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1006: A Navy SEAL Shares the Hidden Attributes Enabling Optimal Performance with Rich Diviney

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Rich Diviney reveals the hidden drivers of optimal performance: attributes.

You’ll Learn

  1. The crucial difference between skills and attributes
  2. When your “weaknesses” are “strengths”
  3. A neuroscience hack for focus and overcoming stress 

About Rich

Rich Diviney developed his expertise in human performance during his over twenty-year career in the US Military, during which he completed more than thirteen deployments overseas and held multiple leadership positions.

While serving as the officer in charge of selection, assessment, and training for a specialized Navy SEAL command, Diviney was intimately involved in an extremely elite SEAL selection process, which required pairing down a group of exceptional candidates to a small cadre of the most elite optimal performers.

He also spearheaded the creation of a mental performance directorate that focused a strong emphasis on physical, mental, and emotional discipline to optimize individual and team performance, allowing operators to perform faster, longer, and more effectively in all environments—especially high-stress ones.

Resources Mentioned

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Rich Diviney Interview Transcript

Pete Mockaitis
Rich, welcome.

Rich Diviney
Thank you, Pete. It’s good to be here.

Pete Mockaitis
Well, I’m so excited to hear about some of your wisdom associated with The Attributes, but I think I’m going to put you on the spot and ask that you kick us off with a thrilling, riveting tale related to your time in the Navy SEALs and/or training that’s also instructive and tees us up. So, no pressure, but I want you to check every box with your opening story.

Rich Diviney
All right. Well, so I went into the Navy SEALs. I joined the teams in 1996. I graduated at Purdue University, was commissioned as an officer, went straight to training, and then got through training, which is always a good thing because it’s about a 90% attrition rate at SEAL training, which is called BUD/S, Basic Underwater Demolition/SEAL Training.

And so, I went through, got through in ’96. Beginning of the career was, you know, it was normal, but there was nothing going on. Of course, 9/11 happened and things got very busy and kinetic. But what happened between 2005-2010, is I went to one of our very specialized SEAL commands, and that selection process was unique and intense. And I actually took over that selection process in 2010. And in doing so, really had to figure out what we were kind of looking for performance-wise.

So, in other words, to get to this command, you had to have stellar performance reviews, you had to have recommendations, psychological exams, physical tests, all that stuff. And when you went, you went through a nine-month course, a selection course, and 50% of the guys who went through didn’t make it, right? So, 50% of the top Navy SEALs did not make it through, and that’s okay. Every selection course implies attrition, but I think what was not okay and what they asked me to do was that we weren’t able to effectively describe or understand why guys weren’t making it through.

We’d say something like, “Well, the guy couldn’t shoot very well.” Okay, well, you tell a Navy SEAL that caliber, he can’t shoot very well. That’s like, I mean, this guy’s probably shot more rounds than most people in the military. So, it’s disingenuous to him and disingenuous to us. And so, they asked me, they said, “Rich, we need you to look at performance and figure out what’s going on.” And so, I had to really deconstruct performance.

And the couple stories that I’ll kind of harken back to, that hammered this home for me in terms of what I needed to look at, were these. So, in basic SEAL training, in BUD/S, you spend hundreds of hours running around with big boats on your head, you spend hundreds of hours exercising with 300-pound telephone poles, running around with those things, freezing in the surf zone. I was doing this work in 2010 and I had already been on hundreds of combat missions in Iraq and Afghanistan, and I can tell you with certainty, never on one of them did I carry a big heavy boat on my head or a 300-pound telephone pole, right?

So, what I recognized in that moment was that they weren’t training us in those moments to be Navy SEALs. They weren’t training us in the skills of being SEALs. They were actually teasing out these qualities. They were putting us in these environments to tease out these qualities to see if we had what it took to do the job.

So, then I kind of thought back and I remembered a story I’d heard from an older instructor, and he said, “Rich, you know, years ago, a kid showed up to SEAL training, and he walked into the instructor’s offices, and he said, ‘I want to be a Navy SEAL.’ And the instructor said, ‘Okay. Well, you have to do a swim test.’ And the kid said, ‘Fine.’”

So, they took him out to the pool, and it’s an easy test, like 50 meters, so 25 meters to one end, 25 meters back to the other end. He gets all ready to go, and as soon as he jumps in the pool, he sinks right to the bottom of the pool. And at the bottom of the pool, he begins walking across the bottom of the pool to one end, he touches one end, he walks across the bottom of the pool back to the other end.

He comes up, he’s gasping for air, the instructor looks at him and says, “What the heck are you doing?” And the kid is still trying to catch his breath, looks at the instructor, and says, “I’m sorry, instructor, I don’t know how to swim.” And at that point, the instructor looks at him and pauses, and then he says, “That’s okay, we can teach you how to swim.”

And the idea is “Why did the instructors say that?” The instructor said that because he knew, if this kid had the attributes, the qualities to show up to Navy SEAL training, one of the most elite maritime units on the planet, and he didn’t know how to swim, he had everything inside of him to be a Navy SEAL. Teaching him the skill of swimming was going to be easy.

So, that was really the big story, the big “aha” for me in terms of bifurcating the terms between skills and attributes, and the fact that if we look at just skill, we’re missing a huge percent of the performance picture because we have to look at these qualities that people bring to the table if we want to understand performance at very elemental levels.

Pete Mockaitis
Okay. Well, yes, let’s dig in to some depth in a moment, the distinction between skills and attributes. I think that’s really thought-provoking and useful. But first, I’m curious, with your specific charge, in terms of, we’ve got to get to the bottom of why. Why are half of these super highly trained, experienced operators not getting through? What was the answer?

Rich Diviney
Well, the answer was, we were looking for some specific attributes, and the guys who weren’t making it through either didn’t…well, they just didn’t have enough of them. So, for example, a couple of the attributes I talk about in the book are the mental acuity attributes, which are situation awareness, compartmentalization, task switching, and learnability.

When you are doing, for example, the level of operations that we’re doing, in this case, close quarter combat, where you’re going in and clearing rooms to rescue hostages, it’s a very rapid, a very fast, very dynamic environment, inside of which you have to do live fire, you have to take instruction, you have to learn, you have to upload it, you have to be very cognizant of your buddies, you have to move quickly, you have to hit your targets.

And I think what was happening, most of the guys would drop out during that phase, and I think what we found was that they were, again, they didn’t have none of these, none of us have no attributes or zero attributes, but, in this case, they didn’t have enough of an ability to run into environment, be situationally aware enough to pick a target, focus in on that target, address that target, and then switch to the next target rapidly.

So, it was, I think that the attributes that we didn’t see that were the most predominant in predicting failure, or at least attrition, were enough of those mental acuity attributes. And then another one would just be resilience. Resilience is defined as this ability to bounce back to baseline. It’s not really getting back up when you get hit, it’s to be able to bounce back to get back to baseline.

So, you think about that rubber band, you stretch, you let it go, it goes back to its original shape. Can you bounce back from hardship or even success? And the guys who would be screwing up and they’d get the spotlight on them and just get hammered, hammered, hammered, some guys would just be able to wash that off and bounce back. Other guys would just go into a spiral.

And so, that was, if we saw that, that was certainly an attribute that we needed to see a predominance of because we can’t have folks who can’t bounce back to baseline rapidly enough. So, those were probably some of the most predominant ones, and then there were others that we kind of identified too, but less predominant.

Pete Mockaitis
And so, I’m intrigued, Rich, we talk about attributes versus skill, is this mental acuity stuff and the resilience bounce-backing stuff not a learnable, trainable, developable skill?

Rich Diviney
So, it’s developable. It’s not teachable. Let me just identify the terms here just really quick for the audience. A skill is not inherent to our nature. In other words, none of us are born with the ability to ride a bike or throw a ball. We’re taught to do those things; we’re trained to do those things. Skills direct our behavior in known and specific environments, “Here’s how and when to throw a ball or ride a bike.”

And then skills are very visible. They’re very easy to see, which means they’re very easy to assess, measure, and test. You can put scores around them, statistics, and otherwise. You can put them on resumes, which is why we get seduced by skills often when we’re picking teams or performance evaluating.

But what skills don’t tell us is how we’re going to show up in stress, challenge, and uncertainty. Because in an unknown environment, it’s very difficult, if not impossible, to apply a known skill. So, this is when we lean on our attributes. So, attributes, on the other hand, are inherent to our nature. In other words, all of us are born with levels of patience, situational awareness, adaptability.

Now, you can develop them over time and experience, but you can see levels of this stuff in very small children. So, anybody who has small kids or has, you know, experienced small kids will agree with me when I say there are one and a half year olds who are patient, and there are one-and-a-half-year-olds who are impatient. So, there’s a nature/nurture element to attributes.

Attributes don’t direct our behavior; they inform our behavior. They tell us how we’re going to show up to an environment. So, my son’s levels of perseverance and resilience informed the way he showed up when he was learning the skill of riding a bike and falling off a dozen times doing so. And then finally, because they’re difficult to see, they’re very difficult to assess, measure, and test, but they come up the most viscerally, and viscerally during times of stress, challenge and uncertainty.

So, the idea is we all have all of the attributes. The difference in each one of us are the levels to which we have each. So, if we take adaptability, for example, and seven is high and one is low, I’d be a six on adaptability, which means when the environment changes around me outside of my control, it’s fairly easy for me to go with the flow and roll with it.

Someone else might be a level three. If the same thing happens to them, it’s difficult for them to go with the flow and roll with it, there’s friction there. They’re still adaptable because all human beings are. It’s just harder. So, if we’re trying to line these up like dimmer switches, we’d all have different dimmer switch settings.

So, the idea is, yes, you can take an attribute you’re low on and develop it, but you can’t do it the same way as a skill, because…and just one more thing for your audience, a way to distinguish between an attribute and a skill is to ask yourself a question, “Can I teach it or can it be taught?” If the answer is yes, it’s probably a skill. If the answer is no, it’s probably an attribute.

So, Pete, you could say to me, “Rich, I want to go to a range and learn how to shoot a pistol and hit a bullseye.” I could take you to the range and teach you how to do that in a couple hours. That’s a skill. Or you could say, “Rich, I want to learn how to be more patient.” I can’t teach you that, all right? That has to be self-developed.

So, to develop an attribute you’re low on takes three factors, three things. The first thing is you have to know you’re low on it. The second thing is you have to have a need, desire, or motivation to develop it. What do I mean by that? Well, we have to understand that just because you’re low on an attribute does not mean you need to develop it. In fact, developing that attribute may be detrimental to what you’re trying to do.

I always say the stand-up comic with too much empathy is going to be a lousy stand-up comic, right?

Pete Mockaitis
“Oh, I’m sorry. You didn’t like that joke?”

Rich Diviney
That’s right, yeah.

Pete Mockaitis
“Really, boy, I feel terrible. Let’s just call of the set.”

Rich Diviney
Or, I don’t even tell the joke. So, yeah, just because you’re low doesn’t mean, you know, in fact, you’re being low might be exactly why you’re so good at what you do. But assuming both are true, you’re low on and you feel like developing will actually help your niche, the third is the most important. To develop an attribute, you must go find environments and place yourself environments that tease and test that attribute.

So, if you want to develop your patience, you have to go find environments that test and tease and develop your patience, whatever that looks like for you. It could be, “I’m going to drive in traffic. I’m going to deliberately drive in traffic.” Or, “I’m going to pick the longest line in the grocery store to stand in.”

I always say “Have kids. That’ll develop patience.” But whatever that is, you can do that for any attribute. So, those dimmer switches are not, and our attributes aren’t immutable, but they certainly take more efforts and consideration in terms of developing them or increasing them.

Pete Mockaitis
I hear you there in terms of, I think the two-hour shooting example is handy because it’s not like, “Hey, there’s just a few guidelines associated with lining up the sights, or your breathing, or whatever. The fundamentals are there, “Okay. Now I know those things and I’m going to do those things. And, oh, wow!”

Because I think maybe one thing that’s coming to mind is you’ll see transformational results from zero to just a few hours later. It has been my experience with learning skills, like, “Oh, I had no idea.” It’s like, “Oh, okay. Well, now I kind of know the fundamental things. I’m just going to do those things, and now we know the results are way better.”

Versus patience. Yeah, you’re right. It’s not like, “Okay, in two hours, I’m going to teach you deep breathing and thinking about where they’re coming from, and now you’re done. Your patience has been tripled in quality.” I hear you. It doesn’t tend to work nearly that quickly in practice.

Rich Diviney
Yeah, does not work, I guess, linearly. And we have to think about attributes. The reason why attributes are so important is because it defines who we are at our most raw, our raw selves when you-know-what is hitting the fan, when the plan doesn’t go, the plan goes out the window, we’re steeped in uncertainty and chaos, these attributes are what rise to the fore. All the rest of it goes away.

I always kind of joke, and you and I talked before you hit record, about personality tests. I think most of them are fun and great. The only thing about personality we have to consider is that when the you-know-what hits the fan, personality goes out the window, and we, at our most raw, are running on these attributes.

And I think the gift I was given in SEAL training, and my teammates were given, is that we, from day one of SEAL training, started to understand who we are at our most raw and started to understand who each other were at our most raw, because then we knew, okay, when everything is dropping in chaos and uncertainty, we know exactly who’s going to show up and we know when to lean on each other and when to support each other and all that stuff. That’s the importance of this stuff.

Pete Mockaitis
That’s cool. Okay. Well, so I took the assessment, and it was impressive, 250 items, but it went by super quick. And I got a kick out of how I have taken a number of these as well, such as StrengthsFinder and more, and the results sort of have some confluence, you know. So, I mean, I guess, while we’re distinguishing, we got skills, we got attributes, we got personality, how about strengths? Where do we put that into this?

Rich Diviney
So, I’m glad you asked, because when we talk about attributes, we don’t talk about good or bad. What we talk about is your performance fingerprints, what’s your unique performance picture. And the reason why we don’t talk about strengths and weaknesses is because your top attributes, your top five attributes are just as meaningful and have done just as much for your success as your bottom five. In other words, you being low on your bottom five is also why you’re successful.

Now, when we look at it honestly, what we say is, let’s do some honest introspection and ask ourselves, “Okay, these are my top five, these are my bottom five, or these are my order ranked, whatever. What are ways that this has served me? But what are also ways that this can maybe not serve me?” because that’s when we have to understand some blind spots.

So, the attributes equation is not about strengths and weaknesses. It’s about where you show up performance-wise, and where you might want to either dial down or dial up certain attributes or even develop attributes if you so desire. But there’s no judgment, which is powerful because it takes judgment out of the picture, which makes teams run faster and better.

Pete Mockaitis
And it’s interesting, so there’s 41 of them in the report. But as I read through the names, they all seem, like, good. Like, I’d like more discipline, charisma, confidence, courage, empathy, adaptability.

Rich Diviney
That’s exactly right.

Pete Mockaitis
Like, “Oh, yeah, that sounds great. I’d love to have more of that.” But you’re saying like, well, having a whole lot of something is not always beneficial in a certain context, nor is having a very low score on something detrimental in a given context.

Rich Diviney
That’s right, yeah. Any one of the attributes, we could make an argument for pros and cons for that attribute, and we could also make an argument where at extremes, we could certainly have detriment. But the idea is the pros and cons are what you look at, and you start to say, “Okay, this is how and why I perform the way I do.”

Pete Mockaitis
Well, it’s funny, I’m thinking right now, so in my attributes, my highest, we’ve got creativity, cunning, innovativeness, open-mindedness, integrity. And it’s funny, because right now I’m going through a process of getting a mortgage, and from my perspective, it’s just kind of like, “Okay, guys, so you can see I got credit, I got assets, I’ve got income. So, like, we’re good to go here, right?”

Rich Diviney
That’s right, yeah.

Pete Mockaitis
But the answer is no, like, “We have to comply with all of the things perfectly so that, in the United States the way it works, because we’re going to resell this to Fannie Mae and Freddie Mac who need to have their standards complied with to a T, and that’s why there’s a low cost of capital associated with this.”

“So, your creative ideas associated with how you might prove this or that is not what I want. I want you to go to your bank and ask them for this very specific document, and then include that along with 12 other very specific documents, and then we’re good to go.”

Rich Diviney
So, it’s funny you should say that. By the way, your results are great. I’ve never seen creativity, cunning, and innovativeness all in the top five. All three of those are attributes that involve imagination, but they’re different to an extent. And this is where we have to get precise with the language-ing. This is one of the things we find very powerful about the attributes content, because we’re very precise with the etymology of each word.

So, creativity is the ability to create something into existence that otherwise didn’t exist. This is the artist with the blank canvas, the writer with the blank sheet of paper, the sculptor with the lump of clay. You’re able to create new ideas that didn’t otherwise exist. Innovativeness, on the other hand, is the ability to take something currently in existence and use your imagination to iterate on it and make it better. And then cunning is the ability to use imagination to problem-solve in ways that are outside-the-box thinking.

So, you have a very powerful trio there of using imagination on all different fronts and facets. The other thing about this is you’re also high on integrity, which means, you know, cunning, people, a lot of times, view cunning as pejorative, but cunning is not pejorative. Cunning is just outside-the-box thinking.

But I always say the way we use cunning can be pejorative. In other words, you can use cunning malevolently, that’s Bernie Madoff, or you can use cunning benevolently, that’s Oscar Schindler. The fact that you’re high on integrity means you’re going to use all this stuff in a benevolent way, which is pretty cool.

And then, of course, your open-mindedness does not surprise me because, as someone with all three of those imaginative attributes on top, you’re someone who is constantly taking in and open to new ideas because it probably just informs your ability to use more imagination. So, I think it’s a fascinating top five. What are your thoughts when you see the top five?

Pete Mockaitis
Well, it does ring true in terms of StrengthsFinder, I think Ideation was my number one, and I do find that when I am in settings, like teamwork settings, that’s what lights me up the most, is that, “Let’s figure out the new, cool, creative way to do the thing.” And what is less exciting to me is, “Okay. Well now we know what that is, so just do that hundreds of times repeatedly for the next decade.” It’s, like, “Ooh, can someone else please execute that? Ugh.”

Rich Diviney
Right. By the way, let’s just talk about now your bottom five. What you just said there is also indicated by your bottom five because you’re low on patience, which means you don’t really like to…you won’t bang your head against the wall, and then persistence. Persistence is an interesting one. It’s defined as a kind of a firm steadfastness in understanding there’s a course of action and sticking to the same course of action over and over again because you know it’ll work.

So, I usually say it’s the stonecutter approach. The stonecutter basically taps that rock in the same place a hundred times and nothing happens because he knows that after the 101st or 107th tap, it’s going to break. That’s persistence.

You’re someone who’s constantly trying to ideate, which means you like new ideas, and you have little patience for sticking to the same course if it doesn’t make sense or if it’s boring. You will shift very rapidly. Where it could be a blind spot for you is you have to say to yourself, “Okay, well, there might be times where staying the course is, in fact, what needs to happen.” And that might be where you have to lean on someone else in your team who’s better at persistence, who can basically say, “Hey, Pete, we need to just stay the course.”

Your high imagination may find you in a position where you’re just constantly inundated with new ideas and it’s tough for you to take one and stick to one because you’re just constantly having new ideas. And again, this is not that these things do happen. These are just blind spots that may happen based on the way these attributes line up.

Pete Mockaitis
Yeah, it’s really true, and if I am not seeing some level of results when I’m doing a thing in my own world, I feel like I need some pretty robust evidence that this course is ultimately correct. It’s like, “I did the thing three times, I haven’t seen any good results or effects flow from it yet.” So, I’ve coaxed myself, and everyone says, “Well, Pete, take a look at these impressive results on the random control trial, you know, that lasted six weeks, so let’s give it the six weeks first.”

Rich Diviney
Yeah, give it some time. Give it some time. And again, this is stuff you can do. Again, it’s not that you don’t have these attributes. They’re just prioritized in your behavior lower than the other ones, which means you have to do more, you have to have more deliberacy in when you have to dial them up. Like you said, you have to consciously make the effort to say, “You know what, I just need to stay to this.” It’s a conscious thing. Whereas, if you’re just acting without thinking, you’re likely going to shift.

Pete Mockaitis
Okay. Well, this is fun for me. I’ve got a big report. So, what if people who don’t have that? What do they do?

Rich Diviney
Well, yeah, they could always take the assessment, but I think one of the things folks can do is they can begin to interrogate their performance. And the way we do that is we look back at our performance, especially during times of stress, challenge, and uncertainty, and only because that’s when these things are most visible and visceral, and start asking ourselves some honest questions about how we showed up.

So, if we went through a situation and we say to ourselves, “Well, as everything was changing around me, I was upset and it didn’t feel good and I couldn’t really flow. It was hard for me to flex and flow.” That might indicate you’re a little low on adaptability, and that’s okay. It just gives you an idea of where you stand on these.

