469: How to Keep Robots from Stealing Your Job with Alexandra Levit

Pete Mockaitis
Alexandra, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Alexandra Levit
Thanks for having me, Pete. It’s great to be here.

Pete Mockaitis
Well, we usually start with a fun little warmup question. So, I’d love to hear from you, are the robots going to kill and enslave us all?

Alexandra Levit
Are the robots going to kill and enslave us? The answer to that would be no, at least not in the foreseeable future. There’s something called the technological singularity which refers to a point in time in which technology will become so advanced that we really don’t know how it’s going to transform our society. Our society will not look like it does today. So, all bets are off when it comes to that point.

But I think we can pretty safely say for the next 15-20 years that we can anticipate what robots are going to do and, really, they’re going to be good partners. They aren’t going to replace humans, they’re not going to enslave humans, they are going to work alongside us, and, hopefully, in most occupations, allow us to do things that are more strategic and more meaningful, and focus on the work that matters to us.

Pete Mockaitis
Oh, well, thank you.

Alexandra Levit
You’re welcome.

Pete Mockaitis
I find that comforting. Way back when I was in college, we were talking about this and there were a couple of my classmates who were totally convinced it was going to happen, and he even used the evidence point, “Have you seen the movie Terminator?” I was like, “Well, I have but that’s a movie and I don’t think that’s a good evidence point.” So, 15-20 years we’re safe. That feels good.

Alexandra Levit
Yeah, I think your friends are not wrong to be concerned, and we can certainly talk about the reasons to be concerned and the reasons not to be concerned, but I think in the long run it is something we’re going to have to think about because these are very powerful machines, they’re getting more powerful all the time.

And so, while the growth I don’t think is as exaggerated as some people might think in terms of machine learning and machine’s ability to really replicate and simulate human emotions and consciousness, it’s not as fast as some people might think, but there’s really no reason to think it wouldn’t happen eventually. So, I’m going to agree with your friends but try to temper the hysteria a little bit.

Pete Mockaitis
Well, I appreciate that. Okay, well, with that established and a little bit of a breath of relief.

Alexandra Levit
A little bit.

Pete Mockaitis
Let’s talk about what’s up with automation these days. There’s a lot of buzz and I’d love it if you could just sort of set us straight on, okay, what are some of the most striking data and stories that point to where automation is replacing workers and where it’s really not?

Alexandra Levit
Well, this is a great question, and I think the primary message I want to get across when it comes to automation is that you can’t just take huge swaths of your employee population and fire them so that you can automate everything. What I see organizations doing tends to be either too much or too little. So, too little means they bury their head in the sand and they really should be automating certain functions, and they’re not doing that because they’re behind the curve, which that’s not an unfamiliar situation for organizations, particularly when it comes to technology.

And other organizations aren’t being strategic enough about it. They’re just saying, “Well, just because I can automate something, well, that means that I should.” And, in fact, what we need to take is a far more measured approach. We need to look at specific tasks, and what the objective is, and then determine, “Okay, well, is this something where it’s a routine task, it’s something that needs to be replicated, it’s something that doesn’t require ethics or judgment?” It’s something that we have machines that can perform for us, freeing up our human workers to do different types of tasks that do require a little bit more abstract thinking, or creativity, or ethical concerns, or judgment, those types of things.

And what we need to do is look at it on a case-by-case basis. And we’ve seen kind of what happens when organizations don’t do that, when they just blindly automate things, and then there might be human workers there but they’re taught to just kind of stand blindly by while the machine tells them what to do, and the machine is not considering the nuances.

There have been several instances of this. The most famous one actually happened here in Chicago, where you and I are both are. It involved the United Airlines a couple years ago, where algorithm told them, “We need to get these flight attendants from one place to another. That’s the best scenario for business, that’s where we’ll make the greatest profit.” And because the algorithm said so, and the system was automated, the human employees just kind of stood there and were like, “Oh, okay.” And nobody really considered, “If we pull passengers off this plane in order to get these flight attendants on, what’s going to be the impact on our brand? What’s going to be the impact on our reputation, on our customer service?”

And the machine is not thinking about that because the machine is programmed that it only cares about profits. It doesn’t care about all these nuances. And so, we call the act of the human being watching over the machine, we call this the human in the loop. So, whenever you automate something, you have to have to have a human being who’s standing by saying, “You know, I get that the data is saying this, I get that this is what we’re automating, but we really need to take a step back and have some difference of opinion here.”

