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1056: Winning the Mental Game of Leadership with Sébastien Page

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Sébastien Page explores how great leaders navigate failure, conflict, pressure, and purpose.

You’ll Learn

  1. How agreeableness holds you back
  2. How to know whether a goal is still worth pursuing
  3. How to make stress work for you

About Sébastien

Sébastien Page is Head of Global Multi-Asset and Chief Investment Officer at T. Rowe Price. He has more than two decades of leadership experience and has done extensive research on positive, sports, and personality psychology. He currently oversees a team of investment professionals actively managing over $500 billion in Assets Under Management.

Page has written two finance books: Beyond Diversification: What Every Investor Needs to Know, and the co-authored Factor Investing and Asset Allocation, and he has won six annual research-paper awards: two from The Financial Analysts Journal and four from The Journal of Portfolio Management. He appears regularly on CNBC and Bloomberg TV, and in 2022 was named a Top Voice in Finance by LinkedIn. He has been quoted extensively in The New York Times, The Wall Street Journal, and Barron’s. His latest book, The Psychology of Leadership, is on sale now from Harriman House. Page lives in Maryland with his wife and kids.

Resources Mentioned

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Sébastien Page Interview Transcript

Pete Mockaitis
Sébastien, welcome!

Sébastien Page
Thank you. I’m very excited to do a podcast. I don’t get to do that many, and it’s a lot more relaxed than what we usually do on live national TV when we talk about markets.

Pete Mockaitis
I hear you. Well, it’s funny, you talk about markets a lot, but you got a book about The Psychology of Leadership. What’s that about, Sébastien?

Sébastien Page
You know, I get that question a lot, “Why would a finance guy write a book about self-improvement and high-performing leadership?” I’ve been a leader myself for about 25 years in business. And, to me, I started working on this because, myself, I felt very stressed at work, and I was beating myself up for being stressed. So, I was stressing about stressing.

And, Pete, I talked to a sports psychologist who introduced me to a lot of fascinating research, and that was the beginning. The first time I met him, he had this story because the sports psychologists, it turns out, is a pro-athlete as well, 40 national titles in the sport of handball. And so, that’s the sport that looks like squash but you smack the ball with your hands. Forty, four-zero, national titles, and he’s a sports psychologist. His name is Dr. Daniels Simmons.

This is the origin story of the book, “Why would a finance guy end up writing a book on self-improvement and leadership?” He tells me the story of his best match ever, and it’s a match that occurred 10 years ago but he remembers everything about it. He remembers every point, where he was at every point, where the ball was. He has a tear in his eye. At some point, he’s on his knees, he makes an extreme impossible shot.

And then, Pete, it’s an absolute letdown because he goes, “And then I lost the next two points.” And I go, “What? You lost the game?” And that’s the mindset of a sports psychologist, where you have 40 national titles, and your best match ever is one that you happen to lose, but that’s not really relevant. To him, that day he realized he could play at a higher level because he was playing a stronger opponent.

So, I became fascinated with this mindset of sports psychology. So, that’s how the book started. And then I just dug into the research.

Pete Mockaitis
So, it was it his best game ever in terms of his own performance or his delight in it because he realized that he had achieved at a higher level?

Sébastien Page
It was mainly the latter. It was the realization that he could play at a higher level. And, to me, it was the realization of a mindset, which, by the way, relates to money management as well. You can’t get everything right in money management. Sometimes you lose. It was an illustration of that mindset and how you handle it.

But, for him, it was, “Look, I’m now a stronger player. It doesn’t matter that I won or lost.” It doesn’t mean he doesn’t care about winning. It’s just a different way to approach uncertainty and failure.

Pete Mockaitis
No, it’s a good one. One of our guests, Michael Bungay-Stanier, who wrote The Coaching Habit and others, said his favorite quote is, “The purpose of life is to be defeated by ever-greater things,” or some of that notion of ever-greater things.

Sébastien Page
I like that.

Pete Mockaitis
And that you can feel good about that, in terms of “Okay, hey, I still lost but, wow, my golly, look at what it took to take me out. I’m really getting better. That’s awesome!”

Sébastien Page
I like that a lot. And I often think back on Roger Federer’s commencement address that went viral about six months ago. He was speaking to students. And Roger Federer is one of the top tennis players of all time, and he goes, “I’ve played 1500 matches in my career. I’ve won 80% of them.” But then he asked the students, “What percentage of points do you think I won?”

What do you think, Pete, is that percentage, percentage of points that Federer won in his career? Not to put you on the spot.

Pete Mockaitis
Oh, I don’t know how tennis scoring works. I was going to wildly guess, 61, Sébastien.

Sébastien Page
So, you’re not far. It’s 54%. So, Roger Federer, top tennis player only won 54% of the points. And then he looked at the students, and he said, “Whatever game you play in life, you’re going to lose.” Effortless winning is a myth and it’s your mindset when you lose. You actually learn more in sports psychology, from losing than from winning.

In fact, I write this in The Psychology of Leadership, sports psychology is not about winning at all. It’s about losing and what you do with that loss. And I really liked what you said earlier about losing to ever-greater things or ever-greater opponents. That’s exactly the conversation that sparked my interest in sports psychology and how it can apply to leadership, to business management, and to money management as well.

Pete Mockaitis
Well, yeah, I was thinking about money things as well. It might’ve been Mark Cuban, who said, “You only have to be right once,” in terms of, like, your entrepreneurial career. Yeah, you can fill many things but your one big win, and, whoo, you’re doing awesome.

Sébastien Page
Yeah, that’s an analogy in venture capital, and it’s the same idea. You have to accept the fact that a lot of your bets are not going to work. As long as there’s one that goes 10X, you’re going to be a successful venture capitalist.

But in terms of self-improvement, we don’t like losing, and we have to kind of get over that. As leaders, when you look at business environments, accepting that you’re going to have setbacks, and just focusing on what you do with those and how you move forward. That’s where the mindset shifts.

And, look, I think, Pete, in general, sports psychology is greatly underrated. I wrote the book also because the positive side of psychology is kind of still on unexplored in business. If you go on Google Scholar, and you searched for articles in clinical psychology, you’ll probably get about the same number of articles as in positive psychology. To me, that’s fascinating. The business world has only scratched the surface here of the positive side of psychology.

Let me give you an example. Does the name Felix Baumgartner ring a bell?

Pete Mockaitis
Oh, yeah, he got the red ball really high up stunt.

Sébastien Page
Yes. Here’s the stunt. He goes on a helium balloon, up 24 miles to the edge of space, he steps out of his capsule, and he skydives for 10 minutes, four minutes in freefall. The first human being to break the sound barrier. I mean, it’s amazing what he did. But what most people don’t know is Felix Baumgartner was coached every step of the way in preparation and through the day of that skydiving from space stunt by a sports psychologist.

So, I used this sometimes as an introduction to, yeah, psychology is super important to treat clinical anxiety and depression, but it’s also really important for ultra-high performance. And that’s where the business world hasn’t really come around to this much yet. And it just brings so much tools to deal with setbacks and the stress that comes with high performance, because it’s stressful to deliver high performance in any area of life.

Pete Mockaitis
Absolutely. Well, you’ve got a number of really cool principles that you put out in your book, and I want to jump into speaking about these bits, about mindset. You said we should identify and manage our core beliefs. Tell us, why and how is that done?

Sébastien Page
So, a core belief is the way you interpret the world. Think of it as rules of thumb. They might not be entirely conscious but it’s how you interpret events, and how you tend to make decisions. In the research in psychology, it’s often about a traumatic event that changed your core belief.

So, imagine someone who was betrayed in a major way in their life. They might’ve developed a core belief that everybody is out to get them, and that’s how they’re going to interpret situations and go through life with that core belief.

Now, in business, we have core beliefs. “The consumer is always right,” is a popular one. In money management, we have core beliefs, “The trend is your friend,” or, “Buy low and sell high.” And the thing about core beliefs in business, in leadership, for yourself, is that they’re, oftentimes, unexamined.

Do you know, Pete, what your core beliefs are, how you tend to react under pressure, how you tend to interpret the world? Not necessarily. You might have core beliefs that you haven’t realized you’re using to make important decisions.

So, in that principle, I encourage people, for themselves, for their teams, for their company, to write them down, examine them, discuss them, “What do we believe in? How do we interpret the world?” And here’s the key. Some of them, you’re going to want to get rid of. Other ones, you’re going to want to foster within your team or within your organization. And that’s where you start managing core beliefs, and it’s incredibly powerful in setting the right culture for high performance.

I had a core belief earlier in my career, my boss used to say that I heard high frequencies, and this was about corporate politics. What he meant was, you know how dogs hear certain noises that humans don’t hear?

Pete Mockaitis
Oh, yeah. I’m thinking about the Superman movie with Gene Hackman, and that dog with high pitch thing. But Superman and the dogs could hear it.

Sébastien Page
Yes. So, he would say, “You hear high frequencies, like you’re hearing political noise, or you’re worried about things that are really just high frequencies.” And he would remind me of this every time I get worried. And my response was usually, “Well, it’s not paranoia if they’re really after you.” That’s kind of a famous quote that people use sometimes, “It’s not paranoia if they’re really after you.”

But that was a bad core belief. It was a bad core belief to think that, to not assume good intentions. And I kind of managed and replaced that core belief with, “Start by assuming good intentions.” It’s just a good starting point, even if you’re wrong. It’s a better way to start when you’re managing team dynamics and corporate politics.

So, that’s an example of examining core beliefs, changing it for a better one.

Pete Mockaitis
Okay. Well, can you walk us through the practice in terms of how you identify a hidden core belief, and then if you see it, you say, “Ah, actually, I don’t like that. That’s not so helpful”? How do you jettison it? Because I imagine that’s perhaps easier said than done.

Sébastien Page
So, people in clinical psychology, when they might have really unhealthy core beliefs, they just go to therapy, and that’s a way, through discussion and through the therapeutic to identify your core beliefs but I think you don’t need to go to therapy to identify your core beliefs.

I think, as a team setting, say in a business environment, what you want to do is observe how people behave, think, make decisions, interpret events during moments of high pressure, during moments when it’s tough decision, and there’s emotion in the room. That’s usually where we default to some core beliefs.

And then what you do is you discuss these. Let’s take money management. Markets are crashing, “Are we prone to just sell and panic or buy more or sit tight?” And there’s probably a core belief behind that. And so, you identify those moments of pressure, and then you see how they come out, they surface, during those moments.

It’s also often written down in a company’s founding or there’s a lot of companies that will write, “We believe…” statements. And those are usually a bit cheesy and motherhood and apple pie, and they sit on a PowerPoint somewhere, and they’re cliché, and we don’t really read them or believe them. But you know what? These things really matter day to day.

Not necessarily the curated PowerPoint, but, “What do we believe as a team?” whether it’s a sports team, whether it’s a family. You’re a leader in your family. You don’t have to manage people in a business to be a leader. So, in The Psychology of Leadership, I give some examples of company core beliefs or team core beliefs, and just writing them down is very helpful.

