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572: How Morning Practices Like Savoring and Investing in Calm Boost Productivity with Chris Bailey

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Productivity THOUGHT LEADER(!) Chris Bailey shares how investing in your calm can boost your productivity and how savoring the little things every day can help you start your day right.

You’ll Learn:

  1. How calm provides the greatest return on productivity
  2. Why you shouldn’t feel guilty over being less productive now
  3. How and why to savor

About Chris

Chris Bailey is a productivity expert, and the international bestselling author of Hyperfocus and The Productivity Project—which have been published in seventeen languages. Chris writes about productivity at Alifeofproductivity.com, and speaks to organizations around the globe on how they can become more productive, without hating the process. To date, he has written hundreds of articles on the subject of productivity, and has garnered coverage in media as diverse as The New York Times, The Wall Street Journal, New York magazine, The Huffington Post, Harvard Business Review, GQ, TED, Fortune, Fast Company, and Lifehacker. 

Resources mentioned in the show:

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Chris Bailey Interview Transcript

Pete Mockaitis
Chris, welcome back to the How to be Awesome at Your Job podcast.

Chris Bailey
You have me back.

Pete Mockaitis
That’s right. It’s number three. That’s pretty rare. Far too rare.

Chris Bailey
Wow, really?

Pete Mockaitis
Did you forget one already?

Chris Bailey
Huh, I think I was asleep through one of them and intoxicated. No, I’m kidding. It’s good to be back.

Pete Mockaitis
Well, it’s good to have you back. And, boy, in the meantime, from my stalking of you because I wasn’t invited, you know, not a problem, I see you got married. Hey, congratulations.

Chris Bailey
Yeah, you can see the ring in the video.

Pete Mockaitis
That too.

Chris Bailey
Thank you for the congrats. It’s fun. It’s been fun.

Pete Mockaitis
Well, so I just imagined that your wedding was a star-studded event full of productivity giants which is why it was odd that my invitation didn’t come through the mail.

Chris Bailey
You know, my wife and I, we’re pretty cheap. Frugal. Cheap has negative connotations. We’re frugal so we just had like a dinner party.

Pete Mockaitis
Oh, no kidding.

Chris Bailey
Yeah, because we thought, “Man, we should put this money towards a house or something rather than a wedding.” And so that’s what we did. It’s hard to keep wedding costs down because you order the same service. The first time you tell them you’re having a wedding. The second time, you don’t. The wedding quote is twice as much.

Pete Mockaitis
Oh, I noticed that. I was tempted to see, “How can I not lie?” It’s like, “We’re having a family gathering. Families are gathering.”

Chris Bailey
Two families, specifically, gathering and combining. We’ll pay a third of the price for that photographer and that photo booth, it turns out.

Pete Mockaitis
Right. Yeah, that’s wild because they know they can get you. And so, well, you’re married and I want to get your quick take. So, you’re a productivity thought leader.

Chris Bailey
Oh, no, please don’t say that.

Pete Mockaitis
You lead thoughts. What has been like sort of the marital adjustment in terms of how does it feel different?

Chris Bailey
Well, you know, Pete, life as a thought leader is challenging during the best of times, let alone when you’re trying to introduce thought leadership into a new…oh, man, I feel like such a douche right now. But I don’t know, it’s fun. In a way, nothing has changed but, I guess, legally, pretty much everything has changed. We’re both pretty productive. I think the biggest thing that’s changed lately is how our routines are integrated into one another.

I think pretty much everybody on the planet has the same situation that they’re facing where maybe they work with their loved ones, maybe they’re not newly-weds and so their work situation is becoming more challenging perhaps. And we’re all trying to find a new normal right now amidst the virus shakeup, the great shutdown, the hibernation, whatever you want to call it. We’re all trying to find new routines.

So, we settled into a nice routine of working from home around one another. I have my office which makes things a bit easier for me, but she has her own system of doing focused work in her desk area. So, I don’t know, we’re having fun, we’re dealing with the challenges, and we’re just having a good time.

Pete Mockaitis
That’s excellent. Well, so I caught your name in the Washington Post, nice job, thought leader. And I was like, “Oh, yeah, let’s get Chris again,” because, yeah, we’re in a new world for awhile here. And we’ve had a couple people with sort of episodes kind of really particular COVID-focused and then just a smattering of COVID tidbits and some others. But I want to get your take on, alright, so we’re in this environment where there’s a virus raging, there’s some restrictions and limitations. Some folks are really gung-ho, like, “This is going to be my moment to do this stuff,” and other people are saying, “No way. There’s such a mental load. I’m going to do almost nothing.” How do you think about this?

Chris Bailey
I think everybody is different, and that’s a terrible answer that nobody wants to hear, but the fact of the matter is everybody’s situation is different during a time like this. And productivity is so often a process of understanding the constraints inside of which we live and work. And in a situation like this, everybody’s constraints are changing overnight, and we all had different ones to begin with. So, what we’re seeing right now, it’s a word that isn’t mentioned enough, but privilege. Those of us who have cushier jobs where we’re able to work from home, we’re not experiencing the economic brunt of the crisis that’s going on.

Something else is kids. Our lives are structured, we don’t have kids at the time, but our lives are structured around families and daycares and schools, and those kids existing in a system that isn’t our home during the day when we’re trying to work from home. And so, I think a question like this, you know, there are a lot of posts flying around right now, “Oh, make the best of your quarantine time. Don’t gain the quarantine 15. Lose the quarantine…How to stay productive, how to write the great American novel whilst in quarantine.”

These things totally miss the mark. They don’t get the fact that, “Okay, maybe my situation is different from yours, which is different from the situation of a single working mother with three kids, which is different from the situation of a retiree, somebody who lives in an old-age home, whatever.” Everybody’s situation is different.

And so, I think we have to, A, realize that we’re all operating under different constraints, and, B, not feel guilty about how we’re spending our time right now, because the simple truth and the fact of the matter is some of us are struggling, and that’s okay. It’s okay if you find it hard to be productive right now. It’s okay if you find it hard to focus. It’s okay if caffeine is no longer working for you for some reason. It’s okay if you feel a bit anxious. These feelings are universal and we do need coping strategies for these, but we do need to take care of ourselves at the same time.

People talk of the importance of self-care in the normal-est of times because it’s just a topic that we need to hear and practice, but it’s so much more important right now. And so, in a way, I think I’m a bit fed up with people giving too much productivity advice right now, saying that we should make the best of this time while they don’t recognize the fact that everybody is going through something different right now, and maybe that works for them but maybe not for everybody else.

Pete Mockaitis
Yup.

Chris Bailey
Sorry, rant over.

Pete Mockaitis
No, that resonates. It’s absolutely true. We’ve all got a different situation and sometimes it’s a more dramatic change for some than others. I’m still working from home in my home office, which is what I was doing before the pandemic, although there’s different things going on in the family and kid situation. And so, I think that’s a great word right there in terms of it’s okay and it’s normal to be experiencing those sorts of things. So, I’d like to know, that’s one mistake is beating yourself up. Another mistake is providing one-size-fits-all prescriptive advice. What are some of the other don’ts or mistakes you recommend we avoid as we’re trying to stay productive during this time?

Chris Bailey
I think trying to push yourself too hard. It’s something that I’m quickly realizing during a time like this because I’m feeling anxious just like most other people. I have parents who are getting a bit older. I’m connected. My wife has asthma so she’s definitely one of the more vulnerable people in a situation like this.

I think something we need to realize right now is that the path to greater productivity during a time like this is through calm, right? By investing in our calm, we’re able to invest in our sense of productivity at the same time. And the reason for this is our minds are so anxious, they’re so revved up, mine is anxious just like everybody else is. In a time like this, when there’s so much chaos flying around us in our mental and our physical environments, it’s often a settled mind that we need more than almost anything else.

So, the path of productivity is through the lens of calm. And so, if there’s another mistake that we’re making, A, we’re not being kind enough to ourselves, B, we’re trying too hard to be productive, but, C, we’re not investing enough in calm, and there are multiple ways of doing this. One of my favorites that I’ve started to do each and every morning is investing in the analog world. When we’re spending our days inside, we tend to gravitate towards screens. We tend to gravitate to what’s latest and loudest at the expense of slowing down a little bit, and maybe disconnecting a little bit, and being kind to ourselves, and being patient with ourselves, and doing something slow with our time.

So, that’s something that I think is worth getting across. In addition to self-kindness, in addition to taking it easy with your productivity a little bit, invest in calm more than you think you ought to because that’s often…that’s one of the greatest returns on our productivity. And here’s the ruler stick against which we should be measuring our productivity advice today, is, “For every minute we spend on a piece of productivity advice, how much time does that allow us to make back?”

And so, some things, watching Netflix, for every minute you spend watching Netflix, you probably lose about a minute of productivity because that’s the opportunity cost of watching that. Maybe you’re a bit less motivated after the fact and so, you actually lose more time than you spend. But other strategies like planning out our day is a really good example of this. For every minute you spend planning out your day, you make back 5-10 minutes of productivity because of how much more focused you’re able to work.

In an environment as chaotic as the one in which we’re finding ourselves today, calm actually produces a remarkably high return on our time because trying to work with an anxious mind, it’s a struggle to focus, it’s a struggle to pay attention, it’s a struggle to think deeply, and do deep work, and hyper-focus on what’s important each and every day. But it’s calm that provides us with the greatest return. So, maybe that trifecta of ideas might help people out.

Pete Mockaitis
Well, when it comes to investing in calm, I’d love to hear, I guess there’s many ways you can do that. Let’s rattle them off. So, you’re doing some analog stuff, you’re doing some non-screen stuff, what are these things?

Chris Bailey
I think the analog world is key to spend more time in. And here’s the thing, a lot of people think calm is a passive thing, like, “Oh, I have a few minutes to spare. Let me go on Twitter. Let me check the New York Times. Let me hop on the Washington Post and see what thought leaders are saying about this current pandemic crisis.” But this is our impulse because we gravitate again to what’s latest and loudest, but it’s not necessarily right. And, by the way, we shouldn’t beat ourselves up over that. It’s our natural impulse to gravitate to what’s latest and loudest. But maybe a good way of phrasing this is that we deserve better than we’re giving ourselves.

We deserve like genuine, true relaxation. We don’t deserve Twitter. We deserve more than Twitter. We deserve more than the news. We deserve more than Facebook right now. And so, a good place to start is realizing that calm, acquiring calm, is often an active process. It doesn’t just waff over us. We have to go and seek it out and invest a little bit in it.

And so, I’m kind of an antisocial person. In the best of times, I’m always trying to find excuses not to hang out with people, “Oh, I’d love to grab a drink tonight, Pete, but I have to go to bed early and wake up early the first thing in the morning.” But the truth is, after I spend time with people, I realize, “Oh, there was nothing to be anxious about. And, oh, it took a little bit of energy to get started with a tactic like that, but I was all the more calm for it.” And I think this is something we need to keep in mind right now, is it’s often through actively investing in relaxation strategies that we get the most calm.

And so, anything that allows us to reconnect with the fact that we’re human is a wonderful wellspring of calm. So, meditation, just focusing on our breath, it’s a simple reminder that we’re human, but it’s a beautiful one. Exercise, something we’re probably not getting enough of if we’re in a situation where we can step back a little bit from the current situation and invest in that. Eating good food, proper food that our bodies evolved to thrive in, not processed stuff, that actually elevates our cortisol levels, which is the hormone that our body produces in response to stressful situations. So, simple things like that. Finding something to savor each and every day.

So, I’m drinking a protein shake right now, as you can see, Pete.

Pete Mockaitis
You’re savoring it.

Chris Bailey
Savoring the hell out of this thing because it’s this delicious concoction – Vega Protein Shake. Not only are they vegan, if you’re into that, but they also have only one gram of sugar yet they’re chocolate-flavored. They contain a lot of cocoa so I like to savor that. But find one thing to savor each and every day. It’s an active process, and you think, “Man, why don’t I just savor stuff? Why do I have to make a task, a job out of it?” But the truth is you’ll get so much more out of what you’re savoring when you make a deliberate effort to do so.

No cheeseburger will be as delicious as the one you focus on with 100% of your attention because you’re trying to savor the heck out of it. No protein shake will be as delicious and energizing. No conversation will be as engrossing as the one you’re in completely. And so, this is something that we need to find. Engagement is a salve for anxiety, and so when we find things to be engaged with, not only do we become more productive, we also find calm, we also are able to settle down a little bit, become a bit happier, and enjoy the process of doing things.

One other thing that I’ll mention, at the risk of going too long on this answer but I think it’ll be helpful for people, is we walk around so often with a productivity mindset. And so, what I mean by this is we’re always looking to tick boxes, we’re always looking to get things done, and we never really let up with this mindset. So, when we find ourselves with a bit of time during which we can relax, instead of doing something that is genuinely relaxing, we realize, “Oh, we have just a few minutes of time. Let’s vege out.” When, really, intentional relaxation is what we need during which we set aside this productivity mindset when we’re trying to accomplish things.

And when we deliberately set aside this mindset, it abolishes the guilt that we would normally feel that comes along with active relaxation. So, we have this guilt of relaxation that often arises when we do something that allows us to invest in our calm, which is kind of ironic because when calm allows us to become more productive, we shouldn’t feel guilty about how we’re spending our time, and yet we do. And so, do minus productivity mindset. And the savor list, and the things that I was just mentioning, they do help combat this certain mindset because instead of trying to tick a box, we try to enjoy and experience a moment that we’re having.

Pete Mockaitis
Ooh, there’s a lot of good stuff there. You’re a real thought leader.

Chris Bailey
Sorry, that’s like a loaded suitcase that you now have to unpack.

Pete Mockaitis
Well, no, I dig it. Well, so then let’s talk about, alright, the process of savoring. So, you could savor a conversation, you could savor a glass of wine or a chocolate protein shake, a song, music, a sensation, a massage.

Chris Bailey
What song are you savoring right now?

Pete Mockaitis
That’s a fine question. You know, I’ve actually been saving just some select nostalgic silly songs that remind me of happy times and laughter and friendship. So, it might be like Death Cab For Cutie “The Sound of Settling” for example.

Chris Bailey
Oh, that’s a classic tune.

Pete Mockaitis
It brings me back to college and my roommate and just like being silly, and it’s like, “Oh, those are fun times.”

Chris Bailey
Yeah.

Pete Mockaitis
So, how does one savor?

Chris Bailey
Well, what’s something in your life that you enjoy?

Pete Mockaitis
I enjoy hanging out with my kids.

Chris Bailey
Yeah. So, how do you savor something like that? You bring your full attention to it. That’s it. We savor things automatically when we bring our full attention to them. And, also, when we notice what’s good about the things that we’re paying attention to. And so, this might sound like the corniest thing in the world, but it actually does work. Savoring things in gratitude trains our mind into looking for more opportunities that surround us.

So, I like savoring my morning cup of tea. I have a whole tea process. I’m a fan of Oolong tea and so I have a fancy kettle where I can make the perfect temperature for Oolong. It’s kind of like a green tea. By the way, the reason people don’t like green tea is not that green tea tastes bad. Everybody is like, “Oh, green tea tastes so bitter.” The reason green tea tastes bitter is you’re burning it. Green tea is meant to be steeped at around, I think it’s 80 degrees Celsius boiling water, around 100.

So, that’s step zero, get the tea at the right temperature. But in the morning, I just sit. I have a hanging chair in my living room that I got from Wayfair, and it kind of swings back and forth. And I’ve usually just woken up, so I wake up, I walk over to the kettle, I steep myself a nice cup of tea, and then I bring it over to the hanging chair, and I just simply try to enjoy the taste of it.

Pete Mockaitis
Don’t spill on yourself in the hanging chair.

Chris Bailey
Yeah, try not to sway too much or bump into something in my tired stupor. But a bit of sway never hurt anybody, as the old saying goes, and so I just kind of sway a little bit and enjoy that cup of tea, noticing the flavor. I think another key to savoring is to notice as much as you can, because when something is a desirable experience, the more you notice, the more you’re able to savor. So, notice as much as you can, bring your full attention to something, look for the things that are worth savoring embedded within an experience.

I don’t think there is anything in the world that cannot be savored. And that might sound like an odd statement because there’s a lot of negative things in the world, but savoring is all about a mindset. By God, Pete, there are these twisted people that derive pleasure from pain. If we can derive pleasure from pain, we can learn to savor pretty much anything. That’s not to say that there aren’t genuine challenges. That’s not to say that we should be placing rose-colored glasses over our entire life, neglecting reality, but this is to say that no matter the time, no matter the circumstance, we can always find something to enjoy deeply even.

Pete Mockaitis
You know, I buy it. I was just thinking earlier about finding joy, and that I’m going to be proactively seeking it out, and noting it, and celebrating it, and express some gratitude for it, so that aligns much of what I’m thinking.

Chris Bailey
Yeah. And something that people can do right away. Make a list of everything you savor. And you don’t need to think into the future. Look into your past. What experiences have you had that have enveloped you completely that you found just really enjoyable? Was it a conversation with a certain friend that always seems to draw you in? Was it a cup of tea? Was it a favorite sushi meal from a place that you frequent?

