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1177: The Seven Shifts Needed to Drive Results and Create Connection with Dr. Michelle Johnston

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Dr. Michelle Johnston reveals the powerful shifts that help leaders reengage their teams.

You’ll Learn

  1. How to become the leader people want to follow
  2. The two words to cut from your vocabulary
  3. Three simple steps to reenergize any meeting

About Michelle

Dr. Michelle K. Johnston is a globally recognized executive coach, bestselling author, podcast host, and speaker who is challenging outdated leadership methods and championing connection-driven leadership. Her work has earned her recognition as an ABC News Remarkable Woman, a Top Ten Executive Coach, and a frequent contributor on NBC News. 

Michelle is also a distinguished professor at Loyola University New Orleans where she combines decades of research with real-world experience to challenge outdated leadership methods. Her message is timely in today’s AI-driven world: leaders that prioritize human connection will be the ones that attract, engage, and retain top talent while driving bottom-line results.

Resources Mentioned

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Dr. Michelle Johnson Interview Transcript

Pete Mockaitis
Michelle, welcome!

Dr. Michelle Johnston
Oh, thank you, Pete. Thank you so much for having me on this awesome podcast.

Pete Mockaitis
Oh, thank you. Well, I’m excited to be chatting about some seismic shifts. Can you tell us, perhaps, an extra surprising and fascinating discovery you’ve made while putting this stuff together?

Dr. Michelle Johnston
Oh, wow. Okay. So I was just on a virtual call with an organization and their leadership team, and I told them that when I first started writing this book, The Seismic Shift in You of how to be a more connected leader, I thought that it was going to be all about connecting with everybody else.

And what I learned, at the end of the day, is you’re not good at connecting with anybody unless you first connect with yourself. And the most important who is you. So to be a connected leader, you really have to have strict boundaries and to be good to yourself. So that was the biggest seismic shift.

Pete Mockaitis
Okay. Well, that’s intriguing. Could you share with us a cool story of a client who experienced such a seismic shift?

Dr. Michelle Johnston
So, a perfect example, I’d been working with this executive for a technology company for years, and he would talk about how, out in Silicon Valley, which is where he lives, they would wear, as a badge of honor, the nine-nine-six. And I said, “What is nine-nine-six?” And he said, “We work from 9:00 until 9:00, six days a week, West Coast time.” I said, “Okay.” I said, “How is that working for you?” He goes, “Well, that’s just what you do.”

And so in our coaching sessions, we’d look at his calendar because he was exhausted and totally, totally burned out, and he wouldn’t have time for lunch, or at least he didn’t think he had time. He wouldn’t take lunch. He rarely made time to have dinner with his family. He didn’t get up and exercise or stretch.

And so he was connecting with everybody who wanted to connect with him, but he wasn’t connecting with himself and safeguarding his time. So it took him going to the doctor and the doctor saying, “You are going to die within 10 years. I’m looking at your lab results, unless you get up and you’re good to yourself and you start exercising, you start having meals with actual people,” because his whole job was remote.

He said, “You’re giving away everything, your health, your energy, your relationships, everything that matters to you for what?” So that’s a huge seismic shift. The Seismic Shift in You is about this big mindset shift that if we continue down this long path, this wrong path, of addiction to our phone, addiction to just dopamine hits, addiction to saying, “Yes! Yes! Yes! Yes! Yes! Yes! Yes!” it’s going to come at such a great cost.

So we have to shift from the “What?” the “What?” the “What?” “Next,” “Next,” “Next,” “Next,” and we have to shift to the “Who?” And the most important who is you.

Pete Mockaitis
Okay. Yeah, well, that is a powerful story. And not this is a health or biology podcast, but my curiosity wondered, “Hmm, if one works a lot and has bad labs, and the doctor says, ‘You’re going to die within a decade if you keep doing that,’ what is the mechanism by which that happens? Is it just cholesterol and heart disease or heart attack?” Or, how does that go down?

Dr. Michelle Johnston
So he did not share his lab results with me. I guess, as I’m his executive coach, we, instead, then looked at his calendar and we talked about, “What changes can you make?” And so the first exercise I did with him is, I said, “Write down the most important people in your life, both personally and professionally.” And so he wrote down.

I said, “Okay, now take out your phone and look at your calendar. Are those people on your calendar?” And he said, “No.” I said, “Well, then we have to start there, because everyone else is getting a piece of you except for the most important people in your life.”

So after the first shift from “What?” to “What?” to “What?” and making sure that you’re shifting to “Who are the most important people in your life? Making sure that you prioritize them. They’re on your calendar.”

So, for example, professionally, your direct reports. So a lot of leaders say, “Oh, my direct reports, I love them. They’re so important to me. “Oh, they’ll pick up the telephone and call. I don’t have a regular meeting with them.”

Well, that’s not connection. And that’s assuming that they’re going to pick up the telephone and call. So direct reports, your team are some of the most important people in your life, professionally, so make sure you have a rhythm for them on the calendar.

Your children, right? Your family members. I know when I launched this book last November, I had a big connection launch here in New Orleans. And so about 100, no, 220 leaders showed up and it was a party, it was really fantastic.

So my family was was there as well. My dad, my brother. And after I talked about how, “If your family is one of the most important people, one of the most important things in your life on your list, and your family is not on your calendar, then make sure it’s on your calendar.”

So we went to dinner afterwards, and my 81-year-old dad is like, “Oh, my gosh, Michelle, we need to take a family beach trip together.” We realized we weren’t even on each other’s calendars. We didn’t have a regular cadence.

So what I do when I work with organizations, I work with teams, I work with leaders is, besides having them write down the most important people and looking at their calendar and seeing if those most important people are on the calendar, we create what I call a connection cadence.

So we take the most important people and making sure that you are at the top of the list because the most important who is you. So you and then your most important relationships, making sure that they’re embedded on your calendar and you have a rhythm so that you see your direct reports once a month in a face-to-face meeting.

You go on a family beach trip once a year and it’s on the calendar. And so it’s figuring out who your priorities are, embedding them on your calendar, and making sure you have a cadence or a rhythm so that you have these recurring interactions. And that, to me, is the definition of true connection.

Pete Mockaitis
Okay. Well, so that seems like a fabulous practice, well worth doing. Okay. And you’ve actually outlined seven necessary shifts. Could you give us the rundown in terms of, “So this is the shift and here’s the one-to-two-sentence definition of what that means?”

Dr. Michelle Johnston
Yes, so I’ll begin with why in the world did I even write this book, right? So The Seismic Shift in You, We had talked about before we started recording, Marshall Goldsmith. And Marshall Goldsmith is my co-author.

And so he and I were in London at the Top Thinkers 50 Award. And Marshall was getting the Lifetime Achievement Award, and we’re listening to all the speakers talk about, “How in the world do we compete with AI? How is AI going to redefine us as leaders? What do we need to do differently? How do we show up differently?”

And every single one of these top speakers in the world said, “We have to lean in with our humanity. And we’re going to have to focus more on relationships when it comes to how technology is taking over the world.”

And so Marshall and I looked at each other, I said, “Well, if that’s not a seismic shift,” because that’s what I do for a living, right? I write about seismic shifts. I said, “This is the biggest seismic shift we’re going to see in our lifetime.” I said, “We need to write a book about it.”

So I ran, I’m a professor at Loyola, and so I ran back to New Orleans, I ran over the Atlantic Ocean, right, back to New Orleans, asked for a year sabbatical to write this book. And when I visited Marshall, and we really started thinking, “What are the seven seismic shifts that are necessary?” here’s what they are.

So number one, I just talked about, shift number one is shift your mindset. It’s shift your perspective so that you’re not waking up every day looking at your phone thinking, “What, what? What? What? What? What?”

Because what Marshall and I found is a lot of those leaders who just focus on transaction, transaction, the next job, the next title, more this, more that, if they just focus on that, they get to the very top of their organizations and then they tell us they’re empty. And they look around and they say, “Why did I do all of that? I don’t feel fulfilled.”

And so when they feel empty, it’s typically because they haven’t focused on what really is meaningful, which are the relationships. So that first shift is from what to who, focus on relationships.

The second shift is in your priorities. Show me your calendar and I’ll show you your priorities. And it might make you really uncomfortable because the most important people in your life are not on your calendar. And you’re not on your calendar.

So that shift three is making sure that you embed those relationships in your calendar. So that when you show me your calendar, you’re like, “Look, the most important relationships, my team, my direct reports, my boss, my family, my friends, all of the people professionally and personally are on my calendar in a rhythm,” then you know that you’ve shifted your calendar.

And then that brings us to the fourth shift, which is shift your meetings. The way that we’re running meetings now, even when we’re in an actual physical office, most likely you’re on a virtual meeting and we’re finding that you end up a Zoom zombie at the end of the day. You’re totally empty.

You’re like, “Wait, but I had eight meetings today with people, why do I feel like a zombie? Why do I feel so empty?” because we are conducting these meetings like we’re in person, but we’re not in person. We’re just talking at people and we’re not creating intentional ways to connect.

So that fourth shift in meetings is I give you advice in the book of what you can do when you’re running your meetings, your virtual meetings, to build more connection so that people walk away and say, “I not only want to put my camera on, but I want to participate. I not only want to participate, but I really feel good about this team I’m working with,” and then you’re going to do a better job.

And so then the fifth shift is shift your conversations. What we’re finding is people are just, they’re tired of being talked at. They’re being talked at, talked at, talked at. We need to figure out how to lean in and have delicate conversations, have real conversations. “To be clear is to be kind.” That’s one of my favorite quotes from Brene Brown.

And one of the guys, you probably know him, Pete, Michael Bungay Stainier. And he wrote a book called How to Work with Almost Anybody. And I’m asking him, “So what’s the key? How do you work with almost anybody?” He said, “You need to begin every relationship you have, every project you have, with a keystone conversation.” I said, “What’s a keystone conversation?”

He said, “Well, you got to talk about, ‘What are you good at? What does success look like for us on this project or in this relationship? What are we going to do when conflict arises? How will I make sure that I don’t show up as my worst?’” He said, “That’s a keystone conversation.” So we talk about it in the book. We’re not leaning in as much as we need to as humans, having substantial or delicate keystone conversations.

The sixth shift is shift your language. Because each human is different, we tend to use words that erode connection, like, “He’s on the kill list. Put him on the kill list,” or, “You did a really great job, Pete, moderating this podcast, but…” So words like “but,” words like “kill,” words like “stupid,” words like, “I just need five minutes of your time,” or, “Don’t do that. That’s never going to work.”

These sorts of words that we choose, they create this reality that does not promote connection. So I talk about the words to use, rather than saying, “Pete, you did such a great hosting this podcast, but…” Say, “Pete, you did such a great job hosting this podcast. And I’m going to make recommendations of some of my other colleagues who would love to be on. They would be wonderful guests.”

So no “but” use an “and.” Rather than, “That’s never going to work,” or, “No,” say, “Next time, why don’t we look at other possibilities?” So it’s being really intentional with your language.

And then the final seventh shift is shift your energy because, as you know, hosting a podcast, you see people come on all the time, and the best guests have the best energy. So it’s being really aware of your energy and what you bring into each conversation, because even if we’re 5,000 miles apart virtually, energy is contagious.

And so people will turn off their camera and they’ll start multitasking and bring out their phone if the energy is not there and they think it’s a waste of time. So those are the seven seismic shifts to create better connection for better results.

Pete Mockaitis
Okay. Well, kudos. Yeah, nice little marathon there, done succinctly. And I hear the flow in terms of, piece by piece, it feels pretty sequential or chronological because, like, you can’t bring the language, the energy, the language, the conversations, the meetings until we’ve got the right people on the calendar in the meetings, you know, in terms of like I’m seeing how that unfolds.

And so, as you lay it out there, it feels very tidy and sensible, and I go, “Yes, that does seem like an optimal means by which we could have some good things flowing in terms of life and purpose and meaning and the humans in it.” What gets in the way?

Dr. Michelle Johnston
What gets in the way is when we just are reacting. When we wake up every day and we’re not intentional. We’re not intentional with making sure that our most important relationships are on our calendar, when we’re not intentional with our health, when we’re not intentional with our energies, with the energy that we bring.

When we’re not intentional with how we run meetings, when you just show up and you react and you’re like an ape, you know, what is it called? You’re in a pinball machine and you’re just bouncing all over the place. That’s what’s not effective.

And so we can’t keep doing what we’ve already done because it’s not going to be effective in this new work. So work is no longer a noun. It’s not necessarily a place we go. It actually is a verb. It’s how we show up, how we interact, how we connect. And we, as leaders, must be much more intentional about how we show up.

Pete Mockaitis
Okay. Well, I’d be curious to go a little bit deeper into language and energy. I saw Sam Horn was one of your endorsers on your book, and I believe she had some fun turns of phrase, “words to use” or “words to choose” and “words to lose.” In your experience, what are some of the key words you love to choose and the key words you’d love to lose?

Dr. Michelle Johnston
Yes, Sam was on my podcast as well, and I highlight her in the book.

I love how she talks about how important our language is and how our language creates our reality. And the words that we use sometimes, really, it kills our connection with somebody else.

If we’re a “no person,” right, if we’re a “never,” if we’re a “don’t,” that’s all so negative. And leaders, we need to establish and set a tone of possibility and inspire and set a vision. And so we really have to be a bit more positive in the words that we use.

So one of the things that she says is when you use the word just. So if I were to say, “Pete, I just need five minutes of your time,” which is what I would say before I worked with Sam. I thought “just” was fine, “I just need a minute.” “I’m just this,” “I’m just that.” She said that diminishes and that minimizes.

Another thing that you don’t want to do, and you’re going to love this. So I’m a professor at Loyola, and during our last election, I ran over, I had two hours, and I ran down to the Superdome to vote.

And I teach at 6:20 every Monday night, my MBA class. And I was like, “Well, I’ll play. I have two hours.” Well, I didn’t realize, I didn’t expect that it would take two hours. And so I was late to class.

And so class started at 6:20. At 6:40, I’m running into the classroom and I said, “I am so sorry. I’m so sorry I’m late. I’m sorry to keep you all waiting,” thinking that was the right thing to do because I did keep them waiting, and I was late.

And one of my MBA students, a female, actually got up, it was presentation night, and she made a presentation, and she was talking about language that gives away our power. And she said, “Dr. Johnston, you didn’t have to say, ‘I’m so sorry. I’m so sorry.’ Instead, say, ‘Thank you so much for waiting for me. Thank you for your patience. Thank you for understanding. The line was wrapped around twice around the Superdome. Thank you.’”

She said, “Rather than diminishing your power,” she said, “that sets you up for success.” So rather than saying “just,” rather than saying “but,” rather than saying “no,” “never,” and “I’m sorry,” you want to choose language that escalates and that elevates connection.

Pete Mockaitis
Yes, I hear that. And the “just,” it doesn’t seem to provide any benefits.

Dr. Michelle Johnston
Correct. It’s a filler word and it diminishes, it minimizes. You’re like, “Well, why do you just need five minutes of my time, Michelle? Am I not worth more of your time?”

Pete Mockaitis
Well, yeah. Or, I’m thinking, “You just need five minutes of my time?” It’s like, “Do you believe that five minutes of my time is not something valuable?” So it’s diminished with a “just.”

Dr. Michelle Johnston
Right, exactly. Exactly. Totally. That’s exactly right. And I never thought of it like that. I never thought that saying “I’m sorry” was a negative. I never thought using “just”… Do you know who really taught me about “but” and not to use the word “but” is Marshall Goldsmith.

So when I was being vetted for the 100 Coaches, I flew out to La Jolla, which is where he lived before moving to Nashville. And it was in the middle of various strains of COVID. And so we walked along the Pacific Ocean, and he just wanted to get to know me. And I just said the word “just.” He wanted to get to know me.

And so he first asked, “Well, tell me about yourself.” So I began with my professional accomplishments. I’ve been at Loyola for over 25 years. I’m a full professor. At that point, I had just finished my first book. And so I was talking about my professional accomplishments.

And he said, “Oh, well done.” He said, “Personally?” I said, “Personally,” I said, “But, personally, God, I didn’t think that I would be a single mom.” And he stopped me in his tracks, in my tracks, and he did this thing that he does to all of his clients. And he goes, “Nah, nah, nah.” And he actually charges his clients $10 anytime they use the word “no” or “but.”

He did not charge me. Instead, he stopped me in my tracks, and he went, “Nah, nah, nah.” I said, “I thought I was just being honest.” Again, I just said “just,” “I thought I was being honest. That’s why I shared that.” He goes, “Try again. And there’s no reason for you to use the word ‘but.’ You’ve had all of these accomplishments and you’re a single mom. And you’re doing the best you can. So let’s try that again.”

So I had to go through it again, “Professionally I’ve done all these things and I’m a single mom. I’ve got this 20-year-old. She was about to go to the University of Georgia, and I’m so proud of her.”

He said the language you use shapes your reality and it affects how others feel about you. Don’t play the victim, “Oh, you know, I never thought I’d be a single mom.” He’s like, “Look, you’re raising a great kid.” So changing that word from “but” to “and” is something that is so important.

Pete Mockaitis
I’m right with you there. I’m also quite the advocate for losing the word “obviously.”

Dr. Michelle Johnston
Oh, that’s a good one.

Pete Mockaitis
It doesn’t give you anything good. It might be neutral and it might be quite negative. And I read “obviously” as, “If you didn’t know this, you’re an idiot.” So it’s like, “Oh, it’s only hostile,” or people just disregard it entirely.

And so you might come away with a zero, you might come away with a negative, but you’re not going to come away with a positive, like, “Ooh, that person is so smart. This is obvious to them. Wow!” That never happens. Okay.

Dr. Michelle Johnston
Great addition. Great addition to the list. You’re right, “obviously” is not a positive addition to any sentence. It’s not. Well done.

Pete Mockaitis
Well, let’s hear about energy. How do we shift it?

Dr. Michelle Johnston

So I think a lot of leaders are burned out. That’s what I’m hearing, and, particularly, when they’re in charge of meeting after meeting after meeting. And so one of the ways that I tell them to shift their energy is if they’re feeling, at the end of the day, completely wiped out having to run all the meetings, “Why don’t you share the responsibility of running these meetings because that’s a great opportunity to develop your people?”

So, for example, if you meet with your team for a virtual meeting every Monday from 2:00 until 3:00, why don’t you, as the leader of the team, take the first Monday of the month so that you can set the vision, you can set the priorities, share the agenda and just kind of the the cadence of how the meeting is going to run?

And then maybe the second Monday you ask somebody else on your team to run it, and then they can be in charge of the agenda and the priorities. And that’s a way to develop your people. So that’s the first thing.

The second thing is begin with a connection question. So, typically, if you hop on a call and you just start talking at people, the energy goes down because you didn’t give them any chance to be a part of the conversation. You’re just talking at people, and that’s when people switch off their cameras and start multitasking.

So in order to keep the energy high, people want to be seen. To me, the definition of connection is five things. Connection is, “Are you seeing your people, making sure that they feel seen, heard, valued, respected, and appreciated?” You, typically, can hit on all five of those cylinders just by beginning with a connection question.

So in your weekly team meetings, just say, “Hey, I’m interested. And how are you all doing? On a scale of one to 10. Let’s go around.” Pete, on a scale of one to 10, how are you doing personally? How is your day going?

Pete Mockaitis
I’m doing a 9.3, Michelle. Thank you.

Dr. Michelle Johnston
A 9.3. Bravo! And you don’t have to go any deeper. I’m not advocating that any leader becomes anybody’s psychiatrist or therapist. I’m not advocating for oversharing at all. It’s just begin some sort of question that shows that, “Hey, I want to know how you’re doing.”

Especially, because in virtual, it’s hard to do that. You don’t have the coffee, you don’t have the water cooler, you’re not walking to the meeting together. You’re just, all of a sudden, popping into this virtual room. So just say, “Let’s go around.”

And that’s a way that your team feels that they’re a part of it. And then if you have a really big team, say you’ve got 50 people, 100 people, one of the ways to promote more energy in these meetings is use the breakout room. Do you use breakout rooms? I try to use them. I love them.

So whenever I’m teaching online, I’ll say, “Okay, here’s the topic. We’re talking about creativity and how to be innovative and share ideas. I’m going to put you all into breakout rooms of three people. I’m going to give you 10 minutes and I want you to generate as many ideas as you can of how to solve the housing crisis on campus,” say, if I’m working with students.

And so that gives them a way to actually share their opinion in a smaller group. It increases and improves their energy, right, because they actually have to participate. And then we come back into the big call, and then there’s a spokesperson and we do shout-outs, right?

So the goal is, in order to increase energy on these virtual calls, is you really want to be intentional with connection. You want to ask connection exercises. You want to put people in smaller breakout rooms where they can speak, their voices are heard.

And then, at the very end, one of the things that you can do is end your meetings with a shout out, like, “Who needs to be shouted out today?” or, “Who needs a shout out?” or , “What sort of gratitude or appreciation?”

We’re just not really taking time to celebrate wins, to celebrate, to show appreciation, to share gratitude. And if we, I believe that if we keep showing up more intentionally and trying to build more ways to connect with each other as humans, then the energy is going to be better in your organization.

Pete Mockaitis
Okay. Thank you. Well, Michelle, tell us, any top do’s and don’ts you want to make sure we lock in before we hear about some of your favorite things?

Dr. Michelle Johnston
I would strongly encourage you on these virtual calls to ask for people to turn their camera on and turn their phones off and try to be present. That’s definitely a do. You want to model the way, right? You want to ask or share your expectations of what you have for your people.

You want to recognize that if you’re having a bad day and your energy isn’t that good, you might just begin the call and say, “We’re going to go around, on a scale of one to 10, because I want to know how you’re doing.” And then you always answer, too, and you be honest.

So another do is be honest as a leader and say, “I’m having a really tough day. My dog is in the hospital. That’s like, I got this dog during COVID. This is my best friend, right? And this is just so, if I’m not on my A game, I just wanted you to know why.”

So being real, showing up real, being honest, sharing that, leaning in with connection, creating more space for connection, that’s where you’re really going to get these seismic shifts that we’re looking for.

Here’s what I don’t want you to do. Act like a jerk boss. I don’t want you to be a military drill sergeant. I don’t want you just to talk at people all day and not make them feel seen, heard, valued, respected, and appreciated, right? I don’t want you to have this toxic culture of fear where people are scared to speak up and give their ideas.

