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KF #16. Drives Engagement Archives - How to be Awesome at Your Job

1053: How to Create Win-Win Workplaces with Dr. Angela Jackson

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Dr. Angela Jackson reveals how practices that help employees thrive translate into enhanced business results.

You’ll Learn

  1. What’s really driving disengagement at work
  2. How the social contract of work has changed
  3. The best way to get your boss’ support 

About Angela

Dr. Angela Jackson, a Workplace Futurist and ESG expert, is at the forefront of reshaping the future of work. As a lecturer at Harvard University on leadership and organizational change and as the founder of Future Forward Strategies, a labor market intelligence and strategy firm, she collaborates with Fortune 500 companies, growth-stage startups, and policymakers, offering valuable research and insights into the ever-evolving landscape of work.

As a subject matter expert in the future of work and learning, Dr. Jackson is widely published in leading journals, including Fast Company, Fortune, Forbes, Newsweek, Harvard Business Review, and Stanford Social Innovation Review, and has spoken at numerous conferences, including the Economist, Wall Street Journal, and TED conferences. Her forthcoming book, The Win-Win Workplace: How Thriving Employees Drive Bottom-Line Success, releases on March 11, 2025. 

Resources Mentioned

Dr. Angela Jackson Interview Transcript

Pete Mockaitis
Angela, welcome.

Angela Jackson
Hey, Pete, thank you for having me.

Pete Mockaitis
Well, I’m excited to hear your wisdom, talking about “The Win-Win Workplace.” And I’d like for you to kick us off by sharing any particularly surprising, fascinating, counterintuitive discoveries you’ve made about us humans at work during the course of you putting this together.

Angela Jackson
So, the research that I do at Harvard University that really undergirds this book is really around what helps people thrive in the workplace. And just a simple one-liner that came out for me that was really surprising, that won’t be surprising to others, that at its base, people just want to know that they matter.

And that can be realized and seen in many different ways. And what we tried to do in “The Win-Win Workplace” book was to identify nine ways that, when people experience these strategies, these behaviors, that they feel like they matter at work.

Pete Mockaitis
I feel like we could talk for 40-ish minutes about that sentence alone, “We just want to feel like we matter.” So, can you maybe unpack that a little bit in terms of what are some work experiences that just say, “Wow, I feel like I matter a whole lot” versus some work experiences that are like, “Wow, I feel like I absolutely do not matter”?

Angela Jackson
Yeah, and I just want to be clear. A lot of my work, and I’ve looked at over 1700 companies, I’ve never met a CEO or a leadership team who said they don’t care about their employees. But what’s so fascinating is that when you go and ask rank-and-file employees, does the company care about them, you have upwards of 60% saying that they don’t. So, there’s this huge disconnect in between what employers, management teams, leaders, executive leaders think that they’re doing and what’s being actually felt.

And so, when we talk to like actual everyday workers, things that they said mattered to them was that, one, that there’s a recognition from their manager or from the company that they have a life outside of work, and that their life outside of work, their lived realities, really impacts their ability to show up engaged in work.

So, being very specific, if you think about, like, we’re all in this sandwich generation today where we have kids of our own, we have parents who are elderly, and we know the numbers of boomers who are retiring. And so, because of that, what we’re seeing more and more are that workers are asking for flexibility, not because they want to sit at home and twiddle their thumbs. It’s because they’re playing defense at all levels.

You know, how are you there for your parents, how are you there for your kids and showing up. And so, a bit of flexibility in saying to people, “Can I adjust your hours by coming in maybe a little bit late? Is there a one or two days that you can work from home?” To them, to employees, they told me that means that their employer actually sees them as a full human.

Pete Mockaitis
I hear you, yes. What’s intriguing is, with regard to the senior folks, you said they don’t say, “Our people don’t matter.” And yet, it is felt at 60% perhaps that it feels that way, that as though, “We don’t matter,” or, “They don’t care.” And it’s intriguing in terms of just like the mental processes at work. What’s behind that? Is it perhaps that the senior folks are just so fixated on the results and the pressure and bottom line and delivering, delivering, delivering, or what do you think is at the root of this?

Angela Jackson
Yeah, Pete, I think about this a lot and I talk about, in the book, we’ve got these win-win workplaces and we have this other phenomenon that I call zero-sum workplaces. And how I describe a zero-sum workplace are these are very traditional workplaces. They’re the ones that say, “You have to come into the office because I came in the office. And when I came in the office, this is the way I was mentored.”

So, it’s really anchoring what that leadership’s experience was. It doesn’t matter that they’ve been 20 or 30 years out of the rank and file. And so, it’s what we’re asking for is like a re-questioning and a re-imagining of the workplaces for this moment. And so, one is a lot of leaders are tied to nostalgia. They’ll tell you the great ways that they’ve been mentored and invested in and how they rose through the ranks. And so, it’s hard for them to reimagine how mentoring could happen, how development could happen at distance.

I was very fortunate early in my career. I worked for Nokia and we were a global firm, and I led teams that were based in Singapore, I had colleagues that were in the UK. I worked remotely 50% of the time and, because of the distance, because of the time zones, you really had to put trust in your people. And what I found as a manager is that if people weren’t doing their job, it became evident really quickly. But we shouldn’t penalize everyone because there are some people that might take advantage of a policy.

Pete Mockaitis
And what you said there really resonated in terms of, “Well, when I did this, it worked like this. Like, I had to hustle, to stay till midnight, to be abused verbally by higher-ups.” And it reminds me, we had a conversation with Rahaf Harfoush, who used the turn of phrase, performative suffering, which I thought was just perfect in terms of, like, “Whoa, well, we did it, and so look how much we suffered and we experienced the hardship and so, too, you must. And if not, something is going wrong, or it’s unfair, or I was cheated, or there’s something that ain’t right here.”

Angela Jackson
And people today have a different type of social contract with work. I’m Gen X, and I would think about what I was taught to do is you go into work, you put your head down, you get in before your boss, you leave later. And what you get in exchange for that is a good paycheck, right? Hopefully, a good paycheck.

What we’re seeing now when we’re looking at this next generation of workforce, many of them report, 42% said that they would take a pay cut if they could maybe work remotely, if they could have more flexibility. And what we’re seeing with all of the research is that people want purpose in their work. They’re willing to take less. Some of people want to go away from the big cities and want to be closer to home.

What I’m saying is there’s a very different calculation today than it was in previous generations. Gen X, the Boomers, you know, if we were born and raised like I was in Chicago, I was willing to go out to LA and go out to New York. Like, we’re willing to run and go wherever for that next milestone. And what we’re seeing with today’s generation, they’re not doing that.

The second thing is, I think about my grandfather who worked at a Chrysler factory, he was there for 40 years, he was part of a union, I was able to go to college because of that. That’s not the same social contract we have today.

So, you have everyday workers who are watching, mass layoffs, when we see that with government jobs that are typically the safest, people immediately think, “What’s in it for me? What’s in it for me to work at a job that could lay me off and I haven’t seen my kids in seven days because I’ve been traveling, because I’ve been going in late?”

And so, really, today when we think about employers and CEOs, they’re really thinking about, “What’s the value proposition that’s going to resonate most to employees today? That is how we’re going to keep people. That’s how we’re going to attract people.” And they’re actually putting a number on that.

So, by meeting their needs, reimagining their benefits, reimagining how people are trained and placed in their positions, they’re seeing lift on the financial side by implementing these practices. And I just think they’re going to be ever needed when we think about the climate now where no one’s hiring, right? Everyone is trying to do more with their incumbent workforce. Well, it becomes, “How do we keep them and keep them engaged, they’re not quiet-quitting?”

Pete Mockaitis
Oh, wow, there’s so much to dig into here. Let’s talk about the social contract in terms of just really articulating that in terms of the old world versus the new world.

You highlighted that job security is no longer a thing, that’s just kind of not around, and so that changes the calculus. Could you elaborate on your articulation of the social contract between executives and lower-level employees in the olden times versus the now times?

Angela Jackson
So, one, you would have, and I think about my parents, your parents, people would stay at their job 20 or 30 years, right? There was loyalty. There were pensions at the time. There was sharing in the success of the company. It was beneficial for people to stay. They were getting bonuses at that time. They had factories and unions that were looking out and making sure that people had benefits and that they could pay for the latest hospital bill or emergency bill.

And what we’re seeing today is that people still expect those things, when I say people, everyday workers. For example, there was this Edelman Trust Barometer that came out, and it said that when people think about where they should be up-skilled for the future or learn these new future work skills, generative AI, they’re looking to their employer for that.

Typically, in the past, employers did invest in training their people. What we’re seeing now is the shift that people are left on their own. And so, what does that mean when you are thinking that you’re a cog in the wheel, at any time your job could be eliminated? And maybe that’s not because sales are down, maybe sales are great. And we’ve seen that with a lot of the tech companies, but they want their share price to rise. So, they’ll just, again, let people go as a signal to the market that they’re being more efficient.

Those are things we didn’t hear about in the past when we talk about that social contract. You were let go because typically you were underperforming. Someone had, whether you disagreed or disagreed, they had a real rationale. It wasn’t because we’re trying to manipulate the stock market, for example. And also thinking about that social contract, the other thing was the stability that you had raises. And you know, there was more employee ownership. There were more pensions.

Right now, when you negotiate your wage, that’s the best that you’re going to do when you’re going in the door. Most people know that. And so, to get that next raise, right, even if you are awesome at your job, you have to go somewhere else. And what we’re seeing now are companies who are letting their best people go because of small things.

This return to office is becoming a big thing. We have A-players, and there was research by colleagues out of MIT, where companies are losing their A-players because there’s inflexibility. And what I always say to CEOs are, “A-players always have optionality. So, it may not be just in this moment, but they’ll have one foot out the door.”

Pete Mockaitis
So, as you sort of lay out the social contract before versus now, it seems kind of like the employee’s contract is just worse now than it was then, and the “compensation” to keep it fair-ish, is that it’s like, “Well, loyalty is no longer something employees bring to the table.” And it just seems like, “Why would they? That’s normal.” So, is that a fair characterization? If the social contract is worse, what are the employees…are they just kind of out of luck or is there a counterbalance on their side?

Angela Jackson
I absolutely think it’s a counterbalance. There’s a set of employers who are still interested in that contract, and they’re interested in centering what employees want. I’ll give you an example. A couple months ago, Spotify put a billboard in Times Square, and it said in substance, “We let our people work remote because we hire adults.” And some would say, “Okay, that’s cheeky and it’s cute, but why did they do that in Times Square?”

Well, if you look down the street from Times Square, you have JP Morgan Chase that is requiring people to come back in the office. And they know some of those people will leave. And what Spotify is trying to do is say, “We’re different.” And they’re using that to actually attract talent, get A-talent. And they’re seeing a tangible benefit.

When I connected with their CEO, he was saying, “We attribute our flexibility and our policies and our people policies with keeping our teams. We let them work from wherever they want in the world. We want them to pursue their passions. Why? Because we know that if they’re excited in their lives, that they’ll bring that excitement to work, if we can sustain that.”

And so, while it’s broken with certain companies, there are a set of these companies that I write about in that I call win-win workplaces are actually using this as their competitive advantage, this moment and this differentiation.

Pete Mockaitis
Now, so in this new contract, Spotify is bringing some things to the table with regard to flexibility, etc. They will still fire you readily because they’ve had rounds of layoffs and such, but they’re bringing some other goodies, such as the flexibility. And any other key things you’d highlight there?

Angela Jackson
I think it’s flexibility. I think it’s passion. When you talk to their employees, they’re passionate about what they do. And what gets exciting about that piece, is when you’ve got employees who are passionate about the mission, that they feel supported, what you’re building towards is what I call an ownership mindset.

And those are the employees, my research shows, are the stickiest, the most loyal. Like, they feel bought into what the company is doing and they want to go the extra mile. And it’s not just about the paycheck. It’s because that company matches up with their values, the way that they live their life. There’s not that gap, that air in between the two.

Pete Mockaitis
Certainly. It seems like there’s got to be something going on in terms of bought into the mission or purpose, or we’re having fun solving problems, or there are colleagues that were just a blast to be around who inspire and are fun. Are there any other key bits of value on the employee side that are really getting accentuated these days?

Angela Jackson
Yeah, the big one is around agency. And so, we have a number of companies, the most famous one is we think about Google and their 20% time off to pursue an interest or an innovation. We’re seeing more and more companies actually give their people time to tinker. And by that, I mean some of them are doing it in different ways.

They may bring a problem of practice to an ERG group or a group of employees, and say, “If you can come up with the ideas, all ideas are welcome.” And giving people funding and budget to actually work on some of these ideas. Coca-Cola bottlers, in North Carolina, is doing something very similar. They had a challenge around frontline workers and how we retain them. And so, they challenged a group of rank-and-file employees to come together and solve that problem.

And that was an acknowledgment that these people are closest to the problem. So, of course, they might have some loose solutions to solve it. And so, it’s innovations like that where people are bringing rank and file into the thinking of the company, into the challenges, and also giving them the agency to begin solving some of these problems.

Pete Mockaitis
And I like that a lot in terms of, like, the Coca-Cola bottling example, with the solving of the problems, because when I think about purpose, and maybe I just have too high a standard, but I don’t imagine, I guess it depends on how you define purpose, and I’d love for you to expand on this, that folks are saying, “I am deeply inspired at my core by the mission of getting sugar water into the hands of more and more people and growing the market share,” right?

Like, I don’t think that purpose sense in the Coca-Cola context specifically is resonating. So, when you say purpose, are you thinking about something with more, broader, with additional facets, or maybe it’s like, “Hey, know what, purpose isn’t going to be so much of a motivator in certain organizations. So instead, hopefully, we’ve got some of that autonomous problem-solving goodness to offer”?

Angela Jackson
Yeah, I love that. And I love your push on this too, Pete. Purpose means different things to different people. And so, say you’re at a Coca-Cola bottlers, for example. For them, the purpose is, “At my job, can I be really good at it? And do I have a company that’s investing in me? And do I feel like my work matters?”

So, that’s having purpose versus being at the front line and you’re feeling, you’re just a number. No one knows your name and what you do. You don’t know what you do, how that connects to the overall vision of the company. And that’s hard sometimes when you’re at the front lines. How do you connect that to the overall strategy and show that through line? So that’s one set of purpose.

Then you have the other set of purpose where, you use a Spotify, or I even use my job at Harvard. I love the research I do. It gives me a sense of purpose that I can work on research around workplaces that help connect people to better companies that are willing to invest in them. And so, really thinking about, like, this is something I’d probably do for free, that I would talk about. And you have a set of people who are just really connected to what the business is delivering, and they find deep value in that.

And I believe if you go to some of those employees, they’ll tell you why they’re excited to get up every day and go to work, what they’re learning, how they’re growing, being an international company. They’re doing a lot of exciting things within the company to keep their people engaged.

Pete Mockaitis
And I’d love it if you could share perhaps a favorite story of an organization you’ve seen really make a transformation or an about-face in terms of getting with the program to creating more of a win-win workplace?

Angela Jackson
One that just came to mind was a CEO of a fast casual restaurant. He brought in me and my research team because, again, with their frontline workers, they were having a challenge around getting them to take advantage of the benefits that the company offered.

And the CEO, he was so excited and proud of himself because he offered rank-and-file employees, access to the 401k plans, but he was perplexed because no one took advantage of it. And so, he called me in, and he’s like, “Dr. Angela, tell me, what does your research say about this? Like, I would have killed for a benefit like that.” And I said, “Well, I don’t know.” “Have you asked them?” And he hadn’t asked them.

And to his credit, fast forward, he did end up asking them. And what he learned from his rank-and-file kind of employees is that the 401k was great, people appreciated it, but they had more present-day issues that they needed help with.

Pete Mockaitis
That was my guess, it’s like, “I’m paycheck to paycheck. Saving for retirement would be nice, but that feels more like a luxury at the moment.”

Angela Jackson
“Will I be able to retire,” right? And that was it. And so, to his credit, he acknowledged that. We did the listening, and what he did was the money they had allocated for that, they put into a flexible fund so that employees would have choice about how they wanted to spend those dollars. So, they could spend it on caregiving. They could spend it on transportation. They could spend it on a massage for themselves in the area.

But what he was able to acknowledge, and when we went back and talked to employees, one thing that they told us when we asked that same question, “Do you think your employer cares about or give us some examples?” they start citing that they had some agency over how these funds were spent. And everyone spent them differently.

And what was so interesting that we found after we tracked where they spent the dollars, many of them spent them in their local community, with local small- and medium-sized businesses. So, not only was it great for these employees and giving a sense that this company was actually shoulder to shoulder with them in what they need today, they also felt good that this was money being driven in the community where the business does business.

And I’d say one thing is, when we talk to actual employees, they would say, “We’re appreciative for the 401k, but I’m so happy that I actually get choice. I feel like they really see me and understand me.” And again, all of this is around perception, when we talk about how we feel at work.

So, there’s intentions, and then there’s like how those intentions are received. And what I’m seeing with these win-win companies are they’re really keen on tracking how it’s being felt and experienced by the rank-and-file employees so that they actually get it right and not assuming that they know what’s best and what they want.

Pete Mockaitis
Oh, yes, that is, in my entrepreneurial journey, I have made that mistake numerous times, like, “People should want this because it’s cool,” as opposed to, “Well, do they actually?” and “You must ask.” So that’s handy. So, you lay out, in your book, “The Win-Win Workplace,” nine strategies for creating better workplaces. Could you share with us a favorite in terms of it just being tremendously transformational and high ROI? Like, “This is not that hard and yet it makes a world of a difference. So, come on, workplaces, everyone should just go ahead and do this.”

Angela Jackson
Yeah. And I have to say, a lot of this book, and what pleased me about it, is these are common sense things. And what we noticed with our conversations with leadership is that it’s harder to put them into place because what it really takes is, one, intention; two, and what we write about this in the book is a commitment to measuring this.

We do lots of things for people. We don’t ask their feedback on them. The second thing is we don’t measure if it’s effective. And this is a problem with a lot of the plans and trainings that we do in the world and, again, billions of dollars spent, but the outcomes, we’re not really seeing any of them. And so, what we’re asking companies to do in this moment is to reevaluate how you’re training people, how you’re developing people, and really think about what’s adding value for them and making sure that it’s actually adding value for the bottom line.

And these nine practices, in particular, they show a correlation to output, a lift on the financial side, and that’s really important because what we’re trying to do is move conversations around investing in people just as an expense or the charitable thing to do to, one, actually seeing it as a revenue driver.

Pete Mockaitis
Yeah, and I totally buy it in terms of, maybe if you could just specify the mechanism of action here, because it kind of seems like the extent to which people, human beings, are feeling good things, and able to take care of themselves, their lives, that which is important to them, their health, they are able to show up and be smart and creative and engaged and rocking and rolling. And so, that just seems intuitively commonsensically true, but it is kind of a trickier thing to measure.

Angela Jackson
It is and it isn’t. So, the one way that we’ve mapped out, and for this case study, we talk about the private equity firm Blackstone. They have hundreds of portfolio companies, and one thing that they did is they did their research across their portfolio companies. They saw that, investments in talent, they were able to map out an ROI.

And so, what we found were, and what they found were, investing in actually training people to manage people had an ROI. And how they mapped that was amongst retention. They did pulse surveys about frontline, “How did they feel about their managers? Would they recommend their managers?” And then what they were able to do in terms of some of the financial institutions that they looked at, they had measures, for example, on like cash on hand and assets under management.

They noticed that people, when the employees were happier and that they felt great about their manager, that some of their businesses had more assets under management and they had higher sales. And so, they were able to disaggregate that. And so, we tell employers, “Find two to three metrics that you think are key, that you think would show you the health of your employees.”

“Have those metrics on the same dashboard that you’re thinking about, ‘What’s our sales over this quarter? How many products have we produced? What services have we put out?’ And have those same three metrics? So, you should be looking at them. So, one, get a baseline. Two, think about the problem of practice or opportunity you see with your talent. Is it around training? Is it around training managers? Is it about reimagining benefits? Is it about like building your deep pipeline? And just think about what those two to three measurements are, and begin to measure them quarter over quarter.”

And again, it’s going to vary from company to company, but just once you have those three metrics, you’re going to have two measurements that you’d say, “If this is going right, this is how we know. This is the effect that it will have on the bottom line.”

So, it’s an art and a science, but it’s absolutely doable and it doesn’t have to be cumbersome. We’re not saying measure 20 different things. We’re saying, “What are the two to three people metrics that are most important to your business and the business model and the bottom line?”

Pete Mockaitis
This brings me back to one of my favorite consulting projects in which we were trying to reduce attrition at some call centers. And so, as a lowly analyst, my job was to create an actual tool that actually measured real attrition.

And so, I was creating this spreadsheet, and it was so fun because, like, every day or a couple days, more people said, “Oh, hey, can you add me to that daily list?” And so, it’s like I was the keeper of the real attrition numbers. And I had, I guess, my first professional audience, the email list was growing and growing and growing. And, sure enough, once they got engaged, there was real numbers, the excuses disappeared, and we got real about the interventions.

