Category

Podcasts

Join our 1000th Episode Giveaway Special!

By | Podcasts | No Comments

Thank you for helping us reach 1000 episodes!


…and if you were wondering if we’re going to have a super special guest for the 1000th episode. The answer is yes.
YOU! We want to hear from you for our 1000th episode.

We’ll be featuring the stories of fifteen lucky listeners. Plus, we’re giving away $1000 worth of prizes to celebrate!

Now’s your chance to be featured on How to be Awesome at Your Job…

Send in a 3- to 5-minute recording or 400- to 800-word story that answers the question: “How has listening to How to be Awesome at Your Job helped me flourish at work?” We want to hear about the great results you’ve achieved by applying what you learned from the show. The fifteen most inspiring and transformational stories will be aired as part of our 1000th episode. 

Three winners will receive the grand prize of a $200 Amazon gift card. We’ll also be selecting 12 runners-up to receive an exclusive How to be Awesome at Your Job t-shirt!

Submit your entries to our TypeForm.

We’ll be accepting submissions until SEPTEMBER 24, 12:00 AM Central Time

We want to hear your answer: How has listening to How to be Awesome at Your Job helped you flourish at work?

  • Which episode from How to be Awesome at Your Job helped you the most? What was the specific insight that motivated you to make a change?
  • What concrete steps did you take to achieve your desired results?
  • What advice and key learnings would you share with others in the same situation?

Contest Rules:

  1. All submissions must be in English.
  2. Submissions may be in audio or written format. You do not need to be the one reading your submission; however, please ensure that you have the permission to use the voice of the person who’s reading. Submissions that use A.I. text-to-voice technology will be disqualified.
  3. Submissions must be original and the listener’s own. Please be mindful of copyright and trademark laws, and do not include music, sound effects, or any other audio you do not own the rights to.
  4. Submissions must not contain any explicit content, including curse words or scenarios unsuitable for general audiences.
  5. Grand prize winners who reside outside the United States will receive the equivalent of a $200 gift card for their local Amazon. Winners whose countries don’t have a local Amazon will receive a gift card for Amazon US.

Criteria for Judging:

  • Clarity: Can we follow and imagine the events of your story? Is it clear how the podcast helped you transform your situation?
  • Impact: Was the result big and amazing? Do we feel inspired after hearing your story?
  • Creativity: Is your story compelling, engaging, and unique? Does your narration convey your thoughts and feelings at the time? 
  • Production Quality (for audio submissions): No need for fancy audio equipment, but is the recording clear and understandable? Did you add anything else to make your submission stand out?

Need Inspiration? Click below!

Need Inspiration? Click Me!

We recommend checking out these episodes for more storytelling inspiration:

Need a sample of what we’re looking for? Check out this sample story we’ve prepared. We’ve broken it down into the SPAR framework to give you an idea of how to structure yours!

SITUATION

About a year ago, I was assigned to my first big project. We were in a team of about 10 people, and our job was to come up with a marketing campaign for this new product our long-time partner was launching. Since it was my first project, I was all fired up and excited. I knew I had the skills to succeed

PROBLEM

—but it quickly became clear to me that one of the more senior members on the team wasn’t happy that I was there. It seemed like he thought I was still too junior to take on a project that big…

My ideas were often passed over; I never seemed to get a say in anything—and any time I did try to do something, the more senior members of my team would take over to do it their way. They even started to fuss over the emails I’d write for our clients. Needless to say, my confidence took a big hit.

ACTION

It was around this time a friend recommended I check out the How to be Awesome at Your Job podcast. She had started listening to it in 2019 and thought that I might find something helpful from listening. I started with the episode that seemed closest to my situation: How to End Micromanagement Once and For All with Lia Garvin.

And the one thing that really struck me was when Lia suggested trying to be curious about why they were micromanaging. Her key phrase was, “I want to better understand.”

It took a lot of courage to have that conversation, but I knew that things weren’t going to get any better if I didn’t do it. I sat down with that senior member and one thing I said was, “I want to better understand why people are so particular about the emails I’m writing for this project.” It turned out that the important client we were dealing with was known to be a stickler. They wanted things done a certain way—and only that way. 

So then, I made a commitment to him: I would run things by him first and keep him updated on all my progress. I also told him that I’d appreciate his feedback, and that I was glad to be able to learn from him—because he really did have a lot of experience I could learn from. It did turn out that I wasn’t as ready as I thought I was.

He greatly appreciated my honesty, and in the process, our relationship transformed. It was still a difficult project, and it wasn’t pleasant at all to hear his critical feedback or do the extra work of giving him progress updates… but he became more open to my ideas now that I understood the bigger picture of the project. I wasn’t afraid to run my ideas by him, and even though he’d turn some of them down, I knew that he wasn’t doing it because he hated me. 

RESULT

As a result, by the end of the project, I felt comfortable turning to him for advice—and he even started asking me for my thoughts, which was something I never would’ve imagined happening. Since then, he’s become my biggest mentor and advocate. I can always count on him to build me up, coach me, and volunteer my name for the important projects at work. He even proactively advocated for me, such that he was one of the big reasons why received a big promotion this year.

992: How to Break Free from Cynicism and Reclaim Hope with Jamil Zaki

By | Podcasts | No Comments

 

Jamil Zaki shows you that there’s much reason to hope–even for the most hardened cynics.

You’ll Learn

  1. Why hope equals success
  2. Why to be skeptical of your own cynicism 
  3. How your gut instincts can lead you astray 

About Jamil

Dr. Jamil Zaki is a professor of psychology at Stanford University and the Director of the Stanford Social Neuroscience Lab. He trained at Columbia and Harvard, studying empathy and kindness in the human brain. He is interested in how we can learn to connect better.

Resources Mentioned

Thank You, Sponsors!

Jamil Zaki Interview Transcript

Pete Mockaitis
Jamil, welcome.

Jamil Zaki
Thanks so much for having me.

Pete Mockaitis
I’m so excited to dig into your wisdom here. Could you kick us off by sharing one of the most fascinating, surprising, and counterintuitive discoveries you’ve made about us humans and hope and cynicism?

Jamil Zaki
Sure. One of the, I think, counterintuitive discoveries is that when we think of hope, believing that the future can be better, thinking about how it could turn out well, what we want, we often imagine that that frame of mind is naive, like putting on a pair of rose-colored glasses. But it turns out that probably most of us are wearing a pair of mud-colored glasses already. We actually tend not to focus on the best things that could happen or the best parts of human nature.

We’re hyper-focused on the worst things that people do and all the untrustworthy and harmful events that we read about in the news. So, if anything, we’re biased away from hope, and being hopeful is not a matter of being naïve or sticking our head in the sand, or putting on glasses. It’s a matter of taking off those mud-colored glasses and seeing the world more clearly.

Pete Mockaitis
Oh, Jamil, I love it. Right from the get-go, we’re getting meta and your perspectives on hope are hopeful in and of themselves right away. So, tell us, if we’re skeptical, like, “Hmm, I’m not so sure that’s true, Jamil,” is there evidence, is there proof that, in fact, hope is more of an accurate, realistic view of what is and what is likely to be than our default mode?

Jamil Zaki
Yeah, first I want to jump on this great term that you just used, “skeptical,” and a lot of people think that being skeptical and being cynical are the same thing. They’re not. So, cynicism is this blanket assumption about people, that, overall, we are selfish, greedy, and dishonest. Skepticism is, instead, a more scientific way of thinking where you kind of don’t have blanket assumptions about everybody. Instead, you let the evidence guide you. You let people show you who they are and you learn from your experiences.

And it turns out that being skeptical is terrific. I mean, in no way am I saying that being hopeful should mean trusting everybody or ignoring all the people out there who really are cheating or doing harm in some other way. But, to your point, there’s lots of evidence that, when we become skeptical, cynicism actually falls apart.

So, for instance, people in study after study underestimate how trustworthy, generous, open-minded, and friendly other people are. That’s not to say that there aren’t jerks out there. Of course, there are, but the average person underestimates the average person. I’ll give you one example, Pete. So, in Toronto, there was a social experiment where researchers dropped wallets all over the city, and these wallets had money in them, and they had an ID card so that if the person who found them wanted to be a good Samaritan, they could return the wallet.

And the question that was asked of lots of people in Toronto was, “What percentage of these wallets do you think will come back?” And I wonder what you would guess. I know you’ve probably read the answer, but what you would have guessed before knowing?

Pete Mockaitis
Percent of the wallets? That’s so funny. Jamil, I’m a sucker for hypothetical scenarios because it’s like I’m solving a case study. I want all the details. So, there are some cash and some goodies in this wallet?

Jamil Zaki
There’s cash and there’s an ID card, so you can run away with it and make some money, or you can give it back to the person who clearly lost it.

Pete Mockaitis
Toronto. So, because I’ve heard that this could really vary by city, and Canadians are very polite and friendly, just a blanket stereotype. I guess you could do that if it’s good. So, I’m going to, say in Canada, let’s go with 55% return it.

Jamil Zaki
Yeah, 55, pretty bullish. I love it. You’re more optimistic than Canadians themselves. So, people in Toronto expected the return rate would be 25%. In fact, it was 80%.

Pete Mockaitis
Ooh, okay, even better.

Jamil Zaki
Yeah, and this experiment has been repeated all around the world, and the general trend is that most wallets are returned, and return rates reach 80% in several different countries. And also, that we don’t know that, that if you ask people for their forecasts, their expectations, they’re way bleaker than that. And this is true, again, all over the scientific landscape. It’s not just hypothetical situations. Real people underestimate what real people are like, in part because we are so captured by hyper-negative and, I suppose, yeah, hyper-negative and troubling portrayals of people in the media.

Pete Mockaitis
Well, yeah, this reminds me, and I’ve shared this story a couple times on the show, but I remember one day, I got a random LinkedIn message from someone who said they wanted to talk to me about careers in consulting. I said, “Okay, I mean, sure.” I didn’t have that much to do at the time, and he was local. I could just meet him at a coffee shop, a short walk from my apartment. And so, we chatted, and I had no connection to him. We were in a LinkedIn group that had many thousands of people in it.

And so, we chatted, and I noticed he had this notebook of all the people that he talked to, and I was like, “Wow, looks like you’ve talked to a lot of people. Are you just reaching out totally cold to total strangers like me?” And he said, “Yeah.” And I said, “Well, how often do people actually talk to you?”

And so, he had these detailed records in his notebook, and it was about 28% of total strangers, more than one in four, said, “You know, sure. I’ll take some time to chat with you about some career stuff.” And I thought that was exceptional because that’s a decent chunk of time for someone you don’t know at all, and again and again and again, folks were doing it. It was awesome.

Jamil Zaki
I love this story, and it rings so true. There’s a bunch of research where people are asked to predict, “If you try to talk with a stranger, or even deepen a conversation with an acquaintance, open up about something you’re going through, ask for a favor, try to provide support, how will it go?” And people inevitably think it will be awful, they’re like, “Oh, my gosh, this is going to be so cringe. People will put on their headphones and try to ignore me. There’ll be awkward silence.”

We think about the worst possible outcome of trying to connect with somebody because we don’t really have enough faith in each other. And it turns out that if these same experimenters ask people to go ahead and try that conversation with the stranger, try connecting deeper with a friend, it goes extremely well, far better than we think. So, our cynicism isn’t just clouding our judgment about what people are like, it’s directly standing in the way of opportunities to build new connections and deepen old ones.

Pete Mockaitis
That’s powerful. And then just that experience, experiencing that directly, I think probably packs a much bigger punch, Jamil, is my guess, than us sharing these cool studies, and trust us, humans are actually pretty good. And I recall that there’s some therapists, they’ll do homework, in which they’ll assign them, it’s like, “Hey, go ask women.”

I recall this from the Feeling Good Podcast. This therapist gave some homework, “Go ask women if any of them would ever be interested in dating a person who has once checked into an in-patient psychiatric facility for depression,” because he thought, “No one would ever want to be with me.” And when he did, what he heard most often back was, “Well, is he rich?”

And so, it was eye-opening, like, “Huh, okay, so this is not an immediate disqualify or deal-breaker for me. Aha!” So, we’ve got some evidence, and if you go out and do it for yourself, you’ll see even more potently and feel that. That’s cool.

