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571: How to Crush Self-Doubt and Build Self-Confidence with Dr. Ivan Joseph

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Dr. Ivan Joseph discusses the critical practices that build unshakeable self-confidence.

You’ll Learn:

  1. The fundamental building block of self-confidence
  2. How to control the negative tape in your head
  3. A powerful trick for overcoming impostor syndrome

About Ivan

Dr. Ivan Joseph an award-winning Performance Coach, Sports Psychologist, author and recognized educator and mentor. His TEDx talk on self-confidence – with over 18 million views to date – has been selected by Forbes magazine as one of the 10 Best TED Talks about the Meaning of Life. 

Dr. Joseph travels extensively around the world to speak to organizations and teams about the power of self-confidence in leadership, career, sports and life – and how to build high-performing teams that exceed expectations. 

Resources mentioned in the show:

Ivan Joseph Interview Transcript

Pete Mockaitis
Ivan, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Ivan Joseph
Thanks for having me, Pete. Appreciate it. Looking forward to this conversation.

Pete Mockaitis
Oh, I’m looking forward to this conversation as well. And I have to chuckle a little bit. So, your book is called You Got This: Mastering the Skill of Self-Confidence and I couldn’t resist sharing that my mother really hates the phrase “you got this.” And I want to hear if you’ve heard that before.

Ivan Joseph
Yes, indeed. In fact, I’m looking behind you in your bookshelf to see if you have it. I don’t see it back there, so, clearly, your mother has won the day.

Pete Mockaitis
I’ve clicked in depth on your virtual version, so. So, yeah, tell me, what’s…I’ll tell you my mom’s take, but what are you hearing in terms of the pushback on the title?

Ivan Joseph
You know, there’s two things. People say it’s really catchy, and they love it. It’s easy and it’s a good affirmation for themselves. And then some folks say, “Oh, man, I wish it wasn’t so contemporary and so pop culture-ish.”

Pete Mockaitis
Oh, pop culture-ish. Well, I kind of like it. I think the first time I heard the phrase was in a movie or something, I was like, “Ooh, yeah, that resonates.” But I think my mom, it’s the specific context in which someone’s on social media, they’re sharing like a real challenge, like someone has cancer or something, and then people comment, “You got this.” And my mom is like, “That is so inadequate. What they’re going through deserves so much more than a flippant…” That’s kind of her thing.

Ivan Joseph
When we were writing the book, we were vacillating back between You Got This, and The Skill of Self-Confidence. If I had to do it again, I’d probably stick with The Skill of Self-Confidence.

Pete Mockaitis
And so, that is your area of expertise. I’m really excited to dig into it. So, self-confidence sounds like a good thing. We’d all love to have it. Could you maybe share some research that reveals how more self-confidence can really translate into actual results for professionals, particularly if you’ve got those examples, as opposed to just feeling good?

Ivan Joseph
Absolutely.

Pete Mockaitis
I mean, it’d be nice to feel confident, but what does it mean in terms of results and victory?

Ivan Joseph
Well, I think the first thing you have to recognize is let’s start with the definition of self-confidence. So, everybody’s playing and starting at the same place. And so, the definition I use in the research is this genuine belief in your ability to accomplish the task at hand – self-confidence. And I want everybody to know it’s not this magic pill that you just take and you can swallow, and you can just, “Oh, I’m, all of a sudden, self-confident.”

But the research that started looking at this goes way back to some foundational work that talks about optimism and happiness. But the big one that I started that got me in this venue was looking and reading about Angela Duckworth and Grit. And she was studying grit, which is the belief in your ability to accomplish tasks despite setbacks, and she was looking at how people, what they’ve told themselves, how they believed in themselves, how that really influenced their ability to move forward.

And she studied a bunch of military personnel. It was Beast Barracks week during West Point Military Academy. And, you know, the Military Academy, they’re really interested in, “How do people decide that we should make it through candidate training school?” because it’s hell. They don’t get to sleep, they don’t get to eat, there’s noise pollution, all these things, because they’re testing those candidates to make them ready.

And so, they did aptitude tests, they did physical testing, they did all these leadership scores, they did a battery of tests. And when they looked at these tests, they were somewhat predictive of who would be successful. But when Angela Duckworth came to these 13 items to predict grit and resilience, she found those 13 items more reliable than those hundreds of questions combined.

And when I read that, I’m like, “Whoa! Grit is a reliable predictor of performance and your ability to succeed?” And when I started really looking into grit, I studied just the first half of it which was this genuine belief in your ability to accomplish the task at hand. And then there was further research that went into how affirmations played a role in that, which is another word for self-talk, how focus played a role in that, how repetition played a role in that. The research is out there and it’s all saying the same thing. you can’t start with talent. You have to start with this belief in your ability, and only then will the talent get a moment to shine.

Pete Mockaitis
it’s intriguing. You talked about a given task at hand in terms of self-confidence. Then I imagine you may very well have self-confidence in one domain and not at all in another because those are very different tasks, and some you think you’ve got totally covered, and others you feel woefully unprepared for. Is that accurate?

Ivan Joseph
This is really accurate, your concept about, “Is it global?” I want you to think about the first time you had your first job, right? You’ve got it, you’ve mastered that skill, and, all of a sudden, your boss comes in and says, “Here’s your promotion and you’re ready to roll.” And imagine the doubt and the fear. We all hear about impostor syndrome, that now starts to creep in. You are master of your domain, you had it taken care of, you were the queen of your ship, or the king of your castle, whatever it is, the term you want to use, and, all of a sudden now, you’ve got to manage people, or you’ve got to lead this presentation.

And because these tasks are typically novel to you, and you haven’t had the affirmations and the feedback that says, “You got this,” to coin a phrase from the book, then that whole self-spiraling doubt and negativity starts to spiral into you, which affects your performance.

Pete Mockaitis
Certainly. Well, so then if we find ourselves in a space where we’re not so self-confident, and we would like to be, what do we do?

Ivan Joseph
That’s a great question. And I always tell people this story, you heard me earlier in the podcast talk about this magic bullet. When I give a speech about this topic, I say it’s not like you’re at the Las Vegas, and Celine Dion is on stage, and I’m Canadian so I’m going to pick Celine Dion, and she gets food poisoning. And, all of a sudden, the manager comes in and says, “Ladies and gentlemen, we can no longer close out the show. Celine Dion can’t sing her amazing closing song because she’s sick.” And you stand up, Pete, you say, “Yeah, I got this. I’ve watched Titanic a hundred times.” That’s not really confidence. That’s somewhere on the edge of delusional, I’ll say.

When I talk about confidence, the task can’t be novel to you. So, there’s a series of steps to really move towards confidence, and the first one is repetition, repetition, repetition. Gladwell talks about it, there’s a 10,000-hour rule, whatever it is for you to have confidence and genuine belief in your ability. And so, I want you to think about it. For some folks and some listeners out there, about the first time you drove stick shift. You drive stick, Pete?

Pete Mockaitis
I tried a couple of times then I stopped. It didn’t go very well.

Ivan Joseph
Right. The first time you drive stick on a hill with a car behind you, oh, my God, your heart is racing 100 miles an hour. By the time you’ve driven stick for a year later, a year and a half, whatever it is, that skill is so automatic. And so, the number one thing is, like, find a way to get to your practice, to your repetition.

And if you’re a leader and you’re getting ready to present, present in front of the mirror, present in front of your partner, present in a small group of friends, get the feedback, so by the time you got onto that big stage, you’re no longer scared. So, that would be the first step.

Pete Mockaitis
Certainly.

Ivan Joseph
After you get to repetition, for me, the next thing to do is to really control that negative tape that plays in your head. You know that tape, “I wish I was this. I hate myself in this look. Oh, I can’t do this job.” As a sports psychologist and a performance enhancement consultant, I work with a lot of athletes. I’ve been lucky enough to work with Olympians and NBA athletes and the national team of basketball for Canada, and we do a lot of what we call centering or thought-stopping.

The next time you’re watching a professional athlete, watch the different physical cues that they’ll use: pointing, clapping, finger-snapping. Whenever they make a mistake, they don’t dwell on the mistake. The phrase we use is “Live in the moment,” or, “Be in the presence,” right? And what that is about is about being in the moment, meaning forget about the mistake. Stop that negative talk, whatever that negative doubt is. Use a physical cue to bring you to the present and replace it with a positive talk, whatever that might be, “You got this,” “I got the next one,” “I’m ready.” The power of affirmation is really critical.

Pete Mockaitis
That’s intriguing. So, are you telling us that frequently, when we observe such physical snaps, claps, etc., from athletes, this is exactly what they’re doing?

Ivan Joseph
Oh, 100%. I guarantee it. I remember one time, the first time I noticed it many years ago into my dissertation, there’s a famous soccer player by the name of Thierry Henry, and this is a guy making millions of pounds a year. And he missed a wide-open goal, right? And all he did was point back to the person that passed him the ball, and said, “Nice job. I got the next one.” And you could read it on his lips and see it on TV. You don’t get to be excellent by focusing on all the mistakes and all the inadequacies that you have.

Pete Mockaitis
Okay, excellent. Well, so then I like that notion of the physical gesture to kind of just make it really clear, “Hey, we’re stopping that now and we’re transitioning to something else.” So, snaps, claps. What are some other good ones?

Ivan Joseph
You’ll see some athletes that will take a little rubber band and move it from one wrist to the other, sometimes they’ll snap it. You’ll see some folks that will jingle some coins. Watch the next time you’ll see an athlete just take a deep breath in, and that reminds them, “Okay, I got this.” I remember the one time, the very first time I was doing a big speech, and I’d spoken before, but you get paid in a bottle of wine or like a coffee mug. But the very first time I was on stage and it was 4,000 people, and then the night before Maya Angelou was on stage, and this was like the big deal. I was about to be big time, at least as big as C-level celebrities are, or maybe E, or G, or whatever the number is. But I was so nervous. Behind the stage, I had to clap, clap, clap, “You got this. You got this. You got this.” I had to physically remind myself that I was good at what I do, and that was really critical for me to be able to get on stage and speak in front of 4,000 people.

Pete Mockaitis
Okay. Excellent. So, well then what’s next? So, we got the physical indicator or anchor, and then shifting gears from the negative to the positive talk. What’s the next step?

Ivan Joseph
Well, I want to remind folks that the affirmations must be really simple and bite-sized, right? Mine is, “I got this,” “Nobody outworks me,” and, “I can learn anything.” And you asked me about research before, I want to turn your readers to a study from Harvard that talked about how three affirmations a day, if you’re in the problem-solving world, increased your efficiency to solve that problem, something like 26%.

Pete Mockaitis
No kidding?

Ivan Joseph
And if you’re in the sales marketing world, your revenue went up 30 some odd percent by using three affirmations a day. And that’s that. What you tell yourself you start to believe and how it translated directly to the output of your work, your production, your ability to solve complex problems. And so, that affirmation and that self-talk moves right into that next thing which is reminding yourself of how good you are.

Pete Mockaitis
Oh, yes. Well, this affirmation stuff, that’s juicy. I love a good study with some numbers behind it. So, we had Hal Elrod who talked about the six morning habits of high performers. He wrote the The Miracle Morning and such on the show earlier. And he gave some great distinctions associated with what makes an affirmation good versus delusional and problematic. So, I’d love to hear your take. So, from the research, what are some of the ingredients or do’s and don’ts for a positive affirmation? What I’m recalling, I think Hal used the example of, “Money flows effortlessly to me. I am a magnet for wealth,” is not so helpful because your brain goes, “No, it doesn’t. I’ve got to hustle and bend over backwards to make things happen.” And so, can you give us some pro tips on making those affirmations effective?

Ivan Joseph
I think it’s a great question. And one of the things I recognized early on is in order to have an affirmation be meaningful and have genuine belief, you have to have genuine control over it. And so, that locus of control for an affirmation is really important and critical. “Nobody outworks me,” so I can control that. “I can learn anything,” I can control that too, right? And so, when you listen to those things, are they within your circle of influence? “I’m the wealthiest guy in the world,” I mean, maybe if I was reading The Secret and I wanted to put that out there, and I wanted to start putting it out there. But the magic, for me, as a sports psychologist, is to always give agency to the people to control their affirmation. So, it has to be something that you can master and you can own.

Pete Mockaitis
Okay. Lovely. Well, then proceed. So, that’s the affirmation side of things. What’s next?

Ivan Joseph
So, then from there, I talk about a letter to yourself. And I think this is a really important piece. We all will feel self-doubt, or it will creep into us when we get a promotion, when we get a new opportunity, or when somebody will criticize us, or be really hard on us, and you have to be able to pull out a letter that you’ve written to yourself at good times.

I remember when I became the Director of Athletics at Ryerson University, it was a university of 40,000 people. I came from Iowa, a university of a thousand people. Oh, my goodness, I’m in charge of millions of dollars, I have to manage people, and I remember that whole impostor syndrome kicking in, and I read this letter to myself.

And my letter goes something like this, “Dear Ivan, thanks for choosing the right person to marry. Nice job on accomplishing your Ph.D. before you hit 40. You’ve launched a business with an amazing partner.” All these things I wanted to brag to myself. It was my own personal brag sheet to remind myself, when I was going in the dumps and going this way, “No, no, no. Let’s remember all these things and all these challenges that you’ve had.” And I pull it out and I needed to read that day in, day out, day in, day out.

Now, a lot of folks out there will say, “Well, a brag sheet, that’s ego, man.” And I want people to recognize this is not a letter to others. That is arrogance, right? This is a letter that you’re writing to yourself. And so, people are like, “Well, how do you define confidence over arrogance and ego?” That’s it. Confidence is what you tell yourself. Arrogance and ego is about what you’re telling others about yourself. And so, it’s important to take this letter, look at yourself in the mirror, take your quiet spot, and engage in this personal reminder of all the amazing things you’ve done.

Pete Mockaitis
You know, I really like that. You had it in a letter, I have it on my shelf. There is a black Mead spiral notebook. I haven’t looked at it lately, which might be good or I don’t know if it’s good or bad. I haven’t needed it or felt the need.

Ivan Joseph
Well, that’s it, Pete, right? When you get to that next space, wherever your career or your life will take you when you’ll need it, you know where to get it. You found it.

Pete Mockaitis
That’s true. And it really is so handy. And I think I borrowed this from maybe Tony Robbins who talked about if you have a belief, I still see this diagram in my head. I read this when I was a teenager. It’s like if you have a belief, you need to have some supporting legs, like a table, for your brain to be like, “Yeah, okay, that’s true.”

And so, I think this was in college, I was feeling kind of like a loser because in high school I was just like, I don’t know, I was kind of the man, if you will, in terms of, “Oh, I’m valedictorian and homecoming king,” and I was getting lots of praises and affirmations in all kinds of directions, and then in college, I was like rejected from the sketch comedy team, and the business consulting group, and the other business club, and then the other…and I was like, “What is wrong?” And so, I was feeling pretty down about my capabilities.

And then I just sort of thought, “Well, hey, maybe I’ll just make a list of reasons why the belief that I’m capable of rocking and rolling is true.” And I was like, “Holy smokes, this is a pretty long list. Okay, I guess I’ve just had a bad luck streak, and I’m going to keep trying.” And, sure enough, I found some clubs that would take me and a good college career.

Ivan Joseph
I love what you’re saying because you’re doing what we call as self-confident people interpret feedback differently. And what you’re able to do right now is, “I guess I had a bad streak.” After using some skills, instead of like, “My God, I’m a loser. I’ll never do any good.” And then you start to dig yourself what we call, “Lord, the snake’s belly and a wagon rut,” right? You interpreted those failures differently. That is so key. How we interpret setbacks really sets us apart.

Pete Mockaitis
Oh, well, thank you. And it’s funny, and it wasn’t immediate. I’d say there’s definitely, I don’t know what the time period was, some weeks or so of just like, “Ooh, I suck.” But, eventually, that turned around. So, now, let’s talk about, Ivan, right now, as we’re recording, the coronavirus is a hot topic everywhere on the news, etc. and I’ve been chatting with a few people who have admitted to really experiencing a healthy dose of depression, anxiety, mental health challenges, that is not so typical for them under normal circumstances but, hey, not getting out, not seeing people, not as easy to get to the gym, or all these sorts of rituals habits, routines, healthy good things they got going on are disrupted, and they’re now kind of reaping what they’ve had to. So, hey, help us here. If listeners are experiencing this right now, how might we apply some of these tools to help shorten the time and the funk?

Ivan Joseph
Well, it’s a great question again, right? And so, one of the things you recognize is that we know that thoughts influence our beliefs which influence our actions. And so, when you’re in a funky space, you know that’s you’re thinking, and then it’s influencing your beliefs, and then how you get to the action part.

And so, one of the things that’s really important is in this whole world that we’re using the term social distancing, and the psychologist in me says, “I don’t know if that’s the right term that we should be thinking about. I think the term should be physical distancing, and we should be engaging with the people that are important to us, who add value to us.”

A lot of times when I talk about the lens of confidence, I talk about getting away from the people who will tear you down, which is the negative people, the people who are giving you negative feedback versus critical feedback. But I think the opposite is also true, which means get close to the people who will build you up.

And so, you know who are you and who those people are, and you can know and you can see what are the tells that are telling you, and you’re going off into a place. And you need to pay attention to your physical tells that say you’re getting to a point of stress, and then you need to put yourself in a place where you can connect with those people. And, in today’s world, it’s going to have to be virtual, but with Zoom, with Microsoft Teams, with FaceTime, with Google Hangouts, there’s a way to infuse yourself and your relationships with positivity to help build you up and to help pass you through these troubling times.

When we say we’re all in this together, nobody does it alone. And sometimes we’re so proud and we’re so afraid to share our vulnerabilities, that’s not what confidence or high-performance life is all about. It’s about recognizing that we are in this together.

Pete Mockaitis
Okay. That’s good. Now, you mentioned physical stress tells. Please, flag them right up front. So, some listeners might be like, “Huh, that’s been going on.”

Ivan Joseph
You think about it, right? We don’t recognize we need to always talk about stress. There’s two types of stress. There’s distress and there’s eustress. Eustress is the positive pieces that raise our levels and help us perform better. And distress is the one that overwhelms us, how we react to that stress overwhelms us.

I remember when I was first leading, a stressor for me that I was not ready, the skin on my hand started to peel. I started to get like serious, like bad cotton ball mouth. But there’s also a point where I need to be at the right level of performance anxiety in order to get the best out of me. When the butterflies are in your stomach, when you’re feeling your heart start to raise, I know I’m ready. I’m at my peak game.

Have you ever had a client or a guest on your show where you are like, “Man, I was on. I brought my A-game to this guy,” and thought about how you felt just before that moment?

Pete Mockaitis
Yes. Well, you know, it’s funny, just before we spoke, I was feeling a little bit like, “Meh,” my energy level was sort of lower and, yeah, I was just sort thinking, “Well, how would I prefer to feel?” I was like, “Well, I’d like to be fascinated and powerful and curious.” So, yeah, I guess that’s how I feel before a great interview.

Ivan Joseph
Right. I think it’s really important about how we connect with those around us, and not just the energy we give but the energy we draw from those people.

Pete Mockaitis
That’s good. Thank you. Well, let’s see, so in your book you mentioned five skills, and it sounds like we’ve hit a few of them: positive thought, team building, grit, higher expectations, and focus. Are there any of these that you think we’ve covered too shallowly and we got to give a little bit more love to before we shift gears and hear about some of your favorite things?

Ivan Joseph
Well, I think the one that we haven’t touched is this ‘higher expectations’ one, and I think this is really key about we talk about it from the Pygmalion Effect is what we call it in the world of leadership or sport in which people will rise through a minimum level of expectations. And I think this is really important for leaders that are out in the field. It’s about, “How do you lead people to be excellent and confident? And how can you influence them?” And one of the ways is about catching them when they’re good because they’ll raise your minimum level of expectations.

And what I mean by that is we know that if you are critical, if you give negative feedback, “Hey, I need this presentation to look like this. Hey, this chart didn’t have what I needed on it. Hey, I need you to do this, this, and this,” that we know that we’ll get the behavior we want. But, typically, it erodes the relationship. Typically, it creates conflict.

