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418: Separating Your Self-Worth from Your Productivity with Rahaf Harfoush

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Rahaf Harfoush says: "We have this constant narrative that if we're not always hustling... that we're shameful and that we don't deserve our own success."

Rahaf Harfoush masterfully unpacks history, psychology, philosophy, and more to discover how we got obsessed with hustling / productivity…and how that obsession often hurts our  creative output.

You’ll Learn:

  1. How productivity and creativity are incompatible
  2. The reverberating negative impact of the 2008 economic recession on how we work
  3. Best practices for optimizing your limited reserve of energy

About Rahaf

Rahaf is a Digital Anthropologist, Best-Selling Author, and Speaker researching the impacts of emerging technologies on our society. She focuses on understanding the deep (and often hidden) behavioral shifts that are taking place within organizations and individuals as global digital infrastructures enable the unprecedented exchange of ideas, information, and opinions. She teaches Innovation and Disruptive Business Models at SciencePo’s Masters of Finance and Economics Program in Paris.

She’s worked with organizations like Starwood Capital Group, Deutsche Bank, Estée Lauder, UNESCO, The OECD, A1, ING Direct, and  more.

Items Mentioned in this Show:

Rahaf Harfoush Interview Transcript

Pete Mockaitis
Rahaf, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Rahaf Harfoush
Thank you for having me.

Pete Mockaitis
Well, I’m so excited to talk about your stuff, but first I want to hear about something you write that the world doesn’t see. You say that you write fiction secretly. What’s this about?

Rahaf Harfoush
I just love losing myself in a good fiction story, so I’ve just been toying around with thrillers and murder mysteries and just things that I write. Nobody has seen any of this yet, so maybe one day I’ll work up the courage to release that, but it’s a really nice outlet. It’s really complimentary to the nonfiction writing that I do for my regular job. It’s an interesting balance. It stretches my abilities in different ways.

Pete Mockaitis
Well, so murder mystery, that’s intriguing. How do you come up with creative ways for people to die?

Rahaf Harfoush
Let’s just say if anything was ever to happen to my husband and they looked at my Google searches, I think I would be in trouble.

Pete Mockaitis
Although that’s the-

Rahaf Harfoush
I’m always Googling the most random things. It’s always like, “How long does it take for a body to do this?” “What happens if you do that?” My husband always laughs because he goes, “Honestly, you better hope nobody ever looks at your search history.” Yeah.

Pete Mockaitis
That’s actually perfect if you really were going to do some malfeasance, then having that as a cover would be great. “Well, I am an amateur novelist. This is all part of the research, detective. Look elsewhere.”

Rahaf Harfoush
Yeah, that could be the big plan.

Pete Mockaitis
Well, again, I really appreciate you’re up late in France, taking the time to chat. I’m excited to dig into it. One book you’ve got out, it’s no secret, Hustle and Float. There’s so much good stuff in it. Could you share, for starters, perhaps the most surprising and fascinating discovery that you came about when you were putting the book together?

Rahaf Harfoush
The most fascinating thing that I experienced when writing this book was how there was often a gap in my own behavior and my own knowledge. It was like really frustrating because or I would originally be researching stuff like burnout and the need to meditate and things like that. Then even though I was writing about them rationally, I would be doing behaviors that were the opposite. That was a thing.

The other thing was, this was a book that was written to try to understand why we often act against our own creative performance, against our own creative best interests. I guess what surprised me was that I was surprised by how much these forces were influencing my life and how much they were impacting the way I was approaching my job, my work, my performance, my productivity.

There were moments when I would finish researching something, identify how it was manifesting in my own life and just really be like “Wow, I cannot believe that this narrative that has developed over the last 50 years is the reason why I do X or the reason why I can’t do this, or that.”

That was really interesting. It was almost like peeling back the layers of an OS and kind of looking into the code and realizing there’s all sorts of stuff in there that are determining your decisions that you never knew.

Pete Mockaitis
That is very intriguing. When you talk about the phrase ‘acting against our own creative best interests,’ what exactly do you mean by that and can you give us a rich example?

Rahaf Harfoush
What I found out in my own experience and in talking to hundreds of professional creatives—so strategists, entrepreneurs, leaders, managers, writers, designers, lawyers, accountants—was that people who were high performers or people who identified as high performers had all experienced at least once in their career a time where they were burnt out, where they experienced physical or mental symptoms as a result of overwork.

The thing that really intrigued me about this research was I asked them, “Did you try frameworks? Did you have the knowledge to prevent this?” They all said yes. This was really interesting to me because that meant that the problem wasn’t a lack of knowhow.

It wasn’t like you were going to open the door and be like, “Hey guys, I want to introduce you to this thing called napping, and this thing called vacations. You should really try it one day.” It’s like we all knew what we should be doing and none of us were doing it.

When I started to look to understand why, I realized that our work culture has taken two really big important concepts—productivity and creativity—and we’ve shoved them together to create our modern work culture. The problem is is that these two things are not compatible and when we try to chase our obsession with being productive, we end up hurting our creative performance. We end up getting in our own way.

We end up getting in our own way even when we know better, even when we feel tired, even when we sense burnout coming on, we can’t seem to stop ourselves. This contradiction in behavior from smart, intelligent, ambitious people—I was like, I have to figure out what’s going on. That’s kind of what the general gist of the book is about.

An example would be that you’re working on a client project or you’re writing something or researching something and you keep pushing yourself. Even though you’re tired and even though you know that the best thing you could do for yourself would be to step away, you don’t. You pull an all-nighter. You don’t get sleep. You start skipping meals. Your health starts to suffer.

You do all of these things in pursuit of this productive goal, but in reality every step that you’re taking is actually making it more difficult for you to creatively perform. I’ve seen this across the board. I have seen lawyers, I have seen writers, I experienced this myself firsthand.

I had such a severe round of burnout that I was incapable of doing anything for my job for weeks. My hair fell out. I couldn’t sleep. I couldn’t eat. It was actually, in all honesty, absolutely terrifying. I’ve never experienced anything like that before. I never want to experience anything like that again.

The fact that it was totally preventable, was the most frustrating thing because even when I was at my worst, even when I was so sick, I was still kind of shaming myself about it. Why weren’t you strong enough? Why can’t you just push through? Why can’t you just hustle harder? Why can’t you just keep getting up in the morning? There was this like never-ending narrative of shame that was pushing me.

That’s when I was like, okay, I need to get to the bottom of this because this way of working is not sustainable and if I want to have a long and fruitful career, I have to find a better way.

Pete Mockaitis
That is powerful. What drama, losing hair, unable to work. Wow. That is primed nicely. Then tell us, when it comes to these narratives or wrong ideas or these behaviors, what’s kind of fundamentally going on inside our brains that causes us to do these things that are working against our own interest?

Rahaf Harfoush
What you realize is that you are this person and you think you’re this rational, intelligent person, but really you are in the middle of this crazy mix of I call them the three forces, which are your systems, your stories and yourself. In other words, the history, how our work culture evolved, how our thinking about idolizing productivity, why work is considered to be morally good, all these things, how those ideas developed.

You have just the history of productivity systems and how businesses evolved. You have the stories that we tell ourselves about success, so all those articles that you see about why you should get up at 4:30 in the morning to get the job done, how we sort of worship productive people, how any magazine cover, business magazine cover, you’ll see the ‘secrets of the highly productive people,’ ‘get more done.’

We have this reinforcing narrative that takes thing like the American dream, if you just work hard enough, you’ll be successful, combined with this obsession of being busy and productive. We have these stories that we tell ourselves about what success looks like in our culture.

Then finally you have ourselves, which is our body, how our brains and bodies are wired. These three forces together mix and they give us a very specific set of beliefs about the role that work plays in our lives, the role that it plays and links to our self-worth, to our identity, to our value in society, to whether or not we’re worthy, whether or not we’re enough, to whether or not we have accomplished our goals and what that means, to our social standing.

You have this really complex emotional relationship that’s been built on years and years and years and years of stories and belief systems and attitudes and reinforced narratives that you see in the media. Then you now have this new era of work, where most of us are being paid to do creative work, knowledge work.

Here we are trying to do a type of work, but we’re forcing ourselves to evaluate our performance based on systems that were designed during the industrial revolution, systems that weren’t designed for the type of work that we’re doing. They weren’t designed for us. Plus, we have this constant narrative that if we’re not always hustling, always pursuing, always chasing, that we’re shameful and that we don’t deserve our own success.

When you look and you see, for example, why is it that most people check email on their vacations or most people don’t even take the full allocation of vacations that they have, it’s not because they don’t want to enjoy their vacation. It’s because we have these deep drivers that are linked to our vulnerabilities and our ego that are convincing us that our work is linked to our worth as a human being.

Pete Mockaitis
Oh my gosh, this is so good, so good. What’s funny, as you were speaking, I was transported to a time I was on a fishing, outdoorsy vacation with my BFF, Connor, and company. We had a fishing guide. We were doing fishing. It was kind of fun to do, hanging out, nice sunny day. Then in the afternoon, I remember Connor, he looked at his phone and his emails and then he said out loud, “Why am I looking at my email?” He was like genuinely bewildered that it just kind of happened to his surprise.

Rahaf Harfoush
Yeah, it’s a powerful motivator.

Pete Mockaitis
It wasn’t necessary. It wasn’t deeply addictedly habitual because some folks – I guess there’s a whole continuum or spectrum of that behavior. But it happened and it surprised him. I was sort of surprised as well. It was like, “Yeah, why do we do that?” It sounds like you’ve actually gotten somewhat to the bottom of the answer, why do we do that?

Rahaf Harfoush
Yeah. It’s really sad in a way because we’ve put so much of ourselves, which is now tied up in our jobs. When I was going through my burnout, the thing that kept rattling around in my brain the whole time was, “If I’m a writer that can’t write, what do you do with a writer that can’t write? Who am I if I’m not a writer?” I didn’t realize how much I had absorbed that part of what I do into who I was.

Then you start to understand, okay, now we’re dealing with all of this economic turbulence, we’re dealing with automation, we’re dealing with new industries, we’re dealing with globalization and all of these things are shaking the foundations of what we use to define as work. The definition of what work is, what a jobs is, what a career is, that’s all changing.  But all of that is so linked to how we see ourselves and how we see each other.

Of course we’re going to get a little bit nervous when people start rattling at that foundation. It makes sense that we’re behaving this way.

I’ll tell you a super really quick anecdote. During the 2008 financial crisis, this really crazy thing happened where a lot of people lost their jobs. A lot of people were out of work. There was a lot of panic. But during this time, job satisfaction went up.

Even though during the financial crisis when companies fired people that meant that the rest of the work had to be divided amongst the people that were left. A lot of people suddenly found themselves doing 1.5 jobs, 1.75 jobs, maybe even 2 jobs, but because everyone was so terrified of getting laid off, happiness at work during that time actually increased. Job satisfaction went up because people were just so grateful to have a job.

At the same time, they were too afraid to ask for time off, they were too afraid to ask for extra help. We sort of solidified this traumatic economic experience, but we fused it with this bizarre thread of happiness, which I think kind of scrambled our brains a little bit.

Then when the economy recovered, many companies didn’t hire all those people back because they thought, “Huh, we’re getting by fine without it.” Many people sort of kept the link between their job satisfaction and the overwork they were performing and that overwork became the norm and it also became a reflection of the security that they had during a time of incredible economic turbulence.

Pete Mockaitis
That’s fascinating. You’re saying that – and maybe you have some data to back this up – that if you look at workers in say 2000 to 2007, sort of pre-2008 recession, to now, there’s a whole lot more hustling and idolization of the hustle now as compared to a mere 12 years ago.

Rahaf Harfoush
Yeah. Yeah and it almost acts like – in the book there’s a whole chapter devoted on it in the book, but it’s almost like a form of Stockholm Syndrome. We ended up being exposed to these really unpleasant working conditions. People were working twice as hard for half the pay basically or doing two jobs, getting paid for one job.

I think the Wall Street Journal called them the rise of super jobs, where suddenly everybody was expected to do a lot more than before. But at the same time, because we were so grateful for the opportunity, we were still like yes. It was still seen as a good thing. We almost emotionally imprinted a different norm of work.

I talk a lot about the history of work, but for our generation and for us and all of us now, the 2008 financial crisis was one of the most defining economic moments. Most people in some capacity were touched by it or knew people that were impacted by it. It’s this very important emotional part of our work history.

We sometimes overlook the fact that it kind of changed a bit our approach to how we look at what work norms were and we never really bounced back from that. Even though the economy quote/unquote recovered June of 2009, we still maintained those same behaviors. It’s not like the economy recovered and suddenly companies were like, “You can go back to working one job.” It’s like the economy recovered and they were like, “Yup, this is the new normal,” and we never went back.

Pete Mockaitis
Fascinating. Let’s talk about identity first because that sounds huge with regard to being a master skeleton key that can unlock a bunch of this stuff.

You reflected, “Hey, what do you do with a writer who can’t write?” I’ve got the tune ‘what do you do with a drunken sailor’ in my head now. That notion that our identity, our worth, our value is wrapped up in our work and what we’re producing, can you deconstruct this for us in terms of if that’s not it, what is, and how do we combat this tendency to identify our very worth with our productivity in our jobs?

Rahaf Harfoush
It’s a really fascinating story because – I went back and I sort of traced the history of work, all the way back, especially in America, going back to the Puritan work ethic. I’ve heard this phrase – I don’t know how familiar you are with the Puritan work ethic – I had heard this phrase so many times over the years, but I never really understood the finer details of what that meant.

What did the Puritans actually mean? Where did this work ethic come from? It turns out that they believed that when you were born that your soul was predetermined, meaning before you were born God had already decided if you were going to go to heaven or not. God already knew. This was already all written. But they didn’t know, so they spent their entire lives looking for signs of which way God had decided, so signs that they were chosen or signs that they were not chosen.

Because of this, they kind of hypothesized that the type of person that God would choose would be somebody who was respectful, industrious, hardworking. These norms emerged where if you were hard working and if you were not lazy, which was also synonymous with being immoral, that if you were hardworking, then it’s clear that you were chosen.

From the very early, early point of work culture history, we started linking work with morality, work as being an indicator of the goodness or badness of your inherent self.

Pete Mockaitis
That’s so fascinating because I’m thinking right now from Christian theological perspectives, there’s plenty of occasions when Jesus went away to a deserted place or he was talking about Mary and Martha and how the person doing all the work – he was like, hey, the person not doing the work has actually chosen the better half.

It’s interesting that the Puritanical work culture chose to, I guess preferentially, select the verses that kind of promote the industriousness over the others because even in the scriptures themselves, there’s a pretty good case to be made for rest, silence, rejuvenation, and not just work, work, work, work, work.

Rahaf Harfoush
Yeah. But you also have a lot of quotes about idle hands do the devil’s work. I think that’s it or something like that. From the very beginning, we started linking our work to our worth as a person. The work that we did was inherently linked to whether or not we were good or not.

That’s a really kind of fundamental building block right there. That also never really went away. We just built more and more and more on top of it. We just added more narratives. Then with the American dream it was – think about it this way – if how hard you work depends on your goodness or badness, then the American dream also says that if you work hard enough, you’ll be successful.

The problem with the American dream ideology is that the flip side was if you’re not successful, you’re not working hard enough. When you couple that with this Puritan ideology, if you’re not working hard enough, it must mean you’re not good enough.

All of the sudden we’re not just talking about a job. We’re talking about the moral sanctity of your soul. We’re talking about your worth as a person. We’re talking about the value that you bring.

We have created a culture now where, again, combined with the economic things that happened in 2008, combined with the way we worship startup entrepreneurs and tech titans and billionaires. All these little signals come together to form this almost concoction that creates this ideal of what we think work should be, the role it should have in our lives and who we are in reaction to what we do.

All of that together forms a really strong bridge between our vulnerabilities, our ego, our weaknesses, our insecurities, and we link all of that, we anchor all of that to our jobs.

This becomes really problematic because if you’re a writer that can’t write, if you get laid off during the recession, if you get fired, if there’s no work, then we have absorbed – we’ve imbued work with so much value that when we take it away, we are just kind of lost. We really take a psychological blow when somebody takes that piece of us away.

That’s why you see so much attitude. For example, think about how we talk about people that are on welfare. Think about how we talk about people sometimes who are unemployed. There’s all these attitudes that we have that if you start picking apart the pieces that make up those attitudes, you can draw a direct trail right back to this idea that your job is linked to your goodness as a person.

Pete Mockaitis
That’s some powerful stuff. So if we’re enmeshed in this and you want to escape and this is also reminding me of there’s an awesome article recently in The Atlantic about what they called ‘workism’ and how that has completely become sort of the new religion for many people.

Okay, if that’s where we are, point of departure, and we want some liberation from that so we can start making some wiser choices, set some prudent boundaries, get some rejuvenation, how do we, I guess, reprogram our brains here?

Rahaf Harfoush
Yeah, often they say the first step is just recognizing that there’s problem. I think the first step is realizing that these three forces are influencing your life. They influence everybody a little bit differently. It depends on your own history, your background, the values that your parents instilled, the behaviors that you saw your role models.

They can manifest in a lot of different ways in people’s lives, but the first step is to recognize that they are there. The first step is to look at the things that you just assume were to be true about the world, about work, about yourself, and just start to question where those beliefs came from.

[24:00]

In the book, there’s a whole list of questions that you can ask yourselves, things like, “How important is your work ethic and your identity? What does hard work look like for you? Why is it important? Who are your work role models?” And to really just start to understand your own relationship with some of these concepts because the most important thing is getting out of your own head, getting out of your own way.

So many people will try – they’ll be like, “I’m going to wake up at 5:30 AM in the morning. I’m going to do David Allen’s Getting Things Done. I’m going to do inbox zero. I’m going to do-“ They try to do all these frameworks not realizing that the frameworks are just Band-Aids that are trying to address the symptoms.

What we have to do is really address the root cause, which is our fundamental relationship with our beliefs about work. To do that, you have to start by questioning everything you think you know.

Once you start asking yourself these questions, “Where do my beliefs come from? How do they manifest? How much do I like my identity and my job?” at least then you can start to see, the same way that I did, like “Oh, maybe all these articles I read about the top successful tips of entrepreneurs that always push the same type of thing, that’s a certain archetype, that’s a certain mythology that I’ve absorbed, but if I take a step back, that’s not actually linked to what I think a successful life looks like.”

You start trying to break apart, again, going into your OS, going into the programming, the algorithms and starting to say, “Are the assumptions that I used when making these predictions about how I see the world, are they really true or did I just accept them as true because of the media, because of our history, because of our biology?”

Once you do that, then once you see the forces, they can’t influence you that much anymore. Once you see them for what they are, then you can be the one to choose what serves you and you can be the one to choose what you keep and what you leave.

What’s really funny about this is I’ve had a lot of very polarizing reactions about this because so often, people want to pick up this book and they want to see some sort of five-step method, framework, easy acronym, let’s just get the solution right on the way. I’ll have people email me and be like, “You went too much into history. This is too convoluted. You didn’t get to the point. What’s the solution?”

