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KF #30. Self-Development Archives - How to be Awesome at Your Job

897: Jon Acuff: The Three Steps to Achieving Any Goal

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Jon Acuff reveals why we often struggle to meet our goals—and shares practical advice for achieving results.

You’ll Learn:

  1. How to make your loftiest goals more reachable
  2. The “right” amount of goals to pursue
  3. How to stay motivated when things get tough

About Jon

Jon Acuff is the New York Times bestselling author of nine books, including Soundtracks, Your New Playlist, and the Wall Street Journal #1 bestseller Finish: Give Yourself the Gift of Done. When he’s not writing or recording his popular podcast, All It Takes Is a Goal, Acuff can be found on a stage as one of INC’s Top 100 Leadership Speakers. He’s spoken to hundreds of thousands of people at conferences, colleges, and companies around the world, including FedEx, Range Rover, Microsoft, Nokia, and Comedy Central. He lives outside of Nashville, Tennessee, with his wife and two daughters.

Resources Mentioned

Jon Acuff Interview Transcript

Pete Mockaitis
Jon, welcome to How to be Awesome at Your Job.

Jon Acuff
Yeah, thanks for having me. I’m looking forward to it.

Pete Mockaitis
I’m looking forward to it, too. I’m excited to get your latest hot takes on goal-setting, goal-achieving from your latest All It Takes Is a Goal: The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential. But first, I think we need to hear a little bit about you and tap dancing. What’s the scoop here?

Jon Acuff
Oh, yeah, I was super popular in high school. I took tap dancing. You knew you were cool and popular if you were also into tap dancing in high school. So, I went to an all-boys Catholic high school, and we would have a musical review where we would partner with other schools that only had girls. So, it was only time to ever, like, dance with a girl. So, I was like, “I’ll do that if it requires tap dancing, let’s go.” And I genuinely enjoyed tap dancing. And I don’t tap anymore, I’ve kind of retired, but, yeah, I love tap dancing. I was a big tap dancer.

Pete Mockaitis
So, you only did the tap dancing in high school or did it carry on over?

Jon Acuff
Only in high school. No, I live in nowhere, you would, in college. Imagine you’re some roommate and I bring tap shoes to college, like in my dorm room, and in the hallway just like working on routines. Yeah, no, it began and ended in high school, 100%.

Pete Mockaitis
Well, I think it looks and sounds really cool whenever I’m beholding it.

Jon Acuff
Yeah, yeah, yeah, but you don’t want to see a lot of it. It’s like four hours of it is too much.

Pete Mockaitis
That it is. Well, I’m excited, you’ve got so much wisdom when it comes to goals. And you’ve got a fresh book here All It Takes Is a Goal. Can you tell us, anything novel, surprising, counterintuitive that you discovered while putting this one together?

Jon Acuff
Well, I always try to write books that start with a challenge I’m having in my own life, and something I’m trying to figure out, and then I see, “Do other people have the same challenge? Like, is it worth turning into a book?” And we asked 3,000 people, there’s this PhD guy, Mike Peasley, he’s a professor at MTSU here in town, if they feel like they’re living up to their potential. And 96% of people said no.

So, I was surprised at the size of that, like, that there’s a general sense that people feel like they could do more with their lives but don’t know how to. So, that kind of, I would say, that surprised me, the size of that.

Pete Mockaitis
Now, that’s intriguing. Do you think it’s that they don’t know how to or they think, “That just seems like a lot of work, I don’t feel like it”? What’s your vibe there?

Jon Acuff
I think it’s a variety of things. I think it feels complicated. I think we have broken soundtracks. Like, I wrote this book called Soundtracks about mindset, soundtrack being like a repetitive thought. And one of my broken soundtracks is “Mo money, mo problems.” Like, if you build a successful life, more problems, more money. Like, success comes with so many complications. It’s going to be so difficult. And then you end up playing smaller because you’re afraid of these fictional complications.

So, I think some people go, “I could if I wanted to but it sounds like it’d be stressful.” I think a lot of people just don’t know if it’s even possible. They live in a town where nobody wrote a book, so they don’t even have a concept in their head that you could be an author if you wanted to be. Like, you could just do that. And so, I think people pull back from their goals and their opportunities for a variety of reasons.

Pete Mockaitis
All right. And so then, what’s the big idea or main thesis behind your book there All It Takes Is a Goal?

Jon Acuff
Well, the main thesis is essentially if you have this big desire and you want to accomplish it, all you have to do is turn it into a goal. And you can turn anything into a goal, and there’s practical steps to do it. So, one of the surprises, this wasn’t a surprise of writing the book, but because you asked that question about, like, what surprised me, I’ve been surprised how many podcast interviews have pushed back against the idea of guaranteed goals.

So, in the book, I talk about there’s three different types of goals. There’s easy goals, there’s middle goals, there’s guaranteed goals. And so, I’ve had a bunch of people say, “Well, what do you mean, how can you guarantee a goal? There’s no such thing as a guaranteed goal.” But, for me, I always respond, “I couldn’t have written about that idea in book one because I hadn’t done it. I didn’t know this idea was possible. But this is book nine, and they haven’t happened because of magic. They’ve happened because I took this desire to write books, and I turned it into a goal.

And, like, when this book came out, I turned in a tenth book in the same week. And so, there’s going to be an eleventh book, there’s going to be a twelfth book, not because it’s magic or I’m extra creative but I turn something I really wanted to do, which is write books, into a goal, and I was able to execute it. So, I think that’s one of the core ideas in the book, is you can accomplish almost anything with the right steps and really enjoy it along the way.

Pete Mockaitis
And so, just to be fully clear, what is it that you mean by a guaranteed goal?

Jon Acuff
So, here’s the metaphor that I’ve been using. Most people, when they think about a goal, imagine a ladder, and it’s only got two rungs. So, they go, “I want to start a podcast,” “I want to run a marathon,” “I want to write a book.” And you have a 12-foot-tall ladder, there’s one rung at the bottom that says, “Day one,” and there’s one rung at the top that says, “Publish the book,” or, “Grow a million-listener podcast.”

And if I said to you, “Okay, Pete, you have to get to the top of that ladder,” you’d go, “This is going to be…goals are really hard. I guess I just have to jump and try to grab it.” And what my approach is: what if you had rungs that were six inches apart all the way up the ladder? Like, would that be an easier ladder to climb? Do you think you can accomplish that?” And people go, “Yeah.” And then I say, “Okay. Well, great. Well, let’s take this massive thing and then find out how to make the steps easy. Let’s do some easy goals.”

So, an easy goal has a one to seven-day timeframe. You do an experiment. You’re not going all in. People tend to go, like, “I got to go all in. I got to do it all.” Like, you’ll see people buy expensive YouTube cameras without figuring out what they want their channel to be. So, they’ll go, “I’m going to buy, I’m going to go all in,” but they don’t do the easy things first, so they lose momentum.

So, my plan is, “What’s an easy goal? How do we succeed? How do we get some proof that it’s worth turning into a middle goal?” A little more time. A little more investment. A little more effort. And then, eventually, you get to where it’s a guaranteed goal where it’s going to happen. So, an example of that would be I have a friend who wants to have a million subscribers on YouTube. He’s got about 800,000 right now.

There’s no planet where he doesn’t end up getting with a million subscribers. Like, he’s in motion. Like, there’s no, “I’m going to sell a million books in my career.” I have sold 860,000-ish books. That’s going to happen because I’m in the middle of the ladder. I didn’t say at the very bottom, “I’m going to sell a million books.” That would’ve been egotistical and silly. But I’m on the middle of this journey. I’ve done a lot of easy goals. I wrote a lot of small blogs. I’ve done a lot of small writing. And then I turn them into middle goals.

I wrote some short books, and then I wrote some longer books, and then I sold some other books. So, now I’m in the middle of the ladder. I know that’s going to happen. That’s what I mean by a guaranteed goal. It’s got factors like the results are in your control. A bad guaranteed goal would be me saying, “Pete, I’m going to hit the New York Times’ bestseller’s list.” That’s a terrible goal. Anytime an offer tells me that’s their goal, I go, “I get it. I get it. I’m so glad I hit it but you don’t control that. You have zero control over that.”

Pete Mockaitis
Yeah, the competitors and what do people buy.

Jon Acuff
No, it’s a formula. Like, it’s a formula you don’t have access to. Like, you could sell more than 10 people on the list but if you don’t hit the formula, it doesn’t matter. So, not even just the competitors. You could sell more than every competitor but if you haven’t hit the formula that they keep private, it doesn’t matter. So, you don’t control that.

So, a guaranteed goal is you control it, it’s measurable so you’ve got some…you can measure what you’re doing. You’ve got proof of middle goals and easy goals that have succeeded. So, that’s what I mean by a guaranteed goal where your effort ensures the results.

Pete Mockaitis
Got you, yeah. Well, that’s clear, the effort ensures the results. Got it. All right. Well, could you maybe share an inspiring story of some folks who weren’t making much progress, they felt like they weren’t hitting their potential, their goals were stalled, and they saw things transformed?

Jon Acuff
Yeah, so one of my favorite stories in the book, this woman named Susan Robertson. She got her Bachelor’s Degree in the Car Rider pickup line. And what I mean by that is she’s a super busy mom like a lot of moms are super busy. And she found 10-minute, 15-minute, 20-minute segments of time where she could figure out, over a period of time, how to spend that time towards a bachelor’s degree. She finished a bachelor degree in the car rider pickup line.

And I love her story because it pushes back against the excuse we all have of, “I’m too busy. I’ve got…I’m too busy. I’m too busy. I’m too busy.” So, she’s probably one of my favorite stories.

Pete Mockaitis
That’s cool. All right. Well, so then, tell us, we have goals, or we don’t yet have goals, or we feel the sense that we’re fallen short of potential, what are the fundamental drivers or reasons behind this?

Jon Acuff
Yeah, one reason would be you’re chasing fake goals. So, you’re chasing things you think you want to do but you don’t really want to do them. So, you’ve told people for years you want to write a book but it’s been 10 years and you haven’t written a book. Maybe you don’t want to write a book, and that’s okay. Like, that’s perfectly fine.

Maybe you inherited a goal. I meet people at times, especially college students, that’ll say, “I’m a senior about to go to law school. My mom told me I’d be a good lawyer. I don’t want to be a lawyer. Like, what do I do?” They inherited that goal from their mom, and they’re not going to really enjoy that goal. Another is impostor syndrome. That’s a really common thing. You start to work on something, and impostor syndrome goes, “You’re not a real entrepreneur,” “You’re not a real writer,” “You’re not a real runner.” “Like, you can’t go lose weight. You’re not an athlete. You have to be an athlete.”

Another one would be perfectionism. You’re trying to do it perfectly, which is impossible. And so, anytime you make a misstep, you feel like, “Okay, this isn’t the right goal for me, or I’m not the right person.” Overthinking is another one, you end up overthinking what you really want to do. I would say there’s any number of villains that get in the way, and a lot of them do boil down to you’ve got fear about the process, you’ve got fear that it’s going to hurt, you’ve got fear about the result, you self-sabotage. There are so many things get in people’s way.

Pete Mockaitis
Okay. And so, having identified these, what are some of the solutions?

Jon Acuff
So, my favorite solution, let’s just take impostor syndrome. The only instant cure to impostor syndrome is to do the work. It’s the only thing that cures impostor syndrome. And an example of that would be when I first started writing, impostor syndrome said, “Ahh, you’re not a real writer. Like, you’re not a writer. Who are you to share ideas? You’re not a writer.” And it said that. And then I wrote and it got a little quieter.

And then the second day, I wrote, and it was still there, and the third day, and the fourth day, but, eventually, I looked up and I had published a book. So, when impostor syndrome came in, it was like, “Hey, you’re not a writer,” I was like, “This is awkward because I’m holding a book. It’s got my picture on it. It’s got my name right on the cover. I think I might be a writer.”

At this point, on book nine, it can’t whisper that to me because I say, “Well, there’s a stack of them. They’re in 20 languages. Like, I think I might actually be a writer.” Like, the work generates results, and results are impostor syndrome’s Kryptonite. I didn’t get over impostor syndrome and then write. I wrote until I got over that form of impostor syndrome. So, that’s a really easy example. And the fun thing is the work is available always. And the second you do even a little of it, impostor syndrome gets a little quieter.

You go to your first gym class; impostor syndrome gets a little quieter. You launch your first podcast episode; it gets a little quieter. So, that one, to me, feels really, really solvable in a really, really simple way.

Pete Mockaitis
Okay. And what if the hangup is just like, “Ugh, I’m just kind of comfortable. That seems like a lot of work. I don’t know about all that”?

Jon Acuff
I agree, dude. I agree. Here’s what I’d say, Pete. The only thing easier than doing a goal is not doing the goal. Like, it’s really the only thing easier. The only thing easier than writing a book is not writing a book. Or, the only thing easier than going to the gym is not going to the gym. So, I think the trick here is that nobody just decides to have willpower. Nobody wakes up and goes, “Today, I have grit. Today, I’m going to be disciplined.” Nobody just wakes up and changes their life that way.

What usually happens is one of two things. You get out of a comfort zone either from an involuntary crisis, something happens outside of your control, like a parent gets sick, you lose your job, and, “Oh, I got to find another job,” or a voluntary trick, like you figure out, “I want this thing more than staying the same. I’m going to trick myself into changing. Like, I’m going to find a way to actually change.”

So, for me, when I was 34 years old, I had two kids under the age of four, a full-time job at Auto Trader, Atlanta commute, an hour and a half each way, I had freelance clients, a bunch of responsibilities, but I started a blog, and I really liked it, and I was like, “Wait a second. This seems kind of neat. Like, I wish I could do more of this.” Like, I got this small little desire.

And then I started to look at each hour of my day like a log, and I wanted to throw more of them into this burning fire, this blaze. And so, I didn’t stop watching TV as much because I was disciplined. I just wanted that time to go to this thing I absolutely loved, and I couldn’t find enough time to throw at it, so I started to get up early in the morning, I started practicing speeches in the drive to work. Like, I started throwing as much time as I could into it.

So, a lot of times, if somebody goes, “Ahh, it seems like a lot of work,” I agree. It just means you don’t have a thing you really desire yet. Like, if you had something you really desired, it would woo you into changing. It would make you want to change, not, “I have to figure out how I make myself change.”

Pete Mockaitis
And for those whose passion, desire, is at a low ebb, any pro tips for surfacing? Where is that thing?

Jon Acuff
Well, I think part of it is you might…it depends on if you’re practicing being low. And what I mean by that is nothing happens awesome accidentally. Like, nobody accidentally gets in shape. I’ve never met a single person that goes, “Yeah, I was just binge-watch Netflix, I look up and I was doing burpees. I don’t even remember getting off the couch.” Like, everything that’s awesome takes work.

An awesome marriage takes work. The default of marriage is to be pulled apart in separate directions and get a divorce. That’s the default. You have to work to have a good marriage. There’s no such thing as an accidentally awesome marriage. It takes work. Same with positivity. Same with negativity. So, an example of that is if somebody said to me, “Jon, I feel really low, I feel really down,” I’d go, “Well, tell me about what you’re practicing? Like, what are you practicing? Like, are you practicing positivity? Are you practicing negativity? Like, where are you making choices that feed one or the other?”

So, for me, I’m a very naturally negative person. Like, I’m super pessimistic, I’m very low naturally. I always joke like I have a counting crows-like temperament, like just very moppy, very jaded, cynical. But I’ve tested positivity, and I’ve tested negativity, and the ROI of positivity is so much better. Again, it’s so much more productive, like I get books written, I get to accomplish goals. Negativity never dreams. It can’t dream. It only sees the negative side of things.

So, when somebody says to me they’re low, it’s often like they’re saying, “Jon, I feel really hungry,” and I go, “Well, did you eat anything today?” and they go, “No, I haven’t eaten anything in three days.” And I go, “What? I’m going to blow your mind. I know why you’re hungry. You’re hungry because you haven’t eaten anything.”

So, if you say to me, “Jon, I feel low, I feel negative,” and I go, “Tell me about how you spent your day.” “Well, I hate my job. I was on social media arguing with strangers about politics. I listen to murder podcast episodes to work and back from work. And then at night, I watch documentaries about murders.” And then you’re like, “I don’t know why I feel negative.” I’d be like, “I know in my shirt, the clothes I wear say ‘Namaste in bed.’ Or, ‘I can’t adult’ today.”

You wore a reminder limiting yourself for an entire day, and you’re like, “I don’t know why I feel low.” I know why. You practiced that for an entire day, maybe even an entire year. What if we started practicing some other things? What if we just start, not massive things all at once, But if you have something, if this isn’t working for you, let’s practice something else? If it is working for you, like keep getting those results. That’s fine.

Like, sometimes people say to me, “This stuff is common sense. It’s common sense,” which I always push back, and go, “If you’re doing those things, it’s common sense. If you’re in the best shape of your life right now, it’s common sense. If you have more money in your 401k and retirement, if you love your job, all of these things are common sense. If you don’t have that type of life right now, this is extraordinary because you’re not doing any of it.” So, like, engage in it if you want to, or just stick with the results you have, that’s your choice. You get to choose that.

Pete Mockaitis
Okay. So, let’s say we do have the desire, we got something going, and we’re like, “All right, Jon, I got a goal. Tell me, what is this three-step plan? How do I get after it and maximize the odds that I will achieve it?”

Jon Acuff
Well, the first thing we do is we would break it down into small actions so that we could actually practice it. So, we would probably do a 10-hour test. I’d say, “Okay, here’s your massive goal. You want to find a different job. We would go what are some easy ways to start with that? Like, not find a different job tomorrow, not become a different person next week?”

What’s funny with goals, we understand some goals take time and other goals we want fast results. So, nobody ever says, “I’m going to learn Italian this week. Or, I’m going to learn Italian this month.” They know that takes time but find a new job, they go, “I got to find a new job this week. Like, an amazing new job. I got to find it this month.”

So, the first thing I do is say, “Okay, what are some actions we can actually do? How do we make it some easy goals that you can accomplish?” That’s step one. We’re going to escape the comfort zone. Step two would be, “Okay, how do we avoid the chaos zone?” Because what happens is people, when they start a goal, they get a little bit of momentum, and they want to do it all at once.

So, they go from not trying anything to, “I’m going to do everything,” they get inspired, and they land right in the chaos zone, which is too much action, too many goals. It’s why we have the phrase yoyo diet in our country because people yoyo back and forth. What happens with people is they don’t do any goals, they get a little inspired, and they try to do everything.

Like, I meet people at times with a podcast, and they’re like, “I’m going to do a daily podcast. I’m going to go all in like John Lee Dumas. I’m going to do a daily podcast.” And I go, “Have you ever done, like, a weekly? Have you ever done like a bi-weekly?” And they go, “No, I’m going for it. I’m inspired.” And I know you’re going to do seven episodes and realize podcasting is challenging, but you’re in the chaos zone, and so how do I help you get out of that chaos zone?

