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976: How (and When) to Freely Speak Your Mind with Elaine Lin Hering

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Elaine Lin Hering discusses why to stop censoring yourself at work—and how to strategically do that.

You’ll Learn

  1. The massive costs of keeping quiet
  2. The fundamental question that helps you speak up wisely 
  3. The subtle ways we silence others—and how to stop 

About Elaine

Elaine Lin Hering works with organizations and individuals to build skills in communication, collaboration, and conflict management. She has worked on six continents and facilitated executive education at Harvard, Dartmouth, Tufts, UC Berkeley, and UCLA. She is the former Advanced Training Director for the Harvard Mediation Program and lecturer at Harvard Law School. She is the author of the USA Today Bestselling book Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully. 

Resources Mentioned

Elaine Lin Hering Interview Transcript

Pete Mockaitis
Elaine, welcome.

Elaine Lin Hering
Thanks so much for having me.

Pete Mockaitis
Well, I’m glad that you’re breaking the silence here on How to be Awesome at Your Job. I’m excited to dig into this wisdom.

Elaine Lin Hering
We have all the secrets ready to go.

Pete Mockaitis
All of them.

Elaine Lin Hering
Oh, no, let me rewind. Some of them, let’s reset expectations accordingly.

Pete Mockaitis
Okay. Some of the secrets. Well, how about you kick us off with one of the secrets, a particularly surprising or counterintuitive or extra fascinating discovery you’ve made while putting together Unlearning Silence.

Elaine Lin Hering
Well, I think that Unlearning Silence actually is the discovery because so often, at work, the advice given us, and that maybe we’ve given to other people, is just speak up.

Pete Mockaitis
Just.

Elaine Lin Hering
Speak up. Just speak up. Speak up more clearly. You need more courage. You need more confidence. You need to be more direct. You need to be less direct. You need to smile more. You need to smile less. The list goes on. And I gave out that advice as someone in leadership development for more than a decade, where I received it.

And I found it wholly unsatisfying, because “Just speak up fails” to consider all the reasons that we don’t speak up, that continue on, things that we’ve learned, which I term the silence we’ve learned, and the ways that other people continue to silence us. So, to me, the insight is, instead of telling people just speak up, we actually need to solve for silence on our teams and in our orgs.

Pete Mockaitis
Yeah. Well, that sounds important. Elaine, could you unpack exactly how important and why? Like, what’s really at stake here if we masterfully unlearn silence?

Elaine Lin Hering
Yeah, if you haven’t come across it already, Google a Time Magazine article on how self-silencing is killing us, it’s focused on women, but basically health is at stake, lives are at stake, which sounds really radical and like too far out there. But if we are not getting our needs met in basic respect, in being able to communicate the things that we think are important, or the insights we have, there’s the value proposition from a work perspective, like less employee engagement, like quiet quitting.

But it also, the messages we internalize about the parts of ourselves that we need to censor, or that we need to leave at home when we go to work, really leads to loneliness and social isolation, as well as internalized messages of self-doubt. So, this whole conversation about imposter syndrome, the “Go fix yourself” is some version of imposter syndrome. And, to me, we’re asking the wrong question.

So, silence is when we’ve learned where and when it is welcome for us to share what we really think, which parts of us are allowed or acceptable, appreciated at work or not, and therefore what parts of ourselves we need to leave out of the equation. And what’s tricky is so many managers at the same time are saying, “Tell me what you really think. We need new innovative ideas.” And you can’t have innovation, and you can’t actually have real collaboration, if people feel silenced, and also many of us learned silence along the way of “bite my tongue,” “you want to be easy to work with.” Be a good team player, so often translates into don’t rock the boat. And so, to me, health is at stake, collaboration is at stake, business impact is at stake, engagement, wellbeing at work and in work life is at stake.

Pete Mockaitis
Okay, a whole lot.

Elaine Lin Hering
That’s a lot of doom and gloom right there.

Pete Mockaitis
I hear you. And so, for the health, just to review the mechanism, it’s sort of like if we are doing a lot of the silencing, then we are not having as close of relationships, and we’re feeling lonely, and then we’re missing out on the healthy stress-buffering goodness associated with the relationships, and then that leads to potentially our early demise. Is that kind of like the biochemical pathway we’re looking at?

Elaine Lin Hering
Biochemical pathway in addition to if you feel like you need to edit out parts of yourself, then your nervous system is on chronic high alert. Our nervous system is useful in being on high alert. But high alert is not supposed to be normed. It’s not supposed to be every day. So, cortisol levels, stress, all becomes internalized, and that ends up leaking out in physical manifestation in hives, in hair loss, in loss of sleep, weight gain, etc. in addition to this epidemic of loneliness, of thinking, “It’s just me.” That’s the biochemical addition there.

Pete Mockaitis
Certainly. Well, it’s intriguing how it sounds like a utopia to just, “Hey, bring your whole self to work, Elaine. Just share.”

Elaine Lin Hering
Oh, it’s such BS.

Pete Mockaitis
“You do you. Just let it roll, and say what’s on your mind anytime.” That feels comfy, that feels free, and yet, in like most utopias, the reality is not so rosy, like meetings would go on forever, you’d say, “Wow, there are a lot of really weird things unfolding, and that was inappropriate, and that was offensive, and my feelings are hurt.”

And so, it’s really a tricky one in terms of my sense is, and you tell me, Elaine, is that we’d be better off if we were less silent and more courageous in putting forward more than we are now, generally speaking. Is that fair to say?

Elaine Lin Hering
So, I’m trained as a lawyer, so let me be as explicit as I can. Unlearning silence does not mean saying everything, everywhere, all the time to everyone. The world is far too noisy and complex for it. So, your point about utopia, we still live in reality. So, chapter three of my book is when silence makes sense. There are some instances where it does not make sense for me to share what I think because I’ve seen what happens to people who really say what they think. Or, I don’t have it in me. I don’t have the bandwidth today.

You don’t know what’s really going on. You don’t know who I’m caretaking at home, the sandwich generation, I’ve got kids, I’ve got parents, and you want to debate me on that strategic direction that’s really going to change in three months anyways. I might just sit there quietly because you know what, it’s all going to change anyways.

So, to me, though, the difference between silence that is additive or strategic, or is damaging and the health impacts that we’re talking about is agency, “Am I choosing, when I stay silent, how much I disclose? Or, do I feel like staying silent is the only option?” And there are a bunch of traps that our brains fall into, like not being able to distinguish between our current manager and current work situation, and our last manager and last work situation.

We all have baggage that we walk into a relationship with of, “If my first manager shot me a look or told me that my work product was crap, I am likely to be more tentative going forward in pushing back.” I have that datapoint that says, “Oh, that didn’t go so well. So, how do I avoid negative consequences now?” And so, our brains also trick us into forgetting what is present versus past, over-indexing on short-term costs.

Like, if I give feedback to my manager right now, I have to go have the conversation, I have to feel the sweat in my palms and my heart palpitations, I don’t have time for that. Versus if I don’t say something now, what happens three months, six months from now? So, we over-index on the short-term costs versus the long-term impact.

And, frankly, when it comes to group dynamics, why should I have to take the hit? Because if I say something, I may or may not benefit, but I do have to deal with the cost and the potential cost of the blowback in the moment, versus the policy change benefits everyone who comes after me, maybe, if it comes to fruition. So, that voice silence trade-off is one that our brains calculate all the time, often poorly, and most certainly subconsciously. And my argument is let’s just bring that calculation into the conscious so that we show up more intentionally rather than living on autopilot.

Pete Mockaitis
Yeah, it feels like there is a lot of complexity and consideration, ins, outs, what-have-yous, to deal with here when we’re navigating this. So, Elaine, help us, are there some key guiding lights, principles to simplify this?

Elaine Lin Hering
Yeah. When it comes to silencing ourselves, there is this notion that researchers call the “illusory truth effect.” And what that means is, if I have beef, I’m frustrated with one of my colleagues, I’d probably go to talk with another colleague about it, probably go home and talk with whoever I live with about it, might even tell my manager about it. And in repeating that narrative, our brains start to think, “Oh, I’ve actually talked with the actual person about it,” when we haven’t.

So, when we think about silence, there’s just a check of, “Have I actually had the conversation with the person who is concerned by or with whom this issue is of concern?” rather than our brains tricking us into thinking, “Yeah, I’ve had the conversation,” when, really, I’ve had the conversation with everyone else in my life except for that person.

Pete Mockaitis
Yeah, that’s a good tip. We may very well fall for that.

Elaine Lin Hering
We may fall for that. Another concept, mitigated speech. You can look at pilot training for this, but, essentially, we as human beings don’t tend to be as clear as we think we are. So, for example, particularly across lines of power and power dynamics, your boss says, “This is what we’re going to do,” and you’re thinking, “That is never going to work. I know that we don’t have the resources for it. We don’t have the budget for it. We don’t have the right skills that’s in place.”

And you might say something like, “Do you really think that’s a good idea?” to which, if you take that question on face value, they could say, “Yeah, of course,” and then end of conversation, and you’re like, “Oh, my boss totally doesn’t get it.” Notice the gap between what you actually said externally versus what you’re thinking, “It’s a horrible idea. It’s not going to work,” to “Do you really think it’s a good idea?”

And so, there’s a whole range of directness that we could leverage to say, “I have concerns about that direction. Here are some of the concerns,” or, “Here’s what I’ve observed of other teams who have gone down that path.” All of those things are more clear in actually communicating, “This is a horrible idea,” than, “Do you really think that’s a good idea?” or, “Have we thought this one through?” And so often we mitigate our speech without actually noticing that we’re doing it. So that’s another way that we silence ourselves or dull the impact and the clarity of our message.

The third idea that I probably should have started with is, fundamentally, do you believe you have a voice? Because so often in the workplace it’s, “I don’t have a voice. I’m a cog in a wheel. I play this project management role. That’s what I get paid to do. And so, my job is to literally channel the thoughts of whoever my leader is, whoever is giving me direction, or that the company has decided the voice of the brand.”

And, over time, it makes us a really good worker, but it dulls our sense of whether I have agency to think for myself. So, that very quick check of, “Do I believe I have a voice? And if not, why?” Notice that. And the reason I’m saying I should have started with that is double loop learning. So, this idea that if you want a result to change, you don’t just look at the behavior. You actually have to go back one more loop to look at the mindset that drives the behavior that then drives the result.

So, if your mindset is, “I don’t have a voice. I don’t have agency,” it changes how you show up at work, versus, “I have unique value-add thoughts of my own,” leads to different behaviors, which leads to different results.

Pete Mockaitis
Absolutely. Well, Elaine, help us unravel this. Let’s say we’re saying, “Okay, there are times when I don’t feel like I have a voice, what do I do about it?”

Elaine Lin Hering
I’m taking a deep breath there because there are so much of it really depends on the context. I don’t know who your manager is, I don’t know what the stakes are, I don’t know if you’re on a work visa here, and so the stakes are all different. The thing I would do is to start with the distinction of, “Do you know what your voice is?” versus how you use it. So, let’s break it down there.

If you are wondering whether you have a voice or what your voice sounds like, because you’ve just been so focused on doing whatever you think your manager would want, or your mother would want, or whoever role model of how you think you should show up would want, I would start by asking two questions. In a meeting, listening to this podcast, engaging with any sort of content, be asking, “What do I think?” not “What does my manager think?” not “What does my brother think?” not “What does my mother think?” but, “What do I think?” And what that does over time is remind you that you actually have unique thoughts of your own.

Second question is, “What do I need?” Because so often silencing is also suppression of our needs, our desires, our wants. And so, “What do I think? What do I need?” reminds you that you actually are an autonomous individual with needs, goals, hopes, concerns of your own. In negotiation theory, we would call those interests. So, that would be my advice on rediscovering or finding your voice. And then begs the question of, “How might you use it? And when might you use it?” which is the more situationally dependent one.

Pete Mockaitis
Yeah, I love it. It’s so simple, and yet so easy to just fly right past it.

Elaine Lin Hering
Because we’re on autopilot. Yeah, and we’re moving to the next thing and the next thing, and this is how we’re used to operating, and also the advice given us is, “Well, just speak up. You need to have more courage.” So, we’re down this rabbit hole of trying to figure out how to be more courageous versus, to me, speaking up and using your voice is actually a matter of calculation, “Does it make sense? Is it worth it for me to speak up, which the way that other people interact or react to me profoundly matters and impacts whether I want to share what I think and what I feel?”

Pete Mockaitis
It does. And what I find interesting is that question, “What do I think?” can sometimes take a little bit of time to really develop. Because sometimes, “What do I think?” it’s like, “I don’t actually know what I think yet. I don’t have thoughts yet. I just have feelings. I feel a general sense of unease and trepidation about those things you just said, and I don’t even know why yet.”

Elaine Lin Hering
Yeah. And, by the way, based on your identities, feelings may not be appropriate for you to have at work. So then comes the suppression of, “Let me not even engage with that sense. Let me just do what the group or the dominant norm seems to want to do here because it’s far easier and not necessarily a better outcome in the short or the long term.”

Pete Mockaitis
Yeah. And then I guess, as you sit with it longer, in terms of, “What do I think?” if we only have a feeling, you got to dig into that a little bit. And sometimes it can just be like, “Oh, this kind of reminds me of another situation I had that went poorly. So let me examine to what extent is this really similar versus was there some surface level similarity that’s really not applicable to this that I could just be like, ‘Oh, okay. Well, this is a totally different manager, different situation, different project, different client. So, okay, that’s probably not a thing I need to worry about.’” As opposed to, “Well, no, these similarities really do surface that there is some extra risk here, or there are some difficult things I’m not so sure we’ve all thought through that probably need thinking through before we barrel down this path.”

Elaine Lin Hering
Yes. And, by the way, there’s no time, or it feels like there’s no time at work, because we’re already behind schedule, we’re already behind the eight ball. I love what you said about sometimes it takes some time to even realize what you think because that is a difference in processing style and wiring that most modern corporate workplaces do not account for.

So, what I mean by that is, in organizations, particularly corporate America, it seems like there is one particular style of communication that is held up as effective leadership. It often sounds like three succinct bullet points with no ums, just the right amount of emotion to show that you care, but not too much emotion that you lose credibility, particularly if you present as female.

And so, those of us who are post-processors, and I’ll define that in a minute, are at a distinct disadvantage because we’re not as “quick on our feet.” So, two major styles of processing: real-time processing, where the more we talk it out in the moment, the more clear the idea gets; and post-processors, who are the type of, you know, if you’ve ever been in a meeting, you can’t quite figure out what to say, about 20 minutes after the meeting, you’re like, “That’s what I wanted to say.” Welcome to being a post-processor.

And that, to me, is just a difference in wiring, whereas, many workplaces consider that a weakness, “You need to be quicker on your feet. You need to be able to do the rebuttal. You need to be able to input your insight and expertise now or you’ve missed your shot.” And I want to believe that communication is not a Hamilton musical where you’ve got to shoot your shot, and if you don’t, then life has moved on.

Pete Mockaitis
In rap format, which makes it…

Elaine Lin Hering
Yeah, and wearing really cool clothes.

Pete Mockaitis
Certainly.

Elaine Lin Hering
So much as we could actually design to account for those differences in wiring and that time to figure out what we think. So, in a meeting, for example, you still have your meeting, so the real-time processors can have their conversation. And at the end of the meeting you say, “All right, it seems like this is where we’re headed, but everybody sleep on it. As you post-process, share whatever comes up in your post-processing in a Reply-All on this email thread, or put it in Slack.”

You’re doing a couple things there. One, you’re normalizing that we’re all wired differently, and if we really want to hear the best ideas, not just the loudest or the fastest ideas, then we need to design the way that we communicate to leverage those different styles rather than penalize.

Pete Mockaitis
That’s good. It also makes me think about how it is even more so a fine idea to share slides or notes or documents or whatever in advance of the meeting so folks already had a chance to ponder, “What do I think about this? What do I need with regard to this?”

All right. So, within the complexity of “Do I speak up or do I stay silent?” could we summarize what are some…because in a way there’s this whole emotional element too, in terms of there may be a rational, optimal thing to do. But I might not even be seeing that clearly because I’m scared of what’s going on.

So maybe, first at the rational level, can you give us the pro speaking up indicators and then the con? “No, maybe stay silent” indicators in terms of what seemed to have the most impact, the biggest punch, and come up the most often as a consideration we should be working through?

Elaine Lin Hering
In terms of the pros, is it worth it to you? Is it worth it to you? Meaning, you care enough about the issue, the stakes seem high enough, “Can you live with yourself?” is probably the anchor I go back to. Can you live with yourself if you don’t say something? And if the answer is I can’t, then that would be pro-say something.

The don’t say something is you’re not yet sure what you think, you don’t have bandwidth, and you are unwilling or unable to stomach the costs of speaking up. Oftentimes, the greatest fear is like, “If I say something, if I give feedback, I’m going to get fired.” And there are some people who say, “Well, that’s a really extreme example. Who gets fired for giving feedback?” And for many of us, we know that it does actually happen. Sometimes it’s not overnight, although I spoke to someone yesterday who was let go for giving her boss feedback.

It doesn’t happen overnight, but do you stop getting the invites to the meetings? Do you stop getting the juicy projects at work? There are real costs, which is what makes it complex, but that takes me back to, “Can you live with yourself if you don’t say something? How much does it really matter to you?” The other way I’d answer the question, and you can decide what you want to keep, Pete, is in Chapter 3 of the book.

The questions that we tend to ask are, “What are the costs of speaking up?” and our brains tend to over-index on the costs, real and perceived, meaning, “If I say something, I’m going to get fired. Maybe that’s what happened at my last job, but that’s actually not the cultural environment that I’m in right now at this current job. So, what are the costs of speaking up?”

And our brains focus on the benefits of staying silent, like, “I don’t have to deal with it right now,” and we tend to assume that, “If I don’t have to deal with it, I haven’t heard about it, maybe it’ll fix itself. Maybe it’s going away.” Spoilers. Doesn’t usually. And so, that begs the third question of, “In light of the costs and benefits, what makes sense for me?” And this is why I really struggle with doing a hard line of, you must speak up in these contexts and don’t speak up in these contexts because I’m not you.

I don’t know what you’re carrying. I don’t know what you’re healing from. I don’t know what you are holding for your family or households. I don’t know what the stakes are for you. And that point, to me, takes us back to agency, of you getting to decide is the difference between silence that is strategic or that, frankly, is oppressive or is damaging.

The place that you’ll notice we didn’t explore, there are, “What are the costs of staying silent? And what are the benefits of using your voice?” And so, I would be looking in those four arenas, rather than focusing just on the costs of speaking up and the benefits of staying silent, also adding to your analysis, “Well, what’s it cost me if I don’t speak up? And what are the potential benefits, even if they’re not guaranteed, of speaking up?”

