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922: How to Reinvent Yourself and Your Career with Herminia Ibarra

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Herminia Ibarra shares counter-intuitive perspectives on how to make successful career transitions.

You’ll Learn:

  1. How to craft and execute your “identity experiments”
  2. How to figure out your next best option in two questions
  3. How to reach out and build your network

About Herminia

Herminia Ibarra is the Charles Handy Professor of Organisational Behaviour at London Business School. Prior to joining LBS, she served on the INSEAD and Harvard Business School faculties.

An authority on leadership and career development, Thinkers 50 ranks Herminia among the top management thinkers in the world. She is a member of the World Economic Forum’s Expert Network, a judge for the Financial Times Business Book of the Year Award, a Fellow of the British Academy, and the 2018 recipient of the Academy of Management’s Scholar-Practitioner Award for her research’s contribution to management practice.

Herminia is the author of two bestselling books, Act Like a Leader, Think Like a Leader and Working Identity. 

A native of Cuba, Herminia received her MA and PhD from Yale University, where she was a National Science Fellow.

Resources Mentioned

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Herminia Ibarra Interview Transcript

Pete Mockaitis
Herminia, welcome to How to be Awesome at Your Job.

Herminia Ibarra
Hi, how are you?

Pete Mockaitis
Oh, I’m doing well. I’m doing well. I’m excited to talk career transitions and your latest edition of the book Working Identity. But to kick us off, I’d love it if you could tell us a couple stories of any particularly memorable career transitions that you’ve had the pleasure of studying or working with. And maybe for funsies, let’s have one be amazingly delightful and one totally disastrous.

Herminia Ibarra
All right. Let me try. Delightful and disastrous, all of them have an aspect of delightful and all of them have their challenges. The one that’s coming to mind is a really fun one was a very straight-laced mid-career person who felt that he had always done what he was supposed to do, got really thinking about what he himself wanted.

And so, at some point, he decided to explore. He took a sabbatical and started to explore. And in his head, one of his big ideas was he loves scuba diving, and, “Could I do this for a living?” And so, one of the things that he did was to take the sabbatical and to get certified, and to explore the financials for buying a scuba diving operation.

And, very fortunately for him, as the sabbatical played out over a couple of months, he realized towards the end of it that it might not be so much fun to spend his whole life doing that, and that the salary he would take relative to the business work that he was doing was probably not worth it. But he was able to say, “I explored this to the hilt, and now I know it’s not what I want but at least I gave it a go.” And so, he was very happy to be able to cross that off his list.

Pete Mockaitis
That’s good. And do you have another side?

Herminia Ibarra
Yeah. Well, a disastrous one, I’ll tell you a disastrous one that eventually worked out. The disastrous one was a woman who was leading the change leadership practice of a consulting firm, and she wanted more balance, she wanted to run something, there were a lot of things that were wrong with it.

Pete Mockaitis
She needed to lead a change in her own career, it seems.

Herminia Ibarra

Yeah, and she did not have time to explore other possibilities. This is a challenge a lot of people face, “I work too much. I don’t have the time or the energy.” So, she saved up, she really planned, and got ready to start exploring but, in no time at all, was feeling, like, “Oh, my gosh, what do I do? And what’s going to happen? And what next?” And she would notice that in her networking, that since she was out of job, people didn’t want to network with her. She wasn’t especially useful.

And so, as she got nervous, she ended up taking a role that a headhunter brought her, which was to do something similar in a company to be heading up strategy. And she thought, “Okay, here’s a change,” and she thought she had negotiated more that work-life balance she was seeking, but as soon as she started the job, it became obvious that it was worse from a trial and work-life balance point of view. And not only that, as a newcomer, she hadn’t built up any capital to be able to kind of work around it.

And so, she felt really, really stuck, and came to the conclusion that she had to quit before it really took off because it was just, really, she wouldn’t be able to extricate herself for a couple of years. So, she quit and then really found herself with nothing at all.

Pete Mockaitis
Well, yeah, that sounds disastrous. Shucks! Well, I hope she’s okay. Do we know what happened after that?

Herminia Ibarra
Well, yeah, yeah, yeah, it ended happily ever after, in the sense that she said, “All right. I obviously am not trusting my instincts here. Let me try to do a bunch of different things.” She set up kind of a freelance advisory that allowed her to pay the bills, which she was able to do because she was very good and she had a great network.

But this time, she set aside a little bit of time to kind of play around with things that she was interested in. She did some nonprofit volunteering. She did a bunch of stuff. And over time, she made her way towards developing a whole new career in the space around consulting for nonprofits, which she was very happy about but it took a while for that to materialize. It really started out as a kind of, “Here’s a hobby. Here’s a thing I enjoy doing. And let me do that. Just stay sane.” And it became her next career.

Pete Mockaitis
Well, good news. Thank you for sharing how that unfolded there. Well, these stories are awesome because they’re already pointing to some key points associated with doing this career transition thing effectively, is having the opportunity to try some things out, to get a taste of things in advance, and sometimes you learn, “Oh, wow, cross that off the list. Scuba diving is not the thing,” and that’s valuable.

And that reminds me. I had a conversation, this was funny. There was a period of time in my career in which I did thousands of case interview coaching sessions for aspiring consultants wanting to prepare for those interviews. And one of my favorite sessions, this happened only once, was I worked through the case, and I said, “Okay. Well, hey, here’s some feedback. So, kind of what I was looking for is for you to put forward a hypothesis and then a structure, and then you game plan for what sorts of things you were going to investigate in order to assess whether or not that’s what’s going on, and to drill down into the more relevant issues.”

And he said, “Oh, wow, my brain doesn’t go that way at all. I guess I don’t want to be a consultant.” And it was awesome.

Herminia Ibarra
That’s fantastic.

Pete Mockaitis
He paid for the session, and I was a little worried, like, “Uh-oh, did he get what he paid for?” And he was thrilled, he’s like, “Wow, in one hour, I have determined that I am going to not pursue consulting at all, and look at these other opportunities instead. Thank you so much, Pete.” I was like, “Well, thank you. I’m so glad we had a positive exchange here.”

Herminia Ibarra

See, that’s fantastic because one of the things that I have found is that people have all kinds of ideas in their heads of what they like and they don’t like, and they often don’t check out in reality. Just last week, I was talking to a reporter, a journalist from the Wall Street Journal, and she told me that she had dreamed forever of being able to write for a living, to just write books.

And she gave it a try and she couldn’t stand it. She got her book but jumped right back into a journalism job because she just did not want to do that exclusively. She realized it wasn’t for her. And so, the big lesson is really to try as actively as you can, especially before making any kind of big leap, because we don’t really know whether we would really enjoy these things or not. All we know really well is what we don’t like anymore or what we don’t like about our current job, but we don’t know what we’d like to do instead. And so, exploring and experimenting is really vital.

Pete Mockaitis
Certainly. And that seems to be a real theme associated with the book Working Identity is that we’ve got to try and do things, we have to experiment, get a taste and see how it fits, how it feels. Can you share with us what are some of the alternative viewpoints in terms of doing a career transition? Like, what would you say, Herminia, is what not to do when you’re making a career transition?

Herminia Ibarra
Well, the conventional approach is to figure out what you want and then create a plan to execute it. You know the answer, “Where do you want to be five years from now? And then what are the steps? And then what class do I have to take? Or, who do I need to meet?” And then just kind put it all in place. It works quite well when you do know what you want. And it also works quite well earlier in your career where you’re more likely to go into kind of, like, a structured setup.

It works less well, or not at all, when you don’t know what you want, as is the case for most of the people that I talk to who, for mid-career on, they know what they don’t want, but they do not know what they want instead. And it works less well also when you’re more experienced because there’s just more pathways from A to Z, or from A to D. There’s more different approaches that you could take to get to where you want to go.

Pete Mockaitis
So, figure out what you want is perhaps easier said than done, or folks have a misunderstanding of what they thought they wanted. Or, can you unpack this for us?

Herminia Ibarra
Yeah, see, there’s all kinds of things. We pigeonhole ourselves, you say, “Oh, I’m not a creative person,” or, “I’m not an entrepreneurial person,” or whatever. We pigeonhole ourselves. There’s all kinds of things we’ve never been exposed to before. Sometimes you meet somebody by serendipity, discover what they’re doing, think, “Gosh, this would be fascinating.”

So, there’s lots of reasons, you haven’t seen it before, you don’t know it exists. It wasn’t necessarily what you were thinking about. Whereas, we get fixated on this one thing, and the problem is that stresses people up because they don’t know what that one thing might be, and then they think, “Oh, maybe I shouldn’t do anything at all because I’m not very self-aware, or I don’t know myself. I need to introspect and discover who I really am.”

But that doesn’t really help either because the only thing that really gets us going is to get exposed to possibilities that are real, and to get into contact with people who do those things, who can help us investigate them further and learn more about them.

Pete Mockaitis
Okay.

Herminia Ibarra
And serendipity happens, too. I’ll tell you another quick story. This is someone who was in the financial world, and had always dreamed of doing something in interior design, something more artsy, and it just wasn’t going to happen because the financials didn’t work out. And so, she got to stay doing what she was doing.

Kind of out the blue, one of her clients, who had really appreciated her financial savvy, said, “As you know, I have this film company, and I’d really like you to be my chief financial officer and COO. I’d like you to run this.” She’d never thought, “I’d like to be in film.” She’d never thought, “I’d like to run a company.” But this was a relationship that worked very well for her, it was a way of doing something more creative, she knew the person. She took the leap, did it, and has really found it to be a fantastic move for her.

Pete Mockaitis
Okay. Beautiful.

Herminia Ibarra
How could you extract that out of your head? Never.

Pete Mockaitis
Certainly. So, lay it on us then, you’ve got some concepts associated with the possible selves and doing some identity experiments to explore the possible selves. Can you define or unpack these terms for us?

Herminia Ibarra
Yes, of course. So, the conventional approach, which I call an implement is you start out with the right answer and then you follow the steps. The less conventional approach, which is what I have found tends to happen when people make career change, I call experiment and learn. And the way that unfolds is you start to envision what I call possible selves.

Possible selves are ideas about who you might become in the future. They could be anything. They could be a very clear idea you have. They could be what other people think you want to do. They could be your feared possible self who you don’t want to become. They could be very nascent, very vague and fuzzy possibilities, “I think I’d like to do something more creative,” for example. So, you start with that, with some hunches. And what I always recommend to people is to not be afraid to make the list long and divergent, kind of the opposite of the conventional wisdom.

The conventional wisdom is “Focus. Know what you want.” This is not. Brainstorm with yourself. What are they? And then start somewhere. Now, for some people, this is pretty organic, and that is they’re working their day job and they’ve started on a project, maybe they were helping a friend who had a startup, maybe they had a side hustle on Etsy, maybe they took a course. Somebody I know took a course in – what’s it called – gemology, having to do with stones and jewelry, and that kind of led her on a path.

So, for a lot of people, you have this side activity that you’re interested in and it leads you on a path towards where you realize this could be your next job and career. And once it’s developed enough, you leave and you take it on. And so, it’s a possible self that is nascent that’s been developing, “Oh, maybe this might be my next career,” “Oh, maybe this could be a good thing to do.”

For other people, they don’t have that. They don’t have that. They’re kind of stuck, “I know I don’t like what I’m doing,” or, “I’ve lost my job,” that happens more and more today, “What should I do instead?” Brainstorm a list of possibilities. Don’t be afraid to have things that are a little bit more conventional or a little bit less conventional.

My friend, the scuba diver who I told you about, he had a three-pronged list. One list was conventional jobs that he talked to headhunters about, kind of his line. Another one was kind more of artsy, folkloric kind of things, the scuba dive, the wine business, a BNB business. And a third was identifying entrepreneurs that he found interesting, and tried to see if he could get a role working with them to learn from them. So, three-pronged kind of approach.

But the idea is to generate a bunch of possibilities and then start exploring one. Maybe you take a course in that area. Maybe some people want to have at least as a side hustle, being on boards of directors so they’ll a course on being a non-executive director. Or, some people, a very popular thing, is to become a coach, an executive coach, a business coach. People will take a course, and they’ll take the course. If they’re still in their job, they take it on the side. If they’re not working, they take it and they practice it.

And that’s a possibility that they’re exploring. It may not be the thing that you move into, but it has the advantage of getting you going. If it’s not it, it makes you understand why not. If it’s promising and it allows you to explore more, it gets you in touch with other people who are also in the process of making changes, and that’s always helpful because you don’t want to be alone in your head, thinking, “I’m the only one who’s taking forever, who’s unsure about what to do.”

It creates a sense of kinship with other people who are going through a journey as well, and it creates a context in which you have to explain yourself all the time, which is also helpful because the more you have to explain yourself, the clearer you become about what you’re trying to do and why. So, any action, basically, is helpful. If you know, follow your nose. If you don’t, take any action and get started on a path.

Pete Mockaitis
That’s cool. Well, I’d love it if we could generate just a big list of experiments and approaches for getting a taste of things. And so, volunteering, taking a course, maybe going to events and meeting the people at the events. I guess there’s even more passive stuff in the earliest of steps, like, “Well, let’s listen to a podcast about artificial intelligence…” if that’s the thing you think you’re into, “…and let’s start having some conversations with people who are there.” Like, “Hey, I read your thing. I listened to your episode,” and sort of step-by-step we get a taste for what’s going on.

What are some of your other favorite experiments or approaches you found really yield a boatload of insight for effort that you put into it?

Herminia Ibarra
Yeah, you’ve got the basics of the list there – take a course, volunteer, start up a business on the side, do advisory, get on a board, get class, give a class, all those things, all of those things. And one side is what you do, the activity. The other side is the new networks that gets you into. And the two of those things together help you understand, “Do I want to take the next step or do I not?”

Pete Mockaitis
I like that and it’s much less intimidating in terms of all at once, one giant leap, yes or no, launch, don’t launch versus, “Huh, okay. That was cool. How about another step?” I suppose at some points there are big old milestones, like, “No, for real. Like, I got to decide if I’ve got to pursue a doctorate in order to do the science thingy that I think sounds cool, or I’m not.” So, I’m curious, are there any particular questions, either for the internal reflection or for your new network, that you think are supremely useful and insightful as you’re navigating your experiments?

Herminia Ibarra
Well, there’s basically two questions you’re asking yourself, “Is this an attractive option? Yes. No.” “Is this feasible in terms of my need to make a living in the world? Yes. No.” And you are kind of inching your way through those questions, “Is it attractive? Is it feasible?” And feasible is not just only in terms of the money. It’s also in terms of, “Will I be able to develop the skill set necessary to truly plant a foot in that world?”

Pete Mockaitis
Certainly. Well, the consultant in me is creating a two-by-two matrix in my mind’s eye. I can’t help myself. Let’s hear some examples of things that might be in each of those quadrants. And I guess it’ll be super individually specific, like, what’s attractive to one person is totally repulsive to another. But I guess in terms of not feasible, like, I could probably not be an Olympic gymnast now as a 40-year-old man who has not trained in that domain. But I guess I’m such a big dreamer, I think almost anything is possible.

So, maybe you could ground us. You be the dream-killer for a moment, what are some areas where you’ve had to gently encourage folks, like, “You know what, maybe back off or rethink that a little bit. That’s probably highly risky and not quite feasible in its current incarnation”?

Herminia Ibarra
Yeah, that doesn’t really happen. Nobody does to themselves, “At age 45, I want to be an astronaut or I want to be a rocket scientist.”

Pete Mockaitis
Oh, in a way, I’m a little sad.

Herminia Ibarra
Although, you do have people. You do have people. This is not somebody that I studied but I ran across, somebody told me a story recently of somebody, you know how they tell people, “What did you want to do when you were a kid?” and this person had always wanted to be an astronaut, and he ended up, I don’t know, either training astronauts or coaching astronauts, but kind of found his way into the aerospace industry via some things that he had done before and some things he was able to acquire as skills, and found himself delighted to be in that kind of atmosphere.

Pete Mockaitis
Yeah, what I love about that is you may have a desire to be an astronaut, and I guess the right answer is not to dismiss that, “That’s ridiculous. Let’s throw that away,” but rather to dig a little deeper, it’s like, “Well, what is it about being astronaut that seems cool?” It’s like, “I like the idea of being in a rocket going superfast.” Like, okay, maybe you can just start flying small planes as a hobby or something, and you can scratch that itch.”

Or, maybe it’s, “Space is so fascinating.” “Well, there’s many space-adjacent sorts of opportunities that you can go for.” Or, “I always admire the astronauts themselves, their stories and their heroism and their bravery.” It’s like, “Oh, well, then you could train astronauts and get close to them even if you’re not going out into outer space.” So, I think that’s pretty cool that those initial seeds can grow in some handy directions.

Herminia Ibarra
Yup.

Pete Mockaitis
Well, I’m curious on the networking side of things, do you have any pro tips on how you recommend reaching out, asking for help or guidance or input or conversations as you’re navigating these experiments?

Herminia Ibarra
So, the first is start right away. A lot of people don’t start because they say to themselves, “I don’t know what I want. I’m going to sound confused so I’m going to kind of blow a good contact and I’m not going to make a good impression.” However, if you don’t start, you’re not going to figure it out. And so, by this point, everybody is familiar with the informational interview and kind of the exploratory coffee.

Maybe reach out to people who are not the CEO of the company you’d like to work for until you’ve had a little bit of practice. But the most important thing is to start right away and to contact a lot of people. Most people don’t realize how many conversations it takes, how many coffees, how many times reaching out on LinkedIn.

Just recently, I did a webinar online for people who are interested in career change, and we asked them, we did a survey ahead of time, and we asked them, “How confident are you in your ability to make this change, to make a change successfully?” And we also asked them about their networks, we asked them how many conversations they’ve had already about career change, and it varied wildly from hundreds of them, or hundred something, to very few. And there was a very strong correlation.

The more people you talk to, the more confident you felt about the possibility because, as you talk to people, first of all, you find out everybody has got a story about career change. Lots of people do. It’s very reassuring to hear that other people with a similar background as you ended up doing something very different, and successfully so, and happily so. And they’ll encourage you, and you’ll get more ideas about what to do, let alone than actually find leads and referrals for specific positions.

Pete Mockaitis
Okay.

Herminia Ibarra
So, start, reach out, be honest. At first, you might be saying, “I’m exploring the possibility of a change. I’m looking into different options. I’m trying to kind of brainstorm some possibilities.” Afterwards, you might say, “I’m really interested in this sector and I’m trying to figure out which way to position myself in or which way to go in it.” After that, “I’m trying to get a foot in this door.” It’s a progression.

Pete Mockaitis
Okay. Cool. I like those questions. Any particularly magical turns of phrases that you’re fond of?

Herminia Ibarra
No, there’s no magic. Yeah, the magic is, “I’d like your help. I’d like your input. I’d like to hear your story.” It’s very simple things.

