604: Closing the Seven Power Gaps that Limit Your Career with Kathy Caprino

Pete Mockaitis
Kathy, thanks for joining us here on the How to be Awesome at Your Job podcast.

Kathy Caprino
I’m so happy to be here, Pete. Thank you for having me.

Pete Mockaitis
Well, I’m happy to have you. And I’m excited to talk about Bravery-Boosting Paths to Career Bliss, the subtitle of “The Most Powerful You.”

Kathy Caprino
It’s a bit of a mouthful but it’s important.

Pete Mockaitis
It’s a fun one to say. Well, how about you kick us off with an inspiring story of a professional who felt like they needed some bravery-boosting, and then they did some stuff, and they saw some cool results flow from it?

Kathy Caprino
Can I make it my story for two minutes?

Pete Mockaitis
Let’s do it.

Kathy Caprino
Okay. The hard thing is to keep it short, but I’ll try. Eighteen-year corporate career, successful on the outside, not successful on the inside, and I faced bumps, bumps and bumps. And when I hit 40, they were full-blown crises. Sexual harassment, gender discrimination, toxic bosses, actually narcissistic bosses, toxic colleagues, zero work-life balance, chronic illness, I had infections of the trachea every three months for four years. It was a mess, Pete, really. And I know a lot about this now because this is my work, but it wasn’t back then, and I didn’t know what hit me, and I thought I was to blame. It was a mess.

So, I didn’t really move forward. I didn’t move forward at all to change career. The last VP job, literally, I swear, I felt like it almost killed me. And instead of doing the right thing, which was to pivot or leave, I didn’t. And one month after buying a bigger house and more financial responsibilities, it was 9/11, and one month after I was laid off. So, talking about bravery and power, for 18 years I didn’t have it, and there’s reasons for that, which we’ll talk about, why a lot of people don’t have the bravery and power they need to change things.

But, often, human beings need a breakdown. They just have to collapse into a heap. It’s got to be a breakdown moment, and that’s what I had. And there’s a story in the book about I’m sitting in my therapist’s office crying because I knew I could never return to that life but I didn’t know what to do. And he said, “I know from where you sit, it’s the worst crisis you’ve ever faced. But from where I sit, it’s the first moment you can choose who you want to be in the world. Now, who do you want to be?”

And now I know why I didn’t have any answer, and so I went, “I want to be you.” That’s all. That’s all I knew. And he said, “What does that mean?” And I said, “I want to help people, not hurt people and be hurt.” So, flash forward, I became a marriage and family therapist, and that wasn’t the end destination. And, as we know, a lot of times we think, “Yay, we’ve made it. We’re done.” I wasn’t done at all. That wasn’t the final thing. And then I became a career coach for professional women. So, that’s what I’ve been doing for the past 15 years.

And there are stories in the book, seven different ones, of clients and course members that have closed these seven power gaps that we’re going to talk about, from “I don’t know how to speak up,” to “I can’t say stop to the mistreatment I’m facing,” to “I can’t even figure out what I want to ask for, let alone think I deserve it.” So, there’s really riveting stories of real-life people that have faced these seven gaps and overcame them and, in every case, it’s incredibly inspiring, because if we have these gaps, Pete, and 98% of the women I interviewed, I surveyed, 98% have one of these, and over 75% have three or more. When you have these, you cannot thrive at the highest level in your work or your life, so that’s that story.

Pete Mockaitis
Well, that’s powerful. Thank you. And our audience is mostly women. But as I perused these gaps, they’re certainly not exclusive to women.

Kathy Caprino
They’re not but I got to say, Pete, I think men do experience it, and they say, “Write a book for me, for goodness’ sake,” but they don’t internalize them and process them in the same way.

Pete Mockaitis
Gotcha.

Kathy Caprino
They don’t, and I think I know why that is, but we’ll talk about that later.

Pete Mockaitis
You know, you got me so intrigued, Kathy. Bring it. What’s going on?

Kathy Caprino
Bring it on. So, what we have to know, and I mention this a lot, a few people have said, “Are you blaming the victim here?” And the whole point is to rise people out of victimhood, to let them take control of what they can control. But the reason, one of the reasons women have these gaps, and I’m not trying to paint every woman with the same brush, or every man, but it’s this – we live in a patriarchal world. It’s not to bash men, this is just to look to the system we live in. And in a patriarchal world, we split ourselves in half. We talk about the “masculine” and the feminine. The masculine is strong, dominant, not vulnerable, not emotional, gets it done, assertive, makes it happen. The feminine is soft, malleable, pleasing, accommodating, emotional.

