
Emily Durham reveals the smarter approach to job-hunting.
You’ll Learn
- Why “medium is more” when it comes to networking
- The keys to opening the door for opportunities
- Why AI-generated resumes work against you
About Emily
Emily Durham, better known as Emily the Recruiter, is a recruiter turned career coach and content creator. On her popular social media platform and her podcast, Clock In, she gives real-world advice to help people thrive in their careers. Her work has been featured on Good Morning America, BBC News, in the Globe and Mail, and more. She lives in Toronto.
- Book: Clock In: No-BS Advice for Getting Ahead in Your Career (Without Losing Your Mind)
- Instagram: emily.the.recruiter
- Podcast: Clock In
- TikTok: Emily The Recruiter
- YouTube: Emily Durham
Resources Mentioned
- Book: Strangers: A Memoir of Marriage by Belle Burden
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Emily Durham Interview Transcript
Pete Mockaitis
Emily, welcome!
Emily Durham
Thank you so much for having me. I’m so jazzed to talk all things work.
Pete Mockaitis
Well, I am jazzed to talk as well about how we clock in, which is a clever little twist.
Emily Durham
Why thank you.
Pete Mockaitis
I guess, you know, clocking in and locking in. Okay, nice. So, boy, the universe of job hunting is full of myths, BS advice. I’d love it if you could give us, right at the top, any counterintuitive goodness that you think we all just need to know, set the record straight up front.
Emily Durham
Oh, I love that. We’re doing no BS right away. I think we need to dismantle the idea that more is more. So applying to more jobs does not necessarily yield more interviews. Reaching out to more people doesn’t necessarily yield really high-value mentoring relationships.
And I think in a world where the economy is rough, friends, we know this, we’re preaching to the choir. It’s easy for us to take advice online that tells us just to double our output, to double our results. And that really isn’t the most strategic way to go about these things.
So we definitely can get those better results and more interviews and get further ahead at work, but the idea that you got to do six times more isn’t always the best. Sometimes we just need to re-strategize, not double down on what’s not working.
Pete Mockaitis
Okay. So the more is more is false.
Emily Durham
False.
Pete Mockaitis
And that is not the right move. Well, then if more is not more, then what what is more?
Emily Durham
Yes, I wouldn’t say less is more, but let’s say medium is more. I’m fine with that. The idea that, for example, when you’re job-hunting, and you’ll hear this from people all the time, you scroll on TikTok, there it is, they’re telling you just to apply to more jobs.
But the reality is the challenge today isn’t that you need to apply to more jobs. And it’s not that you’re not applying to enough. It’s also not usually that your resume needs a total facelift. It’s often that our resumes aren’t getting opened at the same rate or in the same ways that they previously were.
So, for me, when I’m thinking about the right strategy to get noticed, yes, have a strong resume, yes, apply for great jobs, and use most of the time that you would have spent applying to those next two, three, four hundred jobs, and really over-index on strategic networking.
I’m talking, not reaching out to recruiters on LinkedIn, reach out to the people who are currently in the position that you want, people who are likely to have less inbound messages for those networking chats, going to small scale, like teeny tiny industry local events.
I’m, you know, a Toronto resident. We’ve got organizations like TechTO, Women in Tech Sales Toronto, where you’re able to network on a really small scale and build those meaningful relationships to get you those referrals.
And I know this sounds like a lot more work. It is, but if we just shift, you know, the four hours we’re going to spend a week job-hunting to it being three hours networking, one hour applying, usually that’s going to get you a little bit further ahead.
Pete Mockaitis
Certainly, that makes sense to me. And I’ve even heard that more might not even be not more, but it could be, in fact, less. How’s that for a clear sentence? What I mean is if you apply to more places, you could actually, in the automated applicant tracking systems world, be doing yourself a disservice because they’re like, “Oh, they already applied here at Facebook or Amazon or whatever. So we’re just going to not pay attention to this one.”
