627: Breaking Through Your Mental Limitations to Grow Faster with Matt Norman

Pete Mockaitis
Matt, thanks for joining us here on the How to be Awesome at Your Job podcast.

Matt Norman
Thanks, Pete. Really excited to be here with you.

Pete Mockaitis
Well, I’m excited to dig into your wisdom. And, first, I want to hear about your fondness for Latin dancing. Now, people who can’t see you, you don’t look Latin to my eye, but you never know actually. What’s the backstory here?

Matt Norman
Thanks for asking me, Pete. When I was in college, I spent a year in Ecuador and I had to choose from elective courses, including Latin American dance, and at the time I had no dancing background. Being of Nordic Minnesotan background, I thought that that might be a helpful cultural experience, so I ended up taking the class and loving it, and actually spent a lot of my time down there doing as much dancing as I could. And few people know that one of my email addresses is Bailando Norman which is Dancing Norman. I’m not that great at it but I love it.

Pete Mockaitis
And so, is that for the VIPs who know that one and others don’t? Or how does that work?

Matt Norman
It’s actually for the spam emails.

Pete Mockaitis
You know, I’ve got that too. Mine is PeteMJunk@gmail.com. Now everybody knows but I probably won’t see the message if you email it. But then when I give it to people, I don’t want them to know I’m giving them a junk email address so I try to space it out like, “Oh, yeah, it’s P-E-T-E-M-J-U-N-K@gmail.com.”

Matt Norman
That’s right. Yeah, talking about having those long ones you have to spell out. I know, yeah.

Pete Mockaitis
Oh, that’s fun. Well, so that sounds like a healthy habit right there, is keeping your inbox clean. But you’ve got some broader speaking patterns you’ve identified of healthy people, four in particular, in your book the Four Patterns of Healthy People: How to Grow Past Your Rooted Behaviors, Discover a Deeper Connection with Others, and Reach Your Full Potential in Life and Business. We like all of those things. So, lay it on us, what do you mean by healthy person and how did we determine that there are four patterns of them?

Matt Norman
Yeah, thanks, Pete. By the way, when you say that “We love those things,” I can say, as a frequent listener of your podcast, I really appreciate the ways in which you and your guests helped me and others develop healthier patterns. And when we say healthier patterns, we mean not just physically healthier but mentally and emotionally healthier.

And through my coaching and life experiences, I’ve realized that at some point in life we develop ways of thinking and behaving, usually as an adaption to our circumstances and it typically works well for a while, therefore we repeat those ways of thinking and behaving. And at some point, many of us realize that those ways of thinking and behaving don’t work anymore because of a relationship that we’re in, a job that we’re in, or realize that we’re overusing some of those ways of thinking and behaving, and so we get stuck.

And so, because of that, we have a choice. We can either remain stuck and surround ourselves with people that don’t challenge us and don’t cause us to self-confront and grow, or we can grow. And because of that, I wrote the books to help individuals and organizations go to live with more joy and impact.

Pete Mockaitis
Okay. Well, yeah, all that sounds swell – joy, impact. So, let’s talk about these ways of thinking and being just to make that really clear. Can you give us an example of a very common pattern that, let’s say, wait, let’s do a contrast…So, let’s hear a common pattern of thinking and operating that is found in healthy people but not so often in…well, I don’t know what we want to call it. Do we call them unhealthy people or pre-healthy people? What’s the term we’re using?

Matt Norman
Less functional, less optimal. Yeah, absolutely. And so, before I give that example, I can just put into context of there are four pattern areas, as you alluded to, how we think, how we relate to others, how we view ourselves, and how we operate, or make choices of our lives. And so, to use a common example, in terms of how we think, many of us ruminate on things that drain us of energy rather than releasing things that drain us of energy.

Pete Mockaitis
Okay.

Matt Norman
And in the book, that’s one example where we talk about the value of metacognition or thinking about our thinking so that we realize that when there are thoughts, in the book we use the metaphor of leaves falling in a river, and to think of our thoughts as a stream or river of everything that’s going through our mind. And the green leaves that are falling in the river are thoughts that energize us and red leaves are thoughts that drain us, and many of us will fixate on red leaves because they worry us, we think that by fixating on them we’re going to change them, we’re going to improve the situation.

