Mindset Archives - Page 2 of 22 - How to be Awesome at Your Job

Pete Mockaitis
Jodi, welcome.

Jodi Wellman
Thank you for having me here. I’m excited.

Pete Mockaitis
I am excited, too. I understand you say you’ll have about 1,822-ish Mondays left of your plans here.

Jodi Wellman
Well, I got to tell you, that number’s down by two weeks since you read that. So, I’m down to 1,820, but this clock is ticking down, and, yeah, big plans. I mean, that’s the point, right? It’s like, when we get a little bit granular with that math, that fabulous mortality math, it does make me and many others go, “Wait a sec, how am I going to spend that diminishing time?”

Pete Mockaitis
Okay. So, what are some of these big plans?

Jodi Wellman
Well, they’re usually bucketed. It’s funny you ask that because, in terms of research and then the way that I look at my life, they’re in categories. So, there are different domains of life. There’s the fun and recreation side of things, which can further categorize into travel. So going to the south of France in the fall, that’ll be exciting. And so, there’s a whole category around recreation. What are we doing with our leisure time?

And so, looking at starting new hobbies, I’m going to be getting more into trying to learn a new language. And so, really, I’m looking to either refine French or Italian. So that’s just one category, and so that’s a good start, I think, lest I bore you with the gory details.

Pete Mockaitis
No, I appreciate that, that’s fun. That’s fun. Well, lay it on us, you’ve been researching our mortality. Your book, You Only Die Once, a compelling title. Any particularly surprising or fascinating discoveries you’ve made about us humans and our lives, our mortality, that professionals need to know?

Jodi Wellman
Yeah, I definitely think so. So, we all know in the work we do, for example, that, oh, there’s nothing better than the power of a deadline. It’s like we will tend to procrastinate until we know that the strategy session is coming up on the 17th or we’ve got a big project due at the end of the quarter, etc. And it’s so true with our lives.

So having this distinct and, okay, fine, maybe a little bit morbid sense that we are finite is precisely the thing, by having that deadline that does kick us into gear to get on with, I say, the business of living. So, it could be the things we do at work, all of the initiatives we might just keep postponing, but also the things we do outside of work, all the joys and things we might do, again, for recreation, socially, etc., that make us more well-rounded when we come back into work.

So, the research is called Temporal Scarcity, and it’s this idea that whenever we have an asset, okay, like life, that we become heightened, frightenedly aware that it is temporary or rare. Our perception of its value goes through the roof. So that is why I get us to count our Mondays, and that is the heft in terms of empirical evidence behind how we do need to have, unfortunately, that rankling feeling of, “Ugh, scarcity” in order to take action and have that deadline, or else we’ll just float along the lazy river of life and have good intentions, maybe, but not really take as much action on them.

Pete Mockaitis
Yeah, a deadline is quite literally here, there will be a day in which we die, a deadline.

Jodi Wellman
You caught it.

Pete Mockaitis
And so, morbid, yeah, I mean, that’s how some people could react to it, but you seem to have a very different emotional energy vibe association to this. Tell us about it.

Jodi Wellman
Yeah, I definitely do. I mean, I’ve never been super scared of it. I recognize, and in doing research, of course, and working with groups and individuals that some people would much rather not talk about death than anything. Many people would rather public speak. We’re very afraid of dying in the discussion.

So, my openness to it and my mission in life, really, is to de-fang it, make it something that’s like, “Yeah, it sucks. Yeah, definitely. Nobody wants to think about the fact that we’re not going to be around much longer,” relatively speaking. And so, how do we use that and take a more amusing approach to accepting, “Yeah, it sucks to be us,” and yet let’s use it pretty darn quickly to move over to the life side?

So, I talk about the Grim Reaper. I love it. I love the whole topic of mortality because I know it’s a tool. It catapults us not to keep talking about death but to talk about life. So, I make the switch pretty darn quickly. It helps that I doodle, you know, the Grim Reaper and tombstones. It helps to lighten it a little bit, and I tend to give out the most ridiculous, hilarious prizes in my workshops, again, to create levity.

But it’s like a fact of life that we do a fabulous job of denying and deferring and avoiding, and I just say, “Guys, let’s just accept it. Let’s talk about it for a minute. Let’s do the math, let’s do the thinking, and then use a table. I’m curious, like, how does that motivate you to maybe spend your time differently because there’s so much power there?”

Pete Mockaitis
Well, so maybe could you give us an example of how a person walked through the math, they took a look at it, and then that transformed the way they approached their work, and their life, what they’re up to?

Jodi Wellman
Yeah, I give so many examples in the book, and I do that because we do like to hear and learn vicariously through other people, right? So, there’s one leader I worked with who used to do, in the nature of his business, he acquired companies. And when he stopped and counted, not just his Mondays left in life, but his. Mondays left in his career, he didn’t really have formal retirement plans, but he had a sense about, “By this age, I want to be able to say no and say no a lot, unless it’s a really cool project.”

So, he did the math and he looked and said, “Okay, I do however many acquisitions, mergers per year.” And he did that and worked backwards and said, “Wait a sec. Like, I’ve been thinking, deluding myself,” because that’s what we do. I mean, this is what psychology is. We just try to fool ourselves into happiness. You know, we got to cope somehow.

And so, he was thinking, he knew he wasn’t going to live forever or work forever, but when he did the math and he realized, he really had five good deals ahead of him, like really good juicy ones that he loved to live for, it put everything else in perspective. And it helped him focus in on the kind of work he wanted to do, the kind of deals he wanted to negotiate, the kind of team he wanted along the way, because he was just dilly-dallying and having people around him that weren’t necessarily the lifers, as he now called them.

And so, it helped him prioritize, “What kind of work do I want to do? What kind of work do I not want to do?” because we all know sometimes that’s where the meat on the bone is. So, it can really help sharpen what our priorities are just by way of one example.

Pete Mockaitis
Okay. So, then for our math, can you walk us through it? How might we compute that? Do I need to whip out an actuarial table? Or, what’s the sequence by which I arrive at my Mondays left?

Jodi Wellman
Right. It’s a lot easier than you think. Now, the good news is I have a page on my website called Resources that does the math for you, if you don’t want to waste your precious time in life doing math, but it’s pretty easy. So, if you identify as male, start with 78 years, that’s the average life expectancy, and then you minus your age, and then you multiply by 52 just to keep it easy.

Now, if you are a little more fortunate to have been born a female and you identify as such, then your average age is 83, and then you minus your current age and you multiply it by 52 weeks a year. And then if you don’t identify with either, just average it at 80 and minus your age, and again multiply it by 52. And I think you could probably add in a few Mondays just because you listen to How to Be Awesome at Your Job. I mean, I do think that that should buy you…

Pete Mockaitis
Life extender.

Jodi Wellman
It is. It is, at least a couple weeks, right?

Pete Mockaitis
Life giving. Okay. And so, then when you see that number, it’s like, “Well, shucks, here we are, we’re maybe 1,000-ish, 2,000-ish,” and then it’s even more real when we get precise like 1,822, like you had there. And so, you see that. And then what’s most people’s reaction to beholding this figure?