Well, the reality is, when you grow up in a world that that is what is expected of your gender, most people live up to that, and it really starts early on. It starts, the research shows, that before age 13, girls and boys are really on par in how they feel about themselves as leaders, interest in STEM, raising their hand to share their thoughts. And at age about 13, girls start to go underground, and stay there. So, all of these gaps, I feel, are hitting women harder than men because we’re conditioned and trained that they should be, that we should not be speaking up powerfully, not asking for what we deserve, all of that.

Pete Mockaitis
I hear you. Well, how about we maybe take one or two minutes to just hear the list of the seven gaps, and then we’ll dig deeper into a couple of them, shall we?

Kathy Caprino
I love it. And I’m going to give you the number, the percent, of the over 1,000 women who said yes.

Pete Mockaitis
Oh, I love data. Thank you, Kathy.

Kathy Caprino
Data, yeah. Can I tell you? I’m not making this up, right? This is from 15 years of work, thousands of people I’ve worked with. All right, gap number one, not recognizing your special talents, abilities, and accomplishments, 63% said yes or maybe. There’s this underpinning of this, which is, “I don’t even know what I’m great at. And even if I did, I don’t want to say I’m great.”

Pete Mockaitis
Okay.

Kathy Caprino
Okay. Number two, communicating from fear, not strength, 70%. It means you weaken your message, you soften it, you apologize, you start your important messages with, “I don’t know if this is smart or…” You are communicating not on strength. Number three, reluctance to ask for what you deserve, 77%. “I’m not sure I deserve more. And even if I do, I don’t know how to ask for it,” is what they say in some way or another.

Number four is isolating from influential support, 71%. What this means is, “I hate networking, and I’m very uncomfortable networking higher, networking up to influential people.” Number five is acquiescing instead of saying stop to mistreatment. And by mistreatment, I mean everything we know: harassment, gender bias, racial discrimination. It’s, “I’m afraid to challenge the mistreatment I’m facing and that I see around me.” And, interestingly, 48%, that’s not as high as other numbers, say it. Frankly, after I get talking to women, every one of them. Do you know the research shows that eight out of ten women are going to be sexually harassed in their careers? And four out of ten feel they’ve experienced gender bias, so I think that number is too low because we don’t really recognize what we’re in.

Number six is losing sight of your thrilling dream for your life, and that is 76%. And what that means is, “I have no idea what I want to do for a career. I’m not meant for an amazing career, and I bailed on the dream I once have for myself.” Number seven is allowing the past, or past trauma, which is a word that therapists throw around a little more easily than non-therapists, allowing the past to define you still, and that is 62%. And, interestingly, so I worked with thousands of people around the world, almost all of them are being impacted by something that happened in the past but they don’t know they’re being impacted by it.

So, it’s only when I’m looking at their career path assessment, which is 11 pages of questions I wish someone had asked me 30 years ago, and if I’d answered them, honestly, I wouldn’t have made some of the mistakes I made. When I see their answers, I can sense there’s something more here. Something happened. Something happened in childhood. Something happened. And then they’ll sometimes mention it and sometimes it’s in the first call, I’ll say, “I’m really sensing something. Could it be this?” And if you were raised, I love to say this, you are what your childhood taught you to be unless you unlearned it. And for so many, Pete, including me, the messages I got, while they might’ve been coming from love and wellbeing, I mean, wanting us to have wellbeing, they got in in the wrong way.

Pete Mockaitis
Okay. Well, thanks for giving us the rundown there. I guess the percentages are somewhat similar when you bring up the low one to what we think the true number may be. So, maybe could you share, what do you think is perhaps the most debilitating in terms of finding career bliss and excelling, “Boy, this one really seems to pack an outsized punch for killing the bliss”?

Kathy Caprino
I have to say it’s number one where if you…I really love to talk about this because women are so tied up around this. If you cannot see how you are special, and there’s tips and strategies all over the place, like TEDx Talk talks about it. If you can’t see how you are different and how you are better than the competition, whether that’s, “I’m an HR director,” or, “I’m an entrepreneur,” if you can’t see how you’re special, number one, and you can’t leverage it because you don’t even know you have it, and part of that is talking about it. So, if someone says to me, and I use this example a lot, “Kathy, why should I hire you? There’s a lot of coaches.” I rattle off four facts.

