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1021: How to Push Past Fear and Build Audacity with Anne Marie Anderson

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Anne Marie Anderson shares expert tips for overcoming fear to achieve your most audacious goals.

You’ll Learn

  1. The four reasons people get stuck
  2. Two ways to tame your inner critic
  3. How to break free from urgency

About Anne Marie 

Anne Marie Anderson is a three-time Emmy Award-winning broadcaster for ESPN, keynote speaker and author. Anne Marie Anderson’s book, Cultivating Audacity – Dismantle Doubt and Let Yourself Win, releases in January 2025. She is also a mother of three, and enjoys playing beach volleyball, golf, hiking, swimming… and any game where you keep score!

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Anne Marie Anderson Interview Transcript

Pete Mockaitis
Anne Marie, welcome!

Anne Marie Anderson
Thank you, Pete. Excited to be talking with you.

Pete Mockaitis
I’m excited to be cultivating some audacity.

Anne Marie Anderson
Darn right. It’s time, isn’t it?

Pete Mockaitis
Let us, yeah. Well, so you have won three Emmys for broadcasting. That’s pretty impressive. Kudos.

Anne Marie Anderson
Thank you.

Pete Mockaitis
I imagine you had to pick up some audacity along the way. So, why don’t we kick it off by you sharing your own story of how you cultivated that?

Anne Marie Anderson
Well, so audacity is the willingness to take bold risks. That’s the actual definition of it. And I don’t think I was a particularly audacious child. I was pretty skittish, introverted, and such. But certainly, when you decide to work in television, you know there’s going to be a lot of rejection. When you decide to work in sports television, you know there’s going to be a lot of questions about whether or not you really should be there.

So, I kind of started to take a note of when somebody thought I couldn’t do something and started to cultivate it. And I think it’s really important, Pete. Like, it came out of watching. I’ll be really honest, my trip for audacity began when one of my good friends, who was very young and just starting his dream job and newly married and very fit, passed away suddenly.

And I thought, “Okay, if you can be 37 and newly married and starting your dream job to have it ripped away, I’m never going to wait for anything again.” And, honestly, that’s the introduction, by the way, to the book is about that. So, people know like, I wasn’t born this way. It is something that people can absolutely cultivate and grow.

Pete Mockaitis
Okay. Beautiful. So, then tell us, any key surprising discoveries you’ve made as you’re researching this and putting together your book? We know that it can be built. Don’t have to be born that way. That’s great. Tell us, any other surprises along the way?

Anne Marie Anderson
I think most people want to be able to do the thing, right? We’ve all got the thing that we wanted to do, whether it is professionally, personally in your relationship, moving in one direction or the other. If you’re in a poor relationship, you can leave, if you want to cultivate your job. But I think we get stuck because wanting to do it and knowing how to do it is really different.

And so, I learned that there’s three components. There’s that mindset. That’s really, Pete, just based on optimism. Like, the belief that it’s going to work out, maybe not the way you wanted, but it’ll work out. Like, you’re down by 12 at the half in a basketball game and you come out the second half because maybe, if you get your offense together, you’ll win. So, there’s that mindset component.

And I think a lot of people have that, the optimism that, “Hey, this could be good. This could really work out,” but they get stuck in the second component, which is the behavior to take action, because you can sit on your mom’s couch and be optimistic all day long and nothing is going to happen until you take an action. Or, maybe, I learned in talking to people, they’ll take one action, they’ll take an action, and then say, “Oh, it didn’t work,” because they didn’t get their desired outcome.

So, what I learned with cultivating audacity, it is the consistency of the mindset and the behavior that leads to the identity. And so, you have to keep doing it over and over. And I think people can be a little bit impatient and they say, “Well, it didn’t work out.” Well, it didn’t work out the way that you wanted, but you got information from that to go again. And that’s the thing I’ve learned. That’s where people get stuck.

Pete Mockaitis
Yeah, I think that’s really handy in terms of working out can be very broad in terms of somehow it was a positive endeavor as opposed to you got the precise, narrow, exact outcome that you had hoped for and imagined. And I think that’s a really cool thing to bear in mind right there in terms of, I think about entrepreneurship in terms of things have rarely worked out, maybe never, exactly the way I hoped, planned, predicted.

And yet, that was one of reasons I love this podcast as a concept in terms of there are so many ways this can work out well. And, sure enough, things evolved differently than I expected, but it was differently and well. And when you were talking about the learning, being one of those pieces, is super handy or, you know, not to be cliche, but it’s like the real treasure that we hunted for were the friendships that we made along the way. I mean, that’s kind of corny and cheesy, but something that’s really true, it’s like, “No, you did a thing. You met some people and that was amazing. Those are transformational relationships forever.”

Anne Marie Anderson
Exactly. I think people need to recalibrate their relationship with rejection because they think rejection, fear, like it’s over as if it’s some kind of endpoint when, you know, and it took some work for me, but I really now see it all as just data. The data that drives me forward. And to your point, okay, it didn’t end the way that I hoped it would, but I did make this relationship with this person that I learned something from that I can then go in a different direction or a new tact. So, it all just became data and none of it’s the end of a sentence.

Pete Mockaitis
Well, that sounds like a pretty transformational place to get to in terms of, “Ah, rejection is no longer this horrifying sensation that is profoundly emotionally difficult,” but rather just, “Huh, how about that? Some data, some information.” How do we get there?

Anne Marie Anderson
When I’ve interviewed people, there’s four things that stand between them and the thing that they want to do. So, it’s fear, fear of embarrassment, rejection, failure, judgment, whatever it is. Time, money, and your inner critic. And I believe you have to deal with that first part, the fear, originally.

So, here’s what I tell people. Go fail. Like, legit, go fail. Because if you’re so afraid to fail, go do something and fail at it, and then see how you survived, and then go again and again. I tell people to seek out, if you have a real sensitivity to rejection, seek it out. I got to a point in my career where I would apply for jobs that there was no chance that I was going to get because I wanted to desensitize myself to rejection.

And every time that I was rejected for it, I would then say, “Yeah, that doesn’t hurt me personally anymore.” I’d ask some information and maybe I’d get a few nuggets out of it. It takes practice. It’s the consistency of getting yourself to realize that rejection, and people say, you want to talk about cliches, rejection is just redirection. It is. It really is. When you get rejected by something, you look for the next step as a branch off of that.

Pete Mockaitis
Okay. Seeking out rejections. Yes, I remember I’ve had the experience when I wrote my first book. This is old school and I didn’t really know what I was doing, but I heard you should send a one-page query letter to these publishing houses. So, I did just that. I sent over 100 of these. And it was a very steady situation, going to the mailbox, old school, getting pieces of paper day after day after day after day that said, “No, no, no, no, no.”

I found it actually very helpful for this very notion because, one, it wasn’t super high stakes because I thought, “Okay, I’ll just self-publish, so I’ve got options, you know, whatever. But it’d be kind of cool if I had a legit publisher behind me.” And, two, just to have it kind of appearing in my mailbox such that I could open them when I was ready on any given day.

It’s like, “You know what? Not today. I’m going to read these rejection letters tomorrow.” And then it’s like, “Okay. And I have a nice little pile. How much dosage do I want? You know what? I can handle all seven of these. Let’s open all seven.”

Anne Marie Anderson
That’s awesome, I love that.

Pete Mockaitis
Yeah. So, it’s pretty handy. So, now, if we’re not sending letters to a bunch of people, what are your top tips for us to do some seeking out of the rejections?

Anne Marie Anderson
Well, I love that you said not particularly high stakes. I’m not asking anybody, I’m not encouraging anybody, by any means, to go quit your job and see how it goes. I’m asking for risks that are worth it versus reckless. So, as you’re starting to figure out rejections, you need to get comfortable with saying no, seeing how things turn out from there, because no is a complete sentence, right?

Like, “Can you come help with the yearbook for your kid’s school?” “No,” and then you don’t have to finish that sentence. So, I think there’s this sitting in uncomfortable no first, because we tend to over explain. And then realizing that that goes both ways. And that if you’re asking a question for somebody, asking a favor, asking if they will publish your book, asking anything, and they say no, you need to then start to get curious about it and not insulted by it.

I started to poke around in how I felt, like physically in my body, what I was thinking, what my inner critic was saying to me when I would get a rejection. Curiosity helps you so much take the emotion out of things. Some things, like if you’re sending letters to a hundred publishers, as you’re talking about, you don’t need to explore the no any further. I then congratulate you for asking and asking and asking because that’s a perfect way to desensitize yourself.

But it starts with a little action at first, maybe it’s you saying no to somebody else, seeing how that feels, and then when you get rejected, get curious. Okay, do you feel that in your heart? Do you feel that in your head? Does it mean that you’re less than? What’s your inner critic telling you about that rejection? There’s lots of ways that you can kind of dive in instead of pushing it away.

Pete Mockaitis
I love that curious piece. And we had Dr. Judson Brewer on the show, and his book Unwinding Anxiety, he had a great tip to get curious. Actually, say out loud, “Hmm.” And that kind of in your body, just kind of make some things happen with regard to shifting into a curious zone. And then I like what you’re saying there with regard to specific bodily sensations and specific inputs. So, let’s just go super deep on this.

Anne Marie Anderson
Sure.

Pete Mockaitis
If, let’s say you’re noticing something, I am noticing, maybe, in my body, I’m feeling, “Oh, boy, my heart starts thumping. It’s kind of faster and heavier. I feel a heat rising and it’s particularly on my neck.” And I’m thinking things like, “Ugh, I’m such an idiot. That was so stupid. This is never going to work.” So, let’s just say, okay, we got curious, we identified some things, now what?

Anne Marie Anderson
First of all, the question I would always ask, and it’s so basic, but, like, would you tell somebody else, “That’s so stupid. It’s not going to work”? Of course, you wouldn’t. You wouldn’t just say to your friend, “I’m so stupid. It was never going to work.” So, I recommend separating that voice from yourself. Because if that’s not the way you talk, then that’s not you talking to yourself that way.

The way you separate it from yourself is you give it a name. And it’s so basic, I realized, Pete, but I even learned this with my 12-year-old daughter, because I picked her up from school and I said, “How’s it going?” And she said, “I’m stupid. I can’t do math. And, oh, by the way, I’m fat.” And I was like, “Yo, that’s a lot to take in from a 12-year-old all at once.”

And so, when we unpacked that a little bit, and said, “You wouldn’t say that to somebody else. Give it a name.” I said, “What name do you want to pick?” And she said, “Jerry.” And so, I said, “Okay.” So, every time I hear her go, “Ugh, I can’t do this,” you know, I said to her, “What do you want? What would you say to Jerry if Jerry was an outside person saying it?” She goes, “I’d say, ‘Shut up, Jerry.’

And so, when I hear her get so frustrated, I’ll yell from my office or wherever, “Shut up, Jerry,” and she’ll be like, “Ugh, frustrating,” but it takes the awareness out of it that you’re being super unkind to yourself. So, that’s part one in terms of the actual inner voice. That’s not the truth. That’s not facts. That’s just a thought. And you have control of your thoughts. So, you can tell your Jerry to back off and shut up.

And then you sit with the feelings and you explore those with, “Okay, is it like when I get red or something, when I feel that flush here?” that might be embarrassment or fear of being exposed for not being really good at whatever it is I’m trying to do. Or, it might be fear of judgment because I’m worried what somebody else is going to think.

And that’s a great one to dive into because somebody else thinking it, “Are they doing what you want to do? Or are they just judging you? Or are you perceiving that they’re going to judge you?” So, kind of separating the thought first and then trying to pinpoint the emotion and where it fits specifically into what your heart rate is telling you.

Pete Mockaitis
All right. Well, let’s walk it all the way through then, and say, “Yes, that is the thing. I am concerned that someone else is going to think I’m dumb. I’m not good. I’m bad at this. I’m an imposter.” What’d I do with that?

Anne Marie Anderson
So, if someone thinks that of you, then what happens? Like, okay, so they think that of you, what’s the next thing? I walk through this sometimes with my coaching clients where I had one that was going on television, and she was absolutely terrified. And I kept saying to her, “Okay, and then what? And then what?” as she’s about to go on the air, we’re talking. She said, “Oh, I think I might pass out.”

And I said, “Okay, so you’re laying on the ground, a microphone in your hand, you’ve passed out, and then what happens?” And she’s like, “Well, obviously, that’s not going to happen.” I’m like, “Okay, so we’ve reached the point of where we’ve gotten to massive catastrophization where it’s not reasonable that that’s going to happen.” So, in your case, okay, they think I’m bad. I’m exposed as not being good at my job in their eyes. Okay, and then what?

Pete Mockaitis
Yeah, you know what’s so funny is I’ve done this with myself with regard to, I think I was entering into a negotiation and I had to be more assertive than normal. Because, usually, I’m super friendly, collaborative. But at this time, I was like, “You know, if push really came to shove, I’m okay completely torching this relationship to get what I want.”

And that’s almost never true of me. And I’m not going to be like evil, right? But if I have to choose between the two, it’s like, “I 100 % want the outcome over the relationship here,” which is so out of character for me. I was challenging myself, it’s like, “So, what if this guy thinks that I’m a total jerk, that he hates doing business with me, and doesn’t want to do business?”

And I thought, “I guess the worst-case scenario would be anytime he hears my name in any context, he screams at the top of his lungs, ‘I hate that F-er.’” And I was like, “You know what? I’m still okay with that.”

Anne Marie Anderson
“I can live with that.”

Pete Mockaitis
“I’m still okay with the trade here, given the stakes versus the relationship.” But because it was so new, and I am a bit of a people pleaser, it was challenging for me, and it worked out fine. We have a fine relationship and the negotiated outcome is okay.

Anne Marie Anderson
But that leads right to what we talked about, Pete, right, is that it wasn’t the outcome you wanted and you survived, originally. So, the more people get used to doing that, to saying, “Okay, this person may think I’m exposed,” and you keep going anyway, the less sensitive you become and the less vulnerable to peeling back yourself in order to please other people.

My friend, Laura Gassner-Otting, always says, “Why give a vote to anybody who shouldn’t even have a voice?” If they’re not going where you’re going, or if they haven’t been there, right, they may not get a vote. If you’re asking them for a job, sure, they can get a vote, but they’re not necessarily going to be able to have that voice in your head afterwards. They can say no, but you don’t have to believe if they say you’re horrible and you’re never going to work in this business again. That’s choice.

Pete Mockaitis
Yeah. Well, and I think the “and then what” is so handy because it unmasks the, I guess, like The Wizard of Oz or The Emperor Has No Clothes. It’s like, “Okay, so you’ve imagined this horrifying scenario, it feels really bad, but the objective reality is not so heinous.” It’s like, okay, some of your opportunities might be limited because of that person’s sphere of influence. Okay, that’s kind of inconvenient, but like you’re not dead, hospitalized, bankrupt. You’re still in pretty great shape.

Anne Marie Anderson
No, catastrophization is an incredible tool. I’ll tell you this, I’m a sports broadcaster, as you mentioned, I’ve worked for ESPN and other networks for 35 years. So, my first time on live television, because I was a producer first, was in 78 million homes. It wasn’t supposed to be that way. My very first time, I was supposed to be on a little network, things got shuffled around, I was a pretty accomplished producer. So, I was petrified outside the stadium, college football opening weekend, on ESPN too.

And my then husband said, “What’s the worst that can happen?” And I was like, “Buddy, if you want to know what the worst that can happen is, let me tell you.” I was like, “I could be so bad at this job that not only will I never get asked to be on air again, but I’ll never be asked to produce again because the people I produce for will know I can’t do their job. And I could lose my entire career over this for being so bad on air.”

“And if I lose my entire television career, I will be so miserable and you will have no choice but to leave me because I won’t be able to be a good mother to our children who aren’t even born yet and I could die destitute and alone.” And he was like, “Wow.”

Pete Mockaitis
Well, Anne Marie, you’re a champion at this.

Anne Marie Anderson
Yeah. I say take it all the way to destitute and alone because obviously that’s not going to happen. And anything short of that becomes a success. So, catastrophize, it’s a great tool because you’ll see how just ridiculous your mind, ridiculous places your mind can take you.

Pete Mockaitis
Yeah. Okay. So, thank you. All right. So, we went through the whole arc there associated with we got some fear, we sought out some rejection, we felt some rejection, we explored it and then we got to the other side. Cool. Any other pro tips, do’s or don’ts in that department?

Anne Marie Anderson
Do the thing that scares you the most first. So, go for the biggest job first, the biggest change. Now understand, Pete, I do want to be clear about this because sometimes the change you’re looking for, let’s say you’re in an unhealthy relationship and you need to change that, and you’ve got some fear around leaving that person. I’m not asking you to, Devil’s care, just throw it out.

There are some systems where you can build… an important part of this as your front row, the people who are going to cheer you on and challenge you and lift you up. I think it’s really important when you’re going through this facing fear that you have carefully curated what I call the front row. And that front row may not be your best friend. It may not be your mom because they want you to keep you safe.

The front row will be people that will challenge you, help you. If it’s leaving a relationship, it may be somebody who’s helping you in terms of an attorney or somebody more skilled or somebody who’s been through it. So, your front row isn’t just your buddies. It’s people who know where you’re going or have already been where you’re going.

Pete Mockaitis
Okay, certainly. So, having support makes all the difference, and to be thoughtful about not just friends and family, but those who have expertise, they know the way and care about your flourishing as opposed to just your safety. But you’ve great point about parents. Sometimes that’s how that goes.

Anne Marie Anderson
Right. And tell them, tell them they’re in your front row. We use that phrase. And it’s basically where you’ll be, “Here’s a thing I want to do. And I’m a little bit scared of it. And I’m worried that I don’t have whatever, the qualifications, the funds, the time, whatever it is. And I’m wondering if you would take a seat in my front row to help me get from here to there.”

And sometimes that’s a shoulder to cry on. It can be anything, but when you make people aware that you have selected them to be in your front row, they then play a more active role in your search for the next big thing.

Pete Mockaitis
And I like the visual as well because it’s fun and it’s not a super high level of commitment in terms of forever or, it’s like, “Will you be my mentors?” Like, “Okay, what are we talking about here? This sounds maybe big.” But front row is like, “Okay, you’re a person who’s providing some level of support over the course of this particular mission, quest, journey, transition. And then that’s fun.

I mean, in terms of you get to bask in the glory as a front row attendee, even if all you did was make an introduction. And then it’s like, “Hey, I got to be part of that. And by being invited into the front row, I feel like I had even more of a role. It’s like it’s elevated what I did beyond the 20 minutes of effort that I did it, you know?”

Anne Marie Anderson
Yep, yep. And it’s a witness too. It’s a witness. If things don’t work out the way that you want, here’s your friend in your front row, your colleague, somebody who’s, maybe you don’t even know them personally, maybe it’s an author and you’re trying to write a book and this person is helping you out, but you’ve got somebody to help you with perspective. And I think that’s a critical component of the front row. And it’s an honorary place.

And by the way, don’t be afraid to pull somebody out of your front row if you discover that they have a jealousy, competition, those kinds of things. I love that you said, like, it’s not a lifetime appointment, the front row. It can be ever changing and you can use it. I have a fitness front row and if I don’t show up at the gym, my phone starts blowing up, “Hey, where are you?” I’ve got a television front row, a personal relationship front row. There’s some overlap, but there’s some people that are just in one category.

Pete Mockaitis
That’s super. And you recommend just actually using that language and telling them what you mean by it?

Anne Marie Anderson
I do. I do because it creates an awareness and an intention, and kind of what you were alluding to. It’s a place of pride for them that they might take it a little more seriously their role in supporting you because they’ve been offered a job. How are they supposed to know otherwise? So, when you tell them, “Hey, I’m going to do this. I’m worried about it. So, I need your support and that would mean a lot to me.” Great things happen in those kinds of groups.

Pete Mockaitis
Okay. Well, we talked about four things getting in the way: fear, time, money, inner critic. And it sounds like fear and inner critic have a lot of overlap. Is there any distinction you would suggest or anything special we should do about the inner critic that’s different than what we’re doing for fear?

Anne Marie Anderson
Well, naming it really is the big thing, as we talked about, and that connects with your fear. And then some people will talk to your inner critic and they’ll say, like, “I get it. You’re always going to be there.” You know, I think it was Glennon Doyle who wrote in her book, like it’s “A passenger in the car, but you’re absolutely not allowed to drive. You’re not allowed to play with the radio, but it’s fine. I acknowledge that you’re going to come along.”

I think so much of what we do is try to push it away, and I say, “Well, what if you let that in? What if you let your inner critic really talk to you so that you can become aware of it, and be like, ‘Yeah, no, that’s not helpful’?” Some people have a mantra. One of my friends, who is a keynote speaker, is still very nervous.