Pete Mockaitis
So, let’s hear a real belief, written down, that’s powerful and has a galvanizing real impact on a team.

Sébastien Page
So, for us in business, if we’re disagreeing on something, the best way to win the argument, say it’s a product development or an investment decision, is to make the case on behalf of our clients. So, there is a core belief that everything we do, everyday we go to work, is to make money for our clients so they can get better retirements, pay their bills, put their kids through college.

That’s the mission of a money manager. You go to work and you want to make money for your clients. So, that’s a core belief. We write it down often, we talk about it, and we resolve disagreements with them, is that we’re acting as fiduciaries for our clients.

Pete Mockaitis
Okay. Very good. And then you also have a principle about “Be disagreeable sometimes.”

Sébastien Page
So, in personality psychology, we all know whether we’re introverts or extroverts, and that’s actually popular in the business world nowadays to talk about introversion, but there are these other traits, and agreeableness is one of the traits that I talk about in The Psychology of Leadership.

Agreeableness is a great trait to have. It just means that you like to get along, you’re a good listener, you tend to not confront people head on, but like any personality trait, it has downsides. If you’re too high in agreeableness, you’re a people-pleaser and you’ll put other people’s needs before yours, and that might not be productive for your own career and even for the benefit of the team.

So, some people score high in agreeableness, some people score low. In The Psychology of Leadership, I actually publish my own scores. I’m tempted to put you on the spot, Pete, to see if you would score yourself high or low in agreeableness.

Pete Mockaitis
I’m too agreeable, it’s a problem. I need to, sometimes, not give a “Good God, gosh, golly” about other people’s perspectives in order to do what’s optimal, yeah.

Sébastien Page
You hit the nail on the head. If you want to be a good leader, an effective leader, you can’t spend your days just trying to build consensus and making everybody happy. You’re going to have to make some decisions where you’re going to have to be disagreeable.

And I say 10% of the time in The Psychology of Leadership, this is a book that’s full of research. All the principles are research-backed but the 10% is my intuitive recommendation, know when to be disagreeable at the right moment, when you need to put your foot down. Only then you’ll be an effective leader.

You can’t just go through your day-to-day as a leader just constantly trying to make everybody happy. It’s a desirable thing, though. That’s why I say 10%, right?

Pete Mockaitis
Wel, it’s true. And as I think about, if you hear the stories of great leaders through history, there are often those moments in which all or many of the advisors around them are pushing them in one direction, and they say, “No, absolutely not. That could result in nuclear annihilation. So, we’re not doing that. We’re doing the opposite,” and they firmly, with backbone, go ahead and do the thing. And we’re still alive today, so thanks to good leadership backbone.

So, I guess the hard part, Sébastien, is how do we know, “When is that 10%?” How do you know, “You know what? I am, indeed, putting my foot down, and the perspectives I’m getting are incomplete or just plain wrong. And so, we’re going my way this time”?

Sébastien Page
Well, let me give you two cases. One is you, as the leader, have information because you’re connected to the board of directors or the clients. You might have information that you can’t share for one reason or the other.

But there’s an information asymmetry and you know what the right decision is, or maybe you have a unique talent, and only you. But be careful with that because that can turn into arrogance. But you have an edge in making the decision. Like, in your example. You’re going to be disagreeable.

The other part of it, number two, is that the job of the leader, often, is to resolve conflicts. And you’ll have people come at you with recommendations that disagree. So, one person wants the organization to go left, the other person wants the organization to go right, “Leader, what are we going to do?” It can be absolutely exhausting and counterproductive to just try to create some kind of consensus or keep everybody happy. If the organization needs to move fast, you have to use your 10% right there.

So, you use your 10% when there’s an information asymmetry or really convince you have the right decision and others don’t, and then you use it when, and maybe a bit more often, when you need to help resolve disagreements. Because if you don’t, over time, it builds, and it builds, and it builds, and it becomes your full time just dealing with the disagreements because they fester, they just keep going.

Pete Mockaitis
Understood. So, by taking a stand and resolving it, we sort of nip it in the bud.

Sébastien Page
Yes. And remember also, I talk about goal-induced blindness in the book. And with goal-induced blindness, people lose sight of what’s not related to their goals. They just focus narrowly on the goal, and they might sacrifice their health, their family, or their sense of ethics. So, they’re, famously, companies, business leaders, or sports leaders and athletes, that cheat because they have goal-induced blindness.

And so, when you as a leader, you really have to put your foot down, and say, “Okay, you need to go home and rest. This is perhaps a disagreeable way. I know you want to stay here and keep going,” or, “This is an ethical grey area and we don’t go nowhere near that. And, therefore, I’m putting my foot down.”

So, exercising leadership is a lot about inspiring people, is a lot about building consensus, is a lot about being agreeable, but 10% of the time, and that’s my own rule, 10% of the time it’s not, and that’s a crucial part of the job.

Pete Mockaitis
Goal-induced blindness is a fun turn of a phrase. And I’m curious if there are any early-warning signals you look for to see, “Uh-oh, it looks like we are starting to tip-toe into blind territory.”

Sébastien Page
You’re going to start seeing it through people getting exhausted, through morale, through customer feedback, but let’s just define goal-induced blindness clearly. It’s well-researched in psychology, and let me give you an example, Pete.

I was in front of about a thousand students, giving a talk, about two months ago. And I asked the students the following question. I’m going to ask you, too, although I think I know what you’re going to answer. Imagine I give you a bowl of a hundred gummy bears. Four of them are poisoned and they’re going to kill you. So, you have a 4% chance of dying.

And my challenge to you, Pete, is would you eat one gummy bear for $100,000?

Pete Mockaitis
Well, I’d have to run all the numbers but I’m guessing no because it would take vast sums for me to think it’s worth trading my life, and our numbers aren’t good enough here, Sébastien.

Sébastien Page
So, look, I offered the students, hypothetically, a million. That was my opening. And I saw 15-20% of the room raised their hands. And in surveys, when you ask Millennials, for example, there are good surveys on them, 81% of them say that their life goal is to become rich, which, by the way, is not a bad goal. Go for it. Like, measurable goals, traditional goals are motivating, go for it.

But the caveat about goal-induced blindness is that, I mean, what? Eating one of those gummies is complete goal-induced blindness. Like, no amount of money is worth doing this. And here’s why I used four gummies that are poisoned out of a hundred.

The literature in psychology refers to Mt. Everest deaths. If you want to summit Everest, you have a 4% chance of dying in the process. And when you read about psychology and goal-induced blindness, there are lots of examples of people who die on Everest because they have the summit in their sight, and they lose sight of everything else, the risk they’re taking.

So, at the end of one of my principles, I go, “If you’re going to take any advice from this entire book, take the following. If ever you feel like climbing Everest because it’s there or some other reason, my advice to you is ‘Don’t.’”

Pete Mockaitis
Yeah. Well, it’s funny because Everest, we think about money, I suppose my frame of reference for even entertaining the gummy bears is that if I think about my life as a gift or contribution to family, nonprofit, others, like, “What is the impact I would like to give? What’s the impact I would like to create by putting my life in service of folks? And then what might be the comparable impact of a vast sum of funds going to, you know, starving or whatever, folks in need?”

So, I guess that’s how I’m thinking about it. Because we might say, “Would you eat a gummy bear if it meant you’d save many lives in the neighboring room?” And so, I guess that’s how I’m thinking about it. Whereas, Everest, yeah, I mean, one, I’m not that into mountain climbing, even though it’s kind of fun.

You’re right, I think that’s excellent to think about goal-induced blindness, is you just want it really bad, and you’re excited about it, and to heck with the risks.

Sébastien Page
Look, you found the perfect counterargument to what I was saying, which is you might have altruistic goals that you are behaving in a way that looks like goal-induced blindness but it’s a completely different framework, it’s to do something good. And there, we get philosophical. And there’s the theory of utility, and “How do you achieve the greater good for the greater number of people?”

Psychology is not much about philosophy. My son is 17, happens to be really interested in philosophy, so we talk about these things. But, Pete, you gave a really good counterargument there. My general recommendation is to pursue goals, go for it. Like, measurable goals work. They work. They motivate. We take people to the moon. We want to go to the moon. That’s the goal. And it works. And it’s okay to want to make money.

And I think, even better, if you want to make money for altruistic ends because, in that case, also research in psychology, in positive psychology, shows that that is much more likely to make you happy, Pete, to help others than making more money per se. And there’s a lot of research about “Does happiness increase with money?”

If you’re in poverty, it definitely does, but then it does not much after a certain level. That’s also well-published research. But the problem with goal-induced blindness is that it happens. So, I’m arguing for having goals, for being aggressive in pursuing them, but for being mindful of “Are you still taking care of yourself? Like, are you healthy? Are you sleeping? Are you eating okay? Are you exercising? And don’t cheat, ever. It’s not worth it. Yeah, you’re playing a long-term game.”

And recognize when you’re slipping into goal-induced blindness. That’s a risk for high performers, not for low performers.

Pete Mockaitis
Yeah, it’s good to note that, sometimes, as you pursue a goal, we realize the costs are much greater than originally anticipated. And it may be wise to pause, and say, “Hmm, new information has come to light. Perhaps this goal is no longer worth pursuing,” although that is a bummer, and make sure you don’t let your ego get into it, like, “I’m not a quitter.” It’s like, “Okay.”

Well, I think about that with Everest, in terms of folks, they get in that position where they pretty close to the summit, and they realize, “Uh-oh, we’re entering a high-danger situation,” and some folks will wisely turn back even though they were so close to the peak, and those who are like, “Doggone it, I’m so close, I can’t give up. I’m just going to go for it. I’m going for it.”

Sébastien Page
Look, quitting might be the most underrated skill in business. We think of leaders as those that never give up and stick to the goal, but there are plenty of occasions in business when the facts change and the future profits from your project have changed, and you have to quit even though you’ve invested a lot in that project.

Annie Duke has a fantastic book that she titled Quit, and it’s about how quitting is an underrated skill in business. And I refer to her research in The Psychology of Leadership as well. So, I’m glad you bring this up. Pete, the other example I like to use when talking about goals is my friend, Phil. So, that’s the story of my friend, Phil. Phil made a billion dollars.

Pete Mockaitis
Shout out, Phil.

Sébastien Page
Yeah, with his cryptocurrency company, and he decided to give everything away to charity. And the next morning, he was eating his cereal in his kitchen, and an angel appeared to him. So, this is usually where I disclose that it’s not a true story, but it’s illustrative.

Pete Mockaitis
“What an interesting life Phil has had. He earned a billion dollars. Sees angels.”

Sébastien Page
You might’ve been wondering where this interview was going.

Pete Mockaitis
Oh, I bet, I’m an angel, Sébastien, so, okay, fiction with you.

Sébastien Page
It’s a made-up story but I use it to frame goals. So, the angel said, “Oh, you’re such a good person. I’m going to give you one of the following three gifts. I can give you infinite power, I can give you infinite wealth, or I can give you infinite wisdom.”

