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1082: How Driven People Can Achieve Success and Inner Peace with Gino Wickman

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Gino Wickman reveals how high achievers can find inner peace while still maintaining their drive.

You’ll Learn

  1. The foundational disciplines that lead to inner peace
  2. How to teach your ego to chill
  3. Why to shift to thinking in 10-year timeframes

About Gino

Gino Wickman is a renowned entrepreneur, speaker, coach, teacher, and author, best known for founding EOS Worldwide and creating the Entrepreneurial Operating System® (EOS®), a comprehensive framework that has impacted over 250,000 businesses worldwide. Gino is also the author of the award winning, best-selling book, Traction: Get a Grip on Your Business, along with seven other books. 

Gino is deeply committed to helping entrepreneurs achieve their vision. Through his books, coaching, and the EOS® framework, he has equipped hundreds of thousands of entrepreneurial business leaders with the tools and insights needed to get everything they want from their business and life. The five pieces of content that Gino created helps entrepreneurs and leaders wherever they are on their journey—from start up to sale to inner peace.

Resources Mentioned

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Gino Wickman Transcript

Pete Mockaitis
Gino, welcome!

Gino Wickman

Thank you, Pete. I am thrilled to be here.

Pete Mockaitis

Well, I’m thrilled to be chatting. I’ve heard your name many times and you have done a lot of stuff, written a number of books, and I’m fired up talking about your book, Shine. And could you kick us off by sharing any particularly surprising and fascinating discoveries you’ve made about humans, professionals, leaders while putting this together?

Gino Wickman
Well, the big idea is that it is possible to be driven and have inner peace. And so, what we teach are 10 disciplines that will maximize your energy, impact, and inner peace. And we teach three discoveries to help you free your true self. And so, you and I were talking a little bit before we started, and so a great word is, you know, how to stay in flow, how to be more productive, make more of an impact on the world while experiencing more peace.

And you use the word flow, we actually have a word in the book we call “flowt,” which is spelled F-L-O-W-T. It’s the combination of two words – the word flow and the word float, because the reality is, when you implement what is in this book, you will be in a better state of flow while working and making the impact and doing the stuff that you do in your work-life, while, at the same time, feeling like you’re floating through life, and that’s that inner peace. And it’s this beautiful combination of making an impact while having inner peace.

Pete Mockaitis
Gino, that almost sounds too good to be true.

Gino Wickman
I love that.

Pete Mockaitis

So, tell us how’s that done?

Gino Wickman
Yeah, you bet. All right. Well, let’s do that. I’m going to create a big picture context and then I’m going to follow your lead in terms of how deep you want to go. But the big picture context is this. It starts with understanding these 10 disciplines, and these 10 disciplines have evolved. They started with what I call an outer-world focus.

And so, in this conversation we’re going to have, we, human beings, we all have an outer world and we have an inner world. And those two things are very different from each other. And so, when I created the 10 disciplines originally, it was all about outer world focus, being more successful in your outer world, only to discover, over time, they also help you in your inner world.

And so, what the 10 disciplines are is they create a foundation that allows for time and space to do what I call inner work, which then takes us to the three discoveries for freeing your true self, which is where the real fun work goes, it’s where we really go inside. And there’s one of the discoveries that I’d really love to focus on in our time together. But, again, they’re called the three discoveries for freeing your true self.

Now what I’d like to do, that’s the big picture, I just want to take it down a little bit and just get really specific in terms of what the discoveries are and what the disciplines are so that there’s a high-level understanding because then I’d love to just kind of drill down on one or two with the limited time that we have.

But, very quickly, the 10 disciplines for maximizing your energy, impact, and inner peace are, number one, 10-year thinking; number two, take time off; number three, know thyself; number four, be still; number five, know your hundred percent; number six, say no, dot, dot, dot, often; number seven, don’t do $25-an-hour work if you want to make six figures; number eight, prepare every night; number nine, put everything in one place; and number 10, be humble.

So, that’s a mouthful, but I wanted to share those because I want to put as much out there as possible. But when you implement those 10 disciplines in your life, you create this incredible foundation, like I said, that creates space and time to then do the inner work, which is where flow really happens. And those are the three discoveries.

And so, again, the three discoveries for freeing your true self, discovery number one is, “I am driven.” And so, for us driven people out there, it’s a blessing and a curse. It’s important to understand exactly what we are. Discovery number two is that all decisions are made out of love or fear. And we take you to the root of fear- and love-based decisions. And that’s where I’d love to kind of drill down on today with your audience.

And then discovery number three is where we started. And that is, that it is possible to be driven and have peace. And so, there’s the big picture, if you will, and we can drill down on any of that wherever your gut is taking you.

Pete Mockaitis
Yeah. So, with regard to the flow, which of these 10 disciplines or discoveries gives us the most of that?

Gino Wickman

So, I wanted to start with discovery number one, which is 10-year thinking. And with each one of these discoveries, I always love to do three things. Number one, I’m going to start with a bold statement, that if you’ll just give me blind faith and do this, you will get all the benefit from the discipline. Second thing I want to do is share all the benefits. Third thing I want to do is give you an action that, if you do this, you will start to get the benefit.

So, with 10-year thinking, the bold statement is, if you just do this, and that is, shift your mind from short-term thinking to thinking in 10-year timeframes. Now the benefits. If you do that, time will slow down for you, a peace will come over you, you make better decisions, you will actually get to where you want to go faster, you will have more clarity, more alignment.

And then the action I urge is a great little exercise to get the neurons in your brain to shift, because that’s what it’s all about, is to simply write the date, your age, and a goal 10 years from now. So, write the date 10 years from now, how old are you going to be, and what’s the number one most important goal. And just doing that starts to shift your brain.

But then there’s a fun little secondary exercise, is when you look at that goal, think about all of your actions and decisions right now, here today, and are they all in alignment with that goal? For most people walking the earth, we’re short-term thinkers.

We want everything now, now, now, now, now. And if we can shift that to thinking in 10-year timeframes, I discovered it at 35 years old and it changed my life, all of a sudden, like I said, time slows down and, ironically, you get there faster. And there’s a great quote that says, “We tend to overestimate what we can accomplish in a year, but we greatly underestimate what we can accomplish in 10 years.”

So, there’s a whole bunch of stuff we can accomplish in one good decade, we just got to shift our mindset because we tend to be making short-term decisions.

Pete Mockaitis
Intriguing. Well, could you give us an example of someone who was doing some short-term thinking, they shifted to a 10-year horizon, what that 10-year goal was, and how that ended up being transformational for them?

Gino Wickman
I think about myself, all through my twenties and my early thirties, and I just was very impatient and I wanted everything immediately. And I set way too many goals and I wanted everything really fast. And so, as a result, I was making bad decisions. I was making these short-term decisions.

So, for instance, in its simplest form, if you want to be healthy 10 years from now, today, if you eat that piece of cake or drink that soda, that’s an action that is not in alignment with where you want to be. And so, the shift to that is exercising, eating well. And so, you want examples, and I’m trying to give you the best ones I can, but when I shifted to what I really wanted out of my life – relationally, physically, business-wise, income, net worth – I started making decisions today.

So, it’s as simple as how much I saved every single day, week, month in the short term. Again, how I took care of myself, how I treated my loved ones. So, if I want to be in a great marriage, if I want to have great relationship with my friends and family, today, that thing I’m about to say, I say it a little bit better, a little bit different than I would have just kind of living in the now and short-term thinking. So, does that help?

Pete Mockaitis
Yeah. So, you can see more, I guess, weight, importance, consequence, implication of your action when you are beholding the compounding, aggregated, multiplicative effect of the thing over many years.

Gino Wickman
Exactly. Yeah. Well, I’ll stop there, so I think you’ve got it, but please ask if you want to dig deeper.

Pete Mockaitis
So, then when it comes to the flow, tell me more.

Gino Wickman
And so, we’re talking about energy and managing energy, which is certainly flow. So, like I said, when you shift to 10-year thinking, all of a sudden, your body calms down. You’re no longer having angst and feeling that urgency and that impatience, because now you realize there’s a lot you can accomplish in 10 and 20 years. When you lengthen that time horizon, all of sudden, your body calms down.

And in that calm state, just imagine what that just did to your energy. Now, all of a sudden, you’re making better decisions. You’re thinking better. You’re clearer. So, just the difference between feeling that urgency and feeling a calm in that state of calm, you are making much better decisions.

Pete Mockaitis
Well, that’s interesting. And sometimes I can think about these states just naturally arising when I’m trying to crush the email inbox, you know, like all these messages, “Let’s go, go, go, go, go. Move, move, move. Send, send, send. Archive, archive, archive. Forward, forward,” all that. So, there’s that state, which is fast, rapid, and can conjure up some angst along the way.

As opposed to if you’re at a strategic planning retreat and you’re just staring out the window and pondering what are the strategic goals and visions to be done over the years. And so, I could feel that emotional contrast and it is more fun and enjoyable to be in the big dreaming vision, strategy retreat, setting.

I guess I’m wondering, it could be easy to fall into old habits. And in the heat of battle, in the moment of urgency, do you have any pro tips on pulling it back up?

Gino Wickman
Well, actually, your example that you just gave was perfect in helping me give a clearer answer about that. Because, when I say shift to 10-year thinking, I’m not talking about going to a strategic planning retreat and sitting there staring out the window.

I’m talking about when you are sitting and ripping through those hundred emails that sucks, quite frankly. Two mindsets. One mindset is you are short-term thinking, you’re worrying about all your short-term problems, you want everything now, now, now, now, now, you are not looking past next week, compared to you are thinking in 10-year timeframes.

You clearly know what you want your life to look like 10 years from now, and you know you can get it because in 10 years you can accomplish anything. When you rip through those hundred emails, the answer, the response, the tone, the quality of the answer will increase with long-term thinking than short-term thinking.

So, that email is a great example, but now let’s go to every interaction and touchpoint between all the people you interact with on a day. Your friends, your family, your loved ones, your coworkers, your boss, whatever it is, when you are thinking in longer-term timeframes, when you get your body to calm down and see life in a longer timeframe, you respond better to people. You make a better decision in that moment, just like you would in answering those emails.

Pete Mockaitis
And I suppose I’m thinking about the actual internal physical state there. It’s good to have that perspective, and that does influence the state itself right there. I guess I’m just saying, it seems that it’s quite possible to get caught up in the moment all the time, any kind of context, whether you’re talking to somebody or you’re irritated by something.

Gino Wickman
Yeah, absolutely. And I’m not talking about something you’re going to snap your fingers in one minute and shift to 10-year thinking. This is a discipline. That’s why they’re called disciplines. You’ve got to change your neurons. Ninety-five percent of the planet’s neurons are only capable of thinking short term. And so, they’re making all these short-term decisions that most of them are not great.

To shift those neurons to thinking in long-term timeframes, you’re going to make better decisions. The other thought that comes to mind is, like, when I’m sitting in a meeting, whether that’s on Zoom or live or wherever it is, I just have this ability to cut through everything and see everything so clearly because I’m so calm in the moment. I’m not feeling any urgency. And for some reason, better answers come.

You’re tuned in more to everything going on because, again, you’re taking a long-term outlook. You’re not feeling like you have to accomplish everything right now. And so, it’s like, I feel it in my body right now, both sides of it. For the people that sit there in angst, feeling so hurried, they’re just not making great decisions for the long-term.

Pete Mockaitis
Yeah. Well, that’s a lovely statement there. It’s like, “I feel no urgency,” which is wild to hear from Gino Wickman, because I think a lot of us in entrepreneurial world, we think, “That’s one of the top things a leader entrepreneur needs is sense of urgency in order to execute and make things happen.” And you’re saying, “Well, quite the opposite.”

Gino Wickman
Yeah, exactly. And so, I like the word driven. So, you’re still going to be as driven as ever and you actually become more driven when you find this inner peace and have this calm. But absolutely, you don’t feel that urgency. And I get that it’s hard to believe if you’re sitting there in an urgent state right now, but I’m here to tell you, it’s possible and that’s why it’s one of 10 disciplines. There’s only 10, and when you apply all 10, look out, baby, because they have a synergistic effect on each other as well.

Pete Mockaitis
Well, do you have your pro tips, sort of like a stop, drop, and roll? If you find yourself getting hooked, sucked into the urgency, how do we shake it off?

Gino Wickman
Step one, take a deep breath. Just take a deep breath. It takes less than 10 seconds. Number two, remember your 10-year thinking. Remember your 10-year vision. Remember what you want. And then, all of a sudden, the right answer is going to come out. So, take the deep breath and shift to 10-year thinking and the right answer is going to come out.

Pete Mockaitis
All right. Understood. Well, let’s talk about being still.

Gino Wickman
You bet. Well, so this is a nice little tie to the deep breath I just talked about. So, driven people, by design, most really struggle with being still. And so, the discipline is being still. It’s discipline number four. Again, I just want to start with that bold statement, then the benefits, then the action. And so, the bold statement, if you will just simply sit in silence for 30 minutes every day.

The benefits, you will get more energy, more clarity, more creativity. more ideas, stuff comes up and down, I like to say, I’ll explain that to you in just a second here. You get downloads, you shed layers, you experience true freedom, calm, and your nervous system calms down. And so, the action is simply do it tomorrow morning.

So, tomorrow morning, we urge you to just maybe start with 10 minutes if you really struggle with this, but this is really hard for most people. Because, when we get still, when we truly get still, now this is one of four things. It’s meditation, it’s contemplation, it’s prayer, or it’s journaling. Those are the four we recommend. There’s a hundred other ways to do this, but start with one of those four.

For me, it’s mostly meditation, but I do all four of them, but it’s just being in stillness. And so, in meditation, in silence, the reason it starts to get uncomfortable for people is when we get still, all the stuff starts to come up. In other words, our bodies start to talk to us. So, the angst that we tend to feel, there’s stuff going on inside of us that happened through our life. It’s trauma that we’re carrying around.

And so, for me, most of them, when it’s in my chest, it has something to do with the past. When it’s in my stomach, it’s something about the future, but you will have sensations that come up, and your job is to pay attention to those sensations. Your body’s telling you something, and things will come down. I call them downloads.

When you really are in stillness and it’s a practice, you will get downloads. You will get answers to problems you’re trying to solve. You will hear things, see things. You will literally get downloads. And the net effect of all of it is your central nervous system calms down. Now we’re back to that flow state, being more calm when things are very intense, you’re making better decisions, you’re seeing everything where most people aren’t.

And so, I’ll shut up and let you ask your questions.

Pete Mockaitis
Well, that’s intriguing. So, sitting in silence, 30 minutes, prayer, meditation, contemplation, journaling, so I suppose, let’s cover all the things that we’re not doing. I suppose we’re not looking at any form of a screen along the way.

Gino Wickman
You got that right.

Pete Mockaitis
And we are not eating. We’re not talking to another human. So, that’s the idea, is that there is silence and we are, in a way, we’re mostly not doing much at all.

Gino Wickman
Right. Well, you’re not doing anything. So, yes, yes, yes to everything you said. So, total stillness, total silence, uninterrupted, so you are locked in some room that is silent and quiet. It’s okay if you’re hearing birds chirping or wind blowing, things like that, but, yes, you are uninterrupted. This is time for you and yourself to connect to your body in a big way. But, yes, yes, yes to every statement and question you just asked.

Pete Mockaitis
And so, then do you start with a question, or a prompt, or an intention, or it’s just nothingness, just blank-slate opening.

Gino Wickman
Yeah. And it depends on which form of stillness. So, let’s take them one at a time, okay? So, meditation, you know, there are a thousand meditation apps. There are a thousand meditation books. So, meditation, there are so many ways to do it. So, I’m going to give its simplest form, but just know there are many ways to do this.

But meditation is all about, again, sitting in silence, sitting in a chair, whether your back is leaning against it or sitting up, that’s okay, you’re going to hear a lot of different philosophies around that, but it is absolutely silencing your mind. And so, for me, it takes about 10 minutes for my mind to stop racing and go ultimately completely calm. And I get to a place where I can literally go 20 minutes without a single thought.

So, that’s where you want to get to. But believe me, if this is new for you, your mind is going to race for a while so just stay with it. So, yes to your question there because it is absolute nothingness in meditation. The goal is to have no thought, and when thoughts come up, you just stay aware of those thoughts and they pass. They come and they go and they pass. You’re just observing those thoughts. So, that’s meditation.

Contemplation is different because contemplation is you’re really contemplating something. You might be trying to solve a big problem. When I’m doing writing or solving, I will spend time in contemplation. A lot of great answers will come to me. In prayer, you’re talking to a higher power, whatever you believe in. So, yes, you’re saying words either out loud or silently.

And then in journaling, you’re sitting there writing. And the goal there is to just, it’s called hot-penning is just to write. You don’t want to do too much thinking, but you’re just literally writing. So, that’s where they’re each very different. And it’s, ultimately, about finding your own formula. I spend the most time in stillness and meditation, but I absolutely contemplate, pray, and journal when necessary.

Pete Mockaitis
And I’m intrigued, as we talk about flow, I’m thinking about Mihaly Csikszentmihalyi, and finding that balance associated with not being too lethargic, low energy, bored, dragging, and not being too anxious, hyped-up, whatever, as well as finding an appropriate difficulty, like, “This is not so easy, I’m bored. And not so overwhelming, I’m freaking out.”

So, we talked about a couple of approaches here along the lines of taking the 10-year perspective, taking a breath, having some silence to sort of bring it down, which is probably more necessary as you’re working with a very driven entrepreneurial population so often. I’m curious about the times when we need to pump it up. It’s like, “Oh, we’re feeling sleepy. Not into it. Just one of them days.” It’s like, “Ah, there’s a hefty dose of I don’t want to,” going on for whatever reason. How do we crank it up if we need to?

Gino Wickman
Well, if we’re still on the subject of stillness, because I can give you a couple other answers, but I want to stay on stillness with that, is sit silent for 30 minutes. So, when the race horse is burnt out and tired, sit in stillness for 30 minutes. It will, literally, recharge your batteries. It will re-energize you. You are burnt out.

Now, all of the 10 disciplines applied to your life will avoid all the burnout. So, I want to be careful not to teach all of them in answering your question about feeling burnt out, but start with 30 minutes of silence, and just do that for the next seven days, and you are going to feel your battery recharged. You’re burnt out because you’re going so fast and hard and you’re not taking a break. The 30 minutes of stillness is that wonderful break that recharges your batteries, and again does so many other things that I’m describing but it will recharge your batteries.

Pete Mockaitis
All right. Well, Gino, tell me, any other top do’s or don’ts you want to make sure to mention before we hear about some of your favorite things?

Gino Wickman
Well, I would jump to the three discoveries now. Discovery number two, all decisions are made out of love or fear. And what I want to teach there, it’s a very deep, heavy topic, but it’s so powerful and simple when you understand it, and it gets to what I was just talking about. And it’s understanding that our egos have been trying to protect us for a lot of years. And as a result, it has created protective layers that are not serving us well.

And so, every decision, emotion, thought, feeling we have is coming from love or fear. And that angst that I talked about, most of my decisions were coming from fear. Most of them now come from love because I went to the root of what was causing that. And what is at the root is to understand that your ego is hanging onto stuff from the past, protecting you from it ever happening again, and you can shed that.

It’s simply known as an energetic block inside of you that you need to remove. And when you remove that block, you start making better decisions because you don’t feel the need to protect yourself anymore. And so, it’s all about getting the ego to relax. Again, very deep topic. It’s the lengthiest chapter in the book, but a very, very powerful concept to remove the angst and to start to shift to more love-based decisions.

And then we go back to the emails you talked about, and the meetings that you’re in, and all these things going on. When all of those responses are coming from love, you are going to have a better life. You are going to have people that want to follow your lead. You’re going to get a better response from people in your life. And so, that would be the last little nugget I would throw out there.

Pete Mockaitis
And so, that’s a nice sort turn of a phrase, the ego relaxing, like, “Hey, chill out, dude. It doesn’t need to be all about you and being impressive, or winning, or shining, or performing, or dominating, or standing out, like, whatever, so just chill.” So, that sounds very useful. I’m curious, do you have any top perspectives, prompts, pointers that can get that ego chilled when it’s flaring up?