And that is really, really important to consider when you are staffing projects or staffing departments, yes, you might be able to, in fact, automate something and have an algorithm perform the task, but you still need the humans in the loop for oversight. It’s very, very important. And so, United is a great example of that, but I think most people, at least in the U.S., are familiar with that, unfortunately for United. That was very bad for them. And I think we’re going to see, Pete, more of that kind of thing happening because automation is not being planned carefully enough.

Pete Mockaitis
Well, so that’s intriguing in terms of some guidelines there, “Hey, the more that things require ethics, creativity, and judgment, the more we need a human presence, and the more it’s sort of like rote routine kind of repeat, repeat, repeat, that’s sort of the less we do.” So, could you kind of orient us to, I guess, there’s a lot of buzz with regard to some saying that automation is going to replace all these things, all these jobs are not going to exist. Like, what’s sort of the real fact-based in terms of some of the data and the stories pointing to, “Yes, right now, we are seeing these specific jobs disappearing at quick rates and these ones might be next”?

Alexandra Levit
Oh, I’m glad you asked that because there really is an important reality check here. And there’s been a lot of handwringing over the lost of jobs to machines. And when we look at it, it is something that we need to consider. But the numbers don’t really support that it’s happening in absolute crazy rates in all occupations.

So, for example, and a lot of consulting firms have done research on this, but I like the McKinsey research on it that says that about 60% of all occupations will be affected by automation in some shape or form. So, that means, chances are, two out of three, you will have automation touch your job. But, nevertheless, that’s not 100%. That’s still only 60%.

And then the other part of that is, of those 60% of jobs that are impacted, only about 30% of the tasks in that job will be automated, so that means that even if you’re within that 60%, you still have a whole bunch of things that you are going to be doing. So, you might have one task or two tasks that can be automated, but everything else you’re still going to be doing. And, therefore, your job isn’t going to disappear.

So, I think that’s a very, very important message that most jobs are not going to disappear entirely unless they are of the really rote routine factory-related jobs where you literally would stand there and put a widget on a conveyor belt. If you have that type of job, then you may have a problem. If you’re in the tech sector and you only know one program, for example, and that’s what you do, maybe you’re a database builder or something, and that’s all you do is build databases, and you don’t evolve your skillset, then you might have a problem.

So, it’s not just manufacturing and factory jobs, there are some knowledge-related jobs that could be impacted too. And that’s why, really, I encourage people strongly to take responsibility for upskilling and reskilling. Look at where your industry and where your job function are going and see the writing on the wall. And if you see that new software programs are starting to pick up steam, that things are getting automated, then you’re going to need to develop other skillsets, in particular, tech people who have not had to develop soft skills, like great communication, and ethics, and judgment, these soft skills that we’ve been talking about. Now is the time because those jobs are going to be in jeopardy.

The other thing though, Pete, is, yes, there are going to be certain jobs that will go away, as we talked about. It’s not as extreme as people say but it will happen. But what is also really, really important to remember is that there are going to be just as many jobs, if not more, created by technology. And there’s a couple of reasons for that. First of all, whenever you have a machine inserted into a process, we talked about the human in the loop, well, it’s not just one human. It’s somebody to design it, to build it, to figure out how to deploy it, to oversee it, to fix it when it’s broken. And, by the way, that last one, no one ever thinks about that. No one thinks about –

Pete Mockaitis
“Oh, reboot it. Oh, reboot it.”

Alexandra Levit
I mean, we just had that. I know. The more we rely on technology the more things are going to break and people are going to have to be able to fix it. So, these things are, really, a ton of jobs are going to be created. The other thing that’s really critical is that there are job categories that do not currently exist that will be created by technology. And, as an example, I always used to say, when I graduated from college, social media manager wasn’t a thing because social media wasn’t a thing. And now every department has its own social media person. Some entire firms are based on social media. So, that’s a good example that everyone is aware of.

And then, also, something that the importance cannot be overstated, somebody needs to explain what technology is doing to the rest of the human world, especially decision makers and leaders. So, those explainers, you need someone behind the technology who can actually, forgive me for using the word again, but to explain in very plain English what the technology is doing, how it came about the decision that it suggested, how did it work, kind of peering into the black box, if you will.