And you can start to think about these attributes in terms of how you’ve performed. You could think about how you perform in every day, all day, but especially during stress, challenge, and uncertainty. Experiential knowledge is the most powerful in this case. And I would even encourage those who do take the assessment to look at their results and then begin to think about times in their lives where these attributes have served them or have not served them, and start to say to themselves, “Okay, I can see now, experientially, how and why these show up the way they do.”

Pete Mockaitis
Okay. And then I guess I’m curious, if you find yourself in a context, maybe it’s a job, or role, project, where it kind of seems like the attributes you have are not a great match up, “Maybe I am a super empathetic stand-up comic.”

Rich Diviney
Yeah, no kidding. Yeah. Well, I always say, I mean, I like to think of human beings as cars, just like the movie. Some of us are Jeeps, some of us are SUVs, some of us are Ferraris, and there’s no judgment because the Jeep can do things the Ferrari can’t do, and the Ferrari can do things the Jeep can’t do. But it behooves us to lift our hood and figure out what we’re running with because the friction in our lives, that we’re talking about, might be because we’ve been a Jeep trying to run on a Ferrari track this whole time, or a Ferrari trying to run on a Jeep track.

And so, I think what folks can do, if there is significant kind of friction in one’s life, they may, in fact, be in a position, in a role, in a job, in a niche that is not suited to their normal attribute profile. And what’s happening there is they’re going to the job and they’re having to consciously behave differently, consciously dial up or dial down their attributes so that they can actually conduct the job, which you can do, that’s okay, but it doesn’t feel as good.

So, the idea would be, ask yourself, “Okay, what are my attribute sets? How does that performance picture look? And what might be some niches inside of which I could use this to excel?” And then if you’re a leader of people, you have to start looking at performance differently. In other words, low performance might not be because that person doesn’t know what they’re doing. It might be because their attributes don’t line up properly.

And that happened to me when I was commanding officer of a SEAL command, and I had a supply department. I had eight people; four people in this future look kind of innovative type cell, and then four people in the logistics kind of admin bookkeeping cell. And I had one sailor in the innovative cell that was not performing, bringing down morale.

And I brought her in, I started talking to her, and within 10 minutes I recognized her unique attribute set was a complete misfit for what I had her doing, but it was perfect for this other thing. So, all I did was shift her. I shifted her roles, her performance skyrocketed. So, it is about helping people get in the right seat on the bus as well.

Pete Mockaitis
Okay. So, we have 41 attributes, and if you don’t have a report in front of you, is there a bite-sized, manageable way you can think about these in a few categories so we can kind of map ourselves out a little bit?

Rich Diviney
The attributes themselves, I’ve broken into categories. Certainly, in the book, there’s five categories. The work we do now, we have nine. You can find those on the website, but those categories are like the grit category. So, what attributes make up grit? Mental acuity. What are the attributes that describe how our brain processes the world? Drive. What are the attributes that make up the driven person?

We have vision attributes, which have to do with creativity. We have service attributes, which have to do with our ability to serve other people. Social intelligence attributes, leadership attributes, and team ability attributes. And so, all those are grouped so that the attributes can clump kind of in a nice organized fashion.

It’s not to say that those attributes are strictly in those categories. I mean, even though courage is a great attribute, one could make an argument for courage also being a leadership attribute, but it helps them bin and organize the attributes in a little bit different way. I would say, though, if someone does, in fact, take the assessment and understand their rankings, I would offer and recommend people to look at their top five, bottom five.

This is one of the reasons why the assessment pulls those out because, the top five, bottom five starts to really describe and help one understand some unique aspects of their performance. The middle attributes, basically, are those attributes that you tend to easily shift in the polarities, between the polarities.

So, in other words, I just have to look at yours, but we take something like charisma. Charisma is something that you’re someone who can at times be charismatic and at times you’re not charismatic. You can kind of shift between those polarities, versus when you start seeing where they’ve been top and bottom, those are the ones you’re most often like or most often not like, if that makes sense.

Pete Mockaitis
Yeah, it’s funny. I mean, there are times when people, they say, “Pete, I want you to be the master of ceremonies for this event.” It’s like, “Well, okay. Let’s put on the tuxedo, and let’s, you know, the big smile, and away we go.”

Rich Diviney
Yeah, that’s right.

Pete Mockaitis
And then there are other times where it’s like, “That’s fine. I don’t need to be the center of attention. I’d be happy to arrange the items at the event as well, if that’s what you need to do.”

Rich Diviney
Yeah, you shift in the polarities, which is what the middle ones indicate which is good. So, they’re all useful in terms of understanding.

Pete Mockaitis
And when you say this is how we are under stress when it all hits the fan, maybe we could zoom out a little bit and share, are there general best practices, no matter what your attributes are, that are ideal for when we find ourselves in these intense situations?

Rich Diviney
The answer is yes. In fact, you’re throwing out a nice preview for my second book, which is coming out in a few months called Masters of Uncertainty, where I give some tools and techniques for, in fact, what we can do in stress, challenge, and uncertainty. So, there are ways we can actually use our brain and our physiology to step through stress, challenge, and uncertainty better.

One of those ways is just a way we can actually interrogate an environment and manage our autonomic arousal. One of the biggest things that happens to us in stress, challenge, and uncertainty is we get autonomically aroused, i.e. our amygdala gets tickled and our arousal goes up. This happens to a degree that can, eventually, if unchecked, reach what we call amygdala hijack or autonomic overload, where we’re acting without thinking.

That type of amygdala hijack is very handy when we are getting out of the way of a moving train. We won’t have to think about what we’re doing. We just want to move and act, right? Not as handy in most other everyday stress and anxiety because we want to put conscious thought into our decision-making process.

What happens as our autonomic arousal goes up is our frontal lobe begins to take a back seat to our limbic, and when we reach the point of amygdala hijack, or autonomic overload, the frontal lobe has now gone back and we’re operating on our limbic without thinking. So, the key in challenge, stress, and uncertainty is to keep that frontal lobe engaged, and one of the ways we can do that is to ask conscious questions about our environment constantly.

So, in other words, “What can I focus on right now at this moment?” Even something like, “How am I feeling right now?” This is why “name it to tame it” is a very useful emotional technique, an emotional tool, because it’s pushing your limbic back a little bit, bring your frontal lobe online.

So, I think the idea is, as long as we’re managing our arousal by keeping our frontal lobe engaged, and we can do that with better questions, it’s a way to step through our environments of uncertainty, challenge, and stress.

Pete Mockaitis
Could you walk us through an example of some “naming it, taming it,” great questions?

Rich Diviney
Yes. One of the best questions you can ask in an environment of stress, challenge, and uncertainty is, “What could I control in this moment?” And what’s cool about the brain is the brain is designed to answer questions. It’s constantly doing it. And so, if we deliberately put a question into our frontal lobe, our brain will immediately begin to come up with answers. And so, if you put that question to your frontal lobe, you’re going to start to get answers that allow you to say, “You know what? Okay, I’m going to focus on this.”

Here’s a real-world example. It’s a SEAL training example, but it can be relatable. In SEAL training, like I said, you spend hundreds of hours running around with big, heavy boats on your head. And I remember, it was the middle of the night, we’ve been running with these boats on our head for hours and hours, and it was miserable, and we were on the beach and we were running next to the sand berm.

And I remember being miserable under the boat, and I said to myself, “Okay, you know what? I’m just going to focus until I get to the end of the sand berm. That’s what I’m focused on. I’m just going to get to the end of the sand berm.” What I did in that moment, unbeknownst to me, but I deconstructed later, was I immediately took control of an uncontrollable situation. I gave myself a focus point and I basically said, “Okay, end of sand berm.”

And as soon as I did that, as soon as I gave myself a goal, once I hit that goal, my brain gave me a dopamine reward for that. It’s inevitable. When we set goals and accomplish a goal, we’re going to get dopamine reward, which allows then for us to do it again and ask another question. So, we can actually start setting these horizons in any environment, and asking better questions about our environments so we can step through.

Pete Mockaitis
That’s a really cool one. And I find that that’s true with regard to any number of unpleasant tasks, “If I could break this down into, I’ve got one page and I’ve got it into a dozen pieces and I’ve got my green is my pen color of completion. I don’t know, it just is. Green means done, money, victory. Then, yeah, it feels good.” It’s like, “Okay, well, there’s one piece,” as opposed to if you didn’t have the segmentation, you’re just like, “Oh, I just got one big mess that I’m dealing with.”

And I’ve also found that handy for exercise, even in indoor sterile environments, I don’t know, like a StairMaster or a treadmill or a bike or an elliptical, I find myself doing that just with numbers, like, “Hey, it’s a 30-minute workout.” It’s like, “Hey, if we get past 15, that means we got the majorities behind me. That’s awesome.” And so, I’m just making it up, and yet it helps.

Rich Diviney
And even that process, so neuro-scientifically, this is what we call DPO, duration pathway outcome, something that a good friend of mine, Andrew Huberman, who has a popular podcast called the Huberman Lab, he and I put together a few years ago, but the brain is constantly looking for these three factors in our environment to define it.

One is duration, “How long is this is going to take?” Two is pathway, “What’s the route in or out?” And then, three, is outcome, “What happens at the end?” And so, in the absence of one or more of those three things, that’s when we find ourselves in uncertainty, challenge, stress, anxiety. So, what’s happening there is we are literally creating our own DPOs, whether it’s you in the gym, me on the beaches of BUD/S, we are creating a duration pathway outcome, and we’re taking charge of this focus point, and we’re creating something to focus on and then strive toward.

I call this process moving horizons because these horizons are constantly shifting, and the distance or the size of each horizon has to be subjective to the individual and subjective to the intensity of the task. So, in other words, a more intense task, it’s probably going to be a shorter horizon. If I’m In SEAL training, in the surf zone, just freezing my butt off, and they’re keeping us there for hours, which happens, I remember saying to myself, “Okay, I’m just going to count 10 waves.” My horizon was short.

There were other times where I remember saying, “You know what? I’m going to just make it to the next meal,” the horizon shifts. The key, in terms of the dopamine reward system, is that you have to pick a horizon that’s meaningful for you. In other words, not too hard, so you run out of steam on the way, but not too easy, so when you accomplish it, you don’t get a doping reward. That’s highly subjective.

And so, as you do that in the gym, in life, on the beaches of BUD/S, you’re shifting those horizons constantly and asking yourself, “Okay, what’s the next meaningful horizon?” subjective to your own experience.

Pete Mockaitis
That’s handy. And I’m thinking about just daily work in which you have to focus, because it seems unlimited. It’s, like, there’s an unlimited pile of things that you could do, and then the day could be long. So, then what do you do with that? I actually have a timer that I use, it’s set to an hour or whatever, and then I find that very helpful in terms of, “Okay, I’m just going to crank on this for an hour.”

And sometimes it’s like, “No, I’m tired. 45 minutes is all that’s going to happen this time.” And then it feels very satisfying, it’s like, “I did the thing. That hour is complete and now I’m having a break and it’s all good.”

Rich Diviney
Yeah, you’re creating your own horizons and the timer’s helping for that. What you’re doing also is you’re practicing compartmentalization, which is one of your bottom fives, but the fact that you use a timer means you’re actively practicing, which is a good tool to use because that’s handy and it helps you kind of set those DPOs.

Pete Mockaitis
All right. Well, Rich, tell me anything else you want to make sure to mention before we hear about some of your favorite things?

Rich Diviney
No, I just encourage people to just start exploring their attributes. If they want to visit us on our website, it’s TheAttributes.com, and we’re going to give your audience a discount code for the assessment as well.

Pete Mockaitis
Oh, beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Rich Diviney
The one that pops to mind is one from Einstein, because he has so many good ones, and it goes something, I don’t want to murder it here, but it goes something like, “Everybody is a genius, but if you try to teach a fish to climb a tree, it’ll look like an idiot.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Rich Diviney
Recently, I heard of some folks in the AI space who have been starting to deconstruct the language of animals. How about that? They started to understand the language of elephants, whales, and different animal species, which I think is utterly phenomenal.

Pete Mockaitis
Wow! And a favorite book?

Rich Diviney
One of my favorite books is probably Sapiens by Harari. I go back to that quite a bit. That’s a great one.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Rich Diviney
I honestly try to put together and arrange habits or times, periods where I can just be in my own head, whether it be if I’m jogging in the woods or even on an airplane, I can look out the window. But times I can really just be in my own head and think about and process ideas, I think that’s a gift that we should give ourselves, we should all give ourselves more.

Pete Mockaitis
Okay. And is there a particular nugget you share that people really resonate with and quote back to you often?

Rich Diviney
When it comes to leadership, the one I hear the most is that being in charge and being a leader are two separate things. Being in charge is a position. Being a leader is a behavior. And the one I hear the most is I tell people you don’t get to self-designate. You don’t get to call yourself a leader. That’s like calling yourself good-looking or funny. Other people decide whether or not you’re someone they want to follow based on the way you behave. So, if you want to be a leader, behave like one.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Rich Diviney
TheAttributes.com. So www.theattributes.com has everything there, the book, the assessment, a bunch of stuff we do with companies and things like that. So, yeah, feel free to go check it out.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Rich Diviney
Yes. Growth is found outside of our comfort zone, so always make it a project to step outside the comfort zone often because that’s where you’ll grow and that’s where you’ll learn, and it’s a great place to be.

Pete Mockaitis
All right. Rich, this is so much fun. Thank you. I wish you all the luck.

Rich Diviney
Cool. Thank you, Pete. Thanks for having me.

1002: How to Inspire Great Performance and Increase Team Satisfaction with Anne Chow

By | Podcasts | No Comments

Anne Chow demonstrates how embracing inclusion enhances performance and transforms workplaces.

You’ll Learn

  1. Why busyness destroys opportunities
  2. How inclusion boosts success 
  3. Why consensus is over-rated

About Mitch

As the former CEO of AT&T Business, Anne Chow was the first woman and first woman of color to hold the position of CEO at AT&T in 2019, overseeing more than 35,000 employees who collectively served 3 million business customers worldwide during her time there. She is currently the Lead Director on the board of Franklin Covey, serves on the board of 3M and CSX, and teaches at Northwestern University’s Kellogg School of Management.

Resources Mentioned

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Anne Chow Interview Transcript

Pete Mockaitis
Anne, welcome.

Anne Chow
Thank you so much, Pete. Great to be here.

Pete Mockaitis
Well, I’m excited to be chatting with you. You are as senior a leader as they come. So, no pressure, we’re going to expect senior-sized insights from you, Anne?

Anne Chow
I don’t know. I used to be, perhaps, Pete, so I think it’s all relative. I’m currently employed by myself, which I think is something that lots of us can relate to, so.

Pete Mockaitis
Lovely. Well, so we’re talking about your book and more, Lead Bigger: The Transformative Power of Inclusion. Could you kick us off with a really phenomenal, dramatic story that illustrates, indeed, just how transformative this inclusion power stuff is?

Anne Chow
So, this is actually how I opened the book. So, many of us can sort of reflect on what was the very first job we had where we realized that leadership was a thing. Many of us entered the workforce, whatever that may be, in a small business, medium-sized business, or a big company, and we’re going to work and we have a job. But leadership is sort of this abstract thing. It’s the people above us, people making the decisions, that are not like us doing the work in any way, shape, or form.

For me, I realized that leadership was actually a thing when I first had this job in customer service. And it was the first time that I had a large team that was sort of a seminal experience if you were in telecom, if you were an up-and-coming leader, that they wanted you to lead an actual big group of people that was geographically dispersed, demographically very different than yourself. Many of them were union workers as well. And so, that was the first time that, for me, I realized that leadership was a thing.

I kind of came in with a lot of, I would say, dare I say, Pete, cockiness, that I was coming in as a new, fresh leader, and I knew where I was going to take the group, and credibility wasn’t instant, let’s put it that way. Most of these people had so much more tenure than me, they were over twice my age, and much more seasoned and much more wise. And what I realized that there was a difference between leading and managing.

I had previously managed lots of things. I was responsible for projects and tasks. But in this case, I wasn’t just responsible for the job of the customer service function of my multi hundred-person organization. I was responsible for the people who were doing the work. And, ultimately, that’s what leading bigger is all about. It is really taking a very human-centric approach to your work, to your tasks, to everything that you do, not just about your workforce, but also as it relates to all of your stakeholders, whether it be your customers, your investors, your partners, your suppliers, or even internal partners and other organizations that you might work with.

And so, for me, that was a huge realization because I realized that I could not get the job done all by myself but I had to figure out how to lead bigger through widening my perspectives, by including more people in my purview. And that was all towards the objective of, one, being awesome at my job, but, importantly, having greater performance and a much greater impact on the business.

Pete Mockaitis
Okay. So, you have the aha moment, leadership is for real. It’s a thing that you’re living and experiencing, and you can’t do the job by yourself. You needed to work through the folks and make it happen and take a human-focused approach. So, understood. So, then, did you see some transformative power with inclusion? Or what went down when you found yourself in this situation for the first time?

Anne Chow
So, first, I was hit and met with I wouldn’t call it quite a brick wall, but it almost felt that way in the sense that I didn’t have instant credibility with my team. I thought, naively so when I was, this is when I was in my 20s, that, “Hey, my title, my role would instantly gain me some respect and credibility,” and it didn’t. My people gave me kind of a wake-up call, they said, “Hey, what makes you think that you know what’s happening here? We’ve had leaders like you before. You’re just a young whippersnapper. You’re going to come in here and just kind of do your check mark and then move on.”

So, what I found myself having to do was truly listen, truly empathize, truly try to put myself in their shoes to understand, one, “Why were they so non-trusting in management?” Two, “What were the issues that they were facing in terms of not being able to do their job well?” There were many barriers. Most of them were outside of their control, which is where I would come in, whether it was relationships with other work groups like sales. And I think in many organizations, there’s friction between sales and service.

Sales are the people who get the commission for making the sale. They don’t have to make the service actually work or put it in. The service people are left holding the bag, trying to deliver what the salespeople committed on. Service people are there when something breaks. You don’t call a salesperson to fix something. You call a service person. And so, I had to get underneath those issues, actually represent them in front of other stakeholders, sort of transform how we were working with other teams, both internally and externally, because we had external suppliers and partners as well. And that completely changed the amount of agency we had.

It completely changed how they viewed me, quite frankly. They put a lot more trust into me. They realized that I was there to help them, to support them, not to micromanage them, but to empower them and remove barriers and enable them to be more successful, both as individuals but also collectively as a team. So those are just some of the examples of when you lead with inclusion, when you lead bigger from the front and with people in mind, it absolutely works.

Pete Mockaitis
Okay. So, you had a change of heart in terms of, “They’ll respect me because of my title,” to, “No, they’ll respect me when they see that I’m for them, I’m serving them, I’m making their lives easier and understanding them.” I’m curious, was there a particular turning point or issue, and we can zoom way in, in which you really keyed in on a pain point or a frustration or a something, and then delivered something for them, and they said, “All right, here we go”?

Anne Chow
Yeah, there was. I’ll just riff on the example that I just gave between sales and service. So, sales was a constant pain point for us, and we would have chronic sales teams that would constantly bring in something that was overcommitted, we were not involved in any of the upfront planning process, and it was that kind of that old adage, Pete, that you’ve probably heard as many of your listeners have heard in terms of “Poor planning on your part does not a crisis on my part make.”

This was our life in customer service. We actually had, over time, we developed this wall of fame and wall of shame. The difference between the sales teams that were on the wall of fame, they had learned to work with us in a strategic way, in a proactive way. We actually felt like we had a partnership. The sales teams that were on part of the wall of shame were last minute, everything was always a crisis, we never had enough information, and we were always put in a bad position as it related to serving the customer and delivering what we need to do.

And so, in that front, what I did very specifically was target those sales leaders, my peers and my colleagues over there, to attempt to compel them to change their behaviors, to attempt to compel them to work inclusively together to realize that we are on the same team, this customer is our joint customer, and we will both be better off, and our teams will be better off if we actually work together.

So, I worked tirelessly to try to get as many of these sales teams, because this is where we would get our orders from, was from sales, from a delivery standpoint, and that was really a big part of the effort, very specifically, that I worked on as their leader, as their supporter to help my team get their role done.

Pete Mockaitis
Now when you say wall of fame and wall of shame, I’m literally imagining a wall with portraits of individuals. Was this physically present in the facility?

Anne Chow
Yeah, it was. It was the day before digital signage, so it was very much paper-driven and marker-driven, and could be easily removed, let’s say, if your leaders or customers might walk through the site. You wouldn’t want to see something like that. You’d want to see leaderboards and much more sort of cheerleading type of stuff. But no, it was in fact visible.

And what I think one of the most powerful things it did for my people, as it relates to how they perceived me, was that I was actually authentic and recognize what they were going through as opposed to giving them some corporate party line of, “Oh, well, yeah, we got to deal with it somehow. You know, it’s not their fault,” but to really be there for them as part of the team and really being part of a solution to help us all deliver better and lead bigger.