And we could see, in terms of more experienced representatives have a lower average handle time on the phone, resulting in more cost-effective solutions and answers to customers. And so, we could sort of see that line very clearly and it’s cool. Can you share with us, in terms of you mentioned higher sales or assets under management, can you connect the dots a little bit between “We did a thing and it made people happier, and somehow dollars came out the other side”?

Angela Jackson
Yeah, absolutely. So, there was a healthcare system, and what they were having issues with, with all healthcare systems across the country, is retaining talent. You have nursing shortage. You have frontline kind of worker shortage in healthcare. And so, what they did was implement two things that they did were great. One was a flexibility around scheduling.

So, many people who are listening and know healthcare, it’s one of those tenured issues. Like, if you’re the new nurse in, you get the worst shift. If you’re tenured, you get the better shift. They tried to, one, is just reimagine that, and be more equitable, and fair in their scheduling so that new nurses don’t always get the most terrible shifts, because what they found out through measuring it, that was actually burning them out.

They were able to reduce turnover with nurses by 10%. That was really significant because the average turnover they said of a nurse cost them $180,000. So, when you think about that across 3,000 nurses, that’s real dollars and cents that they were able just, by tweaking the schedule and understanding they started with listening, trying to understand “What were the barriers? Why were people leaving? And what would make them stay?”

Two, they knew what their baseline is. And then, three, they got real about what you said, the cost of attrition. I was surprised with my number of companies that how many of them didn’t have a real grasp on the cost of attrition. So, most people might think attrition is just the person leaving their job. Attrition is also the time that you spent finding that person, the time that you spent training them over the years, the value that they had.

And now it’s the cost you need to find someone else and to train them, and they’re not going to be as good as the person who’s been there for four or five years because it takes that onboarding time and getting up to productive speed.

The second thing this healthcare center did, and we found, they found that one thing in common is that people wanted training. And so, what they begin doing is offering training benefits. If it was anything related to a person’s job that they wanted to learn, or if they wanted to go back to get their degree, they were giving them a pool of funds. And they watched, of the people who took advantage of this training, how longer they stayed versus others.

The people who took advantage of training stayed 30% longer. And, again, in a healthcare field where tenure actually really matters, people get better at their jobs and costs are going up when you’re trying to replace talent, like 30% longer became very substantial to their bottom line. And so, they reinvested those dollars into more training, more internship, and just doubling down on what the nurses and other healthcare providers said they needed.

Pete Mockaitis
And, Angela, I’d love your take, if we could shift gears for a moment away from the executive strategic level, to, let’s say you are an individual contributor listening to this and saying, “Okay, that sounds really cool. I’d like some of these goodies,” do you have any pro tips on how we can make the case for whatever it is that we think would help us to flourish?

It sounds like we’ve got a clear situation along the lines of getting some numbers and a financial ROI case to be made? What are some of your other pro tips for folks who find themselves in that position?

Angela Jackson
I think the biggest thing you can do to be awesome at your job is to know your value. You need to understand how you add value in ways that line up with the business and the business strategy.

So, for one, every company that I’m out talking to now, they’re thinking about their generative AI strategy. This is new for everyone. And what a rank-and-file person who’s working, you know your job intimately, you’re an expert at your job, you should be thinking about how do you add value with the new technology? How are you saving money? How are you saving time? How are you being more productive? And have an analysis on that.

When you go in and you’re talking to your manager, the second thing you need to do is speak their language. And so, going in and knowing how you’ve been more productive, what you’ve added in your value, and talking about that in terms, starting with that, and then telling your manager or leadership who you’re in front of, what they can do to help you be even more efficient.

So, you’re really couching it in it’s in their best interest to do this. You’re saying, “I’m an A player. This is what I’ve delivered. And from my job, I’ve noticed if I could get XYZ support, I could be even more productive.”

So, for example, I’m in Boston. We have the worst traffic in the country. And so, what I saw one employee do, she went in and instead of saying, “I want more flexibility to work,” she’d say, “You know, this is what I produced last year, but I did notice that I spent four hours,” her commute was two hours back and forth, “in traffic.”

“I think that if I could leave and show up to work either flexible 6:00 a.m. and get off earlier, come in late, that I could be more productive. I could also be more productive if I could have one day of non-commute time.” Laying it out like that, she got a great response because you’re leading on with curiosity, you’re coming in with data, and again, you’re centering what matters most to them and helping you, you’re helping them help you help them.

Pete Mockaitis
Is that a movie, “Help me help you help them”? That’s good. Well, Angela, tell me any other key things you want to make sure to mention before we hear about some of your favorite things?

Angela Jackson
Yeah, I think the biggest thing, and I just want to just double down on the point I just made, in this time and in this moment, particularly, we have to advocate for ourselves. I think about people who are in jobs today who have ideas on how to improve the company, how they can be more productive. Make sure you’re communicating those to your direct manager. Make sure that you’re getting face time with a more senior management. Make it your business to do that. People need to know you exist.

I’ll give you an example. I have a very dear friend that was in DC and she was part of the latest rounds and cuts at the IRS, and she’s a tax attorney. And she goes, “You know, for a time I didn’t even have a manager for months.” And I told her, “I wish I would have known, because if you can’t find the person who manages you, or if they’re not paying attention, you need to find the next person up the rung to do that.”

And then, two, these strategies give you that economic case and argument. And so, once you make it to your employer, they may respond favorably, they may not. I always say that’s data. If they’re not giving you what you need, there’s a host of employers who are looking for people like you, who are adding value, and who are thinking differently. So, I’d say be on the lookout for those employers and also bring the ways that you’ve been adding. Lead with the ways that you’re adding value when you speak to them.

Pete Mockaitis
All right. Now could you share with us a favorite quote, something you find inspiring?

Angela Jackson
“Whatever you can, do, and whatever you do, do it to the best.” And that’s one of the Goethe quotes. And then I love this other one by Howard Thurman, and I actually just write it in my book.

It says, “Whatever you want to do in the world, do something that lights you up because the world needs more people who are lit up.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Angela Jackson
Oh, gosh, my favorite one was putting up a worker advisory board. We had 200 workers from across the U.S., red states, blue states, across different sectors, and really worked with them to help place them in jobs that were impacted by the pandemic, and we’re able to study what happened to them once they were placed in the jobs.

And that actually became the research that undergirds the book. You know, we found somewhere in these, what we now call win-win workplaces, and the others were in what we call a zero-sum where people didn’t want to work there. They were quitting. They weren’t staying. They had regular turnover. And just really understood that the difference between the workplaces were these nine strategies, how they were investing in their people.

Pete Mockaitis
So, as we contrast a win-win workplace versus a zero-sum workplace, could you give us a couple telltale signs, maybe it’s a number or a metric, or maybe it’s a vibe that’s like, “Okay, yeah, this sounds like what a win-win workplace is versus this sounds like what a zero-sum workplace is”?

Angela Jackson
So, I’ll give you an example of one and it just popped in my mind. So, a few weeks ago, some of your listeners may have seen Jamie Dimon at JP Morgan Chase. They had a town hall meeting. They invited all of their employees to ask questions.

One brave soul, he stood up, and he asked this question around the return-to-work policy to Jamie Diamond. I think Jamie would say it wasn’t his best day. He totally went off. And then the person went back to their desk, and their direct manager said, “I can’t believe you asked that question. You’re fired.”

Pete Mockaitis
Oh, really?

Angela Jackson
Oh, really.

Pete Mockaitis
I didn’t know that part of the story. Okay.

Angela Jackson
Yeah, let me tell you more about it.

Pete Mockaitis
Keep going.

Angela Jackson
So, Jamie Dimon didn’t, I’m sure, and I’m certain that Jamie didn’t say to that manager, “Fire him for asking that question,” but what that manager was operating on is that zero-sum workplace. That zero-sum workplace means if you say anything that ticks off the big boss, you are gone. No questions asked. It doesn’t matter what you’ve done, right?

And what that did in that moment, you know, they subsequently told him he could keep his job. And so, the person stayed there, but you have to think about all of the thousands of people who were watching that moment. We say centering worker voice and these town halls are important, but as leaders, how we show up in those spaces really matter and it builds or decreases psychological safety. Like, who’s going to ask the next question that they think, might think, might tick off Jamie? Probably it’s not coming anytime soon.

The second is, “How do we train our managers differently,” right? This manager had an old-school frame, and if he had been actually trained, knew the policies and procedures, had talked to someone and got advice, that person wouldn’t have lost their job, and I wouldn’t be able to tell this story today, which is not the best shining example of JP Morgan Chase.

Pete Mockaitis
Well, that’s just…I am shocked at that notion. It’s about as antithetical to psychological safety as you can get, “You said a thing we didn’t like, so you’re fired.” It’s like, “Okay, well, good luck getting any kind of creativity or quality constructive friction in conversation that leads to goodness if that’s the vibe that we’re all keenly aware of here.”

Angela Jackson
Yeah, and you’re being invited into a town hall, right? And so, this is why we talked about that disconnect. Companies spend billions of dollars on saying that they listen to their people, but it’s not felt. Those are just one of those moments, “You invite me in to listen. You ask for my advice and then you blow up.”

Pete Mockaitis
Yeah.

Angela Jackson
And so, that’s a classic. There’s many more samples and flavors of that zero-sum workplace. I’m sure what your listeners can listen and lean in on how that looks like. Like, we’ve all had the bad bosses, but it becomes the norm, right? And that’s really unfortunate because instead of operating out of creativity, there’s a lot of fear. And in general, there’s a lot of anxiety in the world today. When you’re bringing that in the world of work, it just becomes closer to home.

Pete Mockaitis
All right. And a favorite book?

Angela Jackson
I think my biggest one is “Outrageous Openness” And it’s just around being open to what’s happening in the world, being curious and outreaching.

Pete Mockaitis
All right. And a favorite tool?

Angela Jackson
Right now, my favorite tool, honestly, is ChatGPT. And can I tell you why?

Pete Mockaitis
Yes.

Angela Jackson
When we talk about being productive, some people have zero inbox, I’ve not gotten there yet. But it helps me be more productive with my responses and doing it in a more timely fashion.

Pete Mockaitis
Well, I’m a huge fan of the Superhuman email app, and they’ve incorporated some AI features that I’m genuinely impressed. It can now clearly label podcast pitch in all of my incoming emails. And so, I can just very quickly go, “Hmm, forward, forward, forward, forward, forward, so my producers get those fast.” It’s like, “Okay, well, that’s 90 emails out of my inbox in about three minutes. That felt pretty productive. What else?”

Angela Jackson
And don’t you feel good at the end of the day? You’re like, “I’ve done my job. I’m not the bottleneck.” It’s like playing tennis, you know, get the ball over the net.

Pete Mockaitis
Totally. And a favorite habit?

Angela Jackson
My favorite habit is meditating. Every morning, I don’t do it for long, I’m not one of those gurus. I do about five minutes. I get clear on the day. I say what I’m grateful for from the day before and it actually centers me to have a better day.

Pete Mockaitis
Okay. And is there a key nugget you share that really connects and resonates with folks that you’re known for?

Angela Jackson
The time to make friends is before you need them.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Angela Jackson
So, they can go more in the book, they can go to ReadWinWinWorkplace.com. Also, I’d love to share with your listeners. We’re doing our first summit on “The Win-Win Workplace.” We’ve got 80 employers who are actually practicing these principles and using these strategies to see their ROI. We’re doing that in Chicago on May 5th and 6th, and it’s open to everyone. I say employers, managers come, but even people who are looking for their next opportunity, these are the employers you want to be in front of. They’ll be in that room. And you can go to WinWinSummit.org for that.

Pete Mockaitis
All right. Angela, this is fun. Thank you.

Angela Jackson
Pete, thank you again for having me. I appreciate it.

1047: How to Reignite Purpose, Happiness, and Motivation at Work with Jennifer Moss

By | Podcasts | One Comment

Jennifer Moss gets to the heart of why so many are dissatisfied at work—and what we can do about it.

You’ll Learn

  1. The driving force behind our unhappiness at work
  2. 20-minute practices that rebuild hope and morale
  3. Why remote work isn’t the culprit for loneliness—and what is

About Jennifer

Jennifer Moss specializes in future-focused leadership development, expertly balancing employee well-being with performance. As an award-winning writer and internationally acclaimed keynote speaker, she specializes in transforming workplace culture using data-driven leadership strategies. She writes for Harvard Business Review, sat on the United Nations’ Global Happiness Council, was named to the Thinkers50 radar, and has been featured in The New York Times, The Wall Street Journal, CNBC, CNN, Marketplace, TIME, Fortune, Fast Company, and more. Her book The Burnout Epidemic tackled employee burnout and was among Thinkers50’s “10 Best New Management Books for 2022.”

Resources Mentioned

Thank You, Sponsors!

Jennifer Moss Interview Transcript

Pete Mockaitis
Jen, welcome back.

Jennifer Moss
I’m so glad to be back. It’s been a while.

Pete Mockaitis
It sure has. Eight whole years. Boy, a lot could happen in that timeframe. Can you share with us something transformational you’ve learned over the last eight years?

Jennifer Moss
As I’ve gotten older and I think become a little bit more, aware that change takes a really long time to happen, and you sometimes move sideways, and you move backwards.

And yet there has been, when I look back to when I first wrote Unlocking Happiness at Work, and now Why Are We Here, there has been some real advancement in the discussion around happiness and well-being at work and that’s a positive thing that I think has been really impactful on me and my level of hope for the future.

Pete Mockaitis
All right. Hope is good. We like hope. More of that, please. So, tell us, in your book, Why Are We Here?: Creating a Work Culture Everyone Wants, any particularly fascinating discoveries you’ve made along the way?

Jennifer Moss
There is just such brilliant research going on out there that’s been untapped and we need to spend more time, I think, with our academic partners in workplaces because it’s just so necessary to learn that there are ways that we can actually improve the workforce.

And I broke the book out into these three parts, the foundations, which is really hope, purpose, and community, and then I go into the second part, which is all of these unbelievable shifts that have happened at work in the last five years that feel like we’re in the multiverse of work. This isn’t the future of work. It’s the multiverse of work. And it really is dealing with AI and the rapid evolution of technology and generational bias and how that’s polarized the workforce. And then also just flexibility now, a right not a perk.

And so, I talk about that from a sense of compassionate leadership and leaders having a sense of openness as a leader, and really around understanding freedom. And then the third part is how we’re going to get there as a collective, and that’s belonging and recognition. And so, this, for me, across the board, every single chapter was this real understanding of the psychological barriers that we’re all facing as human beings that keep us from feeling and behaving with those kinds of traits. And so, it was a lot of learning and a lot of self-discovery too, as a leader myself.

Pete Mockaitis
Well, there’s a lot of rich stuff to dig into here. Thank you. Can you tell us, in terms of the academic community, sort of researchers doing studies and publishing them in journals, is there a particular discovery or thing that is well understood amongst academics looking at this stuff, that is generally not at all, or not frequently, implemented in the real world?

Jennifer Moss
Yes, and, one, is I would say it’s the first chapter, which is really interesting because today Gallup just put a note, basically, that hope is what every single organization needs to be fostering to be able to build out a future-ready organization, and it is the first chapter of my book. And, actually, John Clifton was interviewed, and he’s the CEO of Gallup, and talked about kind of the book and the importance of the book, and I think it’s because he had been seeing this hope need and this loss of hope inside of organizations.

And the thing is we constantly say in leadership, “Hope isn’t a strategy, and we can’t make hope a strategy.” And the thing is that leaders are getting that completely wrong. When I interviewed senior leaders in the military, they said hope is their only strategy. They always make hope foundational to the mission because how is anyone going to put their life on the line if they don’t have hope that they’re going to be able to achieve the end goal?

And so, in the book, I talk about how practical it is to build hope. It’s easier than building empathy and almost any other trait because it’s really, it’s tactical and you build it through these small incremental settings of goals, having the agency and the support to get to those goals, and then creating plan Bs and plan Cs so that if one plan to your goal fails, you have another plan as a backup.

And so, I talk about how we can do this, like 20 minutes every single week can build cognitive hope in an organization. It’s not hard, and I think that it’s been easy to put it off as something that’s simple and too simple to be valuable, and instead, it’s actually so needed right now.

Pete Mockaitis
Okay. Well, so hope, we need it, got to have it, are missing it. Can you define, specifically, what do we mean by hope?

Jennifer Moss
Hope right now is this kind of key trait that we need to get people to feel like they can see themselves inside of society, writ large, but also inside of our organizations. If you don’t have hope, you feel disconnected from the mission because you don’t see yourself as part of the future. You also have anxiety around things that are new. AI, for example, if you see yourself as becoming obsolete, and you don’t have hope that you are part of that picture of an organization, you disengage, you’re less productive.

Hopelessness makes you have to be in a survivor state every day and you’re not thriving so you’re not actually thinking about the future, which is what we need right now. We’re just moving so quickly that if we don’t have a future perspective in our organizations, and people are in just survivor mode every day, we’re going to see attrition or we’re going to see what Gallup calls the Great Detachment, which people are at work, but they’re extremely unhappy, they’re actively disengaged, and they’re actually spending time trying to get other people to be as unhappy as they are, which creates a social contagion and it’s really unhealthy.

Pete Mockaitis
Understood. So, hope, very important. And so, what exactly is hope?

Jennifer Moss
Hope is a sense of feeling that you are encouraged by the future, that you see that yourself in the future, that you feel like you have a legacy, that you have a sense of mattering and meaning in the world, that the world itself cares about you, that the world itself is safe, and you feel psychologically safe in it. Hope comes a lot with a sense of community. So, you believe that there are people there for you in a time of need.

Whether it’s actually tested or not, it’s a perception that you have social support, and that’s a big part of a sense of hopefulness inside of your community, inside of society, and your place inside the world.

Pete Mockaitis
Okay. So, I’m hearing that hope is a belief, and it seems to encompass a lot of things. Could you tell me in one sentence, how are we defining hope in this context?

Jennifer Moss
I think I just described it, but, yeah, hope is…

Pete Mockaitis
Yeah, I guess it’s like a lot of things, but like what is the umbrella that is encompassing all of those things?

Jennifer Moss
Hope is a sense that everything is going to be all right.

Pete Mockaitis
Okay, cool. A sense that everything’s going to be all right. And so, then we’ve sort of already gotten a sneak peek at some of those segments there. And so, within everything being all rightness, there’s a component associated with the future, like what will unfold. There’s a component associated with community and people and relationships, like I feel a sense of comfort and belonging in their midst. And I guess, are those the key pillars? Or, what would be the subcomponents of this belief?

Jennifer Moss
I mean, you just listed really all of what those subcomponents are to hope. But I think the important part right now to, I think, for us to focus on is the fact that we have a high rate of hopelessness inside of our world right now.

Globally, the sense of hope is significantly reduced. And that’s because we have moved from a state of the pandemic being a crisis, but we’re in poly-crisis right now, which is a cluster of crises that have all come together to make each crisis actually worse than if it was individually on its own. And so, that poly-crisis, that sense of always feeling uncertain, that fluidity of our lives and never feeling on solid ground, that is creating a lot of questioning.

This is why I wrote the book Why Are We Here? because people are feeling like a lot of “what’s the point-ism?” And you feel that if you don’t have a sense of hope that you are doing something that actually is going to make a difference, that the belief systems that you had and the infrastructure that you trusted is going to stay a trustworthy institution. And our hope is being eroded by a lot of the issues around the world and poly-crisis and this political instability, and that is eroding our connection to each other and our sense of who we are as human beings.

I mean, progress and cooperation are a big part of what make humans, humans, and successful. And we’re not going to feel cooperative if we haven’t felt hopeful that there’s a reason for it. And hope gives you a reason for being, and without that, we lose progress, we lose innovation, we lose a sense of societal congruency, which is, I think, one of the biggest problems that we’re seeing right now is this real separation and disconnectedness amongst people today.

Pete Mockaitis
Yeah, it’s a cluster all right, Jen. Poly-crisis, that’s a good turn of a phrase. I hear you in that when there’s multiple things, it does really feel greater than the sum of its parts, like, “Let’s worry about one thing, and take your pick, politics, climate change, my economic footing, AI is going to take away my job, like, fill in the blank.”

And then if you have multiple, you can just leap from crisis to crisis and really dwell in it. And once one gets boring for your brain, oh, not to worry, we can anxiously stew and ruminate on another one. I served up right for you. So, a cluster, indeed. And so, the “What’s the point?” I think that really hits it for me.

And I was grilling you a few times on the precise definition of hope, it’s like I think the “what’s the point-ness” really does feel, at an emotional gut level, like the vibe, the experiential definition of hopelessness. And then I guess if we take the opposite of that, it’s like, “Well, what’s the point?” I mean, like, “Hey, we’re making a cool thing happen with people we care about to make things better for all of us and a group of folks that we’re serving. That’s the point. So, we’re going to get after that, and that feels pretty good to our just basic human longings for progress and cooperation.”

Jennifer Moss
Yeah, and if people feel like everything they’re working on is some sort of pipe dream that’s not going to be realized, you can imagine inside of organizations that want to build new things and get people excited about new innovations. productizations of cool stuff that it just will, you know, it just makes people feel like, “Why bother? If I’m going to see this thing through and at the end, it’s just not going to actually matter or it’s not going to affect any change.”