Gino Wickman
You bet. So, we offer 30 resources for shedding in the book. There are thousands of resources for shedding, as we call it. And so, again, now that you’ve grasped the concept that our ego has us hijacked and held in a prison, and it’s just simply trying to protect us, so, please, its intentions are good. It is still trying to protect us from saber-toothed tigers because it thinks every threat now in business and in life is a saber-toothed tiger, so it’s trying to protect us. Its intentions are good.

And so, great disciplines are to be aware. So, just be aware. That’s the final root of that second discovery that I’m talking about. When you start to become aware that this decision, thought, feeling, emotion came from fear, or this thought, feeling, emotion, decision came from love, it’s just an awareness thing. And when you notice the ones that are coming from fear, you can start to chase it back to what’s really going on.

And so, awareness is the first thing I would suggest. This takes practice. But, you know, assuming talking to your audience out there, on average, you’re going to be around for another 40 years. Invest a year in this. Invest a year in just being aware of watching your ego operate, and it will start to relax. Become aware of when it’s trying to protect you.

When you find yourself being reactive to someone else, something they said, that is your ego. You should never react to anything. You should and can respond to things. But when you’re reactive, then they’ve got a hold of something going on inside of you. So, just be aware. That would be the first tidbit I would offer.

Pete Mockaitis
All right. Well, now let’s hear a little bit about your favorite things. Can you start us off with a favorite quote, something you find inspiring?

Gino Wickman

Yeah, so my favorite quote is, “You get everything out of life if you help enough people get what they want.”

Pete Mockaitis
Oh, Zig Ziglar, very nice. And a favorite study or experiment or piece of research?

Gino Wickman
We talked about stillness. And there was a study done with hundreds of people that would go into a room and there was a button that, if they hit the button, it would give them an electric shock that hurt. And so, what they were told to do is sit in stillness and silence for 30 minutes.

And if they didn’t hit the button, they receive some financial reward. And so, in that study, most people hit the button, and they all received the shock before the study so they knew the pain of the study. So, all agreed they do not want to feel that pain again. But sitting in stillness for 30 minutes, most hit the button because it was more painful for them to sit in stillness, like we talked about where things come up.

And one particular, I wish I could remember the number, but one particular subject, hit the button something like 63 times. I mean, some ridiculous number. So, just that really powerful insight in how we human beings struggle with being with ourselves.

Pete Mockaitis
All right. And a favorite book?

Gino Wickman
Letting Go by David Hawkins.

Pete Mockaitis
Okay. And a favorite tool?

Gino Wickman
My legal pad. I’ve been running everything in my life from a legal pad for 37 years.

Pete Mockaitis
And a favorite habit?

Gino Wickman
Favorite habit is we talked about, is stillness meditation.

Pete Mockaitis
And is there a key nugget that you’re known for, a Gino sound bite that gets quoted often?

Gino Wickman
Probably the most common one is “Vision without traction is hallucination.”

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Gino Wickman
Yeah, I would say two directions. So, if you love what you heard and Shine is appealing to you, I would pick up the book Shine. You can get it at any retailer. But if you go to our website, The10Disciplines.com, you’ll find out about all things 10 disciplines. But you could also go to my website, which contains all of my content that I’ve created, GinoWickman.com.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for someone looking to be awesome at their jobs?

Gino Wickman
Well, what I would suggest is go to the website, The10Disciplines.com, and just download the free chapter and read those first 27 pages and see if it pulls you in.

Pete Mockaitis
All right. Gino, thank you.

Gino Wickman
My pleasure.

1080: How to Say No When the World Demands Yes with Dr. Sunita Sah

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Dr. Sunita Sah reveals the dangers of compliance and offers strategies for building the skill of defiance.

You’ll Learn

  1. The powerful force that makes saying no so difficult
  2. How to disagree while still being a team player
  3. A super sentence to make defiance easier

About Sunita

Sunita Sah is a national bestselling author, an award-winning professor at Cornell University and an expert in organizational psychology. She leads groundbreaking research on influence, authority, compliance, and defiance. A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. 

Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York.

Resources Mentioned

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Sunita Sah Transcript

Pete Mockaitis
Sunita, welcome!

Sunita Sah
Thank you. It’s wonderful to be here.

Pete Mockaitis
Well, I’m so excited to dig into some of the wisdom in your book, Defy: The Power of No in a World That Demands Yes. Could you kick us off with a particularly intriguing, fascinating discovery you’ve made about us humans and defying from your research?

Sunita Sah
Yes, absolutely. I mean, this book really came from decades of research and also my own personal experience growing up as a good girl, really. I remember asking my dad when I was quite young, “What does my name, Sunita, mean?” And he said, “In Sanskrit, Sunita actually means good.” And mostly I lived up to that.

So, I did what I was told, got up when I was told to, went to school on time, did all my homework as expected, because these are often messages that many of us received in childhood, not just from parents, but from teachers and the community, it’s to be good. And what does that really mean? We think it’s to fit in, to obey, to do as we’re told.

And that’s the dynamic that becomes very familiar to a lot of people, I’ve found, that we start equating compliance with being good, and defiance with being bad. And then when we grow up into adults, it becomes very difficult for a lot of people to defy because it has such a negative connotation. And it becomes so hard to defy an order, even an unspoken one, from an authority up here or even a stranger.

And so, when we actually need to resist something, to do what we think is the right thing to do, it becomes very difficult, indeed.

Pete Mockaitis
Wow! And so, when you say good and bad, we don’t just mean, you know, kind of desirable and pleasant, but rather morally, ethically, good, bad, like noble and/or evil.

Sunita Sah
Yes, absolutely. That’s what we think. We think the right thing to do is what we get told to do a lot of the time because we often think people in authority know best and we would often hope for that, but it’s not always true. So, what happens when we need to resist that? That becomes really important. And even if we think about, like, our workplaces, what do people mean by a good employee? It’s often someone who’s seen as going along with things, being agreeable, doing what their boss wants them to do.

And when we start equating our moral behavior in terms of how well we complete a task or how well we obey our boss, things become really constrained to just the cubicle that we sit in, and we forget about the larger picture, what’s going on, the larger impact to other people, to ourselves, to society in general. And that can really erode the soul at times. It can be soul-destroying, in a way, if you keep bowing your head to other people and disregarding your values.

Pete Mockaitis
Absolutely. Well, this is so big and there’s so many directions we can run with it, so let’s go with your book. So, what would you say is the big idea or core message there?

Sunita Sah
It’s really to reframe defiance, because I’ve been so fascinated by what that single powerful word, defy, means for such a long time. And if I ask people, you know, “How many times have you wanted to object to something or opt out of something, but you end up just going along with it, you end up swallowing your words?”

And we think that it’s so good to be compliant, but when I really delved into the research, and I conducted my own research, I really saw how compliant we are and it can end up causing serious problems. So, for example, one survey found that nine out of 10 healthcare workers, most of them nurses, felt too uncomfortable to speak up when they saw a colleague making an error.

And it’s also not just in medicine, across industries, another one found that in more than 1,700 crew members on commercial airlines, only half of them spoke up when they noticed an error. So, these are situations you want people to be speaking up, right? And so, you start to wonder, “Is it sometimes bad to be so good? And what do we actually sacrifice by being so compliant?”

And when I spent more time looking at this and finding this dynamic in so many areas, even when it’s not life and death, what I found that I think is crucial and really substantially changed how I think is that we’ve simply misunderstood what it means to defy.

So, I came to this revelation that we need a new definition for defiance because this old definition that often has negative connotations is that to defy is to challenge the power of another person, openly and boldly. Whereas, my definition of defiance is simply to defy is to act in accordance with your true values when there is pressure to do otherwise.

So, it becomes this positive force, a proactive, even pro-social force in society because, if we think about all our individual acts of compliance, of consent, of dissent, they really build the places that we live in, our workplaces, our homes, our communities.

And that’s why it’s really important to understand what we mean by compliance, by consent, by defiance, and how to live a life really aligned with your values.

Pete Mockaitis
This is very powerful stuff, and the word defy really has a lot of power to it. And thinking from an American context, in some ways, we celebrate it, like, “Yeah, to defy, we’re going to defy King George, and revolution. This country is born and we have freedom because we defied,” or, “We are going to defy the injustice of slavery,” or, Rosa Parks.

It’s, like, it sparks within us something beautiful and strong, and we dig it. And yet, when push comes to shove and we’re right there in the emotional moment, we don’t have good pleasant hero-vibes associated with defying someone who’s right in front of our face.

Sunita Sah
Yeah, that’s exactly right. I mean, there’s so much in what you said about what our image of defiance is and what defines actually can be. So, one aspect is, as you said, that in America, we’re sort of valued for being free-thinkers and we like our agency and independence. And yet in my research, I found that there’s such a high level of compliance.

Like, even a very simple one with no consequences for saying no, if you give people two options, option A and option B, just giving them the choice, pretty much everyone over 95% chooses option A because it’s just much better for you, right?

But if you have someone just telling them to choose option B with absolutely no consequence if they said no, it’s just a stranger, I find really high levels of compliance, going up to like 85%, which is ridiculous. And when they have an opportunity to change their mind in private, they will do so. So, it really shows the difference between what our public behavior and our private preferences.

And what I aim to do is really get that gap mitigated so people can act in alignment with what their preferences actually are. And responding to what you just said about our image of defiance, one of the myths about defiance is that it has to be loud and aggressive and maybe violent. It is about revolution, but it doesn’t have to be. It can be done in a very quiet way.

And really done in a way that’s more natural to us. We don’t have to change who we are. It’s just a skillset. It’s not a personality. And so, once we learn to defy, that is key to sort of making better decisions, in general.

Now, if we think about Rosa Parks, because she is famous for her no on the bus, but she actually complied many times before with segregation laws before she said her famous no. And so, we have to think about, like, we can be compliant one day and defiant the next. We have to choose the time where it’s going to be sort of both safe and effective.

Now you could argue that it wasn’t actually safe for Rosa Parks, it was never going to be safe for her, but she made that particular decision that day, even though it was preceded by probably hundreds of moments of compliance. And that gives us hope because it’s not about defiance just being an emotional response.

Yes, it can be based on some emotion, it can be based on her belief of really believing in equality here and wanting to stand up for something, or sit down for her principles. But it really is connecting with our values and learning how to defy, because that is the one thing that many of us have not been trained to do. We’ve been so trained in compliance, we don’t actually know once we decide to defy, we don’t actually know how to do it.

Pete Mockaitis
Well, so I’d actually like to dig into some of the details there with that 90% of folks will pick A over B, unless someone tells them, “Hey, pick B.” Could you zoom us right into that social psychology experiments in terms of what is A and what is B? What are people being presented with?

Sunita Sah
Right. So, I conducted a series of experiments, mostly in the US, where I have people pick between two different lotteries. So, they’re different prizes in the lotteries, but lottery A is twice the expected value of lottery B. It’s just worth so much more. So, of course, most people are going to go with lottery A. It’s the superior lottery. And why would you not choose it?

But if I pair them with a stranger, and just call that stranger an advisor and the participant as the chooser, and the advisor then says, “You should go for option B,” because either they know or they don’t know that the advisor is actually going to be paid more if they get to choose this option B. So, they’re really giving them bad advice, poor quality advice.

What happens is, even when the choosers, the participants, have full information, they feel too uncomfortable to say no to this stranger. And so, they go with option A, and they say it’s because of this social pressure to go along with people around them. And what I’ve found in my research is one aspect of this social pressure I call insinuation anxiety.

And it’s a distinct type of anxiety that we have when we worry about our non-compliance with another person’s wishes, that it’s going to be interpreted as a signal of distress. It’s going to insinuate that the person is not who they appear to be or should be.

So, for example, if your doctor tells you to do something, it’s quite difficult to say no because it insinuates that they can’t be trusted, they’re incompetent. And we don’t like to do that. We don’t like to do that with our friends, our peers, our trusted advisors, our colleagues.

And so, this aversive emotional state that we have keeps us quiet and compliant, and it’s actually quite powerful. It could range from, for example, something small, like you’re at the hairdressers and they’re saying, “Trust me with this new haircut,” and they’re cutting away and you just want to say, “Stop!” A lot of people, if you’re like me, find it very difficult to say so. We might just smile and say, “That’s great,” and even tip them at the end of the day.

Or it could be the life-and-death decisions that I’m talking about, the nurses unable to tell a physician that they’re making a mistake, or the co-pilot unable to tell the pilot that they think this is the wrong way to go. So, that force, that insinuation anxiety, this reluctance to signal distrust to someone else, because we don’t want to insinuate that they’re untrustworthy, is really quite powerful.

So, we have to understand that it comes up in these social interactions that we have, and figure out how we can decrease that social pressure so we can overcome insinuation anxiety and speak up for what we think is the right thing to do.

Pete Mockaitis
You know what this brings up for me is, just recently, I was trying to upgrade some internet speed, so I called up Comcast Xfinity, which is an infamously unpleasant experience for folks. And I was speaking with someone, and they said, “Oh, yeah, well, this plan will have 300 megabits per second upload speed as well.” I was like, “Oh, okay, well, that’s pretty good.”

But when I looked at the website, it says 41 is the upload speed. And it was interesting because, like, before my eyes, I’m looking at one thing, he is telling me another. And I said, “Well, could you help me understand why it is I’m looking at 41 and you’re saying 300?” He was like, “Oh, well, you know, recently they upgraded the speed.”

It’s like, “Okay, that’s cool. It’s plausible that upgrade hasn’t made it over to the webpage that I’m looking at yet. Could you send that to me so I could see what you’re looking at?” And for whatever reason, it wasn’t sending. And it was wild how, even though I’m looking at it with my own two eyes, I’m thinking, “Well, this guy works for Comcast Xfinity. He’s saying this with conviction, and that he has some sort of reference,” and I was just stuck.

We went through, we went in circles for more than an hour on this matter because I had to figure it out for myself, it’s like, “Well, I guess we’ll get it and I could see for myself, and if it’s no good, I’ll cancel it.” And so, that’s where we landed.

And even in, like, a social status-y position, I guess, like, I am the customer, this is a customer service person. I will never see this person again. But I could not bring myself to reject fully his assertion. It’s like, “No, you are wrong. I’m looking at it with my eyes. I reject what you say and we’re done with this conversation.” I could not bring myself to do it even in the rosiest of circumstances, and our compromise was, “Well, I guess I’ll see what happens.”

Sunita Sah
That’s how difficult it is because it seems so confrontational. It seems like you’re implying that this person is lying to you, lying straight out. And that’s so hard to do because, as a society, we value integrity so much. We do not want to be known as being an untrustworthy person.

And that’s why it becomes so difficult to tell someone else that, “I don’t think you’re telling me the truth here, right? This is my experience. I’m seeing something different and so you must be wrong.” It’s just so hard to say. And that is classic insinuation anxiety.

Pete Mockaitis
Well, and if anyone was curious, sure enough, the speed was 41, as my eyes told me in defiance, or in contradiction, I should say, of what he had to say.

Sunita Sah
Did you cancel? I’m dying to know if you canceled.

Pete Mockaitis
Well, I mean, once AT&T is hooked up, I’m canceling that one, so they’ve lost me. And sort of that’s how that unfolded. Okay, so it’s powerful. It’s in us. And so, we’ve got these emotional learned things all hooked up in our brains and emotions and nervous system that, “Oh, compliance is morally good and noble and wholesome, and defiance is bad or evil, objectionable and not something you want to do.”

So, then that is a bit of a pickle. So, can you share with us, before we get into the how, just kind of what sorts of goodness is on the other side if we manage to overcome this? Could we hear a tale of perhaps a professional who got really good at defiance and what kind of cool results that opens up for them?

Sunita Sah
I mean, for me, this was my journey from learning how to be bad at times, what people might say bad at times, because I went along to get along. I was good. I listened to what teachers told me. I just did what I was told. And then when I found that, like, teachers can be unfair and people can make errors, it just dawned on me that, if I really wanted to be living up to the values I thought was important, I had to learn how to defy.

And so, I found that these five stages of defiance, which is part of the skill of learning how to defy, and stage one is actually pretty important because this is one that people might be able to relate to, that you might be able to relate to in just what you were telling me about your experience with Comcast, is that the first stage is tension.

We have this tension between what is happening, the situation, what’s expected of us, and what we actually think is the right thing to do. And that tension can manifest in different ways, right? Some people just feel deeply uncomfortable. Some people feel a knot in their stomach. They feel some general unease, a tight throat. It manifests in us in different ways.

So, getting used to that sign is really important because that first stage of tension is really important to register and acknowledge to ourselves. And that’s like moving to the second stage, because what we often do is say it’s not worth our doubt, it’s not worth our anxiety, and so we sweep it away.

But after I learned how to defy, and what I’ve seen in many of the people I’ve interviewed, and in my research, is that if you can get to stage five, which is the final act of defiance, that tension that you had in the first stage, it just dissipates. So, if you just try to sweep it away at the beginning and say, “It’s not worth it. The other person knows better,” it comes back, it stays with us. We feel a lot of resentment.

And even though we often think that, “Oh, I’m going to upset someone,” “I’m going to lose a relationship,” “I’m going to lose my job even,” we don’t think so much about the costs of compliance, which can be significant. This tension, this anxiety, this stress, it can keep us up at night. It can lead to chronic inflammation, burnout, dissatisfaction, so many things.

Whereas, if we can live in alignment with our values, that tension dissipates, we feel more joy, we feel more authentic, and ultimately, it’s a more honest life. We feel like we’re making progress. We can be more of ourselves, which is something that, you know, we don’t want to give our soul away to be a good employee, right?

And so, that’s something that we really have to remember that, on the other side, that living a life aligned with what you think is the right thing to do is really reclaiming your agency. It’s very powerful.

Pete Mockaitis
It is powerful. That’s a good feeling. I want to zero in on the tension point. I think it’s also possible that you can defy and then have lingering worries of, “Oh, no, have I upset them? Is our relationship now in a bad place? Oh, are they going to come back at me in terms of retribution? Or are we no longer…?” whatever, dah, dah, dah. There’s any number of, like, little anxious worries and upset-ness that can linger with us post-defiance. What do you think about those?

Sunita Sah
Yeah, and these are the things that often keep us silent is because we have these worries before we defy. And, defiance in itself, and compliance actually, both are inherently risky, in a way, like, neither action is like risk-free because there could be great harm that comes from compliance. We’ve seen that in history, that unchecked compliance can lead to devastating consequences.

And so, this aspect of regret, a lot of people regret not speaking up when they could do. That’s a huge aspect of the cost of compliance. Do we regret defiance? Maybe sometimes we do if we haven’t thought about, “Is this the right place and time?” So, one of the aspects of considering, “Is this situation going against my values?” is one question that we can ask ourselves.

And then, “Is it safe? And will it be effective?” And that’s a very individual choice of learning how to defy and when to defy is figuring out. You know, Rosa Parks, as I said, it wasn’t safe for her. She received many death threats from her action, and yet it was effective. It was effective. And she made a strategic choice that day. And she had, like, a couple of really good examples.

When she was a child, she saw her own mother refuse to move on the bus for a white passenger. And that must have stayed with her. And I talk quite a bit about this sort of ripple effect of parents because I was brought up in a pretty compliant environment myself, and my mom especially, I thought was very compliant until one day I saw her defiance, and that stayed with me.

And so many people have told me about the ripple effect of their parents. So, it’s a great role model for that. But she was very strategic in that she waited for that particular moment to say no. And she had the community behind her, and she could make a difference.

So, understanding what your own defiance calculus is and knowing that you’re acting in alignment with something that’s really important to you, really reduces that element of regret of, you know, this is something that you feel that you have to speak up when it matters most.

Pete Mockaitis
Oh, that’s great. Great thinking there in terms of it’s like our default mode is compliance and that is profoundly suboptimal because compliance may or may not be the right answer, all things considered.

And so, at the very least, if we can stop and say, “Hey, does this match my values? Is this safe? Is this effective?” It’s like, “No, I’m doing lottery A, of course. And then that’s that,” is super handy. And then occasionally, the decisions get rather tricky in terms of, “Is this the time and the place for my defiance?”