Pete Mockaitis
I suppose what I found, and what I really like about your answer, “No, there’s no magic,” is that I have witnessed before, I think there’s one guy in particular, he reached out to me, wants some career advice, and he was a total stranger. I think we were in the same LinkedIn Group, so about the weakest of connections that there can exists, so I had no idea who this person was but, what the heck, I chat with them.

 

And then, I asked him out of curiosity, “Hey, so you just kind of found me out of the blue and in the cold on LinkedIn, like have you been reaching out to other people? And how often do people say yes?” And, to my delight, he had a very detailed notebook of everybody he reached out to, and the results of those reach-outs, and I believe the number was something like 28% of total strangers were willing to have a chat with him. And I thought that was cool.

And his message wasn’t magical. It was short. It was direct. It was clear. He made it easy for me, it’s like, “Hey, I’d love to come get coffee with you wherever it’s convenient, perhaps A, B, C times to hear more about this and that.” And I was like, “Okay, sure.” And I thought that was pretty encouraging.

Herminia Ibarra
That’s it. That’s it.

Pete Mockaitis
Yeah. All right. Well, Herminia, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Herminia Ibarra
Well, on that note about the weakest of ties, we know that those are the ones that are the most helpful, in fact, because friends and family and close colleagues, they have the same information you do. And when it comes to career change, they’re more apt to worry that you’re going to do something foolish. Whereas, perfect strangers might think that your kookiest plans are actually wonderful.

And LinkedIn studied this directly because there’s this famous theory about the strength of weak ties, how we tend to get our next job through people we don’t know so well or don’t see that often. And there was an experiment with LinkedIn in which they manipulated what people you were fed as people you might know, and in some cases, they gave you closer connections, and in another case, more distant. And the more distance were indeed the ones that were the most productive for figuring out a next job.

Pete Mockaitis
Okay. That’s good. Well, now could you share with us a favorite study or experiment or bit of research?

Herminia Ibarra
Well, a favorite study is the original strength of weak ties research in which researchers studied how people found jobs and what were the contacts that led them to leads that became their next jobs. And it was all personal contacts by and large. This was before LinkedIn, which is not quite can be personal but also a bit institutionalized. But it was mostly personal contacts that led people to their next job, but the surprising thing was that it was not close colleagues. It was distant acquaintances.

And the reason was not people always think, “It’s because your close colleagues know your fatal flaws.” That’s not it. The reason was that they have the same information you do because they circulate in the same circles and the same waters. Whereas, more distant acquaintances are more likely to be working somewhere else and to be seeing different things, and, therefore, are more likely to suggest something novel to you.

But it’s a wonderful study because it’s counterintuitive, and I see this over and over again. People get started, trying to make a career change, and they turn to friends and family because it’s more reassuring, because they don’t want everybody to know, but it is really these weak ties, these more distant acquaintances that really make a difference. People we used to work with, for example, are huge in terms of generating leads for next possible things to do.

Pete Mockaitis
All right. And could you share a favorite book?

Herminia Ibarra
A favorite book. I’m just looking at my bookshelf. I’ve always loved the old classic, William Bridges’ Transitions, about beginnings. No, he goes, endings, middles, and beginnings about the phases of transition and why it’s so difficult. That’s a favorite.

Pete Mockaitis
Okay. And a favorite tool, something you use that helps you be awesome at your job?

Herminia Ibarra
Well, now I use ChatGPT for everything, not to write anything for me but for some basic research and ideas.

Pete Mockaitis

Okay. Well, now I’ve been playing with it myself. Tell me, what are some of your favorite use cases where you think this thing really shines?

Herminia Ibarra

Well, I had, for example, a bunch of open-ended answers to a survey. It was kind of a long number. And I asked it to code them for me into categories, and then do counts of different categories. So, that’s kind of like a research assistant. It’s very good at outlining things. I’d never taken care of my Wikipedia entry. If somebody had written it, it was not accurate. And so, I asked it to write it for me, and it outlined it very well. It did hallucinate articles I had never written but that’s okay. I knew which ones to put in but it was perfect.

Pete Mockaitis
That’s flattering. The robot assumed that you must’ve written that because of your notoriety and wit and insight. So, with the coding of results, that’s intriguing. Did you just straight up drag and drop a spreadsheet file into it? Or, how did that work in terms of tactical execution?

Herminia Ibarra
When I first did it, yeah, I just entered all the…I don’t remember now if it was in the spreadsheet. Then my research assistant took over, and she did use it with Excel, but I think I just dropped everything in. And it got a little bit overwhelmed, and so we had to work it in some batches but, yeah, it did a pretty good job. And then we kind of negotiated on the categories a bit. You have to work with it but it did a great job.

Pete Mockaitis
That’s cool. And could you share a favorite habit, something you do that supports you in being awesome at your job?

Herminia Ibarra
No, this is actually a real thing. My habit is to work from home as long as possible in the morning, which is when my brain is at its best. And so, I try to do any kind of writing or course development that I need to get done at that time, and then go into the office later, or go into the other things later.

Pete Mockaitis
And is there a particular you share that really seems to connect and resonate with people and they quote it back to you often?

Herminia Ibarra

It’s this idea that we tend to know what we don’t want but we don’t know what we want instead, but the only way that we figure it out is by going out and exploring as opposed to waiting until we figure it out in our head. That resonates with people. The other thing that resonates a lot is that when people read Working Identity, one of the things they always come back to me on is, “Oh, my gosh, I’m not the only one. It gave me relief I’m not the only one that was so confused or nonlinear.”

And the nugget is that no matter how clear you are in your head about what you want next, career transitions always take longer and are messier than anyone ever imagined, and that’s just part of the process.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Herminia Ibarra
HerminiaIbarra.com, Herminia Ibarra at LinkedIn, and Herminia Ibarra at X.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Herminia Ibarra
Well, the funny thing is that my subject is not so much about being awesome at your job but being awesome at extricating yourself from that job. But I guess what I would say is if it’s not been awesome for some time, it is really a good moment to start dabbling on the side with other ideas and possibilities.

Pete Mockaitis
Okay. Herminia, thank you. This has been a lot of fun.

Herminia Ibarra
Thanks so much, Pete. I really enjoyed it.

917: Training Your Mind For Better Focus, Energy, and Willpower with Oren Jay Sofer

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Oren Jay Sofer shares how to engage contemplative practices to improve your focus, energy, and quality of life.

You’ll Learn:

  1. The five-item list that will help you focus better
  2. How to be unstoppable in the face of procrastination
  3. The three-second trick for boosting energy

About Oren

Oren Jay Sofer teaches meditation and communication internationally. He holds a degree in comparative religion from Columbia University and is a Certified Trainer of Nonviolent Communication and a Somatic Experiencing Practitioner for the healing of trauma. Oren is also the author of several books, including the best-seller Say What You Mean: A Mindful Approach to Nonviolent Communication and his latest book, Your Heart Was Made for This: Contemplative Practices toMeet a World In Crisis with Courage, Integrity, and Love. His teaching has reached people around the world through his online communication courses and guided meditations. A husband and a father, Oren lives in the San Francisco Bay Area, where he enjoys cooking, spending time in nature, and home woodworking projects.

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Oren Jay Sofer Interview Transcript

Pete Mockaitis
Oren, welcome back to How to be Awesome at Your Job.

Oren Jay Sofer
Thanks, Pete. It’s great to be here.

Pete Mockaitis
Well, I believe something has changed since the last time we spoke.

Oren Jay Sofer
It certainly has.

Pete Mockaitis
And you’re a proud father now. Tell us the tale.

Oren Jay Sofer
Yeah. Well, my wife and I are both in our 40s, and she came to me a couple of years ago, dropped the bomb, and said, “Hey, I think I want to have a kid.” And I said, “That’s different.”

Pete Mockaitis
Different?

Oren Jay Sofer
Well, different than where we were when we got together 10 years ago. Yeah, so I’m a meditator so I told her, “I love you, and that’s important to me, and this is not a small decision, so give me some time to think about this.” And we talked it over, of course, but I sat quietly with myself and I listened deeply, and I really asked myself, “Is this something that I’m willing to do?” And this image came to me, Pete, of a door opening. And I thought, “Yeah, I want to walk through that door. I want to see what this aspect of life is like. I’m here to learn. And what better learning than bringing new life into our world.”

And, of course, I had a lot of reservations and fears that I talked through close friends with who are parents, which was very, very helpful. One of my biggest fears was the state of our world and what does it mean to bring a new life in right now with so much changing so quickly and unraveling. And one of my good friends, who’s a social justice activist, an organizer, and has been for many years, who cares deeply and has thought very deeply about these issues, and as a parent, said to me, he said, “You know, Oren, I don’t think the world is going to be worse off for you having a child.”

And that really shifted something in me. It made me realize, “This could be a contribution rather than a drain on our society.” So, yeah, I’m now the proud parent of a 13-month-old baby, and we got through the first six months, which were really hard, and just delighting in him and learning so much from him every day, and really feeling like all of the meditation practice I’ve done has positioned me really well to be a dad and to meet this new being, and help him learn about our world.

Pete Mockaitis
That is beautiful. Yes, I was just about to ask about those practices being helpful as I have read a book entitled, I’ll paraphrase a smidge, How to Not Lose Your Poo-Poo with Your Kids because that’s a common situation, Oren.

Oren Jay Sofer
Indeed.

Pete Mockaitis
And have you found that your years of practice have resulted in less of a tendency to be reactive and yell or lose it or otherwise react in a way that you’d rather not?

Oren Jay Sofer
Yes and. So, absolutely, there’s no question in my mind that the many years of meditation I’ve done, and really training myself to be aware of how I’m feeling and what’s happening in the moment has allowed me to make different choices, to notice when I’m getting reactive or frustrated, and ask for help or shift gears. And being a parent has pushed my edges unlike anything else.

Alongside all of the joy, it’s been incredibly humbling to see my patience run out at 3:00 in the morning with a screaming baby who doesn’t want to change his diaper, or feeling sleep-deprived and just not having anything left. So, I feel also this immense appreciation and profound respect for my own parents and for parents everywhere. It’s just been staggering to see how much time and energy and love it takes to keep a little human being alive.

Pete Mockaitis
Amen. Well, good to know that even the most contemplative among us can have that occur.

Oren Jay Sofer
Well, I’ll add one thing that’s been really huge, Pete, which is that I don’t beat myself up for it. When I slip up, when I lose my patience, when I get frustrated, all of the years of training and practicing kindness, and being with the harsh inner voice in my head, has shifted how I relate to myself and my difficulty so that when I act in a way that’s not aligned with my values or my intentions, instead of beating myself up, there’s a sense of tenderness and acceptance for my limitations, which is such a different place from which to learn and grow.

Pete Mockaitis
Certainly, as opposed to the scolding, like, “Okay, that was not what I was going for. All right. Let’s see what needs to change here and try to do better.” Okay. Well, you’ve got another opus coming out here, Your Heart Was Made for This: Contemplative Practices for Meeting a World in Crisis with Courage, Integrity, and Love. That sounds big. Tell us what’s the big idea here?

Oren Jay Sofer
It is big. The big idea is that, so in the last 10, 15 years, meditation and mindfulness have kind of taken certain sectors in the public conversation by storm, and for some people that’s great, and for other people meditation is not something that’s interesting, it doesn’t work for them, and I respect that. So, the big idea here is that meditation is just one form of what is known more broadly as contemplative practice, which is essentially anything that cultivates reflection, awareness, and connects us with our sense of purpose and meaning in life.

So, the analogy I like to use is just like, say, lifting weights or strength training is one form of exercise, meditation is one form of contemplative practice. So, if you came to me and said, “Well, I don’t like to lift weights so I’m not going to exercise.” We would say, “That’s crazy. Why don’t you take a walk? Why don’t you bike? Why don’t you swim?”

So, in the same way, there’s this whole array of ways to strengthen our inner life and build more inner resources that’s much more varied than meditation. And my book is really about, “How do we broaden our scope and use the time that we have in our families, at work, on the planet, to develop this amazing set of powerful qualities we possess?” Like, energy, concentration, joy, patience, resolve, even things like play and rest. All of these are like different notes in our repertoire, and we can learn how to play them when we have the right tools.

Pete Mockaitis
Okay. More energy, more concentration, more resolve, that sounds lovely, like a limitless pill going on. So, I want to really dig into the menu of this contemplative practices, but, first, I’ve got to hit it. Oren, can you share with us the evidence, the research, the basis by which we can claim that, indeed, pursuing some of these to-be-mentioned contemplative practices will boost energy and concentration and resolve, and other positive inner resources?

Oren Jay Sofer
I’ll give you a few datapoints. So, first, the whole field of positive psychology is based upon what’s known as Hebbian neuroplasticity, which was discovered by a man named Donald Hebb in the 1970s which essentially proved that our brains are not fixed, that both the structure and the function of our neurology can shift through repeated practice.

And what’s cool about that to me as a meditator is that modern neuroscience has borne out what contemplatives and mystics have known for millennia, which is that our inner world isn’t fixed, that it’s malleable, and what we do, how we act, and think, and speak every day affects it.

Pete Mockaitis
Okay. So, neuroplasticity…?

Oren Jay Sofer
Essentially, the phrase that a lot of people have heard is neurons that fire together, wire together. The more you do something, the better you get it, and that includes being frustrated, irritable, petty, and it includes being patient, kind, and generous. So, this is the underlying kind of property or principle why all this stuff works.

Okay. Then, if we look at specific qualities, we can see both that there’s a neurological basis for them, and that we can enhance and cultivate them. So, take a quality like generosity. A lot of different opinions out there about human nature, and several studies have shown that toddlers, two years old, can and do exhibit generosity.

So, one study that kind of blew me away, toddlers who have, like, a favorite teddy bear and who are really to it, like if you take it away or if it’s missing, they’re going to be inconsolable. When they’re put in a situation, and there’s a stranger who appears to need some comfort and consolation, that toddler will offer their favorite teddy to that stranger. So, there’s generosity, there’s empathy.

Pete Mockaitis
Well, as you say that, I’m just tearing up because, I guess, I got three young kids myself but that is a very beautiful point of evidence. And then I’m also thinking about Anne Frank, in spite of everything, I still believed people have a good heart, so the teddy bear sharing, when it’s near and dear to them, at such a young age, that strikes home.

Oren Jay Sofer
Yeah. And as parents, I’m sure you’ve seen it. I was sitting on the couch the other day with my young son who just turned one, this was actually before he was one, and he was nibbling on a little piece of apple, really enjoying it. And what does he do? He takes a few nibbles and then he offers it to me and puts it in my mouth, and then he takes it back and nibbles a little more, and then he offers it to me.

So, one of the other things that we’ve seen in research on pro-social qualities, like empathy, like generosity, like compassion, like gratitude, is that while there is an innate neurological basis for these qualities, they also need to be strengthened and cultivated. So, we enter the world primed to have these incredibly powerful nourishing qualities for ourselves personally and for our society, but they need to be encouraged by the adults around us.

So, something like compassion can either grow and flourish based on the kind of mirroring and experiences we have as we grow, or can atrophy. One of the examples I like to use, just to come back to studies and research, and this is more of an analogy, is we know that the human organism is born with the capacity to learn any language on the planet. Our neurology is primed to learn any sound and grammar. We can learn any language.

And in the same way, I like to suggest that our hearts are primed to experience and know all of these beautiful capacities, like kindness, patience, courage, curiosity. And the question is, “Do we get the chance to learn them and develop them?” And at any point in life, we can tap into these and strengthen them. It’s kind of like having a high-fidelity stereo, and being able to adjust the treble and the mid and the bass so that we can really enjoy the music as fully as possible.

In the same way, do we have access to all of the potentials in our hearts? And are we able to kind of play all those notes in our lives, and experience courage, and ease, and wonder, and contentment, even forgiveness or wisdom? These are all things that we can grow and strengthen through choosing where we place our attention, which is really where the journey begins, and looking at how we use our attention, and what is competing for our attention in our world today.

Pete Mockaitis
Okay. Well, these are big, beautiful, powerful ideas. And so, first, I’m going to go mercenary on you, Oren, it’s like, “Oh, that all sounds nice for mankind and the world, but how does it make me awesome at my job, Oren?”

Oren Jay Sofer
Absolutely, yeah. Well, as you point out quite appropriately, we spend an outsized amount of our time at work, and so how we work is really important. Our experience of our job, our coworkers, our self, isn’t fixed. It’s influenced not only by the external factors, many of which as we know are outside of our control. It’s influenced by what we bring to it, how we pay attention, and how we do our work every day.

So, using these skills, we can develop a different relationship with our work. We can learn to be more effective, to have more of a sustainable energy than this burst of energy and burning out, to have more focus and concentration rather than being scattered all the time. We can learn to really enjoy the aspects of our job that we like and get the most nourishment from them, which then creates a positive feedback loop where we have more energy and meaning because we’re focusing on that.

And, of course, this isn’t to kind of ignore or avoid the difficult things or the things that don’t work, but it’s to ensure that we’re not missing the good aspects of our work and our job and the people around us. And the more we’re able to develop the skills of attention, the more available we are for joy and goodness in our lives and our work, the more effective we can be because we’re not wasting precious time and energy reacting, we’re not stuck in stories from the past, we’re not pushing against things that are beyond our influence to change.

Pete Mockaitis
Okay. Understood. And, again, having that initial energy, concentration, and resolve can just be huge in terms of when, in some ways, that makes all the difference in terms of every minute or hour you’re spending on doing something, the work product will be high or low quality in large part based on how much quality energy, concentration, resolve you can give to it versus how likely you are saying, “Ah, maybe I’ll just handle some easy emails instead because I don’t have the energy, concentration, resolve to power through this tricky, ambiguous, frustrating, and high-value piece of work.”

Oren Jay Sofer
Right. And the beautiful thing about it is that when we’re able to marshal our resources in that way and really dig into a project, guess what, we get to celebrate and rest afterwards. We get to feel that sense of ease and satisfaction in knowing, “I knocked out the most important thing on my list today, and now I can breathe more easily.”

Pete Mockaitis
Certainly.

Oren Jay Sofer
Brings rewards in the moment and in the long term.

Pete Mockaitis
And I suppose there’s little doubt that if you do something, you get better at that something, if it’s like playing golf, or juggling, or chess, or pumping iron, lifting weights, so we can see, or running, “Hey, I see improvements however I’m measuring that,” in terms of the chess rating, the bench press, 1 rep max, the balls not dropped, or the continuous minutes of juggling, whatever. There’s a means by which we do a thing and then we can see and measure progress.

Could you give us an example of a measure, whether it’s a measure of energy or concentration or resolve, and the protocol, or the program, the workout regiment, of contemplative practice? And what sorts of lift is seen after having engaged in that?

