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1128: How to Develop and Maximize Every Voice on Your Team with Jeremie Kubicek

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Jeremie Kubicek shares his innovative 5 Voices framework for empowering teams and maximizing potential.

You’ll Learn

  1. Why people development often fails
  2. How leaders unintentionally silence their best people
  3. Warning signs your team’s in the pit of despair

About Jeremie 

Jeremie Kubicek is a globally recognized speaker, author, and leadership expert dedicated to helping leaders multiply healthy influence and self-awareness. As the co-founder of GiANT Worldwide, he equips leaders and organizations to build cultures of trust, peace, and performance through practical systems of people development. 

Jeremie is the author of Making Your Leadership Come Alive and The Peace Index, and co-author of The 100X Leader, 5 Voices, 5 Gears, The Communication Code, and the newly released The Voice-Driven Leader: How to Hear, Value, and Maximize Every Voice on Your Team.

Resources Mentioned

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Jeremie Kubicek Interview Transcript

Pete Mockaitis
Jeremie, welcome back!

Jeremie Kubicek
Pete, always good to be with you.

Pete Mockaitis
Oh, it’s great to have you again. I’m excited to talk about The Voice-Driven Leader and people development stuff. And I got to know right from the get go, chapter one, why people development typically fails. Lay it on us, Jeremie. Why?

Jeremie Kubicek
Because we all know, it’s boring. It doesn’t really work. It’s developed in the wrong way. But, really, the main reason is because it’s driven from one voice to everyone else. It’s not hyper-personalized. And in today’s world, like, imagine if you could actually draft books, content, training, all based on the other person, not on you, we did it. Imagine that, and that’s what we’ve done. We built The Voice-Driven Leader to do that.

Pete Mockaitis
Yeah, that’s cool. Well, so let’s expand a little bit on about why it fails. You say, and I don’t know how much that was in jest because we both love developing people.

Jeremie Kubicek
No, it’s true. I think what I’d say is this, there’s a difference between development and training. And training is what most people will think of when they think, “Oh, I’ve got to go watch a course,” “I’ve got to go sit in a training session for a day.”

But the actual process is apprenticeship. And apprenticeship is a lost art in America. It used to be a thing. In industrial revolution, “Hey, if you’re a mason, we’re going to brick a wall.” There’s still masons, and there’s still HVAC, and there’s still all these people who do trades. Trades know what apprenticeship is.

But most of us haven’t experienced it like, “Okay, Pete, you’re going to come watch me. Just watch. Now, you’re going to watch me and help me. And now you’re going to do it. I’m going to help you. And now you’re going to do it. And we’re good, right?” And that’s apprenticeship. That’s the full development.

But in the computer age, it’s not like, “Hey, Pete, watch how I do this text message. Watch me do email. Do you see how I did that?”

Pete Mockaitis
“That was great.”

Jeremie Kubicek
It’s harder to do apprenticeship in the technological world. So, development suffers because we think we’re developing people by sending them to watch courses or do trainings. But it’s not necessarily the pathway, like a journey. And that’s what we’re trying to reinforce.

Pete Mockaitis
Yes, I think that is well said in terms of you can learn some best practices, some how to use a piece of software, some tips and tricks, stories of experience, but there’s a giant zone of learning that is like, “No, we just got to get into it, experience some stuff, and talk about it, reflect on it, and see the nuances of the itty bitty details.”

Jeremie Kubicek
Yeah, and it’s really, really like, “All right, you’re on my team.” It’s tied to, “Where are we going? Do you have role clarity? Do you know where we’re going? And do you know and understand my expectations of the job?” So expectations are a massive part of creating awesome jobs, like development of people.

You have to be developed through expectations, “Okay, Pete, this is where I want you to be. Here’s where you’re at right now. We just onboarded you. In the next month, all I want you to do is be with people, spend time,” you know what I mean? I’m laying out the expectations.

What do most people get? “Hey, man, here’s your desk. Here’s your manual. Watch a couple of these videos. See you later.” And then they get thrown in and then people start faking it, acting like they know what they’re doing. And then, all of a sudden, once they figure out that they don’t know what they’re doing, then they try to hide it, and then eventually they end up in this thing that we called in the book, we call the pit of despair.

And the pit of despair, let’s say you have thousand employees, you probably have 20 people who come and clock in in the morning, and they go, everyone goes to their workstations, they go down in the basement into the pit of despair, and they get down there, like, “Hey, man, how long you been down here? Yeah, who pushed you in? Oh, Tom? Yeah, Tom is a jerk.” And, all of sudden, everyone’s talking about Tom.

And it’s this pit where people literally, everyone’s working around these employees. But it’s what it is. It’s just unclear plan, unclear roadmap, and unclear expectations. And then the leader is not taking the time, not giving the vision, not actually doing the apprenticeship process.

Pete Mockaitis
Understood. Okay. Well, then is that what you would say is the core thesis behind The Voice-Driven Leader or how would you articulate the big idea?

Jeremie Kubicek
Part of it. Okay, so here’s the big idea. If you know who you are, is number one, know who the other person is. And when I say who, we say actually by personality, using the 5 Voices. So if you know who you are, using the 5 Voices, know who they are and their voice, then know where do you want to take them, what’s the journey they’re on, and then what needs to happen to get them to the next level.

So, you have the foundation stage, which is onboarding. You have the immersion stage, which is the development in their role. And then you have the empowerment stage. Now that means, “Good job. You’re doing it. I’m helping you.” Then there’s a multiplication stage down when they get really good at their job.

So a great leader is going to know who they are, who the other person is, and where to take them. The crux of it is, because of AI, we’ve built now 5 Voices AI. So if I know that I’m a connector, let’s say I know that you’re a creative. Well, a creative is going to go through that process completely different than a connector would and completely different than a nurturer or a guardian or a pioneer.

So if I know who you are, now I can speak your language to help you really understand and become competent in your job and your work faster. And so, here’s the core crux of the book. If I speak your language to develop you more than forcing you to only speak my language, then the chances of you developing are ten to one. And that’s it. Like, when I lived in Russia, I learned Russian versus forcing them to speak English. I had a lot of influence.

[In Russian] ”You speak Russian, yes? Do you understand? A little bit?” 

Pete Mockaitis
You sound influential.

Jeremie Kubicek

So now all of a sudden, if I speak Russian to someone, and they’re Russian, they’re like, [In Russian] “Oh, mother of God, do you understand?” And now I’m connecting with them because I’ve chosen to speak their language and go toward them not forcing them just to go to me.

Pete Mockaitis
Okay. Well, so we’re going to talk about these five voices. And so, Jeremie, help me out. In the universe, I mean, you’ve been around the game. You’ve been around the block. So, you got your Myers-Briggs, you got your DISC, you got your StrengthsFinder, you got your Enneagram, you got your Working Genius. So, can you help position for us, how do the 5 Voices sit in the universe of different ways we might categorize humans?

Jeremie Kubicek
So let’s go with a couple. Working Genius and StrengthsFinders are not necessarily personality. They are the strengths of a personality. So they’re not really personality assessments. Okay, so let’s separate those two out. Myers-Briggs, DISC, the Big Five, those are true more personality assessments. The problem is that they don’t scale very well.

So, you can meet with someone, and go, “Oh, yeah.” I get all excited, “You’re an ENTJ?” And then it’s like, “Well, what does that mean?” Like,  “Man, I don’t know. But it was great. Yeah, you should do it.” Or, “I’m a high D,” “High I,” or, “I’m a seven with a wing eight,” or whatever it is, it doesn’t produce.

And so, people then feel locked in. Like, they feel like, “Oh, so you’re just telling me who I am, right?” So the 5 Voices are like, “No, you’re all five voices, and a 13-year-old can get it.” So what we did is we took the best of Carl Jung and the best of the Big Five, and we built a system that was simpler to understand so that inside Google, for instance, we’ve worked with them for years for seven-eight years.

Inside Google, they’re like, “Oh, I’m a connector.” I don’t have to go, “I’m an ENFP. I’m a high I with a D, you know?” And so, the speed of scale and then the sustainability of the 5 Voices stays a lot longer than any of the other voice languages because it’s just simpler.

And then we added 5 Voices AI to it, and now it’s like a joke, “Oh, my gosh, we’re doing things with it that are so innovative.” And I’m biased, obviously, of being a co-creator of it with Steve Cockram, but the 5 Voices is just simpler and it stays longer.

Pete Mockaitis
When you say with AI it’s a joke, what exactly do you mean?

Jeremie Kubicek
I mean, it’s dumbfounding because now what happens, if you’ve already taken the assessment, 5 Voices AI, you’re already in my algorithm. You’re already in my AI, in my world so it already knows you.

So, if it knows that you’re a creative connector, and I go, “Hey, help me do a performance review for Pete,” it already knows and it’s going to do a different performance review for you than it would for a nurturer.

Pete Mockaitis
I hear what you’re saying. Like, in the universe of what large language models happen to be good at, reconfiguring words in different sorts of ways, when you’ve got your arms around five really distinct, different vibes with detailed explanations of what those are, you can find an extra layer of translator tool at the ready to make it super easy for you.

Jeremie Kubicek
That’s it. And, like, I got an email from someone on my team the other day, and I didn’t get it, and it said, “Remember they’re a guardian-pioneer,” and I put the email in and it dissected it as a guardian-pioneer, and it translated to go, “Here’s what it is saying to a connector.”

And I go, “Great. Write back to him in his language,” and it built an email. It wasn’t just “Create an email for me.” It was, “Create an email that’s customized.”

Pete Mockaitis
Yeah, that’s handy. Yes. And I guess, as you can feed that upfront context, you can give thousands of words of useful, clear context to the AI about, “What do I mean by pioneer? What do I mean by connector?”

Jeremie Kubicek
Well, it already does it. It already does it for you. You don’t have to feed it anything.

Pete Mockaitis
Okay. Well, we don’t now because you’ve built it out. Yeah. Okay. Understood.

Jeremie Kubicek
So, all you have to do is take the assessment. And if you take the assessment, it’s free, 5Voices.com, you can take the assessment and you sign someone else up and they take it. But then the 5 Voices AI now becomes the piece that it’s, like, with my wife, the conversations are completely different because what I’m doing is it’s, like, honoring the other person because I’m walking a mile in their shoes.

I’m trying to understand their context versus, “Man, that guy just drives me crazy.” “Well, yeah, because he’s a guardian and you’re a connector. You’re nemesis voices.” So now it de-complexifies it. Is that a word?

Pete Mockaitis
Oh, sure.

Jeremie Kubicek

But it basically takes it to the point where it’s so much more palatable to know what to do.

Pete Mockaitis

All right. Well, we’ve been throwing these words around a lot, so we’re going to have to hear, what the heck? What are they? What is a pioneer, connector, etc?

Jeremie Kubicek
Okay, so there’s five words in there. The five main categories of personality, we put them in the lower voice first. So the quietest voice is a nurturer, 43% of the population, 70% are female, so they’re going to show up in stay-at-home moms, teachers, nurses, it can be anything, okay? But that’s where they aggregate, and they’re always wanting to make sure everyone’s taken care of. So they want peace. They’re the relational oil inside organizations.

The creative is second, 9% of the population. And they are the most future-oriented, but they’re extremely quiet. They’re still introverts, but they love to add to their blueprint that’s in their brain, but they have a hard time getting it out to someone and they don’t want to throw their ideas before swine if someone doesn’t value or see it. So they’re, oftentimes, the most misunderstood because people don’t know what they just said or what they’re thinking.

Then another 30% is the guardian. The guardian are logic, black and white, A then B, then C, then D, and the 70% are male, they’re accountants, they’re soldiers, military, they’re police, firefighters. They love structure and order and grids, and it’s just that order, right?

And then the next batch is the 11%, the connectors, which are like me. They’re like bees, they pollinate, they take ideas and people, and they always have a guy, “What do you need? I got a guy.” “Oh, yeah, you need to meet so and so.” And they love to connect people to aspirations.

And then the last 7% are the pioneers, and they’re like generals, and they allocate people and resources to do big things. And so, their whole thing is, you know, “Move out of my way. I got it,” or they’re always thinking about winning and are very strategic in that regard. So, a lot of them are executives because they get hired to win. And so, oftentimes, you’ll have an immature executive do a lot of damage. And so what we do is we dissect.

We have all five of these, but there’s 16 variations of the five. So, like, you can be a pioneer-connector, a pioneer-guardian, a pioneer-creative. So, that second word kind of frames the personality, but there’s five categories that make it simple enough for everyone to understand.

Pete Mockaitis
I see. And these terms are kind of, like, is it fair to say, “How you’re wired, what you’re drawn to, what you find motivating, interesting, exciting, care to do, gets you fired up”? That’s like, “What you’re about.”

Jeremie Kubicek
That’s right. It’s your nature. But your nurture, meaning we can be all five. That’s the beauty of the 5 Voices. There’s no labeling. So it’s, like, “I’m all five of them. I can play guardian if I have to, but it is my fifth voice. It’s the one I’m consciously incompetent at. It’s the hardest one for me, but I can play it.”

And that’s the beauty of it is you can go in and out and it gives grace to people versus going, “Oh, you’re a seven. Oh, yeah, you’re a seven with a wing eight, and I’ve got you locked in.” And people don’t want to be labeled because, actually, we’re way more complex than that.

And then if I know I’m a connector and I know I’ve got a guardian that just started my team, and he’s onboarding, well, you know what his expectations of onboarding are, “I need to know exactly what to do. I need to check things off. I need to feel success along the way.”

So, that’s very, very different than if I brought a nurturer in. If I brought a nurturer in, “Tracy, welcome to the team. So excited to have you.” It’s going to be different.

And so, what happens then, why most jobs aren’t as fulfilling is then people join teams, and it’s like, “Well, Tom is not very good at onboarding. Tom doesn’t think about the other person. It’s just like, ‘My way or the highway. This is what we do. This is how it works. If you don’t like it, go somewhere else.’” And that doesn’t work in today’s world.

Pete Mockaitis
Okay, understood. Well, so then once we have a little bit of a sense for, “Okay, this is where I fall and I understand where other people fall,” like what are some of the top implications? You’ve got something called the development square, for example.

Jeremie Kubicek

Yep. So you, now, have to know, “What does development look like? What do we hope this person becomes?” So you take their job description, you then add to it role clarity, “What does winning look like? What do we need to develop in you, intellectually, relationally? What specifics do you need to kill it?”

And then you’re going to apprentice. I’m going to actually have you apprentice with someone. So, it’s the idea of slowing down to speed up. Because a lot of times, a lot of leaders, a leader is two things. They have to perform while helping people perform.

So, we use the Sherpa mindset, the Sherpa model, because the Sherpa on Mount Everest are the best example of leaders. They are amazing leaders. They have to climb at high altitude in dangerous positions and be healthy while helping people climb. So, if you’re listening to this and you’re a leader, give yourself one through 10, how’s your performance right now? We call it a Sherpa assessment.

Like, “I’m an eight.” “Okay, great.” “Well, how’s your leadership?” “What do you mean?” “Well, how are you leading other people while you’re performing?” And, oftentimes, this happens a lot, climbers are put in the Sherpa position, but they don’t know how to lead other climbers.

So, you’ve got an eight-two. They’re an eight in performance and a two in leadership, but we’re afraid to lose them so we put them in a management position over other people. And, all of a sudden, no one wants to work with John. John doesn’t want to lead anyone, and then give it a year and his performance is a six and his leadership is still a two. So he went from an eight-two to a six-two and everyone else wants to leave the team.

So, ultimately, we want leaders who are like a seven-eight or an eight-eight, an eight in performance, an eight in leadership all day long. Now you have proper Sherpa. And that’s, ultimately, what we’re trying to do.

Pete Mockaitis
Okay. So, you’re speaking their language. And then what are some of the other top dos and don’ts for that developing?

Jeremie Kubicek
Yep, so we’re onboarding, we’re building an onboarding plan and we know what that plan is. Now, once we’ve done that, now we’re immersing them into their actual role and we tell them ahead of time, “We know this is where other people have failed.” So we create a role clarity so they know exactly.

And then we’re keeping them from that bottom right-hand corner of that pit of despair. And we’re being aware that they could get in the pit of despair and they oscillate over it. And we want them to get fully into the empowerment stage where they are consciously competent. They know what to do, they know how to do it, they know what success is like.

And then there’s another trap on the other side. So this one trap pit of despair is insecurity. The other trap is called the green room, and it’s oversecure, overconfident. The green room is meant for people on stage. It’s meant for people who are about to go up on stage, and they have snacks in there and it’s comfortable and it’s nice.

And employees, sometimes the boss, the leader can put an employee in the green room because they’re the teacher’s pet, like, they’re killing it, “Hey, Pete, you don’t need to read that. You don’t need to do this doc. You’re good. You’re good.” And then other people see that you’re the teacher’s pet, right?

Or the employee puts themselves in and they’re like, “Oh, I’m all that. Oh, yeah, I’m really good.” And then they don’t go to the next stage, which is multiplication. Or, the guardian-nurturers, they put themselves there because they’ve already learned something and they don’t want to learn anything new because now they’re in conscious-incompetence again.

So, ultimately, what we’re trying to do is we’re trying to get people like a Monopoly board all the way around, to now multiplication. And multiplication is, “Help me build this culture. Help me build this team. Or, take my job because I’m going to move up. And I’m moving up, and now, Pete, you got to do my job.” And so, now I’m transferring, intentionally transferring knowledge, wisdom, skills.

So, it’s highly, highly, now you have to know the 5 Voices but we teach it and you get in it but once you get it, it’s now like everything slows down. You ever hear that in the sports when, at the NFL level, like everything slowed down. Leadership slows down once you once you figure out The Voice-Driven Leader because now it’s like, “Oh, my goodness, I’m not manipulating people, but I am, literally, proactively speaking their language and I’m seeing them grow.” And it’s completely different than a traditional leadership.

Pete Mockaitis

And so, you’re saying it slows down in the sense that you are suddenly seeing another layer of opportunity, connections, implications.

Jeremie Kubicek
Leadership, growth, yeah, like communication is better. The relational trust goes up. Alignment, you actually can get alignment with people when you speak their language.

So I was just with one of my guys, we’ve launched a new company this week, it’s called Workplace. Just a short example of it. We built a culture ticker, just like a stock ticker, where we can take Teams or Slack, and we basically analyze all the signals that are going on, and it gives a real-time burnout score, a real-time psychological safety, a real-time culture score by the minute with no surveys. It’s called Workplace.io.

Well, in that, the CEO, his name is Bronson. Bronson is a pioneer-creative, so I know what he’s working on is launch week. I know where his brain is. I know how he’s thinking. I know how he needs data to go and process, so this week wouldn’t be, “Hey, I got an idea.” Not helpful for Bronson.

So, I sent him a simple email over the weekend for him to digest some ideas I have for some of our larger enterprise accounts. And so, then he calls me, he goes, “Hey, I need three or four more days.” “Great.” Then when he’s ready, he’ll then go, “Okay, here’s what I learned. Really helpful data. I added it with this. I think this is really helpful. That was really helpful work. Thank you.”

Well, I’m just playing a founder role like, you know, he’s running the company. But my point is, because I know who he is, I’m not disrupting him. I’m actually feeding what he needs and how he needs it because I know how he’s wired.