So, again, the opposite of jerk boss, drill sergeant, culture of fear, is to be super intentional by creating connection during your meetings, during your conversations, with the language you use, the language you lose, and then the energy that you bring when you show up.

Pete Mockaitis
All right. Well, now, Michelle, could you share with us a favorite quote, something you find inspiring?

Dr. Michelle Johnston
Stephen Covey, the most important part of communication is how somebody interprets what you say. So the quote goes something like, “The only message that counts is the one that’s received.”

And in this land of, in this era of text messages where tone gets misinterpreted, you can’t just assume that you’ve communicated effectively. So think about “The only message that counts is the one that’s received.”

Pete Mockaitis
All right. And could you share a favorite study or experiment or bit of research?

Dr. Michelle Johnston
I think the Hawthorne effect was something that I held on to when I was getting my PhD at LSU, and the Hawthorne effect was at the GE facility in the early 1900s. They really wanted to look at efficiency and they wanted to figure out the most efficient factories.

And they found that when researchers went to the Hawthorne facility and paid attention to the employees, their efficiency went up. So it really had nothing to do with what standards and procedures they were putting in place. It had to do with, “I’m being paid attention to and so I’m going to work harder.”

And so that really was the foundation of all of this research that I’ve been doing throughout my 25 years as a professor is, as a leader, you’ve got to pay attention to your people.

Pete Mockaitis
Okay. And a favorite book?

Dr. Michelle Johnston
One of my favorite books recently is by Garry Ridge, and it’s in my stack over here. And it’s Any Dumb-Ass Can Do It.

And Garry Ridge was the CEO of WD40. He did a phenomenal job as the CEO for 25 years at WD40, and he was a truly connected leader. And so when he retired and left them in great shape, he wrote a book called Any Dumb-Ass Can Do It, explaining how you need to be a people-first leader.

Pete Mockaitis
All right. And a favorite habit?

Dr. Michelle Johnston
Asking other people about themselves.

Pete Mockaitis
Do you have any favorite ways you do that?

Dr. Michelle Johnston

Yeah, you got to stop talking about yourself.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, they quote it back to you often?

Dr. Michelle Johnston
Yeah, I’ve been so honored to be on NBC News twice talking about connection with Kate Snow and Vicky Nguyen. And it was the quote when I said, “Okay, y’all, pull out your phones, show me your calendar, and I will show you your priorities. And it might make you really uncomfortable.”

And you should have seen the look on their faces, and they both said, “Oh, my gosh, I need to do things differently because I’m not prioritizing the most important people in my life.”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Dr. Michelle Johnston
My website, MichelleKJohnston.com. Please holler at me and stay in touch. Connect with me. I want to hear from you what’s working, what’s not working. And let’s build better connection for better results.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Michelle Johnston
Begin your meetings showing your people that you care about them.

Pete Mockaitis
All right. Michelle, thank you.

Dr. Michelle Johnston
Thank you so much. Thank you, Pete.

1176: How to Stay Effective Amidst Chaos with Melissa Swift

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Melissa Swift shares strategies for navigating the chaos of the modern workplace more effectively.

You’ll Learn

  1. The four trends making work feel more intense and chaotic
  2. How to hone in on what makes you effective
  3. Two critical questions to ask in the face of chaos

About Melissa

Melissa Swift is a leading voice on how organizations, teams, and individuals can succeed in an ever-more challenging world of work. As founder and CEO of Anthrome Insight, she is a practicing consultant and keynote speaker. She has held consulting leadership roles at Capgemini, Mercer, Korn Ferry, and Deloitte. She is also the author of Work Here Now: Think Like a Human and Build a Powerhouse Workplace (Wiley, 2023).

Her quarterly columns in MIT Sloan Management Review often rank among their most-read articles. Swift speaks regularly at events, including the MIT CIO Symposium, and has been quoted on the subject in The New York Times, The Wall Street Journal, NPR, Newsweek, The Economist, The Washington Post, Axios, and more.

Throughout her career, Swift has pioneered techniques to reshape organizations for digital and workforce transformation, leading breakthrough projects across industries ranging from manufacturing to professional services to biotech to consumer goods. She earned her B.A. from Harvard University and her MBA from Columbia Business School.

Resources Mentioned

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Melissa Swift Interview Transcript

Pete Mockaitis
Melissa, welcome!

Melissa Swift
It’s great to be here.

Pete Mockaitis
Well, I’m excited to talk about “Effective: How to Do Great Work,” you know, being awesome at your job, being effective at your job are kind of similar, and we could debate the distinction. But could you maybe kick us off with a definition of effectiveness here?

Melissa Swift
Yeah, so I think effectiveness is getting done the things you really need to get done. There’s a ton of literature on kind of productivity that you can do all the things. And I don’t think effectiveness is about doing all the things. It’s about doing the things you really want to do to the standard you really want to do them and to the standard that others are happy with as well.

Pete Mockaitis
And I guess I would imagine there’s also, perhaps, a dimension of, in a way, that doesn’t leave you bitter, burnt out, exhausted, furious, frustrated.

Melissa Swift
Absolutely. Because if it takes all of your energy to be effective for this period of time, what about the rest of the time?

Pete Mockaitis
Okay. Well, so I’m eager to get into the particulars of the how this is done. But could you perhaps kick us off with a cool story of someone who thoughtfully applied some of your insights and really cranked up their effectiveness?

Melissa Swift

So one story that I absolutely love, that, actually, I talk about in the book is the CIO of a company called Ferrovial. They’re doing the, I don’t know if you’ve flown through JFK Airport in last, you know, a year, a couple years, right, but there’s this massive renovation of JFK going on. And Ferrovial’s doing it.

And Dimitrius Bountolos, who’s the CIO of Ferrovial, one of kind of sort of his key pillars for dealing with chaos, which is a topic I talk about in the book, and I talk about the strategy, is this idea of, “What activities do you need to protect in a chaotic environment, right? What can you let go and what must you absolutely protect?”

So, you know, for instance, right, it’s been getting fairly hot here in New York in the summers, one activity they need to protect is they absolutely have to make sure, they’ve got like little mini data centers running as part of this massive renovation project, they have to make sure the air conditioning stays on.

And I love that simplicity and clarity of, “Okay, crazy environment, 20 zillion things going on, large-scale capital project at a live airport, and you know what we need to do? Air conditioning.” That level of focus and that level of clarity, I think, is really powerful.

And that’s what’s enabled them to keep the lights on during, again, a project at a complexity and at a level of stakes that, I think, many of us would be very intimidated by.

Pete Mockaitis
Well, yes, I was intimidated just imagining, beginning such a process or program.

Melissa Swift

Exactly.

Pete Mockaitis

And that is a key thing, keep the air conditioning going. I suppose what might be harder for some is identifying, “Well, what can they really let go of?” “Yes, we have to have the air conditioning and the catering and the hydration station,” you know? So do you have any pro tips for how folks think through, well, what can they let go?

Melissa Swift
I think this is a good kind of role for scenario planning, to be honest, you start to just think about it, like, “Okay, that’s critical, that’s critical, that’s critical.” Okay, well, scenario plan it out.

Let’s say you let this piece drop. What’s going to happen? What might happen? What is not just what you think is going to happen, but what are a few different scenarios that might happen? If you really pressure-test all of this stuff, you might say, “Well, okay, if I don’t do that initiative, oh, my gosh, this very senior person is going to get angry at me.”

Or, scenario two, they might not notice. Or, scenario three, somebody else might notice that you appropriately prioritized the task they were advocating for, etc. So just doing that kind of pressure-testing on different scenarios of how things might play out, I think, sometimes helps us, like, overcome our anxious mind.

Pete Mockaitis
Certainly. So the scenarios you’re imagining are, “If this element just disappeared, got no love attention whatsoever, what are the consequences?” And sometimes you see, “Well, the consequences are absolutely catastrophic,” versus the consequences are, “Oh, someone is a little bit miffed.” It’s like, “Hmm, okay, well, that one is much more severe than the other.”

Melissa Swift
Absolutely. And our psychology plays tricks on us, right, especially if, you know, I talk about people having kind of different things that might make them effective, in the book. So if the thing that makes you effective is dealing with people, you might intuitively have this response about, “Oh, gosh, I cannot get people mad at me, right, because my human connections are so important.”

But you have to be able to take that step back and say, “Well, what are the actual other scenarios, and might there be some where it’s not just about people feeling bad, it’s like there are concrete bad events that might result?”

Pete Mockaitis
Yeah, I think that’s great in terms of we go from the general to the specific. And I, too, really like my relationships and good agreeableness. And every once in a while, though, I encounter a situation where it’s like, “You know what? Even if this relationship were utterly destroyed in the course of this series of conversations, I would be okay with that if I got what I want. And even if they were to scream that they hate me every time my name is uttered in their presence.”

Now this is, again, is scenario planning. It’s extreme. I don’t think this has ever happened to anybody, and rare, but it’s good to take that stock of, in this particular circumstance, perhaps the people relationship-y matters are not the number one consideration.

Melissa Swift
Yeah, absolutely.

Pete Mockaitis
Well, so you’ve got four areas, and before we sort of tick into each of them, could you share with us kind of your big message of Effective? How do we do great work in a fast changing world?

Melissa Swift
I think it’s two things. I think, number one, understand what makes you good at your job. And those are the four things that we’ll get into in a second. But this fundamental thing of, “What actually makes me decent at the work I do?” I think it’s gotten really lost in our contemporary context that it’s all like, “You must have these 20 emerging skills and these 17 things,” and it’s exhausting, it’s overwhelming. It’s like, “No, basic, basic stuff. What makes you good at your job?”

And then, number two, I think you need to know what you’re up against in contemporary working contexts and just have some plans, have some strategies. So I talk about chaos, which we already spoke about.

Hyper transparency is an interesting one. There’s all this information floating around organizations and like, “What do you do?” Work intensification. Work has simply gotten more overloaded in recent years. And then also work has gotten very emotional as well. And I hear a lot from people who are really grappling with that.

And so if you know, “Okay, this is kind of the current set of stuff we’re up against,” and you know what makes you good at your job, a lot of the battle is fought, you know? It’s not everything, but day to day, you’re kind of like, “All right, this is what I got to amplify, and this is what I’ve got to combat.”

Pete Mockaitis
Well said in terms of fast-changing world chaos, yeah. And not to be the introduction to every business book ever, “But today, everything is different and it’s so hard.” And so, yeah, I mean, there’s certainly truth to that with new technologies and AI and yada, yada. Tell me about work becoming more emotional in recent times. What’s this about?

Melissa Swift
This is an interesting one. I think some of it is, and a big theme of the book, honestly, is that, I think work goes through cycles and we’re just at kind of like a tricky point in a cycle right now. And a lot of it relates to technology, and this is a good and a bad thing, you know?

And the good part is we have these amazing technologies and they, like, save people’s lives and they enable us to do all these incredible things, but technology, also, is gumming up the works in certain ways.

And a big part of where it’s gummed up the works is kind of in the communication realm. I mean, I quote some crazy stats in the book that something like 85% of emails contain some form of misunderstanding or miscommunication. And that’s nutty. That’s just absolutely cuckoo for Cocoa Puffs.

But what happens when we have all this sort of weird electronically intermediated communication, the emails and the Teams chats and the texts and the pings, and a lot of crossed wires and misunderstanding is it ends up, there’s this weird paradoxical thing where all of this flat electronic communication, people get really stirred up and emotional.

And then you combine that with, again, some stuff, like the world is at a weird cycle point, too. You know, we’ve got a lot of sort of political polarization, a lot of geopolitical conflict, a lot of, you know, again, the environment is going through kind of a weird moment by certain measures, we’re at a moment equivalent to like the late ‘60s or something. There’s a lot going on.

And put those two trends together, and you’ve just got these very emotionally stirred up workplaces. And it absolutely takes a toll on people. I mean, again, this is one I just hear about a lot. And I think it’s worth consciously taking a step back and saying, “Okay, well, I do feel like I walk into an emotional house on fire every day. What am I going to do about that?”

Pete Mockaitis
Well, tell us, what do we do about that and doing great work, in general, in this chaos?

Melissa Swift
So, number one, part of what we need to do to kind of minimize, like, the emotional load in the workplace is very, very simple. I interviewed a professor from UVA, Jim Detert, who’s an absolute guru to me, and he studies civility in the workplace, how we actually get along in sensible ways.

And one of the things he said was, by the time somebody’s upset or yelling or emotional or crying, they’ve usually tried to express that message before in a quiet and calm fashion. And you know what happened? When they did that originally, is nobody listened.

So if we can do a better job at listening to and picking up on even messages we don’t love to hear, right, or bad news, disconcerting stuff, stuff that you might want to brush away, that minimizes the number of people who will, then, end up coming to you really emotionally stirred up.

Again, it doesn’t solve for everything, but I think there are some of these little tips and tricks that if we took a step back, and the first time somebody tries to deliver a message, really heard them and said, “Okay, I hear you. I’m going to do X, Y, and Z,” didn’t dismiss them, then we get hit with those emotional aftershocks a lot less.

Pete Mockaitis
Yes, okay. That’s great for the emotional side of things, is if we are proactively listening hard, we are less likely to encounter subsequent blow-ups. That makes sense. Can you share with us the overarching approach you recommend for being effective in the fast-changing world?

Melissa Swift
So, number one, know your job. And it sounds silly, you know, okay? When you signed up whenever that was five minutes ago, five years ago, fifty years ago, you know, you got a job description. Those job descriptions, A, are usually not that fabulous in the way they’re written.

But, number two, they change in real life, in real time. And, again, especially with a lot of technological change in the equation a lot. And then you get things like mergers and acquisitions, company restructurings, re-orgs. Our jobs change.

So, number one, take a second and think through your job from the point of view of all the different people who encounter it. So what does your boss think your job is? What does your customer think your job is? If there are people who are your peers, what do they think your job is?

Are there people who are doing the same job as you completely differently? Which happens a ton, especially in large organizations, but honestly in every organization. So, number one, do some thinking about what your job is.

Number two, what makes you good at your job? So is it knowledge, right? Do you just have this amazing kind of storehouse of facts and insights in your head? Is it methods? Are you like a great operator? Are you just great at operationally putting all this stuff together and getting things done?

Are you great at relating to people, right? Are you good at managing people and navigating stakeholders, all that stuff? Or are you great with technology? And, you know, most of us are some combination of those four things, but you know, we pretty much all have one kind of bigger spike.

So once you know, “Okay, this is my job, this is what makes me good at it,” and then those four forces we talked about, the chaos and the emotion, blah, blah, blah, “What is potentially impeding my effectiveness?” And again, different workplaces, some workplaces might be very high on chaos. Some workplaces, honestly, hyper transparency might be more of a struggle.

And then you get effects between those, that sometimes hyper-transparency, if everyone talks about everything all the time and nobody knows the quality of each other’s information, that can cause chaos, for instance, but it’s kind of that multi-step.

And then, finally, the sort of the fourth step that I talk about in the book is there may be times when you cannot be effective at your job, and then you have to figure out what to do from there. And there are a zillion pathways there, starting with, talk to your boss about how your vision of your job might differ from theirs.

Talk to a mentor. Seek out other roles in the same organization. There’s a lot of different non-dramatic ways that, if your job is truly one you cannot be effective in, and I’ve list a whole set of criteria for that, that you can kind of change the game there.

Pete Mockaitis
Well, thank you. There’s so much goodness here. I’m intrigued by the notion of what makes you good at your job. And you’ve proposed four elements. I’m imagining, in so far as you have the, assuming, equal levels of enthusiasm, drive, motivation, hustle, like hours to pour into something, assuming that those are constant, you know, between two different people, yeah, I mean, it feels pretty good with regard to, “These are the four superstructure, macro categories by which we could be effective or ineffective.”

And I think, maybe, individual people come to mind with regard to, “Well, that person has high knowledge, they’ve got low knowledge. They’ve got high-people ability, they got low-people ability.” So could you elaborate upon, for a sentence or two or three, each of these elements what precisely do you mean by it? Like, how is knowledge different than methods, for example?

Melissa Swift
So knowledge, it’s really about the stuff behind the stuff. So I’ll use a concrete example, right? So you could have two chefs, and one has got this incredible knowledge of, like, the chemistry behind cooking, right, like molecular gastronomy and oil’s boiling points and stuff like that, right?

Another one is just really good at kind of intuitively figuring out when things need to sort of like shift off the burner, how to do kind of the mise en place, so like the timing is right. It’s all of these kind of very, like, operational elements. And they could both be great chefs, but their source of greatness is wildly different. And, oftentimes, great kitchens will have a mixture of those archetypes.

I quote in the book, I quote a scene from “The Breakfast Club” where it’s, I forget, it’s like the criminal guy and the nerdy guy. And they’re arguing, about the nerdy guy is complaining that he got an F in a shop class because his lamp wouldn’t, like, turn on, right? It’s the only bad grade he ever got, you know?

And so he’s explaining to, like, the criminal guy, he’s like, “Do you understand how much the theory of electricity and the trigonometry that, you know, blah, blah, blah goes behind, you know, that without all that, there would be no electricity?” And the criminal guy goes, “Well, without lamps, there would be no light.”

And those are kind of the two different archetypes, right, between knowledge and methods. The knowledge people understand the electricity and the atoms and all of that, and the methods people are good at making lamps, and you need both.

Pete Mockaitis
Well, while we’re talking about recipes, and I’m thinking about “Breaking Bad” as I often do, you know, and there’s one scene where – I won’t spoil it for anyone who hasn’t seen it, but it’s been a while for a while, I’d recommend it. It’s the best.

So our protagonist has deep, profound knowledge of chemistry, and he’s making meth. And then he thinks that he’s, like, irreplaceable because of his tremendous knowledge. And then this guy who’s just been watching them in the meth lab for a while just starts doing it. And he’s like, “It’s a recipe.”

So that’s what’s crystallizing for me – crystal, ha, ha – between knowledge, you know, Walter White versus method, “Hey, just follow the recipe,” that difference there. And, I guess, in some ways, to be effective or awesome, these things really do flow into each other. You know what I’m saying?

Like, your knowledge can be translated somewhat into methods, which can be transferred somewhat to people, and a portion of which could be transferred into software or technological incarnations of that. So there’s a bit of a fluidity interchange among them.

Melissa Swift
Absolutely. And some of it is, like, you don’t want to get too intellectualized about it. What I recommend in the book is, “How are people interfacing with you?”

So, for instance, there’s actually, this is hilarious because researchers have documented this. There’s a phenomenon of becoming the informal IT person for your office, right? You are not in the IT department, you are not the help desk, you are doing some totally other job, and you become the de facto IT person.

And it’s, oftentimes, in the research, they describe it as well, it’s like, you know, it’s that like Alaska, remote Alaska office, and there’s no one else. But it happens in a lot of, like, big complex offices, too, in far less remote locations. And so that’s when you got to say, take a step back, and say, “Okay, well, you know what? I might be good at technology.”

And it’s a funny one because, a lot of times, people will not describe themselves as being good at technology. And then you say, “Okay, well, have people ever treated you like IT support?” And they’re like, “Yeah, all the time. All day long, everyone’s bugging me, ‘How do you use this? How do you use that?’”

Well, you have some chops that you may not have given yourself credit for. And that’s why it’s important to kind of look at, “How is the world interfacing with you?”

Pete Mockaitis
Yeah. And I’m thinking that’s so true that, often, when it comes to strengths, we undervalue them just because they’re easy for us, it’s just like, “Well, I don’t know why everyone else is just such an idiot when it comes to their laptops?” It was like, “Hint. Hint. You have a strength, a gift, some talent in the zone of technology ability, and you didn’t even know it just because it seems pretty easy to you. You don’t even know if you would call it that.”

And what’s funny, I’m thinking about my buddy Kwame, who’s been on the podcast a couple of times, says, “I buy what Pete buys because I know Pete has done an outrageous amount of research on any purchase that he makes.”

And so it’s a joke, but he’s done it again and again and again. And so in that zone, I suppose it’s a bit of knowledge, it’s a bit of methods in terms of, my method is I obsessively research a thing in tremendous detail. And by doing so, I acquire knowledge and I say, “This is the thing I love.” And then Kwame just takes the shortcut, and says, “Okay, I’m buying it.”

Melissa Swift

That’s what my late father used to do that with ordering off the menu that I had. In general, I’m a knowledge person, but when it comes to menus, I’m very intuitive. I’m just, like, I can spot descriptions of things that are going to taste good. I don’t know, it’s in a different part of my brain.

But my dad used to just, yeah, whatever I would order, he would order the same thing. I think it was after, like, years of him just eating my food off my plate and me telling him, “You got to order your own thing,” and it evolved into that. But, yeah, same approach, right. The world is giving you feedback about something you’re doing well.

Pete Mockaitis
Okay. So when we follow these broad steps, hey, we know our job and we know it, not just what the original job description said, but in terms of how our boss would describe it, how our peers would describe it, what it’s looking like right here and right now. I’m curious, do you have any pro tips on knowing better what your job is, if you have perhaps made some assumptions?

Melissa Swift
Yeah, so the interesting thing is the federal government actually maintains a database of all jobs called O*NET. And there’s, like, a certain fraction of, I’ll say O*NET to an audience and occasionally somebody will, like, sit up in their seat, right, because it’s a really cool database. It contains, basically, every job, you know, “What does this job do?”

So one thing you can do is go into O*NET and, literally, if you’re having one of those, “Am I losing my mind? I feel like this job is the weirdest version of this job possible,” you can actually look at, like, the government account of your job and say, “Okay, well, all right, this sounds nothing like that.”

I’m also a big fan of the talk to your peers, talk to the extent that you can do so without giving away trade secrets. Talk to your peers at other organizations. That can be very telling. Organizations can get super idiosyncratic about what it means to be a financial analyst or something that sounds completely generic.

Within a particular organization, they can end up with a strange version of that. So, again, don’t give away any trade secrets, but talk to people at other organizations. You can go back to the job description you were hired to.

Now, do I think that will be a useful conversation where you march into your boss’s office waving your job description? Like, no, of course not, but it can at least give you some language to say, “Okay, well, you know, is this aspect of the role being neglected or something like that?”

