761: How to Shape Great Work Relationships Through Honor and Ritual with Erica Keswin

Pete Mockaitis
Erica, welcome to How to be Awesome at Your Job.

Erica Keswin
Thanks so much. Great to see you.

Pete Mockaitis
Oh, you, too. Well, I’m excited to hear about Bring Your Human to Work but, first, I got to hear the story behind The Spaghetti Project. Can you tell us the tale?

Erica Keswin
I can. So, when I was doing research for Bring Your Human to Work and my second book, which is about rituals, I came across a study out of Cornell University that was done by a guy named Kevin Kniffin. And Kevin was looking at and studying team performance, what makes one team higher-performing than another. And his dad was a firefighter, and so he decided, “I’m going to study the firefighters in the firehouses.”

Long story short, what he found was that the firefighters who are the most dedicated to the ritual of the firehouse meal and sitting around the table, connecting as humans, it actually correlated with higher levels of performance, and those firefighters saved more lives. So, sort of a goosebump moment for me and my work.

To your question about The Spaghetti Project, when you think about firefighters, and I visited many firehouses and interviewed a lot of firefighters, their stereotypical go-to meal is spaghetti.

Pete Mockaitis
With meat sauce, I’m guessing.

Erica Keswin
The spaghetti meat sauce, spaghetti and plain tomato sauce. It’s just pretty much what’s easy to cook in that firehouse. So, therein came in the name The Spaghetti Project, which is a platform that shares the science and stories of connection at work.

Pete Mockaitis
That’s cool. That’s cool. And so, now I’m intrigued. The firefighters who were most dedicated to the firehouse meal had the highest performance. And, wow, performance of saving lives, that’s huge. We’re not talking about selling stuff. So, part of me wonders, so causation, correlation, that’s always tricky to disentangle. Do we think that’s because they are the ones who are more committed, in general, to like “What we’re all about in each other,” and, thusly, those who choose to have that meal make that a priority, also care more in the line of duty? Or, do you think there’s another sort of chain of connection here?

Erica Keswin
Yeah, I do. So, when people are sitting around the table and bringing their whole selves, kind of shooting the breeze, more times than not, you start connecting with people on a personal level. So, let me give an example. I interviewed a firefighter that shared that he was at one of the meals with a colleague, and the guy shared that he was actually, when he grew up, afraid of heights.

Now, you wouldn’t really think that for a firefighter, that here’s this guy, Dominick, who’s afraid of heights. So, they’re just like shooting the breeze, like two people, no judgment, having their spaghetti. And four hours later, the fire alarm goes off and they go out to fight a fire. And the person overseeing the group and figuring out who goes where, now has this information in the back of his head, thinking, “Okay, you know what? Maybe I won’t put Dominick on the highest ladder as we go to fight this fire.”

So, the more that you know about people that you’re working with, the better that you can give them a sense of empathy around what’s going on with them. Take it to a present-day example. You may be really frustrated with a colleague who’s not returning your calls or not doing the level of work you think he or she should be doing. You, then, come to find out that a parent was dying, that somebody sick, someone had COVID, and you just have a different level of understanding and a way to work with them.

And so, the idea is it’s around bringing your human to work. And that meal, and you can even think about meals in terms of the role in our culture in bringing people together.

Pete Mockaitis
Well, that’s excellent. Thank you. And so then, we talk about bringing your human to work, can you share with us – I think we’ve already got a taste – but sort of what would you say is the core thesis statement here of the work?

Erica Keswin
So, people ask me what it means to bring their human to work, and let’s say I boil it down to one line, which is honoring relationships. How do you honor relationships with your colleagues, with your boss, with your direct reports, with your clients, your customers, and even honoring that relationship with yourself?

And the premise of the book, I’ve been in the human capital space for 25 years, and so I’m sort of used to people either saying, “Direct leads to me,” or maybe, “Behind my back,” that some of this stuff is the soft stuff. And so, I would venture to say it’s actually the hard stuff and some of the really important stuff. And so, the premise of the book is why bringing your human to work and creating a more human workplace is not only good for people but it’s great for business and really does impact the bottom line.

Pete Mockaitis
Well, that seems sensible and, like, that sounds true to me in my gut, although I am a feeler, I’m a Myers-Briggs.

