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Mindset Archives - How to be Awesome at Your Job

1106: How to Rewrite the Hidden Beliefs that Hold You Back with Muriel Wilkins

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Muriel Wilkins uncovers the hidden assumptions that dramatically shape how you work and live.

You’ll Learn

  1. How to spot when a belief has stopped serving you
  2. The 7 key beliefs that hold you back
  3. The key to reframing your mindset

About Muriel

Muriel M. Wilkins is the founder and CEO of the leadership advisory firm Paravis Partners. She is a sought-after, trusted adviser and executive coach to high-performing C-suite and senior executives who turn to her for help in navigating their most complex challenges with clarity and confidence. She is the coauthor of Own the Room: Discover Your Signature Voice to Master Your Leadership Presence and host of the award-winning podcast Coaching Real Leaders. She holds an undergraduate degree from Georgetown University and an MBA from Harvard Business School. Learn more at murielwilkins.com.

Resources Mentioned

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Muriel Wilkins Transcript

Pete Mockaitis
Muriel, welcome back!

Muriel Wilkins
Thank you. I’m delighted to be back.

Pete Mockaitis

Well, I’m delighted as well. Last time we talked executive presence, and that was very fun. And it looks like your executive presence and star has continued to rise and rise. So, congratulations on everything.

Muriel Wilkins
Thank you so much.

Pete Mockaitis
You got a fresh book here, Leadership Unblocked: Break Through the Beliefs That Limit Your Potential. That sounds so important. And I would love to hear, for starters, what’s one of the most common beliefs you’re seeing widespread that is limiting a lot of folks’ potential in their careers?

Muriel Wilkins
I think, probably, the one, they’re all equal opportunity, but the one that I see that really halts people in their career is, “I need to be involved,” because it gets them involved in places that they actually don’t need to be involved in.

Pete Mockaitis
Okay. So, we need to be involved, as in, “I’m reluctant to delegate, let go.” Or, what are the flavors of “I need to be involved”?

Muriel Wilkins
Yeah, I mean, it’s this unsatiating, almost compulsion to have to be engaged in all the things. So, it looks like, “I have to be at that meeting,” “I have to be cc’d on all the emails,” “I have to be the one that has the conversation,” “I have to weigh in on that document.” And what it does is, it does a couple of things.

Number one is it keeps you from being able to advance in a way that you need to because the more responsibilities you get, the more you would need to be involved in in order to deal with all the complexities of your job.

And, secondly, it actually creates a clog in the system, meaning it keeps others from being able to develop, because they then end up become habituated by the fact that you’re involved in all the things, so then why should they do it?

Pete Mockaitis
Absolutely. Well, and I’m thinking of yet another downside there is, I recall I was having chat with a fellow Bain colleague. We were talking about, “Oh, what have you been up to? What are you doing?” And he was looking at all kinds of cool opportunities at buzzy startups that had hefty funding and dozens of employees.

And there was one that he got pretty far in the interview process and he was considering it. And he told me he was leaning towards rejecting the offer because of one of several reasons. The CEO of many dozens of employee companies still wanted to review every email that went out to the users.

And I was really struck by that because it’s like, I’ve lived that myself, but then I have a much smaller team. I managed to let it go a long time ago and life has been so much better.

Muriel Wilkins
Yeah, absolutely. And, look, the thing with a belief like “I need to be involved” is, at some point, it served you, right? That CEO, it probably helped him in some capacity at some point where he was cc’d or maybe he had had an occasion where he was not copied on an email and all hell broke loose as a result of that, or he thinks as a result of that. And, therefore, his mantra then became, “You’ve got to CC me on all the emails.”

You know, I think the point here is that just because it works in one situation doesn’t mean it’s going to work in all situations. And, certainly, from a leadership standpoint, there’s no way you can have the sheer physical capacity to be involved in all the things.

Pete Mockaitis
Well, could you share with us a cool story of someone who had that limiting belief and what they did to evolve beyond it and what, ultimately, happened for them?

Muriel Wilkins
Yeah, absolutely. I’m thinking, even as you were sharing the story of that CEO, I’m thinking about a client that I had who, and this is something that I often find, particularly if you’re the founder of an organization or a startup, or you were there from the beginning, even if you’re not the founder, you were one of the early employees, where, quite frankly, it is required that all hands are on deck.

And so, this particular person, she had founded this nonprofit on her own, it was just her. And so, she was used to doing all the things. But then as the nonprofit grew, and again, she really needed to be focused on external fundraising and being motivating staff and thinking strategically and dealing with the board.

I remember one of the conversations we had, she’s like, “But I just find I don’t have time to do all these things.” And I said, “Well, what are you spending time doing?” And she said, “Well, for example, like this morning, I was checking the bathrooms to make sure that there was toilet paper in there.” And I said, “Is that the best use of your time as CEO?”

And it made her really think about it from the perspective of, “Why am I the one doing this?” Not to say that it shouldn’t be done, but that wasn’t where she added the most value. And so, it wasn’t that I was telling her it’s not the best use. I just asked her whether it was the best use.

And so, when she started shifting to “I need to be involved where it’s the best use of my time” it gave her an automatic filter for how should she be prioritizing where she spends her time. And I think that’s what we all need to be doing, is really thinking about it through a filter rather than a universal level of engagement that we need to have in all the things in order to keep things from going wrong.

Pete Mockaitis
All right. Muriel, now for just our human need to have stories completed, how did that toilet paper get handled in the end?

Muriel Wilkins
She delegated it. And what’s funny is there were people in her organization who wanted to help. But she also, it’s interesting because these beliefs never come from a bad place. She was also very concerned because they were doing a lot of work and they were a service-oriented organization.

She was also concerned about putting more burden, as she put it, on her staff. She did not want to burden them with more. So, she took it upon herself. She’s the one who would do all these things, but they were like, “Look, you’re better off going out and raising money for us because if you don’t do that, you’re the only person who can do that. If you don’t do that, we’re not going to survive as an organization.”

So, these little things, and the toilet paper was just one example, but when you add up all those little micro examples of where she was spending the time, and we started calling them breadcrumbs, right? Like, stop focusing on the breadcrumbs and focus on the loaf, the mana. Then she started getting it, and her staff was more than happy to focus on the breadcrumbs.

And you know what? They felt like they were adding value by doing that. And so, kind of it worked out. So, it required not only a shift in belief in her, but she needed to have some conversations, be clear around what she was delegating and ensuring that her staff was also aligned around those things.

Pete Mockaitis
Well, I’m excited to get into the rundown of the top seven beliefs that limit us, as well as your approach for addressing them. But before we do it, I’d like to hear, any other surprising, fascinating discoveries you made as you were digging into this research?

Muriel Wilkins
Yeah, so I think there were a couple of things that really struck me, two, in particular. The first is we just talk about beliefs, and what they are. Because when I say the word beliefs, some people are like, “What are you talking about?”

And so, when we think about what a belief is, it really is just an assumption we’re making or a story that you’re telling yourself. Like, are they true? I mean, you came out of consulting, so you know this. I did as well. We make assumptions when we model something or when we put a budget together. But do we know if it’s actually true? We don’t. It’s a hypothesis around what’s going to happen.

And if you put in one thing I learned in consulting was, you put in garbage assumptions to that model, that spreadsheet model, what’s going to come out on the other side is garbage. And so, one of the things that I really loved digging into was the impact of our thoughts and our beliefs on our outcomes.

And there’s been some interesting studies, everything from Carol Dweck’s work on growth mindset to Ellen Langer and Alia Crum’s work around the impact of thoughts and beliefs on health outcomes that undeniably show that it’s not just what you do, but it’s what you think about what you do that has a huge impact on the outcomes you have. So that was number one.

I think number two, when I looked across all of my clients, or I looked at 300 of them, to see if there were some commonalities in terms of the types of beliefs that they had and, lo and behold, I did find that there were some commonalities, the one that surprised me the most is the belief of, “If I can do it, so can you.”

And it surprised me, Pete, because that is a mantra that we use, I have used so many times that I thought was like very motivational, very inspirational. And it can be, but it isn’t always. It can actually be quite debilitating and demoralizing and, quite frankly, get in the way of the thing that you’re supposed to do as a leader, which is to also coach and develop others.

Pete Mockaitis
Yes. And I want to hear, when you mentioned huge impact that you’ve seen from the research, can you share with us any sort of eye-popping discoveries or experiments, pieces of research that made you go, “Whoa”?

Muriel Wilkins
Yeah, my favorite, which I write about or summarize, synthesize in the book is the one by Ellen Langer and Alia Crum. And so, they were looking at, and they were at Harvard. But they basically looked at a group of hotel attendants, so the people that you see when you’re in a hotel cleaning the rooms, doing all the things.

If you’ve seen these folks, they’re on their feet all day or they’re pushing things. They’re doing very much physical labor for eight hours a day. And they ask these folks, “Do you believe that the work that you’re doing is exercise? Like, does it equate working out?” And most of them said, “No, we’re just doing our job. It’s not exercise. Exercise happens after this if I get around to it.”

And so, they introduced to them, “What if you just thought about your work as exercise? What if you just considered your work to be exercise?” which is a belief, right? It’s just a different assumption you’re making about your work. And then they tracked what happened. And what they saw that four weeks after introducing this notion, they saw material enough improvement in a bunch of different health metrics in the folks who they had assigned this new belief.

And so, their conclusion was, and that was the only thing that changed, Pete, nothing else. The work didn’t change, the people didn’t change, their uniform didn’t change. That’s the only thing that changed. So, the conclusion was, again, that it’s not the work that they’re doing, that necessarily just drives the outcomes, but it’s what they think, the thinking about that work, what they believe about that work that then also impacted outcomes.

You know, when I read this study, as well as again, the growth mindset study that Carol Dweck has done, where she did almost the same type of thing as it relates to education, I thought, “Well, my goodness, like, why doesn’t this apply from a leadership standpoint?”

And I have experienced in my own work, part of my frustration as an executive coach for the past 22 years is I would help my clients move to action, move to doing something different but they would always come back to the thing that was frustrating them to begin with or the outcomes that they weren’t getting to.

And what I realized is they were changing what they were doing, but they weren’t changing what was driving the behavior, which is the belief or the thought or the assumption or the mindset. But if we could change that or expand on it, I don’t even like to use the word change, it made it much more sustainable in terms of them being able to have new behaviors, new ways of doing things to then make the out more sustainable.

Pete Mockaitis
And I’ve heard of this study several times, and whenever it comes up, I just wonder, like, what is the intermediate mechanism by which that is occurring? And so, I can only speculate, and maybe they’ve got better speculations or you know, and you can solve this mystery for me.

But in terms of, if you think about it as exercise, you then do it differently and you actually appreciate, “Oh, my heart rate’s getting up a little bit.” It’s like, “Ooh, I’m going to have a little bit more gusto in the way that I’m moving.” And, thusly, there are physiological impacts of that? Or, what’s that sort of intermediate step?

Muriel Wilkins
Think about it in terms of, you know, if I am watching a scary movie, again, I’m saying scary. If we’re watching the same movie and my belief is, “This is scary,” how does my body respond? My body responds for me, I might sweat, I might go like this and hide my eyes. I might clench my fists and my heart might start pumping fast.

But if you’re looking at the same movie, let’s say Chucky, which was the first movie my husband took me on a date, I would say that was scary for me. He thought it was funny, right? So, what did his body do? His body, his eyes lit up, he was jittery in his seat, he was laughing. Same movie, different response based on what we think about what we’re seeing in front of that screen. So that is my anecdotal way of explaining it.

And I think the same holds true in anything that we do, right? We all might look at a situation and approach a situation, and certainly in the workplace. How we experience any workplace situation, in particular the challenges, is impacted by the way we think about that situation, by what we think about ourselves, about how we think about the other person that’s part of that situation, or what we think about the context.

Pete Mockaitis
Certainly, yeah. I’m thinking about perhaps giving a speech or presentation. Some people say, “I’m so scared. I’m nervous. I’m terrified.” Others say, “I’m so excited. I’m pumped up. This is going to be awesome.” And it just has that whole cascade of downstream effects there.

Muriel Wilkins
Yeah. And, look, and, by the way, I’m not a person who sits here and say, “Oh, my gosh, just think it and it will happen.” Like, that’s not what this is all about. I think it’s much more about having alignment, right? If what you want to have happen is to show up as confident in that presentation, or what you want to have happen is the audience leaving feeling like you’re engaging, then you ought to work backwards and say, “If I want to show up as engaging to the audience, how would I need to act in that presentation?”

“How would I need to behave in that presentation? And if that’s the way that I need to behave, then what do I need to think in order to be able to behave that way? Or, how do I need to feel in order to behave that way? And if I need to feel that way, then what do I need to be thinking about the audience, about the presentation, about me, in order to increase the probability that I can actually feel and behave in that way?”

Pete Mockaitis
Oh, I like that a lot. So, working backwards there, in terms of my thought or belief leads to my feeling and then my presence, how I’m showing up leads to the impact or transformation. And then as you explore that chain, you could even see, “Well, I need to think or believe that,” I don’t know, “this thing’s really going to work.”

And so then, we’d say, “Well, what are my doubts? Well, why don’t I go investigate those? OH, hey, what do you know? It looks like the odds really are good that this thing is going to work, and that it will naturally flow through.”

Muriel Wilkins
Yeah. And, look, and it’s not to lie to yourself. It’s also the point that many beliefs can exist at the same time, right? And so, again, going back to the example of the presentation, yeah, I could still say, “Oh, my gosh, like, I might mess up my words.” That certainly could be true. We don’t know if it’s actually going to happen.

And I have this belief that, “If I mess up my words, people are going to think that I don’t know what I’m talking about.” And I can also believe that what I have to say is really interesting and that others will be interested in it. So, which of those two is best going to serve me if my goal is to be engaging in that presentation? The second one.

So, it’s not to say that the first one doesn’t exist. It’s just that it’s not helping me right now. So why pick it up, right? It’s like if I’m trying to be healthy and in front of me is a carrot or a bag of potato chips, right? Both are good, and I’m making the choice based on the outcome of I want to be healthy, I’m going to pick up the carrot.

If it’s like, “Muriel, you just want to satiate your taste buds right now,” if that’s the goal, then I might pick up the potato chips. Just make sure that the way you’re thinking about something and the way you’re acting is aligned with the outcomes that you want rather than just based on default or habit.

Pete Mockaitis
Beautiful. Thank you. Well, could you give us the quick, I don’t know, two- three-minute version of the rundown of the seven beliefs you highlight here?

Muriel Wilkins
Yeah, absolutely. So, we already spoke about one, which is “I need to be involved,” which is basically, the way you see it is somebody just wants to be involved in all the things. I think the example of wanting to be copied on everything is a great one, and that’s a telltale sign that that might be there for you.

The second is “I need it done now,” which has a sense of not only wanting completion on all the things, but also urgently. So, there’s almost this, what it leads is what’s known as toxic productivity, which is everything needs to be done at any cost.

The third is “I know I’m right.” It typically shows up as the person who, you often hear them called as they always want to be the smartest person in the room. What’s tricky about that one is those folks actually do have an uncanny ability to know the answer and see around the corner. They’re just doing it in a way that doesn’t serve their goal, which is to also get other folks to align with them.

The fourth is “I can’t make a mistake.” And so, that’s pretty self-evident. It’s this belief that no mistakes are acceptable in any type of way. And it really is grounded in this notion of underlying it all, feeling like, “If I make a mistake, I won’t be able to recover.”

The fifth one is, “If I can do it, so can you,” which is, again, one of those that sounds motivating, but can be quite debilitating. We have, “I can’t say no,” as the sixth one. And then the last one is, “I don’t belong here.”

Pete Mockaitis
Okay. Well, so what’s interesting is each of these has many particular flavors, variations, facets. For example, “I can’t say no,” I can imagine it’s sort of like there’s a, “Or, what?” And like the, “Or, what?” it could be totally different for people.

Muriel Wilkins
That’s right.

Pete Mockaitis
Like, “Oh, they’ll think I’m not a team player,” or, “I’ll get fired,” or, “I will miss out on this once-in-a-lifetime opportunity that’ll never come back.” Just for one demonstration, can you give us a feel for the different variants of, say, “I can’t say no”?

Muriel Wilkins
Yeah, I think that’s a great nuance that you’ve pointed out, Pete. And I think, in order to understand the variance, because, by the way, you can have this belief and it shows up in varying ways depending on the situation or different even times in your career or your life. But what I think is important to understand is where these beliefs come from, right?

You weren’t born with them, they were learned. And they were learned because it is what got you through something, that got you through to the other side. They actually helped make you successful. A lot of times, in your family of origin or maybe in your schooling or maybe in your community or maybe just out in the world, but now in this particular context, it might not be helping.

Even though they are variants, they all have a commonality, which is, “What is the need that they’re trying to fulfill? What are they trying to make sure that you get?” Fundamentally, under each of these beliefs, we are all trying to get three needs met. The first is the need to feel worthy. The second is the need to feel connected. And the third is the need to feel safe, okay?

We all have these fundamental needs in the workplace, outside the workplace, when we were two years old, and when we are 55 years old, right? So, many of these beliefs come from a place of trying to get these needs met. So, the, “I can’t say no,” for example, well, when you dig down, when I work with my clients and we dig down and say, “Well, why can’t you say no?” They might say like, “Well, I don’t want to disappoint them, right?

Well, what would disappointing them mean? Ultimately, when you feel, you know, I remember my daughter told me once when she was younger, she said, “The worst thing that you could ever tell me.” She was like eight. She said, “The worst thing you could ever tell me is that you’re disappointed in me.” I said, “Really?” I said, “It’s not that I don’t love you.”

She said, “No, no, no. It’s that you’re disappointed in me.” And I said, “Why?” And she said, “Because I would feel like you’re literally just, like, turning your back on me,” which basically told her those words meant that she would no longer be, in her eight-year-old mind, would no longer be connected to me, right? And so that was her articulation.

But at the root of “I can’t say no” is a sense that, “If I say no, I will be disconnected from the people who I am trying to do something for, or from the work. So, yes, on the other hand, means that I am connected, right?” And so where might that come from? Maybe at some point in your career, in your life, or whatnot, you learned that saying yes kept the relationship going, kept the connection going.

But does it still serve you? And is it necessarily true, now, universally, that if you say no, it will destroy the connection? And vice versa, as many people find out later in their career, “Even though I’m saying yes to everything and taking all the things on, I still am not maintaining the connection. I’m still not getting the promotion. I’m still getting fired. I’m still the last one here and abandoning myself rather than being able to care for myself and care for the work at the same time.”

So, it’s not that, all of a sudden, I want people to say no, no, no, no, no, no, no all the time. It’s just understanding that that rule that you have in your head that may have served you at some point is not a universal rule. You have to be able to adapt and recognize “When is it helping you, and when is it not?” So, there are times with my clients where I’m like, “Yeah, you can’t say no. This is one you can’t say no to. You got to do it.”

But then there are others who’s like, “Really? What are your other options?” Well, you’ve got yes, you’ve got maybe, you’ve got a stream of other options that you can choose as a response. It doesn’t always have to say yes, be yes.