Jamil Zaki
Yeah, this is a great poll and a really important connection because I think depression is a story that we tell about ourselves often, “I’m worthless. Nobody likes me,” and that story can become its own kind of prison because you don’t then collect the data. You don’t then reach out and have those conversations that could disprove the very story that you’re living with, so you end up in this situation where your depressive stories become a self-fulfilling prophecy.

And cynicism is kind of like that, except it’s not about ourselves. It’s stories about other people, about humanity. So, if you think that most people are only out for themselves, well, then you start to treat people that way. You start to kind of micromanage them, and monitor them, and even threaten them to make sure that they don’t run away with your money or betray you. You start to just act in an untrusting manner.

And guess what? That brings out the worst in other people. People reciprocate our kindness, generosity, and trust, and they retaliate against our selfishness, callousness, and mistrust. So, cynics, because they believe so little in people, treat people poorly, end up getting treated poorly in response, and then decide, “Aha, I was right all along.”

So, the way to break that cycle is exactly like you’re saying, this therapist’s homework from the Feeling Good Podcast, is to instead treat your life a little bit more like an experiment, to give yourself homework, to get out of your comfort zone, and try something new, whether it’s talking to a stranger or trusting somebody in your life in a new way, and don’t just do it.

As you do it, try to mark down, like this person did with his networking opportunities, mark down, “How did it go?” I call this encounter counting. Count and really record how these conversations go because, if you’re like most people, there will be pleasant surprises everywhere. And the goal is not to be surprised all the time, but rather, to learn from those surprises until we can update our expectations to be both more hopeful and more accurate.

Pete Mockaitis
Oh, that’s so good. Well, Jamil, it feels like we’ve already got our money’s worth for this in terms of this is powerful, enriching stuff. I already feel good and more hopeful myself. So, thank you for that treat. So, I’m curious then, could you share with us one of your favorite stories of someone who made the leap from a lot of cynicism to some more hope and saw some cool results? And if I could really put you on the spot, let’s have that be in the workplace.

Jamil Zaki
Oh, sure. I want to make it a type of workplace that’s a little bit unusual. So, this is the principal of a middle school. So, this is this great person, LaJuan White, she was a principal in schools around Brooklyn, and then decided she wanted to move out of the city. And when you’re in this public school system, you can’t decide the school that you go to.

And so, she was assigned this place called Lincoln Middle School in Syracuse, New York. York. She looked it up and it seemed terrifying. It was on a list of persistently dangerous schools, meaning that there was more than one violent incident per 100 kids per year. It was one of the least resourced schools in the state, and it had spit out four principals in the previous six years. So, this was not a workplace that you necessarily wanted to be in. She was being tapped to act as its leader.

And so, she showed up there, and immediately realized that it wasn’t that the kids at this school were awful people. It’s that the culture around them was bringing out their worst. So, teachers, for instance, were really quick to punish kids, to suspend them, even expel them if they did anything wrong, and they had this hair trigger to see the worst in the kids at the school. And White realized, “Wait a minute, we’re not putting any faith in these kids, so it’s no wonder that they’re retaliating.”

As I said earlier, people become the folks we expect them to be. And so, what White did was, she said, “We’re going to replace this punishment culture with one where we try to treat these kids like the children that we hope they are.” So instead of focusing on punishment, they focused on opportunities and incentives for kids who did the right thing, who made good decisions.

And, over time, and not much time, by the way, we’re talking the course of one academic year, this school was pulled up. The kids started to relate more with each other and with their teachers, suspension rates fell, and the school ended up off of the dangerous list for good. White managed to reform this culture by focusing on trust, even and especially when things were difficult.

Pete Mockaitis
Oh, I love that. Thank you. I was going to put you on the spot in terms of, “Okay, what are we looking at for crime, what are we looking for data in terms of performance?” So, we got the crime reduction, we got the suspension rates improvement. Beautiful. And could you zoom way in, in terms of what would be some examples of practices or ways of treating, interacting students, that speak to the low trust versus some of the new enhanced better ways teachers were interacting with students every day?

Jamil Zaki
White talks about two models of justice. One is punitive justice, where the idea is the person who’s done something wrong is the enemy, and my goal as a teacher is to protect the rest of the classroom from that negative element. So, that is exclusionary. Basically, if a kid does something wrong, you try to get them out of there, you try to send them to detention, suspension, or expulsion.

White replaced that with restorative justice, where the idea is, if a kid does something wrong, yes, they should be punished, but there should also be curiosity and compassion. We want to know why they did that. We want to treat them as a member of our community who we want to keep in our community. So, we want to ask more about what’s happening with them. We want to be curious.

White visited the homes of many troubled students and found out what a harsh and difficult home life they had. So, she had much more context to understand that a lot of these kids were acting out because they were struggling. And also, instead of just kicking kids out of the classroom, teachers were equipped with this new set of restorative justice practices, where when a kid acted out, they tried to pull them aside for conversations, “What’s going on with you? What do you need right now?”

This is still in the context of protecting other kids, and kids would still have to face consequences, but it was much more empathic. And it turns out that, especially when things are difficult, it matters how you take on that situation, how you treat somebody. And so, even in the context of a kid acting out, treating that kid kindly, treating them like they still deserve your respect, is a huge part of the change that they made within, at the micro level in the classroom.

Pete Mockaitis
That’s beautiful. All right, Jamil, so thinking about the workplace, hope, one, just feels good. Two, it helps other folks step up and live out their best selves and rise to expectations in a good way. Are there any other key benefits or results we might see in terms of work and being awesome at your job when we have less cynicism and more hope?

Jamil Zaki
A hundred percent. So, let’s focus first on individual contributors. I talk with a lot of people who tell me, “Yeah, you know, cynicism, it doesn’t feel good, but I need it to survive and to succeed because, guess what, it’s a dog-eat-dog world out there, and we got to compete. We got to duke it out. If you want to succeed, you need to step over or on your colleagues.” And it turns out that that’s a terrible strategy for success in most places.

So, there’s research from tens of thousands of people that finds that over a 10-year span, cynics earn less money than non-cynics, even if they start out at the same point. Now, why would that be? Well, cynics try to win at work to be awesome at their job by dominating other people. They try to outperform and outshine folks because they think in zero-sum terms. They think that “Anything you get, I lose, and anything you lose, I get.” But it turns out that that dominant attitude to work isn’t really how most people get ahead.

Most people get ahead by collaborating, by working together, doing things that none of them could do alone. And cynics, because they’re trapped in this sort of zero-sum mindset, don’t take advantage of those really important ways of succeeding. And this is where hope and trust and connection matter. In workplaces, yeah, all of those qualities feel good. People, when they feel connected and trusting toward their colleagues, they have greater mental health and resilience, but they also do better.

They’re more willing to take creative risks with their work because they know that their colleagues have their back. They’re more willing to share information, knowledge, and perspective, which aligns people and allows them to, again, collaborate more creatively and they’re more productive. So, it’s not an either/or. It’s not that you have to choose between hope or success. Actually, they go hand in hand.

Pete Mockaitis
Well, as I think about this study, I know how we measure earnings. That’s pretty straightforward. How do I measure whether or not someone qualifies as a “cynical person” versus a “non-cynical person”?

Jamil Zaki
Yeah, there’s a big questionnaire, a very famous one. I can give you just a couple of questions from it. So, I’m going to ask, I’m going to give you a couple of statements, and you tell me whether you agree in general or not, okay? Here’s one, “Most people can be trusted.”

Pete Mockaitis
Mostly agree.

Jamil Zaki
Okay. “People are honest chiefly through fear of getting caught.”

Pete Mockaitis
Mostly disagree.

Jamil Zaki
Okay. And “People generally don’t like helping one another.”

Pete Mockaitis
Disagree.

Jamil Zaki
Well, you’ve scored very anti-cynical on this test. That’s 0 for three, right? And there’s 50 questions like this, and you can score yourself if you want. There are cynicism tests online. This is called the Cook-Medley Cynical Hostility Scale for those folks who want to try it out themselves.

Pete Mockaitis
I’m just imagining, it’s like, “Oh, hey, how was your podcast, honey?” “Well, I just took a score. I took a test and it proved that I’m a cynic.” Like, “I already knew that.” I’m just imagining how that unfolds in people’s relationships and work. Well, so that’s handy. All right. Well, then, so let us know. So, let’s say we do have that, we got a heaping pile of cynicism, and we recognize, “Huh, I’d rather not have that. It doesn’t feel so good. Jamil is making a case that I’ve got benefits associated with ditching that. But personality transplants are not available at the local hospital,” so what’s a person to do?

Jamil Zaki
You brought up something that I think is a great starting point, which is the way that therapists operate, the way that they challenge people with depression or anxiety. I think that personality transplants are not available, as you said, but we are all works in progress. People’s personalities do change over the course of their lives. Events in our life can change our personality and we can change ourselves on purpose, therapy being the primary way that most people do this.

But I’m, personally, a recovering cynic. I deal with this all the time, and I’ve used tools from cognitive therapy on myself. I call it being skeptical of my cynicism. So, when I find myself suspicious of a person that I’ve never met, or over-generalizing and saying, “This politician did something corrupt, therefore, all politicians are fundamentally corrupt,” I ask myself, “Okay, Zaki, wait a minute. What evidence do you have for that claim?”

I’m a scientist. I can challenge myself to defend a position from a scientific perspective. And, oftentimes, I find myself saying, “Wait a minute, that’s not something that I have evidence for. That’s just my bias. That’s just my intuition.” And I don’t have to believe my intuition all the time. In fact, oftentimes our intuitions are dead wrong. So, I think that’s the first step, is to audit your inner experiences, to ask yourself whether you’re jumping to conclusions or whether you have enough evidence.

If you have enough evidence, great. Go for it. You’re not being cynical, you’re being skeptical. If you don’t have enough evidence, try to do an experiment. Try to take a leap of faith on somebody. Now, I’m not saying you have to share your bank information with a prince who’s going to wire you $14 million or anything like that, but try to take small, growing, calculated risks on other people.

Now, that doesn’t just help you learn about them, “Who can I trust and who can’t I trust?” based on evidence. It also changes other people for the better. Economists call this “earned trust.” When we put faith in other people, they’re more likely to step up and meet our expectations because they’re honored that we believe in them. So, that’s something really powerful that we can do to restructure our own thinking and also to bring out the best in the people around us.

Pete Mockaitis
All right. Well, any other potential approaches or fun ways to get started right away?

Jamil Zaki
Yeah, I think that there’s two things that I could add to this, which are ways that we communicate with other people. One is, if you decide to trust somebody, don’t be quiet about it. I do something called trusting loudly, and I think this is especially important for supervisors, managers, leaders of any type, because we often put our faith in somebody. We give them a new responsibility, for instance, at work because we think they’re capable of it, but we don’t tell them, “Hey, I’m doing this because I believe in you.”

And it turns out that that simple message, just being upfront and clear. about the trust that we put in other people can intensify that act of earned trust. It can make that – the power of our trust, the gift of our trust – more clear and more impactful. The second thing that I would add when it comes to sharing or communicating differently is what I would call positive gossip. A lot of us are not just cynical in what we think, we’re cynical in what we say. We go around giving one-star Yelp reviews to life and everybody in it, and we can choose to do the opposite.

One thing that I try to do with my kids is share with them something kind that I saw somebody do each day, and, A, that helps me fight cynicism in them and help them stay attuned to the goodness of others, but it also changes how I think. Because if you are getting ready to tell somebody something, you’ve got to notice it. If I want to tell my kids about somebody who’s been helpful, I have an antenna up in my mind to spot helpers who are super easy to find when you’re looking. So, a habit of speech in this case, can become a habit of mind.

Pete Mockaitis
I like that a lot. Anything you recommend we stop doing right away?

Jamil Zaki
Oh, interesting. I would say we can stop jumping to conclusions, first of all, and trusting our instincts. This is one thing that people tell me a lot. It’s like, “I don’t know, man. I’ve just got this gut instinct that this person is not trustworthy, and I trust my gut.” And it’s like, “Well, okay, but your gut also tells you all sorts of other things that are probably wrong.”

Our gut instincts include, for instance, focusing on the negative over the positive, trusting people who look like us more than people who don’t, bias around race and gender and identity. Our gut instincts include being meaner when we’re hungry than when we’re full, being hangry. I mean, we don’t trust those instincts because they’re not right. They’re a poor match for the data. So, I would say one thing to stop doing is to credulously, naively trust our gut instincts because those gut instincts are very biased.

