Curtis Bateman shares simple tools that make uncertainty less frustrating and more rewarding.
You’ll Learn:
- The simple model that makes change predictable and actionable
- The critical first step to introducing any change initiative
- How to keep poor results from discouraging you
About Curtis
Curtis Bateman is one of FranklinCovey’s lead change experts and the author of Who Rocked the Boat: A Story about Navigating the Inevitability of Change and co-author of Change: How to Turn Uncertainty into Opportunity. He is also the Vice President of International and a Senior Change Consultant.
- Book: Change: How to Turn Uncertainty Into Opportunity, with Marché Pleshette, Andy Cindrich, and Christi Phillips, PhD
- LinkedIn: Curtis A. Bateman
- Speaking Profile: Franklin Covey Speaker’s Bureau
Resources Mentioned
- App: Day One
- App: Evernote
- Book: Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard
- Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
- Book: When: The Scientific Secrets of Perfect Timing by Daniel Pink
- Book: Great Expectations by Charles Dickens
Curtis Bateman Interview Transcript
Pete Mockaitis
Curtis, welcome to How to be Awesome at Your Job.
Curtis Bateman
Hey, thanks, Pete. It’s nice to be here.
Pete Mockaitis
Well, I’m excited to be chatting about your book, Change: How to Turn Uncertainty Into Opportunity. And I’d like to kick off by hearing about one of the biggest changes you’ve made in your own life.
Curtis Bateman
Well, one that I love to talk about was a few years ago when I was deciding to either leave a business or stay, and the change that I ended up making was I offered to buy the business. So, the journey was pretty interesting because I was realizing I wanted to be doing more, and the whole fear notion got in the way for me and I was stuck for quite a while, thinking, “I want to do more. I think I could do more with this company. Should I leave? Should I stay?”
And then my wife, one day, quoted a line from Who Moved My Cheese, and she said, “What would you do if you weren’t afraid?” And, suddenly, the realization of answering that question meant, “I’m going to make a change. I’m going to buy this business versus staying in the employee situation,” so it was a massive change for me.
And, frankly, the reason I like to mention is because it transformed my career and my life, that one significant change and decision that I made.
Pete Mockaitis
That’s awesome. Okay. Well, tell us, what’s the big idea with the book Change?
Curtis Bateman
Well, there’s two big ideas in the book. The one is that there’s a predictable pattern, and that this pattern applies to personal change, work change, teams going through change, even organizations taking their whole organization through change. So, it’s this idea, there’s a predictable pattern, and if we can learn it, then we can start to drive some opportunity or some advantage from it. The second big idea is that individuals have more choice even though they don’t really feel like they do when the change is being imposed on them. And so, pattern and choice.
Pete Mockaitis
Okay. And so, tell us, what sorts of benefits or goodness is on the other side of understanding and mastering this stuff?
Curtis Bateman
In some research I’ve done, we found that as many as 88% of people think that a change is going to lead to something worse for them.
Pete Mockaitis
No kidding?
Curtis Bateman
Yeah. Now, you might be thinking, “Wait a minute.” But the data, over time, with thousands of respondents says a lot of people really think change is going to lead to something bad for them. Now, I’ve asked that question mostly in an organization context where change is a decision made somewhere else and I’m living with the consequences of it.
But what happens is most people start from the paradigm of, “Oh, this is going to lead to something worse for me and I don’t like it because I’ve had experience after experience where that’s the case.” And so, we’re trying to help people recognize that that doesn’t have to be the case. So often, it ends up being a lot better than they think, and so we’re trying to help people frame it differently, see it differently, and use some tools to get better success from it.
Pete Mockaitis
Yeah, that really is interesting, and I don’t think it’s even occurred to me personally until you cited this, is that that is sort of my default reaction, like, “Uh-oh, here it is.”
Curtis Bateman
“It’s happening again.”
Pete Mockaitis
“Okay. All right.” And it’s like, in terms of, “This is going to be a big hassle. It’s going to be difficult. This is going to upset…” whatever. And, boy, maybe that just speaks to that human nature in our very, I don’t know, biochemistry or nervous system.
Curtis Bateman
It does. It does because we’re programmed as humans to protect ourselves. And so, often what happens is because we have experienced bias that says, “Change is cruddy for us,” and it feels threatening, it activates this, “I’m going to protect myself.” So, we immediately revert to, “How do I fight or flight on this?” rather than “How do I get something better from this?” So, it’s part of what we’re trying to point out and help people realize there is a choice in there and we can do some things to help you have a better experience with it.