Make a list of everything that you savor. Every day pick one. Treat yourself. And by savoring things deliberately, it’s a nice way of finding calm. You don’t even need to do anything hard with this strategy. You don’t need to focus on your breath for half an hour on a meditation cushion, for God’s sake. You just have to do something you enjoy and bring your full attention to it completely. Do it a bit slower so it goes on for longer. It’s nice. It’s just a nice thing.

Pete Mockaitis
Well, so think that’s a great practice to do daily and always. I’d love to hear, if you were to zoom in to the moment in which, all right, some stuff needs to get done pretty soon, and we’re not feeling it. We are not in that groove but we kind of got to get into that groove kind of fast, savoring is a good kind of long-term strategy. What do you recommend for, in the here and now, we got to shake off the funk, how do you do it?

Chris Bailey
Patience is how you do it. We can become engaged with pretty much anything. That’s kind of the point of meditation. You learn to be able to focus on your breath because the idea is the breath is so boring. It’s more boring than watching paint dry, and our mind actively wanders away from it. And so, if we can focus on our breath and become engaged with our breath, we can become engaged with pretty much anything. But we do need to be patient with ourselves as we settle into certain tasks.

So, if you’re working up to something, a big task, say, you’re writing a report that your mind is finding really aversive, warm up to it. Maybe set a timer for 10 minutes and give yourself the choice, either work on that thing or do nothing. Your mind will settle down naturally and you will be able to warm up to something. So, start with that ugly task if you want, but you can also start with smaller tasks ahead of doing that so you don’t need to do that report right away. But maybe just answer a few emails first, maybe start with something that doesn’t require your full attention, and warm up to doing that thing.

Also, pay attention because anxiety, these days, is not consistent. Usually, it ebbs and flows over the course of the day, and there will be times of your day, for me it’s the morning, although I’ve gotten better, kind of managing things as the pandemic has worn on. For me, it’s the morning though, or at least it was at the beginning, where that was my calmest time of the day, and the anxiety would come later on in the day when I would tune in to the press conferences du jour here in Canada.

And so, I would take advantage of that morning calm by doing the focus work, the hyperfocus work, the deep work, that there was a struggle much of the rest of the time. And so, align the difficulty and complexity of the work you’re doing on top of how you’re feeling throughout the day, and that’s one of the biggest piece of advice that I can give, not only it lets become kinder to yourself, but it lets you warm up to more productive tasks, and also it lets you get more productive tasks done as you become more patient with yourself. You’ll probably need a bit of time for certain tasks but do take it.

Also, know how you start the morning. It matters more than almost anything else. So, distraction begets distraction, stimulation begets stimulation, so the more stimulated and distracted we become, the more we want to continue with that level of stimulation. So, what this means though is if you start the morning on a slow note, if you do something that calms you, if you find something to savor, hey, call back to the previous tactic. Find something to savor first thing in the morning. Play with your kids for half an hour, set a timer, whatever you need to do.

If you find something to savor first thing instead of just checking the news, you’ll find that you’ll become calmer automatically, and that it’ll be easier to focus when you delay the time of first check, because once you get caught into the rabbit hole, you want to just keep going. But if you start the day on a calm note, your mind won’t want to escalate how you’re feeling and it’ll be easier to find calm in a situation like that.

So, when you start calm, you stay calm, but do give yourself a bit of time to warm up to certain tasks, overlay the complexity of work to how you’re feeling if you find that how you’re feeling fluctuates quite a bit still.

Pete Mockaitis
All right. Well, Chris, tell me, any final thoughts before we shift gears and hear about some of your favorite things?

Chris Bailey
You deserve better than to distract yourself right now. And this is a lesson that it’s easy advice to give but it’s something that I’m continually re-learning. We need to reflect on how our behaviors these days, more than almost any other day, what emotions they lead us to feel. So, we tend to gravitate to apps like Instagram and other distractions when we’re resisting how we’re feeling in the present moment, almost like an escape hatch in a way.

Mind the escape hatches of your day and pay attention especially to how you feel after you indulge in them because it’s sometimes with a bit of extra work that we find tasks that are slightly more challenging. For me, practicing the piano is more challenging than going on Instagram, but the feeling that I have after a session of playing the piano, after a session of knitting, after taking a bath, the feeling after these strategies, when I compare them to Instagram, or Twitter, or email, or YouTube even, they’re not even close. They produce more calm. They produce more relaxation. They produce less anxiety. They produce more happiness.

Pay attention to how you feel after indulging in the activities that are habits, have always been habits, to these days more than any. And, now, these days, habits aren’t the same as they were before. If you check up on the news first thing in the morning, usually you weren’t depressed the rest of the day, but if you find that you stumble upon a couple of, frankly, depressing stories each morning, it might be a bad way to start the day.

There was one study that was connected, I believe, by Shawn Achor, he’s an author and a happiness researcher, where he exposed participants to just, I think, three or four minutes of negative news the very thing in the morning after people woke up. And when he measured participants’ levels of happiness six to eight hours later, he found that the group that experienced that negative news was 27% less likely to rate themselves as being happy.

Pete Mockaitis
Yeah.

Chris Bailey
Wow, what a reminder that the information we consume matters, and that we need to mind the quality of it these days more than almost any other.

Pete Mockaitis
Beautiful. Thank you. And, now, could you share a favorite quote, something you find inspiring?

Chris Bailey
Well, I don’t know where this quote came from. I don’t think I stumbled upon it myself, just something, a thought of mine, but my favorite quote that I think about a lot is “Why do anything if you’re not going to do it right?” I love that, and it speaks to pride of what we do, of our actions, of our work, of what we say, of how we act towards others, and make others feel throughout the day too.

Pete Mockaitis
All right. And how about a favorite book?

Chris Bailey
Oh, I’d find it funny if I did this. This is the third interview and I’ve mentioned three different favorite books.

Pete Mockaitis
Oh, we want that. Well, actually, keep it coming.

Chris Bailey
Yeah, let’s do “How Not to Die” by Michael Greger. I probably haven’t mentioned this before but it’s one that I’m re-reading. It’s one that I think is worth re-reading every few years. And it’s about the foods that we need to eat in order to live the longest, that are all validated by science. And here’s, again, the golden measurement for any productivity tactic, how much time do you get back. By God, this book might save you 10 or 20 years of your life by extending it by that much, so I can’t think of a better productivity book than that.

Pete Mockaitis
Oh, thank you. And how about a favorite tool, something you use to be awesome at your job?

Chris Bailey
Well, we just bought a drill…

Pete Mockaitis
Oh, good choice.

Chris Bailey
…for home reno projects. But this clicky keyboard, this mechanical keyboard I would recommend…

Pete Mockaitis
Oh, I’ve seen those.

Chris Bailey
…to almost anyone. This is the… I don’t remember the exact model. Oh, it’s on the bottom here. The Keychron K2 Wireless Mechanical Keyboard. And it’s these beautiful cherry brown switches that are like chocolate to write on, and it’s beautiful. It’s rich. It’s just a wonderful writing experience. I would equate, if you do a lot of writing throughout the day. Have you ever played a piano, Pete, in your life?

Pete Mockaitis
Oh, yeah.

Chris Bailey
Yeah. You know, those like really crappy keyboard pianos where you press down and there’s no weight, and you think, “Oh, I’m just flipping a digital switch somewhere in the system, and it’s playing a sound through the speakers.” That’s what a regular keyboard feels like to me after enjoying the experience of a mechanical keyboard. It’s like upgrading from one of those crappy keyboards with no weight behind it to a grand piano. It’s all about the feeling. What you write matters more when you write it on a mechanical keyboard.

Pete Mockaitis
Oh, cool. Thank you. And how about a favorite nugget?

Chris Bailey
Oh, man, probably productivity is the product of our time, attention, and energy. That’s one of them. And, also, the state of our attention determines the state of our lives. Those are probably the top two. There’s probably others. I have to look that up. I’m curious.

Pete Mockaitis
Well, right on.

Chris Bailey
Hey.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Chris Bailey
Well, there are a few places. My books are called “Hyperfocus” and “The Productivity Project.” I have a podcast now that I do with my wife called Becoming Better which we have a blast doing. And my website is called A Life of Productivity. There’s no ads, no sponsorships, just hopefully helpful productivity advice and one annoying newsletter popup.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Chris Bailey
Notice how different apps make you feel, the ones that you spend time on throughout the day. So, sometimes we’re on Instagram or Snapchat and we kind of scroll over to the wrong side of the app, and we see the selfie camera fire up, we usually don’t have like a huge gleeful expression on our face, like, “Oh, I’m on Instagram. What a wonderful time in my day and in my life.” We usually have kind of a dull stimulated look on our face because we’re not tuned in to how we feel when we’re using technology and when we’re engaged in certain activities.

I would say mind how you feel when you engage in your digital world this week, today even, to start after listening to this podcast. How do you feel after checking Twitter? How do you feel after checking the New York Times or the Washington Post? Mind that and change your behavior based on that. It’s one of the biggest and best weeks that we can do.

Pete Mockaitis
Chris, this has been a treat. I wish you all the best in your life of productivity.

Chris Bailey
Thank you. You, too.

569: Thriving in the Stress and Uncertainty of a Crisis with Dr. Joshua Klapow

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Dr. Joshua Klapow discusses how to keep your health and wellbeing strong during times of crisis.

You’ll Learn:

  1. Why you shouldn’t feel guilty about being upset 
  2. How to quickly reboot your fatigued brain
  3. The four pillars of excellent physical and mental health 

About Joshua

Joshua C. Klapow is a licensed clinical psychologist and a performance coach. He is also an Adjunct Associate Professor of Public Health at The University of Alabama at Birmingham and the author of Living SMART: Lifestyle Change Made Simple. Dr. Klapow works extensively with individuals and organizations in the area of performance optimization. His work focuses on leveraging behavioral science strategies to help both individuals and organizations achieve strategic goals. From athletes to executives, from start-ups to multinational companies, Dr. Klapow works with clients nationwide to help bring the power of behavioral science to human performance. Dr. Klapow was named by Yahoo Finance as a Top 20 Entrepreneur to Watch in 2020 and featured in Thrive Global for his approach to performance coaching. He is married with two children in college. He resides in Birmingham, Alabama. 

Resources mentioned in the show:

Joshua Klapow Interview Transcript

Pete Mockaitis
Josh, thanks for joining us here on the How to be Awesome at Your Job podcast.

Joshua Klapow
It’s my pleasure, Pete. Good to be with you.

Pete Mockaitis
Well, I understand that you are a doctor and you have the nickname Dr. Disaster. How did this name come about? And can you tell us a story about when you got to make a cool impact in the midst of a difficult time for people?

Joshua Klapow
Okay, yes. First of all, it’s not a marketing ploy or I’ve had…

Pete Mockaitis
Your PR people said, “It’s going to be hot.”

Joshua Klapow
Yeah, that’s right. No, no, no. So, I got this name back during Hurricane Katrina actually. So, I’m a clinical psychologist by training, and one of my areas of interests is disaster mental health, but I’ve also worked most of my academic career in a school of public health, and so a lot of what I was doing there was crisis communication, how to help people, groups of people, during times of disaster or times of crisis, let’s say that.

Well, as we started getting Hurricane Katrina come through, there was interest from the local media and then from the broader national media because I’m down here in the southeast on how do people cope, how do people deal with terrible things that happen. And so, I did a lot of stuff locally and nationally in the media on Hurricane Katrina and coping with death, and rebuilding, etc. Well, as you might imagine, we had more hurricanes. There was Gustav and then there were tornadoes, and pretty much every time, and my kids were young at the time, anytime something bad happened, you’d see me on local TV, or hear me on the local radio.

And one of the media folks at the university where I work with, he just, one day, he said this, he’s like, “Damn! You’re like Dr. Disaster. Everytime something bad happens, there you are.” And, yeah, I said, “God, that’s depressing. That’s terrible. I don’t want to be known as…” He said, “No, no, no. I like it.” And then my kids were very young at the time, “Dad is Dr. Disaster.”

And ever since then, you know, the line is, people say, “We see you on TV sometimes.” I say, “Yeah, pretty much if something bad happens, there’s a decent shot that you’ll see me or hear me somewhere because that is one of the things that I do is help people through crises.” So, yes, I am Dr. Disaster. I wear it as a badge of honor in that I help people. I don’t like the connotation of what it means because it’s almost like, ‘Oh, God, here comes Josh. Something bad is going to happen.’” And I have to remind them, “No, something bad has happened. Here comes Josh to help.”

Pete Mockaitis
Okay. Well, then can you tell us, you’ve seen and helped a lot of people in a lot of disasters. How does this current COVID pandemic crisis situation, how is it similar to other disasters? And how is it unique?

Joshua Klapow
It’s unique in many ways. So, let’s talk about how it’s similar. I use the phrase, “Crisis is in the eye of the beholder.” And what I mean by that is we talk about disasters and crises, and we talk about them almost as if there is a formal definition. And if you think about it, a disaster or a crisis could be a global pandemic. It could be also the breakup of a marriage, or the loss of a job, or your dog dies. Crisis is all relative.

And so, one of the things that is very similar is that we are in a state of crisis from the sense of there’s lots of change, there’s lots of uncertainty, and there are lots of unpleasant things either that have happened, or happening, or likely to happen. And if you think about that, that holds everything from a tornado that’s come through, to a sick pet, to a relationship on the rocks, to a global pandemic. And the reason that that holds true is what remains constant is we’re humans. And the human factor remains constant, how we react to threat, uncertainty, discomfort, discomfort globally, everything from emotional discomfort to physical discomfort. All of those are sort of stress responses that happen to us no matter how big, or how many different people are affected, or if it’s just happening to us.

I think what is so different about this one is, if I really can think about it, it’s two things. One, the global nature of it. What I mean by that is so many people are affected unlike a tornado, or a hurricane, or an earthquake, where even if it’s huge, we can say, “It happened in this city, this town, this country.” That’s number one. So, so many people are in the same situation.

The second thing is while for some people there’s very acute levels of crisis, “My loved one is sick. My loved one…” God forbid it, “…is dying.” For many people, the crisis is both a restriction and a freedom, the unknown, “Will I get sick?” and then underlying that, there are sort of two more pieces of the crisis which is, one, financial for many people, and then, two, a complete change, prolonged change, of how we’re living our lives. This is not the storm that blew through and we’ll rebuild. This, even, and I dare say this, this is a little provocative, even after 9/11. The event happened. It was horrible. There were longer-term effects but it didn’t come on as slowly, rise as slowly, peak and stay for as many people. And that is something, frankly, all of us alive right now, with the exception of a few people who lived through the 1917 Flu Pandemic, none of us have experienced ever.

Pete Mockaitis
Okay. Well, that sets some context. Thank you. So, you say that this anxiety, this experience, it really does impact just kind of the way we think and operate and feel each day. Like, what are some of the telltale signs, like, “Oh, this is actually normal that I’m thinking, feeling, experiencing this, given that we’re in the midst of a crisis situation”?

Joshua Klapow
A lot of people can recognize when they’re under profound stress. They’ll say, “I feel stressed. I feel nervous. I feel anxious. I have a headache. I have a backache. My stomach aches. My stomach hurts. My temper is short,” those kinds of things. But the term that I like to use, Pete, that I think many people feel but they don’t equate it with stress or levels of stress, because for a lot of people it’s not super high levels of stress. It’s just kind of, what I call, it’s not low. It’s moderate. It’s there but we’re able to sort of function. The tornado hasn’t just come right through, it’s, “I still get up every day and I’m doing things.” But people feel discombobulated. That’s my favorite word to use.

Pete Mockaitis
Moderate stress. Discombobulation.

Joshua Klapow
Discombobulation. We like to use down in the South, we like to call it feeling out of sorts. We’re out of sorts. It’s not quite right, “I feel slightly agitated, slightly irritable, out of sync. I may not be sleeping as well but I am sleeping. I feel tired. I feel out of rhythm.” Sometimes a feeling, almost a little bit of jetlag, not a ton of jetlag. I see a lot of people feel like, and I think we’ve all heard this, “What day is it again? Where am I?” It’s that.

And that’s where the discombobulation comes because while there’s peaks and valleys, you know, if you lose a job, then that’s high stress that you can say, “Oh, my God, I know exactly what’s going on.” But let’s say you’ve already lost the job, and maybe you’re managing your books and you’re managing your finances, and it’s kind of okay. It’s not good but it’s okay. Or, let’s say you have a job. What people are feeling is, “I don’t know what to do with myself. I don’t know how to manage this.” And, particularly in those areas where we’re much more restricted in our movement, this feeling, for a lot of people for the first time in their lives, “I can’t do what I want to do,” which is very…it’s unique for Americans, right? It’s very unique.

And this came out in the early stages. You’ve heard of the whole hoarding of the toilet paper, right? Why are people hoarding toilet paper? “Well, I don’t know if I’m going to be able to go to the grocery store.” There was no place in this country, in the U.S. anyway, that shut down all grocery stores. They limited it. They limited how much you could buy. They limited, in some cases, how many people could go in. But that’s a stressor for our culture. Not being able to go where we want to go whenever we want to go and get whatever we want to get, and it creates this sense of…it’s a very primitive sense of survival. It puts us kind of into that fight or flight, and we’re not even highly quarantined, right?