Now imagine doing that with your kids, your wife, and your key partners and employees. It changes the dynamics so the drama goes away, and then there’s so much more fun. It is so much more fun to work and you can be awesome at being a leader.

Pete Mockaitis
Beautiful. Well, could we maybe have an example of going through the foundation to immersion, to empowerment, to multiplication? I like the, “I do. You watch. I do. You help.” Sort of, can we see real time what that might look like in terms of building a person up?

Jeremie Kubicek
Yeah. So, Robert, a CEO, Robert has a smaller team of about 20 people. He’s bringing a new person on board. He’s a pioneer-guardian, his tendency is kind of harsh and like, “Hey, read it. If you can’t get it, we’ll find someone else,” but he’s working on it. So he’s trying.

So, he now knows he has to slow down. So, his first step is he knows himself now well enough that he can blow people up. So, he then hired someone. They took the assessment at 5Voices.com, he found out he’s a creative, so he goes, “Okay, he’s a creative,” but he’s actually a creative-connector, and there’s a little more detail, but creative.

He’s like, “I don’t know how to deal with the creative. What does a creative want?” So he goes to AI, and he goes, “5 Voices AI, how do I build an onboarding plan for my new employee? He’s a creative connector.” “Well, don’t forget, you’re a pioneer-guardian. Your tendencies are going to be this. What he needs is this.” So now it laid it out for him, “Great.”

He then has his assistant, true story, so I know this is going on. He gets his assistant, his assistant takes care of all the details. Creatives want to know the, “Why are we doing this? What’s the big picture?” “Hey, this is what we need you to do. This is why we do these things.” So, she preempted a lot of that. Gets him going and then he laid out a very clear pathway.

So, he made it through the foundation stage. Now he’s into immersion, “This is what we expect your role to be. We have another person that’s just in your same role. We want him to be your mentor-buddy, to walk through so you can ask any questions along the way. We’re trying to accomplish X, Y, and Z by this point. I need a report done.” All the details, the expectations.

So, then that person became the buddy. Well, that person was a connector. The other person, connectors are really good at translating for people. So, that creative was going to the connector going, “No, no, no, that’s not what Robert means. You’re hearing it like this, but he really means this.” So it helped in that process to have that person translating.

So, all the way through, well, there was a couple of moments when this creative was getting to the pit of despair and you could sense it in, like, they were starting to pull away, they were starting to get sarcastic and snarky and using their stress behavior. It was kind of starting to come out, a little Hulk activity.

And so, the pioneer didn’t know what to do. He actually came to me. I was playing a guide Sherpa for him. We built a little game plan.

But we used the common language and we keep everything above, not below so that no one is hiding anything. So, now we’re at a process where this person made it through the pit of despair. Now he’s just in empowerment. And it’s not started yet, but we’re about to start the multiplication process, because this guy’s really, really good and really can see the future.

But it took a while for people to understand what he was trying to say. So we’ve been having to translate with the other executives and the team what he’s trying to say. But now people are seeing the gold and they’re starting to utilize him a little bit more. So, he’s not ready for multiplication yet, but he’s set squarely in the empowerment stage.

Pete Mockaitis
Okay. And when it comes to this pit of despair, are there any top principles that are swell for avoiding it and pulling out of it?

Jeremie Kubicek
So, when you see it, it’s basically insecurity. People are starting to work around them. It’s obvious they don’t know what they’re doing. So, you have to use shared language and you have to start with vision again.

And use the language, “Pete, it seems like you’re in the pit of despair. You may not claim that you are, but it feels that you are. So let’s go back through the basics.  Here’s the vision, long term. Here’s the short term. I need to do a better job as a leader to have more time with you, so we’re going to schedule more formal time. And then, informally, I want you to go spend time with so-and-so and so-and-so.”

And then I’m going to encourage you but I’m going to give you specific encouragement like, “I really see the work you’re doing. You’re doing great here, here, and here. Now, where do you need help for me? Where can I add value to you?” And now you make it about you, not them. And so now, all of a sudden, I’m pulling, I’m going, “So, I’m going to be here to be your Sherpa. So, what do you need?” So, that usually would work.

Now, if someone gets into the pit of despair, here’s what I would tell you, in all the years of doing this, 12 years of doing this, we can’t think of any stories, we couldn’t think of any experience where, if anyone truly is in the pit of despair, they usually don’t make it. They usually are asked to leave or they choose to leave. So that’s how dangerous the pit of despair is.

So, with the book, the whole idea is how to avoid the pit of despair at all costs. Don’t get in it. Because you’re so demeaned and your insecurity is so high and the trust level from all the other employees is so low that people tend to not make it.

Pete Mockaitis
Well, so maybe a better question is like, so what’s the red alert, “Warning! Warning! Approaching pit of despair,” sudden redirections necessary?

Jeremie Kubicek
Each voice has stress behaviors, so we talk openly about it and we have a whole chapter on the stress behavior. So, for each voice, a nurturer is going to start withdrawing big time, and they’re going to start clamming up and they’re going to start, “You don’t need to hear from me. No one would need to hear from me.”  A lot of insecurity.

The creative is going to start Hulking out if people don’t get it, and there’ll be these moments where they just blew up and no one understood, or got really sarcastic and snarky. The guardian is going to start interrogating people, “Well, why didn’t you tell me? I didn’t know that. I thought that…Well, when did this report come out? How did we even…?” and they start this inquisition because they’re feeling like they need to prove themselves.

The connector will start cyberwarfaring and subtly slandering the boss, not to their face, but they’ll like, “Hey, Tom, how you doing, man?” And then behind the scenes, “Tom is a jerk. God, this guy, this is the worst leader I’ve ever seen. I’ve never seen anyone this…”

And then the pioneer, they’ll like bulldoze people. The pioneer are rarely in the pit of despair. But if they get in, the stress behavior is like, “Move out of the way. I got it. I got it.” And they just do it all. And they just bulldoze everybody. So, those are some examples of, you’ll know it by their stress behavior.

Pete Mockaitis
Okay. And you’ve got a tantalizing tidbit about how most leaders unintentionally silence their best people. How does that happen? How do we not do that?

Jeremie Kubicek
Because most leaders are so fixated on making the donuts, doing the work, the performance, on one side, that they might not be thinking like a Sherpa of getting everyone else. Their people are a nuisance, more than that’s their job to get everyone to the next level. So, they’ll then revert back to default setting is, “Do it my way or the highway. This is how I am. Why can’t you get it? Seriously, why don’t you figure this out?” Versus, taking time.

It’s like training a dog, right? Most people who have ever had a dog, it’s so hard the first three four or five months. And then if you do it well, you’re going to be so glad you did. It’s awesome in year two, three, four. But if you never took the time to train your dog, that dog is the dog from hell, and no one enjoys the dog, even people who come over, right?

So, it’s the same with employees. I’m not saying they’re dogs, but it’s simply the idea that we have to take the time to train them.

Pete Mockaitis

Okay. Well, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Jeremie Kubicek

No, that’s good.

Pete Mockaitis
Okay. Now, can we hear about a favorite quote, something you find inspiring?

Jeremie Kubicek
Yeah, so I am a massive Will Rogers fan. And so, it’s actually not a quote, it’s his quotes. There’s such veiled wisdom inside the humor that it’s just really fun. So I’m a major Will Rogers fan.

Pete Mockaitis
Okay. And a favorite book?

Jeremie Kubicek
Heroic Leadership, Chris Lowney. He’s a friend, a good guy. It’s basically how the Jesuits changed the world for 450 years, how they changed the world in Asia and around the world. It is the most fascinating, without technology. And how did they stay aligned when they were all sent out and all around? And he does a brilliant job. So, if you’re a leadership nerd, it is a brilliant job to show how values actually work.

Pete Mockaitis
Okay. And a favorite tool?

Jeremie Kubicek
Favorite tool that I’m using right now, it’s my tool. It’s called “The Peace Index.” And it’s, basically, I use it almost every day, but it’s how to quantify peace and understand chaos and where you’re not at peace. And it dissects purpose, people, personal health, provision, and place. And it reveals chaos and it reveals whether you’re up or down. And it’s a fascinating process. That’s another book of mine, The Peace Index.

Pete Mockaitis
All right. And a favorite habit?

Jeremie Kubicek
Every afternoon, I took the Jesuit examine model with “The Peace Index” and I basically do this habit at 5:30 every day. I do, “What was I grateful for today? What was awesome about today?” I just highlight it in my brain, “Where was I not at peace today? And where was I off?” And I dissect it so that I keep really small accounts. And then, “Am I ready for tomorrow?” And that’s it. That’s all I do.

And it’s a summary at the end of the day. But what it’s done for me, over the last five, six years now, is I don’t talk to my wife about negative things anymore because they just kind of dissipate because I keep such small accounts that I’m dealing with, like, when I’m not at peace and I’m working on it every afternoon. And it doesn’t build up anymore like it used to.

Pete Mockaitis
Yeah. Cool. And is there a key nugget you share that folks really seem to connect with and quote back to you often?

Jeremie Kubicek
One, I say is, “Call people up, not out.” And if you want to get the best out of your people, learn how to call up, not out. And it makes a big difference.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jeremie Kubicek
JeremieKubicek.com. You might have to put that in the show notes, Pete. It’s just Jeremie with an IE. And if you want to take the 5 Voices, just go to 5Voices.com. Take the assessment, it’s free. It’s really fascinating. Obviously, you can go deeper if you want to add the 5 Voices AI. You have to pay a little bit, but I think it’s dying $10 a month, not $20, and you get AI as well. So, if you actually want a cheaper AI, do the 5 Voices AI.

Pete Mockaitis

All right. Jeremie, thank you.

Jeremie Kubicek
Good to be with you, Pete. You’re amazing. Thanks, man.

1121: How Managers Can Lead Better TODAY (Not Someday!) with Ali Merchant

By | Podcasts | No Comments

Ali Merchant reveals the small shifts you can implement today to become a better leader immediately.

You’ll Learn

  1. How to make difficult conversations easier
  2. The three things exceptional managers do
  3. How to upgrade your one-on-ones with one question

About Ali 

Ali Merchant has spent two decades scaling Learning & Development departments for public companies, tech brands, and the world’s largest ad agencies. Today, he’s the founder of All-In Manager, a leadership development firm that trains and coaches managers to become leaders. 

Since 2018, Ali has trained thousands of managers and coached hundreds of senior leaders worldwide. He’s also the author of The All-In Manager: Become a better leader today, not someday. Ali lives in Chicago with his wife, Sarah, and their dog, Lenny.

Resources Mentioned

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Ali Merchant Interview Transcript

Pete Mockaitis
Ali, welcome!

Ali Merchant
I’m grateful to be here. Thank you, Pete.

Pete Mockaitis

Well, I am grateful to have you here. In preparing, I noticed that you signed up for the email list in 2017. So, like you are a legit fan of How to Be Awesome at Your Job, and I’m legit excited to have you here.

Ali Merchant
So, I’m beaming here. I have a big smile. And before we started recording, I was telling Pete that I would listen to this incredible podcast in 2018 on the train, in the cold Chicago winter, thinking that maybe, maybe I would turn up here. So, it took me seven years, but I am super grateful that we’re doing this today.

Pete Mockaitis
Well, me too. Me, too. Well, you’ve got a great book here, The All-In Manager: Become a Better Leader Today, Not Someday. So, I’d love to start with any particularly surprising and fascinating discoveries you’ve made about effective management from your years of researching and putting this book together.

Ali Merchant
Difficult conversations do not ruin relationships. Avoiding difficult conversations, typically, tends to ruin a relationship between a manager and an employee, which was fascinating to me because, I don’t know about you, but I’ve avoided a lot of difficult conversations in my life.

Pete Mockaitis
Well, that’s really beautiful in terms of, if we think about the avoidance of difficult conversations that’s mostly driven by fear, emotional resistance. And then you’re saying, “Au contraire, we can flip the risk profile on its head.” You’re more likely to lose by avoiding the conversation than by engaging in the conversation.

Ali Merchant
Yeah, and in the book, I talk about this idea, and let’s see if we can relate to this, when it comes to having a difficult conversation, what I find is all of us are kind of on a spectrum. Some of us are avoiders, but we don’t confront the person.

So, if Pete, I have a problem with you, I’m not going to tell you what my problem is, but I’ll go to happy hour with my wife and I’m going to complain to my wife about you, right, or I’ll tell the dog that, “Oh, my employee Pete, oh.” I won’t talk to you. That’s the huge problem.

But on the other end is we have these impulsives who will have a difficult conversation, but they’ll shoot from the hip. They’ll tell you, “Pete, you know what? You’re just not professional enough.” That tends to ruin the relationship as well. In the middle is what I call a responder who doesn’t hold back, who doesn’t shoot from the hip. That’s why you choose the word responder. He or she doesn’t react. They respond through a specific step.

And if you do that, chances are you’re actually going to end up building a better relationship by having a difficult conversation than the opposite.

Pete Mockaitis
That’s great. And I’m curious, does this also apply for the individual contributor who’s thinking, “Oh, yeah, I want to share something with my manager, but I don’t know if that’s really going to go over well. I don’t know if that’s my place. Aargh! Could he yell at me or cast me out of their good graces or withhold cool opportunities from me”? Within that zone, what’s your perspective there?

Ali Merchant
Yeah, and that’s a good question, and it’s a tricky question, and the cop out answer is, “Well, Pete, it depends,” but you know what? We’re going to lean in a little bit here. The same principle applies here, which is you want to confront the problem, but you want to confront the problem correctly.

Now, the stakes are way higher if an employee confronts their manager than if a peer confronts another peer or if a manager confronts a direct report. But to answer your question, yes, I would still encourage a direct report to summon the courage and have that conversation. But, Pete, I want to be very clear here. I don’t want us to just whiff it. I want us to do it correctly at this point.

Pete Mockaitis
Well, how do we do it? Let’s hear it. What does correctly mean?

Ali Merchant
Right. So, what correctly means is we have to prep for it. And again, that’s common sense, but that’s not common practice. What happens is we keep avoiding it and then we just attack the person, like, pinch, pinch, pinch, and then crunch. And then it just breaks the dam. That’s not how you want to do this.

So, we’re going to parse this a little bit here. We’re going to, first, talk about how a manager can talk to an employee and then we’re going to flip this and do an employee to a manager. How does that sound?

Pete Mockaitis
Sure, yeah.

Ali Merchant
Yeah? So, if I’m a manager, and Pete is my employee, Pete, you’re a good person but you’re struggling in this example here. The first thing I want to do is, before I tell you you’re struggling, you’re doing this thing incorrectly, or you need to step up, or you need to be more visible, the first thing I’m going to do, and this is a little controversial, is I’m going to take your permission before I even give you my feedback.

Now, when I teach this, a lot of senior leaders are like, “Oh, are you asking me to take permission from my direct report before giving them feedback?” And my answer is, “Absolutely.” The reason why taking permission is important is because I want us to level the playing field first.

And if I come to Pete, and I ask Pete, “Hey, I’m noticing certain things here, and I want to share those certain things with you. What’s a good time for us to talk about it?” Now, Pete, if you’re just like any other human, your heart’s going to beat a little faster. You’re like, “Okay, maybe I’m in trouble.” But, regardless, if we’ve built a little bit of psychological safety, I am giving you a little bit of context and I’m asking you, “Hey, man, let’s talk about it when we’re ready.”

Now, let me kind of add a story to this because it’s important for us to understand the method behind this. So, 2014, I was extremely sick. I was in the hospital for some really difficult surgeries. My wife was at work. My wife’s boss knew I was going through some surgeries.

My wife comes to the hospital and we’re talking, and she starts to cry, and I’m like, “What’s going on?” And she’s like, “Oh, you know, my boss knows I’m really stressed out. He knows you’re going through these difficult surgeries. And he just laid into me, gave me all of this feedback and, you know, he’s right, but I just wish he would have read the room a little bit. He would have waited before giving me that feedback, right?”

And I’ve never forgotten that moment and, yes, this is my wife, but I’ve heard this over and over again from people, but just, “You know what, my boss just came in on a Monday morning and just told me, and I just wish he would have asked me if I was ready to receive said feedback.”

So, the first thing I do is level the playing field, ask for permission. Again, that’s simple, common sense, but not common practice, right? That’s step one.

Pete Mockaitis
You know, I’ve loved it so much, Ali, right there, is that it’s funny because I feel like, you know, I’ve had, I don’t know, a number of therapy sessions in my day, and, at times, recurring. And what’s so funny is the timing makes all the difference.

Because, I mean, I’ve been told, not to pat myself on the back, but that when in certain contexts, like, I don’t know, going to confession, you know, literally the confession booth in a Catholic church, or therapy, or whatever, it’s like, we’re going some places, you know, it’s vulnerable, it’s sensitive, we’re getting into it.

And, like, I will go all in, to use your terminology. I will go all in and say all the things that it’s sort of like max, max vulnerable. And people seem, I guess, impressed, like that’s rare, or maybe they’re just great at affirming me. But I’ve had those environments where it’s like, “Oh, this is the time and place for us to go there, but this other person’s holding back.”

And what’s funny is, for me, and it sounds like what you’re saying is for many or even most professionals, the same principle is at work. It’s like, “We can get into it, but they want some prep, some heads up. I got to get in the head space. I’ve got the time, the energy, the emotional resilience to take on this challenge.” Just like, “Well, hey, I’m warmed up. I’m wearing my gym clothes, so let’s lift some heavy stuff.”

As opposed to, “Hey, man, can you help me move this couch?” Like, “Oh, I guess I could,” but it’s much more unsettling when it’s a surprise and you’re not in the zone for it.

Ali Merchant
Right. And you used the word time and a place, and that’s what’s literally happening, where, Pete, if you realize, I am giving my employee more control by asking them, “Hey, we do it when it’s the right time for you, okay?” That’s really important. And I like the confessional example because, when you’re giving confession, you’ve chosen to do that interestingly enough, right?

Pete Mockaitis
Yeah, and it’s true.

Ali Merchant
In this dynamic, I’m giving you the choice here at this point.

Pete Mockaitis
You’re right. And with regard to choosing, it’s so true. It’s like, “Oh, maybe I should go to confession.” It’s like, “Hmm, not today. I can’t handle that today. Let’s try maybe tomorrow.”

Ali Merchant
Right, exactly. Now, I’m going to throw a curve ball here. When I teach this, someone always asks, “As an employee, can I say no to my boss that today is not a good time?” And in the book, I talk about this idea of establishing psychological safety first, which is, if you’re working with a manager who is a reasonable manager, they’re going to respect your no. In fact, they’re asking for the right reason. They’re okay if you say no at this point.

So, the first step is let’s get permission. It’s easy. You don’t even have to read the book to figure out how to ask for permission, right? The second step, Pete, people really skip this one all the time and it kills the conversation. The second step is, before you tell me what you want to tell me, do me a favor and tell me why you want to tell me that.

So, you have to share your intention with me first. So let me give you an example of what that looks like. And this example comes from my life. This is what my boss did to me a long time back. Well, I think this is 2005, 2006. I was part of a four-person team. Three people got promoted, I did not. That gutted me. I was like, “I’m better than all these three people. How come they’re getting promoted, and I’m not?”