And then the third thing is, “How do we live in the potential zone?” which is the right amount of goals, the right amount of actions. That’s the three-step, is you escape that comfort zone, you avoid the chaos zone, and you live in the potential zone.

Pete Mockaitis
And how do we know the right amount of goals, the right amount of actions?

Jon Acuff
So, people want me to say a number. Like, people go, “How many goals should I chase?” and they want me to say, “Seven point eight. Pete, you need to do 9.3.” That’s not the answer. The answer is as many as you can do successfully. So, it’s an individual answer. So, there are some times where I’ll meet people that’ll go, “I’ve got a full-time job, I’ve got two kids under the age of five, I’ve got all these commitments.” I’ll go, “Cool. How many hours do you have to invest in your goals?”

The problem, Pete, is people go, “I got these 10 goals I want to do,” and I’ll say, “Okay, how many hours do you think it would take a week to, like, do those well?” And they’ll go, “Well, I don’t know,” and they’ll come up with a list, “It’ll take 20 hours.” And I go, “Cool. Cool. Cool. Right now, on your average week, how many hours of free time do you have? Like, right now, like is it are you dealing with too much time, like you don’t have enough things?” And they’ll go, “No, I don’t have any time.”

And I’ll go, “Okay, so you have 20 hours of goals you want to do. You have a two-hour slot every week. Which one is going into it? Like, which one?” Often, the goal is divorced from the calendar and it never happens. So, you have to say, “Here’s how much time I have, and if you’re not happy with that, here’s where I’m going to go find more time.” But that’s one of the most honest metrics. I think time is probably the most honest metric because it tells you the truth, and it’ll tell you pretty quickly what you actually have time for.

Pete Mockaitis
Okay. And speaking of time, before, you mentioned the ten-hour, what was your term, the ten-hour…?

Jon Acuff
I said a ten-hour experiment.

Pete Mockaitis
So, what is…is it just we go after some actions over the course of ten hours and then we reflect? Or what do you mean by the ten-hour experiment?

Jon Acuff
So, I’m constantly trying to help people limit the number of goals they’re working on so they can be successful, and then build more into their life. So, again, what happens is people go, I got to do the survey, and the people that read my books, nobody who reads my books comes to me with zero goals. That never happens. The people who don’t have goals don’t read a book called All It Takes Is a Goal. They don’t even know that section of the bookstore exists. They don’t listen to podcasts like yours.

It’s like no one who’s not engaged in getting better and learning and growing is listening to podcasts like this. They don’t even know these kinds of…like, they don’t come to this category of podcasts. What happens is they tend to have lots and lots of things they’re excited about. So, part of my job is to go, “Okay, you got 22 things you’re interested in. Let’s figure out how to narrow that down a little bit so we can actually get some wins and accomplish some of these.”

So, there’s two ways you can do this, there’s probably 50 ways you can do this, but the two that I like are one I’d go, “I want you to write down a list of all the things you’ll get if you accomplish that goal.” “So, write a book.” “Okay, tell me the things you’ll get.” “Start a business.” “Tell me the things you’ll get.” Because I’m trying to get a sense of their real desire because, again, nobody changes just because. They change because the desire makes the thing worth it.

I don’t like delayed flights. I don’t like missing flights. I don’t like airports or hotel travel, but I love being on stage. I love being a public speaker. I do my entire year to be on stage 50 times a year. That’s the trade I’d make because I love it that much. I don’t even care about a delayed flight. I’ll sleep wherever in the Baltimore airport because I love doing that.

If I hated my job, the littlest inconvenience would set me off. I’d go, “Aargh, I can’t…aargh, it’s not worth the commute.” So, I initially try to get a sense of somebody’s desire. So, if I say to you, Pete, “Write down 10 things you’ll get if you do this goal,” and you go, “Ah, I can’t do it.” Great, we can cross it off the list. Like, if you can’t even to that part, you’re going to hate the rest of it. This is the easy part.

So, I do a desire check, and go, “Okay, what do you really care about?” And then I’ll do a 10-hour check, “If you want to invest 10 hours into it, you’re not going to invest the thousand it takes.” Like, if it takes me 500 to a thousand hours to write a book, that’s a pretty big investment. But I can test at the beginning, “Am I willing to even try 10 hours?” And if the 10 hours takes you three months to find, you really don’t want to do the goal. Awesome. Let’s clear that one out. I want you to have a short list that you can actually do, and actually win at, and get some momentum, and then add a bunch to your life.

Pete Mockaitis
So, the 10-hour experiment, the thing we’re testing to see if it’s present is desire. And so, we’ll know, “Hey, we did 10 hours,” or you didn’t do 10 hours. That’s telling in and of itself. Or, you did 10 hours, like, “You know what, actually I hated that.” “Oh, okay.”

Jon Acuff
Yeah, and you might know two hours in. You might know automatically, like, “No, this isn’t the thing.” Like, one of the things I say is, “I want you to find a desire you love so much that it makes Netflix boring.” Like, that’s the thing. You asked me why don’t people accomplish goals. Part of it is we haven’t given companies enough credit.

There are 50,000 people at Facebook right now, and their goal is Pete’s time. Like, that is their goal, it’s, “How do I get more of their time?” Like, the distraction industry has scaled much faster and bigger than our ability to focus. So, we don’t give companies enough credit that you go, “Man, why is it hard to do goals?” Because Netflix and Instagram are very easy. It’s not accidental that you go to look at one photo, and an hour later you’re like, “What just happened? Like, why am I on YouTube looking at, watching a video that had nothing to do?” That’s not accidental.

So, some of the reason it’s hard to accomplish goals is that there’s an entire industry working against you. Netflix doesn’t want you to have a good podcast, Pete. No, they want you to watch more Netflix, and they should. That’s their company mission. Like, Instagram doesn’t want you to get in shape. Like, that’s not their goal. Their goal is you spend 10 hours.

Like, the average American right now watches 34 hours of TV a week according to Nielsen. So, the Nielsen rating is 34 hours of TV a week. So, when somebody says, “Man, I just don’t have enough time for my goals,” I can usually help them find some time, but that’s part of why it’s challenging. That’s part of why it’s difficult.

Pete Mockaitis
All right. And so then, we are pursuing the dream, we said, “All right, we’re past the 10-hour experiment. Okay, cool, cool, cool. We’re after it.” Give us some perspective on how we go about translating things into micro actions? Like, just how micro are we talking? And can you give us some examples of breaking things down that way?

Jon Acuff
Yes. So, one of my goals was I wanted to be a better friend. I realized during COVID, I was kind of isolated, I worked at home, I want to be a better friend. I want better connection. I always joke that I know I’m isolated when I over-talk the UPS guy. Like, he’s, “I just want to drop off a box,” and I’m like, “How’s your family? How’s Pam and the kids?”

So, I want to be a better friend. That’s a fuzzy goal. I can’t really operate on that one. It’s not measurable. I can’t really do anything with it. So, then I was like, “Okay, what if I can make that into a daily goal, like a small daily goal?” So, I thought about it, I worked on it a little bit, and I said, “Okay, I’m going to text one person an encouragement every day for 30 days in a row, 30 different people, 30 different encouragements.”

So, okay, now I have a measurable goal. So, then what’s a small action related to that one? Well, what if I made a list of my friends I’m going to text because I know if I get on day four, and I have to go, “Okay, okay, who am I…? Who am I…?” I’m going to quit. I’m going to get distracted by something else. So, I said, “Okay, one of the small actions is I’d make a list of 30 people I want to connect with. And that wasn’t hard, I went through my contacts, and said, “Okay, here’s 30 people I haven’t connected with lately.”

So, then I did that. So, then I made a little chart, I’ve got a little checkbox that says, “For 30 days. I would write a short text to people.” And I made it easy on myself. I didn’t say I’d write 30 handwritten notes. That’s not an easy goal. I got to find stamps and mail and addresses. So, I did that for 30 days in a row, and there wasn’t a single person that responded back, and said, “I wish you hadn’t said that today. Like, today is the worst day for you to tell me that encouragement.” Ninety percent said, “You don’t know how much I needed that today. That was really encouraging.”

So, at the end of the 30 days, it had become a guaranteed goal because, Pete, if I encouraged 30 people for 30 days in a row, I’m guaranteed to be a better friend. Like, 30 interactions with 30 different people, like I am a better friend at the end of the 30 days. That’s not a mystery to me. So, then I go, “I want to be a better dad.” Like, I’ve got two teenage daughters. I want to be a better dad. It’s not easy to raise teenagers.

So, I’m like, “What if I took that principle and I made it apply to just my kids?” So, for 30 days in a row, I encouraged my kids, and I made a list of things that I think are really special about them. So, then I make a list, and I go, “You know, McRae was really brave about this. L.E. was really funny about this,” and then I’m like, “What about actions? What if I helped them in some small ways?”

So, then I come up with a list of that. I’m like, “I could clean McRae’s…” she’s got a small fish, she’s got a betta fish, “I’ll clean the fish bowl once a week.” Like, it takes me 10 minutes but it’s one of those things that a teenage daughter doesn’t want to do. She’s busy. She’s like, “Ugh, that stupid fish,” I’m like, “Oh, I could do a list of actions.

At the end of the 30 days, we have a better relationship. Like, that’s not…again, it’s not complicated. It’s just I went out of my way and spent some time as a dad to think about things that are special about them, to remind them of those things, to do kind things for them. I’m a better dad at the end of that experience than when I was before the experience. So, that’s an example of taking something super fuzzy, like be a better dad. What does that even mean? And making it practical and actionable, and it changed our interactions.

Pete Mockaitis
Beautiful. Okay. Well, tell me, Jon, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jon Acuff
No, no, I have a podcast where I talk about a lot about this, called All It Takes Is a Goal. So, if you’re a podcast person, and you are because you’re listening to one, check out All It Takes Is a Goal.

Pete Mockaitis
Okay. Well, maybe before I do that, I’d also want to get your take on with regard to keeping the motivation going, celebration, rewards, not celebrating, not doing rewards, pushing through the moments when you’re just not feeling it. How do you think about the motivational arc over the long term? And what can be done there?

Jon Acuff
Well, motivation is the flightiest thing in the world. Motivation tends to disappear on day two of a goal because that’s when the work shows up. So, I always tell people, “You have to bring your own motivation.” What I teach is you need a motivation portfolio. People tend to think they’re going to find their one why or their vision quest, their reason, their true north and that’ll be enough.

What I found is you need lots and lots and lots of sources of motivation, so a portfolio of motivation. So, when I work with people, I say, “Okay, what are 10 things that you’re going to enjoy about this? What are 10 forms of motivation? What are 20 forms of motivation?” Because some days, one through five won’t even move the needle.

Like, there are some days where it all takes, like, “I’m so close to the motivation, like a song gets me. Like, all right, let’s go. I listened to this song, it’s motivation.” There are some days I can listen to 10 songs and be like, “This is dumb anyway,” and I need a different form of motivation. So, I practice motivation. I don’t see motivation as a checkbox. I expect it to dissipate, I expect it to disappear at times, and I work against that, and I’m deliberate about that, and say, “Okay, I have to practice it. I have to have lots of forms of motivation.”

And the other thing is that I remind myself that excellence is boring. Like, real excellence is boring at plenty of times. So, writing thank you notes to people that nobody sees, that you’re doing all the little things, following up with people, the emails, the details, like people get to see the 30 minutes on stage but there’s 50 other things I’ve done to make that moment happen. And those things are often, like, I just have to do them. They’re small and sometimes annoying.

So, for me, I remind myself of that, and I plan a ton of motivation. I don’t expect motivation to stay long. I know it’s going to leave, and so I always say BYOH, you’ve got to bring your own hype. And so, I work at motivation pretty aggressively.

Pete Mockaitis
Well, yes, let’s dig into that. The working on motivation. Having a portfolio. One thing might be the songs. So, you actually have documented, listed somewhere, “These are my pump-up jams.”

Jon Acuff
Yeah, totally. But, like, I’ll have a list where it’s okay. Like, I made a list the other day. Let me just…I’ll just turn to it. I’ll just tell you what’s on this list. So, I went through, and you can tell I’m a big list guy, I’m a fan of the list. I just love to kind of get ideas out of my head and onto a piece of paper. So, the other day I was, like, “Okay, if I work on building an excellent business, what will I get? What will keep me motivated? What are my forms of motivation?”

So, one of them is I can pay for my daughter to go to London. My oldest daughter got accepted to study abroad for a semester in London, and that’s awesome. And if I do my business well, I get to pay for stuff like that. Like, that’s super cool. I control my calendar. If I run my business well, I have a lot more control over my calendar. I love that.

I get to spend time with team members like Jean and Caleb. I can afford to have team members. I love that. I get to plan vacation days. I get to spend time with clients I love if I’m deliberate. So, in addition to things that are traditional, like, “Okay, this music encourages me. A walk around the block encourages me. This person encourages me. Like, a friend that I text with encourages me,” I’ll be really deliberate and go, “Man, if I work hard, I get to afford a personal assistant.” Like, that changed my life.

Seven years ago, like hiring a personal assistant, game changing for me, but I had to learn how to pay for that person, and how to help lead that person. And so, the little things like that, I go out of my way to go, “What happens if I do this well? How do I stay motivated to this?” Because, again, some of those items aren’t going to move me some days. Like, there are some times where the goal is really challenging and I have to go, “No, I’ve already committed, and I committed to somebody that I want to honor the commitment to them.”

Because if you have an accountability coach that you don’t care about, you’ll break that all day. So, you have to have some degree of, “I want to be held accountable to this person. This person matters to me.” So, yeah, I have a pretty robust list of motivation because I’ve just seen it time and time again, if you think it’ll be there, it never grows during a goal, it only shrinks. I have to be the one that grows it.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Jon Acuff
So, one of mine is from Brad Montague. Brad Montague is the creator of this Kid President campaign, really fun, blew up online. I asked him, “How do you do that creative endeavor with Beyonce, Obama – it was huge – and then do your next one, because there are some times, there’s a creative letdown from the next one?”

And he said, “I have to know whether I’m creating from love or for love.” He said, “When I have an idea, am I sharing it from this amazing amount of love I have for this idea? Or, am I trying to get people to love me via this idea? Am I looking for adoration? Am I looking for attention? Because that’s not going to be a very good idea. I’m not going to feel very good. Or, am I creating something because it’s so big inside me, if I don’t create it, I’m going to burst?”

And so, that’s one of the ways I look at my projects, is like, “Is this from love or for love?” And so, that’s always been a quote that’s been helpful.

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Jon Acuff
NYU, Daniel Kahneman talked about this in his book Thinking, Fast and Slow where they took two groups of college students and gave them a word bank, and said, “Create some sentences.” The second group, they had hidden words, trigger words related to being old, like retired and slow and bald and Florida.

And so then, they say, after 20 or 30 minutes, “The second part of the test is down the hall. That’s where the real test started.” They secretly timed the students walking, and the students who had read the word about being old physically acted old just reading those words. So, I put that study in my book “Soundtracks” because it’s a great reminder how powerful your thoughts are, that your thoughts can change your physical actions.

Pete Mockaitis
Okay. And a favorite book?

Jon Acuff
The War of Art Steven Pressfield. That’s the one. I love that book.

Pete Mockaitis
Oh, man, I listened to the audio version. The title is perfect, it’s like, “The war of art. Like, you really, really, really will feel resistance to doing the thing, and you have to declare war upon that.”

Jon Acuff
Yeah, it was one of those books that got me through my first book. Somebody gave it to me. And so, it’s one that I’ve come back to a few times. And Seth Godin The Dip. I really like The Dip. It was a short book that had a big message for me.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Jon Acuff
Notebooks. I’m a big notebook guy. I’ve read you a list from an actual notebook. There’s a brand called Leuchtturm. They’re better than Moleskine, in my opinion. And so, I love notebooks.

Pete Mockaitis
All right. And a favorite habit, something you do that helps you be awesome at your job?

Jon Acuff
Exercise. I need endorphins. My wife will sometimes say, “You need to go for a run,” and that’s her way of being like, “You’re kind of being a huge jerk.” So, yeah, exercise, for me, if I don’t exercise for a few days, I get super low. So, I would say exercise is a habit I use.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they Kindle book highlight it, they retweet it at your speeches and such?

Jon Acuff
Yeah, two would be “Never compare your beginning to somebody else’s middle.” So, when you start your thing, like, when you start a podcast, don’t go look at like Joe Rogan’s podcast, and be like, “Man, my podcast isn’t big enough.” And then another one would be, “Leaders who can’t be questioned end up doing questionable things.” So, if you surround yourself with yes people, you eventually implode.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jon Acuff
JonAcuff.com and then All It Takes Is a Goal is the book. It’s sold anywhere books are sold. And I read the audiobook and there’s 10 bonus chapters in it. So, if you’re into audio, and if you listen to a podcast, you probably are, check that out.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jon Acuff
Yeah, here’s what I’d say. You can’t half-do your day job and then think you’ll hustle in your dream job. You’re one person. If you practice being lazy all week, you won’t turn it on on a weekend. So, when I was jumping from jobs, back and forth, back and forth, I think that I had eight jobs in 12 years. And when I finally realized, “Oh, wait, if I actually perform well at this day job, I’ll also perform well at my dream job. Awesome.” And when I kind of connected those things, my job changed.

Pete Mockaitis
All right, Jon. Thank you. This has been a treat. I wish you much luck and fun and goal-dream achievement.

Jon Acuff
Thanks. I had a blast doing it, Pete.

876: How to Present Like the Pros with Michael J. Gelb

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Michael J. Gelb on the How to be Awesome at Your Job podcast

Michael J. Gelb shows you how to shape your message so that your audience—big or small, in person or virtual—will care about it.

You’ll Learn:

  1. The three questions you need to ask before every presentation.
  2. How to align your message with your body language.
  3. How to channel your anxiety into your performance.

About Michael

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development.  He is the author of 17 books including How to Think Like Leonardo Da Vinci, Innovate Like Edison and Discover Your Genius.  Michael’s books have been translated into 25 languages and have sold more than one million copies. His new book is Mastering the Art of Public Speaking: 8 Secrets to Overcome Fear and Supercharge Your Career.

Resources Mentioned

Michael J. Gelb Interview Transcript

Pete Mockaitis
Michael, welcome back to How to be Awesome at Your Job.

Michael J. Gelb
Thank you so much. Great to be with you.

Pete Mockaitis
Well, I’m so excited to get into your wisdom about mastering the art of public speaking but, first, we got to hear about your juggling experience and performing with The Rolling Stones. What’s the scoop here?

Michael J. Gelb
Well, I worked my way through graduate school as a professional juggler. I used to do children’s parties, I would perform on the streets outside Harvard Square and in London Portobello Road. I worked at a few nightclubs as a juggler. And one day, I was in Hyde Park in London practicing with my juggling partner who used to be the head of Reuters. He was the science editor for Reuters for Europe.

And we were just minding our business juggling in Hyde Park, and a gentleman approached us, and he said, “I’m the tour manager for The Rolling Stones. Their concert tour theme is carnival. We need jugglers. We’ll pay you £50 each if you can come to Earls Court Theater tonight and juggle in between sets with Mick and the Stones.”