Pete Mockaitis
Yeah, that’s good. And what’s intriguing with the fear and the notion of over-indexing on the short-term, like, “Oh, this is going to be really uncomfortable,” it can be fascinating how sometimes, if you’re the only one speaking up and providing the contrary opinion, it does happen that folks are annoyed that you spoke, “Hey, you want to get out of this meeting earlier? We were almost all wrapped up. We had close to consensus, and then you just had to throw this thing in here. So that’s kind of annoying.”

And so, it does feel like you lose a little bit of street cred or social capital or whatever in so doing that. And yet, at the same time, it is so case by case, there are some leaders who will just be absolutely delighted, like, “Here, at last, is someone who’s giving me a perspective I’m not hearing elsewhere, things I need to be worried about, making sure I’m not blindsided, giving me a heads up. This one has high potential and a bright future.”

And so, it’s interesting that those, I don’t know if we know what proportion of managers fall into what camp, that’s sort of hard to know, but if you know it, Elaine, drop some stats on us. But I think that might be an example of something we might undervalue or under-index for as we’re assessing this stuff, is you might discover that you have the potential to be differentiated as a super valuable person that your manager loves, loves, loves, and trusts you, and wants to run more and more things by you because they’re not getting that perspective elsewhere.

Elaine Lin Hering
Yeah, because you’re not just plus one-ing everything else. You actually have a value-add because you’re offering a different perspective. I actually want to do one better because I don’t want to get us to the point where we’re at the end of the meeting and then you have to be contrarian. That cost is too high emotionally, socially, the social threat of speaking up.

So, what I tend to coach leaders to do is instead of leaders…leaders in a very, very well-intentioned way, saying things like, “What do you think?” or don’t even ask the question. It’s, just leaders assume, because they would do it.

Pete Mockaitis
“Sounds like we all love this idea.”

Elaine Lin Hering
Yeah, if you have something to say, you’re going to say it, versus using standard questions, “What about this works? What about this doesn’t work? What are the pros? What are the cons? What about this resonates? What concerns do you have?” If those are the questions that we, as a team, use to evaluate an idea, I don’t need someone to muster up the courage to offer a contrarian view or play devil’s advocate because it’s baked into how we’re doing the work, how we’re having the conversation, and it’s just the next agenda item, “Okay, we’ve talked about the pros. What are the cons?”

And that takes the pressure off of everyone, rather than, “Okay, Pete, muster up the courage now, take the risk.” We’re lowering the barriers to engaging in conversation and engaging by adding your perspective.

Pete Mockaitis
Yes, that sounds like a wise best practice, to just go ahead and do that, when discussing decisions and options and considerations. Any other top do’s and don’ts you’d put forward?

Elaine Lin Hering
Oh, so many. So many. Let me start with the leader. So, we as human beings tend to assume that people, other people are wired like us. It’s just human nature. So, unless we stop and intentionally realize, “Oh, there are some people who are post-processors. Well, I’m a real-time processor? Okay, then what do I do about it?”

The first reason I articulate in the book that leaders end up silencing the people they lead, the people that they genuinely want to thrive and want to unleash their talent, is that they fundamentally underestimate how hard it can be for someone to speak up. If your voice has always been welcome, if your ideas have always been well received, you forget that other people could have different life experiences, and this is just a cognitive awareness of, “Oh, it could be hard for someone not because they’re weak or deficient, but because they’re different than I am.”

And so, the “don’t” is don’t assume everyone is like you. The “do” is figure out what makes it easiest for people to share their thoughts and feelings. Some people are typers. Some people are talkers. Some people communicate best real-time. Some people it is asynchronous. Some people are morning people, evening people. Can you understand what makes it easier for someone to communicate so you, as a a colleague, lower the barriers to people telling you what you really think?

Pete Mockaitis
Yeah, that’s great. What else?

Elaine Lin Hering
I’m like, I could just go down the table of contents.

Pete Mockaitis
I’m down.

Elaine Lin Hering
You’re game.

Pete Mockaitis
Yeah, let’s hear it.

Elaine Lin Hering
Okay. So let me do one more on leaders as a pet peeve, and then I’ll go from the how to speak up perspective. One of the most subtle things that we end up doing that silences other people is, when they finally take the risk to share what we think, what they think, we change the topic, and it’s really subtle, but we change the topic from their concern to my reaction to the situation.

So, example. They come and say, “Hey, Pete, I don’t think we’re going to hit the deadline.” And your reaction is, “What the hell? Why didn’t you tell me about this earlier?” It seems like we’re talking about the same thing, the deadline and our inability to hit it, but you’ve actually changed the topic to your own reaction or the process of why they didn’t tell you earlier versus focusing on, “Why do you think we’re not going to hit the deadline?”

In that moment, it’s a subtle shift of topic, but it actually signals to the other person, “Oof, they didn’t really want to hear me. We’re not going to address the thing that I finally mustered up the courage or taken the risk to share.” So, watching out for whether you are staying on the person’s original topic rather than changing the topic in the moment is one way of maintaining the open lines of communication.

Pete Mockaitis
That’s really good. This reminds me of land-lording.

Elaine Lin Hering
Oh, no, that’s a whole ball of wax.

Pete Mockaitis
A tenant will tell you that something’s wrong and like your first reaction is like you’re mad, like, “What? How long has this been going on? What’s the problem? Why are you doing this?” And I’ve learned though, I had another friend who had a rental property, and she had this horrific rat situation brewing for months.

And so, she actually did ask politely, “Okay, so how long is this going on? Okay. So, why didn’t you mention that earlier?” They said, “Oh, we didn’t want to burden you or inconvenience you or whatever.” And so, I just sort of installed in my internal habit that, just no matter what you’re feeling, you say, “Thanks for letting me know.” Because I do, I want them to let me know early when there’s one or two rats, before there are dozens of rats or whatever the issue is, whether it’s a physical property or like an intellectual, algorithmic thing we’re doing in a white-collar environment. I want to know, so thank you for letting me know.

Elaine Lin Hering
Yes, and have you been explicit with your team or your renters about your hope and expectation? Or, is that an unspoken norm because that’s how you would prefer the world to work, that’s what you would do? Have we made the rules explicit? Meaning, tell me early, tell me often, come to me right away when there’s one or two rats or even when you see some rat poop. Let’s be really explicit versus the “I didn’t want to burden you. We thought we could fix it by just putting out some traps. You’re so busy.”

There are a thousand reasons why people don’t say things, and from a really well-intentioned perspective, but have we also communicated to them how we would prefer, what we’re inviting in from them, what the operating norms are, and making those explicit rather than implicit, and then getting frustrated when they get violated.

Okay, from a speaking-up perspective. You can find your voice by asking those questions, “What do I think? What do I need?” But then there’s this question of using your voice. And using requires action, and action can feel vulnerable. So, in order to see whether it really is my voice or whether it is worth it to me to say something, I’m going to have to take actions over time to experiment.

And so, I’m a big fan of small experiments. If you’re someone who tends to overthink, spiral and overanalyze, you can get out of that over-analysis by trying something, and I would recommend a low-risk environment. Meaning, if you are just starting to practice the muscle of giving feedback, you wouldn’t necessarily go to your boss right away and tell them everything that you think is wrong with them. Maybe it’s when you are at a coffee shop and the barista gets your order wrong. Do you say something in the moment?

And maybe you don’t really care if it was iced coffee or hot coffee, and maybe you really do, but say that you don’t. That’s actually a great time to practice because, if they don’t respond well, if they’re too busy to change the order, whatever it is, you don’t really care. So, practicing on strangers is a great way to build that muscle of sharing your thoughts.

Another context would be with a group of friends, and this whole debate of, “Okay, what are we going to have for dinner?” Do you practice having an opinion, expressing an opinion at a time that you don’t really care? So, “Hey, what about Thai? What about Thai food?” And they’re like, “No, I really feel like burritos.”

You’re like, “Okay.” But you at least get that datapoint that says, “I expressed a point of view, an opinion, and the world didn’t fall apart,” which, for many of us who hesitate to speak up, to use our voice, we don’t have that dataset that says, “I expressed an opinion, and it was okay. I have that dataset that is glaring in my head of, ‘I said something, and I got cut out of that team.’”

Or, that relationship never recovered. Or, “Maybe I’ve never tried, because in my family of origin, it was whatever dad says goes and no one ever challenged that. I never tested that out.” So, trying things out with strangers where you don’t really care about the relationship or it’s not a long-term relationship, trying it out where the stakes are low of things you don’t really care about, to get different data points that tell you, “It’s okay to express an opinion. It might actually be helpful.”

Pete Mockaitis
And what’s so interesting is as you do that, I think you go really just determine, discern some patterns associated with what kinds of things do I find difficult to say. Just yesterday, I noticed I needed someone to spot me in the gym for a bench-press situation, and I was so nervous to ask someone, which I thought, “This is a fairly normal request. Most of the time I don’t hear it, but it’s not a freakish thing.”

And then it’s really true, but my mom mentioned in a conversation like, “Well, Pete, you really do hate putting people out.” I was like, “I really, really do. You’re right, mom.” And it’s like I’ve seen this real time. And, at the same time, and so I did, I did, I asked for a spot. I was pleased with the bench performance, if anyone’s wondering, and it’s really cool to be able to practice in that environment.

And even if I got a disgusted response, “I have a lot of work I need to do here, and I have to be out of the gym in six minutes. Absolutely not.” Like, that’s the worst it could possibly go. And that’s fine, and I have grown those muscles as a result of having gone there.

Elaine Lin Hering
Yeah. I also want to be really explicit that the framing of “This is what I’m trying on” is important. Because if you’re just trying it on, it’s like trying on clothes before you’re going to buy them, “Does this fit? Does this not fit?” And it may fit in that instance of, “Oh, yeah, that was fine. It was part of the normal course of being at the gym, and I’m still alive.” And you may say, “You know what? I did that.” And it doesn’t feel like me. It doesn’t feel right to me. Great. Try something else.” But the point of an experiment is not to get to a specific outcome. The point of an experiment is to learn something. So, this stance of, “What might I learn in testing a hypothesis I have, in expressing an opinion, in trying something on?”

Pete Mockaitis
Lovely. Well, Elaine, tell me, anything else you really want to make sure to mention before we hear about some of your favorite things?

Elaine Lin Hering
I’ll say one last thing, which is, oftentimes, when we are thinking about expressing our points of view, we’re waiting for other people to give us permission, and that is a trap that I find many people falling into, which is why I’m naming it here. You think about school systems and you have to ask to go to the bathroom. At work, you have to submit for time off to take the PTO that is rightfully yours, and so there’s a lot of baked in “I’ve got to ask for permission.”

And in what ways might we be waiting for others to give us permission when we could give ourselves permission to experiment, to share an opinion, to try something on? That is, I’m always looking for, “What can I do, unilaterally, because if I’m waiting for the other people in my life to start showing up in a different way, I’m probably waiting for a really long time? But if I can do something differently myself, then I might be able to get to a different outcome faster.”

Pete Mockaitis
All right. And how about a favorite study or experiment a bit of research?

Elaine Lin Hering
Oh, babble hypothesis of leadership. So, number one in a six-person meeting, two people end up doing 60% of the talking. And more interesting, that leads to the babble hypothesis of leadership, is that people code frequency or quantity of verbal contribution as a sign of leadership or high leadership potential. It has nothing to do with the quality of the contribution, so much as, “How much are you talking?”

And so, the babble hypothesis of leadership, to me, is something for us to guard against, that just because someone’s talking a lot, actually listen for the substance, and that if we want to have healthy workplaces, we need to create space for different models of leadership. This one dominant norm that’s very chatty but maybe, at times, lacking in substance has gotten us to where we are, and the question is “Where are we going from here?”

Pete Mockaitis
All right. And could you share a favorite book?

Elaine Lin Hering
I’ll do recency bias. The one in front of me right now is Micro Activism by Omkari Williams, “How to Make a Difference in the World Without A Bullhorn.”

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Elaine Lin Hering
Turning off email, 5:00 p.m., no longer load work email onto my phone, because there’s got to be some semblance of sanity.

Pete Mockaitis
Okay. And a favorite habit?

Elaine Lin Hering
Leaving my phone. Apparently, I have a complicated relationship with my phone. Leaving my phone in a different room when I sleep.

Pete Mockaitis
Okay. And is there a key nugget you share that’s really resonating with folks that they quote yourself back to you often?

Elaine Lin Hering
“In what ways are you silencing yourself to preserve the comfort of other people?”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Elaine Lin Hering
ElaineLinHering.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Elaine Lin Hering
Try something. Try something. The ruminating, the overthinking, the spiraling, you can get out of that by trying something. Because by trying something, you will learn something. So instead of waiting for the next perfect step, start by taking a step.

Pete Mockaitis
All right. Elaine, this has been enriching. I wish you many optimized silences and un-silences.

Elaine Lin Hering
Thanks, Pete. To a life lived fully to you.

975: Elevating Leadership through Radical Humility with Urs Koenig

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Urs Koenig reveals how to level up your leadership through the five shifts of radical humility.

You’ll Learn

  1. Why leaders win more when they’re humble
  2. Two tricks to getting better quality feedback
  3. How to make any tough conversation less intimidating 

About Urs

Urs is a former United Nations military peacekeeper and NATO military peacekeeping commander, a highly accomplished ultraendurance champion, a widely published professor, bestselling author, and a seasoned executive coach and keynote speaker with more than three decades of experience helping hundreds of leaders and dozens of executive teams unlock new levels of achievement across four continents.  

He is the founder of the Radical Humility Leadership Institute and speaks frequently on the topic of leadership to corporations and associations across the globe. His message of Radical Humility in leadership has inspired teams from across the spectrum, including Amazon, Starbucks, the Society of Human Resource Management, Vistage, the University of Melbourne, and Microsoft. 

He holds a PhD in geography and a Master of Science from the University of Zürich, Switzerland, and an MBA from the Australian Graduate School of Management.  

Urs is the loving father of two teenage boys who make commanding soldiers look easy. He lives in Seattle, Washington. 

Resources Mentioned

Thank You, Sponsors!

Urs Koenig Interview Transcript

Pete Mockaitis
Urs, welcome to How to be Awesome at Your Job.

Urs Koenig
Thanks, Pete, for having me. Looking forward to the conversation.

Pete Mockaitis
Oh, me too. Me too. I was a Model United Nations student in high school and college. So basically, we’re the same.

Urs Koenig
So, how’s that, Pete? Tell me more about that.

Pete Mockaitis
No, no, there’s no danger zones. We just sort of dressed up in Western business attire, as we called it, and argued over our resolutions and who was going to put their hands on the keyboard and go to the printer. But I want to hear you share with us a riveting tale from your work as a UN peacekeeper that kind of shaped some of your thinking on leadership?

Urs Koenig
Well, two things, actually. I went back to the military after having been out for 22 years. And so, went back to serve as a peacekeeper, left the business, left my kids to volunteer to make a difference. On the second day of reporting to my peacekeeping command, I dropped my flak jacket. And the sergeant, 25 years my junior and well below my rank, is chewing me out for dropping my flak jacket. And I’m here to be of service to make a difference, and this young punk is chewing me out.

So, it takes all the…and that’s the title of my book, all the humility I possibly can master, not to make a snarky comment, but I picked up the vest and I say nothing at all. But it was one of the first lessons in humility I would have to learn over the next nine months as a peacekeeper. Just a small one, but there were plenty more later on.

Pete Mockaitis
Well, I’m curious, Urs, did that gesture of humility have some positive impact on that relationship or did you just never bump into him again?

Urs Koenig
No, no, oh, no, I had to work with him later on, for sure, and he ended up being a nice guy. He was just posturing on the second day. But actually, so if I may, Pete, what then happened was I deployed into the peacekeeping mission and I opened my book with that story. We were escorted to a school play, end-of-year school play, and escorted to the front as part of the peacekeeping force, and I sat down and we were treated to a reenactment of the Kosovo War.

These are kindergartners, first and second graders, massacring their fellow students on the floor, shooting and shouting them, all with a roaring applause, to parents, teachers, and other students. And so, that was another lesson in humility. I thought I understood the conflict. I understood what’s going on. But when I sat there, I’m like, “You know what? I really still don’t get it.”

When you think you get it in a conflict zone, something happens, comes out of left field, like the school play, and you go, “You know what? I still am a student here and I need to ask bigger questions.” So that was another lesson in humility that I learned through the peacekeeping work.

Pete Mockaitis
Well, yeah, I can imagine you being in that scene, watching that unfold, and just kind of scratching my head, like, “What is going on here? And what does this mean?” And tell us, Urs, what was your takeaway from having witnessed that?

Urs Koenig
Well, you know what, my takeaway was asking bigger and harder questions, “So, is it our role as peacekeepers to not just build peace in their cities, but also in their hearts? What stories do these kids need to be taught at home and at school so that this nation can actually transform into a peaceful nation?” And so, the more I learned, the less I understood, it seems, but the quality of my questions improved, and like that’s no small feat. So that was a real takeaway.

The same in the Middle East a couple of years later. The quality of your questions improved but you’re always a student. You constantly need to learn because being in a conflict zone like that it’s just a humbling experience in itself.

Pete Mockaitis
All right. Well, Urs, you put together some of your insights into a handy book, Radical Humility: Be a Badass Leader, and a Good Human. Can you tell us any particularly surprising or counterintuitive or extra fascinating discoveries you made while putting this together?

Urs Koenig
The best leaders are actually deeply humble. In my personal experience, the best commanders in the peacekeeping force, they ask great questions, they’re deeply self-aware, they let their team members shine, and they constantly ask for feedback on how to get better. And we can look at the corporate world. Microsoft, Satya Nadella, how he transformed the tech giant from the Steve Ballmer command-control into what it is today, based on his own values, curiosity, constant learning, growth mindset, and humility. And so, those are two examples.

Pete Mockaitis
Okay. Well, tell us, what’s sort of the big idea or main thesis of your book here?

Urs Koenig
The main thesis is that, to actually win in today’s world, we need to be deeply humble. Leading in today’s environment is, by definition, humbling. No one person can have all the answers. And so, that is the big idea. The best leaders, the most successful leaders are actually deeply humble. It’s not the show-off folks who win at the end.

Pete Mockaitis
Okay. Well, could you maybe tell us an example of someone that you got to see up close and work with who upgraded their leadership by adopting this radical humility approach? What were they doing before, and what did they do differently, and what results emerged?