Emily Durham
I do think there’s a lot of fear-mongering with how AI does and doesn’t influence the application process. Like, the reality is – how do I say this nicely? – and maybe I don’t have to.
People can profit off of, you know, making us very scared of how AI is influencing the applicant process. You’ll see people offering sketchy courses who’ve maybe never worked in careers or AI. So I think it’s always important to consider the source to an extent, of course, the more you apply for high-volume jobs, even if a person, you know.
When I was an active recruiter in tech, if I saw a candidate applying to five different jobs with different job descriptions, to me that reads, “You don’t know what you want, or you don’t know what your aligned skill set is.”
But from an AI perspective, it drives me crazy when I hear people say, “I need to AI-optimize my resume and apply to the right jobs on the right AI.”
Like, there is no way to know in a concrete manner how much a company is or isn’t leveraging AI in the top part of your funnel, so when you’ve just applied for a job. Every company is at a different stage, which is why I’m so big on the networking. The one thing we know for certain right now is people’s opinions still matter.
Pete Mockaitis
Absolutely. Well said. Okay. Well, so your book, Clock In, can you tell us what’s the main idea, the big picture message here?
Emily Durham
Definitely. Clock In is an incredibly practical book. So think of it as a step-by-step guide to doing everything from figuring out why you want the job that you want, if you want that job, and most importantly, how to actually get there through the practical stuff like the resume writing, the LinkedIns, the networking, but also those more social skills, “How do you communicate and advocate for yourself while at times dealing with difficult people?” So it really takes you that full journey.
Pete Mockaitis
Okay. That sounds handy. Well, tell us, this job market, some would have you believe there are no jobs, we are in dire straits. You can apply to hundreds and you will hear nothing back. Others, I’ve seen get jobs real quick. What’s going on?
Emily Durham
Like, I’m not going to sit here and tell you that things are peachy. Like, I’m not going to be your uncle at the Thanksgiving table asking you why you’re still job-hunting.
The reality is the market is very hard. Job creation is not booming at the pace that has been projected. In fact, in many states and in many countries, it is flat or on a decline. But I think the messaging here is we need to control what we can control.
I, fundamentally, disagree with the fact that there are no jobs. There are less jobs. There are jobs that are not paying adequately, but there are some jobs available. Where I really like to kind of push people to think through is, number one, “Would a portfolio career be something that could be valuable for you?” Meaning, is balancing contract work, is being self employed, having side gigs, side hustles?
We’re seeing Gen Z pick up a lot of this. Something that can be beneficial, like, to your career overall. but there are jobs available. And I think it has to be a shift less of the what, like, “What jobs are there?” into the, “How do I get recognized for, yes, the more limited jobs, but jobs that do exist?”
And the people getting hired quickly are, oftentimes, especially right now, like, “Take a shot every time I say this,” or like, you know, “Go sip your coffee.” They’re the people who know someone who works at the company. Those are the people who are getting ahead quickly or have a built-in brand presence.
Maybe they post very actively on LinkedIn. They’re active in their community and they’re able to phone a friend and say, “Hey, I’m looking for a gig,” or, “Hey, I saw this job posting.” So that’s really the differentiator.
But I might underline is there are less opportunities that are as exciting and as sexy, and perks of some of these jobs have not been as appealing as they were in years prior, but things always level out because they always do, and we have to focus on what we can control, which is getting what we’re able to get.
Pete Mockaitis
That makes good sense, if I may, when you say it’ll level out, it always does. And I’m wondering, the AI tech bro hype masters would say, “No, no, this time, it’s completely different because the AI is fundamentally reshaping blah, blah, everything.” What’s your read on that in the recruiting world?
Emily Durham
So I think of this often because a lot of the headlines about a year ago were telling us that 98% of jobs are going to disappear with AI.