Erica Keswin
Yeah, me, too.

Pete Mockaitis
So, I like that kind of thing. For the skeptic, could you share some of the most hard-hitting bits of research or evidence that says, “No, no, this is for real and not just stuff that Pete and Erica like because they’re feelers”?

Erica Keswin
Yeah. Well, first, I’d send them back to think about the firefighters. You can’t get any more hard data than that, than actually saving lives. There are many studies in the book. A couple that jumps out, one that found that when you have that high level of trust with your boss, that you can be who you are at work, collaboration goes up by as much as 47%, productivity goes up by 50%. So, the numbers are real.

Pete Mockaitis
Yeah. Boy, productivity going up 50%, again, I’m curious about the mechanisms underlying that. Part of me thinks it’s just like you’re not sort of worrying, and CYA, watching your back, like really politically massaging every sentence to make sure you’re not offending people because you just sort of have a good sort of trust and caring connection going. But what are some of the other ways that that 50% productivity bump get realized?

Erica Keswin
Right. Look, that’s a piece of it. I remember I started my career in management consulting, and those were the days, very junior, sitting in the conference room, having late-night pizza, and just really, really getting to know people to the point where you can finish their sentences, and you just work better together because you know how people work. And so, sometimes it’s as basic as that, setting the whole trust thing, for sure.

Pete Mockaitis
Okay. Cool. So, in terms of knowing, like, “Oh, boy, you really hate that stuff, so I’m not going to ask you to do it. I’m going to ask somebody else. And, in so doing, we’ve got more energy and strength, focus, and all that kind of goodness.” Okay. I think when it comes to dishonoring relationships, relatively few of your colleagues are sociopaths, like, in terms of wanting to, like actively wanting to harm others. I guess there’s a thumb.

But I think, at the same time, it’s quite possible that we dishonor relationships, maybe without even being aware of it, just by not having as much attention brought to it. What are some key don’ts, I guess, when it comes to honoring relationships?

Erica Keswin
Look, nine out of ten people leave their boss, not the company per se. And so, that relationship really does make a difference. It is that direct manager that’s going to impact your day-to-day, “Should I stay or should I go?” And we talk about bottom line implications, and I’ll get to the do’s and don’ts in a second, but, again, we think about the data. Turnover is expensive, and we’re sitting here doing this interview today in the midst of this Great Resignation, that if you do lose people that you don’t want to lose, it is really hard right now to replace them. So, those are some pretty strong numbers in and of itself.

In terms of do’s and don’ts, I think a lot of it, when I think of honoring relationships, it’s pretty straightforward. You don’t want to be the kind of manager where it’s, “It’s my way or the highway.” And what I tell leaders, if you’re not sure and it’s different, the behaviors that you want to see other than the ones we learned in the kindergarten kind of like the basics that we probably don’t need to go into on a podcast like this.

But in terms of specifics of what to do, I often turn to the values of a company. And I have a litmus test called the fork in the road, “Should I take a left? Should I take a right? Should I hire this person? Should I fire this person because he or she is a sociopath?” to your point. “Should I launch a new product? Should I do this deal? Should I fire this client?” I look at that through the lens of a company’s values. And, quite frankly, if the values aren’t helping to drive those decisions, either there’s way too many values, 10, 12, 14 values.

A great example of a company that had too many values, back in the day, was Uber in the beginning when Travis was the CEO. They had 14 values, and the values motivated the wrong behaviors, like crush people like bugs, that kind of thing. And so, you might have too many or they might be the wrong ones. And it’s the strategy and the mission and the vision highlight what you need to do, and the values are really the behaviors and get to the how, and aligning that gets back to this idea of what it means to honor relationships in a specific organization because it’s going to be different everywhere.

Pete Mockaitis
And can we zoom into some particular applications of this? So, in the firehouse, spaghetti meals, that’s awesome. Inside other workplaces where folks are often home before dinnertime, what are some excellent cool examples of places you’ve found where there are some great relationship-honoring and connection that’s going a long way?

