490: Uncovering Your Why and Bringing it to Work with Justin Jones-Fosu

By September 16, 2019Podcasts



Justin Jones-Fosu explains how to lead a more enriching work life by aligning your now with your why.

You’ll Learn:

  1. How to get into your “achieve more” zone
  2. 12 questions for uncovering your why
  3. How to turn any job into meaningful work

About Justin

Justin is on a mission to help professionals and workplaces to Work like they mean it!  He is a meaningful work speaker and social entrepreneur who speaks 60-70 times per year to companies, organizations and associations in the US and internationally.  His latest book Your WHY Matters NOW: How Some Achieve More and Others Don’t challenges the reader to merge their purpose and productivity to get more out of work and life.

Resources mentioned in the show:


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Justin Jones-Fosu Interview Transcript

Pete Mockaitis
Justin, thanks for joining here on the How to be Awesome at Your Job podcast.

Justin Jones-Fosu
It’s great to be here, Pete.

Pete Mockaitis
You know, Justin, my mental picture of you comes from maybe the day after I met you in which you were dancing around in a blue boxing robe. Can you explain this situation to our listeners?

Justin Jones-Fosu
What happens with Pete and Justin stays with Pete and Justin except on this podcast. But, no, so when I first started speaking, one of the things for me, I was doing a presentation about fighting for your life. And so, a great way to illustrate that was with I had a boxing robe that was created for me, a genuine one, from like the boxing people themselves, and had like TBA, which stood for Think, Believe, Act, and had the boxing gloves.

And so, like that was my little thing where I’d come in to the Rocky music, and it was a really cool experience. So, that’s probably what happened. I ended up speaking at that organization and somebody stole it, I have no idea where it went, but I never replaced it. So, that’s my boxing robe story.

Pete Mockaitis
That was not cool. And you know what, that’s going to be on eBay somewhere, you’re going to bump into like, “What the heck, guys?”

Justin Jones-Fosu
Right. If I ever get famous, like that’s what’s going to happen, right?

Pete Mockaitis
Well, so lately you’ve been doing a lot of work and research and speaking associated with the idea of meaningful work and how that comes about. And you have an interesting perspective when it comes to your why and your now. Can you sort of unpack this idea for us?

Justin Jones-Fosu
Yeah. So, probably about, I don’t know how long now, about eight years ago I started digging into kind of your why and purpose, and I’ve been studying purpose for a while, something that was very meaningful for me. And as I’ve started travelling around, I was doing some speaking, and I started hearing these rumblings of kind of the why and purpose and I started meeting people who knew their why but weren’t doing anything about it.

And so, I was like, “All right.” I initially went into… because all my focus back in the day was all about action in terms of, “How do you actualize leadership?” I do action-based leadership. And it shifted because I started asking the questions of people who knew their why but weren’t doing anything about it. And then I realized there was a whole another group of people. And there’s a whole group of people, there were what I call now people. And the now people, these were kind of people who were doing a lot of good stuff just in the wrong places, and they were connected to their whys.

And so, that for me became the kind of the contribution to the conversation is that I want to help people to achieve more, right? And so, people achieve when they know their why because they’re able to kind of move forward. People are also able to achieve when they’re engaged in now and they’re super productive but maybe in the wrong places. But the true sweet spot of what I call the achieve more zone is where people connect their why and their now. And those things, together, when they’re operating in congruency, that allows people to achieve more.

And if anyone is like me, I’ve gone through my phases of what I call purpose and productivity seesaw, where I get into my zone of purpose, “Oh, I’ve got to be purposeful. I have to do things that mean something to me,” and I become a little less productive because it’s all about purposeful and meaning. And then I jump to the other side, “I need to be productive and I need to get things done now.” And then I start losing purpose and the things that were meaningful.

I was like, “What if we didn’t have to go through that seesaw? What if we could actually bridge the two together to achieve more?” And that’s where the why and the now came together.

Pete Mockaitis
Could you maybe tell us some stories, some examples, paint a picture of an articulation of a why, and sort of, “We got the why without the now.” And then, “We got the now without the why.” Sort of what does that look and feel like in practice?

Justin Jones-Fosu
Yeah. So, many times I hear of so many, even my audiences, the people that engage in terms of like why. So, some people with the why and without the now can be two different ways, so I created a whole quadrant around it but I’ll talk about one of the, say, the wanderers, right? And so, in my WHY matters quadrant, one of the things, if you have a little why little now, the wanderers are the kind of people that they don’t know their why, they’re not practicing, they’re not passionate about it, they’re not giving it their all. If I had to give them a TV show, I’ll call them The Walking Dead.

But the next group of people, the thinkers, these are the kind of people that they know their why. These are the kind of people that they read the books on purpose, they read the books on why. And I’ll give you a great example, I was that person who was super purpose-oriented, I was reading books on it, even wrote a book that dealt with purpose and values. But as I was dealing with that, I wasn’t productive, like I wasn’t getting a lot of things done, I wasn’t accomplishing as much as I could. I felt super content but I wasn’t progressing forward.