For a lot us, it’s just, “Stay at home.” It’s not, “You will be arrested if you go out.” And that is very unique to what we’re experiencing right now.

Pete Mockaitis
And I’d love to, because I think you’re really speaking to something here, and I keep going back and forth on this in terms of there are times in which I’d like, “Hey, well, this isn’t really so bad. I mean, this is the home I like. This is the family I like, my wife and kids. These are people I like, so it ain’t so bad. So, why are you worked up?” And then I think back, “Hey, what about in, I don’t know, war times? Like, the soldiers or those under strict rationing?” I was like, “Have I become soft? Have we all become soft?” Then, I don’t know, it’s sort of like I’m upset with myself for being peeved. It’s like meta upset, and I don’t know, like, “Are we weak? And is that bad?” What do you feel about this, Josh?

Joshua Klapow
I get blasted on this, although with my clients, I think it’s an important one. When I’m talking with my clients, a lot of times this is what comes up. It’s feeling guilty because we feel like we’re under siege. Now, I will say this, if you’ve lost your job and you have no income, and that’s happening at all levels of the socioeconomic spectrum, if you lost your job, “What do I do?” Then you may have a reason to be quite upset, right?

But see, this is the thing. If you’re upset because you can’t go to the grocery store, or you can’t leave, or you have to spend time at home, then you have the right to be upset. Being upset is emotion. It’s an emotion. We have the right to feel what we want to feel. It is what we do with it that has the impact. It has the impact on ourselves and it has the impact on the people around us.

So, for example, if you’re feeling, “God, this really sucks. I’m here at home, I can’t go socialize the way I want to, I can’t go to the restaurants I want. And, yes, I know I shouldn’t feel bad but I do feel bad,” and you kind of get yourself a little bit irritable. And then, as a result, you take that out on your wife and your kids, and you’re mean, and you’re cranky, or maybe you’re in a leadership position, and you’re irritable because of this, and you’re yelling on the conference calls for everybody to work harder. Now, your justified emotion is having a very unjustified impact on everybody else.

This is where managing what you’re feeling is far more critical than whether you’re feeling it or not. Does that make sense?

Pete Mockaitis
Okay, yeah. It’s a great clear distinction, you know, bright red line there. So, then, yeah, how do we do this? How do we manage how we’re feeling? How do we cultivate this mental health amidst the stuff that’s going on up in here?

Joshua Klapow
It ain’t easy, I can tell you that. And I think one thing, people have to carefully open their eyes to where the sources of stress may be coming from. We can all talk about the restriction part, “I’m restricted in money. I’m fearful potentially for my health. Am I going to get sick? Is a loved one going to get sick?” There are sort of the obvious ones. But I’ll tell you, Pete, those are big sources of stress. But where these things start getting exponential is the inner section of work, life, family life relationships.

So, as you said, there are a lot of us now who are either home with family in a way that none of us have ever been home that way before. Or the opposite, we’re isolated. Maybe we’re not with family and we can’t be. We’re by ourselves. Those pieces, particularly the family dynamics, where I’ve seen more relationship issues, and you’ve seen the statistics, high rates of people, particularly in China, but in other areas, filing for divorce or etc.

Pete Mockaitis
Well, I have not yet seen those. So, I thank Josh, bringing fresh info, tell us about that.

Joshua Klapow
Let me tell you, it makes sense. When you’re stuck at home with your partner, whether or not you have kids, and you have to be with them every day, the floodlight is on your relationship. And every crack in that relationship, normal healthy cracks, are going to show. And if you don’t deal with them, and I’m not talking about necessarily going to therapy, but if you don’t deal with the pet peeves and the things that normally you’d be able to skirt by because you’re not spending as much time, it gets bigger and bigger and bigger.

Throw in there, for some parents, homeschooling. Throw in there for someone like me, two college kids who are now back at home, who are not happy about it, they love their mom and dad, but they want to be at school, and you get family stress that absolutely rolls on top of all of the other stressors. And what happens? People get tired, stress starts wearing them down, it starts bleeding over into conference calls that they may be taking for work. The work stress starts bleeding over to family, and we got a big stress ball that nobody can point to one thing. And that’s what catches people off guard.

Pete Mockaitis
Yeah. All right. So, I think you’ve very nicely articulated what’s going on here, what we’re dealing with. So, what do we do about it?

Joshua Klapow
Yeah. If you’ve ever been a parent, and you remember when you had a young child, and I’m talking the infant child, the child who was screaming and you’re feeding them every three hours, or even a toddler, one of the things I distinctly remember from not being a parent to being a parent, I used to judge the quality of my time in weeks or months, “This was a great week. It’s a great week. This was a great month.” And I quickly remember, as a parent, that didn’t work, particularly with a young child. It’s like, “Oh, my God, this day sucked. Like, this day was really bad.”

And what I started to realize was I need to think about the quality of my time in smaller increments, “This was a really good hour. This was a good minute. This was a good 10 minutes.” Now, I’m not advocating that, because of COVID-19, we only live and savor the quality of every minute. But what I do mean is you may have a really bad day because of work, because of finances, because of family, but then you may have an awesome day, because, you know what, you got to be on three conference calls and spend some time with your spouse in a way that you never got to. Or maybe you got to do a video conference, and we’re seeing this, reuniting with college friends.

My point is we have got to shift. What we have to do is we have to stop trying to live our life right now as if tomorrow it’s going to go back to the way that it was. That’s what we typically do in crises. What we typically do is we go, “Okay, if I can just ride this sucker out, if I can just ride this out, it’ll be a few days, a few weeks, I’m going to be okay. It’s all going to get back to normal.” I’m not a doomsdayer here. I don’t know how long this is going to be, but I can guarantee you that by next week, even with everything open, or next month, everything is going to be back to normal. And even if it is, that’s probably not the most healthy way to think about it.

What we have to do is look at what’s given to us right here, right now, “What do I have? What do I not have? What am I certain about? What am I not certain about? And how do I maximize that? How do I maximize the fact…? I’m just using things that everybody is doing…  that I can wear shorts all day long now.” And that’s not saying, Pete, to just look on the rosy side of things. What it’s saying is in order to get a grip, you must find the nuggets of goodness in your life because there is a lot of uncertainty and chaos going on.

And if you can cling to those nuggets, what that allows you to do is it allows you to move forward. It allows you to be less stressed, less distressed, sleep better, eat better, etc. And it allows each day to have a little bit of goodness in it, which, frankly, to be honest with you, as humans, that’s about all we need besides food, water, and shelter, in order to make it to the next day.

Pete Mockaitis
All right. So, we’re noticing these things, and we’re embracing them, and looking at sort of smaller, shorter time increments. Do you have any other pro tips on how we can go about sort of noticing and appreciating and, I suppose, letting these things pass us right by?

Joshua Klapow
You must recognize that, and I know this is a little broad-brushing because everybody’s situation is slightly different. Your brain is going to go offline frequently during this kind of situation. And let me explain what I mean by that. When you’re home and you’re trying to work in particular, but let’s say you’re home and you didn’t work. You took care of the kids, or even if you have always worked from home, you got all kinds of different things going on right now. There may be people that were at home that weren’t at home before.

You may have never participated on so many video conference calls. You may not have had the dog interrupting you every five seconds. Your brain is going to be distracted in a way that it never has before. One more piece to put in, all the newsfeeds, right? I mean, in my lifetime, I never remember a daily briefing where updates were actually new information. I mean, if you think about it.

Okay, so what that does is our brain can’t attend to the task at hand, and you’re going to feel tired, you’re going to feel inefficient. And so, what I’m encouraging all of my clients to do, and the people that I interact with, about every 45 minutes or so, you may notice yourself feeling fatigue. It’s time to take a break. Not an hour break but what I call the bathroom break. If you’re hydrating properly, you go into the bathroom, you should be going to the bathroom about every hour or up to 90 minutes. And, literally, sometimes I have to remind my clients to put in their schedule to drink water so that they hydrate during the day, because I got people that I work with that will go nine hours on conference calls and never stop.

You have to pace yourself. That means taking a minute to, literally, remind yourself, “Where am I? What am I doing? What is the task at hand?” to take your eyes off the screen and look outside, and it’s not an hour of meditation. It’s a minute to get your brain back, focused to the task at hand. Most of us don’t have to do that that frequently throughout our day. Now, I don’t know that everyone has to. I can tell you it doesn’t hurt. And what I can also tell you is you feel so much more focused because your brain comes back online. It’s a critical stress management tool that most people don’t use and they have to right now.

Pete Mockaitis
Well, I think that’s dead-on because I’ve just been and many, many times I am, I don’t know, on news, or social media, or something, it’s just like, “What is even happening right now?”

Joshua Klapow
Yes. Yes.

Pete Mockaitis
And it’s like I have to regroup. And part of it, I think, is so helpful is, like, when I have days in which I actually write down the key things of the day, then that’s really helpful to remember, “Oh, yes, this is what I meant to do today, and I’ve kind of forgotten about that and got suck into news or whatever.”

Joshua Klapow
And that’s a great example of you might say to yourself, “God, normally I never forget these things. I don’t have to write them down.” Right now, your brain is more likely to go offline. And I’ll tell you where it has a larger impact. It’s not just for you, it’s for the people that you interact with. So, if you think about it, and this is what I was saying, it can cause relationship problems. It’s like, “Hey, I just told you to make a grocery list.”

Joshua Klapow
Can you imagine how it impacts your home life, your relationship life? And, particularly for work, if you’re working from home, how you interact with colleagues, how you interact with your boss. We have to be much more mindful of what our emotions are doing right now. And I love what you said, although it’s not pleasant. You have to sit back and go, “What? What is going on?” That’s a very normal response. The difference is you have to do that while you’re working, while you’re parenting, while you’re being a husband or a wife or a spouse or a partner. That is going to make you tired at the end of the day.

And that understanding, that and then taking action on that, making sure you’re hydrated, making sure you’re well-nourished, making sure you’re writing yourself reminders, making sure that you call a timeout, and say, “You know what, I don’t have the bandwidth, guys. I don’t have the bandwidth to do all these today.” That kind of communication is critical.

Pete Mockaitis
Well, so I love these particular bits of sort of in the moment recognizing and good communication with folks. What are some of the habits or recurring practices you recommend that make a world of difference in kind of boosting our overall mental health and resilience, and then, specifically, just providing a large boost of rejuvenation? Like, I guess, where do I get the most bang for my buck when it comes to self-care, Josh? That’s what I want to know.

Joshua Klapow
So, there’s a couple of things and they are things that we all know but that most of us, even those of us who may have done this before, and this is also unique to this particular situation.

So, the number one thing you’ll hear is make sure you’re getting exercise. And everybody is, “Aah, I know the exercise. I know about the exercise.” Let me tell you why exercise is super important. Number one, for a lot of people who’ve exercised regularly in the past, their gyms are closed, right? And so, you’ve got a lot of people who are used to having that metabolic boost in the morning or in the afternoon who aren’t exercising. That throws off your entire metabolic system if you’re an exerciser.

If you’re not an exerciser, the mental fatigue wears on your body. Being strong physically, and I’m not saying start a crazy exercise program, but just getting the blood flowing actually is super important for your immune system, it’s super important to regulate your sleep system. So, that exercise, everybody knows about, even if it’s just for a walk, Pete, is probably one of the best things that you can do. I wish I had another way to say it. You got to get out there and exercise. And if you tell me, “I can’t,” I can show you five gazillion YouTube videos on different ways to exercise. People are finding the most creative ways to exercise that fit their physical needs, their mental health. So, that’s number one. You’ve got to move the body, yes.

Pete Mockaitis
And when it comes to moving the body, I’d love to get your sense. It sounds like you’re emphasizing more so cardiovascular as opposed to strength-resistance training, or anything. Yeah, lay it on us.

Joshua Klapow
Not necessarily. A lot of this depends, A, on your health status, B, on your previous exercise history. So, do not go start running marathons if you never have before. What you’re looking for is physical activity. You want your body moving, you want your muscles stretching, you want your heart rate elevated. Does it have to be an all-out run or trying to do a thousand pushups? No. If you did that before, more power to you, and keep doing it.

I’ll tell you, myself personally, and this has been a big change for me, I was very much into the weightlifting. I went to the gym. I never did anything from home. My gym closed. I went immediately online to go buy weights. You can’t buy weights online. Or if you can buy them, they’re like a thousand dollars now. And so, I was like, “I’m not going to do that.”

I’ve been dabbling in yoga, just dabbling. I’m now doing yoga six days a week. I would’ve never done that before. I’m experimenting. So, one of the things I would also encourage your listeners is if there’s a kind of exercise that you’ve always wondered about, now is your excuse to try something different. So, I think that’s absolutely important. It’s not a particular kind but I don’t want you sitting in a chair for seven hours a day. It’s bad for you. Bad for you.

The other thing that is really important, if at all possible, and I’ll get to the nutrition part in a second, I’ll do that quickly, is get your Vitamin D. Get some daylight. If you’re inside and the weather provides and allows, step outside. The norms have changed, Pete. The norms have changed. It’s okay to hear birds in most companies now in the background chirping while you’re on a conference call. It’s very important that we don’t sit in one room for eight to ten hours a day.

Get outside, get the fresh air even if that’s every hour taking a two-minute break. You need that natural sunlight both for your metabolic purposes, also to regulate your sleep. And if you don’t believe me, try and experiment. Stay in your room, wherever room you’re in, this is assuming you’re not quarantined in a room. Stay in your room for six hours versus get outside every hour for two to three minutes, you’ll feel much better.

The other piece that people neglect is proper hydration and nutrition while they’re at home. We need to drink water. We need to eat good food. If we don’t drink and we don’t pee, and we eat crappy food, we’re going to feel bad. I’m not telling you that you have to become a vegan. I’m not telling you that you have to get completely clean on your health or on your food. But the better you can do, the better you’re going to feel. I can’t tell you how many people right now are saying, “God, I’m snacking. I’m snacking.” Why are you snacking? Because you’re sitting there and you can see the snack cabinet in your own house.

So, these are the kinds of changes. A lot of my clients will say, “I already know that stuff. I already know that.” And my number one comeback is this, “Great. Are you doing it?” “No.” “How do you feel right now?” “Like crap.” “Tell you what, eat a little bit better, make sure you drink a lot of water throughout the day, get your behind outside. Move. And then maybe the last one, too, is…” and this is one that is new, something that I haven’t seen as much. A lot of dysregulated sleep cycles. People are kind of going to bed at strange times because they don’t have as much of a routine. And when your sleep cycle gets off, it messes everything else up. Try to remain as regimented as you can on a sleep cycle. I don’t care if you don’t have to get up the next day till 9:00. Don’t stay up till 2:00 o’clock in the morning just because. The more consistent your sleep, the better you’re going to feel.

Pete Mockaitis
All right. That’s a really nice lineup. Now, when it comes to hydration, how much is enough?

Joshua Klapow
Yeah. So, again, I’m not a medical doctor. I’m a psychologist. But this is the classic, and I have one client who…I was surprised to hear this. This was somebody, she’s an executive, mostly working from home who, literally, would prevent herself from drinking because she was on back-to-back conference calls, and she didn’t want to be late to the conference call. I’m not kidding.

Pete Mockaitis
I’ve been there before. I’ve had those days, yeah.

Joshua Klapow
Well, but that was every day. And it doesn’t take a medical doctor for me to say, “What are you doing? Like, that’s terrible. Don’t do that. You should be going to the bathroom…” again, we all have different health states, etc. Two to three to four times a day to pee and it should be clear relatively, right? And I tell you what, you asked for bang for the buck? Here’s the other reason why I want you to drink water or non-alcoholic beverages. If you’re peeing every 90 minutes to two hours, guess what you can do when you go into the bathroom? You can take that 90-minute to two-hour break to also reset your brain, to take the deep breaths, to come back to a good place. I call it the recalibration bio-break.

And that’s what I said. I said, “Look, if you want to multitask, multitask. Go do your business in the bathroom, and then take one extra minute in that bathroom to reset, to remind yourself, “What day is it? Where am I? What am I going to do?” It’s these little tweaks like this that allow you to carry on, allow you to power forward. What most of us try to do that is wrong is we try to have the good work ethic, “I’m just going to take one more call. I’m just going to do one more recording. I’ll skip this lunch. I’ll skip this water. I’ll power through, and if I do that, then I’ll get to the other side.” Psychologically, physiologically, and behaviorally, that could not be farther from the truth in non-global pandemic times. It is twice as bad in global pandemic times.

Pete Mockaitis
Yeah, that’s powerful. Well, so, not to get too personal with you, Josh, but I’d love to zoom in to that one minute in the bathroom. So, you’ve just urinated, wow, it’s the first time I’ve said this on the show. All right.

Joshua Klapow
I’m a psychologist. You can say anything you want here.

Pete Mockaitis
You just urinated. What happens in the following minute that can be a great reset in the bathroom?