But we find is that the healthiest people, top performers, will allows those red leaves, they won’t ignore them, they’ll acknowledge the red leaf is there, but then they’ll let it float down the river, and they’ll choose to fixate on the green leaves, those leaves that are energizing us. And so, it’s a very common pattern to ruminate rather than release.

Pete Mockaitis
Yeah. Well, that’s huge right there in terms of, boy, just the energy that can liberate in terms of you think about being awesome at your job, that could very well make the difference between, “Do you have two good energized hours to do great work or do you have six in the course of a day based upon just how much of this you’re doing?” And I’ve lived both of those. So, yeah, let’s go right there right now.

So, the best approach if there’s an energy-draining situation, and maybe let’s make this all the more real in terms of maybe someone said something you found offensive at work, like you felt unappreciated by what they said, like, “Hey, Matt, how about we just do one more pass at this and I think we’ll be ready to go,” and you’re like, “Excuse me? We’ve already done six passes, that’s just pretty darn good and I’m tired of this, and I thought it was excellent and your critiques aren’t very useful and they’re frankly annoying.”

I’m not talking about anyone in particular. If you’re listening to this and I’m collaborating with you on something, this is purely fiction, for the record, but these things do come up. And so, let’s just say that’s the situation. You’re ruminating on it, and so you say the healthy approach is to not push it away or ignore it or run from it but rather to allow it to pass through. What are we doing in practice when that happens?

Matt Norman
That’s right, yeah. So, we’re acknowledging that it’s there, we may interrogate that thought briefly, not ruminate, but we may interrogate and be curious about that thought rather than defensive. We’re starting to get into the relationship pattern in the book which has to do with how we respond to criticism and also how much we internalize what people think of us or whether people approve of us. And so, there may be a moment where we want to be curious and interrogate, “Well, why did that bother me so much?” or, “What truth is there that’s there?”

But then we would let it go. We would let it pass. And metacognition and neuroscience would suggest that sometimes it’s actually valuable to physically release it, you know, write it down in a journal or a piece of paper and crumple it up and throw it in the trash. Or sometimes, literally, what I’ll do is kind of toss my hands up in the air, it’s like I’m releasing them or like I’m dropping the mic, you know, to physically send a message to my mind that, “I’m now releasing you.” And sometimes it may just be as simple as just saying, “I choose in my mind, I choose to release that thought,” and then perhaps focus on thoughts that are also true and perhaps more fulfilling than that draining thought.

Pete Mockaitis
Okay. So, I like that. So, I guess the answer is probably it varies, but lay it on us. I mean, just how much time do we care to be curious, to interrogate, to investigate versus…? Because at some point I guess we might fall into the ruminating zone there. So, how do you think about that in terms of how much time is not enough time and how much time is too much time?

Matt Norman
Yeah. I think two litmus tests, one would be, “Am I repeating the same thing over and over again?” “Am I sawing sawdust?” As Dale Carnegie says in his book How to Stop Worrying and Start Living, I don’t saw sawdust. And the other thought is, “Is this bringing me consolation or desolation?”

Pete Mockaitis
Oh, so Ignatian of you, Matt.

Matt Norman
Yes, exactly. Good pickup. I was just going to make that reference, yeah. So, this idea that, as Ignatius of Loyola says, many of the thoughts that we may have, or experiences, bring a sense of…it consoles our spirit even though it may be hard or difficult or problematic, there’s still the sense that it’s constructive, it’s connecting to where I should be at this moment. Whereas, there are desolate feelings, that’s where we literally feel empty, we feel we’re losing our self, or that we’re losing our spirit or our energy around this particular topic. It sounds like you have experienced or thought about that reference also.

Pete Mockaitis
Well, I have a book about the discernment of spirits that’s taking me a long time to finish because it’s dense. I gnaw upon it and think about it. So, that is some handy litmus test distinctions there. So, then in this example we’ve used, it might sound like…well, you tell me, I’m going to take a crack at the acknowledging and interrogating and being curious and letting it pass.

