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946: Why Most Projects Fail and What to Do About it with Kory Kogon

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Kory Kogon offers her practical guide for effective project management–even when you’re not the official project manager.

You’ll Learn:

  1. Why most projects fail
  2. Key questions to ask before starting any project 
  3. The five behaviors of successful unofficial project manager

About Kory

Kory Kogon is FranklinCovey’s vice president of Content and Senior Consultant. She is the Wall Street Journal bestselling co-author of The 5 Choices: The Path to Extraordinary Productivity, and has appeared as an expert on TODAY, MSNBC’s Your Business, Forbes.com, Inc.com, and on FastCompany.com.

She is also one of the authors of the following FranklinCovey work sessions: The 5 Choices to Extraordinary Productivity®, Project Management Essentials for the Unofficial Project

Resources Mentioned

Kory Kogon Interview Transcript

Pete Mockaitis
Kory, welcome.

Kory Kogon
Thanks for having me, Pete. Great to be here.

Pete Mockaitis
Well, I’m excited to talk about your work, Project Management for the Unofficial Project Manager. I think a lot of people find themselves in that position of the unofficial project manager. Could you paint a picture for us for how that normally shows up at work?

Kory Kogon
Well, in today’s world, we’re knowledge workers, we’re paid to think, to innovate, to create, and execute. And when it really comes down to it, we are making things, things that have a beginning and an end. And as knowledge workers, we just quietly slip into the role of unofficial project managers without the training that official project managers would get. And people just use their talents and skills to push through when there’s actually a better way.

Pete Mockaitis
Okay. Well, can you paint a picture for us in terms of how well is that working for us so far, in terms of the state of unofficial project management at work?

Kory Kogon
Well, the state of it is that, generally, 65% of projects fail, and that can include official and unofficial project managers. But more down to earth and real is that wherever I go around the world, or the country, and speak with groups on Zoom or in person, when you ask them why projects fail, they always give the same reasons, that there’s unclear expectations, that there’s no clear communication, that they don’t have the right people in the right roles, that there’s scope creep. It goes on and on and on to this very similar list all the time, everywhere.

And, again, it’s because we’re trying to get projects done by the seat of our pants, and it’s really unfortunate because when we become scarred unofficial project managers, because we all go into these projects sort of expecting those bad outcomes, and so from an engagement point of view, where are we when it comes to projects? So, that’s a little bit of the landscape that that we need to push through. And like I said before, there’s just a better way when people become aware of just the organic nature of us being unofficial project managers.

Pete Mockaitis
And this 65% figure, I really want to dig into that because, I mean, how precisely are we defining a project has failed?

Kory Kogon
You know, it could be it was off budget or it didn’t meet its scope. So, again, it’s a wide berth to say that, you know, to pose that number. I don’t have the empirical data for you exactly, but it’s an estimate out there.

Pete Mockaitis
I guess what I was thinking is like, if the project is to start a profitable business, I would expect, a vast majority of the, in fact, would fail. Although, if the project is to, you know – why is this so hard to think of an example? – redesign our loan approval process is the project. That feels very much like, “Okay, that’s within the control of an organization to do that.”

So, you’re not aware if it’s like entrepreneurial, sort of risky market-facing factors are at play within the 65% figure, or it’s pretty much, no, it’s just, this could have been done, but it didn’t happen because of those very ordinary means by which things fall apart?

Kory Kogon
No, I think it’s a little bit of both. There are all kinds of forces that affect everything so it’s a little bit of both. And those outside forces might be constants that we need to deal with. So, I think there’s a lot in there. I don’t want to say, “Oh, well, you know, if people clarified expectations, it would be 100%.” It’s very rare to even get to 100%. So, even if we took 65 and reduce that to 40 or 30, the return on investment to anybody would be amazing.

Even an entrepreneur starting a business and gets slowed down because things aren’t progressing as fast, so they couldn’t get the money fast enough. Or the building, I mean think about constructing a building for a business and when it gets slowed down, so even if we don’t into that number a little bit, regardless of the factors, the return on investment is pretty huge.

Pete Mockaitis
Okay. So, then, I’d love to get your perspective on, from all your research and work here, what is the top thing that makes a huge difference and yet is done so infrequently in terms of ensuring project success?

Kory Kogon
The top thing, again not empirically, but just from our experience and what we hear a lot is unclarified expectations. And, again, you could be running the gamut of, “Is this a solo entrepreneur starting a business that has this project in their mind so they’re clear on their own expectations?” But even then, I can see traps along the way versus a 10,000-person organization where they’re working on projects and have big key stakeholders at the executive level, and everybody’s pulling in a different direction.

But I will say, clarified expectations. So, even an entrepreneur who is starting a business, if they are like, “Well, maybe we should do it this way,” or “Maybe we should do it that way,” and they don’t come to clarity to say, “Okay, we’ve got this clarity. Now let’s execute,” it really will step them back. So, I would say that is one of the biggest ones out there around clarifying the expectations or clarifying the scope of the project, first and foremost, is probably key.

I’ve also seen in some of the bigger organizations very painful scenarios of project managers trying to jockey the politics, and this key stakeholder wants this, and the other one wants that, and trying to do a project without that clarity, and it’ll kill you in the end.

Pete Mockaitis
Well, Kory, it sounds like you’ve got a story in mind. Please, tell us a dastardly tale of unclarified expectations and what went awry.

Kory Kogon
Well, one story, one person that I talked to, it was just really amazing. She was talking about the project that they were working on, and it was a big team of people, and they’re four months into spending a ton on it, and a stakeholder showed up, and said, “No, no, that’s not the direction. We need to go in this direction,” and that person had a lot of influence, and they had to stop the whole project.

And once you stop a project like that, they had people that left the organization because of that, and trying to find the money to redo all of it just brought everything to a standstill. But it was more, you sort of had to be there, the pain on this woman’s face as she was telling this story of failure, and I think also, it’s not just that they didn’t clarify expectations.

It’s that how it makes people feel when, because no matter what, even though it was an outside force, if you will, to change something, all the good work that this person and the teams had done to get there suddenly went away, and it makes you feel like you don’t know what you’re doing, and there’s nothing worse than people feel like they don’t know what they’re doing, and I think that leads to shame, which is another terrible thing that people have to deal with.

So, the cost is not just financial. It’s social, emotional, all from this idea of, “Can we just get clear up front on what this project is?” And if we’re all clear, in this new world of agility, as we go, we’ll get feedback, we’ll do it in a measured modern kind of way, so we make the project better and better, to apply and supply the value that it was meant to supply from the beginning.

Pete Mockaitis
All right. And what are some of your favorite best practices, or key questions, or means by which we can get outstanding clarity right from the get-go?

Kory Kogon
So, the first thing is to understand you do need to ask questions. It’s amazing to me, Pete, how many people will say to me, “Well, I’m afraid to ask questions because they’re going to think I’m stupid or something, that I don’t know my job.” I’ve been in executive leadership for many years. If you don’t come and ask me questions about a project that I’m involved with, you’re making a big mistake because then you’re trying to read my mind, and I will come to you later and say, “Well, wait a minute, what about this?”

So, best you come to me and ask questions and don’t worry that I’m going to look at you and think you’re not smart. That’s totally not true. So, that’s number one, is get that, “ I do need to ask questions of key stakeholders.” The second thing is, when you go to ask questions, is that you go with a clear outcome of the project. So, it’s not, “Hey, well, you know, senior leadership says it’s important, Kory, so I need you to tell me what you want.” I don’t have time for that.

But if you came to me and said, “Listen, from what I know so far, that this is going to increase our bottom line by 10%, or it’s going to engage our people in a way they haven’t been engaged before, so we cut retention,” now we’re talking, now I have some concrete things that I can go on, so I will make the time to listen to your questions.

And so, the last thing I’ll say on questions is make sure you come prepared with a couple of really good – we call this the question funnel – open questions, meaning, “So, tell me, based on what we know, why is this project important to you?” Detailed questions, so that when somebody says, “Well, it’s important because senior leadership said so,” that instead of like, “Okay, fine,” knowing that’s not a real answer, we can ask a detailed question of, “So, what does important mean to you? What does that mean to the organization?” and you drill into it.

And then a closed question, meaning confirm what you heard. When somebody says, “Well, I think we’re going to put $100,000 towards the budget.” Don’t run off and go, “Yay, we have $100,000.” You want to confirm it and say, “So, you said $100,000. Are we final on that? Do we need some meeting on that? What’s the next step to make sure that that’s the budget?” So, we close it up and get confirmation.

So, those three, the question funnel, in addition to make sure you don’t feel that it’s silly asking questions, and having a good outcome so somebody pays attention to you, and then these questions, you’ll be really set to clarify expectations.

