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Feb 02
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1125: How to Reclaim Your Presence, Increase Your Influence, and Build Relationships that Last with Ravi Rajani

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Ravi Rajani shows you how to build meaningful relationships, one conversation at a time.

You’ll Learn

  1. The Three C’s of building trust
  2. What makes people say, “Tell me more”
  3. Why compliments come across as insincere

About Ravi 

Ravi Rajani is an international keynote speaker, transformational coach and LinkedIn Learning instructor, with over 65,000 people having taken his courses on Conscious and Charismatic Communication. Widely seen as one of the world’s top communication experts, mission-driven leaders, entrepreneurs and organizations such as Oracle NetSuite, T-Mobile, and Sherwin-Williams have engaged Ravi to help them and their people become masterful communicators so they can build meaningful relationships that amplify revenue growth and cultivate a culture of trust.

Off stage or camera, Ravi lives just outside of London, UK, with his wife, son, daughter and furry little West Highland Terrier. He loves the movie Limitless, a good stand-up comedian and a quintessentially British suit.

Resources Mentioned

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Ravi Rajani Interview Transcript

Pete Mockaitis
Ravi, welcome!

Ravi Rajani
You nailed the name. You nailed it.

Pete Mockaitis
Well, I practiced.

Ravi Rajani
First, there wasn’t even, like, “Cut. We’re going to have to run that back.” You nailed it. And because of that, I’m feeling good, I’m feeling great.

Pete Mockaitis
Thank you. Well, maybe that’s our first communication habit, perhaps, for limitless influence right there, say people’s names right.

Ravi Rajani
Yes.

Pete Mockaitis
Well, I’m excited to dig into your wisdom about relationships, the communication, and influence. So could you kick us off with a particularly surprising and fascinating discovery you’ve made about us humans and communication over the course of your career studying this stuff?

Ravi Rajani
The one that rings the most true for me right now is us humans spend a lot of time trying to be interesting versus leading with trying to be interested in the human being opposite us.

Now, for credit, Dale Carnegie said something along the lines of, to be interesting, be interested. And I do find that the more conversations I have with others, especially in the noisy world we live in today, which can create a lack of clarity and all of the side effects that manifest as a result of that, we can be busy, we can be running from meeting to meeting. And as a result, we lack presence.

And when we lack presence, we can often revert to, “Okay, reactive behavior.” And the way I look at reactive behavior is pulled from the spiritual wisdom of Kabbalah, which is any behavior that is grounded in lack, scarcity, or fear. So, me, meeting you, and leading with my accolades, awards, and credentials would be a form of reactive behavior. And that’s me trying to be interesting in the hope you will find me interesting.

But, actually, what I really should lead with is asking impactful, meaningful, and genuine questions. For me, I found that to be one of the most impactful ways to begin building rapport and meaningful relationship. But what about you, because you’ve had a lot of people on this show? What have you seen?

Pete Mockaitis
Yeah, well, I think that’s a really fun and solid one right there. And I liked the part you said about trying to be interesting. The word trying, just sort of the effort level required because it’s, in some ways, it’s much simpler to make eye contact, ask some questions, as opposed to, “Oh, yes, I was studying for my sommelier exam.” It’s like, “Oh, that sounds hard to, like, do stuff to be interesting.” Whereas if you’re just interested in people, then that’ll get the job done easier and feel better to them.

Ravi Rajani
Right. I mean, isn’t it hard to figure out what somebody cares about if you are dominating a conversation, doing all the talking?

Pete Mockaitis
Oh, sure.

Ravi Rajani
And, really, when we figure out what somebody cares about in this season of their life, that builds a beautiful foundation for a meaningful business relationship, and in life as well. But, yes, my friend, I subscribe to what you’re saying. I subscribe to what you’re saying.

Pete Mockaitis
Lovely. Well, so you got this book, Relationship Currency, what’s the big idea here?

Ravi Rajani
Well, the big idea is that, in a world obsessed with automation without intention, conversations that lack connection, and also growth without introspection, leaders, teams, entrepreneurs, and professionals are really engaging in short-term behavior that kills our long-term reputation.

And what I believe, more than ever before, is what we’re craving is human connection. We’re craving human connection, and we’re craving real relationships grounded in trust. And this book teaches five habits which will help people communicate in a way that builds trust in a conversation and earns meaningful relationship so they can receive more of what they desire in the long term.

Pete Mockaitis
That sounds handy. Tell us, what are a few super common short-term behaviors that kill long-term relationships that you see all the time?

Ravi Rajani
Well, tell me, I’m curious, from your perspective, in the arena of business, what is your pet peeve when it comes to conversations which you know are grounded in, let’s go back to the concept of reactive behavior, lack, scarcity, fear, short-termism?

Pete Mockaitis
Well, the first thing that comes to mind for pet peeve and business conversations is customer service things, in terms of, if I’m making a call to a company because I have a need, then it’s pretty drastic, right?

Like, I couldn’t ask the AI chat bots. I couldn’t find it on your website. I even used the Google and site colon website name. I mean, I need to talk to a real human who knows something about the thing by the time I call. And yet, they’re going to every length possible to push me away from having a real human who knows the stuff, talk to the thing.

It seems frequently. And, of course, some businesses do this excellently, but that was my first thought. Like, I saw that I had a package that couldn’t be delivered because they had to have a signature. I saw the email just before we got here, I was like, “Oh, boy, that’s going to be a process.” It’s, like, I think that’s probably my top pet peeve is that.

Well, if you talk about short term behavior, I guess it’s a matter of the organization, because I’ve worked with call centers before. The organization is looking to minimize costs as much as possible in terms of, like, dealing with all those customers and their issues. And so, yeah, the biggest pet peeve is customer service interactions with businesses.

Ravi Rajani
Isn’t it funny that when a company is trying to reduce costs, they forget at what cost? And it’s funny, you know, Pete, I had this experience just recently. So, I bought some electrolytes and amino acid supplements from a company here in the UK six months ago. And I recently realized, I was like, “I never received that package, yet they said it was delivered.”

So I dropped them an email, thinking that, “Nothing’s really going to happen here, but let’s see.” And it was incredible, the service. A human on the other end, emailing me fast, saying, “Hey, we want to make this right. This didn’t work out. Fill in this form really quickly, we’ve done most of it for you. We’ll get one out to you.”

Literally, I filled that form out two days ago and the supplements arrived today. And they’re like, “We’re really sorry for your inconvenience.” I’m now a customer for life. But I went into that being skeptical about if I would be a customer again. Within 48 hours, I’m now a customer for life.

And it’s so funny how these imperfect moments are actually gifts and opportunities for connection. Yet, as a society, we run away from imperfection. But actually, to be perfect would be denying our humanity. It’s just a funny world we live in.

Pete Mockaitis
That’s good. And, well, now I’m thinking about business in terms of, if you look at, in the universe of sales and marketing, folks can spend great sums to shout out to the universe, “Hey, somebody, maybe, please pay attention to us,” and they’re delighted if, I don’t know, one in a thousand people who hear an ad, you know, click or take some sort of an action.

And then, yet when you’re actually in there, it’s like, “Here I am. I showed up. I gave you money. I could be delighted and won over forever.” It’s like, “Nah.”

Ravi Rajani 
Right? The best way to explain it, as I see it through my lens, is nightclubs. Back in the day, nightclubs were a thing. And you would see certain nightclubs, the queues would be, it would feel like a mile long. You’d look at it and you’d go, “Damn, Pete, that looks awesome.” You wait in the queue for one hour.

Pete Mockaitis
“It must be cool if there’s a line.”

Ravi Rajani
It must be cool. It must be great. There’s a line, it must be good. One hour goes by, “Oh, it’s cold outside. But you know what? It’s going to be worth it.” Two hours goes by, you get to the front, and you’re like, “Oh, yes, I’m about to go in,” and you get there, it’s empty. The service is subpar. The drinks are awful. You see what I mean?

And I feel like we live in a world where we are prioritizing width over depth. We really are. And a big part of this book is coming back to a world where we prioritize depth.

Pete Mockaitis
Yeah, and I think that example is fun with regard to, you said there’s a line and then you get in and it’s empty, you’re like, “Oh, wait,” because then you know, and I remember there was a bar when I went to college, University of Illinois Urbana-Champaign, there was a bar that pulled this stunt all the time.

And it just made me hate them because as soon as you enter, it’s like, “Oh, I guess I was lied to. You were not actually at capacity. You just wanted to deceive us, you know, to create an illusion.”

And I think that it’s quite common to have just little…It seems like, in marketing, for example, we’re not outright lied to, but we’re misled. It’s like, “Okay, technically your AI software product can sort of, kind of, do the thing that you say it can, but, really, it doesn’t actually save any time for the purpose for which you’re marketing it in a real-world scenario.”

So I feel, like, that’s the case with a lot of things, it’s like, “I’m not getting a full-blown lie. Like, being told yes when it’s really no. But there’s key omissions that allow me…” there’s probably a great word for this. Is it dissemble? I don’t remember the word. To be led, to be very deliberately said a number of things that lead me to infer that which you want me to infer, though you know it is not entirely true. There’s got to be a word for that.

Ravi Rajani
There must be. I mean, I don’t have one for it, but what is coming up, Pete?

Pete Mockaitis
But it ain’t honest. It ain’t honest, it ain’t candid, it doesn’t make me trust.

Ravi Rajani
Well, the key word there, like you said, trust. So how I see it, is trust, yes, is a buzzword overused by politicians, business leaders, companies, marketers, the list goes on.

But I’ve been really thinking for some time about, “How does one establish trust?” And when I tapped into my intuition, my story, and my experiences, I came up with something called the three Cs, the three C’s of trust. And when we earn that, we’re to earn trust, so the first C is connection. The second C is character. The third C is competence. So let’s take a look at each of them.

So connection, for me, is the emotional glue that forges a bond between two human beings. Then you have character, which is the invisible values which travel with your energy, verbal communication, and nonverbal communication. And then, we have competence, which is one’s ability to signal their ability to solve somebody’s problem and, ultimately, increase or decrease their credibility stock.

And we live in a world where, “Okay, I’m going to connect with you. I’m going to pitch you the right story.” “Great, I’m bought in.” But now, like you said in your example, I haven’t really received what I paid for, per se. So, actually, I don’t believe you have a character of integrity. Done.

Now, even if you connect with somebody, and they can solve your problem, but they have a shady character, are you going to be in business with them for long? No. Even if you connect with somebody and they’ve got great character, but they’re just likable, but they can’t solve your problem, that’s only going to get you so far. I mean, you could play this in several ways, but you see where I’m going. You really need all three singing and dancing at the same time.

Pete Mockaitis
Yeah, I like that a lot. It’s catchy, easy to remember, and it’s in order. It was like, first, “I like this guy.” Second, it was like, “Okay, it seems like they’re being straight and direct and following through, just like the way they said they would. And sure enough, they’re getting it done nicely. I like what I see in terms of the product service delivered on the other side. That’s cool.” So you’ve also got five communication habits. Could you run us through these?

Ravi Rajani
Yes, so habit one is transform your story. Habit two is ask conscious questions. Habit three is unearth your charisma. Habit four is tell stories that inspire change. And habit five is become the trusted guide.

Pete Mockaitis
I love this. Now, can you tell me, if I develop and do these five things well, what will happen for me? What kinds of results? Could you share a cool story to illustrate?

Ravi Rajani
Magical things, Pete. But the way I see it is, when one is able to embody these five habits, and by the way, it doesn’t happen overnight. Unfortunately, there are no shortcuts, magic bullets, quick fixes. This is a process where you ascend the competence ladder until you get to unconscious competence.

But really, the outcome of this is, once again, being able to build a meaningful relationship through communicating for trust, and the outcome being, yes, increased revenue, yes, leadership growth, but a culture of trust and an environment where people actually want to belong, which is important.

Pete Mockaitis
That sounds good. Well, can I hear a story of someone who did just that, that they saw a transformation when they started doing this stuff?

Ravi Rajani
Okay, let’s talk about a specific transformation that happened to me. Let’s talk about this, okay? So, this, by the way, connects to habit number three, which is unearth your charisma. But let’s start with this.

So I believe that we have charisma all wrong in society. I believe I had charisma all wrong for many, many years because I used to think, Pete, it was about receiving accolades, awards, being the smoothest talker, being in the spotlight, etc.

Now, I’ve got to thank my younger self for doing the best he could with the awareness that he had at the time, but how I look at it now is an innate superpower that allows somebody to feel significant in our presence, meaning communicating in the way that makes somebody feel like they matter.

And inside of the book, something I talk about is how imperfection equals connection and how it can break down barriers. So get this, I can’t remember the exact year, but I have a feeling it was like summer ‘22, summer 2023.

But, anyway, I’m on a Zoom call with the COO of a SaaS company headquartered in Singapore. Now, he had heard me speak, you know, a couple of months back, Pete. So, he has some context on me. I had very little context on him.

So we kicked off the call. We get the corporate niceties out of the way. And I see a picture in his background, and I thought, “Okay, what a beautiful opportunity to build rapport.” So I say, “Oh, hey, man, that picture over there, oh, that’s an incredible picture of your daughters over there. How old are they?”

Thought nothing of it. I hear a pause. And he’s confused. He looks back and he looks at me. He looks back again, but this time his head is stuck looking at the wall and I’m thinking, “Is this dude going to turn around?” And he slowly turns his head around, but this time he’s smiling like a Cheshire cat, and he says, “Ravi, that’s not my daughter. That’s my wife.”

Okay. So I’m squirming, right? I’m squirming like a looney tune, and I’m thinking, “I’ve blown this. This sucks, oh, my gosh. That’s all folks,” right? That sort of energy. The best thing happened. It instantly humanized the conversation. It instantly broke down barriers, and that conversation went on for an hour long, an hour plus long. And we really deeply connected.
And here’s what happened at the end. He said, “Hey, I’d love for you to come in and deliver a storytelling workshop for our sales and customer success team. Are we doing it?” I said, “Yeah, let’s do it.” And here’s the thing, here’s what I find, Pete, is so much of the time through life, we try and deflect imperfect moments, cover them up, already shy away from owning our mistakes.

And I’m finding, more so than ever before, that when you feel or see a mistake appearing, pause, smile, and say, “This is a gift. This is a gift,” and use that imperfect moment as an opportunity to showcase your humanity, because, otherwise, we can just end up being corporate robots.

Pete Mockaitis
Yeah, that’s well said because it feels so rare that someone, especially if you’re proactive, in terms of, like, if they let you know about the mistake in advance, like, “Hey, just so you know, unfortunately, we made this mistake. We’re so sorry. Here’s how we’re going to fix it.” You’re almost taken aback, like, “Oh, okay. Well, understood. Thanks for letting me know.”

And then it’s like, “All right, I know this person is not trying to hide something.” It’s a good feeling. So, lovely. I hear you that that is a great trust builder and we can feel better about mistakes as a result, as they come about. Well, could you then share with us a couple of your top tips or perspectives for putting these five habits into practice?

Ravi Rajani
Yeah, you know, each habit has a practice. And the idea is, when you engage in the practice, you’re engaging in a new behavior, which substitutes an existing behavior. And when you engage in that behavior long enough, what will happen, a proportion of those behaviors will turn into habits, hopefully positive habits, which point towards the North Star that you care about in this season of your life.

Now, one of the most popular practices sits inside of habit two. So habit two is about asking conscious questions, Pete. And, by the way, when I say conscious, what I’m talking about is asking questions that are grounded in positive intentionality.

Now, when I say positive intentionality, there’s a difference, Pete, between me asking you a question because I’m secretly trying to lead you to a product or service that benefits my bank balance at the expense of yours, versus asking you a question that’s designed to actually get to the heart of your truth. So that’s really what we’re talking about here.

Now, there are different types of conscious questions that I teach, but one of them I’d love to share now is empathetic questions. Now, empathy, a bit of a buzzword, let’s be real, so let’s define it. How I see it is being interested in what somebody is emotionally invested in, in this season of their life, aka, as we said at the top of the show, caring about what somebody else cares about.

How do we show that? Because I can tell you, Pete, “My friend, I care about you. I care about what you care about.” And it’s like, “Okay, cool, show me.” How do you show somebody without shoving it down their throat? Well, I’d like to introduce you to what I call the what, feel, who method.

So picture this. Okay, you’re a leader. You’re busy. It’s a noisy world. Meeting to meeting to meeting and you’re late for a follow-up meeting with a new team member. You walk into the room, you slam the door, you’ve got a sandwich in your mouth and you say the following words, you say, “Ah, hey, Pete, how are you?”

Harmless, but here’s my truth, they’re lazy. That’s lazy. It’s unintentional. It’s unintentional and it’s lazy. What we’re looking to do is build depth and intimacy in a relationship. So the what, feel, who method. Instead, what I could say is, “Pete, the last time we spoke, you mentioned that you and your wife were moving home, but you were feeling super stressed because your daughter was feeling really unhappy about the change. How has she settled in?”

All of a sudden, you are sharing a story with me about how things are in your personal life. I’m showing you that I care about what you care about by remembering what’s important to you in this season of your life, moving home, how you felt about it, stressed, and who it’s impacting, your daughter. I’m showing you that I care, that I have empathy without shoving it down your throat.

Now, that is, for me, anyway, so much more potent and powerful than, “Hey, how are you?”

Pete Mockaitis
Well, yeah, absolutely. Yeah, that’s good. And it’s interesting how it’s easy to do and it’s easy not to do exactly this, because you’ve heard that’s what’s going on in someone’s life, and yet, in the course of living our own lives, when we re-encounter that person, it just doesn’t seem that top of mind.

But it’s quite possible to, I don’t know, take notes, have a pause before you begin the conversations, to say, “What is probably important to this person right now in the background?” It’s like, “Oh, of course. Well, they had that big date, you know? Their kid went away to college.”

And so it’s, like, it takes, for me at least, a stop-and-prompt-myself moment to actually execute that because I have found myself in so many conversations, where someone brings up the thing that they brought about their life that they had brought up previously. It was like, “Oh, jeez. Duh, I should have asked you about that.” So, yeah, it’s easy to do, it’s easy not to do.

Ravi Rajani
It is. My question to somebody who’s feeling that way is, “If it was working for you, you wouldn’t still be listening. You wouldn’t still be listening to this part of the show.” So, I often feel there can be resistance around trying something new.

And here’s what I would say to the listener is, look, this is my truth. It doesn’t have to be your truth, but try it on for size.