It’s like, I feel like it’s a bit subversive, but it’s like, “Guess what? The only solution is, ironically, we each have to do our own type of emotional labor to figure this out. I can’t do it for you. You’re the only one that can unlock those belief systems, unlock that self talk, unlock all of those. I can’t do that for you and no framework will do that for you.” But there’s an impatience because everyone just wants a quick fix.

Pete Mockaitis
Yeah, this is so powerful and really potentially super transformative in terms of getting at the root as opposed to – I love GTD and David Allen, episode 15, so—

Rahaf Harfoush
I love him. I love him. I use it. I use OmniFocus. I’m all about that.

Pete Mockaitis
Oh yeah. It’s my favorite, OmniFocus.

Rahaf Harfoush
Yeah, but my point is OmniFocus and Getting Things Done will never fix you if you feel productivity shame about the fact that you don’t think you’re good enough unless you’re constantly busy.

Pete Mockaitis
Yes, absolutely. Well said in terms of the fundamental psychological belief identity stuff at root, certainly, as opposed to hey, GTD and OmniFocus as a tool in order to organize all the incoming stuff so you can feel good about where it’s going. Those are sort of two different things we’re solving for.

I guess what really gets me going here is as I reflect upon what you’re saying, I recently had a podcast interview with Michael Hyatt, and that will release a little after this one I believe, in which we talked about Elon Musk, who’s Mr. Hustle himself, like sleeping at the Tesla plant and doing all these things. He really does seem to be heroically idolized.

I thought Michael Hyatt did an awesome job. He said, “Well, I guess it depends on your priorities. He’s blown through a couple marriages. He’s had these troubles.” Then you’re right in terms of the hard emotional labor, you’ve got to thing though, it’s like, “Well, would I like to have a life like Elon Musk in terms of those pretty cool entrepreneurial successes, but at those costs, or would I like to have a life that is different and prioritizes things differently?”

Rahaf Harfoush
Okay, but maybe I’ll push back on this a little bit because I don’t think that’s the actual choice. I think forget the personal costs. Put that aside for a second. Let’s just talk about performance. Let’s just talk about being an entrepreneur, you need out make the best possible decisions in order for your company to perform.

I want you to imagine yourself after sleeping on a factory floor. You just spent eight hours. You’re tired. You haven’t slept properly. Think of your state of mind. There’s no way that you’re going to convince me that the you that has had a terrible night’s sleep, that is uncomfortable, maybe has a backache, that crick in the neck, whatever it is that’s going on, you’re not going to tell me that that is the best version of you that’s going to make the best decisions for your business.

The problem is that we have started to talk about overwork as though it’s an admirable trait, when in reality when you look at creative performance from a biological perspective, from a psychological perspective, just all the research says the same thing, that you need to take breaks to let your brain recharge so that you are at peak performance.

You running this marathon, pulling all-nighters, not sleeping, doing all these things, sleeping at the factory, you’re not actually getting closer to peak performance. What you’re doing is getting closer to performative suffering so people can say, “Look how hard he’s working. Look how much he’s suffering,” because if you remember, the harder the work, the more deserving you are.

What he’s doing is he’s just hitting all of these emotional symbols to get us to say, “He’s so hardworking. Look how much he’s suffering for his business,” whereas honestly when I heard that I was like, “Elon, go home, man. Take a shower. Have a meal. Sleep for a couple of hours. Shut your brain off. Let it all settle down and then come back the next day and then you’ll be at the top of your game.”

I know myself when I’ve been overworked, I’m not producing my best work and I’m not making the best decisions. I make more mistakes and the quality of the work that I am producing is subpar.

Pete Mockaitis
I love it. All right. It’s like, hey, not only are we talking about outside work; we’re talking about inside work things and performative suffering. What a turn of a phrase. That’s lovely. That’s compelling.

I’m intrigued. You mentioned in the beginning you talked to a lot of high performers who experienced a bout of burnout at some point and they knew the things they should be doing with regard to hey, take a nap, take vacation.

Are there any things that you discovered that we should be doing that are not so obvious? You mentioned some good research and science associated with peak performance and creativity and what it takes. What are some of the key things we should do or not do that can prevent or rejuvenate us from burnout that really pack a wallop?

Rahaf Harfoush
One of the things that I looked at was, again, how historically we’ve devoted a lot of the work systems that we have today, the 40-hour work week, 9 to 5, all that stuff. I think the biggest injury that has been done to us from many of these methodologies is the fact that we are expected as human beings to show up for work in the same way, at the same energy level that is consistent for the entire time that we’re at work, 365 days a year.

That is just not the way human beings are wired. We have ebbs and flows of energy, ebbs and flows of creativity. We have different cycles. We’re productive at different times of the day. We’re more productive at different times of the year sometimes.

One of the things that we have to look at is the way that you’re working, is it designed to maximize your performance? Are you actually creating a way of working that works with your strengths instead of just trying to take yourself and shove yourself in a system that was designed for work that you’re not doing, designed for a way of work and a type of work that no longer really exists for most knowledge workers?

One of the things that I found is really powerful is starting to reframe the way that we even approach performance. Not every task in a job is created equal. A big presentation that you’ve got is going to suck up a lot more energy than just doing some admin and answering emails. Or when you’re travelling, that’s going to take a different type of energy level than when you’re sitting at your desk working.

We have to start to think about how can we conserve and optimize for this type of energy usage. That often depends, like breaking away from this mold of needing to conform to some arbitrary metric like 9 to 5 or that you have to work in the same way from 9 to 5 in the exact same way at the exact same energy level.

If we start to accept that these cycles happen in our creativity, in our performance, in the way that we approach hard tasks, in the emotional response – often creative performance, it requires a lot of emotion. You’re really excited that you have an idea, but then you get kind of frustrated because you hit a block. You get sad because you think you’re not going to solve it. Then you’re elated when you do solve it.

Those emotions also take an energetic toll on you as well. But we don’t really create systems that take all of this into account. We need to design systems that are made specifically for creative performers.

That respect I would honestly challenge you to look at your own natural rhythms. I’m a night owl. I am not productive in the morning. For so many years I killed myself trying to fit into this standard, into this ideal, where I’m raring to go at 8 AM. That was never going to be me. I am honestly at my peak hours between 6 PM and midnight. That is when I do my best work. That is when I do my most writing.

I had to design a business that worked around that. I had to say, okay, there are days when I’m going to manage my energy. I’m going to work on a highly cognitive task in the evening, which means maybe in the morning I’m going to do some lighter stuff.

Once I started paying attention to when I needed to step away, when I needed to replenish, when I needed to downshift to easier tasks, when I needed to really hustle and focus on high cognitive tasks, the craziest thing happened, which is I was better rested, I was happier, and most importantly, my output—which is the thing we’re all obsessed with anyway—my output went through the roof.

That’s when I realized that your output, your creative output, is not linked to how hard you work, how many hours and how many nights you spend and how much you don’t sleep and how many meals that you skip. It’s really based on optimizing to the fullest possible potential this limited reserve of energy that you have, so how you’re going to invest it or you’re going to spend it, how you’re going to replenish it.

Then if you do that in a way that’s designed for you and your body, your performance, your success, your happiness, your relationships, everything will go through the roof.

Pete Mockaitis
That’s powerful. And you’re crushing it right now in your peak zone. I guess it’s just after midnight now in France.

Rahaf Harfoush
Yeah.

Pete Mockaitis
That’s so good. Then I want to hear then, part of it’s just knowing yourself in terms of when you work best, you’re a morning person, you’re a night owl. Are there any kind of universal best practices that are great for allocating and optimizing and being strategically wise with your limited reserve of energy?

Rahaf Harfoush
This is the funny thing, all the solutions that I’m saying, none of them are new. It’s not like somebody’s going to be like, “Oh, I should really take a break,” or “Oh, I should get a good night’s sleep.” None of this advice is new. What’s new is that now we have the ability to start unraveling why we’re not taking this good advice.

You know. Everyone who is listening right now, you know what you have to do, you know what your body needs, you know the conditions that you work best in. you know this. What’s more interesting to me is why you’re not doing it. What is blocking you? What is holding you back from this? Where did these beliefs that you have come from? Is it shame? Is it insecurity? Is it fear? Is it ego? Is it the need for validation?

Because those are the behaviors that are hidden, that work in the background that often sabotage you so that when you’re tired that little voice will say, “Are you kidding? You’re going to take a break? No way. You’ve got to push through. You’ve got to hustle, otherwise you’re weak, otherwise you’ll never succeed.”

For me the best practices are really about having these conversations with your friends, with your teams, with your spouse, with your family about the role that work plays in our lives.

I’ll give you a quick example, which is with my friends. I noticed when I was researching this book that oftentimes when I ask my friends, “Hey, how’s it going?” the response was always some variation of “Oh, I’m so busy. Things at work are crazy right now. Oh man, I’m so overloaded. I haven’t stopped running. I’m on the road nonstop.”

All of these, going back to that term that you love, performative suffering, was basically the same thing. It was just reinforcing verbally to each other in a social context how much we were working, how much we deserved our jobs, and how we were deserving of our success because of how much work we were putting in.

What we said as a group, we actually said we’re going to ban saying “I’m so busy.” Let’s dig deep and try to find something else out use to describe our lives. It really highlighted how much this idea of being hyper busy, hyper productive was a behavior that we were all holding up like it was some sort of positive ideal.

Again, there’s no quick fix here. You already have all the quick fixes. You literally have everything you need at this instant to optimize your creative performance, but what is it that is blocking you from doing that?

Pete Mockaitis
In your research, what have you found to be the most common blockers?

Rahaf Harfoush
Shame and self-worth, thinking that you’re not good enough, thinking that if you rest it means that you’re not strong enough, it means that you’re not worthy enough, feeling the need to be validated, feeling like you don’t know who you are outside of your job. Those are the things that often manifest, especially in high performers because when you’re doing really well at your job, you’re even more tempted to link your job to your identity.

The funny thing is if you just start listening to yourself talk, like there were days where – and I run my own business, so I don’t have a boss telling me when I need to come in or what I need to be doing, and yet there were times when I was like the hardest on myself than any boss I’ve ever had in my life, where I said things to myself about why I couldn’t hack it or why I was feeling tired or how I could have hustled more or how I’m letting good business ideas pass me by or how I was watching an hour of Netflix instead of working on a side hustle.

All of these things that we’re constantly reinforcing these attitudes about my own self-worth, ended up really damaging the work that I wanted to do.

The biggest one is really feeling like you’re not enough, which is why when I work with groups, when I do these workshops and I go into organizations, I work with teams, it’s often saying something as simple as, “You self-worth is not tied to your productivity. Your value as a human being has nothing to do with your output or your job or what you do to pay your rent or what you do to pay your mortgage.”

Every time we have these conversations, the next day or two days later, inevitably, I will get a couple of emails of people saying, “I really needed to hear that. I really needed someone to tell me that this is not the sum of my identity.”

The flipside of that point, which is also interesting, is there are people – if you are not ready to hear this, if you are not ready to tackle some of these forces in your own lives, then much of what I’m saying is going to annoy you. You’re going to feel anger. You’re going to be like, “What is she talking about? She doesn’t know how to hustle!”

Pete Mockaitis
You’ve got to hustle.

Rahaf Harfoush
You’ve got to go get it. I will tell you, that emotive response is also something that I’ve seen. Anger, defensiveness, being very insulted. I’ve had people tell me, “Well, you just don’t have what it takes to succeed. You just don’t know what hard work looks like,” the whole thing.

What fascinated me is not the criticism, so the argument, let’s debate, let’s debate whatever you want, but it always the intensity of the emotion, which gave me the inkling that it had very little to do with me and much more with how they were responding to what they felt was a perceived threat on their identity, their status.

If you feel those emotions, I would encourage you to just sit with them and really try to understand where that resistance came from because when I was working through this stuff through the book, I was really resistant to a lot of it. There were parts of it, took me months to implement, months to wrap my head around, months to really feel it in my gut. I was angry and defensive. I was like, “Well, this can’t be the case. I don’t know about this.”

But once you do that work, once you unravel all of those things, and once you get to the point where you feel like my productivity is not linked out my self-worth, what you might not know is that it’s incredibly freeing. It actually frees you up to take even more risks, to do even more things because you don’t really have anything to lose because you’re already enough. You’re already worth everything.

For me, for example with my fiction, that’s when I started working on fiction stories because why not? If it bombs, it bombs. If it never sees the light of day, that’s okay. I found it incredibly liberating to be so secure in the fact that I was enough and I was worthy. That the work that I was doing, while challenging, while enjoyable, while I really liked it, was not the end all and be all of who I was as a human.

Pete Mockaitis
Now, to the notion of you’re enough and you’re worthy and your value does not come from your work and your productivity, how does one arrive at that place?

Rahaf Harfoush
Well, if that one is me, it’s when you hit rock bottom and you have nothing left. I had an option. It was either, “Okay, well, I guess I’m nothing because I can’t write anymore or I have to rethink the way that I look at myself.” It’s just a matter of really separating it. We have a really hard time doing that. We have to separate who you are, who you are as a human being. Your value and your self-worth as a living, breathing soul is enough in itself.

That could be something as simple as just reminding yourself of that, of recognizing that when you’re at work or when you’re doing really well at work, when you’re doing really poorly at work, that that is just a consequence of the information economy that we live in of jobs and all of that stuff. That is not tied to you. It’s kind of in the same way where – it’s almost the same kind of like Zen approach, where I don’t know if you’ve ever read The Four Agreements? I don’t know if you’ve read that book?

Pete Mockaitis
I have read the Blinkist summary of The Four Agreements.

Rahaf Harfoush
Yeah. Actually, hilariously, me too. But the thing that I really took from that book was nothing has anything to do with you. If somebody’s angry or somebody is sad or somebody is kind of mean to you, that in reality when you really stop and think about it, it has nothing to do with you. That’s just a reflection of their own inner turmoil and their own inner state.

Once you kind of do that similar separation from your job, you kind of realize that it loses the power to kind of knock you around, for everything to feel so scary all the time, especially if you are somebody that self-identifies as a high performer and you have these big goals and big dreams and big risks that you want to take.

I found it incredibly comforting to separate that because that meant I could be a high performer, I could take risks, I could fail. I could have tons of failures and it doesn’t matter because my failure is not a reflection of my lack of hard work, which is not a reflection of my lack of moralness. That was really key for me. I actually found it made me enjoy my job a lot more because it didn’t feel like it was so personal to what I was doing.

Pete Mockaitis
That’s awesome. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Rahaf Harfoush
Just again, don’t pick up this book if you want a quick fix. I don’t want to hear your angry Amazon reviews. If you’re not willing to do the work and to have a complicated nuanced look at our history and how we got here, honestly, this book is not for you.

But if you are really interested about the origin story of how knowledge workers and productive creatives, how we can thrive in this new environment, you have to know where we’ve been and how we got here. Then you can figure out where we’re going.

I just really wanted to put that disclaimer out there because I don’t want anybody to be disappointed. But if you are willing to do the work and if I can support you any way in your own journey as you’re answering these questions, please don’t hesitate to reach out. I would love to hear from you.

Pete Mockaitis
All right. Now could you share with us a favorite quote, something you find inspiring?

Rahaf Harfoush
Ralph Waldo Emerson has this really wonderful quote about how – I’m going to paraphrase here, so please forgive me. He says something like “The implanting of a desire indicates that its resolution is in the constitution of the creature that feels it.”

Basically he says that if you have a desire to do something, if you have a dream to be a writer, to be an entrepreneur, to be a whatever, then just the fact that you have that dream means that there’s something inside you that can fulfill it.

As a writer, it’s a very lonely job sometimes. You’re kind of on your own. You’re facing your own insecurities every time you look at that damn blank page. There’s something really nice to say, “The fact that I really want to be a writer, the fact that this is what I love to do, must mean that something in me can do this.”

I always remind myself that, especially when I’m in that valley of despair. The implanting of that desire means that my ability to fulfill it is in me. I just find that very motivating.

Pete Mockaitis
Lovely, thank you. How about a favorite study or experiment or bit of research?

Rahaf Harfoush
My favorite bit of research was they took a person’s phone away, put them in a room and this room only had a device that if you touched it, you would get electrocuted. It turned out that people would rather electrocute themselves than be bored for 15 minutes. I thought that was quite telling about our addiction to information stimulation.

Pete Mockaitis
Thank you. How about a favorite book?

Rahaf Harfoush
A favorite book. My favorite read of last year was Bad Blood about the Theranos scandal.

Pete Mockaitis
I listened to the podcast, The Dropout.

Rahaf Harfoush
Absolutely riveting, like jaw dropping. If you had told me it was fiction, I would have said it sounds too crazy. But I just thought that book was such a wild ride, so many interesting things.

Pete Mockaitis
How about a favorite tool?

Rahaf Harfoush
This is a little nerdy, but please bear with me. One of my favorite tools when I really want to get in the zone is I go on YouTube and there is an audio file of the sound of idling engines that the Starship Enterprise makes from Star Trek: The Next Generation.

I know this is super obscure, but I have literally listened to hundreds of white noise machines and they never seem to work and this noise is just – it’s just magical. It just envelops you in this cocoon of creativity. When I have that on with my noise cancelling headsets, I am in the zone. I am a writing ninja. If it’s your thing and you need something to kid of help you focus, check it out. I know it’s a bit weird, but I really swear by it.

Pete Mockaitis
You mentioned this before we hit record and I loved it. It’s not so nuts because crysknife007, thanks for putting this video up, he put up three of them – or she, I don’t know who crysknife is – their total views are just over five million.

Rahaf Harfoush
I’m not alone. It’s really soothing. It’s really soothing. It’s just humming enough that it blocks out the noise, but not so much that it’s a distraction. I just find I can hear myself think better. A friend recommended it to me and it’s almost like been passed on from writer to writer in secret. I’m letting you guys know on this magical secret tool. If you do use it, send me a Tweet and let me know.

Pete Mockaitis
What’s powerful for me as well is because as I think about – so I’ve watched most of the episodes of Star Trek: The Next Generation, everyone on that crew is a high performer, from Jean-Luc Picard, Geordi La Forge, impressive folks. In a way, it’s kind of nice to have a sound that just reminds you, at least it reminds me, of excellence.

I think the dorkiest book I ever read was entitled Make It So: Leadership Lessons from Star Trek: The Next Generation. It’s not bad. I think they were trying to just cash in on a built in audience of people who like Star Trek and leadership. Let’s see what we can do with this. But it was a fun read for young Pete at the time. But it’s true; those are some rock stars in their respective domains on the Starship Enterprise.

Rahaf Harfoush
Yeah, and space is kind of like your imagination, sort of like the final frontier. It’s sort of like you’re exploring, you’re out there, you’re taking risks, you don’t know what you’re going to find. I just kind of find it – it gets me right into the zone.

Pete Mockaitis
How about a favorite habit?

Rahaf Harfoush
A favorite habit is to leave your phone outside of your bedroom and to just not have it anywhere near you when you’re sleeping so that you can just kind of read for 15 – 20 minutes before you go to bed and just have that silence.

I’ve become very intentional about how I use my social media tools and realize how silence is becoming a very rare luxury and how most good creative ideas come from silence and come from periods of silence and to be very protective of that silence in your life. Especially if you’re a strategic thinker or researcher or writer or you need to solve problems or innovate, those moments of silence, cultivating habits where you block off times where you can have that silence, is the best thing you could do.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with audiences?