I might say, “Boy, I feel frustrated that we’ve already been through many revisions on this document and yet this guy wants to do even more. I kind of feel like I am stupid or a loser or inadequate, at least in his eyes, and relative to what I’m producing here. And that feels disappointing to me because I thought I had created something awesome that I had spent a lot of time and effort already in doing. And the subsequent set of recommendations, I think, frankly, could make it worse, and I don’t feel like doing that.”

Okay, so that’s me acknowledging. That’s exactly how I feel about the situation. So, then interrogating and being curious might sound like, “Why do you suppose he feels he needs to go through so many revisions?” or, “Why would I feel like a loser based upon the input of one person who’s not that important to me?” And then maybe follow those threads, like, “Oh, maybe he’s new and he’s raw. He’s worried about making a good impression with his boss. Maybe it’s because I really like things to be optimal, at their peak-performing levels, and it just sort of demotivates me when I think we’re moving away from that, and that’s kind of what’s up.”

So, well, you tell me. I’ve tried to acknowledge and to interrogate and be curious. Would you recommend I do that any differently or in more depth, less depth?

Matt Norman
Pete, that was really powerful. I thought that you did two things there that were really strong, and then one thing that you didn’t do. So, I think one thing that you did that was really strong was that you weren’t blaming in that thought pattern.

Pete Mockaitis
Okay, like, “That jerk face. Where does he get off doing…?” Okay.

Matt Norman
Yeah, exactly. “I get so much disrespect in this culture. I’d say he’s always after me. Why does he have to make me…?” All of that is pointing at the other person as opposed to looking at your own thoughts, which is the second thing I think that you did really well there is that you were processing your authentic feelings. You were saying, “I feel disappointed. I feel…” and even thinking about some of the identity translations of those feelings, like, “I feel stupid. I feel like I’m missing the mark on this.” And so, that seems really authentic to be saying those things, so processing those ideas.

So, not blaming and then having authentic expression of your emotion is really powerful. And then the thing that you didn’t on that was you weren’t repeating yourself. Once you process the thought, you move to a level of deeper interrogation, or you moved onto a subsequent thought, but you weren’t circling back to say, “Yeah, you know, I am stupid. I must be…Who else thinks…? What other evidences there that I’m doing stupid things around here? Why would he say that? Why would he say that?”

And so, those are kind of the repetitive thoughts that we’ll often have that are less helpful. So, the fact that you were making forward progress and that you were not blaming, that you’re authentically expressing your emotions, I think, was all the way powerful there.

Pete Mockaitis
Oh, cool. Well, thank you. Well, hey, it doesn’t always work out that healthily in my brain. And so, let’s go there next. So, let’s say you do find yourself circling, you do find yourself blaming, you did the acknowledging, the interrogating, the being curious, and then it’s looping on back, what do we do?

Matt Norman
So, one consideration is, “What might I be attached to from an identity standpoint?” And this gets into some of the psychology around the false self versus the true self. Typically, we have this false self that psychologists will say is the self, the image that we want projected to the world, the image of what we want other people to see us, “I want people to see me as highly competent here. I want people to see me as not making mistakes, etc.” And we say it’s false because no one’s perfect.

And so, to cast this kind of image of perfection out to the world or that we think the world expects of us has a degree of falseness to it versus authenticity. And so, for us to think about, “What are the parts of my false self that I’m holding onto too tightly? What are the parts of my identity? In other words, do I think that I need to be accepted in order to be okay? Do I think that I need to be viewed as competent in order to be okay? Do I think that I need the approval of this particular group? Or do I think do I need there to be harmony in the environment for me to be okay?”

So, there’s a number of questions as we interrogate that we can start to realize about how we’ve maybe overidentified with this particular situation. Therefore, we may need to consider if we’re holding onto too tightly to parts of my false self that I’m trying so hard to project to the world.