Another thing that I think we should stop doing is thinking of trust only in terms of the risk that we’re putting in. I think, again, a lot of leaders and managers lead like they’re trying not to lose, like they expect other people to shirk and try to take advantage of them, and their job is to police that, to stop people from doing something wrong. Well, if you treat people that way and show them how little you trust them, they’re going to actually act in ways that are less trustworthy.

There’s one story from the Boston Fire Department that I share in the book where the Boston Fire Chief, a new chief, actually, came in around the year 2000, and he realized that more sick days were being taken by firefighters on Fridays than any other day of the week. Now until then, firefighters had had unlimited sick days and been treated in a pretty trusting fashion because of their role. But this new chief said, “Nah, I don’t think so. These people are cheaters, and I’m going to make sure that they don’t do it anymore on my watch.”

So, he capped the number of sick days that firefighters could take at 15 a year. You had to get a doctor’s note if you went above that, you would get your pay docked. There’s all sorts of draconian policies where he was just trying to stop people from taking advantage of him and the city. Now, I wonder, Pete, whether you have a guess as to what the effects of that untrusting policy might have been.

Pete Mockaitis
Well, it’s funny, I feel my own internal, I don’t know what I want to call it, the big word is pusillanimous, small-hearted, like, “Well, oh, so it’s going to be like that, then. Oh, well, I got a doctor buddy who’s going to write all kinds of notes.” So, it’s like, “It’s going to be like that? All right, then. I’m going to…” It stokes the lower part of me that I don’t aspire to be, and, hopefully, I will be able to breathe and think through and say, “Okay, hey, you know what, I’m going to be as honest as possible and be sick when I’m sick, but my immediate desire is to stick it to them.”

Jamil Zaki
It’s beautifully put, and that’s exactly the desire that firefighters felt. So, the overall number of sick days taken by the entire city’s fire department in the year after that policy was rolled out was more than twice as high as it was before. And the number of firefighters who took exactly 15 sick days increased by 1,000%, ten times.

And it’s exactly as you said, that when you treat people cynically, when you choose to not trust them, you’re trying to cover your own butt. But actually, what you’re doing is you’re bringing out the worst side of these people. You’re appealing to their smallness, their pusillanimous side, where you’re saying, “I think you’re a cheater,” and people say, “Oh, you think I’m a cheater? I’ll show you a cheater.” And it turns out that this occurs all over our lives, and so people, in an attempt to protect themselves, harm each other and relationships, and then harm themselves as a result.

Pete Mockaitis
Yeah, well, I think we’re really getting into it in terms of decisions, policies, systems, processes, the stuff that you’re doing, in terms of how you’re running your team and your organization. In some ways, I’m feeling this tension because there are those who take advantage, and yet you want to extend trust to encourage the goodness in folks, and I guess to trust them loudly. That’s a good turn of a phrase.

So, help us out, what would be the optimal way? Let’s go with the same fire chief example. So okay, I’ve got firefighters. It looks like there’s a level, there may be, we don’t know, it could be statistically just happened that way. We suspect there’s a bit of abuse, that many Friday-sick days are not so much sick, so much as early weekend starts.

So, that’s what we suspect. We’d like to curb that, getting all bean counter-y in terms of, “This is how many days you get in the policies, and don’t you dare violate them.” It’s counterproductive. So, what’s your take, knowing all you know, what might be an optimal approach to address that matter?

Jamil Zaki
So, a mindset in general, that I recommend and sort of champion in the book, is being a hopeful skeptic. That is, paying very close attention to the data, being really evidence-based, but also the hopeful piece is understanding that our defaults, our factory settings as human beings, are probably too negative. So, basically saying, “Okay, let me be as scientific as I can in my interactions, but also let me curb and understand and audit my knee-jerk negativity.”

So, the fire chief here, he saw the statistic and his knee-jerk negativity took over. He said, “I’m going to take it out on my entire staff.” Well, probably if he had looked more closely at the data, he would find that maybe, I don’t know, 5% of firefighters were overrepresented in these Friday sick days. So, instead of making a blanket assumption about his entire team, his entire department, he could have asked, “Well, what’s up with these 5% of people?” and ask them some more questions, say, “Hey, I noticed that you’ve taken four Fridays off and no Tuesdays off. Are you getting sick in an unusual way? Can you tell me more about this?”

And sometimes just a little bit of curiosity, showing that, “Hey, I’m paying attention to this,” could probably curb that behavior. And the 5% statistic, by the way, I’m just hypothesizing here, but he could have also looked at the 95% of his staff who were not taking extra sick days on Friday, and said, “Wow, we’ve got such an honorable group of people here. You’ve got unlimited sick days and yet you’re only taking a pretty reasonable amount in a pretty reasonable way. This speaks to the spirit and the values that you all have as firefighters to protect your community.”

This is the thing that, I think, we do way too often as leaders is we focus on the 5%, 10%, 2% of people in our organization who we’re scared of, or who we feel like are threatening the organization, and not on the 90% or 92% or 98% of people who are upholding our values and probably all want the same thing. So, I would say, if I was in the fire chief’s seat, I would focus on the supermajority and try to develop policies and practices for them, and also extol their positive values as opposed to hyper-focusing on the two or five percent of folks who are not playing by the rules.

Pete Mockaitis
Well, I love that and I think that’s just a great practice, in general, in organizations to celebrate the cool stuff that’s happening that you’re noticing, that you’re doing. I’m in a team and we have in the meetings a one minute of awesome in which we folks share, “Hey, this is a cool thing that happened,” and it speaks to the values and remind us, “Oh, yeah, this is why we do this. This is cool. All right. Good deal.”

So, yeah, and to trust loudly when you’re seeing cool things, to speak to it, as opposed to I get this sense and, huh, boy, this is a whole another conversation maybe, good doctor, that as humans, it seems like when good things happen regularly, we just become habituated to them and expect them, and that’s the baseline. Even though it’s amazing, it’s a blessing, it’s so good, we’re so lucky, it’s so privileged and delightful, we just get accustomed to it, take it for granted. That’s what normal is.

And then if we suddenly don’t have that, then, “Oh, this is an injustice, and it’s bad, and my expectations are being violated, and I’m cranky about it,” as opposed to realizing, “Hey, well, you know what? I’ve had it pretty good. I’ve been pretty lucky for a really long time. I guess I could just appreciate how, in this absence, how so often I am blessed with this thing,” usually isn’t how we respond to these deprivations. Is that just how we’re wired, neuroscience doctor? Can anything be done about this?

Jamil Zaki
Yes, and yes. So, what you’re describing is called hedonic adaptation, sometimes also known as the hedonic treadmill, which is that we get used to whatever is going on in our lives. We have a set point that’s related to our personal baseline. So, my baseline and your baseline in terms of what we’re used to in life might be totally different.

If we switched places, we would feel intensely the differences between how we live, but we don’t feel those differences now. The same way that when you put on clothes in the morning, you feel them for about five seconds and then you kind of forget that they’re there and you stop feeling them. We get used to stuff and that’s good. That is a form of adaptation, but it also means, as you’re saying, we get used to all the good stuff and forget how lucky we are, forget how good we have it.

Is there anything we can do about it? Yeah, there is. There’s a great practice called savoring. I think gratitude practice is really well known. You think about all the good things that have happened to you today or in your life in general. Savoring is much more physical and palpable. It’s about enjoying the good stuff as it happens.

Kurt Vonnegut has a terrific quote that I love, the novelist Kurt Vonnegut, where he says, “Sometimes you got to stop and say, ‘If this isn’t good, I don’t know what is.’” And savoring is in essence that. It’s pausing and noticing what’s happening, and especially noticing the things that you are happy about right now in the moment.

I think that one version of this that we don’t do enough is what I would call social savoring. That is stopping to notice the good in other people and the wonderful things that they do for each other, for us, for everybody, for the world all the time. And I mean constantly millions of people are doing good things every minute of every day, and we have grown adapted to that the same way that we’ve adapted to all the other good things in our lives.

But when we notice, there’s so much to be gained. My friend, Dacher Keltner, studies the emotion of awe, the idea of something that is vast and makes us feel small in a good way, like we’re part of something greater than ourselves. And when I think of awe, I think about, I don’t know, seeing the Milky Way, or the Aurora Borealis, or a grove of redwood trees, and those things all produce awe. But in a study of tens of thousands of people, Dacher asked them, “What made you feel awe today?”

And the most common response, the most common thing that made people feel awe, this beautiful experience, was what he calls “moral beauty.” That is the everyday acts of goodness, kindness, generosity, and compassion that people around us are performing all the time. So, when you start to notice that and savor the goodness of others, you have access to really, I mean, I know I’m sounding hyperbolic and maybe a little bit warm and fuzzy, but I mean it. I really do think that people do beautiful things. And to open ourselves to that beauty is a really powerful way to stop hedonic adaptation, to get off the treadmill and actually enjoy our lives.

Pete Mockaitis
I love it. I love it. Can you tell us what are some things you savor?

Jamil Zaki
Oh, well, I savor my children first and foremost. I feel wonder and awe at their new developments and hobbies and interests, and just the way they treat people all the time. I savor the work of people who fight through adversity. A special type of person to me is what I would call the wounded healer, the person who struggles mightily with something, and then turns around and helps other people.

So, this is veterans who help other veterans with PTSD, survivors of assault who become assault counselors, people who have suffered addiction who then join the recovery community and become sponsors. That’s a type of beauty to me that it never gets old. I find that those folks to be incredible. inspiring as well. How about you?

Pete Mockaitis
Thank you. You know, it’s funny, when you say savor, the first thing that comes to mind, well, two things, is washing my hands, just enjoying that warm water and my favorite soap.

Jamil Zaki
Nice.

Pete Mockaitis
And then, in my back porch, I’ve got these sliding wood cedar doors, which just look really cool and kind of unique. We just lucked out, the house had it. And I like to, whenever I open or close those doors, to take just a good whiff of that cedar smell and appreciate the home and the setting that I’m in. So, that’s what I savor.

Jamil Zaki
I love that. I love that. Those are beautiful everyday experiences, right? And I think that that’s the thing is, you could have gotten used to those things. Washing your hands, the smell of cedar, these are easy things to fall into the background of our minds, to relegate to the landfill of lost memories, but you’ve chosen to keep your attention open, to keep your mind open to those experiences. And I think that’s really the good fight. That’s what I think we need to do to retain a hopeful and skeptical mindset.

Pete Mockaitis
Okay. Well, Jamil, tell me, anything else we should cover before we hear about your favorite things?

Jamil Zaki
No, I think this has been great. I hope that all this is useful to your listeners.

Pete Mockaitis
Well, I’d say I’m feeling good, so I hope they are, too. How about a favorite quote?

Jamil Zaki
Okay, I got to go Vonnegut again. Kurt Vonnegut said, “We are what we pretend to be, so we must be careful what we pretend to be.” And to me, that speaks to everything that we’ve been talking about. Our beliefs about the world are self-fulfilling prophecies. We create the version of the world that we live in, and that, in turn, shapes the type of life that we go through. So, it’s, to me, critical to mind our minds because they’re so powerful in structuring who we become.

Pete Mockaitis
All right. And could you share a favorite study or experiment or bit of research?

Jamil Zaki
I’ll share one again that speaks to workplaces and how they shape us. Unusual workplaces for most of us, there are two fishing villages in southeastern Brazil, separated by about 40 miles, similar in economic status, religion, and so forth, but one of them sits on the ocean. And it turns out that if you’re going to fish on the ocean, you need big boats, heavy equipment. You need to work together. You can’t do it alone.

The other village is on a lake. So, fishermen strike out on small boats alone, and the only time they see each other is when they’re competing. Economists went to these villages about 10 years ago and had these people play a series of social games to assess how trustworthy and how generous they were. And it turns out that when you started out in your career in one of these fishing villages, you’re not different from each other. People on the ocean and people on the lake equally trusting, equally trustworthy, equally generous.

But over time, working in a co-operative setting made people more trusting and more generous. I mean, we’re talking over the course of decades, and over the course of decades working in a competitive cutthroat environment made people less trusting and less generous. So, choose your workplaces carefully because they shape you into the version of yourself you will become.

Pete Mockaitis
And a favorite book?

