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554: How Doing Less Results in Achieving More with Celeste Headlee

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Award-winning journalist and speaker Celeste Headlee shares how doing nothing can help you accomplish everything.

You’ll Learn:

  1. Why idleness isn’t laziness
  2. What’s causing you burnout
  3. The productivity benefits of shorter work hours

About Celeste:

Celeste Headlee is an award-winning journalist, professional speaker and author of Heard Mentality and We Need To Talk: How To Have Conversations That Matter. In her 20-year career in public radio, she has been the Executive Producer of On Second Thought at Georgia Public Radio and anchored programs including Tell Me More, Talk of the Nation, All Things Considered, and Weekend Edition. She also served as co-host of the national morning news show, The Takeaway, from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Celeste’s TEDx Talk 10 ways to have a better conversation has over 19 million total views to date.

Items Mentioned in the Show

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Celeste Headlee Interview Transcript

Pete Mockaitis
Celeste, thanks for joining us here on the How to be Awesome at Your Job podcast.

Celeste Headlee
My pleasure. Thanks for having me.

Pete Mockaitis
Well, I’m excited to chat again. And, first, I was very curious, as you filled out the form, you mentioned that your dog has a best friend whom your dog texts. Please explain.

Celeste Headlee
Well, I mean, obviously, I text on behalf of my dog.

Pete Mockaitis
Oh, okay.

Celeste Headlee
But they have a very close relationship, and my dog has a very expressive face, so I read the facial expressions and then I text it. My neighbor across the street has a dog named Choco, a lab mix, and they took her away for three months. They went on a road trip, and so Sam has missed Choco horribly, so the dogs would text back and forth to each other for the three months while Choco was away. Their reunion was lovely.

Pete Mockaitis
Well, that is lovely. Well, that explains a lot. I mean, I was very intrigued, like, “How is this working in terms of texting? And is the best friend another dog or is it a…?” Now, that’s all good and clear. I’m curious how they got to be so tight to begin with. What forges a bond between the dogs?

Celeste Headlee
I really don’t know. My dog is pretty particular about which dogs she likes and which she just tolerates. The vast majority of canine kind belongs in the second category, she’s fine with them but she just tolerates them. But something about Choco, the very first day they met, she just fell in love. That was her puppy, and they have been bonded. They’ve been a bonded pair ever since.

Pete Mockaitis
Well, so talking about pair bonding, the last time we discussed, we had a great conversation and listening and such, and that was a fun one. So, listeners, that is over at Episode 221 if you’d like to resurface that one. But now you’re onto some new territory, or maybe, I imagine, there’s some interrelationships there. You’re talking about doing nothing, well, your book title I love, “Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving.” Captivating and I think resonant for many. So, boy, there’s lots to say here, but maybe I’ll just put you on the spot. What’s maybe the most fascinating and surprising thing you discovered when you were researching and putting this book together?

Celeste Headlee
I think that number one is how long this has been going on, right? Because this sort of modern hustle culture that is making so many of us unhappy, I think we tend to associate it with technology and social media and some very recent developments. But when I started researching it, it dates back to 19th century Scotland.

Pete Mockaitis
Oh, that’s where hustling began?

Celeste Headlee
Yes, exactly.

Pete Mockaitis
The Scottish hustlers.

Celeste Headlee
The Scottish engineer. Funnily enough, one of the things I talk about is how we’re always trying to have the best, the ultimate, which is, in moderation, that’s a wonderful impulse, but that Scottish engineer, he wasn’t inventing the steam engine, he had a steam engine, he thought it was terrible so he was just trying to improve it. And that’s how the Industrial Revolution began. So, that was the biggest surprise for me that this has been going on for well over 250 years.

Pete Mockaitis
And so, you’re saying that the start of hustle culture coincided with the start of the Industrial Revolution in that I guess there’s an optimizing mindset. Or are you also saying that individual workers are like, “Oh, wow, okay. I do more, I get more”?

Celeste Headlee
Okay. So, human beings did things and lived a certain way for most of our 300,000 years on the planet. I’m talking about homo sapiens. And when the Industrial Revolution came along, it literally changed everything, and that’s another surprising thing for me, because when you’re in history class, AP US History or whatever, and you’re learning about the Industrial Revolution, I don’t think you really understand how much changed, and how not only our work changed but like almost every aspect of our lives and our personal relationships. But the biggest thing is that time became money.

Time did not equal money before the Industrial Revolution. In other words, your task, that what you made was what was worth something. It didn’t matter how long it took you.
another thing that shifted during the Industrial Revolution is, before that time, first of all, we didn’t work very much. Medieval serfs worked less than half a year. And it was because of this idea that, number one, most people were at some level entrepreneurs. Even serfs had a certain amount of land that they farm for themselves. They got done putting their two hours in for their lord, or whatever, and then they went home, and they took care of their stuff. You had all these women who had knitting businesses and quilting businesses, and they made textiles and all these other things. The Industrial Revolution just decimated the female business owner population.

[06:38]

But, also, it sort of disempowered a lot of workers. So, whereas, you would’ve had all these different workers with their own set of tools, when they moved into a factory, they no longer owned the tools, they no longer owned the product left. It became this very centralized industrial culture, and people, for the first time in like the early 20th century, more people lived in cities than they did in rural areas. Just like literally everything changed. And it happened so rapidly that people weren’t quite ready for how dramatic that change was.

Pete Mockaitis
Okay. So, that’s kind of where it began. So, it wasn’t the internet, it wasn’t the iPhone, it wasn’t Instagram. It was the Industrial Revolution. So, that’s handy to orient kind of what’s going on there. And so then, if your advice is…the title is “Do Nothing.” Is that what you suggest is the answer to our overwork, overdoing, underliving world? What do you mean by that and how is that an optimal answer kind of relative to our alternatives?

Celeste Headlee
Well, the point being that idleness is not laziness. In other words, a fisherman is busy while he’s idle. Same with most security guards, right? They’re working while they’re idle. Whereas, if you’re bike-riding, you’re actually quite active when you’re at leisure. Our ideas of these concepts of leisure, laziness, and idleness are really kind of screwed up, and partly because we have this sort of work addiction so we don’t really understand that idleness is required by the human body and the human mind.

The human mind just doesn’t persist. That’s not how it works. It pulses. It needs regular breaks, it needs rests, and in order to do its absolute best work, it needs short bursts of focused attention. And at this point, very few workers really get focused time when there’s no distractions. You walk through an office and you’ll see everybody with like 50 tabs open on their browser, and their email open, and their smartphone there, and their Fitbit, and their Slack going.

People don’t work without distraction, and yet that is the most fertile ground for the brain in terms of creative problem-solving and productivity. So, number one, we’re not as productive as we think we are. That’s a delusion. And, number two, you need downtime. That’s how you keep your brain working at its best.

Pete Mockaitis
Okay. So, I think I buy that in terms of that’s what would make for some great outcomes during the course of doing your work. And so then, when we talk about doing nothing, what does that look, sound, feel like in practice?

Celeste Headlee
First of all, I’d say try out boredom. Try to feel bored again. And in order to do that, you need to put away your smartphone. I am not the person that’s going to tell you to get rid of your technology. I think technology is fine. But I do think you have to put limits on how much you use it. So, every once in a while, put your smartphone away, go take a walk without your phone. Sit down on the couch and just sit there for a little while and see what comes to mind.

Every once in a while, I say, “Oh, my God, I have a porch,” or I remember my porch. Maybe I’ll go sit on it for a little while, and I just force myself to sit. And if you do that, frankly, you can’t do it for a really long period of time. Your brain just doesn’t like to be bored, and so things will come to you. You’ll start thinking about stuff. You’ll maybe remember that kit you bought to make your own, I don’t know, apple hard cider or whatever, “Oh, yeah, maybe I want to do that. Maybe I want to do work on playing the guitar,” or whatever it may be. But things will come to you, and you’ll remember things, and there’ll be new thoughts.

All the time that you’re idle or bored, your brain is still working. It’s working almost exactly as hard as it does when you’re trying to make it do productive work, right? So, when it’s idle though and not focused and directed, what it’s doing is like sifting through memory, sifting through information that you’ve taken in, thinking of things that you haven’t thought in quite some time, and it’s making new connections. It’s making surprising connections.

And so, you’re going to have, perhaps, thoughts you’ve never had before. That won’t happen if you’re always directing your mind to do something and produce something. You need to let it sort of sit back and kind of browse through the shelves.

Pete Mockaitis
Okay, understood. So, you’re saying it’s key that we have some time for this idle stuff as opposed to being go, go, go, go, go sort of constantly, and that’s counterproductive to our ends. Could you share some of the most striking, I guess, studies or data points or numbers that reinforce this for the workaholics who need a little bit more encouragement?

Celeste Headlee
Well, we have a lot of different case studies that prove this point, and one of the ones that I revisit a couple times in the book is Sahlgrenska Hospital. And one of the reasons I think it’s so striking is because we think of the medical profession as just requiring punishing hours. They have cots in their break rooms for a reason. And so, Sahlgrenska Hospital was having a huge productivity problem. Their staff was working incredibly hard, and yet the wait to get a surgery done was months long, and they were just completely overwhelmed, and they decided to experiment with cutting hours.

So, in this one orthopedic unit, they cut everybody’s hours down so they never worked longer than six hours at a time. Six hours at a time. I mean, think about that in a hospital. And they had all these funds set aside prepared to hire on a bunch more people to cover the gaps. But what they found was they didn’t have to hire anybody. In fact, productivity went up, the wait for surgery went down to just a few weeks. You could get in within two or three weeks. And they actually found they were not only getting more done in less time but the morale went straight through the roof. Why? Because they were actually getting rest.

Surprisingly enough, when the brain is rested and the body is rested, you make way fewer errors. And errors is wasted time, right?

Pete Mockaitis
I see, yeah.

Celeste Headlee
You’ve done work that has to be corrected.

Pete Mockaitis
Well, I guess that’s kind of a spooky thing if all the surgeons were making errors previously.

Celeste Headlee
I’m not trying to give you nightmares.

Pete Mockaitis
The United States error situation. Well, I buy that in terms of you make the errors which require fixing. Or even if it’s not an explicit, “Ooh, you did A when you should’ve done B,” I think about it sometimes like you just didn’t have the idea that would’ve been five times as fast as what you did instead. It’s like, “Oh, I could’ve done that.”

Celeste Headlee
Think about it this way, the way that we’re working right now where we’re either in burnout or on the edge of burnout. What’s happening neurologically is that you’re so stressed and overwhelmed that you’re in fight or flight. That means the part of your brain that is ruling your brain in making decisions is your amygdala. Now, your amygdala is the oldest evolutionary part of your brain. It is your monkey brain. And that is the one that you want if you’re being chased by a tiger. You want absolute pure instinct to take over. Like, you need that one to take the wheel when you’re in crisis, and then hand the wheel back because that is the toddler in the room.

Then you want the rest of your brain, especially your prefrontal cortex, which is right behind your forehead, that’s what you want generally making your decisions. That’s the part that thinks twice. That’s the part that considers. It’s mature. It’s your executive thinking capacity. But when you’re in burnout, it’s your amygdala all the time. You’re in fight or flight all the time, which, number one, means you’re stressed. Your cortisol levels are quite high. Your heart rate is usually elevated. And, again, you are making decisions based on fear. You’re not making decisions that are carefully considered. You’re making decisions instinctually, gut instinct, which means you’re making bad decisions.

You’re not just making bad decisions about what to do at any moment at a time, you’re making bad decisions about your priorities, you’re making bad decisions about what to eat, how much sleep you need. All the things that you need to do, you’re making bad decisions. And so, of course, it’s wasting your time, of course it’s not leading you to the kind of creativity and innovation most of us want. If we could just relax a little bit and create an environment in which your body and brain can do their best work, you will not lose productivity. In fact, you might find, just like the hospital did, your productivity will go up.

Pete Mockaitis
Well, you know, recently, we had Michael Hyatt on the show who told a similar story about free to focus and his executives, and they grew revenue, and they worked less, like 11 hours a week less. So, I mean, that’s a message that I love hearing because I would like to work less and achieve more, so it sounds very appealing. Do you have a sense for what is the sweet spot either on a weekly work-hour basis or a daily kind of on/off rest cycle basis? Like, what’s your hunch for productivity maximization? What’s the ballpark range of how much is too much versus not enough versus just about right?

Celeste Headlee
So, we do have a lot of these records. Some of the most productive people in history worked maybe four or five hours a day. They ran a study at the University of Illinois in which they followed…

Pete Mockaitis
I.L.L. That’s right.

Celeste Headlee
That’s right. Is it your alma mater?

Pete Mockaitis
It sure is.

Celeste Headlee
They followed, and this is a while ago, I want to say it was the 1970s. It could’ve been the ‘50s. In any case, they followed a whole bunch of scientists around for quite a length of time, and they found the least productive among them were the ones who worked more than 50 hours a week. The most productive were those who worked between 12 and 20 hours a week. Charles Darwin worked four hours a day. Charles Dickens worked four hours a day. Prionka Ray worked four hours a day. We happen to know, just based on anecdotal evidence, that the average person has maybe four hours of focused work in them on any given day.

Now, that said, obviously that’s an average. I had to figure it out for myself. And, anybody, I explain how to do that in the book, but you’re going to have to find out for yourself what is the amount of time that you can work before it starts becoming counterproductive. But if you think that it’s eight hours or, God forbid, 10 or 12, that’s wrong.

Pete Mockaitis
And that’s intriguing. I guess with the examples that you gave us, I think that makes a ton of sense in terms of like scientists. Like, those who need a breakthrough, or a great idea, or an innovation, then that totally adds up, “Hey, you need more idle time so your brain can do all those things you were describing that can lead you there.” And then, as opposed to when you’re in an Industrial Revolution type mode, it’s sort of like you don’t need to get a great idea, but you do need to, I don’t know, tighten a bolt or kind of whatever, stick this thing in that thing. Although, those jobs are fewer and fewer, and not ones that mostly is less some tasks.

Celeste Headlee
Fewer and fewer but also, remember this, Henry Ford didn’t shorten his work hours for his workers to eight hours because he wanted to be generous. He shortened those work hours because he found that if they started working more than that, they started making errors and screwing things up to the point where productivity went down. We have known, even going back to the 19th century, we have records of businesses that when they shortened work hours, actually saw productivity go up, and that’s partly because of accuracy, it’s partly because the brain and body just worked better and they’re more fluid, and they’re just better fit to get things done when they’re well-rested and they’ve had breaks. So, it’s not just the knowledge worker. It’s pretty much any worker, you need rest.

Pete Mockaitis
Cool. And so, with those four hours, are there some themes or patterns in that they are more so in the morning, recently after sleep, or are they kind of like all over the place based on people’s unique cycles and ways of working?

Celeste Headlee
Interesting enough, again, we’re talking about averages here. So, the average person is actually better first thing in the morning if it requires any kind of real thought, and that’s especially true of people who are not morning people. So, the more tired and groggy you are, actually the more innovative you are first thing in the morning, oddly enough. Again, these are averages. You have to figure this stuff out for yourself, which means you can’t read some article on the web that says, “Oh, successful people wake up at 4:30 a.m. and immediately do hot yoga,” or whatever it may be. You need to figure out for yourself what works best for you. On average, mornings are good.

But there’s wide variance in the end. Maybe you have the kind of home situation where your mornings are noisy and chaotic. That used to be my life, in which case mornings were very difficult for me, and I would do some of my best work in the afternoon. That’s not true anymore, and now I’m back to doing my best work in the mornings.

Pete Mockaitis
You know, it’s funny, when you mentioned chaotic mornings, I don’t know if you can hear the toddlers screaming.

Celeste Headlee
I can.

Pete Mockaitis
Oh, ahh, that’s good feedback about the microphone selection.

Celeste Headlee
I remember.

Pete Mockaitis
The door blocks a lot but not everything. Anyway, okay, so that’s handy there. And so then, I want to get your take, when it comes to sort of the rest, the rejuvenation, you mentioned, hey, just being bored and trying that on for size is good and cool and helpful. What are some of the other perspectives or best practices in terms of really making the most of your rest time?

Celeste Headlee
So, I think the first thing is that you need to stop multitasking because the human brain can’t multitask. You need to stop trying to multitask. You need to start learning, and it is a learning process, learning to do one thing at a time. That is the way the brain works best. And when I say one thing at a time, let me be totally clear. That having your email inbox open all the time is distracting to your brain. Your brain sees that as you try to multitask, because even if you’re not actively looking at the email inbox, your brain is preparing for a notification to come in, it is devoting energy to that.

The same is true as if your smartphone is visible. Your brain is then trying to multitask, preparing for an alert to come in. It does not make a distinction between a notification coming on your phone and somebody knocking at the door. Same thing for your brain, so you have to put it out of sight. And if you really want to make the best use of what you have, your big, meaty, homo sapiens brain, give it its best environment, meaning that let it do one thing at a time. You will be shocked when you do that, how much you can get done. Close out your extra tabs and focus. Say, “Right now, this is what I’m working on,” and work on that.