Urs Koenig
So, one of the best commanders I’ve ever had in the peacekeeping mission, he opened one of the meetings we had in his office with these words, he said, “I love you, Urs. You know I do, and this is not even close to being good enough.” So that’s a deeply humble approach. So, his words made me shrink in my chair, and I turned myself inside out then to produce the very best work I could over the next nine months.

Now if the guy would have chewed me out, if the guy would have yelled at me, I would have tuned him out. But because he deployed a core element of humble leadership, namely strong relationship-building, we had a very close relationship, he got me as a whole human being versus just somebody who did work for him, I knew he cared, he was supporting me in my career path, I was really able to hear and take in his message.

So that’s an example of radical humility in action, building meaningful, collaborative relationships with your people while holding to the highest standards. I call that tough on results and tender on people.

Pete Mockaitis
Okay, cool. Well, so in your book, you’ve mentioned five key shifts. Could you give us a quick overview of each of those five?

Urs Koenig
Sure. So, the first is dig deep. So that’s the first pillar of leading with radical humility. It’s deep self-awareness, really understanding, and that’s what people think about when they hear humility, like seeing myself accurately, not having an overly low or high picture of myself. So that’s deep self-awareness. What’s tied in there is also the humility to know that I can’t achieve everything, but I can achieve almost anything I put my mind to. So, there’s the notion of focus.

The second pillar of leading with radical humility is tough on results, tender on people. I just talked about that. Holding our people to the highest standards while building meaningful and trusting relationships with them. The third shift is called lead like a compass. So, this is getting out of the spotlight, empowering my people to execute at the frontlines, getting out of the weeds, leading with my eyes on, hands off, and comprehensively delegating.

The fourth one is full transparency. If we want our people to really be empowered to make good smart decisions at the frontlines, they need to know more. And the only way they’ll know more is if we share more. And all the research consistently shows that we think we over-communicate as leaders and the message still doesn’t get heard. So, heard, 150 times, seven different ways, and only when you hear your people paraphrasing back what you’re talking about, then you know you’re heard. What’s also tied into full transparency is, and I write quite extensively about this, the value of vulnerability.

Vulnerability is the quickest way to build trust with your teammates as a leader, as a peer, and as a direct report. So being transparent about my shortcomings and what I want to do about them. And the last shift is to champion a fearless culture. There, I’m leaning on Amy Edmondson’s work on psychological safety, providing an environment where it’s safe for anybody to speak up with questions and concerns without fear of being shamed or, worse, risking their career. So, these are the five shifts of leading with radical humility.

Pete Mockaitis
Okay. Well, we’ve had Amy Edmondson on the show, and we’ve heard some of the cool research on psychological safety. Can you tell me, are there any other veins of research or data or experiments or studies that really make this stuff pop in terms of saying, “Whoa, this is not just your opinion. This is gold”?

Urs Koenig
So, there is a particular study I’d like to talk about, but there is actually research on how humble leadership transforms into better bottom line results. So, there’s plenty of academic studies: higher employee engagement, better relationships, you know, healthier team dynamics, and ultimately actually better bottom-line results.

There was just an HR study published last week which showed that humble leaders are actually more likely to get promoted themselves. Why? Because they’re talent incubators. They grow and build their people up, and, as such, they become more successful leaders themselves, “So who do I promote? I promote the people who build other people up.”

But one particular study I’d like to talk about is this notion of vulnerability building trust. So, there is this study where pairs of complete strangers are brought into a lab, and they’re tasked for 45 minutes to ask and respond to meaningful personal questions, such as, “What does love and friendship mean to you, Pete? And if you only had one year to live, what would you change?” At the end of the 45 minutes, these complete strangers were asked to rate the level of trust they developed with their partner, 45 minutes.

When they responded, they rated their level of trust about as high as the level of trust they have with their average person in their lives. Some even rated it as high as their level of trust they have with their significant other. And I love this, one pair even got married. But what the research shows is that even sharing for brief periods of time with vulnerability is an incredibly powerful way to build trust in relationships.

Pete Mockaitis
Okay. Well, could you demo some of this for us in terms of either these conversations or these questions? I guess it’d just be really nice to get a view of what is this humble leadership, radical humility stuff look, sound, feel like conversationally, as opposed to perhaps the average or the norm that we’re accustomed to in our professional communication interactions?

Urs Koenig
It looks like asking for feedback. You know, Pete, it’s all simple stuff, but it’s not always easy. At the end of every one-on-one with my team members, I ask for, “Hey Pete, what do I do well as your manager? And what can I do better?” Increasing our self-awareness by constantly asking for feedback, and we don’t have to be a leader or a manager to do this. We can do this in project teams, right? We can ask our team members, “What do you see me do well? What can I do better?” That’s one thing.

Another piece is wanting to get to know my team members or also for the project team, my teammates, on a more personal level, actually having a conversation about what’s going on personally with their lives. So, getting to know people as whole human beings versus just worker bees. So, self-awareness by asking for feedback and deepening relationships.

And Gen Zs want this. Like, it’s all the research out there shows we want meaningful and trusting relationships at work, and some studies even show that those young adults actually value relationships and relationship culture more than they value salary and money.

Pete Mockaitis
Well, Urs, since you’re an example for vulnerability, I’m just going to put you on the spot. When you’ve asked people these questions, what have they shared with you and what changes have you made as a result?

Urs Koenig
I have been told that I, especially early in my career, that I was too rigid. I’m Swiss, right? Too organized, too structured, and not flexible enough actually, and so that I needed to sometimes soften up a little bit and maybe look at things from a different vantage point versus just powering through the original plan. So that’s one of the things I most definitely learned about myself.

Pete Mockaitis
All right. And how have you implemented that to become more flexible?

Urs Koenig
Well, I actually then, what I do is, “So Pete, you give me that feedback, what suggestions do you have for me to actually do this?” And so, I have team members hold me accountable for it. So, I say, “Okay, I’m working on becoming less rigid and more flexible. Give me feedback in the moment when you see me go down a rabbit hole, and just stick to the original plan because we said we should,” instead of asking, “Hey, what other options can we look at here? Or, how might we approach this a bit differently?”

Pete Mockaitis
And then, tell us, if folks are asking for this feedback, and folks are reluctant to give it, do you have any pro tips on how we can encourage that all the better?

Urs Koenig
Yeah, it’s an excellent question. It happens all the time, right? So, one of the options is to actually call it out explicitly. Say things like, “Hey, I know it can be uncomfortable, Pete, for you to give me feedback. I feel exactly the same way with my boss but I actually see your ability to give me honest feedback as part of your professionalism.” That’s one thing, call it out explicitly.

The second piece, the second thing we can do is we can actually say, “Hey, Pete, I’m working on becoming a bit more flexible. What feedback do you have for me on how I’m doing with this?” So instead of keeping it just open-ended, I make you give me feedback on a goal I already identified for myself so that it makes it less threatening for the person to be honest about giving feedback.

Pete Mockaitis
Yeah, that’s good. And I’m reminded of some of my work experiences where I’ve had folks, managers I’ve worked with, and we talked about some things I was looking to work on and learn from the project, and then they just flipped it right around and said, “Okay, and here’s what I’ve been working on.” I was like, “Oh, wow, okay.” And it was just really cool to see, as well as, “All right, well, hey, as we start working together, how about you chat with some other folks who’ve worked with me historically and they’ll give you a little bit of a sense of what I’m like to work with?”

And I just found those so striking in terms of like, “Oh, wow, you are a human who is aware that you are imperfect, and you have no need to try to hide that from me or show me how impressive you are as the big boss,” and I just immediately respected them more from right off the bat.

Urs Koenig
You know, I love what you’re saying here. It’s exactly that. So how many of us have bosses who are so arrogant and so full of themselves because they’re actually deeply insecure, right? So, actually, people challenge me sometimes, “As a humble leader, you’re just weak. You’re an emotional doormat.” But, no, to actually humbly invite feedback and share what I’m learning, what I’m working on myself, I need to be fundamentally confident in myself, have a fundamentally strong sense of self, only then can I do what your boss did as well, or I’ll humbly ask for feedback on what I can do better. I need to fundamentally be confident in myself.

Pete Mockaitis
That’s right. You have to have some self-confidence and some courage. So, help us out, Urs, what if we don’t have that yet, and we’re like, “Oh, my gosh, that sounds really cool in this utopian happy work-life world, Urs, but that actually sounds kind of terrifying to me”? How would you speak to those folks?

Urs Koenig
Start small. If you’re concerned about asking your boss for feedback or as a leader or your direct, ask a peer. Ask your best friend at work. So, ask somebody who you’re close with at work for some feedback, and start there and then build from there. And you know what, it’s a contact sport. So, humility is not for the meek or the weak. So, it is tough, right? So, there’s no two ways about it. We need to make ourselves uncomfortable to actually grow. So, in time, I would encourage and push everybody to just always take a step further than what you’re comfortable with.

Pete Mockaitis
These are cool examples, Urs. Can you lay some more on us in terms of transformational conversations that unfold in this radical humility style that you’ve seen go down, people talking and growing as a result?

Urs Koenig
So, one example I love is Brad Smith, the former CEO of the financial technology company Intuit. He’s now president of Marshall University. He volunteered to his board to do a 360 survey. A 360, as many of you listeners probably know, anonymously surveys everybody around you, around your strengths and weaknesses as a leader. But he then shared his 360, which he volunteered with his board, but he sent the report to the entire company via email.

So, the anonymous feedback that he got back, he sent to everybody at the company. He even taped, back then, a copy to his office door. He even taped the copy to his office door for everybody to see. So, what happens in the process? The top dog is sharing his shortcomings and strengths, with some vulnerability, publicly, and in the process makes it safe for everybody at Intuit to start working on their own stuff as well. So that’s humble leadership in action.

Pete Mockaitis
That’s cool. Well, do you happen to know any of the spookiest elements on that 360 report?

Urs Koenig
I am sorry, I don’t.

Pete Mockaitis
“I’ve received a lot of feedback that I’m a total jerk and a toxic boss. Very helpful. Thank you.”

Urs Koenig
That’s right.

Pete Mockaitis
Well, I guess, because you wonder, Urs, like, in terms of how much volume vulnerability is too much, or in terms of it’s like, “Oh, shoot, we’ve uncovered some deeply troubling things here. I don’t know if I want to broadcast that to the world”?

Urs Koenig
Absolutely. So, a couple of things there. So, I often talk about humility in three acts. So, the first act is me. The second act is what I’m sharing, maybe an insecurity, something I’m working on. And the third act is, “What am I doing about it?” So, give me the three acts. Don’t just talk about all the stuff you suck at. Go all the way to the third act.

And then the other piece is there is definitely, this is why this is a thinking-person sport, places and times where you share more, and places and times where you share less. And so, this is about reading the situation, knowing your audience, and in a one-on-one with somebody you feel close to at work, you probably reveal a bit more about your weaknesses than publicly in your first senior leadership management meeting. So, it’s situational, is the best I can say here.

Pete Mockaitis
Okay. And with the notion of being tough on results and tender on people, I’d love to get your pro tips on if folks are so tender on people, they find it difficult to be tough on the results, they’re softies and they realize they need to hold people to a standard, but they’re very uncomfortable doing so, any pro tips for them?

Urs Koenig
It’s actually one of the most common mistakes people make when they hear my topic, when they hear about humility, when they hear vulnerability, then they are too conflict averse, and they think that it’s not actually holding team members accountable. So, one thing, identify the one tough feedback you know you have to give and you haven’t given it, and go and do that. Just one. One tough feedback. Identify it and go and give that.

Pete Mockaitis
All right, Urs, can you give us an example of a time you’ve done this, and what you identified, and what you said and what went down?

Urs Koenig
Well, I had, during my peacekeeping command, my first warrant officer was so nervous and so on edge that he endangered all of us in his handling of his weapon. So, I had to let him go, and he was the nicest guy. It was really hard to do. He was so motivated, the nicest guy but he just didn’t have it in him. So, I had to basically sit him down, and in a very loving way, tell him, again, “I love you, Marcus. You’re a great guy. You really try hard but you just don’t deliver. I cannot take you on a mission. You’re not fit for mission. You’re fired.” That’s it.

Pete Mockaitis
Okay. And what did he say to that?

Urs Koenig
He cried.

Pete Mockaitis
All right.

Urs Koenig
He did. Yeah, but he accepted it, and he had no choice. And, to this day, we actually exchange WhatsApp messages.

Pete Mockaitis
So, it sounds like he understood that what you said was the truth, though he didn’t like it.

Urs Koenig
Exactly. I mean, Management 101, this wasn’t obviously the first conversation we had about this. There was a long process coming and lots of, in the business world we would call it performance improvement plans and whatnot. So, we had plenty of ongoing conversations around it. It wasn’t a surprise to him at all, and it never should be a surprise. That’s the other piece.

When we give our people feedback in performance reviews or otherwise on a regular basis, if they’re hugely surprised about the feedback, then you have not actually done your job as a leader. Because it’ll be an ongoing conversation, right? Not only asking for feedback, but also providing feedback.

Pete Mockaitis
And do you have any pro tips for the actual delivery of the feedback, do’s and don’ts in that conversation?

Urs Koenig
Well, try to take the emotions out of it as much as you can. I mean, this is such a cliché almost, right? Center yourself, because often these things make us nervous. We’re anxious when we have to deliver the feedback. So, I actually use breathing exercises to calm myself down before difficult conversations like that. So, whatever your technique is, and be in a good mind space yourself, be clear around your talking points, think about what the other person’s reaction might be, have contingency plans, but be very firm on what you want the message to be and stick with your message.

Pete Mockaitis
Okay. And I am a fan of Breathwrk. I actually subscribe to the Breathwrk app. So, Urs, what’s your go-to “Calm down because I’m freaking out about this conversation” breath protocol?

Urs Koenig
Well, so I actually go and work out. So that’s the first thing I do, and that really helps me. So, I go and work out and then I do the two-minute sitting meditation basically, where I just focus on my breath. That’s it.

Pete Mockaitis
Okay. And for the workout, are we talking cardio, are we talking strength, are we talking both, are we talking intense, are we talking light?

Urs Koenig
We’re talking, for me, personally light cardio, in that case, because I don’t want to tire myself out. I want to still be ready, but the cardio certainly. I mean, the research shows it over again, helps to calm the nerves down and helps us to be centered.

Pete Mockaitis
And your light cardio is more intense than a leisurely stroll? Or where would you put that intensity?

Urs Koenig
Yes, it’s a run, or a StairMaster, or a treadmill, something like that.

Pete Mockaitis
All right. And, Urs, tell me, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Urs Koenig
One that comes to mind is General McChrystal. So General McChrystal. He was the commander of the taskforce fighting terror in the Middle East. And his taskforce was losing the war on terror, you know, Al-Qaeda, much more nimble, much more flexible, and McChrystal was leading top-down command control, very old style, what I call heroic leadership. But he had the humility to recognize that he needed to change the way he led his taskforce.

So, he shifted from top-down command control, or as he put it, he said, leading like a chess master, controlling his pawns on the chessboard to leading like a gardener, providing the right environment, the right culture, so that his people could execute more swiftly, and more precisely, more independently. If you think about it, as a gardener, we can’t actually make plants grow, you can’t make flowers bloom, but what you can, what you must do, is plant the right seedlings at the right time and the right spot, provide a nurturing environment by watering, weeding and keeping pests out.

So, from top-down command-control leader to humble creator of the right environment, strong relationships, radical transparency. He got into trouble with the intelligence community because he was sharing too much with everybody. And so, that was a really interesting transformation that McChrystal, a tough military leader, went through to become a more humble leader.

Pete Mockaitis
That is really cool. I like that metaphor, because, well, I like chess and gardening. So, you really do get the sense for, that is a very different vibe in terms of, “I am having all the great ideas and I am masterfully commanding that they be executed. I have all the smarts. You do the smart things I’m telling you to do,” as opposed to, “I can’t do much other than create a better environment that works for you.”

And so, that’s a fun example, sharing so much information, intelligence communities are upset with you. Any other examples of master-guarding behavior from General McChrystal?

Urs Koenig
He said, “Thank you became my most important word, and, nodding and showing appreciation, my most important behaviors.” And so, I don’t know if you’re familiar with his book, Team of Teams. But in terms of networking his taskforce, he asked that everybody know somebody else on every other team. So, you don’t need to know everybody in HR, you don’t need to know everybody in Ops, but you need to know one person, so that when you need to work with this other team, you don’t imagine some adversary, but actually a friendly face.

And so, he builds strong relationships across and up and down the taskforce by applying this team of teams approach where everybody knows somebody on every other team.

Pete Mockaitis
Beautiful. Thank you.

Urs Koenig
And, by the way, the taskforce became measurably more effective because of his approach. Al-Qaeda’s ability to strike was reduced by a factor of 17. And once again, or not once again, I haven’t probably mentioned it, I’m not advocating for humble leadership because you want to be nice or liked, because it produces bottom-line results, like McChrystal’s taskforce shows.

Pete Mockaitis
All right. Well, now could you share with us a favorite quote, something you find inspiring?

Urs Koenig
“Nothing changes if nothing changes.” Unless we make small changes every day, the big changes won’t happen.

Pete Mockaitis
And could you share a favorite study or experiment or bit of research?

Urs Koenig
So, I like the vulnerability research I just shared, and then Project Aristotle by Google, showing that psychological safety is the best predictor of a team’s performance, more important than talent, more important than the size of the team, who’s on the team and so forth.

Pete Mockaitis
All right. And a favorite book?

Urs Koenig
My favorite book is Endurance by Alfred Lansing. It’s about Ernest Shackleton’s voyage.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Urs Koenig
I like the Johari Window. The Johari Window which identifies our blind spots. It’s a two-by-two matrix, basically.

Pete Mockaitis
All right. And is there a key nugget you share that is popular, resonates with folks, you hear quoted back to yourself?

Urs Koenig
People like the tough on results, tender on people. I get asked about that all the time, and that gets quoted.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Urs Koenig
My website, UrsKoenig.com, or on social, I’m primarily active on LinkedIn, actually.

Pete Mockaitis
Okay. And do you have a final challenge or a call to action for folks looking to be awesome at their jobs?

Urs Koenig
Just ask. Ask for feedback. Just ask. And ask to get to know your teammates better. Just ask.

Pete Mockaitis
All right. Urs, this is fun. I wish you many lovely exchanges full of radical humility.

Urs Koenig
Thank you, Pete. That was fun.

971: Mastering The Three Keys to Getting Noticed with Jay Baer

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Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest.

You’ll Learn

  1. Why it pays to reply super fast
  2. The best way to recover from a mistake
  3. Why competency won’t get you noticed—and what does 

About Jay

Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.