Rahaf Harfoush
I think it’s that we just have to get a little bit better at remembering why we’re working so hard. Many of us just fill all the efficiencies that we gain from all of these GTD systems, we were supposed to fill with the good things in life, instead we’re just filling them with more work. I think I always like to remember just what’s important. You touched on it with the Elon Musk example.

I think very few people get to their deathbed and say, “Man, I wish I slept at my factory a few more nights.” At the end of the journey, no one gets out alive, it’s like what is the important thing and to always remember your health is the most important thing, that’s a big one, as well as your relationships and nurturing the people that you’re with and loving them and being happy with them for as long as you have them because nobody knows what tomorrow will bring.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Rahaf Harfoush
You can find me RahafHarfoush.com or on Twitter or really anywhere. If you just type Rahaf Harfoush, I’m pretty sure I can connect with you on your platform of choice.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Rahaf Harfoush
Yeah, take a look at your work hero, take a look at somebody that you really idolize and admire and challenge yourself to see how much of what you admire about them is their productivity and how much is what you admire about them is their creativity. Then see how you feel about the answers that you get.

Pete Mockaitis
So good. This has been such a treat. Thank you for going deep and staying up past midnight – when you do your best work – in France.

Rahaf Harfoush
Yeah, I’m just getting started.

Pete Mockaitis
This has been a real treat.

Rahaf Harfoush
Same for me. Thank you so much.

417: Managing Infinite Expectations with Laura Vanderkam

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Laura Vanderkam says: "The choice to do anything is the choice not to do something else."

Laura Vanderkam reveals time management wisdom as presented in her charming new fable, Juliet’s School of Possibilities.

You’ll Learn:

  1. A handy mantra to keep choices in perspective
  2. How  to better handle your email  inbox
  3. The most useful questions for directing your time

About Laura

Laura is the author of several time management and productivity books, like Off the Clock: Feel Less Busy While Getting More Done, I Know How She Does It: How Successful Women Make the Most of Their Time, What the Most Successful People Do Before Breakfast, and 168 Hours: You Have More Time Than You Think. Laura’s work has appeared in publications including The New York TimesThe Wall Street JournalUSA TodayCity Journal, Fortune, and Fast Company. She has appeared on numerous television programs, radio segments, and has spoken about time and productivity to audiences of all sizes. Her TED talk, “How to gain control of your free time,” has been viewed more than 5 million times. She is the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds.

Items Mentioned in this Show:

Laura Vanderkam Interview Transcript

Pete Mockaitis
Laura, welcome back to the How to be Awesome at Your Job podcast.

Laura Vanderkam
Thanks for having me back.

Pete Mockaitis
Oh, well, I’m excited to discuss your fable, but first I want to hear about the story behind the story. Did you really write it in one month for National Novel Writing Month?

Laura Vanderkam
Well, I did.

Pete Mockaitis
One month. That’s quick and impressive.

Laura Vanderkam
Well, it’s not that long a book. You can read it certainly in about two hours, so it isn’t that lengthy in terms of word count. But the trick is it took a lot longer than that to come up with the idea. I had written stuff for National Novel Writing Month, which is when people try to write a 50,000 word novel in the month of November.

Pete Mockaitis
It’s November.

Laura Vanderkam
It’s a whole social media thing. Yeah.

Pete Mockaitis
Where others are growing mustaches, you’re writing novels.

Laura Vanderkam
Others are growing mustaches, other people are writing novels. Thousands of people try this every year. It’s great because it’s not going to be a good novel at the end of the November, but it’s going to exist. You can definitely take something that exists and turn it into something better. That’s often much easier to sort of work into your normal life than turning nothing into something. That challenge can really get people going.

It’s somewhat like Whole 30. People can do anything for 30 days. It’s just like, well, I only have to go crazy on the writing for 30 days. I’m a big fan of National Novel Writing Month, but yeah. That’s when I cranked it out, November 2017, then spent about a year editing it.

Pete Mockaitis
Oh okay. I was going to say, as I read it, it sure seemed like it took more than a month to create.

Laura Vanderkam
The rough draft existed in a month. Everything else took quite a bit of time.

Pete Mockaitis
That’s cool. You’ve written numerous nonfiction books. We’ve talked about one on a previous occasion, so check that out. It was a fun one. What have you found are some of the key benefits of writing in a fable format?

Laura Vanderkam
What I’ve learned over the years is that people really like stories. When I give speeches people seldom come up to me afterwards and say, “That statistic, that statistic just moved me.” It’s always a story that I’ve been telling about something that people can remember and then recite back to you with a reasonable amount of accuracy, whereas people can never get the statistics right when they come back to you and try to cite them again.

I learned that people like stories. That’s how we remember information. Certainly if you look at some of the most popular business books of all time, they are things like The One Minute Manager or The Go-Giver series, books like that, that tell a story. I thought I’d give it a whirl. My publisher on all my other time management books said that they were looking to commission a few fables, so asked me if I was interested and I was, so Juliet’s School of Possibilities is the result.

Pete Mockaitis
Yes, lovely. I’d love to get your take when you were doing some of the researching and writing, did anything in particular strike and your readers/fans as particularly as a fascinating and surprising discovery?

Laura Vanderkam
Juliet’s School of Possibilities is a fiction story, a novella. The funny thing is though, you can probably work a lot of time management themes into a novella. I think that was sort of surprising for me as I realized, oh, these things do suggest themselves to a story line.

The heroine, Riley’s, life is completely falling apart because of being stretched too thin, trying to respond to everything instantly, having no idea what she should prioritize, so she leaps at whatever is most urgent in front of her. A lot of people have told me that they can really sympathize with that idea, that this is something that they go through themselves. Hopefully, in the course of the fable, as fables need to do, she learns how to live life differently from a mentor figure, Juliet.

But yeah, I think a lot of people suffer from that feeling that there’s just not enough time in the day. It’s not that we’re necessarily wasting time. Certainly there is a lot of wasted time in life, but people aren’t watching 8 hours of TV a day. They’re trying to do the stuff they’re supposed to do, but there’s no way they can do all of it. The question is when you can’t do all of it, what do you do.

Pete Mockaitis
Oh, yeah. We’re going to dig into that, but first I’ve got to address what just made me chuckle the most is so Riley, our heroine, is working for a firm called MB & Company, which is a strategy consulting firm and the top three strategy consulting firms are named McKinsey & Company, Bain & Company and the Boston Consulting Group, and they’re often referred to as MBB as a category.

It’s pretty clear that you were alluding to one of these three and the lifestyle. Tell me a little bit why you chose this as the backdrop here.

Laura Vanderkam
Yeah, well, through my own personal life I have a bit more involvement with perhaps one of those consulting firms that people can go look that up if they would like. But it is not any of them in particular, but yes, by being MB it could be any of them.

Certainly these places are known for a certain lifestyle that people travelling a lot, being on call for their clients, certainly a very high-paced, very competitive environment. Very amazing people that these firms hire too. Certainly incredibly smart, driven, who get to solve very interesting problems.

I thought it made sense that Riley would be at a place like this because she’s a smart, ambitious person who wants to solve the world’s problems. This seems to her like a place she can do it while getting paid fairly decently at the same time.

Of course, the issue for her, the challenge is she feels like she’s constantly proving herself. Many of the people who work in the MB-type world, the Ivy Leaguers and such, and, of course, she isn’t. She’s just very, very smart and ambitious, so she feels like she’s constantly proving herself. That’s one reason she feels she has to work harder than everyone else.

Pete Mockaitis
Well, that was fun for me because I worked at Bain.

Laura Vanderkam
Okay, so you’re one of the MBs.

Pete Mockaitis
Yeah. I went to the University of Illinois.

Laura Vanderkam
Yes, all right, so you appreciate this.

Pete Mockaitis
It was that, yeah.

Laura Vanderkam
I have to say, Pete, do you think I got it right? Do you think I got this MB Consulting Company, was I accurate?

Pete Mockaitis
I’d say it was close enough to the mark certainly in terms of hey, like the demanding review process and the interesting performance categorization buckets.

Laura Vanderkam
I was going to say, do you have a euphemism for firing people because there were some funny ones out there?

Pete Mockaitis
Well, no, I thought that was funny. It’s like ‘resignation suggested,’ I think what it was in your book. I remember at Bain it was like the top was ‘consistently outperforms,’ and then there was ‘frequently exceeds expectations.’ Almost everybody was in the middle, which was called ‘strong contribution.’ Then below there was one called ‘inconsistent contribution,’ which you didn’t want to be.

Laura Vanderkam
Yeah, you don’t want to be inconsistent.

Pete Mockaitis
Then there was one even lower – one time – I don’t think anyone I know has ever seen it, so yeah.

Laura Vanderkam
One of the firms has the euphemism ‘counseled to leave,’ which I just find hilarious, but, yes, ‘resignation suggested’ is the fictional one. Yeah.

Pete Mockaitis
Anyway, it was a fun read. It was quick and it was inspiring. But you tell me, if you would like for readers to take away one thing, what would it be?

Laura Vanderkam
Well, Riley learned that you do have a lot of choice over how you spend your time. It may not appear that way when there’s all this stuff coming at you, but the choice to do anything is the choice not to do something else. In fact you are always choosing, so the question is which choices are you going to make. She is empowered, perhaps, by the end of the fable to make choices that in line with her long-term goals both professionally and personally.

I hope people will think about this that there’s a phrase in the book that “Expectations are in ; time is finite. You are always choosing; choose well.” That pretty much sums it up. We could never do anything that somebody might hope we would do, that we might internally hope we would do.

Get 500 emails a day, you’re not going to be able to answer them all. This is setting yourself up for failure right there. Given that we are always choosing, how we can learn to choose well? I hope the readers will come away with tools to make good choices in their own lives.

Pete Mockaitis
Yeah, that phrase is what struck me the most, “Expectations are infinite; time is finite,” because, well, it’s just so true – it’s very liberating for me as I reflect on it in that indeed, expectations are infinite, and so there is – it’s basically just a fool’s errand to try to meet them all. You’re asking for trouble if you do that.

I don’t know remember who had the quote, it might have been a comedian or someone. He said, “I don’t know the secret to happiness, but the key to unhappiness is trying to live up to everyone else’s expectations.” Who said that? It was good.

Laura Vanderkam
I don’t know, but it’s a good quote.

Pete Mockaitis
I like it. I should know it because it’s so good. That was just connecting/resonating. We’ve got two kids under two years old right now in the house. Our home is way less tidy than it’s been historically. Go figure. I was chatting with my wife about in terms of like, “I don’t even know how people can do it all.” She’s like, “I don’t think they actually do.” It’s like they’ve got helpers or they just accept, “All right, this is the squalor we’re going to be in for a little while.”

Laura Vanderkam
It is a squall. Two under two will definitely do that for you. A lot of things get de-prioritized during that time. We have to learn to be okay with that. I think where people get into trouble is when they decide that they’re still going to have the pristine house, that for some reason that should be a priority because if it is going to be a priority, then absolutely nothing else will never happen because you will constantly be picking up after the small children who are destroying it.

You might be happier to decide that it just isn’t a priority for now. When the children are 12 or something, maybe you can have a nice house again, but for now, not so much. That’s great. We have to choose what matters to us in any given moment.

Pete Mockaitis
Certainly. Can you share what are some of the other top productivity and time management implications from the book?

Laura Vanderkam
Well, I certainly hope that I may steer a few people away from attempting to maintain inbox zero because – it’s funny, a lot of people assume that I must always have an empty inbox because I write about time management in people’s minds, therefore, you must always have an empty inbox. That’s not true at all. I have hundreds of unread messages. I don’t archive anything or delete much, so there’s thousands of things in there. I just don’t really care.

In my mind, email is a tool to do your job. It’s not your actual job itself. If I am answering something, great. If I’m not, I’m not and that’s fine. I generally would prefer to focus on the projects I have chosen to do and then let email fit in around the edges of that.

The issue with attempting to achieve inbox zero constantly is that, you can’t last in that state because whatever you send out to get yourself down to zero, people will then respond to, so you’re right back up.

I’ve seen people on time logs because I’ve had thousands of people track their time for me over the years, like writing down what they’re doing, sending in their log so I can analyze them. I’ve seen people attempt to pursue inbox zero in the course of the time they’re logging for me and it’s just funny. Some people have put like notes like “I’m at 200. Okay. Inbox 185. Inbox 135. Oh wait, back up to inbox 165. All right, down to inbox 120. Oh, we’re back up to 180.” It’s just, you’ll never get down there.

Pete Mockaitis
Right. I love your quote from wise Juliet in the book. She said something like, “I have 24,000 unread emails and I know they’re all unimportant because my assistant has told me that they’re not important.”

Laura Vanderkam
Which is a much more efficient way really. Would it have been a wise use of Juliet’s time to read through those 24,000 emails? Well, probably not, especially since she has someone whose job is to support her professionally.

One of the things that Riley, the woman whose life is falling apart before she meets Juliet, hasn’t seemed to get her head around. I think a lot of us see or have this issue too. I don’t have a dedicated assistant, so it’s not something that’s really an issue for me in this case.

But she has an assistant and yet she doesn’t really use her because in her mind she still needs to do everything, like somebody sends you an email, you must be the one reading it and responding within the first ten seconds, but, of course, if you’re doing that, you can’t do anything else.

Pete Mockaitis
Right on. Well, so you say you tackle email around the edges. Does that mean that nowhere in your calendar is there a dedicated processing buffering email time? It just sort of happens when it happens?

Laura Vanderkam
No, I would say there is, but I try to have it be later in the day.

Pete Mockaitis
Yeah.

Laura Vanderkam
This is the key thing that I try not to go through and process all my email in the morning because that is when I’m most productive, most able to crank out creative stuff.

These few weeks I’ve been focusing on book launches, there’s been a lot more back and forth with people than there would be normally, so some of this has not entirely been happening in the past two weeks. It’s funny, I feel a little cranky about it, actually.

But I try to have most of my email processing and triaging, as I call it, later in the day. Around 3:30 I’m not doing all that much. It’s really hard for me to be cranking something out at 3:30 in the afternoon. That’s a really good time to sort of go through the email, delete the stuff I’m not going to respond.

If I see something that I want to put some thought into, I’ll make a note and put it on the to-do list for the next day or two to go through and have a thoughtful response to that and everything else I either deal with or I don’t, but I try not to spend too much time on it.

Pete Mockaitis
Well, so not to make it all about you and your day and your processes, but yeah, let’s go there for a little while. 3:30 is kind of a lower energy time, fine for emails. Then when are you done with the work for the day?

Laura Vanderkam
It depends. I have a couple of children who get off the bus between 4:00 – 4:15. I often am doing car runs to various activities, but I will come back to my work later. Certainly if there’s something I decided to respond to later, I might do that. I might do a project at night while the big kids are reading in their rooms and the little kids are asleep.

Sometimes I do work between 9 and 10 PM, which is a strategy that I found a lot of working parents do. I don’t know if you’ve stumbled upon this one yet with your two under two. The issue a lot of parents face is you’re trying to work sort of normal hours and your kids go to bed relatively early, you then won’t see them very much.

But if you leave the office at a fairly early time, go home, hang out with your kids, and then do those hours that you would have done at the office at night after they go to bed, then you’re trading off work time for TV time as opposed to work time for family time. That’s a choice a lot more people are willing to make.

Pete Mockaitis
I hear you. Well, talking about 9 to 10 PM work and TV, now I’m thinking about blue light. I’m thinking about sleep quality. I’m thinking about melatonin. Any pro tips there?

Laura Vanderkam
Yeah. Well, I definitely think you should end it before too late. Working what I call the split shift, where some of your work is done at night after the kids go to bed, requires being careful about it. You need to make a to-do list for the time that you’re going to work.

People are like, “Oh yeah, I’m going to get through my thousand email backlog after the kids go to bed.” No, you are not. What are the three things that do need to happen before you start work tomorrow? Let’s do those things. Or what would help set you up for a good morning tomorrow and then you can triage again at lunch the next day to figure out what you need to do.

But those things that have to happen are the things that you have identified as being important. Those are the things you should do.

Then you should set an end time. Maybe in past life you would have left the office at 6:30 and now you’re committed to leaving at 5:00, so you should probably only aim to do an hour to an hour and a half in the split shift. Don’t suddenly be the person who’s going to be doing three hours at night because that wasn’t what you were doing before. You don’t need to add hours to it.

But yeah, I try to be off at least 30 – 40 minutes before I’d like to go to bed so I can have some time to relax, to read, to talk with my husband, all that stuff.

Pete Mockaitis
Lovely. I want to talk a little about some of the nice question prompts you’ve got at the end of the book. Tell me, in your experience working with clients, what have you found to be some of the most useful prompts that really get people thinking and prioritizing and coming to insight, clarity, revelation, like, “Aha, yes, I should do this or stop doing that.”

Laura Vanderkam
Well, one of my favorite things to ask group is what they’d like to spend more time doing. It’s funny, I have people make a list on their own and then afterwards I ask, “Okay, who put exercising down?” It’s like every hand in the room goes up, it’s just, oh, I’ve never seen that before. Imagine that. People want to spend more time exercising.

But if you sort of nudge people to make a longer list of the things they want to spend more time doing both personally and professionally, you get some interesting answers. People have good conversations with each other about it.

We can usually think of lots of things on the personal front between exercising and reading or spending more time with family or doing certain hobbies. Those are all things that people want to spend more time doing. Volunteering.

But there actually are professional things that people want to spend more time doing too, even if we don’t necessarily want to spend more time at work. People want to mentor younger colleagues. They want to spend more time doing strategic thinking, maybe doing things that would establish them as a thought leader, giving speeches or writing papers or otherwise doing that.

Reading for work, all those great studies or papers that do come out. It’s hard to stay on top of that when you feel like you’re constantly responding to emails. Those are things people want to spend more time on too. Or actually developing employees. Really nudging people to think through those things too.

One of the prompts in the Juliet’s School of Possibilities book that somewhat gets at this is the idea if you’re going to spend an extra hour this week on – or if you had an extra hour this week to spend on one professional priority, what would it be?

On some level, I think it’s a very silly question. I kind of had an argument with myself about putting it in because the truth is there is nobody who couldn’t find one extra hour per week right now in their lives to do whatever it is they say they don’t have time to do, professionally or personally.

Yet, it’s a good question to prompt people to think about because it immediately gets people to that, “Oh, what is that one thing I know would be impactful and I know that I’m skimping on?” Same thing with your personal life. If you one more hour this week to do something in your personal life, what would it be? Immediately we get to that thing that people love, enjoy, find meaningful, and don’t feel like they’re doing enough of. It’s a way to quickly get at that concept.

Pete Mockaitis
I found that it’s something about making it small and bite-size and approachable with one hour, somehow made it easier to answer because it was-

Laura Vanderkam
I could ask you what you’d do if you went off in a cabin in the woods for three months, but you don’t know. You have no idea what you’d do. Maybe you do, but most people would, “I have no idea. I’d probably watch TV. Does my cabin have cable? I don’t know,” whereas that one hour is much more manageable.

Pete Mockaitis
Certainly. It makes it all the more clear in terms of, “Okay, that’s what I want to go do. That’s what I want to not do.” I’d like to hear what then, once you’ve identified the activity you’d like to do some more of or some less of, tends to be the very next step for people to making that come to life?