If we can, instead, forget about that, the negative things that people are doing, and instead focus on the team member that might be doing it right, meaning, you’re in a meeting, “Hey, folks, thanks for coming on time to this meeting. It helps us get started.” Or somebody presented a report, “Hey, I love how this report was. Notice the font size is the way I want it. I love that the logo is here on the bottom left.” Instead, what happens is you catch people when they’re good. And what we’ve known and what we’ve seen in the research is that improvement exponentially improves over when we catch them when they’re bad.

In the world of psych, we call this the social learning theory, is that people learn through observation. If we can focus on the excellence, now, what happens is instead of us tearing down a player over here who was really sour or bitter or angry because of our feedback, we built up somebody else, and they feel great and aligned to you and really increase their loyalty and their willingness to follow you, and we’ve said somebody else over here is like, “Oh, I better pay attention. I want that same feedback.” And the whole organization rises because you catch them when they’re good.

Pete Mockaitis
Oh, it’s excellent. Thank you. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Ivan Joseph
Well, I think the last piece is just to remind people that this is a skill. The skill of self-confidence isn’t about just sitting here and, “Okay, I’ve tried. I wrote this letter, I read it once, it didn’t work.” “Oh, I said my affirmation today, and it didn’t happen.” “Well, I tried praise and it still hasn’t happened.” We have to be willing to persist just like the master of any task in the workplace, and give it an opportunity to grab hold.

And so, for the listeners that are out there, be patient with yourselves, and be patient with the people that you’re leading, because good things will happen if you give it an opportunity to shine, and you will see a cultural shift in the people, and, most importantly, or just as importantly, a cultural shift in yourself in how you approach leading.

Pete Mockaitis
Oh, beautiful. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Ivan Joseph
Well, one of my favorites is an old Apple commercial. I always attribute it to Steve Jobs but I know it’s somebody different, but it was after Steve Jobs had been kicked out of his company and he came back, and they launched this commercial in the Super Bowl, and it was called “Here’s to the crazy ones.” I don’t know if you know. It’s really a poem. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.” And I’ll fast-forward to the last line, “Because the people who are crazy enough to think they can change the world, are the ones who do.” I love it because it speaks to a higher purpose.

Pete Mockaitis
Thank you. And how about a favorite study or experiment or bit of research?

Ivan Joseph
Oh, gosh, being a psychologist, I have a whole bunch. But one of them is a study by Jacobson and Rosenthal. Jacobson and Rosenthal studied the Pygmalion Effect in a New York high school, and what they did was they brought some teachers, and then they said to these teachers, “Hey, we developed this late-blooming acquisition test. It’s an amazing test. It will tell of all your students who the best late bloomers are.”

And so, of course, the teachers said, “Yeah,” and so they administered the test. And these students in the back of the class, the very back, the ones you would think would be the dumbest, most bonehead, because that’s what they sit. At least, that’s where I’ve sat but don’t tell anybody. They said, “These students here scored the highest on the late-blooming acquisition test. We’re going to come back at the end of the year and see how our test works.”

So, Jacobson and Rosenthal show up, and sure enough, at the end of the year, the teachers were excited, “Ah, your late-blooming acquisition, this was amazing, it worked. It did everything what it’s supposed to do.” But, as you can imagine, the magic of it was there was no such thing as a late-blooming acquisition test. It was a confederate. It was a ploy. In fact, what happened was the teachers, because they expected more from these students, they called on them more. They didn’t ask, they didn’t take the dog-ate-my-homework as an excuse. They didn’t say, “I don’t know good enough.” They didn’t say, “Okay, you know how you avoid eye contact when you don’t know the answer?”

By those teachers interacting differently with those students, those students exceeded their own expectations and rose to the expectations of the teachers. And this has been a key tool in my leadership toolbox.

Pete Mockaitis
Thank you. And how about a favorite book?

Ivan Joseph
Oh, well, one of my favorite books, and don’t tell anybody because it’s one of those things. It was Awaken the Giant Within by Tony Robbins.

Pete Mockaitis
Oh, hey, we have some more Tony Robbins references here, yeah.

Ivan Joseph
Right. Have you read that one?

Pete Mockaitis
I believe it is on my shelf, yeah. When I was a teenager, Tony Robbins was who I wanted to be. Fun fact, I was a weird kid. But, yeah, what’s something useful from that book that was impactful for you?

Ivan Joseph
You know, at the time I read that book I’d flunked out of school and I hadn’t told my parents. And, for me, what I liked about it was it gave you the ownership and the control. It was about awakening the giant within. Stop blaming everybody else outside, external reasons for why you’re not succeeding. It’s time for you to really take ownership, and you have the ability to control your destiny, where you want to be, who you want to be, and what you want to do. And I remember taking that to heart and really just taking my life right by the scruff of the collar and just deciding I was going to drive where I wanted to be.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Ivan Joseph
Well, I’m a big believer in surrounding myself with the right talent. And so, for me, that tool is I’m really careful about who I choose, and I really pay particular attention about who I hire and how I hire. And you always talk about it, it’s like fire fast, hire slow. I don’t think people think enough about building culture, and these other things that when you’re asking the questions around the workplace or in the interview process that will get at, “Who do you want and do they fit?” because that fit is so important. That values alignment is mission critical.

Pete Mockaitis
And how about a favorite habit?

Ivan Joseph
I’m a morning person and I found this out by accident. But one of my favorite habits is getting up early to make sure I align my day up right. That time before anybody gets up is so productive. I’m not part of Sharma’s, 5 AM Club. I’m not that, but I’m probably a 5:30-5:45 club. But the ability to set your day out to really think about what those three big buckets, or four big bucket things are, that’s the way you move your needle.

Pete Mockaitis
Okay. And tell me, is there a particular nugget that you share and you’re known for, people quote it back to you often?

Ivan Joseph
I think it’s about getting away from the people who will tear you down. I think that’s really important because you will start to believe them. And if you can’t be really careful and mindful of who those people are, then you’re setting yourself up for failure, and they will undo all the good work you’re doing for yourself.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Ivan Joseph
Well, I would point them to You Got This launching soon as an Amazon website, or an Amazon book but I’d also point them to my website Dr. Ivan Joseph coming soon, so stay tuned. You can find me on Twitter, I guess, @DrIvanJoseph.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Ivan Joseph
I think one of the things that I want to remind people is that you’ve got to remember that if you don’t think you can or if you don’t believe in yourself, nobody will. And I want to remind them that they’ve already achieved success, if they’re in a position right now where they’ve done a really nice job, or they’ve been promoted, and so we already know that you’re capable and competent. Just remind yourselves of that and keep reminding of yourselves of that when you go out into that next-level job and opportunity.

Pete Mockaitis
Well, Ivan, thanks so much for taking this time. And I wish you lots of luck in all your adventures.

Ivan Joseph
My pleasure. Thanks for having me, Pete. I really appreciate it.

500: Building Unshakeable Self-Esteem and Confidence with Victor Cheng

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Victor Cheng says: "I'm worthy simply because I exist."

Victor Cheng discusses the mindset and habits that lead to powerful self-esteem and self-confidence.

You’ll Learn:

  1. The foundational mindset that yields self-esteem
  2. The three skills for developing healthy self-esteem
  3. How to recover from confidence-shaking setbacks

About Victor:

Victor Cheng is the founder of CaseInterview.com, the most prominent blog on the management consulting industry.  He also serves as a strategic advisor to Inc. 500 CEOs, and has been featured as a business expert in media, including Fox Business TV Network, MSNBC, TIME, The Wall Street Journal, and Forbes.

Victor is a former McKinsey & Company consultant and has been a senior executive in several publicly owned technology companies. He’s a graduate of Stanford University with a degree in quantitative economics, and the author of several business books.

Resources mentioned in the show:

Victor Cheng Interview Transcript

Pete Mockaitis
Victor, thanks so much for joining us on the 500th episode of How to be Awesome at Your Job.

Victor Cheng
Thanks, Pete. I appreciate that and honored to be the 500th episode.

Pete Mockaitis
Oh, yes. Well, I’m delighted to have you and, in a way, I really think of you, I don’t know if you know this, Victor, but your voice is inside my head almost every workday as I think about how to make epic content and build audience. And you’re sort of like maybe my content conscience, the little voice in my head who won’t let me get away with publishing suboptimal stuff, so I think all the listeners can thank you for that.

Victor Cheng
Thank you. I appreciate that.

Pete Mockaitis
Well, so I think one of my favorite tidbits along those lines was we were making a program together for interns, and I had something about, “Hey, have enough clothes ready so that you don’t have to do laundry for two weeks.” And you said, “Pete, this is not sufficient. I need to hear how many blue dress shirts, how many white dress shirts, Like, “Okay. Yes, sir.” And that’s really stuck with me, it’s like, “Okay, am I thinking about this from a, ‘I have two weeks of clothes,’ or am I thinking about this from a, ‘These are the particular garments that you need?’” It makes all the difference.

Victor Cheng
Yeah, I know I think I always like to have, when I help people, I try to be as actionable-oriented as possible and I know some of the preparations you sent over for our talk today was around be actionable as you can, and I strive to do that as best I can and it sounds like you do too.

Pete Mockaitis
Oh, thank you, yes. Well, so let’s talk a little bit, you and your team at CaseInterview.com, you serve another audience of professionals who would like to achieve and more and do better. Can you orient us, what’s this brand all about?

Victor Cheng
Yeah, so the case interview term refers to a kind of interview that’s very widely used in the management consulting industry, and I help people who aspire to enter that industry with that interview process, which is very different than other industries. And so, most of my audience are people who at one point in their careers were very interested in that interview process, and most of my readers are either have worked in consulting, used to work in consulting, tried to work in consulting but went in a different direction. And the one thing they have in common, which I think they share with your audience, is they really want to be awesome at their jobs. And so, that’s kind of a tie-in between the two of us.

Pete Mockaitis
And you’re also really great at zeroing in on what do folks really want and need to learn and then building that for them. And so, I understand you and your team, you were kind of surprised when you discovered this need for developing self-confidence and self-esteem. How did that come about?

Victor Cheng
Yeah, the short answer is listening and paying attention. So, I noticed that we would try to help people be successful in their careers in this particular industry. The industry is very difficult to get into, maybe like less than 1% acceptance rate. So, there are a lot of people who strive to get in but can’t, and a lot of them will contact me, and say, “I just feel so down and out. I went very far in the interview process but I didn’t get a job offer that I wanted, or I got a second-tier offer.”

And so, you find these people who are, in many cases, with Ivy League degrees, sometimes multiple Ivy League degrees, feeling they’re kind of worthless when they’ve accomplished almost everything except kind of these one or two things that were really important for them. And so, I realized there was kind of a gap between kind of their achievements and how they feel about themselves. And so, I’m noticing, “Hey, there’s a self-esteem problem.” I see sort of, quite often, within my audience and started to help them with that issue.

Pete Mockaitis
Well, that’s fascinating right there in terms of you said multiple Ivy League degrees and all kinds of credentials and achievements, and yet that’s sort of not enough, they’re not experiencing or feeling the self-esteem and the self-confidence. What do you suppose is underneath that?

Victor Cheng
Well, one of the things I like to distinguish between is the concept of self-esteem versus other esteem. And esteem really is how one feels about one’s self. And how one feels about one’s self kind of either come internally, right, and that would be self-esteem, or it can come from external sources. So, when someone is feeling really rotten about themselves because something outside of them has occurred, they didn’t get into this school they wanted to, they didn’t get the job offer, there was recession, their net worth took a big hit, stock market went down, they didn’t get a promotion, whatever that might be, and that is what I call other-based esteem. And that is when you tie your identity and sense of self worth to things outside of your control in your environment that aren’t always your decision.

Pete Mockaitis
Yeah. Well, so I think that that’s common and I would certainly prefer to have my esteem coming from myself as opposed to the fluctuating whims of the economy or other people’s opinions. So, how do you pull that off in terms of building that internal fortress of self-esteem?

Victor Cheng
Well, this starts with the mindset and the mentality. I think there are sort of two schools of thought or two ways of looking at the world and human worth, right? So, one is what I call the newborn baby approach, which is when a new child is born, like everyone looks at this baby, “Oh, they’re so amazing, they’re so precious, they’re like perfect in every way possible,” even though probably they aren’t in an objective sense, but that they have inherent worth, that they’re amazing purely because they exist. They haven’t got into Harvard yet, they haven’t had major achievements, they haven’t done many, many things in life because they’re literally just existing. And so, that idea of inherent worth I like a lot. And it’s very much associated with healthy self-esteem.

The other approach, which I mentioned, I alluded to earlier, was we tie our identity to outside achievements. So, one of the important things with developing self-esteem is to accept the premise of self-based esteem. And the premise of good, healthy self-esteem is this concept of inherent worth, that you and I, we’re worthy human beings solely because we are human beings and for no other reason. So, it’s a starting point to buy into that belief.

And anytime one’s actions or instinctive impulses of beating one’s self up for some kind of perceived failure, you have to remind yourself, “I’m worthy simply because I exist.” So, that mindset is an important starting point to have to kick off that process. And then the rest of the process really involves a lot of self-acceptance. When you have, externally, wanting to esteem, your esteem will fluctuate based on kind of the whims and volatility of the external world.

And what a lot of people do when they have the external environment changes for the negative, they feel worse about themselves, and they either beat themselves up, feel ashamed, embarrassed, or irritated at themselves, or shaming themselves. And that is a symptom or a sign of lack of self-acceptance, right?

So, when the world changes, when your life changes, when you make a mistake, healthy self-esteem people say, “No, I still care about myself, I still value myself, I still love myself. I may choose to do things differently going forward based on mistakes and lessons I’ve learned, but as a human being, my worth does not fluctuate based on my achievements or how the external world perceives me.”

Pete Mockaitis
Ooh, there are so much really good stuff here and these are some really, I guess, profound philosophical nuggets in terms of I’m thinking about many religions or wisdom traditions. We talked about the intrinsic dignity of a human being, whether it’s Christianity, humans being made in the image and likeness of God, or from a secular perspective, like the United Nations’ Declaration of Human Rights. And so, I’m with you, I’m bought into that. But if folks aren’t, do you have any kind of support pillars or evidence or how do you persuade them to make the leap?

Victor Cheng
Well, I think it comes twofold. One is the choice, making that choice consciously, and then the second part is there are certain sets of behavior       s and habits and practices that help reinforce that. And so, I don’t have a magic pill, if you would, on how to get someone to sort of buy into that idea. It really is deciding that’s the way you want to live your life. And after that, it’s making a lot of habitual choices and habit changes, which I’d love to talk about, in terms of reinforcing that. But, really, it comes down to a choice because you either say, “Hey, I’m going to live that way,” or not. And then if you decide to live that way, then it’s getting better at the habits around that.

Pete Mockaitis
All right. Well, what are some of those habits that go a long way in terms of reinforcing that?

Victor Cheng
Right. So, once you believe that sort of philosophy in life, if you would, and you’ve come to realize the importance of self-acceptance, there are three other skills that are really important to developing healthy self-esteem. And those are what I call individuation, boundaries, and self-care. So, let me explain what each of those are because they’re kind of, you know, those terms come from the psychology world so not everyone may be familiar with them.

But individuation is a huge one. I think this is where a lot of people, myself included, have had difficulty in making the transition from other-based esteem to self-esteem. And individuation basically says, “I am comfortable with myself, with my thoughts, and my feelings, and my identity. And my thoughts, feelings, and identity will not be altered based on your thoughts, and your feelings, and your identity.”

So, for example, do you have a favorite sport, Pete, or a favorite team?

Pete Mockaitis
Well, I don’t follow sports much but my favorite sport to participate in would be swimming or weightlifting.

Victor Cheng
Got it, okay. So, Michael Phelps, great swimmer, most of us have heard of him. You could argue Michael Phelps is the greatest swimmer of all time. I could argue something completely different. The ability to have what’s called good individuation is where I can feel confident in my decision on who I think the greatest swimmer of all time is, you can feel confident in yours, and we can both acknowledge that we have a difference of opinion on that, right?

So, where you find is some people with very low self-esteem and no self-esteem cannot agree to disagree, right? They have difficulty agreeing to disagree. And what ends up happening is when you see two people with low self-esteem who lack this skill, the arguments never end because they’re trying to convince the other person they are right.

So, a simple example is my favorite flavor of ice cream is vanilla, yours might be chocolate. We could argue who’s right, but what this really is, is a conflict of opinion. You have your opinion for what you feel is the best flavor of ice cream, I have mine, and if we were sort of two healthy people with great self-esteem, we go, “Wait. You like chocolate, I like vanilla,” we agree to disagree, end of conversation, right?

And if you watch most sitcoms, most movies, a lot of marriages, you’ll find people will just argue forever. And the reality is there is no right, particularly when it’s a subjective subject, there is no right answer, right? And it’s really what you decide for yourself. So, people with good individuation won’t get riled up, or triggered, or irritated, or sucked into social media debates about something that’s basically an opinion. And so, that’s one part of healthy individuation, and you can separate the validity of your thoughts around your ideas from other people’s opinions about your ideas.

Pete Mockaitis
And I suppose maybe and this could be a totally different concept.

Victor Cheng
Sure.

Pete Mockaitis
But I’m guessing that if you’re strong and healthy there, then you can also be okay discovering that you’re wrong and adopting a new belief, like, “Holy smokes, Victor, you’ve brought up some excellent points about Michael Phelps that I was not previously aware of. I’m going to chew on this, and I may choose to adopt your position, but that doesn’t mean that I am a loser or a moron for having previously held a prior position.”

Victor Cheng
That’s right. And so, people with healthy self-esteem and self-based esteem are able to hear feedback without getting defensive because either of us are totally wrong, or actually there’s some merit there and I can consider it, but regardless of whether I accept it or reject your feedback, in no way is your feedback going to impact my sense of identity and worth because I’m pretty secure in my identity and worth.

And so, that’s why there’s a huge advantage at being awesome at your career when you have good healthy self-esteem because you can listen to feedback without getting defensive. And if you look at some notable figures in sort of in the news these days, some very high-profile people cannot take criticism, they cannot admit when they’re wrong, they can’t take feedback, they can’t apologize, they double and triple down on a position even when all objective data and feedback says they’re wrong, and that can oftentimes be a sign of someone who’s uncomfortable being wrong because they tie being wrong to a sense of poor identity. And so, that can be a very difficult situation to navigate.

Pete Mockaitis
Well, yeah, I think there’s a famous scientist, and maybe you’ll know this, but there was quote I thought was awesome. It went something like there were two scientists, they were having a bit of a disagreement over time about a theory of sorts, and then one scientist got some great experimental data, then the other scientist said, “Hey, all right. It looks like your theory is right.” And then the person who changed his view got criticized by the prevailing scientist, but then the changing scientist said, “Well, when new evidence, just that my prior beliefs were incorrect, I change my beliefs. What, sir, do you do?” Zing!

Victor Cheng
There you go. There you go.

Pete Mockaitis
I better look that up. All right. Okay, so that’s individuation. And we also got boundaries and self-care.

Victor Cheng
Yeah. So, boundaries would be setting rules for yourself to protect from people who have sort of toxic behaviors. So, one example is like name-calling. Name-calling is very, very damaging on esteem. If you call yourself a name, like, “I’m such a loser,” you do that a thousand times in your life, or 10,000 times, or 100,000 times, it’s going to have an impact, right? So, name-calling and avoiding it is super important to protecting your esteem.

So, one rule is I will never call myself a name, right? And if I do, I will call a timeout and find a different way to express my frustration. That’s an example about an internal boundary, a rule that I govern my own behavior. Another one is around governing what situations I am willing to allow myself to be in. So, for example, for me, if I’m in a situation when someone does engage in sort of very toxic name-calling at me, I have a rule that I will remove myself from that situation.

So, if it is one of my kids, and they’re getting really volatile, I will call timeout for myself. I will leave that room, I let my kids know, “When you’re ready to have this conversation in a respectful way, I’m willing to continue, and let me know when you’ve calmed down.” If it’s a client that does that, which does not last very long, I say the same thing, or eventually I fire them fairly quickly because I don’t want to be around people who would try to bring me down because it is not healthy behavior, not good for me.