So, I don’t know, let’s encourage our audience to think about which one they would choose. Pete, which one would you choose – power, wealth, or wisdom?

Pete Mockaitis
Well, I’m tempted to say, to paint how we define the terms, infinite wisdom may lead you to, if you so desire, infinite wealth and power in addition. So, it’s like a three-for-one deal with the wisdom.

Sébastien Page
Or it may lead you to not desire those things.

Pete Mockaitis
Oh, yeah, yeah.

Sébastien Page
Who knows? But that was the interesting part about that story, is that Phil chose wisdom. And so, for the first time in human history, someone had infinite wisdom. There was a giant press conference, cameras in his face, lightbulbs flashing. What would the person with infinite wisdom say? We’ve never heard from anyone with infinite wisdom.

And the story goes, Phil said, “I should’ve taken the money.” And this is the frame that I use to talk about goals and long-term goals, and how we think about, “Which goals will make us happy?” And this is where positive psychology comes in.

And Andre Agassi, for example, had the clear goal of being one of the best, or the best tennis player. He was miserable his entire career. His autobiography is one of the best books I’ve ever read, Open by Andre Agassi. He was absolutely miserable. He hated playing tennis. And when he left tennis, I think he became much happier.

So, we set these goals and we don’t take the time to think about “What long-term goal will truly make me happy?” So, positive psychology says, when they followed people for their entire lifetime over 80 years, eight decades, this is a study out of Harvard, and they go, “What makes people thrive over their lifetime? What makes them happy? Let’s ask them, on a regular basis, how they’re doing.” A bunch of questions, “How are you doing? How are you feeling? How’s your life going?”

And then there’s generations of researchers, as you can imagine. There’s no study like this. It’s fascinating. Eighty years running, it’s still running. Robert Waldinger out of Harvard, he’s fantastic, and he’s still running that study.

But what they found was people, during their lifetime, who climbed the social ladder, who were healthy, who made money, were not necessarily statistically happier than those who lost their job, who got sick, who went to prison.

It’s just so fascinating that all these traditional goals did not make people happy. And there was one dimension, though, that showed to be very powerful in people’s ability to thrive in the long run and feel happy with their lives.

I don’t know if you’d talked about it in your podcast with Robert, but it is those that had the most positive relationships in their lives self-reported the higher levels of happiness over their lifetime. So, relationships are important.

Now, we’re getting into notions of happiness and positive psychology, and here I am, a business guy, talking about these very abstract concepts. What does it mean in business? It means a ton. If you have a bad day at work, it’s probably because of a relationship issue. I would say, nine out of ten times, you’d come home and you just had a bad day at work, it’s probably relationship-related.

If you want to run a high-performing organization, a high-performing soccer team, a high-performing orchestra, a large proportion of the success of the team is going to be the quality of their relationships. And it’s not about being nice and feeling good every time, but it’s trust, it is mutual respect, it’s how you give feedback to each other. Those things are absolutely necessary for strong leadership and strong team performance.

So, we go from this theoretical, positive, nice-sounding positive psychology stuff to really practical business practices in terms of how you give feedback, how you receive feedback, how you talk about culture, why culture matters, how people interact within a team, why trust is so important.

And I say set goals that are longer term, that will generate organizational happiness, set goals for yourself that are positive in nature, and here’s how you go about executing against those goals.

Pete Mockaitis
All right. Well, we talked about agreeableness a little bit. I also want to talk about neuroticism. You’ve got a bit about learning to love to worry. Tell us why and how do we do that?

Sébastien Page
We talked about why I wrote this book, initially, why I got interested, particularly in sports psychology. I felt stressed. And I was beating myself, well, for feeling stressed, I thought, “I’ve been doing this for 25 years. I’ve had more stressful jobs. Why do I feel stressed at work?” And there, sports psychology is incredibly helpful because you learn to embrace a certain amount of stress.

I explain in The Psychology of Leadership that optimal performance does not occur at a stress level of zero. In other words, stress can increase performance up to a point of optimal performance, after which, performance decreases, mental health gets impacted, you choke, it impacts your physical health as well.

But this idea of going through life trying to operate at zero stress, first of all, is absolutely impossible. And the top athletes, I guarantee you, speaking to a sports psychologist who trains them mentally, they get absolutely stressed. Now, sports psychologists like to reframe stress as activation or arousal. In the literature, there are different ways to define this.

I’m using the term stress loosely here. But this idea that there’s a curve, that stress to a certain amount, with activation, will improve, not decrease, your performance is super fascinating. And, by the way, those curves, they’ve been studied for almost a hundred years, and they are different for different people. So, your stress curve might be different from my stress curves, and they’re also different for different tasks.

For some tasks, you’ll perform really well when you’re really stressed, when you have the adrenaline pumping. If you’re going to run a 5K, you’re probably going to get your best time with a very high level of activation and some adrenaline coursing and some, yes, some stress before the race. You’re going to perform better.

If you’re going to do archery or something complex or solve math problems, you’re going to need some activation but your optimal performance is going to be at a lower-stress level.

Pete Mockaitis
Yeah, that makes sense. As I think about when I’m really fired up, my hands are kind of shaky. So, precision archery isn’t the best. Well, you got me thinking about biathlon athletes which is the fun-nest sport. The funniest idea for a sport, “Let’s go cross-country skiing, and then pause and shoot, and then do it again and again.” And so, there you have it, they’re playing both games at the same time.

Sébastien Page
I love that example because, to ski, I mean, the technique is pretty straightforward. They got to be pretty activated. And then they need to bring it down really quick for the shooting. So, it combines two stress curves, and the ability to toggle between the two is part of that sport. That’s a great example, Pete.

Pete Mockaitis
I want to hear your piece about thinking about death.

Sébastien Page
So, does that sound positive or negative to you if I just say that?

Pete Mockaitis
Well, I mean, there’s some ancient stoic philosophy about the benefits of remembering, thinking about your death. So, yeah, on the surface, it feels a little spooky and unpleasant, yet there could be rich goodness under the surface.

Sébastien Page
Look, Stephen Covey has one of the best-selling self-improvement books of all time, The 7 Habits of Highly Successful People. One of the habits is “Begin with the end in mind.” And he does talk about thinking about what you want to reflect on at the end of your life.

And then Covey argues once you figure that out, it guides your values, and you bring that back to today and it’ll help you make better decisions that are more aligned with your long-term goals and long-term values. So, I love that.

In fact, one of the early titles of the book, instead of The Psychology of Leadership, was “The End in Mind.” I actually wanted to give a nod to Covey.

But so, you’d think about death, it helps you think about positive psychology. There’s a model in positive psychology that spells P-E-R-M-A, PERMA. It was developed by Marty Seligman, father of Positive Psychology. I hate acronyms because we use way too many of them in business, but I love that one. So, P stands for positive emotion, and then ERMA, E stands for engagement, R for relationships, quality relationships, M for meaning, and A for long-term accomplishment.

When you think about your death or when you think about what you want on your tombstone, what you’re going to reflect on has a lot more to do with ERMA – engagement, relationships, meaning, and long-term accomplishments – than what day-to-day you and I and everybody in our audience, we’re all seeking, which is basic positive emotions, a good glass of wine, a laugh, a like on social media. We’re all addicted to the positive emotions.

But if you put this in the context of thinking very long term, think about death, stoicism, the end in mind, however you want to frame that thinking, you introduce notions of positive psychology that are incredibly powerful. We don’t really talk about this in business, but there are lots of ways to think about applications of this in business.

For example, engagement. More than half of employees in surveys in our country are not engaged at work. So, how do you use research in psychology to improve engagement? And you introduce the notion of flow, how you set the goals, how you set the milestones to put people in flow, and so on. Meaning is incredibly important in business, and some are underrated sometimes.

So, I could go on but this whole idea of starting from the end point is a big part of The Psychology of Leadership, of goal-setting, and of executing against goals.

Pete Mockaitis
All right. Well, Sébastien, tell me, anything else you want to make sure to mention before we hear about your favorite things?

Sébastien Page
I would say, first of all, thank you for having me on your podcast. You know, I mentioned, in my day job as a money manager, I have to go and talk about financial markets in the space of two to ten minutes, and it is high pressure and it’s live national TV. I’m super happy that you got me on here, to have more of a conversation. It was a lot of fun. I hope our audience liked it.

Pete Mockaitis
Yeah, okay. Well, now let’s hear about a favorite quote.

Sébastien Page
Okay. Marcus Aurelius, “You have power over your mind, not outside events. Realize this and you will find strength.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Sébastien Page
There’s some research that shows that social comparison is a more powerful motivator than positive encouragement.

So, here you go, Pete. If someone else has a podcast that you feel you’re competing with, and they’re getting more views, better ratings, it should be, theoretically, based on that research, more motivating to you than if I just called you, and say, “Hey, Pete, you’re doing a great job. Keep going.”

And so, it’s counterintuitive. We look down on social comparison but it’s actually very powerful. And if you can gamify it and enjoy competition, it could be a super powerful tool.

Pete Mockaitis
All right. And a favorite book?

Sébastien Page
I got to go with David Goggins, either of his books, Can’t Hurt Me or the follow-up. And I read so many books but there’s no author like David Goggins that is going to motivate you to do something about your physical health and exercise.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Sébastien Page
Favorite tool in my day-to-day life, very underrated, I feel, is a calorie counter. I think it’s really hard to eat a decent diet. I don’t think we should all, like, try to be perfect. But counting your calories is pretty much, at least in my life, the only way that I could get a decent diet going, is to actually look at it and count it. So, those are, like, really helpful.

Pete Mockaitis
And a favorite habit?

Sébastien Page
This is going to sound unusual, I suppose. It’s important to me to have a streak for exercise, and I’ve basically exercised every day for more than 12 years, for at least 30 minutes. Sometimes, when I’m tired, I just go on a slow jog.

Pete Mockaitis
Okay. And is there a key Sébastien-original soundbite that you’re known for, or people quote back to you often?

Sébastien Page
The most critical lesson in leadership that I’ve learned over the last few years, and I’ve been a leader for 25 years, is summarized in four words, “Talk less. Listen more.” We think leaders have to be outstanding communicators, and that is part of the job, but listening is what is going to really push your leadership skills upwards.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Sébastien Page
PsychologyofLeadership.net or LinkedIn.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for someone looking to be awesome at their job?

Sébastien Page
Set big goals.

Pete Mockaitis
All right. Sébastien, thank you. This is fun.

Sébastien Page
Thank you. Likewise.

1055: The One-Minute Trick to Defeating Procrastination with Dave Crenshaw

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Dave Crenshaw discusses how to find the energy to tackle your goals–when you really don’t feel like it.

You’ll Learn

  1. How to overcome procrastination in one minute
  2. The five costs of multitasking
  3. Why to pick a terrible stopping point 

About Dave

Dave Crenshaw develops productive leaders in Fortune 500 companies, universities, and organizations of every size. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of millions around the world.