And so, she created, she always looks at the joint between the ceiling and the wall, the back wall of the room, and she will repeat to herself a mantra to push her inner critic out by saying “Where the floor hits the ceiling is a wonderful feeling.” That’s my friend, Missy West, uses that. Creating something to shake you out of spiraling with your inner critic, whether it’s a name, a mantra, because you can only have one thought in your mind at a time. So, that’s helpful to push your inner critic out of your head at that moment.

Pete Mockaitis
And does the inner critic have some value? Like, I think of the inner critic sometimes as like the part of you that wants to keep you stuck but in a of a safe sort of a way. Is it just the utter destructiveness that needs to be abolished? Or is there a means of engaging in conversation with the inner critic to surface the goodness while leaving out the badness?

Anne Marie Anderson
Perfection, Pete. Like, you totally get it. Think of it like this. Your ego or your id comes up with this crazy idea, like, “We should do this. That would be amazing.” And your super ego, in this case, I’d call that the inner critic, saying, “That’s too dangerous. That’s too scary. That’s too risky,” whatever it is, and your ego is trying to find a way to get you there safely. So, that’s why I say the curiosity about what the inner critic is saying because maybe there’s a nugget of truth in there.

Maybe it’s raising some questions about safety, not about “You suck,” but about safety and things where you can go back and examine it. Okay, your inner critic is saying, “You don’t have the money to be able to do this crazy thing.” Okay, that’s when you have that conversation with your inner critic, “Tell me more about that. I don’t have the money there. Okay, well, how can I get to a place where I have the money? Well, do I really need that much money to take step one?”

Maybe you do, but that’s where I think your inner critic can help you, but your inner critic is never the one that makes the decision. Never. They can raise questions for you, but they are never the one who’s going to say, or you should allow to say, “You suck. This is not for you. Don’t do it.” They’re just somebody to raise questions.

Pete Mockaitis
Understood. They provide input. They’re advisor, not the decider. Lovely. Thank you. Well, can you tell us a cool story about someone who internalized some of these principles, concepts, and then cultivated tremendous audacity, where before they had little, and great things happened?

Anne Marie Anderson
What comes to my mind first was a friend of mine who wanted to get his real estate license. He was working in a store and not doing very well and not happy and he has two kids. So, he wanted to create more income, wanted his real estate license, but wasn’t taking the test. And I finally said, like, “What’s the issue?” And he said, “I can’t find enough time to study for the test, and so I’m afraid I’m going to fail it.”

And I said, “Okay, a test is $60. There’s no limit on how many times you can take it.” So, I told him to go take the test and fail it. And he’s like, “On purpose?” And I said, “Well, not on purpose, but you’ve told me you’re not going to pass. So, let’s get the fear of failing the test out of the way.” Spent $60, he went, he failed the test.

“Okay, next thing, let’s talk about time.” We have a tendency to prioritize things that are urgent over what’s important, because your whole day is urgent, constantly, every email, every text, every phone call, you got to take care of the kids and make food and do all the other things, and carving out time that’s important. So, with my help, he and his wife sat down and said, “Where can I get an hour a day without leaving you hanging with the young kids?” He has two young kids.

And so, they decided a half hour in the morning, she was going to handle breakfast and all that. And then a half hour in the evening, he would help get the kids to the bath, and then he would lock himself away for a half hour. She’d take on the bath and he would be out for book and bed. And once they had that rhythm where they worked to the problem, there’s the two problems, right, fear that you’re going to fail, so he did that. Okay, survived.

Then no time to study, did that, took the test again, failed again, but that time it didn’t crush him because he had a system and was like, “Okay, I just need to keep going with our plan and studying.” He ended up absolutely passing that, quit the other job and is doing extremely well financially now because he took the leap, he had his front row set, his wife was in his front row saying, “I got you during this. I can create some space for you.” And he faced his fear and addressed his time concerns.

Pete Mockaitis
But my favorite part of this story is that, as you’re crafting this plan, it’s like, “Okay, so step one, step two, step three. Step one, go fail.”

Anne Marie Anderson
Yeah. Right? But do!

Pete Mockaitis
Like, that’s in the design of the blueprint that you’re using. And I think that is a liberating idea that could be great for many plans we might make for ourselves, “All right, step one, go fail at it. All right, now that’s over, what’s step two?”

Anne Marie Anderson
Yeah, you’ve survived it. Because I think a lot of people see failure as like the end, like a period at the end of the sentence. It’s a comma, I promise you. Rejection, it’s a comma and it moves you on. So, if that’s what’s paralyzing you, go fail first, survive it and then get to work.

Pete Mockaitis
All right. Well, tell me, Anne Marie, anything else you want to make sure to really mention or cover any top do’s or don’ts before we hear about some of your favorite things?

Anne Marie Anderson
I would encourage people to look at the urgency fallacy. That’s one other component that I think a lot of people get stuck we hide between, and I’m guilty of this too. If I have something big to do that I don’t want to do or even like expense reports that I don’t want to do, I’ll have the cleanest house in the world because I don’t want to do that thing, and so I will do anything else to avoid it.

And so, the urgency fallacy is when you take a break on what’s urgent, because anything urgent can wait 15 minutes, I promise you. Not an emergency, your kid’s not bleeding on the floor, but something that people think are urgent, returning an email, and work towards what’s important. And if that’s you starting a business, that’s you sending some notes right at that moment. If that is you looking at your finances and deciding where you can make some trims, that’s that moment.

I encourage people four times a day, carve out 15-minute blocks, unless you’ve got an hour a day, but most people don’t have one straight hour a day where everything goes off. And, you know, I tell you what, my kids, Pete, when they said like, “I’m hungry,” I would go, “Same.” I got teenagers, they can make their own food. They get really frustrated when they hear me say, “Yeah, same buddy, I’m hungry. Anyway, I’m going in to do what’s important now for 15 minutes.”

So, I think that’s a really important component. Stop putting everything and everyone else first if going to do the thing, whatever audacious, is going to make your life better, your family’s life better, prioritize important.

Pete Mockaitis
Oh, Anne Marie, I love that so much. Because we’ve heard Eisenhower matrix, Stephen Covey, you know, urgent-importance, two-by-two matrix, yada, yada. But what you’re bringing to this, which I find very intriguing is, one, urgency kind of has a grip on us. And what you’re suggesting is to proactively break its command by doing these 15-minute bits, which is great because, one, we may have some resistance, especially with important things, because important things can feel hard. They often are.

Anne Marie Anderson
Yeah, absolutely.

Pete Mockaitis
And that’s why they’re not already done is because they’re hard, but have high value. And so, it could feel like you don’t have the mental space. It’s like, “I want to really make sure I tackle that when I have a whole afternoon available.” And you say, “No, no, no, that may never happen. And you’re going to remain in the grips of urgency if you play that game.” So, to make it a habit of “I’m taking these 15 minutes.”

And, in a way, it’s so defiant in terms of, like, the inner personal power that that’s generating for you with regard to, “Yes, I see that urgency. I’m feeling the tug of it. And I’m now conscientiously turning away from it to do this other thing. And my children will whine about being hungry for 15 minutes, and they’re okay. And I am better off, well, actually we’re all better off for having put that 15 minutes in there.”

Anne Marie Anderson
Yeah, the big difference is in people identifying what’s really urgent and what’s important. Things that are urgent have an impending deadline. They can usually be accomplished pretty quickly and without a lot of deep thought. If you’re answering an email really quickly or a text or making dinner, whatever it is, that qualifies as urgent in my book. Things that are important don’t necessarily have an impending deadline, exactly as you said, like, “When I have a whole afternoon, then I’ll do it.”

But there are consequences if you don’t get it done, meaning you won’t move closer to your values and vision and who you want to be. So, they do take more effort, more thought, but they move you closer to where you want to be. And the 15 minutes, people can do it however they want.

I’ve had some people who like to do 20-minute blocks. The real estate agent I told you about, he did two half-hour blocks, but they’re intentional blocks. And I think intentional is exactly the right word that separates just living your life and living it with this prioritization.

Pete Mockaitis
Beautiful. Well, now could you share a favorite quote, something you found inspiring?

Anne Marie Anderson
My mother has always said, “This, too, shall pass,” and it made me nuts in my entire life. But what I realized is not just the discomfort will pass or the failure or the bad situation, but the good times too. They’ll pass, the great calm. And then there’ll be another storm that comes up.

And so, when I’m in a really good space, I remind myself, “Just enjoy this. Don’t be thinking so far ahead. We don’t know what that looks like.” And eventually there’ll be more problems that come up. So, enjoy the space you’re in. If you’re in an uncomfortable space, know that it will pass again. I live near the ocean. I just think of the waves coming.

Pete Mockaitis
And could you share a favorite study or experiment or bit of research?

Anne Marie Anderson
I like the studies about men traditionally applying for jobs when they have less credentials than a woman will apply. Women liking to wait until they’ve got all the credentials. And people think, “Oh, it’s women breaking the glass ceiling.” It’s really about a sticky floor. And as women, we need to jump earlier and risk earlier.

If a man applies for a job at 50 % and doesn’t get it, he’s got some information and some data. If he goes back at 65 and doesn’t get it again, now he’s been in front of that person hiring twice. And if he goes back at 85% and the female goes at 85%, well, he’s got a leg up because they’ve watched him add to his skillset and grow. And so, I like those studies because I think we can reverse those numbers with a little bit of audacity.

Pete Mockaitis
All right. And a favorite book?

Anne Marie Anderson
Right now, I’m going to say Good Awkward by Henna Pryor.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Anne Marie Anderson
I have a large, it’s not on my desk right now, a large one-hour time. What do we call that thing? It’s escaping me.

Pete Mockaitis
Hourglass?

Anne Marie Anderson
Yes, an hourglass. Thank you. Not a hard word, but, anyway. And I put, sorry, it’s 30 minutes. And I turn that over on my desk to remind myself. I like to work, just in general, in 30-minute blocks and then I’ll get up for five minutes, move around, do something in the kitchen and then sit down and turn it back over again. It helps me feel like it’s not going to be endless, an endless day for me if I know that every 30 minutes I get to get up for five.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often.

Anne Marie Anderson
Yeah, the front row. People really attach to that front row concept and it works. It works. And I had somebody who heard me at a talk and she approached me afterwards, and said, “You know, I want to be…” it was an educational keynote. And she said, “I really want to be an assistant principal. I have been a teacher for 28 years.” And then she casually mentioned her principal was there. And I said, “Well, did you tell him what you want?” She said, “No, but I will.” And I was like, “Yeah, today’s the day. Unfortunately, you have me right here. So, today’s the day.”

And after much cajoling, she went up to him and said, “Here’s something I’d like to do. Will you be in my front row?” And he had heard my talk, so he knew the verbiage. And six weeks later, I got a note from her, I swear to you, and she said, “I start my new job tomorrow as assistant principal at this school. Thanks so much.” And so, the front row works.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Anne Marie Anderson
To my website, AnneMarieAnderson.com. And, of course, I’m on social as well. You can find me at CultivatingAudacity.com, or Anne Marie Anderson TV.

Pete Mockaitis
Beautiful. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Anne Marie Anderson
If you want to be awesome at your job, ask yourself what you can do that nobody is asking you to do. How can you be a better teammate to your co-workers and not shining the light on yourself? Teams make the world go around. So, you want to be awesome at your job? Elevate your co-workers, help them shine, take something off their plate.

Pete Mockaitis
Perfect. Anne Marie, this is fun. Thank you. I wish you much audacity.

Anne Marie Anderson
Thank you very much. I wish you a lot of audacity too, Pete. Thanks for having me on.

2024 GREATS: 925: How to Stop People-Pleasing and Feeling Guilty with Dr. Aziz Gazipura

By | Podcasts | No Comments

Dr. Aziz Gazipura explains the dangers of people-pleasing tendencies and shares actionable steps for overcoming it.

You’ll Learn:

  1. The massive costs of being a people-pleaser
  2. How to not feel guilty when saying no
  3. A surprising strategy to build your discomfort tolerance 

About Aziz

Dr. Aziz is a clinical psychologist and one of the world’s leading experts on social confidence. In 2011, Dr. Aziz started The Center For Social Confidence, which is dedicated to helping everyone break through their shyness and social anxiety.

Through confidence coaching, audio and video programs, podcasts, a detailed blog, and intensive weekend workshops, Dr. Aziz has helped thousands of people all over the world increase their confidence and lives out his mission: To help every person who is stuck in shyness liberate themselves to pursue the relationship, career, and life they have always dreamed of.

He lives in Portland, Oregon with his wife Candace and son Zaim.

Resources Mentioned

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Dr. Aziz Gazipura Interview Transcript

Pete Mockaitis

Could you kick us off with a dramatic tale about the dangers of people-pleasing?

Dr. Aziz Gazipura

Yeah. Well, I don’t need to make anything up here. And it’s the kind of, like all good dramatic stories, it’s a slow build, where maybe it’s like imagine a character in a movie where they go out and have some drinks, and they really like it, and it just seems like a good time. And then, flash forward many years later, and they have the shakes in their hands because they have to have a drink of alcohol. And that’s actually what niceness is like, or people-pleasing, specifically.

So, you basically make a choice to not be yourself in order to smooth things over or be liked or be accepted. And maybe a classic tale would be you did it when you were young, you did it to fit in at school, you did it to fit in with family. And that was not all horribly off-kilter then. But then I talk to, man, dozens of people every week, where now they’re 37 or they’re 43 and they’ve done pretty good, like inauthenticity and fitting in works. It’s this somewhat adaptive strategy, but it works the way that that drink worked to take away your anxiety, but it doesn’t actually give you what you really want.

I was just speaking with a woman just two days ago, she’s about mid-40s, successful in her career, has a family, has a husband, and feels incredibly lonely, and doesn’t even really know what to change out there anymore because, “I have all the things.” And she’s lonely because no one, not even her husband, really knows her. And that might not sound bad. Some people might hear that and say, “I’ll take the family and the money and the career, and then I’ll be fine.”

But actually, when you get there, and you don’t feel like anything out there is going to change it, and inside you feel profoundly lonely, it’s a story of a lot of suffering. And it’s a story that hundreds of millions of people live out, and feel like they’re the only one, but they’re not.

Pete Mockaitis

So, can you make that all the more real and clear for us? To feel like no one really knows you, what might be some examples of the false impression others on the outside have in contrast to the reality that is within?

Dr. Aziz Gazipura

Well, the impression people have on the outside is what you learned will keep them close to you, and it might be different. And I call them the roles that you’re going to play. So, at work, you have a certain role that you play, “I need to be confident-sounding, in charge, certain with my partner. I need to be pleasing. So, what do they want me to be? I’ll agree to things that I think that they’ll want me to agree with. I’ll focus on the things that they want. We’ll talk about what they want.”

“I also know that they don’t like it if I’m irritable, or if I’m sad. So, I’m going to downplay that or hide that.” And that’s true for friends as well, “I got to be up. I got to be on. I don’t want to be boring. I don’t want to be a sad sack. I don’t want to bring people down. I don’t want to burden people with my feelings, and my woes, and my problems.” So, therefore, at work, you’re going to be that way. And inside you might feel nervous, you might feel insecure, you might question yourself but you don’t show any of that.

And that, people can tolerate a certain amount of inauthenticity at work. But then where it really starts to get to them is when they can’t even be themselves around their friends, their loved ones, their family. You got to hide it and pressure yourself, and so you can’t reveal that you’re feeling sad. You can’t reveal that you feel like something is missing. You can’t reveal any of these things. And that’s where the loneliness comes from for people.

And it might not be these big dramatic things, like, “I can’t reveal that I’ve secretly wanted to leave.” Even just, “I am feeling sad today,” and it’s so simple but it’s a world of difference when you have to keep it all inside, all hidden. And sometimes people, really good pleasers, and I know this because I lived this for many years, you’ll even hide it from yourself, “I’m not sad. Everything’s okay. I just have a stomach ache. I just am tired.”

And it becomes this vague thing that you don’t even know. You don’t even know where you are in all of it because then it’s scary to know what that is and maybe share it with others.

Pete Mockaitis

And so, this loneliness, what are the knock-on, follow-on consequences of that?

Dr. Aziz Gazipura

There’s a variety of different studies around loneliness, but loneliness is pretty much associated with all negative health outcomes and a much shorter lifespan. That’s like the big hammer, right?

Pete Mockaitis

Yup, dying.

Dr. Aziz Gazipura

And quality of life, but sometimes people hear that, and like, “Yeah, yeah, yeah, that’s about everything in life. Too much peanut butter kills you. You got to live.” But actually, not only is it a shorter life, but let’s just talk about the quality of life. And there’s the longest study in the history of human psychology, it’s decades. It’s been going so many decades that they’re now the second generation of people.

Pete Mockaitis

Oh, Waldinger.

Dr. Aziz Gazipura

This is the one done with Harvard students, yeah. And the short version is, it’s relationships. That’s what makes us feel good in life, that’s what makes us feel happy in life, that’s what protects us from hard times in life. And not just you got somebody in your house that’s your roommate. No, we’re talking about confidantes, real relationships, people where you’re in life together.

And so, the loneliness, the cost is you don’t have that, or you have a very limited amount of that, and that is the biggest determiner of true success, which, for everybody, I don’t care what they value in life. True success for everybody is actually to feel rich inside, like feel full of success, of love, of meaning, of resources. And so, you can have external success and feel empty inside, and not have the thing that we all really want, which is those real connections with people.

Pete Mockaitis

Okay.

Dr. Aziz Gazipura

But other than that, it’s great that we should just keep doing it.

Pete Mockaitis

All right. Well, can you give us a ray of hope then, an inspiring tale of a people-pleaser reformed?

Dr. Aziz Gazipura

Yeah, the ray of hope is people-pleasing is not who you are. It’s a pattern that you run. And that’s fantastic news because any pattern that you run you can change. It’s an active process, it’s a verb, like walking or eating. And so, you can put down the fork and no longer be eating. You can put down the people-pleasing pattern and no longer be pleasing. And you can still be very loved by more people than you could ever need to be loved by. And you could be more boldly yourself and actually enjoy who you are and stop trying to be somebody that you’re supposed to be for others.

And I think this is the biggest risk, this is the leap of faith, and that’s why I think people who read my books or work with me because there’s some part of them that says, “That sounds a little too good to be true. You’re saying I can be me, and have love, and belonging?” And the good news, the ray of hope is absolutely yes, and it’s on the other side of that risk, the other side of what we fear, which is, “If I’m really me, everything is going to fall apart, and no one’s going to love me.” But that’s the whole source of the problem to begin with.

Pete Mockaitis
Okay. So, warm, loving relationships, longer life, higher quality of life, that sounds swell. And then your organization is called the Center for Social Confidence. Tell us about what that confidence picture looks like on the other side of the people-pleasing.

Dr. Aziz Gazipura

Yes. Well, there is the outer layer, which I think we all may be focused on at first, which is, “I want to be more confident.” What does that mean? Well, that means I can be more bold, I can walk up to people and talk to them, I can initiate conversations, I can network with people, I can just walk into a room and not feel afraid of what people are going to think, I can really just be myself. That means more power in leadership, and influence, and impact.

You can share your idea more directly, more broadly. You can advocate for something. You can advocate for yourself, for your ideas, for your team. Also, that shows up in relationships and love. You can go approach someone that you really are drawn to, who you really want to spend your time and your life with, and you can let them actually see and know the real you. So, those are the outer observable effects.

And then the inner effect as a result of that confidence is that you feel like you belong in this world, and that sense of insufficiency, not enough-ness, and all the scarcity, there’s not going to be enough love, there’s not going to be enough people, like, that dissolves. And that is worth way more than all the promotions, and all the dates, and all the stuff but sometimes we have to start with that outer stuff, and then realize, like, “Wow, me just really feeling that peace inside, that is worth its weight in gold.”

Pete Mockaitis

Well, that does sound absolutely delightful, yes. So, lay it on us, how do we pull this off? I imagine it’s easier said than done.

Dr. Aziz Gazipura
Yes. So, the good news and the bad news. The good news is this is all possible, the ray of hope stuff we were just talking about. The bad news is you probably are going to feel like you’re going to die on the way there. That’s all. But it just feels that way because, let’s rewind, what is people-pleasing? People-pleasing is a survival strategy that you picked up that’s based upon an idea, a conclusion, that’s not even true. But the conclusion you came to is, “I’m not okay as I am. There’s something just me as I am being totally lovable, I don’t buy it.”

Maybe someone told you that. Maybe you interpreted that. Maybe someone wasn’t there for you. Maybe you were abused. I don’t know, but there is some messaging that you picked up, and you’re like, “Wow, just me being me is not enough, and so now I have to do something. And what I need to do is I need to observe you, and if I can keep you happy, then you’ll probably stick with me. And I got to observe if you’re upset, and make sure that I don’t do the things that upset you. I got to see what makes you smile, and make sure I do more of those.” And now a pleaser is born.