Pete Mockaitis
That’s good. And I’m thinking it’s fairly common to hear dismissive corporate talk, and it has so many flavors, but it all serves the same end, to be like, to convey, “I don’t really care what you’re whining about. Go ahead and make it all better.” And so, Anne, could you give me some choice phrases, like what a blow-off sounds like from that leadership?

Anne Chow
Well, Pete, I’ve strived my whole career to not lead this way, so I’m going to dig deep here. I’m going to dig deep here, although I will confess to you and our listeners and viewers that I have been accused from time to time of using corporate jargon. So, some corporate jargon that, these are some of the phrases that I, quite frankly, can’t stand, although I am guilty of saying them in a time or two. How about, “It is what it is”?

Pete Mockaitis
Okay, yeah.

Anne Chow
That’s just not helpful.

Pete Mockaitis
That’s right. It’s basically saying “I will do…” Like, in response to they’re raising an issue, a complaint, a concern to you, and you’re saying, “It is what it is,” it’s basically like, “Nothing can be done. Next.”

Anne Chow
Right. And how actually ridiculous is that, right, which is nothing can be done. Something can always be done. And I think that when I think about that phrase or even catch myself wanting to say that phrase, I have to reframe myself and say, “You know what? There is stuff that we can control. We need to focus there. There are things that we can influence.”

“That is my job as the leader is to help drive influence where we may not have control. I know there’s also a ton of stuff we care about, but we can neither control nor influence it. Worry is a very unproductive emotion, and we all kind of go through this as humans. So, worrying about the stuff that we can neither control nor influence just hurts us all.”

So, part of I always felt, instead of saying “It is what it is,” is to get your team focused on “What can you control? What can we influence? And how can we influence it? And, yes, there’s a whole bunch of other stuff we care about, but it falls outside of our responsibility and our influence, and so we do no good expending calories and energy in lamenting about it.” So, I always found those situations as an opportunity to refocus my team, and also refocus myself, quite honestly.

Pete Mockaitis
I like that. And I also like that there’s three categories and not just two. There’s control, there’s influence, and there’s out of control, as opposed to just control and no control.

Anne Chow
And, Pete, the engineer in me would say maybe there’s probably four categories. There’s control, there’s influence, there’s stuff you care about, and there’s stuff you just totally don’t care about, all of the other stuff.

Pete Mockaitis
Oh, sure.

Anne Chow
But our care-abouts are usually much, much greater than that which we can control, and sometimes we confuse the two. And in a workday or in any day in your life when you think about this, your time and energy are finite resources. So how are you going to spend that time and your energy? And do you align that time and energy against that which gives you the most powerful outcomes and impact? Or are you just busy?

I never really like this word “busy,” because activity is different than productivity. And so, that’s sort of another area is that, “Oh, you know, gosh, we’re so busy,” or, “I’m too busy for that,” that’s another one, or, “Oh, we’re too busy right now. We can’t look at that.” Busy doesn’t mean that this other thing that’s coming in might not need to take a greater priority.

Busy just implies, “All right, you’re just doing stuff. Is this stuff productive? Are you even open-minded enough to listen to other perspectives, to understand what this other opportunity or crisis or challenge might be, that it should, in fact, rise to the top of what you need to focus on, what you and your team need to focus on?”

So, I think that’s sort of another one, is to not fall in that trap of just “Oh, we’re too busy right now. We’re too busy to consider that new dataset. We’re too busy to go and read that additional research report. We’re too busy to go and take that field visit and join you in that customer meeting that might actually tell us something about whether or not our products and services are working in the minds of customers.”

So, I think that’s also another sort of corporate trap that we fall into, is that the craze of the day, the busyness takes us away from really thinking about having impact. And whether or not that busyness, what is it that we’re working on, the time and energy and effort that we’re placing, is it really aligned with the greatest performance and the greatest impact that you, as an individual, can have, but also you, as an organization, a team, or even a company, depending on what your role is?

Pete Mockaitis
I like that a lot. So, busy doesn’t tell us much at all other than you have a lot of activity occurring currently.

Anne Chow
Right. And maybe you’re actually not that good at prioritizing. I am guilty of this. I think we are all guilty of this when we have days, weeks where we just feel like we’re, you know, what’s the analogy, the hamster or the gerbil in that wheel, that that’s like we’re going, we’re going, we’re going, but we’re actually going nowhere. And I think we’ve got to catch ourselves when we find that to be the case.

Pete Mockaitis
Okay. So, if we’re talking about inclusion, can you share with us, what do we mean by the word inclusion in terms of how you define it, and how it’s often defined just generally in corporate speak? How are we thinking about this word?

Anne Chow
So, first, let me say that this book that I just recently wrote, Lead Bigger: The Transformative Power of Inclusion is a leadership book. It is not a DEI book. One of the intents of me writing this book was to approach inclusion with a much more strategic perspective, aperture, than it is currently perceived by some. A quote actually from the book is, “Inclusion itself has been made too small, stuck at the end of the DEI acronym.”

Pete Mockaitis
Okay.

Anne Chow
So, here’s what inclusion is to me. Inclusion, and I use leading bigger pretty synonymously with inclusive leadership. All that is, is widening your perspectives to have greater performance and greater impact. And the ergo, the therefore from that is, one of the easiest, most straightforward ways to widen your perspectives is to widen your perspectives by including as many different kinds of people as you can in the work that you’re doing, whether it’s your employees, your team members, your partners, your customers, or otherwise.

Every business is a people business. And so, to take this very people-human-centric approach to your leadership and to your business. And who doesn’t? I mean, think about it. Who doesn’t want to widen your perspective so that your performance is better and that your impact is greater, however you might measure it in the scope of your job, or your career, or your life?

Why do I say inclusion has been made too small? There are different groups of people who view that DEI, which stands for diversity, equity, and inclusion, means certain things. And I think that it is often misconstrued by certain groups of people to mean issues of gender and race representation at the cost of everything else.

One, in actuality, this is Anne’s view. This is Anne’s view of DEI. One is the acronym does us a disservice because it oversimplifies three different important strategic leadership imperatives. While they may be interrelated, they’re not one thing. Diversity is just simply the reality of the modern world. Every generation that comes forward becomes more and more diverse. Our elements of diversity go far beyond our gender and race, our gender identity, and our racial and our ethnic identity.

Who would have ever thought that an element of diversity in the workforce would be, whether or not you wear a mask, or whether or not you have a vaccine, but these were new and emergent, during the pandemic, aspects of diversity in terms of how you had to think about your team, dynamics, how you would run your workforce, how you handle your workplaces. And this is just ever-changing, and my book explores many of the different dimensions that shape us as individuals.

But of course, Pete, no two of us are the same, and that’s the beauty of diversity. Diversity just is. You can choose to embrace it and lean into it because the diversity, the evolution of the diversity of the world will impact your workforce. It will impact your customer base and your evolving customer base. It will impact your investor base. It will impact everything about the work that you’re doing today, will be impacted by it.

The question is, “Do you lift your head up out of the sand and sort of run toward that to try to understand it so you can get ahead and grow? Or do you just kind of let it happen to you, and consciously or unconsciously ignore or exclude certain parts of the world because of your frame of thinking?

Equity is just simply fairness. So, for each of us as leaders, we have to decide what fairness we want. Do we want making it up? Do we want equitable access to health care for all of the members of our team? So, equity to me is just an outcome, and it means a fairness of some kind of outcome, and each leader has to decide what that is.

Inclusion, which is where the magic is, requires action. When you think about it, if you want to lead, act, behave in an inclusive way, it requires that you open your mind, that you open your perspective, that you open, in some cases, your heart, and that you do something differently, and it is about widening your perspective. Ultimately, what we want is more diverse, more innovative perspectives to help us come out with better outcomes, making better decisions. I mean, that’s what we want.

That’s how you become awesome at your job is that you make better and better decisions. You do that by surrounding yourself with the best people possible. You do that by delving into as many data sources, valid data sources as possible, and you collaborate. You collaborate. And if you’re responsible for an organization or a team, you build cultures that are agile, that are resilience, because the only thing that is constant is change.

So that is my view of inclusion, is quite simply widening your perspective, and inclusive leadership is about, and leading bigger is about widening those perspectives so you can have greater performance and greater impact. That’s it.

Pete Mockaitis
Ooh, there’s a lot of really good stuff to think about there. So, can you bring that all the more real and practical in terms of our mindset and our way of thinking and interacting with the world? What are some habits or approaches that are working against us, maybe don’t even realize we’re doing, that fail to widen, but rather constrict our perspective to our detriment?

Anne Chow
Yes, very much so. So, I actually had an opportunity a couple years ago to co-author a book called The Leader’s Guide to Unconscious Bias, and the way that we opened that book is with this sentence, and that is, “To be human is to have bias. If you were saying that you don’t have bias, you would be saying that your brain is not working.” So, bias basically sits in the functioning of our brains and neuroscience because we experience so much.

We’re taking in so much data in every moment but our brain can only process a very, very small fraction of it. And so, how we handle that is we form biases. Biases are predispositions for preferences. It may be even prejudices against certain things, groups, people. It could be associated with food. I mean, think about if you had a bad experience eating a certain kind of food, you will have a bias and not eat it ever again.

Why is it that if you happen to be exploring, let’s say, a different kind of cuisine than you’re used to, and you’re going with somebody who is very, very experienced in it, you want to ask them, “Well, what is that?” They’re not going to tell you, because if they tell you that it is, this is a true story that I experienced, if they tell you that it’s goat brain, you’re not going to eat it, because you have a bias as to what it is.

But if you try it, you may find that you actually like it. I mean, this is kind of how it works, right? On the flip side of that, in terms of the positive, think about the feelings that all of us have. If we meet a total stranger who’s from the same hometown we are, or how we might react when we bump into somebody or meet somebody who’s from the same alma mater, we have a natural affinity to those people because we always like to seek common ground.

Where we can fall into traps with this is imagine if you’re recruiting for a position that people have equal skillsets, maybe one of them even has better skillsets, but they didn’t go to the same school that you did in the same program. Might you inadvertently say to yourself, “I know exactly what program that was because I went through it, and it was super hard, and I’m going to pick that person over the other person who maybe has some of these other skills but I weigh those, the fact they went to my alma mater and went to the same program I did, higher because I have inside knowledge, and it’s something that relates to me,” right?

That would be almost a very natural reaction for many of us, but you may not actually be picking the best talent for the role if you let that bias rule. So, we have many situations like that, that we go through our regular workday, where we have to catch ourselves on, “Are we thinking with a narrow perspective? Are we leaning towards what’s comfortable? Or are we seeking wider perspectives? Are we making ourselves and the team sufficiently uncomfortable that we know we’re challenging each other enough, that we’re doing the due diligence around the debate of any particular issue so that we come out with the best decision and the best outcome?”

It doesn’t mean that we’re ever going to get consensus. In fact, one of the things I touch on in the book is the difference between collaboration and consensus. We always want collaboration. If, in fact, you have a truly diverse team and you’re really getting in the weeds of a difficult issue, you may never get consensus.

Some of you may be out there thinking, “Well, then what do you do?” You can get alignment. You can develop alignment if you’ve built an environment and you’ve cultivated an environment of constructive discourse, healthy debate, smart risk-taking. But consensus should actually never be the objective if you’re dealing with something really, really, really difficult and complex.

You’re going to have many different perspectives about it, but you want to vet all the different scenarios that you possibly can, the various risks, the intended consequences, think through the unintended consequences. And so, these are just a couple of examples of how we might, in our everyday lives, at work, or even out in our community, find ourselves falling into the trap of comfort.

Pete, this is a very interesting stat that may not surprise people, but over 70% of leaders pick protégés that are of the same race and gender. That’s pretty significant, that number. And when you consider it, think about yourself, who are you most comfortable with a lot of the times? Who might you not be comfortable with and why, even if you don’t know the people at all?

This is the power of really thinking more inclusively, acting more inclusively, behaving more inclusively, because if you don’t, you are, I absolutely believe that you’re going to ultimately lose to a leader who is leading that way. You will be out-competed, absolutely, in my view.

Pete Mockaitis
Well, you know, it’s funny, as you say this, I’m thinking about the podcast and like what I’m comfortable with, and it’s like, “I am not comfortable with TikTok,” for example. It’s, like, I don’t like being there. Like, it’s weird to me. It goes fast. I feel like my brain is getting dumber, and so I don’t want to deal with it. And, at the moment, there are no How to be Awesome at Your Job shorts on TikTok.

And yet I can see in my own data that my listeners, generally, are not big into social media. They kind of are, you know, they’re like me. And, as I do the surveys, it’s like, “Oh, the average age of my audience is growing faster than time is passing.” And TikTok does skew to younger folks and, I guess I’m 41 now and time is flying.

And so then, I see what you’re saying with regard to our comfort. It’s just like, “Eh, I don’t like TikTok.” And so, it’s like, “Oh, so that’s it? So, I guess I’m not going to mess with TikTok, we’re not going to get into TikTok, and we’re not going to draw in young folks who like using TikTok who have no idea that this show exists, and it is to our detriment just because of my preferences and comfort levels.”

Anne Chow
That’s right. And when you think about it, Pete, not to scare you, but I’m sure you’ve looked at all the demographic information because you’re now mulling it over. You as a Millennial, because you’re a Millennial, this is the first year in the workforce that Gen Z is either equal to or outnumbers Boomers. So, Gen Z-ers who are all over the TikTok, and if you talk about Alpha, who is coming behind them, coming after them, it’s all about the TikTok, do they not want to be awesome at their job? Of course they do.

But what are the vehicles and platforms that serve them to get what I think are timeless conversations that you have lifted up through your podcast, entirely relevant to them? But they will not ever know, nor will they ever move backwards in terms of using their mother or fathers, the elders. I have two Gen Z children, so one is already in the workforce, one is, knock on wood, going to enter after she graduates in December, and they actually call us the geriatrics. And I’m a Gen X-er.

So, I mean, I’m an old Gen X-er, mind you, but I’m a Gen X-er but my children actually call us the geriatrics. And I fancy myself to be pretty technology savvy but I’ll confess to you, since you confessed to me and everybody else, I don’t do the TikTok either. No, I don’t. And I’m specifically calling it “The TikTok” because it makes me sound even more geriatric but I’m kind of playing it to…

Pete Mockaitis
“All these youngsters and their TikToks!” So, that notion about being uncomfortable and widening the perspective, I think is very helpful because it’s possible for it to just blow right past us in terms, like, “Yeah, I don’t really like TikTok, so I’m just moving on.” It’s like, “Oh, well, we’ll timeout, like ideally, you’re having a wider perspective and including people who will challenge you a little bit along those lines, and say, “Okay. Well, TikTok may or may not be an optimal channel for you to invest in, but it’s worth a fair shake given just the vast quantity of hours that people are spending on TikTok, even though you’re not one of them.”

Anne Chow
Right. And, in your line of work, How to be Awesome at Your Job, more and more workers that are entering the workforce are on there, so you’re actually missing a big part of your target audience because of just this shift. And I think that really underscores a point I made earlier, which is you could do that, I could do that, but, ultimately, we will lose to somebody who is the next-gen Pete or next-gen Anne, and who is already on there, who’s going to disrupt us. Our audience will dissipate and we will become irrelevant, even if our content is better because, simply, we’re not there.

Pete Mockaitis
Well, Miss Excel is crushing it on TikTok, for example. So, they’re out there.

Anne Chow
Yeah, they are. They are. They are, for sure.

Pete Mockaitis
So, we talked a lot about TikTok, but I’d love to hear about other examples in which we can kind of, oopsies, forget to widen the perspective, and not get the inclusive goodness that leads to our peril.

Anne Chow
So, this is actually the last chapter in the book, and it’s about flexibility. So, some of us in today’s world will think, “Okay. Well, flexibility is important. Yeah, we want to work in a place that’s flexible and in a work environment that’s flexible.” Some people may say, “Well, you know what that means? That means that you get to work at home, I get to work in my car on the road. It means a flexible, hybrid work environment.”

I actually think that flexibility in a work environment. Flexibility and leading bigger means the following, and you’re going to be able to tell I’m an engineer because I’m going to give you three other concentric circles. The first circle is your job, the second circle around that is your career, the third circle around that is your life.

To me, flexibility means leading in a way that acknowledges and respects the fact that every member of your team has a job in the context of their career, in the context of their life. I’m going to sound like a geriatric now. Back in the day, when I first entered the workforce, you had your professional life and your personal life, and they were very much bifurcated. Workforce was a place that you went to. It wasn’t something that you did. We didn’t have this incredible technology that enabled you to be connected at all times, to be able to get stuff done, and check in, and do whatever it is you need to do. That world is gone. It’s over.

We now live in a world, and the pandemic really accelerated this, as we all know, where we all know that we have one life. It has some personal dimensions and professional dimensions. We can do work wherever it is that we live. We have to recognize, if you’re choosing to be a leader that your interactions with other people are specifically about their job and your job, but they have bigger aspirations. Their job sits in the context of their career, which sits in the context of their life.

And I think that the data says that we work, we spend about a third of our lives working, another third sleeping, so work plays a very significant role. So, unless you, as a leader, respect and seek to understand and have this broader perspective of, it’s not just about “Get the job done. Get the job done. Get the job done.” There has to be empathy involved, there has to be authenticity involved, there has to be grace involved.

These are words that, ten years ago, were never, ever thought of entering the workforce or in the context of leadership. These are now much more important skills in leaders today, and our next-gen workforce actually expects these traits in their leaders. So, to think much more broadly, to widen your perspective of what flexibility actually means, and that, ultimately, no two people are the same, you might not have a working agreement with somebody who is not a high-performer, is not going to be the same as you are with a high-performer who’s more experienced, who’s demonstrated, that they can have a much more fluid approach to work.

And so, I think this is a level of, if you will, sophistication in our thinking about what flexibility actually means. An example of that is safety. When we think about safety first, in my generation, that meant physical safety. That workplaces had to be safe, that if there was a spill, it had to be cleaned up, that there were rails on the stairs, handrails on the stairs, and you had to hold the handrail on the stairs, these kinds of things.

But today, equally as important is psychological safety, and psychological safety in the workforce. So, we all play a role, if you’re choosing to be a leader, to create environments where people feel safe to express themselves, to take smart risk, to have constructive debate. Because, how are you going to widen your perspectives if you don’t create an environment where people actually feel comfortable and safe to do so?

So, you cannot have an environment that is toxic or one that punishes “failures.” You have to have freedom within some kind of framework and some type of expectation, and this is just a very different way of leading. It’s a very different way of thinking about how you do your job and how your job relates to other people’s. I actually tend to think it’s really, really exciting and even more meaningful. But those are also some of the things I think for people to think about.

Pete Mockaitis
Anne, I’d love it if you could share any specific actions or tactics or do’s and don’ts associated with some of this goodness.

Anne Chow
So, here’s what I would say, I’ll address this from two different perspectives. If you happen to be a manager of a person today, so you have a responsibility for a team, people, whatnot, when you do your performance reviews with them and you give them performance feedback, you’re giving them feedback very specifically on their job. But part of your responsibility is to ensure that you have some line of sight to what their career aspiration is.

So, part of your role as their manager, as their coach, as their supervisor, if you will, to use some old-school language, is not just to focus on their performance development and performance management. You also have a responsibility to focus on their career management and their career development. I’m still shocked by the number of times that I worked with people, and they say, “Oh, I just got blindsided. That employee just up and left because he, she, or they thought that it was going to be better. They got a job that they thought they could have more upside. They just never brought it to me that they actually aspired to get promoted or they wanted to move from this function to that function.”

So, you as the manager, you as the supervisor, you as the leader have a responsibility to not just focus on the job but to help prompt and understand career aspirations, because I can tell you that individual, I mean think about yourself, you’re not just doing your job to do your job. You’re doing it because it’s going to lead to something.

And even if it’s you’re doing your job today to put food on the table, to get healthcare, for your family and yourself, you are doing that so that you can serve some other passion, whether it’s in the same line of work, whether it’s some, what is maybe today a side hustle compared to your day job, but you’re doing it for a purpose, and that purpose, your career is whatever that life’s purpose is, whatever your calling is, and that may or may not be directly related to your job.

And I think that we, as leaders, have to respect that, but we actually have to embrace it if we want to cultivate talent and have the best workforce out there. So, Pete, that’s one example of what you can do very differently. It doesn’t change the fact that you’ve got to continue to give performance feedback and performance-develop your people, but it also says you also have to think about their career development and their career management as a separate but parallel thing, because they are, whether you like it or not, and they’re going to.

Pete Mockaitis
All right. Well, now could you share with us a favorite quote, something you find inspiring?