So, boundaries are a set of rules, kind of if-then statements, if you would, that ensures that you’re going to be safe and your esteem is going to be protected. It’s a form of self-defense in a healthy productive way. And the way you define a boundary is, “If this scenario happens, then I’m going to do this.” “If I catch myself calling myself a name, then I’m going to immediately stop and try to find some other way to address that feeling.” So, it’s an if-then rule that you decide in advance as you discover the kinds of situations where you really feel very bad, like you don’t want that situation to repeat, you create a new boundary rule for yourself as a way to continually get you safer and safer and protecting your sense of worth.

Pete Mockaitis
So, name-calling, that’s a great area to put some boundaries around. Any other top boundaries you recommend?

Victor Cheng
Yeah, another one would be lack of acceptance of differences. So, for example, you know, we got in this debate of vanilla ice cream versus chocolate. A healthy version of that conversation would be, “Oh, I see, Pete, you like chocolate, I like vanilla. What do you know? We’re different. Okay, that’s great.” And I can affirm and validate that, “I can see clearly, Pete, you like chocolate ice cream,” right? And I don’t have to feel a pressure to try to change your mind, I don’t have to like shame you or say, “Only losers think chocolate ice cream is a bit like…you’ve got to be kidding me, that’s so 1990s.” I don’t have to do any of that putting you down.

So, one form of boundary is to look for people who can receive your ideas and not try to tell you your ideas are wrong. They might share additional information, they might try to persuade you, but they don’t make you try to feel bad just for having an opinion. Another variation of that that’s even more important is feelings. When you have a feeling, a feeling is always valid. A feeling is really a personal experience in how you’re experiencing a situation.

So, for example, if you go to a funeral, and maybe you didn’t know that person very well because you’re maybe with somebody, a significant other and they know the person really well, and you’re very sad because you just felt sad at the funeral. If someone who says, “Why do you feel sad? You didn’t know him, right? Like, that’s so lame,” that would be an example of someone who is encroaching on your right to have your own emotional experience about the situations you encounter.

And it’s neither right or wrong but all emotions have their own experiential validity that can be acknowledged. It’s such a healthy behavior to acknowledge your own feelings and to be around people who are able to acknowledge your feelings even though they don’t necessarily agree with them, and that’s a form of respect that’s important.

Pete Mockaitis
Well, not to muddy the waters too much here, but I’d love it if we can maybe make this even more difficult with regard to, so sometimes we have opinions about things that maybe they are perceived as right and wrong, have big consequences. So, let’s just say that there’s someone who’s vegan and they believe that meat is murder, and that the cows and all of the resources to tend to them are terrible for the earth and the greenhouse gases and CO2 and climate change, and meat is just bad news, and then someone else is an enthusiastic beef eater who’s into that. So, now, these folks need to co-exist and they have strong feelings. So, does that change the game at all or how do you think about those situations?

Victor Cheng
It depends on the context of the disagreement. If it is in general, “Is veganism right or wrong? Is eating meat right or wrong?” that’s one kind of conversation. And the other would be more like policy change, make changing the laws that govern society because laws impact all of us and, therefore, we need to settle that dispute. But if it’s a matter of personal choice, relating a healthy interaction is, “Pete, I see you feel very strongly about being vegan and I respect that choice that you make for yourself. It’s not the choice I’m comfortable making for myself and I can see that we’re different, but I totally honor and respect that that’s what you’ve chosen for your life.”

And you might say, “Hey, Victor, there’s some new information that you might not be aware of, we should be open to hearing some reasons why you, Victor, might want to consider eating less meat or even converting to veganism.” And I would say either, “Yes, I’m open to hearing about it,” or, “No, I’m not,” right?

Pete Mockaitis
All right.

Victor Cheng
If I say, “No, I’m not,” and you push it anyway then you’re crossing a boundary. You’re trying to control my personal life choices. This is my body, I control what I do with my body, and you’re encroaching on that limit. If I invite you, “You know, I heard a lot about it, I’ve seen some documentaries, I’ve seen some companies that try to make money in that market, yeah, I’m curious. What have you seen? Why are you vegan? Is it environmental? Is it philosophical? Is it moral? I’d be curious to learn more.” So, if I give you an invitation, and you accept that, then you can fully discuss that.

So, it is recognizing when a choice is yours to make, when it is somebody else’s to make, or if it is something that we are in it together. So, for example, we’ve got a coupon to go buy ice cream and we can only get like one pint of ice cream and we got to choose vanilla or chocolate, then we have a decision to make, that’s a joint decision. And we can agree that you like chocolate, that I like vanilla, you think chocolate is the best in the world, I think vanilla is the best in the world, that’s fine. We agree to disagree on our opinions on that but we still have to make a resource allocation decision because we can only get one, and that becomes a problem-solving exercise of, well, how do we solve that problem.

So, again, it depends on whether this is a judgment of somebody’s personal choice or is some kind of joint decision, or social decision, or team decision, or in a couple, a marital decision that impacts both people. So, that’s kind of the distinction between those two.

Pete Mockaitis
All right. Thank you. And now let’s hear about self-care.

Victor Cheng
Well, self-care is recognizing that in many ways you have to take care of yourself because you can’t always rely on somebody else to do it for you. And I think healthy relating is about taking responsibility for your own health, physically and mentally, and to look out for yourself. And I think healthy relating is when two people, if we’re talking about a romantic context, two people in a couple, they’re monitoring themselves, they’re figuring out what they need, they are requesting help from their partner when that help is needed, but it is their own responsibility to look out for themselves and to ask for help when they need it.

I think things get problematic when people sort of assume somebody else is going to take care of them for you, particularly if you just assume it but don’t actually ask or have them consent to it or form some kind of agreement. So, I think good maintenance and support of self-esteem involves taking care of yourself.

So, a simple example, it is very hard to have high self-esteem if, for example, you lack the ability to provide for yourself financially, right? So if you’re in an abusive relationship, whether that’d be like a marital one or working for a terrible boss, if you are dependent on that other person for your financial resources and they put you down, for example, it’s very hard to walk away because you have a form of dependence on them that makes it very hard to assert your boundaries to keep yourself emotionally safe.

So, if you have your own ability to earn your own living, you have a resume that’s strong, you have the ability to go get other jobs if you need to, then it becomes easier to say, when someone steps across the line, to say, “You know, that wasn’t cool with me. I’d like you to stop doing that.” And if it happens repeatedly then I need to reevaluate whether I can be in this form of relationship with you or not. And that gives you a lot of power to take care of your needs when you have the ability and means to take care of yourself.

Pete Mockaitis
So, when you say self-care, I was originally envisioning meditation and massage and sleep, but you’re thinking about just actually having the means to care for yourself.

Victor Cheng
Yeah, and that’s certainly included in that, but it is a very broad sense. So medical health, dental, like the basics of life. It is very hard to feel good about yourself if you feel ill, right? And so those two go together. So, all those skills become a form of esteem. So, think about the opposite, think about sort of the stereotype of the man-child, right? Usually male, maybe in the 20s, 30 years of age, and they just can’t take care of themselves at all. They aren’t able to feed themselves. They can’t do their own laundry, they have difficulty paying bills, and they feel bad about themselves.

And so even though they have inherent worth, they feel bad because, like, “I have to rely on everyone else around me to do anything.” And so, it’s very hard to feel that sense of internal power when a lot of basic needs you can’t meet for yourself. You’re just so reliant on other people. So, you can see how someone would naturally gravitate towards having this sense of worth be tied to other people’s opinions that fluctuate just because they do when you can’t take care of yourself. You get much more sense of a grounded-ness around a volatile world when you have the ability to take care of yourself.

Pete Mockaitis
Well, you know, that’s really true. And what’s coming to mind for me right now is the funniest example. But we had a situation in which, well, I guess, so we’re recent homeowners.

Victor Cheng
Oh, cool.

Pete Mockaitis
And so it’s kind of doesn’t feel so great, I guess from a self-care perspective, when I don’t really understand what the heck is going on with so many of the systems, with plumbing, or electrical, or whatever, and maybe people feel this way like when they go to the mechanic with their car. And like, “I don’t know what’s going on, I hope you’re not lying to me and ripping me off with the work that needs to happen.”

And then, by contrast, we had this experience where our refrigerator temperature was just going up in such that it wasn’t even cool anymore and we had to throw some things out, and that was sort of frustrating because it was only like three years old. And so, I went through a process of assessing the temperature with this cool temperature laser gun and watching some YouTube videos.

Victor Cheng
That sounds like you, by the way.

Pete Mockaitis
Yeah, clearing some stuff out and opening a panel on the freezer and discovering that there was a huge ice clog where the cold air flow would go from the freezer so I resolved all of this, and then things worked properly. And I just felt awesome.

Victor Cheng
Yeah, of course.

Pete Mockaitis
I am capable of ensuring that my family’s food remains safe and cool.

Victor Cheng
Yep, I can totally relate. And I recently moved in this new house. Like, a lot of little things I didn’t like, it’s like light switches and light bulbs are wrong, so I changed all the light switches, they’re all motion-sensor lights. I put timers in the bathrooms because I wanted them to have an auto off, so I changed all that, and a few amounts of electrical works, I changed out a chandelier. I did this like 15 years ago when I first bought a house a long time ago, and it felt really good to be able to do it myself. And, sure, I could’ve hired an electrician but these are literally 10-minute jobs, there’s something very satisfying for me about doing that.

And this will be kind of crossed over from self-esteem into self-confidence. So, what you just talked about, what I just talked about, is we are developing competence in certain areas, and part of that feeling of feeling really good is feeling confidence in our competence in our ability to do certain things. And sometimes people kind of get self-esteem and confidence mixed up, but this is probably a great segue to switch it over to talk more about self-confidence and where that comes from.

Pete Mockaitis
Oh, yes, please. Well, how about we hit that distinction, and then we talk about self-confidence?

Victor Cheng
So, self-esteem really is how you feel about yourself and your worth as a human being. It’s very global around the essence of who you are. And confidence tends to be situational-dependent around particular areas of skill. So, I am not confident at dancing ballet, okay? Not my thing, never done it, never taken a class, I watched my kids do it when they’re little, but I feel very un-confident in my ability to dance ballet. In fact, I feel terrified if I had to do that in public.

But when it comes to this case interview thing, the thing I’m known for professionally, I’ve been doing it for so long, I’ve done it so many times, I’m very confident in my core area of expertise professionally. And so, confidence is about a specific domain of activity whereas self-esteem is about your domain as a human being. That’s kind of the difference in scope between those two concepts.

Pete Mockaitis
Okay. That’s very clear. And so, when it comes to boosting self-confidence within a domain, how does that go about?

Victor Cheng
First, there’s competence. How good are you at something objectively? There is what I call outer confidence. What are your behaviors and actions, and how do they signal your comfort level with that particular skill? So, an example would be you see something in a job interview and they feel, they act very nervous, very fidgety, they say, “Hmm,” and “Ahh” a lot, and they look un-confident, and that prompts an external person to question their competence. So, it’s this idea of outside or external confidence, how you come across.

And then there’s internal confidence which is really how you feel about your skill level in that particular area. So those three, I think, are more useful way to think about this idea of confidence because sometimes you can act confident but be really incompetent and not know what you’re doing and people figure that out eventually. You can be really good at what you do but you sort of underperceive your own skill level and you sell yourself short a lot. That might be something called like impostor syndrome if you’re familiar with that term. So, it’s useful to have those distinctions because you address each of those particular challenges in those three different areas quite differently.

Pete Mockaitis
Well, yes, I’d love to hear, so if you want to build that up, how would you recommend making it happen?

Victor Cheng
Several what not to do. So, one thing people often suggest is to come across as more confident, “Fake it till you make it.” You’ve heard that phrase. And I disagree with that a lot. I like this idea of what I call earned confidence, which means like I put in the work, I feel good about myself, and I demonstrate that. So, in your case, it’s around the refrigerator. In my case it’s around light switches. We put in the work, we learned the skill, we got better at it, we feel really good internally about it, that inner confidence, and then as we talk about what we’ve done, we express our stories and our experiences in a confident way, and it comes across. It’s sort of a standard cycle when everything works really well.

So, the first foundation of all this is to really accurately assess your competence level. Like, what is your skill level in this area? So, with ballet, for example, my skill level is zero, right? My confidence is also zero. It makes no sense for me to try to fake till I make it because I’m just going to look like a fool. Better to admit it.

Pete Mockaitis
Yeah, these are the American Idol people.

Victor Cheng
Yeah, better to admit it than to prove it to other people. So, if I want to improve my confidence as a ballet dancer, what I really need to do is to work on my competence, work on my skill level, and learn, and put in the work, to learn the skill, and to get good at it. And as that improves, for someone with good self-esteem, as your competence improves so does your confidence because they’re supposed to go hand-in-hand when you have a good sense of self-esteem.

So, for those situations where, again, foundation is there, good sense of self-esteem, you’re lacking a skill in an area, you don’t feel defensive about it, you can completely admit you don’t know, you want to learn, you want to receive feedback, the next step really is just to go get the skill. Learn, read a book, YouTube videos, whatever it is, get the skill, practice the skill, get good, and confidence naturally flows from that because you’ve earned it, because you’ve rightfully earned it. So, that’s sort of like the ideal scenario.

Sometimes people have a situation where they have that skill level but for whatever reason they are either over or underconfident particularly externally. And oftentimes that can be sometimes a sign of low self-esteem. So, for example, if I’m really good at what I do, but I constantly put myself down, I’m constantly like really unsure of myself, yet my track record is 100% correct, like my objective track record is amazing, but the way I act about that and express that is very, very poor, that can be a self-esteem, a signal of a self-esteem problem because maybe I feel like I don’t deserve this feeling of confidence that I’ve rightfully have earned but don’t feel comfortable accepting. And so that becomes a different way of solving that problem.
So when you’ve earned the right to be confident but you just can’t do it, that becomes more of an issue of looking at your sense of self-esteem, the things we talked about earlier about self-acceptance, individuation, having good boundaries, and self-care, and you kind of go back to the foundation sort of shore up the foundation. The flipside is also true where if you are always overconfident and the way you express your level of skill is far greater than your actual skill level, that’s called arrogance, right? And you’ll see people oftentimes perceived as arrogant.

In those situations, their sort of cockiness is one that’s not earned and kind of rubs a lot of people the wrong way when they’re overly confident, they have not earned the right to have that confidence. Michael Phelps says he’s the best swimmer of all time. That’s like called accurate thinking, right? He’s confident, he’s not cocky, he’s not arrogant, it’s just true. If I say I’m the greatest swimmer in the world, I’m being an arrogant fool because, clearly, I’m not, right?

And so, if I’m doing that regularly, always overestimating my own sense of competence in an area, projecting a level of confidence that is not earned, that, too, is a form, oftentimes a form of low self-esteem. And it’s a little counterintuitive but the reason that happens is because people with low self-esteem cannot bear the thought of being thought of as poorly, or being imperfect, or having flaws, or having to learn something because they haven’t developed the skill yet so they go around pretending and projecting a level of confidence that’s not warranted as a way to hide the fact that they’re really ashamed of their skill level. And so that, too, can also be a form of self-esteem problems.

Pete Mockaitis
Yeah, okay. Well, this is very helpful in terms of the distinctions and a means of folks recognizing themselves in some of this. you can kind of diagnose, “Okay, well, then what are the interventions that’s going to make the impact?” Because it’s a very different road in terms of, “Okay, hey, got to build some skills,” versus, “I got to see if I really do buy into this notion that my worth doesn’t fluctuate with other people’s opinions.”

Victor Cheng
Yeah, and it’s an entire process. I like the word practice. It’s a practice to stay focused on yourself, to stay grounded, and to get your sense of worth from internally. And I think it’s important to only be in situations that can reinforce that and try to avoid situations where that gets eroded over time.

Pete Mockaitis
Well, I want to hear, if you do take a hit, like so you have many folks that you know who they had big dreams, the dream job, the interview didn’t go their way, or there’s disappointment, or demotion, or getting fired, when you take a hit, what’s sort of your recommended SOS or recovery strategy there?

Victor Cheng
Yeah, so when you want something, you don’t get it, sort of the natural and appropriate and healthy reaction is a feeling of disappointment, right? “I wanted that, I didn’t get it, I feel disappointed.” So, someone with healthy self-esteem will feel naturally disappointed. They’re human, that’s what they do. What’s unhealthy and more indicative of low or no self-esteem is when a setback occurs and rather than be disappointed, they go way beyond that to say, “I’m a loser. I feel worthless.” At the extreme, it’s, “Maybe I should kill myself,” that would be the extreme version of that, “because I didn’t achieve, and, therefore I have no value. When I have no value, well, logically, why would you want to continue living if you have no value.” That’s kind of the weird mental cognitive distortion of that sort of spirals around suicidal ideation and whatnot.

So, the SOS on that really is sort of going back to around self-esteem, and when there is a setback, one of the things you want to do is to have self-acceptance. This goes back to one of the key steps of self-esteem, is having self-acceptance. And one thing I didn’t mention earlier about self-acceptance is rather than using other people’s opinions or achievement as sort of your scorecard on how you feel about yourself, the opposite of that is to have an internal scorecard, if you would, on how you feel about yourself and, in particular, have the internal scorecard not be around achievement but around values, what are your personal values, what’s important to you in life.

And so, I’ll give you an example. So, a couple of my values includes respect, kindness, love, adventure, learning, teaching, these are things that are important to me. And, for me, at the end of my day, like, “Did I have a good day?” That’s the question I ask myself, “Did I have a good day this week? Or this day? Did I have a good week this week? A good month this month? Did I have a good year?” And it’s easy to use as sort of measuring stick to make that determination. Again, the alternative is to have an internal measuring stick around your own values.

So, for me, regardless of whether I have a setback or not, I say, “Well, today, was I respectful to myself and to others?” I go, “Yeah, I think I was.” “Was I kind to myself and others?” “Well, yeah, I was.” “Did I learn something new today?” “Oh, yeah, I definitely learned a lot today because I made some mistakes.” “Did I teach something today?” because I’m big on teaching. “Like, yeah, I did teach somethings to my kids. I turned this failure into a lesson for my kids and so they can learn from my mistakes so I feel good about that.”

And, basically, you kind of go through the list of your own personal values, and you go, “Okay, did I live by my values today? Separate from outcomes, separate from what may have happened, positive or negative, did I live by my values?” And if I do, it was a good day. And if I didn’t then I have the option to do better tomorrow. So, it’s a good way to buffer one’s self from specific outcomes because you can’t always control the outcomes. We can only control what we put into the outcome.

So, you can control the inputs, cannot always control the outputs, and the way to measure your value from a sense of self-worth standpoint is to compare your inputs relative to your values and see if you’ve lived the way you wanted to and did you put in the effort the way that you wanted to. And then if you did, be happy with yourself because you did what you’re supposed to do in the way you want to do it. And what happens, not always in your control.

Pete Mockaitis
And I imagine it really is powerful compounded sort of day after day, week after week, with those check-ins in terms of really forming kind of like an unshakeable core in terms of, “This is who I am and what I’m about and what’s more important to me is how my check-in goes internally than whether you give me this opportunity right now.”

Victor Cheng
Yeah, and I think the inverse is also true. If you don’t do the internal check-in against your internal scorecard, then the temptation is very, very strong to do it with the external scorecard, right? So, “I didn’t get the job offer,” “My net worth wasn’t as high as my friends and peers,” “I didn’t get the promotion. I got passed over.” Whatever setback you have in your external world and have lived it. It’s a miserable way to live because these are things that aren’t in your control. But how you contribute to what you do and how you show up, how you put in the effort, how you conduct yourself and your own behaviors, that is 100% in your control. 

And so that’s why it’s less volatile is because it’s in your control. And you can control it. And if it doesn’t go well, you can change it. When it’s very achieve- and externally-driven, you can’t control it, which means if you had a bad day you can’t even fix it because it’s something somebody else is deciding, not yourself. And that’s a very hard way to have a very calm and peaceful life when you’re always dependent on the whims of the external world, which is at times quite whimsical.

