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KF #32. Balances Stakeholders Archives - How to be Awesome at Your Job

971: Mastering The Three Keys to Getting Noticed with Jay Baer

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Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest.

You’ll Learn

  1. Why it pays to reply super fast
  2. The best way to recover from a mistake
  3. Why competency won’t get you noticed—and what does 

About Jay

Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.

He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay’s books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor. 

Resources Mentioned

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Jay Baer Interview Transcript

Pete Mockaitis

Jay, welcome.

Jay Baer

Pete, thanks so much for having me. I appreciate it. Looking forward to it.

Pete Mockaitis

Oh, I’ve been looking forward to it, too. You are so fun, and you have so much good stuff. I have to pick and choose within the ocean of your wisdom where to dive in.

Jay Baer

Well, I don’t know about that.

Pete Mockaitis

And I’m going to go with two books, actually, Talk Triggers and Hug Your Haters. I kind of see them as two sides of a similar coin. You might conceptualize them differently. But just to orient us, for starters, what’s the big idea behind these two books?

Jay Baer

So, the big idea for Hug Your Haters is that people who are unhappy about you or your business are not your problem, ignoring them is, and that you can win the day by being disproportionately kind even to, and perhaps especially to, those who are unhappy. So that book is really about retaining your relationships, retaining customers.

Talk Triggers is almost the opposite. Talk Triggers is a book about differentiation and word-of-mouth. The concept is that word-of-mouth is and will always be the greatest way to grow any business, to accomplish anything. It’s also the most cost-effective, but individuals and organizations are often loath to do anything that stands out because they think it’s risky, or they just don’t have a framework for how to do it. So that book provides the framework. A talk trigger is defined as an operational choice that you make so that conversations are created.

Pete Mockaitis

That’s so cool. Yeah. And so, in terms of we’ve got great wisdom to be gleaned from haters, as well as for raving fans.

Jay Baer

Yeah, absolutely.

Pete Mockaitis

Or, soon to be raving fans, with a little tweak. And I’d love to hear your take, if we’re talking to professionals who, and some are maybe not customer-facing, client-facing, marketing-driven, how do you think some of these principles apply to these sorts of folks?

Jay Baer

I think universally, because it doesn’t matter whether your job is customer-facing, you are still customer-adjacent. This happens all the time. I was talking to a CEO the other day of a Fortune 100 company, you know, it’s many tens of billions of dollars a company, and she was saying that one of the things they struggle with is their actual customer service department, if you will, is fine. Like, they’re good and they’ve got good policies, and they got good software, it’s all good. But she was like, all the time, customers are contacting people who are not “customer-facing.”

They’re a manager, they’re an executive. All you gotta do is look on LinkedIn and be like, “Hey, check it out. Here’s where Pete works. Let’s just send that person a message.” So, you don’t get to decide whether customers can think of you as customer-facing or not. And the reality is if you carry the business card and you’re associated with a logo, you are customer-facing.

Now, whether you’re talking to 100 customers a day might be a different story, but I think the right way to think about it is everybody is customer-facing at some point. Consequently, wouldn’t you want to be really good at that? Like, wouldn’t you want to be really great at working with customers when they’re unhappy, and also be great at explaining to customers why you are the only solution for them?

Pete Mockaitis

Absolutely. And I also think about “internal customers” in terms of another person inside our organization relies on me, or our team for these reports, or this information, or this key enabling stuff, and so, yeah, you’re going to have some folks who are doing some talking about you and your team and maybe some hating about you and your team.

Jay Baer

Absolutely. And I’ll tell you, I ran a correlation study a long time ago on the relationship between sort of employee culture and customer experience. So, we looked at companies that were awarded Best Places to Work designations versus Net Promoter Score, which is a measure of customer satisfaction, and the correlation is almost the same.

So, what that means is that it is essentially impossible to be great at outwardly-facing customer experience unless you are first great at inwardly-facing employee experience. So, you’re exactly right, Pete, like you’re going to have workplace conflict, and how you handle that can really separate you from other professionals in your organization.

And also, some of the people who go on to the greatest successes inside organizations are those where there is a consistent story told about them. And so, there’s like sort of an earned wisdom about, “You know, when you work with Pete, what’s great about working with Pete is X, right?” And that same kind of value statement gets attached to you throughout your entire career, and that can be a huge, huge advantage as you’re looking to advance in that organization or even move along to a different. organization.

Pete Mockaitis

Boy, that’s so powerful, that notion that the customer satisfaction and employee satisfaction are almost the same with regard to correlation. And, in some ways, this kind of makes sense, like, to the extent to which you are a jerk who doesn’t care about people, customers, your colleagues, or a sweetie who cares a lot is, like, I could see like that’s one dimension there, but there’s also some particular practices associated with things that make for excellence on both these dimensions.

So can you lay it on us, you say that there are three things that customers or clients really, really, truly care about. What are those things and how do we deliver them well?

Jay Baer

Well, I know three things are the same that your colleagues care about, too. So, we can set the customers aside for now because these three elements of sort of your behavior and your interactions are important to everybody, disproportionate to everybody. So, what you’ve got to focus on in your career is being quick, clear, and kind.

If you can be quick, clear, and kind, and really be demonstrably better at those three things than other people, you are going to be on a rocket ship ride to success in your career, because, yes, there’s a lot of dimensions of success, there’s a lot of dimensions about being a good teammate, and a good colleague, and a good company, and a good friend, and all those, but if you can consistently overdeliver on responsiveness, on clarity, and on empathy, the world is your oyster.

Pete Mockaitis

Now, Jay, there are so many directions I could go with this, but first, let’s hear. I know you are a marketing genius, if I may, I’m just going to bestow that upon you.

Jay Baer

Thanks.

Pete Mockaitis

I’ve admired your work for a while, and you do a lot of research. Could you share with us, when it comes to quick, like there are eye-popping numbers associated with, say, if you have an inbound lead land in your lap, if you respond to them within minutes or hours, it’s like a crazy huge difference? Can you share some of those figures with us?

Jay Baer

Yeah, and we did a lot of research for my most recent book, which is called The Time to Win, and most people, and certainly most organizations, feel like they are fast enough. Like, “I’m getting to it as fast as I can, man.” But what they fail to realize is that people’s expectations for what constitutes fast has changed dramatically in a three-year period. So, yes, you used to be fast enough, sufficiently fast, but you’re no longer sufficiently fast.

Two-thirds of customers say that speed is as important as price. And to your point, Pete, about something landing in your inbox, check this out. Fifty-one percent, more than half, of all customers will hire whomever contacts them first regardless of price. So, if you’re shopping for a car, a sofa, a hamburger, a mate, a job, I did a podcast last week for the manufacturing sector, and one of the things we talked about was they struggled to hire and retain talent.

I’m like, well, one of the reasons that’s so is they put out a job description, and they get some resumes, and then they don’t get back to anybody until they have a sufficient stack of resumes and begin to analyze them. Meanwhile, that person hasn’t heard from me for three weeks and took another job.

Pete Mockaitis

Yeah, that happens. It’s true.

Jay Baer

It’s just about response time and cycles. They’re not nefarious. It’s not like they don’t care about those candidates. It’s just that they haven’t tuned their processes to understand that even though we’ve been saying the words “Time is money” for probably 100 years, it was never true. But it is true now. The relationship between responsiveness and revenue is inescapable now. And you either are good at that, or you are literally losing money, friends, colleagues, every day.

Pete Mockaitis

That’s powerful, and it’s true. I’m thinking, I recently acquired a company, my first one, which is pretty exciting.

Jay Baer

Congrats.

Pete Mockaitis

Ooh, I feel like a deal-maker, a titan of industry.

Jay Baer

Doing some of that M&A, baby.

Pete Mockaitis

And so, I was like, “Oh, man, I’ve never done this before. I should probably have a lawyer and accountant who really know what they’re doing. That’s probably important,” So, I thought, “All right. So, it’s very important for me to select an excellent accountant and lawyer.” And what did I do? I totally went with the first person who got back to me, and said, “Yeah, I can do that.”

Jay Baer

Yeah, and it’s because we interpret speed as caring. We interpret responsiveness as respect. It doesn’t mean it’s true. It’s just how we internalize it. So, if you hear back from a potential attorney in four hours, you feel one way about that individual or that organization. If you hear back from them in two days, you feel a different way entirely, and that matters. It has nothing to do with their competency as attorneys.

But you’re like, “Well, this is going to be a better relationship because they got back to me right away, therefore, they must want my business. They want to work with Pete. They want to be part of this project.” Now, does that mean it’s actually going to be better? No, but we can’t help it. It’s psychology. It’s our need to belong. And when you get back to somebody faster, what you’re actually saying is, “We belong together.”

Pete Mockaitis

That’s good. Well, so now let’s zoom into the interior of an organization. Folks like to have their emails and their Slack messages responded to quickly. And you know, hey, we had Cal Newport and other folks on the show, talking about deep work and the importance of focus, and so in many ways the advice, current, more so often in many of these interviews is, “Hey, you know, don’t non-stop be responding to your emails and Slacks, but rather really take some time to have that focus, deep work, high-value, strategic initiatives. Do that, good professional, as a differentiator for your value.” And so, yeah. But at the same time, people love quickness, Jay. How do we navigate this tension?

Jay Baer

Yeah, I don’t believe in deep work during the day. I feel like what you’re doing is telling everybody else that your time is more important than theirs, and I feel like, eventually, that’s going to be a detriment to you and your career. I do deep work outside office hours. I do deep work at night and I do deep work on weekends. Does that hurt my work-life balance? Damn right, but I answer everything instantaneously and have for 30 years, and it has certainly served me well.

And I’ll do deep work later, and I will be as responsive as possible from 8:00 to 5:00, and that’s just the way I’ve always done it. And I think, largely, the research on human behavior bears that out as a very successful system, but I do understand how it can be a problem for people who are like, “Look, I’m not going to do two hours’ time on task from 5:00 to 7:00 o’clock at night.” I get it. I understand. That’s a choice you’re making.

Pete Mockaitis

Understood. So, at the same time, though, there are occasions where, hey, you’re doing a podcast interview here and now. I mean, you’re not emailing or Slacking in this moment but I’m imagining…

Jay Baer

You think that I’m not, but I’ve actually checked email twice since we started talking.

Pete Mockaitis

Is that really true? I had no idea.

Jay Baer

That’s 100% true.

Pete Mockaitis

You’re very slick. You’re very slick. Although, you didn’t respond though, right?

Jay Baer

I turned off my microphone and I typed an email a minute ago when you looked away.

Pete Mockaitis

I can’t tell if you’re joking or you’re not.

Jay Baer

I’m not joking. Why would I lie about it?

Pete Mockaitis

That’s impressive.

Jay Baer

I’m not joking.

Pete Mockaitis

That is impressive. Okay. Well, no, it’s fun to get multiple perspectives and varieties of counterpoints here. Because, yes, you have achieved towering success in your fields, which are pretty darn competitive, if I may add, you know, speaking and marketing and book writing, and you’re crushing it.

Jay Baer

Well, I mean, look at it this way. If somebody sends me an email, and says, “Hey, I’d like to maybe think about having you come do a keynote speech for our organization,” to me, the best way to do that is to build a life and a team and a system where we can respond to that within two minutes because I don’t want them to ever send anybody else a second email.

You never want them to say, “Well, we didn’t hear back, therefore…” and you don’t know how long their fuse is. When do they say, “I haven’t heard back from Jay”? Is it an hour? Is it four hours? Is it a day? Is it two days? I don’t know. I do know a little bit because I’ve done the research on it. But our SLA in our organization is we respond to everybody within 59 minutes, unless there’s like some weird extenuating circumstances, like that’s the deal, right? And, usually, it’s more like two minutes.

And, obviously, we’ve got to sort of build our work style around that, and I am better than most at being able to record a podcast and type an email with one hand, but you train yourself to be able to do that over time.

Pete Mockaitis

And it sounds like you also have teams and systems and processes enabling that.

Jay Baer

Yeah, of course.

Pete Mockaitis

It’s not all Jay email all the time.

Jay Baer

No, and I’d have to tell you, all of this is going to get so much easier because, in the near future, i.e. today, you’re going to be able to just say to Microsoft Copilot, Google Genesis, Meta, whatever AI suite you’re going to use, you just say, “Hey, send a three-paragraph email to Pete asking about what time the podcast taping is going to be and what he prefers in terms of promotional graphics.” That’s it. The email will be created and sent.

Pete Mockaitis

All right. So, quickness, it sounds like the takeaway is do it. Any other nuances to that?

Jay Baer

Hey, I’m not saying it’s good. I just want to point this out. I don’t love it either, man. I don’t love having to write proposals from 7:00 o’clock to 9:00 o’clock at night or whatever the circumstances are. I don’t love it. I’m not saying this is a net positive, either for me or for society. I am saying it will make you a better professional, and it will help your career, and it is the trend that we’re all going on.

I don’t think anybody, Cal Newport, nobody else is going to say, “Hey, you know, I’ve been looking at the trends and it sounds like we’re going to start doing things more slowly.” Like, I don’t think that’s going to happen. So, you either lean into the skid or you end up in the ditch.

Pete Mockaitis

All right. So, quickness, takeaway, do it. Let’s talk about being clear.

Jay Baer

Yeah. Well, look, people hate to wait. We just talked about that. The thing they hate the second most is to be under-informed. This is also something that has been changed over the last few years because, until then, we were under-informed all the time and we were okay with it. We didn’t have any choice. So, the other night, my wife and I were watching TV, and Cher comes on, and so I say to my wife, “Hey, how old is Cher?” She’s like, “I don’t know.” So, we’re like, “Siri, how old is Cher?” Cher is 78 years old, as it turns out, which is kind of impressive. A-plus plastic surgeon for Cher, for sure. A-plus, like incredible.

But then I thought, “Okay, what would it have taken, pre-internet, to figure out how old Cher was?” And I was like, “Okay, you’d have to get in a car, drive to a library, meet with a reference librarian who would maybe have a book on actors and their birthdays or something, and then you’d look it up, and then you’re like, ‘Oh, Cher was born in whatever.’” And so, it would take, I don’t know, a couple hours to decide how old Cher was. And, of course, nobody would do that, no employed person would do that.

So, we used to say, Pete, you might remember this, back in the day, we used to say, “I don’t know,” and people were totally okay with that. That was literally an acceptable answer to almost any query. You could just say, “I don’t know,” and that was fine. We just went about our business. But now you can’t say that because you can know, you can figure it out. So, we’re now in this era where when people are under-informed, where there’s an information asymmetry, where you know more than they do, it creates a ton of anxiety.

So, one of the best things you can do is to literally over-inform your colleagues about what’s going on, what’s going to happen next. Like, be the person who always knows exactly what the next step is, and is always telling other people what’s going on. Because this sort of black box, like, “We gave a thing to Pete. And I guess he’s working on it, but we haven’t heard a status report.” Like, all of that creates a lot of anxiety and really hurts you as a professional.

Pete Mockaitis

It really does, and I’ve been on the receiving end and probably delivering end – sorry, everybody – of that. And so, can you maybe give us an example of what is a disappointment, yet all-too-common demonstration of clear, like, “Not clear enough but you see it all the time,” versus what is exemplary clarity that we’d love to receive?

Jay Baer

I’ll give you an example of exemplary clarity because it really surprised me, and it sort of turned a negative into a positive for me. So, as you may know, my side job is I’m the number two tequila influencer in the world, and I was combining jobs, and I was drinking tequila while shopping online recently, and I don’t recommend that for this reason.

I bought a pair of leather sneakers, and they were super cool, very happy with them. And then I immediately got the confirmation email that said, “Okay, we’re going to make your sneakers. Expect them in eight weeks.” That was a surprise because I thought that the sneakers were ready to be shipped that day. I didn’t know it was a “make a sneaker” thing. I thought it was like, “We have these and we’ll send them to you.” And I was like, “Oh.”

So, then I thought about canceling the order, but I was like, “No, I really do like these shoes. Like, I can wait a couple months. I’ll survive.” But then, every single Wednesday, Pete, for eight weeks in a row, I got an email from my account manager at the sneaker company, saying, “Hey, this week, your shoes are going to the tannery. And this is Manuel. He’s our tannery guy, and he’s been doing this for 20 years. And here’s a video of Manuel doing his job. And then, next week, it’s going to go to the stitching people, and that’s going to be Sheila. Here’s Sheila’s workspace. Here’s what she’s all about.”

So, literally, it was like a week-by-week documentary film of how these sneakers were going to be made. So, the entire time, there was never any question as to, “What are they doing for two months?” Like, I knew exactly what was happening every week, and I could kind of follow along. It was an amazing, amazing experience. And I think we can take that same idea into our own workspace. And every time we’re working on a project, every time we’re collaborating with colleagues, just make sure that, wherever possible, you are over-communicating.

And I’ve done a lot of research on this, Pete. Here’s the way I like to frame it up. If it feels to you like you’re over-communicating, you’re probably communicating just the right amount. Because the truth is, it doesn’t matter whether they’re email, Slack, voicemails, puppet shows, Haiku, it doesn’t matter, whatever you’re creating for your colleagues, they’re not reading all of it. And if they are, they’re not letting it all sink in. Like, they’re skimming it like the rest of us do. So sometimes the best way to separate yourself apart is to just be the one that communicates more.

Pete Mockaitis

That’s really cool. And it sounds like the nature of communications is specifically in the domain of the status of stuff and what’s going on right now. Because sometimes people can feel a little bit of an information overload in terms of, like, you’re doing a report, or, “Hey, our recommended course of action is this. And it’s because if you look at the database, dah, dah, dah.” It’s like people often don’t want all that.

Jay Baer

Exactly.

Pete Mockaitis

But they do want to hear, “Hey, what is going on? What’s the deal with this thing?” And that reminds me of a story. One time, I made a boo-boo and I had a client…

Jay Baer

Hopefully, it wasn’t the buying the company part.

Pete Mockaitis

No, no, that’s been working out great. And I made a boo-boo and so I had a client who was rather upset. I put him in a pickle. And so, I told him, “Okay, here’s what I’m going to do. I’m going to reach out to everybody, and I’m going to have a helper also record the status of what’s unfolding with each of those people in this live Google Sheet, so you can see at any moment where do things sit with all of these people, and then I’ll be reachable via…” I was on a camping trip. “I’ll be reachable via satellite phone for dah, dah, dah.”

And they said, “Okay.” And then it was all said and done, they said, “You know, actually, everyone was really pleased with how you handled that.” I was like, “Oh, cool.” So, I was effectively able to get myself out of a tight spot because I was doing that. It’s like, “You could not have more information than this. The status of all of these people and the minute it changes at your fingertips, anytime you like.”

And I also love it when I’m coordinating a big project. I got a lot of ins, a lot of outs, a lot of what-have-yous, to say, “Oh, okay, this is exactly where that is,” so that I could see, “Oh, shoot, we’re getting hung up here. I better get some more help there, pronto.”

Jay Baer

Absolutely. I’ll give you another little life tip for this notion of clarity. This really helps. I’ve been doing this about two and a half years now in my personal life, and not only has it made me a better business professional, but it’s improved relationships with my wife, and my kids, and my friends, and my mailman. Like, I really want everybody to do this because I’m telling you it’s going to work. It’s called reply without answers. So, here’s how it works.

Today, if somebody has a question for you, a work colleague, you don’t know the answer, what do you do? You go look it up. You ask Julie in accounting, you check with the boss, you check with the customer, you Google it, you look in the intranet, like whatever, you do the stuff. And then once you have manifested the answer, you tell the person what they need to know. Yep. Stop doing that. Don’t do that anymore. Because the entire time that you are figuring it out, that person is slowly freaking out.

Pete Mockaitis

All right.

Jay Baer

So, if I send you an email today, so this actually applies to both clarity and speed, if I send you an email today and I don’t hear back for like, I don’t know, two days from Pete, I’m like, “Oh, wow, I didn’t hear back from Pete. Did that go to spam? Did I attach something that would have sent it to spam?”

Pete Mockaitis

“Did I offend him? Is he mad at me?”

Jay Baer

“Did I offend him?” Yeah, “Is he mad at me? Should I now send a call, or a text, or a ping, or does that make me seem sad and desperate?” We play all these mental games, and our own anxiety goes up and up and up. So, what you want to do instead is, if somebody needs something from you, you’re like, “Good question. Such a good question. I have to go figure it out. I’m going to do that, and then I’ll let you know.”

So, the first response is instantaneous, and all you’re saying is, “I got it,” and then you give them what they need. Two huge things occur. First, their perception of how fast you are goes up dramatically, but, second, their anxiety goes way down. Because we studied this exclusively in the research I did for the most recent book, time to response is more important than time to resolution.

This is why, Pete, if you call the phone company, the cable company, whatever, they will say two things. First, they say, “Calls will be answered in the order that they were received,” which always makes me laugh because I think, “What was the second option?” “Calls will be answered by height.” Like, “What did they discard as the backup option?” I’d be like, “Why do you have to tell us that?” I love that.

And then the second thing is, okay, “Estimated hold time like 11 minutes.” So estimated hold time 11 minutes is the automated version of respond without answers. As soon as you say “I got it,” it takes it off of their mental to-do list and puts it on your mental to-do list, and that changes their relationship dramatically, and creates so much clarity around what’s going to happen next.

And here’s the secret tip, Pete. It actually buys you more time to respond. Because once they’re like, “Oh, Pete’s working on it,” then they’re not losing their mind. They know you’re on it. So, does this mean you’ve got to reply to everybody twice? It does. But the first one, you’re just like, “I got it,” right? And then you go figure it out, and then you respond. Do this. Implement it in your life. I’m telling you it’s going to change your relationships.

Pete Mockaitis

All right. Now, let’s hear about being kind.