He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay’s books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor. 

Resources Mentioned

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Jay Baer Interview Transcript

Pete Mockaitis

Jay, welcome.

Jay Baer

Pete, thanks so much for having me. I appreciate it. Looking forward to it.

Pete Mockaitis

Oh, I’ve been looking forward to it, too. You are so fun, and you have so much good stuff. I have to pick and choose within the ocean of your wisdom where to dive in.

Jay Baer

Well, I don’t know about that.

Pete Mockaitis

And I’m going to go with two books, actually, Talk Triggers and Hug Your Haters. I kind of see them as two sides of a similar coin. You might conceptualize them differently. But just to orient us, for starters, what’s the big idea behind these two books?

Jay Baer

So, the big idea for Hug Your Haters is that people who are unhappy about you or your business are not your problem, ignoring them is, and that you can win the day by being disproportionately kind even to, and perhaps especially to, those who are unhappy. So that book is really about retaining your relationships, retaining customers.

Talk Triggers is almost the opposite. Talk Triggers is a book about differentiation and word-of-mouth. The concept is that word-of-mouth is and will always be the greatest way to grow any business, to accomplish anything. It’s also the most cost-effective, but individuals and organizations are often loath to do anything that stands out because they think it’s risky, or they just don’t have a framework for how to do it. So that book provides the framework. A talk trigger is defined as an operational choice that you make so that conversations are created.

Pete Mockaitis

That’s so cool. Yeah. And so, in terms of we’ve got great wisdom to be gleaned from haters, as well as for raving fans.

Jay Baer

Yeah, absolutely.

Pete Mockaitis

Or, soon to be raving fans, with a little tweak. And I’d love to hear your take, if we’re talking to professionals who, and some are maybe not customer-facing, client-facing, marketing-driven, how do you think some of these principles apply to these sorts of folks?

Jay Baer

I think universally, because it doesn’t matter whether your job is customer-facing, you are still customer-adjacent. This happens all the time. I was talking to a CEO the other day of a Fortune 100 company, you know, it’s many tens of billions of dollars a company, and she was saying that one of the things they struggle with is their actual customer service department, if you will, is fine. Like, they’re good and they’ve got good policies, and they got good software, it’s all good. But she was like, all the time, customers are contacting people who are not “customer-facing.”

They’re a manager, they’re an executive. All you gotta do is look on LinkedIn and be like, “Hey, check it out. Here’s where Pete works. Let’s just send that person a message.” So, you don’t get to decide whether customers can think of you as customer-facing or not. And the reality is if you carry the business card and you’re associated with a logo, you are customer-facing.

Now, whether you’re talking to 100 customers a day might be a different story, but I think the right way to think about it is everybody is customer-facing at some point. Consequently, wouldn’t you want to be really good at that? Like, wouldn’t you want to be really great at working with customers when they’re unhappy, and also be great at explaining to customers why you are the only solution for them?

Pete Mockaitis

Absolutely. And I also think about “internal customers” in terms of another person inside our organization relies on me, or our team for these reports, or this information, or this key enabling stuff, and so, yeah, you’re going to have some folks who are doing some talking about you and your team and maybe some hating about you and your team.

Jay Baer

Absolutely. And I’ll tell you, I ran a correlation study a long time ago on the relationship between sort of employee culture and customer experience. So, we looked at companies that were awarded Best Places to Work designations versus Net Promoter Score, which is a measure of customer satisfaction, and the correlation is almost the same.

So, what that means is that it is essentially impossible to be great at outwardly-facing customer experience unless you are first great at inwardly-facing employee experience. So, you’re exactly right, Pete, like you’re going to have workplace conflict, and how you handle that can really separate you from other professionals in your organization.

And also, some of the people who go on to the greatest successes inside organizations are those where there is a consistent story told about them. And so, there’s like sort of an earned wisdom about, “You know, when you work with Pete, what’s great about working with Pete is X, right?” And that same kind of value statement gets attached to you throughout your entire career, and that can be a huge, huge advantage as you’re looking to advance in that organization or even move along to a different. organization.

Pete Mockaitis

Boy, that’s so powerful, that notion that the customer satisfaction and employee satisfaction are almost the same with regard to correlation. And, in some ways, this kind of makes sense, like, to the extent to which you are a jerk who doesn’t care about people, customers, your colleagues, or a sweetie who cares a lot is, like, I could see like that’s one dimension there, but there’s also some particular practices associated with things that make for excellence on both these dimensions.

So can you lay it on us, you say that there are three things that customers or clients really, really, truly care about. What are those things and how do we deliver them well?

Jay Baer

Well, I know three things are the same that your colleagues care about, too. So, we can set the customers aside for now because these three elements of sort of your behavior and your interactions are important to everybody, disproportionate to everybody. So, what you’ve got to focus on in your career is being quick, clear, and kind.

If you can be quick, clear, and kind, and really be demonstrably better at those three things than other people, you are going to be on a rocket ship ride to success in your career, because, yes, there’s a lot of dimensions of success, there’s a lot of dimensions about being a good teammate, and a good colleague, and a good company, and a good friend, and all those, but if you can consistently overdeliver on responsiveness, on clarity, and on empathy, the world is your oyster.

Pete Mockaitis

Now, Jay, there are so many directions I could go with this, but first, let’s hear. I know you are a marketing genius, if I may, I’m just going to bestow that upon you.

Jay Baer

Thanks.

Pete Mockaitis

I’ve admired your work for a while, and you do a lot of research. Could you share with us, when it comes to quick, like there are eye-popping numbers associated with, say, if you have an inbound lead land in your lap, if you respond to them within minutes or hours, it’s like a crazy huge difference? Can you share some of those figures with us?

Jay Baer

Yeah, and we did a lot of research for my most recent book, which is called The Time to Win, and most people, and certainly most organizations, feel like they are fast enough. Like, “I’m getting to it as fast as I can, man.” But what they fail to realize is that people’s expectations for what constitutes fast has changed dramatically in a three-year period. So, yes, you used to be fast enough, sufficiently fast, but you’re no longer sufficiently fast.

Two-thirds of customers say that speed is as important as price. And to your point, Pete, about something landing in your inbox, check this out. Fifty-one percent, more than half, of all customers will hire whomever contacts them first regardless of price. So, if you’re shopping for a car, a sofa, a hamburger, a mate, a job, I did a podcast last week for the manufacturing sector, and one of the things we talked about was they struggled to hire and retain talent.

I’m like, well, one of the reasons that’s so is they put out a job description, and they get some resumes, and then they don’t get back to anybody until they have a sufficient stack of resumes and begin to analyze them. Meanwhile, that person hasn’t heard from me for three weeks and took another job.

Pete Mockaitis

Yeah, that happens. It’s true.

Jay Baer

It’s just about response time and cycles. They’re not nefarious. It’s not like they don’t care about those candidates. It’s just that they haven’t tuned their processes to understand that even though we’ve been saying the words “Time is money” for probably 100 years, it was never true. But it is true now. The relationship between responsiveness and revenue is inescapable now. And you either are good at that, or you are literally losing money, friends, colleagues, every day.

Pete Mockaitis

That’s powerful, and it’s true. I’m thinking, I recently acquired a company, my first one, which is pretty exciting.

Jay Baer

Congrats.

Pete Mockaitis

Ooh, I feel like a deal-maker, a titan of industry.

Jay Baer

Doing some of that M&A, baby.

Pete Mockaitis

And so, I was like, “Oh, man, I’ve never done this before. I should probably have a lawyer and accountant who really know what they’re doing. That’s probably important,” So, I thought, “All right. So, it’s very important for me to select an excellent accountant and lawyer.” And what did I do? I totally went with the first person who got back to me, and said, “Yeah, I can do that.”

Jay Baer

Yeah, and it’s because we interpret speed as caring. We interpret responsiveness as respect. It doesn’t mean it’s true. It’s just how we internalize it. So, if you hear back from a potential attorney in four hours, you feel one way about that individual or that organization. If you hear back from them in two days, you feel a different way entirely, and that matters. It has nothing to do with their competency as attorneys.

But you’re like, “Well, this is going to be a better relationship because they got back to me right away, therefore, they must want my business. They want to work with Pete. They want to be part of this project.” Now, does that mean it’s actually going to be better? No, but we can’t help it. It’s psychology. It’s our need to belong. And when you get back to somebody faster, what you’re actually saying is, “We belong together.”

Pete Mockaitis

That’s good. Well, so now let’s zoom into the interior of an organization. Folks like to have their emails and their Slack messages responded to quickly. And you know, hey, we had Cal Newport and other folks on the show, talking about deep work and the importance of focus, and so in many ways the advice, current, more so often in many of these interviews is, “Hey, you know, don’t non-stop be responding to your emails and Slacks, but rather really take some time to have that focus, deep work, high-value, strategic initiatives. Do that, good professional, as a differentiator for your value.” And so, yeah. But at the same time, people love quickness, Jay. How do we navigate this tension?

Jay Baer

Yeah, I don’t believe in deep work during the day. I feel like what you’re doing is telling everybody else that your time is more important than theirs, and I feel like, eventually, that’s going to be a detriment to you and your career. I do deep work outside office hours. I do deep work at night and I do deep work on weekends. Does that hurt my work-life balance? Damn right, but I answer everything instantaneously and have for 30 years, and it has certainly served me well.

And I’ll do deep work later, and I will be as responsive as possible from 8:00 to 5:00, and that’s just the way I’ve always done it. And I think, largely, the research on human behavior bears that out as a very successful system, but I do understand how it can be a problem for people who are like, “Look, I’m not going to do two hours’ time on task from 5:00 to 7:00 o’clock at night.” I get it. I understand. That’s a choice you’re making.

Pete Mockaitis

Understood. So, at the same time, though, there are occasions where, hey, you’re doing a podcast interview here and now. I mean, you’re not emailing or Slacking in this moment but I’m imagining…

Jay Baer

You think that I’m not, but I’ve actually checked email twice since we started talking.

Pete Mockaitis

Is that really true? I had no idea.

Jay Baer

That’s 100% true.

Pete Mockaitis

You’re very slick. You’re very slick. Although, you didn’t respond though, right?

Jay Baer

I turned off my microphone and I typed an email a minute ago when you looked away.

Pete Mockaitis

I can’t tell if you’re joking or you’re not.

Jay Baer

I’m not joking. Why would I lie about it?

Pete Mockaitis

That’s impressive.

Jay Baer

I’m not joking.

Pete Mockaitis

That is impressive. Okay. Well, no, it’s fun to get multiple perspectives and varieties of counterpoints here. Because, yes, you have achieved towering success in your fields, which are pretty darn competitive, if I may add, you know, speaking and marketing and book writing, and you’re crushing it.

Jay Baer

Well, I mean, look at it this way. If somebody sends me an email, and says, “Hey, I’d like to maybe think about having you come do a keynote speech for our organization,” to me, the best way to do that is to build a life and a team and a system where we can respond to that within two minutes because I don’t want them to ever send anybody else a second email.

You never want them to say, “Well, we didn’t hear back, therefore…” and you don’t know how long their fuse is. When do they say, “I haven’t heard back from Jay”? Is it an hour? Is it four hours? Is it a day? Is it two days? I don’t know. I do know a little bit because I’ve done the research on it. But our SLA in our organization is we respond to everybody within 59 minutes, unless there’s like some weird extenuating circumstances, like that’s the deal, right? And, usually, it’s more like two minutes.

And, obviously, we’ve got to sort of build our work style around that, and I am better than most at being able to record a podcast and type an email with one hand, but you train yourself to be able to do that over time.

Pete Mockaitis

And it sounds like you also have teams and systems and processes enabling that.

Jay Baer

Yeah, of course.

Pete Mockaitis

It’s not all Jay email all the time.

Jay Baer

No, and I’d have to tell you, all of this is going to get so much easier because, in the near future, i.e. today, you’re going to be able to just say to Microsoft Copilot, Google Genesis, Meta, whatever AI suite you’re going to use, you just say, “Hey, send a three-paragraph email to Pete asking about what time the podcast taping is going to be and what he prefers in terms of promotional graphics.” That’s it. The email will be created and sent.

Pete Mockaitis

All right. So, quickness, it sounds like the takeaway is do it. Any other nuances to that?

Jay Baer

Hey, I’m not saying it’s good. I just want to point this out. I don’t love it either, man. I don’t love having to write proposals from 7:00 o’clock to 9:00 o’clock at night or whatever the circumstances are. I don’t love it. I’m not saying this is a net positive, either for me or for society. I am saying it will make you a better professional, and it will help your career, and it is the trend that we’re all going on.

I don’t think anybody, Cal Newport, nobody else is going to say, “Hey, you know, I’ve been looking at the trends and it sounds like we’re going to start doing things more slowly.” Like, I don’t think that’s going to happen. So, you either lean into the skid or you end up in the ditch.

Pete Mockaitis

All right. So, quickness, takeaway, do it. Let’s talk about being clear.

Jay Baer

Yeah. Well, look, people hate to wait. We just talked about that. The thing they hate the second most is to be under-informed. This is also something that has been changed over the last few years because, until then, we were under-informed all the time and we were okay with it. We didn’t have any choice. So, the other night, my wife and I were watching TV, and Cher comes on, and so I say to my wife, “Hey, how old is Cher?” She’s like, “I don’t know.” So, we’re like, “Siri, how old is Cher?” Cher is 78 years old, as it turns out, which is kind of impressive. A-plus plastic surgeon for Cher, for sure. A-plus, like incredible.

But then I thought, “Okay, what would it have taken, pre-internet, to figure out how old Cher was?” And I was like, “Okay, you’d have to get in a car, drive to a library, meet with a reference librarian who would maybe have a book on actors and their birthdays or something, and then you’d look it up, and then you’re like, ‘Oh, Cher was born in whatever.’” And so, it would take, I don’t know, a couple hours to decide how old Cher was. And, of course, nobody would do that, no employed person would do that.

So, we used to say, Pete, you might remember this, back in the day, we used to say, “I don’t know,” and people were totally okay with that. That was literally an acceptable answer to almost any query. You could just say, “I don’t know,” and that was fine. We just went about our business. But now you can’t say that because you can know, you can figure it out. So, we’re now in this era where when people are under-informed, where there’s an information asymmetry, where you know more than they do, it creates a ton of anxiety.

So, one of the best things you can do is to literally over-inform your colleagues about what’s going on, what’s going to happen next. Like, be the person who always knows exactly what the next step is, and is always telling other people what’s going on. Because this sort of black box, like, “We gave a thing to Pete. And I guess he’s working on it, but we haven’t heard a status report.” Like, all of that creates a lot of anxiety and really hurts you as a professional.

Pete Mockaitis

It really does, and I’ve been on the receiving end and probably delivering end – sorry, everybody – of that. And so, can you maybe give us an example of what is a disappointment, yet all-too-common demonstration of clear, like, “Not clear enough but you see it all the time,” versus what is exemplary clarity that we’d love to receive?

Jay Baer

I’ll give you an example of exemplary clarity because it really surprised me, and it sort of turned a negative into a positive for me. So, as you may know, my side job is I’m the number two tequila influencer in the world, and I was combining jobs, and I was drinking tequila while shopping online recently, and I don’t recommend that for this reason.

I bought a pair of leather sneakers, and they were super cool, very happy with them. And then I immediately got the confirmation email that said, “Okay, we’re going to make your sneakers. Expect them in eight weeks.” That was a surprise because I thought that the sneakers were ready to be shipped that day. I didn’t know it was a “make a sneaker” thing. I thought it was like, “We have these and we’ll send them to you.” And I was like, “Oh.”

So, then I thought about canceling the order, but I was like, “No, I really do like these shoes. Like, I can wait a couple months. I’ll survive.” But then, every single Wednesday, Pete, for eight weeks in a row, I got an email from my account manager at the sneaker company, saying, “Hey, this week, your shoes are going to the tannery. And this is Manuel. He’s our tannery guy, and he’s been doing this for 20 years. And here’s a video of Manuel doing his job. And then, next week, it’s going to go to the stitching people, and that’s going to be Sheila. Here’s Sheila’s workspace. Here’s what she’s all about.”

So, literally, it was like a week-by-week documentary film of how these sneakers were going to be made. So, the entire time, there was never any question as to, “What are they doing for two months?” Like, I knew exactly what was happening every week, and I could kind of follow along. It was an amazing, amazing experience. And I think we can take that same idea into our own workspace. And every time we’re working on a project, every time we’re collaborating with colleagues, just make sure that, wherever possible, you are over-communicating.

And I’ve done a lot of research on this, Pete. Here’s the way I like to frame it up. If it feels to you like you’re over-communicating, you’re probably communicating just the right amount. Because the truth is, it doesn’t matter whether they’re email, Slack, voicemails, puppet shows, Haiku, it doesn’t matter, whatever you’re creating for your colleagues, they’re not reading all of it. And if they are, they’re not letting it all sink in. Like, they’re skimming it like the rest of us do. So sometimes the best way to separate yourself apart is to just be the one that communicates more.

Pete Mockaitis

That’s really cool. And it sounds like the nature of communications is specifically in the domain of the status of stuff and what’s going on right now. Because sometimes people can feel a little bit of an information overload in terms of, like, you’re doing a report, or, “Hey, our recommended course of action is this. And it’s because if you look at the database, dah, dah, dah.” It’s like people often don’t want all that.

Jay Baer

Exactly.

Pete Mockaitis

But they do want to hear, “Hey, what is going on? What’s the deal with this thing?” And that reminds me of a story. One time, I made a boo-boo and I had a client…

Jay Baer

Hopefully, it wasn’t the buying the company part.

Pete Mockaitis

No, no, that’s been working out great. And I made a boo-boo and so I had a client who was rather upset. I put him in a pickle. And so, I told him, “Okay, here’s what I’m going to do. I’m going to reach out to everybody, and I’m going to have a helper also record the status of what’s unfolding with each of those people in this live Google Sheet, so you can see at any moment where do things sit with all of these people, and then I’ll be reachable via…” I was on a camping trip. “I’ll be reachable via satellite phone for dah, dah, dah.”

And they said, “Okay.” And then it was all said and done, they said, “You know, actually, everyone was really pleased with how you handled that.” I was like, “Oh, cool.” So, I was effectively able to get myself out of a tight spot because I was doing that. It’s like, “You could not have more information than this. The status of all of these people and the minute it changes at your fingertips, anytime you like.”

And I also love it when I’m coordinating a big project. I got a lot of ins, a lot of outs, a lot of what-have-yous, to say, “Oh, okay, this is exactly where that is,” so that I could see, “Oh, shoot, we’re getting hung up here. I better get some more help there, pronto.”