Oren Jay Sofer
Yeah. So, my focus is through experience. I’m an empirical person so my work is based on my own training and the students/participants that I work with in my retreats and workshops. All this stuff is supported by the neuroscience, but just to be clear and upfront, that’s not my focus or area of expertise. So, let’s talk about concentration, and I’ll talk about it from a personal experience perspective, both in myself and in working with hundreds, if not thousands, of people practicing these skills.

So, the first thing, if we want to be able to concentrate better, the first thing to do is to understand what’s meant by concentration and how it arises. So, oftentimes, we think of concentration as a kind of force your mind to stay with something. And that can work for a little bit of time as driven by willpower but eventually we burn out because it’s not sustainable, and it’s a certain kind of brittle concentration. If something interrupts us, we lose it very quickly.

So, the kind of concentration I’m talking about, I might call stability or a collected mind. It’s really akin to what’s known in the research as a flow state. We’re present, we’re connected, we’re flexible, and we have access to all of our resources. We’re not straining, we’re not tight, we’re not burning up energy unnecessarily. We’re in a relationship with what’s happening. This runs counter to so much in our world and our society today, which is pushing us to be distracted, to multitask and fragmenting our attention.

So, what we’re doing with concentration is we’re regathering our energy, our attention, and learning to channel it in the direction of our choosing. So, how do we do that? How does this concentrated, gathered flow state arise? Well, just think about the last time you were really focused in a relaxed way, reading a book, playing a sport, working on a project. How did that come about? Well, you were probably really interested. There was a natural curiosity. You were probably somewhat relaxed, you’re able to drop into the moment, and you were clear about what you were doing and why. You have certain clarity of intent.

So, these are the factors that we want to get familiar with and learn to cultivate in our life and in our work, “Am I interested? Do I know why I’m doing this? Am I connected to that? Can I relax a little bit?” And that begins just by relaxing the body, just by attending, “Is my jaw tight? Am I clenching my fists? Can I relax my belly a little bit?” and then making a really clear and focused decision, say, “Okay, this is what I’m working on right now.”

And, of course, there’s lots of obstacles that are going to come in and try to throw us off. So, for me, concentration did not come easily. I remember, say, being in college and reading the same paragraph over and over and over again because by the time I got to the end of it, my attention would’ve wandered and I needed to start back over at the beginning. And I’ve seen through all the work that I’ve done with meditation, with mindfulness, I could put my mind to something and it’ll stay there.

So, the other skill here that’s really helpful that I want to offer to folks is being aware of the challenges or the hindrances or obstacles to concentration, and this is a really great tool to use when working on a project, to have a little checklist to run through, and just check and see, “Are any of these five things present? And if so, can I shift my focus into these qualities I’m working on, of interest, relaxation, and clarity?”

So, the first two are wanting and not wanting. So, really getting caught up in wanting to get somewhere, or craving something, or feeling irritated, aversive, not wanting to do this, wanting to get away from something, these will zap our energy and distract us. The second two are about energies. So, either feeling sleepy, lethargic, or feeling restless, anxious, too charged up, “So, I just want to check. How’s my energy? Am I sagging or am I kind of a little hyperactive?”

And then the third is doubt, and this one’s the real killer, “Am I doubting myself? Am I not sure I can do this? Am I undercutting my work here?” So, just being aware of these, just checking in and seeing, “Are any of these present?” already starts to shift the inner landscape. It’s when we’re not aware of these things that they really clobber us and drive the show. So, even if, say, we’re a little bit tired, if we’re aware of that, just that awareness starts to bring more energy.

Or, if there’s some doubt present, as soon as we see it, we’re like, “Oh, wow, look. I’m doubting myself. I’m worried I’m not going to be able to do this or it’s not going to be good.” Just that awareness is already stepping outside of the doubt a little bit. Checking on each of those can give us more access to concentration when we’re working on a project.

Pete Mockaitis
Well, you say there are five things on the checklist?

Oren Jay Sofer
Yup. Wanting and not wanting, so this is about craving and pulling away from things, like, “Oh, I can’t wait to get to lunch,” or, “When am I going to get to the movie tonight and go on that thing?” It’s like, “Well, that’s tonight. Can I focus on what’s happening now?” Or, “Oh, God, I’m so nervous about having to present this. I don’t want to do that,” and so worry, we’re resisting something. It’s like, “Well, that’s not now. Let’s just focus on the project. Let’s just be here with what’s happening right in front of me.”

So, just being aware. It’s like when you walk outside of your house, or apartment, and you want to dress appropriately, you want to know what the weather is like. Same way, you sit down to do a project, you want to be prepared to work with the internal weather. Like, what are the conditions that are going to try to throw you off? So, if it’s going to be really cold, you want to bring a parka. If it’s going to be really wet, you want to bring a raincoat.

In the same way, if you’re working with sleepiness and you’re feeling really lethargic and doubtful, it’s like, “Okay, how can I psych myself up? How can I access a little bit more energy? Sit up straight. Take a deep breath. Turn up the lights. I’m feeling doubt. Reflect on the things that I know I’m good at, all the times in the past that I’ve really come through.” One, we need to know what might interfere, and then, two, we need to meet it, we need to work with it head on and address it.

Pete Mockaitis
Okay. Thank you. And so, when we have not wanting, what do you do with that? So, the awareness itself is helpful.

Oren Jay Sofer
Right, the awareness itself is helpful. Not wanting is usually about avoiding discomfort. So, it’s just based on biologically and the pleasure/pain principles. So, you want to look for, “Where is the unpleasant thing that I’m avoiding?” We’re often not aware of the unpleasant feeling that we’re trying to get away from. So, look for that unpleasant feeling, and then feel it.

Instead of trying to get away from it, which wastes a ton of energy and distracts us, take a deep breath, and go, “How bad is this right here and now? It’s a little unpleasant. Okay. So, how does it feel? Is my throat a little bit tight? I feel a little bit shaky, a little queasy in my stomach, a little pressure in my chest? What is it? What is it that I’m so afraid of?”

“Not in my mind, that’s the picture, that’s the thoughts, that’s the story. What is it I’m reacting to in my body? And if I can just feel that a little bit, it starts to settle because now I’m not running away from the demon in my mind. I’m actually meeting what’s real and true in the moment.”

Pete Mockaitis
So, let’s go more into not wanting. And maybe we can even go live, a demo. Let’s say there is a task I don’t want to do. Well, let’s pick a specific one. Let’s say, “Get some transactions categorized and organized into spreadsheet and sent off to the accountant.” You go, “Ugh, I don’t want to do that. And, often, I end up doing it very close to the deadline because I don’t want to do it. And, apparently, the Post Office is very full in April 15th so I’m not alone.” So, help me out there. So, here I am, I’m thinking, “Ugh, I don’t want to do that.”

Oren Jay Sofer
So, with anything we’re avoiding, there’s two essential kinds of strategies we can use to shift that. Let’s start with one we’re already talking about, which is turning towards the avoidance directly and engaging with it. So, the first step is what you already, which is to recognize the avoidance. A lot of the times, when we’re avoiding something, we haven’t even done that.

We’re not fully conscious that we’re avoiding it. We’re just kind of pushing it away, which means our attention is split, there are some underlying anxieties, so we need to develop enough self-awareness to recognize, “Wait a minute. Something is bugging me.” And then to really be honest with ourselves and acknowledge, “I don’t want to do this.” Okay, that’s the first step.

Then turn towards it inside. Take a deep breath and feel, “Okay, what does it feel like to not want to do this?” It feels, I don’t know, frazzled, you tell me. When you don’t want to do your taxes, when you don’t want to do that. If you stop and you take a deep breath, what’s the actual experience in your body, the sensations?

Pete Mockaitis
And that’s a cool distinction right there. So, we’re focused on bodily sensations as opposed to emotions, like, angry, sad?

Oren Jay Sofer
Yeah, that’s it. It’s going to the root level. So, the first level is going to be the thoughts, it’s, “I don’t have the time,” “I hate doing it,” “It’s too much to do.” Okay, then the next level is the emotions, which is, “I feel overwhelmed,” “I feel annoyed,” “I feel frustrated,” “I feel anxious.” We’re still, to some degree, on the conceptual level. In order for the patterning in our nervous system to start to shift and to have a little bit more flow and wiggle room, we need to engage on the level of sensation which is what’s actually driving us.

So, to feel in your body, “Okay, yeah, how does this actually feel?” And one question, so not everyone has quick easy access to their sensations, one great question to ask yourself is just, “Where in my body do I feel this? Like, is it in my throat? Is it in my chest? Is it in my belly? Or is it somewhere else?”

Pete Mockaitis
And it’s funny, I’m having a hard time with this. I think it’s like, “Ugh!”

Oren Jay Sofer
So, it’s kind of all over.

Pete Mockaitis
Yeah. Well, I guess if it’s not in my toes, it’s not in my calves, but it’s like, I don’t know, my neck and upper torso, it’s like instead of being filled with a zippy, “Hey, let’s dance a jig and sing a song in joy,” it’s like the opposite of that.

Oren Jay Sofer
It’s like a wet noodle.

Pete Mockaitis
Yeah, it’s like flopping, “Ugh!”

Oren Jay Sofer
So, this is great. This is great. So, we experience our bodies and our emotions and sensations in different ways, and sometimes an image is how it occurs to us. So, it’s kind of that deep sigh and that gesture you made with your shoulders and your torso in this kind of flapping wet noodle. So, what happens when you just take a moment, don’t have to be with it forever. This is the fear, it’s like, “If I feel this, I’m going to get stuck here.” To just take one moment to feel that on its own terms, the wet noodle, the kind of flappy and just, “How bad is it?”

Pete Mockaitis
It’s kind of like being bored.

Oren Jay Sofer
Yeah, it’s just what it is.

Pete Mockaitis
It’s not horrible, it’s just not fun, it’s like, “Okay, it’s just a flavor of boredom.”

Oren Jay Sofer
Yeah. So, you look the demon in the face, it’s like, “Oh, this is what this is.” That takes some of the wind out of its sails. It undercuts the source of resistance that’s driving it. Now, the other key strategy here, the other side that we need to work with, is the motivator. So, why is this important to you? What is this going to give you if you do it?

Pete Mockaitis
Gives you relief and keeps me out of jail.

Oren Jay Sofer
Yeah, gives you relief, gives you more time and energy to focus on other things that are important to you, and there’s a sense of a weight lifted, I’m imagining, when it’s done. So, now take a moment to just focus on the experience of relief and that weight lifted, and how good that feels. That can be what you want to navigate towards, like, “This is why I’m doing this.” So, you work from both angles, you kind of unplug the part that’s blocking you.

By feeling it and looking it in the face, “Okay, how bad is this? How uncomfortable is this, this thing that I’m avoiding?” And avoiding it actually gives it energy. To resist something, you’ve got to grab it first, you’ve got to pick it up. And when you pick it up, you actually give it energy. So, when you turn towards it, you’re just like, “All right, let’s just feel this. Let’s just see what this is.” Now, you’re not feeding it anymore, and it can start to peter out.

And then on the other side, “Why do this? What’s this going to give me? What’s important about this to me?” This is one of the things I talk about in the chapter on energy. One of the most sustainable sources of energy is willingness, knowing why we’re doing something. There’s tons of things in life we don’t like to do but if we can connect with the fact that we’re choosing to do it in some way, even if it’s, “You know, I don’t want to have the IRS come and take my house away,” or, “I don’t want to go to jail,” or, “I don’t want to get a speeding ticket so I’m going to drive the speed limit.” It’s like when we’re aware of why we’re doing it, we can tap into a different source of energy.

I think it’s really important, Pete, to get familiar with how it feels when we’re not avoiding something and we’re in alignment to really notice not just your thoughts and your emotions but, again, how it feels in your body, to feel connected and clear about what you’re doing and why. The more familiar you get with that experience, the more awake and aware you are, when you feel connected and aligned, the more quickly you will notice when you’re not.

It’s like developing a little bit of a baseline or a reference for, “Oh, yeah, this is what it feels like when I know what I’m doing and why, and I’m connected to my purpose, to my resources.” Then when you’re suddenly avoiding something, when you’re procrastinating, when there’s some resistance inside, we get really good at just kind of pushing through or pushing that away because it’s uncomfortable.

You’ll start to notice it more and be able to make different choices, and recognize, “You know, I’m doing the dishes right now. It doesn’t help me to not want to do it while I’m doing it. Like, I might as well just take a deep breath and relax, feel my feet on the ground, enjoy the warm soapy water, and clean the dishes.”

Or, “I’m taking my kid to music lessons right now. I’m not at home working on that project, even though I want to be. Like, let’s just relax and enjoy the time in the car.” We get the signal of the resistance when we notice more what it’s like when it’s not there, and then we can use whatever tools or resources we have, as we talked about through that resistance, to put it down.

Pete Mockaitis
Okay. Well, Oren, this is huge and beautiful. Okay. So, we talked about some of these approaches to deal with we don’t feel like doing stuff and boosting resolve. I was going to go to energy next, so you gave us a tip right there. We tapped into the willingness and the underlying why. Any other perspectives on bringing about a greater energy?

Oren Jay Sofer
Yeah, absolutely. So, energy is huge. We have limited energy in our lives. And I think that the dominant culture in the modern world is this kind of all or nothing approach to energy. It’s this kind of extractive, get as much as possible, as fast as possible. We use caffeine. We tend to push past our limits and burn out. So, how do we develop more sustainable energy?

So, willingness, knowing why we’re doing something is one resource. Another really important resource for developing more sustainable energy is starting to tune into the cycles of activity and rest. So, everything in life moves through these cycles: the seasons, the night and the day, even our breath. All of the time, there are these cycles of doing and then being, doing and then being, but the pace of our lives and the level of stimulation we’re exposed to on a daily basis tends to mask that, and we get disconnected from it.

So, just starting to pay attention to when we’re busy, and then noticing, like, when you complete something, celebrate it, take a pause for a moment, breathe out. After you send an email, instead of rushing onto the next thing, “Great.” It doesn’t have to be long. I’m talking about, like, three seconds. That’s going to boost your energy because, instead of just pushing, pushing, pushing, pushing, pushing, pushing, we get the cycle. We do something and then we breathe out, and then we do something, and then we breathe out. We’re starting to feel this rhythm and it happens on a moment-to-moment level, it happens through the course of the day. That’s going to help us develop more energy.

One more tip I want to give on energy, and this one’s the real tricky one because it’s counterintuitive. If you want to use energy more effectively, initially, and this is just initially, slow down a little and try to feel more how you are working. Okay, I’ll tell you a short story. When I was in my 20s and just starting to learn to meditate, one of the meditation teachers I was training with pointed out, “Pay attention to how you brush your teeth, and just notice how you’re holding the toothbrush.”

And I noticed I had this kind of death grip on the toothbrush. I was squeezing it so hard when I brush my teeth, I was, “Why am I so tense brushing my teeth? I can actually relax. I can just hold the toothbrush with just the right amount of force, and then brush my teeth that way.” So, if you want to move an object, if you position your feet slightly apart, one in front of the other, and you bend your knees, you’ve got a lot of power.

So, balance and alignment conserve energy and create leverage. So, we can translate this into our work. How are we actually doing our work, both in our body and in our mind? Are we gripping that toothbrush really hard? Like, are we sitting at the keyboard with our shoulders hunched up and our jaw tight? Or, are we able to kind of relax, settle back, feel a sense of balance inside, an alignment, a clarity of purpose, and do things one at a time?

So, we take this kind of physical analogy and translate it into our work, into the relational space, instead of raising your voice and shouting and making a big scene, we can be more powerful if we speak at an even volume and a steady pace, and say what we need to say. So, there’s a sense of the more we become aware of how we’re using energy, we can start to channel it in more effective ways.

Pete Mockaitis
Okay. Well, Oren, tell me, anything else you really want to make sure to share before we hear a couple of your favorite things?

Oren Jay Sofer
I think one of the principles, Pete, that runs throughout the book that I want to make sure we cover here because it shows up really in any area that we’re trying to learn or grow is this principle we find in a lot of different fields, from performance to trauma healing, which is called strategic discomfort.

So, it’s knowing how much challenge is the right amount. And I’m sure you’ve covered this with other guests in other ways, right? It’s like if we don’t challenge ourselves at all, we just stay comfortable and we don’t learn and grow. But if we take on too much, we end up feeling overwhelmed and either collapsing or burning out.

So, whatever the skill is, whatever the resource or capacity is we’re trying to develop, whether it’s resolve, patience, energy, or this kind of foundational skill of choosing where we place our attention, we need to use some wisdom and ask ourselves, “What’s needed here? What’s the right amount of friction and tension and challenge for me to grow beyond my edge?” And that’s a skill, that’s a tool that we can use in all different areas of our lives.

Pete Mockaitis
Okay. And how do I assess that and get the right answer?

Oren Jay Sofer
Ask yourself this question, “What’s needed right now?” Not too much, not too little. We need to listen. We need to actually take a step back and check. And if we do that and we listen, and we’re honest with ourselves, we’ll know. So, whether it’s wanting to exercise more so that we have more energy in our lives, circling back to energy.

Of course, we didn’t talk about the fundamentals, like eating healthy, getting enough exercise, drinking enough water, trying to have healthy sleep, hygiene. Like, these are the foundations of energy. So, there’s an assumption that we’re attending to those things. But, say, you’re wanting to exercise more, it’s like, “What’s a reasonable goal?” and setting your aim on that, not overshooting because then we end up not doing it and giving up, and not undershooting because then we’re not actually challenging ourselves.

Pete Mockaitis
Well, now, Oren, could you share with us a favorite book, something you find inspiring?

Oren Jay Sofer
Yeah, I thought about this. There are so many great books out there but one that came to mind that I read a few years ago that I think really puts us in touch with the preciousness of our time here is the book When Breath Becomes Air by Paul Kalanithi. He was a doctor who wrote about the end of his life as he died from cancer. A really beautiful short moving book.

Pete Mockaitis
And a favorite quote?

Oren Jay Sofer
This is from James R. Doty, a book called Into the Magic Shop, “It can hurt to go through your life with your heart open but not as much as it does to go through your life with your heart closed.”

Pete Mockaitis
And is there a particular nugget you share in your courses, your books, your body of work that people really love, resonate with, and quote back to you often?

Oren Jay Sofer
Yeah, I really think it’s the sense of we’re always practicing something. How we live every day is how we will live every day. And as you said, you’ve kind of alluded to earlier in the show is practice doesn’t make perfect. Practice makes permanent. So, be careful and clear about what we’re practicing every day. We have this immense capacity for goodness, resilience, and empowerment in our lives if we know how to develop it every day. So, we can use our time to develop these amazing resources and be a real source of change, and goodness, and joy to the people around us.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Oren Jay Sofer
Yeah, my website is probably the best place, OrenJaySofer.com. Also, active on social media @orenjaysofer.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Oren Jay Sofer
I love that question. I would say step outside of your habits and the negativity bias, and focus on the ways that you do contribute in your work and in your life. When we really notice and pay attention to the ways we contribute, we feel more energy, we experience more joy, we have more fulfillment, and it makes us more effective. It will also guide us to make better decisions about how we spend our time, what we do and don’t do.