Pete Mockaitis
Boy, there’s a lot of good stuff there. So, the pattern, I heard you say, is, “Do I need blank to be okay?” associated with what you’re attached to and your identity. And so, I guess, ideally, I would like for there to be nothing in that zone, like, “I don’t need anything to be okay. I’m okay just by being alive.” And you can draw – we’re getting deep here – you can draw, like your fundamental worth or value whether it’s the United Nations’ Declaration on Human Rights or like a faith or wisdom tradition, like, “I’m made in the image and likeness of God,” or something, like you believe, “I have intrinsic value, worth, dignity just because I am or I am a human.” That seems like the ideal place to be but often we’re not there. And there are some other things attached to it such as, “I do need to be perceived as,” whatever, or, “I need to look like a winner or make $125,000 annually,” or fill the blank.

So, if we’ve identified some of those attachments, what do we do with that?

Matt Norman
Yeah. Well, it may be a process of revisiting where our true value comes from. To your point, revisiting what tradition or source we look to for our true value. The Harvard School of Negotiation says that, often, when we’re really thrown off balance, they call it an identity quake.

Pete Mockaitis
Quick?

Matt Norman
A quake.

Pete Mockaitis
Oh, like an earthquake. Okay.

Matt Norman
Like, the ground under us is shaking. Often, we can feel this most when we just are really upset about something, or maybe we are triggered in a way that other people might not be triggered by. We just get more upset or more reactive than someone else might get. It may be a sign that we have to look at, “What is it about this that may be questioning something that I think is central to my identity? And does it really need to be central to my identity?”

So, I had this earlier in my career, I was in an operational role where I was responsible for getting deliverables out on certain timelines, and because of a number of factors, we were behind schedule, and we had customers calling and complaining. And I remember that our head of sales came to me, and not just me, to our executive team, and said that our team was not performing and, frankly, the message was that I had to be fired.

Pete Mockaitis
Right there in front of everyone. Okay.

Matt Norman
Yeah. Basically, he was going through channels of communication that came around back to me or I knew that this was the message that he was communicating. And at that time, I remember being so upset at him and at the situation, far more upset than I think many people might be when they were missing deadlines. I was so upset. And the reason is because I’ve developed a strong desire throughout my life for approval from other people, particularly people that I viewed as key stakeholders for my work. And I viewed this vice president of sales as a key stakeholder of mine.

And so, it literally was an identity quake for me, for me to get this feedback that I ought to be fired, that our group ought to be reorganized because of our inability to make these deliverables. And so, as opposed to having a productive reaction at that time in my career, I remember sitting in meetings and just constantly wondering whether I was saying the right thing, whether I was doing the right thing. And as a result, in one meeting in particular, I had a panic attack where I couldn’t continue speaking and I had to leave the meeting because I became so physically taken down by this identity quake that I’d turned into a series of unhealthy rumination.

So, all that goes back to, again, not just the realization of those red leaves or those draining leaves that are falling in the river but the source of those leaves often has to do with the way I view          relationships and the need for me to project this idealized image onto those relationships.

Pete Mockaitis
Okay. And that’s a huge insight in terms of understanding that. And I suppose, can we dig into some detail in terms of, “How does one divest one’s self of these attachments and return to the source and…?” Because it’s tricky, like, I think once we can get to a place where it’s sort of like, “Okay, I know I feel the need to…” fill in the blank, you know, “…look productive, be competent, be rich…”

Matt Norman
Get a promotion, yeah.

Pete Mockaitis
“And I don’t like that. It’s true but it is.” What’s my step-by-step to freedom there?

Matt Norman
Yeah. So, the book really goes through a number of exercises that we can do to make progress in that area. And, again, one of them would be this thought process of realizing that, “Okay, when I have identity quakes on that, or when that need triggers me, rather than ruminating I can release those thoughts,” that’s number one. And then number two is, “I can decide in this relationship that I’m going to differentiate myself.” In other words, this is another, your concept in psychology that, “Rather than absorbing the anxiety around me, that I would separate my emotions from how other people may be feeling, I would decide that I’m going to own my emotions and not let other people control my emotions.”

And so, we may need to, in our relationships, decide that, “I’m going to create some emotional separation here with my boss, or with this VP of sales who’s really anxious and really challenging me. I may need to decide, just take a deep breath and decide, say to myself I’m not going to let him control my emotions. I’m not going to let him control how I feel about myself. And then, finally, start to reestablish where my value comes from and operate in patterns that will affirm my worth or affirm my source of value.”