And so, that was a time in my life where I was like super focused on purpose and I thought about my career, and I was super reflective. And so, those are the type of people that they get in to reflection mode, and the quadrant is the thinkers, right? So, these are people that they’re just thinking, they’re thinking, they’re thinking, but for whatever reason, whether the fear of success, fear of failure, or they’re simply just following the herd of society that they just get stuck just thinking about their why but it doesn’t translate to create action, to accomplishing more, to being productive, to doing productive behaviors, or what I call being on 10, which we can talk about later. And so, that’s the why people.

Then the other group of people, which I’ve also been as well, are those who have a high now but a low why. And in my quadrant, those are misplaced. And the misplaced are the kind of people that, like I mentioned, they’re doing a lot of great stuff just in the wrong places. And so, for me, I had those moments where I would read books, like Getting Things Done, and Eat That Frog, and a whole bunch of productivity books, and I was just being super productive but I wasn’t checking it according to my why. I wasn’t making sure that I was doing things on purpose.

So, I’ll give you a great example. So, I used to be a radio show host, right? And part of the radio show host, just three years, Listen up with Justin Jones-Fosu, we had a real great time, an FM radio station, MPR affiliate. And as I was doing the radio show for three years, I found myself in a misplaced quadrant because I was doing it and people were like, “This is awesome. You’re killing it, Justin. You’re reaching thousands of people in the Baltimore area and surrounding,” but it wasn’t connected to my why. I was doing it because it was a good thing to do and it felt like the right thing to do, like the right progression and be productive. I have a radio show host where thousands of people listen to you every week but it wasn’t according to my why.

And when I really sat down and thought through, “Why was I doing what I was doing? What was the purpose behind it? What was the intent?” I realized that the radio show wasn’t the right conduit for me, that I was actually productive but zapping me of aspects of purpose and meaning for me. And so, I decided to give up the radio show after three years, and everybody was like, “Why? Why would you do that?” But it’s because I wanted to have greater why alignment, and so I ended up pursuing and diving into things in terms of speaking and writing that were much more in line with my why but I was also able to get more time and be super productive to what really mattered to me.

Pete Mockaitis
And so then, and what do you call it, I guess in your ideal quadrant where you got it both going on?

Justin Jones-Fosu
Yes, the pursuer quadrant. And it’s those who understand clarity, connection, and consistency which are the components of the why and having a strong why. And those people who are engaged and on 10 behaviors which when people are maximizing kind of the effort, their intensity, how hard they go. And so, if I had to summarize why, the definition of why, it’s simply purpose, what motivates you, what drives you, the intent behind what you do. And the now is passion. When we talk about passion, we’re talking about not what you do but how you do it, the effort, the intensity with what you give and it’s a concept that I call being on 10.

Pete Mockaitis
So, it’s interesting here because I can see where you’re going. So, we got the thinkers who are doing a fine job of doing that internal reflection and zooming in on, “Well, what am I all about? What’s behind this? What are my values? What really lights me up? What doesn’t light me up?” And so, they’re having some good time where they’re articulating some of that stuff but in the process, they’re not making stuff happen so they aren’t generating a bunch of to-do’s slayed behind them in their wake.

And so, at the same time though, you can go in the other direction, in which you’re not doing any of that reflection, you’re rocking and rolling in terms of just dominating hundreds of emails and all these things.

Justin Jones-Fosu
Zero box.

Pete Mockaitis
But what is it really doing for you in terms of connecting? So, I hear what you’re saying that it can only be possible to have one and not the other. So, let’s talk a bit about arriving at a good articulation of your why. And we talked about this a couple of times in the show. So, you mentioned clarity, connection and consistency. How do we get at that clarity? And maybe, for starters, you can articulate for us your why and maybe some whys of other folks that you’ve interacted with that just inspired the crap out of you.

Justin Jones-Fosu
Yes. So, my why is to inspire people, to achieve actionable results by challenging the boundaries of what they believe are possible. And it took me a long time to really begin to articulate and get to that why because, for me, I looked back at my life, and so I did kind of a reflection in terms of, “What has been the core messaging throughout my life? What’s been part of that journey of my life?”

And my story is one where I had a lot of obstacles, extensive homelessness, we were poor initially in terms of financially but rich in spirit, had hand-me-downs at Salvation Army. I mean, all the stuff and had to really kind of overcome the boundaries that were there, single mom with two rambunctious boys. I mean, a lot of things, grew up in the hood initially. So, a lot of things that were boundaries for me and I realized that my own life was one of challenging the boundaries of what I believed were possible.

But that also translates into kind of what I do, what I call my intentional hobby, where my intentional hobby is I like trekking and climbing mountains and I like challenging the boundaries. I remember one story where me and my buddy, Marlon Barton, we do a thing called the birthday challenge. And so, we went skiing for the first time and failed. I’ve never been skiing before. A great place to go skiing for the first time. And I remember we were climbing, snowshoeing on this mountain, and literally sometimes all we could do is take 20 steps and stop for like three minutes because we were at a high altitude but we continued to climb.