Pete Mockaitis
All right. Understood. Well, tell me, Celeste, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Celeste Headlee
The last thing I would mention is that you may not actually have a great handle on how you’re spending your time. Time perception is generally low. Time perception is the accuracy with which you know how your time is spent and it’s, in general, fairly low. So, the first thing I had to do was track my time. I had to like spend a couple weeks, every couple of hours I would go back and say, “Okay, here’s what I did for a couple hours.” And I realized I was spending time on stuff that I really didn’t want to spend that much time on it. So, when you feel overwhelmed and overworked, it may just be that you’re not fully aware of where your time is going.

Pete Mockaitis
All right. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Celeste Headlee
I think it really relates in terms of becoming very focused on any one thing, and it’s a quote from Nietzsche, which says, I want to make sure I get this correct, “Beware that, when fighting monsters, you yourself do not become a monster. For when you gaze long into the abyss, the abyss gazes also into you.” So, I like that because sometimes we become so obsessed and focused on something, we sort of think the ends justify the means, and you can become a monster.

Pete Mockaitis
Okay. Thank you. And how about a favorite study or experiment or bit of research?

Celeste Headlee
So, I’ll tell you about one of my favorites which is this one in which they were testing stress responses. And they got this group of young girls together and they’d made them do a very stressful thing. They made them solve math problems in front of an audience. And, not surprisingly, the cortisol levels of all these girls went through the roof. They were very stressed out. Cortisol is your stress hormone. And they divided them into four groups.

One of the groups had no contact from their mother after this was over. One of the groups, their mother was waiting for them backstage. Another of the groups got a phone call from their mother, and the last group got a text from their mom, right? So, not surprisingly, the group that had no contact whatsoever, their cortisol level stayed completely elevated, there was almost no change. They were very stressed out. The girls whose moms were waiting backstage, they saw massive drop in their stress, they started to relax. Both of those were unsurprising, right?

But here’s the thing. The girls who got a phone call from their moms, saw their cortisol levels, their stress dropped at almost the same amount as those who had their mother waiting backstage. The girls who got a text, no change. That text did nothing to their stress levels. So, when we’re saving time and we think that we’re checking off the box by sending the text to someone, as far as your brain and your emotions are concerned, it doesn’t do it. We don’t recognize that as authentic social contact.

Pete Mockaitis
Well, you know, it’s so…man, this is really hitting home because, just yesterday, it was my buddy Brent’s birthday, he listens to the show. Hey, Brent.

Celeste Headlee
Happy Birthday, Brent.

Pete Mockaitis
And I thought, “Oh, I should give him a call. But I’m hearing a thing, hearing a thing, hearing a thing, I don’t know.” And so, I texted him and didn’t call him, and I’m like, “I really should’ve called him.”

Celeste Headlee
Yeah, you should’ve called him. Sorry, Brent.

Pete Mockaitis
Well, Brent, know I was thinking about you, but it did nothing for your biochemistry when I sent you that text message, okay.

Celeste Headlee
Exactly. Correct.

Pete Mockaitis
All right. Thank you.

Celeste Headlee
Fascinating, right?

Pete Mockaitis
Humbled and corrected and learning. All right. How about a favorite book?

Celeste Headlee
A book I just finished reading not too long ago is called “The Paris Library,” and it’s a novel but it’s based on the true story of these librarians at the American library in Paris during the German occupation who hid away a lot of the books and made sure they were sending out books to all the soldiers. It’s just kind of like, I think the tagline is something like “Sometimes heroism comes from the quietest of places.” And it’s a war book in which there’s no violence, but there’s no lack of heroism because of that. I just really loved it.

Pete Mockaitis
Oh, cool. Thanks. And how about a favorite tool, something that helps you be awesome at your job?

Celeste Headlee
My favorite tool is my little GPS collar for my dog because when we’re walking in the woods and she’s not coming when I call her, I know exactly where she is, and I don’t have to worry.

Pete Mockaitis
Well, it is handy. Thank you.

Celeste Headlee
It is.

Pete Mockaitis
And how about a favorite habit, something that helps you stay awesome at your job?

Celeste Headlee
I make sure that I meditate every day. And I know it’s kind of like the gym, if you don’t go to the gym, you kind of feel icky. It’s the same thing for me for meditation, is that if I don’t do it, I can tell the difference, so I make sure that I do it usually in the morning.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks, they quote it back to you often?

Celeste Headlee
So, one of the things I’m always talking about is how human beings are a hive mind, and I write about this in this new book, that we do our best work in groups, not alone. And there’s tons of evidence that even the uneducated or ill-prepared group will outperform the most educated and experienced expert. So, one of the ways I explain this is I say, “There’s only two species that can take down a bison.” Have you ever seen a bison actually in person?

Pete Mockaitis
I think from a distance, like I’m in a train, so not up close.

Celeste Headlee
Yeah. So, a bison is a freaking impressive animal, right? These are like 2200 pounds of solid muscle. They can run more than 40 miles an hour. With their horns, they can pick up a truck. Like, this is an amazing beast, and not stupid. There’s only two species that can really take them down. They are, of course, wolves and humans. And what do wolves and humans have in common? They’re pack animals.

And this is just sort of a way of explaining how human beings have been so successful. It’s because we have to take down this incredible beast so we sit there and we have these communication skills that allow us to find out who’s the best on horseback, who has the best aim with a spear, who thinks geometrically and can peel one of them off of the herd, who’s the best at butchering an animal, who’s the strongest and is going to be able to get this thing onto the sled to get it back to the village. That’s what we’re able to accomplish with our advanced communication skills. And no expert is going to help you with some of these tasks that have helped us survived.

Pete Mockaitis
And, Celeste, if folks want to learn more or get in touch, where would you point them?

Celeste Headlee
Go to CelesteHeadlee.com, it’s where I gather all the info in one convenient place.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Celeste Headlee
Yes. Find at least 20 minutes a day when you don’t have your smartphone with you. Twenty minutes. You can do it. You can survive. As of 2007, before 2007, there was no iPhone. Like, it’s been very recent that we were able to survive without them. So, find 15 or 20 minutes, and you walk away and leave your smartphone.

Pete Mockaitis
All right. Celeste, thanks for this, and good luck in all your adventures.

Celeste Headlee
Thank you very much. I appreciate it.

522: How to Defeat Distraction with Joe McCormack

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Joe McCormack says: "If I don't manage noise, it's going to manage me."

Joe McCormack provides noise survival tips for clear thinking.

You’ll Learn:

  1. Top 3 tactics for noise survival
  2. The problem with multitasking and what to do instead
  3. How to train yourself to say no

About Joe:

Joe McCormack founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency. A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change, leadership, and focus.

Resources mentioned in the show:

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Joe McCormack Interview Transcript

Pete Mockaitis
Joe, thanks so much for joining us here again on the How to be Awesome at Your Job podcast.

Joe McCormack
It’s great to talk to you again.

Pete Mockaitis
Well, I’m excited to dig into some of your wisdom about noise. But, maybe, I’ll put you on the spot and say what’s perhaps the most fascinating and surprising discovery you’ve made about this stuff since we spoke last?

Joe McCormack
For me, the most fascinating thing is that this is an issue that affects a lot of people, so just talking to people about the project, it elicits almost an immediate response of something that .

Pete Mockaitis
Yeah, absolutely. I think that’s certainly resonant. And so then, I’d love to get your take then, sort of how do we get here and what do we do about it?

Joe McCormack
Well, my journey is I wrote a book called “Brief” and it was all about the value of concise communication and being clear, and it was really targeted towards a professional audience, so people that communicate for a living. And the reason for that book was because

So, as I was really promoting that book, and teaching courses and workshops and webinars, it became really readily apparent that there’s this issue that people were still struggling with, which is, “How do you manage the noise of the information overload?” Obviously,

So, if you’re in a meeting and people strategies to handle this as a day-to-day reality, one that is not getting better, it’s just getting worse?”

Pete Mockaitis
Yes. And so then, I’d love to get your take then in terms of do you have some research or data that paints the picture for just how severe this environment is now as compared to before?

Joe McCormack
Well, if you look at it, it’s basically

So, that wasn’t like that, people bought alarm clocks. And that sort of need to be with technology all the time and information and constantly consuming it is becoming, I think, one of the big struggles and people don’t know it because it’s very subtle, maybe incremental, it’s just happening over the last decade. And a lot of people are talking about this and people feel helpless, like, “I don’t know why I’m on edge all the time.” And they feel like they’re always on alert, they’re always on call because they’re tethered to it and they can’t get rid of it seemingly, and that makes people feel helpless and they don’t know why.

Obviously, if you get up and the first thing you do is check your phone, and you find that you have an email from your boss and it’s not good, well, you haven’t had a cup of coffee and you’ve already ruined your day. And then they’re taking the phone, so

Pete Mockaitis
Yeah, certainly. Well, that’ll do it. And so then, I’m curious, what is the beginning of the solution?

Joe McCormack
It turns out that raising an awareness of, “Hey, your brain is not an infinite device where you could just…it’s like a battery that just goes on forever. It depletes,” so people need to protect it.

Attention is your most valuable resource.

The second thing that’s related to it is I call this an old-school solution to a new-world problem, and a lot of those answers require discipline, and being intentional, and starting to manage it like you manage anything that’s an issue. You don’t let it manage you. You manage it and you take the upper hand. And I think that’s the big point of the book, is there are things that we can do to start managing these realities and get control back of our lives.

Pete Mockaitis
And you got fun little abbreviations here,

Joe McCormack
Yes. So, if you think about the old-school radio, you’ve got AM and FM, they’re frequencies, and there’s a whole metaphor in the book about dialing in and what you tune into and what you tune out of, and you set the channels. So, AM is awareness management, this is how I manage my own awareness, my own attention. It’s my personal responsibility to do this. And focus management is, once I start to do that, I can help the people around me help manage their focus.

So, if AM first stars with me, and FM means I can be the force at helping other people improve their focus. And those are sort of the two frequencies in the book that we focus on – start with yourself and then help other people.

Pete Mockaitis
Okay. Certainly. So, then you listed out some particular tactics in a noise-survival guide, ten of them. I’d love to hear a couple of those that you think offer sort of the best bang for your buck, they make a world of difference when you do them.

Joe McCormack
I think, for people, when you think about this issue and you think about how it affects people, you’re consuming information which, at the end of the day, doesn’t really make that much of a difference. If you shut it off for a day, your life isn’t going to be that much worse. So, how do you fix it?

Well, one is you have to taking aim. And it starts with a real simple sentence, which is, “In my role,” everybody’s got different roles – parent, brother, coworker, boss, leader, visionary, whatever your role is. People have three to five key roles in their lives, maybe more. “In my role as blank, the most important thing for me today is blank.” And I think people need to write that sentence every day.

“In my role as father, the most important thing for me today is to call my son.” Nothing should get in between me and that. Nothing. Nothing is more important than that. That’s the most important thing. Always do the most important thing. But you have to define it because if you don’t define it, something else is going to compete for it, your attention, so you have to take aim at that. That’s the first thing. And I do that every day and it’s an interesting exercise.

The second thing, is critical, is what people do is, they’re like, “Well, when it’s quiet, I’ll enjoy it.” And it never comes. So, it’s like the play “Waiting for Godot.” Well, during the ending, he doesn’t come, right? So, quiet never comes. It only comes if you will schedule it. And I look at this as scheduled like non-negotiable.

Every day in the morning and in the afternoon, I schedule quiet time. It’s a set amount of time and I do it no matter what. Like, I take a shower and I eat. I never say I’m so busy that I can’t take a shower and I can’t eat. In our lives nowadays, we have to schedule quiet time. That’s the second thing. In that quiet time, I answer the question, “In my role as blank, the most important thing for me is blank.”

And then the third thing is, “For example, an alert or notification comes on my phone. It’s amazing how immediate my response is, “Well, I’ll just check it.” No, no, no, I’m not going to check it right now because I’m doing something else right now. If I do it, the research tells me that it’s going to take me a significant amount of time to go back and regain that focus, so I have to start getting really comfortable with the word no. And that starts with myself.

I’m not telling people to say no to everybody else, though that might be part of it. When a person interrupts you, and they’re like, “You got a minute?” You can say, “Not right now, but I will in 15.” So, you . And when those interruptions do come, we have to recognize them as something that is going to really weaken us, really, really weaken us. So, those are three things, taking aim at the most important thing, scheduling quiet, and then really just saying no when things come.

I think that empowers people. I can do something to improve in this area. I can be a force in managing this, and that’s why I call it attention management or awareness management, is I manage it. It’s my job.

Pete Mockaitis
Understood. I like that notion. And so, you said a significant amount of time, and I’m a sucker for the numbers. I read a Microsoft study that suggested it could be 24 minutes when folks just check their email real quick for something, and then try to return to what they’re doing. What’s that from you see?

Joe McCormack
They’re all over the place. They could  But the issue is that it’s not…we think that it takes just a nanosecond to regain attention, and the research is it’s like resetting, you’ve got rebuild your mind, so it takes way longer than people think.

Pete Mockaitis
So, at least a couple of minutes and maybe nearly an hour. Got it.

Joe McCormack
Yeah. And if you think about the things that people are doing moment to moment and multitasking, and the research indicates that when you’re trying to do two things, you’re depleting your attention. Now you’re doing three. It’s, like, we’re not acrobats in a circus where we’re spinning plates. That’s a skill for the rare person that can do five things at once. Most of us mere mortals struggle to do one thing well at once. So, why are you trying to do two or three? So, I think that we have to start saying no to some of those things because

Pete Mockaitis
Yeah, understood. And so, in that quiet time, I’d love to get your take with the scheduling. What do you find, in your experience and in others who are utilizing this, are some of the most sensible appropriate times to really schedule that in, make it work well for the day?

Joe McCormack
I liken it to like taking a shower. If you like taking a shower at night or in the morning, that’s really up to the person. The issue is

So, the people listening to it right now are like, “Well, all right, that sounds great. I want to do it.” So, when you sit down for 5 minutes and it’s quiet, it’s really noisy because you’re not prepared for it. So,

So, what I’ve devised are just some suggestions of things to prepare so when it comes, you’re ready for it. So, if you think about it, how would you  It’s like listening to a podcast. In a moment I want to listen to a podcast, you curate the podcast. People set your podcast, they subscribe to it, they’re ready for it, they come to listen, they’re ready to go. You don’t just drive your car while looking for a podcast, you’ll crash so you have to prepare before you get in the car.

Same thing for quiet. Think, “What am I going to do in this time of quiet?” And I came up with categories. You can come up with an infinite number of them. One is nothing. there’s a lot of books and research that say it’s good and healthy to let your mind wander and not focus on anything.

Another one is, it might sound funny but  Or plan, or read, or be thankful. Thanksgiving is a big day, right, for a lot of people. Write a list of things, if you have a tough life, that you’re thankful for. I’m thankful for shoes, electricity, my job. I’m thankful for the car. Whatever you’re thankful for, just write a list for 5 minutes, 10. And just come up with an activity and then do that for a set amount of time. And don’t try to be good at it. Just do it. This isn’t a contest. This is like you plug in your device to recharge it. This is the recharging of your brain.

And connected to that is  Don’t go to bed when you’re done and wake up when you feel like it. It’s all part of quiet. It’s like your brain needs to restore itself. It’s under attack all day long. You need seven to eight hours of sleep. And the research tells that high schoolers and college students, they don’t get nearly enough sleep, and they’re on their phones all day long. This is a bad combination. Really bad.

Pete Mockaitis
Certainly. Well, so you’ve laid that out there well. And I’m curious, in terms of you schedule the quiet time, you’ve got a plan, it’s curated for what goes down. And one of the biggest things is you establish your “In my role as blank, the most important thing is blank.” Maybe I could put you on the spot, for today, what did you come up with in terms of these critical sentences?

Joe McCormack
Funny you asked. You’re not putting me on the spot because I do this every day. There’s three big things that I did. One is I prepared for this podcast, all right? That was the first thing because it’s an important thing. I’ve written a book and I need to explain it so I need to prepare. The second thing that I did was I texted my kids. I’ve got kids in college and they’re always moving around and I travel as well so I’d like to stay connected to them. I’d let them know that I’m thinking about them.

A very close family member overseas, my brother-in law’s mom passed away so I prayed for her because I just found out she passed away. And I had a meeting with a startup, which was I got some guys in special operations that have retired and started a new business, and we were talking about their company and their vision and I was helping them with that. So, those were categories. And I do that every day.

And sometime it’s hard to come up with what’s the most important thing and not have it be just a to-do list. But, really, the reason I do it is because it orients my day. It gives my day an orientation so these are things that are like…do you ever go through a day that’s just a blur?

Pete Mockaitis

Yeah.

Joe McCormack
These make the days less of a blur because it makes the days more purposeful and more intentional and less like, “Oh, it’s 10:00 o’clock at night and I don’t know what I did. I can’t remember. And it’s not just today. It’s like I go back for a week, a month, and I can’t remember anything. My day is just a…” The whole thing is just a complete, like, “I’m in my life but I don’t remember any of it.” And that helps orient the day towards those things. And I think, for me, it’s been extremely helpful to do that and I’d like to suggest to other people to do the same.