Pete Mockaitis
All right. Oren, thank you. This has been a treat. I wish you much courage, love, and integrity.

Oren Jay Sofer
Thanks, Pete. You, too. It’s great to see you again.

Pete Mockaitis
All right. Thank you. Cool.

897: Jon Acuff: The Three Steps to Achieving Any Goal

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Jon Acuff reveals why we often struggle to meet our goals—and shares practical advice for achieving results.

You’ll Learn:

  1. How to make your loftiest goals more reachable
  2. The “right” amount of goals to pursue
  3. How to stay motivated when things get tough

About Jon

Jon Acuff is the New York Times bestselling author of nine books, including Soundtracks, Your New Playlist, and the Wall Street Journal #1 bestseller Finish: Give Yourself the Gift of Done. When he’s not writing or recording his popular podcast, All It Takes Is a Goal, Acuff can be found on a stage as one of INC’s Top 100 Leadership Speakers. He’s spoken to hundreds of thousands of people at conferences, colleges, and companies around the world, including FedEx, Range Rover, Microsoft, Nokia, and Comedy Central. He lives outside of Nashville, Tennessee, with his wife and two daughters.

Resources Mentioned

Jon Acuff Interview Transcript

Pete Mockaitis
Jon, welcome to How to be Awesome at Your Job.

Jon Acuff
Yeah, thanks for having me. I’m looking forward to it.

Pete Mockaitis
I’m looking forward to it, too. I’m excited to get your latest hot takes on goal-setting, goal-achieving from your latest All It Takes Is a Goal: The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential. But first, I think we need to hear a little bit about you and tap dancing. What’s the scoop here?

Jon Acuff
Oh, yeah, I was super popular in high school. I took tap dancing. You knew you were cool and popular if you were also into tap dancing in high school. So, I went to an all-boys Catholic high school, and we would have a musical review where we would partner with other schools that only had girls. So, it was only time to ever, like, dance with a girl. So, I was like, “I’ll do that if it requires tap dancing, let’s go.” And I genuinely enjoyed tap dancing. And I don’t tap anymore, I’ve kind of retired, but, yeah, I love tap dancing. I was a big tap dancer.

Pete Mockaitis
So, you only did the tap dancing in high school or did it carry on over?

Jon Acuff
Only in high school. No, I live in nowhere, you would, in college. Imagine you’re some roommate and I bring tap shoes to college, like in my dorm room, and in the hallway just like working on routines. Yeah, no, it began and ended in high school, 100%.

Pete Mockaitis
Well, I think it looks and sounds really cool whenever I’m beholding it.

Jon Acuff
Yeah, yeah, yeah, but you don’t want to see a lot of it. It’s like four hours of it is too much.

Pete Mockaitis
That it is. Well, I’m excited, you’ve got so much wisdom when it comes to goals. And you’ve got a fresh book here All It Takes Is a Goal. Can you tell us, anything novel, surprising, counterintuitive that you discovered while putting this one together?

Jon Acuff
Well, I always try to write books that start with a challenge I’m having in my own life, and something I’m trying to figure out, and then I see, “Do other people have the same challenge? Like, is it worth turning into a book?” And we asked 3,000 people, there’s this PhD guy, Mike Peasley, he’s a professor at MTSU here in town, if they feel like they’re living up to their potential. And 96% of people said no.

So, I was surprised at the size of that, like, that there’s a general sense that people feel like they could do more with their lives but don’t know how to. So, that kind of, I would say, that surprised me, the size of that.

Pete Mockaitis
Now, that’s intriguing. Do you think it’s that they don’t know how to or they think, “That just seems like a lot of work, I don’t feel like it”? What’s your vibe there?

Jon Acuff
I think it’s a variety of things. I think it feels complicated. I think we have broken soundtracks. Like, I wrote this book called Soundtracks about mindset, soundtrack being like a repetitive thought. And one of my broken soundtracks is “Mo money, mo problems.” Like, if you build a successful life, more problems, more money. Like, success comes with so many complications. It’s going to be so difficult. And then you end up playing smaller because you’re afraid of these fictional complications.

So, I think some people go, “I could if I wanted to but it sounds like it’d be stressful.” I think a lot of people just don’t know if it’s even possible. They live in a town where nobody wrote a book, so they don’t even have a concept in their head that you could be an author if you wanted to be. Like, you could just do that. And so, I think people pull back from their goals and their opportunities for a variety of reasons.

Pete Mockaitis
All right. And so then, what’s the big idea or main thesis behind your book there All It Takes Is a Goal?

Jon Acuff
Well, the main thesis is essentially if you have this big desire and you want to accomplish it, all you have to do is turn it into a goal. And you can turn anything into a goal, and there’s practical steps to do it. So, one of the surprises, this wasn’t a surprise of writing the book, but because you asked that question about, like, what surprised me, I’ve been surprised how many podcast interviews have pushed back against the idea of guaranteed goals.

So, in the book, I talk about there’s three different types of goals. There’s easy goals, there’s middle goals, there’s guaranteed goals. And so, I’ve had a bunch of people say, “Well, what do you mean, how can you guarantee a goal? There’s no such thing as a guaranteed goal.” But, for me, I always respond, “I couldn’t have written about that idea in book one because I hadn’t done it. I didn’t know this idea was possible. But this is book nine, and they haven’t happened because of magic. They’ve happened because I took this desire to write books, and I turned it into a goal.

And, like, when this book came out, I turned in a tenth book in the same week. And so, there’s going to be an eleventh book, there’s going to be a twelfth book, not because it’s magic or I’m extra creative but I turn something I really wanted to do, which is write books, into a goal, and I was able to execute it. So, I think that’s one of the core ideas in the book, is you can accomplish almost anything with the right steps and really enjoy it along the way.

Pete Mockaitis
And so, just to be fully clear, what is it that you mean by a guaranteed goal?

Jon Acuff
So, here’s the metaphor that I’ve been using. Most people, when they think about a goal, imagine a ladder, and it’s only got two rungs. So, they go, “I want to start a podcast,” “I want to run a marathon,” “I want to write a book.” And you have a 12-foot-tall ladder, there’s one rung at the bottom that says, “Day one,” and there’s one rung at the top that says, “Publish the book,” or, “Grow a million-listener podcast.”

And if I said to you, “Okay, Pete, you have to get to the top of that ladder,” you’d go, “This is going to be…goals are really hard. I guess I just have to jump and try to grab it.” And what my approach is: what if you had rungs that were six inches apart all the way up the ladder? Like, would that be an easier ladder to climb? Do you think you can accomplish that?” And people go, “Yeah.” And then I say, “Okay. Well, great. Well, let’s take this massive thing and then find out how to make the steps easy. Let’s do some easy goals.”

So, an easy goal has a one to seven-day timeframe. You do an experiment. You’re not going all in. People tend to go, like, “I got to go all in. I got to do it all.” Like, you’ll see people buy expensive YouTube cameras without figuring out what they want their channel to be. So, they’ll go, “I’m going to buy, I’m going to go all in,” but they don’t do the easy things first, so they lose momentum.

So, my plan is, “What’s an easy goal? How do we succeed? How do we get some proof that it’s worth turning into a middle goal?” A little more time. A little more investment. A little more effort. And then, eventually, you get to where it’s a guaranteed goal where it’s going to happen. So, an example of that would be I have a friend who wants to have a million subscribers on YouTube. He’s got about 800,000 right now.

There’s no planet where he doesn’t end up getting with a million subscribers. Like, he’s in motion. Like, there’s no, “I’m going to sell a million books in my career.” I have sold 860,000-ish books. That’s going to happen because I’m in the middle of the ladder. I didn’t say at the very bottom, “I’m going to sell a million books.” That would’ve been egotistical and silly. But I’m on the middle of this journey. I’ve done a lot of easy goals. I wrote a lot of small blogs. I’ve done a lot of small writing. And then I turn them into middle goals.

I wrote some short books, and then I wrote some longer books, and then I sold some other books. So, now I’m in the middle of the ladder. I know that’s going to happen. That’s what I mean by a guaranteed goal. It’s got factors like the results are in your control. A bad guaranteed goal would be me saying, “Pete, I’m going to hit the New York Times’ bestseller’s list.” That’s a terrible goal. Anytime an offer tells me that’s their goal, I go, “I get it. I get it. I’m so glad I hit it but you don’t control that. You have zero control over that.”

Pete Mockaitis
Yeah, the competitors and what do people buy.

Jon Acuff
No, it’s a formula. Like, it’s a formula you don’t have access to. Like, you could sell more than 10 people on the list but if you don’t hit the formula, it doesn’t matter. So, not even just the competitors. You could sell more than every competitor but if you haven’t hit the formula that they keep private, it doesn’t matter. So, you don’t control that.

So, a guaranteed goal is you control it, it’s measurable so you’ve got some…you can measure what you’re doing. You’ve got proof of middle goals and easy goals that have succeeded. So, that’s what I mean by a guaranteed goal where your effort ensures the results.

Pete Mockaitis
Got you, yeah. Well, that’s clear, the effort ensures the results. Got it. All right. Well, could you maybe share an inspiring story of some folks who weren’t making much progress, they felt like they weren’t hitting their potential, their goals were stalled, and they saw things transformed?

Jon Acuff
Yeah, so one of my favorite stories in the book, this woman named Susan Robertson. She got her Bachelor’s Degree in the Car Rider pickup line. And what I mean by that is she’s a super busy mom like a lot of moms are super busy. And she found 10-minute, 15-minute, 20-minute segments of time where she could figure out, over a period of time, how to spend that time towards a bachelor’s degree. She finished a bachelor degree in the car rider pickup line.

And I love her story because it pushes back against the excuse we all have of, “I’m too busy. I’ve got…I’m too busy. I’m too busy. I’m too busy.” So, she’s probably one of my favorite stories.

Pete Mockaitis
That’s cool. All right. Well, so then, tell us, we have goals, or we don’t yet have goals, or we feel the sense that we’re fallen short of potential, what are the fundamental drivers or reasons behind this?

Jon Acuff
Yeah, one reason would be you’re chasing fake goals. So, you’re chasing things you think you want to do but you don’t really want to do them. So, you’ve told people for years you want to write a book but it’s been 10 years and you haven’t written a book. Maybe you don’t want to write a book, and that’s okay. Like, that’s perfectly fine.

Maybe you inherited a goal. I meet people at times, especially college students, that’ll say, “I’m a senior about to go to law school. My mom told me I’d be a good lawyer. I don’t want to be a lawyer. Like, what do I do?” They inherited that goal from their mom, and they’re not going to really enjoy that goal. Another is impostor syndrome. That’s a really common thing. You start to work on something, and impostor syndrome goes, “You’re not a real entrepreneur,” “You’re not a real writer,” “You’re not a real runner.” “Like, you can’t go lose weight. You’re not an athlete. You have to be an athlete.”

Another one would be perfectionism. You’re trying to do it perfectly, which is impossible. And so, anytime you make a misstep, you feel like, “Okay, this isn’t the right goal for me, or I’m not the right person.” Overthinking is another one, you end up overthinking what you really want to do. I would say there’s any number of villains that get in the way, and a lot of them do boil down to you’ve got fear about the process, you’ve got fear that it’s going to hurt, you’ve got fear about the result, you self-sabotage. There are so many things get in people’s way.

Pete Mockaitis
Okay. And so, having identified these, what are some of the solutions?

Jon Acuff
So, my favorite solution, let’s just take impostor syndrome. The only instant cure to impostor syndrome is to do the work. It’s the only thing that cures impostor syndrome. And an example of that would be when I first started writing, impostor syndrome said, “Ahh, you’re not a real writer. Like, you’re not a writer. Who are you to share ideas? You’re not a writer.” And it said that. And then I wrote and it got a little quieter.

And then the second day, I wrote, and it was still there, and the third day, and the fourth day, but, eventually, I looked up and I had published a book. So, when impostor syndrome came in, it was like, “Hey, you’re not a writer,” I was like, “This is awkward because I’m holding a book. It’s got my picture on it. It’s got my name right on the cover. I think I might be a writer.”

At this point, on book nine, it can’t whisper that to me because I say, “Well, there’s a stack of them. They’re in 20 languages. Like, I think I might actually be a writer.” Like, the work generates results, and results are impostor syndrome’s Kryptonite. I didn’t get over impostor syndrome and then write. I wrote until I got over that form of impostor syndrome. So, that’s a really easy example. And the fun thing is the work is available always. And the second you do even a little of it, impostor syndrome gets a little quieter.

You go to your first gym class; impostor syndrome gets a little quieter. You launch your first podcast episode; it gets a little quieter. So, that one, to me, feels really, really solvable in a really, really simple way.

Pete Mockaitis
Okay. And what if the hangup is just like, “Ugh, I’m just kind of comfortable. That seems like a lot of work. I don’t know about all that”?

Jon Acuff
I agree, dude. I agree. Here’s what I’d say, Pete. The only thing easier than doing a goal is not doing the goal. Like, it’s really the only thing easier. The only thing easier than writing a book is not writing a book. Or, the only thing easier than going to the gym is not going to the gym. So, I think the trick here is that nobody just decides to have willpower. Nobody wakes up and goes, “Today, I have grit. Today, I’m going to be disciplined.” Nobody just wakes up and changes their life that way.

What usually happens is one of two things. You get out of a comfort zone either from an involuntary crisis, something happens outside of your control, like a parent gets sick, you lose your job, and, “Oh, I got to find another job,” or a voluntary trick, like you figure out, “I want this thing more than staying the same. I’m going to trick myself into changing. Like, I’m going to find a way to actually change.”

So, for me, when I was 34 years old, I had two kids under the age of four, a full-time job at Auto Trader, Atlanta commute, an hour and a half each way, I had freelance clients, a bunch of responsibilities, but I started a blog, and I really liked it, and I was like, “Wait a second. This seems kind of neat. Like, I wish I could do more of this.” Like, I got this small little desire.

And then I started to look at each hour of my day like a log, and I wanted to throw more of them into this burning fire, this blaze. And so, I didn’t stop watching TV as much because I was disciplined. I just wanted that time to go to this thing I absolutely loved, and I couldn’t find enough time to throw at it, so I started to get up early in the morning, I started practicing speeches in the drive to work. Like, I started throwing as much time as I could into it.

So, a lot of times, if somebody goes, “Ahh, it seems like a lot of work,” I agree. It just means you don’t have a thing you really desire yet. Like, if you had something you really desired, it would woo you into changing. It would make you want to change, not, “I have to figure out how I make myself change.”

Pete Mockaitis
And for those whose passion, desire, is at a low ebb, any pro tips for surfacing? Where is that thing?

Jon Acuff
Well, I think part of it is you might…it depends on if you’re practicing being low. And what I mean by that is nothing happens awesome accidentally. Like, nobody accidentally gets in shape. I’ve never met a single person that goes, “Yeah, I was just binge-watch Netflix, I look up and I was doing burpees. I don’t even remember getting off the couch.” Like, everything that’s awesome takes work.

An awesome marriage takes work. The default of marriage is to be pulled apart in separate directions and get a divorce. That’s the default. You have to work to have a good marriage. There’s no such thing as an accidentally awesome marriage. It takes work. Same with positivity. Same with negativity. So, an example of that is if somebody said to me, “Jon, I feel really low, I feel really down,” I’d go, “Well, tell me about what you’re practicing? Like, what are you practicing? Like, are you practicing positivity? Are you practicing negativity? Like, where are you making choices that feed one or the other?”

So, for me, I’m a very naturally negative person. Like, I’m super pessimistic, I’m very low naturally. I always joke like I have a counting crows-like temperament, like just very moppy, very jaded, cynical. But I’ve tested positivity, and I’ve tested negativity, and the ROI of positivity is so much better. Again, it’s so much more productive, like I get books written, I get to accomplish goals. Negativity never dreams. It can’t dream. It only sees the negative side of things.

So, when somebody says to me they’re low, it’s often like they’re saying, “Jon, I feel really hungry,” and I go, “Well, did you eat anything today?” and they go, “No, I haven’t eaten anything in three days.” And I go, “What? I’m going to blow your mind. I know why you’re hungry. You’re hungry because you haven’t eaten anything.”

So, if you say to me, “Jon, I feel low, I feel negative,” and I go, “Tell me about how you spent your day.” “Well, I hate my job. I was on social media arguing with strangers about politics. I listen to murder podcast episodes to work and back from work. And then at night, I watch documentaries about murders.” And then you’re like, “I don’t know why I feel negative.” I’d be like, “I know in my shirt, the clothes I wear say ‘Namaste in bed.’ Or, ‘I can’t adult’ today.”

You wore a reminder limiting yourself for an entire day, and you’re like, “I don’t know why I feel low.” I know why. You practiced that for an entire day, maybe even an entire year. What if we started practicing some other things? What if we just start, not massive things all at once, But if you have something, if this isn’t working for you, let’s practice something else? If it is working for you, like keep getting those results. That’s fine.

Like, sometimes people say to me, “This stuff is common sense. It’s common sense,” which I always push back, and go, “If you’re doing those things, it’s common sense. If you’re in the best shape of your life right now, it’s common sense. If you have more money in your 401k and retirement, if you love your job, all of these things are common sense. If you don’t have that type of life right now, this is extraordinary because you’re not doing any of it.” So, like, engage in it if you want to, or just stick with the results you have, that’s your choice. You get to choose that.

Pete Mockaitis
Okay. So, let’s say we do have the desire, we got something going, and we’re like, “All right, Jon, I got a goal. Tell me, what is this three-step plan? How do I get after it and maximize the odds that I will achieve it?”

Jon Acuff
Well, the first thing we do is we would break it down into small actions so that we could actually practice it. So, we would probably do a 10-hour test. I’d say, “Okay, here’s your massive goal. You want to find a different job. We would go what are some easy ways to start with that? Like, not find a different job tomorrow, not become a different person next week?”

What’s funny with goals, we understand some goals take time and other goals we want fast results. So, nobody ever says, “I’m going to learn Italian this week. Or, I’m going to learn Italian this month.” They know that takes time but find a new job, they go, “I got to find a new job this week. Like, an amazing new job. I got to find it this month.”

So, the first thing I do is say, “Okay, what are some actions we can actually do? How do we make it some easy goals that you can accomplish?” That’s step one. We’re going to escape the comfort zone. Step two would be, “Okay, how do we avoid the chaos zone?” Because what happens is people, when they start a goal, they get a little bit of momentum, and they want to do it all at once.