Laura Vanderkam
Yeah, well then you need to figure out how you can find space for this in the life that you currently have. I really do believe that anyone can find the space. I know people are busy. They have lots of commitments.

I always talk through this story of the lady who kept a time log for me and in the course of her time log week, her water heater broke, which created this massive flood in her basement. Magically enough, she found the time to deal with it. It’s the same thing. If you treated this priority for you as the equivalent of having water all over your basement, you would probably find the time for it.

For most people, mornings are good. It tends to be time that the emergencies have yet to arise, although, I would also challenge people that you create the sense of emergency by plugging into things like your inbox. Maybe you could show up at work and just do whatever the priority is for an hour and then go into your inbox. It might be a weekend morning if it’s something that’s personally important to you.

People say, “Well, I want to work on creative writing. I just want to find one hour in my week to do it.” I’m sure you can. Get up a little bit early on the weekend.

Or even if you have two young kids as you do, hopefully they nap at some point. Maybe you can use nap time not for chores, but for doing some creative adult fulfilling thing. Or after they go to bed at night or maybe trading off with a spouse that each of you gets two hours on Sunday afternoon to do your thing and you trade off. Then you’re each getting a chance to have that extra hour in your life. It doesn’t have to be too complicated.

Pete Mockaitis
Well, Laura, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Laura Vanderkam
Yeah, well, I hope listeners might check out this fable. I know it’s a little bit different. I was worried about this of asking my readers, who I know love just productivity tips, straightforward productivity tips, to give it a chance. But as I said, people really do like stories. It’s so much easier to remember lessons when they come in the form of a story. I’ve certainly found that as I read things. Sometimes it’s things we know, but it’s good to be reminded of them.

Pete Mockaitis
All right. Thank you. Well, now could you share with us a favorite quote, something you find inspiring?

Laura Vanderkam
Well, I wrote this ‘choose well’ quote in my book. I actually got those words ‘choose well’ engraved on a bracelet that I wear. Juliet wears a bracelet that says ‘choose well’ and said well, if it’s good enough for her, maybe it’s good enough for me. I’m walking around with a bracelet saying ‘choose well.’ It’s reminding me in any given moment that I do have a choice of how I spend my time and I should think about it.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Laura Vanderkam
Writing nonfiction books, I’ve come across all sorts of fascinating studies. My favorites are always the ones where the researchers clearly have a sense of humor. I read about one not long ago, where how people react when they feel rushed and late.

These researchers actually set up seminary students to go deliver a sermon on the Good Samaritan who is in the Bible because he stopped to help a wounded man. They then told some of these seminary students that they were late to deliver their talks. Those seminary students were actually highly likely to rush right past an injured man lying on the ground because they were late to deliver their talks. That’s pretty funny. It doesn’t say good things about human nature, but it’s humorous.

Pete Mockaitis
Well, and I think – call me an optimist, but I’ve reflected on that study at length. My hopeful spin on the matter is that if we are being selfish jerks, it’s not because we are full of malice or spite or selfish or just sheer self-absorption, but rather we just feel kind of busy. If we can solve that problem, well, then we can make the world a better place, Laura. Are you inspired by my vision?

Laura Vanderkam
Well, then we just need to tell ourselves, “I have all the time in the world.”

Pete Mockaitis
There you go.

Laura Vanderkam
“So I can deal with this.” Yeah, that’s the banality of evil. People seldom set out to do horrible things. It just sort of one small choice leads to another.

Pete Mockaitis
That’s right. Chill out and everyone will be better off. How about a favorite book?

Laura Vanderkam
I probably said this last time I was on, but I’m still a big fan of Virginia Woolf’s To the Lighthouse. I reread that once a year. It’s just very evocative prose and packs so much into just 200 pages. Anyone who wants to write a lot in a quick book would do well to read that.

Pete Mockaitis
And a favorite tool?

Laura Vanderkam
I’ve really been reflecting on the wonders of Uber of late. In years past when I started giving speeches, it was always just a hassle to go anywhere other than your hotel and the airport if you were in a town that wasn’t New York or Chicago. There’s no taxis in most smaller towns. Now you can get everywhere. You can go try a restaurant just because. It’s not this huge horrible thing attempting to get back.

Pete Mockaitis
And a favorite habit?

Laura Vanderkam
Favorite habit. Well, I recently started putting some strength training into my life. I kept saying I wanted to do it. It was probably one of those things I would have said I would have done if I had more time, which, again, I know is a ridiculous question because I do have plenty of time. I just wasn’t doing it. But what I realized is that I needed a good cue in my day that now is the time to do this.

The way my mornings are currently structured, some days I bring my middle schooler to school and then I come back and I have about 10 – 15 minutes before I need to get the middle kids out to the bus stop. That’s my time.

I had been just deleting emails and feeling like, “Oh, well, I can’t use this time. It’s too small. Or maybe I could read, but I feel like I should be working.” Now I just go into my office and throw around a kettlebell and do some resistance bands, do some plank poses and I’ve done it by the time it’s time to get the kids out to the bus.

Pete Mockaitis
Awesome. How about a favorite nugget, something you share that really seems to connect and resonate with folks?

Laura Vanderkam
Yeah, I use that phrase ‘I have all the time in the world’ that we need to be telling ourselves. That’s one that’s in the book that Juliet says several times, “I have all the time in the world.” I’ve been thinking about it. It is such a good mindset to have. It isn’t actually true. Everyone’s time is limited. We have many things that are on our plates that we need to do, various obligations we’ve taken on at various points.

But we’re so much better off believing that we have all the time in the world because whenever you have a thesis, you look for evidence to support it. Somebody who feels like they have all the time in the world isn’t going to race past the injured person. Somebody who has all the time in the world is actually going to have a conversation with an employee who’s come to you to talk about something very important.

Somebody who has all the time in the world is going to sit at the breakfast table for five minutes longer when a kid really wants to talk, whereas somebody who doesn’t have all the time in the world might rush off and they would really miss out. Better to have that phrase in your mind rather than saying, “I’m so busy. I have no time for anything,” because if that’s your story, then you certainly look for evidence to support it.

Pete Mockaitis
Well, I like that a lot. It sure feels better having that in my brain than the opposite. Could you share some of the most compelling evidence that makes that kind of true?

For example, I could think that “I have all the time in the world because the amount of time required to do a given task is highly compressible.” You could do a task in 20 hours or 1 hour and you can outsource/automate, etcetera that thing. In that sense, time can fold and become – I feel like the Matrix right now.

Laura Vanderkam
Time can fold and stretch and climb in and out of it or whatever it is we do with our Matrix. Time is a funny thing. It is all about our impressions of it.

One thing I encourage people to do is to celebrate the time dividends that they have in their lives. There are certain things we do that are much easier for us now than were in the past. Maybe it’s a skill, like writing an article for me is very quick or recording a podcast can be done relatively quickly. I don’t have to spend a ton of time preparing for it.

Or even giving a speech, I have a basic outline, which I then change for different groups, but I know the stuff that might go in there and I cycle through different things depending on who I’m talking to. Writing the speech originally took quite a bit of time and effort, but now I have it and I have it memorized and so you reap the benefits of doing that.

Sometimes if I’m feeling like, “Oh, I don’t know that I did all that much this week,” I’m like, “Well, I didn’t spend 30 hours writing a speech because I didn’t need to.” I should celebrate that fact. I encourage people to recognize those time dividends in their own lives.

Pete Mockaitis
Right. When you talk about it being quicker now than it used to be, that reminds me, Steven Landsburg is an economist. We had him on the show. He had a talk all about how just the insane amount of time it would take to say do laundry in the 1920s. It’s just massive.

Now we can do it pretty darn quick with washers and driers. I have a washer/dryer combo in one tub, so that’s pretty cool. That kind of really does provide some good evidence for having in the world because it’s like well people survived and lived their lives in a pre-laundry machine world.

Laura Vanderkam
They were scrubbing on those washboards. It was tough work.

Pete Mockaitis
And in a pre-internet world and in a pre-smartphone world, they were getting by just fine. Now we have all these time saving devices. What’s intriguing is instead of us just hanging out in leisure for three times as many hours in our weeks, we manage to still do lots of work.

Laura Vanderkam
Although less than in the past. This is a little known fact, but the average work week has in fact declined over the past two generations. People like to think they’re more overworked than ever, but on the whole, society-wide, it’s not true.

Pete Mockaitis
Now is that worldwide and US?

Laura Vanderkam
I know it’s US. But as people move out of hard manual labor, I don’t know that you realize how many hours it takes to run a farm. It’s a lot.

Also, there’s different kinds of people in the workforce now too as more women have gone into the workforce. Women, in general, tend to go into jobs and fields and also in the way they make their choices, tend to log fewer hours working for pay than men do. They log more hours obviously in childcare and housework. The overall work level market and nonmarket is exactly the same. But because there’s more women in the workforce, that lowers the overall time too.

Pete Mockaitis
And Laura, if folks want to learn more or get in touch, where would you point them?

Laura Vanderkam
I would ask them to come visit my website, which is LauraVanderkam.com. I blog most days there. You can read that. You can find out about all my books and hope people will come check it out.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Laura Vanderkam
Well, I always challenge people to try tracking their times at least for just a few days to see where the time really goes. Some people do this automatically at work because they’re lawyers or accountants or other people who have to do it. But if you’re not in that camp, just try it because it’s enlightening to see where the time really goes.

Try to do it outside of work as well because sometimes we’ve been telling ourselves, “Oh, I have no time to join that softball team,” or something and you track your time and say, “Well, actually on Thursday nights I’m not doing much of consequence, maybe I could join that softball team and practice with them.” I promise you’ll feel a lot better about life if you do.

Pete Mockaitis
Laura, this has been so much fun. Thank you and good luck with the book and all your adventures.

Laura Vanderkam
Thank you so much.

415: Pursuing Your Passion the Smart Way with Brad Stulberg

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Brad Stulberg says: "Do you control your passion or does your passion control you?"

Brad Stulberg explores the inherent contradiction between pursuing passion and balance…and what to do about it.

You’ll Learn:

  1. The three common paradoxes of passion
  2. The dangers of rooting your identity to a passion
  3. Why self-aware imbalance is often appropriate

About Brad

Brad Stulberg researches, writes, speaks, and coaches on health and human performance. His coaching practice includes working with athletes, entrepreneurs, and executives on their mental skills and overall well-being. He is a bestselling author of the books The Passion Paradox and Peak Performance and a columnist at Outside Magazine. Brad has also written for The New York Times, New York Magazine, Sports Illustrated, Wired, Forbes, and The Los Angeles Times. Previously, Stulberg worked as a consultant for McKinsey and Company, where he counseled some of the world’s top executives on a broad range of issues. An avid athlete and outdoor enthusiast, Stulberg lives in Northern California with his wife, son, and two cats. Follow him on Twitter @Bstulberg.

Items Mentioned in this Show:

Brad Stulberg Interview Transcript

Pete Mockaitis:                    Brad, welcome back to the How to be Awesome at Your Job podcast.

Brad Stulberg:                      Hey, thanks so much for having me.

Pete Mockaitis:                    Well, I’m excited to dig into your next book, but first I want to hear about your love of cats.

Brad Stulberg:                      My love of cats. How do you know I love cats?

Pete Mockaitis:                    Well, there’s a form I have guests fill out about-

Brad Stulberg:                      Oh, I said I loved-

Pete Mockaitis:                    Oh, yeah, you totally … You just gave it up that you love cats. It’s also in your bio that you live in Northern California with wife, son and two cats. So you can’t escape it.

Brad Stulberg:                      I’ve got two, as you said, Sonny and Bryant and they’re endearing, adorable creatures. It’s like having two of the goofiest roommates that are just there and they don’t pay rent.

Pete Mockaitis:                    Well, tell me what are some of the goofy behaviors?

Brad Stulberg:                      The goofy behaviors. Well, let’s see. So Sonny, who is an orange tabby, she has, my wife and I joke, we call it office hours. So she is the cuddliest, most loving cat between 1:00 and 4:00 PM. Otherwise you can’t touch he. It’s so bizarre. She’ll come find you wherever you are in the afternoon and plop on your lap and just love on you. But then when 4:00 PM rolls around, she wants nothing to do with it. And then Bryant, everything about Bryant is interesting. We would have to record for hours and hours, I’d just have to follow him around with a video camera, but he’s just a total mess in the best way possible.

Pete Mockaitis:                    All right. Well, it sounds like that’s keeping things interesting and I also want to hear about some of the most interesting, surprising, fascinating discoveries you’ve made when researching The Passion Paradox.

Brad Stulberg:                      Yeah, that sounds good. That’s a little bit more concrete than Bryant the cat.

Pete Mockaitis:                    Well, yeah, lay it on us.

Brad Stulberg:                      Yeah, so the book is called The Passion Paradox and the title is pretty telling in the sense that the biggest discovery is so much of what conventional thinking around passion holds is all paradox. And there are three main paradoxes. The first is that people are told to find your passion, and there’s an expectation that you’re going to stumble upon something that will be like love at first sight and you’ll immediately feel energized and you’ll know this is the thing that I’m passionate about. That’s not how it works.

In the vast, vast, vast majority of the cases individuals cultivate passion over time and it doesn’t start out perfect and it’s that very belief and expectation that something should be perfect right away that actually gets in a lot of people’s way from ever growing into a passion.

Second big paradox is this notion that if you just follow your passion you’ll have a great life. And passion is a double-edged sword. Passion can absolutely be a wonderful gift and it can lead to great accomplishments, it could lead to a meaningful life, it can lead to great energy. At the same time passion can become a destructive curse. And that can happen in a few ways.

One is that the inertia of what you’re doing gets so strong that you can’t see beyond it and you get so swept up in what you’re doing that everything else falls away. And for a period of time that might be okay, but in the long term a lot of people end up with regrets. And then the second way that passion can take a negative turn is when you become more passionate about the external validation you get from doing something than the thing itself.

And this is a really, really, really subtle thing that happens to people. You start doing something because you’re interested in it. If you’re lucky you cultivate a passion, you love it. And then you start doing really well, and when you start doing well, you start getting recognized for doing well. And often what will happen is without someone even noticing it, the lotus of their passion shifts from the activity to all the recognition. So you love writing and then you make a best seller list and then suddenly you’re only happy if you’re on bestseller lists. You love your job and suddenly you’re only happy if you’re constantly noticed in meetings and you’re constantly getting promoted.

So it’s this fine line between being passionate about the activity itself versus being passionate about the recognition you got from it. The former, here’s the paradox. The former, if you’re passionate about the activity, that’s associated with overall life satisfaction and high performance. The latter, if you become passionate about the results, which is called obsessive passion, that is associated with burnout, angst, and depression.

Yeah, so there’s that and then the third thing I’ll lay it all on you because that’s what you asked for and then we can dive in more detail perhaps. The third thing is, that I can’t tell you how many times since I’ve graduated college, which is a little bit over a decade ago, I’ve been told two things. One is to find and follow my passion and the other is to live a balanced life, and this makes no sense because passion and balance are completely antithetical.

By definition when you’re passionate about something the world narrows and it’s the thing that you’re passionate about that is going to consume you. So that seems opposite to balance. And if you ask people when they feel most alive, very rarely does someone say, “It was when I had perfect balance.” Often what you’ll hear is, “It was when I was falling in love or when I was training for my first marathon or when I was launching a business or when I had a new kid.” Now, those are not very balanced times.

They’re describing time when they felt like they were like being consumed by something. Yet if you ask people over the course of a life, what does it mean to live a good life? Most people will say, “To have balance.” So again, both things are true at the same time. So it’s really about, how can you be passionate, go all in on things, get that good energy, but then be able to pivot to other things when the time is right. And that’s so much easier to say than to actually practice.

Pete Mockaitis:                    Brad, you are a master. Thank you. That is so much good stuff and we could spend hours unpacking that, maybe even more hours discussing this than the cat, I might say, in terms of all the nuances to be explored.

Brad Stulberg:                      The nuance of Bryant’s behavior. He contains multitude.

Pete Mockaitis:                    Oh boy. So let’s have some fun with this. All right. Well, I think each of those things you said makes great sense to me and sparks all kinds of curiosity. So why don’t we just dig into each in practice. So okay, for the find your passion advice you say we kind of have a little bit of expectation or hope that it’s going to be love at first sight. And in practice, it’s not. It’s more of a cultivation over time. So can you explain a little bit for what does the progression look like most often in terms of when folks got a passion alive at work for them, how did they get there?

Brad Stulberg:                      What’s interesting is the first thing that’s very important is this mindset shift. Again, if you have the expectation that you’re just going to stumble into an activity and you’re going to find your passion, that is the foremost barrier to actually having a passion because almost nothing is great right off the bat. And what’s very interesting is the research and passion parallels the research and love. So individuals that want to find the perfect partner, they end up constantly seeking versus someone that goes in and says, “You know what, I’m going to pursue good enough and I’m going to cultivate it and nourish it and maybe 30 years from now it will be perfect.” And there’s all kinds of research in relationships that shows that that mindset tends to lead to lasting love.

And it’s very much the same with passion. So going in and thinking of it less as this lightning striking and more as a curiosity for the things that interest you and then pursuing those interests, that’s the conduit into what becomes passion. And then when you’re pursuing the interests, the research is very clear here that there are three key things that help something perhaps become rooted in your life as a passion. And this is born out of a psychological theory called self-determination theory.

And what that states is that if an activity offers you autonomy, so you have some control over what you’re doing and when you’re doing it, if it offers you competence or mastery, so there’s a path of progression of improvement and if there’s a sense of belonging and whether that’s physical belonging, you’re actually working in a team or with other people or if it’s more psychological belonging, so you’re picking up a line where there have been craftspeople before you and there will be after you. Those three things tend to help interests transition from merely being an interest or a hobby into a passion.

Pete Mockaitis:                    I’m intrigued by the autonomy point because as I think about some passions very much are kind of team sports if you will. It could actually even be sports, hey, it’s basketball, you know, play in the basketball team. Or it could be music, I’m in the orchestra. Or it could be entrepreneurship, hey, my team is doing this thing. So how are you defining autonomy here?

Brad Stulberg:                      It’s a great question. Autonomy doesn’t necessarily mean that you’re going at it alone, but more so that there is room for you to chart your own path. So you might be playing on a team for sure, but I mean, if you have a coach that tells you exactly and I mean exactly how to style your game and what you should do minute-by-minute, day-by-day, that probably won’t be so happy whereas if you have some room to explore yourself and decide how you want to craft your game.

Same thing with the musician perhaps. There’s definitely autonomy in how you practice and most musicians, at least those that have passion, they’re in orchestras or they’re in arrangements where they also have some autonomy to explore their own style of music. And in a workplace setting, its this is just the difference between good management and micromanagement. Someone under good management should feel autonomy to drive their work, make decisions, take risks. Someone that’s being micromanaged often doesn’t feel that.

Pete Mockaitis:                    Okay, I got you.

Brad Stulberg:                      A great example to make this really concrete is actually what you’re doing right now, and I know that you’re passionate about your podcast and my guess is that when you first started going into podcast … You didn’t know podcasting was going to be the thing and my guess is also that you probably weren’t great right off the bat.