It’s just giving you, I think, the key thing is just have something to hold it up against. You need some alternate version of something to make the comparison, because that’s where we go wrong. We start to ruminate about, “Is this the right way to…oh, I just don’t even know.”

And the second you start comparing it, either you’ll say, “Okay, well, no, you know, the federal government, I don’t agree with this version of the job, right? I think the way my company does it is better.” Or, “OSomebody working for my competitor is working half the hours I’m working because they don’t have all this weird stuff loaded in, you know?”

But it gives you something to react to. Basically, you have to go out and find some account of your job, either through a person or in a documented way, to at least start just making comparisons. And to do that, by the way, you also have to be honest with yourself about what you do all day, which is something that many of us struggle with.

And to do that, you almost want to do your own little time and motion study, right? These are the famous, you know, from like the 1800s of like, “Okay, then the factory worker puts like the brick here,” or whatever. Just write down for a day what you do. Do that across a week.

I think many of us would be shocked, and there are some good effectiveness insights just from doing that, because you may say, “I thought my job was this, but actually, I’m spending my time on this, and I forget any other accounts of the job. I don’t think this is what I should be doing.”

Pete Mockaitis
Yes. Well, no, we love time diaries here. Laura Vanderkam has been on the show a couple of times talking about it, loving it. And so that’s good. So we had a really clear sense of what is the job, and I think within that, we want to get a sense of, thusly, “So what does good look like? And what does bad look like? And what does, like, okay look like in practice?”

Melissa Swift
Yeah, absolutely. And, again, separating that from our own emotional constructs around that, because I think sometimes what trips us up is the things that feel good to do aren’t necessarily the things that really hit outcomes properly.

So, for example, I think many folks in managerial roles, it feels good to overload yourself because you’re like, “I’m busy. I’m really busy. I’m doing all the things. I’m, like, in it to win it.” That feels good emotionally. I mean, of course, until it doesn’t, until you burn out, you’re exhausted, you can’t do anything. But until that point, right, to a lot of people that feels great, “I’m crushing it.”

Whereas, what would actually drive outcomes is to say, back to our discussion about, “What are the activities I absolutely must protect?” is to say, “Okay, well, you know, these three things are the core of what my next six months are about. And I’m just going to really lean into those. I’m going to let some other stuff drop.”

And you have to live through that moment of, “Ugh, that doesn’t intuitively feel good to me, but I’ve made this agreement with myself that these are the outcomes I’m seeking.”

Pete Mockaitis
Yeah, that’s nice. Okay. Well, so in the midst of the fast-changing world, can you give us the quick rundown of work intensification, emotional inflection, hyper-transparency, sheer chaos? What’s the deal there? And what are your best tips on how we can keep our cool?

Melissa Swift
Well, I’ll start with work intensification because, probably, out of those terms, that’s one of the ones people will be less intuitively familiar with. Although, once I describe it, you’ll know exactly what I’m talking about.

So work intensification, there was a great study out of the EU a few years ago that defined it, and it defined it in three pillars. First pillar, too many tasks in too little time, right? We have all been there.

Second pillar, excess interdependence. And I love this one because I think it’s an addressable lever both for individuals and for the companies they work for. But we often don’t, we just sort of don’t think about it this way. This one was a big aha for me.

So interdependence is when you depend on too many other people to get any one thing done. And I did some research last year, and people actually feel more effective when they can work with a smaller circle of people on any given task. And sometimes that’s not always within your control. I don’t want to pretend that’s always within your control, but sometimes it is.

And it’s great to look for those opportunities where, if you set as your mental goal, “My goal is actually to work more independently,” which, again, that might feel weird or countercultural, or like we’ve all been beaten over the head to collaborate as much as you can.

You say, “Actually, I’m going to prioritize independent work because I know I’m already at a very high level of collaboration.” That can be really game-changing for that excess interdependence one.

And then the third pillar of work intensification, which I actually treat separately in the book because it’s got its own ball of wax, is just excess emotion at work. And that can show up a lot of different ways.

You could be at a tech company where teams regularly bicker with each other, or you could be a frontline worker in a healthcare environment where patients routinely yell at you, right? There’s a lot of different ways to be emotionally saturated. So that kind of covers those two.

I think chaos is fairly self-explanatory. In the book, I do talk about two types of chaos, that there’s just the natural chaos of the world, right, like, Komodo dragon exerts a breath and a volcano goes off halfway around the world, kind of stuff. That just is. That’s just a part of life.

And then there’s actually chaotic ways of operating, which you employ different strategies to defend against, right? So for the chaos of the world, you might say, “Okay, I’m going to figure out my activities to protect.”

When people are operating chaotically, you might say, “I actually need to protect my personal boundaries. So I’m going to do things like if I have a coworker who I know is totally chaotic, and meetings always go upside down with them. You know what? That coworker is no longer allowed to meet with me on Friday afternoons because I am emotionally exhausted at that point, I don’t have anything left to give. And, by the way, I need to, deal with family dinner at 5:30. So if the meeting goes on forever, right, that’s going to mess up my whole work-life integration.”

So that’s the chaos one. And then, finally, hyper-transparency is just an interesting consequence, again, of a more data and information-driven world. That if you think about it, if you were a CEO in 1955, a lot of how you sort of had control over your corporation was you had this giant information advantage. You knew so much that your workers didn’t know.

Today, not as much, that a lot of times, especially within a particular team, the workers on the team, like, will know more than our bosses know, because, you know, there’s 20 zillion data feeds coming in, 20 zillion dashboards, everyone’s on Teams pinging each other, everyone’s texting. We’re floating in information.

And, in general, a lot of that’s good. It’s good to have more information, except sometimes you learn things you didn’t want to know. So look at what’s happened with pay transparency, right, that you know, “Okay, oh, my gosh, they just posted for a job similar to mine, and the pay is twice what I make,” you know, things like that.

And so it’s emotionally tricky to live in a more transparent work world. You might find out things about your boss on social media. You don’t necessarily want to know all this stuff.

Pete Mockaitis
Yeah. Well, no doubt there, it’s a tricky world and these things are happening. So tell us, what do we do about it?

Melissa Swift
Well, I think, for hyper-transparency, one of my big tips is just kind of be a fiend for the truth. And you can’t stay completely out of that information soup. It used to be, you know, it was like, “Well, I’ll stay out of office gossip.” And I would say, you know, to the extent possible, but also you might miss key information if you’re not communicating with people.

But being a little bit intense about, “Okay, you just told me something as if it was a fact. Where did you get your information from? Okay, where did that person get their information from, right? Is this written down anywhere?”

So just being a little bit obnoxious about whether the facts and data that are coming to you at work are actually facts and data, “Okay, well, look, this dashboard says you’re down 17%.” “Okay, well, what’s the source of that data?” I’ve been personally in situations.

I once had someone have to call me up and apologize and say, you know, “We just tried to hold you accountable for the entire performance of the Atlanta office, and you only have three team members there.” It’s like, “Okay, you know, fair enough. Thank you for that. But, you know, it was at the time in the meeting, it was, ‘This is the data, Melissa. What are you going to do about it?’” And I think we all have a lot of those moments.

Pete Mockaitis
Yeah, we can all see that. Okay, so when you say be a fiend for the truth, tell me more about that. Because at times, I find, for me as a super curious individual, that’s been suboptimal in moments of, for example, with the news.

I hear something that sounds not quite right. And, by golly, I’m going to get to the bottom of it. And I’ve done this many times. And so it’s like 40 minutes later, I feel like I have a deep, thorough, nuanced understanding of the matter.

But it’s like, “Wait, who cares? Why? Why did I invest that time in doing that?” So this, I’m a fiend for the truth at times indiscriminately, not a selective fiend. So tell us, how do we apply our truth fiend tendencies and how do we not?

Melissa Swift
I think some of it is just having kind of, if your standard basic question is, “Where did that information come from?” you know, a lot of times that’ll cover it, and you don’t have to, to your point, go down a 40-minute rabbit hole, you know?

Because the part of it is you’re trying to drown out some noise that organizations today, there’s the possibility to, like, really swirl on things because, again, of just the constant chatter that, if you’re in a group chat with dozens of people, which is not uncommon at this point in history, and people are constantly like coming at you with, “Ooh, this is going to happen, this is going to happen, and did you know this was going on?”

And some of it is you need to know what to just absolutely ignore and not think about again. And, to your point, save yourself some time with the rabbit hole. So just being able to pick your rabbit holes, you need kind of a screener question. And my screener question is always, “Where did that information come from?”

Pete Mockaitis
Yeah, I like that a lot. And I’m finding that more and more. I am getting a bit more, shall I say, assertive in my decision-making even though no one else is around. I’m looking at, like, a headline or a YouTube title thumbnail, it’s like, “I definitively choose not to care about that at all. Next.”

Melissa Swift
Same. I do the same thing. I do the same thing, “I’m just going to scroll right on by that one, as triggering as it is.” But I think that’s what you have to do in that. Part of what what’s going on here is the world is designed to trigger us more.

And at work, we’re all kind of trying to get each other’s attention all the time, and we’re all trying to interrupt each other all the time. That’s one of the most interesting facets of, especially, modern knowledge work to me.

You don’t get this dynamic in a warehouse or a manufacturing plant. They’re not all trying to interrupt each other, right, because that would be actually physically dangerous. But in knowledge work, right, we are just constantly, “Ping, ping, ping, ping, ping, ping, let me interrupt you. You interrupt me.”

And some of it is, in the book, I actually talk about, there’s an emergency room physician, Dr. Rebecca Parker, who I interviewed, and she talks about, she had to get good at being interrupted. That was an actual skill that she developed. And for her, it was just about knowing the points in a task when you can and can’t safely stop.

So if somebody interrupts her before she’s written down all the notes from the patient she just saw, she’s just like, “Nope! Whoop! Nope! Don’t talk to me yet,” finishes the notes, “Okay, now you can talk to me.”

And I love that because, you know, that’s sort of the nature of the modern workplace. And the more we have strategies like that, the more we can feel like we’re just in control of what’s happening with us.

Pete Mockaitis
Well, before we hear about some of your favorite things, could you give us your top most favorites, strategies, tactics, approaches that make a world of difference?

Melissa Swift
I think another strategy I really like, on the hyper-transparency front, is just being a bit simple about things. So think about a wall in your house. If it’s super minimalist, there’s one painting on it, it’s pretty easy to keep clean, right?

If you got shelves of knick-knacks, right, you’re dusting, you’re doing all this stuff, it’s the same with when transparency happens. So if you’ve got all this complex, weird stuff going on behind the scenes at work and you got all these little intrigues and office politics and you’re doing strange things, and then somebody finds out about it, because people find out about all kinds of stuff at this point in history, it’s a lot to explain.

So just having less to explain, I think, is a powerful strategy because it works well for hyper-transparency, but it also works well for chaos and work intensification and all that. Just being like sort of, “I’m going to Marie Kondo my work life.” That one, I just think, has a lot of power across a lot of situations.

Pete Mockaitis
Okay. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Melissa Swift
So I’m not going to get it right verbatim, but there’s a quote from Dr. Richard Feynman, who is this illustrious physicist who was the part of the Manhattan Project, and he talks about the diabolical thing with computers. And remember, he’s talking about like punch card computers at this point, right? This is like mid-20th century type computers.

It’s like, “The diabolical thing about computers is you play with them, it’s intriguing with the ones and the zeros.” And what I like about that quote is he’s talking about enjoying technology, which is something we could stand to do more of at work.

And we would also just get a lot more done and be a lot more effective if we could get back to that place of, “I enjoy the technology I work with.”

Pete Mockaitis

Okay. And could you share a favorite study or experiment or bit of research?

Melissa Swift
There’s a study out of Germany that talks about different kinds of systems. So they talk about naturally occurring systems, and that’s, like, the water cycle, like actual things in nature. And those just work. They’re amazing.

And then they talk about engineered systems. Those are the systems that, you know, humans build, right, the interstate highway system, you know, something like that. And then they talk about, and this is very common in organizations, slipped systems. So you built the system to do this, but actually it’s kind of not doing that. It’s doing something else.

And so I always mash that up with the Stafford Beer systems thinking, you know, the purpose of a system is what it does, right? I think about how many organizations are dealing with slipped systems that, “Okay, performance management is supposed to operate this way and we’re all supposed to be doing this, but we end up doing this because it kind of pushed us in the wrong direction,” or something like that.

And I think it’s a great insight, again, to have as an individual is, “Okay, I’m dealing with a slipped system.” And that gives you that nice moment of awareness of, “I’m going to stop thinking that, like, I’m the problem in every possible way. And I’m going to start saying, ‘Okay, how do I better grapple with a system that’s not perfect?’”

Pete Mockaitis
And a favorite book?

Melissa Swift
I’m going to forget the author’s name, but The Warmth of Other Suns, which is about the Great Migration, and I love it because, in some ways, it’s about kind of individual worker agency because it completely reshaped the American economy. Completely. But it was a bunch of individuals saying, “I don’t like how I’m treated in this society. But a lot of times, I don’t like how I’m treated at my job. And I’m going to make changes that are going to make my life better.”

And, for me, that’s a big theme, and it doesn’t have to be that you leave that job and you move geographically. It can be really micro stuff, but having that moment of agency and saying, “I want my life at work to be different than it is exactly right now,” that’s awesome.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Melissa Swift
So you can find me on LinkedIn where I’m very active. You can find me at my company’s website, AnthromeInsight.com. I have a small presence on Instagram and a burgeoning presence on TikTok as well. But first line of contact, LinkedIn is always fabulous.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks seeking to be awesome or effective at their jobs?

Melissa Swift
Figure out what you’re great at and lean in on that and ignore some of the rhetoric about kind of, like, “Oh, human workers are very endangered these days,” and just figure out what you’re amazing at and be in that space. That’s a great starting point for anyone.

Pete Mockaitis
All right. Melissa, thank you.

Melissa Swift
Thank you.

1174: How to Reshape Your Beliefs and Break Free From Your Inner Propaganda with Owen Fitzpatrick

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Owen Fitzpatrick talks about how your inner propaganda shapes your beliefs, decisions, and behavior–and how you can stop it from sabotaging your success.

You’ll Learn

  1. Why to be wary of the “temptations of certainty”
  2. The three reasons people form/change their beliefs
  3. The four steps to rewiring your beliefs

About Owen

Owen Fitzpatrick is a social psychologist. Owen has traveled to more than 100 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan. Also an award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work. He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers. Originally from Dublin, Ireland, he now lives in New York City.

Resources Mentioned

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Owen Fitzpatrick Interview Transcript

Pete Mockaitis
Owen, welcome!

Owen Fitzpatrick
Thank you so much, Pete. Delighted to be here.

Pete Mockaitis
Well, I’m excited to talk about Inner Propaganda. And, wow, I got to hand it to you for writing a heck of an introduction to this book. Introduction: “How to write a suicide note.” Can you take us into that story and share why you chose to open that way?

Owen Fitzpatrick
Sure. So when I was writing this book, this book is I think number 10 in terms of the books I’ve written so far, and it’s the most important one I’ve ever worked on because it’s all driven by an experience I had when I was 14.

So when I was 14, I was very depressed. I was suicidal. I didn’t have many friends. I struggled a lot with my mental health overall. And I had a moment where I was ready to end my life.

And so I started writing a suicide note. And the suicide note was to my parents just to apologize and to say, “I’m so sorry for doing this. I just can’t deal with it. I feel so alone, broken, etc.” And then as I was writing it down, I wrote a line to my parents saying, “I’m so, so sorry. I love you so, so much.”

And I can’t really put my finger on where it came from, but it’s almost like I found myself writing a question which is, “Is this how much you love them?” It was like a sort of sarcastic, edgy type of question back.

And it stopped me on my tracks at that moment. And then I started having a sort of internal war, but it kept coming back to that question. And every time I came across that question, something shifted in me. And by the end of that, I suppose, letter, I had stopped entirely the thought that that was what I was going to do.

And from that moment on, I never wrote another suicide note. I never considered suicide. Not that my life measurably improved the next day. I still struggled with the same situation outside and inside, but I knew that that was off the table. So my belief transformed in one moment.

And so I became, I suppose the cliche is, you know, you learn from your experiences as you get attracted to psychology. So as I started studying psychology, I was just everything I could about why we believe what we believe.

So I wanted to know about cults. I wanted to know about propaganda. I wanted to know about how did Nazi Germany influence so many people back then? How is it so powerful, this experience that I had? How come that changed everything for me? How do beliefs actually change? And why is it so difficult to change minds?

And then as I started working in corporations, working with thousands of people there, once more, the same things came about. Being right is not enough. You walk into a room, you’re trying to persuade your boss of something. It doesn’t matter if you’ve got all the data, it doesn’t matter if you’re the smartest person in the room, you’re still going to struggle to change that person’s mind if they’ve already cemented themselves in terms of certain belief.

So that’s kind of what drew me there. And the reason I started the book was that was the origin of the experience. And I want this book to arrest people and interrupt the pattern of thinking that they have and get them to go, “The stakes are higher than you might think. This isn’t just about influence. This is about something that can transform our lives.”

And so I felt that the gravity of the situation I went through is something that I needed to share. And, you know, pretending that everything is perfect, I think, sometimes is just an easy way out. I think we need to talk about real things, and that’s why I decided to start with that story.

Pete Mockaitis
Okay. Well, yes, and it is powerful. And thank God you’re here. We’re so glad that you’re with us, and that it is a powerful, powerful story that sets some things up. You say it’s not just influence. We had Bob Cialdini on the show. He’s an endorser of your book. Love him. He talks influence. You’re saying this is something kind of different. What do you mean?

Owen Fitzpatrick
So whenever we talk about influence, and again, Robert Cialdini is one of the most important mentors to me and whatnot, you’re talking about the ability you have to influence what another person believes or thinks or feels. And this is, I suppose, this book is also definitely about influence, but it’s also about mainly the influence that we have over ourselves.

So when I say inner propaganda, I’m talking about the fact that we convince ourselves of things all the time, and most persuasion happens within ourselves. So it’s not that other people automatically will persuade us if they use this tactic or this trick. It’s that they are creating the right conditions, whereby we convince ourselves.

And that matters because I think we walk around with this idea that we are seeing the world as it is. And if someone else doesn’t agree with us, well, that’s because they don’t get it, you know, like, “I see things correctly, Pete,” Well, you know what I mean. “He’s influenced by propaganda.” Like, there’s ways I can go inside my mind and convince myself. This is called naive realism where we see the world as we think we have it right and everyone else hasn’t.

And that matters not just from an influence standpoint, it matters from a decision-making standpoint in the corporate world, but it also matters from a polarization perspective, is in finding commonalities. If you’ve got to work on a team with someone that has a very different way of looking at the world, you have to try hard to be able to figure out, “How can I look at the world from their perspective such that we can understand each other better, such that we can work better and more effectively together?”

And so to me, while the book is largely about influence, it’s not the influence we kind of think of in terms of, you know, “Do this and this immediately will change for them.” That’s part of it, but a big part is, “How do we need to influence ourselves so that our mental health’s better, so we’re making smarter decisions?”

And then if we are going to influence someone, “What are the things that actually work as opposed to the myriad of things that we could do, the tried and tested tactics that we’ve applied before, but yet always seem to to fail to reach the mark?”

Pete Mockaitis
Oh, man, there’s about ten directions I want to go with this, Owen. Oh, so good. Well, for one, naive realism. Great term. I should have known that earlier, because I’ve been thinking about this concept a lot lately. And, great, there’s a name for it.

I would dare to guess, Owen, that just about all of us have this. We believe the way we see things is as they are and correct, and the way others see things is limited, incomplete, incorrect. I don’t know if you have any stats or research on this, but I think almost all of us have this in most contexts of our life.

Owen Fitzpatrick
I think one hundred percent agree with you. I think when it comes down to it, I mean, I think it’s common sense to know that. The problem is, is that, oftentimes, and there’s all sorts of different sort of quotes in time, the certainty is the poison of an intelligent mind, because whenever we are convinced about a particular perspective or point of view, that automatically means, unfortunately, sometimes the smartest people can have the dumbest takes.

Because just because you’re intelligent doesn’t necessarily mean you’re always seeing the world the way it is. And the smarter you are, often, the better you are at debating, the better you are at arguing. And so I can convince people who aren’t as sure as I am of what is true, even though necessarily it’s not.”

So the problem is that, oftentimes, we act as if we’ve got, what I call, the objective truth as opposed to, what I refer to, I think there’s five types of truth. I talk about desired truth, which is when we believe something is true because we want to; emotional truth, we believe something is true because we feel it is; past truth, we believe something is true because we remember it that way; or shared truth, we believe it’s true because me and Pete agree that it’s true.

And the reason I call those truths is because that’s how people describe it. It’s not like, you know, when we talk about all of these different forms, it’s not like, “Oh, I’m wishful thinking right now.” I’m saying it as if it’s an objective truth.

Everything is masquerading under this label objective truth. But objective truth is you’re there, you are able to test something and with prediction using, let’s say, in science or engineering, if you’re building a skyscraper or a plane, you need objective truth because if it doesn’t work, people die.

But in most other cases, in politics, in education, in business, there’s an awful lot of subjectivity to the truth or enough room for us to be able to get around it. And even if, for example, you have facts, there’s a difference between the facts and the truth, the facts are what data you have in front of you. The truth is the story you tell about what that data means.

And I think we need to start to get to grips with these ideas because, otherwise, we’re sabotaging ourselves, we’re sabotaging the decisions, and we’re failing to impact the very folks that we’re working with on an everyday basis.

Pete Mockaitis
Yeah, that’s heavy and it sounds true. Say it again, certainty is the poison of…?

Owen Fitzpatrick
Of intelligence. The speed to your anger is the depth of your programming. In other words, the quicker you get angry whenever your beliefs are challenged, the more than likely you’re programmed in that, like there is zero movement on that.

And we’re all that way. I’m not turning around pretending that I’ve got zero beliefs and I look at everything objectively. I definitely don’t, right? I have a very different, a very extreme sort of bias towards the things that I love and care about and who I am as a person. So I’m definitely not saying that, but I am saying I’m recognizing that more and more.

And I think the first step in any of the work we need to do on ourselves, well, just like self-awareness is a business skill, is something that will help us to be more awesome at a job, we need to recognize we also need to understand we’re not always right. And getting to grips with that means letting go of this need for certainty, which we often have. And there’s other reasons for that from a brain science point of view.