Sunita Sah
Yeah, absolutely. That’s a wonderful summary. And I think you’re right as well, it does get tricky for people, like, “How do you decide?” And I always say, ask yourself, “Is it safe enough? Will it be effective enough?” Because if we say, “Is it safe? Is it effective?” we could just use that as a rationalization to never act, right?

Pete Mockaitis
Oh, sure.

Sunita Sah
Because it’s never going to be 100% safe. It’s never going to be 100% safe.

Pete Mockaitis
“Because this person could flip out and assault me.” “How dare you pick lottery A? Are you saying I’m an idiot? Aargh!!”

Sunita Sah
Yes, even though the chances of that were pretty slim with everybody around you, and you know you’re taking part in this particular experiment. But it’s true that people will have a different calculus because it is a very individual choice. And many people defy even when they don’t know if it’s going to be effective because they so strongly believe in doing what they think is the right thing to do in that particular situation.

Pete Mockaitis
But just to really highlight, as you’re doing the calculus, you’re weighing it out, the resentment and regret on the side of compliance when that was not worthwhile, will often weigh much stronger psychically than the worry of, “Uh-oh, is something bad going to happen?”

And one more piece I think is undervalued in the weighing of compliance versus defiance is that, like a boss in particular, I love it when I get smart defiance in terms of, so I bought this business, Cashflow Podcasting, our CEO is fantastic, and so I am an owner. And so, she could just do the things I say, but some of the times, she really proves how exceptionally competent and capable she is, in my own estimation, is when she is telling me well why I’m wrong.

I was like, “Hey, what if we change the survey to have, like, 12 options here?” And she’s like, “Well, I mean, we could do that, but my concern is that they will simply not reply because it will be overwhelming with too many options.” I was like, “Okay, yeah, you’re right. It’s like you have told me why I’m wrong in an excellent way that supports what we’re trying to accomplish here. I value that.” As opposed to, if you have a total sycophant, who is like, “Okay, yeah, whatever you say, Pete. You’re the boss,” then we’re getting suboptimal outcomes for what we’re working on.

Sunita Sah
Yeah, absolutely. To be a good boss, to be a good leader, you don’t want just yes-people around you because you’re not going to have any creativity, you’re not going to have any innovation. It’s really the death of creativity in that aspect. If you want your business to succeed, if you don’t want a high turnover, you need to really reward defiance in your workplace and see it as this positive aspect.

And so, creating those environments where people feel that they can speak up, so it’s great that your assistant can speak up to you, right, the people that you work with can speak up and say, “Actually, this would be my concern if we went down that line.” And that it’s effective as well.

So, I found like the two main reasons that people don’t speak up in the workplace is that they don’t think it’s safe, they think there’s going to be repercussions for them speaking up, or that they don’t feel any fear. They think it’s safe enough but they’ve spoken up many times before nothing happens so it’s not effective anymore.

And so, if as a leader, we can like create workplaces where people will not be penalized for speaking up, and you take action and show that it’s effective when they do come up with a fantastic idea, or that they stop you doing something that would have thrown the business off a cliff, then that is wonderful that we can create those places that’s going to be far more successful and retain far more people for the long term.

Pete Mockaitis
Beautiful. Well, so can we zoom right into the heat of battle, there’s something coming our way, we think, “Hmm, it doesn’t seem quite right to me.” We’ve got our five stages. Can we hear, what are the stages? What does it feel like? And what’s our best practice to move on through and defy effectively?

Sunita Sah
Yeah, so these five stages are really helpful to think about, like, once we get really experienced with the defiance, we might not go through all of them. Some of us at the beginning might go back and forth, but they’re useful, it’s a useful framework. So, as I said, stage one is tension. It’s like that tension that you feel somewhere.

Sometimes we know that something is wrong before we’ve even consciously registered it. But I’m not talking about like a gut feel here. I’m not talking about an emotional reaction to something. I’m talking about that tension between what’s expected of us and what we think is the right thing to do.

So, here, we want to think, “Why am I having that tension?” and acknowledge it to ourselves. So, stage two is really acknowledging there’s something uncomfortable here and trying to understand why. And the reason I say that is not just a gut feeling, is that there’s different types of tension that we can experience from our gut, right?

One is expert intuition that we’ve done something so many times before, we know that this is the wrong thing to do in this situation, or, like, this is the way that we should go, and we know it instantly once we see a particular pattern.

So, the best way to describe this is like a chess grandmaster when they see a pattern on the board. They’ve experienced it many times before. So, you need a predictable environment, immediate feedback, hundreds of repetitions to get that expert intuition.

Gut feel is something different, and it could be expert intuition or it could just be our biases, and be able to distinguish between the two is really important. So, we have that tension, we acknowledge it, we figure out what it means, and that’s stage two, stage one and stage two.

Then stage three is one of the critical stages. And this is really just vocalizing your attention externally to someone else. So, it can be something as little as, “I’m not comfortable with that,” or, “What did you mean by that?” or, “Can you clarify that?” So, it’s asking questions and just stating that you’re uncomfortable.

And the reason this stage is so critical is due to a number of things. First of all, the research shows that if you can get to stage three, you’re much more likely to get to stage five. So, learning how to get to stage three, and those little questions or clarification things are really important because, once you ask for clarification, you raise volume on the situation, you change the environment somehow.

And you’ve put it out there that you’re not comfortable, which means you can’t go back in time and then say, oh, you were fine with it to begin with if you comply. That cognitive dissonance can’t kick in if you’ve already said that you’re not comfortable with it. So, that’s stage three is just, you can still be in a subservient position. You can just be asking your boss for clarification here.

Stage four is when you actually say you can’t comply, that you can’t go along with this. And you could have conditions, “Unless this happens, or that happens, or this happens,” or you can’t go along with it because of these concerns. And then stage five, as I said, is the final act of defiance, that you say no, you don’t go along with it, and that’s when you see that tension dissipate.

Pete Mockaitis
Okay. Well, what I like a lot in step three, escalation, is it sounds like you can vocalize anything any way professionally in terms of like and then it is very helpful for us, in terms of you say, “Oh, we could do that. Although, might that result in this?” And it’s just, like, super friendly, super professional but you have articulated something. And just doing that does a lot for us.

Sunita Sah
Exactly. This is where people can defy in their own unique way with far less angst than they used to have, because we need to get rid of the myth that defiance is a particular way or a particular personality. We can do it in a way that feels most natural for us and becomes comfortable. So, we can practice that even if it’s just a little script.

I love this, “What do you mean by that?” When we hear something in a meeting and we don’t think it’s quite right, it’s like, “What do you mean by that?” then the other person has to repeat it and explain it. And if there’s like some logic that doesn’t make sense, then everybody else gets to hear it too. And what you’ve done is you’ve put it out there, you’ve changed the water in which everybody is swimming.

And even that person that’s saying that thing might think, “Oh, okay, maybe it isn’t such a good idea.” Maybe they will, maybe they won’t, but people have heard it, you’ve heard it, and that makes a big difference. So, it’s just a small thing that you put out there in the environment that can make a massive difference.

Pete Mockaitis
“Sunita, what I mean is we should break the law in order to get more money.”

Sunita Sah
“Can you just clarify that? Can you clarify?”

Pete Mockaitis
“Like, that’s kind of what I was worried about.”

Sunita Sah
Right. Interesting. You see, now it’s out there and everybody’s heard it.

Pete Mockaitis
Very good. All right. Well, so then, when you say scripts, I love scripts. Can you give us some other favorite turns-of-a-phrase that work wonders?

Sunita Sah
Yeah, so I have to stress “What do you mean by that?” It’s such a great one that I use over and over again. It’s so simple. Just, “I’m not comfortable with that.” Like, for example, when you were talking to them about your internet speed, and you know the fact that it’s different to what you’re saying, “I’m not comfortable with that.”

It’s a great opening into, “Yeah, I’m not sure that’s quite right for me, you know. I’m not feeling comfortable here. What can you say to make me feel more comfortable?” And then they will be acting with conviction, it’s like, “I’m still not comfortable with this,” right? It’s sticking to it at that point. So, they’re two great ones, “What do you mean by that?” “I’m not comfortable with this.”

“Can you clarify? Can you clarify?” again is another one. Just use those three. And then the other thing that you can do is think about many of the situations that need our defiance are ones that we’ve experienced again and again. As I said, Rosa Parks had been on that bus many times before. She’d experienced it, many other situations before.

So, think about the situations that we’re in that we comply that doesn’t sit right with us, and then think, “What is it that I wish I would have said or how I could have said it?” Because sometimes we can follow up, like, if email is easier for you, you can maybe compose like a very polite email. And I did this quite recently, “Oh, could you help me understand why this decision was made? Any clarification that you can give would be greatly helpful.” And, actually, the decision got reversed, which I was amazed about.

So, just asking those questions, you’re still in a subservient position, but you’re defying, you’re on the stage to the final act of defiance. And even those questions can jump you straight up to stage five.

Pete Mockaitis
And I’m thinking about any general pointers or principles to bear in mind. If we’re worried that if we defy too often, does it seem like, “Oh, you know, Sunita is not a team player. She’s difficult to work with. She’s selfish”? Any thoughts on how we can defend against negative reputational impacts?

Sunita Sah
Yeah. So, a few things there is, first of all, I’m not talking about cooperation. We can all be cooperative, we can all be team players, but often the best thing as a team player is to point out if you’re going down the wrong track. So, the people that you work with that tell you their concerns, do you see them as being difficult or do you see them as being really helpful?

So, a lot of this is to do with how it’s communicated and whether you’re offering great ideas or avoiding huge errors. And again, it depends on the workplace. So, if you’re in a workplace that really can see sort of the benefits of people not being 100% compliant, right? There are some workplaces where you might not be able to do that at all.

But, hopefully, in most of the healthy workplaces that we’re in, when you are defiant, it’s going to be something positive, not just for you in terms of, like, your selfish needs, but for the organization as a whole. And when I look at, like, I’ve interviewed whistleblowers and things, what I’ve found is that these whistleblowers are not doing this for selfish reasons.

If they were, they would not say anything at all because some of the costs of whistleblowing are huge. They are really huge. They take a big toll on people. And I’m not saying that we should be whistleblowers, but actually these people are the ones that really believe in the mission of the organization, and they want to bring the organization up to align with the values that they say that it has. That’s what concerns them.

And so, the people that are defying are actually defying from a great place. It’s the people that are just complying, even when they know that something is wrong, that leads to the negative outcomes most of the time. But I would also add to that that we choose when it’s the right time and the right place for that defiance to be effective, and to be seen as a team player.

Pete Mockaitis
Well, any final thoughts, top dos and don’ts to make sure to mention?

Sunita Sah
Absolutely. So, one of the key things that, you know, once you’ve learned the difference between compliance and defiance and consent, because there’s differences in those aspects, the five stages of defiance, and really got rid of the myth of defiance as being something negative, the key thing that I want from people is that those people that say they want to defy but they don’t know how is to know that it’s not a personality, it’s a practice, and it’s a skillset that we can all learn.

And it’s not just for the brave, for the extraordinary. It’s available and it’s necessary for all of us, and it’s to start building up that skillset. So, I have a defiance compass that asks three questions, “Who am I?” So, it’s really understanding your values and what you stand for. “What type of situation is this?” This is the safety and effectiveness that we were talking about. And then that last question is, “What does a person like me do in a situation like this?”

And this is tapping into your aspirational self to really understand, “If I am a person who values integrity or justice or equality…” whatever you value, “…what would I do in a situation like this?” And that really gets us in alignment with who we aspire to be, who we want to be, rather than regretting by not failing to put our values into action.

Pete Mockaitis
Beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Sunita Sah
“Under duress, we don’t rise to the level of our expectations. We fall to the level of our training.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Sunita Sah
Yes. So, I actually really like the Milgram studies, the Obedience to Authority studies. To some people it’s controversial, but what I find really fascinating about these studies, and there’s been a series of them, is that people really often focus on that stark delineation between those that comply and those that defy.

But if you delve into the actual participants, and we’re talking about the study where subjects came in and they were told that they were taking part in a learning experiment. And what actually happened was the experimenter asked them to give harmful electric shocks to another person. And what Milgram found was that two thirds of people would go ahead and give electric shocks up to a very fatal dose of 450 volts just because somebody else told them to.

But when you look at those participants that did comply, they’re not just happily giving the shocks. They’re actually showing signs of nervous behavior. You know, they’re stuttering, they’re sweating, they don’t want to do it, they just don’t know how to say no.

And that gives us a lot of hope in that if we can learn how to defy, then we don’t have to be those people that are pushing the lever for 450 volts when we don’t want to.

Pete Mockaitis
And a favorite book?

Sunita Sah
Animal Farm by George Orwell.

Pete Mockaitis

Okay. And a favorite habit?

Sunita Sah
Oh, a daily walk every single day. If I can do it first thing in the morning, it just sets me up for the day.

Pete Mockaitis
All right. And is there a key nugget you share with folks that really seems to connect and resonate with them, they quote back to you often?

Sunita Sah
I would say the definition of defiance is one that they come back with, like just learning sort of what defiance actually is. And then also learning the difference between compliance and consent. If you have a minute, I can really quickly take you through the difference between that.

So, compliance is what we have been talking about, something that we were socialized to do, that we slide into it. It’s usually some external force that causes us to do so. But when I think about consent, I take informed consent in medicine and I apply it to other decisions that we make. And for that, we need five elements.

We need capacity, so not being under the influence of drugs or alcohol or being too sick. We need the brain capacity. We need the knowledge, but it’s not just the information. We need the true understanding, which is the third element, like a real grasp of the risks and the benefits and the alternatives.

Then the fourth element is this freedom to say no, because if we don’t have the freedom to say no, it’s merely compliance. It’s not consent. And if those four elements are there – the capacity knowledge, understanding, the freedom to say no – then the fifth element is your authorization, your true yes and your true no.

It’s very different to compliance. Your true yes, consent, is radically different to compliance even though people conflate the two.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Sunita Sah
You can go to my website, which is SunitaSah.com, S-U-N-I-T-A S-A-H dot com. I have a newsletter on Substack which is free to subscribe. It’s called Defiant by Design, and you will get more things, more knowledge about defiance, compliance, and other research on personal and professional growth. And also, you can connect with me on LinkedIn and Instagram. That’s all there on my website.

Pete Mockaitis
Okay. And do have a final challenge or call to action for folks looking to be awesome at their jobs?

Sunita Sah
Have a mindset shift as to what do you think about defiance being a particular way. And then just ask yourself, when you’re in a situation, “Does this situation go against my values? And what would a person like me, with these values, do in a situation like this?”

Pete Mockaitis
All right. Sunita, thank you.

Sunita Sah
Thank you very much.

1078: How to Stop Playing Small and Achieve Your Greatest Goals with Richard Medcalf

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Richard Medcalf gets to the heart of why so many high achievers get stuck—and offers a transformative solution for reaching the next level.

You’ll Learn

  1. Why strategy alone won’t get you to the next level
  2. The signs you’re playing too safe or slow
  3. The bold reframe that leads to a more meaningful life

About Richard

Richard Medcalf describes himself as “what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender”.

He is the founder of Xquadrant, which helps elite leaders reinvent their ‘success formula’ and multiply their impact. His personal clients include CEOs of billion-dollar corporations, successful serial entrepreneurs, and the founders of tech ‘unicorns’.

Richard has advised the C-Suite for over 25 years. After a Masters at Oxford University, where he came top in his year, he joined a premier strategy consultancy and later became the youngest-ever Partner. He then spent 11 years at tech giant Cisco in an elite team reporting to the CEO.

Richard is bi-national English/French, lives near Paris, and is happily married and the proud father of two. He has an insatiable love for spicy food and the electric guitar.

Resources Mentioned

Thank you, Sponsors!

Richard Medcalf Transcript

Pete Mockaitis
Richard, welcome back!

Richard Medcalf
Hey, Pete, it’s good to see you again.

Pete Mockaitis
Well, it’s funny, the last time I saw your face it was on LinkedIn, and you were hanging out with Richard Branson at his island, and I was like, “Whoa, these strategic initiatives Richard has been talking about seem to have paid off for him.” Can you tell us a bit of the story there?

Richard Medcalf
Yeah, and actually what I’d like to say is, it’s true, but I like to say it, which is that Richard Branson, actually, was the first person to officially ask me for a copy of my new book, which I think is quite a nice story to get. Yeah, I’ll tell you how that happened. I was realizing, I was thinking, “You know what, I need to be doing a bit more speaking.”

So, I pinged a few people that I knew, including one person who’d been on my own podcast, The Impact Multiplier CEO, and I pinged him. I hadn’t spoken to him for a couple of years. He’s a CEO, runs a really interesting business in the US, a very successful guy. And I said, “Hey, just wondering, if you know any events? Are you part of a CEO forum, a YPO group, some kind of group that I might be able to speak at because I think I’ve got an important message?”

And he said, “Oh, I can’t believe I didn’t think about you. I read all your newsletters, I think they’re amazing. I’m a big fan. I’m doing this event at Necker Island. You should come and speak there.” Necker Island, obviously, being Richard Branson’s Caribbean hideaway. So, first of all, I must admit, I feel, “Yeah, he’s just kind of, like, he’s just being nice. I bet you he hasn’t looked at any of my emails.” And I went back and looked at my email software and, sure enough, he’d been religiously opening.

Pete Mockaitis
Oh, you see, “Open. Open. Click. Click.”

Richard Medcalf
Yeah, well, not all of them, which is good, because it wasn’t just an automatic thing, but I can see that he was actually, yeah, very regular. Yeah, so he was running an event for 50 entrepreneurs and business leaders on Necker Island. So, I thought, “Hey, that’s like a bucket list opportunity, right, to go and do that.”

So, yeah, so that’s what happened.

Pete Mockaitis
Well, that’s phenomenal. Well, I would say, here you are, really, you are taking time for those strategic initiatives. You’re walking the talk. And I remember you said, and it’s really stuck with me. “Our high-impact strategic initiatives are usually the things that no one is asking from us.” It’s, like, it requires that proactivity, and your story just illustrated it.

You proactively requested referrals, which can be uncomfortable for some people, you know, open yourself up there. And then that person was not exercising proactivity, it’s like, “Oh, I should have thought of you.” And the same thing happens to me when people ask for referrals. It’s like, “Okay, of course. Yes, Justin did an amazing job with my mortgage. Oh, he would like referrals? Of course, he would. We all do.”

But it does not occur to me to, actually, engage my brain and connect him to opportunities until he actually asked. And so, that’s often how it goes. And if you do so, you might end up hanging with Richard Branson.

Richard Medcalf
And, yeah, what you were saying was in my other book, Making Time for Strategy. I have this phrase, “The most important project is the one that nobody is asking you for.” Exactly your point, because it’s generally the thing that we have to generate because it’s not in the current horizon. Everyone’s asking us for all the things that we’re currently doing, basically, and yet the most important project is going to be a capability that only we can see.

And I’d actually go even further now, which is that there’s the most important projects, but there’s also the most important shift in ourselves, is also something that nobody else is asking from us. So, The 10X Reckoning in many ways, which is the name of the book, but it’s really about the personal reinvention that has to go along with going for the next-level goals, going for the thing that scares us, going for the thing that would really make a difference.

So, I’ll give you an example. It’s a minor one, but going back to Necker Island, because we were talking about that. So, there was a moment when… so Richard Branson was kind of circulating a little bit in the group. He wasn’t there all the time, right? He had other things to do.

And after a couple of days, I was like, “You know what, I’m never going to speak to this guy. You know, he kind of comes in and people kind of go over and talk to him. I’m not going to queue up, you know. I don’t want to be that guy.” And my Britishness was coming in, and I kind of thought, “Okay, fine. It’s going to be a lot of great people in this room. That’s fine. I don’t need to get a selfie with Richard Branson or whatever.”

And then, of course, there was a moment when we were having lunch on the beach and he was around and it was like, “Okay, I can go and sit down.” I’m being told to sit down, “But if I sit down now, I’m not going to get to talk to Branson because he’s not ready to sit down and all the rest of it.” So, long story short, but I kind of, I went up to the bathroom, I got my phone out and I did a few things.