Pete Mockaitis
Well, I love that. And it sounds like we’re starting to get into it a little bit, the process, your framework, when you are addressing these pieces. Can you walk us through these steps?

Muriel Wilkins
Yeah, absolutely. I mean, the first step is that you have to uncover that there’s actually some place where there’s misalignment. And so, what I tell people and try to short-circuit it and I talk about it in the book is the minute you feel something is off, that’s the only way I can describe it. And that can come from an external cue.

Somebody’s not getting what they want or you didn’t get the promotion or you’re not getting the feedback you want or you’re not, something is off. There’s a gap between what you want, the outcome you want, and what’s actually happening. The audience seems bored. But there are also internal cues, and I would much rather people face the internal cues, because they usually suggest it before the external ones come up.

And the internal cues, you know, I’m pointing at my chest, my heart space here, is my chest tightens. Something feels off. I get like a little tingly. Something feels off. I’m worrying about something, but I don’t even know what I’m worrying about. Something feels off. So, the first question is, or awareness is, “Something doesn’t feel like it’s happening the way I believe it should be happening.”

And then the second question is you have to name what is the belief that might be driving that dissonance, right? So, “What is it that I’m believing?” And this is a simple question, “What is it I’m believing about myself? What is it that I’m believing about the situation? Or, what is it that I’m believing about the people involved or the stakeholders or whatnot that is contributing to me behaving or feeling in this way?” Okay? And so, that’s where the naming happens.

And what I found is that when we got down to it, it typically, at least for my clients, ended up being one of these seven. Those were the top seven. There are certainly others. And so, I’m not suggesting that these are the only seven. It’s that at least it gives you a jump start as to what they might be. Once you can name the belief, then you want to move to, before you move to action, which is, “Okay, well, Muriel, what do I do about it?”

You want to actually unpack it a little bit, and that’s step number two, unpack it. The unpacking is becoming friendly, getting to know that belief, because it’s been around a long time. You better believe it. So, you’ve got to look at it and say, “In what way has it helped me? And in what way is it not helping me? Why do you want to do that?”

Because this is not about getting rid of the belief. Again, it’s just putting it to the side so that when it is helpful to you again, you can pick it up. And the only way you’ll know when to do one or the other is if you become familiar with it. And just asking yourself, “In what moments has it helped me? And in what moments does it not help me?” you are then having more agency and taking control more about what your beliefs are and your thoughts and assumptions are, rather than just, again, looking at them universally.

Once you do that, then you can move to the third step, which is the unblocking. The unblocking has two pieces and it’s very important. The first step is reframing the belief. So, you’ll say, “Okay, well, if that belief’s not helping me, which one would?” And it’s just as a reframing. So, instead of, “I need it done now,” what if it’s, “I need certain things done now,” or, “I need the things strategic, that have strategic value done now,” or, “I need the things that are most important done now”?

Or, we even drop the now, “I need to focus on the things that are important for us to do.” And that little reframing, you can then channel into the last step, which is the actions. If that is my new belief, then how will I approach this situation or this work in front of me or my team or myself, right?

The issue is most people try, because we are so action-biased, most people try to short-circuit the whole process and go straight to, “Oh, there’s a problem? What do I do? What do I do?” And that works, but that’s the fake-it-till-you-make-it approach and it’s not sustainable. We see this happen all the time with people outside of the workplace, with people who try to lose weight, for example.

It’s, “I’m just going to start exercising January 1st.” Well, we all know what happens by Feb. 14, right? Valentine hits and it all goes out the window. Why? Because the action change, but the mindset around relating to exercise, relating to working out, relating to all those things are not sustainable. And so, you go right back to the actions you were doing before because your actions will realign with the way that you think about it.

Pete Mockaitis
Well, sticking with that example for a moment, let’s say that we’re faking it till we’re making it in the world of exercise, your diet, health stuff, what are some ways some of these particular beliefs show up? Maybe just walk us through that whole process in which someone is engaged in that but it’s not going to end well, tell us, how might the execution of the three-step framework unfold to land in a happier place?

Muriel Wilkins
I’ll use me as an example. So, I have wanted to build my strength for a while. I’m a cardio person. I have been a long-time runner. Did distance-running for a long time, until my hip gave out on me.

And I thought to myself, I’d been told for years, “Muriel, you need to balance out your cardio with strength.” Okay, I tried. I would say, “Okay, yep, I’m going to start this program.” Went to action, but never, mindset-wise, it was, “No, cardio is where the real value is at. Running is where the value is at.” So, guess what I did most of the time? I ran, and within a couple weeks I would give up my strength training regimen, okay?

Until I recognized that, because of my hip injury, a couple ortho doctors told me, “If you don’t strengthen your hip more and your muscles around it, you’re going to have some serious issues down the line.” Okay, so how do I need to rethink about this? I need to rethink about this not in terms of training for a race, I need to rethink about this in terms of longevity, right?

What do I believe about longevity? Oh, what I believe about longevity is both my cardio and my strength is equally important to contribute to the type of healthy longevity that I want. Reframe, okay? That mindset of training for a race, “Cardio is where it’s at,” was not helping me. Okay, that I realized.

Once I understood where that original mindset came from, which was past the uncover, I could move to unpack. Why was I thinking, why was it helping me all this time? I knew that my success had come from racing, so I wasn’t letting go of that being the belief. I became very clear. I’m not racing anymore. That got me past the second phase.

Third phase, reframe, I now have new ways of thinking about my exercise routine. Okay, now I’m thinking about it differently, I can move to action. And every time I slip up on the strength training, which I still do, I go back and I say, “Okay, how am I thinking about this? Why am I slipping up on the strength training? I’ve got to rethink how I’m framing it.” And I go back to the longevity piece, which helps me continue with it.

Pete Mockaitis
Well, perhaps we have an eighth major belief there in terms of this isn’t valid. Maybe that’s related to “I don’t belong here.” It’s like, “You know, doing the strength training thing, that’s not really me. I’m more of a cardio person, a racing person, not down with the gym bros grunting and doing huge plates and all that. So, I don’t see the value here.”

But then, when there’s a new belief, indeed, it is transformational. I think I felt similarly, in that having a bodybuilder-like physique, I think, once appealed to me as maybe a 16-year-old. Never really happened. But now that’s just, it doesn’t matter at all in terms of my interest. But when you talk about longevity, I think about Peter Attia, and Outlive, and some of his things.

It really is, “Oh, well, would you like to be able to play with your grandchildren in your seventies and eighties?”

Muriel Wilkins
Yeah, different outcomes.

Pete Mockaitis
As opposed to being sort of stuck in a chair the whole time, and I’m like, “Well, I would. I would like that.

Muriel Wilkins
Yeah, absolutely. And, I mean, you mentioned him, but that is what changed my framing of thinking about this was actually reading his book.

Pete Mockaitis
Yeah, it’s a good one, Outlive.

Muriel Wilkins

And so, it was like, “Yeah, I want a different outcome. So, what do I have to do? I can’t keep thinking about it the same way. I’ve got to change the way I think about it or else I can’t get with this program.”

Pete Mockaitis
Yeah. And I think about beliefs about value can be interesting, in that you may come to the opposite conclusion in terms of, “Hey, you know what? This thing really isn’t worth doing. I could just stop beating myself up and trying to get back on the wagon and just let it go.”

Muriel Wilkins
Yeah, absolutely. I mean, here’s the thing, and what really drives me, Pete, like we ought to work every single day or we have work, but work is part of our life, whether we like it or not. And it can be truly challenging. A big part of my career is built on the fact that work is challenging for people. I would be out of a job if they didn’t consider it challenging. And I want to be out of a job. I truly do.

And what I find, though, is that people do not give themselves credit for how much control they actually have about how they experience work. And this might sound very controversial, right. because we tend to say organizations have a responsibility to make us feel like we belong, organizations have a responsibility to make us feel like this, this, and that. And I actually absolutely agree.

I am not absolving any organization or system for making you feel a certain way. They have a responsibility. And you also have a responsibility for yourself when you go into that job or into that workplace. And so, your part of your responsibility is saying, “How am I approaching this? And how am I thinking about it?”

Because, again, what the research has shown is how you think about something does have an impact on how you experience it. And I don’t know about you, but if I know that I actually have half the currency to influence how I experience anything, why in the heck am I going to wait for somebody else to change my experience?

I’m going to at least try to make it 50% better, my part of it. If they don’t want to clean up, and I don’t want to rely on the other person cleaning up their side of the room, let me clean up my side of the room and at least know that I’ve shifted the energy a little bit by cleaning up my side of the room.

Pete Mockaitis
Well, Muriel, could you give us another fun example of someone who worked through this kind of process of examining the belief, starting from sensation, and, in fact, saw just this outcome, a transformation of the experience of work into something much more lovely?

Muriel Wilkins
Yeah, absolutely. So, I think one that comes up also a lot is the belief of “I know I’m right,” you know? And these are the folks who, quite frankly, they tend to be high achievers. They have been known as being very smart, particularly as they were growing up. They get things very quickly. I suffered from this one, quite frankly, and still have to manage it.

And so, I had a client where he received some feedback. The feedback didn’t say, “Oh, he knows he’s right all the time.” It didn’t say that. What it said is, “He talks over people. He interrupts in meetings. He makes people feel like they’re not smart.” I mean, so the feedback said, “You talk to him and you feel stupid afterwards because of the way that he responds.”

“He did not give a chance for people to come up with their own responses. He would question them in a way that, quite frankly, they didn’t even want to share what they thought out of fear that he was going to sort of come down on them.” And we’ve all experienced those individuals at some point in our life. I will raise my hand and say, unfortunately, I have at times been that individual.

And with my client, even when he got the feedback, he was very like, “It’s wrong. It’s not right. It’s not right.” And it wasn’t till, and I talk about this in the book, like he not only got it from people on his team, he got it from his peers, and that became an issue. And because they didn’t want to work with him, quite frankly, at that point, which was hard to then get the work done, because he needed his peers to get the work done.

And it wasn’t until he saw himself on a Zoom, we had recorded a Zoom meeting that he had been in, and he saw not how he was behaving, he saw how others were responding to how he was behaving, which was again, the interruptions, the constant “Got it, got it, got it, got it.” And, particularly, he saw the look of frustration from his boss, and he valued what his boss thought a lot.

And that’s when he said, “Okay, that’s not the way I want my boss reacting to me.” So that was the beginning, for him the large part was even getting the, like, “Yes, there is dissonance and I want to do something about it.” So, then we were able to name like, “Why do you think she responds that way? When you speak in this way in a meeting, what is going through your head…” that’s the question I ask him, “…when you interrupt, when you talk over people?”

And I remember, he just with exasperation, he’s like, “Because I know what we need to do.” He’s like, “I know what we need to do. I know what the answer is. Why are we spending time talking about this? We’re wasting time.” That was the belief. And he was applying it for everything. And so, for him, the unpacking piece, which is the second stage, came from this place of his whole life he had been valued for being right.

He was a top tier scholar. I’m not going to go into specifics because then he might be identifiable, but like, he was top of the top of the top. But anybody who has done well, particularly at school, and gotten rewarded for it, may suffer from this one. So, he understood that, while it may have served him well at school, or it might have annoyed other students, but he didn’t really care, it wasn’t serving him well in this role that he was in now.

And so then, we reframed it, right? And the reframe was based on, “What’s the outcome that you need to achieve?” And the outcome he needed to achieve was, “It’s not just about getting the task done. I’m now in a position where I also need to get buy-in from my peers, and certainly buy-in from my boss. And so, what would I need to believe? What would need to be my operating assumption and principle in order to show up in a way where I was more collaborative in order to get to that outcome?”

And it was, “My job is not to always give the answer. My job is to help guide people to the answer,” which then led to him being able to listen a little bit more, ask the questions, wait till at least people finish talking. Now, will he ever be known as the warm and fuzzy guy? No.

But was there a marked improvement in terms of how others experienced him? Absolutely. And he was able to then move through some of these projects that he needed to get done with others a little bit more seamlessly than he was in the past.

Pete Mockaitis
What I like a lot about that story with uncover the blocker is there are perhaps many ways to illuminate this above and beyond simply introspection. It’s like here we’ve got some technology and work, a recorded Zoom meeting, “Oh, okay.” And that shows some things that you may not get with looking into the sky with a journal in hand.

Muriel Wilkins
Yeah, yeah, absolutely. I mean, that’s why I think it’s both sort of a mechanism of there are external cues and then there are internal cues. For me, personally, I don’t really care where your cues come from, know. As long as you are aware that, again, the math isn’t math-ing, what you want to have happen is not actually what’s happening, or something’s getting in your way.

And sometimes, again, you know, it’s nice to know about the internals because you can short-circuit that a little bit faster than waiting till you get, you know, so for him, what would have been an internal cue, an internal cue would have been able to read the room, not necessarily waiting for the Zoom. Now what’s interesting in this particular example is that, with practice, he became better at reading the room, right?

And that’s what I’m looking for. It’s not necessarily that you get it right every time. It’s that he got to a point, and that’s what I look for with each one of my clients and I look for, for myself, is the course-correction time taking less time. So, “Am I able to notice?” It’s, was he able to notice in the moment that, “Okay, yeah, I just interrupted for the third time, and that person looks a little exacerbated. Maybe I should switch course right now.”

“Yep, I’m totally anchoring in the ‘I know I’m right.’ I can hear it. Let me reframe so that I can be more collaborative in this meeting if, indeed, that’s my goal.” Because if that’s not your goal, if your goal is to come off as the smartest kid in the room, as the 360 said, then keep doing what you’re doing. We don’t need to do anything differently.

Pete Mockaitis
Right. And I’m thinking, when it comes to these reframes, so we move from “I know I’m right” to “My role is to help others find solutions, not to always give them the answers,” I think that, in my experience when making that shift, in the moment it can feel revelatory like an epiphany I’m kind of excited about.

And then, yet over time, it doesn’t really feel as though that is, in fact, the dominant operating model inside of my feelings, nervous system at work. Do you have any pro tips on reinforcing the enlightened reframed such that it’s really sticking and taking root?

Muriel Wilkins
Yeah, look, I think that what’s very cool about beliefs is that they’re so malleable, right? And so, I actually think that this model works if you are curious. And so, I encourage people to continue to be curious about it because that may not be it. The reframe might not be what’s going to last forever and ever and ever. You may need to reframe that even more.

And so, you want to constantly be asking yourself. The real rule of thumb is really keep being curious about, “What am I thinking in this moment?” And the more that you can keep thinking, or, “What am I thinking as I walk into that meeting? What am I thinking as I go into that conversation? What am I thinking as I’m about to do this presentation?”

And the more you can make that curiosity starting point, the beginning of your planning for anything, the more you will let those beliefs evolve even more so that you can discover, “Oh, that’s not it. Maybe it’s something else,” and that’s okay, right?

The issue is when you just are so attached to that one fundamental belief, one of the seven or whichever other one you’re tied to, that you end up not doing anything differently. You just keep doing the same thing over and over again, which as we know is the definition of insanity if you’re expecting different outcomes.

And so, the whole notion is, if you want to do something different, just being curious about what’s driving that doing. And continue to mold it, continue to, I personally practice this a lot and it comes a little bit more naturally, but it’s taken me years to master. I don’t even think I’ve mastered it, but years to kind of habitually be curious about what I’m thinking in the moment.

And I will be like, “Yep, I got it.” And then three months later, I’ll be like, “Oh, there’s another level to it. It’s not only this, it’s also that. Okay, that’s cool, let me try that one now.” And so, you have fun with it a little bit.

Pete Mockaitis

Beautiful. Well, Muriel, tell me, any other key things you want to make sure to mention before we hear about some of your favorite things?

Muriel Wilkins
I mean, look, I think the main thing is, that I would love for folks to take away is, again, this notion of you have so much more in control than you might give yourself credit for. And true agency is an ability to have a choice.

And one of the areas, and probably the primary area that I believe we all have a choice with is how we think about anything. And so, if you want to have a choice in how you experience anything, start with what’s most in your control, which is your thoughts, your assumptions, and your beliefs.

Pete Mockaitis

All right. Well, now could you share with us a favorite quote, something you find inspiring?

Muriel Wilkins
Well, one of the quotes that inspired this work, and is a favorite quote of mine, that comes from the world of Buddhism is, “Pain is inevitable. Suffering is optional.” And that’s the quote, right? Pain is always going to happen. Challenges are here and they will cause us pain. The goal is not for the challenges to go away. But how we respond to those challenges can either make us feel like we’re suffering or we can have a different experience with them.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Muriel Wilkins
Right now, my favorite tool is breathing. It’s, literally, recognizing and applying the fact that I can change how I experience anything by just changing the way I breathe as I’m going through it.

Pete Mockaitis
And a favorite habit?

Muriel Wilkins
My favorite habit is every night texting my kids because they are now off to college, and I text them “Good night” and “Love you” every single night.

Pete Mockaitis
All right. And is there a key nugget you share that really connects and resonates with the clients, they retweet you and you’re known for?

Muriel Wilkins
Every now and then we get we go there, and I said, “Listen, I’m not religious, but I’m going to drop some Buddhist knowledge on you, right?” And, yeah, I tell them like, you know, pain is inevitable. Suffering is optional. And you can just see in their face that they get it.

Again, this whole notion is they have more control around how they experience something. And, particularly, from a leadership position, if you’re in a leadership role, the way that you respond to something has so much impact on everyone else. And so, the ripple effect is real and be a good steward over that.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Muriel Wilkins
Yeah, so if you want to learn more about all the things that I’m involved in, MurielWilkins.com is the best place to take a look. And I’m on LinkedIn at Muriel Wilkins, and on Instagram @coachmurielwilkins.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Muriel Wilkins
My final call to action is be curious about your mindset. Don’t go straight to doing. Take a pause and just be curious about how you’re thinking or what you’re thinking about what you’re about to do.

Pete Mockaitis
All right. Muriel, thank you.

Muriel Wilkins
Thank you, Pete. Always a pleasure.

1100: How to Be Bold in the Face of Uncertainty (According to Science) with Dr. Ranjay Gulati

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Dr. Ranjay Gulati discusses how to resource yourself for courageous action during times of uncertainty.

You’ll Learn

  1. The critical question to ask when you’re feeling fear
  2. The six resources of courageous people
  3. The simple mental shift that leads to braver actions

About Ranjay

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. His pioneering work focuses on unlocking organizational and individual potential—embracing courage, nurturing purpose-driven leaders, driving growth, and transforming businesses. He is the recipient of the 2024 CK Prahalad Award for Scholarly Impact on Practice and was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. 

The Economist, Financial Times, and the Economist Intelligence Unit have listed him as among the top handful of business school scholars whose work is most relevant to management practice. He is a Thinkers50 top management scholar, speaks regularly to executive audiences, and serves on the board of several entrepreneurial ventures. 

He holds a PhD from Harvard University and a Master’s degree from MIT. He is the author of Deep Purpose (2022) and How to be Bold (2025), both published by Harper Collins. He lives in Newton, Massachusetts with his wife and two children.

Resources Mentioned

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Ranjay Gulati Transcript

Pete Mockaitis
Ranjay, welcome!

Ranjay Gulati
Thank you. A pleasure to be here with you.