Pete Mockaitis
That’s true. So, 88% percent of folks think going into it, “Okay, this change is going to be bad for me,” and yet it’s true, if I objectively assess, “Changes imposed upon me historically,” it’s probably more like 50/50 in terms of, “Yes, that was more of a pain,” or, “Actually, I’m so glad we made that change. It’s way easier now.”
Curtis Bateman
Yeah, and if it’s a change that, as an individual I’ve initiated, like, let’s say I buy a new house and I have to move, that’s a massive change, and you dread it, and you hate it, but there’s a reason you did it. You want something better. And when you finally settle into the new circumstance, you think, “I love this,” yet you take all that stuff in the middle, and you think, “This is going to be lousy.” And it may be difficult, to your point, but maybe there’s a little more joy in the journey if you realize it’s going to lead to something better for you.
Pete Mockaitis
Okay. Well, tell us about this journey of the change model.
Curtis Bateman
Yeah. So, there’s two variables, two axes. One is results, up and down or vertical, and horizontal is time. And we have this space where we’re achieving outcomes that we’re really comfortable with. We call that the zone of status quo. And then a change is introduced. Either we introduce it or it’s introduced to us. And when that happens, we start to see this decrease in outcome. It might be our engagement. It might be a financial outcome. It might be a relationship outcome. But whatever it is, there’s this negative impact that starts to create this downward path.
And what’s happening is we’re looking to understand “What’s changing? Why is it changing? And what’s the real impact on me?” And so, we stay in that space, this space of disruption until we really feel like we’ve got some answers. At which point, we pass through a decision point where we choose to opt in. And then we start working on, “How do we make this change come to life? How do we implement it?” It’s called the zone of adoption.
It’s a messy space. That’s where most changes really fall apart. They fall apart organizationally. They fall apart individually because it requires some determination, some acceptance if things didn’t work right the first time. And as we move through that, then we start to get back to a level of outcome that we’re happy with, then there’s last zone, which often gets overlooked, and, hopefully, we’ll get a chance to talk about that.
But it’s the zone of innovation where we take everything we’ve learned, and if we can really get curious about it, we actually can create higher, stronger, better extended outcomes from the change that really create even more value from the change rather than just making it through the zone of adoption.
Pete Mockaitis
And so, is it fair to say that this is the pathway of all or nearly all or the vast majority of changes of all flavors?
Curtis Bateman
Yeah, I’ve been asked that question for years and years and years, and I keep looking for exceptions. Leaders often want exceptions. They want to jump to that third zone and skip the other two zones. It doesn’t happen as much as they want to try, push, cajole, encourage, whatever the right adjective is. So, all change follows this pattern. All change personal, professional, nonprofit, kids, teenagers, it goes through this pattern. And if you can learn that and appreciate it, it instantly starts to create awareness that you can do something about it.
Pete Mockaitis
Okay. Well, so just to make this all the more real, I’d love it if you could walk us through three examples. One would be a personal initiative, maybe it’s fitness, maybe it’s a hobby, or something, “I’m going to get organized,” or something, a personal initiative, a relationship, maybe a friendship or close romantic relationship but kind of one on one. And then an organizational team situation.
Curtis Bateman
Yeah, good. Let’s get practical. So, on an individual basis, we experience this pattern with so many things that happen, and we give them other labels. So, to your point, let’s say we’re going to start a fitness program. Status quo is where we are, what we’re doing, how we’re eating, our weight, our health, all of those things just kind of maintained at this level. And then what comes along, the New Year’s resolution, “I am going to eat healthier and be fit, or more fit.”
And we start to change our behaviors, and so it pushes us from the status quo into a different set of behaviors: eating patterns, exercise patterns, even thought processes, and that creates disruption. It takes us in this downward slope, which we’re just trying to figure out, “Is it worthwhile?”
Now, if we start a little differently, if we start with a vision of, “What is it that I want as the outcome?” and we stay focused on the benefits of that, it actually helps us move through this process. But if we don’t, if we just say, “I have to be more fit,” and we don’t really have a connection to the outcome that motivates us, what we find is we start to exercise a little bit, we start to eat differently, and we’re attempting to move through this dip part of the curve.