Jodi Wellman
Yeah, it is usually a bit eye-opening, like, literally, eyes-widening, like, “Oh,” because we are used to the language of years. We’ve already rationalized, “Yeah, I’m going to live to about 80. My grandma lived to 90. Oh, shoot, but my Uncle Reg died at 71,” and you average it out somewhere. But when we talk about the weeks, and I’m super nerdy because that’s why I call my company 4,000 Mondays.

When you even think of it in terms of Mondays, which have a very different feeling than a Friday, you know, Fridays are slam dunks, like, life is easy. But when you think about it with a Monday, and you quantify and say, “Am I really doing the stuff that lights me up if I’m going to be waking up for just that many more Mondays?” that’s where it creates the eye-opening and wakeup call that I’m looking for people.

So, it does tend to create enough discomfort. I’m not afraid of a discomfort. I want people to feel just enough of the poke in the ribs to feel like, “Oh, I got to get on with this.” And this is the thing, Pete, and you know this from all the work you do and the research you do, and with me with my positive psychology background, I would love the idea that we could all just be motivated enough by the pursuit of something awesome. You know, the, “Oh, I want to live this kind of life and I’m going to go for it.”

And some people are intrinsically motivated enough to do that, but the rest of us, we need a prod, we need a nudge, we need something that is, unfortunately, just a tad negative, which is why I talk about scarcity rather than abundance in this context. And so, that is the eye-opener for people that we think, “Oh, I didn’t want to see it that way, but now that I see it and I hopefully can’t unsee it. What does it motivate me to do?”

And that’s where the conversation gets good. It’s like, “So now what? This precious life. This dwindling, diminishing existence you have. What do you want to…?” Throw that in. I mean, you’ve got to heighten the drama, “But what do you want to stuff it with?”

Pete Mockaitis
Well, Jodi, it’s funny. This might be the most intense episode of “How to Be Awesome at Your Job” ever. It’s like, quite literally, life and death is all we’re talking about. But what you say really does connect. A friend of mine shared with me he had some family members with some health challenges. One was a child of his, which was very scary. And another was his mother, and he said, “Boy, just experiencing that really kind of made me think about what I want to be doing with my career, instead of like postponing my dreams.”

And so, he just like went for it, he’s like, “I’ve always had this cool business idea, and so I’ve got some people together. We made a pitch deck and we approached an investor. And then he’s in for a couple hundred thousand dollars or a few hundred thousand dollars for a few points of equity.” So, he’s got like a multi-million-dollar evaluation. It was like, “I just talked to you like a month ago. What is going on here? It’s amazing.”

And so, I’m proud and impressed and, just like that, I mean, he had the idea bouncing around his head for a long time, and then a few scary situations with family members’ health, the guy was, “You know what, let’s just see what happens. Let’s just go for it.” And then, wow, he’s off to the races.

Jodi Wellman
Oh, this story is profound, and I love it. This is the research that I do that just lights me up beyond belief that I hope to also shine that light on others. This is the wakeup call with this gentleman. And it takes a really unfortunate situation to see that light. Especially, because I talk a lot about the wakeup calls we receive personally. Like, if you get a health diagnosis that ain’t so hot, that usually tends to snap us to attention, and we want to live differently, and research is so clear.

I always love this phrase that psychologists, existential psychologists use, that when people have had a brush with death, they experience what’s called a roar of awakening. It feels so visceral, right? And so, whether it’s our own precipice moment with the great beyond, or whether it is because a family member or a dear friend, or we’ve had some very salient moment to realize, “Oh, gosh, like, we are mortal,” that can be the thing that catapults us.

And, ultimately, what it comes down to, and I think you even embedded the words in your anecdote, it’s like, “What are we waiting for?” We delude ourselves into thinking that we’re going to have time later, and I am getting to get all hot and bothered here, but we need to talk about it because I think we believe we’re going to have time to do the new initiative, or open up the New York office, or do the cool thing, or open up the spinoff business, or go to Prague, “We’re just going to get to do it later.”

It’s either in this category of when work dies down, we’ll, like, let’s all get laughed together at that notion, because we’re working hard at making work more productive and busier often, which is not about dying things down, another metaphor about dying things down. And so, we’re either waiting for that, lull, “Well, it ain’t going to happen,” or we’re waiting for retirement, which to me is like, “Don’t you dare.”

Yeah, plan a cool retirement, do that, too. But if you are deferring your existence for a later that just may not arrive, oh, honey buddy, I just want to take you, in somewhere between a hug and a throttle, it’s just like, “What are we waiting for? Don’t wait for your kid to get sick. Don’t wait for you to get thankfully in remission from a cancer that you just were trying not to think about. Don’t wait to get to retirement when, all of a sudden, your gout is so bad that you can’t even climb the Spanish steps that you’ve been longing to climb since you were in your early thirties that you just put off.” See, I’m getting all worked up, Pete.

Pete Mockaitis
No, I hear you. Well, it’s heavy and it’s intense. And, in some ways, you’ve got something novel on your hands, like the math and the number of Mondays and whatnot. In another way, this is a very ancient wisdom concept, you know, memento mori. I think that’s Latin. I was a Latin student. That just means remember your death. Is that correct?

Jodi Wellman
Yeah, remember you’re going to die. Yeah.

Pete Mockaitis
Remember your death. And so, I know Ryan Holiday has done a fine job of, I think, he’s got a cool coin as well that says that on it. I think there’s a skull or something. Cool stuff from Ryan Holiday. So, tell us, what’s sort of like the ancient wisdom on meditating upon this? And what’s your new fresh stuff that you’re bringing to the table?

Jodi Wellman
Yeah, it’s all rooted in the ideology that some call it stoicism as a philosophical endeavor. Philosophers, depending on their camps, for centuries have been extolling the virtues of remembering that you’re going to die, and in some cases, it was so that they could control the population for ways of being virtuous or for religious means. But being in tune with the end is not a new idea.

Just like with most of us, we all rationally know we have an expiry day. We don’t know when it is, but we all understand it. But it’s the reminder that we need to keep in mind and keep fresh. So, in more modern times, I referred a moment ago to some existential psychologists, and there’s a whole new branch of psychology called existential psychology, and it really is the study of our experience of not just the positive psychology side, which is a lot of my background around like what it takes to live the good life, but it’s also the nuances of how we will defer and avoid and deny, and what the cost is of that.

So, the more modern take on it is let’s just try to be open and honest with ourselves about it, and have conversations with our families, and our friends, and just like, for me, it’s like that’s the best happy hour ever. It’s just talking about a bucket list and holding each other accountable about, “What are you going to do?” “Did you book the trip?” “Did you book the online course?” “Did you set up the LLC like you said you wanted to do?” Because again, what are we waiting for?