And, therefore, in the moment, when he was then ready to come and sit down at the table, I was like, “Great, let’s go.” And I walked around and sat myself right opposite him and we had a great chat. I actually pushed him, asked him some little provocative questions, and I shared some common stories. My father is a hot air ballooning fanatic, so I’ve gone across the English Channel from the UK to France on a hot air balloon.

So, I know he’s gone around the world on a hot air balloon, but, you know, still, made a build a bit of rapport and talks of some stories. And then, at the end, I managed to get the, again, I get a photo with him, which, again, all those things were quite edgy for me because I don’t want to be that guy, the guy who’s edging his way onto the photo or be getting in line or whatever.

Pete Mockaitis
And inconveniencing other people.

Richard Medcalf
Exactly. And it feels like that. And, yet, it’s like, “You know what, if I don’t dare make the ask, who knows what would happen?” And often, our next level is making an ask that feels a bit uncomfortable, right, pushing on a door that feels a bit uncomfortable.

As you said, asking for that referral, getting the selfie, whatever it is, those are the things which do open up new doors because we’re having a conversation now because I got the selfie, well, you know, because I got the photo with him. So, one thing leads to another.

Pete Mockaitis
Well, it got my attention and it got the LinkedIn algorithm’s attention, so, yeah, here we are again, and I’m delighted to be chatting again. So, okay, so The 10X Reckoning is the book, and you sort of shared a smidge of the big idea here, in terms of our own transformation. How would you articulate, what is this reckoning and used for?

Richard Medcalf
Yeah, right. So, I guess the first context is, my main role in life, my main gig is not actually writing books. It’s working with high-level leaders, founders, chief executives, power players, people who are super ambitious, people who secretly want to, often, they want to change the world.

And there’s this part of them that knows they’re capable of another level. But there’s a problem. And the problem is pretty one of three things. The first is you’re stuck. You’re actually stuck in operations. I remember my first book, Making Time for Strategy, that was really talking about that topic. So many people in many levels in an organization realize they can’t get to the next level because they’re just so busy managing the existing responsibilities that they have.

And even at the very top levels of organizations, people are just completely maxed out very often. So, they’re stuck in operations. So, how can you 10X when 1X is already taking everything you’ve got? That’s the first kind of problem. Second problem is when you start to realize you’re playing safe. So, playing safe is, “You know what, life is good. Life is comfortable. And I can just keep doing this.”

So, it’s actually, certainly, starting to play safe because you say, “I know there could be another level, but, ah, could that be too much sacrifice? Is that going to risk my family, my health, my relationships? I don’t want to sacrifice what I had to do in the past because I don’t need to anymore. I don’t need to do this.”

So, there’s a fear that if we go for it, it’s going to just cost too much, be too much risk, too much reinvention. And so, people often go, “Ah, you know, perhaps I should just dabble for a bit or just take on a few interesting side projects. Just keep going as I’m going but not really go for the thing that would actually excite me.” That’s what I call playing safe.

And then the third one is when, actually, people do have a big inspiring vision, but they’re just going slow on it. Their team is not delivering at the pace, the momentum, the ownership that they need to really make it happen. I’m talking to somebody today, an amazing young entrepreneur, but who’s achieved a lot, and actually does have a world-changing mission that he’s on.

And yet, he said to me, “We’re just not tracking right now on it. And, yeah, I dug in a little bit.” He’s being a bit nice. He’s tolerating a few things in his team. He’s not necessarily giving them the full expansiveness of his vision, etc., we can go into the details. But he realized that he was not necessarily leading at the level he needed if he was going to galvanize people around his big vision, and so, that’s going slow.

So, The 10X Reckoning is really this moment when you have this choice, “Am I going to settle for being stuck or just playing safe or going slow? Or am I going to do the reinvention that I need to actually ignite my life’s greatest work and go for that?” I call it a 10X goal. It doesn’t have to be about the money. It doesn’t have to be a financial goal, but it’s about, “Am I going to go for the quantum leap, fulfill my potential, really do the thing I want to do? Or am I going to settle and kind of fade away?” And that’s the 10X reckoning.

Pete Mockaitis
Okay. Well, you’re in such an interesting position when you talk to so many high-achieving individuals to be able to identify this as a theme or pattern. Because, often, high-achieving individuals will not share some of these deep-down desires with others because they’re likely to get, “Oh, come on, you’ve got it all. You’ve done it. You’re in a great spot. Stop complaining. Be grateful.” People might say that or they just fear that others would say that.

And so, could you perhaps give us a story that illustrates this phenomenon in terms of someone who has achieved a lot, but they’re in that plateau, and then the transformation, the stuff they did to do that 10x reckoning?

Richard Medcalf
Yeah, I can. So, a client I was working with, I still work with, who, actually, when I started working, he was actually an employee in his business and was actually the head of a business unit, and basically founded this whole business unit. It’s like a digital brand within a larger company.

And he grew this business from zero by himself, built the team out, created it into a seven- or eight-figure business. And we were working together on scaling this business, growing it out with his role as managing director in this company. But I could tell he was frustrated.

He was frustrated that the company, the shareholders were not ready to invest in his tech business because they had the cash cow business. They didn’t want to, like, spend money on investing in this high-growth potential tech business. And so, he felt he couldn’t really play the game the business was designed to play.

And what I really said to him was, “Look, you can’t stay in this situation. You can’t stay just being frustrated because you haven’t got the decision-making or the decision. So, I think you’re either going to have to leave this business or you’re have to buy this business, or something, because right now, it’s not working for you.”

It was a hard process for him because he had to kind of, first of all, have a think about, “What is my identity? Am I an employee? Am I a business owner?” He had a young family. He was not financially kind of independent, so he had a mortgage to pay.

And so, it took a while, it probably took, I’m going to say three- to six-month journey for him really to kind of get to the place as we worked together, for him to go, “You know what, I am actually an entrepreneur. My identity is a business owner. And I am not just a managing director, I’m a CEO and I’m a builder and actually I need to make this thing happen. Because if I don’t make this thing happen, I’m always going to regret it and wonder what could have been if I don’t do it.”

And so, he ended up going to his boss, basically, or his bosses and then their shareholders, put a deal on the table to buy out the business. And I said, as soon as he made the decision, to buy that business, even if the deal fell through, even if they didn’t want to sell, he’d already won. He’d already won the game because he’d become the kind of person that would put a deal on the table to buy out the business.

And, of course, to do that, he also had to build new relationships with investors. He had to get an entrepreneur co-founder, potentially, or co-investor to work with him and help him navigate this new world. But the point was that, by the time he was actually ready to put a deal on the table, he’d become a new version of himself.

And, of course, the conviction and commitment that was suddenly was there because after prevaricating for a few months, he’d finally gone all in. He’d finally raised the game and he was like, “Okay, let’s do this. I’m buying this business.” He put the offer in. I tell you, we had conversations over about three to six months, and he was like, “Ah, the deal is off.”

The first time it was like, the guy just said, “I’m deleting this email,” and didn’t even read it. It was like, “Okay, this is not going to happen.” But he persisted, he went through other channels. Finally, there was a conversation. He was like, “No, no, we’re not selling the business.” He went again. Finally, it was like, “Well, we might sell the business, but not at this price.”

Went for it again, and finally, it’s going to be signed. And then he rang me up, “No, the deal is completely off. It’s all fallen through.” And then finally, “Actually, it all happened,” and he actually bought the business. And now he’s scaling it. And so, for me, it’s just an example because of what happened wasn’t just… it wasn’t just he needed a better strategy. He didn’t just need a better plan. He needed to become the kind of person who would do that.

And that’s like the 10X reckoning, but that’s the moment when you’re like, “Am I going to just play it safe, keep doing it?” He could have kept doing his current business. He’d still be managing director of a growing tech business with a good span of control. He could have stayed there, but he would have been impressed. But he just knew that for him that was settling and not going for it to see how far he could go. So, that’s just one example that comes to mind.

Pete Mockaitis
So, becoming the person, let’s zoom in to, “Why do we not become that person?” and “What is to be done in order to make the transformation?”

Richard Medcalf
There’s various answers to that and it depends on where we’re starting from. Actually, in the book, you’ll see there’s different chapters have just different starting points in terms of what’s the question you’re asking yourself.

So, “I’m successful. Am I done?” or, “Free me from this golden prison. I’m stuck in my golden prison,” or, “10X will be too much sacrifice,” or, “Do I have what it takes?” or, “Is this vision just too big?” or, “Perhaps it’s, am I the only one who cares?” There are some others, but my point is all these are slightly different thoughts that we have that make it feel hard for us to really go for that next level.

So, what I say is we have a default future. Our default future is generally pretty good. And this applies again at any level, whether you’re a CEO or a founder or whether you’re mid-level in a company, you’ve got your default future. You know, 80% probable. You kind of got your life mapped out a little bit. And it’s 80% probable because you basically know how to do it. You basically know how to do it, right?

So, it’s just more of the same, “I’m going to work, I’ll do this, I might get a promotion,” or, “I’m going to keep growing my business and keep working hard, and we’re going to grow it.” And some people, business leaders I work with, they can say, “Oh, I’ve got old plans. We’re going to 3X my business in the next three years.” Sounds impressive, but it’s still their default future. They’ve got the plan. They know how to do it. They’re just working the plan.

And so, often we go, “Well, that’s it. I’ve got my plan. I know how to do it. Let’s just get on with it.” And so, it then just becomes a question of working hard. And that’s fine. But the question is, “Well, do we want to stay in the box of our own making and work within those parameters?” I’ll give you an example. I’m thinking about a cleaning lady that we used to have. Well, actually, it wasn’t even cleaning lady. Let me rephrase that. It was childcare when my kids were young. Childcare.

A great woman, a wonderful person. Her daughter ended up also becoming a nanny, childcare as well. Obviously, nothing wrong with that. It’s great. Fantastic. But if the situations had been changed, if that lady had been a lawyer or something, perhaps her daughter might have become a lawyer. I’m not saying a lawyer is better or anything, but I’m saying that it’s a different box. You’re operating within a different frame of reference, right?

Pete Mockaitis
Yeah, understood. Like, your phrase, default future, that makes sense, in terms of, “Oh, okay, this is sort of what I know, what I’ve seen, what naturally follows for me to just go ahead and do.”

Richard Medcalf
Exactly. And so, what stops us from becoming the person? So, first of all, it’s a bit of a question of imagination. It’s like, “What would be my preferred future? What would be a future that would put a silly grin on my face and feels a bit embarrassing to say because it feels completely unrealistic?” Until you get to that, then why would you really bother going through the pain of an experimentation of actually trying to change?

So, the first thing is finding a preferred future which really lights the fire under you. That’s why I call it, “Ignite your life’s greatest work.” Like, “What would be your life’s greatest work, the thing that actually is exciting and important and impactful for you?” So, I might’ve mentioned it in a previous conversation we’ve had, I can’t remember.

But the reason I do what I do is because of my sister, Georgina. She was mentally, physically disabled. So, I had an Oxford education and a high-flying career and moved countries and had a family and all the rest of it, and she needed 24-hour care. And she passed away at a fairly early age. And we had the same DNA, fundamentally, but we were given very different hands in life.

She couldn’t speak, had epilepsy, she had autism, she had all sorts. She was paralyzed from the chest down when she was 20. A lot of stuff. She was inspirational, though, in terms of the magnetism that she had. She made friends. She was determined. She made things happen despite having very little. And people loved her, even though she couldn’t contribute economically or in any practical way.

And so, for me, that kind of instilled in me a conviction that if the world’s most capable leaders who’ve got all these opportunities don’t make the world a better place and don’t really play full out, who will? And I include myself in that. I’m like, “Well, you know, I had all these opportunities and responsibilities. So, am I just going to use my skills to help some company increase their business performance by 2% or help somebody get a promotion?”

Nothing wrong with those things. It wasn’t the story I wanted to tell my grandchildren in the future. I wanted to say, “You know what, I worked with this leader, and look at the impact they had,” or, “I worked with this person, and look at the ripple effect they had.” So, the reason I talk about this is this is my life’s greatest work, right? This is what I’m here for, is to take high-achieving leaders and help light a fire under them so they can see bigger, dream bigger and make moves they need to become the person they need to be to create their next 10X.

So, that’s what I want to say. First thing is, like, you can’t go for it until you’ve got a real reason to go for it.

Pete Mockaitis
Yeah, I really love that notion of a preferred future that would put a silly grin on your face, because I think that just really captures the visceral, deep down, force, umph, internal motivation, drive, where magic happens, and also highlights a place where we might be very quick to say, “Oh, no, no, no, no, no, that’s silly. That’s not practical. I shouldn’t worry about all that. I shouldn’t deal with all that.”

But when you put it that way, it’s cool. And the 10x reckoning, I’m imagining, for many, this would involve just radical departures from what they’re doing. It’s like, “You know what, I’m actually not going to make my business 10 times in revenue. I’m going to go be a pastry chef because that puts a silly grin on my face.” And so, I guess what we’re 10xing is joy or passion or…

Richard Medcalf
Well, actually, for me, the word is actually contribution. So in the book, I talk about how you play a different game. Probably haven’t got time to go into it all now, but very often we end up playing scarcity games, whereas we need to play kind of different sort of game. And the way to build that, one the elements in it is your impact KPI.

So, very many people in this business, especially business leaders, like when you say, “Well, what’s your 10X goal?” They go, “Oh, add a zero to my revenues.” Now there’s nothing wrong with that because you could make a lot of big things happen when you do that. Fine. But finance is the fuel. It’s never the destination.

So, the question is, “Well, what impact do you want to make in the world if you added a zero to your revenue?” So, yeah, sure, you can have a bigger house and a bigger car, but at some point, that’s not people’s drivers. And if it is, it’s never going to make them happy anyway because they’ve already got enough, right? So, at some point, to some degree.

But the real driver is like, “What’s the impact you want to make in the world? What do you want a 10X or 100X in terms of impact?” So, if you’re being a pastry chef, it might be, “I just want to create amazing food. I want a 10x number of amazing meals that people have because of what I do.” It could be that, right?

I mean, if you’re an artist, it could be, “I just want to create the most beautiful pieces of art that bring 10x more joy to people in their lives.” But I find that, if you end up saying, “Oh, I just want to relax on a beach or whatever,” it means you’re playing the wrong game. If you end up with a kind of like, “I just want to 10X my freedom,” again, it’s like, “Well, is it freedom from, like freedom from having to do the grind?” I totally understand.

But let’s say you’ve got the freedom, now what do you want to do with it? And at a certain point, you’d have done all the cruises and traveled the world. Fine. And what do you want to 10X? And so, the impact KPI is a way of saying, “If you could just have one metric about the impact you want to make in the world.”

So, for me, it’d be something like leaders who have dramatically scaled their impact, right? Leaders who have 10x their impact. That’s what I want to measure. And, obviously, along the way, if I help enough leaders do that, the revenue and the finances, that’s going to come along. The danger is we try to pursue an ego goal, which is just like, “I supposed it’d be good if, I’m a vice president, I want to be a senior vice president,” or, “I’ve got a business that’s 100 million. I want to make it a billion.”

I mean, it’s like, we just add a number on, because we can’t think of anything else to do. Whereas, actually, when we think about impact, what’s going to light our soul up, then we start to resonate.

Pete Mockaitis

So, lay it on us, let’s hear a few folks who have had their 10x reckoning and what was the metric they selected?

Richard Medcalf

I’ll start with a fairly random one actually. So, one client literally has an enterprise catering business. And, actually, when I first worked with him, he was kind of thinking of just wanting to sell and get out of it. But actually, I helped him realize that his business actually did deliver on a great purpose, and perhaps he should connect to that.

And, actually, he realized that the purpose of that business, at least, was just to create delighted customers. It sounds really basic, right? But he said, “But this is different. It’s not just how many meals have we shipped or people have we served. It’s, like, how many people have we actually delighted?” That was really important for him.

And so, suddenly, it’s like, “Well, are we even measuring that? Do we even know how many moments of delight we’re creating? Or do we just know how many meals we’ve shipped?” It’s a very different focus. Now, one of my clients runs a tech recycling business, fundamentally, so, for him, it’s, like, literally, how many amount of landfill that’s reduced? And my client in another business, climate-related, is around carbon emissions reduced.

So, sometimes it can be these kinds of goals. So often it’s probably around the people that you’re serving or the impact that you’re making in the lives of those people. So, again, it could be, like businesses that we have turned around, or livelihoods that we have supported.

Some business owners, that’s really what they care about, they say, “Well, what I love is I’m just able to support a thousand people’s families, you know? And that’s amazing.” And for him, that can be their KPI, just to look and say, “Look, I’ve created all this employment in my local area.”

Pete Mockaitis
Well, I really loved what you said there, it’s like, “Are we even measuring that delighted customers?” And I can relate to that because I can look at my downloads, and I can look at my email subscribers, and I can look at my episode retention. Like, I have a lot of numbers available, and the thing that gets me fired up is, indeed, the transformation. Like, I want to hear the stories.

And so, when we had our thousandth episode celebration, that was really fun because, “Hey, everyone, tell me how the show has been transformational for you.” And hearing those stories was so cool. And, you’re right, it’s that, “Are we even measuring that?” And it’s not the easy thing to measure because there’s nothing inside YouTube Studio or Spotify here that says, “Oh, and here’s how many people were transformed by that content, by the way.”

Richard Medcalf
And that’s why people focus so much on financial goals, because it’s like dead obvious. You just look at your bank account and you can see the number. But at some point, that’s not the right number anymore. It’s a number to keep track on, but it’s not the number one thing you need to be focusing on.

And so, for you, it could be something like, you say, “Well, I want to make people awesome at their job.” Well, you could say, “Well, how many people have got a promotion that they attribute something that we’ve worked on together to that?”

Comes to mind, it could be one idea. But the question is, “what are the stories you want to tell your grandchildren or your great grandchildren in years to come? What puts a silly grin on your face?” And you might say, “Well, hey, you what, I’ve got these many million downloads. That’s okay. That’s pretty cool.”

But you might say, “You know what, I helped 10,000 people actually get a promotion, or something.” And that might put a silly grin on your face. So, I think kind of toying around with this is kind of interesting because, and I do this, I often work with executive teams as well, and I find that, often, they have too many numbers. They have too complex goals.

So, I actually have a way of boiling a goal down into five key things, which kind of come together. It’s not five separate goals. It’s like one goal with five dimensions. But when you have that, then suddenly it’s like this one thing to hit. Whereas, most teams have like, as you said, like, “Well, we’ve got our downloads. We’ve got our email subscribers to check. We’ve got our revenue, profit goals. We’ve got our retention. We’ve got all these different things.” And everyone’s got slightly different combination of KPIs they’re looking at.

But when you’re trying to optimize all that, you almost have no flexibility left to really go 10x. Whereas, you, Pete, might say, “Well, it’s actually my goal was to help, it was the 10x number of promotions that I help people achieve.” If that was your goal, you might say, “You know what, I need to ditch the podcast because I can see there’s a better way to get to that goal.”

Or, “Actually I don’t even care about the downloads because I don’t care. Like, it could be a 10th of the people listen to it, but they’re exactly the people that I need, exactly the right people who are going to take action.” So, the point is when we start to get really clear about what we really want, then we can let go of the other metrics, which are kind of become informative, but not determinative, if that’s a word.

Pete Mockaitis
That’s good. That’s good. Richard, tell me, anything else you want to make sure to mention, any top dos or don’ts, before we hear about some of your favorite things?

Richard Medcalf
Don’t think that your next 10x is going to come from a better strategy. Now I’m a strategist, I was a partner in a strategy consulting company, I’ve done strategy for years. I love thinking strategically.

And there is a strategic component, but that only gets you half the way. The other half is that, Pete, what we’ve been talking about, the personal transformation component. Because if you just do the strategy, you’re still going to be basically operating within the box of your comfort zone, the box that your current self allows you to work within.

So, strategy is great, but it has to be paired with becoming the leader who could actually achieve a 10x future. So, that’s what I would say is like don’t just say, “I need a better plan.”