Pete Mockaitis
I like the visual of a funnel there in terms of open at the top, it makes sense at the beginning that we can be a little more exploratory, broad, expansive, make sure we don’t constrict too early. And then, yes, at the end, making sure that we’ve got what we need, those key bits of finality and closure. Can you share with us any particular specific questions that you have found often open up oceans of clarity when folks take the boldness to go ahead and put them forward?

Kory Kogon
Well, it depends on the situation. I don’t know if there’s any magic bullet, and one that I said before, knowing what we know about the project, “How do you see its importance to our team, to the organization?” That, I think, is a main question. One of the questions that I said to you before, this idea of confirmation to knock out assumptions, which are killing a lot of organizations, because everybody assumes they know what somebody else is thinking.

And so, just every step of the way, without being obnoxious, “So, is that how we want to move forward? Is that how you want me to write that down?” So, just really making sure we have the confirmation. And any question that will lead to a more measurable outcome. So again, in that detailed question, “But what will success look like for us?” So, I should be able to answer that and other people should be able to answer that for you. If we’re doing an event to improve customer satisfaction, how will we measure the outcomes of this? That is key to an agile project management world we live in.

Pete Mockaitis
Yeah, I think that’s huge in terms of moving past fuzzy language to concrete language, like, “We really want to delight our customers,” or, “We want to grow. We want this to be a big opportunity,” is okay. So, is any positive incremental amount growth, and thusly we get to celebrate victory, and what did you mean by a lot, “Oh, wow, your ‘a lot’ is way, way bigger than my ‘a lot’ assumption”? And so, driving to that extra level of confirmation can really be quite eye-opening.

Kory Kogon
It can, and this whole notion of squeezing out assumptions. So, I think a key principle for project management, which is a little bit out of, not left field, but I think will be of interest to everybody, is this notion that words are only the code by which I’m describing the picture in my mind. And so, when somebody says, to your point, Pete, “Well, make sure this is done in a quality way.” “Okay, boss, got it,” and off I go, and I do things in what I think is a quality way, and I come back and show Pete, and Pete’s like, “What the heck is that? That’s not what I meant.”

But the word quality goes back to those detailed questions. The word quality means something different in your mind than it does in my mind. And as a good project manager, if I understand that principle around language, quality, trust, any words you can think of, feast, any kind of word, we call it a fat word, because there are so many different meanings that it’s imperative that people ask questions to make sure we are on the same wavelength, “What do you mean by quality?” And you continue to drill down until you feel, without being obnoxious, but until you feel like you’re on the same wavelength with the person you’re talking to. That’s a life lesson, not just a project management lesson.

Pete Mockaitis
Oh, certainly.

Kory Kogon
As I know from my own home.

Pete Mockaitis
And what’s funny is the word quality, it seems like, “Of course, we all like quality,” but that could actually be pretty dangerous. Like, Kory, if you tell me, you want something to be the high quality, I mean, watch out, because I’m thinking, “Okay, high quality means this is the best in the world in its category, or at least top 1%. Therefore, it’s probably going to take dozens or hundreds of hours to execute.” It’s like, “Oh no, no, no! When I said quality, I don’t want you to go deep into the land of obsessive, hardcore craftsmanship. I just mean it needs to not break.” It’s like, “Oh, okay, quality.” I’m glad I asked.

Kory Kogon
Yeah, exactly.

Pete Mockaitis
Alrighty. Well, so that’s one huge piece of failure there, is unclarified expectations, and we fix that by clarifying, asking a lot of questions, being bold, getting super clear. What is another major cause of failure and the antidote?

Kory Kogon
Well, I’ll give you sort of this overarching mindset that we say that project success equals value, plus people, plus process. And without getting into the details, the Project Management Institute updated their standard to one that more resembled the agile world, which means, “Are we bringing full value to the customer? And how are we being agile along the way to get there?”

So, we actually updated our mindset from people plus process equals project success, to value plus people, plus process, equals project success. So, to your question, the people part and the leadership part, much failure comes because project managers, in some cases, never intended to be leaders. In some organizations, they chose a technical track or a genius track, not a leadership development track, and a lot of people just don’t get it that people do the work. So, “Am I somebody that is inspiring people to want to play on my team and will play to win?”

So, with that, there are five behaviors. We said, out of all the leadership stuff out there, because if you think about it, Pete, when you think about the failure list – lack of clear expectations, lack of communication, wrong people in the wrong job, scope creep, all of that stuff – and then we’re saying, “Okay, yippee, we have this project to do,” and the people that are doing it are living inside that failure list unless a leader is its own failure, unless a leader knows how to pull them out of that, using a good process, and inspiring people to want to give their best.

And so, out of all the leadership behaviors out there, all the leadership development that people can take, we’ve narrowed it down and said, “You know what? For this, for now, if they just master five behaviors, that will go a long way to inspiring their team to want to do the work and want to win.” And those behaviors are: demonstrate respect, listen first, clarify expectations, extend trust, and practice accountability. And those five behaviors come from what we call the 13 Behaviors of High Trust Leaders. So, just those five.

And I always say our parents taught us to do those things, right? And when you’re under pressure, listen, I’ve been in leadership for many years. I’m born and raised in New York City. You probably can tell from my accent. I move fast and hard, and my default nature is just, “Let’s go get them.” And under pressure, not that I don’t want to respect people, but I have to be really careful, because my demeanor, I live in Arizona, my demeanor can be one that’s really to the point and a little gruff from time to time, and people could feel like I’m not respecting them.

So, when I’m under pressure of a big project, I really need to take a deep breath and think about it. Listening first also can go out of the window when you are under pressure. It’s like, “Yeah, yeah, yeah. No, I just need you to do it the way I said so,” which is I always say it’s so much easier to be a bad leader than a good one because I have to really think about being good, kind of thing.

So, all of these, clarifying expectations, for the team member, not just the project, but it’s not just, “Pete, just do this task with blinders on.” It’s, “Pete, let me explain. For you to do this task means that it’s the piece of the puzzle that’s going to make sure this all happens.” Like, “Whoa, okay, now I get what my task is as a contribution, not just a thing to do.”

Extend trust. People struggle with delegation. You got to let the team members do the work. And then practice accountability. If I am not a model of accountability before I hold you accountable, and if I let you show up late three days in a row, and the team sees that there’s no accountability, everything’s going to fall apart. So, those five behaviors are key to a project manager leading a project and staying off some of the failure list.

Pete Mockaitis
Okay. Well, now you also mentioned you’ve got five project phases: the scope, plan, engage, track, adapt, and close. Can you walk us through those and some of the best practices there? It sounds like we got a little bit of goodness on the scope side. Any more you’d add to that?

Kory Kogon
I would. A key thing that people struggle with that they should be aware of, I mentioned, well, first of all, is how you get access to stakeholders, and I explained a little bit about that before, is you’ve got to have the right story to make sure people will make time for you. But then the other thing in scoping is making sure that you are able to get key stakeholders on the same page. That when they have differing opinions, are you good enough using those behaviors to get them in a room and help negotiate getting clarity on the scope? So that’s a key thing as well.

And I’ll also say within that first one around scoping is identifying key stakeholders. And it’s interesting because we give a little thinking tool called the key stakeholder dance, which is, “Who makes the decisions? Who has the authority? Who has the need?” Those are all the signers. The last two, C and E, is, “Who has the connection? And who is the energy?” And those are not signers. Those are people, like connections, I have people out in the field that they have so much influence in the organization that when I have somebody with negative energy or there’s politics, I can call them to the table and they can help smooth things over.

So, a lot of times that’s a big takeaway for people to really go back and revisit their key stakeholder list, and say, “Did I forget those people?” Because I usually go for just the signers and the ones we know. So, that’s scope. In plan, there’s really two key things to do. One is, “How do I identify and get my arms around risk?” so risk management. And people are working on a lot of projects at the same time. So, if we identify 10 or 12 risks, can we manage a million things? So, how do we prioritize risks and just focus on the ones that are really key?

And the second part of plan is the project plan, which is always everybody’s favorite part because they just tremble at the idea of a Gantt chart. And the interesting thing is it becomes this great visual scoreboard that once you know some project management principles, you’d be amazed at how easy a Gantt chart can be and how strategic it can become to your entire project and your team. So, that’s a little bit about a plan.

Scope and plan together, make up, “I’m ready to go, and now we just need to execute.” So, I’ll pause there, see if you have any questions.

Pete Mockaitis
Sure thing. So, with Gannt charts, for those who are not familiar, can you describe this life-changing magic and what makes it so amazing?

