
Ethel Mickey reveals how the everyday relationships we foster, both in and out of work, shape who gets ahead.
You’ll Learn
- Why networking by the books leads to nowhere
- Why certain “time-wasting” interactions are actually critical
- The right and wrong ways to build visibility
About Ethel
Ethel Mickey is a sociologist who studies why inequality persists in workplaces that claim to fix it. She is an assistant professor at California State University, San Bernardino and a faculty affiliate at Stanford’s VMware Women’s Leadership Innovation Lab. Her research—and her book Networking to Nowhere—reveals how everyday workplace relationships quietly shape who gets ahead in tech.
- Book: Networking to Nowhere
- Website: EthelMickey.com
Resources Mentioned
- Study: “The Strength of Weak Ties” by Mark Granovetter
- Book: Pedigree: How Elite Students Get Elite Jobs by Lauren Rivera
Thank you, Sponsors!
- Shopify. Start your free trial at Shopify.com/awesomepod
- Vinted. Download the Vinted app for free to start selling with no seller fees!
- Fitnexa. Get $10 off the SomniPods3 with the link and code AWESOME
Ethel Mickey Interview Transcript
Pete Mockaitis
Ethel, welcome!
Ethel Mickey
Thank you. Happy to be here.
Pete Mockaitis
Well, I am excited to chat with you. You had a very intriguing pitch. And I want to know, right at the beginning, why do some people seem to get opportunities effortlessly while others seem to do the right things but struggle to get ahead? What’s going on here, Ethel?
Ethel Mickey
Well, my argument in my new book that’s out, Networking to Nowhere, is that we really need to look at the ways in which people are networking, engaging in their relationships, both inside and outside their companies, and thinking about “How are opportunities flowing through relationships in ways that are often invisible but can create really unequal outcomes, specifically thinking about for women compared to men?”
Pete Mockaitis
How does that go down?
Ethel Mickey
Yeah, so I’ve become really frustrated by how much career advice aimed at women, essentially, boils down to them needing to do more. So they should network more, they should speak up more at the table, find more mentors, promote yourself more.
And so the puzzle for me, I really wanted to know whether women weren’t really doing enough or whether there was something else going on. So what I’ve done, I spent several months inside a software company doing research, and I saw that opportunities often travel through, like I said, these relationships that are largely invisible.
So who knows about a current job opportunity? Who gets recommended for that job? Who had someone willing to advocate for them? And I got to thinking, you know, “Maybe women don’t need to network more. Maybe we need to understand why the networking they’re already doing doesn’t produce the same opportunities.”
And as a woman myself, I recognized some of these dynamics in my own career. I could see how easy it can be to internalize this message that you just need to network harder, when the more important question may be whether you’re being included in the relationships that carry opportunity.
Pete Mockaitis
Okay, the relationships that carry opportunity. That does seem like it could certainly be a missing key if you’re doing some networking stuff that doesn’t seem to be materializing into outcomes, results, opportunities that you’re after.
Could you give us a few examples just to paint the picture of what are we talking about in terms of these exchanges and these relationships where opportunity is flowing and others are missing out on?
Ethel Mickey
So I’m going to talk about a few people from my research. All of the names that I use are pseudonyms to protect their identities and maintain confidentiality. But let me talk to you about Heather. She’s a white woman. She’s been working in the legal department of this software company for about six months.
So she’s relatively new, she’s just starting out her career, she’s in her late 20s, and she does aspire to move up into management, but she realizes that she’ll probably have to leave the company, her current employer, in order to move up the ladder. And this we see is common practice in tech as well as other industries.
So when I asked her in our interview, “How do you approach networking?” she takes several minutes to rattle off all of the events that she regularly attends, the various professional groups she’s involved with, and she tells me that her idea of successful networking is to go to the event, make three connections, and start three conversations on LinkedIn afterwards.
So it’s this very kind of pragmatic, logical approach. She has a game plan and she sticks to it through all the events that she goes to. She also tells me that she volunteers, she’s on the board for a community nonprofit, and she views this as an extension of her networking because she’s meeting people in the local community.
And Heather is not alone. A lot of the women I talk to attend conferences, trade shows, seminars, meetups, and express this idea of the power of the potential of networking events, this kind of you-never-know attitude, that if you happen to have a chance encounter with the right stranger, that that person is going to propel their careers.
So, Heather, by all accounts, is following all of the conventional networking advice that were given, but she, at the same time, as we continued talking for over an hour, could not point to a single encounter at any of these events that led to a concrete opportunity for her.