And so, it’s rooted in fear, in the fear of abandonment, fear or not surviving, “Because I’ll be left, I’ll be lost. So, now I’m going to live that out for much of my childhood but as a personality, as a whole life strategy.” And so, why it feels like you might die is because it triggers this kind of fight-flight survival response inside to challenge you, which is why most people don’t.

But if you get up to that, like, fed-up point enough, and you’re like, “Well, I don’t want to keep living this way. All right, let’s take the leap,” you don’t stay in dying forever. You don’t actually die but it feels very ungrounding because there’s a sense of certainty and familiarity in that way of being, and you are going to challenge that. That’s why most people don’t just say, “Oh, I’ll do it,” and then actually execute on it.

Pete Mockaitis

All right. Well, so then what does the execution look like in practice? What are the step-by-steps? Do I just go give people a piece of my mind, Dr. Aziz, “Let me tell you what I really think”?

Dr. Aziz Gazipura

So, I have two books on the subject. One is called Not Nice and the newer one that just came out is called Less Nice, More You. And I talk about the pendulum, where people who have been overly passive and pleasing at some point can swing, “Now, I’m going to let the world have it,” and that’s okay.

Maybe that’s a phase to go through but, ultimately, there is a set point that’s much more effective. And I think the key steps from a higher level are these. Number one, you have to decide that you no longer want to be so people-pleasing and nice. And that might seem like a strange step, but it’s like, “Isn’t that what we’re talking about?” Well, no, because many people have a lot of their identities wrapped in, “But being nice means I’m a good person, and I don’t want to be a bad person.” No one wants to be a bad person.

And so, the first thing we need to do is we need to upgrade our understanding of being people-pleasing is not the same thing as being kind, or generous, or loving, or whatever it is that you actually value as a human. And that people-pleasing is more of a compulsion and not a choice, and so you have to be giving, you cannot say no, and that can be very detrimental.

So, someone is struggling, you take an extra hour to support them seems kind, right? The nice person and the people-pleaser doesn’t have that choice, so they could be being eaten up inside. They’re all stressed.

Pete Mockaitis

Eaten up inside and bitter, they’re like, “This jerk is always hogging my life.”

Dr. Aziz Gazipura

“I got too much on my to-do list.” So, now you’re talking about resentment. So, the compulsion part of it, the “nice” person feels like they have to. And any time we feel like we have to do something, and we don’t want to in that moment, that’s a formula, a human formula for resentment. So, now we’re going to start that.

Now, the kind choice is like, “Okay, this person wants this. Do I want to give it? Does it feel right to give it?” And it doesn’t mean it’s comfortable. Your kid is sick or something is happening, and you’re just like, “You know what, but it feels right, it feels like I want to do it.” Then you do it, and you say, “I want to give it.” Then we won’t feel resentment.

Kindness, true kindness leaves a glow inside, you’re like, “I feel good about that.” Whereas, when we’re like, “I couldn’t say no. I mean, look at them, they need me.” And the nice person likes to create this elaborate world in which everybody is super dependent, like, “They would die without me. They would be, oh, my gosh, if I left this partner, or this boyfriend, girlfriend, they’d be devastated for years,” and they don’t even see how it’s a little bit of a…it’s a way that we’re trying to get some sense of significance, perhaps.

The truth is that people have many ways to meet their needs, and you’re just one of them, and you’re not the only one. So, yes, that’s exactly what you’re talking about. That’s the stew of resentment that can form. And so, back to this first step of, “I need to decide I’m not going to be so nice and pleasing” is actually an important first step because, otherwise, we remain in this pattern where this is the only way to be, this is the right way to be as a good person, everything else is bad. And then we will perpetuate that indefinitely.

Pete Mockaitis

And that decision, boy, it just seems like the distinctions and the commitments are so myriad in terms of the boundaries that we’re down with, in terms of “I am committed to doing this and being generous or loving in these domains. And I’m not so much down to do these other things.” It really kind of feels like we got to go, behavior by behavior, or relationship by relationship, when  we determine what that decision really means in practice.

Dr. Aziz Gazipura
Yeah, that’s a great point. And, yes, it is, and there’s a shortcut to doing that, which is it can be distilled into one question, which is an extremely liberating question but it also, if you’ve been living a people-pleasing life, can make you very uncomfortable. And the question is, “What do I want? In this situation, what do I want?”

And even just asking that can push a lot of the buttons for someone who thinks that that’s selfish, “Your life shouldn’t be about what you want. That’s the problem with the world, is too many selfish people.” But actually, we’re just talking about asking the question. You might still choose to say, “Well, what do I want? I want to not take care of my son.” “Well, he’s five and he needs someone tonight. So, you’re going to find a way to work with it.”

So, it doesn’t mean you instantly just, “I do whatever I want. I don’t even care about anyone.” It’s like, no, but you start that behind that question is not just the data of the answer. It’s actually caring about yourself just like you would with someone you love, “What do you want, honey? It doesn’t mean you get everything you want, but I want to know. I want to know. Maybe we can work with it. Maybe we need to compromise here. But what do you really want? And what do I really want?”

I was just talking with a friend earlier today, and he has some friends visiting out of town, they said, “Hey, we want to come have some dinner with you.” And he’s like, “Oh, that sounds good.” And then they’re like, “Oh, also, we’re flying out somewhere the next day. Can we spend the night at your place then we’ll go to the airport?” And he said, “Well, let me talk to my wife and we’ll make sure.”

So, he’s about to go talk to his wife, and he’s like, “Hold on a second. Before I even talk to my wife, what do I want here?” And that’s such so small, we could just steamroll right over the moment and go on with our lives, and that might seem so trivial but, man, you add up those trivial moments, that’s your whole day, that’s your whole week, that’s your whole life.

And you might say, “Well, that’s horrible. How could you not have your friends stay the night? They need a favor. What a bad friend.” Ah, now we’re looking at the roles of the rule of friend, and many people have extreme rules, “You must always say yes to a friend.” But instead, if you tune in and say, “You know what, it feels kind of, I don’t know, confining.” And he got curious about himself, “Why? Well, I was just hoping to have the one evening a week that I can spend with my wife, one on one. She’s so busy. I’m so busy. I just don’t really want to give that up.”

So, now all of a sudden, we discover that the saying no there is actually a loving act for himself, for his wife, for his relationship, so we’re prioritizing something else. We would not even discover that. Now he’s trying to please his friends, so he says, “Yes,” and then he’s feeling maybe his wife is going to be upset with him, so he’s trying to please her. And then the whole evening, he’s just anxious and secretly resentful, which is a disaster.

So, yes, we want to go, day by day, decision by decision, slow down and start to really ask, “What do I want here?”

Pete Mockaitis

That’s good. And what’s interesting is by surfacing that, and if you do make the choice, and maybe, well, one, I think that can generate kinds of creative options that you didn’t even think about to start with, it’s like, “Hey, you can come over between 9:30 and 10:00 p.m. and, yeah, it’ll get you to the airport on time.” And so, there it is. So, you had your cake and eat it, too.

Now, sometimes you can’t but then I guess if you do choose to make a sacrifice on behalf of another, I think you can do so all the more eyes wide open, it’s like, “I am choosing to do something for this other person, knowing it’s inconvenient for me, but because I value this relationship more than I value binging Netflix, or whatever I was in the mood to do that evening.”

And then, as you said, there is sort of a glow. You can feel good about that choice. You made a values-driven decision and chose that which is good in your value system above that which is expedient, and you did so, knowing full well the consequences that could flow from it.

Dr. Aziz Gazipura

Yeah, I love that nuance. And sometimes people hear this, and they think you’re going to become this very stingy person, not just with money but with your time. And that’s actually not the case. It is very much more intentional and you’re linking it with your values. My younger son, who’s eight, we eat a pretty similar breakfast every morning. And one of the ingredients is from downstairs, and he doesn’t like to go downstairs because he’s afraid of whatever, monsters. That’s what lives when you’re eight years old, that’s what lives downstairs in the basement, is monsters.

And so, there was this time when we were trying to help him face his fear, but that one was just so kind of just an uphill battle, and I was like, “You know what, as a loving act, I’m really okay just going downstairs to get the thing. I’ll help him fight his fears in other places, and he doesn’t need to tackle every fear because his dad freaking is obsessed with confidence.”

So, I just decided that, and it’s this kind of sweet act of generosity. He’s not going to be eight years old forever. And when he’s a big hulking teenager and could care less about going anywhere in the house, then that’ll be a sweet memory.

And so, you can actually be really loving and generous in all these different ways. It’s just not coming from this pressure that you have to or else. I think that’s the biggest freedom.

Pete Mockaitis

All right. Well, walk us through the next steps.

Dr. Aziz Gazipura

All right. So, you’ve decided, “I don’t want to be nice,” and then you start to ask yourself, “What do I want?” Then the next step is going to be you do the things that are “not nice.” And that might be saying to your friends, “Hey, I’d love to see you. You guys can come. We’ll get some dinner. It’ll be awesome. And then you’re going to be staying near the airport or something. I want to have the evening to myself with my wife. It’s our one night and I really want to preserve that.” And it’s, “Oh, my gosh, so you’re saying no in that situation.”

Yeah, another not nice thing might be to inconvenience someone by asking them for something, “Can you help me with this?” or, “Can you do that?” There’s disagreeing with somebody, “Ooh, that’s real unpleasing of you.” So, maybe you have a different opinion, it’s relevant to something in business, a decision, whereby it feels high stakes and it’s important to share it.

It might even be just a different idea or preference that doesn’t even seem that important to share but you just share it instead of smiling, and saying, “Oh, yeah, me, too. Me, too.” You’re like, “Yeah, I actually like the person that you seem to dislike. Hmm, that’s interesting.” So, whatever it is, it’s just a small smattering of the potential behaviors of you being more you, more authentic, more real, more bold.

That’s all the “not nice” behaviors. And every single one of those is going to produce probably some level of anxiety at first because that’s me being testing out what could happen, which is going to be some sort of calamity, “If there’s conflict, the relationship is over. If I say no, the person is going to never do anything for me ever again. If I ask for what I want, they’re going to hate me.”

So, we have these dramatic predictions, and we test them out. And it’s a form of exposure, really, like behavioral training where we need to do the steps, which tends to bring about the discomfort. And then there is another step about working with that, but I’ll pause there to see if there’s anything you wanted to ask about this step.

Pete Mockaitis

That’s good. That’s good. And what’s funny, though, is the asking for help, we think that’s not nice or imposing or burden, yadda, yadda, but, in reality, when I’m asked for help, I often am delighted to be trusted, relied upon, to be confided in on the matter, and I really like it. And I guess not all the time. Some things are like, “I really don’t want to do that.”

But I think that’s interesting that sometimes these not-nice behaviors are, in fact, what people really value. Maybe some people don’t get people who disagree or challenge them enough.

So, it’s interesting what we think might be not nice could, in fact, be just what the doctor ordered on the other side of the table.

Dr. Aziz Gazipura

Yeah, and that highlights something really important, which is this strategy of people-pleasing is not a very well thought out effective model of human relations. It’s like, “This is the best predictors and most intelligent, socially intelligent model I can…” No, it’s a cautionary model. It’s, “Hey, any of those things might be a problem so don’t do any of them. That person might respond well to that but they might not, so just, no, don’t.” So, it’s not a very sophisticated or intelligent interpersonal model. It’s just safety-oriented.

Pete Mockaitis

Well, thank you. You got some more steps?

Dr. Aziz Gazipura

Yes. So, after you spoke up, you did the thing, and you’re freaking out inside, then it’s time to do the work, which is to upgrade something inside of yourself. That’s where the real transformation is going to occur. People think the real transformation comes from the action, which is part of it, but then we have to upgrade, otherwise we just keep beating our head against the wall. And you can leave that situation, you say, “Oh, I feel so guilty I told them no. I’m so bad.”

If you just grind yourself through that meat grinder for two days, and then you come out of it, you haven’t probably really learned anything. And so, the next time someone asks you for something, and you think, “I should say no because that’s being less nice,” then you might remember the meat grinder, and you’re like, “I don’t want to do that.” And so, then you probably just go back to the old pattern.

So, to really change, after we say no, and then all that stuff starts to come up, then we get to upgrade our map of relationships. And there’s one that I really love, which is I call your bill of rights, so what you’re allowed to do, and the rules, basically. And so, when you feel really guilty, you can examine it, and say, “Wait a minute, what rule did I break? What did I do that was so bad there?” “Well, you said no to people.” “Okay, so what’s the rule?” “You should never say no.” “Well, to who? My friends?” “Yeah, you should never say no to your friends’ requests.”

“Okay. Wow, that’s a pretty extreme rule. Is that how I’m going to live my life? Are there some downsides to that one?” And then we upgrade with much more healthy, and nuanced, intentionally chosen approaches to life, rules for life. So, for example, you might say, and this is where the bill of rights is, “I have a right to say no to requests.” And that might sound like a simple statement, but if you really start to believe that and live that, that’s a whole different life, not just in terms of the behaviors but how you feel on a daily basis.

I don’t think we can totally upgrade these in a vacuum, where we just sit down with a sheet of paper, and we upgrade our bill of rights, and then we venture forth into the world, and everything is perfect. No, we kind of have to go through this process where we take the action, we feel bad, and then that’s the motivation to say, “Whoa, it’s time for something different.”

But if we do it, and we change, and we upgrade, it’s like a step-by-step. It’s almost like pulling out the faulty coding of the pattern and putting in a new coding, new software, that runs so much better. And it’s the software of more authenticity, more boldness, more actually being you in the world. And it turns out to work a lot better on your system than the nice people-pleasing software.

Pete Mockaitis

And it’s interesting, it seems like those exposures, those reps, really do build up over time when you work through those steps. I suppose I am a people-pleaser myself, and I’ve just sort of gotten clear that I’m disappointing people every day. Like, there are people, maybe this very minute, Dr. Aziz, someone might be unfollowing this podcast or unsubscribing from the Gold Nugget newsletter, which I don’t recommend taking those actions. But, nonetheless, they are taken.

Dr. Aziz Gazipura

Someone out there. There’s a loose cannon out there.

Pete Mockaitis

By the hundreds, by the thousands, and so this happens. And so, what’s empowering is to just, for me, as I just sit with that, it’s like, “Yeah, I have displeased someone, and that’s okay. I have not sinned, I have not violated my values, I have not been, I don’t know, fill in the blank: selfish, greedy, lazy, any number of things that seems to kind of be at the core of a lot of this, is we have these value judgments associated with what you’re calling rules. It’s, like, “I feel bad, therefore, I must’ve done something bad. So, I’ve done something bad. I’ve broken a rule. What was the rule? Oh, wait, that rule is kind of ridiculous. Huh.”

Dr. Aziz Gazipura

Yeah, and there’s what I found, and one of the reasons why when I work with people, and the main ways that I work with people, is in a group environment is because we can identify that rule, and think, “That seems kind of intense,” but it has such momentum of history that I find a lot of this is almost like we’ve been running a propaganda campaign inside of ourselves for 20, 30, 40 years.

And when you’ve heard something for 40 years, it doesn’t matter what’s true or not. It’s hard to challenge. I was working with a gentleman in the program, who has had a hard time, even his relationship with his wife, he’s saying, “This is what I’d like to do on a Saturday.” “I don’t know if I want to do that. Here’s what I want,” like basic stuff.

And so, it almost felt like for the first couple of months he’s in the program, he was, “Hey, it’s okay for me to ask for what I want.” And in some part of the lecture, I’m like, “Of course. Of course.” And then he looks, like, around the room, and like, “Is it really okay for us to do that?” And we need to hear that, we need to get reinforced from outside.

And, hopefully, it’s just reinforcing some new beliefs that are just more sane and healthy. And I think that’s really a key thing to come back to, is, “Hey, is the way I’ve been living really serving me? Is it serving others? Is it really? If I’m getting burnt out, and hurting inside, and experiencing all these mind-body issues, and pain, and illnesses, like is this really how it’s supposed to go?” And I would challenge that, I’d say, “We’re not meant to live and help others at the expense of ourselves.” I think there’s really a beautiful, a much more abundant, win-win way of going through life.

Pete Mockaitis

That is beautiful. And I’m wondering if you recommend starting, if it feels scary, starting big or starting small? Like, “Asking my wife what I want to do on a Saturday,” in that example, is it that you recommend that you have, I mean, a small request might be…?

I guess I’m thinking small might be like you can give a lot of advanced notice. Like, let’s say on a Tuesday, you say, “Hey, honey, I think it’d be really fun on Saturday if we got lunch at Jimmy John’s.” Like, “Okay, that’s an inexpensive restaurant. It’s four days notice. It’s lunch, not dinner. It doesn’t seem as big, primetime of a meal.” So, I’m wondering, is your professional advice to start with some of those smaller, non-pleasing moves or requests, or to go for the bigger ones right off the bat?

Dr. Aziz Gazipura

I would say both are beneficial and it’s going to be based upon your discomfort tolerance, which, by the way, is akin to a muscle that is worth building, and you will build it by doing this. And so, if one is going to just completely blow you out of the water, because our goal here is sustainable. Think of it like strength training over many months, and so you don’t want to go to the gym and just blow yourself out where you can’t work out for three weeks. So, maybe you do the lighter weight at first, then it’s a little easier, and that’s great.

You start to build momentum, and success builds on success, so you have a couple wins, and you’re like, “Well, that didn’t go so bad, so I think that’s a completely valid approach.” And if you want to go faster, you feel like, “I have been in this cage for so long that I’m just ready to do whatever. I got to get out,” then you might feel excited and exhilarated as you really test the edge quicker. But I don’t think there’s one approach that’s better or worse.

Pete Mockaitis

You say discomfort tolerance is a muscle, when we work that muscle doing exactly this. If people-pleasing is a diagnosis, that is apt for you. Are there any other pro tips you have on building the discomfort tolerance muscle? I’ve been into cold plunges lately, so if you can justify me that I’m not a weirdo, and this is actually super beneficial to all sorts of elements of my life, I’ll receive that, Dr. Aziz. But, is cold plunges one of the activities that increases the discomfort tolerance muscle? Or what are some of the other top prescriptions here?

Dr. Aziz Gazipura

As a matter of fact, the cold plunge is.

Pete Mockaitis

Thank you for that.

Dr. Aziz Gazipura

It’s actually cold showers for clients that I work with. And I, about six to eight months ago, invested in an actual cold plunge to take my cold to the next level. And there’s a lot of physical health benefits to them but, honestly, the biggest draw for me is that discomfort tolerance. It’s a training, it’s a visceral training to go into the uncomfortable every day, or however often you do it.

And the cool thing about discomfort tolerance is that it actually does generalize. So, if you took a cold shower that morning, and then later in the day, there’s an opportunity, someone at work is sharing an idea, and you have something you want to add to it, and you’re like, “Well, actually, I think this. I don’t know if they would think that that’s disagreeing, or I’m not sure.” And that back-and-forth kind of hesitant energy, when you’re in the cold shower, about to go in the morning, you’re like, “Uh, should I go into it?” you’re like, “Ah, let’s just…all right, here we go.”

And whatever that is, that ability to go into discomfort, and then withstand the discomfort, it translates because the circumstance might be totally different, one seems physical, one seems social, but on a physiological level in your nervous system, discomfort is discomfort. And when you increase your capacity to do it, you can actually transfer it.

And so, yes, physical feats of discomfort, whether it’s a cold plunge, or just going doing, you know, people will take the elevator instead of the stairs when it’s two flights of stairs. There’s just this unconscious addiction to comfort that we’re living in. So, finding ways, I’d say once a day, on purpose, you could go do a wall sit where you sit against a wall with your back against the wall, and your legs, or your thighs are at parallel to the earth. Hold that for 60 seconds and you’ll be quivering.

Is that going to make you ripped? No, but it’s saying, and it’s all about the framing of it. So, right before I go into a cold plunge, I remind myself, “This is going to make me stronger.” So, it’s framing. It’s the same thing with the wall sit. I’m not doing this just to build muscle or something. I’m doing this to say, “Hey, I can do things that are uncomfortable,” and that will exactly translate over.

And then, of course, there’s dozens of opportunities in your interpersonal social life. And how do you find them? You just know. We all have a radar going on all the time, and saying, “Is that going to be comfortable or uncomfortable?” And most of us are using that radar to say, “Well, if it’s uncomfortable, then go the other way.” And what we actually want to do is you don’t have to go crazy with this. It’s all in the dose. You don’t need to go insane on your dose of medicine here, this discomfort medicine. But a daily dose, even if it’s small, will radically accelerate how quickly you can make these changes in your life.

Pete Mockaitis

Cool. All right. Well, could you now share with us a favorite quote, something you find inspiring?

Dr. Aziz Gazipura

Well, this one I like, this is Tony Robbins, “The quality of your life is directly proportional to the amount of uncertainty you can comfortably tolerate.”