And this is in San Francisco. I clearly remember, around 1:30, my boss emails me, he calls me into his office, and he says, “I want to tell you why you didn’t get promoted.” And then he tells me, “I have higher expectations from you and I know you can meet them, but you haven’t at this point. Here’s what’s going on.”

Now, if you think about that, what he did in that moment is he sided with me over the problem. He shared his intention before giving me a lot of the other bad news, right? So, the first step was, “Get permission.” The second step is, “Tell me your why,” or share your intention. Give me the why before you tell me the what.

Now, as far as the third, fourth, and fifth is concerned, I’m going to give you a really simple framework. And I’m a simple guy, simple works. The framework is “What?” “So what?” “Now what?” That’s all you have to do. The “What?” is going to be the specific challenge. So, if, Pete, you seem to be coming in late to our meetings, you’re dialing in late, you’re not showing up on time, that’s the “What?” here.

Now, the mistake we make is instead of calling out Pete’s specific behavior, we judge Pete.

Pete Mockaitis
“He’s lazy. He doesn’t care about the team!”

Ali Merchant
Right, we might think it, “But, Pete has checked out. Pete slacks off. Pete is not professional.” The amount of people who’ve come to me telling me, “Oh, my boss just said I’m not professional.” That’s a judgment that kills the conversation, right?

Pete Mockaitis
You what’s funny is you could also invent a judgment. I mean, these are just stories, that’s positive. Well, Pete is having so many ingenious, revolutionary, innovative ideas. And his creative deep work fugue states that, of course, is to be expected that sometimes he’ll be late.” So, like, I mean, you just made that up, too, but it’s still a judgment and isn’t serving anybody.

Ali Merchant
And you’re right, it is a judgment, but it’s not serving me and it’s not serving you. And when I make the judgment, here’s what happens most of the time. My favorite is, “You’re not being strategic enough.” What does that mean? I honestly do not know what that means, right? All I know is you’ve made a judgment.

Pete Mockaitis
“You don’t like it. It’s a bad thing.”

Ali Merchant
Right. So, my guidance, and it’s not my guidance, it’s a phenomenal book called The Nonviolent Communication, NVC.

Pete Mockaitis
Oh, by Marshall, yeah.

Ali Merchant
Right. And they talk about this idea of, yeah, judgment is like you’re attacking the character of someone, and you don’t intend to do it. You don’t intend to do it. We’re humans, we’re messy, that’s what happens. But if you want to become an all-in manager, you have to get better at these things, right? So, I want you to be a little more specific.

Then what you’ve done is, once you’ve been a little specific, then tell me why I should care. What’s the so what here? “Pete, when you’re late or, Pete, when you raise your voice,” see, I almost caught myself. Yeah, I know people can’t see me, but, Pete, I don’t know if you saw me. I was going to say, “Pete, when you’re rude…” Rude is a judgment.

I corrected myself by saying, “Pete, when you raise your voice…” Raise your voice is a behavior, “When you raise your voice, the team stops contributing,” that’s the “So what?” And the “Now what?” is, “Pete, can you tell me if this is something you’re observing? Pete, can you tell me how we can correct this behavior?” Or, “Pete, I need you to do this to correct that behavior.” It’s pretty simple here. You take permission. You tell me the why, the what, the so what, and the now what.

Now, Pete, let me just slip one thing in. I will bet a dollar that someone who’s listening to this podcast is going to be like, “This guy is telling me I got to do all of this to give feedback? I don’t have a lot of time,” and that person is correct. These steps that I just described to you are reserved for really difficult behavioral types of things.

The other branch of constructive feedback is in-the-moment feedback where, you know, if I see a Slack message from you, or if you send me a slide and it’s not great, I’m not going to go through the steps. I’m just going to tell you, “Hey, Pete, I saw a couple of typos. Maybe you want to fix X, Y, Z,” that’s in the moment. I don’t have to go through all of these things.

Behavioral feedback is the tough stuff. It’s the stuff that gives us sleepless nights. It’s the stuff that upsets us. It’s the kind of stuff where people raise their voice or, you know, they’re making a lot of mistakes, or they’re not being proactive. That’s the heavy stuff that we kind of hold close for those types of conversations, difficult conversations. These types of steps are almost necessary.

Pete Mockaitis
Well, and I hear you that you don’t have to go through it every time. But I guess, I’m also thinking, what you’ve described doesn’t sound like it takes a boatload of additional time. It seems like blocking off 10 minutes on your calendar with a legal pad to think through a little bit of these framework pieces, and you’re good to go.

Ali Merchant
You’re absolutely good to go. And, Pete, if you want, we can actually add a little document to your show notes for your audience.

Pete Mockaitis
Oh, yes, please.

Ali Merchant
It’s, literally, a prep doc, and it’s 10 minutes. You got 10 minutes. I got 10 minutes, right?

Pete Mockaitis
Very good. Well, yeah. Well, Ali, this is great stuff, specifically in the zone of feedback or difficult conversations. But could we zoom out a bit to hear the big picture? What is the big idea behind The All-In Manager?

Ali Merchant
Well, let me take a step back here. The reason why I wrote The All-in Manager was out of sheer frustration. I was really frustrated with a lot of leadership advice, which is very well-intentioned, but a lot of leadership advice, I find, at least, is designed or written for the ideal world.

I wanted to write a book for the real world. I wanted to write a book which was a problem-solving manual of sorts. I don’t know about you, but, Pete, I’ve been to enough leadership conferences where the person on the stage talks about, “And then we scaled Mount Everest.” And that’s cool, that’s inspirational.

But what I want to know is how do I have a very difficult performance review with someone I like? I need to fix a problem today. I don’t need the pie-in-the-sky stuff. That was one of the reasons why I wrote the book. But I want to explain to your audience what I mean by the term all-in manager, because anyone can use the word all-in.

For us to understand what I mean by the word all-in manager, we have to first understand what is an accidental manager. An accidental manager is someone who was given the promotion, to lead others without any training, coaching, mentoring. They were just given the job because they were really good as individual contributors, right?

Nearly two-thirds of managers are accidental. I’m an accidental manager. Now, what’s the problem with that? The problem isn’t that you’re an accidental manager. The problem is they remain stuck as accidental. They stop learning, they stop growing because they get so busy.

But here’s the dangerous part. They start winging it. They start winging leadership. They’re like, “Oh, I know how to do this. I’ll just do it like my boss does it.” An all-in manager is someone that rejects that status quo. An all-in manager is not a guru. I can’t stand that term. An all-in manager isn’t a charismatic leader who never says ums or ahs. None of that.

An all-in manager is a human being just like you and I, but an all-in manager does three things exceptionally well. And, Pete, the language is going to matter. Number one, an all-in manager personally cares about the success of their people. Common sense, not common practice. Two, an all-in manager is an insatiable learner. I didn’t say a learner, I said insatiable learner.

And the third thing, which is my favorite, is an all-in manager is responsible to drive meaningful results. I did not say results. I said meaningful results. There’s a huge difference between results and meaningful results. Now, here’s the caveat. You can’t have one or two. You need all three. You need all three to go all in at this point.

Pete Mockaitis
Yeah, that checks out very nicely in terms of my experience and in my own world, in terms of, like, people will tell me, when I’m making conversations, “Oh, what do you do?” It’s like, “Oh, I have a podcast.” “Oh, cool, what podcast?” “How to be Awesome at Your Job.” “Well, hell, Pete, how do I be awesome at my job?”

Like, that’s the one-word answer is care, in terms of, if you’re invested in your product, your service, your offer, your customer, your shareholders, your team, your process,” then, I mean, it all flows from that.

And when you don’t, it’s like, well, you could just sort of go through the motions for a while until you get fired or you retire, but it’s not going to be magically transformative for anybody on any dimension.

Ali Merchant
Right. Caring is such a core component of this. It’s, like, you can be brilliant, but you can be a brilliant jerk as well. And I don’t know if a lot of people want to work for a brilliant jerk, right? So, in the book, I talk about this idea of trust. And again, trust is so, like, we all think we know it, but when you ask someone to define what trust is, we’re like, “Oh,” it can be a little nebulous.

And in all the research around trust, what I find is caring pops up a lot. And for your audience, I want us to contrast what I mean by caring here. The easy definition of caring is you care for me. You’re good to me. You’re kind to me. That’s half of the coin here. The other half is you care enough about me to tell me the truth.

That’s the hard part because we know a lot of people who care but they care only to tell us the positive stuff. But when it comes to having the difficult conversations, they’re like, “Oh, they might get offended.” No, what my definition of caring is you care enough about me so much that you tell me, “Ali, you need to step up,” right? But caring is not that easy.

I’ll give you a story again from the book. I worked with the head of HR a long time back. This is again during those days when I wasn’t feeling well and she called me, she checked in on me to find out how I was doing. Again, a head of HR, normal stuff for a head of HR. We have a nice conversation, a pleasant conversation. This was Google Hangout.

We finished the phone call on the Hangout, she calls me again after five minutes, and I’m like, “What’s going on?” And she’s like, “Hey, I just wanted you to know I called our insurance company and I enrolled you into this concierge service.” I had no idea what she was talking about. I’m like, “Well, what is that?” She’s like, “Well, I know you’ve been really sick. This service is going to help you get to the right people faster.”

And if you’ve been sick, it’s difficult to go through the hospital maze and all of that. And it took her two minutes to do that. It’s been 11 years since then, I haven’t forgotten. That is an example of an all-in leader, someone who cares enough for their people to go the extra mile, right? Common sense but not common practice.

Pete Mockaitis
Boy, yeah, this reminds me, I’m tearing up a little bit just thinking about it. I remember, boy, during the COVID time, you know, it was tricky and my wife was sort of sick and out of commission. And then it was the first time that I was kind of solo duty with the two kids for week plus contiguously. And it was like, “Oh, my gosh.”

And then, someone I was working with sent me a variety of kids toys activities, they’re like, “These will be of assistance to you.” And it was magical, and, yeah, the kids liked them. But more than that was here’s a human being who genuinely put himself into my shoes, like, “Oof, in that context, it is tough. And I can’t do a whole lot, we’re not in the same city, but here’s something I can do.” And it made an impact.

Ali Merchant
It sticks with you. And, you know, it’s funny, you hear these incredible stories that happen to us in our personal lives. These types of stories happen in professional lives as well. But I would love to see a world, or to live in a world, where they happen a lot. I’ll tell you, since you inspired me to share a story here.

Our dog died last year after he was 17, and we’re in Chicago. Chicago gets pretty cold here in the winter time. And my sister-in-law, who lives in Michigan, travels a lot, sent us this really cool, flavorful soup with ladles, and it was an incredible gift. Soup is soup, but it was so meaningful at the end, right? And the world of work sometimes is devoid of that.

And, Pete, I tell you, that is my definition of an all-in manager, who does these types of things for their people because, “Man, why would I follow you? Why do I give you the gift of leading me when you don’t do these things for me? You have to do those things for me, especially now.”

Pete Mockaitis
And this is a really good, feel good, positive vibe, and I want to reinforce that, and to not pervert it or twist it for mercenary ends. But this is triggering for me a memory of, in Bob Cialdini’s, I think it’s his book, Pre-Suasion.

He talks about, like, even people who are like war prisoners, when given a super thoughtful, relevant, useful gift, or maybe it was informants, or maybe both, that’s sufficient, like, “You know what? That was so awesome. I’m cool trading my company, or my country, or my regime to be of service to you, US soldier, because it’s, well, it’s beautiful and it’s powerful on a human emotional heart level.”

And, of course, do it with a pure intention as opposed to, “I’m going to get something out of this person.”

Ali Merchant
Sure.

Pete Mockaitis
But it’s impactful.

Ali Merchant
And, you know, since we’re talking about impact and positive vibes, I would be remiss if I didn’t say that we started with difficult conversations and feedback. But here’s the thing, when I write the book, the book on the chapter on feedback doesn’t start with constructive. It doesn’t. I made a deliberate choice not to start. I wanted to start with positive feedback.

And there are two reasons, because humans change best by feeling good about themselves. And the second is, if you are the type of leader who gives genuine recognition, your constructive feedback is going to land that much better, “Because now I know when I drop the ball, or when I do something good, Pete gives me really great recognition. And when I drop the ball, Pete is always the first one to tell me, ‘Man, you got to pick that up.’”

However, in the world of work, positive feedback is warped. We think we’re doing it correctly. Some of us are, but most of us are not. And we can dive into what correct or rich recognition looks like. But my point is, if you see something good, say something good. And, by the way, for the individual contributors listening to this podcast, if you see your boss doing something good, let them know. Empathy only flows down. It needs to flow up as well.

And every time I’ve sent a note to the CEO saying, “Hey, I really liked the presentation,” the response was like, “Oh, my God, thank you. That makes me feel great,” because no one does that, right? So be a different person. And if you see something good, call them out. Don’t catch people doing wrong things all the time. Catch them doing good things and let them know as well.

Pete Mockaitis
Very good, yes. Thank you. Well, you got a cool subtitle, “Become a Better Leader Today, Not Someday.” I want to hear about that thoughtful choice. Do we fall into a someday trap at our peril?

Ali Merchant
Yeah, it’s a hot take. I think there’s a myth that it takes decades and decades to do this. I think that you can do small things today to start leading today. And, Pete, I’m going to give you an example, because if people are skeptical, that’s good. You’re in the right place because I’m going to build my case here.

When I teach people how to do one-on-ones, I’ll tell them, “Hey, you know what, next time when you’re having a one-on-one with your direct report, don’t go in asking, ‘What’s the status on this or that?’ You can do that, but don’t do it all the time. Maybe today, what you do is you ask Pete, if Pete is your direct report, ‘Pete, what is top of mind for you today?’ or, ‘Pete, what is it that you want to talk about today?’”

And, Pete, it’s such a small thing, right? Even when I teach this, I’m like, “No one would care.” But what shocks me is, after a couple of weeks, people come back, and they’re like, “Oh, my God, Ali, I tried that. And for the first time, my direct report started to talk to me. It was their meeting. They seemed a little more engaged.” So that is leadership. You get to do that today.

I’ll give you another example of how you get to lead today, which is, you know, managers, and I’ve made this mistake all the time, I love giving advice, and I thought giving advice was me being helpful. But, Pete, I don’t know if you worked with an executive coach or a therapist, what does a good therapist do? They’re drawing something out of you. They’re asking you really good questions.

So today, challenge yourself that, “In my next one-on-one, instead of defaulting to giving advice, I’m just going to ask a question or I’m going to ask a follow-up question.” And it’s these small tune-ups or small changes that you can make that will allow you to become a better leader today, not someday.

Pete Mockaitis
And what’s intriguing is, when you ask, “What’s top of mind for you?” and, Ali, if I may, do you have, this is, we’re tuning up precise verbiage and phraseology. If people feel that’s a little too corporate-y or consultant-y, do you have some synonymous phrases for what’s top of mind for you today?

Ali Merchant
Yeah, totally. Totally. Wow, man, I’m like a corporate person now. That is interesting. I’ll tell you. “You got any hot topics?” Hot topics is good, yeah.

Pete Mockaitis
Okay. I like it.

Ali Merchant
“What’s got you occupied this week?”

Pete Mockaitis
I’m thinking about the mall store hot topic. Like, “Yeah, I’ve got a black fedora on me.” No, but what’s great about that is that it opens up exactly what you want in terms of, and it might be that you might get a response about work, you might get a response about not work. For example, what’s top of mind for me is, we had a pipe burst in this house.

Ali Merchant

There you go.

Pete Mockaitis
And it’s a whole situation with the remediation and reconstruction, and so that is top of mind. And so, like, it’s quite possible that in a professional context, a manager would have no idea that that’s occurring in my life, and yet it’s consuming a substantial amount of my mental emotional energy.

And then that opens up any number of cool things in terms of, “Oh, well, I know an amazing contractor,” or, “Oh, shucks, that sounds terrible. Is your family, are they in a good spot? Well, hey, I’ve got some hotel points.” Yeah, whatever.

It could go any number of opportunities to, at least, be a little bit more considerate and understanding about what you’re putting on their plate, or, at most, say, “Oh, I just so happen to have an extremely appropriate and valuable something-something that I can contribute into your life.”

Ali Merchant
Right. And we’re going to stick with the pipe burst because I love that example. Now, imagine I use the question, “What’s going on?” instead of, “Hey, what’s happening with this thing?” And the person says, “It’s winter time and our pipe burst, and it’s been a whole mess.” And now I know, we have a project due today, and now I know, “Hey, maybe, like, are you okay to do this? Do we want to extend the deadline?” Do you see how the pipe burst leans into work?

Pete Mockaitis
Yeah, totally.

Ali Merchant
That’s the beauty of this because if my pipe burst, but I didn’t tell my manager, and I said, “Hey, you know what? I’m really struggling today. I can’t do this,” and my reasoning as a manager is like, “Well, you had two weeks to do this. What’s the problem?” Now I have more context about the situation.

And when you have context, the next line of inquiry becomes way easier. Now, I just want to be mindful here, right? These one-on-ones aren’t going to be about personal things all the time. Most of the time they’re going to be about work and that’s okay. They should be about work. But that’s, in the book, I talk about the three Ps. Sorry, I’m a learning and development guy. There’s always going to be three P’s, right? Priorities, position and person.

Person is the pipe burst. Position is a career conversation. And, by the way, you’re not going to have it every week, not even every month, maybe once a quarter, once in six months. But typically, all your one-on-ones are going to be about priorities, “What is, like, the big thing you’re working on and where do you need my help? What are some of your blockers? How can I help you reduce some of your blockers?” That’s a good one-on-one right here.

But let’s not forget that there is a person behind the title and pipes burst in life. That’s also what happens.

Pete Mockaitis
Yeah. Well said. Well, Ali, tell me, any final things you really want to make sure to mention before we hear about some of your favorite things?

Ali Merchant
You know, we spoke a lot about these difficult conversations. My wish is that we do have those difficult conversations, but I think the easiest thing we can do is find one person in our orbit, on our team, or our peer, or our manager, and just give them some very specific recognition. Not just, “Hey, you’re great.”

You know what, that’s good if you’ve never said that, I’ll take it. But something which is specific, something which is timely, something which is sincere, it could be a handwritten note, it could be an email, it could be a thoughtful Slack message. I’m telling you, and I know this sounds so simple, but I just don’t see it in the world of work as much as I would like for it to see.

So, the one thing I would advise or request everyone listening to this, the simplest thing you can do, if you see something good, say something good and make it specific.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Ali Merchant
I’ll give you a line. It comes from this book by David Brooks. I think the book is How to Know a Person. And he says the whole world has diminishers and illuminators.

And diminishers are people who will diminish your light. They won’t give you the recognition. They won’t tell you the encouraging thing or they won’t send Pete toys or something. Illuminators are people that will take the smallest of things and they’ll amplify it. So, in a world of diminishers, you want to be an illuminator.

Pete Mockaitis
Beautiful. And could you share a favorite study or experiment or piece of research?

Ali Merchant
Yeah, so the favorite research comes from Stanford, and this was done in 1990. This research is called tappers and listeners. And, Pete, when I wrote this in the book, I thought no one would care. This is one of the most highlighted passages in the book, which blows my mind. It’s a cool study. So, in 1990, I forget the name of the researcher. The researcher came up with two groups of people, tappers and listeners.