And this is where, in the zone of adoption, it gets messy, it gets squishy because we miss exercising one day, or we go out with friends and we eat differently, and we think, “Oh, I’ve lost it. I failed.” And what happens is we can get stuck in the bottom of that change process because we’re not pushing through the difficult part.
So, if we do, if we start to move through that, and we develop a new set of habits, those can take us either back to a new status quo where we’re eating a little differently, exercise a little differently, or they can take us continuing up the curve to a point where we get better and better outcomes.
And what happens often with individual New Year’s resolutions where we lose that momentum, is we get stuck in the bottom of the curve and we drift back to our old status quo. So, the vision, the focus on the value, to me, is what will help you move through the dip part of that curve towards the top, at a better pace and with some success. So, that’s an individual example.
I love that you asked about a relationship example. Take a parent and a teenager relationships are interesting, and if we think there is our normal reactions to each other, for example, I have a teenage son, he loves to challenge everything.
And so, if I’m thinking I want to improve my relationship with him, my status quo is he challenges everything, so it’s easy to say, “I told you so. I’m the parent. You’ll do it this way,” and we maintain the status quo, which is perhaps a lower level of relationship result than we would hope for.
And if you think, “What’s the result I want in this relationship with my teenager? I want to have a friendship. I want to be able to influence. I want them to trust me.” But if my status quo behavior is, “Gosh, this kid really pushes my buttons. I’m going to tell him what to do,” I’m stuck in that space between, “This is my result, and the result I’d like is up here. I’d like this better relationship.”
So, I say, “I’m going to change.” The person with the most responsibility in the relationship has to initiate the change. So, I initiate the change, and say, “I’m going to behave differently.” Well, I have to figure out, “What does that mean to me? What is it that I need to do differently?” And that’s that zone of disruption, “Why am I doing this? What does it mean to me? And do I really want to do this? Yes, I do.”
So, then I jump into the zone of adoption that says, “I’m going to behave differently. I’m going to choose different behaviors that will increase the nature of the relationship result.” And it’s going to be hard because I’m going to have a moment where he pushes my buttons, and we start to really feel some friction, and I think, “Okay, what’s the new behavior I want? I didn’t do that right last time. How am I going to do it better?”
And I have to work through that. I have to have some failures. I have to recommit to the change I want. I have to recommit to the relationship I want. And as I do that, and persist with it, I find myself moving up the change curve towards a different style of relationship. In my example, I’m saying, “I want higher trust. I want better friendship. I want higher levels of influence, and I don’t want to be activated by that behavior.”
And so, that’s where you commit and you recommit, and you start to see even better ways that you can improve your relationship. And so, that change journey is real, and I love that we can see the application that the result is the nature of the relationship. It’s not economic or anything else. It’s a relationship result. So, that’s a second one, Pete.
And the third one is an organizational change. Let me approach this from a different angle, and this is the angle where the change feels like it’s happening to me. In the other two examples, I might’ve been the one driving the change. But in a professional context, I might show up to work, or at a charity where I volunteer, whatever the organizational situation is, and they say, “Hey, this is what’s happening.” And I think, “Wait a minute. Why are you doing this to me? I like it the way it is.”
So, they’re saying something about my status quo is going to change. They introduced that change. Maybe it’s an organizational restructuring. Maybe I’m reporting to a new leader. Maybe it’s I’m being asked just to take on different things in my role. All of those represent changes, and it’s happening to me. Somebody else is telling me, “This is the change.”
So, that launches me over the edge of the change, and this is a little bit trickier because we have to figure out, “Okay, what is it that they’re saying that’s changing, and why?” And understanding the why in this context will really help. It will in the others, “I want a better relationship, etc.” “So, why is this happening? What does the organization need?”
Well, as I come to grips with what and why, I start to piece together a storyline that says, “What does it mean to me? And am I okay with that?” So, I reach the point where I say, “Yes, I am. I get it. I like being here. I like this job. I like the work.” So, I start to engage in implementing the change. Well, I have to learn new skills. There may be some new skills I have to learn. There may be some new relationships I have to develop.
And so, the process of doing that leads to starts and stops, successes and failures, and so that’s why this third zone, the zone of adoption, causes us to really feel like, “Argh, I’m not going to get the full outcome we want.” But as we work through that and we accept moments that don’t work, and moments that do, and we trial and error, and as a boss or a leader helps clear some of the obstacles out of the way, we find ourselves moving through that zone of adoption. And then we might even start to realize, “Hey, this can lead to something great for me in the zone of innovation.”