Kory Kogon
Yeah, and people will say, “Kory, get a life. You get so excited about a Gantt chart.” And sometimes they’ll say, “Demystify success for the unofficial project manager,” because it is a demystification. So, a lot of people, when we ask them, what do they used to you know plan a project or to track it, and most times, and we do poll after poll after poll the, answer always is in the majority, Excel. And then some people are using some things like Monday.com. I mean, there’s a bunch of things out there, Google Sheets and all that kind of stuff.

And they use Excel, and it’s interesting because the Gantt chart program, so think, and I don’t represent them, Microsoft Project or Smartsheet on the Google side, and I have no allegiance to any of them, but essentially, they are Excel and project management principles included. So, here’s the big demystification, which I love, is when you understand the concept of dependencies, that one task must get done before the other task gets started, as an example, and you tie those things together, the software will allow you to tie those things together, and you learn the difference between work hours and duration.

So, work hours is, “Oh, yes, Pete, I can get that list to you, or the customer list together, in four hours, no problem.” Really? You have seven other projects going on, your team is busy, also somebody’s on PTO, and really the duration is two or three days to get those four hours of work done. So, if you input dependencies and duration in your task list, then you’re going to end up with what’s called the critical path. Another terrifying term to so many people.

The critical path is a wonderful thing. The critical path will light up in a Gantt chart and show you the shortest amount of time it’s going to take to get those tasks done that must be done on exactly the way you have them in order to finish the project right here. It lights up. So, suddenly, you have this magical strategic tool that shows you how this project needs to go, and how you might need to put your best people on critical path items because they got to be done right then and there.

So, it’s not for the faint of heart and it’s not for like brand-new people training. You want to make sure that you have the right people on critical path items. And if a critical path item is in danger, it allows you to think about, “Okay, Mary, you know what? You’re on a task that isn’t so critical. Can you help Pete out because we really got to get this done?” So, it just turns an Excel spreadsheet into a magical strategic project management tool that’s not as hard as everybody thinks.

Pete Mockaitis
Okay. And so, are you saying that you’d recommend, if you’re using Excel, try Project or something else? Or are you saying, “Get the magical plugins that make Excel do this for you right away”?

Kory Kogon
I’m not that good to know if Excel has the plugins, but I would say, and we say in our courses too, we’re not here to make experts of Gantt charts. And we’ll say it in the book as well, give it a try. So maybe it’s Microsoft Project, there’s a lot of online programs out there. Give something a try. Take a deep breath. Learn those principles, and then see how it works for you.

Pete Mockaitis
And I think a cool thing to highlight in terms of those principles and the notion of the critical path is that there are some activities that we can do serially. Okay, not serially, but parallelly. We could do some things at the same time, and it’s all good. Team A is working on some marketing stuff, which they can do before Team B does the engineering to make the thing actually exist. That’s possible. We don’t have to wait until we could actually see it and touch the thing in order to start getting some marketing things together.

However, when it comes to photographing the thing, it needs to exist first in order for it to be honestly photographed. And so, that is how you really start to see that differentiation between, “Are things done in parallel or serially?” and then the stack of things that are dependent on the prior things extend outward horizontally to become the critical path on a chart. And so, it really is pretty eye-opening. And as you go, “Oh, well, we can get started on all these things right now, but we absolutely cannot start this until that’s done, so we really, really, really got to make sure that this piece doesn’t get delayed here.”

Kory Kogon
A lot of times we just intuitively think about that as unofficial process, “Oh, well, you know, yeah, we need to do that, but we’ll check with them, and we’ll probably get that on Tuesday.” This makes it very specific. And you said it beautifully, things can work in parallel and these dependencies are finish to start, start to finish. So, there’s a few different ones in there that link them together.

I always like to talk about Thanksgiving in the United States dinner is turkey, you know, turkey dinner. And when you think about cooking, how all that works, you sort of intuitively know, “Well, I need to put the turkey in four hours ahead, but the potatoes need to go in ten minutes before the turkey is ready.” So, it’s very similar. We’ve been doing it intuitively, but when we get it down into a chart and let the chart help us manage, it’s really amazing.

Pete Mockaitis
Certainly, and then you start to have some fun thinking about the resources and the true bottlenecks, and it’s like, “Oh, well, this doesn’t even need the oven at all, so easy-peasy. I’ll just use the microwave for that, and away we go.” Okay. Well, so now let’s hear about the engage.

Kory Kogon
Well, that takes us right back to the people part because this is where, if we’ve got scope and plan, and we want to engage, this is where we need to help our people do their work and hold them accountable, so we say inspire shared accountability. And so, if you think about if we’ve got a good, or whatever you’re using, it should be a visual scoreboard, much easier in this day and age because everybody can go online and see what’s what, whether you’re working remote, or hybrid, or whatever. So, really good versus having to bring a chart into a room.

So, everybody has visibility into my well-done, whether it’s a Gantt chart, or however you end up doing it, and what we recommend, and we’re very famous for this at Franklin Covey, is what we call a team accountability session, because people are already rolling their eyes, saying, “Of course, you’re going to tell me to do another meeting.” We work our meetings and our accountability, we like to say, from the bottom up. That this is not about the leader holding the team accountable. It’s about the team wanting to play to win.

So, this team accountability session is maybe a once-a-week meeting, that is not a staff meeting, it’s not an operations meeting. All it is, it’s like, forgive me, using a sports analogy, but like a sports huddle. The team gets together and everybody commits to, “This is exactly what I’m doing this week to make sure this project stays on target.” And the job of the leader in that meeting is to only, what we call, clear the path.

So, everybody comes to this very short 15-minute meeting, of course, depends on how many people you’ve got on the team. Everybody knows where they are, and they are reporting out, “Hey, last week, I said I was going to do this thing, got it, done, moving on. Next week, I have a million things to do, but here’s the one thing I’m going to do to make sure this project stays on task,” and the project manager is in the background clearing the path, “You know what? I can’t get through to facilities, they’re not answering my calls. I can’t get my thing done to get the parking set up.” And so, great, my job as a leader, I’m going to call facilities so you have a clear path to be able to do that, and the meeting is over.

And that is just, so it’s the people are making the commitments to what they’re going to do to keep that project on track, not the leader, and so it creates this engagement by the team and they high-five and they go out. That’s sort of the cadence of accountability that we do. Doesn’t always go perfectly. Lots of times people come to the meeting, “I didn’t get to it.” So, what the leader has to really learn is, “How do I tell Pete? He didn’t do his commitments, and he just announced it in the meeting, how do I let the team know that I’m holding him accountable without embarrassing him in front of everybody else, and turning the team against me at the same time?”
So, there’s a lot of learning that goes into that, and also, “How do I, if somebody is chronic, where they haven’t shown up for three weeks, how do I have a performance conversation with them to understand what’s going on and set it right?” So, the pathway is to engage through this bottom-up team accountability. And I say bottom lovingly, meaning the people who are doing the work get to speak and make the commitments, the leader is behind them. And then, “How do I keep things going because something’s going to give because we’re not perfect?”

Pete Mockaitis
And, Kory, I’d love it for you to give us a demonstration. Indeed, let’s say I show up and I didn’t do the thing, how does one respond in that artful way that you described that checks all the boxes you’re looking to accomplish there?

Kory Kogon
It’s a great question, and I’ll do it with you. So, go ahead, tell me you didn’t do something.

Pete Mockaitis
“Oh, yeah, sorry, no, I didn’t quite finish that one up.”

Kory Kogon
“Thanks, Pete, for letting us know. Can you tell us a little bit about what went…? I’m sure we’re all so busy. What happened?”

Pete Mockaitis
“Yeah, that’s the thing. There’s just been a whole lot going on in a lot of directions, and, yeah, unfortunately, I just didn’t get to that.”

Kory Kogon
“Okay. Well, I get that and, again, I know, I can tell it’s on your face, too, how crazed everybody is. We’re all busy. You made that commitment last week. So, what is it? Is there anything that we can do to help you? Because now we have that commitment and we need your commitment for next week. So, what can I do to help you to make sure that we hit our commitments by the time we come back next week?”

Pete Mockaitis
“Well, yeah, I appreciate the question. I guess it’s just really tricky with my boy, my youngest kid just isn’t sleeping well, and so then the rest of us aren’t sleeping well. And then, I don’t know about you, when I don’t get the sleep, I’m kind of dumber and slower in everything I try to do on a given day. So, I don’t…it’s probably not practical for anyone to show up and tend to the children in my home. So, yeah, I’m kind of drawing a blank.”