Anne Chow
So, one of my favorite quotes is, “Be the change that you wish to see in the world.” It’s a quote from Gandhi, and I think it’s a quote that, for me, embodies the fact that we are all adults, and we take ownership of the choices that we make. And if we see something that we believe needs to be changed, you’ve got to become part of that positive change. You’ve got to be part of the catalyst to make it happen. And so, that is one of my favorite quotes.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Anne Chow
One of the ones that I have used constantly since it came out, and they just celebrated the 10-year anniversary, the 10th one just came out, actually, I think just very, very recently, and that is the McKinsey Lean In, Women in the Workplace study that started a decade ago.

One of the reasons why I find this set of research so groundbreaking is that it very specifically goes into multiple facets of women in the workplace, slices and dices the different demographics, talks about the different stage of the evolution of women in the workforce at various different levels, and peels the issues and the opportunities back, not just by identifying the problems, but it also offers solutions for companies and organizations to consider, to continue to cultivate women in the workplace. So, I think it’s been one of the most groundbreaking, consistent set of research done over multiple, multiple years.

Pete Mockaitis
And a favorite book?

Anne Chow
A favorite book of mine is How Will You Measure Your Life? by Clayton Christensen. I think this book is so revolutionary in the way of, you know, there’s been a lot of study shown that we, as people, are not truly happy unless we’re helping others. You know, this whole idea of happiness at work and joy at work, I mean, it tends to be sort of so simple. When you think about jobs and careers, it’s so quantitatively-focused, so ambition-focused, but ultimately what brings you joy in your life?

It really is extremely, extremely provocative in terms of helping you, maybe even catalyzing you to think through this question of “How will you measure your life?” We each have one life to live. We do not have a professional life. We do not have a personal life. We have one life. It has professional and personal dimensions, and we’ve been given a gift of this life. So, what is it that you want to accomplish in this very, very short time that we have in this world? And my hope, of course, is that you choose to lead bigger, not just at work but in your life.

Pete Mockaitis
And a key nugget you share that really connects and resonates with folks?

Anne Chow
I’m going to reinforce something that I just said because I think it’s such an important one. We each have one life to live. We don’t have a professional life. We don’t have a personal life. We have one life that has personal and professional aspects. And so, the challenge, the opportunity, the gift we have each is to figure out what we want to do with that one life, and there is no time like the present.

Time is that most precious resource that we all tend to waste and squander. Once time has passed, we can never get it back. And so, if there’s something that you aspire to do, be, help with, become, the time is now. There’s no time like now.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Anne Chow
I would point them to my LinkedIn. You can find me on LinkedIn, or my website, which is TheAnneChow.com, The-A-N-N-E-C-H-O-W.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Anne Chow
Yeah, I would challenge every single person here to think about how you can lead bigger. What is the one area in your job that you would like to learn more about, where you know that widening your perspectives will help you, you just haven’t taken the time or made the effort or even thought about how to go about doing it? Is it with your team? Is it with a platform, a tool, a part of the market that you want to pursue, a set of investors that you know are out there, but you haven’t figured out how to connect with them yet? So, find one area first with respect to how you might widen your perspective and start there. So that’s the one challenge, a homework assignment that I give everybody out there.

Pete Mockaitis
All right. Anne, this is fun. I wish you much great big leading.

Anne Chow
Thank you so much. You too, Pete. Cheers to leading bigger.

1001: Transforming Relationships by Overcoming Self-Deception with The Arbinger Institute’s Mitch Warner

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Mitch Warner reveals how we end up sabotaging ourselves and how you can overcome these obstacles to strengthen relationships and your leadership as a whole.

You’ll Learn

  1. How “the box” limits your perspective and opportunities 
  2. The tell-tale signs self-deception 
  3. How to make people feel safe to share their perspectives 

About Mitch

Mitch Warner is a bestselling author and Arbinger managing partner with a background in healthcare and organizational turnaround. Mitch is the co-author of Arbinger’s latest bestseller, The Outward Mindset. He writes frequently on the practical effects of mindset at the individual and organizational levels as well as the role of leadership in transforming organizational culture and results. He is an expert on mindset and culture change, leadership, strategy, performance management, organizational turnaround, and conflict resolution.

Mitch is a sought-after speaker to organizations across a range of industries, bringing his practical experience to bear for leaders of corporations, governments, and organizations across the globe. Specific clients include NASA, Citrix, Aflac, the U.S. Army and Air Force, the Treasury Executive Institute, and Intermountain Healthcare. Mitch carries his first-hand perspective as a proven leader into his speeches and facilitation, dynamically bringing Arbinger’s concepts and tools to life through his powerful stories and hands-on experience. His audiences leave inspired to improve and equipped with a practical roadmap to effect immediate change.

Resources Mentioned

Thank you, Sponsors!

Mitch Warner Interview Transcript

Pete Mockaitis
Mitch, welcome.

Mitch Warner
Thanks so much, Pete. Great to be here.

Pete Mockaitis
Well, I am so excited to be chatting with you today because Leadership and Self-Deception is one of my favorite books of all time, and I didn’t know who I could talk to on the show about it because the author is just The Arbinger Institute. And so, I was like, “Who? I don’t know, I guess.” And then you show up in my inbox, that it’s like, “This is the coolest thing ever.” So, thank you and welcome.

Mitch Warner
Thank you. Yeah, I’m excited for our conversation.

Pete Mockaitis
Super. Well, maybe just to back it up a smidge, what is The Arbinger Institute? And how does a whole organization write a book?

Mitch Warner
Oh, great question. The Arbinger Institute is an organization that helps other organizations transform their culture. And the way we help people transform their culture is by helping people transform their people, specifically, at the level of mindset. A lot of people think about transforming a culture or transforming people in terms of behavior, “Okay, well, here’s what people are doing. Let’s fix that. Let’s get people doing something different than they’re doing today, and then we’ll get a better result.”

And our work illuminates the fact that every behavior that people are engaging in is driven by how they see. It’s driven by their mindset. And so, our work is to help organizations transform at the level of mindset. And then when that happens, people start behaving differently and they get better results. And so, the books that we write, including Leadership and Self-Deception, as well as the other books, are all deeply informed by the work that we’re doing with clients.

And that’s not one person. That’s a whole team of people that are going in to help organizations do the work of transforming their results. So those stories are coming through our team from our clients, and they inform everything that we do. And so, while we have teams of people that actually write those books to share those ideas more broadly in the world, we write them as an institute because we are an institute, and it’s really fun.

Pete Mockaitis
Certainly. And the book doesn’t read as though a piece of writing by committee. It is riveting and lovely, and transformation. That’s something we’re all about here. So, could you kick us off perhaps with a really phenomenal story of folks being transformed by some of these principles? Could you walk us through a person and what went down with regard to what they were thinking and doing and the new ideas that got in their head, and the new things they did, and what happened?

Mitch Warner
One that comes to mind is a leader named Louise Francesconi. She ran a 17,000-person division of a very large organization, and she decided that she was going to own the cultural transformation that she knew had to happen inside of the organization. And it was actually an organization that, when we started working with them, had been newly acquired, and she was put in charge of this division.

So, you got these two different groups of people, and these two groups of people are trying to come together, and they realize that they have to cut a significant amount of money. In fact, $100 million was the task of this newly combined leadership team. We’ve got to cut a $100 million dollars from the business, and we’ve got to grow the business at the same time.

Well, they’ve been involved in the work of cultural transformation that Louise wanted to own inside of this division, and so they just called and they said, “Hey, how would we leverage these ideas that we’ve been working with to tackle a really complex problem like that?” And we said, “Well, we’ll come and we’ll be on site as you do that.” And they came together in the typical way, “All right, let’s cut $100 million,” and Louise set it up in what she thought was the right way to set it up, “All right, everybody come, you’ll all present what you’re going to do to contribute to this big goal.”

And we all know how people show up like that. People are territorial, they don’t want anything to be cut from their area of the business, they kind of present something that’s perfunctory, but you just know you’re never going to get there in this way. Everybody is really just thinking about themselves. They’re coming to that with what we call an inward mindset, “I’m not malicious, but I’m definitely not focused on my impact on other people. I’m focused, really, on how this is going to impact me.”

And they got to a point about halfway through the day where they just realized, “You’re not going to make this happen.” And so, my colleague at Arbinger’s took Louise aside, and said, “Hey, would you mind if I just help shape this meeting?” And she said, “Sure, be my guest.” And he said, “Okay, we’re going to take two hours.”

Now, out of an eight-hour day, that’s a lot of time. But he said, “We’re going to take two hours. And I just want you to pair up with someone else in this room, and you’re going to spend the first hour just explaining to your counterpart all the things that you’re working on, all the things that you’re wrestling with, the things that you’re struggling with. And we’re going to do that for an hour, and then you’re going to spend the next hour just coming up with any way that you could help the other person that you’ve been learning about save their money, not cut their money, just save their money.”

And it was like magic. You had people who were now alive to the people around them for the very first time, really, and going, “Oh, my word. I didn’t realize that what you were trying to do in this organization was so important and how hard that is, but how critical it is, too. Here’s ways I think I could help you save that, that critical piece of the business.”

And it got everybody so far outside of themselves that they started to come up with, on their own, ways that they could help the other people in the business save their money. And as a result, they found redundancies and ways that they were costing themselves, the business, more than they needed to so that they got to cutting a $100 million dollars by the end of the day, and not one person had to lose their job in the process. It was stunning.

And I think about that experience often because it just illustrates what happens when people get outside of themselves, when they just start thinking about, “Hey, who are the people around me? What are they trying to accomplish? What could I do, given the resources that I have, in order to help people be more successful?” And you don’t have to be a leader to work that way. You can be anyone in an organization.

And I’d say that the people in organizations that are most valuable to the organization, doesn’t matter what role you sit in, whether you supervise people or not, are the people that think that way. They just figure out how to get outside of themselves and go, “How do I help other people accomplish their objectives given what I can do?” They’re the magic in an organization.

Pete Mockaitis
That sounds cool. And I’m not going to try to lean into my Bain strategy consulting background, but I’m so curious about these initiatives that saved a hundred million without losing any heads and people feel good about. So, could you give us just one example of an initiative that someone came up with, like, “Hey, this would help you save money,” and someone receives that and says, “Why, thank you,” as opposed to, “Back off, pal”?

Mitch Warner
Well, the first thing that happened in that room is one of the people stood up and said, “Based on what I’m learning from the person that I’ve just been meeting with,” in a serendipitous way. It wasn’t, you know, “Okay, you meet with you, you meet with you.” It wasn’t like that. “It was just the things that I’m learning about this person, I actually think that I should be reporting to that person.”

Pete Mockaitis
Oh, cool.

Mitch Warner
That was the first move that happened in that room. And, look, that doesn’t happen in organizations. It doesn’t happen in meetings like this. No one raises their hand and says, “You know what? I think I should go down a rung in the ladder in our org chart.” That doesn’t happen, but it does when a person says, “You know what? We could succeed if all of the things that I’m doing, which in, a Venn diagram, really overlap with this other organization, if all those things were consolidated.”

And what they saw is that there were facilities, there was equipment, there were processes that had significant redundancy to this other department. And so, from the perspective of this person, they couldn’t say, “Well, I think you should report to me.” They just said, “You know what, for the good of this organization, I could report to you. And if we did that, if we consolidated into one unit instead of two different departments, we could get rid of all of those redundancies, work our teams in the same facilities, on the same equipment, with the same process.” That got them to their first seven million.

But, more importantly than that, it put in motion a domino effect in that room where people realized, “Hey, being part of this company means I don’t have to protect myself. In fact, I can figure out things that I could do that are so innovative because they’re no longer filtered through the lens of self-protection or self-advancement.” When it gets to that point, oh, my word, you can accomplish anything.

Pete Mockaitis
Well, it really is beautiful. You said that doesn’t happen, it does sound almost like miraculous or spiritual, and they’re like wisdom traditions that are speaking of these matters associated with putting others, being in service of others, and kind of losing your ego and these kinds of things. So, I want to talk about the particulars of the individual mindset at length. But, first, I want to hear, in an organizational setting, how do we start to get the memo that, “It is, in fact, safe to do this, and I am not going to get my head chopped off if I lower the defenses”?

Mitch Warner
That’s a really good question, and that’s a question that is easier, I think, if you’re a leader to say, “How do I send that message?” If you’re not though, then it will feel risky. Let’s just be honest, it will feel risky to say, “You know what? I’m going to step out and I’m going to do the kinds of things that I feel would have the highest and best impact on the people around me. And it might mean that I forget some things about the past that I’ve used as justifications for why I haven’t done that to date. It might feel risky. because of where we’ve been.”

But the funny thing is, what I’ve experienced is, that people that take what feels risky, that step, discover that that’s the thing that actually propels their own success. You can’t do it. Here’s the irony about it. You can’t do it to improve your chances of succeeding as an individual. It’s just that I’ve seen that that is the natural outcome. It’s the byproduct.

When people step out and say, “You know what? Let me take a risk and just let me see this person as a person. What are they trying to accomplish? Let me adjust something.” Everybody is going, “That’s what we need in the organization. Those are the kind of leaders we need.” It’s just what I see.

Pete Mockaitis
Well, I think that is really beautiful. And I’m thinking about it even, I’ve witnessed this, even in, like, super transactional situations, like there’s a sales meeting that’s occurring, there’s a person that wants to sell something and a person that might want to buy that something. And I’ve seen this a few times when on, as the seller and the prospective buyer, when the seller says, “You know what? Given what you’re describing, or what I’m seeing here, what I have to offer isn’t right for you right now.

Like for a roof, “First, you’ve got to handle that masonry situation, or the roof I’m going to put on there isn’t actually going to keep the water from leaking. So, I don’t do masonry, so you’ve got to handle that first, and then maybe I could help you out afterwards.” Or, it was a digital marketing agency that said, “Hmm, you know, what we’re really good at is promoting this other kind of a result, and we don’t actually have the experience to get a bunch of email addresses associated with this consumer base, and so we’d really be just rolling the dice. And I don’t feel really comfortable putting your money at risk that way.”

And then that same person said, “Pete, I think you should absolutely hire this company.” And we did. Because that builds such tremendous trust that, putting your own self-interest aside, your short-term, immediate self-interest aside, built such trust and good recommendations and vibes, and I think they got more out of it as opposed to trying to grab the deal in front of them.

Mitch Warner
You see that all the time. I mean, is there any role in your life where you’re not more successful if you’re trusted as an advisor by the people that you’re trying to help or serve? I mean, whether you’re a leader, and the people that you need to be seen as a trusted advisor by are the people you lead, or you’re a salesperson and you’re trying to get people to buy, or you’re a parent and you’re trying to help younger people develop into better people. I mean, it doesn’t matter what your role is. And you see that all the time.

And sometimes it looks exactly like you’re saying, “You know, I don’t have the solution for you but I think I know who does. Let me help you get connected with that person.” I remember a dear friend of mine was a leader in a sales organization, but said, “You know, I was in the middle of this transaction. It was the end of the year.”

“I had my quota, and I knew that I had to get this deal over the line in order to meet my quota, and so I pressured this client that I had to get this deal over the line and it wasn’t in their best interest because I was trying to get them to buy in bulk something that they should really have amortized over multiple years when they actually would use this product.”

And the client actually called him on it, and said, “Hey, just so I’m clear, are you doing this for you, or are you doing this for me?” And it was so convicting that, all of a sudden, he realized, “Yeah.” And in that moment, he had this choice, and the choice was, “Am I going to be honest and be just human with this other human being, or am I not?” And he made the choice to just do what he felt was risky, and he said, “To be honest, I’m doing this for me, and I’m so sorry.”

And the interesting thing is that, while he adjusted the deal and he missed his quota, that client was a client for years, far longer than that contract would have been, whatever he was trying to sell. I mean, we got to be honest, sometimes we do take short-term hits by doing the right thing, but ultimately that’s where our success really lies. Those clients, they stay with you forever. There are so many examples of that.

And it can even be as small as, you know, a friend of mine, a colleague, was delivering an Arbinger workshop. And in the middle of this workshop with a client realized that they were bugged with some of the people in the room that were kind of resistant.

Mitch Warner
They were frustrated, they were annoyed with these people in the room, and they realized, “Oh, my word, I have got to make a decision. Do I keep going knowing that I’ve been irritated or do I own that fact, given that it’s a reality?” And they came into the room, they took a break, came back to the room, and they said, “I have to take ownership. I’ve gotten annoyed with some of you that are resistant, and it’s kept me from getting curious about what are you so resistant to. Can I just…?”

And, all of a sudden, the room changed and people said, “Well, this is what we’re resistant about.” And for the first time, that person could facilitate the workshop that they were there to facilitate because now they’re working with actual people. It felt risky, but the truth is it unlocked the very thing that they were there to do. And I think that’s the irony that you and I are talking about. Whatever feels risky, turns out will unlock the very thing that gets us the result that we’re there to accomplish in the first place.

Pete Mockaitis
Mitch, I love this stuff because it grabs the heart in terms of what is being a human about and, like, we got jobs, and we do them, but sometimes it could feel like they are just, like, “Follow the processes. I am a robot executing value-creation activities,” right? But when you speak about this stuff, and I read Leadership and Self-Deception, it comes alive in terms of we are human beings who have values and feelings about stuff.

And, sure enough, it does work out often, not always, that when you step up and are courageous, you take a risk and call a spade a spade, say what’s really going on, and compassionately listen to another person’s point of view, cool stuff happens. I remember, this is the weirdest example, but I was in high school and there was a girl, and we were kind of dating, kind of not, we need to DTR to find the relationship better, I guess.

Anyway, and so it was the weirdest situation, a fun bunch of friends, and we got in this weird little argument and it’s like we were litigating, like, who did who wrong in the course of this semi-romantic relationship. And so, we were sort of arguing in front of the jury. And we weren’t really getting anywhere, and then they left. It was just the two of us, I said, “Hey, yeah, I actually didn’t know you felt that way about this thing. I’m really sorry. And I wasn’t trying to do this. Tell me more about that.”

And it was amazing how it just totally shifted the view, it’s like, “Are we litigating or are we trying to understand, like, the other person and where we come from?” And it’s a totally different energy, and it might be, “soft” or “touchy feely,” but it is effective in terms of, “Okay, this relationship is restored, there’s trust, and we’re off to the races, moving and making things happen.”

Mitch Warner
Somebody once, who experienced this work, said, “Oh, this is soft like a brick.” It hits you and it’s at the core of our relationship. So, to the degree that we believe that relationships actually are what’s driving results, whether it’s in a personal relationship with a partner or it’s in an organization. If you believe that relationships drive results, then what unlocks those relationships is critically important.

And what you said, I think, is so interesting, this litigating who’s right and who’s wrong. In the book, in Leadership and Self-Deception, this whole idea of self-deception that gets in the way, we say sometimes there’s a risk of calling a spade a spade. Usually, the risk is calling myself a spade, when I am a spade, when I’m not seeing clearly. It usually never helps to call someone else a spade. Let them find out the truth about them. But, for me, in a situation where I feel a need to litigate, to justify, it means that something is off. It means that something is wrong and I know it.

I know it at such a deep and professional level that I’m really good at hiding it from myself. I mean, imagine that you and I work together, and I come across a piece of information and I think, “Oh, my word, this would be super helpful for Pete.” The straightforward thing to do would be to just share it with you. But if I betray my own sense of what would be helpful to you as a person, who has needs and challenges and objectives, who’s real to me, just a person that I’m working with, if I go against that sense, if I betray my own sense, then all of a sudden, I need to feel justified for that betrayal.

And how do I do that? I create a world where it’s okay for me to have treated you as less than a person. And so, I might see you as competition, I see you as a threat. Only one of us could get the promotion after all. Or I see you as lazy because, if you didn’t come across this information on your own, that means that you’re probably not doing your job. Or I see you as incompetent, or I see you as stupid, or whatever the case might be, and I see myself as all the opposite of those things.

And now, there’s this whole narrative in my head. You’re not even aware of this Pete, but I’ve got this narrative in my head of why it’s okay for me to be the way I am with you. And why do I need that? It’s because I’m actually not okay with the way I’ve chosen to see you. And I’ll invite you to be exactly what I say I don’t like. I’ll invite you to be all of those things, because if you are, then I’m justified in how I chose to see you. You’ve got this whole human dynamic that came about and I’m litigating that in my own head, but it all stemmed from me.

And I think the hopeful thing about that is, given the fact that I’ve deceived myself, I can also reclaim the truth, just like you did with that girl you were dating in high school. In the moment, at any time, we can go, “Wait a minute. That’s been my impact? I’m seeing you now again? I’m so sorry.” If I can let go of all of those falsehoods, then we can just be truthful together again. We can be human together again. That’s, I think, the hope of it. It’s both how scary it is, the way this snow-balls, but how easy it is to reclaim the relationship that we can have at any moment if we choose to.

Pete Mockaitis
Well, Mitch, you’re saying so much good, wise stuff. And in the book, there’s an expression they use a lot, and I hear it in my own voice, in the voice of the Audible narrator, when I’m doing it, it’s like, “You’re in the box!” So, Mitch, tell us, what does it mean to be in the box versus out of the box, metaphorically?