Joshua Klapow
So, as I’d like to say, you take care of your business. And in this day and age, and you can do this on either side. Either before you wash your hands or after you wash your hands, either way is okay because this is going to involve your brain, and you don’t have to touch your face to do this. What I really encourage people to do is close their eyes or not, but to take some deep diaphragmatic breaths. And we all know this, and I’ll show you the example I give you. But this is essentially the (inhales then exhales). Do that three to four times.

Now, I get a lot of grief as a psychologist because, particularly when I do this in any media, they go, “Oh, my God, this is the psychologist and now he’s telling me to deep breathe.” The reason I’m telling you that is, as your stress levels rise, your breath shortens. And one of the ways that we know that you cannot only relax your physiology, your muscles, relax your muscles, heart rate, blood pressure, but if you relax is to slow your breathing down.

And the classic example I give people is when you see a little child, or even an adult who’s kind of panicky, right, you see a little kid, “Huh, huh, huh.” What do we tell people to do besides calm down, which you should never tell people to do? “Take a breath.” We always tell people, “It’s okay. just take a breath. Take a few deep breaths.”

So, if we tell people to do that when they’re panicking, why wouldn’t we do that after we go to the bathroom and we’re a little offline? So, take three deep breaths, have a nice happy thought, and then. Wash your hands and get back out in the warzone. And it’s critical. I have physicians do this before they ever get back in, whether it’s the E.R. or an O.R., I have them do it all the time. I have athletes do it at every timeout.

It’s critical, Pete, that we do it right now because distractions alone will take us offline and we need to be online.

The other reason that it’s important, if you’re not going to do it for you, it changes the way you interact with your spouse or your significant other. It changes the way you interact with your kids, who, many a kids are very discombobulated right now. It also changes the way that you’re going to interact on conference calls, with your coworkers, your boss, and your direct reports. If you’re in a bad place, it’s going to show even if you’re not “freaking out.”

Pete Mockaitis
Yeah, that’s really resonating. All right. So, that’s it then. There’s the washing of hands, there’s the deep diaphragmatic breaths, there’s the happy thought, then that’s your minute, hey?

Joshua Klapow
It is, yes. Now, here’s what I don’t want you to expect, “One minute is going to last me nine hours.” So, here’s the good and the bad of it. The bad is It’s not going to last all day long one set of diaphragmatic breathing and your happy thought. But here’s a nice thing. It takes a minute to reset.

Again, I’ll share another thing that I do. Before I ever go on air, before I ever take a client call, before I ever switch from one conference call to the next, I make sure I got at least a minute. I’m a high-energy guy. I get going a lot. I reset. And most of us, Pete, don’t do that because we think that that couldn’t have an impact. It’s not a magic pill but it’s what our bodies and our minds need to stay on track in addition to all the other things that we talked about.

And I mentioned it in passing but it is equally important. Own up to your limits right now. Stop. Do not wear yourself out as a badge of honor because it does nobody any good. Work hard but if you’re driving yourself into the ground because you think that’s great, what I’m going to tell you is that by the time you’ve driven yourself just short of being into the ground, you’re no good for anybody. You didn’t do good work at the end. I always talk about, “Come to your limit, don’t go past your limit.” Come to your limit and then back off. You have to right now.

There is this expectation, “I must be a super parent, super spouse. I got to show my boss that I’m doing everything, and I got to be great and have fun and exercise and all that kind of stuff.” I wish I had a better word. It’s crap. We’re human. We’re not machines. And, particularly right now, nobody is firing on all cylinders. Anybody who tells you they’re totally dialed in, totally focused, not worried about anything, is either not human, or they’re lying, or in denial, or in a lot of denial.

Pete Mockaitis
Okay. Well, thanks for laying it out there. Now, can you share some of your favorite things. Let’s start with a favorite quote.

Joshua Klapow
It’s from Pema Chodron, who’s a very famous author, Buddhist monk, New Yorker, an ex-nurse actually before she became a monk. And the quote is, “Feel the feelings and drop the story.” I love this because it’s kind of what I was saying as we first started talking.

You’re going to feel in your day all kinds of things. What makes them have an impact is the label, the interpretation, or the story that we associate with those emotions.

Right now, we have to feel the feelings and not have so much interpretation of them tied to them because there’s going to be so many feelings coming and going.

Pete Mockaitis
Thank you.

Joshua Klapow
So, I like that one. It’s a good one to live. It’s a good one to live by right now.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Joshua Klapow
Okay, this is going to go very opposite what I just said. It doesn’t contradict it. What made me become a psychologist was the work of B.F. Skinner.

The reason that I loved this was that it shows me, not just that we work only for reward, but that our behavior is predictable, is lawful, is on average. There is rhyme and reason to why we do what we do.

And what that tells me is that if something is not going right, or if something is going right, we can figure it out. We can figure out how to make you feel better, how to make you do something different.

Pete Mockaitis
And how about a favorite book?

Joshua Klapow
I’ve got two quickly. I’m a sports fanatic. And a wonderful book by one of the most coveted international women’s soccer players, Abby Wambach, Wolfpack. It’s a short read.

Related to that book, not from the writing, is Brene Brown’s Rising Strong. She’s written so many great books. Daring Greatly is one that most people know. Rising Strong, for me, resonated because it was, look, if you’re going to live in this life, you’re going to get your butt kicked. You’re going to get your butt kicked if you’re going to live, and you’re going to fall down.

And you’ve got to figure out, not just how to be tough, because being tough is not about it. It’s about, you use the word self-care, how to get yourself back up on your feet physically, mentally, socially, and spiritually so that you can be strong in the world, which is different than just being tough and guarded and defensive. And Brene Brown’s book Rising Strong really teaches readers how to do that. So, between the two, between having your pack and learning how to rise strong, and then with that quote from Pema Chodron, it’s a good way to live.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Joshua Klapow
I’m a less-is-more guy. My family is they’re Slack and Asana and they got this organizer and that organizer. And my tool is my calendar. It’s an electronic calendar.
The reason that I use just my calendar is if you look at my calendar, you will see my appointments, you will see my professional things on there, you will also see things, my kids love to kid me about this, you will see, “Work out at 5:00 a.m.” I know that I work out at 5:00. I don’t need a reminder to work out. It’s on there every day. My lunch is blocked out from 11:45 to 1:00. Now, do I eat lunch all the time there at that time? No. But it’s on there. My rest breaks are broken out and they’re stated on there. My winddown period, it says, “Wind down for bed with good intentions.” My bedtime is on there.

Now, your listeners may go, “Oh, my God, what’s wrong with this guy?” This is my way of removing excess from my brain. It is structure in my day that I can disregard. I have the freedom to disregard anything there.

Pete Mockaitis

Well, yeah, and I think it’s also reassuring in which you can say, “Oh, this is the time of the day in which I’m going to check those things. I need not check them now. There is a designated time in which that’s going to occur,” so you feel all the more free and resilient to just put those aside for the moment.

Joshua Klapow
Yes, I love the way you described that.

Pete Mockaitis
Excellent. Okay. And how about a favorite habit?

Joshua Klapow
Yeah. If it’s just one it is to exercise. The biggest bang for the buck mentally, physically, socially, and spiritually is moving your body because it has all the physical health benefits that we don’t need to go into, that everybody knows about.

Pete Mockaitis
All right. And is there a particular nugget you share that you’re known for, people quote it back to you frequently?

Joshua Klapow
You’ve heard the term “don’t work harder, work smarter” and that’s the one that work all the time.

The idea that, “I must work more in order to be successful” versus “As I get better at what I do, whether it’s work, parenting, relationship, it actually gets easier, and I may not have to work as hard.” And that is a beautiful, wonderful, acceptable thing that you get to have by being good at something.

So, my point is it doesn’t have to get harder, whatever it is. It can get easier. You could work less and get the same thing done. The one related to that, and it’s just aside, is this idea of “I have to.”

What I tell people this. You don’t have to. There are only a couple things in this world that you have to do. You have to eat. You have to breathe. You have to drink water. Anything else you don’t have to.

If you make it a choice, then what it allows you to do is bring the power of you to that choice. And that is really important because there are so many things that we do, most of them are our choice even if we tell ourselves that we have to.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Joshua Klapow
Social media, Twitter and Instagram. You can follow me at @drjoshk. If you’d like to see my webpage, it’s JoshKlapow.com. And my email, my very public email is askdrjoshk@gmail.com.

Pete Mockaitis
Beautiful. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Joshua Klapow
We’re told all the time to think outside the box if you want to be great at what you do. If you want to be great at what you do before you ever think outside the box, take inventory of what you have inside the box. What do you already know how to do? What are you good at? What are you passionate about? And I’m talking about reading, writing, gardening, art.

Don’t spend all of your time trying to be awesome at your job by thinking so far out of who you are that you forget the gifts that you bring to the table automatically. It’s okay to think broadly but don’t lose the gifts or the skills that you have nurtured and matured when you’re trying to be awesome because those are your foundation that will allow you to be awesome.

Pete Mockaitis
All right. Josh, thanks so much for sharing these good words. It’s been a treat. I wish you all the best for yourself and your clients, and the disasters are manageable and workable in your lives.
Joshua Klapow
Thank you, Pete. I appreciate the opportunity to share this with you and with your listeners. And to everybody, exercise every day and please wash your hands.

554: How Doing Less Results in Achieving More with Celeste Headlee

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Award-winning journalist and speaker Celeste Headlee shares how doing nothing can help you accomplish everything.

You’ll Learn:

  1. Why idleness isn’t laziness
  2. What’s causing you burnout
  3. The productivity benefits of shorter work hours

About Celeste:

Celeste Headlee is an award-winning journalist, professional speaker and author of Heard Mentality and We Need To Talk: How To Have Conversations That Matter. In her 20-year career in public radio, she has been the Executive Producer of On Second Thought at Georgia Public Radio and anchored programs including Tell Me More, Talk of the Nation, All Things Considered, and Weekend Edition. She also served as co-host of the national morning news show, The Takeaway, from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Celeste’s TEDx Talk 10 ways to have a better conversation has over 19 million total views to date.

Items Mentioned in the Show

Thank you, sponsors!

Celeste Headlee Interview Transcript

Pete Mockaitis
Celeste, thanks for joining us here on the How to be Awesome at Your Job podcast.

Celeste Headlee
My pleasure. Thanks for having me.

Pete Mockaitis
Well, I’m excited to chat again. And, first, I was very curious, as you filled out the form, you mentioned that your dog has a best friend whom your dog texts. Please explain.

Celeste Headlee
Well, I mean, obviously, I text on behalf of my dog.

Pete Mockaitis
Oh, okay.

Celeste Headlee
But they have a very close relationship, and my dog has a very expressive face, so I read the facial expressions and then I text it. My neighbor across the street has a dog named Choco, a lab mix, and they took her away for three months. They went on a road trip, and so Sam has missed Choco horribly, so the dogs would text back and forth to each other for the three months while Choco was away. Their reunion was lovely.

Pete Mockaitis
Well, that is lovely. Well, that explains a lot. I mean, I was very intrigued, like, “How is this working in terms of texting? And is the best friend another dog or is it a…?” Now, that’s all good and clear. I’m curious how they got to be so tight to begin with. What forges a bond between the dogs?

Celeste Headlee
I really don’t know. My dog is pretty particular about which dogs she likes and which she just tolerates. The vast majority of canine kind belongs in the second category, she’s fine with them but she just tolerates them. But something about Choco, the very first day they met, she just fell in love. That was her puppy, and they have been bonded. They’ve been a bonded pair ever since.

Pete Mockaitis
Well, so talking about pair bonding, the last time we discussed, we had a great conversation and listening and such, and that was a fun one. So, listeners, that is over at Episode 221 if you’d like to resurface that one. But now you’re onto some new territory, or maybe, I imagine, there’s some interrelationships there. You’re talking about doing nothing, well, your book title I love, “Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving.” Captivating and I think resonant for many. So, boy, there’s lots to say here, but maybe I’ll just put you on the spot. What’s maybe the most fascinating and surprising thing you discovered when you were researching and putting this book together?

Celeste Headlee
I think that number one is how long this has been going on, right? Because this sort of modern hustle culture that is making so many of us unhappy, I think we tend to associate it with technology and social media and some very recent developments. But when I started researching it, it dates back to 19th century Scotland.

Pete Mockaitis
Oh, that’s where hustling began?

Celeste Headlee
Yes, exactly.

Pete Mockaitis
The Scottish hustlers.

Celeste Headlee
The Scottish engineer. Funnily enough, one of the things I talk about is how we’re always trying to have the best, the ultimate, which is, in moderation, that’s a wonderful impulse, but that Scottish engineer, he wasn’t inventing the steam engine, he had a steam engine, he thought it was terrible so he was just trying to improve it. And that’s how the Industrial Revolution began. So, that was the biggest surprise for me that this has been going on for well over 250 years.

Pete Mockaitis
And so, you’re saying that the start of hustle culture coincided with the start of the Industrial Revolution in that I guess there’s an optimizing mindset. Or are you also saying that individual workers are like, “Oh, wow, okay. I do more, I get more”?

Celeste Headlee
Okay. So, human beings did things and lived a certain way for most of our 300,000 years on the planet. I’m talking about homo sapiens. And when the Industrial Revolution came along, it literally changed everything, and that’s another surprising thing for me, because when you’re in history class, AP US History or whatever, and you’re learning about the Industrial Revolution, I don’t think you really understand how much changed, and how not only our work changed but like almost every aspect of our lives and our personal relationships. But the biggest thing is that time became money.

Time did not equal money before the Industrial Revolution. In other words, your task, that what you made was what was worth something. It didn’t matter how long it took you.
another thing that shifted during the Industrial Revolution is, before that time, first of all, we didn’t work very much. Medieval serfs worked less than half a year. And it was because of this idea that, number one, most people were at some level entrepreneurs. Even serfs had a certain amount of land that they farm for themselves. They got done putting their two hours in for their lord, or whatever, and then they went home, and they took care of their stuff. You had all these women who had knitting businesses and quilting businesses, and they made textiles and all these other things. The Industrial Revolution just decimated the female business owner population.

[06:38]

But, also, it sort of disempowered a lot of workers. So, whereas, you would’ve had all these different workers with their own set of tools, when they moved into a factory, they no longer owned the tools, they no longer owned the product left. It became this very centralized industrial culture, and people, for the first time in like the early 20th century, more people lived in cities than they did in rural areas. Just like literally everything changed. And it happened so rapidly that people weren’t quite ready for how dramatic that change was.

Pete Mockaitis
Okay. So, that’s kind of where it began. So, it wasn’t the internet, it wasn’t the iPhone, it wasn’t Instagram. It was the Industrial Revolution. So, that’s handy to orient kind of what’s going on there. And so then, if your advice is…the title is “Do Nothing.” Is that what you suggest is the answer to our overwork, overdoing, underliving world? What do you mean by that and how is that an optimal answer kind of relative to our alternatives?

Celeste Headlee
Well, the point being that idleness is not laziness. In other words, a fisherman is busy while he’s idle. Same with most security guards, right? They’re working while they’re idle. Whereas, if you’re bike-riding, you’re actually quite active when you’re at leisure. Our ideas of these concepts of leisure, laziness, and idleness are really kind of screwed up, and partly because we have this sort of work addiction so we don’t really understand that idleness is required by the human body and the human mind.

The human mind just doesn’t persist. That’s not how it works. It pulses. It needs regular breaks, it needs rests, and in order to do its absolute best work, it needs short bursts of focused attention. And at this point, very few workers really get focused time when there’s no distractions. You walk through an office and you’ll see everybody with like 50 tabs open on their browser, and their email open, and their smartphone there, and their Fitbit, and their Slack going.

People don’t work without distraction, and yet that is the most fertile ground for the brain in terms of creative problem-solving and productivity. So, number one, we’re not as productive as we think we are. That’s a delusion. And, number two, you need downtime. That’s how you keep your brain working at its best.

Pete Mockaitis
Okay. So, I think I buy that in terms of that’s what would make for some great outcomes during the course of doing your work. And so then, when we talk about doing nothing, what does that look, sound, feel like in practice?

Celeste Headlee
First of all, I’d say try out boredom. Try to feel bored again. And in order to do that, you need to put away your smartphone. I am not the person that’s going to tell you to get rid of your technology. I think technology is fine. But I do think you have to put limits on how much you use it. So, every once in a while, put your smartphone away, go take a walk without your phone. Sit down on the couch and just sit there for a little while and see what comes to mind.

Every once in a while, I say, “Oh, my God, I have a porch,” or I remember my porch. Maybe I’ll go sit on it for a little while, and I just force myself to sit. And if you do that, frankly, you can’t do it for a really long period of time. Your brain just doesn’t like to be bored, and so things will come to you. You’ll start thinking about stuff. You’ll maybe remember that kit you bought to make your own, I don’t know, apple hard cider or whatever, “Oh, yeah, maybe I want to do that. Maybe I want to do work on playing the guitar,” or whatever it may be. But things will come to you, and you’ll remember things, and there’ll be new thoughts.

