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Mindset Archives - How to be Awesome at Your Job

1046: Boosting Your Drive to Enjoy Sustainable Success with Molly Fletcher

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Molly Fletcher reveals the key to building a career that’s sustainable and fulfilling.

You’ll Learn

  1. How to stop the negative self-talk and shift your mindset
  2. Why burnout happens–and how to avoid it
  3. Practical steps to build lasting resilience

About Molly

Hailed as the “female Jerry Maguire” by CNN, Molly Fletcher made a name for herself as one of the first female sports agents. During her almost two-decade career, Molly negotiated over $500 million in contracts and represented over 300 of sports’ biggest names.

Now as a World’s Top 50 Keynote Speaker, she delivers her inspiring message to audiences around the world. She is the author of multiple books, and her latest book, Dynamic Drive, became an instant USA Today #1 Non-Fiction Bestseller.

Resources Mentioned

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Molly Fletcher Interview Transcript

Pete Mockaitis
Molly, welcome back!

Molly Fletcher
It’s awesome to be back with you, Pete.

Pete Mockaitis
Well, so we’re talking about your book, Dynamic Drive, which sounds like something I’d sure love to have more of. Could you kick us off with maybe a super inspiring story of someone who was struggling but then made the switch and saw that sustainable success on the other side?

Molly Fletcher
Yeah, Pete, that’s awesome. Well, I think, fundamentally, I’d frame it with the fact that, as an agent for you know, almost 20 years as a sports agent, what’s so fascinating is that the fans see, with sports, all these moments of achievement. Like the fans see the trophies and the accolades and the big contracts, and these pivotal peak moments of achievement.

But, for me, what I saw every day, all day, day in and day out, for, literally, decades is everything in between the moment of achievement, everything that got them there, who they became in that pursuit, and what happened after the achievement, and who did it again and again, and why, and how. And so, they operated differently, and that is in part what Dynamic Drive is, is this pursuit of better every single day, and I unpack seven principles that are critical to living that way, and, in many ways, parking complacency to the side forever.

And so, it’s this focus not on a moment in time or on achievement, which is really the traditional definition of drive, this linear pursuit of an outcome, and dynamic drive is this continuous pursuit of better in a way that’s sustainable and anchored in purpose.

Pete Mockaitis
Well, yeah, that sounds like it could fire me up, sure.

Molly Fletcher
Are you fired up?

Pete Mockaitis
So, can we hear about someone who kind of lost the path, but then got back in the groove?

Molly Fletcher
Well, absolutely, I mean, I think that is, in part, my mission, is to help people recognize when they could be sliding into complacency and don’t really recognize it. You know, I talk about that there’s a big difference between contentment, which is totally a great thing to have your toes in the sand with a book in your hand on a beach and be content, and there’s a totally different thing when we think about complacency, which, to me, is this unintentional parking of something in your life that potentially actually matters to you a lot.

And so, I tell a story, actually, in the book about a gentleman that I really walked through something that I think is probably really helpful for your listeners, which is an alignment audit, which is an opportunity to pull back and say, “What are the things in my life that really, really matter to me? What are my most important people, things, behaviors, beliefs that matter to me deeply, you know, physically, mentally, emotionally, relationally, spiritually?”

Write all those down, and then rate yourself on a scale of one to ten on the amount of time, attention, and energy you’re giving those things that you’ve identified matter to you a ton. And so, I unpack a story in the book, to your question, of a gentleman by the name of Dave. And what he realized in doing that was, “Gosh, I got a gap. I mean, I say that my son is A1 and just such an important part of my life but I miss every one of his games and I go hunting every weekend.” And I say that it matters but he rated himself a five, and so that was a gap.

And I think we can all recognize the roles that we play in our life – wife, mother, sister, daughter, neighbor, parishioner, community member, leader. There’s a myriad of roles we play in our life, and I think we’ve got to recognize, “How do I show up as the best version of myself in those roles and be remarkably intentional about living into that in service of really leading the life and leaving the legacy that we want to leave in alignment with the things that really matter to us?”

And there are so many moments in my own life where I was pursuing this thing that I was told, candidly, as a wife and a mother when we had three kids in 12 months, Pete, which is sort of hard, it’s a little crazy, right? I mean, we had one and then we had twins. And everybody was like, “Molly, you can balance all this.” So, the peak of my career, 300 athletes, and coaches, team of agents, like you can balance all this.

And so, that was what I was trying to do, was I was trying to balance all of these things, which was a lot of things. And then I was finding myself completely exhausted and drained and feeling like a total failure and just fried. And, fundamentally, what was happening was I was attempting to take all of these various things and go to bed at night with a teeter-totter perfectly balanced, and I actually don’t even think that’s what we want.

I think what we want is alignment, which means that sometimes we will be out of balance, but it’s on purpose, right? Like, when I wrote my book, I was a little over-indexed from a work perspective. I’d take about a month plus in the summer and go to our cottage in northern Michigan where I’m out of balance with work, but I’m totally in balance, you know, I’m aligned with something that’s deeply valuable to me and my family.

So, I think it’s just critical to say, “What are the things that matter most? How can I live into that?” which isn’t balance, it’s alignment. And I had a guy that I interviewed actually on my podcast, Pete, and he said that when he, and this would be an example, he said that when he was going to play in his very first Super Bowl ever, and this guy was like selling shoes at Foot Locker a year before, so this was just incredible for him.

He, essentially, told his family, like, “Hey, I am fully locked in for the next two weeks, training for the Super Bowl. Like, my phone is going to be, I’m going to be locked in.” So, he was out of balance, but he was aligned with a really remarkably unique window of time and had communicated that to the people in his life who really matter, and then was able to have a really special experience.

So, he was getting ready to have a really incredibly unique and super special experience in the Super Bowl, so he was a little out of balance with his family, but he had communicated that in service of ensuring he could perform at his best in a moment, professionally, that really mattered to him.

Pete Mockaitis
That’s good. And I think we had a guest, Dan Thurmon, who wrote a book called Off Balance On Purpose, and he’s, like, a yearly cyclist and gymnast.

Molly Fletcher
Cool.

Pete Mockaitis
And I think that’s a good visual, it’s like, yeah, there will be times in which you choose to be off balance, but in so doing, you get some momentum and a direction, and so you kind of handle your stuff appropriately elsewhere with the communication and the heads-up and all that kind of thing. Well, then tell us, when it comes to having a dynamic drive, what’s the big idea or core message that makes it all possible?

Molly Fletcher
Absolutely. Well, purpose is fundamental to dynamic drive in the sense that it’s the red thread that threads through it all. In other words, I think when we know why we do what we do, it changes what we do and it changes the way that we show up in moments that can be hard. And we know that when we’re pursuing a better version of ourself, we can unlock greater joy and greater fulfillment. We can align with the legacy that we want to leave.

And so, purpose is so critical because, you know, I think about athletes and coaches that I worked with, who had injuries and rehabs and trades, but if they were clear on why they were doing what they were doing, it gave them the strength to overcome, at some level, the speed bumps and the hiccups and the challenges, and we’re all going to have them.

But when we know why, and I often tell an analogy, sort of a metaphor of sorts where it’s like you have two high-rise buildings and you say to an individual, “Hey, look, I’m going to ask you to walk across the high-rise building, I mean, on a plank, across these two high-rise buildings. I’ll lay the plank over the top. It’s an inch and a half thick; it’s a foot and a half wide. It’s kind of a sunny day. Eighty percent of the people that walk across this plank to the other side make it. It’s a thousand feet high, five hundred feet apart, let’s say, 80% make it, 20% don’t.”

And I’ll ask a room of 1,000 people in a keynote, “Would you walk across that plank for a million bucks?” And I get five hands. “How about would you walk across for 5 million bucks?” and I get a couple more hands. And then I ask, “If the most important people in your life, the most important people in your life are on the other side, and the only way you could save them is if you walked across the plank?” Everybody’s hand shoots up before I can finish the sentence.

In other words, when we know why we’re doing something, it fundamentally changes our ability to show up in that moment with the kind of mindset that we need to execute. And so, I unpack seven keys, mindset, of course, being one of them, to living this way. But I’m watching you and you have a question, you’re contemplating something. I want to give you a shot here, Sparky. What do you got? Talk to me, Pete.

Pete Mockaitis
Well, one, I mean, you’ve crafted quite the visual, that I am imagining, and it is sort of terrifying, you know, thinking about the heights and whatnot. I think it reminds me of skydiving and more here. And so, yeah, it really does, emotionally, experientially, in the gut, crystallize a concept that can be very theoretical.

It crystallized a concept that can be a very theoretical and rational, it’s like, “Oh, yes, my family is important to me. Like, yes, I should have purpose, yes. Yes.” And yet, when you put it that way very sharply, it becomes quite clear, “Millions of dollars would be pretty cool but not worth risking my life for,” versus, “My family, no question.”

So, it’s kind of like, if you’re willing to risk your life for something, and yet not something else, then it’s not too far of a stretch to say, “Well, then how will you spend your life? How will you choose to invest your finite hours before you expire in that which is truly meaningful?”

And it’s quite easy to get sucked into all kinds of things that you’re like, “Well, wait a second, this is cool and helpful, but it’s not my purpose. This is fun and interesting, and I’d like to be helpful to other people. I don’t want to let them down. I want to make good use of my degree in certain reasons, rationales, excuses, any of them,” but it’s a much higher bar and far fewer things are worth risking our life for and, thus, spending our life in pursuit of.

Molly Fletcher
Absolutely. And I think that fundamental question, that is so important to consider, kind of to your point, is, “What are you chasing?” I had a friend who, I mean, she’s got a promotion and raises and all these things, but she was looking at me, saying, “I’m exhausted. I’m traveling constantly. I’m disconnected from my husband, and my daughter and I are sideways. I’m not sleeping. I’m gaining weight. I’m not exercising,” and she was just in a really tough place.

And I remember looking at her, and she had a huge job, and she had gotten this promotion, and I said, “What are you chasing?” And she looked at me, and was like, “What kind of a question is that? What do you mean?” Well, I’m like, “Well, like, it doesn’t sound like you’re having, fundamentally, like, just fun and it sounds like you’re compromising some things that matter. And so, like, I’m just trying to, I mean, what is it?”

And I’m, like, waiting for her to go, “Well, I’m going to do this for six months so that I can do X.” She goes, “What do you mean?” I said, “Well, what is it all for? I mean, your daughter is 16. What is it all for? What are you chasing?” And she didn’t have an answer. And so, I think it is a very difficult question to answer, but it’s a really important one to answer because we want to know that.

Otherwise, I think sometimes we just find ourselves on a treadmill on 10, holding on for dear life, with an incline of 10, and we’re not really sure where we’re going and why we’re going there. And so, I think we just have to take the time and the energy to get aligned in that regard so that we’re connected to the things that do matter to us.

Pete Mockaitis
Well, help us out, if some listeners are having a similar stuck response, “Uh, I don’t know, Molly,” what’s the path or the sequence by which we get some clarity and insight there?

Molly Fletcher
Well, I mean, the alignment audit, I think, is really powerful that we sort of just unpacked, which I think is a really cool way to get aligned with what matters, how much time and attention are you giving to the things that matter. So, that’s really critical and foundational relative to the opportunity to live with balance or alignment, not balance, in fact.

But then I unpack seven principles in Dynamic Drive, and one is mindset, right? So, oftentimes, we have what I call an inner critic that we want to turn into an inner coach. So, we think about in our lives the way that maybe an inner critic might talk to us, which is, “You can’t,” “Why me?” “I’m not good enough,” “I’m not this enough,” and we have these automatic thoughts to the tune of almost 80,000 a day, and some of them are that inner critic.

And so, what we want to do is, first, recognize the things, the scripts, the self-talk that are not taking us where we want to go, that are keeping us a little bit stuck, and then we want to shift that to truly a bit of an inner coach that’s going to take us where we want to go. So, I’ll give you an example.

Let’s say you say that exercise is important to you but the self-talk is, you know, “I just don’t have time. I mean, how in the world am I supposed to take time to exercise or work out when, I mean, I’ve got this job and I’ve got emails, and I’m married, I have kids, and I’ve got dinner, and I got all these things? And, like, I don’t have time. I don’t have time to work out.”

And, fundamentally, pulling back and saying, “Okay, well, what if I shifted that story to, when I take time to work out, I feel better, I sleep better, I make better food choices, I show up better for the people in my life who matter most? I need to take the time every day to ensure that I protect that time and I exercise because I show up better for the people in my life that matter.”

And then, when the inner critic comes in and that self-talk or that thing that might keep us stuck in this place, we shift to that better script. And I also encourage people to reinforce that new script. Maybe it’s something you write on your whiteboard in your office. Maybe it’s a sticky note on your desk. But we want to keep that new script in front of us so that, when we do slip, and that inner critic starts to find its way in, we can suffocate it with that new script.

So, mindset is a really, really critical place to start. And then, I talk about energy and discipline and curiosity, resilience, connection, you know, confidence, obviously, is critical, but this is a way of life that isn’t linear, in the sense that we might find ourselves in certain moments where we need a little bit more discipline, or we need a little bit more curiosity, or we’ve pushed hard and we need resiliency.

And so, it isn’t like A to B, B to C, C to D, right, and then, “Whoop, we’re there.” It’s the ability to circle back in and touch the things that we need in the moments that matter.

Pete Mockaitis
Yeah, that’s lovely in terms of the reframe, what it’s for, makes all the difference as opposed to simply, “Well, I should. Well, you know, the government recommends I should have 150 minutes of moderate to vigorous aerobic activity each week.” It’s like, “Okay, that’s not much of a pull.” It’s like, “I should do it.” Or, now that I’m 41 years old and married with children, trying to have a hot bod is not really a motivator the way it was as a youth.

Molly Fletcher
That’s right.

Pete Mockaitis
You know, in the dating market with competitors that I had to pass it in the pursuit of the lady. So, yeah, that makes the world of difference, is getting clear on the underlying purpose or benefit, which serves as an antidote, a counter-response to the inner critic and head trash going on.

Molly Fletcher
And I think, oftentimes, people talk about burnout so much today. I actually think burnout is really a result of doing too much of the things that don’t align with what matters most to you, that don’t align with your purpose. I don’t think burnout is a result of working too much. I think it’s working on the things that don’t matter to you.

And so, I also think we can keep burnout at bay because we’re pursuing something that is deeply critical to what matters to us relative to who and how we want to be and do whatever it is that we do in our life.

Pete Mockaitis
Yes. So, I’m curious then, if we find ourselves in a spot where, let’s just say with jobs, like, “Hmm, that’s ringing a bell, Molly. I am feeling a touch of burnout, and it’s because I don’t actually, deep down, care much about what I’m doing. It’s a job. It pays bills. That’s handy. It would be cool to do some other things, but I don’t know,” how do we start to work with that?

Molly Fletcher
Yeah, for sure. Well, I think we also have to recognize that, not everybody’s work is going to also be their purpose. Is it ideal and optimal? Absolutely. But the purpose might be that we have to shift our mindset to one that then allows us to make the life for our children a little bit better than ours was, or gives us an opportunity to do X or Y.

So, we want to take the time to, certainly, if we can do the work that we believe is our life’s mission, that is absolutely ideal, no question about it. And I think what I would push somebody that’s in that place to recognize is maybe there’s an opportunity to understand, beyond the paycheck and beyond the check clearing and beyond the money, what, in fact, is underneath all that, that is making an impact in a way that’s deep and real and substantive?

I spoke at an event for a payments company, a financial payments company, and it was interesting. The leader really pushed, you know, you would say, “Well, I didn’t wake up in all my life where I was dying to run payroll for people.” And she really pushed people to understand that, “Look, we execute against the payroll of, I mean, just enormous amounts of individuals in the world. And that then, in turn, creates meals and family dinners and people sitting around a table.”

And so, look, is that a stretch? Maybe, but maybe that’s a way to reframe it in service of saying, “You know what, this isn’t really about payroll. This is about something bigger and deeper than that.” And then I think we have to have the courage to recognize that maybe, that our legacy, the thing we want on our tombstone, isn’t directly aligned with what we do day in and day out, but it feeds the thing that is, in fact, maybe be more deeply threaded relative to our purpose.

I would encourage people to recognize the power of saying, you know, I think, oftentimes, people will say, or will hear, “I don’t have a choice. I don’t have a choice.” I think that we actually have more choices than sometimes we really want to face. And I think we have to have the courage to really go, “Do I not, really? Like, maybe there is something that I could change. Maybe there is something that could pivot, that would allow me to align my purpose more directly to the work that I’m doing and in service of me feeling like I’m living into that more deeply.”

And I think taking the time to explore the fact that we have a fair amount of control on where we put our energy, more so than, I think, sometimes we can admit to, and it’s hard. It doesn’t mean it’s easy, but, I mean, we have to, at some level, have the courage to ask ourselves some difficult questions that could help us create that alignment.

And I think we also have to have people around us that have no agenda, but to help us be the best version of ourselves, that can help us unpack maybe where there’s gaps and opportunities for us to step into our purpose.

Pete Mockaitis
Yeah, that’s cool. And I’m curious, then, you’ve got seven keys to unlock our dynamic drive: mindset, energy, discipline, curiosity, resilience, connection, confidence. That’s a lot for an interview. But we talk about mindset here, it boils down to a set of beliefs, kind of shaping how we see the world and ourself in it. Are there any just phenomenal core beliefs that just make a world of difference in terms of having that drive?

Molly Fletcher
I think, fundamentally, it’s recognizing that talent alone and our sort of isn’t enough to sustain high performance, to even potentially get to the best version of ourselves. Like, to me, talent is a fantastic thing, and we all have God-given talents. But, for me, I can tell you as an agent, there was a lot of athletes and coaches that had a lot of talent, but they didn’t get there or stay there, because talent isn’t enough. So, we need talent plus curiosity, plus discipline, plus mindset, plus energy.

Molly Fletcher
I think that they, fundamentally, recognize that it isn’t about a finite moment in time, that it’s an inside-out pursuit of better, not an outside-in pursuit. In other words, it’s not about pursuing an outcome, it’s about who we’re becoming from the inside out. And it’s not over indexing on a focus on an outcome or a moment in time, but rather on who we’re becoming in that pursuit of that outcome, of better.

Pete Mockaitis
Okay. So then, I’m curious then, does that translate into some mantras, some convictions or affirmations or things that we return to if we’re feeling some drift away from these bedrock beliefs?