Jamil Zaki
I just finished Bullshit Jobs by David Graeber, which I found absolutely fascinating, an account of why so many of us do work for most of our waking hours that we don’t think creates any good in the world, so that’s one. But here’s a more hopeful one, A Paradise Built in Hell by Rebecca Solnit is a book about disasters over the course of the last century or so. So, the earthquakes here in San Francisco in 1906 and 1989, the bombing of London in World War II, 9/11, Hurricane Katrina.

And in all of these, Solnit asks the question, “What do disasters teach us about ourselves?” And there’s a stereotype that when disaster strikes, people show their true colors, which is that we are selfish and awful and social order falls apart. By looking at the history, Solnit finds that the exact opposite is true, that when disaster strikes, people band together, they help one another, and they find solidarity. So, there’s a lot more goodness in even the hardest times than most of us realize.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Jamil Zaki
Yes, I use, well, a bunch of tools that I love, but one is a type of notebook, and I’m of course now blanking on the brand name, but I use it when I interview people for journalistic parts of my writing. And it’s this pen that has a recording device in it, and the paper has sort of sensors on it. So, as you write, it records what time it is that you were writing, and you can then later press down on any note that you took, and it will play back the recording from the pen of that moment that you were writing that particular note. It’s incredibly useful for interviews and for recording stuff.

Pete Mockaitis
Cool, yeah. And a favorite habit?

Jamil Zaki
Savoring, the one that we just talked about.

Pete Mockaitis
All right. And is there a particular nugget you share that folks really connect and resonate with, and quote back to you often?

Jamil Zaki
From this book, not yet because it’s not out yet, but I think that, oftentimes, I think people are simply happy and relieved and surprised to learn the statistics on helping and kindness. I think that people really are fundamentally underestimating one another. And the freedom to stop doing that is enlivening for folks.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where to point them?

Jamil Zaki
Well, Hope for Cynics: The Surprising Science of Human Goodness is available wherever books are sold. And my lab, the Stanford Social Neuroscience Lab, is at ssnl.stanford.edu.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jamil Zaki
Yeah, take a leap of faith on somebody today or tomorrow, this week at the latest, and write down what you think will happen, and then write down what actually happens. And if your predictions are different from reality, try to remember that and ask yourself why the difference is there.

Pete Mockaitis
Jamil, this has been a real treat. Thank you. I wish you much hope and joy.

Jamil Zaki
Thank you so much. This has been delightful.

991: Mastering the Five Tiers of Career Development with Andrew LaCivita

By | Podcasts | No Comments

 

Andrew LaCivita discusses the most important career investment you can make: your skill development.

You’ll Learn

  1. The biggest assumption that’s hurting your career 
  2. How to pinpoint what skills you need to develop 
  3. Three easy ways to build your confidence 

About Andrew

Andrew LaCivita, a globally-renowned career and leadership coach, is the founder of the milewalk Academy®. During his career, he has impacted over 350 companies, more than 100,000 individuals, and spanned nearly 200 countries, helping them unlock their full potential. He is the best-selling author of four books including Interview Intervention, The Hiring Prophecies, and The Zebra Code. You can join him on Thursdays for live, complimentary career coaching at his Live Office Hours on YouTube.

Resources Mentioned

Thank You, Sponsors!

Andrew LaCivita Interview Transcript

Pete Mockaitis
Andy, welcome.

Andrew LaCivita
Thanks for having me, Pete.

Pete Mockaitis
Andy, I would love to hear, you’re a renowned career coach, you’ve seen a lot of clients, learned a lot of things in your day, could you kick us off by sharing a particularly surprising or counterintuitive discovery you’ve made about us professionals and what we got to do to really stand out and advance?

Andrew LaCivita
One of the things that I’ve noticed as a consultant, as a recruiter, and now as a career coach, I would tell people, and most people don’t…I don’t know that we’ve ever wired to think this way. “We’re wired to go to our jobs, do a great job, learn how to do your trade do, it well, and you will have a good career if you can do your job well. But if you want to have a great career, like you really want to stand out, you want to be the best of the best, or the happiest of the happiest, it’s working more on yourself.”

And in order to work more on yourself, you have to, it’s just like building your bank account. When you get paid, the first thing that, what we hope you do if you want to save money or invest it, is to actually take money out of your check and then put it into your savings account so that it builds over time. It’s the same thing with your career, is that working on yourself, it needs to be planned first or at least a non-negotiable.

What I do every week, which I think is an odd habit that people would think is counterintuitive, is when I plan my week, I actually plan my skill-building time first. So, I pay myself first, I work on myself first, and then everything else gets planned in, but it gets planned in after that. So, I would say that’s kind of a counterintuitive habit that I have, and I just I think it’s really a key to being successful and enjoying your career. And I think that way you will always feel like you’re growing as well.

Pete Mockaitis
Now, that’s very resonant. We’ve had a couple guests hit that point in terms of someone asking the question, “Well, how much time are you spending working on you?” And for some, it’s like, “Uh, I guess none. Oops.” Or folks will say, “You know, the time you spend in this strategic, skill-building stuff is the most rewarding ROI time there is if you want to be the best of the best in terms of advancement and financially, income, salary stuff,” or I love the way you said it, “or the happiest of the happy, that it takes some development just to feel great in the midst of challenges and stuff going on.”

Andrew LaCivita
So my company, milewalk, during the period between 2004 and 2019, so 15 years or so, we would run surveys every year and we probably totaled up maybe about 20,000 people over the course of the 15 years, had contributed data, and we would always ask them, “Why did you leave your current job? Why are you unhappy in your current position?” things of that nature. There were a variety of questions, but one of the top three reasons was, “I’m not learning anything.”

And I think a big part of that is people expect their organizations to teach them. And while the best organizations will teach them, you can outsource a lot of things but your own career is not one of them. So, if you truly want to develop, you have to take accountability, which means creating space in your life to do that. And I coach a lot of people on a high-performance basis.

And those individuals who want to become the best at their craft, when they enlist my help for how to go about, “What skills do I need to build? How do I build them?” we work together on this stuff, one of the first things I ask them is, “Can you show me your calendar?”

And, inevitably, a lot of them say, “Why, do you want to schedule our future sessions?” I say, “No, I want to see on your calendar where you’ve actually planned time in order to build those skills to achieve those goals that you just told me about.” And inevitably, they don’t have any. They just assume that they’re going to get it on the 9:00 to 5:00 job. And I said, “Well, everybody’s got the playbook. Everybody can learn how to build their widget or provide their service. It’s all those other skills you need to become better,” and like you said, live the more rewarding career.

Pete Mockaitis
Well, Andy, we are speaking the same language. It’s pretty essential to take ownership of your career and your skills, otherwise, you’re just rolling the dice, you’re gambling. You may or may not have fantastic coaches and mentors present in your workplace who say, “Hey, Andy, tell me, what are you working on? Where do you want to go? What are your strengths? How can we make sure we can build your development plan into what you’re up to, and the assignments that you’re getting, and reflecting, and mentoring, and turning everything into wisdom-generating stuff?”

Some people have that, and it’s a dream come true and it’s precious if you do. Heads up, that’s very special and you may want to stick around. But a lot of people sure don’t. Could you maybe guesstimate, for us in terms of the state of the world of work in the United States in the 2020s, what proportion of us have a phenomenal work, learning culture system, versus what proportion of us really better get proactive in a hurry if we want to get where we’re going?

Andrew LaCivita
I’ll give you kind of what I think the stats are. Interestingly, we all go to work thinking our companies are going to have these career development plans for us, “We’re going to work for a boss who’s going to teach us. We’re going to work for a boss who’s going to care for us, let us know what we need to do so we can get promoted and get paid more and be happier and so on.” I would bet, and by the way, I don’t like at my fingertips have this stat, but I’m going to give you my feel based on, now I want to tell you where I’m drawing the data from.

I was an information technology and management consultant from 1988 to 2004, so a long time, and at that time I’d coached and consulted to 150 companies. Between 2004 and 2019 with milewalk, that’s another 200 companies, so 350 companies. I’ve seen tens of thousands of people working individually with them. Looking at the organizations that I consulted to or recruited for, looking at the individuals I coach in all the companies they work for, knowing statistically that most people in the United States work for a small- to medium-sized company, so not a lot of people work for Coca-Cola, IBM, and these largest of companies. Most people work for small- to mid-sized companies, just statistically more than half.

So, when you think about how many organizations actually have a structured, well-thought-out career development model, I would probably say 90% do not. Meaning, one in ten are probably fortunate enough to actually have some type of structured career development model in place that says, “You’re this level. These are the skillsets we expect you to have, the level of proficiency we expect you to have them. If you want to go to the next level here’s what you need to work on. We have succession planning processes, career development processes, coaching and mentoring processes.” I would 1 in 10 would be my swag, so that is not a statistic I can claim to know.

But I would say that’s the state, and I would guess it’s worldwide.

Pete Mockaitis
Andy, that’s powerful. And you’re bringing me back some memories on a couple of the these. One, you said management consulting, and I worked at Bain for a while.

Andrew LaCivita
Love it.

Pete Mockaitis
And then when you talk about the structured situation, boy, you’re right, I haven’t seen it anywhere else in my own career and talking to many other people in terms of like, “Okay, are you an associate consultant six months into your career? Well, at this point, we now expect for you to conduct zero-defect analysis.

It’s like, “Okay, so six months in, we expect for you to stop making visible mistakes in the data,” which is pretty intimidating, frankly. The nightmare of many an associate consultant, having dreams of waking up in a spreadsheet, has happened to me before. But that’s very clear. So, we have a table there, I thought it was very impressive. It’s like, “These are all the skills as rows, and then the degree to which we expect them developed as columns over the course of time.” And then we can very clearly say, “Hey, how is your zero-defect analysis? Is that up to snuff or is it not?”

And most of us, because our jobs are so fluid, and we don’t have thousands of associate consultants who are kind of doing the same thing, but for different clients and business challenges, it’s really hard to know. It’s like, “Hey, are you great at digital marketing?” I mean, I can’t tell you, “Yeah, in nine months, I expect for you to be able to run a Facebook ads campaign with zero supervision and create a return on investment of a cash-on-cash basis for 70% of new clients.” Like, we don’t have that level of clarity and specificity. And so, you kind of got to go invent that for yourself.

Andrew LaCivita
It’s true. Interesting you talk about Bain. I started my career at Anderson Consulting. So, I was looking at career development models and grids and things like that. It was very clearly spelled out. Now, it probably was over-engineered, but at least we had the guideposts. But most people don’t have that these days.

And the other thing, you asked kind of about the state of things, but we live in a much more mobile time right now, meaning it’s rare that somebody would spend that much time in an organization and have the time to evolve. So, people, they’re more mobile, which is creating even more confusion because you’re going to different companies, different companies have different internal vocabulary and what they call things. It’s different now, which means you need to be more organized.

Pete Mockaitis
It is, yes. Well, fortunately, our pal, Andy, here, yes, you, organized some handy pieces in your book The Zebra Code. So, first, tell us why is it called The Zebra Code? That reminds me of the TV show “Ghost Rider” from the 1990s, but I don’t imagine that’s what you had in mind.

Andrew LaCivita
No, it isn’t. So, I have a weekly live show on YouTube, so I teach every Thursday, people come to the show, I teach them, and then they ask me questions.

In the question-and-asking period of the show, one of the gentlemen asked me, about standing out in a job interview, and I told this story about how, when I go out for a run out of my house, I run down the street. And on one side I got the goats, on the other side I got the horses, on another side I got the horses, and since I got all these farms around me, and I said, “Whenever I whenever I hear hoof beats, while I do not technically rule out the possibility that it can be a zebra, I’m thinking horses.” Employers are the same way.

When you’re in a job interview, you’re talking and talking and talking they’re thinking, “Oh, man, this sounds like everyone else that has ever interviewed for this job or anybody else that’s come from Bain or Accenture or whatever.” And people, the interviewers, they need to draw conclusions very quickly, they need to stereotype. And I don’t mean that in a bad way, meaning they have to draw on their own experiences with the limited amount of time that they have in order to figure out and extrapolate whether you’re going to do a good job in their company. It’s a function of the interviewing system, not the individual, him or herself.

So, when I said, “You need to be able to stand out.” Now that was five years ago. I told this little story and I never really thought about it. But when I was thinking about this career development book that I wanted to write, I said, “There’s a big problem in the world that, in this post-academic era, we don’t have that career syllabus.” You and I went to college. The professor hands you the career syllabus, you knew a few things. You knew what you were going to be studying on what given day, what the homework assignments were, when you were going to take the tests, what the tests were going to entail. You had some faith that the individual who was teaching you, at least was well credentialed, should have known his or her stuff. You had some faith in this.