Pete Mockaitis
Absolutely. And just to be able to feel like a winner in terms of, “Okay, I had, I don’t know, hundreds of potential to-do items land in my world, and I did 40 of them. Is that good? I don’t know.” As opposed to, when you’ve established, “All right. In my role as this, the most important thing is that,” and you do those things. You say, “All right, that feels good.” You can feel victorious with the day and ready to take on the next one.

Joe McCormack
You’re absolutely right. There is a book, actually a speech that was given by Admiral McRaven. As you may recall, he was the head of joint-special operations command, and then he gave a speech at the University of Texas. And the point of the speech was, “The first thing you need to do every day is to make your bed.” So, he wrote a book about this.

And what struck a lot of people was when he said that, his point was start your day with a success, and even if your day is a complete failure, when you come home at night, and this is brilliant, and you see that you did the first thing well, your day would not have been a total disaster. And it’s funny, when I was a kid, my dad would always tell us, “When you wake up, get up. And when you get up, make your bed.”

And McRaven, he wrote a whole book about making your bed, and I think the most important thing, do the most important thing. Do that and you’ll feel like you’re making progress in your life because you’re doing the most important thing and not forgetting that.

Pete Mockaitis
Yeah, I think that’s dead-on. And so, let’s talk about roles for a second. I mean, I imagine we could generate potentially dozens of roles and names for them. What are some of the biggies that come up again and again for you and clients?

Joe McCormack
Yeah, you have your role as leader, subordinate. I mean, everybody has got a boss. You can go to different characteristics like visionary, helper. You can go to partner. You can go to friend. You can go to brother or sister, parent, neighbor. I mean, there’s just things of

So, you think about your role, like during the day, it’s not like the great schizophrenia, that’s not the point. who am I today and what am I doing and what are the expectations? What’s important?” And once those get defined, it brings a lot of clarity. Next it brings a lot of the noise down because I’m clear in this moment right now, I’m not trying to be a father. I’m trying to be an author of a book and you’re the host. You’re not the host and an investment banker, even though that might be something you would do.

So, it gives people clarity about trying not to do ten things at once.

Pete Mockaitis
Yeah. You have a fun turn of a phrase weapons of mass distraction. Can you give us some examples of those and what do we do about them?

Joe McCormack
I think if you just look at your life, there are…a

If you look at it as almost a threat and a reward, but it’s both, it can be helpful but it can also be very, very damaging at the same time. And it has to be managed as such, that it’s not…like, if you look at people bring their phone to bed. It doesn’t belong in bed. It belongs on a table in another room. Put it in another room. Buy an alarm clock.

I’ll tell you a funny story about that. I used to use it as an alarm clock. Well, what happens was I used it as an alarm clock, but then I want to check something, and the next thing you know I’m online, and two hours later I don’t know what I’m doing. So, I put it in another room and I bought an old-school alarm clock. So, the clock just changed a few weeks ago. I don’t have my phone to automatically update. I need to remember to change the clock. This was pretty old-school, right? So, I‘ve got an alarm clock, it sits six feet from me, and I didn’t change the time. So, I get up, set the alarm, wake up, it’s on a Sunday, I go to church, I go there, there’s nobody there.

Pete Mockaitis
Oh, wow.

Joe McCormack
You know what’s so funny? There’s an old lady sitting there, and then there’s a guy sitting in the back, and it was kind of cold, so I’m like, “I don’t know, maybe people didn’t want to come because it was kind of cold.” I mean, I just said this in my head. So, I sit there, and then this old lady, she comes up to me, and she’s like, “Where is everybody?” And I’m like, “I don’t know. Maybe it’s cold.” And I’m sitting there, and I’m like, “Oh, the clock’s changed. I’m using an alarm clock. My iPhone didn’t tell me. Oh, I guess that’s not the worst thing in the world.” I sat there for an extra hour.

Pete Mockaitis
Oh, yeah, there you go.

Joe McCormack
I had built in quiet time. I had another hour but I didn’t go anywhere. My kids were like, “What did you do?” And I’m like, “I just sat there. I mean, why not? There’s worse places to be, right?”

Pete Mockaitis
Oh, certainly. Nifty. Well, understood. So, the phone is one of them. And what else?

Joe McCormack
elusive 600. And, basically, the research tells us our brains are great processors, so they process, let’s say, at a rate of about 750 words per minute. This is conscious and subconscious thinking, how fast you can think. People can speak about 125 to 150 words a minute.

So, if you take 750 words per minute processing minus 150 words per minute speaking, you have about 600 extra words. That’s what the brain is thinking while you’re talking, and thinking while you’re listening. And we gave it a name, it was given by a friend of mine, Sharon Ellison, and it’s called the elusive 600. So, in that, those are the thoughts that go through our mind all day long.

Now, if you think about this, so when you’re listening to somebody, or you’re talking to somebody, or you’re just talking to yourself, you’re just walking from thing to thing, what are we saying to ourselves while we’re doing that? And you look at conversations that go bad. So, one of the things we talk about in the book is listening, and I call it you have to be in the moment and give listening as a gift. So, I have no agenda, I’m just listening, like you’re listening.

So, in the moment, thoughts can pop into my head. And if you’re a bad listener, I can’t listen to that thought right now. I just have to ignore it. I have to stay focused. So, random thoughts, negative thoughts, useless thoughts, thoughts that are just not timely thoughts, like, “Oh, I’d love to check this sport, this score in the game.” Well, I’m right in the middle of writing somebody’s evaluation. That’s not a good time to go check the sports score. Like, the quality of that evaluation is going to be in great part how much concentration and focus I gave it. But if a thought pops into my head, it doesn’t have to be prompted by technology,

In the example I used, it’s like if you’re in an office, walk from one side of an office to another to do something and see what people do along the way. They’ll be like going to the copy machine to get a copy, and then they stop to do this, and it’s all random thoughts. Stay focused. Are you getting a copy? I just did this today. I’m getting a copy then I go and get a cup of coffee. It’s like, “No, get the

Pete Mockaitis
Yeah. Well, let’s talk about the shutdown, say no. What is the answer to untimely thoughts? Maybe that’s a big question many meditation teachers have wrestled with for millennia.

Joe McCormack
I just think Just keep on saying no. Like, there’s a power to the word no. Say no to things that are irresistible. No. Because there’s a power to it.

When you hear a person say it, it’s powerful. “Would you like to go to the game tonight?” “No, I can’t. I have something else to do.” I’m not encouraging people to walk around and tell their workmates and their colleagues no all the time because that would be anarchy.

powerful one at that. And people who are successful do this all the time so there’s nothing new about this. This is an old-school answer to a new-world problem. But this new-world problem presents itself as an irresistible problem. Like, “I can’t say no.” Well, we have to learn to or relearn to say no.

And this is why I call it attention management. I’m managing my attention.

Pete Mockaitis
Well, Joe, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Joe McCormack
I think for people, I think a lot of people struggle with this. It’s certainly a big work thing where there are so many things competing for our attentions but it’s really, this competes in all facets of your life. So, it might be discouraging or difficult for people, and I just want to tell people that

Pete Mockaitis
All right. Well, then, now could you share with us a favorite quote, something you find inspiring?

Joe McCormack
My father was a huge impact in my life and one of his quotes was, “Do something even if it’s wrong,” and he would always qualify it, not morally wrong or legally wrong, but just his impetus was just do something. Just don’t stand around waiting and thinking. Just keep on moving, keep on doing something, which is one of my favorite quotes from him.

Pete Mockaitis
And how about a favorite study, or experiment, or bit of research?

Joe McCormack
The elusive 600 that I mentioned before we shared, I don’t know exactly where the original research came from, but it came from a woman, a consultant. And what I love the most about it is it gives a word or a name to a reality that people live with, and now they have a name for it. Like, “Oh, that’s my elusive 600.” And I’ve taught our courses at the Brief Lab for now over seven years, and that term has got a stickiness to it, and I owe a lot to that consultant who shared that with me.

Pete Mockaitis
And how about a favorite book?

Joe McCormack
One of my favorite books, the book is called “Isaac’s Storm” and it’s a book about a hurricane that hit Galveston in 1900. It’s a tragic part of history but it was a storm that nobody knew was coming. And we look at today like everybody knows in advance what bad things are going to happen, it’s like predicting the future. And this was a story about the technology and the science was advancing but it wasn’t quite there yet, and nobody knew. It’s a tragic story but it’s one about like our world is imperfect, and no matter how much technology we think we have, we’re always a little bit behind.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with listeners and clients; they repeat it back to you?

Joe McCormack
Well, in the work that we teach at the Brief Lab, one of the big ones we do in the world of being clear and intentional as communicators, “it gives people a sense of clarity and purpose when they talk, that I just did this day. I just love when people get that concept and use it because it makes them so much easier to understand.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Joe McCormack
Go to TheBriefLab.com and we have resources there. You can download two free chapters of the book “Noise.” We have tools that people can use. There’s a treasure trove of resources. We teach elite military organizations and corporate leaders and teams not only how to be concise communicators but now with noise, how to be clear thinkers.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Joe McCormack
Yes.

Pete Mockaitis
All right. Well, Joe, this has been a lot of fun. I wish you lots of luck in managing the noise and enjoying all the fun that comes with having that handled.

Joe McCormack
Thank you so much for having me.

483: How to Take Control of Your Attention with Nir Eyal

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Nir Eyal says: "It's not good enough to know what we should do... It's also about knowing what we should not do."

Nir Eyal identifies the surprising reason why we get distracted and how you can overcome it.

You’ll Learn:

  1. Why mainstream productivity advice doesn’t work
  2. The four steps to becoming indistractable
  3. The real motivation for all human behavior

About Nir

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming ProductsIn addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business ReviewTechCrunch, and Psychology TodayNir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), EventbriteAnchor.fm, and many others. Nir attended The Stanford Graduate School of Business and Emory University.

Resources mentioned in the show:

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Nir Eyal Interview Transcript

Pete Mockaitis
Nir, welcome back to the How to be Awesome at Your Job podcast.

Nir Eyal
It is so good to be back. Thank you.

Pete Mockaitis
Well, I think we’ll have a lot of fun talking here. It’s funny, your book wasn’t even close to out but we were already talking about it last time. So, I’m excited to dig into greater detail here.

Nir Eyal
Yeah, me, too. Well, what can I tell you? We got a lot to talk about since last time.

Pete Mockaitis
Well, we do. But, first, I need to at least touch upon your habit of running barefoot in New York City. What is this? Isn’t that gross and dangerous?

Nir Eyal
Oh, yeah. This is weird, right? Let’s see, so a few years ago. First of all, I want you to know, I have, for almost my entire life, hated physical activity of any sort, shape, or form.

And then I read this book called Born to Run which is this book that explores or has this hypothesis that. The way we actually kill the animals wasn’t by arrows and spears at first. It was that we evolved the ability to run after our prey. And, in fact, our people in Africa still, to this day, who do what’s called subsistence hunting, they run down animals, and that’s their dinner.

A long way of saying, I just thought that was super cool, and I thought, “Well, if that’s how we were born to run, right, to borrow from the title of this book, well, maybe I’ll give it a shot.” And part of the reason I always hated running was that I constantly had knee pain and joint pain and shin splints, and I decided to, first, use minimalist shoes, very, very soft, very, very small-soled shoes. And then I actually moved to barefoot-barefoot, like nothing on my feet, and this is the first time that I have run without pain. I still get winded, right? I run for a long time, or I run fast, but I don’t have anymore muscular pain or joint pain.

And so, I’ve been doing it for about four years now. And I moved to New York City a few years ago, and I kept it up around here, believe it not. I get a lot of funny stares and funny looks but, thankfully, haven’t had any injuries.

Pete Mockaitis
Well, that’s great. I guess I’m just imagining, no offense to New York, coming from Chicago, like a broken 40 bottles on the sidewalk, and “Argh.”

Nir Eyal
You know, what we’ve done here. You know, Indistractable, my new book, has so many pearls of wisdom. Now that people have heard this crazy thing I just told you, they’re not going to listen to anything else I say.

Pete Mockaitis
Yeah, credibility shot.

Nir Eyal
Exactly. This is not what the book is about at all. But I think if there’s one thread that does run through a lot of different things I do, is that I love to challenge convention, right? I love to overturn apple carts. And in an age where, you know, the entire time I’ve grown up, I’ve always been told that we need lots of cushion beneath our feet in order to protect us and help us run faster. And Airs and Reeboks, they all tell us that that’s what’s needed.

And so, I just really love this way that actually turns out that these thick-soled shoes may actually be part of the problem for a lot of runners, not for everyone, right? If you like to run and you like a lot of cushion and you’re not having any pain or discomfort, well, then good on you. Keep doing it. But, for me, it wasn’t working and I tried something else. And, in my case, it was running shoeless.

Pete Mockaitis
Okay.

Nir Eyal
And, by the way, I don’t run everywhere in New York. Like, there are paths that you can run on where it’s relatively clean and relatively safe.

Pete Mockaitis
All right. So, you’ve never had a nasty shard of anything get wedged into your foot and cause it to bleed?

Nir Eyal
Don’t jinx me, bro. But so far so good. No, I’ve never had anything. Because what’s interesting about the way we run is that if you run correctly, you should land very softly on the ground.

When you run without shoes, you actually can’t run incorrectly. It hurts. You feel it immediately. You get this feedback right away. And so, I don’t land very hard on the ground. It’s amazing how our feet have evolved to prevent injury.

Pete Mockaitis
Okay. Well, I’m satisfied.

Nir Eyal
Take my word for it. You don’t have to do it. It’s okay.

Pete Mockaitis
All right. Well, so you’ve been putting a lot of time in research into this notion of becoming indistractable. Can you share with us kind of why did this become a passion point for you and you’ve chosen to invest your energies here?

Nir Eyal
Yeah, so I wrote Hooked about five years ago, this book which was subtitled “How to Build Habit-Forming Products.” And that book is really about this question that I had at the time of, “How do we get people to use our products and services?” So many products and services out there are wonderful, they’re great, they improve people’s lives, if they would only use them.

And so, I wanted to understand the psychology behind how some of the world’s most habit-forming products do what they do, right? How do companies like Facebook and Twitter and Instagram and WhatsApp and Snapchat and Slack, how are they designed to get us to keep coming back? And wouldn’t it be great if we could take that same secret sauce and apply it to all sorts of products and services, right, to build healthy habits?

And so, that’s what Hooked was all about. I’ve looked for this book, I couldn’t find it, so I decided to write it myself. I taught for many years at Stanford at the Graduate School of Business, and at the Hasso Plattner Institute of Design, and that was the subject of my first book.

Now, shortly after that book was written, about a year and a half, two years after that book was written, I found that my behavior was changing in ways I didn’t always like, to be honest with you. I remember this one occasion, I was sitting with my daughter, and we had this afternoon together. And we had this book of activities that daddies and daughters could do together. And one of the activities was to ask each other this question, and I’ll never forget the question. The question was, “If you could have any superpower, what superpower would you want?”

And I remember the question but I don’t remember her answer because when she was telling me the answer to this question, I was busy on my phone. I was checking some bit of internet nonsense. And so, that’s when I realized, “Wait a minute, I wrote the book on how to build habit-forming technology, I understand the guts of how these companies do what they do, I teach companies how to build healthy habits, and yet, here I am, getting unhealthfully hooked myself.”

And so, I thought, “Wow, if I’m struggling with this, then I bet a lot of other people are struggling with this as well.” And this was several years ago. But, now, we definitely see that. At the time when I wrote Hooked I had to convince people that Facebook and Slack and WhatsApp and Instagram and all these products didn’t just get lucky, that, in fact, they were designed with consumer psychology in mind, that consumer psychology really matters, that these people understand what makes you click and what makes you tick better than you understand yourself.

Today, I don’t have to sell that anymore. People know this is true and, if anything, the problem is we overuse these technologies. So, that’s when I decided, as I do in the case of every time I have an idea for a book, I read everything I could possibly find on the topic of distraction, of psychology, of addiction. And what every other book said, the conventional wisdom, what we all hear today is that technology is the problem, that these companies are addicting us, that it’s melting our brain, that it’s hijacking us.

And the more I dove into that psychology, I realized it wasn’t actually true. Not only that, not only was it not true, it didn’t work, right? They all basically say the same thing. They say, like, basically the problem is technology, right? Cut it out of your life, do a digital detox, go on a 30-day whatever retreat, just get it out of your life, and that’ll solve the problem.

So, I did that. I followed the advice. I did what they told me, I went on a digital detox, I bought a feature phone that didn’t have any apps on it, I bought a word processor on eBay from the 1990s, they don’t even make them anymore, but has no internet connection, and that’s what I used to do my writing, and it didn’t work because I still got distracted.

I would start to write, and writing is really hard for me, it doesn’t come naturally, and I would say, “Ah, this is really hard. Maybe I’ll just read this book on the bookcase for a few minutes because that’s kind of related to my work,” or, “My desk needs organizing,” or, “I should probably take out the trash.” And I found myself constantly getting distracted, and that’s a big problem because, the fact is, if you want to do creative, in my field it’s writing, but no matter what creative endeavor you want to do, without focus, without doing what it is you decide you’re going to do, nothing gets done, right? All of your amazing genius ideas stays stuck in your head. You have to produce.