So, they go from not trying anything to, “I’m going to do everything,” they get inspired, and they land right in the chaos zone, which is too much action, too many goals. It’s why we have the phrase yoyo diet in our country because people yoyo back and forth. What happens with people is they don’t do any goals, they get a little inspired, and they try to do everything.

Like, I meet people at times with a podcast, and they’re like, “I’m going to do a daily podcast. I’m going to go all in like John Lee Dumas. I’m going to do a daily podcast.” And I go, “Have you ever done, like, a weekly? Have you ever done like a bi-weekly?” And they go, “No, I’m going for it. I’m inspired.” And I know you’re going to do seven episodes and realize podcasting is challenging, but you’re in the chaos zone, and so how do I help you get out of that chaos zone?

And then the third thing is, “How do we live in the potential zone?” which is the right amount of goals, the right amount of actions. That’s the three-step, is you escape that comfort zone, you avoid the chaos zone, and you live in the potential zone.

Pete Mockaitis
And how do we know the right amount of goals, the right amount of actions?

Jon Acuff
So, people want me to say a number. Like, people go, “How many goals should I chase?” and they want me to say, “Seven point eight. Pete, you need to do 9.3.” That’s not the answer. The answer is as many as you can do successfully. So, it’s an individual answer. So, there are some times where I’ll meet people that’ll go, “I’ve got a full-time job, I’ve got two kids under the age of five, I’ve got all these commitments.” I’ll go, “Cool. How many hours do you have to invest in your goals?”

The problem, Pete, is people go, “I got these 10 goals I want to do,” and I’ll say, “Okay, how many hours do you think it would take a week to, like, do those well?” And they’ll go, “Well, I don’t know,” and they’ll come up with a list, “It’ll take 20 hours.” And I go, “Cool. Cool. Cool. Right now, on your average week, how many hours of free time do you have? Like, right now, like is it are you dealing with too much time, like you don’t have enough things?” And they’ll go, “No, I don’t have any time.”

And I’ll go, “Okay, so you have 20 hours of goals you want to do. You have a two-hour slot every week. Which one is going into it? Like, which one?” Often, the goal is divorced from the calendar and it never happens. So, you have to say, “Here’s how much time I have, and if you’re not happy with that, here’s where I’m going to go find more time.” But that’s one of the most honest metrics. I think time is probably the most honest metric because it tells you the truth, and it’ll tell you pretty quickly what you actually have time for.

Pete Mockaitis
Okay. And speaking of time, before, you mentioned the ten-hour, what was your term, the ten-hour…?

Jon Acuff
I said a ten-hour experiment.

Pete Mockaitis
So, what is…is it just we go after some actions over the course of ten hours and then we reflect? Or what do you mean by the ten-hour experiment?

Jon Acuff
So, I’m constantly trying to help people limit the number of goals they’re working on so they can be successful, and then build more into their life. So, again, what happens is people go, I got to do the survey, and the people that read my books, nobody who reads my books comes to me with zero goals. That never happens. The people who don’t have goals don’t read a book called All It Takes Is a Goal. They don’t even know that section of the bookstore exists. They don’t listen to podcasts like yours.

It’s like no one who’s not engaged in getting better and learning and growing is listening to podcasts like this. They don’t even know these kinds of…like, they don’t come to this category of podcasts. What happens is they tend to have lots and lots of things they’re excited about. So, part of my job is to go, “Okay, you got 22 things you’re interested in. Let’s figure out how to narrow that down a little bit so we can actually get some wins and accomplish some of these.”

So, there’s two ways you can do this, there’s probably 50 ways you can do this, but the two that I like are one I’d go, “I want you to write down a list of all the things you’ll get if you accomplish that goal.” “So, write a book.” “Okay, tell me the things you’ll get.” “Start a business.” “Tell me the things you’ll get.” Because I’m trying to get a sense of their real desire because, again, nobody changes just because. They change because the desire makes the thing worth it.

I don’t like delayed flights. I don’t like missing flights. I don’t like airports or hotel travel, but I love being on stage. I love being a public speaker. I do my entire year to be on stage 50 times a year. That’s the trade I’d make because I love it that much. I don’t even care about a delayed flight. I’ll sleep wherever in the Baltimore airport because I love doing that.

If I hated my job, the littlest inconvenience would set me off. I’d go, “Aargh, I can’t…aargh, it’s not worth the commute.” So, I initially try to get a sense of somebody’s desire. So, if I say to you, Pete, “Write down 10 things you’ll get if you do this goal,” and you go, “Ah, I can’t do it.” Great, we can cross it off the list. Like, if you can’t even to that part, you’re going to hate the rest of it. This is the easy part.

So, I do a desire check, and go, “Okay, what do you really care about?” And then I’ll do a 10-hour check, “If you want to invest 10 hours into it, you’re not going to invest the thousand it takes.” Like, if it takes me 500 to a thousand hours to write a book, that’s a pretty big investment. But I can test at the beginning, “Am I willing to even try 10 hours?” And if the 10 hours takes you three months to find, you really don’t want to do the goal. Awesome. Let’s clear that one out. I want you to have a short list that you can actually do, and actually win at, and get some momentum, and then add a bunch to your life.

Pete Mockaitis
So, the 10-hour experiment, the thing we’re testing to see if it’s present is desire. And so, we’ll know, “Hey, we did 10 hours,” or you didn’t do 10 hours. That’s telling in and of itself. Or, you did 10 hours, like, “You know what, actually I hated that.” “Oh, okay.”

Jon Acuff
Yeah, and you might know two hours in. You might know automatically, like, “No, this isn’t the thing.” Like, one of the things I say is, “I want you to find a desire you love so much that it makes Netflix boring.” Like, that’s the thing. You asked me why don’t people accomplish goals. Part of it is we haven’t given companies enough credit.

There are 50,000 people at Facebook right now, and their goal is Pete’s time. Like, that is their goal, it’s, “How do I get more of their time?” Like, the distraction industry has scaled much faster and bigger than our ability to focus. So, we don’t give companies enough credit that you go, “Man, why is it hard to do goals?” Because Netflix and Instagram are very easy. It’s not accidental that you go to look at one photo, and an hour later you’re like, “What just happened? Like, why am I on YouTube looking at, watching a video that had nothing to do?” That’s not accidental.

So, some of the reason it’s hard to accomplish goals is that there’s an entire industry working against you. Netflix doesn’t want you to have a good podcast, Pete. No, they want you to watch more Netflix, and they should. That’s their company mission. Like, Instagram doesn’t want you to get in shape. Like, that’s not their goal. Their goal is you spend 10 hours.

Like, the average American right now watches 34 hours of TV a week according to Nielsen. So, the Nielsen rating is 34 hours of TV a week. So, when somebody says, “Man, I just don’t have enough time for my goals,” I can usually help them find some time, but that’s part of why it’s challenging. That’s part of why it’s difficult.

Pete Mockaitis
All right. And so then, we are pursuing the dream, we said, “All right, we’re past the 10-hour experiment. Okay, cool, cool, cool. We’re after it.” Give us some perspective on how we go about translating things into micro actions? Like, just how micro are we talking? And can you give us some examples of breaking things down that way?

Jon Acuff
Yes. So, one of my goals was I wanted to be a better friend. I realized during COVID, I was kind of isolated, I worked at home, I want to be a better friend. I want better connection. I always joke that I know I’m isolated when I over-talk the UPS guy. Like, he’s, “I just want to drop off a box,” and I’m like, “How’s your family? How’s Pam and the kids?”

So, I want to be a better friend. That’s a fuzzy goal. I can’t really operate on that one. It’s not measurable. I can’t really do anything with it. So, then I was like, “Okay, what if I can make that into a daily goal, like a small daily goal?” So, I thought about it, I worked on it a little bit, and I said, “Okay, I’m going to text one person an encouragement every day for 30 days in a row, 30 different people, 30 different encouragements.”

So, okay, now I have a measurable goal. So, then what’s a small action related to that one? Well, what if I made a list of my friends I’m going to text because I know if I get on day four, and I have to go, “Okay, okay, who am I…? Who am I…?” I’m going to quit. I’m going to get distracted by something else. So, I said, “Okay, one of the small actions is I’d make a list of 30 people I want to connect with. And that wasn’t hard, I went through my contacts, and said, “Okay, here’s 30 people I haven’t connected with lately.”

So, then I did that. So, then I made a little chart, I’ve got a little checkbox that says, “For 30 days. I would write a short text to people.” And I made it easy on myself. I didn’t say I’d write 30 handwritten notes. That’s not an easy goal. I got to find stamps and mail and addresses. So, I did that for 30 days in a row, and there wasn’t a single person that responded back, and said, “I wish you hadn’t said that today. Like, today is the worst day for you to tell me that encouragement.” Ninety percent said, “You don’t know how much I needed that today. That was really encouraging.”

So, at the end of the 30 days, it had become a guaranteed goal because, Pete, if I encouraged 30 people for 30 days in a row, I’m guaranteed to be a better friend. Like, 30 interactions with 30 different people, like I am a better friend at the end of the 30 days. That’s not a mystery to me. So, then I go, “I want to be a better dad.” Like, I’ve got two teenage daughters. I want to be a better dad. It’s not easy to raise teenagers.

So, I’m like, “What if I took that principle and I made it apply to just my kids?” So, for 30 days in a row, I encouraged my kids, and I made a list of things that I think are really special about them. So, then I make a list, and I go, “You know, McRae was really brave about this. L.E. was really funny about this,” and then I’m like, “What about actions? What if I helped them in some small ways?”

So, then I come up with a list of that. I’m like, “I could clean McRae’s…” she’s got a small fish, she’s got a betta fish, “I’ll clean the fish bowl once a week.” Like, it takes me 10 minutes but it’s one of those things that a teenage daughter doesn’t want to do. She’s busy. She’s like, “Ugh, that stupid fish,” I’m like, “Oh, I could do a list of actions.

At the end of the 30 days, we have a better relationship. Like, that’s not…again, it’s not complicated. It’s just I went out of my way and spent some time as a dad to think about things that are special about them, to remind them of those things, to do kind things for them. I’m a better dad at the end of that experience than when I was before the experience. So, that’s an example of taking something super fuzzy, like be a better dad. What does that even mean? And making it practical and actionable, and it changed our interactions.

Pete Mockaitis
Beautiful. Okay. Well, tell me, Jon, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jon Acuff
No, no, I have a podcast where I talk about a lot about this, called All It Takes Is a Goal. So, if you’re a podcast person, and you are because you’re listening to one, check out All It Takes Is a Goal.

Pete Mockaitis
Okay. Well, maybe before I do that, I’d also want to get your take on with regard to keeping the motivation going, celebration, rewards, not celebrating, not doing rewards, pushing through the moments when you’re just not feeling it. How do you think about the motivational arc over the long term? And what can be done there?

Jon Acuff
Well, motivation is the flightiest thing in the world. Motivation tends to disappear on day two of a goal because that’s when the work shows up. So, I always tell people, “You have to bring your own motivation.” What I teach is you need a motivation portfolio. People tend to think they’re going to find their one why or their vision quest, their reason, their true north and that’ll be enough.

What I found is you need lots and lots and lots of sources of motivation, so a portfolio of motivation. So, when I work with people, I say, “Okay, what are 10 things that you’re going to enjoy about this? What are 10 forms of motivation? What are 20 forms of motivation?” Because some days, one through five won’t even move the needle.

Like, there are some days where it all takes, like, “I’m so close to the motivation, like a song gets me. Like, all right, let’s go. I listened to this song, it’s motivation.” There are some days I can listen to 10 songs and be like, “This is dumb anyway,” and I need a different form of motivation. So, I practice motivation. I don’t see motivation as a checkbox. I expect it to dissipate, I expect it to disappear at times, and I work against that, and I’m deliberate about that, and say, “Okay, I have to practice it. I have to have lots of forms of motivation.”

And the other thing is that I remind myself that excellence is boring. Like, real excellence is boring at plenty of times. So, writing thank you notes to people that nobody sees, that you’re doing all the little things, following up with people, the emails, the details, like people get to see the 30 minutes on stage but there’s 50 other things I’ve done to make that moment happen. And those things are often, like, I just have to do them. They’re small and sometimes annoying.

So, for me, I remind myself of that, and I plan a ton of motivation. I don’t expect motivation to stay long. I know it’s going to leave, and so I always say BYOH, you’ve got to bring your own hype. And so, I work at motivation pretty aggressively.

Pete Mockaitis
Well, yes, let’s dig into that. The working on motivation. Having a portfolio. One thing might be the songs. So, you actually have documented, listed somewhere, “These are my pump-up jams.”

Jon Acuff
Yeah, totally. But, like, I’ll have a list where it’s okay. Like, I made a list the other day. Let me just…I’ll just turn to it. I’ll just tell you what’s on this list. So, I went through, and you can tell I’m a big list guy, I’m a fan of the list. I just love to kind of get ideas out of my head and onto a piece of paper. So, the other day I was, like, “Okay, if I work on building an excellent business, what will I get? What will keep me motivated? What are my forms of motivation?”

So, one of them is I can pay for my daughter to go to London. My oldest daughter got accepted to study abroad for a semester in London, and that’s awesome. And if I do my business well, I get to pay for stuff like that. Like, that’s super cool. I control my calendar. If I run my business well, I have a lot more control over my calendar. I love that.

I get to spend time with team members like Jean and Caleb. I can afford to have team members. I love that. I get to plan vacation days. I get to spend time with clients I love if I’m deliberate. So, in addition to things that are traditional, like, “Okay, this music encourages me. A walk around the block encourages me. This person encourages me. Like, a friend that I text with encourages me,” I’ll be really deliberate and go, “Man, if I work hard, I get to afford a personal assistant.” Like, that changed my life.

Seven years ago, like hiring a personal assistant, game changing for me, but I had to learn how to pay for that person, and how to help lead that person. And so, the little things like that, I go out of my way to go, “What happens if I do this well? How do I stay motivated to this?” Because, again, some of those items aren’t going to move me some days. Like, there are some times where the goal is really challenging and I have to go, “No, I’ve already committed, and I committed to somebody that I want to honor the commitment to them.”

Because if you have an accountability coach that you don’t care about, you’ll break that all day. So, you have to have some degree of, “I want to be held accountable to this person. This person matters to me.” So, yeah, I have a pretty robust list of motivation because I’ve just seen it time and time again, if you think it’ll be there, it never grows during a goal, it only shrinks. I have to be the one that grows it.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Jon Acuff
So, one of mine is from Brad Montague. Brad Montague is the creator of this Kid President campaign, really fun, blew up online. I asked him, “How do you do that creative endeavor with Beyonce, Obama – it was huge – and then do your next one, because there are some times, there’s a creative letdown from the next one?”

And he said, “I have to know whether I’m creating from love or for love.” He said, “When I have an idea, am I sharing it from this amazing amount of love I have for this idea? Or, am I trying to get people to love me via this idea? Am I looking for adoration? Am I looking for attention? Because that’s not going to be a very good idea. I’m not going to feel very good. Or, am I creating something because it’s so big inside me, if I don’t create it, I’m going to burst?”

And so, that’s one of the ways I look at my projects, is like, “Is this from love or for love?” And so, that’s always been a quote that’s been helpful.

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Jon Acuff
NYU, Daniel Kahneman talked about this in his book Thinking, Fast and Slow where they took two groups of college students and gave them a word bank, and said, “Create some sentences.” The second group, they had hidden words, trigger words related to being old, like retired and slow and bald and Florida.

And so then, they say, after 20 or 30 minutes, “The second part of the test is down the hall. That’s where the real test started.” They secretly timed the students walking, and the students who had read the word about being old physically acted old just reading those words. So, I put that study in my book “Soundtracks” because it’s a great reminder how powerful your thoughts are, that your thoughts can change your physical actions.

Pete Mockaitis
Okay. And a favorite book?

Jon Acuff
The War of Art Steven Pressfield. That’s the one. I love that book.

Pete Mockaitis
Oh, man, I listened to the audio version. The title is perfect, it’s like, “The war of art. Like, you really, really, really will feel resistance to doing the thing, and you have to declare war upon that.”

Jon Acuff
Yeah, it was one of those books that got me through my first book. Somebody gave it to me. And so, it’s one that I’ve come back to a few times. And Seth Godin The Dip. I really like The Dip. It was a short book that had a big message for me.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Jon Acuff
Notebooks. I’m a big notebook guy. I’ve read you a list from an actual notebook. There’s a brand called Leuchtturm. They’re better than Moleskine, in my opinion. And so, I love notebooks.

Pete Mockaitis
All right. And a favorite habit, something you do that helps you be awesome at your job?

Jon Acuff
Exercise. I need endorphins. My wife will sometimes say, “You need to go for a run,” and that’s her way of being like, “You’re kind of being a huge jerk.” So, yeah, exercise, for me, if I don’t exercise for a few days, I get super low. So, I would say exercise is a habit I use.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they Kindle book highlight it, they retweet it at your speeches and such?

Jon Acuff
Yeah, two would be “Never compare your beginning to somebody else’s middle.” So, when you start your thing, like, when you start a podcast, don’t go look at like Joe Rogan’s podcast, and be like, “Man, my podcast isn’t big enough.” And then another one would be, “Leaders who can’t be questioned end up doing questionable things.” So, if you surround yourself with yes people, you eventually implode.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jon Acuff
JonAcuff.com and then All It Takes Is a Goal is the book. It’s sold anywhere books are sold. And I read the audiobook and there’s 10 bonus chapters in it. So, if you’re into audio, and if you listen to a podcast, you probably are, check that out.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jon Acuff
Yeah, here’s what I’d say. You can’t half-do your day job and then think you’ll hustle in your dream job. You’re one person. If you practice being lazy all week, you won’t turn it on on a weekend. So, when I was jumping from jobs, back and forth, back and forth, I think that I had eight jobs in 12 years. And when I finally realized, “Oh, wait, if I actually perform well at this day job, I’ll also perform well at my dream job. Awesome.” And when I kind of connected those things, my job changed.

Pete Mockaitis
All right, Jon. Thank you. This has been a treat. I wish you much luck and fun and goal-dream achievement.

Jon Acuff
Thanks. I had a blast doing it, Pete.

876: How to Present Like the Pros with Michael J. Gelb

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Michael J. Gelb on the How to be Awesome at Your Job podcast

Michael J. Gelb shows you how to shape your message so that your audience—big or small, in person or virtual—will care about it.

You’ll Learn:

  1. The three questions you need to ask before every presentation.
  2. How to align your message with your body language.
  3. How to channel your anxiety into your performance.

About Michael

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development.  He is the author of 17 books including How to Think Like Leonardo Da Vinci, Innovate Like Edison and Discover Your Genius.  Michael’s books have been translated into 25 languages and have sold more than one million copies. His new book is Mastering the Art of Public Speaking: 8 Secrets to Overcome Fear and Supercharge Your Career.