But letting go of this need to be certain about everything all the time, to jump to hot takes to go, “Oh, this is the way it is.” We love to do that because it gives us a feeling of comfort. It’s like a warm blanket of certainty. It’s like, “Ah, I understand how things are.” And the world is far too complicated. It’s not that simple. And I think recognizing that is crucial, especially in an age where there’s so much chaos going on.

There’s a concept called the need for cognitive closure. And a lot of people have this tendency where they really need to get closure on particular ideas. They love when, especially when they’re in a state of uncertainty, they love to get to a place where they go, “Oh, this is it.” They don’t like living in any form of ambiguity.

And so we tend to create these things. Nassim Nicholas Taleb called it the narrative fallacy where we come up with stories to explain the world. And if we just understand the world like this, then everything is okay because, “It fits into my narrative.” But the problem is they’re not accurate. And as a result of that, they can often create more problems than they can solve.

Pete Mockaitis
Owen, this is powerful, beautiful stuff. That quote, “Certainty is the poison of intelligence,” I’ve got a variant of my own, and it’s a joke in one that goes, “Obviously, overconfidence is the most destructive force in the history of the universe.”

Owen Fitzpatrick
Love it. Love it.

Pete Mockaitis
It’s like, I kind of believe it, and it’s kind of a joke at the same time. It’s like, you know, layers to it. But I’m right with you there. So the beliefs we have do make a tremendous impact for, I think about mental health and, boy, the placebo effect and the nocebo effect, and just the impact of visualization.

And Alia Crum with the milkshakes, and what your ghrelin is doing, if you believe it’s a caloric-rich milkshake versus like a low-cal milkshake, your body is changing. You just think about standing up. Your body is preparing itself with blood pressure and whatnot. And so it’s wild how the beliefs we hold have tremendous impact.

And I would love to hear, in terms of, fundamentally, how is it we come to believe things or not believe things?

Owen Fitzpatrick

So I would, first of all, say if I was to give that answer, we really could be on this for the rest of the year and longer because there are so many different factors, but I don’t want to give sort of just a “it depends” type answer.

So just to give you, I suppose, what my work and research showed is that in order for a belief to, let’s say, change, which is similar to a belief forming, it needs to, number one, feel right. Number two, it needs to fit in with our identity and who we are, and only then will we make it make sense.

The problem with most people, and this is not just in the business world, this is in everyday conversations you have with your partner, with your kids, with your friends, it’s that when you try to change minds, you go to the making sense piece first.

So you go, “Logically, this makes sense to me. Let me explain to you the logic, and then you’ll believe the same thing I do.” Now that will work if you feel open to it, if you’re really like me searching for what’s actually true.

But if you already have a point of view or perspective on something, let’s say, for example, we take AI, right? And we say, you’re trying to convince someone that you work with that AI is a good thing. And they believe that AI is the work of the devil, right?

If you turn around and you think, “Well, let me give you logical reasoning,” what Adam Grant would call logic bullying, “Let me give you all the logical reasons as to why AI is brilliant and why you’re wrong, that it’s dangerous and blah, blah, blah.”

Well, that’s going to fall flat in its face because, and typically the explanation there is, “Well, they’re going to kick in with some biases. They’re going to have confirmation bias where they’re going to look for evidence to prove that they’re right, and they’re going to dismiss evidence that contradicts them, etc.”

But to me, it all starts before that. It starts with, “How did they feel about this particular topic, about this argument?” There’s a concept in neuroscience called affective realism, which is that the way we see the world is filtered through our feelings.

So if, Pete, you’ve ever felt hangry, that’s angry when you’re hungry, or tangry, that’s angry because you haven’t got enough sleep, or tanxious, you’re spiraling a bit more than usual because you haven’t really gotten enough sleep or whatever.

If you’ve been in those states, you know what it’s like to physically feel a way that influences the way you perceive the world. And the problem is it doesn’t just start at the physical.

You could be, you know, doom-scrolling on your phone, you see a picture of your best friend in Greece and they’re swimming in the sea, and part of you is happy for them, but another part of you is really jealous. You’re going, “Oh, my goodness, that would be so nice there. Things are so heavy on me at the moment, work is so tough, my boss is annoyed with me,” and then you see your friend swimming and, therefore, you feel bad.

And then that feeling sticks in you a while. You put your phone down. And then whatever is going on in your life, you’re going to filter it through that feeling. So our feelings will influence how we interpret a situation.

Now, belief is a story that we not tell ourselves, but it’s a story we sell to ourselves. And so the stories we sell to ourselves become the beliefs we buy into. So how do we sell it to ourselves? Well, why do we buy anything, Pete? We buy it because, “I know if I buy this, this will make me feel good because it allows me to do what it is that I need to do.”

So you get a new gadget, for example, and you decide, “Right, if I only had that gadget, I would be able to use it in this situation, in that situation, the other situation.” And so it’s not just a logical purchase for most of the things we buy. It’s an emotional purchase.

The same is true of a belief. We feel a certain feeling as a direct result of whatever idea we have in there. And then that drives the decisions we make. And then the second piece is then it has to fit in with who we are. We tend to invest in things, but we also tend to invest in beliefs that align with either who we think we are or who we want to be.

And that’s why often groups can have an undue necessary influence. That’s why groupthink happens in organizations, why Siemens had a terrible experience with groupthink. You know, NASA, of course, in the experience of the Challenger space shuttle, the mistakes made because people didn’t want to be the person to be able to challenge back.

And I think that these are all examples of what it’s like to believe in something and almost the belief in something. It’s like the membership fee you pay to be part of the group, and that’s a problem. And so what I like to do is try to unpack, especially from my own limiting beliefs, “What are the feelings that are dictating what I’m believing right now, both the things I want to feel as well as the feelings that are associated with this idea?”

And then second of all, “What about my identity? How is this preserving my identity? What am I trying to protect here? And what’s going on?” And when I start to unpack that, that’s where change can happen.

Pete Mockaitis
So we talk about ‘fits in,’ that really connects strongly. I think about this documentary “Behind the Curve,” which is talking about Flat Earth folks. And at one point, he said, these hardcore Flat Earthers is like, “Boy, I’m so deep in flat earth now, I don’t know if I could leave it even if I didn’t believe it.” So I was like, “Whoa, like that’s very honest and it’s potent.”

And so the belief needs to kind of check these three boxes: feels right, fits in, makes sense. Could you maybe expand a little bit with some examples on how a belief could pass or fail, like how that might unfold as our brains are kind of trying something on or evaluating something?

Owen Fitzpatrick
Sure. So if we take the example I just started with, which is AI, so you’re trying to talk to your friend about AI and they’re, you know, they believe that it’s the work of the devil. When they talk about AI, the amount of data you put in front of them is not going to influence their decision one bit because it’s not a logical choice. It isn’t that they evaluated all the evidence and they’ve come to the conclusion.

The reason they don’t believe AI is a good thing is because it doesn’t feel like a good thing to them, first and foremost. And that might be because they’re terrified. They’re scared that AI is going to take their job. They’re scared that AI might take over the world. They’ve watched “Terminator 2” on repeat and they are genuinely looking at the future going, “We are in big trouble here.”

And so from that perspective, their feelings are the problem there. They are feeling this way about AI and, therefore, all the information or logic we give them is not going to change their feelings. Second of all, they have more than likely seen themselves as one of the defenders of humanity.

And I’m using a bit of hyperbole there. Obviously, it’s not exactly articulated like that by them, but they will see themselves as, “Look, I’m a human, I value human things, and we cannot let this artificial intelligence to overcome and take us and kick us out of our jobs. This is wrong. This is fueled by the billionaire class or whatever the narrative they are.”

And, by the way, I’m not saying that any of this is wrong. I’m just saying this is more than likely what a lot of people may well be thinking in terms of their identity. And so, as a result of that, all the information you give them, you’re already fighting a losing battle. You’re not actually arguing about the same thing. Because they have one reality in their world and they have their naive realism. You’ve a different reality in the world. You’ve your own naive realism.

And so what that means is that nothing that you say is going to penetrate their belief because anything you say feels wrong and doesn’t fit in with who they are. And so if you’re to have a shot at talking to them, the first step is to try to understand, “How do they feel about it?” and to be able to go, “I understand why AI is terrifying because of this, right, because of this.” And you let them know that, “I connect with exactly what you’re feeling right now.”

The second thing we do is, once we’ve demonstrated, “I get you, I understand the feeling,” is you go, “Here’s what I’m feeling as well.” And then you give stories, which are obviously one of the best ways to be able to… like the Trojan horse of messages. You use the stories to create the emotion of the kinds of reasons why you’re excited about some of the elements of AI. But, again, you keep bringing it back to, “But, of course, we have to be careful, we have to be mindful, we have to figure this out.”

And then when you talk about it from the identity perspective, you paint a picture, whereby, the way you see it is, “Yeah, I know that AI could take over my job.” Let’s say I’m a coder, right, “I went to university, I’m a master coder, I’m brilliant at doing this, and all of a sudden now you’re telling me that AI can code better than I can. What does that make me? I’ve lost my identity.”

And so if I’m trying to convince my friend that feels this way, I can share my vulnerability about my thoughts about it, but then I, again, tell them a different story. And the story that I would use for that would be, “Who could I be if I was able to be masterful at using AI?”

In other words, “If I adjusted so that I saw AI as an incredible tool that allows me to do the things that I can do to the best of my ability. And also because of my skills in coding, I have an an edge that nobody else has, or very few other people have, in terms of how I can use AI better than anyone else out there.”

And when I start to paint a picture of a desired potential identity for them to have, it, at least, gives me a shot at helping them to change their mind in that context. Because, again, they’re not making up their mind based on evidence. People don’t do that.

Instead, what they’re doing in that context is they’re holding on to their identity. So our goal is to be able to expand their identity so they’ve got more choices available to them. Just on this particular point, I’ll give you one sort of side example if that’s okay.

Years ago, I worked with a coach and it was at a coaching seminar. I was helping people to change habits. And this lady came up and she was a smoker. And she said, “Look, Owen, I know all the techniques. I know how to stop, but I will never stop.” And I said, “Why?” And she goes, “Because I’m just a smoker.”

And so I said to her, “How many cigarettes do you smoke a day?” She said, “About 20.” I said, “How long does it take you?” She said, “About three or four minutes.” I said, “So you spend about 80 minutes of your day smoking.” She said, “Yes.” I said, “How much time then do you spend not smoking?” She said, “About,” whatever, “22 hours and 40 minutes.” I said, “If you had two jobs, one of them you did for 22 hours and 40 minutes, and the other you did for 80 minutes a day, which one would you describe yourself of?”

And she said, “Well, the one I did 22 hours and 40 minutes.” I said, “So that would make you a non-smoker who smokes for 80 minutes a day.” And at that moment she sat back and she goes, “I never thought about it like that before.” But that opened up everything.

I saw her six years later at another conference. She came up to me and she said, since that day, she hadn’t touched a cigarette. And again, she had all the tools. But what made the difference for her in that context was opening her identity and realizing it doesn’t have to be this way.

We limit ourselves so much what’s possible at your job. One of the most important things, for example, this podcast does for so many people is it isn’t just about the skills that you give them, about presence or communication or relationship or productivity. It’s also the fact that they know, by listening to it, they hear the stories, the examples.

It opens up the possibilities and they go, “You know what? I think I could be more awesome at my job. I think I could communicate better.” You know, it’s the idea of this growth mindset that, “I think it is possible for me to be better.” And having your identity expanded like that gives you a real shot to be able to actually improve.

Pete Mockaitis
That’s really cool. And it makes sense. It’s just about like the logical stuff. which you know there’s a lot of and, in a way, it’s almost straightforward in terms of like facts, data, supporting evidence, you know. there’s that.

Owen Fitzpatrick
It’s table stakes. Yeah.

Pete Mockaitis

There’s that. Okay. So, you also make the point that certainty can be manufactured. How does that happen? And what have we got to be on the lookout for?

Owen Fitzpatrick
So I’ll answer the question by, first of all, saying, “Why does it happen?” and then, “How does it happen?” So why does it happen is because we want to feel certain. We have a desire. So our brains are basically prediction machines. And our brains look around the world, it’s trying to make the best possible predictions to keep us alive.

So our brains are optimized for safety more than anything. They want to keep us safe. And that’s why we have a negativity bias, why we’ll be more likely to overthink on the negative things than the positives as a natural tendency.

But we also have a desire for stability. Our brains like things simple and stable. They like to use as little energy as possible. Our brain, typically, uses 20% to 25% of the calories we take in, even though it only represents 2% of our body mass. So it’s constantly using shortcuts.

Now, with those shortcuts comes not just biases or whatever, you know, cognitive biases that are occurring, like confirmation bias, but also comes this desire to make everything certain and clear, “I love to jump to conclusions because once I have a conclusion, I can rest. I know the way it is.” And the problem is we don’t like the level of uncertainty.

In a world of uncertainty, which is this world is constantly becoming more and more, I suppose challenging our levels of certainty, more unclear, more uncertain. In a world like this, our brains need certainty more than ever. Therefore, people are jumping to conclusions more than they ever have.

So that’s why, in terms of how we manufacture certainty, by, first of all, demonstrating the certainty we want. So whenever you demonstrate a sense of certainty in something, people are craving that. And that’s why, oftentimes, in uncertain times, they will crave a strong leader with a definite point of view and a sense of certainty. It doesn’t make it right, it just means that that tends to be what people gravitate towards whenever there’s a lot of chaos moving around.

We love clear instructions. But also, once you have the person with the level of certainty, you want a clear, simple message. You want to make it as easy as possible for the person to buy into. And then you want to make sure that they’re on the right side of it.

So the reason conspiracy theories work, for example, is largely because the conspiracy theory makes me feel smarter than everybody else and it fulfills that for me. I know, like, “Pete, you know, he doesn’t realize this is actually the way the world works. The world is flat, it’s a conspiracy. And they don’t, all these smart people don’t know it.”

So it makes me feel smart. It makes me feel like the hero of the story. And the people in the story, they’re the victims. All these being villainized by the powers that be that are convincing you that the world is round.

And I think once we understand the mechanisms of this, we have to start to make it, especially in the business world, we have to start to make a better effort at being better specifically with the way in which we take on information.

And so there’s a number of techniques you can use to ensure that you’re not jumping to conclusions as quickly and you’re not falling for this sort of temptation of certainty that, again, the powers that be know only too well will give you exactly what it is that you want.

Pete Mockaitis
The temptation of certainty. Owen, you got a way with words. Yeah, we do want it. And I think it’s funny, sometimes, we’ll pay a lot of money to get it when, honestly, many things are just unknowable.

And so I think that’s a dangerous risk factor, and I think I found that on both sides of the coin as a client and as in a client service business. We help launch people’s podcasts and produce their episodes. They’re like, “So what’s the answer to get a huge audience?” It’s like, “Well, I mean, you can make something great that people love and value and it’s distinctive from other things.”

It’s like, “Okay, so then how long should the episode be?” It’s like, “I mean, as long as it needs to be, about two, four…” and it’s very unsatisfying in terms of the desire for certainty, it’s like, “You’re supposed to have all the answers.”

It’s like, “We have many answers but other things are unknowable. And, hey, man, Disney and Netflix don’t know how to crank out hit shows. They do their best and have plenty of flubs and foibles and cancellations after one season, so that’s just sort of how it is.”

The future is unknowable and yet we crave it. So give us some pro tips on how we can be wise and inoculated against the temptation of certainty to our peril.

Owen Fitzpatrick
I think the first step is to recognize when someone is trying to influence or manipulate us in terms of, let’s say, the way they communicate. There’s a fascinating study that was done by an ecologist, Marten Scheffer, and his colleagues. They did this in 2021.

And what they did was they analyzed millions of pages or millions of books, actually, that were written between 1850, and some newspapers as well, between 1850 and 2019. And they looked at rational language and emotional language.

And they found between 1850 and 1980, words like judgment, conclusion, and rational type of words was on the increase and was continuously increasing until the 1980s. Around about the 1980s or so, it changed and emotional language started to take over and more and more emotional language was used up to 2007 when it just went even more, like it accelerated even faster than ever, right?

Now, when you look at that data and you look at the study that was done, and I presented this on one of my Instagram reels a few weeks ago and it did very well. But the response in the comments, there’s thousands of comments, and the comments were all about, “This is why. Let me tell you why. It’s because of this, it’s because of that, it’s because of this, these people.”

And they were demonstrating the very phenomenon because all of the descriptions they were using were full of all of this emotional language. And so when we’re in a situation where we’re reading or consuming information, and this isn’t just in the news, this is also in the business world.

If you’ve got a colleague that uses a lot of hyperbole, uses a lot of emotional jargon, recognize it and understand it. And it doesn’t mean that they’re wrong, it just means using that particular term is influencing you in a particular way.

And the flip side is if you want to be more impactful in communication, what are the choice of words that you can use that would influence people in a more impactful way? How do you generate more emotion or more feeling through the words or through the language that you use and recognizing the power of emotion as an influence tool?

And then the other important technique I would have would be around our own thinking is that instead of looking at beliefs as being, “I believe this,” or, “I don’t,” start to see it on a sort of a continuum. There’s a great book called Thinking in Bets by Annie Duke about behavioral economics. It’s a wonderful book.

She talks about, if you are betting on your belief, how much money would you put that that belief is true? And as soon as people put money down, all of a sudden, they’re not quite as sure as they were beforehand.

And so I like the idea of asking the question, you know, “On a scale of zero to a hundred, how sure are you of this particular belief?” And there’s going to be certain things like, you know, “I believe I love my family.” Okay, that’s 100%. Great. But you’re not going to be challenging that anyway.

But for all of the other beliefs, especially in the business world, you start to evaluate and you go, “Okay, I’m 90.” And then you look at the evidence and you ask, “Whatever is going on, does that increase my percentage? Does it decrease?”

But the mere fact that you have it as a percentage, “I am 80% certain,” and we start to use that in the vocabulary, “I’m 80% certain that this is true. Or from my available evidence, I believe this with 80% certainty.”

The more we start to talk like this and think like this, the more we build flexibility into our beliefs, which means we’re less likely to fall into a trap where we have to defend with this level of certainty. Because as soon as you start to see it as, “My certainty can move,” now, all of a sudden, it’s not a case of a binary, “I believe,” versus “I don’t.” Now it’s, “Well, I have certain evidence that suggests this.”

And this is also based on something, I think, 300 years old, a guy called Thomas Bayes had what we call Bayesian reasoning, which is you walk in there with a prior, like a belief I have currently today. And then if information comes along or evidence comes along that challenges it, “Well, now I’m going to adjust it.”

And I think there’s a beautiful freedom we have when we stop playing the game of certainty versus, you know, chaos. We don’t always have to walk around certain about everything. We can focus on what we can control in the moment, but we can accept, “Look, this is how I’m feeling right now.” But a belief is an idea we feel certain about.

And so because the word feel is there, changing that feeling means not seeing it as this thing that’s stuck or this belief that it’s constructed or created by facts or logic, which often logic is the one that arrives last and takes all the credit, right? It’s just what our brains are good at using in order to be able to justify whatever it is that we believe.

And that’s also why it makes sense comes at the end, because you can find logic. I mean, there’s Flat Earthers believing in the flat earth. There’s people that believe all sorts of stuff. And when you listen to them talk, they sound convincing when they start to use all of their logical reasoning skills, but that doesn’t mean they’re right.

Pete Mockaitis
Well, it’s funny, when I watched the Flat Earth documentary, and maybe I’m just so suggestible, but I was like, “You know, they’re making some pretty good points.” And then I was like, “How do I really, really know the Earth is round?” But then some of the very claims they made about flights never going in a certain direction, I was like…

Owen Fitzpatrick
Debunk it, yeah.

Pete Mockaitis
Well, “No, I see the flights going in that direction you say they never go right now. What? Okay.”

Owen Fitzpatrick

Yeah. And, again, these things are, it’s easy for us to see, but again, to your point, they can sound so compelling and convincing. And that’s why I say, you know, there’s an arrogance, oftentimes, we’ll have where we think, “Oh, my goodness, I can’t believe they fall for this.” We’re falling for stuff all the time. We’ve all got our inner propaganda going on.

And again, this work didn’t come out of me going, “Oh, my goodness, I’ve figured out the way people are and lucky I don’t have that.” I have to challenge my inner propaganda every single day. I’ve got beliefs that change regularly because I’m constantly aware that just because I feel it’s true doesn’t necessarily make it true.

And, again, I’m not trying to lull us into a sense of epistemological uncertainty or subjectivity where it’s like, “Well, it depends on what you mean, and it’s everything’s up for interpretation.” It’s not. But we need to stop this, I suppose, again, the temptation that we have to be able to succumb to an easy explanation because it’s easy. Sometimes things need nuance, and to me nuance is needed more now than it ever has been in terms of human history.

Pete Mockaitis
Yeah. Well, tell us about that inner game, the inner struggle there. If we identify some beliefs that we’d prefer to not be there, or we want to adopt a belief that seems true-ish and would sure be beneficial if we claimed it and owned it and had it installed into our operating system, how do we shape, build up, adopt, positive internal beliefs, or usurp, break down negative internal beliefs?

Owen Fitzpatrick

Sure. So, first of all, we have to cultivate what I call a belief growth mindset. So, obviously, Carol Dweck talked about the growth mindset. We have the ability to improve our ability or intelligence if we put in the effort, if we take feedback, if we challenge ourselves, right?

The belief growth mindset is simply an adaptation of that where my main message is we need to be more comfortable with changing our minds. We need to be more comfortable with changing our beliefs because currently we’re not.

Because if I change my mind, if I don’t buy in fully to this thing, people can catch me out. And I think we need to start to see the fact that I have changed my mind on something as a positive, as a benefit. It shows strength of character to be able to do that.

And the belief growth mindset is comfortably recognizing that you can update your priors as Bayesian theorists would say, you can update your beliefs, you can change your mind. Once we acknowledge that, once we sort of recognize that, then the next step is to be able to do what I call a belief audit.

And the belief audit has four steps. The first one is to identify what belief we have. Now, this is trickier than it sounds because, often, we will say, “Well, that’s not a belief, that’s a truth.” And so the reality is we don’t often distinguish between the two.

