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Each week, I grill thought-leaders and results-getters to discover specific, actionable insights that boost work performance.

392: Getting Your Dream Job by Illustrating Your Value with Austin Belcak

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Austin Belcak explains how deep research, cold emailing, and solving one of your dream company’s problems upfront accelerates job hunting–while building your skills.

You’ll Learn:

  1. Two common themes to successful job searches
  2. How to do cold outreach that gets responses
  3. Two ways to effectively illustrate your value

About Austin

Austin is the founder of Cultivated Culture where he teaches people how to land jobs they love without connections, without traditional experience, and without applying online.

Austin’s created a community of over 30,000 job seekers who have leveraged his strategies to land jobs at places like Google, Microsoft, Facebook, Apple, Amazon, and more.

Items Mentioned in this Show:

Austin Belcak Interview Transcript

Pete Mockaitis
Austin, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Austin Belcak
Pete, I am so happy to be here. Thank you for having me.

Pete Mockaitis
I think we’re going to have a lot of fun. You talk a lot about the career hunt and how it’s done better, but you’ve got a pretty dramatic story yourself of coming from a pretty miserable place it sounds like in your career to a much better one. Could you tell us the tale?

Austin Belcak
Yeah, absolutely. Just to give some people context around where we’re at now before we rewind. I work full time at Microsoft. I work in sales there on the advertising side of our business in New York City.

But on the side of that full time job, I run a site called CultivatedCulture.com, where I basically teach people to leverage some unconventional strategies to land jobs they love without traditional experience, without prior connections, and without applying online.

I started that about three years ago and since then we’ve grown the community to – there’s about 12,000 people in it now. About 30,000 people have come through the doors total. Many of them have gone on to land jobs at places like Google and Microsoft and Facebook, Apple, Amazon and many, many other industries as well. That’s basically where I am now, but to your point, it has not always been that way.

If we rewind the clock back to high school for me, which is now more years ago than I’d like to admit, I was dead set on being a doctor. I had taken all these classes in high school and biology really resonated with me and chemistry did as well. I thought this would be cool and doctors make a lot of money. They’re well regarded in society. Mom and dad would be happy.

I set my sights on that and I kind of tailored my whole strategy around getting into a college with a good premed track. I sort of made that happen. I ended up at Wake Forest University, which given the grades that I had and their programs, that was a good fit for me.

But I had gone to boarding school for high school and boarding school was awesome. It was a great experience, but it was a bit sheltered in the fact that while we had some freedoms on campus, there wasn’t that same level of exposure that you may get at a regular day high school where you have to drive there and you can go to people’s houses on the weekends and things like that.

I got to Wake Forest and the social scene was I guess we could say much more robust than it was in boarding school.

Pete Mockaitis
You talk about a robust social scene makes me imagine you doing keg stands. I don’t know if that’s what you mean by that, but-

Austin Belcak
That’s exactly what I mean by that, Pete. That’s exactly what happened. The first night literally we moved into the dorms and the first night I remember walking out with my new roommate and a couple of guys we met that day.

This car pulls up in front of us and they’re like, “Hey, you want to go to a party?” Alarm bells going off in your head and your mom’s like, “Austin, don’t talk to strangers. Don’t get into weird cars.” We’re like, “No, that’s fine.” Then we look behind him and there’s just this whole line of cars.

The next guy pulls up and says, “You want to go to a party?” We’re like, “Is this a thing?” They’re like, “Oh yeah, this is what happens.” Basically these cars pull up, you hop in one and they take you to a party. That was kind of the beginning of the end of my medical career as far as being a doctor goes.

Pete Mockaitis
Because you were just partying so much, you weren’t focusing on the grades or what happened exactly at this party?

Austin Belcak
Pretty much. All these freedoms that you never had at home are suddenly available.

That was way more interesting to me than class was, so I immediately failed chemistry my first semester. Then I went ahead and failed French the next semester. I rounded out my freshman year with a 1.99 GPA, which is not great. I don’t know too many med schools these days that are accepting kids with that sort of GPA. My dreams were kind of shattered.

I wasn’t too upset about it, but I kind of had this choice, I could continue to explore and try and find a new passion or I could continue enjoying this new social scene that was exciting and fun. I decided to do that. Basically, that carried me through. I kept my biology major.

That carried me through to junior year when my roommate’s dad, who is an orthopedic surgeon, he kind of plopped an internship in my lap with a medical device sales company. They were a subsidiary of Johnson and Johnson.

I worked there during the summer. They gave me a job offer at the end of the summer. They said, “It’s yours if you want it.” I thought that was awesome because that meant that I could totally slack off senior year and I had my job and I was good to go.

That’s exactly what I did. I didn’t apply anywhere else. I didn’t interview anywhere else. Then I graduated from college and I kind of got slapped in the face.

I hadn’t taken into account anything like cost of living, racked up about 10,000 bucks for the credit card debt in the first three months out of college literally just trying to make ends meet.

Then my boss was just terrible.
Then finally the job itself, I was getting up some days at 2:30 – 3 in the morning to drive two and a half hours to get to the hospital by 6 AM. That really was not super fun.

One day my boss told me in a very condescending fashion, “Maybe you should think about another career.” I actually said, “That’s pretty good advice at this point.”

I assumed that going to a four-year undergraduate college and getting degree would at least get me my foot in the door somewhere. It would give me a chance. Why else did I pay all this money for this degree? I set my sights on technology.

I set my sights on one of these leading tech companies and I applied to them. I got rejected pretty quickly.

I figured I needed to go get some advice. I stopped by my career counselor’s office at Wake Forest. I talked to my parents. I talked to my friends, who had landed jobs. I kind of tried to consolidate all of their advice. The common theme was that I should basically find jobs online, Tweet my resume for them, personalize my resume and my cover letter, apply for them and then kind of cross my fingers and hope that somebody got back to me.

If nobody got back to me, then the next step was to basically rinse and repeat until somebody did. I was told pretty frequently that it was a numbers game, so the more stuff I threw up against the wall, the better chance I had of something sticking and landing that job offer. I continued down that path.

I took a step back and I started applying to companies in the mid-tier startup range and didn’t hear anything from them. I started with early stage startups and didn’t hear anything from them. Then I was applying to companies that just had the word tech somewhere on their site. I still didn’t hear anything from them.

At this point I was really frustrated because I was doing everything I was supposed to do. I just had gotten this quarter of a million dollar education that’s supposed to get me a job. That’s the whole point of it. Here I was with nothing. I was incredibly, incredibly angry, but I didn’t know what else to do.

About that same time I was reaching out to some alumni at Wake and somebody I had a conversation with basically gave me a light bulb moment. They told me that I was taking advice from the wrong people. I thought that was crazy because throughout our lives when we grow up, the people that we look to for advice are our parents and our friends and our teachers and the people that we look up to.

I was like, “I don’t understand. What exactly do you mean?” He said you should only be taking advice from the people who already have what you want.” That really resonated with me because while my parents were successful in their own right and my friends had been successful out of college in their own right, none of them had come out with a terrible GPA and a biology degree and a job in medicine with three months of professional experience, and now I had aspirations to work at Microsoft or Google.

I realized that I needed to go out and find people who had done that and had done it successfully and quickly and who were around my age.

I immediately drove home and I wrote down criteria for my job search or my dream job, rather. Those were – there were four criteria. The first was to be working at a leading company like a Google or a Microsoft or Facebook; to be making over $100,000 a year; to be working in a major city like New York, San Francisco, and LA; and finally, to be doing that all before the age of 26 because I didn’t want to wait until I was 40 for all this to come to fruition.

I took my list of my criteria and I went out on LinkedIn and I found people who matched that criteria as best as I possibly could. I tried to find these young folks who are working at those amazing companies. I looked at their salaries on Glassdoor to make sure that they were in the range. Then I just started reaching out cold. I probably reached out to about 50 or 60 people. Roughly 10 to 15 got back to me. I started having-

Pete Mockaitis
That’s a decent ratio.

Austin Belcak
Yeah. I was very, very surprised, especially for the first pass. I think it was more beginners’ luck than anything because when I started my full outreach for the job search later on, the ratio was not so good and I had to do a little bit of learning to improve that. But for whatever reason it seemed to work out.

I had conversations with these people. I tried to learn as much as I could about their stories and the strategies that they used and how they approached this job search. There were a couple of common themes.

The first was that all of them had gotten in via a referral of some kind, which is really interesting to me. The second was that they all found creative ways to illustrate their value. They stepped outside of the box, the traditional box, of a resume and a cover letter and some interview answers to illustrate their value. That was also really interesting to me.

I took what I learned and I did a bunch of research. I basically made it my mission to turn the hiring process into a game and try to figure out how I could create some shortcuts. A lot of my time was spent learning how to build relationships with people I’d never met before, finding ways to understand the challenges they were facing, the challenges their companies were facing, new initiatives and projects that they were releasing, basically any way that I could add value.

Then I would go back and I would research those problems and I would come up with creative ways to highlight what I brought to the table and the tangible value that I offered if they took a chance on me. I basically spun those up over the next couple of years to land offers at Microsoft and Google and Twitter and a whole bunch of other places. The rest is history, so here I am.

But after I started working at Microsoft, I had a bunch of people from Wake Forest reach out to me and they were like, “Aren’t you the kid who graduated with like a 2.5 GPA? How the heck are you working at Microsoft?” When the 20th person asked me that I thought I’m having the same conversation with all these people, maybe I could find a way to write this down in a scalable fashion.

I started up my site. I came up with my name pretty off the cuff. I really just wanted to get this blog post out there. I wrote it all up. I did some promotion. It got an incredibly positive response from friends and family but also from strangers on the internet. That’s really how this whole thing started. Now we’ve been going strong from about three years.

Pete Mockaitis
Well, I’d love to dig into the particulars on these tactics, so the creative ways of demonstrating your value and acquiring these referrals. How did you do it and how have you seen other people do it successfully?

Austin Belcak
Definitely. The overarching theme here is find people who can have the biggest impact on the hiring decision for the role that you want, number one. Number two is to build a relationship with them regardless of whether you’ve met them or not.

I was talking to somebody earlier on the phone today and she was like, “You mean reach out to total strangers?” I was like, “Yeah, we’ve got to reach out to total strangers.” It’s overcoming that barrier as well. Then finally, those creative ways to illustrate your values.

If we start with the first piece there, when we talk about locating or identifying people who can have the biggest impact on the hiring decision, it really comes down to somebody who would be your manager if you got hired or would be your colleague sitting at the desk next to you.

I think a lot of people feel like reaching out to recruiters is something that is really important and needs to be done, but I personally don’t recommend it. Recruiters – it’s no knock against recruiters because what they do is really important, but they are inundated with emails and it is so hard to stand out.

Even if you do get the opportunity to stand out and they reply to you, their influence ends when they refer you in for an interview. They’re not going to be able to advocate for you through the hiring process. They’re not going to be in the room where the hiring decision is made.

But if you get in touch with somebody who would be sitting at the desk next to you on your team or would be your manager, they can also refer you in, but then they can also kind of be your champion internally and coach you through the interview process. They can advocate for you in the room where the actual hiring decision is being made. That is so critical.

But on top of that, they’re not getting bombarded with emails from potential candidates. It’s also a lot easier to get in touch with them using the right outreach strategies. That’s the first step is kind of getting yourself in the mindset of who to reach out to, why, and then we have to go out and find them.

Pete Mockaitis
Can you tell me in terms of the who, I guess how do you know that the person from the outside looking in, that the person you’re reaching out to would in fact be your manager or your colleague in the desk next to you?

I suppose in some ways if they have pretty specific titles, you can be like, “Oh yes, that’s dead on,” but other times the title might be something – I thinking of Microsoft, thousands of people might have the same title in terms of what they’re doing. How do you get clear on these would be the nine people that would be the influencers on what I’m really after?

Austin Belcak
Yeah, it’s a great question. I think you kind of hit the nail on the head, Pete. You’re never going to be able to – that’s not true. Never say never. You may get a tip on who the hiring manager is and that’s great. But in the majority of cases, you’re not going to be able to pinpoint the exact hiring manager. The best thing that you can do is take an educated guess. That’s exactly what you mentioned.

Let’s say I want a job at Microsoft in New York as an account manager. I can go look up all the account managers that currently work at Microsoft in New York. That’s probably going to be my best target base. I do know that if I reach out to all of them that I will hit somebody who will be on the team I’m being hired for because I reach out to literally everybody. That’s one way to cover it.

I also recommend reaching out to as many people as you can. A lot of people ask me, “Is it weird if I reach out to multiple people at the same company? What if they start talking about me? What if my name gets out there? Is that going to hurt my chances?” At the end of the day, no. That’s not what I’ve seen.

My background is in sales and I’m in sales now. There’s a nice little anecdote that sales people like to throw around where a lot of the deals get done or big steps or breakthroughs happen on the seventh touch point. It’s really about that familiarity. You kind of have to get – the more that you get in front of somebody rather, the more familiar you become and the more likely they are to then take that action.

Pete Mockaitis
Well, I’m thinking in a way I imagine if they do talk about you. Then it’s conceivably possible that they’d say, “Oh my gosh, why is this guy wasting our time? I already gave him the answers, so he’s talking to three other people who give him the same answers,” but I think it might be more likely that the response is, “Whoa, we almost never see candidates who are so committed as to go to this length to get in. That’s interesting. We should take a closer look at this guy.”

Austin Belcak
100%. That is – the majority of the times that I’ve gone through this and when I’ve coached people and gotten feedback, and even talked to the hiring managers themselves, that is the exact feedback we’ve gotten. People are typically – they typically see that as a sign of persistence and a sign of enthusiasm and motivation and a differentiator from all these other candidates who are just relying on the baseline or the minimum required to kind of get their foot in the door.

But on top of that, some of the other tactics we’re going to talk about in a second here are going to make it so that even if there was a doubt, even if they are kind of around the water cooler and they’re like, “Who’s this Pete person? His name’s come up. I don’t know. He’s kind of weird. He’s reaching out to all of us.”

Pete Mockaitis
Definitely weird.

Austin Belcak
The next step is going to wipe that off the table, which is once you’re able to – this is kind of two-fold. When we think about creating something valuable that illustrates our value and it is compelling to the person, there’s two ways to get it. We can either get it from the contacts themselves or we can get it through our own research.

One of the most important things you can do is put in as much time researching this company as you possibly can. If you do that ahead of time, if you do that before you reach out to people, you’re going to be that much more prepared when you are reaching out. You’re going to have better outreach, but also a lot of times somebody will – people will be surprised.

If you’ve never done cold outreach before, you never know when somebody is going to hit you back up and say, “Hey, I have time in two hours. Can we talk then?” Then the fear and the stress set in if you’re not prepared and you scramble to think of questions and you don’t know what to talk to them about.

But if you spent this time researching the company and you understand the challenges they’re facing, how they’re addressing them, the wins that they’ve had, what’s their current status on X, Y, and Z projects or X, Y, and Z brands, then you come to the table with that much more ammunition to start and drive the conversation. Doing some of this research ahead of time is really, really powerful, but it also allows you to come up with some value-add angles ahead of time.

Then you can either – basically the conversations that you have, you can flush those out. You can kind of validate them. You can tease them out with questions or posing different ideas or statements that relate to the thing you’ve come up with and you can gauge the response.

If the person on the other side says, “That’s actually something that we’re working on,” then great you kind of have something to work off of. But if they’re like, “Oh yeah, we tried that. It was terrible. Totally failed,” then you know that you kind of need to pivot. Getting that research in ahead of time is really, really critical.

When we’re talking about public companies, they tend to be a little bit easier to research than private companies. But just two of my favorite ways to kind of understand where things are going at a high level for those companies are one to listen to their earnings calls.

Every publicly traded company out there, every quarter they have an earnings call and they’ll share it publicly. If you just type in the company name and investor relations on Google, that page should pop up and they should have the most recent webcast.

Basically what they do is – the calls are typically about anywhere from 30 minutes to an hour long. If you’re pressed for time you can kind of find the MP3, and download it and then speed it up in iTunes, 2x, and save yourself some minutes.

But basically what they talk about is – it’s their presentation to the shareholders as to why the company is in the current state that it is and what they’re doing to make it better. If there’s a challenge, they’re going to address it. If there’s a win, they’re going to call it out. Then they’re going to talk about the future, “What are we doing to capitalize on the momentum of the win? How are we thinking about addressing or fixing the challenge that we saw, which caused numbers to drop?”