Pete Mockaitis
Yes. So, that’s powerful stuff. Victor, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Victor Cheng
I’ll mention one other thing that kind of can sort of get people on the wrong track around self-esteem. Self-esteem, when done well, comes from parents with good self-esteem, that’s maybe a better way to say that. So, when they’re pretty comfortable with who they are, they’re very well individuated in the sense that you can disagree with your parents and they’ll be okay with that, and they have good boundaries, and they have good self-care, they’re good parents who have that skillset are going to naturally teach that to the kids.

When that process sort of goes awry is how you end up with adults who have other esteem, like myself for most of my life. And so, this concept of what I call traumas, that’s useful to be aware of. A trauma can be like a major life event. So, like if your parents were killed in a car crash and you’re orphaned at five years of age, like this whole process of building self-esteem gets completely contorted and can get really off the rails, right? That’s an example of a major trauma.

Another example of trauma is what I call a micro trauma. It’s lots of little things that erode your esteem what otherwise would develop in childhood, and that could be as simple as your parents only paid attention to you when you brought back a perfect 4.0 GPA. You got all As and suddenly they’re really excited about that. And you got one B and they kind of look the other way. And it was very clear that you weren’t approved of, right? When that happens hundreds of times, thousands of times in little ways, those micro traumas, they really add up. And so, even if nothing major negative happened in your life going up until maybe age 20, if a lot of little things just repeat over and over and over again, you can still destroy the normal path of self-esteem through sort of this erosion of what I call micro traumas.

So, that’s something to realize. If you haven’t been around people with a lot of high self-esteem, particularly the people who raised you, that’s a very high likelihood you’re going to have the same kind of other-based esteem that they may have. And people with other esteem tend to inflict micro traumas on the people around them. And so, it’s just something to be aware of to get with your own behavior towards others and also to be mindful of the other behaviors that you’re receiving from others to determine whether that’s something you want to be around or not.

Pete Mockaitis
Yes, thank you.

Victor Cheng
Sure.

Pete Mockaitis
Well, now, could you share with us a favorite quote, something you find inspiring?

Victor Cheng
There are several that I like coming out of the book, The 7 Habits of Highly Effective People. I found that book when I was 17, 16, and it’s taken me more decades than I care to count to try to master the seven habits. I think I’ve gotten six down. I’m still working on the last one for the last two decades which is around self-care, ironically. He calls it renewal or sharpening the saw, which is another word for self-care and taking good care of yourself in all aspects.

So, I like all the seven habits. I think one is “Begin with the end in mind,” what do you want to achieve in your life and kind of work backwards. Another one which is really great for self-esteem is “First seek to understand the other person before you seek to be understood.” And so that goes back to our example of why you like veganism versus not, why you like chocolate ice cream versus vanilla, and be able to hear other people. You can only do that really well if you have good esteem where you don’t feel threatened by somebody’s opinion that might be different than yours. You can genuinely hear them and understand them, that’s a very useful skill.

So, I love all of seven habits and I find those quite useful as a way to live life.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Victor Cheng
Let’s see. Well, personally, I carry a Leatherman. I have one in my belt right now. It’s a multifunction tool, kind of like a Swiss Army knife but better.

Pete Mockaitis
Oh, literally, a collection of physical tools.

Victor Cheng
Yeah, literally. It does really. That helps me function around the house much better. I like that. And then, let’s see, on the job. I like Trello, which is a workflow management tool. I use that as a workflow management tool. I like that for coordinating multiple tasks, I need to follow a set process, that’s really useful for my team from a management standpoint and working in collaboration with others.

And then, individually, it seems really basic but let me explain it because it’ll seem kind of too basic, but my calendar. I think the calendar is a very, very powerful tool and there are probably two things I do with it that are probably a little atypical which I’ll mention. So, one is, and this reminds me, I’m not doing it currently but I’m going to start because I don’t like being a hypocrite. But for many years I would set appointments with myself.

So, most of us will set appointments with other people. I like to set appointments with myself. And the appointments I set with myself or for myself are either do things I want to work on because they’re important, or they are related to self-care. So, there are certain timeslots in a week that I do self-care activities and I will schedule that in there as a deliberate way of taking care of myself in being productive and effective.

And this can be time to read, the time to take an online class, they can be more mundane like I go to the chiropractor regularly, I had one yesterday. That was on my calendar. I carved out time to go to do that. And that can be very, very useful. The other part around the calendar that I use is I really like setting recurring appointments. I use Google Calendar and they can do this sort of every Monday, every Thursday at 2:00 o’clock kind of a thing. And what I’ll do is I will set recurring appointments with people that I’m close to, like my close friends.

And so, the reason I like that is I can make one decision to have a recurring phone call with somebody, like every Tuesday at 2:00 o’clock, and that can oftentimes, in my case, it’s gone on for years, in some cases decades.

And so it takes a lot of time to connect with people with a similar sort of philosophy in life, and that’s very enjoyable without spending, in some cases, more time trying to schedule the phone call than the actual phone call itself, which is very true for myself because I’m quite busy and a lot of my friends who are equally busy. So, I like that as a productivity tool as well.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Victor Cheng
Sure. So, one of the things I wanted to offer for your folks is I have a class around how to improve your self-esteem, and I wanted to give everyone an excerpt to that free as a gift. And people can get that at CaseInterview.com/awesome sort of as a gift to all the people who are awesome here looking to be awesome at their careers. So, again, that’s CaseInterview.com/awesome and that’s a free excerpt from my class on how to improve your self-esteem and develop unshakable confidence.

Pete Mockaitis
Oh, cool. Thank you. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Victor Cheng
Yeah, I think I’ll leave everyone sort of a quote from Stephen Covey, from The 7 Habits of Highly Effective People, “Begin with the end in mind,” figure out what you want for your life, your career, and work backwards, it’s a process for getting there. It’s been very useful for me. I encourage others to do it, and I would challenge everyone to think about that and to work backwards and to work towards it once you figure that process.

Pete Mockaitis
Beautiful. Well, Victor, thank you so much for sharing this good stuff here and for all the ways you’ve helped me learned and grow. It’s been a real treat.

Victor Cheng
Great. I appreciate it. Thanks for having me on.

465: The Cure for Impostor Syndrome: How to Feel Less Like a Fraud and Appreciate Your Successes with Dr. Valerie Young

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Valerie Young says: "We think we're supposed to excel at everything but we're not going to."

Valerie Young sheds light on the impostor syndrome and shows the healthy way out.

You’ll Learn:

  1. Just how prevalent impostor syndrome is
  2. The 5 impostor syndrome archetypes
  3. How to strategically shift your thinking from impostor to non-impostor

About Valerie 

Dr. Valerie Young is an internationally-known expert on impostor syndrome and author of award-winning book The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It (Crown Business/Random House), now available in five languages.

Resources mentioned in the show:

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Valerie Young Interview Transcript

Pete Mockaitis
Valerie, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Valerie Young
I’m really excited, Pete. Thanks for asking me.

Pete Mockaitis
Oh, I’m excited too. And so, we’re going to talk about impostor syndrome, which is a hot topic for listeners. But I want to start with hearing a little bit about your personal history and I guess origin story for how you and the impostor syndrome topic got to be well-acquainted.

Valerie Young
Well, very, very well-acquainted. I didn’t even know there was a name for these feelings until I was in a doctoral program when I was about 21 years old at the University of Massachusetts in Amherst, and someone brought in a paper by Dr. Pauline Clance and Dr. Suzanne Imes. Those are the two psychologists who first coined the term the impostor phenomenon, as it is more accurately known in the world of psychology.

And she started reading from this study, and going, “Oh, my gosh, listen to this, everybody. They found that all these intelligent, capable, competent people feel like they’re fooling folks and they’re going to be found out.” I was just nodding my head like a bobblehead doll.

Pete Mockaitis
Interesting.

Valerie Young
I was like, “Oh, my God, that’s me. There’s a name for this? Other people feel this way?” So, it’s tremendously liberating just to know that there was a name.

Pete Mockaitis
And then you found a posse of impostors. Tell us about that.

Valerie Young
Well, I did. Now, I’ve gone on to speak to many tens of thousands of graduate students and, yeah, it turns out it’s really epidemic amongst, especially, graduate students for a host of reasons. But, basically, looked around the room, while I was nodding my head like a bobblehead doll, and all the other graduate students were nodding their head.

So, I often tell the story, Pete, that we decide to get together after class for a little impostor support group, and we would talk about being intellectual frauds and how we’re fooling all of our professors, and everything went great for about three weeks. And then I started to get this nagging sense that even though the other students were all saying they were an impostor, like I knew I was the only real impostor. So, clearly, they were phony impostors and I was like a super impostor.

Pete Mockaitis
An impostor amongst impostors.

Valerie Young
That’s right.

Pete Mockaitis
And they were probably thinking the same thing, like, “Ha, ha, ha, this is really kind of a funny joke that we’re saying but I don’t think they mean it.”

Valerie Young
Exactly.

Pete Mockaitis
Well, intriguing. So, you mentioned then, I guess, a little bit of the definition for impostor phenomenon or impostor syndrome. Can we hear, I guess, the official or, since you’ve done decades of research on this, your definition for what we call impostor syndrome if you were to give like a quick dictionary sentence or two?

Valerie Young
Sure. Well, I think, as it’s commonly understood, Pete, is this sense, this feeling experienced by countless millions of people around the world, across culturally, across industries, this sense that, “I’m in over my head and I’m going to be found out.” And what really makes impostor syndrome very specific is that there’s concrete clear evidence of one’s accomplishments or capabilities and, yet, people who felt like impostors tend to dismiss them, minimize them, or chalk them up to external factors like luck, timing, computer error, personality, and those kinds of things. But the overwhelming fear then, really, is that you’re going to be found out.

Pete Mockaitis
Okay. So, the fear, it’s a fear you’re going to be found out as opposed to, I guess, low self-esteem, it’s just like, “I’m not really very smart or good or anything.” But I guess impostor syndrome has that extra dose of there’s an outcome that you’re dreading and think really could happen to you.

Valerie Young
Yeah, there’s definitely an outcome. But I think, additionally, Pete, now there are some studies, let me be clear, some studies on impostor phenomenon have connected, found a connection between self-esteem and impostor feelings. Other studies have not found a connection, which tells me, it’s possible to have healthy self-esteem and still have impostor feelings.

How I look at it is self-esteem, think of it as kind of a global sense we have about ourselves kind of across the board. But impostor feelings are very specific to achievement areas, work, school, business, career. You don’t feel like an impostor when you’re walking the dog or emptying the dishwasher, right? But you do at a job interview, or going to your first pitch when you start your new business, or when you’re being challenged on your work, things like that.

Pete Mockaitis
And so, just to make it clear, you shared a couple of words, thoughts, phrases, internal sub-talk, bits you might have in terms of, “Oh, they’re going to find me out.” But just to make this really real and resonant and connected for people, can we hear some kind of recurring words and phrases internally that impostors say to themselves all the time and so we can maybe recognize ourselves within that?

Valerie Young
Well, I think, clearly, it’s the “I’m going to be found out, that I’m in over my head. I don’t know what I’m doing. Everyone else is smarter than me. If I was really competent, I wouldn’t need any help. If was really competent I’d feel confident.” It’s interesting, like the fact that you even struggle with impostor feelings or confidence, in the mind of the person who feels like an impostor, just kind of proves that they must be an impostor, “Because if I was really competent, I wouldn’t feel this way.”

The sense that, “I should know 150%. This shouldn’t be this hard. If I was really competent, I should be able to kind of hit the ground running and figure this out and master it very quickly.” So, the voices kind of vary depending on how the person is judging or measuring their own competence.

Pete Mockaitis
And so, that’s an interesting notion right there, it’s like it’s sort of related to a catch 22 or is it the opposite? But it’s sort of just like, “If I am feeling unconfident, or if I’m having a hard time, I’m struggling, there’s difficulty, then that means I’m no good.” And so, could you share the truth of the matter? What does it mean when we struggle and are feeling unconfident? If it does not mean that we’re frauds, what does it mean?

Valerie Young
I think it probably means we’re in the middle of a normal learning curve.

Pete Mockaitis
Well, there you go.

Valerie Young
You know, where we started something new or unfamiliar. But the problem is that how we view that. The non-impostor, if you will, says, “Well, gee, I’ll figure it out as I go along,” or, “Well, I’ve only been here a week. I can’t possibly know everything there is to know about this job,” right? But the non-impostor walks in and expects themselves to hit the ground running and to pick things up incredibly quickly. So, it’s a difference between how you frame that situation.

Pete Mockaitis
Well, yeah, let’s talk about non-impostors for a moment. And, first, so can you share with us what’s the data suggest in terms of the proportion of people, professionals if you have it, who experience this impostor syndrome?

Valerie Young
You know, Pete, there’s this percentage that’s been thrown around since the 1980s, I believe, late ‘70s, early ‘80s from Gail Matthews, where it kind of originated, is that up to 70% of high-achieving people have experienced these feelings to varying degrees at one time or another, which is pretty high, which means we’re actually in the majority, which of course begs the question, “What’s up with the other 30? Why aren’t we studying them? Why aren’t we writing dissertations about them?”

Pete Mockaitis
Yes, 70% that is striking. Well, Gail Matthews, I’ve cited a paper of hers about goal setting in dozen of keynote speeches, so I feel like I should give her a high five or a hug.

Valerie Young
Oh, wow, that’s very cool.

Pete Mockaitis
So, I’ve never met her in person but I can see the bar chart slide in my mind’s eye, but back to the number at hand. Seventy percent are saying that they experience it and 30% don’t. Can we just get a glimpse of their world for a moment? Like, I don’t know, is that dangerous in its own right if you don’t have any impostor syndrome? Are these the folks who have exaggerated views of their own competence and end up singing terribly on American Idol and feeling very foolish? Or what’s the non-impostor life like?

Valerie Young
You know, it’s interesting you say that because that’s definitely some portion of that 30% have, as you say, the opposite problem, which is irrational self-confidence syndrome, that their sense of their knowledge and abilities far exceeds their actual knowledge and abilities, which was actually a phenomenon that became documented by Professor Dunning at Cornell. It’s now known as the Dunning-Krueger Effect that did find through multiple consistent studies, that found that the people who have the lowest expectations for how they’re going to perform on an exam, for example, performed the best, and the people who were quite certain that they were going to ace it, often performed the worst. So, we often don’t see our own limitations.

But here’s the thing, and that’s why I don’t buy into this notion of we should embrace our impostor syndrome because it keeps us humble, because I think it’s a false choice, Pete. It’s like the choices between, “I’m going to be an arrogant kind of smartest guy in the room person who really isn’t that competent, or an impostor,” I mean, you know, most are going to go, “Oh, I’ll keep the impostor syndrome.” But I think that there’s a whole middle ground of people I describe as kind of non-impostors who are part of that 30% who just have a very different way of viewing the world.

Pete Mockaitis
Yeah, that’s intriguing. And so, they might view the world in that they have exaggerated views of themselves. Or, do you think they’re just super healthy with regard to their acknowledging, “Yeah, so I am in the middle of a normal learning curve”? Do you think that’s more the picture there?

Valerie Young
Absolutely. I always tell people that the only way to stop feeling like an impostor is to stop thinking like an impostor. Let’s separate out the arrogant people who really are not competent, let’s kind of put them in a different box right now. What I’m talking about is people who don’t feel like impostors in a healthy kind of way. They’re more intelligent, capable, competent, qualified than the rest of us. The only difference between them and us is in the exact same situation that triggers an impostor response in us, they are thinking different thoughts. That’s it. Which I think is incredibly good news because it means all we have to do is learn how to think like non-impostors.

Pete Mockaitis
Yes. Well, I was going to get to it later but I can’t resist. All right. How do we do that? What are the key ways we need to adjust our thinking?

Valerie Young
Well, there’s three kind of categories of things that non-impostors think differently about, Pete. First of all, they think differently about competence.

Pete Mockaitis
Competence.

Valerie Young
Competence, yeah.
People who feel like impostors tend to fall into different kind of mindsets about how they measure our competence, right? We hold ourselves to these unrealistically high, unsustainably high standards that no human could consistently hit. So, you might be a perfectionist, for example, in your kind of mental rulebook, 99 out of 100 will be unacceptable. Forgetting to make some minor point in an otherwise flawless presentation, you’ll beat yourself up endlessly.

But the non-impostor, they still can set high standards for themselves, and they have a healthy drive to excel, but they don’t feel shame when they fall short as long as they tried their best. Other people who feel like impostors, their definition of impostor syndrome, and this is five of them, I’m happy to go through them or not.

Pete Mockaitis
Let’s do them all, yeah.

Valerie Young
But the second one is kind of the knowledge version of the perfectionist, the person I think of as kind of the expert. That doesn’t mean they are an expert. It means that they think they have to know 150% before they speak up, raise their hand, start their business, go after a promotion, and they’re just endlessly searching for that, like waiting to wake up one day and think, “Now, I’m an expert.” So, they never feel like they know enough.

Then there’s the person I describe as the natural genius. Again, it’s not that they’re a genius. It’s that they’ve somehow got it into their head that, “If I was really intelligent, capable, competent, this wouldn’t be this hard.” So, the fact that they struggle to understand something, or master something, in their mind kind of proves they’re an impostor because they’re defining competence as being about ease and speed. They look at other people, and they think, “Oh, that looks so easy.” And then they try it, and it’s hard. But they don’t understand that that other person worked their ass off to get good, or they might be naturally good at something, which we all are.

Then there’s the soloist, as it sounds, who thinks it only counts if they do it all by themselves. So, they’re going to feel shame if they have to ask for help, they don’t give themselves credit if it’s a team effort, and then, of course, the superwoman/superman/super student who expects themselves to excel across multiple roles they play in their life.

So, non-impostors think differently about competence in that they realize that not everything can or needs to be perfect. Sometimes you just have to kind of jump in and figure it out, or like just don’t persevere over the routine tasks. Obviously, if you’re flying a plane or you’re performing surgery, please be a perfectionist. But the mantra I hear from a lot of very successful multimillionaire entrepreneurs is, “Half ass is better than no ass.”

Pete Mockaitis
All right.

Valerie Young
And they don’t mean do a bad job. But they’re not letting perfectionism hold them back. It’s like they know the first version is never going to be as good as the tenth version. So, kind of get it out the door and you can course correct as you go along. So, they’re looking at it very differently.

Pete Mockaitis
That’s good. Well, so there you have it. We have sort of five archetypes.

Valerie Young
Yeah, kind of competence types really.

Pete Mockaitis
Yeah, so, let’s see. We got the knowledge, we got the natural genius, we got the soloist, we got the super students.

Valerie Young
Superwoman/Superman.

Pete Mockaitis
Yeah. And what’s the fifth one?

Valerie Young
The perfectionist, the expert, the natural genius.

Pete Mockaitis
Yes, perfectionist. Okay, got it. Interesting. So, each of these, they have sort of a lie that they’re clinging to and you sort of need to see the light based upon sort of where you fall in. And so, is there any kind of bridge you recommend that we cross in order to pull that off successfully or consistently?

Valerie Young
Yeah, I think it goes back to learning to think like a non-impostor. Like, when you’re having this moment where you’re holding yourself to these unrealistic unsustainable standards, to kind of step back and say, “How would a non-impostor think and feel and act in this same situation?”
And it’s not just competence that they think differently about. People who don’t feel like impostors also look at failure, mistakes, and criticisms differently and they have a different response to fear.

Pete Mockaitis
Well, let’s cover each of these contrasts or distinctions then. So, how do we think like non-impostors in each of those contexts?

Valerie Young
Well, people who feel like impostors, experience shame when they fail, right? Nobody likes to fail and make a mistake, or have an off day, or have to struggle to master something, or have to ask for help. But when these things happen to non-impostors, they don’t experience shame. Impostors feel shame, and that’s a key difference.

Pete Mockaitis
Like, can we define shame here?

Valerie Young
I cannot give you a psychological version of that, a definition of shame.

Pete Mockaitis
I guess it’s different than, “Aw, shucks, that didn’t work out the way I wanted to.”

Valerie Young
Oh, no, no, it’s personal, by beating yourself up, embarrassment, humiliation.