Kory Kogon
“Yeah, it sounds a little frustrating. Everybody in this room is really nodding. Everybody has kids. Well, here’s what I would suggest so we don’t hold everybody up. How about you and I take this offline and then we’ll figure something out. Does that sound okay?”

Pete Mockaitis
“Oh, sure thing.”

Kory Kogon
“Okay.” So, if I had gone any further with you, the tension would really rise. Somebody might have said, “Well, you know, I had these three other projects and I couldn’t get to it, and you made the commitment.” So, somebody might have said, “Well, you know what, I couldn’t get to it yesterday. I’ll get to it tomorrow. And here’s my commitment for next week. I’m going to keep it really light, but I can get this done to make sure that…” and we would agree and go on.

But you pushed me to the second part, which is we need to have a performance conversation offline because, had I gone any further with you, like I said, the tension was rising in the room, and it starts to become embarrassing for everybody else.

Pete Mockaitis
Yeah, and they don’t need to hear about you and me troubleshooting a sleeping…

Kory Kogon
Exactly.

Pete Mockaitis
In terms of just like respectful of their time. But I really do appreciate how you made it clear. And it wasn’t super ominous, like, “You’re going to get a talking to by the principal.” But it was just clear, it’s like, “Okay, that’s not just going to get swept under the rug. Something is going to be done to address that,” and so the team gets that memo. And so, if someone was new, it’s like, “Oh, duly noted, not getting to it doesn’t work here.”

Kory Kogon
Exactly.

Pete Mockaitis
“Okay, message received.”

Kory Kogon
That is the key, that when you do this well and don’t lose the respect of the team, like if it had gone further and we took the gloves off, that’s bad because what will happen is just group dynamics. The group will defend you more than the leader, like, “I can’t believe she’s doing that to Pete here,” that kind of thing. But what does happen, like you said, “I got the memo.”

And that’s the key, is by handling it when it happens somehow, what people are sitting there doing is exactly what you said, they’re like, “Okay, I am never, ever, ever, ever going to put myself in that position of not coming to this meeting without my commitments done,” or “I’m going to let Kory know beforehand so we can work it out.” And that’s the key, that’s accountability. That’s a great thing where people are thinking it up themselves instead of dropping the hammer on them, like, “You will do your stuff,” kind of thing.

Pete Mockaitis
And I think that’s powerful, is that you didn’t need to shout, or be mean, or do name calling, or, like frowny faces. You didn’t have to do any sort of a toxic behavior for it to feel plenty uncomfortable such that I wouldn’t want to do that again. Like, people love to complain about their bosses, nor do I think I could be like, “Can you believe what Kory said to me?” It’s like, “I kind of can. Like, that’s seems kind of like a reasonable response from a leader, even though it sucked for you. Sorry you had to go through that.”

Kory Kogon
Right. And even when you said no frowny face, for me, some of my best friends, I’ll be sitting with them and I’ll get a nudge, and they’ll say, “Talk to your face,” because I could be showing my hand on my face. This whole thing around leadership, and even with these five behaviors, leadership is a choice. And project management, again, we didn’t choose to be people leaders, but if you’re a project manager, you’re leading people, and you have to talk to your face, and you have to be very measured about this and very self-aware, and emotionally intelligent in dealing with people and getting things done.

Pete Mockaitis
All right. Thank you. Well, so track, adapt, and close, we might do the quicker version of those.

Kory Kogon
We can, because if you get the first two groups done well, and we’re engaging, then track and adapt, we’ve been doing it all along. Track and adapt is really about the whole agile movement that we did have a scope, not that we want scope creep, but are we building in feedback loops, really listening to people to make sure that we are delivering value on the project? Market forces change, things change out there, and so track and adapt as a team. Do we have the agility to be able to do that? As a leader, am I leading my people in the right way around that?

Close is always so interesting because if you talk to people, one of the things they’ll say is, “Do you have a bunch of projects that never end?” And people will laugh and say, “Ugh, all the time.” So, we got to finish them because it’s easy to start them, hard to finish them. But we finish them and the most important thing, again, remember we want an engaged team, is to have that closing meeting. When I get that meeting notice, I roll my eyes, like, “Ugh, the closing meeting.”

And then when I’m in it, I’m like, “I’m glad we did it,” because the team gets recognized, the key stakeholders are there, and it’s a place where people can share a retrospective, “What went well? What didn’t?” people can voice their concerns, we can celebrate people, and it really sets people up to be even more engaged for the next project. So, that’s track and adapt and close.

Pete Mockaitis
Okay. Well, tell me, Kory, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Kory Kogon
I think what I said, this is not for the faint of heart but it can be done. And whether you are a solo project manager, these principles are in play. Or, if you’re leading a group in a large organization, the same things apply when you put your mind to it. So, I think that’s a final statement on that.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Kory Kogon
Yes, I do have a quote, and that quote is by Dr. Stephen Covey, and it goes to everything that we’ve been saying. And what he said is that, “Fast is slow, and slow is fast.” And I really get on board with that in so many ways as a leader when it comes to projects, when it comes to managing home life, and 30 years in a relationship. Fast is slow. Slow is fast.

If you go too fast on a project, you’re going to pay the price at the end. If you go too fast as a leader trying to get work done and don’t take care of the people, it’s going to slow you down at the end. If you slow down, because I’m sure people on this call, Pete, also were going, “Hey, I don’t have time to scope and I don’t have time to go find other key stakeholders and all of that,” but we call it front loading, and so if you slow down to do the work up front, it’ll speed things up in the end. So that’s my favorite quote.

Pete Mockaitis
Beautiful. And a favorite study or experiment or bit of research?

Kory Kogon
I’m a fan of Dr. David Rock, who is the founder of the NeuroLeadership Institute, for many years, and I was lucky enough to be able to get a certificate of NeuroLeadership Foundations. So, I love following his work because it’s very, obviously, research-based and has everything to do with how the brain works. And in this world of knowledge work, we have to optimize our brain.

Pete Mockaitis
All right. And a favorite tool?

Kory Kogon
A favorite tool, I think it’s interesting, here’s my old school-ness – tables in Word.

Pete Mockaitis
Oh, yeah.

Kory Kogon
That is helpful to me because I write so much, and it’s always interesting when I see people write text in Excel, but a table for me is really good. And Notion now is a favorite tool of mine as well.

Pete Mockaitis
Okay. And a favorite book?

Kory Kogon
A favorite book is actually Quiet by Susan Cain, because I am a raging introvert.

Pete Mockaitis
Okay. And a favorite habit?

Kory Kogon
My favorite habit is walking. I like to walk. Again, going back to the brain, that I work really hard, like so many people do, and continuously, and that is not a good thing, even in the day-to-day. You need to take breaks, and that break will increase your productivity by a certain amount. So, when I take a break, I like to go out and walk, and on the weekends, I live in the desert, so it’s a great habit to help me think. And a lot of times, I’ll come in my office, look at my computer, read something, and then go take a walk to let it synthesize.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Kory Kogon
We would point them to, you know, you can get the updated version of Project Management for the Unofficial Project Manager at any of the booksellers, Amazon, etc. You can find me on LinkedIn, and you can go to www.franklincovey.com to see this and all of the other things that we have up there on people development.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be honest about their jobs?

Kory Kogon
Remember that it’s about the people, number one, if you’re a leader; and number two, regardless of your role, that you have every opportunity to work in your circle of influence if you let go of some of the things that you can’t do anything about. It’s a tough time in the world right now and in the workplace, and so if you just really take a deep breath, count to 10, and focus on things that you have control over, you’ll find that it’s easier to get through the day-to-day with a pretty good contribution at the end.

Pete Mockaitis
Awesome. Well, Kory, thank you. I wish you much luck in all your projects.

Kory Kogon
Well, thank you, and thanks for taking the time with me today, Pete.

903: How to Save Time Using ChatGPT at Work with Donna McGeorge

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Donna McGeorge provides practical examples of how to use ChatGPT to get work done faster and easier.

You’ll Learn:

  1. How to get started with ChatGPT
  2. What ChatGPT does better and worse than a human
  3. Tricks and prompts to get the most out of ChatGPT

About Donna

Donna McGeorge is a passionate productivity coach with modern time management strategies designed to enhance the time we spend in our workplace.

With more than 20 years of experience working with managers and leaders throughout Australia and Asia-Pacific, Donna delivers practical skills, training, workshops, and facilitation to corporations—such as Nissan Motor Company, Jetstar, Medibank Private, and Ford Motor Company—so they learn to manage their people well and produce great performance and results.

As a captivating, upbeat, and engaging resource on time management and productivity, Donna has been featured on The Today Show, on radio interviews across Australia, and has written for publications including The Age, Boss Magazine, Smart Company, B&T Magazine, and HRM.