And when you look at the data around people that have a sense of purpose and their goals being realized, it’s such a different type of mentality and level of performance in an employee. If you feel like, “Okay, I have leadership that’s going to see my project through, they support me, they give me the resources, and then they’re going to amplify it or use it,” you’re much more eager to try new things and experiment and put yourself at risk.

You’re not going to see that if people feel like they’re constantly in this rotation of projects that never actually end up going anywhere, or that the organization is only building something that isn’t going to improve the world. You see so many Gen Z’s attracted to organizations with purpose, they feel tied to the end goals, and they’re rejecting organizations that don’t foster that.

And so, we need to be able to recognize that when there’s hopelessness, people are seeking hope, so they’re going to be more even more inclined to be attracted to companies and work that support that sense of purpose.

Pete Mockaitis
And you said there’s a 20-minute practice that builds hope. What is it?

Jennifer Moss
Well, and I keep saying, like, culture can be built in 20 minutes or less, and middle managers play a huge role in that, and hope can be built just through this idea of setting a goal and having a manager and the organization support you getting to that goal without micromanaging you or making it about hours worked, not the goal itself. Like, the productivity measure shouldn’t even be relevant here. And then having people come up with different pathways to getting there.

This is Snyder’s theory of hope and it’s really applicable in the workforce. You see Google with their OKRs they’re really looking at, and the way that they do goal setting within the organization. It really is peer supported. They co-create their goals. They talk about it transparently with the organization so people can support. There’s a lot of support for continuing development to hit those goals. Those goals are challenging enough, but not so challenging that you can never actually achieve them, so you’re always building hope.

And it’s also that you have milestones, so you’re celebrating along the way, instead of it being like, “Oh, we sold a million-dollar, you know, whatever product,” or, “Landed a client,” and/or, “The project is finally done after three years and then we finally celebrate.” It’s about incrementally reminding people that they’re hitting milestones, which builds cognitive hope. So again, it’s just weekly and then incrementally, and then over time it really does change the atmosphere of innovation inside of these organizations that obviously are known for their innovative thinking.

Pete Mockaitis
Well, yeah, this is resonating. And it just sounds like we’ve had previous guests talk about the intrinsic motivators of play, like it is fun to solve problems. You feel like you’re actually getting to use your brain. And some people pay good money for the pleasure of solving problems with video games or whatever, they’re at kind of escape rooms, activities that they’re into.

So, could you tell us a story about a team that had a cool shift in terms of they were doing things the hopeless way, and they made some changes, they started doing some things hopefully, and cool results unfolded?

Jennifer Moss
Well, I go back to Atlassian, who’s a great example of distributed workforce, and they just do things really well. They were finding that people were not using the space, and they were dealing with a sense of loneliness, and they started to test, “How do we make it so that people feel excited and that they’re inspired by the organization?”

And they started their hackathons as one, where everyone comes to the table once a quarter, and they just play and do cool things, and everyone’s so excited about it, and that really has led to some incredible innovations, but, plus, it also created this other part of the hope strategy is that they were bringing people together. And there was another part of, again, that these satellite offices were, now they’re 91% occupied in an, interestingly, fully remote workforce.

They have all this in-person time, and they realized, “Okay. Well, at this point, we’re not necessarily giving people a sense of their product or their work being seen.” So, they started this togetherness focus and started to have people go and work in other offices, and really championed and supported people actually going and spending a week with a peer in another market. So, at any one time in New York, 50% of the office is occupied by people from around the entire organization.

And in these environments, they also are bringing CEOs and C-level executives to come into these spaces, so there’s an opportunity for everyone’s ideas to be seen, which makes you feel like, “I’m not just doing things in a vacuum. I actually am being evaluated and supported by some of the senior people around the organization.”

And so, they’ve done a really great job of pushing back on this idea that you can’t have remote workers be cohesive or have friendships or it’s just always loneliness for those people working remotely. They totally bucked that myth. And they do that by building up their workforce to still feel like when you’re together, it’s not about distraction, it’s about getting what they call “getting s**t done,” that’s their motto. And you go in the office to still get s**t done, but you are also focusing on building a sense of pride in the work that you do, and for others to see what you’re working on.

Pete Mockaitis
That is so cool and fun, and that just lights me up in terms of whenever there’s just a beautiful win-win in terms of people experience, as well as organizational functioning and profitability. And, like, building the remote offices, I’m sure like, from one frame of reference, I imagine there is a finance employee somewhere at the spreadsheet, saying, “No, no, no, no, this is not net present value positive for these funds into this purpose.” Because it can be hard to see a measure. Well, what is the value of people feeling like they’re seen, and like they belong, and like they have friends, and the engagement and reduced attrition that comes with it? It’s hard to quantify.

But I recall, and I just sort of thought Bain was really nice to us with regard to some of the investments they made. Like, you could just transfer to another office in the world for six months, and I was like, “Oh, that’s kind of cool of them. How generous.” And maybe there’s a part of that, but, really, it was a deliberate move to facilitate best practice sharing across the worldwide network.

Jennifer Moss
I love what you’re saying because I’ve been, for many years, an advocate of spending money on making sure that people get to see each other and investing in that travel spend. I mean, right now, we’re supposed to be saving money on our commercial real estate, hopefully, the people that have downsized. Why aren’t we moving people around so that we can get them to see each other?

Because one of the things in the book that I learned is that we have this real shift in the last five years where people used to see other people in their organization. They used to make friends with people because you talked about your kids’ baseball team, or you were friends because you like the same type of movies. And it would create these ad hoc kind of outside of work relationships so we move from these simplex relationships, which are just transactional to multiplex relationships, which include knowing about each other.

And since the pandemic, we are really much more focused on simplex relationships, it’s much more transactional, and a lot of that has to do with the fact that we’re only seeing our team. And I’ve heard this across the board in my interviews, “I just feel like I only know my team. I don’t know anyone else in the organization. We’re so siloed.” And that was already problematic, but there were ways that we fixed that by just creating opportunities to meet and connect.

And so, it doesn’t need to be five days in the office. Lots of data shows that’s actually counter to cohesion, but it is concentrated focus on getting real time with each other, that has more meaning and develops these multiplex relationships. And we’re not doing that very well, so we just blame it on it being remote work that’s created loneliness. But it’s actually so much more complex than that, but the solutions are much easier than people think. And it isn’t just like, “Yeah, that strategy of forcing everyone back through return to office mandates.”

Pete Mockaitis
Okay. Well, a couple follow-ups there. Five days in the office is counter to cohesion. What is optimal for cohesion?

Jennifer Moss
Well, Gallup says one to two days in the office per week and then you have others that say, I mean, hybrid is optimal if hybrid is done right. I mean, Mark Ma, from University of Pittsburgh, and Nick Bloom from Stanford, they’ve done lots of lots of research and found that, from a purely capitalist standpoint, the most financially viable is hybrid. People feel like that’s an okay meet in the middle.

And that five days a week, it ends up, actually, making people feel less connected, they’re more resentful to the organization and feeling less loyal, so they don’t invest in relationships in the same way. We also see organizations that have been focused on return to office mandates tend to also, as part of their kind of work personas, they’re overworking and there’s a lot of burn out there. And when you’re burned out, you also don’t really want to hang out after work or spend a lot of time chit-chatting. You feel like that 20 minutes of just having lunch every week could mean an extra hour in your pajamas at 11 o’clock at night so you avoid it.

And so, we’re seeing a lot of data that shows that that’s not great.

And fully remote is not great either in many ways. Some organizations, like Atlassian and others do it well, but from a purely capitalist standpoint, it is kind of that Goldilocks zone where there’s a little bit of both. But ones that are most successful are like the ones like Microsoft where it’s 50% of your time, not Tuesday, Wednesday, Thursday. It’s sort of fluid, and managers get to say, “Hey, let’s talk about what makes sense.”

They have moments that matter, which is like, you know, an onboarding or a project that they really want to work on, or some specific reason why you’re in it together, but that can be fluid from week to week. And so, that kind of autonomy but a little bit of time together that’s used in a better way is where we see higher cohesion and happier workers.

Pete Mockaitis
Okay. Well, we talked about hope a lot, but you actually mentioned eight areas for folks to address. Could you give us the quick one sentence, what do you mean by this area, and then maybe one quick tip for giving that a boost?

Jennifer Moss
So, purpose is the second chapter. I was able to talk with Adam Grant. He and I are really aligned on this idea of that leaders get this purpose wrong. It’s like part of the mission statement, your values and your purpose, and it’s always tied to this big grand mission statement. But no one really cares about that unless you’re in this executive group. There’s about 20% at the highest level that really feel connected to the purpose. Most people just want to tie their daily values to work.

So, one of the things that we recommend is that leaders of their teams have this one meeting every single week. And I know we’re meeting fatigued, but it’s 20 minutes, again 20 minutes to fix culture, and it’s a non-work-related check-in. You ask, “What lit you up this week? What stressed you out?” and everyone goes around and talks about that. And then, “What can we do to make next week easier?”

Because purpose really is about, “Does the thing I do every day, even the tedious and boring things that I do every day, do they matter? Does anyone care about it?” And if that’s connected to who you are and you feel good about it, you feel like you have purpose. And so, “What lights you up?” that’s like pure magic for managers to motivate. You know, “Okay, now I know you like this. Now that makes you excited. Oh, let’s try to create some of that thinking and fuel your work with that.”

And then, “What stresses you out?” that’s how you prevent burnout. That’s how you make sure that someone saying they haven’t slept every single time you ask them this question or they’re not sleeping, you can dig into it. Then you have managers as mental health conduits, not professionals, and they’re just able to get to it.

And then, “What can we do for each other to make next week easier?” builds that sense of shared goal-setting and helping each other and quick wins, which also builds cognitive hope. And it really, from the interventions where we’ve tried this, it’s really done incredible shifts in morale. And so, I think, like, that’s purpose and why I really feel like that’s a key critical thing that we should be working on.

Pete Mockaitis
And community?

Jennifer Moss
Community is just we’re all lonely. We need to have friends again. And the way that we’re seeking out friendships right now are based on accountability and conscientiousness. It’s a huge switch from pre-pandemic, where we were looking at shared interests, likeability, someone made you laugh, but now it’s like, “Can you get your job done because that’s all I care about?” And so, we need to bring rituals back.

We used to have what is called, I think, before it was called forced fun. And we don’t want forced fun, but we want rituals because that’s how you build social contagions, and people feel like going to work isn’t just like going to school without our gym or recess. It’s super boring right now. So, building friendships through rituals.

And then when we look at solving the big problems, compassion is how we, as leaders, address AI anxiety. We have to understand that there’s a lot of people, especially our younger cohort, one in two are feeling AI anxiety, which Gallup calls FOBO, fear of becoming obsolete. And so, compassion is how we do that because empathy is listening, compassion is taking that listening and putting it into action.

And then when it comes to really looking at openness, if we create openness, this is going to solve that generational divide that we have right now. A lot of mature workers say, “I don’t fit into this workforce. Like, this is not at all my philosophy, and I don’t really want to worry about obsolescence in my final years of work.” So, we’re seeing them, a lot of mature workers leave early, and I think that’s actually going to be a major labor force catastrophe if we’re not careful with that group.

And young people are just opting out. So, we need to stop this hyperbolic, “Boomers can’t Google, and they’re micromanaging,” or, “Gen Z’s are lazy and entitled, and they’d afford a home if they just stop buying avocado toast.” That, to me, is just like, people think it’s funny, and, actually, it’s creating a real sense of ageism at work.

Pete Mockaitis
Well, yeah, so you’re saying, in both directions.

Jennifer Moss
In both directions.

Pete Mockaitis
So, the Millennials think that the Boomer is an idiot who can’t Google, and the Boomer thinks that the youngsters are irresponsibly burning their cash. Whereas, like, there are realities associated with, like, affordability is harder now. And then on the other side, it’s like, “Hey, technology is changing much more rapidly now.” Like, that’s also true, and that is also hard, and it needs to be acknowledged.

Jennifer Moss
It is. And you know what? I keep saying, like, stop using terms like “reverse mentoring.” We use that all the time. And it assumes that an older worker knows less about technology or something than a younger one, and we talk about Boomers know this and Gen Z knows this. We see this always when we talk about technology, and it’s just assumed that one generation knows something more than the other, which is not accurate.

Like, look at Dr. Hinton, he was the founder of AI, probably knows a lot about AI, and he’s in his late 60s. And so, this idea that we have to learn in this reverse way, instead of peer mentorship is a way better approach to talking about it. And, really, in the book, I just go through all the language that we don’t realize we’re using, the narratives that we use a lot, and that it just creates this continued labeling of an entire generation as being a very specific thing. And instead of just taking those assumptions away and looking at it, I think, with an openness, that’s what leaders need to do.

And then I think my favorite chapter was freedom because this whole idea of the reason why workers don’t want to have these RTO mandates, or don’t want to go back to work is that we’re missing the psychological barriers that people are feeling right now, which is, “I had my freedom in this certain area of work,” and it goes across the board, not just with return to office, but across the board.

There was more investment in well-being, DEI, you know, all of these commitments, and promises that were made to people. And when they started getting those clawed back, it felt like, “Wow, now my freedom, my sense of freedom is being taken away.” I talk about this from a neuroscience standpoint, and our sense of freedom is deeply baked in our neural wiring. It’s something we would go to great peril to stand up for, and a lot of this resistance is subconscious.

It’s conscious and subconscious because we’re fighting for something that we feel like is ours now. And so, that trust is a big factor, and so organizations that are making these choices really quickly and just sort of throwing it at employees is why I believe that this whole issue has continued to be so polarizing. Instead of understanding that people shot up when it comes to the rates of social anxiety from 4% to 36% of people explain that they had social anxiety through the pandemic.

So, you’re not just saying, “People, go back to work. Deal with it,” and if they’re resistant, it’s because they’re lazy. It’s because they have generalized and high levels of social anxiety. So, I think this, for me, was a big aha, recognizing why the pushback and why the resistance is so, so difficult for leaders and employees to get on the same page.

Pete Mockaitis
And I’m curious, could you share, if folks are in the individual contributor role of things, and they’re vibing with what you’re saying, like, “Yes, Jen, this sounds right and true and good, and I wish my organization would do some of this enlightened stuff,” what do you recommend they do?

Jennifer Moss
Well, as an individual contributor, your life is still—you’re still in charge of it, and although happiness at work, it really needs to have societal and policy change. You need to have leadership and high-level executive managers and individuals all play a role to make it the kind of culture that everyone wants. We have a lot of responsibility too of our own choices. It’s a privilege to just quit so I don’t just say, “Oh, everyone can quit.”

Not everyone can quit. It’s not that easy to do. But I do say that there are a lot of things that have happened, habits that have been imposed on us and self-inflicted habits. Like, I just wrote this article for HBR that was really, I think, well-received and it was titled “Let’s End Toxic Productivity.” And we’ve become toxically productive. We’re waking up in the morning and checking, we’re sitting in our pajamas, we’re calling it fun work. We have our glass of wine while we’re doing admin, and it’s like, “Oh, this is fun work because I’m drinking and I’m doing my admin work.”

Pete Mockaitis
That’s one way to do it.

Jennifer Moss
Yeah. It’s like, “No, this is still not healthy.” And you see this increase specifically in women that are just completely burning out, and they’re hitting that wall. So, we do feel a sense of pressure that, again, it’s like institutional stress, but it’s also us feeling like we need to perform at these high levels. And a lot of that is because we’re still in this sense of urgency mode. We’re still in surge capacity mode, and we haven’t stopped that, reset that habit and replace those with more boundaries.

We can’t always make those choices because there’s a lot of reasons for it, but in the book, the first chapter was me interviewing Kara, who was on track to be the first female black partner in her law firm, and she lost three members of her family. And when I met her, she was driving an Uber, and I said, “Wow, that’s intense. And what made you choose to do that?” And she said, “Life is short. I’m working on my nonprofit in Costa Rica, giving microloans to women, and, yeah, I’m making less money, but I just feel like I needed to do this. Like, I’m compelled to do this.”

And you’re seeing more women, why we have the thinnest executive pipeline in history right now. And for the first time in a decade, we see the global CEOs of females decline, and a lot of it is just a purpose shifting, and we’re going to lose a lot of talent because people are just, overwhelmed. But we do have the choice, and I have had so many interviews.

I interviewed over a hundred Uber drivers for the book, and every single one of them said, “I feel better.” And it’s shocking because we would think, “Really?” Our perception is, “No way. You had this opportunity to be the first black female partner, like, how could you be happier?” And she said, “I am. It’s extraordinary how much healthier I am and happier I am in this role.”

And I think, when you face your mortality, you realize that. And a lot of us have collectively faced our mortality over the last five years or have a sense of it potentially being uncertain, and that changes you. And this is what we need to look at, it’s like, “What are our deathbed regrets?” And if that doesn’t fit into the schematic of, “Okay, is answering an email at 11 o’clock at night drunk, is that going to be our deathbed regret? Probably. Or, is missing time with my family, or is being healthy, or is actually setting boundaries?” And that is where I see a lot more people making those choices for their own happiness and healthiness.

Pete Mockaitis
Let’s zoom on this, you interviewed a hundred Uber drivers, and all of them said they were happier driving Uber than doing another job.

Jennifer Moss
Well, I would say maybe 80 to 85 percent of them did, 15% were just like, “I’ve been always driving this car and it’s good for me because I…” That 15% and I found were really proud of making a paycheck to be able to put their kids through school or giving them a better life, and so there was still a sense of pride. They hadn’t left another job, but the majority of them had.

And there was three people I interviewed that had left Wall Street. They were making lots of money and, fortunately, they had some money to be able to support that. I saw a lot of retirees that took early retirement but didn’t want to return to corporate, so they were driving an Uber just to continue making money, but they had no desire to actually go back. And a lot of them had very solid positions within their company. They made good money, but they didn’t want to be in that environment.

This is where they would say things like, “I just don’t fit. Like, this is good for me, this pace.” And I also found, too, what was a really interesting data point is that 20% of American grandparents are primary caregivers. And so, we never think of that, and now we’re seeing more organizations have grandternity benefits, which I think are fantastic.

But we think only older Gen Z’s and Millennials need that help with the kind of paternity and maternity leave, but grandparents are taking on primary care, so flexibility has become extremely important for them. And so, so organizations that didn’t offer that, that was leading them to go into places where there was flexibility. And I would say across the board, that was one of the main factors, was just “The flexibility to be able to do what I needed to do as a parent, as a grandparent, or even just for my own passion pursuits.”

Pete Mockaitis
Well, I mean, I think that is so stark in terms of many workplaces are failing their workers so profoundly, in terms of flexibility, purpose, belonging, that folks would prefer to receive a fourth or less the compensation in order to just drive a car and not have to deal with all that crap.

Jennifer Moss
Yes. And, really, again, it’s the focal point of the book because people described what they were missing, and the data shows that the big Gallup whirlpool that goes into the happiness report found that people would take 37% less pay if it meant higher work-life balance and flexibility. I mean, we can solve these problems and yet now we’re seeing more people double and triple down on less flexibility, which just erodes that trust, and I think the data is there.

There’s so much evidence to show that if you provide autonomy and trust in your workers that you hired, that you spent a lot of money to recruit and retain, they’re adults, you hired adults, so why are you treating them like children when you bring them into the organization? And so, to me, the freedom chapter of flexibility, specifically, it’s like, it’s just such a no-brainer, and organizations are just making this real play to have control, and it’s turning people off.

And they are willing, at this point, to take much less pay to have a life that feels like that there’s a sense of freedom in it. And that’s why you’re seeing this high level of disengagement, this constant turnover. People, even if you’re in the organization, are just not feeling like they care about work. Quiet quitting, and disengagement is so high, that you’re not even getting the most out of your people. You’re actually getting a fraction of what you could be getting from your people if you just let go of the power and looked at this as a mutual respect of transferring skills and just working together.

Pete Mockaitis
Thank you. Well, Jen, tell me, anything else you want to mention before we hear about your favorite things?

Jennifer Moss
I just really hope that people just start caring more about each other, and putting five percent more of their effort into just being kind and altruistic. And, you know, it really is 20 minutes, 20 minutes of eating lunch with each other, Cornell found, actually improves well-being and happiness at work. It’s just one lunch every single week together.

If I can tell people to just take 20 minutes of thinking of some sort of tactical strategy that you could do to make someone in your organization’s life better, you will feel better for it. And if we could create a bit of a social network or contagion around that, I think it would spill over into something really, really transformational.

Pete Mockaitis
All right. Thank you. Now could you share a favorite quote, something you find inspiring?

Jennifer Moss
“You can have anything, not everything.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Jennifer Moss
I love Dr. William’s study that he did for the Oxford Wellbeing Institute this year, and he said, basically, well-being programs aren’t working, wellness is not working, but the one thing that does work is volunteering and altruism. So, just being nice to other people is the one well-being program that we should be focusing on this year.

Pete Mockaitis
Okay. And a favorite book?

Jennifer Moss
I love A Little Life. It’s so painful but it is the most beautiful book I’ve ever read.

Pete Mockaitis
And a favorite tool?