And so, for me, that became my why. And so, that’s just symbolic of the nature, for me, is I’m always challenging the boundaries of what I believe are possible for being, coming from single home, from being poor financially, to being a black male in society, a lot of different things. And so, just challenging those boundaries has become a component of my journey with others.

And so, it’s not something that I have to think about doing, I just do it, right? And sometimes I have to control myself in doing it because I can come off so hard, like, “Hey, are you challenging your boundaries?” And people are like, “Justin, I just said hi, right?” And so, for me, that became, and as I reflected, that became crystal clear for my why. So, to start off, that’s my why and that’s kind of how I came about it. And it took me really about a month to really kind of think through and process and reflect, and I asked myself several different questions in order to get there, to get to that why.

Pete Mockaitis
Well, thank you. And it’s very helpful. And could you share some other folks you know and their whys articulated?

Justin Jones-Fosu
Absolutely. So, other people I’ve met, I met this young lady actually about a month ago, and she talked about, you know, we went through, because she was struggling with how does she identified her why. And we started kind of going through life and questions, and I have this thing called the 12 uncovering questions that help people to kind of think through their why and develop their why statement, and we started going through some of these questions. And we came to her why, dealt with both helping fixing things but also centered around technology.

And so, she started thinking through like, “What does this look like for me in my everyday life?” And so, we started talking about like, “How do you interact with your friends?” “I always have to fix it. I always have to be a fixer.” And so, part of her why statement became, in terms of fixing things, but it also looked at how does technology help people in their lives to fix things. And so she does like A/V and IT stuff and so she’s always thinking through of connecting people to technology in ways that can help them fix some of the aspects and challenges in their lives. And so, that’s her why statement.

Other people have developed why statements because, again, this is not what you do but kind of the overall umbrella of how you do something or kind of the lens in what you look through things. So, I met another gentleman, and one of the things around his why just dealt with helping people to develop a greater sense of grit because he had to work his butt off and ended up going to the military.

And one really amazing person that I encountered, Summer Owens, and she has a great story in terms of she was a teen mom and ended up going to The University of Memphis, and her story of all that she encountered. And, actually, the way she became a teen mom that was with a sexual assault, and her why is built on what’s called so-what in terms of her resilience. And so, she became Miss University of Memphis and is now even like the national president of The University of Memphis Alumni, and just really doing a great job. And her why centers around so-what in resilience. So, “So, what you went through that? How are you going to continue to go up?”

So, she helps people to become so-what in their lives. And so, like those are people’s whys, and everybody gets to their whys differently. But, for me, in the book, some people had struggled with their why. I created these 12 questions just to help people to start thinking and processing how they approach their why.

Pete Mockaitis
Well, yeah, and I would definitely want to hit those in just a moment. But, first, you mentioned that it’s not even about what you’re doing in a moment, but bringing that lens and that perspective to whatever you’re doing. So, can you share how once you have that why, how you bring it to a job that might not have anything to do with technology or whatever the case may be, but it infuses it with something magical?

Justin Jones-Fosu
Yeah. So, one of the things that I found as I was really kind of discovering why is like some people, I feel, have stated their whys as what they do, right? And so, “My why is to help people to being a trainer.” And I’m saying, “Well, no, not necessarily. Your why could be helping people but it may not be as a trainer because that should be the thing that you do in all aspects of your life. And if you’re helping people, you’re engaging with your friends, you’re helping them to solve their problems and bring solutions.”

And so, for me, part of my why just permeated through not just what I did but like all the aspects of what I do should be my why. And so, with my family, I’m challenging the boundaries of what they believe are possible and so we’re doing things that we’ve never done. So, at work, you may have nothing to do, like this person who loves fixing things and love that kind of infusion with technology, she was able to find a job which is great in terms of ways that integrate with what she did, but she still would be helping to fix things as part of her why in her job.

And so, it could’ve been aspects of problems and bringing solutions to those problems. So, whatever those things are, it’s very important that we don’t finetune because we may change what we do but why we do it is something that really is consistent. And so, I’m very fortunate, I love speaking, and so people bring me in and speak all the good stuff. But even with my friends, I’m challenging the boundaries of what they believe are possible.

So, like when everybody has a birthday whether on LinkedIn and even some Facebook, I sometimes send what I call the birthday challenge. This is what I do every year, which is one thing that you’ve never done that you’ve always wanted to do or that you haven’t done in a long time, and that’s to challenge you to stay in what I call the learning-based mindset.

And so, it’s one of the things I just naturally do. It has nothing to do with my job or my work, but it just permeates through all that I do. And so, some people that’s helping to fix things, for other people it’s developing greater sense of resilience, for some people it’s helping to connect people to deeper sense of family, or belonging in a family, or could be within the context of corporate America, or it could be at home, whatever those things are, it permeates that. Even if you changed job titles, why you do something, the meaning, the intent, the purpose behind it stays the same.