She told the tappers, “Your job is to tap a well-known tune, like Happy Birthday or Jingle Bells or Christmas Season.” And the listeners were supposed to guess the tune. Simple. The tappers thought that the listeners would guess the tune at least 50% of the time. Any idea what the percentage is of the listeners guessing the actual tune?

Pete Mockaitis
You know, I haven’t read the full text of this study, but I remember from people talking about it, it’s way low. It’s way less than 50%.

Ali Merchant
Right, it’s 3%. The accurate figure is 2.6 or 2.7. Why am I sharing this with you? I am sharing this with you because if you’re a manager, you are a tapper. And if you’re an employee, you’re a listener. What do I mean by that? A lot of managers, present company included, I’m raising my hand, we think that our employees listen to the melody inside of our heads. They don’t.

We have to make the implicit, I’m pointing to my head right now, we have to make the implicit explicit. We have to tell our people what we expect them to do. The tappers and listeners study, hopefully, is something that captures your imagination and it reminds you that, “I have to do a better job of communicating my standards and my expectations with the people who report in to me.”

Pete Mockaitis
Very good. And a favorite book?

Ali Merchant
I absolutely love this book. This book is called Zen and the Art of Firefighting. It’s written by a firefighter.

This incredible firefighter who talks about life and leadership from the lens of an actual firefighter. It’s a great book. It’s going to make you a better leader regardless of whether you have thousands of people who report into you or you have none. It’s a phenomenal book as well.

Pete Mockaitis
And a favorite tool?

Ali Merchant
I’m not going to give you any AI tools, but I will tell you, I am not a podcaster like you, not even close, but I do love Descript because that is the only tool that has actually saved me hours and hours up on work. I lied. I have to mention one AI tool. The Google Tool Notebook LLM, I think, is very cool. It does a lot of cool visuals. I’m a fan of it.

Pete Mockaitis
And is there a particular nugget you share that really connects and resonates, and people quote back to you often?

Ali Merchant
Well, there are two things. The difficult conversation line, “If I hear you correctly,” that resonates a lot with people, especially people who are conflict averse.

And the second thing that I hear a lot from people is the idea that we’ve been taught that giving an answer is an act of value or of helpfulness. That is incorrect. Sometimes listening and asking a question is also an act of value. I think it gives people permission to not just fix things but to listen, observe, empathize, and stay curious.

Pete Mockaitis
And the first one you said was just the phrase itself, “If I’m hearing you correctly”?

Ali Merchant
Yeah, difficult conversations don’t ruin relationships. Avoiding them often does. Yeah, that sticks a lot. I think it kind of rhymes a little bit, to a certain extent, but I love it. I’ve been a conflict-averse person for a majority of my life. And after I discovered this, I’m like, “Wow, I can do this. I can have a difficult conversation without hurting someone. I can be direct. I can be kind.”

And from my personal experience, I’ve learned that you get to build a better relationship if you have those types of conversations. Now, I just want to also be clear here. I’m not using the word candor. Candor is a good word. Unfortunately, it’s been hijacked by a lot of people for saying whatever the heck they want to say, “Oh, I was just being candid.”

No. Candid is you being direct and you being kind at the same time. You can hold someone accountable while being empathetic. That’s not like a mutually exclusive deal you make. You can do both at the same time. In fact, if you want to become an elite leader, you have to learn to do both at the same time.

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Ali Merchant
AllInManager.com, one word. That site will take you to my book. They can find me on LinkedIn, Ali Merchant.

The book is available on Kindle. It’s available on paperback. It’s available on hardcover. One thing, a shameless plug, if I may, if you get the book, chapter two will give you access to all the tools, all the templates, all the bonuses, all the fun stuff.

Pete Mockaitis
Cool. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ali Merchant
I’m going to double down on what I said, which is, next week or in the new year, make a plan to find one person in your orbit, go to them and share rich recognition with them.

One person. Make that into a ritual of yours. Don’t have to do it every week. Do it once a month. Your life will meaningfully improve if you become the person who looks for the good in people and calls it out.

Pete Mockaitis
All right. Ali, thank you.

Ali Merchant
This was so much fun. I appreciate you.

2025 GREATS: 1020: The Three Keys to Being Inspirational with Adam Galinsky

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Adam Galinsky reveals the core skills anyone can master for more inspiring leadership.

You’ll Learn

  1. The easiest way to uplift the people around you 
  2. The 15-minute exercise that makes you visionary 
  3. The quick trick to feeling more confident and powerful 

About Adam 

Adam Galinsky is a celebrated social psychologist at Columbia Business School known for his research on leadership, decision-making, teams and ethics. His scientific research—consisting of over 1000 studies published in over 200 scientific articles—has been cited more than 64,000 times. In Galinsky’s latest book, Inspire, he weaves together his decades of research and global consulting experience to reveal the science of how to become more inspiring. His TED Talk, “How to Speak Up For Yourself,” has been viewed more than 7.5 million times and his book Friend and Foe, was an audible and eBook bestseller. 

Resources Mentioned

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Adam Galinsky Interview Transcript

Pete Mockaitis
Adam, welcome.

Adam Galinsky
Thanks so much for having me, Pete.

Pete Mockaitis
I’m excited to dig into your wisdom about your book, Inspire, to get inspired, to become more inspiring. So, no pressure, Adam, but we’re expecting lots of inspiration to be flowing from you here today.

Adam Galinsky
I hope I can deliver.

Pete Mockaitis
Me too. Well, so tell us, you study this stuff. I’d like to hear, in your own lived experience, who’s the most inspiring person you’ve encountered and what is it about them that inspired you?

Adam Galinsky
Yeah, it’s interesting. I’ve been inspired by a number of people in my life. One person that inspired me really deeply is my dad and even my mom too. So, both my parents and their different ways. One of the things I talk about in the book is I really compare and contrast two types of leaders that tend to be in our orbit, the inspiring leaders, but also the infuriating leaders.

And I think one of the things, when I think about both my parents, I immediately think about their inspiring characteristics, but also their infuriating flaws that they had. And so, I think one of the things in studying this topic is, probably maybe the single biggest insight that I’ve discovered is I’ve actually answered an age-old question that’s bedeviled people for centuries, which is, “Are inspiring leaders born or are they made?”

And what I’ve discovered is, I think, pretty definitively, that inspiring leaders are truly made. And the reason why I know this is because there is, and the thing that I’ve established in my research, is that there is a universal set of characteristics that make up the inspiring person. And these characteristics exist in every single country, on every continent in the world. There’s not a single inspiring characteristic that doesn’t exist in every other country, that exists in one country. It exists in every country.

And because there is this universal set of characteristics, those can be learned, they can be practiced, they can be nurtured, and so that we can become more inspiring over time. And if we go back to thinking a little about my parents, and I said they’re inspiring and they’re infuriating, the thing that really, what my research shows, is that it’s not who we are, it’s really what we do. It’s our behavior, our current behavior, whatever we’re doing today can either inspire or infuriate.

And that means that even if we were amazing yesterday, we may be a total infuriating dad today but the good news is we could be even more inspiring tomorrow.

Pete Mockaitis
Okay. Well, it’s good news that inspirational leaders are made and not born, otherwise you’d have a pretty short book and podcast, I imagine, Adam.

Adam Galinsky
That’s right, yes. Well, it could be a whole discussion of how to select those people, right? So wouldn’t be necessarily that short, but it would be a different conversation.

Pete Mockaitis
It would be. Well, and not as much fun because, I mean, I am inspired by the notion of being inspirational, to get meta with you. And I do definitely want to dig into this set of characteristics, what are they, and how do we learn them. But first I’d like to hear, generally speaking, as you’ve dug into all this literature and done the research, any big surprising or counterintuitive discoveries that made you go, “Huh, how about that”?

Adam Galinsky
I think that one of the things I discovered over the course of doing 25 years of scientific research is the power of not just thinking about ourselves, but thinking about others. And so, one of the first things that I ended up studying in my dissertation was a notion of perspective-taking. And when we take the perspective of other people, it opens up a lot of different avenues and possibilities that we might not know were available to us.

And so, it helps us be better negotiators. It helps us be better leaders. It helps us be more inclusive, give better feedback. Like, you could do a whole list of the things that perspective-taking provides to you. But this is one example, I have a paper that’s coming out in the top psychology, social psychology journal in the world, the Journal of Personality and Social Psychology, in January, a paper I’ve worked on for a number of years.

And the title of the paper is called “The Vicious Cycle of Status and Security.” And so, one of the mistakes that the people who are insecure about where they stand in the world make is they think they have to tout their accomplishments. They have to show what they have done. And what my research shows is that, when we’re feeling insecure, we feel reluctant to credit other people for their contributions to us, thinking it’ll undermine our own standing.

But what my research shows really definitively, even in some of the most competitive contexts, that when we are generous in spirit towards other people, when we acknowledge their contributions to our own success, we not only elevate them, but we also elevate ourselves. We actually gain in status through generosity.

And I think that’s one of the things that people might instinctively kind of think that might be true, but when they get anxious, when they get insecure, that goes out the window and we focus on the self and, “What I’ve done.” And so, I think maybe the surprising thing is just the power in, “It’s not all about you.” If you focus on others, you’re going to benefit but it’s through this sort of other route, if you will.

Pete Mockaitis
Yeah, I absolutely buy that, and I’ve seen it on both sides of the table in terms of when I’m at my best doing those things, as well as when I see it from others, and I am wowed by, I suppose, anytime someone just is generous in terms of, I guess I think about in sales conversations in which someone says, “Hey, we’d love to take your money, but actually I don’t think we’re the best fit for you. You should go with it over in this direction instead.”

I end up liking them more and giving them more referrals. It’s like, “You got to talk to these guys. They’re so honest. They’re so great. They’ll help you out or tell you who could help you better.” And it’s a world I want to live in, you know? So, I think that’s beautiful.

Adam Galinsky
Yeah, I think that’s right.When we do something that doesn’t look like in our best interest, it seems more authentic and genuine, because “Why would they be doing it if they didn’t really believe it?” And I think that becomes really powerful for that. And it also just highlights how important our reputation is to us, like, how people think about us, how they talk about us, what they share about us.

And so, that’s another, I think, I use this phrase that I really like about, “spreading the seeds of inspiration.” And I’ll come back to this later, but I have an acronym that I use called REAP. And it’s a Hananim from the Bible and, “Reap what you sow.” But the idea is that what you put out in the world comes back to you. So, if you’re inspiring to others, they’re going to be inspiring to you. But if you’re infuriating to others, you’re going to get infuriation back. And I think that’s something so important.

One of the foundations, and we’ll talk about the characteristics, as you said, and sort of how we can utilize those characteristics, but one of the foundations is really, like, living your values, and how you can live your values. And my number one value, I have a values card that’s in my pocket with my top five values and in a hierarchy. My number one value is generosity. And it’s that idea that if we’re generous to other people, not just in substance, but even in spirit, we’re going to produce a better world, not only for others, but also for ourselves.

Pete Mockaitis
Okay. Well, let’s dig into some of these characteristics. Lay them on us.

Adam Galinsky
Sure. Well, so just to give your listeners a little background. So, what I’ve done over the last 20 years is I’ve asked people all over the world to tell me about a leader that inspired them. And I’ve asked people, “Well, what does it mean to be inspired?” And people use words like energy or warmth or light.

And the way that I describe it is a wellspring of hope and possibility. It changes you inside. It gives you this feeling. And I say to people, “What was it about that person that inspired you? I want you to tell me the exact characteristic. Be a scientist. Pinpoint what it is that really changed you inside.” And then over the course of time, I started asking another question, I said, “Okay, I want to talk about a different leader that changed you inside. But instead of creating that wellspring of hope and possibility, they created this seething cauldron of rage and resentment. And what was it about that leader that made your blood boil, that infuriated you?” And so, by collecting thousands, and probably even tens of thousands of these examples across the globe, I’ve been able to sort of analyze and study them and use sort of scientific techniques to reduce them to some core factors.

And these three universal factors, I’ll tell you sort of the first thing, my first insight is that the inspiring leader and the infuriating leader are really mirror images of each other, and they exist on this continuum, this enduring continuum that’s made up of “How are you behaving today?” And so, just as a couple quick examples, an inspiring leader is generous. We already used the word generosity, right? Infuriating leader is selfish.

Inspiring leader is courageous. Infuriating leader is cowardly. Inspiring leader sees the big picture. Infuriating leader is small-minded, lost in the weeds. So, one of the things we can start to see is that these are mirror images of each other. And the second thing is that continuum is made up of these three enduring factors. There’s being visionary, which is how we see the world. There is being an exemplar of desired behavior, how we are in the world. And then being a mentor, how we interact with others in the world.

And one of things that I’ve discovered is there’s a reason why these are the three universal factors. And the reason why these are the three universal factors is because they each satisfy a fundamental human need. We’re inspiring people because we’re satisfying a need. So, to be visionary satisfies a human need for meaning and understanding. We crave meaning.

To be exemplar satisfies the fundamental human need to feel protected and safe, but also to feel propelled by people’s passion and energy. And then mentor is one of the universal factors because it fulfills the fundamental human needs for a sense of belonging and inclusion on the one hand, but feeling like that you have status and are respected on the other hand.

And so, these are these three universal factors. I actually have a term that I use, a mnemonic device to help people remember it. I call it the VEM diagram of inspiring leadership. So, it’s like a Venn diagram, you have visionary, you have exemplary, you have mentor, and inspiring in the middle of those concentric circles but that really sort of captures those three elements.

Pete Mockaitis
Yeah, you brought the goods and some social psychology chops in action, our deep human needs. And on the mentor side, I’m thinking about, we got the belonging and the inclusion and also at the sense of learning growth mastery that occurs when we’re getting good tidbits from a mentor. Like, “Oh, wow, that’s brilliant. And now my skills have been upgraded and I feel great as a result of that as well.” So, we’re ticking all kinds of deep human boxes here.

Now, I’ll tell you, Adam, when you said that these inspiring leaders are made and not born, it feels like a tall mountain to climb to just develop these characteristics within us. If we’re not so visionary and exemplary and mentor-y, how do we get more of that goodness going for us?

Adam Galinsky
Yeah, absolutely. So, for each of these, I can go into a little bit more detail, but also say, like, “How do we get into a visionary state of mind that makes us and propels us to be more visionary? How do we get into an exemplar state of mind? How do we do those things?” And so, let me just start with, I think, visionary is such a straightforward one and really helpful. So, what does it mean to be visionary?

Well, visionary has three characteristics. It’s kind of like what we say, is one of it, how we say it and when we say it. And the what basically is big picture, optimistic vision of the future. So, there’s, we see the big picture, but we also see a positive version of what the world can look like. Now, how do we say it? Well, my research shows and other people’s research shows is you want to do two things. You want to simplify it to its essence, but you also want to visualize it, make it come to life.

So, one of the examples I love to give is, you can have the mission, “Our mission is to have satisfied customers.” That’s a good mission, right? You want to have your customers be satisfied. But now let’s just tweak it a little bit and see how it changes, “Our mission is to make our customers smile.” Now that word smile is something we can visually see.

And then we can think about, “Well, what is it that we can do to bring that smile onto our customers’ face?” And that actually simple change from satisfied customers to make our customers smile, engages people more and motivates them more. It produces better outcomes, better products, if you will.

And then the final thing is that if you want your vision to stick, you got to share it and repeat it again and again and again and again. And one of the things I think we fail a lot of times is we fail to recognize that for something to stick, we need to hear it a lot of times. I mean, here’s a good example. What does almost every song in the world have?

Pete Mockaitis
Oh, a refrain, a chorus.

Adam Galinsky
Yeah, a chorus, a refrain, right? That tells us, if almost every song in the world has the same exact feature, a repeated line, a repeated chorus, a repeated frame, that probably tells us the human mind needs some central idea to be repeated again and again. And so, that’s another thing that I find that people are really good at. So, now we can be both practical, very specific, but we can also be sort of a little bit broader. So, here’s a practical thing.

Look at how you’re communicating and ask, “Can I simplify this? Can I be more economical in my words? But can I, in doing that, also make it more visual and vivid and metaphorical and come to life?” So, that’s like a very practical thing you could do. But what I’ve also shown is “How do we get into a general visionary state of mind where we can really see the big picture?” And that is a technique that comes back to what I said earlier about values.

And so, one of the things that two decades of research has shown, my own research has shown this, I’ve done multiple studies, that if you get people to reflect on their values, and I call this your values hierarchy. My colleague, Paul Ingram, has done amazing research on this. So, this is what we tell people, “Think about your values, what really matters to you. Now pick four or five values and put them into a hierarchy where the top value sort of animates the rest of your values. Now that’s your value hierarchy. Now what I want you to do is I want you to think about why those values matter to you. Also, when have you demonstrated those values in your daily life?”

And here’s one study we did. One of the worst things that can happen to anyone in their life is to be unemployed, to be laid off, to be fired, to lose your job. It increases anxiety, depression, even suicide. So, we worked with a Swiss employment agency, a government employment agency, every citizen in Switzerland, if they want to get unemployment benefits, has to go into one of these agencies and register. And we did a little experiment.

Fifteen-minute intervention for half of these people. We did exactly what I just told you. Reflect on your values, why they matter, how you’ve demonstrated them. Two months later, they were twice as likely to have found a job. In fact, the effect was so strong, we stopped the experiment and gave everybody the values intervention.

And so, when we reflect on our values, it has two things that I think are incredibly important. One is it helps us see the big picture, what really matters. But two is I think it has this element of optimism. It gives us that energy to go forward. Because what do you need to do to get a job? You got to apply, you got to suffer the slings and arrows of rejections, right? And you got to keep going, right? And you got to keep applying to other jobs. And so, reflecting on our values both helps you see what really matters and gives you that optimistic positive energy to go forward.

So, we can become more visionary both with very fine-tuned practicality, “How do I simplify my messages?” or, “How do I make sure that people see the big picture?” But we can also do it more sort of organically by reflecting on our values.

Pete Mockaitis
Adam, what we love to hear so much here is a little bit of an effort produces just an extraordinary result. Like a 15-minute value intervention is phenomenal, which reminds me of a conversation we had with Dan Cable about, I think, similarly, a short, it might’ve been a one-hour intervention, in terms of introducing yourself to your colleagues about who you are at your best, reduce the attrition by over 30%.

And so, I think that is just astounding in terms of zooming in on this stuff, it’s just amazing in that our human spirit, I don’t know how to say it, Adam, but it seems like it’s so easy for us to lose sight of our values, our North Star, that which makes us come alive and be all we can be. And, apparently, we can get there with just a pretty quick refresher.

Adam Galinsky
Yeah, I think this is a great transition to the second universal factor of being exemplar, because I think Dan’s intervention is, it’s a little bit about values, but it’s also something a little bit broader. So, what does it mean to be an exemplar of desired behavior? So, what it means is being a calm and courageous protector, who’s authentically passionate, who’s super, but also human. They’re not perfect. They have their own vulnerabilities.

And so, I’ve shown in a lot of different ways why that matters. So, how do we get people into an exemplar state of mind? Well, in 2003, I introduced something, and Dan’s research kind of builds all of this, an intervention that has been used in hundreds of experiments across the world, hundreds of experiments across the world. And we basically did analysis of all those experiments and showed that it’s got deep scientific validity.