Jennifer Moss
One of my favorite tools right now is ResearchGate. Being able to have the ability to go through there and be able to use it for really incredible research that you can, as a journalist and as an author, be using so that we aren’t spreading misinformation, so that we really are getting it from peer-reviewed sources.

That makes me feel so much better about the content I’m putting out, and that people are reading something that I know has been backed through evidence. And I think every single writer and journalist, and anyone communicating to the public, should be using that source instead of some of the AI sources that might be not as accurate.

Pete Mockaitis
And a favorite habit?

Jennifer Moss
I do practice gratitude. And I know that sounds hokey but it’s something that I really try to do. We do it around the dinner table but, lately, just for me, it’s like, “What went well this week? What can I work with that I have versus what I don’t have?” and it does work. It gets me out of my habit.

And just taking a moment to take a breath, and realize that there’s still a lot of good things in the world that I appreciate. It does ground me in this time of poly-crisis.

Pete Mockaitis
And, if I may, when it comes to practicing gratitude, I think that there’s some nuance in doing this excellently, because sometimes I can list a thing that is objectively a blessing or, “This is a good thing, and I am noting it, I am listing it, I am acknowledging it.” But sometimes when I’m doing gratitude, I actually feel gratitude for the thing that is objectively good, and other times, I don’t have the feelings. And since you’re a good researcher, can you tell me, does that matter in terms of doing a gratitude practice? Or how should I do it optimally?

Jennifer Moss
Dr. Robert Emmons in his book Thanks, and a lot of his research, are so useful on this concept of gratitude and how it impacts. And sometimes it is tail that wags the dog, you know, like that idea that you think about these things, it is a narrative that your brain is using. So, anytime that you refocus on something that maybe you’re not feeling, but you know is valuable, like, “Oh, be thankful for having clean water.” And at the moment, I’m just not like, “Oh, I’m so grateful for clean water,” but I’ll mention it.

And it does help you have perspective-taking because from a neuroscience standpoint, it does take out the things that you could be focusing on that are not positive. You have only so much you can attend to at any one time. It’s like 40 things that you can attend to in the moment while you’re processing tens of billions of pieces of information. But if you’re attending to something, even if you don’t feel those, you know, necessarily those chemical reactions to it, it is creating a desire path in the brain.

So, the more that you put that focus, that neural wiring, and you go over it and over and over again, you create what is called gratitude fluency. So, you go from practicing gratitude to being grateful, and that happens over time. It’s like a language that you learn and you become fluent in gratitude, and so then it’s an automatic response to feel gratitude towards something versus having to practice it. But it is something, as it works through your life, it does change the chemistry as well. It just takes time.

Pete Mockaitis
Okay, that is helpful. And if nothing else, the fact that I have oriented my thoughts towards a thing worthy of gratitude means that I wasn’t like whining about “This water doesn’t taste very good. And a key nugget, something that you share that seems to connect and resonate with folks?

Jennifer Moss
One of the things I would say is that we have more agency sometimes than we think if we’re really stressed and burned out. And one of the best things that we can do is really do a values assessment. What do you care about? What do you love? And then make your priorities for the year. Focus on that.

And if you’re saying yes to something, like a project that maybe you’re excited to participate in but it’s going to take that extra 20% of your time, put it on that scale of “Is this FOMO? Is this something I have to do? Or, is this another thing where I’m going to regret saying yes in the future?” And take some time to rest.

Rest is not a four-letter word. Look at what you can be doing with that time for work, and instead refocus it on making sure that you’re well and healthy and prioritize your own well-being and the well-being of the people around you first. And then, hopefully, you’ll start to see the benefits of that.

Pete Mockaitis
All right. And if folks want to learn more get in touch, where would you point them?

Jennifer Moss
Jennifer-Moss.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jennifer Moss
I would love for all of you to spend the next month and every day say something nice about another person behind their back. Spreading positive gossip inside of an organization actually improves psychological safety for those people coming into the space. And when it gets around to someone that you said some awesome thing about them, it really does make them feel incredibly special. So, just for the next month, just talk nicely about all your co-workers and see how that spreads a positivity contagion.

Pete Mockaitis
All right. Jen, thank you. This is fun.

Jennifer Moss
Thank you so much, Pete. It was great. Too many years in between, but maybe it’ll be less next time.

1013: Harnessing the Six Motives that Shape Culture with Neel Doshi

By | Podcasts | One Comment

Neel Doshi reveals how to build and sustain high performing cultures through total motivation.

You’ll Learn

  1. The six motives at the root of culture
  2. How to use metrics the wrong and right way
  3. The questions that kill motivation

About Neel 

Neel is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. Previously, Neel was a Partner at McKinsey & Company, CTO and founding member of an award-winning tech startup, and employee of several mega-institutions. He studied engineering at MIT and received his MBA from Wharton. In his spare time, he’s an avid yet mediocre woodworker and photographer.

Resources Mentioned

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Neel Doshi Interview Transcript

Pete Mockaitis
Neel, welcome.

Neel Doshi
Pete, thank you for having me. I really appreciate it.

Pete Mockaitis
Oh, me too. I’m excited to talk culture. Could you kick us off with something strikingly surprising and counterintuitive that you know and have learned about culture that most don’t?

Neel Doshi
Yeah, absolutely. The core of our research has landed on this realization that, fundamentally, culture is about motivation. And to unpack motivation, you have to understand what motivates people. To unpack that question, what you realize is that actually fundamentally only six motives, reasons why people do things. Motives are the root of motivation.

The first is play, you do something because you enjoy doing it, it’s fun. The second is purpose, you do something because you believe your contribution matters, what you’re doing matters. The next is potential, you think it’s building up to something that’s important. The next is emotional pressure. Think about when maybe you guilted someone into doing something. Well, that’s an example of emotional pressure. You’re acting on someone’s identity to get them to take an action. Economic pressure, you’re trying to chase reward or avoid punishment. Or inertia, you’re just now going through motions.

What we’ve realized, and we can prove this all day long, is that when a culture maximizes play, purpose, and potential, you get outlier performance. When it does the opposite, maximizes emotional pressure, economic pressure, and inertia, you get fairly lousy performance.

Pete Mockaitis

Okay. Wow, check it out, there’s so much there right off the bat. Thank you, Neel.

Neel Doshi
There’s a lot there.

Pete Mockaitis
Yeah, boy, there’s so much to get into because it feels right. Because, naturally, when I get a set of categories, I want to try to find the counterexample, like, “Oh, what about this?” but it seems like that’s holding together pretty well. Anytime that I do something that’s kind of what’s behind it, and I’m having a hard time thinking of anything I do that doesn’t fit in there. So, very nice.

Neel Doshi
You know what’s funny, Pete, like you say that, it’s hard to find the counterexample, but at the same time you look at the average company and they don’t work this way, which I think is a very interesting paradox because when you hear this research, and you say this really resonates. It kind of has to be true. Like, it follows my intuition, it follows my life experience, but then why do we look at our teams, our companies, ourselves, and not manage this?

I’ll give you two examples which I think you’ll find interesting because I think your pursuit of the counterexample is fascinating. We spent many years helping to transform the performance model of one of the world’s biggest hedge funds. And I remember in the opening conversations, I was talking to the founder of this hedge fund who is wildly successful, he’s made more money than 99.99999% of humanity, and the rumor had it that was when he was on vacation, he’d bring an IT team with him to set up his nine-screen Bloomberg Terminal in the hotel room next to his.

And he says, “Neel, okay, I respect your work. I loved your book, but play, really? Like, do you really think that’s a driver of performance?” And so, I asked him, “Why do you bring an IT team on vacation and set up a nine-screen Bloomberg Terminal when you’ve already made more money than humanity?” And he said, “Well, it’s because it’s fun.”

And I said, “Okay, that is what made you the most successful person in your industry, and you don’t think that applies to any other human being?” And that really clicked for him.

Pete Mockaitis
Yeah, well, I’ll tell you, trading can be crazy fun, too fun at times, so I’m resonating there. So, play, yes, it’s just fun. And when you say corporations aren’t doing this, you mean they’re just sort of ignoring it entirely, or they’re only thinking, “Hey, you know, it’s a job, there’s a compensation, you need money, therefore, we’re fine here,” and that’s about the extent of it?

Neel Doshi
Yeah, I think that’s more or less it. Like, a common question and answer I often see and have, so I talk to an executive or CEO, and usually it’s because they read our book, they asked me to come talk to their team or their company, and I’ll say at this point, “Do you doubt that motivation drives performance because that feels pretty intuitive, I would imagine for most people, that we kind of know that the more motivated we are, the better we perform?”

So, that’s an easy one, like, “Yes, of course, I know that motivation drives performance.” “All right, in your company, do you manage motivation?” “No, not really.” Okay, so that’s thing number one. Thing number two is exactly what you just said, Pete, like when you think about how you manage motivation what are you doing?

And, generally, what companies have put into place are systems that create emotional pressure and economic pressure and often inertia. So, they’re not just not managing it, they’re managing it in the opposite direction of how it should be managed.

Pete Mockaitis
That’s powerful. Well, could you perhaps bring this to life a little bit in terms of a tale with a culture transformed? What were things like? What did you go do? And then what happened?

Neel Doshi
One that played out in the news not long ago was the issues that was manifesting in the retail banking industry, specifically, with Wells Fargo’s fake account scandal. Like, if you remember, this is now circa, like, 2014 or something like that, Wells Fargo hit the news for ultimately creating on the order of three to four million fake accounts. Now, that’s amazing, by the way. Just think about the volume of that, like three and a half million fake accounts.

Pete Mockaitis
There must be some motivation behind that effort.

Neel Doshi
Yeah, exactly. You got to want that. Now, the thing about this is when that situation was unpacked, the fundamental reason why was because they were using pressure to drive performance, emotional and economic. And so, as a result, you get phenomenon like check-the-box behavior and cheating.

So, a different financial institution approached us, and I’ll never forget what the CEO said, literally, these are the words he said. He said, “We know in our industry how to create mercenaries. We have no idea how to create missionaries. So, what do we do?”

And so, I said, “It’ll be easier for me to show than tell.” And he said, “We’ve got lots and lots and lots of branches. Why don’t you take a dozen of them, do whatever you want? Our analysts will measure them champion-challenger style so that we can see, did what you do actually have performance.” So, here’s what we did. First, we eliminated the pressures.

When you looked at these institutions, these branches before, they used to have this weekly high-pressure call. Like, the goal of a call was to make you feel bad about your performance. I mean, if you really observed the call as an anthropologist might, you have to conclude that is the purpose of this, to create pressure. Their systems were about pressure. The way they thought about compensation, the degree to which your comp was commission-based, for example, the degree to which your promotion was based on metrics, all of this was essentially a system designed to drive performance through pressure.

The first thing we did is we got rid of all that. We got rid of pay-for-performance, we got rid of the high-pressure conversations, and what we replaced it with was a system that was really about creating play and purpose. Now, what does that look like? Think about the times where you felt real play in your work. Like, my guess is what it felt like was you were chewing on a new problem, it was really interesting, it was filling you with curiosity, maybe you had the opportunity to learn something or experiment in some way.

These are all precursors for growth. Fundamentally, if you think about the opposite of play, it’s boredom, and so it really tells you that play is highly attached to novelty. So, what we did was we put into place a set of practices, rhythms, measurement systems that were about play and purpose. So, for example, in our future state branches, every week, every branch would lay out the problems they want to solve. These aren’t goals. These aren’t financial metrics. These are just problems they want to solve.

And the ask of every person is to come up with ideas, and as a team decide which ideas we’re going to experiment with. They just ran that rhythm every week. It was fun. Like, when you start to understand the problems that we’re trying to solve, “Well, this is really interesting, and I can come up with my own ideas? That’s really interesting. And as a team, we’re going to help improve and choose ideas to experiment? Well, that’s interesting. And I’m going to actually run experiments? Well, that’s really interesting, too.”

That is one of about five different tactics we put into place, probably the most powerful one, and immediately, you saw a bunch of changes happen. You saw everyone start to care about performance without all the pressure, because they start to view it as a game. You start to see everyone create more ideas. As they created more ideas, their sense of ownership increased. As their sense of ownership increased, that casts a halo on all of their work. All of their performance increases.

We’re measuring motivation as we go, so their motivation is increasing. Then ultimately, they were measuring performance, and what they found was productivity, customer satisfaction, and sales all increased, and that was after eliminating the pressure systems.

Pete Mockaitis
Oh, Neel, that’s so cool and beautiful, that notion of play, like, “Yes, that stuff is fun.” And that’s what they say, I’m thinking about in Silicon Valley, in terms of, “Well, if you want to attract the top talent, the most brilliant software engineers, the top thing is not the foosball table or the compensation. It’s like, ‘Are you giving them interesting problems they get to solve?’”

It’s, like, they’re playing. They’re using their brain like, “Huh, how would we do that?” And then they get to try some things, experiment, see if they worked, vibe with other talented, sharp people who push them so they’re learning and growing and trying new things. And then in the course of doing it, they actually care about the metrics.

And I’m also thinking about a time, I coordinated a couple youth leadership conferences, and I was really big—because I used to work at Bain—so I was big on the Net Promoter Score, like, “What is the satisfaction of our students who are attending these?” And so, I had tracked it from the previous year, and everyone was a volunteer, so with my team, my staff. I didn’t have any economic anything over them.

But we were just thinking, “Hey, how can we make just a really amazing experience? Last year was great, but can we make an experience that’s even better?” And so, we had all these ideas, “Well, we could try this. We could try that. Well, maybe let’s watch out for how we do this. Get some more outside time, mix things up, make this interact.” So, we had all these ideas, and we were playing with them.

And then I thought nobody else really would care about this Net Promoter Score metric all that much, because, like, hey, I work in Bain, and I’m a numbers dork. And so, I remember I told my buddy, Graham, a fellow volunteer, he’s like, “Our Net Promoter Score is higher than last year by like 20 points!” And he said, “YES!”

He was so jazzed! Like, other people were in the room, like, startled. Like, he has just told we won the lottery or something, and he gave me a huge bear hug, and I was like, “Oh, I didn’t expect you to care about my dorky little number nearly this much, but you did because we were playing, and then as you’re as you’re playing, you’re invested and you care about the performance and the winning, even though I didn’t say, ‘Now, Graham, if we don’t boost our Net Promoter Score then this was a failure.’”

Neel Doshi
Exactly.

Pete Mockaitis
Or, “I’m taking you out for drinks.” There was none of that.

Neel Doshi
Exactly. You know, Pete, what you’re raising is a really important misconception I often find in our research. Well, people ask me, “So, Neel, are you saying metrics are bad?” “The scoreboard can make a game more fun. You often need the scoreboard to make the game fun. The problem is not the metrics. The problem is you weaponized the metric. You made people feel bad about it. You used it to create pressure.”

If you set up a game like you just did, you set up a game, you had a scoreboard for the game, you didn’t put any pressure against the scoreboard, but you encouraged experimentation, you encouraged thinking, problem solving, well, now the whole thing is fun, and you feel a great deal of ownership for that.

And so, in a lot of these systems, what you find is companies are using their measurements the wrong way. The irony is, like, you see goal systems in companies, and you ask, “Well, what is the purpose of a goal system? Like, why are you doing this?” And, generally, if you’re really thinking about it, it’s two things, “I’m using it to create focus and alignment, and motivation.”

But it’s the second one that often gets completely forgotten, and so, you see companies with goal systems that are actually creating a great deal of pressure, negative motivation. And what you described is a perfect example of the opposite.

Pete Mockaitis
And I want to back it up all the way to almost your first sentence, when you say, “Culture is about motivation.” That seems to really cut to the core of things, because so often with culture, we say, “Oh, is it more of a top-down or is it a bottom-up or distributed?” So, we think of all these sorts of domains by which we might categorize or put into types different sorts of culture, “Is it formal or is it informal? And then how does that show up with the dress code or the artifacts that are put…?”

So, usually, in these sorts of almost generic textbook conversations about culture, that’s sort of what we go to. But I like how you’re getting after culture is about motivation in terms of, fundamentally, “Do all of these things make folks more into doing their finest work, and making things happen? Or, are they more so stifling?” And I guess there’s a little bit to be said for different personalities and individual preferences there, but it seems like you’re really pointing out some universals that cut across whatever my personal proclivities are.

Neel Doshi
Yeah, a hundred percent. When I started this research, which is almost three decades ago now, if you ask somebody, “What’s the recipe for building a high-performing culture?” you’d have been given the answer, “Just copy GE.” And that didn’t work for them, as you see playing out these days. That “Copy this other company” is, essentially, we don’t understand the root cause, so we’re kind of guessing. We’re guessing at patterns that may or may not fit.

The root cause is, fundamentally, motivation. So, all of these attributes of an organization’s operating system, like centralized, decentralized, remote work, not remote work, like all these attributes are the symptoms at the edges. The key is we can make a lot of those attributes work. You can make an entirely remote-based company super highly motivating. You can make an in-person one super highly motivating. You can make one that leans more towards centralized, more towards decentralized.

You can get these dynamics right, but what you have to understand is that the fundamental thing you have to solve for is “Is everyone motivated the right way?” And then you realize there’s actually a lot of flexibility in how you build that machine.

Pete Mockaitis
Okay. So, we’ve heard a bit about play. Can you unpack purpose and potential for us?

Neel Doshi
Purpose is probably, I’d argue, maybe one of the most misunderstood. So, play, the misunderstanding is ping pong tables, like, “I want to build a high-play culture, so I give ping pong tables.” No, that’s not it. It has to come from the work. Purpose has a similar problem, where a lot of people believe that purpose comes from our mission statement, like, “I have this big grandiose mission statement, we put it on the walls, we put it on the mouse pads, we put it on the screensavers, and that somehow imbues purpose.” Not really.

Like, the better way of thinking about purpose is its opposite. Like, if the opposite of play is boredom, the best opposite of purpose that I’ve found is fungibility. You feel fungible. You feel like a cog in the machine. Because even if the machine is incredibly purposeful, if you are a cog in that machine, you will not feel the purpose motive, and that’s a very important distinction that people don’t quite understand. I’ll give you an example of this.

I was working once in a performance transformation of a really cool, fast-growing tech company, And I was sitting down with the CTO, and I said to the CTO, “I’ve noticed that you’ve set up a model with the engineers where they are quite fungible.” And he says, “I did that intentionally.” He says, “You know, Silicon Valley, low retention rates, lots of attrition, I need to make sure I don’t have business continuity problems so I’ve made them all fungible.”

And I said, “By making them all fungible, you’ve increased your attrition rate because they don’t have that purpose motive. They don’t feel like they matter. They don’t feel like their work matters, their contribution matters. It’s about personal purpose.” And that’s the thing companies really miss on the purpose motive. It’s you feel like your contribution matters every day, day in, day out. If you don’t go to work that day, outcomes that you care about won’t happen.

Another example of that is think about the modern-day call center, where you’re sitting in that call center, you’re plugged into a phone system, and once your one call ends, you hear a beep in your earphone, customer immediately starts talking, and let’s say you have to take a break, you just kind of log out, no big deal. All the calls get routed to someone else.

You are a definitional cog in the machine at that point. You don’t really feel like your contribution matters. If you log out, no big deal, “No big deal. There’s no stakes to my work.” In that world, you don’t feel the purpose motive.

Pete Mockaitis
Yeah, I’m hearing you. It’s interesting because, on the one hand, that really resonates. And on the other hand, there is kind of always a vast population of people who could do what we are doing. So, it’s like an individual person has talents and skills and abilities and is fun and special and unique as a miraculous creation. But also, it’s like, just as the call center employee could be swapped in for another call center employee, so too could the software engineer. So, maybe let’s get a little bit clearer on the stakes. It’s like outcomes they care about will not be advanced if they don’t show up to work.

Neel Doshi
I totally hear you. Like, on some level, aren’t we all replaceable? Yeah, totally. It doesn’t mean that a company has to make you feel that way. Like, let me give you a simple example. Toyota. Toyota does this incredibly well on the automobile assembly line. So, if you think about an automobile assembly line, how could that not be cogs in the machine? Like, you’re standing there, this chassis kind of rolls up in front of you, you maybe bolt a door on, it rolls away. How do you not feel fungible? How do you not feel like a cog in the machine?

What Toyota does, Toyota has a very deep and interesting set of beliefs, which turn out to be highly accurate. Their beliefs stem from the realization that there’s really two types of performance. One type is called tactical, the other is called adaptive. Definitional opposites. Tactical is how well you stick to your plan. Adaptive is how well you don’t stick to your plan. You can think of a tactical as convergence, adaptive is about divergence. Definitional opposites.

So, the Toyota line worker who’s just standing there just mindlessly plugging the bolt in, that’s all the tactical performance side of the job. What Toyota realizes is that there are so many possibilities for improvement on an automobile assembly line, they can’t even really compute it. That every job could be done better, every part could show up broken, every supply chain could have an issue, and what they want is they want their line workers to be as adaptive as possible, and they’ve built that into their system.