That’s a great way to get a high level overview of what happened recently and what the company is driving towards in the future. Then I like to go to a site called SeekingAlpha.com, which is basically-

Pete Mockaitis
Oh yeah.

Austin Belcak
Yeah, it’s a financial blog, where all these analysts kind of come together and they write pieces on different companies. You can go in and you can punch in the stock ticker for a company. There’s two columns. There’s a news column, which is basically your objective stuff like the “Dow dropped 460 points today,” “This stock was impacted X amount,” very objective.

But on the other side there’s analysis, which is where those analysts come in and they basically give their opinion. It’s really helpful because you can pretty much find five different angles on the same topic.

Somebody will tell you why Facebook’s handling of private data is going to be the demise of their company. Then the next article is how some guy is talking about Facebook’s handing of private data is going to help them learn and help all of us learn and it’s going to cause their stock to skyrocket in the future.

Regardless of which position you agree with, you get a sense of all the different angles that you could potentially approach this subject from. That is going to give you a lot of ammunition to have these conversations, but also come up with unique ways to add value.

I was just talking to one of the people that I coach. He was looking for a job at Apple. He couldn’t think of a way to add value. We went on the site and the third article down was Here’s Six Things Apple Isn’t Doing Right Now That Could be Making Them Millions of Dollars. They literally listed out six things and they had specific arguments for their ideas. We grabbed a couple of them and we threw them in the deck and put his spin on them and leveraged that as our value-add project.

Pete Mockaitis
That’s interesting when you say throw them in the deck and value add project, can we talk about when in the course of this relationship building do you trot that out? My hunch is it might be a little different. You say, “Hey, I’d love to chat with you about X, Y, Z.” They go, “Oh yeah, sure. I’ve got 15 minutes to chat in two hours.” You say, “Great.” Then you’re on the phone. It’s like, “Please open up to slide three.” How do you kind of time and sequence that?

Austin Belcak
Yeah, most definitely. It actually – the best answer that I can give is that it depends on the situation. If you’re reaching out and you can’t even get anybody on the phone and you can’t even get any replies, then you may need to trot it out at that point to add enough value to get a response, to trigger a response from somebody.

But let’s say that you are getting replies, things are working well, you’re getting people to set up meetings with you, typically what I like to do is have a few meetings first. I like to as soon as I start outreach, I want to have a general idea of the type of value that I could potentially add. My hope is that the conversation that I have with this person is going to one validate my idea in some fashion. Maybe give me some pieces of the greater picture or puzzle that I can then bake into the project itself.

Then I like to have a couple of these questions, so I get all these different perspectives or a couple of these conversations. Then once I’ve had a few of those, I’m sort of in this place where I’ve talked to the first round of people and I’m teed up for the second round of people. Then I like to approach it by following up. I like to use the value validation project as a means to follow up and drive the relationship with the people I’ve had conversations with.

Let’s say Pete, I reach out to you and we had a conversation, I’m going to go back and finish my project and then I’m going to send you an email. I’m going to say, “Pete, thank you so much for taking 30 minutes to chat with me last week. I really enjoyed our conversation, especially the piece around this challenge that you’re having about getting more new customers.

I’ve actually done some thinking about it and I’ve put together a few ideas around how I think you guys could leverage your existing audience to drive more customers through referrals. I’ve attached that here. Would love to get your thoughts. Email is fine, but if you time for another call, great.” Then I’ll email that off to them.

Basically what that does is one it allows me to follow up the first time. It provides value that showcases my skills, my experience, what I bring to the table, but it also opens up the door for a second follow up because if that person doesn’t reply, I can email them again and say, “Hey, did you get what I sent?”

But if they do reply then the conversation is going. Now maybe they give me feedback over email and now we’re going back and forth. They’re getting more invested in me with each email and with each suggestion or better yet we get on the phone and we build more of that personal rapport. We’re talking instead of typing. Maybe it’s even face-to-face in person. But we’re kind of building that relationship and I’m adding value that directly relates to that person’s team, that person’s company, a role that’s open.

That’s typically when I like to trot it out, usually about five business days or so after we had the call. Then when it comes time to interview, I usually like to bring it with me into the interview. Then we’ll have the interview as planned.

Then at the very end when the interviewer is like, “All right, thanks so much for stopping by. Is there anything else?”  I’ll usually say, “Yeah, there’s one more thing. I talked to a few people at the company here on your team and they told me that your biggest challenge is X,” or “You have this new initiative coming up called Y and I put together some thoughts around that.”

Then I’ll slide it across the table to them and I’ll just say, “No need to look at it right now. I know you’re really busy. I appreciate the time, but if you do have a minute to look at it over the next day or two, please do. Definitely let me know if you have feedback. Thanks so much.”

Again that opens the door for you to follow up with your interviewer and a lot of people struggle with that. Following up is key to making sure that you’re staying top of mind and that they are driving the interviewing process and the hiring process on their end. Those are kind of the two times that I like to bring it out and leverage it most. I think that’s a good segue into what exactly does that project look like.

Pete Mockaitis
Yeah. This reminds me, I think Ramit Sethi calls this the briefcase technique in terms of there’s a very kind of a dramatic moment. It’s like, “What? Nobody else has ever extracted a document and handed it to me. What’s going on here? Oh,” ….

Austin Belcak
And they all use that voice too. It’s great.

Pete Mockaitis
I don’t know if they’re saying this out loud, but they’re thinking it to themselves hopefully because it’s just a huge differentiator. I guess a real key is that you in those conversations you’ve done a good job of zeroing in on, yes, this is their biggest challenge and yes, these are some ideas that might be workable.

You’re also kind of getting some useful feedback in terms of “Oh no, they really hate podcast advertising,” I don’t know. But nobody hates podcast advertising. It’s so effective and been proven many times.

Austin Belcak
Speaking of.

Pete Mockaitis
For example if they’re trying to acquire new customers and you’ve got these ideas and you’re having conversations and they say, “Oh no, they are totally against this,” because, I don’t know, it’s not measurable, it’s very visual, whatever their excuse is. Okay, now you know, so you’ve something that is sort of new and distinctive and feels innovative, like you’re smart, but also not just sort of way crazy out there or disgusting to them for whatever reasons or bias they have against them.

You’ve sort of fine-tuned something that’s pretty excellent by the time you’re in the interview. That’s cool and it’s exciting. I imagine just about nobody does this because it’s too much effort and they don’t want to risk it when there’s no guarantee, but on the flip side if you think about the time you spend blasting applications to hundreds or thousands of opportunities, it’s probably more time effective than the alternative.

Austin Belcak
Most definitely. I’m actually going back a few minutes here. I’m really glad you brought up Ramit because that’s actually where this idea kind of came from. I watched that briefcase technique video.

One of the ways that I built the experience to be able to even be considered for some of these roles at Microsoft and Google was starting up my own freelance consulting firm for digital marketing. The briefcase technique was something that I used to land clients. When I started applying for some of these jobs, I thought why not do something similar for these companies. That’s exactly what it was born out of.

But I’m also really glad that you brought up the point of it taking a lot of effort. Two objections that I typically get are that it takes a lot of effort and what if a company just takes my work and runs with it. I totally understand where people are coming from with both of those. But first for the ‘it takes a lot of work’ piece, it definitely does. But to your point, how much work are you spending applying online every day and is that making you happy? Also is it bettering you?

Pete Mockaitis
Exactly. You’re learning a ton as you do this. Maybe it’s not applicable for Microsoft, but hey, Adobe is doing similar stuff.

Austin Belcak
Absolutely. It even goes beyond that. There aren’t too many transferable skills from applying online, but if you train your brain to get into this mode of consuming information with a lens of identifying problems and coming up with solutions quickly, that’s a pretty valuable skill to have anywhere in your career, whether you’re job searching, whether you’re trying to increase revenue or drive against goals that your boss gave you or come up with ideas to make a case for a promotion or a raise or starting your own company or business in pitching people.

No matter what you’re doing business-wise having a mindset of knowing where to find the right information, knowing how to tease out problems, that’s really, really valuable. This is kind of the first step there.

It definitely does take work, but you’re going to be that much better for it as a professional and as a person. That’s something I’ve seen direct benefits from even starting the business here and within my career at Microsoft.

Then the second objection is always what if the company steals my work and runs with it. I get what people are saying. There’s something that I’ve heard from a lot of people who advocate for the traditional job search and traditional business practices, which is basically if you’re good at something you should never do it for free.

I think that that’s changed in our world today because it’s so competitive. Whether you’re starting a business or searching for a job, there’s so much competition out there. If you’re willing to go the extra mile, a lot of people are still abiding by that methodology of not giving anything away for free and they’re the ones who are going to lose out.

If you really think about it, sure, you’re putting in a lot of time, but how much is a new job worth? When I got my job at Microsoft, I got a $60,000 raise. That’s by no means the norm, but the job before that I got a $20,000 raise, so let’s call that closer to even.

I think I spent probably maybe 20 hours coming with a value validation project for them and doing some research and putting it all together and then presenting it. If I think about it from that lens, I basically got paid 1,000 bucks an hour to come up with that project. I’ll take that hourly rate any day.

Pete Mockaitis
Oh sure.

Austin Belcak
That’s awesome. When people are worried about putting in the work and also companies stealing their work, I think you need to think of it more as the long-term strategy, a long-term investment. if a company is going to steal your ideas and just run with it, that’s a great litmus test for whether or not that’s a company you want to work for.

Pete Mockaitis
And if they steal your idea and you learn about that in the future, that goes on your resume.

Austin Belcak
Yes. Yeah, absolutely.

Pete Mockaitis
….

Austin Belcak
You have the proof. You can show when they executed it and when you came up with it and sent it to them.

Pete Mockaitis
That goes on your resume. They did almost all the work.

Austin Belcak
Yeah, I love it.

Pete Mockaitis
You did 20 hours’ worth. They did 3,000 hours’ worth.

Austin Belcak
Yeah, yeah. That’s awesome. That’s basically, it’s a short-sighted business strategy. All the great companies that I know, they want to invest in people who are going to bring great ideas to the table every day and they’re going to constantly be innovating and thinking of new ways to solve problems and be willing to roll up their sleeves.

On top of that, if I have an idea and I give you the framework, you’re probably not going to execute it the same way that I had in mind, whether or not it’s better or worse is up in the air. But if I’m a company I want to – I don’t want to just take this one idea.

I want to invest in the person who is willing to roll up their sleeves and work hard enough without even being employed at my company to come up with an idea like this because I know that once I bring them into the fold and give them all the inside information and the resources and all of that, they’re going to 10x those ideas and they’re going to be so, so impactful to the business.

If a company does steal your ideas, to me that’s a company that I don’t want to work for. Imagine what happens when they’re paying you and now that your manager is stealing all of your ideas the same way that they did when you applied for the job. That’s just a situation that you don’t want to be in. The great companies out there recognize that the person who is coming up with the ideas is far more valuable than the specific idea itself.

Then finally on that topic, how badly do you want the job? If you’re worried about a company stealing your project, just think about what you’re doing now. Is it working? Because if it’s not, if you’re applying online, if you’re trying to network and you’re doing this stuff and it’s just not working, you need to try something else.

If you’re so worried about a company stealing your project, but what you’re doing right now isn’t working, something has to give one way or the other. I’d much rather put in some time bettering myself, like honing my analytical thinking, my problem solving skills to come up with this idea that even if the company takes it and runs with it, like you said Pete, you can take the credit for it, you can put it on your resume, but you can also take that knowledge and the skills that you learned from going through that process and you can move on to the next company.

That’s how I typically handle both of those objections with people. But I’m happy to also give examples of specific projects that people have put together if you think that would be helpful.

Pete Mockaitis
Oh yeah, let’s hear examples of the projects and sort of the deliverable. It sounds like you’re working with PowerPoint slides and kind of what makes it great? Is there kind of a rough range of slides and what is the stuff that really makes you seem brilliant as opposed to like, “Yeah, okay. You Googled something. I’m not impressed.”

Austin Belcak
Absolutely. Right off the bat, I’d say that this is all about getting creative and focusing in on two things. One, what is valuable to the company, so what do they care about. Then also, what medium will help you best get that value across.

I mentioned PowerPoint decks because that’s what was easiest for me and that’s what was natural for me. But I know there are a lot of people out there who are into video or maybe they’re developers and they know how to code things and build things.

There’s so many different mediums that you can get the value across with that anything that you can do to stand out is great and anything you feel comfortable with is also great. A lot of people aren’t writers out there, but maybe they’re videographers. A video is great. But if you are more of a writer than a videographer, a blog post is great. Again, whatever you feel comfortable with.

Just to give a few examples. There are a couple that I really like. The first one is from a student named Cam. She was at Northeastern and she wanted a job at Airbnb. She had applied online and didn’t hear anything. She reached out to a bunch of the people who worked there. She also didn’t hear anything from her outreach.

We got to talking and I was like, “What do you want to do? Do you want to try and come up with something else? Do you want to move on?” She said, “I haven’t done everything I could possibly do to get my foot in the door here.”

She went out and she actually combed through social media to find pain points that real Airbnb customers had about the business. She screenshotted the pain points that people had. She consolidated them and she kind of analyzed them to find two that really stood out.

Those two were the lack of a keyword filter. Basically if I wanted to rent an apartment in Chicago for the night that had a hot tub and I could look right down into Wrigley, I don’t think that’s possible, but regardless, if I wanted that, I wouldn’t be able to search for that specifically. I would basically have to search for listings in Wrigleyville and then click on each individual one and see if it had a hot tub and a view.

That’s not a great user experience because it requires a lot of effort on the user’s end. Naturally people were upset about that. The second piece was getting in touch with their customer service. Apparently, Airbnb’s customer service is like notoriously bad. Cam came up with ideas for both of those.

For the first, she went out and she found people and she asked them to go through this task of finding listings with specific criteria and asked them for their feedback and how they would improve it. She took all of their feedback and the recommendations and she mocked it up into an actual flow of what it would like within Airbnb’s app. That was one solution.

Then the second was she went out and did a bunch of research on the benefits of live chat, so basically having a little widget on your site that would allow people to interact with the site immediately and get the help they need immediately without a huge cost or overhead to Airbnb itself.

Basically she went out and she found all these benefits that showed that having live chat increased customer retention and increased satisfaction, increased revenue, all these metrics that any company wants to continue to improve.

What she did was she put together a deck, where she basically teed up the – she had screenshots from all these people on social media complaining about the thing. Then she went through and talked about the methodology of how she got the results. Then she showcased the solution.

That was about an eight-slide deck. It wasn’t anything crazy. It wasn’t professionally designed or anything. Anybody listening to this could have put it together. But then she sent it out to the same contact that she had reached out to before and she got a reply the next day. She was in their office for an interview the next week. That’s a great, great example.

Pete Mockaitis
But did she get the job Austin? We’ve got to get closure.

Austin Belcak
She did. She did. Absolutely.

Pete Mockaitis
Hooray.

Austin Belcak
Yes, yes, yes. Of course, of course. I mean how could you not hire somebody who was doing that? Then that’s the whole point.

She went out and she found this tangible problem. She wasn’t like, “Hey, I think that your customers are having this issue.” She said, “Your customers are having this issue. Here’s how you fix it. I’m the person who has these kinds of ideas and will help you execute on that.”

Of course, they’re not – who’s going to hire somebody who’s just coming up with a resume and a cover letter, black and white ink, all of that, over somebody who went out and did marketplace research, customer research, and came up with actual tangible value for the company? That’s the type of thing that we’re talking about.

Just to give one more example that’s a very different end of the spectrum. There’s a guy named Tristan who he wanted job at Foursquare. This is about six – seven years ago when Foursquare was really booming. They were releasing an ad product. They had all these advertisers currently on the platform. They were looking to grow.

Tristan saw that they had an opening on their sales team and he really wanted it. Instead of just applying online, he went out and he basically mapped – he made a map of all the companies that were currently advertising on Foursquare. Then he went out and created a list of companies that were sort of lookalike, who matched the same criteria. Then he went and started reaching out to them. He generated about ten leads.

He got in touch with people, had conversations, positioned himself as a supporter of Foursquare. Then he sent an email to the CEO of Foursquare. He said, “Hey, you guys have an opening on your sales team. I’m really, really interested in it. I didn’t apply online. I didn’t do anything else, but I have ten people at companies who are ready to advertise with you today. I’m happy to give you their names and I’m happy to put you in touch with them. When can we meet?”