Pete Mockaitis
“I’m stupid. How could I have been so foolish, etc.?”

Valerie Young
Absolutely.

Pete Mockaitis
Okay.

Valerie Young
It’s the difference between non-impostors, they recognize they have setbacks, they have failures, and I just want to be clear with people. It’s not that they’re okay with it. They can be crushingly disappointed. Think about sports, right? Intellectually we all know one team is going to win and one team is going to lose. One team is going to be crying in their towel on the sidelines at the end of the championship. But they don’t go home and hang up their uniform and quit, right? They go watch the game tape, they get more coaching, they get back in there, and they say, “We’ll get them next time.”

So, it’s really how you handle failures and setbacks that matter. And, again, you can be crushingly disappointed if you fail or fall short, but not ashamed. The only time you feel ashamed is if you didn’t try, or maybe you procrastinated to the very last minute, it didn’t really reflect your best effort, yeah, then shame is called for. But, otherwise, there’s no shame.

Pete Mockaitis
Okay, got it. And how about the next one?

Valerie Young
Well, let me just add one more to that because criticism is something that is really problematic for people with impostor syndrome. It wounds and crushes our soul, right? So, if you’re in a job and your boss tells you four things you did outstanding, right? You’re having your performance review, four things you’re outstanding, one thing you need to work on. What do you obsess over and feel horrible about, right?

It’s the equivalent of wanting to win an Oscar every time you make a film. But people who feel like impostors becomes over-personalized. So, if someone says, “That report was inadequate,” what we hear is, “I’m inadequate.”

Pete Mockaitis
Right.

Valerie Young
And non-impostors not only see constructive feedback and criticism as invaluable, but they seek it out. They might pay coaches ridiculously good money, as I have in the past, to give them really direct honest feedback about how they can perform. Or even if someone says they did an outstanding job, the non-impostor will say, “Thank you so much. What’s one thing I could’ve done even better?”

Pete Mockaitis
There’s some distinction there between your performance and your, I guess, worthiness or goodness as a fundamental human being.

Valerie Young
Oh, absolutely.

Pete Mockaitis
Gotcha. Cool.

Valerie Young
And to see yourself as kind of this work in progress, you’re always going to be getting better. And the last thing that non-impostors think differently about is fear. When I’m speaking to a large audience, Pete, I’ll often say, “How many of you would like to feel confident 24/7?” And lots of people raise their hand. And my response is always, “Good luck with that.”

Pete Mockaitis
Yeah. Well, you know, it’s so funny. In almost, as you say that, I imagine a life that’s a little bit less exciting in terms of like if I always felt confident, I think I’d get bored. Like, a little bit of, “Oh, boy, can I handle this?” makes things kind of exciting for me.

Valerie Young
Well, yeah, and it’s normal, it’s realistic. Denzel Washington, before he walked on stage to be in a Broadway show in “Fences,” he said, “Well, you’re standing in the wings, if you don’t have that what-the-hell-am-I-doing-here moment, it’s time to hang it up.”

Pete Mockaitis
So, then how do the non-impostors handle a fear? They just sort of, like Denzel Washington say, “Yup, that’s there and it’s all good.”

Valerie Young
Absolutely. Some incredibly successful performers, artists, entertainers, singers, have terrible stage fright, but they don’t lean into the fear. I always recommend people understand that your body doesn’t know the difference between fear and excitement. You have sweaty palms, nervous stomach, dry throat. So, are you’re walking on stage, or into the job interview, or up to the podium, or whatever it might be, you just have to keep telling yourself, “I’m excited, I’m excited,” then you have to keep going regardless of how you feel.

Because what everyone is waiting for, Pete, is to feel more confident. And then it’s like, “Well, when I feel more confident, then I’ll do it.” No, it doesn’t work that way. You’ve got to do the thing, you’re like, “Maybe I can’t perform on Broadway, but I’m going to give it my best shot,” right? Put yourself out there and do it, learn from it, try again, and keep going.

Pete Mockaitis
Yeah, that’s great. That’s well-put. So, we’re waiting to feel more confident before we do it but that is just backwards. You’ve got to do it and then you’ll feel more confident.

Valerie Young
Absolutely. Or to really change your thoughts, start thinking like a non-impostor even though you don’t believe the new thought yet. Somebody said to me, I was speaking at a group, and she raised her hand, she said, “Well, this is great, Valerie. But what if you tell yourself all this stuff and you still don’t believe it?” And my response is, “No, trust me, you won’t believe it. You believe the old thoughts, the old impostor rulebook but you have to keep telling yourself.”

But if you just can say to yourself, “Aren’t I entitled to make a mistake once in a while? Aren’t I entitled to have an off day?” That’s the way non-impostors think. You may not 100% believe it that day, but over time you start thinking, “Yeah, I am entitled as the next person to get it wrong, have an off day, not know the answer.”

Pete Mockaitis
And you also have a strategy you recommend when it comes to reframing. Can we hear about this?

Valerie Young
Well, that really is the process of thinking like a non-impostor is to step back and to say, “Okay,” become consciously aware of the conversation going on in your head when you’re having a very normal impostor moment, and then try to reframe it the way you imagine a non-impostor would. I’ll share one of my favorite reframes was Daniel Boone, the wilderness explorer, who said, “I was never lost but I was bewildered once for three days.”

Pete Mockaitis
Oh, that’s good, yeah. And even if you’re successful, like you can frame that like an impostor or a non-impostor. Can you give us an example of that?

Valerie Young
I’m not sure what you’re asking. Say more about that.

Pete Mockaitis
So, Daniel Boone got lost and he reframed that as he was bewildered, which is cool. But sometimes an impostor can even frame a success or a good result or a victory in a non-affirming way about themselves. whereas the non-impostor would do so differently.

Valerie Young
Right. So, the impostor, I think this is what you’re getting at, might say, “Well, it’s only because I had help,” or, “It’s just, yeah, they say they love my presentation, but it’s just because they like me or was a good audience,” right? And those two things might be true, but you’re not including yourself in that equation.

And I think non-impostors make an effort to celebrate successes so that it becomes, whether it’s a conscious desire or not, but it kind of consciously wedge it in your mind and makes that connection between your efforts and outcome, and that you need to reward yourself. If we spent nearly enough time rewarding ourselves in positive ways for the little and big wins, there’ll be less for an impostor about.

Pete Mockaitis
Yeah, we had BJ Fogg on the show earlier who’s amazing and he was talking about how important it is to celebrate because he’s talking about the context of making habits, saying that emotions build habits, and most people are very bad at celebrating themselves, even if it’s just a little, “Nice job, Valerie,” like internally for three seconds. Most of us struggle with that.

Valerie Young
Absolutely. And I think it’s really important. As you said, even from small things, for folks who are familiar with making a list of things they’re grateful for to just step back at the end of a project and say, “I’m really happy that I did these three things,” or, “I did a good job,” or, “Good for you for trying,” regardless of the outcome. And I think that’s important, too, to not just celebrate the wins. It’s like, “Did you give it your best shot?”

You know, I got my book deal with Random House. I had a great agent, she took me around New York, we had two days of interview schedule with some of the biggest publishing houses in the industry. And I was pretty nervous for the first one. And the irony was not lost on me, Pete, pitching this book, right?

Pete Mockaitis
I have a log here. I can give you the top publishers.

Valerie Young
Right, exactly, looking at the skyline of Manhattan, sitting in these beautiful conference rooms. But I decided, no matter what, this when the iPhone just came out, I was going to get myself an iPhone for just kind of being in the running, right?

When my book came out, I’d already decided I was going to buy this painting. Again, a friend of mine said, “What if you buy this painting and then the book is a flop? It’s going to remind you of that all the time.” I said, “To the contrary, the picture is going to remind me that I gave it my best shot, and after that the outcome is out of my control.”

Pete Mockaitis
That’s good. That is good. Oh, we’re having so much fun here. I had lots of stuff I wanted to make sure we covered. So, I’m curious, for the hardcore impostors, whoever are like, “Okay, Valerie is saying some really encouraging things. But, no, I seriously don’t belong in my role.” Like, I guess at times our doubts about our capabilities are accurate.

Valerie Young
Yes.

Pete Mockaitis
So, how can we kind of get nuanced and appropriately distinguished? Like, what sort of just an impostory thought we should discard, like, “Oh, that’s silly,” versus what’s like, “Yeah, you’re right. I am kind of outmatched here, and I got to take some steps to get where I need to be”?

Valerie Young
Oh, well, you just said it right there. The reality is you may be in a situation, as we all probably have been at one time, where we’re really out of our element, or thrown into something where we’re really over our head. But, again, it goes back to the difference between saying, “I’m an impostor. They’re going to find out,” versus saying, “What an amazing learning opportunity. Let me marshal whatever resources there are available to me whether it’s time or brain power. Or, how can I grow into this position and recognize that I’m in the middle of a really, you know, I’m in a learning curve?”

Think about it. There are CEOs that go from the CEO of an insurance company to a manufacturing company. They have zero experience in manufacturing but they look at that, and, again, they’re scared by the way. There was a study out of the UK that found 80% of CEOs and 81% of managing directors sometimes feel out of their depth.

Pete Mockaitis
That’s encouraging. Thank you.

Valerie Young
But I think I look at it as a normal response to being in new situations. In a rapidly-changing world, whether technology-wise, or advancements, or just trends where you’re never going to know it all, and you’re never going to do everything perfectly yourself, and you don’t need to. There are other people who can, you know. We think we’re supposed to excel at everything but we’re not going to excel at everything.

Pete Mockaitis
Excellent. Well, I was going to ask, so we had that 70% figure that’s been thrown around, and not that we need to slice and dice it 50 different ways as scientists sometimes like to do. But you shared an interesting stat there with 80% of CEOs feel out of their depth at times. Do we see the proportion of folks who feel impostory vary by either gender, industry, seniority, functional area? It sounds like the more senior people felt it even more than the 70%.

Valerie Young
Yeah, I do think the higher up you are, you go, the more susceptible you are. There’s more scrutiny, there’s farther to fall. If you’re in a highly-educated environment, like academia, or in certain scientific fields. Somebody said to me recently, Pete, I was speaking at a university, I think it was Michigan State, and she said, “This is crazy. I shouldn’t feel like an impostor. I have a PhD.” I said, “No, you feel like an impostor because you have a PhD because now people look at you a certain way.”

You’re right. Certain fields, creative fields, writing, acting, music, even producing. Chuck Lorre, producer of Two and a Half Men, Big Bang Theory, other shows, have talked about feeling like a fraud when he walks out on a set. When you’re in a creative field, you’re only as good as your last book, your last performance. You’re being judged by subjective standards, by people whose job title is professional critic. People in medicine, technology, areas that are rapidly advancing and very information-dense, they also tend to be more susceptible.

Pete Mockaitis
And you wrote your book specifically for women. How do you think about gender in this?

Valerie Young
Women, as a group, tend to be, you know, we’re kind of generalizing here, right, they tend to be more susceptible for a host of reasons. But there are plenty of men who feel like impostors. And that’s one reason, honestly, I absolutely hate the title of my book. I hate it. I didn’t want it. I argued against it. Clearly, I lost the battle. And I hate it for a few reasons. It does leave men out, and men almost are always at my talks and when I speak in organizations, so it leaves men out, but also even women who, by any measure, are successful, we don’t often resonate with that term. So, you can have a junior in college in an engineering program, and she really could benefit from the book, but she’s not going to see herself in that title.

Pete Mockaitis
Yeah.

Valerie Young
When, what is her name, Sandberg, why am I forgetting her? Sheryl Sandberg from Facebook. Is that her name? Yeah.

Pete Mockaitis
Right.

Valerie Young
When she was asked a question by a reporter once, and the question was something like, “Do you consider yourself successful?” And she hesitated before she answered in the affirmative, but she hesitated, which I really get because success can also separate us from other people. So, I think it’s important to say here that sometimes we might hesitate in the face of achieving greater levels of success, and we think it’s confidence, and it could be, but it can also be other factors. Like, in varying iterations, success can separate us from other people. And if relationships are important to you, then that might kind of hold you back even on a very unconscious level.

Pete Mockaitis
Yeah. Well, so let’s talk about sort of the long term here. I think we have a lot of great respect in terms of in the heat of the moment, reframing and thinking about things differently. When it comes to building your career, day after day, month after month, year after year, how do you think about this differently at all?

Valerie Young
Do you mean me or how would someone…?

Pete Mockaitis
Let’s say those who experience impostor syndrome who are looking to grow their careers over the long term, do you have any pro tips from all your research here?

Valerie Young
Well, I think in some ways the answer is right in the question, that it’s always a long game, and the more you can see yourself as a work in progress and understand that you don’t need to know it all and have done it all. One thing that I think holds people back from becoming even more successful is we make this assumption that we have to know or already basically done that previous job before.

Pete Mockaitis
Right, yeah.

Valerie Young
Again, a mind shift. Let me give you an example. There was a guy in my town here in Massachusetts who he was on the town select board for 12 years. He ran for reelection and he lost. Well, for a lot of people who feel like impostors that would just be devastating to lose this election. The next day this guy went out, he submitted the papers in Boston at the state house to run for state rep, which is like a statewide level. He was on the town level. He went to the next level.

And his quote was, “It was the next natural step.” And so, the message there is sometimes shooting higher after a setback is the next natural step. But that’s not going to be intuitive to people who feel like impostors.

Pete Mockaitis
Oh, certainly. And then when it comes even taking on specific challenges or opportunities that you don’t quite think you’re ready for, how do you evaluate those decisions?

Valerie Young
Well, I think it’s important to talk it through with people, but I would say there’s very few instances where I will tell somebody, “No, you really can’t do it.” I would say, “Jump in, trust that you can figure it out as you go along. Figure out who your support network is and how you’re going to learn and grow into this new role and just give it your best shot. But put your hat into the ring and understand that you’re being hired based on your capacity and your potential.”

Pete Mockaitis
Well, Valerie, I’d love to get, maybe before we shift gears into your favorite things, maybe. Could you share with us a couple quotations or stories from some of your most super-accomplished impostors?
Valerie Young
Oh, yeah. Yeah, there’s a guy at Stanford University, he said, “If I can get a PhD in astrophysics from Caltech, anybody can,” right?

Pete Mockaitis
“Because I’m a moron.”

Valerie Young
Right. Exactly. I had to point out to him that most of us can’t even balance our checkbook, so I don’t think so.

Pete Mockaitis
Well, yeah, that’s awesome. More please.

Valerie Young
A famous quote, right? Jodie Foster did an interview on 60 Minutes many, many years ago, which she had gotten the Academy Awards for “The Accused.” Now, when she was at Yale University, she took time out of acting to go to Yale. She felt like an impostor when she got accepted into Yale, and she felt like an impostor when she got the Academy Award. And the quote was something to the effect of, “I kept waiting for them to come, knock on the door and take the Oscar back and say, ‘Excuse me, we meant to give that to Meryl Streep.’”

Which is fascinating because Meryl Streep, years later, did an interview with Ken Burns, and he asked her, “Do you think you’ll always act?” And her response was, “Well, I always think, ‘Who would want to see me act and what do I know about acting?’” It’s like the most Academy Award nominated actor of all times, right? If that doesn’t make you realize this is irrational, nothing will.

Pete Mockaitis
That’s excellent. Thank you. Well, any final thoughts about impostor syndrome before we shift gears and hear about some of your favorite things?

Valerie Young
I will say two seeds I want to plant. One is that when you think about it, Pete, there’s a certain amount of arrogance to the impostor syndrome because what we’re really saying is, “Other people are so stupid, they don’t realize we’re inept.”

Pete Mockaitis
Oh, that’s good. It’s like you’re a master conman.

Valerie Young
Right. Exactly.

Pete Mockaitis
You’re able to pull the wool over everybody’s eyes.

Valerie Young
Right. So, imagine if you would introduce me, Pete, “Valerie Young, internationally-recognized expert,” and I was like, “Oh, brother. Come on, Pete. I mean, have you ever had an expert on your show before? Seriously?”

Pete Mockaitis
One person in Canada recognizes me, that’s all that means.

Valerie Young
Well, no, it’s more about kind of insulting you. Like, “Do you got a house much or what, Pete? You picked me.” It assumes that whether it’s professors, or managers, or people who hired or promoted you, or clients, or customers are so inept that they don’t recognize you’re incompetent, which is very arrogant. The other thing I think people need to realize is that this is not all about them, that everyone loses when bright people play small.

Pete Mockaitis
Yeah.

Valerie Young
Somebody out there could be benefiting from your full range of knowledge and skills and potential. But when we hold back, there’s a consequence that go far beyond us.

Pete Mockaitis
Okay. Well, now, could you share with us a favorite quote, something you find inspiring?

Valerie Young
You know, this is not about impostor syndrome, but this is a quote that I’ve loved for many, many years, and it’s by the actor Will Smith who said, “Being realistic is the most commonly-travelled road to mediocrity.”

Pete Mockaitis
All right. There it goes. And how about a favorite study or experiment or bit of research?

Valerie Young
I’m a big fan of Carol Dweck’s work. She wrote a book called “Mindset.” Honestly, I used to read her stuff in the academic literature, she’s in psychology, but people in academia write in such dense convoluted jargony ways that it’s not always easy to see the raw power in the findings. So, I read her stuff for many years.

Now, when she wrote her book “Mindset,” which is much more written in very accessible kind of way, it was like very conforming because she was doing all this quantitative research that confirmed everything I’ve been saying for the last 20 years about how people who don’t think like impostors, and impostors for that matter, how they think differently about competence basically.

So, it was very confirming. If you’re a parent, I think you’ll really enjoy her book. Let me give you one little, if I have a minute.

Pete Mockaitis
Oh, sure.

Valerie Young
One, I think her best exercises is to think about that typical kind of dinnertime conversation with school-age kids, which is, “What did you learn in school today?” to which they say, “Nothing,” which we did too, right, or, “I don’t remember.”

And Dweck said, “Wouldn’t it be more interesting if once a week, a couple times a month, you say, ‘Let’s all go around the table and talk about something that was difficult, challenging, or we failed at, and how we dealt with it. I’ll start.’” Because what you want to teach is resiliency.

Pete Mockaitis
Okay. And a favorite habit?

Valerie Young
I was going to go back to kind of normalizing self-doubt, reframing and kind of keep going regardless.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks, they kind of quote it back to you often?

Valerie Young
Gosh, I don’t know. I hope it’s what I shared that the only way to stop feeling like an impostor is stop thinking like an impostor. Remember, nothing else. And if you truly understood you are entitled to make a mistake, be wrong, have an off day, there’ll be nothing to feel like an impostor about.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Valerie Young
It’s so easy. Just go to ImpostorSyndrome.com.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Valerie Young
Just don’t play small. Look for an opportunity. Well, let me say this. We’re all going to have an opportunity to feel stupid sometime in the next 24-48 hours, so step up, seize the opportunity, and just keep saying to yourself, “Somebody is going to get that cool job, somebody is going to do that cool thing, it might as well be me.”

Pete Mockaitis
Beautiful. Well, Valerie, this has been a lot of fun. Thank you so much. And good luck in all of your adventures.

Valerie Young
Thank you so much, Pete, for having me. Great job.

426: How to Feel Limitless in Your Career with Laura Gassner Otting

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Laura Gassner Otting says: "Everybody, regardless of how extremely happy they seem, feels like something's missing."

Laura Gassner Otting charts how one can be limitless by freeing yourself from other people’s expectations.

You’ll Learn:

  1. The danger in carrying someone else’s “scorecard” of expectations
  2. What limitlessness looks and feels like
  3. Why to view purpose more broadly

About Laura

Laura speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo. She delivers strategic thinking, well-honed wisdom, and catalytic perspective informed by decades of navigating change across the start-up, nonprofit, political, and philanthropic landscapes. She’s had boatloads of cool experience, from being a White House presidential appointee to founding her own organizations.

Items Mentioned in this Show:

Laura Gassner Otting Interview Transcript

Pete Mockaitis
Laura, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Laura Gassner Otting
Thank you so much. This is such a better podcast than the How to Suck at Your Job podcast.