Resources Mentioned

Thank you, Sponsors!

Dave Crenshaw Interview Transcript

Pete Mockaitis
Dave, welcome back!

Dave Crenshaw
Pete, it’s great to be here. I always enjoy talking with you. We always have a good time.

Pete Mockaitis
Oh, maybe too good of a time. You’ve introduced me to “Slay the Spire,” which has cost me hours of fun.

Dave Crenshaw
It didn’t cost you. You gained all that, right?

Pete Mockaitis
It cost me. There was gain and cost. And my son, Johnny, likes it now too. So that’s cool. Thank you for that.

Dave Crenshaw
Oh, that’s fantastic.

Pete Mockaitis
Well, we’re talking about procrastination and taking action despite, you know, internal emotional resistance and reluctance. And as a backdrop for this, I’d love it if you could kick us off with, you have a deeply vulnerable and powerful annual practice. And I bumped into a seven-minute video from you on LinkedIn. I wasn’t expecting, but was like, “Wow, this is this is powerful stuff.”

And the comments, likewise, were resonating and finding actionable wisdom for some of their own difficulties, but in terms of mental health or taking care of business when they don’t feel like it. So, could you share a little bit of that context?

Dave Crenshaw
So I’ve dealt with a variety of mental health challenges throughout my life. And a big element of that has been depression. And the way that I heard someone describe it is– and part of what I’ve dealt with, in conjunction with that, is pretty recurrent suicidal thoughts. But, in particular, one year, it was just bad. My body chemistry was completely compromised. And so, I had to work with a psychologist, to work with a psychiatrist, get medical help to solve the issue. And as I was coming out of that, Pete, there was a moment where I had one foot in and one foot out. Meaning I saw what I was like and I saw where I was going and the things were getting better.

And in that moment, I realized I had an opportunity to help people because I was in both worlds and I could see what it was like to not deal with that, but also the pathway that I was taking to get out. And so, I recorded one video, and then later on condensed it, and started to share the strategy that I used to get out of that with the goal that this is going to help someone.

Pete Mockaitis
That is beautiful, powerful. Thank you for sharing that. And, yes, I, too, have dealt with suicidal thoughts from time to time, and it is tough and unpleasant.

Dave Crenshaw
I’m sorry that you had to go through that.

Pete Mockaitis
Oh, thank you.

Dave Crenshaw
It’s a terrible feeling. 

Pete Mockaitis
That’s right. And I think, like, this provides maybe perhaps the most intense or dramatically possible backdrop for thinking about procrastination or emotional reluctance, resistance to doing stuff. Because I’ve had, you know, more often than suicidal thoughts, like sort of just like a malaise in terms of, “Oh, I don’t feel like it and these things seem so hard.” And it’s like I’m thinking and moving slower.

And yet, even when th is happens, I have found it is possible, and often not fun, but sometimes surprisingly fun, to go ahead and take care of some business.

And you have a transformational tactic that you’ve shared, and folks are really vibed with. Can you tell us about it?

Dave Crenshaw
Yeah, and I’ll give a little bit of a context for this. As a time management guy, because that’s what I do, one day, I was coaching a client, this is where this thought came from. And he was talking about vacations, and about how he would take a vacation and he’d rush to get everything ready. At the end of the vacation, and then he would have to catch up and do all this other stuff at the other side of it.

And he said the phrase, “If it weren’t for the last minute, I wouldn’t get anything done.” And that is a very common thing for people who experience ADHD and a variety of different psychological challenges. And I think it’s just human as well. And I thought about that and I thought, “What if it was the other way around? What if it was, ‘If it weren’t for the first minute, I wouldn’t get anything done’?”

And that was something that I immediately made a part of my time management training. And the idea is simply this. When we look at a project, we look at a task, we feel overwhelmed, we say, “This is going to be difficult for me to do.” I was coaching someone who was in sales, and this was back in the day, I’m dating myself. He would actually open up the phone book and call people, right?

Pete Mockaitis
“Oh, cold call is not dead, Dave.”

Dave Crenshaw
I’ve got a mentor who still does it.

Pete Mockaitis
Yeah, Blunt’s in my ear right now.

Dave Crenshaw
So, he would say, “It’s really hard for me to start making cold calls.” And I would say, “Well, what’s the first minute? What’s the first action that you need to take?” And he’d say, “Well, I need to identify who I’m going to call.” I said, “No, no, no. You’re thinking five, 10 minutes in. What’s the first minute? What’s the first action?”

And he said, “I just need to open up the phone book.” And I said, “Okay. In your calendar, schedule that. Block out how much time you think you’re going to have to take, whether that’s an hour or two hours or whatever. Block it out. But in your calendar, write the phrase, ‘Open up the phone book.’” And the moment he did that, he was like, “Oh, I can do that. That’s easy.” And then he immediately was able to flow right into starting to make the calls.

And so, a big part of my training, and my processing, in my course, “Time Management Fundamentals” and elsewhere, I tell people to schedule the first action, the first minute of activity. And that’s a way to just jump over all that emotional baggage that we have and just trick yourself into starting to be productive.

Pete Mockaitis
I like that a lot. So, literally, on the calendar, we see, “Open up the phone book,” or whatever it is. Or, “Sit at desk,” in terms of, like, the first minute, the first action. And I think that’s great, even if you have not scheduled it or you’re in the midst of a thing, and it’s like, “Oh, I should do this task, but, oh, I don’t want to. It’s so complicated. There are all these different stakeholders, and then I don’t want to step on any toes, that I’m probably going to offend someone. And who needs to be included?”

So, you got all the stuff that pops up showing why this is difficult or unpleasant. And then I think it really helps, for me, if I think about the first minute, or like the tiniest step, it’s, I’m like coaxing myself like a child.

It’s like, “Okay, Pete, you know what? We don’t have to finish all those things. No, no, no. All we’re doing, we’re going to read that email. We’re just going to read every word of that email. And then we’ll just pause there. That’s all that’s happening.” And then if that feels too hard, it’s like, “I’m going to open that email. We’re just going to open it,” and then it’ll be on the screen, and then you can do what you want from there.”

And so, I am like coaxing and coaching myself into the tiniest step. If one minute’s too hard, maybe the first four seconds.

Dave Crenshaw
And there’s an interesting thing about emotion. Procrastination is driven largely by the emotion that we feel. Let’s say that there’s a big goal that you want to accomplish. Let’s run through the different time periods and the emotion that you feel, the emotion you feel about it.

So, let’s say that I’m going to create this goal that I’m going to get promoted. When I think about the goal, what’s the emotion that I feel? I feel good. It feels great. When I start doing the work, what’s the emotion that I feel? Usually, I feel pretty good once I’m in the motion of doing it. And then when I accomplish the goal, how do I feel? I feel really good when I did that.

So, emotion is good when you think about it. Emotion is good when you do it. Emotion is good when you complete it. Where is emotion not good? Where does the emotion feel the worst? Just before we start the work, right? So, we have to trick our brain to jump over that emotion, to just ignore it and start the process.

And that’s what the first minute does. It just helps us remove emotion from the equation so the brain can’t bog us down. And then once we start working, we start feeling good again.

Pete Mockaitis
Boy, Dave, I’m seeing in my mind’s eye sort of a graph or infographic or picture. Maybe you’ve made one and I’ve seen it in one of your books or courses, I’m not sure.

Dave Crenshaw
I haven’t, but I should. That sounds good. I’ll make a note of that.

Pete Mockaitis
On the X axis, it’s like we’ve got time, and the Y axis we’ve got feel good. And then we can sort of see, like, at the start, or stop watching Netflix and begin doing the thing is our lowest, most unpleasant time. But then there are several maybe milestones of feel good in terms of, it’s like, “Okay, I’m in the groove,” “Okay, I’m making some progress,” “Okay, I’ve got an insight,” or, “Okay, I’m looking back and feeling kind of proud about what I’ve accomplished over this period of time.”

So, it’s like there are numerous phases or eras over the course of this thing. And yet, our brains can vary adeptly, zero in on a short sliver of a minute or two or three that is most unpleasant. And that’s kind of a distortion in and of itself. That is not an accurate representation of the overall emotional pleasant or unpleasantness of the whole arc of the thing.

Dave Crenshaw
And let’s tie just a little bit of science into this. Our brains are hardwired to resist change. That’s an evolutionary advantage. That’s a good thing because it allows us to take things that normally would take a lot of work and make them easy. For example, brushing your teeth. I don’t have to think, anymore, about how I’m going to brush my teeth, and that’s because the brain has created a pattern that says, “This is how it’s done.”

And so, because my brain doesn’t like change, it also makes it easy to continually do the things that it should do. The problem is whenever we try to do something new, our brains go, “What are you doing? You’re messing up the system. I didn’t exercise at 6:00 a.m. in the past. Why are you making me do it now?”

And so, that first minute of activity can play an element in forming new positive habits.

Pete Mockaitis
I dig it. So, by thoughtfully, conscientiously designing, selecting, choosing what we’re doing with that first minute is very powerful in terms of trajectory. It sends us down and the habits and patterns and grooves that get formed.

Dave Crenshaw
Yeah. And we can trick ourselves into creating new habits, new patterns, just by doing that first minute over and over. And you do that repeatedly for a month, and pretty soon what used to be something your brain resists is now something that your brain embraces and just pushes the momentum to it.

So, you can use that that gift both directions. You can use it to prevent yourself from doing what should be done or you can use it to create a new habit, and then your brain locks in and it becomes easier in the future.

Pete Mockaitis
That is really solid. And thinking, linking it back to the suicidal thoughts, I deliberately chose a replacement in terms of, if I was feeling super tired, stressed, overwhelmed, just, “Aargh,” I might have the thought like, “Ugh, I want to die.” And so, it was like, I’ve said, “Well, no, no, no. More accurately, what I want is rest.”

So, that’s the new thought. The “I want to die” thought, I am choosing to replace with, “I want rest.” And it is more true and accurate. And it creates a much better internal vibe for me, you know? It’s like, “Okay, well, let’s make a plan to figure out how to get some rest in the near future.”

Dave Crenshaw
It’s interesting. I hadn’t planned on bringing this up, Pete, but I think there’s another principle that I teach that relates here. I have a book called “The Power of Having Fun.”

And there’s a principle that I teach in that called head-heart-mouth. And head-heart-mouth is designed to program your brain. Because a lot of people now, if you say, “What do you like to do for fun?” and, first, they’re going to have a hard time with it, but maybe they do something that’s a break, that’s relaxing, but they don’t feel it. They don’t take it in. And, boy, I can relate to that as dealing with depression, right? I’m doing something that’s supposed to be fun and I’m feeling miserable.

So, head-heart- mouth says, “Do something and then…” head, “…think intellectually, ‘This is a good thing.’” “It was good for me to do that work.” Intellectually, I say in my head. You don’t have to feel it, right? You just say it.