Resources Mentioned

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Donna McGeorge Interview Transcript

Pete Mockaitis
Donna, welcome back to How to be Awesome at Your Job.

Donna McGeorge
Thanks for having me, Pete. Great to be here.

Pete Mockaitis
Well, I’m so excited to be chatting with you about ChatGPT. It’s overdue, frankly, that we have an episode dedicated to this. And, Donna, you just happen to be an expert, and we already love you, so I’m stoked to be chatting again.

Donna McGeorge
Oh, look, it’s not as overdue as you think. I’m quite surprised at how I thought ChatGPT would be taken up by millions, well, it has, but it’d be over the place by now, but it’s been a little slower than I thought.

Pete Mockaitis
Well, yeah, I just saw some research from Pew, and this was maybe in July, so it’s probably a little higher by now, that in the US, about 60-ish percent of people had heard of ChatGPT, and of those who had heard of it, who have college degrees, which is most of our listeners in the US, about 32% of folks had used it. Does that sound about right from what you’ve seen in your research as well?

Donna McGeorge
Yeah. And so, my research is mostly standing in a conference and asking people to raise their hand. And so, when I’ve got a room full of people, and I say, “How many of you have heard of it?” It’s the same, it’s around 60-70% of hands up. And then, “Keep your hand up if you’ve actually used it or you are using it?” and the hands dropped considerably.

And then I’d say, “Now, who’s loving it and using it pretty much for their everyday world?” and then the hands dropped again in terms of using it consistently. But, again, that’s pretty anecdotal just from watching crowds.

Pete Mockaitis
Okay. Well, now, it’s just good to get a fresher test on that because it’s sort of, in my world, it comes up a lot. And so, it’s just good for context.

Donna McGeorge
I don’t know if I’m just a bubble but, like, everyone I know is using it but it’s like I go out into the world and I find all these people that some have never even heard of it, it’s like, “Wow, you’ve been living under a rock,” because that’s how it feels to me anyway.

Pete Mockaitis
And I think it’s funny, when it comes to many tools, I remember it had been years until I learned that I could enable shortcut keys in Gmail, and I was like, “How come nobody told me about this all these years? How many hours have been burned without me knowing I can enable shortcut keys in Gmail?” But then I did and I never went back, and, actually, I went with Superhuman to kick it up another notch. So, yes, tools can take a while to permeate.

And that’s what I want to talk about because there’s a lot of hype, and maybe why don’t we start with it since, hey, not everybody’s familiar. Let’s take maybe three minutes. What is ChatGPT? How do we get it and use it? And why bother?

Donna McGeorge
All right. So, I’m not going to go down the massive technical path that people are hugely interested in, the technical backend of it all. I’ll let them go Google that. But in terms of what you need to know to use it every day, it’s a large language model it’s been trained on. What that means is it has access to all published written communication up until about September 2021, so that’s all books, all articles, all websites, all research papers, pretty much everything.

So, the way I like to think of it is it’s like a librarian that has read every book ever written, read any paper, looked at every website, remembers anything, and can quote from it, ad nauseam, really. You ask it a question; it can pull from all of that knowledge to give you a reasonable answer. And so, look, it has its pitfalls. If you know a little bit about it, you probably read some of the negative stuff because it’s pulling data from all over the place, sometimes it puts stuff together that’s not true. The technical term of it is hallucination.

And, certainly, sometimes when I’ve asked it to give me references for various bits of stuff that I’m looking for, it makes up whole references, puts whole names of scientists together, and says they’ve written a paper, and they just never did.

Pete Mockaitis
Right, indeed. Well said. Thank you. All right. So, we’ve got an artificial intelligence, a large language model, it’s called, and it’s read the whole internet, or a fraction of it, and a bunch of books and stuff, and, thusly, you can interact with it. And so, if someone is like, “Whoa, that is cool. How do I do it? How do I get there? How do I play with it?”

Donna McGeorge
Okay, the easiest way is to go and register a free account with OpenAI, and you can get started straight away. What I’ll do is I’ll send you, and you can put it in the show notes. I’ve got a list of prompts across a range of different aspects of both our professional and personal lives, but it’s straight out of the book that I’ve written. But it can give people something to play with rather than just sitting there, looking at it, going, “I don’t even know how to start.”

Because it’s so big and it’s got so many potential uses that I hear someone, even today, say, “Hey, I used it for X, Y, Z,” and I’m like, “Well, I would never have even thought of that.” So, it’s not exactly something you can just go and sit in front of and start playing with. You got to have a reason. So, you go register for a free account. It’ll talk to you probably about the paid version. I would say 80% of my use it with the free version.

I’ve got the paid version but I mostly use the free version. And go play around with it with something that’s relatively harmless, like, I don’t know, meal planning and holiday planning just to see what it’s capable of.

Pete Mockaitis
That’s right. So, OpenAI.com, and you click Try ChatGPT, and so you can start taking a look. And you’re right, you just have a box, you can type anything into it, and then it will go for it. You can say, “Hey, tell me a poem about sand timers,” and it will tell me any number of things. I have a buddy who likes to say, “Hey, rewrite this email I just wrote but make it more polite,” and then it does the thing he forgets to say, like, “Hello, hope you had a great weekend.” He’s like, “Oh, yeah, I probably should’ve said that. Okay, yeah, thanks, ChatGPT.”

So, that’s really where I think you can be super useful here, is to help us understand, like, what is overly hyped and just sort of silly? Like, are the robots taking over mankind, they’re going to enslave us? Is this the answer to everything? We’re all going to get fired. Like, what’s too much hype? And what is really possible for us right here, right now that’s useful that can save us time and increase our results at work?

Donna McGeorge
Okay. So, the overhyped stuff is, now, look, it could be because I come in from a more Star Trek optimistic future of the world where humans are awesome and everyone is getting along nicely, and we’ve got the occasional attack from Klingons. Like, that’s kind of it. So, I have a more utopian view of the future so I don’t believe robots are going to take over the world. I think it could be a thousand years from now, an evolutionary marker where humans just get, again, a whole level of smarter than the technology that we’re creating, it could be.

I certainly don’t think we’re going to see a wholesale loss of jobs no more or less than any other technological breakthrough that has created some loss of jobs but created some new ones. So, I’m old enough to remember when the internet first came out, and all the kind of palaver we’re hearing now about it’s going to take jobs, it’s going to destroy the world, all of that started to happen when the internet became a thing that we carried around in our pockets, it was on our desktops, it was readily available.

So, it’s the same kind of technophobia that’s been around since, frankly, the printing press was a thing. And so, what we’ll see is new jobs or new ways of doing work. So, my advice around this is let’s not worry, “Is it going to take my job?” I can’t remember who said this but it’s been floating around for a while, “Don’t worry about it taking your job. Worry about someone who adopts AI and use the tools of this. They’ll probably take your job.” So, if you don’t keep up with it, then you’re at more risk of that than losing it straight out to AI.

Having said that, gosh, there’s some mundane administrative things that we do on a day-to-day basis that AI could be really helpful for, like any kind of repetitive processing or data entry that has a human looking at some kind of written file, and then typing it into some kind of system. I mean, there’s already systems that do that. So, I suspect that’s the kind of work that would go away.

Pete Mockaitis
And for right now, today, something that professionals can use ChatGPT to assist them with, I’d love to get your perspective. I know that some folks, if English or whatever language, is not their first language, and is maybe a little bit rough, they’ll say what they’re roughly trying to say in the language that they mostly know, and then ChatGPT just give it an automatic polish that has a little bit more smarts to it than, say, a spell check or grammar checks, so that’s sure handy. Tell us, what else are you seeing is super useful that folks are doing right now?

Donna McGeorge
Right. So, look, so I don’t even know where to start but I actually think this is a massive literacy gamechanger. So, you talked about English as a second language. I’m going to go back to the kids that struggled at school because written comms wasn’t that easy for them or they were dyslexic so they left early and have now considered themselves not terribly well educated, can’t spell, don’t know grammar terribly well, and that holds them back.

And so, this is an absolute literacy gamechanger so we don’t ever have to worry about that again. In fact, there are already stories about people who are saying, “Here’s what I wanted to write,” misspelled, no grammar, really poorly strung together sentences, whack it into ChatGPT, and it comes with a “Dear Madam,” like perfect kind of phrased email.

So, what I know, as someone who writes a lot about productivity, is one of the biggest bugbears of many people is email. And so, first of all, it’s volume, so volume of email, then other ChatGPT can’t help with that just yet. But, certainly, sometimes the time we spend responding to something that’s a bit tricky, so, as you said before, your friend that had to, “Here’s what I want to say. Now, make it sound slightly empathetic and friendly,” well, people are using it, heaps are writing emails.