Jay Baer

Absolutely. I’ll give you another little life tip for this notion of clarity. This really helps. I’ve been doing this about two and a half years now in my personal life, and not only has it made me a better business professional, but it’s improved relationships with my wife, and my kids, and my friends, and my mailman. Like, I really want everybody to do this because I’m telling you it’s going to work. It’s called reply without answers. So, here’s how it works.

Today, if somebody has a question for you, a work colleague, you don’t know the answer, what do you do? You go look it up. You ask Julie in accounting, you check with the boss, you check with the customer, you Google it, you look in the intranet, like whatever, you do the stuff. And then once you have manifested the answer, you tell the person what they need to know. Yep. Stop doing that. Don’t do that anymore. Because the entire time that you are figuring it out, that person is slowly freaking out.

Pete Mockaitis

All right.

Jay Baer

So, if I send you an email today, so this actually applies to both clarity and speed, if I send you an email today and I don’t hear back for like, I don’t know, two days from Pete, I’m like, “Oh, wow, I didn’t hear back from Pete. Did that go to spam? Did I attach something that would have sent it to spam?”

Pete Mockaitis

“Did I offend him? Is he mad at me?”

Jay Baer

“Did I offend him?” Yeah, “Is he mad at me? Should I now send a call, or a text, or a ping, or does that make me seem sad and desperate?” We play all these mental games, and our own anxiety goes up and up and up. So, what you want to do instead is, if somebody needs something from you, you’re like, “Good question. Such a good question. I have to go figure it out. I’m going to do that, and then I’ll let you know.”

So, the first response is instantaneous, and all you’re saying is, “I got it,” and then you give them what they need. Two huge things occur. First, their perception of how fast you are goes up dramatically, but, second, their anxiety goes way down. Because we studied this exclusively in the research I did for the most recent book, time to response is more important than time to resolution.

This is why, Pete, if you call the phone company, the cable company, whatever, they will say two things. First, they say, “Calls will be answered in the order that they were received,” which always makes me laugh because I think, “What was the second option?” “Calls will be answered by height.” Like, “What did they discard as the backup option?” I’d be like, “Why do you have to tell us that?” I love that.

And then the second thing is, okay, “Estimated hold time like 11 minutes.” So estimated hold time 11 minutes is the automated version of respond without answers. As soon as you say “I got it,” it takes it off of their mental to-do list and puts it on your mental to-do list, and that changes their relationship dramatically, and creates so much clarity around what’s going to happen next.

And here’s the secret tip, Pete. It actually buys you more time to respond. Because once they’re like, “Oh, Pete’s working on it,” then they’re not losing their mind. They know you’re on it. So, does this mean you’ve got to reply to everybody twice? It does. But the first one, you’re just like, “I got it,” right? And then you go figure it out, and then you respond. Do this. Implement it in your life. I’m telling you it’s going to change your relationships.

Pete Mockaitis

All right. Now, let’s hear about being kind.

Jay Baer

Look, I wouldn’t have even talked about this a few years ago, this idea of empathy and kindness, because there is no point to it. So, I’m a seventh-generation entrepreneur. My son’s an eighth-generation entrepreneur. My family’s been self-employed since like the 1850s, and the number of conversations I had with my dad or my grandfather about treating people with kindness, respect, dignity, and empathy, literally, never in my whole life beat, not once ever, because it was just the default setting.

Like, that’s just, you know, like it wasn’t that long ago. It’s hard to remember now because we’re in an era of empathy deficit, but it wasn’t that long ago that we treated everybody with respect and dignity and kindness and humanity all the time. It was the golden rule era, like it wasn’t that long ago. But somewhere along the way we kind of lost our way, and now you know everybody’s always kind of angry and at loggerheads, and the sort of level of discourse has dropped dramatically, and it kind of makes me sad, actually, as a person.

But I’m telling you, as a professional, if you can be the hyper-polite, hyper-courteous, hyper-understanding, hyper-kind one, man, it stands out now like it didn’t used to because it is such the exception in the workforce. Be that person. And I want to make sure we define what empathy means here, Pete. It doesn’t mean that you do whatever. It doesn’t mean that the other person’s right and you’re wrong.

Empathy is defined as the ability to understand and share the feelings of another person. What it means is that you’re the person inside your organization who can walk a mile in somebody else’s shoes and behave accordingly. You understand how this colleague is feeling and you change your own behavior accordingly. In an era that’s going to be defined by robots, the most empathetic professional is going to have a massive advantage over everybody else in the organization.

Pete Mockaitis

Jay, I’d love it if you could give us again a demonstration, illustration of what is typical insufficient empathy and the counter example of “And this is what would really be optimal”?

Jay Baer

Well, I think sometimes, when people believe they’re being empathetic, they’re actually being obsequious. They’re being fawning, or just, everybody’s been in that situation where somebody is so supportive that it feels saccharine and artificial, and that’s not what I mean. An empathetic leader is somebody who treats everybody on their team differently, not the same.

And there’s this business wisdom that says, “Treat everybody the same. Be a very consistent manager.” That’s terrible advice because everybody on your team has different needs, different circumstances, different scenarios. They’re motivated by different things. If you’ve got 10 people working for you, you should have 10 different management styles, and you should be adopting your management style to what that person needs at that time. That’s what empathy means.

People think that being an empathetic leader means having good work-life balance and taking people to the happy hour, whatever. No, no, no, no, no. It’s about looking at every situation and every circumstance and using your own innate humanity to make the best possible decisions for that person at that time.

Pete Mockaitis

Okay. So those are the principles we’re working with. And so, I’d love it if there’s an example that comes to mind for you in terms of, “Wow, that was super empathetic and I loved it,” versus, “But, usually, I get something much lamer.”

Jay Baer

Well, my favorite example, and it has, fortunately, not happened to me personally, but I think people, some folks will know the tale, is Chewy.com. Do you know this story, the Chewy.com pet supply company?

Pete Mockaitis

The pet food website.

Jay Baer

Yeah. So very successful business, growing like crazy, and, look, it’s a good company. They’ve got good products at a good price, but they don’t have a different mousetrap. They’re selling pet supplies. But they are rooted in empathy. Rooted in empathy. It’s like a core value of the organization. So much so that if you, unfortunately, lose a pet, the pet passes away, in some cases, you might send a live chat or an email to Chewy, and say, “Hey, I’ve got an unopened bag of dog food. I’ve got this rawhide bone I never got a chance to give the dog. Can I return it to you?” And they always respond and say, “No, no. Please just donate it to a local pet shelter.”

But then they will find a picture of your pet in social media, they have a staff of 1,011 freelance oil painters working for the company. They will paint an oil painting of your deceased pet. They will FedEx it to you for delivery the next morning with a handwritten condolences note, and you open this box, “Where did this come from? Chewy.” And it’s from the day before, an oil painting of the pet you just lost with a handwritten note, “So sorry for your loss. Thank you for your business. Chewy.”

And there’s a video on TikTok or Instagram, etc., there’s just video after video after video of people bawling their eyes out because the simple kindness and the empathy and humanity that that brings with it. And the question I always have is, “In a situation like that, if you choose to get another pet someday, what are the chances you spend even a penny with any other provider of pet supplies ever in your life?”

Like, minus 50%, I think, is the actual answer. So, it is such a smart business decision and it’s proven to be true in their results. You can use empathy as a unique competitive advantage, both at the company level and certainly at the individual level.

Pete Mockaitis

That is powerful. And it’s intriguing because, okay, pet owners love their pets, and when pets die, it’s very sad. And that’s sort of like emotionally just true and simple and clear. I’m thinking about, and of other businesses that feel far less personal, like podcast production. It’s “How might that be utilized?”

Jay Baer

And some of this is even just something simple. Like, you don’t need to get an oil painting of the podcast host, although, hey, you know, we will take one. A lot of times, what triggers empathy, or lack thereof, is just the language that we use. In many cases, I talk about this a lot in the Hug Your Haters book, especially when somebody needs something from you, or, even more especially, if somehow you have been deficient, you’ve been slow, you’ve been inaccurate, something has gone less than ideal.

What happens in many cases, and it’s not nefarious, it’s just a natural human reaction, we will try to information ourselves out of the jam. So, we’ll start to say, “Well, here’s exactly what happened,” and you start to prosecute the case, and a lot of times we fall back on very specific details and jargon, and it becomes a very stiff, formal response. And I’ve certainly done that, and people have done it to me, especially in a colleague setting where you’re, like, you feel attacked, and so the way you prevent that attack is to put up a shield.

And that shield is very stiff, formal language that uses a lot of sorts of terse and mellifluous phrasing, and so you’re trying to information yourself out of it. The better way to go is to just lean into the empathy first, and just say, “I’m sorry that sucks.” Like, “We’ll make it better.” And so, it really is, sometimes in a colleague setting, it comes down, Pete, to just the words and the language you use when things are going less than ideal.

And the more empathetic professionals, actually, there’s almost a reverse correlation, so the stickier the situation, the more casual and personal their language. Whereas, what most people do is the stickier the situation, the more stilted and formal their language.

Pete Mockaitis

That’s good. That’s really good. In terms of the psychology emotions at work, it’s like you feel attacked and so you’re naturally like, “Well, let me explain why. In fact, I’m not bad. There’s a reason that this thing occurred that you don’t like.” And so, to really just be able to take a breath and shift out of yourself for that moment to do this.

Jay Baer

Yeah, I used to do this exercise in workshops, like the 13 words you should never use in that situation. And it’s things like division, department, per, “Per my last email.” If you’re dropping the “per,” then you know you’re falling into that sort of formal defensive language trap. Like, “heretofore,” that’s a good one. Like, all of these kinds of words that you never use unless you’re in, like, sort of this passive-aggressive kind of conflict thing.

And you see it all the time in tools like Slack. It does tend to drive very short, choppy interactions, which sometimes don’t have as much nuance as might be ideal in that kind of situation.

Pete Mockaitis

That’s powerful. Well, before we hear about some of your favorite things, can you give us any other quick do’s and don’ts for having folks rave about us word-of-mouth style?

Jay Baer

The biggest opportunity for word of mouth is to understand that competency doesn’t create conversations. Being good, even very good, at whatever doesn’t cause people to tell others about it because that’s what the expectation. They expect you to be good or very good. So, we talk about different and we ignore same.

So, if you want people to talk about you and tell your story, either in the workplace or outside the workplace, you need to do something different, and you need to do it different consistently. This is why, and this is a poor example, but it’s one that people will be able to recognize, this is why some professionals are like, “Look, Jillian always has the purple hair.” Now you may or may not like the purple hair on Jillian, but as a word-of-mouth device, it’s actually a sound strategy.

It doesn’t have to be your appearance, it doesn’t have to be your clothes, but even in your own set of colleagues. If there’s somebody who always wears whatever it is. I, not in this particular venue, but when I’m on stage, I always have a very bright plaid suit. It is my thing. Like, everybody knows it’s my thing. I’ve got 20 plaid suits. Meeting planners can pick out which color suit I wear on stage, I’ve got a whole, like, mobile app that they can do it with. Like, it’s my thing.

Pete Mockaitis

That’s distinction.

Jay Baer

Right. So, you just have to figure out what is your thing that you are going to do every day always that’s going to be just the device, the hook that people use to remember you, and it can be almost anything. And this starts to kind of meld over into the category of personal branding. So, what I always tell people is, “Look, your job is not interesting. It doesn’t matter.

Unless you’re like an astronaut or something, what you do for a living, nobody’s going to remember that. It’s your passions and your hobbies that people remember,” which is one of the reasons why in my bio, in my onstage introduction it says “Jay dah, dah, dah seven bestselling books, and also the world’s number two tequila influencer,” because everybody in the audience remembers that more so than, ‘Yeah, the guy wrote a book. Every speaker wrote a book.” But they remember tequila influencer.

And so, it’s understanding that everybody has something unique and memorable about them. It’s just giving yourself permission to put that out in front.

Pete Mockaitis

Okay, thank you. Now, could you share a favorite quote, something you find inspiring?

Jay Baer

“Remember, some days you’re the pigeon, and some days you are the statue.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Jay Baer

I think that in the most recent book, “The Time to Win,” one of the things that really surprised me was that the most patient generation of all, like willing to give each other and businesses more grace in terms of response time, Gen Z, the youngest consumers.

And I think it’s because they don’t have as many leases on their time, might not have kids of their own, job might not be as pressure-filled, etc. They’re just like,  “Yeah, it’s okay. You can get back to me.” Conversely, the least patient generation, Boomers. Is this because Boomers have less time left on the planet? Maybe. That seems a little maudlin, but the numbers add up. They’re like, “Hey, I’m retired. I have nothing else to do other than wonder how come this email is taking so long,” and they start freaking out about it. So, I thought that’s kind of funny.

Pete Mockaitis

All right. And a favorite book?

Jay Baer

My favorite author, and there’s many, many books, is Bill Bryson, the travelogue writer. Probably my favorite one is his treatise on kind of small-town America. It’s called In a Sunburned Country. I love that one.

Pete Mockaitis

Okay. And a favorite tool, something you use to be awesome at your job?

Jay Baer

Right now, I’m really enjoying a tool called ManyChat, which I use in my tequila business to gather email addresses from fans on Instagram, sort of de-anonymize that audience. We do monthly contests with tequila brands, where you can win a custom Yeti cooler or some such.

And we use this tool, ManyChat, so that people just comment “cooler,” etc., on an Instagram post, and then it automatically harvests their email address, which we then use as a contest entry. It’s just a really slick piece of technology that bolts on top of Instagram and solves a pretty sticky kind of data problem for me. It’s great.

Pete Mockaitis

Awesome. And a favorite habit?

Jay Baer

This probably won’t be a surprise based on our previous conversation, I try to be at inbox zero every day.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you and retweet it often?

Jay Baer

I’ll go back to my second book Youtility. The thesis is this: helping beats selling. And that if you really focus on being as helpful and useful as possible, you don’t have to sell because people will sell you. And that’s certainly true at the company level, but especially for purposes of this show, Pete, I think that’s great advice for everybody.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Jay Baer

JayBaer.com. J-A-Y-B-A-E-R.com is the main website. You can find me for all things tequila at TequilaJayBaer.com. And the books and the podcasts and newsletter and all that’s pretty easy to find.

Pete Mockaitis

And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jay Baer

When you’re interacting with a colleague or a customer or anybody in the workplace, I think it’s helpful to take a second in every exchange, and just ask yourself, “What do they really need?” Because often we just take the initial interaction, the initial question as that’s the depth, but there’s usually a lot more going on beneath the surface.

And if we just take a moment, just take a moment to say, “What are they really saying here? What do they really need? Not what they’ve asked for, but what do they really need?” If you can give yourself permission to just take that extra beat and think about that, and then respond and interact accordingly, it will serve you well.

Pete Mockaitis

All right. Jay, this has been so much fun. I wish you many more delightful exchanges where folks are saying your name, and everywhere.

Jay Baer

We should do this with tequila next time.

Pete Mockaitis

Oh, it sounds fun.

960: Surfacing Hidden Wisdom for Huge Breakthroughs: A Masterclass in Asking with Jeff Wetzler

By | Podcasts | No Comments

 

Jeff Wetzler shows you how to uncover startling wisdom from the people around you through better asking.

You’ll Learn:

  1. The mysteries of the unspoken–and how to tackle them
  2. The five-step ask approach
  3. The trick to posing quality questions

About Jeff

Jeff Wetzler is co-CEO of Transcend, a nationally recognized innovation organization, and an expert in learning and human potential with more than 25 years’ experience. Wetzler combines unique leadership experiences in business and education, as a management consultant to the world’s top corporations, a learning facilitator for leaders around the world, and as Chief Learning Officer at Teach For America. Jeff earned a doctorate in adult learning and leadership from Columbia University and a bachelor’s in psychology from Brown University. Based in New York, he is a member of the Aspen Global Leadership Network and is an Edmund Hillary Fellow. 

Resources Mentioned

Thank You, Sponsors!

Jeff Wetzler Interview Transcript

Pete Mockaitis
Jeff, welcome.

Jeff Wetzler
Great to be with you, Pete.

Pete Mockaitis
Well, I’d love it if you could open us up with a riveting tale of someone who saw some cool breakthroughs when they upped their asking game.

Jeff Wetzler
Well, I can start with my own self, if that’s good enough, and I think this can be super simple. I’ll share a story with you early in my career when I was just learning some of these methods, where one of the questions that I was encouraged to ask was simply the question to somebody, “What’s your reaction to what I just said?”

And it’s a funny question because so often, I think we can assume that if the other person has a reaction, they’re going to tell us what that reaction is, but that’s often not the case. Often, if someone disagrees or doesn’t land well, they’re not going to tell us, unless they actually believe we want to know. So, I was a new manager. I had a direct report. I had just finished giving him a bunch of input and guidance and direction, and I thought to myself, “You know what? Maybe I should just try this question.”

So, I said, “What’s your reaction to what I just said?” And he said to me, “To be honest, it’s completely deflating. I’m so demotivated by what you just said.” I was floored. I had no idea. I thought I had just helped him out, given him direction, sent him on his way, and little did I know that it had totally landed the wrong way with him. And had I not asked that question, I never would have known.

We were then able to unpack it and realize the problem was I was operating with different information than he was about what our client needed, which was what was leading me to make some of the suggestions that I did. We were then able to talk it all out, get on the same page, and truly we were in a good place. But had I not done that, he would have been a lot less happy, a lot less successful, and we wouldn’t have done as well.

Pete Mockaitis
That’s right. And it’s amazing how much stuff is going on and we just have no idea about.

Jeff Wetzler
And that is basically the premise of the book. That’s the whole premise, is that we are surrounded by people who have all kinds of ideas, thoughts, feelings, perspectives, feedback for us in their heads, and far too often, we don’t get access to it because they don’t tell us. But it is a solvable problem, and that’s what the book is trying to do.

Pete Mockaitis
Well, Jeff, let’s start right there in terms of they’ve got this good stuff, they’re not freely volunteering it. Why has it got to be my responsibility to dig it out of them? Shouldn’t they just speak up and say what’s up?

Jeff Wetzler
Well, what I would say is, it is what it is, and so if they’re telling you, if they are speaking up and volunteering it, cool. But if they’re not, then what are you going to do about it? And so, this is a book that’s trying to empower people to say, “If it’s not coming to you, or if you’re not sure it’s coming to you, you’re not the victim of that. You don’t have to be at the effect of someone else’s choices about what to share or not share. You can do something about it. You can invite it out of them. Not just for your own benefit, but for the benefit of both of you.”