And this idea that the technology was the problem, one, it didn’t work, two, it’s super impractical because my audience and I live online, right? I need these tools to reach people who might be interested and who could be helped by the work I’m doing. So, all in all, I just was really disappointed with the current solutions so I started diving to the psychology of, “Why do we get distracted in the first place?’ I mean, to me, that’s such a fascinating question.

Aristotle and Socrates had this question 2500 years ago, this question of akrasia, they called it, this tendency to do things against our better interest. So, the question is, “Why is it that despite the fact that we know what to do, we don’t do the right thing?” We all know there’s tons of self-help books in the nutrition space, and they all basically say the same thing, right? Like, we know how to get healthy. Workplace productivity, we know how to be productive, just do the work, right? We know how to have better relationships. Be fully present with those you love. Why don’t we do it?

And so, that’s really the question I seek to answer in Indistractable, “Why don’t we do we say we’re going to do? And what would life be like if we were indistractable?”

Pete Mockaitis
Okay. That’s really juicy there. So, this is an ancient problem, the human being becoming distracted and pursuing things that are not in our best interest. So, the devices, I guess, Nir, you’re somewhat off the hook for addicting us all the more and destroying our lives. They are not 100% to blame and you’re sharing that is also, I guess, reduced as well. So, let’s hear it. What can be done with regard to this human tendency to defeat distractions, be they digital or otherwise?

Nir Eyal
Yeah. Well, I will tell you that in this day and age the technologies have gotten so good and so pervasive, as they have become more persuasive, that the world, if you don’t know these techniques, if you don’t become indistractable, they’ll get you. Not only that, they’ll get your work colleagues, they’ll get your kids. Like, the cost of living in an age where there is so many good things to explore, whether it’s online, whether it’s in social media, on YouTube, there’s so many interesting things to explore.

I don’t think it’s necessarily bad per se. it’s just that if you don’t have these techniques, it is easier than ever to succumb to distractions. So, it’s not your fault that these things exist. But here’s the sad reality. It is our responsibility. This stuff is not going away. And if you wait for legislators to do something about it, if you hold your breath waiting for the geniuses in Washington to fix the problem, you’re going to suffocate.

So, what I learned in this process is actually a very empowering and hopeful message, that we have more power than we know. That, in fact, by calling these things addictive, by thinking that they’re hijacking our brain, we are actually, ironically, making it so. It’s called learned helplessness. That when we say, “Oh, those algorithms are hijacking my brain and it’s addictive.” Especially when people talk about their kids, by the way, it’s fascinating, right? They’re absolutely convinced that there’s nothing they can do about it, that these kids are just addicted to these video games.

And, in fact, there’s been many studies done on people who are actually pathologically addicted to various substances like alcohol, like the various drugs, and it turns out, the number one determinant of whether someone recovers after rehab is not the level of physical dependency, it’s actually their belief in their own power to change.

And so, that’s really the message. If there’s one message of this book, it’s to look at the root causes of distraction and then do something about those root causes, not the proximate causes, starting with, and this is kind of, I’ll just name the four parts of the indistractable model, then we can dive deeper into the parts that interest you.

So, the indistractable model has these four parts. So, I want you to kind of picture in your mind here a number line, right? So, it extends left to right, it extends out from and into infinity, let’s say, so you have this horizontal line on one side, and on the right side, we have traction. Traction is any action that you take that draws you towards what you want in life, okay? The word traction actually comes from the Latin trahere which means to draw towards. So, things that you do, actions you take that move you towards what you want in life.

What’s the opposite of traction? Distraction. Right, the opposite of traction is distraction. Distraction is anything you do that moves you away from what you want in life, right? So, it’s anything you do unintentionally. So, the idea here is I’m not going to be the moral police and tell you video games are bad, but watching a sports match is somehow good, right? If it’s something that you want to do, whether it’s check YouTube, look at Reddit, watch sports games on TV, whatever it is you want to do, if you plan to do that activity, that quote “the time you plan to waste is not wasted time.” As long as you plan to do that, it’s traction.

If it takes you off track, right, if you’re with your daughter like I was, and I plan to spend time with her, and then I get distracted with my phone, well, that took me off track, it made me do something I didn’t want to do, so that’s distraction. Okay, so that’s traction and distraction.

Now, you’ve got this horizontal number line. Now, imagine two arrows pointing to the center of that number line, and these two arrows represent the things that either lead us to traction or distraction. They are two types of triggers. We have external triggers and we have internal triggers. External triggers are the things that prompt us to action in our environment that move us towards traction or distraction. So, the pings, the dings, the rings, anything that moves you to traction or distraction.

What also moves us to traction or distraction is the internal triggers which aren’t around us, they’re not in our environment. These are cues to action that start from within us. And what’s probably the biggest revelation that I had writing this book in the past five years was that distraction starts from within because all human behavior, everything we do is not motivated for the reason most people think. Most people think that motivation is about the pursuit of pleasure and the avoidance of pain. This is called Freud’s Pleasure Principle. Not true. It turns out we are not motivated by the desire to seek pleasure and avoid pain. Neurologically speaking, it’s pain all the way down.

All human motivation is prompted by a desire to escape discomfort. It’s called the homeostatic response. So, physically, if you think about, okay, you feel cold, you put on a jacket. If you’re hot again, you go indoors, you feel hot, you take it off. If you’re hungry, you feel hunger pangs, you eat. When you’re stuffed, okay, that doesn’t feel good, you stop eating. So, those are physiological sensations, this is called the homeostatic response.

The same is true to psychological sensations, right? So, when you feel lonely, what do you do? You check Facebook or maybe Tinder. If you feel uncertain about something, before you scan your brain, what do you do? You check Google. If you are bored, what do you do? You check Reddit or news or YouTube or all these different products to satiate that uncomfortable emotional state. Even the pursuit of pleasure, in fact. Desire is uncomfortable, right? There’s a reason we say love hurts, right, because even wanting something is psychologically uncomfortable.

So, this means, if we believe that all behaviors is prompted by the desire to escape discomfort, that means that time management is pain management. And if we want to do the things we say we’re going to do, in business, in life, in our creative endeavors, we have to understand how to master these internal triggers. So, that’s the first step. Master the internal triggers. The second step is make time for traction. The third step is to hack back the external triggers. And the fourth step is to prevent distraction with pacts. So, that’s basically the outline of this book. Lots of tactics, that’s the overall strategy.

Pete Mockaitis
Well, I’m fascinated by this principle here that it’s all pain avoidance and, I guess, you’re putting desire in the category of pain because I’m thinking, “Well, we certainly do things just for the fun of it.” Like, going on a honeymoon, I’m thinking.

When I went to Hawaii with my wife, it’s like there wasn’t something we were trying to escape. I mean, yeah, it was cold in Chicago but we were primarily thinking, “Oh, Hawaii. It’s going to be sunny and fun and enjoyable, and we’ll just get to be together.” So, I guess I’m just wrapping my brain around this notion that it is, in fact, all pain avoidance as opposed to pleasure seeking.

Nir Eyal
Yeah, so it’s a perfect example. So, why does the brain make us feel good, right? If the idea is that we have this pleasure response, we definitely have this response to pleasure. But, in fact, it turns out that we don’t do things because they feel good, we do things because they felt good in the past. We have a memory, an association that creates a desire, a longing, an uncomfortable itch that we seek to scratch because we have this memory of how it felt in the past. And that’s the driver. Even the pursuit of pleasure is itself an escape from discomfort.

Pete Mockaitis
Intriguing because I’ve had previous experiences of going on vacation or taking a break from responsibility and just hanging out with people and enjoy. Because I’m recalling that, I’m experiencing a desire, a form of discomfort, it’s like that is the thing I want, and I’m trying to escape that desire by doing it.

Nir Eyal
Right. Exactly. So, that longing, that wanting, that craving, is, in fact, what’s driving your behavior, driving your action.

Pete Mockaitis
And I’m intrigued now, I’ve heard in the realm of marketing, for example, that it seems like it’s almost always a better pathway in terms of effectiveness to deal in pain as opposed to pleasure. So, I’ve read that before, I don’t know. You do a lot of research. Can you lay it on me some studies that point to this truth?

Nir Eyal
Yes, so it’s not that we create pain, that’s sadistic, right? We would never want to create pain in our customers. It’s that the role of all products and services is to scratch some kind of itch, right? If the customer doesn’t have any kind of discomfort, there’s nothing for us to do. They don’t need anything. So, if you’re cool, if you’re chill, you don’t need anything.

So, for example, I was on a flight, this is a terrific example of the point. I was on a transcon flight and there was a guy in the aisle seat across from me, and he was clearly passed out, he had the pillow under his neck, he had a blanket on, he was sound asleep. And the flight attendant comes by, and she says to him, “Sir?” He’s sleeping, he can’t hear, so she says it again, she says it a little louder, she says, “Sir?” He doesn’t wake up. Finally, she says it even louder, she said, “Sir!” He wakes up, he’s like, “Whoa, whoa, what is it?” She says, “What would you like to drink, sir?”

And this is a perfect example of, “Would he want a drink?” “Yes, when he’s thirsty, not when he’s asleep.” And so, this is a terrific example of how, yes, we want things, right, he would want that water but only if he felt the internal trigger, only if he had that thirst, and that drove his desire to ask for the drink. When he’s sleeping, he didn’t feel the internal trigger. He didn’t feel that pain point, and so he didn’t need anything to help him out in that circumstance.

Pete Mockaitis
Okay. Well, so I’d love to talk about some of these internal triggers and pain management things on the inside because I think the external stuff, you’re right, I think we’ve hard a lot about, like put the technology away, avoid the temptations or distractions, lock it in another room or leave it in your bag or your car or whatnot. And I think I’m noticing more and more in my own life, it’s sort of like, “You know, if there is a bowl of chips in the kitchen, I will probably eat a chip. If there’s a bowl of grapes in the kitchen, I’ll probably eat a grape.”

And there you have it. It’s just that simple. It’s sort of like the environment itself is extending an invitation, “Would you care for a grape? Would you care for a chip?” It’s like, “Well, as a matter of fact, yes, I would. Thank you.”

Nir Eyal
If it’s right there, absolutely. So, this is called Lewin’s Equation, and we’ve known this for decades and decades now that our behavior is shaped by the person and their environment. So, the easier something is to do, the more likely people are to do it. So, if the external trigger is right there in front of you, it’s more likely that you will do that behavior. It doesn’t mean you’re powerless. And so, this is a super, super important point.

It is true that the world today is more potentially distracting than ever, and, by the way, it’s only going to get worse. If you think things are distracting now, wait a few years until we have virtual reality and God knows what else technologies we’re going to have. However, the antidote to impulsiveness is forethought.

So, as powerful as these technologies are, as powerful as these algorithms and these things that we’re carrying around with us everyday in our pockets, these minicomputers, as powerful as they are, we are more powerful if we plan ahead. If we don’t plan ahead, they’re going to get you, right? Just like that bowl of M&Ms, it’s going to be sitting there waiting for you. But we can plan ahead. We can take actions today that prevent us from getting distracted in the future.

Pete Mockaitis
Well, what are some of these most highly-leveraged actions we can take today to help ourselves in the future?

Nir Eyal
Yeah, so the first step has to be mastering these internal triggers that we talked about, that very first step. There’s only two ways to do that. We either fix the problem, we fix the source of the discomfort, or we learn methods to cope with the discomfort.
I give people lots of techniques that they can use that actually come from acceptance and commitment therapy, that come from a few other techniques. It really comes down to three things to master these internal triggers, to cope with these uncomfortable emotional states. It’s either reimagining the internal trigger, reimagining the task, or reimagining our temperament. And there’s all kinds of tools and techniques that we can use to do those three things.

One of the things we need to do, one of my favorite things that we need to remember, is not to believe these myths around our temperament. This is probably one of the most common self-defeating behaviors we see. You might’ve heard of this concept of ego depletion, this idea that your willpower is depleted, it’s kind of like a gas tank. This got me all the time. I used to come home from work, I’ve had a long day, I deserve to relax, so I switched on Netflix, and I’ve got no more willpower left, it’s been depleted so I’ll open up that pint of Ben & Jerry’s ice cream.

And it turns out, this idea that willpower is a depletable resource got a lot of credibility at some point, that there was some studies done a while ago now, more than a decade ago, but it turns out it’s not true, that these studies did not replicate. This idea of ego depletion is simply not true except in one case. That one case is when you believe it is true. So, if you were the kind of person who believe that they were spent, that their willpower is a limited resource, you behaved accordingly.

So, one of these lessons around reimagining your temperament is to stop believing these myths that you have an addictive personality, or you have a short attention span, or that your willpower is depleted, unless of course you actually do have a pathology, which is the case for some people but of course not the majority of people. But these traits, these beliefs that we have, that our temperament is somehow making us do these things are really self-defeating. We have to reimagine our temperament. That’s just one technique among many, many, many others in the book around mastering these internal triggers.

Pete Mockaitis
Well, could you give me, perhaps, the most compelling study or evidence bit about willpower being depletable is a myth and, in fact, you can go on and on and on?

Nir Eyal
Right. So, the right way to look at it, so this is an idea that was proposed around it. If that’s the case, if willpower is not a depletable resource, then what is it? It turns out that willpower, and this was proposed by Michael Inzlicht. He said that willpower is simply an emotion. We wouldn’t say, “Oh, I was having a great time until I ran out of happy,” right? That’s ridiculous. So, we don’t run out of an emotion.

And so, similarly, that the antidote then is to not to give ourselves this excuse that we deserve a break, that we’ve run out of willpower, but rather that this is a passing feeling. And so, I give techniques in the book around how we can deal with these uncomfortable emotional states. Just like any internal trigger, we can use these techniques from acceptance and commitment therapy such as the 10-minute rule, which I use probably every single day.

The 10-minute rule says that when you’re about to give into something, right before whether it’s that piece of chocolate cake, or, “I’m just going to check out something on YouTube, or look at my email even though I’ve planned something else to do,” we give ourselves 10 minutes. Ten minutes to let ourselves feel that uncomfortable emotional state, try and get to the bottom of what’s creating that emotional state, boredom, loneliness, fatigue, uncertainty, whatever it might be. And then, in 10 minutes, if we still want that thing, we can give into it. So, that’s just one tactic among many.

In fact, I have people kind of track their distractions throughout the day so that they can figure out the three categories of, “Is it an external trigger that caused the distraction, an internal trigger that caused the distraction, or was it a planning problem?” The planning problems are the things that we didn’t properly plan for on our day. That’s probably one of the most common problems that I see these days, is that, in this day and age, if you don’t plan your time, someone else will.

And so, you cannot call something a distraction unless you know what it is distracting you from, right? Think about that for a minute. How can we call something a distraction if we didn’t plan something else to do with that time, if we didn’t plan the traction in our day? So, I actually have an online tool that I built specially for this, anybody can access it, it’s free, where you can go and actually plan a template for your ideal week.

Now, it doesn’t mean you’re going to follow it rigidly, and if you go off track, you’re going to beat yourself up. No, no, no, that’s not the answer. The idea is that you have a template that you can look at and say, “Okay, what did I plan to do with my time, even if it is going on YouTube or Reddit or whatever, what did I plan to do with my time? And if I did anything that’s not that, that’s a distraction.” But you can’t do that unless you make time for traction, unless you do what I call turning your values into time.

Pete Mockaitis
Okay. So, we got the reimagining there with the willpower consideration. And how do we do the reimagining of trigger attacks?

Nir Eyal
Right. So, reimagining the trigger is all about changing our perception of that uncomfortable emotional state. And this comes back to self-talk. A lot of people, when they feel these uncomfortable emotional states, they’ve been conditioned, because of many of these distractions all around us, to impulsively jump to it. And the idea, instead, is to reimagine how we think about those internal triggers so that when we feel the uncomfortable state, we tell ourselves a different narrative. And people tend to fit into two different kinds of narratives. I call it the blamers or the shamers.

The blamers say, “Ah, it’s the distraction doing it to me. It’s the technology’s fault. It’s doing it to me.” The shamers say, “Oh, there’s something wrong with me. There’s something wrong about my temperament,” as we talked about earlier. And the answer is neither of those things. The answer is that it’s not about blaming or shaming. These are actions that we take and our actions can take, or can change, that is.

So, if we respond differently to these internal triggers, if we see them as, “Okay, this is difficult, this is boring, this is hard. I’m stressed right now, but that’s how we get better.” That’s my path to improving this skill, for example. It’s a much healthier way to look at it. And then reimagining the task, I draw from the work of Ian Bogost who’s done this amazing research around how we can make anything fun. And he actually hates, you know, we probably remember as a kid, the Mary Poppin’s method of putting a spoonful of sugar on stuff, and he says, “That’s actually terrible advice,” that we don’t want to layer…

Pete Mockaitis
Sugar is unhealthy.

Nir Eyal
Sugar is terrible enough. Right. Exactly. And it’s a purely extrinsic reward. And we know the difference between extrinsic and intrinsic rewards. When something is extrinsically pleasurable, we don’t stick with it for that long. We do it just for the reward. That’s the only reason we do it. So, when you pay people, for example, to draw a picture, if you pay them, they actually draw less creative art than if you say, “Hey, just do your best at drawing something creative,” because if they’re doing it for the extrinsic reward as opposed to the pleasure of doing something creative.