So, it’s all rooted in the ancient times. And in the modern times, I think there’s not really a lot more we can do other than create a habit around talking about it and thinking about it and remembering it. So, this doesn’t just become a, “Huh, interesting conversation I listened to on your podcast that floats away.” We have to embed it into our routines, if you will, and that’s the stuff that helps make it stickier.

Pete Mockaitis
Could you give us another example? So, we’ve heard about a couple folks in the deal-making or entrepreneurial zone. Any other dramatic wakeups that you’ve witnessed?

Jodi Wellman
Yeah, there was a woman I worked with three years ago, she was in her early 40s, and she was diagnosed with breast cancer, and she ran her own company and it was an eye-opener for her. She beat it, and that was fantastic, and that had inspired her to come alive and start a foundation as part of her organization.

So, a lot of what this does is it instills this idea about like legacy thinking, which is really important I think for leaders, but not even just for leaders but people thinking about, “How am I showing up at work? And how am I showing up at life? Like, how do I want to be remembered?” So, for this woman, Christia, she felt really compelled as a result of having her life threatened in front of her, to say, “I want to start raising money for women with breast cancer who didn’t have access to some of the means that I had.”

Because she knew coming from the south side of Chicago, that she had a history where she knew other people were suffering in ways that her financial means were allowed her better access to some care and convenience. So, now the truth is, if I was just to fast-forward to take this to a different direction, but on purpose, is that she was re-diagnosed and, unfortunately, a couple of years ago she did pass away, and she was 42 when she died.

And I still work with the company, the fabulous team there that inherited the business from her. Her sister and her niece are running that company. They’re called Thank God It’s Natural, and they are phenomenal. But for Christia, it opened her eyes up to “What kind of business do I want to run? Where do I want to prioritize our operations? And where do I want to not focus?”

So, another woman, here in Palm Springs, where I’m currently based, also had a breast cancer experience for herself. She started a nonprofit that helps survivors. And the way she worded it is that, “I was given a second chance at life.” And she said that in her experience of sitting and doing something like 24 rounds of chemotherapy, I wrote about this as an example in the book and drew a doodle about it, I called it Shay’s Circle because she said, “I took a fresh journal page and I drew a big circle.”

“And I said to myself, ‘I’m making it through this cancer situation, but I’m going to be very thoughtful about the life I’m going to live moving forward, this second chance I’ve been given. What do I want and who do I want in my life?’” And she was very deliberate and wrote names of people, some of the priorities with her work, activities she wanted to focus on, things with her kids in the circle, and she was very thoughtful about, “And I will no longer…” and she had a couple names, and she had a couple of tendencies, like pleasing tendencies, saying yes to being on committees and all the things that we just do because we’re not conscious that our life is finite.

So those are extremes, people having had scares that did, unfortunately, take them, but also scares that did, I think, we learned from that. Like, my goal is for us to have wakeup calls without having to go through any of that drama of having a near-death experience because there’s so much gold from people who have been there or have been close. So, we can refine our priorities. I think that’s one of the biggest opportunities, in addition to being grateful for life. But we’re refining our priorities and the big businesses we work in and things we do, sometimes that’s key.

Pete Mockaitis
I’m fascinated as I just imagine the listeners hearing this, like, some people have already turned off this podcast and have asked out their dream guy, their dream partner or send an email to be like, “Let’s talk about this business that we’ve been picking around.” They’ve already taken the action. They’re so fired up. They’re inspired, like, you’re transforming them. Boom. Already done.

I think there’s others, and I’m finding myself in this boat a little bit right now. It’s like, well, you know, Jodi, I mean, I guess I’ve been quite blessed. I mean, in many ways, I’ve had a lot of dreams, and then I have realized them. It’s like, I’ve got a family, and they’re amazing. I’ve got a dream job, and then I got a job that was better than that dream job, and then I got a job that was better than that, better than that dream job. It’s like, I’m talking to fascinating people whose books I would just read, and this is turning into income, and then other entrepreneurial things are turning into income, and I’m working with cool people I like.

In a way, it’s like I don’t feel like I’ve postponed anything major, and yet I have a feeling there’s more for me here because I don’t, frankly, spend much time thinking, “Oh, I’m going to die soon.” I don’t do that. And as you’re saying it, it feels heavy and intense, like, “Yeah, whoa, for real, a limited number of Mondays. Okay.” But I’m not yet electrified to charge in any given direction. I was like, “Huh, these are pretty good. I guess I should just keep doing that.” What about this segment?

Jodi Wellman
Yeah, I love what you’re saying. So, I have quadrants like any good empirically based situation has quadrants, and so you are in…

Pete Mockaitis
As a former consultant, absolutely, they do.

Jodi Wellman
I know, exactly. You got the Bain in you, right? So, you’ve got widening your life with vitality is one dimension, and that’s literally the idea about, “How can I add more fun and interest and experience and cool stuff and pleasure and happiness?” Okay, so for many people who have really busy profound jobs, this is the dimension and, in fact, this actually is where most people in my research will identify as.

They’ll say, “I’ve got enough meaning in my life but I need more of this widening vitality. I need more fun. I feel like I’m not going out as much as I used to do the fun things in the restaurants, or going to a concert, or trying that new printmaking class, or the things that might feel kind of cool and make me feel more alive in a different way, rather than maybe the more one-dimensional existence I’ve been living, which is like rocking my business.” So that’s just one axis is widening your life with vitality.

The other one is deepening your life with meaning, and that is that sense of having a purpose, being connected to people, maybe something bigger than you, like in the spiritual realm. It’s defined as kind of doing good, as opposed to just feeling good. And so, when you mash these together, you’ve got four quadrants.

Pete, you are in what I call the astonishingly alive category, which I know, it’s a big word. I know, but here’s the deal, because why this is, is that you are, you seem to be, you’re living a good life where you’re plus, anywhere positive, even if it’s 0.10 on meaning, and plus on vitality, and so you’re in a good place. There are a lot of people out there, a majority, because, by the way, my research is clear, like 11% of people identify in the astonishingly alive category currently.

And so, most people are in that zone of like, “My job’s meaningful,” or, “Rearing my kids is meaningful, but I’m so freaking bored.” Or, it could be the reverse, which is, “I am having fun. Like, I’m out there. I am traveling. I’m on the yacht, but I go home and I feel like I’m an empty hollow shell. Like, what am I doing this for?” So, there are variations on those themes, but I don’t want to say now that there’s no fun for you, that you can’t do more with this.

Pete Mockaitis
“You’re done.”

Jodi Wellman
No, exactly. Cash in your chips. No, because here’s why. This is why you do this podcast. You’re in a good situation, you’re living life, and yet you are yearning to learn more. You want more. So, nobody I know who’s in the astonishingly alive category is just content to put your feet up and be like, “We are done here.” You want more, and so that is where I do think some of these exercises can be useful.

So, for you, counting your Mondays may not be resonant in a way that you’re like, “No, but I’ve done cool things.” That’s what we’re looking to get to, is that feeling like, “I killed it.” Like, if you got to the end, you’d be able to say…

Pete Mockaitis
So much depth, Jodi. Like, “You’re just going to die.”