Pete Mockaitis
Well, I’m excited to talk about boldness and everyday courage and all the ways we can make that happen.

Ranjay Gulati
Yeah, I’m excited to talk to you today. And I think, you know, this has been a topic I’ve been studying for the last four years, so seeing it come to fruition is a relief and a delight both at the same time.

Pete Mockaitis
Well, just before we pushed record, you started saying great stuff about why right now, right now is when it’s really important to tap into some extra courage and why. So why don’t we pick it up right there? Why now?

Ranjay Gulati
Well, the one thing I don’t need to tell you, you already know this, is that we are right now in what Harvard Business Review calls an uncertainty crisis. We have technological uncertainty, “Where is AI going and how is that going to affect my job?” We have regulatory uncertainty, “Where are tariffs going? How is that going to affect my job?” We have geopolitical uncertainty, “How is that going to affect me and my job?” We have political uncertainty. We have environmental uncertainty. We have health uncertainty. And now there’s uncertainty everywhere.

Now remember, uncertainty is not the same as risk. Uncertainty is where you don’t know the outcomes. Risk is where you, kind of, more or less can model the outcomes, you put some pros and cons, you put some probability on them. And the last piece of the puzzle to understand is when there’s uncertainty, uncertainty activates in the human brain. It really goes right to the primitive brain, the survivalistic kind of reptilian brain, and activates the primal human emotion of fear.

And fear hijacks the amygdala, so you can’t even think straight. And you go into what people usually call fight or flight, but rarely do we fight. It goes to flight or freeze mode. And so, it’s normal to recognize and acknowledge that it’s scary, “I’m scared, but what am I going to do about it?” And that’s where courage comes into the picture.

Pete Mockaitis
Yeah, certainly, an uncertainty crisis. That sounds like one of the most anxious crises you can have. It’s a crisis about uncertainty itself. And I like that distinction there in terms of risk, right? It’s like, “Huh, maybe I’ll try this thing, and it’s either going to work or it’s not. All right.” That’s risk. Whereas, uncertainty is like, “We have no idea what could unfold in terms of, like, what the options may well be.”

And, yeah, it’s sort of funny, in a way. It’s almost sort of like the air we breathe or the water we swim in. It’s, like, you say that, and it’s like, “Well, yeah.” But it’s like, “Oh, wait a second. It wasn’t always like this.” It wasn’t always like this, but, yes, now that is our everyday reality. We are besieged by uncertainty on numerous dimensions, almost always.

Ranjay Gulati
Yeah. And I think, honestly, I think the question is, “How do we then deal with uncertainty? And how do we deal with the fear?” And I want to go back, when you talk about courage, is to go back to the Wizard of Oz. And if you remember the character, the Lion in the Wizard of Oz, and what does the Lion want? He wants courage.

And, ultimately, when he reaches the Wizard after this tortuous journey, and he tells the Wizard, “I want courage,” and the Wizard says, “But you already have courage because you got here, you took actions in spite of your fear.” And so, I think it’s the first starting point to understand this journey that I’m talking about, is courage is taking action in the face of fear. It’s not the absence of fear.

Very few people in this world are fearless. Most of us experience fear when we encounter uncertainty. And the question is, “How do we build tolerance for that fear? How do we learn to outwit fear? How do we learn to tame fear? How do we learn to face fear? How do we learn to normalize fear instead of succumbing to fear?” That gets to the heart of the issue, is that, “What is my response to normal fear that I’m going to experience in these trying times?”

Pete Mockaitis
Well, Ranjay, that sounds nice, to have that set of skills, in terms of just our experience of living life and our emotional internal state of mind. I’d also love it if you could make the case for us. Perhaps you have a story of someone who mastered some of these skills and saw some cool results in their career. Or, what’s really at stake for us, whether we continue bumbling along as we are, versus really mastering some of, well, the nine Cs we’re going to get into of being courageous?

Ranjay Gulati
So, courage can manifest either in an instant. There’s a moment that comes up and suddenly you have to step up or not. Or, it can be very deliberate, well thought-out, and how you kind of operate and think through that. Let me give you examples of both. One is an instant one who is Brandon Tsay. So, Brandon Tsay is a young gentleman in his mid-20s, mild-mannered, slightly built, very pacifist gentleman.

In fact, he told me that he’d never really ever gotten to any fist fights or anything like that. He always ran away from a fight. And he’s a cashier at a dance hall in Southern California, a dance hall started by his grandmother. And he’s working behind the cubicle where there’s a cashier desk. And just a typical ordinary evening, the gentleman walks in with a gun.

And Brandon knows right away this is not good. Now the question is, “What is he going to do?” So, one side of him is saying, “Let me duck under the table. Maybe he won’t see me, and this, too, shall pass. I will be there to live fight another day.”

But something gets into him, and he comes out of the cashier’s area, through the door outside, into the lobby, and gets into a fight with this guy who starts punching him. In the process of punching Brandon, who’s taking the punches, he manages to pull the guy’s gun away and gets him out of there. He has no idea why he did it.

Now I had to really probe with him to understand why he did it, but it was in the moment. Now let me juxtapose this against another character whom I interviewed who was a former student of mine – Frances Haugen. Frances is Harvard MBA, you know, hard-charging, doing a great job, having a phenomenal tech career and is now at Facebook.

And she is very troubled by the content on Facebook and what it’s doing to people. And she doesn’t do much about it, she’s just thinking about it and is troubled by it. Then she sees one of her own close friends getting radicalized by Facebook content.

She also sees internal research showing that Facebook knows what their content is doing. So, she has to do, “What am I going to do?” She spends almost a year deliberating on what she’s going to do. Ultimately, she decides she’s going to be a whistleblower, even though it may end her career, which it did. But she felt she had to do something.

So, these are two very different characters, but if you try to understand, and none of them, neither one of them had really shown, they were not like these heroic people who were former Navy SEAL, you know, had been out there, they were always kind of on the front of things, but something activated in them, the capacity to take bold action in the face of uncertainty.

And that’s what I try to understand. How did they resource themselves? How did they find the self-courage to do something they, otherwise, would not have done in the face of uncertainty?

Pete Mockaitis
Well, it’s funny you said Frances Haugen. I was like, “Wait, I know that name. That’s in the news. Oh, yeah, that Frances Haugen, the famous whistleblower.” So, she was a student of yours.

Ranjay Gulati
Yes.

Pete Mockaitis
Okay. So, you knew her, pre-whistleblowing times.

Ranjay Gulati
A long time ago, yes. Not very well. She was one among many of my students. But I wouldn’t have flagged her.

Pete Mockaitis
But she wasn’t like a fiery. Yeah, nothing?

Ranjay Gulati
No, I would not have flagged her and said, “Oh, she’s, one day, going to go and whistle-blow.” You know, I think that was my learning. In many instances, these are ordinary people who somehow find in themselves the capacity to be courageous.

Mahatma Gandhi was an ordinary Indian gentleman who wanted to be an English lawyer. He wanted to live in England. Nelson Mandela was not about to be a leader.

So, you have all these people who somehow, and that was what my learning was, “How do they resource? What triggers them? And how do they resource themselves to become courageous?” Because I believe courage is a choice. It’s a choice we all can make and it can really unlock our human potential in the workplace.

Pete Mockaitis
Yes. Well, yes, I’d love to dig into exactly this. When you say “What triggers them?” it’s interesting, you have an equation, which I find intriguing, that fear equals uncertainty, plus loss of control. And I was chewing on this for a while before we got on because, I suppose, if we have something real bad is going to happen to us, but we’re certain of it, the feeling isn’t so much fear.

Like, let’s say, “I’m going to get fired. I know it. Layoffs are happening. I am right in the crosshairs. I’ve got a meeting scheduled with HR, and they never schedule meetings with me. Many other people have been fired. So, it’s pretty much a certainty. I’m going to be fired.” Because there’s no more uncertainty, it doesn’t really feel like fear, so much as I guess dread, disappointment, sadness, resignation.

And then loss of control, there’s uncertainty if we go to the casino, but we chose to be there. Hopefully, we set good limits, “I have $100 to lose at Blackjack,” or whatever. And so, it’s like, “Yeah, there’s uncertainty, but I’m not afraid. This is fun. This is exciting.”

So, anyway, I was just mulling over your equation, and that’s what I came to, but you’re the master. Tell us about this equation and how it impacts how we approach situations.

Ranjay Gulati
So, back to what I was saying, when the human brain, when normal people encounter uncertainty, it typically comes also with feeling of loss of control. And when you have both those things happening simultaneously, it activates in us the primal human emotion of fear. In fact, one of the books I read had a whole chapter on what they call the good coward. Because we use the word cowardice or coward as a very, very negative label. It’s one of the worst things you can call somebody.

But actually, I found cowardice is normal. That’s the default for most of us human beings. Courage is an exception. So, the default for most of us in our jobs, whenever we encounter any form of uncertainty, whether it is job uncertainty, or it could be a project uncertainty, it could be a proposal uncertainty, it could be whatever form of uncertainty, the natural, normal human response is one of fear. And we need to get okay with that and not be, first of all, ashamed.

I used to be ashamed of my fear. When I’d get scared, I’m like, “Oh, I’m not allowed to be ashamed, fearful. I mean, geez, look at James Bond and look at Clint Eastwood and look at Jason Bourne and look at all these people. How can I be scared?” Because in my mind, courage was fearless behavior.

But then once I understood that, once I understood that fear was a normal human response, and once I understood that I needed to find a way to tame my fear, I then tried to understand, “How do people, others, how do they resource themselves and what can I learn from that? Are there some systematic things?”

And I found, actually, a body of research that I tried to understand, it was fragmented, and understanding the research and my own research into this, I was able to triangulate and come up with what I thought was a set of practices that all of us can use to make courage accessible to us.

Pete Mockaitis
Okay. Well, that sounds very appealing. So, here’s a great starting point, that cowardice is the default, fear is to be expected, no need to shame ourselves. Just understand, “Yep, that’s what’s going to happen here. That’s the natural response.” And, thusly, we can choose to go about doing some empowering. So, yeah, let’s do that.

I understand you’ve got, in your book, the nine Cs of courage: coping, confidence, commitment, connection, comprehension, calm, clan, charisma, and culture. Could you maybe give us the one-minute snapshot of what you mean by each of these things? And then we’ll just have some fun digging into the juiciest bits.

Ranjay Gulati
So just to, first, classify them, the first six Cs are at individual courage. The last three are about organizational courage, or team courage even. So let me start with the individual courage. The first one being coping. It’s important to understand that human behavior is not only rational, but it’s also interpretive. It’s how we look at situations. How do we draw meaning in storytelling? What is our story?

So, the first piece of coping is, “What’s your story?” If you have a story about, “I need to do something. I’m committed. It’s not “I’m interested.” It’s, “I’m committed,” that’s a different way of coping with the fear. The next one is comprehension, which is, “I’m looking at the gray, the foggy uncertainty out there. I’m not going to just leap into it. I’m going to do what a firefighter does. I’m going to tiptoe my way in and learn and take small steps into it.” So that’s comprehension.

Another one is connection, “I’m not going to go alone. Courage is not a solo sport. It takes a village. What kind of support do I have that boosts up my courage? I know there are people who give me emotional support, resource support, information support, and even feedback support. Do I feel boosted by the people who are backing me up?”

The next one is conviction, “Do I have conviction? Do I believe in it? Is there some kind of moral imperative underneath it? I need to do this because…” “How does it tie to my purpose?” The next one is confidence. Confidence is not just that I have the skills to do this job. Underneath it is this kind of can-do spirit, “I’ve got this.” How do you build up that kind of a Navy SEALS mindset? How do you build that up to be emboldened?

The next one is calm, “How do I keep calm in the face of the turmoil that fear can unleash? What are the rituals I might have? How do I focus attention on the task at hand and not get distracted? How do I reframe the situation? How do I maybe even use humor to lighten up the situation?” That’s individual courage.

You can then go to collective courage, which I’ll summarize by saying it’s shifting from me to we, “How do I get us all bought in to this idea that we’ve got to do something? How do I make it part of a culture? How do I make it part of our collective rhythm? It’s something we’re meant to do.” So that, in a summary, is the arc of the book, that courage is a choice. You can change and build courage muscles.

Because if you know how to resource yourself, you will find a way to be a lion king. A lion, I’m sorry, not Lion King, the Lion in “The Wizard of Oz.” Different musical.

Pete Mockaitis
Yeah, well, no, both are excellent and inspiring. Well, there’s so much good stuff to get in here. What I like a lot is comprehension makes a lot of good sense in terms of, “Well, yeah, if there’s a ton of uncertainty, we can get better comprehension and mitigate some of that by going step by step, taking a peek, doing a test, learning, having a conversation, okay, getting there. And action, absolutely. Hey, I’m about to do some stuff. That’s tricky, that’s demanding a lot of me. Let’s make sure I feel well, well-supported, connected with my people.” I like that a lot.

Tell us a little bit when it comes to coping and story. I think that could be a little bit tricky because sometimes I try to tell myself better stories to feel different things. And I know what I’m doing, it’s like, “Hey, Pete, I know you’re trying to trick me into seeing this differently and feeling differently about it, but I’m still scared. I’m still angry. I’m still annoyed. I still don’t feel like it,” like whatever. So, what are your pro tips in terms of coping and storytelling to yourself like a master?

Ranjay Gulati
So, the first thing I’ve realized is we are the biggest storytellers to ourselves. And these stories that we may or may not even be familiar with, it may be implicit, it may be buried deep in my psyche, have a powerful grip on us. They not only shape how we look at situations, but they also shape how we look at ourselves in those situations.

I’ll give you an example. In a recession, how do companies behave? Ninety-one percent of companies just go cost-cutting because the narrative they have is, “In times of uncertainty, survival is key. So cut costs, do whatever you need to do. This, too, shall pass. We’ll see it on the other side.”

Nine percent of companies, only 9% have a different narrative. They see adversity as opportunity, “This is a unique moment to leapfrog everybody else. Yes, it’ll be risky. Yes, there’s uncertainty here, but, you know, this is a unique opportunity. They don’t come very often. So how are we going to leapfrog everybody else in these down markets where everybody else has got their head in the sand?”

So, you start to see how these kinds of self-narratives, individually and collectively, become part of our way of facing uncertainty, because narrative, our own self-narrative, changes our sense of identity, how I see myself. It also changes the way we look at situations around us and the meaning we attribute to those situations.

So, I interviewed a mergers-and-acquisitions lawyer, who is now a commando in Ukraine, behind enemy lines. He said, “Look, I just had to do this. I couldn’t live with myself if I didn’t do anything.” So, what’s my story?

And a lot of people in work have an affirming story that, “I want to have an impact, I want to make a difference here. I want to get ahead. I want to be responsible. I want to be somebody someday.” Others have a rather negating story, “I don’t know if I can do it. I’m not sure. That’s too risky. What if it doesn’t work out?” So, “What’s your story?” is the starting point for this journey.

Pete Mockaitis
Well, I like that a lot. It sounds like there’s many flavors of story and they’ll take you down different paths, not just in the rough binary of, “Do this. Don’t do this,” but, “How are we going to approach it? And why is it worthwhile or not worthwhile to do so?” We can examine the story in terms of, “Okay, this is the story that is present.” Do you have any perspective on, once you’re aware of that, what’s the next best step?

Ranjay Gulati
You know, there’s an old saying, “Change your story and change your life,” right? And I think there’s some truth to it. This inner story is kind of like a central operating system that impacts everything we do. We’d like to believe that we have a rational calculative machine in our brain, cost benefit, does the math, looks at the expected value, pros and cons, SWOT analysis, scenario planning, we do that.

But there’s a parallel system that overrides all rational calculus, and that is this interpretive system. And you got to find a way to take and harness that. And a lot of courageous people harness that when they take bold action. Whether you look at Frances Haugen, it was her realization that, “I have to do something,” or, Brandon Tsay, in the moment, saying, “I have to do something.”

Pete Mockaitis
Yeah. It’s interesting. As I think about being in Frances’s shoes, you can very easily tell a story, in terms of it’s like, “Well, you know, corporations, they’re going to maximize shareholder value. So, naturally, of course, Facebook is going to try to do whatever it can to maximize engagement on their platform, and that’s just sort of how business works. And I’m just one of tens of thousands of cogs in this machine. And if I’m not digging this job, I could just try something else.”

And so, like that is a story and that is reasonable in terms of, “Okay, yeah.” I guess, none of those things you would just say, “That is utterly false,” but, like, that is a reasonable story. But then she took another one, it’s like, “What I’m beholding is evil. And it’s quite likely, if I do nothing, nobody else will either. So, it is up to me to stop this evil.” And, likewise, those two, those points are also valid, reasonable, rational. And so, which story you’re operating in really would direct the subsequent steps and path.

Ranjay Gulati
Absolutely and very well said. But I think story is the first step in this courage journey. The reason I have all these other Cs is because then you resource yourself. So, take Frances, she didn’t do it alone. She forged connections to really help her find that courage. It took her almost a year to do this after she first thought about it.

She was talking to a reporter who was guiding her on what needed to be done. She was talking to a law firm that helps whistleblowers on what needed to be done over there. She had a friend of hers who was a priest giving her personal feedback on how she should do it. She was talking to her parents who were giving her the moral support, and saying, “Come on, you got to do something.”

So, connections played a key role over there. Another one is confidence, “How did she build up her can-do muscle?” “I got it. I can do it. And you know what? I’ll be okay on the other side of this.” So, there are several other resourcing tools I found. So, it wasn’t just an isolated thing.

Brandon Tsay had moral conviction, “This is my family thing and I’m the custodian here, and my mother who’s passed away is looking up from there and I’m going to hide under a table?” So, he had a moral conviction. So, conviction played a key role as well. Right? So, each of them has resourced themselves in different ways.

Back to Frances Haugen, she didn’t do it all at once. She kind of decided to methodically understand and do it step by step. So that’s why I had to build this model, if I may, of “What are the resources available to all of us to build up that courage muscle?”

Pete Mockaitis
Boy, that’s really powerful, “My mother’s looking down from heaven. And so, who am I going to be? Am I going to be hiding here?” And I think that’s really a beautiful illustration of the power of story there, because, in a way, like they’re just facts. Like, “My mother previously passed away.” Like, that is a fact, that is a reality that is present in his world. But then when we bring that into the picture, it is transformative.

Ranjay Gulati
And I think the part to understand for all of us is, if we look at the magnitude of what these people did, and we’re like, “I could never do that.” But I think it’s really important to understand how they resource themselves. It wasn’t just a James Bond, Jason Bourne move, where you’re jumping off of a cliff with or without a parachute, and somehow magically you survive.

These people are very thoughtful. And how do we do that? We don’t have to be a Navy SEAL or a Marine to do this stuff. And back to the workplace, I think my realization about the workplace is, it turns out, the two most common emotions people experience at work are fear and anger.

Pete Mockaitis
That’s a bummer of a work day, “I was angry and then I was scared, and then I was angry again, then scared some more.”