So, what Bogost suggests is to focus more intently on the task, add constraints to the task, so that is, in fact, the element of fun. And fun, ironically enough, doesn’t have to be enjoyable. Now that sounds weird, right? Isn’t fun supposed to be enjoyable? Well, not necessarily. We can use this idea of fun, focusing more intently on something, looking for the variability, what changes in the task. We can look for those elements to help us focus. And if we can focus on something, we can stick with it longer, we become better at it, and we do our best work.

Pete Mockaitis
And can you give us an example of how you would add some constraints or find the variability to make it more enjoyable?

Nir Eyal
Sure. So, for example, in my work, so as a writer, writing is really, really hard. I constantly feel this internal trigger of boredom, of stress, “Is what I’m doing good enough?” And so, the idea here is that I want to focus on the task more intently. So, what I do, whenever I feel myself feeling stressed about my work, I, instead, look for the variability. And this comes straight out of the techniques that many of these tech companies are using to keep us engaged, right? It’s called the variable reward. What makes a slot machine engaging, what makes television something that we can’t stop watching, is the variability, the uncertainty.

So, in my work, for example, when I find myself getting bored or stressed about the work I’m doing, I try and reassess, “What is the mystery here?” I try and look for the uncertainty, and I add in my own variable reward, my own intermittent reinforcement. So, what drives me to do my writing, in my case, but, of course, it can be different for anyone’s case, is the uncertainty, the mystery. So, you have to add some kind of challenge that you can put into the experience that makes it variable. The variability is what keeps us engaged.

Actually, this is interesting. It comes back full circle to where we started the conversation around my crazy barefoot running habit. So, it turns out that our brains are built to look for these variable rewards. If you can imagine, what kept our primal ancestors hunting, what kept them running and running and seeking was, in fact, the variability, right? Where was the animal going to go? How fast was it moving? That was all these variable elements that are core to our DNA that keeps us hunting, that keeps us searching. So, we can harness that primal instinct by looking for the variability where it may not, on the surface, exist.

Pete Mockaitis
And so, your running example, when you’re trying to add variable rewards for yourself, what are you choosing? You’re just looking for the mystery and so what else are you doing?

Nir Eyal
So, I’m looking for the mystery and focusing more intently on the task. So, it becomes about, “How can I answer this question? Where will this lead me?” You can also add various constraints. Bogost calls this a sandbox, so to speak, that, in fact, the worst thing a writer can look at, the worst thing an artist can see is a blank canvass, or a blank page. And so, what you want to do is to try and add constraints, a time constraint, for example, some kind of constraint around how you’re working to add that sandbox element to reimagine the task.

Pete Mockaitis
So, time is one. What would be some other constraints?

Nir Eyal
Yes, so output can be a constraint as well that you add, “How quickly can I do this task based on how much output is created?” All sorts of ways. So, Bogost talks about how cutting his grass is a great example that I talked to him about. Cutting your grass is not something that you would expect to be very entertaining, right? That’s something that typically people find it a chore. Well, he got super into cutting his grass. He learned about which type of seed grows best in his particular climate, and the different mechanisms of cutting the grass. It seems totally ridiculous at first, until you realize that people can focus intently on all kinds of crazy stuff. Right?

Think about that car buff that can’t stop obsessing and thinking about his cars, right? They’re totally into it, right, because they focus more intently on it. Think about the barista who’s crazy about coffee, and he wants to know every little detail. Think about the person who’s a knitter and loves and is totally engaged with all the variability and the intricacies of creating something. Now, for most of us, these specific tasks are work, but for these people, they’ve harnessed the power of reimagining the task so that it becomes play, it becomes fun.

Now, by the way, everything I’ve just told you is only one of four parts. We didn’t get to how to make time for traction, how to hack back the external triggers, and how to prevent distraction with pacts. So, there’s lots more in this book, there’s a lot that we didn’t get to yet.

Pete Mockaitis
Well, it’s intriguing to think that you can become fascinated by something that you previously were not fascinated by, and I guess you do so by focusing more intently and finding the mystery.

Nir Eyal
And it’s such a superpower. I mean, think about it, right? What if you could do that? Wouldn’t that be amazing? Like, what if you could make all sorts of tasks that are currently drudgery to you into something that actually holds your attention? To me, that’s just such a superpower as is becoming indistractable itself.

Pete Mockaitis
Right. And I guess it might help if you could maybe do a little bit of modeling of other people in terms of why is it you’re fascinated by knitting, and then they point out some things that you never noticed or thought of, and you go, “Oh, okay.” So, almost like you get a head start if you’re just really clueless about where to get going there.

Well, in our final minutes, I think there’s a couple things I need to cover. One, did you ever get the answer on your daughter’s preferred superpower?

Nir Eyal
Yeah. So, interestingly enough, I went back to her, as I was writing the book, and I actually was giving my first talk. The book wasn’t finished yet but I was asked to give a talk on what I’m working on these days so I decided to share some of the early findings from Indistractable. And I know my answer, my answer was, of course, I would want the superpower to become indistractable. I would want the power to always do what I say I’m going to do, to strive to have personal integrity. It doesn’t mean I’ll never get distracted. Being indistractable does not mean you never get distracted. It means you strive to do what you say you’re going to do.

But then I asked her, I sat down with her, and I said, “You know, I’m really sorry. I didn’t listen to what you said last time. I apologize. Can you tell me what your superpower would be because I’m going to give this talk and I’m really curious to hear what your answer would be?” And, honest to God, this is what she said, she said she would want the power to always be kind. That’s what she said. And, of course, I wiped my eyes, and I gave her a big hug because I was expecting her to say fly or be invisible, I don’t know, but she said to always be kind.

And I just thought that was so perfect because the fact is that being kind is not really a superpower, right? We all can be kind, can’t we, right? You don’t need to be born on some alien planet to have this power. Anybody can be kind. And the same goes for being indistractable. And that’s the message I really want people to hear with this book, is that when you understand the root causes of distraction, and you understand the techniques and strategies to manage distraction, anyone can have this superpower, anyone can become indistractable.

Pete Mockaitis
Beautiful. Thank you. Now, could you share with us a quote, something you find inspiring?

Nir Eyal
Here’s one of my favorite quotes, by William James, it’s, “The art of being wise is the art of knowing what to overlook.” And I think that’s a really fantastic quote because what I found in my years of researching the psychology of distraction is that understanding distraction is an underutilized trait, it’s an underutilized skill because it’s not good enough to just know what we should do, right? That’s not good enough, is to know what to do. It’s also about knowing what we should not do.

How do we keep ourselves from getting distracted? Because, at the end of the day, we all know, big picture, what we should do in our day, how to get fit, how to have a better relationship. Big picture, we know the answers. And, yet, we don’t do them. Why don’t we do these things? So, I think this is a great quote, “The art of being wise is the art of knowing what to overlook,” what we shouldn’t do, what we should not get distracted from.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Nir Eyal
Yes, so I think the challenge that I would ask people to consider is, “What is taking you off track?” Maybe I can actually give your listeners a tool, a distraction tracker, that I would challenge them to simply keep track, without judging, without beating yourself up, with being kind to yourself the way you would be kind to a friend. What is it that is taking you off track in your day? When you plan to do one thing, what are those things that distract you?

And just keeping that log, just keeping that record, and understanding that there are only three types of things that can take you off track, either it was an external trigger, an internal trigger, or a planning problem can help you start to categorize, and then effectively manage these distractions in your life so that you can make sure that you can use these technologies to empower you as opposed to being a slave to them, for example.

Pete Mockaitis
Well, Nir, thank you. This is fun and I wish you all the luck in the world as you pursue your superpower here of perfect integrity.

Nir Eyal
Thank you so much. It’s a pleasure.

482: David Allen Returns with the 10 Moves to Stress-Free Productivity

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David Allen provides an approachable overview of his legendary Getting Things Done (GTD) system.

You’ll Learn:

  1. GTD in a nutshell
  2. The saving power of an external brain
  3. Two power questions for prioritizing

About David

David Allen is an international best-selling author who is widely recognized as the world’s leading expert on personal and organizational productivity. He wrote the international best-seller Getting Things Done, which has been published in over 28 languages. TIME magazine heralded it as “the defining self-help business book of its time.” He and his wife Kathryn run the David Allen Company, which oversees the certification academy and quality standards for Global Partners offering Getting Things Done courses and coaching around the world.

Resources mentioned in the show:

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David Allen Interview Transcript

Pete Mockaitis
David, welcome back to the How to be Awesome at Your Job podcast.

David Allen
Pete, thanks for inviting me again. Yay, glad to be here.

Pete Mockaitis
Oh, well, I am too. And I’ll tell you, boy, it’s been quite a ride since we had you in Episode 15. That’s over three years ago. And so, I’d love to get a quick little update in terms of how is Amsterdam living and then what’s been sort of your new learnings over the last three years?

David Allen
Wow! Let’s see, you got a couple of years and I can fill you in but, look, I can probably tell you a freeze-dried version of all that. We loved Amsterdam from the beginning. We’ve been here a couple of times. We moved here five years ago. We didn’t know how long we’d stay but we kept falling in love with the city and haven’t fallen out of love with it and absolutely love the lifestyle here, love just lots of things about it. Kind of the perfect storm for us in terms of what matches our interests and our lifestyle and our age. So, we intend to stay. So, it’s wonderful, yay.

Pete Mockaitis
And you have a new puppy, Anouk? How is that going?

David Allen
Anouk is fabulous. She’s four months old and we found a good breeder. Catherine was sort of, “Well, we could rescue a dog, maybe,” but I so love the Cavalier King Charles kind of breed that was our last dog that we had to put down, and so I said, “I’ve got to get another one of those,” so we got another one.

She’s very shy. She grew up in the country. We found a good breeder but they were in Germany. But she had grown up for 14 weeks on a farm, sort of the noisiest, busiest thing was a goat farm next door, so we had to integrate her into the city. I mean, you don’t realize how many noises and things and moving things, and whatever there are in the city that a puppy has to deal with.

Anyway, long story short. But she’s great. She’s learning day by day, getting more comfortable with all kinds of stuff. So, we’re in the process of socializing. Today I sat out for half an hour on a bridge right on the canal that we live on, and sat there for half an hour, letting people greet her and treating her if she didn’t run away from them, and sort of helping socialize and train her. So, that’s a whole job in itself.

Anybody listening to this who’s ever been to the dog world, you know what’s involved in all that. So, that was a bit of my day today and other things. We’re cleaning up some old stuff. I kind of ran into an abrupt… Suddenly my life became very quiet. We did the GDT Global Summit about six weeks ago here in Amsterdam and that was like a two-year project and I’m still kind of decompressing from what a huge event and huge investment and huge interest and sort of engagement that I had with what that was about and why.

So, I had a couple of other gigs that I had to do after that but, otherwise, life just kind of quieted out for a while so it was nice. So, I’m in a bit of a decompression mode and I keep going back and cleaning up a whole lot of my old “someday maybe stuff” off my list and a bunch of things just kind of old. When things quiet down, it’s time to go back and clean the drawer and curate a bunch of old stuff that’s accumulated that you haven’t had time to do or interest in doing, so I’ve been doing that.

Pete Mockaitis
Absolutely. And sometimes it’s just very cathartic in terms of, “At last, this drawer is getting handled.”

David Allen
It’s like cleaning the boot or the trunk of your car, it drives better once you do that. Or that weird electronics drawer we all have that’s just collected all the weird strange things that you couldn’t throw away that you might need at some point.

Pete Mockaitis
Like all those cords and adapters.

David Allen
Yeah, all the cords and chargers and all that stuff. Yeah, for sure.

Pete Mockaitis
Well, did anything sort of groundbreaking occur at the World Summit with regard to the future of GTD or announcements?

David Allen
Yeah. You know, Pete, I think the major ground thing, and the reason I did it–I didn’t plan to do another one, we did one 10 years ago in San Francisco, and really didn’t plan. That’s not the business I’m in, just doing those kinds of conferences. But 10 years on, and now we’re officially represented by licensees and master trainers in 70 countries around the world so we’ve kind of grown to that level but nobody’s really raised a flag yet to kind of, “Hey, guys, we’re all in this game together. The train has left the station. GDT is a global event, so whether I fall over tomorrow or not, this will keep going.”

And so, I think the milestone was making that kind of global statement and having the incredible raft of 45 presenters that we had on their own time and dime that came that are friends of mine and all champions of my stuff, people like Marshall Goldsmith and Charles Duhigg and just all kinds of folks that are serious heavyweights in their own fields and in their own right. So, I think that really helped give the world the idea that, “Come on, the train, as I say, has left the station. So, GDT and a world where there are no problems, only projects, that’s a consciousness and it’s a cognitive sort of algorithm, if you will, and is now onto the planet. At least, I feel like I’ve done my job in doing that. And so, this is sort of a capstone event. Come on, I’m 73 now, Pete, so I figure I’m not going to do another one, but this was a nice way to sort of just put the, I don’t know if it’s icing. I don’t know what the term is would be but kind of icing on the cake or to make sure that it’s solid in the ground now as a global movement.

Pete Mockaitis
Well, that’s just got to be very rewarding to look back on sort of the imprint you’re leaving on the world. What’s that like?

David Allen
Bemusing, really. It’s like, “Really? Did I do that? Wow! Who would’ve thought?” It was not a big strategic plan. I just kept holding the course in terms of my own interest and what I wanted to do and just staying as authentic as I could about what it was I was uncovering and discovering, and then finding, “Can I find people who are interested in doing this and understanding what it is, and better ways to do that?” And then discovering at some point, 10 or 15 years ago, that it was possible to potentially to scale this as a best practice methodology for people around the world. And so, that’s been a lot of what our job has been, our work has been over the last 10 or 15 years, to figure out ways to do that. optimize

Pete Mockaitis
Well, you got back on my radar in terms of this interview for the upcoming GTD Workbook, and so I want to talk about that. But, first, I think maybe I need to zoom out for those listeners who didn’t catch Episode 15 over three years ago or haven’t heard of “Getting Things Done,” GTD. Could you provide the, somewhere between 20 second, 2-minute overview for, “This is what we’re talking about here”?

David Allen
Sure. Well, basically, it was I uncovered, discovered, recognized the best practices of how do you keep your head clear, so you can stay focused on whatever you want to stay focused on. That’s the most productive state to operate from, it’s when your head is clear and you’re not distracted. But where do your distractions come from? For the most part, it comes from commitments you’ve made that are not complete yet.

And so, most people are trying to use their head as their office to try to manage reminders and things they need to keep track of, and relationships between things and prioritize, and your head is a really crappy office. So, a whole lot of what GTD is about is being able to externalize all those things that have your attention, building an external brain system so that, much like your calendar, your head doesn’t have to keep remembering where you need to be two weeks from Wednesday at 2:00 o’clock. You trust you have a system that does that and has the right content. But if that works for your calendar, why shouldn’t it work for the rest of your life?

So, this was a way to sort of build, “What’s the formula? What are the best practices and the steps to build an appropriate external brain to keep all of your commitments, all of your would, could, should, etc. out of your head so that your head is freed up to do what it was designed to do, which is make good, intuitive, intelligent choices, offer options, not to try to remember what your options are.”

So, that’s a lot of what GTD is about as I uncovered over all these years, it was a way to be able to build a system, how to keep your head empty, even though you have unfinished stuff, they don’t have to be on your mind as long as you’re appropriately engaged with them. So, I discovered, essentially, an algorithm of, “How do I create appropriate engagements with all these things that have my attention, whether it’s cat food I need, or a life I need, or a vice president of marketing I need, or the next vacation we need to plan and organize?”

Whatever it is that you can’t finish the moment you think of it but you have attention on it, you need to do something about it. I just figured out the best, the most efficient, effective way to make sure that you manage those things appropriately.

Pete Mockaitis
And you’ve got a great turn of a phrase, and I think it’s something like, “Your brain is for having ideas, not for remembering them.” Am I quoting you correctly?

David Allen
Yeah, it’s not for holding them.

Pete Mockaitis
For having, holding. Like marriage, to have and hold.

David Allen
Yeah. Well, come on, now, the cognitive sciences have validated the last 10 years what I uncovered 35 years ago, which is your head just does not do that very well. And they’ve now discovered if you’re trying to keep track of, just in your head, things you want to be reminded about, things you need to manage relationships between, and so forth, if it’s more than four, you’re going to sub-optimize your cognitive functions. You will not be able to function as well as if you have all that out of your head because your head is going to be distracted by it.

That part of your head that’s trying to hang on to that stuff seems to have no sense of past or future, so you’d wake up in the morning, at 3:00 o’clock in the morning by, “I need to buy cat food,” or, “I need an extended credit line,” and both of them take about the same space and show up at the weirdest random times when you can’t do anything about them. They just add stress to your life. So, just really, in a sense, it’s kind of a mechanical process. It’s pretty subtle but it’s just mechanical.

Pete Mockaitis
Absolutely. When you talk about an external brain, that could be anything from a paper calendar and a set a list or some fancy technological stuff.