Jodi Wellman
That’s where you’re at, like, “Okay, fine. I nailed it. Like, I lived this life. I extracted it. I did it.” You might be able to say that now, and yet, there are also things where if you did play the game with me about the deathbed regrets, or if you knew you had 18 months to live, what would be things that you would, all of a sudden, think, “Oh, I want to do that”?

Those are all just cues and clues to either yearnings or inklings that you might want to get moving on now, and I call them pre-grets. I know it’s super cheesy, but, like, if you identify a regret, you might be like, “Oh, man, I always wish that I had volunteered at that library,” or “I always wish that I had gotten back to playing the violin,” or fill in the blanks. There’s no shortage of examples.

That’s an example of like, “Hey, the good news is, last I checked, you still have a pulse, and if you really want to pick up the violin again, like, dude, it’s yours to pick up!” And then you just get to be the one to decide, like, “Eh, it was a passing fancy, no big deal. My life is great without doing that,” or, “Yeah, you know, I would feel proud of myself if I actually did pick that up,” or go and read to kids from 4: 00 till 5:00, Tuesday evenings, whatever it is. Those are opportunities, I think, to just add even more astonishment to your astonishingly alive life.

Pete Mockaitis
That’s really cool. And I like that notion a lot in terms of with the two axes. I’m thinking of a buddy he’s doing a lot of cool things. Like, yeah, he’s into drumming in a band. He’s brewing beer, and going to beer-tasting events, and like golfing and improving his golf. And then his mom said, this is like a very mother thing to say, she’s like, “Oh, you know, all those hobbies aren’t really a vocation.” He’s like, “Oh, that’s heavy, vocation.”

But, yeah, that sort of speaks to meaning, and there’s some truth to that, like all the fun and games with these activities can leave you feeling hollow and/or you might say, “No, I’ve got the dream family, but, oh, my gosh, when do I get to get out of this home and just be wacky”?

Yeah, so two dimensions, you can widen, have more fun widening your vitality, but you might feel hollow, or you can be super fulfilled, but, “Ooh, where’s the fun?” And that does remind me, yeah, I guess the things that are sort of left undone, I mean, some of them I’m just sort of pursuing, like, wouldn’t it be kind of cool to be lighter and stronger at 41 than I was at 21? Well, I’m on my path. I think we’re getting there and it’s sort of exciting to feel the progress from like a fitness perspective.

But then there’s also things that just sort of got left by the wayside, like, you know I always thought it would be cool to learn how to sing, and I’ve never really done that very well. Or, I’ve always been mystified by when I go bowling, which is rare, like one throw of the ball is a strike, the next is a gutter ball, and I don’t think I did anything different. Like, what’s behind that?

Like, I thought it would be fun to spend a day with a bowling coach for no reason, just to solve this plaguing mystery, but, like, though I may only go bowling three times a year for the rest of my life, and it doesn’t matter if I win or lose to me in the least.

Jodi Wellman
Right. This is the cool thing. You are giving examples that I think we, in our rational brains think, “But this isn’t really a thing, is it?”

Pete Mockaitis
Yeah, it doesn’t really matter.

Jodi Wellman
And we can call it corny. And that’s one of the things I notice actually in the workshops and work I do, is that people will feel the need to kind of explain away or say, “I don’t even know why I want to do this, but I do,” and it’s like we just have judgments about things. And I’m here to say there’s nothing that is too small or silly.

Because when you look at the span of your life, and remember, I’m the one that gets fanatical about calculating time, usually calculating it backwards, but every single moment of our lives is a little tiny fragment, whether it’s a five-minute or 10-minute, or a bowling excursion, or going out for Thai food, or spending time in a meaningful conversation with a colleague, they’re all just 30 minutes attached to each other.

And so, in our lives, we underestimate that if I was to take, “Hey, what if I did book a bowling guru session?” First of all, that sounds to me like it would be hilarious, and I’m always a big fan of having a good story to tell later. But that could be a thing. It’s a fun thing. Now, this is an example you could probably whip up, and this is what I do in workshops with people.

It’s like, “Get your list going. The things you might come up with first may not make your cut, or you may find it interesting today, and then tomorrow, when you’re seeing the light of day, or you’ve ranked ordered other things, you think all that, “Meh, you know what? I don’t really need to go to the Florida Keys, whatever.”

But at some point, when you have a working list, it gives you the actual solid chance to make choices about your life. Because right now, in the absence of having something that’s concrete, like your list of things that bring you joy, your list of things that would be cool to do, that again I like to organize them on those axes, about fun stuff, deep stuff, vitality, meaning. But now at least you have a menu to choose from about how to design your life.

And life will pass us by. We know this full well. We get to the weekend and, well, first of all, we’re always glad it’s the weekend. But we get through our weeks and they feel like blurs. It’s a very strong signal that we aren’t doing anything that’s unique or different with our time. And in order to even just create the perception of time slowing down so that your 1,822, or however many Mondays you have left, are well spent, it’s about being super conscious and saying, “You know what? I’m going to book that bowling lesson.”

Or, “You know what? I am going to go and plan that road trip that I’ve been talking about for ages.” Or, “I am going to finally schedule that team retreat that I’ve been dreaming about but I just like, am I an all talk no action kind of person? No, I’m going to just book it because it’s on my list, and I’ve said like this is something that I would feel really cool if I did. Would I regret it gravely on my deathbed? Maybe, maybe not.”

But the point is we need to start capturing some of these desires because, otherwise, they will float away and we’ll get focused on the things that are sometimes important, but mostly urgent, Covey style, and the next thing you know, it’s three years later and we’re not any younger. So, this is just really about getting deliberate with what it might take to make a life worth living.

Pete Mockaitis
Yeah And, Jodi, I think as folks go through this exercise, they could have moments of inspiration, like, “Yeah, these are all the cool things I’d love to do.” And then disillusionment in terms of, “Oh, but you know, I got to pay the bills, and we got the mortgage, and the kids need these things. And I can’t just abandon my duties and responsibilities.” So, we get excited and then there’s a dose of reality and practicality that’s like, “Wah, wah.” So, how do you deal with those?

Jodi Wellman
How do we deal with that? I am fanatical about making sure that at least, like, do a list of 30 things, 25 at least have to be things that are very doable in a day or a week. So, it needs to be within your resource plan. Like, it can’t be, “Oh, you know what makes me really happy is when I am sailing around the Mediterranean.” Yeah, you and everybody, but that’s not going to be likely. Like, I’m looking for things that are actually very bite-sized on your list. Like, for many people, it’s that they go for a walk on a Saturday morning in the forest preserve.

Like, last I checked that was free. Okay, maybe you have to pay for parking. I don’t know what we’re talking, like five bucks. And sometimes I know busy parents are like, “Dude, when was the last time you had a Saturday morning free?” But I would still challenge you, and say, “Do you have 35 minutes to go and sneak that into your day?”

