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KF #30. Self-Development Archives - How to be Awesome at Your Job

1137: How to Build an Unbeatable Mind with Former Navy SEAL Commander Mark Divine

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Mark Divine reveals his strategies for forging mental clarity, focus, and resilience at an elite level.

You’ll Learn

  1. How to fix your broken attention span
  2. A simple 20-second breathing protocol for resetting your nervous system
  3. How to fuel extreme motivation

About Mark

Mark Divine is a former Navy SEAL Commander, entrepreneur, and NYT Bestselling author with PhD in Global Leadership and Change who has dedicated his life to unlocking human potential through integrated training in mental toughness, leadership, and physical readiness.

He owns and runs the SEALFIT Training Center in San Diego, California where he trains thousands of professional athletes, military professionals, SWAT, First Responders, SOF candidates and everyday people looking to build strength and character.

Resources Mentioned

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Mark Divine Interview Transcript

Pete Mockaitis
Mark, welcome!

Mark Divine
Hey, it’s great to be here, Pete. Thanks for having me.

Pete Mockaitis
I’m excited to hear your wisdom when it comes to having an unbeatable mind and resilience and so much good stuff. Could you maybe kick us off with a thrilling story that tees up some of these great lessons about mental toughness? No pressure.

Mark Divine
Thrilling story. Okay, so I was at SEAL Team 3 doing some parachute training. I jumped out of a helicopter about 1200 feet in the air. I was a second jumper out and it’s a static line jump so it was pretty low. It was nighttime. So I’m popped out and my chute deploys, which is always a good sign, as you might imagine. And I’m thinking, “This is just beautiful evening and I’m doing a dream job,” like anyone would love to be, like jumping out of a helicopter in the middle of the night and the moon is bright and everything.

And I, suddenly, see another jumper coming toward me, which was unusual because, as a second one out, I should have been above this guy, but somehow he must have had an uplift and he was coming right toward me. And, of course, from our training, I knew that for a mid-air collision, you’re supposed to pull your right toggle.

And so I pulled my right toggle, and he’s supposed to pull his right toggle, and both jumpers would then veer away.

Pete Mockaitis
Makes sense. Good standard rule.

Mark Divine
Yeah, that’s the SOP, standard operating procedure. So I pull my right toggle, he pulls his left toggle, and he collides with my chute, and my chute just collapses. Now, mind you, I’m about 1,000 feet in the air then, and that is about one second per 100 feet, so I’ve got about 10 seconds to live.

And so I immediately went into the practices that I had been training, you know, not just in the SEALs, but for four years prior to, through my Zen and through my martial arts training. And that was the default mode for me, which was I obviously very grateful for because it saved my life. So I just started breathing really slowly, calmly, and reciting the mantra.

Pete Mockaitis
There’s not too many breaths with 10 seconds.

Mark Divine
Right. Exactly. I had about six or seven of those breaths on the way down. Probably a lot less than that, actually. And the key point is I didn’t react with fear. So my parachute absolutely collapses. So I go through the SOPs, I’m calming my mind, I’m breathing deeply, I’m remaining positive about this situation, and I start to yank on my risers, which is the first thing you’re supposed to do to try to get them to get air, and I got nothing, no response.

And so I think, “Okay, second order of business here is to deploy my reserve.” So I take a deep breath, calmly. Pulled out my reserve ripcord, punch it, throw it out, and my reserve doesn’t catch any air. Now I’m down to about 300 feet.

And at the same time, I’m just super calm, right? I’m not like freaking out, which allowed me to think, “Okay, maybe I can go back to the main and work that one again.” So I went back to that and started yanking on those risers again.

And about 100 feet above the ground, which is practically nothing, my main chute caught enough air so that when I landed, I landed hard, but I was super relaxed and I did a perfect parachute landing for a PLF, meaning I just rolled out of it and ended up actually standing.

The reason this was interesting is that had I not had the training that I had, I would undoubtedly have reacted with fear. And my heart would have been racing, my mind would have been racing out of control. I wouldn’t have been able to calmly and methodically think through how to solve the problem in the eight or 10 seconds that I had.

And so I walked away without a single broken bone, which is pretty incredible. That scenario, not necessarily like a parachute accident, but I had multiple scenarios like that in my SEAL experience, my SEAL days where, you know, shit hit the fan, everything went wrong. And instead of reacting negatively or reacting out of fear, I was able to calmly deal with the problem.

Now, you might think, “Well, all SEALs are trained this way.” And it is true, right? We are trained to be calm under pressure and whatnot. But to have these skills in the first year of my SEAL career was fully attributed to meditation. And I started a practice of Zen meditation when I was 21. And it’s a big part of really why I became a SEAL. And I could tell that story, too.

But it really had a profound effect on my nervous system and my ability to focus and to just develop clarity under extreme pressure, which I found to be pretty useful as a special operator. Anyway, so I think experiences like that led me to want to delve deeper into those practices, into the development of what I now call unbeatable mind, development of the mind and the body and the spirit, and really plumb the depths of what’s possible for a human being.

And so that’s why, later on, I ended up kind of really refocusing and really going deep into that territory of human performance and the what’s possible for humanity, which is what I do today.

Pete Mockaitis
Well, mission accomplished, sir, and a thrilling story delivered. So you’ve learned a lot about this stuff with regard to mental toughness and staying calm under difficult times. Can you share what’s perhaps the most surprising or counterintuitive thing you’ve learned that when you share with people, they’re a little bit puzzled, like, “Really? Is that true?”

Mark Divine
Well, when I teach SEALs, I have to, like, use stories for the young guys, right? Sometimes I’m training 18-year-old kids who want to be a Navy SEAL. And one of the stories I tell them, and they come in and think, “Okay I’m going to…” they’re going to learn mental toughness and how to be a badass Navy SEAL from Mark Divine and through my SEALFIT team and program.

And they think mental toughness is just about really learning how to be hard, like how to tough it out, how to get through, you know, like my teammate Goggin’s story, it’s like, “Okay, you can always do more, you know? When you hit the wall, you’re capable of 40 times more, I just got to be tougher. Suck it up, buttercup.”

And I say, “You know, that’s actually really flawed thinking,” right? It’s important to be hard when you need to be hard, but it’s also incredibly important to be soft when you need to be soft. And what I mean by soft, because SEALs don’t like that language, like, “I’m not soft.” I say, “What I mean by that is to be really flexible and pliable and relaxed and to learn how to to let go.” So you can interpret that a lot of ways.

So the story I would tell is, like, “If a tsunami is coming, and it was inevitable that it’s going to just knock everything down in this path, would you rather be the mighty oak and strong? Or would you rather be like the the lowly reed and super flexible?”

And they said, “Well, in that scenario, I’d rather be the reed because the reed is just going to get washed over and then it’s going to pop right back up and carry on with its life. Whereas, the oak is just going to get swept away and it’s going to get killed.” See, that’s right.

So mental toughness, the big aha is that mental toughness is actually a balance between the hard and the soft. And, also, if you want to use the Eastern concept, the balance between the yin, which is the hard, and the yang, which is soft. Yin represents forcefulness, you know, get-it-done mindset, pushing through the pain. And the yin, the soft side represents receptivity and creativity and flexibility and taking time to recover and relax.

So one of the reasons that the SEAL athletes that I train are so successful is this principle put into practice through their training regimen, through how they navigate their lives, through how they approach even a single day. You’ve got to balance the hard and the soft, otherwise, you’re going to break.

Pete Mockaitis
Well, could we hear a story of someone who internalized some of these principles and saw cool transformation as a result?

Mark Divine

Every one of the SEALs that I’ve trained have internalized it. They commit. I’ll give you an example. So there’s a guy named Shane. Now Shane recently got out of the SEALs and went to Rutgers Med School. He’s now a doctor.

But he came to me as, like, an 18-year-old, like hardcore, you know, heavy weightlifter and just really kind of beast-mode guy. And most of the guys come, you know, if you want to be a Navy SEAL these days, like you’re already pretty fit.

And what I do through my training, or did, was round you out and give you all the skills of mental toughness, resiliency, emotional control, the softer side. And then I make sure that the physical is going to be sustainable for the year-long training that you’re going to be in.

And what I mean by that is most guys come to me and they’re just, what they lack is not, they’re great runners, they’re great, you know, in all around great shape, but they lack the durability to punish their body the way the SEALs will punish it every single day.

And so that durability is kind of a mixture of like physical stability, usually in your joints, and your spine, as well as the ability to hold your mind on the task over a long period of time, which brings in the concept of yin and yang, or hard and soft.

And so we train them. So I had to train Shane to basically get out of his own way and stop just pushing like everything was a competition. So we call it co-opetition. Everything was a competition in the sense you wanted to compete with yourself and put your best effort in. But if that best effort was going to lead to an injury or degradation of the team, the team’s capacity, then that was flawed thinking.

And so what I taught Shane was that, even in the course of a single evolution and also in a day, like we consider each day like a major evolution, like it was a performance sport just to get through the day. Because when we train for a special operation, you’re training like eight hours a day or longer just to get ready for it. And then when you go through training, you’re training for 12 to 16 hours a day.

So we would do hard things during that, but we would also spend time sitting and just doing what I call box breathing, just breathing for arousal control. And we would spend time meditating and concentration practice to deepen our attention control and our concentration. And I had them doing yoga.

In fact, at first, back in 2006, when I was doing these, teaching these skills, I learned very quickly that I shouldn’t call it yoga because the guys would cross their eyes and some guys are like, “Well, my religion forbids me from doing this.” I’m like, “What?” So I changed it to functional mobility, integrated development, those types of terms I used. And you see those throughout Unbeatable Mind.

But if someone who’s ever really approached development the way from a different perspective, you could say, “Well, that Unbeatable Mind is actually kind of a compendium or a combination or integration of Eastern practices, such as yoga and mindfulness and breath work, with Western practices of peak performance, sports psychology, Western therapeutic depth psychology, and a little bit of just Navy SEAL kickassery.”

So I brought all that together and I had to, like, simplify it and present it in a way that an 18-year-old kid would be like, “Yeah, this is awesome and it really works.” So I taught Shane and these other SEALs how to not just be hard, but to balance that out with these practices that really created a total warrior, right, a warrior that could be calmly sitting in a meditative posture or visualizing their mission, but they’re simultaneously just absolutely alert, and the explosive power that they have is like a coiled spring, right, but it’s locked and loaded. It’s not going to it’s not going to release until absolutely ready, right?

And those are the skills that I think are super valuable for everyone these days. We have a saying that, in the military, we prepared for VUCA – volatility, uncertainty, complexity, ambiguity. And back in my day, that was episodic. Like, you go to war and you’re going to VUCA, or, if you’re going to do a specific operation, maybe a clandestine op, the VUCA is basically time on target, or if something goes wrong.

But nowadays, they’re using that term pretty frequently in the business world because everything is changing so fast, and it’s so volatile, and so uncertain, and so complex and ambiguous that the entire business world now is VUCA and it’s persistent, it’s not episodic.

So the skills that I taught the SEALs and I taught through Unbeatable Mind are now looking more more useful, if not imperative, for business leaders and everyday leaders for that matter. This idea that you have to be calm and clear and focused and, basically, be able to declutter all the crap, discern what’s really important, what’s really true to be in control of your thoughts and your emotions at all times so you don’t get triggered into reactivity.

And to be an exceptional teammate because your ego has been honed, refined, polished, set aside, whatever term you want. And you really are recognizing that what’s in your interest is usually what’s in the team’s interest. So you put your eye on the team and help the team succeed. And through the team’s success, you find success and also more purpose and meaning.

So the transformation is multi-dimensional, in other words. We’re transforming an individual to be more capable from a skill perspective, but also more competent, confident, and conscious from kind of the internal awareness and sense of self and perspective lens.

Pete Mockaitis
Very cool. Well, let’s talk about some of the secret sauce, the means by which one pulls off some of these cool things. So holding your mind onto a task for a long time is something you highlight. And that’s something that I hear from listeners that it’s hard in terms of there’s a lot of, you know, pings, beeps, distractions, emails, whatever, or there’s just a task that’s boring, it’s not interesting to them, or it just keeps going and going and going. What are some approaches that we could use to pull that off well?

Mark Divine
It’s a great question. And there’s a lot of simple tactical things, and then there’s the stuff, the training your mind. The tactical things are to really just commit to doing less things and doing them better. So stop multitasking. Multitasking degrades your output by about 40%. So you think you’re getting more done, but you’re actually getting 40% less done and you’re doing a worse job at it.

And multitasking trains distractibility. And people say, “Well, I only do one task at a time,” but if you’ve got your phone near you, and you’re prone to looking at the alerts when they pop in, because you think, “Oh, there’s an important text,” or, “There’s an important phone call,” that’s multitasking.

And that’s training distractibility. So you’re bleeding off your attention, bleeding off your ability, your energy, actually, right, which is going to lead to low-grade motivation, you know, like piercing a balloon and it’s just bleeding out. So things like that. Starting to turn off, like I have no alerts on my phone whatsoever.

Pete Mockaitis
Yeah, me, too.

Mark Divine
And that was fairly up, finally had to be like, “Get this thing out of my…” I wanted to throw my phone in the frickin ocean one day. I’m like, “I’m tired of this thing.” So I took off all the alerts. And take a vacation from the phone. Every day, you should have that phone out of your sight for a couple hours or longer. And, certainly, when you sleep.

But you also should take a vacation from it like once a week for the whole day, or most of the day. So I think it’s kind of like intermittent fasting with your digital device is a really smart thing because you’re getting your attention back and you’re rebuilding energy that was bled off through that device.

I don’t watch any news or any like network TV. Like, network TV, it’s built today for high-speed mind that is a very distracted mind. Even I heard Netflix, like, I can’t watch Netflix because most Netflix shows and movies are designed for split screeners.

Pete Mockaitis
I’ve heard that, yeah, that’s why they keep repeating things now.

Mark Divine
Yeah, there’s no depth whatsoever. They basically expect that the viewer is not paying attention. And that’s why they’re skin deep and they skip all over the place, and they don’t leave any of the plot for you to figure out anymore, you know?

So if you think you need that playing in the background while you’re doing work, my son does that, and it’s because his mind is trained that it needs that kind of distraction. And it’s unfortunate because it’s bleeding off your attention.

And the other thing is, like, with those shows and also with commercials, they move so fast that they’re training your brain to have that kind of fast twitch reactivity, which is very challenging then when you try to shift focus and do any deep work. Your brain needs to actually slow down and you need to learn how to slow your brain down in order to do the deep work. So I recommend not even watching TV.

Forget about how negative this stuff is and the reality that even through the TV shows and the movies, not just the commercials, but your mind is being trained and conditioned to accept a reality that might not be true. Let’s not even talk about the news, right? That’s just pure mental conditioning and propaganda.

I have a saying that I like to say a lot, but if you’re not training your mind, then someone else is training it for you. Because, essentially, your mind is the sum total of all that you’ve consumed mentally through your experiences, through your reading, through your screens, and through the interactions that you have.

So if you want to change your mind, then you’ve got to change the input, and you’ve got to basically deconstruct all the false ideas and beliefs and ways that your brain works, such as being extremely distractible and operating at like a gamma level when you should be operating at a high alpha, low beta level. So those are the tactical things.

The training aspect of this piece, Pete, is like radically simple in its form but difficult in that it requires a lot of discipline to do. And it’s simply, like I use the box breathing, which I referenced earlier, as a container for a series of mental discipline practices that bring you that calm, focused, clarity and ability to really, really get shit done at a high level without the distractions.

So let me explain real briefly how that works. So box breathing, it’s a practice that I coined back in 2006 when I was training. Remember I said I couldn’t use like yoga terms and, you know? I had learned breath practices through my Zen training when I was 21.

And then later on, I really did get into, like, the traditional eight limbs Ashtanga yoga, which is mostly about meditation, concentration, self-awareness, introspection, and the stretchy bendy physical part is the least of it. It’s a process of transformation. And so I learned breath practices through there, and I knew it was called pranayama.

And pranayama means controlling the life force because breath is life. It’s not just oxygen. It’s life. It’s prana. It’s chi. It’s energy. So when you do breath practices, what you’re doing is taking control of the life force and you’re consciously using that life force to purify your mind, open your heart, and to train your mind to tap into greater powers that every human being has the capacity for.

So instead of calling it pranayama, because I tried to do that for a couple of my classes, and they’re like rolling their eyes and thinking I’m gone off the deep end. So I just said, “Okay, we’re to do a simple practice.” I called it box breathing.

And that is to all the principles that we now know to be so important for breath work, were kind of unknown back in the mid 2000s. But I knew what worked for me and I’ve been practicing and training and seeing the benefits on myself for years. And that is deep diaphragmatic nostril breathing, right?

Nostril breathing, mouth closed, eyes closed if you are in a practice setting. Eyes open if you’re like standing in line, or at the bank or something, you can do this practice. And that deep nostril breathing, we did it in a pattern of five count inhale, five count hold, five count exhale, and five count hold. So it had a pattern of a box or a square, hence, the box breathing.

So if each count is roughly one second, you’re talking about a 20-second interval for one full box breathing cycle, and that’s three breaths per minute. And, over time, when you practice it, if you turn this into a daily practice, and my recommendation or my prescription is 20 minutes in the morning when you first wake up, and 20 minutes in the late afternoon, over time, this has an extraordinary effect just on your physiology.

And here’s what it does. Number one, because you’re breathing through your nose in that slow, controlled, deep, diaphragmatic way, you’re massaging your vagus nerve, and that’s stimulating your parasympathetic nervous system, which is your rest and digest.

That’s the yin function I was talking about. That’s the receptivity, the calming, the relaxation, which is getting your body and your brain into homeostatic balance. So you’re bleeding off all the excess stress that you built up over your lifetime until you get into this perfect state of homeostatic balance.

And the other thing that happens is, because you’re breathing in slowly, five count in, five count out, and holding for five count, when you’re operating throughout the day and you’re not doing box breathing, which you’re not going to be doing that most of the day, you’re going to be doing regular breathing, but your breathing, then, naturally begins to reshape itself into that form of five count in and five count out through the nose.

And we now teach that and we call it tactical breathing as a practice, but it becomes something you quite naturally do. And so that’s six breaths per minute, right? Five seconds in, five seconds out, that’s 10 seconds, times 60 seconds, that’s six breaths per minute.

Pete Mockaitis
So no holds in the other word, in that way. Okay.

Mark Divine
Yeah, right. So during the day, the practice will lead you to this natural nostril breathing, six breaths per minute, which, astoundingly, research has come in on this in the recent last two or three years, that that is the ideal breathing pattern for health and longevity. And we just kind of stumbled on this and we’ve been teaching it since the early 2000s. So what an incredible benefit.

And, again, we’re just talking about physiological at this point. The term we use is arousal control. You’re controlling your arousal response. And your out arousal response is simply your left hemisphere brain is wired to detect threats. And it’s five times as negative as it is positive as a result of that.

So you’ve got this mechanism built for survival that is through the amygdala, constantly sniffing everything that’s happening in your environment, every stimulus, external and internal, and saying, “Is this safe or is this unsafe?” And at least five times more than positive, it’s saying, “It’s not safe. It’s negative.” And when that happens, it activates your sympathetic nervous system, which is your fight or flight or freeze.

And that’s dumping adrenaline and epinephrine and cortisol into your system to get your body ready to fight. Well, the problem is 99% of the time, it’s really not a threat, right? It’s really not a threat, right? So that alert comes in, you think it’s your boss, the phone rings and you see that it’s a creditor, you know, you’re in traffic and someone cuts you off, then that could be a threat, but most of the time it’s not.

But you’re reacting negatively and it’s jacking you up into this sympathetic arousal response. And the problem is that, when your sympathetic nervous system keeps getting triggered like that, then your parasympathetic response atrophies. It quite, literally, goes offline because it says, “Well, you don’t need me.” It’s not getting, you’re just like other channels in your brain. If you don’t use it, you lose it.

So what I found is, even with these young guys that I work with, and every one of the older clients I work with, they’re stuck in hyper arousal. So this simple practice of box breathing will reset their nervous system so that the parasympathetic nervous system comes back online. And then it slowly and, with certainty, bleeds off all that excess stress, and brings the hormones back into balance, and then you’re sleeping better, you’re feeling better, you got more energy, so you’re exercising better everything comes back into balance.