All the time that you’re idle or bored, your brain is still working. It’s working almost exactly as hard as it does when you’re trying to make it do productive work, right? So, when it’s idle though and not focused and directed, what it’s doing is like sifting through memory, sifting through information that you’ve taken in, thinking of things that you haven’t thought in quite some time, and it’s making new connections. It’s making surprising connections.

And so, you’re going to have, perhaps, thoughts you’ve never had before. That won’t happen if you’re always directing your mind to do something and produce something. You need to let it sort of sit back and kind of browse through the shelves.

Pete Mockaitis
Okay, understood. So, you’re saying it’s key that we have some time for this idle stuff as opposed to being go, go, go, go, go sort of constantly, and that’s counterproductive to our ends. Could you share some of the most striking, I guess, studies or data points or numbers that reinforce this for the workaholics who need a little bit more encouragement?

Celeste Headlee
Well, we have a lot of different case studies that prove this point, and one of the ones that I revisit a couple times in the book is Sahlgrenska Hospital. And one of the reasons I think it’s so striking is because we think of the medical profession as just requiring punishing hours. They have cots in their break rooms for a reason. And so, Sahlgrenska Hospital was having a huge productivity problem. Their staff was working incredibly hard, and yet the wait to get a surgery done was months long, and they were just completely overwhelmed, and they decided to experiment with cutting hours.

So, in this one orthopedic unit, they cut everybody’s hours down so they never worked longer than six hours at a time. Six hours at a time. I mean, think about that in a hospital. And they had all these funds set aside prepared to hire on a bunch more people to cover the gaps. But what they found was they didn’t have to hire anybody. In fact, productivity went up, the wait for surgery went down to just a few weeks. You could get in within two or three weeks. And they actually found they were not only getting more done in less time but the morale went straight through the roof. Why? Because they were actually getting rest.

Surprisingly enough, when the brain is rested and the body is rested, you make way fewer errors. And errors is wasted time, right?

Pete Mockaitis
I see, yeah.

Celeste Headlee
You’ve done work that has to be corrected.

Pete Mockaitis
Well, I guess that’s kind of a spooky thing if all the surgeons were making errors previously.

Celeste Headlee
I’m not trying to give you nightmares.

Pete Mockaitis
The United States error situation. Well, I buy that in terms of you make the errors which require fixing. Or even if it’s not an explicit, “Ooh, you did A when you should’ve done B,” I think about it sometimes like you just didn’t have the idea that would’ve been five times as fast as what you did instead. It’s like, “Oh, I could’ve done that.”

Celeste Headlee
Think about it this way, the way that we’re working right now where we’re either in burnout or on the edge of burnout. What’s happening neurologically is that you’re so stressed and overwhelmed that you’re in fight or flight. That means the part of your brain that is ruling your brain in making decisions is your amygdala. Now, your amygdala is the oldest evolutionary part of your brain. It is your monkey brain. And that is the one that you want if you’re being chased by a tiger. You want absolute pure instinct to take over. Like, you need that one to take the wheel when you’re in crisis, and then hand the wheel back because that is the toddler in the room.

Then you want the rest of your brain, especially your prefrontal cortex, which is right behind your forehead, that’s what you want generally making your decisions. That’s the part that thinks twice. That’s the part that considers. It’s mature. It’s your executive thinking capacity. But when you’re in burnout, it’s your amygdala all the time. You’re in fight or flight all the time, which, number one, means you’re stressed. Your cortisol levels are quite high. Your heart rate is usually elevated. And, again, you are making decisions based on fear. You’re not making decisions that are carefully considered. You’re making decisions instinctually, gut instinct, which means you’re making bad decisions.

You’re not just making bad decisions about what to do at any moment at a time, you’re making bad decisions about your priorities, you’re making bad decisions about what to eat, how much sleep you need. All the things that you need to do, you’re making bad decisions. And so, of course, it’s wasting your time, of course it’s not leading you to the kind of creativity and innovation most of us want. If we could just relax a little bit and create an environment in which your body and brain can do their best work, you will not lose productivity. In fact, you might find, just like the hospital did, your productivity will go up.

Pete Mockaitis
Well, you know, recently, we had Michael Hyatt on the show who told a similar story about free to focus and his executives, and they grew revenue, and they worked less, like 11 hours a week less. So, I mean, that’s a message that I love hearing because I would like to work less and achieve more, so it sounds very appealing. Do you have a sense for what is the sweet spot either on a weekly work-hour basis or a daily kind of on/off rest cycle basis? Like, what’s your hunch for productivity maximization? What’s the ballpark range of how much is too much versus not enough versus just about right?

Celeste Headlee
So, we do have a lot of these records. Some of the most productive people in history worked maybe four or five hours a day. They ran a study at the University of Illinois in which they followed…

Pete Mockaitis
I.L.L. That’s right.

Celeste Headlee
That’s right. Is it your alma mater?

Pete Mockaitis
It sure is.

Celeste Headlee
They followed, and this is a while ago, I want to say it was the 1970s. It could’ve been the ‘50s. In any case, they followed a whole bunch of scientists around for quite a length of time, and they found the least productive among them were the ones who worked more than 50 hours a week. The most productive were those who worked between 12 and 20 hours a week. Charles Darwin worked four hours a day. Charles Dickens worked four hours a day. Prionka Ray worked four hours a day. We happen to know, just based on anecdotal evidence, that the average person has maybe four hours of focused work in them on any given day.

Now, that said, obviously that’s an average. I had to figure it out for myself. And, anybody, I explain how to do that in the book, but you’re going to have to find out for yourself what is the amount of time that you can work before it starts becoming counterproductive. But if you think that it’s eight hours or, God forbid, 10 or 12, that’s wrong.

Pete Mockaitis
And that’s intriguing. I guess with the examples that you gave us, I think that makes a ton of sense in terms of like scientists. Like, those who need a breakthrough, or a great idea, or an innovation, then that totally adds up, “Hey, you need more idle time so your brain can do all those things you were describing that can lead you there.” And then, as opposed to when you’re in an Industrial Revolution type mode, it’s sort of like you don’t need to get a great idea, but you do need to, I don’t know, tighten a bolt or kind of whatever, stick this thing in that thing. Although, those jobs are fewer and fewer, and not ones that mostly is less some tasks.

Celeste Headlee
Fewer and fewer but also, remember this, Henry Ford didn’t shorten his work hours for his workers to eight hours because he wanted to be generous. He shortened those work hours because he found that if they started working more than that, they started making errors and screwing things up to the point where productivity went down. We have known, even going back to the 19th century, we have records of businesses that when they shortened work hours, actually saw productivity go up, and that’s partly because of accuracy, it’s partly because the brain and body just worked better and they’re more fluid, and they’re just better fit to get things done when they’re well-rested and they’ve had breaks. So, it’s not just the knowledge worker. It’s pretty much any worker, you need rest.

Pete Mockaitis
Cool. And so, with those four hours, are there some themes or patterns in that they are more so in the morning, recently after sleep, or are they kind of like all over the place based on people’s unique cycles and ways of working?

Celeste Headlee
Interesting enough, again, we’re talking about averages here. So, the average person is actually better first thing in the morning if it requires any kind of real thought, and that’s especially true of people who are not morning people. So, the more tired and groggy you are, actually the more innovative you are first thing in the morning, oddly enough. Again, these are averages. You have to figure this stuff out for yourself, which means you can’t read some article on the web that says, “Oh, successful people wake up at 4:30 a.m. and immediately do hot yoga,” or whatever it may be. You need to figure out for yourself what works best for you. On average, mornings are good.

But there’s wide variance in the end. Maybe you have the kind of home situation where your mornings are noisy and chaotic. That used to be my life, in which case mornings were very difficult for me, and I would do some of my best work in the afternoon. That’s not true anymore, and now I’m back to doing my best work in the mornings.

Pete Mockaitis
You know, it’s funny, when you mentioned chaotic mornings, I don’t know if you can hear the toddlers screaming.

Celeste Headlee
I can.

Pete Mockaitis
Oh, ahh, that’s good feedback about the microphone selection.

Celeste Headlee
I remember.

Pete Mockaitis
The door blocks a lot but not everything. Anyway, okay, so that’s handy there. And so then, I want to get your take, when it comes to sort of the rest, the rejuvenation, you mentioned, hey, just being bored and trying that on for size is good and cool and helpful. What are some of the other perspectives or best practices in terms of really making the most of your rest time?

Celeste Headlee
So, I think the first thing is that you need to stop multitasking because the human brain can’t multitask. You need to stop trying to multitask. You need to start learning, and it is a learning process, learning to do one thing at a time. That is the way the brain works best. And when I say one thing at a time, let me be totally clear. That having your email inbox open all the time is distracting to your brain. Your brain sees that as you try to multitask, because even if you’re not actively looking at the email inbox, your brain is preparing for a notification to come in, it is devoting energy to that.

The same is true as if your smartphone is visible. Your brain is then trying to multitask, preparing for an alert to come in. It does not make a distinction between a notification coming on your phone and somebody knocking at the door. Same thing for your brain, so you have to put it out of sight. And if you really want to make the best use of what you have, your big, meaty, homo sapiens brain, give it its best environment, meaning that let it do one thing at a time. You will be shocked when you do that, how much you can get done. Close out your extra tabs and focus. Say, “Right now, this is what I’m working on,” and work on that.

Pete Mockaitis
All right. Understood. Well, tell me, Celeste, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Celeste Headlee
The last thing I would mention is that you may not actually have a great handle on how you’re spending your time. Time perception is generally low. Time perception is the accuracy with which you know how your time is spent and it’s, in general, fairly low. So, the first thing I had to do was track my time. I had to like spend a couple weeks, every couple of hours I would go back and say, “Okay, here’s what I did for a couple hours.” And I realized I was spending time on stuff that I really didn’t want to spend that much time on it. So, when you feel overwhelmed and overworked, it may just be that you’re not fully aware of where your time is going.

Pete Mockaitis
All right. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Celeste Headlee
I think it really relates in terms of becoming very focused on any one thing, and it’s a quote from Nietzsche, which says, I want to make sure I get this correct, “Beware that, when fighting monsters, you yourself do not become a monster. For when you gaze long into the abyss, the abyss gazes also into you.” So, I like that because sometimes we become so obsessed and focused on something, we sort of think the ends justify the means, and you can become a monster.

Pete Mockaitis
Okay. Thank you. And how about a favorite study or experiment or bit of research?

Celeste Headlee
So, I’ll tell you about one of my favorites which is this one in which they were testing stress responses. And they got this group of young girls together and they’d made them do a very stressful thing. They made them solve math problems in front of an audience. And, not surprisingly, the cortisol levels of all these girls went through the roof. They were very stressed out. Cortisol is your stress hormone. And they divided them into four groups.

One of the groups had no contact from their mother after this was over. One of the groups, their mother was waiting for them backstage. Another of the groups got a phone call from their mother, and the last group got a text from their mom, right? So, not surprisingly, the group that had no contact whatsoever, their cortisol level stayed completely elevated, there was almost no change. They were very stressed out. The girls whose moms were waiting backstage, they saw massive drop in their stress, they started to relax. Both of those were unsurprising, right?

But here’s the thing. The girls who got a phone call from their moms, saw their cortisol levels, their stress dropped at almost the same amount as those who had their mother waiting backstage. The girls who got a text, no change. That text did nothing to their stress levels. So, when we’re saving time and we think that we’re checking off the box by sending the text to someone, as far as your brain and your emotions are concerned, it doesn’t do it. We don’t recognize that as authentic social contact.

Pete Mockaitis
Well, you know, it’s so…man, this is really hitting home because, just yesterday, it was my buddy Brent’s birthday, he listens to the show. Hey, Brent.

Celeste Headlee
Happy Birthday, Brent.

Pete Mockaitis
And I thought, “Oh, I should give him a call. But I’m hearing a thing, hearing a thing, hearing a thing, I don’t know.” And so, I texted him and didn’t call him, and I’m like, “I really should’ve called him.”

Celeste Headlee
Yeah, you should’ve called him. Sorry, Brent.

Pete Mockaitis
Well, Brent, know I was thinking about you, but it did nothing for your biochemistry when I sent you that text message, okay.

Celeste Headlee
Exactly. Correct.

Pete Mockaitis
All right. Thank you.

Celeste Headlee
Fascinating, right?

Pete Mockaitis
Humbled and corrected and learning. All right. How about a favorite book?

Celeste Headlee
A book I just finished reading not too long ago is called “The Paris Library,” and it’s a novel but it’s based on the true story of these librarians at the American library in Paris during the German occupation who hid away a lot of the books and made sure they were sending out books to all the soldiers. It’s just kind of like, I think the tagline is something like “Sometimes heroism comes from the quietest of places.” And it’s a war book in which there’s no violence, but there’s no lack of heroism because of that. I just really loved it.

Pete Mockaitis
Oh, cool. Thanks. And how about a favorite tool, something that helps you be awesome at your job?

Celeste Headlee
My favorite tool is my little GPS collar for my dog because when we’re walking in the woods and she’s not coming when I call her, I know exactly where she is, and I don’t have to worry.

Pete Mockaitis
Well, it is handy. Thank you.

Celeste Headlee
It is.

Pete Mockaitis
And how about a favorite habit, something that helps you stay awesome at your job?

Celeste Headlee
I make sure that I meditate every day. And I know it’s kind of like the gym, if you don’t go to the gym, you kind of feel icky. It’s the same thing for me for meditation, is that if I don’t do it, I can tell the difference, so I make sure that I do it usually in the morning.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks, they quote it back to you often?

Celeste Headlee
So, one of the things I’m always talking about is how human beings are a hive mind, and I write about this in this new book, that we do our best work in groups, not alone. And there’s tons of evidence that even the uneducated or ill-prepared group will outperform the most educated and experienced expert. So, one of the ways I explain this is I say, “There’s only two species that can take down a bison.” Have you ever seen a bison actually in person?

Pete Mockaitis
I think from a distance, like I’m in a train, so not up close.

Celeste Headlee
Yeah. So, a bison is a freaking impressive animal, right? These are like 2200 pounds of solid muscle. They can run more than 40 miles an hour. With their horns, they can pick up a truck. Like, this is an amazing beast, and not stupid. There’s only two species that can really take them down. They are, of course, wolves and humans. And what do wolves and humans have in common? They’re pack animals.

And this is just sort of a way of explaining how human beings have been so successful. It’s because we have to take down this incredible beast so we sit there and we have these communication skills that allow us to find out who’s the best on horseback, who has the best aim with a spear, who thinks geometrically and can peel one of them off of the herd, who’s the best at butchering an animal, who’s the strongest and is going to be able to get this thing onto the sled to get it back to the village. That’s what we’re able to accomplish with our advanced communication skills. And no expert is going to help you with some of these tasks that have helped us survived.

Pete Mockaitis
And, Celeste, if folks want to learn more or get in touch, where would you point them?

Celeste Headlee
Go to CelesteHeadlee.com, it’s where I gather all the info in one convenient place.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Celeste Headlee
Yes. Find at least 20 minutes a day when you don’t have your smartphone with you. Twenty minutes. You can do it. You can survive. As of 2007, before 2007, there was no iPhone. Like, it’s been very recent that we were able to survive without them. So, find 15 or 20 minutes, and you walk away and leave your smartphone.

Pete Mockaitis
All right. Celeste, thanks for this, and good luck in all your adventures.

Celeste Headlee
Thank you very much. I appreciate it.

522: How to Defeat Distraction with Joe McCormack

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Joe McCormack says: "If I don't manage noise, it's going to manage me."

Joe McCormack provides noise survival tips for clear thinking.

You’ll Learn:

  1. Top 3 tactics for noise survival
  2. The problem with multitasking and what to do instead
  3. How to train yourself to say no

About Joe:

Joe McCormack founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency. A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change, leadership, and focus.

Resources mentioned in the show:

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Joe McCormack Interview Transcript

Pete Mockaitis
Joe, thanks so much for joining us here again on the How to be Awesome at Your Job podcast.

Joe McCormack
It’s great to talk to you again.

Pete Mockaitis
Well, I’m excited to dig into some of your wisdom about noise. But, maybe, I’ll put you on the spot and say what’s perhaps the most fascinating and surprising discovery you’ve made about this stuff since we spoke last?

Joe McCormack
For me, the most fascinating thing is that this is an issue that affects a lot of people, so just talking to people about the project, it elicits almost an immediate response of something that .

Pete Mockaitis
Yeah, absolutely. I think that’s certainly resonant. And so then, I’d love to get your take then, sort of how do we get here and what do we do about it?

Joe McCormack
Well, my journey is I wrote a book called “Brief” and it was all about the value of concise communication and being clear, and it was really targeted towards a professional audience, so people that communicate for a living. And the reason for that book was because

So, as I was really promoting that book, and teaching courses and workshops and webinars, it became really readily apparent that there’s this issue that people were still struggling with, which is, “How do you manage the noise of the information overload?” Obviously,

So, if you’re in a meeting and people strategies to handle this as a day-to-day reality, one that is not getting better, it’s just getting worse?”

Pete Mockaitis
Yes. And so then, I’d love to get your take then in terms of do you have some research or data that paints the picture for just how severe this environment is now as compared to before?