Jay Baer

Look, I wouldn’t have even talked about this a few years ago, this idea of empathy and kindness, because there is no point to it. So, I’m a seventh-generation entrepreneur. My son’s an eighth-generation entrepreneur. My family’s been self-employed since like the 1850s, and the number of conversations I had with my dad or my grandfather about treating people with kindness, respect, dignity, and empathy, literally, never in my whole life beat, not once ever, because it was just the default setting.

Like, that’s just, you know, like it wasn’t that long ago. It’s hard to remember now because we’re in an era of empathy deficit, but it wasn’t that long ago that we treated everybody with respect and dignity and kindness and humanity all the time. It was the golden rule era, like it wasn’t that long ago. But somewhere along the way we kind of lost our way, and now you know everybody’s always kind of angry and at loggerheads, and the sort of level of discourse has dropped dramatically, and it kind of makes me sad, actually, as a person.

But I’m telling you, as a professional, if you can be the hyper-polite, hyper-courteous, hyper-understanding, hyper-kind one, man, it stands out now like it didn’t used to because it is such the exception in the workforce. Be that person. And I want to make sure we define what empathy means here, Pete. It doesn’t mean that you do whatever. It doesn’t mean that the other person’s right and you’re wrong.

Empathy is defined as the ability to understand and share the feelings of another person. What it means is that you’re the person inside your organization who can walk a mile in somebody else’s shoes and behave accordingly. You understand how this colleague is feeling and you change your own behavior accordingly. In an era that’s going to be defined by robots, the most empathetic professional is going to have a massive advantage over everybody else in the organization.

Pete Mockaitis

Jay, I’d love it if you could give us again a demonstration, illustration of what is typical insufficient empathy and the counter example of “And this is what would really be optimal”?

Jay Baer

Well, I think sometimes, when people believe they’re being empathetic, they’re actually being obsequious. They’re being fawning, or just, everybody’s been in that situation where somebody is so supportive that it feels saccharine and artificial, and that’s not what I mean. An empathetic leader is somebody who treats everybody on their team differently, not the same.

And there’s this business wisdom that says, “Treat everybody the same. Be a very consistent manager.” That’s terrible advice because everybody on your team has different needs, different circumstances, different scenarios. They’re motivated by different things. If you’ve got 10 people working for you, you should have 10 different management styles, and you should be adopting your management style to what that person needs at that time. That’s what empathy means.

People think that being an empathetic leader means having good work-life balance and taking people to the happy hour, whatever. No, no, no, no, no. It’s about looking at every situation and every circumstance and using your own innate humanity to make the best possible decisions for that person at that time.

Pete Mockaitis

Okay. So those are the principles we’re working with. And so, I’d love it if there’s an example that comes to mind for you in terms of, “Wow, that was super empathetic and I loved it,” versus, “But, usually, I get something much lamer.”

Jay Baer

Well, my favorite example, and it has, fortunately, not happened to me personally, but I think people, some folks will know the tale, is Chewy.com. Do you know this story, the Chewy.com pet supply company?

Pete Mockaitis

The pet food website.

Jay Baer

Yeah. So very successful business, growing like crazy, and, look, it’s a good company. They’ve got good products at a good price, but they don’t have a different mousetrap. They’re selling pet supplies. But they are rooted in empathy. Rooted in empathy. It’s like a core value of the organization. So much so that if you, unfortunately, lose a pet, the pet passes away, in some cases, you might send a live chat or an email to Chewy, and say, “Hey, I’ve got an unopened bag of dog food. I’ve got this rawhide bone I never got a chance to give the dog. Can I return it to you?” And they always respond and say, “No, no. Please just donate it to a local pet shelter.”

But then they will find a picture of your pet in social media, they have a staff of 1,011 freelance oil painters working for the company. They will paint an oil painting of your deceased pet. They will FedEx it to you for delivery the next morning with a handwritten condolences note, and you open this box, “Where did this come from? Chewy.” And it’s from the day before, an oil painting of the pet you just lost with a handwritten note, “So sorry for your loss. Thank you for your business. Chewy.”

And there’s a video on TikTok or Instagram, etc., there’s just video after video after video of people bawling their eyes out because the simple kindness and the empathy and humanity that that brings with it. And the question I always have is, “In a situation like that, if you choose to get another pet someday, what are the chances you spend even a penny with any other provider of pet supplies ever in your life?”

Like, minus 50%, I think, is the actual answer. So, it is such a smart business decision and it’s proven to be true in their results. You can use empathy as a unique competitive advantage, both at the company level and certainly at the individual level.

Pete Mockaitis

That is powerful. And it’s intriguing because, okay, pet owners love their pets, and when pets die, it’s very sad. And that’s sort of like emotionally just true and simple and clear. I’m thinking about, and of other businesses that feel far less personal, like podcast production. It’s “How might that be utilized?”

Jay Baer

And some of this is even just something simple. Like, you don’t need to get an oil painting of the podcast host, although, hey, you know, we will take one. A lot of times, what triggers empathy, or lack thereof, is just the language that we use. In many cases, I talk about this a lot in the Hug Your Haters book, especially when somebody needs something from you, or, even more especially, if somehow you have been deficient, you’ve been slow, you’ve been inaccurate, something has gone less than ideal.

What happens in many cases, and it’s not nefarious, it’s just a natural human reaction, we will try to information ourselves out of the jam. So, we’ll start to say, “Well, here’s exactly what happened,” and you start to prosecute the case, and a lot of times we fall back on very specific details and jargon, and it becomes a very stiff, formal response. And I’ve certainly done that, and people have done it to me, especially in a colleague setting where you’re, like, you feel attacked, and so the way you prevent that attack is to put up a shield.

And that shield is very stiff, formal language that uses a lot of sorts of terse and mellifluous phrasing, and so you’re trying to information yourself out of it. The better way to go is to just lean into the empathy first, and just say, “I’m sorry that sucks.” Like, “We’ll make it better.” And so, it really is, sometimes in a colleague setting, it comes down, Pete, to just the words and the language you use when things are going less than ideal.

And the more empathetic professionals, actually, there’s almost a reverse correlation, so the stickier the situation, the more casual and personal their language. Whereas, what most people do is the stickier the situation, the more stilted and formal their language.

Pete Mockaitis

That’s good. That’s really good. In terms of the psychology emotions at work, it’s like you feel attacked and so you’re naturally like, “Well, let me explain why. In fact, I’m not bad. There’s a reason that this thing occurred that you don’t like.” And so, to really just be able to take a breath and shift out of yourself for that moment to do this.

Jay Baer

Yeah, I used to do this exercise in workshops, like the 13 words you should never use in that situation. And it’s things like division, department, per, “Per my last email.” If you’re dropping the “per,” then you know you’re falling into that sort of formal defensive language trap. Like, “heretofore,” that’s a good one. Like, all of these kinds of words that you never use unless you’re in, like, sort of this passive-aggressive kind of conflict thing.

And you see it all the time in tools like Slack. It does tend to drive very short, choppy interactions, which sometimes don’t have as much nuance as might be ideal in that kind of situation.

Pete Mockaitis

That’s powerful. Well, before we hear about some of your favorite things, can you give us any other quick do’s and don’ts for having folks rave about us word-of-mouth style?

Jay Baer

The biggest opportunity for word of mouth is to understand that competency doesn’t create conversations. Being good, even very good, at whatever doesn’t cause people to tell others about it because that’s what the expectation. They expect you to be good or very good. So, we talk about different and we ignore same.

So, if you want people to talk about you and tell your story, either in the workplace or outside the workplace, you need to do something different, and you need to do it different consistently. This is why, and this is a poor example, but it’s one that people will be able to recognize, this is why some professionals are like, “Look, Jillian always has the purple hair.” Now you may or may not like the purple hair on Jillian, but as a word-of-mouth device, it’s actually a sound strategy.

It doesn’t have to be your appearance, it doesn’t have to be your clothes, but even in your own set of colleagues. If there’s somebody who always wears whatever it is. I, not in this particular venue, but when I’m on stage, I always have a very bright plaid suit. It is my thing. Like, everybody knows it’s my thing. I’ve got 20 plaid suits. Meeting planners can pick out which color suit I wear on stage, I’ve got a whole, like, mobile app that they can do it with. Like, it’s my thing.

Pete Mockaitis

That’s distinction.

Jay Baer

Right. So, you just have to figure out what is your thing that you are going to do every day always that’s going to be just the device, the hook that people use to remember you, and it can be almost anything. And this starts to kind of meld over into the category of personal branding. So, what I always tell people is, “Look, your job is not interesting. It doesn’t matter.

Unless you’re like an astronaut or something, what you do for a living, nobody’s going to remember that. It’s your passions and your hobbies that people remember,” which is one of the reasons why in my bio, in my onstage introduction it says “Jay dah, dah, dah seven bestselling books, and also the world’s number two tequila influencer,” because everybody in the audience remembers that more so than, ‘Yeah, the guy wrote a book. Every speaker wrote a book.” But they remember tequila influencer.

And so, it’s understanding that everybody has something unique and memorable about them. It’s just giving yourself permission to put that out in front.

Pete Mockaitis

Okay, thank you. Now, could you share a favorite quote, something you find inspiring?

Jay Baer

“Remember, some days you’re the pigeon, and some days you are the statue.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Jay Baer

I think that in the most recent book, “The Time to Win,” one of the things that really surprised me was that the most patient generation of all, like willing to give each other and businesses more grace in terms of response time, Gen Z, the youngest consumers.

And I think it’s because they don’t have as many leases on their time, might not have kids of their own, job might not be as pressure-filled, etc. They’re just like,  “Yeah, it’s okay. You can get back to me.” Conversely, the least patient generation, Boomers. Is this because Boomers have less time left on the planet? Maybe. That seems a little maudlin, but the numbers add up. They’re like, “Hey, I’m retired. I have nothing else to do other than wonder how come this email is taking so long,” and they start freaking out about it. So, I thought that’s kind of funny.

Pete Mockaitis

All right. And a favorite book?

Jay Baer

My favorite author, and there’s many, many books, is Bill Bryson, the travelogue writer. Probably my favorite one is his treatise on kind of small-town America. It’s called In a Sunburned Country. I love that one.

Pete Mockaitis

Okay. And a favorite tool, something you use to be awesome at your job?

Jay Baer

Right now, I’m really enjoying a tool called ManyChat, which I use in my tequila business to gather email addresses from fans on Instagram, sort of de-anonymize that audience. We do monthly contests with tequila brands, where you can win a custom Yeti cooler or some such.

And we use this tool, ManyChat, so that people just comment “cooler,” etc., on an Instagram post, and then it automatically harvests their email address, which we then use as a contest entry. It’s just a really slick piece of technology that bolts on top of Instagram and solves a pretty sticky kind of data problem for me. It’s great.

Pete Mockaitis

Awesome. And a favorite habit?

Jay Baer

This probably won’t be a surprise based on our previous conversation, I try to be at inbox zero every day.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you and retweet it often?

Jay Baer

I’ll go back to my second book Youtility. The thesis is this: helping beats selling. And that if you really focus on being as helpful and useful as possible, you don’t have to sell because people will sell you. And that’s certainly true at the company level, but especially for purposes of this show, Pete, I think that’s great advice for everybody.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Jay Baer

JayBaer.com. J-A-Y-B-A-E-R.com is the main website. You can find me for all things tequila at TequilaJayBaer.com. And the books and the podcasts and newsletter and all that’s pretty easy to find.

Pete Mockaitis

And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jay Baer

When you’re interacting with a colleague or a customer or anybody in the workplace, I think it’s helpful to take a second in every exchange, and just ask yourself, “What do they really need?” Because often we just take the initial interaction, the initial question as that’s the depth, but there’s usually a lot more going on beneath the surface.

And if we just take a moment, just take a moment to say, “What are they really saying here? What do they really need? Not what they’ve asked for, but what do they really need?” If you can give yourself permission to just take that extra beat and think about that, and then respond and interact accordingly, it will serve you well.

Pete Mockaitis

All right. Jay, this has been so much fun. I wish you many more delightful exchanges where folks are saying your name, and everywhere.

Jay Baer

We should do this with tequila next time.

Pete Mockaitis

Oh, it sounds fun.

946: Why Most Projects Fail and What to Do About it with Kory Kogon

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Kory Kogon offers her practical guide for effective project management–even when you’re not the official project manager.

You’ll Learn:

  1. Why most projects fail
  2. Key questions to ask before starting any project 
  3. The five behaviors of successful unofficial project manager

About Kory

Kory Kogon is FranklinCovey’s vice president of Content and Senior Consultant. She is the Wall Street Journal bestselling co-author of The 5 Choices: The Path to Extraordinary Productivity, and has appeared as an expert on TODAY, MSNBC’s Your Business, Forbes.com, Inc.com, and on FastCompany.com.

She is also one of the authors of the following FranklinCovey work sessions: The 5 Choices to Extraordinary Productivity®, Project Management Essentials for the Unofficial Project

Resources Mentioned

Kory Kogon Interview Transcript

Pete Mockaitis
Kory, welcome.

Kory Kogon
Thanks for having me, Pete. Great to be here.

Pete Mockaitis
Well, I’m excited to talk about your work, Project Management for the Unofficial Project Manager. I think a lot of people find themselves in that position of the unofficial project manager. Could you paint a picture for us for how that normally shows up at work?

Kory Kogon
Well, in today’s world, we’re knowledge workers, we’re paid to think, to innovate, to create, and execute. And when it really comes down to it, we are making things, things that have a beginning and an end. And as knowledge workers, we just quietly slip into the role of unofficial project managers without the training that official project managers would get. And people just use their talents and skills to push through when there’s actually a better way.

Pete Mockaitis
Okay. Well, can you paint a picture for us in terms of how well is that working for us so far, in terms of the state of unofficial project management at work?

Kory Kogon
Well, the state of it is that, generally, 65% of projects fail, and that can include official and unofficial project managers. But more down to earth and real is that wherever I go around the world, or the country, and speak with groups on Zoom or in person, when you ask them why projects fail, they always give the same reasons, that there’s unclear expectations, that there’s no clear communication, that they don’t have the right people in the right roles, that there’s scope creep. It goes on and on and on to this very similar list all the time, everywhere.

And, again, it’s because we’re trying to get projects done by the seat of our pants, and it’s really unfortunate because when we become scarred unofficial project managers, because we all go into these projects sort of expecting those bad outcomes, and so from an engagement point of view, where are we when it comes to projects? So, that’s a little bit of the landscape that that we need to push through. And like I said before, there’s just a better way when people become aware of just the organic nature of us being unofficial project managers.

Pete Mockaitis
And this 65% figure, I really want to dig into that because, I mean, how precisely are we defining a project has failed?

Kory Kogon
You know, it could be it was off budget or it didn’t meet its scope. So, again, it’s a wide berth to say that, you know, to pose that number. I don’t have the empirical data for you exactly, but it’s an estimate out there.

Pete Mockaitis
I guess what I was thinking is like, if the project is to start a profitable business, I would expect, a vast majority of the, in fact, would fail. Although, if the project is to, you know – why is this so hard to think of an example? – redesign our loan approval process is the project. That feels very much like, “Okay, that’s within the control of an organization to do that.”

So, you’re not aware if it’s like entrepreneurial, sort of risky market-facing factors are at play within the 65% figure, or it’s pretty much, no, it’s just, this could have been done, but it didn’t happen because of those very ordinary means by which things fall apart?

Kory Kogon
No, I think it’s a little bit of both. There are all kinds of forces that affect everything so it’s a little bit of both. And those outside forces might be constants that we need to deal with. So, I think there’s a lot in there. I don’t want to say, “Oh, well, you know, if people clarified expectations, it would be 100%.” It’s very rare to even get to 100%. So, even if we took 65 and reduce that to 40 or 30, the return on investment to anybody would be amazing.

Even an entrepreneur starting a business and gets slowed down because things aren’t progressing as fast, so they couldn’t get the money fast enough. Or the building, I mean think about constructing a building for a business and when it gets slowed down, so even if we don’t into that number a little bit, regardless of the factors, the return on investment is pretty huge.

Pete Mockaitis
Okay. So, then, I’d love to get your perspective on, from all your research and work here, what is the top thing that makes a huge difference and yet is done so infrequently in terms of ensuring project success?

Kory Kogon
The top thing, again not empirically, but just from our experience and what we hear a lot is unclarified expectations. And, again, you could be running the gamut of, “Is this a solo entrepreneur starting a business that has this project in their mind so they’re clear on their own expectations?” But even then, I can see traps along the way versus a 10,000-person organization where they’re working on projects and have big key stakeholders at the executive level, and everybody’s pulling in a different direction.

But I will say, clarified expectations. So, even an entrepreneur who is starting a business, if they are like, “Well, maybe we should do it this way,” or “Maybe we should do it that way,” and they don’t come to clarity to say, “Okay, we’ve got this clarity. Now let’s execute,” it really will step them back. So, I would say that is one of the biggest ones out there around clarifying the expectations or clarifying the scope of the project, first and foremost, is probably key.

I’ve also seen in some of the bigger organizations very painful scenarios of project managers trying to jockey the politics, and this key stakeholder wants this, and the other one wants that, and trying to do a project without that clarity, and it’ll kill you in the end.

Pete Mockaitis
Well, Kory, it sounds like you’ve got a story in mind. Please, tell us a dastardly tale of unclarified expectations and what went awry.

Kory Kogon
Well, one story, one person that I talked to, it was just really amazing. She was talking about the project that they were working on, and it was a big team of people, and they’re four months into spending a ton on it, and a stakeholder showed up, and said, “No, no, that’s not the direction. We need to go in this direction,” and that person had a lot of influence, and they had to stop the whole project.

And once you stop a project like that, they had people that left the organization because of that, and trying to find the money to redo all of it just brought everything to a standstill. But it was more, you sort of had to be there, the pain on this woman’s face as she was telling this story of failure, and I think also, it’s not just that they didn’t clarify expectations.

It’s that how it makes people feel when, because no matter what, even though it was an outside force, if you will, to change something, all the good work that this person and the teams had done to get there suddenly went away, and it makes you feel like you don’t know what you’re doing, and there’s nothing worse than people feel like they don’t know what they’re doing, and I think that leads to shame, which is another terrible thing that people have to deal with.

So, the cost is not just financial. It’s social, emotional, all from this idea of, “Can we just get clear up front on what this project is?” And if we’re all clear, in this new world of agility, as we go, we’ll get feedback, we’ll do it in a measured modern kind of way, so we make the project better and better, to apply and supply the value that it was meant to supply from the beginning.

Pete Mockaitis
All right. And what are some of your favorite best practices, or key questions, or means by which we can get outstanding clarity right from the get-go?

Kory Kogon
So, the first thing is to understand you do need to ask questions. It’s amazing to me, Pete, how many people will say to me, “Well, I’m afraid to ask questions because they’re going to think I’m stupid or something, that I don’t know my job.” I’ve been in executive leadership for many years. If you don’t come and ask me questions about a project that I’m involved with, you’re making a big mistake because then you’re trying to read my mind, and I will come to you later and say, “Well, wait a minute, what about this?”

So, best you come to me and ask questions and don’t worry that I’m going to look at you and think you’re not smart. That’s totally not true. So, that’s number one, is get that, “ I do need to ask questions of key stakeholders.” The second thing is, when you go to ask questions, is that you go with a clear outcome of the project. So, it’s not, “Hey, well, you know, senior leadership says it’s important, Kory, so I need you to tell me what you want.” I don’t have time for that.

But if you came to me and said, “Listen, from what I know so far, that this is going to increase our bottom line by 10%, or it’s going to engage our people in a way they haven’t been engaged before, so we cut retention,” now we’re talking, now I have some concrete things that I can go on, so I will make the time to listen to your questions.

And so, the last thing I’ll say on questions is make sure you come prepared with a couple of really good – we call this the question funnel – open questions, meaning, “So, tell me, based on what we know, why is this project important to you?” Detailed questions, so that when somebody says, “Well, it’s important because senior leadership said so,” that instead of like, “Okay, fine,” knowing that’s not a real answer, we can ask a detailed question of, “So, what does important mean to you? What does that mean to the organization?” and you drill into it.

And then a closed question, meaning confirm what you heard. When somebody says, “Well, I think we’re going to put $100,000 towards the budget.” Don’t run off and go, “Yay, we have $100,000.” You want to confirm it and say, “So, you said $100,000. Are we final on that? Do we need some meeting on that? What’s the next step to make sure that that’s the budget?” So, we close it up and get confirmation.

So, those three, the question funnel, in addition to make sure you don’t feel that it’s silly asking questions, and having a good outcome so somebody pays attention to you, and then these questions, you’ll be really set to clarify expectations.

Pete Mockaitis
I like the visual of a funnel there in terms of open at the top, it makes sense at the beginning that we can be a little more exploratory, broad, expansive, make sure we don’t constrict too early. And then, yes, at the end, making sure that we’ve got what we need, those key bits of finality and closure. Can you share with us any particular specific questions that you have found often open up oceans of clarity when folks take the boldness to go ahead and put them forward?

Kory Kogon
Well, it depends on the situation. I don’t know if there’s any magic bullet, and one that I said before, knowing what we know about the project, “How do you see its importance to our team, to the organization?” That, I think, is a main question. One of the questions that I said to you before, this idea of confirmation to knock out assumptions, which are killing a lot of organizations, because everybody assumes they know what somebody else is thinking.

And so, just every step of the way, without being obnoxious, “So, is that how we want to move forward? Is that how you want me to write that down?” So, just really making sure we have the confirmation. And any question that will lead to a more measurable outcome. So again, in that detailed question, “But what will success look like for us?” So, I should be able to answer that and other people should be able to answer that for you. If we’re doing an event to improve customer satisfaction, how will we measure the outcomes of this? That is key to an agile project management world we live in.

Pete Mockaitis
Yeah, I think that’s huge in terms of moving past fuzzy language to concrete language, like, “We really want to delight our customers,” or, “We want to grow. We want this to be a big opportunity,” is okay. So, is any positive incremental amount growth, and thusly we get to celebrate victory, and what did you mean by a lot, “Oh, wow, your ‘a lot’ is way, way bigger than my ‘a lot’ assumption”? And so, driving to that extra level of confirmation can really be quite eye-opening.