And people, just through this practice, have literally lost excess weight they were carrying just by breathing effectively. It’s pretty extraordinary. So that arousal control has a pronounced and profound physiological and physical effect to bring your body back into balance.

And guess what? Your brain also, because it’s part of your body, comes back into balance as well, and your brain starts to operate more effectively instead of that high gamma distracted state, which is reinforced by your environment, in this culture that we live in, with this fast pace and constant distractions.

It begins to actually function at a slower level, in a mid-beta range, and even when you’re doing the box breathing practices, it’ll drop into a high alpha or mid-range alpha. This has extraordinary benefits now in the mental realm because the subjective experience of that is of more calmness and more clarity because your mind isn’t racing. You get less of the monkey mind popping around, popcorn mind.

So, already, it’s having an effect on training the quality of your mental experience. So the physiology then spills over into the psychology. Well, the second part of this, Pete, is that I asked the students to focus keenly on that box pattern like they’re Inspector Clouseau, and they’re watching every little nuance of it, every little nuance of the inhale with internal eyes like they’re watching it and they’re experiencing it with their internal senses.

You have five external senses and a number of, I’ve read, five internal senses. I mean, internal sight, internal auditory, internal sensations. And so you turn those directly toward the breathing pattern itself.

And we say, “You watch it closely. You can even visualize it if you want.” We have an app called Unbeatable Mind Box Breathing where we it shows a box being filled in as you do the breath, so you can watch that for a while and then visualize it.

Now what that is doing is holding your attention on one thing and one thing only, and that’s this box pattern. So this is like classic Zen training. All Zen training starts out with concentration. In fact, Zen is primarily a concentration path. It’s one of the two primary paths of meditation, are concentration or mindfulness.

What most people don’t realize is that concentration is a prerequisite for mindfulness. And this is why people jump into mindfulness and they fail, because they just simply can’t do it, because they can’t control their mind. They can’t control their attention.

So by holding your attention on the box pattern, what you’re not doing is paying attention to all the other thoughts that come. They’ll still come and go. You’re not like, you can’t not have those other thoughts, because thoughts happen to you.

And you can generate thoughts, but most thoughts, you know, the default mode is thoughts happen to you, 60,000 thoughts a day and 59,500 are the same thoughts that came to you yesterday. They just happen to you. And when you think you’re thinking, it’s when you’re taking a thought that happens to you and you’re grabbing onto it. And then you’re generating secondary-level thought, like rumination or pondering or like planning, that type of thing.

So when you’re doing the box breathing practice, you’re holding your attention simply on the box pattern. You’re ignoring the rest of the default mode network thoughts. But what will happen is your mind, because it’s especially in the early stages, will kind of wander over there and start ruminating or start grabbing on because it gets bored. And so then the practice is to notice that and to bring it back to the box.

And so you’re training now three things. Arousal control, which we already talked about, that’s the physiological. Now we’re getting into the mind, attention control, which is to hold my attention on just one thing. All I’m asking you to do is this one thing, just hold your attention on that box pattern.

But notice when your attention either gets split and you’re focusing on the box pattern and thinking about something, or if you’ve completely wandered off the reservation, notice that and notice it earlier and earlier and come back to the box pattern and hold your attention on the pattern for longer and longer. And we’re shooting for 50% of a 20-minute session.

If you can hold your attention on the box pattern for 10 minutes, you’re actually doing really well. And you’re deepening your powers of concentration. It’s like gathering up all your mental energy, which was being thrown out there like a floodlight, and you’re focusing it like a laser beam, and you get really, really sharp and penetrating mind. That’s extremely valuable.

Pete Mockaitis
And, Mark, when you say 50%, now you’ve got my optimizing, point-scoring, loving self going. I’m curious because, I mean, I’ve done a number of mindfulness-y things. I even have the Muse headband. And so it’ll give you some numbers about how much I was relaxed or whatever. But I’m curious, since I do find that quite motivating, is there a means by which you can see, “Oh, I was 41% last week, and now I’m 43%”? Or  is that unknowable?

Mark Divine
If you want to collaborate on creating a wearable that can track that, I’d be all ears. No, it’s clearly subjective. I’ll give you an example of why, or the reason why I know this to be true. I mentioned that this second part is very similar to Zen training. And I spent four years training Zen, before I went into the SEALs, under the watchful eye of a guy named Tadashi Nakamura, who’s still alive. He’s in his eighties in New York.

He’s a very famous grandmaster martial artist, runs a martial art program that he created called Seido, which means the way of sincerity, and headquartered in Manhattan. So I was in Manhattan after college for four years, got my MBA at Stern School of Business, NYU, and, believe it or not, became a certified public accountant in New York.

But during that time, probably the most momentous thing that happened is I trained under this guy, starting as soon as I got to New York, I just stumbled into it. Since I was 21, I trained with him for four years. And, of course, did all the karate stuff, got my black belt.

But what really transformed me was he was a Zen teacher, had a Zen class every Thursday night, which I joined with about 10 other black belts. And we would then go to the Zen Mountain Monastery up in Woodstock, New York several times a year for these long four- to five-day sits with the Zen monks.

And the basic practice, and he never deviated from this, and you’re sitting on your bench, was simply eyes closed, inhale, exhale through the nose, and count one, but don’t think of anything else. Inhale, exhale, count two. Don’t think of anything else.

And the goal was to get to 10. And, of course, the first few times I did it, I got to 10 no problem, but when I was honest with myself, I was thinking the whole time, and I realize, “Oh, shoot, now this is really serious.” If you think, you have to go back to zero.

So inhale, exhale, “I’m doing great. Oh, shoot, I just had a thought. Back to zero. Inhale, exhale, one. Inhale, exhale, two. How am I doing? Oh, I’m doing good. Oh, I’m thinking. Back to zero.” Or, if you start thinking, your mind is just wandering off the reservation, which is going to do until you train it.

So it, literally, took me, Pete, about a year before I could, with integrity, say that I got to five without any thought, without any other competing thought in my head. And I once asked him about it, and he said that that actually is really good, for students of Zen to be able to have that.

Now we’re talking about roughly a five-count inhale, five count. Back then he didn’t specify. That was my add later on. But we’re roughly talking about just one minute. You know what I mean? Five rounds is only about a minute. Wow, that’s how busy your mind is.

So if you can sit and still your mind for a minute and have no thoughts whatsoever, that is profound. You know, the Buddha said once that you could find enlightenment in a single breath if you’re paying close enough attention.

So I think that’s really, it’s a great mark or target to shoot for. And anyone listening who tries it or has tried this will agree with that, it’s not easy. It’s really not easy because, again, the brain has just not been trained this way. I think there will be a time in the future where we teach these skills to young kids, kind of like they would do for the Panchen Lama or the Tibetan monks for the kids, they start them young.

It’s extraordinarily valuable to do this type of training at a younger age when your brain is still developing. In fact, one of the reasons I think I had such extraordinary benefit with my meditation practice is because I was 21 when I started. And now the male brain doesn’t fully develop until it’s mid to late 20s.

And so, neuroplastically, my brain was just on fire developing all these new pathways, all these new skills through my meditation practice in my early 20s. And it’s completely changed my life. So it’s a valuable, I think, that’s just, you know, I use that 50% just partly to motivate people, but also to help them understand that, you know, just be easy on yourself. This is not easy work. So be kind to yourself, in other words.

Pete Mockaitis
Understood. And so we talked about being able to persist, hold our mind onto a task. I’d also like your take on how to start something. If we’re dragging our feet, we’re procrastinating, we’re, “Ugh, I don’t feel like it,” have some avoidance, do you have any pro tips there?

Mark Divine
Well, probably the biggest pro tip is, whatever you’re going to do, whatever you want to do, make sure that you should do it. And so you say, “What do you mean, Mark?” Well, remember earlier I said we should all be doing less things better. And then the question is, “Okay, good, I agree with that. But what things should I be doing that go in that bucket of less things? What makes it through that wicker?”

Well, it’s the things that you should be doing. And the things that you should be doing are always going to be related to who you are, not what other people think you should be, or should be doing, or what society thinks you should be doing, or what your parents think you should be doing.

And so the most effective way to develop extreme motivation and personal accountability is to get clear on who you are and why you’re on this planet and what you’re going to do about it, your mission. So this is like one of the most fundamental things I teach. In fact, it also is probably the ultimate secret to resiliency and mental toughness is when you’re doing what you know you’re supposed to be doing, there is no quit.

No matter what also comes up to you, you just navigate it with grace because you know it’s there to help you learn, and it’s just something you have to go through. It’s going to make you stronger. It’s going to help you fulfill that mission.

Now my feeling is, unless you’re blessed with this insight at a young age, is that the best way to really get clear about who you are and why you’re here, and then what you can do about it, is through a practice of stillness. Well, guess what box breathing is? It’s a practice of stillness. So we can build that into the practice.

I mentioned earlier, box breathing is a stacked practice. We’ve already talked about arousal control, attention control, concentration. It naturally opens up to mindfulness. And as I mentioned earlier, concentration is a prerequisite of mindfulness.

The part of you that is focusing on the box pattern and that notices, the part of you that notices that your mind has wandered becomes your primary seat of awareness. In other words, instead of identifying with the thoughts, you become identified with the witness of those thoughts, which is the ultimate aim of mindfulness, is to see yourself in the perspective of the witnessing, non reactive, aware human being that is seeing thoughts and emotions happening to you and through you, but you’re not caught up in them. You’re just watching them as if you’re watching a play.

So when you develop that skill, then you’re in a state of receptivity. Every other skill that I’ve talked about is the yang, it’s an active process. But when you get into that witnessing awareness, then you shift it into your contextual mind, your right brain, which is beyond space and time. It doesn’t have the same construct. It doesn’t create sense of separation in space and time. That’s all the function of your left hemisphere, your left brain.

So you’re in your right brain and you’re in that witnessing awareness, and in that space, you become connected to the rest of your mind, your heart, and your gut. And we now know that the heart and the gut are brains. They have neurons, neurological processing, neurochemicals, neurons itself. And so in that receptive space, the right hemisphere is what connects to your heart, mind, and your biome, your gut mind, and your entire enteric nervous system, your entire body becomes a mind and an antenna.

And so in that very calm and receptive state, witnessing state, you begin to get messages from your heart. I mentioned earlier, my meditation led me into the SEALs. I knew nothing about the SEALs when I went down to New York. I was planning on being a CPA and making a lot of money and going into investment banking.

But the longer I sat on that meditation bench, now two years or three years into it, I started to get messages that I was meant to be a warrior and that I was misaligned, that I was heading down the wrong path fast. And it really kind of created like this existential crisis in me.

Like, I thought I had a midlife crisis at 23 years old because I’m like, “Well, how is it that I’m sitting here in a suit and tie and racing toward this MBA, CPA, and to make a lot of money? How is it that I’m supposed to be a warrior? Why am I getting all these signals that I’m 100% misaligned and going down the wrong path, and I’m going to live that life of quiet desperation that Henry David Thoreau talked about?”

Well, it’s because my heart was telling me that I’m a warrior, I’m meant to be a warrior. And so I started to take it seriously. And I started to ask better questions, “Well, if I’m meant to be a warrior, then how? How am I supposed to serve as a warrior?”

And that’s when the world, you when you start getting close to your own truth, then synchronicity happens. So, for me, the synchronicity showed up in the fact that I walked home one night, kind of pondering this existential crisis I was having, and I walked right by a Navy recruiting office, and there was this poster there, and it didn’t say SEALs on it.

It said, “Be someone special,” and it had pictures of Navy SEALs doing what I thought was pretty cool shit, like jumping out of airplanes. And I was like, “That’s how. That’s it. Thank you, universe. That’s how I’m supposed to be a warrior.”

So back to your question. If you lack motivation, it’s probably because what you’re doing is not the right thing and you’re misaligned. Now that, you know, what do you do then is another, you know, that’s a whole different discussion.

Because if you’re misaligned, it’s not going to go away. It’s just going to keep getting worse and worse. Your motivation is going to keep declining. You’re going to get more and more burned out. You’re going to feel more and more disconnected.

And I think a lot of people in our culture suffer from that because they’ve been taught that, “You know, I’m supposed to be a lawyer,” or, “I’m supposed to be a doctor,” or something. And it may be completely off from what they really are meant to be doing in this life. And when I say meant to be doing it, it’s not a job or a career. It’s who you are. But it can be encapsulated in a career.

Like, being a Navy SEAL was a job, but it certainly sparked and allowed me to express the warrior in me. But I always said that my purpose was to be a warrior, not a Navy SEAL Admiral. Because if I had said, “I’m going to be a Navy SEAL Admiral. Well, that’s my purpose,” we wouldn’t be having this conversation today. I’d be still in the Navy probably.

But, no, my purpose was to be a warrior, and that transcends the structure of what you do. It’s really about who you are, what your beingness is. So if you’re doing something that isn’t in alignment with your beingness, then you will experience a little bit of crisis. And crisis literally means opportunity for transformation. That’s what crisis means. So it’s an opportunity for you.

So to face that opportunity and say, “Okay, I hear what Mark is saying and I think I’m in that boat. The reason I’m burning out, lacking motivation, it’s not because I just have a shitty job, it’s because I’m misaligned. So what I need to do is go learn to sit in silence and to open up my mind so that I can hear my heart’s calling, and get a greater understanding and some clarity about who I really am and why I am on this planet at this time so that I can align with that.”

And aligning with that might not be leaving your job. Like, if you’ve invested 20 years or you’re waiting for a pension or something like that and you got a family to feed and a mortgage to pay, I’m not suggesting you just blow it all up, but you could find meaning through some service.

Maybe it’s like you were meant to really work with the earth. You just love it, and so you start a garden or you go develop a community garden somewhere. And it’s going to be different for every single person. And some people, I’ve worked with tons of clients who, like, literally have left their jobs to start their own business.

Or, I think there’s probably like 15 or 20 clients I’ve worked with who have gone off and written books because they really had that urge, they felt that need to really say something, put something out in the world, creatively like that.

So that’s the fastest path to motivation, really, is to discover who you are and what you’re meant to do about it, but that’s a slow path. It can be a slow path. It takes time, it takes patience, and it takes contemplation.

Pete Mockaitis
All right. Well, Mark, we’re having fun here. It’s time to hear about a few of your favorite things. Can you kick us off with a favorite quote, something you find inspiring?

Mark Divine
What a man can think and believe, he can achieve. That was Napoleon Hill. The first book I read that ever really kind of touched on a greater human potential than what most of us are taught. So Think and Grow Rich. If you haven’t read Think and Grow Rich, that’s a must read. I think I’ve read it about 10 times.

Pete Mockaitis
Okay. Well, you mentioned Think and Grow Rich, do you have any other favorite books?

Mark Divine
One of the books that really blew my mind and got me down the rabbit hole of what’s possible for human beings, and it’s the only book that Steve Jobs carried on his iPad, by the way. It’s called the Autobiography of a Yogi by a guy named Paramahansa Yogananda. That’s doozy. I highly recommend that one.

Pete Mockaitis
All right. And a favorite habit?

Mark Divine
Box breathing.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with people, they quote it back to you often?

Mark Divine
If you want to move fast and break things and do great things in the world, then you’ve got to slow down and spend time in silence every day, spend time cultivating these qualities that we’ve talked about in the show, and get really clear around who you are and why you do what you do, so then you can go out and bring it to the world.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Mark Divine
MarkDivine.com, and Divine is spelled D-I-V-I-N-E, that’s my personal website. Pretty much anything you need is there, or would find interesting. UnbeatableMind.com is my training program, and so we’ve got great programs, great courses, and a community, and even a mental toughness certification that teaches all these principles, and you can go teach it to others or help others.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Mark Divine
Yeah, I would challenge you, you, Pete and your listeners, to take up a practice of box breathing and try it out for 30 days. If you don’t think you can afford 20 minutes in the morning, 20 minutes in afternoon, just do 10 minutes and 10 minutes, or just do 10 minutes in the morning. But do it every day for 30 days. And prove that I’m right. Don’t take my word for it. Be that study of N equals one. Prove that I’m right. Even 30 days of daily practice can be utterly transformative. So do that. I challenge you.

Pete Mockaitis
All right. Mark, thank you.

Mark Divine
Yeah, hooyah! It’s been a lot of fun. I appreciate you, Pete.

1132: How to Find Deep Satisfaction While Pursuing Excellence with Brad Stulberg

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Brad Stulberg shares foundational principles for making the process of self-development more fun and fulfilling.

You’ll Learn

  1. What true excellence looks and feels like
  2. Why to stop chasing happiness—and what to focus on instead
  3. The best tool for building focus and concentration

About Brad 

Brad Stulberg researches, writes, and coaches on performance, well-being, and sustainable excellence. He is the bestselling author of The Practice of Groundedness and Master of Change, and coauthor of Peak Performance

Stulberg regularly contributes to the New York Times and his work has been featured in The Wall Street Journal and The Atlantic, among many other outlets. He serves as the co-host of the podcast “excellence, actually” and is on faculty at the University of Michigan. He lives in Asheville, North Carolina.

Resources Mentioned

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Brad Stulberg Interview Transcript

Pete Mockaitis
Brad, welcome back!

Brad Stulberg
Pete, it’s a pleasure.

Pete Mockaitis
Well, I’m excited to talk about excellence. That’s one of my favorite things. And so you will share with us the way, but I’m very curious upfront. You have achieved excellence in lifting vast quantities of weight. Can you tell us a little bit of the story of this journey and what that illustrates about excellence?

Brad Stulberg
Yeah, I can. So, I am an armchair power lifter, I’d say armchair because I’m not actually being a national or world-class level or anything like that. But I got really into deadlifting, in particular, maybe five or six years ago, and I’ve just been working toward the craft for that period of time.

And my PR deadlift is 530 pounds. I pulled that at a body weight of about 200 pounds, so more than twice my body weight, which is a pretty, pretty significant pull.

And the way that I like to think about pursuing excellence in the process of that is, yeah, I’m working toward this goal of deadlifting a lot, but the deadlift is also working on me. So I’m learning about the power of community. I’m learning about being comfortable, being uncomfortable. I’m learning about fear. I’m learning about vulnerability. I’m learning about resilience. I’m learning about patience. I’m learning about setbacks.

So all of these things that happen in the gym are life lessons that I can carry with me into my marriage, into how I raise my kids, into how I write, into how I show up for my community members, and so on and so forth. So I think it’s actually like this really nice encapsulation of excellence because, on its face, all dead lifting is is lifting a bunch of weight from the ground to your hips.

But it can be full of meaning because of all the things that you learn in the process of trying to lift that heavy-ass weight from the ground to your hips.

Pete Mockaitis
Well, could you maybe give us an example of, I imagine, there’s a lot of little learnings associated with, “Oh, place my feet like this, or grip it like that, or train according to this schedule with this many reps and weights, etc”? Can you share with us an abstraction or a carryover or a takeaway that goes beyond the deadlifting itself into other domains?

Brad Stulberg
One of my favorites that has impacted me is when you’re attempting a really heavy lift, perhaps more weight than you’ve ever lifted before, there’s often a real element of fear. And that fear is not because you’re scared that you’re going to miss the lift, I mean, unless you’re competing in the Olympics, no one really cares if you make the lift or not.

It’s a fear of what it’s going to feel like. Like, it feels genuinely uncomfortable, like death, to try to pressurize your body to lift that much weight. And a couple of years ago, I was about to attempt a PR and my training partner at the time, his name is Justin, he looked at me and he just said, “Brave new world.”

And what he meant by that is, “I don’t know if I’m going to make the lift or not, but it’s sure going to be interesting to see.” So I didn’t walk up to the bar scared because that’s not a good position to make a lift in. I didn’t walk up to the bar lying to myself and saying, “I know I’m going to hit the lift,” because I didn’t know if I was going to hit the lift. I walked up to the bar with a mindset and an attitude of curiosity.

And what I’ve learned since is that it is literally impossible to be scared and curious at the same time. So the neural circuitry that is involved in fear and that is involved in curiosity, it competes for resources. So you cannot be curious and scared at the same time.