Erica Keswin
So, the way that I mapped out my book about rituals, I mean, rituals are an amazing tool, amazing way to bring people together to have that connection. And some of the best examples that I’ve seen cut across all different aspects of the employee life cycle. So, there’s examples in onboarding. You only get one chance to make the first impression, so what better way to start that connection early and often than literally the first day or even when you get your offer letter.

Professional development, celebrating milestones in meetings is a great way. So, I looked at, and have examples that I’ll share with you in all of these different ways. One really fun one that I write about is from the company Allbirds, the cool felt sneaker company. And they have a ritual in their organization called 40 at 4.

And it came about very organically where there was a very early-on employee who was probably working too much at Allbirds as a startup at the time, and decided to go to the doctor and said, “You know, I’m really not feeling great from a health perspective. I’m going to set some goals for myself and do X amounts of pushups between now and the end of the year.”

He took that number and he divided it by how many days were left in the year, and he came up with the number 40. And so, he said, “All right, if I do 40 pushups a day for the rest of the year, I’ll meet my goal.” So, what does he do? He starts doing them in the office. A guy next to him joins, the woman across the hall joins. The next thing they know, everybody and their brother is either doing pushups at 4:00 o’clock, watching the pushups, talking about the pushups.

And I see it as like the healthy version of a smoke break. And even during the pandemic, I was able to reach back out with them because many people were really missing those company rituals. The way that they came together to connect with each other and honor relationships was gone, and they said, “Yeah, how do you know it’s a ritual?” Really, it’s sticky and people miss it.

And so, during the pandemic, they would rotate and somebody would volunteer to lead the pushups. Again, yes, it feels soft, it sounds soft, touchy-feely, but it’s these things that people come together and remind them, A, why they like the people they work with, B, why they do what they do every day. At least in 2022, we’re still human and not a bunch of robots running around, so these things do impact people.

Pete Mockaitis
For now, Erica.

Erica Keswin
For now. You never know, you know.

Pete Mockaitis
Well, that is beautiful, that ritual, and that does…as I’m thinking about to back to some of my workplaces and rituals, they just feel so good in terms of, boy, it’s almost like there’s a primal human tribe thing going on, like, “This is us and who we are and what we belong to and what we do.” And it can be doing 40 pushups at 4:00 p.m., it could be changing the lyrics to songs and singing dorky versions about your workplace at the annual meeting.

Erica Keswin
Right, it could be anything. And let me share this, so I would talk to companies about what a ritual is and the ROI of rituals, and some people still wouldn’t necessarily be able to articulate what the ritual is. So, I came up with this, I call it somewhat magic question now that every time I ask it, the person was like, “I got it. That’s my ritual.”

So, the question is, and I asked this at Chipotle, LinkedIn, Microsoft, all these different companies, and I said it to, for example, Marissa Andrada, who’s the head of HR at Chipotle, “Okay, Marissa, when do you think employees at Chipotle feel most Chipotle-ish?” Very high tech. Very high tech, right? But framing it that way, Marissa said, “I got it. Every day at Chipotle at 10:15,” by the way, I don’t know if you’re a Chipotle fan, but my kids eat it all the time, I like it, too, actually.

Pete Mockaitis
I ate it today.

Erica Keswin
Oh, there you go.

Pete Mockaitis
My napkins prove it.

Erica Keswin
Oh, my God. You’re right. You did eat it today. So, they open at…maybe you know this, I didn’t know this. Chipotle opens at 10:30 a.m. so I guess there are many people eating burritos at 10:30 in the morning.

Pete Mockaitis
I’ve done it before.

Erica Keswin
Okay. So, you’re perfect for this example. So, every day at 10:15, before those doors answer, and before Pete comes through the door, they all sit down, all the people that have been working there since 6:30 in the morning, chopping up the lettuce, making the guacamole, they all sit down and have a meal together. And that is when they feel most Chipotle-ish.

Other people said to me at the company KIND bar, Daniel Lubetzky, founder, former CEO and now executive chairman. He said people feel most KIND-ish, or KINDly, when, during their orientation, their onboarding process, every new hire, once a quarter, meets with Daniel. Even now that he’s not even with the company, he still meets with them and talks about the history of the company and the genesis and why it’s called KIND, and how his father was in the Holocaust and was saved by someone, and how that person showed kindness to his dad, that drove the mission of the company.