So, yeah, we did that and then that went well, so we got invited to the Knebworth Rock Festival where we juggled on a stage shaped like Mick Jagger’s mouth in front of an audience of more than 100,000 people.

Pete Mockaitis
Wow, that is cool. So, what I love about that is that when you’re juggling, your skills are on full display, like it’s clear, like, “Hey, we need you…”

Michael J. Gelb
Or your lack thereof, yes.

Pete Mockaitis
The Rolling Stones manager was like, “Hey, we need jugglers. I can clearly see they are capable of juggling, therefore, come on down.”

Michael J. Gelb
Right.

Pete Mockaitis
That is beautiful. Well, I’ve always had trouble with juggling. Any pro tips for folks getting started?

Michael J. Gelb
Yeah. So, I taught myself to juggle because my original teacher was a brilliant juggler but he didn’t know how to teach. So, he told me, “Take these three balls. Throw them up. Don’t let any of them drop.” So, unfortunately, many of us get turned off from all kinds of activities because we’re told, “Learn this but don’t make mistakes.” And that seemed crazy to me, so I said, “There has to be a better way.”

And I figured, “What if we just started with one ball and got comfortable tossing one ball? And then attempted two but let the balls drop so we could focus just on the throw. And then throw three, let them drop.” And once you get them flowing out of your hands in the right rhythm and pattern, it’s actually quite effortless. They start landing in your hands, and before you know it, you’re juggling. So, the secret is to focus on the throw, start with one ball, work your way up, and have fun.

Pete Mockaitis
Okay. Now, we know. See, that’s a freebie. We didn’t know we were covering that because we’re talking public speaking. So, you had an earlier version of a book on public speaking over 30 years ago. Tell us, what are some of the lessons that takes 30 years to learn about speaking that you can give us a shortcut for right now?

Michael J. Gelb
Well, they’re really actually pretty simple. The simplest one is to actually know what you’re talking about because people come up to me, and say, “Oh, I want to be a public speaker.” Well, what’s your message? What do you have to tell us? What interesting life experience have you had? What stories do you have to share? What wisdom have you gained and accrued that you will put forth in your presentation? So, we can’t emphasize enough the importance of having something valuable to say.

Pete Mockaitis
Well, I think that sounds like, “Well, but of course.” But, really, though, I think that’s a powerful point that it’s easy to rush past, yet I think if we really stop and validate, there are many circumstances in which we don’t have something valuable to say, or, like, “Hey, there’s always a weekly staff meeting. That’s just what we do on the Mondays. Okay, and someone needs to present about this.”

So, I think that’s one context in which people speak without having something to say comes up. And I also think that sometimes speaking is not the best modality for conveying a thing, it’s like, “Hey, just write an email or send me a link to the cool TED Talk that does this better than you were going to say.” So, yeah, I think it’s worth lingering there a little bit. Tell us, how do we validate whether we got something worth saying and what might be some alternatives we should use instead?

Michael J. Gelb
Well, the key is to, then, marry what it is you think you have to say, what is your message, with an audience because, ultimately, the meaning of your communication is a function of the response you get from a given audience. So, who are you speaking to and why are you speaking to them? What is the purpose of your presentation? And I guide people before they give any kind of presentation.

And you’re right, it could be a staff meeting, it could be in an informal presentation, or it could be your big TED Talk, or a paid speech. Whatever it happens to be, I guide people to actually write down their objectives for each presentation in terms of, “What specifically do you want the audience to know? How do you want them to feel? And what do you want them to do as a result of your presentation?”

And the further guidance on the objectives, “know, feel, do” is, of course, to keep it simple, speaker. That’s my evolved version of KISS, the KISS principle, “Keep it simple, speaker.” So, simplify your message. Einstein said, “Things should be made as simple as possible, not simpler.” I call it optimal simplicity. Write down what do you want the audience to know, what do you want them to be able to remember.

So, for example, if this were a presentation on public speaking, one thing I want everybody on my presentation on public speaking to understand is, before your presentation, think about what you want the audience to know. Write it down. The second one is tricky. It’s how do you want them to feel. And this one is often lost in business presentations because we think it’s just about the facts or the ideas or the data, but people buy on emotion and they justify with fact.

So, it’s important to tune into the human quality in the interaction. It’s not just an exchange of data. If it was, you could just read it. It’s why we like live presentation with real human beings. It’s why people still, thank God, pay professional speakers to travel around the world and go give live speeches. You can watch what I say on video but people like it better when it’s spontaneous, real interaction, because of the emotional element. So, how do you want them to feel? And then, obviously, what do you want them to do?

Maybe it’s a sales presentation so you want them to buy something, for example. In a lot of staff meetings, maybe it’s just you want people to leave you alone, but you need to know specifically what’s your objective because when you know your message, when you know what you’re talking about, when you’ve done your homework, when you’ve done the preparation, you know who the audience is, you know what you want to tell them, you know why you want to tell it to them, how you want them to feel, what you want them to do as a result of the presentation, that organizes everything such that, well, one of my favorite sayings, “Everybody gets butterflies in the stomach before presenting,” but that’s how you get the butterflies to fly in formation.

Pete Mockaitis
Okay. So, what do I want the audience to know, what do I want them to feel, and what do I want them to do. Can you give us an example of clear articulations of that? Because I think we can maybe be shallow, it’s like, “Oh, I want them to know my product is awesome, I want them to feel kind of excited about it, and I want them to buy it.” Is that detailed enough?

Michael J. Gelb
No. No.

Pete Mockaitis
Let’s hear it.

Michael J. Gelb
But you did a great imitation of a sort of generic, “Ooh, my product is awesome.” It would be good to have that degree of enthusiasm because one of the other huge points is people are always reading your energy, they’re reading your body language, they’re looking to see if there’s any discrepancy between what you’re saying, and your voice tonality, your facial expression, the way you look at them, your gestures. I call it body message synchrony, which is why it’s a really good idea to actually be aligned with and believe in whatever it is you are doing because it’s much easier to have that alignment happen naturally.

Pete Mockaitis
But to the point about synchrony, I think this evaluation that we’re doing, I agree that we’re doing it. I think, in my experience, I think we’re often doing it unconsciously or subconsciously and not so much, like, ticking the boxes with a close conscientious evaluation but rather you just get a vibe, like, “Eh, I’m kind of bored,” or, “Eh, there’s something a little off about this guy, and I don’t really care to dig in. And I don’t know if I trust him. I don’t think he would just straight up lie to me but something feels off here, and I’m just maybe going to tune out.”

Michael J. Gelb
Yes. Well, you’re exactly right. Most people just experience this without being aware of what it is specifically that is the discrepancy. Whereas, I can usually watch somebody and see what the discrepancy is. There’s an old Chinese saying, “Beware of the man whose belly does not move when he laughs.”

Pete Mockaitis
That is a creepy vibe, I will admit.

Michael J. Gelb
Yes, I’m good at that. But coming back to what you said earlier, so it’s not just good enough to say, “Well, gee, I want to tell them my product is awesome.” You probably want to think about what is your unique selling point, what is the specific advantage. Most importantly, what is the need that your product is going to meet that the audience actually has? And then, how can you help them feel that, oh, you’re here to help them?

I’m a big advocate of helping other people, that that’s how to have a successful happy life, that’s how to be a great presenter is, I’m genuinely interested. I want to help people. I’ve always made my living with that principle. There are plenty of people who find ways to make a living by doing other things, by focusing on pandering to people’s addictions and their fears and their anxieties. But if there’s an underlying ethical underpinning to how I teach presentation, it’s present something that will make the world a better place.

Pete Mockaitis
Okay. So, we were in the example of selling something for what the knowing, feeling, and doing. It sounds like in a shallow version versus a bit more detailed. Can you give us another common case situation and what a robust articulation of what I want my audience to know, feel, and do sounds like?

Michael J. Gelb
Well, I’m working on a presentation right now, so rather than just telling you about something from the past. I’m working on a presentation for next week, and it’s a five-day seminar. And I am actually going through the whole week each day what I want the audience to know, feel, and do. And then I’m attempting to simplify the whole thing, and this is another point, a takeaway for people, which is I’m going to tell them, right up front on Monday morning at 9:00 o’clock, what it is they’re going to get through the course of the whole five days.

And I’ve been working on a way to codify it in a simple as possible and as memorable as possible a fashion, and I’m going to actually have them do a physical movement that represents each of the five essential things I want them to get in the course of the week. I’m going to introduce that right at the beginning of the week. I’m going to be reinforcing those five points throughout the course of the week. And guess what the last thing we’re going to do is? We’re going to review it again.

So, I’m confident that people will actually, not only understand what I teach them, and this is another critical point for presenting, because it’s easy for people to understand what you’re saying but will they remember it? And if you really want to be a great presenter, you not only get through to people, and they go, “Oh, yeah. Oh, wow, that’s cool. Oh, I didn’t see it that way,” but they also remember it, ideally, for many years to come.

Pete Mockaitis
Yeah. Well, that sounds swell. So, then, in your specific instance here with the five-day situation, could you give us your articulation of the knowing, feeling, and doing?

Michael J. Gelb
Well, it might take a little while because I have to explain to you, I’m teaching something that’s a little bit off the beaten path of everyday business discourse, and it may not immediately directly relate. This is a Tai Chi Qi Gong seminar.

Pete Mockaitis
We got a Tai Chi seminar, and what do I want them to know, what do I want them to feel, what do I want them to do?

Michael J. Gelb
Well, so I’m teaching something called the five animal frolics.

Pete Mockaitis
All right. It sounds like a good time.

Michael J. Gelb
It’s really cool. I’m going to start by asking people, “Do you like animals?” And they’re all going to say, “Yes.” I say, “Do you like to frolic?” And they’ll say, “Yes, we do.” And I say, “Well, you’ve come to the right place.” And actually, the truth is, because it’s not just a talk, it’s a seminar, there’s a very important element, which is that I’ve learned over years of practical experience, which is it’s always important to connect with the audience first before you try to influence them or get into what you want them to know, feel, and do.

What you want them to feel is comfortable and happy and filled with anticipation and excitement, and you want them to know that they came to the right place by paying money to sign up for your seminar or your presentation, whatever it happens to be. So, I came up with, I was just working on this today when I went for my walk, “What’s the perfect way to get people to feel comfortable, to open up and start to get to know each other, that fits in with the theme of the course? It’s the five animal frolics.”

So, the five animals are the bear, the crane, like the heron, the deer, the monkey, and the tiger. So, I’m going to put the five animals, and I’ve created fabulous graphics for this and images of all of them, and I have poetry associated with each one of them, and music, not to mention the actual movements from the ancient Chinese lineage.

But what I’m going to do is just put the five animals on the board and I’m going to say, “Rank choice voting, describe yourself in terms of these five animals which is most like you, which is second most like you, third, fourth. And then we’re going to talk to everybody and tell everybody, first, one-to-one, and then small groups, and then altogether, who you are in terms of your five-animal ranking of yourself.

So, it’s a disarming, fun, playful way that will engage people with the content of the course. Because what I want them to know at the end of the course is what are the energetic qualities of these five animals and how can you access them.

Pete Mockaitis
Okay. That’s what we want them to know. And what do we want them to feel?

Michael J. Gelb
Well, what I want them to feel, I actually want them to feel the quality of the bear, and to feel the quality of the crane, and to feel the quality of the deer, the monkey, and the tiger.

Pete Mockaitis
All right. Well, this sounds like a fun time. I kind of want to be there.

Michael J. Gelb
Oh, it’s going to be awesome.

Pete Mockaitis
And I guess what they’ll do is just the actual bodily motions that you’re describing.

Michael J. Gelb
What I want them to do though is actually practice it. I’m not trying to sell them something. I’m not trying to do this so that they’ll buy something from me or hire me. I just want to give them the best possible experience, but part of what will be the measure of that is people will actually practice the five animals. And a lot of these people are advanced Tai Chi practitioners, so I have another thought in mind for them in terms of what I want them to do, which is to see how the animals play into their Tai Chi form and how it can empower the practice of their Tai Chi form.

Pete Mockaitis
Okay. Beautiful. All right. So, there we go, knowing, feeling, doing in that context. There we go. Well, so there’s so much good stuff in the book. I’m curious to hear a bit about the mind maps helping us communicate better. I am not much of a mind mapper myself, so, please enlighten me.

Michael J. Gelb
Well, it’s just a whole brain way to generate your ideas for any presentation. And, most importantly, for many people, it helps you remember what you’re going to say. So, it’s one thing to creatively generate it using keywords and images. That’s the essence of a mind map, is you’re expressing your ideas in images and keywords, and you’re generating the ideas first before you organize them. So, initially, it’s kind of messy because most people slow themselves down and limit their creativity because they try to organize their ideas before they generate them.

So, somebody sitting down to give a presentation will say, “Oh, what should I do, say, first?” That’s not the way to start. Don’t worry about what to do first. Just what might you say? Who’s there? What do you know about this? What’s the topic? What stories do you have? So, just put it all out in a non-linear fashion to start with. Then the coolest thing happens when you do it first in this creative free-flowing non-linear way. You step back and then you say, “What would be a good order to present this in?” And it just becomes apparent. It organizes itself.

Then you redo your mind map so it’s in clockwise rotation, and then you make an image and a keyword to go with each branch of the map. And images and keywords are way easier to remember than outlines or paragraphs or sentences.

Pete Mockaitis
Okay. Well, it’s funny, as I was imagining, “Hey, I want to say a bunch of stuff.” So, one, I have poor handwriting and drawing skills, and type fast, so I tend to jump, which is lean digital in a lot of ways here. So, when you talked about just putting all the things out there in their natural organization, I was imagining using my shortcuts to move it up a line, down a line, but what you said toward the end is that, “Okay, we got the sequence of things.” But in having a circle rotation with the keyword and image, we have engaged the brain in such a way that it’s easier to remember the sequence of things we’re going to say.

Michael J. Gelb
That is correct.

Pete Mockaitis
Okay. That’s cool. And so, I heard a tip, to rotate your portrait landscape piece of paper, landscape over your mind map.

Michael J. Gelb
Oh, landscape. So, mind map, the classical way to do it, which I still do myself and I recommend to all my students, is landscape not portrait because it’s easier to spread out and go in different directions. Start with an image in the center even if you think you can’t draw because it will engage the imaginative pictorial part of your mind. And then print keywords and other images as they arise, put them on lines. The reason to print them is so you can read your own writing because when you start to really get into this, the images and ideas start to flow, and it’s easy for it to get so messy that you can’t read it

Pete Mockaitis
Okay. Cool. All right. So, we got a real thing to say, we got clarity on what I want the audience to know, feel, and do, we’ve got it nicely mind-mapped, so we’ve got a masterplan, and we’re not going to forget it. So, I’d love to get your perspective in terms of when you’re actually up in there with the audience, what are some of the best ways to really establish a connection so that you’re vibing together real time?

Michael J. Gelb
Yes. Well, it’s to genuinely care about your audience and care about your message. People sense if you’re genuine. So, that’s one really fundamental element. The other is to put in your time to prepare, to rehearse. A lot of people just go out and try to give their presentation for the first time in front of a live audience, so you’re not used to saying the words, you’re not used to telling the stories.

So, you met my wife, Debra, before, and whenever I’m getting ready to do a presentation, I give it to her multiple times. I tell her, “Wait.” We just went for a walk. I actually gave her the five-animal frolics presentation so that I can practice what it’s like to just say this to another person so it’s not happening for the first time.

And if you rehearse, your rehearsal is the time to make lots of mistakes and to anticipate the needs of the audience in terms of potentially awkward questions you might get. Whereas, if the first time you ever get the awkward question is live in front of the audience, it might throw you off. Now, having said that, there’s a lot of suggestions in the book, in Mastering the Art of Public Speaking on how to get your system aligned so that you won’t freak out if something unexpected happens but you have to practice those before you get up there, too.

If you’re not practicing the things that are in the book, and somebody blindsides you or just ask something that’s challenging, or difficult, or that you didn’t expect, or that you just don’t know, we’ve all seen people get embarrassed and have very difficult experiences, which is why public speaking is the number one fear of the American public.

Pete Mockaitis
And so, what is the procedure by which you prep for the unexpected? One thing that I’ve found does loads for my own confidence is just imagining worst-case scenarios and questions from hell that I really don’t want to get, and then just preparing for all those. And then I just feel like I can’t think of anything that was not going to work, so it’s like, “Oh, what if they don’t have…?”

I remember when I did a lot more keynotes, I would have a Mac, and I just love the look of terror in their eyes, like, when they would say, “Do you have the adaptor?” I was like, “Yes, I have the adaptor.”

Michael J. Gelb
I always make them bring their own computer, I say, “You provide the computer, you set it up. I will send you everything way in advance. You get it set up. I’ll come in the night before. I’ll go over the whole thing.”

Pete Mockaitis
Oh, that’s good. That’s good. I found that they have a hard time with my custom fonts, and then they’re like, “I can’t make them go,” or, “I have a different version of PowerPoint or Keynote, and then it didn’t translate.” It’s like they’re not up to it, they’re not up to the task of getting it on their computers successfully.

Michael J. Gelb
Well, speaking of computers and preparation rehearsal, I got to tell you, here’s another very recent real-life story about why it’s so important. So, a couple months ago, I was invited to speak at a conference in Trinidad, sponsored by the biggest company in Trinidad and their business school. And they also invited the co-author of my book The Healing Organization, Professor Raj Sisodia.

So, Raj was supposed to speak and I was supposed to speak on the same day. So, I said to Raj, “Let’s make sure we get there the afternoon before, and just go through our presentations together because I want to make sure that they’ve got it working,” and, as you know, the fonts sometimes come out differently because of their system or what, so you want to go through it, make sure the clicker works, check the light. You check everything well beforehand so you can make changes if you need to.

So, it turns out that they had basically said to Raj, “We want you to speak about The Healing Organization,” that’s the name of our book, and they said to me, “We want you to speak about The Healing Organization.” So, Raj and I had prepared pretty much the same presentation almost with the same slides. So, if we hadn’t met and reviewed this, now the truth is I would’ve been able to improvise. If he went first, and I suddenly saw he had done everything that I was going to do, I can improvise, this is a professional thing, is don’t be dependent on anything. If the audio/visuals fail, if your PowerPoint doesn’t work, you’re ready to rock and roll no matter what.

So, sure enough, we see we have the same slides, we were going to do a lot of the stuff in the same order, so, obviously, I said to Raj, “Let’s change this up. What would you most like to do about this?” So, he said what he wanted to do. I said, “Okay, you go first and do all that in the morning, and then, at the end of the day…” So, we changed places, we had to get the staff to buy into sending out a message explaining that they were changing the order of the speakers at the last moment.

We got them to buy in. And then Raj went first, he gave his presentation, I re-ordered all my slides, I referred back to how he started the day. That’s another thing when you’re presenting with other people. You always make them look good. You always highlight the brilliance of what they said. You share it again because we have a much happier, more beautiful world, plus Raj happens to be an incredibly brilliant guy, so it was easy for me to do that.