Pete Mockaitis
Yeah, that one sort of petered out pretty quickly. Well, I’m excited to dig into this stuff. I want to hear a fun fact about you. You mentioned that your first mile that you ran in life occurred when you were age 39. What’s the story here?

Laura Gassner Otting
Yeah. I was that kid in gym class growing up that had 497,623 excuses not to go to PE. I’m old. I’m 48 years old. There was a time in my life when PE was all those stereotypical things that you see like in the 1980’s dramas about the terrible coaches with their whistles and their polyester shorts. I was the one cowering in the corner. I was just never athletic. I went to computer sleep away camp, like for real, in the Poconos.

Pete Mockaitis
I also went to cyber camp.

Laura Gassner Otting
Did you really?

Pete Mockaitis
Oh, but the Poconos, that’s awesome. I was just in Central Illinois.

Laura Gassner Otting
Wow. I’ve never met another human being who actually talked to other human beings, who went to computer sleep away camp. This is amazing.

Pete Mockaitis
It was fun. It was fun.

Laura Gassner Otting
We could have a whole podcast just on that. I mean I was the only girl at computer sleep away camp and I still didn’t kiss a boy until I went to college. I was special. I didn’t run a mile. I lived the life of the mind. I was super nerd. I was never heavy. I was never thin. I was just kind of there.

When I was 39 year old, I was walking into my kids’ school one afternoon for some parent-teacher conference or something and I saw the head of the school. I was like, “Ellen, you look amazing.” Ellen was in her mid-60s and she had lost a ton of weight.

I was like, “Either you’ve been really sick or there’s a new man in your life. Frankly, you look way too good to have been really sick, so what’s his name?” She’s like, “Well, actually, there is a new man in my life. His name is Mike, Coach Mike.”

Then Ellen proceeds to drag me to the dirtiest, nastiest, filled with all sorts of dust and dead bugs, gym in a Boys & Girls Club, where I do bootcamp. It takes me six weeks to actually run the mile that you have to run at the end of bootcamp without stopping or barfing.

When I got to the end of the mile, I was like, “I’m going to do this. This is amazing. What if I strung 3.1 of these together and I ran a 5K?” So I signed up for a 5K and 6 weeks later me and Ellen and Coach Mike all ran a 5K. At the end of the 5K, I thought “What if I ran a 10K?” At the end of the 10K I thought “What if I did half marathon? That would be amazing.” At the end of the half marathon, I thought, “I live in Boston. I should do the Boston marathon.”

I came home and I told my husband that I was thinking about doing the Boston marathon. He told me I was insane. But I said “If I can get a bib in the next five minutes, would you support me?” Now you have to run Boston as a qualified runner. You have to be fast. I am not fast, again, see computer sleep-away camp, right?

But what I did was I spent the last 20 years working with nonprofits and I knew a lot of people who had charity bibs, so I posted on Facebook, “Hey, anybody have a nonprofit bib that I can raise money for to run the Boston marathon?” Within three minutes I had five offers. I turned to my husband and I showed him my iPhone screen with the offers and he was like, “Oh God, you’re doing this.” At 39 years old I ran my first mile and by the time I was 41, I had run three marathons.

Pete Mockaitis
That’s awesome. Well, congratulations. Impressive.

Laura Gassner Otting
Thank you. Well, it’s kind of crazy actually, but what that taught me, it taught me where confidence comes from. Confidence doesn’t come from this idea of dreaming big dreams. It comes from competence. You put one foot in front of the other. You don’t crap your pants and the next thing you know you’ve done something. That something leads you to confidence that you can do something else.

I never thought I’m going to run a marathon, let alone three, I thought I’m going to run and see where that takes me.

Pete Mockaitis
That’s beautiful. That’s beautiful. Well, I’m excited. It sounds like you followed some of the advice in your book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. You did some ignoring. Tell me, just maybe to get us going, what’s perhaps the most surprising and fascinating discovery that you made as you were researching and putting this one together?

Laura Gassner Otting
Well, I would say the most fascinating discovery that I made is that everybody, regardless of how externally happy they seem, feels like something’s missing. I was really surprised at how broad the range was for the book. I knew that it made sense because it made sense to me and I’ve been talking about this advice that’s in the book for the last 20 years.

But I was giving a talk at a conference, a retreat that is specifically for young women of color that work in the education space, Millennials working in the education space. It’s a retreat that’s run by a friend of mine. I’m the only Caucasian person that she’s had come speak at this conference because she knows that I hold the space sacred.

I was giving my usual talk about how do you find your leadership voice and how do you find confidence. Somebody asked me a question. I said, “Let me answer that by telling you a little bit about this book that I’m writing.” I gave the framework for the book.

At the end of it these 60 women in this room, these Millennial women of color, stood up and gave me a standing ovation, the first standing ovation of my life. I was so shocked by that that I was like maybe there’s something to it.

Then I started using this framework in my executive coaching practice, where I was talking to middle-aged white guys and stay-at-home moms and Boomers that are looking for the next encore in their retirement. I started hearing people saying things like, “I feel like you wrote this just for me.”

Then you fast-forward to when I recorded my audio book and the sound technician is this guy who is a personal trainer slash thresh hair-metal guitarist slash sound technician. Afterwards, I walked out of the two days and he turned to me he said, “I feel like the universe brought you into my life at exactly the right moment. I don’t believe in that universe crap, but I really needed to hear this.”

The most surprising thing to me was how universal the idea of feeling like we’re all limited by everybody else’s expectations and everybody else’s idea of success and how much people felt relieved to be unburdened by that.

Pete Mockaitis
Beautiful. Okay, that’s quite a statement there. Let’s hear it again. We all, universally, tend to feel limited by other’s expectations and what?

Laura Gassner Otting
Everybody assigns ideas to us. We’re all walking around with a scorecard in our pocket. Marry the right person, go to the right college, get the right job, buy the right house. Who’s defining what the right whatever is?

We’re all walking with a scorecard of other people’s ideas, other people’s expectations of success. When we do that, we’re so limited by everybody else’s ideas, by their expectations, by their definitions, frankly, by their anxiety, by their concerns, by their worry that we become limited. It’s in these limits that we lose ourselves.

Pete Mockaitis
Well, yeah, it’s funny. I already feel a little bit liberated just hearing yeah, why do I care at all what some of these people think about this or that?

Laura Gassner Otting
Yeah. Where did you get your scorecard from? For me, when I was in fourth grade a teacher said, “You’re a pretty argumentative young woman. You should be a lawyer.” Of course I told her she was wrong, but I then spent the next 15 years creating an educational path that put me towards being a lawyer.

When I got to law school and said “I actually hate this. I’m in totally the wrong place,” and I wanted to drop out, I felt like I was failing because this definition of what success would be, go to law school, become a lawyer, suddenly wasn’t right for me. I never stopped to think, “Well, is it actually something I care about?”

What’s worse is that we’re asked to pick these paths, we’re asked to pick the direction, the college, the major, the career, the trade, whatever it is that we’re doing, we’re asked to pick these things when we’re 16-, 17-, 18-years old. You know what you don’t have when you’re 16-, 17-, 18-years old? A frontal lobe.

Pete Mockaitis
I was going to say, boy, there’s lots of things. Perspective. A frontal lobe, all right.

Laura Gassner Otting
Right. Yeah, you don’t have perspective. You don’t have wisdom. You don’t have knowledge. You don’t have reference. You don’t have many things. But most importantly, you don’t have a frontal lobe. The frontal lobe is the part of your brain that determines logical decision making. We’re asked to make a decision about who we are and what we want to be when a) we don’t even really know ourselves, and b) we literally don’t have the capacity to make this decision.

Pete Mockaitis
Yeah, okay. That’s really thought provoking. Give us some examples here in terms of continual I guess limits or expectations that seem to be extra universal and extra limiting in terms of the biggies.

Laura Gassner Otting
Yeah. There’s the teacher when you’re growing up who says, “You should be this,” or “You should be that.” A teacher has no crystal ball. They have no Ouija board. Maybe they’ve said something as an aside on some random day and we take it as definitional.

Or maybe it’s a parent or a grandparent, who after I dropped out of law school and found myself in Washington DC, the definition of success came to me in the form of a six-foot-two nice medical student named Allen, who my mom thought was going to be the answer to all of my prayers. That was definition of success for her was get married to a nice Jewish doctor.

Now, that wasn’t my definition of success because every time I kissed Allen all I could think of was milk, butter, eggs, cheese, I’ve got to pick up the dry cleaning, got to bring the dog to the groomer. There was no spark. My mother would say, “Oh, well, you just have to concentrate.” That wasn’t my definition of success, but it was put on me by somebody else. Get married, check that box.

Then you fast forward to the boss. You’re sitting in your office in your workplace and you’re thinking about how you’re going to solve a certain problem for a client or to do some project in a way that you think makes sense, but your boss is over there thinking well, you’ve got to get done as fast as possible, as expediently as you can with the biggest profit margin that’s here. It may not feel like it’s real for you.

Throughout my book, I talk about lots of different people who at different points in their career made a major change in order to feel like they were in consonance with who they were. That was a theme that came up over and over and over again, where people were like, “When my boss was saying ‘Just do it. Just make sure it’s good enough. Just do it until the check clears. That’s all you need to do.’ That didn’t sit right with who I am as a person.”

I think this sort of young definition, the sort of external pressure to have the rest of your life in order, and then a boss who might have different ideas of what success means than you do are pretty universal.

Pete Mockaitis
Well, so by contrast, could you paint a picture for what does it look, sound, feel like in practice when you are indeed limitless, you have managed to let go of those things?

Laura Gassner Otting
I want you to think about a time when you were firing on all cylinders, you were at your very best, you were making it rain, you were closing a deal, you were just giving a presentation of your life or maybe it was a quiet moment with a loved one or a colleague going through a difficult situation or you were working behind the scenes to kind of put the analysis together for a product launch or a budget or something.

It could be loud. It could be quiet. It could be public. It could be private. But think about a moment like that. You’ve had those moments where you are absolutely 100% everything that you do well is being put towards the problem at hand. Can you think about one of those moments?

Pete Mockaitis
Sure thing. Yeah.

Laura Gassner Otting
How did that feel?

Pete Mockaitis
Well, it’s good. I want to get a better word for you though.

Laura Gassner Otting
It’s limitless.

Pete Mockaitis
You’re saying that feeling is the limitless feeling?

Laura Gassner Otting
Yeah, the feeling that the what you do matches who you are so that the very best of who are is being brought towards something that you care about. It’s this frictionless belonging. It’s this momentum. It’s when you feel like you have wind in your sails. It’s when everything is in alignment and in flow and it just feels right. That’s what it feels like to be limitless.

For some people that comes in the form of staying at home and raising their family, even though they have two master’s degrees. For some it comes from getting away from those kids as fast as possible and going back to work on the day that you can. It’s going to look very different for everybody. At every age and at every life stage, we’re all going to define what that success means differently.

Pete Mockaitis
That’s cool. Now, you sort of unpack that into a bit of detail in terms of how you get there. I’d first maybe want to talk about when you feel like you’ve got the hooks of limit and expectation from another source in you and you’d rather it not be in you, what do you do to find some freedom?

Laura Gassner Otting
Well, I want to say that it can be difficult because we all have sort of expectations of other people that we have to fulfill. But I think we put a lot of those on ourselves. I think that we think that other people will be deeply disappointed and upset if we change what we’re doing.

I think the first thing that I tell people is in the course of 20 years of interviewing people at the top of their game while I was doing executive search, I never found somebody who didn’t make a left turn or a right turn or a U-turn. Everybody changes what they do at some point. They redefine themselves and they rebuild.

Now, there may be plenty of people not at the top of their game who don’t do that, but everybody that I ever met who was truly a leader was somebody who learned along the way and made adjustments and who saw failure as fulcrum and not finale.

Now, I was speaking a few weeks ago in Austin. I was talking about this idea of failure being a fulcrum and not finale. I turned to my left and there is sitting in the front row an astronaut, Commander Tim Kopra, who had been on not one, not two, but three space walks. In the middle of doing this bit and I was like, “Oh, except for you, sir. For you failure would most definitely be finale, but for the rest of the 400 people in this room, failure is absolutely fulcrum.”

I think the first thing for people to do is to let go of this idea that failure is bad, that failure is going to be something that kills us. If failure literally doesn’t kill you, if there’s still breath left in your body, you can learn from it and do something else.

Once we let go of this desperate need to please everybody else and to live into everybody else’s idea of success, once we decide that it’s okay to fail at living into their expectations, that’s when we start making room for own idea of success. Once we start thinking about what success can mean to us—and I break that out in this framework in the book—once we unpack what success actually means to us, then success can in fact equal happiness.

Pete Mockaitis
Okay, that’s good. You talk about this concept of consonance and have a few particular drivers of it. Can you define these terms for us?

Laura Gassner Otting
Yeah. What I started to notice throughout my executive search career is that even though I was interviewing people, as I said, who were at the top of their game and who were super successful, they weren’t all really happy. I was struck by this idea that after you filled in all the checkboxes and you’ve done all the right things, why do we still feel empty? Why do we still feel like there’s something that’s missing that we’re just not quite satisfied about?

What I started to notice was that the people who were the most successful and also the happiest, the ones who weren’t suffering from burnout and stress and fatigue, they were the ones who were in consonance. They were the ones who were in alignment and flow so that everything they did made sense.

I started to notice that they had really four things. Each of them had these four things in different amounts, but they had them in the amounts that they needed.

The first is calling. Calling is some gravitational force, something that’s bigger than you. It could be saving the whales and curing cancer and feeding the poor. That’s fine. But it can also be working for a leader who inspires you or a company whose brain is prestigious and interests you.

It can be getting out of debt. It can be buying a Maserati and a beach house. It can be building your own business. It can be staying home with your family. Whatever that calling is, it’s your calling.

I think we get calling wrong often because we tend to give votes to people who shouldn’t have them. We have all these people in our lives and we ask them what they think and what we should do and they reply to us based on the framework of their own thinking, so we’re giving votes to people who shouldn’t even have voices. That’s calling.

Pete Mockaitis
Okay.

Laura Gassner Otting
The second piece is connection. Connection really answers the question “What if you didn’t go to work tomorrow? What if you didn’t get out of bed tomorrow? Would anybody notice? Would it matter? Does your work matter? Why do you, in this box, in this organizational chart, in this company at this moment, why do you matter?” Can you see the work that you’re doing connecting to solving that calling, to getting to that calling that you want to achieve?

The third piece is contribution. While connection is all about the work, contribution is really all about you. We all want our work to mean something, to contribute something to our lives, but what? Does the work contribute to the career trajectory and velocity you’d like to create? Does the work contribute to the lifestyle you’d like to live? Does the work contribute to your ability to manifest your values into the world on a daily basis?

Then lastly, is control. Control really is how much personal agency do you want and need in your life so that the work can connect and that it can contribute to the kind of calling that you want to serve. At every age and every life stage, we’re going to want and need and have the four C’s of calling, connection, contribution, and control in different amounts.

Pete Mockaitis
You mentioned different amounts. I think I want all of them and a lot of them. Are you suggesting that there’s tradeoffs between them or how do you think about that?

Laura Gassner Otting
I think there are sometimes tradeoffs. I think it is possible to want and have lots of all of them. But I think at different ages and at different life stages, we’re willing to sacrifice one for the other.

When I was 21 years old and worth my weight in Ramen soup and idealism, I was volunteering on a presidential campaign. I had all the calling in the world. I was so inspired by this leader. But connection, please, I was goffering coffee, I was making Xerox copies. My work didn’t connect whatsoever, nothing I did really mattered. There were 700 other volunteers ready to walk in the door just like me.

But that was okay because I had so much contribution. I was manifesting my values on a daily basis. While I wasn’t really earning any money – I was, like I said, worth my weight in Ramen soup – I knew that if this guy won, I could have a pretty interesting job. Talk about a career trajectory. That would be amazing.

Then you go to control. Clearly, I had no control whatsoever about how much connection the work had or how much contribution it had, but boy, it didn’t matter to me because calling and contribution were absolutely top of what I needed when I was young and I didn’t have a family or major bills to pay and I could live in squalor and be perfectly fine.

Now as I’m 48 years old, it’s a little bit of a different story. Calling, I really do want to continue to do good things in the world, but my calling right now is really building out this book launch and bringing my message to people.

I feel that deeply, which means that my connection because I’m on several non-profit boards, because I’ve got two teenage kids, because I’ve got a husband with a completely inflexible job and I have friends that live all over the world, I could be doing lots of other things with my time.

If the work that I’m doing, if the podcast that I’m on, if the speaking that I’m doing, if the research I’m doing, the writing I’m doing isn’t helping me get this book off the ground in a way that is supporting my speaking career, then it’s not interesting to me. I really deeply need my work to be connected.

In terms of contribution, I am able to bring tons of how I manifest my values in the work because clearly I talk about them nonstop. I’m getting a piece of that, but in terms of how this is going to create a career trajectory for me, I have no idea. This is a brand new career and it’s super fascinating. I’m weighing those things differently.

Then in terms of control, I’m an entrepreneur deep in my soul, so I absolutely have to have control over the connection and the contribution, but I’m also willing to give up a little bit of it right now because I’m just sort of on this – I’m on this momentum path to get this book launch going. It’s very different for me right now.

If I were 68 years old, it may be a totally different thing because I may say I couldn’t care less whether or not the work I’m doing really matters or it contributes, but I deeply care about changing the world because I was born in 1940s or the 1950s and I’m a kid of social justice and those things I care most about.

I think everybody at different ages and at different life stages will care about these things differently, but I think we get into trouble because we sort of set our scorecard in stone early on and we’re told to think about the value of the job, but we don’t think about the value of the job to us individually and we don’t let that flex and change.

Pete Mockaitis
Understood. I’m curious then, when it comes to all the means by which you can discover and develop and bring about some more calling, connection, contribution, and control are there any particular practices that you’ve seen again and again really seem to make a really big impact in terms of bringing about more of the consonance?

Laura Gassner Otting
I put together a quiz at LimitlessAssessment.com. I’ll say that again, LimitlessAssessment.com, where your listeners can actually go and take. It’s about 60 questions or so. It takes about 10 or 15 minutes. It walks the respondent through each of the four C’s of calling, connection, contribution, and control.

At the end of which, it gives them this very pretty little radar chart that – go computer sleep away camp because I’m very proud of myself for learning how to build this. It gives this beautiful radar chart that shows one circle of each of the four C’s how much you have in your life and then another one overlapped, we hope, of each of the four C’s of what you want in your life.

It actually will show you visually where you’re out of consonance and give you some tips about things that you need to do. For everyone it’s going to be a little bit different, but I think the right first moves, first of all, go take the quiz. Absolutely it will tell you exactly what you’re looking for and not just what society wants you to have, but what you actually want to have and how to get there.

But the second thing is to really start pulling the people around you, I call them your ‘framily,’ it’s the sort of combination of your friends and your family, who can be your tribe, who can be the ones who you can talk to about your results of the quiz, about the things that you want, about what you might think are missing, and really sort of help reflect to you and hold you accountable to making sure that you’re doing something every day towards the change that you want to make.

Pete Mockaitis
Very cool. Maybe just to wet the whistle and get an example there. If we want some more control, what are some great things to do that help bring that about?

Laura Gassner Otting
As I mentioned, I’m an entrepreneur. I think that most of the entrepreneurs who I’ve seen who have taken this quiz have found that they are very much in consonance in the control piece because I think they’ve made very specific decisions in their life to make that happen.

I profile a woman by the name of Terry Diab in my book. She is a carpenter by trade. She actually started working for her brother-in-law when she was very young. She would just follow all the other carpenters around on the job site, picking up nails and cleaning paintbrushes and anything that they asked them to do. She loved it. She absolutely loved the work. She went to go work for him.

She was having a great time doing it. The work was done. He would say to her, “If you leave at the end of the day and you don’t feel proud of work, you’ve got to go back and do it again. This is really important.”

Then as his business grew and grew and grew, she found that that ethos, that respect for getting the job done well wasn’t actually shared with all of the site managers that he hired. She found herself increasingly frustrated because she thought that the work could be done better and should be done better and that the clients deserved better, so she started her own thing.