Mitch Warner
The box is this metaphor for that distorted way that I’ve come to see the world that gives me justification for my own self-betrayals, the way I’ve chosen to see other people falsely. So now, I’ve got this distorted view of you and me. It’s two-sided. I can’t see you in a less-than way without seeing myself as superior, or vice versa if I get justification that way.

You can imagine a version like that, right, “Oh, my word, I don’t have any privileges here, and I’m new to the team, and Pete is so connected, and he’s so much smarter than I am, he’s so much more gifted than I am. He probably came across this information years ago. If I could go to him now and share this.” So, now I’m worse than, you’re better than. It doesn’t matter which form that takes, it’ll look different depending on how I get justification in any relationship.

But that distorted view, it’s like living in a box. I no longer see reality. I’ll only see the things about you or me that reinforce that false self-image and that false image of you that gets me justification. Because more than I want you to change, more than I want the relationship to be healed, more than I want to work productively to save our family, or our company, or our community, I want justification. And I won’t just carry that distorted, I won’t just live in that distortion of a box with you. I’ll carry that around in a new situation.

I’ll walk into a meeting, and you’re not even there now, but I’m so invested in this view of myself that, “I’m so smart and capable and noble, because the worst thing that you can do when you work with someone like Pete is spoon-feed them information. So, I’m doing the very best that I can, that I’m smart, I’m capable, I’m more capable.” I walk into a meeting and people are presenting ideas. I’m carrying this box, this distorted view of myself into that meeting.

If you were to ask me, walking in then, “Hey, Mitch, what kind of leader are you? What kind of contributor are you? What kind of team member are you? Are you the person that needs to have all the best ideas?” I say, “No way. I’m the kind of person that likes ideas no matter where they come from.” But if I’ve got a view of myself that I’m really smart and capable or whatever that case might be, and then I share an idea and it gets shut down, somebody says, “Oh, you know what, Mitch? I’ve tried that in some other organization. It didn’t work very well. I think we could do this though.”

If I didn’t have this box, if I wasn’t living in this distorted reality, I’d go, “Oh, awesome! I’m glad you’ve tried that. All right, how do we do what you’re suggesting we do? Let’s mobilize around that.” But if I’m living in this box, if I’m carrying this distorted view of myself and others around, all of a sudden, that idea that might save our team, that’s a threat. It’s a threat to my self-image. I experience this all the time at work, but also at home.

You know, I’ve got this image that I deserve to be listened to or whatever. All of a sudden, I walk into situations with my kids. I’m not seeing them. I’m not even seeing myself. I’m just in this distortion field because I need to feel justified for that distorted way that I’ve chosen to see them and me, and now I’m not interacting with what they say. I’m interacting with threats to this self-view that I’ve got that’s so important to me, because at least if that distorted view of myself and others is correct, I’m justified in not seeing the people around me. Does that make sense?

Pete Mockaitis
Oh, absolutely, it does. And this idea is so big and powerful and transformative when you get your arms around it. And so, I mean, I’ve read the book, and if folks haven’t, I just want to make sure they’re not like, “What are they smoking? This is some trippy stuff.” Could you give us some super common examples, like we see all the time in terms of how folks find themselves, deceiving themselves, and then getting into trouble, like the top one or two or three things that occur perhaps nearly universally to humans interacting with other humans?

Mitch Warner
Well, look, there’s a thousand examples of how self-deception shows up in my life, but I won’t see them because self-deception, by definition, is a lie I’m telling to myself. So, what’s odd about that is I can’t see the lie even though I’m the liar because I’m so invested in believing that it’s the truth. In fact, my own emotions will tell me that this is the truth.

So, one of the easiest ways to see it, where self-deception is showing up, and self-deception, let’s just be clear, it’s just the problem of people having problems and not knowing that they have that problem, which would be easy to fix if we’re like, “Hey, Mitch, by the way, the way you’re talking to your kids right there, that’s going to alienate your kids. Is that what you want?”

Or, “Hey, Mitch, the way that you’re showing up in this meeting is actually going to have people resisting your idea instead of embracing it.” Or, “Hey, Mitch, the way that you’re avoiding this conversation with this employee over there, you’re talking to everybody about them instead of talking to them, your team member, that actually will exacerbate the problem. It’s going to keep going rather than get better.”

I mean, it’s like the most basic things that we can see if we’re not the person in the middle of it. And this would be easy to fix if you could tell me, “Hey, Mitch, by the way, the way that you’re talking to your kid is probably going to alienate them.” It’s not just that in self-deception I can’t see it. It’s that I resist that possibility, “Well, do you see how they’re talking to me? How else am I going to get through?” or, “Do you see what this employee is doing? They never listen to other people.” Whatever the case might be, but we don’t see it.

And you can look anywhere in your life where people are creating problems for themselves and they don’t notice it. They can’t tell. So how do I discern it? How do I know where this is happening in my own life? I have to look for the red flags of this box. And the red flags are, “Are there people that I’m blaming for my situation, for my experience? Am I horrible-lizing any people in my life? Am I seeking allies? Am I talking to people about other people? What might that signal?”

You said I litigate. I do that in my own head, Pete. I lawyer up. I find myself driving home from work and I tell myself this story. It’s like I’m playing out this courtroom scene, and I’m creating this case for why I’m right. Even the feeling that I’m right might be an indication that I could be telling myself a story here and it may not be the full truth. I could be self-deceived.

Those telltale signs, it might be that I exaggerate values, “Well, you know what? This is fair.” I wasn’t thinking about fairness when I was just working with someone else. It’s when I betray my own sense of what other people need, and now I’m in this distorted box where I’m looking for justification. Actually, that word itself, wherever I feel justified or I’m looking for justification by talking to others and gathering allies for me, that’s a pretty big red flag that there’s a reason I’m trying to feel justified, and it’s because things aren’t right as they are.

So, I just say look for those instances. Look for those instances where I’m experiencing any of those red flags, and then ask myself, “Is it possible that this isn’t fully the truth?”

Pete Mockaitis
Now, Mitch, if I could put you on the spot, hardcore, could you share with us one recent instance in which you caught yourself caught up in this?

Mitch Warner
Oh, absolutely. I found myself with a team member here at Arbinger, one of the senior leaders, and I realized that I had had conversations with this person repeatedly, where I saw problems around what was happening inside of their team. And when they would ask me, “How are things going?” I would kind of dance around it, and I was talking to other people pretty straightforwardly about the problems that this person was creating for me and what I thought was for the company.

And then, finally, one person said to me, “Hey, what do you think it’s like for that person when you have conversations that aren’t really straightforward?” And in the moment, I realized I’m actually sabotaging this person’s success because I think I might want them to fail. Otherwise, why would I not tell them what I’m seeing if this could cost them their success?

And the reality is, I wanted to be justified. As long as they were behaving in these ways, then I was okay talking about them as a problem, seeing them as a problem. What you do with that, that’s where it can feel risky, but I always finish those conversations where I then step forward and say, “Hey, you know what, I haven’t been telling you the truth about what I’m seeing that’s problematic on your team or in you.” And it was an incredibly healing experience.

And what I saw in that conversation was all the ways that I had been creating problems for this person. So, yeah, it happens. I’ll be honest, Pete, those discoveries happen at least weekly, sometimes daily, where I realize I’m not real with other people, and I need to be in order to do my job.

Pete Mockaitis
Well, Mitch, I appreciate that vulnerability and sharing a lot, and I think that’s powerful context right there in terms of if you catch yourself doing this, that doesn’t mean you’re very bad and very wrong and “Shame! Shame!” It means, “Hooray, you’re engaging the stuff correctly.” And in so doing, you’ve illuminated a pathway to improving your relationships and your results, and even, I’d say, your very character and the rewarding-ness of life itself, if I may be so bold. And that’s awesome. And so, it’s encouraging to hear you, the almighty managing director of The Arbinger Institute.

Mitch Warner
Oh, no, no, no.

Pete Mockaitis
That you, you too, realize you have these discoveries frequently, and I think that’s just a good message for anyone who starts going down this road, and is like, “Geez, I am a real jerk.” It’s like, “Well, we all kind of are. And it’s nice that you’re identifying specific opportunities for improvement, and you’re going to be on a nice little upward character trajectory with better relationships and results to go with it.”

Mitch Warner
Look, the only thing that qualifies any of us at Arbinger to do the work that we’re engaging is that we see it all the time in our life. It’s just constant. I’ll just say one thing about this process. There’s two ways to go about trying to improve myself. One is a project that’s really about me improving, “I want to be free of the box. I want to be a person who’s not self-deceived.” That’s great, but I just find in my own life that that never actually gets me where I want to be in the relationships that matter to me.

The other way I get there is I just go, “Man, what’s life like for this other person having to live and work with me when I’m like this? What are they trying to accomplish? What are they trying to achieve? What are their needs and challenges and objectives? What’s life like for them?” And then when I focus on that, all of a sudden, I can see clearly, more clearly than I can when it’s just a self-improvement project, the ways that I’ve been getting in other people’s way, and then I just respond. When I do that, things get better, faster than when it’s a self-improvement kind of project. You know what I mean?

Pete Mockaitis
Oh, absolutely. Yeah, that sense of conviction and what’s life like. And I think that’s a superpower question right there because, to even face that question soberly and honestly, it takes courage. Like, just the thoughts you’re willing to entertain in your own head, it takes some courage, like, “You might not want to do this when driving because the temptation is immediate.”

Like, “Well, they’re wrong!” It’s like, “They deserve it!” It’s almost like there’s a little monster that’s just, like, trying to run. Like, “No, no, no! Don’t look here, don’t look here!” when that is exactly the place that needs to be looked. It’s like, “What’s life like? Oh, it probably kind of sucks. It probably feels very unsettling to be on the receiving end of this day after day after day.”

And then to just internalize what you hath wrought, the pain and destruction that you have brought on to others hurts. But I think that’s a great sign that you’re growing in self-awareness and compassion, and it’s kind of like the immediate precursor to breakthrough.

Mitch Warner
Absolutely. And if you get there, if you find yourself able to begin to see, “Oh, my word, this is what I’ve wrought. This is what life, I think, is like, having to live or work with me.” Go share that with the person. Go tell them. We call this at Arbinger, “Meet to give.” So often we meet to get, “What would it look like if I just met to give?” And I say, not, “Hey, here’s some changes I think I can make.” You should share that. But, first, tell the person what you’re seeing that you weren’t seeing before when you started to think about what life has been like for.

And I’d just be that clear, I’d say, “Hey, you know what? I wonder if we could have a conversation, because I’ve been thinking about what life has probably been like for you having to live or work with me. And, look, I don’t know if this encapsulates all of it. I’m actually curious about what exactly it’s been like from your perspective. But just sitting there, trying to think about what it likely it’s like, I think it’s like this.”

“And as I think about your objectives, I think your objectives are this. I think this is what you’re trying to accomplish. And here’s how I think I’ve been making that harder, and I just got to own that. I am so sorry. But I’m actually curious. Is that right? Are those the challenges? Are those your objectives? Or what would you add?”

Going to someone, and saying, “Hey, tell me how I’ve been a problem for you,” don’t expect anything from that conversation. Don’t expect someone who you’ve had friction with to be like, “Oh, well, great. Actually, this…” They won’t tell you. You haven’t created a safe enough space. You haven’t demonstrated enough interest in figuring out that, and being willing to own it. But when you do that, even if you don’t have it completely right, all of a sudden, they say, “Oh, actually, yeah,” or, “Well, kind of, but it’s actually a little bit more like this.”

And all of a sudden, you start learning and you get curious, and you say, “Okay, tell me more about that.” That process of just owning it, showing that you’ve been doing some thinking, showing that you’re curious about what your impact has been, that does more to change a relationship than probably anything else you can do. I would say that nothing changes in an organization, nothing, until the relationships between the people that have to work together, transform.

And nothing moves the needle more in transforming those relationships than people doing the work to think about their impact, and then going and honestly sharing that and owning it, and then getting curious about how they might have been wrong around that, and finding ways to help. You offer, “Hey, so, well, given all that, I think I could do this. Would that be helpful?” And they’ll say, “Oh, actually, yeah,” or, “Well, it’s a little bit different.”

It’s no different than the conversation you should be having with family members, with siblings, or a partner, or your kids if you’ve got kids. It’s exactly the same. Just try it. Go meet to give with the people in your life and do the work in advance, and then own it honestly. You’ll be amazed at the transformation that that will begin to put in motion.

Pete Mockaitis
Absolutely. Being on the receiving end of that is, like, it could be like startling. It’s like the end of “A Christmas Carol,” like, “What happened to Scrooge? This is amazing! A Christmas miracle!” Beautiful stuff. Mitch, tell me anything else you want to make sure to mention before we hear about some of your favorite things?

Mitch Warner
No, I just say don’t think that this is some theoretical thing. This isn’t. This is the way that we work when we’re at our very best selves. We’re just honest. We see each other as people. We’re outward. We take responsibility. And to the degree that you can uncover the places where you haven’t been telling the truth about how you’ve been creating challenges you haven’t seen, that move will do more to set you free to do the kinds of things that you want to see in your life that will propel your success in any relationship than, in my experience, any other work that you could do. So, just jump in, take the next step.

Pete Mockaitis
All right. Awesome. Well, now, Mitch, can you share a favorite quote, something you find inspiring?

Mitch Warner
There’s many, but one of the ones that I personally love comes from Abraham Lincoln, when he said, “I don’t like that man. I should probably get to know him better.” I mean, it’s not terribly profound, except it is. If there’s people in my life that I’m resisting or struggling with, what would it mean if I just got to know them better? What would it mean if I just went and met to learn with that person?

I keep that in mind every time I think, “Man, I don’t like that person. I’m bugged,” or, sorry, irritated. “I’m experiencing friction. Maybe I really need to get to know this person better.” And the truth is every time, that’s unlocked something new for me.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Mitch Warner
Oh, great question. There was a study that was done by McKinsey a couple years ago. It was this longitudinal study over many organizations that found something that I have found in our work with organizations. What they found is that organizations that identify and address mindset at the outset are four times more likely to succeed at changing whatever they’re trying to change in the organization than are organizations that just bypass mindset change and go directly to behavior change.

When I saw that study, I thought, “Oh, my word, here is independent research that just validates the work that we’re doing every day.” You’ve got to begin with mindset. Going to behavior won’t work because every behavior is an outgrowth of mindset. So, if you can master that, you can change anything.

Pete Mockaitis
Okay. And a favorite book?

Mitch Warner
Two that I keep coming back to, one is Insanely Simple. It’s a really powerful view into the work at Apple to get to simplicity, and what that can mean in your organization or in your own work as an individual. What would it look like to get to real simplicity? And the other one is called Creativity, Inc. It’s the Pixar story, and how that team of people was able to unleash creativity by really overcoming ego and seeing each other and their customers as people. We use the Adobe suite constantly.

Pete Mockaitis
Okay. And is there a key nugget you or The Arbinger Institute shares that really seems to connect and resonate with folks that gets quoted back to you often?

Mitch Warner
When you think about a job, whatever your job is, with an outward mindset, there’s a particular pattern. Sometimes when we think about a job, we think, “Well, here’s all of my tasks, here’s my objectives,” the kind of things you could put on a job description. But when you’re really outward, you don’t start with what you do. You start with what other people need to do, who depend on you in the way you go about your work.

My manager, my customers, my co-workers, my direct reports if I’m a leader, if you start there and just see people, what are they trying to accomplish, then you will find the most innovative, powerful ways to adjust what you’re doing every day to be more helpful to them. And the truth is, there’s nothing that anyone does in an organization that’s not intended or designed to help someone else.

So, when you unlock that, that, “My job is to help other people accomplish their job better, so it’s in my power to figure out the innovative ways to change what I do moment-to-moment to be more helpful,” and then measure that impact. Go check in and say, “Hey, I changed this? Was that helpful? I’m thinking of adjusting this. Would that be helpful?”

You can remember that with the acronym SAM, see others, adjust efforts, measure impact. Employees that do that are the most valuable employees in the company. And so, I’d say that’s the thing people walk away, remembering day to day. The way to stay outward, the way to not get bogged down in self-deception or lies I’m telling myself, is to just orient my work every day, what I’m doing moment-to-moment in an outward way. See others first, then adjust my efforts and measure impact.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Mitch Warner
Just come to our website, Arbinger.com. We’d love to have a conversation with you, figure out what are your challenges, what are you trying to accomplish. There are tons of resources there that can help you get started on this journey to living and working with an outward mindset. Or, go online and buy our books. You can go to Amazon. You can go to any other retailer. Pick up Leadership and Self-Deception and see what that unlocks for you in your own work. Wherever you are, whatever you’re trying to accomplish, pick up the book, we’d love to hear from you about it.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Mitch Warner
I’d say, going back to what we were talking about, Pete, go and meet to give with the people that you have friction with. Just do that work. If there are people in your life that you’d actually just like to improve the relationship but there hasn’t been friction, I’d say go meet to learn. Just get curious. No other agenda. You could do this today.

Pick someone in your life. It could be someone in your family, it could be someone that you work with every day, and just say, “Hey, I’d love to just learn more about what your needs and your challenges and your objectives are. Would you be willing to just let me get curious about those for a minute? I’d love to learn more.” You’d be amazed at what that would unlock. Meet to give, if there’s been friction. If there are people in your life you just love to have a different relationship with, go and meet to learn.

Pete Mockaitis
Mitch, this is powerful stuff. Thank you. I wish you many, many happy days and minimal self-deception.

Mitch Warner
Thanks so much, Pete. It’s been great to be with you.

997: How to Push Past Self-Doubt and Find the Confidence to Pursue Big Things with Pat Flynn and Matt Gartland

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Pat Flynn and Matt Gartland share insights on impostor syndrome–and more–from their community of thousands of developing entrepreneurs.

You’ll Learn

  1. The mindset shift that stops self-doubt
  2. The three daily questions that build confidence
  3. Why to seek more uncomfortable situations

About Pat and Matt

Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people build thriving online businesses. He has been featured in Forbes and in the New York Times for his work. He calls himself “The Crash Test Dummy of Online Business” because he loves to put himself on the line and experiment with various business strategies so that he can report his findings publicly to his audience.

He is also the author of Let Go and Wall Street Journal bestseller Will It Fly?. He speaks on the topics of product validation, audience engagement, and personal branding. Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world. Pat lives in San Diego with his wife April and their two children.

Matt Gartland is an entrepreneur, startup advisor, investor and the co-founder and CEO of SPI Media, where they help everyday people become experienced entrepreneurs through community-powered learning, connection, and support. He’s also the co-founder of Fusebox, as well as an advisor at several startups. He’s an expert when it comes to operations, finance, pricing, product development, and customer experience as well as empowering marketing and sales.

Resources Mentioned

Pat Flynn and Matt Gartland Interview Transcript

Pete Mockaitis
Pat and Matt, welcome.

Matt Gartland

It’s a thrill to be here.

Pat Flynn

What’s up, Pete? Great to be here.

Pete Mockaitis

Oh, I’m thrilled to have you. I have been such a huge fan of Smart Passive Income for well over a decade. It’s surprising I haven’t tried to rope you in more often.

Pat Flynn

Well, maybe this will be the start of several roping-ins.

Pete Mockaitis

Be careful. Be careful what you promise, Pat. But why don’t you, why don’t we just kick it off? Can you orient us for those who are not as familiar, what is Smart Passive Income, your whole brand, website, channel, thing you got going on?

Pat Flynn

Yeah, I’ll start because it kind of began with me in 2008. I had gotten laid off from my dream job as an architect, and that was the only plan I had was to be an architect, and I got let go in 2008 with the Great Recession, didn’t know what I was going to do. And then through the interwebs, I discovered a podcast that taught me the idea of, “Well, I could start my own online business.” And I was like, “This is insane. Like, I didn’t go to business school. I don’t know how to do any of this stuff, but I had to survive somehow.”

So, I ended up building a website to help architects pass an exam called the LEED exam, a very niched, green building, sustainable design sort of exam, and it did really, really well. In about a year, it had generated over $238,000 in that first year, which was mind boggling. I didn’t even think that was possible, number one. But, number two, I thought at any moment in time, the SWAT team was going at me because it just didn’t feel like it was possible, like, I just I had no idea what was happening.

Pete Mockaitis

You’re making money too easily, “You’re under arrest for easy money.”

Pat Flynn

I was, like, I went to school for architecture, and I’ve spent all this money for schooling, and then here I was just, like, learning as I was going, and doing much better. It just didn’t make sense. Now when that happened, a lot of people were like, “Pat, tell us what happened. How did you do this?” I’m like, “I don’t know. I’m just to share what I did,” and that’s what I did.