Pete Mockaitis
Facts.

Kathy Caprino
They’re facts. So, I call this the process of 20 facts of you. Listen to this podcast, and this weekend, pull out a pad of paper, and for an hour sit with yourself, no distractions, and write down everything you’ve accomplished that you are darn proud of. Everything. And then I want you to kind of embrace how that was made possible through who you are, your ancestry, your cultural training, your interests, your passions, your failures, your miserable flops, your relationships, everything that’s made you you. What are the 20 facts of you?

And when you can say that, can I give one example? Would you mind? If someone says, “Why should I hire you?” And this is not a sales pitch. This is for people to understand what I’m saying. Number one I say, “I had an 18-year corporate career. I know the challenges mid- to high-level professional women face. Number two, I’m a trained therapist so I go deeper. I’m not just going to talk about your interviewing and your LinkedIn profile, I’m going to go deep, deep, deep.”

“Number three, I focused on professional women’s challenges and written the book, two books on it. And I, honest to goodness, think I probably know women’s challenges, professional women’s challenges better than most people on the planet.” That’s not a fact, but it’s close to it. “Number four, I’m an entrepreneur, and I’m in that arena of what it is to be brave and powerful. It’s not just me in my jammies not needing to be out there and run a business. It’s me speaking from…and I have my own podcast, and I’m speaking to amazing folks making a difference in a brave way.”

So, the question I have for people is, “Do you think that sounds like I’m bragging?”

Pete Mockaitis
Well, especially not if you’re asked. It’s sort of like, “You’ve asked me a question, and here is your answer,” and it’s a darn good one.

Kathy Caprino
Well, thank you for that. But does it smack to you of, “Oh, she thinks highly of herself. Eeh.”

Pete Mockaitis
Well, no, it doesn’t. And I suppose, I guess, it’s all about the context. If I said, “Oh,” if I met you at a cocktail party, it’s like, “Oh, hey, Kathy. Tell me about yourself.” It’s like, “Well,” and then you went there.

Kathy Caprino
“Do you have an hour?”

Pete Mockaitis
I would say, “Okay…”

Kathy Caprino
“She’s a narcissist.”

Pete Mockaitis
“I don’t know. That’s not quite what I was going for.” So, that’ll be a little off-putting in that context, but in a normal context, in terms of, hey, what are you all about, or an interview, or a performance review, or, “Hey, let’s have a conversation about which teammates should fill which roles,” it’s like, “Yeah, these are facts I want and need to know right now. Thank you.”

Kathy Caprino
But the way you said it, Pete, is so interesting. I want, if you don’t mind, go and ask five women in your life to do it. They can’t. It’s heartbreaking, “I don’t know, I think I’m kind of good at maybe analyzing systems.” It’s like that. Or, “I don’t know. I don’t know that I’d say I’m great, but I really listen well.” I’m like, “No, I don’t mean that.” And when I look at people on LinkedIn and I’ve got a big following there. I’m on it constantly. I love it. I can tell in five minutes what is holding someone back from a great career by looking at their LinkedIn profile.

Their headline is their job title. That’s not your headline. That’s not it. Or their summary is one sentence, or they have the jobs listed but no bullets, or they don’t share any thought leadership, they don’t share content that’s interesting to them, they’re hiding, or they’re confused. So, while it seems kind of straightforward to you, I think you’re going to be shot if you ask five women in your life, “Tell me what makes you great at work.” You’ll let me know if I’m wrong, but they pretty much can’t answer it.

Pete Mockaitis
Yeah. Wow, that hits hard. Thank you for sharing. And I think that’s a brilliant technique into get those 20 facts, and then once you’ve got them, they’re there, they’re top of mind ready to go. Serve it up.

Kathy Caprino
That’s it. Weave it. I don’t mean you’re talking about your HR thing and you’re weaving into the story, “By the way, I’m this.” But use that. And when we talk about networking, which is another thing, women, especially introverts, it’s so hard for them, and here’s a little tip. When you hate what you do, you don’t want to network because what are you going to say?

Pete Mockaitis
That’s true.

Kathy Caprino
Right?

Pete Mockaitis
It’s not fun, “So what do you do?” It’s like, “How do I talk about this? It’s not fun.”