Identifying things that give you, again, small little bouts of joy. Like, for some people, it’s as simple as, I’m looking right now, of course, at a book. And this comes up a lot when I work with professionals. We read a lot of business books, as we should. They’re amazing. Lots of cool ones. Lots of great self-development books.

And yet, it is a real source of almost guilt but joy about people saying, “I would just love to read a fiction book for a change,” or, “I would love to read a biography, just something kind of mind-expanding.” And that is an example where, what if you read a chapter in the morning over coffee and your piece of peanut butter toast, and you just shook up your routine a little bit?Because we haven’t even talked about novelty, but like having variety in our life is one of the lowest-hanging fruit options out there to shake up our lives, and add just a little bit more, again, of that vitality because we just get into routines. And we’ve been trained by lots of really smart thought leaders that habits and routines are the way. And I’m going to challenge that because I think that it is because we get into the rut, and one of my favorite quotes is by Ellen Glasgow, “The only difference between a rut and a grave are the dimensions.”

Like, we will routinize our lives to the point where they’ve lost sort of the flavor. It just becomes, “I know what I do on Tuesday mornings. I go into the office. I nod at Marcy. I get my coffee. I do the report. I have a status update meeting at 2:00 p.m. and then I go home.” Like, the shaking things up even in ways that we will, again, underestimate the value of, like, going outside.

I just heard from somebody that was at a workshop. They decided to go and spend part of their lunch break walking to a little food stall because they were in a bit of a funk, like, “Let me go walk to a food stall, shake it up a little bit.” They got a taco. Again, we’re not talking about big bucks to live a life that feels really cool, and, like, “Oh, interesting. This is like a new area. I’ve never been here. There was a little bit of sunshine. And I got out, and I came back, and I have a new lease on life to attack my afternoon.”

And those are small things where, again, we’re not talking about doing the bucket list about you have to move to Paris, and you have to divorce your deadbeat spouse, and you have to make these massive plans, like change your career and go back to school. If you feel the urge to do those things, don’t not do them. But for most of us, it’s not about the grand sweeping gestures. For most of us, it’s about deliberate little tiny things that we can pepper our days with that will add up to a life that feels more lived than one that just, again, was like a glossed-over, zombie-version of the life that I think we all deep down really want to be living more alive.

Pete Mockaitis
All right. Jodi, this is powerful stuff. Tell me, any other do’s and don’ts or things you want to mention before we hear about your favorite things?

Jodi Wellman
Well, definitely, the biggest do of all is do befriend the Grim Reaper. He will take your last breath away in the end, and so I understand the need to keep a distance, but he is absolutely the portal to living like we mean it. So do keep him close by, being aware, count the Mondays. And I’m going to reiterate what I just said. Like, don’t underestimate that small things matter and pick one small thing to take action on. We know this through every business adage we’ve ever found, every to-do, every self-help to-do. It’s like, don’t try and take on the world.

If you can blow your life up and start something. I know a client who said, “I’m leaving my job.” She’s in New Jersey. She’s like, “I quit. I moved down south and I’m opening up an Etsy shop.” That was a lot of life change in an instant, but for her, she needed to make a big signal to herself. But was it like that for most of us?

No. It’s like, what is one thing you can do by the end of this week that is going to make you feel just a little more alive? Is it making a new playlist? You know, is it pulling out the spice drawer and being like, “Oh, my gosh, when was the last time I used garam masala?” Or is it calling your old friend from college and being like, “Dude, we keep talking about getting together. When are we going to…? Okay, October the 9th? Booked.” Like, do a thing that makes you feel like you voted to live. One small thing.

Pete Mockaitis
All right. Now, could you share a favorite quote, something you find inspiring?

Jodi Wellman
Oh, my gosh. Hunter S. Thompson, “Life should not be a journey to the grave in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming, ‘Wow, what a ride!’”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Jodi Wellman
I’m always a fan of the research that reinforces death reflection helps us be more grateful. So not death awareness, which is just seeing a funeral procession go by. That does freak us out. But, actually, stopping and thinking, “Huh, I have this many Mondays left,” being thoughtful. And then what that does is it does make you more grateful for not just the experience of being alive but for the good things in your life. So, death reflection pays off in multitudes.

Pete Mockaitis
All right. And a favorite book?

Jodi Wellman
I would say anything by Irv Yalom. Y-A-L-O-M. He’s a psychologist that does really cool work. So, Staring at the Sun is a really good example. And it’s this idea about being willing to contemplate mortality.

Pete Mockaitis
Yeah. And a favorite tool?

Jodi Wellman
I’m going to come back to count your Mondays and keep some sort of talisman nearby, they will be your reminder about your fabulous temporariness.

Pete Mockaitis
All right. And a favorite habit?

Jodi Wellman
No habit. Remember, habits dull the edges of our existence.

Pete Mockaitis
I love the multiple perspectives here. And a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Jodi Wellman
This idea that sometimes the fear of death is rivaled only by the fear of living.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jodi Wellman
Thanks for asking. I’m over at FourThousandMondays.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jodi Wellman
Yeah, think about your legacy. How do you want to be described when you’re long gone? Not just because you died. Maybe you got promoted. Maybe you got moved to the fancy office in the Southwest. Go do that. How do you want people to think of you when you’re gone? Oh, and, yes, at your funeral. And that is the reverse way to engineer a life that you love and that you are proud to be living.

Pete Mockaitis
All right. Jodi, thank you. This has been very, very fun. Jodi, this has been aliveness-boosting. I wish you 1,800 plus joyful Mondays.

Jodi Wellman
I super appreciate it. Thanks for this time well spent.

Pete Mockaitis

Guy, welcome. I’m excited to chat. Now you’re an experienced interviewer yourself. You’ve interviewed some remarkable people. Tell me, any particularly super memorable moments that you’d like to share with regard to that adventure?

Guy Kawasaki

Well, certainly, interviewing Jane Goodall, actually twice. Those are very memorable moments. I mean, if you had to pick someone that you wanted to interview, Jane Goodall would be right up there, right? And so, that’s the two Jane Goodall recordings. And then one of the funniest things that happened is that, believe it or not, of all people in the world, Margaret Atwood is the first person to drop an F-bomb on my podcast. Now, I thought for sure, I was like waiting for the Gary Vee episode. I figure he’s going to drop a few for sure, you know, just saying hello, but Margaret beat him to the punch. What can I say?

Pete Mockaitis

That’s fun. Well, I’m curious, what is it about Jane Goodall’s message, life, work, vibe that really resonate with you?

Guy Kawasaki

I mean, how can you not love Jane Goodall? She’s 90 years old. She travels 300 days a year, and her kind of travel is very difficult because she’s on deck from the time she wakes up to the time she goes to sleep. I know when I travel, I’m making a keynote speech. I really have to be on for about one hour. The rest of the time I can be like not so on, but Jane Goodall is on the whole time. And just the love and passion and empathy and concern she has for the welfare of people and the world is just so obvious. I mean, she’s truly a remarkable person.