Pete Mockaitis
Do you get pushback when you suggest people do this? Because it sounds like, “Duh, of course, we should all do this, but we just forget. So maybe be conscientious and thoughtful about not forgetting.” But are you telling me people say, “Oh, Ravi, I could never do that.” Like, what’s that resistance sound like?

Ravi Rajani
Well, the resistance doesn’t sound like that. It’s a lot more subtle, I find. And it’s not necessarily related to this specific practice and habit, but, in general, what I find is when the cost of making change outweighs the cost of just staying as is, aka, the status quo, people are happy to sit in the status quo. So when you introduce something new that challenges their way of doing things, their viewpoint of the world and belief, you can often get resistance, right?

And it could be through disengagement in a workshop, you know, a corporate workshop where somebody may not have actually paid out of their own wallet to be there, right? Their leader’s paid, they’re getting told, “You should come in here.” They’re like, “Ah, I don’t want to listen to this. I don’t want to try this,” or whatever it could be, “I don’t want to try something new.”

And really, what we’re, I believe, anyway, that we’re selling, whether you’re selling a product, a service, an idea, or a vision, you’re actually selling change. You’re asking somebody to depart from a current set of behaviors and adopt new ones. And that is hard. If change were easy, my friend, everybody would stick to their New Year’s resolutions.

Pete Mockaitis
Okay. Thank you. Well, I’ve also got to hear, you’ve got a tip for pitching yourself in 12 seconds. What’s the story here?

Ravi Rajani
Oh, gosh, where did you get that? Where did you get that? That’s brilliant! Where did you get that from? Is that AI?

Pete Mockaitis
We stalked you for hours. We stalked you for hours before we have this conversation.

Ravi Rajani
Did AI stalk me or something? Because that’s brilliant.

Pete Mockaitis
No, human beings.

Ravi Rajani
Wow, I like that.

Pete Mockaitis
Shout out to my team, yeah.

Ravi Rajani
Kudos. Kudos to the team. Okay, cool. So there’s something I don’t even talk about in the book, but it’s something called the magnetic message. And some of you will be thinking, “What are you talking about?” Let’s take it back to when Steve Jobs first released the iPod.

Now, he didn’t come out on stage and pitch the features and the functionality of the product. No. He did something different. He said something along the lines of, it’s like having a thousand songs in your pocket, “Rah! Rah!” That’s the crowd going wild, right? And it became viral worthy. I don’t even know if virality was a thing there, but if it was, he would have gone viral.

Now, that’s a metaphor. What I’m talking about with the magnetic message is something which embodies that energy, but through an analogy. So, a couple of years back, I was working with a SaaS company in the US, and for one area of their business, they worked with product leaders. And if I had to describe what they help them with in one word, it would be innovation.

But they can’t go to events, well, they can if they want to, I wouldn’t suggest it, but they can’t really go to events and say, “Well, we help product leaders with innovation,” right?

Or, we can’t say, “Well, on this one fine day in 2006, our founder…” like you can’t lead with a story. We need to earn the opportunity to share a story. So how do we do that? By sharing a 12-second magnetic message, aka, an analogy.

And one that I came up with for this team is, “So, you know how Blockbuster struggled to innovate and just allowed Netflix to crush them? Well, what we do is help product leaders prevent their company from becoming the next Blockbuster.”

Pete Mockaitis
I love that Blockbuster example because it’s really emotionally resonant and reminds me of Vince Gilligan, who’s my favorite show is “Breaking Bad.” He’s got these high-concept pitches, like, “Breaking Bad” is, “I’m going to take Mr. Chips and turn him into Scarface.” Or, “Pluribus is the most miserable person on earth must save the world from happiness.” And it just makes you go, “Huh, what? I got to know all about that.”

Ravi Rajani
Isn’t that brilliant? Like, that’s something that punchy, because you are really, what you’re trying to do is earn the following question, “Tell me more.” You know, I worked with a hotel, a large hotel group last year, and they were thinking about how can they pitch their wedding venues.

And one thing that we came up with was comparing it to flying on a first-class flight and how everything is taken care of so you can focus on the journey, really, and the thing that really matters the most. And we created an analogy around that, that’s sticky. It’s universal. It hits.

And, really, with that Blockbuster analogy, what it’s really grounded in is something which every human being can relate to, which is a fear of being left behind. Nobody wanted to be left behind in the tribe back in the day, right? So a fear of being left behind, a lack of evolution, we can all relate to that. So. for me, anyway, that’s how I look at it, often entering a conversation with something like that.

Pete Mockaitis
You’re right. It’s like… It’s the difference between conceptual, theoretical, talking about something versus, “Oh, yeah, I understand.” It’s, like, we’re connecting to stuff that’s already nicely lodged in our brains and has some emotion. Like a product manager is like, “I don’t want to be like Blockbuster,” you know, or, it’s like, “Oh, I remember Mr. Chips and I remember Scarface, and, whoa, that’d be a crazy transformation,” right?

So, we’re sort of latching onto some embedded emotional associations and language that’s really meaningful. Whereas, sometimes, when I see kind of corporate speak is sort of like, “Well, we provide a diverse array of advisory services for the mid-tier business leaders.” It’s like, “Huh?” As opposed to, you know, “We make sure you don’t run out of cash.” It’s like, “Oh, yeah, we’re worried about that. That sounds helpful. Tell me more.”

Ravi Rajani
I hear you, my friend. And I also feel as though there is a journey with that. Often, we have to start with the corporate spiel to get to realize this is not connecting to eventually get to something which is a little bit spicier. So what else you got up your sleeve, because that was a good question? What else you got up your sleeve? I’m curious now.

Pete Mockaitis
Certainly. I would like to hear about your thoughts on compliments and awkwardness.

Ravi Rajani
I love how you say awkwardness, okay? Here’s how I see it. So, interestingly, there’s a dude called Professor Norihiro Sadato. And in his piece of research, he found that when we receive a compliment, it actually activates the same part of our brain that lights up when we receive a financial reward. Cool, huh?

So compliments are great. Compliments work, but don’t be Mr. Creepy and start giving too many compliments, inauthentic compliments, inappropriate compliments, and say, “Yeah, Ravi told me to do it.” Don’t weaponize what I’m about to share. Okay, disclaimer.

So I could say to Pete, “Great presentation. Good presentation.” Great intention, but the delivery lacks, once again, intimacy and depth. Or, I could say, “Pete, that was one of the most impactful presentations I’ve heard at this trade show, literally all day.”

“In the first three minutes, when you shared that personal story about imposter syndrome as a new CEO and how you overcame it, wow, that was super powerful. And you know what, funny enough, you’ve actually got me thinking about how to use more personal stories in my own presentations. Thank you for that.”

So, the difference there is what I called the ASI framework. The second compliment had authenticity, specificity and impact. Authenticity, what I’m talking about here is leading with a genuinely positive observation. S is specificity, so avoid being generic. And I is impact, sharing how this specific moment has impacted you personally.

Pete Mockaitis
Absolutely. That’s all the difference between great speech and the real deal. That’s good. All right. Well, tell me, Ravi, anything else you want to make sure to mention before we hear about some of your favorite things?

Ravi Rajani
I’m very excited about the audio book of this book. I don’t know why I just felt like saying that. But anyway, hit me with these questions. You’ve asked incredible questions today. So I’m looking forward to some curve balls.

Pete Mockaitis
Oh, sure. Well, it’s pretty straightforward. Tell me about a favorite quote, something you find inspiring.

Ravi Rajani
Okay, so are you a Christopher Nolan fan? Batman? I mean, Batman?

Pete Mockaitis
Absolutely. Among the best. Among the best.

Ravi Rajani 
Incredible. Incredible. So, Bruce, aka Christian Bale, is on his jet with his butler, Alfred, and he says, “People need dramatic examples to shake them out of apathy. And I can’t do that as Bruce Wayne. As a man, I’m flesh, I’m blood, I can be ignored, I can be destroyed, but as a symbol, as a symbol, I can be everlasting.”

Pete Mockaitis
All right. And a favorite book?

Ravi Rajani
Let me give you one which I haven’t finished yet, but Essentialism by Greg McKeown. So love the idea of less is better.

Pete Mockaitis
And a favorite tool?

Ravi Rajani
I’ve recently been digging deeper into Claude AI and I’m liking it.

Pete Mockaitis
All right. And a favorite habit?

Ravi Rajani
Telling stories that inspire change, aka, habit four inside of the book.

Pete Mockaitis
And is there a key nugget you share that folks really connect and resonate with and they end up quoting back to you often or retweeting, etc?

Ravi Rajani
One I’m hearing recently is, I’ve heard recently, was “The depth of your questions dictates the depth of your relationships.”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Ravi Rajani
Where I hang out the most right now is LinkedIn. So what I’d love to know is, if you are listening to this right now, drop me a DM and let me know what impacted you the most in this episode. I’d love to know.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ravi Rajani
Well, if you are looking to be awesome at your job, I’m biased, but I will say learning how to communicate with influence should be high on your priority list.

Pete Mockaitis
All right. Ravi, thank you.

Ravi Rajani
Thank you, my friend.

Jan 19
0

1121: How Managers Can Lead Better TODAY (Not Someday!) with Ali Merchant

By | Podcasts | No Comments

Ali Merchant reveals the small shifts you can implement today to become a better leader immediately.

You’ll Learn

  1. How to make difficult conversations easier
  2. The three things exceptional managers do
  3. How to upgrade your one-on-ones with one question

About Ali 

Ali Merchant has spent two decades scaling Learning & Development departments for public companies, tech brands, and the world’s largest ad agencies. Today, he’s the founder of All-In Manager, a leadership development firm that trains and coaches managers to become leaders. 

Since 2018, Ali has trained thousands of managers and coached hundreds of senior leaders worldwide. He’s also the author of The All-In Manager: Become a better leader today, not someday. Ali lives in Chicago with his wife, Sarah, and their dog, Lenny.

Resources Mentioned

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Ali Merchant Interview Transcript

Pete Mockaitis
Ali, welcome!

Ali Merchant
I’m grateful to be here. Thank you, Pete.

Pete Mockaitis
Well, I am grateful to have you here. In preparing, I noticed that you signed up for the email list in 2017. So, like you are a legit fan of How to Be Awesome at Your Job, and I’m legit excited to have you here.

Ali Merchant
So, I’m beaming here. I have a big smile. And before we started recording, I was telling Pete that I would listen to this incredible podcast in 2018 on the train, in the cold Chicago winter, thinking that maybe, maybe I would turn up here. So, it took me seven years, but I am super grateful that we’re doing this today.

Pete Mockaitis
Well, me too. Me, too. Well, you’ve got a great book here, The All-In Manager: Become a Better Leader Today, Not Someday. So, I’d love to start with any particularly surprising and fascinating discoveries you’ve made about effective management from your years of researching and putting this book together.

Ali Merchant
Difficult conversations do not ruin relationships. Avoiding difficult conversations, typically, tends to ruin a relationship between a manager and an employee, which was fascinating to me because, I don’t know about you, but I’ve avoided a lot of difficult conversations in my life.

Pete Mockaitis
Well, that’s really beautiful in terms of, if we think about the avoidance of difficult conversations that’s mostly driven by fear, emotional resistance. And then you’re saying, “Au contraire, we can flip the risk profile on its head.” You’re more likely to lose by avoiding the conversation than by engaging in the conversation.

Ali Merchant
Yeah, and in the book, I talk about this idea, and let’s see if we can relate to this, when it comes to having a difficult conversation, what I find is all of us are kind of on a spectrum. Some of us are avoiders, but we don’t confront the person.

So, if Pete, I have a problem with you, I’m not going to tell you what my problem is, but I’ll go to happy hour with my wife and I’m going to complain to my wife about you, right, or I’ll tell the dog that, “Oh, my employee Pete, oh.” I won’t talk to you. That’s the huge problem.

But on the other end is we have these impulsives who will have a difficult conversation, but they’ll shoot from the hip. They’ll tell you, “Pete, you know what? You’re just not professional enough.” That tends to ruin the relationship as well. In the middle is what I call a responder who doesn’t hold back, who doesn’t shoot from the hip. That’s why you choose the word responder. He or she doesn’t react. They respond through a specific step.

And if you do that, chances are you’re actually going to end up building a better relationship by having a difficult conversation than the opposite.

Pete Mockaitis
That’s great. And I’m curious, does this also apply for the individual contributor who’s thinking, “Oh, yeah, I want to share something with my manager, but I don’t know if that’s really going to go over well. I don’t know if that’s my place. Aargh! Could he yell at me or cast me out of their good graces or withhold cool opportunities from me”? Within that zone, what’s your perspective there?

Ali Merchant
Yeah, and that’s a good question, and it’s a tricky question, and the cop out answer is, “Well, Pete, it depends,” but you know what? We’re going to lean in a little bit here. The same principle applies here, which is you want to confront the problem, but you want to confront the problem correctly.

Now, the stakes are way higher if an employee confronts their manager than if a peer confronts another peer or if a manager confronts a direct report. But to answer your question, yes, I would still encourage a direct report to summon the courage and have that conversation. But, Pete, I want to be very clear here. I don’t want us to just whiff it. I want us to do it correctly at this point.

Pete Mockaitis
Well, how do we do it? Let’s hear it. What does correctly mean?

Ali Merchant
Right. So, what correctly means is we have to prep for it. And again, that’s common sense, but that’s not common practice. What happens is we keep avoiding it and then we just attack the person, like, pinch, pinch, pinch, and then crunch. And then it just breaks the dam. That’s not how you want to do this.

So, we’re going to parse this a little bit here. We’re going to, first, talk about how a manager can talk to an employee and then we’re going to flip this and do an employee to a manager. How does that sound?

Pete Mockaitis
Sure, yeah.

Ali Merchant
Yeah? So, if I’m a manager, and Pete is my employee, Pete, you’re a good person but you’re struggling in this example here. The first thing I want to do is, before I tell you you’re struggling, you’re doing this thing incorrectly, or you need to step up, or you need to be more visible, the first thing I’m going to do, and this is a little controversial, is I’m going to take your permission before I even give you my feedback.

Now, when I teach this, a lot of senior leaders are like, “Oh, are you asking me to take permission from my direct report before giving them feedback?” And my answer is, “Absolutely.” The reason why taking permission is important is because I want us to level the playing field first.

And if I come to Pete, and I ask Pete, “Hey, I’m noticing certain things here, and I want to share those certain things with you. What’s a good time for us to talk about it?” Now, Pete, if you’re just like any other human, your heart’s going to beat a little faster. You’re like, “Okay, maybe I’m in trouble.” But, regardless, if we’ve built a little bit of psychological safety, I am giving you a little bit of context and I’m asking you, “Hey, man, let’s talk about it when we’re ready.”

Now, let me kind of add a story to this because it’s important for us to understand the method behind this. So, 2014, I was extremely sick. I was in the hospital for some really difficult surgeries. My wife was at work. My wife’s boss knew I was going through some surgeries.

My wife comes to the hospital and we’re talking, and she starts to cry, and I’m like, “What’s going on?” And she’s like, “Oh, you know, my boss knows I’m really stressed out. He knows you’re going through these difficult surgeries. And he just laid into me, gave me all of this feedback and, you know, he’s right, but I just wish he would have read the room a little bit. He would have waited before giving me that feedback, right?”

And I’ve never forgotten that moment and, yes, this is my wife, but I’ve heard this over and over again from people, but just, “You know what, my boss just came in on a Monday morning and just told me, and I just wish he would have asked me if I was ready to receive said feedback.”

So, the first thing I do is level the playing field, ask for permission. Again, that’s simple, common sense, but not common practice, right? That’s step one.

Pete Mockaitis
You know, I’ve loved it so much, Ali, right there, is that it’s funny because I feel like, you know, I’ve had, I don’t know, a number of therapy sessions in my day, and, at times, recurring. And what’s so funny is the timing makes all the difference.

Because, I mean, I’ve been told, not to pat myself on the back, but that when in certain contexts, like, I don’t know, going to confession, you know, literally the confession booth in a Catholic church, or therapy, or whatever, it’s like, we’re going some places, you know, it’s vulnerable, it’s sensitive, we’re getting into it.

And, like, I will go all in, to use your terminology. I will go all in and say all the things that it’s sort of like max, max vulnerable. And people seem, I guess, impressed, like that’s rare, or maybe they’re just great at affirming me. But I’ve had those environments where it’s like, “Oh, this is the time and place for us to go there, but this other person’s holding back.”

And what’s funny is, for me, and it sounds like what you’re saying is for many or even most professionals, the same principle is at work. It’s like, “We can get into it, but they want some prep, some heads up. I got to get in the head space. I’ve got the time, the energy, the emotional resilience to take on this challenge.” Just like, “Well, hey, I’m warmed up. I’m wearing my gym clothes, so let’s lift some heavy stuff.”

As opposed to, “Hey, man, can you help me move this couch?” Like, “Oh, I guess I could,” but it’s much more unsettling when it’s a surprise and you’re not in the zone for it.

Ali Merchant
Right. And you used the word time and a place, and that’s what’s literally happening, where, Pete, if you realize, I am giving my employee more control by asking them, “Hey, we do it when it’s the right time for you, okay?” That’s really important. And I like the confessional example because, when you’re giving confession, you’ve chosen to do that interestingly enough, right?

Pete Mockaitis
Yeah, and it’s true.

Ali Merchant
In this dynamic, I’m giving you the choice here at this point.

Pete Mockaitis
You’re right. And with regard to choosing, it’s so true. It’s like, “Oh, maybe I should go to confession.” It’s like, “Hmm, not today. I can’t handle that today. Let’s try maybe tomorrow.”

Ali Merchant
Right, exactly. Now, I’m going to throw a curve ball here. When I teach this, someone always asks, “As an employee, can I say no to my boss that today is not a good time?” And in the book, I talk about this idea of establishing psychological safety first, which is, if you’re working with a manager who is a reasonable manager, they’re going to respect your no. In fact, they’re asking for the right reason. They’re okay if you say no at this point.

So, the first step is let’s get permission. It’s easy. You don’t even have to read the book to figure out how to ask for permission, right? The second step, Pete, people really skip this one all the time and it kills the conversation. The second step is, before you tell me what you want to tell me, do me a favor and tell me why you want to tell me that.

So, you have to share your intention with me first. So let me give you an example of what that looks like. And this example comes from my life. This is what my boss did to me a long time back. Well, I think this is 2005, 2006. I was part of a four-person team. Three people got promoted, I did not. That gutted me. I was like, “I’m better than all these three people. How come they’re getting promoted, and I’m not?”