Pete Mockaitis:                    It’s true.

Brad Stulberg:                      There was a line of progression and yet with the podcast you have full autonomy. It’s your show. You decide who you’re going to interview. You decide the flow. There’s clear mastery and progression. I bet like this episode is going to sound a lot different than your first one. And there’s, of course, belonging because you’re sharing this with your audience and you’re getting to meet and have interesting conversations with people that have similar interests to you.

So I think that there’s no … It’s not ironic that podcasting has taken off because again, it’s something that people can start is an interest, very few people expect to be great right away and it fulfills those three criteria really clearly.

Pete Mockaitis:                    Indeed, it does. Well, I’d love to get your take on … Well, what are some things … Are there some activities or pursuits that by these criteria cannot become someone’s passion?

Brad Stulberg:                      Yeah, there are plenty. I think the first is that if you find yourself in a workplace situation where you are being terribly micromanaged or where everything that you do is pretty murky, and what I mean by that is there are no objective barometers of whether or not you’re improving or doing a good job, those are the kinds of jobs where people tend to get pretty frustrated and either burn out or they just kind of accept it and go through the motions.

Pete Mockaitis:                    I guess what I’m thinking is that the activity in a different environment or context could provide autonomy or mastery.

Brad Stulberg:                      Yes, totally. It’s often context-dependent, not activity-dependent. And I think this is really important for managers that are listening out there, You want your employees to be passionate and your job is then to create those conditions where people have the ability to pursue what interests them and they have autonomy, they have some sense of progression or mastery, and they feel like they belong. And the flip side is, if you’re being managed and you don’t feel that, it’s a great opportunity to have a conversation with who’s ever managing you about those things or perhaps it’s time to find a new job.

Pete Mockaitis:                    Okay. Well, there it is. So that’s how passion comes about. You’re curiously pursuing something that’s interesting and then if you got those ingredients of autonomy or pursuing confidence, mastery and sense of belonging, that can lead to hey, we got a passion here.

Brad Stulberg:                      Yes, and then the second paradox right is now awesome, I’m passionate, it’s all downhill from here, life is going to be great. And the common trap is that life is great and then suddenly you start crushing it at your passion and people start recognizing that and then you get attached to that recognition. And in the worst case your entire identity fuses with that recognition. So you’re only as good as your last podcast or you’re only as good as the last project that you took on.

And even worse, you’re only as good as how people received the last podcast or how people received the last project that you took on. And that’s a very precarious position to be in because that can set you up for all kinds of highs and lows in a really fragile sense of self-worth and identity.

Pete Mockaitis:                    Yeah. Yeah, that’s powerful. What’s coming to mind for me right now is this interview in which … I think was on Ellen, in which Ronda Rousey, The Ultimate Fighter, who she lost a big match, I don’t know the details, and she was on Ellen talking about it and she’s just crying and it’s powerful because for one, hey, this is a tough fighter person who’s crying and two, she really articulates that notion in terms of like, “Well, if I’m not a champion, then what am I?”

Brad Stulberg:                      Yeah, that’s hard. And as I said, obsessive passion is associated with anxiety, depression, burn out and then it’s also associated with cheating. What’s really interesting is you look at someone like Elizabeth Holmes, who is the former founder and CEO of Theranos, which is the kind of sham pharmaceutical company, all kinds of fraudulent behavior. When she was being celebrated it was all about her passion. I believe it was the Washington Post that ran a story that basically said like, “Elizabeth Holmes is the most passionate, obsessed person there is and that’s why she’s so successful.”

And yet, it might have been that very passion and that very obsession that led her to lie when things weren’t going great in her company. Alex Rodriguez, the baseball player who we now know was using performance-enhancing drugs and steroids throughout his career, when he retired, even after all that he was interviewed by Forbes for his career advice and his number one piece of advice was “follow your passion.” So again, it’s this double edged sword where yeah, passion is great, but if all you care about is hitting the most home runs or all you care about is being the company that everyone’s talking about, well, when things don’t go well, you’re going to do anything possible to remedy that even if it’s not so ethical.

Pete Mockaitis:                    Yeah, so that’s, you said double edged sword. That’s one way is you come attached to the sort of validations and externals instead of the thing itself and it can be-

Brad Stulberg:                      And I don’t want it to be negative. So let me also … So there are practices that can help you remedy this, and there are a whole bunch in the book, but the one that I find the most powerful it to mention here is just this notion of getting back to the work. So after a huge success like yes, pause, celebrate, feel good about it. Do that for 24, maybe 48 hours, but then get back to doing the work. There’s something about doing the work that is so humbling and that on a very visceral level, you feel it in your brain and in your bones. It reminds you that hey, I like the work. As much as the validation feels good, what really makes me tick is the process of doing the work.

The concrete example in my own life as a writer, when I write a story that has a very positive reception or for that matter, a very negative reception, a story I thought I would do great that doesn’t, I’ll let myself have those emotions for a day and then I really try to make a discipline of within 24 hours starting on the next thing, because otherwise I can get very caught up in this kind of cycle of like praise or negativity and then once that cycle grows roots, it becomes harder to step out of.

Pete Mockaitis:                    Yeah, that’s really good stuff. And as I’m thinking there about the double-edged sword, you talk about consumption, I guess that’s the third paradox. So it’s a sword both in terms of you feeling like you’re pursuing a great life and loving it and digging it and having tons of fun with it, but also getting tempted perhaps to follow the external. I’m curious, you’ve got that practice there with regard to hey, when you get the celebration or the victory, you celebrate, then you return to the work. I guess I’m curious, are there any little internal indicators or like kind of early warning signs you might be on the lookout for? Like wait a minute, alert, alert, passion is starting to get externalized, you’ll correct now.

Brad Stulberg:                      Yeah, it’s a great question. There are. The first one that comes to mind for me is if you notice massive changes in your mood based on how well something does in the outside world. So if you’re in a great mood and you go into a meeting and an idea you have isn’t while received or you don’t get to share as much as you would have hoped and the rest of your day is completely ruined. If that happens once or twice, fine. If that’s an ongoing pattern, like yikes.

If you do anything that has a kind of more broad social measurement scheme and what I’m thinking here is social media. So if you’re kind of obsessively checking your retweets or likes or comments, that is a sign of uh-oh, am I really in this to connect with other people and to create good work or am I in this because it feels really good to see how many people liked my post? And if it’s the latter then again, like what happens when you have a post that no one likes? Well, you feel like shit.

I think it’s important to state here that no one is 100% like disciplined or harmoniously passionate. We’re humans. Everyone likes to feel good. The thing is that you just have to realize that hey, that’s a normal behavior and if I catch myself engaging in it too often, it’s time to get back to the work. So don’t judge yourself and be like, “Oh, I’m obsessively passionate. I’m doomed.” It’s more like, “Oh, wow. I noticed myself caring quite a bit about external validation. Let me think about why did I get into this thing in the first place and have I actually done the activity itself recently? And if not, I should dive back into it.” Does that make sense?

Pete Mockaitis:                    Absolutely. Got it. Well, so now let’s talk about this passion and balance being antithetical. Passion can consume you and so then yeah, how do you play that game optimally in terms of if you want to feel alive so you want to have the passion, but you also don’t want to I guess let everything else fall apart in your life? What are your thoughts there?

Brad Stulberg:                      What I found in the research and reporting on the book is that there’s an expectation, a cultural expectation to have balance day-to-day. And when people hear balance, at least those people that I’ve surveyed, they often think or they often describe everything in it’s right place, in right proportion day after day. I wake up at this hour. I get my kids off to school. I do my yoga. I go to work. I listen to a podcast. I leave work at 5:00. I come home. I watch a TV show. I spend time with my kids. I cook dinner. I have passionate sex with my romantic partner and I sleep eight hours and then I do the same thing the next day.

If you can do that, great. If you can do that and you’re happy, great. Don’t change anything, that’s a great life. But I say that kind of laughing because most people can’t do that and then they get frustrated or they think that they’re doing something wrong when in fact, nothing’s wrong. There are times when it is good to be imbalanced. And those are the times when you’re really passionate about one of those elements in your life. So to try to force balance day in and day out, again, if it’s there, great, roll with it, but if it feels like you’re having to force it, that’s a pretty like narrow contracting space.

And it’s much better to allow yourself to actually go all in on the things that make you tick. And here’s the big kicker is, so long as you have enough self-awareness to realize when the trade-off is no longer worth it. I’m going to train for this Olympic cycle at the expense of my family and my friends. Okay. What happens if you don’t make this Olympic cycle or what happens to the next Olympic cycle? Those are the questions that people have to ask because as you’re pursuing this passion, the inertia of the thing that you’re doing is really strong and when that takes whole, it’s hard to have the self-awareness, to evaluate well, am I prioritizing? Am I evaluating these trade-offs as I should be?

There’s some fascinating research in the book that shows that individuals that are in the throes of passion, even if it’s a productive passion. So someone training for the Olympics or an entrepreneur starting a company, they show very similar changes in brain activity as somebody with an eating disorder. And that is because when someone with an eating disorder looks in the mirror, they often don’t see someone that is skin and bones. They actually often see someone that is fat, that is obese or overweight. They have a distorted view of reality.

Well, what is training for the Olympics or trying to start a company other than a distorted view of reality? We know only 0.1% of athletes ever make the Olympics. We know that something like 99% of startups fail. So it’s kind of delusional and in a neurochemical level, it’s the same thing that you’d see in someone with a pathological delusion. The difference is in the case of passion, you’re pointing at something that society says is productive, but that doesn’t mean it’s any less gripping. So the ability to maintain some self-awareness, to look in the mirror and see things as they actually are is so, so important when pursuing a passion.

Pete Mockaitis:                    Wow, that went in a very different direction that I thought that we’re passionate … Yeah, well, you said passion and then eating disorder, brain activity is the same. I was like, oh, okay, so it’s sort of like that obsessiveness, but now you in terms of like what we’re actually perceiving in terms of what is right in front of our face is wild.

Brad Stulberg:                      I mean, I’m sure that there’s some relationship due to the obsessiveness, but it’s really, it’s a perception thing. And this is a common thing, you hear about marriage is falling apart when someone starting a business and the significant other, it’s like the person completely loses self-awareness. The only thing that matters to them is the business and they don’t understand that they’re being a terrible spouse, a terrible parent, a terrible friend. They’re just so wrapped up in what they’re doing.

And again, I’m a firm believer that as long as you communicate with the other important people in your life, that those trade-offs are okay to make so long as you’re consciously making them. And once you stop consciously making them, that’s when all kinds of problems start.

Pete Mockaitis:                    Yeah, I hear you. I also want to get your take on sort of how we go about lying to ourselves when we’re in the midst of this, like what are some kind of watch out words, sentences, phrases that if you hear yourself saying them that might make you think, wait a sec, let’s double-check that.

Brad Stulberg:                      It can be similar to another example, and this is a back to the paradox of passion is addiction. So the definition of addiction or at least the definition that I like to use, and this is one that’s pretty widely accepted in both the scientific and clinical communities, is the relentless pursuit of something despite negative consequences. And I would argue that the definition of passion is the relentless pursuit of something with productive consequences.

Often times those consequences are socially constructed and socially defined. An example, an Olympic swimmer spends between six and eight hours a day staring at a line in the water. They do this at the exclusion of their family, of other interests. With the remaining time they have, they eat a meticulous diet and they sleep. If that isn’t like abnormal behavior, then I don’t know what is. The difference is that it’s pointed at this thing, being an elite athlete, that society says is productive.

Whereas imagine like if swimming wasn’t a sport that people celebrated. Someone would diagnose that person with some sort of psychological psychiatric disorder. But again, it’s because it’s pointed at something that society says is productive. The reason that I use that example and I bring in addiction in this despite negative or despite positive consequences, I think the ways that we lie to ourselves even when we’re doing a productive passion is we ignore the negative consequences or we tell ourselves they don’t really matter.

And again, it’s so hard to maintain self-awareness because there’s so much inertia. I mean, another example to make this real for listeners is when you fall in love. Generally when people fall in love, all they can think about is the object of their affection. It’s like everything else disappears and passion can be pretty similar. Again, it has to be a practice of maintaining some self-awareness, and there are concrete things that you can do to keep self-awareness.

Pete Mockaitis:                    Well, lay it on us.

Brad Stulberg:                      What’s ironic here is that the way to maintain self-awareness in the pursuit of a passion is to get outside of yourself, because yourself becomes so wrapped up in what you’re doing. It’s like this web where only your passion is there. So some very simple things that you can do. One is to put yourself in situations where you’re experiencing awe. Go to an art gallery without your phone. Go on a day hike in a forest with no digital devices. There’s something about putting yourself in the way of beauty that kind of helps gain perspective and resets your brain to hey, like there’s more to life than this thing. I’m doing.

Another way to help with self-awareness is to have a close group of friends that you can really trust and make sure that they’re comfortable calling you out when you can’t see for yourself and then you have to listen to them. That’s the hard part because that’s when you’re going to lie to yourself. Your friend says, “Whoa, actually you’re a little bit overkill right now.” You’re gonna say, “No, I’m not. You don’t know what’s going on.” You have to make an agreement both with the friend to call you out and yourself took to listen to that friend.

If you’re not comfortable doing that, a really simple mental Jedi trick can be to pretend that one of your good friends was doing exactly what you’re doing and asked you for advice, what would you tell that friend? And then do that. It’s often very different than what you tell yourself. An example here that comes up often is you get an athlete that gets injured and they’re trying to train through the injury, which is so dumb and then you ask that athlete, well, like if your friend had the exact same issue and was trying to force themselves to the gym today, what would you say?

And you’d tell them, “Well, don’t go to the gym better to take a week off now than a year off later.” And then you say, “Well then why are you walking to the gym right now?” So it’s the ability to step outside of yourself that often helps you see what’s best for yourself in the midst of a passion. And then another simple practice is to reflect on mortality. There’s something about acknowledging the fact that you’re going to die one day that makes real clear what actually matters and it helps point you in that direction.

Pete Mockaitis:                    Yeah. Well, that’s good stuff. Yeah, it’s heavy and it’s excellent. Maybe because you share an example of someone that you’ve encountered that you think is doing the passion thing really well. Maybe if you can particularly in sort of their career.

Brad Stulberg:                      Yeah. There are lots of people, which is great. It’s very feasible and it’s very doable. Someone that comes to mind is an executive that I’ve coached and worked with quite a bit. She is at top five position at a Fortune 25 company.

Pete Mockaitis:                    So it’s only 2,500 people in the world it could be.

Brad Stulberg:                      Yeah, I know.

Pete Mockaitis:                    Mathematically, wrong to be speculating.

Brad Stulberg:                      That’s as much as I’ll give, but you guys can do the research. This individual has been so good about setting goals and progression markers that are fully within this person’s control and then judging herself and whether or not she executes on those progression markers. Very, very good at ignoring to a large extent all the noise around her and what other people think, especially because when you’re in a big company like that so much of that is just political wind. And if you get caught in the political wind, you’re going to get blown around.

So the first thing that comes to mind is a relentless pursuit of the things that you could control and judging yourself only on those things. The other thing is completely sacrificing from this idea of balance and instead thinking about boundaries and presence. And what that means is setting real, clear boundaries about these are the times I’m going all in and these are the times I’m going to be going all in with something else, and that can be the difference between work and family, and then bringing full presence to those things.

Versus what so many people do and it’s a common trap is when you’re at work, you’re like 80% at work, but 20% dealing with family and friends. And when you’re with family and friends you’re 70% with family and friends, but 30% checking your phone and at work. Versus being really, really stringent about 100% there and then 100% there. And then evaluating trade-offs and making trade-offs. You have to give up a lot to be a leader in an organization like that, and this individual quarterly reflects on her core values and makes sure that the way that she’s spending her time is aligned with those core values and has made some real changes as a result of what’s come up.

Pete Mockaitis:                    Very nice. Brad, tell me-

Brad Stulberg:                      It’s doable though, which is great. It’s actually very doable. It’s just that, and this is part of the reason if not the whole reason that I wrote this book. This is not stuff that I was told going into the workforce, not stuff that I was told once I was in the workforce. These vague terms are thrown around, find your passion, follow your passion, have balance. And I wasn’t really sure what it meant and I saw myself falling into some of the traps of the obsessive bad passion and I also saw myself being so immersed in what I was doing that I was starting to question like, is this a good thing? Is this a bad thing? Maybe it’s just a thing but it’s both good and bad.

And when I started looking at the research, it’s kind of what I found was that wow, the way that people talk about this topic, which is so often talked about is completely out of sync with the truth and the nuance involved.

 

Pete Mockaitis:                    That’s beautiful. Thank you. Well, now you can share with us a favorite quote so that you find inspiring.

Brad Stulberg:                      It’s actually very simple. The Zen Master Thich Nhat Hanh says, “This is it.” And I actually have a little bracelet that just has a charm that says, “This is it,” on it. And I think that that’s a wonderful reminder to be present. It’s basically like whatever is in front of you, that’s what’s happening right now. It’s an especially helpful practice for me with a one-year-old at home, sleepless nights, middle of the night he’s crying. It’s really easy to get lost in a pretty negative thought space. But nope, this is it, this is what’s happening right now. How can I be present for it and deal with it?

Pete Mockaitis:                    Thank you. And how about a favorite study or experiment or bit of research?

Brad Stulberg:                      The research that I’ve been sharing is top of mind for me. And I think just this notion of obsessive versus harmonious passion or being passionate about results versus the thing itself and just a strong relationship in the former to anxiety, depression and burnout and in the latter, to performance, meaning, and life satisfaction and how they’re both passions, it’s just like in which direction are they pointed and how at different times of people’s lives they’re in different ends of that spectrum. That’s to me it’s so fascinating and so important to be aware of because that can be the difference between a long fruitful career and a not so long rocky career.

Pete Mockaitis:                    And how about a favorite book?

Brad Stulberg:                      Oh my gosh, really? I have so many. How many am I allowed to go over?

Pete Mockaitis:                    We’ll say three-ish.

Brad Stulberg:                      Three-ish. All right. It’s funny. I get asked this question sometimes and I try not to have just like a can three books because I really think that the books are kind of … It’s like the right book for the right person at the right time. So what are my three favorite books right now? So Zen and the Art of Motorcycle Maintenance by Robert Pirsig is a perennial favorite. I think that that book is always going to be in my top three, and then I’m going to pair it, I’m going to cheat. I’m going to pair it with the sequel Lila, which is less read, but an equally phenomenal book. So there’s that.

This is so tough. I’m reading Devotions right now by Mary Oliver, the poet that just passed away, which is a collection of her best poems and that feels like a favorite book right now. That woman can just get to the truth of how things are in so few words in a very lyrical way. So that’s a beautiful book. And then my third favorite book right now is probably a book called The Art of Living, which is by Thich Nhat Hanh, who’s the Zen Master whose quote this is it I just shared.

Pete Mockaitis:                    Well, thank you. And how about a favorite tool so that helps you be awesome at your job?

Brad Stulberg:                      Meditation. That is a daily practice for me and it is so helpful in separating myself from my thoughts and my feelings and allowing me to have a more stable base upon which I work out of and then also allowing me to not get so attached to any one thing at any one point in time.