The CEO replied to him. They onboarded those ten companies. Tristan got hired not just as a regular salesperson, but actually as the director of sales.

Austin Belcak
Yeah. That’s another great example of thinking outside the box. He could have easily said – somebody who’s able to convince ten people to try a product for a company they don’t even work for has a good track record in sales ahead of time.

He could have easily said on his resume, “Over attainer, averaging 150% quota at my company,” but then he’d sound like exactly every other salesperson applying for the job. But by actually going out there and sourcing leads, which is exactly what they’re hiring this person to do and then bringing them to the CEO, again, same story as Cam from Airbnb. Why would they hire anybody else because they know that this person can do exactly what they’re asking for?

Pete Mockaitis
I like that because when we talk about value, which can be a nebulous word at times, it’s so precise in terms of okay, these are real companies, who are quite likely to give us real money real soon. That’s great.

Then that also gets you thinking in terms of the value you’re creating doesn’t just have to be thoughts, ideas, input from users or customers, but it could be real precise in terms of generating revenue like, “These are leads we might buy from you right now,” or slashing cost in terms of providing actual vendors.

It’s like, “I’ve spoken with three people who have experience in automating manufacturing packaging lines and can totally handle doing box-dried macaroni,” I’m just inventing a totally new example, “and are happy to chat.”

If you’ve already validated that “Yes, sure enough they’re looking to slash manufacturing cost and there’s a lot of waste showing up in packaging. It’s very manual to figure out where the problems are coming from and how to address them,” then that could really resonate. Then it’s like, “Wow, we’ve never heard of these companies before and we should,” or, “Yeah, we’ve talked to one of them but haven’t heard of the other two. You’re bringing in new stuff that we hadn’t even considered.”

You can only be perceived positively unless you did a really shoddy job in terms of “This isn’t a real problem that we’re worried abbot. This thing that you’re proposing is completely farfetched and unworkable.” Assuming that you’ve got a reasonable quality, it’s huge in terms of showing what you can do.

Austin Belcak
Yup, absolutely. That’s basically the overarching strategy there. The best way that people can get started is to just start reaching out to people who are in a position to help them get hired. I know that that can be somewhat of a daunting task for people who have never reached out cold before. I have plenty of resources on my site to help people with that. I have templates of scripts and all that.

But the best thing that I can recommend is just start with one person per day. You can even do one person a weekday, so just five emails a week. Just find somebody on LinkedIn. You can look up their professional email using a tool like Hunter.io or VoilaNorbert, V-O-I-L-ANorbert.

You get their email, you just shoot them a note and you say, “Hey, I’m really impressed with your experience and I’d love to learn more about how you were able to achieve and accomplish all the things that you have in your career. Can we talk more about it?” Definitely probably go into a little more detail and personalization than that, but something along those lines.

Just start sending one email a day and I promise you, you will get responses. When you start getting responses and you start having these conversations, everything else is going to kind of fall into place. That’s the best next step that I can recommend. Yeah, Pete, I really, really appreciate the opportunity and you having me on here.

Pete Mockaitis
Oh yeah, this was fun, definitely. Well, now could you share with us a favorite quote, something you find inspiring?

Austin Belcak
Yes. It’s not necessarily job search related, but it could be. But for me something that’s resonated and I’ve been trying to focus on is that “Comparison is the thief of joy.” I think that is a Teddy Roosevelt quote.

I don’t know if you’ve run into this building your business, but it’s very easy to go on LinkedIn or somebody else’s blog and be like, “Man, they have so many more visitors than I do,” or “so many more likes and they’re doing so much better. That’s something that I really struggle with personally. I have that quote written up on our chalkboard in our kitchen here. I’m trying my best to kind of abide by it every day and just focus on me.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Austin Belcak
Oh, I can relate this one to the job search. Interviews are very fascinating environments for me because I am a big psychology fan. One of the things that I always recommend to people – I have two. I don’t know if we have time.

But the first one I’d recommend is basically in a series of events, people are most likely to remember the first thing, the first event and the last event.

When we think about that in the context of interviews, interviews all sort of follow the same progression. There’s the intro and the small talk kind of before you sit down at the table. Then you dive into the questions. There’s some soft balls. Then maybe you get into behavioral, maybe technical, case study questions. Then towards the end of the interview, the interviewer asks you if you have any questions for them.

[51:00]

For the majority of interviewers out there, a lot of the answers are to the middle section are going to be the same. “Tell me about a time you failed. Tell me about your greatest weakness. Tell me about a time you succeeded,” all that stuff. The answers are all going to be sort of in the same ball park. But if we think about that principle where people remember the first and last event in the series, those happen to be the two events in the interview that we actually have the most control over.

You can drive the small talk at the beginning of an interview. If you do some research on your interviewer, you looked them up on Google, you looked them up on LinkedIn, maybe you find their Facebook profile, they have Twitter feed, and you try and find some piece of information that you can bring up at the beginning of the conversation that sort of sparks more personal talks so the formal barrier comes down.

That’s a great way to start the interview and that’s something that they’re going to be likely to remember.

Then at the very end if you can ask great questions. I also have an article on my site about – I just have a set of five questions. I know a lot of the articles I read give you like a million questions out there and tell you they’re all great, but I did a bunch of research using a lot of those questions and these are the five that I found to be the most effective.

But if you ask a great question that kind of incite a conversation and are a little bit on the unique side versus what everybody else might be asking, that’s also going to be very, very memorable. Doing both of these things will typically open up or give you some ammunition for a follow up.

Maybe that personal conversation – maybe this person tells you, “Hey, I’m getting married. I’m going on my honeymoon,” or “We had this vacation planned,” or “Hey, I just started brewing my own craft beer,” or “meditating,” or whatever. All of that is great ammunition for you to then go and follow up.

Ask them “What beers have you brewed? Where can I find a recipe?” “I love that book that you mentioned. Who’s the author again?” Then you can say – you can send them a follow up and say, “I read the book. My favorite point was X, Y, and Z. I totally understand why you said X about it.” It really opens the door to continue the conversation and continue building the relationship.

But that is a long-winded answer to your question, Pete.

Pete Mockaitis
That’s a good one. Certainly. How about a favorite book?

Austin Belcak
That’s a good one. I think my favorite book is probably recently probably The Power of Habit. That’s one that my wife and I both love. I think habits are so critical to success in any capacity. They really drive – once you read that book you realize just how much habits drive most of your life. If you can build the right ones, you’re definitely going to set yourself up for success.

Pete Mockaitis
And a favorite tool?

Austin Belcak
My favorite tool would probably have to be one of the ones I mentioned before, which would be Hunter.io or VoilaNorbert.

Pete Mockaitis
It’s really amazing ….

Austin Belcak
Yeah, they were a total game changer to me. But since I already mentioned them, for people wondering what they are, they basically allow you to look up anyone’s professional email address.

[54:00]

A related tool that should go hand-in-hand and I recommend to all my job seekers is it’s called Yesware, Y-E-S-W-A-R-E. It’s essentially an email tracker. This is a little bit creepy to be transparent, but it will allow you to basically see the activity on all the emails you sent.

You can when people open your email, how many times, how often, where, when, and if they engage with it. If there’s a link in it, it will tell you if they clicked on the link. It will tell you what device they opened it on. It’s pretty wild.

But the reason it’s so helpful is because when you’re reaching out cold to a lot of these people, you need to understand that a random email from a total stranger is probably low on their priority list no matter how badly they want to help you. Just because you don’t get a response, doesn’t mean that the person doesn’t want to help you or isn’t interested.

I gauge interest using email tracker. If somebody opens my email multiple times, then to me that is indicative that they’re thinking about it, they’re interested in it, they’re just very, very busy. I’m going to follow up five business days later. If they only open it once or they don’t open at all, then that means it’s time to move on to the next person.

Pairing using Hunter to find people’s emails and then using email tracker to gauge the engagement on their end, those are two of the most powerful tools you can use for finding strangers and reaching out to them and starting to build a relationship.

Pete Mockaitis
How about a favorite habit?

Austin Belcak
I think my favorite habit, which I haven’t done enough of recently is getting up early and working out. It doesn’t have to be – one of the things that – I’m pretty much an all or nothing type of person. I’m either completely bought into something and probably investing too much time and energy into it or I’m not doing it at all.

Something that I realized recently was that even just going and running on the treadmill for ten minutes makes a huge difference in my ability to focus and manage my emotions for the rest of the day.

Then also getting up early. A lot of people ask me how I run my business while having a full time job and getting up at 5:00 in the morning, 5:30 in the morning, working out and then coming back, I still have two hours before work to write some blog posts or do some outreach or whatever it is that I need to do. I think both of those combined are probably the thing that’s had the biggest impact on my life recently.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Austin Belcak
Definitely. I always leave with anybody is welcome to reach out and email me. I can’t be the person to tell you to cold email strangers and then not be the guy replies. My email is Austin@CultivatedCulture.com.

[57:00]

Then if people want to take the next step kind of and dive into some deeper material, if people listening go to CultivatedCulture.com/Awesome, there are two resources there. First, I keep a lot of data on the strategies that I recommend to people. I don’t recommend anything that I haven’t tested out myself or with the audience. I consolidated the five most effective strategies that I found from coaching thousands of people for the last few years. Those are available there.

Then I also have a course that I call Resume Revamp. It’s my approach to writing an effective resume. Hundreds and hundreds of people have used it to transform their resume and land jobs at the places we mentioned before, Google, Facebook, Microsoft, etcetera. Again, that’s CultivatedCulture.com/Awesome. Yes, please feel free to reach out to me if you guys have any questions at all.

Pete Mockaitis
Perfect. Well, Austin, this has been a lot of fun. Thanks for doing what you’re doing and keep it up.

Austin Belcak
Thank you, Pete, likewise. I’m a huge fan of the podcast. For everybody listening, if you haven’t already, please go and leave a review for Pete because those are a big deal.

Pete Mockaitis
Oh thanks.

Austin Belcak
No problem.

391: Preventing Burnout by Examining your Emotions with Dr. Shawn C. Jones

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Dr. Shawn Jones discusses the burnout epidemic and how mindfulness, reflection, and compassion can be used to combat it.

You’ll Learn:

  1. Three ways people experience burnout
  2. How to re-personalize what you’ve depersonalized
  3. Four best practices for preventing burnout

About Shawn

Shawn C. Jones MD, FACS is a board-certified ear, nose, and throat physician, head and neck surgeon with 30 years of experience in medicine and a thriving ENT practice in Paducah, Kentucky. He’s on a mission to combat the effects of the growing physician burnout epidemic by sharing his own inspiring story of recovery.

Dr. Jones shares his story of burnout and recovery in his book, “Finding Heart in Art: A Surgeon’s Renaissance Approach to Healing Modern Medical Burnout.”

Items Mentioned in this Show:

Dr. Shawn Jones Interview Transcript

Pete Mockaitis
Dr. Jones, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Shawn Jones
It’s great to be with you. Thank you Pete.

Pete Mockaitis
Well, I’m excited to dig into your good stuff. Maybe we’ll start with your story, which is pretty compelling. What’s your tale when it comes to experiencing burnout?

Shawn Jones
For me it really started one morning, in retrospect, when I was getting ready for surgery. I was shaving actually and I recognized I wasn’t feeling anything. It really brought a sense of abject intellectual terror in the sense that I recognized I was experiencing absolutely no emotion. I subsequently did what any well-training highly-functional professional would do and I ignored it hoping it would go away and of course it didn’t. It worsened.

Part of my difficulty was that – and I think the difficulty with burnout for a lot of people is that it’s a very disorienting experience, so it becomes troublesome to try to figure out why you’re not feeling quite right and what’s going on. Actually it was the assistance of my wife, Evelyn, who nudged me to get some help and to look into things. That sort of took me down the road of getting some outpatient intensive psychotherapy.

I was subsequently diagnosed with post-traumatic stress disorder-related depression. It primarily was work-related stress that caused me to end up there.

Pete Mockaitis
Tell me a little bit about the work-related stress. What was going on? PTSD you often think of in terms of war time or trauma/tragedy, and here it was work-related. What was going on at work?

Shawn Jones
Well, I sort of personally liken burnout to, in terms of the work-related stress aspect of it, to sun exposure. You can certainly go to the beach and in one day get totally burned, but you can also over a period of time get small amounts of sun exposure that result in you having the development of a skin cancer or something else.

I don’t think we recognize as well the more chronic forms of PTSD, but all of experience some traumatic things in our lives. Sometimes if we don’t emotionally unpack those, I think they sort of always reside in the midbrain in the part they call the amygdala that remembers those things.

Particularly as physicians, we experience a lot of things that would shock or dismay or be an assault on the emotions and other aspects of our personality for normal people. We’re trained to deal with that, but over a period of time it sort of builds up and if I think you don’t deal with that in some way in a healthy way and unpack that and process it in a healthy manner then it can kind of rise [sic] up it’s ugly head and grab you and that’s what happened to me.

That’s part of the whole purpose behind my book was to raise awareness about how you don’t have to have an absolute blow out where something huge happens. It can be sort of a slow leak that takes your energy and your enthusiasm for life away.

Pete Mockaitis
In your book, Finding Heart in Art, what would you say is the big idea there?

Shawn Jones
I think that knowing that a sense of presence and awareness about who you are and your purpose can really drive you to staying true to yourself. It’s hard to give yourself to anything, to your profession, to your family, to your friends if you’re not in possession of yourself. Maintaining the connection to who you truly are and the true self is part of that. I think finding beauty in the world is part of what helps keep us healthy in that respect.

Pete Mockaitis
Interesting. I’d love to get your take then in terms of what are some of the practices associated with getting that connection back and keeping that connection strong proactively.

Shawn Jones
The three primary ways in which burnout are experienced or is experienced is through emotional exhaustion, depersonalization, and a loss of a sense of accomplishment in the work that you do.

Particularly with respect to medicine, but a lot of work is steeped in deep fundamental meaning, it’s hard to figure out how in the world you would ever lose that. How could someone not feel a purpose or a calling or a real significance to doing that kind of work, whether it be fireman, policeman, CEO of a large corporation?

Quite frankly as that burnout envelops you and the emotional numbness takes over, nothing you do seems to matter, so coming back to center and recognizing the truth of who you are and why you were called to do what you do is partially rekindled as a result of reconnecting to life again.

That is done through the emotions, which are the voice of the heart according to the psychologist, Chip Dodd, who wrote a book called The Voice of the Heart. They’re not our heart, but they are the expression. The emotions are the voice of our heart, their outward expression.

Experiencing fully fear, loneliness, hurt and being willing to do that, then you get the gifts that those offer you, which are the fullness of living in what is essentially a tragic place and that connection to yourself, then you think you can experience through the recognition of media. It might be for me observing or looking at Renaissance art. For you it might be hiking Elephant Loop trail in Yellowstone. For another it might be making a guitar.

There are all sorts of ways in which we connect with who we are and become true to ourselves in an artistic sense. Part of that expression I think helps enliven us/enrich us and is one of the reasons those activities are referred to as the humanities because they have a way of keeping us human.

Pete Mockaitis
That’s really intriguing here. When it comes to – you laid out three causes: emotional exhaustion, depersonalization, and the loss of the sense of achievement and significance. You’re saying that experiencing fully the not so pleasant emotions can actually be helpful and preventative against burnout?

Shawn Jones
Well, I think to a degree if you think about it, all of those things that I mentioned, fear, hurt, loneliness, anger, guilt, they are part of being human. One of the things that tends to happen when we experience them is we don’t like them. We don’t like the feeling that they bring, so we want to pack them away and not deal with them. Over a period of time that emotional detritus, if you will, builds up.

They are going to have their say one way or the other, but dealing with them allows you – for example, if your foot hurts, it might be because you have a cut on it. Recognizing that hurt and addressing it and bandaging it, caring for it, brings you the gift of healing. Each of the emotions are like that. They have a gift that they give you as a result of their full experience that you deny yourself if you aren’t fully willing to enter into them.

Part of being a surgeon, for example, is emotions don’t help me a lot when I have an emergency operation to perform at two in the morning. We’re trained in a sense and rightfully so to take our emotions about the experience at that moment and set them aside. I think sometimes, certainly I did, got so good at setting them aside, I never got them back out again.

I think that’s one of the reasons you’re seeing really an epidemic in burnout amongst physicians is because we haven’t been historically trained to get those feelings back out and look at them. I think that’s one of the reasons why … are having difficulty with that now.