Molly Fletcher
Absolutely. I mean, I think when we think about that, I appreciate that question, I mean, one is it’s where obstacles, where some people might see an obstacle, if you’re living into dynamic drive, you see opportunity. You see what’s possible. I tell a story in the book about a baseball player I represented who went from a starter in the big leagues to a closer, then back to a starter, All-star Hall of Famer.

Now, in that moment, when the world thought he’s insane, “What is he doing? He’s too old. He can’t do this,” and everybody thought it was a gigantic obstacle, he saw it as an opportunity, so it was a shift. So, we’re walking into a meeting, we’re walking into a conversation, we’re stepping into some change, we’re stepping into a challenge that most people, and, traditionally, we might think is a complete and total obstacle, but when we recognize and shift the story that we tell ourselves to being an opportunity, I think it’s pulling back and saying, “You know what? I’m going to choose where my energy goes before everyone else in the world decides for me.”

And I think that’s so fundamentally important to recognize, is that if we don’t choose where our energy goes, other people will. I think another mantra, to your question, would be that most people overestimate talent and they underestimate discipline. I think about the key curiosity. Curiosity creates chances is often a mantra that I say. Curiosity can create choices, for sure, in our lives if we’re curious.

And I think when we think about resilience, what feels important to recognize is that resilience is about fundamentally recognizing the difference between being good and being terrific, being outstanding at whatever it might be in our lives, personally or professionally. It’s about recovering fast. I think about tough days we have, tough conversations, tough moments, tough meetings, tough phone calls. We have them. We’re all going to have them, and particularly if we choose to live into dynamic drive. We’re going to have hiccups.

What’s critical is that we recover very quickly, and part of that is going to that mindset key and shifting from what potentially is an obstacle into an opportunity. And, for me, through the lens of sports, I saw so many athletes miss shots they should make, putts they should make, spray, you know, their drive off into the rough, but what they do is they don’t let it unravel. They tell themselves the right script for them, and then they reset. So, obstacles being opportunities.

I think the other one, when we think about connection, Pete, that I think is important, that I share a story about a contract I negotiated for a coach who then changed his mind the next morning after signing six contracts and a record-setting contract. And the mistake was being too transactional that I made.

And so, I think when we think about connection, it’s keeping relational at the center, not transactional. I often say we want to be relational, not transactional. And in all the keynotes that I give, whenever I have a conversation with the leaders or the stakeholders before a keynote, I’ll often ask, “Are relationships important to the work that they do?” And, I mean, literally, I’ve done a thousand keynotes, and nobody says, “No, relationships don’t. This is not really that big of a deal for us.” Everybody’s like, “Oh, totally. I mean, relationships are everything.” So, being relational, not transactional.

I think the other one is that confidence, you know, when we think about the key and the principle of confidence. Confidence doesn’t come from being comfortable. Confidence comes from taking action inside of maybe a little bit of discomfort. That’s how we actually strengthen our confidence. In other words, we can’t sit in a corner and think our way to being and showing up in the world more confidently. We have to take action to do that.

Confidence comes from stepping out of your comfort zone into what I often call the stretch zone. So, those are a couple little mantras that I think are important to lean into.

Pete Mockaitis
Thank you. Well, thinking about resilience, tell us, you’ve got a cool vantage point, having seen a lot of athletes with a lot of resilience, how do we get there, to have that mental toughness to really keep on stepping up? They say that which doesn’t kill you makes you stronger. And, it’s funny. I found that sometimes that’s true and sometimes it’s not. It’s like, “No, I feel like I was maimed by that. I feel wounded and harmed by that encounter as opposed to strengthened.” So. what makes the difference and how could we indeed get back up stronger?

Molly Fletcher
I would argue that it’s not even about getting back up, back to the watermark of where we potentially were, but actually better because of maybe that hiccup, that moment in which we needed to wipe off our knees. I think what’s important is, number one, as leaders, potentially who are listening, or parents, we often want to catch people before they fall and sort of save them from that.

But we need these moments where everything doesn’t always work out perfectly and we “fail,” but that builds our resilience muscle and gives us the confidence to keep pushing and stepping back into moments that are a little bit of a stretch. And I think we live in a world, particularly as a parent, where we sort of kind of shield our children from the falling and the skinning of the knees, and I think that they need to do that. And, obviously, I mean, if they’re running out in front, you know, there’s obvious moments when we want to stop somebody from something.

But there’s also moments where, “You know what, let’s let that hiccup happen, and let me be right there as a parent beside him to help him navigate out of it.” Or, as a leader, putting, you know, allowing somebody to have a little bit of a hiccup, potentially, in service of helping them strengthen and recover from that moment and show back up better.

I think we have to be intricately aware of the importance of everything not going swimmingly every minute of the day, and allowing ourselves to recognize the power and the confidence that’s created, the strength that’s created when we have to recover. Think about working out, right? It fundamentally is taxing the muscles when we go lift, but that is in service of them building up again and building and coming back stronger.

So, there are so many opportunities in our lives when we can step into that moment, ask that question in the meeting, like, push. You know, people often ask me, because I’ve negotiated so much, like, “How do I get better?” Reps. Like, work the barista at the Starbucks for, like, an extra shot of espresso for fun. Like, I negotiated a buy-two-get-one free kind of orthodontics thing for our daughters when they were getting braces when they were young.

That’s a safe environment to practice asking for what you want, and it might not work and that’s okay. But I think we strengthen that resilience muscle by stepping into the stretch zone. Sometimes it works, sometimes it doesn’t. We want to try to do it in as many safe moments as we can, but we want to recognize that what happens as a result of that is we strengthen that muscle and we can come back maybe just a little bit stronger the next time, and the next time, and the next time.

But we have to tell ourselves that. I have a thing on my computer, Pete, I call it my smile file, and I just drag and drop like emails and notes and LinkedIn and all that. I mean, it’s just a blessing, and I’ll just drag and drop them from time to time into my little smile file. And after maybe a tough day or a tough moment or a tough meeting or a tough conversation, or anything, you kind of open that up and look at it, and go, “Okay, you know what? I got this.” Right?

And maybe it’s something physical on your desk. As an agent, athletes, they go to film to reset. That’s how athletes often will recover. They’ll go watch their best golf swings. They’ll watch them standing over a putt in a critical moment in training, they go watch their at-bats when they’re just crushing it. And they remind themselves, “Okay, yeah, right. Like, I got this,” and they get that in their head before they step back out to the next moment.

And I think we, as business people, we don’t really go to film, but what can we lean into that can help us reset? Sometimes it’s a smile file or something physical.

Pete Mockaitis
Yeah, that’s beautiful. And as you talk about it, it’s funny, we had a guest who talked about having a humor first-aid kit, so I just assemble things that I think are funny, and that’s helpful for a mood pick-me-up, for sure.

Molly Fletcher
A hundred percent.

Pete Mockaitis
But the smile file, I like it, in terms of it’s generally me being awesome, crushing it, winning, performing well. Cool. And then I I’m thinking, maybe I’m overthinking it, Molly, but I think it could be quite powerful to have sort of subfolders in your smile file associated with kind of wherever the self-doubt is cropping up. It’s like, “Oh, I’m no good at sales. It seems like I’m always blowing the meeting when I finally get it,” or whatever it is, like, “I’m not good at speaking,” “I’m not creative,” “I’m a bad husband,” sort of fill in the blanks, you know?

Then to have, it’s like, “Well, time out, let’s review some film, or smiles, or let’s review some historical evidence. Yes, I had a disappointing outcome a moment ago, and let’s just put that in the context of, ‘Oh, yeah, there was that one time I closed that massive deal out of nowhere. Oh, there’s that one time I won over that person,’” etc., and it seems like that’s sort of not just a humor first-aid but a first-aid for any emotional mental wound of confidence that’s hitting you.

Molly Fletcher
A hundred percent. I mean, I think that’s great, I mean, I think to have those subcategories. I often will tell salespeople to pull back and think of, “What are the most, your top ten, top five sort of rebuttals, like pushbacks when you’re selling, for example? Go attach a story to that, that aligns with how you’ve actually created a positive outcome for an existing client, relative to what is often maybe a rebuttal or pushback that you get. And build up that story bank of great stories that you can then lean into to help offset what is, an often, common rebuttal.”

To me, that can be really powerful, too, is stories are such a powerful thing that we can use whether even if it’s externally as well, so we can preload those. And so, when you said those subfolders, it made me think of the way that I often think about that from a sales perspective, that can be a powerful thing to do, too.

Pete Mockaitis
Yeah, that’s good, that handling objections, like handling your own inner critics’ objections to your worth or competence.

Molly Fletcher
Totally. Yes, for sure.

Pete Mockaitis
All right. Could you share a favorite quote, something you find inspiring?

Molly Fletcher
“When you ask for the business, you get advice. When you ask for advice, you get the business.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Molly Fletcher
There was a study out of, I talk about this in Dynamic Drive, I want to say it was out of Princeton, but it was a really interesting study about the power of dopamine that it has on our pursuits. And so, essentially, it was recognizing the fact that when we acknowledge our effort along the way, and that we actually drip dopamine that helps us continue to pursue it.

And so, it’s just important that, as we set goals, that we don’t set them in isolation. And it proved it scientifically relative to the power of recognizing that, “Hey, I’m doing a good job. I’m on the right track. Things are tracking. Like, we’re going to do this. We’re going to get here.” It actually drips a little bit of dopamine that helps keep us motivated, because motivation, you know, it wanes, right? So, sometimes we can tap into that natural substance we all have inside of us.

Pete Mockaitis
Okay. And a favorite book?

Molly Fletcher
The Alchemist was a book I read when I was young. And, to me, it was just an incredible story, really, of purpose. And that’s probably my favorite along with the Bible.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Molly Fletcher
I would say it is, essentially, my energy audit that I unpacked in the key, but it is a tool that ensures that I protect and create micro-breaks throughout the day and protect the things that really give me energy throughout the day because I think if we don’t carve out micro-breaks and other things that give us energy, it’s not sustainable to go back to back to back all day. We’ve got to make sure that we build in those breaks.

Pete Mockaitis
And a key nugget you share that really seems to connect and resonate with folks, you hear quoted back to you often?

Molly Fletcher
“Be where your feet are,” is something that I often say about being present, and people seem to really connect to that. “Be where your feet are,” that we tell ourselves that when we need to really show up and be present.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Molly Fletcher
My podcast Game Changers with Molly Fletcher is awesome, or a place to start, or MollyFletcher.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Molly Fletcher
To me, that would be a final, I would say, that’s a really powerful call to action for people is to do an alignment audit. Identify the things in your life that matter most, rate yourself on how you’re doing in those things, and then, if there’s a gap on a 1 to 10 scale of greater than 2, that’s an opportunity to step into maybe some change, an opportunity to get better.

Pete Mockaitis
All right. Molly, thank you.

Molly Fletcher
Thanks so much.

1041: How to Tell Compelling Stories and Build Brands with Alex Neist (CEO of Hostage Tape)

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Alex Neist shares principles of storytelling and branding that help Hostage Tape –and you.

You’ll Learn

  1. Why brands like Hostage Tape and Liquid Death resonate
  2. The defining element of an inspiring story
  3. The downside to making your story amazing

About Alex

Alex Neist is the founder and CEO of Hostage Tape, the best-selling mouth tape. The company has helped over 200,000 customers worldwide and has strong partnerships with the UFC and The Joe Rogan Experience.

Prior to founding Hostage Tape, Alex was an Arena Football League quarterback. He later ventured into sports technology, building a seven-figure business which was eventually acquired.

Resources Mentioned

Thank You, Sponsors!

Alex Neist Interview Transcript

Pete Mockaitis
Alex, welcome.

Alex Neist
Thanks for having me. Great to be here.

Pete Mockaitis
Oh, it’s great to be chatting with you. And I will tell you, I am a Hostage Tape customer and lover. So, first things first, for the uninitiated, what the heck is Hostage Tape?

Alex Neist
Hostage Tape is mouth tape, okay, quite simply. And for those who have never heard of mouth-taping before, what it does is it forces you to keep your mouth shut so that you breathe through your nose. It sounds absolutely wild and crazy, I know, but I promise you’re not going to suffocate.

We were born, we were made to breathe through our nose, and it seems to be something that we just lost over the last 20, 30, 40 years, especially with a lot of changes to our diets, what we’re eating, all sorts of things that have kind of changed us. And over 70% of people in this country are mouth-breathing at night when they sleep, and we shouldn’t be.

And so, mouth tape shuts your mouth, forces us to nasal-breathe the way that we were made to, and it does a whole host of things. We get more oxygen. We wake up feeling better. We don’t have mind fog. We don’t annoy the heck out of our partner. And just everything opens up and you feel like you’re 20 years old again. You feel like you found the cheat code.

This is how I explain it. It’s like when we were younger, you played Nintendo and you had that Konami code, up, up, down, down, left, right, left, right, B-A-B-A, start. It’s like you found the cheat code from Nintendo, but for life, and now you feel like you’re 20 years old again.

Pete Mockaitis
Ooh, Alex, I love so much of what you’re saying here. And it’s funny, we’ve had sleep doctors on the show, and this is actually not really a sleep episode, although that’s a freebie, huh? We’re getting some bonus goodies here, Alex.

Alex Neist
Totally.

Pete Mockaitis
I’ve read in the research, because I’m such a dork for this, that mouth taping is particularly excellent for individuals with mild sleep apnea, and I was such an individual, and I was not feeling the CPAP machine, but I needed a little something. I need a little something, something, Alex, and the mouth taping and some other interventions combined did the trick, so I’m off the CPAP machine, and I’m having great sleep, and I’m a fan.

Alex Neist
So, what you’re describing right now, Pete, is a pretty common thing where, again, I’m not a doctor. Ironically, I grew up in a doctor’s family. Like, my dad was a doctor, so I come from that whole world of medicine, but I’m not a doctor, and I think CPAPs are over-prescribed to people because I think the reality is, from what I’ve seen with all of our customers, is that there’s a certain person that definitely needs it, and those are the people who are like severely overweight.

Guys who are really overweight, who’ve got excess weight in their neck and everything, that’s pushing down, they definitely need help, but I think for, like, the average guy who’s not overweight, man, it’s as simple as just keeping your mouth shut. Assuming you can breathe out of your nose and it’s not like severely impacted, it’s just keeping your mouth shut and breathing through your nose. And we don’t need a CPAP for that. We really don’t.

Pete Mockaitis
I hear you.

Alex Neist
The amount of people who have used a CPAP and then now they don’t because they wear Hostage Tape, countless. But there’s also people who, they’ll use their CPAP and the Hostage Tape helps it work better because it keeps their mouth shut so that there’s no air leak.

Pete Mockaitis
That’s true, especially like a nasal-only CPAP. We’re getting into the details. And if folks have sleep apnea who are not overweight, I just want to give you a shout out. I know that also happens with anatomical things, neurological things in the mix as well. But, yes, great sleep is important. We’ve covered that with a few sleep docs before, and we’ll just check that box, and mouth taping might help.

I want to talk about branding and storytelling, because, Alex, you’ve done a heck of a job. I remember my favorite CPAP influencer, and there are many, will be Uncle Nicko from SleepHQ.com. And he said it very well about you guys. He’s like, “Great job, guys! You made mouth taping cool!” He’s Australian. Apologies for the poor accent impersonation.

And it’s true, and it’s so interesting. In terms of brand, I have so many questions, but why don’t we start by, tell us the tale. What made you think, “Let’s call this thing Hostage Tape” was a good move?

Alex Neist
Yes. So, here’s the story. So, I actually went through a low point in my life and I hit rock bottom. And it was at this point of hitting rock bottom, where, my wife and I were actually separated and we divorced, and so I was living in another house at the time.

And when you go through a divorce, it’s messy, it’s crazy, assets freeze, you know, all that kind of wonderful stuff that happens. But I was in my aunt’s house. I was living in her basement at the time, okay? And I said to myself, “Okay, I need to really work on myself. How do I become a better man, a better father, a better leader, a better business owner, all those things?”

And I call it my Jocko-moment of extreme accountability, like I need to take extreme accountability for me and work on everything that I can control. And I started with my health, specifically my sleep, because I snored so bad for so many years that it pushed my wife out of the bedroom. And I explained it like this. It’s kind of like Indiana Jones running out of the temple. You got this boulder coming after you, and, at some point, it catches up to you, overtakes you, and then you don’t know what to do.

Because snoring is one of those things where it causes all these issues, it’s like an accelerant of all these other things that happen that just kind of get out of control. And then before you realize it, it’s out of control, and you just can’t fix it, and you can’t get it back. And so, that’s what had happened. And so, then I looked at my sleep, and I went, “Okay, what do I got to do to fix my sleep?” And I went down this rabbit hole of mouth tape, of all things.

And when I started the mouth tape, whenever my kids would be over, I would say, “Okay, guys, kids, if you bust into the room, and you see me, it’s going to look like I’m being held hostage, so don’t freak out, okay?” Because anybody that you see is mouth-taping, it looks really, really strange, really weird. And so, there was that part of it.

And, at the time, I didn’t know that I was going to start a mouth tape brand just yet, let alone call it Hostage Tape. But then I realized that, “Wait a minute, there’s this like double-sided coin to this here. Yes, you look like a hostage when you’ve got tape on your mouth, but we’re actually tapping into this core emotion people feel. People feel held hostage by poor sleep or their partner, and they don’t know what to do. So don’t let bad sleep hold you hostage.” That became the idea. And I was most importantly inspired by my favorite water, Liquid Death.

Pete Mockaitis
I was literally talking to your publicist about Liquid Death and branding.

Alex Neist
Yes. So, I explain this to many people, and a lot of times when we meet with retailers or anybody else that’s interested in the brand in some way, I say, “We are the Liquid Death of the sleep space.” And they go, “Oh, okay, I get it.” Because, inevitably, there’s always somebody that goes, “Wait a minute, why would you call it that? That’s really weird. That’s really polarizing.” And then I say, “Liquid Death,” and they go, “Oh, okay, I get it.”

So, it takes like a giant, like what Mike did with Liquid Death, for people to truly understand, “Oh, I get it. Okay.” Because I knew, in this day and age, Pete, it’s all about attention, right? And I saw a quote the other day, that when you think about products, things that people buy, mouth taping, it’s not a fad. It’s not one of those fads that’s like, here then gone tomorrow, because it’s based on fundamental core principles of our body, and it’s solving a clear problem. So, it’s not a fad.