Here’s what’s interesting in all three scenarios that I think is really important for listeners to pay attention to. The middle two zones, the zone of disruption and the zone of adoption, represent a cost to the change. There’s an emotional cost, a relationship cost, a productivity cost, perhaps an economic cost. And the more we can do to shrink those two zones, move through them at a better pace, and move through them with less severity, we decrease the costs that we experience with change, and we get to the point where we’re starting to experience the benefit of the change.
And the better that we can become at that, that’s where the book title comes into play, “How do we turn that uncertainty into opportunity? How do we shrink the costs and increase the benefits?” So, tell me what you think.
Pete Mockaitis
Yeah. Well, I think it’s handy and, one, I’d recommend folks, in the show notes, you’ll find a link to the Amazon page for the book, which I think is so useful, because as we talk about these zones and these axes, you want to look at the picture. So, that’s the audio medium. Hope that you could visualize that. We see a straight line, and then a dip downward, like a U, and then a nice big high level, so like a ladle, if you will. A ladle with a handle facing to the right is kind of what we’re visualizing, so check that out if you want the visual reinforcement.
But I think, one, it’s just so handy to know upfront, “Hey, just expect there will be a phase unavoidably in which your results dip down. This is worse, it is less than what we had before, and the way it will look, sound, and feel will vary based upon the nature of the change you’re making.” So, in terms of fitness, it’s like, “Actually, I’m exercising. This hurts, I hate it,” “I’m eating healthier. This doesn’t taste good. I don’t like it,” “I am eating less to lose weight. I am hungry and sleepy and cranky often. This sucks.”
And so, just to know straight up that is the nature of change and how it goes down. There will be a trough in which you think, “This sucks,” and you actually seem to be worse off than you were before. And now, boy, I’m thinking, biblically, just like the book of Exodus, it’s like, “Hey, I know we were enslaved before but, actually, we prefer that. We’re hungry out here and it sucks worse than being slaves back there.” And I think you can find this in sort of many bits of literature or great story. This is what‘s going on.
Curtis Bateman
When we wrote the book, we actually talked about that, that there are so many examples in literature where this model plays out. And once you recognize the model and know it, you start to see it in places in your life and in what you’re reading. Even what you’re reading in the news “Oh, there’s a change going on here. Here’s what it means.” It’s fascinating and, hopefully, really helpful to people as they learn to recognize the pattern. It does not make the change like a magic wand but it makes it 20, 30, 50% better, and it makes you more capable of approaching it because you know what to expect.
Pete Mockaitis
Absolutely. And in those relationship areas in which you’re making a change, it won’t look like or sound like, “My body hurts,” but it might sound like, “Why is dad being weird? This is really kind of odd. Like, okay,” and then it feels like, “Oh, it feels like we’re more distant because he’s giving me weird looks, and says I should stop being weird. But what’s weird is just the fact that I’m doing something different than what I have done before, by definition, weird.”
Curtis Bateman
That’s right. And I think, as an observer of somebody going through change, we need to give people permission to try it because we usually change to get a better outcome, to be better, to become better, to have a better circumstance. And so, one of the things we can do if we’re watching change from the outside is to recognize where they are in the process, and give people support, to say, “Hey, it’s going to be worth it if this is a change you want,” because there is a funny space in the middle,” just like you’re saying, Pete, in that we have to recognize.
Pete Mockaitis
And so then, how do we make that space in the middle less brutally unpleasant?
Curtis Bateman
Yeah, that’s a good question. And we had spent a lot of time exploring this, so let me give you a few ideas here that highlight what you can do. So, in each zone, we have a really clear one-word idea that we need to be looking at. In the zone of status quo, before a change starts, we should be thinking about preparing. What can we be doing to be ready for the change? And that actually helps with the middle two zones, this idea of preparing, developing our capability, whatever that might be.
In the zone of disruption, what we’re looking to do is clarify because mostly what we’re feeling there is uncertainty. And the more we can disambiguate, the more we can clarify what’s going on and what kind of impact it’s going to have. That clarity, that information starts to help us get traction and feel like we can make some decisions. So, prepare, clarify.