And this is in San Francisco. I clearly remember, around 1:30, my boss emails me, he calls me into his office, and he says, “I want to tell you why you didn’t get promoted.” And then he tells me, “I have higher expectations from you and I know you can meet them, but you haven’t at this point. Here’s what’s going on.”

Now, if you think about that, what he did in that moment is he sided with me over the problem. He shared his intention before giving me a lot of the other bad news, right? So, the first step was, “Get permission.” The second step is, “Tell me your why,” or share your intention. Give me the why before you tell me the what.

Now, as far as the third, fourth, and fifth is concerned, I’m going to give you a really simple framework. And I’m a simple guy, simple works. The framework is “What?” “So what?” “Now what?” That’s all you have to do. The “What?” is going to be the specific challenge. So, if, Pete, you seem to be coming in late to our meetings, you’re dialing in late, you’re not showing up on time, that’s the “What?” here.

Now, the mistake we make is instead of calling out Pete’s specific behavior, we judge Pete.

Pete Mockaitis
“He’s lazy. He doesn’t care about the team!”

Ali Merchant
Right, we might think it, “But, Pete has checked out. Pete slacks off. Pete is not professional.” The amount of people who’ve come to me telling me, “Oh, my boss just said I’m not professional.” That’s a judgment that kills the conversation, right?

Pete Mockaitis
You what’s funny is you could also invent a judgment. I mean, these are just stories, that’s positive. Well, Pete is having so many ingenious, revolutionary, innovative ideas. And his creative deep work fugue states that, of course, is to be expected that sometimes he’ll be late.” So, like, I mean, you just made that up, too, but it’s still a judgment and isn’t serving anybody.

Ali Merchant
And you’re right, it is a judgment, but it’s not serving me and it’s not serving you. And when I make the judgment, here’s what happens most of the time. My favorite is, “You’re not being strategic enough.” What does that mean? I honestly do not know what that means, right? All I know is you’ve made a judgment.

Pete Mockaitis
“You don’t like it. It’s a bad thing.”

Ali Merchant
Right. So, my guidance, and it’s not my guidance, it’s a phenomenal book called The Nonviolent Communication, NVC.

Pete Mockaitis
Oh, by Marshall, yeah.

Ali Merchant
Right. And they talk about this idea of, yeah, judgment is like you’re attacking the character of someone, and you don’t intend to do it. You don’t intend to do it. We’re humans, we’re messy, that’s what happens. But if you want to become an all-in manager, you have to get better at these things, right? So, I want you to be a little more specific.

Then what you’ve done is, once you’ve been a little specific, then tell me why I should care. What’s the so what here? “Pete, when you’re late or, Pete, when you raise your voice,” see, I almost caught myself. Yeah, I know people can’t see me, but, Pete, I don’t know if you saw me. I was going to say, “Pete, when you’re rude…” Rude is a judgment.

I corrected myself by saying, “Pete, when you raise your voice…” Raise your voice is a behavior, “When you raise your voice, the team stops contributing,” that’s the “So what?” And the “Now what?” is, “Pete, can you tell me if this is something you’re observing? Pete, can you tell me how we can correct this behavior?” Or, “Pete, I need you to do this to correct that behavior.” It’s pretty simple here. You take permission. You tell me the why, the what, the so what, and the now what.

Now, Pete, let me just slip one thing in. I will bet a dollar that someone who’s listening to this podcast is going to be like, “This guy is telling me I got to do all of this to give feedback? I don’t have a lot of time,” and that person is correct. These steps that I just described to you are reserved for really difficult behavioral types of things.

The other branch of constructive feedback is in-the-moment feedback where, you know, if I see a Slack message from you, or if you send me a slide and it’s not great, I’m not going to go through the steps. I’m just going to tell you, “Hey, Pete, I saw a couple of typos. Maybe you want to fix X, Y, Z,” that’s in the moment. I don’t have to go through all of these things.

Behavioral feedback is the tough stuff. It’s the stuff that gives us sleepless nights. It’s the stuff that upsets us. It’s the kind of stuff where people raise their voice or, you know, they’re making a lot of mistakes, or they’re not being proactive. That’s the heavy stuff that we kind of hold close for those types of conversations, difficult conversations. These types of steps are almost necessary.

Pete Mockaitis
Well, and I hear you that you don’t have to go through it every time. But I guess, I’m also thinking, what you’ve described doesn’t sound like it takes a boatload of additional time. It seems like blocking off 10 minutes on your calendar with a legal pad to think through a little bit of these framework pieces, and you’re good to go.

Ali Merchant
You’re absolutely good to go. And, Pete, if you want, we can actually add a little document to your show notes for your audience.

Pete Mockaitis
Oh, yes, please.

Ali Merchant
It’s, literally, a prep doc, and it’s 10 minutes. You got 10 minutes. I got 10 minutes, right?

Pete Mockaitis
Very good. Well, yeah. Well, Ali, this is great stuff, specifically in the zone of feedback or difficult conversations. But could we zoom out a bit to hear the big picture? What is the big idea behind The All-In Manager?

Ali Merchant
Well, let me take a step back here. The reason why I wrote The All-in Manager was out of sheer frustration. I was really frustrated with a lot of leadership advice, which is very well-intentioned, but a lot of leadership advice, I find, at least, is designed or written for the ideal world.

I wanted to write a book for the real world. I wanted to write a book which was a problem-solving manual of sorts. I don’t know about you, but, Pete, I’ve been to enough leadership conferences where the person on the stage talks about, “And then we scaled Mount Everest.” And that’s cool, that’s inspirational.

But what I want to know is how do I have a very difficult performance review with someone I like? I need to fix a problem today. I don’t need the pie-in-the-sky stuff. That was one of the reasons why I wrote the book. But I want to explain to your audience what I mean by the term all-in manager, because anyone can use the word all-in.

For us to understand what I mean by the word all-in manager, we have to first understand what is an accidental manager. An accidental manager is someone who was given the promotion, to lead others without any training, coaching, mentoring. They were just given the job because they were really good as individual contributors, right?

Nearly two-thirds of managers are accidental. I’m an accidental manager. Now, what’s the problem with that? The problem isn’t that you’re an accidental manager. The problem is they remain stuck as accidental. They stop learning, they stop growing because they get so busy.

But here’s the dangerous part. They start winging it. They start winging leadership. They’re like, “Oh, I know how to do this. I’ll just do it like my boss does it.” An all-in manager is someone that rejects that status quo. An all-in manager is not a guru. I can’t stand that term. An all-in manager isn’t a charismatic leader who never says ums or ahs. None of that.

An all-in manager is a human being just like you and I, but an all-in manager does three things exceptionally well. And, Pete, the language is going to matter. Number one, an all-in manager personally cares about the success of their people. Common sense, not common practice. Two, an all-in manager is an insatiable learner. I didn’t say a learner, I said insatiable learner.

And the third thing, which is my favorite, is an all-in manager is responsible to drive meaningful results. I did not say results. I said meaningful results. There’s a huge difference between results and meaningful results. Now, here’s the caveat. You can’t have one or two. You need all three. You need all three to go all in at this point.

Pete Mockaitis
Yeah, that checks out very nicely in terms of my experience and in my own world, in terms of, like, people will tell me, when I’m making conversations, “Oh, what do you do?” It’s like, “Oh, I have a podcast.” “Oh, cool, what podcast?” “How to be Awesome at Your Job.” “Well, hell, Pete, how do I be awesome at my job?”

Like, that’s the one-word answer is care, in terms of, if you’re invested in your product, your service, your offer, your customer, your shareholders, your team, your process,” then, I mean, it all flows from that.

And when you don’t, it’s like, well, you could just sort of go through the motions for a while until you get fired or you retire, but it’s not going to be magically transformative for anybody on any dimension.

Ali Merchant
Right. Caring is such a core component of this. It’s, like, you can be brilliant, but you can be a brilliant jerk as well. And I don’t know if a lot of people want to work for a brilliant jerk, right? So, in the book, I talk about this idea of trust. And again, trust is so, like, we all think we know it, but when you ask someone to define what trust is, we’re like, “Oh,” it can be a little nebulous.

And in all the research around trust, what I find is caring pops up a lot. And for your audience, I want us to contrast what I mean by caring here. The easy definition of caring is you care for me. You’re good to me. You’re kind to me. That’s half of the coin here. The other half is you care enough about me to tell me the truth.

That’s the hard part because we know a lot of people who care but they care only to tell us the positive stuff. But when it comes to having the difficult conversations, they’re like, “Oh, they might get offended.” No, what my definition of caring is you care enough about me so much that you tell me, “Ali, you need to step up,” right? But caring is not that easy.

I’ll give you a story again from the book. I worked with the head of HR a long time back. This is again during those days when I wasn’t feeling well and she called me, she checked in on me to find out how I was doing. Again, a head of HR, normal stuff for a head of HR. We have a nice conversation, a pleasant conversation. This was Google Hangout.

We finished the phone call on the Hangout, she calls me again after five minutes, and I’m like, “What’s going on?” And she’s like, “Hey, I just wanted you to know I called our insurance company and I enrolled you into this concierge service.” I had no idea what she was talking about. I’m like, “Well, what is that?” She’s like, “Well, I know you’ve been really sick. This service is going to help you get to the right people faster.”

And if you’ve been sick, it’s difficult to go through the hospital maze and all of that. And it took her two minutes to do that. It’s been 11 years since then, I haven’t forgotten. That is an example of an all-in leader, someone who cares enough for their people to go the extra mile, right? Common sense but not common practice.

Pete Mockaitis
Boy, yeah, this reminds me, I’m tearing up a little bit just thinking about it. I remember, boy, during the COVID time, you know, it was tricky and my wife was sort of sick and out of commission. And then it was the first time that I was kind of solo duty with the two kids for week plus contiguously. And it was like, “Oh, my gosh.”

And then, someone I was working with sent me a variety of kids toys activities, they’re like, “These will be of assistance to you.” And it was magical, and, yeah, the kids liked them. But more than that was here’s a human being who genuinely put himself into my shoes, like, “Oof, in that context, it is tough. And I can’t do a whole lot, we’re not in the same city, but here’s something I can do.” And it made an impact.

Ali Merchant
It sticks with you. And, you know, it’s funny, you hear these incredible stories that happen to us in our personal lives. These types of stories happen in professional lives as well. But I would love to see a world, or to live in a world, where they happen a lot. I’ll tell you, since you inspired me to share a story here.

Our dog died last year after he was 17, and we’re in Chicago. Chicago gets pretty cold here in the winter time. And my sister-in-law, who lives in Michigan, travels a lot, sent us this really cool, flavorful soup with ladles, and it was an incredible gift. Soup is soup, but it was so meaningful at the end, right? And the world of work sometimes is devoid of that.

And, Pete, I tell you, that is my definition of an all-in manager, who does these types of things for their people because, “Man, why would I follow you? Why do I give you the gift of leading me when you don’t do these things for me? You have to do those things for me, especially now.”

Pete Mockaitis
And this is a really good, feel good, positive vibe, and I want to reinforce that, and to not pervert it or twist it for mercenary ends. But this is triggering for me a memory of, in Bob Cialdini’s, I think it’s his book, Pre-Suasion.

He talks about, like, even people who are like war prisoners, when given a super thoughtful, relevant, useful gift, or maybe it was informants, or maybe both, that’s sufficient, like, “You know what? That was so awesome. I’m cool trading my company, or my country, or my regime to be of service to you, US soldier, because it’s, well, it’s beautiful and it’s powerful on a human emotional heart level.”

And, of course, do it with a pure intention as opposed to, “I’m going to get something out of this person.”

Ali Merchant
Sure.

Pete Mockaitis
But it’s impactful.

Ali Merchant
And, you know, since we’re talking about impact and positive vibes, I would be remiss if I didn’t say that we started with difficult conversations and feedback. But here’s the thing, when I write the book, the book on the chapter on feedback doesn’t start with constructive. It doesn’t. I made a deliberate choice not to start. I wanted to start with positive feedback.

And there are two reasons, because humans change best by feeling good about themselves. And the second is, if you are the type of leader who gives genuine recognition, your constructive feedback is going to land that much better, “Because now I know when I drop the ball, or when I do something good, Pete gives me really great recognition. And when I drop the ball, Pete is always the first one to tell me, ‘Man, you got to pick that up.’”

However, in the world of work, positive feedback is warped. We think we’re doing it correctly. Some of us are, but most of us are not. And we can dive into what correct or rich recognition looks like. But my point is, if you see something good, say something good. And, by the way, for the individual contributors listening to this podcast, if you see your boss doing something good, let them know. Empathy only flows down. It needs to flow up as well.

And every time I’ve sent a note to the CEO saying, “Hey, I really liked the presentation,” the response was like, “Oh, my God, thank you. That makes me feel great,” because no one does that, right? So be a different person. And if you see something good, call them out. Don’t catch people doing wrong things all the time. Catch them doing good things and let them know as well.

Pete Mockaitis
Very good, yes. Thank you. Well, you got a cool subtitle, “Become a Better Leader Today, Not Someday.” I want to hear about that thoughtful choice. Do we fall into a someday trap at our peril?

Ali Merchant
Yeah, it’s a hot take. I think there’s a myth that it takes decades and decades to do this. I think that you can do small things today to start leading today. And, Pete, I’m going to give you an example, because if people are skeptical, that’s good. You’re in the right place because I’m going to build my case here.

When I teach people how to do one-on-ones, I’ll tell them, “Hey, you know what, next time when you’re having a one-on-one with your direct report, don’t go in asking, ‘What’s the status on this or that?’ You can do that, but don’t do it all the time. Maybe today, what you do is you ask Pete, if Pete is your direct report, ‘Pete, what is top of mind for you today?’ or, ‘Pete, what is it that you want to talk about today?’”

And, Pete, it’s such a small thing, right? Even when I teach this, I’m like, “No one would care.” But what shocks me is, after a couple of weeks, people come back, and they’re like, “Oh, my God, Ali, I tried that. And for the first time, my direct report started to talk to me. It was their meeting. They seemed a little more engaged.” So that is leadership. You get to do that today.

I’ll give you another example of how you get to lead today, which is, you know, managers, and I’ve made this mistake all the time, I love giving advice, and I thought giving advice was me being helpful. But, Pete, I don’t know if you worked with an executive coach or a therapist, what does a good therapist do? They’re drawing something out of you. They’re asking you really good questions.

So today, challenge yourself that, “In my next one-on-one, instead of defaulting to giving advice, I’m just going to ask a question or I’m going to ask a follow-up question.” And it’s these small tune-ups or small changes that you can make that will allow you to become a better leader today, not someday.

Pete Mockaitis
And what’s intriguing is, when you ask, “What’s top of mind for you?” and, Ali, if I may, do you have, this is, we’re tuning up precise verbiage and phraseology. If people feel that’s a little too corporate-y or consultant-y, do you have some synonymous phrases for what’s top of mind for you today?

Ali Merchant
Yeah, totally. Totally. Wow, man, I’m like a corporate person now. That is interesting. I’ll tell you. “You got any hot topics?” Hot topics is good, yeah.

Pete Mockaitis
Okay. I like it.

Ali Merchant
“What’s got you occupied this week?”

Pete Mockaitis
I’m thinking about the mall store hot topic. Like, “Yeah, I’ve got a black fedora on me.” No, but what’s great about that is that it opens up exactly what you want in terms of, and it might be that you might get a response about work, you might get a response about not work. For example, what’s top of mind for me is, we had a pipe burst in this house.

Ali Merchant
There you go.

Pete Mockaitis
And it’s a whole situation with the remediation and reconstruction, and so that is top of mind. And so, like, it’s quite possible that in a professional context, a manager would have no idea that that’s occurring in my life, and yet it’s consuming a substantial amount of my mental emotional energy.

And then that opens up any number of cool things in terms of, “Oh, well, I know an amazing contractor,” or, “Oh, shucks, that sounds terrible. Is your family, are they in a good spot? Well, hey, I’ve got some hotel points.” Yeah, whatever.

It could go any number of opportunities to, at least, be a little bit more considerate and understanding about what you’re putting on their plate, or, at most, say, “Oh, I just so happen to have an extremely appropriate and valuable something-something that I can contribute into your life.”

Ali Merchant
Right. And we’re going to stick with the pipe burst because I love that example. Now, imagine I use the question, “What’s going on?” instead of, “Hey, what’s happening with this thing?” And the person says, “It’s winter time and our pipe burst, and it’s been a whole mess.” And now I know, we have a project due today, and now I know, “Hey, maybe, like, are you okay to do this? Do we want to extend the deadline?” Do you see how the pipe burst leans into work?

Pete Mockaitis
Yeah, totally.

Ali Merchant
That’s the beauty of this because if my pipe burst, but I didn’t tell my manager, and I said, “Hey, you know what? I’m really struggling today. I can’t do this,” and my reasoning as a manager is like, “Well, you had two weeks to do this. What’s the problem?” Now I have more context about the situation.

And when you have context, the next line of inquiry becomes way easier. Now, I just want to be mindful here, right? These one-on-ones aren’t going to be about personal things all the time. Most of the time they’re going to be about work and that’s okay. They should be about work. But that’s, in the book, I talk about the three Ps. Sorry, I’m a learning and development guy. There’s always going to be three P’s, right? Priorities, position and person.

Person is the pipe burst. Position is a career conversation. And, by the way, you’re not going to have it every week, not even every month, maybe once a quarter, once in six months. But typically, all your one-on-ones are going to be about priorities, “What is, like, the big thing you’re working on and where do you need my help? What are some of your blockers? How can I help you reduce some of your blockers?” That’s a good one-on-one right here.

But let’s not forget that there is a person behind the title and pipes burst in life. That’s also what happens.

Pete Mockaitis
Yeah. Well said. Well, Ali, tell me, any final things you really want to make sure to mention before we hear about some of your favorite things?

Ali Merchant
You know, we spoke a lot about these difficult conversations. My wish is that we do have those difficult conversations, but I think the easiest thing we can do is find one person in our orbit, on our team, or our peer, or our manager, and just give them some very specific recognition. Not just, “Hey, you’re great.”

You know what, that’s good if you’ve never said that, I’ll take it. But something which is specific, something which is timely, something which is sincere, it could be a handwritten note, it could be an email, it could be a thoughtful Slack message. I’m telling you, and I know this sounds so simple, but I just don’t see it in the world of work as much as I would like for it to see.

So, the one thing I would advise or request everyone listening to this, the simplest thing you can do, if you see something good, say something good and make it specific.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Ali Merchant
I’ll give you a line. It comes from this book by David Brooks. I think the book is How to Know a Person. And he says the whole world has diminishers and illuminators.