So I want to compare Heather to Chris, who’s one of her colleagues at the same company. He works in the HR department. He’s in his 40s, also relatively new to the company. And he came to the firm after being laid off from his previous employer.
So he tells me he hasn’t had a real job interview in over 17 years. And I found this fascinating, “What do you mean you’ve been working in tech and you haven’t had an interview in 17 years?’
And so he tells me, for his current job, that he was hired through a Barstool interview. And so what does that mean? He said he asked his buddy who he knew that worked at the company to grab a drink with him. His friend not only coached him on the application, but also put in a good word with the hiring manager.
So Chris went through the formal route to apply for that job, but by the time he accepted the offer, the company had elevated the title and pay level of the original position. So we see here two different approaches to networking with two different outcomes.
And the point, I want to be clear, is the man isn’t doing anything wrong. The point is that she was working harder at networking, Heather, that is, but he was benefiting from relationships that already existed rather than trying to tap into these potential, maybe, relationships that you could meet at hypothetical events.
Pete Mockaitis
Yes, that makes sense. But I think there could be all sorts of corollaries in terms of how folks want to. It’s funny, people have mentioned, “Oh, you want to grow your podcast? Well, be a guest of the podcast. That’s what you got to do. Sure.” And so that is a winning approach, yes.
But it’s all about, “Well, how well does that podcast audience fit your podcast audience and how large that podcast audience?” Because you may very well be a guest on 50 podcasts and see very little benefit, versus you could be on one podcast and it’s just, like, quadruples listenership.
Or people will apply to 400 jobs on LinkedIn Easy Apply, and they say, “Oh, shucks! You know, the market is brutal. I applied to 400 jobs and saw nothing.” And others will, you know, have a dozen conversations and say, “Oh, cool. I got three interviews. All right, we’re cooking here.”
Ethel Mickey
Yeah, I think that’s right. I think when we’re talking about the most valuable connections that we have, it’s people with access to opportunities. And so even if people, women, men, are engaging in these strategies to try to edge out the competition and get ahead, if they’re located in these places, in their workplaces where they don’t have visibility, they don’t have access to folks that have the best information or the ability to put you on a high-status project, then all of your efforts are sort of moot.
And so understanding the ways in which your workplace is organized, where you fit in that workplace, and how to then kind of broker relationships across your immediate circle can be really important.
Pete Mockaitis
Okay. And so tell us then, if going to the networking events and setting a goal and meeting three people and having a follow-up and adding them on LinkedIn is not the way, tell us, how do we do effective networking that brings about the opportunities?
Ethel Mickey
Yeah, so the networking, I find, that actually changes careers doesn’t really look like networking. It comes from these relationships that already exist. So we can think about, you know, reconnecting with former colleagues.
Former colleagues can speak to not only your personality but your performance. So how were you as a colleague? How did you manage deadlines? What were you like to work with? These are some of the most valuable connections that we can have, professionally speaking.
Volunteering for cross-functional work might not feel like networking. It actually might sound like a waste of time if you’re getting asked to do something that’s not part of your immediate job description.
But thinking about building relationships outside of your immediate circle, outside of your team, gaining that visibility, building relationships with people who you’re working alongside and might vouch for you down the road, I think, that can be a really useful strategy.
And the people in my research that do that kind of cross-functional work, it’s typically the men that I see doing this, are able to better position themselves for leadership when it comes time for a promotion, And I think also helping other people before asking for help.
And so thinking about investing in a relationship, not networking events. Investing in people and thinking about, you know, don’t wait till you need a job, don’t wait until you want the promotion, but stay in touch with with former coworkers. Cultivate relationships with people who have visibility across the organization and really don’t assume that great work speaks for itself.
So making sure people outside of your immediate manager or supervisor knows what you’re contributing. A lot of this, too, can happen through more informal gatherings. So I see in a lot of what I study that it’s a quick conversation over coffee. It’s grabbing lunch.
It’s going to a ball game after work where people are able to, kind of, more casually say, “Oh, this is what I’ve been working on. Here’s kind of a puzzle that I’m troubleshooting. What ideas do you have?”
And so if invitations to those kinds of informal gatherings aren’t coming your way, what are some ways to create your own opportunities to build relationships? So sending out invitations yourself, or organizing a lunch group, starting a cross-team discussion group, whether that’s in person or online.
So some of these are are ways that we can think about the right way to network, which, as you notice, I said nothing about events and conferences.