David Allen
Oh, Pete, it could be as simple as putting stuff in front of your door in the morning so you don’t forget it, taking it to the office.

Pete Mockaitis
Yep, sure. Absolutely. There it is. You can’t not see it, it’s in your path.

David Allen
Right.

Pete Mockaitis
Cool. Well, so I want to get your take on, so I believe “Getting Things Done” came out, originally, the book, in 2001. Is that true?

David Allen
Mm-hmm.

Pete Mockaitis
And so, 18 years have passed. Have you changed your mind on anything?

David Allen
A few things. I felt that the first edition was going to start to seem a little out of date for people given some of the notations I made, some of the references I did especially to technology, as well as over 18 years, I sort of got a little more subtle and understanding the power of what this methodology was and its implications and applications. Over the years, the legions of testimonials of how transformative this has been for so many of the smartest, brightest, sharpest people you could ever meet once they ran across this. Then it’s sort of understanding a more subtle level of how powerful it was and why. So, what probably changed most, Pete, was the range of audience.

In 2001, the first edition, was really targeted to the fast-track professional. They were the ones who were getting hit with a tsunami of email and sort of the flood of corporate changes and things like that going on, and that was the world I came from or came out of for 25 doing a whole lot of corporate training and executive coaching with this material, so it’s really targeted that audience. But I knew even back then that this works for students, it worked for the clergy, it worked for physicians, it worked for stay-at-home dads, it worked for anybody, anybody who had a busy life. This was just a cataloguing of what are those practices that they want to stay clear and more stress-free about that, what to do.

So, the new edition, I literally sat down and rewrote the whole book, and saying, “Is that the way I would say it now?” And probably 50%, 70% of it, yeah, I just retyped what the first edition was because I wouldn’t say anything. I said it as good as it could be said. But there was a few nuances and subtleties and kind of change of language that I used to express a bit more of the subtleties of what GTD is and was and so forth. And I also included some of the information and the cognitive science that validates all this and some other things.

Pete Mockaitis
And so, then with the Workbook coming out, what was the impetus for that?

David Allen
I’m not a great trainer. I’m a pretty good presenter but I don’t have the patience to sit and hold people’s hand and actually walk them into how to do this. I gave them the model. Basically, I wrote “Getting Things Done” basically as a manual of 25 years of my 30 years of my work and my awareness that if you really wanted to have an absolutely clear head and stay that way for the rest of your life, here are the best practices about how to do that.

And that can get pretty subtle, it depends on how complex your life is, but I handled all of that and put all that in the manual. But for a whole lot of people that is just too daunting. They can pick it up and go, “Oh, my God, there’s too much to do.” And so, I can be a good presenter and people walk out and say, “Wow, that was really great,” but they don’t do much about it because I’m not really a good trainer or instructional designer about how to get people to — there’s a big difference between presenting and training. Training says, “Okay, how do I get people actually have a different behavior?” And then presenting is, “Ta-dah,” I just want to make people get it.

Pete Mockaitis
“You’re inspired now.”

David Allen
Yeah, and get that and they’re inspired, at least, see the model and they see there is a model out there but it doesn’t help them implement it. So, for the last 10 years, we’ve been working with a lot of instructional designers and I’ve had to kind of swallow hard and go, “Okay, they want to simplify this. I’ve got to simplify. I have to get it down to lower the barrier of entry for people to be able to get into this instead of having them sort of go out and get the whole thing and how do you start, how do you get going.” And I just don’t have the patience or awareness or education to be able to know how to do that.

So, what we’ve done is engage people in various forms to help us take our educational formats and make them much more easily available for people to actually play. So, the workbook was pretty much the model of many business books out there who have created a workbook after the fact for people to help them implement what they read, and so that’s why we did this.

Pete Mockaitis
And so, then I’m intrigued, so it’s more approachable and a lower-barrier entry. You can sort of rock and roll. So, if a current “Getting Things Done” practitioner is looking through it, how do you think they’ll be enriched, or really just be like, “You already know all this”?

David Allen
Well, it depends on, when people say they’re GTDers, I can give you about 6,000 levels of that, that people are and say they are but they actually aren’t. So, it kind of depends on where they are in that level of game. But, generally speaking, I’d say if you’re a really practiced GTDer, you probably don’t need it but I just got interviewed by a guy who’s been a serious GTDer, who’s read all my books, he’s implemented my stuff for 10 or 15 years, and he said, “Oh, my God, this is so cool. I now have a way to coach my wife into this.”

So, at least there’s a manual. So, it’s not something that was going to replace anything. We’re just giving them perhaps another model especially if they’ve got people around them, whether that’s kids or spouse or staff or whatever, to help people kind of get started with this, in the process. Because many people who are big GTDers are wondering why nobody around them gets it.

Pete Mockaitis
Yeah, that’s well-said because, in a way, I think it’s sort of like you just have to taste and see with regard to, “You know that sort of low-level anxiety that’s always around you in your head? That can be gone.” It’s like, “What?”

David Allen
Yeah, and most people don’t realize that they have that or even if they do, they don’t realize they could actually get rid of it, and so that’s kind of the marketing problem we have.

Pete Mockaitis
Okay. So, I’m curious then, you lay out 10 moves to stress-free productivity, what are those 10 moves?

David Allen
Well, they’re actually, you know, I talk about them in the book. If you really wanted to implement this, in part two of “Getting Things Done” it actually walks people through the very specific 101 coaching process that I spent thousands of hours working with senior executives actually walking through that process. So, this is just kind of a starting version of what we would do with that, so there’s nothing different here other than what the real implementation is.

But, for instance, the first move is just go, “Okay, make sure you have an entry, some place to do it. Look around your desk, in and around your desk and whatever is around you, if stuff doesn’t belong wherever it is apparently, throw it in your IN-basket. Post-Its, the papers sitting on your desk, the things that are hung up on the first flat surface inside your door in your house, any of that stuff, just gather it together.” So, that’s move one.

And then move two has to do with, “Well, wait a minute, a whole lot of other stuff is in your head so you better have some sort of tool to capture stuff that internally shows up, so you need to make sure you get your capture tool.” That’s move 2.

And then you do move 3, is to empty your head into those capture tools or into that capture tool, do a mind sweep, right?

Then once you’ve done all that, then you need start to get that stuff to empty. You don’t just pile it up and leave it there. You then need to move to the, “Okay, how do I clarify what are all the notes that I took, all the stuff I gathered around that’s sitting on my desk?” Making those decisions. And then how do you do that to your email, because email is the bugaboo for a lot of people out there. If there’s some stuff they’ve captured, it’s been captured for them but they haven’t clarified or organized it yet.

And then how do you create some list, once you make the decisions and clarification of what are the actions needed, what are the projects embedded in any of this, then you need to create some list.

Moves 6 and 7 and 8 are about, “How do I organize now all the results of that?”

And then move 9 and 10 are about, “Okay, how do I kind of keep this going and make sure this stays alive and well system?”

So, nothing new, it’s just we tried to reduce it or freeze-dry it, if you will, to the basic moves about how to get started. So, you don’t need a huge investment to do what I just said but you do need to do something with it and we need to walk you through the process of how to do that pretty easily.

Pete Mockaitis
Well, I do want to touch on email for a moment here because, well, I guess, over the course of my life, I have emailed you on three separate occasions, and every time you’ve picked it up and ran with it and we made something happen, so you walk the talk. You are, in fact, getting things done.

David Allen
Believe me, I’m a fellow student. Trust me, I have to do this as well as anybody just to keep their head clear.

Pete Mockaitis
And so, then I’m curious, like what is the — so we talked about the benefit, sort of the outcome. It’s like, okay, there’s a sense of peace, of maximum cognitive function, the stress and malaise of constantly remembering stuff is gone, and your mind like water, I believe is a phrase you like to use there. So, that’s a real good outcome when you’re on the wagon executing it. But could you share with us, what’s sort of the cost, if you will, in terms of the investment? What does it take for you to rock your email and more so well in terms of maybe, say, hours a day or hours a week of processing and reviewing time? How do you think about that?

David Allen
Pete, this is not extra work. I would have to do this no matter how I did it. You would too. Did you want to let it pile up until it explodes and then decide what to do with it?

Pete Mockaitis
No.

David Allen
People get mad at me for their list, and like, “Excuse me, dude, that’s not my list. That’s yours.” Right? I don’t tell people to do anything extra other than what they need to do themselves. They know that. They know they need to decide what to do about mom’s birthday. They know they need to decide what to do. They know that they need to do something about that. All I’m getting them to do is become conscious about it.

So, this is not extra work. How much time does it take to stay conscious in your life? Maybe that’s the best question.

Pete Mockaitis
Yeah, I hear you. So, you’re saying you’re going to address that email at some point.

David Allen
Yes. Or you can do email bankruptcy, CTRL-A CTRL-X and pray.

Pete Mockaitis
It’ll all go away. You’re right. I think maybe what they don’t like is that you’re showing them reality. It’s like you’re putting a mirror right up to their faces.

David Allen
I know. I know. Come on, Pete.

Pete Mockaitis
“This is what you’re committed to. How about that?”

David Allen
Right. What are you going to do about it? And what does it mean to you? Is that trash? Why are you keeping stuff you ought to throw away, dude? You know, come on. So, it’s really about just becoming conscious about things you’ve let come into your ecosystem that own a piece of your consciousness until you appropriately engage with them. And that’s really the secret of what I found out about how do you do that.

Pete Mockaitis
And I think, as we talk about the aggravation reaction there, I think there’s some richness to that. It’s sort of like you shine a mirror, it’s like, “Okay, this is all the stuff that you’re committed to.” And then I think it’s almost like the reality becomes all the more clear that, “Oh, wait, no. I can’t do all of those things because my time, energy, attention, sanity would be maxed out and overwhelmed to do so.” So, then once you’re in a good spot of, “All right, I got the lay of the land. All the stuff is captured,” how do you think about prioritizing well with regard to, “I can let that go now knowing what I know about the whole lay of the land”?

David Allen
Well, how many things are you not doing right now, Pete, while you’re talking to me?

Pete Mockaitis
I suppose everything else in the universe other than talk.

David Allen
Well, if you haven’t looked at what you’re not doing, there’s a part of you that has a trouble staying present with me. So, I don’t have any trouble being present with you because not long ago I looked at every single thing else I might ought to do, and I said, “You’re it.” But you can only see what you’re not doing when you know what you’re not doing. So most people don’t have a clue.

So, a lot of what GTD is about, “Why don’t you get a clue about all the things you’ve committed to, and then look at them and go, ‘No,’ or, ‘Not right now,’ or ‘Whatever.’ And then renegotiate those agreements with yourself moment to moment so that some part of you can feel, ‘No, it’s not time to run my errands. The stores are closed.’ Or, ‘No, I can’t talk to my wife/partner right now because he or she is out on a seminar right now,’ ‘No, I can’t do XYZ because my server is down and so I can’t even get into the internet.’”

So, just looking around, and go, “What’s my environment? What are my possible options?” But if you’re trying to use your brain to try to remember what your options are given the complexity of those contexts, good luck.

Pete Mockaitis
Yeah, understood. Certainly. So, context alone makes it real easy in terms of, “Those are possible right now so no need to give that a further bit of thought.”

David Allen
True.

Pete Mockaitis
But then when you find yourself in a world where there are many things you could choose from, you mentioned, “Hey, what’s your energy level or how wasted are you?” is another useful prioritizing guideline. But what are some others? Have you found, working with clients, are there any sort of like power questions that sort of separate true top priorities from the rest?

David Allen
Well, sure. One version of that is, “Why are you on the planet, Pete? What are you here to do?” And so, which email do you think is most important for you to write first tonight? So, there’s the power question, “What’s your purpose?” Like, what’s really core to you in terms of who you’re about, what you’re about, why you’re here, any of that stuff.

On a more practical level in terms of how I manage that, it’s like, “What’s got most my attention right now? And so, therefore, what do I need to do to get back to clear again?” And the answer to, “What’s got my attention right now?” maybe, “What is my life purpose?” And I need to sit down or go offsite and spend two days in silence and figure that out. Or, what’s most got my attention right now is my dog, in which case I need to go handle that so that I’m free back up so when I cook spaghetti tonight, I’ve got a clear head.

Any one of those could be the priority. Well, how many different things do you think you’re doing tonight, Pete? How many different activities or things you put your attention on do you think you will have in a 24-hour period? Because every one of those is a priority decision at that moment.

Pete Mockaitis
Yes, that’s good. And now I’m chewing on, say, what’s most got your attention. Is it awesome prioritizing bit because it’s like, “Oh, that might take 5, 10 minutes, dog is handled, and now you’re back and clear and ready to go.” I’m curious about what about some of those ruminating type things? Like, “What’s most got my attention?” “Well, it’s how am I going to, I don’t know, grow a business such that it is sufficiently profitable to provide for a growing family?”

David Allen
Well, as a coach, I’d give you a very simple question, “What’s your next action, Pete?”

Pete Mockaitis
There you go.

David Allen
“What would you need to do to get clear about that? Do you need to draft ideas? Do you need to surf the web? Do you need to set a meeting? What would you do to move forward on that as opposed to sit there and spin because you’re so bright and conscious and intelligent and sensitive, you just figure stuff out by all the things you think you might have to do in order to be able to do that, so you procrastinate?”

Pete Mockaitis
Certainly. And so, and I have found this, and that’s your experience with clients is that just by having identified the next action, there is a sense of peace there because it’s like, “Now there’s no wondering what’s the thing. It’s just there for you to pick up if you’re ready to pick it up.”

David Allen
Well, you finish your thinking. So, if there’s anything you’re committed to change or to do anything about that’s not done currently, or to have different in any way and you have any commitment about that, if you haven’t decided the next physical visible action, you haven’t finished your thinking and decision-making about it. So, that’s why it’s such a powerful thing to do is figure that. Is that a phone call? Is that a surf the web? Is that, “Talk to my wife/partner”? What’s the very next thing I need to do?

Once you made that decision, it may not be the right one, there may be a better decision, but at least you can move on that one, and you can change your mind. But at least your mind goes, “Oh, okay, I’m now appropriately engaged with it.” Assuming also that you’ve also captured the outcome you’re committed to about this, so outcome and action-thinking are the zeroes and ones of productivity. What are we trying to do and how do we allocate resources to make that happen? That’s why that’s such a key element of “Getting Things Done.”

Or, “Gee, that email, what’s the next action on it? By the way, will that one action finish whatever this commitment is that’s about that’s embedded in that?” “No, not yet.” “Okay, great. What’s your project?” “Oh, I guess I need to research whether we should hire a consultant for our financial yadda, yadda, yadda,” right?

So, outcome and action, once you decide the next step, well, great. Will that finish whatever this is about? And if not, you better keep track of whatever the outcome or the project is until it’s done. So, that’s part of the clarification step, where you’d say, “Okay, how do I get my inbox get empty?” And you do it by actually having to think. You actually have to use your mind and decide, “What the hell am I going to do about mom’s birthday?” or extend the credit line.

Pete Mockaitis
And I love it how you suggest that when you’re writing out these action lists, you don’t just write “Mom,” rather it’s a verb and it’s a clear view of sort of, “Hey, decide what to do for mom’s birthday, or call my brother to see what he’s making for mom’s birthday,” and reduces a lot of the friction and resistance there.

David Allen
Right. Well, there’s magic in the mundane. So, the kind of paradoxical thing is that I figured out, “How do you manage the mundane most elegantly and efficiently?” And in turns out that there’s a lot of elegance that happens to that and to yourself when you do that. It get you to think from a much more grounded place. It opens up a lot more of your creative thinking.

Pete Mockaitis
And so, I’m going to go back to the email for a bit here. So, there’s some prioritizing questions in terms of like your life’s purpose and then what’s the next action, what’s most got my attention now. And so, then when you’ve got those things clear and you’re cranking through an inbox, I mean, are you doing anything special or is that just it, you just sort of know what’s important and you just go to town with them?

David Allen
Yes. And, basically, I do, I just have a sense of what’s important, go to town with whatever I feel like doing at the moment. But the key to that is the weekly review. Once a week I step back and look across the horizon of all of these things. Because, see, Pete, you and I don’t have time to think. We need to have already thought.

So, when you get off this call with me, you don’t have time to think. You need to have already thought, meaning it’s going to come at you, you’re going to have emails that have been piling up on you while you and I have been talking. Me too. I don’t know what the dogs do and I’m going to have to figure out what the dog is doing right now.

So, I don’t have time to think. I just need to act and respond appropriately but I can only do that if I sort of hardwired my intuitive intelligence by doing some sort of a regular recursion of stepping back and looking across all my projects, all my actions, all my calendared stuff. And that’s the weekly review, and that’s what we’ve uncovered, as you probably know. That’s a whole lot of what one of the more profound habits and difficult habits to train yourself to do is once a week, take one to two hours, and pull up the rear guard, and sort of lift up and manage the forest instead of hugging the trees.

And that’s a challenging thing to do, but if you actually can do that, if you can build in that habit, and you’ve got a reasonably good system that has enough of the content for you to review and feel comfortable, you’ve seen the whole result or the whole inventory. Then that makes it much easier to then not have to think priorities on a day-to-day, minute-to-minute basis. You need to have already done that and then trust in your intuitive responses will be appropriate.

