905: How to Achieve Your Biggest Goals in One Year with Lisa McCarthy

By October 9, 2023Podcasts

 

Lisa McCarthy reveals five principles that help turn your boldest ambitions into reality.

You’ll Learn:

  1. How to manage your inner critic
  2. The benefits of sharing your goals with others
  3. Three words to avoid using

About Lisa

Lisa McCarthy is Fast Forward’s CEO and co-founder. Prior to launching Fast Forward, she spent 25 years at prominent media companies Univision, Viacom, and CBS leading sales organizations that were responsible for billions in revenue. Recognized as a people-first leader and change agent, Lisa was named a “Woman to Watch” by Advertising Age and was included in Crain’s New York Business “40 Under 40” list. She experienced the costs of an always-on workplace where people end up simply surviving, putting out fires, and often putting their happiness and health on hold. Together, she and Wendy designed a simple and immediately actionable system of Power Principles to help people achieve success and fulfillment in their whole lives.

Resources Mentioned

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Lisa McCarthy Interview Transcript

Pete Mockaitis
Lisa, welcome to How to be Awesome at Your Job.

Lisa McCarthy
Thank you. Great to be here, Pete.

Pete Mockaitis
Well, I’m excited to dig into the wisdom you’ve got for us in your book Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year. Can you share with us any particularly surprising counterintuitive discoveries you made along the way putting this together?

Lisa McCarthy
Well, we had to use our five-power principles because we’re in year 11 of our business, and I guess, as of year one, people kept asking us, “When is the book coming out? When are you going to write the book?” and we’d say, “We’re not doing that yet.” And, finally, two years ago, we threw our hat over the wall, which is one of the expressions we used in the book and in our programs, and we just committed to it even though we didn’t know how, and even though it felt like a mountain.

And just like we share our system in the book, we created a vision and then we just said, “What’s the next step? What’s the next step after that? What’s the next step after that?” and getting to every rung in the mountain, we did it. And what makes the book is the interviews. We interviewed 30 people, 30 graduates, and asked them, “How have the power principles in our system made a difference in your life?” and the stories knocked us out. They just knocked us out and really inspired us about the difference the system has made in so many careers and lives.

Pete Mockaitis
Oh, that’s cool. Okay, so then, tell us, what sort of the big idea or main message behind Fast Forward?

Lisa McCarthy
The main message is there is a lot of things that you can’t control. People can’t control the economy, politics. We can’t control other people, even though we’ll continue to try. We can’t control the weather but there are so many things we can control. And this book is all about taking ownership of your future, taking ownership of your career, your business, your life, and what’s important to you.

And most years, we run, and we run, and we run, and we run, and we run, and we run, and then we pass out, and then we go on vacation, and then we do it again. So, this book is all about how do you live your life by envisioning a future that really lights you up. And even if you don’t know how to get there, by getting it on paper and sharing it with other people, anything is possible.

Pete Mockaitis
Okay. And so, you have five power principles here. What exactly do we mean by a power principle?

Lisa McCarthy
A power principle is a tangible actionable step to take so that you can create the life you want in one year. And at the end of the book, we talk about Dorothy from the Wizard of Oz, and Glinda says, “You have the power all along,” and that’s what we believe. So, it’s all about harnessing that power and getting intentional about where you want to apply it.

Pete Mockaitis
Okay. And could you give us an example of someone who was not working in accordance with the power principles, and then adopted one, and saw some really cool results?

Lisa McCarthy
Well, the majority of the people that do our program, and really the book is based on a program that we’ve done with over 100,000 people, what all of the companies share in common, whether they’re small, medium, large, whether they’re in the United States or whatever industry they may be in, is that they’re fast-paced, high pressure, and dealing with uncertainty and change. So, that’s what all these companies have in common.

So, when you’re in that kind of workplace, people are reactive, people are focused on, “What do I need to get done by Friday in order to keep my job, get some healthy meals on the table, maybe go to the gym?” And so, that’s where most people are when they get to our program. And they may be crushing it at work and often sacrificing what’s important to them at home. They may be kind of calling it in at work because they feel that that’s what they need to do to keep things all the balls in the air.