Kathy Caprino
“Ah, I don’t like my vice president job. I hate the people I work with, and it’s putting out not so good stuff.” “Oh, very good.”

Pete Mockaitis
That’s beating it, Kathy.

Kathy Caprino
Right. “I’ll see at the bar.” But what’s cool is when you have those soundbites, even if it’s half a percent of what you do in this job. Like, I remember when I was laid off, I really thought I was a loser. Although a hundred people were laid off after 9/11, why did I internalize it? But it took me a few years, but then I went, “Wait a minute. I did some great things there.” And then you really pull them out and you do weave them into the story about what you love to do, what makes you proud. So, that’s that.

Pete Mockaitis
Yeah. Well, so I’d love to dig a little deeper even. So, when it comes to your special talents, abilities, and accomplishments, one of the tricky funny things about strengths is that to you they may just seem normal, but to outsiders, they’re like, “Wow, you did this?” and you’re like, “Well, it wasn’t that hard. I just did…and then, hey, it’s all done.” So, that’s a great exercise with that reflection in that hour and the facts. How else do you recommend we surface that, “Hey, this is a pretty special thing about me”?

Kathy Caprino
Love it. Love the question. Ask people. So, I’m a big fan of giving recommendations on LinkedIn but also asking. The first time you ask, you cough up a hairball, it’s like, “Ewk, I don’t want to.” But then you get good at asking. And what people write back will blow you away. It won’t be what you think they loved about you. Like, this job that I keep talking about that was the death of me almost, I thought I was a lousy leader because I was getting my tush kicked constantly. I was not inspiring, and that’s hard when you hate who you’ve become.

On LinkedIn, somebody wrote me, a young woman, she wrote, “I was not in Kathy’s department, but she was always something…” and you can read it. That’s the first one I got.

Pete Mockaitis
I’m there.

Kathy Caprino
Something like, “She was always inspiring, and someone who always seemed calm and,” whatever, “someone I emulate or wanted to emulate.” I swear to you I cried when I saw that. It was a healing statement because I thought I was just the worst. So, people are going to tell you things you don’t know with language that you would never use, so ask for recommendations. Not randomly. Pick the 10 people you know who love you in the past five years or 10 years of working, and ask.

The other thing is, ask your family and friends. The really good friends who don’t just whitewash it will tell you, “You know what, Pete, like I have to say, even your prep work for this shows me a lot about you.” You want to know what it shows?

Pete Mockaitis
I hope that not that I’m anal.

Kathy Caprino
All right. Well, I wasn’t going to say that. No, it shows…I’m making this up. I didn’t think of this before. It shows how much you care about how good this is and how good your guest looks. You don’t want them to look bad. You don’t want them to sound bad. It’s not just about you. I see it. Also, you ask some really interesting things here that other people don’t ask. So, I do a lot of podcasts myself and I’m on a lot. You wouldn’t believe how many people just show up and haven’t looked at the material, and don’t know where to go. It says so much about you, about the level of work you do.

Pete Mockaitis
Oh, thank you. You’re right. That feels great.

Kathy Caprino
Does that seem right?

Pete Mockaitis
It’s true. I care a boatload, sometimes too much, it’s like, I’m thinking about the podcast with my kids, it’s like, “Yeah, I got to try to turn that off and…”

Kathy Caprino
I dream about my Forbes blog, like writing it. I wake up and go, “Really? You didn’t need to do that at 3:00 in the morning. It’s terrible what you’re dreaming to write.” Anyway. So, ask people.

Pete Mockaitis
If I may, Kathy, I just couldn’t resist, so I went on your LinkedIn, and I’m looking at your first recommendation, and I’ll go ahead and read it, and it is awesome.

Kathy Caprino
Read it. Who is it?

Pete Mockaitis
It’s Rica.

Kathy Caprino
That’s who it is.

Pete Mockaitis
“While I was not in Kathy’s group, she served as an example of how a professional woman should be in a corporate environment. Kathy was one of several female executives that I looked up to, and, on occasion, would offer mentorship during my career,” I’ll just skip the name. I don’t know. “To me, that kind of impression left on an up-and-coming professional in the marketing world speaks volumes about the caliber of work and motivation that a woman like Kathy leaves behind.”

Kathy Caprino
What year was that, Pete?

Pete Mockaitis
That’s 2008.

Kathy Caprino
I mean, I still get choked up because it healed me to read it.