Pete Mockaitis
Yes, it’s intriguing because, in a way, I can, hey, I love going to events and conferences myself, and it’s a different feel, you know? I mean, you are meeting people and you are broadening your horizons.
But, in some ways, it’s a little bit harder, maybe a lot harder, to really get enough of a connection, a vibe, a shared understanding of another human that you encounter, even if you are cutting loose, you know? You’ve got a session, then you go to a dinner, and then there’s cocktails afterwards.
Even if you had a few good hours with folks, which is kind of as good as it gets, really, in my experience when it comes to relationship-building at conferences, it’s kind of hard for them to have a real sense of, “Boy, you know, Ethel is just awesome to work with. Boy, she is so sharp. She has a gift for this.”
Like, it’s hard to get to that point with people in those contexts. And that’s what I’m hearing, what I’m picking up from what you’re saying is, and that’s really what the impression that we need to leave folks with for opportunities to flow our way.
Ethel Mickey
Yeah, and I also enjoy conferences. I just got back from a really big one in New York City. And I see a lot of value in going there and exchanging ideas and presenting my work to an audience who ask really smart questions.
And so there’s a kind of engagement that can happen in these settings that is super valuable for us, professionally. But I will say I don’t approach conferences hoping to find the connection that will make or break my career.
And, you know, I’ve talked to people who are hiring at conferences. It didn’t really matter. They didn’t quite remember that five-minute conversation where maybe we exchanged business cards or connected on LinkedIn.
But I don’t want to devalue conferences altogether. To tell a story from this last conference I was at, there was someone who came up to me after I presented, and we had a very quick exchange, and they were very excited about the work I was doing, and there was some overlap thxre with our ideas.
And I said, “You know, follow up with an email to me and we can keep the conversation going.” And, you know, this person did follow up and wrote a really thoughtful email to me. It was clear they had read some of my research, which is like the biggest form of flattery, but they were asking smart questions that made me think differently.
And you know what? I’m going to remember this person now. And there was an opportunity that came up just recently, and I couldn’t do it. And I put this person’s name forward because they seemed like a good fit.
So there is a way to work the conference, but thinking about maybe the steps that happen afterwards or how thoughtfully you’re engaging with these kind of one-off chance encounters might be something to rethink.
Pete Mockaitis
Okay. Well, please, share with us your favorite moves you’ve heard of people doing in terms of really developing these relationships that make things happen for you.
Ethel Mickey
So I distinguish between two types of networking in my book. And the one that we’ve really been talking about I call strategic networking. And this is really doing it by the book. So everything we’ve been talking about, like the conferences and making sure you collect a LinkedIn contact after the conference, really thinking more of a quantity over quality approach.
But I want to distinguish that between what I call strategic socializing. And this is where folks, and I find that it’s typically men that do this. But strategic socializing is where you kind of blur the professional and personal relationship. So you’re thinking about building friendships with the people you work with, maintaining those friendships, socializing with them outside of normal work hours.
So some of the primary ways in tech that guys especially would be connecting and building relationships is through things like sports, whether that’s fantasy sports leagues, going to sports games, also video games.
They had video game leagues, they’d go to Marvel movies together, ski trips, golf outings, a lot of these things that kind of seemed what the women would actually describe it as a waste of time, like, “I don’t have time to do all of this, and I don’t want to hang out with my coworkers after work.” But the men would say, “I’ve met some really smart people that have opened up doors for me through these opportunities.”
So if we’re thinking about like the different types of networking, that’s sort of the categorization that I put forward and think about, you know, “How do we leverage some ties that we already have, reconnect with folks that maybe have gone dormant? And think about is there something we can do to connect on a personal level?”
Pete Mockaitis
That’s a really interesting perspective – the perception of an activity as a waste of time versus not. Because, in a way, it’s very misleading because a networking brunch sounds so productively effective and important as a thing one should do, like, “Ooh, yes, yes, I’m looking to expand my network. And this is an event for this explicit purpose. This is a great match. Let me go.”
As opposed to playing video games together sounds like, you know, we’re just goofing around, and I guess, in one way, you are. But in another way, the extra relaxed, diffused nature of such activities, it makes it feel all the more like real friends, you know?
Ethel Mickey
Like, authentic.
Pete Mockaitis
I’m thinking about, yeah, real friends versus deal friends, or friends of utility versus true friends. It’s, like, if you’re doing a thing together, it’s almost like part of our lizard brain is just like, “I must like this person. We are friends. We belong to the same tribe, community, posse, grouping. We are bonded by this thing more so than we were both at a networking brunch together.”