So when we’re taking on big challenges, when we’re confronting unknown horizons, if we can go into those with a mindset of brave new world, like, “I don’t know what’s going to happen, but let’s find out,” that shifts us out of fear and into a more playful state that allows us to perform our best.

You asked how that transfers outside of the gym. It’s probably self-explanatory, but one very concrete example is when my wife gave birth to our second child in the delivery room, I looked at her and I’m just, like, “Brave new world. Like, we know how to do one, but I don’t know what two’s going to be like. Brave new world.”

You take on a big writing assignment, or you get a new job, or you get a promotion and you’re feeling a little bit apprehensive, “Brave new world. Like, let’s find out what this is all about.” And it’s that mindset of curiosity that is so powerful.

Pete Mockaitis
So, brave new world, well, now I’m thinking about the book and all of the dystopian things. So we’re not talking about that at all. You just mean we’re entering into a new world, a reality that is fundamentally different from the prior reality. And so we could experience fear, terror, “Oh, my gosh, what the heck is this going to be about?” or more of a sense of curiosity, wonder, fun, enchantment, like, “Oh, here’s an adventure that we’re going in on.”

Brad Stulberg
That’s 100% right. And there’s so much research in performance science that shows that that mindset of adventure, that mindset of curiosity, is associated with not only feeling better, but with performing better. There’s this incredible quote from the late basketball player, Kobe Bryant, who was asked if he’s the kind of player that plays to win or plays not to lose.

And he answered by saying, “I’m neither. I play to figure things out.” And he went on to say that if you play to win, then you become fragile because if you lose, you’re frustrated. And if you play not to lose, you’re constantly on your heels. You can never really assert yourself. You’re always in this, like, kind of preventing the worst state.

But if you just play to figure things out, if you play to learn about yourself and learn about the game, you’re going to end up playing the best that you can possibly play. And this came from Kobe Bryant. He was known for his killer mentality on the court. Yet, when he stepped onto the court, he didn’t try to be a killer. He was just really curious.

Pete Mockaitis
Absolutely. That’s just a lot of fun. And when you’re in a fun groove, a lot of things flow nicely from that just naturally.

Brad Stulberg
Yeah, I mean, I think that it’s very much related to having fun, and having fun is one of the best competitive advantages there is. I think there’s this misnomer that you either have to be full of intensity or full of joy. But in my research for this book, what I found is that the most excellent performers, they have both intensity and joy. Intensity and joy can coexist at the same time.

Pete Mockaitis
Yes. And I don’t remember who pointed it out, but I think they were critiquing the notion of the optimal dosage of stress in the stress response curve. And there is a theory, and it probably holds true in some contexts, like, “Oh, if you’re too low on stress, you’ll underperform because you’re sleepy. If you’re too high on stress, you’ll underperform because you’re freaking out.”

And so you want to be at just the right level of stress, or a medium level of stress. And yet, if you look at high performers doing their thing, they don’t look medium stressed. They just look like they’re having a ball.

Brad Stulberg
Yeah, but I think that they are. I’m so glad you brought that up. That’s the Yerke-Dodson’s curve, I think, you’re referencing, in the optimal performance zone, which is different for everyone. But, yeah, it’s exactly what you said, that you want to have this optimal amount of stimulus or stress.

So I do think, like, when Steph Curry steps on the basketball court, or when a Grammy award-winning musician takes the stage, or when a master chef is competing on one of the Food Network competitive reality shows, I do think that they’re feeling adrenaline. I think they’re feeling nerves, but I think that they’ve learned to laugh at themselves and to smile while feeling that way.

Like, they have trained themselves to embrace that is this, like, signal of growth or of, “My body is getting ready to do its thing, and I’m going to do it with a smile on my face.” So I personally experience this. I do a fair amount of public speaking and I’ve become desensitized to it just by putting in all these reps. But every once in a while, I still get nervous out of my mind. And this happened recently.

I was speaking for this new book in New Orleans, and it was at this historic theater. And it was my first time speaking at a theater where I was down on the stage, and there were thousands of people up, and the lights were on me, and the acoustics were perfect.

Like my heart rate was through the roof, my palms were sweaty. I mean, I was feeling a lot of feels. And I remember telling myself, “Man, I got to practice what I preach.” So the first thing I said is, I’m like, “What I’m feeling, it’s not good or bad, it just is. And it’s like my nervous system getting primed to perform.”

And then the second thing I said is, “How crazy is it that I’m getting paid all this money and that they invited me to this theater to give a talk?” and I just kind of laughed at myself. And then I went on a stage and I nailed it because I didn’t go out on stage with, like, this mindset of, “I’ve got to do well,” or, “I’m terrified.” It was like, “I’m terrified but it’s kind of hilarious that I’m even in this position to begin with.”

Pete Mockaitis
Yeah, I love that. It’s kind of hilarious that you’re in this position as opposed to, “Oh, better not screw it up. They paid a boatload of money. I don’t want to rip them off by bombing this here.” Like, that’s a whole ‘nother zone of thought, which is the opposite of fun and will lead you to a not high-performing place.

Brad Stulberg
Yeah, 100%. And what ends up happening is then you take a negative, which is you’re feeling nervous, and you turn it into a double negative, which is you’re feeling nervous and you’re freaking out about feeling nervous. Whereas, if you can just feel nervous and not turn it into a double negative, well then you’re fine.

There’s research from Olympians, and particularly swimmers, that shows that world-class athletes and non-world-class athletes, they have the exact same physiological sensations before a big race. So their heart rates are the same, their cortisol, their stress hormone is the same, their perspiration rate, so their sweat rate is the same.

The only difference is that the non-elite athletes, they freak out about those feelings and they try to make them go away. In the elite athletes, they smile at the feelings. That’s it. Same feelings. It’s just how you appraise them.

Pete Mockaitis
That’s fun. Well, I also want to ask, was there a particularly surprising and fascinating discovery you made while putting together The Way of Excellence?

Brad Stulberg
Yeah, I think that this notion of intensity and joy coexisting was something that I kind of knew but I didn’t really have these concrete examples for. And then in reporting on the book, I found, time and time again, in every elite performer, whether they were an athlete, a business person, a creative, an entrepreneur, an executive, they all have this ability to flip a switch and become very intense. And at the same time, they experience deep joy and they have a lot of fun in what they’re doing.

And I think part of the reason that’s surprising is, I think, especially in maybe more like masculine-coded spaces, there’s this kind of David Goggins approach to greatness, where, like, you always have to be pissed off, you always have to be angry, you’ve got to have a chip on your shoulder, you’re out to kind of, you know, beat everyone else and beat yourself.

Pete Mockaitis
You got to stay hard, Brad.

Brad Stulberg
You got to stay hard, that’s what he says. You got to stay hard. And I did find that a lot of excellent performers, like, they have the Goggin switch, like they can flip that switch, but it’s just that, it’s a switch and they turn it on and then they turn it off. And when they turn it off, they can be the most fun, loving, humorous, kind, soft people. And then they turn that switch on when they need it.

So it’s not that the stay-hard Goggins approach is all wrong. It’s just it’s not the only thing. Like, it’s a switch. And great performers, they know when to turn that switch on, but they also know that if they try to keep that switch on more than they need to, it’s going to actually hurt their performance and hurt their joy in life. So not intensity or joy, but intensity and joy. And, man, like, I would never bet against the person that has a lot of fun working hard toward a big goal.

Pete Mockaitis
Yeah, I hear you. And so you suggest in your book that the pursuit of excellence is not just for elite performers, NBA athletes, Navy SEALs, etc., but for everyone. Can you expound on this thesis?

Brad Stulberg
I define excellence as involved engagement and caring deeply about something worthwhile that aligns with your values and goals. So excellence is not winning at all cost. Excellence is not perfectionism. Excellence is not rote optimization. It’s not having a 47-step routine that starts at 4:00 in the morning that you need to broadcast for everyone on social media.

Excellence is not impeccable genetics. Excellence is not a standard. Excellence is a process of identifying something that you care about and giving it your all. And if you do that and you work really hard at it, eventually, you’re going to get some good results.

And the results matter. It’s not to say results don’t matter. The only people that say results don’t matter are people that are, like, gazillionaires because they’ve had all this conventional success. Like, winning matters. Getting a promotion matters. Achieving matters. Oftentimes there are very real financial ramifications, new opportunities you get.

So the results matter, but the results aren’t the thing. The thing is the focus and the intention and the deliberateness that you bring to the process. And that’s what, ultimately, gives you the best chance at achieving a result, and that’s what shapes you as a person.

So when you pursue heartfelt, genuine excellence, yes, you’re working towards some goal. You might want to run a marathon. You might want to get promoted to the C-suite. You might want to start a company. But that goal is also working on you. That goal is shaping you as a person. That goal is teaching you about yourself. And true excellence is this bidirectional relationship between the person and the thing that they’re working on.

Pete Mockaitis
Yeah. Like, the deadlift, you say, you work on the deadlift and the deadlift works on you. And so it is with any number of things that you’re working on, is it is shaping you while you are pursuing that end.

Brad Stulberg
One hundred percent. The metaphor that comes up time and time again in the book that I just love is of mountain climbing. The top of the mountain is really narrow. All the life is on the sides. Like, the experience that you have isn’t on the summit of the mountain, it’s during the actual climb.

And the day that you win the medal, you’re on the podium for two minutes while they sing the national anthem. You get the promotion to the C-suite and everyone celebrates you for that day, and then the next day it’s back to doing the work.

You get the fancy house or the nice watch, well, now you got to live in the house, and guess what? You’re still five minutes late, even when you’re looking at a Rolex, it tells you you’re five minutes late. So we spend an inordinate amount of time and energy thinking about the summit of the mountain, but we’ve got to pick the right mountains to climb because all of our time and energy, it’s not spent on the top of the mountain, it’s spent on the sides. And, to me, excellence is about climbing as well as you can.

Pete Mockaitis
And can we hear your distinction between genuine excellence and pseudo-excellence?

Brad Stulberg
I define pseudo excellence as the performance of greatness or the performance of excellence, which is very different than the real thing. So pseudo excellence, in extremis, is the influencer that wakes up at 4:00 in the morning, that has their nose taped, or their mouth taped, or God knows what taped because whatever hole you’re supposed to breathe out of changes once a week.

They cold plunge and they video themselves cold-plunging because you got to give a hype speech for everyone on the internet. Then you have to eat a super restrictive breakfast or maybe your intermittent fasting. Again, depends on what month of the year that you’re in.

And you go on and on and on with all of this complex elaborate kabuki, and what you are is you’re winning a world championship of drawing attention to yourself on the internet but you’re not actually winning a world championship of anything else.

The best athletes, the best entrepreneurs, the best musicians, they don’t have elaborate 47-step routines that they film for Instagram because they don’t have time for that. They’re too busy actually doing the thing. So pseudo excellence, again, is like this performative, “Look how great I am and look at all these steps I do to be great.”

Whereas, actual excellence is, “I don’t have time for any of that. I’m a craftsperson. I show up and I write. I’ve got a team to run. I show up and I run that team. I’m an athlete. I go to practice. Like, I keep the main thing the main thing.” That’s one of the big differences.

The second big difference is pseudo excellence often feigns this attitude of nonchalance. Like, “Eh, like, I’m too cool to care, you know? Eh, maybe I’ll win, maybe I’ll lose.” It’s kind of like, “Eh, I’m too cool. Don’t bother me, I’m too cool to care.”

Whereas, genuine excellence, like there is deep caring and earnestness because you actually give a damn about what you’re doing.

Pete Mockaitis
Yes. You say that caring is essential to excellence. And I absolutely have found that people will say, when I meet them and they say, “Oh, what do you do?” “I’m a podcaster.” “Oh, fun. What’s your show?” “How to be Awesome at Your Job.” “Oh, okay. So how do I be awesome at my job?” It’s like, “Well, I’ve done a thousand plus interviews. So I don’t know how to say this succinctly, but I guess I’ll say care, because fundamentally, foundationally…”

Brad Stulberg
That’s awesome.

Pete Mockaitis
“…that’s not the whole thing, but it’s maybe half the thing and the most foundational thing, in my belief in terms of being awesome at your job, or most things.” So I think we are aligned on this, but I want to hear you preach the gospel of caring to being essential to excellence.

Brad Stulberg
All right, Pete, you can probably remember when you were in middle school, there were popular kids and they were too cool to care. So they sat in the back of the classroom, they never tried in gym, and they made fun of all the kids that tried, right? Well, those kids weren’t cool.

Pete Mockaitis
Yeah, “Trying is lame.”

Brad Stulberg
Yeah, in reality, those kids were just scared and insecure. And they were scared that if they tried and they failed, it would be embarrassing. So it was easier not to care. It was easier to feign nonchalance.

And a lot of adults have yet to outgrow this tendency because when you care, when you do something in earnest, when you really pour your all into something, you make yourself vulnerable to failure, and you don’t have an excuse.

If you sit in the back of the class and you joke around, well, when you get a C, it’s because you sat in the back of the class and you joked around. If you sit in the front of the class and you try your hardest and you get a C, it’s because you just didn’t have what it takes.

And in order to be excellent, in order to be awesome at your job, you’ve got to make yourself vulnerable. You have to care. You have to risk failure. You have to risk heartbreak. And at a certain point, it’s inevitable that you are going to fail and you’re going to get your heart broken. But the benefit, the upside of all the meaning and the satisfaction and the potential performance gains that you get from caring deeply, way outweighs the downside of occasional heartbreak and occasional failure.

So, yes, you have to care. I have this pennant that sits above my writing desk that just says, “GIVE A DAMN” in all capital letters. And I just think, like, that’s it. You only live once, and that’s a cliche, but we’re all going to die. There are things that are worth giving a damn about, and we should give a damn about those things. That’s what makes life meaningful, is figuring out the things that align with your values and giving them your best shot.

Pete Mockaitis
And so, when it comes to caring, we’ve got you’re all in, committed, you’re putting yourself out there, you’re vulnerable. And then you’ve got the folks in middle school who think, “Trying is lame and not cool. And I’m not down with that.” I’m curious, is there a mushy middle when it comes to caring that perhaps many of us could find ourselves in?

Brad Stulberg
I think that there is. I mean, there’s this famous quote from T.S. Eliot that says, “Teach me to care and teach me not to care.” And I think that what he meant by that is, like, you do have to care really deeply for all the reasons that we just said, but you don’t want to become so attached to something that, if it doesn’t go your way, it ruins your entire life.

So you don’t want to be the Olympic athlete whose entire identity is wrapped up in running, and then you get injured and you no longer know who you are. So the way around this is to care deeply and to be all in, but not all the time. And to have a couple different components of your identity that you care deeply about.

So you can care deeply about your performance as an athlete, you can care deeply about your being a husband or a wife or a mom or a dad, you can care deeply about your knowledge work job. That’s okay. What you don’t want to do is fuse your entire identity to just one thing.

Pete Mockaitis
Okay. In your book, you start with the biological, psychological, and philosophical foundations of excellence. Can you share with us what are these defined? And are there any transformative practices that make all the difference within these three domains?

Brad Stulberg
The biological underpinning of excellence is really simple. All living species have this hardwired imperative to survive, to persist, and to flourish. And for the longest time, all that meant was not getting picked off by a predator and becoming old enough to pass on your DNA via reproduction.

We humans, we are really the first species that can have values and goals beyond survival to reproductive age. We want to create, we want to contribute, we want to innovate, we want to build things, we want to make art, we want to design software and make companies, and do all these incredible things. There is this innate drive towards growth in all of us.

And sometimes it gets whacked out of us by society as we become adults, we kind of can go through the motions, or we think that we don’t have what it takes. But deep inside all of us, it’s just, we’re biologically programmed. We are a striving species, right?

The ancestors of ours that became content, they didn’t pass on their DNA, they died off. Like, the apes that survived were the strivers, the ones that were never content, they kept looking for better opportunities. That is our hardwiring. So, biologically, there is this strong desire to flourish and to push toward creation and contribution that all of us have.

Psychologically, we tend to feel best not when we are chasing happiness, but when we are chasing satisfaction and meaning. And there’s this whole happiness industrial complex that says that the goal is to be happy, but happiness is kind of like a butterfly. Like, every time you try to squeeze and catch it, it just slips through your fingers.

Whereas, the pursuit of excellence, as I define it, involved engagement, caring deeply about something that aligns with your values and goals, that leads to more lasting contentment, satisfaction, and meaning. And, of course, there are periods of joy and happiness along the way.

And then, philosophically, every single philosophical tradition, East, West, prehistory, modern times, at the center of all of these is doing what you can to live into your full potential. And that’s excellence, right? It is the standard, it is the process of becoming the best person, the best performer that you can be.

And when we get down to the heart of it, we humans, from whatever way you cut it, we are programmed to pursue big goals and to care deeply about them and to try to develop ourselves along the way. Like, that is what we are made to do as a species. So we should reclaim that and we should try to do it.

Pete Mockaitis
All right. And now, when you mentioned the happiness industrial complex, could you give us some examples of how folks can get derailed by going after the stuff that doesn’t really satisfy?

Brad Stulberg
I think that one of the biggest ways that we get derailed is we think that some kind of achievement is going to make us happy, “So if I just get this promotion, if I just get that bigger house, if I just get that award or that accolade, then I’ll be content.”

Researchers call this the arrival fallacy, and it’s just that. It’s this fallacy that we think we’re going to arrive but we never actually arrive. So the trap is that we can work really hard toward a goal because we think the goal is going to make us happy. But if we don’t actually enjoy the process of working toward it, we’re going to be just as miserable as when we started.

So how do you overcome this trap? What’s the practice? The practice is to make sure that you actually want to spend time on the sides of the mountains that you’re climbing. And don’t climb someone else’s mountain. Because it’s not the summit that’s going to make you happy. It’s whether or not you can find meaning and fulfillment in the climb itself.

I think another way that we chase happiness is, sometimes, we try to avoid discomfort and we try to avoid friction at all cost, or we’ll numb discomfort and friction. We’ll do this with alcohol, with drugs, with gambling, with porn, on and on and on.

And, again, I’m not a purist, I’m not a saint, I have moral failings just like the rest of humanity, but I do think that sometimes we go too far with trying to eliminate friction because we think it’s going to make us happy, when what that does is it makes us empty in longing, and we actually can inject meaningful friction into our life.

The messiness of striving for a goal and having missteps, that imbues life with meaning. The messiness of an actual relationship with another corporal body and all their imperfections and frustrations that comes with it, that actually gives our life meaning. Having to try really hard to do something, that gives our life meaning.

In the book, I have this hypothetical, which is increasingly becoming a reality, which is I say, “Imagine that with AI, with the press of a button, you, Pete, could compose the greatest, greatest musical composition ever. It would win all the Grammy Awards.” Do you think that you’d be really satisfied winning all those awards if all you had to do was press a button?

Pete Mockaitis

Well, no, I’d feel like a fraud and just always wonder, “How come no one else pushed the button?”

Brad Stulberg
Right. So the point is that what imbues the summit of the mountain or the Grammy with meaning is the years and, in many cases, the decades of hard work and struggle that went into it. And I think, increasingly, technology is affording us opportunities to press these buttons.

And it’s not to say that we should never press the button. DoorDash is great. Sometimes I love being able to have food delivered and I don’t have to go out and get it. Wonderful. Great technology. But if our whole life becomes pressing a button to get a result, I think that the result isn’t happiness. The result is emptiness.

Pete Mockaitis
Yeah, this really gets me thinking here. A friend and guest of the podcast, Kwame Christian said, I don’t know if he made it up, but he said, “You don’t get bonus points for not using all of your resources.” And I’ve been thinking about that a lot because, in a way, it feels like you do because there’s something to that, the struggle and the meaning that comes with doing hard things and the effort.

And, in some ways, if you have resources, like push-button easiness, and you don’t use them, you kind of do get to feel some extra victory and meaning, like, “Hey, I did it without leaning on these pieces.” But yet, at the other side of the coin, I think there are times when it may very well be ideal for us to go ahead and use the resources.

I’m thinking about, for example, if folks struggle with attention and they think, oh, maybe seeing a psychiatrist and looking at medication for ADHD things is cheating, or, “I’m trying to lose weight and I’ve been struggling. Ozempic or Rogovia or some of these drugs, that’s cheating.”