But in our professional world now, the minute you throw your hat and tassel in the air, you don’t have that. That’s gone. And then the journey you take is it’s very difficult, as we go back to that kind of those jokes we were talking about the career development models, people don’t have that. And so, I wanted to solve that problem by saying, “Okay, if I had to rewind my clock 36 years, and I was walking out of school, how does somebody go through their evolution? And what skills would I learn? And what would I learn first so that the higher-level skills that I wanted to learn, I would learn them faster and more easily?”

And so, I put this structure together, this methodology that’s based on expertise in tiers as we go through our professional lives. So, there’s five tiers in the way that I see somebody evolving. They’re a producer, so, basically, you’re managing your own self. Then you become a communicator, which is from an interactional standpoint, “I need to develop communication skills that allow me to support others, be a team player, and so on.” But then as you evolve, you become more of an influencer where you’re using those communication skills to actually draw positive outcomes from people, motivate them, influence them, get results through them or on their behalf.

And then the developers, the fourth tier, which is really the individuals who can actually coach, manage people, but in units, but also build the systems upon which everybody operates. And then, ultimately, the fifth tier, you’re a visionary, where you are creating the new ideas, generating of the new products, the new solutions. And so, as I teach my leadership groups, I teach them these career skills, I don’t call them soft skills. I call them career skills because I actually think these are essential and harder to build than our trade skills, whatever your profession is, that is.

And so, as I looked at what I was teaching and how I was working with them and the issues they were facing, it became clear to me that there were 46 or so vital skills, that if you were able to build them, you would evolve through these tiers as I’ve laid out. So, The Zebra Code book is really this leadership coaching program in a book where I teach you how to put your skill-building plan together and operate it so that you’re not overwhelmed. You know what you should be working on based on your profession, your goals and aspirations, as well as incorporating in your regular old work assignments, “Are there things that you do on a day in and day out, or week in and week out basis where you want to get better?” And so that’s the problem the book addresses, that it’s like a maze.

Professional development is a maze, and people waste a lot of time because they don’t know what skills to work on, or they’re working on the wrong skills, or they’re working on skills but they’re not working on them the right way, or they’re not working on them in the most efficient manner. So, I tried to address all those skills in the book.

Pete Mockaitis
Well, Andy, I think that five tiers is very excellently done, as you think about, if you really zoom out, like, “Okay, no, really, where am I in the course of this career?” It’s, like, “Okay, fresh out of school, a first job, all right we’re squarely in the producer zone.” And then I can see, “Okay, yeah,” and then I’m doing the communicator, then the influencer, then the developer, then the visionary.

And if I may, sometimes these lines can get a little blurry in terms of we have someone without direct reports but has been around for a while and is quite highly paid, and senior executives are truly counting on some visionary levels of insight and expertise that they’re bringing to the table. So, not to jack up your model, Andy, but how do you think about those kinds of situations?

Andrew LaCivita
Well, one of the things I didn’t mention, and it’s something good for anybody who is interested to know. Inside the book, there’s also a leadership and skill-building assessment. So, the example you gave was great, because you say, “Hey, I could be a junior person generating great ideas, or I could be a very senior person who has lots of ideas, but I’m not really great at developing people.”

So, when you look at all the skill sets that really, I feel, go into each of these layers, I have an assessment for you to take, literally, a quantitative assessment that’s based on subjective questions that I’ve highlighted for you to see where you have opportunities to improve.

And so, what the model does is, it’s agnostic regarding who you are, your age, your profession. This is what I would say, in general, is the methodology shows you how to pick and choose skills at different levels that you need more help with and figuring out when the right time is to work on those. So, as an example, some of the some of the skillsets, to give you an idea, in the producer level are about self-awareness. We’re talking about your ability to focus. We’re talking about habit-building. We’re talking about planning and running your day, or confidence.

I know a lot of 40- and 50-year-olds that aren’t confident. I know a lot of 60-year-olds that don’t know how to run their day. I know a lot of executives who are creative thinkers who are ineffective at running their day. So, even the most senior people could benefit from building the producer-level skill sets. So, it isn’t a cookie cutter, “Hey, everybody at this level or at this stage start here and only work these.”

It’s taking you from that blank sheet of paper, to giving you some organization, to letting you pick and choose based on your current state. So, what you might find is if you’re a, let’s say you’re in your early 40s, give or take, you got a team of six people you’re trying to manage. Well, I can teach you things about how to better run your day. That’s producer-level stuff. And I could teach you also all of the components that go into motivating, coaching, developing, understanding somebody’s feedback language. How do you determine how to get the best results out of somebody?

So, the skills, it’s really there’s a compounding effect, and the earlier you start the more effective you’ll be at building habits, running your day, and so on because learning how to motivate somebody is a more complicated skill to build. Does that make sense?

Pete Mockaitis
Okay, beautiful. It sure does. So, this assessment, can you take it online for free somewhere?

Andrew LaCivita

I have a 47-page booklet that introduces all The Zebra Code methodology, these tiers we’ve been talking about, this assessment you can take, and also all the instruction to build your career plan, that’s free. So, if you just head to the milewalk Academy website, you can check out the leadership card. It’ll take you to a page where there’s a button there and you can download it for free. So, thank you for asking me that.

Pete Mockaitis

Cool. Well, yeah, so we’ll definitely link that. But let’s just go ahead and say, you mentioned focus and confidence, and those are things that a lot of my listeners a lot of times have said, “Yeah, we’d love that.” So, let’s just say we did that, we looked through all the skills, we said, “Boy, you know what, focus and confidence are the things. Now what?”

Andrew LaCivita

Okay. So, I don’t have any children but I don’t know if you have kids, but I know a lot of people have kids. But have you ever told your kid, “Hey, listen to me. Concentrate, focus on this, give me your attention.”?

Pete Mockaitis

“Get your shoes.”

Andrew LaCivita

“Get your shoes,” whatever. That’s not focus. The kid’s never been taught how to focus. They’ve been told how to focus. And we, as adults, have never been taught “How do we get complete command of our mind at any moment in time so that I can, at this moment in time, have the capacity and the ability to concentrate on only one thing?”

So, you ask me a question, right now I need to use muscles to be able to focus on that one thing. So that’s what I mean when I say focus. And what I tell people is, “You cannot possibly have the muscles to do that if you are not continually building those muscles. And in order to build those muscles, you need to be practicing building those muscles throughout the day, all day, every day.”

And what a lot of people do is they, I don’t want to say they practice distraction, but they are so distracted. The phone beeps. What do you do? You look at it. You are now distracted, which means you’re not concentrating on whatever it was that you were doing. Maybe you were having dinner with a friend. Maybe you were working on writing an email to your boss. The phone beeps. Boom. You don’t have the muscle to not look at it.

So, what I do is I concentrate on creating a kind of a lifestyle system that enables me at any moment in time to focus. So, what I do is, there’s basically six or seven things that I go through. Every night, the night before, the next day, I plan my next day, and you might say, “Well, how’s planning your next day helping you with focus?”

Well, number one, I’m getting ready for the day. I know what the day entails. I know that on this day, you and I are recording this on a Tuesday at 10:45 in the morning Central, we started. I knew yesterday that we were going to be meeting. I had everything set up. I knew where I needed to go, what information I needed for you, and so on.

So, I unloaded all of that, which freed up my mind for the evening, for my sleep. I woke up the next day, the next thing I did when I got out of bed and I went through my morning routine is I literally practiced focusing for 10 minutes on one thing, which is moving energy through my body. It’s just a way for me to practice concentration in an ideal environment where I know I will not have any interruptions. So, think of this focusing exercise as, “I’m going to do a warm-up for the day in the most ideal conditions.”

Because now we’re going to go into a day that has a lot of things associated with it, I did seven or eight things before our 10:45 appointment this morning. Well, I thought about everything that I was going to do for the day. I call it considering my day.

So, after I do my focus practice, before I get into my work day, I actually look at my whole day and I think about “What would an ideal day look like? What are the other outputs I’m going to have? What might I do if something goes wrong? What happens if I get interrupted?” And I’m thinking through all this. And what this is doing is it’s enabling me to let go of things that I need to, making sure that I can foresee what I wanted to happen, and then in the event any surprises happen or anything like that, I’m more equipped at any moment in time to be able to concentrate on it. And then I actually practice building my willpower muscles throughout the day.

And this is a great tip I got from Dandapani. So, I don’t want to take credit for this when it comes to willpower. But part of building your focus muscle is building your willpower. Your willpower is your ability to exert control to complete something. So, one of the things that I do as I go through, whether it’s a work deliverable or any household chores, or anything that I do, he’s got this three-step process. He says, “Finish what you start. Do it a little better than you thought you would. And then do a little more.”

And what that does is, if you go start to finish without taking your mind off it, you’re practicing staying in order. And what this is doing is it’s building willpower, and willpower is really your mind being able to concentrate at any moment of time, so that helps. And then as I work throughout my day, when I go from one thing to the next, again, everything I’m doing is aimed at creating free space in my mind so it’s not cluttered, so I can concentrate. 

So whenever I transition, so right before I started with you, I packed up what I was doing at 10:30, I made some notes, I let the dogs out, I thought about you, I thought about what a fun podcast will look like, and I was going through wrapping up what I was doing, thinking forward to what I’m about to do so that I don’t have anything hanging over my head from the prior hour.

Even if I spent an hour writing a great chapter in a book, and even though it was fun for me, I still accumulated stress in my forearms, in my fingers, even just thinking, maybe in my neck. So, I want to let go of that. And so, imagine not letting go of any of that throughout the day. People go from Zoom meeting to a phone call, to doing something, and they just keep accumulating that stress, which again makes it harder for them to concentrate on anything at any moment in time.

And so, these things along with kind of the last point is really the reflection and being able to think back about what happened, wrapping up your day, I do this as part of my nightly practice, but all of these things that I do are aimed at keeping a free mind so that at any moment in time I can focus and I can concentrate. And it takes all of these things and other things but it’s just like a diet.

I always say, “Look, if you eat a healthy breakfast and you think eating pizza and burgers for the rest of the day for lunch and dinner where you’re going to lose weight, it isn’t going to happen.” Well, it’s the same kind of thing. If you meditate for 10 minutes in the morning and then run harried all day, you’re still not going to be able to focus. There’s a lot of things I think it takes to be able to concentrate. So that’s focusing.

Pete Mockaitis

And that’s helpful in terms of, so those are some things associated with focus. So, maybe I’m just going to zoom out a smidge in terms of the first step is we’ve identified, “This is a necessary skill that I need to build.” And then we’ve also determined, “It ain’t just going to happen. I have to actually schedule some time in my calendar to work on me in order to make it happen.”

And then there are a number of practices, protocols, interventions, the stuff you do to build those skills. And you’ve selected a few, I guess based upon your research and your experience and what has worked for your clients, and then you go do them. And so, it seems like there’s just naturally a bit of commitment, discipline, consistency, habit-building that’s associated with making it happen.

Andrew LaCivita

That’s right. Wait, you nailed it. So, number one, that was a fantastic recap because the things that you’re saying about, look, what I just said, while it might sound long-winded, think about everything that you need to do to condition yourself and how, what you said, consistent you need to be in that you need to make the time to do it.

Now, people think, “Well, I don’t have 10 minutes in the morning.” If you don’t have 10 minutes in the morning to work on you, I think you need to rethink your life. You got to figure out if this is important to you, and it isn’t just about work. I mean, don’t you want to have better conversations with your spouses, your partners, your friends, your children? I mean, there are various reasons people don’t achieve their goals, but one of the biggest reasons that I would say most people don’t achieve them is they’re not willing to sacrifice what they need to sacrifice to create the free space in their life to work on whatever it is they want to work on.

Pete Mockaitis

Okay. Well, so applying these same kinds of fundamental principles, let’s say, now we’re zeroing in on competence, and that’s the skill we want to develop, how might we go about doing that?