Ethel Mickey
Yeah, I think what you’re talking about, it’s like part of human nature. And there’s a whole wealth of social science research that shows that we gravitate towards people who we view as similar to ourselves.
So that could be shared interests, like, “Oh, you like golf? I like golf. You like video games? I like video games.” It could be identity-based. So when we walk into a space, you know, perhaps I’m seeking out other women, I’m seeking out people who I view as at my same age or career stage.
I’m a working mom. I love to connect with other working moms. And this is just part of how we are as people. We bond really quickly when we can swap stories, exchange experiences. It fosters this sense of ease pretty immediately, trust and communication.
So none of this is inherently bad. In industries like tech, where we see who holds the leadership positions and the power is drastically skewed towards one group, if the men are just gravitating towards other men, then we get this situation where all of the information that’s happening over these kind of informal golf outings or hitting up the bar after work just kind of circulates in the same circles.
And so women continue to be excluded and are left out of these interactions and they’re left out of the information loop.
Pete Mockaitis
Okay. Well, if anyone’s listening to this and they’re thinking, “Oh, my gosh, this is happening in my world,” tell us some of your favorite tactics, moves, events, invitations that you recommend folks proactively rock and roll.
Ethel Mickey
One thing I do caution women against is believing that they need to network exactly the way men do. Men’s networks often develop organically through workplace cultures that have historically centered men, as I’ve been talking about. And so simply copying these behaviors doesn’t necessarily produce the same results.
One of the biggest takeaways from my research is that women shouldn’t just try to network more. They should intentionally cultivate a community of strong ties. So I encourage people to think of building a career ecosystem rather than just a contact list.
And think about every relationship doesn’t have to do everything for you. I think we put a lot of pressure on finding a mentor that can, you know, solve our whole career and figure everything out for us.
But, you know, maybe you have one person in your ecosystem who’s a sounding board. Another might be a sponsor for you. Another might introduce you to people you want to collaborate with. Another might simply be the person that reminds you you’re not alone in your workplace.
And so together, these relationships, this collection of relationships, can create resilience for us. And if the informal networks don’t naturally include you, don’t network harder. Build your own circle of trust.
So we see that women absolutely benefit from building relationships across the company that I studied, including building relationships with influential men. But what my research also taught me is that having a strong community of other women provides something different, and that’s a reliable source of peer mentoring, honest feedback, and advocacy.
So that doesn’t replace your broader network, but it makes it much easier to navigate some of these dynamics that we’ve been talking about.
Pete Mockaitis
Within this ecosystem, can you lay out a few of these key roles you want to try to fill out?
Ethel Mickey
Sure. So, you know, I could talk a little bit about my own circle that I have built. And, you know, I have a group of women at different career stages that I regularly stay in contact with.
So we’re not talking about a lot of people here because you want the touch points to be more frequent. So there are folks that I have that are reviewing the work that I’m doing. They’re reading a research paper, they’re talking through an idea with me, and they’re really, like, my ideas person.
I have women at other career stages a little bit ahead of me who will write letters of recommendation and serve as a reference for me. They’ll open doors for me when they can.
And then there are other professional relationships I have that do, you know, kind of merge into friendships where it’s, like, “I need advice and you know me as a whole person outside of just the work I do. And can you advise me based on what you know about me?”
So we can kind of think about, you know, building this team, like a board of advisors, if you will, that each have their own different roles and different areas of expertise when it comes to supporting you.
Pete Mockaitis
Now when you say group and team and board of advisors, are they talking to and knowing and meeting each other, or rather it’s a collection of individuals that your relationship is with each of them individually?
Ethel Mickey
That’s a great question. And I hope I’m not throwing too many metaphors out there. It could be both. I have both. I have a group that I meet with kind of bi-weekly, and it’s a writing group, it’s a check-in group, it’s an accountability group, and we all know each other and we all support each other.
But then I certainly have other folks on my board of advisors, if you will, who aren’t part of that circle, but I’ve connected with them through other jobs or through other research teams. And we stay in touch and it’s more of a one-on-one relationship.
I think, in most cases for people, these relationships will be one-on-one. But we see that a lot of companies have affinity groups or ERGs, employee resource groups. So these might be ways to think about, “How do I build this kind of ecosystem within structures that are already in place?” in your company.