And so I’d love your hot take on this, Excellence Master, on how we think about using our resources, the easy button. Is cheating a real thing?

Brad Stulberg

I mean, cheating is a real thing. Cheating means that there are rules to what you’re doing and you break the rules. I do not think that taking GLP-1 for weight loss is, by any means, cheating. I don’t think that taking medication for attention deficit and hyperactivity disorder is in any way cheating. I think that these are all really valuable tools in the toolkit and we should do everything that we can to flourish.

What I am saying is that if one’s entire life becomes pressing that button, then the result will be emptiness. So if there was a medication that you could take that just eliminated the need for effort in anything, I would not take that medication. I don’t think that would be good.

If you have struggled with your weight and food noise your entire life, and it just absolutely hampers your ability to flourish, of course, you’re going to take that medication. You don’t get extra points, to quote Kwame, or you don’t get a trophy for white-knuckling it. What that makes you is an idiot. Take the medicine.

I think that the metaphor that I like to use is, coming back to where we started, right, like deadlifting. If I were to go into a gym, and instead of deadlifting, I were to go into the gym with a forklift, and have the forklift pick up the barbell for me and then leave the gym, I would get nothing out of that experience, right? It would defeat the purpose, even though I could deadlift more weight.

But I don’t because the whole point of that experience is to exert effort and to struggle toward a goal. However, if I go to IKEA, you better believe it, I’m using the forklift to pick up the bed. I’m not trying to pick up the bed at IKEA because the point of going to IKEA isn’t to lift weight, it’s to get the bed.

So there’s a time and a place to use the forklift. And I think that people default to this extreme, which is like using the forklift is cheating. No, that’s nonsense. It’s like kind of like the barefoot people. And, listen, I don’t want to make enemies.

For some people running barefoot is great, but like shoes are an incredible technology. You’re not tougher if you don’t wear shoes. However, if your entire life becomes cushioned and padded to keep playing the metaphor, yeah, like you might be missing out on something.

Pete Mockaitis
Yes. I think that’s well said because there are so many domains of our life, like we are facing multiple challenges, sometimes it feels like too many darn challenges all at once. And so if there are tools, approaches that make results in one domain easier, there are sensible, you know, pros, cons, risks, rewards, cost, benefits, side effects, doctor advice, all the things, right? Then, yeah, have at it. That’s kind of where I’m coming out is…

Brad Stulberg
Yeah, you just don’t want to do it necessarily in the primary thing that gives your life meaning. Here’s another example, okay? My primary craft is writing, and I don’t use AI when I write because I don’t want to, and the value that I get out of writing is actually the satisfaction of struggling and working really hard.

However, I use an Excel spreadsheet to keep track of my revenue and expenses. I don’t sit there and add up the math on a sheet of paper because that’s not my primary thing. And, like, that’s it. And I think you got to identify, like, “What are the primary things?” And then outside of those, you should absolutely use all these technologies and resources to make life easier.

Pete Mockaitis
Well, in the domains of focus and concentration, you mentioned those are our core pillars of excellence. If folks are struggling with distractions or difficulty with focusing, do you have any top tips on prevailing amidst this environment?

Brad Stulberg
I think that the key thing is the last thing that you just said, this environment. So this environment is very much rigged against us. And I think reclaiming focus starts with trying to design these micro ecosystems around you that make it easier to focus. So what does that mean? It means that when you sit down to read a book or to do work or to have an intimate conversation, don’t bring your phone into the room with you.

Don’t have it face down and off. There’s research that shows that even a phone that is face down and on silent, like we all do, it detracts about 40% of your ability to focus because, even if you don’t reach for the phone to pick it up, the amount of willpower it takes to resist reaching for the phone and picking it up encroaches on what you’re doing.

So remove the phone, remove the digital devices, create these spaces and times throughout the day where you can really settle in and engage with depth and with full focus. So get upstream, change the environment. That’s the first thing.

The second thing I’d say is, much like the industrial revolution gave us cars and forklifts and all these things, and as a result, many people, we don’t live the same kind of active lives as our ancestors did. So you need to go to the gym to exert yourself, to be “physically healthy.” I think, increasingly, we’re going to have to do that for our mind.

So, for me, what is going to the mind gym? There’s nothing better than reading a book. And I’m biased because I’m a writer and my livelihood depends on people reading a book. But there is so much research that shows that the art of sitting with a hard copy book, and focusing and reading it and taking notes on it and having associative creative ideas, like that builds one’s ability to focus more than anything.

So I would say, much like if you want to train a muscle, you’re going to train three days a week for 30 minutes a day, you’ve got to start thinking about your brain like your cognitive muscle. And in order to train that muscle, there’s nothing better than setting aside time to read a book.

Something else that can be really helpful is just, in these small crevices throughout the day when we’d, otherwise, reach for like the adult pacifier, i.e., a phone or something to distract us, just to sit with your own thoughts.

So a great way to practice this that I do all the time, is I’m out to dinner with my wife or with a friend and they have to go to the bathroom. So instead of picking up my phone while they’re in the bathroom, I just sit in the restaurant, right? I just sit with my thoughts. It’s like three minutes.

When I am running errands, I’ll go into the grocery store, I’ll leave my phone in the glove compartment of the car so that when I’m waiting in line, I just have to sit and wait in line. So just reinserting these small moments of time when we de-habituate to the perpetual distraction.

Pete Mockaitis
Can you expand upon the research showing that simply reading a book is transformational for our capacity to focus?

Brad Stulberg
Yeah, a lot of this comes out of the work of Nicholas Carr, and he began this about a decade ago. And what he found is that, when we read a hard-copy book, because it’s not hyperlinked, our brains don’t have the option to click away from it, okay?

So, like, even if you’re reading on your computer, like there’s a hyperlink, there’s a click, it’s just kind of asking your brain, like, “Ooh, there’s something more exciting, there’s something new, there’s something novel.” Whereas, when you sit down and read a book, like the whole package is in front of you.

When you read a book, you also cannot multitask. It is impossible to be both reading and doing something else at the same time. You just can’t. I mean, maybe you could, like, walk really slowly while reading, but you can’t read while you do the dishes. You can’t read while you drive a car, at least not safely. So it also is this forcing mechanism to single task.

And then the other thing that reading a book does is it builds sustained concentration and sustained focus. So if you haven’t read a book in a long time, you sit down to read, and just making it through like two pages is going to be really challenging, right? You’re going to feel the urge to check your phone, to put down the book, to entertain whatever thoughts you’re having.

And then the next day, maybe you make it three pages and then four pages, and then you get stuck on four pages for a week, but much like a muscle, you keep going back to the gym, eventually you get to eight pages. And then before you knew it, you can actually groove in and you can read 40 pages without being distracted.

That kind of progressive overload is what it’s called an exercise, but the ability to slowly build the muscle to concentrate and focus, a book is just the perfect mechanism for that because you’re literally turning pages and adding more and more focus each time you sit down to read.

Pete Mockaitis
All right. Well, Brad, tell me, any final things you want to share before we hear about your favorite things?

Brad Stulberg

I think this was a really good conversation. We got to touch on, I think, some of the interesting ideas in the book. We scratched the surface. So if you all found this interesting and valuable, I highly recommend you go get the book for more. But as always, Pete, you do a great job teasing out some of my favorite things. Well, now I guess we’ll actually get into my favorite things.

Pete Mockaitis
Yeah. Well, we can start with me, of course, flattery accepted. How about a favorite quote?

Brad Stulberg
Favorite quote comes from Robert Pirsig who says that “The only Zen on the tops of mountains is the Zen that you bring up there with you.”

Pete Mockaitis
Okay. And a favorite book?

Brad Stulberg
My favorite book is Zen and the Art of Motorcycle Maintenance, written in 1974 by Robert Pirsig.

Pete Mockaitis
All right. And is there a key nugget that folks really love and quote back to you often, a Brad original?

Brad Stulberg
Yeah, I think there are a few, but one is this notion that consistency is more important than intensity. So instead of trying to hit home runs, you just have to put the ball in play over and over and over again, and then eventually the home runs start hitting themselves.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Brad Stulberg
The best place is the book, The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World. You can get it from Amazon, Bookshop.org, Barnes & Noble, pretty much wherever you get books.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Brad Stulberg
I think, identify what is worth caring deeply about and give a damn. Don’t be too cool to care. There’s actually no such thing. Caring is cool.

Pete Mockaitis
All right. Brad, thank you.

Brad Stulberg
It’s always a pleasure.

1061: Making Yourself More Promotable by Building Your Presence with Lorraine K. Lee

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Lorraine K. Lee shares how to master your presence so that you can stand out and be recognized.

You’ll Learn

  1. How to make sure your work is seen by the right people in the right places
  2. The TEA framework for building great virtual presence
  3. The trick to delivering a unique and powerful introduction

About Lorraine

Lorraine K. Lee is an award-winning keynote speaker and the best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley).

Lorraine brings unique expertise in empowering both high-potential and established leaders to supercharge their presence, influence, and impact. She is passionate about helping ambitious professionals go from invisible to unforgettable in the modern workplace, and her frameworks have been adopted by Fortune 500 companies and other globally recognized organizations including Zoom, Amazon, Cisco, and McKinsey & Company. 

With hundreds of thousands of LinkedIn followers, she is recognized as a LinkedIn Top Voice in workplace communication and presence. When Lorraine isn’t speaking, she teaches popular courses at Stanford Continuing Studies and LinkedIn Learning that reach a large global audience.

Before starting her own company, Lorraine spent over a decade as a founding editor at top tech firms like LinkedIn and Prezi, where she worked on core products including the LinkedIn Daily News module and LinkedIn Newsletters.

Lorraine’s insights have been featured in media outlets including CNBC, Forbes, Inc., Bloomberg, Fast Company, and Entrepreneur.

Resources Mentioned

Thank you, Sponsors!

Lorraine K. Lee Interview Transcript

Pete Mockaitis
Lorraine, welcome!

Lorraine Lee
Thank you. I’m so excited to be here.

Pete Mockaitis
Oh, I’m excited to be chatting as well. And I think presence is something that comes up often with listeners. And I’d like for you to start us with a particularly surprising or counterintuitive discovery you’ve made about professionals and presence while putting together your book, Unforgettable Presence.

Lorraine Lee
Oh, gosh. I feel like so many things that I had to learn the hard way over my career, but I would say one of the biggest surprises for me in my career was that doing really great hard work is not enough to get promoted, to get noticed, and to have a presence at work.

Pete Mockaitis
Okay. Really great, hard work is not enough. Can we get noticed and advance without it?

Lorraine Lee
You definitely need it. It’s definitely a foundational piece, but you need to take it one step further. So, yes, you are viewed as a great worker, someone who executes well, delivers great results, and you need to make sure that you have the presence, and that you are making sure that your work is being seen in the right places and has a presence in the right Slack channels, for example, in emails, and in all the places, essentially, where important people are who need to see your work to know about it.

Pete Mockaitis
Okay. And could you give us a story that illustrates this? We could see someone who was working hard, it wasn’t doing the trick, but then they did the other stuff and away they went.

Lorraine Lee
Of course. So, this is the intro that I talk about in my new book, Unforgettable Presence. And I start off sharing my experience working at LinkedIn. So, I spent most of my formative twenties at LinkedIn. It was my dream job. I worked on really exciting projects, very high-profile projects. I was well-liked by my colleagues. I liked my coworkers as well. By all accounts, looking on paper, it should have been, “Oh, of course, she’s going to get promoted at some point.”

But as hard as I tried, once I was in that mid-level position, it was really hard for me to make that jump to senior leadership, and it never ended up happening for me. And I couldn’t figure out why, I was like, “Oh, everything seems to be correct that I’m doing.” And it wasn’t until I left LinkedIn and I had more time to reflect and really think about what went wrong that I realized presence was a big piece of it, making sure I was advocating for myself, making sure I was visible, and really making sure that what I was known for in my career brand was reflecting what I wanted it to be.

And so, thankfully, that self-reflection allowed me to approach my next job with more intention, with more strategy so that I ended up getting promoted after one year there into a director-level role. And I really attribute that to all the lessons I learned while I was at LinkedIn, and all the things I saw that I could have done better. I brought that to my next company and was able to move up much faster.

Pete Mockaitis
Okay. Well, as you reflect on your time at LinkedIn, are there any particular face-palm moments of embarrassment as you think, “Oh, my gosh, I was so young and foolish and naive. I definitely should have done X, or I definitely should not have done Y”? Could you give us a couple bullet points on just some of the very clear in-hindsight retrospect specific things that were missed opportunities?

Lorraine Lee
There was one conversation I remember I had with a former coworker. And she, again, all similar to me, like well-liked, did great work. She had been at the company a little bit longer than me. And I always wondered in the back of my head, “How come she hadn’t gotten promoted yet in all the time that I knew her?”

And I remember one day, we get into the office and they announced promotions and she gets promoted. And I was so excited for her, so happy for her, I went up to her, congratulate her to talk to her about it. And I asked her, I’m kind of like, “This is so great. Like, I know you’ve been wanting this. Like, what happened? Did you have to do anything for it?”

And she shared this piece of advice with me. She said, “Oh, my manager didn’t even know that I wanted to get promoted.” And I feel like that was like a huge, just like, oh-my-gosh moment where, to me, of course, I’m like, “Oh, doesn’t everyone want to get promoted? Everyone wants to move up, and my manager knows I’m ambitious, right?”

And the fact that she had to say it, I feel like that was a huge game-changer for me in terms of like, “Oh, you have to be really explicit.” And I think even while I was at LinkedIn, I wasn’t explicit enough even after I learned that. But like later on when I moved to Prezi, I was like, “This is my goal. You know, I’m trying to reach it within a year. These are like the steps I’m going to take to get there. What do you think?” you know, checking in with my manager.

And so, I feel like that’s a big one that people don’t realize, is that there are certain assumptions we can make, like, “Oh, I’ve worked at a company for a certain number of years. Oh, I’m working on this really cool project. Definitely that’s enough to get promoted,” but there’s so much more that goes into it behind the scenes. But first things first, make it clear that that’s what you want in the first place.

Pete Mockaitis
Yes, absolutely. And it’s so funny. I think that there’s a macro lesson there just in terms of assumptions. And I think it’s just our human nature to think, “Well, but of course, isn’t this what everybody wants?” And it’s not. We all want very different things for very different reasons in terms of some people say, “Do not, under any circumstances, promote me. I am loving the groove that I’m in,” talking to customers, or doing some coding, or doing the sales thing instead of leading people doing the thing. It’s like, “Do not, under any circumstances, promote me. I am digging it.”

And I think it’s so funny, just the weirdest flashback. I remember I was running a model UN Conference in college, and I got a stern email from one of the advisors of the groups that was coming to our conference, and she said, “Uh, I’m so distraught that we’re bringing all these students, but we don’t have any Security Council countries.” It’s like, “Oh, well, you didn’t put down that you want any Security Council countries.”

And you might assume that, of course, if you’re doing a model UN Conference, you want the Security Council countries. They’re awesome. But some people find that very intimidating to be in a small group of 15, you know, doing the thing. And so, I was like, “Oh, do you want these countries?” Like, “Well, yes, please.” And so away you go.

So, I think that’s huge right there, is we have assumptions about, “Well, of course, everyone wants to be promoted,” or fill in the blank for anything in your career. That’s huge right there.

Lorraine Lee
That’s such a good call. I talked to someone recently and she said her husband has, similarly, like you just said, like he does not want to get promoted because it means that he has to go into the office a few days a week. Like, his manager has really wanted to promote him and he’s like fighting it like, you know, at all costs. He’s like, “I don’t want to get promoted. I don’t want to go into the office.” So, like you said, everyone has different life circumstances and goals at different points in life.

Pete Mockaitis
Certainly. And then, thinking from the other perspective of the manager, when the manager sees there is a big complex, tricky project coming up, exactly the sort of thing that doing well could make folks think, “Oh, maybe we should promote this person,” they don’t know. It could feel like, “Hmm, I could present this to Lorraine, but would that feel like an imposition?” Like, “Oh, more work and stress and responsibility. I’m not into that.” So, they don’t even know, “Would that be a welcome or rejected?”

Well, any other face-palm insights from your time at LinkedIn?

Lorraine Lee
I think another one was the way you present your work also needs to be strategic. So, it’s not just, “Oh, I’m going to be visible and I’m going to list off every single thing I did,” or, “Oh, I’m going to be visible and I’m going to, like, shoot off a quick email.” It actually takes, it’s a skill, which I think is also quite interesting and it took me a while to realize too.

It’s a skill to learn how to position your work, to understand the stakeholders who are receiving the information, to know how to talk yourself up, talk your team up in a way that others will embrace. And so, LinkedIn, we sent out a weekly newsletter on behalf of the whole team. And that was really great practice for me to see, “Oh,” I would put my information in and then we had someone on the team just editing the whole thing.

And sometimes he would cut things out. Sometimes he would rephrase things. And, similarly, like when I would send out an email on a project I was working on, I would show it to my manager, and say, “Hey, what do you think of the way I’m presenting this? Does this work, given the audience? Am I presenting this well?” And so, he or she, depending on my manager at the time, would go in and make edits. And so, that was also very eye-opening, how much work goes into those kinds of emails. It’s not just like a quickly dash off thing.

Pete Mockaitis
Well, so let’s speak about that for a moment because I think it’s quite possible there’s a segment of listener who says, “Oh, that sounds miserable. And are we trying to get something done here, Lorraine? We’re trying to add value, solve problems, build, ship stuff, build features, delight customers. And we’re fiddling over how we’re wording an internal email. Is this really time well spent?” How do you respond to this?

Lorraine Lee
It is. I get it. I get you’re like, “Oh, there’s just so many other things we could be doing,” but that’s a huge part of, like I said at the beginning, like working hard, getting cool things done. I mean, that’s great. But if no one knows about it, like what’s it all for? And so, I like to use the analogy, “If a tree falls in the forest, did it make a sound?” If you worked hard, but no one knows about it, like, did it even happen, right?

So, we have to, again, mindset shift, like, in order to take control of our career, to be the CEO of our own careers, I talk about in the book, to be more intentional with our career, there’s a bunch of different puzzle pieces that go into it, and advocating for ourselves, being more visible with our work, that’s one of them. And it’s going to benefit the team. It’s going to benefit everyone when they know what you’re doing, when they can help connect dots, when you can connect dots, and really understand the impact that your team is having.

Pete Mockaitis
Okay. Well, tell us what would be perhaps your recommended first puzzle piece, immediate initial steps in building an unforgettable presence?

Lorraine Lee
The first thing is mindset and understanding the concept of a career brand. And so, a lot of us, we, or, you know, speaking for myself, you enter the workforce, and you just come from school, and you think there’s sort of a set path for you, “I’m going to work hard up in here for two years. I’m going to get promoted, and keep moving up the ladder.” And that’s just not the way that corporate America works at this point.

And so, to understand that and to have the mindset of, “Okay, I need to be in control of my career, be the CEO of my own career, and really take things into my own hands. So, I’ll just be passive,” and let things happen to you, I think that’s the first step. The second thing I would say is understanding this concept of a career brand, which is essentially a personal brand, but a reframe in a way that maybe makes people feel less like cringy about it.

So, personal brand is something we all have already and it’s essentially our reputation and what people say about us when we’re not in the room. So, thinking through your personal brand or career brand and understanding, “Okay, how do people currently perceive me? And how might I want them to perceive me in the future?”

Now, if I had done this exercise at LinkedIn, I would have realized, “Okay, the way that people are probably describing me, executor, hard worker, fast worker,” all these adjectives are not necessarily the adjectives that people use to describe leaders, which would be more like strategic, visionary, cross-functional collaborator, whatever it is. And so that’s really critical, too, to make sure that you are just self-aware of like where you’re at currently. And once you know that you can start making adjustments and moving towards that future self, whatever your goals are.

And then the third piece of that, I think, is your virtual presence and realizing that that’s a really important piece. Your virtual presence on video, your virtual presence on LinkedIn, those can sometimes be even more important than our in-person presence because we’re meeting most people virtually first. And so, to be intentional about that and think about, “How do I want to show up in those spaces?” is really critical.