And so, that’s where I come to the why, not just what you do, really, it’s not what you do, but the umbrella, the lens in which you do almost all aspects of your life. Even at the gym, I’m challenging boundaries of what I believe are possible. Sometimes that’s not whys because I think I can do more than I can do but I’m still challenging those boundaries, and that’s why my birthday challenge this year is actually competing in a men’s physique competition. Don’t judge me.

Pete Mockaitis
Oh, boy. These photos, bust.

Justin Jones-Fosu
I’d take my shirt off, like, “No.” My wife is going to kill me. But all aspects of my life are centered around challenging the boundaries of what I believe are possible and achieving actionable results in the process.

Pete Mockaitis
You know, I had a buddy who participated in a men’s physique contest, I don’t know if he wants me to say his name or not, but it was impressive, like, wow, check that out.

Justin Jones-Fosu
I hope mine will be too.

Pete Mockaitis
It’s so funny. I was at a wedding and he was missing the wedding because he had already signed up for this thing. And so, I kept kind of asking him for the updates, like, “Yeah, so how did it go?” And then I had the distinct privilege of being able to show the first photos of him in the men’s physique contest to his girlfriend, I mean, that was at the wedding. And I was like, “Oh, it’s so good when you have something. Well, so, hey, this actually kind of connects to my purpose, I guess.”

Justin Jones-Fosu
It’s good.

Pete Mockaitis
And I’ve chewed on this in terms of this is my purpose just for like work or more broadly, and you gave me some good stuff to chew on, and I think it’s not just work, but I don’t know if it’s yet all-encompassing, some are work in progress but it’s to discover, develop, and disseminate knowledge that transforms the experience of being alive.

Justin Jones-Fosu
That’s powerful.

Pete Mockaitis
Well, thank you. And it really does genuinely light me up, like when I have conversations with you, like I’m discovering stuff, like, “Ooh, that’s really cool. You know, it’s like I’m developing it. Okay, we’re working this episode, we’re making it sharp, we’re polishing it, we’re cutting some parts, we’re trying to get some good teasers, and we’re distributing it, like, ‘Hey, many thousands of folks are checking out the episode and they say good things.’” And so, that’s a thrill and then it also shows up in other sort of trainings and speaking and coaching and whatnot that I’m doing as well as even just conversation with folks about a product. it’s like, “Oh, hey, I got this Bluetooth meat thermometer. It’s amazing, you know. It’s pouring my life with all the low-fat chicken breast so I’m ready for a physique contest, Justin.

Justin Jones-Fosu
See? We’ll be competing together it sounds like. And How to be Awesome at Your Physique will be your next podcast.

Pete Mockaitis
So, you have to be really extreme, but even in that moment, I was so delighted to be able to, I guess, disseminate the knowledge, “Hey, there’s a photo of your man on his bodybuilding contest thing.” You know, it was a thrill for me and it transformed her experience of being alive because she was like, “Oh, my gosh.”

Justin Jones-Fosu
See? And your why is permeating all aspects. There was no podcast for that, there was no speaking engagement for that. It was just you being you.

Pete Mockaitis
I dig it. I dig it. So, I feel like I’m getting pretty close of finetuning it and so very cool. Let’s hear about these uncovering questions. Do tell. What do they uncover and how do we do them?

Justin Jones-Fosu
Yeah. So, I’ll go through the 12, there’s some that mean more than others in how people interpret it and so some may seem redundant but they’re really trying to piece together, it’s almost like when you put your fingerprint, when you do the fingerprint scan, that it’s like, okay, you still put your fingerprint down but it gets at it a different way.

And so, these 12 questions are, the first is, “Why are you here?” And for some people they’re like, “Why am I here?” Like, existentially, “Whoa!” Second is, “What major life experiences have you faced both positive and negative?” Third is, “What interested you growing up?” Fourth, “What gets you out of bed in the morning?” Fifth, “What interests and intrigues you in life?” Sixth, “What do you wish was better in the world?”

Seven, “Have you ever had a moment when you felt like you came alive? What were you doing and why did that make you feel amazing?” Eight, “What impact do you have on others/society? What impact do you want to have on others/society?” Nine, “When have you felt inspired, hopeful, full of learning and growing?” Ten, “What excites you?” Eleven, “What do you believe about the world? What do you think the world should be like?” And twelve, “How are others better after time with you or by what you do?”

And so, asking these questions and, yeah, I’ve sometimes done workshops with these and we’ve kind of gone through aspects of the book and, man, to see people really diving in and engaging childhood, and engaging the journey of their lives, and asking questions, like, “What’s been a consistent theme over the course of my life, from childhood to adolescent to adulthood, that really helps me identifying, have a clearer why of like purpose and what I provide and bring to society, and really the impact and the legacy that I want to leave, an imprint on this world?” And people wrestle with that.