And we can get into a little bit more of what those operating patterns might be, but I think there are exercises that we can do. We’ve probably experienced it. Spending time with people that reaffirm that, that whisper verdicts in our ear about who we really are and why we really matter, or doing, reading certain types of books, or whatever we do that these practices around us can really affirm for us where our value comes from and who we really are.

Pete Mockaitis
Well, yes, let’s talk about some of those patterns here. I’d also love to zero in on, say, “Hey, I’m not going to let him control or dictate my emotions.” So, I think that’s a good bit of awareness and conviction to hold. Nonetheless, I think it’s quite possible that, sure enough, that VP of sales comes a-huffing and puffing again. You may feel some stuff again. So, what do you do kind of in the heat of battle?

Matt Norman
Yeah. Well, so it may require a few things. One is naming what we’re feeling. I thought, Pete, you did a great job earlier in the conversation of naming, “Okay, I’m feeling this way right now. Because of this conversation, I’m feeling disappointed which is causing me to feel stupid. Are those true thoughts?” So, part of it is that naming of the emotion, of the thoughts that we’re experiencing, I’d say point number one.

Then, point number two, we may need to create some space, just separate from the situation somehow and breathe through that situation, and just, frankly, calm our amygdala, you know, that part of our brain that’s often wanting to hijack our thought process. And once we can sort of move to a more prefrontal cortex kind of thoughtful intentional thought process away from that, kind of emotional reactive state, we can start to think more clearly about, “What else is true here? What is true about my identity? What are other verdicts I’m getting? What are other data points?”

You see, we have these cognitive biases, economists tell us that we have heuristics, these mental shortcuts that cause us to draw conclusions about things that may or may not be true about our environment. And I’m sure many of your podcast guests have, in various ways, talked about many of those cognitive biases and mental shortcuts that we have, and we need to challenge those and say, “What are other data points that we have, that I have, that I can look at? Who else is appreciative of the work that I’m doing? What is good about the work that I’m doing? Is the only datapoint this VP of sales?”

So, there’s a number of steps that we can do from, as I said, naming the thought of the emotion, to separating and breathing through to try to move from the amygdala to a more thoughtful response, and then challenging those cognitive biases to try to look at, “What else is true? What else can I pay attention to here?”

Pete Mockaitis
Well, that’s a great phrase, “What else is true?” My realtor used to use that a lot in conversation. I wonder where he got that. I thought, “That’s an interesting turn of a phrase you keep using.” But it is handy in that it really…I think often our brains are kind of like question-answering machines at times, and so that’s a powerful question when you’re in it, and that could seem to be all there is to really point your brain elsewhere in a really helpful correct way.

And then when you talk about the releasing and the shifting away from the amygdala, we had another guest talk about like writing something down on paper and lighting on fire or throwing in the trash. And I think, for me, it’s I guess I often think about releasing something as in, “That thing is going to stay in one geography and I’m moving to another.” So, it’s sort of like, “I’m going to go into the bathroom, I‘m going to deal with that thing, and then I’m going to leave that thing in the bathroom.” Or, “I want to go for a run and I’m going to leave it on the treadmill or on the trail.” Or, “In the shower, I’m going to have a deep refreshing shower, and then it’s like I’m a new man from pre-shower to post-shower.”

And so, that’s kind of how I think about releasing and shifting, and it’s quite handy. Any other pro tips on the releasing? You said you just sort of mic drop or throw it in the air?

Matt Norman
Well, I love the ideas that you just gave. And the other piece that I think is important to bring into the conversation is community, healthy community that surrounds us, where we’re with other people we can release. And I think there’s something very powerful about meeting with a therapist, a counselor, or a dear friend, who’s willing to let us share authentically and share perhaps a deeper level of the emotions that we’re experiencing and even some of these more challenging thoughts around how that confronts our identity attachments.

And as we share those things, for someone else to say, “I hear you,” and not try to fix us, not try to rescue us, not try to minimize the situation, but someone who’s willing to just say, “I hear you. That’s really hard.” Somehow, I think there’s this therapeutic process that occurs where we’re able to more easily release those thoughts.