Pete Mockaitis
All right. Well, Richard, now can you share a favorite quote, something you find inspiring?

Richard Medcalf
Yeah, actually, my favorite quote is from the Desert Fathers, the early Christian monks, and it’s a little story. But basically, one monk goes to the Abbot and says, “You know, Abbot, I’ve been praying, I’ve been reading my Bible, I’ve been doing my spiritual disciplines, but what more should I do? What more should I do?”

And the Abbot turns to him and he raises up his hands, and fire came out of his fingers or something, and he says, “Why not become fire?” And that quote “Why not become fire?” is really inspiring to me because we can do all this stuff and have our ideas and our plans and, yeah, thinking about things. But then why not become fire? Oh, that makes me go, “Yeah, am I really on fire for this? Or is it just in my head?”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Richard Medcalf
Well, actually, the one that’s come up right now is, I think it was, TIME mentioned it a couple of days ago, this one around ChatGPT impacting intellectual ability or ability to study. There was a study done where some people used AI to do a project, and others didn’t. And then they got independent markers. And actually, really interestingly, the people who didn’t do it, got way better scores because there was a soul in it than the people who did use AI.

And then they swapped them around, and they said, “Okay, you now need to rewrite this paper, but those of you who didn’t use AI, you now get to use it as well. And those who did, no, you mustn’t use it for the second paper.” And they found that the people who had used AI the first time could barely remember half of what they’d actually done. And those who hadn’t used it, were then able to kind of perhaps enhance their work and used that to improve further.

So, it’s just an interesting kind of beginning of a thing, but I think, in this world where we’re going through a big… it’s a huge shift, obviously, in everybody’s world. I’m actually running an event in October called “The AI Reckoning,” where I’m bringing a bunch of founders and CEOs to actually wrestle through what it means for business, but also what it means for leadership, because it’s going to make a big difference.

But I think in this world, we have to really make sure that we don’t get AI to do our press-ups for us or sit-ups for us, because that’s actually doing the hard work, the cognitive work, but that’s actually for us. It’s not just about the outputs.

Pete Mockaitis
Oh, yeah, I was thinking about that with all the Tesla Optimus robot can complete your workout for you, faster, more weight, more reps, more sets, with less rest time. Yeah, have at it.

Richard Medcalf
Yeah, so that’s the mind.

Pete Mockaitis
Okay. And a favorite tool?

Richard Medcalf

My favorite tool right now is an app called STREAKS. So, STREAKS is simply is a habit-building tool. It allows you to have very simple, on the iPhone, like a few tiles, hit it every day. It reminds you when you are kind of at risk of missing it. I find that’s been really helpful. I’m not, fundamentally, super, super disciplined. And so, a little bit of help to help me actually do the daily work needed to make the big goals happen is really valuable.

Pete Mockaitis
Okay. And is there a key nugget that you are known for and is quoted back to you often, a Richard sound bite?

Richard Medcalf
Of course, you’ve just primed my brain by saying the one you already said to me, right, which is the most important project is the one no one is asking for. That’s definitely one that comes up a lot.

Pete Mockaitis

Perfect.

Richard Medcalf

Just leave it there.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Richard Medcalf
So, a lot of places. So, first of all, find me on LinkedIn, where you’ll also discover, as well as random photos of me with Richard Branson, probably not many of those these days. But you might find it funny. I’ve just launched a new little video series called The Richard Metaverse, which is me delivering this content around “The 10x Reckoning,” interspersed with some alter egos from different parts of the alternative realities of the multiverse.

So, LinkedIn is the place for that. And XQuadrant.com is my website. That’s an X, and then the word quadrant. That’s probably the best place to find out everything that I’m up to.

But what I’m going to suggest is, if you’re interested in getting the book, you can grab the paperback or whatever from Amazon if you want, The 10X Reckoning. Or, if you go to XQuadrant.com/awesomeatyourjob, I would actually put a link there to download it for free if you want the digital version. At least for the next couple of months, I’ll make that available.

So, it’s a punchy 75-page read. It doesn’t take very long because I’ve written it for people who are busy and have got other things to do in life, right, have got to get on with things, but, hopefully, it’s a high value per time invested, which is my goal to really shift how you think about your future. So, that’s XQuadrant.com/awesomeatyourjob.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Richard Medcalf
Don’t optimize the wrong thing. We can spend years optimizing in the current box that we’re in and just living out our default future. So, what I really want to suggest is get clear on your preferred future.

And if you don’t actually know how to do that, people can help on that, but get clear about the thing that is going to put a silly green on your face, and start to optimize for that. Don’t feel you’ve got to wait until you’ve got to a certain position, a certain age, a certain income level, because all those things are just delaying tactics. So, find your North Star.

Pete Mockaitis
All right. Richard, thank you.

Richard Medcalf
Thanks, Pete.

1066: How to Thrive When Your Resilience Runs Out with Dr. Tasha Eurich

By | Podcasts | One Comment

Tasha Eurich shares why pushing through sometimes isn’t enough–and how to bounce back stronger than ever.

You’ll Learn

  1. The hidden costs of “grit gaslighting”
  2. How to know when you’ve hit your “resilience ceiling”
  3. The three needs that unlocks the best version of yourself

About Tasha

Dr. Tasha Eurich is an organizational psychologist, researcher, and New York Times best-selling author (Shatterproof, Insight, Bankable Leadership).

She helps people thrive in a changing world by becoming the best of who they are and what they do. With a PhD in Industrial-Organizational Psychology, Tasha is the principal of The Eurich Group, a boutique consultancy that helps successful executives succeed when the stakes are high.

As an author and sought-after speaker in the self-improvement space, Tasha is a candid yet compassionate voice. Pairing her scientific grounding with 20+ years of experience on the corporate front lines, she reveals the often-surprising secrets to success and fulfillment in the 21st century.

Resources Mentioned

Thank you, Sponsors!

Tasha Eurich Interview Transcript

Pete Mockaitis
Tasha, welcome back.

Tasha Eurich

It’s so great to be back, Pete. Thanks for having me.

Pete Mockaitis
Oh, well, it is great to be chatting with you. I am excited to talk about the insights of your book, Shatterproof. I listened to it in its entirety and then had to get the text as well. And there’s so much good stuff to get into. Maybe, could you orient us a little bit? You’ve mentioned that this is the book that you needed as well, and that’s the first time this has happened for you in your author journey. Can you expand a little bit about the health backstory and how that plays into this?

Tasha Eurich

Yeah, I mean, I think my last book I needed. I needed to become more self-aware, even though I didn’t know it when I first started out. But when I say I needed this book, in the context of becoming shatterproof, it was literally, it felt like a matter of life and death. And I look back and I know that it was.

And basically, the very, very short story is I’ve had a lifetime of mysterious health ailments that nobody could diagnose, that nobody really thought was real, like all the tests would come back normal. And I did my best to manage, resiliently, to push through, to power through, to be the fifth-generation entrepreneur that I am, and suck it up and keep going.

And starting in early 2021, when the world was starting to recover from COVID, I started getting very, very sick. And within a couple of months, I was bed bound. I had 10 out of 10 pain every day. My resting heart rate was 150 beats per minute. I was fainting all the time. I couldn’t remember what I had done 10 minutes ago or even the names of my family or my longtime friends.

And the way I started to cope with this was what I’ve always done, right? Which is, you and I were joking about our resilience spreadsheets. I had my list of practices: gratitude, yoga as much as I could, social support, reaching out, telling my husband at the time what I felt and what I thought, trying to reframe challenges as opportunities, and active coping.

I went to every single specialist under the sun, and I couldn’t help but feel like I was having more anxiety than I’d ever had before. I was more depressed than I ever was before. And, eventually, I had the experience that I eventually uncovered, as a researcher, kind of along right around the same time, where I hit my resilience ceiling, which means I sort of lost all ability to cope, and the tools that I’ve been using my entire life stopped working.

And so, I was in a position where I knew there was an alternative because we had this in our data. Some people are able to take the hardest things that happen to them and become better, stronger, wiser. And finding that answer was so personal to me that, you know, I probably spent longer on it than I would have.

I think I was able to dig into, like, the complexity of the solution and tried to make it simple. So, simplicity on the other side of complexity. But the point there was, I think no matter what all of us are facing, we all need this book. We all need an alternative to resiliently powering through, being mentally tough. There’s a point at which that doesn’t help us anymore. And if we keep trying to do it, it hurts us.

Pete Mockaitis
Yes. Very well said. You had a lovely quote. It’s ascribed as a Chinese proverb. Can you give it to us about when the wind blows?

Tasha Eurich
“When the winds of change rage, some people build shelters and others build windmills.”

Pete Mockaitis
And I think that just viscerally paints a picture of what’s unique and fresh and lovely about your work here. Because we just recently had Dr. Aditi Nerurkar on sharing about the five resets, and that’s all very good. Yes, indeed, exercise is great. Breathing is good.

Tasha Eurich
And if it helps, yeah, keep doing it.

Pete Mockaitis
Gratitude journaling and such. Like, these are all great, great uses of things to do to feel better, to overcome some stuff. But that shift from shelter to windmill, I think really, really captures it. Because that’s how it can feel sometimes, like, “Oh, man, I’m getting battered. Well, I got to exercise more. I got to breathe more. I got to do some more yoga.” Yeah.

And as you identify, sometimes that just runs out, it’s like, “Oh,” and that’s a spooky feeling, just like, “Uh-oh.”

Tasha Eurich
It is. It is. And what I’ve found, in talking to high achieving-people, you know, of kind of all walks of life, is it is the most distressing for the strongest people because we look back, and we say, “Gosh, maybe this isn’t even the hardest thing I’ve ever been through,” which was the case for me. I’m like, “Why can’t I just show up with my gratitude journal and do my meditation and find some relief?”

And then you start to do something that I called grit gaslighting, right, which is where we blame ourselves for struggling under the weight of the very real difficulty of living in this world in the year 2025.

And so, yeah, I think, especially for high-achieving people like your listeners, part of what I want to do with this conversation is normalize that you are not failing at resilience. You are hitting your resilient ceiling, and everyone has one.

Pete Mockaitis
And, boy, the grit gaslighting is something sometimes I even do to myself, it’s like, “Oh, come on, Pete. Like, I mean, your business is like stellar. Compare this to, like, seven years ago, man. Like, this is great. You’ve got three wonderful children, a wonderful wife, a nice house.”

It’s like things seem like they’re rocking here, and I have been through some tough stuff, and then, throughout history, it seems like folks had it way tougher. You read about the folks fighting the Revolutionary Wars, like, “Oh, jeez.”

Tasha Eurich
Yeah, “What am I whining about, for God’s sake?”

Pete Mockaitis

And yet, and I don’t want to linger too much here because it’s kind of like the nonfiction, the obligatory nonfiction book intro, “Today is, like, so difficult and unprecedented, and that’s why this book is exactly what you must buy.” So, I mean, in a way, that’s quite obvious.

Tasha Eurich
And yet it is.

Pete Mockaitis
So, if we could maybe briefly hit us with, “Okay, why could we be okay with being not okay in the current climate? And why are we not just weenie babies who can’t tough it out? Like, the folks fighting the Revolutionary War or dealing with ‘real hardship’”?

Tasha Eurich
Yeah, like Marvel characters and business casual, right? So, there is a thing, so I’m a scientist. I am a quantitative scientist at heart. And when I first started this research program five years ago, I wanted to answer that question. Because what I was seeing all around me, and I’ve been coaching CEOs for 20 years, was a completely new level of exhaustion, chaos, stress, demands, and not just professionally, personally, in all of their lives, and in my life, too.

And so, what I wanted to see was, like, empirically, was that true or did it just feel that way? And I stumbled upon this excellent, very, very sort of scientific metric called the World Uncertainty Index. And it uses a variety of factors to come up with every year, basically, and it plots the level of uncertainty.

And what I thought I would find was kind of crazy, like, after 9/11, it went down; went kind of crazy during the Great Recession, maybe went down; COVID, it spiked, went down. But what I found was, like, a pretty consistent high level of uncertainty until 2023, 2024, and it went like this, “Boop!” exponentially higher.

And when I show it, when I get to speak about this book, and I show it to audiences, people’s eyes get wide, and they go, “Oh, it’s not just me.” And so, I think you’re right. There is always the sort of drama of the beginning of a nonfiction book. But, for me, as a scientist, like, it’s real. You’re not imagining it. It’s real.

Pete Mockaitis
So, the Uncertainty Index, and it’s intriguing. So, 2023, 2024, it doesn’t seem like anything happened. Or, am I overlooking something that happened?

Tasha Eurich
Well, it’s worth going to their website to look. It really gets crazy this year, which is interesting, right?

Pete Mockaitis
With AI, that’s kind of wild.

Tasha Eurich
AI is pretty wild. In the business world or organizations, a lot of sectors are being disrupted that people never thought would be disrupted because of a lot of external factors, and the effects of COVID are still being felt. I think all of that together, along with just the pace of life. Like, think about right now, at this moment, the number of people that need something from you.

Pete Mockaitis
Oh, geez, I don’t want to.

Tasha Eurich
Right? Like, if I think about that too hard, I start to flip out because it’s like, “Oh, well, this thing I was supposed to have to them a month ago, and this other thing.” And so, even something as “simple” as the cumulative demands, they don’t stop. Like, nobody’s saying, “Well, I’m going to just really need all this stuff from you, and then I’ll go away, and you can go on vacation for three weeks.” So, that’s the piece of it, is the chronic compounding stress across multiple areas of our lives.

Pete Mockaitis
That really gets me. And I’m thinking about the email inbox, which I struggle with. My buddy, Brent, shout out, listener, sent me one of those Someecards, it said, “Congratulations on hitting inbox zero. Oh, sorry about that.”

Tasha Eurich
Brent for the win. That’s awesome.

Pete Mockaitis
That’s how it is, like, “Oh, yeah. Oh, at this very moment, I am caught up. Oh!” And it lasted about nine   seconds.

Tasha Eurich
That is such a great example of this, right? It’s, like, this is Sisyphean, for anybody who’s into philosophy. We’re pushing that boulder up and the boulder rolls right down, and we’re back to zero.

Pete Mockaitis
Okay. So, I guess we got that in terms of modern humans. The folks who had their own challenges of poverty, starvation, war, extreme challenges, no doubt that is brutal. We, however, have our own flavor of brutality being waged upon us that they did not. And it’s so unprecedentedly high levels of uncertainty. And you mentioned in your book that we humans have a real hard time with a lot of uncertainty. What’s that about?

Tasha Eurich
Yeah. So, human beings were not designed for the world that we live in right now. If you think about it, our ancestors were, you know, their lives were difficult. They’re sort of hunting and gathering. They don’t have the comforts that we have now. But they were punctuated by danger, but things would sort of go back to normal.

So, you imagine you’re out hunting, and you see a tiger, and your stress system goes crazy, your cortisol goes up, all of your stress hormones, your fight or flight, and you’re able to escape the tiger. And then you go on with your day, and you go back home, and you have a nice night by the campfire. But the way that we are living now is our bodies actually are built to perceive a passive-aggressive email from our boss, for example, as that tiger running towards us.

And then if you multiply that email with all of the other emails just in your inbox, we have stress hormones coursing through our bodies all the time. So, we were sort of designed to have that danger, go back to normal, and our bodies can restore themselves. But what I say in the book is living in perpetual fight or flight mode isn’t just stressful, it drains the very resources we need to cope with stress.

Pete Mockaitis
That’s brutal. So, the traditional resilience practices are useful. They have their place and they do some things, and yet they can run out. And you reveal there is another path for us. What’s the path?

Tasha Eurich
So, the best way to think about it is to contrast it with resilience, okay? So, resilience is about putting our heads down, powering through so that we can bounce back. And that’s really important. So, resilience is the capacity to bounce back after hard things. That’s kind of the agreed upon consensus in, at least, for researchers.

What becoming shatterproof means is proactively channeling adversity to grow forward. And we don’t do that by powering through our pain. We do it actually by harnessing the broken parts of ourselves to access the best version of ourselves. And there’s a great analogy, like conceptually, and we’ll talk about what that looks like practically, but, conceptually, have you ever heard of the Japanese art of Kintsugi?

Pete Mockaitis
I have a couple of times. Why don’t you paint the picture?

Tasha Eurich

Yeah, so it’s this beautiful art form where the artist repairs a broken piece of, usually, it’s like pottery or ceramic, with lacquer and precious metal. It’s usually gold. And, basically, like, mending broken objects with precious metal. What that does is it creates a whole new object that is stronger at its broken places.

And the question I always ask is, like, “Instead of powering through our pain and our cracks and our breaking points, what if those became fodder for us to identify what in our environment is tripping us up?” to understand, “What are the needs that we have that are going unmet? What are the self-limiting patterns that we’re showing up with that are making things worse for ourselves? And then how can we actually use that opportunity to pivot?”

And not change everything about who we are, but to try to find new ways of getting our needs met? That’s the idea, is kind of leaning into those cracks, not in a way where we’re pain shopping or anything of that nature, but to lean into those cracks as an opportunity for, you know, I say it’s self-awareness walking.

It’s finding those moments in our worst times where we can find unique insight about ourselves, how we interact with our environment, how we make our choices, how we live our life, so that we can access that best version of ourselves. And I think that’s what we all do, right?

All we want is to be happy and to enjoy our lives, and to find that version of us that we know is there, but that feels like it’s being, you know, it’s handcuffed to a furnace somewhere, and, like, locked up because of all the chaos that can’t come out.

So, that’s kind of the contrast between resilience and shatterproof is don’t just grit your teeth and push through to gain back a status quo that probably wasn’t that good anyway. Use this as fodder for self-examination and self-improvement. And that’s the contrast I make is it’s bouncing back for resilience. When you’re shatterproof, you grow forward.

Pete Mockaitis
Now, when you say needs, you’ve identified the three to thrive. Can you share what are these needs? And how, of all the needs we might have, Tasha, do we know these are the three to thrive?

Tasha Eurich
Yes. Well, the good news is it is not I who has uncovered these needs. It is hundreds of researchers over more than a half century that have been researching this theory, that it’s actually my favorite theory in psychology. It always has been, and I’ve worked with it, gosh, 20 more years ago in grad school. It’s dating me. It’s called self-determination theory.

And the theory itself asks a really simple question that I think is so unbelievably practical, it’s, “What brings out the best in humans? And what brings out the beast in humans?” And what they’ve identified, and the main researchers are Richard Ryan and Edward Deci, is that there are three biologically programmed psychological needs that every single human existing on earth is programmed to seek.

I’ll tell you what they are, and then I’ll tell you what happens when we get them and when we don’t get them. So, the needs are, number one is confidence, and that’s the need to feel like we’re doing well and we’re getting better. We’re kind of showing up. We’re meeting challenges.

The second is choice. And what that’s about is feeling a sense of agency in our lives, as well as authenticity, “I can be who I am. I can be centered around my values. I don’t have to pretend or fake.” The third need is connection. And that’s a sense that we belong, and that we have close and mutually supportive relationships.

And what they found, these researchers in self-determination theory, is when these three needs are met, we are the best version of ourselves. No matter what is happening in our lives, no matter what fresh chaos is erupting around us, we can rise to the occasion.

But when any one of these needs are, especially, actively frustrated, not just unmet, but being frustrated by the situation we’re in, that’s what brings out the worst version of ourselves, the reactive version, the person that falls back into comfortable but self-limiting habits in the face of these sorts of triggers all around us.

And so, it’s so interesting because, when I was doing this research, it took me a couple of years. It took our research team of 12 people a couple of years to finally figure out that that was what separated shatterproof people from everyone else, was this idea that, “If I’m not getting my needs met in my environment, I need to find new ways of crafting them myself.”

And it sounds so simple. But if you think about the world we live in, that’s sometimes cast as selfish, right? Like, “Well, why are you meeting your own needs when everybody needs something from you?” And it’s the opposite, right? When our biologically programmed psychological needs are met, we become better for ourselves and better for everyone. We can be a better spouse, a better parent, a better employee, a better leader.

So, I think we sort of get it wrong. It’s like the idea that, “I’ll finally be happy when…” It’s like, “I can finally focus on my needs when…” But you have to reverse the equation. That’s where you have to start.