In fact, I predict, once Microsoft get their act together with this, there’ll probably be a button in your Outlook email in the future, maybe Google as well, that you click on, that says, “Compose a response,’ and it will automatically generate a response for you. So, that’s going to save us a pile of time. But right now, you can already do that.

I even did it myself recently, a delicate no letter. Someone wanted to work with me, not really my thing, they were pretty insistent, so I said, “Hey, help me write a really delicate letter that’s assertive in my no, I don’t want to roll over, but maintains the relationship.” So, I’m going to say any written comms. So, as a business owner, I struggle with writing about myself, bios, website copy, email newsletters, social media copy, that’s the sort of stuff I struggle with, so I use it for that.

In corporate, so I’m hearing people using it for similar things, putting proposals together, writing about products, and getting ChatGPT to edit and get feedback on product descriptions. So, if you say, “Here’s a product description. It’s for this market. Can you please make it sound more attractive or irresistible to this market?” and it will then put the words in it. Because of our humility frames, we’re not terribly good at talking up stuff, whereas, ChatGPT is shameless. It’ll talk to your stuff up no end.

Pete Mockaitis
Yes. Oh, Donna, I think you’ve just really nailed something there. Our humility frames that we have as humans, ChatGPT does not, is not a human, and it can be shameless. And I think that’s great, you said, “Hey, I have to say no but in a way that’s polite.” I think, whenever you have some written communication with some emotional resistance, like, “Aargh, this is kind of complicated and tricky. I sort of feel like I owe them but it doesn’t work for me,” it’s like you could just say, “Hey, write an email response to this letter, copy/paste, or email copy/paste, that is very polite and says no.”

Or, emotionally, I remember I had a landlord who, I think, just had some unrealistic expectations for what a tenant was supposed to do. I won’t go into details. But at one point, I thought, I’m sure this landlord is going to drop in and find fault with all sorts of things, and demand that we do all kinds of things, like, “How about you repaint some walls?” I’m like, “I’m pretty that’s not my job as a tenant.” But whatever.

So, I said, “Hey, write an email from a landlord that’s utterly disgusted with the condition of a unit in the nastiest language possible, taking the role in the nastiest thing, whatever.” And so, what’s funny was so I read it and it was sort of like an inoculation or a vaccine or a preventative measure, because it’s like, “Okay, this is not real. This is not a real human but this is just the AI writing it up.”

And sure enough, once I read this harsh language that was AI-generated, later on I did get a harsh email from the landlord that was like, “Oh, I was expecting this, I prepared for this, and this isn’t so bad.” And it genuinely helped my emotional coping with that situation because I don’t like being judged and told I’m doing a terrible job at something in any context. That’s me.

Donna McGeorge
Right. So, it took the sting out of that because you had somehow prepared for it. And chances are, the actual email you got was nowhere near as harsh as the one that ChatGPT generated.

Pete Mockaitis
No, it was about half as harsh.

Donna McGeorge
Right. And lots of people are doing around things like feedback. And so, if I’m writing something, and I say, “Give me feedback on my style,” I don’t get offended by…I call it Charlie, by the way. I don’t get offended by Charlie because it’s just a robot, and it gives me really good structural, editorial, to-the-point, very distinct feedback.

Now, I don’t know why I would take it better from Charlie than I would from a human, but two things I reckon. One is the emotional aspect of working with a human. And, secondly, the human probably wouldn’t be that harsh with me. They’d probably couch it with a little bit of cottonwool around it or something like that. And so, that’s one side of it.

The other side of it is Charlie doesn’t get offended. When you tell it, it writes you something, and you say, “Actually, that’s a big pile of rubbish. I need it done this way, this way, this way.” And it apologizes, “Sorry about that. I’ll have another go.”

Pete Mockaitis
“I’m sorry, Donna.”

Donna McGeorge
Yes. Not quite in the dulcet tones of how, which is probably showing my knack for anything but, yes, no it doesn’t quite speak spit to me yet.

Pete Mockaitis
Okay. Well, so another’s thing. I guess now it can speak to you in the iPhone app and/or with some plugins. I haven’t played with that yet but I think that just might be handy like on the car. Like, you’re thinking about something, you could have a little bit of a conversation, I assume you could use the Siri activation button, I don’t know yet. Be safe, everybody, in your vehicles. Don’t look at your screen.

But I assume you can have some voice activation, get back-and-forth conversations, which can be handy so I can then read that later, and maybe actually get some good thought work done while driving, which is often hard to do because you’re not looking at a screen or a notebook to write it, so that’s really cool.

Donna McGeorge
Well, the thing that I find when I’m driving is accessing. Usually, if I’m driving, particularly long distances, which is just about everywhere in Australia that you’re driving long distances between one place and another. And so, I go into that really awesome alpha brainwave state, which is often when my creativity kicks in, so you’re absolutely right.

So, whether it’s, “Hey, Siri, make a note of this,” or, “Hey, Charlie,” or ChatGPT, “look, let’s have a conversation about this,” I think it’s a useful tool to think about. But you have done something else in here around, again, the aspect of literacy or creativity where some people say, “All right, I’m terrible at written communication but I can talk about my ideas.”

And so, maybe you’re struggling to explain in written form so you talk it through, record it into ChatGPT, ask it then to construct whatever output you’re looking for, like an awesome proposal letter or something like that, or lots of people are using it to help them get their resumes in good shape, their cover letters in good shape. But just be very careful that you edit it because it’s starting to get pretty obvious when people…there’s things you can do to not make it obvious.

If you’re not very well-versed with it, a straight copy and paste out of ChatGPT is a little obvious, it can be a little obvious.

Pete Mockaitis
That’s right. I found, because we’ve been experimenting with it in all kinds of contexts, in terms of writing episode titles and teasers and descriptions, it doesn’t do as good a job as we humans do, in our humble opinions of ourselves, but it can spark a few ideas, like, “Oh, that is a good turn of a phrase. Yeah, I’ll grab that. Okay. Oh, okay. I like that sentence there. Okay, we’ll take that.”

So, it can be a nice little starting point, and sometimes your copy doesn’t have to be smashingly captivating, it’s like, “Yeah, good enough. Good enough for this email response, copy, paste, done.” Other times, it can be a launching point. But one of my favorite little tricks is I’ll just ask for sheer quantity. I’ll say, “Give me 20 potential titles for this summary,” and then it’s like, “Ooh, I like this word from number two, and that word from number seven, and, thank you for your inspiration. Your work is done here,” even though I took none of the titles that it actually gave me.

Donna McGeorge
And that’s the shift that a lot of people are struggling to make because many think of it as something like Google, where you go in and you put a command in, and say, “Hey, give me a recipe for a banana bread,” or something like that. Whereas, you can go into ChatGPT, and say, “Give me 10 recipes for gluten-free sweetish snacks, and generate a shopping list that goes with that,” and it’ll give you the whole thing. So, the volume aspect is really powerful.

I did the same thing. I played around with blog titles. So, one of the tricks that I do is if I know my target audience, which is often women in leadership positions who want to level up, so I say, “This is my target audience. Give me a list of their hopes, fears, dreams, and aspirations. And then give me three suggested blog titles for each one. And then give me an absolutely irresistible captivating headline that will draw people’s attention.”

And, boom, before I know, I’ve got a quarter’s worth of social media, not copy because I’ll still go in and create much of it. I’ll get it to help me but at least I’ve got a plan in place and all my topics sorted out. And that sort of thing, this is where it really, for me, this is where I became interested in it. I became interested in the time savings that we can garner from it.

So, whether it’s spending time and energy agonizing over an email response, or the time energy to generate a social media plan for your target audience, or whatever it might be, research out of MIT says you’re saving at least 37%. I reckon it’s more for me. I reckon it’s taking me maybe about 30% of the time to do some of this stuff.

Pete Mockaitis
Okay, that’s cool. So, lay it on us, what are some of the hugest timesavers, and if you’ve got them, special prompts, that you’ve generated that had helped you realize these time savings using ChatGPT?

Donna McGeorge
Probably the first one is teaching. So, I’m a writer, so that may be a bit different to some of you, so I’m regularly writing articles and things. So, I’ve taught it how to write in my style. So, one of the very first prompts I did was I told it its personality, “You are an expert, a writing style analyzer. Analyze the following passages and play it back to me in a way that I can then,” this is a bit convoluted, “…that I can then feed it back to you so future writing will be in this style,” and so it made sense of that.