First thing I have to say is these are all predictions. I think sometimes we hear these predictions and we think that they are like Bible, that it is the truth and it’s 100% going to pan out that way. There’s no way to confirm or deny how much change and what that change is going to look like.
We know AI is reshaping work. It already is. We know that many roles are being eliminated, but we also know that, as many experts are predicting mass job loss are predicting even larger job creation.
And the relationship to AI is a complex and loaded one. I’m not saying that we need to be, “Rah! Rah! AI” in any capacity. But I do think we have seen in history so many waves of the workforce being revolutionized and many industries dying, but ultimately to give birth to other ones.
So I try to lean on the side of optimism until we have all of the information that we know new jobs will, in fact, be created. But we also know that a lot of organizations who’ve reported mass layoffs attributed to AI have not truly replaced full human jobs with AI.
What they’ve done is tried to cut costs to up AI investment, but they’re not truly replacing the roles. And I think that nuance can help us understand where we’re currently at in the cycle. We are not in a space right now where Susie’s job is gone because a robot is fully doing Susie’s job. Like, that is not the headline, I think, people need to be taking away.
Pete Mockaitis
Certainly. And many folks who have done layoffs because of AI have hired them right back, it’s like, “Oopsies!” And well said with regard to we can’t take any prediction to the bank because, fundamentally, no human being knows what’s going to happen, even if they have a very compelling YouTube thumbnail and graphic and strong words with capital letters sometimes.
Emily Durham
Oh, with an underline and then it’s, “Do you want to save your job? Buy my AI-powered course.” And you know what? God bless them.
Pete Mockaitis
All right. We got it. Okay. Well, so let’s get into some of the particulars of your approach, but could you first maybe give us a fun success story of someone who did just what you recommended and what happened for them?
Emily Durham
Oh, my gosh, can I give you the best success story ever, because it’s literally my mom. I share this all the time. I think this is, like, the coolest thing in the world. So my mom had worked at the same organization for 20 years. Like, she did the old-school, “I’m staying at this company forever.”
Ultimately, that company ended up selling, and her role got dissolved and she wasn’t ready to retire. So she truly was like, “Well, AI is here. I’m screwed. I’m just learning how to, like, canoodle with this. I’m not going to be able to bring this into the workforce. And who’s going to want to hire a woman in her late 50s?” To which I said, “A smart person is definitely going to want to hire someone with incredible experience.”
So we spent the time doing the table stakes stuff, you know, uploading the resume and making sure the LinkedIn was up to date. But, really, what we focused on was leveraging her previous connections. And I think that was like a mental unlock moment where my mom was like, “Well, I don’t know anyone. It was only the people I worked with.”
And I was like, “Yeah, girl, people who know you’re incredible.” So reaching out to those former connections, reaching out to people who were still with the company, happy clients she had were, contractually, that was a comfortable thing that she could do.
And really just having an honest and vulnerable conversation about where she was at, within seven days, which I will say is kind of bananas quick, she landed an incredible role, work from home, fully remote, doing the stuff that she loves in account management. So leaning into that network, even if you’re not proactively networking necessarily is game-changing.
Pete Mockaitis
I like that a lot. And the vulnerability piece, I think, is pretty key. Because I’m imagining all kinds of folks that I’ve been a client of, and I just, like, generally, have positive thoughts about. I think about SERVPRO, the restored situation after some water damage and they were great.
And some of the specific folks there, if they called me out of the blue in six years, I’d say, “Oh, hey, Chandler, what’s up? Oh, okay, you need a job situation? Huh. All right. Well, I don’t know a ton about construction matters, but, yeah, let’s chat about it and see what I got in my LinkedIn, etc., you know?”
And I think I would be quite willing to do that and, in fact, I would feel a bit honored and flattered to be asked.
Emily Durham
One hundred percent. And I think this is where networking, like old-school networking tells us, which, in many ways, is still efficient and helpful, that you need to be having a chitchat with someone once a month and it’s formal and it’s structured. And that works at times.