Pete Mockaitis
Yes. And I find that the weekly review habit has been a tricky one in that sometimes I’m with it, sometimes I fall off, and then I’m back with it. What have you seen to be sort of the difference-makers with regard to those who consistently do their weekly review and those who do not?

David Allen
I don’t know. I don’t have the answer to that. It’s like, “Who knows?” But I think the people who really get how powerful it is, there are a few of them, have built it in very soon as just an invaluable habit where they just do not let anything get in the way of them doing that. I let it slip sometimes a week or two or three if I’m on a real roll. Yeah, I’d check in to make sure there are no burning barns that I’m going to miss.

So, it’s something to bring yourself back to because it’s one of those things you just never feel like you have the time to do. So, it’s one of those paradoxes, it’s kind of like when you feel like you don’t have time, that’s when you have to take the time to do that. It’s kind of like when you most feel like you don’t have time to plan is when you most need to sit down and plan. So, it’s one of those things where you have to sort of train yourself to say, “Wait a minute.”

A reference point inside of me, is, “When does my ambient anxiety out-pass my comfort zone?” And that’s when I need to sit down and do a weekly review.

Pete Mockaitis
Yeah, that’s good. Well, David, tell me, anything else you want to make sure to mention before we shift gears and hear a couple of your favorite things?

David Allen
Oh, no, just that people who are more interested in any of this, and wherever you’re listening to this from around the world, we now have master trainers and coaches and folks that we’ve certified to deliver this methodology in training programs and coaching, 101 coaching programs around the world. So, you go to GettingThingsDone.com, our website, look under Training & Coaching, and you’ll see 70 countries. And kind of wherever you are, you’ll see public seminars, you can see whoever our folks are in those areas. So, that’s a way to get in touch with this. If you haven’t read “Getting Things Done,” the book, it is the manual, so I highlight recommend it.

And, again, I’m not sure when this is going to air, Pete, but September, Getting Things Done Workbook will be out and available, at least in the US and I think in the UK as well. And so, those are ways to kind of stay in touch and what to do. So, that’s what I’d let people know. If this rung their bell about anything, yay.

Pete Mockaitis
Cool. And now, can you share with us a favorite quote, something you find inspiring?

David Allen
Oh, my God, a favorite quote. Dang it. I have 14,000 that I’ve collected in a quotes database.

Pete Mockaitis
Cool.

David Allen
How do I find a favorite one of those? I don’t know. Anything that Bernard Shaw or Oscar Wilde or Mark Twain has said is favorite.

Pete Mockaitis
All right.

David Allen
I love Mark Twain’s, “My life has been full of all kinds of troubles, most of which never happened.” I guess that’s a pretty favorite one of mine.

Pete Mockaitis
Oh, I can think about all the arguments I’ve had with only myself. Thank you. And how about a favorite book?

David Allen
One I read recently I highly recommend, it’s called “The Antidote” by Oliver Burkeman. He’s a Brit. The subtitle is great, it’s “Happiness for People Who Can’t Stand Positive Thinking.” It’s a lot about, and actually the book is much more sophisticated than the subtitle may represent. He goes into a lot of what was the essence of the stoics and stoicism. The whole idea that, he’s kind of railing. He’s got a little bit of a rant against all the rah-rahs,
“Don’t have any negative thoughts, everything is going to be cool. Just think positive things. Whatever in life will be cool.” And yet those churches that are preaching that went bankrupt.
And so, a whole lot of it is about acceptance, kind of what you resist you’re stuck with. So, don’t try to pretend that you don’t have troubles and anxieties and stuff you got to deal with in your life. You need to accept them so you can actually move past them, move beyond them, because what you resist, you’re stuck with. So, in a way, it just validates why a lot of people resist “Getting Things Done” simply because, if we started this conversation about, a lot of it is about accepting all of your commitments and who you are, what you’ve committed to. And a lot of people don’t like that.

But, anyway, it’s a great book. It’s fun. My wife burst out laughing while she was reading. She does that very seldom with any book. And it’s well-written, fun, interesting stuff. So, Oliver Burkeman, “The Antidote.” Highly recommend it.

Pete Mockaitis
Oh, thank you. And how about a favorite tool?

David Allen
I’ve got a bunch. Favorite tool. I don’t know. There’s my labeler, there’s my iPad, there’s my iPhone, my Mac, my stapler, right? God, I’ve got all kinds of favorite tools around here.

Pete Mockaitis
Can I hear, is the stapler special? What makes it amazing?

David Allen
I could bang it. It’s one of those, it’s an ACE that has the little sort of where you can use your fist and bang down on it and staple it. I so much like that as oppose to those where you have to squeeze it to staple it.

Pete Mockaitis
Oh, gosh, yeah, I hear you.

David Allen
I love it. I love to bang and staple. That’s really cool. And my DYMO Plug and Play labeler is fabulous. I couldn’t live without it.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

David Allen
Yeah, your head is for having ideas not for holding them.

Pete Mockaitis
All right. David, thank you. This has been lots of fun. Keep on doing the great things you’re doing.

David Allen
Thanks, Pete. Been fun. Yeah, indeed.

467: Finding Internal Clarity and Purpose with Paul Durham

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Paul Durham shares strategies to develop and execute your personal vision with great clarity.

You’ll Learn:

  1. The wonders of guided journaling
  2. How to get your days to lead to your desired future
  3. Why you need to involve others to get to your vision

About Paul 

Paul Durham’s passion for studying models of human development expresses itself in his mentoring and executive coaching. After earning a degree in Philosophy from Oberlin College and teaching in the Oakland public schools, he embarked on a career as a successful musician in Los Angeles, releasing albums on major labels, receiving widespread radio play, appearing on film and TV soundtracks, and developing a fan base that persists to this day. Always entrepreneurial, he parlayed his industry experiences into a variety of businesses including commercial music production, song licensing, and ringtones. Now 50 and the father of a teenage son, he has blended his comprehensive experiences into executive coaching and programs designed to help people find their paths and take flight.

Resources mentioned in the show:

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Paul Durham Interview Transcript

Pete Mockaitis
Paul, thanks for joining us here on the How to be Awesome at Your Job podcast.

Paul Durham
You’re welcome, Pete. Thanks for having me.

Pete Mockaitis
Well, I think we have so much fun stuff to dig into. But I want to go to a moment in which you said your band was playing and you had 70,000 people throwing mud at you. What is this?

Paul Durham
Well, that might be a bit of an exaggeration. It was more like only the thousand people in front were throwing mud at us, so 2,000 it seemed.

Pete Mockaitis
Were they pleased or angry? Why were they throwing the mud?

Paul Durham
We were in Florida. It was a little bit of a mystery. It was 1998, my band was on tour. We had a song on MTV, and a song in the Top 40, I think top 5. Like, rock and alternative track, so we were playing all these big radio festivals. We’re opening for Foo Fighters and Green Day, and all this kind of classic ‘90s band. And when we hit the stage in Florida, they seemed like they liked us but I think it had rained. And I think throwing a little bit of mud at the band was just kind of part of the fun, which is not so great when you’re playing like a $4,000 vintage electric guitar, which we were young, we didn’t know better at the time. You take your crappy guitars out on tour with you.

But, anyway, my bass player got very irritated and then, finally, at some point, threw the whole audience the finger, and waved his arms in the universal signal for bring it on. And a black cloud of mud descended on us from there. And, yeah, we were basically covered in mud, and we just played all the louder and harder at that point.

Pete Mockaitis
Well, was any of the equipment destroyed?

Paul Durham
No, but our poor crew guy was up all night pulling mud out of like the hollow body and the drums.

Pete Mockaitis
That’s the glamor of rock and roll, huh?

Paul Durham
Well, I had our manager kick him an extra couple of hundred bucks because he was really above and beyond. We were idiots.

Pete Mockaitis
Well, we all have kind of fun points of intersection. Now, you use my podcast microphone, the Shure Beta 87A when you’re singing on stage.

Paul Durham
I do. On stage, yes.

Pete Mockaitis
Which is cool. And so that makes me feel all the more validated. Thank you for that. And I became aware of you from my father-in law, he said you do some really cool stuff with YearOne education which is for younger people, but I think there’s so many parallels and valuable takeaways. So, could you orient us to what do you do there and what kind of results do you see there?

Paul Durham
Well, I’ve been in the music business for 25 years, I’ve relied on mentors. And so, when the sons and daughters of my friends get interested in the music business, and their parents don’t know what to do, they ask me if I can mentor them, which I’m always really happy to do, and have been doing for years.

And then, several years ago, a friend of mine said, “Can I hire you to coach my son? He wants to drop out of college and go become a professional musician?” And I had been meeting with this kid and I recognized that some of my advice may have influenced his decision, which I then went into a moral panic, and I was like, “Yes, I will coach your son.” And he was like, “Well, how much should I pay you?” I said, “I have no idea.” So, he said, “How about $40,000? That’s what I’m spending on his private school.” And I was like, “Well, that seems like a bit much but how about half that?”

So, then I went home and realized, “Oh, I need to create a curriculum to justify charging money for this thing that I’ve been doing for years.” And, in creating that curriculum, I got really excited about the idea of creating a framework for young people who are smart and ambitious and interested in things, but maybe not the best fit for going to college, not ready to go work at 7-Eleven either, but something in between.

And then I really started realizing that pretty much kids who are going to college as well should probably take a year. They’ve been in school for 13 years, like three quarters of their life, maybe they just want to take a year, figure a few things out, get some experience under their belt, grow up a little bit, get some skills so that when they do head to college, and they face the culture shock of being totally responsible for themselves, their eating, their bedtimes, their homework. They’re not in school eight hours a day, and studying two hours a night. They’re in school for two hours a day and need to be studying a lot of the rest of that time. That’s a big shock.

That maybe if they went to a program and got some preparation, that they would be much more likely to be successful in college, which is good, given how incredibly expensive college has become. Three times more expensive than when you and I were in school and adjust the dollars. So, yeah.

Pete Mockaitis
Okay. And I understand that as you engaged these folks, you see some real transformation. So, could you maybe tell us a tale or two that illustrates this?

Paul Durham
Well, it’s such a great age, 18, 19, 20, where people, especially the way we raise kids these days. They’ve really been under our thumb. That’s how I raised my son too. It’s sad but true. We’re really kind of overmanaging our children in such a way that when they hit 18, a lot of them don’t know very much about the real world.

And so, for example, Kaito, this friend’s son of mine, he was really unclear about paying rent, about getting a checking account, about how often the oil needed to be changed in his car, etc. And when we sat down and we started to work some of those out and started to help him get clear about his vision, to show him, plug him into a really effective powerful time management system, and getting responsible for his money and that kind of thing, he really just started to blossom in a way.

And we might think, “Oh, well, that’s something that parents should handle.” But I think we underestimate the fact that the degree to which teenagers don’t listen to their parents, you know. And as a culture, we have disconnected young people from mentors. And we’re hyper social species like bees and ants. We need more than just our parents to get ourselves raised into full adulthood. We need mentorship.

And so, I sort of recognized the power of having someone that a kid could rely on, that could hold them accountable. And, in Kaito’s case, he went from mastering a lot of kind of basic life skills into getting clear about what kind of music he wanted to record, and then going through a transition of connecting with him with a mentor in the music business who was a string player like himself. And he started doing publishing chores and kind of administration for that guy, and soon discovered, “Oh, my gosh, this is what I want to do. I don’t want to play music. I want to be in the business of music,” which was a big remarkable shift for him that he went through.

And then he just really got lit up. He just started reading music business books like crazy. This was a kid, we couldn’t even get him to read a novel. And now he’s reading music business books, he’s reading personal development books because he found that fire that I think most of us have experienced at different points in our life, that pointed him in a direction, and he just really went crazy.

Pete Mockaitis
And so, to what extent do you see a similarity carry over in terms of professionals who are in their 20s, 30s, 40s and the teenagers?

Paul Durham
I think it’s really more similar than we would think. I do executive coaching with real estate developers and corporate guys in Silicon Valley. And I think we have this idea that we’re going to figure out what we’re really good at, and that once we figure out what we’re good at, we’re just going to keep doing that. It’s kind of this old industrial model where you go work at a job, and then get a gold watch at the end, you know.

And I just don’t think that’s how people actually are. I think passion is a moving target. And as we work, and as we master things, those passions shift and we become more interested in other things. And so, really getting clear about vision, everybody talks about this, but spending the time, going deep, going deep over time and continuing to develop that clarity of vision is so important and people staying connected to their work, staying connected to their job, staying connected to that business that they started, that they love, and now they’re tired of, staying connected to that role in their corporation that they were so excited to get, and it was so interesting for a few years and now it’s just not. It’s not that interesting.

It’s like we blame ourselves because we’re not being good cogs. But the fact is that our vision and interest have evolved but we have not kept up in terms of our awareness of that evolution. So, for me, when I work with an adult, it really begins with the clarity, the excavation, and the definition of vision. So, we can start from there.

Pete Mockaitis
Right. Well, so let’s hear just that. So, how did you go about getting that clarity and excavating a vision?

Paul Durham
Well, I do a lot of guided journaling. I think writing is very powerful. I think when a client is talking to me, or they’re talking to their wife or husband, or they’re talking with their therapist or their boss, people bend themselves depending on who it is that they’re speaking to. But when you’re writing on pages that no one else is ever going to see, you don’t have to bend yourself. It’s the one safe space in which you can receive feedback from the person who knows you best, which is you.

I don’t like to tell people what to do a lot. It’s tempting as a coach because it’s fun to exercise power. But what I really try to do is to create frameworks in which people, in which I draw out of people what they know, the wisdom that they have, and the clarity that they have, which we just don’t take time in our cellphone, Netflix, driving to work kind of world. We just don’t take time. We got kids. We got jobs. It’s stressful. And if we don’t take that time, we don’t get the level of clarity that we really need to connect to our hearts and then to connect our hearts to our work.

So, yeah, I would say guided journaling, conversation, inquiry, really asking why, asking, “Okay, so you created this situation. Where is the benefit in it for you? Or maybe there isn’t a benefit. Okay, so what else would you want? What else would you imagine?” You give yourself permission to really, “What if failure wasn’t an option? What would your life look like? What would you try?” Just really kind of get people to expand beyond their survival emotional status that is arising for all of us week by week, and get into more of a visionary space where something else is possible, something different is possible.

Pete Mockaitis
And so, with the guided journaling, is it your view that pen and paper is superior than digital media?

Paul Durham
Absolutely. Maybe because I’ve been scribbling songs in notebooks for 30 years, but I have a huge prejudice against typing when it comes to really connecting to the deepest part of ourselves. I think this culture is like brains on a stick, and we’re not brains on a stick. We are bodies and the brain is a part of the body. So, for me, writing is really a great way that I find that I can connect to the wisdom of the body by moving my body, by moving my hand across the page, and having to navigate the whole physicality of it. I think that that actually evokes a lot of, yeah, just the body’s deeper wisdom.

Pete Mockaitis
And so, you sort of mentioned a number of those questions pretty quickly. But could you highlight one or two or three that just seem to open up the floodgates of self-awareness and insight quite frequently?

Paul Durham
Yeah, it’s a lot of different things. I have people do a five-year exercise where you describe the life that you’re living five years from now. What kind of sheets are you sleeping in? What kind of house do you live in? Who’s beside you? What do you do for a living? What do you do with your days? What’s your physical exercise like? What’s your diet like? What is your life like in detail? So that people can really get a sense of, “There is a desire in my heart for a life that I have not yet achieved.”

And not that it’s all about more, better, different because a lot of times it’s just about settling into who you are and what you have. But that life that we can imagine often has important elements of what we’re not being true to in terms of who we are. Because maybe you’re not living on mansion on a beach. Maybe you’re living in South America and you’re providing healthcare to a village. Or maybe there’s some vision in you that you’re afraid to express because of the pressure of modern life that needs to come out and walk around a little bit, breathe.

Pete Mockaitis
Okay, cool. So, you do some of these journaling. And, let’s say, once you zero in on something like, “Yes, that is a desire,” what then?

Paul Durham
Well, then we start testing it. Then we start testing it over time. Write some letters to your parents that you don’t mail to them. Write a letter to your spouse that you don’t give to them. Write a letter to yourself as a young person. Walk around in the world and feel what it’s like with that vision in you. It’s, all of a sudden, your job lit up because you recognize that there’s a way in which you can express that vision at work with your coworkers. Like, maybe there’s an element of service that emerges in your vision that you’re not actually expressing at work.

A lot of times people’s jobs are dead and dry because they are there for themselves and their families. And it’s not that we don’t serve our families by going off to work every day. But I find that without a service attitude, an attitude towards service, anything can get dry. You can be a singer or songwriter in a rock band, and it can get very dry if, for me, if I’m not thinking about the people who have sent me. Facebook messages in the middle of the night, saying, “You saved my life,” you know. It means a lot to me. And if I don’t think about those people in my work, the service I’m doing, then my work gets very much about logistics and technical craft and money, stuff like that.