And diminishers are people who will diminish your light. They won’t give you the recognition. They won’t tell you the encouraging thing or they won’t send Pete toys or something. Illuminators are people that will take the smallest of things and they’ll amplify it. So, in a world of diminishers, you want to be an illuminator.

Pete Mockaitis
Beautiful. And could you share a favorite study or experiment or piece of research?

Ali Merchant
Yeah, so the favorite research comes from Stanford, and this was done in 1990. This research is called tappers and listeners. And, Pete, when I wrote this in the book, I thought no one would care. This is one of the most highlighted passages in the book, which blows my mind. It’s a cool study. So, in 1990, I forget the name of the researcher. The researcher came up with two groups of people, tappers and listeners.

She told the tappers, “Your job is to tap a well-known tune, like Happy Birthday or Jingle Bells or Christmas Season.” And the listeners were supposed to guess the tune. Simple. The tappers thought that the listeners would guess the tune at least 50% of the time. Any idea what the percentage is of the listeners guessing the actual tune?

Pete Mockaitis
You know, I haven’t read the full text of this study, but I remember from people talking about it, it’s way low. It’s way less than 50%.

Ali Merchant
Right, it’s 3%. The accurate figure is 2.6 or 2.7. Why am I sharing this with you? I am sharing this with you because if you’re a manager, you are a tapper. And if you’re an employee, you’re a listener. What do I mean by that? A lot of managers, present company included, I’m raising my hand, we think that our employees listen to the melody inside of our heads. They don’t.

We have to make the implicit, I’m pointing to my head right now, we have to make the implicit explicit. We have to tell our people what we expect them to do. The tappers and listeners study, hopefully, is something that captures your imagination and it reminds you that, “I have to do a better job of communicating my standards and my expectations with the people who report in to me.”

Pete Mockaitis
Very good. And a favorite book?

Ali Merchant
I absolutely love this book. This book is called Zen and the Art of Firefighting. It’s written by a firefighter.

This incredible firefighter who talks about life and leadership from the lens of an actual firefighter. It’s a great book. It’s going to make you a better leader regardless of whether you have thousands of people who report into you or you have none. It’s a phenomenal book as well.

Pete Mockaitis
And a favorite tool?

Ali Merchant
I’m not going to give you any AI tools, but I will tell you, I am not a podcaster like you, not even close, but I do love Descript because that is the only tool that has actually saved me hours and hours up on work. I lied. I have to mention one AI tool. The Google Tool Notebook LLM, I think, is very cool. It does a lot of cool visuals. I’m a fan of it.

Pete Mockaitis
And is there a particular nugget you share that really connects and resonates, and people quote back to you often?

Ali Merchant
Well, there are two things. The difficult conversation line, “If I hear you correctly,” that resonates a lot with people, especially people who are conflict averse.

And the second thing that I hear a lot from people is the idea that we’ve been taught that giving an answer is an act of value or of helpfulness. That is incorrect. Sometimes listening and asking a question is also an act of value. I think it gives people permission to not just fix things but to listen, observe, empathize, and stay curious.

Pete Mockaitis
And the first one you said was just the phrase itself, “If I’m hearing you correctly”?

Ali Merchant
Yeah, difficult conversations don’t ruin relationships. Avoiding them often does. Yeah, that sticks a lot. I think it kind of rhymes a little bit, to a certain extent, but I love it. I’ve been a conflict-averse person for a majority of my life. And after I discovered this, I’m like, “Wow, I can do this. I can have a difficult conversation without hurting someone. I can be direct. I can be kind.”

And from my personal experience, I’ve learned that you get to build a better relationship if you have those types of conversations. Now, I just want to also be clear here. I’m not using the word candor. Candor is a good word. Unfortunately, it’s been hijacked by a lot of people for saying whatever the heck they want to say, “Oh, I was just being candid.”

No. Candid is you being direct and you being kind at the same time. You can hold someone accountable while being empathetic. That’s not like a mutually exclusive deal you make. You can do both at the same time. In fact, if you want to become an elite leader, you have to learn to do both at the same time.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Ali Merchant
AllInManager.com, one word. That site will take you to my book. They can find me on LinkedIn, Ali Merchant.

The book is available on Kindle. It’s available on paperback. It’s available on hardcover. One thing, a shameless plug, if I may, if you get the book, chapter two will give you access to all the tools, all the templates, all the bonuses, all the fun stuff.

Pete Mockaitis
Cool. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ali Merchant
I’m going to double down on what I said, which is, next week or in the new year, make a plan to find one person in your orbit, go to them and share rich recognition with them.

One person. Make that into a ritual of yours. Don’t have to do it every week. Do it once a month. Your life will meaningfully improve if you become the person who looks for the good in people and calls it out.

Pete Mockaitis
All right. Ali, thank you.

Ali Merchant
This was so much fun. I appreciate you.

Jan 12
0

1119: Wikipedia’s Jimmy Wales Shares the Seven Rules of Trust

By | Podcasts | No Comments

Jimmy Wales reveals the foundational principles around trust that helped build Wikipedia.

You’ll Learn

  1. How trust helped Jimmy achieve 52X productivity
  2. The common assumptions that erode trust
  3. How our systems encourage mistrust

About Jimmy 

Jimmy Wales is the Cofounder of Wikipedia and the Wikimedia Foundation. Named one of Time’s 100 Most Influential People, he has been recognized by the World Economic Forum for his contributions to the global public good. He lives with his family in London.

Resources Mentioned

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Jimmy Wales Interview Transcript

Pete Mockaitis
Jimmy, welcome!

Jimmy Wales
Hello. Nice to be here.

Pete Mockaitis
Well, I’m excited to chat with you and get some insight into trust. That’s something we’re big into here, so why don’t we start with, could you tell us your story of how Wikipedia came to be? And I know we could do that for hours. So, let’s do the five to 10-ish minute version of that just so we can get situated in context and piggyback off of some things.

Jimmy Wales
So, I had the idea for a free open source, freely licensed encyclopedia, written by volunteers more than two years before starting Wikipedia, and I was very excited to get started. I thought it was such an obvious idea, lots of people would be doing something similar. So, I just got started. I didn’t really know what I was doing.

And went out and hired an editor in chief and we set up a seven-stage review process to get anything published. And, in retrospect, I realize now the entire system that we built just screamed, “We don’t trust you,” because that seven-stage process, you had to send in your CV to prove you were qualified, and then we would take your draft and send it out for review to the most prestigious professors we could find and so forth. We were being more academic than Britannica.

And I realized it wasn’t going to work when I thought, “Well, I could try to write an article about Robert Merton who had just recently won the Nobel Prize in Economics for his work on option pricing theory.” And in grad school, I had published a paper on option pricing theory, the mathematics of it, and so I knew his work very well.

And when I sat down to write, I had this enormous feeling of writer’s block because it was very intimidating. They were going to take my draft and send it to the most prestigious finance professors they could. I hadn’t been in academia for a few years at that time, so even though I was familiar with his work, it was a very scary thing to contemplate.

And that was when I realized, like, “Oh, this isn’t going to work. Like, it doesn’t feel good. It isn’t fun.” So, one of my employees, Jeremy, came to me and showed me the Wiki, the concept of Wiki, which had been around for several years. So, a Wiki is just a website anyone can edit. And the word Wiki comes from a Hawaiian word wiki-wiki, which means quick. So quick collaboration is the concept.

And so, a Wiki is a website where you can just quickly write and share and so on, which was pretty radical. I mean, these days we have Google Docs and everything else so it doesn’t seem as radical but that wasn’t really a thing back then. And it worked. Within two weeks, we had more work done than we had in almost two years. It was really quick.

Pete Mockaitis
52x, there you go.

Jimmy Wales
Yeah, because we had this community that had grown up for two years, and we had the mailing list, and we had spent two years talking about an encyclopedia, talking about how to build it, what it should be like, neutrality, all of the kind of values of Wikipedia. But we had created a system that didn’t trust people and, therefore, didn’t make any progress.

People were very intimidated, it wasn’t very fun, so even though people liked the idea, it didn’t really move forward. But that act of opening up and just saying, “Okay look, everybody just come and write. We’ll figure out as we go along. We’ll need to…” Well, in the early days, I assumed we were going to need to assign someone to be the editor-in-chief of the, I don’t know, the American history section. And I still had a top-down mentality in the early days.

But after a short period of time, it was like, “Oh, that doesn’t seem to be in any way necessary or even useful to have someone like that.” In fact, the community looks after each other and monitors each other, and so on and so forth. So, the whole journey there was really about realizing, like, you can trust people and that’s the way to make progress.

Pete Mockaitis
This is fascinating stuff and, boy, from seven stages of approval to seven rules of trust, that’s kind of a fun little parallelism there.

Jimmy Wales
Yeah, the other day, I never thought of this, somebody the other day said to me, “Oh, so the first system was like the seven rules of mistrust.” I said, “Oh, yeah, I didn’t think of it that way, but that’s actually quite good.”

Pete Mockaitis
Well, so your book is called The Seven Rules of Trust. I’d love to hear, any particularly surprising or fascinating discoveries you’ve made about human beings and trust along your journey or in putting together this book?

Jimmy Wales
I think there’s a lot really. I think one of the keys is, I think, it’s rule four in the book, is give trust to get trust, that by being trusting, then people will trust you. And I think that’s a little counterintuitive or a little surprising to people, although it actually isn’t, I think, once you really think about it.

If you think about how you conduct yourself in relationships and things like that, if you approach someone and you trust them and you make it clear that you’re trusting them, they’re very likely to reciprocate because humans are like that. People are very pro-social and they like that kind of environment.

So, in a workplace, the kind of manager who trusts the employees to get the work done tends to be rewarded with employees who are trustworthy and who work to get the work done because they’re like, they appreciate that. And if you approach the employees with a really, like, an aggressive sense of mistrust, well, they’re probably just going to work to rule at best. They’re not going to trust you in return. They’re going to say, “This person is really being a jerk.”

You see these stories from time to time, sort of post-pandemic stories about people working from home, and then some kind of software installed on your work computer to monitor whether you’re at your keyboard or not. And I’m like, “Man, quit that job. That is so toxic. Like, that’s completely absurd.”

And, actually, if you want employees to give it their best, the best way to get that out of people is to say, “Yeah, you’re to work from home? You know, we’ve got a lot of work to get done. That’s the important thing. Organize your day as you see fit. If you’re away from your computer, give me some time back later. Let’s be flexible. Let’s be trusting of each other.”

And I think people really respond well to that. And they respond the opposite way when you show them mistrust.

Pete Mockaitis
Yes, that really does resonate. And I’ve had that in my own experience. I heard a fun turn of a phrase. I believe it’s a malicious obedience or malicious compliance.

Jimmy Wales
Yeah, malicious compliance. Yes, I’ve heard that.

Pete Mockaitis
It’s like, you know, you say they work to the rules, like, “Oh, this is a rule, huh? Okay. Well, I’m annoyed and irritated with you, and this is the rule. And I know this is going to cause a little bit of trouble, but I kind of like that. I’m taking some gleeful delight in obeying the rule but causing a little bit of trouble, like, ‘Well, I’m just doing what I was supposed to.’” And, yeah, that’s not what we’re going for.

Jimmy Wales
Yeah, totally. Totally. And so, it’s a healthier way to live, among other things.

Pete Mockaitis
Okay. Well, you mentioned one of the rules. I’d love it if we could, in fact, have perhaps a one-ish minute overview of each of the rules and then we’ll dig in a little bit from there.

Jimmy Wales
Sure. Well, I mean, I don’t necessarily have them all memorized in order, but I can do my best, or maybe we just start digging in.

Pete Mockaitis
I have your table of contents up.

Jimmy Wales
Oh, that’s cheating, you know. So, I’d say the first rule, “Make it personal.” And so, the idea here is that trust is won and lost in an individual human mind. And so, there’s a lot of different things I mean by that, but in particular, it’s about empathy, like thinking about that other person, thinking about, “What do they need from me in this situation? What will help them to trust me that I’m going to do the things I say I’m going to do?”

And it’s an encouragement that we maybe not think too much about statistical measures and playing the numbers. Certainly, because I come from the consumer internet world, there’s a lot of emphasis placed on A-B testing. You A-B test and you see, “Which of these two patterns gets us a higher checkout rate at the end of the visit to the website?”

Okay, that’s valid. I’m not saying don’t use A-B testing. A-B testing is super valid. But layered on top of that, you also have to say, “But how is somebody going to feel when they get through this? Are they going to feel like this is a great relationship, like we’re a good company to do businesses with? Or, are they going to feel like, ‘Oh, my god, this is a nightmare,’” even if you somehow got them to the checkout.

And where you really see this a lot of times is when you try to unsubscribe from something, there are so many dark patterns there, which I’m sure if all you do is A-B testing, you say, “Yeah, look, if we do it this way, make it clear, obvious, honest, simple, for people to say cancel their subscription, then when people start down that path, even though we give them some reasons along the way and we offer them a discount, we make it easy and 40% of them still quit.”

“If we send them in an endless loop and then force them to call us on a phone later, then only 3% quit.” And you think, “Oh, great, well, we’re going to do the difficult way.” No, you’ve just undermined trust. You’ve just undermined any chance of ever getting that customer back. You’ve undermined your reputation, the word of mouth. I mean, it’s just super toxic.

Pete Mockaitis
Yeah, they’ll hop on Reddit, trash you.

Jimmy Wales
Yeah, people go crazy about that kind of stuff. I mean, I personally just can’t stand it, and I sort of have my own internal blacklist of companies I’m never going to deal with again. And so, that’s the kind of thing where, you know, don’t just look at the numbers. Like, make it personal. Make it personal. So, be positive about people, so assume good faith is a classic Wikipedia rule.

I’ve talked about this a little bit already, that under rule four be trusting but here, you know, it’s like it’s a good bet if you meet somebody, and whatever they’re doing, they’re probably a decent person. If you meet a thousand people, 990 of them are going to be fantastic people. Probably nine of them are going to be annoying, but they’re still not malicious. They’re just like annoying people. And then maybe one in a thousand is somehow actually being malicious.

And so, it’s a very small number of people. And so, being positive about people and designing whatever your process is or your life or whatever around that premise of saying, “Oh, look, I’m just going to assume most people are going to be good. They’re going to do the right thing,” that actually works really, really well. And then we talk in rule four about the reciprocity piece of that. One of the reasons it works really well is because people like to reciprocate that.

Rule three, create a clear purpose. That one’s fantastic. So, this, really, when people say, “What do you think is the one rule of trust that has been really instrumental to the success of Wikipedia?” And I would say it’s this. Wikipedia, the goal of Wikipedia is a free, neutral, high-quality encyclopedia, and that’s what we’re here to do, and that defines everything about everything that we do.”

And what does that mean? It means when we come to decisions, we’ve got a North Star, something to guide us, we know what it is that we’re trying to do, we have a good purpose, and we’re able to follow that purpose. And it gives everybody an organizing theme. And a lot of times, people don’t sense that kind of clear purpose. And they’re not really sure what the point is of what they’re doing.

And, frankly, this is, I believe, one of the problems with a lot of social media is because the company’s purpose is, frankly, it’s just show as many ads as possible and get as many clicks on ads. And if that’s their core purpose, they lose sight of a lot of things about what users really want to need out of a social media platform. And they, instead, optimize for addiction, outrage, clickbait, etc., which, as we know, is pretty toxic and not very healthy.

And so, having that clear, good purpose is really important for success. Skipping four, because we did four already, rule five, I think this chapter is titled something like, “Your Mother Was Right,” and this is about be civil. Be nice, be kind to other people. Disagree respectfully. You focus on ideas. No personal attacks, is one of the core rules of Wikipedia. It’s just useless. It violates our purpose, which is to write an encyclopedia. And it isn’t practical.

And, obviously, we see this in all kinds of ways, in all kinds of places, in all kinds of businesses, that being nice to other people is actually a fantastic way to get things done because people are like, “Oh, yeah, this is a nice person. This is great. I’m going to do what I can to further this. It’s a relationship with this person or with this business that I like, and I’m going to cherish that.”

Be independent. So, this is, maintain freedom from undue influence to build credibility. In this case, the Wikipedia reference I would get is we’re not funded by governments, so governments have no influence over what we say and what we do. We aren’t funded by a handful of billionaires or one billionaire. I mean, you can imagine how that might end in tears. We’re funded almost exclusively by the small donors. The average donation of Wikipedia is just over $10. But we do have some…

Pete Mockaitis
I’ve seen your messages, Jimmy.

Jimmy Wales
Oh, yeah, you’ve seen the messages, yeah. And this is why it’s really important. It’s important for our intellectual independence that we have the ability to say, “You can come and offer Wikipedia a million dollars to change an article, and we’re just going to go like, ‘Sorry, that’s not what we do. We’re not desperate with that.’”

And the way it normally happens, it wouldn’t be that blunt or brutal. It would be, if we had one major donor who is funding 80% of our budget all the time, then, wow, you would have to really listen to that one donor, and you would really have to kind of worry about what they think about the content of the articles and things like that, in a way that I think could easily be unhealthy.

As opposed to we have to worry about what the general public thinks, that everybody thinks, and we need to appeal to the widest possible audience so that everybody can go, “You know what, that Wikipedia is a great thing. I love it. I should chip in.” And so, that independence is part of why people trust us.

When you’re reading Wikipedia, you know, for example, that no government can force us to change an article. And they’ve tried. We were banned in Turkey for three years and we fought all the way to the Supreme Court in Turkey and won. Meanwhile, for three years, we were blocked in Turkey and we didn’t give in. And that’s kind of just we’re very principled. We’re very independent in that way. Because for us, that value of independence, that intellectual independence is really core to our whole mission. We have to fight for that.

Pete Mockaitis
And I’d love to comment on that. I think it’s so wise and true that we should take a look at that. And, you know, I don’t think it’s conspiratorial to just assume that when there’s a substantial flow of money from a concentrated source, whether it’s an industry or an individual, that will influence the editorial choices of something.

So, for like TV news, I mean, I’ve noticed a pattern of who tends to advertise a lot on TV news, and I don’t want to, you know, be a tinfoil hat conspiracy person, but I got to imagine that has an impact on what stories they choose to pursue and which ones they don’t. I will tell you, I have, you know, a couple major customers, and when I’m getting pitches, that say, “Oh, hey, we’re going to totally make fun of one of your major customers. Would that be sort of a fun little episode?’

It’s like, “Well, maybe,” but I already don’t want to do that. I mean, I also don’t think it’s valuable, but I will admit, like, my financial influence is impacting what I choose to do, at least a little.