Pete Mockaitis
And I’d love to know, do you have any favorite ways you like to reach out? We talked about mentors. And so some folks suggest, “Don’t come on so strongly,” like, “Will you be my mentor?” But rather, you know, ease into it, like, “Hey, I’d really value your input on this thing.” So how do you imagine making the approach, building these relationships and understandings?
Ethel Mickey
You know, maybe I’ll tell a story about someone else that I interviewed from the tech company, and he was an engineer. His name was Rohit, he’s an Indian man in his 40s, and he had a really successful trajectory pretty rapidly. So he got promoted, I believe, within just four months.
And so when I asked him, you know, “What do you credit to this rapid acceleration?” he talked a lot about these little projects that he would take on, often as favors, taking things off his boss’s plate. So he didn’t consider his boss a mentor yet but he was being very strategic about building personal relationships with high-level people.
And he was thinking about, you know, “How can I take something off of your plate, be useful to you, you get to know me, you get to see the kind of work I can do beyond my job description?” So he was building visibility, building connections, building a positive reputation as a helpful person.
And when he got promoted, his manager said, “I couldn’t think of a better person than you.” And not only did he get the promotion, but they built this relationship that was built… it eventually became built on reciprocity where they were exchanging information, they were leaning on each other to complete tasks and hit their deadline.
So that could be a way to think about maybe not something we think of as networking, but by going that sort of extra mile, it creates that visibility and those connections that can turn into something more.
Pete Mockaitis
Yeah, I like what you’re saying there with regard to the taking on little projects, doing favors, being proactively helpful. And you said the very thoughtful email message you got, in which that person had read your research meant a lot to you.
And I’m thinking about, I think, Tim Ferris had some tips in terms of, if you want someone to mentor you, like, take massive action on whatever they recommend, like, “Oh, hey, thanks for that book recommendation. I read the entire thing and here are my summary notes.”
And maybe that feels over the top but it could also send the message, “Oh, wow, when I share some advice, input, perspective with this person, they really run with it. This is sort of a good use of my time.”
And so I’d love to hear more about what are some of the moves in which you apply effort that dazzle and delight someone you’re trying to build a relationship with?
Ethel Mickey
You know, it’s interesting that we’re talking about mentorship because I actually think this is bleeding into sponsorship, and sponsorship can arguably be more effective or important, especially if we’re thinking about trying to network to climb ladders, right?
So there’s networking that we do if we’re looking for a new job and we’re thinking about “Who’s outside of our company? How do I know more people in the industry?” But I also write and think a lot about how networking is just part of the everyday work we do because work is so relational, especially in an industry like tech where work is structured around teams.
A lot of times, evaluations are done by peers. So we’re thinking about building relationships and reputations in our own companies to survive. And so when we’re thinking about sponsorship, it’s not just having someone guide you. It’s having someone who will say, “I know her and she’s excellent.”
And I find that women often do have mentors, but men are often more likely to have sponsors. And so, you’re asking for examples, like thinking about becoming known before you need something.
People remember generosity, they remember competence, and they remember reliability far longer than those one-off networking conversations. And I would encourage people to be really careful about what kinds of projects they’re taking on or what kind of extra work they’re doing.
So to give you some examples, there was one woman I interviewed who was really aspiring to become a VP, and by all accounts, she was entirely qualified for it. She had been at the company longer than almost anyone I had met.
She was a director. She had all of the credentials. And she was taking kind of the same approach to these little extra side projects, but the work she was doing was, like, really invisible.
She wanted to train new hires and create curriculum for them. And so what ended up happening was she was spending more time with very entry-level people, which she viewed as a waste of her time. And so I repeatedly heard women express disappointment over the lack of credit or lack of visibility that they needed to further advance.
Some women took on planning the company retreat, and that’s important, but it’s not going to be visible in the same way as pulling off a last-minute favor that your boss needs to hit a deadline that he’s going to report to the executive team.
So I do want to caution like what kind of extra work are we doing and being really thoughtful about it, but also ensuring that credit is being given to the work we do.
Pete Mockaitis
Yeah, that’s come up in a previous conversation about, you know, promotable work versus not.
Ethel Mickey
Absolutely.
Pete Mockaitis
And so you can be a super friendly, helpful team player who pitches in and assists with all kinds of things. And that is, hopefully, noticed and appreciated. But depending on the people and the personalities and what folks really value, it doesn’t get you anything but more remorse when they fire you, you know? It’s like, “Oh, I feel really bad firing them but I’m still going to fire them during the layoff season.”