Pete Mockaitis

Lovely. Well, I’m excited to hear about the wisdom you’ve got for us in your book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. And you are a remarkable person yourself, Guy, with a remarkable title. And if you could actually indulge me for a couple of minutes, I’ve wondered about this for years, and now is my chance. All right.

Guy Kawasaki

Well, let’s end this problem for you.

Pete Mockaitis

Okay. All right. So, you are the Chief Evangelist of Canva and formerly the Chief Evangelist of Apple.

Guy Kawasaki

Yes.

Pete Mockaitis

Tell me, in some detail, I’ve got follow-ups, what does the role of Chief Evangelist truly mean?

Guy Kawasaki

The role of the Chief Evangelist, well, first of all, going back to Greece, the word evangelism comes from Greek roots, and it means bringing the good news. So, I bring the good news of Canva today, how it has democratized design and enables people to be better communicators.

Way back when I was the Chief Evangelist and software evangelist for Apple, so I was bringing the good news of Macintosh. So, what a chief evangelist does is he or she is kind of the person that’s the most visible as this is the person who truly believes it’s going to get you to believe in our dream as much as we do. And he’s bringing good news and it’s kind of a cheerleader marketing sales position. It’s the purest form of sales. And it’s the purest form of sales because an evangelist has not just his or her own interests at heart, but also the other person’s interests at heart.

Pete Mockaitis

Well, it sounds beautiful. And it’s, like, I think I want to be one. And I think maybe some of our listeners would like that as well. So, just very fundamentally, what is the nature of your relationship between, say, you and Canva or you and Apple? Are you, like, an investor advisor, a full-time employee, a contractor, a marketing affiliate, a customer and super fan? Like, what is that?

Guy Kawasaki

So, when I was software evangelists for the Macintosh division, you know, round one, I was an employee. When I was chief evangelist round two, I was also an employee, but also an Apple fellow. And that is not a line position. It’s more kind of an honorary kind of title fellow, but I was a working fellow. I had a real task to do, not just sit around thinking about the future. Most Apple fellows are engineering and tech visionaries. And I was just a marketing schlepper. So, that was unusual there.

Now for Canva, when I met Canva 10 years ago, they offered me this position, and I made a very wise decision. I said, “I don’t want a salary. I want everything in stock.” So, I took everything in stock and I was really the first person in the United States, so they really didn’t have like, you know, I guess there’s a bunch of legal things you have to do to legally employ a person.

So, I was not employed. I’ve been a contractor technically for all these years. And now they have hundreds of employees in America, but we just never did anything. And Canva is doing so well. I couldn’t hurt it if I tried. They don’t need to make me sign any piece of paper at this point.

Pete Mockaitis

All right. And so, then when you interface with Apple or Canva, are you “reporting” to or working with, say, the VP of marketing or the CEO or the board or whoever wants to say, “Hey, Guy, spread some good news over here”?

Guy Kawasaki

Well, when I was the Apple Chief Evangelist, I reported to a vice president of R&D, I think his title was. This was Don Norman. And then later on, I moved over to the marketing department. So, they shoved me into the functional area. Now, when I started with Canva, there were only, I don’t know, 10 people, so it was kind of dealing directly with the co-founders.

Now in the 10th year, I’m just kind of hanging out there and I’m just doing very high-level stuff and I speak for them and I continue to carry the flag, but it’s not like I’m punching a clock, and it’s not like I’m issuing monthly progress reports or anything like that.

Pete Mockaitis

Understood. Now, Guy, if I or a listener aspire to become a chief evangelist, what does that path look like?

Guy Kawasaki

Okay, so I think the path for an evangelist is that you truly, truly love the product. And that’s the start. And for you to love the product, the product has to be really great. So, the key to evangelism is you evangelize or you create or you affiliate with something great because it is really hard to evangelize shit. Trust me, I have tried a few times in my life. So, that’s the key.

Now, many companies have not yet understood or embraced the concept of hiring an evangelist. It seems like focus mostly in tech because they kind of copied what Apple did. But the function of bringing the good news and getting people to believe in your dream as much as possible, that’s what it does. I wouldn’t worry about the title so much.

Pete Mockaitis

All right. Thank you. So, this is clear. I’ve wondered about this for more than a decade, “What does it mean when Guy Kawasaki says he’s a chief evangelist?” That is settled.

Guy Kawasaki

Well, you should have contacted me earlier. You didn’t have to think about this for 10 years.

Pete Mockaitis

I can rest easy. Well, I mean, I just sort of heard, it’s, “Oh, yeah, Guy Kawasaki…” Okay, sure. Well, now, so there’s that. Let’s talk about your book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. What’s the main thesis, core idea here?

Guy Kawasaki

I think the main core or the thesis here is that if you make a difference, if you make the world a better place, people will have no choice but to think you are remarkable. So, basically, the book, I would not characterize this book as a self-help book that, it’s like, “Okay, you’ve decided to be remarkable. Day one, when you wake up, this is what you do.” You’re like, I don’t know, you change your LinkedIn profile. You write a white paper. You start talking at TEDx or something like that. That’s not it at all.

The assumption is that if you make a difference, people will have no choice but to think you are remarkable. And I want people to be empowered to make a difference. That’s the key to me.

Pete Mockaitis

Okay. Well, could you kick us off with a cool story of someone who followed a path that looks a lot like what you’ve laid out in the book and what unfolded for them?

Guy Kawasaki

Well, I would not say that there is no single path, right? I mean, Jane Goodall from the time she was a kid till today, she loves animals and she loves nature, so she’s stuck with that the whole life. Julia Child is another example. Until her mid-30s, she was a spook, and then she got married and she moved to France, fell in love with French cooking, and she became the French chef. So, you can make big changes in your life too.

But what I noticed after interviewing 250 of these people is that they all go through this phase of growth where, Julia Child acquires new skills in French cooking, Jane Goodall started in secretarial school, went to Africa, and she studied the chimps, and then she went back and got a PhD after she did all that. And, yeah, that’s a completely different path but that also showed growth. And the flip side of growth is grit. Because if you’re growing, if you’re learning new things, you’re not going to be instantly successful. You have to have perseverance and passion.

And then the third phase, I think, and the phase that not everybody makes it to, is that you have to become gracious, which is you realize that you’re lucky, you’re fortunate, people have helped you. It’s not just your own growth and grit, but good fortune, good people have helped you, so you owe it back to the universe to help others succeed too. And Jane Goodall is a great example of that.

I’ll give you a negative example. So, until three or four years ago, I would have told you that Elon Musk is the closest person there is to Steve Jobs in terms of world-changing ideas in technology. But I think that he has totally flunked the third chapter, which is grace and graciousness, right? So, I mean, you would not say that Elon Musk is gracious. Well, not the new Elon Musk, anyway.

Pete Mockaitis

All right. So, I hear you, growth, grit, grace, three components. And it sounds like super achievers may not always exhibit all three of the stages, but they probably have growth and grit, and whether they choose to use their progress and stature for good or evil can go either way. Is that fair to say as a summary?