In the third zone, most of what we talk about in the book are ways that we can persist. How do we keep at it? How do we take something that didn’t work and do something better with it? And there are a lot of different tools that we provide to help with that, but if you’re going to remember one thing, “Hey, I’m in the zone of disruption. I know the thing I need to do is persist. It might look different in each circumstance, but if I persist, it’s going to make a difference.”
And then, as we get into that fourth zone, there’s a lot going on there but I would say curiosity is one of the best things we can do in that last zone. So, in the middle two zones, clarify and persist, and we’ll provide…if you take a look on Amazon, we’ll provide lots of specific tools on how you do that. But from a radio, from a podcast point of view, if we just listen and think, “Okay, I’m in the zone, I need to clarify. What are the questions I want to have?” You’re going to find it will help you a long way down the path.
Pete Mockaitis
Could you give us some examples of tools or key clarifying questions that make a world of difference there?
Curtis Bateman
Yeah, I’ve mentioned a few in one of the zones, so I’ll just restate those, and then I’ll mention a tool that can help in the zone of adoption. So, in the zone of disruption, this is largely a personal space even in organizational change. So, we’re trying to clarify what’s changing, and we’re actually looking to understand, “What are we moving from?” so this is a tool, just to list, “What are we moving from – behaviors, actions, and results? And what new behaviors, actions, and results are we moving to?”
And if we can clarify that with our leader, with our peers, our colleagues, or in an individual circumstance, like my teenage son, “What is it that I want to change from? What are my old behaviors when I interact with him, and to?” So, from and to statements is a great tool there. And the other thing that I should mention in that zone, I can’t say it enough, is we need to really declare what we believe is happening for me, “What’s the impact on me?” so we’re clear about that.
In the zone of adoption, what often ends up happening is we discover there’s this list of 30 new things we think we need to do to make the change work. And, as a result, two things are happening. One, we’re feeling overwhelmed, and, two, we’re struggling to know what to do with all the ideas. So, there’s two sorting tools that I’ll tell you about, easily just write these down on a piece of paper. They’re really easy.
The first sorting tool is, “What’s my stop-doing list? There are all these new things I want to try with the change. What should I stop doing so I create space to work on it?” And that’s really difficult, particularly in an organizational change because we have this accumulated list of stuff we just believe we need to do. So, we need a stop-doing list.
The next thing we need to do is we need to sort through all of the new ideas, and we need to say, “Which ones are hurdles, meaning I can jump over these? They’re in my path. And what kind of obstacle is this?” The next one we need to look at, “What are the quicksands? Where am I going to get stuck on these new ideas? And where do I need help?”
And then the last one, the last bucket to put things in is, “What are the brick walls? Where is it that I can’t solve this but somebody else can – a leader, a change sponsor?” And so, as we look to sort, “What can we stop doing?” and then we look to sort through obstacles and opportunities and hurdles, quicksand, and brick walls, it lets us know, “Here are the ones I can focus on. I’m in complete control of these, and here are the ones where I need other people to help.”
Pete Mockaitis
Okay. So, that’s great clarification. And then for persisting, any pro tips there?
Curtis Bateman
Well, on the persist part, in an organizational context, if I’m an employee and I’ve got a leader, one of the things I need from my leader is for them to stay engaged in the change. Why do I say that? A lot of leaders think that once they announce the change, people will just go make it happen. So, I need a leader to stay engaged. If I am a leader, I need to stay engaged so that I can help clear the path, and I can help acknowledge successes. That’s one of the things.
The other thing that I need is the leader, like I said, to clear the path to understand where they can take obstacles out of the way. And if I’m an individual contributor, and I’m thinking, “Wow, I’m really stuck here,” what’s happening is I’m giving you a language that doesn’t threaten anybody, “Hey, team or leader, we’re stuck in the zone of adoption. We’re working hard, putting a lot of energy into it, but this seems like an obstacle that we don’t know how to get out of our way. Who can we go to? Or, boss person, can you get this out of the way?”
And so, the language pattern I’m giving is a non-threatening way to talk about it, that’s one way to persist. A leader clearing the path is another way to persist. And then the third thing I would say is if we really feel stuck and that we’re sliding backwards, one of the things we can do to persist is reconnect with, “Why are we doing this? Why are we even going through this change?” And the why can create energy and motivation to recommit and keep pushing ahead.
Pete Mockaitis
Okay. Well, now I’m curious, any super favorite examples of how you’ve seen this play out beautifully that really illustrates it and inspires?