Ranjay Gulati
Yeah, and I think, if there was more courage, more people would be able to live up to their full potential. I think that’s what happens when we live frustrated lives because we don’t. In fact, some research on regret shows that people have much more regret about inaction than about action. And I think we should all contemplate that, “How am I tackling the natural normal?” It’s okay to be scared, by the way, first of all, right? That’s normal. The question is, “What do I do with the fear response?”

Pete Mockaitis
Yeah. Well, you mentioned Navy Seal for the second time, and I did want to dig into the confidence point. My listeners are often saying, “I want more confidence.” Tell us, how does one facilitate, cultivate more of this can-do spirit, Navy Seal, getting after it, kind of confidence?

Ranjay Gulati
So, I was really struggling with this chapter because I thought, “Do people really want to know how to build more confidence? Come on.”

Pete Mockaitis

Oh, yes, they do. We do.

Ranjay Gulati
There’s actually some great research on the subject by a Stanford psychologist named Albert Bandura. He didn’t call it confidence. He called it self-efficacy. And there turned out to be two broad flavors of self-efficacy. One is very domain specific, “I’m the master of my craft. I’m a great marketeer. I’m a great salesman. I’m a great technologist. I’m a great HR professional. I’m a great whatever.” And you need that.

Domain mastery is critical to having confidence, but is not sufficient. There’s another meta skill that, loosely, we can call a kind of a can-do mindset, “I got it.” Where, you know, if you look at Captain Sullenberger, he had never landed a plane on a water body, right, but that’s what he had to do when he had to land the United Airlines plane, when the engine shut down after the flight taking off from LaGuardia. It’s this kind of, “I’ve got this” mindset.

In fact, when he was interviewed by Katie Couric afterwards, and Katie asked him, like, “What did you have to do to land the plane?” He said, “Oh, I knew what I had to do. I had to have the wings exactly level. I had to have the nose slightly up. I had to be flying above the minimum flying speed, but not below it and not too high above it either. And I had to do them all at once.”

And then she says, “But there was a big if.” And then he turns around, and says, “I knew I could do it.” How did he know he could do it? He never trained for it before, never simulated it before, but he said, “I knew I could do it.” That is confidence. And how do we cultivate that kind of inner spirit is one of the hardest challenges for all of us. But once we have it, we’re the Lion in The Wizard of Oz.

Pete Mockaitis
Well, yeah. So, tell us, what do we know from the good doctor Bandura and other research about how one cultivates such a spirit?

Ranjay Gulati
So, he talks about a number of things. In fact, his original experiment was to train, I don’t know, 10, 12 Stanford students who were fearful of snakes. I think they’re called Ophidiophobes, and who say, “I’m scared of snakes” to come into a lab, and then he showed them a corn snake. Corn snakes are harmless, but they look vicious. They’re huge. They don’t bite. They don’t know anything else, but they’re huge.

And he was going to make them hold it. And they’re like, “I don’t want to be even in the room with it.” And so, he talks about first creating micro-wins, small steps. He talks about rehearsing failure modes, “What’s the worst thing that can happen? I want you to start thinking about what’s the worst thing that can happen.” And slowly start to build evidence and build self-belief that, “You got it. You can do it.”

Or, another example of this, a modern example, is what Navy SEALs do. They make the Navy SEALs in training go through all kinds of crazy scenarios. And once you’ve gone through boot camp and training, you’re like, “There’s nothing that’s going to surprise me.” So, how do you create this kind of inner muscle, that, “I can handle”? And that kind of can-do spirit, I think is key.

I think if you look at teaching, by the way, I teach at HBS, and we teach by the case method, which is a very Socratic method, where students can speak. My first time, I’m like, “God, people will ask crazy questions. They might make crazy comments. They might get into arguments with each other. What am I going to do?” So, you start to learn and you see different scenarios and you kind of build your domain-specific craft. But there’s a meta skill, you’re like, “You know, I’ll figure it out. We’ll figure it out.”

So, there’s a specific skill and then there’s a meta skill. And I think that is key. And I think, I had to do that myself, by the way. Also, I have a pilot’s license. The first time I flew, I was scared, terrified, even with the instructor in the plane. Then afterwards, after starting my flight school, I thought, “Okay, I’m okay as long as he’s in the plane with me because he’s a seasoned guy. He can land a plane without an engine. He’s done it all. He’s been around. He’s been flying for 25 years. I’m okay.”

But then I had to get on a plane by myself, and I’m like, “Oh, there are so many things that can go wrong. I haven’t trained for all of them. I need him on the radio. Hey, Jerry, are you going be on the radio? Because if I get, if there’s something crazy happen, I want to be able to call you, my lifeline.” But ultimately, I had to fly away from home base where I couldn’t radio him.

Now you’re on your own. You’re like, “Oh, Seattle SeaTac Airport is saying I’m flying too close to commercial lanes. What do I do? What do I do? Do I go higher or lower?” So, how do you build that kind of can-do muscle?

Pete Mockaitis
And so, it sounds like the two key principles there was, one, getting progressive exposure, like to the snakes, “A little bit, a little bit, a little bit more, a little bit more, a little bit more.” And then another is the meta skill of, “Oh, again and again and again, I have entered into situations that were murky and tricky and unclear, and I managed to figure it out. And this will be similar to my previous historical experience. Therefore, I could feel confident.”

Ranjay Gulati
Absolutely, the evidence builds self-belief. How do you let evidence build self-belief? A third version of that is how do you rehearse failure modes? You have to rehearse failure modes, “What can go wrong? Let’s go through everything that can go wrong.” And the rehearsing of failure modes also quietens us down because you’re like, “Okay, what can go wrong here?” And you start to rehearse the failure modes to see that there’s nothing outside the realm of your thinking.

And they use this, actually, a lot also in kind of flight anxiety schools, where people who are paranoid about flying would never get on an airplane. Well, airlines don’t like that, so they all have these flight anxiety management schools where you can go online or in-person and take a class, where they make you sit on a chair that feels like an airplane seat, and it vibrates when the plane is taking off.

You put on your seatbelt. They even have some turbulence, so you simulate the turbulence, you simulate the plane landing and taking off. So, the idea is to kind of immunotherapy, if you will, but a bit of kind of rehearsals, but, ultimately, you’re trying to let evidence build self-belief, that growing of self-belief.

And, you know, sometimes, I’ll tell you what confidence comes from, I’ve found. I’ve seen this in sports a lot, actually, by the way. Sometimes the biggest source of self-confidence is somebody else believing in you. That’s what coaches do so well. The great coaches, they believe in their players. And when they believe in their players, if you think about one of the classic plays was Duke-Kentucky game, National Championship.

I think it was a semi-final, maybe, I think, considered one of the best games ever. Coach K was the coach of Duke. And there was, I think, 2.5 seconds left, something like that. And Kentucky just scored a basket. And they were now, I think, one point ahead. And Duke had two and half seconds to get the ball across the court and hit a basket.

And when the players were asked, Grant Hill threw the pass, and I’m blanking on who threw the basket, but what is his name? Famous. He was an NBA player afterwards. They did it because they knew their coach believed they could do it. And if the coach believed they could do it, they could do it.

So, building self-belief is a huge part of the story as well. So, find yourself somebody who believes in you, and you’ll start to believe in yourself. That’s what moral-emotional support really is.

Pete Mockaitis
That’s powerful and beautiful. And to the rehearsing failure modes, I mean, maybe you strap into a chair that’s vibrating, but I think sometimes that could just be a matter of really just thinking it through and visualizing the situation. I remember after I left Bain and started my own thing, it was spooky because I didn’t have revenue and my savings were depleting day after day, month after month. It’s like, “Oh, my gosh. It’s like the money is disappearing before my eyes. I’m not accustomed to this.”

And it’s funny, but before I examined that, I almost thought, “Well, what happens when a person’s money balance hits zero? What happens then?” Unexamined, it was like, “Well, I just assumed that I’m homeless and sleeping in an alley.” It’s like, “No, that’s not actually what happens.”

And so, to think about, “Okay, imagine a world in which I have $0. What happens? Oh, I go get a regular job. What are my other Bain people doing? They’re going doing strategy stuff for like Kraft Foods or something. Okay, so I would go be a cheese strategist. This is really the worst-case scenario. And I might even find it interesting, figuring out cheese pricing opportunities or whatever.”

So that’s, that’s much less terrifying than being homeless and sleeping in the alley, and much more realistic. But unexamined, that’s just sort of where the emotions can take us to. And that’s not very, very helpful for making wise, calm decisions.

Ranjay Gulati

That’s a great example. An illustration of what I was saying is that, ultimately, we are all engaged in a mental process to tame or even outwit our fear, right? And if we can tame or outwit our fear, we can take courageous steps in our lives. So, it’s acknowledging, so if we’re at work, it’s first is acknowledging that, “You know what? Fear is a normal human response to uncertainty.”

And guess what? It’s very common in the workplace. But most of us are immobilized by fear. But if I really want to have, I want to thrive and live up to my fullest potential, I got to do something about this fear business. And there are some methodical ways to think and act that allow people to behave courageously.

And that’s what I want to learn. And I hope that, you know, my hope, at least, is in this project is to help people find the resources they need to say, “Here’s a…” for lack of a better word, “…a toolkit that I can use to resource myself to act more boldly.”

Pete Mockaitis
Beautiful. Well, tell me, Ranjay, anything else you want to make sure to mention before we hear about some of your favorite things?

Ranjay Gulati
No, I think, ultimately, I have just one line which is, the forward to the book is written by the Dalai Lama.

Pete Mockaitis
A good get.

Ranjay Gulati
Yeah. And he says, “Courage is an inner journey.” It’s really an inner journey. In my mind, courage is a choice. It’s really a choice. You have to make a choice. If you make a choice, “I want to be courageous,” you will find a way to be courageous. It is ultimately a choice. And I think, you know, I haven’t touched on even the second, last one third of the book, where courage is contagious.

You can build a courageous team. You can build a courageous organization. You can bake it into the DNA. You can be a courageous leader who fosters courage in other people. That’s the next piece of the journey. And I think every person, aspiring leader, needs to understand that. Are you leading a winning team or a not losing team? Are you playing to win or are you playing not to lose?

Pete Mockaitis
Oh, this reminds me of the movie “Searching for Bobby Fisher,” where his coach, I don’t know why that still fires me up. He’s like, “Are you playing to win or are you playing to not lose? They’re not the same thing.” And so, you know, he gets the idea from his other coach. Anyway, a fun movie. But now, share with us a favorite quote, something you find inspiring.

Ranjay Gulati
You know, I already scooped myself when I said courage was an inner journey, but I will add a little bit more to it. What the Dalai Lama says in the forward is, “When we recognize our interdependence, our courage naturally expands beyond personal ambition toward the greater good.”

And I think we should contemplate that. That we have to have a more expansive view of ourselves. And when we do and we see the interdependence of ourselves with the world at large and other people around us, we act with more courage.

Pete Mockaitis
Okay. And a favorite book?

Ranjay Gulati
There’s a book by Jim Loehr, L-O-E-H-R, called The Power of Story. And the title says it all.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Ranjay Gulati
I have a diary in which I take notes, and then I have my little Post-it notes that help me deal with short-term issues. So, I have a diary that I write down my longer-term projects and my thought processes there, and then I use this to kind of keep track of myself. So, you know, living in the world of ideas, there’s always things coming your way.

Pete Mockaitis
All right. And a favorite habit?

Ranjay Gulati
Getting up early in the morning and, hopefully, trying to work out before the day gets ahead of you.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Ranjay Gulati
Look, LinkedIn is a great place to find me. I have a newsletter there. I’m reasonably active on it. Otherwise, I have a website where I post a lot of the same similar videos and stuff like that, which is RanjayGulati.com

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ranjay Gulati
I think we all need to ask ourselves, “Am I really living up to my fullest potential as a courageous human being? And how can I resource myself to be more courageous?”

Pete Mockaitis
All right. Ranjay, thank you.

Ranjay Gulati
A pleasure. Thank you so much.

1092: Transforming Stress into Your Superpower with Dr. Rebecca Heiss

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Dr. Rebecca Heiss shares powerful perspectives for reframing stress.

You’ll Learn

  1. Why stress fuels meaning and purpose
  2. The formula that helps harness stress
  3. The 6-minute practice that reframes stress

About Rebecca

Dr. Rebecca Heiss is a stress expert dedicated to transforming our fears into fuel we can use through her T-minus 3 Technique. Her research has been designated “transformative” by the National Science Foundation. When she’s not on stage, she is happiest when hiking or surfing with her two spoiled rotten dogs Guinness and Murphy. 

Resources Mentioned

Thank you, Sponsors!

Rebecca Heiss Transcript

Pete Mockaitis
Rebecca, welcome!

Dr. Rebecca Heiss

Well, thanks so much for having me on, Pete. I’m excited to be here.

Pete Mockaitis
Well, I’m excited to be chatting. Your research has been designated as transformative.

Dr. Rebecca Heiss
I like this. This is important. The air quotes, the transformative. It is. Yeah, it’s crazy, right?

Pete Mockaitis
Yes. Tell me what is this transformative research?

Dr. Rebecca Heiss
Well, I’m a stress physiologist, and rather than telling people to get rid of their stress, I help them to transform their stress and actually have it serve them. So, I think it’s a fool’s errand to try and get rid of stress these days. And it only makes people feel worse because they can’t do it. You’re not supposed to get rid of stress, right? So how can we actually use it as a competitive advantage instead?

Pete Mockaitis
Okay. Well, I would love to hear any particularly surprising discoveries you’ve made about how this is done in practice?

Dr. Rebecca Heiss
Sure. Well, I’ll start with the research that really drove me to dive deeper into this, and it was really about stress mindset. So, they were looking at 30,000 Americans over the course of eight years’ time. And, essentially, the question that arose was, “If you have very high levels of stress and believe that stress is bad for you,” well, those people die at very high rates which is probably unsurprising to all of us because we have high stress levels, and we’re like, “Oh, gosh I have to get rid of it. It’s really bad for us.”

Here’s the surprising bit about that research. The people that had very high levels of stress but simply believed that that stress wasn’t bad for them, that it was just energy, or that it was good, they had the lowest mortality rates of the entire study. So, that’s lower than people who had very low stress to begin with.

What that means is that it’s not stress that’s killing us. It’s the belief that stress is bad for us that is actually the real culprit here. And so, I am really interested in understanding stress mindset and how we can begin to shift it so that we can perform like Olympic athletes and break world records under high-pressure situations.

Pete Mockaitis
Now, I’ve heard this research as well and I’m thinking about the book The Upside of Stress. So, yeah, I heard about that, and I thought that was really interesting and striking. But we believe kind of what we believe, right, Dr. Rebecca?

Dr. Rebecca Heiss
Well, sure.

Pete Mockaitis
How do we shift a belief? Like, I think, if we have had experiences with stress, it’d be like, “That sucked. And, oh, my gosh, you know, I gained all this weight,” or, “I was having trouble sleeping,” or sort of whatever, we think too stressful times, we’re like, “Yeah, that was definitely bad. I don’t see how I can flip that belief, even though it would be nice if I had the opposite belief.”

Dr. Rebecca Heiss
Cool. So, I’m going to give you my formula in a second, but before, I’m going to challenge your belief. So, here’s the question that I asked in my research. I want you to think about a project or an accomplishment that you’re most proud of.

Pete Mockaitis

Okay.

Dr. Rebecca Heiss
Yeah? Now go back in time to when you were in the middle of that project. What was your stress level? Now, on a scale of zero to 100, I had the vast majority of people saying something like 5,842. Like, they were stressed out of their gourds during the time when they were doing their most meaningful, purposeful work.

So, yeah, sure, it might suck sometimes, but it’s also adding meaning and joy and purpose to our lives. And it’s unfortunate that we look back on it and think, “Yeah, that was good,” but we can’t live it in the moment. And so, my job is to help people recognize that stress really is a barometer for how much we’re caring about something in the moment, right?

Pete Mockaitis
Yes, that really does check out. And at times, it’s funny, when I feel overwhelmed, I have had the thought, “I wish I cared about this less. It’s, like, that would feel so much easier right now, but I am just being a stickler for having a high standard on this thing.”

Dr. Rebecca Heiss
Sure. And, honestly, this is the weird thing about humans, and I love this about humans because we’re such strange, complex creatures, but we’re also the only animal on Earth that creates stress for ourselves. Robert Sapolsky, another stress physiologist, he wrote a great book called Why Zebras Don’t Get Ulcers, and there’s a reason, right? Lions, take lions, for example. Great hunters. They fail 80% of the time. Like, 80%.

If you fail at something 80% of the time, you would sit there, beating yourself up going, “Gosh, I’m such a lousy hunter. I can’t believe they even let me hunt with them. Like, I’m so terrible at this.” Lions, they miss a hunt, they take a nap. There’s no, like, thought that is creating more stress. And that’s exactly what humans do. We create more stress for ourselves. In fact, my research from last year showed that we create more stress for ourselves trying to get rid of the stress. So, yeah, that’s a big problem.

Pete Mockaitis
That’s intriguing. Tell us about this research, we create more stress for ourselves trying to get rid of stress.

Dr. Rebecca Heiss
Yeah, I mean, that’s pretty much the whole summary of it. You nailed it right there.

Pete Mockaitis
But, I mean, what was the experimental design such that this was uncovered?

Dr. Rebecca Heiss
Yeah, no, it wasn’t that exciting. It wasn’t that exciting. We listed 3,000 Americans, working Americans, ages 20 to 70, and asking a whole bunch of questions about their levels of stress, how different coping mechanisms, how they handle. And, you know, we went from everything from massage to prayer to, you name it, looking at various ways to intervene with their stress.

And people who ended up doing more interventions, reported feeling more stress after those interventions. And this backs up a lot of the research that was done and came out in 2024 in the Journal of Industrial Relations, looking at 90 different workplace interventions, and none of them actually helped reduce stress with the exception of one. There was one. I want to make sure we put an asterisk next to. And that was service to others.

So, I think this is really remarkable because we don’t talk enough about this with stress. We certainly talk about cortisol and all of the negative effects of stress. What we don’t talk about is oxytocin, which is another major stress hormone, which is this hormone of courage that encourages people to reach out and connect through the stress. And that’s really powerful.

Pete Mockaitis
Absolutely. Yes. You know, this reminds me, talk about service to others, and I’ve shared this story before. One time I had a stressful situation. I needed to move out and I had a landlord who was difficult, and I just knew she was going to give me a hard time, you know, about like, “Oh, you didn’t repaint this section.” I was like, “I’m pretty sure I don’t have to, but, like, meh.” You know?

So, like, I knew it was going to be difficult, and it was very hot and there was a lot to be done. And you know that whole family, you know, in the mix, and I just decided that I wasn’t going to do this to please this landlord because I don’t really care about her opinion at all.

And I wasn’t going to do this to reclaim as much of my security deposits as possible because that was, hmm, she’s probably going to unjustly kind of capture as much as you could, regardless. And so, I didn’t have high expectations there. But I did remember that I had kind of a hard time moving in with power not being on and whatnot.

And I thought my purpose here is to give the next tenants the best possible experience when they come in and go, “Ah, this is home.” And that really did ease a lot of the toils, as opposed to me being grumbly like, “Oh, my gosh, tenants aren’t supposed to repaint. This is ridiculous. Aargh!” I was like, “Oh, someone’s going to come here and say, ‘How lovely! This is our home.’”