Pete Mockaitis

All right. And a favorite study or experiment or piece of research?

Dr. Aziz Gazipura

Ah, favorite has got to be The Boulder Study of Back Pain of 2021. There’s a book called The Way Out by Alan Gordon where they talk about it, but the Boulder Back Pain study was done to compare back pain treatment, treatment as usual, medications, physical therapy, and then also something called pain reprocessing therapy, which is treating the back pain with the mind and emotion, which has been fascinating for me with my own history of back pain and chronic pain, as well as nice-people developing pain.

There’s a whole chapter in the book, why it’s not nice about that. And so, randomized, controlled trial, gold standard evidence that we can use these mind-body approaches to not just reduce but completely transform back pain is revolutionary for the chronic pain world, and something I’m really excited about getting out into the world in a big way.

Pete Mockaitis

Okay. And a favorite book?

Dr. Aziz Gazipura

There’s one I’m reading right now that I really enjoy, it’s called Free to Focus by Michael Hyatt, and I’m finding it really refreshing for how to reclaim your focus and your time.

Pete Mockaitis

Okay. And a favorite habit?

Dr. Aziz Gazipura

It’s the best and the worst, it’s the cold plunge.

Pete Mockaitis

And if folks want to learn more or get in touch, where would you point them?

Dr. Aziz Gazipura

Yes, go to DrAziz.com, that’s D-R-A-Z-I-Z.com, and the goal is for there to be a wealth of resources for free. So, there’s a podcast on that page, under the Resources tab. There’s also a mini-course, a video mini-course called “5 Steps to Unleash Your Inner Confidence” also for free. I have a YouTube channel, you can get a link there as well from the Dr. Aziz’s homepage.

So, lots of resources for free. And then if you want to take things further, we have some training courses, and I also work with people in a 12-month life changing yearlong program. So, however far you want to go, I’d love to support you. And if you just want to start with the free stuff or get a book, that’s a beautiful way to really learn that there’s a pathway. There’s a proven pathway out of this stuff, and I’m here to help as many of us as we can to get across that.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Aziz Gazipura

Yes. Whatever is going to make you the most awesome at your job is also the thing that’s probably either scary or uncomfortable. It’s, like, really practicing that boldness and facing what we fear will not only produce just beautiful results in your career but will also make you feel good at your work, you’ll feel way more engaged.

Pete Mockaitis

Beautiful. Dr. Aziz, this has been a treat. I wish you much fun and minimal people-pleasing.

Dr. Aziz Gazipura

Thank you, Pete. What a fun and interesting and dynamic interview. Really appreciate it.

997: How to Push Past Self-Doubt and Find the Confidence to Pursue Big Things with Pat Flynn and Matt Gartland

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Pat Flynn and Matt Gartland share insights on impostor syndrome–and more–from their community of thousands of developing entrepreneurs.

You’ll Learn

  1. The mindset shift that stops self-doubt
  2. The three daily questions that build confidence
  3. Why to seek more uncomfortable situations

About Pat and Matt

Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people build thriving online businesses. He has been featured in Forbes and in the New York Times for his work. He calls himself “The Crash Test Dummy of Online Business” because he loves to put himself on the line and experiment with various business strategies so that he can report his findings publicly to his audience.

He is also the author of Let Go and Wall Street Journal bestseller Will It Fly?. He speaks on the topics of product validation, audience engagement, and personal branding. Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world. Pat lives in San Diego with his wife April and their two children.

Matt Gartland is an entrepreneur, startup advisor, investor and the co-founder and CEO of SPI Media, where they help everyday people become experienced entrepreneurs through community-powered learning, connection, and support. He’s also the co-founder of Fusebox, as well as an advisor at several startups. He’s an expert when it comes to operations, finance, pricing, product development, and customer experience as well as empowering marketing and sales.

Resources Mentioned

Pat Flynn and Matt Gartland Interview Transcript

Pete Mockaitis
Pat and Matt, welcome.

Matt Gartland

It’s a thrill to be here.

Pat Flynn

What’s up, Pete? Great to be here.

Pete Mockaitis

Oh, I’m thrilled to have you. I have been such a huge fan of Smart Passive Income for well over a decade. It’s surprising I haven’t tried to rope you in more often.

Pat Flynn

Well, maybe this will be the start of several roping-ins.

Pete Mockaitis

Be careful. Be careful what you promise, Pat. But why don’t you, why don’t we just kick it off? Can you orient us for those who are not as familiar, what is Smart Passive Income, your whole brand, website, channel, thing you got going on?

Pat Flynn

Yeah, I’ll start because it kind of began with me in 2008. I had gotten laid off from my dream job as an architect, and that was the only plan I had was to be an architect, and I got let go in 2008 with the Great Recession, didn’t know what I was going to do. And then through the interwebs, I discovered a podcast that taught me the idea of, “Well, I could start my own online business.” And I was like, “This is insane. Like, I didn’t go to business school. I don’t know how to do any of this stuff, but I had to survive somehow.”

So, I ended up building a website to help architects pass an exam called the LEED exam, a very niched, green building, sustainable design sort of exam, and it did really, really well. In about a year, it had generated over $238,000 in that first year, which was mind boggling. I didn’t even think that was possible, number one. But, number two, I thought at any moment in time, the SWAT team was going at me because it just didn’t feel like it was possible, like, I just I had no idea what was happening.

Pete Mockaitis

You’re making money too easily, “You’re under arrest for easy money.”

Pat Flynn

I was, like, I went to school for architecture, and I’ve spent all this money for schooling, and then here I was just, like, learning as I was going, and doing much better. It just didn’t make sense. Now when that happened, a lot of people were like, “Pat, tell us what happened. How did you do this?” I’m like, “I don’t know. I’m just to share what I did,” and that’s what I did.

I started a website called Smart Passive Income And then along the way, in 2013, I wrote my first book, and that’s where Matt and I crossed paths the first time because he was helping me edit that book, and I had just such a wonderful experience working with Matt then that we started working a little bit more closely together on projects.

I started to speak a lot more on stages, build more of a brand reputation in the personal brand space here. And then Matt and I tied the knot, if you want to call it that, in the late 20 teens, and have been working together ever since, and it’s just been fascinating. So, now we teach people, no matter what level they’re at, how to start a business online. So that’s the quick story from my end.

Pete Mockaitis

Well, Pat and Matt, you have built an amazing thing, and I do know firsthand I am a longtime customer and fan, and so I recommend we’ll be linking it in the show notes and whatnot all your goodies. But this is not a podcast so much about creating cool online courses or building a dope YouTube channel, even though you’ve accomplished that.

But I want to talk to you, specifically, about the zone of confidence, imposter syndrome, because that comes up a lot for my listeners, and I know it also comes up a lot for your students, and they wonder, “Well, who am I? Who would ever want to pay money for my course? Or who might want to listen to me on a podcast, or watch me in a YouTube, or pay me hundreds, thousands of dollars for what I know in some sort of a package?”

And so, you’ve helped many people think about this, I think, pretty well and clearly. Not like, “No, you’re brilliant! No matter what you do, it will work and you’ll prosper and get rich!” Nor it’s like, “No, forget it! There’s no chance for you. Forget it! Who are you to say it?” Like, you really do a wise job, I think, of navigating this territory between under- and overconfidence, so I want to hear all about how we do that.

Pat Flynn

Yeah, this is a really important topic. I mean, whether you are going to become an entrepreneur or not, becoming entrepreneurial in the way that you think, in the way that you solve problems, in the way that you feel about yourself is really, really key. Obviously, if you are an entrepreneur and you don’t believe in what you have to offer, you’re not going to do a good job of selling it. Nobody’s going to believe you. And when it comes to the workforce, in your professional career, if you don’t believe in yourself, you’re not going to go anywhere either.

There is selling involved in who you are and the value that you have to offer your higher-ups in which you could provide the company, and those are all important things to understand. Yet, like an entrepreneur, we always get in our own way.

We are often, and this is where my story really began as an entrepreneur, is I had to let go of who I thought I was supposed to be in order to become who I was supposed to become. I had been trained to have everything be perfect. As an architect, especially, it’s like if you don’t build the building well, it could crush people, so you kind of need it to be perfect in the way you design things.

But when it came to being an entrepreneur, you can’t. You have to be imperfect. That’s the only way to progress is through failure and mistakes and learning as you go and figuring things out. And if I had to design my career, like I designed a building, I would still be designing it and not taking any action. But what I learned, and maybe this is where we start, is through all of this, relationships have been so, so key.

Knowing people and understanding what value means to them has been the most important thing to help me get to where I’m at today and will continue to help me as I move forward. It’s all about relationships. So, if you try to go through life and your career all on your own, it’s going to be very, very difficult. But when you start to understand the people part of this, it begins to unravel into a clearer path because, really, it’s about serving others.

And that includes in your work, your clients, obviously, but also your manager or your boss, and understanding what’s important to them and seeing how you might be able to position yourself as indispensable or providing some sort of value that only you can do because, either maybe that’s your expertise, or that’s what you train to do, or you figured something out, that without you, the company wouldn’t run in its optimal format.

So, there’s a lot to unpack here, I’m sure, but for any entrepreneur who knows what they’re doing, it’s about serving others first. And I think it’s the same thing when it comes to building your career. How can you be of service to others? Your value, your salary is often proportional to that.

Pete Mockaitis

I love that so much. And starting right there with that imperfect, I think that is probably a killer of starting quite often from the get-go. It’s like, “I don’t know how this is going to work. I don’t know if it is going to work. It might be kind of shoddy.” Take us into the right mindset for starting imperfectly. Like, what’s the wrong way to think about it, that’s going to kill any idea or momentum before it starts? And what’s the prudent ideal way to think about imperfection?

Pat Flynn

The idea of imperfection and failure has been ingrained to many of our heads since growing up, “If you don’t get an A, you’re doing it wrong,” or on your tests. It’s, “You have to be perfect or else.” And that’s a very tough position to be in. How could you possibly even learn to explore or try new things if that is the mindset you have going into something new?

You have to have the mindset of failing fast means learning faster. And I think that that is a huge thing to understand. The idea that as long as you understand that there is learning to be had, true failure is giving up, but worrying so much about what the result will be often stops people in their tracks. I make the success my actions, not the result of those actions, because I can’t always control the results. But I can control the actions I take.

And so, if there’s learning on those results, that means even if I fail, I am making progress, and sometimes, yes, you’ll have to communicate this with other people who are around you and other involved parties. But, mentally, introspection-wise, personally, I use to account all of my success on the results that the work that I did do, and that’s a very tough position to be in. Imagine doing the action, and then an algorithm or YouTube or somebody else says, “No, that’s incorrect,” or, “You did it wrong,” even though you know that you prepared yourself to do things correctly.

And so, it’s a very tough mental position to be in to consider your success, the results of what you do, versus, “I did the work. I showed up. I did my best, and I’m learning from my mistakes.” That is a win even if the result isn’t where you wanted it to be because you can’t necessarily always control the result, but you can always control your actions that you take now. The actions that you take today, turn into the story that you tell about yourself tomorrow.

Pete Mockaitis

Tweet that, Pat. That’s good.

Pat Flynn

Yeah, I’ll engrave that one in a wood plaque at some point. But, Matt, I’m curious your thoughts on this too, because you deal directly with a lot of students who are at that level, where they just are getting in their own way and they’re telling themselves stories about why this is not going to work. How do you coach people? You’ve coached several people in our community directly on those kinds of things.

Matt Gartland

I like how Pat kind of phrased it around entrepreneurial and how do we just kind of reframe sort of our headspace and then, therefore, our approach to relationships.

And it’s similar, but maybe a different way of teeing it up, which is not to expect an immediate reward, not to expect like, “Hey, I’m going to do a thing. I’m going to deliver value into a relationship,” especially a new relationship, and instantly expect, like, closing a sale, or getting a yes, or some sort of immediate gratification.

If we can lean into new relationships and be okay with the imperfection of like, “I’m not getting something immediately back,” and being okay with that, and I’m not saying that that’s easy, but just like the reps of practicing that, that is healthy relationship-building.

Like, just invest into them, deliver value, help them in some way, start to earn that trust. That works in any career. That works in a corporate environment, whether it’s with your supervisor or a cross-functional manager or partner or an executive in your company, if you work in retail. All of these different career pursuits and job types can, I think, improve if we initially detach the pursuit of, like, some sort of instant gratification or reward for my actions, and invest more into their success and just value delivery, I think is one of those really healthy, important kind of reframes on building relationships and getting more comfortable and, therefore, less maybe trapped in our own insecurities or imperfections, that headspace is not helpful.

Pete Mockaitis
Ooh, there’s so much there in terms of I like that headspace is when you are focused on serving and delivering value to the others, by definition, we’re no longer self-centered. “You lose yourself,” to quote Eminem, the best pump-up song ever, before entering a situation. So, you lose yourself and you’re not self-centered, you’re other-focused, giving value, and then a lot of the nervousness disappears. I’d love to hear a bit more about the success comes from the actions, not from the results.

We had B.J. Fogg on the show, talking about Tiny Habits, and he’s awesome. He told me that I was a natural celebrator. And I’m curious, if we find ourselves maybe getting a little bit hung up on the external results, the wins, the validations, the atta-boys, are there any methods or approaches you use to celebrate your actions or to bring your head back into the zone of, “No, no, this was a win, this was victory because I took the action here”?

Matt Gartland

I think that this is a part of the richer story of, like, finding jobs that speak to satisfaction and bring joy to our work

Just like doing good work with good people, trying to help in whatever sort of way that that makes sense in your own definition of an ideal job, I think, is a really kind of motivating force and can help us overcome mistakes and pitfalls and whatnot that will be true anywhere if we’re not doing those things. And, I think Pat said it earlier, like we’re not maybe trying hard enough or leaning into the opportunity to serve people and collaborate with others.

Pat Flynn

Also, I think it’s important, and you’d mentioned this briefly, Matt is the idea of the team and doing great work together with others. And part of a leader’s role, and I think everybody should, and it’s very entrepreneurial to be a leader, to see others who are there who might need your help or guidance, to also recognize the good work that they do. And I think it’s important in a communal situation, especially in a workplace, to recognize those who are doing work that may also often just be overlooked.

I remember when I was working in architecture, there was one person, Adrian was his name, he would always recognize the small things that I did that were good, and that reinforced me to want to do those things and other things even better, and those are things that the project managers would often sort of overlook. And that made sense because they weren’t directly working with me. Adrian was the job captain who was in charge of sort of my work and overseeing my stuff.

But recognizing things that were a little bit challenging, and even if I didn’t do them correctly, the fact that I tried and made progress on those things was good. It helped me want to make sure those things were even better the next time, and that’s really key. And we practice that inside of Team SPI as well, and we try to recognize those in our community at the same time and the good work that they do. Even those small things matter quite a bit.

It’s human nature to want to feel like you’re a part of something, and I think in the workforce that sometimes gets forgotten because there’s a job to do, but it’s still people talking with other people and connecting with other people, and the people sort of component of this is really key. And if you can set yourself up as a leader, which means a few things, being a leader means seeing and recognizing the work that other people do, like I just said.

But it’s also owning up to what your weaknesses are and what your mistakes are, and then seeing how others can fill in that gap, and you all working together toward a greater good or a common goal, or also working on those things that are weaker and just not pretending like you know everything, I think, is important, too. The good leader is the one who’s in the trenches with the community, not the one at the top of the mountain just yelling and telling everybody what to do, in my opinion.

And I think that energy inside of that workforce and that workspace is really important to just to understand. There’s no necessarily a barometer that measures the energy in the room. But there is a feeling, and I think it’s important to keep that as high as possible, the energy in the group.

Pete Mockaitis

I dig that a lot, and so props to Adrian. Thanks, Adrian. You’re awesome.

Pat Flynn

Yeah, thank you, Adrian.

Pete Mockaitis

If we’re lacking an Adrian in our workplaces, an unfortunate place to be, do you have any self-talk approaches or strategies? If we may, could we zoom into the conversations that you’re having with yourselves that you find helpful for persisting in the midst of these sorts of situations?

Pat Flynn

I’m reminded of a journal that I used to write in every single day, I did for three years until I moved on to a different system, but it’s called “The 5-Minute Journal.” And “The 5-Minute Journal” is an incredible sort of journal. Journaling is great. That’s a great way to be introspective and to learn and to kind of unpack things that may be happening throughout the day, but I always found that just like blank page journaling was very hard. I’m like, “Okay. Dear, Pat, here’s what your day was,” and then, like, I don’t know where to go.

But “The 5-Minute Journal” is nice because it breaks things down for you. When you start your day, you open this book, there’s already prompts, “What are three things that you’re grateful for today?” And I love starting the day with thinking about gratefulness because, no matter what happens, I know there’s something I can be grateful for, and it changes every day. I might be grateful for the food I have, or the fact that I get to drop off my kids at school every day. Whatever it might be, it changes.

But what’s really nice is at the end of the day, I can look back before I go to bed and I can write three things that I’m proud of myself for actually accomplishing. No matter big or small, I know I made some sort of progress, and it could be as small as the fact that I made my bed in the morning, to the fact that we just finished this million-dollar project and the client loved it. Just to have that documented and to kind of put it on paper allows us to process these things.

And the additional component of “The 5-Minute Journal,” Also asks you, “What are three things that you could have improved on today that you’re going to hopefully improve in the future?” And it might be, “Oh, you know, I was a little bit of a jerk to my coworker today. I’m going to work on that tomorrow. Cool.” “I didn’t work on my health and fitness today. I just ate McDonald’s all day, so I’m going to try to work on that.”

And, again, it becomes a place to document these things, and it’s really amazing to go back into time and read these things, and it kind of helps you remember that, (a) you have all these amazing things to be grateful for, no matter what’s happening, and (b) you are always looking to see how you might be able to incrementally improve tiny habits, just like you said, over time, and that’s one device that I would recommend people check out if you’re into that thing.

Pete Mockaitis

Oh, very good. I think we had a psychologist, Dr. Ellen Reed, saying these exact sorts of prompts so they’re good, they are science-approved that they really do get you into an awesome, what’s the word, it’s like a nice virtuous cycle in terms of, “Okay, we got some gratitude, we got some pride, we got some improvement, and up and up and up and up, and self-confidence rises,” and it’s a beautiful thing.

Matt Gartland

I’ll add, if I can, two additional thoughts on that, I think that’s great. One is to preemptively surround yourself with people when you need them, whether that takes the form of a mastermind group, at least as we think about those in online communities, whether that is a collection of your neighbors in your local community. I’m privileged to have some really awesome neighbors that we’ve gotten close and we hang out a good bit these days.

Or, even a variety of different small kind of addressable groups, because we’re all going to have bad days or bad weeks, and these things are not always, per se, work-driven, or career-driven, like, life of course intersects us all the time.

So, if you can build into those relationships, which kind of, of course now, kind of folds back on the power of relationships and intentionality with which we’re investing value into relationships, then lean on them when you have a low moment and you need some re-encouragement, if it’s a super bad day, because you know that it’s going to come back around. One of those friends and colleagues or partners is going to need that of you.

And then you go through that cycle enough times, you’ll learn one of the most obvious truths ever, which is we’re all going to have hard moments at any scale of success, no matter what number is in your bank account or what size house you live in or all these other maybe, like, attributes of success or claims of success. Like, we all struggle with stuff, and people are people. So, if you can build it with the right people, and if you’re surrounding yourself with people that share your kind of a common set of values, and you nurture into that, that safety net is there when you need it.

Pete Mockaitis

That is huge. I’ve got a podcast mastermind group and a church men’s group and, of course, just friends and neighbors, and it’s huge. So great reminder. All right. Beautiful. So, let’s say we’ve got these foundations in place. We’re going to start imperfect. That’s cool. We’re going to do some journaling and thoughtfulness associated with celebrating the daily successes. We got supportive relationships. Cool, cool, cool.

Well, let’s say, yeah, we’re going to embark upon this thing that we found kind of scary. Maybe it’s a big new project. We’re not sure if folks are going to embrace it at work or it’s maybe our own side hustle, our own project. What are some of your pro tips on taking the first real steps in the exterior world that are likely to be prudent and not too risky, not too un-risky?

Matt Gartland

Especially through the entrepreneurial lens but I think this works in so many other contexts, is to develop a range of skills borne of a range of diverse perspectives, which is in contrast to just being too narrow and maybe even almost too hyper-specialized with one discrete skill or focal point.

With small business, especially if you’re working for yourself and you’re not a venture-backed tech company, then you’re probably doing a lot of this stuff. You’re trying to think about your marketing and positioning. You’re trying to design the product or service. You’re doing fulfillment, like the actual delivery of that work or build that thing. You’re maybe even doing a little bit of sales, business development, building relationships, maybe some partnerships.