I then copied and pasted a couple of chapters from one of my books, and it spits out, and says, “You have a very engaging conversational style using anecdotes and rhetorical questions.” I go, “Awesome!” Now, in the free version, I then I copied it and say, “I need an article, 700 words, for this publication on this topic using this style. Get a start for me.”

Now, to make a start on any kind, like a blank page, whether it’s an email, or a proposal, or anything, that’s often the hardest bit to overcome. So, you never have to wait again. So, I go in there, it gets me a start, and then I’d say, “Rubbish first drafts are around 50% useful.” That’s one thing, teaching it to write like me.

Just FYI, the paid version now has an option in it where you can permanently put information like that, “Anytime I ask you to write an article, use this information.” And so, you can now train it with your stuff. There’s also plugins where I’ve been able to put PDF versions of my books, and I say, “Write this article using the following content from the following PDFs.” So, I don’t know if we’re about plagiarism now because it’s using my stuff.

So, there are a couple of timesavers for me, straight away, that means that I can generate good quality content, still human edited, in a matter of an hour. Whereas, it could’ve taken me half a day, to a full day, sometimes to write something of reasonable quality. So, that’s the first thing, any writing task. I would say anytime you’re stuck, as someone who’s done a bit of research into what happens in our head when we start to get overwhelmed, we end up in cycles that uses a lot of energy, and two hours of agonizing and we’re still having got more than a sentence on a page. So, whatever you’re agonizing over, ask it, and it will give you at least some response.

I think the volume thing is a good one because we can cut straight to the chase, “Give me 10,” you don’t have to ask for one, “Give me 10, 20, 30” however many you need. Things of a personal nature, “I’ve got my 55-year-old sister-in law, likes 1980s country and western music. Can you suggest 10 gift ideas for her that aren’t records, as in CDs or music or whatever, under 50 bucks?” because I’m a cheapskate. So, boom, all my Christmas shopping now will be a list generated there.

Meal planning. Holiday planning, “I’m about to jump in the car with a couple of pre-teens, what’s some great podcasts we could listen to?” So, it’s an entertainment curator. They’re all the things I’m using it for that just mean I can put my time and attention on the things that only a human can do in my life.

Pete Mockaitis
That’s good. I like these sorts of themes we’re collecting here. So, emotional writing, we’ve got some hangups, we’re humble, we’re awkward. Just starting the writing. It’s a blank page. It’s intimidating. “Give me a volume of ideas. Give me 20 options.” A curator of things. And with that, I like it how you could say, “Hey, I’m looking for the music,” for example, like, ‘80s music, or, “I want music kind of like artist A, B, C and D. Now give me some more,” which I think is pretty cool.

And, likewise, even with podcast guests, it’s like, “Hey, ‘How to be Awesome at Your Job’ is about this. We’ve had some guests such name, name, name. Who might be some others?” And it’s funny, it’s sort of like, “We had them, and them, and them, and them.” It’s like, “Well, we’ve already had them but thanks for trying, ChatGPT. You’re in the right zone.”

Donna McGeorge
That’s why sometimes I think of it as an eager intern. It’s eager to give you more of the stuff that you want but doesn’t always give you the right thing. But, hey, just quickly on the playlist thing, there’s a Spotify plugin now, so you can now give it access to your Spotify account. So, when you say, “I like artists like this. Give me playlist for this. Oh, by the way, then whack it into Spotify for me.” So, that’s pretty cool.

Pete Mockaitis
That’s good. Also, with curation, it’s cool. Sometimes I’ll say, “Hey, I’m looking to do this. Give me a great book that will help me do just that.”

Donna McGeorge
Or, even better, “Give me 10. Give me 10 great books.”

Pete Mockaitis
Exactly, yes. Like, “What’s a good book to help me reprogram my brain to enjoy effort, struggle, and mistakes?” ChatGPT recommends Mindset. And I say, “Can you give me 10 more?” And it says, “Oh, yeah. All right, here we go.” So, we got Grit, Antifragile, Ode to Happiness, etc. So, I just think that’s pretty darn handy.

And it works differently because sometimes it’s different than keywords because it’s, like, sometimes I don’t yet know the keywords, and sometimes I’ll specifically say, “Hey, what’s a word that means like Washington counts for like the seat of US governmental power that’s a figure of speech?” It’s like, “Oh, you’re talking about metonymy.” It’s like, “Oh, yes, thank you, if I’m even saying that right.” It’s like I didn’t know the keyword but it can generate that for me, so I dig that.

Well, maybe let’s flip it on its head now, Donna. We’ve been speaking breathlessly about how great this tool is. What are some of the limitations? What are some requests that it’s probably just going to fail us on, disappoint us on, and we would take its advice at our own peril?

Donna McGeorge
Well, first of all, it does make stuff up because it’s pulling information from all over the world, so it sometimes puts stuff together that’s not quite right. So, if you’re writing, for me, if I’m writing a book, and, by the way, to write my recent book, I did get Charlie to help me do that. So, if I’m writing a book, I still go back to Google to check my references and stuff like that because that’s important.

Look, I had to say it but it’s often about the quality of the prompts that we do that means that you get a bit of rubbish from ChatGPT. So, when people say, “Oh, I tried it once and I got a terrible response,” I’m like, “Well, did you go back and have a conversation with it? Did you tell it, it was terrible? Did you give it some more parameters?”

So, I got a bit frustrated this week because I was trying to get it to write me a story in the first person about some famous people, and it kept giving me almost obituary-style responses. And I asked it three or four times, and it still wasn’t getting it right, so I kind of pause, went off, had a bit of a break, came back, and re-crafted my prompt, and put the words in, “And I don’t want an obituary,” and I started to get the right thing.

So, occasionally, it kind of is smarter than its own good. It thinks that that’s what, in that case, it’s trying to outthink or be that eager intern that says what it thinks you’re looking for and add a bit of extra value, when I just didn’t need it to do that. So, for me, it comes back to the prompts. Certainly, if you’re looking for current data, just my point, asking it what the weather is like in San Francisco today because it will say, “No, I can’t help you with that because that’s not what I’m for.” I have had once, I violated their terms, the way in which they operated, there’s this little message that comes up.

Pete Mockaitis
Oh, boy, what did you do, Donna?

Donna McGeorge
I know.

Pete Mockaitis
You naughty.

Donna McGeorge
I was researching for a fictional book, and I was using a real-life person as the model for what I was doing. And so, I asked a pretty tricky question about this real-life person, and I think it was implying that I was either going to stalk him, or murder him, or something like that, I don’t know, so I had to go in, there’s a little, “Please explain” thing that I had to fill in.

So, on the one hand, that was a little bit frustrating, but, on the other, I was kind of encouraged by that. So, I would say that’s the efforts by the OpenAI folks to try and alleviate some of the fear that people have around it being used for evil.

Pete Mockaitis
Understood. And any other shortcomings you’ve seen? I guess I’ve asked it to write compelling headlines, it sort of fallen a little bit short but it just gave me a ton of options and I can mix and match and edit, and that’s cool. And I think I’ve also found that someone said it very well that AI can tell you, because that’s how it works, it generates the next most likely word to come, so it tends to give you the most obvious answers, as opposed to wildly creative answers, which I think I found that to be the case. But sometimes, the obvious thing is actually really handy, like, “Thank you. I should’ve thought of that.”

Donna McGeorge
Right. Yeah, if you need any obvious thing, it’s awesome, because sometimes I do that. I say, “Here’s a pattern that I’ve created. Here are two points in a pattern, because we know the world loves the rule of three. So, what could be the third? Give me 10 options for the third thing.” And the first one is the obvious one, and I go, “Of course. Why didn’t I think of that?” So, that’s useful.

But I’ve told it, if I’m really wanting something different, I’ll ask it to be a critic of whatever I’m talking about. So, one time, I was writing about burnout, and I said, “Be as if you’re a critic of burnout, and write me three paragraphs on why you think burnout, or what criticisms you have of burnout.” Anyway, so it spat out this piece that said, “Burnout is just a thing made up by people who are lazy, and dah, dah, dah.” And I’m like, “That was fun.”

Like, I would never use it in the article, but it was just fun to kind of get kind of like what you did with your “Write me the nastiest possible email from a landlord,” thing. It gave me a bit of, “Whoa, that’s interesting.” But I do ask it several times, “Give me nonconventional, give me something out of the box.” It’s not quite capable of doing that. It’s not able to do really, I don’t think, yet the really abstract stuff that the connections that a human mind can make as well. So, often when I say, “Give me this stuff that’s nonconventional,” I still get pretty conventional stuff from it.