Pete Mockaitis
I’m curious to get your take on it in terms of in practice what does that look like in terms of what you do in terms of, okay, I put an emotion aside and then later on I’ve got some quiet, some opportunity to work with it. What do you do next?

Shawn Jones
I think that’s really important because we all, we know that there’s a lot of data that suggests that isolation and being alone is dangerous for human beings. We all crave connection and relationship in whatever form for each of us that takes. Living in a community and having someone with whom I have a trusting relationship to unpack those feelings in a way that can be beneficial to me.

Even sometimes nobody has to fix anything per se, but to just listen to what I experienced and acknowledge the grief, the anger. “Yeah, that really sounds like that was difficult. What was that like? Wow.” Just having that connection with someone I think I really beneficial to experiencing the gift of having those feelings.

Then as we talked about before being true to who you are. Sometimes we get so busy and there’s so much screen time and busyness in every day, we never stop to take account of where we are and what we’re doing and being truly present in the moment.

Mindfulness is one thing that’s been shown to be really beneficial in helping to be able to center in that moment and be aware of what you’re actually experiencing, which makes it really helpful to come back later even if it’s necessary and unpack those feelings again at a later time.

Pete Mockaitis
When you say mindfulness, are we talking about meditation in terms of just sitting quietly and returning your thoughts to breath or how are you thinking about mindfulness?

Shawn Jones
Well, I think there are a lot of different ways you can do that. Mindfulness space stress reduction is popularized by John Kabat-Zinn, an Emeritus professor at University of Massachusetts, who has created a program there.

He essentially studied Buddhism. As he would describe it I believe in paraphrasing took the trappings of the religion or Buddhism out of that and used mindfulness as a way to center on the breath or other types of things that helps your pulse rate and does all sorts of beneficial things from not just your ability to monitor your body, but it is also been shown to do some really interesting things.

Richard Davidson, a professor at the University of Wisconsin, has demonstrated that never-before meditators do ten minutes of meditation three times a week for three months compared to a same group of non-meditators who don’t meditate. If they’re given a flu shot, the meditative group has triple the antibody response to the flu shot that the non-meditating group has. It improves immune function.

It has all sorts of benefits I believe that we haven’t really figured it out yet in terms of research, but it’s really been probably one of the most beneficial things to come out of neuroscience research in my opinion in the last ten years is some of that data that talks about mindfulness.

You can also for instance talk about meditative practices that are within the spheres of religion some people would have more comfort with for a lot of different reasons that is the desert fathers of the Christian stripe in that sense, like St. John of the Cross, the Cloud of Unknowing. Rumi was a Sufi mystic who meditated.

There are lots of traditions. All of them seem to have benefits to them, but meditative practices in general I think are very good at being able to discern and to let go and to be present in the moment.

Pete Mockaitis
That’s a real nice lineup there. I had not heard the study about the flu shot. That’s fascinating. We talked a bit about the emotional piece. What do you mean by depersonalization?

Shawn Jones
A classic example from medicine would be to speak of a patient in a very impersonal way, like “The gallbladder in room 247.” While in some respects, depending on the circumstance, that might be appropriate because of HIPAA and other things like that, that tendency to not relate to people as on a personal basis puts in a distance between you.

I think in that sense, the electronic health record in medicine has been a severe impediment to that when you hear stories of patients going to see physicians and the physician the whole time they’re in the examination room are typing on the computer.

Pete Mockaitis
Yeah.

Shawn Jones
It’s not a human-to-human interaction. I think the same sorts of things are happening in corporate boardrooms around America, where people are on their phones and not present. I mean really present in board meetings and things of that nature. The technology that is meant to connect us is actually disconnecting us in many ways.

Pete Mockaitis
Right, so then in terms of your daily workday experience, what are some sort of simple ways we can bring the personalization back into it?

Shawn Jones
Well, I think a lot of this really requires intention. I have to set out with purpose on a daily basis to live my life a different way because it is so easy to get caught up and swept away in the moments and movements that occur to us when we’re very busy.

I think starting the day with purpose even if it’s just five or ten minutes of some meditative or centering prayer/practice is really helpful because it sets the agenda for the day just like you would if you were going to set the agenda for a phone call.

When you feel yourself getting out of control and sort of losing and being distracted, meditative practices will help you be able to take a moment, breathe, remember what you set your intention for that day, re-center yourself. That helps you, again, to be present, to not live in the past, not live in the future, but be truly present in the moment, which allows you to respond to situations and particularly crises in a way that is more appropriate for the subject and the event at hand.

I think those are two things that are really important. The other thing I’ve personally really tried to work on is what I think people refer to as mindful listening. That is making sure that when someone else is speaking that I’m looking them directly in the eye and I’m listening intently to their words and not planning on my response or what I’m going to say or how I’m going to interject.

I think those are three things that have really helped to make a difference on a day-to-day basis.

Pete Mockaitis
Now, when you set an intention, what does that sounds like in practice?

Shawn Jones
Today I’m going to make sure that I’m not going to be distracted. I’m not going to try to multitask. I’m going to be on task during the day. I’m going to listen intently to people and if I feel myself starting to become angry or to even respond and behave in a way, which I’m not inclined to want myself to be like, then I’m going to stop and pause and be intentional about taking control of that moment.

Just knowing that and setting that intention during the day – sometimes I’ll be in the middle of the day and it will all of the sudden hit me, I need to stop here for a second and sort of re-center myself and do what I said I was going to do today because I feel myself rising up in an emotional way in a sense.

I think that really helps because sometimes you can get carried away. People will come up and they’ll say something, “Oh Dr. Jones, you’re really going to be angry about this.” Before I even hear what the issue is, I’m already like, “Yeah, I’m going to be angry.” It sort of it helps to kind of take a breath and make sure that you’re being you and present in the moment.

Pete Mockaitis
Absolutely. I’d also want to get your take on the lever there or the factor that loss of achievement and significance. Do you have some thoughts for keeping connected to that when you’re in the midst of work?

Shawn Jones
That was very difficult for me because I completely lost my sense of purpose to a degree. Somewhere deep down I knew that I’d always wanted to be a physician. I was one of those kids that even though no one in my family had been to college, I knew I wanted to be a doctor when I was five or six years. I never wavered from that.

Deep down I knew that was really who I was, but I just wasn’t feeling like I was accomplishing much of anything. There wasn’t any sense of satisfaction there. Mostly it was because I’d lost myself. I had become detached from my inner emotional environment in a sense.

I think finding that purpose is great. The last thing I think anyone ought to do when you’re feeling burned out is to make a quick decision and change jobs or get out or – I think it really is important for people to take stock of what’s going on and try to get some perspective on it.

Because I think, for me at least, the purpose was there all along. It was the way in which I’d engaged that purpose. I thought by working harder, longer, faster, more that I would find it again. Actually, I needed to do just the opposite. I needed to step off for a moment, take a rest and re-examine that and find me.

Because compassion is the recognition of suffering and the desire to do something about it, to alleviate it in another human being. It’s pretty normal, natural human response to suffering. But when you have compassion fatigue, which is part of that burnout spectrum, you lose the sense of your purpose, so having that compassion rekindled and recognizing that you can only give what you have, it’s really important that you have yourself to be able to give it yourself.

Many of us need to have more compassion with ourselves because we become very negative in our self-talk and that isn’t helpful in developing compassion towards others. Compassion is contagious and I think the more that we extend compassion towards others and towards ourselves then the more compassion we’re going to experience.

Pete Mockaitis
Well, yeah, it’s funny when you talk about you’re feeling sort of under-resourced, tapped out, you’re less likely to act compassionately that reminds me of the study of the seminarians who had to turn in a paper. I believe it was about the story of the Good Samaritan. Half of them were told that they were late. The other half was not. I imagine you’ve encountered this in your work.

Then they encountered someone who was just coughing tremendously, like directly in their pathway. Those who were told that they were running late or that the deadline was very near, with alarming frequency just totally blew right by the guy versus those who did not feel they were that rushed were able to stop and help. These are seminarians who had just recently covered that story.

Shawn Jones
Studied the Good Samaritan. Yeah. It’s amazing I think sometimes once we get headed in a direction, how hard it is to turn ourselves about, but that’s a great example of what it means to actually put into practice what logically you’ve put into a different part of your brain.

Pete Mockaitis
When you’re compassionate with yourself in the midst of negative self-talk, what does the corrective or compassionate response to, it’s like, “Oh, I screwed up. I’m such a moron. Oh, I did it again.” It’s like, “Why can’t I ever get my act together with this?” kind of whatever. There’s the beat up self-talk. Then what is the intervention self-talk sound like?

Shawn Jones
There’s a loving kindness meditation. Actually there’s a free eBook called Compassion – Bridging the Science and Practice that’s available. If you Google that online, you can pick it up. It was developed a combination of some of the best neuroscientists in the world. In fact it was at the Max Planck Institute in Germany in cooperation with Buddhist monks who underwent functional MRI scanning. It’s got videos and tutorials.

But loving kindness mediation is essentially is, “I feel good. I am good. I want the best for me. I want the best for other people. I desire only what is good in life and want to extend mercy and compassion and grace.” Really, it sounds almost too good to be true.

The first couple of times I did it, you feel kind of foolish looking in the mirror doing that sort of thing, but it is amazing how that comes back to you at times when the negative self-talk will begin to pop up. There’s really a plethora of data that suggest that those who have a greater profundity of negative self-talk are more susceptible to burnout. It really is important in terms of trying to mitigate against the effects of burnout that you work on some of those.

There’s basically two ways you can try to affect burnout. One is by increasing your resilience. Those are the things like mindfulness space stress reduction, making sure you get plenty of sleep, eating correctly, exercising, all the things we know that we need to be doing and be diligent about in terms of our discipline.

But then there’s also decreasing the work-related stress, making sure you set aside time to do the projects you need to do in a concerted way, being intentional about what you want to do during the day and not being distracted, making sure you limit your screen time as much as you can. Even with me I know that’s difficult because screen time is important for the electronic health record.

But doing the best we can to mitigate the things we know that organizationally cause stress because Christina Maslach, who’s done as much work on burnout at a corporate level than anyone, with Michael Leiter wrote a book in 1997 called The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It.

She said in that book that burnout is an organizational problem. It’s not a failure of people on an individual level. It is an organizational issue. Addressing it at that level is much more complicated and much more difficult because the things I’ll tell you to do in a hospital to decrease stress and burnout, might not work at Procter & Gamble, for example, or other – Google and Apple and things like that.

It’s going to be more generic recommendations about how to decrease stress, so it makes it more difficult to make application in each individual sense from an organizational standpoint.

Pete Mockaitis
Nonetheless, I’ll take a couple generic recommendations if folks find themselves in a leadership capacity, whether it’s for a couple direct report or for thousands, what are some of the generalized best practices to help prevent the burnout?

Shawn Jones
There’s an interesting study that says Americans more than any other culture, generally don’t take their vacations. I think one of the things that really would … is have their people take their vacations. It’s important for the work you do here for you to have time off. We give you that time off and we want you to take it. It’s not a negative and you’re not going to be a hero by not taking your vacation. I think that’s a pretty simple one to institute.

Then be really willing, as we talked about earlier, to listen to people about the things that cause organizational stress. With physicians, for example, and this is true of other leaders, if you allow one of your best workers to do what he thinks is most important 20% of the time, his risk of burnout is reduced 3 times. You can have him doing things he’s really not as interested in 80% of the time if he can do what really charges him up at work 20% of the time.

Finding out what people really are interested in and want to do in their job that fits your job description, the purpose of management in organization in my view is to fulfill the mission of the organization but to allow people the room and the space to accomplish that task while fulfilling the mission of the organization.

Sometimes that’s simply getting out of people’s way and not micromanaging them because that feels a lot of times like mistrust. If you don’t think I’m able to do this job and so you’re going to tell me how to move the widget from A to B and B to C when I’ve got a better way.

Pete Mockaitis
What’s also intriguing about that 20% guideline is that person may very well have a clearer, more accurate, astute perception of what truly is most important than the leader or the manager in terms of so it’s not just work 20% of your time on whatever the heck you kind of feel like doing and playing Candy Crush on your phone, but it’s like – it’s projects related to the organization that you find to be important.

Shawn Jones
Absolutely.

Pete Mockaitis
That’s pretty powerful.

Shawn Jones
Yeah. I’m sure Candy Crush is important somewhere, but it wouldn’t be in most places.

Pete Mockaitis
I’m researching the competitors on addictive app best practices. Cool. Well, Shawn, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Shawn Jones
I think that being really interested in ways to remain healthy in general is a way to incorporate this idea about burnout into your daily life. Most of us have an idea of the things we want to do on a daily basis to remain physically and otherwise healthy. This would just be putting another piece of that into that pie. It doesn’t take a lot of time. It just, again, takes some decision making process and some intention.

Pete Mockaitis
Well, now could you share with us a favorite quote, something you find inspiring?

Shawn Jones
I really think that one by Cynthia Bourgeault is compelling to me. “What the caterpillar calls disaster, the master calls a butterfly.”

Pete Mockaitis
Thank you.

Shawn Jones
What I like about that is there’s so much that we do not have control over in this life. Things happen and many times we react to that in ways that reflect our dislike of what’s just occurred, but we don’t know how the story ends. Many times when we look back what we thought was really a horrible thing that happened to us in our life turned out to be one of the best things that could have ever happened.

I think it’s important to recognize when we’re in that moment to realize there may be something else at work and to be open to those possibilities.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Shawn Jones
The one about the meditators with the flu shot response is one. But there’s another one in kindness research, where a researcher took a blue and a pink elephant and he presented them to very young children, 18 months and younger.

The first elephant, the blue elephant, would – a duck would try to open a box and the elephant every time would jump on the box and keep him from opening it. Then they would show a video with the pink elephant and every time the duck would try to open the box, the pink elephant would come over and help him open it. 95% of the children when presented with both elephants chose the pink elephant.

What that says in essence is that all of us are attracted to compassion and kindness. That’s what we innately are born with in many respects. It says something I think about the heart of human beings and the recognition of what we all desire in a certain sense and what we’re attracted and what we want to be. To me it really makes me feel hopeful for the world.

Pete Mockaitis
Yeah, that is very powerful. I’m going to be chewing on that. Thank you. How about a favorite book?

Shawn Jones
A favorite book. I’ve been really enamored with historical biographies. I would say that Washington Irving wrote a biography of George Washington that was thoroughly researched. Part of it is how well it is written and the fact that Irving knew contemporaries of George Washington that were amazing.

But the character and integrity of George Washington is absolutely outstanding in reading the book and the kind of man he was and the kind of – the way he comported himself in different situations, absolutely courageous, was spellbinding for me.

Pete Mockaitis
Thank you. How about a favorite tool?

Shawn Jones
I think for me mindfulness is my favorite tool. It has in many ways transformed my daily life as well as my inner life in a way that has been so helpful for me in so many respects. For me, mindfulness would be that tool.

Pete Mockaitis
And a favorite habit?

Shawn Jones
I enjoy exercising. Believe it or not if you saw me you wouldn’t think I liked powerlifting because I’m 5’ 10’’ and about 175 pounds soaking wet, but I really like deadlifting and squatting and doing Romanian deadlifts. There’s a lot of data that suggests that as you age maintaining muscle mass and functional strength improves your overall health. I enjoy doing that a couple times a week. It really helps me kind of unwind.

Pete Mockaitis
Can I put you on the spot and ask about the weights that you’re lifting?

Shawn Jones
Sure. I will do my best not to make this a fish story. I will tell you that I was in a gym not too long ago with a friend and he was lifting what he thought was a really great deadlift weight, like 350 pounds. A gentlemen came over and said, “Are you finished with that weight?” He said, “Yes.” Then he picked it up and did bent over rows with it. It was like, okay, we’re not at that level. But at first we thought, “Wow, this is really good.” But, yeah, my max deadlift is around 350.

Pete Mockaitis
All right, nice work. Nice work. Is there a particular nugget you share that really seems to connect and resonate for folks?

Shawn Jones
I think the idea that we all are attracted to the beautiful things in life and what beauty means to each of us is different. One example of that is if you look at the Renaissance masters, the early Renaissance masters, their idea of beauty was perfection. Nicholas Poussin, if you look at his paintings, there’s no dirt, there’s no grime – everyone is perfect.