I started a website called Smart Passive Income And then along the way, in 2013, I wrote my first book, and that’s where Matt and I crossed paths the first time because he was helping me edit that book, and I had just such a wonderful experience working with Matt then that we started working a little bit more closely together on projects.

I started to speak a lot more on stages, build more of a brand reputation in the personal brand space here. And then Matt and I tied the knot, if you want to call it that, in the late 20 teens, and have been working together ever since, and it’s just been fascinating. So, now we teach people, no matter what level they’re at, how to start a business online. So that’s the quick story from my end.

Pete Mockaitis

Well, Pat and Matt, you have built an amazing thing, and I do know firsthand I am a longtime customer and fan, and so I recommend we’ll be linking it in the show notes and whatnot all your goodies. But this is not a podcast so much about creating cool online courses or building a dope YouTube channel, even though you’ve accomplished that.

But I want to talk to you, specifically, about the zone of confidence, imposter syndrome, because that comes up a lot for my listeners, and I know it also comes up a lot for your students, and they wonder, “Well, who am I? Who would ever want to pay money for my course? Or who might want to listen to me on a podcast, or watch me in a YouTube, or pay me hundreds, thousands of dollars for what I know in some sort of a package?”

And so, you’ve helped many people think about this, I think, pretty well and clearly. Not like, “No, you’re brilliant! No matter what you do, it will work and you’ll prosper and get rich!” Nor it’s like, “No, forget it! There’s no chance for you. Forget it! Who are you to say it?” Like, you really do a wise job, I think, of navigating this territory between under- and overconfidence, so I want to hear all about how we do that.

Pat Flynn

Yeah, this is a really important topic. I mean, whether you are going to become an entrepreneur or not, becoming entrepreneurial in the way that you think, in the way that you solve problems, in the way that you feel about yourself is really, really key. Obviously, if you are an entrepreneur and you don’t believe in what you have to offer, you’re not going to do a good job of selling it. Nobody’s going to believe you. And when it comes to the workforce, in your professional career, if you don’t believe in yourself, you’re not going to go anywhere either.

There is selling involved in who you are and the value that you have to offer your higher-ups in which you could provide the company, and those are all important things to understand. Yet, like an entrepreneur, we always get in our own way.

We are often, and this is where my story really began as an entrepreneur, is I had to let go of who I thought I was supposed to be in order to become who I was supposed to become. I had been trained to have everything be perfect. As an architect, especially, it’s like if you don’t build the building well, it could crush people, so you kind of need it to be perfect in the way you design things.

But when it came to being an entrepreneur, you can’t. You have to be imperfect. That’s the only way to progress is through failure and mistakes and learning as you go and figuring things out. And if I had to design my career, like I designed a building, I would still be designing it and not taking any action. But what I learned, and maybe this is where we start, is through all of this, relationships have been so, so key.

Knowing people and understanding what value means to them has been the most important thing to help me get to where I’m at today and will continue to help me as I move forward. It’s all about relationships. So, if you try to go through life and your career all on your own, it’s going to be very, very difficult. But when you start to understand the people part of this, it begins to unravel into a clearer path because, really, it’s about serving others.

And that includes in your work, your clients, obviously, but also your manager or your boss, and understanding what’s important to them and seeing how you might be able to position yourself as indispensable or providing some sort of value that only you can do because, either maybe that’s your expertise, or that’s what you train to do, or you figured something out, that without you, the company wouldn’t run in its optimal format.

So, there’s a lot to unpack here, I’m sure, but for any entrepreneur who knows what they’re doing, it’s about serving others first. And I think it’s the same thing when it comes to building your career. How can you be of service to others? Your value, your salary is often proportional to that.

Pete Mockaitis

I love that so much. And starting right there with that imperfect, I think that is probably a killer of starting quite often from the get-go. It’s like, “I don’t know how this is going to work. I don’t know if it is going to work. It might be kind of shoddy.” Take us into the right mindset for starting imperfectly. Like, what’s the wrong way to think about it, that’s going to kill any idea or momentum before it starts? And what’s the prudent ideal way to think about imperfection?

Pat Flynn

The idea of imperfection and failure has been ingrained to many of our heads since growing up, “If you don’t get an A, you’re doing it wrong,” or on your tests. It’s, “You have to be perfect or else.” And that’s a very tough position to be in. How could you possibly even learn to explore or try new things if that is the mindset you have going into something new?

You have to have the mindset of failing fast means learning faster. And I think that that is a huge thing to understand. The idea that as long as you understand that there is learning to be had, true failure is giving up, but worrying so much about what the result will be often stops people in their tracks. I make the success my actions, not the result of those actions, because I can’t always control the results. But I can control the actions I take.

And so, if there’s learning on those results, that means even if I fail, I am making progress, and sometimes, yes, you’ll have to communicate this with other people who are around you and other involved parties. But, mentally, introspection-wise, personally, I use to account all of my success on the results that the work that I did do, and that’s a very tough position to be in. Imagine doing the action, and then an algorithm or YouTube or somebody else says, “No, that’s incorrect,” or, “You did it wrong,” even though you know that you prepared yourself to do things correctly.

And so, it’s a very tough mental position to be in to consider your success, the results of what you do, versus, “I did the work. I showed up. I did my best, and I’m learning from my mistakes.” That is a win even if the result isn’t where you wanted it to be because you can’t necessarily always control the result, but you can always control your actions that you take now. The actions that you take today, turn into the story that you tell about yourself tomorrow.

Pete Mockaitis

Tweet that, Pat. That’s good.

Pat Flynn

Yeah, I’ll engrave that one in a wood plaque at some point. But, Matt, I’m curious your thoughts on this too, because you deal directly with a lot of students who are at that level, where they just are getting in their own way and they’re telling themselves stories about why this is not going to work. How do you coach people? You’ve coached several people in our community directly on those kinds of things.

Matt Gartland

I like how Pat kind of phrased it around entrepreneurial and how do we just kind of reframe sort of our headspace and then, therefore, our approach to relationships.

And it’s similar, but maybe a different way of teeing it up, which is not to expect an immediate reward, not to expect like, “Hey, I’m going to do a thing. I’m going to deliver value into a relationship,” especially a new relationship, and instantly expect, like, closing a sale, or getting a yes, or some sort of immediate gratification.

If we can lean into new relationships and be okay with the imperfection of like, “I’m not getting something immediately back,” and being okay with that, and I’m not saying that that’s easy, but just like the reps of practicing that, that is healthy relationship-building.

Like, just invest into them, deliver value, help them in some way, start to earn that trust. That works in any career. That works in a corporate environment, whether it’s with your supervisor or a cross-functional manager or partner or an executive in your company, if you work in retail. All of these different career pursuits and job types can, I think, improve if we initially detach the pursuit of, like, some sort of instant gratification or reward for my actions, and invest more into their success and just value delivery, I think is one of those really healthy, important kind of reframes on building relationships and getting more comfortable and, therefore, less maybe trapped in our own insecurities or imperfections, that headspace is not helpful.

Pete Mockaitis
Ooh, there’s so much there in terms of I like that headspace is when you are focused on serving and delivering value to the others, by definition, we’re no longer self-centered. “You lose yourself,” to quote Eminem, the best pump-up song ever, before entering a situation. So, you lose yourself and you’re not self-centered, you’re other-focused, giving value, and then a lot of the nervousness disappears. I’d love to hear a bit more about the success comes from the actions, not from the results.

We had B.J. Fogg on the show, talking about Tiny Habits, and he’s awesome. He told me that I was a natural celebrator. And I’m curious, if we find ourselves maybe getting a little bit hung up on the external results, the wins, the validations, the atta-boys, are there any methods or approaches you use to celebrate your actions or to bring your head back into the zone of, “No, no, this was a win, this was victory because I took the action here”?

Matt Gartland

I think that this is a part of the richer story of, like, finding jobs that speak to satisfaction and bring joy to our work

Just like doing good work with good people, trying to help in whatever sort of way that that makes sense in your own definition of an ideal job, I think, is a really kind of motivating force and can help us overcome mistakes and pitfalls and whatnot that will be true anywhere if we’re not doing those things. And, I think Pat said it earlier, like we’re not maybe trying hard enough or leaning into the opportunity to serve people and collaborate with others.

Pat Flynn

Also, I think it’s important, and you’d mentioned this briefly, Matt is the idea of the team and doing great work together with others. And part of a leader’s role, and I think everybody should, and it’s very entrepreneurial to be a leader, to see others who are there who might need your help or guidance, to also recognize the good work that they do. And I think it’s important in a communal situation, especially in a workplace, to recognize those who are doing work that may also often just be overlooked.

I remember when I was working in architecture, there was one person, Adrian was his name, he would always recognize the small things that I did that were good, and that reinforced me to want to do those things and other things even better, and those are things that the project managers would often sort of overlook. And that made sense because they weren’t directly working with me. Adrian was the job captain who was in charge of sort of my work and overseeing my stuff.

But recognizing things that were a little bit challenging, and even if I didn’t do them correctly, the fact that I tried and made progress on those things was good. It helped me want to make sure those things were even better the next time, and that’s really key. And we practice that inside of Team SPI as well, and we try to recognize those in our community at the same time and the good work that they do. Even those small things matter quite a bit.

It’s human nature to want to feel like you’re a part of something, and I think in the workforce that sometimes gets forgotten because there’s a job to do, but it’s still people talking with other people and connecting with other people, and the people sort of component of this is really key. And if you can set yourself up as a leader, which means a few things, being a leader means seeing and recognizing the work that other people do, like I just said.

But it’s also owning up to what your weaknesses are and what your mistakes are, and then seeing how others can fill in that gap, and you all working together toward a greater good or a common goal, or also working on those things that are weaker and just not pretending like you know everything, I think, is important, too. The good leader is the one who’s in the trenches with the community, not the one at the top of the mountain just yelling and telling everybody what to do, in my opinion.

And I think that energy inside of that workforce and that workspace is really important to just to understand. There’s no necessarily a barometer that measures the energy in the room. But there is a feeling, and I think it’s important to keep that as high as possible, the energy in the group.

Pete Mockaitis

I dig that a lot, and so props to Adrian. Thanks, Adrian. You’re awesome.

Pat Flynn

Yeah, thank you, Adrian.

Pete Mockaitis

If we’re lacking an Adrian in our workplaces, an unfortunate place to be, do you have any self-talk approaches or strategies? If we may, could we zoom into the conversations that you’re having with yourselves that you find helpful for persisting in the midst of these sorts of situations?

Pat Flynn

I’m reminded of a journal that I used to write in every single day, I did for three years until I moved on to a different system, but it’s called “The 5-Minute Journal.” And “The 5-Minute Journal” is an incredible sort of journal. Journaling is great. That’s a great way to be introspective and to learn and to kind of unpack things that may be happening throughout the day, but I always found that just like blank page journaling was very hard. I’m like, “Okay. Dear, Pat, here’s what your day was,” and then, like, I don’t know where to go.

But “The 5-Minute Journal” is nice because it breaks things down for you. When you start your day, you open this book, there’s already prompts, “What are three things that you’re grateful for today?” And I love starting the day with thinking about gratefulness because, no matter what happens, I know there’s something I can be grateful for, and it changes every day. I might be grateful for the food I have, or the fact that I get to drop off my kids at school every day. Whatever it might be, it changes.

But what’s really nice is at the end of the day, I can look back before I go to bed and I can write three things that I’m proud of myself for actually accomplishing. No matter big or small, I know I made some sort of progress, and it could be as small as the fact that I made my bed in the morning, to the fact that we just finished this million-dollar project and the client loved it. Just to have that documented and to kind of put it on paper allows us to process these things.

And the additional component of “The 5-Minute Journal,” Also asks you, “What are three things that you could have improved on today that you’re going to hopefully improve in the future?” And it might be, “Oh, you know, I was a little bit of a jerk to my coworker today. I’m going to work on that tomorrow. Cool.” “I didn’t work on my health and fitness today. I just ate McDonald’s all day, so I’m going to try to work on that.”

And, again, it becomes a place to document these things, and it’s really amazing to go back into time and read these things, and it kind of helps you remember that, (a) you have all these amazing things to be grateful for, no matter what’s happening, and (b) you are always looking to see how you might be able to incrementally improve tiny habits, just like you said, over time, and that’s one device that I would recommend people check out if you’re into that thing.

Pete Mockaitis

Oh, very good. I think we had a psychologist, Dr. Ellen Reed, saying these exact sorts of prompts so they’re good, they are science-approved that they really do get you into an awesome, what’s the word, it’s like a nice virtuous cycle in terms of, “Okay, we got some gratitude, we got some pride, we got some improvement, and up and up and up and up, and self-confidence rises,” and it’s a beautiful thing.

Matt Gartland

I’ll add, if I can, two additional thoughts on that, I think that’s great. One is to preemptively surround yourself with people when you need them, whether that takes the form of a mastermind group, at least as we think about those in online communities, whether that is a collection of your neighbors in your local community. I’m privileged to have some really awesome neighbors that we’ve gotten close and we hang out a good bit these days.

Or, even a variety of different small kind of addressable groups, because we’re all going to have bad days or bad weeks, and these things are not always, per se, work-driven, or career-driven, like, life of course intersects us all the time.

So, if you can build into those relationships, which kind of, of course now, kind of folds back on the power of relationships and intentionality with which we’re investing value into relationships, then lean on them when you have a low moment and you need some re-encouragement, if it’s a super bad day, because you know that it’s going to come back around. One of those friends and colleagues or partners is going to need that of you.

And then you go through that cycle enough times, you’ll learn one of the most obvious truths ever, which is we’re all going to have hard moments at any scale of success, no matter what number is in your bank account or what size house you live in or all these other maybe, like, attributes of success or claims of success. Like, we all struggle with stuff, and people are people. So, if you can build it with the right people, and if you’re surrounding yourself with people that share your kind of a common set of values, and you nurture into that, that safety net is there when you need it.

Pete Mockaitis

That is huge. I’ve got a podcast mastermind group and a church men’s group and, of course, just friends and neighbors, and it’s huge. So great reminder. All right. Beautiful. So, let’s say we’ve got these foundations in place. We’re going to start imperfect. That’s cool. We’re going to do some journaling and thoughtfulness associated with celebrating the daily successes. We got supportive relationships. Cool, cool, cool.

Well, let’s say, yeah, we’re going to embark upon this thing that we found kind of scary. Maybe it’s a big new project. We’re not sure if folks are going to embrace it at work or it’s maybe our own side hustle, our own project. What are some of your pro tips on taking the first real steps in the exterior world that are likely to be prudent and not too risky, not too un-risky?

Matt Gartland

Especially through the entrepreneurial lens but I think this works in so many other contexts, is to develop a range of skills borne of a range of diverse perspectives, which is in contrast to just being too narrow and maybe even almost too hyper-specialized with one discrete skill or focal point.

With small business, especially if you’re working for yourself and you’re not a venture-backed tech company, then you’re probably doing a lot of this stuff. You’re trying to think about your marketing and positioning. You’re trying to design the product or service. You’re doing fulfillment, like the actual delivery of that work or build that thing. You’re maybe even doing a little bit of sales, business development, building relationships, maybe some partnerships.

And if you lean into that with joy, if you lean into that with like an adventurous sort of mindset, like, “Look, like that’s actually a good thing. If I can develop a broader range of skills that gives me more confidence…” to go back to the theme of confidence, “…and, like, being able to do the thing, whether, again, it’s a side hustle or a small business on my own, or even just a big project at work.”

And there’s a great book that kind of encapsulates a lot of the thinking by David Epstein called Range, and he pulls from a crazy amount of industry and science, and even athletes, professional athletes, to kind of make the case and tell these stories, which is, like, if you can have more range of ability, you can think faster, make sharper decisions, your instincts are improved, you’ll enjoy the process more, you’ll probably have outsized performance as a result, and, therefore, set yourself up for a higher degree of probability for success.

Pete Mockaitis

We had David Epstein on the show talking Range, and it’s good. We’ll link to it in the show notes.That’s beautiful. That confidence often comes from, “Yeah, sure enough, I’ve done this before in a lot of different contexts, and, boom, we got this under control.”

Pat Flynn

From my perspective, I love the idea of what I like to call a voluntary force function. A force function is something that kind of forces you to do something, and a voluntary one is you put yourself in that situation on purpose. And I have a perfect story to share about when I was still in architecture, where I, in fact, got a promotion and a raise as a result of putting myself in a situation that was slightly higher pressure than I would just be otherwise because I voluntarily put myself into that situation.

So, thankfully, I was with Adrian out in Orlando. We were meeting with the Hilton regional director for all Hilton hotels on the East Coast, so he was like a bigwig in the world of hotels. The division in the architecture firm I was at was hospitality. So, we built hotels, restaurants, that sort of thing, and I was just like the grunt in the room. I was just there to take notes and to follow along. I was sort of almost like intern status even though I was getting paid. It was very early on in my career.

There was a point in the middle of this conversation where they wanted to redesign a lot of the hotel rooms and kind of make them a little bit more modern, and there was a tool that had just come out called V-Ray that was a 3D modeling tool that allowed you to have photorealistic versions. This was early 2000s, by the way, so it was like before all the neat fancy easy-to-use computer-related programs came out. This was like early, early when it came to that stuff.

And the regional director said, “Hey, does anybody know how to use V-Ray in the room? I want to see what these rooms are going to look like before we make these final decisions,” and the room was completely silent. Nobody raised their hand. I had heard of V-Ray before. So, I don’t know what it was in me, I put my hand up and I said, “I can make this 3D renderings for you.” He’s like, “Son, you were in the back quiet the whole time. Who are you?” “Well, I’m Pat Flynn. I’m just a drafter here at MBH Architects.” “Cool. I look forward to seeing those renderings in about a month.”

And Adrian looks at me, he’s like, “Are you kidding me? You don’t know how to do that?” And I said, “I’m going to figure it out.” And I did. I had enough. Like, that was all I could think about because I had so much pressure on me to figure it out that, guess what, not only did I figure it out, I became the example for so many other people in the office on how to use this program. I even taught workshops on how to use this program. I wasn’t an expert, but I knew enough to do what I needed to do to get those drawings out there.

And just last year, I went into my dad’s storage unit because he wanted me to get some stuff out there from the past, and I found those renderings and it just brought back all these memories of the heightened pressure I was in, yes, but just how great it was to accomplish something that I didn’t even think was possible, because I put myself in that little bit of a higher-pressure situation. It’s almost like if you want to learn a language, what’s the best way to learn a new language? You literally buy a plane ticket and spend a month in that country. You’re going to figure it out because you have to kind of thing.

And I think a lot of us often will try to sit in complacency when it comes to our work and our life. Comfort is great, but comfort doesn’t help us grow. All the best and most awesome things happen outside of that comfort zone. So, there might be something in your audience’s head right now that they might be thinking, “Well, what if I were to put myself in that position?” Well, what if? What would happen? And also, what’s the worst-case scenario? Probably not as bad as the best thing that can happen if you take action and you are compelled to do it.

Pete Mockaitis

Yeah, that’s really well said. As I suppose the worst-case scenario is you fire up V-Ray, and you go, “Oh, shoot, this was vastly more difficult than I expected.” But on the flip side, I imagine you’d say, “Hey, I’ve learned new software packages and platforms before, and I am an architect. Though I don’t know it yet, how brutally challenging can it really be?” especially if you’ve got, you don’t need it tomorrow, you’ve got some time on your hands.

Pat Flynn

And it’s not impossible. That’s the other thing. A lot of times we assume things are impossible, or, “I would never be able to do that,” but that’s just a story we’re telling ourselves based on past experiences. But when you break it down to first principles, like Elon Musk does with things, you can eventually build a rocket that can go into space and land itself, which nobody thought was possible.

But you start to strip things down to the absolute truths and realize that, “Well, maybe it is possible and maybe I can do this. And if somebody else has done it before, then it’s absolutely true that it’s possible. I just need to figure it out and talk to the right people, make the right calls, do all these actions that I wouldn’t have normally taken because I wasn’t in this slightly higher-pressure situation.”

And that helped me account for a raise, a promotion. Like, it led all the way to where I am now, the butterfly effect, so.

Pete Mockaitis

Well, I love that story so much. And, Pat, if we are not so fortunate as to be in a meeting with a bigwig who asks a question that’s just floating in the air waiting for us to grab, any pro tips or fun ideas for how we can bring the forcing situation upon ourselves?

Pat Flynn

It reminds me of Noah Kagan from OkDork. He was number, I don’t know, nine at Facebook or something and then he got fired. But then he wanted to work for Mint.com, and he applied for a marketing position there and he didn’t get it. So, he said, “No, I know I can help this company. I’m just going to come up with a marketing plan and make it on my own. I’m going to write a 10-page report on the way that I would market Mint if I was here. Even though I didn’t get hired, I’m just going to give them my plan because I know it’s that good.”