But networking is also like running into someone at a housewarming party, hitting it off, and it’s just adding each other on LinkedIn for a rainy day. This is a bit of an aside, but there’s a wonderful gal who works in the main lobby of a gym that I go to.
She is incredible at what she does. She deals with very difficult people. I’ve walked by her dealing with big personalities. And a couple weeks ago, she reached out to me and was like, “I got to get out of here. Do you know anyone hiring in customer service?” And I was like, “Girl, for you, the freaking world.”
And I think there’s just a power in leading with that vulnerability, having an honest conversation. And we live in a world where more people than not have been impacted by layoffs. So if that is the situation you’re in or you’re worried about layoffs, you have the space to have that conversation with infinitely less stigma than maybe 10 years ago.
Pete Mockaitis
You know, I like that a lot. And I guess there’s a silver lining here with all the uncertainty and the spookiness that I would imagine, and maybe you’ve got hard numbers of outreach results to prove it.
But I would imagine there is a general generous receptivity upgrade amongst folks on the receiving end of such messages, like, “Yeah, I hear it’s rough and I’d like to help, but I don’t know how or where or whom. And here, this lands in my world. Cool. It looks like I can do something to make this spooky world brighter.”
Emily Durham
Yeah, I think there’s an uptick, and this is totally anecdotal, in the receptiveness of a warm lead or a warm connection. So a friend of a friend, or the barista you know at the coffee shop, or the mechanic that helps you with your car.
I really find, in a world where AI and technology has become so paramount and is the headline of almost everything that we’re reading, ultimately, people will always crave connection. And a personal recommendation means so much more in a world where everyone’s cold outreach on LinkedIn sounds the same because ChatGPT wrote it.
So I do think the cold outreach, we’re in a place where it is much more difficult to get a response, but that’s why that warm outreach, whether it’s local events, asking a friend of a friend.
I feel like I keep dropping these random antidotes of just people in my life, but it is that season. My little cousin had texted me and she’s like, “Do you know anyone who works in ‘Insert her industry here’?”
And I, at first was going to go through my LinkedIn and thought, “Why don’t I text my group chat with my girlfriends? Like, surely, someone knows someone.” And they did. So sometimes it’s just enough to reach out to a couple of pals and say, like, “Do any of your cousins work in aerospace engineering?” Like, quick question.
And sometimes the answer is yes. And it’s just finding these low-lift ways to network that don’t feel as structured and formal can help us get a little bit further.
Pete Mockaitis
Okay, certainly. So that seems to be a huge theme is network, network, relationships, warm intros, make all the difference. So you said there was a bit of an unlock or a shift for your mom. Can you maybe speak directly to folks who, if they have some resistance here, what’s their resistance and how do you respond?
Emily Durham
Yeah, I find the resistance with networking often comes from us feeling like we’re burdening other people. And when you resist reaching out or asking for help, first of all, you are robbing yourself of an opportunity for your own career, which you already know as you’re listening to this.
But I think, sometimes, we forget how much it means to someone to be able to help. Because, especially if you’re reaching out to someone who’s, you know, at least mid-career or above, they, at some point, have ran into layoffs, career hardships, the need for support. They have been the person asking for help.
And you had even mentioned, like you’d be honored to get a phone call from Chandler. And I think we often see ourselves as bigger burdens than we are. People, by nature, I believe, want to help. And when you hold yourself back from that, you hold yourself back from opportunity.
And if the altruistic emotional side does not make you feel inclined to reach out and ask for these conversations, let me ask you this. When you cash that check at the bank, are you going to care that you had to reach out to 10 people on LinkedIn or are you just going to be happy that you got the referral?
My guess is you’re just going to be happy you got the referral. So we don’t need to like the things that we do. We don’t need to like the networking. We just need to do it. And sometimes that’s what it takes to get paid.