It’s just beautiful, but it is a different aspect of beauty than if you look at the later Renaissance and the Dutch masters such as Rembrandt or Caravaggio where there is realism there. There is darkness and light. Mixed in with that is the beauty of the relationship between the people and the paintings.

For example, The Return of the Prodigal Son of Rembrandt, it is astounding how seemingly grimy and dirty and torn the clothing can be and yet overall it is aesthetically so deeply moving and beautiful. I think that’s a reflection of life. We have to look for the beauty in everyday life. If we look for it, we’ll find it. It will astound us and it will enliven us and enrich us, but we have to look.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Shawn Jones
My website is DrShawnCJones.com. That’s S-H-A-W-N for Shawn. They can follow me on Twitter at ShawnCJonesMD.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Shawn Jones
I think setting the intention and if you’ve not tried mindfulness or some meditative practice, it is very easy to start and there are a couple of apps even that will do it as much as I hate pointing to technology. Last night actually on NBC news there a story on Headspace, but there’s also one called Calm, which is very good, which is a great way to start without having to go to a class or do anything where you’re putting yourself out there.

Pete Mockaitis
Well, Dr. Jones, this has been just – it’s been profound and beautiful. Thanks so much for taking this time and good luck in all you’re doing in helping to heal medical burnout and your other adventures.

Shawn Jones
I appreciate it, Pete. Thank you. It’s been great to be with you.

390: Five Practices for Flexible Course Correction with Ed Muzio

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Ed Muzio shares how teams can function better through smarter iteration.

You’ll Learn:

  1. How many organizations are planning poorly
  2. Approaches for greater clarity
  3. How to make wiser group decisions

About Ed

Ed Muzio is CEO of Group Harmonics and an award-winning three-time author. An expert in the scientific study of measuring and modifying human behavior, he is a sought-after consultant to business and industry worldwide and a popular media source. His new book is Iterate: Run a Fast, Flexible, Focused Management Team (An Inc. Original, 2018). He can be found at IterateNow.com.

Items Mentioned in this Show:

Ed Muzio Interview Transcript

Pete Mockaitis
Ed, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Edward Muzio
Hi Pete, thanks for having me.

Pete Mockaitis
Oh, well, it’s good to have you. I’m excited to chat about your good stuff, but first tell us a little bit about you learning the piano at the same time your kindergartener is learning the piano.

Edward Muzio
My kindergartener had a talent for music, so we got a piano and got him in lessons. I’ve always wanted to learn to play the piano, so I asked the instructor in the one-on-one lesson, “Can I take lessons as well?” thinking he would say, “You’re kind of too old for this.” He said, “No, adults can learn. It’s a little different.” We go every week and he does his lesson for 30 minutes and I do my lesson for 15.

What I can tell you is I’m ahead of him now Pete and I’ll be ahead of him I’m guessing another six months to a year because I can take on more complex concepts, but he’s going to get ahead of me and never look back because he has no problem with repetitious activity. He’ll keep learning. He has no problem making mistakes and trying because that’s just how kids learn. They fall down, get up again.

He has a sort of infinite patience in the sense of he does get frustrated, but it’s sort of like his whole life is about kind of bumping your head and going on, so he has no hang-ups at all. Plus his brain is so flexible. I’m watching him get better and better. I’m going I have six months, maybe a year and then he’s going to just be amazing and I’m going to be still pecking away at one note at a time kind of a thing. That’s going to be it after that.

Pete Mockaitis
Well, I have a feeling he’s going to love that moment. I can remember when I beat my dad in chess and I knew he didn’t let me win. It was powerful in the sense that it’s like, “Whoa, I am capable of learning and growing to a point in which I have never been able to attain before.” I read a lot of books about chess from the library along the way. It’s like, “Wow, there’s something to this learning, this discipline, this sticking with things that yields cool results.”

Edward Muzio
That sort of try, fail, try, check, try, fail, try again loop is human powerfulness in learning action. He’s doing it. I think you’re right. I think when the day comes he’ll be pretty happy and I’ll be pretty happy too honestly.

Pete Mockaitis
Cool. Well, you talk about try, fail, try, fail that’s about as good a segue as you can ever get. You’ve got a book. It’s called Iterate. What is the story behind it?

Edward Muzio
Well, Iterate, it’s that same idea. Iterate is take a step, learn everything you can from that step – assuming the step was in the best direction you could figure out – but now check in again and see based on what you’ve learned what your next step should be. It’s a general concept.

Iteration is used by software programs that produce models for aircraft flight or weather. Iteration is used by plants as they grow. It’s incremental adjustment and it’s a learning loop, kind of like learning the piano, which is take what you’ve learned and incorporate it into the next step. My book, Iterate, is about what we know that management teams in really strong organizations do in that space to make sure the whole organization is iterating.

Pete Mockaitis
Excellent. Well, so that sounds like a prudent, wise thing to do in terms of as you’re trying to accomplish things and make them happen. What’s sort of the alternatives that folks tend to try with less effectiveness?

Edward Muzio
Well, I like to talk about sort of the story of – you maybe have seen this in the book, but the story of walking to your car. You walk out the door of the office or the mall and you’ve got three minutes to get to your car. You start walking. What I just said happens. Every step is the best step you can take from there.

But what’s important about that is as you’re going along, you’ve got your feet, which is the workforce, and they’re detecting changes in the surface or they’re detecting it’s wet or something. They’re able to adjust without calling the CEO, which is your brain. Your brain set the pace and direction, get to the car in three minutes, but your CEO is not involved too much in the work of your feet.

Your feet use a resource. That’s blood oxygen. They can call to middle management, which is cardiovascular, get some more. If they need a whole lot more, that gets escalated even further. Then you do get the message in your CEO office, which is breathe harder or walk slower. At the same time you’re looking out over the horizon. You’re trying to see is that my car that I’m walking to, is there an obstruction in my way. You’re feeding information down.

You’ve got this sort of metaphorical organization, where information is flowing both up and down and it’s meeting at the right places and decisions are getting made at all levels just so that every step you take is the next best one from there. When you notice, for example, that you’re headed toward the wrong car, that’s the moment you change direction, not two steps sooner and not five steps after.

That’s the model. The alternative and what we see in a lot of organizations unfortunately, is this sort of make a plan and then manage people as if sticking to the plan is the goal. You make a plan, you start walking on the line, and then you have this scenario where the people are sort of metaphorically saying we’re not heading toward the car anymore and yet the institution can’t seem to turn.

That’s management by one strict plan at the beginning of the year. It is the alternative; however, it does not produce nearly the observable levels of growth or agility or market dynamic receptiveness or any of those kind of things than an organization, which can actually turn in small ways and big ways when new information comes out.

Pete Mockaitis
Well, so you mentioned a few potential indicators of performance or result. Can you share maybe any studies or research you’ve done that show what kind of a difference it makes when you iterate versus stick doggedly to the original plan?

Edward Muzio
There’s all kinds of anecdotal stories out there. What this book is based on is it’s based on actually about 70 years of research and experience. The research actually goes back to something called The Institute for Social Research, which was post-World War II, literally following managers around and writing down what they were doing and looking to see does management actually make a difference. Does it matter how you manage.

Then it tracks all the way up to we have information coming to us today about self-organizing systems like ant colonies out of the neuroscience field, which say ants kind of can find their way back and forth in these long lines because they leave a trail and they leave indicators of where they were and where to go next. That’s called … I believe. Don’t quote me on that.

We’ve got this sort of long line of research that all kind of comes together and says natural systems, computer systems, we know this is an effective way to solve problems. It’s intuitively obvious. You can go find the big bears in any space, like you’re look at sort of Intel for example. I used to work there during their growth years.

The famous sort of anecdotal story about Intel is in their early years they were competing with Motorola and someone from Motorola – this is folklore really – but someone from Motorola said, “I can’t get an airplane ticket approved in the time it takes you to adjust your entire approach to our market,” because they could just take this whole big company and just shift it.

That’s what we see in these inner shift companies is once we get these managers doing these simple five practices and doing them consistently, we start to see this agility emerge where we can stay the course for as long as we need to, but as soon as we need to turn, we can turn.

Pete Mockaitis
What are the five practices?

Edward Muzio
Well, the first one is called output and status broadcasting. I should say before I start, these are my words. One of the challenges in this work is language because if I say something that sounds like something you’ve heard of before, you’ll sort of assume I’m talking about that and that becomes problematic because really what we’re trying to do is describe behaviors.

As I talk through these, Pete, you have to sort of think about the behavior I’m talking about as opposed to the terminology. But just broadly speaking, there are five of them. The first, output and status broadcasting is managers are clear and repeated with their teams, everyone else about what they’re trying to produce with the resources they have under their control.

Secondly, they produce dashboards and plots and a particular kind of forward-looking data that shows two levels of the future, so they can sort of show graphically “Here’s where I thought I was trying going to go. Here’s what I now think is going to happen. Here’s the difference between those two things,” so that conversations can be held about the difference. That’s number one.

Number two is what I call work preview meetings. That’s those conversations. That’s management teams getting together saying where do we see this future variance, where do we see a difference between the goal we’re trying to achieve and the likely outcome of the path we’re on and what might we do with our resources to compensate for that.

One of the great sort of tragedies I think of North American management in general is that so much time is spent in meetings looking backwards, “Here’s what was done,” “Here’s a graph of everything I made up until this week,” “Here’s a list of all the things that got done last year.” Some of that is fine, but all you can do as a manager is move resources around at this moment to affect what happens in the future.

If you’re not mostly spending your meeting time talking about that, how do we change the resources around or not based on what we now understand about the future that we didn’t understand before, you’re having a problem. That’s work preview meetings.

That also gets into the third one which is called group decision making. That’s just the issue of once you’re in one of those meetings and you detect a variance, it becomes complicated what you should do about it and there’s some particular information about how to make good group decisions, things like, for example, voting is not a rational way to make decisions because people get focused on obtaining support rather than good information. It’s all around sort of coming to a good decision.

That leads into the fourth one which is called linked teams. We can talk quite a bit about this one, but the idea is that it’s not an org chart. We don’t have a set of individuals each with their own goals. We have a set of teams run by managers and each management team has a set of goals and works as a team so that everyone’s looking up at their manager’s goals instead of fighting with their peers on their own goals. That way those teams link together and do the work for the organization. All of that is necessary.

The last thing is the fifth practice and that is what we call frontline self-sufficiency. That’s the idea that an individual contributor, someone on the frontline has what they need to do their job and to do it efficiently and is so empowered to do it – I hate to use the word empowered. It’s more specific than that. But the net effect is they have what they need, nothing is in their way.

They’re so enabled I guess I should say to do that work that they can actually forecast their output. We don’t have frontline supervisors telling the staff how it’s going; we have the frontline staff telling the supervisor, “I’m on track,” “I’m ahead,” I’m behind.” That’s what leads to those forecasts that I was talking about because that’s how management ultimately knows what’s going on.

That set of five things really keeps the organization always taking a step, looking forward, saying, “Here’s what we thought was going to happen. Here’s what we now think is going to happen. What adjustments should we make? Here’s our decision to make them. Let’s do that and move on.” Then just iterating that cycle over and over again as they chomp away at their goals.

Pete Mockaitis
Let’s dig into a little bit of this now. When you mentioned having dashboards and you have two levels to the future, what do you mean by that?

Edward Muzio
Well, dashboards, by the way, is one of those dangerous terms because everyone has one and they already think they know what it means. I do use the word, but I always kind of worry about that. Here’s the concept. Let’s take a really simple example.

This can work for complex things too, but in a simple example, I’m producing something, the line that I run, and I’m supposed to make 100 a week. In a typical sort of North American management situation, I would come to you Pete if you’re my boss and I’d have a graph. It would show week by week how many I made up to today.

Maybe if it was a good graph, it would also have some kind of a plan or forecast line that would show, “Hey, I’m supposed to stay flat. That’s the plan,” or “I’m supposed to do 10% more every week until I ramp up to this level,” so that’s the future. That’s pretty standard in management.

The problem with that is, of course, what you’re going to ask me is, “Ed, are you going to hit that forecast?” Then there’s going to be a long narrative discussion in which I sort of opine about that. Then you try and sort of figure out if I’m trying to hide anything. It becomes this very ceremonial dance.

What we need instead is I need to have a second future on that graph. I need to have what’s done in the past. That’s fine. I’ve got my plan line. This is what I’m supposed to deliver. Then I’ve got a second line that says based on my best intelligence today, here’s what I think is going to happen.

Now that second line might be right on top of the plan line, in which case there’s nothing to talk about, or maybe it varies. Maybe I’m saying, “Look, I’m not going to get as many as I thought,” or “Hey, I’m going to overrun.”

If that variance is big enough, that becomes something that you, me, and my peers and your management team need to talk about because someone else may need to adjust some resources or I may need to adjust some resources to deal with that fact, whether it’s good or bad. Even if I’m ahead of the game, it’s still potentially an issue for somebody who’s going to get overwhelmed by my output. Difference is difference and difference needs attention.

Pete Mockaitis
You said that there’s the plan and then the projection is your best guess as to how things are going to unfold here. I guess what gets interesting there is that there’s – you mentioned the dance, there’s all these layers associated with expectation and authority and punishment, shoot the messenger activities or not.

It’s almost like you have to have a somewhat mature and respectful culture to even deal with the fact that a variance exists. They might just be like, “Ed, no, Ed. Do the thing we agreed that you would do.”

Edward Muzio
Right. It’s funny. The North American management – I always call it the North American management model – we have this sort of mythology. It’s beautiful mythology. It says, Pete, you’re my boss. You say to me, “Ed, look, these are your goals. Go and get them. I don’t want to hear it, just go and get your goals. Don’t bring me forecasts that are different. Just get your work done.”

That’s the mythology. By that mythology you tell my peers the same thing. Then we all bring you our goals and you knit it together into what your boss wants.

The problem with that is that I am going to have variance and my peers are going to have variance. At some point I’m going to come to you and say, “I can’t do this unless you give me some of Fred’s money.” Fred’s going to come and say, “Don’t do that. I need more of Ed’s money.”

You’re going to become – and you know this if you’ve worked in any kind of management space – you become the referee. You’re almost like a parent in a dysfunctional household, where everyone is bringing you their problems, everything is framed as mission critical, and it’s your job to sort it out.

Meanwhile, your boss is looking at you saying, “Is it going to happen?” Your boss is looking down at you, you’re looking down at me and my peers, and everyone is trying to sort out kind of are these people lying to me, are they telling me the truth. It’s a very non-trusting culture, but it’s also a very preoccupied culture with trying to sort of sort out information.

What I’m saying is, you’re right, it is a cultural shift. We sometimes start it by saying, look, no news is bad news because we don’t know what’s going on, bad news is good news because we want to see variance early, and good news is no news because if there’s no variance, we don’t need to talk about it.

What that looks like sort of mechanically is on that graph that I have, I’m going to carry my past production and my past forecasts. Part of what you’re sort of looking for from me and expecting from me is that my forecasts are pretty good.

I’m not allowed to change my past forecasts to match my past production, so over time you’ll see, “Hey, Ed’s pretty good at forecasting his work. When he says this is going to go off the rails, I have a reason to believe him, the team has a reason to believe him. We probably should adjust to that.” Otherwise it just becomes like you said, sort of a fingers in the ears, don’t bring me bad news and don’t tell me – just go fix it kind of thing, but that doesn’t really work.

Pete Mockaitis
I’m right with you there. On the second practice, the work preview meetings, can you give us some perspective or tools on what are some great ways to provide previews?

Edward Muzio
One of them is that graph. I’m going to come in and I’m going to say, “Hey Pete, I’ve got this problem. I’ve got some variance. I need to talk about it.” Once you’ve got a team that’s presenting that to you and recommending to you what goes on the agenda, that sets you up to say, “Okay, of all these different variances, I’m going to put this, this and this on the agenda.”

One of the practices is as the manager of managers, have people tell you 24, 12, whatever hours in advance, “Here’s my biggest variance I want to talk about,” and then you be in charge of building the agenda and say, “Okay, from my perspective, these are the most important ones.”

Once you’re in the conversation, we have something called the OSIR – O-S-I-R. It’s an acronym – the OSIR report. That just stands for objective, status, issue, and recommendation. You manage me to make that kind of report.

You say, “Ed, you’re going to make your report now. Tell us about the variance.” I’m there with you, my boss and my peers. I’m going to say, “My objective is X, Y, and Z as you know because you’ve heard this from me before because of my output and status broadcasting. My status is here it is on my graph. You can see the variance. You’ve seen my graph before. You know how to read it,” so that takes a minute.