And it’s gaining awareness right now. With the amount of money that we spend on marketing, more and more people are gaining awareness of it. You’re seeing it on TikTok, because we’ve had other copycats try to do what we’re doing, and more people are going, “Mouth taping. I keep seeing this. I keep seeing Hostage Tape everywhere.”

So, because that awareness is growing, what happens, it’s kind of like the 95/5 rule, right? 5% of your people are in market to buy. The other 95% are not. But for those 95% of people, when they are in market to buy, what do they do? They buy the brand that they remember. And who are they going to remember when it comes to, “Oh, yeah, I keep seeing mouth tape. You know what? I’m going to try that. I’m going to buy Hostage Tape.”

Because when you see Hostage Tape come across your feed, you never forget it. Ever. I’ve never met somebody that didn’t go, “Oh, Hostage Tape. Yeah, I’ve heard of them. They’re that mouth tapering.”

Pete Mockaitis
Well, it’s black, and it can look a little scary, and it’s intriguing. When you said polarizing, I think, I want to dig into that for a bit. Like, I remember I was telling my cousin, Carrie, that I was doing some mouth taping, and I was like, “Yeah, I love my Hostage Tape.” She said, “Wait, it’s actually called Hostage Tape? Wow, they’re really leaning into it.” And I was like, “Well said, they are really leaning into it.”

And I think that it’s so intriguing because you say polarizing, and that’s the word, because I think some might say, “Alex, hostages are no cheeky, fun, laughing matter. Right now, there are hostage situations in the world. And it almost seems like you are kind of poking fun at it a little bit.” And so, help me out there with polarizing, because I don’t know if you’ve ever gotten furious messages or if that’s just me.

Alex Neist
Oh, we get it all the time. Yeah, we get people all the time. In fact, somebody DM’d me on LinkedIn the other day who said exactly that. And I think you have to look at it like this. Like, the wonderful thing about language is that context matters. We have all these words, we have all these amazing ways to use language, and context matters. Intent matters.

So, when I use a word like hostage, Hostage Tape, look at the intent, look at the context. It’s not poking fun at those awful situations. Just like Liquid Death, how many people die and get murdered? Like, a ton of people. “Liquid Death, murder your thirst,” like they’re just as bad, if not worse, than we are with this term death and murder, right?

But when you look at what they are, who they stand for, and the authenticity behind it, look at the authenticity behind our brand and why I started it, I’m not just some no-name, no-face, like brand that said, “We’re going to poke fun at this.” I’m a real guy. You do a little bit of research and you see me everywhere. You see me talking about it. You see me telling my story about feeling held hostage.

And then once you explain that little bit of the term hostage, everybody relates to it. Then that’s the genius behind it, is that everybody can relate to feeling like a hostage from their partner or their sleep, and they feel helpless. So that’s why it’s so good, is, again, context and the intent behind it.

Pete Mockaitis
And it’s intriguing, I was listening to an interview with the Liquid Death guy. What’s his name again?

Alex Neist
Mike, yeah.

Pete Mockaitis
All right. And it was really interesting, he said, “Well, our water, it’s in a nice aluminum can, and it’s tall, and it’s from a natural spring. So, there are some kinds of objective matter material elements of it that that make it seem quality relative to alternative packaged waters.” And he said, “And yet, the bulk of the price premium for it is just for the brand, the associations, the experiences, the hilarious marketing that is attached to it.”

And it was really interesting, he got me thinking hard, he said “That’s kind of how I define brand is it has a value for its associations,” I might be using my own words here but it has a value for associations in your brain, above and beyond the actual matter inside the package.

Alex Neist
You want to know why?

Pete Mockaitis
Lay it on us.

Alex Neist
Because people don’t buy with logic. They buy with emotion. That’s why. So, what people do, the way that our brains work, is anytime we make decisions on buying things, you know, especially if it’s not something that costs, you know, thousands and thousands of dollars, that’s a little bit of a different decision process, but something as small as mouth tape, Liquid Death, whatever, we might buy on emotion.

We do buy on emotion for the most part because we’re connecting to something about it, and with a brand like Liquid Death and a brand like Hostage Tape, people are buying on emotion. There’s something about the brand that’s attaching to their psyche or the way that they are. And then after you make a decision on emotion, then you validate it with logic, “Oh, yeah. Well, of course, I bought it because of A, B, and C.”

And so, that’s, I think, what Mike was really talking about there with Liquid Death, is that you’re creating this emotional connection with people, and that’s what makes a strong brand.

Pete Mockaitis
Yeah, it’s interesting. And I say before I had encountered Hostage Tape, I was using some 3M micropore tape, and that kind of works for keeping your mouth closed, but it doesn’t stick as well. It’s not as comfortable. It’s hard to get just the right size. So, these problems are relatively minor but I will hand it to you, you solved all of them. It’s like this is more comfortable, it’s quicker, it adheres better, it even has just a little bit of holes or perforations or whatever, so it’s like…

Alex Neist
Yeah, because it’s a fabric, it’s completely breathable. And that’s what people think when they think, “Hostage Tape? Mouth tape?” They think it’s like duct tape, but in actuality. It’s a flexible fabric. You can breathe through it, so, yeah.

Pete Mockaitis
So, it’s interesting in that your product cost more than the generic micropore tape, and it has some performance characteristics that are superior but there’s also all this emotional stuff, and I just find it fascinating how that works because I don’t think I’m very good at brand, branding, both in terms of when I market stuff and when I buy stuff, I think it’s like, “Oh, this costs 10 times as much. Is it 10 times as awesome?” Well, maybe, yeah, in terms of when I’m sleepy and I don’t want to be fiddling with my tape for an extra 30 seconds, I value that substantially. But, again, maybe I’m just doing that post-emotion rationalization you were speaking of in the moment.

Alex Neist
Well, think about it like this too, right? So, when I built the brand, I had that dilemma that everybody has when you start a new business. You go, “Wait a minute. Is there a business here? Could I actually build something that’s worth my time and money to put into this because it’s just tape? Like, it’s a commodity. Is there a moat here? Can I actually build this?”

And then it was looking at Liquid Death. In fact, it was Liquid Death, but it was also so Moiz Ali is famous for the Native deodorant founder, okay? And I’ll never forget, he was talking about, when you go down the aisles of Target, and you look at a wall of, let’s just say, white of a product, there’s an opportunity there. There’s an opportunity because the TAM is there to create a product that stands out, that’s different.

And that logic, to me, went, “Okay.” Now granted, there wasn’t really a market for mouth tape, but there’s tons of tape, so I knew I could take something and I could improve upon it. And guess what? There’s 70% of people in this country that have this problem, so it was a very clear problem solution. And I had experienced it, that I went, “This is too big. This is too big not to be able to build something, but it all hinges on brand.”

So, I knew, the point I’m getting at was I knew that nothing about micropore tape, 3M tape, inspires you to go down to Walmart, Walgreens, Target, or even on Amazon, and buy mouth tape. It doesn’t inspire you at all, because that’s not really how we all make the decision to begin with, like, at least consciously.

Pete Mockaitis
Yeah, you got to be desperate, like, “I need something, and I’m out. I guess I’ll go, not like I’m excited or inspired.”

Alex Neist
Well, and mouth tape, to begin with, because it’s so weird and new and different, you’re not going to see an ad for 3M micropore tape and think, “You know what? I should use that and put it on my mouth.” And even if it was advertised, you would think like, “Well, that’s just weird. That’s not cool. I don’t want to do that. That sounds dumb.”

But then you see this, like, really cool story that’s relatable, that you go, “Oh, I’m going through that same problem, too. My wife’s sleeping in the other bedroom. You mean to tell me he solved it by taping his mouth shut? Oh, man. Well, that’s kind of weird, right? Well, but that looks actually kind of cool. I like it. Okay.”

And then you start connecting the dots, connecting all these emotional barriers, and then, boom, you’re now inspired to go online and order Hostage Tape because it’s cool, it makes you feel cool, it makes you feel like you’re actually solving a problem, which you are, and you don’t feel weird because you’re putting medical tape on your face.

Pete Mockaitis
And when you said, when you go walk down Target and see white, do we literally mean the color white? What do we mean by you see white?

Alex Neist
So, it could be anything.

Pete Mockaitis
Like a gap or blankness?

Alex Neist
Let’s use, like, deodorant as an example. Like, you might go down a section in Target where it’s just the deodorant aisle, and they all look the same. That’s the point, if that category exists and they all look the same, that means the TAM is big enough.

Pete Mockaitis
Total addressable market.

Alex Neist
The opportunity is big enough, and you have a chance to stand out to create. It’s, like, Dr. Squatch is another really good example. Dr. Squatch said, “We’re going to take soap,” which is like, you know, this behemoth, huge behemoth in soap, and it’s just soap, right? But that guy took it and went, “I’m going to make it different, all natural, but I’m going to create this amazing brand around it.” And now look at them, you know, they’re huge, right?

Pete Mockaitis
All right. Well, so now I’d love it if you could bring it into the realm of the average professional. So, all right, we’re not building, we’re not inventing brands, new products, but we are seeing opportunities and certainly having to make a case, build a story, conjure up some emotion for support of initiatives and whatnot. So, tell us, how do we apply some of these perspectives to our everyday conversations and persuasions?

Alex Neist
The first thing that pops into my mind that we could riff off of is, like, when people are thinking that they want to start a business and they want to build something, they always ask, “Well, how do I start? Where do I start?” And I always tell people, “Look, the best place to start is like solve a problem, number one.”

And then when you solve that problem and you figure out what that business is, then there’s a story around it. That then you have to learn how to tell the story for that particular product in business, and then tell it in a way that’s relatable. And I’ll be honest, I launched this business, Hostage Tape, three years ago, and it’s taken me three years to craft the story in a way that’s relatable for people.

Very early on, I would tell the story, and I don’t think it was relatable enough, and I kept telling it, and then I kept hearing it, and I’m like, “Who can relate to that? Like, yes, there’s elements of shock and amazement that are interesting, but at the end of the day, people aren’t going to buy into something that they can’t relate to and see themselves somehow looking back at them.”

And so, I’ve morphed how I tell the story in a way that, “How do I bring out the right pieces of the story that are relatable to people?” So, I keep evolving it in a way that is not so grandiose. In fact, you probably know, the guy that I love is Matthew Dicks. He has a book on storytelling. And this dude, he wins all these awards for these competitions he goes to where he tells a story.

And one of the things he talks about in storytelling is, you don’t need to tell an amazing, oddball, wild story to have a great story. Most of the time, it’s a story about the most simplest thing that happened to you in your day that most people are going to think, “Well, that’s not interesting,” but it actually is interesting. You just have to learn how to tell the story, and then you make it relatable in a way, and also, you’re showing change.

A great story shows a change, “At one point, I was this, then this happened, and now this.” And so, that’s it, that’s another key there with that storytelling that you’re talking about, is that so many things happen to people during the day that you can tell stories on rather than just reciting back, “Well, this happened.” Well, that’s boring, like just reciting back anecdotally what happened to me today.

It’s telling it in a way that says, “I changed,” or “Something changed.” That’s what captures people’s attention, right? It’s like that when I tell the mouth tape story, I like to tell the story about how, “Before mouth taping, I was this. And then that first night I mouth taped, then I woke up and my whole life changed in that moment. And I knew that, now, I was going to be a different person. I was going to be able to get to here just from that one night of mouth taping.”

And for anybody listening to that, who can relate to having bad sleep, goes, “Wow, that’s crazy. I can resonate with that because I feel the same way. I felt the same way. And maybe if I just put a piece of tape on my mouth and shut my mouth, I can feel the same way too.”

Pete Mockaitis
Well, I mean, I’m a believer in sleep, so it does not strike me as hyperbole at all. The difference between terrible sleep and great sleep is night and day for mood, productivity, all the good stuff. So that’s intriguing. So, a good story, change, you reminded me of, I think, in Dan Harmon’s Story Circle. I’ve actually worked through that with my kids a few times. And so, yes, and then the character returns changed at the end, and it’s fun to watch Community, because they are deliberately doing that with every character in every episode.

So, change and relatable. So, help us out. If the story’s evolved, can you share with us a suboptimal, prior version of a snippet of the story, and then give us the improved version, and tell us why is that better?

Alex Neist
Exactly. Okay. So, I used to be a professional athlete. I was a professional quarterback, and part of the story that I tell is I used to tell it where, so when I discovered the fact that I was mouth-breathing, I basically read a book. It was a book by James Nestor called Breath. And in this book, he details this experiment.

And part of the story is, as I talk about this experiment, reading this book and how it opens my mind, and I say, “How have I been a professional high-level athlete my entire life and my coaches never taught me this?” And so, then later I went, “Wait a minute, being a professional athlete has nothing to do, like it doesn’t matter to the story that I was a professional athlete, and nobody listening to that story is thinking, ‘I was a professional athlete, too, and my coaches never taught me that.’”

There’s a sub-small percentage of people that have ever gotten to the level of being a professional athlete that can relate to it. So, then most people then might feel alienated, and thinking like, “Well, I’m not a professional athlete, so I guess I don’t really know how I could relate to that.” But now, rather than say I was a professional athlete, I just say, “Look, I was an athlete my whole life. I played football, I played sports growing up, and my coaches didn’t teach me that.”

How many people played sports growing up and were athletes? Almost everybody did, in some capacity. So, that’s way more relatable that people now can connect, they can lean in, and go, “Oh, yeah, I was an athlete, too. Yeah, and my coach has never taught me that. Wow. Huh, this is crazy.” So that’s a really good example of something that I’ve adapted.

Pete Mockaitis
Yeah, it’s funny, and not to critique your story life here, Alex, but I guess I have the hubris to do it. It’s like, I’m thinking that what you’re saying is perfect because, like, “I was a professional athlete,” it’s like, “Okay. Well, we’re not vibing with that.” But what’s interesting is we had Anjali Sharma on the show recently talking about this storytelling principle just like this.

It’s like, “You think you want to have it dramatically awesomely whoa remarkable, but you don’t want to be remarkable. You want to be relatable,” because it is remarkable that you were a professional athlete. And it is all the more remarkable, shouldn’t someone have known, with all the recovery information that’s so important for high performance?

Alex Neist
Exactly.

Pete Mockaitis
So that makes it more remarkable but less relatable. And so, I’m intrigued, as someone who didn’t play very many sports, just that the notion that I’m relating to most about is it’s like, “Hey, shouldn’t someone have told me?” Like, I almost feel betrayed or shocked, disappointed. Like, “Shouldn’t someone have told me you can enable shortcut keys in Gmail? Everyone knows I love productivity and I use Gmail.”

Or, “Shouldn’t someone have told me that Severance is an amazing TV show?” So, yeah, I like that a lot in terms of we’re going to drop some of the most amazing wow factor pieces in pursuit of more relatability.

Alex Neist
I’ve got another one, too. This is another one that I used. Okay, so the other part of the story that I used to really lean in on was, I mentioned it earlier that my wife and I, we had gotten separated, and then we divorced, okay? And we actually got back together. So, I used to tell that part of the story, and I used to say that, “You know, six years ago I had it all and then I lost everything, and my wife and I went through a divorce.” And then at the end of the story, “After building this thing, then my wife and I got back together.” And then I’m like, “Actually, you know what? How relatable?” Like, divorce is relatable to 50% of the population, yes. But still, you’re still alienating 50% of the people who haven’t gone through a divorce, and, to boot, getting back together.

Like, how many people get a divorce and then get back together with their partner? That almost never happens. So, then I’m like, as amazing as it is, and as amazing as the reactions I get from people when they hear that story, they’re like, “Oh, my God, that’s wild!” it is not relatable at all to anybody because it just doesn’t happen.

So, now, I’ve started really kind of dropping those points and leaning more in on the idea that, “Here’s what is relatable about that. The fact that I snored so bad that it pushed my wife into the other bedroom, and we slept in separate bedrooms. It killed the relationship, it hurt us, put a wedge between us. And then you know what? I discovered mouth taping. Now I don’t snore anymore. I feel amazing. And my wife and I now sleep in the same bed again.”

That’s a more relatable story, and it’s all true. I just left out the most amazing parts of it that actually don’t make the story better, right?

Pete Mockaitis
Yeah, it’s interesting in that, now, what’s juicy about this is, unlike the first example, it’s sort of like nothing feels lost in terms of like, “Okay, we don’t know as much about how awesome you were as an athlete, Alex, okay. So, but that’s okay.” But here, it almost does feel like something is lost because it’s like, it almost makes the Hostage mouth tape less of a hero.

Alex Neist
It could be.

Pete Mockaitis
It’s like, “It saved a dead marriage” sounds more awesome than what you’ve described. So, now it’s interesting. Now I feel like we have a real juicy trade-off here between the relatability of the story and the amount of heroic impact the product can make. How do you chew through that one?

Alex Neist
I think you could argue that, while heroic it is, like, I’m a phoenix rising from the ashes, I think that, there’s a hero’s journey, though, that I can tell, the true story of this hero’s journey of that bedroom tale that every man and wife, more men and women are going through that story. That hero’s journey that I can help them become the hero of their story.

Pete Mockaitis
Oh, got you.

Alex Neist
So, I think that’s way more impactful.

Pete Mockaitis
Yeah, I hear you. Because we might have less of an emotional spike, but we have a broader set of folks getting into it. And those broader sets may actually have more of an emotional vibe.

Alex Neist
And here’s also the risk, because I’ve seen a ton of it. I’ve gotten a ton of feedback and responses over the years, the past couple of years here. The story sounds so unbelievable that people think it’s fake. Like, “Oh, it’s so fake. No way that happened.” I mean, it happened, it’s true, and I can understand why it sounds fake, but it’s so wild that it sounds fake.

And so, that’s the risk of it is that, again, now I’m alienating because of the craziness of the story. Now I’m alienating, again, too many people that I don’t need to alienate, that I could just tell a much more relatable story that still has the impact and goes the distance.

Pete Mockaitis
Yeah, and I’m reminded, I think, Ramit Sethi was talking about copywriting, and he said this product or offer of his really did have some epically transformational results for folks in terms of additional income or business revenue or whatever, but some of the results were so huge it was beyond belief. So, naturally, he wanted to say, “Look at the success of these students,” but he’s like, “Well, if I do that, I lose the credibility, even though it’s true, so I’m going to have to back it down.”

Alex Neist
Yeah, totally.