Pete Mockaitis
I like that a lot when you talked about the brand keywords there, like hardworking, conscientious, detail-oriented, any number of these words. These sound like good things, like, “Hey, would you rather your employee be these things or the opposite of these things?” “Well, yes, yes, yes. Hardworking, we want that, certainly.”

And yet, as you’ve nicely highlighted, those are not the same things as what we think of in terms of an executive. And I think that, in a way that is applicable for any brand that you encounter, like there’s a time and a place for Chipotle. Think about eateries. And then there’s a time and a place for, say, Chick-fil-A, or Starbucks. So, these are big, well-known brands. And yet, we can say good things about each of them, and they may not be the match for what you’re seeking in a given gathering, moment, encounter, etc.

Lorraine Lee
Yeah. And it also depends, like, “What are you striving for?” Yeah, if you like being a hard worker, you like where you’re at, and all those are positive adjectives that describe you currently, great. But if you’re wanting, like me, like I was to advance and to be seen as a leader, you have to make some adjustments and change your perception in other people’s eyes.

Pete Mockaitis
So, let’s just get an example here. So, if we’re thinking, okay, all right. I want folks to be putting the adjective strategic onto me, to have these things tied together in terms of my brand vibe, what might I do in the course of living my career life to get strategic associated to me?

Lorraine Lee
There’s a lot of different things you can do. I think one of the first things I always say, like when you have a goal you’re working towards something, is to lean on the people around you, and, again, like make your goals known, but also build those relationships at work so that people, they know your goals. I call it, in the book, a feedback circle.

So, find your feedback circle. Who are the people who you know want you to succeed, who are going to give you honest, truthful feedback, who are going to look out for you? And as you start doing things with them, like, “Oh, I’m going to be presenting in a meeting next week, and I want to be seen as more strategic. Can you observe my presentation and let me know if you feel like, you know, I’m closer to that or do you feel like I’m still too in the weeds?”

So, the more you can bring people into what you’re trying to do and give you the feedback, they’re going to be looking out for you because I think the hardest thing to do when you are trying to change someone’s perception of what you want to be known for, is that you need other people’s feedback. Like, you don’t want to operate in a vacuum.

So, in the book, I talk about the EPIC career brand framework as a way to start thinking through what your brand is, how you want to position yourself. And so, EPIC stands for experiences, personality, identity, community. So, that C piece, knowing how your network sees you, knowing how others see you, that’s going to be critical and making sure whatever it is that you want to change to, like you’re staying aligned.

And then I had the chance to interview Dorie Clark in the book as well. She’s amazing. And she talked about the brand as raindrops and, like, you have to keep sort of repeating, dripping, you know, multiple mentions of your brand, and keep mentioning it, especially if you’re trying to change it, over time in many different places. It’s not like a flip of a switch, all of a sudden, you’re strategic. It’s going to take a little bit of time, consistent actions, consistent visibility, and just staying consistent with your actions in order for other people to see you like that.

Pete Mockaitis
I hear that, that makes a lot of sense there. We’ve had Dorie on the show a few times. She’s wonderful.

Lorraine Lee
Oh, good.

Pete Mockaitis
With the multiple exposures, that makes all the difference in the world because if it’s a one-time thing, you mentioned, like, “Wow, Lorraine was really sharp today. That was cool. Huh, I guess she had a good night’s sleep.” It’s almost like, “That’s sort of a one-off. That’s an exception,” versus, “Oh, I guess that’s who you are now. Cool.”

Lorraine Lee
Yeah, exactly. Like, it just takes so many repetitions and, especially, again, like so many of us are hybrid, virtual, like we are just so distracted. There are so many different places now we can communicate, we can see each other, and so you have to just keep going, and you got to, like, find all the right channels, and make sure it’s repeated constantly.

Pete Mockaitis
Now, the P of EPIC is personality. So, Lorraine, are we supposed to change our personality? Isn’t that inauthentic and fake? What do we do in there?

Lorraine Lee
Definitely do not need to change your personality. So, the personality piece is, yes, your personality and the soft skills that make you who you are. So, for example, I’m introverted. I know Dorie is introverted as well. And I talk about introversion all the time on LinkedIn. Like, that’s part of my brand. And I want people to know that I’m introverted because me being introverted means that I work a little bit differently. I think a little bit differently than perhaps what you conventionally would expect to see in corporate America.

And so, having people know whether you’re a more serious person, whether you’re like the culture builder and you’re always bringing energy, like that also impacts, like, “You have a big project? Hmm, we need certain personality types to keep this all going, to keep this moving.” You want people to know who you are and within reason. Like, you’re still in a professional setting, but showing more of your true self can also help people connect with you, and then know more about what you bring to the table.

Pete Mockaitis
Well, let’s just say that I have a personality that some might call quirky or eccentric or weird, to be less positive. If we find ourselves where that’s true, just the way we are is distinctive, but maybe not in an advantageous way, what are we to do with that?

Lorraine Lee
I think If you have a personality, and it’s like rubbing a bunch of people the wrong way, and maybe it’s like something about the way you’re communicating, that might be worth revisiting. Like, what is going on? But if you have a quirky personality, a “weird” personality, I hope that you find a place that values those things because we don’t want to work with people who are all exactly the same as us. That’s not going to lead to better business results. And I just feel like work is more boring that way, right, when everyone is the same.

And so, don’t try to change your personality to fit everyone else. But if your personality, there’s something about it where you’re like constantly getting negative feedback or things are coming across a certain way, it isn’t helping your career, then I think maybe you probe a little bit deeper, try to understand how others might be perceiving you. It might not be your intention.

Pete Mockaitis
Certainly. That’s well said. Like, there could be just a couple things, like, “When you say words like awesome and cool beans, that doesn’t feel professional enough for our executive-level attorney clients.” And so, it’s like, “Oh, well, that’s easy. No problem. That’s a quick tweak there,” versus like, “The way you are.”

Lorraine Lee
You’re being.

Pete Mockaitis
Yes, “The way you speak and be, seems like it would vibe more with a writing room of a comedy TV series than in a super buttoned-up professional services environment.”

Lorraine Lee
We all have different sides of our personality. So, like I have a more professional side of me that’s different than how I am with my friends, which is different than how I am with my family, and so that’s okay. Like, you can still be bringing different parts of your authentic self to those different situations, but, you know, sometimes it might require some tweaking or just adjusting some things just based on the context and setting that you’re in, like you said.

Pete Mockaitis
Okay. Well, speaking of letters standing for things, how’s that for a segue? You mentioned the UPI, a unique and powerful introduction. Tell us, what is this? Why is it important? And then I want lots of demonstrations.

Lorraine Lee
Sure. The UPI, I came up with this concept because I felt like, in a lot of meetings that I was in, a lot of networking events that I would go to, the introduction felt like such a throwaway moment for a lot of people. They would either just kind of rush off, you know, mention their job title, their company, or like, “Oh, I’ve been at the company for three years,” but that didn’t really tell me much.

And you don’t have to be speaking for, like, five minutes and having a super long-winded introduction, but adding just a little bit something extra, I feel like goes such a long way in others better understanding the value you offer, who you are, more of your personality. You come across as more authoritative, depending on what information you’re going to include.

And so, I started experimenting with this myself when I was at Prezi. So, I used to say something along the lines of, “Oh, I lead the editorial team at Prezi.” Well, okay, to me, I know what that means, but to someone who’s never worked with an editorial team before, like, “What the heck do you do?” So, then I changed it to, “I lead the editorial team, which means that I collaborate with a lot of business leaders such as yourself. I help them create educational content through Prezi. And then we distribute that to help inspire our millions of users.”

And so, with that, you now understand what I actually do. You understand some context, like, “Wow, you have hundreds of millions of users. Like, that’s a very powerful thing and an impressive thing,” so there’s like a little bit credibility there. And now you’ve learned a little bit more about me. And so, there’s a lot of different ways that you can approach that.

But I wanted people to, again, like intentionality is a key theme, but to be more intentional, to think, “Okay, every moment that we have with someone is a chance to leave an impression, to create unforgettable presence.” And we’re meeting new people all the time, right, new colleagues, clients, partners, like whoever it is. And so, that’s what the UPI was built for; unique and powerful introduction to remind people to think a little bit more about this important moment.

Pete Mockaitis
And I’m thinking back to occasions in which, you know, a project team is assembled from across different departments, and so folks are meeting each other for the first time, like a kickoff meeting, and so everyone goes around and they say a little bit about, you know, who they are. And it’s funny, I remember, I always found that very boring.

So, when you say that, “Hey, here’s an opportunity to be unforgettable,” I’m thinking, “Well, wow, we’re really raising the bar here associated with what is a common practice.” So, part of it is just defining terms. So, I know with that, “What does editorial team mean?” Okay, I can really visualize that in terms of what that look, sounds, feels like in your daily practice. Are there any other particular principles or pointers that you would suggest when sharing your unique and powerful introduction?

Lorraine Lee
There’s definitely an opportunity to use more of, like, a mission or vision statement for yourself. So not just job title. But, for example, like when I meet people now, like I might say something like, “Oh, I’m super passionate about helping rising leaders and ambitious professionals go from overlooked to unforgettable.”

So, I’m sort of, I’m stating the problem I solve. I’m not even mentioning my job title. And someone might say, “Oh, like how interesting. Tell me more. Like, how do you do that?” “Well, I speak, I teach, etc.” So, it gives you kind of an opening there. There’s also an opportunity to mention something personal about yourself.

So, I’ve definitely been on calls where someone’s sharing their title, the company, “Oh, and I have three dogs and in my spare time, I really love to bake.” “Oh, great. Okay. Some personal information. Now I kind of get to know you a little bit more on a less surface level and maybe we have a hobby in common that I just learned about, or at least I can, you know, turn to you, ask you for more about that later.”

So, there’s a lot of different ways that you can approach it. There’s no sort of cookie-cutter template to use. And I think that’s the beauty of it is that you might have one UPI for a networking event, you might have a different UPI in a team meeting, and you might have a different UPI on a client call.

Pete Mockaitis
And what you just did there is it sounds like you have thoughtfully crafted and practiced, or at least experienced saying it many times, what you just said there, as opposed to, “Hey, so tell me about yourself, or what do you do?” Like, this doesn’t just pop into your head and out of your mouth impromptu willy-nilly.

Lorraine Lee
Think about where you are, what would make sense given the people who are there. Practice, like you said, because sometimes when it’s, you know, you’re not just saying your name and the company you work for, it’s a little bit.

Unusual, so it might take a little bit practice. And then you can also, again, like leverage your manager, your friends, your family, like, “Hey, here’s how I’m planning on introducing myself. What do you think?” So, again, like I’m so big on feedback. And so, if you’re not really sure like, “Oh, is this too long? Is this the right information to include?” bounce the ideas around.

Pete Mockaitis
Well, can we have some more demonstrations?

Lorraine Lee
Okay. So, one might be, like, I’m on the engineering team, and I work on, or so some people might say like, “Oh, I’m an engineer,” at whatever company you work at. Okay, well, there’s lots of engineers who work on a lot of different products. So, “I’m an engineer working on the homepage,” is already more information, right? And, “You can turn to me anytime you have a feature request or you see a bug, like, I’m the person to go to.”

“Okay, great. Now I know what to go to you for. And now I also,” again, like that added credibility, “Like, you’re not just like any engineer at the company. You are working on this. You are the lead of the project,” for example. So that might be one.

But there are other folks, too, who are like, instead of just saying like, “I’m in customer service,” “I make sure that our customers remain satisfied, and I cut down whatever complaints by like 20%,” whatever it is. You can add a metric in there, for example. But explaining what you do without saying the exact title, I think, is another nice approach, where it’s just a little bit more conversational as well.

Pete Mockaitis
Yeah, it seems like some of the ingredients here are, it’s not just title or department. We have the specificity necessary to be able to really visualize what’s up, what’s going on. You might throw in a result. You might throw in what you’re personally passionate about. There might be a metaphor.

Any thoughts for how short is too short and how long is too long?

Lorraine Lee
I would say a few sentences is good, no more than a few sentences. I think you don’t want to, you can kind of feel it, right, if you’re just like still talking, and you’re like, “I’ve been kind of explaining about what I do for a while.” Like, you want to have some back and forth. So, you want to just give them enough where you create some intrigue, and then that creates some conversation. Like, they want to ask, “Oh, tell me more,” or, “Oh, that’s super helpful to know. Like, here’s what I do.”

And so, I think, again, like depending on the context, I think networking events, you can be a little bit more mysterious or kind of present the problem that you solve. It’s a little bit different maybe at a company where you might want to just describe more what exactly it is that you do on a daily basis. But, yeah, I think, you know, trust your gut.

Pete Mockaitis
Certainly. But, yeah, and that’s how you learn whether or not it’s resonant or off-putting, and how you have different versions for different audiences, so that’s really handy. Can you tell us, in the world of a virtual presence, are there any top do’s or don’ts you’d highlight for folks?

Lorraine Lee
Yes, so many. I will start off talking about the TEA method. So that stands for tech energy and aesthetics. You can tell, Pete, I like a lot of acronyms. So, TEA stands for tech, energy, and aesthetics, and those are the three things that you need to think about before you jump on a call. And I came up with that because I feel like virtual presence, video presence, can sometimes feel very overwhelming.

Like, there’s a lot of things you can do and there’s a lot of things we see, like we see like podcasters with fancy backgrounds and mood lighting and all this and that, but we don’t really need that in order to make an impression, to stand out, to create a strong presence. And so, with tech, you’re going to want a good microphone, a good webcam, maybe some software to help enhance the sound, whatever it is.

Energy, you’re going to want to make sure that you are having energy on the call, communicating in such a way that allows you to develop and build relationships. And then aesthetics, you want to make sure that you look good on camera, too. And so that includes things like your framing, your lighting, and going back to energy, like body language is also an important one, I forgot to mention.

But there’s a lot of different things that go into those categories, but focus on those three, get the basics down and you will be off to a really good start, better than most people. Even after all these years remote, you would think everyone has it figured out, but that’s not the case.

Pete Mockaitis
Well, those are nice. And maybe if we could hear perhaps a couple of sub-bullets there. With regard to tech, any do’s or don’ts? Like, you see all the time, like, is the lighting bad? Or is microphone troubling? Or what would you zoom in on as some very common things that need corrected?

Lorraine Lee
Sure. The first one, I would say, if you have to get anything new that you don’t already have, microphone is probably the most important because if someone has bad video, if you can hear them, you can still be engaged. If you can’t hear them and someone just, it’s just chopping in and out, I’m sure we’ve all been on those calls, it’s so frustrating. You’re like, “I can’t, I’m sorry. We have to reschedule this.”

So having a microphone because our microphones in our laptops are not great. That’s key. And then I think, with your webcam, or having a webcam in the first place, I think is also really important because I still see this. A lot of people will have their monitor here and their laptop camera here, and so they’re looking at their monitor and they’re not making eye contact. And eye contact is a key part to aesthetics, making sure we look good and also energy, too, making sure we’re connecting.

And so, that’s another one that I see a lot of that people are sort of defaulting to the monitor, but they don’t have a camera there. And it’s just not a very good experience for the person on the other side. It’s really hard to stay connected that way.

Pete Mockaitis
Yeah, I hear you there. And, well, I’ll restrain myself from just rattling off tons of things because I love this. But, if I may, I’ve got a fun little tidbit called Elgato Prompter, which means that I am able to look at you and the camera at the same time, which is so fun for me and people. They’re like, “It looks like you’re looking right at me. How is that even possible?” So, that’s just really fun.

And then with regard to the choppiness, that’s usually a matter of internet reliability, connectivity, bandwidth. And talk about assumptions, I assumed everybody in the world use Speedtest.net on a daily basis. They don’t. So, that’s just a PSA there.

You’ve got a tip for how to avoid a “resting business face” on calls. First of all, what is this phenomenon of resting business face? Why do I want to avoid it? And how do I do so?

Lorraine Lee
So, RBF is a play on the other RBF. And, basically, when we’re on video, I mean, most of us are at home or in some sort of relaxed environment. And it’s so easy to forget what our expression looks like when we are passive listening to someone else. And so many of us do, because we’re relaxed, right? We’re just like kind of at home, just leaning back in our chair, like furrowing our eyebrows, or whatever it is that we’re doing.

And even if you have, yeah, like, a neutral expression on your face, like we want to look like we’re engaged. We don’t want to look like we’re not wanting to be there. And so, to be aware of your facial expressions is key. And so, I know it’s super obvious advice, but it goes a long way. Smiling, you know, get on a call, smile, look like you’re happy to be there with the person. Look like you’re engaged and wanting to chat. Like, small things like that go a long way.

And then adding your body language, your hand gestures, things like that like it’s going to feel, make it feel more like an in-person conversation. It’s going to be easier for all of us to stay engaged. And then also, break free from the RBF, because I feel like the RBF happens when we’re relaxed and just not really thinking about how we’re coming across.

Pete Mockaitis
That’s so good. And I had a tip from a high school teacher, and he said, “You know how you can instantly look 10 IQ points smarter? Close your mouth.” So, your resting face might very well be a little bit mouth open just cause maybe they’re walking through a document, and you are kind of reading it, too. So, like close your mouth. And it does take some extra energy and attention, which can be hard to sustain all day long. So maybe pick and choose your battles.

Lorraine Lee
Yeah, pick and choose. And then I think turning off self-view helps a lot. That’s when you keep it on, it’s just like a mirror up to your face all day. That’s where video fatigue comes from. It’s just, like, I’m looking at myself. I’m examining myself, “You know, Pete says something funny,” I’m like, “Ooh, looking at myself. How do I look when I laugh?” Like, just making all these observations, it’s exhausting.

Pete Mockaitis
That’s good. That’s good. I’m reminded of, tell me what you think about this. I’ve had times in my life where a friend is speaking or presenting, and I just know that they’re nervous. And so, I’m thinking, “I’m going to try to be, with my face and body, the most kind, friendly, loving, supportive audience member in the world that I would love to have in my audience, and do that for them.”

And it takes some real energy, but it does, it feels, it feels good. Like, I’m putting some love out into the world. And I got to imagine, over hundreds of meetings, this practice will go leaps and bounds towards boosting your likeability.

Lorraine Lee
Oh, yeah.

Pete Mockaitis
“Whenever I’m talking, this guy seems into it. I like that.”

Lorraine Lee
Yeah. Oh, my gosh, me as a presenter, whenever I see that in person, virtually, I’m just like, “Thank you. Like, so kind. It helps me, gives me a boost of confidence.” It’s like, “Okay, I know you’re with me.” Like you said, just that one person who’s smiling at you makes a huge difference.

Pete Mockaitis
Certainly. Well, any other top things you want to make sure to mention before we hear about your favorite things?

Lorraine Lee
Well, I’ll touch on the lighting and the aesthetics, the A. Lighting, super easy to fix. A lot of people don’t do it for whatever reason. So, adding an extra light in your space, I think, goes a long way. You look younger, fresher, brighter, like all these good things. And, yeah, it doesn’t take much. So, we don’t want witness protection program vibes. Like, we don’t want the light behind us. That’s a big no-no. And a lot of people still have, like, the windows behind them, that makes them look backlit. So, avoid that if you can.

Pete Mockaitis
Well, I’m all about flipping it so the windows are illuminating the face. And you get to look outside, which just feels good.

Lorraine Lee
Yeah, that’s the best. That’s the best.

Pete Mockaitis
So, when you say grab a light so that we can orient towards the window, that’s great. I’m shilling for Elgato today, but I’ve got the Elgato Key Lights, which I think are snazzy. But is it just like any lamp will do? Or what do you mean by grab a light?

Lorraine Lee
I would say it depends on how much light you need. You can start off with a ring light, 12 inches to 16 inches in diameter so you get enough light. Some people with glasses, I know like the ring light shows in that, so maybe a Softbox makes more sense. I’m in a den right now with, unfortunately, no natural light so I actually ended up buying LED lights because those were extra powerful. So, those have been good.

Whatever light you buy, remember to get lights with different temperature settings because sometimes light might creep in from the side, maybe it’s the makeup I have, the clothes I’m wearing, the color just changes a little bit. So, when you can have those different settings, you can adjust and just have more control over how you appear.

Pete Mockaitis
All right. Well, now can we hear about a favorite quote, something you find inspiring?