Curtis Bateman
Yeah. Let me tell you from an organizational perspective first, and then I’ll hit a personal one. Here’s what normally happens with a change. We have leaders working together for months on a change they want to introduce. They’re going through the data, they’re understanding what’s going on in the market, and they have all of this run-up to when the change is going to be introduced.
And a normal pattern is they’ve been working on it performance, they stand up in a town hall, and they say, “We’re making this change,” and then they think their work is done. And the problem is they’ve been on a journey of understanding why we need to make a change, and what we’re asking the organization to do.
And if you just stand up and make this proclamation, what happens is you don’t give the people the space to come on the journey with you. So, from a leadership perspective, and this can be a team leader, this can be a senior leader, it’s any level of leadership, what happens is if you’ll just capture some of your thoughts and some of what you’ve been learning into a story, and say, “In our organization, we’re seeing this and this and this happen in the marketplace, and so we need to make these changes to stay competitive.”
Maybe that’s, “We need to upgrade our technology.” Maybe that’s, “We need to modify how we go to market with our commercial model.” Whatever the case may be, we need to explain how we came to that conclusion, and then that’s the ‘why’ behind it. It becomes a storyline so the people can say, “Oh, I get it. I understand why you’re asking us to go through a change.”
And so, it’s not a super complex thing. What makes it complex is we usually skip it. That’s where the complexity comes in, Pete. And so, we’re telling leaders, “Don’t skip it. Bring your people on the journey,” and so it’s really the art of storytelling. And then let’s take a personal example about a change and why we would need to have that case for change. So, I’ll go back to the relationship example with my teenager.
If I say I want a different level of relationship, why is that? Well, somewhere in there, I see value in having a better relationship. Now, talking personally, I would say, personally, for me, Curtis, “Why does that matter?” Well, there’s going to come a point, because I’ve seen it with older kids, where my ability to say, “You will do this” goes away, and my ability to influence and help him is based on my relationship. So, the more that I can do to move from, “I will tell you…” to we build a trusted relationship, the more likely it is that I’ll have influence with that child long term, that relationship long term.
So, that’s the why, that’s the compelling why, that matters to me. Now, that may not matter to everybody. I’m just telling you; you need a compelling why. You need a compelling why.
Pete Mockaitis
Yeah, I don’t know if it matters to him, not to dig too deeply into your personal family dynamics, it may not be of interest to him.
Curtis Bateman
And it may not right now. That’s right. But for me, it has value, and so it’s a compelling why, and that compelling why is what gives me the motivation to go through the cost of change. Now, that same thing could be true on just an individual level. Let’s say…I was talking to a friend who is mid-career, and he’s really stuck right now, and he needs to make a fairly significant change.
And so, the reason he’s not making a change right now is he doesn’t have a compelling why. Every time he starts to make the change, he’s told me about two different times he’s really started to make this professional change, and he gets stuck because his compelling why isn’t there. And I think that’s really one of the obstacles, because once we have that, it helps us have the courage and the tenacity to move through the cost part of the change model.
Pete Mockaitis
Okay. And I guess I’m curious in terms of the case or the story, so you’ve got a great why for you, but how about a great why for the other stakeholders who were up in it?
Curtis Bateman
Yeah. So, when we do organizational change, hopefully, whoever is sponsoring the change has a compelling why and what’s changing, and examples of what we’re moving from and to at the top of that change. What’s special then is if the next group, let’s say there’s four teams that are underneath that, if each of those teams go through that compelling case for change, and they say, “How do we take this case for change and create a version of it that’s aligned but it’s our story, making it our story, our compelling why, aligned with what’s being put forward, helps us engage and connect with it?”
And I’m not naïve. That doesn’t always become possible. Some changes are really just they struggle to create that alignment, but a lot are, and a lot do. And so, as we can create our own case for change, and sometimes there’s two or three tiers of organization, if at each level we can create our own aligned case for change, it connects us to what’s going on, and it allows our people to connect to our substory.
And I’ve seen that work at large scale. I did some work with a call center in India, offices in Mumbai and Pune, about 5,000 people, and we started with leadership, and we took it all the way down to the front-level team supervisor, and we wrote this case for change. They’re short, they’re brief, they’re one page. But as we did that, and as we’ve reviewed them, what we found is it created the engagement top to bottom. Even the frontline workers were aware of what their case for change was.