Pete Mockaitis
It’s true. And there was a Wall Street Journal article, which we’ll link to, and I’ve mentioned in a recent podcast episode, about how AI was generating more and more new creative product ideas than some MBA students, and I had to read the full text of the paper, as I do, and I wasn’t that impressed. I guess it can generate a lot of ideas fast, no doubt. That’s very impressive that it can do that. But the quality of the ideas were like, “A portable printer,” I was like, “Well, yeah, that’s nice but you didn’t invent that. That exists, there are many options for that.” So, it can’t do that.

But what I do like is sometimes I’ll ask for it to engage me in metaphor, like, “Hey, let’s say that running a podcast is like captaining a ship in the ocean. What would be some of the elements of the metaphor?” And then that can help just spark my own ideas, and I find it handy in that regard. Or, I’ll say, “Give me advice on this issue as Yoda would, or as Tony Robbins would, or as Marshall Goldsmith would.” And so, that’s just sort of fun to say, “Oh, yeah, I guess Tony Robbins probably would say something kind of like that. David Allen probably would say something like that.”

So, sometimes I think that helps me a little bit in terms of it’s not groundbreakingly novel but it gets my own brain a shove in a direction to help me get to novel with a little bit of help.

Donna McGeorge
Yes. So, I’ve got it because a couple of my favorite writers, because I love the way they think, Malcolm Gladwell and Steve Levitt, so I’ll say, “This is the topic. What are some quotes, if they were writing the article, what might they say about it because I’m looking for a slightly different angle?” But you’re right, it’s usually something to give me a bit of a poke or a bit of a shove in a direction when I’m stuck.

And so, I think this kind of comes back to this idea of, “In what aspects of your world do you just get stuck and you end up wasting your time spinning your wheels because you can’t find an answer?” On the more emotional level, I had a woman recently say to me that she’d been using it to help craft responses to her ex who she was divorcing.

Because she couldn’t afford a lawyer, and a lawyer had said, “If you give us the basic information we need, we’ll then spend a small amount of time crafting the legal documents that are needed. But all the research-y stuff and all the kind of the backend stuff, if you can do the bulk of that, it’ll save you a truckload of money.”

And so, she was using, she told ChatGPT, “Act as if you are my divorce lawyer, ask me a series of questions to be able to fill in all the paperwork,” and she was able to get all the documentation that they needed collated, and saved herself a whole pile of money as part of her divorce, which I thought was quite…

Just quick disclaimer now. Please do not use ChatGPT for legal documents. You’d still need a lawyer to submit all that stuff, but, yeah, it was a real gamechanger for her.

Pete Mockaitis
I also recommended ChatGPT to a friend going through a divorce in terms of like, “I’ve got all these questions I’m supposed to answer,” I was like, “Well, for a first draft, let me show this.” He’s like, “Wow, that’s pretty impressive.” So, that is cool. You say when you’re stuck, I’ve also found it helpful when you’re stuck, when you’re researching and your search engines aren’t getting it done.

And it’s because, well, hey, the sad state of affairs of the internet in terms of searching is that many of the top search results are there very intentionally by companies with a budget who have hired search engine optimization professionals to accomplish that very goal, and they have succeeded. And so, you might not actually be getting the most useful information. It’s just like the most “relevant and authoritative in the eyes of Google” information, and that’s, in many ways, gamed intentionally. And not everywhere, and often it works just the way it should, and so we’re delighted with the result.

But sometimes I found, when I can’t find a product, ChatGPT can find it. Like, “I need to find a car seat that’s super narrow so I can get three across,” and it’s like I’m having a hard time finding that in Google and in Amazon, and then this thing is recommending, ChatGPT is recommending stuff that was not popping up in those searches, like, “Well, that’s very helpful.”

Donna McGeorge
Look, I’m going to catch this with at this point in time, there doesn’t seem to be that kind of product bias. Like, if you pay someone a chunk of money, your products end up being at the top of the list no matter what search criteria is put in there. I would agree. But I’d also say the risk is that we treat it like a search engine because it’s not a search engine. It’s someone you’re having a conversation with.

It’s more like you’ve got someone sitting next to you that you turn around, and go, “Hey, I’m really struggling finding this product, and, clearly, my search string in Google is not working. Can you help me maybe redefine what might be the parameters I need to get Google to work better for me that also bypasses all the paid ads so I can actually get to the product that I need?” and get it to help you craft your Google search right.

Pete Mockaitis
Yeah, it is. I think about it, I read somewhere, it is an intelligence but it’s an alien intelligence, and I thought that was well said. And I like to think of it as my alien intern who has read the whole internet or a good chunk of it, and so it’s like, “You’ve read a lot of stuff, alien intern. What do you think about this?” Alien because it’s got to be different than human, so watch out. And intern because, “Hey, I’m in charge. I am never going to blindly copy/paste what you say. I’m going to, at the very least, read it, and most likely edit, pick and choose, edit heavily.”

Donna McGeorge
Right. What you’ve actually got is an alien intern that has a hangover.

Pete Mockaitis
Oh, yeah.

Donna McGeorge
And so, they’re keen and eager to do the work for you. It’s going to be a bit nonhuman and alien in its form, but you better check it because sometimes it’s just a bit dim on certain days if it’s had a big night the night before.

Pete Mockaitis
Well said. An alien intern with a hangover. We can get some AI to generate art to that effect for us as well. That’s a whole another episode, I guess.

Donna McGeorge
That’s a whole another episode.

Pete Mockaitis
Well, Donna, any final thoughts before we shift gears? Well, first of all, your book is called The ChatGPT Revolution. Got to make sure that title gets in there, right? It sounds like it talks about any sorts of things. Anything, specifically, you want to mention about the book proper?

Donna McGeorge
Only that you can grab it from any reputable online bookselling place, on my website. But, look, I’d say when my publisher approached me to write it, we were like, “Well, what’s the angle we want on it?” So, it’s very much “Get me started, I’m interested.” It’s probably already, in fact, I know this passage in it, it’s already a little bit out of date because the technology is moving very quickly, but it’ll get you started and get you going, and get you interested.

And in terms of, I think you started to say what would be a last message, I think, around this or any kind of last comment I’d say, I would say get interested, get curious, and a saying we have in Australia is just have a crack, have a go at it, go in and try it out, and play with it. Be playful at first, which is why the list of prompts that’ll be in the show notes, are not terribly earth shattering but they’re something to get you going with.

And you can’t break it. It’s not like you can get in there, and go, “Oops, I broke ChatGPT.” The worst that can happen is you just get a somewhat rubbish response, in which case you tell it, “Gee, that was a bit rubbish. Try again from this angle.” So, have a go, have a crack is what I would say.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Donna McGeorge
From David Allen, you mentioned him earlier, “The human mind is for having ideas, not storing them.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Donna McGeorge
So, Taylor’s study, it’s called the pig iron studies from the late 19th century. I love him. He discovered that you can actually achieve way more if you take plenty of breaks throughout your day.

Pete Mockaitis
And a favorite book?

Donna McGeorge
Apart from my own, I can’t stop thinking about Four Thousand Weeks by Oliver Burkeman. Awesome.

Pete Mockaitis
And what do you love about the book?

Donna McGeorge
Look, it just got me thinking differently about the finite nature of time. And he has a really interesting angle around settling. So, we’re told nearly all our lives, “Don’t settle. You could always go for more.” And his position is, “Well, why wouldn’t you settle and make good with what you’ve got rather than constantly seeking this better job, better relationships, better something?” And I’ve not stopped thinking about that, actually. That’s really got me going.

Pete Mockaitis
All right. And a favorite tool?

Donna McGeorge
I’m afraid I’m going to talk about my own, which comes from one of my books, called The First 2 Hours, which is a way in which I think about how I do my work and how I do my to-do list. There are some things that are better to do in the morning and some that are better to do in the afternoons. So, I’m happy to share a PDF of that tool as well in the show notes if you like.

Pete Mockaitis
Oh, yes, thank you. And a favorite habit?

Donna McGeorge
Early to bed, early to rise. That’s me. I like to get plenty of sleep.

Pete Mockaitis
Absolutely. And is there a favorite nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Donna McGeorge
Yeah, pay attention to the clock in your body, not the one on the wall.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Donna McGeorge
Just my website, DonnaMcGeorge.com. And I’m a shameless self-promoter, you’ll find me on my social media platforms, and my name is a bit unusual, Donna McGeorge.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Donna McGeorge
Absolutely. It’s a version of something that Sean Patrick Flanery said, which is, “Do something today that your future self will thank you for.”

Pete Mockaitis
All right. Donna, thank you. This has been a treat. I wish you much luck and fun with ChatGPT and all you’re up to.

Donna McGeorge
Thanks, Pete. Great to be on the show. Thanks for having me.