And so, rituals, you kind of said it yourself, it gives this feeling of this sort of primal “This is us coming together,” and that’s when you know it’s a ritual. It’s that it sticks and you don’t force people to do it. Like, it just organically happens and makes people feel part of something bigger than themselves.

Pete Mockaitis
Yeah, that’s intriguing because I could see how you could try to force that and it would just be weird, like if you don’t like that.

Erica Keswin
Yeah, like if you have to force it, you need to move on. I tell people not to get their ego wrapped up in some of these rituals. Like, somebody might be listening to this and say, “Okay, we’re going to start doing pushups just like Allbirds at 4:00 o’clock,” and people might think, “Are you out of your mind?” And it might stick but rituals can come from the top-down, the bottom-up, inside-out, really from anywhere, so if something doesn’t stick, I just urge people to think about feel like changing it, get feedback, ask your team for ideas.

And, oftentimes, the rituals that are the most sticky are the ones that are connected, again, to values or even things that you’ve done before. And that’s why, many times, it’s an individual contributor, just like the example in Allbirds, that came up with the ritual to begin with.

Pete Mockaitis
When it comes to not forcing, it seems like, sometimes just the invitation will do, like, “Hey, I’m going to start doing these pushups and you’re welcome to join me if you like,” and then some will, some won’t.

I think what’s also interesting about the pushup is that it’s just a little bit, I don’t know, weird or I guess counter-cultural, or like you don’t tend to go into workplaces and see people doing pushups, like, “Whoa, what’s going on here? That’s a little different.” And in so doing, I think that might give you a little more juice.

I’m thinking about my work with HOBY, Hugh O’Brian Youth Leadership, seminar for high school folks doing leadership development stuff. And so, there’s a bunch of like cheering going on, which is a little bit like camp, and so it’s not that unique because camps have been doing it forever. But, in so doing, there are the HOBY cheers, and HOBY people know the HOBY cheers, and then HOBY people can just sort of vibe in that way. And in doing them together, you really do get this crazy bond formed in like three days amongst you.

And I think that if we were doing something very ordinary, like, “Oh, we’re brushing our teeth. Okay, well, that’s what everybody does every day, generally speaking, so it doesn’t have as much oomph.” Are there some, maybe, ingredients or components or principles that make a ritual a ritual?

Erica Keswin
Yes. So, first, let me share my…and it’s interesting. I’ll talk about how brushing your teeth could be a ritual, may not be a ritual, but could be a ritual. So, a ritual has three component parts. The first is a ritual is something to which we assign a certain amount of meaning and intention, sort of number one. Number two, a ritual typically has a regular cadence. So, for example, 40 at 4, 40 pushups every day could be once a week, it could be once a month, it could be once a year.

The third part though is really interesting. A ritual is something that goes beyond its practical purpose. And so, what do I mean by that? I’m sitting here in my home office and, let’s say, the lights go out. And if I decide to light a candle so I can see what on earth I’m doing, that’s not a ritual. But if I light a candle every day, or every Friday, let’s say, at 6:00 o’clock, to signify the end of the workday and the workweek and the beginning of the weekend, I’m lighting that candle because it means something to me and there’s a regular cadence, but I’m not doing it for any real practical purpose. And so, that’s the definition.

So, when you think about having a cup of coffee in the morning, maybe your purpose is the caffeine, but it’s almost something…I also think of it as sort of back-of-brain to front-of-brain. Like, you might have a habit, you just might have a cup of coffee every day, but if you make something like that a ritual where you sit down, take a few deep breaths, connect with yourself, there’s nothing practical about it but it’s something that’s meaningful to you.

And so, in the example of the pushups, yeah, the one guy was trying to meet his goal of doing those pushups but, half the time at Allbirds, people were kind of joking around, sitting there watching, and so there wasn’t this practical purpose but it felt good and something drew them into doing it. So, that’s sort of my working definition.

Pete Mockaitis
Well, these examples are so fun, Erica. Just keep them coming. What else have we got?