So, imagine you’re that guy, you’re bolting the door on that car, and you have an idea. It could be any idea. It could be to improve your performance in any way. You reach up above your station, and there’s this yellow cord hanging from the top called the Andon cord. You pull that cord, your line manager comes up to you and says, “What’s your idea?” You say, “Well, if my tool was shaped a little bit differently, I could do this job better, cheaper, faster, safer.” Your line manager is kind of jotting it down on a clipboard.

In your team are machinists whose SLA, their agreement to you, is to take your idea and hack together something that you can try within 24 hours. They bring it back to you, you try it. If it works better, they scale it up. If it doesn’t work better, no big deal. There’s a bit more nuance to this process. I’m kind of simplifying it a bit. But the gist of it is they are saying to every line worker, “Your ideas matter.” And by doing so, they’ve emphasized the adaptive side of their job, where your unique thoughts are important, your unique ideas are important.

And so, they’ve essentially built a system that emphasizes the part of the job that requires you to think and, actually, de-emphasizes the part of the job that doesn’t. A lot of companies get this completely wrong. Like, the biggest thing I’ve seen as a mistake is they think that Toyota’s system is a suggestion box. So, like, Pete puts an idea in a suggestion box and some group of folks in corporate think about it.

This is not at all what Toyota has done, “It’s Pete’s idea. We’re arming Pete with the tools to experiment. Pete is going to see if his idea worked or not. Pete is going to be the one that learns from it.” That is a, fundamentally, different model than most organizations could even wrap their heads around. And so, not only is that building your sense of play, it’s building your sense of purpose also.

Pete Mockaitis
Yeah. Well, it just sounds sort of fun. I kind of want to hop on a Toyota line right now and see what ideas come to mind.

Neel Doshi
This is what’s remarkable about what they’ve done. They’ve taken a job that most managers would have said is motivationally irredeemable. You just cannot make this job motivating. They’ve taken that job and they’ve pulled those levers as hard as anyone could possibly pull them to great success in terms of both productivity in factories and quality.

Pete Mockaitis
Now you’ve got a turn of a phrase, “the total motivation factor.” Can you define that for us? And this is actually a number that could be calculated.

Neel Doshi
So, if you start with that foundational research that proves that if an organization creates more play, more purpose, more potential, and less emotional pressure, less economic pressure, and less inertia, you’ll get to maximum performance outcomes. Now, it turns out that performance is actually shockingly hard to measure. You can measure the tactical side of performance, like, “How many cars do we make?” It’s hard to measure the adaptive side.

Because how do I measure, “Did you come up with a good idea or a bad idea? Or did you experiment? Did you not experiment? Did you see a problem? Did you not see a problem?” Like, all of the adaptive side of work is actually very, very difficult to measure.

But what we found is motivation is actually not difficult to measure. And what we recommend to most organizations is measure motivation. If you know that it’s a root of performance, measure it, and that measurement essentially measures the degree to which you feel play, purpose, and potential. Those are positive to the number. The degree to which you feel emotional pressure, economic pressure, or inertia, those are negative to the number, and that number is the total motivation factor. Relatively easy to measure, relatively easy to calculate, highly predictive of performance.

And so, much like you found with Net Promoter Score and your example with your volunteers, the act of measuring something as long as you don’t put pressure against it actually signals you value it. Oftentimes, in more organizations, what you measure is the strongest signal of what you value. And so, measure it, you’re signaling you value it, you’re signaling you want people to think and experiment against it. It starts to become a self-fulfilling prophecy of improvement at that point.

Pete Mockaitis
So, with the measuring, is it just sort of surveys? Or how is that figure actually generated?

Neel Doshi
There’s a few implements. I’ll describe to you our most cutting-edge implement. Because the challenge is, what we found is the act of measuring something affects the thing that you’re measuring. There is certainly a quantum physics aspect to human measurement.

So, for example, a very simple example, let’s say I had a survey for an organization that had a question that was, “Pete, on a scale of 1 to 10, how much do you hate your CEO?” Like, obviously, no one’s going to put that, but let’s say I wrote that question. Well, all of a sudden, I’m priming you to think a certain way. The question itself is priming a thought process.

Pete Mockaitis
“Oh, it didn’t even occur to me to hate my CEO. Well, now that you mentioned it, a little bit.”

Neel Doshi
You know what the funny thing is, I’m kind of giving you an absurd example, but I see more subtle versions of that exist in organizations’ measurement systems. In the spirit of trying to measure negativity, they often prime negativity, which I find to be really fascinating. Like, you’re trying to build an organization where people have agency. They’re trying to affect that… agency is fundamentally an attribute of play and purpose. You can’t really have a play and purpose without agency.

So, you’re trying to create these cultures of agency, these cultures of positivity, hope, optimism, and then you have instruments that actually are priming the opposite, like instruments that are saying, “Pete, you have no agency. The only way you can affect change is to anonymously complain to our executive team.” And so, what we find is that the instrument has a way stronger effect than people think on the mindset the questions themselves are creating, which is wild when you kind of think about that.

Now, so our cutting-edge instruments on this, they’re not just about measuring motivation. The instrument itself is about creating it. The act of filling out the instrument creates motivation. So, there’s a few tricks that we have. There’s probably like a hundred tricks that we’ve kind of built into our cutting edge of measurement, but I’ll give you one specific one.

When we measure motivation using our best implements, we won’t say, “Pete, how do you feel about your work?” What we say is, “Pete, think about your next quarter, the quarter ahead of you. And as you think ahead, do you see that work as it’s going to be fun and interesting, or do you see it as boring? Do you see that you will have a lot of personal impact, or do you see that you won’t?” So, play and purpose, and we kind of go through all the motives that way.

But by making this forward-looking, making this about the work you haven’t done yet, the measurement doesn’t become about complaining. It becomes a diagnostic to improve something that hasn’t happened yet. It becomes about anticipation. Very simple example of how our instruments are designed to avoid the problem of fomenting complainers. But that’s simply that. What we do is we say to an organization, “Every single team, every quarter, should do a health check. That health check is not a survey you do on your own. It’s a conversation you do as a team.”

And in that conversation, we suggest “The first 10 minutes, everyone does fill out this questionnaire, this diagnostic. You’re doing that first 10 minutes on your own. You immediately, as a team, get the results, and the results guide you through a conversation as a team to commit to something to change.” Because a lot of times, measurement, what’s the point if it doesn’t lead to action? And on these topics, a lot of teams are ill-equipped to take action. They just don’t know.

They don’t know what degrees of freedom they have. They don’t know what the tools are. And so, what we do is we, essentially, say, “Every quarter, every team, do this health check. First 10 minutes, we’ll do this positively priming diagnostic. The next hour and 20 minutes, we’re going to commit to changes we’re going to make in the next quarter based on it.” And that instrument not just measures, it puts you on the path to improvement more or less automatically.

Pete Mockaitis
Lovely. Okay. Well, Neel, tell me, are there any other key do’s and don’ts when it comes to motivation and culture? And I’m thinking, specifically, even for individual contributors who are thinking, “Oh, I don’t know. This sounds like some really cool systems I wish were in place in my organization. But what can I do? Or maybe, how might I be able to hack my own work to experience more play and purpose in it?”

Neel Doshi
Start with yourself. That’s the easiest place to start. What we recommend to folks is, first, just start to understand the science of motivation. You can read Primed to Perform, we have a bunch of other articles. There are a lot of ways to kind of get your head around understanding the science of motivation. That alone is an important first step as an individual, because you want to start to ask yourself, “Am I feeling play in my work? Am I feeling purpose?” That’s kind of step number one.

Step number two is there are levers that you can pull on your own. So, for example, a lot of organizations, as we talked about earlier, their mechanism of alignment is usually just a number, like, your goal. It would be the equivalent of, imagine if I’m coaching a basketball team, and I say, “Okay, guys, here’s your goal. Get 100 points. I’ll see you guys after the game.” A lot of companies actually work that way, which makes very little sense when you think about it.

Like, the goal was the easy part. The strategy is the hard part. The problems to solve are the hard part, like, “Why am I, essentially, not coaching any of that?” So, the second step I’d say to an individual is take a step back from the systems of your company. Maybe the systems are creating pressure. Take a step back from them.

Ask yourself, what problems could you solve in the next month or two that you think will be valuable to your customer, to your team. Really start to understand those problems and start to come up with ideas against them. Just get yourself into a mindset of falling in love with the problem you have to solve, even if your company hasn’t made that easy.

The third thing I would say is get your team to learn the science of motivation, because teams have a lot more degrees of freedom than they think. Individuals, typically, have the least amounts of net degrees of freedom in an organization, but teams have way more than most teams exercise. Teams can do a lot to actually affect their rhythms, their habits, how they think about problem-solving, how they think about novelty and creativity. Lots of that is owned locally.

In fact, what a lot of companies don’t realize is, if you think about motivation as a construct for a moment, play is inherently local. Like, if you’re a large organization, like imagine you’re JP Morgan Chase, there’s very little that Jamie Dimon can do to create play in a working team because it’s inherently a local phenomenon. Purpose is also inherently a local phenomenon.

And so, as a result, when you measure motivation out, a majority of that motivation that’s controllable by the organization, about two-thirds of it, is actually controlled at the team level. Yet, most organizations don’t manage that. So, the third thing I’d suggest, even if you’re an individual kind of listening to this or reading our book, get your team to start to learn how to do this. Get your team to start to experiment in ways that they can improve themselves, and you’ll be surprised by how much a team can actually do.

Pete Mockaitis
Okay. And as we start to imagine, “Okay, we want more play and we’re going to find interesting problems and we’re going to just go after them,” are there some particular pointers that make that effective or not so effective?

Neel Doshi
I’d say a couple of things. One, any team can start to get into the rhythm of a health check. You don’t need your company to do that for you. Like, any team could start to go down the path of measuring, having this conversation, coming up with ways to improve. We have loads of tools for this. Like, they’re super easy to start to experiment with. Like if you’re kind of in that path and you want easy first steps, what I’d recommend is go to Factor.ai and do a health check as a team. Simple as that.

The second thing I’d suggest, have a habit in your team where you take whatever goals that have been given to you and you turn it into problem statements. It’s very simple, but like, let’s say you said, “We want to increase Net Promoter Score of our volunteer group. Okay, what are the three problems that we might want to solve in the next quarter that could get us there?”

Just do that. Just keep doing that every single week. Turn your goals into problems to solve. Make that muscle memory. Make that habit. You start to do that, mindset changes really quickly. You start to realize, “These aren’t pressure systems. Like, I actually have a lot of agency and control.” That’s the second thing I’d do. Like, if I’m transforming any organization, those first two steps are usually our first two steps.

Pete Mockaitis

All right. Well, Neel, tell me anything else you want to make sure to mention before we hear about some of your favorite things?

Neel Doshi
The thing that I often find organizations asking is, “Is this easy?” because everyone’s under pressure, executives are under pressure, CEOs are under pressure. A lot of their pressure is usually on short-term time horizons. And so, there’s often a temptation to say, “Well, I could just use pressure for the next quarter to get that bump that I need to get, and maybe like we deal with this in a few years.”

The funny thing is, at this point, it is just as easy to motivate a performance lift the right way as it is to motivate a performance lift the wrong way. It is just as easy to do it, and you just have to learn a new technique. And so, the one thing I want to make sure every person, every individual contributor, manager, leader, CEO realizes, you want the short-term lift? You can get it by motivating people the right way. You don’t have to motivate people the wrong way to get it.

Pete Mockaitis
Okay. Well, now could you share with us a favorite quote, something you find inspiring?

Neel Doshi
I’ll give you one that we often use in our own work, because people come to us and they often say, “Neel, my engagement levels are low, like the engagement scores are low. How do I grow engagement? What’s the trick? What’s the perk? What’s the next ping pong table?” Simple answer. If you want your people to be engaged in their work, make their work engaging. That’s it, full stop. The other one I find I’m often using in change management with companies is “You can’t wake up somebody who’s pretending to be asleep.” One of the biggest problems I find in a transformation is, often, we’ll work with CEOs who’ll say, “I want the outcome that you’re describing. I want the more adaptive organization. I want the higher motivated organization. That’s great.” Their existing systems typically are the problem, and their existing systems usually create a great deal of pressure for their middle managers.

So, the middle managers are usually under the weight of a lot of pressure, and that problem is that pressure makes you less adaptive, less likely to learn, less likely to experiment, less likely to try new things. And so, the ironic challenge of change into a high-performing organization is your high-pressure organization is the thing that thwarts change. That’s the irony of this whole thing. A lot of organizations will implement systems that will incentivize people to resist change.

And so, when we often work with an organization, what we’ll find is that there’ll be people that will say, “We can’t do this. We shouldn’t do this. Like, this isn’t the time to do this,” like, all sorts of change barriers, sometimes overt, sometimes passive, like passive-aggressive. Now, when you talk to those people individually, they’re not bad people.

Like, I worked with one, for example, where we’re doing this big transformation, and I’m sitting down with this person who started off as being someone that was resistant. And, in this meeting, he sits down and he says, “Neel, first of all, the transformation is going really well. Can I talk about my kids?” I’m like, “Sure, let’s talk about his kids.”

He says, “You know, Neel, before I learned your research and read your book, I was a high-pressure dad. All I would do is exert pressure on my kids.” And he said, “I found that they started avoiding me. They didn’t want to spend time with me. I’d come home from work; I’d see that they would scatter. Their grades weren’t very good. And so, we’re going through this transformation, I’m reading your book, and I thought, ‘I am that. I am that high-pressure dad.’”

So, he says to me, “What I did with my eldest son was, I said to him one day, ‘Hey, if you don’t have to go to school, what would you want to do?’ And I really listened, and he said, my son surprised me, he said, ‘I want to go to school. And here’s why, and here’s what I want to learn, and here’s what I want to get.’”

So, his strategy as a father shifted entirely from pressure on grades, for example, to, “I’m going to help you do the thing you want to do. I’m going to coach you, I’m going to mentor you, I’m going to support you on the things you want to do.” He said, “I started to do that. My kids stopped avoiding me. Their grades in every way went up. And, all of a sudden, my relationship has completely changed. I just want to thank you for that in this conversation.”

Now, my point in the story is the people that I often run into in organizations that are resisting change are not bad people. They’re byproducts of the system that the company has built around them. And so, the challenge is the system is causing people to pretend to be asleep.

Pete Mockaitis
Okay. Yeah. Thank you. And a favorite study or experiment or bit of research?

Neel Doshi
I’ll tell you one that I really adore. Researchers wanted to understand the impact of motivation in the wild, like a natural experiment. Like, is there something that happens in real life that they can actually see and measure?

So, what they found was an interesting case example with sugarcane farmers. So, sugarcane farmers, before their harvest, you can imagine that many of these folks are operating hand-to-mouth, and before their harvest, they have to put out a lot of cash because they’re not actually earning from it. So, before their harvest, most take out loans, most are hawking personal goods to fund their operation, feeling a great deal of pressure. Like, if the harvest goes bad, it’s a real problem for them, and after the harvest, loans are being paid back, their pressure is decreased.

So, the experiment they did was they took these sugarcane farmers, and pre-harvest and post-harvest, they put them through, essentially, a set of intelligence tests, like various forms of measuring cognitive aptitude, flexibility, etc. What they found was that the difference between intelligence for the same people, pre- and post-harvest, was about the difference between going from a 90th percentile on IQ to like a 30th percentile. Same person, just driven by pressure.

What you’re seeing there, by the way, is the vicious cycle of poverty. You’re under a great deal of pressure, economic pressure, like you’re having struggles to make ends meet, for example. Your economic pressure increases, your adaptability decreases. Therefore, your work performance decreases. Therefore, you perform worse, and it’s harder to get a job, and so you end up with a vicious cycle. This experiment clearly showed that, and not even in a laboratory setting, in like a real-life setting, which is one of the reasons why I love it so much.

Pete Mockaitis
Oh, thank you. And a favorite book?

Neel Doshi
Maybe rather than favorite, I’ll tell you what I’m reading that’s latest. I’m reading a book right now called Pattern Breakers. It’s by a set of seed-stage VCs in Silicon Valley, and they’re laying out the pattern of what they see in ideas that typically result in breakthrough growth. It’s a really good read, especially if you’re an organization that needs to build a culture of adaptive innovation.

Pete Mockaitis
Okay. And a favorite habit?

Neel Doshi
My favorite habit right now is bedtime with my kids. So, one of the things I’m doing these days, which I think is really fun, is I’ll have my kids come up with a bedtime story, and I’ll ask ChatGPT to make it like a rhyming epic. And so, the kids will write a little story, and it’ll be silly. My youngest is about four and a half, so her last story was about how she and her brother went to the beach, they got their foot stung.

They went to a doctor, they went back to the beach, and there were aliens there, and the aliens were messing up the beach, and they had to fix that problem. That was the story that she wanted to tell. So, I just plugged that into Chat GPT, got this long, rhyming epic of the story of “Sam and Cam in the Beach.” So, this has been my bedtime routine for the past few months. It’s just been a lot of fun.

Pete Mockaitis
Beautiful. And if folks want to learn more or get in touch, where would you point them?

Neel Doshi
Go to Factor.ai, you’ll see a lot of things there. You’ll see tools to measure your motivation to drive problem-solving your team, to actually just fully manage your teams. You’ll see our research. We publish new research, usually, every other week. So, you’ll see the latest thinking on things like remote work, or burnout, things that are affecting the workplace today, but go to Factor.ai and you’ll find all of that.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Pete Mockaitis
My final challenge is, at this stage of the game, you can find a job that motivates you the right way, or you can turn yours into motivates you the right way. Like, when I first entered the workforce, the reason why I studied this was I was so demotivated in my first job, I couldn’t even tell you why I was. I couldn’t even explain to you the reason that I was feeling demotivated, and I didn’t have the tools to fix that. I didn’t have the tools to understand that.

Thirty years later, we have the tools to understand it. We have the tools to fix it. So, my ask of everyone is if you’re feeling like you’re in a state of demotivation, don’t linger in that. Like, these are now solvable problems. Take a step. Learn more about it. You can fix this.

Pete Mockaitis
Beautiful. Well, Neel, thank you. I wish you much peak performance.

Neel Doshi
Thanks, Pete. I really appreciate it.

637: How to Have a Happier Work Week with Nic Marks

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Nic Marks says: "Feelings are data. What I'm feeling is data."

Nic Marks shares the research and best practices for more happiness at work.

You’ll Learn:

  1. The five elements of a happy work life 
  2. How to draw the boundary between work and life 
  3. How to boost motivation and engagement in 5 minutes 

About Nic

Nic Marks was once described as a “statistician with a soul” due to his unusual combination of ‘hard’ statistical skills and ‘soft’ people skills.

He has been working in the field of happiness, wellbeing and quality of life over 25 years with a particular emphasis on measurement and how to create positive change. He is the founder of Friday Pulse and has worked with over a 1,000 organizations and teams measuring and improving their happiness at work.

Resources mentioned in the show:

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Nic Marks Interview Transcript

Pete Mockaitis
Nic, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Nic Marks
Thank you, Pete. Good to be here.

Pete Mockaitis
Oh, yeah. Well, I’m so excited to dig into your wisdom. You have been called a statistician with a soul, which is a nice little moniker. Maybe could you start us off with a statistic or two that stirs your soul? Is there a number you find yourself coming back to again and again and you’re like, “You know what, I find that hopeful or I find that troubling, but I think of this number a lot”?

Nic Marks
Well, I think there’s a really nice number, well, it’s two numbers, 5 and 15, about 350. They’re called Dunbar numbers and they are basically our circle of friends and that most of us tend to have an intimate circle of five friends who we are really close to, roughly, I’m talking. And then a next circle of 15, and then sort of a 150 is our tribe.

And, particularly during COVID, I think, and the fact that we’ve all got sort of restricted lives, I think it’s quite good to identify the 5 and the 15 and to make sure you’re really maintaining those relationships, and kind of let the 150 go for the moment, and you can pick it up when this is all over. So, I think those are really nice numbers I like at the moment, 5 and 15 and 150.

Pete Mockaitis
All right. Thank you. Well, could you give us an overview orientation before we dig into… What is Friday Pulse and your work there?

Nic Marks
So, yeah, I’m a statistician and I’ve been very interested in measuring people’s experience of life for quite some time now. I’ve sort of started doing quality of life statistics and then moved into more wellbeing and happiness lately. And Friday Pulse is sort of a merger between two different strands of my life, and that kind of is the statistician and the soul bit in that it’s about how people enjoy their jobs.

And so, every week we ask people, “How have you felt at work this week?” and we’re basically looking to try and support organizations to create more good weeks for people. Yeah, that’s basically what Friday Pulse is.

Pete Mockaitis
Okay. Well, so happiness, hey, that’s great. We all like some more of it and it’s a good in and of itself. Nonetheless, on How to be Awesome at Your Job, I’m going to need to hear a bit about the connection associated between happiness and performance, at being awesome at your job, be it for individuals or teams or organizations. Can you draw that linkage there for us?

Nic Marks
Yeah, very explicitly in some ways. So, when we are enjoying our jobs…So, firstly, happiness is a sort of multifaceted sort of idea in that we can think about being happy at a music concert or festival or something, and I’m not talking about that type of happiness at work. I’m talking about happiness that comes from enjoying your work or liking the people that you work with, being curious, being inspired. And in that sense, we know very well that people who enjoy their work are much more productive, and that’s both in terms of the quantity of work they do if it’s more sort of piecemeal work and also the quality of the work that they do particularly links into innovation and creativity.