Pete Mockaitis
All right. Alex, so much good stuff here. Any final thoughts on storytelling, branding, persuasion?

Alex Neist
I guess all I would say is, again, that everybody has so many stories that you can tell every single day that happened to you. You just have to pay attention to them, and they’re there, and just understand the key to a story is change. That’s the key. That’s what makes merely reciting facts versus telling a compelling story is change.

Pete Mockaitis
Well, now, can you share with us a favorite quote, something you find inspiring?

Alex Neist
It comes from my mom. And she taught me that you can do anything you want in life. You just have to be willing to work for it.

And along with that what I’ve added to it when I tell my kids, is I always tell them that, “Don’t let anybody tell you that you can’t do it. If you want it, go get it.”

Pete Mockaitis
Yeah, that’s good. And a favorite book?

Alex Neist
It is Never Split the Difference by Chris Voss.

Pete Mockaitis
All right. And a favorite habit?

Alex Neist
Sauna.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Alex Neist
Go to HostageTape.com. You can find it on all the socials, Hostage Tape, Hostagetape.com. If you’re going to try to buy it on Amazon, you can, but it’s not the best place to get it. Just go to the website, HostageTape.com, and you can find your best deals. And don’t let bad sleep hold you hostage anymore.

Pete Mockaitis
All right. And a final challenge or call to action for folks looking to be awesome at their jobs?

Alex Neist
We’re in an age of virtual digital meetings worlds. I would challenge people to actually upgrade their equipment. Have a better camera. Have a better microphone. It makes so big of a difference when you’re on Zooms or you’re on Google Meets all the time, and you can actually sound great and you look great. It makes all the difference in the world.

Pete Mockaitis
All right. Well, Alex, this is fun. I wish you much luck and good sleep.

Alex Neist
Awesome. Thanks, Pete. I appreciate it.

1040: Building an Unstoppable Mindset with Alden Mills

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Former Navy SEAL Alden Mills shares his battle-tested strategies for building mental toughness.

You’ll Learn

  1. How to push past fear
  2. How to master the mindset loop
  3. How to direct your emotions

About Alden

Alden Mills is on a mission to help 100 million people Be Unstoppable. He is a three-time bestselling author, the Inc. 500 CEO of Perfect Fitness, and the founder of multiple businesses. Throughout his time as a businessman founding and leading multiple companies, he has been awarded over 40 patents. A former Navy SEAL, he is a three-time platoon commander and ranked #1 platoon commander each time. Alden teaches people, teams, and organizations to Be Unstoppable. Entrepreneur magazine recently ranked him the #1 top virtual speaker.

Resources Mentioned

Thank You, Sponsors!

Alden Mills Interview Transcript

Pete Mockaitis
Alden, welcome back.

Alden Mills
Pete, it is so great to be back. Thank you for having me.

Pete Mockaitis
Oh, I’m excited to dig into your wisdom. So much good stuff. So much unstoppability. This time we’re coming in to chat about Unstoppable Mindset. So important. And I’d love to kick us off, because I know you’re good for it, could you set the scene for us with a dramatic, exciting, high-stakes tale of when you had an unstoppable mindset at work doing something awesome?

Alden Mills
Oh, so there I was, I’d raised a million and a half dollars, only to learn $1,475,000 worth of ways not to launch a product, I was broke, and I finally decided to pivot away after four years of toil on the first product, and the unstoppable mindset arose when the team of five of us couldn’t raise any more money, decide we’re going to launch this product with $25,000, $500,000 of debt to a manufacturer, only 90 days of runway for benefits. And we decide we’re going to break this down one obstacle at a time.

And with 90 days, most people are like, “It’s not even going to happen. It’s not even close. You can’t even cut steel to make a mold. And let alone, where are you going to get a couple hundred thousand dollars to build the product so you could even make some money when you put it on a container?” Well, one obstacle led to another, led to another, led to another, but we were able to overcome each of those.

And 87 days later, we launched a product called the Perfect Push Up. And a lot of people are familiar with the Perfect Push Up. I know about 20 million people in the United States alone were. And that was the third product in this series of failures that I had beforehand, and that product was always one conversation away from never happening. That product, through almost three years later, we do almost 100 million in sales, puts us on the fastest-growing consumer product company, number four overall on the Inc. 500.

And I would say that was a monumental, unstoppable mindset by all five of us that decided to go after bringing that product to market.

Pete Mockaitis
I knew you would deliver, sir. Thank you. That’s juicy. So, wow, let’s zoom into that moment there in which you got this idea, but it seems like the odds are slim. Not enough time, not enough money, not enough people, resources to have a reasonable shot at this. And yet, away you go. What is going on inside your brain, inside that unstoppable mindset right there? It’s probably not, “Oh forget it, it’s no use. This is never going to happen.” What does that internal conversation sound like?

Alden Mills
That internal conversation was going between two basic fears: the fear of staying put and the fear of moving forward. In this particular case, the fear of staying put was very specifically called out by these five investors that I went to raise money from, and they’re like, “You have one option and one option only. Let me show you this chart. It’s called a cashflow statement. You don’t have any. There’s only one option for you. You have to go bankrupt. Your wife is pregnant with child number three. You’re not making any money. You have to go get a job.”

It wasn’t even a question of, “Oh, there was a slim chance.” It was like, “It’s over.” And when you ask a question, “Okay, so what’s going through your mind?” it became very clear that if we go behind door number B, called bankruptcy, we know exactly what’s going to happen. We’re going to flush the last four years of hard work.

But if you look at the A door, the alternative, and the alternative was, “Hey, what do we still have available to us?” Well one, we had a good relationship with our manufacturer. He knew what we were dealing with, and he liked the new product and he was willing to take more equity because that’s what we had left in the business. And he was able to float us the first couple of containers, and he was able to cut the mold, the steel, much faster than 90 days. He got it done in 26 days.

And when people started to realize, like, “Hey, this is it. We’re going bankrupt,” or “We can give you a little equity, and if you want to come along for this wild ride with us,” a lot of people chose to do the wild ride and chose door number A. So, when we talk about the two basic fears, I really think of it like this. Until the fear of staying put is greater than the fear of moving forward, you’re going to stay put.

I did not want to star in the bankruptcy movie, and I was willing to go way down the line of venturing on the unknown to see what would happen and what we were capable of. And one conversation would lead to another. One day led to two, led to four, led to a week, led to six weeks. And that’s how we tackled that. And, literally, the same analogy of climbing a mountain. One step at a time.

Pete Mockaitis
Yeah, I like that question a lot, “What do we still have available?” because it’s very grounding and very real. Because it feels like the opposite question is, “How are we screwed? Let me count the ways,” it’s like a poem, and the brain just rattles it off. It’s very untethered. It’s precarious. It’s floating. It’s drifting. But, “What do we still have available?” that’s very concrete and that’s grounded.

And you sort of look at it, write it down, assess it, and note like a great relationship with the manufacturer doesn’t just mean he thinks we’re cool, we think he’s cool, he gets our stuff kind of fast, and we’ve got good credit terms. It means, “No, he might actually become an equity player and provide some levels of flexibility and goodness that is absolutely atypical of a typical manufacturing customer.”

Alden Mills
You know, I think it’s very important to take inventory, and you learn that early on in SEAL team about taking inventory of, “Okay, what do we have available to us? What are the weapons?” I’m using that quotation wise, “And what are our assets? What are our skills? What are our strengths?” For every negative, there is a positive. It just comes in a different wrapper, and you have to look at it from a different perspective.

And I really find where you decide to put your focus is where your direction gets determined. Focus determines direction.

Pete Mockaitis
Okay. Well, share with us a little bit of the how-to then. Any key insights, discoveries you made as you were kind of reflecting on these experiences and synthesizing the goods into the Unstoppable Mindset?

Alden Mills
The first thing I really want everyone to understand is that there are very few controllables that we have at our disposal. We can’t control the weather. We can’t control our kids, that’s for sure. We can’t control our colleagues. We can’t control the business environment. But we can control our thoughts, where we put our focus, and what we decide to believe in.

And if you think about those three mental controllables– now we have some others. We can control our emotions. We can control our physical capabilities, if we’re blessed enough to be able to use our arms and legs and our minds. And then we can control our faith. What we decide that we really want to put our faith into from a spiritual perspective. Okay?

And what I really want to hone the conversation on is the first one, the mindset, the mental controllables of thoughts, focus, and beliefs, and make sure everybody understands how they build upon each other. They work in what I call a loop, a mindset loop. Thoughts direct your focus. Focus drives to an action. And beliefs power a thought based off of an action that you or I just took or about to take.

And when you start to appreciate, and let’s start with thoughts. Every single one of us has a conversation, and it was the conversation that you just asked me in the very beginning off of that story, “Hey, what was going through your head?” Remember the conversation you just asked me? And that conversation, I call out in my latest book, there are two main voices, the whiner and the winner.

The whiner is your negativity bias. My whiner, when things are getting hard or I’m struggling and I’m tired and I’m starting to have a pity party for myself, sounds like a 10-year-old, “You know how hard this is going to be? Why do you think you can do it? Who do you know who’s done this before? Everyone else thinks you should go this way. No!”

And the whiner in your conversation, it wants to look in the rearview mirror. It knows what it knows from the past. It wants to bring the past into your present. Now that’s a danger because if you’re using something that’s restrictive or limiting from your past into your present, what do you think that does for your future?

Pete Mockaitis
Well, it limits it.

Alden Mills
Yeah. Right? It lowers your ceiling. Because that whiner is living out of the comfort zone, the comfort zone of familiarity, which it breeds mediocrity. Now, once you get this thought, and then you got the winner, the winner whispers. The winner will say things, especially when you’re doing something new to you, and that’s what I really want to focus on.

When you’re doing something new to you, where you don’t know the outcome, you’re taking a risk, but you’re like, “You know, what if, what if I could do this thing, accomplish this goal?” The winner, when you do that in the beginning, it whispers to you because you don’t quite have the confidence yet, and it might say things like, “Hey, try again. Get up. Go another way. You can do it.”

And you have, all of us, we all have that conversation to deal with. And I call that conversation our first leadership decision. And it’s the first leadership decision of deciding whether I can or I can’t. And you have to know the deck is stacked against you. It’s stacked in the form of “I can’t,” that’s negativity bias. Neuroscientists will say, on average, we have about a 3-to-1 ratio of negative to positive. And we have that because it’s a survivability mechanism to keep ourselves safe.

Here’s the good news. Most of us don’t have to worry about staying safe anymore. It’s not just about surviving; it’s about thriving. So how do you override the negativity of your negativity bias that came from a couple million-year-old survivability mindset inside your brain?

Pete Mockaitis
Now, when you say 3 to 1, that means just in the course of my internal mental chatter, I’m likely, on average, to have three times more negative thoughts like, “This is dumb. I hate this. I’m tired. I want to quit,” than I am positive thoughts of, “Booyah! Let’s rock and roll.” Is that what you mean?

Alden Mills
Yes, and I can go a step further. There’s a study that I talk about in the Unstoppable Mindset book about a UCLA neuroscientist who goes through and figures out one negative thought needs three positive thoughts to offset the impact of the negative. And if you want to be in the plus column, you’re going to need somewhere around five positive thoughts.

So that’s how incredibly important it is when you’re starting to have that conversation, and the whiner is coming at you, to really flood your brain with, “Okay, we’re going to figure out ways we can do this. Let’s take our inventory. Let’s take a look at what we have available to us. Let’s remember that there’s always a positive to a negative.”

One of the tools that I use and talk about in the book is playing the opposite game. What I mean by the opposite game is when a negative confronts you, an obstacle that seems insurmountable to you, play the opposite game and give yourself, force yourself, force your team to come up with two reasons why this obstacle is a positive for us, “What are we going to learn from it?”

And when you do that, you’re going to get people to shift their focus. You’re going to force them to shift their focus. Sometimes, if you hear a lot of negative banter and you’re sitting around in a meeting room, like, “Oh, this can’t be done for this reason and this reason and this reason,” you’re like, “Okay, great. We’re done with the ‘can’t be done’ meeting. Everyone, get up. I want you to walk around the office space or walk around the building, and come back here in five minutes.”

“And once you’ve done that,” that’s a state change, by the way, moving, getting oxygen to your mind, “I want you to be thinking about the can-do reasons why we can do this and what that obstacle is going to do positively for us,” and watch what happens. It will take a while because you got to get people to look at it from a different angle, but you can find at least two positives. It wouldn’t surprise me if some came back with three or four.

So that’s on thoughts.

Pete Mockaitis
Yeah. So, I’d love it if you could give us a couple examples. Like, this thing seems bad and I got two positives on it.

Alden Mills
Okay. Gee, really negative that we’re going near to bankruptcy, like, this is the only stop we have. Give me two things why my investors said, “Hey, your only option is bankruptcy.” You sit around the table, and like, “Well, it’s going to get us really focused.” You know, one of the big problems was when I raised a million and a half dollars, I didn’t have a massive sense of urgency to hit our timelines.

When you have just $25,000 left in some credit cards, you have a real sense of urgency and it brings everything into clarity very quickly. So, we got clarity from the fact that there was bankruptcy. Number two, when you go to a supplier, and say, “Hey, your only other option is bankruptcy,” they don’t want you to go bankrupt. They start to lean into you, if they like you and you’ve been honest with them, and they started to work with us and give us new ideas that we hadn’t gotten in the past.

Pete Mockaitis
That’s good. Understood. All right. And so, what I’m hearing is with the two positive reasons, it’s actually actively positive as opposed to, “Well, it could be worse. Well, I guess it’s nice that we have bankruptcy protections in this nation and I don’t have to be thrown into debtors’ prison.” I mean, I guess, yeah, it could be worse, but that’s not what you’re saying. It’s like, what we’re saying is, “No, this is actively positive.”

Alden Mills

Yeah. And I want to be clear to everybody about positive. Sometimes when I’m up on stage, I will ask people, “Hey, raise your hands if you’ve done 23andMe, or some variant of genetic testing?” A bunch of hands typically go up. And then I’ll ask somebody out of the audience, “Hey, you that just raised your hand, tell me, did you screen positive for the positive gene? Did you get the positive gene?” And they’re like, “Uh, I don’t remember.”

And I go, “Well, let me tell you, it’s right above the leadership gene and just below the success gene.” And then they kind of get it, and they’re like, “Oh, uh, no, I don’t get that.” And I’m like, “Obviously you didn’t, because there’s no such thing!” And when I talk about the positive, let me be specific here, I’m talking about can-do positivity. I’m not talking about just saying, “Hey, let’s be a cheerleader for cheerleaders’ sake.” I’m asking you to look at this from the perspective of “What can we do?”

Pete Mockaitis
And, indeed, how does this circumstance enable us to can-do it better than if it were absent? Bankruptcy yields focus, and that’s handy.

Alden Mills
Correct.

Pete Mockaitis
All right. Well, yeah, let’s hear about the focus.

Alden Mills
So here it is, we’ve had this conversation, and we’ve generated some thoughts. We’ve generated a bunch of negative thoughts because that’s what the whiner is really good at. And then we’ve got some positive thoughts and can-do thoughts, like, “Hey, okay, so now we got a tight timeline. Time to get to work. We’re going to cut out all the slough of what we need to do, and just focus on how we’re going to bring this product to market.”

A thought is neither helpful nor hurtful until energy gets attached to it. Neuroscientists today will say we generate somewhere upwards of 10,000 thoughts a day, and I don’t know how they’re counting that, but a minimum right. It’s a large number of thoughts a day. Thoughts come in three main categories: past, present, and future. But how do we add energy to a thought? We do it through focus.

Well, how does focus work? The way focus, this is the way I communicate how focus works, is that it acts like a funnel. It funnels energy to a thought that drives us to an action. The action could be, “We’re going to sit on our hands and feet. Sit on our hands and do nothing.” Or, it could be, “All right. We’re going to call up that manufacturer and see if that manufacturer will work with us and help us with this new product.”

The important thing is thoughts are constantly going over our focus funnel, which we all have. And until we put the thought into our focus funnel and apply energy to it, thoughts are neither helpful nor hurtful. Now, here’s how I want people to think of it, and I offer five different solutions. And I love acronyms, and I created an acronym called FOCUS. And I’ll give you the F of FOCUS as one of five different ways to hone your focus when dealing with a thought.

I’d like you to think, on top of your focus funnel, that you have an adaptive screen. You can open and close that screen. You’re in charge of what thought you want to give energy to it. Now, let’s just do a little thought classwork. If we focus on a negative thought in the past, what do you think that leads to?

Pete Mockaitis
Emotionally? Maybe bitterness, resentment, regret.

Alden Mills
Yeah, those are all components of depression. They lead to depression. If we focus on a negative thought in the future, what does that lead to?

Pete Mockaitis
Like, worry, anxiety.

Alden Mills
Anxiety, okay? That’s the power of our leading ourselves. Everything we’re talking about here, Pete, is leadership, and it is leadership of what I call the first level. The last time I was on here, we talked about second-level leadership. That was team leading, right? The level before team leading is how you lead yourself. In these first initial leadership decisions, okay, picking the thought, then we’re deciding, “Okay, where are we going to put our energy? Where are we going to put that focus?” That’s leadership decision number two.

So, when we get this adaptive screen that’s on top, and we put a thought in there, how do we sort out all these thoughts that are going into our funnel? Because we only really want one, and we want the one that’s going to be most helpful to getting us to our goal. So, I have this very simple question that I ask people, and I’ve even made-up little wristlets so people can remind themselves of it, “Is this helpful or hurtful towards the direction of the goal I’m going?”

Case in point. Is it helpful or hurtful to focus on going bankrupt? Or is it helpful or hurtful to focus on, “How can I figure out a way to cut steel in less than 90 days so we have a shot at launching the product?”

Alden Mills
Now, you may say, “Well, Alden, that’s remarkably simple.” And you know what? It ain’t complicated. It’s just hard, as a good old Navy SEAL instructor have us want it done. And that’s what we’re after here, is I want people to walk away from our conversation today with a couple of very simple tools that they can ask themselves or their team members, “Hey, every time you come in here and talk about everything we can’t do, do you think that’s helpful or hurtful to trying to accomplish the company goal that we’re all being measured against?”

It’s like throwing cold water on somebody. And then when people start to go, “You know what, I guess it’s hurtful.” I’m like, “Yeah. And if you’re saying that inside your mind, and now you’re saying it out to infect everybody else, remember the old adage, ‘One bad apple spoils the bunch’?”