And then the audience goes, “Oh, yeah, I remember that this morning.” And so, they’re getting more depth of connection with what he said, and then I’m using that as a launching point for the next point that I want to tell them. And one of the things I wanted them to do is invite us back, which they already have.

Pete Mockaitis
There you go. Success.

Michael J. Gelb
Yeah.

Pete Mockaitis
All right. Well, tell me, Michael, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Michael J. Gelb
Anything you want to know, it’s about you and the audience. I’m here to share anything you might want to know.

Pete Mockaitis
I guess, tell us, do you have any super tricks for overcoming the fear?

Michael J. Gelb
Yeah, the two most important ones, one is to actually be prepared and know what you’re talking about and know what your objectives are. When you know why you’re doing something and you have stories to tell, almost everybody speaks naturally and freely and openly. They don’t say uhm and ahh and you know if they’re telling a story. So, figure out what your story is, why you’re telling it, that will help tremendously.

The other thing is why do I teach all this Tai Chi and Qi Gong and Alexander technique, because your physical presence and your energy on the stage makes a huge difference to the audience but also to you. So, if you have done a preparatory energy-harmonizing practice, and there are lots of them in the book, the most effective ones that I have learned in 50 years of being a professional speaker, they’re in the book.

So, if you do any, find which ones works best for you. I try to give people options. One of the simplest ones, because you’re nervous, you’re anxious, the adrenaline is starting to flow, just do some exercise, do jumping jacks, just do some shadow boxing, do something that gets your energy moving rather than just sitting there, as people do, waiting for their turn to speak. It’s like waiting to go to the gallows for a lot of people.

So, their body, their energy is stuck. It’s the fear pattern of stress, and, “What happens if this goes wrong?” and all the adrenaline. And then they’re getting cotton mouth, and they feel like they’re having trouble breathing. I’m laughing only because it’s so easy to solve this. Don’t sit there and stew in your own stress hormones. Get up and move. And then I give all kinds of options. The most sophisticated, which comes from the Alexander technique and Tai Chi and Qi Gong.

Pete Mockaitis
And can you give us a tidbit from the Alexander technique?

Michael J. Gelb
Sure. So, Alexander was a professional presenter. He was a Shakespearean actor. And he probably was losing this voice in the middle of presentations, so he came up with a methodology to free himself from this pattern, became famous on the stage, and, ultimately, became even more famous for teaching this method to other actors and singers. It’s still taught today at The Juilliard School and the Royal Academy of Drama, the Royal Academy of Music. It’s like a trade secret of the theatrical profession.

And the simplest practice from the Alexander technique is to, you can do this, you can just stand in front of a mirror, and be as upright as you can be, and smile, and then let go of everything you don’t need to stand there, and stay standing.

Pete Mockaitis
Okay. Lovely. All right. Well, now could you share with us a favorite quote, something you find inspiring?

Michael J. Gelb
One of my favorite quotes is from the young Leonardo da Vinci who said, “I wish to work miracles.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Michael J. Gelb
I tell you, my favorite study related to presenting is a study that was done with inmates at Rahway State Prison, and they asked muggers in the prison to look at videos of people walking down the street, and say who they would mug. And the muggers said that they would mug anybody who looked out of it, who wasn’t paying attention, who looked weak, they would attack.

Interestingly, anybody who looked kind of arrogant, they wanted to attack. People who looked balanced, poised, and present, the muggers said, “I just wouldn’t bother that person. There are too many easier targets.” And the lesson is when you walk on stage, don’t be mug-able.

Pete Mockaitis
Okay. Good lesson. And so, it didn’t have anything to do with them looking rich, like, “Ooh, they got the expensive sneakers, or they…”?

Michael J. Gelb
Well, the thing is if you’re rich and you’re not paying attention…

Pete Mockaitis
Double whammy, okay.

Michael J. Gelb
Right.

Pete Mockaitis
I got you. And a favorite book?

Michael J. Gelb
Favorite book. Well, there are lots of them but my seminal book that inspired me was, Man’s Search for Meaning by Viktor Frankl.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Michael J. Gelb
Oh, my favorite tool is the juggling ball.

Pete Mockaitis
Okay. So, do you squeeze it or what do you do with it when you’re just working?

Michael J. Gelb
Well, juggle it, and then I also, see, I juggle them. I have them everywhere. See, I have this one. Can you see what it says on it?

Pete Mockaitis
IBM.

Michael J. Gelb
Because I taught a thousand IBM engineers how to juggle.

Pete Mockaitis
Oh, cool.

Michael J. Gelb
And so, I kept my IBM juggling ball. I have all sorts of corporate juggling balls all over my office. But actually, I juggle them as well as using them as wrist flexibility and strengthening gadgets.

Pete Mockaitis
Okay. And a favorite habit?

Michael J. Gelb
Favorite habit. Well, I suppose this is a habit, is walking. I go for a walk. Walking, obviously, I walked into my office to talk to you, but I made it pretty much, we could call it a ritual, maybe a habit to go for a walk in the beautiful around the ponds and through the trees. I’ve done two so far today. I may do one more, possibly two.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Michael J. Gelb
Well, what people quote back to me most often is that it’s really because they’ve read How to Think Like Leonardo da Vinci, which is my most well-known book, is that they quote back to me, and say, “Da Vinci was always my inspiration, and thank you for bringing him to life for me.”

Pete Mockaitis
Oh, lovely. And if folks want to learn more or get in touch, where would you point them?

Michael J. Gelb
MichaelGelb.com. G-E-L-B, MichaelGelb.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Michael J. Gelb
The call to action and the final thought is take every opportunity to present. You have to practice. So, think of yourself as a professional presenter. Even if you’re not going to do it for money, eventually, you’re going to keep your job, I think it’s actually the number one thing you can do beyond your technical expertise to strengthen your long-term career prospects and be awesome at your job.

Because if somebody else is technically competent, and you’re technically competent, the person who’s better able to speak to people and get a powerful message across is the one who’s going to be that much more awesome at their job, and have that much greater career prospect.

Pete Mockaitis
All right. Michael, thank you. This has been a treat. I wish you much luck and fun amidst your animal frolicking.

Michael J. Gelb
Thanks so much. My pleasure.

875: How to Unapologetically Ask for What You Want with Jenny Wood

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Jenny Wood discusses how to overcome self-doubt and fear to confidently chase after what you want.

You’ll Learn:

  1. How to flip negativity into positivity with one word.
  2. How always aiming to be the best harms you.
  3. Where to find the courage to take more risks.

About Jenny

Jenny Wood is an executive at Google running a large operations team that helps drive tens of billions of revenue per year. She is also the founder of Own Your Career, one of the largest career development programs in Google’s history with tens of thousands of people benefitting.

Resources Mentioned

Jenny Wood Interview Transcript

Pete Mockaitis
Jenny, welcome to How to be Awesome at Your Job.

Jenny Wood
Thanks so much. It’s great to be here, Pete.

Pete Mockaitis
Well, I’m excited to hear about some of the wisdom you’ve gathered from your time rocking and rolling on your career program at Google and your upcoming book, The Chase: Unconventional, Uninhibited, and Unapologetic Guide to Getting What You Really Want in Life. That sounds pretty handy.

Jenny Wood
Well, I hope it will be handy. I think we over-apologize in life, right? We say, “Sorry. Sorry, I’m late,” instead of, “Thanks for your patience.” I’m not saying that we should never apologize but I think that sometimes we over-apologize when we really are just trying to get what we want in life.

Pete Mockaitis
That’s true. And you’ve got a cool story about meeting your husband, unapologetically. How did this go down?

Jenny Wood
Yeah. So, let me paint the picture here that I tend to have a bit of anxious tendencies. I tend to be pretty data-driven. And when I was single and dating in New York City, I now live in Boulder, but back in 2011, I was single and dating in New York City, and I was riding the subway home from work one day, and I saw an attractive guy standing about 30 feet away from me.

So, my natural somewhat anxious data-driven tendencies would have me sit there in my seat and say, “Well, there’s nothing to do about this. I’m not going to go up and strike up a conversation with him and have all these people look at me while I’m doing that.” But then as the doors were closing, when he got off the train, something took over me, something pushed me out of my subway seat and gave me the courage and the confidence to chase after him, hence the name of the book, The Chase.

And so, I caught up with him, I tapped him on the shoulder, I said, “Excuse me. I’m sorry to bother you,” and he said, “That’s okay. You seem nice.” I gave him my business card, and we went out on a date a week later, and the rest is history. He’s now my husband, my incredible partner, the father of my eight- and five-year-old son and daughter. And that was because I decided to simply ask for what I wanted that day.

I got a little bit curious about what might happen if I was bold, and I got over those anxious tendencies that were keeping me small. And the worst thing that could’ve happened that day was he could’ve said, “Sorry, I’m married.” And then I have my answer, which was better than not knowing to me, because living in uncertainty is so hard. And it’s win-win because then he gets to go home to his wife and kids, and be like, “I still got it, honey. I got hit on the subway.”

Pete Mockaitis
That is beautiful in terms of that’s still a benefit to both of you in terms of you can feel confident and proud of who you were in that moment, and rising and being courageous, and he can feel complimented. But I’d like to zoom in when you said, “Excuse me, I’m sorry to bother you,” what was, if you can recall, as much of the verbatim exchange as possible? Could you share that with us?

Jenny Wood
Yeah, and it’s a little ironic because I started off by saying part of my platform is stop apologizing and I did say, literally, “Excuse me, I’m sorry to bother you.” So, I guess that was before I had evolved into this thought leadership train that I now get so excited about. But he literally said, “That’s okay. You seem nice.” I was carrying flowers from an acapella rehearsal because Google has all sorts of fun activities and things you can participate in, in addition to your core job.

So, I was carrying flowers that were left over from this acapella rehearsal, and I was holding these white Gerber daisies, so he thought I was trying to sell him flowers. And then I said that I was interested in going on a date with him, and then that’s how it happened.

Pete Mockaitis
Okay. Lovely. That’s really cool. All right. Well, so you have an interesting vantage point. You’ve seen a lot of people chasing stuff and interested in things, working in career development and other fields, and putting together some of these tidbits in your book, The Chase. So, can you share with us, any particularly noteworthy or surprising or counterintuitive discoveries you’ve made about us humans when we’re chasing stuff?

Jenny Wood
Well, honestly, some of it is unsurprising, which is we could all use a little bit more confidence in life. I would even take this as far as finding your swagger, or maybe even being a little less shameful, which you might flip and call shameless, which has a very…

Pete Mockaitis
Oh, there’s the show, yeah.

Jenny Wood
Yeah, there’s a connotation there, right?

Pete Mockaitis
You don’t want to be that vibe.

Jenny Wood
Well, I think what we want to do is to get rid of all the shame that comes, that gets in the way with us going after what we really want. So, for example, oftentimes, we’ll be at, let’s say, a PTO meeting or at a meeting at work, and someone says, “Well, this is a shameless plug.” Actually, my job before Google, I was sitting in this meeting, and someone said, “This is a shameless plug,” and then they began to share a spreadsheet that was going to be so useful to the other 20 people in the room, and everybody said, “Wow, this is going to save me time. This is going to make me so much efficient.”

And so, rather than this person offering, as a lead, “And this is a shameless plug,” perhaps they could’ve said, “This is something that I created that might be useful and helpful to all of you.” So, what I find to be unsurprising is that a lot of us feel impostor syndrome. There was a study out of the University of Glasgow that said 75% of employees regularly feel a lack of confidence at work.

And you think of all the hard stuff that’s going on, we’re just coming out of the pandemic, there’s economic uncertainty, we have new ways of working, there’s headwinds in a lot of industries right now. And as we face all these headwinds, it’s unsurprising that we have additional impostor syndrome or a lack of confidence.

But by finding your swagger, by building your confidence, by asking for what you want, unapologetically, or offering a room of 20 people a useful tool that will save them time and make them more efficient is a way to find your swagger, is a way to increase your confidence, and to stem your impostor syndrome. And one way I think about this, one practical tool, is to know your superpowers, which I’m happy to go into, Pete, or we can take this another direction.

Pete Mockaitis
Yeah, knowing superpowers is awesome. That’s come up a couple of times. And as I’ve heard it described, some people will call it like a spike. It’s not just people skills or problem solving, but rather it tends to be much more specific and precise and nuanced. So, can you give us, first, some examples and then share with us, how do we uncover that?

Jenny Wood
Yeah, so my three superpowers are leadership, influencing people, and building things from startup to scale. And it took me narrowing down a number of things that I feel like I’m pretty good at, and narrowing it down to three, but it also took me expanding from zero on those days where I feel like everybody is smarter than I am, everybody is more talented than I am, everybody knows more about the industry, the product, the process than I do.

And by knowing my three and having them practiced, I have them ready to roll off my tongue in any situation. That could be a meeting with a perspective mentor. It could be a conversation with my manager. It could be a coffee chat with a new friend when I moved to a new city, which I did when I moved from Manhattan to Boulder in 2018.

So, I always say this about my second superpower, which is influencing people. At the end of the day, I feel like everything is influence or sales, frankly. Now, that could be influencing my VP to adopt my new insights program, or it could be convincing my husband, John, to order sushi versus Italian on a Saturday night. Everything is influencing people. Everything is sales.

But that takes practice, Pete. I can’t just roll out of bed one morning and have that roll off my tongue. I have to narrow it down to my three, and then I have to practice, essentially, what is my elevator pitch, which works in so many areas of life – personal, professional, friendships, relationships.

Pete Mockaitis
And so, how are you defining superpower here?

Jenny Wood
So, I define it, basically, as your strengths, your passions, the things that you are particularly good at, because in all areas of life, everyone has a personal brand, whether they like it or not. It’s what people, essentially, say about you behind closed doors. We all have a personal brand. But how we want to control that narrative of the brand is ultimately up to us, should we choose to lean into that.

Pete Mockaitis
And it’s funny, when you said superpower, I was imagining super precise tidbits, such as identifying the hidden implications of a fact presented that others may overlook. So, for example, that’s a lot of words. Now, leadership feels pretty broad, what do you specifically mean by leadership?

Jenny Wood
So, leadership, first of all, is earned not granted. To me, a manager is kind of managing to spec. That’s actually something that Seth Godin says. Seth Godin and I had a conversation yesterday about his new book that just came out, great book, The Song of Significance: A New Manifesto for Teams. And leadership to me is a state of mind. It is an earned opportunity. It is having empathy for your team. It is ending each one-on-one with, “How can I support you this week?” It is the humble two, using the humble two if you’re in a group meeting.

And I refer to the humble two as these two statements, “I don’t know,” and “I was wrong.” If a leader can use those two statements in a big group of people that are reporting to them, that’s pretty powerful because, of course, we want our leaders to be right most of the time, of course, we want our leaders to have answers often, but for a leader to have the humility to say, “I don’t know and I was wrong,” and then thoughtfully follow-up, get the data that’s needed, get back to that team, that’s powerful stuff. And that, to me, is the difference that makes a leader.

Pete Mockaitis
I like that humble two notion a lot in terms of, “I was wrong.” Another variant of that that I really like is when you’re just in a group of folks chatting about potential ideas, possibilities. This is more about me than leadership as a whole, but when folks say, “I like your way better,” like they prefer what someone else said to what they, themselves, said. I just really love that because I think it speaks volumes.

I don’t know, it seems like there’s a good segment of the population. I think it feels like they need to be right and the smart one in the room. And those humble statements of “I was wrong, I like your way better” and anything in that whole family or cluster, I think, goes a long way to show, “It sure is not about my ego, but it’s about the thing that we’re trying to do here together.”

Jenny Wood
Absolutely. And the best thing you can do as a leader is to lift your people up, to lift as you climb, and to amplify their good ideas, because, as a leader, you get 100% of credit. And this could be a leader, this could be a principal of a school, this could be a leader of a union, this could be a leader in a big corporation, you get 100% credit for everything your team does.

So, that means if they fail, you fail. But if they succeed, you succeed. So, whenever I see a leader giving credit to their team, or sending the email to their manager, thanking their team and CC-ing their team below them for the great work they did, and giving credit, like that’s the leader I want to work for. That’s the leader I want to work for.

Pete Mockaitis
And when it comes to chasing things and doing the influencing, do you have any particular pro tips there?

Jenny Wood
Influence is so much about communication, and I know you’ve had a lot of guests that talk about communication. I know you have some listeners who are early to mid-career who are always looking to up-level their skills in all areas of life. So, one I like a lot is called delete the octopus. And if you’re willing to do a little roleplay here with me, I would ask you to…

Pete Mockaitis
This is where your improv experience coming to bear.

Jenny Wood
This is my improve experience.

Pete Mockaitis
I took one improv course at Second City for three days, so let’s see what I got.

Jenny Wood
Whoa, we’re now going to give you your Second City report card X number of years later. All right. So, let’s say, in this hypothetical scene we’re setting, that we are in a meeting together, and someone, and your manager says, “What are the biggest challenges on your team right now?” So, I’ll actually have you give that to me instead, and say, “Jenny, what are the biggest challenges on your team right now?” And I will offer two ways to answer this question because I think this is key to influencing effectively.

The first way will be ramble-y and not very buttoned-up, and the second way will be much tighter-structured and more buttoned-up. So, again, I’ll ask you to give me two opportunities to answer this question with you as my manager, and me as one of the people in this room of, let’s say, ten people. And the question is, “Jenny, what are the biggest challenges on your team right now?”

Pete Mockaitis
“Jenny, what are the biggest challenges on your team right now?”

Jenny Wood
“Oh, so many challenges. I mean, we started this new team that’s essentially a startup within our real estate industry here at our pretend company. And I really think that the priorities are kind of we’re just not set on our priorities yet, we’ve got a bunch of different goals, and we haven’t really figured out how we’re going to track our goals or what our metrics should be.”

“We also have so many confusing things around our tools and our technology, and things we’re doing in spreadsheets that we should maybe be outsourcing for different tools, which also reminds me that what makes this even harder is all the different regions that we have. We’ve got people in America, we’ve got people in Europe, we’ve got people in Asia. In fact, the other day, I was traveling to Asia and met with the team, but then I took some vacation days. I went scuba diving. I saw this really cool purple octopus on this night dive.”

“But I digress. Going back to the global challenges, blah, blah, blah, blah, blah.” All right. So, this tip is called delete the octopus, because I just gave a long ramble-y answer that made it really hard to influence you as my manager on what my biggest challenges are right now. So, now, I’m going to ask you to ask me that same question again, “Jenny, what are the biggest challenges on your team right now?” and I’ll answer in an upgraded way.

Pete Mockaitis
“Jenny, what are the biggest challenges on your team right now?”

Jenny Wood
“Our three biggest challenges right now are priorities, technology, and global alignment. Priorities because we’re a new team and we’re still figuring out what our goals and what our metrics are. Technology because we’re still doing things in offline spreadsheets that we should probably be using tools to solve instead. And, finally, global alignment because we have teams in America, in Europe, and in Asia, and if we were more coordinated, we could move faster and more efficiently. So, my three biggest challenges are priorities, technology, and global alignment.”