Pete Mockaitis
Yeah, that is a nice reminder that, and in other ways, you kind of have to pick your flavor of unpleasantness.
Emily Durham
Choose your hard.
Pete Mockaitis
Because you could not do that. Would you like more months unemployed? And maybe you would. Yeah, you’re having the time of your life and you got the savings to support it. Okay. Maybe you’re not in a rush. Okay. Well, rock and roll then.
Emily Durham
Definitely. And I think, too, is that’s why I recommend starting with the people you know, whether that’s in-person, friends, family, friends of friends, just to get that ball rolling and you’ll realize how you’re not a burden. You’re not going to be received like you’re inconveniencing people.
People also have the opportunity to say no or to ghost you if they don’t have the capacity. So people have autonomy to handle how much they do or don’t help. But I really believe, by default, especially people you already know, they want to help.
And, a little friendly reminder, if you’re reaching out to folks who are working at a company you want to work at, y’all do know there are referral bonuses, right?
Pete Mockaitis
All right. We do forget those.
Emily Durham
Yeah, like, you know, for some companies, especially if you’re in, like, the tech banking consulting space, and mid senior role is between $2,000 to $6,000 for the referrer. You’re literally saying, “You can get paid if I get hired.”
So I also think, like you need to remember there are websites like Fishbowl where there are entire job platforms where people are auctioning off referrals, where you can literally purchase someone to refer you to a company. It is financially in the benefit of the person working at the organization for you to get hired.
So just try to remember these little things. And if that doesn’t help, you need to act more than you think. Just do the damn thing.
Pete Mockaitis
Wait, I was unaware that you could purchase referrals into a company until this very minute. Thank you for that tidbit.
Emily Durham
We’ll write that one down.
Pete Mockaitis
And so, I suppose, and I guess refer means something different in every context. Sometimes I think that there is an implied, you know, endorsement or vouching for a person.
And I guess different companies probably have their own things set up differently with regard to what they’re asking their employees to do when they provide a referral. It might be just literally just mean contact information, or it might be a strong kind of a endorsement. Is that accurate? I’m just speculating here.
Emily Durham
You are 100% spot on. So there’s really two kinds of referrals. One is a systems-based referral, which is where the company has a website or an internal form where you would simply say, “Hey, I know Susie. This is her LinkedIn. This is her contact information,” and maybe they’ll prompt for a couple of examples of times you’ve worked with Susie.
After that gets submitted, often Susie’s profile has a nice little star next to it that indicates it’s a referral. Now that’s great because, oftentimes, people run additional data and reports to make sure that referrers, or the referrals rather, get contacted quickly. They don’t sit in that black hole quite as much.
But that doesn’t necessarily mean that your profile is getting reviewed first or really getting reviewed at all. It just guarantees that when they look at your profile, there’s this nice little bonus. But a warm interpersonal endorsement, to your point, is that other end. And that’s what I want us shooting for.
This is where someone, yes, refers you in the system, but then sends a message over Slack, that says, “God, I worked with Susie. She was awesome. Met her at this event. You know, here’s bibbity bobbity boo. Absolutely adored her.” That’s where someone makes a personal connection and goes out of their way to find you in said system.
So although both are great, that real personal connection that really can be established quickly, it doesn’t need to be like a months’ long relationship, that’s the moneymaker.
Pete Mockaitis
And I’m thinking about I had a buddy who went deep into, like, an interview process. I don’t know, maybe like interview seven or eight, and it sounded like, you know, he was going to get this thing, and it was exciting.
And then he did not, and it was disappointing and surprising. And they said, “Oh, hey, sorry. You know what? A referral came in kind of at the last minute.” And I was scratching my head a little bit, it was like, “Okay, I know referrals are useful, but, like, at this point, you’re seven, eight interviews in.”
Emily Durham
That’s an executive referral. That was someone’s SVP saying, “You need to hire my nephew.” A hundred percent.