Pete Mockaitis
Right, yeah.

Alden Mills
That’s negativity bias. It’s the same thing we’re talking about here.

Pete Mockaitis
So, let’s zoom in. So, we’re living life, you know, we’re having idle moments of me in the shower or driving, and then a thought comes into the mind, like, “Oh, I might go bankrupt and we might have to downsize, sell the house, and get a tiny apartment somewhere.” So, I guess that’s a future negative, anxiety-producing.

And so, I can ask myself the question, “Is that helpful or hurtful? Oh, it’s hurtful. It’s making me anxious instead of, like, focused and zeroed in.” And then what? Do I just kind of try to have my list of go-to helpful thoughts to return to? Or how do you recommend we manage that in these moments?

Alden Mills
Great question. First of all, we’re human. What does that mean?

Pete Mockaitis
We have feelings.

Alden Mills
It means we’re imperfect. It means we can’t do it all. It means that our focus funnel, that Alden just talked about, it’s porous. It can sprout holes on the side. And it can sprout holes from external forces of different people saying, “You can’t do that. It’s never been done before. No, that won’t work.” And, all of a sudden, energy gets pulled off the side of your focus funnel, so you’ve lost your laser focus.

Or you have internal focus funnel hole-makers, that are saying, “What are you doing? You can’t do this.” They’re based off of fear, things of doubt, or questioning beliefs. And when you get to those points, the key is being aware enough to be like, “Hey, hey, hey, that’s a negative hypothetical. If I’m thinking about something in the future, if I can’t do this, then I’m going to have to move to a smaller apartment, and I’ve just gotten married, and my wife’s going to hate me, and I’ve burned through all of this, and, oh, my God, I’m going to look like a loser, and I’ll never get a job. Whoa, I should stop right now. What am I doing?” Right?

That is projecting a negative hypothetical into the future. Pete, helpful or hurtful, negative hypothetical?

Pete Mockaitis
Hurtful.

Alden Mills
Yeah, right? But you, the listener, has listened to Alden and Pete talk about this and say, “Hey, that’s something in the future. I can’t control that yet.” The only thing you can control is what you decide you want to create for your own future. And at that point, you get to go back and say, “Hey, flush the funnel. New idea. Alden, what is helpful that I can do today to take action to accomplish this goal? What one thing can I do?”

And when you start having that conversation hourly, sometimes by the second, example, going through Hell Week in SEAL training, where they give you a total of three and a half hours of sleep over five and a half days, you get to a point where all you’re saying is, “Can I take another step? Yeah, I can take another step. I’ll take another breath. I’ll do one more step.”

Climbing Denali at 50 in 15 days and I didn’t get to see the summit until 45 minutes before we made the final turn. Do you think it’s helpful or hurtful to say, “Where’s the summit? I can’t see it.”

Pete Mockaitis
“Are we there yet?”

Alden Mills
“Are we there yet?” Right? No. No, it’s not. But you got to be like, “Hey, forget about that. I’ve got to stay in the moment and not focus on the mountain.” And that’s a phrase that I use a lot. And then talk about staying in the moment versus the mountain. Use the mountain of work in front of you as a way to measure the yardstick of your progress because you’re still making progress.

Even if you’re like Thomas Edison and you fail 10,000 times in inventing the light bulb, you learn 10,000 different ways not to light the light bulb, right? Stay in the moment and ask yourself, “What’s helpful or hurtful to get me a step closer to my goal?”

Pete Mockaitis
Yeah, that’s good. Thank you.

Alden Mills
You’re welcome.

Pete Mockaitis
And then we got belief.

Alden Mills
We got beliefs. So here it is. We’ve now taken an action. An action we think, hopefully, is helpful in the direction of the new goal, the new thing. We have dared to try to do something new to us. When I’m doing all of this conversation with you, those are the people I’m speaking to that have been willing to set a goal that’s audacious, that sometimes they have no idea how they’re going to accomplish it, but they know if they accomplish this goal, this could be transformative for them, or at least a step in the direction of something transformative for them.

So, we take the action. And, lo and behold, we fall flat on our face. We create this product, we cut steel, we spend all this money, and the damn product doesn’t work, or people don’t like it, or it doesn’t do what we thought it would do. I’m using that as the example. We have a decision to make. We look at that action, and we say, “Oh, my God, I’m a total failure. This is never going to work,” and we accept that as fact, and then our thoughts get in alignment with our focus, and we create a self-fulfilling prophecy of failure. Step one.

Or step two, we look at it, and go, “Yeah, it didn’t quite work the way I thought it was going to work, but, hey, we learned how to cut steel, and we got a product that we didn’t have before, and now I can go around and get feedback from people to tell me what they don’t like about it because it’s so much easier to have the hard good in their hands versus just talking about it on a PowerPoint, right?”

And then we start thinking to ourselves, “Wait a second, I got a couple other ideas,” and we develop a different belief. What is a belief, Pete?

Pete Mockaitis
Well, a belief is an assertion that you hold to be true.

Alden Mills
Amen. Bingo. Hundred points for Pete today.

Pete Mockaitis
Thank you.

Alden Mills
That’s all it is. It’s something we have determined that is true. We’ve determined it. Now maybe we’ve picked it up from other people because beliefs come from all different portions of our life. Beliefs can come from the environment we grew up in, from our parents, from our brothers, our sisters, our coaches, our teachers, on books we read, the TV shows we listen to, or watch, the podcasts, whatever. They come all over the place.

And here’s the wonderful thing about beliefs. We can decide which ones are true or not, and we get to change them. Leadership action number three – we get to decide. I decide what I can or cannot do. Nobody else. You might allow other people to do that, but at the end of the day, it’s your leadership that decides “What I want to believe in.”

Alden, born with smaller than average sized lungs, asthmatic since the age of 12. I remember my mother said, “No, you can’t go to the Naval Academy. They don’t like asthmatics. You’ll definitely never go to SEAL team. Forget about it. You’ll never be a Division I athlete. You won’t be able to try out for the Olympic team. Are you kidding? You have smaller than average sized lungs.”

You know a couple of things they didn’t even know back then? If you really work aerobically, you can increase the volume of your lungs. They know that now. They didn’t know it then. Huh?

Pete Mockaitis

Cool.

Alden Mills
Interesting, right? So, what’s that got to do with thoughts and focus? Beliefs come in two, this is how I think of them. They come in two major genres: limiting or empowering. Is the belief I’m deciding to be true helpful or hurtful toward my goal? Imagine starting off in a company going, “Well, I’m raising all this money, but I really don’t think it’s going to work.” Would that be helpful or hurtful?

Pete Mockaitis
Well, it’s hurtful for your motivation and belief in doing all the things you’re trying to do.

Alden Mills
But why would you do that? But you know what? Half my SEAL class, who took, on average, two years to show up and get to the starting line, when push came to shove and they had already passed a PT test, physical fitness test, four times, they got one more time to do exactly the same test. This is the lead story in the book, right in the beginning, 122 of us, 64 passed the test. You know why?

Pete Mockaitis
Tell me.

Alden Mills
Because they had a belief that they really couldn’t be there. They really couldn’t do it.

Pete Mockaitis
So, they passed it four times previously, and the fifth time…

Alden Mills
But the fifth time, when it mattered to class up and actually start training, because all of the other stuff was just pre-phase training, they don’t class.

Pete Mockaitis
That is surprising.

Alden Mills
Belief, it’s an operating system. It’s our basic operating code. And here’s the rub wrong with the belief? A belief acts like a seed, and the more we empower it, fertilize it with our thoughts and focus, it drives us to take an action. That action is called a behavior. We decide like, “Hey, you know, I think I could run a little bit faster,” or, “I think maybe my manufacturer will give me a little money, or maybe they’ll accept. I’ve got to try, I’ve got to ask, I’m going to take a behavior and I’m going to try something different.”

And then over time, that behavior can turn into a habit. Now habit is an interesting challenge. It’s what keeps me in the coaching business, because a lot of people, the habit becomes so automatic that they don’t even know about it anymore. The automatic could be, well, the first thing that comes up is that, “No, this can’t be done.” They listen to their whiner. They’re talking like the whiner, and they’re the one that’s holding back the whole team.

And then they call in somebody like me, to say, “Hey, Mr. or Mrs. Executive, if you don’t fix that, you’re not helpful on our team anymore.” And that is where you’ve got to go to work on your belief. So how do you do that? Well, you do it the way we initially started when you asked me that big question, and you say, “Hey, we have to ask ourselves these two basic fears, the fear of staying put, or the fear of moving forward.”

And you run an outcome account in your head. What’s an outcome account? Basically, “Hey, what happens if I allow this belief that I think I should accept as true? Am I accepting the fact that it will hold me back from achieving this? Am I comfortable with the fact that I don’t achieve this?” If you’re comfortable with the fact that you’re not going to achieve it, you’re going to stay put.

But if you’re not comfortable with that outcome, and you say, “You know what, the risk of going out there and trying, and maybe, you know, some people laugh at me for failing, or maybe this, that, or the other thing, I got to believe that we can try.” Then that’s going to empower you to look at your beliefs in a different way.

Now the other thing you can do, and I call this confess and assess, is you find somebody, a swim buddy, a close friend, someone that’s not going to judge you, and you call up your buddy, Pete, and you say, “Hey, Pete, I’m struggling here. I can’t seem to see the light of day here, but something’s holding me back. This is what I’m dealing with.”

Pete asks a couple of basic questions, like, “Well, tell me more. Why are you thinking like that? Are you okay if you take that action or don’t take that action? How does that make you feel?” “Oh, no, that would be miserable. I’d hate that.” That’s the confess. When you get your judgment, that inner narrative that’s driving the belief out on the table, and then you use you and your buddy to assess it, that can help you on the path of what I call the “I Can Belief” loop.

Pete Mockaitis

Yeah, that’s cool. And I’m thinking, we had a hypnotist, Dr. Marc Schoen, a clinical psychologist, who also practice hypnotherapy, given his credentials. And I asked him about what are some of the suggestions or beliefs that are kind of core and super powerful, useful, all the time in many, many contexts, and just to carry with you everywhere.

And I’d like to ask you the same thing. Are there a couple go-to super beliefs that are just so handy in so many circumstances that you cling to?

Alden Mills
Yes. So, I would classify those beliefs as mantras. And that is absolutely one of the things that I encourage, and I talk about it in the book on how to build mantras that help you with your focus of, “Is this helpful or hurtful?” And one of the mantras is, “I decide what I can or can’t do.”

Pete Mockaitis
All right.

Alden Mills
“I’m unstoppable. I can do this.” And you speak in the present tense of what it is you’re trying to do. I love to help people achieve things they didn’t think they could do. That’s kind of my term about being unstoppable. And, by the way, to be unstoppable means you first have to have been stopped. And let’s say, in your case, Pete, you want to be a best-selling author. I would say to you, “Okay, Pete, the very first thing, I want you to create a new mantra for yourself, ‘I am a bestselling author. I write books people want to read. I write books that help people unlock their potential.’”

“Pete, throughout the day, anytime you’re sitting down, and you’re thinking about writing, I want you to start talking to yourself in that present tense, and give yourself that mantra because that’s the goal we’re after. I want the mantra to be in alignment with the goal you’re after in the present tense.’” So that’s one of the techniques.

Pete Mockaitis
All right. Well, I also want to get your quick thought on, you said we can control emotions, and I think some might say, “Can you? Is that possible? What about depression? Isn’t that a thing where we cannot?” What’s your hot take on controlling emotions? And any quick tips on how to do it?

Alden Mills
Emotions. What is an emotion?

Pete Mockaitis
Well, you know, it’s funny. I was reading Ethan Kross’s book, and apparently, it’s somewhat complicated. But I’m going to simplify it, and just say it is a feeling and thought existing within us.

Alden Mills
There’s something called a feeling-thought loop, right? Thought gives energy to it, generates a feeling. Emotion derives from it. The definition that I enjoy most about emotion actually comes out of a book from Conscious Leadership that is called E-motion. It’s energy in motion. Now, if you have an E-motion, and something that has been driven from a thought and a feeling, you first need to know the root cause.

If I sit here and spend a lot of time stewing on, “Somebody ripped me off,” I’m making that decision to go down and create that emotion. Can you control every single emotion? No, we’re imperfect, right? But can you control emotions? A hundred percent, you can. It’s in your control, but how do you do that?

Pete Mockaitis
Okay. So, I guess the pathway then sounds like is, if there’s an emotion I would like to experience, “I would like to feel inspired and motivated,” I’m going to choose a thought that’s in the inspirational motivational zone and resonant for me, maybe an experience, a memory, a goal, and I’m going to put focus and energy upon that thought. And, in so doing, I will often, but not always, conjure emotion.

Alden Mills
Yeah, and make it even simpler, “Hey, you know what? I’m feeling kind of blah right now. I’d like to feel a little bit better. What’s a simple way to do that? Oh, I love American Authors’ ‘Best Day of My Life’ song. I’m going to listen to that.” Boom! What just happened there? I just changed my emotion. I did a state change, “You know what? I don’t feel that great. I feel low on energy and I feel kind of blah. I’m going to go for a run. I’m going to get on the rowing machine. Get a workout.”

Pete Mockaitis
Yeah, sure. Get a glass of water. I mean, I guess when you raise the question, you naturally say, “Oh, there’s several options that I can immediately take right now.”

Alden Mills
A hundred percent. And, by the way, that’s you leading you, right? So, in the case of when you get ambushed, and I talk about this in the chapter I used, one of the hardest Navy SEAL training evolutions is practicing an ambush. They’re violent, they’re terrifying, they’re unexpected, and you got to think clearly when you get ambushed, but we ambush ourselves all the time.

We let our thoughts run wild. We’re not paying attention because we’re doing something else or looking at our phone, and, all of a sudden, something pisses us off. Before we know it, an emotion comes out and we’re all fired up. So, you got to learn to move that emotion. Now, what is a big challenge when we get an ambushed emotion? Well, that fires the amygdala, the amygdala, the little almond-sized piece of our brain that has to deal with fight, flight, or freeze.

And the problem with when the amygdala gets fired is it changes the blood flow from the prefrontal cortex, the front of our brain, where executive function and compassion and collaboration live, and put us in a state where cortisol and adrenaline are firing through our veins. Cortisol, so we can just go to the sugars. Adrenaline, so we can get up to speed or whether we’re going to fight or flight. And then we’re not solving anything creatively, and then more emotion can stack on there.

The quickest way to move that, and you have to work on this, is through a box breath is one example. Breathing through the nostril, holding, exhaling, holding. Moving, doing a state change, getting yourself to calm back down from that emotional ambush.

Pete Mockaitis
Okay. That’s good.

Pete Mockaitis
Well said. Well, tell us, anything else you want to mention before we hear about a few of your favorite things?

Alden Mills
I really want people to understand they are their own best leader. Every single one of us is a leader. We have to lead ourselves to get up in the morning. We have to lead ourselves to listen to this podcast. We have to lead ourselves to decide what we can or can’t do. And you have to lead yourself to decide, “What’s the helpful or hurtful thought? Where am I going to put my focus? And what am I going to decide to believe in?” If you learn to lead yourself through those, watch how many people will learn to lead to follow you.

Pete Mockaitis
All right. Thank you. Now, could you give us a favorite quote, something you find inspiring?

Alden Mills
Of course. Seneca, “Success is a matter of belief.”

Pete Mockaitis
All right. And a favorite book?

Alden Mills
I’m really geeking out on this book right now, “A Calendar of Wisdom” by Leo Tolstoy. Daily little wisdom to get your mind in the right place, your thoughts, your focus, and your beliefs to start the day.

Pete Mockaitis
All right. And a favorite habit?

Alden Mills
Telling my kids I love them.

Pete Mockaitis
All right. And a key nugget you share that really seems to connect and resonate with audiences, something they quote back to you often?

Alden Mills
“Is this helpful or hurtful?”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Alden Mills
Alden-Mills.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Alden Mills
Yes. I want you waking up every day asking yourself, “What’s one thing I can do that’s going to push me out of my comfort zone, that’s going to drive me to do something courageous, audacious, something that, over time, will change my life?”

Pete Mockaitis
Beautiful. Alden, this is so powerful. Thank you.

Alden Mills
Pete, great questions. I always love being with you. Keep inspiring, brother.

2024 GREATS: 983: Making the Most of Your Limited Time Before Death with Jodi Wellman

By | Podcasts | No Comments

 

Jodi Wellman shares how reflecting on our scarce remaining time of life helps us live free from regret.

You’ll Learn

  1. Why you need to befriend the Grim Reaper
  2. How to feel “astonishingly alive
  3. How to break out of a rut

About Jodi

Jodi Wellman is a former corporate executive turned executive coach. She has a Master’s in Applied Positive Psychology from the University of Pennsylvania, where she is an instructor in the Master’s program and a trainer in the world-renowned Penn Resilience Program. She is a Professional Certified Coach with the ICF and a Certified Professional Co-Active Coach from CTI. 

She has coached and spoken with clients like American Express, Fidelity, pwc, Royal Bank of Canada, BMW, and more, and runs her own business, Four Thousand Mondays. She’s also known for her inspirational TEDx Talk on how death can bring you back to life. She lives between Palm Springs and Chicago with her husband and cat, Andy.

Resources Mentioned

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Jodi Wellman Interview Transcript

Pete Mockaitis
Jodi, welcome.

Jodi Wellman
Thank you for having me here. I’m excited.

Pete Mockaitis
I am excited, too. I understand you say you’ll have about 1,822-ish Mondays left of your plans here.

Jodi Wellman
Well, I got to tell you, that number’s down by two weeks since you read that. So, I’m down to 1,820, but this clock is ticking down, and, yeah, big plans. I mean, that’s the point, right? It’s like, when we get a little bit granular with that math, that fabulous mortality math, it does make me and many others go, “Wait a sec, how am I going to spend that diminishing time?”

Pete Mockaitis
Okay. So, what are some of these big plans?

Jodi Wellman
Well, they’re usually bucketed. It’s funny you ask that because, in terms of research and then the way that I look at my life, they’re in categories. So, there are different domains of life. There’s the fun and recreation side of things, which can further categorize into travel. So going to the south of France in the fall, that’ll be exciting. And so, there’s a whole category around recreation. What are we doing with our leisure time?

And so, looking at starting new hobbies, I’m going to be getting more into trying to learn a new language. And so, really, I’m looking to either refine French or Italian. So that’s just one category, and so that’s a good start, I think, lest I bore you with the gory details.