Dr. Rebecca Heiss
Isn’t that beautiful? Like, what a wonderful experience that you created. And not only did that probably help your stress, but it also relieved the stress of the person coming in. And so, this creates this lovely ripple effect of community. I think it’s so special. So, I love it when people are stressed. I’m like, “That’s great. You’re doing meaningful, purposeful work. How amazing.”

Pete Mockaitis
So, service to others. Let’s dig into it. Is that kind of your top thing we’re recommending here in your book, Springboard: Transform Stress to Work for You?

Dr. Rebecca Heiss
Well, it’s one of the tenets. So, I walk people through what I call my fearless stress formula. And, of course, you know, listen, the science is a really complex science. And in order to communicate it clearly, like every other author, I’ve broken it into three simple steps. Trust me, you’re going to have to read the references, go into the citations. It’s all there. But we try and make this as simple as possible.

So, the first step is simply, “Is it a tiger?” That’s the question. It’s the tiger. So, the tiger represents the fact that our stress response is really built for three minutes of screaming terror through the jungle. It’s a life and death situation. That’s what, whether you’re actually in a life and death situation, or whether you’re getting a full inbox, or a ping, or a ding, or a landlady who’s really upset with you, we’re having the same response.

And so, recognizing that it’s not an actual tiger, i.e. “This is not going to kill me in the next three minutes,” is the first step.

Pete Mockaitis
You know, I like that a lot because the specificity of, “There’s not a risk of it killing me in the next three minutes,” because it’s quite possible for our brains to immediately craft a story for why, “Well, no, this is super high stakes because if I blow this presentation, I could get fired and then I wouldn’t have the money to be able to pay for the mortgage. And we’ll be foreclosing on.”

So, it’s like, we can create a, “Well, no, this is, in fact, nearly life or death-ish.” It’s like, “Hmm, no, three minutes will make or break, life or death, is really what we mean here.”

Dr. Rebecca Heiss
That’s it! And, Pete, what you just did is it’s literally what I teach people. This is catastrophizing, it’s completely normal. It’s what our brains love to do, and it’s a feature. It’s not a bug. They’re protecting us from all the ways that this is going to go catastrophically wrong. And 99.9999999% of the time, you’re not going to actually die.

And so, at this stage, I ask people to invite the tiger in for tea. Don’t try and avoid it. We’re not trying to avoid the stressor. We’re saying, “Come on, let’s sit down. Let’s name you. What are you? Who are you? What are you all about? Oh, you’re not actually going to kill me. Great. If I can sit for three minutes with it and not be dead, then I can move to the second stage, which is the transfer stage.”

“That’s where I’m taking all of this energy that my body has created for me. Thank you very much, body, for this, right? I now have all of this stress energy that is helping me to perform in this moment, to rise to the occasion, which is a gift. And so, now I can use this energy. Instead of stressing and being anxious and worrying, I can shift it into energy that is excitement energy or joyful energy or even productive anger.”

Like, your example is great. You’re angry and you used that anger to do something that was helpful for somebody else. So, this shift is really about curiosity. And I ask people to try and get curious in the moment, like, “What is this feeling that I’m having?” Because when they do that, two things happen. One, curiosity and fear cannot coexist.

Like, there’s literally no brain mechanism that allows for it because for 200,000 plus years we never had a tiger charging them, and we’re like, “Huh, I wonder how fast it’s coming? I wonder how many stripes it’s got?” Like, those people died. And so, when we get curious, we kick ourselves out of this fear response and it frees us up to say, “What else could this possibly mean?”

And then our brain looks to our body, and if we’re sitting open-shouldered with a smile on and acting as if there’s a potential for adventure, our brain shifts into this mode of excitement, and it can begin to use all of this energy for other possibilities.

Pete Mockaitis
Okay. And the third step?

Dr. Rebecca Heiss
So, the third step of the formula is the trajectory. So where do we want to point all of this? Now we’ve got all of the butterflies in alignment, where do we want to point our stress energy? And what people mostly do is they point it away from the stressor, right? It’s like, “How do I avoid this? How can I minimize this? How can I calm down?” which is the opposite of what we want to do.

We want to run directly at the stressor in small, tiny, incremental ways to get through it onto the other side with more resources and more energy available to us.

Pete Mockaitis
Okay. Now when it comes to the curiosity, what are your top recommended questions or explorations there?

Dr. Rebecca Heiss
Oh, I love that. You know, I think it’s really individual and, especially, very individual to the particular scenario. But a couple of good ones that I use frequently is, “What joy can this bring me? What will I learn from this? How will I grow from this? What adventure might I have?” Those are easy very applicable questions that really work for almost any scenario.

And I want to be careful here because I don’t want to sound Pollyanna-ish, right? People get horrible diagnoses every day. And I’m not saying you have to be joyful or have an adventure when you get a cancer diagnosis. What I am going to say is you still have energy that you get to use. And you can use that anger, that frustration, in a way that actually projects you forward through the stress.

Pete Mockaitis
Okay. So, I guess, I’m thinking there’s also some not so helpful curious questions that we could entertain. What do you recommend we not chase down?

Dr. Rebecca Heiss
Sure. “How can this go horribly wrong?” Although, here’s the thing, Pete, even if you do that, I’m actually okay with it because when you stay in curiosity, what you’re doing is you’re forcing your brain to go from that limbic system, that emotional processing center, to a more logical frontal lobe. And so now we’re actually listing out all of the horrible things that are going to go wrong, and we’re sitting in it.

And it’s going to light up our logical brain to go, “Well, okay, that’s a possibility, but is it a probability? Hmm, likely not.” And as long as we can stay in that curiosity, I wouldn’t say there’s a bad question. There are some that are better than others, but I don’t want to limit people to say, like, “I should never say X, Y, and Z,” because I guarantee you that’s where your brain is going to go.

Pete Mockaitis

Well, I guess, I suppose I have a knack for, if I ask myself a question, generating lots of potential answers for it such as, “Man, why am I freaking out about this so much?” “Oh, well, because of dah, dah, dah, dah, dah.” And it’s like, “Oh, well, now I’m feeling all the more unpleasant.”

Dr. Rebecca Heiss

Good. No, that’s good for the moment. I don’t know if you’ve heard this before, and I wish I could remember the person’s name – it’s bothering me – who coined the phrase, “Name it to tame it.” And what we’re doing with emotions is we’re actually naming them and it takes away their power. Because it’s not that, “I am angry,” or, “I am stressed.” It’s that, “I have it. This is a piece of what I’m experiencing.” And what it allows us to do is create a little bit of emotional distance.

So, one of the steps within the transfer stage is to begin to act as if. So, once you get all of those answers down on a page, what would be your best possible outcome? Like, what is the story you want to be telling right now? And when you select it, how would your body position itself if you were having an adventure, if you were going to learn something from this?

And then I ask people to, like, throw their shoulders back, put a smile on, like, “I’m still really anxious. This is not going well.” But when you do that, you actually give your brain feedback because your brain is constantly looking to your body, going, “What does this signal mean? What’s happening right now?”

And if you have a smile on and your shoulders are thrown back, your brain goes, “Interesting. This must not be a life and death thing. Maybe we’re okay. Maybe we’re excited about this.” And it opens the door of that possibility. So, acting as if there’s a potential for excitement or a potential for learning and growth is half the battle.

Pete Mockaitis
Now I believe that and I’ve experienced that, and you’re reminding me of some Tony Robbins action of power moves and all that. But could you share with us some of the underlying research there that shows that that is valid and legit?

Dr. Rebecca Heiss
Yeah, Amy Cuddy’s research out of Harvard, and this went through, oh, my gosh, she did a TED Talk on this research probably five years ago. And it received such critical analyses because people were, like, really questioning her methods. And it went through, I mean, years and years of scrutiny. At the end of the day, it turns out she was right.

So, this research is basically looking at the physiological response to the way our body is positioned. So, when we put our shoulders back and we have an open position or a superhero pose, and we put a smile on our face, or even a pencil in my mouth, when you mentioned Tony Robbins’ research, “I put a pencil in my mouth,” it kind of forces a smile and it’s more of a grimace. It doesn’t even have to be a real smile.

But what that does is it feeds back into our limbic system and creates the release of the same neurochemicals, the same hormones that we would be experiencing if we were smiling for real. And this research is so fun because there were graduate students that were paid to put their pencil in their mouth and come in and listen to lectures.

And they found those lectures to be funnier when they had a pencil in their mouth. They found those lectures to have more humorous content. And it was just because they themselves were smiling without even recognizing it.

I think we often think that we smile because we’re happy, which is partially true. But the larger truth there is that we are happy because we’re smiling.

Pete Mockaitis
Okay. Well, could you share with us a couple examples of folks who tied all this together and, in fact, saw some stress, but then did these three steps and were able to make that really work for them?

Dr. Rebecca Heiss
So, I’ve been studying stress research for decades now. And there was a moment, about 10 years ago, when I quit my job, sold my house, and divorced my husband in a single month. Unfortunately, yeah, yeah, how about that? Unfortunately, my sister-in-law was diagnosed with a terminal disease and it’s one of those moments that really pulls the rug out.

And I looked at my life and I realized that, had that been my diagnosis, I’d be really disappointed with the life that I’d led. And so, that month, I quit my job, sold my house, divorced my husband. And I realized in that moment that I really needed to apply all of the research that I had been doing.

And so, this is actually when the fearless formula evolved, is I started to take everything in, and I was like, “Wow, this feels. I don’t have a place to live.” And when I tell you I have no plan, I mean the household, and I was like, “Where am I going to sleep tonight?” And so, yeah, it was a big moment.

And I had to recognize, “It wasn’t life and death. This couldn’t be an adventure. Take these small, tiny little steps forward, backwards, sideways, left, right, because the outcome doesn’t ultimately matter.” It’s that I’m taking action every day toward and through the stressor itself. And that’s actually how I launched my speaking career.

I really had always wanted to be in speaking, and I decided that my first small step was to call myself a speaker. And my second small step was to build a website. And my third small step was to give a free talk. And I just kept repeating this and recognizing this, “I’m not dead yet. I can still use this energy. I can take small steps forward.” So, yeah, there’s one.

Pete Mockaitis
Well, cool. Congratulations.

Dr. Rebecca Heiss
Well, thanks. It’s been fun.

Pete Mockaitis

Okay. So, can you help us more with the belief side of things? So, it’s like, okay, that’s cool. That worked for you. Okay, that’s cool for the people who put pencils in their mouths in the study. What is some more of the most killer evidence that this belief that stress is advantageous for us is, in fact, true?

[24:20]

Dr. Rebecca Heiss
Yeah. The 2013 study that looks at your purpose and meaning and your stress level. This was probably one of the most formative experiments for me in that, you know, I turned 40, I’m freaking out because, “What is life? And how do I make it meaningful?” And, so of course, the super nerd that I am, I looked to the research, I looked to the science.

And it turns out that the number one correlate to a meaningful, purposeful life is stress. So, past stressful events, current state of stress, and even future worry and anxiety. And that tripped me up. Like, that was a, “Whoa! How is this even remotely possible?” Because, to me, I’d spent so much of my time trying to avoid stress, trying to run away from it.

But what if we are, in fact, running away from the very thing that brings our life meaning and purpose? And I think that’s a really powerful reckoning to have, is to say, “Oh, gosh, yeah, when I care about something, I’m stressed. And if I’m stressed, that has the potential to bring purpose and meaning into my life.”

And so, the research that we did last year, I had people walk through my fearless formula for 30 days. They did journaling activity just so we could keep track and make sure that they were following the protocol, and they decreased their perceived stress levels, 85% of them decreased their perceived stress levels, and we had a massive increase in the heart rate variability of the participants.

So, heart rate variability, for anybody that’s not familiar with it, is just a biological measure of how well you adapt to stress. So, more heart rate variability, typically, is better. So that was a pretty convincing nod to this stuff. This stuff, there may be something to it.

Pete Mockaitis
Well, I’m a big fan of heart rate variability. In fact, I have an Oura ring and a Lief device, which is hardcore.

Dr. Rebecca Heiss
Nice!

Pete Mockaitis
It sticks to your body and all that. So, what I find really fun about that is, it is not within your conscious control.

Dr. Rebecca Heiss
No. Hard numbers. Yep.

Pete Mockaitis
It’s like this, your heart is doing what your heart is doing. And you can use some breathing, which helps. But, generally speaking, as you’re living your life, that’s there. So, over these 30 days, their perceived stress decreased. What does that mean? Their meaning was also decreasing? Or, what’s the story here?

Dr. Rebecca Heiss

Great, great follow up. So, no, because here’s the weird part. So, we did a perceived stress assessment at the beginning and at the end, and we also did a meaning assessment as well. And so, while their perceived stress had decreased, their actual level of stress hadn’t changed. So, this is interesting, right? They’re still reporting the same number of stressors. They’re still reporting the same, of course, cumulative stress. They’re still reporting the same micro-stressors, but their perception of it had shifted.

So, they were able to actually use the stress, their mindset itself had shifted to the point where they could use it differently. So, they’re not changing their stress level. Those stressors are still coming at them. They’re changing their mindset around it.

Pete Mockaitis

Okay. And so, what are the sorts of things they were doing in these 30 days?

Dr. Rebecca Heiss
So, they were walking through the T-minus-three technique, the fearless formula. So, they were identifying tigers at the end of the day. So, “What was the tiger that found me today? What stressors did I experience?”

They’d take two minutes to write out all of the stressors. They then take three minutes to transfer that energy to say, “Okay, how can I get curious about this? What did I do? How did I explore this? How did some of it become an adventure?”

And then they’d take the last two minutes of this. Again, it was a six-minute total intervention. And then the last two minutes were, “Where did I point the stress energy? How did I use it? How can I continue to use it tomorrow? What are my follow up actions that I’m going to take?” And so, six minutes, 30 days, pretty massive results.

Pete Mockaitis
That’s really cool. So, they’re writing it by hand?

Dr. Rebecca Heiss
Yep, by hand. Oh, good question. Very important. Yeah, again, our brain does a weird thing when we type. It’s not quite as effective. So, by hand, in a journal, that was sent to each of them.

Pete Mockaitis
Well, now I’m curious, good doctor, what if we find ourselves in the opposite boat in terms of, we’re just kind of dragging, we’re just kind of like not really feeling it, our lives aren’t sort of…?

Dr. Rebecca Heiss
Lethargically moving through life?

Pete Mockaitis
It’s not sort of an easy-peasy vacation, but it’s sort of like, “Hmm, I’m not really stressed. And I’m also not really jazzed. It’s like maybe work is going just okay, and other dimensions of life are fine, but you’re not really feeling all that freaked out or motivated to get after much.”

Dr. Rebecca Heiss
Yeah, I’d say you’re in the meh zone. Like, “Meh.” Which, you know, look, I’m not going to prescribe anything to you. I’m going to say, “What do you want out of life? If you want meh, you’ve got meh. That’s great.”

Otherwise, I’d say, “Okay, what’s a bigger goal you can pursue? How do you bring stress into your life? How can you create some type-three fun, which is the type where you’re like, ‘This isn’t fun at all. This is just, like, it might be a good story 10 years from now, but it’s not fun.’” You actually hype up the level of stress in your life.

So, yeah, I’d say try some new things. Get out there and find some novelty. Do some discomfort exercises. We talked at the very beginning about staring at each other for, like, a very uncomfortable period of time. Connect with people. Put yourself out in a way that is slightly uncomfortable. And I would keep a journal because we’re really bad at in the moment at assessing our own levels of stress or what we think is going to kill us.

What I often find in these journals, and I keep some that I call a disaster diary, where I follow my own protocol, right? And, like, “Here’s the things that’s going wrong today. And here’s where I think I’m going to die. And this is my tiger.” And then I’ll go back in a month, five months, six months, a year. Most of the things I don’t remember, right?

If it really was memorable, I might have learned something from it, but nothing actually killed me. I mean, as far as I can tell, I’m still in the flesh living and breathing. So, when we recognize that, again, things can shift in perspective a lot.

Pete Mockaitis
Okay. Very good. Well, tell us, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Dr. Rebecca Heiss

Yeah, I think the biggest thing to mention is to recognize that stress isn’t something to be rid of. And that the more people tell you to get rid of your stress, the more stressed out you’re probably going to become because you believe something is broken with you.

Nothing is broken in you, right? You’re not doing it wrong. You’re not meditating wrong or getting massages wrong. Like, stress is part of life and it should be. So, stop stressing yourself out about stress and use it differently.

Pete Mockaitis
Okay. Well, I also wanted to get your hot take. Having read this research earlier, I was thinking about how that would be, that’s a great belief. I’d like to have it. And so going through 30 days of journaling sure sounds like a very robust way to get the memo thoroughly.

Dr. Rebecca Heiss
Yeah, it forces you. Yeah.

Pete Mockaitis
And so, like, okay, message received. But I thought, “Well, hey, we’re rather more susceptible to suggestion in hypnosis.” So, I thought, “Well, there’s probably some cool hypnosis track I can find for this.” And I couldn’t find any of them anywhere because all of the stress-related hypnosis were about how to, like, chill out and relax. It was like, “No, no, I want one that’s going to make me think, ‘Hey, you’re stressed, but good news, buddy.’” You know, and I couldn’t find that anywhere.

Dr. Rebecca Heiss
Yeah, that’s maybe, well, maybe you should create it. Maybe I should create. Maybe we should. This is a new product.

Pete Mockaitis
Maybe my soothing voice. Speaking slowly.

Dr. Rebecca Heiss
I mean, look, the placebo effect is really powerful. I mean, I’m sure you’ve read the housekeeper study.

Pete Mockaitis

Oh, yeah, with the calories?

Dr. Rebecca Heiss
Yeah, exactly. Yeah, you’re decreasing your body fat and your waist to hip ratio in four weeks because you believe that you’re doing more work or that it is. I think humans are more susceptible than they think they are to shifting their mindsets. And, look, don’t believe it. Try it. Like, force yourself to do it for 30 days and see what happens. Record your heart rate variability. That would be my challenge to you. Yeah, do it. Do it and I expect a full report please.

Pete Mockaitis
All right. Lovely. Cool beans. All right. Well, now can you share with us a favorite quote, something you find inspiring?

Dr. Rebecca Heiss
You know, my favorite quote is probably from my grandmother, who told me when I was freaked out over all of these colleges that I was trying to apply to, and I didn’t know where I wanted to go and what I wanted to do with my life, she said, “Don’t let your options be your burdens.”

And I thought that was one of the most brilliant things anybody has ever said. I think the world that we live in presents us all with a lot of options at work, at home, in life. We are flooded with opportunity. And the more we can avoid feeling overwhelmed by them, the better off and happier we’ll be.

Pete Mockaitis
All right. And can you share a favorite study or experiment or bit of research?

Dr. Rebecca Heiss
My favorite study is probably the milkshake study. Are you familiar with milkshake study? Have you done this already?

Pete Mockaitis
Is this the one where they gave people different calorie contents in the milkshakes, but they lied to them about what’s inside?