How much easier was that to understand?

Pete Mockaitis
Certainly, and especially in the context of management and influence that we’re talking about here. It’s, like, with the first, it’s sort of like, “Well, I don’t really know what to latch onto or what I might offer in terms of assistance in that world,” versus this, it’s like, “Oh, well, hey, we’re using this tool right now. It’s awesome. Does your team want access to it? Here it is.”

Jenny Wood
Exactly. Right. And this was all about influence, right? So, how do I influence you as my leader in any area of life. It could be a leader in a community center. It could be a leader in a social group. It could be a leader in any volunteer group. How do I influence you as my leader to help me with the things that I need to help me achieve my goals?

So, in this particular case, which is a professional example, my goal is to get more support from my manager on priorities, on technology, on global alignment. But if I give that long-winded ramble-y answer, there’s no way for you, as you said, to latch onto what I most need. And what is the specific tactic I used there?

The specific tactic I used was simply write down a list of seven to ten things that are problems, circle, let’s call it, two to three, and then when I start speaking, simply lead with those singular words. Just priorities, just technology, and just global alignment.

And that means that I also embrace the power of a pause, which people, early in their careers, sometimes think makes them seem less buttoned-up and not as smart or not as prepared, but it actually has a counterintuitive effect. It makes people seem smarter and more buttoned-up and more knowledgeable and prepared.

Pete Mockaitis
Absolutely. And on the receiving end of a pause, it’s funny, it just sort of galvanizes attention and builds a little bit of suspense. I remember my Uncle Topper, which was one of my first people I look to for speaking wisdom, episode 100, he would do that frequently in his speeches, and I was like, “Well, what’s he going to say next? Well, what is that?”

And so, it builds the suspense and gravity and attention all the more, which is great, which is what you want, people paying attention to you. As well as it actually saves time in terms of, “Ooh, I don’t know if I want to ‘waste’ the one minute of silence to gather it.” But, really, that one minute often will save ten minutes of ramble not gone down.

Jenny Wood
Yeah, exactly. And think of all the ways, areas in our life where you ramble – relationships, friendships. It’s also a way to show that you respect somebody else by slowing down and pausing and giving them a moment to speak, especially for those of us. Very hard for me early in my career, still hard for me on some days, I naturally speak to think. And I’ve had to retrain my brain, but it is retrainable, so that I can better think to speak, which is exactly what delete the octopus helps encourage.

Pete Mockaitis
Okay. So, when we’re chasing things, particularly in the career world, we got a clear understanding of your superpowers, and then some thoughts for how we communicate to be influential. Are there any other really top best practices/worst practices that you would highlight here?

Jenny Wood
Well, I would offer that a success mindset comes before success itself. And since I already talked impostor syndrome and all the inner gremlins we can have, let’s take a statement that we might say to ourselves that starts with “I” and has something negative after it. For example, “I don’t have my dream job yet,” “I haven’t met the partner I want to spend the rest of my life with,” “I don’t spend enough time with my daughter.”

So, I already kind of pre-leaked it in that first example by adding a very specific simple word, which is just the word yet. If you take any negative sentiment and you add the word yet to it, so let’s take the second to where I did not add it. So, the second one was, “I have not met the partner I want to spend the rest of my life with,” that’s an inner gremlin, then you add the word yet, “I have not met the partner I want to spend the rest of my life with yet.”
Or, let’s say I’m struggling with work-life balance, and I say, “I don’t spend enough time with my daughter.” Very negative, very down on myself. But if I add the word yet, “I don’t spend enough time with my daughter yet,” I have not yet figured out the right way to mix my professional and my home life in a way that serves me.

So, a success mindset comes before success itself, and adding that word yet can help with that growth mindset. Thank you, Carol Dweck and all your great work on growth mindset. It can help you overcome the negative speak, those barriers we put up in front of ourselves that prevent us from even starting something.

If I said on the subway that day, “Well, I haven’t met my partner, and it’s just all feudal,” well, that’s not the mindset you need to chase what you want. But if I sat there, saying to myself, “That guy is attractive. I am interested. I haven’t met him yet,” well, that’s the inspiration I need to get pushed out of my subway seat by some force that’s helping me chase what I want and achieve it.

Pete Mockaitis
Okay. So, inner gremlins, we add the yet. What else do you recommend?

Jenny Wood
I have a number of ways that I also like to encourage people to pump themselves up when they’re feeling like the work they produced that week is not as good as their peers, or the email they sent to their friend group was not as helpful as maybe they would want it to be, and that is this concept of “Meh.”

Not everything we do every week can be a ten out of ten, nor should it be because that’s bad prioritization. So, if you embrace the fact that some of the work you do every week, the emails you write, the texts you send to friends, the conversations you have with your partner, the slides you work on for your presentation, that some of them are going to be meh, then that helps you be a little bit more strategic with where you want to be above average and where you want to be below average because, by definition of how math works, 50% of everything you do this week will be below average.

Pete Mockaitis
Below your average.

Jenny Wood
Below your average, right. Exactly. So, if you look at the 800 or something podcasts episodes you’ve produced, 50% are below average of your average podcasts.

Pete Mockaitis
How dare you, Jenny?

Jenny Wood
How dare I? It’s radical. It’s radical. But it’s true because it’s just math, and being a data lover and an econ major in college, I can’t not share this because I think it’s so freeing. I think it is so freeing to recognize on those nights when you’re having trouble falling asleep because you feel like you didn’t nail the presentation, or those days that I didn’t pick up my daughter from school and I felt like a bad mom because I had a meeting that went too long.

On those days when we feel like we are not at our best, it’s actually quite freeing and helps us fall asleep at night to remember that you cannot be above average on every single task, every single day, every single week, every single year. And then when you do have that episode, and hopefully it’s not this one, Pete, but if it is, well, accept it because it’s just how math works. When you do have that episode that’s below average, you can simply shake it off, realize tomorrow is a new day, and say, “Not every single episode can be above average. Not every single episode can be in my top 10%.”

But some people really struggle with that and want everything to be the absolute best, the absolute superlative, but that gets in the way of trying things, taking risks, recording your next podcast episode, because if you were worried that every single podcast episode had to be the best you’d ever recorded, you probably wouldn’t do another one next week.

Pete Mockaitis
Absolutely. And that’s interesting when you talked about taking risks, this reminds me of folks who only took the easy classes they knew they would do well in, in high school or college. And, yep, that will probably get you a higher grade-point average when you’re all done. True. But it’s such a bummer in terms of the discoveries and the adventures and the expansion that could’ve been had you tried some things out that were different, uncomfortable, and probably below average.

Jenny Wood
I love that. Discoveries, adventures, expansions, that’s exactly what we want in life. And we think about taking risks, and in the book, I call this actually being a little bit reckless. I’ve got these edgy words I’m going to use to be a little bit exciting with the language and to encourage people that, sure, there are ways you don’t want to be reckless if it’s harming yourself or harming anybody else, but to be a little bit reckless and go with your gut.

Move to Australia for that semester abroad even though it seems scary and uncertain and it’s far away and you don’t know anybody. Be a little bit reckless in that kind of decision. Sure, dot the Is and cross your Ts on your mortgage forms and your tax documents, but in areas where you can take a little bit of risks, rather than doing considerable analysis paralysis, and weighing every single pro and con, go with your gut.

Be a little reckless, take a little risk because that’s when you do get the adventure, the expansion, and so many new opportunities you wouldn’t even know that you had coming had you just taken the easy class.

Pete Mockaitis
And that little snippet you shared about having trouble falling asleep because you had a bad presentation, I imagine you’ve worked with a lot of overachievers in your day.

Jenny Wood
I’ve worked with a few, one or two.

Pete Mockaitis
And in so doing, there is a theme that happens often in this population, that one can put their whole identity, self-worth, sense of value, into their performance, whether it’s work or family or whatever. And so, that notion, a person who does that may very well have trouble falling asleep when they made a bad presentation.

And that reframe associated with, mathematically, it’s just a fact that 50% of your work will be below your average, and to try and find peace with that meh is handy, do you have any other bits of wisdom for this population that struggles with that interior emotional challenge?

Jenny Wood
Well, this is not my wisdom but wisdom from social psychological principles. It’s called the spotlight effect. And it essentially means that, let’s say, for example, I do a lot of speaking engagements, and sometimes they’re really good, and sometimes it’s not my best day.

So, if I were losing sleep that night, thinking, “Oh, my gosh, I did this keynote for this organization, and I messed up slide seven.” And I’m, like, replaying it over and over in my head, and I’m anxious, and I’m tossing and turning, and the inner gremlins are roaring. I have to remember the spotlight effect, which is that I have a spotlight on me right now, focused on how I’d bombed slide seven, but any audience member is worried about the presentation they gave to their customer that day where they maybe messed up slide 11.

So, I’ve got a spotlight on me about slide seven in my presentation, they’ve got a spotlight on them about how they delivered slide 11 in their customer presentation, and, therefore, we could all just live happier, more fulfilled, more at peace if we recognized that people are never as worried about our mistakes, our transgressions, our slip ups as we are ourselves because of this social psychological concept called the spotlight effect.

Pete Mockaitis
All right. Good. Thank you. Well, Jenny, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Jenny Wood
I’m so excited to talk about my favorite things. I think we covered it. It’s really all about asking for what you want unapologetically, and showing up each day in life and work and family and friendships unapologetically in a way that is about being bold.

Pete Mockaitis
Well, I guess I was just going to follow-up with…when it comes to asking unapologetically, when folks are in the heat of the moment, and they think they do want to talk to that gentleman on the subway, or to make that request, and they’re just scared, emotions, in the moment, what do you recommend they do?

Jenny Wood
Well, there’s a very practical thing you can do, which is simply breathe. Breathe in, breathe out, and to recognize, at least for me, I really struggle with uncertainty. That’s when my anxiety kicks in the most. Uncertainty about where to live, uncertainty about which house to buy, “Is it the right house to buy?” Uncertainty about, “Is this the right life partner?” Uncertainty about what to talk to my colleague about that might be a challenging conversation versus not.

To me, the anxiety lives in the uncertainty. So, if you contrast that with when you’re bold and ask for what you want unapologetically, or make a courageous move unapologetically, you tend to get an answer one way or the other. The answer might be yes. The answer might be no. But I, frankly, would rather live with a no and feel less anxious than live in the uncertainty and feel more anxious.

So, that always encourages me to get out of my subway seat and take the bold move, do the hard thing because I personally feel, and I hear this from a lot of people that I partner with as well, that uncertainty is very disconcerting to them and very stressful, and they’d rather have the answer, too, but people have a hard time taking that first step.

So, it’s almost like zooming out and seeing that long view of, “On the other side of this, I’d rather have the answer, even if the answer is no,” because, as Wayne Gretzky taught us in hockey, you miss 100% of the shots you don’t take, but if you take a couple shots, or get off the subway a couple times, you might end up with a husband, or a great career, or a great family life, or a great passion of a hobby.

Pete Mockaitis
All right. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Jenny Wood
Yes, I love this quote, “Rationalization is a weapon so powerful it should require a background check.”

Pete Mockaitis
Okay.

Jenny Wood
That’s by Dan Pink. Because we rationalize not sending that email to that prospective mentor, or not having the tough conversation with a peer who’s maybe a little bit more challenging to work with. It keeps us small and it thwarts our full potential when we rationalize why we shouldn’t take a bold move, or when we rationalize why we shouldn’t take a bold action or chase something we truly want.

Pete Mockaitis
Okay. And could you share a favorite study or experiment or bit of research?

Jenny Wood
Well, I do a lot on LinkedIn, and I offered a poll that, I guess, this is first-party research here, this is my own research, but I asked a poll, “Do you have a 10-year plan? Do you have a five-year plan?” And I think there’s this misconception with people earlier to mid-career that all the leaders they worked with had some big grand 10-year plan or five-year plan, but the data actually is counterintuitive and suggests otherwise.

Eighty-one percent of people, that’s almost 2,000 people who answered, did not have a 10-year plan. I think it was about 56% of people did not even have a five-year plan. So, that’s why everything I’ve spoken about in this conversation so far has been to help you, listeners, do big small things – that’s actually the name of my newsletter, Big Small Things – to cast votes for the future person you want to be, to cast votes for the goals that you want to achieve because it’s not some big colossal 10-year plan. It’s really about the big small things you do every day to move one step closer to your goals that you’re chasing.

Pete Mockaitis
Okay. And a favorite book?

Jenny Wood
Build for Tomorrow by Jason Feiffer. He’s been a guest on the show, and he is just so wise and so smart. His four phases are panic, adaptation, new normal, and wouldn’t go back, which is a bit counterintuitive, that last one. Episode 848 on your show.

Pete Mockaitis
Oh, thank you. And a favorite tool, something you use to be awesome at your job?

Jenny Wood
I like the four Ds. When you’re looking at your to-do list, the four Ds are do, delay, drop, and delegate because that really helps you structure. If you have 20 things on your to-do list, you don’t have to do them all today, you don’t have to do them all this morning. And my favorite one is delay because sometimes when you delay, something just falls off the to-do list because either it’s decided it doesn’t need to be done, or somebody else takes care of it, and then, poof, it goes away.

So, if you just write down delay next to a couple tasks, you feel like you’re in control of your to-do list, but you don’t have that feeling of overwhelm to get through every single item. So, the four Ds are do, delay, drop, and delegate.

Pete Mockaitis
All right. And a favorite habit?

Jenny Wood
A favorite habit is using a checklist each day. So, I’m a pilot for fun, a private pilot, and the other day I was taking my kids up to fly, and my five-year-old daughter said…I was going through my checklist so I said, “Mixture reached. Avionics on. Flaps up,” as I went through the takeoff checklist. And she said, “Mommy, what are you talking about?” And I said, “I’m going through the checklist. This is to have a safe and effective flight.”

And I like to bring that concept to my day-to-day as well. So, rather than wake up in the morning, immediately check my work email, and start reactively responding, I have a checklist. Exercise for 30 minutes. Meditate for five minutes. Spend 60 minutes on the project that is most important but probably the one I’m going to procrastinate when my inbox takes over. So, by having that checklist – exercise, meditate, 60 minutes on the key project – that helps me set up my day, like a good pilot of my day, for a, I guess you could call it, safe and effective day, or productive and effective day.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Jenny Wood
“Serendipity isn’t found; it’s made.” And I made my own serendipity on the subway that day. The New York Times wrote about this story, and the title of the article was, “Serendipity one, spreadsheet zero” because I mentioned I do everything in spreadsheets. I even had the spreadsheet of all the people I was dating, I’m super organized, and kept track of it all.

And so, on that particular day, serendipity won out, but I made the serendipity. Luck is when preparation meets opportunity, we all know. So, that day, I made my own serendipity by making the bold move to chase what I wanted unapologetically.

Pete Mockaitis
Okay. Well, now I want to know, in the spreadsheet, one of the columns is the name.

Jenny Wood
Uh-oh, here we go. Here we go.

Pete Mockaitis
What are some of the other columns in that spreadsheet?

Jenny Wood
So, it wasn’t so much an evaluative spreadsheet. It was a spreadsheet so that I was prepared walking into date. So, it would be name, and this was like a lot of early days online dating, so it was mostly about anything we’d talked about online. It was probably logistics, too, where we were going, what time, whether we’d spoken on the phone, and then kind of key nuggets about what we’ve talked about so I walked in somewhat informed when I went into that conversation.

Pete Mockaitis
Well, yeah, and if you have a lot of online dating people, you might just straight up get mixed up, like, “Whoops, sorry about that. That was the other guy.”

Jenny Wood
Yeah, I was trying to be a good partner.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jenny Wood
I post on LinkedIn almost every day, but I mentioned my newsletter, Big Small Things, which you can sign up for. It’s a super short nugget that you get, delivered right to your inbox, lots of things like we’ve talked about that are highly actionable to help you be successful and chase your goals. And that is at ItsJennyWood.com/newsletter. So, I-T-S-J-E-N-N-Y-W-O-O-D.com/newsletter.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jenny Wood
Well, I think it’s just asking for what you want unapologetically. So, as I mentioned, it’s easy to not do it because it’s easy to not ask for something. Rationalization is a weapon so powerful it should require a background check. It’s easy to rationalize not asking for something, not sending back the lukewarm mashed potatoes at a restaurant because you rationalize that you don’t want to bother the server, or rationalizing not saying to your colleague, “Hey, I’d really love to take the lead on our client presentation next time because I want to grow that skill,” because, “Oh, I feel bad and it’s not really my place to the lead. That’s their responsibility.”

But the people you work with are not mind readers, the server at the restaurant is not a mind reader that the mashed potatoes are lukewarm, your manager is not a mind reader that you want to challenge yourself in a new way, so you have to have the confidence, that swagger, that agency to ask for what you want so that you can get what you want.

Because in any room that you’re in, nobody cares more about your goals than you do. So, it really is up to each of us to have that agency, to have that confidence, to find that swagger to go after what we want because there’s nothing wrong with having goals and chasing them.

Pete Mockaitis
All right. Thank you. Jenny, I wish you lots of luck with all your chases.

Jenny Wood
Well, thank you so much. You, too, Pete.

848: How to Quickly Grow and Future-Proof Your Career with Jason Feifer

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Jason Feifer says: "If you only focus on what you already know, you will only be qualified to do the thing you’re already doing."

Jason Feifer shares the simple things you can do today to set yourself up for a more successful tomorrow.

You’ll Learn:

  1. The mindset that helps you uncover hidden opportunities.
  2. Why real growth happens outside your role.
  3. The biggest career mistake professionals make.

About Jason

Jason Feifer is the editor in chief of Entrepreneur magazine, a startup advisor, host of the podcasts Build For Tomorrow and Problem Solvers, and has taught his techniques for adapting to change at companies including Pfizer, Microsoft, Chipotle, DraftKings, and Wix. He has worked as an editor at Fast Company, Men’s Health, and Boston magazine, and has written about business and technology for the Washington Post, Slate, Popular Mechanics, and others.

Resources Mentioned

Jason Feifer Interview Transcript

Pete Mockaitis
Jason, welcome to How to be Awesome at Your Job.

Jason Feifer
Thank you for having me.

Pete Mockaitis
Well, I’m excited to dig into the wisdom of your book Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. But, first, I think we need to hear a little bit about you’ve been living without a sense of smell even way before COVID made that a more common thing for people. What’s the story here?

Jason Feifer
Yes, I felt like people were stealing my cool, fun fact when everybody started losing their sense of smell. The story is that when I was in college, I was dating a girl who had a very, very good sense of smell and taste. And for the first time in my life, she started asking me questions, like, “What herb is in here? Did you taste the rosemary in that?” or whatever, these questions nobody asked you when you’re in high school.

And I didn’t know what she was talking… I just didn’t know what she was talking about. I had no idea what she was talking about. And we realized maybe something weird is happening. So, we did a taste test, which was that I closed my eyes and she fed me different flavors of ice cream, like chocolate and vanilla and whatever, and they were all exactly the same. I had no sense.