Pete Mockaitis
No, I appreciate that, that’s fun. That’s fun. Well, lay it on us, you’ve been researching our mortality. Your book, You Only Die Once, a compelling title. Any particularly surprising or fascinating discoveries you’ve made about us humans and our lives, our mortality, that professionals need to know?

Jodi Wellman
Yeah, I definitely think so. So, we all know in the work we do, for example, that, oh, there’s nothing better than the power of a deadline. It’s like we will tend to procrastinate until we know that the strategy session is coming up on the 17th or we’ve got a big project due at the end of the quarter, etc. And it’s so true with our lives.

So having this distinct and, okay, fine, maybe a little bit morbid sense that we are finite is precisely the thing, by having that deadline that does kick us into gear to get on with, I say, the business of living. So, it could be the things we do at work, all of the initiatives we might just keep postponing, but also the things we do outside of work, all the joys and things we might do, again, for recreation, socially, etc., that make us more well-rounded when we come back into work.

So, the research is called Temporal Scarcity, and it’s this idea that whenever we have an asset, okay, like life, that we become heightened, frightenedly aware that it is temporary or rare. Our perception of its value goes through the roof. So that is why I get us to count our Mondays, and that is the heft in terms of empirical evidence behind how we do need to have, unfortunately, that rankling feeling of, “Ugh, scarcity” in order to take action and have that deadline, or else we’ll just float along the lazy river of life and have good intentions, maybe, but not really take as much action on them.

Pete Mockaitis
Yeah, a deadline is quite literally here, there will be a day in which we die, a deadline.

Jodi Wellman
You caught it.

Pete Mockaitis
And so, morbid, yeah, I mean, that’s how some people could react to it, but you seem to have a very different emotional energy vibe association to this. Tell us about it.

Jodi Wellman
Yeah, I definitely do. I mean, I’ve never been super scared of it. I recognize, and in doing research, of course, and working with groups and individuals that some people would much rather not talk about death than anything. Many people would rather public speak. We’re very afraid of dying in the discussion.

So, my openness to it and my mission in life, really, is to de-fang it, make it something that’s like, “Yeah, it sucks. Yeah, definitely. Nobody wants to think about the fact that we’re not going to be around much longer,” relatively speaking. And so, how do we use that and take a more amusing approach to accepting, “Yeah, it sucks to be us,” and yet let’s use it pretty darn quickly to move over to the life side?

So, I talk about the Grim Reaper. I love it. I love the whole topic of mortality because I know it’s a tool. It catapults us not to keep talking about death but to talk about life. So, I make the switch pretty darn quickly. It helps that I doodle, you know, the Grim Reaper and tombstones. It helps to lighten it a little bit, and I tend to give out the most ridiculous, hilarious prizes in my workshops, again, to create levity.

But it’s like a fact of life that we do a fabulous job of denying and deferring and avoiding, and I just say, “Guys, let’s just accept it. Let’s talk about it for a minute. Let’s do the math, let’s do the thinking, and then use a table. I’m curious, like, how does that motivate you to maybe spend your time differently because there’s so much power there?”

Pete Mockaitis
Well, so maybe could you give us an example of how a person walked through the math, they took a look at it, and then that transformed the way they approached their work, and their life, what they’re up to?

Jodi Wellman
Yeah, I give so many examples in the book, and I do that because we do like to hear and learn vicariously through other people, right? So, there’s one leader I worked with who used to do, in the nature of his business, he acquired companies. And when he stopped and counted, not just his Mondays left in life, but his. Mondays left in his career, he didn’t really have formal retirement plans, but he had a sense about, “By this age, I want to be able to say no and say no a lot, unless it’s a really cool project.”

So, he did the math and he looked and said, “Okay, I do however many acquisitions, mergers per year.” And he did that and worked backwards and said, “Wait a sec. Like, I’ve been thinking, deluding myself,” because that’s what we do. I mean, this is what psychology is. We just try to fool ourselves into happiness. You know, we got to cope somehow.

And so, he was thinking, he knew he wasn’t going to live forever or work forever, but when he did the math and he realized, he really had five good deals ahead of him, like really good juicy ones that he loved to live for, it put everything else in perspective. And it helped him focus in on the kind of work he wanted to do, the kind of deals he wanted to negotiate, the kind of team he wanted along the way, because he was just dilly-dallying and having people around him that weren’t necessarily the lifers, as he now called them.

And so, it helped him prioritize, “What kind of work do I want to do? What kind of work do I not want to do?” because we all know sometimes that’s where the meat on the bone is. So, it can really help sharpen what our priorities are just by way of one example.

Pete Mockaitis
Okay. So, then for our math, can you walk us through it? How might we compute that? Do I need to whip out an actuarial table? Or, what’s the sequence by which I arrive at my Mondays left?

Jodi Wellman
Right. It’s a lot easier than you think. Now, the good news is I have a page on my website called Resources that does the math for you, if you don’t want to waste your precious time in life doing math, but it’s pretty easy. So, if you identify as male, start with 78 years, that’s the average life expectancy, and then you minus your age, and then you multiply by 52 just to keep it easy.

Now, if you are a little more fortunate to have been born a female and you identify as such, then your average age is 83, and then you minus your current age and you multiply it by 52 weeks a year. And then if you don’t identify with either, just average it at 80 and minus your age, and again multiply it by 52. And I think you could probably add in a few Mondays just because you listen to How to Be Awesome at Your Job. I mean, I do think that that should buy you…

Pete Mockaitis
Life extender.

Jodi Wellman
It is. It is, at least a couple weeks, right?

Pete Mockaitis
Life giving. Okay. And so, then when you see that number, it’s like, “Well, shucks, here we are, we’re maybe 1,000-ish, 2,000-ish,” and then it’s even more real when we get precise like 1,822, like you had there. And so, you see that. And then what’s most people’s reaction to beholding this figure?

Jodi Wellman
Yeah, it is usually a bit eye-opening, like, literally, eyes-widening, like, “Oh,” because we are used to the language of years. We’ve already rationalized, “Yeah, I’m going to live to about 80. My grandma lived to 90. Oh, shoot, but my Uncle Reg died at 71,” and you average it out somewhere. But when we talk about the weeks, and I’m super nerdy because that’s why I call my company 4,000 Mondays.

When you even think of it in terms of Mondays, which have a very different feeling than a Friday, you know, Fridays are slam dunks, like, life is easy. But when you think about it with a Monday, and you quantify and say, “Am I really doing the stuff that lights me up if I’m going to be waking up for just that many more Mondays?” that’s where it creates the eye-opening and wakeup call that I’m looking for people.

So, it does tend to create enough discomfort. I’m not afraid of a discomfort. I want people to feel just enough of the poke in the ribs to feel like, “Oh, I got to get on with this.” And this is the thing, Pete, and you know this from all the work you do and the research you do, and with me with my positive psychology background, I would love the idea that we could all just be motivated enough by the pursuit of something awesome. You know, the, “Oh, I want to live this kind of life and I’m going to go for it.”

And some people are intrinsically motivated enough to do that, but the rest of us, we need a prod, we need a nudge, we need something that is, unfortunately, just a tad negative, which is why I talk about scarcity rather than abundance in this context. And so, that is the eye-opener for people that we think, “Oh, I didn’t want to see it that way, but now that I see it and I hopefully can’t unsee it. What does it motivate me to do?”

And that’s where the conversation gets good. It’s like, “So now what? This precious life. This dwindling, diminishing existence you have. What do you want to…?” Throw that in. I mean, you’ve got to heighten the drama, “But what do you want to stuff it with?”

Pete Mockaitis
Well, Jodi, it’s funny. This might be the most intense episode of “How to Be Awesome at Your Job” ever. It’s like, quite literally, life and death is all we’re talking about. But what you say really does connect. A friend of mine shared with me he had some family members with some health challenges. One was a child of his, which was very scary. And another was his mother, and he said, “Boy, just experiencing that really kind of made me think about what I want to be doing with my career, instead of like postponing my dreams.”

And so, he just like went for it, he’s like, “I’ve always had this cool business idea, and so I’ve got some people together. We made a pitch deck and we approached an investor. And then he’s in for a couple hundred thousand dollars or a few hundred thousand dollars for a few points of equity.” So, he’s got like a multi-million-dollar evaluation. It was like, “I just talked to you like a month ago. What is going on here? It’s amazing.”

And so, I’m proud and impressed and, just like that, I mean, he had the idea bouncing around his head for a long time, and then a few scary situations with family members’ health, the guy was, “You know what, let’s just see what happens. Let’s just go for it.” And then, wow, he’s off to the races.

Jodi Wellman
Oh, this story is profound, and I love it. This is the research that I do that just lights me up beyond belief that I hope to also shine that light on others. This is the wakeup call with this gentleman. And it takes a really unfortunate situation to see that light. Especially, because I talk a lot about the wakeup calls we receive personally. Like, if you get a health diagnosis that ain’t so hot, that usually tends to snap us to attention, and we want to live differently, and research is so clear.

I always love this phrase that psychologists, existential psychologists use, that when people have had a brush with death, they experience what’s called a roar of awakening. It feels so visceral, right? And so, whether it’s our own precipice moment with the great beyond, or whether it is because a family member or a dear friend, or we’ve had some very salient moment to realize, “Oh, gosh, like, we are mortal,” that can be the thing that catapults us.

And, ultimately, what it comes down to, and I think you even embedded the words in your anecdote, it’s like, “What are we waiting for?” We delude ourselves into thinking that we’re going to have time later, and I am getting to get all hot and bothered here, but we need to talk about it because I think we believe we’re going to have time to do the new initiative, or open up the New York office, or do the cool thing, or open up the spinoff business, or go to Prague, “We’re just going to get to do it later.”

It’s either in this category of when work dies down, we’ll, like, let’s all get laughed together at that notion, because we’re working hard at making work more productive and busier often, which is not about dying things down, another metaphor about dying things down. And so, we’re either waiting for that, lull, “Well, it ain’t going to happen,” or we’re waiting for retirement, which to me is like, “Don’t you dare.”

Yeah, plan a cool retirement, do that, too. But if you are deferring your existence for a later that just may not arrive, oh, honey buddy, I just want to take you, in somewhere between a hug and a throttle, it’s just like, “What are we waiting for? Don’t wait for your kid to get sick. Don’t wait for you to get thankfully in remission from a cancer that you just were trying not to think about. Don’t wait to get to retirement when, all of a sudden, your gout is so bad that you can’t even climb the Spanish steps that you’ve been longing to climb since you were in your early thirties that you just put off.” See, I’m getting all worked up, Pete.

Pete Mockaitis
No, I hear you. Well, it’s heavy and it’s intense. And, in some ways, you’ve got something novel on your hands, like the math and the number of Mondays and whatnot. In another way, this is a very ancient wisdom concept, you know, memento mori. I think that’s Latin. I was a Latin student. That just means remember your death. Is that correct?

Jodi Wellman
Yeah, remember you’re going to die. Yeah.

Pete Mockaitis
Remember your death. And so, I know Ryan Holiday has done a fine job of, I think, he’s got a cool coin as well that says that on it. I think there’s a skull or something. Cool stuff from Ryan Holiday. So, tell us, what’s sort of like the ancient wisdom on meditating upon this? And what’s your new fresh stuff that you’re bringing to the table?

Jodi Wellman
Yeah, it’s all rooted in the ideology that some call it stoicism as a philosophical endeavor. Philosophers, depending on their camps, for centuries have been extolling the virtues of remembering that you’re going to die, and in some cases, it was so that they could control the population for ways of being virtuous or for religious means. But being in tune with the end is not a new idea.

Just like with most of us, we all rationally know we have an expiry day. We don’t know when it is, but we all understand it. But it’s the reminder that we need to keep in mind and keep fresh. So, in more modern times, I referred a moment ago to some existential psychologists, and there’s a whole new branch of psychology called existential psychology, and it really is the study of our experience of not just the positive psychology side, which is a lot of my background around like what it takes to live the good life, but it’s also the nuances of how we will defer and avoid and deny, and what the cost is of that.

So, the more modern take on it is let’s just try to be open and honest with ourselves about it, and have conversations with our families, and our friends, and just like, for me, it’s like that’s the best happy hour ever. It’s just talking about a bucket list and holding each other accountable about, “What are you going to do?” “Did you book the trip?” “Did you book the online course?” “Did you set up the LLC like you said you wanted to do?” Because again, what are we waiting for?

So, it’s all rooted in the ancient times. And in the modern times, I think there’s not really a lot more we can do other than create a habit around talking about it and thinking about it and remembering it. So, this doesn’t just become a, “Huh, interesting conversation I listened to on your podcast that floats away.” We have to embed it into our routines, if you will, and that’s the stuff that helps make it stickier.

Pete Mockaitis
Could you give us another example? So, we’ve heard about a couple folks in the deal-making or entrepreneurial zone. Any other dramatic wakeups that you’ve witnessed?

Jodi Wellman
Yeah, there was a woman I worked with three years ago, she was in her early 40s, and she was diagnosed with breast cancer, and she ran her own company and it was an eye-opener for her. She beat it, and that was fantastic, and that had inspired her to come alive and start a foundation as part of her organization.

So, a lot of what this does is it instills this idea about like legacy thinking, which is really important I think for leaders, but not even just for leaders but people thinking about, “How am I showing up at work? And how am I showing up at life? Like, how do I want to be remembered?” So, for this woman, Christia, she felt really compelled as a result of having her life threatened in front of her, to say, “I want to start raising money for women with breast cancer who didn’t have access to some of the means that I had.”

Because she knew coming from the south side of Chicago, that she had a history where she knew other people were suffering in ways that her financial means were allowed her better access to some care and convenience. So, now the truth is, if I was just to fast-forward to take this to a different direction, but on purpose, is that she was re-diagnosed and, unfortunately, a couple of years ago she did pass away, and she was 42 when she died.

And I still work with the company, the fabulous team there that inherited the business from her. Her sister and her niece are running that company. They’re called Thank God It’s Natural, and they are phenomenal. But for Christia, it opened her eyes up to “What kind of business do I want to run? Where do I want to prioritize our operations? And where do I want to not focus?”

So, another woman, here in Palm Springs, where I’m currently based, also had a breast cancer experience for herself. She started a nonprofit that helps survivors. And the way she worded it is that, “I was given a second chance at life.” And she said that in her experience of sitting and doing something like 24 rounds of chemotherapy, I wrote about this as an example in the book and drew a doodle about it, I called it Shay’s Circle because she said, “I took a fresh journal page and I drew a big circle.”

“And I said to myself, ‘I’m making it through this cancer situation, but I’m going to be very thoughtful about the life I’m going to live moving forward, this second chance I’ve been given. What do I want and who do I want in my life?’” And she was very deliberate and wrote names of people, some of the priorities with her work, activities she wanted to focus on, things with her kids in the circle, and she was very thoughtful about, “And I will no longer…” and she had a couple names, and she had a couple of tendencies, like pleasing tendencies, saying yes to being on committees and all the things that we just do because we’re not conscious that our life is finite.

So those are extremes, people having had scares that did, unfortunately, take them, but also scares that did, I think, we learned from that. Like, my goal is for us to have wakeup calls without having to go through any of that drama of having a near-death experience because there’s so much gold from people who have been there or have been close. So, we can refine our priorities. I think that’s one of the biggest opportunities, in addition to being grateful for life. But we’re refining our priorities and the big businesses we work in and things we do, sometimes that’s key.

Pete Mockaitis
I’m fascinated as I just imagine the listeners hearing this, like, some people have already turned off this podcast and have asked out their dream guy, their dream partner or send an email to be like, “Let’s talk about this business that we’ve been picking around.” They’ve already taken the action. They’re so fired up. They’re inspired, like, you’re transforming them. Boom. Already done.

I think there’s others, and I’m finding myself in this boat a little bit right now. It’s like, well, you know, Jodi, I mean, I guess I’ve been quite blessed. I mean, in many ways, I’ve had a lot of dreams, and then I have realized them. It’s like, I’ve got a family, and they’re amazing. I’ve got a dream job, and then I got a job that was better than that dream job, and then I got a job that was better than that, better than that dream job. It’s like, I’m talking to fascinating people whose books I would just read, and this is turning into income, and then other entrepreneurial things are turning into income, and I’m working with cool people I like.

In a way, it’s like I don’t feel like I’ve postponed anything major, and yet I have a feeling there’s more for me here because I don’t, frankly, spend much time thinking, “Oh, I’m going to die soon.” I don’t do that. And as you’re saying it, it feels heavy and intense, like, “Yeah, whoa, for real, a limited number of Mondays. Okay.” But I’m not yet electrified to charge in any given direction. I was like, “Huh, these are pretty good. I guess I should just keep doing that.” What about this segment?

Jodi Wellman
Yeah, I love what you’re saying. So, I have quadrants like any good empirically based situation has quadrants, and so you are in…

Pete Mockaitis
As a former consultant, absolutely, they do.

Jodi Wellman
I know, exactly. You got the Bain in you, right? So, you’ve got widening your life with vitality is one dimension, and that’s literally the idea about, “How can I add more fun and interest and experience and cool stuff and pleasure and happiness?” Okay, so for many people who have really busy profound jobs, this is the dimension and, in fact, this actually is where most people in my research will identify as.

They’ll say, “I’ve got enough meaning in my life but I need more of this widening vitality. I need more fun. I feel like I’m not going out as much as I used to do the fun things in the restaurants, or going to a concert, or trying that new printmaking class, or the things that might feel kind of cool and make me feel more alive in a different way, rather than maybe the more one-dimensional existence I’ve been living, which is like rocking my business.” So that’s just one axis is widening your life with vitality.

The other one is deepening your life with meaning, and that is that sense of having a purpose, being connected to people, maybe something bigger than you, like in the spiritual realm. It’s defined as kind of doing good, as opposed to just feeling good. And so, when you mash these together, you’ve got four quadrants.

Pete, you are in what I call the astonishingly alive category, which I know, it’s a big word. I know, but here’s the deal, because why this is, is that you are, you seem to be, you’re living a good life where you’re plus, anywhere positive, even if it’s 0.10 on meaning, and plus on vitality, and so you’re in a good place. There are a lot of people out there, a majority, because, by the way, my research is clear, like 11% of people identify in the astonishingly alive category currently.