Resources Mentioned

Michael J. Gelb Interview Transcript

Pete Mockaitis
Michael, welcome back to How to be Awesome at Your Job.

Michael J. Gelb
Thank you so much. Great to be with you.

Pete Mockaitis
Well, I’m so excited to get into your wisdom about mastering the art of public speaking but, first, we got to hear about your juggling experience and performing with The Rolling Stones. What’s the scoop here?

Michael J. Gelb
Well, I worked my way through graduate school as a professional juggler. I used to do children’s parties, I would perform on the streets outside Harvard Square and in London Portobello Road. I worked at a few nightclubs as a juggler. And one day, I was in Hyde Park in London practicing with my juggling partner who used to be the head of Reuters. He was the science editor for Reuters for Europe.

And we were just minding our business juggling in Hyde Park, and a gentleman approached us, and he said, “I’m the tour manager for The Rolling Stones. Their concert tour theme is carnival. We need jugglers. We’ll pay you £50 each if you can come to Earls Court Theater tonight and juggle in between sets with Mick and the Stones.”

So, yeah, we did that and then that went well, so we got invited to the Knebworth Rock Festival where we juggled on a stage shaped like Mick Jagger’s mouth in front of an audience of more than 100,000 people.

Pete Mockaitis
Wow, that is cool. So, what I love about that is that when you’re juggling, your skills are on full display, like it’s clear, like, “Hey, we need you…”

Michael J. Gelb
Or your lack thereof, yes.

Pete Mockaitis
The Rolling Stones manager was like, “Hey, we need jugglers. I can clearly see they are capable of juggling, therefore, come on down.”

Michael J. Gelb
Right.

Pete Mockaitis
That is beautiful. Well, I’ve always had trouble with juggling. Any pro tips for folks getting started?

Michael J. Gelb
Yeah. So, I taught myself to juggle because my original teacher was a brilliant juggler but he didn’t know how to teach. So, he told me, “Take these three balls. Throw them up. Don’t let any of them drop.” So, unfortunately, many of us get turned off from all kinds of activities because we’re told, “Learn this but don’t make mistakes.” And that seemed crazy to me, so I said, “There has to be a better way.”

And I figured, “What if we just started with one ball and got comfortable tossing one ball? And then attempted two but let the balls drop so we could focus just on the throw. And then throw three, let them drop.” And once you get them flowing out of your hands in the right rhythm and pattern, it’s actually quite effortless. They start landing in your hands, and before you know it, you’re juggling. So, the secret is to focus on the throw, start with one ball, work your way up, and have fun.

Pete Mockaitis
Okay. Now, we know. See, that’s a freebie. We didn’t know we were covering that because we’re talking public speaking. So, you had an earlier version of a book on public speaking over 30 years ago. Tell us, what are some of the lessons that takes 30 years to learn about speaking that you can give us a shortcut for right now?

Michael J. Gelb
Well, they’re really actually pretty simple. The simplest one is to actually know what you’re talking about because people come up to me, and say, “Oh, I want to be a public speaker.” Well, what’s your message? What do you have to tell us? What interesting life experience have you had? What stories do you have to share? What wisdom have you gained and accrued that you will put forth in your presentation? So, we can’t emphasize enough the importance of having something valuable to say.

Pete Mockaitis
Well, I think that sounds like, “Well, but of course.” But, really, though, I think that’s a powerful point that it’s easy to rush past, yet I think if we really stop and validate, there are many circumstances in which we don’t have something valuable to say, or, like, “Hey, there’s always a weekly staff meeting. That’s just what we do on the Mondays. Okay, and someone needs to present about this.”

So, I think that’s one context in which people speak without having something to say comes up. And I also think that sometimes speaking is not the best modality for conveying a thing, it’s like, “Hey, just write an email or send me a link to the cool TED Talk that does this better than you were going to say.” So, yeah, I think it’s worth lingering there a little bit. Tell us, how do we validate whether we got something worth saying and what might be some alternatives we should use instead?

Michael J. Gelb
Well, the key is to, then, marry what it is you think you have to say, what is your message, with an audience because, ultimately, the meaning of your communication is a function of the response you get from a given audience. So, who are you speaking to and why are you speaking to them? What is the purpose of your presentation? And I guide people before they give any kind of presentation.

And you’re right, it could be a staff meeting, it could be in an informal presentation, or it could be your big TED Talk, or a paid speech. Whatever it happens to be, I guide people to actually write down their objectives for each presentation in terms of, “What specifically do you want the audience to know? How do you want them to feel? And what do you want them to do as a result of your presentation?”

And the further guidance on the objectives, “know, feel, do” is, of course, to keep it simple, speaker. That’s my evolved version of KISS, the KISS principle, “Keep it simple, speaker.” So, simplify your message. Einstein said, “Things should be made as simple as possible, not simpler.” I call it optimal simplicity. Write down what do you want the audience to know, what do you want them to be able to remember.

So, for example, if this were a presentation on public speaking, one thing I want everybody on my presentation on public speaking to understand is, before your presentation, think about what you want the audience to know. Write it down. The second one is tricky. It’s how do you want them to feel. And this one is often lost in business presentations because we think it’s just about the facts or the ideas or the data, but people buy on emotion and they justify with fact.

So, it’s important to tune into the human quality in the interaction. It’s not just an exchange of data. If it was, you could just read it. It’s why we like live presentation with real human beings. It’s why people still, thank God, pay professional speakers to travel around the world and go give live speeches. You can watch what I say on video but people like it better when it’s spontaneous, real interaction, because of the emotional element. So, how do you want them to feel? And then, obviously, what do you want them to do?

Maybe it’s a sales presentation so you want them to buy something, for example. In a lot of staff meetings, maybe it’s just you want people to leave you alone, but you need to know specifically what’s your objective because when you know your message, when you know what you’re talking about, when you’ve done your homework, when you’ve done the preparation, you know who the audience is, you know what you want to tell them, you know why you want to tell it to them, how you want them to feel, what you want them to do as a result of the presentation, that organizes everything such that, well, one of my favorite sayings, “Everybody gets butterflies in the stomach before presenting,” but that’s how you get the butterflies to fly in formation.

Pete Mockaitis
Okay. So, what do I want the audience to know, what do I want them to feel, and what do I want them to do. Can you give us an example of clear articulations of that? Because I think we can maybe be shallow, it’s like, “Oh, I want them to know my product is awesome, I want them to feel kind of excited about it, and I want them to buy it.” Is that detailed enough?

Michael J. Gelb
No. No.

Pete Mockaitis
Let’s hear it.

Michael J. Gelb
But you did a great imitation of a sort of generic, “Ooh, my product is awesome.” It would be good to have that degree of enthusiasm because one of the other huge points is people are always reading your energy, they’re reading your body language, they’re looking to see if there’s any discrepancy between what you’re saying, and your voice tonality, your facial expression, the way you look at them, your gestures. I call it body message synchrony, which is why it’s a really good idea to actually be aligned with and believe in whatever it is you are doing because it’s much easier to have that alignment happen naturally.

Pete Mockaitis
But to the point about synchrony, I think this evaluation that we’re doing, I agree that we’re doing it. I think, in my experience, I think we’re often doing it unconsciously or subconsciously and not so much, like, ticking the boxes with a close conscientious evaluation but rather you just get a vibe, like, “Eh, I’m kind of bored,” or, “Eh, there’s something a little off about this guy, and I don’t really care to dig in. And I don’t know if I trust him. I don’t think he would just straight up lie to me but something feels off here, and I’m just maybe going to tune out.”

Michael J. Gelb
Yes. Well, you’re exactly right. Most people just experience this without being aware of what it is specifically that is the discrepancy. Whereas, I can usually watch somebody and see what the discrepancy is. There’s an old Chinese saying, “Beware of the man whose belly does not move when he laughs.”

Pete Mockaitis
That is a creepy vibe, I will admit.

Michael J. Gelb
Yes, I’m good at that. But coming back to what you said earlier, so it’s not just good enough to say, “Well, gee, I want to tell them my product is awesome.” You probably want to think about what is your unique selling point, what is the specific advantage. Most importantly, what is the need that your product is going to meet that the audience actually has? And then, how can you help them feel that, oh, you’re here to help them?

I’m a big advocate of helping other people, that that’s how to have a successful happy life, that’s how to be a great presenter is, I’m genuinely interested. I want to help people. I’ve always made my living with that principle. There are plenty of people who find ways to make a living by doing other things, by focusing on pandering to people’s addictions and their fears and their anxieties. But if there’s an underlying ethical underpinning to how I teach presentation, it’s present something that will make the world a better place.

Pete Mockaitis
Okay. So, we were in the example of selling something for what the knowing, feeling, and doing. It sounds like in a shallow version versus a bit more detailed. Can you give us another common case situation and what a robust articulation of what I want my audience to know, feel, and do sounds like?

Michael J. Gelb
Well, I’m working on a presentation right now, so rather than just telling you about something from the past. I’m working on a presentation for next week, and it’s a five-day seminar. And I am actually going through the whole week each day what I want the audience to know, feel, and do. And then I’m attempting to simplify the whole thing, and this is another point, a takeaway for people, which is I’m going to tell them, right up front on Monday morning at 9:00 o’clock, what it is they’re going to get through the course of the whole five days.

And I’ve been working on a way to codify it in a simple as possible and as memorable as possible a fashion, and I’m going to actually have them do a physical movement that represents each of the five essential things I want them to get in the course of the week. I’m going to introduce that right at the beginning of the week. I’m going to be reinforcing those five points throughout the course of the week. And guess what the last thing we’re going to do is? We’re going to review it again.

So, I’m confident that people will actually, not only understand what I teach them, and this is another critical point for presenting, because it’s easy for people to understand what you’re saying but will they remember it? And if you really want to be a great presenter, you not only get through to people, and they go, “Oh, yeah. Oh, wow, that’s cool. Oh, I didn’t see it that way,” but they also remember it, ideally, for many years to come.

Pete Mockaitis
Yeah. Well, that sounds swell. So, then, in your specific instance here with the five-day situation, could you give us your articulation of the knowing, feeling, and doing?

Michael J. Gelb
Well, it might take a little while because I have to explain to you, I’m teaching something that’s a little bit off the beaten path of everyday business discourse, and it may not immediately directly relate. This is a Tai Chi Qi Gong seminar.

Pete Mockaitis
We got a Tai Chi seminar, and what do I want them to know, what do I want them to feel, what do I want them to do?

Michael J. Gelb
Well, so I’m teaching something called the five animal frolics.

Pete Mockaitis
All right. It sounds like a good time.

Michael J. Gelb
It’s really cool. I’m going to start by asking people, “Do you like animals?” And they’re all going to say, “Yes.” I say, “Do you like to frolic?” And they’ll say, “Yes, we do.” And I say, “Well, you’ve come to the right place.” And actually, the truth is, because it’s not just a talk, it’s a seminar, there’s a very important element, which is that I’ve learned over years of practical experience, which is it’s always important to connect with the audience first before you try to influence them or get into what you want them to know, feel, and do.

What you want them to feel is comfortable and happy and filled with anticipation and excitement, and you want them to know that they came to the right place by paying money to sign up for your seminar or your presentation, whatever it happens to be. So, I came up with, I was just working on this today when I went for my walk, “What’s the perfect way to get people to feel comfortable, to open up and start to get to know each other, that fits in with the theme of the course? It’s the five animal frolics.”

So, the five animals are the bear, the crane, like the heron, the deer, the monkey, and the tiger. So, I’m going to put the five animals, and I’ve created fabulous graphics for this and images of all of them, and I have poetry associated with each one of them, and music, not to mention the actual movements from the ancient Chinese lineage.

But what I’m going to do is just put the five animals on the board and I’m going to say, “Rank choice voting, describe yourself in terms of these five animals which is most like you, which is second most like you, third, fourth. And then we’re going to talk to everybody and tell everybody, first, one-to-one, and then small groups, and then altogether, who you are in terms of your five-animal ranking of yourself.

So, it’s a disarming, fun, playful way that will engage people with the content of the course. Because what I want them to know at the end of the course is what are the energetic qualities of these five animals and how can you access them.

Pete Mockaitis
Okay. That’s what we want them to know. And what do we want them to feel?

Michael J. Gelb
Well, what I want them to feel, I actually want them to feel the quality of the bear, and to feel the quality of the crane, and to feel the quality of the deer, the monkey, and the tiger.

Pete Mockaitis
All right. Well, this sounds like a fun time. I kind of want to be there.

Michael J. Gelb
Oh, it’s going to be awesome.

Pete Mockaitis
And I guess what they’ll do is just the actual bodily motions that you’re describing.

Michael J. Gelb
What I want them to do though is actually practice it. I’m not trying to sell them something. I’m not trying to do this so that they’ll buy something from me or hire me. I just want to give them the best possible experience, but part of what will be the measure of that is people will actually practice the five animals. And a lot of these people are advanced Tai Chi practitioners, so I have another thought in mind for them in terms of what I want them to do, which is to see how the animals play into their Tai Chi form and how it can empower the practice of their Tai Chi form.

Pete Mockaitis
Okay. Beautiful. All right. So, there we go, knowing, feeling, doing in that context. There we go. Well, so there’s so much good stuff in the book. I’m curious to hear a bit about the mind maps helping us communicate better. I am not much of a mind mapper myself, so, please enlighten me.

Michael J. Gelb
Well, it’s just a whole brain way to generate your ideas for any presentation. And, most importantly, for many people, it helps you remember what you’re going to say. So, it’s one thing to creatively generate it using keywords and images. That’s the essence of a mind map, is you’re expressing your ideas in images and keywords, and you’re generating the ideas first before you organize them. So, initially, it’s kind of messy because most people slow themselves down and limit their creativity because they try to organize their ideas before they generate them.

So, somebody sitting down to give a presentation will say, “Oh, what should I do, say, first?” That’s not the way to start. Don’t worry about what to do first. Just what might you say? Who’s there? What do you know about this? What’s the topic? What stories do you have? So, just put it all out in a non-linear fashion to start with. Then the coolest thing happens when you do it first in this creative free-flowing non-linear way. You step back and then you say, “What would be a good order to present this in?” And it just becomes apparent. It organizes itself.

Then you redo your mind map so it’s in clockwise rotation, and then you make an image and a keyword to go with each branch of the map. And images and keywords are way easier to remember than outlines or paragraphs or sentences.

Pete Mockaitis
Okay. Well, it’s funny, as I was imagining, “Hey, I want to say a bunch of stuff.” So, one, I have poor handwriting and drawing skills, and type fast, so I tend to jump, which is lean digital in a lot of ways here. So, when you talked about just putting all the things out there in their natural organization, I was imagining using my shortcuts to move it up a line, down a line, but what you said toward the end is that, “Okay, we got the sequence of things.” But in having a circle rotation with the keyword and image, we have engaged the brain in such a way that it’s easier to remember the sequence of things we’re going to say.

Michael J. Gelb
That is correct.

Pete Mockaitis
Okay. That’s cool. And so, I heard a tip, to rotate your portrait landscape piece of paper, landscape over your mind map.

Michael J. Gelb
Oh, landscape. So, mind map, the classical way to do it, which I still do myself and I recommend to all my students, is landscape not portrait because it’s easier to spread out and go in different directions. Start with an image in the center even if you think you can’t draw because it will engage the imaginative pictorial part of your mind. And then print keywords and other images as they arise, put them on lines. The reason to print them is so you can read your own writing because when you start to really get into this, the images and ideas start to flow, and it’s easy for it to get so messy that you can’t read it

Pete Mockaitis
Okay. Cool. All right. So, we got a real thing to say, we got clarity on what I want the audience to know, feel, and do, we’ve got it nicely mind-mapped, so we’ve got a masterplan, and we’re not going to forget it. So, I’d love to get your perspective in terms of when you’re actually up in there with the audience, what are some of the best ways to really establish a connection so that you’re vibing together real time?

Michael J. Gelb
Yes. Well, it’s to genuinely care about your audience and care about your message. People sense if you’re genuine. So, that’s one really fundamental element. The other is to put in your time to prepare, to rehearse. A lot of people just go out and try to give their presentation for the first time in front of a live audience, so you’re not used to saying the words, you’re not used to telling the stories.

So, you met my wife, Debra, before, and whenever I’m getting ready to do a presentation, I give it to her multiple times. I tell her, “Wait.” We just went for a walk. I actually gave her the five-animal frolics presentation so that I can practice what it’s like to just say this to another person so it’s not happening for the first time.

And if you rehearse, your rehearsal is the time to make lots of mistakes and to anticipate the needs of the audience in terms of potentially awkward questions you might get. Whereas, if the first time you ever get the awkward question is live in front of the audience, it might throw you off. Now, having said that, there’s a lot of suggestions in the book, in Mastering the Art of Public Speaking on how to get your system aligned so that you won’t freak out if something unexpected happens but you have to practice those before you get up there, too.

If you’re not practicing the things that are in the book, and somebody blindsides you or just ask something that’s challenging, or difficult, or that you didn’t expect, or that you just don’t know, we’ve all seen people get embarrassed and have very difficult experiences, which is why public speaking is the number one fear of the American public.

Pete Mockaitis
And so, what is the procedure by which you prep for the unexpected? One thing that I’ve found does loads for my own confidence is just imagining worst-case scenarios and questions from hell that I really don’t want to get, and then just preparing for all those. And then I just feel like I can’t think of anything that was not going to work, so it’s like, “Oh, what if they don’t have…?”

I remember when I did a lot more keynotes, I would have a Mac, and I just love the look of terror in their eyes, like, when they would say, “Do you have the adaptor?” I was like, “Yes, I have the adaptor.”

Michael J. Gelb
I always make them bring their own computer, I say, “You provide the computer, you set it up. I will send you everything way in advance. You get it set up. I’ll come in the night before. I’ll go over the whole thing.”

Pete Mockaitis
Oh, that’s good. That’s good. I found that they have a hard time with my custom fonts, and then they’re like, “I can’t make them go,” or, “I have a different version of PowerPoint or Keynote, and then it didn’t translate.” It’s like they’re not up to it, they’re not up to the task of getting it on their computers successfully.

Michael J. Gelb
Well, speaking of computers and preparation rehearsal, I got to tell you, here’s another very recent real-life story about why it’s so important. So, a couple months ago, I was invited to speak at a conference in Trinidad, sponsored by the biggest company in Trinidad and their business school. And they also invited the co-author of my book The Healing Organization, Professor Raj Sisodia.

So, Raj was supposed to speak and I was supposed to speak on the same day. So, I said to Raj, “Let’s make sure we get there the afternoon before, and just go through our presentations together because I want to make sure that they’ve got it working,” and, as you know, the fonts sometimes come out differently because of their system or what, so you want to go through it, make sure the clicker works, check the light. You check everything well beforehand so you can make changes if you need to.