We’re not creative when we’re feeling…when we’re unhappy, we’re not creative when we’re not getting on with the people we’re working with, we’re not creative if we don’t care about our work. So, creativity and innovation is hugely, hugely linked to enjoying our work and enjoying collaborating with the people we’re working with. So, it’s very, very linked to productivity and creativity, and then, also, to other good things for organizations, like staff retention, reductions in conflicts, things like that are much better as well.

I can give you very specific stats if you want me to.

Pete Mockaitis
Well, actually I was going to go there, and we don’t have to go with every one of them, but maybe some of them that are the most eye-popping, like, “Holy smokes, happy folks stay at their jobs five times longer,” or kind of whatever is really striking.

Nic Marks
So, on the staying in their jobs longer, so we measure people’s experience every week. So, we can look at in quarter one how happy people were and did they leave in quarter two. And we know that people, who were unhappy in quarter one, are twice as likely to leave the very next quarter as other people. I mean, it’s not the only reason leave people leave, unhappiness. They leave for other reasons too, but it’s a major reason and it’s one that’s actually really deal-able with for organizations, so that’s very precisely, so.

And I think the fact that sometimes we think of it not in terms of just, it’s called as ratios. We can also think of it in terms of scales. So, we have a one to five scale, a five-point scale, and if a team moves half a point up, then that’s associated with 18% lower staff turnover next quarter. It’s also associated with a 7.5% increase in productivity, so they’re very tangible and very quick, some of these indicators in how much they translate into real bottom line stuff.

Pete Mockaitis
Okay. Well, so then let’s talk about it in terms of the measurement. I understand there are five ways to happiness at work. Or, how would you begin chunking this up in terms of us being able to get our arms around happiness?

Nic Marks
Well, there are certain things. There’s the outcome that we’re thinking about which is we define very clearly as, “Have you had a good week?” basically. And we do it as a week because work experience ebbs and flows, it goes up and down very quickly. Weeks are really convenient length of time to do it over, so that’s our outcome. And then it’s like, “What drives increases in that?” and we know that there are particularly five main factors that increase that. We call them the five ways to happiness at work.

And they are connect, which is relationships are really critical; be fair, which is if a system isn’t fair, people, they get angry pretty quick; to empower people, so basically it’s about autonomy, delegating, using their strengths; to challenge people. It’s a total misnomer to think people are going to be happy if they’re not working. You’re bored, you’re not happy then. And, actually, we like a bit of stretch in learning. And then the fifth one is to inspire them. It’s about meaning, purpose, accomplishment. So, those are the five big things: connect, be fair, empower, challenge, inspire.

And if teams and organizations get those right, then people are much more likely to be happy at those workplaces.

Pete Mockaitis
Okay. So, that sounds right. I’m sure, yeah, I know, we’ve been finetuning it for a long time with many, many people.

Nic Marks
But it’s not exactly new science. You can see Maslow in there. You can see any theory you know. I mean, if you happen to follow something like Daniel Pink’s Drive, then his trio there, autonomy, mastery, and purpose, or Seligman in Positive Psychology his PERMA, they’re not dissimilar. The think that we do a bit different is we frame them in terms of positive actions to make them easy to act on, so we change it around a bit.

Pete Mockaitis
Okay. Well, so then in terms of the “Have you had a good week?” you’ve got a number of tools you work through from like 110 questions and 15 questions. And so, with that Friday check-in, kind of what are we asking? Is it just the one, “Have you had a good week?”

Nic Marks
So, the Friday check-in, so we do two main sort of pulse surveys, if you like. We do the weekly one, and the weekly one has to be really short. You’ve got maybe two minutes of people’s time on a Friday to capture a bit of data. So, we ask them how they felt at work this week, from unhappy to very happy. And then we ask them, actually, sort of text-based data which are things like, “What is a success for you this week?” “Do you want to thank anybody in your team?” “Have you got any frustrations?” And basically we’re trying to capture things that can be acted on, on a local team level, to improve their work in a weekly flow way.

And then once a quarter, we do what we call a culture profile which is 15 questions based on those five ways to happiness at work. And that’s a more in-depth, more like an orthodox style survey, shorter quarterly instead of annually or bi-annually, more actionable but it’s still a similar thing in the asking 15 questions. And then you’re basically trying to get into more of a planning cycle there or three months sprint about an organization doing some changes. Whereas, the weekly one is more like a sort of tech retrospective conversation about “How was last week? How can this week be better?”

Pete Mockaitis
And with the five ways and the 15 questions, I guess I’m curious, is there a particular question or two or three that seems to have a disproportionate amount of explanatory power or a correlation to the happiness? Like, “Hey, all 15 are important, all five ways are key. But, by golly, these one or two things sure do go a long way.”

Nic Marks
Well, as you briefly said earlier, I know I started off with 100 questions and I went down to 80 to 40 to 15, and you’re always choosing those on the power of their ability, not only to individually predict good outcomes but when you have the 15 together, that collectively, they create a good broad breadth as well.

So, you’re trying to do two things which are slightly contradictory in some ways, which is the sort of the biggest impact then have the widest impact, so they’re sort of carefully selected for that. Well, it depends what you mean. The fastest-acting is probably when relationships go wrong. So, if your team relationships go wrong, you become unhappy very quickly, but other ones are more slow-burning. So, if you haven’t got a sense of sort of your work is worthwhile, that’s more of a slow-burner.

We see differences between different sectors but, generally speaking, if you’re proud to work for the organization that you work for, if you’re using your strengths at work, and you’ve got good work-life balance, that’s a good start. Yeah, good start.

Pete Mockaitis
That’s great. You know, I’m thinking about my team right now. Hi, guys. They’ll be working on this episode. And sometimes, I think, man, I am probably too hands-off in terms of I’d love to do more of the regular check-in and coaching and feedback and guidance and motivating and inspiring, and then I don’t for any number of reasons but that’s not the topic for this episode.

Nic Marks
In some ways, it is. I think it’s an interesting point in that I think we can sometimes…I’m a very hands-off leader, I think, as well, and I think sometimes people want a bit from me than I realize that they do. And one of the things you try to do is really encourage team leaders to have a conversation each week but just a short one, 15 minutes. So, our data is all fed back to the team, and the team leader on a Monday, and they talk about what was a success, who they want to thank, or any frustrations. And, actually, it’s doing enough.

Your coach, when I was young, I trained as a therapist, and you’d learn from that process, that actual regular sort of ritual really helps.

Pete Mockaitis
Okay. And so, well, I guess what I was driving at then is that’s encouraging, is that I think that my team seems very happy and I think we are probably nailing it on this. I’m going to chat with them afterwards to make sure I’m not assuming things in terms of being proud of what we’re doing and the impact we’re making from the show, using their strengths and having the flexibility and the work-life balance associated with which hours they work and how many hours they choose to work in a given week just to kind of scale up or down. In most weeks, we’ve got some good flexibility there. So, that’s encouraging and food for thought in terms of, hey, where to start.

And that’s really what I want to zoom in now. I think we’ve built a great why here and really established that we have a rich, rich set of evidence underneath this. So, Nic, lay it on us, what are the top actions we can take to make a world of difference in our happiness at work and start seeing some of these benefits?

Nic Marks
Well, particularly now, in this really weird time of all of us having lived under restrictions for a very long period of time now, a lot of us are working from home, I think that work-life balance is one of the critical ones. As people got rid of the commute by working from home, and not everybody has but a lot of people have, structure of work, I think, has really got disrupted.

We used to use that commute or going to the office as a way of separating our parts of ourselves. So, we got our home self and we got our work self, and we have a sort of way of moving between that. And I think that a lot of people, absolutely myself included, have slightly struggled with the lack of separation between work and life that, we now, a lot of us are living with.

And so, I think that one of the top tips really for 2021 is to introduce a bit of structure to our lives that actually helps us demarcate work and work in the rest of our lives so we got a boundary there again. And I think that’s certainly one of the ways to be happy at work and in life.

Pete Mockaitis
So, yeah, let’s hear it. When it comes to the structure and the boundary, what are some of the great practices and things that you’ve seen is really handy for folks right now?

Nic Marks
So, rituals, I think, are good, and the commute, in some ways, was a ritual. And I think it’s about how you recreate those rituals. So, some of that might be that when you finish work, you turn off your computer. I know lots they’re going to watch Netflix again on the same machine. But, basically, “How do you separate that?” So, do you turn it off? Do you then go for a walk for 10 minutes around your neighborhood? Do you do something which really, before you go back into the family situation or the domestic situation that you’re in, that actually allows you to leave that behind? And, also, really strive to leave it behind.

There’s so much stuff about not taking your phone to bed, not checking emails late in the evening, and I’m as guilty as anybody else of doing that. But I do think those things are exceptionally healthy and introducing just some light rituals that work for you. It can be changing your shoes. It can be as simple as that. Just doing something, like changing your shirt. Doing something that actually says, “Right, I’m now not working.” And organizations need to respect that.

Actually, I moved my organization to a four-day week during last summer because I think everybody was struggling so much and everything was bleeding into every other day. I said, “Look, give me four good days, and then have another day off.” And, actually, it’s worked really well. We haven’t seen any dip in productivity, people have done really interesting things with their extra day, volunteering, or some of my coders are doing sort of open-source work. Obviously, some are doing child care and things like that.

But I think it’s about organizations and the employee having a new contract around that, and a new understanding about it that we’re all human beings and we’ve all got things to juggle. But boundaries, I think about finding rituals to mark the boundaries is a really good way.

Pete Mockaitis
Well, I love that. And I’d like it if we could hang out there for a little bit longer in terms of, are there ideas coming to mind or you’ve heard from folks in terms of changing the shirt, changing the shoes? I was talking to my buddy Brad about how it’s been weird for him shifting to working from home, even pre-pandemic, in his role, and he’s like, “I’ve tried things like should I just hop in the car and drive around the block a couple of times since I don’t have a commute anymore?” So, yeah, think some people really are struggling with this to the extent that you’ve heard of more rituals that are working for people. Lay it on us.

Nic Marks
Well, I know some people, they’ve marked the boundary with their run of the day. I’ve never ran. I’m not a creature of speed but a walk is good, a run, a mediate, a yoga, a mindfulness, whatever, so you can break it with something else but it’s really leaving it behind. And, of course, for leaving behind at the end of the day, a list is very good, isn’t it?

Your write out the things that are still on your mind. Take five minutes at the end of the day, don’t just stop at the last task. You actually then just take five minutes, “Okay, this is what I’ve done today. This is what’s still open I must pick up in the morning. This is just another random thought.” Put them down, shut the notebook, and then it’s out of your head. I mean, it’s getting stuff out of your head. Because what happens, our minds, they don’t just sort of stop. They’re still processing lots of stuff so just set them in the book and do that, and leave them behind.

Bizarrely, the thing with creativity is that sleep works so well for creativity. So, actually leaving yourself an open question, which is a nice open question, you might dream about it, you might wake up in the morning with a new idea. There are all sorts of weird ways the mind works.

Pete Mockaitis
Well, that’s an interesting little distinction there in terms of, on the one hand, writing it down, having it out of your brain, is a relief, and it lets you kind of be at peace and move on. On the other hand, having something in the background to noodle on does unleash some creative goodies. I guess maybe to have the best of both worlds, you want it to be sort of a fun, happy, positive thing to noodle on as opposed to, “What is his deal?”

Nic Marks
I guess so and I’m sure I’m contradicting myself there, and also because I’m slightly obsessed with my work, I never quite totally want to leave it behind, but I think it depends what type of work you do. Like, often one of the books I’ve got on the go, I tend to have two or three on the go at one time, is a sort of business-y book or book I’m trying to read for that. So, sometimes I’m doing that in the evening anyway. But it’s really the thing, it’s leaving behind the things particularly that are stressing you and getting them down or task or stuff.

People will find their own way. There’s not one way. It’s just a multitude of ways of doing but it is about how does it help you feel good in the evening? How does it help you be a good husband, father, wife, mother, lover, friend, whatever it is? Because relationships outside of work are more important than work, dare I say, but they probably are. Not many people go to their graves thinking they worked harder. There’s lots and lots of people who go there who wished they’d loved their family more or whatever. So, you do need to give time and attention to these people that are the cornerstones of your life. And if you’re always thinking about your work, you’re not going to do that.

Pete Mockaitis
Okay. Well, so let’s hear some other key practices, things that make a world of difference in boosting our happiness at work.

Nic Marks
So, I’m very interested in the team. We’re very social creatures. In fact, it would be my criticism of Daniel Pink when you look at his Drive. He’s very individualistic and he doesn’t think about the social environment very much. There’s a little bit about meaning and purpose which can connect to the contribution but I think our relationships are really, really important for our happiness at work. And I think that teams, the reason that we work together in teams is because one plus one equals more than two.

We have two minds and we get something more synergetic that comes out of it. And I think that teams are a really good way of us resolving any tensions that are around and building better collaboration. So, always, all of our interventions I try and build are around conversations. I am a statistician and I even like decimal places which I know makes me weird, but it isn’t the numbers that changes organizations. It’s the relationships, it’s the conversations, it’s the reflection process.

And so, encouraging teams to talk more about how their experience at work is going is one of the key things, and it’s sort of a problem shared, it’s a problem halved. And, actually, you’ll find unexpected sources of support or people with skills you didn’t know about if you ask people about stuff. And even if it’s something that only you can work on, just knowing other people have got your back and they’re asking you how you’re doing, if you’re in a particularly stressful part of work, you’re the only person that seems who can do that job, others might take other tasks off you.

I used to run a team in a think tank about 10, 15 years ago. If someone was working on a particularly time-deadline project, others will take other tasks off them so they could have more time for that. That’s teamwork. And I think that teamwork is really where awesome work happens. It’s unusual, it’s not impossible but it’s unusual if it’s all down to one person. It’s normally relationships between people and collaboration that makes work awesome.

Pete Mockaitis
And so, those team conversations, I think I’m hearing one point is just that you’re having them as opposed to, “No, it’s all on me. I’m just going to do it. I’m not going to whine about it. They don’t want to be brought down and hear my complaining.” But rather, being able to, and engaging, and, “Oh, boy, this is tricky. I don’t quite know. It’s so confusing. It’s ambiguous,” just to be able to share and to have some listening ear and some validation as well maybe some ideas, solutions, taking work off your plate. So, it sounds like just having those conversations is the thing to do as opposed to saying anything in particular in those team conversations. Or are there some key specific conversations you really recommend folks be having?

Nic Marks
So, there are some key specific things I think to be having, and there is also the general effect. I think the two things are there. And the key things, I think, are In the modern workplace which is so fast moving, we’re really poor at celebrating successes and we tend to move straight on to the next challenge, “Done that. Moving to the next challenge.” And I think we should take a little bit more time.

And I’m not talking much. About 5 to 10 minutes a week to just go through about, “This went well, this went well. This person did a good job,” and actually appreciating some people call it catching people doing things right, recognizing that. That’s micro recognition. It’s not employee of the month sort of recognition. It’s just like, “Thanks, that’s good.” That humanness about it. That makes a huge difference and it gives people confidence in a sense that there’s this basic thing that if we get positive feedback, we feel good with positive emotions and actually we build resources for the future, we build our confidence, our ability to take risks. So, that’s all important.

And, in fact, our ability to take risks is really important. People call it psychological safety or dare to fail, or whatever they want to call it. But if you’re going to be an innovative team, not every time it’s going to work, and you’ve got to try them out. But that support to try and to pick each other up when something doesn’t quite work is very, very important too. So, there are some specific things like that.

And I think one of the things we can do, particularly about people’s experiences, is that we too often just accept people’s first answer. And if you go, “Are you alright?” “Yeah,” and if you ask them, “Are you really alright?” you might get a different answer. And I think, particularly, during these difficult times, we have to ask a little bit deeper. And it’s about asking, as a leader, people leaders asking a deepening question. You’re a coach, and you lead like a coach, it’s about noticing that a little door is open and just opening a little bit more, and just say, “Oh, what do you mean by that?” or “Give me an example of that.”

Just ask those deepening questions rather than come and charging in with advice or try to fix it for them. Open it out a little bit and let them explain the context of their challenge more or whatever it is because they’d have information you just don’t have. So, helping them to solve it with you rather than you doing it for them is a much better way of doing it.

Pete Mockaitis
Yeah, that rings true. Can we hear maybe one more practice that makes a boatload of difference in terms of being happy at work?

Nic Marks
Yes, I’m sure we can do. I think of happiness, and I’m going to find one that science talks about it, as a two-way street. There is about what we receive, that’s what’s nourishing and satisfying to us and supports us, and it’s also about what we contribute. And so, I think that a happy awesome employee is someone that gives as well as receives, so they’re not looking for what they need for them. It’s actually them reaching out to other people and supporting them.

And that can be your clients, it can be your supply chain, it can be people in your team, people in other teams, you can be a mentor to somebody, you can be a reverse mentor to someone higher up in the organization, but those conversations that you can have with people about their work and what you can offer to them. So, I think thinking about what you can give is a really good way to feel happy at work and in life actually. So, yeah, what you can contribute.

Pete Mockaitis
All right. Well, Nic, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Nic Marks
I think that when I was designing Friday Pulse, I’m a statistician but I wanted to have a measurement tool and so you had to define a rhythm to that measurement. But what actually makes the changes are the rituals you build around that rhythm. So, if you’re doing something quarterly, make sure you do a quarterly ritual. If you’re doing it daily, make sure you have a daily ritual that can discuss it and process it. And if we go for weekly, ask people weekly, and we suggest you have a weekly start of the week team meeting.

So, you have the rhythm and the measurement and the ritual, and I think that’s the biggest design thing that we do with the tool and the statistics is all there that’s all fancy and there’s a bit of algorithms that processes them for you. But, actually, it’s the team meeting. If you do the team meeting every week, that’s when people really thrive and actually start creating better teams and experience for people.

Pete Mockaitis
Well, we should probably give that a moment of time. So, the weekly team meetings, what are some of the most critical things that need to get covered there?

Nic Marks
Yeah, I think what we tried to help with the weekly team meeting is, I don’t know if you’ve ever used something like HelloFresh where they deliver a box of food to you each week, and it’s got the menus, it’s the got recipes, and all the ingredients. You don’t have to go shopping.

Pete Mockaitis
Oh, they’re sponsoring us today. They’ve sponsored us before but sponsors eat it up when they come up naturally in the interview.

Nic Marks
Oh, well. Okay. Anyway, I think of what we do for team meetings is the same, is that often team meetings are a little bit, “Oh, we should have a team meeting,” and nothing very much happens, and it sort of feels good because you see other people. Now it’s obviously on Zoom, but whatever, but it’s like I think sometimes there’s not enough structure to them.

And so, basically, we present and we sort of give a PowerPoint thing is actually online but you go through and it says, “This is how people felt last week. These are their successes. These are the people that are being thanked. These are people’s frustrations,” and you go through them in order. And so, in a team meeting I think it’s very good to just, firstly, start with something fun. And people often think that we should have, “We’ll have a team meeting and we’ll have cookies at the end or we’ll have fruit or whatever,” depending on how healthy you are. Have it at the beginning because if people are in a positive mood, they have a better meeting.

So, if you’re going to do something fun in the meeting, do it to begin with as an icebreaker. Don’t do it as a reward at the end. Give it to them at the beginning, then you’ll get a better meeting. So, that’s one thing. And the next thing is making sure that everyone speaks. That’s a really obvious thing to say. But if someone is an extrovert, like I am, I can dominate a meeting quite easily. And it’s like, actually, extroverts like me need to learn to be quieter, and we need to learn to draw things out with the people that are more introverted. They very often hold a truth that you don’t know about, and if you don’t try and help them contribute, you wouldn’t understand that bit of critical data to you as a team.

So, that sort of facilitative style of making sure that, sure, the experts can be heard, but they should have their proportionate time, and the introverts, try and draw them out more. Try and get people to, without bullying people, but encourage them all the time and, also, being sensitive. We’re exquisitely sensitive at picking up signals. Maybe less so through Zoom but when we’re in a room with people, we pick up tensions, we feel them in our bodies that there’s something going on well before we understand what it is. Don’t ignore those signals.

I often say that feelings are data. What I’m feeling is data. It doesn’t mean it’s the truth. It could be a bit of data from 10 years ago from a fear I had. That’s when we get into problems and we probably should go put ourselves in therapy to sort things out. But it could be a bit of data that’s right here in the room. And so, how do you work with that? And how do you draw that out? And how do you find out more about it?

And I think being curious and sensitive and compassionate as a team leader, as a group leader, is a good way to get a lot out of your team whilst also needing to hold boundaries sometimes. You can’t let people run over you. You can’t. You’ve obviously got deliverables as a team that has to be met. This is work. This is not a support group. But it’s how you move towards together there.

A work team, a good work team, is a brilliant experience. It can be one of the top experiences of your life. A good marriage is good, a good family is good, a good sports team is good, but a good team at work is right out there because you spend so much time with them. And so, it’s worth investing in because it’s just a hell of a lot better when you enjoy working with your colleagues. It’s so much better.