And so, most people are in that zone of like, “My job’s meaningful,” or, “Rearing my kids is meaningful, but I’m so freaking bored.” Or, it could be the reverse, which is, “I am having fun. Like, I’m out there. I am traveling. I’m on the yacht, but I go home and I feel like I’m an empty hollow shell. Like, what am I doing this for?” So, there are variations on those themes, but I don’t want to say now that there’s no fun for you, that you can’t do more with this.

Pete Mockaitis
“You’re done.”

Jodi Wellman
No, exactly. Cash in your chips. No, because here’s why. This is why you do this podcast. You’re in a good situation, you’re living life, and yet you are yearning to learn more. You want more. So, nobody I know who’s in the astonishingly alive category is just content to put your feet up and be like, “We are done here.” You want more, and so that is where I do think some of these exercises can be useful.

So, for you, counting your Mondays may not be resonant in a way that you’re like, “No, but I’ve done cool things.” That’s what we’re looking to get to, is that feeling like, “I killed it.” Like, if you got to the end, you’d be able to say…

Pete Mockaitis
So much depth, Jodi. Like, “You’re just going to die.”

Jodi Wellman
That’s where you’re at, like, “Okay, fine. I nailed it. Like, I lived this life. I extracted it. I did it.” You might be able to say that now, and yet, there are also things where if you did play the game with me about the deathbed regrets, or if you knew you had 18 months to live, what would be things that you would, all of a sudden, think, “Oh, I want to do that”?

Those are all just cues and clues to either yearnings or inklings that you might want to get moving on now, and I call them pre-grets. I know it’s super cheesy, but, like, if you identify a regret, you might be like, “Oh, man, I always wish that I had volunteered at that library,” or “I always wish that I had gotten back to playing the violin,” or fill in the blanks. There’s no shortage of examples.

That’s an example of like, “Hey, the good news is, last I checked, you still have a pulse, and if you really want to pick up the violin again, like, dude, it’s yours to pick up!” And then you just get to be the one to decide, like, “Eh, it was a passing fancy, no big deal. My life is great without doing that,” or, “Yeah, you know, I would feel proud of myself if I actually did pick that up,” or go and read to kids from 4: 00 till 5:00, Tuesday evenings, whatever it is. Those are opportunities, I think, to just add even more astonishment to your astonishingly alive life.

Pete Mockaitis
That’s really cool. And I like that notion a lot in terms of with the two axes. I’m thinking of a buddy he’s doing a lot of cool things. Like, yeah, he’s into drumming in a band. He’s brewing beer, and going to beer-tasting events, and like golfing and improving his golf. And then his mom said, this is like a very mother thing to say, she’s like, “Oh, you know, all those hobbies aren’t really a vocation.” He’s like, “Oh, that’s heavy, vocation.”

But, yeah, that sort of speaks to meaning, and there’s some truth to that, like all the fun and games with these activities can leave you feeling hollow and/or you might say, “No, I’ve got the dream family, but, oh, my gosh, when do I get to get out of this home and just be wacky”?

Yeah, so two dimensions, you can widen, have more fun widening your vitality, but you might feel hollow, or you can be super fulfilled, but, “Ooh, where’s the fun?” And that does remind me, yeah, I guess the things that are sort of left undone, I mean, some of them I’m just sort of pursuing, like, wouldn’t it be kind of cool to be lighter and stronger at 41 than I was at 21? Well, I’m on my path. I think we’re getting there and it’s sort of exciting to feel the progress from like a fitness perspective.

But then there’s also things that just sort of got left by the wayside, like, you know I always thought it would be cool to learn how to sing, and I’ve never really done that very well. Or, I’ve always been mystified by when I go bowling, which is rare, like one throw of the ball is a strike, the next is a gutter ball, and I don’t think I did anything different. Like, what’s behind that?

Like, I thought it would be fun to spend a day with a bowling coach for no reason, just to solve this plaguing mystery, but, like, though I may only go bowling three times a year for the rest of my life, and it doesn’t matter if I win or lose to me in the least.

Jodi Wellman
Right. This is the cool thing. You are giving examples that I think we, in our rational brains think, “But this isn’t really a thing, is it?”

Pete Mockaitis
Yeah, it doesn’t really matter.

Jodi Wellman
And we can call it corny. And that’s one of the things I notice actually in the workshops and work I do, is that people will feel the need to kind of explain away or say, “I don’t even know why I want to do this, but I do,” and it’s like we just have judgments about things. And I’m here to say there’s nothing that is too small or silly.

Because when you look at the span of your life, and remember, I’m the one that gets fanatical about calculating time, usually calculating it backwards, but every single moment of our lives is a little tiny fragment, whether it’s a five-minute or 10-minute, or a bowling excursion, or going out for Thai food, or spending time in a meaningful conversation with a colleague, they’re all just 30 minutes attached to each other.

And so, in our lives, we underestimate that if I was to take, “Hey, what if I did book a bowling guru session?” First of all, that sounds to me like it would be hilarious, and I’m always a big fan of having a good story to tell later. But that could be a thing. It’s a fun thing. Now, this is an example you could probably whip up, and this is what I do in workshops with people.

It’s like, “Get your list going. The things you might come up with first may not make your cut, or you may find it interesting today, and then tomorrow, when you’re seeing the light of day, or you’ve ranked ordered other things, you think all that, “Meh, you know what? I don’t really need to go to the Florida Keys, whatever.”

But at some point, when you have a working list, it gives you the actual solid chance to make choices about your life. Because right now, in the absence of having something that’s concrete, like your list of things that bring you joy, your list of things that would be cool to do, that again I like to organize them on those axes, about fun stuff, deep stuff, vitality, meaning. But now at least you have a menu to choose from about how to design your life.

And life will pass us by. We know this full well. We get to the weekend and, well, first of all, we’re always glad it’s the weekend. But we get through our weeks and they feel like blurs. It’s a very strong signal that we aren’t doing anything that’s unique or different with our time. And in order to even just create the perception of time slowing down so that your 1,822, or however many Mondays you have left, are well spent, it’s about being super conscious and saying, “You know what? I’m going to book that bowling lesson.”

Or, “You know what? I am going to go and plan that road trip that I’ve been talking about for ages.” Or, “I am going to finally schedule that team retreat that I’ve been dreaming about but I just like, am I an all talk no action kind of person? No, I’m going to just book it because it’s on my list, and I’ve said like this is something that I would feel really cool if I did. Would I regret it gravely on my deathbed? Maybe, maybe not.”

But the point is we need to start capturing some of these desires because, otherwise, they will float away and we’ll get focused on the things that are sometimes important, but mostly urgent, Covey style, and the next thing you know, it’s three years later and we’re not any younger. So, this is just really about getting deliberate with what it might take to make a life worth living.

Pete Mockaitis
Yeah And, Jodi, I think as folks go through this exercise, they could have moments of inspiration, like, “Yeah, these are all the cool things I’d love to do.” And then disillusionment in terms of, “Oh, but you know, I got to pay the bills, and we got the mortgage, and the kids need these things. And I can’t just abandon my duties and responsibilities.” So, we get excited and then there’s a dose of reality and practicality that’s like, “Wah, wah.” So, how do you deal with those?

Jodi Wellman
How do we deal with that? I am fanatical about making sure that at least, like, do a list of 30 things, 25 at least have to be things that are very doable in a day or a week. So, it needs to be within your resource plan. Like, it can’t be, “Oh, you know what makes me really happy is when I am sailing around the Mediterranean.” Yeah, you and everybody, but that’s not going to be likely. Like, I’m looking for things that are actually very bite-sized on your list. Like, for many people, it’s that they go for a walk on a Saturday morning in the forest preserve.

Like, last I checked that was free. Okay, maybe you have to pay for parking. I don’t know what we’re talking, like five bucks. And sometimes I know busy parents are like, “Dude, when was the last time you had a Saturday morning free?” But I would still challenge you, and say, “Do you have 35 minutes to go and sneak that into your day?”

Identifying things that give you, again, small little bouts of joy. Like, for some people, it’s as simple as, I’m looking right now, of course, at a book. And this comes up a lot when I work with professionals. We read a lot of business books, as we should. They’re amazing. Lots of cool ones. Lots of great self-development books.

And yet, it is a real source of almost guilt but joy about people saying, “I would just love to read a fiction book for a change,” or, “I would love to read a biography, just something kind of mind-expanding.” And that is an example where, what if you read a chapter in the morning over coffee and your piece of peanut butter toast, and you just shook up your routine a little bit?Because we haven’t even talked about novelty, but like having variety in our life is one of the lowest-hanging fruit options out there to shake up our lives, and add just a little bit more, again, of that vitality because we just get into routines. And we’ve been trained by lots of really smart thought leaders that habits and routines are the way. And I’m going to challenge that because I think that it is because we get into the rut, and one of my favorite quotes is by Ellen Glasgow, “The only difference between a rut and a grave are the dimensions.”

Like, we will routinize our lives to the point where they’ve lost sort of the flavor. It just becomes, “I know what I do on Tuesday mornings. I go into the office. I nod at Marcy. I get my coffee. I do the report. I have a status update meeting at 2:00 p.m. and then I go home.” Like, the shaking things up even in ways that we will, again, underestimate the value of, like, going outside.

I just heard from somebody that was at a workshop. They decided to go and spend part of their lunch break walking to a little food stall because they were in a bit of a funk, like, “Let me go walk to a food stall, shake it up a little bit.” They got a taco. Again, we’re not talking about big bucks to live a life that feels really cool, and, like, “Oh, interesting. This is like a new area. I’ve never been here. There was a little bit of sunshine. And I got out, and I came back, and I have a new lease on life to attack my afternoon.”

And those are small things where, again, we’re not talking about doing the bucket list about you have to move to Paris, and you have to divorce your deadbeat spouse, and you have to make these massive plans, like change your career and go back to school. If you feel the urge to do those things, don’t not do them. But for most of us, it’s not about the grand sweeping gestures. For most of us, it’s about deliberate little tiny things that we can pepper our days with that will add up to a life that feels more lived than one that just, again, was like a glossed-over, zombie-version of the life that I think we all deep down really want to be living more alive.

Pete Mockaitis
All right. Jodi, this is powerful stuff. Tell me, any other do’s and don’ts or things you want to mention before we hear about your favorite things?

Jodi Wellman
Well, definitely, the biggest do of all is do befriend the Grim Reaper. He will take your last breath away in the end, and so I understand the need to keep a distance, but he is absolutely the portal to living like we mean it. So do keep him close by, being aware, count the Mondays. And I’m going to reiterate what I just said. Like, don’t underestimate that small things matter and pick one small thing to take action on. We know this through every business adage we’ve ever found, every to-do, every self-help to-do. It’s like, don’t try and take on the world.

If you can blow your life up and start something. I know a client who said, “I’m leaving my job.” She’s in New Jersey. She’s like, “I quit. I moved down south and I’m opening up an Etsy shop.” That was a lot of life change in an instant, but for her, she needed to make a big signal to herself. But was it like that for most of us?

No. It’s like, what is one thing you can do by the end of this week that is going to make you feel just a little more alive? Is it making a new playlist? You know, is it pulling out the spice drawer and being like, “Oh, my gosh, when was the last time I used garam masala?” Or is it calling your old friend from college and being like, “Dude, we keep talking about getting together. When are we going to…? Okay, October the 9th? Booked.” Like, do a thing that makes you feel like you voted to live. One small thing.

Pete Mockaitis
All right. Now, could you share a favorite quote, something you find inspiring?

Jodi Wellman
Oh, my gosh. Hunter S. Thompson, “Life should not be a journey to the grave in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming, ‘Wow, what a ride!’”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Jodi Wellman
I’m always a fan of the research that reinforces death reflection helps us be more grateful. So not death awareness, which is just seeing a funeral procession go by. That does freak us out. But, actually, stopping and thinking, “Huh, I have this many Mondays left,” being thoughtful. And then what that does is it does make you more grateful for not just the experience of being alive but for the good things in your life. So, death reflection pays off in multitudes.

Pete Mockaitis
All right. And a favorite book?

Jodi Wellman
I would say anything by Irv Yalom. Y-A-L-O-M. He’s a psychologist that does really cool work. So, Staring at the Sun is a really good example. And it’s this idea about being willing to contemplate mortality.

Pete Mockaitis
Yeah. And a favorite tool?

Jodi Wellman
I’m going to come back to count your Mondays and keep some sort of talisman nearby, they will be your reminder about your fabulous temporariness.

Pete Mockaitis
All right. And a favorite habit?

Jodi Wellman
No habit. Remember, habits dull the edges of our existence.

Pete Mockaitis
I love the multiple perspectives here. And a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Jodi Wellman
This idea that sometimes the fear of death is rivaled only by the fear of living.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jodi Wellman
Thanks for asking. I’m over at FourThousandMondays.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jodi Wellman
Yeah, think about your legacy. How do you want to be described when you’re long gone? Not just because you died. Maybe you got promoted. Maybe you got moved to the fancy office in the Southwest. Go do that. How do you want people to think of you when you’re gone? Oh, and, yes, at your funeral. And that is the reverse way to engineer a life that you love and that you are proud to be living.

Pete Mockaitis
All right. Jodi, thank you. This has been very, very fun. Jodi, this has been aliveness-boosting. I wish you 1,800 plus joyful Mondays.

Jodi Wellman
I super appreciate it. Thanks for this time well spent.

1019: Achieving More with One Bold Move per Day with Shanna Hocking

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Shanna Hocking shares transformative mindsets to help you advance your career and achieve your goals.

You’ll Learn

  1. How daily bold moves increase confidence
  2. Powerful mantras to keep self-doubt at bay
  3. How to stop dreading difficult conversations

About Shanna 

Shanna A. Hocking is a leadership consultant and coach, fundraising strategist, speaker, and writer. Shanna spent 20 years in fundraising leadership at the Wharton School of the University of Pennsylvania, Children’s Hospital of Philadelphia, University of Alabama, and Duke University.

She is the author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential. Shanna’s expertise has been featured in Harvard Business Review, Fast Company, Fortune, Wall Street Journal, The Muse, and Harper’s Bazaar UK. Shanna was named a LinkedIn Top Voice in 2024.

Resources Mentioned

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Shanna Hocking Interview Transcript

Pete Mockaitis
Shanna, welcome.

Shanna Hocking
Pete, I’m so glad to be here together with you.

Pete Mockaitis
I am so glad to be here as well. I think you’ve got so much really cool wisdom associated with career advancement and strategy and wise goodness, and I’m excited to dig in.

Shanna Hocking
Great. Let’s do it.

Pete Mockaitis
Well, could you kick us off with a particularly surprising or counterintuitive insight you’ve come to about us professionals trying to advance? What’s something you know that most of us don’t?

Shanna Hocking
Well, I’d like to believe that my job is to bring out things that people already know about themselves and maybe just need that encouragement. So, I think people need a reminder that they belong exactly where they are. We get to the table, the role, the seat, whatever it is, and then we start to think that maybe we didn’t belong there in the first place because it’s new and it’s challenging us. So, I think the reminder I want to give is that you belong exactly where you are and you’re meant to be there right now and your voice is important.

Pete Mockaitis
That’s very encouraging and hopeful. And I’m curious to hear, what happens if we don’t have that message in our hearts and minds, and we think something’s amiss? What are the implications for us in terms of how we show up and advance or fail to advance in career?

Shanna Hocking
Well, I think, first, it’s very important to say that most everyone feels this feeling when they’re in that role. It’s very normal. And so, if that’s something that you’re experiencing, you’re okay, you’re still in the right place. I think what happens if we don’t hear that voice of encouragement or that peer mentor or mentor to support us, we start to let that voice become much bigger than our expertise and our initiative. And we miss a chance to shine, to share ideas, to add value, and then, really, we are missing out, but so is our workplace.

Pete Mockaitis
Okay. And can you share us, you’ve got a book called One Bold Move a Day, which is fun. I like bold moves.

Shanna Hocking
One Bold Move a Day is a message to you that you can achieve all of your personal and professional goals through a single intentional and meaningful action that you choose for yourself each day.

Pete Mockaitis
I like it. You’ve done this before, Shanna.

Shanna Hocking
I have done this before, and I really love telling this story about bold moves because people hear those words, bold and move, and they make a decision about what that means. And a bold move, as I define it, is a meaningful action that helps you move forward, learn, and grow. And with that mindset, you can see how this is attainable for you and worth trying.

Pete Mockaitis
I like it. And it also feels manageable and yet also meaningful and potentially transformative when strung together over many days in consecutive sequence. Could you share with us a cool story so we can get a taste for what exactly is the transformation that might be in store for us if we do one bold move a day?

Shanna Hocking
Sure. Well, I was delivering a workshop at a university this week, and I had been on campus with this team before, and at the break someone came over to me and she said, “Shanna, I had been waiting to tell you that I made my bold move.” And for her, there had been something she had been reluctant to do. I mean, every one of us has that thing on our to-do list that we need to do or want to do, but we feel hesitant for whatever reason.

Maybe we’re anticipating a negative outcome, or maybe we’re unsure if we have the capacity to do it, or we just really put it aside because it’s not our favorite thing to do. And so, she used this framework as the motivation to do the thing that had been on her to-do list for a very long time. And after she learned it, she felt compelled to make that bold move the next day.

And it was really meaningful for me to hear that story in real time from her because I think it’s important for us to realize that a bold move can be the big billboard moment in our career and in our life, or it could be just that thing on your to-do list that you need to move forward.

Pete Mockaitis
Okay. Well, can you tell us what was that thing and what happened as a result of doing it?

Shanna Hocking
Sure. So, for her, she needed to reach out to someone to have a conversation, and I think we often think about these as difficult conversations, and so when we put that kind of language on the anticipatory feelings about the conversation, we create these self-doubts and worry in our mind that it might not go well.

And the bold move framework reminds us that it’s an opportunity to grow and learn from it, and so I like to redefine this as an important conversation to have. And when she was able to do that, she was able to move forward a project that had been stuck because she put herself out there and followed through. And even if it hadn’t gone the way that she wanted, she would have learned something from that experience.

Pete Mockaitis
I love that example so much in terms of reaching out to someone to have a conversation that you’ve put off. And I’m thinking there have been times in my life I could think of, there were two key emails, and I thought, “Oh, you know what? If I could set up a partnership with this person, that could just be so huge.” And I thought, “Oh, but he’s such a big deal. I don’t know. Like, why would he pay attention to little me?” and, “Well, hey, it can’t hurt.”