But we simply asked people to kind of do what Dan did, but we said, “Think about a time when you were powerful, in control, and your best self.” And we targeted at a more micro level. So, imagine you’re going into a negotiation, “Think about when you’re powerful and in control and your best self at the negotiating table.” Or you’re going in for an interview, “Think about when you’re powerful and in control your best self in an interview.” Or think about giving a speech in front of people, “Think about the time when you felt powerful, really in control on that stage.”

And so, what that does, the reason why that’s so powerful, that reflection, is because you’re building off your own lived experience, authentically building off your own lived experience. You’re not recalling what someone else did. You can feel yourself.

You’re like, “Yeah, I negotiated.” You might’ve negotiated one time out of ten well, but you can still recall that one time you did it well, right? And that’s a real powerful way to leverage that. And we’ve shown in our research that when you do that, people do better in interviews. We actually have the people are more likely to get a job. We’ve shown they give better speeches. Other people in Europe have used my intervention, measured people’s physiological reactivity before a very stressful event, and they were physiologically calmer after engaging in that.

And so, one of the things that the way they like to describe it is if you want to be super, you got to be able to remember when you were super. And that’s sort of one way of being able to tap. And then you go out and act super when you can do that. And so, I think that’s one thing that’s just so powerful and so important for people is to remember that we have those experience when we did something really, really well and we can recall and really sort of build off those experiences.

Now, I hope you don’t mind, but I want to introduce another topic really quickly that I think is really important.

So, I know you have three kids, and so you’re a parent, you’re a dad, and so your kids look up to you because as that parent, it could be just because you admire someone. It could be because someone’s really important to you. And so, anytime someone gives you their attention, you, your behavior, your words, the way you stand, the way you interact are going to have a big impact on people.

And so, I’ve coined a phrase. I call it the leadership amplification effect or the leader amplification effect. And the leader amplification effect basically says that when we’re in a position of leadership or where people are looking up to us or we really matter to them, they’re paying attention to us, their eyes are on us. And one of the foundational, fundamental scientific truths that govern all of mental life is that the things that we pay attention to get amplified. Whatever stimulus we’re looking at, that stimulus will have a bigger impact on us. We’ll get intensified reactions.

And so, it’s just sort of one example would be, I still remember 30 years ago, my first doctoral seminar when I was a PhD student with a guy who’d win the Nobel Prize in Economics, and I raised my hand one day, first day of class, have 11 fellow students, I want to demonstrate that I belong, I’m at Princeton University, this Ivy League thing, but feeling a little insecure, and I think I have a really nice point to make. And I still remember what Danny did 40 years later, he crossed his arms, shook his head, scrunched up his face and said, “That’s not right at all.”

And then he smiled and he moved on and the rest of class moved on. But, like, I was frozen. I felt humiliated. It was crushing to me. And so, Danny doesn’t remember this. Like, it was nothing to him, but to me, it just felt like humiliating criticism. But, like, six weeks later, I’m walking in the hallway and Danny, without stopping, he doesn’t even stop walking, he just says over his shoulder, “Hey, Adam, I love reading your reflection papers. You’re a great writer.” And then he turned the corner but that comment, like, has nurtured me for 30 years.

And so, one of things is that when we’re in a position of leadership, the reason why our words matter so much, the way we are in the world, how we interact with others matters so much is people are paying attention to us. And some of it is because we have power and authority, but sometimes it’s just because they look up to us and they care about what we think. And our whispers are going to be shouts, our comments are going to get amplified, and the reactions we produce are going to be intensified.

And so, one of the things we have to learn as parents, but as leaders, is that nothing we say is offhand. Everything has an impact. And so, that’s one of the things we have to be aware of to be inspiring is to recognize the powerful impact that our words, behaviors, and interactions have.

Pete Mockaitis
That is huge. And I’ve heard a number of leaders say, and I’ve lived this myself that, “It’s the weirdest thing. When I became a leader, my suggestions became commands.” And so, that’s one form of the amplification, but it’s great to flag the other ways that your stuff is being amplified and the impact and consequences of that there.

Adam Galinsky
Here’s one of my favorite stories about this. Barry Salzberg became CEO of Global Deloitte, which, you know, has tens of thousands of employees. And about six months into being CEO, he noticed that there were bananas at every sort of executive meeting. And he’s like, “God, I’ve been at Deloitte for 30 years. Is it a symbol of Deloitte I didn’t know about? Or does someone really important love bananas?”

So, he asked his assistant, he said, “Hey, why do we have bananas at every meeting?” She said, “Because you love bananas.” He’s like, “Wait, what?” So, the first time he walked into a meeting where she was present, she was paying incredible close attention to everything he did because she wanted to please him.

And she noticed he picked up a banana with a little bit of enthusiasm. And so, she coded in her mind, “Barry Salzberg loves bananas. We must have bananas at every meeting.” And that’s not even a suggestion. That’s just like, he’s like, “Ooh, banana,” he just might want to have a little potassium that day but then it became a law.

And so, that’s sort of a great example of the leadership amplification effect. He didn’t even say anything to anyone. It wasn’t even a suggestion. It was just a dollop of enthusiasm.

Pete Mockaitis
Yeah. Well, that is telling. Well, I’d love to get your perspective, Adam, before we hear about some of your favorite things. Given what you’ve learned about the impact of the things we do or don’t do, and then the relative prevalence of these behaviors, if you can lay on us just a couple of your top do’s and don’ts that you think can make a world of difference for us, what would they be?

Adam Galinsky
I’ll go through a few do’s. So, the first one is always think about the big picture. Like, what is really going on here? Like, try to put things into context to understand people’s behaviors. I’ll just give two examples that relate to being a parent because I think they’re really, really powerful. I had two kids, very close in age, just like you. And so, I had a kindergartener and a first grader. And the kindergartner’s classroom was on the second floor and the first grader’s class was on the third floor, and I take them to school every day.

So, naturally, I dropped the kindergartner first because he’s, as we walk up the stairs, my first grader is very type A, very impatient, “I want to get to school.” My kindergartner, like most second borns, likes to relax a little bit, take his time, likes to a big ritual with me saying goodbye, and Asher would be like, “Hurry up, Aidan. Hurry up Aidan,” and I would get very frustrated at Asher. I’d be like, “Just be patient. Why can’t you be patient?” And then Asher would march upstairs and run in the classroom without saying goodbye to me.

And about a month into this, we were walking with Aidan, I had an epiphany. And I was like, “What if I drop Asher off first?” So, I said to my kids, I said, “Hey, why don’t we all walk up to the third floor and drop Asher off first, then walk down to the second floor?” And it was transformational. So, Asher got to go at the time he wanted to, he’d give me a hug, I’d get to go downstairs, Aidan could take his time, no one was rushing him.

And by day three of this, his teacher, I never even talked about this with his teacher, Aidan’s teacher, the kindergartner’s teacher said, “Wow, dropping Asher off first has been a big success.” Like, she noticed, she could see Asher getting frustrated and angry. And, like, I could yell at Asher, I could tell him to be patient, I could try to give him some type of gummy to make him calmer, but he was saying, “I need to get the class on time.”

And so, then if we start thinking, “How can I allow Asher to meet his needs, but also have Aidan meet his needs?” We just reversed the drop-off order. And so, when I talk about seeing the big picture, it’s like really sort of understanding all the people that are in sort of an orbit and how they interact. And so, I think these are very, very, powerful things. What is it that people need? I mentioned these fundamental human needs. What does this person need right now?

I’ll give you just one other quick example, it’s very top of mind. My mother-in-law has lived with us for eight years and my older son is very attached to her and she’s moving now to Las Vegas. And about, she’s moving literally next week, and about two weeks ago, my son started being just really salty towards his mom, my wife, just being really rude to her and angry at her. And she was getting a little, like, upset by this, and it’s hard not to take it personally.

But the big picture is he’s mad that his grandmother is leaving, and he’s furious, but he can’t express it to her. In fact, they’ve actually never had a fight. Like, he’s her safe person. And so, he’s taking out on the person that’s closest, the mom. And so, once you see the big picture, you can start to recognize what’s going on. But then we can be visionary. We can start to help him have context for his feelings, “Hey, Asher, I know you’re really, you know, it’s probably, it’s really hard with Lola leaving.”

And the other day he whispered to me, he didn’t want his brother to hear this, he said, “I’m really sad that Lola is leaving.” And so, that’s what I mean by sort of being visionary. How do we see the big picture and really recognize what really, really needs to happen? Seeing the big picture allows people to handle the slings and arrows of outrageous fortune. Like, think about people going into war, soldiers potentially giving up their life, but for a bigger idea. So, the first do is be the big picture.

The second do is to remember that when we are in these positions of leadership, our emotions are infectious. And so, when we’re calm, we calm other people down. But if we’re anxious, we’re going to make other people even more anxious. So, we really have a duty and a responsibility to regulate our own emotions in those experiences, even as parents to not get angry.

My old dean, he would have these faculty meetings where people were speaking viciously to him, and he was always so calm. And I was just so amazed that he could just handle that. Like, he never reacted, he never blew off the handle. Apparently, he did so sometimes in private, but like never in public when it really mattered. And so, I think that’s the other do.

And then the final do that I’ll give is elevate others. When you see someone do something good, let them know. And when they did something that really helped you, express gratitude. And I’ll tell you a story about that. Every time I teach, I give people the leader amplification effect call to action. And I say, “I want you to pick three people that are less powerful than you, and I want you to send them some message that says, ‘Hey, you really knocked that presentation out of the park,’ or, ‘Thank you so much for helping me on that report. I couldn’t have done it without you.’ And I want you to be specific.”

Because if you come across as inauthentic, that’s infuriating, right? And so, this was 10:15, I was in front of a group of 50 CEOs and presidents. And at 10:29, one of them raised his hand and said, “I already sent my three emails, already got three responses, and they were gushing with excitement. One of them said, ‘I’m finally going to take my spouse to that new restaurant they always wanted to go to.’”

And I really liked this example because, first of all, it proved something I found in my research, which is people in powerful roles are very impulsive. This guy couldn’t even wait to 10:30 in the break. He had to like send it off right away. But it also shows it didn’t take him any time at all to do it. Like, it cost him a couple of minutes and it transformed people’s lives.

Pete Mockaitis
And what’s the content of the email? You just say, hey, what you think is great about them or…?

Adam Galinsky
Yeah, or just anyone, just think about three people who, in your orbit, who have less power than you, that deserve some expression of gratitude or praise and be specific about what they did. So, it could be anything, you know. And I was telling this story, and a president of a bank, 1,400 employees that are under his charge. He said, actually, “Actually, I do that every day.” And I said, “Do what?” He said, “I actually send out an email to every single employee on their birthday.”

And he showed me an example. He said, “Here’s the one I sent this morning. It said like, ‘Hey, Trisha, I hope you have a great birthday. How was bowling and track this weekend?’” That’s all he wrote. And then he showed me her response. It was like a novel, like described everything about bowling and track. He’s like, “You know, I actually never even read her email because it’s so long.” But like she was so excited to get this.

And one of the things that this president said, which really struck me, is he said, “I know my message puts a skip in their step but it actually puts a skip in my step. Like, I get their message back and I feel so good.”

And so, one of the things that I’ve come to the conclusion of, here’s a do and a don’t. Now we always say, “Do something in person, communicate with someone in person, face-to-face is better.” But if I were to praise you, Pete, and say, “Oh, my God, you are the best podcaster I ever saw.”

Pete Mockaitis
Oh, shucks Adam. Thank you.

Adam Galinsky
Yeah, it makes you a little bit uncomfortable, right, because, like, “How do I respond to that?” It feels good. But now imagine I wrote that to you later and you can read it, you can reread it.

Pete Mockaitis
Save it and read it when I need to read it months later.

Adam Galinsky
You can save it. You can savor it. You can send it to your spouse. You can show it to your eight-year-old, and say, “Look what this person said about me.” So, actually, by writing it, and then it’s much easier for people. Like, if I say to you, you’re like, you did that, you did, you’re kind of like a little bit embarrassed, a little bit, “Oh, thanks,” you’re trying to push it away.

But if I were to send them by email, you’d be like, “Oh, thanks so much. This is what I work towards,” you’d be more expressive over writing. And when I praised my dean yesterday, I mentioned I praised my dean, there was a long awkward silence. He didn’t really know how to deal with it. And then he sort of commented about how much he’d learned from the management division and stuff like that.

So, here’s an example where putting something in writing is better than saying it in person because you let them savor it, you let them share it, and you let them respond in a gushing way that lets them express their appreciation but puts a skip in your step.

Pete Mockaitis
Beautifully said. Thank you. Now could you share with us a favorite quote, something you find inspiring?

Adam Galinsky
One of my favorite quotes of all time is from Confucius, and it says, “Tell me and I will forget. Show me and I may understand. But only when you involve me will I truly remember.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Adam Galinsky
Here’s a study that I love more than any other study, and I’ve been using it in my teaching for 25 years. It’s one of my dissertation advisers, Marcia Johnson. She did this in 1973 or ’74, and it’s such a simple study but it’s so profound. She just basically gave people a description of something.

It goes something like this, it says like, “First you take the things and separate them into different piles. Then you have to decide if you have to go somewhere else. If you have to go somewhere else, then you do that. But you also don’t want to do too much at the same time. And after you’re done, then you put things back into their appropriate places.”

And I’ve given this to thousands of people across the globe when I’m presenting and I ask people, “Does anyone know what’s going on in this scenario?” And, like, less than five people present and can solve it. So that’s one of her conditions. Here’s her other condition. She gave them a title and then she read the description to them.

And the title in this case was, drum roll, “Doing the laundry.” And then you realize, “Ah, doing the laundry, separating things, whites and darks. Okay, do you have a washing machine here or do you have to go somewhere else? Oh, yeah, you don’t want to overstuff that because you might break the machine or ruin things. And then you put them back in their places.”

Now, the reason why this experiment is so powerful is because it’s not just that it was easier to read when you got the title, it’s what happened later. When she asked people to recall what they read, the people who got the title couldn’t remember it word for word, but they remember the gist. And the people who didn’t get the title, some of them couldn’t even remember reading anything, it was like they couldn’t even process it.

And so, this is really about being visionary. Being visionary, giving people a vision gives them that title. If you have the title, every word makes sense. Every sentence connects with the other sentences. Other people reading it are, you’re synchronizing with them. And so, to me, it’s like such a small, profound study that really captures that.

I’ll just mention one other study also from the 1970s. But they took two people, let’s say you and I, and we say, “Hey, Pete, you’re going to teach Adam about Indonesia. So, we’re going to give you some material, you’re going to spend 25 minutes learning about this information so that you can teach Adam about it.” And then you’re going to, they give me the same information and say, “Hey, Pete’s going to teach you about Indonesia, but I want you to read this material and study it so you’re prepared.” So, it’s like, just randomly assigned you to be the teacher and me to be the student.

And then later, they give us a test, before we interact, a test on Indonesia, and we had the same amount of time, we had the same material, you would learn it better than I did. And so, just being in that teaching mode makes you process information differently. I think part of it again is being visionary. You’re thinking about the big picture. You’re thinking about how things connect to other. You’re thinking how you’re going to communicate it.

And because you’re doing all of those things, you’re processing, you’re making connections, processing information deeper and really understanding not just the individual facts, but also how they come together. And so, that’s really another story about empowerment that we just talked about, is that like putting people into that teacher frame of mind is more powerful than a student frame of mind.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Adam Galinsky
I mean, I do think my favorite tool is what thing that I kind of came up with in 2003, which is like using our own lived experience to reflect on them at the right moment in time so that we can be whatever we need to be in that moment.

Pete Mockaitis
And a favorite habit?

Adam Galinsky
I think the favorite habit that I would say is trying to do that leader amplification effect, that gesture of generosity, ideally. That would be my favorite habit. I haven’t instituted it yet. But I think, “How can we build in habits of generosity?” I think is probably the most important thing. It’s my number one value and I think it really is the key to spreading the seeds of inspiration.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Adam Galinsky
I think one thing that people really find powerful is that leader amplification effect, recognizing that “What I do and the way that I am in the world is really impacting people,” and it’s very eye-opening for people. I’ll tell you one funny story which I really love is I’ve been doing the laundry study for two decades now. And about 10 years ago a woman told me that she wrote, “Do the laundry,” and she put it on her, like, a Post-it next to her screen. And it was on there for like two or three weeks.

And, finally, one of her subordinates walked by and was like, “Are you ever going to do your laundry?” And she’s like, “Oh, it’s actually, it’s like to remind me to always remember, like, the vision and remember the big picture.” And then they started using that as a catchphrase when they felt like they weren’t seeing the big picture. They’re like, say, “Do the laundry,” and then that would get them. So, that’s like an example of a nugget that someone took from one of my lectures and really then implemented it and utilized it and hopefully made their organization better.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Adam Galinsky
AdamGalinsky.com, and the book is Inspire.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Adam Galinsky
Once a month, ask yourself these two questions, “When was I inspiring in the last month and when was I infuriating?” So, that’s sort of one set of reflections and sort of think about what it was.

But also think about “Who was inspiring in your orbit in the last month? What was it about they did that changed you inside? And how could you emulate that behavior?” And so, I want you to take those, your own personal reflections, those emulations, and then I would just want you to form a single intention about one thing that you’re going to do differently in the next month.

Pete Mockaitis
All right. Adam, thank you. This is fantastic, inspiring. I wish you much inspiration.

Adam Galinsky
Thank you so much.

1105: The Five Critical Roles of Every Winning Team with Mark Murphy

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Mark Murphy shares insights from his research on maximizing team effectiveness.

You’ll Learn

  1. Why you don’t want a team of all “team players”
  2. The simple trick for more decisive teams
  3. How to get your team to generate 3X more valuable ideas

About Mark

Mark Murphy is a New York Times bestselling author, Senior Contributor to Forbes, and Founder of Leadership IQ, a research and training firm. His latest book is TEAM PLAYERS: The Five Critical Roles You Need to Build A Winning Team. Mark’s previous bestselling books include: Hiring for Attitude, Hundred Percenters, HARD Goals, Managing Narcissists, Blamers, Dramatics and more. 

Mark leads one of the world’s largest databases of original leadership research, and his work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg, BusinessWeek, Harvard Business Review, and U.S. News & World Report. He’s been a featured guest on programs including CBS News Sunday Morning, ABC’s 20/20, Fox Business News, CNN International and NPR. 

Some of his most well-known research studies include “Why New Hires Fail,” “Are SMART Goals Dumb?,” “Why CEO’s Get Fired,” “High Performers Can Be Less Engaged,” and “Don’t Expect Layoff Survivors to Be Grateful.” Mark has conducted training for The United Nations, Harvard Business School, Microsoft, IBM, MasterCard, Merck, and thousands more.

Resources Mentioned

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Mark Murphy Transcript

Pete Mockaitis
Mark, welcome back!

Mark Murphy
Thank you for having me. I’m glad I got invited back.

Pete Mockaitis
Well, yeah, you know, well, it took seven years. What’s that? It’s almost like a biblical punishment. You were exiled for seven years, Mark. But now…

Mark Murphy
I had to go wander out there for a bit and I made my way back now.

Pete Mockaitis
Well, I’m excited to talk about teamwork, team players. And could you maybe kick us off by sharing a particularly surprising, fascinating discovery you’ve made about teams in the seven years since we chatted last?