And if you lean into that with joy, if you lean into that with like an adventurous sort of mindset, like, “Look, like that’s actually a good thing. If I can develop a broader range of skills that gives me more confidence…” to go back to the theme of confidence, “…and, like, being able to do the thing, whether, again, it’s a side hustle or a small business on my own, or even just a big project at work.”

And there’s a great book that kind of encapsulates a lot of the thinking by David Epstein called Range, and he pulls from a crazy amount of industry and science, and even athletes, professional athletes, to kind of make the case and tell these stories, which is, like, if you can have more range of ability, you can think faster, make sharper decisions, your instincts are improved, you’ll enjoy the process more, you’ll probably have outsized performance as a result, and, therefore, set yourself up for a higher degree of probability for success.

Pete Mockaitis

We had David Epstein on the show talking Range, and it’s good. We’ll link to it in the show notes.That’s beautiful. That confidence often comes from, “Yeah, sure enough, I’ve done this before in a lot of different contexts, and, boom, we got this under control.”

Pat Flynn

From my perspective, I love the idea of what I like to call a voluntary force function. A force function is something that kind of forces you to do something, and a voluntary one is you put yourself in that situation on purpose. And I have a perfect story to share about when I was still in architecture, where I, in fact, got a promotion and a raise as a result of putting myself in a situation that was slightly higher pressure than I would just be otherwise because I voluntarily put myself into that situation.

So, thankfully, I was with Adrian out in Orlando. We were meeting with the Hilton regional director for all Hilton hotels on the East Coast, so he was like a bigwig in the world of hotels. The division in the architecture firm I was at was hospitality. So, we built hotels, restaurants, that sort of thing, and I was just like the grunt in the room. I was just there to take notes and to follow along. I was sort of almost like intern status even though I was getting paid. It was very early on in my career.

There was a point in the middle of this conversation where they wanted to redesign a lot of the hotel rooms and kind of make them a little bit more modern, and there was a tool that had just come out called V-Ray that was a 3D modeling tool that allowed you to have photorealistic versions. This was early 2000s, by the way, so it was like before all the neat fancy easy-to-use computer-related programs came out. This was like early, early when it came to that stuff.

And the regional director said, “Hey, does anybody know how to use V-Ray in the room? I want to see what these rooms are going to look like before we make these final decisions,” and the room was completely silent. Nobody raised their hand. I had heard of V-Ray before. So, I don’t know what it was in me, I put my hand up and I said, “I can make this 3D renderings for you.” He’s like, “Son, you were in the back quiet the whole time. Who are you?” “Well, I’m Pat Flynn. I’m just a drafter here at MBH Architects.” “Cool. I look forward to seeing those renderings in about a month.”

And Adrian looks at me, he’s like, “Are you kidding me? You don’t know how to do that?” And I said, “I’m going to figure it out.” And I did. I had enough. Like, that was all I could think about because I had so much pressure on me to figure it out that, guess what, not only did I figure it out, I became the example for so many other people in the office on how to use this program. I even taught workshops on how to use this program. I wasn’t an expert, but I knew enough to do what I needed to do to get those drawings out there.

And just last year, I went into my dad’s storage unit because he wanted me to get some stuff out there from the past, and I found those renderings and it just brought back all these memories of the heightened pressure I was in, yes, but just how great it was to accomplish something that I didn’t even think was possible, because I put myself in that little bit of a higher-pressure situation. It’s almost like if you want to learn a language, what’s the best way to learn a new language? You literally buy a plane ticket and spend a month in that country. You’re going to figure it out because you have to kind of thing.

And I think a lot of us often will try to sit in complacency when it comes to our work and our life. Comfort is great, but comfort doesn’t help us grow. All the best and most awesome things happen outside of that comfort zone. So, there might be something in your audience’s head right now that they might be thinking, “Well, what if I were to put myself in that position?” Well, what if? What would happen? And also, what’s the worst-case scenario? Probably not as bad as the best thing that can happen if you take action and you are compelled to do it.

Pete Mockaitis

Yeah, that’s really well said. As I suppose the worst-case scenario is you fire up V-Ray, and you go, “Oh, shoot, this was vastly more difficult than I expected.” But on the flip side, I imagine you’d say, “Hey, I’ve learned new software packages and platforms before, and I am an architect. Though I don’t know it yet, how brutally challenging can it really be?” especially if you’ve got, you don’t need it tomorrow, you’ve got some time on your hands.

Pat Flynn

And it’s not impossible. That’s the other thing. A lot of times we assume things are impossible, or, “I would never be able to do that,” but that’s just a story we’re telling ourselves based on past experiences. But when you break it down to first principles, like Elon Musk does with things, you can eventually build a rocket that can go into space and land itself, which nobody thought was possible.

But you start to strip things down to the absolute truths and realize that, “Well, maybe it is possible and maybe I can do this. And if somebody else has done it before, then it’s absolutely true that it’s possible. I just need to figure it out and talk to the right people, make the right calls, do all these actions that I wouldn’t have normally taken because I wasn’t in this slightly higher-pressure situation.”

And that helped me account for a raise, a promotion. Like, it led all the way to where I am now, the butterfly effect, so.

Pete Mockaitis

Well, I love that story so much. And, Pat, if we are not so fortunate as to be in a meeting with a bigwig who asks a question that’s just floating in the air waiting for us to grab, any pro tips or fun ideas for how we can bring the forcing situation upon ourselves?

Pat Flynn

It reminds me of Noah Kagan from OkDork. He was number, I don’t know, nine at Facebook or something and then he got fired. But then he wanted to work for Mint.com, and he applied for a marketing position there and he didn’t get it. So, he said, “No, I know I can help this company. I’m just going to come up with a marketing plan and make it on my own. I’m going to write a 10-page report on the way that I would market Mint if I was here. Even though I didn’t get hired, I’m just going to give them my plan because I know it’s that good.”

And he did that. He didn’t have to, but he did, he volunteered to do it, and then they hired him because it just showed that he really, truly knew exactly what he was talking about. So, in a way, it’s an understanding of, “Okay, what is of value to said company, said person, whoever it might be that the decision-maker is, and then giving them that value, like, go and do the thing?”

So, if I didn’t have a bigwig, if I was proactive in thinking about what would be valuable to Hilton or this company or my work at the time, I might have already had that idea to make a V-Ray version of this even if I wasn’t prompted to because it matched that level of “What is value to who is the decision-maker right now?” So, exploring and going out there, and asking and understanding what it means to, you know, a lot of us when we’re working somewhere, we don’t really know how the work we do affects everything else that it leads to.

I think the more you can begin to understand your role in what it is that you do and why it matters, then you can lean into those things that you then bring to the company more than if you’d kind of just did the bullet-point list on your job description.

Pete Mockaitis

Oh, Pat, I love that so much with the Noah Kagan story. It reminds me, also we had Ramit Sethi on the show talk about the briefcase technique. Like, in an interview, he was like, “Oh, let me show you. I went ahead and did the thing.”

So, what’s cool about that is you combine those elements of, “Okay, but think about a person and what’s of value to them. And, hey, here’s a date in which I’m going to be speaking with that person. Well, hey, it looks like I’ve now got some pressure in terms of a deadline. I should go ahead and make the thing before I meet with that person.”

And, Matt, I wanted to follow up with your perspective. You’ve got some views when it comes to people, relationships, being of value. How do you think about that in a way that’s just been really transformational for you?

Matt Gartland

Well, even in Pat’s examples, like the power of story infused with doing of the thing, I think if you can do both in the right context, that’s a positive double whammy. So, yeah, do the thing, take initiative, but then add a story layer to it. Communicate your thought process. How and why did you come up with, maybe with the Noah example, why did you come up with the type of marketing plan that he did? It’s not just the fact that he did one, but it’s he created a specific one borne of his own creative thinking, his own imagination, his own story.

So, if you can, in your own situation, think about the “what.” The “what” is the thing to do, but also then, like, the “why” in the story, and it kind of brings your own personality into it. That’s how you get sticky. That’s how, like, “Oh, like, Matt Gartland or Pat Flynn,” or, like, your name gets associated with the thing more than just, like, “Oh, this is a nice plan. I’m going to go implement the plan. I kind of forget who actually did it.”

So I’d figure out like what that story wrapper is around the thing.

Pete Mockaitis

Yeah, I’d love that concept of the story wrapper around the thing, it enhances it. I’m thinking back in the day when I was consulting, I had plans to leave consulting and start my own business, and so I had created this savings spreadsheet, just like personal savings of money, like, “Okay, how can I make it so dirt simple to know how much money I should be saving?” And so, I thought, “Okay, just input your base expenses and then see how much do you want to save, by what time. And then here’s how much you have left to play around with.” And so, that’s all I got to know.

It’s like, “Okay, spend less than $80 a day on random fun things, like tacos or whatever, and we’re good.” So, I shared that with a few of my colleagues, and they thought it was cool because they’re consultants and they like spreadsheets. But you’re right, when you added the story around it, it became legendary.

And when I left, and folks were talking about, “Oh, Pete, bye. We’re going to miss you, and your legendary savings spreadsheet will live on,” because there was a story like, “Oh, yeah, I want to leave this consulting and go be a speaker, author, something. I love developing people skills stuff and I’m going to figure that out, and I’m going to need some savings because I don’t know what I’m doing yet.”

Matt Gartland

Yeah, I think that’s exactly it.

Pat Flynn
So good.

Matt Gartland

And maybe as another intersection that’s adjacent to the thought is, “Can you do something that maybe the other person,” or if it is a bigwig, “they don’t want to do or it’s not their cup of tea?” So, like the classic maybe phrasing of one person’s garbage is another man’s treasure, kind of adapting of the metaphor here, but at least in the entrepreneurial world is maybe a better example.

There’s a lot of energy about being a visionary and coming up with ideas and being the idea person, and that’s really important work, to be clear. But, especially, then down the line, though, there’s need for operations and integrations and systems and finances, and all of these other things that come around.

And, at least, if you look at it on paper, if you read a book, maybe like Gino Wickman’s book, Rocket Fuel, as one reference point, there’s a whole other set of value in responsibilities and work to do that. Maybe, like, in this context, a visionary doesn’t want to do, and especially if you are maybe naturally wired to be that person, can you feel out those opportunities to do the other side of the coin, add value in this other way, create an opportunity by taking on an initiative, or lean into an opportunity and create that opportunity for yourself by doing so that kind compliments the other side, compliments the other person or the other team in an organization?

I wouldn’t say force yourself into something that you don’t want to do. That’s not what I’m trying to articulate, but rather it’s, like, if you are naturally gifted and can lean into an opportunity that someone else maybe doesn’t want to do, I mean, there’s an opening right there, and then add together, kind of stack these ideas, find that opening, take initiative to create a thing, put a story wrapper around it. Gosh, I think if you did those three things in combination, that’s a massive winning advantage.

Pete Mockaitis
I love that so much. And now I’m thinking about my colleague, Anne, at my other company, Cashflow Podcasting, and it’s funny, there’s been a couple of times where I’ve just “vision-arily,” I guess, just thrown out an idea, and then she comes back with such beautifully detailed spreadsheets. I was like, “Hey, I think our website could really be improved here, here, here.”

And then she’s like, “Okay, so here is an in-depth creative brief about all of the strengths and weaknesses associated with our competitors’ page in which they are doing the job better than we are doing, and how I’d like to adapt this and that.” And I was like, “Oh, wow.” It’s, like, I didn’t want to do all that. I just wanted the page to be beautiful and more effective. But then she just did the hustle, the legwork of the detailed bit-by-bit, “This is what excellence can look like,” and it was oh so delightful to me.

Matt Gartland

Yeah, that’s an amazing example. I think that’s spot on.

Pete Mockaitis

Well, Pat and Matt, tell me, anything else you want to make sure to mention before we hear about a few of your favorite things?

Pat Flynn

One thing comes to mind when it comes to entrepreneurship, I think it’s important, especially when you want to be a leader, when you want to be a teacher, there’s so much information out there now. Information is now not the valuable thing anymore.

So, we have to think beyond the information or beyond the work that you do, and it’s the brand that you create around the work that you do. That involves how you interact with people, but also that involves what you stand for. What are your beliefs and your values that you bring here that support the company that you work for? Because those are the things that become the people-to-people connection.

We connect with other people, and I think that the more you can show up as a human, and that means taking a position on something, that means taking a stand for something you believe in, that also supports the company’s values, and really kind of not just doing the work that, eventually, and it’s a scary time right now with like AI. AI is going to take a lot of jobs and it’s going to do a lot of work that is just kind of commoditized, and everybody’s doing the same thing.

So, it is the human-to-human interaction that is going to be the differentiator. So, it’s important to work on who you are and how you then can mold into the business that you’re in and to the company that you’re in, in a way that’s beyond just, “Here’s what I was hired to do. Here is the value beyond that that I can bring to the company, the relationships, the energy, the positioning that we have, and the mission that we’re on together.”

And I think it was Zig Ziglar who said, “You can have anything in life that you want so long as you help other people get what they want.” And so, I’ll finish there because that’s one of my favorite quotes and I try to live by that.

Matt Gartland

For me, it’s the notion of letting go, which is kind of ironically, and it’s fun to say, like the first project Pat and I worked on, which is the title of his memoir book. Like, if you want to keep growing, pursuing new opportunities, you’re going to have to let go of the thing that got you there. Like, maybe it’s the job in pursuit of a different job, maybe that requires a small leap of faith.

Whether it’s maybe going out and starting your own business. I mean, any sort of reference point to get to the next thing, and the next thing that is maybe a little more meaningful. It’s not maybe an incremental point of growth. It’s maybe a little more towards exponential. It’s going to take some of that, again, courage, overcoming some imperfection tendencies, and some of the other things that we’ve discussed today, to let go of that thing, even if it’s been awesome and successful, and it’s even a big part of your identity up until this point, especially from a career standpoint, to do something new and exciting, maybe a little bit bold.

Pete Mockaitis

Beautiful. Thank you. Well, now in rapid-fire, could you share a favorite quote, something you find inspiring?

Pat Flynn

“Whether you think you can or you can’t, you’re right.” Ford.

Matt Gartland

All right. I’ll use “Give to Grow,” which is the title of a friend’s new book that’s coming out all about investing in people, and we’ve hit on some of those themes today. So, give to grow, and good things will happen.

Pete Mockaitis

All right. And a favorite book?

Pat Flynn

Right now, Dark Matter. It’s the latest one that I read, and I don’t read a ton of fiction, and I really loved it. And it’s now, I guess, an episodic series on Apple.

Matt Gartland

All right. I’m a proud father of two little girls, so it’s a parenting book, but The Anxious Generation is just a masterful read for me.

Pete Mockaitis
Oh, Jonathan Haidt.

Matt Gartland

He’s a parent. Yes, exactly. And I think there’s just a lot of crossovers into society and how we think about just the intersection of work and life, and mobile devices being at the center of a lot of that. So, it’s a fantastic read on a lot of levels.

Pete Mockaitis

And a favorite tool, something you use to be awesome at your jobs?

Matt Gartland

Notecards.

Pete Mockaitis

All right.

Matt Gartland

It’s just such a great tool. Simple. You can have multiple versions. Carry them with you everywhere. Get ideas down, plot out a plan. So, notecards.

Pete Mockaitis

All right.

Pat Flynn

For me, kind of similar, Post-it notes. I use it to plan everything, like literally everything. Our brains do a good job of coming up with ideas but not necessarily organized or in the correct order. So, I like to get everything out there using Post-it notes, one idea per note, and then that’s where I rearrange things. I use that to write my books, create courses, outline my YouTube videos, podcast episodes. So, it’s like a notecard except there’s a little sticky edge on it. So, me and Matt are pretty similar in that.

Pete Mockaitis

All right. And a favorite habit?

Pat Flynn

I think about a few things that I’m grateful for the moment I wake up.

Matt Gartland

Sleep habit is mine. Just when I go to bed and try to get into a healthy circadian rhythm so that I’m waking up as refreshed and as energized as I can be, because if I have that, everything works better throughout the day.

Pete Mockaitis

And is there a key nugget you share that you’re known for, a Matt or Pat original quotation?

Pat Flynn

“You got to be cringe before they binge.”

Pete Mockaitis

Yeah, that sounds accurate.

Matt Gartland

That’s pretty good.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Matt Gartland

So SmartPassiveIncome.com is just our site at large, but as we’ve kind of shared, or at least at the top, the community is the center point of everything that we invest into and care about the most because we know it works. We see it every day. So, you can go to SmartPassiveIncome.com/all-access to check out our All-Access Pass, which is just a perfect kind of on-ramp to all of our work.

Pete Mockaitis

All right. And a final challenge or call to action for those looking to be awesome at their jobs?

Pat Flynn

I challenge you to get a little uncomfortable. If you’ve been complacent, but you’ve been looking to grow, where might that next level be in that realm of a little bit of discomfort, one sort of step outside of that comfort zone? I think, typically, when I run this exercise with students, they already know what that is because they’ve been wanting to do it, they’ve just been scared.

And this is just a call to action to go and make that happen because, here’s another quote to finish off that relates to this, that is a Pat Flynn original, “I would rather live a life full of ‘Oh, wells’ than a life full of ‘What ifs’.” Those regrets are going to haunt you, so you might as well take action and see what happens.

Matt Gartland

And I would say, go say hello or introduce yourself to one person that you know that you should know as a part of your network, as a part of maybe even your inner circle, and you haven’t because of XYZ mental figment of your imagination. So, it takes some more courage to do that, but, yeah, go say hello to that person.

Pete Mockaitis

All right. Matt and Pat, this has been delightful. Keep on doing the great stuff you’re doing.

Matt Gartland

You as well, Pete.

Pat Flynn

Thanks so much, Pete. You, too.

Matt Gartland

Thanks a ton. This was great.

936: The 8 Super Powers that Unlock Gravitas with Lisa Sun

By | Podcasts | No Comments

Lisa Sun shares her tools for building true, lasting confidence.

You’ll Learn:

 

  1. What gravitas really means
  2. The Six Forces ruining your confidence
  3. How to discover your “confidence language”

About Lisa

Lisa Sun is the founder and CEO of GRAVITAS, a company on a mission to catalyze confidence. GRAVITAS offers innovative size-inclusive apparel, styling solutions, and content designed to make over women from the inside out.

Prior to founding GRAVITAS, Sun spent 11 years at McKinsey & Company, where she advised leading luxury fashion and beauty brands and retailers in the U.S., Asia, Europe, and Latin America on strategic and operational issues. Her first collection was featured in O, The Oprah Magazine, People, and the Today Show in the same month.

Sun and GRAVITAS have been featured on CNN and in Forbes, Fast Company, New York Magazine, Elle, Marie Claire, InStyle, and more. GRAVITAS includes among its activities a commitment to AAPI causes and New York City’s Garment District. Often called the “dress whisperer,” Lisa is also a highly sought-after public speaker who likes to impart her hard-won knowledge on gravitas and how to best harness it to other women. 

Resources Mentioned

Lisa Sun Interview Transcript

Pete Mockaitis

Lisa, welcome.

Lisa Sun

Thank you so much for having me, Pete.

Pete Mockaitis

Well, I’m excited to dig into the wisdom you’ve captured and put together in your book, Gravitas: The 8 Strengths That Redefine Confidence, because confidence is something our listeners often say, “Yeah, I want more of that,” and I can dig it. So, in your fashion business, you are on a mission to catalyze confidence. I did look that up in the dictionary, it meant what I thought it meant, to, like, accelerate like with a catalyst.

So, just if anyone else was wondering, but could you give us a tale from your own career story in which you had catalyzed some confidence, what went down, and what did you do?

Lisa Sun
So, I was at McKinsey and Co., the management consulting firm for 11 years, and after a year of being there, I had my first annual performance review.

Pete Mockaitis

Oh, boy.

Lisa Sun

And the opening line was, “Lisa comes across as young and overly enthusiastic at times. She should seek to have more gravitas.” I think we have all been told at some point in our career to be more confident, essentially, they were saying that. And when I asked my boss, “How do you get gravitas?” she said, “Go buy a new dress, wear big jewelry, and great shoes.”

That is the most offensive piece of feedback you can give to a 23-year-old, making $43,000 a year, size 18-20 to go buy new clothes. And when I asked her why, she said, “Okay, really, it’s not about clothes. Every morning you wake up and you’re the first person you have to look at in the mirror, and you have to like yourself, I can teach you how to be good at this job but I can’t teach you how to like yourself.” So, I put on a dress, it reminds me I can do this job. So, she said, “Dumbo did not need a feather to fly. It reminded him that he could.”

And so, what we have done, and why our mission is to catalyze confidence, is, “How do we, as adults, create reminders every day of our talents and gifts?” And so, that’s really the origin story of my company, of the book, and I know we’re going to dive deeper into what we’ve learned, but I do think that we’ve got to reframe confidence, gravitas, not as a behavior but as a choice and a mindset.