Jimmy Wales
Yeah, that financial influence over the content. Now there are ways around that. I used to be on the board of The Guardian newspaper here in the UK, and that’s a really interesting structure because The Guardian is owned by a non-profit trust.

I was on the commercial board, so the operating company that actually runs The Guardian, but the editor-in-chief of the newspaper is hired by the other board, by The Scott Trust, by the non-profit board, and we, you know, the commercial board, had no authority to fire the editor-in-chief or to change any editorial policies.

And so, that was a really strong firewall, backed up by the legal structure, there just wasn’t any way. Now that doesn’t mean that the editor-in-chief completely doesn’t care about the commercial situation. They have to. I mean, newspapers are in dire straits and all of that. But I kind of like that, that sort of independence. And so, when we say be independent, that doesn’t necessarily mean, “Oh, well, anything done for money is bad because it’s all going to be corrupt.” I don’t believe that.

But I do believe that there is that potential, right? Then you do have to think about, “Okay, how do we design this situation so that it’s quite clear that, you know, our…” A typical kind of example, like Google has always been good about maintaining the independence of the search results from the ads. So, you can pay money and get to the top by paying for an ad, and it’s clearly marked as an ad.

Or, I mean, good luck, like the algorithm is the algorithm, and they don’t really, you know, and they keep those teams very separate and they’re quite ideological about that, and I’m glad, and I think they should be. If they started to break down and say, “Well, actually, we’ve decided that in our organic search results, we’re going to start favoring our biggest partners,” I think they would lose a lot of trust, and I think that would be damaging to them in the long run.

Pete Mockaitis
Okay, well said. So, that’s independence. What’s next?

Jimmy Wales
So, the seventh rule is be transparent, and this one’s kind of obvious. I mean, I think it’s one of the things people first think of when you say what makes an organization more trustworthy. And one of things you say is, “Yeah, transparency. Like, I want to understand how it all works, how are decisions made.”

I’ve been encouraging the news media, and there’s a lot of proposals out there, not just from me, from lots of people, and I’m like pointing at those, and going, “Yeah, that’s a good idea,” which is, when you’re writing a story, don’t just adopt that voice of God, voice of the New York Times, “We’re going to tell you like it is. You can trust us. We’re the New York Times.”

You need to show your work. You need to tell us who you interviewed. You need to tell us all the details of the story. If you’ve got multiple sources, you need to talk about that. If there is a source, I mean, this is my personal pet peeve, and some organizations are better than others about this, it’s like, “Okay, there’s a Supreme Court case, okay, it just came out yesterday.” I’m just making this up, but just hypothetically.

And I’m like, “Ooh,” and I see a headline, like, “Ooh, that sounds like an important Supreme Court decision. I’m really interested in that.” And it’s so annoying, it’s like, “Oh, here’s their interpretation. Ah, this will destroy democracy,” or, “Finally, this decision will save democracy.”

And it’s like, “Yeah, but you didn’t link to it. Like, how do I, you know?” Like, now it’s super irritating. Now, it’s not like they’re hiding it from me. I can then go off and Google and find it myself. But that’s like a little small thing of like, “Hmm, if you really believed your interpretation was accurate, wouldn’t you link straight to it and link straight to the quote that would prove what you’re saying?” And that’s the kind of transparency that I think would help to build trust in news and other types of publications.

Pete Mockaitis
Yes, I feel the same way in terms of, because in some ways reporting on a news article can be endless. Like, there are so many people you could talk to, so many rocks you could overturn. But when the story is about a document, or a book, a Supreme Court decision, or a court ruling elsewhere, it feels to me, and maybe it’s just too high a standard, that the bare minimum is, “Did you read the thing that you’re reporting about?” because that’s really kind of finite and approachable, assuming it’s not thousands of pages and all that.

So, yes, I’m with you in showing the work. And I’d also love to get your take on, in some ways, some of these things feel commonsensical, although not always common practice for sure, are there any kind of hidden, mysterious, easily overlooked ways you think that professionals are losing trust, they’re just squandering it, and they don’t even know it?

Jimmy Wales
I think one of the things that we know, just looking at the data, is that there has been a significant decline in trust across most of the world, decline in trust in journalism, politics, business, to some extent to trust in each other, and that this is having some negative impact in society.

One of the examples that we talk about in the book, the question of masks in the pandemic. And, basically, we quote health authorities very early when the pandemic, when the news first started to break, and they basically said, “Don’t bother with masks. Please don’t rush out and buy a lot of masks.”

They gave two reasons. One, they really need it in the hospitals, and, two, they don’t really do any good for you at home anyway. But then, a month later, everybody’s like, “It’s mandatory. You must wear a mask every time you’re outside,” right? And so, suddenly, “When you go out of your house and you’re in any public place, you must wear a mask.”

Well, like that flip-flop caused a lot of people to lose trust. And, in fact, one of the reasons they first said don’t bother with masks is they didn’t trust the public to follow that first warning. They were afraid people were going to panic and buy up all the masks, there’d be a mask shortage in hospitals. And it’s like, no, trust the public, say, “Actually masks are effective if worn properly, etc.”

And at the end of the day, where I get to on masks is like a proper N95 mask, worn properly, by a professional in a hospital setting, they are effective at reducing transmission. I live in London and the number of people who are riding the Tube in London, very crowded, with their masks half-ass on, half-ass off, “Hey, was that really helping? I’m not so sure.”

And that’s what the data seems to suggest, it’s like, “Yeah, good strong effect in hospitals, less so elsewhere.” So, where do you get to on that? That’s a complicated question. But my point here is really about that failure to trust the public resulted in a loss of trust. And I think an example of this, you could also look at a lot of environmentalists who have lost trust by over-hyping concerns.

They don’t trust that the public will believe that there is a problem unless they make it sound worse than it actually is. And then when that’s found out, I remember once there were some emails leaked that were quite, it’s like, “Oh, that’s really awkward. Like, you’re really talking about how to make a scaremongering story, and you’re a scientist. Like, you’re not trusting the public to be straight with them.”

And if you believe, and I think they do believe and I think they’re probably right, like if you’re really straight about climate change, it’s a serious issue and we need to really do something about it. And the best way to convince people of that is not to over-egg the case and create scare stories but to be straight, and say, “Well, look, here’s the problem, here are some mitigations, here’s the most likely scenario, here are some worse scenarios, here are some better scenarios.”

Because I think people just do respond to that and they then trust the scientists. And I think if people feel like, “Oh, the scientists have become politicized,” then they’re less trusting.

Pete Mockaitis
And I’m thinking about just the notion of, as humans, we like certainty and we like our experts, our authorities to just say with clarity and confidence, “This is the thing.” Like, “Oh, okay, that guy really seems confident. I guess I should follow that.” And yet, like, the science suggests that there’s very little relationship between the confidence with which someone asserts something and the truthiness of that something.

And yet, if someone’s coming out, it’s like, “Well, you know what, here’s what we know. Here’s what we don’t know. Most likely it’s probably like that.” That nuanced balanced, hear the uncertain elements, kind of a presentation, over time I’ve come to appreciate that person more. It’s like, “Okay, I feel like it’s more likely they’re telling me the truth. And so, I should latch onto that.” But it seems that the masses go like, “Oh, this guy doesn’t know Jack. Let’s go to someone else who has more confidence.”

Jimmy Wales
Yeah, but you know what, I think the evidence shows the opposite. I think the evidence shows that the mass public doesn’t trust people just because they’re overconfident. And, in fact, that, oftentimes, they see right through it and they see this is a blowhard who’s blowing smoke. And sometimes they don’t care because they don’t trust anybody.

But I think it’s sort of, like, you can get some headway in the short run maybe by doing that, but you’ll be found out pretty quickly because people, I mean, like I trust, like people aren’t stupid, people can see, like, “Oh, actually, you made these claims, but they seem overstated to me. And then I looked into it for five minutes and I’m like, yeah, overstated. And now I don’t trust you.” So, it’s an interesting thing.

Pete Mockaitis
Maybe that gets back to that dark pattern example, in terms of, yeah, that might get you the short-term results of the thing, like, you don’t cancel your subscription or you go, “Wow, check out this YouTuber. Let me forward and share their hot take. They’re fired up.” And then afterwards, you go, “Ooh, actually, oops. Hmm, maybe not so much that person.”

Jimmy Wales
Yeah, you know, it’s interesting, like one of my favorite examples of this is Netflix in the olden days, when Netflix was all about sending you DVDs in the mail. And I think everybody before that, and I’m showing how old I am, but it was a super toxic issue. You go to Blockbuster and then you would return your movie late, and you’ll get these massive penalties.

And, heaven forbid, like the worst thing that could happen to you is you’re cleaning your apartment, and under the sofa, you find, “Oh, yikes here’s a blockbuster tape. How long has that been under there?” And now you’ve got like, basically, the fine is so high, you’ve just bought the tape. It’s $80 or something, and you’re like, “Oh, my God, this is terrible.”

And then when I first heard about Netflix, I’m like, “Oh, that’s going to make me nervous, having three out and you’ve got to send them back, and what if I lose one?” “You can keep it as long as you want it.” “Oh, there’s no late fees?” “Yeah, no, just take three, you can have three. When you send one back, you can get another one.” “What if I lose it?” “Just tell us and we’ll send you another one. Like, that’s it. Nothing bad’s going to happen. Like, we trust you that you’re not scamming us.”

Obviously, if you report, I don’t know what their limit was, but probably after about five lost DVDs, they’re going to go, “You know what, actually, you’re losing too many, so we’re going to cut you off.” But broadly, they were just like, “Yeah, we think most people are going to be honest. Nobody likes a late fee. Have three out as long as you want. And if you lose one, just let us know and we’ll replace it. No problem.”

Wow, like I feel seen, I feel trusted. And that was a big part of why they succeeded, even though sort of ordering DVDs by mail was less convenient than sort of popping by Blockbuster on the corner.

Pete Mockaitis
Yes, it is. It is a good feeling. And I think that, in a way, that’s one of the trickiest potential root causes of this stuff is that there are some things that are very easy to measure, like the behavior that I desire. And then there are other things that are much harder to measure, “How much folks are trusting us and digging our vibe as a brand, as a professional?”

Jimmy Wales
Yeah, definitely.

Pete Mockaitis
And the former is easy to measure, the latter is hard to measure, and so we may optimize for the former at our own expense.

Jimmy Wales
Yeah, and that’s exactly it. So, there’s a very famous management research paper that, everybody learns about in grad school, on the folly of rewarding A while hoping for B. And one of the reasons people reward A while hoping for B is that A is easy to measure. And so, then you reward A, but frankly, then everybody starts to care about A, because that’s what they’re going to care for.

And if A can come at the expense of B, fine, that’s what people will do, because you’ve signaled very strongly. And so, sometimes, you’ve got to have a little more discretion and a little more sort of judgment around these things, which only really works if you’ve got a culture of trust, which is to say, your bonus as a salesperson.

“Your bonus is going to be based on sales, but also this kind of indefinable thing of your customers, how happy are they, are you building the right relationships. Maybe you haven’t closed as many deals as somebody else, but you’ve built relationships, so a part of your bonus is going to be, like, you’re building the base for future.” Okay, how do you judge that?

Well, you’re going to have to trust, and we have to have a culture of trust where I’m trusting you to do all right things, and we’re going to succeed together more if that’s our attitude, if that’s our team attitude of like, “Okay, yeah, of course, we’re a sales team, we got to make the sales, we got to make the numbers, but we’re not overly obsessed with the numbers at the expense of thinking about how do we build the broader growth of our customer base and things like that, even if we’re doing some activities that aren’t going to result in sales this quarter.”

Pete Mockaitis
And this reminds me that my first home purchase was through a Redfin agent, and he informed me that a substantial piece of their compensation is all about the reviews, like what we have to say about the agent. Whereas, if you think about real estate, it’s all about, “Hey, how many deals can be closed and at what price, and get the percentage and move, move, move?” And so, it was a different game. And, sure enough, I was having a different experience in terms of, “Wow, this guy, Michael Linden.”

Jimmy Wales
That’s great. I didn’t know about that. I’m going to read up on that. That’s quite interesting.

Pete Mockaitis
“Michael Linden is really over-delivering. He gave me a ride in the rain one time. This guy rocks.” And that was a pretty cool first-time experience. Well, Jimmy, we’re coming up on time. Tell me, anything else you want to make sure to mention before we hear, rapid fire, about some of your favorite things?

Jimmy Wales
I know, I mean, it’s an exciting time. I’ve been super busy promoting the book, and I’d appreciate it if anybody thinks it sounds interesting, if you take a look. And it’s going to be a fun year for me because we’ve sold the book in 20 languages. So, I’m planning to travel all over the world this year, talking to people about the book. So, yeah, great.

Pete Mockaitis
Could you share a favorite study or experiment or piece of research?

Jimmy Wales
I think my favorite one from the book, and it just comes to mind because I nearly talked about it already, is research that showed that when newspapers endorse political candidates, it not only reduces trust with the people who disagree with the endorsement, they also lose trust among people who agree with the endorsement because now they feel like maybe the paper is always just shilling for their candidate. And I thought that was super interesting. Actually, one of the more optimistic things is like, “Oh, yeah, people are pretty sharp.”

Pete Mockaitis
Okay. And a favorite book?

Jimmy Wales
One of the books that was really transformative, and I’m thinking because this is How to be Awesome at Your Job, Stephen Covey’s The 7 Habits of Highly Effective People. That’s probably why I settled on “The Seven Rules of Trust,” I just like the seven thing.

But that book really taught me a lot and had a big impact on me at a point in my career when I needed to be effective, highly effective. So, I love that book.

Pete Mockaitis
All right. And a favorite tool?

Jimmy Wales
My favorite tool right now is local LLMs, which I’m using for all kinds of fun projects and experiments and things like that, so, yeah.

Pete Mockaitis
Well, that’s so intriguing and we could have a whole other episode about this. But, if I may, can you tell me what is a local model you’re digging and a piece of hardware that folks would need if they’re going to embark down this route?

Jimmy Wales
Yeah, so I’m digging GPT OSS 120B.

Pete Mockaitis
Classic.

Jimmy Wales
So, this is the latest model, free model released by OpenAI, which has gotten a lot of criticism for not releasing very much. And I bought the most expensive laptop I ever even thought of buying in my life, which is the M4 Max MacBook with 128 Gig of RAM, which can run that model quite well. It’s fast and it runs it really well, and it’s quite a smart model.

I’d say just one step behind, not a half step, a full step behind the cutting edge models in the cloud. But it’s really impressive what you can do on a local computer. And I actually think, looking forward for the next several years, there’s going to be an enormous growth and demand for compute on local computers because it’s so possible to do such amazing things that everybody’s going to want it. So, I think that’s a big thing that’s going to happen.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, you hear quoted back to you often?

Jimmy Wales
My signature quote, I guess, is, imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That one puts a spark in people’s eye because they’re like, “Yeah, that’s what the internet should be about. Give everybody access to free knowledge. That’s fantastic.” And obviously that’s the goal of Wikipedia.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jimmy Wales
So, I’ve got a little pilot project called Trust Cafe, TrustCafe.io. It’s a social network, but it’s very much a work in progress. I’ve just got a couple of developers working on it, a small community. I haven’t really promoted it that much. I mention it from time to time, and I’m on there. You can come and say hi to me.

Pete Mockaitis
Cool. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jimmy Wales
I would say, take a trust inventory. So, think about all the different aspects of your work life, your home life, all of that. Think about, “What are the things that I could do to help people trust me? And what are the things I can do to encourage other people to be trustworthy?” because I think it will pay huge dividends.

Pete Mockaitis
All right. Jimmy, thank you.

Jimmy Wales
Great. Thank you.

Dec 18
0

2025 GREATS: 1038: Getting What You Need from Your Boss through Managing Up with Melody Wilding

By | Podcasts | No Comments

Melody Wilding breaks down the crucial conversations to have with your boss to improve your work life.

You’ll Learn

  1. How to differentiate yourself with one conversation
  2. How to build your pushback power
  3. The easiest way to improve your visibility

About Melody

Melody Wilding is a professor of human behavior at Hunter College and author of Managing Up. She was recently named one of Insider’s “most innovative career coaches.” Her background as a therapist and emotions researcher informs her unique approach, weaving evidence-based neuroscience and psychology with professional development. Her previous book is Trust Yourself.

Resources Mentioned

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Melody Wilding Interview Transcript

Pete Mockaitis
Melody, welcome back.

Melody Wilding
Thanks for having me again. So great to be here.

Pete Mockaitis
Oh, it is great to be chatting with you from the fine state of New Jersey, which we discussed is lovely.

Melody Wilding
That’s right. Beautiful state, very misunderstood, but we love our Jersey.

Pete Mockaitis
Lovely. Well, let’s talk about managing up. We haven’t discussed this issue in quite some time and I think it is so vitally important. Can you share with us maybe an extra surprising or counterintuitive discovery you’ve made as you researched this managing up stuff?

Melody Wilding
Well, I think, just like New Jersey, managing up is very misunderstood, and even when I began writing the book, I was resistant to the idea of calling it managing up and even zeroing in on that concept. I wanted to talk more about influence and persuasion, how do you build respect and recognition. And my publisher had to keep nudging me that, “Yeah, what you’re talking about is the skill set of managing up.”

And I think my resistance came, and what I’ve heard from many other people, is from these misconceptions we have. These old images of managing up from the ‘80s, the ‘90s, the person being the suck-up and running around with their boss’s coffee order. And who wants to do that? No one wants to compromise who they are or feel like they’re ingratiating themselves to the people around them. So, it’s no wonder why we resist this concept.

But what I know now, having done this work and researched this subject is that managing up is not something you do for your boss’s benefit at all. It’s really something you do for yourself to make your own work life, your own career, much easier, less stressful and on your own terms.

Pete Mockaitis
Yes, I dig that a lot. And while we’re talking about misconceptions, let’s clear them up, I recall, I think I was reading a piece by, Paul Graham, the Y Combinator guy, made a statement along the lines of “Professional managers are amongst the finest liars there are.” And folks are like, “Whoa, that’s some strong language. What do you mean?”

He’s like, “Ah, perhaps I should say, they are adept at managing up,” which sort of imply, well, more than imply, that managing up involves telling the folks above you a little bit of what they want to hear, and massaging their perceptions and expectations, and it really made it sound quite like it’s the art of deception in the professional, acceptable way that we can courteously do so in proper modern times,” Melody. So, have you picked up on those perceptions and how do you address that?