Guy Kawasaki

Yes, that is fair. And, listen, I’m a very optimistic guy despite my criticisms of various systems and things. But I think with a life of growth and grit, where you’re making a difference and you’re making the world a better place for people, you’re probably going to end up being graceful and gracious. Maybe Elon is an outlier there because, I mean, you cannot debate that Elon Musk, more or less, single-handedly made the automotive industry go electric, and you cannot debate that the automotive industry going electric is not a good thing for the world. It is a good thing for the world, right? So, he has made a difference. He’s made the world a better place. I just wish he would embrace some grace and graciousness.

Pete Mockaitis

Understood. Well, then can you walk us through a little bit? So, within the growth, grit, and grace, each has three subcomponents. Could you give us a quick overview of these nine chapters?

Guy Kawasaki

The quick overview of the nine chapters is growth, grit, and grace. So, growth is, I’m a big fan of Carol Dweck, the Stanford University psychology professor. And she basically makes this dichotomy that if you have a growth mindset, you believe you can acquire new skills, you can do new things. If you have a fixed mindset, you believe you cannot. And you, also, if you are successful and you have a fixed mindset, you believe you don’t have to grow, which is arguably even worse.

The grit mindset is Angela Duckworth’s. She’s the mother of grit. And it’s about persevering when things don’t go right and learning from failure. And the grace mindset, I think it’s mostly this understanding that when you are successful, you have an obligation to society. And there’s 188 tactics in this book. This book is extremely, extremely tactical and practical.

Pete Mockaitis

Okay, cool. Well, let’s dig into some of them then. So, under stage one, growth, talk about the growth mindset. We’ve had a few guests discuss that concept. Tell us, are there any misconceptions about the growth mindset? Or are there times where you yourself find you’re drifting into some fixed mindset type thinking? And what do you do when you find yourself there?

Guy Kawasaki

Yeah. So, one of the things that I learned after the book was done, there’s a protege of Carol Dweck, her name is Mary Murphy, and she made the brilliant observation that the growth mindset is primarily in your head, right? So, in your head, you believe you can grow or you believe you cannot. But she says that, as important is the environment that you’re in, because if you have a growth mindset, but you’re in a fixed mindset organization, you’re going to be very unhappy. And if you have a fixed mindset, and you are in a growth mindset organization, where this organization wants you to learn new things and you cannot rest on your laurels, you are also going to be very unhappy. So, that’s something that, if I could do it all over again, I would include that. And I pride myself on having a growth mindset, and it’s because of Carol Dweck’s book. And, like, at 44, I took up ice hockey, having never skated before. At 60, I took up surfing, having never surfed before. And let’s just say that when you take up hockey or surfing that late in life, you pretty much have a growth mindset. You cannot not have a growth mindset and do those things.

Pete Mockaitis

All right. Well, then chapter three, under growth, you say plant many seeds. Can you unpack this idea for us and some of your favorite tactics?

Guy Kawasaki

Yes, yes, yes. So, planting many seeds means that in order to grow, you have to collect a lot of data. You have to do a lot of sampling. You have to take a lot of shots. And I bring in this example of I cut down these eucalyptus trees in my backyard, and I wanted to replant the hill. And so, I wanted to put it in native oaks. And I learned that with native oaks, you got to put in a lot of acorns, and you have no idea which acorn is going to be a seedling, then a sapling, then a tree. And it actually takes 20 years to get from acorn to tree.

So, I mean, that’s a metaphor for life. You gather a lot of acorns, you put them in water. The ones that float are dead. You throw those out. Then you put them in this preparation stage where you cover them with a cloth and moisture, and you put them in your refrigerator and you simulate winter for the acorn. Then come spring, you stick it in the ground and you put a lot of them out because not everyone is going to take root, and then you wait 20 years. You need to collect a lot of samples, and you need to plant a lot of acorns to figure it out.

Pete Mockaitis

Well, what I’m noticing about the metaphor, which is rather beautiful and practical, is that along the way, with each of the steps or phases, you’re getting some information and you’re saying, “Oh, okay, don’t pursue these, the floaters versus the sinkers. All right.” And then you get the refrigerator situation like, “Oh, okay, don’t pursue these.” And so, you’re already sort of whittling it down to “This is the most promising thing that looks like it might really take off.”

Guy Kawasaki

Yeah. And then, so you plant a lot of acorns after those first couple processes and then some of them take root, so you’ve got to protect those from the deer. And then you got to be patient. It’s a very good metaphor for life.

Pete Mockaitis

I hear you. All right. Well, I guess with all the tactics, any particular tactics you recommend in the planting seeds department?

Guy Kawasaki

Well, I think the most important tactic is it’s a numbers game. You’ve got to plant a lot of seeds. And going back to my Macintosh history, we evangelize hundreds of companies to create Macintosh software, and we thought, initially, and we thought we had it all figured out, right? You need spreadsheet, you need database, and you need word processor. But lucky for us, there was this acorn called Aldus PageMaker.

And Aldus PageMaker became a mighty oak called desktop publishing. But I got to tell you, we did not plan desktop publishing. It’s not like we said, “We’re so insightful. This computer is great for desktop publishing.” Nobody knew what desktop publishing was. People were still setting hot type, melting lead. And that is a great example of, “Thank you, God, that we’re planting many seeds.” And one of them was Aldus PageMaker.

Pete Mockaitis

Okay. And then in stage two, grit, your chapter, “Sell your dream,” I mean, you’ve been evangelizing for a long time. Any favorite tactics in the realm of selling dreams?

Guy Kawasaki

Yeah, my favorite tactic in the realm of selling dreams is a demo. I believe that a demo is worth a thousand slides. Well, actually it’s not completely geared towards tech. Now, in tech, obviously, you can have alpha software, you can have a rough website, you can have a hardware prototype. So, it’s easy to see how you can create this demo.

But to take an extreme example, if you were trying to create a new restaurant and you want it to evangelize your restaurant, maybe you start with a food truck serving that kind of food, or you start out with a pop-up restaurant, or something like that. There are people who serve meals at their houses. So, there’s always a way to figure out like, “How do you prove the concept? How do you test the concept?” Not just cogitate it, not just talk about it, but actually let people touch and feel and eat your concept. I love the demo.

Pete Mockaitis

Okay. And then any clever ways you recommend we go about doing the demonstrations? So, we got a food truck, we got a pop-up and software. It’s like, “Hey, look at it, and see how it does the thing you like.” So, any other clever ways you recommend we do the demo to sell the dream?

Guy Kawasaki

Well, in software, where probably this may be the most obvious to people, in software, I think the key to demo is not to show what it can do, but to show how you can do it. And let me use Canva as an example. So, yes, I could have all these finished graphics in Canva, and just go from page to page and show beautiful PowerPoint, beautiful Instagram, beautiful Etsy, beautiful infographic, beautiful resume, beautiful, you know, etc. but I don’t think that’s that effective a demo.