Joe McCormack
Well, if you look at it, it’s basically

So, that wasn’t like that, people bought alarm clocks. And that sort of need to be with technology all the time and information and constantly consuming it is becoming, I think, one of the big struggles and people don’t know it because it’s very subtle, maybe incremental, it’s just happening over the last decade. And a lot of people are talking about this and people feel helpless, like, “I don’t know why I’m on edge all the time.” And they feel like they’re always on alert, they’re always on call because they’re tethered to it and they can’t get rid of it seemingly, and that makes people feel helpless and they don’t know why.

Obviously, if you get up and the first thing you do is check your phone, and you find that you have an email from your boss and it’s not good, well, you haven’t had a cup of coffee and you’ve already ruined your day. And then they’re taking the phone, so

Pete Mockaitis
Yeah, certainly. Well, that’ll do it. And so then, I’m curious, what is the beginning of the solution?

Joe McCormack
It turns out that raising an awareness of, “Hey, your brain is not an infinite device where you could just…it’s like a battery that just goes on forever. It depletes,” so people need to protect it.

Attention is your most valuable resource.

The second thing that’s related to it is I call this an old-school solution to a new-world problem, and a lot of those answers require discipline, and being intentional, and starting to manage it like you manage anything that’s an issue. You don’t let it manage you. You manage it and you take the upper hand. And I think that’s the big point of the book, is there are things that we can do to start managing these realities and get control back of our lives.

Pete Mockaitis
And you got fun little abbreviations here,

Joe McCormack
Yes. So, if you think about the old-school radio, you’ve got AM and FM, they’re frequencies, and there’s a whole metaphor in the book about dialing in and what you tune into and what you tune out of, and you set the channels. So, AM is awareness management, this is how I manage my own awareness, my own attention. It’s my personal responsibility to do this. And focus management is, once I start to do that, I can help the people around me help manage their focus.

So, if AM first stars with me, and FM means I can be the force at helping other people improve their focus. And those are sort of the two frequencies in the book that we focus on – start with yourself and then help other people.

Pete Mockaitis
Okay. Certainly. So, then you listed out some particular tactics in a noise-survival guide, ten of them. I’d love to hear a couple of those that you think offer sort of the best bang for your buck, they make a world of difference when you do them.

Joe McCormack
I think, for people, when you think about this issue and you think about how it affects people, you’re consuming information which, at the end of the day, doesn’t really make that much of a difference. If you shut it off for a day, your life isn’t going to be that much worse. So, how do you fix it?

Well, one is you have to taking aim. And it starts with a real simple sentence, which is, “In my role,” everybody’s got different roles – parent, brother, coworker, boss, leader, visionary, whatever your role is. People have three to five key roles in their lives, maybe more. “In my role as blank, the most important thing for me today is blank.” And I think people need to write that sentence every day.

“In my role as father, the most important thing for me today is to call my son.” Nothing should get in between me and that. Nothing. Nothing is more important than that. That’s the most important thing. Always do the most important thing. But you have to define it because if you don’t define it, something else is going to compete for it, your attention, so you have to take aim at that. That’s the first thing. And I do that every day and it’s an interesting exercise.

The second thing, is critical, is what people do is, they’re like, “Well, when it’s quiet, I’ll enjoy it.” And it never comes. So, it’s like the play “Waiting for Godot.” Well, during the ending, he doesn’t come, right? So, quiet never comes. It only comes if you will schedule it. And I look at this as scheduled like non-negotiable.

Every day in the morning and in the afternoon, I schedule quiet time. It’s a set amount of time and I do it no matter what. Like, I take a shower and I eat. I never say I’m so busy that I can’t take a shower and I can’t eat. In our lives nowadays, we have to schedule quiet time. That’s the second thing. In that quiet time, I answer the question, “In my role as blank, the most important thing for me is blank.”

And then the third thing is, “For example, an alert or notification comes on my phone. It’s amazing how immediate my response is, “Well, I’ll just check it.” No, no, no, I’m not going to check it right now because I’m doing something else right now. If I do it, the research tells me that it’s going to take me a significant amount of time to go back and regain that focus, so I have to start getting really comfortable with the word no. And that starts with myself.

I’m not telling people to say no to everybody else, though that might be part of it. When a person interrupts you, and they’re like, “You got a minute?” You can say, “Not right now, but I will in 15.” So, you . And when those interruptions do come, we have to recognize them as something that is going to really weaken us, really, really weaken us. So, those are three things, taking aim at the most important thing, scheduling quiet, and then really just saying no when things come.

I think that empowers people. I can do something to improve in this area. I can be a force in managing this, and that’s why I call it attention management or awareness management, is I manage it. It’s my job.

Pete Mockaitis
Understood. I like that notion. And so, you said a significant amount of time, and I’m a sucker for the numbers. I read a Microsoft study that suggested it could be 24 minutes when folks just check their email real quick for something, and then try to return to what they’re doing. What’s that from you see?

Joe McCormack
They’re all over the place. They could  But the issue is that it’s not…we think that it takes just a nanosecond to regain attention, and the research is it’s like resetting, you’ve got rebuild your mind, so it takes way longer than people think.

Pete Mockaitis
So, at least a couple of minutes and maybe nearly an hour. Got it.

Joe McCormack
Yeah. And if you think about the things that people are doing moment to moment and multitasking, and the research indicates that when you’re trying to do two things, you’re depleting your attention. Now you’re doing three. It’s, like, we’re not acrobats in a circus where we’re spinning plates. That’s a skill for the rare person that can do five things at once. Most of us mere mortals struggle to do one thing well at once. So, why are you trying to do two or three? So, I think that we have to start saying no to some of those things because

Pete Mockaitis
Yeah, understood. And so, in that quiet time, I’d love to get your take with the scheduling. What do you find, in your experience and in others who are utilizing this, are some of the most sensible appropriate times to really schedule that in, make it work well for the day?

Joe McCormack
I liken it to like taking a shower. If you like taking a shower at night or in the morning, that’s really up to the person. The issue is

So, the people listening to it right now are like, “Well, all right, that sounds great. I want to do it.” So, when you sit down for 5 minutes and it’s quiet, it’s really noisy because you’re not prepared for it. So,

So, what I’ve devised are just some suggestions of things to prepare so when it comes, you’re ready for it. So, if you think about it, how would you  It’s like listening to a podcast. In a moment I want to listen to a podcast, you curate the podcast. People set your podcast, they subscribe to it, they’re ready for it, they come to listen, they’re ready to go. You don’t just drive your car while looking for a podcast, you’ll crash so you have to prepare before you get in the car.

Same thing for quiet. Think, “What am I going to do in this time of quiet?” And I came up with categories. You can come up with an infinite number of them. One is nothing. there’s a lot of books and research that say it’s good and healthy to let your mind wander and not focus on anything.

Another one is, it might sound funny but  Or plan, or read, or be thankful. Thanksgiving is a big day, right, for a lot of people. Write a list of things, if you have a tough life, that you’re thankful for. I’m thankful for shoes, electricity, my job. I’m thankful for the car. Whatever you’re thankful for, just write a list for 5 minutes, 10. And just come up with an activity and then do that for a set amount of time. And don’t try to be good at it. Just do it. This isn’t a contest. This is like you plug in your device to recharge it. This is the recharging of your brain.

And connected to that is  Don’t go to bed when you’re done and wake up when you feel like it. It’s all part of quiet. It’s like your brain needs to restore itself. It’s under attack all day long. You need seven to eight hours of sleep. And the research tells that high schoolers and college students, they don’t get nearly enough sleep, and they’re on their phones all day long. This is a bad combination. Really bad.

Pete Mockaitis
Certainly. Well, so you’ve laid that out there well. And I’m curious, in terms of you schedule the quiet time, you’ve got a plan, it’s curated for what goes down. And one of the biggest things is you establish your “In my role as blank, the most important thing is blank.” Maybe I could put you on the spot, for today, what did you come up with in terms of these critical sentences?

Joe McCormack
Funny you asked. You’re not putting me on the spot because I do this every day. There’s three big things that I did. One is I prepared for this podcast, all right? That was the first thing because it’s an important thing. I’ve written a book and I need to explain it so I need to prepare. The second thing that I did was I texted my kids. I’ve got kids in college and they’re always moving around and I travel as well so I’d like to stay connected to them. I’d let them know that I’m thinking about them.

A very close family member overseas, my brother-in law’s mom passed away so I prayed for her because I just found out she passed away. And I had a meeting with a startup, which was I got some guys in special operations that have retired and started a new business, and we were talking about their company and their vision and I was helping them with that. So, those were categories. And I do that every day.

And sometime it’s hard to come up with what’s the most important thing and not have it be just a to-do list. But, really, the reason I do it is because it orients my day. It gives my day an orientation so these are things that are like…do you ever go through a day that’s just a blur?

Pete Mockaitis

Yeah.

Joe McCormack
These make the days less of a blur because it makes the days more purposeful and more intentional and less like, “Oh, it’s 10:00 o’clock at night and I don’t know what I did. I can’t remember. And it’s not just today. It’s like I go back for a week, a month, and I can’t remember anything. My day is just a…” The whole thing is just a complete, like, “I’m in my life but I don’t remember any of it.” And that helps orient the day towards those things. And I think, for me, it’s been extremely helpful to do that and I’d like to suggest to other people to do the same.

Pete Mockaitis
Absolutely. And just to be able to feel like a winner in terms of, “Okay, I had, I don’t know, hundreds of potential to-do items land in my world, and I did 40 of them. Is that good? I don’t know.” As opposed to, when you’ve established, “All right. In my role as this, the most important thing is that,” and you do those things. You say, “All right, that feels good.” You can feel victorious with the day and ready to take on the next one.

Joe McCormack
You’re absolutely right. There is a book, actually a speech that was given by Admiral McRaven. As you may recall, he was the head of joint-special operations command, and then he gave a speech at the University of Texas. And the point of the speech was, “The first thing you need to do every day is to make your bed.” So, he wrote a book about this.

And what struck a lot of people was when he said that, his point was start your day with a success, and even if your day is a complete failure, when you come home at night, and this is brilliant, and you see that you did the first thing well, your day would not have been a total disaster. And it’s funny, when I was a kid, my dad would always tell us, “When you wake up, get up. And when you get up, make your bed.”

And McRaven, he wrote a whole book about making your bed, and I think the most important thing, do the most important thing. Do that and you’ll feel like you’re making progress in your life because you’re doing the most important thing and not forgetting that.

Pete Mockaitis
Yeah, I think that’s dead-on. And so, let’s talk about roles for a second. I mean, I imagine we could generate potentially dozens of roles and names for them. What are some of the biggies that come up again and again for you and clients?

Joe McCormack
Yeah, you have your role as leader, subordinate. I mean, everybody has got a boss. You can go to different characteristics like visionary, helper. You can go to partner. You can go to friend. You can go to brother or sister, parent, neighbor. I mean, there’s just things of

So, you think about your role, like during the day, it’s not like the great schizophrenia, that’s not the point. who am I today and what am I doing and what are the expectations? What’s important?” And once those get defined, it brings a lot of clarity. Next it brings a lot of the noise down because I’m clear in this moment right now, I’m not trying to be a father. I’m trying to be an author of a book and you’re the host. You’re not the host and an investment banker, even though that might be something you would do.

So, it gives people clarity about trying not to do ten things at once.

Pete Mockaitis
Yeah. You have a fun turn of a phrase weapons of mass distraction. Can you give us some examples of those and what do we do about them?

Joe McCormack
I think if you just look at your life, there are…a

If you look at it as almost a threat and a reward, but it’s both, it can be helpful but it can also be very, very damaging at the same time. And it has to be managed as such, that it’s not…like, if you look at people bring their phone to bed. It doesn’t belong in bed. It belongs on a table in another room. Put it in another room. Buy an alarm clock.

I’ll tell you a funny story about that. I used to use it as an alarm clock. Well, what happens was I used it as an alarm clock, but then I want to check something, and the next thing you know I’m online, and two hours later I don’t know what I’m doing. So, I put it in another room and I bought an old-school alarm clock. So, the clock just changed a few weeks ago. I don’t have my phone to automatically update. I need to remember to change the clock. This was pretty old-school, right? So, I‘ve got an alarm clock, it sits six feet from me, and I didn’t change the time. So, I get up, set the alarm, wake up, it’s on a Sunday, I go to church, I go there, there’s nobody there.

Pete Mockaitis
Oh, wow.

Joe McCormack
You know what’s so funny? There’s an old lady sitting there, and then there’s a guy sitting in the back, and it was kind of cold, so I’m like, “I don’t know, maybe people didn’t want to come because it was kind of cold.” I mean, I just said this in my head. So, I sit there, and then this old lady, she comes up to me, and she’s like, “Where is everybody?” And I’m like, “I don’t know. Maybe it’s cold.” And I’m sitting there, and I’m like, “Oh, the clock’s changed. I’m using an alarm clock. My iPhone didn’t tell me. Oh, I guess that’s not the worst thing in the world.” I sat there for an extra hour.

Pete Mockaitis
Oh, yeah, there you go.

Joe McCormack
I had built in quiet time. I had another hour but I didn’t go anywhere. My kids were like, “What did you do?” And I’m like, “I just sat there. I mean, why not? There’s worse places to be, right?”

Pete Mockaitis
Oh, certainly. Nifty. Well, understood. So, the phone is one of them. And what else?

Joe McCormack
elusive 600. And, basically, the research tells us our brains are great processors, so they process, let’s say, at a rate of about 750 words per minute. This is conscious and subconscious thinking, how fast you can think. People can speak about 125 to 150 words a minute.

So, if you take 750 words per minute processing minus 150 words per minute speaking, you have about 600 extra words. That’s what the brain is thinking while you’re talking, and thinking while you’re listening. And we gave it a name, it was given by a friend of mine, Sharon Ellison, and it’s called the elusive 600. So, in that, those are the thoughts that go through our mind all day long.

Now, if you think about this, so when you’re listening to somebody, or you’re talking to somebody, or you’re just talking to yourself, you’re just walking from thing to thing, what are we saying to ourselves while we’re doing that? And you look at conversations that go bad. So, one of the things we talk about in the book is listening, and I call it you have to be in the moment and give listening as a gift. So, I have no agenda, I’m just listening, like you’re listening.

So, in the moment, thoughts can pop into my head. And if you’re a bad listener, I can’t listen to that thought right now. I just have to ignore it. I have to stay focused. So, random thoughts, negative thoughts, useless thoughts, thoughts that are just not timely thoughts, like, “Oh, I’d love to check this sport, this score in the game.” Well, I’m right in the middle of writing somebody’s evaluation. That’s not a good time to go check the sports score. Like, the quality of that evaluation is going to be in great part how much concentration and focus I gave it. But if a thought pops into my head, it doesn’t have to be prompted by technology,

In the example I used, it’s like if you’re in an office, walk from one side of an office to another to do something and see what people do along the way. They’ll be like going to the copy machine to get a copy, and then they stop to do this, and it’s all random thoughts. Stay focused. Are you getting a copy? I just did this today. I’m getting a copy then I go and get a cup of coffee. It’s like, “No, get the

Pete Mockaitis
Yeah. Well, let’s talk about the shutdown, say no. What is the answer to untimely thoughts? Maybe that’s a big question many meditation teachers have wrestled with for millennia.

Joe McCormack
I just think Just keep on saying no. Like, there’s a power to the word no. Say no to things that are irresistible. No. Because there’s a power to it.

When you hear a person say it, it’s powerful. “Would you like to go to the game tonight?” “No, I can’t. I have something else to do.” I’m not encouraging people to walk around and tell their workmates and their colleagues no all the time because that would be anarchy.

powerful one at that. And people who are successful do this all the time so there’s nothing new about this. This is an old-school answer to a new-world problem. But this new-world problem presents itself as an irresistible problem. Like, “I can’t say no.” Well, we have to learn to or relearn to say no.

And this is why I call it attention management. I’m managing my attention.

Pete Mockaitis
Well, Joe, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Joe McCormack
I think for people, I think a lot of people struggle with this. It’s certainly a big work thing where there are so many things competing for our attentions but it’s really, this competes in all facets of your life. So, it might be discouraging or difficult for people, and I just want to tell people that

Pete Mockaitis
All right. Well, then, now could you share with us a favorite quote, something you find inspiring?

Joe McCormack
My father was a huge impact in my life and one of his quotes was, “Do something even if it’s wrong,” and he would always qualify it, not morally wrong or legally wrong, but just his impetus was just do something. Just don’t stand around waiting and thinking. Just keep on moving, keep on doing something, which is one of my favorite quotes from him.

Pete Mockaitis
And how about a favorite study, or experiment, or bit of research?

Joe McCormack
The elusive 600 that I mentioned before we shared, I don’t know exactly where the original research came from, but it came from a woman, a consultant. And what I love the most about it is it gives a word or a name to a reality that people live with, and now they have a name for it. Like, “Oh, that’s my elusive 600.” And I’ve taught our courses at the Brief Lab for now over seven years, and that term has got a stickiness to it, and I owe a lot to that consultant who shared that with me.

Pete Mockaitis
And how about a favorite book?