Pete Mockaitis
Well, thank you for talking about the community and the people side of things. You’ve also got some perspective on managing our own schedules and energy patterns. How do we do that?

Matt Norman
Well, I think this is the foundational pattern for all the other ones because when we’re drained or tired, it’s much harder for us to think productively. It’s more tempting to ruminate, it’s more tempting to, as you said earlier, make our identity about, “Not just about my intrinsic value but my intrinsic value plus whether I get approved from my boss,” or whatever else it might be.

So, we find it’s particularly important through the coaching that I’m doing and the research, that we manage, first of all, our sleep and our nutrition, and there’s been a lot of research on this. Recently, and I’m sure a lot of listeners have read or listened to some of this research from, for example, the Stanford School of Sleep where they talk about the fact that 99% of human beings need between seven and nine hours of quality sleep. And quality, suggesting that we need to manage screen time, chemicals, you know, caffeine, alcohol, and find ways to put ourselves in a position to optimize our sleep. As we’re going to bed to make things like routine, like stretching and things like that.

So, starting with just the consideration of, “How much quality sleep am I getting? And then how am I managing my energy throughout the day?” Realizing, Daniel Pink, in his book When talks about the science of perfect timing, that there are certain times of the day, too, when we need to do things, where we’re more vigilant. And, actually, while we’re mentioning books, I would also suggest to listeners that, if they’re interesting in this, I think David Rock’s book Your Brain at Work is perhaps my favorite book when it comes to these topics because David Rock talks about what’s going on in our brain when our energy is down and how much less vigilant we’re able to be about managing our thoughts, managing our responses and relationships, etc.

Pete Mockaitis
Well, so I’m a big believer in this energy stuff, and I remember the first couple of years of the podcast, my two longest interviews were both with sleep doctors, so it’s like, “Oh, I guess that tells you something.” I was like, “I’ve got one more question, and one more question, and one more question.”

Matt Norman
I think I listened to one of them.

Pete Mockaitis
So, sleep is huge and I’m a big believer. Any other particular best practices in bringing more good energy to work and life?

Matt Norman
Well, we talked earlier about reinforcing and reminding the true verdicts about your worth and, frankly, what’s true about the data that’s coming at us. In other words, we get all this data and we’re getting feedback from our boss, and we’re getting feedback from our coworkers, and from our partner, and all these different people are giving us feedback in various ways in which they’re responding to us. And, as we mentioned earlier, we can have all these cognitive biases about what’s true, and, “Do I ruminate or focus on some of those, some of that feedback?”

And so, to reinforce through a podcast we’re listening to, what we’re reading, the journaling that we’re doing. And part of that, as a best practice, I think, is blocking time to make that happen. I think right now, in particular, it can be challenging in the environment in which we’re operating where a lot of us are working from home and everything sort of blending in. All the parts of our lives sometimes feel like they’re blending into one another. But to be able to compartmentalize the parts of our lives to say, “Now, I need to go into 30 minutes of reading,” or, “I need to go into 30 minutes of listening to this podcast that’s going to reinforce what’s true. It’s going to cause me to be more curious in a helpful way. It’s also going to reinforce who I am and why I matter.”

Pete Mockaitis
Yeah, you know, I like that a lot and I think I’ve gotten better with that lately in terms of just like in the middle of a workday I’m just going to do some not-work, and my work is actually better for it in terms of quality and quantity. It took me a while, I think, to break through the barrier of, “No, I need to be a good productive worker and not sleeping on the job, like napping or whatever.”

And so, now I say this a little bit tongue in cheek but it really is true. I call goofing around, whether it’s playing a game or whatever, while at work, “Part of my creative process.” And I try to say it in an artistic way like I’m wearing a beret. And that helps me sort of push through past my resistance of, “No, I need to be a diligent worker now. It’s work time, therefore, it is time for work.”

So, lay it on us, if folks feel either, “I got too much to do, Matt. That’s crazy. I couldn’t possibly do not-work during work hours,” or they say, “No, no, I just need to be a productive high-output person,” how do you help push past those bits of resistance?