And so, I put it off. I put it off, and then I did. And that led to, literally, a partnership with thousands of hours of coaching and then hundreds of thousands of dollars in revenue.

And I almost didn’t do it because I got scared, or thinking to myself, “Oh, no, it’s not going to go anywhere. Why bother?” or, getting too perfectionistic with it. It’s like, “Okay, this could be huge, so I really got to make sure this message is the most amazing thing ever,” but then, “Oh, but now it’s too long. No one wants to look at that wall of text.” And so, so back and forth, and yet, that was massive.

And then another time, I read an article about someone who had a cool business in the Wall Street Journal, and I was like, “Huh, you know, we could help you guys with that.” And so, I thought, “Oh, I don’t know, this guy is, you know, a founder/CEO of a billion-dollar company. He’s probably going to ignore his messages.” The same thing! You think I would have learned my lesson, but over a decade later, I guess I forgot. It’s like, “You know what, let’s just go ahead and do this thing.” And then, like, 14 minutes later, he’s like, “Yeah, we should talk to our VP of whatever.”

And so, we got the meeting and, hopefully, that works out. But, yeah, I like what you’re saying there. It’s, like, one bold move a day, that is attainable, writing a tricky email or reaching out to someone that you kind of been a little skittish about or procrastinating, can really be transformative in terms of the doors that it opens up.

Shanna Hocking
Yes, and I love both of those examples. Do you happen to remember, Pete, what motivated you to do that most recent bold move that you told us about?

Pete Mockaitis
Well, it’s funny. It’s really silly and idiosyncratic, but I’ll share it with you anyway. I was fascinated by Kalshi.com, in which they gained regulatory approval to enable people to, essentially, bet on the election. And I was like, “Wow, this website is so fascinating. There’s all these things that you can bet on. Everyone, be very careful. Don’t get carried away.”

And so, I was getting carried away in terms of, like, you could bet on the weather, and I was like, “Oh, well, how could I get an informational edge about the weather? Where are some personal weather stations I could access that other people don’t know about?” And so, I was kind of getting obsessive about this, and I came to realize, “You know, Pete, even if you, like, clean up on betting on the weather, you’ll be so much better off just spending that time obsessing about and figuring out stuff to make your businesses work better.”

So, I was having a conversation with one of the executives, and I said, “Hey, so you knowing me and my strengths, like what should I be obsessing on that can improve our business and that’s not the weather because this is not really healthy or valuable?” And he’s like, “Well, how about partnerships?” And I was like, “You know, I read something about partnerships, and I had this idea. Let’s go ahead and do that.” So, it was sort of sharing that with someone else.

And I guess maybe there’s a little bit of vulnerability there too, it’s like, “I realize I’ve been wasting my time and life. You tell me how I might spend it better,” and then that kind of brought the idea right back up to the surface.

Shanna Hocking
Well, I think what’s so interesting about the way that you did this is that sometimes we go down a path, we don’t even know we’re going down this path maybe too far or wherever we are, and the power of having someone in community with us to offer reflection or insight about either a different path we need to go down or a different way to look at that path. And I think that that’s really true of bold moves. People may never know the bold moves that we make unless we share them, and there’s a lot of power in doing this together with others that you care about and care about you.

Pete Mockaitis
Well, so could you help us think a little bit more about these bold moves? It seems like one category might be reach out to somebody or do the thing you’ve been procrastinating. Can you share with us any other guiding lights or shortcuts which might suggest, “Here’s a likely valuable bold move for you”?

Shanna Hocking
I would say that it could be sharing your idea in a meeting, or giving difficult feedback to your boss or another senior leader when you have a different perspective that’s important to share. Connecting and meeting with your mentor is a bold move, whether that’s a peer mentor or an aspirational leader that you’d like to be more about.

Learning is a bold move. Saying, “I have something that I can contribute to the world, but I have greater capacity to learn about it,” that’s a bold move too. And so, this reframe is, “Oh, not only am I able to do this today, but I’m going to give myself credit and celebrate the progress that I’ve made once I’ve done it.”

Pete Mockaitis
I like that. And so then, how do you think about the time? If one bold move a day, is there a place on your calendar where it’s like, “Okay, 10:30 a.m. It’s bold move time,” or how does that go down?

Shanna Hocking
Well, I’m not quite as formal as that because I really think that once you adopt this practice, there is the idea that you have to open up those doors to make them happen, and if that works for you to say, “At 10:30 a.m. I’m going to do this,” that’s great. Over time, you’re going to see doors open, and the question is, “Are you going to walk through it?”

And so, what I mean by this is you’re in a networking conversation with somebody at a conference or a work gathering, and they say something that you think, “Should I add this comment? Should I ask more about this?” And that momentary decision that you are considering and the choice that you make accompanied with it is potentially your bold move of the day.

So, you can’t plan that that’s going to happen at 10:30, but you can say, “When I walk into this networking gathering at this conference, I’m going to walk up to someone and talk to them,” first bold move, “and maybe I’m going to ask them a question about something that interests me that they might want to share more about,” and there’s the second bold move of the day.

Pete Mockaitis
That’s really cool. And one of the top things our listeners say they want to improve on is confidence, and confidence is tricky, because that could mean one of several very specific things. But if we were to generalize a bit, it would seem that continually doing these bold moves is probably one of the top practices for growing a general sense of confidence, self-belief, self-efficacy, “Hey, I can do some things here.”

Shanna Hocking
So well said. People often say to me, “Shanna, I don’t feel confident enough to make this bold move.” And just like you’ve said, I remind them that confidence comes from taking action to move you closer to your potential. And so, in making that bold move, no matter what the outcome is, you’re building your confidence.

Pete Mockaitis
Okay. And share with us, in the moment when we have those fear or impostor-types of feelings and emotions, how do you recommend we power through?

Shanna Hocking
I find it really helpful to have a mantra to power through, particularly if you’re going to walk into a situation or be faced with a situation that you anticipate will either cause you to shrink back or not speak up, and there’s a whole host of mantras that might work for you. “One bold move a day” is a great one. I really like to say, “I will achieve more than I ever thought possible.” And that kind of reminder in the moment of, “Can I possibly do this?” helps me to move forward and make my bold move too.

Pete Mockaitis
Yeah. Can I hear some other mantras that are really helpful and resonant for folks?

Shanna Hocking
Sure. Well, I’ll tell you a story about a mantra that could be applicable, depending on where you are in your career. If you’ve just stepped into a new role and you’re feeling those feelings we’ve talked about already, Pete, about, “Do I belong here? Can I do this?” you were hired for a reason. And so, there have been points in time in my career where I made this level-up moment. I’m into my first managerial role, for example, and I thought, “I can’t possibly do what is being asked of me in this moment right now.”

And so, I looked in the mirror and I reminded myself of my title and my role, and that alone gave me the confidence to say, “Oh, yeah, no, I am a big deal and I can do this.” So, that’s another potential mantra that might work for you in the moment to remind yourself someone chose you for the role that you’re in.

I really like to think about mantras that motivate you. So, if you’re motivated by gratitude, if you’re motivated by celebrating progress, then you can say, “I will learn something from this and I will celebrate afterward no matter the outcome.” Or you can say, “I’m so grateful for all I’ve been able to accomplish, and I know that I can achieve more.”

Pete Mockaitis
Yeah, that’s good. I imagine this could take so many fun flavors in terms of as many unique people and messages that we find resonant, you know, there could be plenty. And I’m wondering if you have a system or process by which you recommend people go about unearthing an effective mantra for themselves?

Shanna Hocking
I find that mantras are often things that come to us. There are things that we hear from other people or we read in a book and it’s the kind of thing you write into the margin or you write down on a Post-it note or in your phone, and you’re like, “That works for me.” What version of that worked for you? What motivated you? What did it make you want to do? And then, can you apply that directly or adapt it to create the mantra that will be the one that you can most rely on?

Pete Mockaitis
Oh, I like that. You could catch it from any number of unlikely sources. I’m thinking, once I was watching this goofy reality TV program, and some guy was trying to psych himself up to ask for a date, and he said something like, “You’re alive for 14,000 more days, and this will not be the one that you look back on and are disappointed,” or something like that. Like, it was intense, like, “Whoa, this is life or death, there’s a limited number of days,” and that’s true, we do have a limited number of days.

And so, he brought that, and, sure enough, he asked for the date, and it worked out, so great job, reality TV guy. So, yeah, just sort of maybe keeping our antennas up for where those bits of inspiration can come from, or maybe where they’ve come from in years past, but maybe we’ve forgotten, from a favorite book or movie or whatever.

Shanna Hocking
Love that. I think that there’s lots of inspiration that we can take in everything around us if we’re looking and listening.

Pete Mockaitis
Okay. And you recommend folks adopt a few key mindsets. Can you expand upon these?

Shanna Hocking
Yes. So, the bold move mindset is the foundation for making your bold moves each day, and the bold move mindset is made up of four individual and complementary components. The gratitude mindset, being grateful for all you have and all you are. The happiness mindset, reminding yourself that happiness does not come when you reach success. Every day, you are working towards something that’s important to you, and that’s what’s defining your happiness.

The progress mindset, celebrating every step of this journey and honoring what you’ve learned along the way. And the “and” mindset, the recognition that you can experience two different things at the same time, such as joy and challenge, and embracing that you are more than one thing at any given time.

Pete Mockaitis
Wow, those are powerful and grand. Do you have any pro tips on how we might cultivate these effectively?

Shanna Hocking
I think the gratitude mindset is a very approachable way to start. Lots of people talk about gratitude, Pete, and the very first time that I read about this and heard about this, I was reluctant to try it. I’m way too practical and way too actionable to think that a gratitude journal was going to change my life. And the idea of writing down three things each day that I was grateful for gave me the pause to think about what I’d already been through and what I’d already learned, and accept that and accept myself.

And I have found that that is a great place to start, and starting to figure out how the bold move framework can apply to you, and whether you do this in the morning or the evening, it doesn’t matter. It is the idea of saying, “I’m grateful for what I have in this day,” not the biggest things that we’re grateful for every day, but, “Today, what am I grateful for?” And that comes with accepting yourself and giving yourself credit too.

Pete Mockaitis
And, Shanna, I’d love to get your perspective when it comes to gratitude journals. I’ve done this exercise off and on at times, and what’s interesting is sometimes it feels very perfunctory, like I’m checking the box, “I’m grateful for this. I’m grateful for this. I’m grateful for this. And so, yep, those, in fact, I objectively, logically understand, these are blessings, and it is good to have them. That is special and rare, and, thusly, gratitude is an appropriate response.” It’s almost sort of like robotic.

And other times when I’m doing the gratefulness practice, boy, I’m really feeling it, in terms of like, “Wow, this is just, wow, a tremendous blessing.” And my heart is open and expanded and I could see how this leads to all sorts of benefits and sort of health outcomes and goodness that they say happens when you do a gratitude journal.

So, do you have any perspective on that? When doing the gratitude thing, sometimes I’m really feeling it, and sometimes I’m not, I prefer to be feeling it more. How do you think about that?

Shanna Hocking
Well, I think it’s a really good point because, again, I was the reluctant person when I started this too. And what I’ll say is, at the very beginning, it might feel like a to-do list item that you have to check off, and there was a transformation for me that happened when I realized that it was okay to be grateful for getting to visit my favorite coffee shop. There was nothing silly or mundane about that. It was a recognition of something special that happened during the day.

And like any practice, if we only do it when we’re feeling like the top of our game, then it’s not going to become a habit that will outlast the difficult moments and the difficult days. If we only write when we’re in flow, then we’re not going to be able to be a great writer. We have to be able to do it even when it’s not coming as easily because it’s the practice of the work that we’re putting in.

So, with gratitude, if it’s feeling like, “Today’s not my day for me to recognize these three things for myself,” then practice sending it to someone else, “Pete, I really value that you invited me to be on your podcast. And I especially value your vulnerability in our conversation today. I just wanted to tell you that I thought it was great.” Then I’m expressing gratitude to someone else and I’m still getting the power of that feeling for myself, and I’m sharing the joy with someone else.

Pete Mockaitis
Okay. That’s nice. And how about the progress mindset?

Shanna Hocking
So, the progress mindset for me formed because I was so busy going on to the next thing, the next goal, the next close, the next outcome, the next job title. And every time I got to that milestone, I would high-five myself, but then I’d be like, “Okay, what’s next?” And when you’re constantly waiting to get to this next thing, you’re not being present in the moment, and that’s what I experienced for myself. And I was really hard on myself, and I still am, I have to work through this.

So, what can I do to celebrate the progress that I’ve made? I haven’t finished the project. We don’t have to wait till the end for a celebration. You need to celebrate the progress along the way in order to be motivated to keep going. This is particularly true if you’re a people leader. How are you celebrating progress for your team members so that they can navigate the challenges and keep working through them, and see what the outcomes will be even if it’s not the way that they hoped or planned?

Pete Mockaitis
That’s nice. And tell us, when it comes to team leading, one bold move I’ve discovered is the bold move of letting go of some things, and asking another colleague to take it on. And delegation can be challenging in terms of, “Oh, no one can do it as well as I can do it,” or you have some fears, concerns. Can you share with us any of your top tips when it comes to delegating, letting go, empowering others?

Shanna Hocking
Well, I will say that no matter where you are in your career, whether you are working together with an intern or a colleague, or you are a chief executive, delegating is a learned skill and it requires practice. I think that the very first tip in understanding how to approach delegating is changing the mindset from, “I can’t do it all,” or, “I’m not good enough, and therefore I have to do this,” to, “What opportunities can I create for other people around me to learn and maybe get to the place where I am? And how can doing this allow me to focus on my best and highest use of time, which allows me to contribute more to the world?”

That mindset shift is so important. I often hear people trying to hang on to doing it all because they think they’re supposed to. And then from there, it’s really understanding what is important to other people to achieve, and, “How can I help them do this? And how can I help create opportunities for learning? And then how can I communicate clearly about what is expected so I can set someone up for success in this process?”

Pete Mockaitis
Well, these things make great sense in terms of a great mindset to have going into it as well as some principles to follow, to have that be more likely to be successful. Can you share with us any nitty-gritty do’s and don’ts within this?

Shanna Hocking
Absolutely. The first thing to know is that if you’re going to delegate something to someone, you cannot micromanage them throughout the whole process if you want this to be successful for you or for them. So, in the beginning, it might take an extra 10 minutes or 15 minutes to say, “Here’s where the outcome is that we’re working toward. Here’s how frequently we’re going to talk about progress. Here’s how you can reach me when you have questions. And we’ll look forward to seeing how this goes along the way.”

But if you say, “Here’s the project. I want you to work on it,” and then every couple of days you’re like, “How’s it going with this? What’s happening with this? Where are we with this?” What you’re saying to someone is, unintentionally, “I don’t trust you. I don’t believe that you have the capacity to do this on your own.” So, having that conversation up front gives clarity to all roles of people who are involved.

The other thing is, it doesn’t mean you’re letting go of everything entirely. Especially if you’re a people leader or if you’re delegating a project to an intern, you are responsible for that outcome, too. And so, that clear communication just creates more clarity for everybody who’s involved in the process, and then you can experience a different kind of pride, too, in seeing someone that you’re working with being able to achieve something and feel good about it for themselves. I think that’s really where growth comes as a leader.

Pete Mockaitis
Okay. Well, zooming out, tell me, Shanna, any other key things that make all the difference when it comes to career advancement and wisely navigating things?

Shanna Hocking
Something I often encourage people to consider is how to lead from where you are. I, fundamentally, believe that everyone is a leader. Your leadership is not about your title or your authority, it’s the energy and purpose by which you lead yourself and serve others each day. So, no matter where you are on the org chart, you have both an opportunity and a responsibility to lead in the workplace.

Pete Mockaitis
Okay. Well, any final things you want to make sure to mention before we hear about some of your favorite things?

Shanna Hocking
As you are starting on this bold move journey, as I call it, a bold move can be quiet. When you’re talking to two people like us, Pete, right? You and I make a living by being out in public and doing a lot of things to encourage others, and it might seem like, “Well, that’s great for Shanna and Pete.” So, a bold move is defined by you, and it might be quiet, right? You do not have to be extroverted in order to achieve this. You have to be committed to your own success. And I hope that that’s the encouragement to get started on this journey.

Pete Mockaitis
Oh, thank you. Well, now could you share a favorite quote, something you find inspiring?

Shanna Hocking
“Luck is when preparation meets opportunity.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Shanna Hocking
So, I will share with you that the research study I’m talking about most frequently recently is about your team’s collective strengths. So, the study came out last year, and what it’s showing is that when you identify individual strengths and talk about how to leverage those strengths collectively and trust each other’s strengths in the workplace, you can create a high-performing team.

Pete Mockaitis
Okay. Do we know how to do that or how to not do that?

Shanna Hocking
Well, I lead a workshop on how to do that, so we definitely know how to do it. It is a self-discovery conversation and also a team collective about, “What do we do well? And how do we do it well together? And then how do we apply that?” You can think about this in terms of a project. There’s probably something that you can contribute to a project right now that is going unnoticed in your workplace because maybe it’s not something you talk about frequently or it’s not related to your job title.

But if you can say to your manager, like, “Here’s a strength, a way I would like to add value to this project,” you might be able to unlock some piece of this project that’s been stuck and also your own potential.

Pete Mockaitis
All right. And a favorite book?

Shanna Hocking
My very favorite book to recommend is, What Works for Women at Work by Professor Joan C. Williams. That book changed my life, and I have given it as a gift to many women that I mentor.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Shanna Hocking
I just got trained in the Hogan Assessment in order to be able to help leaders understand themselves and their teams better. So, I’m looking forward to using that tool in order to do my work.

Pete Mockaitis
And a favorite habit?

Shanna Hocking
I’d say probably gratitude, right? I think it is the most approachable way for any of us to be able to celebrate who we are and where we are.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Shanna Hocking
When it comes to one bold move a day, people often feel inspired by the idea that you get to choose what your bold move is every day and nobody else gets to judge it.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Shanna Hocking
I’d love to connect with you on LinkedIn where I share a lot of leadership insights and, also, I send out a weekly newsletter, which you can find on my website, ShannaAHocking.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Shanna Hocking
Well, Pete, I think we’re going to challenge people to make their one bold move a day because it will make the world a better place, and it will help them to be the best version of themselves.

Pete Mockaitis
All right. Shanna, thank you for this. And I wish you many lovely bold moves.

Shanna Hocking
Thank you, and back to you.