Pete Mockaitis
Well, I think this is so powerful, and I find it reassuring. It took y’all a couple of years to get into it. It’s because I think that many of us have probably dealt with that question, like, “Man, what’s my deal? Like, why can’t I just be awesome like I was last year or whenever?”

Tasha Eurich

Yup.

Pete Mockaitis
I mean, it’s sort of like mysterious. And yet, when you just look very clearly, it’s like, “All right. Well, let’s see. Well, how well are my needs, these needs being met – my needs for confidence, my needs for choice, my needs for connection.” It’s, like, “Oh, well, that’s my deal. That is my deal. There it is, right there.”

Okay. And so then, I would love to hear, within the research, because I’ve heard different typologies for needs. So, we got Forrest Hanson and his resilience book, talking about safety, satisfaction, and connection. So, I see some overlap. And I remember my teenage idol, Tony Robbins, had a rundown of, like, six. Like, certainty, uncertainty, significance.

So, could you maybe expand a bit about, so self-determination theory, what’s some of the most compelling evidence that, “Yup, these are the three as opposed to not nine, not maybe this other thing over here. But, no, no, focus on these three”?

Tasha Eurich

So, I want to differentiate between self-determination theory and every other theory of human needs.

Pete Mockaitis
Okay.

Tasha Eurich
Self-determination theory. The first paper was published the year I was born, 1980. And if you go to Google Scholar, and you type in self-determination theory, it is article after article after article where, and it’s, actually, it’s not even a theory. They call it a meta theory.

There are so many facets to it that have been rigorously empirically supported that it sort of rises above any theory of needs as a meta theory. So, Abraham Maslow’s Hierarchy of Needs. Everybody sees that as like the end all, be all, of human needs. There is almost no empirical research to back that up. So, it’s one thing to have a model. It’s another thing to have 50-plus years of rigorous empirical research being done by hundreds and hundreds of well-respected academicians.

And from my standpoint, there’s just no comparison. And, again, it doesn’t mean that we can’t pull from multiple theories. But I think about, you know, I talk about this in the book, a CEO I was coaching as I was writing the book, was leading his company through this massive organizational transformation. He and his wife were caring for aging parents. There was so much going on, and he didn’t have a sense of confidence.

His board was at his throat all the time. His employees were unhappy. Everyone was just saying, like, “Why can’t you be doing this better?” He had very little choice, which is strange as a CEO, but he was constrained by so many things. He was constrained by the health challenges that he was helping to manage.

And then connection, you know, it’s lonely at the top. It’s shockingly lonely. And he would always say, “I’m fine. I’m fine. I’m fine,” and I knew he wasn’t fine. And one day, he called me and, he was like, “Guess what happened? I just got on a call with my team and, like, through the most minor thing that just happened, I started screaming at them. So, I guess I’m not fine, right? I guess I’m not fine.”

And he said, “I don’t know what’s wrong with me.” And my response is the response that I would give all of your listeners and that I try to remember myself, which is, “There’s nothing wrong with you. You are a human being whose biologically programmed needs are under threat. And what that’s telling your body is you’re being chased by a tiger.”

So, the good news is there are ways to move through that. But the way, one way to not move through that is to resiliently power through.

Pete Mockaitis
Perfect. Thank you. You mentioned Nietzsche said, “Whatever doesn’t kill us makes us stronger.” And you mentioned in Nietzsche’s, in fact, very own life, he disproved that shortly after writing it. Can you tell us that tale? And then unpack, well, what does determine whether or not an injury makes us stronger or weaker?

Tasha Eurich
I love that question. It really gets to the heart of it. So, this is probably my favorite story in the book. Nietzsche, what I tried to do is trace that expression, “What doesn’t kill us makes us stronger,” as early as I possibly could. And I found in one of his books that was published in the late 1800s

And so, he published “That which does not kill me makes me stronger.” A month later, he was strolling through a square in Turin, and he came across a horrible scene, a man beating a horse. And for some reason, something snapped in Nietzsche at that moment. Something just snapped. He started hysterically crying. He rushed over.

He threw his arms around the horse. People started gathering. The crowd started gathering. The police were called. Someone was sent to, like, escort him home. And the next day, he was taken to what they called, at the time, an asylum and basically went mad, and he never emerged again. So, what I think is so powerful about that story is saying things, saying things that sound right or that sound good, doesn’t always make them true.

And I think we have to start pressure testing some of this commonly held wisdom about navigating adversity, “Does it sound good or is it actually the right advice?” And I think that, to answer the second part of your question, if I boil it down, the difference between resilient people and shatterproof people, the most fundamental difference is instead of powering through, they use that opportunity to proactively reinvent themselves.

In other words, pausing, observing, looking at some of the things within themselves that might not be the best things, and then intentionally pivoting to find, as we were talking about, new ways of meeting our needs. But I think it’s this orientation of, you know, “There’s got to be a better way. And even if I don’t know what it is, I’m going to set out on this path.”

And, by the way, I give four steps of the shatterproof roadmap in the book, “I’m going to set out on this path to build a better me and what might be one of my worst moments.”

Pete Mockaitis
Well, we love bettering here at How to be Awesome at Your Job.

Tasha Eurich
Better is great.

Pete Mockaitis
And you mentioned that personal growth, self-betterment, is just about the tops, a way that we can find positive psychological outcomes. Can you expand on that?

Tasha Eurich
Yeah. So, I talk about, I call it the shatterproof six. And there, in the book, is a list of empirically supported goals that if we start however small, like whatever small step we take, but if we start to pursue them, we’ll meet our deepest psychological needs. Those three to thrive needs that we talked about.

And self-development is one of them. Especially, if our need for confidence is being frustrated, if we commit to personal growth, to expanding our horizons, what the research in self-determination theory shows us is, just by pursuing that goal and by asking, “What’s one step I can take today to get a little bit closer to feeling confident and, like, the best version of myself?” that feeds our needs no matter what’s happening in the situation around us.

And I don’t say that lightly. There’s been research showing that three to thrive need satisfaction works for people who are living in extreme poverty or who are refugees. There’s one really compelling study that was done with Syrian refugees, that showed that a really simple intervention where they pursue these sorts of need-based goals, their entire lives get better. And not in a sort of toxic positivity way, but you start to feel real fulfillment that feeds you during these tough times.

Pete Mockaitis

So, let’s walk us through this four-part process.

Tasha Eurich
So, the first step is to probe your pain. And what that means, in a nutshell, is to pause and say, “Pushing through my pain or avoiding it is going to give me temporary relief, but there’s two problems.”

Number one is this thing researchers have called negativity rebounds, which means that when we sort of deny the emotional reality that we’re experiencing, especially when it’s really negative, we’re okay for a minute, and then it comes back in full force. So, that’s the first problem.

The second problem with not paying attention to our pain is we’re missing really valuable data, right? So, the question to ask is, well, there’s two. The first is, “In the last week, what are the negative emotions that I’ve been experiencing that are kind of higher than my baseline? So, maybe I’ve been feeling a lot more shame recently, or I’ve felt anger, or I felt sadness.”

And then the second question is, “What is that pain trying to tell me?” So, for me in my health journey, I sort of, I hit my resilience ceiling, I gave up for a couple months, it was not pretty. But one day, I kind of woke up and I started asking myself this question, like, “What am I feeling? I’m feeling helpless. I’m feeling powerless.”

And what I realized was my pain is trying to tell me that I have totally lost control over my life, right? There’s no cavalry that’s going to come save me. I have to save myself. So, that leads us to the second step, which there’s so much richness to this, but again, I’m going to try to boil it down, which is trace our triggers.

So, we look internally first at our pain. Then the next thing we have to do is say, “Okay, what is happening in the world around me that is sort of creating this internal state?” And sometimes we don’t help, but almost always there’s going to be some kind of external trigger. So, it might be, and there’s different triggers for different need frustration.

Someone might have criticized us, hurts our confidence. We might have a micromanaging boss, which hurts our choice. We might have recently ended a relationship, which kills our connection. And so, once we have that trigger, we’re not done. We don’t just get to blame it on everything external. We have to go back inside and say, “Okay, what need is that trigger getting in the way of?”

So, for me, what I realized was the trigger was sort of just being pushed through this healthcare system that is designed for patient volume and not patient helping, right, and being told over and over that what I was experiencing wasn’t real. And that was triggering my choice need. I was massively undernourished in the choice department, and I wasn’t helping myself.

So, that’s actually what leads us to step three, which is to spot your shadows. What happens in the face of triggers, what happens in the face of need frustration, is we have these instinctive responses that feel helpful, but that are actually pushing us further and further away from our need. So, in my example, I was, and I talk about different ways these shadows can show up in the book, but just as an example, I was giving up.

So, there’s some of them that are really counterintuitive. Like, “Why would I, when I’m totally powerless, when by the way, I make a living bossing around CEOs, why would I give up? It makes no sense.” But what I’m doing there is sort of, like, assuming that I’m not going to be able to fix it, and conserving energy, and saying, “I’m not a doctor, I can’t diagnose my rare disease, so I’m just going to sort of go along to get along.”

But what that shadow was doing was leading me further away from a solution. So, the question I always tell people to ask if you’re trying to spot your shadows is, “How is my behavior right now different from when I’m at my best?” And the example that I just gave is a good one, of like, “Normally I do this, but right now I’m doing this.”

So, that brings us to step four, which is pick your pivot. Pivoting means proactively moving away from these familiar shadows that make us feel better, and towards new paths to need fulfillment. And we do that through something called need crafting. And the good news, for step four, is we sort of already talked about this, right? These shatterproof six or the goals, where if we say, for me, like as an example, instead of letting myself give up, my number one goal in life is maximizing my physical health.

And that’s one of the goals that’s been shown that if we pursue, we will have greater need fulfillment, specifically in this case with choice. So, what did I start to do? I changed the way I was showing up. I changed the way I was engaging with doctors. I spent 30 minutes, this is pre-ChatGPT, I spent 30 minutes a day researching rare diseases.

And, eventually, it took me a minute, a couple months, but then I had a list of these are the diseases that I might have. And then I finally had like the one that I knew I had, and I started changing the way I engaged in doctor’s appointments. I would show up with a summary, with a list of objectives. And they would open their mouth and I would say, “Thank you so much for being a participant in my care. Here’s what I would like to accomplish in this appointment.”

And some of them didn’t like it and I had to find new doctors, but I had to become the CEO of my medical journey. And the beauty of this process, just to kind of put a period on the end of a sentence, is, it wasn’t right away, because I had to find the right specialist, but within a few months, I finally had the diagnosis that I knew that I had through my research, which is something called Ehlers-Danlos syndrome, which is a genetic connective tissue disease where your body can’t produce the two proteins that are in every system of your body.

And so, it leads to these really kind of unrelated, confusing symptoms that usually show up as normal in diagnostics. And I can say with 100% certainty, that if I had not discovered this in our research, I certainly wouldn’t be here talking to you. I’m not sure I’d be here at all. And if I was here, I would be a shadow of my former self.

And so, when I tell people this works, there is no better way for me to share that than to say, “You know, I didn’t sort of find this as a dispassionate researcher. I found it as a human being whose life felt like it depended on these solutions.” So, that, my friend, is the shatterproof roadmap.

Pete Mockaitis
That’s beautiful.

Tasha Eurich
So, there are six kinds of overall objectives. And then, for each of them, there’s a couple of options. So, the first is to rise. And that is making myself better. We already talked about self-development. That’s a perfect example of a shatterproof goal. And those, again, are largely geared towards building confidence.

The second kind of category is to flourish. And that’s making my life better. The health goal that I mentioned is in that category. Something as simple as joy, like rediscovering the love of the game by immersing myself in something I like to do. The third is to activate. Oh, and by the way, sorry, flourish mainly focuses on rebuilding choice, as does the third, which is activate, and that’s kind of making things happen around us.

And I’ll give a couple of examples, because this kind of has different flavors. One of them is advocacy, right, speaking up for myself, making my needs known. Another one is agency, making my own choices, being my own person.

Then we’ve got another choice-based aim, which is to align. And that’s kind of making authentic choices. The best example of a goal under this is authenticity. It’s not going along to get along. It’s not sort of pretending to be something that I’m not. It’s expressing my values and showing up as who I really am.

And then the last two shift over to connection. So, if your connection is thwarted, you might decide to relate, which means that you’re making meaningful connections. I’ll give you a couple examples under this because I think it’s so rich.

One is closeness. So, that’s kind of deepening close relationships by giving and getting support. It might be reactivating a connection that you’ve kind of let slide because of your busy, stressed out, striver lifestyle. Or you might choose forgiveness. Letting go of old grudges, not for them, but for my own wellbeing.

And then another one I really like under this is spirituality. Whatever that looks like to you, religious or not religious, connecting to something greater than ourselves is kind of a powerful but underutilized way of maximizing connection.

The sixth, and final shatterproof kind of category, is contribute, making the world better. And when we engage in service, we’re actually powerfully meeting all three needs. So, you think about Adam Grant’s work when he wrote Give and Take, his first kind of big mega hit book.

There is so much behind that, where when we give, when we contribute to the greater good, when we try to make positive change, it’s satisfying our deepest fundamental human needs. So, when we give, we get. And I think that’s why it’s the one objective that meets all three needs.

Pete Mockaitis
And is it your recommendation that we pick a single goal?

Tasha Eurich
Yes. My goodness, yes. Sometimes people are shocked when I tell them that, in my job of coaching CEOs, we pick one behavior to work on, one high-impact behavior for an entire year. And everyone’s like, “Well, I mean, could that possibly be helpful? Why don’t you do more?” And the reason is, in my experience, if we have any more than one thing we’re trying to focus on developmentally, we’re not going to do it.

I’m coaching a CFO right now who brought me his development plan that we were going to kind of blow up and rethink, and he’s like, “It has five components.” And I covered up the paper, and I said, “Name them.” He couldn’t name a single one. And we both laughed. We said, “Uh-oh.” So, that’s why making your growth and development easy isn’t a crime. It’s a present to your future self.

So, one shatterproof goal, even break it down to one shatterproof habit. Like, for me, it was those 30 minutes a day researching rare diseases. Start there. Keep it something that you can regularly focus on. And that’s something that you go crazy on for a week and then get so overwhelmed that it becomes the last thing on your list.

Pete Mockaitis
And could you give us some more examples of a single behavior of a senior executive for a whole year, just so I get a sense for the scope of a “behavior”?

Tasha Eurich
So, I’ll give you one from someone I just got off the phone with who is doing an amazing job. He’s killing it. His CEO is thrilled, which is improve collaboration with open-mindedness and empathy.

And sometimes it’s even simpler than that. Sometimes it’s, “Listen better.” But if you think about it, if you’re a CEO and you’re not very good at listening and, all of a sudden, you start listening to people, the ripple effects are endless, right? So, I think it’s counterintuitive, but as long as you’re picking something that, in this case, like, your stakeholders are saying is limiting you, it can have a bigger impact than we think.

And I think we just try to overcomplicate development because we’re all type A overachievers, but that’s not how breakthroughs happen, in my experience.

Pete Mockaitis
Okay. And just to follow this through a little bit more, if we did pick listen better or whatever, what might that mean in terms of, is it a daily behavior that we settle in on next or what’s the very next step?

Tasha Eurich
Yeah, so this is kind of getting away from the shatterproof framework, but I think this is a great way of operationalizing it. Usually, what we’ll do is we’ll come up with that development goal, and then we’ll have an action plan that is 10 to 12 specific behavioral elements that they’re going to try to do every day.

So, it might be specific to a certain relationship. It might be how to show up in meetings. Like, the executive I just mentioned, his goal of improving collaboration is asking a question before he provides his opinion. Like, that level of specificity. Or, “Making sure that I find something to agree with before I disagree with someone.” So, it’s 10 to 12 things like that, and then we actually track them.

Most of my clients have a checklist every day. And this is from the Marshall Goldsmith School, “Did I do my best to listen before I talk?” “Did I do my best to amplify others’ contributions?” So, yeah, breaking it down into that level of detail, I think is, again, it feels tedious. It feels something. But that’s how change happens.

And the data are there, like, that process on its own. There’s a reason I have a money back guarantee. If I’m coaching a senior executive and there isn’t quantitative improvement in their targeted behavior as rated by their stakeholders, theoretically, never had to do it, they get their money back. So, that is how serious I am about this process and how much it works.

I think there’s going to come a day when it’s going to happen, right? And that’s what it’s going to be, but I’ve been doing this for 20 years now.

Pete Mockaitis

Well, so then, when we were talking about the operationalizing, so if we’re zeroing in, it’s like, “Okay, betterment is the thing.” And then I’ll maybe take another step of specificity into, it could be fitness, it could be listening. You sort of, then, identify a sort of specific daily thing that you’re going to be getting after.

Tasha Eurich
That’s it. And it is not a crime to make it simple, easy, and fast. For me, 30 minutes a day, that’s all I had to do. And I talk about other examples in the book of people who maybe had a little bit more, like, resources mentally and physically at the time. Like, I talk about one woman who had five sort of daily habits, but they were really simple.

It was, like, “Wake up.” She had just gotten out of a really toxic marriage. And one of the things on her list was, “Wake up every day, grateful for the freedom that I now have,” right? Or, “Make sure I ping one or both of my sons and tell them how much I love them.” And all these things to kind of reconnect with herself and her life beyond her ex. I think if we keep it simple, it’s even easier.

Pete Mockaitis
Yeah. And that’s just the magic. I’m thinking now about the 80/20 Rule, in general. So, in terms of, if we have in the entire universe of what’s your malfunction, what’s your deal in life, it’s like, “Oh, okay. Well, hey, it’s within the zone of the psychological needs of confidence, choice, or connection.” It’s like, “Okay, we’re already eliminated a lot of noise.”

Tasha Eurich
We have.

Pete Mockaitis
But even further, we got, “Okay, hey, it’s choice. Choice is the thing.” And then we can get even, even further, it’s like, “By golly, I’m going to be renovating this house I hate,” or whatever.

Tasha Eurich
Whatever, yeah.

Pete Mockaitis
And that, in fact, can become transformational.

Tasha Eurich
Over time, like, think about it. If you get one percent closer every day to a full sense of confidence or choice or connection, and if you do that most days, I’m a realist, not all days, most days, you’re going to see some pretty significant improvement in a shorter amount of time than you think.

Pete Mockaitis
Fantastic! Well, Tasha, anything else you want to make sure to mention before we hear about a few of your favorite things?

Tasha Eurich
Oh, one thing that I want to mention, because it’s very cool and it’s in service for your listeners, is if anybody is curious about that idea of my resilience ceiling and how close am I to my resilience ceiling, for the launch of Shatterproof, we put together, it’s a really cool tool. It takes about five minutes. It’s an online survey.

You actually have the option of sending it to someone who knows you well, if you want their perspective on how you are kind of showing up, and you get a report back showing you your overall, like, how close you are. You get dimension scores. You get tools. So, if anybody wants to take that, I’m sure you’ll put it in your show notes, but it’s totally free, no strings attached. It’s Resilience-Quiz.com.

Pete Mockaitis
All right. Thank you. Now can you share a favorite quote that you find inspiring?

Tasha Eurich

“Whatever you do or dream you can, begin it. Boldness has genius, power, and magic in it.” And I love this quote so much by Goethe, it is tattooed on my body. So, that’s my favorite quote.

Pete Mockaitis
And a favorite study?

Tasha Eurich
Well, I would go, just because it’s fresh in my mind, but that study that I talked about with Syrian refugees and need crafting, this whole idea of crafting our own needs is so new in the research. It took a brilliant young woman named Nele Laporte to kind of introduce it in 2019. But there’s so much promising research around that. I just think it’s so powerful.

Pete Mockaitis

And a favorite book?

Tasha Eurich
I would say nonfiction is Doris Kearns Goodwin’s A Team of Rivals. And I would say fiction, without question, number one, The Great Gatsby.

Pete Mockaitis

Okay. And a favorite tool?