Kory Kogon
It can, and this whole notion of squeezing out assumptions. So, I think a key principle for project management, which is a little bit out of, not left field, but I think will be of interest to everybody, is this notion that words are only the code by which I’m describing the picture in my mind. And so, when somebody says, to your point, Pete, “Well, make sure this is done in a quality way.” “Okay, boss, got it,” and off I go, and I do things in what I think is a quality way, and I come back and show Pete, and Pete’s like, “What the heck is that? That’s not what I meant.”

But the word quality goes back to those detailed questions. The word quality means something different in your mind than it does in my mind. And as a good project manager, if I understand that principle around language, quality, trust, any words you can think of, feast, any kind of word, we call it a fat word, because there are so many different meanings that it’s imperative that people ask questions to make sure we are on the same wavelength, “What do you mean by quality?” And you continue to drill down until you feel, without being obnoxious, but until you feel like you’re on the same wavelength with the person you’re talking to. That’s a life lesson, not just a project management lesson.

Pete Mockaitis
Oh, certainly.

Kory Kogon
As I know from my own home.

Pete Mockaitis
And what’s funny is the word quality, it seems like, “Of course, we all like quality,” but that could actually be pretty dangerous. Like, Kory, if you tell me, you want something to be the high quality, I mean, watch out, because I’m thinking, “Okay, high quality means this is the best in the world in its category, or at least top 1%. Therefore, it’s probably going to take dozens or hundreds of hours to execute.” It’s like, “Oh no, no, no! When I said quality, I don’t want you to go deep into the land of obsessive, hardcore craftsmanship. I just mean it needs to not break.” It’s like, “Oh, okay, quality.” I’m glad I asked.

Kory Kogon
Yeah, exactly.

Pete Mockaitis
Alrighty. Well, so that’s one huge piece of failure there, is unclarified expectations, and we fix that by clarifying, asking a lot of questions, being bold, getting super clear. What is another major cause of failure and the antidote?

Kory Kogon
Well, I’ll give you sort of this overarching mindset that we say that project success equals value, plus people, plus process. And without getting into the details, the Project Management Institute updated their standard to one that more resembled the agile world, which means, “Are we bringing full value to the customer? And how are we being agile along the way to get there?”

So, we actually updated our mindset from people plus process equals project success, to value plus people, plus process, equals project success. So, to your question, the people part and the leadership part, much failure comes because project managers, in some cases, never intended to be leaders. In some organizations, they chose a technical track or a genius track, not a leadership development track, and a lot of people just don’t get it that people do the work. So, “Am I somebody that is inspiring people to want to play on my team and will play to win?”

So, with that, there are five behaviors. We said, out of all the leadership stuff out there, because if you think about it, Pete, when you think about the failure list – lack of clear expectations, lack of communication, wrong people in the wrong job, scope creep, all of that stuff – and then we’re saying, “Okay, yippee, we have this project to do,” and the people that are doing it are living inside that failure list unless a leader is its own failure, unless a leader knows how to pull them out of that, using a good process, and inspiring people to want to give their best.

And so, out of all the leadership behaviors out there, all the leadership development that people can take, we’ve narrowed it down and said, “You know what? For this, for now, if they just master five behaviors, that will go a long way to inspiring their team to want to do the work and want to win.” And those behaviors are: demonstrate respect, listen first, clarify expectations, extend trust, and practice accountability. And those five behaviors come from what we call the 13 Behaviors of High Trust Leaders. So, just those five.

And I always say our parents taught us to do those things, right? And when you’re under pressure, listen, I’ve been in leadership for many years. I’m born and raised in New York City. You probably can tell from my accent. I move fast and hard, and my default nature is just, “Let’s go get them.” And under pressure, not that I don’t want to respect people, but I have to be really careful, because my demeanor, I live in Arizona, my demeanor can be one that’s really to the point and a little gruff from time to time, and people could feel like I’m not respecting them.

So, when I’m under pressure of a big project, I really need to take a deep breath and think about it. Listening first also can go out of the window when you are under pressure. It’s like, “Yeah, yeah, yeah. No, I just need you to do it the way I said so,” which is I always say it’s so much easier to be a bad leader than a good one because I have to really think about being good, kind of thing.

So, all of these, clarifying expectations, for the team member, not just the project, but it’s not just, “Pete, just do this task with blinders on.” It’s, “Pete, let me explain. For you to do this task means that it’s the piece of the puzzle that’s going to make sure this all happens.” Like, “Whoa, okay, now I get what my task is as a contribution, not just a thing to do.”

Extend trust. People struggle with delegation. You got to let the team members do the work. And then practice accountability. If I am not a model of accountability before I hold you accountable, and if I let you show up late three days in a row, and the team sees that there’s no accountability, everything’s going to fall apart. So, those five behaviors are key to a project manager leading a project and staying off some of the failure list.

Pete Mockaitis
Okay. Well, now you also mentioned you’ve got five project phases: the scope, plan, engage, track, adapt, and close. Can you walk us through those and some of the best practices there? It sounds like we got a little bit of goodness on the scope side. Any more you’d add to that?

Kory Kogon
I would. A key thing that people struggle with that they should be aware of, I mentioned, well, first of all, is how you get access to stakeholders, and I explained a little bit about that before, is you’ve got to have the right story to make sure people will make time for you. But then the other thing in scoping is making sure that you are able to get key stakeholders on the same page. That when they have differing opinions, are you good enough using those behaviors to get them in a room and help negotiate getting clarity on the scope? So that’s a key thing as well.

And I’ll also say within that first one around scoping is identifying key stakeholders. And it’s interesting because we give a little thinking tool called the key stakeholder dance, which is, “Who makes the decisions? Who has the authority? Who has the need?” Those are all the signers. The last two, C and E, is, “Who has the connection? And who is the energy?” And those are not signers. Those are people, like connections, I have people out in the field that they have so much influence in the organization that when I have somebody with negative energy or there’s politics, I can call them to the table and they can help smooth things over.

So, a lot of times that’s a big takeaway for people to really go back and revisit their key stakeholder list, and say, “Did I forget those people?” Because I usually go for just the signers and the ones we know. So, that’s scope. In plan, there’s really two key things to do. One is, “How do I identify and get my arms around risk?” so risk management. And people are working on a lot of projects at the same time. So, if we identify 10 or 12 risks, can we manage a million things? So, how do we prioritize risks and just focus on the ones that are really key?

And the second part of plan is the project plan, which is always everybody’s favorite part because they just tremble at the idea of a Gantt chart. And the interesting thing is it becomes this great visual scoreboard that once you know some project management principles, you’d be amazed at how easy a Gantt chart can be and how strategic it can become to your entire project and your team. So, that’s a little bit about a plan.

Scope and plan together, make up, “I’m ready to go, and now we just need to execute.” So, I’ll pause there, see if you have any questions.

Pete Mockaitis
Sure thing. So, with Gannt charts, for those who are not familiar, can you describe this life-changing magic and what makes it so amazing?

Kory Kogon
Yeah, and people will say, “Kory, get a life. You get so excited about a Gantt chart.” And sometimes they’ll say, “Demystify success for the unofficial project manager,” because it is a demystification. So, a lot of people, when we ask them, what do they used to you know plan a project or to track it, and most times, and we do poll after poll after poll the, answer always is in the majority, Excel. And then some people are using some things like Monday.com. I mean, there’s a bunch of things out there, Google Sheets and all that kind of stuff.

And they use Excel, and it’s interesting because the Gantt chart program, so think, and I don’t represent them, Microsoft Project or Smartsheet on the Google side, and I have no allegiance to any of them, but essentially, they are Excel and project management principles included. So, here’s the big demystification, which I love, is when you understand the concept of dependencies, that one task must get done before the other task gets started, as an example, and you tie those things together, the software will allow you to tie those things together, and you learn the difference between work hours and duration.

So, work hours is, “Oh, yes, Pete, I can get that list to you, or the customer list together, in four hours, no problem.” Really? You have seven other projects going on, your team is busy, also somebody’s on PTO, and really the duration is two or three days to get those four hours of work done. So, if you input dependencies and duration in your task list, then you’re going to end up with what’s called the critical path. Another terrifying term to so many people.

The critical path is a wonderful thing. The critical path will light up in a Gantt chart and show you the shortest amount of time it’s going to take to get those tasks done that must be done on exactly the way you have them in order to finish the project right here. It lights up. So, suddenly, you have this magical strategic tool that shows you how this project needs to go, and how you might need to put your best people on critical path items because they got to be done right then and there.

So, it’s not for the faint of heart and it’s not for like brand-new people training. You want to make sure that you have the right people on critical path items. And if a critical path item is in danger, it allows you to think about, “Okay, Mary, you know what? You’re on a task that isn’t so critical. Can you help Pete out because we really got to get this done?” So, it just turns an Excel spreadsheet into a magical strategic project management tool that’s not as hard as everybody thinks.

Pete Mockaitis
Okay. And so, are you saying that you’d recommend, if you’re using Excel, try Project or something else? Or are you saying, “Get the magical plugins that make Excel do this for you right away”?

Kory Kogon
I’m not that good to know if Excel has the plugins, but I would say, and we say in our courses too, we’re not here to make experts of Gantt charts. And we’ll say it in the book as well, give it a try. So maybe it’s Microsoft Project, there’s a lot of online programs out there. Give something a try. Take a deep breath. Learn those principles, and then see how it works for you.

Pete Mockaitis
And I think a cool thing to highlight in terms of those principles and the notion of the critical path is that there are some activities that we can do serially. Okay, not serially, but parallelly. We could do some things at the same time, and it’s all good. Team A is working on some marketing stuff, which they can do before Team B does the engineering to make the thing actually exist. That’s possible. We don’t have to wait until we could actually see it and touch the thing in order to start getting some marketing things together.

However, when it comes to photographing the thing, it needs to exist first in order for it to be honestly photographed. And so, that is how you really start to see that differentiation between, “Are things done in parallel or serially?” and then the stack of things that are dependent on the prior things extend outward horizontally to become the critical path on a chart. And so, it really is pretty eye-opening. And as you go, “Oh, well, we can get started on all these things right now, but we absolutely cannot start this until that’s done, so we really, really, really got to make sure that this piece doesn’t get delayed here.”

Kory Kogon
A lot of times we just intuitively think about that as unofficial process, “Oh, well, you know, yeah, we need to do that, but we’ll check with them, and we’ll probably get that on Tuesday.” This makes it very specific. And you said it beautifully, things can work in parallel and these dependencies are finish to start, start to finish. So, there’s a few different ones in there that link them together.

I always like to talk about Thanksgiving in the United States dinner is turkey, you know, turkey dinner. And when you think about cooking, how all that works, you sort of intuitively know, “Well, I need to put the turkey in four hours ahead, but the potatoes need to go in ten minutes before the turkey is ready.” So, it’s very similar. We’ve been doing it intuitively, but when we get it down into a chart and let the chart help us manage, it’s really amazing.

Pete Mockaitis
Certainly, and then you start to have some fun thinking about the resources and the true bottlenecks, and it’s like, “Oh, well, this doesn’t even need the oven at all, so easy-peasy. I’ll just use the microwave for that, and away we go.” Okay. Well, so now let’s hear about the engage.

Kory Kogon
Well, that takes us right back to the people part because this is where, if we’ve got scope and plan, and we want to engage, this is where we need to help our people do their work and hold them accountable, so we say inspire shared accountability. And so, if you think about if we’ve got a good, or whatever you’re using, it should be a visual scoreboard, much easier in this day and age because everybody can go online and see what’s what, whether you’re working remote, or hybrid, or whatever. So, really good versus having to bring a chart into a room.

So, everybody has visibility into my well-done, whether it’s a Gantt chart, or however you end up doing it, and what we recommend, and we’re very famous for this at Franklin Covey, is what we call a team accountability session, because people are already rolling their eyes, saying, “Of course, you’re going to tell me to do another meeting.” We work our meetings and our accountability, we like to say, from the bottom up. That this is not about the leader holding the team accountable. It’s about the team wanting to play to win.

So, this team accountability session is maybe a once-a-week meeting, that is not a staff meeting, it’s not an operations meeting. All it is, it’s like, forgive me, using a sports analogy, but like a sports huddle. The team gets together and everybody commits to, “This is exactly what I’m doing this week to make sure this project stays on target.” And the job of the leader in that meeting is to only, what we call, clear the path.

So, everybody comes to this very short 15-minute meeting, of course, depends on how many people you’ve got on the team. Everybody knows where they are, and they are reporting out, “Hey, last week, I said I was going to do this thing, got it, done, moving on. Next week, I have a million things to do, but here’s the one thing I’m going to do to make sure this project stays on task,” and the project manager is in the background clearing the path, “You know what? I can’t get through to facilities, they’re not answering my calls. I can’t get my thing done to get the parking set up.” And so, great, my job as a leader, I’m going to call facilities so you have a clear path to be able to do that, and the meeting is over.

And that is just, so it’s the people are making the commitments to what they’re going to do to keep that project on track, not the leader, and so it creates this engagement by the team and they high-five and they go out. That’s sort of the cadence of accountability that we do. Doesn’t always go perfectly. Lots of times people come to the meeting, “I didn’t get to it.” So, what the leader has to really learn is, “How do I tell Pete? He didn’t do his commitments, and he just announced it in the meeting, how do I let the team know that I’m holding him accountable without embarrassing him in front of everybody else, and turning the team against me at the same time?”
So, there’s a lot of learning that goes into that, and also, “How do I, if somebody is chronic, where they haven’t shown up for three weeks, how do I have a performance conversation with them to understand what’s going on and set it right?” So, the pathway is to engage through this bottom-up team accountability. And I say bottom lovingly, meaning the people who are doing the work get to speak and make the commitments, the leader is behind them. And then, “How do I keep things going because something’s going to give because we’re not perfect?”

Pete Mockaitis
And, Kory, I’d love it for you to give us a demonstration. Indeed, let’s say I show up and I didn’t do the thing, how does one respond in that artful way that you described that checks all the boxes you’re looking to accomplish there?

Kory Kogon
It’s a great question, and I’ll do it with you. So, go ahead, tell me you didn’t do something.

Pete Mockaitis
“Oh, yeah, sorry, no, I didn’t quite finish that one up.”

Kory Kogon
“Thanks, Pete, for letting us know. Can you tell us a little bit about what went…? I’m sure we’re all so busy. What happened?”

Pete Mockaitis
“Yeah, that’s the thing. There’s just been a whole lot going on in a lot of directions, and, yeah, unfortunately, I just didn’t get to that.”

Kory Kogon
“Okay. Well, I get that and, again, I know, I can tell it’s on your face, too, how crazed everybody is. We’re all busy. You made that commitment last week. So, what is it? Is there anything that we can do to help you? Because now we have that commitment and we need your commitment for next week. So, what can I do to help you to make sure that we hit our commitments by the time we come back next week?”

Pete Mockaitis
“Well, yeah, I appreciate the question. I guess it’s just really tricky with my boy, my youngest kid just isn’t sleeping well, and so then the rest of us aren’t sleeping well. And then, I don’t know about you, when I don’t get the sleep, I’m kind of dumber and slower in everything I try to do on a given day. So, I don’t…it’s probably not practical for anyone to show up and tend to the children in my home. So, yeah, I’m kind of drawing a blank.”

Kory Kogon
“Yeah, it sounds a little frustrating. Everybody in this room is really nodding. Everybody has kids. Well, here’s what I would suggest so we don’t hold everybody up. How about you and I take this offline and then we’ll figure something out. Does that sound okay?”

Pete Mockaitis
“Oh, sure thing.”

Kory Kogon
“Okay.” So, if I had gone any further with you, the tension would really rise. Somebody might have said, “Well, you know, I had these three other projects and I couldn’t get to it, and you made the commitment.” So, somebody might have said, “Well, you know what, I couldn’t get to it yesterday. I’ll get to it tomorrow. And here’s my commitment for next week. I’m going to keep it really light, but I can get this done to make sure that…” and we would agree and go on.

But you pushed me to the second part, which is we need to have a performance conversation offline because, had I gone any further with you, like I said, the tension was rising in the room, and it starts to become embarrassing for everybody else.

Pete Mockaitis
Yeah, and they don’t need to hear about you and me troubleshooting a sleeping…

Kory Kogon
Exactly.

Pete Mockaitis
In terms of just like respectful of their time. But I really do appreciate how you made it clear. And it wasn’t super ominous, like, “You’re going to get a talking to by the principal.” But it was just clear, it’s like, “Okay, that’s not just going to get swept under the rug. Something is going to be done to address that,” and so the team gets that memo. And so, if someone was new, it’s like, “Oh, duly noted, not getting to it doesn’t work here.”

Kory Kogon
Exactly.

Pete Mockaitis
“Okay, message received.”

Kory Kogon
That is the key, that when you do this well and don’t lose the respect of the team, like if it had gone further and we took the gloves off, that’s bad because what will happen is just group dynamics. The group will defend you more than the leader, like, “I can’t believe she’s doing that to Pete here,” that kind of thing. But what does happen, like you said, “I got the memo.”

And that’s the key, is by handling it when it happens somehow, what people are sitting there doing is exactly what you said, they’re like, “Okay, I am never, ever, ever, ever going to put myself in that position of not coming to this meeting without my commitments done,” or “I’m going to let Kory know beforehand so we can work it out.” And that’s the key, that’s accountability. That’s a great thing where people are thinking it up themselves instead of dropping the hammer on them, like, “You will do your stuff,” kind of thing.

Pete Mockaitis
And I think that’s powerful, is that you didn’t need to shout, or be mean, or do name calling, or, like frowny faces. You didn’t have to do any sort of a toxic behavior for it to feel plenty uncomfortable such that I wouldn’t want to do that again. Like, people love to complain about their bosses, nor do I think I could be like, “Can you believe what Kory said to me?” It’s like, “I kind of can. Like, that’s seems kind of like a reasonable response from a leader, even though it sucked for you. Sorry you had to go through that.”

Kory Kogon
Right. And even when you said no frowny face, for me, some of my best friends, I’ll be sitting with them and I’ll get a nudge, and they’ll say, “Talk to your face,” because I could be showing my hand on my face. This whole thing around leadership, and even with these five behaviors, leadership is a choice. And project management, again, we didn’t choose to be people leaders, but if you’re a project manager, you’re leading people, and you have to talk to your face, and you have to be very measured about this and very self-aware, and emotionally intelligent in dealing with people and getting things done.

Pete Mockaitis
All right. Thank you. Well, so track, adapt, and close, we might do the quicker version of those.

Kory Kogon
We can, because if you get the first two groups done well, and we’re engaging, then track and adapt, we’ve been doing it all along. Track and adapt is really about the whole agile movement that we did have a scope, not that we want scope creep, but are we building in feedback loops, really listening to people to make sure that we are delivering value on the project? Market forces change, things change out there, and so track and adapt as a team. Do we have the agility to be able to do that? As a leader, am I leading my people in the right way around that?

Close is always so interesting because if you talk to people, one of the things they’ll say is, “Do you have a bunch of projects that never end?” And people will laugh and say, “Ugh, all the time.” So, we got to finish them because it’s easy to start them, hard to finish them. But we finish them and the most important thing, again, remember we want an engaged team, is to have that closing meeting. When I get that meeting notice, I roll my eyes, like, “Ugh, the closing meeting.”

And then when I’m in it, I’m like, “I’m glad we did it,” because the team gets recognized, the key stakeholders are there, and it’s a place where people can share a retrospective, “What went well? What didn’t?” people can voice their concerns, we can celebrate people, and it really sets people up to be even more engaged for the next project. So, that’s track and adapt and close.

Pete Mockaitis
Okay. Well, tell me, Kory, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Kory Kogon
I think what I said, this is not for the faint of heart but it can be done. And whether you are a solo project manager, these principles are in play. Or, if you’re leading a group in a large organization, the same things apply when you put your mind to it. So, I think that’s a final statement on that.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Kory Kogon
Yes, I do have a quote, and that quote is by Dr. Stephen Covey, and it goes to everything that we’ve been saying. And what he said is that, “Fast is slow, and slow is fast.” And I really get on board with that in so many ways as a leader when it comes to projects, when it comes to managing home life, and 30 years in a relationship. Fast is slow. Slow is fast.

If you go too fast on a project, you’re going to pay the price at the end. If you go too fast as a leader trying to get work done and don’t take care of the people, it’s going to slow you down at the end. If you slow down, because I’m sure people on this call, Pete, also were going, “Hey, I don’t have time to scope and I don’t have time to go find other key stakeholders and all of that,” but we call it front loading, and so if you slow down to do the work up front, it’ll speed things up in the end. So that’s my favorite quote.

Pete Mockaitis
Beautiful. And a favorite study or experiment or bit of research?

Kory Kogon
I’m a fan of Dr. David Rock, who is the founder of the NeuroLeadership Institute, for many years, and I was lucky enough to be able to get a certificate of NeuroLeadership Foundations. So, I love following his work because it’s very, obviously, research-based and has everything to do with how the brain works. And in this world of knowledge work, we have to optimize our brain.

Pete Mockaitis
All right. And a favorite tool?

Kory Kogon
A favorite tool, I think it’s interesting, here’s my old school-ness – tables in Word.

Pete Mockaitis
Oh, yeah.

Kory Kogon
That is helpful to me because I write so much, and it’s always interesting when I see people write text in Excel, but a table for me is really good. And Notion now is a favorite tool of mine as well.

Pete Mockaitis
Okay. And a favorite book?

Kory Kogon
A favorite book is actually Quiet by Susan Cain, because I am a raging introvert.

Pete Mockaitis
Okay. And a favorite habit?