Dr. Rebecca Heiss
Yeah, exactly. Yeah, so same caloric value in both milkshakes. One was the luxurious milkshake, the high fat content, really high calories, and the other was the diet shake. And, basically, people who had the high fat milkshake said, “Oh, gosh, I’m so full. I couldn’t possibly…” And their ghrelin levels actually increased.

And so, they actually did feel more full. So, there was a physiological response to this high fat milkshake, despite the fact there was no difference between the two. Whereas, the diet milkshake folks were like, “Oh, gosh, I’m starving. I only just had this diet milkshake,” and their ghrelin levels stayed the same.

So, I think this is, to me, one of the best placebo setups ever because you’re seeing not only are people vocalizing and sharing, like, how they feel but their body itself is having a hormonal response as well, which I think is fascinating.

Pete Mockaitis
All right. And a favorite book?

Dr. Rebecca Heiss
My favorite book is probably Untamed by Glennon Doyle. I think it is a must-read. It is probably marketed toward women. I think it is a must-read for all genders, for all people. It’s just a brilliantly written book about the way the world is perceived and the way we can un-tame ourselves, yeah.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Dr. Rebecca Heiss
Probably my WHOOP. I love my WHOOP band. I’m constantly, I’m a data freak, so measuring my heart rate variability and all of those things.

Pete Mockaitis
And a favorite habit?

Dr. Rebecca Heiss
Favorite habit is reading 10 minutes a day. It’s a simple, straightforward, very small step that I can incorporate at night and it helps me wind down and really get ready for processing all those thoughts as I sleep.

Pete Mockaitis
And is there a key nugget you share that really seems to connect with folks, and they quote it back to you often?

Dr. Rebecca Heiss
“It’s not a tiger,” “Curiosity and fear cannot coexist,” and, “Invite the tiger for tea.” Those are probably the three. I actually had somebody who got a tattoo of a tiger sitting down for tea. So those are probably the three most resonant quotes.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Dr. Rebecca Heiss
My website, RebeccaHeiss.com. You can get in touch with me there. You can email me. You can reach out directly to me. Or, my Instagram is @DrRebeccaHeiss. Please feel free to reach out. Love to hear from you.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Rebecca Heiss
Yeah, my final challenge to each of you is to stay stressed and lean into it. Start charging, running at that roar rather than avoiding the tiger.

Pete Mockaitis
All right. Rebecca, thank you.

Dr. Rebecca Heiss
It’s been a pleasure. Thanks so much, Pete.

1082: How Driven People Can Achieve Success and Inner Peace with Gino Wickman

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Gino Wickman reveals how high achievers can find inner peace while still maintaining their drive.

You’ll Learn

  1. The foundational disciplines that lead to inner peace
  2. How to teach your ego to chill
  3. Why to shift to thinking in 10-year timeframes

About Gino

Gino Wickman is a renowned entrepreneur, speaker, coach, teacher, and author, best known for founding EOS Worldwide and creating the Entrepreneurial Operating System® (EOS®), a comprehensive framework that has impacted over 250,000 businesses worldwide. Gino is also the author of the award winning, best-selling book, Traction: Get a Grip on Your Business, along with seven other books. 

Gino is deeply committed to helping entrepreneurs achieve their vision. Through his books, coaching, and the EOS® framework, he has equipped hundreds of thousands of entrepreneurial business leaders with the tools and insights needed to get everything they want from their business and life. The five pieces of content that Gino created helps entrepreneurs and leaders wherever they are on their journey—from start up to sale to inner peace.

Resources Mentioned

Thank you, Sponsors!

Gino Wickman Transcript

Pete Mockaitis
Gino, welcome!

Gino Wickman

Thank you, Pete. I am thrilled to be here.

Pete Mockaitis

Well, I’m thrilled to be chatting. I’ve heard your name many times and you have done a lot of stuff, written a number of books, and I’m fired up talking about your book, Shine. And could you kick us off by sharing any particularly surprising and fascinating discoveries you’ve made about humans, professionals, leaders while putting this together?

Gino Wickman
Well, the big idea is that it is possible to be driven and have inner peace. And so, what we teach are 10 disciplines that will maximize your energy, impact, and inner peace. And we teach three discoveries to help you free your true self. And so, you and I were talking a little bit before we started, and so a great word is, you know, how to stay in flow, how to be more productive, make more of an impact on the world while experiencing more peace.

And you use the word flow, we actually have a word in the book we call “flowt,” which is spelled F-L-O-W-T. It’s the combination of two words – the word flow and the word float, because the reality is, when you implement what is in this book, you will be in a better state of flow while working and making the impact and doing the stuff that you do in your work-life, while, at the same time, feeling like you’re floating through life, and that’s that inner peace. And it’s this beautiful combination of making an impact while having inner peace.

Pete Mockaitis
Gino, that almost sounds too good to be true.

Gino Wickman
I love that.

Pete Mockaitis

So, tell us how’s that done?

Gino Wickman
Yeah, you bet. All right. Well, let’s do that. I’m going to create a big picture context and then I’m going to follow your lead in terms of how deep you want to go. But the big picture context is this. It starts with understanding these 10 disciplines, and these 10 disciplines have evolved. They started with what I call an outer-world focus.

And so, in this conversation we’re going to have, we, human beings, we all have an outer world and we have an inner world. And those two things are very different from each other. And so, when I created the 10 disciplines originally, it was all about outer world focus, being more successful in your outer world, only to discover, over time, they also help you in your inner world.

And so, what the 10 disciplines are is they create a foundation that allows for time and space to do what I call inner work, which then takes us to the three discoveries for freeing your true self, which is where the real fun work goes, it’s where we really go inside. And there’s one of the discoveries that I’d really love to focus on in our time together. But, again, they’re called the three discoveries for freeing your true self.

Now what I’d like to do, that’s the big picture, I just want to take it down a little bit and just get really specific in terms of what the discoveries are and what the disciplines are so that there’s a high-level understanding because then I’d love to just kind of drill down on one or two with the limited time that we have.

But, very quickly, the 10 disciplines for maximizing your energy, impact, and inner peace are, number one, 10-year thinking; number two, take time off; number three, know thyself; number four, be still; number five, know your hundred percent; number six, say no, dot, dot, dot, often; number seven, don’t do $25-an-hour work if you want to make six figures; number eight, prepare every night; number nine, put everything in one place; and number 10, be humble.

So, that’s a mouthful, but I wanted to share those because I want to put as much out there as possible. But when you implement those 10 disciplines in your life, you create this incredible foundation, like I said, that creates space and time to then do the inner work, which is where flow really happens. And those are the three discoveries.

And so, again, the three discoveries for freeing your true self, discovery number one is, “I am driven.” And so, for us driven people out there, it’s a blessing and a curse. It’s important to understand exactly what we are. Discovery number two is that all decisions are made out of love or fear. And we take you to the root of fear- and love-based decisions. And that’s where I’d love to kind of drill down on today with your audience.

And then discovery number three is where we started. And that is, that it is possible to be driven and have peace. And so, there’s the big picture, if you will, and we can drill down on any of that wherever your gut is taking you.

Pete Mockaitis
Yeah. So, with regard to the flow, which of these 10 disciplines or discoveries gives us the most of that?

Gino Wickman

So, I wanted to start with discovery number one, which is 10-year thinking. And with each one of these discoveries, I always love to do three things. Number one, I’m going to start with a bold statement, that if you’ll just give me blind faith and do this, you will get all the benefit from the discipline. Second thing I want to do is share all the benefits. Third thing I want to do is give you an action that, if you do this, you will start to get the benefit.

So, with 10-year thinking, the bold statement is, if you just do this, and that is, shift your mind from short-term thinking to thinking in 10-year timeframes. Now the benefits. If you do that, time will slow down for you, a peace will come over you, you make better decisions, you will actually get to where you want to go faster, you will have more clarity, more alignment.

And then the action I urge is a great little exercise to get the neurons in your brain to shift, because that’s what it’s all about, is to simply write the date, your age, and a goal 10 years from now. So, write the date 10 years from now, how old are you going to be, and what’s the number one most important goal. And just doing that starts to shift your brain.

But then there’s a fun little secondary exercise, is when you look at that goal, think about all of your actions and decisions right now, here today, and are they all in alignment with that goal? For most people walking the earth, we’re short-term thinkers.

We want everything now, now, now, now, now. And if we can shift that to thinking in 10-year timeframes, I discovered it at 35 years old and it changed my life, all of a sudden, like I said, time slows down and, ironically, you get there faster. And there’s a great quote that says, “We tend to overestimate what we can accomplish in a year, but we greatly underestimate what we can accomplish in 10 years.”

So, there’s a whole bunch of stuff we can accomplish in one good decade, we just got to shift our mindset because we tend to be making short-term decisions.

Pete Mockaitis
Intriguing. Well, could you give us an example of someone who was doing some short-term thinking, they shifted to a 10-year horizon, what that 10-year goal was, and how that ended up being transformational for them?

Gino Wickman
I think about myself, all through my twenties and my early thirties, and I just was very impatient and I wanted everything immediately. And I set way too many goals and I wanted everything really fast. And so, as a result, I was making bad decisions. I was making these short-term decisions.

So, for instance, in its simplest form, if you want to be healthy 10 years from now, today, if you eat that piece of cake or drink that soda, that’s an action that is not in alignment with where you want to be. And so, the shift to that is exercising, eating well. And so, you want examples, and I’m trying to give you the best ones I can, but when I shifted to what I really wanted out of my life – relationally, physically, business-wise, income, net worth – I started making decisions today.

So, it’s as simple as how much I saved every single day, week, month in the short term. Again, how I took care of myself, how I treated my loved ones. So, if I want to be in a great marriage, if I want to have great relationship with my friends and family, today, that thing I’m about to say, I say it a little bit better, a little bit different than I would have just kind of living in the now and short-term thinking. So, does that help?

Pete Mockaitis
Yeah. So, you can see more, I guess, weight, importance, consequence, implication of your action when you are beholding the compounding, aggregated, multiplicative effect of the thing over many years.

Gino Wickman
Exactly. Yeah. Well, I’ll stop there, so I think you’ve got it, but please ask if you want to dig deeper.

Pete Mockaitis
So, then when it comes to the flow, tell me more.

Gino Wickman
And so, we’re talking about energy and managing energy, which is certainly flow. So, like I said, when you shift to 10-year thinking, all of a sudden, your body calms down. You’re no longer having angst and feeling that urgency and that impatience, because now you realize there’s a lot you can accomplish in 10 and 20 years. When you lengthen that time horizon, all of sudden, your body calms down.

And in that calm state, just imagine what that just did to your energy. Now, all of a sudden, you’re making better decisions. You’re thinking better. You’re clearer. So, just the difference between feeling that urgency and feeling a calm in that state of calm, you are making much better decisions.

Pete Mockaitis
Well, that’s interesting. And sometimes I can think about these states just naturally arising when I’m trying to crush the email inbox, you know, like all these messages, “Let’s go, go, go, go, go. Move, move, move. Send, send, send. Archive, archive, archive. Forward, forward,” all that. So, there’s that state, which is fast, rapid, and can conjure up some angst along the way.

As opposed to if you’re at a strategic planning retreat and you’re just staring out the window and pondering what are the strategic goals and visions to be done over the years. And so, I could feel that emotional contrast and it is more fun and enjoyable to be in the big dreaming vision, strategy retreat, setting.

I guess I’m wondering, it could be easy to fall into old habits. And in the heat of battle, in the moment of urgency, do you have any pro tips on pulling it back up?

Gino Wickman
Well, actually, your example that you just gave was perfect in helping me give a clearer answer about that. Because, when I say shift to 10-year thinking, I’m not talking about going to a strategic planning retreat and sitting there staring out the window.

I’m talking about when you are sitting and ripping through those hundred emails that sucks, quite frankly. Two mindsets. One mindset is you are short-term thinking, you’re worrying about all your short-term problems, you want everything now, now, now, now, now, you are not looking past next week, compared to you are thinking in 10-year timeframes.

You clearly know what you want your life to look like 10 years from now, and you know you can get it because in 10 years you can accomplish anything. When you rip through those hundred emails, the answer, the response, the tone, the quality of the answer will increase with long-term thinking than short-term thinking.

So, that email is a great example, but now let’s go to every interaction and touchpoint between all the people you interact with on a day. Your friends, your family, your loved ones, your coworkers, your boss, whatever it is, when you are thinking in longer-term timeframes, when you get your body to calm down and see life in a longer timeframe, you respond better to people. You make a better decision in that moment, just like you would in answering those emails.

Pete Mockaitis
And I suppose I’m thinking about the actual internal physical state there. It’s good to have that perspective, and that does influence the state itself right there. I guess I’m just saying, it seems that it’s quite possible to get caught up in the moment all the time, any kind of context, whether you’re talking to somebody or you’re irritated by something.

Gino Wickman
Yeah, absolutely. And I’m not talking about something you’re going to snap your fingers in one minute and shift to 10-year thinking. This is a discipline. That’s why they’re called disciplines. You’ve got to change your neurons. Ninety-five percent of the planet’s neurons are only capable of thinking short term. And so, they’re making all these short-term decisions that most of them are not great.

To shift those neurons to thinking in long-term timeframes, you’re going to make better decisions. The other thought that comes to mind is, like, when I’m sitting in a meeting, whether that’s on Zoom or live or wherever it is, I just have this ability to cut through everything and see everything so clearly because I’m so calm in the moment. I’m not feeling any urgency. And for some reason, better answers come.

You’re tuned in more to everything going on because, again, you’re taking a long-term outlook. You’re not feeling like you have to accomplish everything right now. And so, it’s like, I feel it in my body right now, both sides of it. For the people that sit there in angst, feeling so hurried, they’re just not making great decisions for the long-term.

Pete Mockaitis
Yeah. Well, that’s a lovely statement there. It’s like, “I feel no urgency,” which is wild to hear from Gino Wickman, because I think a lot of us in entrepreneurial world, we think, “That’s one of the top things a leader entrepreneur needs is sense of urgency in order to execute and make things happen.” And you’re saying, “Well, quite the opposite.”

Gino Wickman
Yeah, exactly. And so, I like the word driven. So, you’re still going to be as driven as ever and you actually become more driven when you find this inner peace and have this calm. But absolutely, you don’t feel that urgency. And I get that it’s hard to believe if you’re sitting there in an urgent state right now, but I’m here to tell you, it’s possible and that’s why it’s one of 10 disciplines. There’s only 10, and when you apply all 10, look out, baby, because they have a synergistic effect on each other as well.

Pete Mockaitis
Well, do you have your pro tips, sort of like a stop, drop, and roll? If you find yourself getting hooked, sucked into the urgency, how do we shake it off?

Gino Wickman
Step one, take a deep breath. Just take a deep breath. It takes less than 10 seconds. Number two, remember your 10-year thinking. Remember your 10-year vision. Remember what you want. And then, all of a sudden, the right answer is going to come out. So, take the deep breath and shift to 10-year thinking and the right answer is going to come out.

Pete Mockaitis
All right. Understood. Well, let’s talk about being still.

Gino Wickman
You bet. Well, so this is a nice little tie to the deep breath I just talked about. So, driven people, by design, most really struggle with being still. And so, the discipline is being still. It’s discipline number four. Again, I just want to start with that bold statement, then the benefits, then the action. And so, the bold statement, if you will just simply sit in silence for 30 minutes every day.

The benefits, you will get more energy, more clarity, more creativity. more ideas, stuff comes up and down, I like to say, I’ll explain that to you in just a second here. You get downloads, you shed layers, you experience true freedom, calm, and your nervous system calms down. And so, the action is simply do it tomorrow morning.

So, tomorrow morning, we urge you to just maybe start with 10 minutes if you really struggle with this, but this is really hard for most people. Because, when we get still, when we truly get still, now this is one of four things. It’s meditation, it’s contemplation, it’s prayer, or it’s journaling. Those are the four we recommend. There’s a hundred other ways to do this, but start with one of those four.

For me, it’s mostly meditation, but I do all four of them, but it’s just being in stillness. And so, in meditation, in silence, the reason it starts to get uncomfortable for people is when we get still, all the stuff starts to come up. In other words, our bodies start to talk to us. So, the angst that we tend to feel, there’s stuff going on inside of us that happened through our life. It’s trauma that we’re carrying around.

And so, for me, most of them, when it’s in my chest, it has something to do with the past. When it’s in my stomach, it’s something about the future, but you will have sensations that come up, and your job is to pay attention to those sensations. Your body’s telling you something, and things will come down. I call them downloads.

When you really are in stillness and it’s a practice, you will get downloads. You will get answers to problems you’re trying to solve. You will hear things, see things. You will literally get downloads. And the net effect of all of it is your central nervous system calms down. Now we’re back to that flow state, being more calm when things are very intense, you’re making better decisions, you’re seeing everything where most people aren’t.

And so, I’ll shut up and let you ask your questions.

Pete Mockaitis
Well, that’s intriguing. So, sitting in silence, 30 minutes, prayer, meditation, contemplation, journaling, so I suppose, let’s cover all the things that we’re not doing. I suppose we’re not looking at any form of a screen along the way.

Gino Wickman
You got that right.

Pete Mockaitis
And we are not eating. We’re not talking to another human. So, that’s the idea, is that there is silence and we are, in a way, we’re mostly not doing much at all.

Gino Wickman
Right. Well, you’re not doing anything. So, yes, yes, yes to everything you said. So, total stillness, total silence, uninterrupted, so you are locked in some room that is silent and quiet. It’s okay if you’re hearing birds chirping or wind blowing, things like that, but, yes, you are uninterrupted. This is time for you and yourself to connect to your body in a big way. But, yes, yes, yes to every statement and question you just asked.

Pete Mockaitis
And so, then do you start with a question, or a prompt, or an intention, or it’s just nothingness, just blank-slate opening.

Gino Wickman
Yeah. And it depends on which form of stillness. So, let’s take them one at a time, okay? So, meditation, you know, there are a thousand meditation apps. There are a thousand meditation books. So, meditation, there are so many ways to do it. So, I’m going to give its simplest form, but just know there are many ways to do this.

But meditation is all about, again, sitting in silence, sitting in a chair, whether your back is leaning against it or sitting up, that’s okay, you’re going to hear a lot of different philosophies around that, but it is absolutely silencing your mind. And so, for me, it takes about 10 minutes for my mind to stop racing and go ultimately completely calm. And I get to a place where I can literally go 20 minutes without a single thought.

So, that’s where you want to get to. But believe me, if this is new for you, your mind is going to race for a while so just stay with it. So, yes to your question there because it is absolute nothingness in meditation. The goal is to have no thought, and when thoughts come up, you just stay aware of those thoughts and they pass. They come and they go and they pass. You’re just observing those thoughts. So, that’s meditation.

Contemplation is different because contemplation is you’re really contemplating something. You might be trying to solve a big problem. When I’m doing writing or solving, I will spend time in contemplation. A lot of great answers will come to me. In prayer, you’re talking to a higher power, whatever you believe in. So, yes, you’re saying words either out loud or silently.