Pete Mockaitis
Right. Okay, so the word referral in this context is not a heads up, “But I think this person’s great,” but rather a, “This person from on high has been decreed to be very special.”
Emily Durham
Yes. And most companies, it really depends on your company culture. Most companies a referral is a suggestion. It’s just saying, “I endorse them. You do what you got to do. I’m not influencing your hiring decision.”
But I’ve worked at and worked with companies where a referral from a certain level and above, especially once you start touching C-suite, is like, “All right, well, someone better cook up a job because Billy is getting hired. So we got to find him a home.”
Pete Mockaitis
Which I find fascinating. As a naive idealist who would like organizations to be meritocratic and have people who are awesome at their jobs doing necessary work, it’s kind of a sad comment that this happens unnecessarily.
Emily Durham
Yep, and more than we think.
Pete Mockaitis
Yeah. But, all right, that’s reality. All right. Okay, so network, network, network, referrals make all the difference. Any top do’s or don’ts you recommend when we’re doing the outreach game?
Emily Durham
Okay, I’ll start with the don’ts because I love to lead with negative and then we’ll be nice and fluffy and positive. Please don’t have AI write all of your outreach. It is so painfully obvious, it comes off very cold, very insincere, and by virtue, you’re going to sound exactly like everyone else, which is the opposite of what we’re trying to go for.
Please don’t place high expectations of response rates, meaning for every 10 to 11 messages that you send, especially on a platform like LinkedIn, expect maybe one response.
And the more senior you get, the less likely you’re getting that response, which is why I’m a big believer in shoot directly for the level you’re looking for or the manager of what you’re looking for versus going to HR or an SVP or someone on that more senior chain of command, depending on where you’re at in your career.
You also don’t want to immediately ask for a favor. Like, please, oh, my goodness, do not reach out and say, “Hey, I need a referral,” or, “Hey, I need this.” No matter what your true intention is, your message needs to say, “Hey, I’ve been really interested in careers at…” insert their company.
“I saw…” insert a few things they listed on their profile, maybe how long they’ve been at said company, their academic background, “I’d love to hop on the phone with you for 20 minutes to learn more about your career if you have time. If not, I’m more than happy to message online whatever is best for you.”
The goal isn’t to ask for the favor. The goal is to get into contact with them. Ideally, in a 15- or 20-minute phone call where you have that honest conversation, wink, wink, nudge, nudge. It’s not too honest.
You’re going to be asking two or three questions to them specific to their career, asking, like, “You know, what skills do you wish you had before you moved into this role? Any advice for someone looking to get into this company?” Really use this as a chance to learn from them. And then at the end you have a strong call to action.
And that’s where you say, “I saw this role posted. Do you know who’s running the hiring process?” You’re not asking for a referral, but you’re asking for a referral. They’re going to say, “Oh, yeah, it’s Susie from this team. I’ll connect you.”
Or, if they don’t know the person or perhaps they’re not hiring, you can plug in a different call to action. Maybe it’s, “Is there anyone in your network that you think would be worthwhile connecting me with? Is there anyone you’d be comfortable on your team that I chat with to learn more about this position?”
So you ask these questions that sound soft but get you the same result so you don’t come off as pushy. That’s my, like, big do. That’s the big flow I would follow.
Pete Mockaitis
Yeah, I like that a lot. Don’t come across as pushy and I’m thinking about some of the research our guests have done with regard to people not wanting to say no when directly asked, specifically in sort of a live phone call context. So they might just say yes and then do nothing for you because that’s less socially uncomfortable for them.
But I’ve been in that position where, you know, I’ve let them know, it’s, like, “They will not interview anybody who has less than 3.5 GPA. So I’m sorry to be the bearer of bad news, but, you know, you can close this door and go elsewhere and good luck.”
Emily Durham
Well, the honesty goes a long way, but I do think, if you’re getting the sense there’s apprehension on this phone call, send that follow-up email. All it is is a thank you. You reiterate the ask, and that’s really all you can do.