Ethel Mickey
Well, I always say if you do that grunt work really well, you just get more grunt work, right? Because they’re like, “Oh, you’re so good at party planning, like, you should plan the next one.”
And it’s like, well, then you get into this cycle where you’re stuck and you’re not doing work that you find meaningful. It’s not getting you positioned to move your career in the way you want.
And, you know, I saw this a lot with women who were engineers and highly technical, and they kept getting pushed into more people management jobs and roles. And these weren’t necessarily jobs that they wanted or were trained to do, but they kept getting asked to, “Hey, will you will you manage this person? Will you mentor this person?”
And before they knew it, they were, you know, either a project manager, a product manager, and they were kind of looking around, like, “How did I get here? Like, I want to be a developer, I want to be an architect, I want to code things, and now I spend my day managing personalities.”
So we do have to be, yeah, mindful of the types of tasks that we’re being asked to do and what we agree to.
Pete Mockaitis
All right. Well, tell me, Ethel, anything else you want to make sure to mention before we hear about some of your favorite things?
Ethel Mickey
So I think that I want it to be clear that understanding some of these dynamics that I’m talking about isn’t discouraging, and, particularly for women. I know your audience has a lot of women who are navigating careers, and I hope that the information and that my research can be liberating in the sense that, once you realize that careers are built through these trusted relationships rather than constant self-promotion, you can spend your time much more strategically.
And for leaders, those who are in a position to maybe serve as a sponsor or serve as a mentor, this can be a reminder to really think about and take a look at who’s getting included in those informal interactions. Who do you just kind of automatically gravitate towards? And maybe is there someone that’s been inadvertently pushed to the sidelines?
So thinking about who gets included in those interactions where trust and opportunity are built. So understanding how opportunities actually flow can allow us to invest our time differently and, hopefully, more effectively.
Pete Mockaitis
All right. Well, now could you share a favorite quote, something you found inspiring?
Ethel Mickey
So my favorite quote is from Grace Hopper, who is, or was, a trailblazing computer programmer, and she said that, “The most dangerous phrase in the language is we’ve always done it this way.”
Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?
Ethel Mickey
So I want to talk about Mark Granovetter’s “The Strength of Weak Ties.” And so folks in sociology, but also management, know about this research, which shows the value of our weak ties. These are those one-off connections that can often create new kinds of information.
This idea, if you talk to a friend of a friend, you might have access to different information than if you talk to your best friend or a close family member. You’re kind of expanding your network in those ways. And I bring that up because what’s fascinating is that my research found a little bit more of a nuanced picture.
So these weak ties might help you access information, but many of the jobs and promotions that I observed actually came through these trusted relationships that we’ve been talking about. That’s people who are willing to put their own reputation on the line by recommending someone.
Pete Mockaitis
Okay. And a favorite book?
Ethel Mickey
One of my favorite books is by a sociologist, Lauren Rivera, and it’s called Pedigree: How Elite Students Get Elite Jobs. And this is just an excellent, well-researched book that shows how hiring an elite industry.
She looks at banking, she looks at law firms. It’s often much more social than we admit. So it’s not just about credentials, it’s about, “Who is a good fit? Who is familiar to us?” We’ve talked a lot about who’s familiar and how that can create trust.
But when that’s used in hiring, it has profound implications for inequality. And my own work extends that conversation by asking, you know, “What happens after people get hired? So how do relationships inside workplaces shape who’s getting opportunities like promotions and recognition?”
Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?
Ethel Mickey
So this might seem kind of cheesy, but my calendar. You know, relationships don’t maintain themselves. I try to keep track of birthdays. I schedule reminders on my calendar to check in with people who matter to me, professionally, every few months.
So that board of advisors that I was talking about, I have calendar reminders to send them a note, see how they’re doing. And, you know, I also find voice notes remarkably effective at keeping in touch. They feel more personal than a text or an email, but it’s not as big of a lift as a phone call or hopping on Zoom.
Pete Mockaitis
Okay. And is there a key nugget you share that seems to really connect and resonate with the folks, they quote it back to you often?
Ethel Mickey
I’d say the goal isn’t to know more people, it’s to know people well enough that they’d confidently say, “You should hire her.”
Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?
Ethel Mickey
So my website is EthelMickey.com.
Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Ethel Mickey
Think less about expanding your network and think more about strengthening the one you already have. Don’t measure your network by how many people know you. Measure it by how many people have seen your work and would enthusiastically recommend you.
Pete Mockaitis
All right. Ethel, thank you.
Ethel Mickey
Thank you.