So, it turns out that they had basically said to Raj, “We want you to speak about The Healing Organization,” that’s the name of our book, and they said to me, “We want you to speak about The Healing Organization.” So, Raj and I had prepared pretty much the same presentation almost with the same slides. So, if we hadn’t met and reviewed this, now the truth is I would’ve been able to improvise. If he went first, and I suddenly saw he had done everything that I was going to do, I can improvise, this is a professional thing, is don’t be dependent on anything. If the audio/visuals fail, if your PowerPoint doesn’t work, you’re ready to rock and roll no matter what.

So, sure enough, we see we have the same slides, we were going to do a lot of the stuff in the same order, so, obviously, I said to Raj, “Let’s change this up. What would you most like to do about this?” So, he said what he wanted to do. I said, “Okay, you go first and do all that in the morning, and then, at the end of the day…” So, we changed places, we had to get the staff to buy into sending out a message explaining that they were changing the order of the speakers at the last moment.

We got them to buy in. And then Raj went first, he gave his presentation, I re-ordered all my slides, I referred back to how he started the day. That’s another thing when you’re presenting with other people. You always make them look good. You always highlight the brilliance of what they said. You share it again because we have a much happier, more beautiful world, plus Raj happens to be an incredibly brilliant guy, so it was easy for me to do that.

And then the audience goes, “Oh, yeah, I remember that this morning.” And so, they’re getting more depth of connection with what he said, and then I’m using that as a launching point for the next point that I want to tell them. And one of the things I wanted them to do is invite us back, which they already have.

Pete Mockaitis
There you go. Success.

Michael J. Gelb
Yeah.

Pete Mockaitis
All right. Well, tell me, Michael, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Michael J. Gelb
Anything you want to know, it’s about you and the audience. I’m here to share anything you might want to know.

Pete Mockaitis
I guess, tell us, do you have any super tricks for overcoming the fear?

Michael J. Gelb
Yeah, the two most important ones, one is to actually be prepared and know what you’re talking about and know what your objectives are. When you know why you’re doing something and you have stories to tell, almost everybody speaks naturally and freely and openly. They don’t say uhm and ahh and you know if they’re telling a story. So, figure out what your story is, why you’re telling it, that will help tremendously.

The other thing is why do I teach all this Tai Chi and Qi Gong and Alexander technique, because your physical presence and your energy on the stage makes a huge difference to the audience but also to you. So, if you have done a preparatory energy-harmonizing practice, and there are lots of them in the book, the most effective ones that I have learned in 50 years of being a professional speaker, they’re in the book.

So, if you do any, find which ones works best for you. I try to give people options. One of the simplest ones, because you’re nervous, you’re anxious, the adrenaline is starting to flow, just do some exercise, do jumping jacks, just do some shadow boxing, do something that gets your energy moving rather than just sitting there, as people do, waiting for their turn to speak. It’s like waiting to go to the gallows for a lot of people.

So, their body, their energy is stuck. It’s the fear pattern of stress, and, “What happens if this goes wrong?” and all the adrenaline. And then they’re getting cotton mouth, and they feel like they’re having trouble breathing. I’m laughing only because it’s so easy to solve this. Don’t sit there and stew in your own stress hormones. Get up and move. And then I give all kinds of options. The most sophisticated, which comes from the Alexander technique and Tai Chi and Qi Gong.

Pete Mockaitis
And can you give us a tidbit from the Alexander technique?

Michael J. Gelb
Sure. So, Alexander was a professional presenter. He was a Shakespearean actor. And he probably was losing this voice in the middle of presentations, so he came up with a methodology to free himself from this pattern, became famous on the stage, and, ultimately, became even more famous for teaching this method to other actors and singers. It’s still taught today at The Juilliard School and the Royal Academy of Drama, the Royal Academy of Music. It’s like a trade secret of the theatrical profession.

And the simplest practice from the Alexander technique is to, you can do this, you can just stand in front of a mirror, and be as upright as you can be, and smile, and then let go of everything you don’t need to stand there, and stay standing.

Pete Mockaitis
Okay. Lovely. All right. Well, now could you share with us a favorite quote, something you find inspiring?

Michael J. Gelb
One of my favorite quotes is from the young Leonardo da Vinci who said, “I wish to work miracles.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Michael J. Gelb
I tell you, my favorite study related to presenting is a study that was done with inmates at Rahway State Prison, and they asked muggers in the prison to look at videos of people walking down the street, and say who they would mug. And the muggers said that they would mug anybody who looked out of it, who wasn’t paying attention, who looked weak, they would attack.

Interestingly, anybody who looked kind of arrogant, they wanted to attack. People who looked balanced, poised, and present, the muggers said, “I just wouldn’t bother that person. There are too many easier targets.” And the lesson is when you walk on stage, don’t be mug-able.

Pete Mockaitis
Okay. Good lesson. And so, it didn’t have anything to do with them looking rich, like, “Ooh, they got the expensive sneakers, or they…”?

Michael J. Gelb
Well, the thing is if you’re rich and you’re not paying attention…

Pete Mockaitis
Double whammy, okay.

Michael J. Gelb
Right.

Pete Mockaitis
I got you. And a favorite book?

Michael J. Gelb
Favorite book. Well, there are lots of them but my seminal book that inspired me was, Man’s Search for Meaning by Viktor Frankl.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Michael J. Gelb
Oh, my favorite tool is the juggling ball.

Pete Mockaitis
Okay. So, do you squeeze it or what do you do with it when you’re just working?

Michael J. Gelb
Well, juggle it, and then I also, see, I juggle them. I have them everywhere. See, I have this one. Can you see what it says on it?

Pete Mockaitis
IBM.

Michael J. Gelb
Because I taught a thousand IBM engineers how to juggle.

Pete Mockaitis
Oh, cool.

Michael J. Gelb
And so, I kept my IBM juggling ball. I have all sorts of corporate juggling balls all over my office. But actually, I juggle them as well as using them as wrist flexibility and strengthening gadgets.

Pete Mockaitis
Okay. And a favorite habit?

Michael J. Gelb
Favorite habit. Well, I suppose this is a habit, is walking. I go for a walk. Walking, obviously, I walked into my office to talk to you, but I made it pretty much, we could call it a ritual, maybe a habit to go for a walk in the beautiful around the ponds and through the trees. I’ve done two so far today. I may do one more, possibly two.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Michael J. Gelb
Well, what people quote back to me most often is that it’s really because they’ve read How to Think Like Leonardo da Vinci, which is my most well-known book, is that they quote back to me, and say, “Da Vinci was always my inspiration, and thank you for bringing him to life for me.”

Pete Mockaitis
Oh, lovely. And if folks want to learn more or get in touch, where would you point them?

Michael J. Gelb
MichaelGelb.com. G-E-L-B, MichaelGelb.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Michael J. Gelb
The call to action and the final thought is take every opportunity to present. You have to practice. So, think of yourself as a professional presenter. Even if you’re not going to do it for money, eventually, you’re going to keep your job, I think it’s actually the number one thing you can do beyond your technical expertise to strengthen your long-term career prospects and be awesome at your job.

Because if somebody else is technically competent, and you’re technically competent, the person who’s better able to speak to people and get a powerful message across is the one who’s going to be that much more awesome at their job, and have that much greater career prospect.

Pete Mockaitis
All right. Michael, thank you. This has been a treat. I wish you much luck and fun amidst your animal frolicking.

Michael J. Gelb
Thanks so much. My pleasure.

875: How to Unapologetically Ask for What You Want with Jenny Wood

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Jenny Wood discusses how to overcome self-doubt and fear to confidently chase after what you want.

You’ll Learn:

  1. How to flip negativity into positivity with one word.
  2. How always aiming to be the best harms you.
  3. Where to find the courage to take more risks.

About Jenny

Jenny Wood is an executive at Google running a large operations team that helps drive tens of billions of revenue per year. She is also the founder of Own Your Career, one of the largest career development programs in Google’s history with tens of thousands of people benefitting.

Resources Mentioned

Jenny Wood Interview Transcript

Pete Mockaitis
Jenny, welcome to How to be Awesome at Your Job.

Jenny Wood
Thanks so much. It’s great to be here, Pete.

Pete Mockaitis
Well, I’m excited to hear about some of the wisdom you’ve gathered from your time rocking and rolling on your career program at Google and your upcoming book, The Chase: Unconventional, Uninhibited, and Unapologetic Guide to Getting What You Really Want in Life. That sounds pretty handy.

Jenny Wood
Well, I hope it will be handy. I think we over-apologize in life, right? We say, “Sorry. Sorry, I’m late,” instead of, “Thanks for your patience.” I’m not saying that we should never apologize but I think that sometimes we over-apologize when we really are just trying to get what we want in life.

Pete Mockaitis
That’s true. And you’ve got a cool story about meeting your husband, unapologetically. How did this go down?

Jenny Wood
Yeah. So, let me paint the picture here that I tend to have a bit of anxious tendencies. I tend to be pretty data-driven. And when I was single and dating in New York City, I now live in Boulder, but back in 2011, I was single and dating in New York City, and I was riding the subway home from work one day, and I saw an attractive guy standing about 30 feet away from me.

So, my natural somewhat anxious data-driven tendencies would have me sit there in my seat and say, “Well, there’s nothing to do about this. I’m not going to go up and strike up a conversation with him and have all these people look at me while I’m doing that.” But then as the doors were closing, when he got off the train, something took over me, something pushed me out of my subway seat and gave me the courage and the confidence to chase after him, hence the name of the book, The Chase.

And so, I caught up with him, I tapped him on the shoulder, I said, “Excuse me. I’m sorry to bother you,” and he said, “That’s okay. You seem nice.” I gave him my business card, and we went out on a date a week later, and the rest is history. He’s now my husband, my incredible partner, the father of my eight- and five-year-old son and daughter. And that was because I decided to simply ask for what I wanted that day.

I got a little bit curious about what might happen if I was bold, and I got over those anxious tendencies that were keeping me small. And the worst thing that could’ve happened that day was he could’ve said, “Sorry, I’m married.” And then I have my answer, which was better than not knowing to me, because living in uncertainty is so hard. And it’s win-win because then he gets to go home to his wife and kids, and be like, “I still got it, honey. I got hit on the subway.”

Pete Mockaitis
That is beautiful in terms of that’s still a benefit to both of you in terms of you can feel confident and proud of who you were in that moment, and rising and being courageous, and he can feel complimented. But I’d like to zoom in when you said, “Excuse me, I’m sorry to bother you,” what was, if you can recall, as much of the verbatim exchange as possible? Could you share that with us?

Jenny Wood
Yeah, and it’s a little ironic because I started off by saying part of my platform is stop apologizing and I did say, literally, “Excuse me, I’m sorry to bother you.” So, I guess that was before I had evolved into this thought leadership train that I now get so excited about. But he literally said, “That’s okay. You seem nice.” I was carrying flowers from an acapella rehearsal because Google has all sorts of fun activities and things you can participate in, in addition to your core job.

So, I was carrying flowers that were left over from this acapella rehearsal, and I was holding these white Gerber daisies, so he thought I was trying to sell him flowers. And then I said that I was interested in going on a date with him, and then that’s how it happened.

Pete Mockaitis
Okay. Lovely. That’s really cool. All right. Well, so you have an interesting vantage point. You’ve seen a lot of people chasing stuff and interested in things, working in career development and other fields, and putting together some of these tidbits in your book, The Chase. So, can you share with us, any particularly noteworthy or surprising or counterintuitive discoveries you’ve made about us humans when we’re chasing stuff?

Jenny Wood
Well, honestly, some of it is unsurprising, which is we could all use a little bit more confidence in life. I would even take this as far as finding your swagger, or maybe even being a little less shameful, which you might flip and call shameless, which has a very…

Pete Mockaitis
Oh, there’s the show, yeah.

Jenny Wood
Yeah, there’s a connotation there, right?

Pete Mockaitis
You don’t want to be that vibe.

Jenny Wood
Well, I think what we want to do is to get rid of all the shame that comes, that gets in the way with us going after what we really want. So, for example, oftentimes, we’ll be at, let’s say, a PTO meeting or at a meeting at work, and someone says, “Well, this is a shameless plug.” Actually, my job before Google, I was sitting in this meeting, and someone said, “This is a shameless plug,” and then they began to share a spreadsheet that was going to be so useful to the other 20 people in the room, and everybody said, “Wow, this is going to save me time. This is going to make me so much efficient.”

And so, rather than this person offering, as a lead, “And this is a shameless plug,” perhaps they could’ve said, “This is something that I created that might be useful and helpful to all of you.” So, what I find to be unsurprising is that a lot of us feel impostor syndrome. There was a study out of the University of Glasgow that said 75% of employees regularly feel a lack of confidence at work.

And you think of all the hard stuff that’s going on, we’re just coming out of the pandemic, there’s economic uncertainty, we have new ways of working, there’s headwinds in a lot of industries right now. And as we face all these headwinds, it’s unsurprising that we have additional impostor syndrome or a lack of confidence.

But by finding your swagger, by building your confidence, by asking for what you want, unapologetically, or offering a room of 20 people a useful tool that will save them time and make them more efficient is a way to find your swagger, is a way to increase your confidence, and to stem your impostor syndrome. And one way I think about this, one practical tool, is to know your superpowers, which I’m happy to go into, Pete, or we can take this another direction.

Pete Mockaitis
Yeah, knowing superpowers is awesome. That’s come up a couple of times. And as I’ve heard it described, some people will call it like a spike. It’s not just people skills or problem solving, but rather it tends to be much more specific and precise and nuanced. So, can you give us, first, some examples and then share with us, how do we uncover that?

Jenny Wood
Yeah, so my three superpowers are leadership, influencing people, and building things from startup to scale. And it took me narrowing down a number of things that I feel like I’m pretty good at, and narrowing it down to three, but it also took me expanding from zero on those days where I feel like everybody is smarter than I am, everybody is more talented than I am, everybody knows more about the industry, the product, the process than I do.

And by knowing my three and having them practiced, I have them ready to roll off my tongue in any situation. That could be a meeting with a perspective mentor. It could be a conversation with my manager. It could be a coffee chat with a new friend when I moved to a new city, which I did when I moved from Manhattan to Boulder in 2018.

So, I always say this about my second superpower, which is influencing people. At the end of the day, I feel like everything is influence or sales, frankly. Now, that could be influencing my VP to adopt my new insights program, or it could be convincing my husband, John, to order sushi versus Italian on a Saturday night. Everything is influencing people. Everything is sales.

But that takes practice, Pete. I can’t just roll out of bed one morning and have that roll off my tongue. I have to narrow it down to my three, and then I have to practice, essentially, what is my elevator pitch, which works in so many areas of life – personal, professional, friendships, relationships.

Pete Mockaitis
And so, how are you defining superpower here?

Jenny Wood
So, I define it, basically, as your strengths, your passions, the things that you are particularly good at, because in all areas of life, everyone has a personal brand, whether they like it or not. It’s what people, essentially, say about you behind closed doors. We all have a personal brand. But how we want to control that narrative of the brand is ultimately up to us, should we choose to lean into that.

Pete Mockaitis
And it’s funny, when you said superpower, I was imagining super precise tidbits, such as identifying the hidden implications of a fact presented that others may overlook. So, for example, that’s a lot of words. Now, leadership feels pretty broad, what do you specifically mean by leadership?

Jenny Wood
So, leadership, first of all, is earned not granted. To me, a manager is kind of managing to spec. That’s actually something that Seth Godin says. Seth Godin and I had a conversation yesterday about his new book that just came out, great book, The Song of Significance: A New Manifesto for Teams. And leadership to me is a state of mind. It is an earned opportunity. It is having empathy for your team. It is ending each one-on-one with, “How can I support you this week?” It is the humble two, using the humble two if you’re in a group meeting.

And I refer to the humble two as these two statements, “I don’t know,” and “I was wrong.” If a leader can use those two statements in a big group of people that are reporting to them, that’s pretty powerful because, of course, we want our leaders to be right most of the time, of course, we want our leaders to have answers often, but for a leader to have the humility to say, “I don’t know and I was wrong,” and then thoughtfully follow-up, get the data that’s needed, get back to that team, that’s powerful stuff. And that, to me, is the difference that makes a leader.

Pete Mockaitis
I like that humble two notion a lot in terms of, “I was wrong.” Another variant of that that I really like is when you’re just in a group of folks chatting about potential ideas, possibilities. This is more about me than leadership as a whole, but when folks say, “I like your way better,” like they prefer what someone else said to what they, themselves, said. I just really love that because I think it speaks volumes.

I don’t know, it seems like there’s a good segment of the population. I think it feels like they need to be right and the smart one in the room. And those humble statements of “I was wrong, I like your way better” and anything in that whole family or cluster, I think, goes a long way to show, “It sure is not about my ego, but it’s about the thing that we’re trying to do here together.”

Jenny Wood
Absolutely. And the best thing you can do as a leader is to lift your people up, to lift as you climb, and to amplify their good ideas, because, as a leader, you get 100% of credit. And this could be a leader, this could be a principal of a school, this could be a leader of a union, this could be a leader in a big corporation, you get 100% credit for everything your team does.

So, that means if they fail, you fail. But if they succeed, you succeed. So, whenever I see a leader giving credit to their team, or sending the email to their manager, thanking their team and CC-ing their team below them for the great work they did, and giving credit, like that’s the leader I want to work for. That’s the leader I want to work for.

Pete Mockaitis
And when it comes to chasing things and doing the influencing, do you have any particular pro tips there?

Jenny Wood
Influence is so much about communication, and I know you’ve had a lot of guests that talk about communication. I know you have some listeners who are early to mid-career who are always looking to up-level their skills in all areas of life. So, one I like a lot is called delete the octopus. And if you’re willing to do a little roleplay here with me, I would ask you to…

Pete Mockaitis
This is where your improv experience coming to bear.

Jenny Wood
This is my improve experience.

Pete Mockaitis
I took one improv course at Second City for three days, so let’s see what I got.

Jenny Wood
Whoa, we’re now going to give you your Second City report card X number of years later. All right. So, let’s say, in this hypothetical scene we’re setting, that we are in a meeting together, and someone, and your manager says, “What are the biggest challenges on your team right now?” So, I’ll actually have you give that to me instead, and say, “Jenny, what are the biggest challenges on your team right now?” And I will offer two ways to answer this question because I think this is key to influencing effectively.

The first way will be ramble-y and not very buttoned-up, and the second way will be much tighter-structured and more buttoned-up. So, again, I’ll ask you to give me two opportunities to answer this question with you as my manager, and me as one of the people in this room of, let’s say, ten people. And the question is, “Jenny, what are the biggest challenges on your team right now?”