Joe McCormack
One of my favorite books, the book is called “Isaac’s Storm” and it’s a book about a hurricane that hit Galveston in 1900. It’s a tragic part of history but it was a storm that nobody knew was coming. And we look at today like everybody knows in advance what bad things are going to happen, it’s like predicting the future. And this was a story about the technology and the science was advancing but it wasn’t quite there yet, and nobody knew. It’s a tragic story but it’s one about like our world is imperfect, and no matter how much technology we think we have, we’re always a little bit behind.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with listeners and clients; they repeat it back to you?

Joe McCormack
Well, in the work that we teach at the Brief Lab, one of the big ones we do in the world of being clear and intentional as communicators, “it gives people a sense of clarity and purpose when they talk, that I just did this day. I just love when people get that concept and use it because it makes them so much easier to understand.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Joe McCormack
Go to TheBriefLab.com and we have resources there. You can download two free chapters of the book “Noise.” We have tools that people can use. There’s a treasure trove of resources. We teach elite military organizations and corporate leaders and teams not only how to be concise communicators but now with noise, how to be clear thinkers.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Joe McCormack
Yes.

Pete Mockaitis
All right. Well, Joe, this has been a lot of fun. I wish you lots of luck in managing the noise and enjoying all the fun that comes with having that handled.

Joe McCormack
Thank you so much for having me.

483: How to Take Control of Your Attention with Nir Eyal

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Nir Eyal says: "It's not good enough to know what we should do... It's also about knowing what we should not do."

Nir Eyal identifies the surprising reason why we get distracted and how you can overcome it.

You’ll Learn:

  1. Why mainstream productivity advice doesn’t work
  2. The four steps to becoming indistractable
  3. The real motivation for all human behavior

About Nir

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming ProductsIn addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business ReviewTechCrunch, and Psychology TodayNir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), EventbriteAnchor.fm, and many others. Nir attended The Stanford Graduate School of Business and Emory University.

Resources mentioned in the show:

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Nir Eyal Interview Transcript

Pete Mockaitis
Nir, welcome back to the How to be Awesome at Your Job podcast.

Nir Eyal
It is so good to be back. Thank you.

Pete Mockaitis
Well, I think we’ll have a lot of fun talking here. It’s funny, your book wasn’t even close to out but we were already talking about it last time. So, I’m excited to dig into greater detail here.

Nir Eyal
Yeah, me, too. Well, what can I tell you? We got a lot to talk about since last time.

Pete Mockaitis
Well, we do. But, first, I need to at least touch upon your habit of running barefoot in New York City. What is this? Isn’t that gross and dangerous?

Nir Eyal
Oh, yeah. This is weird, right? Let’s see, so a few years ago. First of all, I want you to know, I have, for almost my entire life, hated physical activity of any sort, shape, or form.

And then I read this book called Born to Run which is this book that explores or has this hypothesis that. The way we actually kill the animals wasn’t by arrows and spears at first. It was that we evolved the ability to run after our prey. And, in fact, our people in Africa still, to this day, who do what’s called subsistence hunting, they run down animals, and that’s their dinner.

A long way of saying, I just thought that was super cool, and I thought, “Well, if that’s how we were born to run, right, to borrow from the title of this book, well, maybe I’ll give it a shot.” And part of the reason I always hated running was that I constantly had knee pain and joint pain and shin splints, and I decided to, first, use minimalist shoes, very, very soft, very, very small-soled shoes. And then I actually moved to barefoot-barefoot, like nothing on my feet, and this is the first time that I have run without pain. I still get winded, right? I run for a long time, or I run fast, but I don’t have anymore muscular pain or joint pain.

And so, I’ve been doing it for about four years now. And I moved to New York City a few years ago, and I kept it up around here, believe it not. I get a lot of funny stares and funny looks but, thankfully, haven’t had any injuries.

Pete Mockaitis
Well, that’s great. I guess I’m just imagining, no offense to New York, coming from Chicago, like a broken 40 bottles on the sidewalk, and “Argh.”

Nir Eyal
You know, what we’ve done here. You know, Indistractable, my new book, has so many pearls of wisdom. Now that people have heard this crazy thing I just told you, they’re not going to listen to anything else I say.

Pete Mockaitis
Yeah, credibility shot.

Nir Eyal
Exactly. This is not what the book is about at all. But I think if there’s one thread that does run through a lot of different things I do, is that I love to challenge convention, right? I love to overturn apple carts. And in an age where, you know, the entire time I’ve grown up, I’ve always been told that we need lots of cushion beneath our feet in order to protect us and help us run faster. And Airs and Reeboks, they all tell us that that’s what’s needed.

And so, I just really love this way that actually turns out that these thick-soled shoes may actually be part of the problem for a lot of runners, not for everyone, right? If you like to run and you like a lot of cushion and you’re not having any pain or discomfort, well, then good on you. Keep doing it. But, for me, it wasn’t working and I tried something else. And, in my case, it was running shoeless.

Pete Mockaitis
Okay.

Nir Eyal
And, by the way, I don’t run everywhere in New York. Like, there are paths that you can run on where it’s relatively clean and relatively safe.

Pete Mockaitis
All right. So, you’ve never had a nasty shard of anything get wedged into your foot and cause it to bleed?

Nir Eyal
Don’t jinx me, bro. But so far so good. No, I’ve never had anything. Because what’s interesting about the way we run is that if you run correctly, you should land very softly on the ground.

When you run without shoes, you actually can’t run incorrectly. It hurts. You feel it immediately. You get this feedback right away. And so, I don’t land very hard on the ground. It’s amazing how our feet have evolved to prevent injury.

Pete Mockaitis
Okay. Well, I’m satisfied.

Nir Eyal
Take my word for it. You don’t have to do it. It’s okay.

Pete Mockaitis
All right. Well, so you’ve been putting a lot of time in research into this notion of becoming indistractable. Can you share with us kind of why did this become a passion point for you and you’ve chosen to invest your energies here?

Nir Eyal
Yeah, so I wrote Hooked about five years ago, this book which was subtitled “How to Build Habit-Forming Products.” And that book is really about this question that I had at the time of, “How do we get people to use our products and services?” So many products and services out there are wonderful, they’re great, they improve people’s lives, if they would only use them.

And so, I wanted to understand the psychology behind how some of the world’s most habit-forming products do what they do, right? How do companies like Facebook and Twitter and Instagram and WhatsApp and Snapchat and Slack, how are they designed to get us to keep coming back? And wouldn’t it be great if we could take that same secret sauce and apply it to all sorts of products and services, right, to build healthy habits?

And so, that’s what Hooked was all about. I’ve looked for this book, I couldn’t find it, so I decided to write it myself. I taught for many years at Stanford at the Graduate School of Business, and at the Hasso Plattner Institute of Design, and that was the subject of my first book.

Now, shortly after that book was written, about a year and a half, two years after that book was written, I found that my behavior was changing in ways I didn’t always like, to be honest with you. I remember this one occasion, I was sitting with my daughter, and we had this afternoon together. And we had this book of activities that daddies and daughters could do together. And one of the activities was to ask each other this question, and I’ll never forget the question. The question was, “If you could have any superpower, what superpower would you want?”

And I remember the question but I don’t remember her answer because when she was telling me the answer to this question, I was busy on my phone. I was checking some bit of internet nonsense. And so, that’s when I realized, “Wait a minute, I wrote the book on how to build habit-forming technology, I understand the guts of how these companies do what they do, I teach companies how to build healthy habits, and yet, here I am, getting unhealthfully hooked myself.”

And so, I thought, “Wow, if I’m struggling with this, then I bet a lot of other people are struggling with this as well.” And this was several years ago. But, now, we definitely see that. At the time when I wrote Hooked I had to convince people that Facebook and Slack and WhatsApp and Instagram and all these products didn’t just get lucky, that, in fact, they were designed with consumer psychology in mind, that consumer psychology really matters, that these people understand what makes you click and what makes you tick better than you understand yourself.

Today, I don’t have to sell that anymore. People know this is true and, if anything, the problem is we overuse these technologies. So, that’s when I decided, as I do in the case of every time I have an idea for a book, I read everything I could possibly find on the topic of distraction, of psychology, of addiction. And what every other book said, the conventional wisdom, what we all hear today is that technology is the problem, that these companies are addicting us, that it’s melting our brain, that it’s hijacking us.

And the more I dove into that psychology, I realized it wasn’t actually true. Not only that, not only was it not true, it didn’t work, right? They all basically say the same thing. They say, like, basically the problem is technology, right? Cut it out of your life, do a digital detox, go on a 30-day whatever retreat, just get it out of your life, and that’ll solve the problem.

So, I did that. I followed the advice. I did what they told me, I went on a digital detox, I bought a feature phone that didn’t have any apps on it, I bought a word processor on eBay from the 1990s, they don’t even make them anymore, but has no internet connection, and that’s what I used to do my writing, and it didn’t work because I still got distracted.

I would start to write, and writing is really hard for me, it doesn’t come naturally, and I would say, “Ah, this is really hard. Maybe I’ll just read this book on the bookcase for a few minutes because that’s kind of related to my work,” or, “My desk needs organizing,” or, “I should probably take out the trash.” And I found myself constantly getting distracted, and that’s a big problem because, the fact is, if you want to do creative, in my field it’s writing, but no matter what creative endeavor you want to do, without focus, without doing what it is you decide you’re going to do, nothing gets done, right? All of your amazing genius ideas stays stuck in your head. You have to produce.

And this idea that the technology was the problem, one, it didn’t work, two, it’s super impractical because my audience and I live online, right? I need these tools to reach people who might be interested and who could be helped by the work I’m doing. So, all in all, I just was really disappointed with the current solutions so I started diving to the psychology of, “Why do we get distracted in the first place?’ I mean, to me, that’s such a fascinating question.

Aristotle and Socrates had this question 2500 years ago, this question of akrasia, they called it, this tendency to do things against our better interest. So, the question is, “Why is it that despite the fact that we know what to do, we don’t do the right thing?” We all know there’s tons of self-help books in the nutrition space, and they all basically say the same thing, right? Like, we know how to get healthy. Workplace productivity, we know how to be productive, just do the work, right? We know how to have better relationships. Be fully present with those you love. Why don’t we do it?

And so, that’s really the question I seek to answer in Indistractable, “Why don’t we do we say we’re going to do? And what would life be like if we were indistractable?”

Pete Mockaitis
Okay. That’s really juicy there. So, this is an ancient problem, the human being becoming distracted and pursuing things that are not in our best interest. So, the devices, I guess, Nir, you’re somewhat off the hook for addicting us all the more and destroying our lives. They are not 100% to blame and you’re sharing that is also, I guess, reduced as well. So, let’s hear it. What can be done with regard to this human tendency to defeat distractions, be they digital or otherwise?

Nir Eyal
Yeah. Well, I will tell you that in this day and age the technologies have gotten so good and so pervasive, as they have become more persuasive, that the world, if you don’t know these techniques, if you don’t become indistractable, they’ll get you. Not only that, they’ll get your work colleagues, they’ll get your kids. Like, the cost of living in an age where there is so many good things to explore, whether it’s online, whether it’s in social media, on YouTube, there’s so many interesting things to explore.

I don’t think it’s necessarily bad per se. it’s just that if you don’t have these techniques, it is easier than ever to succumb to distractions. So, it’s not your fault that these things exist. But here’s the sad reality. It is our responsibility. This stuff is not going away. And if you wait for legislators to do something about it, if you hold your breath waiting for the geniuses in Washington to fix the problem, you’re going to suffocate.

So, what I learned in this process is actually a very empowering and hopeful message, that we have more power than we know. That, in fact, by calling these things addictive, by thinking that they’re hijacking our brain, we are actually, ironically, making it so. It’s called learned helplessness. That when we say, “Oh, those algorithms are hijacking my brain and it’s addictive.” Especially when people talk about their kids, by the way, it’s fascinating, right? They’re absolutely convinced that there’s nothing they can do about it, that these kids are just addicted to these video games.

And, in fact, there’s been many studies done on people who are actually pathologically addicted to various substances like alcohol, like the various drugs, and it turns out, the number one determinant of whether someone recovers after rehab is not the level of physical dependency, it’s actually their belief in their own power to change.

And so, that’s really the message. If there’s one message of this book, it’s to look at the root causes of distraction and then do something about those root causes, not the proximate causes, starting with, and this is kind of, I’ll just name the four parts of the indistractable model, then we can dive deeper into the parts that interest you.

So, the indistractable model has these four parts. So, I want you to kind of picture in your mind here a number line, right? So, it extends left to right, it extends out from and into infinity, let’s say, so you have this horizontal line on one side, and on the right side, we have traction. Traction is any action that you take that draws you towards what you want in life, okay? The word traction actually comes from the Latin trahere which means to draw towards. So, things that you do, actions you take that move you towards what you want in life.

What’s the opposite of traction? Distraction. Right, the opposite of traction is distraction. Distraction is anything you do that moves you away from what you want in life, right? So, it’s anything you do unintentionally. So, the idea here is I’m not going to be the moral police and tell you video games are bad, but watching a sports match is somehow good, right? If it’s something that you want to do, whether it’s check YouTube, look at Reddit, watch sports games on TV, whatever it is you want to do, if you plan to do that activity, that quote “the time you plan to waste is not wasted time.” As long as you plan to do that, it’s traction.

If it takes you off track, right, if you’re with your daughter like I was, and I plan to spend time with her, and then I get distracted with my phone, well, that took me off track, it made me do something I didn’t want to do, so that’s distraction. Okay, so that’s traction and distraction.

Now, you’ve got this horizontal number line. Now, imagine two arrows pointing to the center of that number line, and these two arrows represent the things that either lead us to traction or distraction. They are two types of triggers. We have external triggers and we have internal triggers. External triggers are the things that prompt us to action in our environment that move us towards traction or distraction. So, the pings, the dings, the rings, anything that moves you to traction or distraction.

What also moves us to traction or distraction is the internal triggers which aren’t around us, they’re not in our environment. These are cues to action that start from within us. And what’s probably the biggest revelation that I had writing this book in the past five years was that distraction starts from within because all human behavior, everything we do is not motivated for the reason most people think. Most people think that motivation is about the pursuit of pleasure and the avoidance of pain. This is called Freud’s Pleasure Principle. Not true. It turns out we are not motivated by the desire to seek pleasure and avoid pain. Neurologically speaking, it’s pain all the way down.

All human motivation is prompted by a desire to escape discomfort. It’s called the homeostatic response. So, physically, if you think about, okay, you feel cold, you put on a jacket. If you’re hot again, you go indoors, you feel hot, you take it off. If you’re hungry, you feel hunger pangs, you eat. When you’re stuffed, okay, that doesn’t feel good, you stop eating. So, those are physiological sensations, this is called the homeostatic response.

The same is true to psychological sensations, right? So, when you feel lonely, what do you do? You check Facebook or maybe Tinder. If you feel uncertain about something, before you scan your brain, what do you do? You check Google. If you are bored, what do you do? You check Reddit or news or YouTube or all these different products to satiate that uncomfortable emotional state. Even the pursuit of pleasure, in fact. Desire is uncomfortable, right? There’s a reason we say love hurts, right, because even wanting something is psychologically uncomfortable.

So, this means, if we believe that all behaviors is prompted by the desire to escape discomfort, that means that time management is pain management. And if we want to do the things we say we’re going to do, in business, in life, in our creative endeavors, we have to understand how to master these internal triggers. So, that’s the first step. Master the internal triggers. The second step is make time for traction. The third step is to hack back the external triggers. And the fourth step is to prevent distraction with pacts. So, that’s basically the outline of this book. Lots of tactics, that’s the overall strategy.

Pete Mockaitis
Well, I’m fascinated by this principle here that it’s all pain avoidance and, I guess, you’re putting desire in the category of pain because I’m thinking, “Well, we certainly do things just for the fun of it.” Like, going on a honeymoon, I’m thinking.

When I went to Hawaii with my wife, it’s like there wasn’t something we were trying to escape. I mean, yeah, it was cold in Chicago but we were primarily thinking, “Oh, Hawaii. It’s going to be sunny and fun and enjoyable, and we’ll just get to be together.” So, I guess I’m just wrapping my brain around this notion that it is, in fact, all pain avoidance as opposed to pleasure seeking.

Nir Eyal
Yeah, so it’s a perfect example. So, why does the brain make us feel good, right? If the idea is that we have this pleasure response, we definitely have this response to pleasure. But, in fact, it turns out that we don’t do things because they feel good, we do things because they felt good in the past. We have a memory, an association that creates a desire, a longing, an uncomfortable itch that we seek to scratch because we have this memory of how it felt in the past. And that’s the driver. Even the pursuit of pleasure is itself an escape from discomfort.

Pete Mockaitis
Intriguing because I’ve had previous experiences of going on vacation or taking a break from responsibility and just hanging out with people and enjoy. Because I’m recalling that, I’m experiencing a desire, a form of discomfort, it’s like that is the thing I want, and I’m trying to escape that desire by doing it.

Nir Eyal
Right. Exactly. So, that longing, that wanting, that craving, is, in fact, what’s driving your behavior, driving your action.