Pete Mockaitis
Yeah, it’s beautiful. And I love…and it’s so powerful what you’re sharing here, is that you say you ask, and it was uncomfortable at first but then you got good. And then, sure enough, you got 61 recommendations, which is in the ballpark of the most I’ve ever seen, which leaves a huge impression and is something you can look back to if you’re feeling bombed on a given day.

Kathy Caprino
It’s true.

Pete Mockaitis
And it makes anyone checking you out, be like, “Oh, wow. Okay.”

Kathy Caprino
Thank you, Pete. Nobody’s ever read that to me. See? That’s so interesting. But a lot of people go, “Do we really need those? Why do we need those?” People, if someone can write something about you, that’s lasting as long as LinkedIn is going to be around. Why wouldn’t you want that?

Pete Mockaitis
And I’ll tell you this, candidly, people are making decisions about you and opportunities all the time. Sometimes we, most of the time actually, these days, we proactively seek out guests who match a listener request, like, their expertise matches what someone needs. But yours came from a publicist, and that’s the minority of guests these days, and so my team checks them out, including LinkedIn. And so, there it is, the fact that you’re here means you’re leaving great impressions.

Kathy Caprino
I passed. Oh, that’s nice to know.

Pete Mockaitis
Because you’re doing what you need to do to make sure that those special talents, abilities, and accomplishments are shining through and not hidden and invisible.

Kathy Caprino
Right. Thank you for that. And one final thing about that, now that I’m doing a lot more speaking, even virtually, if someone says, “Holy cow, that was fantastic,” I do ask them to write a speaker recommendation because they’re going to say it’s fantastic for a completely different reason from this bank or PayPal. So, yes, ask for them.

Pete Mockaitis
All right. So, that’s beautiful. We’re just still in the first gap so there’s a lot of richness here.

Kathy Caprino
Do we have seven hours?

Pete Mockaitis
So, we’re doing the 20 facts, some reflection time solo, and then you are asking people, and sometimes those asks can be in a public place, like a LinkedIn recommendation. Any other pro tips on identifying your strengths that may be hidden to you?

Kathy Caprino
Well, I love your point that what comes easily to us we don’t recognize. So, go back and connect the dots of who you always were that you let go of. So, for me, when I was 16 to 20, I was a competitive tennis player, went to the state of New York. I was a singer, I loved to be on stage, I loved to use the voice. I was intensely interested in psychology, “Why do people do what they do?” to the point where my dad was like, “Oh, here she goes with trying to figure out why mom did that, or whatever.”

Number four, I didn’t understand this but I had a therapeutic ear, so people would call me, young people, my friends, my peers, guys would say, “Can I come talk to you?” “Yeah. What about?” “Well, I really like Sally and she doesn’t like me.” I can’t tell you how many times people would want to talk to me about that. And I’d say to my mom, “Why are they calling me? I’m 16,” or 18. And I loved ideas. I loved books. My mom used to read literally a book a week, and when I was bored, she’d say, “Read a book,” and I would.

When I look back, it’s every one of those things that makes me love what I do today. But in 18 years of corporate life, none of that was being used. So, look at who you are now. A lot of people say, “Well, at 16, I was miserable, I was depressed. My parents were getting divorced. I didn’t know who I was.” Okay, I don’t mean literally 16. For me, 16 to 20 did it. It’s who I was and then I lost it. But look at when you were really rocking it. As far as you can remember, what were those things that people say, “Ooh, wow”? Like, the standing on stage, I think that’s number two in the most stress-inducing thing after losing a spouse to most people.

So, if you love it, people are going to say, “I can’t believe you love to do that,” or, “You love to write,” or, “You love to flip or horseback ride,” or whatever it is. Look back on those things because it’s usually the things that came so easily to you, you don’t see that it’s a strength, and then connect the dots and leverage that.

Pete Mockaitis
That’s great. That’s great. Well, let’s talk about the second one here, communicating from fear and not strength, and saying, “Oh, I don’t know if this is any good.” I guess there’s a limited context where that is helpful in the sense that you don’t want to overpower or shut down free discussion in a group and you want to explore variance of diverse opinions. But it sounds like, in your experience, hey, the vast majority of the time it’s just the opposite. We’ve got folks who are sort of undervaluing, underemphasizing, underselling, what they have to communicate. So, how do you address that one?