Because when you give somebody the chance to tell you something that they’re thinking and feeling and not saying, that’s a gift to them too. You’re enabling them to be more self-expressed. You’re communicating to them that you value them, and you want to hear what they have to say, and usually it brings you closer.

Pete Mockaitis
Well, Jeff, I’d love it if you could share, if those are skeptical, like, “You know what, I think people around me, they pretty much speak up and tell me what’s on their mind”? Can you disabuse us of that notion? Any startling statistics or studies or stuff?

Jeff Wetzler
I’m happy to share that, yes. I mean, even in doing the research for this book, I came across fascinating research that, in organizations, just to take one study for example, over 85% of people, and this was across many different industries, admitted to remaining silent with their bosses about something that was seriously concerning to them. And three-quarters of those people said that their colleagues were also aware of it, and were not talking about it as well. And so, that’s in the direction of upwards to a boss.

But I’ll just give you another example. There was a fascinating study that was done at Harvard Business School by Nicole Abi-Esber and her colleagues, and they were pretending to go around and do a survey of people, but what they did instead is they put a very, like, blatant smudge on their face. In some cases, it was lipstick, some cases it was chocolate, some cases it was a marker smear, and they just counted up the percentage of the time that people said, “Hey, you got a smudge on your face. You could just wipe that off.” And can you guess what percentage of the time people did or didn’t tell the researchers?

Pete Mockaitis
You know, I’ve lived this experience, Jeff, so I’m guessing it’s pretty tiny. Lay it on us.

Jeff Wetzler
Well, 97% of people said nothing. Absolutely nothing. And yet later, 100% of the people said, “Yeah, I noticed that. It looked a little weird.” But 97% of the people said nothing. And I think to myself, if that’s just a smudge on the face that could be wiped off with one little pat, imagine what they’re not saying about the hole in your business plan, or your strategy, or the way that you’re impacting them, or how you’re demotivating them, things that are much higher stakes. So, it’s really all around us.

I’ll just give you one other study, which I thought was fascinating, which is that between 60% and 80% of people, depending on their background and demographics, have admitted that they actually don’t tell their own doctor something important about their health, because they either don’t want to waste the doctor’s time or be judged by the doctor.

And so, think about that. If this is information about our own health that could literally make us well, life or death, and we are not telling our own doctor because we don’t want to waste their time or be judged, imagine all the things that are so much less personally significant that people are not saying. So, those are a couple examples that help me appreciate how widespread this phenomenon that I call the unspoken is.

Pete Mockaitis
I love that. Thank you. And so, that notion right there, “I don’t want to waste their time, and I don’t want to be judged,” so two drivers. Because I was just going to ask, with the smudge or these scenarios, sort of why? What’s behind that? With the smudge, I’m thinking, “Well, I would like to think I’m in the 3%.” But if I wasn’t, if I didn’t speak up, I imagine it’d be because, it’s almost like, if you’re pretty sure, someone’s pregnant, I’m not going to risk it. Like, “Oh, boy, when is a little bundle of joy due?”

It’s like, “I’m not pregnant, I’m just overweight. Thank you for pointing that out.” Versus like a smudge on their face, it’s like, “Oh yeah, you got a little smudge.” Like, “Actually, that’s a birthmark. Thank you very much. It probably made me look weird.” I guess I fear being judged or some sort of negative reprisal.

Jeff Wetzler
That was the top reason, they did not want to embarrass the other person, because they were then asked, “Well, why didn’t you say something?” And they said, “Oh, I didn’t want to embarrass the other person.” And that is, in the research for this book, I identified what are the top barriers that keep people around us from telling us what they really think, feel, and know. The number one barrier is that they’re worried about the impact.

That can be the impact on us, they don’t want to embarrass us. The impact on them, they don’t want to look stupid, they don’t want to embarrass themselves, or the impact on our relationship. They don’t want to create tension in the relationship. So, that is one of the biggest barriers. But there are other barriers as well. Another barrier is they just don’t know how to say it. They don’t have the words to say it, or, mathematically, it doesn’t work.

And what I mean by that is, I discovered a neuroscience study that human brain thinks at about 900 words per minute, but the mouth can only get out about 125 words per minute. That means that less than 15% of what someone’s actually thinking, they’re telling you, if only because the math doesn’t work to get more out of it as well. So, there doesn’t even have to be any motivation to spare you embarrassment or whatever, they just can’t get it all out.

Pete Mockaitis
That’s right.

Jeff Wetzler
I was going to say, to me, one of the most significant reasons people don’t tell us things is they just don’t know we care. They’re not sure we’re interested. They don’t know that we actually value what they have to say, and so why bother?

Pete Mockaitis
Yeah, they don’t know we care. That’s well said. And so then, I’m curious, before we dig into the best practices for the asker, as we, holders of wisdom, that we are keeping silent to ourselves, any mindset shifts or reframes you might suggest for us so we pipe up more often to the benefit of others?

Jeff Wetzler
So, we don’t actually need to force the other person to do the work of asking us? Is that what you’re saying? From my perspective, I would offer, share it. The number of times that I have coached somebody on my team and they’ve said, “I’m really thinking this person needs to get better at X, Y, Z.” And I say to them, “Well, have you told that person?” And they say, “Do you think I should?” And I say, “Yeah, I really think you should.”

It is very common for me, when I coach people in my organization, they will say, “I’ve got this issue with so-and-so,” or, “I’ve got this idea for how so-and-so could do something differently.” And I’ll say to them, “Have you told that person?” And they’d say, “No, I haven’t. Do you think I should?” And I’d say, “Yeah, I think they would really value it.”

And so, a huge percentage of the time, the things that we’re withholding, we overestimate the degree to which that the other person might be fragile, or might not want to hear it, or might not be interested. So, my blanket advice is, consider if you were in the other person’s shoes, would you want them to tell you that if they were thinking that? And quite often you would want them to be thinking about that.

Now the advice has to be nuanced because there are power dynamics, there are dynamics based on other forms of difference, and sometimes the things that we’re thinking we’re right not to say because it’s going to make it worse. And so, the only other advice I would say is, if you think that actually saying the thing to the other person might actually be toxic or make it worse, talk to a friend first. Try it out. Get a little bit of context. Get a little bit of advice from a thought partner.

Pete Mockaitis
That’s good. All right. Well, before we delve into the depths of asking well, can you share what are the general maybe categories of wisdom or goodies that we’re bound to discover if we get in the practice of asking more often?

Jeff Wetzler
Yes, there are four. The first one is the challenges and struggles that someone else is facing. They are very unlikely to tell us that unless they think we really care and can help them. But imagine if you were a parent and your kid was really struggling with something and not telling you, or if you were a friend and your friend really that you cared about wasn’t doing this, or if you’re a manager.

When I was a leader, my first operating role where I was managing several hundred people in an organization, one of the teams that was under me was going through some major challenges, almost to the point where something like pretty visible and massive and high stakes up was about to blow up. And I had thought I was talking with them and coaching and asking questions all along, but they were just not telling me. And the issue was that they were dealing with challenges and they were coming up against things they didn’t know how to handle. They didn’t feel safe telling me, and so I didn’t find out. So, that’s one thing, we can understand what are the challenges and struggles that someone’s facing.

A second thing is, what do they really think about a topic or an issue or question? Maybe they really disagree with this plan that we’ve got. Maybe they think that there’s a better way forward. Maybe they’ve got some differing opinion. And often we will discover that they haven’t told us, but if we ask in the right ways, we can find out not only what they really think but I think, more importantly, where that comes from, what are the underlying reasons and values and perspectives and life experiences that got them to that view. So, that’s number two.

The third one is their observations and feedback for us. And so, literally, just two days ago, I was having lunch with a colleague, thought we had a great conversation, and I just said at the end of the lunch before we left, I said, “By the way, do you have any observations or feedback for me in my own work with this team, and my own leadership of the team?”

And she said to me, “Well, now that you asked, there is this one person on this team who’s really struggling with you for X, Y, Z reasons. I don’t think it’s your fault, but you need to know you’re having this impact on that person.” Had I not asked that question, I would have walked away from that lunch without any of that insight. Now I can go do something about it.”

And then the fourth thing is their best ideas, their most wild, crazy ideas that could be the thing that is actually the breakthrough for your team, for your relationship, for the innovation that you want to have, but that they often hold back because they might think it’s too crazy to say. So, those are four things that I think, personally, are like a treasure trove of insights and wisdom that’s all around us, waiting to be tapped into if we know how to do it.

Pete Mockaitis
I love that so much. And as you’re sharing this, what comes to mind is when I ask someone, maybe it’s about a product or service feature, quality thing, and I say, “Oh, so is it good at doing this?” And they say, “Well, we haven’t heard any complaints.” That never really sat very well with me. It’s like, “I don’t think you’re telling me much.” And as we have this conversation, like, “Yeah, that means almost nothing.”

Jeff Wetzler
That’s right. Because if people have complaints, and they don’t think you’re interested, they’re not going to be telling you.

Pete Mockaitis
Absolutely. And I’m thinking about some podcasts I’ve listened to that are just like brutally packed with ads, and then I look at their reviews, it’s like, “Yeah, surely there’s going to be a lot of people saying these ads are insane,” and then no one has spoken up. And it’s funny, it’s, like, how odd, and yet I’m not speaking up. I’m not taking the time. It’s like, “Dear, podcaster, allow me to pen this email to you.”

Jeff Wetzler
Exactly.

Pete Mockaitis
“Or raise this review,” and I’m just sort of moving on and doing something else.

Jeff Wetzler
It’s also why if you are leading a team, or in any kind of relationship really, and someone does take the risk to tell you those things, that’s a huge gift because it doesn’t often happen, and that’s something to appreciate and reward, too.

Pete Mockaitis
Absolutely. All right. Well, tell us, if we want to surface more of this wisdom, insight, goodness, you’ve got a five-step ask approach, how do we do that?

Jeff Wetzler
The ask approach is a science research-backed, practice-tested set of methods that when we put them together give us the greatest possible chance of really tapping into the wisdom and insights all around us. So, I’ll just run you through each of the five steps real quickly, and stop me if you want me to go deeper.

But number one is what I call choose curiosity, and this is the root of all asking. If we’re not genuinely curious, whatever questions we put out there are going to come across as inauthentic. But if we are curious, it really sends a message to the other person that creates a desire and motivation for them to share.

And I look at curiosity, not so much as a trait that someone has or doesn’t have, or a state of mind that we’re in, but as a choice that we can make, a decision that is always available to us to be asking ourselves one question when we’re interacting with someone. And that question is simply, “What can I learn from this person?”

If we put that question at the center of our minds, we’re far more likely to enter in a curious space. And I’m talking not about the kind of curiosity that’s like, “I’m curious about the history of Russia,” or “I’m curious about how trees grow.” It’s what I call connective curiosity. It’s curiosity about the thoughts and feelings and experiences of somebody else, and it’s the kind of curiosity that connects us to them. So, that’s number one, choose curiosity.

Pete Mockaitis
Okay. And I’m curious, if we’re not feeling that, but we’d like to, how can we get to conjure more of that up?

Jeff Wetzler
So, in this chapter of the book, I talk about a couple things. One is to become aware of how it is that we construct our view of any situation, which I call our story about the situation, in a way that’s so certain. And the way it typically works is that we will walk into any situation, and there’s, of course, thousands of things that we could pay attention to, what this person said or didn’t say, or what they’re wearing, or the temperature of the room, or any number of things, and we can only select just but a tiny slice of that, otherwise we would go crazy.

The problem is we do this in microseconds and we forget all the things that we’re not selecting, and we just think the thing that we’re selecting is the is the thing, is the totality of the reality, and then we zip up, what in the book, I talk about as our ladder of understanding, all the way to reaching a conclusion, which basically, quite often, reinforces the assumptions that we brought in the situation with in the first place that caused to select what we did, and so, we get stuck in this thing called a certainty loop.

And so, if we want to break out of that, what we need to do is inject some question marks into the story that we’re telling. The first question mark we can inject is, “What information was I paying attention to? And what information might I have been overlooking?” All of a sudden, it’s like, “Huh. Oh, you know what, maybe there was more to it that I wasn’t zeroing in on. Maybe something else was going on. Maybe the other person was up against something that I didn’t realize. Maybe I was contributing in some kind of way.”

And then the next question we can ask ourselves is, “What might be a different story that somebody else could tell, about this information, than I would tell?” Now, sometimes we need to, in fact, enlist other people, find a friend, and say, “Hey, this is how I looked at it. How would you look at this situation?” because curiosity is a team sport. It’s much easier when we can get other people to help provoke that kind of curiosity.

So, we can start to find how we construct that story, and then once we understand how our mind works, we can begin to put question marks in different parts of that story.

Pete Mockaitis
Oh, yes, I think that’s beautiful, because if we just know that we know, and of course, that’s how it is, and we’re certain, then there’s not much at stake within that curiosity, there’s not much motivation or need for it. And yet, I think it’s also fair to say that, boy, we humans are astoundingly overconfident in so many domains, it’s just I’m flabbergasted by it in terms of human nature, that’s one of the most intriguing. I’m sure I’m the same way. I’m not above it.

But when I hear people say things with such conviction and certainty about the future, I was like, “Wow, have you ever been wrong before? Tried to plan that didn’t work? Experienced the emotion of surprise? Well, then I’m surprised that you are so vastly certain that this future will play out precisely as you have said.”

Jeff Wetzler
Exactly. Exactly. And in the chapter, I also talk about things that zap all of our curiosity. I call them curiosity killers, one of which is being emotionally triggered. And so, I know for myself, when I get upset, when I get threatened, when I get stressed out, when I get pissed off at somebody, my curiosity just dies.

And so, I offer some strategies to say, “How might we flip that?” And instead of having our curiosity killed, could we use our emotions as cues to say, “This is the moment when I most need to be curious, when I’m actually feeling furious”? Just like the same way we would put a rubber band on the door to say, “Oh, yeah, this is going to remind me to do the dishes. I’m noticing that I’m feeling really righteous right now, really certain right now. All right, there’s something I’m not seeing. I got to get curious right now.”

Pete Mockaitis
Okay. And so, what’s our next step?

Jeff Wetzler
So, the next step is called make it safe. And this is a recognition that even if I am dying to know what you really think and know, if I’m super curious, if you don’t feel safe to tell me your truth, especially if it’s a hard truth, it doesn’t matter how curious I am. This is building off of the research by Professor Amy Edmondson on psychological safety, and it is really about lowering the barriers that other people feel.

And this is particularly important, by the way, if we’re operating across lines of difference, especially power differences. CEOs are notorious for being insulated from the truth, but that’s really the case for any leader where there’s any hierarchical situation. But other kinds of identity differences as well: race, class, gender, ability, etc. those can all contribute to a less safe situation. And so, making it safe involves a few things. One is choosing how and when we connect, creating connection with the other person.

And so, for the book, I actually interviewed some iconic CEOs and asked them, “How did you get away from being insulated from the truth? How did you get people to actually be honest with you?” And one of the patterns that emerged is they were very intentional about where and when and how they engage with people.

So, Bill George from Medtronic said, “I would never invite someone to my office and make them sit across the big CEO desk from me, and assume they’re going to feel safe to tell me their truth. If I really want to know the truth, we’re going to take a walk. I’m going to sit on the couch. We’re going to sit across from each other on a couch, or I’m going to go to their turf. I’m going to go on a ride along with them on a sales call, etc.” And so, they were really intentional.

And I think the same is true in our own lives. If I want to learn from my teenage daughter what’s really going on for her in school, and I say to her, when she gets home from school, “How was your day? What happened? What did you learn?” I get absolutely nothing. But if I follow her lead about where we should be connecting, we’re going to do it at 11:00 p.m. when she’s done with her homework, done talking with her friends, decompressed from the day, and it all comes out, and she doesn’t want to stop talking. And so, part of that is like the where and how of connecting.

Another part of it is if we want someone to open up with us, we’ve got to open up first, and that opening up could be, “I’m opening up about what I don’ t know and why I’m asking the question so you don’t have to guess at my agenda,” or, “I’m opening up about something that might feel vulnerable to me as well, so that I can show you that we can both do that.”

And then another part is what I call radiating resilience. And this is so important because it’s demonstrating to the other person, “I can handle your truth. If you tell me something, I’m not going to crumble. I’m not so fragile. And also, I’m not going to punish you or hold you responsible for my own reactions.”

Pete Mockaitis
And how does one radiate resilience?

Jeff Wetzler
It could be as simple as saying to somebody something like, “Hey, listen, if I were in your shoes, I might feel really frustrated at this moment, given what happened. What’s going on for you? Is that what you’re feeling?” That’s one way to do it. So, you’re basically normalizing it. And so, if they can then say, “Yeah, I am feeling kind of frustrated,” I’m showing them that that’s not going to bother me if they say that.

I had an investor in my current organization, Transcend, say to me, “Look, I’ve made the investment. I just want you to know, my expectation is that things are not going to go the way that you pitched them to me when I made the investment, because no one can predict the future. If you could predict the future, you’d be rich right now, and you’d be betting on horses and winning the lottery. And so, I’m actually interested in how are things going that are different than what you pitched and expected. And if you tell me everything’s on track, I’m going to be suspicious.” And all of a sudden, she said to me, she can handle any bad news that I might throw her away.

Pete Mockaitis
That’s nice. That’s nice. Or, imagine if people are telling stories of, “I heard this surprising, unpleasant feedback, and it was so usefully transformational for me.”

Jeff Wetzler
Totally, yes.

Pete Mockaitis
It’s like, “Oh, I appreciate this thing.”

Jeff Wetzler
And leaders can do that publicly, too, and they can invite that hard feedback publicly, and they can just acknowledge or reflect on it publicly, too.

Pete Mockaitis
All right. And I guess, also, there’s some body language signals in terms of if there’s scowling or nodding or shaking your head. It’s like, “Oh, it looks like you really hate hearing this. Maybe I’ll stop talking now.”

Jeff Wetzler
Yes. One of the people I interviewed for the book was a clinical psychologist who said that one of the top things that stop adolescents from telling their parents the truth is if their parents flip out and have strong reactions. And so, you shouldn’t necessarily be stone-faced, but monitor your reactions, because whether on the positive or the negative side, if you get really overreactive, it makes the other person feel like then they have to take care of you as opposed to continue to express what they have to say. And the same is true in business settings as well.

Pete Mockaitis
All right. And let’s hear the next step, pose quality questions.

Jeff Wetzler
So, the next step is really, what are the questions that we’re posing? And I distinguish between quality questions and crummy questions, because there’s a lot of questions out there that we ask that are not quality questions. They could be questions that I call sneaky questions, where you’re actually trying to get the other person to the answer that you want to get them to and manipulate them. They could be, like, attack questions like, “What the hell were you thinking?” So, there’s a whole bunch of questions that are not quality questions.