Kory Kogon
My favorite habit is walking. I like to walk. Again, going back to the brain, that I work really hard, like so many people do, and continuously, and that is not a good thing, even in the day-to-day. You need to take breaks, and that break will increase your productivity by a certain amount. So, when I take a break, I like to go out and walk, and on the weekends, I live in the desert, so it’s a great habit to help me think. And a lot of times, I’ll come in my office, look at my computer, read something, and then go take a walk to let it synthesize.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Kory Kogon
We would point them to, you know, you can get the updated version of Project Management for the Unofficial Project Manager at any of the booksellers, Amazon, etc. You can find me on LinkedIn, and you can go to www.franklincovey.com to see this and all of the other things that we have up there on people development.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be honest about their jobs?

Kory Kogon
Remember that it’s about the people, number one, if you’re a leader; and number two, regardless of your role, that you have every opportunity to work in your circle of influence if you let go of some of the things that you can’t do anything about. It’s a tough time in the world right now and in the workplace, and so if you just really take a deep breath, count to 10, and focus on things that you have control over, you’ll find that it’s easier to get through the day-to-day with a pretty good contribution at the end.

Pete Mockaitis
Awesome. Well, Kory, thank you. I wish you much luck in all your projects.

Kory Kogon
Well, thank you, and thanks for taking the time with me today, Pete.

836: How to Drive Engagement to Get Your Project Done with Anh Dao Pham

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Anh Dao Pham says: "“What are the next steps?” It’s the most powerful question that you can ask."

Anh Dao Pham shares her battle-tested strategies for leading your team to project success, even without formal authority.

You’ll Learn:

  1. The one essential question to get any project moving.
  2. An overlooked skill that boosts project success rates.
  3. The two things you need for people to align with your goals.

About Anh Dao

Anh Dao Pham, VP of Product & Program Management at Edmunds.com, has successfully led technical projects for two decades at start-ups and major corporations. In her book Glue: How Project Leaders Create Cohesive, Engaged, High-Performing Teams, Anh vividly brings compassionate, positive, nimble leadership to life, demonstrating with actionable guidance, the power of caring and connection to inspire outstanding results.

Anh lives with her husband and two children in Los Angeles, California.

Resources Mentioned

Anh Dao Pham Interview Transcript

Pete Mockaitis
Anh, welcome to How to be Awesome at Your Job.

Anh Dao Pham
Thank you so much for having me here, Pete.

Pete Mockaitis
Well, I’m so excited to dig into your wisdom about project leadership and high-performing teams. But, first, I think we need to hear a little about your history of writing jingles and rhymes associated with team accomplishments. What’s the story here and can you give us some examples, please?

Anh Dao Pham
Yeah, this is a really silly thing. A few years ago, when I was working at Opower, I was one of the more senior leaders on the engineering team and I was asked to give the quarterly update. And the first time I gave that quarterly update, it was so dry I think everybody fell asleep, including me if I could have. But the reason it was so dry was because when you work in product development and you’re leading an engineering team, the engineering team’s accomplishments are very similar to the product update. So, the product team gives an update and then you give yours, it’s almost the same.

So, the next time I was called upon to do a quarterly update, I decided not to give the general product update and, instead, decided to write, like, a tribute to the team in a jingle format. So, I got some inspiration from The Brady Brunch tune, and then wrote a jingle about our product managers and our engineers and how they had delivered on this website product, and then got folks on the team to actually sing it during the quarterly all-hands, and it was a really big hit.

And from then on, it became kind of a tradition at Opower, so every quarterly update, they look for the jingle. We’d get a bunch of people to sing and we had some great, great things out there. And so, since then, instead of just giving normal praise or an update when I have, like, a big team accomplishment or a big milestone the team has approached, then, oftentimes, I’ll write a jingle and then I’ll recruit people to sing it.

And so, as an example, this last holiday season, instead of having, like, a big party because everybody was remote, I ended up writing 17 limericks for everybody on the team.

Pete Mockaitis
Oh, limericks?

Anh Dao Pham
And I read them out like in a toast format, and it was a pretty big hit. There’s something very novel about writing a rhyme or a jingle, and I find that it’s very memorable, people really appreciate it, it shows them that you care in a very special way, and it gives people just that special feeling when being on a team.

And so, I want to tell you, I have a surprise for you, because I decided before I got on the show that I would write you a jingle…

Pete Mockaitis
Oh, wow, thank you.

Anh Dao Pham
…just so you can see this in action. It’s actually a limerick, so here it is.

There once was a host named Pete
Whose podcast was rather sweet.
He interviewed people with tips to share
For being awesome at work everywhere.
And on top of that, he gave it all away for free.

Pete Mockaitis
Oh, lovely. Thank you. That is a first 830-some episodes, first limerick. So, thank you.

Anh Dao Pham
You’re welcome.

Pete Mockaitis
That’s fun. Okay, cool. Well, I’m excited to dig into those kinds of tidbits, your unique flavor and spin on project goodness. You’ve got a book called Glue: How Project Leaders Create Cohesive, Engaged, High-Performing Teams, which is a great title. We like those sorts of things here. Can you tell us any particularly novel, surprising, fascinating, counterintuitive discoveries you’ve made about this stuff over the course of your career and putting together the book?

Anh Dao Pham
I’d say the most surprising thing is that when I set out to write Glue, I didn’t realize how much of an influence books on social psychology and happiness would be and influence on the actual content in the book. And for a few years prior to writing Glue, I was doing a little bit of soul-searching, I read a number of books on the science of happiness and different social psychologists, like Adam Grant, Angela Duckworth, Sean Achor, just a bunch of very well-known authors in that space.

And it turns out that a lot of the work that supports the science of happiness, around how to make yourself happy ends up being really applicable content for how to motivate teams. And so, in my work and in Glue, I talk a lot about the science of happiness, social psychology, and how to motivate and influence people through those same mechanisms, which I think makes that unique. And, for me, it’s most important, when I’m a leader, to help teams not only deliver but do it in a way that makes them feel fulfilled and happy at work.

And so, I think a lot of that comes through and ends up being somewhat surprising or a novel content for a leadership book you don’t typically find as many studies around the science of happiness.

Pete Mockaitis
Well, we love those here, so it’s no surprise that we have found each other. So, that’s cool. Well, then I’d love it if we could dig into some particulars. Could you start off with sort of the core message or big idea or thesis behind the book?

Anh Dao Pham
So, Glue, at the end of the day is both a project management leadership book, and the main principle behind it is that I wanted to be able to express to people how you can both manage teams and lead people in a way that makes them productive so that they deliver but also makes them really happy and inspired with their jobs, and that in turn inspires me and makes me feel better about my job.

Pete Mockaitis
Cool. All right. Well, so let’s dig in. Now, one thing that’s intriguing is you draw a distinction between a project manager and a project leader. What is the difference and why does that matter?

Anh Dao Pham
The main distinction between a project manager and a project leader is that you don’t necessarily have to have a title in order to be a project leader. Project leaders rise up through all parts of the organization because there is a need to have somebody lead a particular initiative or a particular team. And what I find is that people often, if they don’t have, like, an ordained title in some way, feel like they don’t have the authority to act in a certain way.

So, I wanted to make the distinction between somebody who has the official title of project manager, which has, like, a specific job description associated with it, versus a person who just may have risen up in the organization and is a leader of sorts but would likely need very similar tools and tactics to be able to make their team successful.

So, at the end of the day, you can be a project leader from any part of the organization. You just have to be a person who has stepped up to lead in some capacity on a particular initiative, and I’m hoping that this book is applicable much more broadly than just anybody with a specific project manager title.

Pete Mockaitis
Okay. And then could you kick us off with a pretty inspiring…let’s see, I’ll do that again. Well, in getting a taste of what could be possible and at stake for us if we internalized some of these best practices, could you share a cool story of a project leader who was able to see a beautiful upgrade in the results they’re able to create by following some of these principles?

Anh Dao Pham
I wanted to start with an analogy from a different industry entirely, which is basketball. And I’m actually not a basketball fan, but one of the things that I realized as I was doing research for the book, was I was talking to one of my best friends who is into basketball about the book and about some of the principles that I was talking about, about being glue, and he said, “Oh, it’s like Draymond Green. He’s a glue guy. He plays basketball.” And I’m like, “Tell me more about this.”

And it turns out that there’s a phenomenon in basketball where there are players called glue guys who are extremely valuable to the teams but they are not the people who score the most points, so it seems counterintuitive. Like, typically, when you think about a star basketball player, you think about somebody like a Michael Jordan who scores the most baskets.

In this case, these players are most valuable not because they actually score the most points, but because they are true team players. And so, when they’re on the court, what happens is the teams have a much higher likelihood to achieve success and win the games than when they’re not on the court even though they don’t actually score.

And the principles around Glue are basically the same. So, it’s not about being a leader, being out in front, getting all the credit for something, or being the star player on a particular team. It’s about looking at a team and trying to figure out what you can do to actually bolster the productivity of the team and make them feel healthier, happier, complete the team where they may have gaps. And that’s what the essence of Glue is.

Pete Mockaitis
Okay. Well, so that sounds like something we all love to be here in terms of listeners of How to be Awesome at Your Job. And now let’s dig into some of the particulars. I love your table of contents chapter titles. They’re so enticing and captivating, so I’m just going to go right through my favorites and ask bit by bit. First, how do we build rapport quickly?

Anh Dao Pham
There are a lot of ways to build rapport quickly. And, actually, you’ll notice that my book was endorsed by Robert Cialdini. He wrote a book called Influence, which is immensely popular.

Pete Mockaitis
We’ve had him on the show and we love him. Oh, he’s so good.

Anh Dao Pham
He’s amazing. He’s amazing. There’s all these tactics that you can use that help you understand how to build rapport with people and how to influence people without actually having authority. And so, a lot of the things are very simple. Like, in Robert Cialdini’s book, he talks about just making sure that you, when you speak with a person, you actually provide a reason for what you’re asking to do.

And when you do things like that, where you ask a person to actually complete a task for you, or make a request, and you provide them a reason for the work that they’re doing, it helps them understand why their work is important, and, ultimately, build rapport and helps them trust you more. So, that’s one principle.

Another one comes from Dale Carnegie, which is really simple. It’s just using people’s names. But in a multicultural environment, and, in particular, in a remote environment, it’s even more important that you use people’s names and that you also get their pronunciations correctly and that you know how to spell their names correctly. These are small things but they make a really big difference in building rapport with a particular person.

And then another type is, just make sure that you’re accessible and approachable. So, if you have a team that you’re trying to get know, maybe arrange some sort of social situation where you can get to know them better, take some time at the beginning of your meetings to pause a little bit, have some informal conversation to warm up, talk about their weekend. Make them feel like they’re people not just a person who’s actually completing a task but somebody you genuinely care about and are interested in. Those are the best things that you can do to start building rapport.

And then the final thing, which is something that I get quoted on a lot is I call the candy bowl, the magical candy bowl, and you’ll see this in the book title, or in the chapter title, where I always keep a candy bowl on my desk. And the reason that I do that is because it sort of embodies a bunch of these principles. It makes me approachable in the sense that it gives people a reason to actually come to my desk and talk to me.

Oftentimes, people actually come to my desk and then take candy when I’m not there, but it establishes me as a giver. So, even if I wasn’t there, they remember, “Anh has a candy bowl on her desk and I can come get it whenever I want.” And if I then talk to them later, even if we haven’t had a conversation, it actually creates a certain amount of equity with them, like I’ve deposited something in their virtual piggybank. And if I go talk to them later, they already have a warm feeling associated with me because I’ve given them something whether or not I know it.

And so, that to me is like a very classic trick, and I have always had a candy bowl on my desk since I can remember.

Pete Mockaitis
That’s lovely. I’ve got a couple follow-up questions there, Anh. One is what candies are the fan favorites, perennial, time after time?

Anh Dao Pham
Branded chocolate goes the fastest.

Pete Mockaitis
Anytime, like KitKat or Snickers or anything.

Anh Dao Pham
Yeah, Hershey’s, Snickers, Reese’s Pieces, anything that’s branded. I would try generic chocolate, like Palmers, during the holidays, when you get the Easter eggs and things like that, they don’t go quite as fast. But anything that’s like, yeah, KitKat, Reese’s, M&Ms, chocolate M&Ms, those go really fast. And it’s kind of my own experiment over the years, that’s something you see, what type of snack actually goes the fastest.

And there’s something interesting about the amount of candy that you put in the bowl as well. This is such a random nuance. But if you put too much candy in the bowl, especially if, let’s say, I get a brand-new bag of chocolate, and I dump the whole thing in the bowl, it goes faster. There’s something about the idea that there’s just a lot of candy that people come and take a handful of it, but if I ration it and put it out in smaller segments, then it tends to last a lot longer. People will come and take one or two rather than a handful. So, very interesting.

Pete Mockaitis
I absolutely noticed this phenomenon with, well, I was thinking, like, just drinking water in terms of if I have a big vessel of water, I will take bigger gulps more frequently versus if I’ve got a bottle of water in my last thirst, “Ooh, we better be sparing,” even though there’s more not too far away. It just gets inside you. That’s good.

Well, Anh, my next follow-up question is, when it comes to using names, how much is too much? Sometimes I feel like I hold myself back more than I need to, Anh. And so, now I’m just going to try a little bit right now, and you tell me when it feels excessive. I’m thinking when you address someone, of course, it just makes sense, or when you’re wrapping something up, like, “Thank you, Anh.” I guess every sentence would be too much. Do you have a sense for how much is too much when it comes to name use?

Anh Dao Pham
There probably is a too much. Like, yeah, I’d say every sentence is probably too much. But if you go back to what Dale Carnegie said, and I reference this in the book, the sound of a person’s name is the sweetest sound to them. So, if you can use it tastefully, in particular, if you can use it to address a person when you’re prompting them for a question, so I think that’s really important.

Addressing a particular person, addressing or acknowledging something that somebody said so that they understand that you actually heard them, those two, I think, are the most critical times to say a person’s name so that they really feel like you’re making a connection with them.

Pete Mockaitis
That is good. And I’m thinking about my buddy and mentor, Mawi, episode number one, he will insert my name right in the middle of sentences, and more than most people I know, and I really like it. He’ll say, “You know what we discovered, Pete…” and I’ll be like, “Well, what? What did you discover?” It’s like you have galvanized my attention, and I want to know even more.

And if I happen to be drifting, I really do feel, like, “Oh, I should be paying attention. He’s talking directly to me even though, of course, he was. We are really the only two people at this lunch.” But it has an effect, it’s a good one. Thank you.

Anh Dao Pham
Exactly. And then I think, in particular, if you’re working in a remote environment, using people’s names is extremely important. A lot of times, people have their cameras off, and if you use their name, they know you’re speaking directly to them even if they can’t see you. So, I think it is an even more important tool to be using now than it has been in the past.

Pete Mockaitis
Okay. And another table of contents prompt so juicy, what is the essential question to getting any project moving?

Anh Dao Pham
“What are the next steps?” It’s the most powerful question that you can ask. At the end of every meeting, if you leave and you don’t ask that question, you’re going to find that you’re going to be less productive on all of your projects. And so, if there’s no other question that you ask, if you’re silent the whole meeting as a facilitator, in the very end you make sure to ask, “What are the next steps? Who’s going to be doing them?” and then capture that information, you will be able to move your project forward.

Pete Mockaitis
Absolutely. This reminds me of David Allen, for individuals getting things done, “What is the next action?” And it’s just magic how it gets stuff unstuck. And sometimes it’s so simple, it’s like, “Oh, I guess we got to look at our calendars to see when these three people can get together.” Like, “Oh, okay. Well, that’s not so hard. Let’s just go ahead and do that.”

Anh Dao Pham
Exactly. And I think if you’re doing any sort of leadership, in particular, project leadership, your goal really is to always be making progress. So, even if it’s small, as long as you’re moving the project forward with something like, “I know what the very next step is,” it doesn’t have to be the next ten steps, just the very next one, you’re going to continue to move everybody forward and make progress against your goals.

Pete Mockaitis
Alrighty. Now, everybody asks you to teach a particular skill, which I would not have guessed – it’s notetaking. What’s up with that? Why does notetaking matter? And how can you do it in a way that is differentiated-ly excellent that matters?

Anh Dao Pham
I am very passionate about notetaking. This is one of the strange traits about me, and most people, almost everybody who’s encountered me even briefly at work, knows this about me. It’s something that’s actually, to me, a cornerstone of my success in my career. I take avid notes, I type very fast, I take avid notes almost on every call or meeting that I have, even if I’m not going to publish them, because it’s part of my learning process.

And the reason that people ask me about it is because I often publish those notes out. So, as a part of my learning process, when I’m learning more information, I tend to take them. And I don’t just sort of listen to things verbatim. I listen to things and then I rephrase them as I’m typing them, or I try to reorganize them. So, when I was in college, I learned, like, you could take…if you take notes in outline format, your retention of that information is so much higher than if you just sort of listen to something coming in one ear and then typing it out verbatim what people had said.

So, what I started to do was sort of reorganize the information, put it in such a way that it is summarized, and then send all that information out and broadcast it to people so that they know that they’ve been heard, they know whose action is next, what the next steps are, all of the things that were important as a part of those discussion get captured, codified, and then broadcasted.

And it is possible to be significantly better at taking notes than another person in the sense that if you take really good notes, in particular, in today’s environment when you’re managing a lot of projects, some things are moving very fast, a lot of things don’t get documented. So, oftentimes, a good set of notes is the document that explains what happened and ends up being a system of record for any decision-serving needs.

So, if you become that person who takes really good notes and people know that, you start to just have a certain amount of power because you hold this information and people see you as a person who has access to this information very readily. The other thing about it is, like I said before, if I take good notes, then I learn more than almost anybody else in the conversation. It just crystallizes my memory for it so that when people ask me about it later, I have much greater recall ability.

And when it’s summarized in that fashion, I once had a person tell me he went home after my meeting, and told his wife, “These notes were better than the meeting,” because a lot of times, meetings will meander back and forth.

Pete Mockaitis
Oh, sure.

Anh Dao Pham
But if you kind of like consolidate the information under certain bullets, you can read this nice summary, it refreshes your memory and you know exactly where to go after that. So, yeah, those to me are the big key traits around taking good notes, is making sure that they’re organized, making sure that they track, capture what’s most important as a part of the conversation, and that you share them out so that people know you have access to them and can refer back to them.

Pete Mockaitis
You know, we might have to do a full follow-up episode if you’re down to talking about notetaking, because if it’s your superpower, and no one else has brought that up as their superpower, and it’s yielding value, that’s certainly cool. So, I’ll just restrain myself to a couple follow-ups for this conversation.

Anh Dao Pham
Absolutely.

Pete Mockaitis
So, you’re not just verbatim writing all the things you hear, but you’re rather trying to get some organization outlined to it. So, when I hear the word outline, I could think of a very strict “Roman numeral one. Indent, capital A. Further indent, Arabic numeral one.” So, that’s like a very formal, like when I’m learning how to write a paper in grade school, outline. Is that what you mean by outline in terms of the transformation that you’re mentally processing stuff as you outline?

Anh Dao Pham
No, actually, it doesn’t have to be. If that’s really comfortable for you, or your word processing application automatically numbers things for you, I think it’s fine, but it’s more important that you sort of categorize information. So, if a topic meanders, as an example, sometimes, let’s say we talk about notetaking now, and then five more minutes, it comes back again.

What I would do is have a topic of notetaking in my notes, and then I would put a couple of bullets from the first part of the conversation, and then in the second part, I would move that up so that it’s in the same section. So, when somebody is skimming it, they can see all of the takeaways all together at the same time.

And it’s not so important that you have, like, a strict way of taking the notes. It’s that you’ve summarized the information. And what’s even more critical is that you summarize the information in your own words. So, don’t try to take notes verbatim as somebody said them. Try to restate them in your own words so that it comes out more naturally and to confirm that you actually understood what it was that was being said.

Because, oftentimes, when people speak, it doesn’t make for eloquent or concise writing, so if you’ve summarized it in a good way, then people can read it, get the takeaways very quickly, rather than trying to skim through all the uhms and ahhs that actually come out in a conversation.

Pete Mockaitis
Sure thing. And to give us a taste, can we find a sample of your notetaking somewhere?

Anh Dao Pham
Yeah, in the book, I actually put a few samples, one of the worst notes or no notes at all. So, if you just take basic notes, it’s still better than no notes. The second tier up is, at least, capture the key decisions and action items and who’s responsible for them. So, there’s a sample of what that looks like, then there’s sort of the next layer of fidelity, which is capturing a few key decisions in a little bit more detail. And then there’s sort of a more robust version of those notes.

And the sample I gave is from, like, a home remodeling project, which may have been overkill for a home remodeling project, but at least gives you an idea of the types of things that you would want to capture. Some of the salient points in the conversation that you might want to have for context later, those are the types of things that you might want to capture if you were taking really robust notes.

And, in particular, the why behind decisions. So, if you’re capturing just the decision but not why, if you take those in your notes, it again helps you understand it, and then it also helps you convey that information to other people.

Pete Mockaitis
I like that a lot. And I imagine it might vary a bit, but just to give us a bit of reference, if there’s a 30-minute meeting, which might have a word count of 4,500-ish words – that’s a lot of podcast ads experience talking right there, 150 words per minute – how many words or pages might your notes end up being?

Anh Dao Pham
It really depends on how efficient the conversation was. So, it could be that you had a 30-minute meeting but you swirled around talking about different options and deliberating them and debating them. In the end, your summary may have been as concise as maybe half a page, you said, “We talked about option one, option two, option three. We made this decision and this is why.” It could be that concise. And so, it doesn’t have to be verbose, it just has to capture the most salient points.

Now, sometimes you have a meeting, like I had one with one of my managers this morning, and we covered 15 topics, and it was 30 minutes, and it was, like, “Bullet. Here’s what we discussed. Bullet. Here’s what we discussed.” And that one ended up being more than a page long just for me to sort of capture those points.

So, I think it really depends on how much ground you cover. It’s not so much what your word count is but what were the most important things that you needed to capture and what’s the most concise way to capture them.