Pete Mockaitis
And I’m intrigued now, I’ve heard in the realm of marketing, for example, that it seems like it’s almost always a better pathway in terms of effectiveness to deal in pain as opposed to pleasure. So, I’ve read that before, I don’t know. You do a lot of research. Can you lay it on me some studies that point to this truth?

Nir Eyal
Yes, so it’s not that we create pain, that’s sadistic, right? We would never want to create pain in our customers. It’s that the role of all products and services is to scratch some kind of itch, right? If the customer doesn’t have any kind of discomfort, there’s nothing for us to do. They don’t need anything. So, if you’re cool, if you’re chill, you don’t need anything.

So, for example, I was on a flight, this is a terrific example of the point. I was on a transcon flight and there was a guy in the aisle seat across from me, and he was clearly passed out, he had the pillow under his neck, he had a blanket on, he was sound asleep. And the flight attendant comes by, and she says to him, “Sir?” He’s sleeping, he can’t hear, so she says it again, she says it a little louder, she says, “Sir?” He doesn’t wake up. Finally, she says it even louder, she said, “Sir!” He wakes up, he’s like, “Whoa, whoa, what is it?” She says, “What would you like to drink, sir?”

And this is a perfect example of, “Would he want a drink?” “Yes, when he’s thirsty, not when he’s asleep.” And so, this is a terrific example of how, yes, we want things, right, he would want that water but only if he felt the internal trigger, only if he had that thirst, and that drove his desire to ask for the drink. When he’s sleeping, he didn’t feel the internal trigger. He didn’t feel that pain point, and so he didn’t need anything to help him out in that circumstance.

Pete Mockaitis
Okay. Well, so I’d love to talk about some of these internal triggers and pain management things on the inside because I think the external stuff, you’re right, I think we’ve hard a lot about, like put the technology away, avoid the temptations or distractions, lock it in another room or leave it in your bag or your car or whatnot. And I think I’m noticing more and more in my own life, it’s sort of like, “You know, if there is a bowl of chips in the kitchen, I will probably eat a chip. If there’s a bowl of grapes in the kitchen, I’ll probably eat a grape.”

And there you have it. It’s just that simple. It’s sort of like the environment itself is extending an invitation, “Would you care for a grape? Would you care for a chip?” It’s like, “Well, as a matter of fact, yes, I would. Thank you.”

Nir Eyal
If it’s right there, absolutely. So, this is called Lewin’s Equation, and we’ve known this for decades and decades now that our behavior is shaped by the person and their environment. So, the easier something is to do, the more likely people are to do it. So, if the external trigger is right there in front of you, it’s more likely that you will do that behavior. It doesn’t mean you’re powerless. And so, this is a super, super important point.

It is true that the world today is more potentially distracting than ever, and, by the way, it’s only going to get worse. If you think things are distracting now, wait a few years until we have virtual reality and God knows what else technologies we’re going to have. However, the antidote to impulsiveness is forethought.

So, as powerful as these technologies are, as powerful as these algorithms and these things that we’re carrying around with us everyday in our pockets, these minicomputers, as powerful as they are, we are more powerful if we plan ahead. If we don’t plan ahead, they’re going to get you, right? Just like that bowl of M&Ms, it’s going to be sitting there waiting for you. But we can plan ahead. We can take actions today that prevent us from getting distracted in the future.

Pete Mockaitis
Well, what are some of these most highly-leveraged actions we can take today to help ourselves in the future?

Nir Eyal
Yeah, so the first step has to be mastering these internal triggers that we talked about, that very first step. There’s only two ways to do that. We either fix the problem, we fix the source of the discomfort, or we learn methods to cope with the discomfort.
I give people lots of techniques that they can use that actually come from acceptance and commitment therapy, that come from a few other techniques. It really comes down to three things to master these internal triggers, to cope with these uncomfortable emotional states. It’s either reimagining the internal trigger, reimagining the task, or reimagining our temperament. And there’s all kinds of tools and techniques that we can use to do those three things.

One of the things we need to do, one of my favorite things that we need to remember, is not to believe these myths around our temperament. This is probably one of the most common self-defeating behaviors we see. You might’ve heard of this concept of ego depletion, this idea that your willpower is depleted, it’s kind of like a gas tank. This got me all the time. I used to come home from work, I’ve had a long day, I deserve to relax, so I switched on Netflix, and I’ve got no more willpower left, it’s been depleted so I’ll open up that pint of Ben & Jerry’s ice cream.

And it turns out, this idea that willpower is a depletable resource got a lot of credibility at some point, that there was some studies done a while ago now, more than a decade ago, but it turns out it’s not true, that these studies did not replicate. This idea of ego depletion is simply not true except in one case. That one case is when you believe it is true. So, if you were the kind of person who believe that they were spent, that their willpower is a limited resource, you behaved accordingly.

So, one of these lessons around reimagining your temperament is to stop believing these myths that you have an addictive personality, or you have a short attention span, or that your willpower is depleted, unless of course you actually do have a pathology, which is the case for some people but of course not the majority of people. But these traits, these beliefs that we have, that our temperament is somehow making us do these things are really self-defeating. We have to reimagine our temperament. That’s just one technique among many, many, many others in the book around mastering these internal triggers.

Pete Mockaitis
Well, could you give me, perhaps, the most compelling study or evidence bit about willpower being depletable is a myth and, in fact, you can go on and on and on?

Nir Eyal
Right. So, the right way to look at it, so this is an idea that was proposed around it. If that’s the case, if willpower is not a depletable resource, then what is it? It turns out that willpower, and this was proposed by Michael Inzlicht. He said that willpower is simply an emotion. We wouldn’t say, “Oh, I was having a great time until I ran out of happy,” right? That’s ridiculous. So, we don’t run out of an emotion.

And so, similarly, that the antidote then is to not to give ourselves this excuse that we deserve a break, that we’ve run out of willpower, but rather that this is a passing feeling. And so, I give techniques in the book around how we can deal with these uncomfortable emotional states. Just like any internal trigger, we can use these techniques from acceptance and commitment therapy such as the 10-minute rule, which I use probably every single day.

The 10-minute rule says that when you’re about to give into something, right before whether it’s that piece of chocolate cake, or, “I’m just going to check out something on YouTube, or look at my email even though I’ve planned something else to do,” we give ourselves 10 minutes. Ten minutes to let ourselves feel that uncomfortable emotional state, try and get to the bottom of what’s creating that emotional state, boredom, loneliness, fatigue, uncertainty, whatever it might be. And then, in 10 minutes, if we still want that thing, we can give into it. So, that’s just one tactic among many.

In fact, I have people kind of track their distractions throughout the day so that they can figure out the three categories of, “Is it an external trigger that caused the distraction, an internal trigger that caused the distraction, or was it a planning problem?” The planning problems are the things that we didn’t properly plan for on our day. That’s probably one of the most common problems that I see these days, is that, in this day and age, if you don’t plan your time, someone else will.

And so, you cannot call something a distraction unless you know what it is distracting you from, right? Think about that for a minute. How can we call something a distraction if we didn’t plan something else to do with that time, if we didn’t plan the traction in our day? So, I actually have an online tool that I built specially for this, anybody can access it, it’s free, where you can go and actually plan a template for your ideal week.

Now, it doesn’t mean you’re going to follow it rigidly, and if you go off track, you’re going to beat yourself up. No, no, no, that’s not the answer. The idea is that you have a template that you can look at and say, “Okay, what did I plan to do with my time, even if it is going on YouTube or Reddit or whatever, what did I plan to do with my time? And if I did anything that’s not that, that’s a distraction.” But you can’t do that unless you make time for traction, unless you do what I call turning your values into time.

Pete Mockaitis
Okay. So, we got the reimagining there with the willpower consideration. And how do we do the reimagining of trigger attacks?

Nir Eyal
Right. So, reimagining the trigger is all about changing our perception of that uncomfortable emotional state. And this comes back to self-talk. A lot of people, when they feel these uncomfortable emotional states, they’ve been conditioned, because of many of these distractions all around us, to impulsively jump to it. And the idea, instead, is to reimagine how we think about those internal triggers so that when we feel the uncomfortable state, we tell ourselves a different narrative. And people tend to fit into two different kinds of narratives. I call it the blamers or the shamers.

The blamers say, “Ah, it’s the distraction doing it to me. It’s the technology’s fault. It’s doing it to me.” The shamers say, “Oh, there’s something wrong with me. There’s something wrong about my temperament,” as we talked about earlier. And the answer is neither of those things. The answer is that it’s not about blaming or shaming. These are actions that we take and our actions can take, or can change, that is.

So, if we respond differently to these internal triggers, if we see them as, “Okay, this is difficult, this is boring, this is hard. I’m stressed right now, but that’s how we get better.” That’s my path to improving this skill, for example. It’s a much healthier way to look at it. And then reimagining the task, I draw from the work of Ian Bogost who’s done this amazing research around how we can make anything fun. And he actually hates, you know, we probably remember as a kid, the Mary Poppin’s method of putting a spoonful of sugar on stuff, and he says, “That’s actually terrible advice,” that we don’t want to layer…

Pete Mockaitis
Sugar is unhealthy.

Nir Eyal
Sugar is terrible enough. Right. Exactly. And it’s a purely extrinsic reward. And we know the difference between extrinsic and intrinsic rewards. When something is extrinsically pleasurable, we don’t stick with it for that long. We do it just for the reward. That’s the only reason we do it. So, when you pay people, for example, to draw a picture, if you pay them, they actually draw less creative art than if you say, “Hey, just do your best at drawing something creative,” because if they’re doing it for the extrinsic reward as opposed to the pleasure of doing something creative.

So, what Bogost suggests is to focus more intently on the task, add constraints to the task, so that is, in fact, the element of fun. And fun, ironically enough, doesn’t have to be enjoyable. Now that sounds weird, right? Isn’t fun supposed to be enjoyable? Well, not necessarily. We can use this idea of fun, focusing more intently on something, looking for the variability, what changes in the task. We can look for those elements to help us focus. And if we can focus on something, we can stick with it longer, we become better at it, and we do our best work.

Pete Mockaitis
And can you give us an example of how you would add some constraints or find the variability to make it more enjoyable?

Nir Eyal
Sure. So, for example, in my work, so as a writer, writing is really, really hard. I constantly feel this internal trigger of boredom, of stress, “Is what I’m doing good enough?” And so, the idea here is that I want to focus on the task more intently. So, what I do, whenever I feel myself feeling stressed about my work, I, instead, look for the variability. And this comes straight out of the techniques that many of these tech companies are using to keep us engaged, right? It’s called the variable reward. What makes a slot machine engaging, what makes television something that we can’t stop watching, is the variability, the uncertainty.

So, in my work, for example, when I find myself getting bored or stressed about the work I’m doing, I try and reassess, “What is the mystery here?” I try and look for the uncertainty, and I add in my own variable reward, my own intermittent reinforcement. So, what drives me to do my writing, in my case, but, of course, it can be different for anyone’s case, is the uncertainty, the mystery. So, you have to add some kind of challenge that you can put into the experience that makes it variable. The variability is what keeps us engaged.

Actually, this is interesting. It comes back full circle to where we started the conversation around my crazy barefoot running habit. So, it turns out that our brains are built to look for these variable rewards. If you can imagine, what kept our primal ancestors hunting, what kept them running and running and seeking was, in fact, the variability, right? Where was the animal going to go? How fast was it moving? That was all these variable elements that are core to our DNA that keeps us hunting, that keeps us searching. So, we can harness that primal instinct by looking for the variability where it may not, on the surface, exist.

Pete Mockaitis
And so, your running example, when you’re trying to add variable rewards for yourself, what are you choosing? You’re just looking for the mystery and so what else are you doing?

Nir Eyal
So, I’m looking for the mystery and focusing more intently on the task. So, it becomes about, “How can I answer this question? Where will this lead me?” You can also add various constraints. Bogost calls this a sandbox, so to speak, that, in fact, the worst thing a writer can look at, the worst thing an artist can see is a blank canvass, or a blank page. And so, what you want to do is to try and add constraints, a time constraint, for example, some kind of constraint around how you’re working to add that sandbox element to reimagine the task.

Pete Mockaitis
So, time is one. What would be some other constraints?

Nir Eyal
Yes, so output can be a constraint as well that you add, “How quickly can I do this task based on how much output is created?” All sorts of ways. So, Bogost talks about how cutting his grass is a great example that I talked to him about. Cutting your grass is not something that you would expect to be very entertaining, right? That’s something that typically people find it a chore. Well, he got super into cutting his grass. He learned about which type of seed grows best in his particular climate, and the different mechanisms of cutting the grass. It seems totally ridiculous at first, until you realize that people can focus intently on all kinds of crazy stuff. Right?

Think about that car buff that can’t stop obsessing and thinking about his cars, right? They’re totally into it, right, because they focus more intently on it. Think about the barista who’s crazy about coffee, and he wants to know every little detail. Think about the person who’s a knitter and loves and is totally engaged with all the variability and the intricacies of creating something. Now, for most of us, these specific tasks are work, but for these people, they’ve harnessed the power of reimagining the task so that it becomes play, it becomes fun.

Now, by the way, everything I’ve just told you is only one of four parts. We didn’t get to how to make time for traction, how to hack back the external triggers, and how to prevent distraction with pacts. So, there’s lots more in this book, there’s a lot that we didn’t get to yet.

Pete Mockaitis
Well, it’s intriguing to think that you can become fascinated by something that you previously were not fascinated by, and I guess you do so by focusing more intently and finding the mystery.

Nir Eyal
And it’s such a superpower. I mean, think about it, right? What if you could do that? Wouldn’t that be amazing? Like, what if you could make all sorts of tasks that are currently drudgery to you into something that actually holds your attention? To me, that’s just such a superpower as is becoming indistractable itself.

Pete Mockaitis
Right. And I guess it might help if you could maybe do a little bit of modeling of other people in terms of why is it you’re fascinated by knitting, and then they point out some things that you never noticed or thought of, and you go, “Oh, okay.” So, almost like you get a head start if you’re just really clueless about where to get going there.

Well, in our final minutes, I think there’s a couple things I need to cover. One, did you ever get the answer on your daughter’s preferred superpower?

Nir Eyal
Yeah. So, interestingly enough, I went back to her, as I was writing the book, and I actually was giving my first talk. The book wasn’t finished yet but I was asked to give a talk on what I’m working on these days so I decided to share some of the early findings from Indistractable. And I know my answer, my answer was, of course, I would want the superpower to become indistractable. I would want the power to always do what I say I’m going to do, to strive to have personal integrity. It doesn’t mean I’ll never get distracted. Being indistractable does not mean you never get distracted. It means you strive to do what you say you’re going to do.

But then I asked her, I sat down with her, and I said, “You know, I’m really sorry. I didn’t listen to what you said last time. I apologize. Can you tell me what your superpower would be because I’m going to give this talk and I’m really curious to hear what your answer would be?” And, honest to God, this is what she said, she said she would want the power to always be kind. That’s what she said. And, of course, I wiped my eyes, and I gave her a big hug because I was expecting her to say fly or be invisible, I don’t know, but she said to always be kind.

And I just thought that was so perfect because the fact is that being kind is not really a superpower, right? We all can be kind, can’t we, right? You don’t need to be born on some alien planet to have this power. Anybody can be kind. And the same goes for being indistractable. And that’s the message I really want people to hear with this book, is that when you understand the root causes of distraction, and you understand the techniques and strategies to manage distraction, anyone can have this superpower, anyone can become indistractable.

Pete Mockaitis
Beautiful. Thank you. Now, could you share with us a quote, something you find inspiring?

Nir Eyal
Here’s one of my favorite quotes, by William James, it’s, “The art of being wise is the art of knowing what to overlook.” And I think that’s a really fantastic quote because what I found in my years of researching the psychology of distraction is that understanding distraction is an underutilized trait, it’s an underutilized skill because it’s not good enough to just know what we should do, right? That’s not good enough, is to know what to do. It’s also about knowing what we should not do.

How do we keep ourselves from getting distracted? Because, at the end of the day, we all know, big picture, what we should do in our day, how to get fit, how to have a better relationship. Big picture, we know the answers. And, yet, we don’t do them. Why don’t we do these things? So, I think this is a great quote, “The art of being wise is the art of knowing what to overlook,” what we shouldn’t do, what we should not get distracted from.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Nir Eyal
Yes, so I think the challenge that I would ask people to consider is, “What is taking you off track?” Maybe I can actually give your listeners a tool, a distraction tracker, that I would challenge them to simply keep track, without judging, without beating yourself up, with being kind to yourself the way you would be kind to a friend. What is it that is taking you off track in your day? When you plan to do one thing, what are those things that distract you?

And just keeping that log, just keeping that record, and understanding that there are only three types of things that can take you off track, either it was an external trigger, an internal trigger, or a planning problem can help you start to categorize, and then effectively manage these distractions in your life so that you can make sure that you can use these technologies to empower you as opposed to being a slave to them, for example.

Pete Mockaitis
Well, Nir, thank you. This is fun and I wish you all the luck in the world as you pursue your superpower here of perfect integrity.

Nir Eyal
Thank you so much. It’s a pleasure.