Mark Murphy
So, the biggest thing, one was not surprising, and that is there are plenty of people that find that the teams they’re on, that they’re forced to sit on every day, aren’t always great uses of their time. But the bigger issue was that, when we started studying this and we asked people, “Listen, is the team you sit on presently, is it actually taking advantage of your talents? Like, do you feel like you get to use your real abilities?”

And two thirds plus of people were like, “No, not really. Like, I’m forced to sit here. I have to go through, I’m part of the group and, you know, that’s good. But I don’t really get to use my strengths. I don’t get to do the thing that I am really well suited to.” And that led to the big kind of aha discovery about teams is that the most successful teams are teams that aren’t focused on trying to make everybody operate the same.

We have this kind of cliche definition of, “What is a team player?” Well, a team player, it’s usually like, they’re kind of outgoing, they’re very friendly, super agreeable, very conscientious, and they have high-end followership, they can get along, all that.

But it turns out that the best teams are more like a rock band, or a symphony orchestra, or an NFL team, or an NBA team. That is, if you look at an NFL team, you got some guys are like 350 pounds, you got others that are 220, some are six foot eight, some are five foot seven, some are really good at throwing a ball, some are good at catching a ball, some are good at pushing people, some are good at running fast.

There’s a weird mix of talents and abilities, and the best teams in business in the real world are ones that assemble sometimes weird seeming groups of people and let everybody do the thing that they’re really good at, rather than trying to stuff us all into a room and go, “We all got to act the same way. It’s all about cohesion. We can never say a cross word.”

Best teams are like, “Nah, no, no, this is, like, I need a center. I need a point guard. I need a forward. I need a shooting guard. I need a bunch of different talents. And y’all don’t have to look the same or act the same or think the same. In fact, it’s better if you don’t.” And that was kind of the big aha moment of this.

Pete Mockaitis
Well, I like that a lot. And to your point about high agreeableness, well, we’re going to get there in a moment in terms of the five critical roles, one of them is a trailblazer. And, indeed, they don’t agree so much, and that’s super useful. And I think that’s just great to highlight right off the bat in terms of being a team player does conjure up images of what that’s “supposed to be.”

And I think I’ve even had moments in team conversations where it’s like, “Hmm, this doesn’t quite sound right to me, but I don’t want to cause trouble and I want to be a good team player. So maybe I’ll just keep quiet for now.” And, occasionally that’s the right move and, often, that’s the exact wrong move.

Mark Murphy
We just are releasing a new study next week on teams, and one of the findings was, we asked people, “Have you ever had an idea that you raised to the team and the team rejected out of hand?” And that was like nine out of 10 people. Or, “Have you had an idea that you were afraid to bring up to the group because you were afraid how people were going to react?” And that was, again, like, nine out of 10 people.

And it’s like, “How many brilliant ideas and innovations are we leaving on the table because people in the room were just afraid to say the thing that the emperor has no clothes, or there is a way better, faster way of doing this, or we are heading down a path that is going to waste all of our times?”

And if the idea of having a team is to get the best thinking possible out of all the people in the room, well, what good is that if we have people that are afraid to speak up because we told everybody, “You know, you got to go along to get along”? No. It kind of runs counter to what a team is supposed to be in the first place.

Pete Mockaitis
Yeah, we heard some of those messages before when it comes to the benefit or value of diversity is, “Hey, we get to have different people with different experiences and that’s great.” And so that’s why we can see some relationships between, mathematically, in research, associated with diverse teams and better outcomes. But my understanding is that you get none of the benefit of that diversity if folks don’t feel like they can, in fact, speak up and share from their unique different experiences.

Mark Murphy
That’s exactly the thing, is that you can even assemble a great diverse group, and all various kinds of diversity, you can have – racial diversity, gender diversity, cognitive diversity, take your pick. It doesn’t matter. But if there is not an environment where we are actively seeking out the input from those folks, or we are telling everybody, “Listen, this is what it takes to be a team player.”

And again, usually, whenever we use the word team player, we’re usually using it in a pejorative, like, “You need to be more of a team player, and here’s what that means.” And we’re trying to, like, sand off the edges of people. And, well, it’s like, “Listen, sometimes it’s the edges that give us the brilliant insight.”

So, if I’m not making it safe enough for you to actually come into this room and do what you do well, if you don’t get to come in here and use your strengths and leverage them, well, then, I’m not getting any of the advantages of having diversity.

And the other side of it is, one of the reasons that so many people, I mean, and every one of your listeners, I would venture to guess, has, at one point or another, sat on a team where they’re like, “Well, there’s an hour of my life I’m never getting back. And it’s like this is an absolute nightmare.”

And one of the reasons people will sometimes feel like that is, like, “I don’t know what I’m doing here because you’re asking me to either be something I’m not, or you’re ignoring the thing that I am. Like, I have this particular set of skills and talents. Let me use those skills and talents. And if you’re not going to let me use them, then I don’t know why I’m here.”

Pete Mockaitis
A particular set of skills. Shout out to Liam Neeson. Well, yeah, so your book, Team Players: The Five Critical Rules You Need to Build a Winning Team, whenever I hear a sort of a typology, like, the five, I have to grill you a bit, Mark. What is the underlying research that says, in fact, there are five and not nine and not three? And how do we know that there are five and that this is real as opposed to something that Mark slapped together because he’s got to get another book out?

Mark Murphy
Yeah, a great question and a very fair one. So, the way this all came about was we started looking at teams, really effective teams and really ineffective teams, let’s say nicely.

And we started to look at, “Okay, well, what are the functions that actually get fulfilled in this team? Like, is there a task function? Is there a decision-making function? Is there an interpersonal smoothing over function, kind of a diplomacy function. “Is there a brainstorming or an ideation, an innovation kind of function? Is there a tracking function like, know, to-do list, milestones, Gantt charts, that kind of stuff.”

And as we started to dissect the various functions, one thing that quickly became clear was that the best teams are pretty good at making decisions, and we didn’t even care at the moment who was making the decisions, just, “Do decisions get made? Okay, cool. Is there a tracking kind of function on this team? Like, do you have any mechanism for ensuring that to-do’s get met? Do you have any kind of a peacekeeping function? You know, is there anything where, when conflict arises or conversations get a little tense, etc.?”

And so, the first thing was we identified that there are five kinds of rough buckets. Now, you can cut these buckets more finely. At one point, we had these cut into like 13 different functions. And we looked at that and said, “Well, okay, probably half of those are like played by the same people. And so maybe 13 is a little much.”

And so, we threw some, not to go too deep into this, but through some K-means cluster analysis, we kind of distilled this down into five that were notably distinct from each other, kind of buckets of work. And then we started to look at, “Okay, who are the people on the team? And what roles are they actually filling?”

And that’s where we discovered that, most of the time, for example, there’s usually somebody on the team, and a really good team, who is capable of making a tough decision. Maybe the group can decide for themselves, they take a vote, “Poof. No fuss, no muss.” But when the rubber hits the road and there you get a sticking point, is there somebody in the group who’s willing to raise their hand and go, “Wait a minute, okay, we’ve debated this long enough. Here’s the path we’re taking, let’s just go.”

That role was often not the same person that was playing that kind of peacemaker sort of role. Because as you might imagine, to play that tougher decision-maker role is a different kind of personality than the person who is kind of smoothing over ruffled feathers and smoothing over hurt feelings and bringing people back into feeling safe and comfortable in the group. Those were very distinct personality types.

So that’s how we came up with the five. It really wasn’t about the people, initially, as much as it was, “What does a team actually have to do to be successful?” I mean, you can take any kind of team. If you can’t make a decision, hey, it’s not going to be a good team. If you can’t hit a deadline on time, not going to be a good team.

When things get really heated, if you don’t have a way to resolve conflict, team’s not going to work all that well. So that’s the origin of this.

Pete Mockaitis
Okay. And so then, tell us a bit more about the subsequent research associated with the outcomes that teams that have these roles see better stuff than teams that don’t.

Mark Murphy
Then, once we had these five roles, and so the five roles are there’s the director, and that’s the person who makes those decisions when necessary. They’re not making every decision, but they’re capable of making that decision. There’s the achiever. This is the person that they don’t necessarily want to be in charge. They’re the person who’s like, “Give me a task. Let me go do some stuff, and I’ll be the worker bee. Okay, cool.”

There’s a stabilizer, and that’s like your to-do list Gantt chart calendar milestone person. Then you have your harmonizer. That’s like your peacekeeper. And then there’s the trailblazer, and that’s the person that, you know, will come up with the crazy innovative ideas, the out-of-the-box, even if it’s sometimes annoying and irritating, but they will shake things up a bit.

Now, when we had those roles, we then went back and started to look at, “Okay, the really effective teams versus the less effective teams.” And what we discovered was, number one, that the best teams, really, really good teams, if you ask somebody, “What’s the best team you’ve ever been on?” start there. And in 97% of those teams, all five roles were filled.

Then ask people, “Okay, well, what’s the worst team that you’re currently sitting on?” Okay, and look at those teams. And what you would find is only about 20% of those teams actually had all five roles filled. They were missing roles.

So, for example, if you think about a team that, when you go, “Hey, can your team, does it actually decide anything? Like, is it capable of just pulling the trigger and making a real decision?” and they say, “No,” well, nine times out of 10, that’s because that team doesn’t have a director. It doesn’t have somebody who is willing to ante up and say, “Even if this is unpopular, I will make that really hard decision.” Every team needs somebody.

Or, if you ask the team, “Hey, do you guys actually hit your deadlines? Like, when a team decides it’s going to do something, do you actually deliver that thing on time?” And people say, “Nah, not really.” Well, it’s usually because you don’t have that person, and every good office has one, it’s the person who keeps the calendar, and is like, “Hey, wait a minute, timeline here. We got a deadline to hit. Like, let’s move this along. Don’t forget the to-dos.” You need that kind of task master.

And when you find these lower-performing teams, the ones that kind of drive us all nuts, what we find is, overwhelmingly, they are missing at least one, sometimes two or three of the roles. And then on the other end of the spectrum, sometimes those teams had too many of one role. If you think about teams where the team is, like, always in a fight over what the decision is going to be and who’s going to get to make the decision, usually, it’s because you got, like, two or three or four directors.

You got like a bunch of people that all think they should be in charge of making the final decision. And then half your team meeting is spent with those people kind of fighting with each other over what it is we’re going to decide. And that becomes every bit as much of a nightmare as a team that can’t make a decision.

That’s basically it. Sometimes you will see in a team, like, “Yeah, we got 10 people who are great at keeping the calendar, but we got, like, nobody actually willing to roll up their sleeves and do the work. We just got 10 people who, you know, want to keep us on track, but nobody actually like doing stuff.”

Pete Mockaitis
Okay. And when you mentioned the effective teams and the ineffective teams, what’s the data set?

Mark Murphy
So, this was across, we started with about 1200 teams that we looked at. It has since broadened out to now we’ve got over 100,000 people, and that’s spread across, now I think it’s broken 10,000 various teams. But the initial study, well, the very first pilot study was about 400 teams. Then it went up to about 1200, and then it just started scaling up from there.

Pete Mockaitis
Oh, yes, but like where do you find the teams and assess the performance?

Mark Murphy
So, the teams initially come from either our research or our survey clients or our training clients. And so, we start with pools of people there. So, we’re dealing with organizations, so 95% of them are business organizations. And I say business because some of those are not for profit. So, there’s hospitals, there’s libraries, there’s a few government organizations.

But then the majority are your classic kind of for-profit, but it runs the gamut from organizations that, our initial cutoff, was an organization had to have at least a little over 50 people, and then all the way up to organizations with tens of thousands. And we set that limit, usually in studies like this, initially, because if you have a company with three people or eight people, and that’s like the entirety of the company, there can be a lot of confounding factors when you’re looking at a team.

So, we usually don’t touch the really small companies until later in the process, just because it’s, you never really know exactly what you’re getting because they’re so variable from each other. But then once you have a model, that’s where you can start to get some of the smaller shops.

Pete Mockaitis
Alrighty. And so then, how do we know? Part of it, I guess, you just recognize immediately from these descriptions, “Oh, yep, that’s a director. Yep, that’s a stabilizer. Got it.” But how do you recommend we understand and assess the makeup of a team?

Mark Murphy
Simplest, easiest way is at your next team meeting, go, “Hey, folks. Let’s try a little something. Here are these five roles. I want everybody to jot down, ‘What role do you think others would say that I play?’ and we’ll just go around, okay?” So, I’m Mark, I’m going to ask, “Okay, what’s the role that I think others would say that I most typically play on this team?”

“Okay, Jane, what about you? Oh, Pete, what about you? What role would you say people are most likely to say you typically play. Frank?” and we just go around, and we each identify, “Okay, what’s the role that we are probably most typically playing?” That’s one.

Once you have a pretty good sense of that, if you look around the room, and you’re like, “Huh, everybody said that they’re the director. Huh, we might have a problem here.” That’s step one, is just see what kind of distribution of people you actually have.

The second thing then is, based on those descriptions, is go, “Okay, well, what role really feels like it’s one that I would want to play? And maybe I’m not currently playing it, but what’s a role that maybe I would like to try out?” So, if I’m somebody that I am always in the role of stabilizer, I’m the one who is always keeping track of the deadlines and the to-do list and nagging people to get their work in on time, blah blah blah.

And maybe I look at this and I go, “You know what, I would love to just be the achiever. I would love to not have to manage the to-do list for this group, and I would love if somebody would just give me an assignment and let me go make the PowerPoint presentation. Just let me go roll up my sleeves and do some work without having to manage all of the other to-do’s for this group.”

And sometimes what you’ll find is that the role that we’re currently being forced to play isn’t the one that we necessarily really want to play, but we’re, for whatever reason, sometimes there’s just nobody else to do it, but we’re kind of forced into it.

But if you know, “Here’s the role that I’m usually seen as playing. Here’s the role that I most commonly play in the team. And here’s the role that I would really love to play,” it’s not that you’re going to magically be able to instantly do 100% of the role you would love to do, because you might still be necessary in the role you’re doing.

But if you can start to bleed this out a little bit and merge those two and go, “You know, some days, I want to be the stabilizer, but some days, I want to be the achiever. Some days, I want to be the harmonizer. Or, some days, I want to try that trailblazer thing.” Cool. Now you have a way to kind of identify something about the work you’re doing that might be more interesting to you, something that might get you a little more excited to go to this team meeting.

If your team can come together and say, “Listen, let’s give each other a chance to actually make sure, A, all the roles are covered, but, B, if you want to try and do something a little different in this group, okay, cool, try it. And let’s see if we can make it work because, if we can get you doing something that gets you excited, you’re that much more likely to be invested in the group and committed and feel good about the job.”

Pete Mockaitis
Okay. Well, so let’s say we’ve done this good work, we’ve identified the roles where people are doing the roles that light them up, they’re feeling good about it, we’ve got a reasonable balance or mix on the team. Once that’s in play, what are some of the best and worst practices for really rocking and rolling together?

Mark Murphy
So, a couple of things, and these are going to, some of them are a little weird. So, number one, every group needs somebody to make decisions, yes. So, sounds like I’m advocating for some kind of hierarchy. But one of the things we discovered was that, in really good teams, there’s always somebody who makes the decision, but it’s not always the same somebody. And that was kind of the big aha moment.

So, if you think of it like this, you got a basketball team. You have your Hall of Fame, All-Star player. It’s three seconds left in the game. They’ve got the ball, but three defenders converge on them. They’re looking around, and they’re like, “Okay, I could try and shoot it, but there’s three defenders on me. This is going to go terribly.”

And so, they look around and they see that this guy on the other side of the court, who’s a good shooter, but is not a Hall of Fame, not an All-Star. And they pass them the ball, and they’re like, “You know what, you’re in the best position to take this last-second shot. You’re in charge. You take the shot. Because I got three other bodies draped on me. There’s no way, whatever I do, it’s going in. But there’s a chance that you could actually make the shot.”

That’s what we call an adaptive hierarchy. NASA, very famously implemented the idea of adaptive hierarchies. If there’s a rocket ship that is having problems and you got somebody on the team that’s, like, the expert in fuel cells and knows everything about rocket fuel, and they’re like, “Listen, all the rest of us are pretty good at trajectories and telemetry and all the rest, but we’re not the expert in rocket fuel.”

They go, “Okay, well, who should be in charge of decisions about the rocket fuel?” “I don’t know that person over there who’s the expert in rocket fuel. When it comes to fuel related issues, they’re in charge.”

But the thing that is cool, and this is one thing that makes groups really interesting when they’re really clicking, is that it’s not so much everybody gets a turn necessarily, because that’s not the idea. It’s that everybody who is the expert in that particular area, gets to take charge of that particular area they’re expert in.

So, it’s how you get a team that can always make decisions. They have a clear hierarchy, but it doesn’t feel rigid and like some, you know, royal family thing where I always have to bow and genuflect in front of so and so. No, it’s maybe today is my turn to be in charge of making this particular decision, because it’s an area that I’m really good at.

And so, that’s one big thing that you can do as a team that is trying this out for the first time is just go, “Let’s have whoever is most expert at this thing be in charge of making the decision for that thing. And tomorrow it’ll be somebody else. The day after that will be somebody else, but let’s rotate this a bit.”

Pete Mockaitis
I like that a lot. And you also mentioned in the book the research showing that teams generate three times as many valuable ideas when the rules are each thinking independently before coming together. And can you dig into that a little bit and give us an example of that?

Mark Murphy
Yes, it’s, you know, one of the things that every team has tried at one point or another is brainstorming, right? So, you all sit in a room and you just start ideating. There’s no bad ideas and we’re just going to throw some stuff up on the whiteboard and just toss as many ideas out there as you possibly can. Okay, cool.

The problem is that a herding effect starts to take place. And sometimes it’s known as a conformity bias, is that, as people start throwing their ideas up on the wall, it starts to become clear that some of these ideas are more kind of mainstream than other ideas are. And what ends up happening is people start to coalesce around a very narrow set of ideas. And the crazy ones, which might hold your best thinking, kind of get pushed off to the side.

So, what researchers discovered was that you would get much better ideas, when they put people in a room and had them brainstorm, okay, that was level one. But when you told people, “Okay, we’re going to come into the room and we’re going to have a brainstorming session. But before we do that, you think by yourself for 10 minutes, just come up with your own brainstorming ideas for 10 minutes, then we’ll all come into the room together.”

And what they found was that the ideas got better, more innovative, even more profitable and valuable when people took 10 minutes of thinking by themselves before coming into the room to do the “brainstorming” because they were not filtering themselves when they were thinking alone.

And so, the next time you have a team meeting, one great thing to try is tell your group, “Listen, I want everybody to think about this alone. And I want you to come in with your ideas written down.” One reason for making everybody write down their ideas, or type them up, whatever, before coming into the meeting is that they can’t say, “Oh, I didn’t have any more ideas,” because you wrote them down.

So, this way, it really forces everybody to have their crazy, big innovation ideas, whatever, out of the box, and put it down on paper, and then come into the meeting room. Now you know that you are not going to get people who are afraid to speak up. You’re not going to get people that are filtering themselves and holding back their great ideas because they don’t want to seem like a weirdo. You get all those great crazy ideas and that’s where some of the best stuff comes from.