Pete Mockaitis
Okay. Well, now could you share with us the three levers to keep your project on time and on track?

Anh Dao Pham
Sure. So, this is actually the one thing in the book that does sort of follow classical project management. There are really three things: it’s scope, meaning how much you’re actually trying to achieve in a particular project; time, which is the amount of time it’s going to take; and then resources, which could be either money or the number of people working on a particular project. That’s like the classic triangle of constraints for any project management course you would see.

And when you’re managing a project, it’s really important for you to understand what levers you actually have available to you. And so, if there is something that ends up being a gotcha or surprise, which always happens, no project ever goes as planned, then you can look to see which of these constraints are movable. And the easiest thing typically to do is to increase your timeline but, oftentimes, if you increase your timeline on a project too often or too much, then people fatigue of the project and they feel like it’s not successful, so you want to use that very sparingly.

The next is resources. If you have any resources, you can throw at a project, or if you can clear things off of a plate of a person who’s on the project so that they’re not splintered, then you can get more capacity. That’s always a good way to go about doing things. And then scope is something that people forget is negotiable.

Because even if people say at the very beginning of a project the scope is not negotiable, the closer you get to launching your project, the scope gets much more malleable, and that’s for two reasons. One is that people are more or less willing to actually yield on things that they want very early in the process. And the second is that the closer you get to launching a particular project, the more clear you are about what you’re trying to achieve.

And so, things that seem like they may have been very important at the beginning tend to be more negotiable or more malleable towards the end. So, I like to lean on scope first, then resources, then time if possible.

Pete Mockaitis
I love that. I’m familiar with the triangle and the constraints. I learned that in college, and it was an eye-opener, and I love, Anh, those extra layers and considerations and weightings that you put on them. So, handy stuff. I’m just going to keep rolling through your excellent table of contents. Chapter 13, how do we communicate what’s most important?

Anh Dao Pham
Through every medium possible.

Pete Mockaitis
Okay.

Anh Dao Pham
And this sounds funny, this is sort of like your question, “How much is too much when you’re using my name?” How much is too much when you’re articulating a goal? It’s almost never too much. And the reason is because people are very focused on their individual tasks, and it’s very easy for them to lose sight of what’s going on for a bigger picture.

So, if you’re trying to orient somebody against a goal, then what you want to do is, first, make sure that the goal is clear and unambiguous, everybody understands what it is. Then, second, articulate it in writing, verbally. If you want to plaster it on a wall, like, do whatever you can to broadcast the goal and do it in multiple mediums, and to reinforce it almost every chance you get.

I had a very funny example where I was marching towards a big project, and every day at the very beginning of the scrum, which is the meeting that we had for everybody, getting together to check in on status every day, I had a slide at the very beginning before we actually went to scrum that said how many days were left to the goal, till the launch date.

And so, 15, 14, 13, counting down every day. And two times, very close to launch date, I think I remember it was like five days to launch date, somebody pulled me aside, and was like, “Wait, when are we launching again?” And I realized, and so I just very politely said, “We’re launching in five days. This is the date.”

And it’s funny because people learn through different mediums. Some people are audio learners, so if you say it to them, they actually get it. Some people are visual, so if you broadcast it visually in some way, that’s when they get it. Some people need those things reinforced and some people actually need to say it themselves.

So, if you really want to know if somebody has actually ingested and internalized your goal, you can ask them to say it back to you, and only when they’ve actually articulated that you know for sure that they actually understood it.

Pete Mockaitis
That’s good. That’s good. And I guess you have to be careful with that so that it does not seem, I don’t know, patronizing or condescending.

Anh Dao Pham
Yeah, I think you have to just take the request and respond to them, and know that you’re going to be repeating yourself a lot but that it’s just totally expected. And as long as you’re always tying it back to work that people are doing, they’re not going to feel like it’s too much.

Pete Mockaitis
That’s good. All right, Anh, let’s hear Chapter 14. “When is your project done?” It’s not when I think. Do tell.

Anh Dao Pham
This chapter is actually about the principle of taking ownership on a project. And one of the things that I think is a big misconception is people put together a project plan when they start a new project, and there’s typically a launch date at the end, and that’s what you’re marching towards. So, let’s say you’ve got a three-month project, you’re launching towards the launch date.

And then at the end of the launch date, people feel like their project is done but that is not the case because, oftentimes, like I said, maybe you’re marching through that launch date and you looked at all these constraints because there were some sort of crazy surprise that happened, and now you’ve started to cut scope. And I like to call cutting scope very close to the launch date as roadkill. This was like roadkill on the path to getting to my goal. I started pushing things to the side, and saying, “Not critical. Not critical.”

So, once you’ve launched, there typically is, like, a number of things that still need to be happening in order for you to make your project a success. It can’t just be launch and sort of out on the ether. You need to go back and take care of all of the things that you don’t need in this roadkill along the way. Maybe you need to do additional communication to people who were stakeholders but maybe impacted after the fact.

So, a key example here is if you work in product development, or if you’re launching any sort of product or new thing, oftentimes, there are people who have to support that new thing once it’s out. So, it’s not just like making the feature available or the new product available, it’s also about making sure that the people who are going to need to support that are trained and have all the answers that they need to be able to do that in a sustained fashion, or there’s a place to ask later when there’s an issue with whatever that is that you’ve just released.

And so, all these things happen after a project launch date, but the project launch date is most commonly focused on as the end of your project. And so, in the chapter, I talk about this, it’s not so much that there are steps that you can do to say when your project is done. It’s more about an attitude. If you take ownership of a project as a project leader, and you think of yourself almost like the CEO of your project, then you don’t limit yourself to the scope of work that’s already been defined or what’s been defined to you by your title.

So, if you’re a product manager in my world, I might say, like, “Well, my goal is to define the product and get it out there.” But if I want it to be a success, I might have to do things that are beyond the launch date, beyond the scope of my role. And so, if you really think of yourself as an owner, and that you are paramount to this project’s success, then you will look to see what else needs to be done after the launch date. And until those things are completed, you’ll know that your job is not done.

The other thing is, always plan a celebration when you hit a big milestone. Don’t forget the tail end of a big project. It’s not done until you celebrate it with your team.

Pete Mockaitis
Beautiful. Well, Anh, tell me, any final thoughts you want to make sure to mention before we shift gears and hear about some of your favorite things?

Anh Dao Pham
Sure. I’d say, at the end of the day, leading projects and leading people is not cookie cutter, and I think this is probably the biggest thing that’s not fully articulated this way in the book but, hopefully, is a big key takeaway for people. Most of the things that I do are very people-driven. I’m most worried about boosting productivity for the people on my team, and I do whatever it takes to make that happen.

So, every project, every team is custom, and you’re different, the way that you add your perspective to a team is different. And so, I would like to warn people against sort of blindly following checklists, and, instead, to think about ways that you can customize your approach based off the team’s needs and what you’re trying to accomplish, and the personalities on the team. And know that if you do that, you’re going to be a lot more successful than somebody who is just trying to apply some set of rules blindly without thinking them through.

Pete Mockaitis
All right. Well, now could you share with us a favorite quote, something you find inspiring?

Anh Dao Pham
Yes. From one of my favorite books on happiness, What Happy People Know by Dan Baker and Cameron Stauth, the quote is, “We don’t describe the world we see. We see the world we describe.” And I love this because it’s very telling about human thoughts, in the sense that we often think that things are dictated to us, but, in fact, we actually have a lot of power to transform our worlds based off of what we call ourselves.

So, if you call yourself a project manager versus a project leader, that makes a really big difference in how you actually translate your role and your sense of ownership. And so, I love that quote because every time I feel like I’m being limited by the way that I’m calling myself something or the way that I’m framing a particular scenario, I try to reframe it to see if I can change the way that the world is reacting to me.

Pete Mockaitis
You know, I like that a lot. And I don’t know where I borrowed this phrase. I got it from a job description which I thought was funny. I think it said one of the requirements was to “Provide visionary leadership.”

Anh Dao Pham
Like it’s so easy.

Pete Mockaitis
And just like that, and I thought, “All right, what’s on my to-do list today? Okay, provide visionary leadership. Check.” But I found that when I say that to myself, like, “Okay, I’m going to write a bunch of emails to my team and the collaborators, right,” it’s like, okay, so one view is, “Okay, that’s a thing that’s got to get out the door, a bunch of emails. Check, check, check.”

Versus if I say to myself, and I’m kind of joking and I’m kind of being highfalutin for the fun of it, it’s like, “All right, on my to-do list is to provide visionary leadership on these course adaptations.” And then, sure enough, I really do feel more jazzed about it, and really do spend some more time providing useful feedback and direction that is more enriching for folks.

So, yeah, how I describe that to-do list item really does shape how I perform it even though I was kind of joking.

Anh Dao Pham
Yeah, there are studies about this. It’s called jobcasting where you take your job, and you try to put it in a bigger context. So, for example, you’re a podcast host, you could say, “My job is to create podcasts,” or you could say your job is to put more information out in the world so that you can help people all over the world be better at their jobs. The second one is going to be so much more inspiring than the first, right?

So, the way that you frame what you’re doing has a very tangible impact on your perspective and how motivated you are going to be to do that job. So, I think that that’s so insightful, and the fact that you actually have the power to change your own perception by describing it differently, I think, is just phenomenal.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Anh Dao Pham
Now, this is a hard one because a lot of your prior guests have cited lots of great studies, and so I was trying to find one that I felt was unique. And I ended up landing on a study that Sean Achor, who’s the author of The Happiness Advantage, did to himself, which I think about all the time. And it’s a very novel study about what it takes to adopt new habits versus what it takes to deter yourself from stopping…or to deter yourself from continuing to do old habits that are not so good for you, and he calls it the 20-second rule.

And the experiment goes like this. He wanted to play his guitar more often. And so, he had a guitar that he bought, it was in his closet. And he decided to see if he removed the friction from playing the guitar by just buying a stand and then putting the guitar out in the middle of the room, whether or not he would actually play his guitar more often.

And it turns out, just the additional friction of getting off of the couch, going over to the closet, getting the guitar out reduces the amount of time that he would actually play on the guitar. So, he had a lot of success in just moving it from one location to another. And then he did another experiment which I thought was so funny.

He had a remote control that he typically used to leave on his couch so that when he watched television, it’s there. That’s what everybody does. Their remote control is right on the television, so you plop down on the couch and got it, and then you turn it on. But he wanted to stop watching as much television and, instead, read more books.

So, what he did was he took the batteries out of his remote control, and he put them in a drawer that was a few feet away, and he said he timed himself. It took him about 20 seconds if he were to get up out of the couch, go to the drawer, put the batteries in and close the remote control to start using it. And his goal was to see if he created that little additional friction if he would stop watching television as much.

And so, what he found was he did. He stopped watching television as much because he was sort of inherently lazy in that additional 20 seconds. The friction actually caused him to pick up the book that was, like, right within arms’ reach on the couch rather than watch television. So, I find that to be like a fantastic study. And in my real life, I use it both at home as well as at work when I think about why people are not responding to me or not able to complete a different task that I asked them to do.

I see, “Is there a way that I can make their job easier?” So, for example, if you ask people very open-ended questions, it’s difficult for them to answer because they have to craft a response from scratch. But if you give them statements that they have to react to, that takes a lot less brain power so you can be much more effective at getting responses that way.

Another example is in my home life. My husband is 6’2” and I’m 5’4” and so I love Post-Its, I put them…write things on them all the time as a reminder I want to give him. There’s one trick that I have done more recently and that is very effective. It’s when I have a reminder for him, and not me, I write it on a Post-It and then I put it at his eye level, not mine. And just by writing with it being right in front of him instead of right in front of where I would be, he has a much harder time missing it, and knows it’s for him.

Pete Mockaitis
That’s good. And a favorite book?

Anh Dao Pham
A favorite book, this is really hard. I’ve just quoted What Happy People Know by Dan Baker and Cameron Stauth. That’s one of my all-time favorites in terms of happiness as well as The Happiness Advantage. And then in terms of non-self-help or happiness books, I recently enjoyed a couple of memoirs. I really liked Untamed by Glennon Doyle, and then also Crying in H Mart by Michelle Zauner.

Pete Mockaitis
Okay. And do you have a particular nugget you’re known for, something that people quote back to you often?

Anh Dao Pham
Outside of notetaking and the candy bowl effect?

Pete Mockaitis
That’s plenty really.

Anh Dao Pham
I’d say, yeah, those are nuggets. The one thing about the book that’s actually been very controversial and has come up quite a bit is I do have a chapter about planning where I state that I believe plans are optional. And this is almost like sacrilege for the project management community, but it’s created a lot of controversy.

And it’s not so much that I’m against planning. It’s that, like I said before, I’m against people following things blindly and doing things for the sake of doing them, rather than doing things with specific intention. And so, I challenge the notion that every single project needs to have, like, a detailed project plan. Instead, if you’re looking for ways to boost team productivity, tailor a process to your team, plan when your team needs a plan, and be thoughtful about it. That, to me, has been like a really insightful takeaway that most people have come back to me and ask me about, and particularly controversial.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Anh Dao Pham
I’d love it if folks could find me at my website, it’s www.GlueLeaders.com. Pretty easy to find. You can contact me there, find everything about the book, and also a link to this podcast once it’s available.

Pete Mockaitis
Oh, thank you. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Anh Dao Pham
Yeah, actually. I was listening to your podcast, and I think it was episode 830 with Dr. Waldinger where he cited a Gallup quote that I also cited in my book about making friends and making best friends at work, and how that increases both productivity as well as enjoyment. And if you take nothing else away from all this, there’s a lot of little tactics and tricks that you can do to build rapport, be more organized, take notes. But, at the end of the day, to me, the most rewarding thing at work is when you make personal connections.

And so, what I would love to advocate people do is don’t just think of your job as a job. Think of it as a way to make meaningful connections with people, and to accomplish great things together, and bring part of yourself to work. And the reason that I started writing jingles is because I like to rhyme, and it’s silly, but it’s very uniquely me. And if you love to cook, maybe organize potlucks. If you love ping-pong, maybe organize a ping-pong tournament.

My husband and I like to play poker, and so now we’re thinking about combining my love of cooking Vietnamese soups and poker with a “pho”ker night. So, those are things that you can do to bring to your workers, and it makes it more rewarding when you actually create genuine friendships, and then accomplish things together. So, what I would say is find ways to connect with people at work, make friends, and in doing so, hopefully, both your job as well as your coworkers’ jobs will be more rewarding.

Pete Mockaitis
All right. Anh, thank you. This has been a treat. I wish you much fun and good glue.

Anh Dao Pham
Thank you. So nice to meet you.

770: How to Become the Manager that Your Team Wants with Russ Laraway

By | Podcasts | One Comment

 

 

Russ Laraway reveals how being a great manager is simpler than you think.

You’ll Learn:

  1. The key to sharing feedback that actually works
  2. How to get your manager to manage well
  3. Why you need to “prioritize prioritization” and how to do it

About Russ

Russ has had a diverse 28 year operational management career. He was a Company Commander in the Marine Corps before starting his first company, Pathfinders. From there, Russ went to the Wharton School, and then onto management roles at Google and Twitter. He then co-founded Candor, Inc., along with bestselling author Kim Scott.

Over the last several years, Russ served as the Chief People Officer at Qualtrics, and is now the Chief People Officer for the fast-growing venture capital firm, Goodwater Capital, where he is helping Goodwater and its portfolio companies to empower their people to do great work and be totally psyched while doing it. 

Over his career, Russ has managed 700 person teams and $700M businesses — facing a vast array of leadership challenges along the way. He’s the author of the book When They Win, You Win: Being a Great Manager Is Simpler Than You Think.

Resources Mentioned

Thank you, Sponsors!

Russ Laraway Interview Transcript

Pete Mockaitis
Russ, welcome to How to be Awesome at Your Job.

Russ Laraway
Thanks a lot for having me, Pete. How are you?

Pete Mockaitis
I’m doing well. How are you?

Russ Laraway
Great. Great. No complaints.

Pete Mockaitis
Beautiful. Well, I’m eager to get into your wisdom. But, first, I think we need to hear a story of a fifth-grade Russ winning a big prize. What’s the story here?

Russ Laraway
Yeah, I was watching cartoons after school one day on one of the UHF channels, which, for those that don’t know, your television, when it didn’t have cable or Roku or Netflix, your television had maybe seven channels. So, I was watching Channel 48 and they said that, “If you could answer the following riddle, you could win a shopping spree at Toys ‘R’ Us.”

And the riddle showed a picture of The Pink Panther. I don’t know if you remember The Pink Panther, and he was ice skating. And the riddle was, “The Pink Panther is skating on a pink blank.” And I was in fifth grade and I figured out that he was skating on a pink rink. I wrote that down, sent it into the TV station. And out of a couple hundred thousand entries, I was one of three kids who won a shopping spree at Toys “R” Us.

Pete Mockaitis
Hundreds of thousands of people got ranked and it didn’t occur to me immediately.

Russ Laraway
Well, I promise you, if you saw the picture, it would’ve been pretty clear, yeah. A couple hundred thousand entries, I don’t know how many of them were correct but there were a couple hundred thousand entries, yeah.

Pete Mockaitis
Well, congratulations. And that was, apparently, pretty memorable for you. Anything that you got there that was a really treasured item in your youth?

Russ Laraway
Oh, yeah, Atari 400. Yeah, I’m super dating myself with this story. But an Atari 400, I was able to get a bunch of games. It was a little weird. You couldn’t just run down an aisle. I think people imagine you can run down an aisle, just have your arm out and just scoop things into a cart. So, I won a one-minute shopping spree. There were two one-minutes and a two-minute. I won one of the one-minutes.

And I actually had to go around beforehand and pre-staged the items that I wanted. And so, we sort of identified an Atari 400 and then I just pulled it off the shelf a little bit, and some of the games and different things. So, I just kind of focused. And you had to get an item and then run back to the starting line with each item. So, you’re doing line win sprints.

And so, that’s how they, I guess, managed the cost a little bit because, in the end, the way I left Toys “R” Us that day was they rang us up, and then Channel 48 paid for the bill. It was like 500 bucks. So, you couldn’t just…the instincts everyone has to optimize a shopping spree, they figured them all out and made sure that I had to identify the things I wanted beforehand.

But the Atari 400, I mean, hours and hours of fun with my friends playing all the games, and that’s when the games were first starting to become higher quality at home, and so it was awesome. It was awesome. Atari was a big part. A big part of my youth.

Pete Mockaitis
Well, knowing what you want in advance is going to be one of our themes here on sort of both sides of the management equation with your latest book here When They Win, You Win: Being a Great Manager Is Simpler Than You Think, and we’re going to talk about how that’s handy for more than just managers, so thank you for that. So, lay it on us, for starters, what’s a particularly surprising or fascinating discovery you’ve made about being a great manager?

Russ Laraway
Yeah, it’s actually that managers are systematically failing and, despite the mountains of content, books, podcasts, articles, they’re not getting any better. And I defend this pretty heavily in the book. And, by the way, I’m confident that your listeners aren’t going to have a lot of disagreement with that idea. Most of them are having actually quite a bad experience with their managers, almost guaranteed.

And so, I had this idea, Pete, hopefully, you’ll indulge me. I have a little fantasy. And the fantasy goes like this. Don’t worry, it’s G-rated. The fantasy goes like this. I get to sit down a few of the luminaries who create content designed to help managers be better at their jobs. I get to sit them down each, one on one, and I ask them a simple question, I say, “How does your stuff, whether it’s your book or your podcast, your article, how does your stuff contribute to making each manager in the world great?’

And then the fantasy continues. They’re going to use a bunch of different words but I suspect they’re going to…

Pete Mockaitis
Synergy, engagement, dah, dah, dah.

Russ Laraway
Yeah. Well, engagement is a really big deal. We can talk about that. It has a very strong relationship with business results, not attrition or retention stuff. That’s a symptom. But, actually, like quota attainment, or earnings per share, or operating margin. All these things have a very strong relationship with the psychological measurements, employee engagement but let’s come to that in a sec.

But you’re right, what I think they’ll say is something like this, “It’s akin to going through a buffet-style lunch line, and you’re at a leisurely pace, you have your tray on the rails there, and you’re moving from left to right, let’s say, and you take a little from one section, maybe we’ll call that the Simon section, and then you move to the next section, maybe the Brene section, I don’t know. And then we go to the next section, and maybe it’s the Kim section and kind of off you go. And then you have on your plate, ideally, a nutritious meal that allows you to solve all of your leadership problems.

The problem I think, though, is for the typical manager, it doesn’t feel at all like a leisurely trip through a buffet-style lunch line. Instead, it feels like they’re hogtied in the center of a middle school cafeteria while a multi-thousand-person food fight is transpiring, like broccoli hits them on the head, mashed potato sliding down their cheek. By the way, worse, even if they are going through that lunch line at a leisurely pace, they’re not choosing the chicken breast and broccoli they need. They’re choosing the cheesecake and cream puffs and chicken fried steak that they want. It’s a process heavily fraught with bias.

And so, I think, practically, the proliferation of content about how to be a great manager is actually confusing managers, and what is missing from the entire corpus, in my opinion, is really the willingness to put the leadership standard you are prescribing, whatever author, podcaster, whatever, up to measurable account. Good leadership should measurably and predictably deliver happier employees at work and better business results. And, ultimately, that’s kind of the book that I wrote, what’s exactly the book that I wrote. Does that help, Pete?

Pete Mockaitis
Got you, yes. Okay, happy employees and better business results. And so, when you say managers are failing, what are the sort of core evidence or proof points that we’re looking to say, “That’s not happening”?

Russ Laraway
Yes. So, I’ll use a little bit of research to make this point. First is that Gallup, this is actually a 2013 study from Gallup. It’s called the State of Global Engagements, and I get to talk to the guy that did this study. His name is Larry Emond. And they found that managers explain 70% of engagement. And what that means is, in very large datasets, when you observe a positive variance from the average in employee engagement, 70% of that variance is explained uniquely by commensurate variance in manager quality.