Kathy Caprino
Well, I want to say this because it’s really important. I interviewed The Behavioral Science Guys, Joseph Grenny and David Maxfield, in my Forbes blog, and the article, look it up, it was “Gender Bias is Real.” And what they did was take a video enactment of an actress, now we call them female actor, and a male actor, saying the same exact thing, and it was forceful. And they were in a meeting, at a table, and they said, “I don’t agree with the direction the team is going here.” Audiences, both male and female, when they looked at the woman saying that, her perceived competency and literal dollar value dropped exponentially. His dropped a little, so, apparently, we don’t like forceful people. Period. But hers plummeted.

So, what we have to understand here is we, women have been trained not to speak powerfully. If you ask the women in your life, I’m an assertive person, I have been a powerful person in the corporate world, I’ve been called, I can’t say it here, biatch. I talk about in the book, I had a senior vice president call me a, “Buzzsaw.” He goes, “You’re a buzzsaw.” And I said, “I’m speechless. Is that good or is that bad?” “It’s that good.”

Pete Mockaitis
You mean, you’re able to cut through large pieces of wood easily.

Kathy Caprino
“You get it done. You get it done. And where no one else does.” The thing is, would he ever have called a man a buzzsaw? No, I’ve never heard him use that word, and I don’t want to be a buzzsaw. But what I found is, because I was suppressed as a child, meaning I felt, and this is a fun story, but I felt like I had to be obedient for my mom and brilliant for my dad. I grew up with a Greek mom. You don’t challenge your Greek mom. And she came from an upbringing where you speak only when spoken to, and you don’t challenge authority. So, I could not speak up. Thus, the chronic infection of my throat.

When you come from that, when you’re trained that you’re going to be punished, and forceful women are punished. It’s just the way it is, we’re penalized. I mean, still today, I’m 60 years old and I still deal with, when I say very clearly, when I push back, whether it’s on my publisher or anybody, “This is what I need. This is what I’m asking for,” you can sense that they think, “What a…” not my publisher per se, but it’s just not accepted yet.

So, the first thing I ask women to do is just watch yourself in the way you speak for the next week. Now, I do want to say this. Being strong doesn’t mean harsh, mean, abusive, critical. It means strong. It means, “Hey, this is my view, this is what I’m thinking,” and, in fact, The Behavioral Science Guys, they did a research on “What statement can you put before a forceful statement that’s going to mitigate the backlash?” Brilliant. And the one that worked the best is if you put a value statement before.

So, in this case that I’m going to say, listen, people, and I’m on a board of a small singing group, I have to say this all the time that we don’t agree with each other at all, ideologically or otherwise, half the time. They say put the value statement. So, it might be something like, “Hey, folks, I really value honesty and transparency, and that is why I have to share that I don’t agree with the direction we’re going.” And what happens is…

Pete Mockaitis
That’s so good.

Kathy Caprino
Is it that good? And part of it is human beings are fragile. If you bring up something, Pete, and I go, “Can I tell you I don’t agree with that at all?” you know, you’re going to be like, “Oh, okay.” But if I say, “Wow, I think that’s a really good point and I’d love to build on that. I see it slightly differently.” I mean, am I backpedaling? Am I making myself weaker? I don’t think so. I think I’m helping you hear it. What do you think?

Pete Mockaitis
Well, yeah, I think it’s brilliant in that it’s…you accomplish the goal of not getting people rankled…

Kathy Caprino
Right. Yeah.

Pete Mockaitis
…without saying less of what you want to say, so I think it’s landing excellently. And so, I’m sort of thinking, give us some more examples. I’m chewing on this real time. We’ve got a value and then a statement.

Kathy Caprino
All right. So, let me say this, so in this board meeting we were having we’re talking about…we’re singers so super spreaders, so we’re talking about what we’re going to do, and I won’t reveal, but this is what I said. We made decisions and we have to present these decisions. And what I’ve always found, and whether this is to your spouse, or your mother, or your friend, or your singing group, if you half-bake an idea and present it, “This is what we are putting forth as what we feel is the best decision, and we’d love to share it with you.” You’re going to get a heck of a lot more positive response and engagement than, “The board met. Here’s what we’re doing.”

Pete Mockaitis
Okay. So, half-baked, not so much as you haven’t thought it through but, “We’re inviting additional collaboration and input.”