And so, this is one of the things I tell people often, especially my perfectionist people, like, “I need to write the perfect statement,” and I’m like, “It’s not about getting the perfect statement. It’s about taking that true genuine time to reflect. And then I also, like I did something, or I encourage people to do the same thing, I sent it to my three top family members and friends, and I was like, “Hey, this is what I’m really identifying with my why and my why statement. And, externally, do you think it reflects me?” And some people are like, “Justin, I’ve never even heard you say that phrase, right? Like, that came out of nowhere. So, I don’t think that’s true or remains to who you were.” I felt like I was just trying too had to come up with something that sounded really cool.

But, really, identifying like what meant something to me and people talked about challenging them, I’m always challenging. I talk about boundaries. I talk about how you challenge those boundaries and what’s possible. So, like these key themes and phrases came from my childhood and adolescence and adulthood and from me. And when people start asking themselves those questions and start reflecting, it’s not that they’ll get their immediate why statement there, but it’s them now being open to hearing and experience and not for themselves but also their closer friends and family members, what this really looks like and how they can live it out.

Pete Mockaitis
Yeah, I really dig what you’re saying here. And we also interviewed David Mead on the podcast who worked with Simon Sinek with Find Your Why and that book. And there are some nice overlaps, but he was all about, “Hey, have a partner and have them kind of carefully observe as you share sort of life stories with them, and they can kind of identify some themes from those.” And I thought, “Well that’s a good approach, yes.”

But what I love about your questions is we can get started right away in terms of right now, don’t have to find a partner, you don’t need training, facilitation, or have any interest in this, and so you can really get the wheels turning immediately which is cool. And, yeah, I kind of want to just be alone and think about this right now. Go away, Justin.

Justin Jones-Fosu
Right. I’m sorry. I’ll leave you alone. And that’s what a lot of people like to do. I mean, I figure from a great perspective, just having time to reflect, and I love that method in terms of having a partner to observe. But just sometimes you having time to reflect and just to sit back and engage and to think is really emotional for some people.

Some people in my workshops and trainings have been like many tears because people go through some really painful experiences. One of the things I talk about, both positive and negative, and I went through experiences of abuse and abandonment and a lot of different things that I had to really kind of wrestle with. And so, there’s actually a part in the book where I tell people, like, “Hey, if you need a moment, put the book down and come back to it when you’re okay. And if it really gets serious for you, please seek help and get counseling to process some of these things,” because some people actually dredge up things that’s challenging for them, and they’ve put away in a nice box what’s been a part of their story.

And so, I think it’s helpful for people to take that time, like you just said, and like, “Justin, get away,” and just to reflect, and then maybe bring on a partner and/or have three to five friends or family members to look at and engage in your stories and what you shared.

Pete Mockaitis
All right. So, let’s say we have even a rough nascent preliminary draft sense of the why before a perfect articulation or a decent articulation. So, with that in mind, how do we, sort of day-to-day, enjoy kind of more passion of your job based upon having this?

Justin Jones-Fosu
Yeah, so there’s a couple of different ways to approach that, right? And so, when you know your why, I mean, it allows you to better engage. One of the things is there’s a lot of work going around meaning, right? So, I talk a lot about meaning as part of the one of the definitions of why that’s meaningful. And so, I challenge the notion of meaning and so I’m like really developing this movement around helping people to work meaningfully, not to have meaningful work but work meaningfully because, often, I found that we’ve created almost this meaningful workspace where it’s external focus on meaning, it’s like the external loci.

Stephen Covey talks about internal locus of control, and we got deeper into that. But, this internal loci, it’s not about finding meaning in your work, it’s about bringing meaning to your work. It’s not about doing work that you love, it’s about loving the work that you do because one is external, one is internal. And there’s actually some really cool research that shows there’s a group of hospital cleaners, and one of the things that they found was that there’s two different groups of hospital cleaners. There’s one group of hospital cleaners that came to the hospital, they cleaned the hospital, and they left the hospital. It makes sense because they were hospital cleaners, right?

But there’s another group of hospital cleaners that they engaged with the nurses to find out when is the best time to actually come into the room, they would talk with visitors and family members, say, “Hello, is there anything I could get for you?” They saw themselves as extensions of the mission of the hospital. Now, these groups were both doing the exact same work, but one brought meaning with them while other were potentially finding meaning in their work.

And so, I think when you talk about passion and engaging at work, it first starts with us showing up and choosing each and every day to bring our meaning with us. No matter what you identify as your why statement, even if you don’t have a why statement yet, it’s that we can show up and bring that meaning, and there’s ways to do that, right?

So, a lot of our research stems in job crafting, and there’s really three ways that you can have job crafting or crafted jobs that’s meaningful for you. It’s identifying task crafting, relational crafting, and mental crafting. And so, what task crafting is simply adding a component of your job that is meaningful for you. So, for some people, what they do is repetitive, it’s not sexy, they’re like, “Oh, I want to do something else.” But that task crafting is saying, “Well, I love helping people. So, could I potentially be one of the leads for volunteering? Could I start a volunteering? Could we do something as relates to a breast cancer awareness or do one of the walks?” Whatever that could be that they may start that or be a part of the lead. And so, that small aspect of task crafting shifts how they bring themselves to work.