“My issue is the root cause of my variance,” whatever that is. “I’m short on people,” or “Things are happening differently than I thought.” “R is my recommendation. I recommend to the team that X, Y, Z happens,” “that Fred give me some of his resources,” “that you relax my deadline,” “that I do this or that thing.”

What that does is in about 3 minutes, it tees up the conversation. It’s not 10 or 15 minutes of me talking about reasons and root causes. It’s me talking for a very short period of time, putting a recommendation on the table, a strawman, and then saying “Okay, now here’s what I think we should do. What are we going to do?” You’re the boss, Pete, but we as a team are going to decide together what are we going to do.

Pete Mockaitis
That is helpful certainly, especially because if your variance is bad, it’s probably very natural temptation to make excuses and to share numerous reasons, external factors that can contribute to it just so that the folks who are reporting to you don’t think that you are underperforming because you’re maybe sensitive about it. You’re not delivering on what you hoped to be delivering.

But when you sort of summarize it in terms of this is the expectations that we go in this format, it’s going to take three minutes, I think that could really go a long way in reducing the length of long meetings.

Edward Muzio
Well, it does. One of the pieces that’s important is we always say discussions of status and discussions of history are minimized, not eliminated, but minimized.

We do in that same meeting – the first thing that will happen for the first let’s say five minutes is me and all my peers will just put up all our graphs all at once, that’s that dashboard concept, and say, “Here’s what I’m doing. This, this and this are going well. This one we’re going to talk about in a few minutes.” My next peer goes and says, “We’re all on track here.” Next peer goes and says, “These three are a little behind. We talked about that last week.”

There’s this very brief kind of quick status update that takes maybe ten minutes out of the hour if that. What that does, to your point, is it starts to let people see, so my peers and you to some extent, start to see, “Hey, Ed’s house isn’t on fire. He’s not just a collection of problems. He’s running this whole thing. It’s mostly going okay. Now he’s asking for help in this area.”

It’s a way of building trust because you’re right. If all we ever did was bring in our problems, then what happens is pretty soon my peers see me as nothing but a collection of problems. Then we lose trust. That little brief status at the front end, which educates us by each other’s graphs also educates us as to the fact that we’re trustworthy. Then from there we can go into that brief format and have a conversation. That’s right.

Pete Mockaitis
Cool. Well, then let’s hit the group decision making piece there. You mentioned voting is not the greatest of means to arrive at decisions. What are some key ways that we arrive at optimal decisions?

Edward Muzio
I always feel like I should preface this by saying this is not political commentary. This is business, small group decision making, but voting produces irrational result. Now, some people have said, “Well, we think that’s true in politics as well,” that’s to the listener to decide.

But what we know is if we put a group of people together and say, “We’re going to vote on the best answer,” then the focus turns to garnering support. I’m not going to worry too much about information. I’m going to say, “Hey, peer number one, if you go with me on this one, I’ll go with you next time. I’ll owe you a favor,” kind of a thing. That may be good for me and peer number one, but that’s not so good for the organization. We can’t do voting.

Consensus, which is we don’t do anything until we all agree has been shown to produce good quality decisions; the problem is the time. By the time we get everyone to agree, we’re too late for the business cycle.

We go into what’s called a consultative mode. Now traditional consultative decision making is Pete’s the decider, we’re all not the decider, we each talk to you one-on-one, and then you make a decision. That’s okay, but what we know is in these complex scenarios where everything is interdependent, I actually need to hear my peers talking to you and you need me to hear my peers talking to you because they’re going to raise an issue that I have information about.

We do what we call group consultative, which is each of us has a job to teach you what we know. That’s important. You basically say to us, “My agreement at this moment is off the table. Here’s how I’m leaning or not, but my agreement is off the table. Teach me what you know.”

Then I say to you, “Pete, if we don’t do this, X, Y, and Z are going to happen.” You say to me, “Ed, I think what you’re telling me is from your perspective, if we don’t do this, this, and this then X, Y, and Z are going to happen. Do I understand that?” I say, “Yes, that’s it.” Then that part of the conversation is done. It relieves me of the stress of feeling like I have to convince you to go my way. It also puts the focus on the information transfer.

You learn as much as you can from all the team members. In the process, they’re learning from each other. Then as the decider, we already know before we start it’s going to fall to you to make the decision. The decision you make is not necessarily the most popular decisions. It might or might not be.

It’s not a vote. It’s not a who spoke the loudest or who spoke the most. It’s you saying, “Hey, I’m the person in this seat and I’ve got the role of decider and based on what you all are teaching me right now, here’s my decision.”

Here’s another tip your listeners can use. Your decision isn’t done until the team can say it back to you both what was decided and your rationale for it. Not only Pete decided to give X number of dollars from Fred to Ed, but because he and we believe that Ed’s work in this area is higher priority or more immediate, whatever.

That’s important because we’re talking about managers, the managers have to be able to take that decision back to their teams and say, “Here’s what we as a management team decided and here’s why.” I call that commissioning. The decider makes sure to take the time that everyone understands both the decision and the rationale before we consider the decision to be complete.

Pete Mockaitis
Okay, now when you started that conversation, “Hey, teach me what you know,” you said “I’m putting agreement to the side,” what do you mean by that?

Edward Muzio
Well oftentimes, I’m sure you’ve had these experiences and many of us have, we may know that you’re going to make the decision, right Pete? I’m going to say to you, “Pete, you’ve got to go my way and here’s why.” You’re going to start to detect some emotional content in there. I’m going to be animated and I’m going to maybe not even stop talking because I feel like you haven’t come around yet.

But once you say to me, “Look, we’re not at the part of the process where I’m going to agree with you or not. We’re just at the part of the process where my job is to understand you. Let me say back to you Ed what I think you just told me. Do I have it right?” If I say, “Yes, you have it right.” Then you say to me, “Well, do you have anything else to add, other information I need?” I go, “Yes, here’s some more.” We do that until I finally say, “That’s all the information I have.”

It’s a way of getting the information out of me while sort of relieving me of both the pressure and stress and also the reality of trying to convince you because then you can literally turn to me and say, “Ed, thank you. Thank you for the information. I’m going to consider that. I can appreciate that you’re – not only is this difficult for you logistically but it’s going to be really kind of an emotional thing for you. I’ve learned that as well. But I need to move on now and hear what the others have to say.”

It opens up the air time because everyone has something to contribute in terms of facts and information. Nobody feels that need to sort of filibuster until you come around.

Pete Mockaitis
Yeah, understood. That is helpful when you segment or separate those dimensions from each other. Now I’m curious, when it comes to frontline self-sufficiency, what tend to be the bottlenecks, the obstacles that mean we don’t have the frontline self-sufficiency, the recurring things that folks need but don’t have so they can’t do what they need to do?

Edward Muzio
On one level the frontline self-sufficiency is one of the easiest, maybe the easiest of the key practices to understand because the components all kind of tie together very simply. It’s really three things that lead to a fourth.

But your frontline employees need to have clear output goals, just to say that they know what they’re supposed to do and they can count it. They know what it is. That’s one’s pretty easy to understand.

Self-managed feedback, which means they are tracking their own work more frequently than management is tracking it. It’s not a question of management telling them what’s going on; it’s a question of them already knowing how they’re doing.

Then the third thing is what I call control of resources. That just means they have what they need to do the job. If there’s material or something they need, they can get to it. Again, that’s not always easy to do, not too hard to think about.

But the formula is goals plus feedback plus resources equals forecasts. What happens is once you have a workforce that’s equipped that way, they know what they’re supposed to do, they know if they’re doing it and how well they’re doing it, and how fast they’re doing it, and they have everything they need at their disposal to do it, then they start to be able to make those forecasts.

They start to be able to say when the boss asks on Tuesday or Wednesday, “What are we looking like for Friday?” They can say, “I’m on track. This is typical,” I’m a little behind, but it’s recoverable,” “I’m way behind.”

That’s the information that gets rolled up into that second forecast, that second future line where I say, “Hey boss, hey Pete, here’s what I know is going to happen in the next two to six weeks,” I’m getting that from the frontline because they’re the ones that actually know where we are. Without the frontline self-sufficiency, forecasting becomes sort of academic and hypothetical and the process does not work nearly as well.

Pete Mockaitis
Understood. I’m also wondering when people don’t have those things, the goal is unclear or the feedback is incomplete or the resources are also incomplete, what are the things you see time and time again are among the most common things that are incomplete and missing from the self-sufficiency picture?

Edward Muzio
In terms of specifics, it varies, but I’ll give you a couple examples. One of the ones that’s often missing, not surprisingly, is clear goals. We have someone who they know their job is to let’s say get these orders filled, that’s a goal, but there’s not really a how fast or turn time or anything like that. If you sort of ask them how it’s going, they go, “It’s okay.” If you say “Are you on track, ahead or behind?” they sort of almost can’t answer you because it’s not a clear enough goal. That’s one failure mode.

Another one is maybe the foal is clear, but the resource control is an issue. It’s like you have to get these orders filled or whatever, but there’s a step in your process where you have to get approval for a shipment let’s say. Sometimes that approval takes two hours and sometimes it takes three days.

Then when I ask my frontline for a forecast, they’ll say, “Well, I’m okay, but I don’t know what’s going to happen because I’ve turned this thing in so it will be Wednesday or Friday.” That’s an issue of control of resources. It’s a different thing but it’s also in the way of that forecast.

It’s a good way to kind of look backwards and say if you can’t get a fair forecast or reasonable forecast, you can look back and say, “Okay, why can’t they do it? Is it because they don’t know what the goal is? Is it because they don’t know how they’re doing at it? Or is it because there are these things that are out of their control in the way?” It’s always one of those three.

Pete Mockaitis
Right. That’s a helpful framework in terms of segmenting that into discrete pieces. I guess I’m thinking about sometimes we have no idea because we’ve never done this before. It’s new stuff. I guess sort of like feedback is missing and maybe not so much from management but just from almost like the work itself. It’s like we’re entering new, uncharted territory and I don’t know how long it’s going to take for me to learn how to do this thing or to build this thing we’ve never built before.

Edward Muzio
Yeah, that’s a reality. That can actually happen just like that, but one of the things we also know is there’s a whole major category of work out there that we call troubleshooting work, which is the phone rings – you think of a call center for computer repairs – the phone rings and the problem is put in front of me. If I’m the frontline worker, I don’t know what the work is until I get the problem.

In that kind of scenario, although it’s true that I can say, “Well, I don’t exactly know how long the next one is going to take because I don’t know what it is,” there are still tools we can use around those goals and feedback and resources to make forecasting possible.

One of the tools we use is batch queues. I can say, “I have this many issues, which are received and undiagnosed,” meaning it’s in my queue to figure out the problem, “I have this many issues, which are diagnosed but unsolved,” meaning I know what the problem is but I’m not done implementing it yet, and then “I have this many that are solved.”

Sometimes people will further segment those into something like category A, category B, whatever. These take longer than those. But when you start to see individual contributors who work on that kind of work use those kind of systems, what starts to happen is they can, again, start to make forecasts.

You’ll say midweek, “How are you doing?” now they can’t tell you what the next thing on the phone is going to be, but they can say, “Normally by this time of the week I have 15 things that are received and undiagnosed. Right now I have 42, so I am behind,” or “Normally I have this many of type B solutions to implement and I only have 10% as many right now, so I’m ahead.”

Even though we’re all doing things to some extent we’ve never done before, you can start to work around that a bit and still get some intelligence of the system about within some broad bounds, what does this week look like relative to your other weeks of doing things no one’s ever done before? We still need that information.

Pete Mockaitis
When it comes to forecasting, you mentioned being fair and you used the term ‘a fair day’s work forecast.’ What precisely does that mean and how would you contrast that with the alternative?

Edward Muzio
Well that I do a fair day’s work forecast is once I have those three things, if I’m a frontline worker, I’ve got those goals, self-managed feedback and control of resources, then I can know what I can accomplish reasonably.

I think traditional managers will be afraid of this, say, “How do I know they’re not going to sandbag or how do I know they’re not going to lie?” But what we know about humans is they tend to try and perform pretty well most of them. Once I sort of know what I can get done in a fair day’s work, I can start to make a forecast and say, again, “I’m ahead,” “I’m on track,” “I’m behind.”

That’s contrasted with in the North American management model, the boss tells me how much to do and then I either do it or I don’t. What happens? Well, for one thing, I can only do so much. My capacity doesn’t change by my boss’s opinion; however, my presentation of what I’m doing will change.

You’re going to tell me, “Get this much done or not,” and if I can’t reasonably do it and I want to survive, which I do because I have that reptile part of my brain that’s geared toward survival, then I’m going to paint a picture or tell a story or find a reason why that wasn’t possible and I’m going to sort of make it okay. If the boss is really setting unreasonable goals, nobody can do it, then whoever has the most reasonable story gets to keep their job. That’s how it plays out.

But now we’ve got some really bad information in the organization because we have these quote/unquote expectations that first of all aren’t realistic and now we’ve got this layer of storytelling on top of it, which is here’s how you get around that and that will get trained to new people.

This is where management ceases to be functional and starts becoming ceremonial. Now we’re getting the work done despite management instead of thanks to the feedback and adjustment of management. That’s what we’re really trying to avoid.

Pete Mockaitis
Yeah. I think it takes a pretty good level of understanding in terms of what’s really on your plate and what you’re really committed to in order to have those. I think there’s a lot of people in work/life experience almost sort of like a chaotic sea of just too much and it’s kind of just all a big old cesspool of requests and action items. For many it’s a matter of what is latest and loudest, the most urgent and terrifying fire that they need to handle. It’s not a really fun way to live.

Edward Muzio
No, it’s more than that. … your cesspool quote. It takes years off your life. It’s not even funny. It literally does.

That goes back to that output and status broadcasting, which is one of the things we advise managers at all levels is you need to have three or five or seven things which you can use – it’s almost like an elevator pitch – to summarize the output you’re delivering. That output and that story and that summary needs to be presented over and over again to your next level, your next level so that people understand what they’re doing because we’re all subject to overload. We’re all subject to that cesspool of endless stuff.

If there’s not a clear drumbeat from management saying here’s what we’re measuring, here’s what we’re doing, here’s what we’re forecasting on, here’s where we’re going, then it’s just easy to get lost.

Pete Mockaitis
Well, Ed, tell me anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Edward Muzio
I think probably the last thing I would say is as you think about this, as the listeners think about this, I’ve found that there’s some confusion in that we need some more language around managing.

When you become a manager you start reading and getting advice about how to manage people, I like to call that managing with a capital ‘ing.’ That is true for anybody who manages people. You have to set goals, you have to deal with compensation, you have to help them solve their issues, you have to help them develop. That’s all tremendously important.

There’s another category of work that I call management with a capital ‘ment.’ That is being a member of the broader team of managers who together work in concert with each other and coordination with each other to coordinate and adapt the resources of the organization to achieve its goals.

I believe that most of what’s written for managers is written about managing with a capital ‘ing.’ My book, Iterate, is written about management with a capital ‘ment.’ I think it’s complimentary and equally important and often overlooked.

Pete Mockaitis
Thank you. Well, now could you share with us a favorite quote, something you find inspiring?

Edward Muzio
One that I really like is – it’s from Pema Chodron, who’s actually a Buddhist, but she says, “We’re all capable of becoming fundamentalist because we get addicted to other people’s wrongness.” I like that kind of on a personal level, but I also like it on a group meetings level. We’ve all been in meetings where someone was a fundamentalist because they were addicted to everyone else’s wrongness.

Pete Mockaitis
Thank you. How about a favorite study or experiment or a bit of research?

Edward Muzio
There was a study done years ago by a very famous guy named Asch. It was about social conformity. The idea was five people are around a table and you show all five people these different lines. Two of them are the same length and you ask them which two. The first four people give the wrong answer, but they’re in on it. The fifth person – the question was will the fifth person speak out against the group or will they go along. Overwhelmingly they went along.

But the piece that I find myself quoting is that thing’s been – that’s from the ‘60s. It’s been redone a lot of times, but somewhere around 2005 – 2006, somebody did it again with an MRI machine on the subject. The question was are they just sort of rolling over and they secretly know the answer, but they’re not saying it or is their perception being changed.

Asch, himself, always thought it was just a question of people – they just didn’t have the something, the courage or the stamina to speak up. What we found out was it actually changes your perception.