Erica Keswin
Oh, my gosh. There are so many. There’s a whole book on them. Let’s see. One of my other favorite rituals in the book is a company called Udemy, the online learning company. And one of the things that I have been thinking about a lot, both from the standpoint of a manager but also as an individual contributor, that professional development, people want to learn on the job, up, down, and sideways.

And I’ve been in the human capital space for 25 years, and gone are the days of all the rungs in the ladder of used to be able to get promoted every year. Now, we need to get creative about how people grow on the job. So, actually, I just wrote an article, which I’ll send you, if you send out show notes for your podcasts. But Jeannie Weaver at AT&T has a book club, and that has become a ritual for her and her team, and also something that is easy to do when some people are in the office and some people are remote.

The company Udemy has a ritual around professional development called DEAL, drop everything and learn. So, once a month, on a Wednesday at 3:00 o’clock, everybody kind of drops what they’re doing and takes a class in something. And, again, what I love about it is it may have nothing to do with your day job. So, in that definition of no practical purpose, it’s not that I’m sitting there, “How to improve a podcast,” “How to do an Excel spreadsheet.” There are people that shared with me that in November, during the Wednesday in November, they took a class on how to make a turkey.

And what they do is the team manager will bring everybody together and they can take anything they want. The only thing you have to do is share what you learned that month. So, again, it’s another way to connect, another way to bring people together in a way that might seem touchy-feely for the Myers-Briggs feelers in the audience, however, you’re learning more about each other.

And from a leadership perspective, you have some great employee who’s on the subway and runs, meets somebody, and they’re like, “Hey, why don’t you come work at my company?” you might think twice because you actually have friends at work and people that you know at work who kind of know you and know that you know how to bake a turkey.

Pete Mockaitis
Right. Yeah, that is fun in that not only are you learning but then you’re learning what other people learned, which is connecting, like, “Oh, you’re interested in cooking turkeys. Now, I know that about you.” And I guess with Udemy, it’s also a bonus in that if they’re learning the Udemy courses, then they gain some exposure to the platform and the product and may gain some insights, like, “Huh, this course isn’t that good, so maybe we need to update it,” or whatever. Okay. Cool. So, I love it. Let’s have another one.

Erica Keswin
I think there are, again, when you think about that employee life cycle, like let’s talk about meetings because a lot of meetings suck. So, you can think about rituals as a way to connect people. Now, here’s something. Beginnings and endings are what I call prime rituals real estate.

So, beginnings and ending of a meeting, the beginning and ending of a project, pretty much the beginning and ending of anything. So, Eileen Fisher, for example, the clothing company, they ring a chime before every meeting. And so, what that does is it just settles people. It gives them this feeling of, “You know what, we’re going to be at this meeting. I’m going to take everything that had been going on, all the chaos in the outside world, try to get rid of it, and come in and focus on what I need to focus on.”

During the pandemic, and even now we’re still in the pandemic, really, there is the importance of checking in, like that became a ritual. And what was interesting was, in 2020, probably for a whole year, sometimes there were meetings where 16 minutes of a 60-minute meeting were spent checking in. And then a year later, maybe 30 minutes of a 30-minute meeting. And at some point, like we needed to also do work in these meetings.

So, people will say to me, “So, what’s a way to have a ritual in a meeting that helps you connect but we can’t do this all day?” So, a couple of examples there, one CEO shared they have something, they have people say either red light, green light, yellow light, and they just kind of share how they are feeling that day. And what that does, the goal is not to solve it in that moment, but if you’re the team leader and Pete says red light, later that day, you can call him up and say, “All right, what’s going on? How can we support you as a company, as a leader?”

So, again, sometimes very little things. And one last one that I’ll share, a colleague from Microsoft has a cool ritual. She changed jobs in the pandemic and really didn’t know her team that well, so every week at her team meeting, a different person shares their origin story, which I sort of loved the way that’s phrased. You can go in any direction with that but learning somebody’s origin story, like stuff that you would never know about them, again, it kind of takes you back to where our conversation started with the firefighters and how to really get to know people in a human way.

Pete Mockaitis
And I like and I was going to ask about the remote work piece there. Any pro tips, do’s and don’ts when it comes to thinking about things remotely? I don’t know if there’s any tricks or software, tools, that you really think are nifty when it comes to some of this connection remotely?