So, if engagement is higher, managers are better. If engagement is lower, then the average in that spot, managers are worse. And so, even if you want to arbitrarily discount that to 50%, not that we have the credentials to do that, but that still means everything else you’re doing to try to affect employee engagement, this magical measurement from IO psychology that predicts results, everything else is worth less than half of the investments you make in your managers, 70%, less than half is 30%, the remainder.

If we arbitrarily discount it to 50%, I don’t know why, but we just do that, it’s everything else you’re doing is worth half of your investments in your manager. It’s pretty clear, managers are holding the keys. So, in either case, the research finding or our arbitrary discount. But here’s the thing that will kind of blow you away. Global employee engagement is 15%, that’s 15% out of a hundred. In the US, by the way, it’s twice as good and still terrible at 33%.

And so, you just have to put these two data points together. The manager drives employee engagement, and employee engagement is terrible around the world, and it’s pretty obvious that managers are systematically failing.

Pete Mockaitis
Okay, yeah. I hear you. From that data picture, there you have it. So, then what are the primary drivers of the disappointing manager performance?

Russ Laraway
That’s a great question. What, ultimately, we uncovered, and this was sort of a, call it a four-year long project while I was working at a company called Qualtrics. We were able to take a theoretical leadership standard, and really what I mean by that is a set of behaviors, and we were able to determine the degree to which those behaviors affect employee engagement.

And so, how we did that was every quarter, when we measured employee engagement at our company, we also measured something called manager effectiveness. And we did that by asking employees only, not 360, just the employees, the people who do the real work, the people we’re all fighting to attract, develop, and retain, the people who are being led, we asked them if they observed these behaviors from their manager in the last quarter, a specific set of behaviors. It’s about 12 questions we would ask them.

And it turns out, when you ask questions like that in a certain way, you can actually measure, basically, how frequently the managers, and individual managers, are exhibiting the right behaviors. And then once we have that measurement, we can actually just drop it into like a statistical package and correlate it with both engagement and hardcore results, like quota attainment, contract renewal, all these things. So, that’s what we did.

So, a couple of the behaviors that are highly correlated with employee engagement, the mostly highly correlated behavior is actually specific praise for good work. And so, the question might be, “How often does your manager give you specific praise for good work? Very often, often, etc.” And so, we give the manager credit for either one of those top two choices – very often or often – is kind of how you do it.

And so, the reason why that’s a big deal, though, is from a management perspective, it’s not being a cheerleader. A cheerleader is on the sideline, cheerleaders are pompoms, and they say, “Good job.” And I think to people that sounds like praise. It’s actually about coaching. Coaches are on the field or at least on the sidelines. It’s energetic. They’re right there and their entire job is to help people be more successful.

And in the book, I call it continue coaching, which is being very specific and sincere about what people should continue doing so that they have the best chance of repeating the things that are working. So, whether it’s the work products they’re producing, the customer service ticket, or the marketing copy, or the code they’re writing as a software development engineer, that’s the work. And the behaviors, our core values that our companies often define, the behavioral standards. And it turns out, it’s actually really important to be very explicit and clear about what people are doing well because it gives them the best chance to repeat it.

Pete Mockaitis
Okay. So, that sounds sensible. And then when we say very often or often, are those defined in the eyes of the employee being managed?

Russ Laraway
Yes, eyes of the employee being managed.

Pete Mockaitis
They say, “I say that often, not very often, and that’s what we’re running with.”

Russ Laraway
Yeah. Yeah, that’s the most important perspective. And it’s irrelevant if the manager disagrees with the employee. If the manager is like, “Well, I do this all the time.” If you’re not doing it in a way your employees are hearing, then you’re actually not achieving. That’s why it’s so important to only evaluate the manager along these lines from the perspective of the employee.

Pete Mockaitis
Yeah, and the employees, I assume, are genuinely reasonable, like, “Well, no, I mean, I went four hours without you giving me specific praise for my good work. That’s not very often.” Okay, well, that makes sense. Can you share with us a couple more sort of big drivers here?

Russ Laraway
Yeah. The next biggest one is about soliciting feedback from the team. So, it turns out nobody wants to go to work and not be heard. And the idea here is have you ever heard of the HIPPO?

Pete Mockaitis
The highly paid important person?

Russ Laraway
Yeah, highest paid most important person or what I call the most dangerous person in the room. Good companies are trying very hard to limit the degree to which the HIPPO, the highest paid person in the room, the degree to which their perspective ultimately drives the decision or the outcome that we’re trying to get to because that person is usually actually pretty meaningfully disconnected from the facts on the ground, and they’re not usually in any real sense more likely to come up with the best idea. It’s a very wisdom of the crowd kind of idea here.

And so, it turns out that a couple things become true when the manager regularly asks for input from people on the team. First is people feel heard. A big topic today is inclusion. If you want to talk about everyday inclusion, it’s this one sentence, “Every voice is heard including my own.” So, the first thing we do is we now give…this is their team too. It’s not just your team. It’s their team too. So, the first thing we do is give the folks on the team a voice in where we’re headed, what we’re trying to do.

The second practical outcome is the results are better. The research is crystal clear. Diverse perspectives deliver better outcomes. And diverse has a lot of lenses, one of which is making sure every single employee’s voice on the team is heard before we do something important, every single voice is heard when developing our team’s direction. And this gives people a degree of ownership over what the team is trying to do.

And so, Peter Drucker said, I can’t quote it exactly, but one of his landmark kind of insights was that people are far more likely to pursue a course of action enthusiastically when they have had a say in creating it. And so, that’s the idea here, is managers that do a good job of inviting diverse perspectives, inviting challenges to the current state, challenges to their own perspective, challenges to the leadership standard, challenges to how they’re behaving, those teams thrive and those employees tend to be significantly more engaged than the teams where the managers don’t do that.

Pete Mockaitis
Okay. Well, that’s good. Can we hear a third key driver here?

Russ Laraway
Yeah. I’m trying to pick the best one. So, another one that has a very strong relationship with engagement is actually the other side of the first one I mentioned – praise – which is actually improvement coaching. So, praise is about coaching people on what to continue. Improvement coaching is about what to change with one simple idea. It’s not to kick you in the shins, it’s to help you be more successful.

Pete, if you’re the guy like me who starts off this conversation talking about this lunch line metaphor as a way to express the complexity being thrown at the average manager, then you have to be the guy who tries to simplify the job. And I’ve kind of done that work and I’ve come up with a job description that I believe fits every manager in the world from the CEO of Google or IBM, all the way down to the frontline manager at Jersey Mike’s for the sandwich line.

And that is your first obligation is to deliver an aligned result. The word aligned does a ton of work there. But aligned result, meaning the results your team delivers are aligned with what the company is trying to get done. And the second is to enable the success of the people on your team. And success is short term and long term. In the short term, your best tool for enabling their success is coaching, both continue coaching so that they know what to repeat, but also improvement coaching so they know where they can be better.

And, again, you coach on work products, “How could this code have been a little tighter?” “How could the copy have been a little clearer?” “How could you have more efficiently or effectively solved that customer’s problem?” That’s the work. And then the behaviors tend to be things like core values, like transparency, or justice, or one team, “How well did you behave in alignment with our standards?”

And people are always running a little bit afoul of our standards, and it’s okay. Like, we’re not perfect. We’re all humans. And the best managers know that they need to not only offer continue coaching but they also need to offer improvement coaching. And these two things together kind of round out our top three drivers of engagement, and it makes sense because they’re your two best tools for enabling people’s success: coaching them to be better and coaching them to continue the things they’re doing well.

Pete Mockaitis
All right. And so, within this coaching, I would love to hear what are some best and worst practices on both sides of that conversation? I guess one worst practice is just forgetting and not doing anything, but, additionally, what are some top do’s and don’ts to be on the lookout for there?

Russ Laraway
Yeah, let’s start on the continue side. If it’s okay, I want to tell you a little story. Cool. So, I used to coach little league baseball. By the way, if anybody wants to become a better manager in the span of about four months, go coach youth sports. And before our season kicked off, we were impelled actually to go to a seminar by the Positive Coaching Alliance. This is a nonprofit, really good organization, works at the professional, college, high school youth levels.

And this seminar lasted all day. It turned out to be a great use of a Saturday. The Positive Coaching Alliance prescribed five-to-one praise to criticism. Five to one. Now, it’s important, so that’ll be five-to-one continue to improve. What’s important to realize is they didn’t say infinity to one, which is what a lot of people hear when you say five to one, and they didn’t say five to zero, like everyone gets a trophy. It’s five to one.

And so, practically, what I did with this was I started something called the book. It’s a very clever name because it was literally a book, it was a lab book with graph paper, where I would just write down the things the kids did well. It started with being on time to practice. We all know if kids are late to practice, it wasn’t probably the kids’ fault. They don’t have a driver’s license. It’s their parents’ fault. So, we didn’t get on the kids’ too hard for that but we certainly recognized the kids that were on time. It included counting loudly during stretching.

And, by the way, when that gave way to the kids like not really doing their stretches well, we got clear on the standard for a good hamstring stretch, and we wrote that down. And this carries all the way through to fielding a ground ball correctly, “Move your feet. Center the ball on your stance. Get your glove in the dirt. Cover the ball with your throwing hand. Move both hands the fastest line possible to your shoulder. Step with your back foot. Step with your front foot. Fire over to first base. That’s how you field a ground ball and then throw somebody out.”

And so, what I would do is, halfway through practice, or at the time, if I thought the kids were kind of lagging, or they were losing focus, or they weren’t hustling as much, we’d call them in and we’d read from the book. And I’d hold it up like Simba, and sometimes I’d even sing, like, “Nants ingonyama bagithi baba sithi uhm ingonyama,” and they loved it. They were nine, ten, and 11-year-olds. And I would just start reading off what they did well.

Pete Mockaitis
By name.

Russ Laraway
By name, yeah. On time to practice, and then boom, “Miles, Starks, Caden, Jimmy, Tara,” and we’d just kind of go all the way down. And then we do it again at the end, and sometimes I’d reinforce it with a little article on the team website that night. And what’s most interesting about this, I think, is that it’s tempting to think, “Well, that’s just something that works on kids.” But they’re not. They’re just small people. They’re not some unique other thing. They’re just small people.

And the big insight here is for the workplace, to translate this to the workplace, is in order for us…here’s the mistake people make on continue coaching. They say, “Good job.” That is not helpful. That’s what you say to your dog, that’s not what you say to the people you work with. Being specific about what was good is what really counts. That’s what helps people know what is working. And in order to be specific, Pete, you have to be very clear about what the standards are around here. I couldn’t have been specific about fielding the ground ball correctly if I couldn’t communicate the actual standards for fielding a ground ball.

So, that’s the biggest thing people get wrong, and after a while, people just tune you out. You sound like a cheerleader. You don’t sound like a coach when you just say, “Good job. Well done. Way to go, team.” Enthusiasm is fine. It must be accompanied by specifics about exactly what was done well and why it matters.

Pete Mockaitis
Okay. Very good. And so then, it’s interesting, you talk about little people. A question I’m having here is what is too small a thing to provide for continue coaching? Like, you showed up to work. I mean, I love praise and enthusiasm but I just want to make sure how small is too small? Or, like when is it veering into insincere or patronizing? Or, like, “Okay, dude, yes. I’m going to show up to work and I’m going to check my email. I feel weird that you are praising me for this.” I don’t know, where’s the line?

Russ Laraway
Yeah, totally. The answer lies in this five-to-one prescription. I think if we were to start offering continue coaching or praise in the way you just described, I think we very quickly get to like 500-to-one. And so, that’s your guideline and it gives you a feel for what’s too big or too small. But here’s a really simple prescription, and, by the way, you don’t even need to be a manager to use this.

There’s a phrase that is perfect for all of this, “Do you know what I love about…?” That’s the phrase. So, what does that sound like? “Do you know what I love about the way you ran that team meeting?”

Pete Mockaitis
“Do tell, Russ. I’m all ears.”

Russ Laraway
Or, “Do you know what I love about the way you showed up in that team meeting?” “Do you know what I love about the way you created that analysis? I loved the way you put in sensitivity in all the key variables because we don’t know what the future will look like, and that allows us to have an understanding of what the boundaries might be.”

“Do you know what I love about the way you ran that customer meeting today? It was carefully how you listened to their needs and made sure to tailor our message to it.” These are the kinds of things that reinforce for people what they should be doing.

Showing up for work, like things that are table stakes like you described, the kinds of things that if you don’t do, you just sort of get canned. Yeah, let’s stir clear of those. You’re exactly right. They become patronizing. But the thing you have to remember is the people on your teams are doing a lot more well than they’re doing poorly. And my evidence is you’re not walking around firing everybody.

And so, start calling those things out. And if you do things in general terms or unthoughtfully, you’ll run into the risk you just described. If you do things carefully and thoughtfully, you not only help people reinforce what they’re supposed to be doing, but you actually demonstrate that you recognize what they’re doing.

Like, how many times have you heard people say that their boss has no idea what they do? It’s like it’s an illness. But if you are regularly feeding back to people that you saw what they did, liked what they did, and why it matters, they can never hold the perspective that their manager doesn’t know what they do. So, it’s more of those kinds of things.

Pete Mockaitis
Yeah, so you’re a buffoon but you know what they’re doing.

Russ Laraway
Yeah, you can still be a buffoon, right?

Pete Mockaitis
Well, so now you got me thinking about I like how that five-to-one grounds us there in terms of the goods. And I’m sure this is going to vary quite a lot based upon the nature of your relationship with the employees and the work and various spans and layers. But if I’m thinking five-to-one, do you have a sense of the range of like, I don’t know, the daily or weekly volume or monthly volume of coaching? Like, is there an amount that’s too little or too much?

Russ Laraway
Yes, probably the both. And too little is easy. Here comes your sixth month review and you’ve received no coaching at all. That’s too little. I actually think I get this question about too much a lot, and I think it’s actually a phantom problem. I think almost nobody’s at risk of over-praising. I really don’t. I know that in theory or conceptually or before they get into it, like as they listen to this prescription, because I get this question all the time, they believe there’s this big risk of over-praising, and it’s just very unlikely.

But the mental model I’d use, Pete, is so I mentioned six months, it’s perfect. Sixth month reviews happen. How often do you get your teeth cleaned, out of curiosity?

Pete Mockaitis
Not quite every six months but my wife once tweeted, “Getting my husband to go to the dentist is like pulling teeth.”

Russ Laraway
That’s a great tweet.

Pete Mockaitis
So, once or twice a year-ish.

Russ Laraway
Okay. It should be, I think, ideally, it should be four times a year.

Pete Mockaitis
Is that true?

Russ Laraway
That’s how often I go, yeah.

Pete Mockaitis
Wow. Well, the insurance only covers two in the US.

Russ Laraway
Oh, then maybe I’ve got that wrong. Let’s just call it two since that seems to be what we’re both settling in on.

Pete Mockaitis
Gee, Russ.

Russ Laraway
Well, I’m a hyper…I create plaque very, very well. I’m talented at making plaques so I got to go a little more often. But besides the point, it’s a long period of time. How often do you brush and floss, Pete?

Pete Mockaitis
Oh, every day. Well, flossing is not every day but brushing definitely is, and flossing happens…I don’t actually have a good number for you.

Russ Laraway
It’s okay.

Pete Mockaitis
More than I go to the dentist. I floss more than I go to the dentist but not every day, yeah.

Russ Laraway
Yeah, all good. And so, let’s see what happens. That trip that you hate making to the dentist, does it go better or worse if you haven’t brushed and flossed the previous time period?

Pete Mockaitis
Oh, it’s definitely better when you do it. You get less disappointment, judgment, time scraping.

Russ Laraway
Time scraping, which is, we agree, the worst. So, this is the mental model for coaching. You want to be way more on the brushing and flossing cadence, which might be a few times a week. Sometimes if the situation calls for it, we could be in for a couple of days but you’re on the field. Just imagine an athletic coach, if you can. If you watch sports, or if you’ve played sports, or if you’re at least a little familiar with sports, hopefully that covers everybody. The coach, it’s energetic and it’s constant, and it’s both things. It’s how you can be better, what you should continue, that was well done, here’s why.

So, it’s more like brushing and flossing and less like going to get a root canal, which, by the way, the root canal is a practical…it’s on the same evolutionary path if you don’t coach every day. If you don’t brush or floss a day, a root canal…

Pete Mockaitis
It’s coming your way.

Russ Laraway
It’s coming your way. That’s right. PIPS is coming your way.

Pete Mockaitis
Oh, got you. Thank you. So, I like that. So, there is a wide range but this is the ballpark we’re talking about. And I don’t know if you know, it sounds like you do from Qualtrics and your research, like do we know roughly what proportion of managers fall into the camp of near-zero coaching or don’t know what their employees are doing?

Russ Laraway
Yeah, I think at Qualtrics, our managers were very good because, first, we selected them for their leadership disposition not because of their tenure or because they were good individual contributors. So, we had a really positive selection bias that they were at least mentally aligned, if not skillfully aligned, with how we wanted them to lead.

Then we explicitly taught them the leadership standard. So, select, teach. Then we assess them from the perspective of their employees, and then we coach them. So, that’s STAC, select, teach, assess, coach, so we could stack up a bunch of great managers. Our managers actually got measurably better over the four years I was there and we added 500 managers.

So, our managers were, because of a very intentional approach, we knew that they were holding the keys. And we knew as a group of humans at the company, they were holding the keys. And we knew that if they led our people better, they would be more likely to create the circumstances under which people could do great work rather than destroy them.

And so, our data is heavily biased towards strong management, and the company’s engagement was always high 80s, like extremely high. And the company is now, by the way, sixth straight beaten Rays, as a publicly held company. Our managers are creating the circumstances under which people do incredible work that shows up in the company’s results. So, that was Qualtrics and it’s biased in a very positive direction.

Yeah, if global engagement is 15% and in the US it’s 33, still really, really bad, this strongly suggests that the overwhelming majority of managers out there, they’re not actively coaching their teams, they’re not giving praise for good work, they’re not engaged in people’s long-term career aspirations, they’re not crystal clear on exactly what is expected of the people on their team.

They don’t co-develop the team’s direction with the team members. Remember, it’s their team too. And so, I don’t have a number for you, Pete, but I can tell you that the evidence, the engagement evidence strongly suggests most managers aren’t even doing the basics.

Pete Mockaitis
Okay. Well, so then I guess if listeners who are managers, you start doing that, that’d be great. And those who are not yet managers, and they say, “Hey, you’re right, Russ. My manager doesn’t know what I’m doing. I’d like for that to start.” Any pro tips or how to broach that conversation or what could be done for the individual contributor who’s in that spot?

Russ Laraway
Yeah. So, I have a little, a couple prescriptions in the book that I think would work well here. The first one I have is called…I call it coaching the boss. And so, for managers that, for example, don’t proactively ask for input from their teams, recognizing this isn’t really sustainable for anyone, most people don’t like to be in a team where their manager won’t hear them, I created a little prescription for how to proactively surface some feedback to the boss. And, again, usually more.

It’s not hard to tell the boss when they’re doing well. It’s much harder to tell the boss when something on the team, or the boss themselves, is doing poorly. And so, that four-step process is, first is manage your risk. And what I mean by that is if you work for a retaliator, just end of process. You’re done. Like, if they don’t like to hear, if they tend to behave poorly after someone tells them, “Things could be better around here,” just polish up your resume, find a new boss. Life is too short.

But most managers actually aren’t retaliators. And so, the first thing to do is what I call gather your boss’ unique contexts. So, a lot of times an employee is really sure they’re right; and they’re not. They have a valuable perspective that’s actually likely closer to the facts on the ground but being right, possessing truth in the workplace is like a really high bar. Like, my truth is not the truth. It’s the sort of the idea.

And so, instead of going in being sure you’re right, the first step is actually to gather your boss’ unique contexts, which means don’t assume your boss doesn’t know anything about the topic at hand. Instead, assume they know something and then try to pull that out of them. And what you might learn is your boss is not paying attention to this for really good reasons. You might learn that your boss is like really blind to the problem and their sort of lack of attention is unintentional.

And you might learn that they know exactly the nature of the problem and they’re just specifically deprioritizing it for following reasons. You could learn any of those things. But before you go in there, guns a-blazing, sure you’re right, actually go in and find out what your manager knows and how important they think this thing is.

And so, that’s kind of the first step. Well, first step was manage your risk, second is gather your boss’ unique contexts. Now, with their contexts, if you still think it makes sense to share what you see, which is a reasonable thing to conclude, that’s the evaluation you have to make. And so, now you have to make a decision, “Okay, I think I want to share this.”

And I think the third step is ask permission, which might sound like this, “Okay, boss, I think I see things a little bit differently than you do. Are you open to hearing that?” A very large percentage of the time, when presented that way, they will say yes. If they say no, go back to the polish-up-your-resume step and go find another boss because who wants to work for that person? That person is an ass-clown manager, for sure, and our mission here is to rid the world of ass-clown managers. But most managers will say yes and actually mean it.

And now that they’ve said yes, I believe step four is it’s Nike, you just do it. You got to do it. Now, you’ve got an obligation. The team will be better, the manager will be more successful, you are likely to be more successful, and so now you have, I think at this point, you’ve gone through the steps carefully. Now, you have an obligation, I think, to deliver the hard feedback to the manager. But you’ve gone about it in a very high-quality way. You haven’t assumed you’re right, you asked permission, and now it’s time to give the feedback.

So, that’s a way to start a positive cycle with the boss, where maybe your voice will get heard more often. Do that once or twice, maybe the manager starts to come ask you because they know you’ll shoot them straight. Maybe they start to ask other people on the team. You could actually jumpstart a culture of a manager listening to their people by running this process a few times with your manager.

Pete Mockaitis
Inspiring. Thank you. You’ve got a turn-of-a-phrase I must dig into, that’s a bit of a swift transition here, “Ruthless prioritization.” Where does this fit in to being a great contributor and manager? And how do we do it well?