Tasha Eurich
Favorite tool, ooh, we didn’t talk about this, the 222 tool. So, when you are super overwhelmed, you feel like you’re hitting your resilience ceiling, you take a deliberate time out. You ask yourself, “What do I need in the next two minutes, two hours, and two days?” So, the two minutes is psychological first aid. It’s breathing. It’s splashing cold water on your face. It’s saying out loud, like, “I am struggling and I feel overwhelmed.”

Two hours is something that is just for you, something that makes you happy, that relieves the pressure a little bit. Netflix marathon, happy hour with a friend, going to the gym. Two days is a deliberate pause on ruminating, analyzing, and problem-solving, as much as possible, with the thing that’s pushed you to this point.

I use this tool all the time and what I find is, because our subconscious mind is still working on it, but if we give ourselves the space to just relax and be, when we come back to it, not only have we helped a little bit with our need satisfaction, we usually have a better perspective on the problem. So, again, the 222 method, I use a shockingly large amount of days. I think I’m on, like, three by now, so. yeah.

Pete Mockaitis
Okay. And a favorite habit?

Tasha Eurich

My favorite habit is drinking water.

Pete Mockaitis

And is there a key nugget you share that people really resonate with, they respond to, they retweet in your speeches and such?

Tasha Eurich

Yeah, the grit gaslighting idea seems to be really resonating with people. It’s giving language and permission to experience something that, I think, we shame ourselves for.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Tasha Eurich
Oh, goodness, I’m everywhere. TashaEurich.com. Every social media. I’m trying to build my Instagram, so if anybody wants to come hop on there with me, that would be amazing. But, yes, very findable.

Pete Mockaitis
And a final challenge or call to action for someone looking to become awesome at their job?

Tasha Eurich
Two-part question, “What would the best version of you do? And what if you could be you, but better?”

Pete Mockaitis

All right. Tasha, thank you. This was fantastic.

Tasha Eurich
Thank you so much. Great to be here again with you.

1064: Timeless Wisdom for Greater Success and and Meaning in Work–According to the Torah–with Mark Gerson

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Mark Gerson shares timeless, practical insights about work–sourced from the Bible and supported by modern social science.

You’ll Learn

  1. Why Bible has helpful gems for folks from all religion–or lack thereof
  2. The one question that leads to greater meaning
  3. The optimal number of hours to work in a week

About Mark

Mark Gerson, a New York–based entrepreneur and philanthropist, is the cofounder of Gerson Lehrman Group, 3I Members, United Hatzalah of Israel, and African Mission Healthcare—where he and his wife, Rabbi Erica Gerson, made the largest gift ever to Christian medical missionaries. 

A graduate of Williams College and Yale Law School, Mark is the author of the national bestseller The Telling: How Judaism’s Essential Book Reveals the Meaning of Life. Mark’s articles and essays on subjects ranging from Frank Sinatra to the biblical Jonah to the Torah and science of clothing have been published in The New Republic, USA Today, Commentary, and Christian Broadcast Network. Mark lives with his wife and their four children.

Resources Mentioned

Thank you, Sponsors!

Mark Gerson Interview Transcript

Pete Mockaitis
Mark, welcome!

Mark Gerson
Pete, great to be with you.

Pete Mockaitis
Oh, I’ve been so excited to have this conversation with you for a while. One of my good friends and mentors, Mawi Asgedom, episode one guest, said you were one of the most unique, interesting people he has met in his life.

Mark Gerson
That’s so nice. Wow! I would say the same thing about him. Thank you.

Pete Mockaitis
So, no pressure, Mark, we’re just expecting uniquely interesting things to be falling out of your mouth, nonstop here.

Mark Gerson
We’ll see.

Pete Mockaitis
Well, I’m so excited to dig into your wisdom here, and you’ve got an interesting book title that’s a little different than some of the book titles we’ve had on the show and I just want to set the stage a bit. Religiously speaking, our listeners come from all sorts of backgrounds – Jews, Christians, Muslims, Hindus, atheists, agnostics, the so-called nones from the Pew Research folks.

And you’ve got a provocative title, God Was Right: How Modern Social Science Proves the Torah Is True. Can you set the stage for us? Is the goal of this book to convert folks to Judaism?

Mark Gerson
No.

Pete Mockaitis
Okay, what are we doing here?

Mark Gerson
Okay. So, the first question to ask is, “What is the Torah?” So, the Torah is the first five books of the Bible – Genesis, Exodus, Leviticus, Numbers, and Deuteronomy, what’s called The Five Books of Moses. What Christians call the Old Testament, we call the Torah, we Jews, or The Five Books of Moses. And then you have to ask, “What is the genre of the Torah? What kind of book is the Torah?” And that’s the first question you have to ask approaching any text.

If you’re reading a book of science fiction, and you think it’s science, you’ll say it’s not true, but then the answer is, “No, no, no, you’re reading science fiction. It’s not meant to be science.” So, the first thing we got to do is to get the genre right. What kind of book is the Torah? What kind of book is the Bible? The Bible, and I go in the book as to why it’s not the following things.

It’s not a history book. It’s not a science book. It’s not a cookbook. It’s exactly what Moses says in Deuteronomy 29 it is, it’s a guidebook. Moses says in Deuteronomy, “This book is for your benefit.” The Bible should not be in the religion section of bookstores. It should be in the self-help section of bookstores because it gives intensely practical guidance for everybody about how to live better lives, how to make better decisions, how to find meaning, how to find purpose, how to be healthy, how to negotiate any kind of challenges facing you, how to approach any kind of opportunity that you seek.

The Bible is the most relevant, eternally practical guidebook ever written. So, whatever anyone is thinking about, the Bible is likely to have the answer. And the Bible makes, in the course of being a guidebook, it makes hundreds, maybe thousands of psychological claims, sociological claims, all of which have intensely practical relevance to our daily lives in 2025, regardless of what faith tradition we come from.

And so, what I do in God Was Right, in several dozen chapters, on several dozen subjects, I go through, “Here’s what the Bible says. Here’s what modern social science says,” and then, “Do we see if they line up?” And they always do. And the reason why I approached it that way is because, for 3,000 years, people have asked, “Is the Torah true?”

And until now, we’ve only had faith and experience to go by. But in the 21st century, social scientists have, usually without knowing it, asked the same questions that the Biblical authors asked. So, now we can assess, with social scientific certitude, “Is the Bible true? Is it false? Or is it just a good book that’s right some places, wrong other places?”

And what I’ve discovered, in the course of doing this research, is that the Bible is true on every subject it touches, and it touches every subject relevant to our lives today.

Pete Mockaitis
Okay. Mark, thank you. Well, I just want to set the scene, set the stage, in that folks of all stripes can appreciate this, and if listeners are thinking, “Well, hey, this book seems to be doing it for people for thousands of years, and some folks are finding wisdom in it to this day, and Mark has some extra layers, then there’s richness to be enjoyed here in this conversation.”

And I love it, like you’ve got dozens of chapters in 700 pages unpacking this with fun titles, like, “Why the Israelites Hated the Perfect Food,” and “IKEA Succeeds the Torah and Science of Effort,” so it’s really fun to dig into these pieces. So, lay it on us, Mark, here, we’re all about being awesome at our jobs, why don’t we dig into maybe three insights or so that are really rich?

And if I may be choosy to prioritize, I’d like you to think through what are some of the most transformational insights that can really just be game-changing for a career, and yet are often overlooked? They’re not common practice, so they’re rare but powerful and they point to this ancient wisdom text. No pressure, Mark, but lay it on us.

Mark Gerson
So, let’s just talk about one example. Let’s talk about the Biblical Joseph. So, Joseph is the only person in the Bible who’s called a success.

So, Joseph has the most amazing career of anybody in the Bible. He goes from being an arrogant young man, and then he’s sold into slavery by his brothers, he becomes a slave, then he becomes a prisoner, and then he rises to become the number two man in Egypt, and the number two man in the world. So, he has an incredible career, and he’s the only person called a success.

So, then we have to ask, “When is he called a success?” He’s not called a success when he’s the number two man in Egypt, the pharaoh’s right-hand man. He’s called a success when he’s a slave in the home of Potiphar, and when he’s a prisoner in pharaoh’s jail. So, he achieved success in both these places. And the text goes through, not only that he’s called a success but that he receives promotions in both places.

He goes from being a lowly slave to the head slave. He goes from being a lowly prisoner to the head prisoner. He’s a success. He gets promotions. He achieves success in the same way that we would look at success. So, then we have to ask, “How does he achieve success?” So, what Joseph is, is the God-laden man in the Bible. He talks about God all the time.

So, what does that tell us? That tells us that Joseph is always finding meaning in his work. And when he’s always finding meaning in his work, when he thinks that God is with him everywhere, then he becomes a success. Okay, so how do we think about that in 21st century context? Well, in the 21st century, social scientists have identified a term called job crafting.

So, what is job crafting? Well, a great example of it was, and this story is attributed to both President Kennedy and President Johnson, but one of them visited the NASA headquarters, and they noticed how clean the premises were and they complimented the custodian on what a good job he was doing cleaning the floors.

And the custodian said, “I’m not cleaning the floors. I’m putting a man on the moon.” We see the same thing in a 2001 study from the University of Pennsylvania about hospital custodians, where certain hospital custodians view their jobs as cleaning the rooms, and other hospital custodians view the same job as creating a healthy healing environment for patients.

The people who find meaning in their work, the custodians who view their job as creating a healthy and healing environment for patients, end up getting far more promotions, making far more money than those who don’t. So, what does this teach us? It teaches us that success is not defined by the job you have but how well you do in that job.

So, Joseph is a success as a slave and as a prisoner, but he does very well in those jobs, therefore, he’s called a success. And by the virtue of being successful, he gets promotions. And what we see is exactly the same thing playing out in our day, it’s that those who find meaning in their work, those who can tell themselves a story about how they’re an integral part of creating something important, they get promotions and they make more money than those who don’t.

That’s job crafting. Joseph is the first job crafter. Now there’s a whole social science literature about it.

Pete Mockaitis
You know, Mark, I like that a lot. We had Gary Burnison on the show, who’s the CEO of Korn Ferry, and I think, “Well, this guy probably knows a thing or two about advancement in career.” And I go back to this quote all the time, and he says, “I think you have to first start with purpose and start with happiness, because, if you’ve got that purpose and happiness, you’re probably motivated. If you’re motivated, you’re probably going to outperform and love what you’re doing.” And I think that that just resonates deeply right there.

Mark Gerson
Absolutely. The studies on job crafting just keeps showing how beneficial it is for one’s career. There was an analysis in 2019 of 122 independent studies that found that job crafting was associated with improved job performance, job satisfaction, and reduced burnout. And that’s in addition to the promotions and the financial benefits that accrue to people who job-craft.

So, I think what Gary said is exactly right, people who find meaning and purpose in their job, and people can find meaning and purpose in every job, because whatever job someone has is contributing to the production of a good or service that’s valued by others who are willing to part with their money for it.

So, there’s satisfaction, there’s meaning, there’s purpose to be found in every job. And people who find that meaning and purpose in their job, people who job-craft, just like the Biblical Joseph, end up getting that promotion and enjoying successful careers.

Pete Mockaitis
I like that. And what you described are some roles that seem like they wouldn’t be the most fun or rewarding in terms of janitorial services or, in Joseph’s case, you know, being literally a slave.

Mark Gerson
Right.

Pete Mockaitis
And yet they’re bringing this purpose, this perspective. When you say job crafting, how does one do that in practice?

Mark Gerson
So, one does it in practice by, first, asking oneself, “What job am I in?” And then recognizing that every job has an important function and a crucial purpose. And then they have to articulate what that purpose is. So, the perfect example, I think, is of the hospital custodian from the University of Pennsylvania study. Hospital custodians are creating a healthy, safe, and healing environment for their patients. All they have to do is tell themselves the truth. They’re doing that.

And by telling themselves that truth, they’re setting themselves up for not only to be awesome at their job, but to be successful in the ways that we conventionally define success. So, no matter what job somebody has, the person with the job should think, “What purpose am I serving? What function am I realizing?” And by asking those questions and giving the very truthful answers that will come out of those questions, they’re job crafting and they’re setting themselves up for success.

Pete Mockaitis
Okay. Well, just to get some reps in, could you share, let’s say someone works in the finance function of a content streaming organization, like Disney Plus or Paramount or something. Lay it on us the job crafting and the purpose.

Mark Gerson
Yeah, great example. So, if someone is in the accounts receivable department, they could say that, “Because of me, our company is able to get the revenues that it’s earned and, consequently, is able to pay all these employees, all my colleagues, and to create a life and a living for all of their families. If the finance function of the streaming department of a content studio did poorly, there would be a lot less revenue to go around. The company wouldn’t get what it earned, and lots of people would not be able to provide for their families.”

If that person in the finance function is in charge of, let’s say, audit or something like that, they can say, “Because of me and because I’m performing this role excellent, because I’m awesome at my job, the company’s books are going to be honest.”

And when a company’s books are honest, it’s the fundamental thing. It’s the foundation of any enterprise’s success. The company’s books have to be reconciled. They have to be honest. They have to be true and they have to be right. And without really good finance people, no organization can make that claim confidently.

So, if someone is doing audits in the finance section of a streaming company, they should tell themselves the absolutely truthful story that, “Because of me, my CEO, my colleagues, my shareholders, my vendors, every other stakeholder, can trust the numbers and, consequently, trust the business.”

Pete Mockaitis
Now, I like that pathway in terms of, because, in a way, we can point to multiple stakeholders. Because where I thought that we were going to go first was the end consumer or customers.  And so, in a way, if you’re in the finance function, you’re a bit more removed from the end consumers’ experience of actually streaming the stuff.  But I suppose that you might draw your purpose pathway connections along that vector instead.

Mark Gerson
Right. I mean, the customer is not going to have any music to listen to or films to watch if the company blows up because its books are wrong.

Pete Mockaitis
That’s true.

Mark Gerson
And who’s there to assure that the books are right? The person at the finance function of the streaming company.

Pete Mockaitis
Now it’s funny, Mark, I’ve done this sort of exercise, and when I do so, sometimes it’s really inspiring and motivating, like, “Heck, yeah, I do have this purpose, and it’s really meaningful and that’s cool.”

Mark Gerson
Exactly.

Pete Mockaitis
And other times it’s just like, “Yeah, I guess.” It doesn’t have as much sort of emotional resonance for me. And maybe that’s just the human condition of moodiness that we all have. But do you have any pro tips for thinking through, getting the most motivational purpose juice force from the exercise?

Mark Gerson
Let’s just take your example of the finance person at the streaming company. Everything that I said that he should think is absolutely true, right? If the revenues aren’t collected, the company’s in trouble. If the costs aren’t reconciled, the company’s in trouble. There’s no customer experience if the company is in trouble. There’s no other employees being paid and their families being provided for if the company is in trouble.

So, the job crafter is telling the absolute truth. He just has to liberate himself to tell that truth and to give meaning to his work, all of which is completely right. I mean, take the hospital custodian, no one would want to be a patient in a dirty hospital.

Pete Mockaitis
I’ve smelled the urine in medical facilities and it’s a real bummer. A real bummer.

Mark Gerson
It’s a real bummer in a lot of ways. So, how much do we appreciate the custodian who makes it smell like the clean establishment it should be, the clean hospital it should be? A lot. We should a lot. And that custodian should be the one who appreciates his work as much as anybody because patients can only have the kind of experience that leads to health if they’re in a clean and sanitary environment. And the environment can only be clean and sanitary if the custodian is awesome at his job.

Pete Mockaitis
Yeah, what I like about this is the chains of logic feel unassailable, like, “Yeah, this is true and it is hard to argue the counter.”

Mark Gerson
Well, that’s exactly the gift of the Torah. The Torah’s chains of logic are unassailable, exactly as you said so beautifully. It’s exactly right. Which is why we said at the beginning of the conversation that the Torah is a book, it’s a guidebook that can be appreciated, learned from and lived by, by people of all faiths because its secular logic is unassailable.

Pete Mockaitis
Okay. Well, I think we got one really handy nugget here associated with job crafting and purpose and how that ties to the story of Joseph. Lay another one on us, Mark.

Mark Gerson
Okay. So, the Bible says, “Six days you shall work.” God says in the Bible, “Six days you shall work, and on the seventh you shall rest.” Okay. It’s interesting. He doesn’t say six days work shall be done. He says, “Six days you shall work,” teaching us that there’s something fundamentally important about work, independent of the output. That it’s important for the human soul to work. And there are lots of ways to work.

Someone who throws themselves into volunteering is absolutely working. Someone who’s home with her kids is absolutely working. There are lots of ways to work, but, “Six days you shall work, and on the seventh you shall rest.” Okay. So, let’s say someone follows that, and observant Jews follow it, Sabbath-observant Jews follow it, how many hours a week can you work if you follow that?

So, let’s say you can work 10 hours a day for five days a week. Now the sixth day, you really can’t work the whole day because part of the Sabbath is preparing for the Sabbath. So, you have to get home before the Sabbath and prepare for it so you’re ready for the Sabbath. So, let’s say you can work a half day on the sixth day. So, five days at 10 hours, one day at five hours, 55 hours a week. Someone who follows the Biblical formula for how much you should work and how much you should rest, and we can get into what rest is, it’s definitely not relaxing, can work 55 hours a week.

Social scientific studies of machinists in World War I and of Twitter employees in 2018 found that the optimal amounts of hours to work in a week is 55, the exact number. From 55 to 60, you have significantly-diminishing margin returns to your work. After 60, the work turns so bad that you start to compromise what you did in the previous 59.

So, the Bible gets it exactly right. The Bible’s telling us you should work 55 hours a week. And modern social science has completely, independently, the study of machinists from World War I and the Twitter study from 2018, they weren’t thinking about the laws of the Sabbath at all. But it turns out the Bible has exactly the number, to the number, of the amounts of hours that a week one should work to optimize production.

Pete Mockaitis
Okay, 55 hours. That’s a good number to have in mind. And I’m thinking we had Morten Hansen on the show who had done a great deal of studying associated with high performers and what was the story there.

And I think he also landed in that zone. It’s, like, what they see when they study high performers, it’s somewhere between like 50 to 65-ish hours a week is the max. And beyond that, it’s sort of counterproductive. You’re better off just not doing that because it’s a negative. It’s harmful to push there.

Mark Gerson
Exactly, yeah. After 55, it goes to diminishing returns and then it quickly goes to negative returns. And the shocking thing is that’s exactly what the Bible says, “Six days you shall work,” 10 hours for five days, half a day on Friday, and that’s it, and then you have to rest. And what’s the rest? And this has also been proven by modern social science.

So, six days of work, the seventh day of rest. The rest is not relaxing. The rest is purposeful rest. So, what do we do on Shabbat? What we do on Shabbat is we inaugurate Shabbat on Friday night. We have a dinner with our family and friends. We pray. We have a great time. And then on Saturday, it’s not a day of sleeping as late as you can. Someone who sleeps as late as he can is considered a Sabbath violator. It’s a day of purposeful rest.

We play games with the kids. You might go to synagogue. You might study. You’re renewing the soul. And in that time of purposeful rest, what we’re effectively doing is preparing ourselves to be awesome at our job in the six days to come. So, if you want to be awesome at your job, what the Bible says is work six days and have purposeful rest on the seventh. And that purposeful rest will give you the mental and physical energy that you’re going to need to be great in the following six days.

So, if you want to be great at your job, keep the Sabbath. And, of course, someone could say, “I want to keep Saturday,” “I want to keep Sunday,” “I want to keep Wednesday,” whatever it is, but take one day and commit that day to purposeful rest.

Pete Mockaitis
And again, to the notion of work, a portion of that can be…it’s funny. If we count the childcare, Mark, then I’m blowing past my 55 hours, and maybe that’s why I’m so stressed and exhausted so often.

Mark Gerson
Right, yeah. Well, I mean, childcare can be, I guess some of it can be considered work and some of it can be considered purposeful rest. But let’s just take what we traditionally define as work. Like, more than 55 hours, people who brag about working 60, 80, 100 hours a week, they’re just wasting lots of hours and they shouldn’t brag about it. They shouldn’t do it. No boss should ask it. Why shouldn’t they ask it? Because modern social science is very clear that there will be limited productivity after 55 and negative productivity after 60.