The second, around relational crafting, is simply enjoying friends or the people that are there so the relationships access thing. In my presentation, I talk about Cool Hand Luke, , right? If you’ve ever seen that movie, it’s one of my favorite movies of Paul Newman, and one of the things he says, the statement, “What we have here is a failure to communicate,” right? It came from that movie. And one of the things with the relational crafting is he created these games with the people he was with.

And so, they were doing like mundane things, they’re supposed to be in prison, but they had so much fun doing it with each other, right? And so, they created this relational component, and so developing strong sense of belonging and relationships, whether that’s going happy hour, whether that’s engaging and going out to lunch with one person a week, whatever that thing may be, that you come to work, and even if your work is not sexy, you don’t really find it really awesome, that you can still be awesome at your job by the relationships that you create.

But the third aspect is the mental crafting and it’s all about how do you see the work that you do. And so some of the things in my research, and I was looking at people who do repetitive jobs, and also one of the articles like “Meaningful Work in Meaningless Places” and so it talked about like even a janitor that saw themselves in an educational institution, and that janitor saw themselves helping people to learn more effectively and learn better because they created an environment where people could bring their best selves to learn.

And they ask themselves, “If I did not clean, if I didn’t do what I did today, what would this place be and how would people respond? And would they be their best selves in their learning?” And so, like that’s a great example of how do we bring what we do. And so, that’s just some of the research that dives into how can you bring that passion, how do you bring that meaning, and it’s not simply just waiting for meaning to fall on your lap.

Pete Mockaitis
Yes, thank you. And I’m thinking now with regard to the task component, so the folks who were cleaning the hospital sort of just did little extra touches with regard to checking with the nurses, like, “When is the best time to do this cleaning?”

So, you’re doing a task that you’re not feeling, and you could just sort of invent whatever it may be. And so, what are some of the little tweaks, kind of like the hospital cleaner asking about what times they could clean that would be best for the patient, might help give a boost to the meaning when we’re doing some task crafting?

Justin Jones-Fosu
Yeah. So, there are so many different opportunities or examples of task crafting that are there. So, one I mentioned before was just in terms of changing or adding a little component of something that’s meaningful for you. So, for some people, like we mentioned, is helping people. So, it could mean getting involved and engaged with community service aspect. For some people, they love creating presentations so they may volunteer to do the presentations or even just create them in PowerPoint, or Keynote, or Prezi if you still use it. But it’s like they ask how they can best engage in the things that are meaningful for them. So, that’s another example.

For some other people, I’ll give you my example. For me, when I was working for a financial service company, I wasn’t happy in my job. So, really, a lot of this movement came from me. I wasn’t being awesome at my job nor was I happy at my job. And I started asking for little different things, and so they allowed me to be a part of the learning management system in what we called My Learning. And I was able to also engage, I was really passionate about diversity equity inclusion, and so they included me as part of their implementing new diversity strategies within the company. So, my manager allowed me to be a part of that team, and it impacted my overall work.

And what’s beautiful about that, and a book called The Progress Principle, one of the things that they found when they interviewed 12,000 workers is that when people felt like they were making progress, even if it was incremental, towards something that was meaningful to them that they felt better, healthier and happier about what they called the IWL, or inner work life.

And so, like all of those components is like we all can find, we just have to stop, press pause, reflect, and ask, “What are some of the tasks that are meaningful for me?” And that’s why I love what Google used to do, they moved away from that according to recent conversations, but they used to have like this 20% rule where they challenged and encouraged people to work on tasks or things 20% of the time that were meaningful to them, that they love.

So, some of the things that we experience and have now came from that 20%, right? And so, people would do that and they would come away with great things, some things failed and worked, but those were ways that I saw companies help to implement aspects of task crafting. So, as individuals, we have to ask and press pause and reflect and ask, “What makes me smile at work? Like, what are some of the things I really just enjoy doing? Is it the interactions I have with people?”

I met a lady at the Charlotte Airport, she would sing all the time, right? She’d sell like the candy and the mints which I eat a lot of, the mints not the candy, and, remember, I’ve been working out. But she would sing all the time, and I loved it, right? So, she created this little way to bring a different component of her tasks and she loved singing, and she applied that.

So, in all the different walks of life, I think there’s opportunities for us to identify the task that make us smile, some things that we really enjoy, and find out, one, “Can we get involved in that that exists already at our job or commuting or doing other things online and/or create it?” So, maybe there’s not a social committee. Hopefully you don’t do it like The Office did, but maybe there’s opportunity for you to coordinate happy hours if you really like bringing people together, or to get people involved and create a bowling night, or whatever that thing may be, I think there’s opportunities to craft that in our tasks.