And so, the majority of the people we’ve worked with will share that this gave them a system to believe an action on that it is possible to design your whole life, to succeed professionally and personally, and not only in terms of outcomes but also your relationships, the quality of your relationships, how you feel when you go to sleep at night, what you’re known for as friend, and a leader, and a parent.

And so, that happens again and again and again every single week. And when you’re a person that’s in the blender or on the treadmill, as we like to say, this is freedom. This is really believing that you now have the power, and people have gotten promoted, changed their career, gotten married, gotten divorced, had a baby, ran a marathon. Like, that’s what’s possible because when you believe it, you then confidently go in that direction to make it happen.

Pete Mockaitis
Okay. Can we zoom into one story of a particular person and what they did and what they saw?

Lisa McCarthy
Sure. I recently had an executive in the program that is working in Italy. Here’s one example where she felt that she needed to stay in Italy for her husband’s business. And so, her limiting belief was, “This is it for me. I’m going to manage Italy but I’m not going to be able to move up at my organization.”

And one of the things she got in her bold vision, and working using the structure, was that was a barrier she created for herself, that, particularly, after COVID, there’s different ways to lead, and you don’t have to physically move in many situations. So, she wrote in her bold vision, “One year from today, I’m managing an additional country. My scope has expanded. My people have expanded. I’m making more money.”

And then she read her vision to her manager, and, obviously, that requires vulnerability, but it’s putting it out there, it’s saying, like, “This is what success looks like for me.” And then six months later, when that country manager moved on in Spain, she’s now running Italy and Spain. And she actually said, we’re getting testimonials every week, but she actually said, “My marriage is also so improved, but I’m not going to get into those details in this email.”

Pete Mockaitis
Okay. Understood.

Lisa McCarthy
That’s one example.

Pete Mockaitis
All right. Well, so what are these five power principles? Can you give us the overview of them?

Lisa McCarthy
Sure. So, the five power principles are in the areas of vision, planning, mindset, and communication because all of those things are things that you can control. So, that’s the focus of the system. The first one is to declare bold vision, which we support people to go a year out. Like, Pete, imagine December of 2024, write down what extraordinary success looks like. And we give people a very tangible actionable seven-question exercise with samples of what a bold vision looks like.

And this is not about fantasy. It’s about committing to things that you would feel so proud and elated to have them be true. And you may not know how to get there, and you could fail, but they’re worth planning for. So, that’s power principle number one. Power principle number two is all about mindset. So, it’s “Choose a new perspective.” And we help you identify disempowering perspectives or stories that we all have, stories about ourselves, stories about other people, stories about your circumstances, your company.

And then if they’re empowering, keep going. Like, “I crushed in that presentation. I’m going to get promoted. I love working with that partnership, the marketing team or the sales team.” But most of the time, people have negative disempowering stories, or often. I don’t want to say most of the time. So, we have people identify the story, then look at the costs. What’s the cost to you of that story? And we have a model that helps you choose a new perspective.

Power principle number three is “Plan the work, and work the plan.” How do we evolve this old vision into an incremental action plan over the next 90 days, where, “If I have a really bad habit, how do I replace it with a good one? What’s going to be different?” Power principle number four is to use language of action. How do you elevate your influence? How do you run a meeting that actually produces an outcome? Because meetings are such a giant pain point. And then, finally, power principle number five is to stop talking, and get curious, which is really game-changing for relationships.

Pete Mockaitis
And then when it comes to choosing a new perspective, can you give us some examples of common perspectives many people have that aren’t serving them very well?

Lisa McCarthy
Sure. So, people say things about themselves, like, “I’m not as smart as my peers.” And what is the cost of that? Because 80% of the universe has impostor syndrome. So, we have this disempowering perspective, “I’m not as smart as these other people.” And there is a high cost to that because you are less inclined to make a recommendation, offer another point of view, so there’s a cost to your self-worth, there’s a cost to your productivity, there’s a cost to your confidence, there’s a cost to your impact.