Heart means, “Why was this good?” You ask an emotional question, “Why should I feel good about this? Why would this feel like a good thing?” Well, it’s good to make progress. It’s good to move forward. And I feel like I’m a productive person or I feel like I am adding value to the world. There a lot of reasons why.

Mouth is expressing it in some way. So, you might say, “Hey, I did some work today, it was really hard and I did it anyway.” Or, you might write down in a journal, “I did this thing and it was rewarding to do that.” So, you just get it out of your head. And the more you practice head-heart-mouth with the things that are difficult, the more you start to retrain your brain to feel the positive emotions that are occurring. And then you start to recognize them.

So, whether it’s doing work, you start to feel that work is more rewarding. If it’s having fun, you start to feel that “Slay the Spire” is more gratifying and it’s giving you positive impacts in your life. Whatever it is, spending time with family, you can use that head-heart-mouth to reinforce the power of that first action that you took in the first minute.

Pete Mockaitis
That’s lovely. And this reminds me of the practice of savoring, which is so powerful and yet so easy to not do. So, the head-heart-mouth approach, I like it just makes it explicit in terms of “What are we doing here?” with regard to the savoring as opposed to, “I guess this is cool.”

Dave Crenshaw
It systemizes it.

Pete Mockaitis
Yeah, it’s so easy to just skate right past it, and yet when you systematically have these three pre-planned moves, it just locks it in.

Dave Crenshaw
It’s easy to skate over these things when we are constantly doing multiple things at the same time, when we are media multitasking, when we are not paying attention to the people around us, we start to just create this surface-level skimming of every experience in our life, and I’ve tried to make an effort to not media-multitask anymore, where I’m using my phone and I’m watching a show at the same time.

And I’ve been like, “Okay, I’m not going to do this.” And it’s interesting, like, all of a sudden, these shows that I was watching to take a break started to become more rewarding. And I started to feel happier just simply by not playing “Gems of War” while I’m watching “Severance.”

Pete Mockaitis
Oh, you know, it’s so funny, Dave, when you said “Severance,” because I love this show so much. I was, like, “Sacrilege! Media-multitasking during ‘Severance.’” Part of me is like, I guess my philosophy or current practice is, “I mean, if the show is, you know, whatever, you know, some 10-year-old sitcom that just has some laughs here and there, you know, no big deal. But if it’s a work of high art, oh, it must be savored.” And you’re saying, “No, don’t media-multitask on anything.”

Dave Crenshaw
Yet, that’s not just about shows, it’s about everything that’s happening around us, the people around us. Even the work that we’re doing, the meetings that we attend, everything starts to become just a little more meaningful and we start to feel more connected when we choose not to multitask.

Where we’re trying to do two attention-requiring tasks at the same time, things take longer, we make more mistakes, we increase our stress, and we damage relationships.

And, you know, I’ve always talked about in terms of those four things, but having this conversation, Pete, I think there’s a fifth cost. And the fifth cost is the impact on our mental health. We damage our mental health and we train our brains to skim through life.

Pete Mockaitis
Yeah. Okay. Well, so let’s zoom right back into the moment of, “All right. I got to do a thing and I don’t want to.” Any other pro tips for us in that moment?

Dave Crenshaw
I think the other thing that you want to consider, we’ve talked about the negative emotions that stop us from doing things, but there’s also a positive emotion or a positive mindset that keeps us from doing it, and that’s imagination. So, a lot of people who listen to your show, Pete, they’re highly intelligent, they’re imaginative, they’ve learned how to set goals probably for many of the guests that you have.

And so, we set these goals, we create these resolutions, right, every year, and we say, “I’m going to do it.” And again, the emotion is fantastic because we see this big picture of how my life’s going to get better. The problem is, along with that imagination, we’re also seeing all of the work that needs to be done to get that.

So, I think what I would weave into this is what I teach about goal-setting and achievement, which is just keep splitting the thing in half until it gets as small as possible. So, if I say, you know, I could use any example, let’s say, “I’m going to write a book in a year.” So, then the question is, “Where do I need to be six months from now? Well, six months, I should probably complete my first draft.”

“Where do I need to be three months from now? Well, maybe I should have completed the first chapter. Where do I need to be one and a half months from now? Well, maybe I have a table of contents,” and I just keep splitting it down and down and down and down, until I’m down to “What do I need to do today? What do I need to do in this next minute, in this next second?”

And we take these big goals that we want to accomplish and we break it down into just turning on the computer and looking at the first page.

Pete Mockaitis
Absolutely. That’s super. And so, then when you’re feeling the overwhelm, that’s a great thought, “Well, how could I cut that in half?” And until it’s halved enough times that it’s easy.

Dave Crenshaw
Eventually, you’re going to get to a place where it’s just so darn easy, that’s “Why won’t you do it?”

Pete Mockaitis
Certainly.

Dave Crenshaw
And we can do it for the next day, “What do I need to do tomorrow? What do I need to do by the end of the week? And then what’s the one minute that’s going to move me closer to that thing this week?” You know, it’s interesting, this is kind of related to the concept. I did a podcast, I’ve wrapped it up now, and I also have a course on LinkedIn Learning called “Success Stories with Dave Crenshaw.” And I interviewed a really, really interesting character.

Are you familiar with the name Ed Greenwood?

Pete Mockaitis
I think so.

Dave Crenshaw
Many people aren’t but they probably have seen his work. Ed is the creator of “The Forgotten Realms” for “Dungeons and Dragons.”

Pete Mockaitis
Oh, okay.

Dave Crenshaw
So, all of the characters that you see, the world that you see, all of that was created by Ed. And he was talking about his writing process. And I know that most people here aren’t writers, but you can apply this principle to what you do. He said that he would not finish at the end of a chapter. He would finish with, like, the first paragraph of the next chapter.

So, what happened was, when he would sit down to write the next day, he already had some words on the pages. And I think that’s a great thing to do is sometimes we look for those natural break points, which we should, but then at the end of it say, “What do we need to do to just push this 1% further, just a little bit more so that tomorrow when I pick it up, I can look at it and go, ‘Oh, this is exactly, I know where I’m supposed to be’?”

I thought that was a great principle that I had never heard before, but I think we can do that in a variety of different ways with our work and the projects that we’re approaching.

Pete Mockaitis
Yeah. And I like that it’s almost like when you have an open loop in your brain, like unfinished business, then there’s a push to want to close it, to get that kind of wrapped up and into a good stopping point. But to intentionally flip that on its head, it’s like, “Let me go to a terrible stopping point because that is an outstanding starting point.”

Dave Crenshaw
Yeah, it’s going to make that first minute a lot easier. It’s just sort of an extra little tool in the belt to make that simpler the next time you come.

Pete Mockaitis
Yeah. And you can apply that to all sorts of things in terms of if there’s a project, I am going to open up all of the windows associated with doing that task. And so, that’s just there waiting for me when I return to the office the next day. Or, I would lay out all of the physical items necessary to complete a thing. And then, if like the phone book is open, and a sticky note with an arrow is affixed to the name, or the CRM, as the case may be in 2025.

Dave Crenshaw
Yeah. And the other thing that’s really interesting, too, is I’ve started using AI that way.

Pete Mockaitis
Go on.

Dave Crenshaw
So, maybe I have to work on a project and I’ve got all of these random thoughts in my head. What I can do is just dump them into ChatGPT. That’s what I use, and we have like a team thing. And the great thing about that is when you own a corporate plan, it protects it, right, that keeps it from going out there. So, we can put everything in there.

And I’ll have all these ideas, these random ideas, and they’re just not quite cohesive. And I just dump it in, and I say, “Can you put this into a logical order,” right? I’m not asking it to do the work for me. I’m asking it to order my thoughts for me and give me a starting point. And then I see the order and I go, “That is exactly what I was trying to do with all that chaos that was in my head.”

And now I can take that outline, or whatever it is, and I can start to order. It can’t replace my creativity, but, boy, it can make it really, really easy to give me that starting point so that I can get to work.

Pete Mockaitis
That’s cool. And we’ve had Jeremy Utley on the show talking about AI stuff. And I think that what you’re doing is dead on in terms of thinking about it as a collaborator that’s a cool way to collaborate there.

Dave Crenshaw

And it’s a cool way to beat procrastination, which is the topic, right?

Pete Mockaitis
Well, now can you share with us a favorite quote, something you find inspiring?

Dave Crenshaw
“Every time you devote time to practice, you haven’t lost. You’re always a winner.” And that is from Bob Ross.

Pete Mockaitis
And a favorite study or experiment or bit of research?

Dave Crenshaw
Well, certainly, lots of work by David Strayer of the University of Utah about multitasking. I cite that a lot in my books, and the importance of focusing on one thing at a time.

Pete Mockaitis
And a favorite book?

Dave Crenshaw
I like “Creativity: A Short and Cheerful Guide” by John Cleese. It’s a great little book that teaches you how to come up with new ideas.

Pete Mockaitis
And a favorite tool?

Dave Crenshaw
Everybody asks me, “Dave, what’s the best app to use?” And the best app to use for productivity is your calendar. I just love the calendar. It’s so simple and it’s probably underused by most people.

Pete Mockaitis
Tell us, what’s something people are not doing with their calendar that they ought to?

Dave Crenshaw
Two things. One, they’re not scheduling all the things that are happening in their life. And so, that’s like spending time on a credit card. You don’t really know if you have the ability to do the things that you’re committing to. So, when you use your calendar for everything, it shows it. But that also has to be accompanied with one that seems contradictory, but it’s important, which is scheduling buffer time. Scheduling lots of time for nothing so that you have room to breathe for all of the interruptions in between.

Pete Mockaitis
Okay. And a favorite habit?

Dave Crenshaw
I used to not do very well with exercise. I started to exercise very simply, just a little bit more each time, which kind of goes back to the thing. I just started shooting baskets, and then I started to shoot jump shot baskets, and then I started to use the treadmill, and I just added a little bit more and more over time, and now it’s pretty consistent. And I’m probably in the best shape of my life and it makes a big impact on everything.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect with folks and you hear quoted back to you often?

Dave Crenshaw
And this could be a quote as well from one of my mentors, David Winford, “Do what you said you would do by the time you said you would do it.” That is the most important rule of success, and most people, if they just did that one thing, they’d be more successful than 90% of the people around them.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, we would you to point them?

Dave Crenshaw
I love connecting with people on LinkedIn, Dave Crenshaw, connect with me there. I put out updates all the time, and that’ll also, I share videos from all of my LinkedIn Learning courses as well.

Pete Mockaitis
And do you have a final challenge or call to action for the listener looking to be awesome at their job?

Dave Crenshaw
Just put into practice what we talked about. Think about something that’s difficult for you to do, something that’s daunting, maybe something that you’ve been putting off, and just say, “What’s that first minute?” and immediately put this into practice. That way you move from just hearing this conversation to making it a part of your life.

Pete Mockaitis
All right. Dave, thank you.

Dave Crenshaw
Thank you, Pete.