So, these are the types of jobs that will be created as a result of technology. And I think at the end of the day, we’re going to see really no net loss in human jobs. And we had the same concerns when the industrial revolution happened and when cars got on the road. Every time society changes, we worry about this, and it doesn’t happen because new jobs are created. So, overall, I think it’s a wonderful time for human employment. It’s probably the best time ever because we can really use our brains and do what we’re good at instead of doing things that are so boring and easy to repeatable.

Pete Mockaitis
Oh, yeah. Boy, I like so much of what you said there not just because it’s happy news, but just because it’s kind of inspiring in the sense of, “Okay, there’s not much to fear with regard to this task being automated.” I think a whole another category of stuff is just that I think just about every human has a to-do list that’s longer than what they can do. And I’ve seen this now, so we’ve got sort of more staff now on this podcast. We got about three and a half people which is amazing.

Alexandra Levit
Awesome.

Pete Mockaitis
Thanks, listeners.

Alexandra Levit
Yeah, good for you.

Pete Mockaitis
And then plus me, and then plus contractors on top of that, so it’s growing. And, lo and behold, at first, I was kind of worried, I was like, “Oh, man, is that too many people? There are some exceptional talent, I didn’t want to like let go and sort not snap up and to have that work.” It’s like, “Oh, sure. There’s just all this stuff you haven’t been doing now we’re going to do. Let’s fix all these things that are suboptimal. Let’s go chase after these opportunities we haven’t chased after.”

So, I think that’s huge in and of itself in that the stuff that’s not getting done, that, “Oh, we’d kind of like to if we could get to it,” now we can get to it as well as opposed to a zero-sum game. Is it a job taken? There’s jobs to be done, if the machine is doing it, the human is not doing it, and the human is out of work, it’s like, “Well, no, there are more jobs to be done than there are humans to do them.” So, we got that going for us too.

Alexandra Levit
I think you’re right. And maybe if that was the case, maybe companies would be more strategic. Because, I have to tell you, when I go, and I’m a futurist, so I talk about future work and what organizations need to do to prepare, and when I go in, sometimes it’s so funny, people are like, “Well, you’re going to talk about flex work. Flex work isn’t futuristic.” It’s like, “Yeah, but are you doing it? And are you doing it well? I get that it doesn’t sound futuristic, but this is where organizations actually are,” and that’s that they’re behind. And so, my hope with what you’re saying is that maybe we won’t be so behind if we don’t have so much administrative work to do.

Pete Mockaitis
Oh, totally. It’s like, “Hey, go figure out the flex work thing. We got a few hours to earn this week. Where does that happen?”

Alexandra Levit
Yeah, first, do that and then do these other things. Exactly.

Pete Mockaitis
That’s good. And I don’t know, if this is neither here nor there, but there have been surprises. When I really try to rock automation, sometimes I’m sort of disappointed by the results in terms of, “Okay, there’s all these, for instance, platforms and AI, whether it’s IBM, or Google, or others kind of doing their darndest to transcribe a human speech to text, and maybe your accuracy is not bad, 98% or something, but that still means that in one minute of speaking we’re going to have to correct three plus errors, and often I find it’s way more than that. It’s maybe five to 10 times that.

And then, in practice, when I sort of tried a hybrid approach, it’s sort of like my human transcribers who are aided by technology say, “Yeah, it’s a little bit faster but I’m kind of making a lot of concessions in terms of I wouldn’t type it that way, but I guess it’s fine, with regard to capitals or commas or whatever. And it’s a whole lot less fun and rewarding to correct a bunch of things a machine did than to do it myself.”

And so, I don’t know, I guess I am not as bullish in terms of, “Automation is going to replace everything!” It’s like, “Well, they can’t even get the transcript right right now, and maybe they’ll be better in five years,” but I don’t know, that’s me just complaining.

Alexandra Levit
Well, no, Pete, I think that’s a great example of what we’re talking about earlier, and that’s that this isn’t going to happen as fast as people think. If we’re still dealing with transcription, especially transcription has been around for 25 years, in automated transcription. I remember when I first came out of college using a tool for that.

So, it’s just not going to happen as fast and things are not going to be as smooth. So, just like you’re experiencing, but on a wider scale. And, again, as we rely on more and more on technology for our everyday life, and we don’t know how to do things without technology, I think we’re going to be pretty hard up because then we’re helpless. And that is something that I actually get concerned about.