I think the effective demo is, “Okay, so let’s start with your photo, and let’s make this into a book cover. So, here’s the collection of Canva book cover templates. Now let’s scroll down here. Oh, we like this template. Let’s click on this template. Now let’s upload our cover photo and let’s change the text from the generic text on the template to your book’s title.” And in five minutes you would have a very nice book cover design in Canva. So, you showed how not what, and I think that’s the best demo.

Pete Mockaitis

Yeah, that makes a ton of sense because, in that context, that really delivers the, “Oh, wow,” kind of a moment, like, “That was five minutes, and this looks just about ready to go. That’s amazing. Holy crap, I got to buy this.”

Guy Kawasaki

Let me tell you something, in five minutes, in Photoshop, you may just barely be finished installing it.

Pete Mockaitis

All right. Well, when it comes to grace, what do you mean by turn and burn?

Guy Kawasaki

Well, turn and burn is actually at the conclusion of the book. It’s not grace per se, but turn and burn is a surfing metaphor. So, I can explain a lot of life in surfing. So, most of surfing is spent waiting in the water, hoping you’re in the right place for the wave to come to you and to break at the right time, etc. But, as a lesson in life, if you are always looking for the perfect wave, the perfect product, the perfect service, the perfect book, the perfect photo, the perfect movie, the perfect project, the perfect, you know, whatever, you’re never going to accomplish anything.

At some point, you just have to turn and burn and start paddling. And that’s a very important lesson. There are many entrepreneurs, they spend just years and years thinking about, “Yeah, this is what I’d like to do, and I’m doing research.” At some point, as Steve Jobs once said, real entrepreneurship, I mean, and there’s no truer words than that.

Now, after turn and burn, my last recommendation in the book is that, rather than focusing on, “Did I make the right decision or not?” Instead, you focus on making your decision right, because making the perfect decision is very difficult, if not impossible. You just cannot know everything and predict the future. So, at some point you take your best shot, and you paddle and then you make that wave work.

Pete Mockaitis

Okay. All right. Guy, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Guy Kawasaki

No, that’s good. I just want people to know that, man, I think I’ve created the best book ever for how to make a difference and how to be remarkable.

Pete Mockaitis

Okay. Well, now could you share with us a favorite quote, something you find inspiring?

Guy Kawasaki

Okay, my favorite quote is a Chinese proverb. And the Chinese proverb is, “You have to stand by the side of a river a very long time before the Peking duck will fly in your mouth.” In other words, Peking ducks don’t fly in your mouth. You got to go out and kill the duck and cook it.

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Guy Kawasaki

Ah, my favorite study or a bit of research is probably the video by Dan Simon. And he did this research where he showed, it’s called the invisible gorilla. So, in invisible gorilla, they have these college students wearing black and white T-shirts, and you’re instructed to count how many times the kids in the black T-shirts are tossing the beach ball.

And in the middle of that, this guy comes out dressed as a gorilla goes, “Hoo, hoo, hoo,” and only half of the people noticed the gorilla because they’re so focused on counting the beach balls. I think that’s a very important thing about making things noticeable and what could be on, how can something be so obvious and people not see it. Half the people didn’t see the gorilla, which is, to me, just amazing. And I hope I always see the gorilla.

Pete Mockaitis

And a favorite book?

Guy Kawasaki

My favorite book is a book called If You Want to Write by Brenda Ueland. Now, obviously it’s for writers. But if you substitute any creative endeavor for the word “write,” it’ll work for you. If you want to paint, if you want to play music, if you want to make movies, if you want to be an entrepreneur, this book is about empowerment.

And the gist of the book is if you want to write, don’t wait for permission. That permission could come externally like, “Oh, you passed the creative writing course,” or, “You have a Master’s in English,” or, it could be internal, “I took the creative course. I have a Master’s in English. Now I can be a writer.” Brenda Ueland is saying, “If you want to write, write. If you want to program, program. If you want to be an entrepreneur, start a company. You don’t need permission. You don’t need certification. You don’t need to do anything. Just do it.”

Pete Mockaitis

Okay. And a favorite tool you use that helps you be awesome at your job?

Guy Kawasaki

By far, the center of my universe is a Macintosh. I could not function without a Macintosh. And then I have a second favorite tool, which is, I don’t know if you know this, but I am deaf. And I am deaf so I can hear because of a cochlear implant. And I became deaf about three years ago. And I’ll tell you that cochlear implant has made a huge difference in the quality of my life because it enables me to go from being deaf to just having really lousy hearing. So, that’s a big deal. And, oh, you wanted a digital tool, right?

Pete Mockaitis

Oh, well, I guess you said Macintosh, but if you got another one, I’ll take it.

Guy Kawasaki

Well, okay. I mean, I guess you could say Macintosh is a digital tool, but also you may find this astounding, but I am a hardcore Microsoft Word user. I use Microsoft Word to write my books. I use style sheets for every paragraph of my manuscript. And I constantly flip between the outline view and the print view. And I’m a hardcore user of Microsoft Word.

Pete Mockaitis

Microsoft Word on Mac and not a PC?

Guy Kawasaki

Yes. No, I never touch a PC. There are two things I will not use, a PC and a Tesla.

Pete Mockaitis

Okay. And a favorite habit?

Guy Kawasaki

I always clean the filter in our dryer from lint after drying clothes. Every time I always clean the lint filter.

Pete Mockaitis

Okay. Wise words. Wise words. And is there a particular nugget you share that people tend to quote back to you often and you’re known for?

Guy Kawasaki

Well, I tell the Peking ducks quote a lot, so I get fed back that. I also tell people that you should never ask people to do something that you yourself would not do. Now, this assumes that you’re not some kind of psychopath, but assuming that, that’s a very good way to go through life. Just don’t ask people to do something you yourself would not do.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Guy Kawasaki

Ah, it’s hard to avoid me. I mean, if you use Google, you just type Guy Kawasaki and you’ll get more responses than you possibly want, but there is GuyKawasaki.com. That’s my website. That’s primarily brochure where, if you really wanted it to interact with me, the best way is email. So, I’m GuyKawasaki@gmail. That’s hard to remember, right? My name at Gmail. And, yeah, that’s it. I’m like an open book.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Guy Kawasaki

I may lose a lot of readers when I tell you this, but this is the truth. I think that one of the most important things you can realize to be awesome at your job is to understand that you should try to make your boss look good. I think many people think, “Oh, my job, I want to get ahead. I’m going to make my boss look bad. I want to show that I’m better than my boss, and they’re going to fire my boss and give me the promotion.” I have never seen that happen.

I think the much more mature, productive, and remarkable perspective is, “My job is to make my boss look good. And if my boss looks good, he or she is going to get promoted, and I’m going to be drafting along. And then, finally, that my boss is going to be so good that I’m going to have such a halo effect on me that it’s going to enable me to branch out and take a new job, get funding, whatever.” But it’s all based on make your boss look good. Don’t try to make your boss look bad. There’s very little upside in that.

Pete Mockaitis

All right. Guy, this has been fun. I wish you many more remarkable conversations and adventures.

Guy Kawasaki

Thank you very much. Thank you. All the best to you.