1053: How to Create Win-Win Workplaces with Dr. Angela Jackson

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Dr. Angela Jackson reveals how practices that help employees thrive translate into enhanced business results.

You’ll Learn

  1. What’s really driving disengagement at work
  2. How the social contract of work has changed
  3. The best way to get your boss’ support 

About Angela

Dr. Angela Jackson, a Workplace Futurist and ESG expert, is at the forefront of reshaping the future of work. As a lecturer at Harvard University on leadership and organizational change and as the founder of Future Forward Strategies, a labor market intelligence and strategy firm, she collaborates with Fortune 500 companies, growth-stage startups, and policymakers, offering valuable research and insights into the ever-evolving landscape of work.

As a subject matter expert in the future of work and learning, Dr. Jackson is widely published in leading journals, including Fast Company, Fortune, Forbes, Newsweek, Harvard Business Review, and Stanford Social Innovation Review, and has spoken at numerous conferences, including the Economist, Wall Street Journal, and TED conferences. Her forthcoming book, The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success, releases on March 11, 2025. 

Resources Mentioned

Dr. Angela Jackson Interview Transcript

Pete Mockaitis
Angela, welcome.

Angela Jackson
Hey, Pete, thank you for having me.

Pete Mockaitis
Well, I’m excited to hear your wisdom, talking about “The Win-Win Workplace.” And I’d like for you to kick us off by sharing any particularly surprising, fascinating, counterintuitive discoveries you’ve made about us humans at work during the course of you putting this together.

Angela Jackson
So, the research that I do at Harvard University that really undergirds this book is really around what helps people thrive in the workplace. And just a simple one-liner that came out for me that was really surprising, that won’t be surprising to others, that at its base, people just want to know that they matter.

And that can be realized and seen in many different ways. And what we tried to do in “The Win-Win Workplace” book was to identify nine ways that, when people experience these strategies, these behaviors, that they feel like they matter at work.

Pete Mockaitis
I feel like we could talk for 40-ish minutes about that sentence alone, “We just want to feel like we matter.” So, can you maybe unpack that a little bit in terms of what are some work experiences that just say, “Wow, I feel like I matter a whole lot” versus some work experiences that are like, “Wow, I feel like I absolutely do not matter”?

Angela Jackson
Yeah, and I just want to be clear. A lot of my work, and I’ve looked at over 1700 companies, I’ve never met a CEO or a leadership team who said they don’t care about their employees. But what’s so fascinating is that when you go and ask rank-and-file employees, does the company care about them, you have upwards of 60% saying that they don’t. So, there’s this huge disconnect in between what employers, management teams, leaders, executive leaders think that they’re doing and what’s being actually felt.

And so, when we talk to like actual everyday workers, things that they said mattered to them was that, one, that there’s a recognition from their manager or from the company that they have a life outside of work, and that their life outside of work, their lived realities, really impacts their ability to show up engaged in work.

So, being very specific, if you think about, like, we’re all in this sandwich generation today where we have kids of our own, we have parents who are elderly, and we know the numbers of boomers who are retiring. And so, because of that, what we’re seeing more and more are that workers are asking for flexibility, not because they want to sit at home and twiddle their thumbs. It’s because they’re playing defense at all levels.

You know, how are you there for your parents, how are you there for your kids and showing up. And so, a bit of flexibility in saying to people, “Can I adjust your hours by coming in maybe a little bit late? Is there a one or two days that you can work from home?” To them, to employees, they told me that means that their employer actually sees them as a full human.

Pete Mockaitis
I hear you, yes. What’s intriguing is, with regard to the senior folks, you said they don’t say, “Our people don’t matter.” And yet, it is felt at 60% perhaps that it feels that way, that as though, “We don’t matter,” or, “They don’t care.” And it’s intriguing in terms of just like the mental processes at work. What’s behind that? Is it perhaps that the senior folks are just so fixated on the results and the pressure and bottom line and delivering, delivering, delivering, or what do you think is at the root of this?

Angela Jackson
Yeah, Pete, I think about this a lot and I talk about, in the book, we’ve got these win-win workplaces and we have this other phenomenon that I call zero-sum workplaces. And how I describe a zero-sum workplace are these are very traditional workplaces. They’re the ones that say, “You have to come into the office because I came in the office. And when I came in the office, this is the way I was mentored.”

So, it’s really anchoring what that leadership’s experience was. It doesn’t matter that they’ve been 20 or 30 years out of the rank and file. And so, it’s what we’re asking for is like a re-questioning and a re-imagining of the workplaces for this moment. And so, one is a lot of leaders are tied to nostalgia. They’ll tell you the great ways that they’ve been mentored and invested in and how they rose through the ranks. And so, it’s hard for them to reimagine how mentoring could happen, how development could happen at distance.

I was very fortunate early in my career. I worked for Nokia and we were a global firm, and I led teams that were based in Singapore, I had colleagues that were in the UK. I worked remotely 50% of the time and, because of the distance, because of the time zones, you really had to put trust in your people. And what I found as a manager is that if people weren’t doing their job, it became evident really quickly. But we shouldn’t penalize everyone because there are some people that might take advantage of a policy.

Pete Mockaitis
And what you said there really resonated in terms of, “Well, when I did this, it worked like this. Like, I had to hustle, to stay till midnight, to be abused verbally by higher-ups.” And it reminds me, we had a conversation with Rahaf Harfoush, who used the turn of phrase, performative suffering, which I thought was just perfect in terms of, like, “Whoa, well, we did it, and so look how much we suffered and we experienced the hardship and so, too, you must. And if not, something is going wrong, or it’s unfair, or I was cheated, or there’s something that ain’t right here.”

Angela Jackson
And people today have a different type of social contract with work. I’m Gen X, and I would think about what I was taught to do is you go into work, you put your head down, you get in before your boss, you leave later. And what you get in exchange for that is a good paycheck, right? Hopefully, a good paycheck.

What we’re seeing now when we’re looking at this next generation of workforce, many of them report, 42% said that they would take a pay cut if they could maybe work remotely, if they could have more flexibility. And what we’re seeing with all of the research is that people want purpose in their work. They’re willing to take less. Some of people want to go away from the big cities and want to be closer to home.

What I’m saying is there’s a very different calculation today than it was in previous generations. Gen X, the Boomers, you know, if we were born and raised like I was in Chicago, I was willing to go out to LA and go out to New York. Like, we’re willing to run and go wherever for that next milestone. And what we’re seeing with today’s generation, they’re not doing that.

The second thing is, I think about my grandfather who worked at a Chrysler factory, he was there for 40 years, he was part of a union, I was able to go to college because of that. That’s not the same social contract we have today.

So, you have everyday workers who are watching, mass layoffs, when we see that with government jobs that are typically the safest, people immediately think, “What’s in it for me? What’s in it for me to work at a job that could lay me off and I haven’t seen my kids in seven days because I’ve been traveling, because I’ve been going in late?”

And so, really, today when we think about employers and CEOs, they’re really thinking about, “What’s the value proposition that’s going to resonate most to employees today? That is how we’re going to keep people. That’s how we’re going to attract people.” And they’re actually putting a number on that.

So, by meeting their needs, reimagining their benefits, reimagining how people are trained and placed in their positions, they’re seeing lift on the financial side by implementing these practices. And I just think they’re going to be ever needed when we think about the climate now where no one’s hiring, right? Everyone is trying to do more with their incumbent workforce. Well, it becomes, “How do we keep them and keep them engaged, they’re not quiet-quitting?”

Pete Mockaitis
Oh, wow, there’s so much to dig into here. Let’s talk about the social contract in terms of just really articulating that in terms of the old world versus the new world.

You highlighted that job security is no longer a thing, that’s just kind of not around, and so that changes the calculus. Could you elaborate on your articulation of the social contract between executives and lower-level employees in the olden times versus the now times?

Angela Jackson
So, one, you would have, and I think about my parents, your parents, people would stay at their job 20 or 30 years, right? There was loyalty. There were pensions at the time. There was sharing in the success of the company. It was beneficial for people to stay. They were getting bonuses at that time. They had factories and unions that were looking out and making sure that people had benefits and that they could pay for the latest hospital bill or emergency bill.

And what we’re seeing today is that people still expect those things, when I say people, everyday workers. For example, there was this Edelman Trust Barometer that came out, and it said that when people think about where they should be up-skilled for the future or learn these new future work skills, generative AI, they’re looking to their employer for that.

Typically, in the past, employers did invest in training their people. What we’re seeing now is the shift that people are left on their own. And so, what does that mean when you are thinking that you’re a cog in the wheel, at any time your job could be eliminated? And maybe that’s not because sales are down, maybe sales are great. And we’ve seen that with a lot of the tech companies, but they want their share price to rise. So, they’ll just, again, let people go as a signal to the market that they’re being more efficient.

Those are things we didn’t hear about in the past when we talk about that social contract. You were let go because typically you were underperforming. Someone had, whether you disagreed or disagreed, they had a real rationale. It wasn’t because we’re trying to manipulate the stock market, for example. And also thinking about that social contract, the other thing was the stability that you had raises. And you know, there was more employee ownership. There were more pensions.

Right now, when you negotiate your wage, that’s the best that you’re going to do when you’re going in the door. Most people know that. And so, to get that next raise, right, even if you are awesome at your job, you have to go somewhere else. And what we’re seeing now are companies who are letting their best people go because of small things.

This return to office is becoming a big thing. We have A-players, and there was research by colleagues out of MIT, where companies are losing their A-players because there’s inflexibility. And what I always say to CEOs are, “A-players always have optionality. So, it may not be just in this moment, but they’ll have one foot out the door.”

Pete Mockaitis
So, as you sort of lay out the social contract before versus now, it seems kind of like the employee’s contract is just worse now than it was then, and the “compensation” to keep it fair-ish, is that it’s like, “Well, loyalty is no longer something employees bring to the table.” And it just seems like, “Why would they? That’s normal.” So, is that a fair characterization? If the social contract is worse, what are the employees…are they just kind of out of luck or is there a counterbalance on their side?

Angela Jackson
I absolutely think it’s a counterbalance. There’s a set of employers who are still interested in that contract, and they’re interested in centering what employees want. I’ll give you an example. A couple months ago, Spotify put a billboard in Times Square, and it said in substance, “We let our people work remote because we hire adults.” And some would say, “Okay, that’s cheeky and it’s cute, but why did they do that in Times Square?”

Well, if you look down the street from Times Square, you have JP Morgan Chase that is requiring people to come back in the office. And they know some of those people will leave. And what Spotify is trying to do is say, “We’re different.” And they’re using that to actually attract talent, get A-talent. And they’re seeing a tangible benefit.

When I connected with their CEO, he was saying, “We attribute our flexibility and our policies and our people policies with keeping our teams. We let them work from wherever they want in the world. We want them to pursue their passions. Why? Because we know that if they’re excited in their lives, that they’ll bring that excitement to work, if we can sustain that.”

And so, while it’s broken with certain companies, there are a set of these companies that I write about in that I call win-win workplaces are actually using this as their competitive advantage, this moment and this differentiation.