Kathy Caprino
Yes. And now somebody said, “I love you to pieces but, no. We’re the board and we’re going to say what needs to be said.” And, in fact, if they don’t agree, what are we going to do about it? We made the decision. I don’t agree with that at all. When you’re asking people to do things, like in this case it’s not what anyone wants. We want to sing together. Nobody wants to sing in a mask. And I believe in masks. So, if you’re going to slap them with some mandates, it’s going to make them angry.

Pete Mockaitis
Yes.

Kathy Caprino
So, my view is, “Here’s what…” and we did this before. We made a big change, and I stood up there, and said, “Here’s why we’re thinking of this. Here’s what the research shows. Here’s what…” not about COVID and masks, but something else. And we expected, out of the 50 people, maybe five to 10 to be furious. Not one person was angry.

Now, some people didn’t like this change we made but there wasn’t that hysteria you get when you’re slapping someone with something. So, I feel like where you can make it so that it can be a dialogue and that you can…I think part of why people don’t like this is they don’t want to hear the feedback, they don’t want to have to deal. But if you’re a leader and you want to move something forward…Now, I’m not saying that every president who’s closing their offices for another three months is going to say they don’t invite a lot of feedback. But wherever you can, wherever there can be an open engagement of ideas, it’s better than the mandate, if you ask me.

Pete Mockaitis
Oh, certainly. And even if you’re making, “This is the decision and this is what holds,” I mean, getting that input in advance is great both so you make a better decision and that people feel included. So, even if you get a survey in terms of like, “Hey, to what extent are you interested in returning to the office versus are you thinking, ‘Hey, working from home is awesome’?” Kind of collecting that is good to know, and makes people feel heard, and can influence some great stuff in terms of, “All right. Well, hey, you know what, there’s…” I don’t know, if it’s a walk-up office, you can have a limited number of spots available for those who really want it, and like you sign up on the system, and it’s like, “Okay, that’s cool. Thanks. Thanks for thinking about me there. It would be nice to get away from the kids here and there,” and that’s a possibility. So, I dig it.

Kathy Caprino
So, the point is be strong, be confident, but that doesn’t mean abrasive, aggressive, “This is what it’s going to be.” One more tip, I want women, and men, to watch how much they apologize. So, the study shows women apologize, I don’t even have the number in front of me, exponentially more. They say the words, “I’m sorry.” And my son, who’s now working right in the bedroom over there, says, “Oh, mom, that’s just like an idiom. It doesn’t matter.” It does matter.

And I say it so much. Here’s an example. You’re in line and someone cuts that line. How many people say, women, “I’m sorry, there’s a line here.” You’re not sorry. You’re angry. Don’t say the word sorry say, “Excuse me,” or, “Oh, I need to tell you there’s a line here.” Watch the words that come out.

Pete Mockaitis
Right. And I’ve thought about this in terms of, I think, it was years ago. Yeah, I remember I was headed somewhere and I was with my girlfriend in the car, and I was driving, and I don’t remember the specific context, but she was going to send a message to somebody that we’re meeting, and she started by saying, “Hey, sorry,” something, something, something. And I said, “Can we remove the sorry?” And she said, “What? Why?” And it’s like, “Well, I don’t think we’ve actually done anything wrong. We haven’t made a commitment that we’re falling short of.”

Kathy Caprino
Interesting. Interesting.

Pete Mockaitis
“It would be an unjustified expectation for them to have that we do…” and she was so surprised.

Kathy Caprino
And she was probably thinking, “For goodness’ sake. Just say you’re sorry already.”

Pete Mockaitis
Because I guess I just really like my words to have integrity, to be true, to be complete. And when I say I’m sorry to mean it in terms of like, “Hey, I’m saying sorry all the time.” But in terms of it’s like, “You know what, I did something that I shouldn’t have done,” or, “I didn’t do something that I should’ve done,” or, “I didn’t even consider that perspective of yours, and I really should have. That was inconsiderate.” So, that’s sort of how I view sorry. And I guess, in a way, there’s a balancing act. You don’t want to be stubborn or rigid or…

Kathy Caprino
Or narcissistic where you can’t say you’re sorry. But you said a key thing, Pete. You think of every word. You want it to be what you mean. And those of us in the media or when you write, I don’t even ever fire off an email ever. I don’t care how short it is. I look at it and I read it again, and I’m always editing. I didn’t mean I’m sorry, I didn’t mean thank you when I don’t mean thank you, because your words are powerful. And if you weaken them because you’re saying what you don’t mean, it’s going to weaken your whole impact.