And this was not a new thing, this was just the first time that I’ve realized that I had no perception of this at all. I’d gone through my life, up until that point, not aware that I was not perceiving things the way that everybody else in the world was. And I’ve since gone to a taste and smell clinic and done a lot of research into this and found that just an endless variety of things can impact your sense of smell, everything from nasal polyps to a brain tumor.

In my case, it was probably head trauma as a child. I fell out of a stroller when I was very little. This was what my parents told me as soon as I told them about this.

Pete Mockaitis
But they didn’t tell you before, Jason. They’re holding on that under the vest until…

Jason Feifer
Well, you know, it wasn’t that relevant a piece of information many years later. It was just I fell out of a stroller. I was in traction, apparently, but life moved on so I wasn’t aware of it. But once I told my parents the leading causes of this are…if something has come and gone, you can’t find some other active medical issue.

The leading causes of this are head trauma, chemical exposure, or an upper respiratory infection that just happens to get up into your olfactory nerve. My parents said, “Oh, my God, the head trauma.” And so, now we probably know. And, in the meantime, everything tastes exactly the same to me, which is it tastes like nothing.

Pete Mockaitis
Wow. So, I’m curious then, before you realized that this was going on, did you have any differentiation between, “I’m eating steak,” versus ice cream. I mean, there’s texture, but, like, the taste was just about the same to you?

Jason Feifer
Yeah, but I didn’t know that it was supposed to taste any different. You’re wearing glasses right now, and I wear contacts, which means that there was a time in your life where you put on glasses for the first time. Do you remember that time?

Pete Mockaitis
Yeah.

Jason Feifer
Do you remember your experience of that?

Pete Mockaitis
Well, it was fun, it was like, “Oh, wow, it’s like all the font became semi-bold. That’s kind of nice.”

Jason Feifer
Right. I remember the first time I realized two things. One, you can look at carpet and see individual fibers and, two, you can look at trees and see individual leaves. That was more information than I was ever getting before and I didn’t know that the average person got that information. And the same is true with this. I just didn’t know that this information was available to other people.

I thought, when people talked about flavors, they were talking about such insanely subtle differences between things that I probably just didn’t care about them. I didn’t realize that they are fundamentally different. And I still don’t really understand what it means. Like, wine is a funny thing to me. Every wine is exactly the same to me. So, I don’t know what people are talking about when they take a sip of wine, and they list off all these notes. It’s a complete foreign experience.

Pete Mockaitis
And I guess wine might also be the same to you as tea or water.

Jason Feifer
More or less. So, wine has alcohol, and you can feel the alcohol. So, there’s something that’s a little different there. And there’s a little quick science lesson, which is that, so let’s say wine, let’s say you take a sip of wine. This happens, functionally, simultaneously, but the first thing that happens is that the wine will hit your tongue. And that is the sensation of actual taste, which is just sweet, salty, sour, bitter. It’s just categorical.

Then odor molecules from the wine go to the back of your throat and up, and they’re read by your olfactory nerves, which is what controls your sense of smell. And that is actually what creates the sensation of flavor. Flavor is you smelling something inside of your mouth, basically. So, I can get sweet, salty, sour, bitter because my tongue works just fine. The problem is olfactory nerves so I can’t get flavor. So, it’s the difference between chocolate is sweet but it is not chocolate, and, therefore, vanilla and chocolate and strawberry ice cream are all exactly the same, they’re just sweet.

Pete Mockaitis
Okay. Well, Jason, it seems like you have adapted and functioned well despite this challenge. Kudos.

Jason Feifer
Thank you.

Pete Mockaitis
And, boy, what a metaphor, the idea of putting on glasses for the first time or realizing that your perception is different when it comes to other folks are picking up on flavors. Can you give us, we’ll put you on the spot, a segue for some lessons that are also similar, relevant, comparable, to those found in your book Build for Tomorrow?

Jason Feifer
It was a great setup for a segue, and I’m happy to take the challenge. So, I would say the transition here is that there is a way of learning how to think such that you see doors where other people see walls, in the same way that I saw blobs of green until I see leaves. And this isn’t, fortunately, something that you need to go out to a doctor to see, and it’s also something that everyone has access to, unlike me who cannot fix my sense of smell, because what it really requires is an understanding that we spend too much energy debating whether or not something should happen when it has already happened.

We spend a lot of time and energy trying to hold onto what we were comfortable with, and then trying to push back against inevitable change. And that’s counterproductive because if the change is happening then we have to deal with it. And the thing that I have learned from spending so much time, years and years, with entrepreneurs and innovative leaders is that there is a way to think about this experience.

There is a way to recognize your transferrable value. There’s a way to understand that the things that are in front of us are opportunities that when something changes, it just doesn’t change for us, it changes for everybody, which means that we are actually now in a situation where other people need new things, and we can rise up and serve them, and be the person who solves their problems.

That if we’re working in a job, that we can spend a lot of our energy figuring out how to be good at that next job even if we don’t know what that next job is. That the more that we build into the way that we just run our lives, the reality that a lot of the things that we do are going to change, the more we can start to prepare for it, and, ultimately, open up opportunities in the future.

Pete Mockaitis
Okay. That’s cool. And I love that notion of seeing doors where everyone else sees walls. And, boy, we talked about high school, this just brings me back to a high school memory in which I was in an organization that’s called the National Honor Society, and I think I was a junior, and we did very little in this organization, which I saw it was kind of silly. It’s like we’re honored, it’s like okay. But there’s supposed to be, like, service and such.

And I remember the advisor asked, “Who would like to organize the clothing drive?” and then nobody was volunteering. And I heard, “Who would like to be the National Honor Society president next year?” because it’s like, “If we do almost nothing, and then you do the one major thing that we do, then, in an election sense, you would win that.”

And at the time, I was very, I guess, ambitious, and resume-conscious, and thinking about college applications, and looking amazing, all that stuff, so, for me, that represented an opportunity, and I was sort of surprised that nobody was interested in it, and I felt like I needed to. And maybe I was a sophomore. I felt like I should hang back and let the upperclassmen take it but then nobody did after about seven seconds, I was like, “Well, I’m taking it now.” I raised my hand and, sure enough, I became the president.

Jason Feifer
Congratulations.

Pete Mockaitis
Thank you. Yeah, I don’t know how much of a difference it made in my grand scheme of trying to look super impressive on applications or whatever, but I think that goes to show that I’ve had other times where I was at a podcast conference and someone showed me their app, and I was like, “Oh, my gosh, your app shows how many people are subscribed to a given podcast within that app?” And he’s like, “Yeah.” “Well, that means I could use these data to extrapolate against known podcasts audience sizes to estimate the size of any podcast, which is massively valuable when you’re assessing opportunities.”

And so, I think that really resonates in terms of when you see a door where other see walls, I have had those moments, like, I see something other people don’t see, and because of that, cool things are opening up. So, lay it on us, Jason, how do we get there?

Jason Feifer
How do we get there? A lot of different ways to get there. Those are good little stories. Let’s start with this. This isn’t something that you just do all of a sudden. This is something that you build towards. These are habits and ways of thinking that help you operate, make decisions, do something now that’s going to pay off tomorrow. I’ll give you a couple ways to think about it.

Number one, we’ll start with this. We should all be doing something in our own work that I like to call work your next job. And work the next job is this. Look, in front of you, Pete, in front of me, in front of everyone who’s listening to this right now, there are two sets of opportunities. You can call them opportunity set A and opportunity set B.

Opportunity set A is everything that is asked of you. So, you have a boss, and that boss needs you to do things, and you show up and you’re evaluated on whether or not you have done those things well. that is opportunity set A, do a good job. Opportunity set B is everything that’s available to you that nobody is asking you to do. And that could be at work, you could join a new team. You could take on a new responsibility.

It could also be things outside of work, like listening to podcasts then you decide to start your own. Whatever the case is, here is my argument to you. Opportunity set B is always more important. Infinitely more important than anything else. And the reason for that isn’t opportunity set A, doing the things that are asked of you, is unimportant. It is important. You have to do it or you will get fired. You need to earn money, but opportunity set B is where growth happens.

If you only focus on what you already know, you will only be qualified to do the thing you’re already doing, but opportunity set B is where growth happens. That is where you start to lay the foundation for payoff that you cannot even imagine, and you don’t need to know what the ROI is on it. You should just be doing things because you find them interesting, informative, because they create new skillsets, new opportunities, because you’re thinking about, “What do I need to learn? And have I learned it yet?”

I’ll give you an example for myself. When I was at Fast Company years ago, I was a senior editor at Fast Company years and years ago, and a senior editor is something of a misnomer. It just means you’re kind of a mid-level editor, and my job was to be on the print magazine. I was a print magazine editor. And then the company brought in the video department, launched a video department. Nobody asked me to be a part of this video department but I volunteered to stand in front of the camera and see if I could be a host, see if I could host some shows.

And I had some kind of raw instinct on it, and the director really helped me hone it, and I got good, and I wondered, “What is the point of this? Why am I doing this? Is someone going to offer me a television show?” No, nobody offered me a television show. But I learned a couple of really valuable things. Number one, I learned to talk the way that I’m talking right now, which is to say to be animated, to kind of fluctuate the way in which I’m louder and then I’m softer, and I’m just trying to keep your interest.

Also, I learned how to be good on camera, how to move, how to think, how not to say uh a million times, and that then translated into a bunch of other skills like standing on stage. And, as a result, years later, when I was interviewing to be editor-in chief of Entrepreneur magazine and I’m talking to the president and CEO of the company, one of the things that they really liked about me was that I could represent the brand well, that they knew that, in hiring me, they had a face of the brand who could go on TV and could go on stage, and that helped me get this role.

And then, once I got this role, I started getting invitations to come speak on stage and make money doing so, and now that’s a really nice business for me. All of that I attribute to standing in front of a camera at Fast Company when nobody asked me to do that, and to just start learning. I was working my next job without having any idea what that next job was. And you, right now, have that opportunity in front of you. There are things available to you, nobody is asking you to do it so you have to do it.

Pete Mockaitis
Well, that’s cool and beautiful. I guess my first thought in terms of that being challenging is there are a billion potential things you could go do.

Jason Feifer
Sure, there are.

Pete Mockaitis
So, how do we figure out which of these things are particularly worthwhile for us?

Jason Feifer
Well, the answer is that you cannot know so you’re going to have to take some bets, and you’re going to treat them as experiments. And this is important because something that we do too often is we think of every new thing that we try or do as a full commitment and, as a result, we don’t do them often enough. I was talking to two people who really informed my understanding of this. One is Katy Milkman who is at Wharton, and then Annie Duke who also has a Wharton connection.

Pete Mockaitis
Two fun guests of How to be Awesome at Your Job.

Jason Feifer
There you go. Well, I shall remind perhaps your listeners of things that they said, but Katy told me, we were talking about change and how to manage change, and I said, “What is the simplest thing that somebody can do?” And she said, “This is going to sound kind of like a pat answer, but the answer is experiment.”

And the reason for that is because most people do not. They think that everything that they do has to be a full-time commitment, and, therefore, they’re afraid to try it in the first place. But if we just go into everything, thinking, “This is an experiment, and I’m going to run it for a couple days, a couple weeks, a couple months, and I’m going to see if it gives me something.”

Well, then, you know what, even if it doesn’t work out, even if it’s not all that compelling to you, it is valuable. And it’s going to be valuable because you’re going to have treated it like an experiment, which means that if it doesn’t work, it’s not failure, it’s data. And that is a much more constructive way to think.

Annie, meanwhile, Annie has this great book called Quit, about why quitting is a great decision-making strategy. And she told me, and this really snapped this into focus for me, she said, “Look, imagine that you had to marry the first person you dated. What would you do? The answer is you would never date. You’d just never do it because you’d be afraid of making that commitment.”

The reason why we’re able to find the person who is right for us, hopefully, is because we are able to quit lots of other people before. We try and then we quit. And Annie said, “You have to just think of that for everything. We date ideas. We date projects. We date jobs. And we’re going to quit the ones that don’t work.”

So, to your question, “How do we figure out which ones to pursue?” I always start with, “What is compelling to me? What excites me? What builds upon, in some ways, the skills that I already have but takes me in a different direction? How do I think vertically, basically, instead of horizontally?” Entrepreneurs, I found, have this really magical way of thinking, which is vertical thinking, which is to say, “The only reason to do something is because it creates the foundation upon which the next thing can be built.”

Whereas, most people, myself included for a lot of my career, really think horizontally, which is to say I do something and then maybe I move along and I do something unrelated, and then I move along and I do something unrelated, and that doesn’t build, that doesn’t give me an ever-growing foundation so that I can level up, so that I can do more, so that I can accumulate people and connections and skills and insights that are, ultimately, all going to power whatever the next thing is that I do.

Pete Mockaitis
Okay. That’s cool. Vertical thinking, yeah. Can you give us some examples of that in practice? So, you shared your instance of communication then getting on camera. Any other examples to make that vertical thinking concept land for folks?

Jason Feifer
Yeah, sure. So, here’s something really simple. For years, my career has been in media. I worked in a number of newspapers and then a number of national magazines, and now I also make podcasts, write books and stuff, and I run a national magazine. And throughout much of that time, I really thought of myself as mostly a servant to the task.

So, when I was at Men’s Health, for example, I would write about this thing, and then I’d move along and I’d write about that thing, and anybody who I met along the way is sand through fingers. You meet people and then you move along. And when I got to Entrepreneur, I started to realize I am meeting all of these people and I’m not taking any care to how they can be part of an ever-growing and useful network because I’m going to be doing things in the future, not now, but in the future where maybe I need these people.

And, like, for example, a book. We’re talking, we’re sort of prompted by that I have this book Build for Tomorrow come out, and I knew, years from now, I will have this book and I will need as many people as possible who like me, and who have audiences, and who I can call upon. And so, if I’m thinking vertically, what does that mean?

That means that I must accumulate, that the reason to do something is because it is going to build a foundation upon which the next thing will be built. Every little interaction that I have can be part of that. I created a spreadsheet; it’s called Good Contacts. Everybody I meet goes in it. Everybody. It’s a Google Sheet, and it has a million tabs in it – investors, media, entrepreneurs. And I’ve been doing this for years and years.

And when I launched my book, the very first thing I did, or months before, was I went into this sheet, and I started going through everybody. Rather, years before, I kept going through that sheet and I would reach out to people and I would check in with them, and I would say, “Hey, I loved that thing you just did.” “Hey, is there anything that I can help you out with?” Why? Because when you gather people, the last thing that people want is to only hear from you when you need something from them, so you got to be warm, you got to treat it like a real relationship.

And this kind of thing is something that I now try to apply to everything that I do, which is basically, “How can I use today for tomorrow? What is it that I have right now, what thing am I building, what thing am I thinking about, what do I have access to, how can I make decisions where I’m putting my energy towards setting myself up for tomorrow even if I don’t exactly know what I need tomorrow? But what I do know is that today is an opportunity to do that, and I want to be mindful of it?”

Pete Mockaitis
That’s cool. All right. Well, now, I’m shifting gears a little bit, when you talk about change, you mentioned there’s four phases of change. Can you give us that overview picture and some pro tips on what do we do to change well?

Jason Feifer
Yeah. All right. So, here’s the theory that I came up. I came up with this theory that change happens in four phases: panic, adaptation, new normal, wouldn’t go back. Wouldn’t go back being that moment where we say, “I have something, some new and valuable that I wouldn’t want to go back to a time before I had it.”

And this came out of pre-pandemic. I had come to this conclusion that the most successful people that I met were also the most adaptable, and I wanted to understand what it was that they were doing and how they were thinking. And then the pandemic was a really fascinating experiment because what happened was you got to see everybody go through the same change at the same time and then radically diverge.

And some people moved forward, some people reinvented, others tried to cling as tightly as possible to whatever came before and whatever they felt like they were losing. And I wanted to understand what it was that the people who were moving fast and forward were doing and thinking. And they’re doing a lot of things but I’ll start by sharing this one.

Most of us make a mistake, and the mistake that we make is that we identify too closely with the output of our work or with the role that we occupy so that if someone came up to you at a party and asked what you did, your answer would be one of those two things. It would either be a thing that you make or the role that you occupy. And that’s fine, that makes sense. I would do a version of that, too, but it creates a problem.

And the problem is that those things are easily changeable. And if we anchor ourselves too deeply to the tasks we perform or the role that we occupy, then when those things change, and they will, then we will not just experience a change to our work; we’ll experience a change to our identity. And that’s what creates a total sense of disruption and panic. So, what’s a better thing to do?

Well, look, there’s a lot of talk, Simon Sinek had Start with Why, and then everybody talks about why, and I’ve always found that to be, honestly, a little bit of an abstract concept. And what I came to realize is that I think what we need is a mission statement in which every word that we select is carefully selected because it is not anchored to something that easily changes. What does that mean, abstract?

I used to identify as a newspaper reporter. Then I identified as a magazine editor. I stayed in jobs, newspaper jobs and magazine jobs that I disliked for way too long, becoming way too bitter. And the reason I did it was because I was a newspaper reporter or I was a magazine editor. The very idea of leaving those jobs and, therefore, giving up that identity was too challenging, and, therefore, I couldn’t bring myself to get out of bad situations.

Now, I have a sentence for myself, and that sentence is this, it’s seven words, “I tell stories in my own voice.” I tell stories. Story is a really important word for me. And the reason for it is because it is not anchored to something that is easily changeable. I don’t own Entrepreneur magazine, my boss can call me at any time, he has my phone number, and he can fire me. He could do it right now. And if my identity is “I am a magazine editor,” then I am one phone call away from losing my identity. That’s a terrible place to be.

But if I can think of myself as I tell stories and then in my own voice, that’s me setting the terms for how I want to operate, that’s me at this moment in my career. Well, now, when something changes, I have an understanding of the transferrable value that I have. I understand what I am, and I understand what I’m good at, and I know that it is not dependent upon one way that I used to do it. And when we have that understanding of ourselves, what we’re really doing is liberating ourselves from being stuck in one mode, in one job, in one task.

Pete Mockaitis
I’m intrigued by that notion, in your own voice. I’m thinking about Entrepreneur magazine, Fast Company, Men’s Health, each of them – well, you tell me, you’re the insider – has some guidelines, I imagine, associated with their voice, their tone, their style, their flavor. Are you able to tell stories within your own voice at each of these different outlets?

Jason Feifer
Well, I wouldn’t have said I tell stories in my own voice when I was at Men’s Health, and, really not even at Fast Company because I was at a different stage in my career at the time. The mission statement should evolve. When I was at Men’s Health, for example, I was in my late 20s. It was my first national magazine job. I worked at a couple local newspapers and a regional magazine before that.

Pete Mockaitis
And you had a shredded six pack.

Jason Feifer
And I had a shredded six pack, and I only ate vitamins. And I got there and I was, at the time, I was guided by this thing that I’m still, in many ways, guided by, which are these two questions, which is, “What do I need to learn? And have I learned it?” And so, I arrived at Men’s Health knowing what I needed to learn.

