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Ida del Mundo

173: Writing Better Emails with Leslie O’Flahavan

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Email expert Leslie O’Flahavan shares the do’s and don’ts of writing clear emails that build rapport.

You’ll Learn:

  1. How to use the BLUF technique to get more opens, reads, and replies
  2. How to use formatting optimally in emails
  3. The method for writing a strong subject line

About Leslie

Leslie O’Flahavan is a get-to-the point writer and an experienced, versatile writing instructor.  As E-WRITE owner since 1996, Leslie has been writing content and teaching customized writing courses for Fortune 500 companies, government agencies, and non-profit organizations. Leslie can help the most stubborn, inexperienced, or word-phobic employees at your organization improve their writing skills, so they can do their jobs better.

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172: The Smart Way to Follow Your Passion with Moustafa Hamwi

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Passionpreneur Moustafa Hamwi defines true passion and shares keys to pursuing it wisely.

You’ll Learn:

  1. Moustafa’s four-fold definition of passion
  2. A billion-dollar question that you should ask yourself right now
  3. Why you should build your passion tribe

About Moustafa

Moustafa is known globally as The Passion Guy due to his amazing success in launching platforms that are empowering people to work & live passionately including a series of Passion Talks; and Passion Sundays the leading online passion & happiness talk show.

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171: Brevity = Critical with Joe McCormack

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Marketing executive Joe McCormack addressed declining attention spans with actionable ways to “be better; be brief.”

You’ll Learn:

  1. How being brief helps you focus
  2. How to trim down information to what is essential
  3. 3 common mistakes when it comes to being brief

About Joe

Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate.

He founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency.

A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change and leadership.

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