But the way in which you know it’s a belief is pretty much everything is a belief, and it’s only true if you’ve objectively witnessed it time and time again, and you can make accurate predictions 100% of the time. So we know gravity, for example, exists. That’s an example of an objective truth or a fact. Most other things are beliefs. And that doesn’t make them wrong. It just means they’re beliefs.

If it’s a belief that’s holding you back or causing you problems, that’s the one that we’re selecting. So if I believe that I’m useless at talking on camera or I’m no good in an interview and I have an interview coming up with Pete, that belief is not going to serve me well.

Now, what most people do then is they will go into the whole challenging for evidence, they’ll go, “How do you know you’re useless? Have you ever tried this before? What if you’re not useless? Are you useless every single time?” So these are all great questions that we would use in terms of a therapeutic setting to work on building and challenging the beliefs.

I go in a different direction because I think the big problem we have is that we’re looking at the belief as if it’s a truth that the person will change their mind based on evidence. And if it feels right to them or if they’re open to it or their identity is moving or changing as a result of a therapeutic endeavor, then that will help. But in most cases, that’s not the situation.

So in the moment, it’s not about whether it’s true, it’s about whether it’s useful, right? I can find evidence to prove I’m useless in lots of areas, but I can also find evidence of the opposite.

And so when I can find any evidence I like and I can make it fit like a Flat Earther, I can make it fit my argument. Then in this context, what I need to do is stop for a second and go, “Since I can pretty much prove anything, the question isn’t, ‘Is it true?’ The question, ‘Is it useful?’”

And so the first question is, “What is the belief that I’m holding?” And then let’s say I believe, “I’m not good enough as a speaker,” or let’s say, in terms of presentations, “I’m just not good with people, and that’s why I’ll never succeed in my job.” And then you go to the second question, which is, “What are you trying to achieve by believing this? Like, what is your goal in believing this?”

And, automatically, it’s like, “Well, I suppose it gives me a sense of certainty that this is who I am and it protects me from rejection and it protects me from trying and it protects me from putting myself out there.” Then you go, “How is that working for you? Like, is it successful?” “Well, it’s doing that, but it’s sabotaging my career and I’m not getting anywhere as a result of it. Like, it’s destroying my chances to be able to thrive in my career. And it means I’m missing out on so many opportunities.”

“Okay, so what’s a better belief that would help you, that would still protect you, but would help you to be able to get better and to do better?” “Well, I suppose if I believe that I could become really good at this, and even when I make mistakes or I don’t do a great job, that doesn’t mean I’m no good with people. It just means that I haven’t yet learned the skills and every negative experience I have could serve to be feedback to help me to become better and better and better, so I do become great eventually.”

Taleb talks about the concept of anti-fragility, things that gain from disorder. I like the idea of an anti-fragile identity, which is, instead of seeing yourself as how you want to be, you see yourself as the kind of person that, whatever happens to you also happens for you.

Whatever challenges you go through, whatever adversity, whatever uncertainty, whatever complexity, whatever mistakes you make, all of that can be transfused into lessons, learnings, feedback that helps you to get better next time.

And so, therefore, my belief about myself is, “I’m constantly updating my beliefs. I’m constantly getting better. And every time I make a mistake, it can just teach me a valuable lesson. But because I have that belief, nothing can get me down because whatever happens to me, again, can happen for me.”

And the more we start to see that as a potential new belief, that becomes a lot more useful than the old-school belief, which is, “You know, I’m useless with people,” which is just a narrative we’ve been spinning for years, just because we had two or three examples of it and it also is convenient. It means we don’t have to try. It means we can hide away from the world.

Pete Mockaitis
Well, so that’s a nice process there. It’s like, “Hey, let’s shift the focus dot from ‘Is it true?’ to ‘Is it useful?’ And then we kind of think through the implications of the different beliefs and where they go.”

I’m curious with regard to the ‘feels right’ and ‘fits in’ perspectives of that, I suppose, at the stage of what would be a more useful belief, there’s many to choose from. And so, perhaps, those that’ll be the most resonant will be the ones that best feel right and fit in. Can you speak to that?

Owen Fitzpatrick
Yeah, so if we take the same example, and we look at the ‘feels right’ and ‘fits in.’ If I go, “I’m great with people and everybody loves me,” well, that’s a nice belief, but, ultimately, when it comes face to face with reality, you’re probably going to notice it gets knocked down.

Because if you haven’t been great with people or if you haven’t spent much time with people, you probably haven’t cultivated the skills yet. So just believing in something positive is not necessarily going to hold mustard in that context. It’s not going to keep you safe because you’re going to get rejected and you’re going to have negative experiences.

And that’s the thing about just blind positive thinking is you always have to deal with reality eventually. And so my way of thinking is something that’s useful is something that is great whenever things are going well. But even when things aren’t going well, it’s all part of the story.

And that’s why I look to make, because in order for something to feel right, the person has to go, “Yes, I can get behind this. This feels right.” And whenever they have a negative experience, it fits nicely into that story because, again, the belief is a story.

So if something goes wrong, “Well, I knew that this might happen, and all it means is this. I knew that this might occur, and all it means is this.” So it maintains this feeling of rightness. So people are more open to it because it’s something more plausible, but also, when it’s tested, it works.

And then in terms of identity, again, if you see yourself as the kind of person that constantly improves and gets better, well, it doesn’t really matter what happens because it’s not like, again, the problem or the mistake we might make is we go, “I’m an amazing communicator and people always listen to me, and that’s who I am as an identity.”

But the challenge is that when people don’t listen to you, then that again creates a cognitive dissonance, a tension in your mind, because now, all of a sudden, “I believe that I’m this person, but yet reality is saying I’m not. Maybe I’m wrong.”

And what I believe is much more useful is to go create a version of yourself where whatever happens, it serves to make you better.

And that’s something I think all of our identities can get behind because, “I’m not pretending something’s true when it’s not.” I’m simply saying when you start to look at the negatives as the potential lessons or learnings that can help you to thrive in the future, that’s way easier to get behind and your brain is a lot less likely to push back on that because, well, what’s it pushing back on, right? There’s no real way to prove it wrong.

And I think that’s the problem. The flip side is when people say, “I’m not good enough,” there’s no real way to prove it wrong because you’re not even telling me what you’re not good enough to do. Some people go, “I’m not good enough.” “Good enough at what?” “Well, at work.” “In what way?” “Well, in terms of my performance.” “What do you mean by your performance?” “Well, well…”

Like, the more we start to knuckle down, good enough is just one of those empty statements that’s very hard to disprove because it just feels bad, but it doesn’t necessarily mean anything. And as a result of that, every time you’re in a bad state, it feels right to you, it goes, “Yeah, you know why this is? It’s because I’m useless, because I’m not good enough, right?” and that becomes part of your identity. And, therefore, you filter the world through it.

When you see yourself as constantly a work in progress, it changes the game because I think the reason people think of it in terms of, “I’m not good enough” is because they see this static identity. It’s like, “Do I have what it takes?” Well, you won’t know until you give what it takes. But that could be a long process.

But this speed that we have to get a sense of certainty as to whether or not I am this person, this isn’t the X factor. Life isn’t like that. You aren’t like, “I’m going to get the buzzer or I’m not.” This is real life. And real life means complexity and confusion and getting rejected when you should have been accepted, and getting accepted when you should have been rejected, and people not as good as you and doing better than you.

Like, this is life and we have to navigate this uncertain world the best we can. And to me, that means taking charge of the stories that we sell to ourselves.

Pete Mockaitis
I think that’s very handy in terms of there are many beliefs that are useful or unuseful to make sense of the reality in front of us and our experience of it and we really do get to choose what we’re going to grab and they’re going to be way stickier if it feels right, fits in, and makes sense.

Owen Fitzpatrick
Exactly. And I think we have to recognize we do have the ability to do that but, first, we have to acknowledge just because we believe it, it’s not necessarily true. And I think that’s the most important of all.

And the reason I call it the inner propaganda, and I talk about what I call the inner dictator, and I know there’s lots of terms, there’s like inner critic and there’s the different saboteurs, and I think all of that is great.

The reason I call it the inner dictator is because whenever I was depressed and whenever I struggle with my mental health, it didn’t feel like it was a negative thought. It wasn’t like a voice telling me negative and then I would push back with positive and we’d have a nice little debate. It felt like the truth. It felt like the reality. And so the dictator was organizing my attention and convincing me, “This is the way it is. There is no other reality. This is a fact,” and it’s me experiencing that.

And when I went to North Korea and I walked around there and learned what it was like to be inside a regime, completely blatant propaganda everywhere, I recognized what was going on inside my head because I was like, “The same thing that I’m doing inside my head is what’s happening out here. I’m being convinced by this voice that everything is wrong.” My inner state media showing me, only what maintains this negative feeling I feel.

And recognizing that and understanding this is propaganda, that was the saving piece. Because now I knew, whenever I was in this dark mode and I believed that this is what needed to happen, I’ve now learned that whenever I’m in that mode now, I’m recognizing I’m going, “I’m not in a good place to deal with this.”

Like, a few weeks ago, I had a big sort of setback. And immediately, my brain was like, “Why did you do this? This is the worse.” Like, it was just telling me all these things. But because of the work that I’ve done, I knew, “Okay, this is propaganda.” And it didn’t mean that it didn’t still hurt, but it meant I knew I was not in a place then and there to make any decisions, right?

Whatever I would decide there was going to be dictated to by this absolute convincing vibe that I had inside my head that was like, “Owen, you are wrong or you are bad or the future is hopeless.” Knowing that, as soon as you spot the propaganda, and you recognize you’re experiencing it, that’s the freedom.

When I realized that, it stopped me from making stupid decisions in those states, but also gave me a distinction that I needed, which is just because you believe it doesn’t make it so. And in order for me to be able to make smarter decisions, to be able to perform better, to be able to be happier, I need to recognize when the propaganda is trying to sabotage myself and my life.

It’s like a double agent. It pretends it’s always working for you and it does amazing things. But it also sells you a reality that you don’t always have to buy.

Pete Mockaitis
And I’m intrigued. So Kim Jong Un, North Korea, so we know what he’s trying to achieve via the propaganda. What’s our brain up to when it gives us this nonsense propaganda?

Owen Fitzpatrick
It’s up to those two things. It’s up to feeling safe and it’s up to feeling certain, right? It wants to keep things stable and it wants to make sure it has nice, easy ways of seeing the world. And whenever we feel bad, we don’t always attribute that bad feeling to what it belongs.

So you could have a problem or crisis in one area of your life and then you take it out in another area. So you’re struggling with your job and you take it out on your partner, and then you start to create problems in your relationship, or vice versa. You have problem in your relationships, you start to take it out in terms of your job.

So we aren’t always aware as to why something feels wrong in the moment. But our feelings aren’t categorized like that. We don’t just switch into different human beings in different parts of our life. And that also happens through time as well.

So as we grow up, we develop certain habits or certain patterns, and they affect us later on in our relationships. So you’re cheated on by one person. That doesn’t just affect you with that person or create a negative feeling. It changes the way you think about that type of person, right, a partner. And, therefore, the next partner you meet, the same feelings are dictating what your attention is putting on. So it’s harder for you to trust that person in that situation or scenario.

In the business world as well, you’ve had a boss that’s treated you really badly. The next boss that you have, almost anything that they say, you might look into or overanalyze or worry more about because your brain is focusing on what could go wrong as well as going, “Okay, what’s the story here? I need a sense of certainty. I need to know why this boss is treating me this way.”

And so we will grab onto any story that fits. And that’s the problem. We make up our minds too quickly. I believe we need to doubt ourselves more in order to believe in ourselves more.

Pete Mockaitis
So much good stuff. Owen, let’s hear in rapid fire about a few of your favorite things. Can we hear a favorite quote?

Owen Fitzpatrick
Sure. Favorite quote is actually by Rainer Maria Rilke, which is, “The purpose in life is to be defeated by greater and greater things.” And to me, it’s kind of like the epitome of this anti-fragile sort of identity. It’s like whatever hell hits me, it’s just going to help me get even better as a result.

Pete Mockaitis
And a favorite study or experiment or bit of research?

Owen Fitzpatrick
My favorite research, I mentioned earlier, Martin Schaefer, and that study. I absolutely love it. I found it fascinating. There’s also some really cool AI studies that have been coming out in the last couple of years about the impact of, I think, they had 900 people arguing against ChatGPT 4.0. And ChatGPT 4.0 was like 60% more persuasive, but it was more persuasive for two main reasons.

Number one, it knew how to pick the right kind of ethos so it knew what character to pretend itself to be. So it gave itself the right qualities to make it as persuasive as possible. And, number two, it was able to analyze the actual profiles of the person they were arguing against in real time. And they were able to use their moral framing and use their language against them.

So when that was taken away from them and they’re just using logic, there was no discernible differences between the humans and the AI. So I found that was really fascinating, stuff like that.

Pete Mockaitis
And a favorite book?

Owen Fitzpatrick

There’s obviously Influence with Cialdini, there’s Think Again, which is Adam Grant. But my favorite over the last few years has been a fictional book called Address Unknown, and it’s set in the 1930s. I think it’s Kathrine, I think it’s Kessler, I think. But it’s just a fascinating book. It’s a short enough book, but it blew my mind.

Pete Mockaitis
Okay. And a favorite tool?

Owen Fitzpatrick
It’s going to seem nerdy, but whenever I have a new thing I want to learn about, what I’ll do is I’ll do deep research on Claude and ChatGPT. I’ll put the two deep researches together, then I’ll have an argument with, you know, both, get all of that, and then I’ll put it into Notebook LM and have a podcast created for it, and then I’ll listen to it on my runs.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, they quote it back to you often?

Owen Fitzpatrick
It’s the stories that we sell to ourselves become the beliefs we buy into is the thing I hear the most.

Pete Mockaitis

Yeah. And if folks want to learn more or get in touch, where would you point them?

Owen Fitzpatrick

OwenFitzpatrick.com. I’m also on LinkedIn, Instagram and whatnot. And InnerPropaganda.com is its own website, but OwenFitzpatrick.com is the best place to learn more.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Owen Fitzpatrick

Think about the beliefs that you hold and evaluate the level of the percentage of certainty, like we said, and start trying to be more flexible with your beliefs because the more flexibility you build into it, the better your thinking, the better your decision-making, the better your relationships.

Pete Mockaitis
All right. Owen, thank you.

Owen Fitzpatrick
Thank you very much, Pete. A pleasure.

1173: The Tools for Greater Mental Strength with Amy Morin

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Amy Morin shares practical tools to stay calm, confident, and resilient under pressure.

You’ll Learn

  1. How to quickly shift your mood and energy
  2. How to defuse dread and make your workday easier
  3. The simple tool to keep worry from taking over your day

About Amy

Amy Morin, LCSW is a psychotherapist, mental strength trainer, internationally bestselling author, and the award-winning host of the Mentally Stronger With Therapist Amy Morin podcast. Her books on mental strength, including 13 Things Mentally Strong People Don’t Do, have sold more than 1 million copies and been translated into more than 50 languages. 

She’s practiced therapy for over 20 years, and she’s a sought-after speaker whose TEDx talk, “The Secret of Becoming Mentally Strong,” is one of the most viewed talks of all time with more than 25 million views. Her new book is The Mental Strength Playbook: 50 Tools to Cope with Stress, Thrive Under Pressure, and Gain a Competitive Edge in the Workplace. Amy lives on a sailboat in the Florida Keys.

Resources Mentioned

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Amy Morin Interview Transcript

Pete Mockaitis
Amy, welcome back!

Amy Morin
Thank you so much for having me, Pete.

Pete Mockaitis
Well, I’m excited to get mentally strong with you here today. You’ve got 50 whole tools for us at The Mental Strength Playbook. We’re probably not going to talk about all 50, I’m guessing. But give us the big picture in terms of a big discovery that you had when putting this all together.

Amy Morin
Well, you know, I’ve been writing books about mental strength for years, but most of them are about what not to do. And the biggest thing I realized was the skills and tools that work at home don’t always work in the office.

I can’t put off something that I’m anxious about at work. If I want to keep my job, I might have to figure out how to work through my anxiety, or if I’m bored, I can’t just be like, “I know, I’m going to wait till that report is feeling a little more fun.” But we can do those things at home.

So I wanted to write a book that was about what do you do when you’re sitting at your desk at 2:00 p.m. and you’re struggling with something, and the tools and skills that you might use at your house aren’t available to you.

And also when you’re struggling maybe with something in your personal life, how do you keep showing up at work? For me it was when my mother died, my husband died, like my 20s were like a bad country song. Everything that could have gone wrong did, and I was a therapist and I had to keep going to work.

And there was no playbook back then for, “How do you keep showing up when your own life is in shambles and how do you get through the day?” And one of the big pieces of this was like, if you’re going through grief or you’re going through stress or a hard time, you don’t want to push it down.

We know that suppressing things tends to make it pop up even worse. But at the same time, you probably can’t cry in the middle of a business meeting. You have to figure out, “How do I put it on the shelf and save it until later?”

And that’s really what I wanted this book to be about is, “How do you get through tough times, difficult emotions, maybe just temporary anxiety, maybe get anxiety from sales calls? But what are some tricks you can have up your sleeve so that you can still think, feel, and do your best, despite whatever your boss throws your way?”

Pete Mockaitis
Well, that’s super handy, and, yes, I want to talk through a few of those. For starters, though, could you share with us a cool story about someone who made use of some of these tools and saw some great results?

Amy Morin
Well, I will share my own story because, I will say, I used all 50 of these strategies in my and they’re what has gotten me through some of my toughest times. But when I first wrote my first book, I was a social worker in rural Maine.

I wrote an article that went viral, got invited to get on a big stage and I accepted without even really knowing what I was walking into. It was like this huge conference where pretty much everybody else on the stage was a household name.

So the day I got there, I’m watching Gary Vee up on this giant stage, and I’m thinking, “Oh, good, and I, like, have to give a presentation tomorrow. I literally have no idea what I’m doing.” So I had, like, 24 hours, and I thought, “What do I do? Do I go cram my notes? Do I call in sick tomorrow? How am I going to get through this?” because I knew I just really didn’t have, like, the skills and expertise to be there.

But I decided my best strategy at that moment was to act as if. I’m going to act as if I feel confident. So I watched other people that day to figure out like, “What do you do? Where do you step on stage? What do you do when you come out? How do you stand there? How do you look at the audience when you have this massive audience in front of you?”

And that’s what I spent the evening doing is saying, “If I stepped out on stage feeling completely confident, what would that look like, as opposed to the sheer terror that I knew that I was actually going to feel when I stepped out there?” But got it all down, okay, “If I were really confident, I’d step out there like this, I’d hold my head like this, I’d look at the audience this way.”

And I knew if I just did those things, then somehow my brain would be like, “Oh, I don’t know, maybe we are confident.” And I could at least get through it that day. And it worked. I felt like, “Okay, it’s not quite the same as like fake it till you make it, where people think you’re just going to get out there and act like somebody you’re not.”

That wasn’t my goal, but it was like, “How do I step into this as the most confident version of myself, even though I don’t feel confident?” And that strategy got me through it that day and, fortunately, they invited me back to speak and I still get to speak now, but I feel much better about it because I’ve had a lot more practice.

But sometimes, that’s the best strategy you can have is when you get on a sales call and you’re nervous or you’re filled with self-doubt, just ask yourself, “If I felt completely confident, what would I look like and how would I pull it off?” And then try to step into that persona even when you don’t feel it.

Pete Mockaitis
And so, what’s on the other side of those questions? Like, what would it look like in terms of, are you talking about, specifically, how you’re holding your body, how you’re talking to yourself? What are some of the bullet points that come as the answers to that question?

Amy Morin
So if I had stepped out there and allowed myself to just act like I felt, which would have been terrified, scared that I was going to bomb, worried that I was going to stumble over my words, I probably would have done all of those things, right? And it becomes a self-fulfilling prophecy.

So when I watched the other speakers, I was like, “All right, they stepped out into the middle of that stage like they own the place. So how do I do that?” Or, when I saw, like, how they made eye contact and interacted with the audience, like, “Okay, how do I do that to make sure that when I get up there, I literally make sure that I’m standing up straight, I’m making eye contact, I’m trying to take up space while I’m up there?”

As opposed to what I felt like, which would have been like stand in the very back corner of the stage, speak as fast as you can to get out of there and try to exit before something horrible happens.

Pete Mockaitis
Yeah, okay. And then I’m curious about some of the other acts as if that have been transformational for you.

Amy Morin
Well, you know, as a therapist, it’s a play that I’ve run with lots of clients over the years. So, for example, I had a woman who said, “I need you to give me some confidence. I really want to go back to college, but I’m not sure I can do it later in life. I wasn’t the best student before, and now I’ve taken all these years off. How do I make sure that I feel like I’m confident?”

Well, the answer was, “Let’s act as if you feel confident now. Like, call the college, sign up for a class, and it’s really about the experience so that you can finally feel confident, but you have to take the action first.”

“So what would happen if you felt confident in yourself, what might that first phone call look like when you call the school? You might be asking for information, you might be really clear on, ‘This is what I’d like to do. How do I sign up?’ as opposed to giving them your whole spiel of, ‘I don’t know if I can get through school. I’m not really sure I’m meant to be there.’ If you do all of that, you’re less likely to get what you want.”

Pete Mockaitis
Certainly. All right. Well, let’s maybe zoom out and talk about mental strength, generally. First, what is it and is it learnable, build-able, doable for all of us, as opposed to like a trait like, “Oh, they’ve just got it”?

Amy Morin
Right. So, yeah, mental strength has got three parts to it: the way you think, the way you feel, and the way you behave. And the thinking part is your brain lies to you a lot. It will tell you that you can’t do something. It will overestimate how bad something is going to be, underestimates your ability to cope with it, and it will try to keep you safe.

So it will talk you out of doing anything where you might embarrass yourself or where things might not turn out well. So part of being mentally strong is knowing you don’t have to believe everything you think, and you can be in charge of talking back to the thoughts that aren’t helpful.

And then the other part is your feelings, and again knowing that whatever you feel is okay, but there’s times when your feelings don’t serve you well. If I’m incredibly sad, the last thing I want to do is ask for a raise, because research shows, if I try to negotiate when I’m sad, I’ll take a pretty bad deal and I won’t offer a counteroffer or anything because I’ll be like, “Ugh, my self-esteem can’t handle it.”