I needed to learn how to edit at a national magazine level, and, in particular, Men’s Health was really good at a kind of editing called packaging, which is lots of little bitsy items. It was very hard because you had to convey a lot of information in not a lot of space. And I wanted to get good at that. And a couple of years in, I had done it.

And so, when I asked my questions, “What do I need to learn? And have I learned it?” the answer is, “I knew what I needed to learn and I’ve learned it. It’s time to get the hell out of here.” But I’m not interested in what else someone tell me that I have to. Like, I need to go. And I did. I’ve never once in my career, and this is not career advice, you choose your own path.

But I’ve never once, like, gotten a job offer and then come back to my boss, and be like, “Oh, I got this job offer. Can you give me more money?” No, because when I’m out, I’m out. It’s time to go learn something else. That’s the thing that matters most to me. So, back then, I was writing in the Men’s Health voice, and the Men’s Health voice had a very, very particular style and a particular tone, and my voice was subsumed into that voice. But I also was younger and I didn’t have a stronger voice, and I didn’t have a stronger perspective, and I didn’t have something to tell people myself.

At Fast Company, it was roughly the same thing. I found a voice there but it’s very different from the voice I have now. I wasn’t as confident in it and I was still learning. I took that job because there was something else that I wanted to learn, which in that case was feature editing and feature writing and then eventually also video.

And so, I wasn’t really ready to speak in my own voice until much later in my career. Back then, had I gone through this exercise, and I hadn’t because I still just thought of myself as a magazine editor, I was anchored to my tasks, but back then I would’ve said, “My job is to be a good magazine maker.” The thing that I do is I take magazine jobs and I write really good stories and I edit really good stories. It was very limited because that’s how most people think.

Most people think that the thing that they are is the thing that they do. And it wasn’t until much, much later, after I’d gone through a lot of disruption in my own career, and I was trying to figure out how to feel a sense of ownership over myself, because when you’re just at the mercy of a company that you work for, you don’t have a lot of ownership over you.

But if you can spend some time thinking about what you are separate from that, and what value you have that can be brought to many different places, and people are lucky to have you, you start to feel more of a sense of ownership over yourself. I think that’s really important. And this exercise was a way in which I got there.

Pete Mockaitis
Well, tell us, when you talked about the exercises and the reflections and the key questions, any other powerful practices that help serve up these insights?

Jason Feifer
Yeah, I’ll give you another exercise to run yourself through, which is “What do I have? What do I need? What’s available?” I like the word available. Let me tell you what that was. Okay, my first job was at The Gardner News. I don’t even know if it still exists, but at the time it was like 6,000 circulation daily newspaper in North Central Massachusetts. I was a general interest reporter, fresh out of college, $20,000 a year.

And I hated that job. I hated it. And the reason I hated it was because I had these large ambitions and they were not being met, and I couldn’t figure out the pathway to meet them. I was at this tiny little paper, I wanted to do bigger work, and I couldn’t articulate it, and I didn’t have access to it, and I was really frustrated.

And as a result, I was taking the wrong path, because I was blaming the people I was working with for, like, holding me back. They weren’t holding me back. I was holding me back. But eventually I did this thing that I wasn’t doing it so consciously back then. But now that I look back upon what I did and kind of come up with a little framework, I realized that what I did was that I asked myself these three questions, which is, “What do I have? What do I need? And what’s available?”

So, break it down for that experience. What do I have? I have a job, and it’s not a very satisfying job but it is a job doing a thing that I want to do, but what I want is to work in a much higher level. What do I need? Well, the problem, if we’re being realistic, is that I don’t have the experience to prove to anybody at a higher level that they should hire me. I have nothing. I have nothing except for this small credential, which is that I’ve worked at this tiny newspaper, which The New York Times is not going to take seriously if I go apply in The New York Times.

What do I need? What I need is I need more experience and I need to work with editors who I’m going to be able to learn from because right now, I’m at a tiny little newspaper, and my peers are not much more experienced than I am, and I’m not learning from them. So, I need access to talent, and I need to be able to prove myself at a higher level.

What’s available? Well, this is the hard one because you can’t answer it with a fantasy. It’s not “What’s available is, ‘Oh, why don’t I just apply for dream jobs.’” It’s not “What’s available is, ‘Oh, maybe I’ll just kick the can down the road and we’ll try to figure it out in a couple of years.’” No. What’s available right now? Like, literally, if you’re stuck, something is available to you right now. Something. What is it? Find the door where you’re looking at a wall.

And, in my case, in that particular situation, I thought, “Well, okay, nobody’s going to hire me, The New York Times is not hiring me, but there’s another way in.” And the way in, in my industry, this is freelancing, which is to say that a lot of what you read in newspapers and magazines are written by freelancers. They’re independent contractors who generally pitch a single story and an editor had said yes to it, and then they go out and they report to that single story.

I thought, “Why don’t I start doing that?” So, I quit. I quit that first job and I just started cold-pitching. And I was going to them instead of waiting for them to come to me.

And, as a result, after many, many, many, many months of pitching and getting rejected or ignored, I got a piece in The Washington Post, I got a piece in The Boston Globe, and I started to build this freelance career that, ultimately, allowed me to prove to other publications at a much faster clip, that I could work at their level. And that was what ultimately helped me build the career that I have. It’s what jumpstarted things.

And I look back on it now, and I say the reason I was able to do that was because I thought through that transition, because I didn’t stay at that job. What I needed to do was figure out what was available to me, realistically so, and then put myself in a position to go get it.

Pete Mockaitis
Jason, I love that notion associated with it’s kind of like you’re stuck, but then something is available, and it’s the freelancing. And I’m thinking about someone else, actually, she was on the podcast, Kristen Berndt, her dream was to do, like, baggage operations for airports, which is fun, like, that’s her thing, and yet she had no opening there. She just literally started a blog all about this.

Jason Feifer
I love that.

Pete Mockaitis
And so, there’s one approach. You do some writing, either for the publications or on a blog or social media, LinkedIn posts, whatever, a podcast. You create some media such that it’s like, “Oh, look, this person is an expert and can do some stuff that’s good.” What are some other approaches if you feel kind of stuck? Like, what’s available is sort of hard to see from where you’re sitting.

Jason Feifer
And it started by asking, “What do I have and what don’t I have? And what don’t I even know I need?” I don’t know if you remember, but Donald Rumsfeld was the Secretary of Defense during the George W. Bush administration.

And, in the leadup to the Iraq invasion, a reporter asked him something, and he responded in this crazy, like, lyrical weird poetry thing that people made fun of him for, which was that he said, “There are known knowns. There are known unknowns. And there are unknown unknowns.” And people thought that was nonsense and it made for late-night joke fodder, but I was curious about it because I thought, “That’s not something that you just come up with on-the-fly. That has to be from something.”

And it is. It’s from a thing called The Johari Window, which is a self-assessment test, popularized in the 1970s, that then became very popular in military circles. It was actually a pretty useful way to evaluate a situation, “What do we know? What do we know that we don’t know? What don’t we know that we don’t know?”

And I realized that if we do a version of that for ourselves, we’d run ourselves through a little test like that when we’re feeling stuck, as you would ask, we get some interesting stuff. You can ask yourself, “What do I know that other people know?” All right, you’re at a job, you’re stuck, you’re feeling stuck, “What do I know that other people know?” “Well, here are the things you know.”

“What do I know that other people don’t know?” basically what is your competitive advantage. What are you really good at that maybe other people aren’t? “What do other people know that I don’t know?” Well, now, you can start to look around. You can see that people who maybe were your peers had taken radical interesting shifts, and they’re now doing interesting things. You can see that people are in fields that seem really intriguing to you, that you think you would be good at but you just don’t know that much about, and maybe it’s time to ask them.

And now the most terrifying question of all, of course, is, “What don’t I know that other people know? What am I not even thinking about? What am I not even looking at? What am I not even seeing?” And that should drive you to start to talk to people to explore what they have done, what path they took, what risks they took, and what were calculated risks that maybe seem crazy to you but actually seem pretty logical to them.

And what you’re doing, just to go back to Katy Milkman one more time, is you’re bridging what Katy told me, is called the false consensus effect. False consensus effect means that we tend to think that other people think exactly like us, and, therefore, we don’t think to use them as resources. But it turns out that people think pretty differently than us.

And when we ask them what they have done, and how they have done it, they will reveal to us all sorts of insights that we weren’t aware of. And those things can help us start to illuminate some of those unknown unknowns. And that will give you the path forward that you aren’t seeing right now.

Pete Mockaitis
All right. Beautiful. Well, now, could you share a favorite quote, something you find inspiring?

Jason Feifer
Yeah. I was interviewing Ryan Reynolds for Entrepreneur magazine, and we were talking about the career shifts that he’s made. He’s gone from acting into business, there’s a number of them. And he told me, “To be good at something, you have to be willing to be bad.” And I love that because it’s true, because we often assume that if we’re not good at something at the beginning, it’s because maybe we’re not going to be good at it.

But what Ryan is saying is that the difference maker isn’t whether or not we’re good at something at the beginning, but rather whether or not we’re willing to tolerate being bad long enough to get to good. That’s the thing that weeds people out, it’s that most of us aren’t able to tolerate that discomfort. But the ones who are, are the ones who get there.

Pete Mockaitis
All right. And a favorite book?

Jason Feifer
I, as a kid, read Dave Eggers’ A Heartbreaking Work Of Staggering Genius, which was a memoir. And the thing that mattered most to me about it was that it was written in a style and played with language in a way that I didn’t know was possible. And the things that I love consuming the most are the things that show me that the boundaries are not where I think they are. And that was, I think, the first time that I consumed something that really showed that to me.

Pete Mockaitis
And a favorite tool, something that helps you be more awesome at your job?

Jason Feifer
This is not going to be an exceptional tool, but I will tell you the thing that I live by, which is the native Reminders app on the MacBook and on my iPhone. They sync so that I can add something on the Reminders app on my phone, and there it is on my computer. And I look at that thing every 10 minutes, and every time somebody tells me something, it goes on there. And as I’m half falling asleep at night, I think, “Oh, crap, I didn’t tell that person that thing,” and it goes on that Reminders app, and I couldn’t leave home without it.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Jason Feifer
Yeah. I do a lot of speaking, and so I travel around and I talk to groups. And the thing that people always come up to me after my talk and tell me is their mission statement, the thing that I shared with you earlier. I have a whole exercise for how to get there, and I walk people through it. It’s in the book.

And afterwards they come to me and they tell me their mission statement, or they email me afterwards and they tell me their mission statement. And I think the reason they’re doing that is because it feels like a breakthrough when you’ve done that for yourself, and they just have to share.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Jason Feifer
I would point them to a couple places. Number one, my book is called Build for Tomorrow. I’d love for you to check it out. Also, you’re a listener of podcasts, I am a maker of podcasts. I have a podcast; it’s called Help Wanted.

I co-host it with Nicole Lapin, who’s a bestselling finance author. And what we do is we take people’s problems, often they’d call into the show, work problems, career problems, and we talk it through them in real time, or at least we take their questions, and then Nicole and I debate them and come to the right answer. And our goal is to help you build a career in a company you love, and you should check it out. It’s called Help Wanted.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jason Feifer
Yeah, I’m going to tell you another quote, and I want you to spend time with it. And the quote is this, this is something that Malcolm Gladwell told me. We were talking about how he decides what products or what projects, rather, to take on. And he told me that he really pushes against trying to think of himself too narrowly, and to think of his voice and style and the things that he does too narrowly. And the reason, he said, is because self-conceptions are powerfully limiting.

Self-conceptions are powerfully limiting. That’s basically my call to action to you, is to consider what your self-conception is, and how that is limiting you because, the thing is, that if we define ourselves too narrowly, we turn down all the amazing opportunities around us that don’t meet that narrow definition. But what happens if we loosen the grip, that I think is where growth happens.

Pete Mockaitis
All right. Jason, this has been a treat. I wish you much luck and fun as you build for tomorrow.

Jason Feifer
Hey, thanks for having me.

846: How to Elevate and Empower Teams to Reach Their Full Potential with Robert Glazer

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Robert Glazer says: "Organizations should focus on making their people better, help them build their capacity holistically."

Robert Glazer shows how to build your team’s capacity and empower them to reach their full potential.

You’ll Learn:

  1. How to cure exhaustion in teams.
  2. The simple trick to making difficult conversations easier.
  3. How to influence company culture without a leadership position.

About Robert

Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row.

He is the author of the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries.

Resources Mentioned

Robert Glazer Interview Transcript

Pete Mockaitis
Robert, welcome back to How to be Awesome at Your Job.

Robert Glazer
Thanks for having me, Pete.

Pete Mockaitis
Well, I’m excited to get into the wisdom of your book Elevate Your Team but, first, I got to hear, it’s been a couple years since we last chatted.

Robert Glazer
It’s been a pandemic.

Pete Mockaitis
That it has. Tell me, any particularly wild adventures, learnings, surprises in your life over the last couple of years?

Robert Glazer
It’s just been such a supply and demand see-saw that it’s been nothing like my career. I’m someone who likes to plan long term, and in the business and think two, three years ahead, and it’s just been three to six months is kind of as far as you can look. I would say the biggest thing was we were a fully virtual team for 12 years coming into COVID, and we hit it at times and it wasn’t something that we were really public with, and then it’s just everyone was like, “Oh, you’ve done this. How do you do this?” I ended up kind of writing a book around it.

So, that was a little bit of a whirlwind going from sort of keeping the fact that we were fully remote a little bit on the downlow to sort of becoming an exemplar and speaker and author around it. And, by the way, I just talked to a large company this morning, I mean, two, three years later, people still haven’t figured out what they’re going to do with this, and it’s pretty interesting to me.

That and figuring out the strategy where they kind of have a strategy but they haven’t supported it. And this company was saying they have all kinds of rules for remote work that no one has actually read or adheres to.

Pete Mockaitis
Yeah, totally. And I remember even before the pandemic, there were debates in terms of, “Oh, so and so is moving, and they want to move work remotely,” and they’re like, “Oh, well, we don’t allow that.” Like, even then I was sort of, well, I’d been working self-employed remotely for a long time, and so I thought that was really a head scratcher, like, “If this person is excellent and they want to stay working for you, I think you should accommodate that.” That’s my bias.

Robert Glazer
So, here’s my favorite thing, and I was doing a keynote yesterday morning, and I have this slide that I used for a long time and I wasn’t going to use it, but it was David Solomon of Goldman Sachs in January 2021 saying that, or January 2022 saying that “Work from home is an aberration that they’re going to cure as soon as possible, and it’s like this horrible thing that needs to be fixed.” A week later, Goldman announces the best quarterly earnings in the history of the company with everyone working remote.

So, now they forced people back in the office, Goldman’s earnings come out last week, they’re the worst in, like, 20 years and they missed earnings. They’re down 60%. It’s a disaster. It’s just so funny. It’s like what actually…well, does it matter where and how people…Now, look, I am not a, “Everyone should be remote.” I think if you’re Goldman and you’re pitching an IPO, I think that people should come in for that pitch. But if they’re crunching the spreadsheets for 16 hours getting ready for a thing, like, did they need to come into the office that day for that?

But I do think there are things that you need to be in person, you need to be in the office, so I’m not an absolute on it, but I thought the paradox of those two, like statements and results, were really interesting, telling people the thing that was an aberration was the thing that just made your company the most money in its history.

Pete Mockaitis
Oh, Robert, that’s what I love, your perspective, you’re juxtaposing things, bringing together connections, distinctions, wisdom so it’s a hoot to be chatting again. And you got another work here, it’s called Elevate Your Team. What’s the big idea here?

Robert Glazer
Yeah. So, I wrote the book Elevate, it was about this concept of capacity-building and how to use that to make yourself better and help train leaders, really, to be better. And a lot of the stuff that we were doing over the years, I realized was the same framework around, “Well, how do you take that same capacity-building framework to an organization? So, what does it look like for an organization these days?”

And, look, it’s better to be lucky than good, and this book is coming out when the playbook of just burn through people and grow your business is just not going to work anymore. People are too tired around, “How do you grow a business on the backs of your people?” And by growing your people, I’m not saying, “We want to grow this business, and it sort of chews out people.” So, it takes that same spiritual, intellectual, physical, emotional framework, and says, “How do you apply these principles to the organization rather than to the individual leaders?”

Pete Mockaitis
And so, for folks who didn’t catch the last interview, I recommend you do. But could you give us a bit of a refresher? We talked about capacity and building, and capacity-building, can you give us definitions of synonyms for what we’re talking about here?

Robert Glazer
Yeah. So, capacity-building is just a method. I always say that the long definition is the method by which individuals seek, accept, and develop…seek, acquire, and develop the skills and ability to perform at a higher level. Simply, it’s how you get better. I think it’s a process of how to get better and there’s four pieces.

Spiritual capacity, which is understanding who you are, and what you want most, your values and the standards you want to live by. Intellectual capacity, which is about how you improve your ability to think, learn, plan, and execute with discipline. That’s kind of your personal organizational operating system. Physical capacity is health, wellbeing, and physical performance. And emotional capacity is a few different things. It’s how you react to challenging situations, your emotional mindset, and I think the quality of your relationships.

Pete Mockaitis
All right. So, in order or a team to flourish, well, I won’t steal your thunder, but it sounds like is it fair to say your thesis is you got to be building this capacity, growing in these domains in order to flourish as a team, an organization, a business without…?

Robert Glazer
And a human, yeah. So, the take on this that I have that’s a little different is I think organizations should focus on making their people better, help them build their capacity holistically not to just be good at their job today or the best robot for the assembly line, but how do you make them better at work and better in all aspects? At the same time, better father, mother, spouse, otherwise.

Because I think a lot of the things that people struggle with in work or a lot of their growth areas are the same outside, particularly with people working from home. It’s not like you wake out of bed cranky and tired and exhausted, and jump into work and are a totally different person. You’re going to be the same person. I find people that are organized and disciplined and have routines at work have them at home. They tend to really go hand in hand.

Pete Mockaitis
All right. Well, could you share with us in terms of what’s the state of team capacity-building these days? How are we doing with these principles, generally speaking?

Robert Glazer
I don’t think well because I think that people are really burnt out, and they’re burnt out from two years of a global pandemic and the bounce back and all the changes, but that one implies that a lot of these things are out of whack. They’re not clear on what they value and what they bring to the organization. I think one of the things that make people stay and interested and growing as an organization, whether it’s intellectual, a lot of learning and feedback, and they’re seeing how they’re growing an opportunity.

We know people’s physical capacity is very diminished right now, so how can the organization help that, not hurt it? Like, how do you get people a break and some rest and get them recharged? And then again, I think that, particularly now, where you’re in an environment, again, where you have some layoffs and otherwise, psychological safety, becomes a big part of that.

Like, I know leaders struggle with, someone said to me yesterday at a keynote I was doing, one of the questions was, “Look, our industry, rough time, bad year, probably some layoffs, otherwise. Like, what do we tell people?” I was like, “Well, tell them the truth. Tell them where your parameters are, where you need their help, what you’re going to do. Communicate with them well because there’s going to be another company that are going to tell every people everything is fine, and it’s not. And they’re really going to lose the trust of those folks.”