Pete Mockaitis
“Jenny, what are the biggest challenges on your team right now?”

Jenny Wood
“Oh, so many challenges. I mean, we started this new team that’s essentially a startup within our real estate industry here at our pretend company. And I really think that the priorities are kind of we’re just not set on our priorities yet, we’ve got a bunch of different goals, and we haven’t really figured out how we’re going to track our goals or what our metrics should be.”

“We also have so many confusing things around our tools and our technology, and things we’re doing in spreadsheets that we should maybe be outsourcing for different tools, which also reminds me that what makes this even harder is all the different regions that we have. We’ve got people in America, we’ve got people in Europe, we’ve got people in Asia. In fact, the other day, I was traveling to Asia and met with the team, but then I took some vacation days. I went scuba diving. I saw this really cool purple octopus on this night dive.”

“But I digress. Going back to the global challenges, blah, blah, blah, blah, blah.” All right. So, this tip is called delete the octopus, because I just gave a long ramble-y answer that made it really hard to influence you as my manager on what my biggest challenges are right now. So, now, I’m going to ask you to ask me that same question again, “Jenny, what are the biggest challenges on your team right now?” and I’ll answer in an upgraded way.

Pete Mockaitis
“Jenny, what are the biggest challenges on your team right now?”

Jenny Wood
“Our three biggest challenges right now are priorities, technology, and global alignment. Priorities because we’re a new team and we’re still figuring out what our goals and what our metrics are. Technology because we’re still doing things in offline spreadsheets that we should probably be using tools to solve instead. And, finally, global alignment because we have teams in America, in Europe, and in Asia, and if we were more coordinated, we could move faster and more efficiently. So, my three biggest challenges are priorities, technology, and global alignment.”

How much easier was that to understand?

Pete Mockaitis
Certainly, and especially in the context of management and influence that we’re talking about here. It’s, like, with the first, it’s sort of like, “Well, I don’t really know what to latch onto or what I might offer in terms of assistance in that world,” versus this, it’s like, “Oh, well, hey, we’re using this tool right now. It’s awesome. Does your team want access to it? Here it is.”

Jenny Wood
Exactly. Right. And this was all about influence, right? So, how do I influence you as my leader in any area of life. It could be a leader in a community center. It could be a leader in a social group. It could be a leader in any volunteer group. How do I influence you as my leader to help me with the things that I need to help me achieve my goals?

So, in this particular case, which is a professional example, my goal is to get more support from my manager on priorities, on technology, on global alignment. But if I give that long-winded ramble-y answer, there’s no way for you, as you said, to latch onto what I most need. And what is the specific tactic I used there?

The specific tactic I used was simply write down a list of seven to ten things that are problems, circle, let’s call it, two to three, and then when I start speaking, simply lead with those singular words. Just priorities, just technology, and just global alignment.

And that means that I also embrace the power of a pause, which people, early in their careers, sometimes think makes them seem less buttoned-up and not as smart or not as prepared, but it actually has a counterintuitive effect. It makes people seem smarter and more buttoned-up and more knowledgeable and prepared.

Pete Mockaitis
Absolutely. And on the receiving end of a pause, it’s funny, it just sort of galvanizes attention and builds a little bit of suspense. I remember my Uncle Topper, which was one of my first people I look to for speaking wisdom, episode 100, he would do that frequently in his speeches, and I was like, “Well, what’s he going to say next? Well, what is that?”

And so, it builds the suspense and gravity and attention all the more, which is great, which is what you want, people paying attention to you. As well as it actually saves time in terms of, “Ooh, I don’t know if I want to ‘waste’ the one minute of silence to gather it.” But, really, that one minute often will save ten minutes of ramble not gone down.

Jenny Wood
Yeah, exactly. And think of all the ways, areas in our life where you ramble – relationships, friendships. It’s also a way to show that you respect somebody else by slowing down and pausing and giving them a moment to speak, especially for those of us. Very hard for me early in my career, still hard for me on some days, I naturally speak to think. And I’ve had to retrain my brain, but it is retrainable, so that I can better think to speak, which is exactly what delete the octopus helps encourage.

Pete Mockaitis
Okay. So, when we’re chasing things, particularly in the career world, we got a clear understanding of your superpowers, and then some thoughts for how we communicate to be influential. Are there any other really top best practices/worst practices that you would highlight here?

Jenny Wood
Well, I would offer that a success mindset comes before success itself. And since I already talked impostor syndrome and all the inner gremlins we can have, let’s take a statement that we might say to ourselves that starts with “I” and has something negative after it. For example, “I don’t have my dream job yet,” “I haven’t met the partner I want to spend the rest of my life with,” “I don’t spend enough time with my daughter.”

So, I already kind of pre-leaked it in that first example by adding a very specific simple word, which is just the word yet. If you take any negative sentiment and you add the word yet to it, so let’s take the second to where I did not add it. So, the second one was, “I have not met the partner I want to spend the rest of my life with,” that’s an inner gremlin, then you add the word yet, “I have not met the partner I want to spend the rest of my life with yet.”
Or, let’s say I’m struggling with work-life balance, and I say, “I don’t spend enough time with my daughter.” Very negative, very down on myself. But if I add the word yet, “I don’t spend enough time with my daughter yet,” I have not yet figured out the right way to mix my professional and my home life in a way that serves me.

So, a success mindset comes before success itself, and adding that word yet can help with that growth mindset. Thank you, Carol Dweck and all your great work on growth mindset. It can help you overcome the negative speak, those barriers we put up in front of ourselves that prevent us from even starting something.

If I said on the subway that day, “Well, I haven’t met my partner, and it’s just all feudal,” well, that’s not the mindset you need to chase what you want. But if I sat there, saying to myself, “That guy is attractive. I am interested. I haven’t met him yet,” well, that’s the inspiration I need to get pushed out of my subway seat by some force that’s helping me chase what I want and achieve it.

Pete Mockaitis
Okay. So, inner gremlins, we add the yet. What else do you recommend?

Jenny Wood
I have a number of ways that I also like to encourage people to pump themselves up when they’re feeling like the work they produced that week is not as good as their peers, or the email they sent to their friend group was not as helpful as maybe they would want it to be, and that is this concept of “Meh.”

Not everything we do every week can be a ten out of ten, nor should it be because that’s bad prioritization. So, if you embrace the fact that some of the work you do every week, the emails you write, the texts you send to friends, the conversations you have with your partner, the slides you work on for your presentation, that some of them are going to be meh, then that helps you be a little bit more strategic with where you want to be above average and where you want to be below average because, by definition of how math works, 50% of everything you do this week will be below average.

Pete Mockaitis
Below your average.

Jenny Wood
Below your average, right. Exactly. So, if you look at the 800 or something podcasts episodes you’ve produced, 50% are below average of your average podcasts.

Pete Mockaitis
How dare you, Jenny?

Jenny Wood
How dare I? It’s radical. It’s radical. But it’s true because it’s just math, and being a data lover and an econ major in college, I can’t not share this because I think it’s so freeing. I think it is so freeing to recognize on those nights when you’re having trouble falling asleep because you feel like you didn’t nail the presentation, or those days that I didn’t pick up my daughter from school and I felt like a bad mom because I had a meeting that went too long.

On those days when we feel like we are not at our best, it’s actually quite freeing and helps us fall asleep at night to remember that you cannot be above average on every single task, every single day, every single week, every single year. And then when you do have that episode, and hopefully it’s not this one, Pete, but if it is, well, accept it because it’s just how math works. When you do have that episode that’s below average, you can simply shake it off, realize tomorrow is a new day, and say, “Not every single episode can be above average. Not every single episode can be in my top 10%.”

But some people really struggle with that and want everything to be the absolute best, the absolute superlative, but that gets in the way of trying things, taking risks, recording your next podcast episode, because if you were worried that every single podcast episode had to be the best you’d ever recorded, you probably wouldn’t do another one next week.

Pete Mockaitis
Absolutely. And that’s interesting when you talked about taking risks, this reminds me of folks who only took the easy classes they knew they would do well in, in high school or college. And, yep, that will probably get you a higher grade-point average when you’re all done. True. But it’s such a bummer in terms of the discoveries and the adventures and the expansion that could’ve been had you tried some things out that were different, uncomfortable, and probably below average.

Jenny Wood
I love that. Discoveries, adventures, expansions, that’s exactly what we want in life. And we think about taking risks, and in the book, I call this actually being a little bit reckless. I’ve got these edgy words I’m going to use to be a little bit exciting with the language and to encourage people that, sure, there are ways you don’t want to be reckless if it’s harming yourself or harming anybody else, but to be a little bit reckless and go with your gut.

Move to Australia for that semester abroad even though it seems scary and uncertain and it’s far away and you don’t know anybody. Be a little bit reckless in that kind of decision. Sure, dot the Is and cross your Ts on your mortgage forms and your tax documents, but in areas where you can take a little bit of risks, rather than doing considerable analysis paralysis, and weighing every single pro and con, go with your gut.

Be a little reckless, take a little risk because that’s when you do get the adventure, the expansion, and so many new opportunities you wouldn’t even know that you had coming had you just taken the easy class.

Pete Mockaitis
And that little snippet you shared about having trouble falling asleep because you had a bad presentation, I imagine you’ve worked with a lot of overachievers in your day.

Jenny Wood
I’ve worked with a few, one or two.

Pete Mockaitis
And in so doing, there is a theme that happens often in this population, that one can put their whole identity, self-worth, sense of value, into their performance, whether it’s work or family or whatever. And so, that notion, a person who does that may very well have trouble falling asleep when they made a bad presentation.

And that reframe associated with, mathematically, it’s just a fact that 50% of your work will be below your average, and to try and find peace with that meh is handy, do you have any other bits of wisdom for this population that struggles with that interior emotional challenge?

Jenny Wood
Well, this is not my wisdom but wisdom from social psychological principles. It’s called the spotlight effect. And it essentially means that, let’s say, for example, I do a lot of speaking engagements, and sometimes they’re really good, and sometimes it’s not my best day.

So, if I were losing sleep that night, thinking, “Oh, my gosh, I did this keynote for this organization, and I messed up slide seven.” And I’m, like, replaying it over and over in my head, and I’m anxious, and I’m tossing and turning, and the inner gremlins are roaring. I have to remember the spotlight effect, which is that I have a spotlight on me right now, focused on how I’d bombed slide seven, but any audience member is worried about the presentation they gave to their customer that day where they maybe messed up slide 11.

So, I’ve got a spotlight on me about slide seven in my presentation, they’ve got a spotlight on them about how they delivered slide 11 in their customer presentation, and, therefore, we could all just live happier, more fulfilled, more at peace if we recognized that people are never as worried about our mistakes, our transgressions, our slip ups as we are ourselves because of this social psychological concept called the spotlight effect.

Pete Mockaitis
All right. Good. Thank you. Well, Jenny, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Jenny Wood
I’m so excited to talk about my favorite things. I think we covered it. It’s really all about asking for what you want unapologetically, and showing up each day in life and work and family and friendships unapologetically in a way that is about being bold.

Pete Mockaitis
Well, I guess I was just going to follow-up with…when it comes to asking unapologetically, when folks are in the heat of the moment, and they think they do want to talk to that gentleman on the subway, or to make that request, and they’re just scared, emotions, in the moment, what do you recommend they do?

Jenny Wood
Well, there’s a very practical thing you can do, which is simply breathe. Breathe in, breathe out, and to recognize, at least for me, I really struggle with uncertainty. That’s when my anxiety kicks in the most. Uncertainty about where to live, uncertainty about which house to buy, “Is it the right house to buy?” Uncertainty about, “Is this the right life partner?” Uncertainty about what to talk to my colleague about that might be a challenging conversation versus not.

To me, the anxiety lives in the uncertainty. So, if you contrast that with when you’re bold and ask for what you want unapologetically, or make a courageous move unapologetically, you tend to get an answer one way or the other. The answer might be yes. The answer might be no. But I, frankly, would rather live with a no and feel less anxious than live in the uncertainty and feel more anxious.

So, that always encourages me to get out of my subway seat and take the bold move, do the hard thing because I personally feel, and I hear this from a lot of people that I partner with as well, that uncertainty is very disconcerting to them and very stressful, and they’d rather have the answer, too, but people have a hard time taking that first step.

So, it’s almost like zooming out and seeing that long view of, “On the other side of this, I’d rather have the answer, even if the answer is no,” because, as Wayne Gretzky taught us in hockey, you miss 100% of the shots you don’t take, but if you take a couple shots, or get off the subway a couple times, you might end up with a husband, or a great career, or a great family life, or a great passion of a hobby.

Pete Mockaitis
All right. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Jenny Wood
Yes, I love this quote, “Rationalization is a weapon so powerful it should require a background check.”

Pete Mockaitis
Okay.

Jenny Wood
That’s by Dan Pink. Because we rationalize not sending that email to that prospective mentor, or not having the tough conversation with a peer who’s maybe a little bit more challenging to work with. It keeps us small and it thwarts our full potential when we rationalize why we shouldn’t take a bold move, or when we rationalize why we shouldn’t take a bold action or chase something we truly want.

Pete Mockaitis
Okay. And could you share a favorite study or experiment or bit of research?

Jenny Wood
Well, I do a lot on LinkedIn, and I offered a poll that, I guess, this is first-party research here, this is my own research, but I asked a poll, “Do you have a 10-year plan? Do you have a five-year plan?” And I think there’s this misconception with people earlier to mid-career that all the leaders they worked with had some big grand 10-year plan or five-year plan, but the data actually is counterintuitive and suggests otherwise.

Eighty-one percent of people, that’s almost 2,000 people who answered, did not have a 10-year plan. I think it was about 56% of people did not even have a five-year plan. So, that’s why everything I’ve spoken about in this conversation so far has been to help you, listeners, do big small things – that’s actually the name of my newsletter, Big Small Things – to cast votes for the future person you want to be, to cast votes for the goals that you want to achieve because it’s not some big colossal 10-year plan. It’s really about the big small things you do every day to move one step closer to your goals that you’re chasing.

Pete Mockaitis
Okay. And a favorite book?

Jenny Wood
Build for Tomorrow by Jason Feiffer. He’s been a guest on the show, and he is just so wise and so smart. His four phases are panic, adaptation, new normal, and wouldn’t go back, which is a bit counterintuitive, that last one. Episode 848 on your show.

Pete Mockaitis
Oh, thank you. And a favorite tool, something you use to be awesome at your job?

Jenny Wood
I like the four Ds. When you’re looking at your to-do list, the four Ds are do, delay, drop, and delegate because that really helps you structure. If you have 20 things on your to-do list, you don’t have to do them all today, you don’t have to do them all this morning. And my favorite one is delay because sometimes when you delay, something just falls off the to-do list because either it’s decided it doesn’t need to be done, or somebody else takes care of it, and then, poof, it goes away.

So, if you just write down delay next to a couple tasks, you feel like you’re in control of your to-do list, but you don’t have that feeling of overwhelm to get through every single item. So, the four Ds are do, delay, drop, and delegate.

Pete Mockaitis
All right. And a favorite habit?

Jenny Wood
A favorite habit is using a checklist each day. So, I’m a pilot for fun, a private pilot, and the other day I was taking my kids up to fly, and my five-year-old daughter said…I was going through my checklist so I said, “Mixture reached. Avionics on. Flaps up,” as I went through the takeoff checklist. And she said, “Mommy, what are you talking about?” And I said, “I’m going through the checklist. This is to have a safe and effective flight.”

And I like to bring that concept to my day-to-day as well. So, rather than wake up in the morning, immediately check my work email, and start reactively responding, I have a checklist. Exercise for 30 minutes. Meditate for five minutes. Spend 60 minutes on the project that is most important but probably the one I’m going to procrastinate when my inbox takes over. So, by having that checklist – exercise, meditate, 60 minutes on the key project – that helps me set up my day, like a good pilot of my day, for a, I guess you could call it, safe and effective day, or productive and effective day.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Jenny Wood
“Serendipity isn’t found; it’s made.” And I made my own serendipity on the subway that day. The New York Times wrote about this story, and the title of the article was, “Serendipity one, spreadsheet zero” because I mentioned I do everything in spreadsheets. I even had the spreadsheet of all the people I was dating, I’m super organized, and kept track of it all.

And so, on that particular day, serendipity won out, but I made the serendipity. Luck is when preparation meets opportunity, we all know. So, that day, I made my own serendipity by making the bold move to chase what I wanted unapologetically.

Pete Mockaitis
Okay. Well, now I want to know, in the spreadsheet, one of the columns is the name.

Jenny Wood
Uh-oh, here we go. Here we go.

Pete Mockaitis
What are some of the other columns in that spreadsheet?

Jenny Wood
So, it wasn’t so much an evaluative spreadsheet. It was a spreadsheet so that I was prepared walking into date. So, it would be name, and this was like a lot of early days online dating, so it was mostly about anything we’d talked about online. It was probably logistics, too, where we were going, what time, whether we’d spoken on the phone, and then kind of key nuggets about what we’ve talked about so I walked in somewhat informed when I went into that conversation.

Pete Mockaitis
Well, yeah, and if you have a lot of online dating people, you might just straight up get mixed up, like, “Whoops, sorry about that. That was the other guy.”

Jenny Wood
Yeah, I was trying to be a good partner.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jenny Wood
I post on LinkedIn almost every day, but I mentioned my newsletter, Big Small Things, which you can sign up for. It’s a super short nugget that you get, delivered right to your inbox, lots of things like we’ve talked about that are highly actionable to help you be successful and chase your goals. And that is at ItsJennyWood.com/newsletter. So, I-T-S-J-E-N-N-Y-W-O-O-D.com/newsletter.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jenny Wood
Well, I think it’s just asking for what you want unapologetically. So, as I mentioned, it’s easy to not do it because it’s easy to not ask for something. Rationalization is a weapon so powerful it should require a background check. It’s easy to rationalize not asking for something, not sending back the lukewarm mashed potatoes at a restaurant because you rationalize that you don’t want to bother the server, or rationalizing not saying to your colleague, “Hey, I’d really love to take the lead on our client presentation next time because I want to grow that skill,” because, “Oh, I feel bad and it’s not really my place to the lead. That’s their responsibility.”

But the people you work with are not mind readers, the server at the restaurant is not a mind reader that the mashed potatoes are lukewarm, your manager is not a mind reader that you want to challenge yourself in a new way, so you have to have the confidence, that swagger, that agency to ask for what you want so that you can get what you want.

Because in any room that you’re in, nobody cares more about your goals than you do. So, it really is up to each of us to have that agency, to have that confidence, to find that swagger to go after what we want because there’s nothing wrong with having goals and chasing them.

Pete Mockaitis
All right. Thank you. Jenny, I wish you lots of luck with all your chases.

Jenny Wood
Well, thank you so much. You, too, Pete.