Pete Mockaitis:                    Is there particular nugget you share that really seems to connect and resonate with folks as you’re conveying this wisdom to them?

Brad Stulberg:                      I think it’s really important to ask yourself do you control your passion or does your passion control you? That’s kind of the heart of it. And if you control your passion, you’re in good shape. If your passion controls you, maybe consider some changes. And then equally important is this notion that passion is an ongoing practice. So it’s not a one time thing. So just because you control your passion right now doesn’t mean that that can’t change and just because your passion might control you right now doesn’t mean that can’t change. So it’s shift in mindset and to see passion is a practice and there are skills that support that practice and you have to develop them.

Pete Mockaitis:                    And Brad, if folks want to learn more or get in touch with, where to point them?

Brad Stulberg:                      So you can get in touch on Twitter where I am @BStulberg. So first initial of Brad and then my last name. And then through my website, which is www.BradStulberg.com.

Pete Mockaitis:                    And do you have a final challenge or call to action for folks so they could be awesome at their jobs?

Brad Stulberg:                      I obviously am going to encourage folks to read the book. I’m proud of it. It’s my best work yet. There’s a lot of things in there that have certainly had a huge impact on my career and my life outside of my career. So I’d love it if people consider reading the book. And then the second thing is to do something active for 30 minutes a day, five days a week. If you are already, great, keep doing what you’re doing. And if not, there are few things that are more transformative.

We spent a lot of time talking about this neat psychological stuff, but just try to move your body regularly and it doesn’t have to be formal exercise. It can be walking. It can be taking the stairs always that adds up to about 30 minutes, but move your body. That’s something that’s kind of getting more and more lost in our modern world, and it’s unfortunate.

Pete Mockaitis:                    Well Brad, thank you so much for sharing the goods and I wish you tons of luck with the book, The Passion Paradox, and all your adventures.

Brad Stulberg:    Thanks so much Pete. I really enjoyed being on your show.

393: Freeing Up Extra Time Through Optimizing, Automating, and Outsourcing with Ari Meisel

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Ari Meisel says: "If you make something 20 seconds easier or 20 seconds harder, you can make or break a habit."

Ari Meisel breaks down his secrets to greater productivity…from virtual assistants, to the best productivity apps, to easier ways to make decisions.

You’ll Learn:

  1. How working at your peak time makes you many times more effective
  2. The power of the 20-second rule
  3. Why you should consider using virtual assistants

About Ari

Ari is the best-selling author of “The Art of Less Doing“, and “The Replaceable Founder.” He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” He can be heard on the award-winning Less Doing Podcast, on international stages speaking to thought leaders and influencers, and for those who prefer the written word, Ari’s blog posts on Medium offer immediate and actionable advice for entrepreneurs seeking replaceability.

Items Mentioned in this Show:

Ari Meisel Interview Transcript

Pete Mockaitis
Ari, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Ari Meisel
Well, thank you for having me Pete. It’s good to talk to you again.

Pete Mockaitis
Oh yeah. Well, I think we’re going to get into so much good stuff. I am all about less doing. But first I want to get your take on what’s the story behind you being on the cover of a Rage Against the Machine album?

Ari Meisel
Yeah, it’s the 20th anniversary of that. It’s funny. It’s been coming up a lot lately. The Evil Empire album from Rage Against the Machine, I was 11 years old and Mel Ramos, who is a famous artist and was a friend of my father’s, who’s an art dealer, made that painting for me as a birthday present when I was 11.

The band saw it a few years later in one of his books and they just liked it. They used it for their cover. I never met the band. I was never a fan of the band. I had a billboard of my face in Times Square when I was 15 years old.

Pete Mockaitis
Well, check you out. Well, and your fame has grown since then.

Ari Meisel
Yes, totally. I think it all stems back to that very moment.

Pete Mockaitis
Well, starting early, that’s good. Can you give us a little bit of a quick background on your company, Less Doing? What are you all about?

Ari Meisel
I empower entrepreneurs to become more replaceable. That’s what I do. That means a lot of different things to a lot of different people, but the ones that get excited by that are the ones that I usually do the best with. Essentially we’re teaching people how to optimize, automate and outsource everything in their business in order to be more effective. We do that through a number of systems that we teach and processes and methods, but essentially we teach people to be more effective.

Pete Mockaitis
Well, we love effectiveness here. Most of our listeners are not entrepreneurs, but I definitely thing that there are some applicable tidbits. Now, you unpack a number of these in your book called The Art of Less Doing. Is there a unique spin that the book takes?

Ari Meisel
Yeah. Originally when I got into this sort of world, the focus was on individual productivity for the most part. I was helping individuals be as effective as possible. Over the last several years, this has developed into much more of a business methodology for growing faster with less pain basically. The Replaceable Founder really takes that framework of optimize, automate, outsource and applies it to businesses.

The goal is to make people replaceable. The reason we do that is so they can have more focus, freedom and flexibility. The way that we do that is through looking at the way that they communicate, the way that they manage and execute processes, and the way that they have their project management system set up.

Pete Mockaitis
Interesting. I like your alliteration here. You’ve also got the three D’s. What are those?

Ari Meisel
That’s for email and decision making in general, which is to deal with it, delete it or defer it.

Pete Mockaitis
Yeah. Well, tell us, how do we navigate? When is it best to choose to do versus to delegate, to defer?

Ari Meisel
We use email to teach the concept, but it’s not about email. The email problem for most people is not an actual email problem, it’s a decision-making problem. The first thing here is to understand that the three of them are there because those are the only three choices that you should have to make.

Most people treat not just email but decisions in general as if it’s a unique opportunity to make a thousand different decisions every time. It’s not.

If you limit yourself in your choices to three, then you can say deleting is saying no, dealing with it means you can deal with it right now, which could include delegating it, so you get in that sort of habit as well. Then the third D is for deferral, which is the most interesting because that’s really taking into account how you use your time and when you’re best at different things.

Every one of us has a different time and sometimes place where we do different kinds of activities better, such as podcast interviews for example. You would not have gotten this energy from me a couple hours ago, which is why I try not to schedule a podcast interviews before noon my time. It’s something I’ve learned about myself.

Not to mention that my peak time, which is a period when any one of us is 2 to 100 times more effective than any other time of the day, that peak time for me is usually between ten and noon. I can’t do creative work before eight o’clock at night because there’s just too much going on in my head and I can’t write or be really creative.

Knowing that is really powerful because you can make an active decision. You’re not procrastinating; you’re saying, “No, I’m going to do this more effectively at this time, so that’s when I want to look at it.”

Pete Mockaitis
I really like that. We had Dr. Michael Breus on the show talked about the power of when and just some fascinating stuff associated with circadian rhythms and there’s actual biochemical things going on in your body at somewhat predictable regular times that point you to different states that let you be excellent at different sorts of tasks. Can you lay it on us again? What are your times and what are the capabilities you find you have uniquely available at those times?

Ari Meisel
Again, for me, the peak time for me is ten to noon.

Pete Mockaitis
When you say peak, you just mean, “I am unstoppably energetic,” or what’s peak mean for you?

Ari Meisel
The research basically says that for every person it’s different. There’s a time of the day that’s usually 90 minutes and you are 2 to 100 times more effective in that period. What they mean when they talk about effectiveness in that situation is that you’re most able to easily drop into a flow state.

Flow state for most people, that generally equates to a dilation of time. If you’ve ever found yourself in an activity where it felt like minutes had gone by, but it was an hour or two, that’s a flow state. We want that because our brain is just firing on all synapses in that moment.

My peak time is between ten and noon. In theory, I should be using that time for my highest and best use, which in my case is usually coming up with content or really interesting problem solving for whatever the problem might be.

Now, I know that I’m not good on the phone or podcasts before noon. That’s just something I’ve learned about myself. It’s not because I’m not a morning person, but maybe it just takes me a little while to sort of get in that mood or that mode.

Creatively, I can’t do creative work before eight o’clock at night because there’s a lot going on in my house first of all, but also we tend to be more creative when we’re tired because we’re less likely to sort of shoot down the bad ideas and things can flow a little more freely. But it’s different for every person. Some people, their peak time could be five in the morning. I’ve seen that. Some people it’s eleven o’clock at night and that’s when they do their best, best, best.

We all work out at different times or we should. We eat at different times. A lot of that you can see in Dr. Breus’s work. He’s been on my podcast three times because he’s so awesome. A lot of people think, “Oh, that’s interesting.” But you really can dial it in and use that timing to your advantage.

Pete Mockaitis
Oh, I’m right with you there. The peak then is you’re most likely to drop into a flow state. The creativity is a different animal than the peak?

Ari Meisel
Right, right, absolutely.

Pete Mockaitis
Okay, very good. That’s nice. I guess we’re already digging into a little bit. You talk about optimizing, automating, and outsourcing. One of the components of optimizing is knowing thyself. We’re already talking about some knowing thyself in terms of the times that you’re best for different sorts of activities. Are there any other key parameters you really recommend folks zero in on knowing thyself/themselves well?

Ari Meisel
Sleep I think is another one too. Not everybody needs to sleep eight hours a night in one block. Many people should, but not everybody needs to. That’s not the optimal thing for everybody.

In fact if you look back at old research, well even new research now, the natural pattern of human sleep seemed to be these sort of two different bulk sleeps, where you got this core amount of sleep, then you’d wake up for a little while in the middle of the night and do things, and then go back to sleep for what was then became known as beauty sleep.

Understanding that just because the rest of your team or your environment or your friends or family, whatever, might be on a nine to five work schedule and a ten to six or ten to seven sleep schedule, it doesn’t mean that that’s what you should be doing.

Pete Mockaitis
That’s great, so get clear on your real sleep needs and what’s optimal for you and not just sort of caving to the norms around you.

Ari Meisel
It’s so individual. It’s so, so individual. That’s the big thing. Understand that you can figure it out.

Pete Mockaitis
Okay, very good. Any other knowing thyself things to know?

Ari Meisel
I think a lot of people are just generally unaware of how they use their time and their space and their resources and their money and everything. There’s usually a huge benefit in just tracking sort of anything that we do. You can track things like with RescueTime, you can track how you’re using your computer or your Apple watch and see how you’re moving around or not. That kind of information can be very powerful if you just take the data that you’re producing all day every day and actually look at it.

Pete Mockaitis
Well, could you give us an example of let’s say Apple watch or Fitbit, you’re looking at your steps or movement data and how that can inform a useful decision?

Ari Meisel
One thing I would say is just challenging what you might inherently think you know about yourself. There’s so many people – there’s a lot of people who when they use these tools, they can guess the number of steps they’ve taken in the day and they’re probably pretty accurate.

Most people before they do that kind of thing are very – they’re usually pretty off. Somebody might think that they were on their feet for ten hours; it turns out they were only on their feet for two hours. Or they think that they walked five miles, but they didn’t even walk a mile.

That in itself, being aware of the unawareness I think is huge and the discrepancies because once you get into this and you sort of get to know your body and you sort of inherently understand these things a little bit better. We can make better decisions or we can even understand when we shouldn’t be making decisions because if we’re tired or not in a good place to mentally do things, a lot of people just sort of power through it and then make bad choices. Then those sort of build on each other.

Pete Mockaitis
That’s true. Can you recall a particular bad choice you made when you were tired or poorly resourced?

Ari Meisel
I mean a lot of it usually comes out with my wife and arguments that I wouldn’t normally have. But there – it’s funny actually. I think about a month ago my wife and I had a fairly aggressive argument. It was so out of the norm that she actually stopped and she’s like, “You’re acting like one of the children right now. You should go take a nap.” I can usually operate on pretty low amount of sleep, but this was a bad few days for some reason. I stopped and I realized I was acting like a toddler.

Pete Mockaitis
Yeah. That’s well said. Cool, that’s a little bit about knowing thyself. Can you dig into a bit of the concept of the external brain? What is it and how should we tap into that power?

Ari Meisel
For the external brain is the idea that we really can’t use our brains the way that we think we can. The human brain is really, really bad at holding onto information. It’s great at coming up with it, but really not so good at keeping it. We try to use working memory for something that it really isn’t, which is long-term storage.

If we have systems in place – and when I say systems it’s important because a lot of people have tools or methods maybe or gadgets, but a lot of people lack systems. If you have a system in place to actually track your ideas, capture your ideas and put them in a place where not only you can save them, but actually act on them later, that makes life a lot less stressful and a lot more effective.

Pete Mockaitis
Oh yeah, I’m so with you there. I’m thinking back to David Allen, episode 15 here for us. He said it very well, I might not get it perfect, but says, “Your brain is for having ideas not for holding them or for remembering them.”

Ari Meisel
Right.

Pete Mockaitis
That’s been so huge for me is getting it out of my head and elsewhere. Personally, I love OmniFocus for the actionable things. Someone said, “Oh, this is a great restaurant,” “This is a great podcast.” “You should check out this church,” or place to go. I was like, “Oh cool. I will.”

It’s sort of like all those rich little life ideas don’t float away. They land somewhere and they can be acted upon in sometimes a year plus later, like, “Oh, I am going to watch that movie someone recommended a year ago. I’m so glad I had that recommendation ready to be accessed.” I dig OmniFocus for that and Evernote for more words basically in terms of maybe paragraphs plus. What do you dig for your external brain?

Ari Meisel
Trello.

Pete Mockaitis
Trello?

Ari Meisel
Yeah, I use Trello. I was a really big Evernote user for a long time, but I sort of fell away from it because with Trello it’s more speaking to that idea of having a system. I might capture things all day long from various sources, whether it’s a voice note to my Amazon Echo device or to Siri or a picture of something or a screenshot or I’ll forward an email, and they all go to one place. They all go to one list in Trello as an individual card, each one.

Then at the end of the day, it’s one of my sort of nightly routines is I look at that list and I can sort those ideas into various places. One might be for someone on my team to deal with, one might be for my wife to look at, one might be for me to read later, whatever it might be. But that sorting process is very important to me. You can’t really do that in something like Evernote. With Trello you have that sort of visual idea, like moving things around. It feels very congruent for me.

Pete Mockaitis
Well, that’s intriguing. Can you unpack for us the categories? They start by getting dumped into a singular kind of inbox, collection bin. They then go to, “Hey, read this later.” They go to teammate or wife or another person. What are the other kind of categories that it might fall into?

Ari Meisel
Let me think. It could be assigned to a virtual assistant. That’s certainly one. It could be something that I want to talk about in one of my webinars. That would be like, I do a tech talk Tuesday webinar, so it could go to that. There’s not too many. That’s the thing is you don’t want to have too many different options.

Pete Mockaitis
Well, then I’m wondering over time I imagine, if you’re anything like me, you have way more ideas that you’re excited about than you can take action upon. Let’s talk about some of the automate components, the decision matrix. What is that and in particular how might you apply it to, “Hey, do I do this or do I not do this?”

Ari Meisel
Well, that decision matrix is the three D’s. Saying no, for example, there’s just a lot more things that we should say no to. If anything, for some people it needs to be the default is to say no. If it’s not a heck yes, then it’s a heck no kind of a thing.

Pete Mockaitis
Thank you for the children who listen to the show.

Ari Meisel
Yeah, right. That’s one thing. Dealing with it means you can deal with it right now like in the next three minutes. If you can’t – and in dealing with it right now, that could include delegating it – but if you can’t do that right now, and you can’t say no, then you have to defer it. At that point you pick a more optimal time for you to do it. That’s the point of it is you don’t have to put too much thought into what, when and why.

Pete Mockaitis
I’m curious to hear then when it comes to the heck yes and heck no, it sounds like that’s kind of a visceral your whole person is resonating with something is what lands you at a heck yes or do you have a more systematic approach by which you are determining “Yes, I shall pursue that and no, I shall not pursue the other thing?”

Ari Meisel
One is just understanding your resources, knowing if something is even possible, which part of that comes honestly from having that clarity of thought that comes from having a system like this. It sounds very circular, but it’s true. That’s the big one.

But the other one is also having the places to sort of delegate into that can possibly deal with it. What I mean by that is I have a number of virtual assistants. I have people on my team that I might think it’s a yes, but I have a system in place to sort of send it over to one of them to then validate that idea or at least move it a little bit farther down the field.

Pete Mockaitis
Okay, understood. You’ve also got a concept called set it and forget it. How does that work? Is this an infomercial?

Ari Meisel
Yeah. That’s how I think through automation. Automation to me should be something that we just sort of set up and then it just runs in the background and we just don’t have to think about it anymore. That could be simple things like a trigger through an IFTTT, for example, that if something happens here, then do something else over here. Or a process that is in place that people can go through a very detailed checklist, but it’s still that – that’s how you should be thinking about automation.

It’s not something that you should have to monitor or watch. I forgot who it is actually, but somebody, a friend of mine describes automation is just something that means he doesn’t have to do it.

Pete Mockaitis
Yeah, automation means I don’t have to do it, which is great because in a way, that expands your mindset or how you’re looking at it beyond that of software, robots. Automation can very much include people, people engaging processes, which include a high or low-tech application there. If you don’t have to do it, then that means it’s been automated as far as you’re concerned.

Ari Meisel
Right, exactly.

Pete Mockaitis
I dig it. Well, you mentioned IFTT, if this, then that. It’s so funny I’ve looked at this app several times and thinking, that’s just cool. I’m sure I could probably find some use for it and yet I haven’t. Tell me, what are the most game changingly useful things you’re using IFTT for?

Ari Meisel
First of all, any time you find yourself in a situation where you say ‘every,’ so like every time this happens, every time a customer signs up, every time I book a podcast or video, every time I record an interview, every time I send a Tweet, every time I hire or fire someone, that ‘every’ should be a trigger to think about automation because typically that should mean it’s something that’s repetitive.

That’s one way of thinking through it. All those things that we do on a regular basis, on a repetitive basis, those are things that should be automated. I’ve automated hiring processes, content dissemination, even using machine learning to segment out potential customers from people on my email list. All of those things can be done with automations.

But at a really simple level, if you want to look at the things that you know you should be doing, but not you’re not doing them, that’s a great case for automation, like, “I’m on Facebook and I know I should be on Twitter and Instagram, but I’m not.” Okay, well you can automatically at the very least post all the things you put on one place into all the others.

I know that I should have consistencies so that if I change my Facebook profile picture, I should probably change my Twitter one as well. But those are the kinds of things most people are just like, “Ah, I’m busy so I’ll just let that one go for now.” A lot of those things where you should be doing them and you’re not, you can pick up the slack with automation.

Pete Mockaitis
When you say things you should be doing, I think one of the first things that leap to mind could be exercise, meditation, and sort of things that are boosting your effectiveness across the board. You talked a bit about attaching a new habit to an existing one, how does this work?

Ari Meisel
There are a lot of people who are way better about habits than I am. My friend James Clear, who wrote Atomic Habits, is one of the better ones to be honest.

But if we have a good habit in place already, like most of us probably brush our teeth, then you – and you want to bring in a new habit, then you can associate it with the existing habit. That’s like an anchoring effect. It just makes it a lot easier to implement that habit.

The other thing that I like is generally if you make something 20 seconds easier or 20 seconds harder, you can make or break a habit that way as well. The most obvious example of that is if you want to drink more water throughout the day, have a big thing of water at your desk, you don’t have to get up and go get water. If you don’t want to eat cookies, don’t have cookies in your house.