She says that she ate barbecue sauce and mashed potatoes for months in order to be able to afford to continue to put money towards building out her business, but she’s now booked 12 months in advance all the time. Her dance card’s always full.

She absolutely has 100% control over the way that she does her work, the quality that she does it, the way that she can manifest her values through her work and how much money she makes or doesn’t make by how much work she decides to take on.

Pete Mockaitis
That’s awesome. Cool. Thank you. Well, I’d also love to get your take when folks are saying, “You know, Laura, I love this. I’m right on. I want to get more limitless. I want more consonance. What’s one of the biggest mistakes that people end up making when they are going after this stuff?

Laura Gassner Otting
I would say the number one biggest mistake that people make is that they say, “I want more consonance, I want my work to have meaning,” and then they say, “Well, meaning has to have purpose and purpose has to be purpose like higher purpose, lofty purpose.”

And they assign these ideas to it, which are either “Well, I actually want to make money, so I don’t really want to go do that purpose thing or maybe I’ll do that purpose thing later or I don’t know if that purpose thing is for me.” Again, I spent 20 years helping people find work in purpose, in nonprofit jobs. What I’ll say is that it’s really great to go do that work, but it’s also not necessarily right for everyone.

What I’m trying to say is that the only person who gets to decide what your purpose is, is you.

Pete Mockaitis
Got you. Well, then now could you share with us a favorite quote, something you find inspiring?

Laura Gassner Otting
Oh, so my favorite quote, I always have to go to Eleanor Roosevelt, which is, “Do the thing you think you cannot do.” I think that we all have multitudes inside of us. I never thought I was an athlete. We started this conversation by talking about my first mile at 39.

Here’s the thing that happens when you run three marathons in three years having never run a mile before is that you tend to get a little beaten up. I went from running a marathon to going to a gym, joining a gym for the first time in my life and meeting a trainer and lifting weight. This trainer happened to be a guy who was training for an Olympic rowing campaign. He kept talking about rowing. I was like, “Oh, that sound interesting. I should check that out.”

Fast forward a few years and now I’m a competitive rower. I row at a local competitive women’s rowing team. Every time we’re on the water, the coach comes over in his little boat and he’s like, “Okay, athletes, here’s what we’re going to do now.” I’m always like, “Athletes. He called me an athlete. That’s hilarious.” But I never knew that that’s who I was.

I think if we continue to do things that we think we cannot do, we’re able to find multitudes within us and we’re able to surprise ourselves at just what we can become.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Laura Gassner Otting
Well, I think the marshmallow test is fascinating. Do you know the marshmallow test?

Pete Mockaitis
Oh yeah.

Laura Gassner Otting
Yeah. I have two teenage boys, so we live the marshmallow test in our house all the time. But this idea that sometimes if you can wait – and sometimes it’s sacrificing the easy win now for the thing that you really want later. You don’t have the one marshmallow that you can have now, if you wait five minutes, you get two.

I think that that’s what I saw so many times in my career in executive search that the people who had tenacity and grit and hunger and speed and weight, these were the things that I looked for in people. I’ll be darned if I didn’t have 100% marshmallow test winners in the people that I placed in these CEO positions.

Pete Mockaitis
That’s good. How about a favorite book?

Laura Gassner Otting
This is kind of weird, but my favorite book – I think the one that was one of the most impactful books for me is this book called Stones from the River by woman by the name of Ursula Hiegi, H-I-E-G-I. It’s a little bit of a weird book.

It’s a fiction book that was set in World War II. It’s about a dwarf named Trudy Montag. Trudy, because she was atypical, was pretty much ignored by everybody and dismissed by everybody, so she would be sort of present for lots of conversations, where people just forgot she was there because they didn’t think of her as a full human being.

Because of it in the story she gets to hear all of these state secrets and she gets to sort of infiltrate the Nazis and she’s able to work with the resistance and help them to topple the Nazis. Again, it’s a fiction book, but just help them topple the Nazis in World War Ii, but I love the idea that we are not just who everybody sees us as and that we have so much inside of us that we can be that people don’t even yet know about and we’re the ones who get to decide our stories.

Pete Mockaitis
How about a favorite tool, something that helps you be awesome at your job?

Laura Gassner Otting
Delegating. I am a firm believer that I am not the best person at everything and that there are things where I really do truly kick ass and that if I don’t hire people to do the stuff that I suck at, then I never get to spend the time doing the stuff where I can kick ass.

Pete Mockaitis
How about a favorite habit?

Laura Gassner Otting
Every night before I go to bed, I look at my schedule for the next day. I cannot sleep well if I don’t when I have to shower the next day. That’s sort of a strange way to put it, but as an entrepreneur, somebody who works from my home, there are days that are yoga pant days and there are days that are stiletto heel days.

If I don’t know exactly when I need to be show pony ready, ready for public consumption, I have a very hard time having gravitational force in my world. Before I go to bed every night, I just scan through my next day and I just figure out when I’m going to shower.

Pete Mockaitis
Lovely. It’s so funny because some days I don’t make it in the shower. If I had a ritual, there’d probably be more consistency.

Laura Gassner Otting
Yeah, those days where you wake up and you put on your exercise clothes but you never quite exercise because you didn’t put it in your calendar. If it’s not on my calendar, it doesn’t exist in the world. I literally have on my calendar the days where I have to pick up my kids from school because I will forget because I don’t pick them up every day. Maybe I just smoked too much weed in college, but I can’t remember anything unless it’s on my calendar.

The calendar is really – I’m not one of those people who lives and dies by my inbox. That doesn’t take over. I don’t feel this need to answer every email I get every minute of the day as soon as I get it, but I need to have a roadmap. For me, the calendar is the thing.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with your audience and you hear it quoted back to you frequently?

Laura Gassner Otting
Yeah, I think one of the things that gets quoted back to me most is a quote that I said about a year ago on stage, where I was kind of railing about this vacation that I was about to take and I posted something on Facebook asking for tips, “Does anybody know anything about,” wherever it was that I was going.

Somebody wrote back, “I’m so glad you’re going on this vacation. You deserve it.” I remember thinking I don’t deserve it. I earned that, baby. I don’t deserve it. I said if I waited around my entire life for all the things I deserved, I would never get what I demanded.

Pete Mockaitis
All right.

Laura Gassner Otting
That gets quoted back to me a lot.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Laura Gassner Otting
I am all over the socials at HeyLGO. It’s Hey Laura Gassner Otting, so HeyLGO. HeyLGO.com is how you can find me on my website. The book is Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. It’s on Amazon.com, Barnes & Noble, anywhere fine books are sold. The quiz is at LimitlessAssessment.com.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Laura Gassner Otting
I would ask people three questions. Number one, what would it feel like to be limitless in your job? Number two, what do you need to change in order to get there? Number three, what would be the cost if you don’t?

Pete Mockaitis
Laura, this has been a treat. Thanks so much. I wish you lots of luck with the book, Limitless, and all your adventures.

Laura Gassner Otting
Thank you so much. It’s been great fun.

425: Achieving More by Constantly Embarrassing Yourself with Case Kenny

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Case Kenny says: "The most happy, fulfilled, creative, successful people I know are constantly embarrassing themselves."

Case Kenny shares his bro-tastic approaches to building confidence, achievement, and motivation.

You’ll Learn:

  1. How doing embarrassing things increases confidence
  2. How to balance striving with gratitude
  3. Two common motivational mistakes

About Case

Case Kenny is the Founder and Editor-in-Chief of PRSUIT.com and the host of the iTunes top podcast New Mindset, Who Dis?

Items Mentioned in this Show:

Case Kenny Interview Transcript

Pete Mockaits
Case, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Case Kenny
Yeah, thank you. Thanks for having me. Very excited.

Pete Mockaits
Well, I think we’ve got so much fun stuff to dig into when it comes to motivation and learning and personal development. We’re both total dorks for this. First, I’ll put you on the spot. I want to know you have apparently become fluent in both Arabic and Chinese. Is this correct?

Case Kenny
Fluent is gracious. It’s very nice to say. In college, which was eight, nine years ago at this point, I did major in Chinese and Arabic and then I also studied Hindi and Urdu as well because they’re derived from the foundation of Arabic.

At one point I was quite good at it. I lived in China for a bit, worked at a law firm, considered some government work for Arabic. At one point, totally geeking out on it every single day. I’m not finding myself using too often lately, but the base is there. I can read and write it decently now, but I’ve been meaning to find someone in Chicago to practice with. But it is a true statement.  Fluent is gracious though.

Pete Mockaits
That’s intriguing because I understand these are among the hardest languages to learn in that the characters are not quite looking like A, B, C, D over there. Do you have any pro tips on how you manage to develop a degree of proficiency in these languages?

Case Kenny
Oh man, yeah, they’re very different. Chinese, you need to have a very good memory and you need to have a very good ear. Memory for the characters, certainly because it is symbol based and then ear for the intonations. It’s a tonal language. You can say ‘mother, horse, what’ using the same word. Obviously those are very different meanings. You have to be able to hear that. I would say photographic memory would be super helpful for Chinese.

Arabic, it’s right to left. That is a bit different. But they do have an alphabet, so it makes sense there. The best way to learn a language is to immerse yourself in it completely. That’s not necessarily saying you have to move somewhere, although that certainly helps.

But when I was studying it, it was every single day for three hours over four years. I was only decent at it. Imagine what you could do over ten years if you lived somewhere and you really wanted to do it. But honestly I think some people are just genetically predisposed to being good at languages, but I think anyone with enough practice and immersion can get decent at it.

Pete Mockaits
Let’s talk about learning how to learn. You’ve had a long-standing fascination with personal development as have I. I’d love to hear your story starting from little Case or whatever it’s appropriate to start.

Case Kenny
Sure.

Pete Mockaits
To how it’s pointed you into your current job and podcast and Prsuit. What’s the maybe three-ish minute story arc of how this has pointed you in these directions?

Case Kenny
Yeah, for sure. I think for me, if I’m being honest, my relationship with personal development, my journey to be here, candidly, it’s been a selfish one. It’s always been about me trying to better myself, trying to understand myself, trying to push myself. It was never a fascination with – I’m very interested in how humans adapt and grow.

It’s come to that point now, but initially it was never that way. It was never me sitting down and being like, “I’m very interested in human psychology or Adaptive Behavioral theory,” or anything like that. It was never that way. To be honest, it hasn’t been that longstanding. I’d say over the past five years is where I really came into that. That’s how I built my brand and everything that I do has been around that.

It was inherently personal and a bit selfish in a good way, not in a negative connotation, in that I just kind of looked at my life and what I was doing. I’m 30 now, so we’ll say 25 is really where I started getting into this. I was working Chicago, working at a couple different ad agencies.

I just kind of looked at my career, who I was, what I was doing, my sense of happiness and fulfillment. It seemed very passive to me. It didn’t seem like I was growing towards anything. I didn’t really have an idea of what I was doing. Typical Millennial stuff here. I felt kind of lost. I didn’t know the answers. Things weren’t that clear to me. I think that’s normal.

But on top of that it always just seemed like I wasn’t making decisions for myself. I was doing these things and hoping they would lead me to better places, hoping they would lead me to become more confident and more assured and centered and passionate and creative and all those things.

I just kind of took a step back and realized that vulnerably. I was like I’m not making decisions. I’m very passive right now. I’m not lean forward in my life. It was kind of that realization that just led me to a series of experiences where I did just that, I pushed myself for more experiences.

That’s a vague statement, but it was literally throughout my mid-20s pushing myself to do things that made me really uncomfortable, that made me realize that I can be much more active in my life.

It was kind of through that idea that I started really leaning into my career, which evolved to sales, which is a very lean forward, aggressive, confident kind of activity. And then leaning into my creative skillset, which at this point has become podcasting and writing and entrepreneurship and publishing, digital marketing, and things like that.

They all grew hand-in-hand, where I started to realize that I can make decisions for myself that can better myself both financially influence and then personally. They all just kind of came together and I’ve created this interesting ecosystem for myself, where my passion, my hobby, my career all are built around this idea of pushing myself and being uncomfortable and growing.

Along the way I’ve met a ton of great people, through my company, through my network, through reading and podcasting, things like that that made me realize that I’m very fascinated with this idea of personal development because it’s half science, it’s half theory, it’s half experiences. It’s very personal. I just really find a lot of value in that and that I could sit down and basically describe my experiences and people find value in that.

The more I lean into that, the more I podcast, the more I interview, the more I write, I, in turn, am learning from that. It’s a very meta-type experience for me, where I’m creating content around self-development and that content, in effect, is helping to push me to then create more. It’s just very authentic.

I say it all the time, even on my Instagram, I call myself a dude bro guy with perspective because I am a bit of a bro by any definition. I like going to the club. I like flashy things. Sometimes I’ll say things that people would roll their eyes at. I’m not an expert-

Pete Mockaits
You’ve hit the gym.

Case Kenny
Yeah, I work out.

Pete Mockaits
I can tell from your Instagram photos that you’re visiting the gym.

Case Kenny
Thanks man. Yeah, I try to get the gains. I try to get the protein. I do my thing. I’m not trying to be a life coach. There’s nothing wrong with that, but I’m not trying to do that. I’ve never even tried to be a thought leader. It’s always been about just being better.

Then I’ve always been a voracious writer. I love writing. I just started narrating my experiences and people seem to really enjoy it simply for the fact that I was vulnerable to say “I don’t know the answer.” Again, I’m a bit of a tool sometimes. Call it. I’m a bro. I’m a dude. I’m a guy. Whatever. But here are my thoughts and they might be helpful to you. That’s how my whole evolution has gone.

But again, it’s all around this idea of personal development that I’ve seen myself really, really adapt even in the past five years around this idea of leaning forward versus leaning back. That’s more than three minutes, but that’s kind of how I got into it. Just kind of looking at myself and wanting more of myself. It’s really opened the doors and kind of the world to me frankly.

Pete Mockaits
Well, that’s interesting. It really does come through. As I read Prsuit, available at Prsuit.com without the first U, P-R-S-U-I-T.com and your podcast, New Mindset, Who Dis? It took me a moment. Oh, like “New phone, who dis?” New Mindset, I get it now.

Case Kenny
You get it?

Pete Mockaits
Who Dis, the speech bubbles helped in the cover art. It does come through in terms of it’s vulnerable, it’s raw, it’s you just using your language. That’s fun.

That is just sort of resonant for folks because some people like the scientific flavor, like, “Hey, this study revealed these things with these numbers” Some people dig the poetic flowery expression, like, “Oh, that was a beautiful sentence and a quote that I’ll post to inspire me.” You’re just telling it like you see it in your authentic bro way. I just got a big canister of protein powder, so I can relate a little bit at times. I appreciate what you’re up to.

Let’s dig in then. This whole notion of leaning forward instead of backward and pushing yourself to do things that make you uncomfortable, well, I think that’s kind of easier said than done. How did you kind of start that momentum in terms of, “Hey, I am going to push myself to do this even though it’s uncomfortable?” Can you give us some specific examples of what made you uncomfortable and what you did?

Case Kenny
Yeah. I would say there’s a couple things in there that have really led me to realize that and that continued to push myself. It was basically the idea of I needed to embarrass myself more because now I would consider myself probably too confident, too much self-esteem. Sometimes it pours out of me in ways that people perceive as negative. But it used to be the direct opposite, where very self-conscious, very timid, didn’t want to speak up, just nervous in that respect.

Two things along the way made me realize that one, no one cares and two, the more you push yourself, the more you realize that.

The first going way back, before my mid-20s was waiting tables at Applebee’s. I think everyone should wait tables at some point in their lives. It teaches you so much about people. It teaches you so much about yourself. It teaches you all these skills. But that certainly made me realize you can pack in two years of human interaction experience in a summer waiting tables or whenever you’re waiting tables.

I know for your audience it might be for a good reason too late to go and wait tables because they’re professionals, but maybe for their kids or whatever. I found so much value in that. It gave me a little bit of a teaser that I kind of tucked away in my pocket and then kind of came back to realize now in my mid-20s, but of the power of that idea of understanding people really don’t care or people really aren’t watching you as much as they do.

I would leave that just there as a context to what I’m talking about here. Then the other one is it was when I turned 26 – 27 is I left my agency job in Chicago because I started having these feelings. If you know digital advertising agencies, it’s a bit of a grind, bit of a sweatshop. You learn a lot, don’t get me wrong. I’m very grateful for the experiences. But you don’t make a lot. It’s very ambiguous in how you can be successful. It’s a grind.

This idea in my head, I wanted to prove to myself that I was capable, not only of being impactful and using my skills in an impactful way, but also I wanted to make money, to be candid. I wanted to make money. I’ll never think there’s anything wrong with that. That’s where I hustled my way into a sales role.

That’s the second thing I think everyone should try to do at some point is some type of sales, whether it’s more blasé business development or a pure sales commission role. That’s where I came into my own because I’ve been in this role for a while.

The old Case, pre-sales verse post-sales, I’ve learned so much about myself. I embarrass myself regularly. I am awkward regularly. I am in rooms that I have no business being in. I’ve been able to make money, which is great, but it’s been those experiences where I’ve completely failed and crashed in a meeting, I’ve entertained so many clients, taking people out to dinners every night of the week. I’ve packed all this life experience into this short amount of time.

All of that is compete lean forward. You’re not going to be successful in that role without leaning forward. You can’t sit back and hope that “Oh, maybe I’ll be passionate about this or maybe it will lead me in the right direction.” I’m not even talking about being successful. I’m just talking about proving to yourself that you can do things.

It definitely started with that sales idea. From there, it’s basically just me in a mindset now of anytime I have the opportunity to do something or think of something and if my reaction to is I don’t want to do it because it makes me uncomfortable, I’ve honestly – people might go, “that’s bullshit” – but I force myself to do it now. I crave that experience because I know how powerful it will be for me.

And now, in retrospect, now  that I have my podcast and it’s doing well, I know I can talk about it as a good experience-driven piece of content, but someone the other day was like, “Hey Case, I want you to dress up as the Easter Bunny for this kid’s Easter celebration.”

Of course, I was like, “Oh my gosh, that sounds horribly embarrassing and something like I do not want to do it,” but then in the back of my head I’m like, “I should probably do that because it is both of those things and I should do that simply for that very fact.”

It’s thoughts like that that have really, really pushed me to do things where I’m likely to embarrass myself, but the result has been I’m so much more confident in myself, like light years. It’s really opened my eyes. That was a lot.

Pete Mockaits
Okay. I was right with you in terms of trying sales, crashing in meetings, you feel uncomfortable, you push yourself to do that, and where was our last 30 seconds here?

Case Kenny
It’s evolved from there. That idea of pushing myself forward in a business setting, where there’s a little bit more structure, has made me realize that I can take that concept of pushing myself to be uncomfortable outside of that. The result is now I really crave that idea of being uncomfortable, being awkward, being embarrassed.

It’s cliché to say, but I want to do it now, whereas before, any opportunity I had to sink into the shadows or sit in the back, I would do it. Now I want the direct opposite of that because I’ve seen how more powerful it has made me as far as just taking ownership of what I want to do. Along the way, it’s developed my confidence. I’m happier because I’m pushing myself in a direction that I’ve created rather than just coasting. But it definitely started with sales. I will give sales that credit.

Pete Mockaits
Yeah, that’s really intriguing how you have kind of rewired your fundamental reaction to stuff. That’s really cool. I’d love to get your take on if folks are just getting started, like, “Yeah, I am so not there. I very much prefer to not embarrass myself and prefer not to feel this discomfort, what would you recommend to be some of the very first steps?

Case Kenny
Yeah, I would ask them why they prefer that. My guess would be, “Well, it’s uncomfortable. It’s awkward. It’s embarrassing.” But my question would be, “Well, you’re basing that on an experience or two, where that happened to you.” I think life is about trial and error and you need a larger sample size. The most happy, fulfilled, creative, successful people I know are constantly embarrassing themselves.

One of my good friends is the CRO of a company in Chicago, billion-dollar company. The dude is bullheaded, so bullheaded he embarrasses himself all the time. You’d say, “Wow, a guy of that stature, a guy who’s a CRO, who’s buttoned-up, who’s very successful, you would think a guy like that never embarrasses himself,” but no, he does it all the time.