Pete Mockaitis

Oh, already you’re dropping actual wisdom on us. Thank you, Lisa. We had a really cool chat with Dr. Srini Pillay back in the day. We’ve got a link in the show notes. And he used a cool term, psychological Halloweenism to mean just that, like, there are ways you can dress up, like in a Halloween costume that impact you psychologically.

And so, for her, it was the dress. Sometimes I put on a blazer jacket, it’s in my office corner, just like, “No, Pete, you’ve got to get serious and be Mr. Executive right now. Let’s put that on.” And it makes an impact. And so, it’s not about the clothes itself but it can be prop that helps get in the right mindset, like Dumbo and his feather.

Lisa Sun

And I think the reason is, and this is really what we dive deep into, is if you look up the word confident in the dictionary, it has nothing to do with bravado, swagger, or performance. If someone tells you be more confident, you’re like, “Oh, I’m going to speak up, I’m going to be assertive, I’m going to stand on the stage.” It’s very behavioral.

If you look it up in the dictionary, it’s an understanding of, appreciation of, and trust in your own talents and abilities. And so, that actually shifts the entire way you think about it. And the reason we, as adults, need reminders is we are born fully self-confident. Ask any five-year-old what they’re the best at in the world, and they’ll tell you right away. You don’t have to have kids but you know this feeling, “I’m the best at soccer,” “I’m the best at hugs,” “I’m the best at everything.” They’ll run off a long list of their accomplishments at five.

But what we found is in your adolescence, between the ages of 8 and 12, there are six forces that hold you back. They actually appear on the ages of 8 and 12, it’s chapter 2 of my book. And so, it’s not our fault that we have an inner critic. Think about your adolescence, it’s all about starting to be doubting yourself, self-consciousness. And when those forces appear, to break out of them, we actually, as adults, have to make a conscious choice, and we have to channel a different mindset.

And reminders, like a dress or a blazer, they remind us to believe in ourselves again. And it’s really, if you were five years old, you don’t need the blazer, but as an adult, because you’ve had setback, disappointment, you’ve experienced fear, insecurity, self-doubt, that’s why we need these little tokens in our life to break ourselves out of it.

Pete Mockaitis
Now, I want to hear about the six forces soon but, first, let’s just make sure we conclude the thread. So, you had the conversation, it’s not about the clothes, but the clothes can help be a reminder. And what, ultimately, did you do in your McKinsey days to boost that confidence and get superior reviews?

Lisa Sun

Well, to be clear, I wish I could go back in time to give myself this book. I feel like you write the book you most need to read yourself. I wish I could get in the DeLorean and go back to that 23-year-old person. What I did is not what I would tell people to do today. Like, I wish I could go back and tell my 23-year-old-self something quite differently.

Well, parts of it. The one part I would still do is I always say the mentor chooses you; you don’t choose the mentor. Make yourself mentor-able. So, one thing I was really good about was saying, “Hey, what’s one thing I could do differently?” I really think people are bad at giving feedback, and also asking for it. It’s like browsing in a store, “Can I help you? Do you have any feedback for me?” “No, I’m just browsing,” “Oh, no, keep doing what you’re doing. You’re doing well.”

So, one thing I do is I took ownership of it, and I said, “Okay, what’s one thing I could do differently? What’s one thing I could do differently?” And over time, I enlisted a lot of people that have fingerprints on my journey, everyone from McKinsey offered me a speech coach. So, I was one of the few associates that, every Friday, was in front of Judy Marcus, saying, “Let’s practice my presentation.”

But I think what we did over the course of 11 years is we corrected the behavior but I don’t know if I ever fully corrected the mindset. So, to give you an example, someone at a book reading in DC said to me, “I’m going to call BS on this whole thing. I always thought of you as a very confident 20-year-old or 30-year-old.” And I said, “I was faking it. I was performing. I was actually still deeply insecure, overachieving, beating myself up, tons of self-loathing, but I learned how to play the game. I learned how to pretend to be assertive, and outspoken, extroversion, charisma.”

And so, I think that I was able to do it because I played into what the mold asked me to, but it wasn’t enjoyable. I don’t think I really liked myself during the process.

Pete Mockaitis

Okay. And so then, how did you get to the place where you authentically had that internal deep wellspring of true confidence?

Lisa Sun

Well, I left McKinsey in 2011, I took a full year off, and went around the world by myself with my BlackBerry. I don’t know if any of your listeners still miss their BlackBerry. I miss my BlackBerry. That thing never died or cracked. And one of the things that I realized was the fundamental difference between our society and Asian cultures, or even other cultures, is our culture really celebrates extroversion and charisma.

Pete Mockaitis

We’re talking about US business culture?

Lisa Sun

US Western. I would just say Western culture, North American culture. And, for example, Kelly Shue at Yale, she’s a professor, she studied 30,000 employee records, and she found that men were consistently rated highest on promotability but lowest on actual performance and results, and women were the opposite. Women were very good at delivering results and performance but not promotion potential.

And when she double-clicked on promotion potential, it was extroversion, charisma, and outgoingness, like being outgoing. And so, she said, “This explains a huge part of the gender pay gap related to promotion,” which is we’re scoring things that you can see but not actual results. It’s like why Janet Yellen was told in 2013 she didn’t have the gravitas to lead the Federal Reserve.

And Ezra Klein at The Washington Post said, “It’s because the pervasive view of gravitas is not stretched to include her. She’s self-spoken, collaborative. By the way, the most qualified person for the job. Why is it we only label confident people as extroverted?” And so, that was the first unlock, as in my travels, as I was reflecting on this after leaving McKinsey, it really started to make me think that, “Are we talking about confidence in the right way? Are we really helping people be their strongest versions of themselves?”

And so, when I started my own company over a decade ago, I said, “Look, this is not about asking people to fake it to make it. This is about creating products, services, and content that really help people turn the mirror on the inside and see how valuable and strong they are.” Things don’t get easier, we get stronger, and I don’t think we, as adults, acknowledge those strengths actively. We can tell you what we’re working on, our opportunities, our deficits, things that aren’t going well.

But when I ask you and put you on the spot, Pete, and say, “What are you the best at in the world? Tell it to me like a five-year-old,” you’re going to sit down and go, “Huh, I need to think about that question a little bit.”

Pete Mockaitis

Yeah, it’s funny, and when you say that, I do need to think about it, and it’s like, “I guess I’d have to combine. If I’m number one in the world, I have to combine like six things that I’m top 1% at so as, probabilistically multiplying them that makes me top dog out of eight billion.” That’s how I’m thinking about it.

Lisa Sun

You can’t benchmark yourself. No, Pete, that’s my whole point. Like, you automatically went to benchmarking it. It’s not measurable. It’s how you feel about yourself. It’s the iceberg model of consciousness. Ten percent of the iceberg is visible. It’s the behavior we can see. Ninety percent is below the water line, and it’s thoughts, values, feelings, wants, needs about ourselves.

So, I can tell you pretty confidently, because I’ve written a book about it, I can tell you now what I’m the best at in the world because, guess what, you’ll never be able to measure it. It’s in my own head, it’s what I think I’m the best at in the world.

Pete Mockaitis

Well, tell us, what is that thing, Lisa?

Lisa Sun

So, I always share two. I’m the world’s best plus one. Please invite me to a party. I will fetch your drinks. I won’t hover.And I’m the world’s best positivity mirror. So, when we spend time together, I will see something in you that you may not even see in yourself, and I will take a moment and I will reflect it back onto you so that you know that I saw you, and I value you, and I heard you.

Pete Mockaitis

And as you’re thinking about this world’s best piece, the focus is not so much that that it is factually, demonstratively, empirically, provably, truthfully correct in, like, a scientific or journalistic sense of the word, but rather that your innermost depths of being are vibing with that as true. Is that accurate?

Lisa Sun

Yup, because mindset drives behavior. Carol Dweck, at Stanford, wrote this great book called Mindset, and she’s proven over and over again that if you can reset your mindset, you can change your behavior. I’ll give you a very clear example that I think some of your listeners will appreciate. I own a women’s wear company. We make $100 to $300 dollar workwear, and I still dress hundreds of women a year, and you can book a 30-minute appointment with me. And, Pete, I’m about to give all your male listeners an insight into what every woman feels. You’re welcome.

Pete Mockaitis

All right. We’ll take it.

Lisa Sun

Every woman comes into a dressing room with the worst self-loathing, the most negative mindset she sets herself up to fail, even before all those six forces that we’re going to dive into, she brings all six forces of her inner critic into that dressing room. She tells me, “I hate my arms. I hate my thighs. I’m going to lose 10 pounds.” Like a mirror inside a dressing room, as soon as she undresses, she doesn’t feel like trying on clothes.

And for 10 minutes out of those 30 minutes, I don’t let her talk about her body or her clothes. I ask her three questions, “What are you most proud of in the last year of your life? If your best friend was standing here, what would they tell me about you? What are you the best at in the world?” And, by the way, no woman wants to answer these questions but I always say, “If we can’t reset the chemistry of this room to a place of positivity, we are going to fail today.”

And so, as she starts answering the questions, I’m like a velvet knife, you don’t feel like it’s happening, I’m starting to dress her, and we start laughing and smiling, and she comes out of the dressing room, all of our mirrors on the outside so you only get to see yourself when you’re fully dress, and she’ll say, “This is a skinny mirror.” I’m like, “Nope, it’s from Bed, Bath & Beyond. Rest in peace, Bed, Bath & Beyond. It’s 1995, I can’t trick you.”

She goes, “What did you do?” I said, “We made a choice that this was going to work. We changed your mindset from a place of negativity to a positive place where you start to tell me all the things you love about your life, and then you let me do the work. I’m a dress whisperer. I get it right on the first time.” And so, I use the dressing room as an analogy of how most of us wake up. Most of us wake up in a deficit mindset, focused on what’s missing in our life, or what the weaknesses are, versus focusing on the abundance we have, the talents we bring, our superpowers.

And if you reset that for yourself every day, by the way, I still, I woke up with all six forces in my head today. I still have to reset it. But if you can do that, that drives the behaviors and outcomes you want in life.

Pete Mockaitis

All right. Yeah, I really dig that. It’s associated with needing to do a reset in the morning. And I’ll tell you, what’s been most effective for me is straight up dunking into cold water. It’s like my brain is not capable of having many other thoughts, but they’re like, “Oh, oh, oh, that’s cold.” And then I’m kind of rejuvenated, I was like, “All right.” And so, it’s almost like I wash away that stuff. Now, that is…

Lisa Sun
And maybe that’s your little black dress. That’s your little black dress, right? You don’t need a blazer this morning. You’re just going to dunk yourself in cold water. The thing is as I’m putting on my clothes for the day, and I have to wear gravitas every day, we literally have the word gravitas sewn into the back of the clothing, it’s the clothing label.

And so, that’s literally a ritual for me of I woke up with all six forces focused on the weaknesses in my life, and as I’m dressing, I’m like, “Okay, I’m the gravitas woman. All right.” I validate myself. I tell myself what I’m proud of from the previous day. I really go through this ritual. And I think that’s what we’re trying to help people do is reset their minds before they take on the day.

Pete Mockaitis

Yes, let’s hear about the array of rituals that you’ve seen in your work and discovered are effective for people. So, I mentioned cold water, you’re talking about a great dress, some validation. Show us, what does this look like in practice? And what are some different flavors of it?

Lisa Sun

And maybe I take away from rituals and more about the approach we built, but I always say confidence is not a state of being; it’s a total approach because every single day you’re going to face setback, disappointment, fear, insecurity. And so, it’s really about creating an approach in your life. The three parts of the approach is, one, identify which of the six forces you’re feeling.

And I know we’re going to go into them but I think it’s really important, before you diagnose insecurity or fear, to know what’s driving it. It’s like why you don’t ask kids if they’re sad. You say, “What happened?” You double-click on it. So, I feel like we need to do a better work in having conversations with our inner critic, like, “What is driving me feeling this way?”

The second part is I always say you’ve got to be able to take a self-affirming inventory of your strengths and talents. And in our work, we identified eight superpowers, most of us have two or three. My mom who is my guru has all eight, she’s like, “I take your quiz. I have all eight of them.” So, you can take a free quiz from us and discover what your superpowers are.

But then the third part, and I think this is the really important one, is really believing in those superpowers, connecting them to real-life events, starting to really understand and advocate for your talents, but also decide where you have gaps. A lot of people take our quiz and they’ll say, “Okay, I have three of them but there’s ones I don’t have.” I’m like, “Well, first of all, love the three you have. It’s not like Pokemon. You don’t need to catch them all.”

But of the five you don’t have, what do you want in life, and which of those five do you want to cultivate? So, you take real ownership. As people progress and climb the ladder, they go from having two superpowers to four or more. And we found that in our longitudinal quantitative data over the course of five years.

So, if I step back from it, it’s like diagnose what’s driving insecurity and fear in your life, be able to create a self-affirming inventory of your strengths and talents. And then the third thing is, take ownership of what capabilities you want to grow and advocate for and own over time.

Pete Mockaitis

All right. Well, let’s dig into it, these three pieces of approach in some depth. What are these six forces? And how do we identify them?

Lisa Sun

So, the six forces, the first is called the deficit mindset. This is where you view weakness or what’s missing over your potential and your strengths. The easiest way to diagnose this one is when you look in the mirror, “Do you look for the wrinkles or your beautiful eyes?”

The second one is called shrinking effect. This is where you shortchange yourself or underestimate your own abilities versus others or a standard. The example I use here is this is why people say sorry all the time without actually being sorry because they just think they must be in the wrong. Or, this is why women will only apply for a job if they’re 100% qualified, whereas men will often apply if they’re only 60% qualified, “Ah, that’s good enough.” But if you have shrinking effect, you’re like, “I have to be perfect to sit in that seat.” You shortchange what you’re offering to the world.

The third force is called satisfaction conundrum. This is where you tie your self-worth or happiness to an external marker of success, “I’ll be happy when I lose 10 pounds,” “I’ll be happy when I get that promotion,” “I’ll be happy when I get that car.” The problem is, when you tie your self-worth, it doesn’t mean we shouldn’t have goals and ambitions, but when you tie all of your self-worth to a single marker, if you get it, you just chase the next one, “Oh, I lost 10 pounds. I think I could lose five more.” It’s a treadmill.

Or, if you don’t get it, you beat yourself up for not getting it. And so, every time I didn’t make partner at McKinsey, I literally took it out on myself. I had this brass ring that I tied all of my happiness to when I should’ve stepped back and said, “You know what, I’m really creating value, I have a lot going on in my life. This one thing didn’t happen for me. Okay, I need to figure out all the other gifts I bring to the table.”

The fourth we call superhero façade. This is where you go, “Ahh, I got this. Every part of my life is perfect.” Then you try tell the world that you’re a superhero. The problem with that approach is the most successful people in life will say, “You know what, whenever you see me succeeding over here, I promise you I’m failing somewhere else.” And when you can talk about where you’re failing, you invite people to have fingerprints on the journey, and to help you, and make you even more successful. So, the most confident people in the world do not tell you they’re perfect or they’re superheroes. They’ll, in fact, tell you the reverse.

The fifth force is we call setback spiral. This is where a negative moment of criticism, a disappointment, spirals to expound all parts of your life, “So, this person gave me a piece of criticism. That must mean I’m a terrible sister, daughter, friend.” You start to say, “Okay, all parts of my life are off even though this is squarely just in one part of it.”

And the sixth force is systemic bias. This is where there are asymmetrical structures of power at work, where the rules were not created by you or for you. So, it took me twice as long to get to the same markers of leadership as my male colleagues. Well, reflecting back on that, I would say when I joined McKinsey in September of 2000, only 13% of the global partnership were women. There weren’t that many people that looked like me. So, maybe part of this wasn’t me. This was the system wasn’t built to see someone like me yet.

And my favorite article from Harvard Business Review the last four years, written by my two friends, Ruchika Tulshyan and Jodi-Ann Burey, is, “Stop Telling Women They Have Imposter Syndrome,” because it implies we’re criminals or unwell, when, in fact, a lot of it was driven by systemic bias, that the roles just weren’t created by us or for us.

But, in total, these six forces allow you to have a vocabulary to say, “Okay, right now, the way I’m feeling, oh, it’s satisfaction conundrum. I’m tying so much of my happiness to this one marker. Okay, Lisa, how do I go fix that now?” But I think it’s really important to diagnose which one you’re feeling. Maybe all six.

Pete Mockaitis

Well, yes, that is handy for sure because when you, like a good consultant knows, when you properly segment the problem, you’ll see there are very different solutions, whether it’s a factor one versus factor four. So, tell us, once we zero in on that, what do we do about it?

Lisa Sun

Well, then what you do is, I always say, “Okay, now you’ve had a conversation with your inner critic. You’ve explored why you’re feeling this way, what the worst-case scenario could be, and now you can drown it out with the megaphone of your superpowers,” because when you know your strengths and talents, it changes the solution space. You can focus on what you do have and what you can bring to the table. You have gas in the tank to keep going.

And so, for us, we did launch a quantitative study, and you can take the quiz at MyConfidenceLanguage.com for free, and you can discover, of the eight superpowers you’ve identified, which ones you have, and lean into those. So, I’m happy to walk through those eight and then give you an example of how that changed my life, if that helps, Pete. Do you want to go there?

Pete Mockaitis

Let’s do it. Yes, please, let’s hear it.

Lisa Sun

Okay, so let’s do it. So, the eight superpowers. Leading, “I set direction, I’m in charge, I inspire followership.” Performing, that’s what you and I are doing together right now. We’re on center stage, extroversion, charisma, the exchange of energy between two people. Those two superpowers are the most written about and talked about. Less than 20% of people in America have them.

So, the six that cover 80%, and, by the way, if we let them perform all day, nothing would get done. The other ones are achieving and knowing, “I get things done with a winner’s mindset. I love goals and I love meeting, exceeding them.” It’s being an athlete. Knowing? “I’m the smartest, the most well-researched, most process-oriented person in the room.” You want to build IKEA furniture with someone who has knowing as their superpower.

The best example of this is the three black women from the movie “Hidden Figures.” How do three black women have the gravitas to send a man into space at NASA? They weren’t the leaders. They weren’t the performers. They were the achievers and the knowers. The next two are giving and believing, “I support others. I’m empathetic.” Believing, “I’m optimistic. I see the best in everyone.” The best example of these forms of confidence, Ted Lasso.

Ted Lasso actually says, “I was underestimated my whole life because I’m not a commander, I’m not a leader. I’m here to help everyone become the best versions of themselves. I’m not here to win or lose. I’m here to believe.” And so, that’s a unique form of confidence that is undervalued and underestimated in the workplace.

The last two are creating and self-sustaining. Creating is my number one, “I can believe in things before I see them. I love the future ideas. I create something from nothing.” And self-sustaining, this is the hardest one for most people to get, “I like myself. I don’t need to impress you. I don’t need external validation.” It’s the quality most needed to ask for a raise, a favor, or overcome criticism.

But together, all eight of them, start to create a different inventory for your life. So, for example, my confidence language is creating. I’m the daughter of immigrants, I know what it takes to create something from nothing. Immigrants believe in things before they can see them. Performing, that’s what we’re doing now. Leading, being in charge. And giving.

And so, I know that those are the four I have. By the way, my team has opposite languages because my language doesn’t get anything done. Most of my team is achieving, giving, knowing, believing. They get things done. They stay organized. They keep everyone motivated. And so, you’ve got to have that language.

And the reason why that’s so important, I make women’s workwear, in March of 2020, when the pandemic started, our sales were not zero. They were negative. We had to refund people because we have a 30-day return policy. If you just bought a dress to go to the office from us, you send it back to us. And so, what we did is we did not let those six forces hold us. We didn’t focus on what we didn’t have.

I could’ve spiraled. I could’ve had deficit mindset. What I did is I said, “Team, what are superpowers? What do we have right now that no one else has?” I put on LinkedIn, and this is my performing and creating superpower at work, I said, “The sales of my company were negative.” No superhero façade. “If you need hospital gowns or face masks, we can get them to you. DM me.”

And Uwe Voss, the CEO of HelloFresh, DM’d me and said, “We need 2500 face masks in Newark right away. How can we help?” And so, we pivoted our business for 72 days during the pandemic to making personal protective equipment. And that was only possible because we focused on our superpowers and our strengths, not our deficits and our weaknesses.

My team’s confidence language, they got it done, they organized the spreadsheets, they got people to come in and work. It’s really about focusing on your strengths and having that growth-based mindset instead of deficit mindset.

Pete Mockaitis

That’s really cool. Really cool. And so now, I’m thinking here. So, we identify the forces that aren’t working for us so much, as well as identifying our superpower. How does that knowledge then translate into the feeling of, “Alright, in my innermost depths, I’m confident and ready to rock”? How do I make that leap from the knowing to the feeling?