Russ Laraway
Yeah. So, I’m going to guess that a lot of your listeners are kind of high-performing types. And if I may, I’m going to say your listeners are a bunch of Lisa Simpsons.

Pete Mockaitis
Okay, yeah, plays saxophone.

Russ Laraway
Do you know who that is?

Pete Mockaitis
Yeah, The Simpsons. She’s a high achiever in school and her activities.

Russ Laraway
Boom. Lisa Simpson, as you correctly indicated, is bright. She’s polymathic. She’s got a lot of interests. Plays saxophone, like you mentioned, and she’s ambitious. And so, I’m guessing you know your listeners well. You allowed me to know them well before I interviewed. I walked away saying, “That’s a bunch of Lisa Simpsons.” So, that’s one part of this prioritization problem. And I’ll get to the problem in a moment.

The second part is the environments we find ourselves in. I’ve been at large companies and small companies, hyper growth, not that, and what is common in almost every workplace I’ve been in is there’s some chaos. The right hand doesn’t know what the left hand is doing all the time, things are moving very quickly.

Pete, it turns out, when you put Lisa Simpsons into those environments, it creates a prioritization problem. And what I mean by that is you have the kind of people who are interested and capable of doing a lot of things, and an environment that has ostensibly a lot of things to do, and then those Lisa Simpsons might just try to do it all.

And that is a very, very…that’s a fast-track to mediocrity. So, prioritization is an exercise in subtraction, not addition. It is about learning how to say no politely, which I offer a prescription for in the book. You have to say no politely, that’s the key. And I have this little inequality that I offer, which is three is greater than two is greater than four. Now, does that sound right to you?

Pete Mockaitis
Not from a strictly mathematical perspective, but I’m hearing you when it comes to prioritization. Keep going.

Russ Laraway
If you have more than three priorities, you have none, and that’s how I can say three is greater than two is greater than four, and that’s for a day. And for a week, it might be five. I’ll allow five. And so, here’s what this looks like, practically. On Monday, the first thing you should do, before you look at email, before you get involved in any projects, write down the five most important things you need to get done that week given the goals that your OKRs or the goals you have for yourself that quarter.

And then each day, ideally, including Monday, write down the three things you’ve got to get done that day. Three things you’ve got to get done that day. and these things can adjust a little bit. But, again, given the goals you have for yourself that quarter, try to be specific and use that to hold yourself accountable. Your priority list is not a task list. Those are really different ideas. Task lists are not prioritized nearly exclusively.

Constrain to the three most important things you’ve got to get done that day. And it’s okay to check those, “Hey, boss, these are the things I think are most important for me to get done this week. Do you agree?” And then even give your boss maybe a chance to affect that list. Sometimes it’s things, because they’ll change it quite a bit, and maybe they’re right, maybe they’re wrong, but you can negotiate. It’s better to have their buy-in than not.

But that’s what ruthless prioritization is. It’s remembering that if you have more than three, you have none. Prioritization is an exercise in subtraction, not addition. And, ultimately, it’s about learning how to say no politely.

Pete Mockaitis
Okay. And these three things, it’s so funny, I can bundle…I’m a master of bundling things big and small, so if I don’t want to do the hard decision-making of ruthless prioritization, I’d be like, “Oh, podcast stuff is one of my three important things today,” but that’s actually six things underneath there. So, any guidelines in terms of what constitutes a thing or how big or small a thing can or should be in a day?

Russ Laraway
Yeah, actually a really good insight. So, what you just talked about is something that I cover a bit in the book but I pull from another source. A guy named Dr. David Rock who wrote a book called Your Brain at Work. And this guy has got a PhD but what he does is he consumes a lot of research about the brain, and then he smartly applies it to the workplace.

And so, he has a funny phrase called “prioritize prioritizing,” and that sounds silly but it’s actually quite useful. And the reason is because, as you suggested, prioritization is a very prefrontal cortex intensive process, meaning it is very hard work. And if you don’t know, your brain consists of obviously a number of parts, but two main ones. It’s your sort of hindbrain, which is literally in the back. It’s your brain stem, your amygdala, the part that controls emotion and fight-or-flight type responses. It’s strong, it’s old, and it’s efficient at processing glucose and oxygen.

Your prefrontal cortex, really what makes us human, that’s your problem-solving, logic, reason. It’s really small, sadly, for us. It’s weak and it’s relatively new. And it’s weak in terms of processing glucose and oxygen. By the way, they don’t work together. So, if you’ve ever said, “I was so scared I couldn’t think,” that’s a true statement. That’s your hindbrain overwhelming your prefrontal cortex. But, nonetheless, we only have so many repetitions for our prefrontal cortex in a day.

People like Mark Zuckerberg, for example, wears literally the same outfit every day because he takes one decision off the table, and he knows he’s only got so many good decisions, which come from your prefrontal cortex, available to him. Kim Scott who wrote Radical Candor does the same thing. She wears these coral-colored sweaters and blue jeans every single day, with a white T-shirt, to take one decision off the table.

And so, people are inclined to avoid the hard work of thinking about their priorities for a day. And so, David Rocks says, “You actually have to prioritize prioritizing.” So, the first thing to do, before we get into what’s good or what’s bad, is you have to carve…like, I used to carve out time, do not schedule time. I’m an early bird, so I would carve out from 7:00 a.m. to 7:30 a.m. every day to make sure I did this well, and on Mondays for the week and each day.

And, in fact, when we hit the pandemic, my team and I, we set up a process in the Slack bot where at midnight, whatever time zone you’re in, the Slack bot prompted you for your top three priorities for that day. And we would each add them in so we could observe each other’s priorities.

These are meaningful chunks of work. So, podcast stuff, you’re right, would be a bad one but a better example would be maybe last week, on Monday, maybe one of the things you needed to get done was, at least, skim my book in preparation for the interview. That’s a very tangible example. By the way, you know the interview is coming next week, “Russ is going to be on next Thursday, and so I’ve got to, at least, get through this book conceptually, if not in detail.” I’m letting you off the hook because I’m the slowest reader on the planet and I know I couldn’t pull it out in a week.

So, that might be a very specific example. You know you’ve got to interview me. You know you’ve got to prepare. And your number one sort of tool to prepare would be the book. And so, that’s a very specific example, contemplates sort of what you’re trying to get done in the future, and that’s much more tangible. And, by the way, it answers two really important questions, “What?” and “By when?” The “Who?” is implied. An action item in life always answers those three questions, “Who will do what by when?”

If you’re writing your own priorities down, or thinking about your own priorities, the who is implied because it’s you. But what and when should be very clearly implied. And so, this can be a catchall, like podcast stuff is not particularly useful but the specific stuff you got to get done, given the interviews you got coming up the following week or the following month, whatever it is, those specific items, those are the things that you have to prioritize, and don’t do another thing until you’ve knocked those most important things out.

Pete Mockaitis
All right. Thank you. Well, tell me, Russ, anything else you want to make sure to mention before we hear about some of your favorite things?

Russ Laraway
Yeah, I think we covered it. That was a really good interview, Pete. Thank you.

Pete Mockaitis
Well, thank you. All right. Well, how about a favorite quote, something you find inspiring?

Russ Laraway
Yeah, “Success comes when opportunity meets preparation.” And the reason I like this quote is because you’ve heard people that are a little too self-assured, a little too “I’m self-made,” and not really accounting for the advantages they might’ve had in life. On the flipside, you hear people that are excessively humble, like, “Oh, I just got lucky.”

Neither of those people is accurate, I think. I think that, for all of us, it’s important to be aware that our success is really a function of a little bit of luck and a little bit of skill. And you put in the work, you try to develop your skills, you try to be ready, and when those lucky opportunities emerge, you’re a little more ready to seize them. And I think it presents a virtuous cycle.

But this sort of what I hammer with my kids, actually. It’s not your innate smarts. Calvin Coolidge has an incredible long quote on this, “It’s not your innate smarts, it’s not just your talent, it’s not your station in life; it’s your grit, your resilience, and your willingness to put in the work.” And then, in turns out, the more work you put in, sometimes the luckier you get but, still, there’s a lot of luck involved. So, success comes when opportunity meets preparation.

Pete Mockaitis
And a favorite book?

Russ Laraway
Yeah, my favorite book for a long time has been A Separate Peace by Jonathan Knowles. I had to read it in high school, and it really moved me. It’s a dark story set at a private school, and the characters are really phenomenally well-developed archetypes. But, for me, the book, I can’t give it away, but the book shows very clearly consequences for small actions. There’s a moment in the book where there’s a very small action. It’s well-known in literature, it’s when character A jounces the limb, that’s the phrase used, and everything that happens from that point after is really dark and bad.

And I always loved that book because I think it’s important for many reasons. It’s taught in many high schools for a reason. But this notion of the kinds of consequences and accountability that can be huge for even some of the smallest actions, I think, is an important thing to take away. So, yeah, I’ve loved that book for a lot of years. And, I guess, now that I think about it, it’s still my favorite.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Russ Laraway
Yeah, pretty easy, Pete, www.WhenTheyWinYouWin.com, probably the easiest way to get in touch.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Russ Laraway
So, when I was at Google back in 2005, I noticed pretty quickly that we had a lot of really new, really young managers who were, nearly by definition, unskilled because they were new, there wasn’t really a training program, and they were young. We were growing so fast and giving people huge amounts of responsibilities.

And I noticed that even when the managers would fail to exhibit some of the most basic behaviors, that their teams still often delivered. And it occurred to me that the reason for that was that our average talent level at the company was so incredibly strong that they would actually often cover up for the inadequacies of many of the managers.

And I wondered, “Is that replicable? How valuable is it to know what to expect from a manager, or what is expected of your manager, by their manager, and to drive your behaviors even when the manager is not giving you everything you need or want, can you, nonetheless, figure out what is probably expected and deliver in alignment with those things, and almost cover up for your manager’s own inadequacies?”

I think it’s a really interesting framing and there’s lots of places you could go to learn what the kinds of things that might be expected of a manager, like, for example, When They Win, You Win, is a great place I recommend to start. But I think you’re not a victim; you’re a player. Victims are powerless; players are powerful.

And if you’re not getting everything you need from your manager, and you’re feeling like they’re not invested in your success, you can actually kind of take the bull by the horns and change your trajectory with that manager. So, that’s my last call to action.

Pete Mockaitis
All right. Russ, thank you. This has been a treat. I wish you much luck and many wins.

Russ Laraway
Thanks. I really appreciate it, Pete. Back at you.

669: Making More Impact as a Middle Manager with Scott Mautz

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Scott Mautz returns with best practices for leading up, down, and across your organization.

You’ll Learn:

  1. The mindset for middle management success
  2. How to keep progressing with the 50/50 rule
  3. The trick to giving excellent feedback 

About Scott

Scott Mautz is a high-octane speaker expert at igniting peak performance and deep employee engagement, motivation, and inspiration. He’s a Procter & Gamble veteran who successfully ran several of the company’s largest multi-billion dollar businesses, an award-winning/best-selling author, faculty at Indiana University’s Kelley School of Business for Executive Education, a former top Inc.com columnist (over 1 million monthly readers), and a frequent national publication and podcast guest. 

Resources mentioned in the show:

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Scott Mautz Interview Transcript

Pete Mockaitis
Scott, welcome back to the How to be Awesome at Your Job podcast.

Scott Mautz
Fantastic to be back. I’m hoping to help you be even awesomer-er, I guess. How many E-Rs is that? Yeah, I’m looking forward to it, Pete. Thanks for having me back, man.

Pete Mockaitis
Oh, certainly. Well, I certainly think you’ve got the goods to pull that off. And so, you’ve got a new work coming out, it’s a book Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization. Boy, that sounds very necessary. Can you tell us, maybe as you’re putting this together, any real big surprises or counterintuitive discoveries that came to light?

Scott Mautz
Yeah. Well, I have more than I could possibly share with you. I’ll do that by opening it up with a story, if that’s cool with you.

Pete Mockaitis
Yeah, please.

Scott Mautz
So, it has to do with why the heck did I write this book to begin with, why focus on middle managers when a lot of the publishing industry is so much more focused on C-suite, or if you just started, you don’t know what the heck you’re doing. What about these middle managers? So, I kind of fell in love with the topic, I have to do this, but based on this particular story.

So, I’m keynoting for a client, and I’m going to disguise the fact, to protect the innocent. Let’s say it was in Minnesota, Upstate Minnesota, I’m keynoting in the company’s headquarters and if you’re any good at keynoting at all, people will come up to you and want to talk to you afterwards. So I’m doing that.

And my handler comes up. He comes up and says, “Hey, Scott, I got to get you to the airport so I’m going to pull you away from the crowd. Come with me.” Okay, I follow him.

He winds me through this office he was taking me through a shortcut to get out the side door where the cab was waiting for me, and he says, “Okay. Oh, by the way, I got to grab one more thing. Just stay right here for a second.” We were right by his desk. And, of course, so what would any person do? I just decide I’m going to snoop while I’m standing there at his desk because, what else, I think he went to get water for me or something for the trip.

And on his desk, there’s literally nothing, Pete. It is blank except for three things: a piece of paper, I’m going to tell you about right now, a picture of a monkey, and the number five. So, when he comes back, I got to ask him about this, I mean, “What? Dude, you got three pieces of paper and no work on your table. What’s going on? Can you explain these things to me?”

So, he hands me the piece of paper, and it’s something I want to share with you now, he said, “This is something that’s been distributed to us that kind of encapsulates the spirit of what it’s like to be a middle manager here. I’m going to read it to you.” Actually, this was what they were handed from higher management in his company which shall not be named. It was directives. It said, Middle Manager Directives, “Lead but keep yourself in the background. Build a close relationship with your staff but keep a suitable distance. Trust your staff but keep an eye on them. Be tolerant but know exactly how you want things to function.” I’ll read just one more, “Do a good job of planning your time but be entirely flexible with your schedule.”

I don’t know how this list, of these things that just didn’t add up, these contradictions, I said, “Okay, so that’s what it’s like to be a middle manager.” He said, “Oh, yeah, there’s no doubt.” And I said, “Okay. Well, wait a minute. What about this number five?” He said, “Oh, that refers to a study that I got from Stanford University.” He handed it to me and I was flipping it through it, he summed it up, and he said, “The study shows, it’s actually a five-year study that’s why the number five, and the study shows that taking a middle manager that’s not very good and replacing them with even an average middle manager is more productive than adding a net new person to the team.”

So, the story reminded him of the value of middle managers on the day when it wasn’t going so well for him. And I said, “Okay, that’s great, dude, I’m getting a flavor of what it’s like to be a middle manager in your company. What about the picture of the monkeys?” We’re all waiting for that, the punchline. So, he hands me another study conducted by some researchers in Manchester, in the University of Liverpool where they were watching monkeys, a family of monkeys, or, actually, I think it was over 600 monkeys in total, across different families of monkeys, to study the hierarchy.

And they would study these monkeys and they would code their behaviors, just like either really, really aggressive, which would include like slapping behaviors and screaming and screeching, or nurturing behaviors like cuddling or picking the bugs out of each other’s hair. And then they collected the fecal matter of these monkeys, which I’ll leave that up to you, Pete. That’s not the job for me.

Pete Mockaitis
Fun job.

Scott Mautz
To measure the fecal matter for stress hormones, and here’s what they found. They found that the monkeys that were right in the middle of the hierarchy in the monkey tree, they weren’t the boss baboon or whatever and they weren’t the youngest little chimpanzee, the middle monkeys were the ones that were the most stressed out and had the poorest physical health by far because they had to manage in their hierarchy up, down, and across. And that really all summed up for me the net of what it means to be a middle manager.

It was surprising to me to learn this, you asked what was surprising, that, in truth, there’s kind of a stigma about it, isn’t it? It’s brought about by shows like The Office, the movie Office Space, the Dilbert cartoon. There’s a stigma to it and I’m surprised to find in my research how many people are yearning for inspiration to say, “Hey, it’s okay for me to be a middle manager,” and pound their chest with pride. That’s why I decided to write the book.

Pete Mockaitis
Well, that is powerful, yes, in terms of there’s contradictions, you’re getting pulled in many directions, there’s a lot of stresses associated with it, and then you don’t get respect at times.

Scott Mautz
You don’t get many respects.

Pete Mockaitis
So, what a combo.

Scott Mautz
That’s right.

Pete Mockaitis
All right. Well, then what is to be done?

Scott Mautz
What is to be done? So many things can be done here. The first thing I would say is, to help your listeners understand, and I talk in the book about this acronym SCOPE. It spells out the categories of unique challenges that middle managers face. The S stands for self-identity problems. The C stands for conflict problems. The O stands for omnipotence problems, the expectation of knowing everything. The P and the E are physical and emotional problems associated with being a middle manager.

I’m just going to pick out one of those because the book goes into depth. But, Pete, most people say, “Well, the difficulty would be in middle managers is there’s so much to do. I have so many hats on that I’m exhausted all the time.” That’s the most common answer of why people believe it’s tough to be in the middle, and there’s truth to that. That’s undeniable. But what people may not know, and I was very surprised to find out in my research, is back to the number of hats that we have to wear as middle managers, therein lies the real reason of why it’s so difficult.

And that’s because when you wear so many hats, it creates a self-identity problem and it creates a problem with micro-switching, what neuroscientists call micro-transitions, whereby, because you wear so many hats, you have to transition very quickly from a deferential stance to your boss, to assertive mode with your employees, to collaborative mode with your peers, sometimes all in the same meeting, and you have to jump into the roles you weren’t expecting to play. Your boss shows up and, all of a sudden, “Oh, I got to go into boss-managing mode.” And you move from these high-power roles to low-power roles back and forth all day long, and it is exhausting.

So, I’m going to tell you what you do about that in a second, but isn’t that surprising to you at all? It surprised me that that’s the real core driver of what’s happening, why it’s so difficult here to be a middle manager.

Pete Mockaitis
Well, I imagine that is one issue, but what’s intriguing is when you get that clarity and that bullseye, like, “This is the thing,” so that’s hugely valuable to come to in the research. So, how do you deal with them?

Scott Mautz
Yes, so what do you do about it? So, here’s what we found. Our research of over 3,000 successful middle managers, Pete, we found that the most successful middle managers had a mindset for how to deal with all the hats that they have to wear that exhaust them because of all the switching. And what we found is the most successful middle managers, they kind of reframe it. They thought of the micro-transitions that you have to make not as segmented but as integrated into one job that you’re uniquely suited to pursue.

Or, here’s another reframe I heard of that I thought was brilliant, so brilliant I wrote it down and it made it in the book. One successful middle manager said, “God, all those roles I have to play, it’s a privilege. My job is to think like an engineer but feel like an artist.” And I thought, “Wow, that makes a lot of sense,” and he went on to explain this, like, “To be a middle manager and effectively manage up, down, and across, you really have to be skilled at being process-oriented and driven like an engineer with detail and follow through in plans and implementation. At the same time, you have to be able to feel like an artist and have empathy for people, and care, because, in truth, when you’re a middle manager, you’re at the intersection of everything horizontal and vertical in the company. And you have the opportunity to be an empathy engine for the entire company.”

And the best middle managers, that’s exactly what they are. Not only are they the backbone of the organization, something to take pride in, but they’re the centerpiece, the epicenter of empathy for the organization as well. I have other best practices and tips. I know on the show, Pete, that your audience really values best practices. Would that be a good place to go next or you want to go someplace else?

Pete Mockaitis
Oh, yes, absolutely. Let’s do it. And I just want to simmer with that a little bit.

Scott Mautz
Please, yeah.

Pete Mockaitis
Think like an engineer and feel like an artist. It’s beautiful and it rings true as something that is necessary. And the micro-switching, yes, that is tricky. And if you’ve got that mindset, I can see how you can do the switching all the more readily in terms of, “Oh, engineer mode. Oh, artist mode. Engineer mode. Artist mode,” as opposed to just a big mess of, “There’s a bunch of stuff I got to deal with now. How do I…? Oh, engineer mode, artist mode.” And so, I want to hear the best practices, and I imagine some of them have to do with, “Well, how do you identify when is the right moment? And how do you make that switch?”

Scott Mautz
Yeah. So, here’s what I thought I would do today, Pete, for your listeners because there’s so much in the book to share. I thought I’d first give a couple overall tips that just kept popping up over and over and over in the research for the most successful managers, then I’ll just share just my one best tip for managing up to your bosses down to your employees and across to peers, if that works for you.

Pete Mockaitis
All right.

Scott Mautz
Two quick overall tips that kept popping in the research. Successful middle managers tell me about the importance of the golden question, which is this, to continually ask yourself, “Am I assisting success or avoiding failure?” because those two paths produce very different outcomes and behaviors, and we can forget. We can mean to assist success but fall into avoiding failure behavior.

So, for example, in the case of assisting success, what does that look like, Pete? Well, that looks like you’re helping people past the barriers, you’re removing barriers, you’re coaching them, you’re investing in them, you’re doing whatever it takes to help people succeed. Avoiding failure, that looks like micromanagement, indecision, conservatism, perfectionism.

Pete Mockaitis
Yeah, CYA.

Scott Mautz
CYA. And when you ask yourself that question of, “Okay, am I assisting success or avoiding failure?” it forces you to be very intentional and self-aware of the types of behaviors you’re engaging in as a manager of others and people have to manage up and across.

Pete Mockaitis
What comes to mind here is the movie Searching for Bobby Fischer, about the chess prodigy Josh Waitzkin, and he’s got his park coach and his fancy coach. And the park coach where he’s playing the speed chess wants, I don’t know why he’s stuck with me, but he’s sort of like yelling out to him, it’s like, “You’re not playing to win. You’re playing not to lose and it’s not the same thing.”

Scott Mautz
That’s right.