And you’re busy collecting evidence for, “Oh, my God, I can’t believe what he said. I can’t believe what she said. Like, I can’t articulate an idea in that way.” And when you see the cost of the story, then using our model, can brainstorm other perspectives, such as, like, I’ve seen time and time again, people choose a perspective such as, “I have significant value to contribute,” “I am a very strong asset,” “This team needs me.”

And then you start practicing that and collecting evidence for that, and when you write it down, and you share it out loud with someone else, it makes a meaningful difference. And it’s very important what you say to yourself and what you say to others. So, sometimes people keep disempowering perspectives to ourselves because we’re sabotaging ourselves or we have impostor syndrome as we move up. But other times, there are things, like you have a negative perspective about – this happens often – like the marketing team has a perspective on the sales team, “They don’t get what we do. They don’t appreciate what we do.”

Or, “That executive is incompetent and should be fired.” And you’re collecting evidence for why they should be fired, and the reality is they’re not getting fired. So, there’s a high cost to you, you’re the one that’s going home frustrated. Now you’re complaining to people that can’t make a difference versus taking on a new perspective that, “We need each other to produce the results. It’s up to me to improve this relationship. I really value what they do, and we need it to achieve success.”

So, you’re trying on new stories. And then one about the circumstances, Pete, is most or many people say things like, “There’s not enough hours in the day.” Well, guess what. If you say there’s not enough hours in the day, every day you’re going to feel overwhelmed, and you’re going to be reactive, and you’re going to go to sleep at night exhausted.

However, if you were to choose the perspective, which I do, and we’re always encouraging people in our programs and our company to do, and it’s easier said than done, but just to give you an example since you asked for it, “I have enough time to do what’s important to me.” Now, if I’m looking through that lens, I am going to have to delegate more often at work and at home, I am going to have to say no to things that don’t line up with my vision, and this is possible, I am going to have to decline meetings because I’m going to get thoughtful on Sunday night, “What are the meetings that are really going to be important for me to attend?”

So, those are some of the examples. Choose a new perspective is a game-changing power principle for so many people because we have disempowering perspectives, especially about people, professionally and personally. And many people, and I know you have a slightly younger audience, but as we move up, and we take on more responsibility, and we start families, a lot of people, especially women, have a negative perspective that moving up requires too much sacrifice.

And so, sometimes we’ll choose to stagnate and put a lid on ourselves versus, my own perspective throughout my career, which was, “I’m going to have pressure at every level. I’m going to keep on moving up so I can make more money and delegate.”

Pete Mockaitis

And can you give us some examples of what does this problematic self-talk sound like at times?

Lisa McCarthy
Oh, I’d love to give you an example because everyone has it. So, here we go. “I am so overwhelmed. I can’t believe I said that in a meeting. I’m probably getting fired. Like, I didn’t prepare. I procrastinated. I stayed up till 11:00 o’clock last night watching Netflix, scrolling through Instagram, not doing what I should’ve been doing, and then I said I was going to go to the gym. And, of course, I didn’t go to the gym because I pressed news, and I didn’t have the motivation. This always happens. And I ate all those carbs for breakfast. And I need to call my mother. I’m just such a bad daughter.”

“And I say I want to meet someone but then I don’t even go out on a Friday or Saturday night. And I just lost my temper with my wife, and I have to be more patient. I have to be more patient, and I have to work on my LinkedIn. I have no story. I have to work on my branding but I hate branding, I hate merchandising myself, and I really don’t like networking. And I’m just exhausted.”

Pete Mockaitis
All right. Well, so now when you talk about impostor syndrome, or inner critic-type issues, when we hear these words or phrases or dialogue inside our own heads, how do you recommend we manage that?

Lisa McCarthy
I recommend, so we have a whole piece in the book, focus on managing your inner critic. And, ultimately, this is how human beings are wired, so we’re not going to get rid of this. And we’ve had so many people in the program say, “But, wait, my inner critic drives me. This is how I’ve come as far as I have.”