Erica Keswin
Yeah, you’ve got to be even more intentional. It’s hard and you need to have protocols on how this should work. So, it could be something as…none of it is easy but something like, for example, every time somebody…let’s say you’re going to go around and people are going to share where they’re green, red, or yellow. One leader shared that everybody goes around and shares a one-word adjective that describes how they’re showing up that day. Rotate. “So, Pete is in the office, you go. Erica, she’s remote, let’s switch off, every person, so that we’re all engaging in the same way.”

Some people will say, “You know what, for all the remote people, we’re going to have one person that’s in the room be the point of contact that if there’s any issues with the technology or anything going on, that there is one person that kind of has their phone out and knows that they’re going to be contacted if there are any issues.”

And building in time for people to chit-chat a little bit over the proverbial watercooler. Having protocols around technology and really reminding people, “You know what, this meeting, we expect our cameras to be on,” which, by the way, I think that’s important but I don’t think they need to be or should be on in every meeting because Zoom fatigue is real.

And so, it’s just being as explicit as you can to manage expectations and to create an environment that’s as welcoming and as inclusive as you can.

Pete Mockaitis
That’s good. And I guess I’m also thinking about how not to do this because I think sometimes if folks think connection, they think, “Okay, we’ve got team building retreats, we’ve got trust falls, we’ve got ropes courses,” and I’ve had some good experiences with ropes courses myself but some people, they’re not a fan. So, how would you think about, when we say, “Okay, hey, connections are cool, rituals are cool. We want to do more of that. We’re excited”, what should we avoid doing as we’re getting some of this flowing?

Erica Keswin
So, I love that question because when I was writing the book and I asked people, “So, when do you feel most Chipotle-ish?” or fill in the blank-ish. What I was going to say next did not happen at Chipotle, for the record, but did happen in some other places. And the person I was talking to, all of a sudden, would look, get a little pale, and be like, “Ooh, God, I don’t know if I want to answer that question.” I’d say, “Why? What’s going on?” And they would say, “Well, now that you asked it that way, I feel like every time we come together and bond or do our ropes courses or whatever it is we do, we always do it over happy hour. We always do it when people are drinking, and that’s not going to work for everybody.”

And I had somebody come up to me afterwards, I had a talk one time, and said, “I just got out of rehab and this makes me feel really uncomfortable.” I had another company, when I asked them that question, “When do people feel most connected?” they realized that everything they do is either at night or maybe on a weekend when they were doing this bonding, and what about people that are taking care of elderly parents or need to pick up a kid from daycare? So, I do urge people to think about all the different ways that you connect through the lens of inclusivity.

And, again, it goes back to getting feedback from people around what’s working and not working. I am not anti-happy hour but it shouldn’t be the only way you come together.

Pete Mockaitis
Yeah, that makes sense. And, likewise, just in terms of including folks, it could mean a number of things, like, “Hey, ropes course don’t work for this person because they have an injury of sorts or disability of sorts,” and so that won’t work, or they got the rehab with the alcohol, or just sort of the timing schedule.

Erica Keswin
Anything, yeah. Right. There’s a lot of different ways that something is not going to be inclusive. I like it when companies will also think about creating like a culture committee and get people to…LinkedIn does a great job of this. It’s a real honor and professional development opportunity to even be in the room to think about all of these different ways for people to connect and they rotate it. And so, you do, you want to get different people weighing in on these issues.

Pete Mockaitis
Beautiful. Well, tell me anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Erica Keswin
No, I think we got a lot of rituals in there, so it’s great.

Pete Mockaitis
Okay. Cool. Well, now, could you share a favorite quote, something you find inspiring?

Erica Keswin
One of my favorite quotes is a Louis Pasteur quote, which is, “Chance favors the prepared mind.” And, for me, I don’t like to leave things for chance. I’m a planner and I feel like I just like to live that quote, that “Chance favors the prepared mind.”

Pete Mockaitis
And could you give us a favorite study or experiment or bit of research?

Erica Keswin
Well, since we’ve been talking about rituals for most, so I’ll share one of those. So, there was a study done, I call it the “Don’t Stop Believin’” study. Just my own name. I’ve made it up. A study out of Harvard was looking at two groups of people. They both went into a room. The first group went into the room and was told that they were going to have to sing karaoke to a bunch of strangers, and were told to go sit down and wait.