So just knowing, “How do I feel today? How might that affect my decisions? And what can I do about it? Maybe I woke up sad, but I don’t have to stay sad. I could choose to do something to boost my mood.” And then the third part is about the action that we take. It’s one thing to say, “Okay, I think positive,” but what are you going to do about it?

And at work, we don’t get paid for thinking positively. Most people get paid for what you produce or what you do. So how do you get through a day when you just don’t feel like doing anything? Or how do you take the positive action when it’s scary?

And I do believe everybody has the ability to build mental strength. Just like you could choose to go to the gym and build bigger biceps, you can certainly choose to build your mental muscle. It’s all about the little choices that you make every single day. And we always have opportunities to build strength when we want to. And I think no matter how strong people are, there’s always room for improvement.

Pete Mockaitis
Okay. Well, so how you think, how you feel, and what you do, those three components. What’s intriguing about how you feel is it seems like, also maybe it’s just my own experience, the amount of influence/control I have over how I feel seems to be quite variable.

In that some days, it’s like, “Oh, I’m not motivated. Well, I’ll just do this, and now I’m motivated. That was easy.” And other days, it’s just like, “I’m not motivated.” And I do the things like I remain unmotivated.

And so help us with that. If we’re mentally strong in the dimension of how we feel, just what’s possible for humanity with regard to how much influence we could wield over our feelings?

Amy Morin
Yeah, so I think the first question is to ask, “Is what I’m feeling right now helpful or hurtful?” Or some people say, “Is it a friend or an enemy?” Because we talk so much about emotions as if they’re positive or negative, people will be like, “Well, anger is a negative emotion.” But it’s not.

Like, anger can really help you. Like, it gives you the courage sometimes to speak up for yourself or somebody else. Or, people might think sadness is a negative emotion, but sadness helps you honor something that you’ve lost. So you don’t want to get rid of it.

But again, at the same time, if you’re about to walk into your boss’s office, or you’re about to lead a team meeting and you’re so sad that you have no energy, like, by all means, it’s important to pull yourself out of it so you can do your best.

And we have choices of how we respond to our feelings. Sometimes it makes sense to just sit in them. If I’m sitting on my couch at home on a Friday night and I’m sad, maybe I just allow myself to be sad. But if I’m about to walk into my boss’s office and ask an important question, maybe I need to boost my mood.

And there’s two ways that we can do that. It’s about the way you think or about the actions that you take. So if I’m thinking about all the sad things that have happened in my life, I’ll probably feel sad. So maybe I do something like visit my smile file.

That’s a play from the book, where you just have some like positive pictures, maybe some pictures of what you did last fall, some pictures of your kids, your latest vacation, any pictures that bring a little smile to your face can give you a boost in your mood.

So then it would be my job to know, “Hey, I’m about to lead this team meeting, feeling really low energy and sad. Let me just pull this out for a minute.” I pull out a funny photo of my dog and I start to laugh for a minute, my mood gets a little bit better. We’re not going from a zero to a 10, but maybe I go from like a 2 to at least a 4. So then I feel a little bit better before I walk into that meeting.

And then it’s about what we do as well. So I could spend my lunch break being stressed out about something, staring at my computer and not doing anything, or I could say, “You know what? I’m going to take 15 minutes to go for a walk around the block because I know being in nature and moving my body helps. So that’s what I’m going to do to try to shift my energy before I come back for the rest of the afternoon.”

And I think when we decide that, when an emotion isn’t helpful, we can either change what we think, change what we do, or sometimes a combination of both to make it so that we take a little more charge of our feelings.

And you won’t get rid of those emotions altogether. If you’re anxious about something going on at home, or you’re waiting for a call back from your doctor about some test results and you’re pretty anxious about it, you probably aren’t going to make it disappear, but you might bring it down to a level where you can say, “Okay, I can concentrate on this task right in front of me right now.”

Pete Mockaitis
Understood. Okay, well, we got 50 tools here. Can you share with us what are some faves to shift how we feel? We got the ‘act as if,’ we got the ‘smile file.’ Any other just wildly effective ones that your clients just love?

Amy Morin
So another one is to visit your ‘victory vault.’ We know that when we get rejected for something, it stings. And the problem is, suddenly, your brain will bring up all the other times that you felt that emotion. So maybe I apply for a promotion and I don’t get it.

Suddenly I’m like, “Oh, gosh, I also didn’t get picked for the basketball team in the seventh grade. Three years ago, I applied for a different job. I didn’t get that.” Like, it’ll just bring up all the rejection in your life. And before you know it, you might feel like a loser because you’re remembering every single time in your life you’ve been turned down or passed over or rejected.

So the strategy then is to have a list of some of the biggest victories you have in life. And they don’t even have to be just be professional ones. They can be the personal ones, too. Maybe you advocated for your mom at a doctor’s appointment once and got her the medication that she needed. Like, that is a huge victory in life.

And then you say, “Well, what did you learn from that? Well, I learned I could speak up when it’s important.” Great. That’s a wonderful victory to put in your victory vault list. Or, think of the time when maybe the odds were stacked against you.

Maybe in college, there was a test that you didn’t think you could pass, and maybe nobody else thought you could, too, but you stayed up all night cramming, and, lo and behold, you passed the class, and you learned not to give up.

Or, maybe there was a job that you went for at some point and you knew it was a long shot, but because you showed and you nailed the interview, you got the job. Like, these are all amazing things. But we don’t remember those. We tend to kind of tuck those away and forget about them.

So I think we should all have a written list. It might be a written list on a piece of paper, maybe you keep it on your phone, that you can visit when you’re feeling down, when you’re filled with self-doubt, or when you’ve been rejected, just pull out that list and read it. And there’s something really powerful about seeing this list of, “Here’s the things I’ve actually done in life.”

And it’s written in my own words, because it’s one thing when you have a friend who says, “Oh, no, you can do anything. You’ll get the next job.” This doesn’t quite sit the same as if I look at this list of things that I’ve created and reminded myself, “There’s been times when the odds were against me, or times when the chips were down, times when I really wasn’t expected to rise to the occasion, and look what I did.” Just reminding yourself of that in some of your lowest moments can give you a huge boost.

Pete Mockaitis
Okay. Well, I also want to hear, you’ve got some specific tools in the universe of dread. Walk us through some of these.

Amy Morin
So dread is one of those things, right? Like, you dread the meeting on Thursday, and it’s only Tuesday and you’re already thinking about it, and it’s already ruining your Tuesday afternoon because you’re like, “Ugh, it’s going to be terrible, horrible, and awful.”

Or, maybe you dread working with a particular coworker and you spend six hours dreading the meeting, and it’s only a 30-minute meeting. So I think we all need some dread diffusers to make sure that that emotion doesn’t take over the whole day.

Pete Mockaitis
Give us some.

Amy Morin
So sometimes we’ll take, like, the 10-minute rule. That’s one of my favorites. So let’s say I have a report I have to write and it’s really boring. And I don’t want to do it because I know it’s going to be boring. And so in my head I’m like, “Ugh, I have to write that report.” Maybe I put it off for two more days and I’m procrastinating because it just seems like it’s going to be too boring and painful to do.

Use the 10-minute rule, which means I’m going to tell myself, “I’m going to spend the next 10 minutes writing this report. If at the end of 10 minutes, I don’t feel like doing it anymore, I’ll give myself permission to quit.”

And, like, 99% of the time, once you do something for 10 minutes, you’ll be like, “Oh, I’ll keep going now,” because getting started is the hardest part. And we realize it’s not as bad as we thought it was. And we start to build some momentum. And once you start to build some momentum, it’s easy enough to keep going.

And this works with stuff outside the office, too. Maybe you’re like, “Ugh, I should work out today, but I don’t feel like it.” Just decide you’re going to do it for 10 minutes. And then if you get to 10 minutes and it’s really as bad as you expect, quit. But I don’t think you’ll find that very often. Most of the time you’ll say, “I could do it with this for another 10 minutes,” and you keep going.

Pete Mockaitis
Okay. Well, I want to hear more of them. You’ve got ‘create the mood,’ ‘behavior bingo,’ ‘curiosity quest.’ Can we hear about them?

Amy Morin
Yeah, well, I’m going to give you one of my other favorites, which is ‘text to motivation buddy.’ This one is, again, for like a task that you’re struggling to do. Maybe you’re procrastinating or you’re just staring at the blank page. You send a message to somebody that you know will hold you accountable.

So maybe you have a friend who will understand or a coworker, or maybe it’s your grandmother. It really doesn’t matter, but you just send a text message and say, “Hey, I’m working on my slide deck. Check in with me in an hour and ask me how it’s going.”

And as soon as you send that message and somebody says, “Hey, I got you,” all of a sudden, you’ve just created a deadline for yourself and some social pressure, but some positive social pressure, because you’re like, “Okay, I really want to have some progress to report back in an hour.”

You will probably get more done in that hour than maybe you did all week because, suddenly, you’re motivated to get to work. And then if the person checks in with you in an hour, you might be like, “Hey, I’m half done,” or, “I got three-quarters of the way through this. I’m going to finish it up.”

It is an amazing strategy that works a lot better than just this vague idea of, “Well, I have an accountability buddy, and we check in every Friday.” That doesn’t work. Most of us need a really short-term objective of, “I have one hour, 60 minutes. The clock is ticking.” You can get way more done in that hour than you probably expect that you can.

Pete Mockaitis
That’s really cool. And having that ticking clock, I really do think is transformational because I’ve had accountability groups and people and experiences and it’s been swell and, you know, meeting weekly or whatnot, and we had these spreadsheets of all these things we were going to do, and say, “Hey, so what happened with your sheet?” But, yeah, zooming way in on one hour amplifies that a whole lot.

Amy Morin
It does. I use this. I’ve used it when I’m writing on the days where I’m like, “Oh, gosh, I got a lot of words to write. Here we are. It’s already 11:00 a.m. and I pretty much haven’t written anything.” I swear if I text somebody, my friend who’s also a writer, and say, ‘Check in with me in an hour,’” suddenly, that next hour, I will get so much more done. It’s amazing what that does to us.

And when it’s somebody that we like to, it’s not like your boss looking over your shoulder to ask what you got done, it’s like, “Hey, I want my friend to be proud of me,” or, “I want this person to congratulate me.” So it’s a different kind of pressure and it can be a really positive way to say, “Yeah, I’m going to get some work done.”

Pete Mockaitis
Yeah, that’s cool. And what’s the ‘curiosity quest’?

Amy Morin
So that one is just really when we’re doing something boring, maybe I’m working on a spreadsheet, maybe I’ve done these spreadsheets every week and it’s just one of those things that I hate doing. We know that curiosity is the antidote to dread.

If I decide, “All right, even though I’ve done eight million of these spreadsheets before, and I don’t really learn much when I do it, but what could I learn? Maybe I just learn something about myself. Like, maybe every three minutes, I actually just pick up my phone.”

But I didn’t know that until I got curious to be like, “Well, what do I do? What am I feeling while I’m writing this spreadsheet? How do I handle that emotion? Maybe while I’m doing the spreadsheet, it’s that every 20 minutes, I get up and I take a break and I don’t come back for an hour.”

Sometimes when we get curious about, “What is it I’m doing?” that we then see these patterns that start to break out. Or, you can give yourself a challenge to get curious, too, like, “All right, if it weren’t an option to use my computer, how would I get a spreadsheet like this done?”

You don’t really have to do it on paper, but just in thinking about it, sometimes that opens up new neural pathways and, suddenly, you’re like, “Oh, you know what? I actually found a shortcut or a way that would make this better, or something I hadn’t even thought about.”

Because when we have repetitive tasks, we tend to just do them the same way today as I did yesterday and the day before that, without really looking at any other opportunities or ways to make it easier or even more fun. But if you start asking yourself some questions that help you to get curious, you might find it opens up some new strategies you hadn’t thought of before.

I think any way that we can add curiosity to our lives is going to help us to be more patient and help us to see things just a little bit different than we did before.

Pete Mockaitis
Okay. Thank you. Well, on to the action side of things, can you tell us about ‘calibrating your state’?

Amy Morin
Yeah, when we are going to do something at a certain task, knowing what state you do it best in is important, but often we have no idea. So we’re talking about our energy level. So if I’m going to lead a team meeting, I kind of want to have some energy for that.

But if I’m going to sit down and, say, edit a boring report, I probably need to be in a bit of a calmer state. Otherwise, if I have tons of energy, I’m just not going to sit still and concentrate. So this one is all about knowing, “What state do I need to be in to do something?”

So we’ll take public speaking. Some people I know like to calm themselves down. They’re backstage meditating and listening to really calming music so that they step out on stage and they feel like they can be present.

But other people, myself included, I’m going to do better if I pump myself up. If I walk out there feeling all calm and zen, one of two things is going to happen. I’m either just going to kind of mumble through my speech.

Or, if I were to get anxiety, then I’m like, “Ah, my anxiety doesn’t quite match that meditation I was just doing. This is terrible, horrible, and awful.” So I do better when I pump myself up. So I’m going to listen to more upbeat music, or I might be the person who’s moving around behind the stage. I’m not going to sit still and meditate.

But if I were to sit down and do a spreadsheet, that’s when I want to say, “Okay, how do I calm my brain and my body a bit so I can focus?” And any task we face, I think we should know like, “What’s the best energy state to be in?” You’re about to make a sales call, like, “What’s the best state? And then how do I get myself in that?”

So for some people, it’s, you know, “I do a couple laps around the office before I make an important sales call.” Or somebody else might say, “You know, I listen to some calming music before I get on a sales call, so I can just really feel like I’m present.” But you don’t know these things until you do some trial and error. But when you do, you figure out what state you perform best in for each task.

Pete Mockaitis
Well, and as you describe state, I’m hearing mostly sort of a level of energy or arousal that’s ideal. But now in my mind’s eye, I’m seeing the How We Feel app with those like 144 beautiful bubbles. It’s totally free. I recommend it, How We Feel app, so good.

So are you thinking about a state primarily in terms of just like energy level low, medium, high, or more precise in terms of, “I want to be curious. I want to be enthusiastic. I want to be thoughtful”?

Amy Morin
For this one, I’m thinking more about your energy state, and so the state of mind. So again, sometimes, clients will be like, “You know, if I do three laps around the building before I make a call, that, like, gets out a little bit of energy, but also makes sure that I’m still, the blood’s still flowing and I’m in a good state for that phone call.”

Somebody else might be like, “You know, I’m actually better off to, like, I water my plants, kind of take a few minutes to myself to get my thoughts together. And then I walk into that meeting and I feel like, ‘Okay, I can be present right now because my desk is cleaned off and I’ve taken care of a few things.’” So it’s really about, I guess, the mental state that you’re in and your energy and arousal level.

Pete Mockaitis

Okie-dokie. And what is a power phrase and how do we activate one?

Amy Morin
So a lot of us have negative thoughts before we walk into a situation. So it might be like, “Ugh, here we go again,” or, “Another performance review, it’s not going to go well.” But if you just have some short power phrase that you give yourself and you put it on repeat in your head, not only does it drown out the negative thoughts, but it can remind you, “It’s okay. Like, I’ve got this.”

And making it in the present is important. So let’s say I’m going to walk into a performance review. I don’t feel all that hopeful. I assume my boss is going to point out lots of transgressions and things that I don’t want to hear. Maybe they’re mean during performance reviews, and I’m thinking, “The last five years have gone terrible, this is going to go bad, too.”

But the more I keep dwelling on that, the worse I feel. The worse I feel, the less likely I am to walk into that performance review and objectively point out, “Here’s the value I’ve added.” So I might be better off to have a power phrase that says something like, “I’ve done amazing things for the company. I can continue to do hard things.” Some sort of a phrase that really empowers me. And I just keep repeating it in my head before I walk into the room.

And then if I’m in the room, my boss is like, “Hey, Amy, we need to talk about these 72 things you did wrong last week,” and I’m about to come out swinging in terms of, like, getting defensive or I’m going to start crying or doing something that’s not helpful in the moment, I just go back to that power phrase, repeat it to myself, remind myself like, “Hey, you’ve got this. It’s okay.” Drown out the negativity and give myself a little boost right when I need it.

Pete Mockaitis
So I’m hearing you say you’ve got this. What are some choice power phrases that have come up for a lot of people?

Amy Morin
So for some people, it’ll be like “I can be brave.” So for people who say, “Ugh, I can’t really ask my boss for a raise,” just telling themselves, “I can be brave,” repeating that over and over as you walk in the room can give them the courage to do it.

Or, for people who are on a sales call and their anxiety is going through the roof, just saying to themselves, “I have value. Things I’m going to say are helpful to them.” Maybe you repeat a phrase like that just as a reminder of, “I’m not a bother. I’m not trying to convince them to do something they don’t want to do, but I’m offering a valuable product,” can remind somebody, “Okay, stay in the present and do your best.”

Pete Mockaitis
And I imagine you want to believe the phrase, like it to be true as opposed to, “I’m a money magnet. Wealth flows to me effortlessly,” style affirmations.

Amy Morin
Yeah, you’re absolutely right. If I, like, wake up in the morning and look in the mirror and I’m like, “Oh, you’re the greatest human being on the planet,” we know from the research that doing that, like coming up with something that seems really far fetched, actually backfires.

It makes us feel worse because repeating something like that over and over feels like a lie, and then I’m like, “Ugh, I don’t really measure up. I’m not actually the best human on the planet.” So you don’t want to do that. You want to come up with something that feels more believable, something actionable and something doable that you can buy into.

Pete Mockaitis
Well, you know, it’s funny, this phrase is so believable and tame. I don’t even know if I can call it a power phrase, and yet, it has been quite powerful for me. Lately, especially when you sort of have a series of losses, you can start to think or believe, like, “Eh, why bother? What’s the point?” in terms of like, “This will just be another thing that doesn’t work out, you know?” which is not a great place to be. My power phrase was, “Sometimes things work out better than you think.”

Amy Morin
Ooh, I like that.

Pete Mockaitis
And I actually wrote down a lot of occasions, like, “Hey, remember when you bought this thing, you didn’t know, you thought maybe I’m going to return it, and you’re like, and you used it almost every day?”

Or, “Hey, remember when you emailed this guy totally out of the blue, and then that turned into, you know, hundreds of thousands of dollars of business over the course of years? So, hey, sometimes things work out better than you think. And it’s just true, and look at all that evidence.” It’s like, “All right. Well, I guess we’ll try this, too. Maybe this will be one of those things.”

And when I’m not fired up. I don’t have high hopes, and yet sometimes things work out better than you think.

Amy Morin
I like that because it’s realistic, right? And then you have the evidence that shows, “Yeah, a lot of times, things I think about aren’t necessarily going to happen or they do work out better.” And I’ve used one for a while, too, which is just like, “I can make it happen.”

And the reason is, like, if I want to complain about something, well, like, “Gee, Amy, do you want to do something about that or do you just want to complain about it?” Or, when I see a problem, like, “Ooh, boy, I don’t think I could do that.” Like, “No, I could make it happen.”

Like, there’s things I could do. Sometimes I choose not to, but just reminds me like, “No, like, there’s action you could take if you wanted to make this better. Maybe it’s not worth it, but if you do want to make it better, make it happen.”

Pete Mockaitis
I’ve been trying to run some judo, if you will, mentally, on dread, resistance, not feeling like it, kinds of things. And I was chatting with AI while watching my children’s karate class because they had a long, very long mission statement about building determination, like, “How does one build determination, Gemini?” So we’re pondering this.

We talked about the anterior mid-singular cortex as a portion of the brain. And when this is stimulated, if people tend to have a feeling, like there’s a growing storm that they’re going to rise to it. And so then I think about your David Goggins-type characters of the world who kind of sort of lean in and embrace the adversity, suffering, unpleasantness of a thing, as a benefit unto itself. Like they are being strengthened by the engaging in the very thing they can’t stand.

And so sometimes, I try to hype myself up with the power phrase in that zone, but it’s more of a power paragraph and it’s clunky. Do you have any advice or experience in this kind of a judo move of, “Yes, you hate that, and that’s why it’s great. So let’s go do it”?

Amy Morin
So there’s another play in the book about give yourself a pep talk. So, whereas, a power phrase is just going to be one sentence, sometimes you need the pep talk, right? And we know from the research that a coach’s halftime speech makes a big difference in how players do in the second half of a game.

If their pep talk is motivational and aspirational, they’re going to do much better than if the coach were to point out all of the mistakes that they made in the first half, they tend to come out and they do worse.

And so we can create our own pep talk and it’s kind of like it doesn’t have to be worthy of, say, a TED Talk, but maybe you do have a longer speech that you give yourself. And I’m not a huge fan of the ones that put you down, like, “Hey, loser, you did it again. Quit messing up,” because I don’t think in the long term that the speeches like that tend to help us.

And I think when that happens, when people say no, like, “A lot of the negativity motivates me,” sometimes it’s more of a deeper rooted self-worth issue. But for most of us, I think, “Yeah, if I just asked myself, like, what would my coach say right now? If I had the world’s best coach sitting next to me, they were to give me a motivational speech, what would they remind me of?”

And if you just give to yourself those same words, that same speech of like, “Okay, this is, you have two hours left to get this report done and you’re four pages shy of where you need to be,” are you going to do it? Like, what would this coach say to you?

And if you really do best with a coach that’s going to, like, yell and scream and motivate, like great. But some of us do better with a coach that would be a little more positive. But to know, “What kind of a coach would motivate me the most?” and then you just give yourself that speech. It can do wonders in how you’re going to perform in the next short-term period.

Pete Mockaitis
Have you seen the Chris Hemsworth video “You Need,” which is like a one-minute of him just saying, “Hey, you’re beautiful, you’ve got this, you’re amazing,” just unabashedly bringing it. It’s a treat. We’ll link it in the show notes.

Amy Morin
Okay, because I haven’t seen it, but I’ll have to check it out, too.

Pete Mockaitis
And, yeah, it’s a fun one. But, you’re right, when it’s coming from you to you, like in a reality way with your own words, it’s not silly. It’s not, you know, Disney Sports Movie magic. It’s like, “Hey, you know what, yeah, that kind of, yeah, kind of you’re making some sense here, Pete, yeah.

Amy Morin
And there’s some research, too, if you were to write it down. So let’s say I’m just going to, like, write a kind letter to myself. I could do this exercise today. So for the next time I’m feeling kind of low in life, I just write maybe a paragraph that’s all, “Okay, Amy, chips have been down before, but you’ve been able to rise to the occasion. You’ve been through hard times. It’s okay, you’ll get through this, too.”