And, again, that’s why like the conversion of how many people you speak to, to how many referrals you get, is ultimately a small number. And that is unfortunate. And I wish there was a better way. There kind of isn’t, right? There isn’t necessarily a better way.
So just getting in the flow of, especially if you’re actively job-hunting, maybe it’s one call a week. Like, that might be enough for you to get in at the right company sooner than later.
Pete Mockaitis
Okay, super. All right. So we’ve talked relationships, relationships, relationships a lot. Outside of that, what are the top things you recommend folks do and don’t, again?
Emily Durham
On your resume, please, for the love of goodness gracious, you need more data than you probably have. I can’t tell you how many resumes I see that are, like, either AI slop or so long-winded in their messaging that there is no data to actually communicate the outcome.
And with a lot of the organizations who are using AI to screen these resumes, they’re often pulling AI summaries of your resume in the system. So it’s a quick paragraph that lives next to your name that’s summarizing what you’re working on. And data, oftentimes, makes it in there. So it’s so important to have that data. From a human lens, you’re also able to scan that and see that quite easily on a resume.
I would also say, when it comes to the interview, in an age of everyone reading off of scripts that were written by little teeny weenie LLMs, I want you to be a person. I want you to bring a personality to the interview.
Small talk at the top of the interview. When they ask how you are, give them a little something-something, “I’m great. I just made this new baked beans recipe. I’m awesome. I just did…” insert a neutral thing you can chit-chat about to break the ice. That is something that so many people are missing right now. And it’s feedback I hear from companies I work with all the time.
And when it comes to actually being on the job, this might be like corny old-school advice, first couple months is dedicated to being a sponge. Learn as much as you can. The next couple of months is dedicated to fixing as much as you can.
And, really, the theme of being great in your career is going out of your way to be a kind person, set those boundaries so that you don’t burn out and operate with a lot of humility. Because I will say the companies that I work with, there is a concerning lack of humility, both on the job and in interviews.
Because we’re so supercharged by AI and having the answers, it’s really hard for us to admit when we need more training or when we don’t understand. And I think that is such a valuable superpower. It’s really about that human element. That was so much.
Pete Mockaitis
Okay. Now you said scripts. Maybe I just need to stop being so surprised, but are you telling me candidates show up with an LLM-written script in their interview and proceed to read it from the paper verbatim?
Emily Durham
What if I said yes and, and the kids have taken it further? Okay, so you’ve got that. That’s like a thing that’s 100% happening.
Pete Mockaitis
This happens, like, semi often?
Emily Durham
Oh, I would argue, and this is data I’m making up, I would probably say depending on your industry, 40% of the time. This is like standard where they’ve got like their pre-prepped bullet points, they’re chatting with you on Zoom, eyes float to the right, we’re now reading a script.
What’s also happening is there are now tools available that plug into your Zoom or whatever platform you’re using, and it is using AI to transcribe the question the interviewer is asking while automatically generating the correct answer in front of you in a teleprompter. And that is happening at an astronomical rate as well.
Pete Mockaitis
Well, then on the flip side though, you’ll have interviewers who are AI avatar robots saying…
Emily Durham
Gives me the heebie jeebies.
Pete Mockaitis
It’s like, “Tell me about a time that you worked on a team in collab.” What? And so it really is like a dystopian “Black Mirror” like situation. Part of me thinks that the world will figure out, any week now that that’s way dumb and to stop doing it. But part of me thinks, “No, the short-sighted efficiency hounds might really double down on this.”
Emily Durham
There was a really interesting thought piece that came out on this, talking about how experts, and they cited no experts, so Lord knows who’s they’re referring to.
But basically how the hiring system is so broken because companies are over-indexing on the use of AI. In response, candidates are, too. Got to fight fire with fire. I’m never going to blame the candidates. But it has basically made first-round virtual interviews meaningless because it’s, essentially, like AI versus AI.