Pete Mockaitis
Yeah. And this is a theme that’s come up a few times and it’s amazing how easy it is to slip out of the service orientation and forget who you’re enriching, and then go focus on like what’s right in front of you, like, “There’s 83 emails. I need to answer them all.”

Paul Durham
That’s right.

Pete Mockaitis
And so, boy, when you’re in that moment, what are some of your favorite ways to reconnect to the purpose and the service that’s going on there?

Paul Durham
Well, I mean, me, probably like a lot of other guests that you have, I really believe in structures, I believe in automating your finances, I believe in spending a lot of time leveraging time management tools. I think the FranklinCovey paper planners are unbelievably powerful. I think trying to organize, prioritize your life on a computer screen is, on some level, hopeless. That’s just my opinion. I think you need a separate device. It’s the same reason why I wear a watch so I don’t have to look at my phone to tell what time it is.

And I think it’s important to organize your email. Use smart folders so that you’re not staring at 10 emails. You’re staring at the two important emails. So, I think those things are really important. But I also just find that if you are looking at your phone first thing in the morning, and you’re prioritizing the world’s, it’s basically you’re putting the priorities of the world ahead of the priorities of yourself and your heart, whether it’s your boss or coworkers emailing you, or nonsense on Facebook, the fantasies that people put up on Instagram, just all the crap we poison ourselves with first thing in the morning.

Maybe we have 20, 30, 40 minutes before our kids wake up to actually be a person and figure out who we are. And I find that the most important thing is to take that time and to meditate, or to journal, or to exercise if you need to. But to do something that settles you into who you are into yourself and what’s important to you because, otherwise, the day, and we’re off to the races and the rest of the day doesn’t belong to you. It belongs to your email box.

Pete Mockaitis
Okay. Well, that’s intense. And so, we got some journaling, we got some smart practices associated with time management. Well, let’s say we just get one or two of these practices in terms of like that’s the most transformational and gets you the most kind of realigned to your desires and priorities. What would you say are some of the biggies there?

Paul Durham
In terms of the morning practices?

Pete Mockaitis
Well, yeah, I guess the morning practices as well as it sounds like I don’t yet want to resign that the rest of the day is not mine.

Paul Durham
Yeah, yeah, yeah.

Pete Mockaitis
How can I get a little more for me?

Paul Durham
Okay. Well, I think weekly time management is critical. I love the FranklinCovey system where you figure out your roles and your goals so that you know what the absolute most important thing you need to do or the two most important things you need to do today as a father, or as a boss, or as a spouse, or as a person with a body who needs to exercise and eat a certain way.

I think defining those big rocks, as they call them, that whole metaphor of the guy comes in, he’s got a jar of big rocks and gravel and sand and water, and he’s like, “How am I going to get all this stuff in the jar?” And he’s like, “No, you can’t.” He’s like, “Well, I can.” But the way he does it, he puts the big rocks in first, then he puts the gravel, then he puts the sand, then he puts the water. And if you don’t put the big rocks in first, you can’t get all of the little rocks in the jar. So, it’s really starting with those big rocks.

And I find the weekly is vastly superior to daily.

Daily is just really kind of keeping your head above water. It’s weekly time management that we define, that we can sit back on a Sunday afternoon, and define the big priorities in our lives, and make sure that we’re taking one step forward in each one of those. And, yeah, it’s only one step, but you take one step forward in each of the main priorities, the main roles in your life, one year is going to go and you’re going to be a different person in one year.

Honestly, a lot of what I do in my coaching is just saying, “Look, we spend all this time getting clarity about these deep long-term goals that you’ve been putting off for a decade and that you really want to do. Okay, let’s take the steps because we’ve got to take the steps this week. Send me a picture of your weekly plan, and I’ll be holding you accountable a week from now.” I think that accountability is really powerful.

It’s easy for me to sit here and say all this stuff into the microphone, but in my own life, when I want to make a shift, I hire a coach because if I could’ve done it by myself, I would’ve done it. I have all the tools. I know what the tools are. If I haven’t made the shift, it’s because I need help. We need help as people. So, weekly time management, and if I had to point to one other thing other than really taking the time to get clarity of vision, doing a course.

I just saw there’s life book course where they guide you through all this stuff. I’m like, “Oh, I’ve been doing that.” It’s like, “Yeah, that’s important. It’s important to get clarity about your vision and what you really want, who you want to become. Who do you want to be? What do you want people to say about you at your funeral?” A lot of us are no on track to hit that target of who we want to be on our deathbed. And we think, “Well, I got the house paid for.” It’s like, “Man, none of that stuff matters.” Who you are and who you’re becoming, that’s what matters. That’s what’s going to matter to your kids. Not some Swiss watch you left them.

So, yeah, it’s the vision, it’s the weekly planning, and then it is connecting to your soul. And some people do that through meditation. I practice Zen meditation for years, and I love meditating, but I find that, nowadays, I wake up and I really want to get my day started, so I need something more active than meditation so I really turn to the journaling. And I find that you can get the artist way. That’s, really, I’ve been doing those daily morning pages for years, just sit down and write through pages. No matter what it is, or even if it’s like writing and writing, I don’t know what to write, I don’t know what to write, over and over. Pretty soon you will know what to write and you’ll connect to a source of wisdom about yourself that you didn’t know was there.

Pete Mockaitis
And I guess I’m curious to hear, if you think about some of your clients, the most dramatic transformations that you’ve witnessed, kind of what’s core to the human nature or condition when it comes to making change? And it’s kind of difficult for us. How do we succeed when we’re kind of in the thick of it?

Paul Durham
Well, I think it’s different for different people. I think it’s different at different age. I think we really have to honor our part in the lifecycle. When I was in my 30s, I was working 60 hours a week. I was just killing myself to build a number of different businesses, and that’s what I was interested in. And now, at 50, if I say, “Man, I just don’t have a 60-hour week in me anymore. I just don’t have it.” There’s a reason for that.

I think working with people at 18, 19 and 20, working with people in their late 30s, and then working with people kind of around 50 has helped me see that honoring lifecycle plays. A lot of guys who hit 42, 45, they’ve had some success, and the color just goes out of the world for them, and they’re like, “What’s wrong with me? I got a nice relationship, or I got a nice house, or I got nice kids, or I got a great job, or whatever. But, man, what is it? What is it that I have been neglecting all these years that now has finally caught up to me?”

And the solution for that is not to take testosterone and go to the gym five days a week and just try to bust your ass back down to 30 years old. The solution to that is to listen to what your lifecycle is pointing you towards. And, in doing that, that’s where I feel like I’ve had a lot of success for these young people. I’m like, “Get hungry. Get passionate. Make mistakes. Go make mistakes so you can learn how to fail, and you can build your resilience, and you cannot be afraid.”

But for someone, just get out there and do it. Just take people out to lunch, like interrupt people in the lobby, make a fool of yourself. Do whatever it takes. But for a man or a woman in their 50s, it might be very much more like, “Hey, maybe have you thought about working less? Have you thought about finding a way to stop trying to grow your career and start trying to grow your being?”

So, I don’t know, I would say the specific success stories, I don’t know, it’s also individual. Sometimes guys just need to be told what incredible jerks they are. Seriously. Like, sometimes they hire me to tell them what jerks they are because they’re just jerks, and no one will tell them because if anybody tells them that, everyone around them pays too high of a price. And they’re like, “Oh, man, I really am a jerk.” I’m like, “Yeah, maybe you should look into that.”

Pete Mockaitis
All right.

Paul Durham
But, you know, we live in these isolated boxes and we insulate ourselves with money from the perspective and wisdom that others have of us and it’s too bad.

Pete Mockaitis
Well, I’d love to get your take then in terms of how do we have less of that insulation and to get more valuable input from other people so we can see things more accurately?

Paul Durham
Yeah, that’s a great question. So, I would say that another way in which 18-year-olds are the same as 45-year-olds is that 45-year-olds don’t take risks either. We just don’t take risks, man. We just stay in our comfort zone. We don’t go talk to people we don’t know at a party unless we absolutely have to. We don’t necessarily go take some online education course and take it really seriously or have a goal and really hire a coach and just say, “Look, I’m just going to take this money and I’m going to make this shift. I’m going to make this shift.”

And I think that there are opportunities all around us that many of those opportunities lie in the service realm, in the realm of volunteers, it’s like, “Oh, I need to spend time with my kids.” Okay, well, take your kids. Take your kids and go volunteer. Take your kids with you and go out for a day and do something that really helps other people in a direct fashion, not just write a cheque kind of fashion.

So, that’s what I would really say is that we don’t take risks. We are afraid to fail, “I’m afraid of signing up for that online education course that seems like really legit and like it would be speaking to exactly what I’m suffering with right now because what if I don’t take the time and I waste the money?” It’s like, “Okay, so you don’t take the time and waste the money. But if you did follow through, you know you would get 50 times the value back from that course.”

Or, “Oh, I’m stuck in my job. I don’t know what to do about it.” Well, there’s all kinds of nonsense that shows up in my Facebook feed every single day about starting your own business. Have you tried one of those? Because, yeah, maybe it will be nonsense and a scam, but maybe it would be real. You actually could like be able to quit your job, or at least learn more about business which you might be able to then bring back into your job and create more value and success there.

So, that’s what I would say. It’s just, I don’t know, it’s like the richer we get as Americans, the more afraid we get and the more risk-averse we get.

Pete Mockaitis
Yeah, boy, I don’t remember the quote. I think it was St. Augustine of Hippo said something about when we don’t have wealth, we just worry about how we’re going to survive and acquire it. And when we do have it, we worry about how we might lose it.

Paul Durham
I know. I know. Well, it’s like the Buddha saying, “Suffering comes from losing things and from having things,” because when we lose things, it’s painful. And then when we have things, we’re afraid of losing them, and that’s painful. So, yeah.

Pete Mockaitis
Well, I also want to get your take in terms of when you’re in the moment and you know a certain thing needs to be done, it’s on your weekly plan, by golly, and you’re just not feeling it, how do you power through?

Paul Durham
Yeah, I don’t power through.

Pete Mockaitis
Okay.

Paul Durham
That’s what I don’t do. When I was 30, I just power through, man. I could just eat a big, giant wheelbarrow full of crap from morning to night, all day long.

Pete Mockaitis
It’s quite an image.

Paul Durham
I just pile up those tasks and just motor through them. And, partly, I work a lot smarter now than I used to. But I would say go for a walk. Go walk around the block. Find out who you are. Just reconnect with who you are. You’ll get it done faster I promise you. You might, “Oh, I don’t have time.” Yeah, you have time. You have time to look at Instagram. You have time to waste your time. You’re returning emails that if you actually like were a little bit more centered you would recognize should be ignored.

So, that’s what I try to do more and more and more. Try to settle into who I am rather than what I have to do, what I’m trying to get. If I can settle into who I am, so much stuff falls away, so much stuff that doesn’t need to be dealt with, and certainly doesn’t need to be dealt with in a kind of unskillful fire-setting ways that happen when I just jump on it, “I’m just going to crank through this stuff.”

Pete Mockaitis
Well, I guess I’m thinking certainly there’s many things that we’d be better off not doing, that don’t fit us and need to go, so I’m right with you there. But I guess I’m thinking like if you’ve been through all the process associated with the journaling and the pondering and the identifying of a desire and, “Yes, that is very important, and then, yes, this is the key step I need to take in order to do that.” And then it’s the moment that you’ve calendared for yourself to do that, and you’re like, “Hey, I’m not really feeling it.” Then what?

Paul Durham
Totally. Yeah, it’s funny. I’m building a new business right now over the last few years, so this new education business for young people. And it’s a whole new world. I talk to people and they’re like, “Oh, you’re kind of making a new thing.” And I’m like, “Yeah, I’m making a new thing. There’s nothing I can go out and just rip off.” It’s very disheartening in moments.

And when I run up against that, if I have the presence of mind to think of my clients, to think about their lives, to think about the struggles that they have, to think about some of my clients that are a year or two out of the program and the lives that they’re living and the messages that I get from them and where they were when they started, and I think about, man, if I hadn’t kind of done this weird thing and put a bunch of time into developing something that I had no idea whether it would work, that kid would still be in her parents’ basement, in conflict with her parents about wanting to do something that she didn’t really know what it was, or she might be still using drugs or whatever.

It’s like I just get so stuck when I’m in myself and for myself. And I even extend that, even thinking about my son or my family, it’s like my son is kind of, in certain ways, an extension of myself. I’m doing this for my family. It’s like, ‘Yeah, you’re doing it for your family but there’s a way in which your family is an extension of yourself.”

And if I can take myself and de-center my perspective a little bit so that I’m thinking about my clients, I’m thinking about my collaborators, I think about my mentors, how much they’ve invested in me, so on the one hand I’m contradicting myself if I’m saying, “Yeah, this all should really come from your deepest internal vision.”

But I tell you, if your deepest internal vision doesn’t have a service portion, if it doesn’t encapsulate something, especially if you’re getting up there in years, if you’re not giving back on some level, it’s not going to do it for you. And the day-to-day process of executing that vision is also not going to do it for you if you lose sight of the people that you’re here to serve. So, that’s what I try to do.

Pete Mockaitis
Awesome. Thank you. Well, Paul, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Paul Durham
No, I think I’ve been running my mouth a lot.

Pete Mockaitis
All right. Well, then could you share with us a favorite quote, something you find inspiring?

Paul Durham
Something that I find inspiring.

Pete Mockaitis
As a quote, yeah.

Paul Durham
Well, I think I mentioned it earlier, which is a quote from the coach that I worked with and who kind of trained me to be a coach. He always used to say, “If you were going to do it, you would’ve done it. If you could’ve done it by yourself, you would’ve done it by yourself.”

And so, really, we need help. We need help. We need help from our friends, man. We need help from our enemies. We need help from people who have the hard truth to tell us, our nemesis at work, or the spouse that we’re in conflict. We need help from them. We need help from allies, from coaches, from mentors. And if we can bring ourselves to reach out, I’ve got to tell you, it’s like pulling teeth to get these kids to ask even just family and friends out for lunch, let alone potential mentors. It’s one of the biggest things I have to get them over.

And then I say to myself, “Yeah, but you’re the same way. You’re the same way. There’s people you know that could help you that you’re reticent to reach out to and ask for help.” So, I really try to. And when they have big breakthroughs, I really try to take that as a model for myself of reaching out. If you could’ve done it by yourself, you would’ve done it by yourself.

Pete Mockaitis
Thank you. And how about a favorite book?

Paul Durham
A favorite book. Well, I got to say I still really love “The War of Art.” I’m sure a lot of people say that on here. But it’s kind of a masculine book. There’s a lot of push to it. But in the spirit of reaching out and getting help, like that book is a resource where you can reach out and you can get help and you can be reminded that the thing you are resisting, you are resisting for a reason, and that that reason may very well be because it’s the thing you need to do, and we’re just scared of failing. In a way, we’re scared of being committed.

Everything I’ve been talking about is just about commitment basically. And when you commit to something, it’s scary because now you’re all in. So, that book can really help support that process of getting all in and rushing forward.

Pete Mockaitis
And how about a favorite habit?

Paul Durham
A favorite habit. Well, if I had to mention the habit that I like the most I would have to say Bulletproof Coffee. I really don’t like to eat in the morning, and having a cup of coffee with a bunch of fat in it allows me to get from when I wake up to when I actually want to eat, which is not usually until 11:00 or 12:00, so that is a good habit. It’s probably not a habit. It’s more of an addiction. So, here, I’ll try do better.

My favorite habit is to wake up in the morning and do something that provides a framework for me in which I can feel what I feel. Because I wake up and all kinds of things, you know, a weird dream, financial, relationship, parenting, business concerns. And if I can just, either through journaling or by meditation, or by kind of guided internal process, I can come to a place in which I feel what I actually feel, then that’s really valuable.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Paul Durham
So, my website is PaulDurham.com and from there you can go to YearOne, which is my program for 18 to 24-year-olds who want to take a gap year from college or who know they don’t want to go to college and are interested in forging a creative career through an apprenticeship model. Or you can connect to my coaching page, which I think I only have up because my GoDaddy client said I needed to have a website. All my clients come through word of mouth. So, yes, so I have a small website there as well, and then you can also connect to my band Black Lab.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Paul Durham
Yes, if you’re seeking to be awesome at your job, your coworkers are your number one resource. And the obstacle to accessing that resource is your pride and your fear. Like, your coworkers know who you are, they know what your strengths are, they know what your weaknesses are, and they can help you grow and develop. They can tell you strengths that you don’t even know that you have that you could really be capitalizing on. And they know the weaknesses that are crippling you and that are the reason why you didn’t get that promotion.

And so, if we can stop treating our coworkers as those neurotic annoyances in our life, and instead start looking them as valuable mentors, and even if they’re 20 years younger and dumber and more arrogant than you are, if we can just take them out to lunch, or take them out to a nice lunch, and say, “I want to take you out to lunch and pick your brain because I want to know what you think I could do better at work.” You make yourself vulnerable in that way, you will be awesome at work.

Pete Mockaitis
All right. Paul, this has been a lot of fun. I wish you lots of luck in your adventures and music and all you’re up to.

Paul Durham
Thank you so much, Pete. I really enjoyed it.