Lorraine Lee
One phrase that I have really operated by during my career that really resonated with me the first time I heard it was to, “Over prepare, but don’t over plan.”

So, it’s good to have a general sense of where you want to go, but really what’s more important is to prepare for whatever’s going to come your way. So, make sure that you’re networking consistently, make sure that you are building up your skills and, yeah, all that stuff is very important.

And then stay open because, when you are too rigid about what you want for your future, it can really close you off to new and exciting things. And so over prepare, but don’t over plan.

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Lorraine Lee
Okay, I will reference the famous Xerox study, and I also talk about this in my book. It was very interesting. It showed how powerful the word because is, and how much it can influence people’s actions. And they did this study where a few people were waiting in line, and someone asked, “Can I skip the line? Can I make a copy?” And not that many people, I don’t remember the exact percentage, not that many people let that person skip.

But then when that person says, “Oh, I want to make a few copies because…” you know, whatever the reason is, almost 100% of people let them skip the line. And then they did it again, and they said, “Oh, I want to skip the line because I have to make copies,” which is like, you know, that’s not like a really compelling reason. Like, that’s what they’re all in line for, but still almost 100% of people still let that person skip the line.

So, I think when you think about communication and impactful communication, finding things like that, like even just like the addition of that word, an addition of a reason, if you’re trying to get buy-in or trying to get people to take an action, or to let you take an action, little things like that can go a long way.

Pete Mockaitis
Okay. Thank you. And a favorite book?

Lorraine Lee
All right, fiction series, Harry Potter. And then non-fiction series or non-fiction books, I really like the book by my mentor, Matt Abrams, Stanford GSB professor, Think Faster, Talk Smarter.

Pete Mockaitis
And a favorite tool?

Lorraine Lee
I use a lot. I will say going back to the TEA method because we didn’t exactly talk too much about software, I use a software called Krisp, K-R-I-S-P. It helps me eliminate all random sounds that aren’t my voice.

Pete Mockaitis
And a favorite habit?

Lorraine Lee
I stretch each night before I wind down to watch TV before sleeping.

Pete Mockaitis
And tell me what benefits does this stretching yield in your life?

Lorraine Lee
I feel better that I’m taking care of myself, and I think it’s good. It’s so hard when we’re just go, go, go to really focus on you, and just the stretch for a few minutes and just have that quiet time for yourself. I feel like that helps me just regroup and like just wind down from the day, you know. It can be easy to just stay like in this heightened go, go, go state, but I think it helps with just calming down, having a good night’s sleep. That’s important.

Pete Mockaitis
And is there a key nugget you share, a Lorraine original sound bite, that folks tend to quote to you often?

Lorraine Lee
A lot of people talk about the EPIC career brand. I think they’ve been very excited about that framework from the book. And I think, also, I talk a lot about how introverts have superpowers, and I think a lot of people like to reference that as well.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Lorraine Lee
Definitely, connect with me on LinkedIn, Lorraine K. Lee. And then you can also learn more about my book at UnforgettablePresenceBook.com. And then I have a free newsletter, Career Bites, bite-sized tips to supercharge your career in three minutes or less. You can find that at LorraineKLee.com/subscribe.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Lorraine Lee
Get your virtual set up in order for your virtual interviews. I think it will go a long way in helping you feel more confident and look more professional on camera.

Pete Mockaitis
All right. Lorraine, thank you.

Lorraine Lee
Thank you so much.

1030: Building a Career that Lights You Up with Mary Olson-Menzel

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Mary Olson-Menzel reveals her strategies for aligning your strengths with career opportunities that excite you.

You’ll Learn

  1. How
 to discover what truly lights you up
  2. Effective LinkedIn outreach approaches
  3. The key thing that grows careers

About Mary 

Mary Olson-Menzel, bestselling author of What Lights You Up?, is a career expert and executive coach with 30+ years of leadership experience. As CEO of MVP Executive Development, she helps individuals and organizations unlock their potential through her compassionate, results-driven approach to “Humane Leadership.” A member of the Marshall Goldsmith 100 Coaches Community, Mary is dedicated to guiding leaders toward greater success and fulfillment.

Resources Mentioned

Thank You, Sponsors!

Mary Olson-Menzel Interview Transcript

Pete Mockaitis
Mary, welcome!

Mary Olson-Menzel
Thank you, Pete. Great to be here.

Pete Mockaitis
Well, I’m excited to hear about what lights us up and how to think about that for career and more. So, I have to open up, Mary, with what lights you up?

Mary Olson-Menzel
Writing the book lit me up, for sure. But really, really helping people find what they love to do, find what lights them up, helping them elevate their leadership in the world, is what lights me up, along with my family.

Pete Mockaitis
Okay. Well, so you’ve worked with a lot of folks, executive coaching and looking at career matters, any big surprises or counterintuitive discoveries you’ve made about us humans when it comes to this sort of thing? What do you know that we don’t and should?

Mary Olson-Menzel
One of the big things, Pete, is that people think that your pedigree is the only thing that matters, right? My degree, my work experience, everything else. The truth is who you are as a human being and what you bring to the table, the energy that you bring to the table, matters even more than your resume and your pedigree and all the degrees in the world.

Pete Mockaitis
Okay. I think that really resonates and makes a lot of sense And I just love that the book title, the question, “What Lights You Up?” So, pedigree doesn’t matter so much, and what we bring to the table matters a whole lot. Could you share with us, why the title “What Lights You Up?” What makes that a super central and important question to address, as opposed to a nice to have somewhere in the mix?

Mary Olson-Menzel
What lights you up is so meaningful because it’s really truly about what drives you every day. What gets your head off the pillow? What are you passionate about? Where are you finding purpose in your life? And, to me, that all encapsulates your inner light and really what it is that makes you happy on a day-to-day basis in your work.

Pete Mockaitis
And so, it’s almost like, in some ways, your play, your fun, can speak to your destiny, for good or for ill, and I thought, “Oh, that’s maybe a little heavy-handed.” But I’m going to lay it on you, Mary, who wrote the book What Lights You Up? what do you think of that?

Mary Olson-Menzel
I love it. I mean, because what lights people up is different, right? And so, what we really need to think about is, “Where is our sweet spot? What is it?”

There’s a term, Pete, that I love called Ikigai, and it is the Japanese word for the intersection of this, it’s basically a Venn diagram of “What’s your passion? What’s your purpose? What are you good at? And what does the world need?”

Pete Mockaitis
You know, we had the CEO of Korn Ferry, Gary Burnison, on, and he was speaking to a similar thing with regard to, if you really know what your strengths are, what your purpose is, what makes you happy, then if you’re happy, you’re probably motivated. And if you’re motivated, you’re going to outperform.

And I was like, “Okay, well, here’s a guy who’s got a vantage point on careers and talent and progression,” and that seems to resonate and synchronize with these very same concepts. It’s like when you’re into the thing, you pour yourself into that, and then you get good at it, and then you’re distinctive, and you can really kind of build a career, a brand, a reputation, a legacy from that.

Mary Olson-Menzel
Absolutely, and it’s so true. When you’re into what that thing is, you start to feel like you’re in the flow. You know, those moments when you feel like you lose track of time, you lose track of everything because you’re so into what you’re doing, and you’re so excited about it. So, that is what we want more of for everyone. Because what we want is for people to be able to amplify and elevate their own natural gifts in order to make the workplace a more enjoyable place to be.

Pete Mockaitis
That’s good. And could you share with us a story of someone who, maybe they were in a career that was not lighting them up, they did some introspective research to discover some things, and then rejiggered their activities and the job role they were in to see cool results?

Mary Olson-Menzel
Absolutely, there are so many. Part of why I wrote What Lights You Up? is because I developed a 10-step pivot program to help people do exactly that. And so, the myriads of stories are so much fun, but I really like this one. There was a media executive in New York City who was at a crossroads in her career. And she kept looking at all the usual places, right, other media outlets, everywhere else.

And I said to her, “I challenge people to tap into ‘What is it that they’re passionate about? What are their side hustles? What are their hobbies? What are they doing outside of work that’s getting them excited and lit up?’” Well, she was really into horses. And so, we went down this whole path where she said, “Gosh, you know, I mean, if I really didn’t need money, I would just work with horses.”

And I said, “Hold on. Listen to yourself. Maybe there’s a way that you can work with horses and make money and use your existing skillset to do it.” And so, she ended up pivoting into a role up in Saratoga Race Course, where she was the head of marketing and media relations for Saratoga Race Course. She did all kinds of really cool programs with the horses.

Pete Mockaitis
That is really cool. And I love that notion that, in terms of the flow, you’re getting yourself lost in it.

Okay. Well, can you walk us through the process, the steps by which we determine this?

Mary Olson-Menzel
Yes. Well, first, you have to take a good look in the mirror, really, really get very, very clear on who you are and what stage of life you’re in, and what you need from that stage of life. We’re all in different spots. We could be just starting our careers and we need to make money, and we just want to make enough money to travel and go out and have a couple drinks on a weekend, but then your stage changes.

There are other stages where you get married, you start a family, and your needs in your career change. So, it’s about getting very, very clear into where you are at this moment in time, what it is that’s making you happy currently, and then starting to think about, “Wait, am I where I want to be in life?”

And if you can answer “Yes,” well, that’s great. Then let’s just look for ways to keep growing and keep going down a path that you already have started that is really great for you. But what if your answer is no? If your answer is no, then it’s really about thinking, “Okay, what’s working in my life? What’s not? And how do I change that? How do I create a roadmap for what could be next?”

Pete Mockaitis
Okay. Very good. And so then, any other key questions that you find super helpful at this stage of the game to elicit insights?

Mary Olson-Menzel
Absolutely. There’s so much that you can start to think about at this stage of the game. You really tap into, “Where are the moments in my day when I’m at my best?” From there, you really think about, “Okay, where are the moments in my day that are draining my energy?” We all have them. Even those of us that love what we do, there’s moments or there’s tasks in our day that drain our energy.

And so, really starting to think about, “Okay, where can I go from here? How can I get more of what it is that I like, what it is that I enjoy, and also what I’m good at? Where can I make the biggest difference, not only in my career and how I feel about it, but in the world?”

Pete Mockaitis
Okay. And then what’s our next step?

Mary Olson-Menzel
The next step is to dust off that resume and start getting really very serious about updating the resume, updating your LinkedIn profile, thinking about who you’re going to reach out to in your network, because you cannot do it alone. You have to tap into your network and the people around you. And in the book, I say, “If your inner light is your superpower, your network is the super-highway that’s going to get you your next job.”

Pete Mockaitis
All right. Well, in the course of resume and LinkedIn tweaks, any top tips or tricks, do’s or don’ts, things that you see again and again and again that we should all just be doing or not doing?

Mary Olson-Menzel
Yes. Stop stressing about the resume, number one. The resume is kind of now what I would say your calling card. It’s that little thing that’s going to get you in the door so it has to tell a story, yes, the story of your career. It has to be clear, concise, but it doesn’t have to be that complicated. And so many people get so stressed about their resume that they lose sight of the fact that this is only one piece of a job search.

So, take the pressure off yourself on the resume. Make sure that it’s clear, concise, easy to read. The average recruiter spends six to ten seconds looking at your resume, so it just has to be eye-catching, clear, so that it catches their eye, because then the next thing they’re going to do is go to your LinkedIn profile. And your LinkedIn profile, these days, as of 2025, is exactly where it’s at.

This is where people are networking, this is where people are finding jobs, and this is where hiring managers and recruiters take a deeper dive into who you are as a human being and what your professional profile looks like.

Pete Mockaitis
Tell us more. LinkedIn profile, content, conveying who I am as a human being, how does that work?

Mary Olson-Menzel
Okay. Well, you have all of the information from your resume on LinkedIn, so you’re transferring all that data to your LinkedIn profile. But what LinkedIn does is it takes it up a big step further. You’ve got your profile picture, you’ve got your connections, you’ve got what people are saying about you, you’ve got all kinds of different things that you can put on your LinkedIn profile to make it very robust, to kind of give a fuller picture of who you are as a professional, who you are as a human being. And then, even more importantly, once you’ve gotten that all set, the next thing is to engage on LinkedIn. And so, that is really a very, very important part, starting to put your thoughts out there, professionally, not politically, hopefully, not in other ways, but, really, professional thoughts, like, “Oh, I saw that Google is doing this, blah, blah, blah, blah, blah.”

Then engaging with other people. So, Pete, if you put something really interesting out on LinkedIn, I’m going to like it, I might share it, and I might even repost it with my thoughts. So, this is where you’re starting to create some momentum, positive momentum, with the algorithms of LinkedIn so that more and more people are noticing you on there.

Pete Mockaitis
And so, you said don’t do the politics. When you said who I am or who you are, and LinkedIn is sharing this, I guess I’d love some more of your perspective on that with regard to what belongs there and what doesn’t. Because I think who I am, I think is much broader than the career business-y facet of Pete Mockaitis. But, in your view, is LinkedIn then for more than just the job career business-y part of a professional?

Mary Olson-Menzel
It has become a little bit more than, which is actually kind of nice, in my opinion, because when you’re looking for a job, when you’re living out there in the world, you are not just what you do. You are a whole human being, and so I think that’s the really important part. I mean, I have shared things about my kids on LinkedIn.

My mom passed away last year. I shared a whole post about her and how she inspired me in my life.

So, it has become a little bit more personal, which is, I think, really great, because I think it just shows the kind of person that you are with the things that you’re sharing. You do run the risk, though, of unconscious bias from a hiring manager if you start sharing things that are too personal.

Pete Mockaitis
Could you give us an example of what’s too personal?

Mary Olson-Menzel
I tell most people to stay away from politics and religion on LinkedIn. That is much more for your own private conversations or other kinds of conversations. I think that when you’re sharing things on LinkedIn, it’s really about amplifying and elevating who you are as an executive, who you are as a professional, but also who you are as a person.

So, if you can keep it with a more productive and positive spin, what you’re sharing, or from a learning, “I went through this really hard thing, and this is what I learned from it. I want to share this with the rest of you so that you all can learn from this, so that you don’t have to go through this hard thing.”

Pete Mockaitis
Understood. All right. So, we got our introspection, we got our resume in LinkedIn, looking fabulous. What’s next?

Mary Olson-Menzel
Next is reaching out to that network to start having conversations. And the one mistake, there’s many mistakes, but one of the top mistakes that a lot of job seekers make is that they just look for the openings. So, I’m going to use Google as an example again. Pete, you want to go get a job at Google? You’re going to look for, what does Google have open? What are they hiring for?

And in my book, I basically say flip your job search inside out. Don’t just look for the openings. Don’t just scroll on Indeed or scroll on LinkedIn. Start to create a target list of companies that you’re inspired by, a target list of companies that feel like companies that you might want to work for. And I put those companies into three categories that I call the three Ps.

One is your usual prospects. Like, our friend from New York City in media, she was looking at usual prospects just in other media and entertainment companies. The next category is your pivots. She could have taken those media tools and skills that she has into environment where she could have done something really interesting but then she really was focused on her passions, and that’s the most fun area to focus on. That whole area is like, “Hey, if I can make money doing something I’m passionate about then I’m winning.”

Pete Mockaitis
Yeah, cool. All right. And so, any pro tips when we’re doing this reach out? What do we say? What do we not say?

Mary Olson-Menzel
Yes. So, you’ve got the target list of companies, that’s the place that you start. And so then, you go on to LinkedIn and into your network, and you say, “All right, who do I know that works at Google? Who do I know that…?” For Google, I’m just using them as an example today, but, “Who do I know that works at Korn Ferry? Who do I know that works at 3M?”

Whatever is on your target list, starting to look into your network, and say, “Okay, who can I talk to that’s working there or that knows somebody who’s working there?” And then that’s when the very warm connections start.

Keep it short because people’s attention spans are not very long these days. Stay really, really focused on, “Hi, Pete, I’m very interested in talking to you. I’m in transition and I’d love to hear what the opportunities are at XX company.” Simple. And if you have mutual connections, “Hey, Pete, I’m connected to you by Joe. Joe says great things about you and thinks we should talk.”

Keep it so simple. Because, immediately, they’re going to look at your LinkedIn profile and check out who you are anyway, so you don’t have to give a lot of words into who you are and what you’re looking for. Just, “I’m looking for my next career adventure, and I’d love to talk.”

Pete Mockaitis
All right. And what’s our next step?

Mary Olson-Menzel
The next step is having the conversation. You can do it, obviously, in the good old-fashioned way of a phone call. You could do it on Zoom. You can do it on Teams. You could meet for coffee. But just remember that people are busier than ever these days, so ask for 15 to 20 minutes of their time. And if it goes longer, that’s just a bonus. It means you guys are clicking.

But 15-20 minutes just to connect, and then talk to them about what they’re doing. Just be curious, I mean, curious about human beings, curious about what they’re doing, curious about what it’s like to work at that company. And then when you’re wrapping up the conversation, number one thing to never forget is to ask, “How can I help you in return?”

Pete Mockaitis
Okay. Beautiful. And then, while we’re asking them questions, are there any key pieces of insight or questions that are super powerful that you recommend to try to include within that conversation?

Mary Olson-Menzel
Definitely delve into what the culture is like. You want to make sure that that culture, of whatever organization that you’re targeting, is a good fit for you and for what you want out of the workplace. But also try to ask them to introduce you to people, “Are there three people that you could introduce me to or three names of people that I should be reaching out to, to get some help?” And then, of course, always ask, “What are the next steps?”

Pete Mockaitis
Okay. So, after you’ve had these conversations, what’s next?

Mary Olson-Menzel
Well, then you hope that Joe, our friend Joe, who connected us, will say, “Well, great. You know what, Mary? I’d love for you to come in and talk to the hiring manager. I know that we’ve got open positions in this, this, and this.” And then if you’re lucky, sometimes it’s a much longer game than this quick and this what’s next.

But if you’re lucky, you get in, do an interview, and then you tell your story, and that’s where the magic happens. The resume just tells me who you are, but the way that you would tell your story is what’s going to draw me in and want to hire you.

Pete Mockaitis
All right. And how do we do that well?

Mary Olson-Menzel
Well, we start at the beginning. People, just remember this. Literally, don’t start from where you are currently. Start at the beginning because the brain is wired to listen to a story that’s in chronological order, “I started at undergrad here. I did this.” Talk about the transitions to, for example, I worked at Tribune Company in Chicago for almost 10 years.

The transition of why I left Tribune Company was because we had a job opportunity in New York. So, make sure that you’re not only talking about your accomplishments, but also the ways and the reasons that you left one particular job to go to another one.

Pete Mockaitis
Okay. And then, let’s say that conversation went smashingly well, and we have an offer. What now?

Mary Olson-Menzel
What now? This is fast forward career coaching. I love it. So, what now? You’ve got an offer on the table and you really have to think about, “Okay, is this offer…?” Yes, it’s amazing, you’ve gotten this far, “But is it an offer that’s going to work for me and my stage of life right now?”

So, you really want to weigh out all of your options with the offer. Is it compensation-wise what I want? Is the quality of life that I want going to be there? Is the culture that I want going to be there? going to be there? Where are the growth opportunities? Where are those? How can I make sure that I have forward momentum once I get into this job?”

And then, benefits package. All of it falls into a whole package for the whole person. And, once again, you are a whole person who’s negotiating a whole package for your life.

Pete Mockaitis
Alrighty. And so, when it comes to the negotiation, do you recommend we go ahead and do that?

Mary Olson-Menzel
That’s a tricky one. There are ways to negotiate, but you don’t want to push so hard that you turn them off and potentially rescind the offer.

Pete Mockaitis
Okay.

Mary Olson-Menzel
Yeah, I know. This is it. The stakes are really high. You’re at this point, and so you have to know exactly where you can negotiate. There are a lot of hiring managers who will tell you, “I mean, you’re at the top of my salary band, and this is as high as I can go.” All right, well, then you’re not going to negotiate on the salary, but you can potentially negotiate on the softer things, like maybe more paid time off, maybe a little extra vacation time, maybe a sign-on bonus, maybe they’ll pay for you to go get your graduate degree or pay for some professional training. Those are all negotiables that will help you get to a better place where you feel really good about the offer package.

Pete Mockaitis
All right. And then, in terms of the actual dance or conversation, are there any things you recommend, magical words or phrases that we do say or we don’t say?