So, there’s an opposite of that, I want to help people be mindful of, that sometimes, one, people have to get buy-in from their leadership and management. Two, add that to their work, and I’ve seen in some of the research that people have gone to the opposite side, and they’ve spent too much time on the thing that they’re crafting and not enough time on their job, and so it doesn’t allow their management leadership to support some of their task crafting. So, that’s some of the risks of task crafting is that you have to get, one, buy-in but then, two, you have to make sure that it doesn’t negatively impact your job where you’re spending too much time on what you enjoy. But just occasionally implementing some of those components into your everyday work.

Pete Mockaitis
Well, Justin, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Justin Jones-Fosu
Yeah. So, I think the other component of just the now, is the companion to the why, right? So, yes, it’s great in terms of bringing meaning with you, but how do you bring that meaning, right? What does it mean to be what I call on 10, right? Now, to kind of illustrate the on 10, at least through air, it’s almost like this. Have you ever been to a place where people have been dancing? And, Pete, you know this too well, right? It’s like they’re using two different types of dances, aren’t they, Pete, right?

There’s like one type of dancer that’s like cool, comic-like, like boom, boom, boom, hey. “They’re not going to see me sweat, right?” And they have this other type of dancer, like, “Woo, woo, woo, brr,” right? And the first type of dancer there’s so concerned, they’re consumed about people watching them that they either remix it, they make it slower, like, “They’re not going to see me sweat, yeah, right?” But this other type of dancer that they came with like three undershirts because they’re going to sweat on every single one. Like, they came ready to get everything they had on the dancefloor of their lives. And I’ve seen you dance, Pete, that is you.

I mean, they came ready. And that’s the question mark for us in real life, is like, “Which type of dancer are we?” Not in real life because we all need to know that. But are we the dancer number one who they’re so concerned about people watching them, looking at them, that they don’t give their all, they don’t give what their 10 is? Or are they dancer number two where they’re willing even if people put them on IG or people put them on Snap or LinkedIn, Live, or whatever that may be, that they’re willing to give everything that they have.

I often find it’s people have to answer that question for themselves, “Are they on 10? Are they maximizing? Like, what are their on-10 behaviors? What are the things that they do that communicates their excellence, their best, right?” Now, one of the challenges I find with people that engage or don’t engage with fully being on 10 is that they suffer from what I call on-10 comparisons where one of the things that they consistently compare themselves to other people. So, it’s almost like somebody else doing a podcast that would compare themselves to how awesome your podcast is, and they wouldn’t give their best because they’re like, “I’ll never measure up to Pete.”

But you only have two different capacities. What they’re able to and what you’re able to do is different and there may be different parts of their lives, and so like, “How do you look at just your own reflection, do your own reflection, and identify your own self, for what is my best?

And so, while having your why and bringing meaning is super important, also how important your now is is amazing. So, even for the listeners, I simply ask you, if you had to rate yourself on a scale from one to 10, with one being the lowest and 10 being the highest, how passionately are you currently living your why, right, whether that’s professionally and/or personally? What does that look like? What would you rate yourself?

And even a deeper question sometimes is, “How would the people around you rate you?” If we went and did an informal 360 at your office, or even if you’re telecommuting and different things like that, it’s the people that you support or work with or other team members, how would they rate you? And then, on the other side, because all my conversations are not just professional but also personal, like what would family members say?

And so, those are ways that we can ask, “What are our on-10 behaviors? How would I currently rate myself? And what does it look like for me to truly be on 10 to fully engage?” And so, in the book and other places, I talk about just ways to challenge our cruise control, but also what I call the principle of the frog, step, seed, and smile which are ways to be on 10 to have a high now and to engage in the true now.

Pete Mockaitis
Lovely. Thank you. Now, could you share with us a favorite quote, something you find inspiring?

Justin Jones-Fosu
One of my favorite quotes is “Anything can be accomplished when no one cares who gets the credit.” It’s unknown. I guess that’s probably intentional, all right, as a quote, like, “Yeah, let me put my credit for the quote.” That’s one of the most powerful quotes that I love as a social entrepreneur. One of the things that matters to me is the impact that we’re having on people. And it’s something that’s super powerful.

Pete Mockaitis
And how about a favorite study, or experiment, or bit of research?

Justin Jones-Fosu
Woo, I love some of the research around the herd theory. And the herd theory simply, it looked at a group of creatures, and what it notices is that when this group of creatures saw impending danger was coming that they all begin going the exact same way. And I sometimes illustrate that in our presentations where I like have people get up and have them walk around the room. And normally about 80% to 90% of time, people go the same way.

And you see that play out and there’s some studies, I don’t know the official name but I’m going to call them unofficially the elevator studies. You can probably find it on YouTube where they did a study where people would get on elevators and like everybody would be faced the wrong way in the elevator. And they would study what the person who got on the elevator would do, right?

Often you would see this person would turn around and face the back of the elevator like these other people, and that’s just another example of the herd theory and why that’s important to me.

But what I love about the herd theory and what that communicates is often, experientially, we just simply follow the herd, we follow the path of least resistance. We do what everybody else does at our company. We do all the same things and we sometimes don’t ask, “What does this mean to me?”

Pete Mockaitis
And how about a favorite book?