And we were looking to move them from a kind of a mid-tier ranking in the JD Power for ranking for customer service, and they wanted to get to number one. And over a period of 18 months, they moved all the way to the top of the charts because we were able to take that story, that case for change, and help everybody be aligned. Then they started to align their behavior and their work in that zone of adoption and persisted through it to get the kind of outcomes they wanted.
Pete Mockaitis
Well, I’m also curious to hear, when it comes to, we talked about persisting, and the disruption, and the adoption, and there’s a dip, and we’re in the middle of it, I think it’s also quite possible that you learn once you’re in the midst of it, it’s like, “Oh, shoot, this was the wrong change.”
Curtis Bateman
“Wrong change.”
Pete Mockaitis
“And it’s not a matter of us being resistant to change, or having a messy middle, but, like, for real, we probably should have never embarked on this, or new stuff has come to light, and probably the best course of action is to abort or change in a very different strategic direction than the one we did do.” How do you distinguish that in terms of noting, “Oh, no, seriously, that was the wrong change, and we need to switch it up,” versus, “Hey, we’re just in the midst of disruption and that’s how it goes”?
Curtis Bateman
Yeah, what a great question. The model supports that. Now, there has to be some courage, as a leader or an individual, to say, “Oh, this isn’t it.” How do you know? So, if you’re looking at the costs in the dip part of the model, if you start to realize that no matter what you do, you’re not going to be able to offset the costs of that change, and it’s just back-on-the-envelope math, whiteboard math, saying, “What is it costing us to work and we’re getting this kind of outcome?” or, “What is the impact on our employee attrition because we’ve got low engagement from this?”
You just have to look and ask a couple questions like that, and you think, “Oh, I can start to just do some back-of-the-envelope math, and realize I don’t think we’re ever going to create an outcome that offsets that.” And that’s where having the framework says, “Okay, that means we’re stuck with a lower outcome. That’s not okay. What do we do? Do we go back to where we were? Or, do we just initiate a modified version of the change based on what we’ve learned?” And once you know that framework, you can realize where you are, and analyze what the cost impact or the implication is of the dip. You can make those choices.
The other thing you can do is, knowing the model, I really encourage people to think through while they’re in the zone of status quo and they’re considering a change, “What is the cost here? How significant is it? Is that cost worth it for the outcome we think we’ll get?” And I think if there’s more intentionality before we initiate changes, you can head off some of those mistakes. You can get to them before you ever get to the scenario you described. If you do get to that scenario, use the model, the framework to analyze cost and make a different decision.
Pete Mockaitis
Okay. And any quick do’s and don’ts associated with conversations and word choice when announcing and sharing a change with folks?
Curtis Bateman
Yeah. So often what we find when we’re announcing a change is we initiate a monologue, “I’ll do all the talking. I’ll tell you what to do.” And if the change gets announced, and that’s the end of it, and it’s all monologue, you have set yourself up for failure. You have to create a mechanism or a forum for dialogue because it’s very unlikely that I will understand all the consequences of a change for an entire team or organization. So, you need to give people a place to have that heard.
So, the second key to that, which is a tool, leaders don’t like that sometimes. They get a little nervous, because they think, “Well, what if I don’t have the answers?” I usually encourage people to make a list of all the questions I don’t have answers to so that you just acknowledge it upfront and work together on it rather than avoid the dialogue. And when that’s the case, it makes it a lot easier to engage in a dialogue. So, that’s a massive, “Don’t do this. Don’t just monologue.”
The second thing I would say is a big no-no, we talk about common reactions to change in the book. There’s a parable and we talk about some common reactions. Sometimes people use those common reactions as a label of “You’re this kind of person,” and labeling is not the intent of those reactions. Those reactions are to say, “These commonly appear. They’re not right or wrong. Recognize it in yourself and in a colleague, and then if it’s not the best reaction, use the non-threatening language to talk about what is the right reaction and how do we help people get to that space.”
So, don’t label people so they’re stuck there. It takes away their permission or ability to go through the change, and make sure you engage in a dialogue so people have input.
Pete Mockaitis
All right. Well, Curtis, any final thoughts before we hear about some of your favorite things?