Pete Mockaitis
Yes. And I believe there’s also studies about video game developers will commonly enter a crazy busy season shortly before the release of the game. I don’t know if they call it crunch time. They have a name for it, but they see that exact phenomenon in terms of, actually, you’re just causing problems that you and others have to, now, undo.

Mark Gerson
Oh, very interesting. Yeah, I’m sure. Yeah, very interesting. I mean, it applies to everybody, and that’s kind of the point of the Bible. And why I wrote this book is because it doesn’t say, “Six days, you shall work, and seven days you shall rest for certain jobs.” It says it for everybody. So, the Biblical author might not have known about video game developers, but this formula certainly works for them.

Pete Mockaitis
Certainly. And you brought up the point at the very beginning, like, “You shall work.” It’s not so much about output needs to unfold, but rather we, as humans, need to do work for our own benefit, the doing of the work is necessary. And even if AI makes universal basic income unlock for everyone effortlessly, it would be to our detriment to not be doing work.

Mark Gerson
Yeah, exactly. I remember, so Dr. Ruth was a very close friend of ours, and she would come over for Shabbat on most weeks. And I remember, I had a friend who was over and she said to him, “What do you do?” And he said, “Well, I just retired.” And we just saw this look on her face and she stares right at him, and she says, “You cannot retire. You can rewire but you cannot retire.” Dr. Ruth, as always, was exactly right.

And, Pete, getting to your point, we see this in the social science literature, too. This is the IKEA effect, which was discovered in 2011, which is that people value things more when they build the things themselves. People value the work of their hands. They value work independently of the thing. And the IKEA effect is so interesting because one would think that we would value pre-made furniture more than we would value furniture we have to make with our own hands.

Because everyone would say, “Well, I value my time at something. If I don’t spend my time on it, I should attribute that value to the thing, and I should value the pre-made thing more.” But we don’t. We value the things that we create with our hands more than those that we don’t. Now, why is this? It’s because the Bible was right when it says, “Six days you shall work.” Work has a psychic, spiritual benefit, independent of what the work is and even what the output is.

Pete Mockaitis
Yeah, I think that’s just true. There are also studies associated with elderly folks, folks that maybe they don’t expect much from them because their health is poor and it’s hard to get around and they’re long retired. And yet, when they adopt real responsibilities associated with doing some mentorship and tutoring, for example, this is a good study, their stress levels increase because, okay, now they got some responsibilities on their plate, and yet their life satisfaction and joy increases all the more.

Mark Gerson
Totally right. And, exactly, the Bible says, “Six days you shall work, the seventh you shall rest.” It doesn’t say until age 65, in which case you should rest all the time. It could, but it doesn’t say that. It’s because it’s a fundamental human need. Now, of course, the job that one can do at 20 is probably not the job that one can do at 80, or it might not be. But the person at 80 or at 50, just find another job.

And again, it doesn’t have to be a paying job, but find something else that can be considered work. And your example, Pete, is great. A mentorship program that imposes responsibility. Not something you pop in and out of, but saying, “I have to be at this place to do mentorship, to do teaching, to do tutoring, to do counseling,” which people of all ages can do really well, that’s work.

And if someone hits a certain age when they can’t do the work they used to do anymore, totally fine. Just identify what skills, what gifts, what talents you have and see where else it can be applied, but the answer can’t be nothing.

Pete Mockaitis
All right. Well, Mark, lay it on us a third timeless insight to help us be awesome at our jobs.

Mark Gerson
Okay. So, let’s start with the story of Rebecca.

So, you have Rebecca and her husband, Isaac. And the question becomes, “Which son gets the birthright?” In other words, “Which son gets the mantle of Jewish leadership?” And Isaac, who has the ability to bestow it, he’s going to give it to Esau. Rebecca wants to give it to Esau’s twin brother, Jacob. Rebecca is right. Esau has his strengths, they’re discussed in the text, but the qualities needed for leadership, to perpetuate the Jewish people into the future are not one of them. The birthright has to go to Jacob.

So, Rebecca engineers in the moment, she’s a brilliant woman, engineers in the moment this ruse where Jacob is going to trick his father into thinking that he, Jacob, is his twin brother, Esau. So, how does Rebecca tell him to do it? Rebekah tells Jacob, “Put on Esau’s best clothes.” Now that’s interesting because the old man, Isaac, he’s blind so what does it matter what Jacob is wearing? But she says put on his best clothes.

So, what do we learn from that, and the many other mentions of clothing in the Bible? Well, the reason why Rebecca tells Jacob to put on Esau’s best clothes is because of her insight, which is amplified throughout the Torah, which is that we are what we wear. So, she’s telling Jacob, “If you want to imitate Esau, if you want to be Esau, you have to wear his clothes,” because what we wear defines us.

Okay. So why is this relevant? Well, first, is it true and is it relevant? Well, there was a study out of Northwestern in 2012 where one group of participants was given a white coat. There were two groups of participants. They were given the same white coat.  One group was told it was a doctor’s coat. One group was told it was a painter’s coat. Then they were given tasks that required paying attention to detail.

Those who were told it was a doctor’s coat did much better. Just by thinking it was a doctor’s coat – it was the same coat – by thinking it was a doctor’s coat they did much better on attention-seeking tasks. There was another study out of Yale from 2014, which was a negotiation workshop. And the young men who wore suits made triple the profit of those who wore sweatpants. Same cohort of students, but those who dressed in a suit did vastly better than those who dressed in sweatpants.

And so, what does this teach us? It teaches us that what we wear is of fundamental importance for so many things, particularly being awesome at our job. Now, I think it’s a fortunate thing that this whole work from home culture is ending. But even if one were to work from home, what would be the lesson from the Bible, which has been validated by modern social science? Dress like you’re in the office.

Pete Mockaitis
Yeah, well, it’s funny, as we speak, and you’re looking so sharp, I’m looking at my blazer in the corner, I was like, “I should probably put that on right away.” So, thank you for that. And we have had that come up with Dr. Srini Pillay, what he calls psychological Halloween-ism.

Mark Gerson
Interesting. Great term.

Pete Mockaitis
When we dress the part, it psychologically impacts how you’re approaching things and showing up, so I could see that pathway with the suit. But could you actually give us some more detail on that study, the whole tale there?

Mark Gerson

Well, yeah, the two studies from Northwestern about just by wearing the same coat and being told it’s a doctor’s coat, you get attention-seeking tasks. And you have the Yale study, which showed that men wearing suits did three times better in the negotiation workshop than their colleagues from the same cohort of Yale students who were wearing sweatpants.

There was another study out of UNC from 1998 that said that female students who wore swimsuits scored worse on math tests than those who wore sweaters.

So, the lesson for being awesome at your job is no matter where you are, even if you’re working from home, just dress like you’re working from the office because, I love your term, psychic Halloween-ism, I would have used that in the book if I knew about it at the time, but it’s a great term and it says that we become what we wear, which is exactly what the Bible is telling us in so many different ways, in so many different places.

The canonical place is when Rebecca tells Jacob to put on Esau’s best clothes. Interestingly, not any clothes, “Put on his best clothes. You put on his best clothes; you’ll be Esau. And you got to be Esau to trick your father.” And it works. And, interestingly, there was another study that showed that much of the cure for female depression is in the woman’s closet.

Because when people are feeling depressed, you wake up in the morning, you’re feeling depressed, what will most people typically do? They’ll put on like baggy sweatpants, a big sweatshirt. That makes them more depressed.

So, what this study showed is that if you’re depressed, put on a flowery dress, mix up the colors, and then you feel the vitality that your clothing reflects. So, it’s such an easy hack right from the Bible, which is that if you want to be a certain way, dress that way. Don’t dress how you feel. Dress how you want to feel.

Pete Mockaitis
Oh, Mark, this is so good, and it’s funny. I mean, I’ve had years of working from home, and there was an era of my life in which I put a great deal of attention into my attire, and I had shirts made to my measurements, and it was when I was peak dating times, like, find a wife time. And I put serious time and money into my clothing, and I have not since my wedding day.

Mark Gerson
Well, it’s interesting. We can talk about the secrets of the top performers, too. So, Deion Sanders, of course, the NFL Hall of Famer, great quote from Dion Sanders, “If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.” I mean, Tiger Woods, he always wore red on tournament Sundays because red, he said, is his power color.

Michael Jordan. So, Michael Jordan started the trend of wearing baggy shorts in the NBA. Why? He was wearing his UNC shorts under his bull shorts. Why was he wearing his UNC shorts? Because, to him, it channeled his beloved coach, Dean Smith.

Pete Mockaitis
Yeah, that’s good. Well, boy, there’s so much there in terms of the garments. And then, well, now as we talk about these athletes, it feels sort of like in terms of, like, ritual and memory and – what is it – embodied cognition.

Mark Gerson
Embodied cognition, that’s a term, yeah. Or enclothed cognition.

Pete Mockaitis
Or, sit in this place or with these things or see these reminders, that’s triggering an emotional, physiological state of being, and some physiological states of being are way more conducive to having smart, creative thoughts that are useful, versus just the opposite.

Mark Gerson
Right. And so, what it teaches, you want to be awesome at your job? What you wear matters. That doesn’t dictate what you should wear, but it does dictate that you should be intentional about what you wear.

Pete Mockaitis
That’s right. Whether it’s your UNC shorts or a sharp orange jacket, whatever it may be.

Mark Gerson

Exactly. And so, why do I wear this orange jacket? Because I co-founded the charity United Hatzalah of Israel, which is the country’s crowdsourced system of volunteer first responders. We have 8,000 volunteers throughout the country. All EMTs are paramedics. And our goal is to get to a 911 call within the 90 seconds that separate life from death. We do about 2,300 calls a day.

Well, orange is our color because orange is the safest color at night. And we have a thousand volunteers on motorcycles, and so we have to have the safest color at night. So, I wear this jacket every day to channel United Hatzalah and the love I have for the organization, the respect I have for the volunteers and the purpose that I have with being the chairman of this great organization.

So, I have one of our board members sold his fabric company, and I asked him to make me an orange jacket, and I did. I started wearing it every day. He said, “Well, you can’t wear the same jacket every day.” So, he made me five of them. And I have our logo right here.

Pete Mockaitis
Yeah, that is perfect. I remember, I got this suit made to my measurements. It felt amazing. It was delightful in terms of, like, how I felt ready for anything.

Mark Gerson
Exactly, yep. Exactly. You totally nailed it, exactly. By wearing that suit, you felt ready for anything and everything. And what the social science suggests is you were probably more awesome at your job because you felt that way, and you felt that way because of what you’re wearing. It’s one of hundreds of great practical life hacks right from the Bible.

Pete Mockaitis

That’s good. Well, Mark, tell me any final things you want to share before we hear about a couple of your favorite things?

Mark Gerson
Well, first, what a great conversation. So, I so appreciate it. But, no, I mean, I’d love to share anything and everything in the book. And “God Was Right” will be out in June. And you talked before about, before you were married, you paid great attention to your clothing.

Well, clothing is a separate chapter, but the Biblical formula for dating, romance, and marriage is totally fascinating and it’s been proven absolutely right by modern social science, and it’s unfortunately not practiced today nearly as much as it should be.

Pete Mockaitis
Well, this is not a dating show but we can’t just let that lie. Mark, can you give us the two-minute version of that we need to know?

Mark Gerson
Okay. Okay. Now I’m so glad you asked. Okay, so, the happiest marriage in the Bible is between Isaac and Rebecca, which leads us to ask, “Well, how did they decide to marry each other?” So, Abraham sends his servant, Eliezer, to find a wife for Isaac. So, Eliezer sees this young woman, and he only knows three things, and this is key, only three things about the young woman.

He knows she’s from Haran, which is important because Abraham had made souls in Haran. He knows she’s very fair to look upon, and she’s exceedingly generous. She brings water for him and all of his camels. On the basis of those three and only three things, Eliezer says, “She’s the woman for my man, Isaac.”

Then this young woman, Rebecca, is given the choice, “Do you want to go with Eliezer and marry Isaac?” She has never met Isaac, but she knows only two things about him. One, that he’s rich, so he’s a good provider, and, two, that he loves God. So, on the basis of knowing only two or three things, they decide to get married.

Then the text tells us in Genesis 24:67, he married her, she became his wife, and he loved her, in that order, teaching us that the Biblical formula for finding your spouse is identify two or three characteristics, no more. Whether his friends are funny, or whether she likes to ski, or go to the beach, they’re not in there.

Identify two or three genuinely important characteristics, and there aren’t that many to choose from, then just get married. Then start doing spouse-like things, probably iterative acts of giving, and then love will follow. The opposite of that is what people in secular society do now, which is they date for years, often the same person for years. eHarmony said the average dating before marriage is 2.6 years.

In the process, they’re looking for all kinds of characteristics which are completely irrelevant to a happy marriage. In so doing, passing up perfectly good people for no good reason and they eventually decide to get married when they fall in love because, as I said in the book, you can’t fall in love. Love is something you have to cultivate. Love is saying it’s intentional.

You might fall on your face, you might fall down, but you don’t fall in love. What the Bible tells us is that love follows commitment. First, they get married, then she became his wife, they’re two different things. So, marriage is obviously a legal process, then becoming a wife is a much more substantial process, iterative acts of giving, and then love follows.

And the social science demonstrates that the Bible, as usual, totally gets it right. So, the lesson for young people is identify two or three characteristics, then just get married, then start doing spouse-like things, and then you’ll experience love.

Pete Mockaitis
Well, if I may, now I’m curious about hiring in terms of do the same principles of having a very short list of critical factors in a candidate apply there too?

Mark Gerson
Yes. As long as those characteristics are the right characteristics, and that’s true in dating too, that two or three characteristics have to be the right characteristics. In hiring, it’s going to be two or three characteristics. And then, of course, you have to do background checks and references and all that.

Pete Mockaitis
May I ask for, I mean, you’ve hired a lot of people in your day, what are your top characteristics?

Mark Gerson
Well, I think one of the underrated characteristics is “What’s the character of the man or woman?”

Pete Mockaitis
Character.

Mark Gerson
Yeah, because if you can find, if you can identify, you can do tests or look to experience for technical capabilities, but you want to work with people of good character. You can trust them when there are, inevitably, adversity and challenges. You can have the confidence that they’re going to stick through it and work through it and be with you. That they’re going to be really concerned about customer problems, they’re going to be really good colleagues. So, yeah, I think character is a very important trait to look for in someone you hire.

Pete Mockaitis
So, character, in a way, can encompass many, many different virtues. Here it sounds like you’re talking about honesty, integrity, and, like, discipline or fortitude. So, when you say character, is that kind of what you mean by that?

Mark Gerson
Yeah, you’re absolutely right. Character is encompassing. It’s honesty, integrity, diligence, rigorousness, taking responsibility.

So, I would say, look for people who have it within their character to take responsibility because problems are going to happen, mistakes are going to be made, and someone who takes responsibility for them, that’s the kind of person that you want to work with.

Pete Mockaitis
All right. And is there another key factor in addition to character?

Mark Gerson
Character, I would say, is the most important thing, and it is the encompassing thing. But also, problem-solving ability and resilience. And I have a chapter in the book on anti-fragility, which the Bible asserts in Exodus. And then modern social science has completely validated it as something that is both possible and very positive for people.

So, in Exodus, we’re told the more they were, talking about the Jews in the early days of the slave experience, the more they were afflicted, the stronger they became. Now, one would normally think the point of afflicting somebody is to weaken them. But the Bible says the more they were afflicted, the stronger they became.

So, teaching us that afflictions can be strengthening and modern social science has totally validated that, for instance, scientists who’ve had their first paper rejected have more successful careers than scientists who had their first paper accepted, so long as they stay in the profession, showing us that these setbacks, these challenges, these rejections can be a real impetus for growth.

So, I think, when looking for someone to hire, when looking for a vendor to work with, that’s a really important thing. What’s going to happen when things go bad? Are they going to take responsibility? Are they going to complain? Are they going to seek a solution? These are not easily detectable in interviews, but it’s something that every employer should consider and try to ascertain as best as he can.

Pete Mockaitis
All right. Well, now could you share with us a favorite quote, something you find inspiring?

Mark Gerson
Well, I’ll just go with my favorite from the Bible, which I think it was Leviticus 19:2, which is very simple, “Be holy.” Holiness is something that’s available to everybody of every faith in every time, at every strata of society. We can all be holy.

And what does that mean? It means that when confronted with the decision to do the right thing. And it’s such an inspiring piece of wisdom from the Bible because it’s telling us that holiness is completely accessible.

Everybody, anybody can be holy, should be holy. We can understand what holiness is because the Bible wouldn’t tell us to be holy if it were inscrutable. So, we can understand what holiness is and we can do it. And it’s just a great piece of Biblical wisdom to live by.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Mark Gerson
So, there was one study in the early 2000s, it’s a fascinating study, which is available for anybody to look up on YouTube, just go to Gorilla Experiment, where you have a bunch of girls throwing a basketball to each other. And then this big guy in a gorilla costume comes in the middle of the game and starts beating his chest. And then he goes off screen. He’s there for like 10 seconds out of the 60.

And then the question is, “How many people noticed there was a gorilla interrupting the game?” And the answer was fewer than half. So, you have this one-minute game of girls throwing the ball, a guy comes in with a gorilla, but because noticing is so hard and so counterintuitive, very few people actually noticed.

Then there was another study out of an Irish insurance company on this that says, “Who are the best drivers?” And this class of people are the best drivers to such an extent that this insurance company, Carole Nash, gives them lower rates. They’re motorcyclists. So, why are motorcyclists the best car drivers?

Well, let’s look at the cause of motorcycle accidents. The bulk of motorcycle accidents are caused by what the traffic experts have named “Look but failed to see.”

In other words, the driver, he looks at the motorcycle in front of him, but he doesn’t see it. So, it’s in his eyesight, the motorcycle, but because he’s not used to seeing motorcycles on the road, because his brain is conditioned only to see cars, he doesn’t actually see the motorcycle right in front of him, he crashes right into it.

So, that’s how important noticing is, is that car drivers very often don’t even notice the motorcyclist right in front of them, even though they can physically see him. That shows how hard noticing is. So, who are the best car drivers? They’re motorcyclists. So, why are they the best car drivers? Because if you’re a motorcyclist, you better be a really good noticer because there are all kinds of perils on the road.

So, motorcyclists become really good noticers and, consequently, they become really good car drivers. And this is the inspiring thing about it, it’s a skill that can be cultivated. The motorcyclists have cultivated the skill of noticing and, consequently, it helps them as car drivers and elsewhere in life.

And then we have to ask, “Well, why is this relevant in my life?” Well, the answer is motorcyclists know. And lots of accidents, and not just car accidents, lots of mistakes that we make in all endeavors of life just come because we’re not noticing things. I mean, maybe you don’t notice that someone in your life is having problems that you can help with. You just don’t notice it. And you just think it’s a normal course of things, but if you notice it, you’d see there’s something different, and you can step in and help that person.

Pete Mockaitis
Okay. And a favorite habit, something you do that helps you be awesome at your job?

Mark Gerson
Probably the most important part of my routine is I run six miles a day, I’ve not missed a day in over 20 years. I have an addiction to exercise. I need to run. And I do my Bible study on the treadmill.

Pete Mockaitis
Okay. And, Mark, if folks want to learn more or get in touch, where would you point them?

Mark Gerson
They can go to GodWasRight.com or email me at Mark@GodWasRight.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Mark Gerson
Realize that what you’re doing is important. What you’re doing is, if someone is parting with his or her money for a good or service that you’re involved with creating or producing, what you’re doing is really important.

And you should just understand the importance of it and properly define the importance of it, just like we talked about with the hospital custodian who said, “I’m not just cleaning the floors. I’m creating a healthy environment for patients.” And there’s so much wisdom in that hospital custodian. And I think everyone who wants to be awesome at his job and to find meaning and happiness in his work should take that to heart and be like the Biblical Joseph and job craft.

Pete Mockaitis

All right. Mark, this is beautiful. Thank you.

Mark Gerson
Thank you so much, Pete. What a great conversation.