Melody Wilding
I think, again, that’s the older school way of thinking about it. And what I would argue is it’s less about massaging and contorting yourself to someone else’s perceptions and more about tweaking, or in the book I call it flexing, your approach so that your message is actually getting through to the people who need to hear it the most.

That may mean you do need to tweak how you present something, or the type of language you use so that it’s more resonant with the other person, but I don’t think, wholesale, it means that you have to change who you are or what you’re trying to say, because this book is really all about, “How do you have the tough conversations with your manager? How do you push back on extra work or give them tough feedback up the chain of command?”

That’s what managing up really is. It’s having those difficult conversations, sometimes having the courage to say what needs to be said, but doing so in a tactful diplomatic manner that actually earns you trust instead of just turning into a professional people-pleaser.

Pete Mockaitis
Okay. Well, could you share with us a nice story that inspires or brings this together in terms of what’s really at stake if we master this skillset?

Melody Wilding
Yes, I think the book actually starts with one of my personal stories which was a time I failed to manage up, and I think it’s a lesson in multiple ways. So, before I went full-time into my current business, I was working at a health care company, and I loved that job. I loved my boss. What I didn’t realize at the time that I saw in hindsight was that I had been hired to work on really a pet project of my managers that was kind of outside of the rest of the company’s scope, and my manager had been given a bit of budget and, unbeknownst to me, some timeline to see if this was viable or not.

And so, that was my first fail, was really not getting on the same page with my manager about “What was the context that this project came up in? What are the expectations? Who else needs to be bought in and on board with this?” And long story short, let’s flash forward, I ended up being laid off. My role was eliminated, and it felt like a shock to me, and it shouldn’t have.

And that is what’s at stake. That’s a very extreme example of what happens when you don’t manage up well, but I was really sideswiped because I hadn’t aligned with my manager. I didn’t have other advocates in the organization who were willing to fight for me and keep me because managing up has to go beyond your boss.

Do not make your manager your single point of failure. You might not get along with them very well despite all of your efforts. Who is leading you may change on a moment’s notice, so you need to make sure you have those other allies as well. And all of that was a very cautionary tale, but I think that’s what’s at stake, whether, again, in my case, it was extreme. I lost my role.

But every day, people feel like they’re overlooked for promotions and opportunities, it may go to someone else who seems less experienced, or we get into these minor frustrations that we end up taking personally, “You know, why does my boss cut me off? They never even allow me to hear my idea out,” or, “Why are they micromanaging me and on top of me about everything?” And so much of this can be solved by learning some key skills.

Pete Mockaitis
Certainly. Well, tell us, you lay out 10 key conversations for managing up well, which I love. And so, we’ve got alignment, styles, ownership, boundaries, feedback, networking, visibility, advancement, money, and quitting. So, I really dig this because I just love a framework and a set of distinctions and a delineation of categories that just helps make sense of the whole universe of managing up conversations. It feels like, “Yeah, that’s a pretty fine job of summing them up.”

So, I suppose I’m curious, do you have a gauge for what percent of folks ever actually proactively say, “Hey, I’d like to have a conversation about some of the fundamental ways we work and communicate with each other, and what would be best for both of us”? In a way, that almost seems like among the most foundational things one might do in the world of managing up. Is that fair? And how often is that happening?

Melody Wilding
It’s definitely fair. It’s very true, that it is so fundamental that, I think, we sometimes assume it. We assume that this has happened and we overlook it because of that. So, to your point, I would say maybe 10% of people are having those types of explicit conversations about how they work together with their manager, and that is a huge, huge opportunity.

Because if you are in that small minority of people who are doing this, you’re not only going to stand out as someone who is thoughtful, conscientious, you’re driven, you’re taking initiative, but you’re going to have intel and build rapport and trust much more quickly than anyone else.

Pete Mockaitis
Absolutely. I agree, and I’ve experienced it on both sides of the table. Because it’s rare, it feels very special, like, “Oh, wow, this person, I like them. They’re on top of things.” And I think it’s hard for that to go poorly. Maybe if you ask at just like the worst possible time, like, “Hey, that’s like the definition of a non-urgent situation and we’re in the midst of something on fire right now.” So, maybe that that’s one way it could go poorly. But tell us your take on that in terms of to what extent do managers welcome these discussions because I think there’s a bit of reluctance on the part of some folks to initiate?

Melody Wilding
There definitely is, yeah. And when I have this conversation with people, in the book, we’re talking about really the styles conversation, and that’s when we talk about how, “How do we work together? How do we communicate? What are your preferences? What are mine?” And going back to what I said a moment ago, when you understand the context of who your boss is, and also what your defaults are, you stop taking things so personally because you understand, “Oh, this is their style. This is their way of approaching and processing information.”

“And so, if they send a period instead of an exclamation point, I don’t need to make that mean that I’m getting fired, or they hate me, or they’re against me and they favorite somebody else.” We can be much more diplomatic and make those tweaks to how we communicate.

And in my experience, people are reluctant, yes, to bring this up, but when they do, their manager is overjoyed. And, of course, you need to bring this up in a tactful way. So, what I suggest is that you present it to your boss and say something along the lines where you show why this is in their benefit, to say, “I’m really committed to us being able to reach our goals together this year.”

Or, “I want to make sure that you can get the best performance out of me possible, that our work flows more smoothly, whatever it is. And to get there, what I would love to do is understand a bit more about how you work and how I can communicate with you better to get you the information you need. Does that sound good?”

And you can start by asking certain questions of your manager, whether it’s, “If I have to get certain updates to you, what format is best? Do you want those in Teams, in email? Should I present a slide deck? Do you prefer bullet points or should I do narratives?”

Understanding some of those preferences, when you are asking your manager questions, gives you opportunities to then say, “Great. Thank you so much for sharing that. From my standpoint, here’s what would be helpful. If you have feedback for me, take me aside after a meeting, or if you notice that I’m not being as concise as I could be in a presentation, shoot me a quick message on Teams so I can adjust on the fly.”

All of us have different preferences around that, but it turns it into more of a two-way street where, yes, you’re understanding what your manager wants, but you’re also finding opportunities to assert, or at least put on the table, “Here’s what I would like. Is that something that we can find a middle ground on together?”

Pete Mockaitis
That sounds great, yes. And as you say it, and I’m imagining the scene, that seems pleasant and welcome to hear such things. And I want to dive deep on a couple of these. I don’t think we could do all 10 in our time together, but one with regard to boundaries. I remember when I was reading through this, I recall a conversation I had with my friend, Kelsey. We were catching up at a wedding. It had been a long time.

And she was telling me all of, like, the cool things she was doing with, like, go to an Ironman Triathlon, and this and that. I was like, “Wait a minute. I’m sorry. Don’t you work in consulting?” And she’s like, “Yeah.” I was like, “How on earth are you finding the time to have all of these adventures and do all of these things when I recall my days of consulting were so brutal with regard to the hours of the travel and the unexpectedness of things?”

And she was like, “Oh, well, you know, I just kind of talked to my boss and said, ‘Well, hey, here’s what’s going on, here’s the nights I’m not available, and here’s the thing…” She just sort of laid it out in terms of what’s up, in terms of, “I’m going to over-deliver on these key metrics and expectations, and these are the nights I will not be available to be doing things.”

And I was like, “And they went for that?” My mouth dropped, I was like, “You can do that? That’s possible? Even in client services? Wow.” And so, I was struck at just what a managing-up boundary conversation can do for transforming a life into being sustainable and enjoyable in what can be demanding fields.

So, lay it on us, Melody, if we want to establish boundaries but we’re a little scared and we think that we might misstep, or seem like we’re not a team player, or we’re lazy, or we’re not really committed, or any of these other negative associations we fear, how do we play the boundary-setting conversation game?

Melody Wilding
Well, that’s the tension with it, right? We need to protect our well-being, but we also don’t want to look like a slacker, so we have to find that balance there. And the thing with the boundaries-conversation is that “no” may be a complete sentence in many areas of life, but at work it doesn’t go over so well if you just say, “No, I’m not going to do that,” or “I don’t want to do that,” right? It’s going to hurt your reputation for you to say that so you need to be more thoughtful about how you approach it.

And what I think is so telling about what your friend did is it sounds like she was assessing, what I call in the book, your pushback power. And your pushback power is the invisible leverage you do or don’t have to push back, to say no. And we all fall somewhere on the spectrum, higher to lower. Your pushback power is higher if you have more positional authority.

If you’re more seasoned, tenured in your career, you have more credibility behind you, you are a high performer, or you offer a very specialized skillset that people may be more willing to make accommodations for because it could be hard to replace you. And even things like the strength of your relationship with your boss, how you build trust and rapport, your boss’s values, the state of the organization.

If the team is in free fall, in crisis, it’s going to be harder to say, “I can’t pitch in this weekend,” or, “I can’t take on more of this project for a colleague who just left,” versus if you’re in a time of stability, it might be a little more receptive to that. So, taking into account that pushback power allows you to gauge “How directly or assertively can I say no? And how frequently can I say no?”

And it sounds like your friend did that with her manager. Because she was higher in pushback power, she was able to say, “I have these commitments, and so can we find a solution to work my workload around these commitments that I have?”

Now, for those of us that may be medium to lower in pushback power, there’s a number of different things you can do. One of my favorite approaches that I talk about is called the trade-off approach, and this is great because it allows you to set up binary options. So, you may say, “Okay, thank you for sharing that, you know, Y has come down as an important priority from the leadership team. A few weeks ago, we had talked about that you wanted me to focus on X.”

“And so, if X is truly still a priority, how would you like me to reprioritize to make room for Y? Or what would you like me to slow down on? What would you like us to delegate or temporarily deprioritize in order to make that possible?” And the beauty of this is that you are setting the parameters. You are setting the decision options, subtly saying, “Both of these cannot happen at the same time. Which one would you like to choose?”

But ultimately, you’re approaching it more as a problem-solving conversation instead of just dumping a problem back in your boss’s lap to say, “I don’t know. I can’t do it, so figure out someone else to get it done.” You’re approaching it more as a collaboration, which that person will appreciate, and the ultimate authority is back in their hands.

Pete Mockaitis
And I think that’s really handy because I think without the conversation, we can just assume, “Oh, I have to continue doing all the things we’ve ever discussed, as well as this new thing, and that’s just that,” and that is a dangerous, untenable place to live. So that’s handy with regard to the conversation. I’m curious, when it comes to increasing our pushback power over time, let’s discuss.

So, one of the levers is just the strength and quality of our relationship. Another is how special and wonderful and high-performing we are. Any others and what are the quickest, easiest ways to boost these so that we are growing in pushback power over time?

Melody Wilding
Well, let’s talk about the performance piece and building rapport and trust with your manager. There’s a conversation that comes before boundaries, and that’s called the ownership conversation. And that’s important here because the ownership conversation is all about looking for where can you take initiative of projects or problems you want to solve and run with, but by doing that really add value or solve an issue that’s a pain point for your manager, your team, the organization.

And when you do that, you build, you add to the pushback power you have because you’ve enhanced your value, you’ve shown you’re a problem solver, and that’s really valuable. So, the ownership conversation is all about “How do I not only spot those opportunities, but capitalize on them in a way that’s not going to step on the toes of other people around us?” Because that would backfire, of course.

And a lot of it comes down to choosing the right problem to start. And so, I talk about how there’s five worthwhile areas to look at. And a few of those may be bottlenecks. So, are there inefficiencies or broken processes, for example, that are slowing everyone down, including you, that if solved would make everybody’s lives much less stressful and easier?

Neglected needs is also a great place to look. What are the topics or agenda items that keep going to the bottom of the pile or keep rolling over month to month, quarter to quarter, that no one seems to have the time to get around to, but says, “Wouldn’t it be great? Wouldn’t it be great if we could do that? Or we really need to get to that”? Could you be the one to carry that torch forward?

And another one that I think can be easier to spot is feedback patterns. What are you hearing again and again from fellow team members, clients, your vendors, that if you took action on to make better, would add value to everyone else?

Pete Mockaitis
That’s cool. All right. Well, could you give us a story of this ownership in action? Because I think you’re really keying in on something in terms of differentiating and growing a career, because it’s quite possible to go years at a time in reactive mode of doing whatever somebody asks for, or seems to be perilously on fire.

It’s hard to be distinctive in such a place, as opposed to, with ownership, it’s like, “Oh, you know, that’s a fantastic result. Yeah, that was, really, I’m the person behind that.” That’s hugely awesome. So, could you give us a story about ownership in action?

Melody Wilding
Sure, I have two that come to mind, if that’s okay. So, the first one is, I had a client about a year ago, who, his organization was acquiring a new one and he worked on the legal side of this. And so, because of that, when they acquired this new organization, all of his colleagues were running in the direction of all of the new opportunities that were created by this acquisition and trying to capitalize on that, chasing shiny objects, everyone was trying to meet with the three key leaders.

And what he saw was that that change actually created this vacuum where he could step in, and that no one was tackling, there was a neglected need, in other words, with due diligence matters of closing everything that had to do with that transaction, you know, wrapping up all of the contracts, dotting the I’s and crossing the T’s to make sure the merger was complete.

And so, he said, “You know what? I’m actually going to zig while everybody else is zagging.” And he carved out that niche for himself as being the person who was buttoning up the deal, so to speak, which gave him a lot of exposure to not only he became a close confidant to his manager, but also his skip level, his boss’s boss, and some other key C-suite leaders in the organization who really cared about this going correctly, and who knew, “We have to get these compliance matters correct.”

And for him, that allowed him to build those relationships. He was seen as more of a partner to those people. And flash forward about a year later, he was actually promoted to partner because of that work that played a huge instrumental role. So, that’s one example that comes to mind of looking for opportunities that other people may be missing.

And then the other quick story I’ll share has to do with another client who, after the pandemic, was really interested in getting mental health days going for the organization, making sure that the team had time for development and rest, and weren’t just go, go, go, go, go all the time. And why this was ownership is because she had to create buy-in for this idea. This wasn’t something that others had thought of. This was something she was innovating from the ground up and had to push through.

And so, a couple things that she did really excellently was she came with proposals in hand, and so when she would have meetings with some of the key stakeholders and decision makers, she would come with a one-pager with talking points that they could use, just ready-made. She made their job easy, took the cognitive load off of them, and she proposed small steps.

So, in the book, I talk about this as the foot-in-the-door technique in psychology, where you propose, whether it’s a pilot project or a test or rolling something out to just a small sample. The people around you want to mitigate risk and potential exposure or failure. So, if you could say, “Let’s start with a mental health day and then we can actually roll that out to have these once a quarter and have more events around this.”

She just started with, “Let’s have this one day,” and that was easier for people to get on board with. And, eventually, she was successful in making it something bigger but I thought that was a great example of planting seeds, taking it step by step, and getting small agreements that lead to bigger ones.

Pete Mockaitis
That’s a really cool thing to take ownership of because, well, one, that’s just great for everybody, and two, boy, I sure would like that person in my organization, it’s like, “Oh, this is the person who got us all the mental health days. I want to do them favors whenever possible.”

Melody Wilding
Yes, great point. And that speaks to this idea of looking for triple wins. Is something going to be a win for you in terms of you’ll enjoy the work, it will add to your own credibility? Is it a win for your manager? Will it make them look good or advance their priorities? And, third, is it a win for the team or your organization as a whole?

Like you said, your colleagues are certainly going to love you, but, you know, at the end of the day, for everyone’s productivity, sustainability in their roles and long term the results of the organization, it was huge from that respect, too.

Pete Mockaitis
Okay. Well, tell us, within these 10 key conversations, could we pick perhaps one or two that seem to be super transformative and yet pretty easy to do? Any of your favorite tips here?

Melody Wilding
Let’s talk about visibility, if that’s good with you. Yeah, I think this is one that people know they need to do, but don’t quite know how to approach because it feels daunting. It feels daunting to feel like, “Ugh, I spend so much time working. Now you’re telling me I have to advertise that work as well and I have to bring more attention to it?”

And in some ways, yes, because we can expect our work to speak for itself. It’s not going to do that. We need to be the advocate for it. But there are some pretty simple, easy ways to build visibility into just the day-to-day of how you work instead of making it extra effort, and I think that’s the win-win. One way you can do this is by restructuring your one-on-ones.

So, I highly recommend that you start all of your one-on-ones with your manager with wins. And you can call it wins, you can call it progress or milestones or achievements, whatever language feels best to you, but the point of that is to not just dive into status updates of, “Oh, here’s where this project is. Here’s where this is. This is what’s coming up.”

But to more so utilize that time to show your manager, “Yes, here’s what we’ve done, but here’s what it means. Here’s the outcome, the results. Here’s also visibility into how I thought about solving a problem, the considerations that I made, or the people I talked to.” And all of that shows them, yes, you are actually getting things done. It gives them more insight into you operating at a more strategic, perhaps even higher level. And it also gives them information that they need to run up their own chain of command.

And so, it’s not really self-promotion to just puff yourself up. We really need to think about it more as, “I’m giving my boss the data they need to advocate for me, to advocate for the rest of the team, to have resources, opportunities, decision-making power at higher levels.”

Pete Mockaitis
Yeah, I think that’s excellent. And often, when we take ourselves out of the equation, there’s less self-consciousness, and it’s like, “Oh, this is this is handy. Like, if I were leading this organization, I would probably want to know about the skills, this asset, this resource, this person has in the mix to be deployed when useful and necessary. Otherwise, everyone just misses out.” And how about advancement?

Melody Wilding
Advancement, yes. And thank you for that great segue because visibility and advancement go hand in hand, right? And you can start to see how these conversations build on each other, intersect, because once people know more about what you’re achieving and know more about you, well, then you’re in a position to do bigger things.

And why I say that term “do bigger things” is because advancement doesn’t always have to be a promotion. It can be that you want to grow your scope, or the budget that you oversee, you want to go from two to four people on your team, or you want to work on a stretch project, or something that’s completely different from your current skillset.

For example, right now I have a lot of clients who are asking for stretch projects in AI, because that’s really important to them to learn and they know it will be a value-add to the organization. So, think more broadly about what advancement could mean, but also think about starting much earlier than you think you might need to.

Because I see way too many people get caught in the performance review paradox where they keep their head down, they think they’re sending signals to their manager about what they want and where they want to go, only for their performance review to arrive and no promotion, no salary increases, no being named to that committee. It seems to pass them by.

And that’s often because we either haven’t been explicit enough about what we want or we’ve waited too long to bring that conversation up, and your manager has already had to allocate headcount or resources or make those decisions. They were made months ago. So, this may mean starting three to six months in advance to plant those seeds.