The second group was told that they were going to have to sing karaoke to a group of strangers but, while they were waiting, they were told to…they were given a piece of paper, and they were told to write down how they were feeling about what they were going to have to do. They were told to crumple up the piece of paper, sprinkle some salts on it, and throw the paper over their shoulder. And, again, the other group is just sitting in the room waiting.

And what the study looked at is both groups got up and sang their karaoke, and the study was looking at which one had higher performance, and that was measured by people being able to read the words on the screen for karaoke, number one. And, number two, when you are told, out of the blue, that you’re going to have to do something like that, sing karaoke, everybody’s heart rates spiked, went through the roof, which mine would, for sure.

But there was one group that was able to bring their heart rates down much more quickly, and that correlated with who was better to actually sing more accurately. And out of the two groups, I’ll ask you, which group do you think was able to bring their heart rate down more quickly?

Pete Mockaitis
The ones who are good at singing already?

Erica Keswin
No, the group that was given a ritual. The group that was asked not to just sit there. The group that was asked to actually write down how they were feeling, crumple up the paper, putting the salt on it, throwing the paper over their shoulder. And so, being connected, again, there’s no practical purpose for any of that, but being connected to something outside of themselves, it actually lowered their heart rates and they were able to perform better. And the reason why I call it the “Don’t Stop Believin’” study is that the song that they had to sing to the audience was the most downloaded song in iTunes history, which is “Don’t Stop Believin’.”

Pete Mockaitis
Okay. And a favorite book?

Erica Keswin
Let’s see. Lately, I’ve been trying to read more fiction because I feel like I never had time to read fiction. I just read a great book called American Dirt, which I highly recommend.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Erica Keswin
Is an Oura Ring a tool where I track my sleep.

Pete Mockaitis
Oh, yes. Uh-huh.

Erica Keswin
I knew you’d be very jealous to know that I get a lot of 94s, 96s.

Pete Mockaitis
Oh, there you go.

Erica Keswin
I’m like Fitbit people are very jealous.

Pete Mockaitis
Well, it’s funny, I’m such a nut. I’ve got the Fitbit and the Oura Ring at the same time. I’m excited that the Oura Ring is going to be updating their sleep algorithm shortly to have even superior accuracy. And I will admit to refreshing their webpage more than once to see if it’s out yet. It’s not yet as of April 5th, 2022, but, anyway. And a favorite habit, something you do that helps you be more awesome at your job?

Erica Keswin
It’s my coffee ritual where I get a cup of coffee in the morning. Back in the day, I would sit there and have my coffee and do my to-do list and crank through my work, until one day, I realized that the coffee was gone and I hadn’t even tasted it, which kind of bummed me out because I’m really one-cup-a-day kind of girl, and at Starbucks it’s not cheap.

And that then went from becoming a habit to what is now my morning ritual where I sit and, instead of just working away through my morning coffee, I sit there and put the coffee and feel the heat from the mug in my hands, take a few deep breaths. Rituals are very associated with our senses. And so, that is what I do and it helps me start the day.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate; you hear folks quoting it back to you?

Erica Keswin
Yes. I would say the soft stuff is really the hard stuff and the most important stuff.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Erica Keswin
To my website, EricaKeswin.com. It has my books and a lot of articles I’ve written, podcasts that I’ve been on, and you could check out my Instagram which is just my name. LinkedIn is always a great spot as well.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Erica Keswin
I would say everything that we’ve spoken today about rituals at work ring true for rituals in your personal lives. And these days, to be awesome at your job, you also need to take care of yourself and put the proverbial oxygen mask on yourself and really focus on wellness because there’s a tremendous amount of burnout right now.

And so, I guess I would challenge you, and a great place to start is to ask yourself, “What do you do in your life that makes you feel most like you?” And that’s a great place to start to incorporate some of your own rituals into your life.

Pete Mockaitis
All right. Erica, thank you. This has been a treat. I wish you much luck with your connection and rituals and fun.

Erica Keswin
Thank you so much. Great to meet you.

Pete Mockaitis
Oh, you, too.