Mary Olson-Menzel
Well, I think the number one thing to think about is gratitude. Gratitude is everything when it comes to a negotiation, but also, when it comes to life. I mean, truly. I think that if you come to it from a place of appreciation, “Thank you so much for this offer. I am really excited to start at this company. I just have a few questions. Is there any room to move on the salary? Is there any room to negotiate something else?” So, coming from that place of appreciation and gratitude and really helping them understand that this is a place you want to work and you want to make it work for both of you.

Pete Mockaitis
Understood. Okay. So, you’re just asking about the flexibility. And that’s sort of an interesting question in that, I suppose, it’s in the employer’s interest if they really want you to be honest. Because, I mean, if you just wanted some savings, you’d be like, “Nope, nope, nope, nope, nope, nope, nope. No flexibility whatsoever,” you know? Rigid as a bar of iron.

Mary Olson-Menzel
Right.

Pete Mockaitis
However, hopefully, you’ve got them really, really fired up for you, in particular. And I guess it also varies a great deal in terms of, it might not even be very emotional at all in terms of, “Well, actually, no. This compensation package is standardized across all of North America, and so that’s kind of what it is.” So, “Okay, glad I asked. Now we know,” and you can sort of make the thumbs up, thumbs down decision on those terms.

As opposed to, I’ve heard other people say that they just have carte blanche authority to give a 10% salary increase to anybody who bothers to ask without approval from anyone higher up. It’s like, “Oh, wow. Well, that sure sounds like if that’s a semi-common policy…” you tell us if it is, Mary, “…then I should probably make sure to ask.”

Mary Olson-Menzel
You know, Pete, you brought up the most important thing – honesty from day one. Truly. So, when you start going through the interview process, a recruiter or a hiring manager is going to ask you, “What are your compensation expectations? What do you want to make? What do you need in this job?” And, hopefully, both sides are being very, very honest and upfront so that there are no surprises by the time you get to that point.

And, by the way, I can’t remember who said this recently, but they were saying, basically, it was an actor who said, “I’ve got this magic word is, ‘Thank you so much. By any chance, can you do this? By any chance, can you do this?’” So, you’re not saying, “I demand,” “I want.” You’re saying, “Hmm, is there a little wiggle room here? Is there a chance that this can go up 10%?”

And if they can, hopefully, they’ll be honest with you, and say, “Yes, absolutely,” and then they just made your day and you made 10% more that year. But if they can’t, they’re going to be honest with you, too, about that. And then you’ll start to be able to see where the negotiation space is.

Pete Mockaitis
Understood. Okay. Well, let’s say, “Hooray! A deal is made. A job offer made. A job offer accepted,“ any pro tips for the first weeks and months?

Mary Olson-Menzel
Yes, lots. So, the first 30, 60, 90 days of your tenure at this company are so important. You really, really want to become a sponge, you want to become a student of that organization, and you want to work side-by-side with your boss, with HR, to make sure that you’re meeting all the key clients, key stakeholders, and making sure that you’re having one-on-one meetings with these people so that you’re getting to know all of the people that are going to be surrounding you on a day-to-day basis.

And in What Lights You Up? I have a whole sheet of talking points to have those meetings, like, “Tell me about a typical day. What’s a day in the life for you? What keeps you up at night, Pete? How can I help with that by coming into this role?” All of those things, “How can we best work across departments?” You shouldn’t just be meeting with people in your department. You should be meeting with other departments, too, so that you can see where there’s room for cross-departmental collaboration.

Pete Mockaitis
Okay. And, tell me, we sort of walked through a process timeline. Are there some things you recommend that we just do always outside of when we’re specifically thinking about maybe a new opportunity or a transition, but just a regular wise thing to do to keep our careers and trajectories sharpened in a great spot?

Mary Olson-Menzel
Well, always remember that your career growth is in your hands, so don’t always rely upon your boss or the people in the organization to be constantly looking for opportunities for you. You’ve got to be open to those opportunities and be looking for them, and have it be a conversation with your boss too. So, one, never stop growing once you’re in that role, but also even if you’re so happy in this role, make sure that you’re keeping your network strong. Make sure that you’re having a friend at another company every once in a while.

Make sure that you’re watching what’s going on with other companies so that you’re not only growing within your own organization, but you’re creating a presence around you that can support you if, all of a sudden, the worst thing happens and you get laid off the next day. You want to have that network strong all the time.

Pete Mockaitis
Okay. Well, Mary, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Mary Olson-Menzel
Yeah, I would just reiterate that. Be open to the opportunities that are around you. Be open to conversations around you. Become a student of not only the industry that you’re in, but a student of life. Be curious about what’s going on around you, and just remember that you can focus on what lights you up. You can focus on what makes you happy. And I’ve seen thousands of my clients do it, so just don’t lose hope.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Mary Olson-Menzel
One of my favorite quotes is “The whole secret of a successful life is to find out what one’s destiny is, and then to do it,” and that is by Henry Ford.

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Mary Olson-Menzel
I mean, I’m really kind of loving Mel Robbins right now. She’s just written this book called Let Them. It’s “The Let Them Theory.” And it’s all about how other people are going to do things that maybe you don’t like but you don’t have control over that. All you can control is what you react and how you react and what your mindset is. So, in life right now, somebody’s doing something you don’t like? Let them. But you can control how you react to it.

Pete Mockaitis
Okay. And a favorite book?

Mary Olson-Menzel
One of my very favorite books is a book called Leading with Gratitude by two of my fellow Marshall Goldsmith “100 Coaches” colleagues, Chester Elton and Adrian Gostick. Just a great, great book, all about bringing gratitude into your day-to-day life and how it just changes everything.

Pete Mockaitis
All right. And a favorite tool?

Mary Olson-Menzel
My favorite tool that anyone can have access to is one called StrengthsFinder. And you can get it on Amazon, you can take the test, you can get your top five strengths. But what I love about it most, Pete, is that it throws away the notion that we were talking about earlier that, actually, that your CEO of Korn Ferry was talking about.

When you’re leaning into your natural gifts, you can amplify everything you’re doing. When, in America, companies many, many years ago would be like, “Well, Pete is a really great interviewer, but how good is he at finance? Maybe we should send Pete to some finance classes.” No, Tom Rath just blows this out of the water, and says, “No, let’s just continue to amplify our own strengths so that we can continue to get better and better at what we do and what we’re good at, and looking at our own natural gifts and bringing those to the workplace.”

Pete Mockaitis
Okay. And a favorite habit?

Mary Olson-Menzel
My favorite habit, which has become a must-do most days, is, as soon as I get the kids off to school, I do a quick meditation, and then I get into a Peloton workout. And that, before I’ve started my day, work can go off in different directions, and you can be fighting fires or doing whatever you have to do all day, but I already know that I’ve gotten my kids off to school safely, I’ve grounded myself with a meditation, and I’ve taken care of my body so that I have more energy for the rest of the day with my clients.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with clients and readers and audience members?

Mary Olson-Menzel
I really think that my favorite quote from the book, is it’s imperative to work, to keep the lights on in your house, but it’s even more important to keep the lights on in your heart and do what you love. Because when you’re doing what you love, you’ll get hired faster, you’ll get promoted faster, you’ll make more money, whatever money is to you, whether that’s time or cash or whatever, and the byproduct of being happier.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Mary Olson-Menzel
They can connect with me on LinkedIn, as I said. It’s the best place to connect. Mary Olson-Menzel at my LinkedIn profile. You can also go to MaryOlsonMenzel, all one word, dot com, for anything you need to know about the book. And then for any work that we do is MVPExec.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Mary Olson-Menzel
There’s no better time than today to start doing it.

Pete Mockaitis
All right. Mary, thank you. I appreciate this and wish you the best.

Mary Olson-Menzel
Thank you, Pete. It’s been fun.

2024 GREATS: 925: How to Stop People-Pleasing and Feeling Guilty with Dr. Aziz Gazipura

By | Podcasts | No Comments

Dr. Aziz Gazipura explains the dangers of people-pleasing tendencies and shares actionable steps for overcoming it.

You’ll Learn:

  1. The massive costs of being a people-pleaser
  2. How to not feel guilty when saying no
  3. A surprising strategy to build your discomfort tolerance 

About Aziz

Dr. Aziz is a clinical psychologist and one of the world’s leading experts on social confidence. In 2011, Dr. Aziz started The Center For Social Confidence, which is dedicated to helping everyone break through their shyness and social anxiety.

Through confidence coaching, audio and video programs, podcasts, a detailed blog, and intensive weekend workshops, Dr. Aziz has helped thousands of people all over the world increase their confidence and lives out his mission: To help every person who is stuck in shyness liberate themselves to pursue the relationship, career, and life they have always dreamed of.

He lives in Portland, Oregon with his wife Candace and son Zaim.

Resources Mentioned

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Dr. Aziz Gazipura Interview Transcript

Pete Mockaitis

Could you kick us off with a dramatic tale about the dangers of people-pleasing?

Dr. Aziz Gazipura

Yeah. Well, I don’t need to make anything up here. And it’s the kind of, like all good dramatic stories, it’s a slow build, where maybe it’s like imagine a character in a movie where they go out and have some drinks, and they really like it, and it just seems like a good time. And then, flash forward many years later, and they have the shakes in their hands because they have to have a drink of alcohol. And that’s actually what niceness is like, or people-pleasing, specifically.

So, you basically make a choice to not be yourself in order to smooth things over or be liked or be accepted. And maybe a classic tale would be you did it when you were young, you did it to fit in at school, you did it to fit in with family. And that was not all horribly off-kilter then. But then I talk to, man, dozens of people every week, where now they’re 37 or they’re 43 and they’ve done pretty good, like inauthenticity and fitting in works. It’s this somewhat adaptive strategy, but it works the way that that drink worked to take away your anxiety, but it doesn’t actually give you what you really want.

I was just speaking with a woman just two days ago, she’s about mid-40s, successful in her career, has a family, has a husband, and feels incredibly lonely, and doesn’t even really know what to change out there anymore because, “I have all the things.” And she’s lonely because no one, not even her husband, really knows her. And that might not sound bad. Some people might hear that and say, “I’ll take the family and the money and the career, and then I’ll be fine.”

But actually, when you get there, and you don’t feel like anything out there is going to change it, and inside you feel profoundly lonely, it’s a story of a lot of suffering. And it’s a story that hundreds of millions of people live out, and feel like they’re the only one, but they’re not.

Pete Mockaitis

So, can you make that all the more real and clear for us? To feel like no one really knows you, what might be some examples of the false impression others on the outside have in contrast to the reality that is within?

Dr. Aziz Gazipura

Well, the impression people have on the outside is what you learned will keep them close to you, and it might be different. And I call them the roles that you’re going to play. So, at work, you have a certain role that you play, “I need to be confident-sounding, in charge, certain with my partner. I need to be pleasing. So, what do they want me to be? I’ll agree to things that I think that they’ll want me to agree with. I’ll focus on the things that they want. We’ll talk about what they want.”

“I also know that they don’t like it if I’m irritable, or if I’m sad. So, I’m going to downplay that or hide that.” And that’s true for friends as well, “I got to be up. I got to be on. I don’t want to be boring. I don’t want to be a sad sack. I don’t want to bring people down. I don’t want to burden people with my feelings, and my woes, and my problems.” So, therefore, at work, you’re going to be that way. And inside you might feel nervous, you might feel insecure, you might question yourself but you don’t show any of that.

And that, people can tolerate a certain amount of inauthenticity at work. But then where it really starts to get to them is when they can’t even be themselves around their friends, their loved ones, their family. You got to hide it and pressure yourself, and so you can’t reveal that you’re feeling sad. You can’t reveal that you feel like something is missing. You can’t reveal any of these things. And that’s where the loneliness comes from for people.

And it might not be these big dramatic things, like, “I can’t reveal that I’ve secretly wanted to leave.” Even just, “I am feeling sad today,” and it’s so simple but it’s a world of difference when you have to keep it all inside, all hidden. And sometimes people, really good pleasers, and I know this because I lived this for many years, you’ll even hide it from yourself, “I’m not sad. Everything’s okay. I just have a stomach ache. I just am tired.”

And it becomes this vague thing that you don’t even know. You don’t even know where you are in all of it because then it’s scary to know what that is and maybe share it with others.

Pete Mockaitis

And so, this loneliness, what are the knock-on, follow-on consequences of that?

Dr. Aziz Gazipura

There’s a variety of different studies around loneliness, but loneliness is pretty much associated with all negative health outcomes and a much shorter lifespan. That’s like the big hammer, right?

Pete Mockaitis

Yup, dying.

Dr. Aziz Gazipura

And quality of life, but sometimes people hear that, and like, “Yeah, yeah, yeah, that’s about everything in life. Too much peanut butter kills you. You got to live.” But actually, not only is it a shorter life, but let’s just talk about the quality of life. And there’s the longest study in the history of human psychology, it’s decades. It’s been going so many decades that they’re now the second generation of people.

Pete Mockaitis

Oh, Waldinger.

Dr. Aziz Gazipura

This is the one done with Harvard students, yeah. And the short version is, it’s relationships. That’s what makes us feel good in life, that’s what makes us feel happy in life, that’s what protects us from hard times in life. And not just you got somebody in your house that’s your roommate. No, we’re talking about confidantes, real relationships, people where you’re in life together.

And so, the loneliness, the cost is you don’t have that, or you have a very limited amount of that, and that is the biggest determiner of true success, which, for everybody, I don’t care what they value in life. True success for everybody is actually to feel rich inside, like feel full of success, of love, of meaning, of resources. And so, you can have external success and feel empty inside, and not have the thing that we all really want, which is those real connections with people.

Pete Mockaitis

Okay.

Dr. Aziz Gazipura

But other than that, it’s great that we should just keep doing it.

Pete Mockaitis

All right. Well, can you give us a ray of hope then, an inspiring tale of a people-pleaser reformed?

Dr. Aziz Gazipura

Yeah, the ray of hope is people-pleasing is not who you are. It’s a pattern that you run. And that’s fantastic news because any pattern that you run you can change. It’s an active process, it’s a verb, like walking or eating. And so, you can put down the fork and no longer be eating. You can put down the people-pleasing pattern and no longer be pleasing. And you can still be very loved by more people than you could ever need to be loved by. And you could be more boldly yourself and actually enjoy who you are and stop trying to be somebody that you’re supposed to be for others.

And I think this is the biggest risk, this is the leap of faith, and that’s why I think people who read my books or work with me because there’s some part of them that says, “That sounds a little too good to be true. You’re saying I can be me, and have love, and belonging?” And the good news, the ray of hope is absolutely yes, and it’s on the other side of that risk, the other side of what we fear, which is, “If I’m really me, everything is going to fall apart, and no one’s going to love me.” But that’s the whole source of the problem to begin with.

Pete Mockaitis
Okay. So, warm, loving relationships, longer life, higher quality of life, that sounds swell. And then your organization is called the Center for Social Confidence. Tell us about what that confidence picture looks like on the other side of the people-pleasing.

Dr. Aziz Gazipura

Yes. Well, there is the outer layer, which I think we all may be focused on at first, which is, “I want to be more confident.” What does that mean? Well, that means I can be more bold, I can walk up to people and talk to them, I can initiate conversations, I can network with people, I can just walk into a room and not feel afraid of what people are going to think, I can really just be myself. That means more power in leadership, and influence, and impact.

You can share your idea more directly, more broadly. You can advocate for something. You can advocate for yourself, for your ideas, for your team. Also, that shows up in relationships and love. You can go approach someone that you really are drawn to, who you really want to spend your time and your life with, and you can let them actually see and know the real you. So, those are the outer observable effects.

And then the inner effect as a result of that confidence is that you feel like you belong in this world, and that sense of insufficiency, not enough-ness, and all the scarcity, there’s not going to be enough love, there’s not going to be enough people, like, that dissolves. And that is worth way more than all the promotions, and all the dates, and all the stuff but sometimes we have to start with that outer stuff, and then realize, like, “Wow, me just really feeling that peace inside, that is worth its weight in gold.”

Pete Mockaitis

Well, that does sound absolutely delightful, yes. So, lay it on us, how do we pull this off? I imagine it’s easier said than done.

Dr. Aziz Gazipura
Yes. So, the good news and the bad news. The good news is this is all possible, the ray of hope stuff we were just talking about. The bad news is you probably are going to feel like you’re going to die on the way there. That’s all. But it just feels that way because, let’s rewind, what is people-pleasing? People-pleasing is a survival strategy that you picked up that’s based upon an idea, a conclusion, that’s not even true. But the conclusion you came to is, “I’m not okay as I am. There’s something just me as I am being totally lovable, I don’t buy it.”

Maybe someone told you that. Maybe you interpreted that. Maybe someone wasn’t there for you. Maybe you were abused. I don’t know, but there is some messaging that you picked up, and you’re like, “Wow, just me being me is not enough, and so now I have to do something. And what I need to do is I need to observe you, and if I can keep you happy, then you’ll probably stick with me. And I got to observe if you’re upset, and make sure that I don’t do the things that upset you. I got to see what makes you smile, and make sure I do more of those.” And now a pleaser is born.

And so, it’s rooted in fear, in the fear of abandonment, fear or not surviving, “Because I’ll be left, I’ll be lost. So, now I’m going to live that out for much of my childhood but as a personality, as a whole life strategy.” And so, why it feels like you might die is because it triggers this kind of fight-flight survival response inside to challenge you, which is why most people don’t.

But if you get up to that, like, fed-up point enough, and you’re like, “Well, I don’t want to keep living this way. All right, let’s take the leap,” you don’t stay in dying forever. You don’t actually die but it feels very ungrounding because there’s a sense of certainty and familiarity in that way of being, and you are going to challenge that. That’s why most people don’t just say, “Oh, I’ll do it,” and then actually execute on it.

Pete Mockaitis

All right. Well, so then what does the execution look like in practice? What are the step-by-steps? Do I just go give people a piece of my mind, Dr. Aziz, “Let me tell you what I really think”?

Dr. Aziz Gazipura

So, I have two books on the subject. One is called Not Nice and the newer one that just came out is called Less Nice, More You. And I talk about the pendulum, where people who have been overly passive and pleasing at some point can swing, “Now, I’m going to let the world have it,” and that’s okay.

Maybe that’s a phase to go through but, ultimately, there is a set point that’s much more effective. And I think the key steps from a higher level are these. Number one, you have to decide that you no longer want to be so people-pleasing and nice. And that might seem like a strange step, but it’s like, “Isn’t that what we’re talking about?” Well, no, because many people have a lot of their identities wrapped in, “But being nice means I’m a good person, and I don’t want to be a bad person.” No one wants to be a bad person.

And so, the first thing we need to do is we need to upgrade our understanding of being people-pleasing is not the same thing as being kind, or generous, or loving, or whatever it is that you actually value as a human. And that people-pleasing is more of a compulsion and not a choice, and so you have to be giving, you cannot say no, and that can be very detrimental.

So, someone is struggling, you take an extra hour to support them seems kind, right? The nice person and the people-pleaser doesn’t have that choice, so they could be being eaten up inside. They’re all stressed.

Pete Mockaitis

Eaten up inside and bitter, they’re like, “This jerk is always hogging my life.”

Dr. Aziz Gazipura

“I got too much on my to-do list.” So, now you’re talking about resentment. So, the compulsion part of it, the “nice” person feels like they have to. And any time we feel like we have to do something, and we don’t want to in that moment, that’s a formula, a human formula for resentment. So, now we’re going to start that.

Now, the kind choice is like, “Okay, this person wants this. Do I want to give it? Does it feel right to give it?” And it doesn’t mean it’s comfortable. Your kid is sick or something is happening, and you’re just like, “You know what, but it feels right, it feels like I want to do it.” Then you do it, and you say, “I want to give it.” Then we won’t feel resentment.

Kindness, true kindness leaves a glow inside, you’re like, “I feel good about that.” Whereas, when we’re like, “I couldn’t say no. I mean, look at them, they need me.” And the nice person likes to create this elaborate world in which everybody is super dependent, like, “They would die without me. They would be, oh, my gosh, if I left this partner, or this boyfriend, girlfriend, they’d be devastated for years,” and they don’t even see how it’s a little bit of a…it’s a way that we’re trying to get some sense of significance, perhaps.