So what some companies have started to do is increase the amount of in-person interviews, because obviously that blocks out some of this. But they’ve also bumped up the amount of live case study or hackathon-style interviews, like circa Silicon Valley 2011.
So I do think we’re going to start to see a rise of like the live case study need to be in-person watch-you work interview, which is crazy because that’s so much more labor for free.
But I do think that bubble has got to pop at some point because it is, when people say an interview is a conversation between two liars, it’s now yes and they’re both like WALL-E the eye robot.
Pete Mockaitis
Wild. Okay. Well, Emily, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?
Emily Durham
I think that’s all the big stuff. The only thing I like to leave people with is the market is tough, but so are you. So please try to be mindful of what your for-you page looks like. Do not allow yourself to doom scroll into the belief that you are not capable of growing in your career today. You can. We just need to adjust the strategy.
Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?
Emily Durham
My go-to favorite quote all the time, it’s a bit of a cheesy one, which is, “Be scared and do it anyways.” I’m a big believer in doing before you think. And sometimes you make mistakes and you learn quickly, and other times you stumble into great people or career paths that you didn’t expect.
Pete Mockaitis
All right. And a favorite study or experiment or bit of research?
Emily Durham
Another one that I actually just posted about a couple of days ago was specifically a study around how women, the curvier or less thin or “standard-size bodied” they are, the more time they spend at work trying to find outfits to conceal their bodies, and it actually occupies brain space at work.
So women will get up and get dressed and automatically have to think about how they can conceal a body to not be perceived as showing said body part or somehow being sexualized in the context of wearing something like a button-down top, as simple as that may be.
So I find that absolutely fascinating, how bodies, especially, you know, bodies that can be racialized or looked at through the lens of gender, are already things that are conditioned into people getting ready for work. It’s like labor that starts before the clock starts.
Pete Mockaitis
Okay. And a favorite book?
Emily Durham
I haven’t finished it, but I’m quite excited by it, is Strangers. It’s going viral right now, which is a sign that Strangers: A Memoir of Marriage. It’s by Belle Burden. I’m only like a third of the way through, but it is a memoir about her relationship, and it’s fascinating.
Pete Mockaitis
All right. And a favorite tool?
Emily Durham
I’m a Copilot girl. As much as I talk about AI, I do think that the reality is we need to learn how to leverage it to stay competitive with what we do. So I’m big on my Note-Taker function in Copilot so that I don’t have to draft any meeting summaries. I’m really anti-meeting summary right now.
Pete Mockaitis
Okay. And a favorite habit?
Emily Durham
I would say doing my makeup. And as silly as that sounds, that is my, like, me time. And I wake up, make my coffee and do my makeup, and I feel like it resets my nervous system before I even check my phone. Like, those are the first two things I do. It’s coffee, makeup, and then I deal with the real world.
Pete Mockaitis
And is there a key nugget you share that seems to really connect and resonate, you hear folks quote it back to you often?
Emily Durham
I think it’s that all of our jobs, ultimately, are made up and we float on a rock. And all the career advice in the world is fabulous. But, at the end of the day, when all of our lives flash before our eyes, I surely hope 80% of it isn’t you at a cubicle. I hope it’s you with the people you love. So act accordingly.
Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?
Emily Durham
You can find me on Instagram and TikTok, as well as YouTube at Emily The Recruiter. And you can check out my book and my podcast, which are both titled “Clock In.” If you miss me, everything’s going to be hot pink, so surely I’ll be easy to find.
Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Emily Durham
I think this is the week where you talk to a stranger and ask a stranger for a favor. It could be as small as feedback on how you performed in a meeting or a question about their career. Let’s get used to building community again. And when you ask people for favors, you open up the door for them to do the same.
Pete Mockaitis
All right. Emily, thank you.
Emily Durham
Thank you.