Pete Mockaitis
Now, so in this new contract, Spotify is bringing some things to the table with regard to flexibility, etc. They will still fire you readily because they’ve had rounds of layoffs and such, but they’re bringing some other goodies, such as the flexibility. And any other key things you’d highlight there?

Angela Jackson
I think it’s flexibility. I think it’s passion. When you talk to their employees, they’re passionate about what they do. And what gets exciting about that piece, is when you’ve got employees who are passionate about the mission, that they feel supported, what you’re building towards is what I call an ownership mindset.

And those are the employees, my research shows, are the stickiest, the most loyal. Like, they feel bought into what the company is doing and they want to go the extra mile. And it’s not just about the paycheck. It’s because that company matches up with their values, the way that they live their life. There’s not that gap, that air in between the two.

Pete Mockaitis
Certainly. It seems like there’s got to be something going on in terms of bought into the mission or purpose, or we’re having fun solving problems, or there are colleagues that were just a blast to be around who inspire and are fun. Are there any other key bits of value on the employee side that are really getting accentuated these days?

Angela Jackson
Yeah, the big one is around agency. And so, we have a number of companies, the most famous one is we think about Google and their 20% time off to pursue an interest or an innovation. We’re seeing more and more companies actually give their people time to tinker. And by that, I mean some of them are doing it in different ways.

They may bring a problem of practice to an ERG group or a group of employees, and say, “If you can come up with the ideas, all ideas are welcome.” And giving people funding and budget to actually work on some of these ideas. Coca-Cola bottlers, in North Carolina, is doing something very similar. They had a challenge around frontline workers and how we retain them. And so, they challenged a group of rank-and-file employees to come together and solve that problem.

And that was an acknowledgment that these people are closest to the problem. So, of course, they might have some loose solutions to solve it. And so, it’s innovations like that where people are bringing rank and file into the thinking of the company, into the challenges, and also giving them the agency to begin solving some of these problems.

Pete Mockaitis
And I like that a lot in terms of, like, the Coca-Cola bottling example, with the solving of the problems, because when I think about purpose, and maybe I just have too high a standard, but I don’t imagine, I guess it depends on how you define purpose, and I’d love for you to expand on this, that folks are saying, “I am deeply inspired at my core by the mission of getting sugar water into the hands of more and more people and growing the market share,” right?

Like, I don’t think that purpose sense in the Coca-Cola context specifically is resonating. So, when you say purpose, are you thinking about something with more, broader, with additional facets, or maybe it’s like, “Hey, know what, purpose isn’t going to be so much of a motivator in certain organizations. So instead, hopefully, we’ve got some of that autonomous problem-solving goodness to offer”?

Angela Jackson
Yeah, I love that. And I love your push on this too, Pete. Purpose means different things to different people. And so, say you’re at a Coca-Cola bottlers, for example. For them, the purpose is, “At my job, can I be really good at it? And do I have a company that’s investing in me? And do I feel like my work matters?”

So, that’s having purpose versus being at the front line and you’re feeling, you’re just a number. No one knows your name and what you do. You don’t know what you do, how that connects to the overall vision of the company. And that’s hard sometimes when you’re at the front lines. How do you connect that to the overall strategy and show that through line? So that’s one set of purpose.

Then you have the other set of purpose where, you use a Spotify, or I even use my job at Harvard. I love the research I do. It gives me a sense of purpose that I can work on research around workplaces that help connect people to better companies that are willing to invest in them. And so, really thinking about, like, this is something I’d probably do for free, that I would talk about. And you have a set of people who are just really connected to what the business is delivering, and they find deep value in that.

And I believe if you go to some of those employees, they’ll tell you why they’re excited to get up every day and go to work, what they’re learning, how they’re growing, being an international company. They’re doing a lot of exciting things within the company to keep their people engaged.

Pete Mockaitis
And I’d love it if you could share perhaps a favorite story of an organization you’ve seen really make a transformation or an about-face in terms of getting with the program to creating more of a win-win workplace?

Angela Jackson
One that just came to mind was a CEO of a fast casual restaurant. He brought in me and my research team because, again, with their frontline workers, they were having a challenge around getting them to take advantage of the benefits that the company offered.

And the CEO, he was so excited and proud of himself because he offered rank-and-file employees, access to the 401k plans, but he was perplexed because no one took advantage of it. And so, he called me in, and he’s like, “Dr. Angela, tell me, what does your research say about this? Like, I would have killed for a benefit like that.” And I said, “Well, I don’t know.” “Have you asked them?” And he hadn’t asked them.

And to his credit, fast forward, he did end up asking them. And what he learned from his rank-and-file kind of employees is that the 401k was great, people appreciated it, but they had more present-day issues that they needed help with.

Pete Mockaitis
That was my guess, it’s like, “I’m paycheck to paycheck. Saving for retirement would be nice, but that feels more like a luxury at the moment.”

Angela Jackson
“Will I be able to retire,” right? And that was it. And so, to his credit, he acknowledged that. We did the listening, and what he did was the money they had allocated for that, they put into a flexible fund so that employees would have choice about how they wanted to spend those dollars. So, they could spend it on caregiving. They could spend it on transportation. They could spend it on a massage for themselves in the area.

But what he was able to acknowledge, and when we went back and talked to employees, one thing that they told us when we asked that same question, “Do you think your employer cares about or give us some examples?” they start citing that they had some agency over how these funds were spent. And everyone spent them differently.

And what was so interesting that we found after we tracked where they spent the dollars, many of them spent them in their local community, with local small- and medium-sized businesses. So, not only was it great for these employees and giving a sense that this company was actually shoulder to shoulder with them in what they need today, they also felt good that this was money being driven in the community where the business does business.

And I’d say one thing is, when we talk to actual employees, they would say, “We’re appreciative for the 401k, but I’m so happy that I actually get choice. I feel like they really see me and understand me.” And again, all of this is around perception, when we talk about how we feel at work.

So, there’s intentions, and then there’s like how those intentions are received. And what I’m seeing with these win-win companies are they’re really keen on tracking how it’s being felt and experienced by the rank-and-file employees so that they actually get it right and not assuming that they know what’s best and what they want.

Pete Mockaitis
Oh, yes, that is, in my entrepreneurial journey, I have made that mistake numerous times, like, “People should want this because it’s cool,” as opposed to, “Well, do they actually?” and “You must ask.” So that’s handy. So, you lay out, in your book, “The Win-Win Workplace,” nine strategies for creating better workplaces. Could you share with us a favorite in terms of it just being tremendously transformational and high ROI? Like, “This is not that hard and yet it makes a world of a difference. So, come on, workplaces, everyone should just go ahead and do this.”

Angela Jackson
Yeah. And I have to say, a lot of this book, and what pleased me about it, is these are common sense things. And what we noticed with our conversations with leadership is that it’s harder to put them into place because what it really takes is, one, intention; two, and what we write about this in the book is a commitment to measuring this.

We do lots of things for people. We don’t ask their feedback on them. The second thing is we don’t measure if it’s effective. And this is a problem with a lot of the plans and trainings that we do in the world and, again, billions of dollars spent, but the outcomes, we’re not really seeing any of them. And so, what we’re asking companies to do in this moment is to reevaluate how you’re training people, how you’re developing people, and really think about what’s adding value for them and making sure that it’s actually adding value for the bottom line.

And these nine practices, in particular, they show a correlation to output, a lift on the financial side, and that’s really important because what we’re trying to do is move conversations around investing in people just as an expense or the charitable thing to do to, one, actually seeing it as a revenue driver.

Pete Mockaitis
Yeah, and I totally buy it in terms of, maybe if you could just specify the mechanism of action here, because it kind of seems like the extent to which people, human beings, are feeling good things, and able to take care of themselves, their lives, that which is important to them, their health, they are able to show up and be smart and creative and engaged and rocking and rolling. And so, that just seems intuitively commonsensically true, but it is kind of a trickier thing to measure.

Angela Jackson
It is and it isn’t. So, the one way that we’ve mapped out, and for this case study, we talk about the private equity firm Blackstone. They have hundreds of portfolio companies, and one thing that they did is they did their research across their portfolio companies. They saw that, investments in talent, they were able to map out an ROI.

And so, what we found were, and what they found were, investing in actually training people to manage people had an ROI. And how they mapped that was amongst retention. They did pulse surveys about frontline, “How did they feel about their managers? Would they recommend their managers?” And then what they were able to do in terms of some of the financial institutions that they looked at, they had measures, for example, on like cash on hand and assets under management.

They noticed that people, when the employees were happier and that they felt great about their manager, that some of their businesses had more assets under management and they had higher sales. And so, they were able to disaggregate that. And so, we tell employers, “Find two to three metrics that you think are key, that you think would show you the health of your employees.”

“Have those metrics on the same dashboard that you’re thinking about, ‘What’s our sales over this quarter? How many products have we produced? What services have we put out?’ And have those same three metrics? So, you should be looking at them. So, one, get a baseline. Two, think about the problem of practice or opportunity you see with your talent. Is it around training? Is it around training managers? Is it about reimagining benefits? Is it about like building your deep pipeline? And just think about what those two to three measurements are, and begin to measure them quarter over quarter.”

And again, it’s going to vary from company to company, but just once you have those three metrics, you’re going to have two measurements that you’d say, “If this is going right, this is how we know. This is the effect that it will have on the bottom line.”

So, it’s an art and a science, but it’s absolutely doable and it doesn’t have to be cumbersome. We’re not saying measure 20 different things. We’re saying, “What are the two to three people metrics that are most important to your business and the business model and the bottom line?”

Pete Mockaitis
This brings me back to one of my favorite consulting projects in which we were trying to reduce attrition at some call centers. And so, as a lowly analyst, my job was to create an actual tool that actually measured real attrition.

And so, I was creating this spreadsheet, and it was so fun because, like, every day or a couple days, more people said, “Oh, hey, can you add me to that daily list?” And so, it’s like I was the keeper of the real attrition numbers. And I had, I guess, my first professional audience, the email list was growing and growing and growing. And, sure enough, once they got engaged, there was real numbers, the excuses disappeared, and we got real about the interventions.

And we could see, in terms of more experienced representatives have a lower average handle time on the phone, resulting in more cost-effective solutions and answers to customers. And so, we could sort of see that line very clearly and it’s cool. Can you share with us, in terms of you mentioned higher sales or assets under management, can you connect the dots a little bit between “We did a thing and it made people happier, and somehow dollars came out the other side”?

Angela Jackson
Yeah, absolutely. So, there was a healthcare system, and what they were having issues with, with all healthcare systems across the country, is retaining talent. You have nursing shortage. You have frontline kind of worker shortage in healthcare. And so, what they did was implement two things that they did were great. One was a flexibility around scheduling.

So, many people who are listening and know healthcare, it’s one of those tenured issues. Like, if you’re the new nurse in, you get the worst shift. If you’re tenured, you get the better shift. They tried to, one, is just reimagine that, and be more equitable, and fair in their scheduling so that new nurses don’t always get the most terrible shifts, because what they found out through measuring it, that was actually burning them out.