It sounds masochistic to be like, “You’ve got to go and embarrass yourself.” It’s not that. It’s just you put yourself in a position where you’re uncomfortable. That’s all it is. I think for people to be like, “Ah, I’m uncomfortable to do that,” I would say, “Okay, that’s a natural feeling.”

Feeling that way doesn’t make you any less in any respect. You just have to realize that you feel that way because you’ve only done it a couple times. The more that you do it, the more you realize it doesn’t matter.

Then the more you realize it doesn’t matter, I think you’ll come to realize that what separates confident, driven, creative people from people who are not that is their threshold for that thing. It’s like how much are they willing to go through, whether that’s awkwardness or discomfort or stress or frustration, it’s the threshold for that I think in any aspect of life that’s going to make you successful.

I think if you can kind of contextualize yourself within that spectrum and I think that’s what’s going to push you. It’s definitely like a mental chess game with yourself. You have to convince yourself, but once you do it to my point, it’s a little bit addicting because it’s like leveling up for me. I’m like accruing awkward points and I can cash them in for confidence. That’s how I see it literally.

It’s not a game certainly because it could be awkward, but I just see so much value, I’ve convinced myself that. I think if you start with that mindset, you’ll gradually find more momentum there.

Pete Mockaits
Well, that’s edifying in terms of viewing that awkward points as a currency and those experiences are right there, able to be turned into having more confidence or upgrade from it. Boy, just chewing on that for a while, it’s pretty fun. The formula then is – you say embarrass yourself. It’s not about streaking across town.

Case Kenny
Yeah, let’s be clear. It’s not falling flat on your face. Yeah.

Pete Mockaits
It’s about entering situations that you feel uncomfortable in, you have no business being there, you’re not yet adequate, competent, qualified to go there, but nonetheless, you’re going there. Because you’re there and you haven’t been there before, it feels kind of awkward, feels kind of uncomfortable and when you say some things, you might feel embarrassed and stupid.

Case Kenny
Yeah, exactly.

Pete Mockaits
But after having done that a few times, you get the upgrade, like, “Oh yeah, I’ve done those sorts of meetings numerous times. It’s no big deal and I feel confident there.”

Case Kenny
Absolutely. Yup.

Pete Mockaits
I’d love to get your take a little bit on some practices when we’re talking about confidence with regard to maybe exercise or posture or meditation. Do any of these play into it for you?

Case Kenny
Yeah, certainly. Absolutely. I talk a lot about confidence. Meditation for me, I guess I have rampant ADD or something. I’ve never found it to work for me.

Really for me everything that I’ve found to be effective has been experience driven to the last five minutes that we’ve been talking about. I think certainly posture, the idea of a power stance, things like that helps.

But people sometimes read my content and listen to my podcast and they get a lot of it. But I’m assuming that people might also be like, “Case, there’s no science behind this,” or like, “Where’s the five steps,” or “Where’s the practices, the daily practices?” I don’t really know what to tell you because everything that I’ve learned to be impactful in my life has been mindset driven, hence the name of the podcast, New Mindset, Who Dis?

I have seen the power of the mind to be so much more impactful than the power of a five-step process or the power of something similar. That’s just the way I’ve always been because it’s always been easier for me to sit and think myself out of action, to sit and try meditation, for example. It’s been easy for me to sit in a corner and adopt a power stance.

But those are passive activities and I realize that if I want to have an active, lean-forward mentality towards life, I have to make my mind want to do those things. I have to basically trick myself or incentivize myself or motivate myself to want to act. That’s what I’ve come to realize about myself. It took 30 years call it, but that’s why everything for me goes back to my mindset.

It’s not about little practices that offer temporary growth or whatever. It’s about a sustained mindset that makes me want to do those things, that makes me want to be uncomfortable to grow because, again, I’ve seen the other side call it. I’ve seen where the grass is greener and I want to continue to go that way. To me it’s always been just about that mindset. Now I have it and it’s more sustained.

To me, I would much rather grow in a sustained way than adopt practices that, for me, just don’t work over time. They might work for someone else and that’s fantastic, but in my dude-bro-guy reality, apparently it’s more about getting my mind right and getting centered in that and then taking that with me every day.

Pete Mockaits
I’d love it if you could maybe articulate some particular new mindsets with regard to hey, old mindset and new mindset, whether that’s with regard to a belief or a vibe associated with each and sort of what are the implications that those new mindsets have brought?

Case Kenny
Yeah, one that I’ve been thinking about lately, I wrote about this somewhat frequently, but I did an episode and I called it Nah, Bigger. It’s actually the background on my phone. It’s Nah, N-A-H, comma Bigger, like the idea of I look at something or I think about something and I motivate myself to be like, “Nah, bigger.” I can think bigger. I can do better. I can do more. I can push myself more.

That’s the mindset, nothing unique in that necessarily. It’s the idea of pushing yourself, and in my case, the idea of pushing myself to be more uncomfortable, to be more successful, to be a better man, to be a better entrepreneur, to be a better content creator, whatever, to push myself. I’ve got all kinds of thoughts on how to motivate yourself to do that. But that’s one mindset that I talk a lot about.

But within that mindset, and I think a lot of people are very aggressive in setting goals for themselves, to want to do more and grow and all that. That’s always been great, but I’ve found that that mindset alone has really detracted from a bit of my happiness because I always want more. It was always the same way.

It’s like, “Oh, I make 50K, I’ll be happy.” Then I made 50K. It’s like, “Well, it’s got to be 100. I’ve got to make 100.” It’s like that. Then you’re always going to want more and you’re not going to be necessarily happy. I did another episode the other day and I called it Yeah, Grateful. Basically, that’s exactly what you think it would be. It’s the idea of being grateful.

Basically with this ‘nah, bigger’ verse ‘yeah, grateful’ mindset, it’s two mindsets that come together in the form of writing a list of things that you want to grow, basically your goals, and then things that you’re grateful for, your gratitude list or gratitude journal, whatever people want to call it. I combine those two and that’s offered a lot of just more centeredness and happiness for me.

The ability to place those two things side by side physically on a list – wish I had it here with me – and to be able to look at those things and it really balances you out.

That’s the mindset that’s been particularly impactful for me is that mindset of balance because it’s so easy, whether professionally or physically or creatively or personally, to get so ahead of yourself on wanting more and bigger and better and not balancing it with that gratitude and the result is you kind of drive yourself crazy.

I’ve always driven myself crazy with that, wanting more, wanting the podcast to be bigger, pursuit to make more money, to get bigger and stronger, all those things. When in reality, if I step back, there’s so many little things to be grateful for.

Life has really taught me that, whether through personal tragedies or just my own observation and introspection. Combine those two provides balance and balance is everything. You can have a million mindsets, but if you don’t balance them, you’re going to be all over the place. To me, that’s the biggest thing I think for personal growth and development is balance.

I talk to a lot of people who, even by their own admission, would be self-help junkies. They love it. They read the books, they listen to the podcast, they post the inspirational quotes, they’re all about it, but they’re not balanced.

A couple issues. Probably they love to consume and not act necessarily. But also they’re filling their mind with all these mindsets that are pushing them for more and more and more and more, better, better, better, growth, growth, growth and they’re not balancing it with the most centering thing you could possibly do, which is being thankful for what you have.

It’s a lot of clichés in there, but I think the idea of placing those two concepts side by side, that’s been the most powerful mindset that I’ve adopted. I preach to it a lot. It’s done a lot for me.

It’s centered me because I’m Mr. Self-Development. I’m supposed to be pushing myself and pushing people, but I think it’s taking a step back and balancing those two that’s going to make your self-development journey enjoyable, because otherwise what’s the point. Longwinded way of saying it’s balance, but I’ve found that to be really, really impactful.

Pete Mockaits
Well, yeah, I really like that notion. Gratitude’s come up several times before. But this is a little bit of a unique angle to put it right there side by side so that does just sort of change the whole energy and feel associated with your striving or your ambition.

Instead of it being in place of “Where I’m at right now is inadequate and I’m stressed about it,” to “Okay, there’s a big thing that’s pulling me forward. I’m excited for it and I’m also grateful for where I’ve come from and the way things are now.” That’s really awesome. I further want to get your take when it comes to the balance equation. In the world of pushing yourself and hustling and going for it versus resting, rejuvenation, self-care, how do you wrestle with those guys?

Case Kenny
Yeah. That’s a great question and my immediate answer would be I don’t know. I don’t have the best answer for you. I would tell anyone that. I would be lying if I was like, “Oh, it’s easy. You’ve got to do this.”

I would say that I’ve learned a lot in that respect because that defines me to a T and it’s tough though. Everything on Instagram makes you feel like you’re falling behind and you need to push yourself. The internet in its entirety does that to you. You’re going to feel like you’re running behind. I think there’s no real way around falling into that outside of realizing that you need to balance it otherwise you’re not going to be happy.

I think the past couple of years I pushed myself so hard that I came to realize it and I came to realize that through experience. It’s gotten to a point where I’ve found a really good balance.

I think a lot of people when they hear the word gratitude they think about things like, “Oh, I’ve got to do gratitude journaling. I’ve got to hop into an hour-long meditation session.” For me, it’s literally just writing one or two things down a day that I’m thankful for. It’s not a big, long process. Even that practice doesn’t really even do anything. It’s literally looking at those two lists side by side and realizing that you’re doing just fine.

That’s always been my idea of progress and success anyway is small, little incremental steps and looking at those rather than the big picture that offers a lot of fulfillment. I think people set these big goals and when they’re not there, they get really frustrated, but you can balance that by looking at the smaller goals and working towards those and marking those off and then respecting gratitude towards that along the way.

I don’t have the best balance. I think for me, I am in a lucky position to my point earlier that really everything I do selfishly helps me. It’s like I see the value in pushing myself from a business perspective, from a career perspective, but I know that it’s also helping me personally to my note about sales as well. They’re all very intertwined. I definitely recognize that it’s a unique scenario.

But I put myself in that position. I’ll pat myself on the back there. But I’m still learning to be honest. Late nights, always wanting more. I’ve got a whiteboard behind me of things that I’m working towards that I haven’t achieved yet. It weighs on my mind, but I also can look in the other room to my list of things that I’m grateful for and that always centers me. It’s a work in progress. I’ll say that.

Pete Mockaits
Well, are there particular sort of boundaries or rejuvenation practices that you undertake to stay in the game?

Case Kenny
Yeah. Here’s the dude bro answer. The gym certainly. I find music combined with activity just to be so extremely motivating and energizing. I can literally flip a switch – if I’m having a bad day and I can put on some good music. I listen to a lot of electronic music. The right song, the right genre can totally turn things around. It’s different for everyone. Not everyone’s going to respond to music that way. But to rejuvenate myself, it’s literally music.

You combine that with the gym or you combine that with walking around Chicago when it’s nice out, that does it completely for me, just to get out of the context where I’m frustrated. I think that’s a lesson that anyone can take. If you’re ever frustrated in the office or from your home office or the gym, if you’re frustrated with your gains or your body, it’s like you’ve got to get out of that context. You’ve got to remove yourself from it.

I think that does a lot for me. I realize that because I always used to shut myself in and kind of mull over the thing that was frustrating me, but removing myself from that has really made me realize one, there’s more, two, there’s things you can be grateful for, and three, there’s just more possibilities outside of what you’re hung up on.

Music is definitely a key ingredient there. People always make fun of me because I love my AirPods and I always have them in and people think I’m on calls and whatnot when I’m really just listening to music or forgot to take them out, but that’s how frequent it is for me because it keeps my energy and it keeps me excited.

There’s something very cathartic with good music. I listen to a lot of electronic, to my point, but trance music, which has a lot of climaxes and drops. It’s a very emotional kind of journey kind of thing. Kind of like classical music I suppose, a lot of builds. That just energizes you. It instills a sense of positivity in me and optimism. I just run with that.

Any time I’m frustrated, I try to remove myself, music, gym, outside, something like that. Not the usual – I don’t find go and hang out with friends that rejuvenating. I have great, amazing friends, but I wouldn’t look to social interaction to be the thing to rejuvenate me. If anything it makes me start to think of things relative to them and start comparing and whatnot. I find it to be going and do something like I just described and then coming back and working from that context.

Pete Mockaits
Understood. Well, I’m also curious when you’re having those times where maybe you just don’t feel like pushing yourself, like the motivation is low on that day, you mentioned music and the gym or activity are some of your go-to’s. Do you have any other things you do that bring the motivation back when it seems to be missing?

Case Kenny
Yeah. Certainly for me, since I am a writer – if someone asked me what I do, I would say I’m a writer, kind of translates into podcasting as well – it’s writing. I think if you’re ever frustrated with something or trying to break it down, it’s like whatever creative field can do that for you. For me, it’s writing.

When I sit down and just start writing about something, if it’s something that bothers me, that allows me to break it down. Sometimes I block myself in my own thoughts because I’m not forcing something tangible out of it, but when I write I have to put something on paper, so it really forces me to be more introspective.

Same with the podcast. When I create content, my episodes are only 20 minutes long, but it’s basically my own therapy session. Those are practices. They’re also my business. But they will allow me to kind of rejuvenate myself, be introspective, get something out of myself, grow, and at the same time basically document the process so that other people can get value out of it at the same time.

Again, these aren’t scientific practices. I’m not drilling down the latest study to help shift the mindset, but I really believe in the power of practices like this that really force you to understand how your mind works, what is blocking you and how you can be more lean-forward relative to it.

For me, it’s been writing. I can sit down and just start writing. I always joke, “I’ve just got a lot of feelings.” I would just start pouring them out. It works really well for me.

I started the podcast and I usually write down the majority of it beforehand in a very detailed outline. I’ve only been doing it for about eight months, but those eight months have been so much growth because I released episode 95 today and 95 episodes of my own experiences, my own funny stories, my own uncomfortable experiences, my own growth stories. Going through those and looking at them, that’s amazing double growth for me.

I’m pretty intentional with that, but, again, I found it a great mix for me personally that combines my skillset with my goal, which is to grow.

Pete Mockaits
Well, I’d love it, we talked about a lot of things that have been good to do, are there any kind of key mistakes or things that you recommend not doing as you’re pursing the cultivation of motivation and learning and growth?

Case Kenny
Yeah, of course. A couple things, I’m trying to avoid clichés here but it’s tough to avoid clichés in the self-help space because everyone said something at some point. It’s all about your own personal perspective on it.

But I think things to avoid are comparisons certainly. The idea of highlight reels verse behind the scenes. We tend to frustrate ourselves very much so when we compare ourselves, but we’re comparing our behind the scenes, our grind, our challenges with something that we see on social media, which is someone’s highlight reel.

We get really down on ourselves because we think we’re falling behind, we think we’re not extraordinary, we’re not doing good things, we’re slow, whatever, when in reality is if you’re going to compare, you should be comparing your behind the scenes with someone else’s behind the scenes. That’s easier said than done. It’s not that easy when people publish good things about themselves, not the struggles.

But I think people should come to realize that, especially in the day and age of Instagram and Facebook. Everything you see that people are putting out are going to be their either highly-filtered, highly-adjusted stories or it’s going to be the best moments of their life. People aren’t necessarily going to share the in betweens or the left of the spectrum.

I think unless you realize that, you’re going to feel like you’re falling behind and then it’s just kind of a vicious cycle. I definitely would say that’s a big one certainly.

Another one for me and it’s at the risk of sounding too full of myself, but it’s always been this idea of when I was younger and I would walk into a room of people, whether it was business or personal, I would always walk in with the hope that the group of people would like me. “Oh man, I hope they like me. I hope they see value in me.”

Now it’s really switched to that of, “I wonder if I will like them.” Not in like a pretentious way, “Oh they need to impress me,” or anything. It’s just a mindset shift where you’re not validating yourself through how other people react to you or how other people perceive you.

Certainly it’s important in your profession and in general that people have a good impression of you I suppose, but the mindset of hoping that your self-worth is going to be validated by their impression of you, that goes back to what I was saying earlier. That’s very passive. I’ve really adjusted my mindset against that.

I would say those two pop out at me, the idea of comparison and then the idea of a desire to be validated by other folks. I think those are easily addressed but the need to be lean forward, but then from there you’ve got to put more practices in place to push yourself. But I think those two things would certainly be things to avoid to answer your question.

Pete Mockaits
Well, Case, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Case Kenny
No, no, I think that’s it. I think for me, my growth, the things that I talk about it’s like you’re never set in stone on anything in particular. There’s no shame in pivoting and changing direction and anything like that. There’s nothing wrong with that.

If you’re doing one thing today – people see a negative connotation, flip-flopping or saying one thing one day and doing another or going left and then going right. I don’t see anything wrong with that. To me that means that you’re growing and you’re trying different things. I think that’s really powerful. I would never see any shame in changing your mind, in changing your perspective, in changing your political party. I don’t know.

I don’t see any shame with that because it means that you’re willing to experience a new perspective, a new routine, a new habit and that is how you get to know yourself, not through considering them and thinking about them. It’s through experiencing them. I would just add that. I found that to be really, really valuable in my life.

Pete Mockaits
All right, thank you. Now could you share a favorite quote, something that you find inspiring?

Case Kenny
Yeah, I figured you’d ask that. I’m going to quote Winnie-the-Pooh. I posted this on my Instagram the other day. But it’s the three-line quote where Pooh goes, “What day is it?” Then Piglet says, “It’s today.” Then Pooh goes, “My favorite day.” I just like that. People who know me, know I’m very optimistic. I just really love life to an extent. I just see so much upside to every day. That captures it. Today is my favorite day because it is today and I woke up today, so I love that quote.

Pete Mockaits
Well, you mentioned a couple times you don’t rely on studies, but I ask everybody. Do you have a favorite study, or experiment or bit of research?

Case Kenny
Oh boy. Can I say no? Off the top of my head, I don’t think I have one.

Pete Mockaits
All right. How about a favorite book?

Case Kenny
Favorite book. Ton of great self-help books. I know folks listening aren’t necessarily entrepreneurs, but The Lean Startup by Eric Ries is one of my favorite books for business. It’s basically this idea of starting a business you should test and test and test and then pivot and test and pivot, start small, start fast, be impatient and then you build businesses that way.

You don’t build businesses by working on it for a year and theorizing and then testing. You’ve got to test, test, test to understand what will do well.

To my point just a minute ago, I think that’s life. That’s what life’s all about. Test, test, test, see what works for you, and then build on that and you shouldn’t be afraid to pivot. I like that book because I am an entrepreneur, I am a business person, but I’m also really into self-development, so those worlds collide very nicely there. It’s a great book.

Pete Mockaits
How about a favorite tool, something that helps you be awesome at your job?

Case Kenny
LinkedIn certainly because my job, influence, creation is all about connections and that helps me network certainly.

Pete Mockaits
And a favorite habit?

Case Kenny
Favorite habit would be what I just described, updating the Nah, Bigger and Yeah, Grateful list. I do that if not every day, every other day. I would say weekly.

Pete Mockaits
If folks want to learn more or get in touch, where would you point them?

Case Kenny
Instagram is usually the best way to get ahold of me. It’s Case.Kenny on Instagram. Of course the podcast, New Mindset, Who Dis? or Prsuit, P-R-S-U-I-T. I’m the guy behind it all, so it’s pretty easy to find me.

Pete Mockaits
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Case Kenny
Yeah, I think to be awesome at your job you have to be happy as a person. I am, again, the self-development guy. I think that truly goes back to gratitude.

I’ve been in sales for a long time and it’s easy to be like, “I’m not making enough money. I’m not closing enough,” or yada, yada, yada. When in reality you take a step back and you did that Nah, Bigger verse Yeah, Grateful practice even in your profession, I think you’d realize that your growth is there, your progress is there, there’s a lot to be thankful for and to lean on that will make you happy.

When you’re happy, you preform and when you perform, you excel, and so on and so forth. I think gratitude would definitely fit into that context as well.

Pete Mockaits
Awesome. Well, Case, this has been a treat. Thanks so much. I wish you tons of luck with Prsuit and New Mindset, Who Dis, and all your adventures.

Case Kenny
Thank you, Pete. I appreciate it, man. This was great.