Pete Mockaitis
Amen. Well-said. Well, now, could you share with us a favorite quote, something you find inspiring?

Nic Marks
Victor Frankl, “The space between stimulus and response is where our growth is.” That’s not quite an exact quote but it’s something like that. I love the idea that we’ve got this ability that if something happens, we have a choice how we respond. It’s how I think about emotions and cognition interacting. Emotion, the feeling comes. We can apply our intelligence to actually decide how we act. And it’s that space which is the maturation process.

A signal comes into us, how do we choose to respond? So, something might make us angry but we don’t have to hit the person, particularly if they’re your boss, but we can respond perhaps in a different way. And that’s how we learn and we grow. In a sense, emotional intelligence for me is about having access to your emotional signals but using your intelligence in order to how to actually react to them. So, I think that’s a really nice one.

There’s an Aristotle one, which I’m not going to get exactly right, but it’s something about how we learn by repeatedly doing. We don’t suddenly learn from a book or whatever. It is actually by the doing that we really learn. Excellence is acquired by repeatedly doing things. And I think that if you want to be a good team leader, if you want to be a good colleague, it’s about what we do in the world. It’s a show-not-tell world. What we do, the piece we do, how well we do it is actually how we learn. And that’s probably why we should risk because if you don’t try, you don’t learn.

Pete Mockaitis
Those are good. Those are good. And how about a favorite study or experiment or bit of research?

Nic Marks
Well, probably the study that most changed my way of thinking about how to measure experience was a 2004 study by the stellarly brilliant Daniel Kahneman. So, Kahneman was starting to work on wellbeing in the early 2000s, actually about the same time that I was. I started about 2001. So, I was really interested when he entered the field because he already had a reputation in economics. And he produced something which came to be called The Day Reconstruction Methodology where he asked a thousand women, was the first study, about what they did yesterday.

And there’s a strong tradition in social science to do diary so they just asked people how they spent their time. The difference was he said, “How much did you enjoy the activity?” And by putting an emotional tone into the research, he made the data come alive in a way I just hadn’t seen. Most people are doing happiness research, wellbeing, quality of life research, we’re asking questions like, “How satisfied are you with your family life? How satisfied are you with your overall life?” And they’re perfectly good questions but they’re a bit dull.

And he suddenly asked, “What did you do? How much did you enjoy it?” And so, what he found out was that the activity they did most on the last day they were working, it was work, it was 6.9 hours or something, the activity that they enjoyed most was what he very delicately called intimate relationships but it was only 12 minutes.

And what he found was that if he asked people how much they enjoyed their work, he came second bottom. The bottom was the commute. And so, you had the activities that they did the most were people enjoying the least. And in that moment, I thought, “Sometime I want to work on work.” And it was another eight years before I did do. But in that moment, I thought, “It’s interesting. That’s where adults spend a lot of time. So, if I’m genuinely interested,” which I say I am, “in making the world a happier place, work is a really good intervention to think about, about how to do that because people spend so much time there.” So, that’s probably my favorite study, yeah.

Pete Mockaitis
Well, thank you. And how about a favorite book?

Nic Marks
Oh, I’ve just read a beautiful book. I’m always into the last book I just read. I don’t know about you. And it’s called The Reality of Time, and it’s by Carlo Rovelli, and he’s a physicist. And it’s about how time doesn’t really exist, and it really blew my mind. I did physics at school. I loved science books. They take me out of my comfort zone. But I thought what probably the most amazing thing was that he had this whole sort of treatise of what time is, what constant time is, what thermal time is, and all this stuff.

I didn’t know that apparently time goes slower if you’re on top of a mountain than if you’re at the bottom of a valley because time is affected by gravity. I didn’t know that. I did know that black holes, you couldn’t get in them and out of them so time didn’t move through them. And I knew time was relative in the universe but I didn’t know that. And then but what I really loved is when he started talking about death, which is, I think, should be, is a favorite topic of mine and should be a topic of all us. And he goes, he summarizes Epicurus, and he goes, “When I am here, death is not here. When death is here, I am not here, so there’s nothing to be frightened of death.” He basically said, “Death is the end of the experience of time for us. And as there will be no time in death, there’s nothing to worry about after death.” That was lovely.

Pete Mockaitis
All right. Thank you. And how about a favorite tool, something you use to be awesome at your job?

Nic Marks
Well, I really do like Slack actually. I think being in that instant messaging into the workplace has been really brilliant. We used another one called HipChat for a while and then we moved over to Slack. I think they’re really good tools. And I have come to love my CRM system as well because it just saves so much time. We use HubSpot. So, those are tools that I use at work for productivity. Of course, my favorite tool is Friday Pulse, but I’m not going to say that really.

Pete Mockaitis
And a favorite habit?

Nic Marks
Oh, for me, walking. Walking serves a lot of purposes for me. I’m an overweight middle-aged man. I’m not ever going to be very fast. It’s my one exercise I really enjoy. Swimming I do as well but it has to be warm. I’m not very good at cold-water swimming. But walking because it’s my meditation as well, it’s my thinking time, my creative time. It’s my exercise. It’s time on your own. I do like walking with my wife but every other walk, not every walk, yeah.

Pete Mockaitis
And is there a particular nugget you share that seems to connect and resonate with folks and you have it quoted back to you frequently?

Nic Marks
One of my mantras is I really encourage people to take their happiness seriously and the happiness of other people seriously. It’s something to teach. It’s not a light frivolous topic. It’s a serious topic. I don’t know if that’s what you mean.

Pete Mockaitis
No, it’s good. Yeah. Thank you.

Nic Marks
But, certainly, sometimes people go to me, “Oh, yeah, I don’t about that.” I think people don’t think about their happiness enough, in my opinion.

Pete Mockaitis
Okay. And if folks want to learn or get in touch, where would you point them?

Nic Marks
Yes. So, FridayPulse.com is our website. I have a personal website which is NicMarks.org. LinkedIn, if you like what I’m saying, then connect with me on LinkedIn. I love connections on LinkedIn. And we’ve also just created a sort of free personal reflection tool for people to think about their happiness at work and it’s a bit like one of those sort 16 personalities questionnaires but I would say it’s more actionable because it’s basically talking about the work you do now and what you can do to improve your work.

And you can just get to that, it’s just FridayOne.com, so it’s one because it’s one person. It’s one snapshot in time. But it’s FridayOne.com and you take the test and it will give you what I think is a rather cute report back with insights and reflection pieces in it.

Pete Mockaitis
Okay. Well, that sounds also like a call to action so we’ll take it. Nic, this has been a treat. Thank you and I wish you much happiness.

Nic Marks
Thank you. And you, Pete, keep awesome.

559: How to Unify, Motivate, and Direct Any Team by Picking a Fight with David Burkus

By | Podcasts | One Comment

 

 

David Burkus says: "Put to words the vision that's already in people's hearts and minds."

David Burkus discusses how crafting a compelling vision in terms of a fight can inspire your team to action.

You’ll Learn:

1) The three kinds of fights that inspire

2) A simple trick to greatly boost motivation and efficiency

3) The secret to getting along with the coworker you dislike

About David:

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are changing how companies approach innovation, collaboration, and leadership.

As a skilled researcher and inspiring communicator, Burkus’ award-winning books have been translated into more than a dozen languages, and his TED Talk has been viewed over 2 million times.

A renowned expert, Burkus’ writings have appeared in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, and more. He’s been interviewed by NPR, the BBC, CNN, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50.

Resources mentioned in the show:

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David Burkus Interview Transcript

Pete Mockaitis
David, thanks for joining us here on the How to be Awesome at Your Job podcast.

David Burkus
Oh, thanks so much for having me. Great title for a show, by the way. I just need to say that.

Pete Mockaitis
Oh, thank you. Yes, well, I like it clear. So, that’s what you’re getting here. I understand one thing that you’re awesome at is Brazilian Jiu-Jitsu and you got a blackbelt. What’s the story here?

David Burkus
Yeah, so I have been doing Jiu-Jitsu since probably 2016. Like a lot of people, I have that exact same story of college student, etc., go to Blockbuster when it’s still around and rent one of those old UFC DVDs and watch this guy named Royce Gracie destroy everybody. And, suddenly, you’re going, “What is this weird art from Brazil that everyone is talking about?” So, you go to the first class and get just like beaten to a pulp, but you go, “That was so much fun.” And if you keep doing it for 13 years, eventually the hand you a blackbelt. You get to be not terrible which is about what I would rate myself now.

Pete Mockaitis
Blackbelt equals not terrible.

David Burkus
Yeah, yeah. There are some people, like one of our coaches has been doing it for, let’s see, he’s probably 50 so 40 years and he’s still pretty fit. So, you’d think that you could beat up an old man, but you really can’t.

Pete Mockaitis
Well, now, David, do you have any pro tips if, let’s say, someone is at a grocery store and they’re buying the last roll of toilet paper or hand sanitizer, and then someone attacks you, what do you advise?

David Burkus
Well, the first thing would be to not get in that situation, right? Distance is your friend. So, the more that you can, I think, have situation awareness about who that guy that’s been eyeing the toilet paper awkwardly is and realize, “This is a situation I need to walk further away from,” that’s really your friend. That should be the biggest goal. I think a lot of people end up jumping. I mean, you watch it now but you also watch it during Black Friday shopping and things like that. People jump into confrontation way too quick. Keeping space from people is your friend.

Pete Mockaitis
Okay. Now, that’s advice for personal safety. Now, when it comes to rallying a group of folks, you advocate that people pick a fight. What do you mean by this phrase?

David Burkus
Yeah. So, pick a fight, referring to… it’s a bit of a double meaning, right? So, I believe that, fundamentally, we’ve had these conversations about purpose for probably two decades now and, yet, a lot of people are still really bad at saying what the purpose of a company is. We do mission statements or we try and start with why. We try and do all those things and it doesn’t really rally people the way it should.

And so, I believe, fundamentally, when you look at the research that one of the best ways to give a clear and concise and motivating statement, a purpose, is if you can frame it as the answer to the question, “What are we fighting for?” As a leader, if you can do that, and individually if you can do that, it just seems to, like you said, rally and motivate people a bit more.

But here’s the key, you have to choose your fight wisely. So, that’s the secondary meaning, you also have to pick the right fight which is almost never competitors. For the average employee, you’re almost never motivated by, “I work for Coke, and I want to destroy Pepsi.” “I’m probably going to go to work for Pepsi one day,” or something similar. So, you have to pick what is that higher purpose, that bigger thing that you’re striving for, that’s what the right fight looks like.

Pete Mockaitis
Yeah, that’s interesting. So, we’re fighting for something as opposed to against something. I guess maybe you could fight against something if it’s like intrinsically evil, like poverty or disease.

David Burkus
Yeah. The way that I phrase it is, “What are we fighting for?” not “Who are we fighting?” right? It’s not about the other because, again, you see. I mean, we’re seeing it right now as we’re recording this. This was totally unintentional, by the way, but we’re seeing it right now. This is arguably the first time in world history that every country in the world is fighting for the same thing and we’re all fighting against the same thing, and it’s sort of that proof of concept. There’s not time and situations like this for little squabbles over which country is right and all this sort of stuff.

And the same thing happens organizationally when you have that true sort of purpose worth fighting for. Those little silos, politics, turf wars, they all get squashed to that larger purpose. So, that’s why I really emphasized, it’s, “What are we fighting for?” not “Who are we fighting?”

Pete Mockaitis
Okay. And so, when you’re picking what you’re fighting for, we got some pro tips and pointers already in terms of not who we are fighting against. And so, maybe paint a picture for us with an example in terms of maybe if you’ve seen some cool transformation stories or some contrasts like, “Here’s an example of an organization that’s fighting for something and it works great. By contrast, here’s an organization that’s not quite doing that, it’s not working so great.”

David Burkus
Yeah. So, my favorite example, and one we talk about in the book, of changing that fight midstream, because it’s easy to see, “Okay, this startup has this sort of big fight-based mission,” but it’s a lot harder to do with an established organization. But in the late 1980s and throughout the entirety of the ‘90s, a gentleman by the name of Paul O’Neill took the reins at Alcoa, which is an aluminum-manufacturing plant. They make a lot of different types of aluminum. Fun fact, they make the aluminum foil that goes around Hershey’s Kisses, or they did for a really long time.

And what they were running into when Paul O’Neill took over, stock price was declining, their efficiencies were declining, I mean, it’s a normal 1980s, 1990s story of losing out to offshoring and manufacturing in developing countries and that sort of thing, and a lot of people were wondering, “What are you going to do to turn this company around?” And the way O’Neill describes it, he says, “Part of leadership is to create the crisis,” but he knows the crisis of a declining stock price isn’t going to rally anybody. The crisis of “We need to be more efficient” isn’t going to rally anybody.

So, he chooses, as his fight, safety. He gets up on the very first day of his tenure at this press conference and says instead of, “Here’s how we’re going to increase profitability or shareholder value, etc.” We’re in this era where CEOs basically go right to buy-backs and try and back stock as a cheap way to raise the stock price. He doesn’t do any of that. He says, “I’d like to talk to you about worker safety. I’d like to talk to you about the number of people that lose a day of work because of preventable accidents and I intend in my time at the leadership of Alcoa to go for a zero-accident company.”

Now that’s unheard of in manufacturing but that’s something worth fighting for. It speaks to that sacred value of who’s to the left and to the right of you. And, ironically, if you make a plant more safe, you make it more efficient anyway, so he knows that there’s still this goal, “We’re going to turn the company around,” but just turning the company around doesn’t rally anybody. He chooses to name the enemy. And in this case, the enemy is safety, because if we beat that enemy, we’ll find a lot more things that we accomplish along the way as well.

In his time, by the time he retired in the late 1990s, the stock price had increased fivefold. The company ran more efficiently. Alcoa now is like a pinnacle of safety. There are other manufacturing plants that go to Alcoa to learn how to be much more safe. But, before he came, that was never a concern. It was an acceptable cost of doing business. It hints at the first of like the three templates of fights that I outline in the book. I call it the revolutionary fight, which is when you say, “This has been a norm or a standard that the industry does, and we refuse to accept it as normal any longer. We don’t find it acceptable.” In Paul O’Neill’s case it was safety, “We don’t find some level of acceptable loss acceptable anymore. We’re going for zero.”

Pete Mockaitis
Okay. And so, that’s a revolution. While we’re at it, what are the other two?

David Burkus
Yeah. So, the other two, the underdog fight, my personal favorite fight because I’m from Philadelphia and we’re the city of underdogs, is about not necessarily about what the industry is doing but how you’re perceived by the industry. Sometimes it’s by competitors, other times it’s by critics, etc. You leverage the underdog fight when you can point to a way that people are disrespecting your team, disrespecting your company, or underrating it, and you can point to why they’re wrong. And this is really key, you need two things. It’s not enough just to be criticized because they might be right. You also need a rebuttal. You need rejection but also rebuttal for this one to work.

And it turns out, I mean, this is, like I said, I’m from Philadelphia. We know the Rocky story. Our favorite sports hero is a fictional character who lost a boxing match. New England gets Tom Brady. We get a fictional character who loses a boxing match. But it turns out, more modern research has shown that that really, that desire to prove the critics wrong, even in a business context with the way people frame their careers, the way people frame whether or not going into negotiations, like salary negotiations, etc., the more that you can frame that narrative, that this is about proving the haters wrong, the more you can actually inspire and motivate somebody. So, that’s the underdog fight.

And the ally fight is, I think, one that a lot of organizations look at because if they’re really a customer-centric organization, this is an easy one for them because the ally fight is not about our fight at all. It’s not about what we’re fighting for but we can point to a customer or some other stakeholder who is engaged in a fight every day, and we exist to help them. We exist to provide them what they need to win that fight.

Pete Mockaitis
Well, yeah, so I’m picking up what you’re putting down here in terms of these are kind of visceral, emotional, maybe even primal human things here in terms of like, “No more,” for the revolution or, “We’re going to prove them wrong,” like the Rocky story, or, “We are going to help someone who’s in need of our help,” and you sort of tap into that heroic action there. So, yeah, I’m digging this. So, then can you give us some examples? So, we got Alcoa in terms of, “Hey, efficiency in plants and let’s lower costs and stuff,” doesn’t do it as the way safety does. Can you lay out a few more to make it all click into place?

David Burkus
Yeah, a few more from the revolution or from the underdog or the ally?

Pete Mockaitis
Let’s take them all.

David Burkus
So, my favorite revolution story, this isn’t actually in the book, so this is new for you, is I have this around my phone, and you can see it but everyone else is just going to have to like Google it. There’s a company based out of Vancouver called Pela Case, they make cellphone cases. The difference between them and every other cellphone case is theirs don’t sit in a landfill for 10,000 years when you get a new phone. If you throw it in a compost pile, it will decompose within 10 years. It’s totally biodegradable if you compost it.

So, their revolution is there’s this whole consumer goods company that finds using petrochemicals and creating plastics totally acceptable because we need to lower cost or whatever. It’s an acceptable norm that they’re using this thing that’s destroying the environment. They refuse to accept that. You ask anyone who works for Pela, “What are you fighting for?” they’ll tell you they’re fighting for a waste-free future. They’re never going to change consumerism. We’re not going to get people to, it’s not like a plastic bag, you can’t reuse it, right? As soon as there’s a new cellphone with a different design, it’s hard to reuse that case. But we can change what’s consumed to itself be waste-free.

And what I think is really telling, they just did this about six months ago, they launched their second product which proves that their focus is on this waste-free revolution idea, because their second product has nothing to do with cellphone cases, which no strategic advisor would ever say. You have this little niche inside of electronics, inside of smartphone case, the next thing you do is make an iPad case or something else. No. Their next thing was sunglasses because that’s the next thing that’s consumable that they could tackle, right? We buy sunglasses in May. We’ve lost them by September. So, if we can trust that they’re biodegradable, somebody finds them, they get put in that landfill, they’ll decompose, they’ll biodegrade eventually, then at least we’re making it waste-free even that. We’re never going to change consumerism but we can change what’s consumed to make it waste-free. That’s my other favorite revolution story.

Pete Mockaitis
Yeah, and that reminds me. You talk about it doesn’t seem like a strategic adjacency from the classic strategy matrices type of thinking, but from that fight, that purpose perspective, that makes total sense. And I’m reminded of Pat Lencioni who we had recently, talked about a company and their purpose, why they were founded, was to provide good work opportunities for people in the community, and so they did roofing, but they’re like, “Hey, man, if people didn’t want roofs, we could shift to landscaping or concrete, that’s fine.”

And so, that might not seem like, I don’t know, the same skillset or whatever, but it fits in from that perspective and it continues to be inspiring even when there’s a shift afoot. So, that’s pretty handy. Well, so then how do we, let’s say, I’m thinking if we zoom into maybe an individual contributor or someone who has a small team, how would you recommend…I’m just going to throw you into the fire here. Let’s just say, “Hey, you know, we’re a marketing team, and what we try to do is get a lot of impressions, and conversions, and brand awareness, and our story out there.” And so, these are the kinds of the things that we measure and so maybe that’s a little bit flat from a fight perspective. How might we go about tapping into the power of the fight?

David Burkus
Yeah. So, the first thing, like if you’re running a small team, for example, the first thing you got to do is figure out which of these fights will most resonate with your existing people. This is actually the big misconception with a lot of the leaders that I work with is that you, as the leader, get to declare and cast the vision. It doesn’t work that way and it never really has. You get to put to words the vision that’s already in people’s hearts and minds but they haven’t really thought about enough. And so, there’s that idea. What’s going to resonate the most with you?

If you’re an individual, again, I think it’s thinking about each of these in turn and figuring out which of these narratives. I know a joke that I’m from Philly, but the truth is, the way that I’m wired, that underdog fight is actually what inspires me, motivates me to get to work, etc. And then you got to choose what stories you need to be exposing yourself to, to keep that up.

So, let’s say you choose the ally fight, for example. You’re that marketing team, you find out what the ally fight, meaning it’s, “Yeah, we’re measuring progress with impressions,” but what the larger company does can be framed inside that ally fight, then you have to figure out, “How can I make sure that I’m seeing evidence of that finished product?” This is, I think, the big problem in a lot of motivational research inside of organizations is that very few people inside the organization actually get to experience what, in psychology, we call task significance. They actually get to see the end-product of their labor and get to see how it helps people.

Adam Grant sort of did a lot of research on this about 10 years ago and reframed it. It’s what he called prosocial motivation, the idea that if you’re working to help people, you’re more motivated. But even task significance, even if it’s one of the other types of fights I think is hugely important. So, I think the biggest thing you can do, once you figure out what resonates with you, is, “How do I make sure that I’m catching that material, that I’m catching success stories from clients? If it’s the ally fight, how do I catch stories about what’s going on in the industry and why we’re doing differently so that I’m seeing that on a regular basis?”

Because most of us in the day-in, day-out, especially if our performance metrics and things like that, or how many impressions we get on random websites, we lose sight of that larger thing. And so, if you’re the only one that can do it for you, do it for you. If you’re running even a small team, that becomes one of your job, it’s how do you curate those stories. It’s not your job to cast the vision. It’s your job to curate those stories.