Pete Mockaitis
Okay. Well, Mark, tell me, anything else you want to make sure to mention?

Mark Murphy
I think the one other thing to think about is that, and this is just a way of making teams more effective, is going back to something we talked about earlier, Pete, is the, “Listen, what role would you love to play on this team?” I think this one is really important because, one of the things that I found when we were doing this research, is that there are a lot of people who are like, “Listen, I’m kind of quiet. I’m more introverted. I’m not predisposed to love groups necessarily.”

But when we found that even the most introverted of people, when they got to play the role that they were really good at, they’re like, “Yeah, I love groups. This actually isn’t so bad. This isn’t as bad as I thought it was going to be at all,” just because they got to do the thing that really mattered to them. And it’s just such a simple thing, asking people, like, “What’s the role you’d like to try out in this group?”

Give it a shot because, if it gives somebody on your team that maybe didn’t love teams, the chance to actually enjoy working on a team, man, it can make all the difference in the world and it’s not that hard to do.

Pete Mockaitis
Lovely. Now could you share a favorite quote, something you find inspiring?

Mark Murphy
Well, the one that relates to teams, and it’s going to sound weird, Michael Jordan was walking off the court one day after practice in the late ‘90s, one of his assistant coaches, Tex Winters, hollers out to him, “Hey, Michael, there’s no I in team.” And Jordan looks back at him, and goes, “Yeah, but there is in win.”

Now, what Michael meant by that was, “Yeah, you know what? I’m the most important person.” But what he later came to find was that what that really means is that, “I have a role I have to play, but you know what? I got to be willing to pass the ball to the other I.”

So, when he learned to trust Scottie Pippen, when he learned to trust Dennis Rodman, when he learned to trust Steve Kerr, for example, to take the last-second shot, all of a sudden, the idea that there are a bunch of I’s on a team that really do make a team successful, you know what, yeah, they’re not technically an I in team, but there is a me.”

And my whole thing is, listen, find the me’s, allow the me’s on your team to be themselves. And you’re going to have one heck of a higher-performing team.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Mark Murphy
So, one that I quote in the book, but it’s just such a classic study, Solomon Asch in the ‘50s did this study, and this speaks to what you were asking me about with brainstorming, for example. So, there’s eight people sitting in a room, and these eight people have to look at a sheet of paper and there are lines drawn on the sheet of paper.

So, like maybe one line is like the length of your thumb, and then another line is like the length of your first finger. So, there’s clearly a big difference in the length of these lines, right? And so, the people in the room, they were all asked like, “Okay, well, which line is longer?” Now, seven of the eight people in the room were actors. Only one of the eight people was the actual subject of the study.

And so, the seven people would go, “Well, the thumb length line, that’s the longer one.” And the eighth guy in the room, or gal, would look and go, “What? Are you nuts? Like, that’s clearly, that’s the shorter line. That’s not the longer line. Like, anybody could see this.” But because the other seven were like, “Nope, that’s the longer line,” they started to doubt themselves, even though their eyes told them crystal clearly, which is the longer line.

Three quarters of the subjects in that study changed their answers at one time or another through the course of the study to conform with the group. Thirty percent of all of the answers, people knowingly gave the wrong answer because they wanted to fit in. That, I think, is such an important study to bear in mind.

And even though it’s 70, what, 75 years old now, it is still as relevant today as it was back then. Because if you really want to get some innovative thinking in your group, and you want a team to perform, the last thing you want is somebody in the room to lie to you just because they don’t want to look, to be the only one who is willing to tell you the truth. That is just absolute death for a team.

So just always kind of think of that, “If seven other people are saying something, how am I going to get that one person to speak up?”

Pete Mockaitis
And a favorite book?

Mark Murphy
The one I love, still, is a book by Erich Fromm and it’s from 1940-41, somewhere in there, called Escape from Freedom.

And the book is basically an exploration about, “Why do, sometimes, people give up their freedom? Why do they not want to make decisions?” And it comes back to a lot of what we’re talking about here, is that sometimes, it can feel lonely to be the only person making this decision.

And while, you know, it’s, again, it’s what, 80-some odd years old now, there’s a lot of great wisdom in it. And while not everything in it is perfect, it does raise the question, I think, for every team leader is, “How am I taking this into account with my group? Am I making it okay for people to make decisions?”

Like, when we talk about adaptive hierarchies and rotating responsibility, all of this is to try and grow people that are more capable of making decisions so that I don’t have to do everything. I want people to have more freedom and autonomy. And to do that, I have to do some of these things.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Mark Murphy

So, there are a bunch. So, I’m going to give an AI answer and I’m going to give the either ChatGPT or Claude, but one of the things that we started doing with it was, so we have statisticians on our team that, when we create new studies, we’re running all of our statistics. But we started using ChatGPT and Claude, both of them, to model out different scenarios with our statistics, not just to get another set of eyes and error check it.

So, like when we, you know, “Let’s run the K-means cluster analysis and see how these groups come up.” But we can then run scenarios that, if we were doing it just like in SPSS or R or something, would take weeks. But now we can just throw it in and say, “Okay, here’s the model we developed. Here’s the statistical model. Here’s all of our data. Now, run this scenario this way. Now run it again this way.”

And so, we can model out a hundred different scenarios in a day, where it used to be, if we wanted to model out five different scenarios, it would take two weeks. And I know it’s kind of a weird use case, but one of the things that AI does exceptionally well is it will take an idea you’ve already developed, with data you already have, and allow you to play with, “What would happen if kind…?” of scenarios, “What would happen if these people weren’t in the study? What would happen if we had 10 more months that looked like this?” and just model out and do a little more scenario planning.

So, that’s one of my favorites, it’s a tool everybody has access to. It’s just, I don’t see as many people using it in that way, but it’s such a fun, cool use case for it.

Pete Mockaitis
Okay. And a favorite habit?

Mark Murphy
One habit that I do try and maintain, even when I’m traveling, is just 30 minutes of showing up for some kind of exercise. Even if it is nothing more than squats and pushups and sit-ups in my hotel room, it is one habit that does help set the day on a more effective path. And it is sort of like, you know, when you hear retired military folks talk about making the bed.

It’s something over which I do have control and it is something over which I can do pretty much regardless of where I am or what part of the planet I happen to be traveling to. It’s even if it’s just, you know, 15 minutes of some pushups and then some squats and then even not good sit ups, whatever. It’s something. And it’s something you can check the box, and go, “You know what? That’s something done today.”

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Mark Murphy
If you go to LeadershipIQ.com, there’s a Team Players section on the website. And one thing that I do encourage people to do is there’s a free quiz on there. It’s called, “What kind of team player are you?” Take the quiz and see what comes out. And then, listen, the thing is free, have your team take it, too, and see how you come out. There’s a bunch of different research studies and resources like that, but it literally takes less than five minutes. So, not that hard to do.

Pete Mockaitis
Okay. Beautiful. Mark, thank you.

Mark Murphy
Thanks again for having me. Hopefully, it won’t be seven years next time.

1088: How to Build Higher Performing Teams with Emotional Intelligence with Vanessa Druskat

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Vanessa Druskat reveals an overlooked key to unlocking your team’s performance: emotional intelligence.

You’ll Learn

  1. The number one skill leaders need to work on
  2. Why a team of stars doesn’t guarantee results—and what will
  3. Two easy practices that unlock greater performance

About Vanessa

Vanessa Druskat is an associate professor at the Peter T. Paul College of Business and Economics at the University of New Hampshire. As an internationally recognized leadership and team performance expert, Vanessa Druskat advises leaders and teams at over a dozen Fortune 500 and Fortune Global 500 companies. Her best-selling Harvard Business Review article (with S. Wolff) on emotionally intelligent teams has been chosen six times for inclusion in collections of HBR’s most valued articles. She is the recipient of multiple research and teaching awards.

Resources Mentioned

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Vanessa Druskat Transcript

Pete Mockaitis
Vanessa, welcome!

Vanessa Druskat
Thank you, Pete. It’s great to be here with you and your audience.

Pete Mockaitis

Oh, yeah. I’m excited to be chatting about emotional intelligence today. And so, since we’re going to say the word a lot, I think it’d be helpful to do some defining upfront. It’s a popular term. What exactly do you mean when you say emotional intelligence?

Vanessa Druskat
I like to think of it as recognizing emotion and using it as data. So, we now know that we never turn our emotion off, and people around us don’t turn emotion off, and we send signals to one another through emotion.

And so, the question is whether or not we recognize it in ourselves and what it channels to others, and whether or not we recognize it in others. And then once we know it’s there, do we manage it? Do we think about it? That kind of thing. So, emotional intelligence is using it as data.

Pete Mockaitis
Understood. And I think some people might be just sort of brush aside emotional intelligence like, “Well, yeah, of course, you know, I’m going to be respectful and not a jerk and try to listen to people and understand where they’re coming from.” So, am I doing it? Am I doing the things to be emotionally intelligent there, Vanessa? Or is there more to it?

Vanessa Druskat
Oh, a good one. Well, it’s not about just being nice. It is about fulfilling the goals in the moment. And, of course, I like to think of those goals as being humanistic in intent. So, for example, sometimes you have employees that just don’t listen to you unless you get harsh. You recognize their emotions, that they’re not affected by your feedback, and you got to get tougher with them. And so, you can read that in them and you modulate your emotion and get it tougher.

Let me give you an example. I tend to be very empathetic. And so, I have a lot of students, you know I’m a university professor, I have a lot of students who come and argue with me about their grades. One time, I had a student come and say, “I’m going to lose my scholarship if you don’t change my grades.” And in the back of my head, I was being very empathetic and thinking, “Oh, no, there goes her scholarship.” But I had to be fair. And she had many opportunities during the year to come talk to me, and I had said that to her.

So, anyway, point being that I had to manage my empathy in that case and think about the whole, all the other students whose grades I wasn’t going to change. So, anyway, it’s not just about being nice. It’s about thinking about, “What are your goals?” Fairness is always a goal for me and I override my empathy in order to become fair quite often.

Pete Mockaitis

Well, to your definition there, it’s, like, you’re recognizing your emotional instinct, like, “Oh, shucks, that sounds really tough for this person. I’d hate to put them in a tight spot. Oh, I really don’t want them to suffer.” So, you’re recognizing that empathetic emotion, and then you’re using it as data, it’s like, “So, therefore, I’m going to need to dig deep and kind of present something counter to what is sort of naturally would bubble up inside of me.”

Vanessa Druskat

Exactly. And another great example is nervousness, anxiety. So, I talk to a lot of leaders, especially since I work with MBAs. They’re just starting out in their career and they’re not feeling confident. And I have to coach them to turn their nervousness into excitement. So, if they recognize they’re nervous, it’s easier to work with it and to manage it. People don’t want to be led by a leader who doesn’t sound like they know where they’re going.

It’s a really key skill. We now know that emotional intelligence is the heart of social skills, interpersonal skills. We never used to know how to measure interpersonal skills. Now we do, because interpersonal skills, every interaction involves an exchange of emotion. And, by the way, if we want to merge into why do I study emotion in teams, it’s because teams are hotbeds of emotion.

Think about all the interactions that are going on at any time, “Who’s talking? Who’s not talking? Who’s saying things? How are they saying? How is that affecting me and my ideas?” And so, if you think about teamwork, it’s really a place or a situation in which you want to have an emotionally intelligent environment.

Pete Mockaitis
Oh, certainly. And you say, “Now we can measure it.” Tell me how is this measured?

Vanessa Druskat
Well, there are several different measurements for emotional intelligence. I would say that there are probably four really great ones out there. You can Google it. You can go to the Consortium for Research on Emotional Intelligence in Organizations. The acronym is CREIO, C-R-E-I-O. And we list all of them.

I’m on the exec board of that organization. We list all the assessments that are out there on that website. And you can take a look at critiques of them, pros and cons of all of them, but there are a lot of options now. There are self-assessments. It turns out self-assessments tend not to be so great.

Pete Mockaitis

Well, I was going to say, if you were going to go there, I was going to challenge you. Because, I mean, I’ve taken some of these, like, “Yes, I strongly agree,” or, “I very frequently take into account the other emotions of the people on my team,” or, “Yes, I respect norms in my team.”

And so, it’s like, well, we’ve had Tasha Eurich on the show a couple of times talking about self-awareness and how people tend to be not as self-aware as they think that they are. And so, yeah, the self-assessment, I think, has some value, but also has plenty of potential to be wildly off for many folks. So, how is it done in practice then beyond the self-assessment?

Vanessa Druskat

Well, there are some scales that, first of all, ask others about how you come across, “Are you empathetic?” and various permutations of what that looks like. And then there are some that ask sort of deep questions, like, “What would you do in this circumstance?” And you have to make selections about how you would manage your emotions or help others manage their emotions or how emotionally aware you’d be. So, there’s a lot of good options out there.

But I got to tell you, you know, there’s also a lot of different ways of measuring IQ. And so, you know, and there’s a lot of disagreements. I’ve been in meetings with a bunch of IQ researchers, and they can’t agree on a definition. And it’s pretty well the same with emotional intelligence. I mean, we do tend to agree on the definition, but there are nuances.

Pete Mockaitis

Oh, sure. Well, that’s interesting. And I guess I’m curious in terms of, if anyone is continuing to discount like, “Oh, yes, emotional intelligence, that’s just common sense. Of course, that’s a thing that we should just do as kind humans who are thinking through stuff.” What’s something that’s often overlooked or undervalued or counterintuitive? What’s some stuff that people think they know or understand about this emotional intelligence stuff that, in your experience, you realize, “Hmm, au contraire, many folks are quite mistaken here.”

Vanessa Druskat

All right, two things I’ll say. One is that they think this is a fad. They just think it’s another one of these things. But there has been so much research done on it. We now have meta-analyses, many of them. So basically, that’s studies of hundreds of studies. That train left the station a while ago. This really does predict leader effectiveness. It does predict the performance of your employees.

Let me give you an example for that, and then I’ll come back and say more about what people don’t realize. One of the things that we don’t think a lot about is how much we demonstrate care and respect to the people who work for us. It turns out that something like 50% to 70% of people don’t feel respected by their bosses.

Now, I don’t think any boss goes in assuming that they want to be disrespected. They just don’t know how they come across. And so, that’s the kind of thing that will turn off motivation or will turn off your ability to think clearly. I don’t know whether or not your audience realizes it, but we are emotional beings and our emotion affects our ability to think clearly.

So, when we’re nervous, we simply, our cognition is not as strong as it could be when we’re feeling what we consider homeostatic. A little bit of nervousness is good. It sharpens our focus. But overwhelming nervousness just destroys our ability to think.

And so, if you’re the kind of leader who comes across as disrespectful or skeptical or many different negatives that can be taken, any behavior, any nonverbal behaviors that you send to your workers can be construed in ways that reduce, not only reduce their ability to think and work well, but that turn off their motivation.

So, we’re more motivated when we feel we’re part of the picture, when we’re cared about, when we think we add value, when we know. One of my doctoral students, I write about this in my new book, The Emotionally Intelligent Team. One of my doctoral students did a study on which leaders sort of jumped on board to a huge organizational change that she was studying.

And she thought it’s going to be personality, it’s going to be all kinds of things. She was in the organization for a full year while they were going through the change, and so she did a whole bunch of data collection up front and then looked at who jumped on the change, what ended up happening. And the one question that threw out every other piece of data she collected was, “Do I feel respected and valued by my boss?”

And those who did, jumped on the change. They were more amenable to the change. They helped their leaders roll out the change. If you felt like you were replaceable, in the eyes of your boss, you were much more reticent about it. You were more defensive about the change. So, those little behaviors have huge consequences.

And so, coming back to your original question, which is, “What do people not know about emotional intelligence?” I think the people who don’t understand, haven’t bothered to look at it, don’t recognize that humans are emotional beings. There is so much neuroscience out there now. Neuroscientists are saying, “Look, we’ve got so much data. We have to change the way we operate in organizations.”

It’s crazy to go along and operate as usual because so much of the way people behave depends on their emotions, how they feel about being in the environment that they’re in. And so, you can’t just treat people as if they’re objects. You’re going to have motivation problems and you can do it for a while.

It’s kind of like the cheapest way to build a team is to have an enemy, going into battle, “We got an enemy. We got to beat them. Everybody’s going to.” The esprit de corps automatically comes. We’re wired that way. But you can’t do that more than once in a while. The tight deadline will motivate, but you burn people out, and that’s not your everyday motivation.

Everyday motivation comes from emotion. There’s no motivation without emotion. And it can be fear, or it can be a sense of belonging and a sense of social worth and contribution, which is what everybody wants. We get a high. We literally get a dopamine hit in our brains when we feel cared about and part of something, where people include us and value us. And it’s not that hard to create that if you know what you’re doing.

Pete Mockaitis
Oh, so much good stuff. Now when you say in the research associated with change management, one question threw out everything, by that language, do you mean this one question was so predictive that all of the others were kind of inconsequential to consider?

Vanessa Druskat
Yes, everybody focuses on personality. Everybody wants to focus on personality. And I got to tell you, personality is not a great predictor of behavior in complex situations. People have said that for decades. We just like it. It sounds so clear. It’s intuitive, you know?

Personality is very easy to study. It’s very easy to blame. There are many other things that are harder to study, emotional intelligence being one of them.

Pete Mockaitis
Well, so feeling respected and valued, is the top and, apparently, most people don’t feel this. Could you share, like, what are some of the best practices or worst practices that are common? Because, in a way, it doesn’t seem like it should be that hard to respect and value people such that they are feeling respected and valued.

And yet, apparently most managers aren’t getting it done right now. So, what do you see are the top behaviors that you think folks need to start doing because they’ve overlooked it or stop doing, because they don’t realize how damaging it is?

Vanessa Druskat

Well, there’s two things I want to say there. One is I think that leaders need to start working on their emotional intelligence. When I look at what it requires to send those messages of respect and value, it often requires managing your own emotions, managing the point that you don’t feel respected.

So, what happens is that there’s a cascading effect that goes on in organizations. And we’ve long known that a lot of managers, a lot of leaders are kind of stuck in the middle, where they’re not getting the love, if you will, just call it love, from people above them. And yet they have to turn around and pass it on below. So that’s not easy.

And so, it really has to start at the top. But if it doesn’t, you don’t have to pass that kind of negativity down. And, in fact, when you do, your team won’t work as well as it could. And that really requires recognition, understanding, understanding self-awareness or yourself. So, for example, back to this idea of me being empathetic. I really fundamentally think it’s one of my biggest skills.

Well, I periodically do these EI assessments just because I use them so often. I want to know how I’m coming across. There was one point at which my colleagues all rated me about as low as you can get in empathy. And I thought, “What’s going on there?” And the reason was that I was so busy, I was running past them in the hallways. I was cutting off conversations. I wasn’t being my best self. And I had it in me. I just wasn’t demonstrating it. And I didn’t realize.

So, again, sometimes you don’t know how you come across. Leaders are often the last ones to know how they come across. And so those assessments can be really useful. But moving the conversation towards what my area of expertise is and what I wrote the book about, which is, “How do you build this into a team?”