Matt Norman
Yeah. You know, I came home recently and my wife said, “How was your day?” and I said, “Oh, it’s a great day.” She said, “Why?” I said, “Because I got a ton done.” And she said, “Is that how you measure your day?” It just stopped me in my tracks, I felt, “Oh, my gosh.” You know, I think part of it is that, going back to what we value when we get into the whirlwind of our work as we think that checking boxes or like the game of Whack-A-Mole, where it’s like knocking the moles down, or responding to emails, we think that that’s what’s most important. And several great thinkers have illuminated, like Clay Christensen in his book.

Pete Mockaitis
Oh, I’m listening to that right now, How Will You Measure Your Life?

Matt Norman
Are you? How Will You Measure Your Life? Yeah. It’s just this realization that perhaps I need to distinguish between what I want now and what I want most. And the realization that sometimes what I want now is the immediate gratification of responding to an email, or the gratification of shipping something, or finishing a project.

Now that may require a discussion with our leader, it may require a discussion with other stakeholders in our lives to say, “You know, what I often want now is the immediate gratification of responding to an email or whatever the case may be. But what I want most is to create this value for the organization, and what I want most is for this to happen in our relationship, or what I want most is for me to become this in my career. Can we, together, agree that that’s not just what I want most but that you’re willing to endorse that or come alongside me in that? So, at times, I may need to appropriately say no. I may need to turn off email. I may need to…”

In fact, a couple of years ago, I took email off my phone because I realized that often what I wanted now is to respond to that email, whereas what I wanted most was to spend time with people that were most important to me or have quality time for myself. So, I think it’s the question of, “What do I want now, which is often that immediate gratification, versus what do I really want the most and getting other people around me to support me in that?”

Pete Mockaitis
That’s a great distinction. Thank you. Ooh, boy, there’s lot to chew on here. But, Matt, tell me, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Matt Norman
Well, I think the only thing I’ll add is that all of this requires a growth mindset. And I know, Pete, that you’re all about growth mindset. And when we talk about growth mindset, we’re thinking of Carol Dweck’s research at Stanford published in the book Mindset, where she talks about the continuum from a fixed mindset to a growth mindset. And it really, for us to change the way that we’re thinking and behaving, unless there’s a complete crisis and we absolutely cannot move forward, it usually requires some level of self-confrontation.

And that’s incredibly difficult because we’re all wired to self-protect, we’re all wired to survive. And in many cases, these patterns are so ingrained in us. So, I think we have to each ask ourselves the question, “How willing am I to self-confront and grow? And what’s a vision I might have of myself if I were willing and able to self-confront and grow?” And that’s the starting point.

Pete Mockaitis
Oh, excellent. Thank you. Well, now, can you share with us a favorite quote, something you find inspiring?

Matt Norman
Well, this concept of growth is, really, resonates with me, and so, yeah, a quote that I’ve often repeated around this book is that, “Patterns are inevitable. Growth is optional.”

Pete Mockaitis
All right. Thank you. And how about a favorite study or experiment or bit of research?

Matt Norman
Certainly, the research around growth mindset, I think, is probably have been my favorite study over the last several years. As with you, Pete, I also am really into studies and research around the brain, in particular, how the brain operates under pressure and fatigue. And in David Rock’s book, Your Brain At Work, I really appreciate that the study really talked about the ability to say no or inhibit our response. It’s sort of like the ability to say, “No, I’m not going to check email,” or, “No, I’m not going to eat that cookie.” And they talk about the ventrolateral prefrontal cortex which sits right above our temple or our ear and it’s responsible for breaking, you know, like the breaks on a car.

And the study suggested that the more we use the break, the more it reduces its effectiveness. And so, that’s why kids will often realize with adults that if they ask five or six times for something, by the five or sixth time, the adult will relent and say, “Okay, fine.” Or if we keep asking ourselves, “Should I eat that cookie? Should I eat that cookie? Oh, it looks really good. Should I eat it?” by the fifth or sixth time, we’ll relent. And what the study showed was that we really have to veto quickly and immediately when we’re trying to be vigilant about something, like not checking email or saying no to a request that someone has, because the more we ruminate on it and question it, the more we’re going to tire that ventrolateral prefrontal cortex and the harder it’s going to be to say no.