Pete Mockaitis
Well, Kathy, tell me, anything else you want to make sure to mention before we shift gears and hear about a few of your favorite things?

Kathy Caprino
Can I suggest and ask that anybody listening take my power gap survey?

Pete Mockaitis
Oh, sure.

Kathy Caprino
And if you’re like 98%, you’re going to have one of these gaps at least, and do something about it. I have a free 7-Day Power Boost Challenge. Ooh, wordy. A workbook if you want to give it away, I’m happy to, and it’s a condensed version of the book where you can look at “What can I say to myself differently? What can I literally do differently in the external world in a positive reframe? How do I look at this challenge differently so I embrace it more fully?”

Pete Mockaitis
Well, yeah, that sounds great. And how do folks get that?

Kathy Caprino
Certainly, if you buy my book you can get it. But I am putting up a page where people can just add their name and get it.

Pete Mockaitis
Cool. Well, now, can you share a favorite quote, something you find inspiring?

Kathy Caprino
It’s Madeleine Albright. Let me get it right, she says, “It took me a long time to develop a voice. And now that I have it, I’m not going to be silent.”

Pete Mockaitis
All right. And how about a favorite study, or experiment, or bit of research?

Kathy Caprino
Okay. I don’t mean to sound it’s all about me but it’s the power gap survey because it showed me the incredible epidemic proportions of powerlessness that so many women have.

Pete Mockaitis
And a favorite book?

Kathy Caprino
It’s Man’s Search for Meaning. Viktor Frankl.

Pete Mockaitis
Oh, yeah.

Kathy Caprino
Oh, my gosh. It’s so powerful.

Pete Mockaitis
It is. It is.

Kathy Caprino
I try to read it every year and remember.

Pete Mockaitis
Yeah, and I found it helpful actually with COVID.

Kathy Caprino
Really?

Pete Mockaitis
In that, oh, in some ways, I feel, not be melodramatic, but a bit imprisoned, constrained, many of the things I would like to do I cannot do. But then to look at what the man went through and survived and found meaning and value and enrichment for others from it, it’s like it just puts things in perspective.

Kathy Caprino
Yes. And the idea that you can choose. The one thing you can choose is how you’re going to respond. That’s all you can choose. So great.

Pete Mockaitis
Amen. And how about a favorite tool, something you use to be awesome at your job?

Kathy Caprino
You know, this may sound boring but I’ve just recently used Slack, found Slack, with my team. I adore it. I have a small team, a team of four, but I feel like we’re in the fabric of each other’s lives that way. And it’s, to me, so much better than email or text. I adore it.

Pete Mockaitis
Okay. And a favorite habit?

Kathy Caprino
Okay, this is a little bit of a spiritual thing. But I do believe we have a higher self that knows more, that’s more connected to everything, to wisdom. And my favorite habit is, every morning, literally, I have a little candle here, fake candle but I love it. And I will look at it and think, I will say this to myself, “What is it that I need to learn today? And what is it that I need to let go of?” And I listen. And, usually, there’s a big nugget of truth there.

Pete Mockaitis
Love it. Oh, I was just about to ask you for a big nugget of truth. Is there something you share that people frequently quote back to you or retweet or highlight in your books?

Kathy Caprino
It’s something around this, “We are all like our thumbprint – absolutely unique. And there is so much specialness in that uniqueness.” And so, what I’m really begging people to do is love themselves enough to see that specialness and bring it forward, talk about it more, use it more, leverage it more, because the truth is, the world needs it. If you can’t do it for yourself, do it for the world because, look at what we’re in here, we’re in a tough time, so we need your special talents, abilities, and gifts. And do not, for a minute, think you’re not great. And just look at your thumb and your thumbprint, and remember. That’s how special you are. Now is the time to use that in service.

Pete Mockaitis
Lovely. And if folks want to learn more or get in touch, where would you point them?

Kathy Caprino
KathyCaprino.com. FindingBrave.org is my podcast, and you can find The Most Powerful You anywhere you love to buy books, audio, hardcover, wherever you’d like.

Pete Mockaitis
Beautiful. Well, Kathy, this has been a treat. I wish you all the best.

Kathy Caprino
Thank you, Pete. Thanks so much for having me, and your really thoughtful questions. I so appreciate it.