And he did that. He didn’t have to, but he did, he volunteered to do it, and then they hired him because it just showed that he really, truly knew exactly what he was talking about. So, in a way, it’s an understanding of, “Okay, what is of value to said company, said person, whoever it might be that the decision-maker is, and then giving them that value, like, go and do the thing?”

So, if I didn’t have a bigwig, if I was proactive in thinking about what would be valuable to Hilton or this company or my work at the time, I might have already had that idea to make a V-Ray version of this even if I wasn’t prompted to because it matched that level of “What is value to who is the decision-maker right now?” So, exploring and going out there, and asking and understanding what it means to, you know, a lot of us when we’re working somewhere, we don’t really know how the work we do affects everything else that it leads to.

I think the more you can begin to understand your role in what it is that you do and why it matters, then you can lean into those things that you then bring to the company more than if you’d kind of just did the bullet-point list on your job description.

Pete Mockaitis

Oh, Pat, I love that so much with the Noah Kagan story. It reminds me, also we had Ramit Sethi on the show talk about the briefcase technique. Like, in an interview, he was like, “Oh, let me show you. I went ahead and did the thing.”

So, what’s cool about that is you combine those elements of, “Okay, but think about a person and what’s of value to them. And, hey, here’s a date in which I’m going to be speaking with that person. Well, hey, it looks like I’ve now got some pressure in terms of a deadline. I should go ahead and make the thing before I meet with that person.”

And, Matt, I wanted to follow up with your perspective. You’ve got some views when it comes to people, relationships, being of value. How do you think about that in a way that’s just been really transformational for you?

Matt Gartland

Well, even in Pat’s examples, like the power of story infused with doing of the thing, I think if you can do both in the right context, that’s a positive double whammy. So, yeah, do the thing, take initiative, but then add a story layer to it. Communicate your thought process. How and why did you come up with, maybe with the Noah example, why did you come up with the type of marketing plan that he did? It’s not just the fact that he did one, but it’s he created a specific one borne of his own creative thinking, his own imagination, his own story.

So, if you can, in your own situation, think about the “what.” The “what” is the thing to do, but also then, like, the “why” in the story, and it kind of brings your own personality into it. That’s how you get sticky. That’s how, like, “Oh, like, Matt Gartland or Pat Flynn,” or, like, your name gets associated with the thing more than just, like, “Oh, this is a nice plan. I’m going to go implement the plan. I kind of forget who actually did it.”

So I’d figure out like what that story wrapper is around the thing.

Pete Mockaitis

Yeah, I’d love that concept of the story wrapper around the thing, it enhances it. I’m thinking back in the day when I was consulting, I had plans to leave consulting and start my own business, and so I had created this savings spreadsheet, just like personal savings of money, like, “Okay, how can I make it so dirt simple to know how much money I should be saving?” And so, I thought, “Okay, just input your base expenses and then see how much do you want to save, by what time. And then here’s how much you have left to play around with.” And so, that’s all I got to know.

It’s like, “Okay, spend less than $80 a day on random fun things, like tacos or whatever, and we’re good.” So, I shared that with a few of my colleagues, and they thought it was cool because they’re consultants and they like spreadsheets. But you’re right, when you added the story around it, it became legendary.

And when I left, and folks were talking about, “Oh, Pete, bye. We’re going to miss you, and your legendary savings spreadsheet will live on,” because there was a story like, “Oh, yeah, I want to leave this consulting and go be a speaker, author, something. I love developing people skills stuff and I’m going to figure that out, and I’m going to need some savings because I don’t know what I’m doing yet.”

Matt Gartland

Yeah, I think that’s exactly it.

Pat Flynn
So good.

Matt Gartland

And maybe as another intersection that’s adjacent to the thought is, “Can you do something that maybe the other person,” or if it is a bigwig, “they don’t want to do or it’s not their cup of tea?” So, like the classic maybe phrasing of one person’s garbage is another man’s treasure, kind of adapting of the metaphor here, but at least in the entrepreneurial world is maybe a better example.

There’s a lot of energy about being a visionary and coming up with ideas and being the idea person, and that’s really important work, to be clear. But, especially, then down the line, though, there’s need for operations and integrations and systems and finances, and all of these other things that come around.

And, at least, if you look at it on paper, if you read a book, maybe like Gino Wickman’s book, Rocket Fuel, as one reference point, there’s a whole other set of value in responsibilities and work to do that. Maybe, like, in this context, a visionary doesn’t want to do, and especially if you are maybe naturally wired to be that person, can you feel out those opportunities to do the other side of the coin, add value in this other way, create an opportunity by taking on an initiative, or lean into an opportunity and create that opportunity for yourself by doing so that kind compliments the other side, compliments the other person or the other team in an organization?

I wouldn’t say force yourself into something that you don’t want to do. That’s not what I’m trying to articulate, but rather it’s, like, if you are naturally gifted and can lean into an opportunity that someone else maybe doesn’t want to do, I mean, there’s an opening right there, and then add together, kind of stack these ideas, find that opening, take initiative to create a thing, put a story wrapper around it. Gosh, I think if you did those three things in combination, that’s a massive winning advantage.

Pete Mockaitis
I love that so much. And now I’m thinking about my colleague, Anne, at my other company, Cashflow Podcasting, and it’s funny, there’s been a couple of times where I’ve just “vision-arily,” I guess, just thrown out an idea, and then she comes back with such beautifully detailed spreadsheets. I was like, “Hey, I think our website could really be improved here, here, here.”

And then she’s like, “Okay, so here is an in-depth creative brief about all of the strengths and weaknesses associated with our competitors’ page in which they are doing the job better than we are doing, and how I’d like to adapt this and that.” And I was like, “Oh, wow.” It’s, like, I didn’t want to do all that. I just wanted the page to be beautiful and more effective. But then she just did the hustle, the legwork of the detailed bit-by-bit, “This is what excellence can look like,” and it was oh so delightful to me.

Matt Gartland

Yeah, that’s an amazing example. I think that’s spot on.

Pete Mockaitis

Well, Pat and Matt, tell me, anything else you want to make sure to mention before we hear about a few of your favorite things?

Pat Flynn

One thing comes to mind when it comes to entrepreneurship, I think it’s important, especially when you want to be a leader, when you want to be a teacher, there’s so much information out there now. Information is now not the valuable thing anymore.

So, we have to think beyond the information or beyond the work that you do, and it’s the brand that you create around the work that you do. That involves how you interact with people, but also that involves what you stand for. What are your beliefs and your values that you bring here that support the company that you work for? Because those are the things that become the people-to-people connection.

We connect with other people, and I think that the more you can show up as a human, and that means taking a position on something, that means taking a stand for something you believe in, that also supports the company’s values, and really kind of not just doing the work that, eventually, and it’s a scary time right now with like AI. AI is going to take a lot of jobs and it’s going to do a lot of work that is just kind of commoditized, and everybody’s doing the same thing.

So, it is the human-to-human interaction that is going to be the differentiator. So, it’s important to work on who you are and how you then can mold into the business that you’re in and to the company that you’re in, in a way that’s beyond just, “Here’s what I was hired to do. Here is the value beyond that that I can bring to the company, the relationships, the energy, the positioning that we have, and the mission that we’re on together.”

And I think it was Zig Ziglar who said, “You can have anything in life that you want so long as you help other people get what they want.” And so, I’ll finish there because that’s one of my favorite quotes and I try to live by that.

Matt Gartland

For me, it’s the notion of letting go, which is kind of ironically, and it’s fun to say, like the first project Pat and I worked on, which is the title of his memoir book. Like, if you want to keep growing, pursuing new opportunities, you’re going to have to let go of the thing that got you there. Like, maybe it’s the job in pursuit of a different job, maybe that requires a small leap of faith.

Whether it’s maybe going out and starting your own business. I mean, any sort of reference point to get to the next thing, and the next thing that is maybe a little more meaningful. It’s not maybe an incremental point of growth. It’s maybe a little more towards exponential. It’s going to take some of that, again, courage, overcoming some imperfection tendencies, and some of the other things that we’ve discussed today, to let go of that thing, even if it’s been awesome and successful, and it’s even a big part of your identity up until this point, especially from a career standpoint, to do something new and exciting, maybe a little bit bold.

Pete Mockaitis

Beautiful. Thank you. Well, now in rapid-fire, could you share a favorite quote, something you find inspiring?

Pat Flynn

“Whether you think you can or you can’t, you’re right.” Ford.

Matt Gartland

All right. I’ll use “Give to Grow,” which is the title of a friend’s new book that’s coming out all about investing in people, and we’ve hit on some of those themes today. So, give to grow, and good things will happen.

Pete Mockaitis

All right. And a favorite book?

Pat Flynn

Right now, Dark Matter. It’s the latest one that I read, and I don’t read a ton of fiction, and I really loved it. And it’s now, I guess, an episodic series on Apple.

Matt Gartland

All right. I’m a proud father of two little girls, so it’s a parenting book, but The Anxious Generation is just a masterful read for me.

Pete Mockaitis
Oh, Jonathan Haidt.

Matt Gartland

He’s a parent. Yes, exactly. And I think there’s just a lot of crossovers into society and how we think about just the intersection of work and life, and mobile devices being at the center of a lot of that. So, it’s a fantastic read on a lot of levels.

Pete Mockaitis

And a favorite tool, something you use to be awesome at your jobs?

Matt Gartland

Notecards.

Pete Mockaitis

All right.

Matt Gartland

It’s just such a great tool. Simple. You can have multiple versions. Carry them with you everywhere. Get ideas down, plot out a plan. So, notecards.

Pete Mockaitis

All right.

Pat Flynn

For me, kind of similar, Post-it notes. I use it to plan everything, like literally everything. Our brains do a good job of coming up with ideas but not necessarily organized or in the correct order. So, I like to get everything out there using Post-it notes, one idea per note, and then that’s where I rearrange things. I use that to write my books, create courses, outline my YouTube videos, podcast episodes. So, it’s like a notecard except there’s a little sticky edge on it. So, me and Matt are pretty similar in that.

Pete Mockaitis

All right. And a favorite habit?

Pat Flynn

I think about a few things that I’m grateful for the moment I wake up.

Matt Gartland

Sleep habit is mine. Just when I go to bed and try to get into a healthy circadian rhythm so that I’m waking up as refreshed and as energized as I can be, because if I have that, everything works better throughout the day.

Pete Mockaitis

And is there a key nugget you share that you’re known for, a Matt or Pat original quotation?

Pat Flynn

“You got to be cringe before they binge.”

Pete Mockaitis

Yeah, that sounds accurate.

Matt Gartland

That’s pretty good.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Matt Gartland

So SmartPassiveIncome.com is just our site at large, but as we’ve kind of shared, or at least at the top, the community is the center point of everything that we invest into and care about the most because we know it works. We see it every day. So, you can go to SmartPassiveIncome.com/all-access to check out our All-Access Pass, which is just a perfect kind of on-ramp to all of our work.

Pete Mockaitis

All right. And a final challenge or call to action for those looking to be awesome at their jobs?

Pat Flynn

I challenge you to get a little uncomfortable. If you’ve been complacent, but you’ve been looking to grow, where might that next level be in that realm of a little bit of discomfort, one sort of step outside of that comfort zone? I think, typically, when I run this exercise with students, they already know what that is because they’ve been wanting to do it, they’ve just been scared.

And this is just a call to action to go and make that happen because, here’s another quote to finish off that relates to this, that is a Pat Flynn original, “I would rather live a life full of ‘Oh, wells’ than a life full of ‘What ifs’.” Those regrets are going to haunt you, so you might as well take action and see what happens.

Matt Gartland

And I would say, go say hello or introduce yourself to one person that you know that you should know as a part of your network, as a part of maybe even your inner circle, and you haven’t because of XYZ mental figment of your imagination. So, it takes some more courage to do that, but, yeah, go say hello to that person.

Pete Mockaitis

All right. Matt and Pat, this has been delightful. Keep on doing the great stuff you’re doing.

Matt Gartland

You as well, Pete.

Pat Flynn

Thanks so much, Pete. You, too.

Matt Gartland

Thanks a ton. This was great.

995: Going From Overwhelmed to Unstoppable by Resetting your Mindset with Penny Zenker

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Penny Zenker shares her secret for enhanced productivity, peak performance, and unstoppable focus: the Reset Moment.

You’ll Learn

  1. How distractions lead to burnout
  2. The sneaky secret behind your zapped energy levels 
  3. Why productivity shouldn’t be your focus 

About Penny

Penny Zenker (AKA “The Focusologist”) is a sought-after speaker, bestselling author, and former C-Suite executive of a global top-five research company. Over the past three decades, she has built and sold multiple multimillion-dollar companies—including an award-winning tech firm she founded. 

Today, Penny helps leaders prioritize what’s most important, so they can achieve seemingly impossible goals -even in times of rapid change and growth. Penny has shared her expertise with industry giants like Deloitte, Pfizer, SAP, Samsung, and NASA, and been featured by NBC News, ESPN, FORBES, INC., and many more. 

She has written two best-selling books: The Reset Mindset and The Productivity Zone to help people stop their tug of war with time. Her popular TEDx talk, The Energy of Thought has surpassed one-million views worldwide. And her podcast, Take Back Time, ranks in the top 2% worldwide, reflecting her commitment to helping others regain control of their focus and achieve peak performance. 

Resources Mentioned

Penny Zenker Interview Transcript

Penny Zenker
It’s so good to be here. I’m excited.

Pete Mockaitis
I’m excited as well. I think you’re the first Focusologist that we’ve had on the show.

Penny Zenker
I can guarantee it since I made it up.

Pete Mockaitis
It’s like, “Yeah, the lawyers would have pursued them rigorously if anyone else came…” Well, that’s a really cool title. Tell us, where does that come from?

Penny Zenker
Well, it comes from, it’s as much for me as it is for everyone else, so, firstly, it comes from reminding me that the practice of controlling and directing our focus towards more meaningful results is a daily practice. An ologist is someone who practices and goes deep into the practice. So, it’s for me and my health and well-being, as well as for my success, but I realize we are in a focus crisis, so I really have it as well as a mission to help others to also make that a daily practice.

Pete Mockaitis
Okay. Well, we’re going to dig into some of these practices, absolutely, because focusing better is a key thing listeners have asked for, and, yeah, there’s a real need for that, certainly. Could you share with us, what is the state of this crisis you mentioned?

Penny Zenker
Well, I think most people would agree. I’ve done a lot of research of my own, but there’s also a multitude of statistics out there, like, we tap, touch, swipe, and scroll on our phones 3,000 times a day. That’s incredible. And people go to bed with their phones. They go to the bathroom with their phones. And what my research has shown me, as I’ve done a lot of research to kind of give people a distraction profile, and the highest level is a time zombie. And I’m happy to share that link. It’s a free quiz that people can take just to get some perspective.

And we’re finding that people are just two rungs below a time zombie. If there’s six different possible profiles, people are at the second and the third to the highest is what we’re looking.

Pete Mockaitis
So, you mean, like, that’s the average or median level of…?

Penny Zenker
Yeah, that most people define themselves after they go through this as squirrels, meaning that they’re distracted by this, that, and everything, that they’re having a really hard time staying attentive and focusing on what matters most. And it’s not just our phones. It’s also all of the fast pace of we’ve got to be, stay up with AI and we’ve got so many different things going on, challenges in the workplace with toxicity or burnout, too much being given to us at any one time, or just the state of social affairs in the world.

Pete Mockaitis
And so, well, can you tell us then, what is the possibility, if we’ve truly mastered our focus, and what are we missing out on? If this is just sort of our normal, like this is water, this is air, this is just sort of what is, what’s really possible for us in a world where we have gained true mastery of this?

Penny Zenker
Well, I think the first thing is not to accept this distraction as our new normal, is we have to take back control of the things that we actually can control, and that’s what I’m on a mission to do for myself. But what’s possible is this distraction is causing a lot of mental health issues. They’re showing links to the level of distraction that we have with the level of anxiety, with the loneliness epidemic that they talk about, and other mental health issues.

So, we would see a lift in our mental health, we’d be able to have deeper, more meaningful relationships, we’d be able to experience more joy in the work that we do, and in the time that we spend because we’d be spending it more on the things that matter most and things that give us energy, versus things that take our energy away, or splinter our energy into lots of different directions. So, we would just be happier and be more fulfilled if we would take back our focus.

Pete Mockaitis
Well, can you share with us, Penny, just how harmful is this distractedness, smartphone stuff? Is it a boogeyman? Is it just sort of a minor point? Or is it transformational?

Penny Zenker

Well, I think it’s transformational, and I think it’s also, if we look at a particular study that was done in 2018 from the Journal of Behavioral Science, at that point in time, and that was a long time ago, they said that people who use their smartphones for more than five hours a day are twice as likely to experience symptoms of anxiety and depression compared to those who use it more frequently. And I can tell you that if we were to look at how many hours per day, if we’d looked up that study, we would see a very significant number of people using their phones more than five hours a day.

Pete Mockaitis

Okay. Yeah, this reminds me, I think it was a South Park episode about this, where people think the answer is more smartphone and it’s exactly the opposite that gets the job done. So, that’s a comedy show, but so we got some hard science there. And then tell us, what have you seen in terms of clients who have instituted some good practices and constraints around this stuff? What do they pull off in terms of being more awesome at their jobs?

Penny Zenker

Well, when they start to schedule themselves more effectively, well, let me put it this way first. The first thing that I have people do, and this kind of ties into some of the things I have in my new book, The Reset Mindset is I have them take reset moments, because stress is shown to compound, and so this stops stress from compounding, and stress can also come from distraction.

So, when people take these reset moments, they’re able to reflect more clearly on what’s working and what’s not working. They’re able to take time to schedule their day out so that their day is focused on the things that matter most. So, when they’re making time for these reset moments, and including what they’re going to do and how they’re going to use their phones, and when they’re going to block out those distractions, they’re finding, not just within themselves, that they’re more productive.

I have one CEO that I’ve worked with who said that he’s easily two times more productive because he now has these blocks where he’s not distracted because he has these practices of what I call gatekeepers, that he puts away his phone, and he directs and protects his time, and so, therefore, he’s able to get so much more done, and so much more of the right things because he’s really more intentional about it.

And not only that, but he says that his team is showing that they’re much more effective. They’re able to resolve problems quicker than they were in the past, and they’re able to be more creative in the solutions that they come up with, and so he’s really, really happy. Every time we meet, he says, “I’ve had yet another month that’s the best recorded month of revenue and profitability that we’ve ever experienced.” So, he’s been really seeing that in the bottom line.

Pete Mockaitis

Fantastic. Okay. So that sounds handy and wise. I’m curious, as you put together your book, The Reset Mindset and the revised edition here, any particularly surprising discoveries that made you go, “Wow, I didn’t expect to find that”?

Penny Zenker

I mean, I think that it’s the surprises that I’m hearing are about how I didn’t expect the language to be as sticky for people as it is, and really simplify their access to it. So, these words of reset moments is something that people are saying that now they’ve become sort of these professional noticers.

And they’re seeing these opportunities everywhere to take these reset moments, which I didn’t expect it to be as sticky and as impactful in the way that it is on a day-to-day basis and how people are putting it into practice, talking about it with each other, using it as a language within the organization. So those are some things that I didn’t expect.

And I think also what’s interesting is I didn’t expect this to be the book. I actually started writing a different book, and I started writing the book that was Living the 80/20 Rule, because, for me, that was one of the ways that we can block out those distractors and those things that are less important and focus on what really matters, is asking ourselves, “What’s the 20% that gives us 80% of the difference?”

And in every area, “How do I approach this conversation so that I’m focused on the most important thing? I don’t fight to be right. I remember that the most important thing is the relationship, so how can I interact with it?” So how could we sort of implement this 80/20 Rule in every area of our life? And as I started to dig in and write more about it, I realized that that’s just one of many practices that help us to reset, to rethink, to redirect our focus and reprioritize, to recharge ourselves, to help us to let go of the things that are less important.

And so, it became, “Oh, that’s a reset practice. So, what does that enable us to do? What is the overarching thinking practice that happens, the way of thinking?” And that’s where this reset practice was born in these reset moments. So that was a big surprise for me as well.

Pete Mockaitis

Yes. Well, I love the 80/20 Rule so much, and we had Perry Marshall on the show once talking about it, and I have found that often in the case in my own work and initiatives, like, sure enough, some things truly are 16 times as impactful as other things on a per hour basis of effort, so that’s huge. So, then your surprising discovery was that the reset moments are what enable folks to better deploy their energies into that vital few 20% of goodness? Is that right?

Penny Zenker

Yes, yes, exactly. Well said. Well said.

It also was an interesting discovery that that reset moment can be as little as 60 seconds to reset our brain that enables us to stop that compounding stress as well.

Pete Mockaitis

Well, this is exciting juicy stuff then. So, let’s kind of unpack the mechanism a little bit. So, we have compounding stress, and that is diminishing us. Can you maybe paint a picture of how that unfolds in practice perhaps over the course of a day?