Group think is more than we thought. It’s not just about a lack of courage. Your perception changes. That just I think highlights the importance of if you see a difference, speak out in a group because even if you’re wrong, just you speaking out might help the next person who actually sees the real thing to actually be able to see it. You’re actually helping the perceptiveness of the group.

Pete Mockaitis
Oh, that’s a nice implication to highlight. Thank you. Yeah. How about a favorite book?

Edward Muzio
I’m just finishing up a book called The Insightful Leader by Carlann Fergusson. It’s about – it’s sort of the flip side of the coin to play to your strengths, which is how any one of those strengths, like results orientation or something, can become a hindrance. I think she did a really good job of explaining it got you here, but also it can become a hindrance and how to sort of keep your strength and not overdo it.

Pete Mockaitis
And a favorite tool?

Edward Muzio
A couple. Ladder of Inference by Chris Argyris. If you don’t know that one, you can Google it. It talks about how we build sort of our perceptions of what’s going on around us.

The other one is if you don’t know Flow by Mihaly Csikszentmihalyi. I won’t try and spell it, but just look for Flow. It’s about sort of having these great experiences of enjoying ourselves and it has to do with challenge and knowledge or ability being held in bounds. Those have been useful to me personally, but also professionally.

Pete Mockaitis
My hat’s off for correctly pronouncing his name. I imagine you’ve practiced it before.

Edward Muzio
I did one of my whiteboard videos – I have a series of whiteboard videos. I actually called his office and said, “Please just say his name to me enough times that I can get it because I don’t want to say it wrong.” Now I’ve got good notes on it.

Pete Mockaitis
I’ve Googled it myself. Well done. How about a favorite habit?

Edward Muzio
It’s sort of boring but I live my life by my calendar. I’ve got my calendar on a separate monitor next to me at all times. I schedule everything from meetings to things I have to do. I think I would be I would guess 80% less effective if I didn’t live by my calendar. I feel like that’s a good one.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with folks who are listening to you?

Edward Muzio
It’s from my mentor actually. The quote is “You can’t make a pie one slice at a time.” His name is Bill Daniels. He taught me a lot of this stuff when I first got into this space. It’s about that idea of those linked teams, which are you can’t assign Ed to one thing and Fred to something else and Pete to something else and then knit it all together later. If you’re a team, you have to act like a team. You can’t bake a pie one slice at a time.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Edward Muzio
A couple places. IterateNow.com, that’s just I-T-E-R-A-T-ENow.com. That’s the site for the book. It’s got my bio and my social media handles and things like that. My firm is Group Harmonics and GroupHarmonics.com. That’s where our offerings and classes and stuff are.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Edward Muzio
I think the thing I would say is we’ve been talking about without talking about culture, the culture around us. I think people tend to feel powerless. On that walk to your car, it’s like the culture is the weather.

But the culture really isn’t the weather; the culture has actually been clearly defined by people who have thought about it a lot as the collection of habits we took forward from the past. The implication is what you’re doing now is going to become the culture of tomorrow. If you’re walking to your car, it’s not the weather; it’s your habits. It’s how you swing your arms, it’s whether you smoke a cigarette, those kind of things.

I think my challenge is if you’ve got a world where it seems like management is more ceremonial than functional, don’t just say “Oh that’s the culture, nothing I can do,” and throw your hands up. Instead say, “Oh, that’s the culture. What can I do differently today that people will notice and repeat tomorrow so that I can change the culture?”

Pete Mockaitis
Lovely. Well, Ed, this has been a lot of fun. I wish you tons of luck with your book, Iterate, and all you’re up to.

Edward Muzio
Pete, thank you, likewise. Enjoyed the time and good luck with your show.

389: Recharging Your Career with Beth Benatti Kennedy

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Coach Beth Benatti Kennedy shares actionable ways to recharge your career and beat burnout.

You’ll Learn:

  1. The five focus areas for recharging your career
  2. How to use a Purpose Mind Map
  3. A more exciting way to introduce yourself

About Beth

Beth Benatti Kennedy, MS LMFT brings more than twenty years of experience to her role as a leadership and executive coach, resiliency-training expert, and speaker. With an extensive background in career development, she coaches high-potential individuals on how to use their influence strategically, collaborate effectively, and focus on innovation. Her clients include Gillette Company, Nike, Converse, and many others. Her new book, Career Recharge: Five Strategies to boost Resilience and Beat Burnout, was published in October.

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Beth Benatti Kennedy Interview Transcript

Pete Mockaitis
Beth, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Beth Benatti Kennedy
Thank you for having me.

Pete Mockaitis
Well, I’m excited to hear your story. I want to start when you were eight years old working at the family moving company. Were you hauling some furniture? What were you doing at eight years old there?

Beth Benatti Kennedy
I was one of these kids growing up, my dad came from an entrepreneur family, Steinway Movers. As a little girl I would always – I was always very interested in like whenever the truck would come to our house and asking him a lot of questions and what are you doing Saturday morning because he was definitely a workaholic.

I used to get to on Saturdays go to some of his big jobs. He used to – it’s in New York, so he used to move really big companies. One of them is Pan American airlines when they used to be around, which was one of my favorites. I used to go with him.

He would always bring breakfast for all of the workers, so they would get these fresh New York rolls and soft butter. I would be in charge of making sure they were cut in half because he didn’t want the guys being messy when they’re touching the equipment etcetera, etcetera.

Pete Mockaitis

That is attention to detail.

Beth Benatti Kennedy
Yeah.

Pete Mockaitis
No crumbs on the client’s goods.

Beth Benatti Kennedy
Exactly, exactly. His trucks were so clean; you could have a picnic on the floor. He is the word passion till – he’s passed away – but was the work passion 100% plus, plus, plus for his career. Anyway, I got to see – that was my job. I’d go around make sure everyone if they needed coffee, would have their coffee and get their rolls.

But I got to do a lot of observing and I got to see a big piece of my model – the Benatti Resiliency model – is connection. A lot of that came from him because he had this gift of connecting with everyone whether it was the gentleman driving the elevator or whether it was the person in the hallway cleaning the garbage. He connected with everyone. It didn’t matter what level you were. I think that was a big, huge part of the success of his business.

Pete Mockaitis
Absolutely. Well, just taking the time to provide the rolls and the coffee is pretty cool. At the times, we’ve had movers just two or three people showed up. It’s like, okay, I guess it’s on. Yeah, a little extra touch.

Beth Benatti Kennedy
These were like giant, giant moves, where they had just like five trucks and lots of men, lots of different directions, so it was super exciting for me.

Pete Mockaitis
Beautiful. Well, so I want to hear a little bit about this model and your book, Career ReCharge. What’s sort of the main thesis here?

Beth Benatti Kennedy
I’ve been a leadership coach for 20-something years. I started off as a career coach for the first 10 years. One of the things that I learned being – mostly doing corporate work was that people could – they so wanted to move on with their career or do something different, but what I found was many people were just completely exhausted or burnt out or bored. I had to recharge them so that they had the enthusiasm and the energy to really make that career change.

It’s a model that has developed over the years. That’s where the book came out was actually about four years ago I had a few clients that said you have to share this. I hesitated because it’s really hard being self-employed writing a book.

Pete Mockaitis
Yeah.

Beth Benatti Kennedy
I hesitated the first year and then the second year I really got involved in a very committed program. It was so exciting to share my clients’ stories who really were even fine with me using their name because they really wanted to share the success of the model.

Pete Mockaitis
Well, that’s cool. Well, could you give us a success story right now?

Beth Benatti Kennedy
Sure, sure. One of my favorites is a gentleman named Eliot, who was an engineer and I coached him many, many years ago. He was – actually designed razorblades. I was in this company in Boston coaching a lot of employees. Again, a lot of my internal coaching was just helping them be more successful in their job.

At the time he really liked what he was doing. It was exciting, cutting edge company. They get bought by another company. He gets moved to another department. At that point, I actually am not coaching him anymore. I get a call from him. He’s in this new position for about two years and just miserable, not using his strengths. He says to me, “I need to meet with you again. I need to start up coaching again.”

We start up coaching and I realize he is completely burnt out. It was amazing for me to see this gentleman who used to be so – like one of the top in the company as it’s called a modeling simulation engineer, so he could actually design the razorblades – seeing someone who used to be so phenomenal just completely affect flat and just exhausted. Basically he really wanted to start the whole process.

It begins by this five areas. The first one is I zero in on their wellbeing, taking a look at physically, emotionally what’s going on and then starting to offer some – having them actually figure out some good strategies that will work for them.

Then we go into self-awareness, which is really getting clear on what their purpose is, how is their mindset, because we all know if you have that awful mindset, it’s not going to really help you if you’re trying to do a career change. Then one of the my expertise is personality types, so really looking at how is your type showing up and do you need to do any tweaking. We started with those two areas.

One of the things we found when we did his purpose was he was really ready for a change, but it’s scary. He wasn’t even 50 and he’s like, “Am I crazy to leave the golden Hancocks?” With my support and with working through the rest of the model, getting – which the next piece is brand, so we figured out when he did my brand exercises that he could take this amazing skillset he has and market it as a consultant.

The exciting part of the story is he did leave this Fortune 100 Company and now has his own consulting business. He’s actually – one of the organizations that he consults for is the US Olympic Skating Committee. He used his-

Pete Mockaitis
How clever.

Beth Benatti Kennedy
Yeah, he used his passion of ice skating to now he was actually able to predict what pairs in the Olympics – what country was going to have a better chance of winning from analyzing their strokes on the ice.

Pete Mockaitis
Huh?

Beth Benatti Kennedy
Yup.

Pete Mockaitis
So once you know who has a better chance of winning, what do you do with that?

Beth Benatti Kennedy
Basically what the US Olympic Skating Committee is doing with his kind of research is to be able to say, “Okay, let’s figure out who are the skaters we really want to work on for next year? What are the things – why is this particular country doing so well? Oh, we need to – the ice skaters need to work on this to really make it to that first or second or third place.”

Pete Mockaitis
It’s so fascinating, when you said ice skating, I was like, okay, I can see the carryover, like the blade going to the skates, but no, you went in a totally different direction.

Beth Benatti Kennedy
He went a totally – his doctorate degree was in this – now it’s a big thing, this modeling simulation, I guess like baseball players. He could actually if he wanted to work for like a professional football team or a professional baseball team, where they do this modeling simulation and they can predict “Okay, you’re holding a bat this way, this is what will happen.”

It was really exciting because till this – I still coach him and he weekly goes through the five areas. The two areas that I didn’t get to talk about – the fourth one is called connection. That’s why I have all my clients every week really take a look at are you proactively connecting with people that nourish you, excite you, enrich you.

This was a huge piece of him being able to make this transition to a whole new career field. He just surrounded himself – I call it ‘who’s in your boat’ – getting really great people to support you. One of them was back to working with a coach because sometimes you can’t do a huge – that is such a huge change he made, you just can’t do it by yourself, even with the most supportive partner.

Then the fifth one is innovation. That’s when you challenge yourself to kind of really just learn and do different things. This is – the innovation for him was he actually had to go back to Northeastern University and take some more courses on some of this technical modeling stuff, I couldn’t even explain to you because I don’t even understand it.

Pete Mockaitis
Well, that’s intriguing. It’s called the Resiliency model, but it seems like it’s bigger than just being able to weather the difficulties that come your way.

Beth Benatti Kennedy
Yes, yeah, yeah. My definition of resiliency is a little bit different. I think a lot of people think of resiliency as just bouncing back, but my – I really see resiliency also as being proactive in your career because I think a big issue right now is people – we get kind of set in our ways and we forget that we can’t just start working on career development once we hate our job. We have to proactively be doing things for our career on a weekly basis, even little tiny things.

Pete Mockaitis
Well, I’d love to hear, what are some of those little tiny things that make a real big difference?

Beth Benatti Kennedy
Basically what I’ve done in my book, I have these little boosters at the end of every chapter, so I’ll just share some of them from brand. Brand, when I think about brand, my definition of brand is what are your strengths, what are your attributes, what do you bring to that position or that company, what’s the impact you’re making and what’s your reputation.

A little tiny thing you could do once a week is spend five minutes on LinkedIn. Take a look at your profile. When’s the last time you updated your profile? What about connecting? Is there someone you just had a meeting with two days ago? Did you connect with them?

Because I think what happens, again, LinkedIn for many people they think that’s a job searching tool. It’s really a pro-active career development tool. It’s one of the – a great way to kind of stay up to date in your career. That’s a little example of a tip.

Pete Mockaitis
Okay, I’d love to hear a few more of these.

Beth Benatti Kennedy
Okay.

Pete Mockaitis
Why don’t we start in the realm of wellbeing? What are some of the things that make a world of difference?

Beth Benatti Kennedy
I’ll share a few for each booster. The first for wellbeing one of them is how important it is to make sure you’re not doing everything yourself, so having the gift of time. Another one is thinking about – with all the stress going on at work – what are the things you can control and what are the things you can’t control and making sure you’re focusing on things that you can control because it’s so easy to get stressed out  by everything.

Pete Mockaitis
When it comes to not doing everything yourself, what are some of the top things that people find that, “Hey, sure enough I can get some help with this,” or “I can outsource this,” or “automate this.”

Beth Benatti Kennedy
You’re going to crack up, but I would say probably once a month I will say to someone, “Have you ever considered getting your apartment or your house cleaned?” Now these are people with big jobs like this audience that’s listening and they’ll say, “No, I just can’t do it.” Then I’ll say, “Okay, just try it for three months.” They’ll say, “That was the best thing.”

Even if they have someone come every – like once every three weeks, they fit it into their budget, they’re like, “That is the best thing I’ve ever done,” because now they have more time and energy to do the things that they need to do for their wellbeing like get to the gym for 20 minutes or 30 minutes or go for a walk. That’s – believe it or not, that’s a big one that people really like.

Pete Mockaitis
Well, I like that a lot. What’s cool there is that doesn’t just mean that you’re cranking out another hour of work, but rather that is sort of precious home time – I guess the time you spend in cleaning is sort of a privileged category of time because you’re outside of work and you’re not doing sort of immediate family responsibilities because in a way, cleaning isn’t super urgent. We’ve got a little bit of leeway with it.

Beth Benatti Kennedy
Right.

Pete Mockaitis
When you get to it, it’s kind of coming at the expense of maybe any number of rejuvenating things from seeing a friend or going for a walk or exercise or massage or whatever that might be for a boost.

Beth Benatti Kennedy
Right, exactly. Exactly. Then in the area of self-awareness, for self-awareness, kind of the vibe words I call them, are knowing your purpose, getting aware of your mindset, like I mentioned, your type.

Some of the boosters that I have for that is I have my clients really think about what are there values and are they living them personally and professionally. Sometimes individuals will say, “I cannot get my values in my job or my career. It’s just – this is – I went to school to become a lawyer and I’m in a really tough practice. I’m not living my values.”

Then I will say, “Okay, let’s figure out a way that you can get them personally. Maybe you want to get involved in a non-profit or maybe you want to get involved in another volunteer organization. It’s amazing how that’s instant recharge for your career when you can get your values at somewhere in your life.

Pete Mockaitis
Can you give us examples of values that folks often come up with that really resonate and are meaningful to them and yet also are frequently not being met in the workplace?

Beth Benatti Kennedy
Sure. It’s interesting because I just did this this morning with someone. Some of her values were family, friends, innovation, learning, making a difference. She had problem solving. She had career satisfaction. She had financial security. Those are values that are really, really important to her. She was presently working at a consulting – a really, really competitive consulting company. Through our work now she has decided that she’s actually going back to nursing school.

Part of the reason she’s making this change is to get more of these values in her career, but when she was working at the consulting firm, I was sharing with her, there’s ways – like the one making a difference, maybe it’s that one person, that junior person in your organization that you can mentor. That’s a great way to make a difference even if you’re in a competitive environment.

Pete Mockaitis
I guess when we talk about values there’s a number of ways we could define them. I’d love to get your sense for how do you know you’ve really hit upon one that’s like, yup, ding, ding, ding, that’s a big one. That is resonantly important. Because as you brainstormed or shared those lists there, I guess I might be able to generate dozens upon dozens of such things that would be meaningful. I guess it’s kind of tricky with regard to time, money, attention, energy prioritizing and zeroing in on the biggies.

Beth Benatti Kennedy
Yeah. That’s such a good question. I always – I actually when I teach I have a full day class, corporate class, that goes with the book. When I do the class I actually have cards, value cards. I let them select 8 cards. They often say, “Oh my gosh, I want to have like 20.”