Pete Mockaitis
That’s nice, so 20 seconds easier or 20 seconds harder can make or break it. Well, then I’m wondering then if there’s a threshold number of seconds that’s like beyond that, “Ah, it’s just too much,” like “If it’s 35 seconds, okay, okay, fine, but if it’s 55, forget about it. Ain’t going to happen.”

Ari Meisel
Yeah, all the research I’ve seen is around 20 seconds.

Pete Mockaitis
Okay. Good. That’s helpful. Okay, cool. That’s a bit about the automation side.

Now let’s talk about the outsourcing. You mentioned virtual assistants a number of times. Most of our listeners are employees and not entrepreneurs or business owners, but I can tell you that when I was an employee, I used virtual assistants to great effect. Can you unpack a little behind this? Virtual assistants, what are they really, really good for and where do people go wrong when they try to make good use of them?

Ari Meisel
Even in your personal life you should be using virtual assistants because it allows you to focus on what you do best and delegate the rest as has been said before. I use the VAs for over 100 hours a week in my personal life with my four kids and booking travel for me and my family and signing up for after school things and insurance.

You have to understand the return on investment there is not necessarily something that you’re going to be able to directly measure in dollars. It’s just going to make your life better.

The biggest problem with outsourcing in general is if people try to do it as a first step and they can’t. If you take an ineffective problem and you just hand it over to somebody else who has less information, less context than you and expect some magical result, it’s just not going to happen. You have to start with the optimizing first, then the automating, then you can get to the outsourcing.

Because also if you give work to a human being that an automation could do, then you’re effectively dehumanizing them, which doesn’t work either. We have to get better at communicating what our needs are. A lot of that comes from going through and creating an optimized process to begin with.

Pete Mockaitis
That’s a great point in terms of “I don’t like this. You handle it,” often doesn’t give you some great results on the other side.

Tell me a little bit when you talk about that optimization, what I found is some of the hardest thinking that I do, which has been just tremendously rewarding in terms of the return has been how do I take this gut feel type decision and turn that almost into an algorithm that we can use to determine – to get pretty far.

For example, I get tons of incoming podcast guest pitches. It’s like, “Oh my gosh.” One by one by one, I was sort of looking at them is like this is nuts, but every once in a while there were some really amazing people who came in. I thought “Well, I can’t just ignore them all.”

I really had to stop and think. It’s like, I want guests who are relevant, who are authorities, and who are engaging. Now, what exactly do I mean by relevant? What exactly do I mean by authoritative? How would I assess or measure or evaluate that? What exactly do I mean by engaging? Now, I can have that – it just goes in terms of the pitch lands and someone evaluates it per all my parameters and then I only look at a small set of finalists.

That’s been huge for me. Is there a particular way that you think about turning things from, “Okay, I can handle this,” until it’s so darn clear that someone else can handle it repeatedly?

Ari Meisel
Delegation is a muscle. You need to practice it and do it and it becomes a lot more natural. It’s not necessarily even so much that there’s an algorithm. But if you say there’s only three choices in these situations and that’s it. There’s only three choices. You sort of create innovation by artificially restricting your options.

Pete Mockaitis
All right, I dig. Can you give us an example of that in practice?

Ari Meisel
I mean, that’s one, the three options. If you say there’s 20 different things you could do, but you say, no, you only have three options. That’s a good one.

For me, if you artificially restrict time. A lot of people say “There’s no time in the day. There’s no time in the day.” It’s just not true. It’s just that priorities are messed up and people don’t have good systems.

If I told somebody that works a nine to five job what would you do if you could only work till four, you had to leave at four? For most people that’s pretty straightforward. That’s a fairly easy way to think through it. “Oh, I would skip lunch,” or “I’d take one less meeting,” or something.

But if you say to the same person, “What would you do if you could only work an hour a day?” that’s a very different question. That creates a whole different – you need a totally different way of thinking to make that work.

Pete Mockaitis
Yeah. You’re already getting the wheels turning for me. It’s like, “Well, I would have to figure out how to have other people do the things that I’m no longer doing,” is what I would do with that hour, kind of like wishing for more wishes, if you will.

Ari Meisel
Yeah, right.

Pete Mockaitis
That’s good. When it comes to these virtual assistants, boy, how does someone find them? Where would you recommend they go, they research, they explore? What are some first steps there?

Ari Meisel
I’ve worked with over 20 different virtual assistant companies over the years, including owning one myself. In that time my favorite one is a company called Magic. People can go to Less.do/Magic to get connected with them. There’s a reason for that. There’s dedicated assistants, which I think create just another bottleneck that you give to somebody else. Then this is what’s more of an on demand model.

Magic has 15 people. Half of them are in the States. Half of them are in the Philippines. They work seamlessly as like one giant entity that really knows your preferences, understands what you need, and their response time is about 30 seconds 24/7. They can do all the different things. They charge I think it’s like 51 cents per minute or something like that.

Pete Mockaitis
Okay. That’s cool. I’ve seen ads for Magic, but I’m like, okay, well, I’ve used a lot myself. Are they any good? It sounds like you’ve been around the block. You say, “Oh yes, Pete. They are legit.”

Ari Meisel
Oh yes, Pete. They are ….

Pete Mockaitis
That’s valuable information. One of my favorite places I’ve gone to is OnlineJobs.ph, which is for hiring people in the Philippines, but you’re going to significantly more work upfront in order to select that winner. That is a bit of work, but I found that on the backend it’s oh so rewarding when you have those champions.

Ari Meisel
Right, yeah. Absolutely.

Pete Mockaitis
Cool. You also talk about outsourcing your outsourcing. What does this mean?

Ari Meisel
I’ve had Magic manage other outsource reliers. In outsourcing we generally have the generalist and we have specialist. Generalist would be the admin sort of VA. The specialist is more like the graphic designers and the programmers and stuff like that. I’ve had Magic manage them in some cases, so then I’m not even having to deal with them. I can have sort of one point of contact.

Pete Mockaitis
That’s cool. That’s cool. Well, Ari, tell me, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Ari Meisel
No, that’s the main thing. We have a couple different programs that we offer. We have something called a Replaceable Founder, which is a really great online course and now a one-day intensive workshop that we actually offer here in New York City. That’s something that I would recommend people checking out at Replaceable.fr.

Pete Mockaitis
Cool. All right. Now could you share with us a favorite quote, something you find inspiring?

Ari Meisel
Yeah, I sure can. I just have to pull this up. Too long, but it’s long enough that I can’t remember it. It’s a Robert Heinlein quote, if you’ve heard of Robert Heinlein.

Pete Mockaitis
I think I see his name in text in my mind’s eye, but I don’t recall anything more.

Ari Meisel
He wrote Tunnel in the Sky. He wrote some of the – he was sort of an Isaac Asimov contemporary.

But anyway, he said, “A human being should be able to change a diaper, plan an invasion, butcher a hog, con a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”

Pete Mockaitis
All right, thank you. How about a favorite study or experiment or bit of research?

Ari Meisel
Oh, that’s a good one. The Zeigarnik Effect probably. Bluma Zeigarnik in the 1920s in Berlin was a Russian doctoral student. She discovered this part of the brain that not only pushes us to complete the uncompleted, so it’s like the voice in our heads that pushes us to complete the uncompleted, but it’s also where we sort of process open-ended information.

Pete Mockaitis
So we know that that part of the brain exists. Are there any kind of key implications for how we live our lives differently knowing that?

Ari Meisel
Yeah. Yeah, it’s a really important understanding for us because we actually are more able to recall that kind of information than in any other setting.

Pete Mockaitis
That’s cool. Thank you. How about a favorite book?

Ari Meisel
My favorite book ever is Emergency by Neil Strauss.

Pete Mockaitis
That’s fun. How about a favorite tool, something that helps you be awesome at your job?

Ari Meisel
Favorite tool. That would be Trello, really Trello.

Pete Mockaitis
All right. And a favorite habit?

Ari Meisel
Favorite habit. My nightly sort of brain dump, sorting of ideas that I do in Trello. It’s huge for me.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with your folks, that gets them nodding their heads and retweeting and telling you how brilliant you are?

Ari Meisel
Well, I hope so. I think just this concept of being replaceable. It opens up a lot of ideas and philosophies and emotions for some people to understand that that’s a really good thing. It’s not just about replacing yourself in terms of the functions that you do and bringing other people to do them and empowering them, it’s also about re-placing you to the sort of glory and comfort and happiness that you once had.

Pete Mockaitis
Oh, that’s clever. Re-placing, to place again yourself.

Ari Meisel
That’s right.

Pete Mockaitis
That’s profound. Thank you.

Ari Meisel
Thank you. There we go.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Ari Meisel
They should go to LessDoing.com. We’ve got this really cool little free mini course that people can go through. That’s a bunch of videos. Actually, if they go to Less.do/Foundations, they can get into that.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Ari Meisel
Seek replaceability in everything that you do. If you can’t be replaced, you can’t be promoted.

Pete Mockaitis
Beautiful. Well Ari, this has been a real treat. Thank you for taking the time and good luck in all you’re up to.

Ari Meisel
Thank you.

389: Recharging Your Career with Beth Benatti Kennedy

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Beth Benatti Kennedy says: "We can't just start working on career development once we hate our job."

Coach Beth Benatti Kennedy shares actionable ways to recharge your career and beat burnout.

You’ll Learn:

  1. The five focus areas for recharging your career
  2. How to use a Purpose Mind Map
  3. A more exciting way to introduce yourself

About Beth

Beth Benatti Kennedy, MS LMFT brings more than twenty years of experience to her role as a leadership and executive coach, resiliency-training expert, and speaker. With an extensive background in career development, she coaches high-potential individuals on how to use their influence strategically, collaborate effectively, and focus on innovation. Her clients include Gillette Company, Nike, Converse, and many others. Her new book, Career Recharge: Five Strategies to boost Resilience and Beat Burnout, was published in October.

Items Mentioned in this Show:

Beth Benatti Kennedy Interview Transcript

Pete Mockaitis
Beth, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Beth Benatti Kennedy
Thank you for having me.

Pete Mockaitis
Well, I’m excited to hear your story. I want to start when you were eight years old working at the family moving company. Were you hauling some furniture? What were you doing at eight years old there?

Beth Benatti Kennedy
I was one of these kids growing up, my dad came from an entrepreneur family, Steinway Movers. As a little girl I would always – I was always very interested in like whenever the truck would come to our house and asking him a lot of questions and what are you doing Saturday morning because he was definitely a workaholic.

I used to get to on Saturdays go to some of his big jobs. He used to – it’s in New York, so he used to move really big companies. One of them is Pan American airlines when they used to be around, which was one of my favorites. I used to go with him.

He would always bring breakfast for all of the workers, so they would get these fresh New York rolls and soft butter. I would be in charge of making sure they were cut in half because he didn’t want the guys being messy when they’re touching the equipment etcetera, etcetera.

Pete Mockaitis

That is attention to detail.

Beth Benatti Kennedy
Yeah.

Pete Mockaitis
No crumbs on the client’s goods.

Beth Benatti Kennedy
Exactly, exactly. His trucks were so clean; you could have a picnic on the floor. He is the word passion till – he’s passed away – but was the work passion 100% plus, plus, plus for his career. Anyway, I got to see – that was my job. I’d go around make sure everyone if they needed coffee, would have their coffee and get their rolls.

But I got to do a lot of observing and I got to see a big piece of my model – the Benatti Resiliency model – is connection. A lot of that came from him because he had this gift of connecting with everyone whether it was the gentleman driving the elevator or whether it was the person in the hallway cleaning the garbage. He connected with everyone. It didn’t matter what level you were. I think that was a big, huge part of the success of his business.

Pete Mockaitis
Absolutely. Well, just taking the time to provide the rolls and the coffee is pretty cool. At the times, we’ve had movers just two or three people showed up. It’s like, okay, I guess it’s on. Yeah, a little extra touch.

Beth Benatti Kennedy
These were like giant, giant moves, where they had just like five trucks and lots of men, lots of different directions, so it was super exciting for me.

Pete Mockaitis
Beautiful. Well, so I want to hear a little bit about this model and your book, Career ReCharge. What’s sort of the main thesis here?

Beth Benatti Kennedy
I’ve been a leadership coach for 20-something years. I started off as a career coach for the first 10 years. One of the things that I learned being – mostly doing corporate work was that people could – they so wanted to move on with their career or do something different, but what I found was many people were just completely exhausted or burnt out or bored. I had to recharge them so that they had the enthusiasm and the energy to really make that career change.

It’s a model that has developed over the years. That’s where the book came out was actually about four years ago I had a few clients that said you have to share this. I hesitated because it’s really hard being self-employed writing a book.

Pete Mockaitis
Yeah.

Beth Benatti Kennedy
I hesitated the first year and then the second year I really got involved in a very committed program. It was so exciting to share my clients’ stories who really were even fine with me using their name because they really wanted to share the success of the model.

Pete Mockaitis
Well, that’s cool. Well, could you give us a success story right now?

Beth Benatti Kennedy
Sure, sure. One of my favorites is a gentleman named Eliot, who was an engineer and I coached him many, many years ago. He was – actually designed razorblades. I was in this company in Boston coaching a lot of employees. Again, a lot of my internal coaching was just helping them be more successful in their job.

At the time he really liked what he was doing. It was exciting, cutting edge company. They get bought by another company. He gets moved to another department. At that point, I actually am not coaching him anymore. I get a call from him. He’s in this new position for about two years and just miserable, not using his strengths. He says to me, “I need to meet with you again. I need to start up coaching again.”

We start up coaching and I realize he is completely burnt out. It was amazing for me to see this gentleman who used to be so – like one of the top in the company as it’s called a modeling simulation engineer, so he could actually design the razorblades – seeing someone who used to be so phenomenal just completely affect flat and just exhausted. Basically he really wanted to start the whole process.

It begins by this five areas. The first one is I zero in on their wellbeing, taking a look at physically, emotionally what’s going on and then starting to offer some – having them actually figure out some good strategies that will work for them.

Then we go into self-awareness, which is really getting clear on what their purpose is, how is their mindset, because we all know if you have that awful mindset, it’s not going to really help you if you’re trying to do a career change. Then one of the my expertise is personality types, so really looking at how is your type showing up and do you need to do any tweaking. We started with those two areas.

One of the things we found when we did his purpose was he was really ready for a change, but it’s scary. He wasn’t even 50 and he’s like, “Am I crazy to leave the golden Hancocks?” With my support and with working through the rest of the model, getting – which the next piece is brand, so we figured out when he did my brand exercises that he could take this amazing skillset he has and market it as a consultant.

The exciting part of the story is he did leave this Fortune 100 Company and now has his own consulting business. He’s actually – one of the organizations that he consults for is the US Olympic Skating Committee. He used his-

Pete Mockaitis
How clever.

Beth Benatti Kennedy
Yeah, he used his passion of ice skating to now he was actually able to predict what pairs in the Olympics – what country was going to have a better chance of winning from analyzing their strokes on the ice.

Pete Mockaitis
Huh?

Beth Benatti Kennedy
Yup.

Pete Mockaitis
So once you know who has a better chance of winning, what do you do with that?

Beth Benatti Kennedy
Basically what the US Olympic Skating Committee is doing with his kind of research is to be able to say, “Okay, let’s figure out who are the skaters we really want to work on for next year? What are the things – why is this particular country doing so well? Oh, we need to – the ice skaters need to work on this to really make it to that first or second or third place.”

Pete Mockaitis
It’s so fascinating, when you said ice skating, I was like, okay, I can see the carryover, like the blade going to the skates, but no, you went in a totally different direction.

Beth Benatti Kennedy
He went a totally – his doctorate degree was in this – now it’s a big thing, this modeling simulation, I guess like baseball players. He could actually if he wanted to work for like a professional football team or a professional baseball team, where they do this modeling simulation and they can predict “Okay, you’re holding a bat this way, this is what will happen.”

It was really exciting because till this – I still coach him and he weekly goes through the five areas. The two areas that I didn’t get to talk about – the fourth one is called connection. That’s why I have all my clients every week really take a look at are you proactively connecting with people that nourish you, excite you, enrich you.

This was a huge piece of him being able to make this transition to a whole new career field. He just surrounded himself – I call it ‘who’s in your boat’ – getting really great people to support you. One of them was back to working with a coach because sometimes you can’t do a huge – that is such a huge change he made, you just can’t do it by yourself, even with the most supportive partner.

Then the fifth one is innovation. That’s when you challenge yourself to kind of really just learn and do different things. This is – the innovation for him was he actually had to go back to Northeastern University and take some more courses on some of this technical modeling stuff, I couldn’t even explain to you because I don’t even understand it.

Pete Mockaitis
Well, that’s intriguing. It’s called the Resiliency model, but it seems like it’s bigger than just being able to weather the difficulties that come your way.

Beth Benatti Kennedy
Yes, yeah, yeah. My definition of resiliency is a little bit different. I think a lot of people think of resiliency as just bouncing back, but my – I really see resiliency also as being proactive in your career because I think a big issue right now is people – we get kind of set in our ways and we forget that we can’t just start working on career development once we hate our job. We have to proactively be doing things for our career on a weekly basis, even little tiny things.

Pete Mockaitis
Well, I’d love to hear, what are some of those little tiny things that make a real big difference?

Beth Benatti Kennedy
Basically what I’ve done in my book, I have these little boosters at the end of every chapter, so I’ll just share some of them from brand. Brand, when I think about brand, my definition of brand is what are your strengths, what are your attributes, what do you bring to that position or that company, what’s the impact you’re making and what’s your reputation.

A little tiny thing you could do once a week is spend five minutes on LinkedIn. Take a look at your profile. When’s the last time you updated your profile? What about connecting? Is there someone you just had a meeting with two days ago? Did you connect with them?

Because I think what happens, again, LinkedIn for many people they think that’s a job searching tool. It’s really a pro-active career development tool. It’s one of the – a great way to kind of stay up to date in your career. That’s a little example of a tip.

Pete Mockaitis
Okay, I’d love to hear a few more of these.

Beth Benatti Kennedy
Okay.

Pete Mockaitis
Why don’t we start in the realm of wellbeing? What are some of the things that make a world of difference?

Beth Benatti Kennedy
I’ll share a few for each booster. The first for wellbeing one of them is how important it is to make sure you’re not doing everything yourself, so having the gift of time. Another one is thinking about – with all the stress going on at work – what are the things you can control and what are the things you can’t control and making sure you’re focusing on things that you can control because it’s so easy to get stressed out  by everything.

Pete Mockaitis
When it comes to not doing everything yourself, what are some of the top things that people find that, “Hey, sure enough I can get some help with this,” or “I can outsource this,” or “automate this.”

Beth Benatti Kennedy
You’re going to crack up, but I would say probably once a month I will say to someone, “Have you ever considered getting your apartment or your house cleaned?” Now these are people with big jobs like this audience that’s listening and they’ll say, “No, I just can’t do it.” Then I’ll say, “Okay, just try it for three months.” They’ll say, “That was the best thing.”

Even if they have someone come every – like once every three weeks, they fit it into their budget, they’re like, “That is the best thing I’ve ever done,” because now they have more time and energy to do the things that they need to do for their wellbeing like get to the gym for 20 minutes or 30 minutes or go for a walk. That’s – believe it or not, that’s a big one that people really like.