Penny Zenker

Well, I think as much as I can go through an example, I think everybody can relate to that when they look at their own day. So, you start your day and the first diminishment happens when you hit the snooze button because you thought you were going to get up and you had plans to go to the gym, or to do something that was important, but you stayed up a little bit late and you feel tired, and so, therefore, you hit the snooze button.

There’s a small diminish that starts right there because we let go of something that we set the night before that was important to us, that now we’re putting, we’re procrastinating, or we’re going to say, “We’re not going to go to the gym today.” So, it’s all these times that we say we’re going to do something and then we don’t, that diminishes us in some ways, and it creates stress because we kind of, internally, it affects us when we say, “I’m going to do something,” and then we don’t follow through. It affects our confidence and our ability to follow through with things on a consistent basis.

And then we get a call that the meeting that we were supposed to have tomorrow was moved up to today, and now we need to prepare for that meeting because we don’t have that presentation prepared yet. So now everything gets thrown to the wind about what you might have planned for the day, and so these stresses, they build up as things change. We’re not as flexible or adaptable as we’d like to be, and so those stresses can come in a lot of different forms.

Pete Mockaitis

Well, so I get your point in terms of, like, the unexpected curveballs or disruptions, like sudden abrupt shifts of stuff are all forms of stressors, as is what you said is just not following through on our intentions creates a stress within us. And that’s really an intriguing perspective because, in some ways, it’s like we feel stressed and in need of additional rest in that world of, “I woke up and I hit the snooze button because I want to rest more.” You’re suggesting that extra rest is not going to diminish our stress as much as being true to our prior intention will bust stress. Is that accurate?

Penny Zenker

Yeah, I mean, sleep is important, and if you feel like you’re not getting enough sleep then you should decide the night before that you’re going to have a regular bedtime, for instance, and follow that so that you get enough sleep. But if you set an intention to do something, it’s kind of like how people, they set a New Year’s resolution, and the first couple of days they go to the gym and they feel good about it, but then they fall off and they don’t end up going, and they stop going. They feel bad about that. They feel bad that they set an intention and a goal and it affects people emotionally, even when you don’t realize it.

I think they call it cognitive dissidence when you’re failing to follow through on your commitments. It can create that. It’s sort of like this internal mental discomfort that we experience. It can impact our self-esteem. These impacts are like, they might not make sense to you. You might say, “Well, why should that do that?” It’s just that we’re emotional beings, and it does, right?

Pete Mockaitis

Okay. Well, so then let’s hear about this mechanism a bit more. So, we had a number of disruptions. Maybe we didn’t follow through with an intention, something got shifted around on us, some unexpected stuff, some disappointments, some bad news. Okay, so we’ve got a number of things, stuff went down that is contributing to our stress, and it’s compounded over the course of a day.

So then, tell us if, that’s the state, does that mean we are then less able to, I don’t know, 3:00 p.m., 4:00 p.m. able to tackle a bit of vital few 80/20, a big work as a result of having been zapped by this compounded stress? Can you expand upon that principle?

Penny Zenker

Yeah, think about also the decision fatigue by the time you’re at 4:00 p.m., you’ve had all these competing priorities and things that had to change, and decisions that needed to be made. So, it’s kind of like, by the time the afternoon gets around, if you’ve done nothing to address the stressors that have been around for the day, you had to work through lunch.

All of these decisions that you made that weren’t supporting your energy, it’s like having a cup that’s full of water, like a Dixie Cup, but then you take it and you poke holes in it, you continue to poke holes in it with each time that you’re experiencing some stress, or a decision that needs to be made, or can’t follow through with something, all of these different things, they cause leaks in our energy and in our ability to forge forward and make good decisions.

And so, that’s why we need to take these little resets. It might even be just a difficult discussion that took place. Maybe a customer called and was dissatisfied in how I dealt with that, but I might’ve felt a little bit attacked and taken that personally. It’s those little moments, when you can take those reset moments throughout the day that can make all the difference to revitalize you.

Pete Mockaitis

Okay. So, then if I am not revitalized – unvitalized, what’s the opposite of it – so, if I’m drained, zapped from that stuff, and I said, “Okay, 3:00 or 4:00 p.m. that’s the time I had scheduled to work on this super critical initiative. I even put it on my calendar, like, Pete’s guest said I’m supposed to but I’ve got that stress buildup,” when the moment comes to execute, I am less able to do so, is what I’m gathering from what you’ve shared here.

Penny Zenker

Well, even if you push it off, because if it’s not urgent, but it’s the 20% because it’s moving and creating impact, but maybe it’s really not critical that you do it today so you push it off and you push it off, and you get caught up in these false urgencies, or just in this state of overwhelm. So, the first thing that I would say is, is you always place the most important things first thing in the morning, and do those 20% items first, and then everything else can follow. Then you know that you’ve done the thing that has the greatest impact and you’ve done that first. You don’t wait until the end of the day because the likelihood is you’re not going to do it.

Pete Mockaitis

Yeah.

Penny Zenker

You’re smiling. Why are you smiling? Has that happened to you?

Pete Mockaitis

Well, I’m smiling because it’s funny, you’re catching me in a good groove because I’ve observed the same phenomenon, Penny. And so, lately, I’ve had a nice little streak of within seconds of being aware that I am awake, I tell my phone, I’ve got a shortcut, I say “Marky Mark” and then it launches the Hallow app and Mark Wahlberg is praying the Rosary with me within seconds of waking up.

Now I’m not fully there with it yet, right, but it happens, and I like that it’s happening with perfect consistency. And so, I’m smiling because I am witnessing this principle in real time at the extreme. It’s, like, in the first seconds of consciousness, I trigger this, and, sure enough, it works with perfect consistency, and it’s like you’re gambling. The later something is scheduled in the day, the higher the probability of it, oopsie, accidentally, somehow perhaps not happening, even with the greatest of intentions and the most motivated and pure.

It’s like, “It’s on my calendar. This is really important to me. I really mean it. This is for real-sies, serious, no take-sies-back-sies,” and yet somehow, it’s like the forces of our environment and people and relationships somehow can manage to shove that off of there. In a way, it’s humbling in terms of our agency as humans, it’s like, “Shouldn’t I just be able to have the self-control or discipline to really hold firm to this 3:00 p.m. whatever appointment?”

And I’m learning “Kind of” is the answer, it’s like our capability here is somewhat limited, unless we’re just, like, brutal, like, “No, honey, I’m sorry that you feel sick and are vomiting everywhere, and are in no condition to take care of the kids, but I have an appointment with myself at 3:00 p.m. to think of some big-picture new product and services that I’m going to launch, so deal with it,” right? Like, I just can’t do that, and maybe that’s for the best as a human in the world with relationships that matter to me.

Penny Zenker

Well, absolutely. I mean, I think everybody is the same if their significant other needs them, they’re going to push it. But it’s not even just for that, that we’re pushing it. We’re pushing it for everything else. So, first, if you have a practice that you put into your calendar space to think, you’re already ahead of 90% of the people who don’t, who don’t plan that strategic thinking time. So, right there, that’s a reset moment to schedule in those moments to rethink and reconnect to what’s most important.

But if you do have the time, the best time to do it is in the morning. And there are some studies that also, and I don’t have the specifics in front of me, but I remember that you’re going to have fewer distractions in the morning because you’re just getting up, but they talk about some new science around flow. The best time of flow, because of the hormones that are activated from sleep that is in the morning, so you have the best concentration and you haven’t started to put holes in that cup, so your energy is full and you’re able to give better quality concentration in the morning.

Pete Mockaitis

Okay. So, these mindset resets, we’ve got some, a few of them are popping up already in terms of try to do it in the morning, really schedule it in, that time to think. And then lay out on us, some additional ones. You said some can be done in just one minute to diffuse some of the effect of compounding stress that’s showing up for us.

Penny Zenker

So, Thrive Global, for instance, is working with different types of companies to embed these reset moments into the workflow. For instance, Synchrony is a company that handles credit cards, and so they work with their support team, who typically, when somebody’s picking up the phone and answering these support calls, are people calling to tell you how great you are? No. They’re calling to complain and say, “This is happening and this is happening.”

So, these people, you talked about “How does our energy, how do we get drained?” It’s they’re constantly listening to people who are unhappy, and they’re taking it in. So, this reset practice was brought into them and embedded into their workflow, that in between each call, there’s a 60-second app that’s launched with a breathing, simple breathing exercise that’s done, that walks them through that, and then will launch the next call.

And so, what they found through this is that the people who are the agents who are answering the phone, they’re much calmer in the next call because they’re not stacking those calls, and that negativity, they’re able to release it in that 60 seconds. So, they’re able to be more attentive. They’re able to handle the calls much quicker, and they, themselves, are happier. They feel happier and do a better job in bringing their best self. They’re more creative in their solutions.

And so, that’s the impact that it can have when you’re taking these reset moments, whether it’s to energize, or whether it’s to rethink things so that you’re working on the right thing. It just helps you to do your best work and be happier. And who doesn’t want that?

Pete Mockaitis

Oh, I love that. So, one minute of breathing. Well, Penny, you’re talking to a guy who pays for the Breathwrk app, so I’m going to ask you for the details. I imagine any number of slow, deep diaphragmatic breathing done for one minute will be great. But is there some magic prescription or formula you recommend for what goes down in that one minute of breathing?

Penny Zenker

No, I mean, their app is just a simple guided breathing app. So, “Take a deep breath in. Hold it.” You could do, the military uses the box breathing, which is four in, hold, four out, hold. So, you could do something like that. You could do, like, there’s a – I forget what they call it – like through your one nostril at a time, breathing in and out. Any type of focus on your breathing in that way will be incredibly grounding. So, I think if you’re not doing it to doing it, pick any one of the methods that are out there, find an app. I don’t know, what do you use? Do you use Wim Hof or any of those types of breathing?

Pete Mockaitis

Well, I’ve played with a lot of them, and Wim Hof is fun, although that’ll get you fired up. I mean, I don’t know if you want to do that in between customer service calls, maybe before battle.

Penny Zenker

Or holding your breath, that’s one part of his method is to hold your breath or to breathe in and out very quickly, so through your nose. When we breathe out through our nose, it’s activating the parasympathetic, which is helping us to calm the nervous system.

Pete Mockaitis

Certainly. So, okay, so simple breathing. That’s great. What else do you recommend for these resets?

Penny Zenker

Also, in that 60 seconds, our senses are our fastest way to our nervous system. So, it could also be just to get some essential oils, and maybe have a lemon, for instance, because that is energizing, or maybe lavender that is relaxing. And you can just take 60 seconds, taking a breath in of that scent; lighting a candle. It could also be something like taking a picture, and maybe it’s your favorite place to go.

Maybe you’re a beach person, it’s taking 60 seconds to just imagine yourself sitting on the beach and relaxing for that moment, putting yourself somewhere else. So, there’s lots of little techniques that you can use and that’s, if you have more time, great. But you can also do this in 60 seconds. Take off your shoes and feel your feet grounded on the floor.

Pete Mockaitis

That’s right. Or some decadent carpet.

Penny Zenker

Yeah, right? Feeling that fuzzy, nice carpet through your toes.

Pete Mockaitis

All right. So, 60 seconds of sensory stuff, deep breathing, that’s super. What are some other resets?

Penny Zenker

Well, some other resets are changing the types of questions that we ask. So, if we get caught, a totally different type of reset. Maybe we’re caught in self-doubt or getting lost in sort of a negative story that we might be telling ourselves after maybe an interaction with somebody, or maybe we made a mistake, or we didn’t get the result that we wanted, we didn’t get the job that we wanted, and we have this loop of “Why me?” or, “You’re so stupid” or whatever we may tell ourselves in our stories that are hurting us more than helping us.

We can also take a quick reset practice to change the question, is to say, “Okay, if I…” I use and I talk about in my book a question that I used to ask, like, when my father died in an accident, you know, “Why me? Why him?” And that just takes you down a terrible rabbit hole. And so, I realized over time that I shifted that question, since “Why?” was getting me nowhere, I shifted it to “What does this mean? And what else could this mean?” so that now I’m taking control of the meaning that I’m giving any interaction and choosing the best possible meaning for me to use because that’s going to influence everything.

It’s going to influence my attitude, my expectations, and my priorities, whatever meaning or perspective I choose to take. So just changing our questions, “What else could this mean? How else could I approach this? Who else could I contact?” Those types of things, they open up perspective and can, like I said, can just change and shift our mindset in the moment.

Pete Mockaitis

Absolutely. And it’s a tricky path when you have charged-up emotion, like in tragedy or extreme stress or difficulty, and then you add an unhelpful question onto that, and that can just start you down a trajectory into some places that are not so good for anybody. And so, a few of those questions certainly, right from the get-go, can start pointing you on to different pathways. So that’s really, really solid. Okay. So, we’ve got a number of these resets. Tell me, Penny, what are the other top practices we should utilize in order to focus truly on what matters most?

Penny Zenker

So, when you say top practices, what kind of context? Let’s get it so that somebody can see where and how they can apply it.

Pete Mockaitis

Let’s say someone is in their career, they want to advance and make a huge impact, and they want to get things fired up in a cool direction, such that they are generating a lot of cool results, folks are taking notice, and their career is energized and off to the races.

Penny Zenker

Okay, awesome. Great context. So, the first thing that I like to do is, “Are they clear of how they want to advance?” so that they know, like, the reset in itself is saying, “Okay, let me step back and make sure that I connect with the goal that I’m looking to achieve. And why do I have that goal?” Like, “I want to rise to the C-suite of this organization.” Okay, awesome. Why do you want that?

Like, get clear on what’s going to be different for you when you get there, so that you’re setting realistic expectations, and then you’re also able to connect to the fuel, because maybe you want to be there because you’re going to be able to really impact a great number of people and improve the leadership in the company, and take the company to new levels, and that company is supporting other individuals. So, whatever gives you the juice and the leverage is going to be really helpful.

And then when you’re stepping back to get some perspective on, “Okay. Well, who could help you to get there? Who are influencers in the organization that could speak for you when you’re not in the room?” You might also look at “What’s holding you back?” and these are all like, when I say, ways of thinking about things, these are resets in the way that you’re asking yourself those questions to challenge yourself to really rethink, a reset is to rethink, and maybe the approach that you’re currently taking to get ahead isn’t structured enough.

Maybe you’re not thinking of those people who could support you or what might be in your way. Have you had a discussion with your boss to find out what might be helpful? Like, what do they see as the next steps for you in getting to that next position? So, there’s conversations that can be had, there’s alliances that can be made, and seeing if there’s anything, like any limiting belief that you have about getting there. Like, do you see yourself as someone in that role? You could even visualize yourself as in that role.

And when you do that and visualize yourself, you might come ask yourself in that moment, when you see yourself four years, five years, three years down the road in that position, and just like really feel yourself in there, sitting in your office, having a conversation. And then ask yourself “What were the three things that made it even easier to get there?”

So, we have a lot of internal wisdom that we often don’t tap into, especially if we feel stressed or pressured, then we’re less intentional. And so, if we can really set up those things ahead of time, then we can be more intentional about how we go about getting to the next level.

Penny Zenker

So, one of the things that I also often talk about that is a lesson that I’ve learned over time, is that productivity isn’t the point. We spend so much time and effort trying to be more productive that sometimes what we don’t realize is that we’re being productive for productive sake. So, in a way, we’re just being busy.

I liken the quote from Confucius, that, “A person who chases two rabbits catches none,” and I changed that quote because I think, inherently, it may give us the wrong message because, when we chase the rabbits, and we get better at chasing the rabbits, we’re actually not accomplishing the goal, which is what? To catch the rabbit, right?

We can get better at the chase, but it doesn’t make us any more likely to catch one rabbit, let alone two. So, if we want to catch the rabbits, then we need to change that quote a little bit and say, “A person who chases rabbits catches none.”

Pete Mockaitis

Oh, yes. So, I’m hearing the emphasis. A person who chases rabbits catches none.

Penny Zenker

Not a person who chases two rabbits catches none, but a person who chases rabbits. So, the point isn’t what you might think, which is to chase only one rabbit and not two, and that way you’re more likely to catch it because you’re focused on one rabbit. But, actually, don’t chase at all because that’s not the point. The point is to catch the rabbits. So, build a trap.

But the point is that very often in work, this is what we do, is we get so focused on the task that we miss the entire point. If we’re more adaptable in recognizing and really connecting to what it is we’re looking to achieve, then we may find that spending more time doing that task is not productive, and that maybe we need to revamp the whole process. We have to be thinking about what we’re doing and how it connects to the big picture instead of just focused on the tasks.

Pete Mockaitis

But, yeah, it is easy to get caught up in it because it’s sort of fun. It’s like, “Oh, man, I am running way faster than I used to chasing these rabbits. Like, whew, that one evaded me by much less distance and time than before,” and it can be kind of seductive. Like, “I am cranking through more and more and more outputs over the course of a day. Go, me. I am such a winner. I feel productive.”

And yet, we may not actually be accomplishing the results that we’re after, but rather just getting seduced by the thrill of the chasing instead of just the maybe what sometimes is very simple, easy, boring catching. 

Penny Zenker

And look at it from also what we measure. So, we’re measuring that we get more productive in this chase. We talked earlier about call centers and help desks and things like that. So, if we take a call center and they’re tracking and measuring the amount of time that it takes to go through a call, then that’s what people are going to be focused on, and they’re going to be so focused on making sure that that call is as short as possible, that that’s going to be their focus, and they’re going to improve that and improve that, but they’re not really getting to the root cause of the problem.

And maybe that same problem comes up a hundred times, that if they just solved it at its root the first time and fixed it like that, then they wouldn’t have a hundred more calls. So, we have to be thinking about also what we’re setting as measures for people so that we’re driving the right focus as well.

Pete Mockaitis

Yeah, from a broader holistic perspective, your goal is advance a prospect as far as you can, whenever you have the opportunity is the main thing you’re after, as opposed to handle those calls fast.

Pete Mockaitis

All right. Thank you. Well, Penny, tell me any other critical things we should know before hearing about some of your favorite things?

Penny Zenker

So, the critical thing that, I think, is important for people to know is that this concept is incredibly simple, but also incredibly effective. We talked about the 80/20 Rule before and its compounding impact, and also the ability for reset moments to reduce stress from compounding, but at the same time, it has a positive compounding effect of us getting to our goals faster and more effectively.

The more that we get perspective and focus on the right things, focus on that 20%, we’re leveraging off of that 80/20 Rule and compounding each time we choose and stay in that direction. So, I think that’s really important. And today, with how fast things are changing, that having what I call this reset mindset it’s built one reset moment at a time as it compounds.

It makes us ready for change or challenge or uncertainty. It changes our relationship with how we approach the uncertainty that we might face in the future or the changes or the challenges. So, it’s that, that we just need to be more comfortable, and happy to engage and embrace change as a catalyst and not a constraint.

Pete Mockaitis

Okay. Cool. Well, now could you share with us a favorite quote, something you find inspiring?

Penny Zenker

I recently came across this quote from Richard Branson because, as I’m looking for different types of resets and successful people who embody this reset mindset, I love his quote that I recently came across, which is that, “Every success story is a tale of constant adaptation, revision, and change.” 

Pete Mockaitis

And how about a favorite book?

Penny Zenker

Well, I think one of the ones that really influenced my way of thinking is The 4-Hour Workweek by Tim Ferriss.

Pete Mockaitis

Okay. And a favorite tool, something you use to be awesome at your job?

Penny Zenker

One of the things that I love and I use every day is a tool called TextExpander.

Pete Mockaitis

Yes, our first sponsor.

Penny Zenker

I’m sorry?

Pete Mockaitis

They were our first sponsor, and I use them every day, yeah.

Penny Zenker

Oh, there you go. I love TextExpander. So, I use it all the time. So, it’s basically a way to have little templates and little snippets of text that I can just say #gig, and then a whole proposal will come up that I normally send out, or different types of links that I’m looking to get. If somebody wants my social posts, I just say #social and all my posts are there.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with readers and listeners; they quote it back to you often?

Penny Zenker

I think it’s just in my make more reset moments that I hear people saying that back, or what other people have said that they say in the organization, like after I come in and do a talk, that they’re encouraging each other to reset and make more reset moments.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Penny Zenker

They can go to TheResetMindset.net or PennysKeynote.com, and, of course, all the regular social channels. They can just look me up by name, Penny Zenker.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Penny Zenker

I think the final thing that I’d like to bring is one of the principles that I talk about in The Reset Mindset and that’s assume positive intent, something my mom taught me when I was a teenager. And I would say that I think, because relationships are one of the key things that makes us happy in our workplace, and it makes us better leaders. So, I would say that, really, with every interaction, just assume positive intent and really look for the bigger picture of looking for what you’re trying to serve.

Pete Mockaitis

All right. Penny, thank you. I wish you much fun and focus.

Penny Zenker

Thank you so much for having me, Pete.