The definition of a quality question is simply a question that helps us learn something important from somebody else. And just the same way that a surgeon has all kinds of very precise scalpels and other tools to get at what they’re trying to get at, questions are the same exact way. We can use different kinds of questions depending on what we’re trying to learn from someone.

So, like what I shared at the very beginning of this conversation, when I said to that coworker of mine, “What are your reactions to what I had to say?” That’s a particular question strategy that I call requesting reactions that we can use to understand what we had to say land with someone and what we’d be missing. But there’s other categories of quality questions, for example, one that I call “invite ideas,” which is simply to say, “Hey, I got a dilemma. How might you think about this? What ideas do you have for how we could do something differently?” That’s another category of quality questions.

And then I would say another category is, this is one actually that I think is so underutilized but so powerful. I call it clear up confusion, which is just simply to say, “Hey, when you talk about expanding into new markets, what do you mean when you say expanding into new markets? When you talk about, ‘We got to get better at X,’ what does X mean to you?”

Because so often we’re using the same words but meaning different things and just pausing and saying, “Hey, what do we each mean by this?” can unlock so much insight.

Pete Mockaitis
Well, thank you, those are great questions. Could you also demo some of the crummy questions that are asked all too often?

Jeff Wetzler
Well, so one category of crummy questions is clumsy questions. And clumsy questions could be, for example, when someone says, “I think we ought to go in this direction, right?” I’m just adding “right.” It’s kind of like, well, it makes it very hard for someone to say “wrong,” or, “Am I right?” or that kind of thing.

Or, sometimes it’s clumsy just to layer three or four questions on top of one another, and then the other person is like, “Well, which one am I supposed to be responding to?” Or if they say yes, you don’t know which one they’re actually responding to. So, sometimes questions can be well-intentioned but just super clumsy as well.

And then there’s questions that are more like leading-the-witness kinds of questions, questions that a lawyer might put on, say, to somebody on a stand, where they’re trying to get them to admit, like, “Don’t you think you could’ve done it a little differently better this way?” Or, even like, “Have you considered seeing a therapist about that?” Where it’s like, “We got an opinion behind that question.” Those are all categories of kind of crummy questions.

Pete Mockaitis
Yeah. Boy, saying “right” after a statement is, ooh, that’s a tricky one. I don’t even know if I’m supposed to say anything at all. That’s how it feels on the receiving end.

Jeff Wetzler
Totally. Totally.

Pete Mockaitis
Like, “Is this just your vocal pause instead of ‘um,’ ‘like,’ ‘you know,’ you’re saying ‘right’”? One time I heard someone say, this is kind of insensitive, but I thought it kind of rang true to me. It’s like when someone says, makes a big statement, followed by “right,” what they’re really saying is, “Can I move on now, or do I have to slow down for you dummies?” “Okay, yeah, that’s how it feels.”

Jeff Wetzler
It can have all kinds of impacts like that. And I think the sad thing is that sometimes it’s also coming from a good place where they’re actually trying to check, “Does that resonate? Do you agree with me? Are we on the same page? Am I making any sense?” But it’s clumsy by just saying right, because it has all those unintended impacts.

Pete Mockaitis
All right. Well, next up, step four, listen and learn.

Jeff Wetzler
So, once we ask the question, it all comes down to how well we listen to what people actually have to say to us, and most of us think that we are far better listeners than we actually are. And there’s a difference between trying to listen and actually hearing what someone’s saying or what they’re not saying.

For the book, I interviewed professional listeners, including world-class journalists. I remember one journalist, Jenny Anderson, saying to me that whenever she can, she will audio record her interviews with the people that she’s reporting on. And then when it’s over, she’ll go back and listen to it two, three, four times. And every time she listens to it, she’s astounded that she hadn’t heard that important thing in the previous time, or in the time that she was live.

And I think to myself, if a professional journalist doesn’t hear it the first time or the second time or even the third time, imagine how the rest of us mere mortals, who are not recording most of our conversations, how much we’re missing as well. And so, listening to learn, part of it is expanding the channels that we’re listening through. Many of us, myself included, tend to focus in on one channel of information, which is the content that someone’s saying, the facts, the data, the claims that they’re making.

But there’s two other really important channels to be listening through. The second one is the emotion. So, what are the feelings that someone is displaying or expressing in the conversation? And the third is action. What actions are they taking in the conversation? Are they repeating themselves? Are they constantly pushing back? Are they just going along with what we have to say? Those are all different examples of actions.

And so, just the same way that we can appreciate in so much greater richness a piece of music by being able to listen for the percussion and the vocals and the harmony and some other instrument, we can train our ears to also listen for content and for emotion and action, and then put them together and ask ourselves, “Are they consonant? Is there tension between those different things?” and really take in a much richer range of information.

One way to do that, and one thing I write about in the book to keep in mind for listening, is that often the first answer that someone gives to our question is not the most important thing they have to say about that question. Psychologists, clinical psychologists, have a term for this that they call the doorknob moment, where they’ve just been through a whole session with somebody of therapy, they’re at minute 49 out of 50, the person is about to get up, starts to put their hand on the doorknob to leave, and that’s when they actually say, “I’m thinking about leaving my wife,” or, “The government is investigating me,” or whatever.

And that would have been the most important thing to talk about during the whole session, but it only comes out at the last minute. And I think the same is true in many of our conversations. People can be thinking to themselves, working up the courage, “Do I have the courage to actually say this?” or, “How are they going to react?” or, even just trying to put the words together. And yet, if we ask a question, someone gives the answer, we think we know what they really think and we move on in the conversation, or we just react to it, quite often we are not actually getting it.

And so, an important way to overcome that when listening to someone, one thing is just to wait because more might come out. But a second is to just say, “Say more about that. Is there more? Anything else you have to say?” Sometimes in my own work conversations, if I’m brainstorming with someone, or asking them for thoughts or ideas, I’ll say, “Cool. Thank you. And what else?” And sometimes I’ll say, “I’m just going to keep saying to you ‘what else’ until you tell me that’s it, because each time I say what else you come up with an even better idea.”

And then, of course, you have to respect it when you’re done. But those are a couple of ways to really listen for what’s at the essence of what someone has to say.

Pete Mockaitis
All right. Great. And step five, reflect and reconnect?

Jeff Wetzler
Step five is my favorite because I am a nerd and junkie about learning. And step five is all about “How do we take everything we just heard and squeeze the learning out of it, convert conversation into actual insight?” And I talk about a method that I call sift and turn. So, the first part is sifting it, asking ourselves, “Of all the things I just heard, or maybe wrote down in my notes, what’s valuable? And what can I let go of?” because it’s not all equally valuable.

And so, sifting it is, first, just kind of getting down to “What are the nuggets?” And sometimes it’s helpful to sift it with the help of other people because we may bring our own biases or assumptions about what we filter in and filter out. So, we can ask other people who are in the conversation, “What did you think was most important there?” Or, we can show our notes to some friends, etc.

But then once we’ve sifted it and we know what the goal is, then it’s about turning it. And turning it, I talk about three reflective turns. The first reflective turn is to say, “From what I heard, how did that affect or challenge or confirm the story I have about this person and about the situation?” So, I call it story-level reflection. And then we can say, “Now, based on that, what steps can I take in this situation? Maybe I need to course-correct. Maybe I need to apologize. Maybe I need to double down on my direction,” whatever it may be, but really thinking through what are the steps.

And the third turn I call stuff-level reflection, and this is to say, “Is there some insight I had here, or something they said that might help me get new perspective on my own deeper assumptions or values or ways of being, something that’s deeper in the stuff that I have?” And so, we can walk through these three turns, and I think a lot of people think about reflection as some esoteric thing. But this is a very kind of simple and concrete and practical way to take a conversation and really get the most out of it.

But we can’t stop with just the reflection. It’s important to reconnect to the other person. That’s why I call it reflect and reconnect. And the reconnecting is simply to go back to someone, and say, “Here’s what I learned from our conversation, and here’s what I’m going to do about it.” Because oftentimes, people are thinking, “I don’t want to waste my time. Did I waste my time? Are they going to actually do anything with that? Did I waste my breath?”

When we go back and we say, “Here’s what I got from what you said, and here’s what I’m going to do about it,” we not only let someone know we value them, they didn’t waste their time. We also give them the chance to modify what we took away because maybe we took away the wrong lesson. But I think we vastly increase the chances that, in the future, they’re going to want to share more because they know it’s a good use of their time.

Pete Mockaitis
Lovely. Thank you. And I’m curious, if folks are jazzed, they’re going down this route of asking, asking away, and they find, “Huh, I’m not getting much when I ask,” in terms of it’s like, “Fine. Nothing much. Sounds good,” what do you recommend we do? I guess you’ve already pinpointed any number of the potential barriers or gaps that could be explaining things, but if we’re the asker and we find we’re not getting much on the other side, how would you recommend we approach diagnosing and addressing that?

Jeff Wetzler
I would go back to the make-it-safe step first, and I’d be asking myself, “To what extent does the person truly feel safe to share?” And I’d be asking, “Have I really created a connection of trust with that person? And are we doing this at a time and place where they really feel safe?” But then the second thing I talked about was opening up.

Part of opening up can be even being honest and saying, “I would have guessed that there might be more that you had to say on this. You might have more thoughts on this. And I’m wondering, is there anything more that you have to say about this? I’m also wondering, is there anything about how we’re having this conversation or what that I’m doing that might be making it harder for you to share if you do have it as well, and naming that and inquiring?”

Pete Mockaitis
All right. Well, Jeff, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jeff Wetzler
I think I would just summarize by saying, this problem of the unspoken is pervasive, it’s painful, but it is not inevitable. We can truly do something about it.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Jeff Wetzler
Yes, one of my favorite quotes comes from…do you know Bill Nye the Science Guy?

Pete Mockaitis
Yeah.

Jeff Wetzler
So, Bill Nye says, “Everybody you will ever meet knows something you don’t.” And to me, that really sums up a lot of what this book is about, which is that I want to understand what is that thing that somebody else knows that I don’t. And it’s a reminder to myself, there is something I can learn from everybody.

Pete Mockaitis
All right. And a favorite book?

Jeff Wetzler
There is a mentor of mine named Diana Smith, who just actually, two days ago, released a book called Remaking the Space Between Us. And it talks about a lot of the application of many of the similar ideas to what’s in this book, but applying it to our democracy and our society. And it talks about how we have grown distant from one another, and how we’re complicit in that, and how we can reconnect with one another, Remaking the Space Between Us.

Pete Mockaitis
Okay. And a favorite tool?

Jeff Wetzler
I, actually, about nine months ago, started using, this may sound a little dorky, but I started using a to-do list program called Things. I don’t know if you’ve heard of it or not. But when writing and launching a book, it is amazing how many moving pieces there are, and how many work streams there are, and this tool called Things, literally, helps me get my head around every bit of it, but then I can also only have things show up that I need to do on the day I need to think about it, and the rest of it can be in the background. I don’t even have to think about it. And that has, I think, been a lifesaver for me.

Pete Mockaitis
All right. And a favorite habit?

Jeff Wetzler
One of my favorite habits, you saw my dog make a cameo appearance earlier in this podcast, I spend probably three to five minutes every morning when I get up, my dog is usually up before I am, and she just jumps all over me, and I lie down on the couch and I just let her sort of like stand on top of me as if she is, like, one dominated our relationship, and I just get to pet her and play with her, and it’s a kind of a center of attention for our whole family. And so, I guess that counts as a habit and I enjoy it every morning.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote back to you often?

Jeff Wetzler
Well, this is one that I learned from Kim Scott, who wrote Radical Candor, but I have found that it resonates and people often repeat it back, which is, “When you’re furious, get curious.” That’s the time when we most need to get curious, and I think the rhyming just helps it stick a little bit more.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jeff Wetzler
www.AskApproach.com is the website. I’m also on LinkedIn, Jeff Wetzler. There’s an Ask Diagnostic on the website, or you can get to it at Assessment.AskApproach.com, and that really helps you understand how well do you learn from people around you, and which parts of the Ask Approach are you strong at, and which ones do you need to get better at. And then we’re on Instagram at Ask Approach.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jeff Wetzler
My call to action would be to approach every single person with the question in your mind, “What can I learn from this person?”

Pete Mockaitis
All right. Thank you. Jeff, this was fun. I wish you much access to hidden wisdom.

Jeff Wetzler
Thank you. I wish the same for you and for all your listeners.

958: The Five Essential Behaviors of Great Collaboration with Tricia Cerrone and Edward van Luinen

By | Podcasts | One Comment

 

Edward van Luinen and Tricia Cerrone slice through the clutter to identify the fundamental keys to effective collaboration.

You’ll Learn:

  1. What most people get wrong about collaboration
  2. How to overcome the barriers to authentic collaboration 
  3. How to zero in on an inspiring  “noble purpose” that drives motivation and engagement 

About Tricia and Edward

Tricia Cerrone 

Courage and collaboration are hallmarks of Tricia’s global leadership experience, whether it is leading a project, innovating new designs, or overseeing a portfolio of work. With a keen eye for talent and more than 20 years on the business and production side of designing and delivering technically challenging projects at Disney and other Fortune 500 companies, Tricia is adept at inspiring and motivating teams toward successful outcomes while advancing careers and developing new leaders. 

Edward J. van Luinen, Ed.D 

For over twenty years, Edward has been a talent champion of teams worldwide. His experience includes Disney, Sony, and Heineken. He led teams through transformational global-regional-local restructuring, successfully implemented mergers and acquisitions, and introduced new software, learning systems, and leadership strategies. Edward’s collaboration motto is “advance a team member when you advance yourself.” He has worked in Africa, Europe, and North America. Edward collaborates in both French and English. 

Resources Mentioned

Tricia Cerrone and Edward van Luinen Interview Transcript

Pete Mockaitis

Trish and Edward, welcome.

Tricia Cerrone

Hey, Pete, happy to be here.

Edward van Luinen

Thank you, Pete.

Pete Mockaitis

Oh, I’m happy to be chatting.

Edward van Luinen

Great to meet you.

Pete Mockaitis

So, your company’s called Authentic Collaboration. We’re going to talk about that a lot. Maybe, for starters, you could give us a definition. What do you mean by collaboration? And what makes a collaboration authentic versus inauthentic?

Edward van Luinen

Authentic collaboration is a group of people working toward a goal with all-hands on deck all the time. That’s a unique time because a lot of teams, the first thing they try to figure out is, “Okay, who’s the boss? Who’s the doer? Who gets the glory work? Who doesn’t get the glory work?” So, that makes it original and authentic right off the bat. It’s also a process with a lot of specific tasks that teams can begin to do on day one to set the tone of how they want to work, not just people staying in their swim lane and doing lists of tasks. How we work together is really the most important part of authentic collaboration.

Tricia Cerrone

And I think the part about why we picked authentic is we come out of the womb really good, and then but we get all these attachments and behaviors and things that aren’t useful to us anymore. And so, just imagine, like, we just want to kind of wipe off all the barnacles of life and be our true selves. And the behaviors really fight that and combat all of our weaknesses in a really easy way that’s natural.

Pete Mockaitis

Okay. Well, tell me, you’ve done a lot of research and teaching in the world of collaboration, any particularly striking, surprising discoveries that you’ve made about us humans and how we collaborate, best and worst?

Tricia Cerrone

That’s a good question. It’s interesting that people don’t actually know how to collaborate. I feel like the reason why it’s so important now, and we see in so many statistics people are trying to figure it out, and it’s the cause for so many work failures, but people are sort of just told to collaborate, and then they don’t really know what that means.

And sometimes they’re like, “Okay, we’ll make this beautiful cute room with fun things in it,” or, “We’ll kind of work together,” but that doesn’t necessarily mean collaborate. So, it’s like we learn how to walk but we forget it actually takes a few different movements to walk and sustain with collaboration. Only no one’s ever told you what those movements are.

And so, once we realized people just, they were doing things accidentally, but didn’t know why they worked, and so sometimes something would work. But, overall, no one really understood what it meant to collaborate. So, for us, we figured these five behaviors. If you do them all, you create this culture of collaboration that works consistently all the time. And so then, we went through, and we validated each of the behaviors of why they work for us as humans.

Edward van Luinen

Absolutely. The five behaviors of a new way to work and lead, which is authentic collaboration, is generosity, co-creation, action, resourcefulness, and gratitude. And as Tricia exactly said, many of those behaviors are on their own, not original. But we did some original research with hiring a researcher and found that these cluster of behaviors are unique and have not appeared in any sort of model before.

So, exactly as Tricia says, too, it’s like we first have to understand what all the behaviors are, and then start to practice them day in and day out, and that makes a difference and that makes an authentic collaboration team.

Pete Mockaitis

All right. Well, could you give us a picture for what’s the state of collaboration today in terms of how well are, say, American, for the sake of conversation, workers doing at collaboration and what’s at stake?

Tricia Cerrone

Well, there’s a few statistics, right? I’ll let Edward go in a second, but I was just reading a Gallup poll about our lack of engagement at work, which really speaks to collaboration. And the 2023 kind of state of the world was basically that we’re losing like $8 trillion in productivity because people aren’t engaged, and they just don’t want to work with each other. And in America, that’s like $550 billion of what’s being wasted. So, basically, like 21% of people right now are looking for another job, and that’s about the amount also that are engaged at the office. And, Edward, do you have a few other statistics?

Edward van Luinen

Yeah, absolutely. And I agree with Trish. I mean, the Gallup poll is really important. Salesforce did a survey, and 85% of workers said that the primary reason that projects are failing is because of a lack of collaboration. And I think they think, “Oh, I’m a team member. I’ve just got to do tasks. It’s consensus. 50 people have to be in the room, but I’m not sure what people are doing.”

So, going back to the behaviors, it’s really about how we work, not what we’re doing. And authentic collaboration focuses on making sure that we are working effectively together first before we start accomplishing our goals and tasks. Software, another industry, 50% of software budgets are created for collaboration tools. The big question is, “Do the software engineers creating the collaboration tools know how to collaborate?” Maybe some do, maybe some don’t. So, a challenge and an opportunity for those to learn more about authentic collaboration, Pete.

Pete Mockaitis

Okay. Well, could you perhaps zoom in to a particular group or workplace or a team, and paint a real clear picture of what does typical, yet unfortunately bad collaboration look like, and then perhaps something they did to turn things around and the cool results that came on the other side of that?