Pete Mockaitis
Well, I like that a lot. What’s cool there is that doesn’t just mean that you’re cranking out another hour of work, but rather that is sort of precious home time – I guess the time you spend in cleaning is sort of a privileged category of time because you’re outside of work and you’re not doing sort of immediate family responsibilities because in a way, cleaning isn’t super urgent. We’ve got a little bit of leeway with it.

Beth Benatti Kennedy
Right.

Pete Mockaitis
When you get to it, it’s kind of coming at the expense of maybe any number of rejuvenating things from seeing a friend or going for a walk or exercise or massage or whatever that might be for a boost.

Beth Benatti Kennedy
Right, exactly. Exactly. Then in the area of self-awareness, for self-awareness, kind of the vibe words I call them, are knowing your purpose, getting aware of your mindset, like I mentioned, your type.

Some of the boosters that I have for that is I have my clients really think about what are there values and are they living them personally and professionally. Sometimes individuals will say, “I cannot get my values in my job or my career. It’s just – this is – I went to school to become a lawyer and I’m in a really tough practice. I’m not living my values.”

Then I will say, “Okay, let’s figure out a way that you can get them personally. Maybe you want to get involved in a non-profit or maybe you want to get involved in another volunteer organization. It’s amazing how that’s instant recharge for your career when you can get your values at somewhere in your life.

Pete Mockaitis
Can you give us examples of values that folks often come up with that really resonate and are meaningful to them and yet also are frequently not being met in the workplace?

Beth Benatti Kennedy
Sure. It’s interesting because I just did this this morning with someone. Some of her values were family, friends, innovation, learning, making a difference. She had problem solving. She had career satisfaction. She had financial security. Those are values that are really, really important to her. She was presently working at a consulting – a really, really competitive consulting company. Through our work now she has decided that she’s actually going back to nursing school.

Part of the reason she’s making this change is to get more of these values in her career, but when she was working at the consulting firm, I was sharing with her, there’s ways – like the one making a difference, maybe it’s that one person, that junior person in your organization that you can mentor. That’s a great way to make a difference even if you’re in a competitive environment.

Pete Mockaitis
I guess when we talk about values there’s a number of ways we could define them. I’d love to get your sense for how do you know you’ve really hit upon one that’s like, yup, ding, ding, ding, that’s a big one. That is resonantly important. Because as you brainstormed or shared those lists there, I guess I might be able to generate dozens upon dozens of such things that would be meaningful. I guess it’s kind of tricky with regard to time, money, attention, energy prioritizing and zeroing in on the biggies.

Beth Benatti Kennedy
Yeah. That’s such a good question. I always – I actually when I teach I have a full day class, corporate class, that goes with the book. When I do the class I actually have cards, value cards. I let them select 8 cards. They often say, “Oh my gosh, I want to have like 20.”

What I say to them is what are – if you thought of your life like a compass and these cards were going to direct your life and your career in a certain way, which of the cards or which of the values are like your compass? How do you want them? That really helps people because you’re right, you could say, “Oh my gosh, all of these are important to me.” But if you only could have eight, which are the ones that are really calling to you.

This is something else that I also have to clarify is that sometimes people will say, “Is it work or is it life?” It’s an overlap. I think that any coach that says your values do not hit on both, it’s incorrect. You’re really – our values are shaping our entire life. We have to look at career slash life when we’re thinking about our values.

Pete Mockaitis
I’m curious. They chose eight. How big is the deck of cards they’re choosing out of?

Beth Benatti Kennedy
Believe it or not, it’s so funny, I had to just order a ton more of them. There’s like 52 cards. … huge.

Pete Mockaitis
Okay, yeah, just like a deck of cards. You say you ordered them, is this from a product one can purchase or how do you get them?

Beth Benatti Kennedy
Yes, yes. I have – I’m just grabbing it because I have a few different – I’ve been reviewing a bunch of different vendors. Dick Knowdell is the vendor that makes these.
K-N-O-W-D-E-L-L.
They’re called the Knowdell Card Sort Career Values.

Pete Mockaitis
Okay.

Beth Benatti Kennedy
They’re really designed for career coaches, but I find – people like them so much I often – I give them away at my classes because they’re like, “Oh, I want to do this when I get home with my partner.”

Pete Mockaitis
Yeah, that is cool. I’m curious in terms of the hard thinking, in terms of which eight get selected – I’m sure you’ve seen this process many times, what are some of the thought processes like when they choose one over another? What sorts of things do you hear? It’s like, “Well, I’ve got,” we’ll just say, “adventure and I’ve got problem solving,” how do they get there?

Beth Benatti Kennedy
It’s funny too because people will often say to me, “Oh, I have to be practical.” I’m like, “No, this is your time. This class is called career recharge, so this is a time for you to recharge your life and your career. You don’t have to be practical. What are the eight cards that you – what are the eight values that you really want to have?” It’s really funny. It’s almost like people, especially in corporate America, really need permission to say, “Oh, so I can say-“

I was just trying to think of one – there’s one that often people say, “Oh, I can select this one?” It’s like, “Yeah, this is your life. That’s – it’s like I decided 27 years ago to be self-employed. That’s a strong value for me. What are the values that are calling to you?”

Sometimes – then this is an important piece of the exercise is then I have the individuals look at those eight cards and put a plus sign if they have it and put a negative sign if they don’t have it in their career or their life. Then if I have a class of say 30 people, I’ll say, “Okay, who has more than five negative signs?” Sometimes it’s one-third the class.

Pete Mockaitis
Yeah.

Beth Benatti Kennedy
How can we recharge? How can people really be engaged in their work and really do their best if all the – there’s lots of research that shows people that are following their purpose are happier and healthier and more engaged at work.

Pete Mockaitis
When you say purpose are those sort of – what’s the relationship between purpose and values here? Is the purpose consisting of values or are you thinking of these separately?

Beth Benatti Kennedy
Yeah. I’ve designed an exercise. I call it the Purpose Mind Map. This also helps people with their branding. What I have individuals do is the first step is figure out what your values are. Then when I think about purpose, what I want people to think about is what is the contribution you want to make in your career. What’s the difference you want to make in the world?

Sometimes it could be – let’s just say you’re an accountant that my purpose is I want to work at this top accounting firm in New York City and I want to be a partner in ten years. For that person, that’s their purpose. But for someone else it might be totally different.

It might be I want to make – I did a lot of consulting for Bright Horizons, which is a daycare company. For those individuals, a lot of times their purpose is I just want to – I want to have an organization that makes the best difference for children and for their providers. It’s so interesting when you think about purpose, it’s really – it goes back to, again, that legacy question. What’s the difference – when you retire someday, what’s that difference you want to make?
It’s a little bit messy because it’s not like a math equation where someone can have an easy answer. It’s something you really have to do all these little steps.

Pete Mockaitis
Indeed. I want to get your take on when someone says this is their purpose, I think about the accounting firm example, how do you know that it’s the real deal as opposed to, “No, no, no, no, think harder?”

Beth Benatti Kennedy
That is a – that’s a great question. One of the – that actually – something that I will ask that person is “What’s the impact you’re making?” or “What’s the impact you want to make?” and “What’s the reputation you want to have?”

One of the things that happened to me was my first career I was a school counselor in the Boston Public Schools. Our purposes change. At that point I was right out of graduate school and I wanted to just change the world. That was my purpose. I wanted to go in there and I wanted to get these kids going to college.

But after seven or eight years, it was like hitting my wall against a brick because I couldn’t get any impact. I was running programs for parents, no one was showing up. It led me to get burned out because I had this purpose, but I couldn’t make the impact.

Then I was really fortunate. I – by, again, my – I write about this in the book, the connection piece of my model. In graduate school I was sitting next to the training manager of the Gillette Company who gave me a little opportunity to do a little gig at the Gillette Company and do some career counseling.

All of the sudden the light bulb went off. I was like wow, I want to make a difference in people’s lives. It’s not working in the schools right now because this was 27 years ago. I could probably make it in organizations, helping people figure out – making them more satisfied in their careers.

I didn’t even know what outplacement was then, but I was lucky enough to find a graduate degree program in human resource counseling. That was where I got trained as a career counselor. I was like, “Oh my gosh, this is exactly what I want to be doing.”

Pete Mockaitis
That’s a really great distinction there because you’ve got the purpose and you’ve got the impact because some people might say, “Well, shucks, this is what I’ve always wanted to do and I’m doing it, so what’s the missing link?” It’s like, “Oh well, it’s not going anywhere.”

This kind of reminds me of Stephen Covey with begin with the end in mind and thinking about your funeral and what you’d like people to say about you and that kind of hits it there in terms of the contribution and the impact and what you’re about and what you’re like. That’s good stuff.

Beth Benatti Kennedy
I’m not sure if you’re familiar with – you probably are – Dan Buettner. He has this study; it’s called Blue Zones.

Pete Mockaitis
About the people who live longer.

Beth Benatti Kennedy
Yes, yes. His – that study is just fascinating because he – it consisted of 73,000 Japanese men and women. This was in 2009. What he found was the individuals that had a strong connection to purpose and I think the word is hysterical because I always have to catch myself if I’m saying it right, but it’s I-K-I-G-A-I, ikigai. What he found was those individuals with a sense of purpose, live longer. Then if you look at the other research that’s part of that, he also talks about how important connection is, being with a community.

For some people their purpose could be – it could be something like “I want to make the world the better place by introducing-“ like I work with a lot of doctors trying to cure cancer so that’s their big purpose. Even though 80% of cancer molecules don’t work; it’s still for them so exciting because they are every day trying to make an impact on their purpose, if that makes sense.

Pete Mockaitis
Mm-hm. That’s good. I want to make sure we get to touch on the mindset a bit. What are the habits of thinking that are really helpful and not so helpful?

Beth Benatti Kennedy
For the boosters for mindset, one of the – what most people find most helpful is paying attention in the morning and giving themselves a daily intention. For example, it might be – like with this crazy – when things are crazy with the holidays or with it being a new year, it might be I’m going to start my morning off and stay relaxed and focused. They give themselves that morning intention. Some of my executives that get really anxious, they give themselves the intention in the morning of calm and confidence.

Mindset, that’s probably the number one booster is giving that morning intention. Then you can do it throughout the day.

The other booster that people find helpful is what I call the pause breath. Sometimes when you’re just having one of those days where it just feels like everything is going wrong, everything you touch, you just feel this – you can feel the stress through your body, I recommend just take two seconds, do a nice inhale, do a nice exhale. I call it the pause breath.

Do that even before you send a charged email because that’s the other thing that starts to happen with mindset is the negatives start outweighing the positives and all of the sudden we’re emailing someone and we’re saying, “Oh my gosh, what are we doing?”

Carol Dweck has out her book, Growth Mindset. She really talks about how important it is to really – in today’s day and age, we have to be so adaptable to change. What her research shows is the more we’re open to being adaptable, having what she calls this growth mindset, we have greater success at work, greater productivity, greater impact if we’re a manager.

I can notice – it’s interesting, when I interview a client before they start coaching with me, I can tell sometimes they’ve had so many negative things happen that they’re just like – they’re just done. Sometimes that can be the beginning of burnout, that mindset just gets really negative.

It’s not that we can’t have negative feelings, but it’s kind of that 80/20 rule. When 80% of your day is just awful, then you really have to worry about it. But you’re going to have – we all have a Monday or a day where it’s just a horrible meeting or a challenge.

Pete Mockaitis
Understood. Well, tell me Beth, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Beth Benatti Kennedy
Let me see. Did you want to hear the – I think the brand boosters. But just to emphasize another one that people like is that when you think about branding, like when you’re at a networking event and I know people don’t really like the word networking. I talk about that in my book to call it connection and think about building relationships.

When you meet someone instead of me just saying, “Oh, I’m Beth Kennedy. I’m a leadership coach.” Think about how can you tell a little bit of your story. I might say, “Hi, I’m Beth. I’m a coach, but I really focus on resiliency and preventing burnout in employees in organizations. That’s my passion. I also really encourage people to figure out what they can do so that they’re more motivated, excited and driven in their career.” Isn’t that a lot more excited than saying, “Hi, I’m Beth and I’m a leadership coach?”

Pete Mockaitis
Yeah and it sort of lets the conversation go into some interesting places, like, “Oh man, I remember when I was burnt out a few years ago I could have used you. I was-“ and then you go. You’re somewhere as opposed to, “Oh, you’re a leadership coach. Okay cool. Well, I am an accountant.”

Beth Benatti Kennedy
Right.

Pete Mockaitis
It’s sort of – it’s less of a connecting conversation.

Beth Benatti Kennedy
I think for – sometimes attorneys will say to me or engineers will say, “Oh my God, what am I going to – there’s just no way to say that.” There’s always a little tiny story you can share even if you say something about your organization, so “I’m an engineer at this company. One of our specialties is this,” just to add a little bit to it.

Pete Mockaitis
Yeah. I think engineers often have some fascinating things to say. All sorts of engineers like, “Oh yeah, I work on manufacturing equipment for a Skittles plant.” Okay. I’m all ears. Let’s talk about Skittles.

Or even if it seems maybe less interesting like logistics, like moving stuff around, I can get fascinated by that. It’s like, “Man, that’s a lot of stuff you move around. How do you do that? I find it challenging just to answer all the questions FedEx has for me before I send out a package.”

Beth Benatti Kennedy
Right. Exactly. It’s so nice to hear you say that because I think most – I think the clients that have the most difficult time with that are scientists, engineers and attorneys because that’s what they say they are. It’s like just bring a little bit of that story into it.

Pete Mockaitis
Attorneys have such good stories. Someone is getting sued for something, whether it’s criminal or civil, I think it’s really juicy.

Beth Benatti Kennedy
Yeah, even if you’re a corporate attorney, again, some people think, “Oh, that’s just so boring,” well, no it’s not. There’s something about that organization that will just make people learn a little bit more about you.

Pete Mockaitis
Cool.

Beth Benatti Kennedy
So that’s just an example of another brand booster.

Pete Mockaitis
Okay. Well now can you share with us a favorite quote, something you find inspiring?

Beth Benatti Kennedy
Sure. It’s so interesting because I love quotes, but I think one of my favorite one is by Thoreau and “It’s go confidently in the direction of your dreams. Live the life you’ve imagined.”

Pete Mockaitis
….

Beth Benatti Kennedy
I just think that gosh, with life being short that – I love that it ends with “live the life you’ve imagined” because whatever some of those dreams are, whether it’s career or travel or whatever it is to just keep plugging along. I feel like too that’s to me what resiliency is about is about moving forward even when you – for some-

I share in the book many years ago I applied for a doctorate psychology degree program and I didn’t get in. I thought my world was over. Then now I have this career that I couldn’t imagine doing anything better. I couldn’t imagine sitting in an office every day listening to people’s problems. I just think that we just want to – we have these little challenges come, but somewhere there’s a spark of wonderful thing that’s going to keep coming.

Pete Mockaitis
How about a favorite study or experiment or bit of research?

Beth Benatti Kennedy
It’s interesting because one of my favorite research studies is – I don’t know if you’ve heard of him. His name is George Vaillant.

Pete Mockaitis
Oh yeah.

Beth Benatti Kennedy
What he shares – he was a Harvard psychiatrist. He did the Harvard Grant Study from 1972 to 2004. He found strong relationships to be the strongest predictor of life and career satisfaction. What was interesting is his research showed that feeling connected to one’s work was far more important than making money or achieving traditional success.

I have seen that a lot in doing 25 years of coaching is that when people feel really connected to their work, they are just – you can just see this level of energy and happiness.

Sometimes I’ll meet with people that are making incredible amounts of money and I’ll say to them “What is your career satisfaction out of a ten?” and they’ll say a two. I’ll say, “What is your life satisfaction out of a ten?” and they’ll say like a four.

The other thing that happens when – and there’s lots of research that’s been going on about this is as we connect with others we get the – they call them the feel-good chemicals. The dopamine and the oxytocin and that’s the other reason why connection is so important, cultivating relationships.

Pete Mockaitis
Mm-hm. How about a favorite book?

Beth Benatti Kennedy
I was so happy to hear your quote because my favorite book is 7 Habits of Being Highly Effective by Steven Covey. I have to say I quote him every time I train a class I’m always bringing something in from his class. It’s one of those oldies but goodies.

Pete Mockaitis
How about a favorite tool?

Beth Benatti Kennedy
It’s interesting. My favorite tool I would say is a meditation app, which is called Calm.com. As part of my career recharge class I piloted five different meditation apps myself. Then I had about 30 clients just try different ones. I learned with meditation apps, it’s so interesting. People – it depends on the person’s voice.

One of the things I love about Calm is it’s ten minutes long, which is perfect amount of time for me. Some of my other clients like Headspace. There’s so many out there right now. 10% Happier. But for me, that’s probably – that is something I use five or six days a week.

Pete Mockaitis
How about a favorite habit?

Beth Benatti Kennedy
My favorite habit is what’s part of actually my resiliency model. It’s called the Friday Five. In my phone every Friday I have a little thing that pops up and it says recharge. I spend five minutes to think about what I’m going to focus on for the next week.

What is that one thing I’m going to add, whether it’s I need to watch that podcast or whether it’s I need to call a good friend that I’ve been out of touch with, but – and I teach that to all my clients that if you can’t find five minutes to nourish your life, then we have to really start to worry. I call it my Friday Five process.

Pete Mockaitis
Is there a particular nugget you share that really seems to connect and resonate with your clients?

Beth Benatti Kennedy
I think the nugget that people seem to really like is I have this little saying. I call it spark success. What I mean by that is to start really small to pick something you want to work on and drive it down to the smallest possible doable activity.

For example, a lot of my clients are trying to figure out before the new year begins, okay, how can I regularly exercise. I’ll say to them, “Okay, what’s the smallest thing that you can do?” Maybe it’s getting off the train and walking to work.

It’s really – they really like that idea of I’m about – we’re not looking for perfectionism. We’re just – what’s a small habit that you can start. Then all of the sudden you like it so much it turns into 15 minutes, 20 minutes, going to the gym, doing yoga classes, but starting really small.

Pete Mockaitis
Lovely. If folks want to learn more or get in touch, where would you point them?

Beth Benatti Kennedy
I would point them to my website, which is BethKennedy.com. I’m also on Twitter, which is CoachBKennedy. If you’re on LinkedIn, again, you can see I’m a big LinkedIn person, connect with me on LinkedIn. I have a lot of great stuff going on. There’s been some really awesome posts about some of the exciting things that have been going on with the book.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Beth Benatti Kennedy
I would say the call to action is the importance of connection, so to really think about that who is that person, who is the friend or who is the colleague that really supports you and making sure you have time with them together on a regular basis because recharge, it can be so isolating in today’s – everyone’s working so hard and it’s so important to have people on your boat that nourish you and that aren’t toxic.

My call to action is today think of that person you’ve been out of touch with and give them a call or set up a time to meet them for a drink or lunch or dinner. It’s just amazing, it’s amazing what relationships can do for our career and for our productivity.

Pete Mockaitis
Beautiful. Well, Beth, thanks so much for sharing the good stuff. Good luck with the book and all your adventures.

Beth Benatti Kennedy
Thank you. Very nice to meet you.