And this paragraph, I write it down on a piece of paper, maybe I just tuck it in my purse or I put it in my pocket, put it in my desk drawer. I’m training my brain, “Hey, this way of thinking actually matters and it’s important to me. Like, the self-compassion or the kind words that I’m giving myself, those matter and they’re important to me.”

And then I’m more likely to think in a more self-compassionate and kind way. Because there’s another play in the book that’s the opposite of it, which is ‘take out the mental trash.’ So in a day when I’m like, “Ah, I am such a loser. I can never do anything right. Things are going horribly,” all of those thoughts are going to drag me down. But to tell myself, “Well, just don’t think about that,” actually doesn’t help.

But if you get it out of your head and you write it down on a piece of paper, and then you literally throw the piece of paper away, or if you’re in an open office, maybe you just cross it out with a Sharpie, and instead of crumpling it up, but you throw it away, you’re teaching your brain, “I actually don’t value this way of thinking,” and you’re less likely to continue to have those same negative and unhelpful thoughts.

Pete Mockaitis
That’s good. Well, Amy, tell us, is there any tool which is just too good to not mention?

Amy Morin
If I were to bring up one more, I would say, if you are a worrier, one of the most important things you could do to reduce your worrying is to actually schedule time to worry. And it sounds so far-fetched, but there’s research behind it that if you set aside 20 minutes a day to worry, and you actually put it in your calendar, so maybe I worry during my lunch break, 12:00 to 12:20, or maybe I worry from 7:00 to 7:20 in the evening.

And whenever I worry outside of that window, I’m going to tell myself, “It’s not time to worry about that yet. I’ll worry about that later.” And at first, your brain is going to keep pinging you about these things, “No, no, worry, worry, worry.”

But the more that it does that, that’s just more proof that this is a great play for you, “I’m going to worry about that later.” And then when your worry time comes around, you sit down, maybe you write down your worries, maybe you just sit and think. But the goal is to worry as much as you can for 20 minutes. And then you get up and you go do something else. Distract yourself to get your mind off of it.

The therapy clients I do this with will often look like the weight of the world has literally been lifted off of their shoulders within about two weeks. And they’ll say, “You know, gosh, I used to worry like 24/7. Or, even when I was working on a task, I had these worries that were always in the background, kind of nagging at my attention or pinging me all the time.”

“And now my brain trusts me, like, ‘Hey, I’m going to worry about it, I just can’t do it right now.’ And it stopped like trying to get my attention all the time, because before I was trying to push those worries down or I was entertaining them constantly, thinking if I worried enough that I’d make it go away.”

So for anybody that worries a lot, and maybe it’s about something specific, maybe you have something in your life, and maybe it’s a real problem, maybe your spouse has a health issue and you find yourself worrying about it all the time. Or maybe you just worry, in general, about everything, the economy, your kids, the family, whatever else is going on.

Either way, this strategy can work and it can work wonders. It’ll take a little while. The first couple of days you’re going to think, “This doesn’t work” but that probably means it is working. If you stick with it, you can literally contain your worrying to 15 or 20 minutes a day.

Pete Mockaitis
That’s so cool, and I’ve heard this advice before, and I’m making a connection here. I’m thinking about David Allen, a guest of the show, awesome dude, of “Getting Things Done.” He mentions that when we’ve got a lot of stuff to do, our brain keeps popping that, pinging us with that in terms of, “Oh, you got to do thing.” It’s like, “Yeah, I can’t do anything about that right now.”

And yet when you have a trusted external system where you’ve listed your projects, your next action that’s out there, it’s up to date, you trust it, and you review it regularly, there’s this tremendous peace that comes like that’s just handled.

And so, in a way, this seems like a similar phenomenon, specifically in the zone of worries. And I guess maybe “How am I going to get all my things done?” isn’t one large category of worries, if you will. So that’s intriguing.

And I’d like to know, during this scheduled worry time, because many of us have never actually proactively worried, it just sort of pops up, it’s like, “Okay, now is my worry time. I’m sitting down. All right.” What do I do when I’m proactively worrying?

Amy Morin
So for some people, they’ll have a journal, and they’ll just jot everything down, “I’m worried about the economy. I’m worried about whether I have enough money. I’m worried about my mother,” and that helps them.

Other people just want to like sit and be like, “Let me just put my head in my hands and just think.” And people that do that, it’s often about one thing. Like, maybe you’ve got an adult child with a substance abuse problem and you want to worry about it, “I can’t fix it, but let’s just worry about it for 20 minutes.”

And they might find that they worry about the same things every single evening. That’s fine. Other people say, “You know, my brain kind of drifts. Maybe I’m worried about that, but then I start to worry about money or my own health or something like that, too.” So I think you can either write it down or just sit and worry.

Occasionally, I have somebody who says that they have somebody in their life that they’ll just speak their worries to out loud, but they’ll make a deal, like, with the other person, “I don’t want you to fix it. I don’t want you to validate it. I don’t even want you to say anything. I just want you to sit there for 15 minutes, and I’m going to basically spill all my worries on you, and then we’re going to move on.” And I’ve had people that will say that works, too.

Pete Mockaitis
Cool. All right. Well, Amy, now could you share with us a favorite quote, something you find inspiring?

Amy Morin

I would say one of my favorites is probably from my women’s book is, “Be the kind of woman who fixes another woman’s crown without ever telling the world that it was crooked.”

Pete Mockaitis
Lovely. And a favorite study or experiment or bit of research?

Amy Morin
So I really like the research study that shows – it’s probably because I’m becoming middle aged myself – the research that showed that when they took people who were aging, older men, and they put them in a house together and they kind of reset time, like they rewound the clock to make all the decorations and everything to like the ‘50s, and they had them just talking, like, news stories and everything like they were back years ago, all of a sudden, their physical health improved.

People didn’t need canes. They were like tossing a football around and, like, life changed all because they no longer started treating themselves like they were older. And for some reason, I just love that study. That a lot of, I think, our aging and our thoughts about what happens to us as we age has a lot to do with our state of mind.

Pete Mockaitis
All right. And a favorite book?

Amy Morin
I just read the book Platonic and I absolutely loved it.

Pete Mockaitis
Oh, yeah. She was on the show. She’s great.

Amy Morin
Yeah, I love her.

Pete Mockaitis
And a favorite tool? We’ve been through a lot of them.

Amy Morin
Yeah, if I were to pick, say, just one more tool from the book, I’m going to say ‘go for the gold.’ You know, when you walk into a room, you can either think, “Ugh, I hope I don’t embarrass myself,” or you walk in and say, “I hope I crush this.” So if I were to pick a tool, I’d say, ‘go for the gold.’ Walk in the room and say, “I’m going to crush this.”

Pete Mockaitis
Okay. And do you have a favorite habit?

Amy Morin
So I run almost every day, but I don’t run, like, long distance. I run a timed mile as fast as I can, and then my goal is to do it even faster tomorrow.

Pete Mockaitis
That’s cool. Do you warm up first?

Amy Morin
You know, I don’t. I just go from walking outside to a dead sprint. Probably not recommended, but here we are.

Pete Mockaitis
Well, it’s so fun. Well, when it comes to exercise, I don’t know. I don’t want to, you know, shame or advise anyone on anything because, for me, it’s like, “Oh, I finally found a groove. Don’t touch it. Don’t. This is working. Don’t do a thing different. I’ve been doing exactly this because it’s working. And a lot of things have not worked.” A lot of gym memberships, not made good use of financially, etc. So do the thing.

Amy Morin
The best exercise is the one you will stick with.

Pete Mockaitis
Certainly. And is there a key nugget you share that people really dig, they retweet at conferences and such?

Amy Morin
So there’s, I guess, from my first book, I said that we make our best decisions when our emotions and our logic are in check. And that one seemed to resonate with people that, yeah, you can either reduce your emotional intensity, you can raise your logic, but to make sure that they’re in some kind of balance if you want to make a good choice.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Amy Morin
My website, which is called AmyMorinLCSW, as in Licensed Clinical Social Worker, dot com. And on it, you’ll find info on all seven of my books, my TEDx Talk, and my podcast, which is called Mentally Stronger with therapist Amy Morin.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Amy Morin
You know, I think, at the end of the day, there’s a lot of things you can’t control about your job, about what your boss did, about the economy, but the one thing you can control is if you grew mentally stronger.

So if we just asked ourselves, at the end of the day, “What did I do today to grow mentally stronger?” you’ll be able to pinpoint something that you did, and it will give you hope for tomorrow and remind you of what you do have control over.

Pete Mockaitis
All right. Amy, thank you.

Amy Morin
Ah, thanks for having me. It’s been a pleasure.

1170: How to Make Discipline Feel Easy and Achieve Your Ambitious Goals with Jia Jiang

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Jia Jiang explains his four-step framework for making discipline and success easier.

You’ll Learn

  1. The problem with hard discipline
  2. How to make your goals feel easy and enjoyable
  3. Two handy tips to defeat procrastination

About Jia

Jia Jiang is an award-winning speaker, entrepreneur, and the bestselling author of Rejection Proof. As a keynote speaker, Jiang has spoken at corporate and industry events and in front of 400,000+ live audiences. His TED talk has millions of views and is ranked in the top 1% among all TED talks. Jiang is also the owner of Rejection Therapy, which helps people overcome their fear of rejection and develop mental resilience. His work has been featured in Time, CNN, Today, Business Insider, The Guardian, Wired, and more. 

Resources Mentioned

Thank you, Sponsors!

Jia Jiang Interview Transcript

Pete Mockaitis
Jia, welcome!

Jia Jiang
Thank you for having me.

Pete Mockaitis
Well, I’m excited to be chatting. Your name has come up a few times over the years with How to be Awesome at Your Job, guests sharing transformational things they’ve read or tried. So I must start by hearing the tale of your 100 Day Rejection challenge.

Jia Jiang
Yeah, so I’ve been wanting to be an entrepreneur for all my life, but I had to delay it for a long time because I was kind of afraid of rejection. You know, I was afraid of failure, I was afraid of rejection for my family.

Eventually, I started my company at age 30. But then, as soon as I got rejected for funding, the first thought that came back to my mind was, “I’m not good at this. The guy, the potential investor, he knew much more about business than I did. So if he didn’t like my company, maybe I should change my idea or even not do this altogether.”

And that’s really a signal to me, it was like, “Man, I’m really afraid of rejection. Like, that’s a loser thinking. No people who are successful at anything can think like that, that they just wanted to quit after a rejection like that.”

So I said, “Let me overcome my fear of rejection.” Like, that’s my number one goal, overcome my fear of rejection. But I want to do it in a fun way. I’m like, “What can I have fun with rejection?”

So I started this project called 100 Days of Rejection Therapy, where, every day, I would go out and get rejected on purpose. And now I film myself doing this using my phone, and I made my first vlog. So, you know, I would go out and, like, I would ask a stranger for 100 dollars. And then the next day, I would go to ask for a burger refill after getting a burger for lunch.

Then there’s another day, I went out and I asked, I went to Costco and asked to speak on their intercom. I got a “no.” And then another day, I went to a PetSmart to ask for a haircut, to get a haircut. I asked for a German Shepherd cut, and they said no.

But I didn’t die, you know? At the beginning, I thought I was going to die. But not only I didn’t die, it was pretty fun. I had a great time, you know, and I had a good energy, you know. I was easygoing, I was making jokes. And then people started to say yes to me.

So my most famous video is, one day, I went to a Krispy Kreme Doughnuts shop and asked them to make me donuts that look like Olympic rings. There’s no way they’re going to do that, right? I’m just going to go in and make a joke.

And the donut-maker took me so seriously and, fifteen minutes later, she came up with a box of donuts that looked like Olympic rings. And she was like, “This is from me. This is my pleasure.” So she gave it to me for free.

And that video went viral. And that’s why a lot of people probably recommended my name to you, probably saw that video and saw my TED Talk later on, talking about it. So, yeah, that’s 100 Days of Rejection Therapy. It was a lot of fun.

Pete Mockaitis
Well, it’s fun and it’s viral. Can you tell me, was it transformational for you?

Jia Jiang
Yeah, on a couple of levels, first of all, at the beginning, my goal was I want to come in and just ask and I don’t know what’s going to happen, right? But then I found people started to say yes to me. And I was like, “Wow, the world is different than I thought.”

I thought the world is according to a script. You ask for hard things, people say no. You ask for easy things, people will say yes. As it turned out, when I had this mindset of, “I won’t take myself too seriously, I’m going to have fun. I’m going to just go confront these fears and with a fun attitude,” that the whole script flips.

Sometimes it’s the hard request, the audacious ones that get yes, because people are curious. But also, because of me, right? I’m very relaxed and I’m fun-seeking. In that way, I exude a type of energy that people don’t push back to, right?

Sometimes if I come in really hard, people feel cornered, and they will say no to me. But if I come in very relaxed, then people would be like, “Ah, okay, maybe I’ll say yes.” So to me, it’s just a great lesson. The world is very different than I thought.

So I started teaching other people to say, you know, one, don’t be afraid of asking. Secondly, try to have fun when you’re asking. Try to have fun in whatever you do. The result will surprise you.

Pete Mockaitis
Certainly. Well, so that’s a nice mindset, worldview, to not only enjoy life more but get better results. I’m also curious to hear, now how does rejection land for you. You’ve now had the 100 Days of Rejection Therapy, and I imagine subsequent rejections over the course of life and business. Tell me, how is a rejection feeling nowadays?

Jia Jiang
Yeah, instead of seeing rejection as a failure, now I see this as a start of a negotiation. I started just to be like, “Okay, cool. It’s fine I get rejected. But can I try something else? Can I ask for something else?” And I would try to ask for different things in a very fun way, in a very relaxed way.

So I no longer see rejection as a sign of signal failure, signals end. I see this as a signal to ask for more, to keep asking and have more fun to do this. So, yeah, that’s a complete mindset shift.

Pete Mockaitis
Oh, that’s great. So it’s no longer a crushing emotional situation. It’s just like, “Oh, kind of interesting. Let’s try something a little different this time.”

Jia Jiang
Yeah. I mean, sometimes it’s like a negotiation, right? It’s like, you know, “Hey, what can I do? I can’t do this. Can I do that? If you don’t like this, why don’t you like it? Okay, I learned a little more any way I can get yes.” So I started having this dialogue with the person who rejects me.

Pete Mockaitis
I dig that so much. And, I’m thinking, it totally checks out with psychological research on exposure therapy. And I lived it myself with my first book. Back in the day, I sent out a whole bunch of one-page query letters to publishers and agents, and then they would come back. And I was actually wonderful to have the experience of being rejected over 100 times via letter because I could choose, “When do I open these letters?”

It’s like, “Ooh, I’m feeling down right now. Meh, let’s maybe wait till after lunch.” And then, “Okay, now I’m ready to face this letter. Oh, and it’s a rejection. Oh, and it’s another rejection.” And, sure enough, having lived that exposure, afterwards, rejections seem like no big deal. It’s like, “I’ve been through this over a hundred times. Is that all you got?

Jia Jiang
I love your approach to it because you kind of took control of this thing. When people get rejected, they feel they lost control, right, other people are telling them what to do. But you took control of this whole process, “Even though I got rejection letters, I get to decide when to open them. I get to have the mindset that, hey, these are fun. These are, like, things that are helping me to overcome that fear,” so you decide.

This mindset is all about initiatives, right? Who’s taking initiatives? Who’s doing what to whom? If you let the world do rejection to you, then you can feel very down. You can take it very personal. But you go to the other route where, like, “I’m going to do this to rejection. I’m going to have fun with rejection.” So who’s taking the initiative, like, determines how you feel and what’s your next step.

Pete Mockaitis
Yeah. I love it so much. We had an earlier guest, Andrea Waltz, who talked about go for no. And so it changes your whole perspective if you’re having fun with it. And, sure enough, along the way, you get some yeses, and they’re surprising, and it’s fun.

And then it just sort of changes the whole equation, it’s like, “Oh, okay. All I need to do is ask a hundred people. And then, you know, one to six of them will probably say yes. I only need one. All right. Well, let’s get to it. Away we go.”

Jia Jiang
You can ask more people, right? You ask more people, you can ask differently, the same person differently. You can ask again that person more times. You can change your location, even your environment to ask, right?

Sometimes you’re at work, you ask for something, “Oh, it didn’t work. Okay.” You ask again. Then the next time, where you go to, you have a beer or somewhere. You ask again, right? Under different circumstances, you ask.

So there are all kinds of levers you can pull after getting rejected. But most people will just get rejected, they’re like, “Oh, man, that sucks. That’s the end, right?” But shift your environment, shift whatever, right? You can try it again, so.

Pete Mockaitis
Well, Jia, I’m going to try a hard segue here. Sometimes the rejection seems to come from within. We want to do a thing, and we just can’t muster the energy, motivation, discipline, gumption, whatever, to get her done. Your latest book is called Easy Discipline: An Unconventional Way to Achieve Ambitious Things. Ooh, that sounds real nice. Lay it on us, how do we make discipline easy?

Jia Jiang
Yeah. So for most people, we try to think about discipline as a combination of willpower and pain tolerance, right? So I grew up in China, and I grew up with this idea called chi ku. In Chinese, it means eating bitterness. It means you have an ambitious goal, right? But to achieve that, you got to eat more pain, eat more bitterness than other people.

If you eat bitterness, you’re going to eventually find your way to success. And that’s called Chuku. But the problem is I suck at eating bitterness. I don’t like eating bitterness. And it’s against human nature because, like, your motivation runs away. You start something, then, very quickly, you learn you don’t like it but you have to keep doing it because you want to succeed, you want to achieve your goal, right?

So if you let the outcome you want to achieve provide the motivation for you to keep going, that will run out in no time. And then you’re going to start not liking yourself. You get disappointed, you lose confidence. You’re like, “I’m not made for this. What’s wrong with me?” That’s a loop that a lot of people have.

You see every year, people, there’s about half of the American population make New Year’s resolutions, right, “A new year, I’m going to lose weight,” “I’m going to find a new job,” “I’m going to make more money in the new year,” and all that, “Find love.”

And then, by February, it’s done. Like, only 9% of people who make New Year’s resolutions keep them throughout the year, by the end of the year. Why is that? Because we set these outcomes we want to achieve, and somehow using this outcome to motivate us and it doesn’t work. It works for someone, I’m not saying for everyone, but most people, it doesn’t work.

And I call this bare knuckle grinding through your way to success, hard discipline. Easy discipline, on the other hand, is later on I found in life, because I failed all my life, like most of my life, because I tried hard discipline, and I was just hating myself.

And then I started trying easy discipline, which was, “What do I like to do?” Instead of just thinking about the outcome I want to achieve, “Can I find things I like to do? Can I just start with easy? If something comes to me easily, I would just do it anyway,” right?

Like, I used to love playing video games. And I played for a long time, video games. And that wasn’t discipline. No one’s telling me that, you know, “Wow, you’re very disciplined in playing video games,” because I just love doing it.

But why when it comes to work, something that’s important, we feel like we have to feel like a prisoner, we have to feel hard, we have to endure the pain to actually achieve those outcomes? What if you just have that same mindset of, “How can I play? How can I turn my pursuit, my work into play so I can keep going?” And that’s what easy discipline is about.

Pete Mockaitis
Well, that sounds delightful. And I have often wondered this. Indeed, I, too, enjoy video games. Recently, “Slay the Spire II,” it’s so good. And I will play it for more than maybe I want to, maybe more than I plan to over the course of a week.

And I thought, “Boy, if only doing the things that, you know, build wealth, health, spirituality, other goals, felt as appealing and fun to me as this video game, that would be amazing.” And so tell us, is that possible, and how?

Jia Jiang

A hundred percent. I’m not saying everything can be turned into video games-type of addictive, right? But it can get to, it’s just, I mean, there’s a spectrum, right? On one hand, it’s just dreadful. You do the work, you’re just like, “I got to do this, my goodness.” On the other hand, it’s just so delightful you cannot stop.

Most of our work, somehow, at this lower end of that spectrum, if you can just move that to the middle even, right, make this somewhat fun, make this be like, “Oh, I had a great time today working. I can’t wait to do it again tomorrow,” then that’s how you become much more successful.

I’ll give you an example. For a long time, I didn’t like exercise. Because the idea of me going to the gym to exercise, it was dreadful. And I tried it, you know, I bought gym memberships and I used it for a couple days, and they just go to waste.

I would go to the gym, and go there and sit there to see, “What do I do, man?” I’ll see all those machines, “That guy looks good. He’s doing this. I’m going to do that a little bit. And this guy’s doing this, I might do that a little bit.” Like, afterward, I was drained. I’m like, “Why do I have to come in for a buffet of movements, none of them I like?” And then, because of that friction, I don’t go anymore, right?

So I was like, “Okay, how can I remove all the frictions, and turn that into something fun?” The turning point is I started, I’m sure you’ve heard of this, P90X was actually a big turning point for me.

I started doing it because the guy, Tony Horton, he was the trainer on the DVD, right? And he was fun, and I didn’t have to think what to do. If I didn’t have to think what to do, just tell me what to do, and I would do it, and the workout is hard.

And then, afterward, I feel good. My body started to change. And then I started doing that again and again. I started doing different programs. Now, I follow this woman called Caroline Girvan. She does that on YouTube, all for free. I just follow what she does, you know, and I can’t wait. Sometimes, I feel if I don’t do it, I feel bad. And then I bought a Peloton, and I just follow Peloton. Like, they just tell me what to do, there’s programs.

So I removed all the frictions, and not only frictions, those exercises turn into fun. And now they became what I do every day. I turn this type of thing to exercise. I became a better worker, a better salesperson by using easy discipline. I became a better father by doing easy discipline. So I turned all kinds of goals I have in life that I’m not good at into something that I enjoy. And now I have a great time in everything I do.

Pete Mockaitis
Well, I like that a lot in terms of you identified a friction point, “I don’t know what the heck to do,” and then you found a solution, “Ah, the P90X guy tells me exactly what to do. Friction resolved.” And then you do it, you feel good, you see a result, and then you look forward to it.

So it’s a very beautiful pathway by which momentum is liberated and grows. I dig that a lot. So this is a nice contrast to, you say that bullying ourselves doesn’t get the job done. Talk to us about that, the alternative approach that’s not going to work.