Because what we don’t do well is teach leaders how to build good teams. And teams, what matters in teams is how team members interact with one another. Teamwork is not about how the leader interacts with each individual or each individual’s interpersonal skills that they never get to use in the team. Teamwork is about how we help our team members to interact with one another.

And because teams are really interactions, and as I mentioned earlier, they’re hotbeds of emotion because there are so many interactions, and so what you want to have in a team, what you want to build in a team, are expectations, routines, norms that helps team members interact effectively with one another.

So, just simply, do your team members listen to one another? Okay, probably not. The average team members, they don’t. They’re thinking about what they’re going to say. They’re not thinking about what the other person says because they’re trying to impress. They’re trying to compete. So that’s a norm. A norm is that when you make comments, you’re trying to impress others. You’re not really trying to add on to what others are saying.

And so, what you need to do is change the norms, change the routines, build an environment where the expectations that people have for one another are about listening, caring, building on one another’s ideas. And when you don’t do that, you get called out.

Pete Mockaitis
Okay. Well, tell us, how does one build that environment?

Vanessa Druskat
Yeah. Well, the first thing you got to do is you got to take a look at the norms that define how people interact in your team. So, every team has norms. And so, what are norms? Norms are, they’re our perceptions of how we’re supposed to act in this environment. So, every time we go into a new environment, we analyze what’s going on, we look at the people with status, and we figure out how things work around here.

And so, every environment, every team, differs a little bit. And so, what I’ve tried to figure out is, “What’s in the environment of those teams that are doing really well, that are surpassing their goals and performing at the top?”

And I tried to define those norms. Well, I haven’t tried. That’s what I’ve done. My colleagues and I have done that. And we’ve come up with this model of specific norms that build that environment. And so, I can lay out what those norms are for you. But the idea here is that you change expectations about how you’re supposed to behave.

And we usually don’t think about the norms, but behavior is not random. We always look to others. And so, what you want to have is not a team where everybody listens to the boss and everyone listens to the people they think are the smartest or the ones with the most social power in the room. But you want to have a team where everyone contributes and you’re not wasting talent in the room.

Because we know, we know, and we’ve known this for decades, that the more participation you have, the better your team’s performance. We’ve also known that you don’t have to have stars. You don’t have to have geniuses in your team. And, in fact, if you have a team of geniuses and stars and top performers, they won’t perform as well as a mediocre group that has norms that use the talent in the room.

Because, think about it, the stars are often each trying to show who’s smarter. And again, back to what I said earlier, they’re not building on one another’s ideas. They’re not listening. They’re not integrating. And that’s where teamwork really happens. That’s where we solve the complex problems. Every worthwhile innovation in the history of humankind has been developed by a team of people working together well.

People like to think that it’s Steve Jobs who developed the iPhone. No. Maybe you’ve heard the stories, but he didn’t want the iPhone. His team had to convince him. He used to take the iPhone and throw it against the wall when everybody, or the phones that people would give him. He always relied on his teams.

Pete Mockaitis
Well, yeah, let’s hear a few of these norms that make all the difference.

Vanessa Druskat

Sure. So, we have collapsed them into three different categories or buckets. The first one is about what we talked about earlier. And that’s really a focus on the individual and about getting to know people, building a sense of belonging and respect in the team, and building enough belonging that you can give one another feedback and people will take it. So, if people feel cared about, they’ll take feedback.

So, that’s the first cluster. And we consider that as just your launching pad. Because we’ve always known, and again we’ve known this for decades, that if you don’t take care of the individual, the individual is not engaged, and that’s especially true in a team. If you’re just doing your individual work, it’s fine. But if you’re supposed to share your information with others and build on their ideas, then you really need to feel part of that whole. So that’s the first cluster.

The second cluster, we call it, “How we learn and advance together.” And there are four norms in this cluster that get the team meeting together and talking about what’s working well, what needs to be changed, what’s coming down the pike, what are some things that the team needs to be looking out for. So, basically, being more proactive about changes and also being hopeful.

So, we talk about that as being allowing in the pessimism and also allowing in the optimism. Not toxic optimism, but really thinking about, “What are we doing we’re doing well? We want to keep doing that.” And, anyway, allowing all voices, you create a shared mental model for how we’re moving forward. There are no dumb questions. Everyone’s voice is included.

By the way, this is, again, what we see in the top performing team. So, I’m not making this up. These are all norms that we see over and over again. They get in the room together and anything goes and they’re pretty efficient with it. If you do this as a routine, if you do these things routinely, you’re not wasting a lot of time.

The third cluster of norms, there’s only two in that cluster, those are about reaching outside to your stakeholders. So, again, the highest performing teams have a sense of humility about their level of knowledge or what they know. And they recognize that there are people outside that can help them think more proactively, think about what’s coming down the pike, and also just think more innovatively.

And so, they reach out to stakeholders, they’ll invite their boss’s boss into a Zoom meeting or whatever, or Teams meeting, just for a 10-minute Q&A about, “How’s our work? How’s it affecting you? What’s keeping you up at night so we can link into that and know what’s coming down? What do you think we need to know right now?”

You bring that in, it changes that conversation that happens in the middle bucket. So, anyway, they reach out and bring people in, experts, and things like that. So those are the three buckets. Care for your individuals, make sure you’re aligned and you’re constantly assessing and anticipating what’s coming down. And everyone is involved.

And I want to say, I mentioned earlier the sense of respect and belonging that’s in that first bucket, but if you’re not included in these conversations about the future, you know you don’t really belong. It’s a fleeting kind of thing. And so, you really want to bring everybody into that. And then, finally, reaching out.

So, anyway, those are the three buckets of norms. We’ve taken them out on the road. We’ve helped leaders build them and improve their team performance, better decisions, more market share in their area, and things like that.

Pete Mockaitis
Okay. Well, could we zoom in on two specific norms and maybe let’s pick some norms that are extra transformative and extra easy to pull off and yet somewhat uncommon?

Vanessa Druskat
Sure. All right, I’m going to pick two, one in the first cluster it seems nobody ever wants to make time for, and then one in the second cluster, which is about aligning and learning together. The first cluster, the number one norm in the model is what we call “Understand team members,” understand your team members.

And so, this norm is about getting to know one another, “Who are you? What do you care about? How do you analyze problems? What are your skills? What are your weaknesses?” Personality surveys can help with that, but that’s just one of many things. What you need to do is you need to know how to pass information to one another.

You need to know how to speak to one another, “What does that person care about? What keeps them up at night? What are they excited about? What’s their busy season?” Let me give you a couple examples. I had a team that I worked with where one member, a team member said to the others, “You know, I don’t answer the phone.” And they were like, “What? Who doesn’t answer their phone?”

This is, by the way, a multicultural team, and so they were in many different locations, very high level, and it was a leadership team. And everybody in the team thought that the person was just a jerk. We stereotype people. And for one reason or another, the person just, who was an introvert and didn’t like talking on the phone.

So, anyway, we started peeling the layer of who that person was, and it enabled people to interact with him more fully. And guess what? He started sharing more information with them. And information is gold in a lot of organizations. And when everyone, we started peeling those onions of who we are, what we know, and what’s on your mind right now, I can say, “Well, Pete, if that’s on your mind, I got some ideas for you. That’s what’s worked in my division. This may work in your division.”

And so, when you peel the onion of who people are, it does a few things. A, you can’t belong if you don’t feel known and understood. And, B, it brings you more into the conversation. And, by the way, I mentioned Steve Jobs a while ago. He had a coach that coached his teams. And one of the number one thing that coach did was get people in the room talking about what he called trip reports, “What happened to you over the last week? Where were you? What did you notice? What did you see?”

And his motive was to help one another understand what was on this person’s mind, and to learn more about one another so that they could work together more effectively and they could feel more connected. So, anyway, that’s a norm. Nobody wants to waste the time to get to know one another, but I got to tell you, I’ve never seen a high-performing team where members don’t know one another.

Especially when the teams are remote or hybrid or dispersed in any way, there’s a psychological distance that people feel. And a lot of team members feel like they’re the only one who isn’t known, or, “Everybody else knows one another, just not me.” And that’s a recipe for disaster. So, anyway, let me stop there. That’s one norm. Do you want to ask any more about that, or I’ll move to the second one?

Pete Mockaitis
Well, I guess I want to know then, when it comes to understanding team members, what are some of the behaviors, practices, the things teams do regularly that facilitates that?

Vanessa Druskat
Yes. Great question. The most obvious one that a lot of teams do and that really does work is something called check-ins at start of meetings.

Pete Mockaitis
We were just talking about check-ins at great depth with Bree Groff, and about how great they are.

Vanessa Druskat
Oh, cool. I’m glad. Bree, I know Bree. I’m glad that she talked about check-ins. Maybe a difference between what I would say, because I know her emphasis is on enjoying the workplace. What I would say is the questions need to be good ones. A lot of the teams that I work with, people don’t want to talk about their personal lives. But they will talk about, “What’s on your mind? What are you excited about? What are you nervous about right now? What are the biggest challenges you’re having?”

You have to cap these check-ins with 30 seconds each or something. But you can get a sense of what’s going on in a person’s life and how you can work together. You don’t feel so alone when you find out others in your team are having challenges like you. It’s a brilliant way of building a more supportive environment in the team.

Pete Mockaitis
So, in practice then, that might just be asking that question, “What are you excited about? What are you worried about?” And just going around each person at the beginning of a meeting or something like that?

Vanessa Druskat
Yes. And as I mentioned in the book, I wouldn’t start with that if it’s the first time you’re doing it. I might start with an easier question, you know, “What was the best job you’ve ever had? Where did you work before this?” you know, little things. And then I would get deeper. But you know what I advise leaders to do is to pass those questions off to team members.

So, put somebody in charge for a month in the check-in questions. And help them realize that they need to start light, but you can get deeper as you go. The other thing is to find out whether or not anyone in the team wants to talk about their personal lives. There’s a lot of teams where people just don’t want to, they just want to have a clear demarcation between, you know, what’s going on with their kids or their partner and what goes on in the workplace. So, anyway, that’s that.

Another, one of my favorite ones, let me just say this, because this can be even, take you even to deeper levels of understanding, something I like to call a gallery walk. And this is where whoever’s in charge of the questions gives everyone a flipchart paper, if you’re meeting face to face. I’ll tell you how to do it if you’re not in a minute. And then you answer a bunch of questions.

So, “What does this team need to know about you?” or, “What do you like most? What do you like least about this team? What do think we need to change? What’s working well? What do you think is working well?” Or, “What was the best team experience you ever had? What were the ingredients in it that you want to replicate in this team?” you know, little things like that that can teach you.

You can also do it with pictures. So, I’ve had team members bring in pictures of their old rugby team or pictures of them skiing with their, of course I lean towards sports because I love sports, but skiing with their family and the camaraderie they felt on that holiday. But, anyway, and you put it up on the wall and people walk around and read one another’s and they can comment on it, and it’s over with pretty quickly.

You can do that virtually by just having everyone bring in a PowerPoint slide and you get 30 seconds to read off your PowerPoint slide, your answers. And it’s a powerful way of getting a lot of information pretty quickly. I am constantly trying to get to the point where I know you well enough to give you feedback. And I care about you. I’m no longer stereotyping you. Because I really believe that giving one another feedback is important in teams. I’ve seen it work so well.

If you can build that level of respect and knowledge of one another, there’s different ways to give feedback. Some people want to hear it, boom, like that. They need to or they won’t listen to it. Some people want it very gentle. And so, caring about how you give the feedback allows the feedback to get heard. And I think, again, this individual cluster of norms, we call it how we help one another succeed.

Okay. So, the second norm is one that we call proactive problem solving, and team members love this. And leaders don’t often involve their teams in thinking about, you know, “What are we missing? What are the opportunities we’re missing? And what’s getting in the way of our success?” One of the things I use, which many of your audience members will probably know a lot about, is a SWOT analysis.

So many team members are anxious about what’s being missed. I mean, as a team member myself, there are so many things I know that I never have the opportunity to share because we just never have those conversations. No one said to me, “What are the threats that you see, Vanessa? And let’s talk about it and let’s prioritize those threats. Yes, what you care about Vanessa is important, but it feeds into something that’s even more important right now.”

And that aligns me. That helps me feel in control. We all have a need. This is one of our fundamental core needs. Belonging, by the way, is the most fundamental core need we have. Social neuroscientists will tell you that, psychologists who study it have long known that. We’ve evolved to need to not be rejected, but to be included, which is what belonging is.

But we need to feel a sense of control as well. That’s another core need. And you help me feel more in control when I’m able to have those conversations in the team. So that’s the other norm that’s often, those are two really key norms.

And then just a third one that I would focus on. You didn’t ask for a third, but would be this norm that we call “Understand Team Context,” which is about understanding what’s going on in the broader organization that we need to know about, or in the client’s world that we need to know about. It helps you be more proactive, and it helps you be more successful as a team.

Pete Mockaitis
All right. And so then, earlier, you also talked about listening and how we’re not doing it right. And if that’s the case, we’re called out on it. Can you share, how can we tell if poor listening is happening and how do we call out as best practice?

Vanessa Druskat
Great question. Well, it’s the norm, and it becomes the norm in the team. So, are we building on one another’s ideas? Are we writing down? What I love to do when I lead a team discussion, I write down everyone’s ideas. And I’ll come back to, “What do we think about what Pete said, what Vanessa said?” And I just make sure that everybody’s ideas are heard and entertained.

We know about listening with nonverbals. So, for example, I talked to a colleague recently who served in a team where the team leader would take notes on what people were saying on her computer. And whenever my colleague started talking, she’d stop taking notes, those ideas. So where does your brain go with that?

We have a hyper, hyper, hyper – I can’t underline this enough – sensitivity to whether we’re being heard and valued. This is linked to our core need to belong. Back in the day if you were ever kicked out of the tribe, you were dead.

And so, we have evolved to have an emotional brain that is really sensitive to reading the nonverbals of others and knowing whether our ideas and things are valued or not. And so, we look, we look around, and we notice, “Are people checking their email while I’m talking? Are they looking at me?” Eye contact. Now, we’ve got a lot of focus on neurodivergence these days around how people, whether or not they want to receive eye contact.

But, in general, the research basically says that when you make eye contact with me, it tells me that I’m accepted by you. It’s really powerful, even more powerful when it’s online. When you’re meeting electronically, when a person feels like the leader’s looking them in the eye when they’re talking, they feel a greater sense of acceptance and belonging and validation.

And so, it’s more than the eye contact, it’s the attention. Attention is a gift. So let me just make this practical for you. I had a team of very masculine engineers who were, their team wasn’t doing well and their boss couldn’t let go.

But, anyway, they decided, in order to enact this norm of what we call caring behavior, which is demonstrating respect. We said to them, “How do you demonstrate respect?” And someone said, “Well, you nod your head while someone’s talking.” And so, anyway, they decided that they were going to nod their head and look people in the eye while they were talking.

The consequence was huge. People started sharing more information that they had not been sharing. They started giving more ideas, helping one another more. It’s a motivator. When people are listening to you, now you got to start cutting people off a little bit more, but the participation is more full. And one of the biggest, biggest costs of not having a good team environment is not having people share their best knowledge and information with one another, not supporting and building on one another’s ideas.

Pete Mockaitis
Yeah. Now we had a guest, and he said it just so clearly and simply, it’s that, people see stuff that’s dumb all the time. And if you don’t have an indication that you have any interest in hearing about it, you just won’t hear about it. And so, the dumb stuff will continue. And that is rampant in organizations everywhere.

Vanessa Druskat
Yes. Yes, absolutely. And so that’s why that middle bucket of norms matters so much, which is talking about what’s working and not working. And it’s why the first bucket matters, because the first bucket checks the box on belonging. Typically, we try to belong by conforming. We don’t want conformity. We don’t want people just saying, “Yeah, yeah, that’s how we do it. We do dumb things here.”

We want people to able to raise the truth in that middle bucket, right? People always ask me about the teams I’ve observed, and I got to tell you, the difference between the way the outstanding teams perform and the way your average team performs is stark.

Pete Mockaitis
And so, the way the performance difference is stark, and then just the way they conduct themselves in terms of a meeting is stark. Like, one might be shaking, nodding their heads and saying, “Mm-hmm,” and the others are just, like, dead in the eyes.

Vanessa Druskat

Yes, they’re thinking about the next, or they’re competing with one another, which, the higher you get in the hierarchy, the more you get into these. Because who goes higher in the hierarchy? Highly competitive people, which is great. You don’t want to squish that competition. I mean, that can be useful in a lot of cases, but there are times when you don’t want it. There are times when you want collaboration, and that’s how the organization gets ahead.

Pete Mockaitis

All right. Well, now let’s hear about some of your favorite things. Could you share your favorite quote, something you find inspiring?

Vanessa Druskat

So, there’s a guy, Robert Sapolsky, who’s at Stanford. He’s a neuroscientist and a sociobiologist and does all kinds of things. He’s a MacArthur Genius Grant person.

And someone asked him, “Well, are human beings altruistic or are we selfish by nature?” And he said, “We are neither. It’s all about context. In some contexts, we’re selfish. In some contexts, we’re altruistic and pro-social.” And so, his quote was, “Context, context, context.” And I love that quote because it reminds people that building a team is about building a context. That’s one of my favorites.

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Vanessa Druskat

A favorite study is a great study that looks at how good human beings are, how good we are at talking without really saying anything. So, when we’re in a team meeting, how we know just the right amount to say and how to say it to make it look like we are really in and to really not really be sharing our best information, our best ideas. We’ve learned that throughout our lives. And if you’re not careful, that’s what your team members do.

Pete Mockaitis
Okay. And a favorite book?

Vanessa Druskat
I think everyone should read Matthew Lieberman’s book Social.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job.

Vanessa Druskat
The Stakeholder Analysis Worksheet. So, this is basically a worksheet some colleagues of mine developed that, basically, where you list your stakeholders, who’s got information and ideas that could help you perform better as a team.

And so, you list all of them and you list how well do you know them. And then you list who’s going to be the ambassador to that person, and go out and connect with them and find out what they know and bring it back to the team. I just love that tool. It’s so clear, it’s so easy to do, and it has huge impact.

Pete Mockaitis
And a favorite habit?

Vanessa Druskat
Question asking, and follow up questions. So, I just feel like we, in conversations in teams or elsewhere, we talk too much about ourselves and we don’t ask people enough questions and dig. People are fascinating. We can learn so much.

Pete Mockaitis
Okay. And is there a key nugget you share or a Vanessa-original quotation that people mention over and over again?

Vanessa Druskat
Well, the biggest one would be that you don’t build high-performing teams by hiring stars. That you build them by shaping social norms that bring out the best in everyone and that use the talent in the team.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Vanessa Druskat

I’d point them to my website first, so VanessaDruskat.com. I’ve got resources and information on there. And then I’d also point them to my LinkedIn account. I do a lot of posting on LinkedIn these days. And it’s just, again, Vanessa Druskat. You can find me there quite easily.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Vanessa Druskat
Assess your team norms. Find out if they’re working well. Find out what’s working and what’s not working. You can change them quite easily. And it’s not hard. It’s easier to change team norms than it is to change people. A lot of bad behavior is the result of bad team norms.

Pete Mockaitis

All right. Vanessa, thank you.

Vanessa Druskat
Thank you, Pete. It’s been really a pleasure to talk with you. I appreciate you having me on and your excellent questions.