And we actually created a distinction that above the line is productive feedback. Like, if you just did a meeting, or you just did a call, or you just did a presentation, like really looking at what worked, what didn’t work, and, “How could I improve?” That’s productive constructive rationale. But then below the line is this ranting, critical, harsh voice that says things to yourself that you would never say to other people.

And we actually recommend writing it down because when you write it down, you actually see it’s not true. It’s just what you’re saying to yourself over and over and over again. If you have the courage, you would share it with one person that you feel safe with out loud. And their job is not to convince you otherwise. Their job is just to listen because when you say it out loud, it’s like it mitigates the weight of it, the significance. It mitigates the significance.

And a lot of times, sometimes people get emotional, like, “How can I treat myself in this way? Like, that’s not okay.” And then other times, I’ve seen people laugh, like, “This is ridiculous. I would never speak to anyone that I respect in this way, and I’m going to stop speaking to myself.” So, that’s step one. Then we give people other recommendations in the book, like focus on your strengths because, a lot of times, people are not.

And if I were to interview every reader of this book, I know that if they were putting together their LinkedIn, there would be two or three strengths that they could identify. And simple things, and this has been so useful, there are so many people that do our program, is to every night, write down three things that you’re proud of and did well, because most of the times, people go to sleep and they feel exhausted. They’re just, like, scrolling through Instagram or watching episode seven on Netflix, passing out, and thinking about the mountain of work, and everything that they didn’t do.

So, take a moment to really fuel yourself, write down three things that you’re proud of or did well in the last 24 hours, not for your six-month review, but in the last 24 hours because we find what we’re looking for. So, that’s one of your practices every day, like going to the gym, or drinking eight glasses of water. Start looking for what you did well. And if you share it out loud, “For a full year, I would call my sister every night and say, ‘Here’s what I’m really proud of. Here’s where I really crushed it today.’”

And, obviously, if you had a crappy day, like you’re not going to fake it, but if you’re taking on that practice, and I recommend every single listener does that, immediate shift.

Pete Mockaitis
All right. And I’m also curious, when it comes to working with other people, you recommend we share our goals with others. Can you expand upon that, sort of like the benefits and how we can go about doing that well?

Lisa McCarthy
Yeah. Well, first off, research shows that when you write things down, I think the number is 60% more likely to happen based on one of the studies we used. And then if you share it out loud, that number goes up by 25%. So, most people are goal-setting in a very safe, vague way because their manager told them to.

So, you have to put X number of goals in the system. Sometimes people never look at them again, but there are some companies that are very rigorous about, “Put your goals in the system. We’re going to evaluate you twice a year. We’re going to do calibrations to see who gets promoted.” Companies differ in their approach.

But let’s hope that people are putting down a few goals every year, professionally and personally. We recommend a much more rigorous approach because, instead of setting safe, predictable goals that you know how to achieve so that you look good, we’re actually proposing that you throw your hat over the wall. You could get to a big wall, and you say, “Okay, I’m just going for this, and I could fail, and I may not get all the way there, but I’m going to get further because I went for it, and I dreamed big.”

And instead of keeping your ambitions and your dreams to yourself, and then under-promising and over-delivering, or not saying out loud what you, “I’d love to be in a meaningful relationship,” or, “I’d love to be healthy and lose 10 pounds,” or, “Really, I want to get promoted. I want to get a new job in my company,” or, “Leave my company.”

If you write it down, as if it’s already happened, even if you don’t know how, that’s the whole game. And then if you share it out loud, like, pretend, “Pete, 12 months from now, I’m sitting at lunch with you, this year was awesome. This year was awesome. Let me share what happened and what is happening, what I achieved and how I feel, and the quality of my relationships,” and that’s the whole game.

That’s what I recommend that people write down a bold vision that’s specific, that’s measurable, that’s vivid, that has you feel inspired and uncomfortable, and then you share it with at least one other person, which is going to require vulnerability and courage and it’s worth it.

Pete Mockaitis
Okay. And in this language that we’re using, internally and with others, and in meetings, and in sharing our goals, I’m curious, are there any particular keywords or phrases you recommend folks use, you love, or words and phrases you recommend folks lose, like they’re problematic and no good for us?