Tricia Cerrone

There’s certainly like many things you can do wrong. One particular team that I was working with and I was not the leader at the time, the leader, you know, people can be so nice at work, at home, and then they get to work, and some of the times their insecurities come out. So, if you have a leader who is insecure, which, in a way, is like how one of the ways that pride can show up at work, then it’s hard because they don’t trust your decisions necessarily, but they also don’t trust their own decisions.

And so, what we had to do was actually gently educate our leader so that he could trust working with us. And so, I think leadership, it can show up as like ego. So, when you have someone on the team who like wants all the attention, then they don’t want to collaborate. And I think the other thing that happens in teams is, to Edward’s earlier point, people stay in their lanes because HR, to a degree, has made an industry out of, “These are your roles and responsibilities. You do these.” And then, “If I do those, no matter what someone else does, I won’t catch the blame, I won’t lose my bonus.”

And so, it’s this fear that’s come onto teams, and so that’s what we see a lot of is sort of like fear that I won’t be able to do my jobs because someone else didn’t do their job. And so, that’s why we try to use this sense of generosity to remove fear, and so that people are trusting each other and actually being honest with each other, and helping to problem-solve quicker. Did that answer your question, Pete?

Pete Mockaitis

Oh, yes. Thank you. And when you talked about insecurity, what are some of the typical behaviors, I don’t know, words, phrases, actions, that you see insecure people taking?

Edward van Luinen

Great question, Pete. I feel that it shows up in hoarding information, hoarding team members, “This is my team. I’ve spent years hiring, coaching, growing them to be the high potentials or leaders. I want to keep them,” instead of the organization owning the talent. I think it shows up in not being all hands-on-deck all the time, “Because I’m a senior vice president, I don’t have to clean up the conference room after a meeting, when in fact I should, because I was participating in that meeting,” as an example. So, it can show up in a lot of ways.

I feel that another way that, on teams that I’ve been on, is that if we, as Tricia says, valiantly try to demonstrate the authentic collaboration behaviors in three, four, five meetings, and sometimes when you give, you kind of want to get, because you are role-modeling and demonstrating how you want to be treated. But in additional meetings or collaborations that I’ve tried, after three, four, five meetings, if I’m not getting any response from these authentic collaboration behaviors, it’s a good indicator that it may not work.

Pete Mockaitis

Oh, okay. Well, that’s kind of quick results. We know pretty fast, apparently, if we need some traction here.

Edward van Luinen

Well, yeah, sometimes you have to. of course, depending if you’re in a company, you don’t often have the luxury of saying, “Okay, I don’t want to do this,” but as consultants or in a company even, you get an indication of how easy it’s going to be to demonstrate these behaviors and want to love your job. So, the question we want to ask is, “How can we get people to love their job even more?” And we feel we can do that with authentic collaboration.

Tricia Cerrone

I want to just add something to what Edward says. One thing we do tell people is if you do these behaviors, whether anyone else does or not, you are going to enjoy your work better because the way people respond to you is going to be different. And so, it does change the energy and the dynamic of everyone that you interact with. So, even if your whole team isn’t doing it, you’re still going to have greater success.

Pete Mockaitis

All right. Well, I think we must hear these five behaviors. We got some hype here, let’s deliver. Tell us, what are they? How do we do them?

Tricia Cerrone

Well, the first one is easy, and I’ll just say, like, anyone can do these behaviors. It’s not about personality or style or how you were brought up, or anything like that. You can all do them. They’re all about the actions that you can do, behaviors, and getting better at them and being a little intentional about it. So, generosity is the first one, and generosity, you know, we all know that. It’s about serving and helping others.

So, it’s like, “How do you look at your team developing each other? How do you grow each other? Do you coach each other after a meeting? Do you,” as Edward said earlier, “help to clean up? Do you see what their needs are?” But the other great outcome of generosity is that it overcomes fear and scarcity, and that we talked about earlier, that insecurity and pride because it creates connection. So, that’s one of the great things about generosity. We could talk about generosity all day. I’ll hand it off.

Pete Mockaitis

Oh, sure thing. And so, if I am trying to practice generosity regularly, are there any particular mottos, mantras, mindsets, attitudes that just I have in me and I’m working through as I see the world and make decisions, and choose what to do?

Tricia Cerrone

No, I probably wouldn’t say that we do have one. It’s more of like, “Look, be a little bit self-aware and look around you to see who needs help.” It’s how we walk through life, “Who needs help?”

Pete Mockaitis

And I love those simple examples in terms of cleaning up and coaching, etc. Can you give some additional easy little ways we can help out every day?

Edward van Luinen

Absolutely. Thanks, Pete. And one of the ways is we worked with a lot of leaders on our project, three-year project, Authentic Collaboration, which came out of this project, and one is that feedback is very important on how you’re doing. And we made a commitment to provide very specific, timely, written feedback to leaders that helped us within 24 hours.

Many of them commented, “Gosh, I usually got this verbally, or it was very late, or it wasn’t specific,” but we wrote detailed thank-you notes, which seems a little bit old-school, but I think people still like to get written thank-you notes about how they made a difference on the project. Another generosity trait that we demonstrated was we had a lot of high potential junior, more junior talent, you could say, on our team.

Well, one of the ways that we thought we were generous and collaborative with them was “You’re going to kick off this meeting with a bunch of executives present.” “I don’t know if I could do that.” “Well, we’re going to coach you to make sure you feel comfortable doing it,” and then they did it, right Trish, numerous times.

And then we said, “Well, how did you feel doing that?” “Oh, my gosh, it was great. Someone came up to me and really was happy to meet me, and didn’t know I worked in that division or department, and we’re going to have a coffee because now they know who I am.” So, I feel that’s another specific behavior of generosity, is letting other people shine. That’s real important.

Pete Mockaitis

Okay. And I guess the counter, the opposite of generosity is not necessarily being evil and maliciously destructive, but rather maybe more of a scarcity mindset in terms of the hoarding, “This is mine. I’m not going to share. If I give a little then it’s going to come back to bite me because I will have less because I have given.”

Tricia Cerrone

Right. And also, like, the ego of like, “Well, I did this on my own, I’m the star,” and not sharing that it took a team.

Edward van Luinen

Exactly. No, you’re right, Pete. Great question. And our motto, actually, and our book title is Collaborate to Compete. We feel that’s counterintuitive, it’s original, it’s pretty disruptively innovative, because most times, as you know, Pete, and Trish and I experienced as well in companies, people are unnecessarily competing against each other. Why don’t we work together and compete to get more market share?

Pete Mockaitis

Certainly.

Edward van Luinen

That’s who we should be competing against. So, collaborate is, and the whole performance management system, as Trish was saying, the rewards were built on competing, not collaborating, so it’s a real head-turner.

Pete Mockaitis

All right. Well, so let’s hear about the next behavior.

Tricia Cerrone

One of the next is like resourcefulness. So, it’s better to be resourceful than to have resources, but it’s really about developing your ongoing growth and knowledge about everything in the world because you can often use everything, whether it’s tools or information. And so, it’s knowing how to use all of that in the moment, but having this also attitude of behavior of always learning.

So, even if we were going on a trip to Hong Kong to check out a different park, we would take a half day to like, “Okay, maybe I can get a tour of operations and learn how they do things differently here.” Or, if I’m in a restaurant and it’s, again, another country, like learning a few words, asking the history of the restaurant, because all those little things feed into your experiences and who you might be talking to.

And, as a designer, especially working with Disney so much, even looking at the world around you, like, “What’s the sense of humor of the country?” and you can see that in advertisements, or you might experience the culture in a store or anywhere you go. So, resourcefulness is really about asking questions and being curious, and curiosity really drives resourcefulness.

Edward van Luinen

I agree with Trish. Another behavior is co-creation, and a lot of people think, “Oh, I’m just going to go to a brainstorming meeting, and we’re going to come up with sort of a group decision.” I think that’s probably the 101 of co-creation. Co-creation can actually be democratized, for lack of a better word, throughout the organization in every interaction you’re in.

How can a conversation become co-created? You have ideas, I have ideas. We co-created our solutions all the time within the team. If they were co-created, that doesn’t mean, again, going back to the definition, all-hands-on deck all the time. It’s not my idea, it’s our idea in a conversation, in a meeting, in almost every interaction you’re having, you’re co-creating. And that’s, I think, another important behavior to authentic collaboration.

Tricia Cerrone

Yeah, and a lot of part, a lot of the co-creation piece is it’s important with problem-solving, and often people are jumping in with like this solution, that solution, but this kind of gives you the discipline to pause and listen and ask questions and build on that idea first, and explore it first, and then move on to the next idea, and then prioritize.

And all of that’s important, one, because you might miss something that is a great solution, but it also makes sure that everyone on your team feels seen and heard and valued for the idea and contribution. And a lot of the behaviors do that. It’s sort of a thing that we all need as humans and it also makes our work feel like more valuable. So, connection and being seen, heard, and valued is kind of core to why all these things work together.

Pete Mockaitis

Okay. And so, do you have any top do’s and don’ts to achieve those ends?

Tricia Cerrone

Yeah, keep your mouth shut to start, right? So, co-creation, like if you have a problem, state the problem. And if you’re a leader at the table and you’ve brought everyone together, don’t be the leader who’s like, “No, that won’t work.” Don’t be the leader who’s like, “Oh, I have a better idea.” Don’t be the person who says, “We’ve tried that before.” Pause, and even if you don’t think it’s a good idea, ask the question, “Well, tell me more about that,” or, “What made you think about that?” or, “Why do you think that might work in this situation?”

So, it’s that ability to explore an idea a little deeper despite your own filter that you have. So, again, a little bit of self-awareness and a little more listening. We were just interviewing another leader who was sharing that she brought together this entire team of leaders, and the solution came from the custodial person, not from all these other experts who are great designers and thinkers. And I think that’s what it is. Everyone needs to listen because you don’t know where that great idea is going to come from.

Pete Mockaitis

All right.

Edward van Luinen

Absolutely. I agree, Trish. And, gosh, I was a people manager for five or six years, always leading the team meeting. And I don’t know, finally I had the realization, Pete, that was like, “Edward, why don’t you ask your team members to take turns leading a meeting? Why are you doing it all the time?” And I think that speaks to what Trish is talking about.

Co-creation is other people have gifts and talents and creativity, and, gosh, they probably are maybe better at leading a meeting than you are, and you’re the one that has the manager title. So, I think that goes to also being generous and co-creating and being grateful for wonderful team members too.

Pete Mockaitis

All right. Let’s hear about the fourth behavior.

Tricia Cerrone

Action or preference for action is what we call it, and so it’s obviously you have to move. The reason it’s important and we include it is because people have a lot of fear about making decisions, and you have to act even when you don’t have all the information, and that’s the point. And you actually don’t need that much information to move forward on something, and to try something, but if you do that then you will learn, “Okay, does that get me a little closer to the answer? Or is that something I’m going to cross off as it’s not going to work?”

And then, either way, whenever you do act, it builds that courage in you to continue to take more action. And when you do it as a team, it builds that confidence on a team so it’s a great feeling of that first time, especially when you do that together as a team, and you grow that kind of security and confidence and ability to take risks together.

Pete Mockaitis

All right. And the fifth?

Edward van Luinen

Gratitude. Gratitude, we define as it’s really more than a feeling, it’s an action. So, it’s tied to action. I’ll give a specific example. I had to get ready for a very difficult meeting. I don’t know where I was working at the time, and I took the time to journal before that meeting, “What were all my thoughts about why I thought this was an excellent project? While I was even having a difficult time with the project at that moment, overall, what was great about what was I doing, what the team was doing, what the effort was, what were the early results?”

So, that when I went into that difficult project meeting, I was actually, that time spent on gratitude was almost sort of like an armor. Other people were negative, and they might have been critiquing but I was calm and I feel giving myself gratitude, and allowing to share gratitude with team members is also really important which is recognition and rewards, and it also gets to that collaborate to compete.

People are not expressing that much gratitude in the corporate world. We need more. It’s like water in the desert, and I feel that that’s really important for leaders who are authentic collaboration leaders and also team members to spend more time in gratitude. I may say, too, that sometimes people wonder and are suspicious at first, “Why are you buttering me up? Why are you complimenting me? We are in a competitive corporate environment. Are you trying to get something from me?”

And I feel that the authentic way of approaching compliments through gratitude and the consistent way shows that, “No, I care about the team. I care about the company. I care about the noble purpose of this project and this company, and that’s evident through my consistently doing it, not just haphazardly complimenting and being full of gratitude just to get something.” Or, as you said earlier, Pete, it’s really about, “How do I demonstrate that authentic gratitude?”

Tricia Cerrone

Yeah, there’s nothing worse when it’s insincere, right? But I think the value of it is to be specific of how that person contributed to this amazing outcome. I also think it’s important for the team to share celebrations together. And if you think of, like, when you tell a story, there’s the highs and lows, and even with our five behaviors, there’s points where I see it as telling a story, and gratitude is sort of that celebration moment that everyone needs like a breath from all of the action, and so it re-energizes everyone again.

Pete Mockaitis

Okay. Well, talking about stories, I’d love if you could share with us some of the most clear, illustrative, transformative examples of folks who have really made a 180 on some of these behaviors and the cool things that happened when they did so.

Tricia Cerrone

I had a colleague who honestly thought I was… he was a good friend and I had pitched this program for bringing innovation to Disney, and it was in a room with like all VPs and me, the only woman in there too. But, anyway, he totally put my idea down in front of everyone, and he was passionately against it. And so, I was like, “Okay, that was not co-creation right there.”

Pete Mockaitis

Could you share, what did he say when he put it down?

Tricia Cerrone

He said, “It’ll never work. No one can pitch an idea within five minutes,” and those were his main things. One, it’ll never work, and, two, it’s not actually possible. And so, after the meeting, I went with him and I said, “Can you talk more about why you’re so against this?” And he just said, “I just think it takes a lot more to pitch an idea, and you have to really understand the lay of the land, and blah, blah, blah.” He had all these legitimate reasons because when we pitch something at Disney, it could be 20 minutes to an hour where you have an executive. So, the idea that you could pitch something in three minutes and get potential feedback in two minutes was a little bit of an alien idea.

So, I took his notes and then I addressed them with everybody who wanted to pitch, and so I basically used generosity and taught everyone how to pitch, and I also brought him in to hear their pitches and critique them. And then when it came to the time for this event to happen, and all these different Imagineers were pitching various ideas in front of the leaders, he sat there in the audience, and he came to me afterwards, and he’s like, “That worked and that was really great.” He’s like, “I didn’t think it through.” I was surprised he admitted it but he said it was really great.

And so, through his not belief, and then him willing to sort of be generous and listening and giving me his opinion, actually, and then co-creating with me and the team to understand how to pitch, then he was able to, like, kind of overcome how he thought about something. And so, I think that’s kind of a co-creation experience of how that kind of came together.

Pete Mockaitis

Lovely. Thank you.

Edward van Luinen

And just to add to that story, there’s going to be barriers to authentic collaboration, Pete. It’s not all just Pollyanna that everyone understands these five behaviors, and we’ve got a great product and process and team, and I love my job because now I practice these five behaviors and work with great leaders. And we have sort of a part of our book, which is “Negotiating Naysayers.” Like Trish said, what do you do in that instant when you’ve got someone who’s against you, publicly?

And Trish pushed through that barrier of whatever that was, insecurity or ego, by finding out sometimes, as Trish met later with that person, “What’s going on? Why? Tell us more.” Sometimes people saying no have a legitimate reason for saying no, and we can find out what that is and uncover more information to be more action-oriented and co-creation. So, sometimes barriers are a gift, not in the moment because they don’t feel so great, right, Tricia? But it’s like, “Wow, okay, this is the test of leadership, you know.” Yeah, this is the test of leadership. It’s not all Pollyanna all the time.

Pete Mockaitis

All right. Well, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Tricia Cerrone

I think one of the other kind of important things that companies need to be aware of, and even like leaders on a team should be aware of is, and we call it noble purpose, but individuals and humans want to be working on something that’s important in their life. And how we express that to them on a team can make all the difference in their engagement and their desire to like push a little harder.

And so, if you think about a company vision and mission, a vision is sort of that emotional piece of it, and then the mission is the “This is what we actually do to make that happen.” And the noble purpose we always try to bring to a team, and it’s that combination of those two things, like, “What it is it for the company?” but then, “What does that mean for the team? How does the team’s vision and mission support the company? And then me, as a leader, how does that support the company? And then you, Pete, your unique contribution on the team that no one else can do, that is your more than more defined vision and mission, your noble purpose.”

So, we make sure everyone on the team understands how this doesn’t happen without them. Even the assistant who’s ordering food is incredibly important to make it all happen. So, we make sure that noble purpose is this concept that’s both emotional and practical and clear for each individual to, again, go back to like, “You are important and valued in this project and in this company, and we can’t do it without you.”

Pete Mockaitis

All right.

Edward van Luinen

And if we can get our team members to say, “I love my job more,” then we’ve won with authentic collaboration. They can actually say they love their jobs more.

Pete Mockaitis

Lovely. All right. Well, now could you share a favorite quote, something you find inspiring?

Edward van Luinen

I think that the Maya Angelou quote is so appropriate for authentic collaboration, “People forget what you say, people forget what you do, but people will never forget how you make them feel.” And I think that is really at the heart of authentic collaboration, is that people feel seen, heard, grown, developed, honored, and are rewarded being on an authentic collaboration team.

Tricia Cerrone

I think for me, one of my favorite sayings is the African proverb, “If you want to go fast, go alone. If you want to go far, go together.”

Pete Mockaitis

All right. And a favorite book?

Tricia Cerrone

I really like, as a business book, Essentialism by Greg McKeown, and also, anything by Michael Lewis, who wrote Moneyball and The Blind Side. I love all his stuff too.

Edward van Luinen

I like The Medici Effect by Frans Johansson. I think that it speaks to how we can create in almost all circumstances.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Tricia Cerrone

They can find us at Authentic-Collaboration.com, which is our website, and we’re also on LinkedIn and post a couple times a week.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Edward van Luinen

Every day is day one. Sometimes when you’re in your routine as an HR director, or SVP of HR, or a general manager, or CEO, or hypo, sometimes we get into our routine. What we don’t want to do is repeat our same leadership style and wake up 20 years later, and say, “I’ve just been doing the same leadership style for 20 years over and over again.” So, every day is day one. Try something new. People don’t know you’re doing something new. They think you’re just being a great leader. But for you, it’s like, “Oh, this is the first time I’m doing it,” but no one knows that, so keep trying.

Pete Mockaitis

All right. Well, Tricia, Edward, thank you for this. And I wish you many lovely, authentic collaborations.

Tricia Cerrone

Thank you, Pete. It’s fun to be here.

Edward van Luinen

Thank you, Pete. It’s been really fun. Thank you very much.