Justin Jones-Fosu
My favorite book still is Leadership and Self-Deception by The Arbinger Institute. Amazing power book that helps you to better reflect and to see, “Am I projecting negativity on others based upon me not taking responsibility for my own life?” And so, that book, when I did my MBA, that transformed the way I look at life. And so, yeah, that’s one of my favorite books.

Pete Mockaitis
And a favorite tool?

Justin Jones-Fosu
Situational Leadership II by Ken Blanchard. A great tool. It focuses on the different components on how do you, one, serve and lead others? But then also, two, where can you ask for help?

I found people that just go to their leadership without using those terminology and being able to say, “Hey, like on this specific task or this role, I need some help, I need some support. I need to know if I’m going in the right direction. I need to know if I’m failing or falling short of this.” And it’s just been a helpful way for people to, one, communicate where they are on a task or a role, but, two, to get support and direction in that same process.

Pete Mockaitis
And how about a favorite habit?

Justin Jones-Fosu
Ooh, a really good habit is what I call #extravagantappreciation. I’ve been on a mission lately and part of my research in terms of how we can be more productive is how do we show extravagant appreciation on other people. It actually falls into my principle the frog, step, seed and smile. It’s what I call #imoa or an intentional moment of appreciation where we go out of our way to celebrate people around us. And I think in this beautiful world of technology, we got to go back to old school, Pete, like back to handwritten thank you notes.

And so, one of the things that I’ve been really developing a strong habit of is, twofold, I’m writing handwritten thank you notes to people and so people can do that right in their office. I challenge people to do at least two, one professionally, and one personally. And let them know the impact that they’ve had on you at work and/or the person at home.

So, my bigger habit is I encourage everyone who stays at hotels. Often, we don’t appreciate and value as much people who are housekeeping or janitors, custodial staff members. Like, I try my best to go out of my way to show them extravagant appreciation.

And, Pete, you would not imagine the smiles that come out of people’s faces. So, that’s one thing that I do, and I encourage everyone who stays at hotel, please leave a tip for your housekeeper, but not just leave a tip but, you know those little pads of paper and a pen? Write them a handwritten thank you note on your last day of your stay and let them know how grateful you are that they’re doing an amazing work. And just don’t leave the note, please leave a tip as well. But that’s one of the habits I think I’m valuing the most because it’s one that’s inspiring other people.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with audiences and they re-tweet it a lot?

Justin Jones-Fosu
Yeah, one of the things that I talk about in challenging the herd and identifying and embracing our uniqueness that this is a quote I share, it’s, “Don’t be just like anyone. Be better for everyone by being the only you.” Again, it’s, “Don’t be just like anyone. Be better for everyone by being the only you.” And that’s one of the most recorded, re-tweeted, and even in an organization, they made a big banner, I had no idea, somebody showed it to me. They put a big banner and put that in the hallway just to speak to unique-ability.

And the last, I know you just asked for one, but I have to an overachiever, I’m sorry about that, sometimes I underachieve there, is, “There are people who would love to have our bad days.” And so, it’s just a perspective, a challenge of kind of when we engage our day could be super easy to focus on things that are negative and all the things that are going wrong, but sometimes in that process and think through, like, “Man, there’s somebody who would love to switch box with me right now. Oh, I hate this situation. I hate my job. I hate my manager.” Whatever. I have a job that I can hate, right? I have a job that I can not like my manager, and other people would love to be in that position.

I know it seems at times trivial that it doesn’t mean to make people’s challenges small, but it is about, “How do we change and reflect in a unique and different way?” And so, identifying that there are people who would love to have my bad days is one of those things that helps me and in my work and in my personal life to have just a changed of perspective.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Justin Jones-Fosu
They can go right to the website JustinInspires.com where they can find information about Your WHY Matters NOW: How Some Achieve More and Others Don’t. Or, if they want to do the old-fashioned way, they can give me a call at 704-750-5574, but JustinInspires.com is plenty. You can see the videos and see my crazy high energy. I don’t use the boxing robe anymore but I still do dance in the presentations, and so, yeah, that’s where they can get in touch with me.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Justin Jones-Fosu
Yes. My challenge is stop asking if the glass is half empty or half full and let’s fill the stupid glass back up, right?

And so, like that’s the thing, it’s, “How do we take action? What is one thing that we can do to move forward?” Like, even from this podcast or all the podcasts you listen with Pete, is what one thing can you take away from this that you can apply and to fill the glass back up? Now, this is not a call to go to your nearest bar, if you’re over 21, and tell your bartender, “Fill the glass up. Fill the glass up,” right?
But this is a clarion call to fill our own glasses up with continuous learning, continuous growing, listening to podcasts like this one right now that will help you to grow and develop professionally but also you get some nuggets to grow personally as well.

So, don’t ask if the glass is half empty or half full, take action and fill the glass back up.

Pete Mockaitis
All right. Justin, this has been a treat. Thank you and keep on inspiring.

Justin Jones-Fosu
Thank you so much, Pete.

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