Lisa McCarthy
Well, one of the biggest mantras that’s come out, I don’t know if it’s a mantra, but the first question our bold vision exercise is, “What are you known for?” And most people that are doing, doing, doing, doing, doing are not focused on who they’re being. So, I tell a story that’s true for me, that people, when I was in my 30s especially, I was known for being busy. And the reason I was known for being really busy is people said, “How are you?” I would say, “I’m really busy” in an intense way.

And as a result of that, you can imagine, like, nobody was coming to me with the big idea, nobody was inviting me to things, and I was not accessible, and not present. So, when I did my own personal/professional development work way back in my 30s, and I’m now 56, I realized that that was not okay with me. So, I said, “I am no longer using the busy word.” And guess what? I’m not using the stressed word, and I’m not using the tired word.

So, we have a big sticker in our program that says, “BTS” with a line through it, and it’s not “Back to school,” and it’s not the Asian pop band. It’s “Stop using the words busy, tired, stressed.” And now, if you were to say to me, “Lisa, I know you’re really busy,” I’d say, “I’m not busy. I have enough time to do what’s important to me.” I would say, “I’m in demand or overly fulfilled.” I have my new language to replace that old language.

So, thousands of people are no longer using the B word, and you get to choose your language. Again, back to what you can’t control and what you can control, and there’s days when there’s disappointment. So, I’m not saying, “Don’t feel disappointment. Don’t feel sad,” and all of us, at certain points in our career and in our life, have situations that we really wish were different. But even then, you can choose your outlook. You can say things to yourself, like, “I’m going to be stronger from this challenge or situation, and the future, like everything is going to be okay.”

So, I just think the mantras really make a difference. You can fuel yourself, and so that’s one example of no longer using the B word. And I think in terms of mantras of what people can do, throw your hat over the wall. And that means, when you get to, like, a big wall, which means any challenge or any ambition and dream that you don’t know how to accomplish, throw your hat over, say, “This is happening. This already happened,” because human beings are creative and resourceful, and we will find other people and the strength and creativity within ourselves to make it happen.

Pete Mockaitis
All right. Well, Lisa, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Lisa McCarthy
I want to tell people to go get our book and get the system. And write a bold vision and not procrastinate, like get their bold vision on paper, follow, it’s a very simple actionable exercise. Read it out loud, and then use the other four power principles to make it happen, to really create the life you want, not the life that you should have, or other people think you should have, but the life that you would really feel so proud and happy to say it’s yours a year from today.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Lisa McCarthy
I love Abraham Lincoln’s quote, “It’s not the years in your life,” in the end, it’s not the years in your life, “It’s the life in your years.”

Pete Mockaitis
Okay. And a favorite book?

Lisa McCarthy
I love autobiographies, so my favorite two, even though you asked for one, but my favorite two in the last year were All In by Billie Jean King, an icon in our country. And I love Open which is by Andre Agassi.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Lisa McCarthy
Besides Fast Forward, which I use the power principles often, particularly for my own challenges, there is a model I use, which the Harvard Business School share, I have an article from 2015, which is all about debriefing. It’s from the military but we can apply it in any business, and it’s about constantly looking at what actually happened and taking your emotion out of it, and what did we wanted it to look like, what did it look like, and how can we use that learning to have the future be different than the past.

Pete Mockaitis
All right. And a favorite habit?

Lisa McCarthy
Yoga.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often, they re-tweet it, they Kindle book highlight it?

Lisa McCarthy
Language creates reality.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Lisa McCarthy
Our website, FastForwardGroup.net, and my email, which I don’t always go out, but always happy to hear from people that want to create the life they want, lisa@fastforwardgroup.net.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Lisa McCarthy
I absolutely do. Do not settle. You have one life to live. Create your bold vision. Share it out loud. And make it happen.

Pete Mockaitis
All right. Lisa, this has been a treat. I wish you much luck in fast-forwarding.

Lisa McCarthy
Thank you. Great to be here, Pete. It was awesome.

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