Andrew LaCivita

I love that one because I think this is one of the most misunderstood skills ever because people think, “Okay, I need to see myself do it, and then once I’m successful I’ll have confidence,” but confidence, your ability to be confident has a lot more to do with your relationship with failure than it is success. What I say to people is, “Generally, recognize there are multiple reasons why you’re not confident.” It’s you have an activity that you’re reluctant to do, so there’s a task or something that, “I don’t know how to do, so I’m not confident that I can do it.” There’s a big project and you don’t know all the steps that you need to take, therefore, you’re not confident because you don’t know how.

Or the third thing, which is really a misnomer, where people are not confident because it’s something like, “Hey, I don’t want to speak. I feel like I have stage fright, and I’m not confident getting in front of a bunch of people,” when it really has more to do with the fact that you are worried about how you look rather than the performance that you’re actually going to help them with or how to serve them. And so, there are a variety of things that you need to think about.

When I help people with building confidence, the first thing that I say to them is, “Recognize that, as you do these things, you’re always trying to increase your level of performance. And in order to do that, you’re going to fail initially. Build failure into the process so that you become more comfortable with taking attempts at things.”

So, if it’s an activity that you’re reluctant to do, let’s say I’m reluctant to send a cold email to ask somebody for a job, or I’m reluctant to do that cold sales call, or whatever it might be, in these cases, I want you to add repetitions. If you’ve got to make 10 calls, make 20. The more you do, the more comfortable you’ll become, and even if you’re not getting the results you want, what are you getting? Have better metrics for evaluating your performance. Did you make the call? Boom, that’s good. That’s in your control. Did you practice your sales script? Great, that was in your control. Did you learn how the customer might object. Okay, now you’re going to be better armed the next time.

And so, what you’re doing is you’re constantly repping something because the conditioning itself will make it less scary.

And I say when you’ve got these big projects that you want to take on where you’re a little reluctant, it’s like my wife is in marathon training right now. She’s going to run her first marathon. You don’t think about running 26.2 miles. You think about “What does your plan say today?” It says, “Go run six miles.” You could do that. Go do it. So, you’re always thinking a few moves ahead, but not trying to eat the entire elephant in one bite.

And then when it comes to kind of that third aspect where people find themselves usually losing confidence, like the stage fright example I gave, is oftentimes it’s your success in life is going to have a lot more to do with is where you place your attention than your ability. And never is that more true than if you get stage fright or something of that nature. The reason that you don’t have confidence to go give a speech in public or talk at the round table or give the status update or whatever it is, is because you’re thinking about how you’re looking instead of the service you’re providing to whomever it is you’re providing.

If you’re giving a status report to your management team, you’re helping them understand what it is they need to know in order to decide something that they need to decide for the direction of the company. If you’re giving a speech, and that you obviously have something to offer, otherwise you wouldn’t be standing up there on the stage giving it, think about how you’re helping the people. And what this does is it has a way of diffusing that, I don’t want to call it imposter syndrome, maybe it’s imposter syndrome, maybe it’s your reluctance or hesitation or whatever it might be.

So, there are a number of things and tactics that you can do, but confidence, like I said, has a lot more to do with getting comfortable with failure than it does with successes, because that’s easier to be confident when things are going well.

Pete Mockaitis

Okay. Understood. Well, Andy, tell me anything else you really want to make sure to put out there before we hear about some of your favorite things?

Andrew LaCivita

One of the things I would tell people that is near and dear to my heart, because this is something I had to live through, and it’s something really hard for people to wrestle with, but I always say, “Don’t let what you can do prevent you from doing what you were meant to do.”

And the reason that I want to share that, I guess if you gave me an open invitation to share something, would be because a lot of us, and I’m sure you went through this too. You talked about working for Bain. At some point, you’re making a nice paycheck, you got to save for the kid’s college tuition, you got to pay for the cars, the houses, the whatever, and people, they know they can do it, they know they can be the engineer, they know they can be the accountant, but they really have an aspiration of doing something else.

I knew I could be an IT consultant, but I had aspirations of helping people. How do I do that? I felt like that was what I was meant to do, is really helping people in their careers. And one of the things that that takes is you need to, number one, you need to want it more than you’re afraid of it, and you need to have faith that there is a way to make a living doing what you want to do.

And there are a lot of people out there, and I’m speaking to anybody who’s listening who wants to make that change, there are people that are out there that need you to do what you’re aching to do. Don’t disappoint them by feeling like, “There’s no way to make a living” or, “It’s too late for me.”

I changed careers at 50, at 38 and 50. You can do it. So, I’d say The Zebra Code is all about that because it’s about building the skills that are enabling you to go after what you want. So, I would end with that, at least before you go on to your next sentence.

Pete Mockaitis

Well, I was going to ask about a favorite quote, but we already got it. So now, give us a favorite study or experiment or bit of research.

Andrew LaCivita

One of the things that I do, and I don’t say it’s like a piece of research as much as it is ongoing research. We get fed through the media things like unemployment numbers, let’s talk jobs here, or industries that are doing well, or industries that are hiring, or those that are tanking, or thriving, or whatever, or what consumers are buying.

I am always interested in looking at the details behind what’s being shared, and what I do every month is look for signals as to what’s happening. And then I spend time trying to draw conclusions from the data.

So, as an example, all last year, and even this year, there are markets that are thriving. Well, the three top that were hiring are healthcare, construction, and the government. So, if the government is hiring a lot of people, from a jobs’ perspective that’s good, but from a gross domestic product perspective, that doesn’t contribute anything to retail sales or any contribution for economic growth. So that has to be evaluated when you start looking at, “Well, is hiring good? Is hiring bad? Which way is the employment market going?”

So, I would say in general, anytime you’re looking at data, just make sure you’re interpreting it and then draw conclusions based on what you think will happen, based on what’s under the covers rather than the headline that we tend to glance at.

Pete Mockaitis

Okay. How about a favorite book?

Andrew LaCivita

I’m a huge fan of Wayne Dyer. So, rather than just say all his books, one of my absolute favorite books is You’ll See It When You Believe It.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Andrew LaCivita

I’ll plug the names here for these companies because I love their platform so much.

We use Kajabi for our online training program. So, I’m able to distribute all of our programs, our video-based online programs, I use Kajabi to do that. We have a community that we run. So, we don’t run the milewalk Academy community on public sites like Facebook. We run it on a private platform called Circle. That’s fantastic. So, think your own private Facebook. So, not Facebook, but Circle does that.

But my newest shiny toy is Andy AI, which is literally an Andy clone of all of my teaching, all of my videos. This podcast will probably get loaded in there, and everything that I’ve taught, all the books that I’ve written, all my YouTube videos, all the podcasts, everything that I’ve created, there’s something like, at the time we’re talking 12 million words of my teaching in the tool that trained it to answer you, like, so it’s AndyGPT, so to speak. So, like ChatGPT, but it’s all my teaching, and that is a product that’s on the Delphi platform, and it’s rather new. It’s very new.

And so, my job-seeking clients and my leadership development clients can access, well, most of them anyway, can access Andy AI and ask it questions and get my instruction. It’s the coolest thing, and obviously you can see how that scales my time. And so, there’s thousands of people around the world that can ask me questions whenever they want and get answers immediately. Pete, that’s got to be that’s the new shiny new tool.

Pete Mockaitis

Cool.

Andrew LaCivita

Yeah, those are great.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Andrew LaCivita

So, I’d say go to the milewalk Academy, just like it sounds, milewalkacademy.com. And from there you can find my blog, you can find my YouTube channel, my tips for working, my podcast, there’s a lot of free downloads, you can get that leadership assessment, there’s premium programs if you’re interested. I’m everywhere on the social channels as well. If you just Google Andrew LaCivita, it’ll pop up. But the milewalk Academy is the home base.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Andrew LaCivita

Figure out what skills are going to pay the most dividends in the short and long term, and then put a plan together that’s going to help you develop those skills. And the other thing that you’re absolutely going to need to do is create space in your calendar to do that. And as a bonus, if you can pay yourself first in time with skill development, you won’t just have a good career, you’ll have an epic career.

Pete Mockaitis

Andy, this has been beautiful. Thank you. I wish you many Zebra moments.

Andrew LaCivita

Pete, I appreciate it, man. Thanks to you. Thank Marco, too, for doing all this for us and bringing us together. It’s been a thrill. I’ve enjoyed your podcast as a listener. It’s been, you know, it just tickles me pink, that you invited me to be a guest.

990: How to Advocate for Yourself and Get Noticed at Work with Jessica Chen

By | Podcasts | No Comments

 

Jessica Chen discusses how to get noticed even if you’re not the loudest voice in the room.

You’ll Learn

  1. The top misconception about career advancement 
  2. How to ensure your message always lands 
  3. The five elements that make your voice resonate 

About Jessica

Jessica Chen is an Emmy-Award winner, top virtual keynote speaker, and CEO of Soulcast Media, a global business communication training agency. Her client list includes Google, LinkedIn, the CDC, Medtronic, Mattel, HP, DraftKings, and many more. Prior to starting Soulcast Media, Jessica was a broadcast television journalist. She is also an internationally recognized top LinkedIn Learning Instructor where her communication courses have been watched by over 2 million learners and featured in Forbes, Fortune, and Entrepreneur. She lives in Los Angeles.

Resources Mentioned

Thank You, Sponsors!

Jessica Chen Interview Transcript

Pete Mockaitis
Jessica, welcome.

Jessica Chen
Hi. Thanks for having me.

Pete Mockaitis
Well, I’m excited to get into your wisdom. And I would love to kick us off by hearing something super surprising and counterintuitive you’ve learned over your years of studying how we can get noticed at work for the right reasons.

Jessica Chen
Well, I have to reference back to when I first started working. My thinking was, “As long as you work hard and you’re smart, you’ll get recognized, right? Your opportunities will open up. You’ll get that promotion. People will know about you.” But, funny enough, that’s not how the world works. And it was counterintuitive to many of the things I was taught growing up in a very traditional and conservative household, where it really was just about studying and putting your head down.

And so, when I began my career, which, at the time, was as a broadcast journalist, I really figured out quickly that I had to learn some new skills because it wasn’t just about being smart or being hardworking. It’s being able to communicate, put yourself out there, and advocate for yourself.

Pete Mockaitis
Well, now I’m curious, we’ve got to talk about the Emmy in particular. Congratulations. Not very many Emmy Award winners on the show. So, tell us, that’s sort of a very concrete, discrete achievement, accomplishment, which seems to suggest, “Hey, you’ve been noticed for your work. It is outstanding as recognized by the powers that be.” Was that also something that you had to advocate for? Are we to understand that awards are not granted just for being outstanding? What’s behind the scenes here?

Jessica Chen
So, the Emmy Award, as many of you know, is considered the most prestigious award in television and it was something that didn’t happen absolutely overnight. It took me about 10 years to actually win that award, and this was when I was at the ABC station in San Diego, California. And it’s funny because, and I think, you know, if we’re talking about awards and things like that, I never feel like it’s something that you are aspiring or trying to get. You just do good work and hopefully people will begin to notice it. But there is an element to you have to be able to talk about the work so people know about it.

So, I remember for this Emmy award, this was actually a culmination of, it really was a team effort, and I have to say that, where the story that got us that award was, so this was, gosh, this was when San Diego was experiencing a lot of wildfires. I’m here in California, and many people know California is quite dry. And so, in San Diego, during that particular year that we won that award, there were a lot of wildfires happening.

And so, for us, in journalism, and for me particularly as a journalist, as a reporter, when you have, like, for example, a fire breaking out, your job isn’t to run away. Your job is to run towards the fire, which is also counterintuitive to everything. And so, I just remember our entire team did such a great job in covering the fire, safety, what was going on, where do residents have to go, where did they have to evacuate.

And just the seamlessness in the execution of how everybody operated, how everybody communicated, it actually ended up being one of the, well, the reason why I won was because it was actually a really well-produced news story and newscast. And so, again, it wasn’t just about working hard, which, of course, you got to do, but after we finished that, it was about, “How can we make sure that we get the visibility for this amazing coverage that we had?”

And, of course, we submitted it to get nominated, and it got picked as the award winner and whatnot. But I think that Emmy Award is a good symbolization of, “Yes, execution is important, but being able to put yourself out there and talk about it is also very key.”

Pete Mockaitis
I really dig that story because I think it’s possible that you’re doing a ton of stories, you’re cranking them out day after day, and it is sort of special for y’all to step back and realize, “Oh, wait. This one was really particularly excellent. Let’s make sure that we put our best foot forward,” and pick your moment and rock and roll there.