And then in journaling, you’re sitting there writing. And the goal there is to just, it’s called hot-penning is just to write. You don’t want to do too much thinking, but you’re just literally writing. So, that’s where they’re each very different. And it’s, ultimately, about finding your own formula. I spend the most time in stillness and meditation, but I absolutely contemplate, pray, and journal when necessary.

Pete Mockaitis
And I’m intrigued, as we talk about flow, I’m thinking about Mihaly Csikszentmihalyi, and finding that balance associated with not being too lethargic, low energy, bored, dragging, and not being too anxious, hyped-up, whatever, as well as finding an appropriate difficulty, like, “This is not so easy, I’m bored. And not so overwhelming, I’m freaking out.”

So, we talked about a couple of approaches here along the lines of taking the 10-year perspective, taking a breath, having some silence to sort of bring it down, which is probably more necessary as you’re working with a very driven entrepreneurial population so often. I’m curious about the times when we need to pump it up. It’s like, “Oh, we’re feeling sleepy. Not into it. Just one of them days.” It’s like, “Ah, there’s a hefty dose of I don’t want to,” going on for whatever reason. How do we crank it up if we need to?

Gino Wickman
Well, if we’re still on the subject of stillness, because I can give you a couple other answers, but I want to stay on stillness with that, is sit silent for 30 minutes. So, when the race horse is burnt out and tired, sit in stillness for 30 minutes. It will, literally, recharge your batteries. It will re-energize you. You are burnt out.

Now, all of the 10 disciplines applied to your life will avoid all the burnout. So, I want to be careful not to teach all of them in answering your question about feeling burnt out, but start with 30 minutes of silence, and just do that for the next seven days, and you are going to feel your battery recharged. You’re burnt out because you’re going so fast and hard and you’re not taking a break. The 30 minutes of stillness is that wonderful break that recharges your batteries, and again does so many other things that I’m describing but it will recharge your batteries.

Pete Mockaitis
All right. Well, Gino, tell me, any other top do’s or don’ts you want to make sure to mention before we hear about some of your favorite things?

Gino Wickman
Well, I would jump to the three discoveries now. Discovery number two, all decisions are made out of love or fear. And what I want to teach there, it’s a very deep, heavy topic, but it’s so powerful and simple when you understand it, and it gets to what I was just talking about. And it’s understanding that our egos have been trying to protect us for a lot of years. And as a result, it has created protective layers that are not serving us well.

And so, every decision, emotion, thought, feeling we have is coming from love or fear. And that angst that I talked about, most of my decisions were coming from fear. Most of them now come from love because I went to the root of what was causing that. And what is at the root is to understand that your ego is hanging onto stuff from the past, protecting you from it ever happening again, and you can shed that.

It’s simply known as an energetic block inside of you that you need to remove. And when you remove that block, you start making better decisions because you don’t feel the need to protect yourself anymore. And so, it’s all about getting the ego to relax. Again, very deep topic. It’s the lengthiest chapter in the book, but a very, very powerful concept to remove the angst and to start to shift to more love-based decisions.

And then we go back to the emails you talked about, and the meetings that you’re in, and all these things going on. When all of those responses are coming from love, you are going to have a better life. You are going to have people that want to follow your lead. You’re going to get a better response from people in your life. And so, that would be the last little nugget I would throw out there.

Pete Mockaitis
And so, that’s a nice sort turn of a phrase, the ego relaxing, like, “Hey, chill out, dude. It doesn’t need to be all about you and being impressive, or winning, or shining, or performing, or dominating, or standing out, like, whatever, so just chill.” So, that sounds very useful. I’m curious, do you have any top perspectives, prompts, pointers that can get that ego chilled when it’s flaring up?

Gino Wickman
You bet. So, we offer 30 resources for shedding in the book. There are thousands of resources for shedding, as we call it. And so, again, now that you’ve grasped the concept that our ego has us hijacked and held in a prison, and it’s just simply trying to protect us, so, please, its intentions are good. It is still trying to protect us from saber-toothed tigers because it thinks every threat now in business and in life is a saber-toothed tiger, so it’s trying to protect us. Its intentions are good.

And so, great disciplines are to be aware. So, just be aware. That’s the final root of that second discovery that I’m talking about. When you start to become aware that this decision, thought, feeling, emotion came from fear, or this thought, feeling, emotion, decision came from love, it’s just an awareness thing. And when you notice the ones that are coming from fear, you can start to chase it back to what’s really going on.

And so, awareness is the first thing I would suggest. This takes practice. But, you know, assuming talking to your audience out there, on average, you’re going to be around for another 40 years. Invest a year in this. Invest a year in just being aware of watching your ego operate, and it will start to relax. Become aware of when it’s trying to protect you.

When you find yourself being reactive to someone else, something they said, that is your ego. You should never react to anything. You should and can respond to things. But when you’re reactive, then they’ve got a hold of something going on inside of you. So, just be aware. That would be the first tidbit I would offer.

Pete Mockaitis
All right. Well, now let’s hear a little bit about your favorite things. Can you start us off with a favorite quote, something you find inspiring?

Gino Wickman

Yeah, so my favorite quote is, “You get everything out of life if you help enough people get what they want.”

Pete Mockaitis
Oh, Zig Ziglar, very nice. And a favorite study or experiment or piece of research?

Gino Wickman
We talked about stillness. And there was a study done with hundreds of people that would go into a room and there was a button that, if they hit the button, it would give them an electric shock that hurt. And so, what they were told to do is sit in stillness and silence for 30 minutes.

And if they didn’t hit the button, they receive some financial reward. And so, in that study, most people hit the button, and they all received the shock before the study so they knew the pain of the study. So, all agreed they do not want to feel that pain again. But sitting in stillness for 30 minutes, most hit the button because it was more painful for them to sit in stillness, like we talked about where things come up.

And one particular, I wish I could remember the number, but one particular subject, hit the button something like 63 times. I mean, some ridiculous number. So, just that really powerful insight in how we human beings struggle with being with ourselves.

Pete Mockaitis
All right. And a favorite book?

Gino Wickman
Letting Go by David Hawkins.

Pete Mockaitis
Okay. And a favorite tool?

Gino Wickman
My legal pad. I’ve been running everything in my life from a legal pad for 37 years.

Pete Mockaitis
And a favorite habit?

Gino Wickman
Favorite habit is we talked about, is stillness meditation.

Pete Mockaitis
And is there a key nugget that you’re known for, a Gino sound bite that gets quoted often?

Gino Wickman
Probably the most common one is “Vision without traction is hallucination.”

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Gino Wickman
Yeah, I would say two directions. So, if you love what you heard and Shine is appealing to you, I would pick up the book Shine. You can get it at any retailer. But if you go to our website, The10Disciplines.com, you’ll find out about all things 10 disciplines. But you could also go to my website, which contains all of my content that I’ve created, GinoWickman.com.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for someone looking to be awesome at their jobs?

Gino Wickman
Well, what I would suggest is go to the website, The10Disciplines.com, and just download the free chapter and read those first 27 pages and see if it pulls you in.

Pete Mockaitis
All right. Gino, thank you.

Gino Wickman
My pleasure.

1080: How to Say No When the World Demands Yes with Dr. Sunita Sah

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Dr. Sunita Sah reveals the dangers of compliance and offers strategies for building the skill of defiance.

You’ll Learn

  1. The powerful force that makes saying no so difficult
  2. How to disagree while still being a team player
  3. A super sentence to make defiance easier

About Sunita

Sunita Sah is a national bestselling author, an award-winning professor at Cornell University and an expert in organizational psychology. She leads groundbreaking research on influence, authority, compliance, and defiance. A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. 

Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York.

Resources Mentioned

Thank you, Sponsors!

Sunita Sah Transcript

Pete Mockaitis
Sunita, welcome!

Sunita Sah
Thank you. It’s wonderful to be here.

Pete Mockaitis
Well, I’m so excited to dig into some of the wisdom in your book, Defy: The Power of No in a World That Demands Yes. Could you kick us off with a particularly intriguing, fascinating discovery you’ve made about us humans and defying from your research?

Sunita Sah
Yes, absolutely. I mean, this book really came from decades of research and also my own personal experience growing up as a good girl, really. I remember asking my dad when I was quite young, “What does my name, Sunita, mean?” And he said, “In Sanskrit, Sunita actually means good.” And mostly I lived up to that.

So, I did what I was told, got up when I was told to, went to school on time, did all my homework as expected, because these are often messages that many of us received in childhood, not just from parents, but from teachers and the community, it’s to be good. And what does that really mean? We think it’s to fit in, to obey, to do as we’re told.

And that’s the dynamic that becomes very familiar to a lot of people, I’ve found, that we start equating compliance with being good, and defiance with being bad. And then when we grow up into adults, it becomes very difficult for a lot of people to defy because it has such a negative connotation. And it becomes so hard to defy an order, even an unspoken one, from an authority up here or even a stranger.

And so, when we actually need to resist something, to do what we think is the right thing to do, it becomes very difficult, indeed.

Pete Mockaitis
Wow! And so, when you say good and bad, we don’t just mean, you know, kind of desirable and pleasant, but rather morally, ethically, good, bad, like noble and/or evil.

Sunita Sah
Yes, absolutely. That’s what we think. We think the right thing to do is what we get told to do a lot of the time because we often think people in authority know best and we would often hope for that, but it’s not always true. So, what happens when we need to resist that? That becomes really important. And even if we think about, like, our workplaces, what do people mean by a good employee? It’s often someone who’s seen as going along with things, being agreeable, doing what their boss wants them to do.

And when we start equating our moral behavior in terms of how well we complete a task or how well we obey our boss, things become really constrained to just the cubicle that we sit in, and we forget about the larger picture, what’s going on, the larger impact to other people, to ourselves, to society in general. And that can really erode the soul at times. It can be soul-destroying, in a way, if you keep bowing your head to other people and disregarding your values.

Pete Mockaitis
Absolutely. Well, this is so big and there’s so many directions we can run with it, so let’s go with your book. So, what would you say is the big idea or core message there?

Sunita Sah
It’s really to reframe defiance, because I’ve been so fascinated by what that single powerful word, defy, means for such a long time. And if I ask people, you know, “How many times have you wanted to object to something or opt out of something, but you end up just going along with it, you end up swallowing your words?”

And we think that it’s so good to be compliant, but when I really delved into the research, and I conducted my own research, I really saw how compliant we are and it can end up causing serious problems. So, for example, one survey found that nine out of 10 healthcare workers, most of them nurses, felt too uncomfortable to speak up when they saw a colleague making an error.

And it’s also not just in medicine, across industries, another one found that in more than 1,700 crew members on commercial airlines, only half of them spoke up when they noticed an error. So, these are situations you want people to be speaking up, right? And so, you start to wonder, “Is it sometimes bad to be so good? And what do we actually sacrifice by being so compliant?”

And when I spent more time looking at this and finding this dynamic in so many areas, even when it’s not life and death, what I found that I think is crucial and really substantially changed how I think is that we’ve simply misunderstood what it means to defy.

So, I came to this revelation that we need a new definition for defiance because this old definition that often has negative connotations is that to defy is to challenge the power of another person, openly and boldly. Whereas, my definition of defiance is simply to defy is to act in accordance with your true values when there is pressure to do otherwise.

So, it becomes this positive force, a proactive, even pro-social force in society because, if we think about all our individual acts of compliance, of consent, of dissent, they really build the places that we live in, our workplaces, our homes, our communities.

And that’s why it’s really important to understand what we mean by compliance, by consent, by defiance, and how to live a life really aligned with your values.

Pete Mockaitis
This is very powerful stuff, and the word defy really has a lot of power to it. And thinking from an American context, in some ways, we celebrate it, like, “Yeah, to defy, we’re going to defy King George, and revolution. This country is born and we have freedom because we defied,” or, “We are going to defy the injustice of slavery,” or, Rosa Parks.

It’s, like, it sparks within us something beautiful and strong, and we dig it. And yet, when push comes to shove and we’re right there in the emotional moment, we don’t have good pleasant hero-vibes associated with defying someone who’s right in front of our face.

Sunita Sah
Yeah, that’s exactly right. I mean, there’s so much in what you said about what our image of defiance is and what defines actually can be. So, one aspect is, as you said, that in America, we’re sort of valued for being free-thinkers and we like our agency and independence. And yet in my research, I found that there’s such a high level of compliance.

Like, even a very simple one with no consequences for saying no, if you give people two options, option A and option B, just giving them the choice, pretty much everyone over 95% chooses option A because it’s just much better for you, right?

But if you have someone just telling them to choose option B with absolutely no consequence if they said no, it’s just a stranger, I find really high levels of compliance, going up to like 85%, which is ridiculous. And when they have an opportunity to change their mind in private, they will do so. So, it really shows the difference between what our public behavior and our private preferences.

And what I aim to do is really get that gap mitigated so people can act in alignment with what their preferences actually are. And responding to what you just said about our image of defiance, one of the myths about defiance is that it has to be loud and aggressive and maybe violent. It is about revolution, but it doesn’t have to be. It can be done in a very quiet way.

And really done in a way that’s more natural to us. We don’t have to change who we are. It’s just a skillset. It’s not a personality. And so, once we learn to defy, that is key to sort of making better decisions, in general.

Now, if we think about Rosa Parks, because she is famous for her no on the bus, but she actually complied many times before with segregation laws before she said her famous no. And so, we have to think about, like, we can be compliant one day and defiant the next. We have to choose the time where it’s going to be sort of both safe and effective.

Now you could argue that it wasn’t actually safe for Rosa Parks, it was never going to be safe for her, but she made that particular decision that day, even though it was preceded by probably hundreds of moments of compliance. And that gives us hope because it’s not about defiance just being an emotional response.

Yes, it can be based on some emotion, it can be based on her belief of really believing in equality here and wanting to stand up for something, or sit down for her principles. But it really is connecting with our values and learning how to defy, because that is the one thing that many of us have not been trained to do. We’ve been so trained in compliance, we don’t actually know once we decide to defy, we don’t actually know how to do it.

Pete Mockaitis
Well, so I’d actually like to dig into some of the details there with that 90% of folks will pick A over B, unless someone tells them, “Hey, pick B.” Could you zoom us right into that social psychology experiments in terms of what is A and what is B? What are people being presented with?

Sunita Sah
Right. So, I conducted a series of experiments, mostly in the US, where I have people pick between two different lotteries. So, they’re different prizes in the lotteries, but lottery A is twice the expected value of lottery B. It’s just worth so much more. So, of course, most people are going to go with lottery A. It’s the superior lottery. And why would you not choose it?

But if I pair them with a stranger, and just call that stranger an advisor and the participant as the chooser, and the advisor then says, “You should go for option B,” because either they know or they don’t know that the advisor is actually going to be paid more if they get to choose this option B. So, they’re really giving them bad advice, poor quality advice.

What happens is, even when the choosers, the participants, have full information, they feel too uncomfortable to say no to this stranger. And so, they go with option A, and they say it’s because of this social pressure to go along with people around them. And what I’ve found in my research is one aspect of this social pressure I call insinuation anxiety.

And it’s a distinct type of anxiety that we have when we worry about our non-compliance with another person’s wishes, that it’s going to be interpreted as a signal of distress. It’s going to insinuate that the person is not who they appear to be or should be.

So, for example, if your doctor tells you to do something, it’s quite difficult to say no because it insinuates that they can’t be trusted, they’re incompetent. And we don’t like to do that. We don’t like to do that with our friends, our peers, our trusted advisors, our colleagues.

And so, this aversive emotional state that we have keeps us quiet and compliant, and it’s actually quite powerful. It could range from, for example, something small, like you’re at the hairdressers and they’re saying, “Trust me with this new haircut,” and they’re cutting away and you just want to say, “Stop!” A lot of people, if you’re like me, find it very difficult to say so. We might just smile and say, “That’s great,” and even tip them at the end of the day.

Or it could be the life-and-death decisions that I’m talking about, the nurses unable to tell a physician that they’re making a mistake, or the co-pilot unable to tell the pilot that they think this is the wrong way to go. So, that force, that insinuation anxiety, this reluctance to signal distrust to someone else, because we don’t want to insinuate that they’re untrustworthy, is really quite powerful.

So, we have to understand that it comes up in these social interactions that we have, and figure out how we can decrease that social pressure so we can overcome insinuation anxiety and speak up for what we think is the right thing to do.

Pete Mockaitis
You know what this brings up for me is, just recently, I was trying to upgrade some internet speed, so I called up Comcast Xfinity, which is an infamously unpleasant experience for folks. And I was speaking with someone, and they said, “Oh, yeah, well, this plan will have 300 megabits per second upload speed as well.” I was like, “Oh, okay, well, that’s pretty good.”

But when I looked at the website, it says 41 is the upload speed. And it was interesting because, like, before my eyes, I’m looking at one thing, he is telling me another. And I said, “Well, could you help me understand why it is I’m looking at 41 and you’re saying 300?” He was like, “Oh, well, you know, recently they upgraded the speed.”

It’s like, “Okay, that’s cool. It’s plausible that upgrade hasn’t made it over to the webpage that I’m looking at yet. Could you send that to me so I could see what you’re looking at?” And for whatever reason, it wasn’t sending. And it was wild how, even though I’m looking at it with my own two eyes, I’m thinking, “Well, this guy works for Comcast Xfinity. He’s saying this with conviction, and that he has some sort of reference,” and I was just stuck.

We went through, we went in circles for more than an hour on this matter because I had to figure it out for myself, it’s like, “Well, I guess we’ll get it and I could see for myself, and if it’s no good, I’ll cancel it.” And so, that’s where we landed.

And even in, like, a social status-y position, I guess, like, I am the customer, this is a customer service person. I will never see this person again. But I could not bring myself to reject fully his assertion. It’s like, “No, you are wrong. I’m looking at it with my eyes. I reject what you say and we’re done with this conversation.” I could not bring myself to do it even in the rosiest of circumstances, and our compromise was, “Well, I guess I’ll see what happens.”

Sunita Sah
That’s how difficult it is because it seems so confrontational. It seems like you’re implying that this person is lying to you, lying straight out. And that’s so hard to do because, as a society, we value integrity so much. We do not want to be known as being an untrustworthy person.

And that’s why it becomes so difficult to tell someone else that, “I don’t think you’re telling me the truth here, right? This is my experience. I’m seeing something different and so you must be wrong.” It’s just so hard to say. And that is classic insinuation anxiety.

Pete Mockaitis
Well, and if anyone was curious, sure enough, the speed was 41, as my eyes told me in defiance, or in contradiction, I should say, of what he had to say.

Sunita Sah
Did you cancel? I’m dying to know if you canceled.

Pete Mockaitis
Well, I mean, once AT&T is hooked up, I’m canceling that one, so they’ve lost me. And sort of that’s how that unfolded. Okay, so it’s powerful. It’s in us. And so, we’ve got these emotional learned things all hooked up in our brains and emotions and nervous system that, “Oh, compliance is morally good and noble and wholesome, and defiance is bad or evil, objectionable and not something you want to do.”

So, then that is a bit of a pickle. So, can you share with us, before we get into the how, just kind of what sorts of goodness is on the other side if we manage to overcome this? Could we hear a tale of perhaps a professional who got really good at defiance and what kind of cool results that opens up for them?