What I say to them is what are – if you thought of your life like a compass and these cards were going to direct your life and your career in a certain way, which of the cards or which of the values are like your compass? How do you want them? That really helps people because you’re right, you could say, “Oh my gosh, all of these are important to me.” But if you only could have eight, which are the ones that are really calling to you.

This is something else that I also have to clarify is that sometimes people will say, “Is it work or is it life?” It’s an overlap. I think that any coach that says your values do not hit on both, it’s incorrect. You’re really – our values are shaping our entire life. We have to look at career slash life when we’re thinking about our values.

Pete Mockaitis
I’m curious. They chose eight. How big is the deck of cards they’re choosing out of?

Beth Benatti Kennedy
Believe it or not, it’s so funny, I had to just order a ton more of them. There’s like 52 cards. … huge.

Pete Mockaitis
Okay, yeah, just like a deck of cards. You say you ordered them, is this from a product one can purchase or how do you get them?

Beth Benatti Kennedy
Yes, yes. I have – I’m just grabbing it because I have a few different – I’ve been reviewing a bunch of different vendors. Dick Knowdell is the vendor that makes these.
K-N-O-W-D-E-L-L.
They’re called the Knowdell Card Sort Career Values.

Pete Mockaitis
Okay.

Beth Benatti Kennedy
They’re really designed for career coaches, but I find – people like them so much I often – I give them away at my classes because they’re like, “Oh, I want to do this when I get home with my partner.”

Pete Mockaitis
Yeah, that is cool. I’m curious in terms of the hard thinking, in terms of which eight get selected – I’m sure you’ve seen this process many times, what are some of the thought processes like when they choose one over another? What sorts of things do you hear? It’s like, “Well, I’ve got,” we’ll just say, “adventure and I’ve got problem solving,” how do they get there?

Beth Benatti Kennedy
It’s funny too because people will often say to me, “Oh, I have to be practical.” I’m like, “No, this is your time. This class is called career recharge, so this is a time for you to recharge your life and your career. You don’t have to be practical. What are the eight cards that you – what are the eight values that you really want to have?” It’s really funny. It’s almost like people, especially in corporate America, really need permission to say, “Oh, so I can say-“

I was just trying to think of one – there’s one that often people say, “Oh, I can select this one?” It’s like, “Yeah, this is your life. That’s – it’s like I decided 27 years ago to be self-employed. That’s a strong value for me. What are the values that are calling to you?”

Sometimes – then this is an important piece of the exercise is then I have the individuals look at those eight cards and put a plus sign if they have it and put a negative sign if they don’t have it in their career or their life. Then if I have a class of say 30 people, I’ll say, “Okay, who has more than five negative signs?” Sometimes it’s one-third the class.

Pete Mockaitis
Yeah.

Beth Benatti Kennedy
How can we recharge? How can people really be engaged in their work and really do their best if all the – there’s lots of research that shows people that are following their purpose are happier and healthier and more engaged at work.

Pete Mockaitis
When you say purpose are those sort of – what’s the relationship between purpose and values here? Is the purpose consisting of values or are you thinking of these separately?

Beth Benatti Kennedy
Yeah. I’ve designed an exercise. I call it the Purpose Mind Map. This also helps people with their branding. What I have individuals do is the first step is figure out what your values are. Then when I think about purpose, what I want people to think about is what is the contribution you want to make in your career. What’s the difference you want to make in the world?

Sometimes it could be – let’s just say you’re an accountant that my purpose is I want to work at this top accounting firm in New York City and I want to be a partner in ten years. For that person, that’s their purpose. But for someone else it might be totally different.

It might be I want to make – I did a lot of consulting for Bright Horizons, which is a daycare company. For those individuals, a lot of times their purpose is I just want to – I want to have an organization that makes the best difference for children and for their providers. It’s so interesting when you think about purpose, it’s really – it goes back to, again, that legacy question. What’s the difference – when you retire someday, what’s that difference you want to make?
It’s a little bit messy because it’s not like a math equation where someone can have an easy answer. It’s something you really have to do all these little steps.

Pete Mockaitis
Indeed. I want to get your take on when someone says this is their purpose, I think about the accounting firm example, how do you know that it’s the real deal as opposed to, “No, no, no, no, think harder?”

Beth Benatti Kennedy
That is a – that’s a great question. One of the – that actually – something that I will ask that person is “What’s the impact you’re making?” or “What’s the impact you want to make?” and “What’s the reputation you want to have?”

One of the things that happened to me was my first career I was a school counselor in the Boston Public Schools. Our purposes change. At that point I was right out of graduate school and I wanted to just change the world. That was my purpose. I wanted to go in there and I wanted to get these kids going to college.

But after seven or eight years, it was like hitting my wall against a brick because I couldn’t get any impact. I was running programs for parents, no one was showing up. It led me to get burned out because I had this purpose, but I couldn’t make the impact.

Then I was really fortunate. I – by, again, my – I write about this in the book, the connection piece of my model. In graduate school I was sitting next to the training manager of the Gillette Company who gave me a little opportunity to do a little gig at the Gillette Company and do some career counseling.

All of the sudden the light bulb went off. I was like wow, I want to make a difference in people’s lives. It’s not working in the schools right now because this was 27 years ago. I could probably make it in organizations, helping people figure out – making them more satisfied in their careers.

I didn’t even know what outplacement was then, but I was lucky enough to find a graduate degree program in human resource counseling. That was where I got trained as a career counselor. I was like, “Oh my gosh, this is exactly what I want to be doing.”

Pete Mockaitis
That’s a really great distinction there because you’ve got the purpose and you’ve got the impact because some people might say, “Well, shucks, this is what I’ve always wanted to do and I’m doing it, so what’s the missing link?” It’s like, “Oh well, it’s not going anywhere.”

This kind of reminds me of Stephen Covey with begin with the end in mind and thinking about your funeral and what you’d like people to say about you and that kind of hits it there in terms of the contribution and the impact and what you’re about and what you’re like. That’s good stuff.

Beth Benatti Kennedy
I’m not sure if you’re familiar with – you probably are – Dan Buettner. He has this study; it’s called Blue Zones.

Pete Mockaitis
About the people who live longer.

Beth Benatti Kennedy
Yes, yes. His – that study is just fascinating because he – it consisted of 73,000 Japanese men and women. This was in 2009. What he found was the individuals that had a strong connection to purpose and I think the word is hysterical because I always have to catch myself if I’m saying it right, but it’s I-K-I-G-A-I, ikigai. What he found was those individuals with a sense of purpose, live longer. Then if you look at the other research that’s part of that, he also talks about how important connection is, being with a community.

For some people their purpose could be – it could be something like “I want to make the world the better place by introducing-“ like I work with a lot of doctors trying to cure cancer so that’s their big purpose. Even though 80% of cancer molecules don’t work; it’s still for them so exciting because they are every day trying to make an impact on their purpose, if that makes sense.

Pete Mockaitis
Mm-hm. That’s good. I want to make sure we get to touch on the mindset a bit. What are the habits of thinking that are really helpful and not so helpful?

Beth Benatti Kennedy
For the boosters for mindset, one of the – what most people find most helpful is paying attention in the morning and giving themselves a daily intention. For example, it might be – like with this crazy – when things are crazy with the holidays or with it being a new year, it might be I’m going to start my morning off and stay relaxed and focused. They give themselves that morning intention. Some of my executives that get really anxious, they give themselves the intention in the morning of calm and confidence.

Mindset, that’s probably the number one booster is giving that morning intention. Then you can do it throughout the day.

The other booster that people find helpful is what I call the pause breath. Sometimes when you’re just having one of those days where it just feels like everything is going wrong, everything you touch, you just feel this – you can feel the stress through your body, I recommend just take two seconds, do a nice inhale, do a nice exhale. I call it the pause breath.

Do that even before you send a charged email because that’s the other thing that starts to happen with mindset is the negatives start outweighing the positives and all of the sudden we’re emailing someone and we’re saying, “Oh my gosh, what are we doing?”

Carol Dweck has out her book, Growth Mindset. She really talks about how important it is to really – in today’s day and age, we have to be so adaptable to change. What her research shows is the more we’re open to being adaptable, having what she calls this growth mindset, we have greater success at work, greater productivity, greater impact if we’re a manager.

I can notice – it’s interesting, when I interview a client before they start coaching with me, I can tell sometimes they’ve had so many negative things happen that they’re just like – they’re just done. Sometimes that can be the beginning of burnout, that mindset just gets really negative.

It’s not that we can’t have negative feelings, but it’s kind of that 80/20 rule. When 80% of your day is just awful, then you really have to worry about it. But you’re going to have – we all have a Monday or a day where it’s just a horrible meeting or a challenge.

Pete Mockaitis
Understood. Well, tell me Beth, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Beth Benatti Kennedy
Let me see. Did you want to hear the – I think the brand boosters. But just to emphasize another one that people like is that when you think about branding, like when you’re at a networking event and I know people don’t really like the word networking. I talk about that in my book to call it connection and think about building relationships.

When you meet someone instead of me just saying, “Oh, I’m Beth Kennedy. I’m a leadership coach.” Think about how can you tell a little bit of your story. I might say, “Hi, I’m Beth. I’m a coach, but I really focus on resiliency and preventing burnout in employees in organizations. That’s my passion. I also really encourage people to figure out what they can do so that they’re more motivated, excited and driven in their career.” Isn’t that a lot more excited than saying, “Hi, I’m Beth and I’m a leadership coach?”

Pete Mockaitis
Yeah and it sort of lets the conversation go into some interesting places, like, “Oh man, I remember when I was burnt out a few years ago I could have used you. I was-“ and then you go. You’re somewhere as opposed to, “Oh, you’re a leadership coach. Okay cool. Well, I am an accountant.”

Beth Benatti Kennedy
Right.

Pete Mockaitis
It’s sort of – it’s less of a connecting conversation.

Beth Benatti Kennedy
I think for – sometimes attorneys will say to me or engineers will say, “Oh my God, what am I going to – there’s just no way to say that.” There’s always a little tiny story you can share even if you say something about your organization, so “I’m an engineer at this company. One of our specialties is this,” just to add a little bit to it.

Pete Mockaitis
Yeah. I think engineers often have some fascinating things to say. All sorts of engineers like, “Oh yeah, I work on manufacturing equipment for a Skittles plant.” Okay. I’m all ears. Let’s talk about Skittles.

Or even if it seems maybe less interesting like logistics, like moving stuff around, I can get fascinated by that. It’s like, “Man, that’s a lot of stuff you move around. How do you do that? I find it challenging just to answer all the questions FedEx has for me before I send out a package.”

Beth Benatti Kennedy
Right. Exactly. It’s so nice to hear you say that because I think most – I think the clients that have the most difficult time with that are scientists, engineers and attorneys because that’s what they say they are. It’s like just bring a little bit of that story into it.

Pete Mockaitis
Attorneys have such good stories. Someone is getting sued for something, whether it’s criminal or civil, I think it’s really juicy.

Beth Benatti Kennedy
Yeah, even if you’re a corporate attorney, again, some people think, “Oh, that’s just so boring,” well, no it’s not. There’s something about that organization that will just make people learn a little bit more about you.

Pete Mockaitis
Cool.

Beth Benatti Kennedy
So that’s just an example of another brand booster.

Pete Mockaitis
Okay. Well now can you share with us a favorite quote, something you find inspiring?

Beth Benatti Kennedy
Sure. It’s so interesting because I love quotes, but I think one of my favorite one is by Thoreau and “It’s go confidently in the direction of your dreams. Live the life you’ve imagined.”

Pete Mockaitis
….

Beth Benatti Kennedy
I just think that gosh, with life being short that – I love that it ends with “live the life you’ve imagined” because whatever some of those dreams are, whether it’s career or travel or whatever it is to just keep plugging along. I feel like too that’s to me what resiliency is about is about moving forward even when you – for some-

I share in the book many years ago I applied for a doctorate psychology degree program and I didn’t get in. I thought my world was over. Then now I have this career that I couldn’t imagine doing anything better. I couldn’t imagine sitting in an office every day listening to people’s problems. I just think that we just want to – we have these little challenges come, but somewhere there’s a spark of wonderful thing that’s going to keep coming.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Beth Benatti Kennedy
It’s interesting because one of my favorite research studies is – I don’t know if you’ve heard of him. His name is George Vaillant.

Pete Mockaitis
Oh yeah.

Beth Benatti Kennedy
What he shares – he was a Harvard psychiatrist. He did the Harvard Grant Study from 1972 to 2004. He found strong relationships to be the strongest predictor of life and career satisfaction. What was interesting is his research showed that feeling connected to one’s work was far more important than making money or achieving traditional success.

I have seen that a lot in doing 25 years of coaching is that when people feel really connected to their work, they are just – you can just see this level of energy and happiness.

Sometimes I’ll meet with people that are making incredible amounts of money and I’ll say to them “What is your career satisfaction out of a ten?” and they’ll say a two. I’ll say, “What is your life satisfaction out of a ten?” and they’ll say like a four.

The other thing that happens when – and there’s lots of research that’s been going on about this is as we connect with others we get the – they call them the feel-good chemicals. The dopamine and the oxytocin and that’s the other reason why connection is so important, cultivating relationships.

Pete Mockaitis
Mm-hm. How about a favorite book?

Beth Benatti Kennedy
I was so happy to hear your quote because my favorite book is 7 Habits of Being Highly Effective by Steven Covey. I have to say I quote him every time I train a class I’m always bringing something in from his class. It’s one of those oldies but goodies.

Pete Mockaitis
How about a favorite tool?

Beth Benatti Kennedy
It’s interesting. My favorite tool I would say is a meditation app, which is called Calm.com. As part of my career recharge class I piloted five different meditation apps myself. Then I had about 30 clients just try different ones. I learned with meditation apps, it’s so interesting. People – it depends on the person’s voice.

One of the things I love about Calm is it’s ten minutes long, which is perfect amount of time for me. Some of my other clients like Headspace. There’s so many out there right now. 10% Happier. But for me, that’s probably – that is something I use five or six days a week.

Pete Mockaitis
How about a favorite habit?

Beth Benatti Kennedy
My favorite habit is what’s part of actually my resiliency model. It’s called the Friday Five. In my phone every Friday I have a little thing that pops up and it says recharge. I spend five minutes to think about what I’m going to focus on for the next week.

What is that one thing I’m going to add, whether it’s I need to watch that podcast or whether it’s I need to call a good friend that I’ve been out of touch with, but – and I teach that to all my clients that if you can’t find five minutes to nourish your life, then we have to really start to worry. I call it my Friday Five process.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with your clients?

Beth Benatti Kennedy
I think the nugget that people seem to really like is I have this little saying. I call it spark success. What I mean by that is to start really small to pick something you want to work on and drive it down to the smallest possible doable activity.

For example, a lot of my clients are trying to figure out before the new year begins, okay, how can I regularly exercise. I’ll say to them, “Okay, what’s the smallest thing that you can do?” Maybe it’s getting off the train and walking to work.

It’s really – they really like that idea of I’m about – we’re not looking for perfectionism. We’re just – what’s a small habit that you can start. Then all of the sudden you like it so much it turns into 15 minutes, 20 minutes, going to the gym, doing yoga classes, but starting really small.

Pete Mockaitis
Lovely. If folks want to learn more or get in touch, where would you point them?

Beth Benatti Kennedy
I would point them to my website, which is BethKennedy.com. I’m also on Twitter, which is CoachBKennedy. If you’re on LinkedIn, again, you can see I’m a big LinkedIn person, connect with me on LinkedIn. I have a lot of great stuff going on. There’s been some really awesome posts about some of the exciting things that have been going on with the book.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Beth Benatti Kennedy
I would say the call to action is the importance of connection, so to really think about that who is that person, who is the friend or who is the colleague that really supports you and making sure you have time with them together on a regular basis because recharge, it can be so isolating in today’s – everyone’s working so hard and it’s so important to have people on your boat that nourish you and that aren’t toxic.

My call to action is today think of that person you’ve been out of touch with and give them a call or set up a time to meet them for a drink or lunch or dinner. It’s just amazing, it’s amazing what relationships can do for our career and for our productivity.

Pete Mockaitis
Beautiful. Well, Beth, thanks so much for sharing the good stuff. Good luck with the book and all your adventures.

Beth Benatti Kennedy
Thank you. Very nice to meet you.