Pete Mockaitis
Yeah, that’s good. That’s good. Well, that reminds me of right now is, hey, we’re speaking on the podcast and all I really see is you, and then I see impressions, downloads, etc. in my platform. So, we had a 10 million downloads celebration in Chicago, which is informal, we had some folks over for dinner. And then I’ll just give a shoutout here, we had a couple from Alabama, and Andrew told me that they started listening to the show on the way back from a funeral, and they were listening to kind of a heavy audiobook, like Tom Clancy, I think terrorists and stuff, it’s like, “You know what, let’s just mix this up and change it to something,” and then heard the show, it was really upbeat and it was useful and inspiring, and it keeps coming back. And so, I thought that was super awesome that, one, they valued it enough to drive from Alabama to Chicago just to have dinner. So, that was super cool.

And to remember that, these numbers, we talk about impressions, translate into human beings who are having an experience that is empowering and worthwhile and, boy, that can resonate hugely if it’s in sort of medical care. But even in smaller matters in terms of, boy, I’m just looking around my desk, a candle that makes for a nice intimate, positive experience for someone who’s having dinner or praying or just setting a mood that’s more pleasant for everyone there. And if you’re marketing candles, I think that does connect and resonate a whole lot more than, hey, 12,400 people saw our Facebook ad about our candles.

David Burkus
Yeah. You know, I totally agree. A lot of organizations, too, will rather than even create impressions, will just label growth, “This is how we’re growing and therefore that.” But growth isn’t a sense of purpose, right? That’s like saying, “Hey, we’re driving 65 miles an hour. Now we’re driving 70. We should all be excited.” Where’s the car going? Tell me more about that. And I think that’s incumbent on if you’re in any leadership role, even if it’s a small team, but it’s also incumbent upon us.

One of the practices I’ve had, admittedly it’s easier to do when you’re an author, but one of the practices I’ve had is to develop what I used to call the win folder. I don’t know what it’s currently called. I should look on my desktop. But it’s basically when people really do send you those thank you emails. I drag them into a folder so that when I need them, I can pull them back. We get those for any of our work.

Even if our work is the impressions and somebody elsewhere in the company said, “Hey, thank you so much for this. I know this project was rough. And look at this success.” When they give you that sort of thank you email or that success email, find a way to keep that because that’s going to be the easiest way to give yourself that reminder is to keep looking back on those sort of things because those are…I mean, we like to think that an organization’s customer are just the people that spend money with them. But your customers are everyone in the organization who benefits from the work that you do. So, finding ways to capture stories from all of them is hugely important.

Pete Mockaitis
Absolutely, yes. Well, why don’t you go ahead and tell us about a win that keeps you inspired?

David Burkus
Yeah. So, I have a bunch of them. So, I was a full-time business school professor for seven years, and this started as a non-digital, right? We taught business, and I taught a couple of the sales classes. We taught about thank you notes, and people actually listened to me and started sending them. So, I had a little box that was full of those thank you notes. Now, it’s been electronic. Probably my favorite one in the last six months or so, and this is why it comes to the top of my mind, is my prior book was called Friend of a Friend, which is a book about how networks inside organizations but also if you’re looking for a job,  or you’re in sales and trying to find more clients, networking works as well.

And I got an email from a woman who was totally dissatisfied with her job in PR and moved to New York thinking, “I was a PR major, this is where I’m supposed to go to get into film and television and news and media and all that sort of stuff,” and just hated it, loath it. Walked through Barnes & Noble, found the book, which is great but also a little depressing because I wish people like that would already know I exist, but that’s a whole other dilemma. Found the book, read it, and sort of started to develop a plan of action for moving into that world of fashion. And now that’s the world that she’s in. I have no idea why fashion appealed to her, but if you’re already in New York, it’s not a bad place to transition from media over to because it’s also based there.

And, literally, it was two emails. She sent one, I sent one, and then I think she sent one back. I have those two emails in my computer about her job transition over time. I look at it, especially when I look at the sales numbers for Friend of a Friend and we have an off week. I go back and I pull emails like that.

Pete Mockaitis
That’s powerful. Thank you.
Okay. So, then by contrast you say that it’s not so effective for the leaders to go offsite and go figure out and cast a vision or a mission statement. You say that they’re often terrible. What’s the story here?

David Burkus
Yeah. I mean, I think they all start well-meaning. The process that we use to develop a lot of them is really flawed. So, we go off to an offsite, usually we start with sort of a draft, we start with what we do which is just not necessarily why we do it but just what we do. Like your example of the roofing company, it’s not really why we do it, it just happens to be this is the business that worked best for the people we have. But we start with that description of what we do, and then everybody turns into like college English professors or parliamentarians and starts debating the specific wording, where this comma goes.

The first thing we need to do, because we care about everybody, is we need to make sure that everybody gets represented. And so, we talk about shareholders, and customers, and stakeholders, and the community, and a ton of different people. And then it’s not enough to say what we do, we also have to say how we do it, so we throw in buzzwords like synergy and excellence and innovation and all of that sort of stuff. And the end result is a phrase that ends up, and it’s way longer than the answer to the question, “What are we fighting for?” part of the reason for the question is just cut through the crap of a mission statement and tell me what you’re fighting for. But it also becomes incredibly difficult to even remember.

I have literally been in the room with CEOs of companies, and said, “What is your mission statement?” and seen them like look under the table, at their phone, or they have to look up their investors, or About Us page of their website to find it because we’re all excited when it came out two years ago and we put it on a glass plaque. But if it doesn’t actually inspire people, using one of the three levers that we were talking about, it gets very easily forgotten.

Pete Mockaitis
Yeah, I hear you. Well, now I’m intrigued. So, some people might say, “Well, you know, that’s really great for any number of those examples, safety with aluminum, candles, writing books.” Have you seen some folks do a bit of connection to a fight in maybe an industry or a set of activities that would seem like the opposite of inspiring? Like, “It’s really hard to find a purpose here but, by golly, these guys did it and it worked for them.”

David Burkus
Yeah, there’s a couple different there. One of the big things we’re seeing is, like you said, I, after I wrote the book, became aware of a company in Cincinnati called Jancoa that is very similar, they’re a janitorial company, but their whole thing is to help people get settled. Usually, folks that are trying to climb the socio-economic ladder, or immigrants, etc., trying to find and get them settled and move on, so there’s that idea that what we actually do isn’t necessarily all that important, so there’s that idea.

But then there’s other things that people do or sometimes it’s supplied to you from the business model that makes what you do not necessarily all that important. Now, if I’m getting it, something that might be behind your question, I don’t know if I’ve ever seen anybody properly leverage a fight and say, “We’re going to do evil,” right? “But we’re going to call it the revolution because the rest of the industry does good.” And this actually is an example that’s coming into my head but it reminds me of we were just talking about mission statements. Sometimes if you’ve got a good fight that you’ve adopted, the mission statement isn’t actually all that important.

So, there’s a little company, you may have never heard of them, they’re called Hershey, the Hershey Company, they make this candy. I don’t know if you’ve ever heard of it. And for a long time, actually, they had the worst mission statement I’ve ever seen. Their mission statement was literally “undisputed marketplace leadership. That’s our mission. In this industry, we aspire to that.” And, thankfully, they changed it over time mostly because people, like me, criticized them for a really long time. But the truth is they didn’t need that mission because their fight has been a part of the company DNA for a lot longer than that. Not a lot of people know this, but if you work at Hershey you definitely do.

Milton Hershey, before he died, set up a school for biological and societal orphans, the Milton Hershey School. It’s literally almost across the street. You basically, if you go to Hershey Pennsylvania, you have the headquarters of Hershey, Hersheypark, which is an amusement park, and then on the other side of Hersheypark is the school right there, all sort of laid out. Almost along the same street. And this isn’t like a corporate social responsibility, “We give some of our profits to this school that Milton started.” When Milton was preparing his estate, when he was getting ready to die, he set up a trust for the school and willed his shares to the trust. So, the trust and the school is still the majority shareholder of the school. It’s not the profits that fund the school. The trust owns the school. Milton Hershey School owns Hershey Foods.

And so, they could get into any industry they want at this point as a company, and there’s a lot of different divisions now, they’re in entertainment, they make a lot more than just chocolate, all of that sort of thing. So, I think they’re probably my favorite example of a company that you could go into any business, and as long as the trust still owns the primary business, you could change your mission statement to whatever you want to because the sense of purpose that people are going to feel is that ally fight, “What are we fighting for? We’re fighting to give those kids an education.”

Pete Mockaitis
That’s cool. Well, so we talked about the fight a lot. I’d love it, adjacent to that or complementary to that, do you have any other best practices that make a world of difference when it comes to motivating a team?

David Burkus
Yeah. So, the task significance piece, I think, is a huge one. I think the biggest one that we are probably in dire need of in this world of virtual work that we’re about to face is, I think, we don’t often tell people how best to interact with us. Like, if you think about the majority of research that you read on people inside of teams, how you interact with your coworkers, etc., most of it is like, and I’m guilty of this, most of is content about how to deal with that coworker that disagrees with you, how to deal with this coworker that you can’t get along with, etc.

I think we’d be a lot better if we thought about us as the problem, and we actually presented to our team, “Hey, here are my little idiosyncrasies.” So, like mine is I’m very easily distracted not by little shiny things, but you’ll say something and then I’ll think about the ramifications of it, and you’ll keep talking but I’ll be over here thinking about how that affects some downstream issue. Like, it’s just I’m a systems thinker like that, and you may have to catch me up at times. You may also find me super excited about an idea that has nothing to do with what we’re talking about but it sparked in that meeting.

So, I try and present to people, “These are the little idiosyncrasies of how I work.” I’ve sometimes heard this described as an owner’s manual for yourself. What if you created an owner’s manual for yourself and gave it out to the rest of your team, and said, “Hey, based on people that used to work with me in the past and my own introspection, these are the things you can expect, strengths and weaknesses, so that we can get a little more clear”? I think that goes a whole lot further than just reading a bunch of listicles about, “How do I deal with a coworker that we disagree with?”

Pete Mockaitis
Absolutely. And it’s so powerful in terms of that display example of vulnerability invites others to do the same and just can go so far in building trust and camaraderie and all kinds of good things.

David Burkus
Yeah. Oh, no, I totally agree. I had this situation, in the spirit of trust and vulnerability, I’ll actually share this from two days ago. I was in a back-and-forth, more chat-based debate with somebody that’s, we’ll call him a colleague. Like a lot of the work that I do now is we don’t work for the same company but we’re working for the same mission, be it getting the book out or whatever, and we’re arguing back and forth.

We’re saying something, and he said, “Sorry, this was harsh, whatever,” and I said, “No, I wasn’t offended,” and then I immediately hit him back with, “No, actually, that’s a lie. I was but then I reminded myself of this.” And I forget what the this was but it was basically like, “No, in that moment, I really was angry at you for like 45 seconds but I got over it and here’s why.” And I don’t think he had ever had somebody actually say, “Yeah, you made me angry and I got over it because I care more about this project,” right?

So, those little, I think, displays of vulnerability, I think, are hugely important. I do want to caution here around vulnerability and authenticity that it’s also not an excuse to be a jerk. Like, this owner’s manual is not, “Here’s all the things you can expect about how I tell it like it is.” Right, this is not what we’re talking about.

Pete Mockaitis
Sometimes I’m going to scream at you.

David Burkus
“Sometimes I’ll just throw things and walk off.” No, that’s not what we’re talking about. But we are talking about, “Hey, here are the things I know about what it’s like to work with me, and some ways that I found are easiest. Here are my flaws so that we can work around them.” And, hopefully, that inspires a conversation. That works a whole lot better than like, “Let’s all do a book club, or let’s all take a personality test and talk about our differences.” I don’t know that those go all that far but that vulnerability and open sharing definitely does.

Pete Mockaitis
Yeah. And I think the tools whether it’s Myers-Briggs or StrengthsFinder, any number of things out there, can be a fantastic starting point in terms of like, “Yes, this is highly resonant for me, and so I will share it.” And it’s interesting, you mentioned that that person had never had anybody admit that they were upset or offended. I think that’s a whole other ballgame. But there have been some times where people have said that they did this thing, and they said they’re sorry, and I really was kind of ticked off, and I said, “Oh, I forgive you.” It’s like people are used to hearing that, and they’re like, “Actually, that feels more intense.”

David Burkus
Right. You’re supposed to respond with, “No worries,” or, “Oh, it’s no problem,” or whatever. Like, “No, it really was a problem, but I forgive you because I care about you.” Yeah, and it’s the same deal with like I learned this from my kids and like parenting books, which is, ironically, more relevant. Most of them are more relevant to the workplace than they are to parenting. But one of the other things around emotions is it’s always okay to say your emotion. It’s never okay to blame somebody else.

So, when we work on with our kids, you can never say, “Mom, you’re making me mad.” You can say, “I’m mad.” You can say you’re mad at me as much as you want, but you got to take responsibility for your emotion. And then when you say you’re mad, I’ll help you. That might be because I have to apologize, or that might be I need to help you calm down, whatever. It’s totally cool to label your emotions. But I think we’re in this game where we only got half of that in the corporate world where we were talking about you’re not suppose to use you-statements, use I-statements. We ended up just saying nothing instead, and we just kind of mask those emotions. So, people say, “I’m sorry,” and we say, “No worries,” and that’s a lie on both counts because they’re not sorry and we’re still angry.

Pete Mockaitis
Yeah, that’s true. Well, hey, man, labelling emotions when we’re working out with our two-year old who’s been doing a lot of screaming, maybe you heard some, and so we got these emotion flashcards which are really helpful in terms of the different happy, disappointed, sad, angry, and that’s been going far. We also say, “Johnny, can you please stop screaming?” And then when he does, we clap, and he likes being applauded.

David Burkus
Oh, I like that. I like that. Mine are not two but I might still steal that. For my coworkers, I mean, not for my…

Pete Mockaitis
“Will you stop screaming?” All right. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

David Burkus
No, I think to bring it all together, I think emotions, again, are a powerful thing in the workplace, and we’re just sort of realizing that. And that’s one of the reasons I think this purpose thing, like you said, it’s almost primal, this idea of a fight because it taps into that emotional level. Purpose is great but if it’s just logically apparent, we see how AB equals C, and C is a good thing in the world. That’s not as motivating as let’s tap into that actual emotion of, “Here’s an injustice I need to fix,” or, “Here’s a critic I need to prove wrong,” etc. So, ironically, we hit from both angles, that power of sort of emotions that work used properly.

Pete Mockaitis
All right. Well, now, can you share with us a favorite quote, something you find inspiring?

David Burkus
Yeah, one of my favorite quotes. I mean, I’m trained as an organizational psychologist, even though I always wanted to be a writer. And one of my favorite quotes from that world is W. Edwards Deming, “In God we trust, all others bring data.”

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

David Burkus
So, I talked about it a bit in the pro social motivation piece around, and some of Adam Grant’s studies. You probably heard these, because I know you and you’re smart, around the doctors and handwashing, very timely study for right now but also the call center workers and spieling the beneficiaries. But I feel like we need to shine more attention on a lot of those studies because one of the things you realize right off the bat is that organizations are pretty terrible at sharing those stories, at sharing those wins and those people who benefit from work. So, it’s a popular study already but it’s not popular enough.

Pete Mockaitis
Okay. And for those who have not heard it, now is your chance to popularize it. What should they know about it?

David Burkus
Oh, yes. Sorry, we’re all getting nerdy here. I apologize. I shouldn’t assume. So, Grant, while he was a Ph. D. researcher at the University of Michigan, the first study of this was a call center study looking at…especially if you’re going to a state school. I went to grad school at OU, and the very first thing I got in terms of any communication from the University of Oklahoma was a call from a student trying to raise money for scholarships. Every large school has these call centers where we’re just calling alumni asking for money all the time. And I appreciate him because they’re trying, they’re working, these are kids who were trying to pay their own way through school. Talking to them is a bit like talking to the Cat in the Hat, or the Green Eggs and Ham guy. I forget it. It’s Sam. It’s a bit like talking to Sam-I-Am because it’s like, “No, I don’t want to donate a thousand. No, I don’t want to donate in a box. No, I don’t want to donate $20 worth of fox.”

So, Grant looked at this, I mean, it’s incredibly sort of draining job, and Grant looked at it and thought, “How can we increase that task significance piece, leverage the pro social motivation?” is the term that he would use. And so, he designed this study where, basically, everybody in the call center got put into three groups. One group got an extra 10-minute break one day, another group, during that 10-minute break got to read letters from students saying how much they appreciated the scholarship that they earned because of these call center efforts, and the third group got to meet an actual student. So, they went to the breakroom for the normal break and there is a student who describes how the scholarship helped him, how he wouldn’t be able to afford to go to the University of Michigan without it, etc.

Interestingly enough, there’s no effect in group one or two. Obviously, there’s no group in group one because they just got an extra break. But group three made more phone calls afterwards for a number of weeks, raised more money per phone call. None of these groups received any training on how to be a better salesperson, anything like that. It was just the sheer motivation to, “I can put a face and a person to who I’m helping. I know what I’m fighting for at this point. I know it just feels like I’m on a phone call but I’m fighting to help keep those kids who would otherwise not have it, stay educated,” had a dramatic effect on their motivation with no other interventions.

So, Grant wrote all this up in a series of follow-up studies, too, and kind of labeled this term pro social motivation, which I think, personally, like I said, I think it needs to be more popular, talking about extrinsic motivation at all time, we’re talking about intrinsic. I think we’re going to start talking about pro social motivation like it’s a third lever of that level of motivation, that it goes alongside these other two.

Pete Mockaitis
All right. Thanks. And how about a favorite book?

David Burkus
One of my favorite books is by an intellectual hero of mine named Roger Martin, it’s called The Opposable Mind, and it’s about how, especially in business, but even in life, his thing was when we look at a lot of different mental models of how a business should operate, for example, it’s low cost or differentiation, or we look at how you interact with customers, either speed of service or quality of service, a lot of times those models that seem opposed are not actually opposed. And it’s the leader or even the individual contributor that can find a way to integrate those two models and leverage the strengths of both, that’s why it’s called The Opposable Mind, that can really thrive and create something new.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

David Burkus
This is going to sound super, super low-fi, my absolute favorite tool is Facebook Messenger. I don’t know why. I feel like there’s a lot of stuff you can do in iMessages or Slack, but there’s a little bit more you can do inside of Facebook Messenger, but then there’s not all the other disruptions. And what I like about it is I probably could figure out how to do this better on my computer. But what I like about it is I can get at it from just about anywhere. I’m on my tablet, it’s auto-installed there. I’m on my phone, it’s there. I’m on my desktop, it’s sort of a click away. So, I never could get messages to work the way it should. I know that seems weird but that’s probably how I interact with more colleagues and that sort of stuff. And I don’t use Facebook for anything else. I literally only have Messenger on my phone.

Pete Mockaitis
Okay. And how about a favorite habit, something you do that helps you be awesome?

David Burkus
So, we talked about kids already so I’ll tell you this one and yours is at the age where you could start this. My wife brought this into our daily kind of shutdown routines. So, apparently, when she was growing up, it was a common question they asked on the dinner table. Our life is such that we have more family breakfast than we have family dinners, so we didn’t ask it there. But before we go to bed, we ask both of our kids, “What was the favorite part of your day?”

And when the oldest was about three, maybe three and a half, he started asking it back to us and wouldn’t let us put him to bed until we gave him an answer too. And so, that little, now we’d call it a gratitude practice and all of this sort of fluffed-up stuff, but I really just like that question, “What was the favorite part of your day?” Let’s spend 30 seconds and go, “What was the favorite part of today? What went absolute best today?” And so, we still do it. Now, they’re eight and six, but we still do it almost every night. We probably don’t remember every night but we still do it pretty much every night.

Pete Mockaitis
And what’s a particular nugget you share that you’re known for?

David Burkus
I like to say that I’m trying to make the experience of work suck a little bit less, and I do that in a variety of ways. Pick A Fight is one of them, a lot of the other books that I’ve written, but we also put out a lot of content, just like you said, about how to interact better with coworkers and show motivation. I think work, the big grand overarching theme, or my personal fight, is that work is far more important to think about work-life balance as just the number hours because toxic work will drag itself home, and positive work will make homelife better as well. So, we need to be talking about the experience of work in a way where people leave it more energized than they came.

Pete Mockaitis
All right. And if folks want to learn or get in touch, where would you point them?

David Burkus
I would point them to the show notes for this episode because you do an awesome job of writing up all those show notes with all of these little lightning-round questions. And if you’re listening to this, you already know where that is. And, let’s be honest, both of our names are a little hard to spell so no one is going to remember that. I’d send you to DavidBurkus.com but you’re already listening to the show. You know where the show notes are. Find me there.

Pete Mockaitis
Alrighty. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

David Burkus
Find your fight. Look at the tasks that you do and the story that would resonate the most with you, and find a way to frame it, and remind yourself of that story all the time.

Pete Mockaitis
All right. David, this has been a treat. Thank you and good luck in your fights.

David Burkus
Oh, thank you. Thanks so much. Thanks for fighting for people to have a more awesome job.