Pete Mockaitis
And it isn’t. And I think it’s quite natural with our human limbic system defense mechanisms to want to protect yourself and avoid a failure and looking like a fool, or getting into trouble, getting yelled at, and often those are the kinds of behaviors that aren’t creating transformational results that are going to make you promoted and have your team love you and have the rest of your team flourish as well.

Scott Mautz
Yeah, I think that’s very, very well said. And sometimes we don’t see it as avoiding failure behavior in the outset even though everybody else sees it that way. We think of it as, “Ah, I’m being smart. I’m being conservative. I’m making sure I have all the data before I move forward,” that’s really not what that behavior is helping along.

Pete Mockaitis
Well, let’s hear maybe some potential words and phrases that indicate you’re in the avoiding failure mode. One that comes to mind is when you send an email and then you say, “Please advise.” And that’s fine sometimes. Sometimes that is fine, you really do need that input. But sometimes that comes across as, “I’m not going to stick my neck out to make a recommendation here. I’m not going to take ownership or make a decision. I’m going to do a little bit of a buck pass.”

And, again, that’s a broad generalization. Sometimes you absolutely need other people’s inputs on something, and you shouldn’t go full steam ahead before you get it. But sometimes it’s like, “I don’t know. I think you can probably push this a little bit farther before you pass it over to me to do the thinking.”

Scott Mautz
I think that’s exactly right, Pete. A couple other keywords to listen for – parallel path.

Pete Mockaitis
Oh, boy.

Scott Mautz
If you’re using that word, that means you’re creating two ways to approach something which means you’re doubling the amount of resources you’re burning and, frankly, you’re just not making a decision. You’re running a parallel path of, “Should we go route A or route B?” And if you hear the key word of permission, “I’d like to do this, I got to get permission from my boss and see.” Listen, business builders don’t have to ask for permission on everything. Homeowners and homebuilders rather, homebuilders have to ask for permission on everything not business builders so you got to watch out. And you bring up a good point. You got to be really intentional about the language you’re using because that reveals which indications of when you’re engaging and avoiding failure versus assisting success.

Pete Mockaitis
All right. Well, please continue.

Scott Mautz
Yeah, here’s another overall tip and then I’ll go into kind of up, down, and across, just one quick best tip. I hear this a lot, and I’m assigning the words to this concept. I never heard these words exactly but this is what a vast chunk of successful middle managers are doing. And, believe me, we’ve talked to well over 3,000 of what companies determine are their very best middle managers in their organization.

And I see them practicing the 50/50 rule, which is this. When things are at their craziest, Pete, when you feel like, “I’m overwhelmed and it’s so busy, I don’t even know where to turn my focus,” you practice a 50/50 rule which happens a lot to middle managers, that kind of busyness. 50/50 rule says, “In those times of chaos, spend 50% of your time on pragmatism, 50% on possibilities.” 50 plus 50, equals 100, which means you have zero percent of your time left for focusing on spiraling down and, “Pity, poor me, I’ve got so much to do.”

And here’s what so powerful about this. When you say, “Out of all my time, only 50% of it is going to be dedicated to pragmatism,” that means you now have a half of a half of your time to prioritize and focus on priorities, right? So, that means you can’t accept other people’s urgent, you can’t take in every single fire alarm that’s going off and put out every fire. Only half of your time now, half of half of your time, in some ways to think about that, could be spent on pragmatic choices.

The other half should be spent on possibilities, looking for the opportunities in the middle of all the chaos and all the input and stimulus that you’re getting, because research shows us, one of the most common traps we fall into in our busiest times is we tend not to focus on the possibilities and the opportunities right in front of us. Why? Because we’re so busy just trying to cross things off our to-do list, just trying to jump from everyone else’s urgent to everyone else’s urgent back and forth. 50/50 rule, does it make sense to you, Pete? Could you see that apply?

Pete Mockaitis
I totally can. And I’m thinking now, we had a guest from FranklinCovey talk about a mantra from an executive who said, he ran some in the hotel bit space, he said, “Hey, if you want to keep your job, just keep things running. You got plenty to do and you’ll stay employed. But if you want to get promoted, bring me an improvement. Like, show me a few points of lift on customer satisfaction or occupancy rates.”

And I think that there’s a lot of wisdom to that. It’s always more urgent to deal with whatever is in your inbox and whatever someone is yelling at you about but it’s less urgent but also important to see, “How are we getting better? How are we producing some results so that we stay relevant and we get to exist as a premiere hotel chain in a world of Airbnb and new disruptors and all that stuff?”

Scott Mautz
Yeah, you’re right, Pete. And if you look back on people that are great successes in their life, there’s a lot of data on this. This isn’t just my opinion and my personal experience, there’s a lot of data that says a core success factor is the ability, in the midst of chaos, to spot opportunity when other people are just running around taking care of their to-do list and answering everyone else’s urgent. So, I think that’s really powerful. The 50/50 rule is a really powerful thing to kind of take into your activities at work.

With your permission, Pete, I’d love to share with you one very quick tip for leading up, down, and across. Would that be good?

Pete Mockaitis
Yeah.

Scott Mautz
Let’s do it. So, here’s how I’m going to do it because Leading from the Middle is packed with so many tips. I’m going to focus on the most frequently asked questions to me on this front. And the most frequent question I get with, “How do I manage up to my boss? How do I do that well?” because that’s tricky.

The most important thing I can tell you on that front is to understand what’s asked of you, to get crystal clear on expectations. And I share that, Pete, at the risk of it being too obvious because, despite it being obvious, we’re not so good at it. Check this out. We conducted, we’re almost up to over 300 now, different boss-subordinate pairs that we’ve been interviewing in focused groups and through questionnaires and through all kinds of different datapoints, to find out, “Okay, with this boss-subordinate pairing, did they really understand what one expects from the other?”

And we are finding that, despite up front, those both sets of people, the boss and the employee saying, “Yeah, yeah, we’re clear,” in over 80% of the cases, it turns out there were material breaches in understanding, they’re understanding of the basics of what one expected from the other. That lines up with what Gallup research shows us as well. Gallup shows us that 50% of employees around the globe have no idea what’s really expected of them. So, how do you solve that?

Pete Mockaitis
Boy, that’s so fascinating and it rings true. Can we zoom in on some examples of, “Oh, I thought you expected this but, in fact, you expected that?”

Scott Mautz
Oh, yeah. For instance, a perfect example, there was one boss-employee pairing, and the boss said, “Okay,” it was a sales position and he expected his employee to engage in sales leadership in a certain way.

Pete Mockaitis
Sales leadership, okay.

Scott Mautz
Yes, sales leadership, that included…

Pete Mockaitis
You got a few ways.

Scott Mautz
“Okay, I want you to follow this selling process. I want you to teach your fellow salespeople,” because this was the number one salesperson he was working with, “I want you to teach your fellow salespeople how to employ the selling techniques that you’re employing as well.” And, yeah, he listed basic expectations. Then when I asked the employee what was expected of him, none of that stuff was on his radar screen.

He thought his job was to protect the secrets of how he was selling so that he could personally rise up the chain and continue to be the number one person and that his boss would never have expected him to share that knowledge. He thought that the way he had devote selling was the right way to go, and he had totally ignored the company-preferred method, and there was a darn good reason the company wanted him to follow this method, so he was doing his own method.

That turns out was creating some problems on the backend, some customers weren’t so satisfied afterwards given all the things this kid had promised because he wasn’t following the standard procedure. So, in something that’s basic is like, “This is how we expect you to sell at this company,” there was a gap in understanding.

Pete Mockaitis
Certainly. And sales leadership can say, “Okay, got you. I’m going to continue to be a more rock star sales leader, a leader in sales, by selling more by the things that I’m doing that are working so well.” Certainly. So, what are the best practices then to surface those misunderstandings and get them cleared up?

Scott Mautz
Yes, so powerful. It’s to develop what I call a good-to-great grid. Here’s how it works. We’ve all heard that book Jim Collins’ Good to Great. This is a different kind of use of this. So, just picture this, I want your listeners to picture this. Imagine a simple chart and it has three columns in the chart. On the left-hand side of the chart, that column, that’s metrics that are important to you at your job.

So, let’s say you work in company XYZ, and leadership, risk-taking, and taking initiative are three really important things you get measured on. You put that in the left column. The next column is the good column, the next column is the great column. In the good column, you sit down with your boss and you define, let’s pick one metric, let’s use leadership, “Okay, boss, let’s you and I, together, write down on paper what good leadership looks like.” Then in the next column, “Okay, boss, let’s you and I agree to a definition of what great leadership looks like.”

And what happens is that you force your boss and yourself to get crystal clear on what just good is and what great is. And what happens is most often we get lazy when we set expectations and we just assume that everybody knows what our idea of great is and, in fact, they’re delivering good at best. And the person that’s delivering the good, they actually think, “Oh, I’m doing great,” and they’re not clear on what great really looks like, and you can’t get to that without specificity. You need tension. That tension is the difference between good and great, defining the difference between good and great. And when you could do that, it forces specificity and clarity, makes sense that it’s a powerful tool.

Pete Mockaitis
Well, yeah, that is nice. And so, could you give us an example of something a boss-subordinate pair might agree to on a good picture of leadership versus a great picture of leadership?

Scott Mautz
Sure. Here’s one of prioritization. This is from an actual good-to-great chart that I developed with a team years ago. So, imagine you got this chart, and on the left-hand side you have prioritization, priority-setting as an important thing. In the good column, what if you wrote this? It’s called Trash Compactor Management, and what that means is, you know what a trash compactor is. It takes trash and it squishes it into a cube. Imagine if you thought of your workload that way, and what good would look like is you say no every once in a while, so your work cube gets a lot smaller. It gets squished down into a smaller, more doable work cube.

Frankly, Pete, a lot of us aren’t even good at that. We’re not even good at saying no to stuff that comes on our table. So, if you could start by saying no, that’s pretty good in priority-setting but that’s not great. Great priority-setting is not Trash Compactor Management; it’s Accordion Management. Accordion is a musical instrument that you play that you kind of move your hands in and out to play the instrument. It puffs wind out and you get different notes.

Imagine your workload was like that now. You contract it like an accordion at times when you know you’ve got a lot going on, you’ve got a big sales call coming up, a big presentation to the CEO, but then you contract it in between so people can breathe. You’re not always adding work and expanding the accordion, you’re contracting it so you can learn from a big meeting, so you can take training, so you can enjoy, so you can celebrate. Then you expand the workload back out again when things get busy. In and out all the time like an accordion. Now, that’s great priority-setting.

And the things is, for your listeners, Pete, I hope they don’t agree with any of those definitions, that they might say, “Well, yeah, yeah, Scott, I hear you. I think good priority-setting is this and great priority-setting is that.” Actually, I hope they don’t agree and that they come up with their own definitions sitting down with their boss because that’s the power there.

Pete Mockaitis
Well, yeah. It’s funny, as I’m thinking about this and the 80/20 Rule, I’m thinking, “Now, great prioritization is I can name for you the one, two, three things that I fully expect to be 16 times as valuable per hour of my time than the other things.” Like, oh, wow. Okay, that’s what great means. And I love that specificity. What’s coming to mind for me is back in the day, consulting at Bain & Company, there were three things that were important, and it’s probably the same today, and I’d say that Bain frequently does well in the Best Places to Work list, and I think this is one of the reasons.

So, they say, ‘Hey, there’s value addition, there’s client communication, and there’s team. These are the three things that really matter.” But then they break it down in like 20 something competencies. So, under value addition, we have, “Achieves expert status.” And this is what I expect from a consultant within the first six months, 12 months, 18 months, 24 months that they should be able to do. And on your review, if you look like someone who’s been at the job for 18 months doing those kinds of things at six months, we’re going to go, “Wow, you are frequently exceeding, or consistently outperforming on our expectations.”

And I thought that was pretty cool. It’s like, “Okay, so you achieved expert status in the early days” might mean like, “Oh, I’ve got the Excel sheet and I really know the numbers and what’s in them. And in the latter portion, it’s sort of like, “I understand more about this thing than the client does and I can explain it clearly at the drop of a hat.” And so, you say, “Oh, okay, I see how that’s different.” And one of them is certainly elevated to the other, and that’s powerful.

Scott Mautz
It’s that specificity that sets you free, right, Pete? It forces you to engage in the discussion of what good versus great looks like which is why so many of us are not clear on what good or great looks like because we never had that discussion.

Pete Mockaitis
Yeah, absolutely. Well, so that was fun with priority-setting. Let’s hear another one because I think this is so important, and people are like, “Yeah, I know, I know.” But I think there’s maybe another layer of specificity we need to drill into. So, that’s priority-setting. Let’s hear another example.

Scott Mautz
Let’s keep going. Well, this one, maybe it’s too generic or whatever. But it’s one that I hear an awful lot on, “What does good leadership versus great leadership look like?” You and I, Pete, could debate this all day long but this is an example from an actual client of mine who they defined good leadership was doing the right things, always making the right choices on prioritization. Then they said great was, and I thought this was pretty wise, doing the right things at the right time for the right reason.

And the distinction was, if you just say, “Good leadership is doing the right things,” well, that means is that, in your mind, what you think is right in that time, in a tunnel, in a vacuum, in an echo chamber, “Yeah, we’re going to do the right things,” and they didn’t mean like, “Do the right thing morally.” They just meant, “Prioritize well.” But when you add on “at the right time, for the right reason,” that brings two different degrees of specificity to the table.

For the right reason, what they meant was they want leaders to be acting according to the company values and principles. Doing them at the right time meant they don’t want them to get ahead of themselves, they don’t want them to be making ridiculous decisions without the proper data, or they don’t want them to be waiting around forever to jump on an obvious opportunity. So, that’s straight from a client, I thought that was a pretty powerful and simple way to discern the two things.

Pete Mockaitis
Certainly. And as I think about the clarity, it would be awesome to have some particular examples from recent work, like, “Hey, for example, recently you did the right thing associated with this but it was not quite the right time because we were still waiting on this important thing.” And it’s like, “Oh, okay.” And so, then it’s extra crystal clear.

Scott Mautz
And the good news here, Pete, for today, is that I put together, I’ll mention this again at the end, I put together a toolkit for your listeners, and I’ll give the address for the toolkit at the end here when we’re done. But in the toolkit of free tools is going to be a completed good-to-great grid with probably 15 examples on different metrics of what good versus great looks like on leadership, priority-setting, risk taking, vision, you name it, that’ll be available for your audience.

Pete Mockaitis
Oh, cool. Thank you. Beautiful. Well, let’s see, we’ve covered some great stuff here. I also like to get your take on when I think about middle managers, when there is that tension, that up, down, sideways, all over the place, like how do you really get something done in a big organization? What are some of the best practices, insights, takeaways, in pulling that off?

Scott Mautz
Yeah, maybe this one will surprise you, maybe it won’t, and it’s tied to…I also wanted to offer up the best tip that I get for leading down in an organization when you have employees, and this is tied to your question. And this is the question I most often get, by far, for people, new managers of others, I bet you can even guess it, Pete, is, “How do I give feedback and do it well?” And we know that also correlates with productivity in an organization because every manager knows they have to give feedback, everybody knows that. When you’re a boss of others, that’s part of the job.

We’re wired to not do it well. And the ability to get things done, if you don’t want to just do it yourself and burn yourself out, it has to come, of course, through others. But if you want to do that well, you have to be able to correct and mold that and do that through feedback. So, the two things are intertwined.

And what I always tell people is, “The rules are pretty simple.” And I go deep into this in Leading from the Middle. But if you want to master feedback, Pete, here’s a couple of simple rules. You got to be specific. My grandpa used to say, “White bread ain’t nutritious.” Feedback is the same way. Meaning if it’s generic and bland, no one is going to get any value from it.

Pete Mockaitis
Take more initiative.

Scott Mautz
Yeah, right. That’s right. Right. If it’s more like whole grain bread, your feedback, if it’s filled with nutrients and it’s specific and granular, people are going to appreciate that and grow from that. Your feedback has to be sincere. If it comes from the heart, it sticks in the mind. It has to be calibrated. When you give people that feedback, if it’s corrective feedback, Pete, they’re going to assume the worst from it if you don’t put it in context.

For example, let’s say, Pete, I’m giving you feedback on your podcast, and I say, “You know, Pete…” I’m making this up, “…your microphone levels are always too low,” which is not true. You have incredible sound but let’s pretend I’m telling you that. Now, I could just leave it there and then you, as a podcaster, what you most likely are going to do, like most human beings, is take that to the worst place possible, “My mic levels are too low, which means I’m a loser, which means no one will listen to my podcast.”

Like, if I don’t calibrate you on that and say something like, “Now, Pete, where you are in your life in podcasting, it’s very normal to have your mic levels too low. Lots of podcasters make that mistake, so just work on getting the mic levels right.” Or, if I really want you to get the message, I got to calibrate you and say, “You know, Pete, you got to understand, if you don’t fix this right away, we’ve talked about this before, you won’t have a podcast show anymore.” Those are two different ways to calibrate the feedback.

And if you don’t provide that context, people will go to the worst possible scenario. Another important rule…

Pete Mockaitis
And to that.

Scott Mautz
Yeah, please. Go, yeah.

Pete Mockaitis
And I love it, we’re talking about specificity, it could really be potent if you say, “Hey, man, negative 20 to negative 16 LUFS is the standard. And if someone’s listening to your show, and then another show, they’re going to have to be fiddling with the volume, and that’s not a great listener experience.” And so, I can really see, like, “Oh, who cares? You just crank the volume. It’s all good.” It’s like, “Here’s kind of the implication of what that means, why it matters, and why we are even bothering to talk about it.”

And I think that’s huge too in terms of really, really hitting that. And you’re right, we can take it to the worst place possible, and if we’re not feeling like an artist and solely thinking like an engineer, “Out of specification, hmm, rectify,” then you can totally blow right past that, and now you realize you’ve devastated somebody.

Scott Mautz
That’s exactly right. And even, by the way, the last point on giving feedback, even if you have to give that kind of harsh piece of feedback, it can be devastating, like you say, Pete, if you don’t put the right context around it. You also have to remember, kind of the last straw I’ll share today is being proportionate about it. Research is now showing us very clearly, Pete, that for every one piece of corrective feedback you give somebody, you got to have five pieces of reinforcing and positive feedback.

Now, the exception to the rule is if you’ve been working with somebody forever one-on-one, and you have trust to the gills, filled, and you can say anything to each other, you probably don’t have to follow the five-to-one rule but that’s not most of us. It’s a pretty powerful thing to keep in mind in influencing down.

I have one power tip for leading across. You tell me if you want me to go there next or if you wanted to take a pause.

Pete Mockaitis
Let’s hear it, yeah.

Scott Mautz
Okay. So, because I promised I would give your listeners one tip up, down, and across, the final is across. How do you lead from the middle, Pete, when you don’t have authority over people but you want them to do what you want them to do? How do you do that with no formal authority? And to do that, I want to share the golden rule of influence, incredibly powerful. It’s what I branded it, and I first learned about the concept, the general concept from another author by the name of Dan Schwartz, and I took it and ran with it, and I think of it as a golden rule of influence because it’s so important.

And to teach that to your listeners, we’re going to do a little test with you right now, Pete. So, I want you, Pete, to think of somebody in your life that has been very influential, had a ton of influence over you, preferably in the professional range for now, but you didn’t report to them, they weren’t your boss. All right. So, let me know when you have that person roughly in mind.

Pete Mockaitis
I’ve got him.

Scott Mautz
Okay. Let’s take a test now. Did that person, were they so influential because they did any of these four things? Did they care, listen, give, and teach? How many of those four apply?

Pete Mockaitis
All four, yup.

Scott Mautz
That’s what we find out is usually the case. If you want to have influence over people, over whom you have no formal authority, Pete, you care, you listen, you give them something, you teach them something. I promise you that will be influential to them. And if you serve that, you don’t have to worry about the rule of reciprocity, that they will then give you what you need back, they’ll feel compelled. They’ll want to not on reciprocity, just out of the fact that so few people do those four things for their peers and for their teammates.

Pete Mockaitis
Yeah, that’s powerful especially in a world where there’s too much to do. And how do you choose? Well, if there’s someone that goes, “Hey, that guy is just awesome to me. They all look the same to me but it’s coming from someone who’s been great to me, I guess I’ll do that first.”

Scott Mautz
That’s well said, Pete. Well said. So, they have an up, down, and across, man. That’s just a few tips to help you lead from the middle.

Pete Mockaitis
Well, thank you. Well, let’s hear a few of your favorite things now. How about a favorite quote?

Scott Mautz
Oh, my favorite quote is probably “Life is 10% what happens to me and 90% how I react to it.” Love that from author Charles Swindoll.

Pete Mockaitis
And a favorite book?

Scott Mautz
My favorite book is, I’m not allowed to say my own, or I’m not going to because that’s just kind of ridiculous, but I have to admit I’m still a big fan of Good to Great by Jim Collins. It influenced the creation of the good-to-great grid I was talking about earlier, and I still find that to be a watermark, watershed book.

Pete Mockaitis
And a favorite habit?

Scott Mautz
Oh, my favorite habit, by far, is actually killing an old habit, which is it used to be that I would compare, too often, Pete, to make irrelevant comparisons to other human beings. We know that 10% of the human thought goes towards comparisons most often to other people and to irrelevant comparisons that don’t matter that force us to beat ourselves up. So, my favorite habit now is when I catch myself comparing to others, I simply say to myself, “The only comparison that matters is who I was yesterday and whether or not I’m becoming a better version of myself.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Scott Mautz
ScottMautz.com. And I mentioned before that I put together a toolkit for your listeners, Pete, to help them lead from the middle, to help them influence up, down, and across the organization. If they go to ScottMautz.com/freetools, that’s all one word, freetools with no space in between it, they can get that, all that valuable stuff – ScottMautz.com/freetools.

Pete Mockaitis
All right. Scott, this has been a treat. Thanks so much for coming on back and good luck with all your leading.

Scott Mautz
Right on. Thanks a lot, Pete. Thanks for what you do. It’s a great show.