Lisa Sun

Well, so once you’ve discovered your superpowers, I always say you’ve made the unconscious conscious. So, the good news is you now have words attached to your talents. And the quiz is not wrong. A lot of people take our quiz, and they go, “Whoa, I have five out of the eight.” I’m like, “Are you surprised?” They’re like, “Yes.” I said, “You’ve been underestimating or underleveraging yourself your whole life. You’ve got a lot.”

Or, “These are the ones, I don’t have them.” I’m like, “Don’t focus on those. Focus on the ones you have.” To own it though, I always tell people, take a moment you’re really proud of in life, and deconstruct it through the lens of your superpowers. Why did your superpowers drive that outcome? Connect it to a specific memory.

It’s like that movie “Inside Out” from Pixar. Your brain can only remember core memories. I can’t remember what I had for lunch yesterday but it has these little core memories that form the basis of your character. So, take one of those core memories and say, “Huh, I have five superpowers. What is it about me that made that happen?” because we’re so focused on looking at the summit that we don’t turn back around to see how much we’ve accomplished.

By doing that, you start to believe in it. It’s one thing to take a quiz, it’s another thing to actually believe in the results. After that, then you can start to say, “Okay, how am I going to advocate for that? How can I show up? How can I make sure I get credit for my talents? And where are the places I want to add to my superpower portfolio?”

So, the example I just shared with you of pivoting my company to making personal protective equipment for 72 days, I can connect that to my four superpowers. I can say, “This is why I got us here. By the way, these are my team’s superpowers and how they contributed.” So, I really believe in my confidence language.

If I tie it back to what I’m the best at in the world, I’m really high on performing. So, that doesn’t surprise you when I tell you I’m the world’s best plus one. When I tell you I’m the world’s best positivity mirror, that’s giving. You can actually start to see all these things come together.

Pete Mockaitis

Oh, lovely. Could you share with us another story of someone else who had things come together in terms of they worked through these approaches, and where did they start, what did they discover, and where did they land?

Lisa Sun

So, I’ll give you an example. In chapter one of my book, I talk about a woman named Suzanne, and she is in finance, and she came to me, and she said, “Ugh, my boss just told me I didn’t have gravitas.” And this is one of the funny things I always think, when you tell people to be more confident, it’s anxiety-inducing, it’s ambiguous. I kind of want to say, “Which of these eight superpowers do you want me to embody?”

And I said, “Okay, I know he can’t take the quiz, but which of these eight superpowers is your boss, is your CEO?” And she said, “Okay, he came up through sales. He’s probably performing, he’s leading, and he’s achieving.” “Okay, got it.” I said, “Let’s have you take the quiz,” and she goes, “Oh, my gosh, I’m knowing, achieving, and giving. We overlap on the achievement, like I always had a number, but I’m not extroverted so I don’t have performing. I don’t have leading.”

And she goes, “Huh, so when he says I don’t have gravitas, it means I’m not leading/performing.” And I said, “Okay, but are you getting credit for being giving and knowing?” She goes, “You know what, that’s not in his style.” And I said, “But you take care of everyone, you’re the smartest person driving the process, you’re VP of finance.”

And I said, “It’s actually a double-edged sword. Number one, when you do your weekly check-ins, make sure you’re taking credit for the things that he’s not seeing, the way in which you build relationships, take care of others on the team, the way you built up process, the way you think about numbers. You need to make sure you get credit for being achieving, knowing, and giving.”

“At the same time, you can say to him, ‘Hey, to get to the next level of leadership, I think what you’re saying is I need to work my leading and performing skills.’” And she did that, and she goes, “He said yes. He said, ‘That’s what I mean by gravitas. I need you to speak up more in meetings. I need you to be seen as setting direction more actively, but you’re right, I have not acknowledged that you are the most collaborative and empathetic person in the team.’”

And it’s funny, McKinsey did a report that said women are the reason why companies made it through the pandemic but the ideas of collaboration, empathy, care, they’re not on the traditional HR scorecard because women didn’t write the scorecard to begin with, so how do we give them credit for those things?

And, ultimately, what happened is she got promoted to CFO after two years because she got recognition for the qualities that she brought to the table, but she added superpowers. She actually retook the quiz, and she said, “I have four and a half superpowers now. That is so different than two years ago when I only had three. Thank you so much. I feel stronger that I can advocate for myself in this environment.” But she was promoted to the C-suite in less than two years.

Pete Mockaitis

Oh, lovely. Well, Lisa, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Lisa Sun

Thank you, Pete. No, I love that this is How to be Awesome at Your Job, and I think being awesome starts with recognizing how powerful you really are.

Pete Mockaitis

Okay. Well, now could you share with us a favorite quote, something you find inspiring?

Lisa Sun

My favorite one is my best friend Jane Park, who is the founder of Tokki. She always says, “Life doesn’t get easier. We get stronger.” And what I love about that is it focuses on the fact that there are no regrets, only learnings in life, and that the more we view every single moment of our life as an opportunity to get stronger, the stronger we get.

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Lisa Sun

I really think Kelly Shue at Yale did a phenomenal job with her study. I’m going to give her a shoutout. It was awesome.

Pete Mockaitis

All right. And a favorite book?

Lisa Sun

My favorite book is Dale Carnegie’s How to Win Friends & Influence Others. And it’s ironic because he focuses mostly on extroversion and charisma: smile, shake hands, be engaged. And a hundred years ago, that book was formative in terms of changing the way in which we relate to each other.

But the real reason it’s my favorite book, because I think what we’ve done is we’ve expanded it. I hope Dale Carnegie, if he were still alive today, would love the expansion we’ve done on his work about adding more qualities and superpowers to the equation. But when I was 12 years old, I was a freshman in high school, and my parents realized they could not afford the education that I wanted, or they wanted for me.

Let’s be clear. I went to a fancy college. It was $28,000 to go to an Ivy League college in 1996. And so, my dad went around town, and he asked, “How can I help my kid make $28,000 a year to send her to college?” And this is before endowments were releasing financial aid left and right. And the local Toastmasters chapter said, “Hey, the Rotary Club, the Lion’s Club, they have these student-speaking competitions. Your kid could win $5,000, $10,000, $15,000. We will train her to become a public speaker.”

And so, I got to join Toastmasters at the age of 12. And when you join, the founder of the chapter that I joined in California gave me a copy of Dale Carnegie’s book. I still have it. It says 99 cents, and he said, “This is the first book you’re going to read,” because, think about it, a Taiwanese immigrant’s daughter had to learn how to operate in Western culture. And the Toastmasters and Dale Carnegie taught me how to show up that way.

So, I ended up winning $20,000 in speaking money to pay for my first year of college, and then had another scholarship for year two. But that book, I still love that book mostly because of the memory and the way it changed my life so early on.

Pete Mockaitis

Yeah, that’s beautiful. We had Joe Hart, who’s the CEO of Dale Carnegie Organization currently, on the show, and we stay in touch. So, I will let him know.

Lisa Sun

Will you tell him? I’m obsessed with the book and him. I have a personal connection to Dale Carnegie’s teachings.

Pete Mockaitis

All right. And now how about a favorite tool, something that you use to be awesome at your job?

Lisa Sun

So, my favorite tool, I still own a Levenger.

Pete Mockaitis

Oh, yeah.

Lisa Sun

Old-school Levenger. I still write out every day my priorities, and I block out time on my calendar to think. So, I still use a Levenger. I’m old school.

Pete Mockaitis

And those who are not in the know, these are those handy notebooks with the disk so that you can remove pages then put them back in, right?

Lisa Sun

Yes

Pete Mockaitis

And a favorite habit, something you do that helps you be awesome at your job?

Lisa Sun

So, I do two things. One is I am a hip-hop dancer, so I dance in a dance class five days a week at Anna Kaiser Studios, and I really love the power of dance. So, that’s one thing that I do. The second thing is once a week, I turn off my phone for eight hours, and it’s usually on a Saturday. And of those eight hours, I will go to a museum. I’m lucky I live in New York City, so I recognize that’s not for everyone, and I will just let my brain turn off for an hour or two just looking at beautiful art or something that I want to learn about.

But I find that, because we’re always in response mode, that we don’t give our brainwaves the chance to amplify and lengthen. And I actually turn off. It’s not like “Do not disturb” because you can still see if text messages are coming in. I literally turn it off for eight hours.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with folks that they quote back to you often?

Lisa Sun

Oh, the one that I get quoted most often is self-confidence is a choice and a mindset before it becomes a behavior.

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Lisa Sun

Well, I would say, first, make sure you take the quiz at MyConfidenceLanguage.com. It’s really fun. @lisalsun at Gravitas New York on all social media platforms. And if it’s LinkedIn, I really am responsive on LinkedIn messenger more so than email.

Pete Mockaitis

And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Lisa Sun

How to be awesome at your job, I think, starts at recognizing how awesome you are first.

Pete Mockaitis

All right. Cool. We got it. All right. Lisa, this has been a lot of fun, and I wish you all the best and much gravitas and confidence in your adventures.

Lisa Sun

Thank you so much, Pete. Thanks for having me.

925: How to Stop People-Pleasing and Feeling Guilty with Dr. Aziz Gazipura

By | Podcasts | One Comment

Dr. Aziz Gazipura explains the dangers of people-pleasing tendencies and shares actionable steps for overcoming it.

You’ll Learn:

  1. The massive costs of being a people-pleaser
  2. How to not feel guilty when saying no
  3. A surprising strategy to build your discomfort tolerance 

About Aziz

Dr. Aziz is a clinical psychologist and one of the world’s leading experts on social confidence. In 2011, Dr. Aziz started The Center For Social Confidence, which is dedicated to helping everyone break through their shyness and social anxiety.

Through confidence coaching, audio and video programs, podcasts, a detailed blog, and intensive weekend workshops, Dr. Aziz has helped thousands of people all over the world increase their confidence and lives out his mission: To help every person who is stuck in shyness liberate themselves to pursue the relationship, career, and life they have always dreamed of.

He lives in Portland, Oregon with his wife Candace and son Zaim.

Resources Mentioned

Dr. Aziz Gazipura Interview Transcript

Pete Mockaitis

Could you kick us off with a dramatic tale about the dangers of people-pleasing?

Dr. Aziz Gazipura

Yeah. Well, I don’t need to make anything up here. And it’s the kind of, like all good dramatic stories, it’s a slow build, where maybe it’s like imagine a character in a movie where they go out and have some drinks, and they really like it, and it just seems like a good time. And then, flash forward many years later, and they have the shakes in their hands because they have to have a drink of alcohol. And that’s actually what niceness is like, or people-pleasing, specifically.

So, you basically make a choice to not be yourself in order to smooth things over or be liked or be accepted. And maybe a classic tale would be you did it when you were young, you did it to fit in at school, you did it to fit in with family. And that was not all horribly off-kilter then. But then I talk to, man, dozens of people every week, where now they’re 37 or they’re 43 and they’ve done pretty good, like inauthenticity and fitting in works. It’s this somewhat adaptive strategy, but it works the way that that drink worked to take away your anxiety, but it doesn’t actually give you what you really want.

I was just speaking with a woman just two days ago, she’s about mid-40s, successful in her career, has a family, has a husband, and feels incredibly lonely, and doesn’t even really know what to change out there anymore because, “I have all the things.” And she’s lonely because no one, not even her husband, really knows her. And that might not sound bad. Some people might hear that and say, “I’ll take the family and the money and the career, and then I’ll be fine.”

But actually, when you get there, and you don’t feel like anything out there is going to change it, and inside you feel profoundly lonely, it’s a story of a lot of suffering. And it’s a story that hundreds of millions of people live out, and feel like they’re the only one, but they’re not.

Pete Mockaitis

So, can you make that all the more real and clear for us? To feel like no one really knows you, what might be some examples of the false impression others on the outside have in contrast to the reality that is within?

Dr. Aziz Gazipura

Well, the impression people have on the outside is what you learned will keep them close to you, and it might be different. And I call them the roles that you’re going to play. So, at work, you have a certain role that you play, “I need to be confident-sounding, in charge, certain with my partner. I need to be pleasing. So, what do they want me to be? I’ll agree to things that I think that they’ll want me to agree with. I’ll focus on the things that they want. We’ll talk about what they want.”

“I also know that they don’t like it if I’m irritable, or if I’m sad. So, I’m going to downplay that or hide that.” And that’s true for friends as well, “I got to be up. I got to be on. I don’t want to be boring. I don’t want to be a sad sack. I don’t want to bring people down. I don’t want to burden people with my feelings, and my woes, and my problems.” So, therefore, at work, you’re going to be that way. And inside you might feel nervous, you might feel insecure, you might question yourself but you don’t show any of that.

And that, people can tolerate a certain amount of inauthenticity at work. But then where it really starts to get to them is when they can’t even be themselves around their friends, their loved ones, their family. You got to hide it and pressure yourself, and so you can’t reveal that you’re feeling sad. You can’t reveal that you feel like something is missing. You can’t reveal any of these things. And that’s where the loneliness comes from for people.

And it might not be these big dramatic things, like, “I can’t reveal that I’ve secretly wanted to leave.” Even just, “I am feeling sad today,” and it’s so simple but it’s a world of difference when you have to keep it all inside, all hidden. And sometimes people, really good pleasers, and I know this because I lived this for many years, you’ll even hide it from yourself, “I’m not sad. Everything’s okay. I just have a stomach ache. I just am tired.”

And it becomes this vague thing that you don’t even know. You don’t even know where you are in all of it because then it’s scary to know what that is and maybe share it with others.

Pete Mockaitis

And so, this loneliness, what are the knock-on, follow-on consequences of that?

Dr. Aziz Gazipura

There’s a variety of different studies around loneliness, but loneliness is pretty much associated with all negative health outcomes and a much shorter lifespan. That’s like the big hammer, right?

Pete Mockaitis

Yup, dying.

Dr. Aziz Gazipura

And quality of life, but sometimes people hear that, and like, “Yeah, yeah, yeah, that’s about everything in life. Too much peanut butter kills you. You got to live.” But actually, not only is it a shorter life, but let’s just talk about the quality of life. And there’s the longest study in the history of human psychology, it’s decades. It’s been going so many decades that they’re now the second generation of people.

Pete Mockaitis

Oh, Waldinger.

Dr. Aziz Gazipura

This is the one done with Harvard students, yeah. And the short version is, it’s relationships. That’s what makes us feel good in life, that’s what makes us feel happy in life, that’s what protects us from hard times in life. And not just you got somebody in your house that’s your roommate. No, we’re talking about confidantes, real relationships, people where you’re in life together.

And so, the loneliness, the cost is you don’t have that, or you have a very limited amount of that, and that is the biggest determiner of true success, which, for everybody, I don’t care what they value in life. True success for everybody is actually to feel rich inside, like feel full of success, of love, of meaning, of resources. And so, you can have external success and feel empty inside, and not have the thing that we all really want, which is those real connections with people.

Pete Mockaitis

Okay.

Dr. Aziz Gazipura

But other than that, it’s great that we should just keep doing it.

Pete Mockaitis

All right. Well, can you give us a ray of hope then, an inspiring tale of a people-pleaser reformed?

Dr. Aziz Gazipura

Yeah, the ray of hope is people-pleasing is not who you are. It’s a pattern that you run. And that’s fantastic news because any pattern that you run you can change. It’s an active process, it’s a verb, like walking or eating. And so, you can put down the fork and no longer be eating. You can put down the people-pleasing pattern and no longer be pleasing. And you can still be very loved by more people than you could ever need to be loved by. And you could be more boldly yourself and actually enjoy who you are and stop trying to be somebody that you’re supposed to be for others.

And I think this is the biggest risk, this is the leap of faith, and that’s why I think people who read my books or work with me because there’s some part of them that says, “That sounds a little too good to be true. You’re saying I can be me, and have love, and belonging?” And the good news, the ray of hope is absolutely yes, and it’s on the other side of that risk, the other side of what we fear, which is, “If I’m really me, everything is going to fall apart, and no one’s going to love me.” But that’s the whole source of the problem to begin with.

Pete Mockaitis
Okay. So, warm, loving relationships, longer life, higher quality of life, that sounds swell. And then your organization is called the Center for Social Confidence. Tell us about what that confidence picture looks like on the other side of the people-pleasing.

Dr. Aziz Gazipura

Yes. Well, there is the outer layer, which I think we all may be focused on at first, which is, “I want to be more confident.” What does that mean? Well, that means I can be more bold, I can walk up to people and talk to them, I can initiate conversations, I can network with people, I can just walk into a room and not feel afraid of what people are going to think, I can really just be myself. That means more power in leadership, and influence, and impact.

You can share your idea more directly, more broadly. You can advocate for something. You can advocate for yourself, for your ideas, for your team. Also, that shows up in relationships and love. You can go approach someone that you really are drawn to, who you really want to spend your time and your life with, and you can let them actually see and know the real you. So, those are the outer observable effects.

And then the inner effect as a result of that confidence is that you feel like you belong in this world, and that sense of insufficiency, not enough-ness, and all the scarcity, there’s not going to be enough love, there’s not going to be enough people, like, that dissolves. And that is worth way more than all the promotions, and all the dates, and all the stuff but sometimes we have to start with that outer stuff, and then realize, like, “Wow, me just really feeling that peace inside, that is worth its weight in gold.”

Pete Mockaitis

Well, that does sound absolutely delightful, yes. So, lay it on us, how do we pull this off? I imagine it’s easier said than done.

Dr. Aziz Gazipura
Yes. So, the good news and the bad news. The good news is this is all possible, the ray of hope stuff we were just talking about. The bad news is you probably are going to feel like you’re going to die on the way there. That’s all. But it just feels that way because, let’s rewind, what is people-pleasing? People-pleasing is a survival strategy that you picked up that’s based upon an idea, a conclusion, that’s not even true. But the conclusion you came to is, “I’m not okay as I am. There’s something just me as I am being totally lovable, I don’t buy it.”

Maybe someone told you that. Maybe you interpreted that. Maybe someone wasn’t there for you. Maybe you were abused. I don’t know, but there is some messaging that you picked up, and you’re like, “Wow, just me being me is not enough, and so now I have to do something. And what I need to do is I need to observe you, and if I can keep you happy, then you’ll probably stick with me. And I got to observe if you’re upset, and make sure that I don’t do the things that upset you. I got to see what makes you smile, and make sure I do more of those.” And now a pleaser is born.

And so, it’s rooted in fear, in the fear of abandonment, fear or not surviving, “Because I’ll be left, I’ll be lost. So, now I’m going to live that out for much of my childhood but as a personality, as a whole life strategy.” And so, why it feels like you might die is because it triggers this kind of fight-flight survival response inside to challenge you, which is why most people don’t.

But if you get up to that, like, fed-up point enough, and you’re like, “Well, I don’t want to keep living this way. All right, let’s take the leap,” you don’t stay in dying forever. You don’t actually die but it feels very ungrounding because there’s a sense of certainty and familiarity in that way of being, and you are going to challenge that. That’s why most people don’t just say, “Oh, I’ll do it,” and then actually execute on it.

Pete Mockaitis

All right. Well, so then what does the execution look like in practice? What are the step-by-steps? Do I just go give people a piece of my mind, Dr. Aziz, “Let me tell you what I really think”?

Dr. Aziz Gazipura

So, I have two books on the subject. One is called Not Nice and the newer one that just came out is called Less Nice, More You. And I talk about the pendulum, where people who have been overly passive and pleasing at some point can swing, “Now, I’m going to let the world have it,” and that’s okay.

Maybe that’s a phase to go through but, ultimately, there is a set point that’s much more effective. And I think the key steps from a higher level are these. Number one, you have to decide that you no longer want to be so people-pleasing and nice. And that might seem like a strange step, but it’s like, “Isn’t that what we’re talking about?” Well, no, because many people have a lot of their identities wrapped in, “But being nice means I’m a good person, and I don’t want to be a bad person.” No one wants to be a bad person.

And so, the first thing we need to do is we need to upgrade our understanding of being people-pleasing is not the same thing as being kind, or generous, or loving, or whatever it is that you actually value as a human. And that people-pleasing is more of a compulsion and not a choice, and so you have to be giving, you cannot say no, and that can be very detrimental.

So, someone is struggling, you take an extra hour to support them seems kind, right? The nice person and the people-pleaser doesn’t have that choice, so they could be being eaten up inside. They’re all stressed.

Pete Mockaitis

Eaten up inside and bitter, they’re like, “This jerk is always hogging my life.”

Dr. Aziz Gazipura

“I got too much on my to-do list.” So, now you’re talking about resentment. So, the compulsion part of it, the “nice” person feels like they have to. And any time we feel like we have to do something, and we don’t want to in that moment, that’s a formula, a human formula for resentment. So, now we’re going to start that.