Jessica Chen
Exactly. And I think one of the, you know, a lot of things that I talk about, one of them is being able to celebrate your wins, and at the same time it’s not about always talking about the work that you do but it’s being judicious about, “Okay, I know this one I did particularly well in. How can I make sure to maximize the opportunity and ensure other people know it?” Because, yes, you don’t need to do it for every single project, every single thing that you do, but for the ones that really stand out to you, it’s thinking about how you can take that and leverage it for perhaps more opportunities, more recognition.

Pete Mockaitis
All right. So, your book is called Smart, Not Loud. Can you hammer home the main idea or distinction we should be thinking about here with that?

Jessica Chen
So, the thesis of this book, and I really wrote this book for those who were raised in what I call a quiet culture. So, people who are raised in a quiet culture were taught principles like valuing humility, modesty, not seeking the spotlight, avoiding conflict, for example. And I teased this earlier where, growing up in a very traditional and conservative family, my parents taught me to embody these quiet culture traits.

But when you go out into the working world, especially in many Western and corporate workplaces, you start to see that it’s the people who are able to speak, be the first one to speak, put themselves out there, talk about their wins. These are the things that people notice, which is what I call loud-culture traits. So, the question is, “For somebody who was raised to embody and value these traits, how can you still get noticed at work without necessarily changing who you are as a person?”

Because my whole thing is, if you naturally tend to be on the quieter side, or if being assertive, dominant, loud, and extroverted, if that’s not your style, I don’t think that’s necessarily what you should do because that feels quite inauthentic. But how can you still show up in a way for you to get noticed and still unlock those bigger opportunities?

Pete Mockaitis
Well, that sounds handy. Maybe before we get into the particulars of how that’s done, could you share with us a cool success story of someone who made a transformation doing this kind of stuff?

Jessica Chen
I’ll share my own story, because this is a personal journey for me too, and like I mentioned, that was how I was raised, and I experienced a lot of friction. I call it communications friction in the workplace. And, in many ways, when I started working, it was this culture shock.

So, I was trying to find this balance that I was talking about earlier of like, “Well, if it seems like the people who are loud get recognized, but that’s not necessarily my style, how can I do that?” And at the end of the day, a lot of it actually came down to one thing. It was communications.

It was learning how to be an effective communicator. And we know communications is a very broad topic, and there’s actually a lot to learn.

It’s about, for example, public speaking, getting comfortable standing up and presenting an idea. I think, for many of us, this is not something that we are naturally born with. It certainly wasn’t something that I naturally was comfortable with, or even finding that moment to communicate your idea in a meeting. I used to remember sitting in a meeting and being like, “Oh, gosh, I have an idea. I want to say it.” But instead, I’m in my own head creating this narrative of like, “Is it a good idea? Is it not a good idea?” And then before you know it, the conversation has moved on, right?

And so, it’s funny because I always joke, even though communications was something I struggled with, because I started out as a broadcast television journalist, there was no better industry for me to learn how to become an effective communicator. And so, this is to say, when you asked about the journey, like a person who had that transformation, I think, in many ways, it was for me being introspective, identifying these points of friction, and then really doubling down on leveling up my communication skills, because once I did that, I felt like opportunities, visibility, all that completely changed.

Pete Mockaitis
Well, I’d love to talk about some of the particulars of communicating well and sort of getting past these friction points. But could you first share with us what is it that we want to communicate? How might we go about identifying key things worth highlighting before we figure out the how, specifically, to execute that communication?

Jessica Chen
The number one most important thing anybody has to think about if they’re thinking, “How do I make sure my message comes across the way I want it to come across?” is to always ask yourself this question, “Who am I speaking with and what do they care about?” I think, for many of us, it’s not instinctive for us to think about that first question because many times we’re thinking about, “I have this idea. I’m excited about this idea. I’ve been working on this project and I know I want to talk about it in this meeting.” And a lot of it is coming from your own perspective.

And I always say you can be presenting or talking about one topic to this group. You’re at a next meeting, same topic, but different group of people. Even though your topic is the same, how you communicate and how you tailor that needs to be different because maybe the people in group A, the things that they care about might be a little bit different than the people in group B.

And here’s an example. Let’s say in group A, you’re talking to your immediate team, and your immediate team are people who just need to know what’s going on, the execution, the nitty-gritty details. But let’s say in Group B, you’re talking to senior-level executives. They probably don’t want all the nitty-gritty details. They just want to know the high-level key points and perhaps your recommendation.

Because if you boggle them down with all the details, they might go, “Okay, so what’s the point you’re trying to say, Jessica?” And I think, as an effective communicator, we’ve got to be really in tuned with our audience, what they care about, and tailoring our message to them. That can be our guiding light and our North Star.

Pete Mockaitis
I like that a lot. And I’m thinking about any number of times I’ve received an intriguing enough cold email that got me to hop on a call for a demo of something. And I’ve been amazed at how fairly often folks will walk me through a slide deck, this is just like a one-on-one kind of sales conversation, but walk me through a slide deck.

And I’m thinking, “I don’t care about any of that. I don’t care about your founder, or the history of the company, or your story, where the idea came from, like the inspiration.” It’s like, “I just want to know, can you really do the thing that you’re saying you can do? Is that going to make big results happen for me? And could you show me a cool case study or how this unfolded in practice with some charts or graphs or numbers?”

But help us out with that. So, we tend to get stuck in a world where we just think, “Okay, this is my presentation, so I’m supposed to give it,” or “I’m fired up about this, so I’m going to go for it.” What’s sort of the habit or practice or ritual we should use to stop and check in and get that audience info we need first?

Jessica Chen
It’s funny because the story that you just mentioned, that experience you have, a lot of it is because this person is presenting you a canned presentation that they’ve created. It’s like, “Okay, getting on a call with Pete. Let me just pull up the presentation that I always give.” And here’s the thing, and let’s be real, nobody has time to recreate a presentation every single time they’re meeting somebody new.

But I do think the first few minutes of, and let’s just use the example of presentations, the first few minutes of you giving a presentation, that is the most critical time because, like you said, Pete, you’re ready to listen, you’re like, “Okay, you got me on this call. I am intrigued enough to talk to you, so I’m paying attention.”

And so, for folks who are thinking about, for example, leveling up their presentation skills, yes, we’re not talking about changing your entire presentation because nobody has time for that. But thinking about how you can tailor just even the first few minutes, “Okay, I’m getting on this call with Pete. What do I know about him? What is it that I feel, like, he cares about? And I can make sure that I start off with that because I want to capture his attention and get him really interested.”

And like you said, for you, you’re like, “I don’t really care to know about, like, the founders or, like, whatever, that kind of stuff,” but maybe to somebody else that is important to them. So, for the person who is engaging with you, for them to think about “How can I be strategic?” it’s being able to identify, “Okay, what are the things you care about? And how can I start it off to capture your attention?”

Pete Mockaitis
And it seems like it would be totally fair in a small environment where you can, like if it’s one or two or three people you’re speaking to, as opposed to hundreds, to just ask, “Hey, so where do you want to start first? What do you find most interesting? What made you intrigued to have this conversation?” And I suppose you can simply ask.

Jessica Chen
Exactly. And I think a good way is to ask open-ended questions at the beginning, and this is kind of where like the art of small talk happens. Before you even dive into the presentation itself, before you even pull it up and start sharing your screen with somebody, it’s just kind of getting a temperature check of, like, this person. Maybe asking a few questions, and then that can give you some pretty key insight of like, “Oh, I know this,” or “Pete said this, so maybe I can kind of, like…”

And this can even be not just content. It can just be even tone and the vibe of how you present it. If you notice somebody is, like, pretty formal and pretty, let’s say, they just want to get straight to it, then you’re like, “Okay, I got to get straight into it.” Or, if you’re like, “Oh, in this small talk, I found that this person likes to chit-chat. They’re a little bit more casual,” then maybe in your presentation style, you now tailor it to that. It’s always basically meeting people where they’re at.

Pete Mockaitis
All right. So, you could intuit based on your observations of how things seem to be. That’s super. Are there any explicit questions you recommend just straight-up putting out there?

Jessica Chen
Well, I mean, I’m trying to think about very specific, but I mean, even just when we think about small talk, it’s just thinking about, like, “What have you been working on?” or, like, “Kind of what’s exciting?” And I think that can give you insight of who the person is, what they’re interested in, and then using that information, whether it’s in the beginning of your meeting or later on in the meeting, but using that bit of insight to make it feel like, “Oh, I heard what this person said.”

And so, in the middle of the conversation, you can even bring it back up. You can say, “Oh, yeah, and, Pete, when you mentioned that earlier, when we first jumped on that call, this point that I’m about to make actually relates to that.” So, it’s really making sure that you’re asking questions that provide insight into this person, but then also maybe even leveraging it during your conversation to show the other person that, hey, you’re listening.

Pete Mockaitis
Well, I am listening, Jessica, and it sounds, like, you’re kind of touching on some of the stuff associated with your 4A Sequence for speaking up at meetings. Can you lay this on us?

Jessica Chen
I have found that for some of us, being the first one to speak up in a meeting is not the most natural thing. Some of us tend to want to get a temperature check of the meeting first, or not the first one to speak, or they tend to just want to think about their ideas before they say something, versus some people are very much about they’re processing their ideas in real time as they’re communicating.

However, there is this 4A Sequence, and this is a communication strategy specifically for people who tend to have a hard time finding that moment to speak because, what we don’t want is for somebody to have a brilliant idea and they’re just keeping it in their mind, and they’re trying to figure out when’s the right time to speak, and before they know it, the conversation has moved on.

So, the 4A Sequence is a way of basically seamlessly inserting yourself into the conversation, and I’ll walk you through the 4A. It’s four As basically. The first A is active listening. The opposite of active listening is passive listening which is think about when you’re sitting on your couch watching Netflix. You’re passively listening and watching what’s but you have no intention to chime in. And I think this is a very important mindset shift, because when you go into a meeting with the intention of saying at least one or two things, it completely changes how you even sit in a meeting, whether you’re leaning in, and how you’re paying attention. So, going in with A, active listening.

Once you found that opportune time to chime in, whether it’s because of a pause or because somebody said something that is relevant to what you want to say, the next is you want to acknowledge. Acknowledging is you simply saying, “Hey, Pete, that was actually a really interesting point you just made,” or “What you just said made me think of…” You’re acknowledging the person by saying, “I hear you.” And you can even say those words, “I hear what you’re saying.”

But what is great about this is you’re allowing the person who just spoke to not feel like you’re cutting them off necessarily. Because when people feel like they’re getting cut off, or this is even more important to do if you have an opposing idea, is you want them to feel acknowledged so that they can go, “Okay, at least I was heard.” You acknowledge. And, by the way, acknowledging is not agreeing, it’s just letting the person know that you heard them.

Then the third A is anchor. Anchoring is repeating one or two words the person said right before you as a way to connect your point to their point, “Hey, Pete, that was a really interesting point you just made. And when you said the word data, it made me think of A, B, and C.” You said data, I repeated your word, data, and that creates a connection.

And then, finally, the fourth is answer. Now you make your answer, your pointed statement, or whatever it is you want to say. And I have found that when you can, like, present this acronym of the 4A Sequence, it’s especially helpful for people who tend to figure out, like chiming in and how to do it. So, it’s active listening, it’s acknowledging, anchoring, and answering.

Pete Mockaitis
Okay. Well, I like those little examples there. Could you give us a full demonstration in terms of we’re chatting, and, well, I guess I need to say something first that you can actively listen to. So, we’ll say, we’re chatting, “I’m really excited about the opportunity to put forward this content. I think it’ll be like testimonials on steroids when we interview our clients in this context.”

Jessica Chen
“So, you mentioned the word content and I know, Pete, you’ve been producing a lot of different content on this, and so it made me think of the next few episodes you’re going to be creating.” So, this is just kind of me using and repeating the word that you said. I was anchoring it to the word you said, which was content. I mean, I don’t really have a follow-up question to what you have to say, but if I did, I’d be like, “Okay, Pete, okay, content, oh, I did have a question about content.” So, this is how I would essentially seamlessly insert myself back into the conversation.

Pete Mockaitis
And what I think I’ve found is that when you’re anchoring and repeating a word or phrase someone said, if that word or phrase is somewhat unique, distinctive, original, fresh in some way, the person who said those words that you anchor to feels a little dose of, like, a pat on the back, or a high five, or a good job for saying that clever thing. So, I just get the impression that it increases your likability or maybe that’s just me and I’m super susceptible to this kind of flattery.