Let’s say you did hit a big milestone. You may say, “This was such a valuable experience. I really loved getting to interact with these clients or that stakeholder or use this skill. I would love to do more of that. Do you think there’s an opportunity in the coming months?”

And so, you start to get that out there. You may even have more of a formal conversation with your manager to say, “In the next year, I would love to double the size of my team,” or, “I would love to move from manager to director level. What would you need to see to be comfortable with that change?”

And that allows you to surface objections because your manager may say, “Well, you’re not ready for that,” or, “We need to have these other people on this committee bought into this, so I need to rope other people in.” And it allows you to contract so that you can understand, “All right, by June, you need to see this. By December, you need to see that.”

And you can work against that and have follow-ups to say, “All right, I did what we discussed. Are we still on track here? Has anything else come up? Would anything else prevent us from making that decision at that point?” And so, it has advancement top of mind for you and your manager, and it prevents some of moving that goalpost that can happen.

Pete Mockaitis
Okay, beautiful. Well, Melody, tell me, any other final tips, tricks, do’s, don’ts before we hear about some of your favorite things?

Melody Wilding
Let’s talk about, briefly, the money conversation because if you have advanced and you’re taking on more, you probably want the salary that comes along with that. Money can also be very loaded and very sensitive, something many of us are not taught how to discuss in our personal lives, let alone in the workplace.

And one of the big mistakes or missteps I see people make here is that they focus way too much on what they’ve done already and not enough on what they can do in the future if they were given more money to do it, and that’s very important. You need to think about, “What’s the potential ROI if the organization gives me five, ten, fifty thousand more dollars, what else would I be able to do? Does it serve bigger clients, manage a bigger team?”

You need to paint that future so that your manager, again, see a theme here, can make a case to their own leadership about, “Why should we give this person more money?” It’s not enough that you want it or you feel you deserve it. That may be true and there needs to be a business case there. So that, combined with, instead of just saying, “I deserve this. I work really hard,” approach it from the standpoint of fairness.

We humans, we are wired for reciprocity. We want to make sure that people feel like they are being treated fairly or correctly. And so, if you can use language around that to say, “I want to make sure that my compensation matches the level that I’m performing at or is commensurate with the amount of value I’m bringing to the organization.” If you can use that sort of language, it makes it feel less like this request that you’re demanding, and again more like a trade.

Pete Mockaitis
Certainly. Well, thank you. Well, now, could you share with us a favorite study or experiment or bit of research?

Melody Wilding
In the book, I actually cite some of this research around micro-yeses. And so, if you can get a micro-yes, let’s say you have to give someone feedback, and instead of just diving into, “So, in that last meeting, I felt like you talked over me,” ask for permission first. Get a micro-yes, “Will now be a good time to talk?” “Yes, sure.” “Okay, I’d love to chat about that client meeting. Is that good with you?” “Yes, sure.” Get those micro yeses along the way so someone is a bit more bought in and not as surprised by what’s coming next.

Pete Mockaitis
All right. And a favorite book?

Melody Wilding
Difficult Conversations by Douglas Stone and Sheila Heen. Fantastic book, as well as their other book, Thanks for the Feedback. Both amazing books that really break down the nuances, the anatomy of how to have these difficult conversations.

Pete Mockaitis
All right. And a favorite tool?

Melody Wilding
I am a huge Oura user, so I have my Oura ring on here.

Pete Mockaitis
Oh, yeah. Mine is on my charger.

Melody Wilding
Yes, I probably have to charge mine today, too. But I’ve had it for years, and I just, especially since they have added the heart rate monitoring throughout the day, it is so helpful for me to see what spikes my stress when I go into restorative time. It’s just helped me manage my own schedule and my own energy much better.

Pete Mockaitis
And a favorite habit?

Melody Wilding
I am a go-to-the-gym-first-thing-in-the-morning person.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, you hear them quote it back to you often?

Melody Wilding
“You teach people how to treat you.”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Melody Wilding
ManagingUp.com is where you can find all the information about the book. You can connect with me as well there, too.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Melody Wilding
Start today with having the alignment conversation, and that is a really simple entry point to begin managing up, to ask your boss, “What would success look like for you in the next three months? What does great performance look like in this role? Or, what metrics does your boss discuss with you?” Start there, and I think that’s going to establish a basis of trust and give you a lot of insight that will be really valuable.

Pete Mockaitis
All right. Melody, beautiful. Thank you.

Melody Wilding
Thank you.

Dec 11
0

2025 GREATS: 1020: The Three Keys to Being Inspirational with Adam Galinsky

By | Podcasts | No Comments

Adam Galinsky reveals the core skills anyone can master for more inspiring leadership.

You’ll Learn

  1. The easiest way to uplift the people around you 
  2. The 15-minute exercise that makes you visionary 
  3. The quick trick to feeling more confident and powerful 

About Adam 

Adam Galinsky is a celebrated social psychologist at Columbia Business School known for his research on leadership, decision-making, teams and ethics. His scientific research—consisting of over 1000 studies published in over 200 scientific articles—has been cited more than 64,000 times. In Galinsky’s latest book, Inspire, he weaves together his decades of research and global consulting experience to reveal the science of how to become more inspiring. His TED Talk, “How to Speak Up For Yourself,” has been viewed more than 7.5 million times and his book Friend and Foe, was an audible and eBook bestseller. 

Resources Mentioned

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Adam Galinsky Interview Transcript

Pete Mockaitis
Adam, welcome.

Adam Galinsky
Thanks so much for having me, Pete.

Pete Mockaitis
I’m excited to dig into your wisdom about your book, Inspire, to get inspired, to become more inspiring. So, no pressure, Adam, but we’re expecting lots of inspiration to be flowing from you here today.

Adam Galinsky
I hope I can deliver.

Pete Mockaitis
Me too. Well, so tell us, you study this stuff. I’d like to hear, in your own lived experience, who’s the most inspiring person you’ve encountered and what is it about them that inspired you?

Adam Galinsky
Yeah, it’s interesting. I’ve been inspired by a number of people in my life. One person that inspired me really deeply is my dad and even my mom too. So, both my parents and their different ways. One of the things I talk about in the book is I really compare and contrast two types of leaders that tend to be in our orbit, the inspiring leaders, but also the infuriating leaders.

And I think one of the things, when I think about both my parents, I immediately think about their inspiring characteristics, but also their infuriating flaws that they had. And so, I think one of the things in studying this topic is, probably maybe the single biggest insight that I’ve discovered is I’ve actually answered an age-old question that’s bedeviled people for centuries, which is, “Are inspiring leaders born or are they made?”

And what I’ve discovered is, I think, pretty definitively, that inspiring leaders are truly made. And the reason why I know this is because there is, and the thing that I’ve established in my research, is that there is a universal set of characteristics that make up the inspiring person. And these characteristics exist in every single country, on every continent in the world. There’s not a single inspiring characteristic that doesn’t exist in every other country, that exists in one country. It exists in every country.

And because there is this universal set of characteristics, those can be learned, they can be practiced, they can be nurtured, and so that we can become more inspiring over time. And if we go back to thinking a little about my parents, and I said they’re inspiring and they’re infuriating, the thing that really, what my research shows, is that it’s not who we are, it’s really what we do. It’s our behavior, our current behavior, whatever we’re doing today can either inspire or infuriate.

And that means that even if we were amazing yesterday, we may be a total infuriating dad today but the good news is we could be even more inspiring tomorrow.

Pete Mockaitis
Okay. Well, it’s good news that inspirational leaders are made and not born, otherwise you’d have a pretty short book and podcast, I imagine, Adam.

Adam Galinsky
That’s right, yes. Well, it could be a whole discussion of how to select those people, right? So wouldn’t be necessarily that short, but it would be a different conversation.

Pete Mockaitis
It would be. Well, and not as much fun because, I mean, I am inspired by the notion of being inspirational, to get meta with you. And I do definitely want to dig into this set of characteristics, what are they, and how do we learn them. But first I’d like to hear, generally speaking, as you’ve dug into all this literature and done the research, any big surprising or counterintuitive discoveries that made you go, “Huh, how about that”?

Adam Galinsky
I think that one of the things I discovered over the course of doing 25 years of scientific research is the power of not just thinking about ourselves, but thinking about others. And so, one of the first things that I ended up studying in my dissertation was a notion of perspective-taking. And when we take the perspective of other people, it opens up a lot of different avenues and possibilities that we might not know were available to us.

And so, it helps us be better negotiators. It helps us be better leaders. It helps us be more inclusive, give better feedback. Like, you could do a whole list of the things that perspective-taking provides to you. But this is one example, I have a paper that’s coming out in the top psychology, social psychology journal in the world, the Journal of Personality and Social Psychology, in January, a paper I’ve worked on for a number of years.

And the title of the paper is called “The Vicious Cycle of Status and Security.” And so, one of the mistakes that the people who are insecure about where they stand in the world make is they think they have to tout their accomplishments. They have to show what they have done. And what my research shows is that, when we’re feeling insecure, we feel reluctant to credit other people for their contributions to us, thinking it’ll undermine our own standing.

But what my research shows really definitively, even in some of the most competitive contexts, that when we are generous in spirit towards other people, when we acknowledge their contributions to our own success, we not only elevate them, but we also elevate ourselves. We actually gain in status through generosity.

And I think that’s one of the things that people might instinctively kind of think that might be true, but when they get anxious, when they get insecure, that goes out the window and we focus on the self and, “What I’ve done.” And so, I think maybe the surprising thing is just the power in, “It’s not all about you.” If you focus on others, you’re going to benefit but it’s through this sort of other route, if you will.

Pete Mockaitis
Yeah, I absolutely buy that, and I’ve seen it on both sides of the table in terms of when I’m at my best doing those things, as well as when I see it from others, and I am wowed by, I suppose, anytime someone just is generous in terms of, I guess I think about in sales conversations in which someone says, “Hey, we’d love to take your money, but actually I don’t think we’re the best fit for you. You should go with it over in this direction instead.”

I end up liking them more and giving them more referrals. It’s like, “You got to talk to these guys. They’re so honest. They’re so great. They’ll help you out or tell you who could help you better.” And it’s a world I want to live in, you know? So, I think that’s beautiful.

Adam Galinsky
Yeah, I think that’s right.When we do something that doesn’t look like in our best interest, it seems more authentic and genuine, because “Why would they be doing it if they didn’t really believe it?” And I think that becomes really powerful for that. And it also just highlights how important our reputation is to us, like, how people think about us, how they talk about us, what they share about us.

And so, that’s another, I think, I use this phrase that I really like about, “spreading the seeds of inspiration.” And I’ll come back to this later, but I have an acronym that I use called REAP. And it’s a Hananim from the Bible and, “Reap what you sow.” But the idea is that what you put out in the world comes back to you. So, if you’re inspiring to others, they’re going to be inspiring to you. But if you’re infuriating to others, you’re going to get infuriation back. And I think that’s something so important.

One of the foundations, and we’ll talk about the characteristics, as you said, and sort of how we can utilize those characteristics, but one of the foundations is really, like, living your values, and how you can live your values. And my number one value, I have a values card that’s in my pocket with my top five values and in a hierarchy. My number one value is generosity. And it’s that idea that if we’re generous to other people, not just in substance, but even in spirit, we’re going to produce a better world, not only for others, but also for ourselves.

Pete Mockaitis
Okay. Well, let’s dig into some of these characteristics. Lay them on us.

Adam Galinsky
Sure. Well, so just to give your listeners a little background. So, what I’ve done over the last 20 years is I’ve asked people all over the world to tell me about a leader that inspired them. And I’ve asked people, “Well, what does it mean to be inspired?” And people use words like energy or warmth or light.

And the way that I describe it is a wellspring of hope and possibility. It changes you inside. It gives you this feeling. And I say to people, “What was it about that person that inspired you? I want you to tell me the exact characteristic. Be a scientist. Pinpoint what it is that really changed you inside.” And then over the course of time, I started asking another question, I said, “Okay, I want to talk about a different leader that changed you inside. But instead of creating that wellspring of hope and possibility, they created this seething cauldron of rage and resentment. And what was it about that leader that made your blood boil, that infuriated you?” And so, by collecting thousands, and probably even tens of thousands of these examples across the globe, I’ve been able to sort of analyze and study them and use sort of scientific techniques to reduce them to some core factors.

And these three universal factors, I’ll tell you sort of the first thing, my first insight is that the inspiring leader and the infuriating leader are really mirror images of each other, and they exist on this continuum, this enduring continuum that’s made up of “How are you behaving today?” And so, just as a couple quick examples, an inspiring leader is generous. We already used the word generosity, right? Infuriating leader is selfish.

Inspiring leader is courageous. Infuriating leader is cowardly. Inspiring leader sees the big picture. Infuriating leader is small-minded, lost in the weeds. So, one of the things we can start to see is that these are mirror images of each other. And the second thing is that continuum is made up of these three enduring factors. There’s being visionary, which is how we see the world. There is being an exemplar of desired behavior, how we are in the world. And then being a mentor, how we interact with others in the world.

And one of things that I’ve discovered is there’s a reason why these are the three universal factors. And the reason why these are the three universal factors is because they each satisfy a fundamental human need. We’re inspiring people because we’re satisfying a need. So, to be visionary satisfies a human need for meaning and understanding. We crave meaning.

To be exemplar satisfies the fundamental human need to feel protected and safe, but also to feel propelled by people’s passion and energy. And then mentor is one of the universal factors because it fulfills the fundamental human needs for a sense of belonging and inclusion on the one hand, but feeling like that you have status and are respected on the other hand.

And so, these are these three universal factors. I actually have a term that I use, a mnemonic device to help people remember it. I call it the VEM diagram of inspiring leadership. So, it’s like a Venn diagram, you have visionary, you have exemplary, you have mentor, and inspiring in the middle of those concentric circles but that really sort of captures those three elements.

Pete Mockaitis
Yeah, you brought the goods and some social psychology chops in action, our deep human needs. And on the mentor side, I’m thinking about, we got the belonging and the inclusion and also at the sense of learning growth mastery that occurs when we’re getting good tidbits from a mentor. Like, “Oh, wow, that’s brilliant. And now my skills have been upgraded and I feel great as a result of that as well.” So, we’re ticking all kinds of deep human boxes here.

Now, I’ll tell you, Adam, when you said that these inspiring leaders are made and not born, it feels like a tall mountain to climb to just develop these characteristics within us. If we’re not so visionary and exemplary and mentor-y, how do we get more of that goodness going for us?

Adam Galinsky
Yeah, absolutely. So, for each of these, I can go into a little bit more detail, but also say, like, “How do we get into a visionary state of mind that makes us and propels us to be more visionary? How do we get into an exemplar state of mind? How do we do those things?” And so, let me just start with, I think, visionary is such a straightforward one and really helpful. So, what does it mean to be visionary?

Well, visionary has three characteristics. It’s kind of like what we say, is one of it, how we say it and when we say it. And the what basically is big picture, optimistic vision of the future. So, there’s, we see the big picture, but we also see a positive version of what the world can look like. Now, how do we say it? Well, my research shows and other people’s research shows is you want to do two things. You want to simplify it to its essence, but you also want to visualize it, make it come to life.

So, one of the examples I love to give is, you can have the mission, “Our mission is to have satisfied customers.” That’s a good mission, right? You want to have your customers be satisfied. But now let’s just tweak it a little bit and see how it changes, “Our mission is to make our customers smile.” Now that word smile is something we can visually see.

And then we can think about, “Well, what is it that we can do to bring that smile onto our customers’ face?” And that actually simple change from satisfied customers to make our customers smile, engages people more and motivates them more. It produces better outcomes, better products, if you will.

And then the final thing is that if you want your vision to stick, you got to share it and repeat it again and again and again and again. And one of the things I think we fail a lot of times is we fail to recognize that for something to stick, we need to hear it a lot of times. I mean, here’s a good example. What does almost every song in the world have?

Pete Mockaitis
Oh, a refrain, a chorus.

Adam Galinsky
Yeah, a chorus, a refrain, right? That tells us, if almost every song in the world has the same exact feature, a repeated line, a repeated chorus, a repeated frame, that probably tells us the human mind needs some central idea to be repeated again and again. And so, that’s another thing that I find that people are really good at. So, now we can be both practical, very specific, but we can also be sort of a little bit broader. So, here’s a practical thing.

Look at how you’re communicating and ask, “Can I simplify this? Can I be more economical in my words? But can I, in doing that, also make it more visual and vivid and metaphorical and come to life?” So, that’s like a very practical thing you could do. But what I’ve also shown is “How do we get into a general visionary state of mind where we can really see the big picture?” And that is a technique that comes back to what I said earlier about values.

And so, one of the things that two decades of research has shown, my own research has shown this, I’ve done multiple studies, that if you get people to reflect on their values, and I call this your values hierarchy. My colleague, Paul Ingram, has done amazing research on this. So, this is what we tell people, “Think about your values, what really matters to you. Now pick four or five values and put them into a hierarchy where the top value sort of animates the rest of your values. Now that’s your value hierarchy. Now what I want you to do is I want you to think about why those values matter to you. Also, when have you demonstrated those values in your daily life?”

And here’s one study we did. One of the worst things that can happen to anyone in their life is to be unemployed, to be laid off, to be fired, to lose your job. It increases anxiety, depression, even suicide. So, we worked with a Swiss employment agency, a government employment agency, every citizen in Switzerland, if they want to get unemployment benefits, has to go into one of these agencies and register. And we did a little experiment.

Fifteen-minute intervention for half of these people. We did exactly what I just told you. Reflect on your values, why they matter, how you’ve demonstrated them. Two months later, they were twice as likely to have found a job. In fact, the effect was so strong, we stopped the experiment and gave everybody the values intervention.

And so, when we reflect on our values, it has two things that I think are incredibly important. One is it helps us see the big picture, what really matters. But two is I think it has this element of optimism. It gives us that energy to go forward. Because what do you need to do to get a job? You got to apply, you got to suffer the slings and arrows of rejections, right? And you got to keep going, right? And you got to keep applying to other jobs. And so, reflecting on our values both helps you see what really matters and gives you that optimistic positive energy to go forward.

So, we can become more visionary both with very fine-tuned practicality, “How do I simplify my messages?” or, “How do I make sure that people see the big picture?” But we can also do it more sort of organically by reflecting on our values.

Pete Mockaitis
Adam, what we love to hear so much here is a little bit of an effort produces just an extraordinary result. Like a 15-minute value intervention is phenomenal, which reminds me of a conversation we had with Dan Cable about, I think, similarly, a short, it might’ve been a one-hour intervention, in terms of introducing yourself to your colleagues about who you are at your best, reduce the attrition by over 30%.