Curtis Bateman
Final thoughts are it’s a really easy to understand model. If you can learn, share it, draw it, talk to people about it, you’ll find that it’s stuck with you forever, and it’s really easy then to reference it. So, rather than have it be an idea that you hear about and goes away, the minute you just draw it on a napkin and share it with two or three people, you’ll find that it becomes part of your thinking, and it’ll be a great tool for you to use the rest of your career and your life.
Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?
Curtis Bateman
Actually, I have this thought I put on a wallet. It’s from an Indian philosopher, and it talks about the need for silence because silence gives you space to consider, reflect, and get better. And, for me, I don’t know if you read Susan Cain’s Quiet, I’m a lot like some of what she describes there. And so, for me, the idea that comes from that thinker, that thought leader, is this notion of giving yourself space to reflect, and think, and to discover. So, that’s kind of what comes to mind.
Pete Mockaitis
All right. And can you share a favorite study or experiment or bit of research?
Curtis Bateman
Yeah, yeah, yeah. I just recently read Dan Pink’s book, When, and it’s a research-based book. And what I love about it is he’s explored what’s going on with startings, middles, and endings, and our energy. And I love all of the research that’s gone in there to understand how to be and put forward your best self, your best effort, your best energy.
So, I use that a lot when I’m coaching people or working with employees, is energy management and timing management. So, that’s an area of research that I’ve been thinking a lot about lately, is Dan Pink’s When.
Pete Mockaitis
All right. And any other favorite books?
Curtis Bateman
Well, I mentioned a couple business ones. I’ll give you a non-business one. I love books. So, Great Expectations, I’m a big Dickens fan. And maybe the reason is because there’s so much change that goes on in some of the characters, but, yeah, Great Expectations is one that I absolutely love.
Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?
Curtis Bateman
Yeah, I’m a productivity junkie, so I use Evernote. I use it to organize, to plan, to think, to create, so productivity tools. You could probably list 20 of them and I would love them all but Evernote is a good one that I use.
Pete Mockaitis
Okay. Now, I’m curious. So, Evernote. What’s maybe also on the top five for you?
Curtis Bateman
I use a journaling tool called Day One that I love. I use it for reflection, for when I’m doing mindfulness, or when I’m reading, I’ll capture learnings, and I do it in Day One. Also, what I love about that is it pulls from my Instagram and my LinkedIn, and so it creates this comprehensive journal of everything I’m thinking about on days and weeks, and I love to go back and reflect on it, so another one.
Pete Mockaitis
All right. And a favorite habit?
Curtis Bateman
Planning. Weekly planning. This is a very Franklin Covey, in which is where I work, a Franklin Covey answer but it’s been part of my whole life. I love to reflect each week at the start of the week on my mission, my vision, my personal values, the people that I want to impact, and then incorporate that into my daily and weekly planning. That’s one of my favorite habits. I really look forward to that time every Sunday evening.
Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?
Curtis Bateman
I was looking through on Amazon where people make quotes or in my LinkedIn and other places, and I was looking to see what that’s like. And I had somebody recently say from the book how much they valued understanding the human reaction and the human part of change, and I get that a lot. One of the things we’ve endeavored to do is acknowledge there’s all that change process stuff which is important but that there’s a human component to it, and how much the work we’ve done really helps people as an individual and a human move through change, not just having a checklist or a process.
And I’ve had several people, just recently on social media and other places, make that comment to me. So, I love that, I love that that’s the case that really gets a lot of value for people.
Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?
Curtis Bateman
So, I’m pretty active on LinkedIn. I continue to write blogs. I do keynotes and other speeches. And as I learn more and I think about more, I write blogs to update that and to the books, and that’s at Curtis A. Bateman on LinkedIn, you’ll find me there. And then FranklinCovey.com, there’s a Speaker’s Bureau link, and I’m listed there with bio and information and videos and things. So, FranklinCovey.com, Speaker’s Bureau, or Curtis A. Bateman on LinkedIn.
Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Curtis Bateman
Yeah. I’m going to say it again, and this for everybody – individual contributor, teenager. If you’ll learn the little change model that we’ve talked about, just how to draw that ladle-shaped curve, you just said, Pete, and you just explain it to somebody, I guarantee, 100% money-back guarantee, if you’ll learn it and teach it to people, it will start to make a difference in your work and in your life. You’ll find connections and it will help you.
Pete Mockaitis
All right. Curtis, this has been a treat. I wish you much luck with all the changes in your world.
Curtis Bateman
Thank you, Pete. Nice to talk to you today.