Jia Jiang
Yeah, the alternative is like, “I know this is hard and I’m going to do it because I’m a badass,” right? You have this mindset.

Pete Mockaitis
David Goggins style.

Jia Jiang
I’m not going to try to mention him, but I actually see a lot of people who are falling into that type of mindset. The thing is, it can work. That’s the thing. It can work, but not in the long term. Over the long term, we burn out. Like, there’s a short-term success and long-term success, right?

If you bully yourself, you’re like, “I’m going to do, like, three months of David Goggins.” Most people can’t do it. Some people can. A few can. But the thing is, you can’t turn that into a lifestyle. You just can’t.

In my book, I write about Sisyphus, in the Greek mythology, the guy would push up a rock out up a mountain just all day, and then the rock will roll back down, right, Sisyphus goes back down and keeps pushing.

And most people feel like Sisyphus because you’re always going to be pushing. The gravity is always against you. However, I have an alternative version of that story. I’m like, “Why does he keep doing it? If he has no choice, then he’s dead already, he has no free agency. But if he has free agency, that means he must go back. He must be the person who goes back down and does it.”

“And why does he do it? That must mean he likes pushing rocks, right? He’s having a good time, and that’s why he enjoys it, even though it never gets to the top.” So I was like, “Okay, how can we flip that script in our lives, in our work, for us to enjoy the work rather than just thinking about the results, just the top?”

So that’s also the cover of my book. That’s actually my T-shirt, you know. I have this, like, this guy just floating upward with a rock rather than pushing upward. So can work lift you up rather than actually push you down?

Pete Mockaitis
Well, that’s fun. I was looking at your book and your book cover, and, yeah, “Oh, I see, that’s Sisyphus, except his rock is, like, a helium balloon floating upward.” And it’s sort of easy and enjoyable because, hey, we love balloons. My kids, they can’t get enough with a balloon and go wild.

Okay. Well, you’ve got a whole framework. So how about you walk us through that? And then I just want to go example, example, example, right, in terms of, like, “Okay, that works great for exercise. Cool. But how do I deal with email? I hate email. How do I deal with…?” Well, fill in the blank.

The thing, cold calling, you said sales, you know, “Hey, there’s a thing I need to do to get where I want to go, but, ugh, dreadful is where it lands on the continuum, far from delightful.” So maybe walk us through your framework, and then let’s just apply it again and again and again so that folks feel like, “Oh, okay, let’s get after it.”

Jia Jiang
Okay, so my framework is called EASY, so E-A-S-Y. E stands for enjoyment, right? That’s what I was talking about, “How can you turn your everyday work into fun, into more enjoyable than before, and use that enjoyment to fuel you rather than just you trying to be a badass?”

So in my book, I wrote about 12 different tools to how do you achieve easy, right? I’ll tell you one. One of the things that you want to have more enjoyment is you can be a game-changer, right? If you don’t like the game you’re playing, you can try to change the game.

For example, so you talk about this idea of making sales calls, right? If you are outcome-oriented, “I’m going to make the call,” you’re going to make the call and someone will slam the phone in your face. Some people will talk to you, give you a minute of their time, and then afterward, you may succeed or not, right?

There are more rejections than success, of course. Nowadays, people don’t pick up phones anymore. It’s tough. It’s really tough. But what if you changed the game? Instead of saying, “I have to make that call. My goal is to actually make the sales. By the end, I have a contract,” or whatever, the next step.

You’d be like, “What if I change my goal just to understand that person? What if I want to have a good conversation? Can I have an actual conversation with a person that actually shows who I am but also let me learn what that person is going through? Maybe have a game to be, like, I want to find that person’s biggest problem. Whether or not I sell to that person, I don’t care. But let me change the game.”

So now you start shifting games, right? So I’m someone who very much doesn’t like talking to people. I don’t. I don’t like making these calls. But I love solving people’s problems. I started performing the role of a therapist or a consultant, that helps me a lot. Now I’m having fun, because now it’s a different goal from the goal that I didn’t like.

So you can do roleplay and change your game. Call that a game-changer. That’s how you make your work more enjoyable.

Pete Mockaitis
Okay, So could you give us an example there with regard to throw a role play in there and, suddenly, a conversation that was not so fun is more fun.

Jia Jiang
Yeah, absolutely. So I used to be terrible at sales calls. Meaning, some people, like I’m great at speaking. That I know. If you get me on a stage and get me in front of your audience and talk about rejection, I can tell a great story and inspire your audience and get a standing ovation. Like, I can do that.

However, getting on sales calls is a different thing, right? Sometimes the potential client, they’re like, “Huh, this guy is interesting. I see his video. Now I got three to four potential speakers. I’m going to interview all of them to see if they’re actually crazy in real life, right? Are they who they are on the videos?”

I used to hate those calls because my mindset was, “Okay, how can I get the other person like me the most? And what do I do? And what thing does he or she likes to hear? Let me try to do a word salad or try to contort myself into a way that they will like my answer. Then, hopefully, they’ll hire me.” And that’s a terrible mindset.

I was tracking myself, “What’s my sales success rate?” I was at 18%. Like, I was getting rejected for most, like almost every time, but 18%

Pete Mockaitis
And they found you. They found you.

Jia Jiang
They found me. Exactly.

Pete Mockaitis
You’re on the short list of finalists and there you’re only getting 18%. Okay.

Jia Jiang
Yeah. And I was like, “Well, I’m the rejection guy. I mean, I can take a rejection, that’s fine. But, man, this seemed like a drudgery.” So I started changing my two mindsets, right? The first, I’ll tell you, is “How do I have more fun? What if I changed my goal? Instead of thinking about how do I make them like me, what can I say to impress someone, let me be a consultant. Let me come in and maybe ask you questions.”

“What’s your business like? And what’s your goal? Why did you actually pick me as a candidate? Like, why? What are you trying to achieve? What is the everyday struggle of your audience member, of your association member, or as an employee who attends this event? What’s the day look like? Huh?” Then, right away, the dynamic changes.

Now I’m asking really good questions, and they would feel like, “Oh, this is a good question,” and they started telling me. Then I started getting a lot of information. The more information I get, the better solution that I would provide. So I do a role change, now I become a consultant on sales calls.

Boom! I had a better time. I like it a lot more. I’m no longer so afraid because now I’m just asking questions. There’s nothing wrong with asking questions and trying to understand the other person, right?

So that’s one thing that I can do to dramatically increase my…I do two things. I’ll tell you another thing, too, my other two things. But with the combination of these two things, I was able to get to 94% of success rate.

Pete Mockaitis
Hotdog!

Jia Jiang
It was dramatic. I mean, I track everything. And then after, I was like, “Man, I’m great at sales calls.” So that’s the first thing I did. So it’s, like, the enjoyment will make me like it more.

Pete Mockaitis
Well, what’s the other thing?

Jia Jiang
The other thing is the A, right? A stands for artistry. So E stands for enjoyment, A stands for artistry. What does artistry mean? We’re not talking about, like, drawing stuff and singing stuff, but we’re thinking about being present.

So, again, the reason I used to hate these sales is because I just didn’t like it. I didn’t like people that much, you know? I read How to Win Friends and Influence People at a pretty young age. It tells you how to make friends, right, is to be genuinely interested in other people.

I wasn’t. I was just not. I don’t like people that much. But then one day, I went to Japan. I did this traditional tea ceremony. If you’ve ever been to Japan, I highly recommend it, traditional Japanese tea ceremony.

So, basically, you’re in a room with a host, right? The host will make tea for you. And every movement and every word she says is very present. Like, that moment is, you feel it’s almost like essential, if not spiritual experience when you’re there by drinking tea.

It’s never about tea. It’s about being in the presence of another person, and you giving your best. And the Japanese have a word for this called Ichiko Ichie. It, literally, translates into one time, one meeting. It means that every time we meet, that’s the only time we’re going to meet.

Even though we might meet again, Pete, again in the future or wherever, right, this moment will never be replicated. So, because this is a unique moment, I better be fully present, I better be giving my best. I translate this into the artist mindset because that’s what artists do. Artists take whatever the world gives to you and you make art in that moment. So nothing is perfect but you go deep with this moment.

Now how do I translate to sales calls? When I take the artist mindset into my sales calls, I’m no longer afraid. I just go deep. Everything the other person says, I reflect and I talk back. I dig deep into that conversation and forget about trying to impress someone. I forget about I’m trying to be good.

Every time, you know, if I get picked, I make over $20,000. I mean, let me forget about that. Let me just be having the best conversation. Let me give you my best. By having that mindset, the artist mindset, my goodness, I become a much better conversationalist. People like me more.

The result is people like me more, people buy me more, and I turn these sales calls into little pieces of art. And that’s how I went from the combination of both, right, the role-playing, the change of role, but also trying to make art. And I went from 18% to 94% of closing rate.

Pete Mockaitis
And so when you’re making art, it’s funny. I’m kind of feeling internally the shifts in terms of a lot of good things are happening automatically, like embedded within that notion, making art, just there in terms of like, one, yeah, you’re not thinking about yourself, the self-consciousness just disappears.

And just imagining, like, Bob Ross, or whomever, you know, with his happy little trees on the canvas, just that mindset and that groove, it’s calm, it’s present, it’s curious, it’s fun, it’s peaceful. And so it’s like, all that at once, in terms of I’m thinking about just, you know, charisma.

We recently had Olivia Fox Cabane on the show, and wow, you’re getting a lot of those internal vibes right, right away, just by imagining making art. But what is the art that we’re making? The art is, “I’m trying to craft a beautiful conversation, connection, understanding.” What is the art we’re crafting in this conversation?

Jia Jiang
Sometimes there’s no result, you know. I mean, you’re having a conversation where you want to be your best self. Like, the vibes, that’s all it matters. In the end, this is what easy discipline is about. If the vibe you have internally is right, you do the best work, and the other person feels it, right?

If you feel your vibe is right, very quickly, the other person is like, “Ooh, you know, this dynamic changes.” When you just think about, “I’m an artist now,” this whole dynamic changes between us, even having this conversation right now.

You start feeling differently, I start feeling differently, and then the result will be, when people are watching this, when people are listening to this, you can feel it, too, right? The vibe just changes, the feeling is good, and you get into the flow. When we get in the flow, whatever that comes out, it’s art, you know? It sounds very woo-woo, but it’s true.

Pete Mockaitis
Yeah. And then there’s also the internal state, because, I think, in my early days of podcasting, my vibe was different. It was still of service, but it felt a little bit more, I don’t know, aggressive. I mean, I don’t think I was ever mean.

But it’s like, “Okay, the clock is ticking. You have a ton of wisdom. We have a limited amount of time. Give me more wisdom. More, more, faster, better. What else? What else? Example. Story. Illustration. Tactic. You know, it’s like I want it all. And I want it fast because the time is ticking.” And that’s not a great vibe.

Jia Jiang
Because you had a goal, right? You had a goal, it’s like, “Oh, my goal is to get as much stuff from this person as possible and still stick into this little time we have. Let’s just keep go, go, go.” And when you have that, the vibe is not right.

And there’s no art being made by saying, “Go, go, go,” right? But real art is made by, “Oh, that’s interesting. Hmm.” Maybe pause a little bit, like, “I like what you were saying. My feeling’s different.” So that’s really making art. And that always produces better conversations. and most people enjoy it more.

Pete Mockaitis
Certainly. And so then, when you say artistry and making art, we don’t want to over-fixate on the product or the output so much as being in the vibe of we are creating something beautiful here now. And in so doing, that’s just good for everybody.

Jia Jiang

It really is. You get in flow and, usually, the best conversation of two people is just forgetting about themselves. They’re forgetting they’re in a conversation. They’re just, like, deeply immersed. And the thing is, their curiosity just pops up and you hear other people’s point of view or story. It brings the story out of yourself. You start responding with your own story. And then that’s two people co-creating art, right?

And I started having that mindset in everything I do.

Pete Mockaitis
Yeah. All right. Let’s hear about the S, systems.

Jia Jiang
Yeah, the system. So I tell the EASY is like four different characters. If the enjoyment is this happy go-lucky guy, that feels all good, the artist guy is like deep, right, very present. System is another character. He’s, like, very systematic, you know? What can I say?

I call this system smart. System smart is basically you try to figure out where you are, what you’re trying to accomplish, what your weaknesses are, and try to shape the environment that gets you to do more better input to get to the result.

Most people try to do work and take actions to achieve the outcome. System, meaning what can you engineer with your environment and your everyday activity, so you can actually manufacture better input that leads to the outcome? I’ll give you an example.

Okay, I learned this concept from Jim Collins, right? You know, he’s very prolific. He still keeps writing, and people ask him, “How can you be so creative and prolific? What’s your secret?” And you would think it’s like some sort of meditation, maybe some AI before anyone else had it.

And he’s like, “I have a stopwatch.” People are like, “What?” “Stopwatch.” So, it’s like, he has learned that the most creative and successful people in his endeavor, they spend at least 1,000 hours a year in 365 days to do creative work.

So he has a stopwatch, so every time, every day, when he had a conversation, when he started doing research, when he started thinking, when he started writing, doing creative work, he will start his stopwatch. And then when he’s done, he clocks out, right?

By the end of the day, he writes that number on a spreadsheet. And this spreadsheet go back to decades. He does this every day and all he makes sure is, he goes back to 365 days and it’s over a thousand hours, so cumulatively. And he said he’s never been under a thousand hours.

That’s his system. He has a system that kind of enables him to track the fun thing he loves to do. So that system works for him. I’m not saying it works for everyone. But it got me thinking, “Wow, what can I build, a system that fits me so I can be my best?”

So one of my biggest problems is this, right? Phone and also the computer. I get distracted all the time. I doom-scroll all the time. And because the world, nowadays, this whole world is engineered to distract us to get our attention. And for a long time, I didn’t like it. And, I mean, like, I want to be able to have better control of my own mind.

So I was like, “How can I have a system where I can be away from my distraction? I don’t have to find my distraction.” So every day, to write, I would go drive 45 minutes away from where I live, to this place called Half Moon Bay in Northern California.

I would park my car on the beach, overlook this ocean, and I sit in my car and write. That’s my office. I get the most beautiful view. I think I have the best office view in the whole world because of that place I park.

And then I don’t bring my phone. I don’t have my phone, so I don’t have data. I don’t have hotspot. I have none of that. I just have my computer without internet connection so I can just write, so I can fully focus.

And if my family needs to reach me, I wear my Apple Watch. I can take calls on the watch, but it doesn’t do hotspot with my watch. So I built a system for me, for me to be at my best to get the input. If I can be good at my input, the outcome is amazing.

So ever since I started building the system, my productivity just went way up. So that’s an example of system thinking, how to build a system for you to have your best work.

Pete Mockaitis

Okay. And then the Y is yourself.

Jia Jiang
Y is called yourself. And this is more like a long-term thing. I grew up in Beijing, China. I met Bill Gates when I was 14. I heard him speak. I was mesmerized by him, you know, and I was mesmerized by his entrepreneur story, this idea of using technology to change the world.

So I wrote a letter to my family, telling them, “Hey, I’ll be the Chinese version of Bill Gates. By age 25, I’ll build the biggest company in the world and buy Microsoft.” I did write that letter, my family kept it for me all those years.

And then how do I do it? I’m going to replicate Bill Gates’ life. He went to school, and then he studied computer science. I’m going to study computer science. I couldn’t go to Harvard. I came to America, right, but I didn’t get to Harvard, but I’m like, “I can go to school early.”

So I went to school at 17, I go to a college. I was like, “I’m going to finish college in three years. I’m going to come off a boy genius. I’m going to then start building my company and, very quickly, I’ll be the next Bill Gates.”

Well, the problem is I’m not Bill Gates. That’s the problem. Like, I don’t have his mind. I don’t have his interest in programming. I hated programming, and then my college was miserable. Instead of spending, like, three years to graduate, as I thought, I spent over five years. I’m not ashamed to say it because I was not a good programmer.

Even after college, I started finding jobs and I sucked at my jobs. And I worked really hard. I’m just trying to push up the rock on the hill, right, doing programming every day. Then one day, my boss called me in, he’s like, “Jia, consider yourself fired.” Okay, that’s not a good start of a conversation, no matter how you cut it, right?

But then he said, “Hey, we really like you. We see how hard you work. We like how you treat people, how genuine you are. How about we rehire you? We’ll put you in another job. How about we call this thing…?”

So they came up with a new job title called client services engineer. I’ve never heard of that job title before, I’ve never heard that since. But he’s, like, “How about you serve our customers and write a script for them, rather than writing our main software?”

And then my whole life, my whole career trajectory changed that day because I love that new thing. I love solving problems for people. I love helping them. And then I became better. I no longer felt like I was a loser. I was never fired again since then. I was having a good time. And this is called yourself.

A lot of times, we have a goal that’s from outside that either someone put it in us or we install that in ourselves. But I was, like, “Instead of having that goal, what if you actually learn who you are, and then have that dream come out of you?”

So right now, I don’t even follow that tech entrepreneur dream anymore because that’s not who I am. I’m really good at writing. Now I know I’m really good at writing, I’m really good at speaking. So I said, “What if I build my dream out of that? What if I can be a writer for the rest of my life? I’ll be happy.”

So I didn’t like myself that much before because I couldn’t get that goal, but now I love myself and I’m excelling in the things I do because I’m doing who I am. That’s yourself.

Pete Mockaitis

Cool. Well, excellent stuff. Well, I’d love your take now, it seems like these are some big ideas that we can put into practice in all kinds of different contexts. I’d love to get your pro tips for when you’re in the heat of battle, there’s a thing you know needs doing, and now is a fine time to do it based on the calendar and opportunities and availability, and yet, “Ah, I don’t want to,” what do we do?

Jia Jiang
Try to turn that, somehow, turn that into a game, okay? Turn that into a game to see, okay, by the way, I faced this. I still face this every day. Sometimes the most important thing you know is important, and because you’re so delaying it, that feeling of delay actually makes this thing worse, right? And so you turn that into a game.

You’re like, “Okay, what can I do, and just give myself 15 minutes, just do this task? What’s the best I can do in 15 minutes? Let me contain it. All right.” Whatever that comes out, it was, like, you know, your 15 minutes is a very short amount of time, right? It depends on what the task is. But I try to contain it.

I’m like, “I’m going to go nuts in the next 15 minutes. Let me start my clock. Just 15 minutes, go nuts on this to see what kind of art I can create.” That’s the artist mindset, right? And then whatever it is, it is. And then, usually, when I get started, when 15 minutes is done, a lot of times I’m not done. A lot of times I’m like, “Actually, I’m in the zone. Like, I’m in the zone.”

To get over procrastination, the best thing is just get started. Sometimes you can’t even get started. That’s the biggest friction. But when I have this container, just 10, 15 minutes, that’s it. “Let me dig deep. Let me have fun in the next 10, 15 minutes and I’ll have a coffee.” And then you get started, right? And then a lot of times, you’ll finish a task, and a lot of times you’ll do a good job.

Pete Mockaitis
Okay, understood. So just getting started gets the momentum going, certainly. And then, any pro tips on, in fact, the getting started part?

Jia Jiang
Yeah, I mean, I have a secret. Sometimes just getting that is hard. I totally can understand. I call my wife, I was like, “Can I borrow you?” She was like, “What do you need?” I’m like, “Can you sit with me for 10 minutes? Just watch me and do this.”

And then it doesn’t have to be your wife. It can be anyone. It can be my son. I could get my friend. And it’s like, “Hey, are we friends or what?” They’re like, “Yeah, we’re friends.” “Can I borrow you for 10 minutes?” “For what?” “Just sit here with me, watch me get this started.”

And sometimes that’s it. That’s crazy. It’s just, like, you fire up that Microsoft Word or Google Sheet, whatever you’re doing, right? You fire it up, start doing, that’s it. You get started. Having that person to get you sitting here with you, you get it started.

Pete Mockaitis
Okay. Very good. Well, Jia, tell me, anything else you want to really make sure to mention before we hear about some of your favorite things?

Jia Jiang
A lot of times, when we’re trying to achieve something, right, and we think worse. We think we have a lot of flaws, and I used to think I had a lot of flaws, I still do. But I used to think those flaws are just there, just obstacles stopping me from achieving my dreams.

But now, those flaws are treasures, they’re assets, because I get to learn myself, and I get to bring them and try to build systems around them. And I wouldn’t be able to write this book, Easy Discipline, without those flaws. This book is all about my flaws, the how to actually turn your flaws into your treasures, into your advantages.

So whatever flaws you think you have, whatever part of you, you don’t like yourself about, switch it around. Think about those, start using, start mining those flaws, start just turning them into good stuff, and you’ll like yourself a lot more.

Pete Mockaitis
All right. Beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Jia Jiang

I found this quote, and it’s from Charles Bukowski. And he was like, “Who you were before the world told you who you were supposed to be.” And I love that quote. But I even made some modification on that quote, “Who you were before you told yourself who you were supposed to be.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Jia Jiang
So one of the books that really inspired me was a book called Made to Stick. It came out about 20 years ago, still one of my favorite books by Chip and Dan Heath. They write about how ideas travel.

So there’s tons of research in there. One of them is saying, when you can make an idea more surprising, the idea will travel farther. So when you make the idea more emotional, it goes farther. So, yeah, it just tells that sometimes how you tell stories, the stories you tell determines how sticky, how influential it is.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Jia Jiang
Drive every day. I manufacture a commute to a place I write. And during the commute, I listen to audiobooks and nothing else. I get myself in the mood. I get myself inspired. So when I stop, just ideas pop up.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, you hear them quoted back to you often?

Jia Jiang
“Rejection is like a chicken. It’s either yucky or yummy. It depends on how you cook it.”

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Jia Jiang
You can search me on Substack, and I write. I definitely write every week and sometimes more.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jia Jiang
Find one thing that you love the most. Just figure out one thing. What’s that thing that, of all the things you do at your work, you love the most? And then you tell yourself, “What if you just go even deeper on that thing? How about you go nuts on that thing and maybe you do nothing but that thing that you love the most for your work for a day to see what happens?” And maybe that thing can become the foundation of your work.

Pete Mockaitis
Okay. Jia, thank you. This is fun.

Jia Jiang
I had a great time. I had a great time. Thank you for having me.