And so, I think that is just astounding in terms of zooming in on this stuff, it’s just amazing in that our human spirit, I don’t know how to say it, Adam, but it seems like it’s so easy for us to lose sight of our values, our North Star, that which makes us come alive and be all we can be. And, apparently, we can get there with just a pretty quick refresher.

Adam Galinsky
Yeah, I think this is a great transition to the second universal factor of being exemplar, because I think Dan’s intervention is, it’s a little bit about values, but it’s also something a little bit broader. So, what does it mean to be an exemplar of desired behavior? So, what it means is being a calm and courageous protector, who’s authentically passionate, who’s super, but also human. They’re not perfect. They have their own vulnerabilities.

And so, I’ve shown in a lot of different ways why that matters. So, how do we get people into an exemplar state of mind? Well, in 2003, I introduced something, and Dan’s research kind of builds all of this, an intervention that has been used in hundreds of experiments across the world, hundreds of experiments across the world. And we basically did analysis of all those experiments and showed that it’s got deep scientific validity.

But we simply asked people to kind of do what Dan did, but we said, “Think about a time when you were powerful, in control, and your best self.” And we targeted at a more micro level. So, imagine you’re going into a negotiation, “Think about when you’re powerful and in control and your best self at the negotiating table.” Or you’re going in for an interview, “Think about when you’re powerful and in control your best self in an interview.” Or think about giving a speech in front of people, “Think about the time when you felt powerful, really in control on that stage.”

And so, what that does, the reason why that’s so powerful, that reflection, is because you’re building off your own lived experience, authentically building off your own lived experience. You’re not recalling what someone else did. You can feel yourself.

You’re like, “Yeah, I negotiated.” You might’ve negotiated one time out of ten well, but you can still recall that one time you did it well, right? And that’s a real powerful way to leverage that. And we’ve shown in our research that when you do that, people do better in interviews. We actually have the people are more likely to get a job. We’ve shown they give better speeches. Other people in Europe have used my intervention, measured people’s physiological reactivity before a very stressful event, and they were physiologically calmer after engaging in that.

And so, one of the things that the way they like to describe it is if you want to be super, you got to be able to remember when you were super. And that’s sort of one way of being able to tap. And then you go out and act super when you can do that. And so, I think that’s one thing that’s just so powerful and so important for people is to remember that we have those experience when we did something really, really well and we can recall and really sort of build off those experiences.

Now, I hope you don’t mind, but I want to introduce another topic really quickly that I think is really important.

So, I know you have three kids, and so you’re a parent, you’re a dad, and so your kids look up to you because as that parent, it could be just because you admire someone. It could be because someone’s really important to you. And so, anytime someone gives you their attention, you, your behavior, your words, the way you stand, the way you interact are going to have a big impact on people.

And so, I’ve coined a phrase. I call it the leadership amplification effect or the leader amplification effect. And the leader amplification effect basically says that when we’re in a position of leadership or where people are looking up to us or we really matter to them, they’re paying attention to us, their eyes are on us. And one of the foundational, fundamental scientific truths that govern all of mental life is that the things that we pay attention to get amplified. Whatever stimulus we’re looking at, that stimulus will have a bigger impact on us. We’ll get intensified reactions.

And so, it’s just sort of one example would be, I still remember 30 years ago, my first doctoral seminar when I was a PhD student with a guy who’d win the Nobel Prize in Economics, and I raised my hand one day, first day of class, have 11 fellow students, I want to demonstrate that I belong, I’m at Princeton University, this Ivy League thing, but feeling a little insecure, and I think I have a really nice point to make. And I still remember what Danny did 40 years later, he crossed his arms, shook his head, scrunched up his face and said, “That’s not right at all.”

And then he smiled and he moved on and the rest of class moved on. But, like, I was frozen. I felt humiliated. It was crushing to me. And so, Danny doesn’t remember this. Like, it was nothing to him, but to me, it just felt like humiliating criticism. But, like, six weeks later, I’m walking in the hallway and Danny, without stopping, he doesn’t even stop walking, he just says over his shoulder, “Hey, Adam, I love reading your reflection papers. You’re a great writer.” And then he turned the corner but that comment, like, has nurtured me for 30 years.

And so, one of things is that when we’re in a position of leadership, the reason why our words matter so much, the way we are in the world, how we interact with others matters so much is people are paying attention to us. And some of it is because we have power and authority, but sometimes it’s just because they look up to us and they care about what we think. And our whispers are going to be shouts, our comments are going to get amplified, and the reactions we produce are going to be intensified.

And so, one of the things we have to learn as parents, but as leaders, is that nothing we say is offhand. Everything has an impact. And so, that’s one of the things we have to be aware of to be inspiring is to recognize the powerful impact that our words, behaviors, and interactions have.

Pete Mockaitis
That is huge. And I’ve heard a number of leaders say, and I’ve lived this myself that, “It’s the weirdest thing. When I became a leader, my suggestions became commands.” And so, that’s one form of the amplification, but it’s great to flag the other ways that your stuff is being amplified and the impact and consequences of that there.

Adam Galinsky
Here’s one of my favorite stories about this. Barry Salzberg became CEO of Global Deloitte, which, you know, has tens of thousands of employees. And about six months into being CEO, he noticed that there were bananas at every sort of executive meeting. And he’s like, “God, I’ve been at Deloitte for 30 years. Is it a symbol of Deloitte I didn’t know about? Or does someone really important love bananas?”

So, he asked his assistant, he said, “Hey, why do we have bananas at every meeting?” She said, “Because you love bananas.” He’s like, “Wait, what?” So, the first time he walked into a meeting where she was present, she was paying incredible close attention to everything he did because she wanted to please him.

And she noticed he picked up a banana with a little bit of enthusiasm. And so, she coded in her mind, “Barry Salzberg loves bananas. We must have bananas at every meeting.” And that’s not even a suggestion. That’s just like, he’s like, “Ooh, banana,” he just might want to have a little potassium that day but then it became a law.

And so, that’s sort of a great example of the leadership amplification effect. He didn’t even say anything to anyone. It wasn’t even a suggestion. It was just a dollop of enthusiasm.

Pete Mockaitis
Yeah. Well, that is telling. Well, I’d love to get your perspective, Adam, before we hear about some of your favorite things. Given what you’ve learned about the impact of the things we do or don’t do, and then the relative prevalence of these behaviors, if you can lay on us just a couple of your top do’s and don’ts that you think can make a world of difference for us, what would they be?

Adam Galinsky
I’ll go through a few do’s. So, the first one is always think about the big picture. Like, what is really going on here? Like, try to put things into context to understand people’s behaviors. I’ll just give two examples that relate to being a parent because I think they’re really, really powerful. I had two kids, very close in age, just like you. And so, I had a kindergartener and a first grader. And the kindergartner’s classroom was on the second floor and the first grader’s class was on the third floor, and I take them to school every day.

So, naturally, I dropped the kindergartner first because he’s, as we walk up the stairs, my first grader is very type A, very impatient, “I want to get to school.” My kindergartner, like most second borns, likes to relax a little bit, take his time, likes to a big ritual with me saying goodbye, and Asher would be like, “Hurry up, Aidan. Hurry up Aidan,” and I would get very frustrated at Asher. I’d be like, “Just be patient. Why can’t you be patient?” And then Asher would march upstairs and run in the classroom without saying goodbye to me.

And about a month into this, we were walking with Aidan, I had an epiphany. And I was like, “What if I drop Asher off first?” So, I said to my kids, I said, “Hey, why don’t we all walk up to the third floor and drop Asher off first, then walk down to the second floor?” And it was transformational. So, Asher got to go at the time he wanted to, he’d give me a hug, I’d get to go downstairs, Aidan could take his time, no one was rushing him.

And by day three of this, his teacher, I never even talked about this with his teacher, Aidan’s teacher, the kindergartner’s teacher said, “Wow, dropping Asher off first has been a big success.” Like, she noticed, she could see Asher getting frustrated and angry. And, like, I could yell at Asher, I could tell him to be patient, I could try to give him some type of gummy to make him calmer, but he was saying, “I need to get the class on time.”

And so, then if we start thinking, “How can I allow Asher to meet his needs, but also have Aidan meet his needs?” We just reversed the drop-off order. And so, when I talk about seeing the big picture, it’s like really sort of understanding all the people that are in sort of an orbit and how they interact. And so, I think these are very, very, powerful things. What is it that people need? I mentioned these fundamental human needs. What does this person need right now?

I’ll give you just one other quick example, it’s very top of mind. My mother-in-law has lived with us for eight years and my older son is very attached to her and she’s moving now to Las Vegas. And about, she’s moving literally next week, and about two weeks ago, my son started being just really salty towards his mom, my wife, just being really rude to her and angry at her. And she was getting a little, like, upset by this, and it’s hard not to take it personally.

But the big picture is he’s mad that his grandmother is leaving, and he’s furious, but he can’t express it to her. In fact, they’ve actually never had a fight. Like, he’s her safe person. And so, he’s taking out on the person that’s closest, the mom. And so, once you see the big picture, you can start to recognize what’s going on. But then we can be visionary. We can start to help him have context for his feelings, “Hey, Asher, I know you’re really, you know, it’s probably, it’s really hard with Lola leaving.”

And the other day he whispered to me, he didn’t want his brother to hear this, he said, “I’m really sad that Lola is leaving.” And so, that’s what I mean by sort of being visionary. How do we see the big picture and really recognize what really, really needs to happen? Seeing the big picture allows people to handle the slings and arrows of outrageous fortune. Like, think about people going into war, soldiers potentially giving up their life, but for a bigger idea. So, the first do is be the big picture.

The second do is to remember that when we are in these positions of leadership, our emotions are infectious. And so, when we’re calm, we calm other people down. But if we’re anxious, we’re going to make other people even more anxious. So, we really have a duty and a responsibility to regulate our own emotions in those experiences, even as parents to not get angry.

My old dean, he would have these faculty meetings where people were speaking viciously to him, and he was always so calm. And I was just so amazed that he could just handle that. Like, he never reacted, he never blew off the handle. Apparently, he did so sometimes in private, but like never in public when it really mattered. And so, I think that’s the other do.

And then the final do that I’ll give is elevate others. When you see someone do something good, let them know. And when they did something that really helped you, express gratitude. And I’ll tell you a story about that. Every time I teach, I give people the leader amplification effect call to action. And I say, “I want you to pick three people that are less powerful than you, and I want you to send them some message that says, ‘Hey, you really knocked that presentation out of the park,’ or, ‘Thank you so much for helping me on that report. I couldn’t have done it without you.’ And I want you to be specific.”

Because if you come across as inauthentic, that’s infuriating, right? And so, this was 10:15, I was in front of a group of 50 CEOs and presidents. And at 10:29, one of them raised his hand and said, “I already sent my three emails, already got three responses, and they were gushing with excitement. One of them said, ‘I’m finally going to take my spouse to that new restaurant they always wanted to go to.’”

And I really liked this example because, first of all, it proved something I found in my research, which is people in powerful roles are very impulsive. This guy couldn’t even wait to 10:30 in the break. He had to like send it off right away. But it also shows it didn’t take him any time at all to do it. Like, it cost him a couple of minutes and it transformed people’s lives.

Pete Mockaitis
And what’s the content of the email? You just say, hey, what you think is great about them or…?

Adam Galinsky
Yeah, or just anyone, just think about three people who, in your orbit, who have less power than you, that deserve some expression of gratitude or praise and be specific about what they did. So, it could be anything, you know. And I was telling this story, and a president of a bank, 1,400 employees that are under his charge. He said, actually, “Actually, I do that every day.” And I said, “Do what?” He said, “I actually send out an email to every single employee on their birthday.”

And he showed me an example. He said, “Here’s the one I sent this morning. It said like, ‘Hey, Trisha, I hope you have a great birthday. How was bowling and track this weekend?’” That’s all he wrote. And then he showed me her response. It was like a novel, like described everything about bowling and track. He’s like, “You know, I actually never even read her email because it’s so long.” But like she was so excited to get this.

And one of the things that this president said, which really struck me, is he said, “I know my message puts a skip in their step but it actually puts a skip in my step. Like, I get their message back and I feel so good.”

And so, one of the things that I’ve come to the conclusion of, here’s a do and a don’t. Now we always say, “Do something in person, communicate with someone in person, face-to-face is better.” But if I were to praise you, Pete, and say, “Oh, my God, you are the best podcaster I ever saw.”

Pete Mockaitis
Oh, shucks Adam. Thank you.

Adam Galinsky
Yeah, it makes you a little bit uncomfortable, right, because, like, “How do I respond to that?” It feels good. But now imagine I wrote that to you later and you can read it, you can reread it.

Pete Mockaitis
Save it and read it when I need to read it months later.

Adam Galinsky
You can save it. You can savor it. You can send it to your spouse. You can show it to your eight-year-old, and say, “Look what this person said about me.” So, actually, by writing it, and then it’s much easier for people. Like, if I say to you, you’re like, you did that, you did, you’re kind of like a little bit embarrassed, a little bit, “Oh, thanks,” you’re trying to push it away.

But if I were to send them by email, you’d be like, “Oh, thanks so much. This is what I work towards,” you’d be more expressive over writing. And when I praised my dean yesterday, I mentioned I praised my dean, there was a long awkward silence. He didn’t really know how to deal with it. And then he sort of commented about how much he’d learned from the management division and stuff like that.

So, here’s an example where putting something in writing is better than saying it in person because you let them savor it, you let them share it, and you let them respond in a gushing way that lets them express their appreciation but puts a skip in your step.

Pete Mockaitis
Beautifully said. Thank you. Now could you share with us a favorite quote, something you find inspiring?

Adam Galinsky
One of my favorite quotes of all time is from Confucius, and it says, “Tell me and I will forget. Show me and I may understand. But only when you involve me will I truly remember.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Adam Galinsky
Here’s a study that I love more than any other study, and I’ve been using it in my teaching for 25 years. It’s one of my dissertation advisers, Marcia Johnson. She did this in 1973 or ’74, and it’s such a simple study but it’s so profound. She just basically gave people a description of something.

It goes something like this, it says like, “First you take the things and separate them into different piles. Then you have to decide if you have to go somewhere else. If you have to go somewhere else, then you do that. But you also don’t want to do too much at the same time. And after you’re done, then you put things back into their appropriate places.”

And I’ve given this to thousands of people across the globe when I’m presenting and I ask people, “Does anyone know what’s going on in this scenario?” And, like, less than five people present and can solve it. So that’s one of her conditions. Here’s her other condition. She gave them a title and then she read the description to them.

And the title in this case was, drum roll, “Doing the laundry.” And then you realize, “Ah, doing the laundry, separating things, whites and darks. Okay, do you have a washing machine here or do you have to go somewhere else? Oh, yeah, you don’t want to overstuff that because you might break the machine or ruin things. And then you put them back in their places.”

Now, the reason why this experiment is so powerful is because it’s not just that it was easier to read when you got the title, it’s what happened later. When she asked people to recall what they read, the people who got the title couldn’t remember it word for word, but they remember the gist. And the people who didn’t get the title, some of them couldn’t even remember reading anything, it was like they couldn’t even process it.

And so, this is really about being visionary. Being visionary, giving people a vision gives them that title. If you have the title, every word makes sense. Every sentence connects with the other sentences. Other people reading it are, you’re synchronizing with them. And so, to me, it’s like such a small, profound study that really captures that.

I’ll just mention one other study also from the 1970s. But they took two people, let’s say you and I, and we say, “Hey, Pete, you’re going to teach Adam about Indonesia. So, we’re going to give you some material, you’re going to spend 25 minutes learning about this information so that you can teach Adam about it.” And then you’re going to, they give me the same information and say, “Hey, Pete’s going to teach you about Indonesia, but I want you to read this material and study it so you’re prepared.” So, it’s like, just randomly assigned you to be the teacher and me to be the student.

And then later, they give us a test, before we interact, a test on Indonesia, and we had the same amount of time, we had the same material, you would learn it better than I did. And so, just being in that teaching mode makes you process information differently. I think part of it again is being visionary. You’re thinking about the big picture. You’re thinking about how things connect to other. You’re thinking how you’re going to communicate it.

And because you’re doing all of those things, you’re processing, you’re making connections, processing information deeper and really understanding not just the individual facts, but also how they come together. And so, that’s really another story about empowerment that we just talked about, is that like putting people into that teacher frame of mind is more powerful than a student frame of mind.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Adam Galinsky
I mean, I do think my favorite tool is what thing that I kind of came up with in 2003, which is like using our own lived experience to reflect on them at the right moment in time so that we can be whatever we need to be in that moment.

Pete Mockaitis
And a favorite habit?

Adam Galinsky
I think the favorite habit that I would say is trying to do that leader amplification effect, that gesture of generosity, ideally. That would be my favorite habit. I haven’t instituted it yet. But I think, “How can we build in habits of generosity?” I think is probably the most important thing. It’s my number one value and I think it really is the key to spreading the seeds of inspiration.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Adam Galinsky
I think one thing that people really find powerful is that leader amplification effect, recognizing that “What I do and the way that I am in the world is really impacting people,” and it’s very eye-opening for people. I’ll tell you one funny story which I really love is I’ve been doing the laundry study for two decades now. And about 10 years ago a woman told me that she wrote, “Do the laundry,” and she put it on her, like, a Post-it next to her screen. And it was on there for like two or three weeks.

And, finally, one of her subordinates walked by and was like, “Are you ever going to do your laundry?” And she’s like, “Oh, it’s actually, it’s like to remind me to always remember, like, the vision and remember the big picture.” And then they started using that as a catchphrase when they felt like they weren’t seeing the big picture. They’re like, say, “Do the laundry,” and then that would get them. So, that’s like an example of a nugget that someone took from one of my lectures and really then implemented it and utilized it and hopefully made their organization better.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Adam Galinsky
AdamGalinsky.com, and the book is Inspire.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Adam Galinsky
Once a month, ask yourself these two questions, “When was I inspiring in the last month and when was I infuriating?” So, that’s sort of one set of reflections and sort of think about what it was.

But also think about “Who was inspiring in your orbit in the last month? What was it about they did that changed you inside? And how could you emulate that behavior?” And so, I want you to take those, your own personal reflections, those emulations, and then I would just want you to form a single intention about one thing that you’re going to do differently in the next month.

Pete Mockaitis
All right. Adam, thank you. This is fantastic, inspiring. I wish you much inspiration.

Adam Galinsky
Thank you so much.