The truth is that people have many ways to meet their needs, and you’re just one of them, and you’re not the only one. So, yes, that’s exactly what you’re talking about. That’s the stew of resentment that can form. And so, back to this first step of, “I need to decide I’m not going to be so nice and pleasing” is actually an important first step because, otherwise, we remain in this pattern where this is the only way to be, this is the right way to be as a good person, everything else is bad. And then we will perpetuate that indefinitely.

Pete Mockaitis

And that decision, boy, it just seems like the distinctions and the commitments are so myriad in terms of the boundaries that we’re down with, in terms of “I am committed to doing this and being generous or loving in these domains. And I’m not so much down to do these other things.” It really kind of feels like we got to go, behavior by behavior, or relationship by relationship, when  we determine what that decision really means in practice.

Dr. Aziz Gazipura
Yeah, that’s a great point. And, yes, it is, and there’s a shortcut to doing that, which is it can be distilled into one question, which is an extremely liberating question but it also, if you’ve been living a people-pleasing life, can make you very uncomfortable. And the question is, “What do I want? In this situation, what do I want?”

And even just asking that can push a lot of the buttons for someone who thinks that that’s selfish, “Your life shouldn’t be about what you want. That’s the problem with the world, is too many selfish people.” But actually, we’re just talking about asking the question. You might still choose to say, “Well, what do I want? I want to not take care of my son.” “Well, he’s five and he needs someone tonight. So, you’re going to find a way to work with it.”

So, it doesn’t mean you instantly just, “I do whatever I want. I don’t even care about anyone.” It’s like, no, but you start that behind that question is not just the data of the answer. It’s actually caring about yourself just like you would with someone you love, “What do you want, honey? It doesn’t mean you get everything you want, but I want to know. I want to know. Maybe we can work with it. Maybe we need to compromise here. But what do you really want? And what do I really want?”

I was just talking with a friend earlier today, and he has some friends visiting out of town, they said, “Hey, we want to come have some dinner with you.” And he’s like, “Oh, that sounds good.” And then they’re like, “Oh, also, we’re flying out somewhere the next day. Can we spend the night at your place then we’ll go to the airport?” And he said, “Well, let me talk to my wife and we’ll make sure.”

So, he’s about to go talk to his wife, and he’s like, “Hold on a second. Before I even talk to my wife, what do I want here?” And that’s such so small, we could just steamroll right over the moment and go on with our lives, and that might seem so trivial but, man, you add up those trivial moments, that’s your whole day, that’s your whole week, that’s your whole life.

And you might say, “Well, that’s horrible. How could you not have your friends stay the night? They need a favor. What a bad friend.” Ah, now we’re looking at the roles of the rule of friend, and many people have extreme rules, “You must always say yes to a friend.” But instead, if you tune in and say, “You know what, it feels kind of, I don’t know, confining.” And he got curious about himself, “Why? Well, I was just hoping to have the one evening a week that I can spend with my wife, one on one. She’s so busy. I’m so busy. I just don’t really want to give that up.”

So, now all of a sudden, we discover that the saying no there is actually a loving act for himself, for his wife, for his relationship, so we’re prioritizing something else. We would not even discover that. Now he’s trying to please his friends, so he says, “Yes,” and then he’s feeling maybe his wife is going to be upset with him, so he’s trying to please her. And then the whole evening, he’s just anxious and secretly resentful, which is a disaster.

So, yes, we want to go, day by day, decision by decision, slow down and start to really ask, “What do I want here?”

Pete Mockaitis

That’s good. And what’s interesting is by surfacing that, and if you do make the choice, and maybe, well, one, I think that can generate kinds of creative options that you didn’t even think about to start with, it’s like, “Hey, you can come over between 9:30 and 10:00 p.m. and, yeah, it’ll get you to the airport on time.” And so, there it is. So, you had your cake and eat it, too.

Now, sometimes you can’t but then I guess if you do choose to make a sacrifice on behalf of another, I think you can do so all the more eyes wide open, it’s like, “I am choosing to do something for this other person, knowing it’s inconvenient for me, but because I value this relationship more than I value binging Netflix, or whatever I was in the mood to do that evening.”

And then, as you said, there is sort of a glow. You can feel good about that choice. You made a values-driven decision and chose that which is good in your value system above that which is expedient, and you did so, knowing full well the consequences that could flow from it.

Dr. Aziz Gazipura

Yeah, I love that nuance. And sometimes people hear this, and they think you’re going to become this very stingy person, not just with money but with your time. And that’s actually not the case. It is very much more intentional and you’re linking it with your values. My younger son, who’s eight, we eat a pretty similar breakfast every morning. And one of the ingredients is from downstairs, and he doesn’t like to go downstairs because he’s afraid of whatever, monsters. That’s what lives when you’re eight years old, that’s what lives downstairs in the basement, is monsters.

And so, there was this time when we were trying to help him face his fear, but that one was just so kind of just an uphill battle, and I was like, “You know what, as a loving act, I’m really okay just going downstairs to get the thing. I’ll help him fight his fears in other places, and he doesn’t need to tackle every fear because his dad freaking is obsessed with confidence.”

So, I just decided that, and it’s this kind of sweet act of generosity. He’s not going to be eight years old forever. And when he’s a big hulking teenager and could care less about going anywhere in the house, then that’ll be a sweet memory.

And so, you can actually be really loving and generous in all these different ways. It’s just not coming from this pressure that you have to or else. I think that’s the biggest freedom.

Pete Mockaitis

All right. Well, walk us through the next steps.

Dr. Aziz Gazipura

All right. So, you’ve decided, “I don’t want to be nice,” and then you start to ask yourself, “What do I want?” Then the next step is going to be you do the things that are “not nice.” And that might be saying to your friends, “Hey, I’d love to see you. You guys can come. We’ll get some dinner. It’ll be awesome. And then you’re going to be staying near the airport or something. I want to have the evening to myself with my wife. It’s our one night and I really want to preserve that.” And it’s, “Oh, my gosh, so you’re saying no in that situation.”

Yeah, another not nice thing might be to inconvenience someone by asking them for something, “Can you help me with this?” or, “Can you do that?” There’s disagreeing with somebody, “Ooh, that’s real unpleasing of you.” So, maybe you have a different opinion, it’s relevant to something in business, a decision, whereby it feels high stakes and it’s important to share it.

It might even be just a different idea or preference that doesn’t even seem that important to share but you just share it instead of smiling, and saying, “Oh, yeah, me, too. Me, too.” You’re like, “Yeah, I actually like the person that you seem to dislike. Hmm, that’s interesting.” So, whatever it is, it’s just a small smattering of the potential behaviors of you being more you, more authentic, more real, more bold.

That’s all the “not nice” behaviors. And every single one of those is going to produce probably some level of anxiety at first because that’s me being testing out what could happen, which is going to be some sort of calamity, “If there’s conflict, the relationship is over. If I say no, the person is going to never do anything for me ever again. If I ask for what I want, they’re going to hate me.”

So, we have these dramatic predictions, and we test them out. And it’s a form of exposure, really, like behavioral training where we need to do the steps, which tends to bring about the discomfort. And then there is another step about working with that, but I’ll pause there to see if there’s anything you wanted to ask about this step.

Pete Mockaitis

That’s good. That’s good. And what’s funny, though, is the asking for help, we think that’s not nice or imposing or burden, yadda, yadda, but, in reality, when I’m asked for help, I often am delighted to be trusted, relied upon, to be confided in on the matter, and I really like it. And I guess not all the time. Some things are like, “I really don’t want to do that.”

But I think that’s interesting that sometimes these not-nice behaviors are, in fact, what people really value. Maybe some people don’t get people who disagree or challenge them enough.

So, it’s interesting what we think might be not nice could, in fact, be just what the doctor ordered on the other side of the table.

Dr. Aziz Gazipura

Yeah, and that highlights something really important, which is this strategy of people-pleasing is not a very well thought out effective model of human relations. It’s like, “This is the best predictors and most intelligent, socially intelligent model I can…” No, it’s a cautionary model. It’s, “Hey, any of those things might be a problem so don’t do any of them. That person might respond well to that but they might not, so just, no, don’t.” So, it’s not a very sophisticated or intelligent interpersonal model. It’s just safety-oriented.

Pete Mockaitis

Well, thank you. You got some more steps?

Dr. Aziz Gazipura

Yes. So, after you spoke up, you did the thing, and you’re freaking out inside, then it’s time to do the work, which is to upgrade something inside of yourself. That’s where the real transformation is going to occur. People think the real transformation comes from the action, which is part of it, but then we have to upgrade, otherwise we just keep beating our head against the wall. And you can leave that situation, you say, “Oh, I feel so guilty I told them no. I’m so bad.”

If you just grind yourself through that meat grinder for two days, and then you come out of it, you haven’t probably really learned anything. And so, the next time someone asks you for something, and you think, “I should say no because that’s being less nice,” then you might remember the meat grinder, and you’re like, “I don’t want to do that.” And so, then you probably just go back to the old pattern.

So, to really change, after we say no, and then all that stuff starts to come up, then we get to upgrade our map of relationships. And there’s one that I really love, which is I call your bill of rights, so what you’re allowed to do, and the rules, basically. And so, when you feel really guilty, you can examine it, and say, “Wait a minute, what rule did I break? What did I do that was so bad there?” “Well, you said no to people.” “Okay, so what’s the rule?” “You should never say no.” “Well, to who? My friends?” “Yeah, you should never say no to your friends’ requests.”

“Okay. Wow, that’s a pretty extreme rule. Is that how I’m going to live my life? Are there some downsides to that one?” And then we upgrade with much more healthy, and nuanced, intentionally chosen approaches to life, rules for life. So, for example, you might say, and this is where the bill of rights is, “I have a right to say no to requests.” And that might sound like a simple statement, but if you really start to believe that and live that, that’s a whole different life, not just in terms of the behaviors but how you feel on a daily basis.

I don’t think we can totally upgrade these in a vacuum, where we just sit down with a sheet of paper, and we upgrade our bill of rights, and then we venture forth into the world, and everything is perfect. No, we kind of have to go through this process where we take the action, we feel bad, and then that’s the motivation to say, “Whoa, it’s time for something different.”

But if we do it, and we change, and we upgrade, it’s like a step-by-step. It’s almost like pulling out the faulty coding of the pattern and putting in a new coding, new software, that runs so much better. And it’s the software of more authenticity, more boldness, more actually being you in the world. And it turns out to work a lot better on your system than the nice people-pleasing software.

Pete Mockaitis

And it’s interesting, it seems like those exposures, those reps, really do build up over time when you work through those steps. I suppose I am a people-pleaser myself, and I’ve just sort of gotten clear that I’m disappointing people every day. Like, there are people, maybe this very minute, Dr. Aziz, someone might be unfollowing this podcast or unsubscribing from the Gold Nugget newsletter, which I don’t recommend taking those actions. But, nonetheless, they are taken.

Dr. Aziz Gazipura

Someone out there. There’s a loose cannon out there.

Pete Mockaitis

By the hundreds, by the thousands, and so this happens. And so, what’s empowering is to just, for me, as I just sit with that, it’s like, “Yeah, I have displeased someone, and that’s okay. I have not sinned, I have not violated my values, I have not been, I don’t know, fill in the blank: selfish, greedy, lazy, any number of things that seems to kind of be at the core of a lot of this, is we have these value judgments associated with what you’re calling rules. It’s, like, “I feel bad, therefore, I must’ve done something bad. So, I’ve done something bad. I’ve broken a rule. What was the rule? Oh, wait, that rule is kind of ridiculous. Huh.”

Dr. Aziz Gazipura

Yeah, and there’s what I found, and one of the reasons why when I work with people, and the main ways that I work with people, is in a group environment is because we can identify that rule, and think, “That seems kind of intense,” but it has such momentum of history that I find a lot of this is almost like we’ve been running a propaganda campaign inside of ourselves for 20, 30, 40 years.

And when you’ve heard something for 40 years, it doesn’t matter what’s true or not. It’s hard to challenge. I was working with a gentleman in the program, who has had a hard time, even his relationship with his wife, he’s saying, “This is what I’d like to do on a Saturday.” “I don’t know if I want to do that. Here’s what I want,” like basic stuff.

And so, it almost felt like for the first couple of months he’s in the program, he was, “Hey, it’s okay for me to ask for what I want.” And in some part of the lecture, I’m like, “Of course. Of course.” And then he looks, like, around the room, and like, “Is it really okay for us to do that?” And we need to hear that, we need to get reinforced from outside.

And, hopefully, it’s just reinforcing some new beliefs that are just more sane and healthy. And I think that’s really a key thing to come back to, is, “Hey, is the way I’ve been living really serving me? Is it serving others? Is it really? If I’m getting burnt out, and hurting inside, and experiencing all these mind-body issues, and pain, and illnesses, like is this really how it’s supposed to go?” And I would challenge that, I’d say, “We’re not meant to live and help others at the expense of ourselves.” I think there’s really a beautiful, a much more abundant, win-win way of going through life.

Pete Mockaitis

That is beautiful. And I’m wondering if you recommend starting, if it feels scary, starting big or starting small? Like, “Asking my wife what I want to do on a Saturday,” in that example, is it that you recommend that you have, I mean, a small request might be…?

I guess I’m thinking small might be like you can give a lot of advanced notice. Like, let’s say on a Tuesday, you say, “Hey, honey, I think it’d be really fun on Saturday if we got lunch at Jimmy John’s.” Like, “Okay, that’s an inexpensive restaurant. It’s four days notice. It’s lunch, not dinner. It doesn’t seem as big, primetime of a meal.” So, I’m wondering, is your professional advice to start with some of those smaller, non-pleasing moves or requests, or to go for the bigger ones right off the bat?

Dr. Aziz Gazipura

I would say both are beneficial and it’s going to be based upon your discomfort tolerance, which, by the way, is akin to a muscle that is worth building, and you will build it by doing this. And so, if one is going to just completely blow you out of the water, because our goal here is sustainable. Think of it like strength training over many months, and so you don’t want to go to the gym and just blow yourself out where you can’t work out for three weeks. So, maybe you do the lighter weight at first, then it’s a little easier, and that’s great.

You start to build momentum, and success builds on success, so you have a couple wins, and you’re like, “Well, that didn’t go so bad, so I think that’s a completely valid approach.” And if you want to go faster, you feel like, “I have been in this cage for so long that I’m just ready to do whatever. I got to get out,” then you might feel excited and exhilarated as you really test the edge quicker. But I don’t think there’s one approach that’s better or worse.

Pete Mockaitis

You say discomfort tolerance is a muscle, when we work that muscle doing exactly this. If people-pleasing is a diagnosis, that is apt for you. Are there any other pro tips you have on building the discomfort tolerance muscle? I’ve been into cold plunges lately, so if you can justify me that I’m not a weirdo, and this is actually super beneficial to all sorts of elements of my life, I’ll receive that, Dr. Aziz. But, is cold plunges one of the activities that increases the discomfort tolerance muscle? Or what are some of the other top prescriptions here?

Dr. Aziz Gazipura

As a matter of fact, the cold plunge is.

Pete Mockaitis

Thank you for that.

Dr. Aziz Gazipura

It’s actually cold showers for clients that I work with. And I, about six to eight months ago, invested in an actual cold plunge to take my cold to the next level. And there’s a lot of physical health benefits to them but, honestly, the biggest draw for me is that discomfort tolerance. It’s a training, it’s a visceral training to go into the uncomfortable every day, or however often you do it.

And the cool thing about discomfort tolerance is that it actually does generalize. So, if you took a cold shower that morning, and then later in the day, there’s an opportunity, someone at work is sharing an idea, and you have something you want to add to it, and you’re like, “Well, actually, I think this. I don’t know if they would think that that’s disagreeing, or I’m not sure.” And that back-and-forth kind of hesitant energy, when you’re in the cold shower, about to go in the morning, you’re like, “Uh, should I go into it?” you’re like, “Ah, let’s just…all right, here we go.”

And whatever that is, that ability to go into discomfort, and then withstand the discomfort, it translates because the circumstance might be totally different, one seems physical, one seems social, but on a physiological level in your nervous system, discomfort is discomfort. And when you increase your capacity to do it, you can actually transfer it.

And so, yes, physical feats of discomfort, whether it’s a cold plunge, or just going doing, you know, people will take the elevator instead of the stairs when it’s two flights of stairs. There’s just this unconscious addiction to comfort that we’re living in. So, finding ways, I’d say once a day, on purpose, you could go do a wall sit where you sit against a wall with your back against the wall, and your legs, or your thighs are at parallel to the earth. Hold that for 60 seconds and you’ll be quivering.

Is that going to make you ripped? No, but it’s saying, and it’s all about the framing of it. So, right before I go into a cold plunge, I remind myself, “This is going to make me stronger.” So, it’s framing. It’s the same thing with the wall sit. I’m not doing this just to build muscle or something. I’m doing this to say, “Hey, I can do things that are uncomfortable,” and that will exactly translate over.

And then, of course, there’s dozens of opportunities in your interpersonal social life. And how do you find them? You just know. We all have a radar going on all the time, and saying, “Is that going to be comfortable or uncomfortable?” And most of us are using that radar to say, “Well, if it’s uncomfortable, then go the other way.” And what we actually want to do is you don’t have to go crazy with this. It’s all in the dose. You don’t need to go insane on your dose of medicine here, this discomfort medicine. But a daily dose, even if it’s small, will radically accelerate how quickly you can make these changes in your life.

Pete Mockaitis

Cool. All right. Well, could you now share with us a favorite quote, something you find inspiring?

Dr. Aziz Gazipura

Well, this one I like, this is Tony Robbins, “The quality of your life is directly proportional to the amount of uncertainty you can comfortably tolerate.”

Pete Mockaitis

All right. And a favorite study or experiment or piece of research?

Dr. Aziz Gazipura

Ah, favorite has got to be The Boulder Study of Back Pain of 2021. There’s a book called The Way Out by Alan Gordon where they talk about it, but the Boulder Back Pain study was done to compare back pain treatment, treatment as usual, medications, physical therapy, and then also something called pain reprocessing therapy, which is treating the back pain with the mind and emotion, which has been fascinating for me with my own history of back pain and chronic pain, as well as nice-people developing pain.

There’s a whole chapter in the book, why it’s not nice about that. And so, randomized, controlled trial, gold standard evidence that we can use these mind-body approaches to not just reduce but completely transform back pain is revolutionary for the chronic pain world, and something I’m really excited about getting out into the world in a big way.

Pete Mockaitis

Okay. And a favorite book?

Dr. Aziz Gazipura

There’s one I’m reading right now that I really enjoy, it’s called Free to Focus by Michael Hyatt, and I’m finding it really refreshing for how to reclaim your focus and your time.

Pete Mockaitis

Okay. And a favorite habit?

Dr. Aziz Gazipura

It’s the best and the worst, it’s the cold plunge.

Pete Mockaitis

And if folks want to learn more or get in touch, where would you point them?

Dr. Aziz Gazipura

Yes, go to DrAziz.com, that’s D-R-A-Z-I-Z.com, and the goal is for there to be a wealth of resources for free. So, there’s a podcast on that page, under the Resources tab. There’s also a mini-course, a video mini-course called “5 Steps to Unleash Your Inner Confidence” also for free. I have a YouTube channel, you can get a link there as well from the Dr. Aziz’s homepage.

So, lots of resources for free. And then if you want to take things further, we have some training courses, and I also work with people in a 12-month life changing yearlong program. So, however far you want to go, I’d love to support you. And if you just want to start with the free stuff or get a book, that’s a beautiful way to really learn that there’s a pathway. There’s a proven pathway out of this stuff, and I’m here to help as many of us as we can to get across that.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Aziz Gazipura

Yes. Whatever is going to make you the most awesome at your job is also the thing that’s probably either scary or uncomfortable. It’s, like, really practicing that boldness and facing what we fear will not only produce just beautiful results in your career but will also make you feel good at your work, you’ll feel way more engaged.

Pete Mockaitis

Beautiful. Dr. Aziz, this has been a treat. I wish you much fun and minimal people-pleasing.

Dr. Aziz Gazipura

Thank you, Pete. What a fun and interesting and dynamic interview. Really appreciate it.