Sunita Sah
I mean, for me, this was my journey from learning how to be bad at times, what people might say bad at times, because I went along to get along. I was good. I listened to what teachers told me. I just did what I was told. And then when I found that, like, teachers can be unfair and people can make errors, it just dawned on me that, if I really wanted to be living up to the values I thought was important, I had to learn how to defy.

And so, I found that these five stages of defiance, which is part of the skill of learning how to defy, and stage one is actually pretty important because this is one that people might be able to relate to, that you might be able to relate to in just what you were telling me about your experience with Comcast, is that the first stage is tension.

We have this tension between what is happening, the situation, what’s expected of us, and what we actually think is the right thing to do. And that tension can manifest in different ways, right? Some people just feel deeply uncomfortable. Some people feel a knot in their stomach. They feel some general unease, a tight throat. It manifests in us in different ways.

So, getting used to that sign is really important because that first stage of tension is really important to register and acknowledge to ourselves. And that’s like moving to the second stage, because what we often do is say it’s not worth our doubt, it’s not worth our anxiety, and so we sweep it away.

But after I learned how to defy, and what I’ve seen in many of the people I’ve interviewed, and in my research, is that if you can get to stage five, which is the final act of defiance, that tension that you had in the first stage, it just dissipates. So, if you just try to sweep it away at the beginning and say, “It’s not worth it. The other person knows better,” it comes back, it stays with us. We feel a lot of resentment.

And even though we often think that, “Oh, I’m going to upset someone,” “I’m going to lose a relationship,” “I’m going to lose my job even,” we don’t think so much about the costs of compliance, which can be significant. This tension, this anxiety, this stress, it can keep us up at night. It can lead to chronic inflammation, burnout, dissatisfaction, so many things.

Whereas, if we can live in alignment with our values, that tension dissipates, we feel more joy, we feel more authentic, and ultimately, it’s a more honest life. We feel like we’re making progress. We can be more of ourselves, which is something that, you know, we don’t want to give our soul away to be a good employee, right?

And so, that’s something that we really have to remember that, on the other side, that living a life aligned with what you think is the right thing to do is really reclaiming your agency. It’s very powerful.

Pete Mockaitis
It is powerful. That’s a good feeling. I want to zero in on the tension point. I think it’s also possible that you can defy and then have lingering worries of, “Oh, no, have I upset them? Is our relationship now in a bad place? Oh, are they going to come back at me in terms of retribution? Or are we no longer…?” whatever, dah, dah, dah. There’s any number of, like, little anxious worries and upset-ness that can linger with us post-defiance. What do you think about those?

Sunita Sah
Yeah, and these are the things that often keep us silent is because we have these worries before we defy. And, defiance in itself, and compliance actually, both are inherently risky, in a way, like, neither action is like risk-free because there could be great harm that comes from compliance. We’ve seen that in history, that unchecked compliance can lead to devastating consequences.

And so, this aspect of regret, a lot of people regret not speaking up when they could do. That’s a huge aspect of the cost of compliance. Do we regret defiance? Maybe sometimes we do if we haven’t thought about, “Is this the right place and time?” So, one of the aspects of considering, “Is this situation going against my values?” is one question that we can ask ourselves.

And then, “Is it safe? And will it be effective?” And that’s a very individual choice of learning how to defy and when to defy is figuring out. You know, Rosa Parks, as I said, it wasn’t safe for her. She received many death threats from her action, and yet it was effective. It was effective. And she made a strategic choice that day. And she had, like, a couple of really good examples.

When she was a child, she saw her own mother refuse to move on the bus for a white passenger. And that must have stayed with her. And I talk quite a bit about this sort of ripple effect of parents because I was brought up in a pretty compliant environment myself, and my mom especially, I thought was very compliant until one day I saw her defiance, and that stayed with me.

And so many people have told me about the ripple effect of their parents. So, it’s a great role model for that. But she was very strategic in that she waited for that particular moment to say no. And she had the community behind her, and she could make a difference.

So, understanding what your own defiance calculus is and knowing that you’re acting in alignment with something that’s really important to you, really reduces that element of regret of, you know, this is something that you feel that you have to speak up when it matters most.

Pete Mockaitis
Oh, that’s great. Great thinking there in terms of it’s like our default mode is compliance and that is profoundly suboptimal because compliance may or may not be the right answer, all things considered.

And so, at the very least, if we can stop and say, “Hey, does this match my values? Is this safe? Is this effective?” It’s like, “No, I’m doing lottery A, of course. And then that’s that,” is super handy. And then occasionally, the decisions get rather tricky in terms of, “Is this the time and the place for my defiance?”

Sunita Sah
Yeah, absolutely. That’s a wonderful summary. And I think you’re right as well, it does get tricky for people, like, “How do you decide?” And I always say, ask yourself, “Is it safe enough? Will it be effective enough?” Because if we say, “Is it safe? Is it effective?” we could just use that as a rationalization to never act, right?

Pete Mockaitis
Oh, sure.

Sunita Sah
Because it’s never going to be 100% safe. It’s never going to be 100% safe.

Pete Mockaitis
“Because this person could flip out and assault me.” “How dare you pick lottery A? Are you saying I’m an idiot? Aargh!!”

Sunita Sah
Yes, even though the chances of that were pretty slim with everybody around you, and you know you’re taking part in this particular experiment. But it’s true that people will have a different calculus because it is a very individual choice. And many people defy even when they don’t know if it’s going to be effective because they so strongly believe in doing what they think is the right thing to do in that particular situation.

Pete Mockaitis
But just to really highlight, as you’re doing the calculus, you’re weighing it out, the resentment and regret on the side of compliance when that was not worthwhile, will often weigh much stronger psychically than the worry of, “Uh-oh, is something bad going to happen?”

And one more piece I think is undervalued in the weighing of compliance versus defiance is that, like a boss in particular, I love it when I get smart defiance in terms of, so I bought this business, Cashflow Podcasting, our CEO is fantastic, and so I am an owner. And so, she could just do the things I say, but some of the times, she really proves how exceptionally competent and capable she is, in my own estimation, is when she is telling me well why I’m wrong.

I was like, “Hey, what if we change the survey to have, like, 12 options here?” And she’s like, “Well, I mean, we could do that, but my concern is that they will simply not reply because it will be overwhelming with too many options.” I was like, “Okay, yeah, you’re right. It’s like you have told me why I’m wrong in an excellent way that supports what we’re trying to accomplish here. I value that.” As opposed to, if you have a total sycophant, who is like, “Okay, yeah, whatever you say, Pete. You’re the boss,” then we’re getting suboptimal outcomes for what we’re working on.

Sunita Sah
Yeah, absolutely. To be a good boss, to be a good leader, you don’t want just yes-people around you because you’re not going to have any creativity, you’re not going to have any innovation. It’s really the death of creativity in that aspect. If you want your business to succeed, if you don’t want a high turnover, you need to really reward defiance in your workplace and see it as this positive aspect.

And so, creating those environments where people feel that they can speak up, so it’s great that your assistant can speak up to you, right, the people that you work with can speak up and say, “Actually, this would be my concern if we went down that line.” And that it’s effective as well.

So, I found like the two main reasons that people don’t speak up in the workplace is that they don’t think it’s safe, they think there’s going to be repercussions for them speaking up, or that they don’t feel any fear. They think it’s safe enough but they’ve spoken up many times before nothing happens so it’s not effective anymore.

And so, if as a leader, we can like create workplaces where people will not be penalized for speaking up, and you take action and show that it’s effective when they do come up with a fantastic idea, or that they stop you doing something that would have thrown the business off a cliff, then that is wonderful that we can create those places that’s going to be far more successful and retain far more people for the long term.

Pete Mockaitis
Beautiful. Well, so can we zoom right into the heat of battle, there’s something coming our way, we think, “Hmm, it doesn’t seem quite right to me.” We’ve got our five stages. Can we hear, what are the stages? What does it feel like? And what’s our best practice to move on through and defy effectively?

Sunita Sah
Yeah, so these five stages are really helpful to think about, like, once we get really experienced with the defiance, we might not go through all of them. Some of us at the beginning might go back and forth, but they’re useful, it’s a useful framework. So, as I said, stage one is tension. It’s like that tension that you feel somewhere.

Sometimes we know that something is wrong before we’ve even consciously registered it. But I’m not talking about like a gut feel here. I’m not talking about an emotional reaction to something. I’m talking about that tension between what’s expected of us and what we think is the right thing to do.

So, here, we want to think, “Why am I having that tension?” and acknowledge it to ourselves. So, stage two is really acknowledging there’s something uncomfortable here and trying to understand why. And the reason I say that is not just a gut feeling, is that there’s different types of tension that we can experience from our gut, right?

One is expert intuition that we’ve done something so many times before, we know that this is the wrong thing to do in this situation, or, like, this is the way that we should go, and we know it instantly once we see a particular pattern.

So, the best way to describe this is like a chess grandmaster when they see a pattern on the board. They’ve experienced it many times before. So, you need a predictable environment, immediate feedback, hundreds of repetitions to get that expert intuition.

Gut feel is something different, and it could be expert intuition or it could just be our biases, and be able to distinguish between the two is really important. So, we have that tension, we acknowledge it, we figure out what it means, and that’s stage two, stage one and stage two.

Then stage three is one of the critical stages. And this is really just vocalizing your attention externally to someone else. So, it can be something as little as, “I’m not comfortable with that,” or, “What did you mean by that?” or, “Can you clarify that?” So, it’s asking questions and just stating that you’re uncomfortable.

And the reason this stage is so critical is due to a number of things. First of all, the research shows that if you can get to stage three, you’re much more likely to get to stage five. So, learning how to get to stage three, and those little questions or clarification things are really important because, once you ask for clarification, you raise volume on the situation, you change the environment somehow.

And you’ve put it out there that you’re not comfortable, which means you can’t go back in time and then say, oh, you were fine with it to begin with if you comply. That cognitive dissonance can’t kick in if you’ve already said that you’re not comfortable with it. So, that’s stage three is just, you can still be in a subservient position. You can just be asking your boss for clarification here.

Stage four is when you actually say you can’t comply, that you can’t go along with this. And you could have conditions, “Unless this happens, or that happens, or this happens,” or you can’t go along with it because of these concerns. And then stage five, as I said, is the final act of defiance, that you say no, you don’t go along with it, and that’s when you see that tension dissipate.

Pete Mockaitis
Okay. Well, what I like a lot in step three, escalation, is it sounds like you can vocalize anything any way professionally in terms of like and then it is very helpful for us, in terms of you say, “Oh, we could do that. Although, might that result in this?” And it’s just, like, super friendly, super professional but you have articulated something. And just doing that does a lot for us.

Sunita Sah
Exactly. This is where people can defy in their own unique way with far less angst than they used to have, because we need to get rid of the myth that defiance is a particular way or a particular personality. We can do it in a way that feels most natural for us and becomes comfortable. So, we can practice that even if it’s just a little script.

I love this, “What do you mean by that?” When we hear something in a meeting and we don’t think it’s quite right, it’s like, “What do you mean by that?” then the other person has to repeat it and explain it. And if there’s like some logic that doesn’t make sense, then everybody else gets to hear it too. And what you’ve done is you’ve put it out there, you’ve changed the water in which everybody is swimming.

And even that person that’s saying that thing might think, “Oh, okay, maybe it isn’t such a good idea.” Maybe they will, maybe they won’t, but people have heard it, you’ve heard it, and that makes a big difference. So, it’s just a small thing that you put out there in the environment that can make a massive difference.

Pete Mockaitis
“Sunita, what I mean is we should break the law in order to get more money.”

Sunita Sah
“Can you just clarify that? Can you clarify?”

Pete Mockaitis
“Like, that’s kind of what I was worried about.”

Sunita Sah
Right. Interesting. You see, now it’s out there and everybody’s heard it.

Pete Mockaitis
Very good. All right. Well, so then, when you say scripts, I love scripts. Can you give us some other favorite turns-of-a-phrase that work wonders?

Sunita Sah
Yeah, so I have to stress “What do you mean by that?” It’s such a great one that I use over and over again. It’s so simple. Just, “I’m not comfortable with that.” Like, for example, when you were talking to them about your internet speed, and you know the fact that it’s different to what you’re saying, “I’m not comfortable with that.”

It’s a great opening into, “Yeah, I’m not sure that’s quite right for me, you know. I’m not feeling comfortable here. What can you say to make me feel more comfortable?” And then they will be acting with conviction, it’s like, “I’m still not comfortable with this,” right? It’s sticking to it at that point. So, they’re two great ones, “What do you mean by that?” “I’m not comfortable with this.”

“Can you clarify? Can you clarify?” again is another one. Just use those three. And then the other thing that you can do is think about many of the situations that need our defiance are ones that we’ve experienced again and again. As I said, Rosa Parks had been on that bus many times before. She’d experienced it, many other situations before.

So, think about the situations that we’re in that we comply that doesn’t sit right with us, and then think, “What is it that I wish I would have said or how I could have said it?” Because sometimes we can follow up, like, if email is easier for you, you can maybe compose like a very polite email. And I did this quite recently, “Oh, could you help me understand why this decision was made? Any clarification that you can give would be greatly helpful.” And, actually, the decision got reversed, which I was amazed about.

So, just asking those questions, you’re still in a subservient position, but you’re defying, you’re on the stage to the final act of defiance. And even those questions can jump you straight up to stage five.

Pete Mockaitis
And I’m thinking about any general pointers or principles to bear in mind. If we’re worried that if we defy too often, does it seem like, “Oh, you know, Sunita is not a team player. She’s difficult to work with. She’s selfish”? Any thoughts on how we can defend against negative reputational impacts?

Sunita Sah
Yeah. So, a few things there is, first of all, I’m not talking about cooperation. We can all be cooperative, we can all be team players, but often the best thing as a team player is to point out if you’re going down the wrong track. So, the people that you work with that tell you their concerns, do you see them as being difficult or do you see them as being really helpful?

So, a lot of this is to do with how it’s communicated and whether you’re offering great ideas or avoiding huge errors. And again, it depends on the workplace. So, if you’re in a workplace that really can see sort of the benefits of people not being 100% compliant, right? There are some workplaces where you might not be able to do that at all.

But, hopefully, in most of the healthy workplaces that we’re in, when you are defiant, it’s going to be something positive, not just for you in terms of, like, your selfish needs, but for the organization as a whole. And when I look at, like, I’ve interviewed whistleblowers and things, what I’ve found is that these whistleblowers are not doing this for selfish reasons.

If they were, they would not say anything at all because some of the costs of whistleblowing are huge. They are really huge. They take a big toll on people. And I’m not saying that we should be whistleblowers, but actually these people are the ones that really believe in the mission of the organization, and they want to bring the organization up to align with the values that they say that it has. That’s what concerns them.

And so, the people that are defying are actually defying from a great place. It’s the people that are just complying, even when they know that something is wrong, that leads to the negative outcomes most of the time. But I would also add to that that we choose when it’s the right time and the right place for that defiance to be effective, and to be seen as a team player.

Pete Mockaitis
Well, any final thoughts, top dos and don’ts to make sure to mention?

Sunita Sah
Absolutely. So, one of the key things that, you know, once you’ve learned the difference between compliance and defiance and consent, because there’s differences in those aspects, the five stages of defiance, and really got rid of the myth of defiance as being something negative, the key thing that I want from people is that those people that say they want to defy but they don’t know how is to know that it’s not a personality, it’s a practice, and it’s a skillset that we can all learn.

And it’s not just for the brave, for the extraordinary. It’s available and it’s necessary for all of us, and it’s to start building up that skillset. So, I have a defiance compass that asks three questions, “Who am I?” So, it’s really understanding your values and what you stand for. “What type of situation is this?” This is the safety and effectiveness that we were talking about. And then that last question is, “What does a person like me do in a situation like this?”

And this is tapping into your aspirational self to really understand, “If I am a person who values integrity or justice or equality…” whatever you value, “…what would I do in a situation like this?” And that really gets us in alignment with who we aspire to be, who we want to be, rather than regretting by not failing to put our values into action.

Pete Mockaitis
Beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Sunita Sah
“Under duress, we don’t rise to the level of our expectations. We fall to the level of our training.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Sunita Sah
Yes. So, I actually really like the Milgram studies, the Obedience to Authority studies. To some people it’s controversial, but what I find really fascinating about these studies, and there’s been a series of them, is that people really often focus on that stark delineation between those that comply and those that defy.

But if you delve into the actual participants, and we’re talking about the study where subjects came in and they were told that they were taking part in a learning experiment. And what actually happened was the experimenter asked them to give harmful electric shocks to another person. And what Milgram found was that two thirds of people would go ahead and give electric shocks up to a very fatal dose of 450 volts just because somebody else told them to.

But when you look at those participants that did comply, they’re not just happily giving the shocks. They’re actually showing signs of nervous behavior. You know, they’re stuttering, they’re sweating, they don’t want to do it, they just don’t know how to say no.

And that gives us a lot of hope in that if we can learn how to defy, then we don’t have to be those people that are pushing the lever for 450 volts when we don’t want to.

Pete Mockaitis
And a favorite book?

Sunita Sah
Animal Farm by George Orwell.

Pete Mockaitis

Okay. And a favorite habit?

Sunita Sah
Oh, a daily walk every single day. If I can do it first thing in the morning, it just sets me up for the day.

Pete Mockaitis
All right. And is there a key nugget you share with folks that really seems to connect and resonate with them, they quote back to you often?

Sunita Sah
I would say the definition of defiance is one that they come back with, like just learning sort of what defiance actually is. And then also learning the difference between compliance and consent. If you have a minute, I can really quickly take you through the difference between that.

So, compliance is what we have been talking about, something that we were socialized to do, that we slide into it. It’s usually some external force that causes us to do so. But when I think about consent, I take informed consent in medicine and I apply it to other decisions that we make. And for that, we need five elements.

We need capacity, so not being under the influence of drugs or alcohol or being too sick. We need the brain capacity. We need the knowledge, but it’s not just the information. We need the true understanding, which is the third element, like a real grasp of the risks and the benefits and the alternatives.

Then the fourth element is this freedom to say no, because if we don’t have the freedom to say no, it’s merely compliance. It’s not consent. And if those four elements are there – the capacity knowledge, understanding, the freedom to say no – then the fifth element is your authorization, your true yes and your true no.

It’s very different to compliance. Your true yes, consent, is radically different to compliance even though people conflate the two.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Sunita Sah
You can go to my website, which is SunitaSah.com, S-U-N-I-T-A S-A-H dot com. I have a newsletter on Substack which is free to subscribe. It’s called Defiant by Design, and you will get more things, more knowledge about defiance, compliance, and other research on personal and professional growth. And also, you can connect with me on LinkedIn and Instagram. That’s all there on my website.

Pete Mockaitis
Okay. And do have a final challenge or call to action for folks looking to be awesome at their jobs?

Sunita Sah
Have a mindset shift as to what do you think about defiance being a particular way. And then just ask yourself, when you’re in a situation, “Does this situation go against my values? And what would a person like me, with these values, do in a situation like this?”

Pete Mockaitis
All right. Sunita, thank you.

Sunita Sah
Thank you very much.