They were able to reduce turnover with nurses by 10%. That was really significant because the average turnover they said of a nurse cost them $180,000. So, when you think about that across 3,000 nurses, that’s real dollars and cents that they were able just, by tweaking the schedule and understanding they started with listening, trying to understand “What were the barriers? Why were people leaving? And what would make them stay?”

Two, they knew what their baseline is. And then, three, they got real about what you said, the cost of attrition. I was surprised with my number of companies that how many of them didn’t have a real grasp on the cost of attrition. So, most people might think attrition is just the person leaving their job. Attrition is also the time that you spent finding that person, the time that you spent training them over the years, the value that they had.

And now it’s the cost you need to find someone else and to train them, and they’re not going to be as good as the person who’s been there for four or five years because it takes that onboarding time and getting up to productive speed.

The second thing this healthcare center did, and we found, they found that one thing in common is that people wanted training. And so, what they begin doing is offering training benefits. If it was anything related to a person’s job that they wanted to learn, or if they wanted to go back to get their degree, they were giving them a pool of funds. And they watched, of the people who took advantage of this training, how longer they stayed versus others.

The people who took advantage of training stayed 30% longer. And, again, in a healthcare field where tenure actually really matters, people get better at their jobs and costs are going up when you’re trying to replace talent, like 30% longer became very substantial to their bottom line. And so, they reinvested those dollars into more training, more internship, and just doubling down on what the nurses and other healthcare providers said they needed.

Pete Mockaitis
And, Angela, I’d love your take, if we could shift gears for a moment away from the executive strategic level, to, let’s say you are an individual contributor listening to this and saying, “Okay, that sounds really cool. I’d like some of these goodies,” do you have any pro tips on how we can make the case for whatever it is that we think would help us to flourish?

It sounds like we’ve got a clear situation along the lines of getting some numbers and a financial ROI case to be made? What are some of your other pro tips for folks who find themselves in that position?

Angela Jackson
I think the biggest thing you can do to be awesome at your job is to know your value. You need to understand how you add value in ways that line up with the business and the business strategy.

So, for one, every company that I’m out talking to now, they’re thinking about their generative AI strategy. This is new for everyone. And what a rank-and-file person who’s working, you know your job intimately, you’re an expert at your job, you should be thinking about how do you add value with the new technology? How are you saving money? How are you saving time? How are you being more productive? And have an analysis on that.

When you go in and you’re talking to your manager, the second thing you need to do is speak their language. And so, going in and knowing how you’ve been more productive, what you’ve added in your value, and talking about that in terms, starting with that, and then telling your manager or leadership who you’re in front of, what they can do to help you be even more efficient.

So, you’re really couching it in it’s in their best interest to do this. You’re saying, “I’m an A player. This is what I’ve delivered. And from my job, I’ve noticed if I could get XYZ support, I could be even more productive.”

So, for example, I’m in Boston. We have the worst traffic in the country. And so, what I saw one employee do, she went in and instead of saying, “I want more flexibility to work,” she’d say, “You know, this is what I produced last year, but I did notice that I spent four hours,” her commute was two hours back and forth, “in traffic.”

“I think that if I could leave and show up to work either flexible 6:00 a.m. and get off earlier, come in late, that I could be more productive. I could also be more productive if I could have one day of non-commute time.” Laying it out like that, she got a great response because you’re leading on with curiosity, you’re coming in with data, and again, you’re centering what matters most to them and helping you, you’re helping them help you help them.

Pete Mockaitis
Is that a movie, “Help me help you help them”? That’s good. Well, Angela, tell me any other key things you want to make sure to mention before we hear about some of your favorite things?

Angela Jackson
Yeah, I think the biggest thing, and I just want to just double down on the point I just made, in this time and in this moment, particularly, we have to advocate for ourselves. I think about people who are in jobs today who have ideas on how to improve the company, how they can be more productive. Make sure you’re communicating those to your direct manager. Make sure that you’re getting face time with a more senior management. Make it your business to do that. People need to know you exist.

I’ll give you an example. I have a very dear friend that was in DC and she was part of the latest rounds and cuts at the IRS, and she’s a tax attorney. And she goes, “You know, for a time I didn’t even have a manager for months.” And I told her, “I wish I would have known, because if you can’t find the person who manages you, or if they’re not paying attention, you need to find the next person up the rung to do that.”

And then, two, these strategies give you that economic case and argument. And so, once you make it to your employer, they may respond favorably, they may not. I always say that’s data. If they’re not giving you what you need, there’s a host of employers who are looking for people like you, who are adding value, and who are thinking differently. So, I’d say be on the lookout for those employers and also bring the ways that you’ve been adding. Lead with the ways that you’re adding value when you speak to them.

Pete Mockaitis
All right. Now could you share with us a favorite quote, something you find inspiring?

Angela Jackson
“Whatever you can, do, and whatever you do, do it to the best.” And that’s one of the Goethe quotes. And then I love this other one by Howard Thurman, and I actually just write it in my book.

It says, “Whatever you want to do in the world, do something that lights you up because the world needs more people who are lit up.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Angela Jackson
Oh, gosh, my favorite one was putting up a worker advisory board. We had 200 workers from across the U.S., red states, blue states, across different sectors, and really worked with them to help place them in jobs that were impacted by the pandemic, and we’re able to study what happened to them once they were placed in the jobs.

And that actually became the research that undergirds the book. You know, we found somewhere in these, what we now call win-win workplaces, and the others were in what we call a zero-sum where people didn’t want to work there. They were quitting. They weren’t staying. They had regular turnover. And just really understood that the difference between the workplaces were these nine strategies, how they were investing in their people.

Pete Mockaitis
So, as we contrast a win-win workplace versus a zero-sum workplace, could you give us a couple telltale signs, maybe it’s a number or a metric, or maybe it’s a vibe that’s like, “Okay, yeah, this sounds like what a win-win workplace is versus this sounds like what a zero-sum workplace is”?

Angela Jackson
So, I’ll give you an example of one and it just popped in my mind. So, a few weeks ago, some of your listeners may have seen Jamie Dimon at JP Morgan Chase. They had a town hall meeting. They invited all of their employees to ask questions.

One brave soul, he stood up, and he asked this question around the return-to-work policy to Jamie Diamond. I think Jamie would say it wasn’t his best day. He totally went off. And then the person went back to their desk, and their direct manager said, “I can’t believe you asked that question. You’re fired.”

Pete Mockaitis
Oh, really?

Angela Jackson
Oh, really.

Pete Mockaitis
I didn’t know that part of the story. Okay.

Angela Jackson
Yeah, let me tell you more about it.

Pete Mockaitis
Keep going.

Angela Jackson
So, Jamie Dimon didn’t, I’m sure, and I’m certain that Jamie didn’t say to that manager, “Fire him for asking that question,” but what that manager was operating on is that zero-sum workplace. That zero-sum workplace means if you say anything that ticks off the big boss, you are gone. No questions asked. It doesn’t matter what you’ve done, right?

And what that did in that moment, you know, they subsequently told him he could keep his job. And so, the person stayed there, but you have to think about all of the thousands of people who were watching that moment. We say centering worker voice and these town halls are important, but as leaders, how we show up in those spaces really matter and it builds or decreases psychological safety. Like, who’s going to ask the next question that they think, might think, might tick off Jamie? Probably it’s not coming anytime soon.

The second is, “How do we train our managers differently,” right? This manager had an old-school frame, and if he had been actually trained, knew the policies and procedures, had talked to someone and got advice, that person wouldn’t have lost their job, and I wouldn’t be able to tell this story today, which is not the best shining example of JP Morgan Chase.

Pete Mockaitis
Well, that’s just…I am shocked at that notion. It’s about as antithetical to psychological safety as you can get, “You said a thing we didn’t like, so you’re fired.” It’s like, “Okay, well, good luck getting any kind of creativity or quality constructive friction in conversation that leads to goodness if that’s the vibe that we’re all keenly aware of here.”

Angela Jackson
Yeah, and you’re being invited into a town hall, right? And so, this is why we talked about that disconnect. Companies spend billions of dollars on saying that they listen to their people, but it’s not felt. Those are just one of those moments, “You invite me in to listen. You ask for my advice and then you blow up.”

Pete Mockaitis
Yeah.

Angela Jackson
And so, that’s a classic. There’s many more samples and flavors of that zero-sum workplace. I’m sure what your listeners can listen and lean in on how that looks like. Like, we’ve all had the bad bosses, but it becomes the norm, right? And that’s really unfortunate because instead of operating out of creativity, there’s a lot of fear. And in general, there’s a lot of anxiety in the world today. When you’re bringing that in the world of work, it just becomes closer to home.

Pete Mockaitis
All right. And a favorite book?

Angela Jackson
I think my biggest one is “Outrageous Openness” And it’s just around being open to what’s happening in the world, being curious and outreaching.

Pete Mockaitis
All right. And a favorite tool?

Angela Jackson
Right now, my favorite tool, honestly, is ChatGPT. And can I tell you why?

Pete Mockaitis
Yes.

Angela Jackson
When we talk about being productive, some people have zero inbox, I’ve not gotten there yet. But it helps me be more productive with my responses and doing it in a more timely fashion.

Pete Mockaitis
Well, I’m a huge fan of the Superhuman email app, and they’ve incorporated some AI features that I’m genuinely impressed. It can now clearly label podcast pitch in all of my incoming emails. And so, I can just very quickly go, “Hmm, forward, forward, forward, forward, forward, so my producers get those fast.” It’s like, “Okay, well, that’s 90 emails out of my inbox in about three minutes. That felt pretty productive. What else?”

Angela Jackson
And don’t you feel good at the end of the day? You’re like, “I’ve done my job. I’m not the bottleneck.” It’s like playing tennis, you know, get the ball over the net.

Pete Mockaitis
Totally. And a favorite habit?

Angela Jackson
My favorite habit is meditating. Every morning, I don’t do it for long, I’m not one of those gurus. I do about five minutes. I get clear on the day. I say what I’m grateful for from the day before and it actually centers me to have a better day.

Pete Mockaitis
Okay. And is there a key nugget you share that really connects and resonates with folks that you’re known for?

Angela Jackson
The time to make friends is before you need them.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Angela Jackson
So, they can go more in the book, they can go to ReadWinWinWorkplace.com. Also, I’d love to share with your listeners. We’re doing our first summit on “The Win-Win Workplace.” We’ve got 80 employers who are actually practicing these principles and using these strategies to see their ROI. We’re doing that in Chicago on May 5th and 6th, and it’s open to everyone. I say employers, managers come, but even people who are looking for their next opportunity, these are the employers you want to be in front of. They’ll be in that room. And you can go to WinWinSummit.org for that.

Pete Mockaitis
All right. Angela, this is fun. Thank you.

Angela Jackson
Pete, thank you again for having me. I appreciate it.