So, I think people, when they know the truth and the reality, they’re happy to stay with something. I think it’s when they don’t feel like they’re being told the whole story that you have problems.

Pete Mockaitis
All right. Well, could you share with us a fun story, a true story, with regard to a team who really saw a cool transformation when they did this capacity-building stuff, they took it seriously, they implemented some goodies, and they saw great results?

Robert Glazer
Yeah, I’ll give you some individual examples. So, one of the things that we do with all of our leaders is that we…and I’m going to give you two examples, I think from spiritual and intellectual, to talk about. We help our leaders figure out their personal core values because our belief is there’s no acceleration partners type of leader. The best leader is going to be authentic, and we want to help them figure out what do they value, what are they good at. Like, what are the natural things?

And the first time we did this, and people figured these things out, they actually kind of wrote it up, they went back to their teams, and they said, “Look, I really learned all these things about myself. This is how I kind of show up as a leader. This is what you can expect from me. This is what I need from you.” And three to six months later, we’d measured their performance before that offsite and we did all that and after, and really everyone improved dramatically. I just think their connections to their teams went a lot higher.

Again, example of intellectual capacity, learning feedback, so we will do a training where we model fake conversations between employees and their managers, kind of rip from the headlines. So, we’d sit down and say, “All right, Pete, you’re…” so the crowd knows both sides of the story, the crowd watching this, but we give you a narrative, “Pete, you just started today, you made some mistakes in the first couple months, but you think you’re doing great, and you want to get promoted.”

And then there’s Carly on the other side, and Carly has a card that says, “You meet with your employee Pete, and you just don’t think he’s going to make it. He has not the right attitude. He’s made a bunch of mistakes. He doesn’t seem to be getting it, and you need to sort of, like, let Pete know that this might not be the best place for him.”

And then we watch people have that conversation, and there’s a lot of platitudes, and there’s a lot of dancing around, and now you see why people aren’t on the same page. And we say, “Freeze,” and then we have the team all comment in, and I say, “How many people think that Pete knew his job was on the line?” And 20 people watching will say, “No,” and then I was like, “Okay, what are some different ways you could’ve approached?” and then we’ll have them start the conversation again.

And, again, this is just the thing, “Why do these conversations go so poorly all the time?” Because people don’t know how to do them. And why do they dread? They haven’t practiced them. This is an actual law and order practice, having very common difficult conversations that managers are going to have. It’s not surprising that people aren’t good at something, that they haven’t been trained on, and that they haven’t done before.

Pete Mockaitis
Okay. Well, let’s just keep rolling. Physically?

Robert Glazer
Yeah. So, physically, look, I think you’re putting your money where your mouth is on this in terms of one of the things that we did was we’ve done a couple of fitness contests where… Most companies say they want something and then they incentivize another. They incentivize never leaving the desk, and, “We’ll get you food and we’ll get you your vaccine shot without having to get up,” or all this stuff.

We have said to people on a couple of things, “Hey, we will cover, we will reimburse part of your vacation if you actually take seven days off and don’t communicate with everyone, and actually unplug.” So, we’re again aligning the incentive to that behavior. Similarly, we’ve had fitness challenges where people break into teams during the work day. They have to step aside a half an hour to do anything from walking, to yoga, to meditation, to working out, and the teams get a point and the teams compete, and I think the winners got sort of an Apple watch.

So, again, very different viewpoint when the organization is saying, “Hey, we’re actually compensating you, or paying you, or valuing things that are designed to give you more time, and pay attention to your physical health and make the workplace part of the solution, not part of the problem.”

Pete Mockaitis
All right. And emotionally?

Robert Glazer
Yeah. So, example, we’ve always had this employee TED Talks at our organization at our AP Annual Summit, and one year, we decided to step it up. There was a gentleman I knew named Philip McKernan, and he had a program called “One Last Talk,” where people get on stage and they basically deliver the, “What is the one talk that you would deliver if this is your last day on earth?” And these were not, like, he doesn’t let anyone escape with, “Oh, three great things to live a great life.” It’s much more personal.

So, we had a bunch of volunteers, we picked four people, they trained for two months, they got up there and gave these speeches, and there wasn’t really a dry eye in the room. These were like deeply emotional speeches talking about aspects of their lives that many people wouldn’t have known. What was interesting though was that over the next day, the level of sharing across the company, like what people were talking to other people about, making connections, “You are I work together for five years, and I never told you that I grew up in a single-parent household, and I find out the same about you.”

It was crazy watching how that opened the floodgates for people to want to connect on a more human level. And I think, again, that level of vulnerability just leads people to better relationships, more sharing, more understanding other people’s perspectives and where they’re coming from. And, yeah, it was a pretty cool experience.

Pete Mockaitis
That’s cool. Well, it sounds like there is a boatload of approaches, strategies, tools, activities, tactics, interventions, stuff you can do to see some upgrades, some increased capacity in each these domains. I’m curious, are there a few sorts of top do’s and don’ts that you recommend individuals and teams and organizations consider as we’re looking to implement some of this stuff?

Robert Glazer
Yeah, I think that, oftentimes, people try to make too many changes at once. I think people are pretty good with change over time. Similar to New Year’s resolutions, I always say, like, I’m a much bigger believer. If I saw a company trying to do everything that was in this book, I would think their success would be very slow.

I think if they picked a couple things, started doing them, getting traction, and then I think that getting that one percent better each day or week, and getting the compounding effect of that, usually works better than rushing into a bunch of things that you don’t have the time or energy or resources to support.

Pete Mockaitis
Okay. And are there a few starting points that seem just excellent in your experience?

Robert Glazer
Yeah, I guess it depends on the area. I think if we’re talking about kind of a learning culture, some really easy things that you can do to start just getting more discussion or interaction, a book club, a podcast club, or even the CEO says, “You read this book and we get together, and let’s talk about it. Let’s pick a topic, let’s do a book,” that’s super easy.

Reimbursing people for education and learning experiences, I think that’s something that you can do right away. There’s also feedback, like really working with teams on teaching them how to give feedback, what’s good feedback. So many of these things, I think, we just, again, think that people know how to do.

One of the examples I love and I used in the book is that Scribe, which is a book company that does a lot of self-publishing books, so they actually teach their customers on how to give feedback to their team. And they say something like, “Look, saying you hate this cover is not super helpful to our design team. Saying, ‘This cover is off brand for the colors we like and the imagery I want to use, and I prefer imagery that is more X’ is a lot more helpful.”

So, it’s really interesting, like in that context, they’re even teaching that, how to do feedback. So, yeah, there are so many ways for, I think, companies to improve, but I think focusing on opportunities to learn and learn together is usually a pretty easy one of them.

Pete Mockaitis
I love that notion about design feedback because I always feel ridiculous when I’m sharing my feedback on designs, and yet designers seem to really love it. I was like, “This font makes me feel like a child.” They’re like, “Oh, that’s excellent.”

Robert Glazer
That, actually, right. Well, at least they know.

Pete Mockaitis
I was like, “Really? I feel nutty when I say that out loud.”

Robert Glazer
At least they know what you don’t like about it. That’s fair on that.

Pete Mockaitis
That’s good. All right. Well, there’s two things you kind of touched upon that I think are really juicy, and I’d love to hear all the great, your favorite tools for them. First, let’s talk about exhaustion, when folks are just tuckered out.

Robert Glazer
They’re toast, and if you think they’re going to come in and work 80 hours a week, even if they wanted to, I think they’re toast. And I actually think it’s happening more at the leadership level. The leaders carry the water in that first year in COVID, and they have the kids they’re worrying about and the sick parents, and their teams. And then I think, eventually, carrying all that water has really impacted them, too.

Pete Mockaitis
All right. So, if you’re good and exhausted, where do you recommend that we start?

Robert Glazer
Yeah, look, it seems counterintuitive when there’s a lot to do but try to give people some real breaks, whether that is the weekend, whether that is their week vacation, whether that is not worrying about emails at 6:00 o’clock after night. One of the tools that I’ve used for years, and, look, France and some places have taken them to the extreme. I think you’d go to jail if you email people after 5:00 o’clock.

But sometimes, like on a Saturday morning, I love to clear out emails from the week, and I learned when I was CEO that if I wrote someone an email on a Saturday, they thought they needed to respond. And I was often doing stuff after hours because that’s when I had time to doing it. I wasn’t looking for a response, that wasn’t the expectation. So, I learned to just use delayed delivery.

And so, anytime I write something outside of kind of normal hours, I delay until 8:00 o’clock the next work day. The side benefit of this is you can look really awesome and be productive at 8:00 o’clock in the morning when…

Pete Mockaitis
“Wow, Robert has given me six emails within…”

Robert Glazer
Yeah, you can do 7:58, 7:59, 8:00, 8:01, now you feel like a slacker in the morning. But I think people really appreciate that, particularly when you are a leader and you’re emailing other people on your team, they don’t know the priority. People tend to assume that everything is important, and not that just you felt like writing the email to them at that time.

Pete Mockaitis
Yeah, or I had a cool idea, and I wanted to get it on paper. And while I was there, how about I copy/paste, send?

Robert Glazer
That’s the other thing I do. I keep a notepad for everyone I meet and I take that cool idea and I put it in the part of the OneNote, and, in that way, I sit down and talk about the four ideas as well so they’re not getting bombarded with ADD at different points of night and day.

Pete Mockaitis
That’s good. Okay. So, exhaustion, real breaks, whether that’s guidelines on the email timing or expectations, clarity that we’re not doing stuff over the weekend, or that week vacation is true and real.

Robert Glazer
Yeah. And, look, model the behavior. So, I’m a leader, “I’m going on vacation this weekend. If you need to reach me by an emergency, here’s the thing.” Put it on my autoreply, “Don’t email from vacation.” Because people will do what you say. This is the same over parenting. People will do what you say not what you do. Sorry, they will do what you do, not what you say. I got that backwards.

And that’s where I think it’s really important. If you tell people, “Oh, it’s fine to take a vacation,” but then you say you’re going on vacation, you’re out of office, and you’re emailing all week, what they take away from that is that it’s not okay to take a vacation.

Pete Mockaitis
Yeah, I remember when I was an intern, like I got the memo in terms of one the one side, the recruiting teams wanted the interns to have a truly fantastic experience so they go back to their university, and say, “Oh, my gosh, you got to work here.” But then there’s your actual work team, and they wanted useful stuff from you that brought things forward and served the client.

And so, I quickly learned, “Oh, in order to do well here, I need to completely ignore the preference of the recruiting team that wants me to not work much, and work as much as necessary to advance the stuff and have things look great for the team I’m working with. Okay, don’t listen to them. Do listen to them. Got it.”

Robert Glazer
And, look, this is the exact point, is that everyone figures this stuff out because the culture values it implicitly or explicitly. And it’s not like anyone told you this, but you very quickly figure out the rules of the road and what you need to do, and that becomes the default point and behavior. Then you think it’s normal and you teach it to the next person.

I literally had a friend, I think in five years, the people he worked for never let him have a vacation without calling him or bothering him. Like, there are just so many reasons why that’s wrong. It’s actually even bad for the company. Like, give the person a break so they actually feel refreshed in coming back. I think you should want people to have a life outside of work. They will do better work.

Pete Mockaitis
Yup, agreed. All right. Now, let’s talk about the folks having difficulty with real conversations, and you say, “Of course, it’s to be expected. They don’t have training or practice very much in that domain.” What are some great first steps to developing that skillset?

Robert Glazer
Practice. I think, I mean, we collect a lot of podcasts that talk about certain topics, “Hey, how do you have this sort of conversation? How do you have a difficult employee conversation?” I remember when I interviewed Patty McCord at Netflix, who’s sort of was part of their whole culture and the culture deck. She talked about when she was training people to do changes in jobs or whatever, she told them to call their own voicemail, say what they were going to say, and listen to it three times.

Just even some basic rep and practice, talk to other people, there are very few things that when you do it for the first time, have never practiced it, it’s going to go well. I think when you think about, in sports, no one does that. In business, we do that all the time. I wrote a Friday Forward about being a speaker at a conference, and I was sort of the general speaker and there was a subject matter expert after me, and I had checked the timing beforehand, I’d met with the AVP people, I had looked at the thing, I had that on my computer.

He came in with three times the amount of slides as the amount of time, didn’t set up AVP, someone had to do his computer. He had great content but he got pulled off stage because he never went through a dry run or practice, or it just doesn’t really work well to do things for the first time, and do them on stage. You should practice anything that you’re going to do.

In fact, someone was saying, our sales team, one thing that we could do better is, when we go into some big pitches, and we did this years ago in front of an important one, it was like we practiced the whole thing an hour beforehand. And what we noticed was we had some awkward transitions, “Oh, no, Pete, you take that. No, I’ll take that.” And we worked those transitions out during the practice, which having not done it, we would’ve made those mistakes in real time.

Pete Mockaitis
And when it comes to the practice of difficult conversations, it’s tricky because, okay, there’s a person, there’s an issue, and we got to talk about it. And, yet, if I want to practice it with them, it’s sort of already the performance…

Robert Glazer
Well, you got to practice it with other people, not with them. But you could practice it with your manager, you could practice it with a peer. Again, you could practice it with yourself. You could sit down there and record it, and be like, “That sounds not good.” Or, again, you can learn some tools that you can use. So, here’s one that I learned, and I learned through all those trainings.

We know the sandwich concept, right? And if you watch it, it’s so awkward. Like, when someone starts a praise, then I’m going to deliver the real thing I want to say, and then wrap it with praise at the end. And you confuse people, and they’re like, “Wait, wait. Am I being reprimanded?” because it’s like two positives and a negative, but negative was the real reason why you were having the conversation.

The last time I had to have one of those really difficult conversations, I actually picked up a cue from someone else, and I started by saying, “Hey, we’re going to have a really difficult conversation, so I just want to let you know that.” That just totally changes the demeanor to me fumbling around for a minute, and being like, “Hey, Pete, what’s going on?”

So, again, but I had to learn that. I learned that from someone else, I learned that that was a best practice. I applied the best practice and it was difficult but I think it went about as good as it could go. And the other benefit is if you know how to do these things, then you don’t lose nights of sleep beforehand on it.

Like, this is the whole point on capacity. Capacity is not more. When you think about intellectual capacity, it’s like if you have a better operating system, if you know how to do it smarter and faster, it should be less energy. If I had 20 of these difficult conversation things, and I walk into one, it will cost me a lot less energy and grief and all the stuff, like, I will know how to do it. That, to me, is the definition of capacity because it’s getting more done with less resources, not more with more resources.

Pete Mockaitis
That’s good. Okay. So, Robert, this is cool stuff, focus on the organization, the team, the leader level. If we find ourselves individual contributors who would like this stuff to be happening in our organizations but isn’t, what do we do?

Robert Glazer
Yeah, look, you can become a leader in the organization with different ways. So, again, a perfect example, just because you’re an individual contributor does not mean you couldn’t start the book club, or the podcast club, or a class, or help start a fitness competition for everyone at the organization. So, yeah, you want to honor individual contributors who don’t want to be leaders.

I think there’s a difference between wanting to be an individual contributor and not have a big team, and wanting to be a loner and not care about other people at the organization. I think, actually, what would make an individual contributor stronger is the more connection they have to the company overall. So, I think they should look at these things as opportunities.

Pete Mockaitis
All right. Robert, anything else you want to make sure to mention?

Robert Glazer
No, the one other thing I will mention is when we talked about the spiritual capacity and the core values of helping your team understand their core values, in Elevate, I did not have anywhere to point people to do this. And so, we started building it out over the years. We started doing it with our team. I turned it into a course.

There’s some information on that in the book but, also, if you go to CoreValuesCourse.com, if you’re interested for yourself or for your team to figure out, “What are our core values?” there’s an actual process that’ll take you through that.

Pete Mockaitis
Well, that sounds fantastic, and I want to hear more about it. What does the process look like?

Robert Glazer
Yes. So, it goes through a bunch of different behavioral-based questions to figure out, “In different environments in your life, where are you successful or not successful?” And I think when you answer these questions, and you ask to start to pull the answers together, you start to see some pretty consistent themes around where you show up and are highly engaged, and where you are disengaged. And it starts kind of setting the foundation for what your personal core values might look like. And then it gives you kind of a process to suss those out.

Pete Mockaitis
All right. Cool. Well, now could you share with us a favorite quote, something you find inspiring?

Robert Glazer
“What the wise man does at the beginning, the fool does at the end.” I’ve always liked that one.

Pete Mockaitis
And a favorite study or experiment or bit of research?

Robert Glazer
I was reading about the Dunning-Kruger Effect recently, which was pretty interesting. Dunning-Kruger says that the people who understand something the least often have the greatest overconfidence in their knowledge on the subject. And so, it’s an interesting study in organization or otherwise. Sometimes the loudest voice on something is often the most uninformed.

Pete Mockaitis
And a favorite book?

Robert Glazer
Well, I love Atlas Shrugged is one of my favorite books. The book I give to a lot of people is a book called Mistakes Were Made (But Not by Me).

Pete Mockaitis
Oh, I love it.

Robert Glazer
It’s sort of the definitive book. I have it on my desk here on cognitive dissonance. And I interviewed the authors recently. I think cognitive dissonance is so prevalent in everything we do every day, and just understanding that is a huge competitive advantage.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Robert Glazer
I don’t think I could live without this tool called SaneBox, which takes your email, filters it out, lets you snooze it to come back. So, it just keeps a lot of email that you don’t need to read out of your peripheral vision. And I remember one time my subscription expired, and like, 300 emails dropped back into my inbox, and I almost had a panic attack. Like, that’s how you know a tool is valuable to you.

Pete Mockaitis
And a favorite habit?

Robert Glazer
Well, I like brewing French brew coffee, and it takes five or ten minutes, so I try to time some…I like the concept of habit stacking. So, I try to do something else during those five or ten minutes I wouldn’t do, whether it’s writing in a journal, or stretching, or otherwise, because I can tie it to doing that every day. So, I like the concept of stacking a habit, like something you’re already doing with something that you want to be doing.

Pete Mockaitis
Okay. And is there a key nugget you share that you’re known for, folks are always quoting this Robert Glazer gem?

Robert Glazer
Friday Forward, I think, is the most popular of all time, it’s called the “BS of Busy.” And I think there are some things in there around many of us are busy or just saying that as an answer to everything, and we really need to understand it’s not a great answer to, “How are you busy?” when someone asks. So, I think we need to move away from being busy to being productive and being fulfilled, and so I’ve talked about that a few different times.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Robert Glazer
Yeah, so everything of mine, Friday Forward, books, podcasts, everything is at RobertGlazer.com, including the new book. If you want the shortest path to the new book, it’s EYT, like “Elevate Your Team,” EYTBook.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Robert Glazer
Yeah, the final challenge I think would be figure out what is most important to your organization today, and then see how you could be helpful to it.

Pete Mockaitis
All right. Robert, it’s been a treat. I wish you much luck and elevation.

Robert Glazer
Thank you, Pete.