Now, the kind choice is like, “Okay, this person wants this. Do I want to give it? Does it feel right to give it?” And it doesn’t mean it’s comfortable. Your kid is sick or something is happening, and you’re just like, “You know what, but it feels right, it feels like I want to do it.” Then you do it, and you say, “I want to give it.” Then we won’t feel resentment.

Kindness, true kindness leaves a glow inside, you’re like, “I feel good about that.” Whereas, when we’re like, “I couldn’t say no. I mean, look at them, they need me.” And the nice person likes to create this elaborate world in which everybody is super dependent, like, “They would die without me. They would be, oh, my gosh, if I left this partner, or this boyfriend, girlfriend, they’d be devastated for years,” and they don’t even see how it’s a little bit of a…it’s a way that we’re trying to get some sense of significance, perhaps.

The truth is that people have many ways to meet their needs, and you’re just one of them, and you’re not the only one. So, yes, that’s exactly what you’re talking about. That’s the stew of resentment that can form. And so, back to this first step of, “I need to decide I’m not going to be so nice and pleasing” is actually an important first step because, otherwise, we remain in this pattern where this is the only way to be, this is the right way to be as a good person, everything else is bad. And then we will perpetuate that indefinitely.

Pete Mockaitis

And that decision, boy, it just seems like the distinctions and the commitments are so myriad in terms of the boundaries that we’re down with, in terms of “I am committed to doing this and being generous or loving in these domains. And I’m not so much down to do these other things.” It really kind of feels like we got to go, behavior by behavior, or relationship by relationship, when  we determine what that decision really means in practice.

Dr. Aziz Gazipura
Yeah, that’s a great point. And, yes, it is, and there’s a shortcut to doing that, which is it can be distilled into one question, which is an extremely liberating question but it also, if you’ve been living a people-pleasing life, can make you very uncomfortable. And the question is, “What do I want? In this situation, what do I want?”

And even just asking that can push a lot of the buttons for someone who thinks that that’s selfish, “Your life shouldn’t be about what you want. That’s the problem with the world, is too many selfish people.” But actually, we’re just talking about asking the question. You might still choose to say, “Well, what do I want? I want to not take care of my son.” “Well, he’s five and he needs someone tonight. So, you’re going to find a way to work with it.”

So, it doesn’t mean you instantly just, “I do whatever I want. I don’t even care about anyone.” It’s like, no, but you start that behind that question is not just the data of the answer. It’s actually caring about yourself just like you would with someone you love, “What do you want, honey? It doesn’t mean you get everything you want, but I want to know. I want to know. Maybe we can work with it. Maybe we need to compromise here. But what do you really want? And what do I really want?”

I was just talking with a friend earlier today, and he has some friends visiting out of town, they said, “Hey, we want to come have some dinner with you.” And he’s like, “Oh, that sounds good.” And then they’re like, “Oh, also, we’re flying out somewhere the next day. Can we spend the night at your place then we’ll go to the airport?” And he said, “Well, let me talk to my wife and we’ll make sure.”

So, he’s about to go talk to his wife, and he’s like, “Hold on a second. Before I even talk to my wife, what do I want here?” And that’s such so small, we could just steamroll right over the moment and go on with our lives, and that might seem so trivial but, man, you add up those trivial moments, that’s your whole day, that’s your whole week, that’s your whole life.

And you might say, “Well, that’s horrible. How could you not have your friends stay the night? They need a favor. What a bad friend.” Ah, now we’re looking at the roles of the rule of friend, and many people have extreme rules, “You must always say yes to a friend.” But instead, if you tune in and say, “You know what, it feels kind of, I don’t know, confining.” And he got curious about himself, “Why? Well, I was just hoping to have the one evening a week that I can spend with my wife, one on one. She’s so busy. I’m so busy. I just don’t really want to give that up.”

So, now all of a sudden, we discover that the saying no there is actually a loving act for himself, for his wife, for his relationship, so we’re prioritizing something else. We would not even discover that. Now he’s trying to please his friends, so he says, “Yes,” and then he’s feeling maybe his wife is going to be upset with him, so he’s trying to please her. And then the whole evening, he’s just anxious and secretly resentful, which is a disaster.

So, yes, we want to go, day by day, decision by decision, slow down and start to really ask, “What do I want here?”

Pete Mockaitis

That’s good. And what’s interesting is by surfacing that, and if you do make the choice, and maybe, well, one, I think that can generate kinds of creative options that you didn’t even think about to start with, it’s like, “Hey, you can come over between 9:30 and 10:00 p.m. and, yeah, it’ll get you to the airport on time.” And so, there it is. So, you had your cake and eat it, too.

Now, sometimes you can’t but then I guess if you do choose to make a sacrifice on behalf of another, I think you can do so all the more eyes wide open, it’s like, “I am choosing to do something for this other person, knowing it’s inconvenient for me, but because I value this relationship more than I value binging Netflix, or whatever I was in the mood to do that evening.”

And then, as you said, there is sort of a glow. You can feel good about that choice. You made a values-driven decision and chose that which is good in your value system above that which is expedient, and you did so, knowing full well the consequences that could flow from it.

Dr. Aziz Gazipura

Yeah, I love that nuance. And sometimes people hear this, and they think you’re going to become this very stingy person, not just with money but with your time. And that’s actually not the case. It is very much more intentional and you’re linking it with your values. My younger son, who’s eight, we eat a pretty similar breakfast every morning. And one of the ingredients is from downstairs, and he doesn’t like to go downstairs because he’s afraid of whatever, monsters. That’s what lives when you’re eight years old, that’s what lives downstairs in the basement, is monsters.

And so, there was this time when we were trying to help him face his fear, but that one was just so kind of just an uphill battle, and I was like, “You know what, as a loving act, I’m really okay just going downstairs to get the thing. I’ll help him fight his fears in other places, and he doesn’t need to tackle every fear because his dad freaking is obsessed with confidence.”

So, I just decided that, and it’s this kind of sweet act of generosity. He’s not going to be eight years old forever. And when he’s a big hulking teenager and could care less about going anywhere in the house, then that’ll be a sweet memory.

And so, you can actually be really loving and generous in all these different ways. It’s just not coming from this pressure that you have to or else. I think that’s the biggest freedom.

Pete Mockaitis

All right. Well, walk us through the next steps.

Dr. Aziz Gazipura

All right. So, you’ve decided, “I don’t want to be nice,” and then you start to ask yourself, “What do I want?” Then the next step is going to be you do the things that are “not nice.” And that might be saying to your friends, “Hey, I’d love to see you. You guys can come. We’ll get some dinner. It’ll be awesome. And then you’re going to be staying near the airport or something. I want to have the evening to myself with my wife. It’s our one night and I really want to preserve that.” And it’s, “Oh, my gosh, so you’re saying no in that situation.”

Yeah, another not nice thing might be to inconvenience someone by asking them for something, “Can you help me with this?” or, “Can you do that?” There’s disagreeing with somebody, “Ooh, that’s real unpleasing of you.” So, maybe you have a different opinion, it’s relevant to something in business, a decision, whereby it feels high stakes and it’s important to share it.

It might even be just a different idea or preference that doesn’t even seem that important to share but you just share it instead of smiling, and saying, “Oh, yeah, me, too. Me, too.” You’re like, “Yeah, I actually like the person that you seem to dislike. Hmm, that’s interesting.” So, whatever it is, it’s just a small smattering of the potential behaviors of you being more you, more authentic, more real, more bold.

That’s all the “not nice” behaviors. And every single one of those is going to produce probably some level of anxiety at first because that’s me being testing out what could happen, which is going to be some sort of calamity, “If there’s conflict, the relationship is over. If I say no, the person is going to never do anything for me ever again. If I ask for what I want, they’re going to hate me.”

So, we have these dramatic predictions, and we test them out. And it’s a form of exposure, really, like behavioral training where we need to do the steps, which tends to bring about the discomfort. And then there is another step about working with that, but I’ll pause there to see if there’s anything you wanted to ask about this step.

Pete Mockaitis

That’s good. That’s good. And what’s funny, though, is the asking for help, we think that’s not nice or imposing or burden, yadda, yadda, but, in reality, when I’m asked for help, I often am delighted to be trusted, relied upon, to be confided in on the matter, and I really like it. And I guess not all the time. Some things are like, “I really don’t want to do that.”

But I think that’s interesting that sometimes these not-nice behaviors are, in fact, what people really value. Maybe some people don’t get people who disagree or challenge them enough.

So, it’s interesting what we think might be not nice could, in fact, be just what the doctor ordered on the other side of the table.

Dr. Aziz Gazipura

Yeah, and that highlights something really important, which is this strategy of people-pleasing is not a very well thought out effective model of human relations. It’s like, “This is the best predictors and most intelligent, socially intelligent model I can…” No, it’s a cautionary model. It’s, “Hey, any of those things might be a problem so don’t do any of them. That person might respond well to that but they might not, so just, no, don’t.” So, it’s not a very sophisticated or intelligent interpersonal model. It’s just safety-oriented.

Pete Mockaitis

Well, thank you. You got some more steps?

Dr. Aziz Gazipura

Yes. So, after you spoke up, you did the thing, and you’re freaking out inside, then it’s time to do the work, which is to upgrade something inside of yourself. That’s where the real transformation is going to occur. People think the real transformation comes from the action, which is part of it, but then we have to upgrade, otherwise we just keep beating our head against the wall. And you can leave that situation, you say, “Oh, I feel so guilty I told them no. I’m so bad.”

If you just grind yourself through that meat grinder for two days, and then you come out of it, you haven’t probably really learned anything. And so, the next time someone asks you for something, and you think, “I should say no because that’s being less nice,” then you might remember the meat grinder, and you’re like, “I don’t want to do that.” And so, then you probably just go back to the old pattern.

So, to really change, after we say no, and then all that stuff starts to come up, then we get to upgrade our map of relationships. And there’s one that I really love, which is I call your bill of rights, so what you’re allowed to do, and the rules, basically. And so, when you feel really guilty, you can examine it, and say, “Wait a minute, what rule did I break? What did I do that was so bad there?” “Well, you said no to people.” “Okay, so what’s the rule?” “You should never say no.” “Well, to who? My friends?” “Yeah, you should never say no to your friends’ requests.”

“Okay. Wow, that’s a pretty extreme rule. Is that how I’m going to live my life? Are there some downsides to that one?” And then we upgrade with much more healthy, and nuanced, intentionally chosen approaches to life, rules for life. So, for example, you might say, and this is where the bill of rights is, “I have a right to say no to requests.” And that might sound like a simple statement, but if you really start to believe that and live that, that’s a whole different life, not just in terms of the behaviors but how you feel on a daily basis.

I don’t think we can totally upgrade these in a vacuum, where we just sit down with a sheet of paper, and we upgrade our bill of rights, and then we venture forth into the world, and everything is perfect. No, we kind of have to go through this process where we take the action, we feel bad, and then that’s the motivation to say, “Whoa, it’s time for something different.”

But if we do it, and we change, and we upgrade, it’s like a step-by-step. It’s almost like pulling out the faulty coding of the pattern and putting in a new coding, new software, that runs so much better. And it’s the software of more authenticity, more boldness, more actually being you in the world. And it turns out to work a lot better on your system than the nice people-pleasing software.

Pete Mockaitis

And it’s interesting, it seems like those exposures, those reps, really do build up over time when you work through those steps. I suppose I am a people-pleaser myself, and I’ve just sort of gotten clear that I’m disappointing people every day. Like, there are people, maybe this very minute, Dr. Aziz, someone might be unfollowing this podcast or unsubscribing from the Gold Nugget newsletter, which I don’t recommend taking those actions. But, nonetheless, they are taken.

Dr. Aziz Gazipura

Someone out there. There’s a loose cannon out there.

Pete Mockaitis

By the hundreds, by the thousands, and so this happens. And so, what’s empowering is to just, for me, as I just sit with that, it’s like, “Yeah, I have displeased someone, and that’s okay. I have not sinned, I have not violated my values, I have not been, I don’t know, fill in the blank: selfish, greedy, lazy, any number of things that seems to kind of be at the core of a lot of this, is we have these value judgments associated with what you’re calling rules. It’s, like, “I feel bad, therefore, I must’ve done something bad. So, I’ve done something bad. I’ve broken a rule. What was the rule? Oh, wait, that rule is kind of ridiculous. Huh.”

Dr. Aziz Gazipura

Yeah, and there’s what I found, and one of the reasons why when I work with people, and the main ways that I work with people, is in a group environment is because we can identify that rule, and think, “That seems kind of intense,” but it has such momentum of history that I find a lot of this is almost like we’ve been running a propaganda campaign inside of ourselves for 20, 30, 40 years.

And when you’ve heard something for 40 years, it doesn’t matter what’s true or not. It’s hard to challenge. I was working with a gentleman in the program, who has had a hard time, even his relationship with his wife, he’s saying, “This is what I’d like to do on a Saturday.” “I don’t know if I want to do that. Here’s what I want,” like basic stuff.

And so, it almost felt like for the first couple of months he’s in the program, he was, “Hey, it’s okay for me to ask for what I want.” And in some part of the lecture, I’m like, “Of course. Of course.” And then he looks, like, around the room, and like, “Is it really okay for us to do that?” And we need to hear that, we need to get reinforced from outside.

And, hopefully, it’s just reinforcing some new beliefs that are just more sane and healthy. And I think that’s really a key thing to come back to, is, “Hey, is the way I’ve been living really serving me? Is it serving others? Is it really? If I’m getting burnt out, and hurting inside, and experiencing all these mind-body issues, and pain, and illnesses, like is this really how it’s supposed to go?” And I would challenge that, I’d say, “We’re not meant to live and help others at the expense of ourselves.” I think there’s really a beautiful, a much more abundant, win-win way of going through life.

Pete Mockaitis

That is beautiful. And I’m wondering if you recommend starting, if it feels scary, starting big or starting small? Like, “Asking my wife what I want to do on a Saturday,” in that example, is it that you recommend that you have, I mean, a small request might be…?

I guess I’m thinking small might be like you can give a lot of advanced notice. Like, let’s say on a Tuesday, you say, “Hey, honey, I think it’d be really fun on Saturday if we got lunch at Jimmy John’s.” Like, “Okay, that’s an inexpensive restaurant. It’s four days notice. It’s lunch, not dinner. It doesn’t seem as big, primetime of a meal.” So, I’m wondering, is your professional advice to start with some of those smaller, non-pleasing moves or requests, or to go for the bigger ones right off the bat?

Dr. Aziz Gazipura

I would say both are beneficial and it’s going to be based upon your discomfort tolerance, which, by the way, is akin to a muscle that is worth building, and you will build it by doing this. And so, if one is going to just completely blow you out of the water, because our goal here is sustainable. Think of it like strength training over many months, and so you don’t want to go to the gym and just blow yourself out where you can’t work out for three weeks. So, maybe you do the lighter weight at first, then it’s a little easier, and that’s great.

You start to build momentum, and success builds on success, so you have a couple wins, and you’re like, “Well, that didn’t go so bad, so I think that’s a completely valid approach.” And if you want to go faster, you feel like, “I have been in this cage for so long that I’m just ready to do whatever. I got to get out,” then you might feel excited and exhilarated as you really test the edge quicker. But I don’t think there’s one approach that’s better or worse.

Pete Mockaitis

You say discomfort tolerance is a muscle, when we work that muscle doing exactly this. If people-pleasing is a diagnosis, that is apt for you. Are there any other pro tips you have on building the discomfort tolerance muscle? I’ve been into cold plunges lately, so if you can justify me that I’m not a weirdo, and this is actually super beneficial to all sorts of elements of my life, I’ll receive that, Dr. Aziz. But, is cold plunges one of the activities that increases the discomfort tolerance muscle? Or what are some of the other top prescriptions here?

Dr. Aziz Gazipura

As a matter of fact, the cold plunge is.

Pete Mockaitis

Thank you for that.

Dr. Aziz Gazipura

It’s actually cold showers for clients that I work with. And I, about six to eight months ago, invested in an actual cold plunge to take my cold to the next level. And there’s a lot of physical health benefits to them but, honestly, the biggest draw for me is that discomfort tolerance. It’s a training, it’s a visceral training to go into the uncomfortable every day, or however often you do it.

And the cool thing about discomfort tolerance is that it actually does generalize. So, if you took a cold shower that morning, and then later in the day, there’s an opportunity, someone at work is sharing an idea, and you have something you want to add to it, and you’re like, “Well, actually, I think this. I don’t know if they would think that that’s disagreeing, or I’m not sure.” And that back-and-forth kind of hesitant energy, when you’re in the cold shower, about to go in the morning, you’re like, “Uh, should I go into it?” you’re like, “Ah, let’s just…all right, here we go.”

And whatever that is, that ability to go into discomfort, and then withstand the discomfort, it translates because the circumstance might be totally different, one seems physical, one seems social, but on a physiological level in your nervous system, discomfort is discomfort. And when you increase your capacity to do it, you can actually transfer it.

And so, yes, physical feats of discomfort, whether it’s a cold plunge, or just going doing, you know, people will take the elevator instead of the stairs when it’s two flights of stairs. There’s just this unconscious addiction to comfort that we’re living in. So, finding ways, I’d say once a day, on purpose, you could go do a wall sit where you sit against a wall with your back against the wall, and your legs, or your thighs are at parallel to the earth. Hold that for 60 seconds and you’ll be quivering.

Is that going to make you ripped? No, but it’s saying, and it’s all about the framing of it. So, right before I go into a cold plunge, I remind myself, “This is going to make me stronger.” So, it’s framing. It’s the same thing with the wall sit. I’m not doing this just to build muscle or something. I’m doing this to say, “Hey, I can do things that are uncomfortable,” and that will exactly translate over.

And then, of course, there’s dozens of opportunities in your interpersonal social life. And how do you find them? You just know. We all have a radar going on all the time, and saying, “Is that going to be comfortable or uncomfortable?” And most of us are using that radar to say, “Well, if it’s uncomfortable, then go the other way.” And what we actually want to do is you don’t have to go crazy with this. It’s all in the dose. You don’t need to go insane on your dose of medicine here, this discomfort medicine. But a daily dose, even if it’s small, will radically accelerate how quickly you can make these changes in your life.

Pete Mockaitis

Cool. All right. Well, could you now share with us a favorite quote, something you find inspiring?

Dr. Aziz Gazipura

Well, this one I like, this is Tony Robbins, “The quality of your life is directly proportional to the amount of uncertainty you can comfortably tolerate.”

Pete Mockaitis

All right. And a favorite study or experiment or piece of research?

Dr. Aziz Gazipura

Ah, favorite has got to be The Boulder Study of Back Pain of 2021. There’s a book called The Way Out by Alan Gordon where they talk about it, but the Boulder Back Pain study was done to compare back pain treatment, treatment as usual, medications, physical therapy, and then also something called pain reprocessing therapy, which is treating the back pain with the mind and emotion, which has been fascinating for me with my own history of back pain and chronic pain, as well as nice-people developing pain.

There’s a whole chapter in the book, why it’s not nice about that. And so, randomized, controlled trial, gold standard evidence that we can use these mind-body approaches to not just reduce but completely transform back pain is revolutionary for the chronic pain world, and something I’m really excited about getting out into the world in a big way.

Pete Mockaitis

Okay. And a favorite book?

Dr. Aziz Gazipura

There’s one I’m reading right now that I really enjoy, it’s called Free to Focus by Michael Hyatt, and I’m finding it really refreshing for how to reclaim your focus and your time.

Pete Mockaitis

Okay. And a favorite habit?

Dr. Aziz Gazipura

It’s the best and the worst, it’s the cold plunge.

Pete Mockaitis

And if folks want to learn more or get in touch, where would you point them?

Dr. Aziz Gazipura

Yes, go to DrAziz.com, that’s D-R-A-Z-I-Z.com, and the goal is for there to be a wealth of resources for free. So, there’s a podcast on that page, under the Resources tab. There’s also a mini-course, a video mini-course called “5 Steps to Unleash Your Inner Confidence” also for free. I have a YouTube channel, you can get a link there as well from the Dr. Aziz’s homepage.

So, lots of resources for free. And then if you want to take things further, we have some training courses, and I also work with people in a 12-month life changing yearlong program. So, however far you want to go, I’d love to support you. And if you just want to start with the free stuff or get a book, that’s a beautiful way to really learn that there’s a pathway. There’s a proven pathway out of this stuff, and I’m here to help as many of us as we can to get across that.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Aziz Gazipura

Yes. Whatever is going to make you the most awesome at your job is also the thing that’s probably either scary or uncomfortable. It’s, like, really practicing that boldness and facing what we fear will not only produce just beautiful results in your career but will also make you feel good at your work, you’ll feel way more engaged.

Pete Mockaitis

Beautiful. Dr. Aziz, this has been a treat. I wish you much fun and minimal people-pleasing.

Dr. Aziz Gazipura

Thank you, Pete. What a fun and interesting and dynamic interview. Really appreciate it.