Pete Mockaitis
Yeah. Well, thank you. That’s big. So, I’m just imagining if it’s like, “Oh, maybe I should check Facebook or the news.” It sounds like the right answer there is to say, “No!”

Matt Norman
“Darn it. Stop.”

Pete Mockaitis
“Just cut off. The boat is burnt.” Okay.

Matt Norman
I’m taking out my phone.

Pete Mockaitis
And how about a favorite tool?

Matt Norman
You know, I really like this tool blocking time, like we talked about earlier. Now that’s not an actual tangible tool. The other tool, Pete, that I really appreciate is I just really appreciate the Notes apps on my phone. David Allen, in the art of Getting Things Done talks about having your mind like water, and just whenever we have a thought, getting the thought out of our brain so that we’re not thinking of it. And that goes back to what we talked about in today’s podcast.

So, a tool that I love to use is a simple tool that pretty much all of us have handy, and that’s the Notes app on our phone. And that’s every time we have a thought, “Well, I wonder if I should do this?” that we would just put it in a category of notes, or Evernote or whatever note tool someone might use, and just get it out of our head, get it onto a note so that our mind can remain like water.

Pete Mockaitis
Yeah. Well, thank you. And a favorite habit?

Matt Norman
Getting up early. Now I know this differs based on physiology, and Daniel Pink talks about this in his book When, and not everyone is an early riser. But, increasingly, throughout my life and when I analyze the most successful people who have the most successful habits, I find that they get up early, and as a leading indicator of that, they manage their bedtime. And they manage their bedtime well, a we talked about earlier so that they’re managing screens and alcohol or caffeine or whatever else is going on in their mind so that they can go to bed on time, get enough sleep to wake up early because for most people, the earlier parts of the day is when we’re most vigilant and most productive.

Pete Mockaitis
And so, well, lay it on us, what is your bedtime, your wakeup time, and your bedtime process?

Matt Norman
Yeah. So, I wake up at 4:40 a.m. every morning, and to back that up, I just have to get seven hours of sleep, on an average. So, I really work hard on going to bed between 9:30 and 10:00, typically the 9:40 is the seven-hour mark so I’m really fixated on that 9:40. So, that means backing up further. I take about 20 minutes to stretch and read something that’s calming before bed. So, I’ll sit on the floor next to me, and I’ll stretch for 10 minutes. I have a phone ruler that I’ll use and I also make sure that I’m reading something that’s going to be productive but calming.

And then I’ll also make sure that there’s no screens within 30 minutes of going to bed, that I’m avoiding it at all costs, basically these screens, except the alarm on my phone. And then I try to stop eating by 8:00 p.m. and try to do as much digestion as possible earlier in the evening. And then I’m an intermittent fasting person so then I’ll continue to fast until noon which is kind of a whole another topic, but I just like to not put anything in my body in the morning so that I can be totally vigilant and focused when I wake up.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Matt Norman
This idea around growth and being willing and able to self-confront, I think, is the most common idea in conversations around. And then, second to that is having authentic conversations, as we talked about earlier. It’s the ability to really share honestly about how we’re feeling. So, to grow, confront, and share honestly about how we’re feeling.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Matt Norman
MattNorman.com is a great place to go or you can learn more about the book at FourPatterns.com, that’s the word four, FourPatterns.com. And people can also connect with me on LinkedIn.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Matt Norman
My challenge for all of us is that we would self-reflect on a regular basis, really look at our patterns, the ways in which we’re thinking, relating to others, viewing ourselves, and operating our lives, and not just resign ourselves to a fixed mindset to say, “Well, this is just the way I am. Well, Matt, you don’t know my job, or you don’t know my family, or you don’t know my personality,” but rather to really continue to challenge ourselves to say, “Yeah, I do have some patterns that are pretty ingrained in me but maybe I could change.”

Pete Mockaitis
Well, Matt, this has been a treat. I wish you lots of luck and health with your people and your patterns.

Matt Norman
Thank you so much, Pete. It’s an absolute honor to be with you.