Jessica Chen
No, you’re totally right, and I think some of it can be very subtle. It could be also very unconscious. Like, if I had repeated something that you said, it kind of makes you feel, “Oh, wow, Jessica actually heard me.” And it’s not like I’m explicitly saying it, like, “Oh, amazing idea,” but it’s just like, yeah, it’s just kind of like a little like, “Hey, wink, wink, like I heard you.”

And when we think about being an effective communicator, I think we have to think about making sure we are capturing people when they’re most receptive to listen. And when they’re most receptive to listen, it’s generally when they are feeling validated, feeling acknowledged, feeling like they’re being heard. So, I think, yes, these subtle communication tactics, which we’re talking about right now, is the anchoring, repeating one or two words that person said, it can actually achieve that for sure.

Pete Mockaitis
We had Chris Voss on the show, the FBI negotiation dude, and he talked about that very concept of repeating the last few words they said is almost magical, even if you’re doing it sort of as though you’re thinking it in, like, a soft thinking processing kind of a voice. It’s like, “Okay, you’re really considering what I’m putting forward, and I appreciate that. Thank you.”

Jessica Chen
Exactly. So, I think when we think about being an effective communicator, it’s leveraging things that are also, yes, explicit but also very implicit too, but it’s still getting the other person to feel, like, “Oh, yeah, okay. Well, me hear what Jessica has to say next.”

Pete Mockaitis
And you highlight five different elements of voice which I think is so cool. Can you walk us through these five things? But, first, tell us why do we want to pay attention to our voice and what it sounds like? Is it just sort of like our voice is our voice, and that’s fine? Or just how much of an impact does it make tinkering with these variables?

Jessica Chen
It’s funny because I think, whenever I talk about tone of voice specifically, a lot of times people go, “Well, it’s just the sound of my voice, right?” Yes, but there’s actually way more we can do with our voice than we think. And the five elements, which I will go through, are, I mean, this is not something that I produced. It’s actually based off research and study and research.

And I remember, just for me, when I was a broadcast journalist, I remember we would have consultants come in and they would critique us on television, and they would say, “Do this, do that, change this, change that,” just like as consultants, that’s what they do. And I remember one time I had the consultant come in, and we’re watching me talk on camera, doing whatever story, and she kept commenting, at least for me specifically, like, the rate, the pace of my speaking.

Now, when I get excited, when I’m happy, I tend to talk very fast. I think that’s just kind of like who I am, like I’m just excited, so I talk fast, especially if I’m maybe doing a story that’s more upbeat. And I remember her saying, “Jessica, you got to slow down.” And, in my mind, I was like, “I actually thought I was talking much slower than I would normally do,” because I know being and talking fast is my one weakness. And she was like, “No, no, no, Jessica, if you really want to be impactful, you got to speak way slower.”

And that’s when I realized, your tone of voice has many different elements, and, yes, how fast you speak is the first one. So, I’m going to walk through the five right now. So, number one, your tone of voice, the first element is really what we call your rate, how fast you’re speaking. And that’s kind of like the one that we think of the most because when people are nervous or excited, which is in my case, we talk fast. So, the key is you can actually control and change it. In fact, you do want to have a variety.

The second one is what we call your pitch, and that is basically how high or how low your voice is. Now, we know men tend to have lower pitches, women tend to have higher pitches, but here’s the thing, we all have a range. If we’re maybe talking about something serious, something that we want people to understand the urgency, then we might want to modulate our pitch so it’s a little lower. But it’s not doing it in this unnatural way. It’s, again, knowing that we all have a range.

The second one or the third one is thinking about your intensity. So, intensity, essentially, is how loud or how soft your voice is. Now, typically, when we are mad or angry, we will raise our voice but sometimes when people are shy and timid, they might speak in a lower tone of voice. And the idea is you want to have variety.

And I think this is like very strategic if you’re thinking about, let’s say, you’re giving a presentation and you’re speaking, you’re speaking maybe in a louder voice, and then suddenly you want to get people to know that this point is the most important. So maybe you’ll slow down your rate, lower your voice because that gets people to lean into what you have to say.

The next one is what we call inflection, and that is essentially what words you want emphasized. So, as you’re speaking, you have a choice of, “This is the word that I want people to know.” Like, even I’m just kind of doing it right now, “This is the word I want people to know is the most important.” And that is part of your tone of voice. It’s that inflection on that word.

And then, finally, it’s what we call the quality, and that is inherently, “What does your voice sound like?” When somebody calls you, they’re like, “Oh, that’s Pete,” “Oh, that’s Jessica.” And we say, of the five, the first four, you can control. In fact, you should change and have variety, but you can’t really change what’s inherent, which for some people, it might be that squeaky voice, that hoarse voice, that raspy voice. That’s just inherently who you are.

Pete Mockaitis
In a way, I’m thinking about sort of like recipes. If I want someone to receive a message more, like, thoughtfully, “Let’s reflect on this thing here, and really kind of mellow out and be calm,” we’re going to have a slower rate and a softer volume intensity. And that sort of produces that, which is very different than, “Rally the troops! Onward!” It’s like we’ve got more volume and rate in that zone.

Jessica Chen
Exactly. And I don’t know if you’ve ever even, like, thought so intently about tone. Maybe this is the first time you’re really thinking about it because we’re talking about it, but you’re right, and I feel like because you’re, like, “I have a specific intention, then I need to talk and modulate my tone in this way.” And even when you were just doing those two different modulations, my feeling right now, as a person listening, like I felt a certain way. And that’s the thing, you controlled it, you kind of did that with your tone of voice.

Pete Mockaitis
And not to get on a rant, but people are amazed at AI speech-to-text these days, and it’s very impressive technology, I’ll give you that. Like, that’s pretty cool and that wasn’t around nearly as robustly and beautifully six years ago because I’ve tried over the years. But at the same time, boy, when I watch a YouTube video and it has an AI narrator, I can tell, I get irritated.

Because it’s, yes, you are saying the words, bravo. Bravo, robot. But it’s not giving me all the emotional things with words that are part of what make a video lovely. So, I don’t know, that’s my take for what that’s worth. What’s your take on how AI plays into all this, Jessica?

Jessica Chen
Honestly, it’s just going to get better.

Pete Mockaitis
Yeah, over time.

Jessica Chen
It’s just going to get better. It’s going to get better over time. It’s going to sound so realistic and it’s going to be scary, in my opinion. But where it is right now, I think many of us can tell it’s very artificial. It doesn’t sound very natural. And, as humans, like, I think that’s actually a good thing right now. It does kind of scare me a little bit once you cannot differentiate between, “Is this AI talking or is this a human talking?” But right now, for us, as humans to humans, that is how we connect. It’s the emotion behind the words, the language that we’re using. That’s how it builds connection, for sure.

Pete Mockaitis
And then you got me thinking about news broadcasters, in particular, and connection. What do I call that, the down pitch, in terms of like at the end of things? And some folks, let’s see, for an example, I might say, “And Starbucks revenue has increased by 18%.” It’s like the “Do-do,” at the end. And so, sometimes I get the vibes, it’s like, “Okay, you’re done. That’s what you’re communicating with that, is that we’re done, we’re over with this.” But kind of my thought is, from like a connection building perspective, that makes me feel like the broadcaster is more robotic and artificial and less connectable. So, what’s your take? You’ve been in it.

Jessica Chen
Oh, yeah, I have a lot of thoughts about this. And I have a lot of thoughts because I had to also get out of that broadcast mentality myself. Having worked in broadcast, you start to develop a “broadcasting voice.” And, in some ways, it’s good for maybe more of, like, the nightly news, where, really, it’s just telling you exactly, like, what’s going on.

But if you watch morning shows, for example, on television, it’s way more casual, way more conversational, and that’s the intent. Because in a morning show, the vibe is really to like connect with the audience versus, I think, in my opinion, when you’re watching the nightly news, it’s really about, “This is serious stuff we’re talking about. Like, this is what’s going on. This is breaking news, or whatever politics and crime, whatever’s happening.”

And I think, for most of us listening right now, we’re not trying to talk in that broadcast voice. Actually, a lot of people say, like, “I want to speak like the people who talk on television.” And I’m like, “Actually, you don’t. Yes, maybe in the sense where they’re talking very clearly, they’re enunciating the words, yeah, those are all really good things. But when you’re talking about just everyday speak, you really want to not talk as if you’re talking to a person. You want to talk as if you’re just having a conversation.”

And, honestly, Pete, I think you do a good job with this too. Even though we’re doing this recording together, and in some ways it’s “broadcasting,” but it’s really like we’re having a conversation, and I think that’s really the approach and mentality for everybody.

Pete Mockaitis
Beautiful. Thank you. Well, Jessica, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Jessica Chen
I would say the number one most important thing that I want people to know is whether you grew up in a quiet culture, or a loud culture, or you find yourself a mix of both, where sometimes it’s easy to speak up, or sometimes it feels a bit harder, I think what we can do for ourselves is know that we actually can control our career brand.

And our career brand is the perception people have of us in the office. So, the real kind of takeaway point is when you go into work every day and you’re thinking about communications, for example, or you’re thinking about tone of voice, or any of those things that we’re just talking about today, ultimately though, what can really accelerate any of our careers in the corporate environment or whatever industry that you’re in is knowing how you can take the work that you have to do, things that people assign you to do, and how can you use it to really leverage it for more opportunities.

Of course, communications plays a huge role in that, but if there’s any kind of, like, one golden nugget, I want people to feel empowered when it comes to their work, and knowing that they have control. Otherwise, if you don’t control the narrative of your own career brand, other people are going to start controlling it for you, and then you start to be boxed into, like, this person who just does this one thing. And I think all of us are way more dynamic than that.

Pete Mockaitis
All right. Well, now could you share with us a favorite quote, something you find inspiring?

Jessica Chen
It’s the one where it’s about when you think about communicating, it’s not always about focusing on the words that you say. It’s really about how you’re making other people feel with that.

And I think that’s kind of the essence of why I do what I do. And when people ask me, like, “Oh, can you help me become a more strategic communicator?” a lot of times, I’m like, “Yes, the words that you say matter, of course, are really important, but let’s talk about delivery and how you’re saying it because that’s really what matters at the end.”

Pete Mockaitis
And a favorite book?

Jessica Chen
I recently read a good one by Tessa West, it’s called Job Therapy.

Pete Mockaitis
Oh, yes.

Jessica Chen
And I actually really enjoyed that book. I mean, granted, I will be biased, we share the same editor, but I really liked her book because it’s similar to kind of, like, how I think about career. It’s a very proactive way of finding a career that makes you happy instead of the other way around, essentially.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Jessica Chen
On my desk, I have a cup heater and love it because it just keeps my coffee hot all day. 

But, honestly, in all seriousness, I will say, and this is, they don’t pay me to say this but I do use this one app quite a bit to schedule meetings. It’s called Motion, and that has been huge for me. I’ve been using that a lot.

Pete Mockaitis
And is there a key nugget you share that people seem to really connect and resonate with and quote back to you often, and say, “Jessica, that was brilliant. Thank you”?

Jessica Chen
I would say you got to be your own best cheerleader. I think, for a lot of us who are smart, hardworking, we do good work, sometimes we can just do the thing and then move on. And I think it’s important to remind ourselves that, from time to time, we got to celebrate ourselves, be our own best cheerleader, and it could be even like small little things.

And one quick tip that I love to share with people is if you get an email from somebody, and they’re saying, “Congratulations. Good job. Awesome work,” create what I call a “Yay” folder. Drag that email into your “Yay” folder, and that will effectively become the one place where you can find all the good work that you’re doing, which is very helpful for performance review season.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jessica Chen
I’m most active on LinkedIn, so do connect with me on LinkedIn, Jessica Chen. But I’m also on Instagram, so same thing, Jessica Chen, Jessica Chen page. Otherwise, our website, SoulCastMedia.com. That’s, like, another way to get in contact me and find out about the communications work that we do.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jessica Chen
Yeah, find something to celebrate this week because you are going to be your own best cheerleader. So, think back to the last week, put something small that you did that you’re pretty proud of, and how can you highlight it so other people know about it.

Pete Mockaitis
Beautiful. Well, Jessica, this is fun. Thank you and best of luck.

Jessica Chen
Thank you, Pete.