There’s a couple things that keep me up at night, and that’s one of them, that, all of sudden, we’re just not going to know to do anything because we’re reliant on technology for everything. So, I hope that doesn’t happen but I am concerned for sure.

Pete Mockaitis
Yeah. Well, let’s talk then about the things that humans do well. You’ve highlighted six in particular uniquely human skills. And just thinking about it from the perspective of the listener, if we’re professionals, and we want to make sure that our knowledge-working careers are long and rewarding and fruitful and growing, and we note that technology evolution is sure, a real thing that’s happening, what are the skills we can nail to just be kind of bulletproof with regard to all this?

Alexandra Levit
Well, there are a few, and, of course, I talk about some of the softer ones, like having judgment, having intuition, having interpersonal sensitivity in problem solving, having empathy. I talk about those in Humanity Works but I’d like to highlight one in particular here because I think it relates to a lot of what we’ve been talking about, and that’s applied technology skills.

So, what that means is, I’m a part of a non-profit organization called the Career Advisory Board. It was established by DeVry way back in 2010. And what we’ve been looking at is, “Where are the really biggest skills gaps between what hiring managers are looking for and what people are bringing to the table?” And, not surprisingly, we identified this category of applied technology skills which are skills that help you use people, processes, data, and devices to make better business calls, better decisions.

And it means that not necessarily do you need to know how to program yourself, for example, but you need to know that software is out there and available to help you do your job better. So, you need to know what technology is feasible, and you need to know how to employ that technology, and how to make sure that it’s managed seamlessly, and how to do change management in your organization when you’re trying to roll out a new technology. So, these are applied technology skills, and every single person who works in the business world for the foreseeable future, needs to have these.

And why this so important is, traditionally, the people who focus on technology were in the IT group. Nobody else had to worry about it. And that is changing rapidly. Now, we have line of business, managers and all kinds of people involved in what technology should be rolled out, what application should be developed, what software should be deployed. And that is really an area where I think most people are going be caught completely off guard, that they are not marketable unless they have a really good handle on the technology that’s being used in their function, in their industry, and what’s really cutting edge, what are the top organizations doing.

And no one has really thought about this, if you’re not in IT. And that is, I think, going to be a steep learning curve. Unfortunately, for organizations, applied tech absolutely can be taught but it needs to be re-taught over and over again because, if you think about it, Pete, it’s going to change the technology over like one or two years.

Pete Mockaitis
It really has, yeah.

Alexandra Levit
So, it’s not an easy thing to do but it has to be done internally and people have to take responsibility for doing it on their own as well.

Pete Mockaitis
Well, I think that I’m just really coming to terms with that notion right there in terms of I think even just with this podcast, about a little over three years old now, it’s sort of like the stuff that was available when I started is completely different than what is available now.

Alexandra Levit
Right. Exactly.

Pete Mockaitis
And then even like application by application, it’s sort of like, “Oh, I heard that wasn’t any good.” And then their teams are iterating away on the thing. And then a year later, it’s like, “No, actually, that tool is perfectly usable now so you should certainly check it out again.” It’s a different landscape every year or two.

And so then, what are some of your pro tips in terms of, okay, the professional who wants to be ahead of the curve and be sharp with that, how does one acquire that knowledge in terms of just kind of regular daily, weekly practices to stay on top of stuff?

Alexandra Levit
Well, I think reading is kind of an unsexy but smart thing to do. Read not just IT publications, although you might think that that’s the place to go, but actually just reading like a Fast Company is really cool because they talk about technology a lot and they talk about different functions that are adopting different types of AI and different types of technology.

I think taking a crash course in data analytics can’t hurt anyone. I did this myself. I was talking so much about data analytics, which is one of the applied technology skills that we found that organizations are really clamoring for, and I realized I didn’t really know what I was talking about. So, I went and I took a free course from IBM on what is data analytics, what are some of the top software programs you use to do it, what does it tell you, etc. And I now know a little bit more. I could get more in deep in it, and may still, if it’s going to be relevant to what I continue to talk about and do.

But I think that the advantage today is that there’s really no excuse for not acquiring a skill because there are so many options. You don’t have to wait for your company to teach you. Organizations are kind of getting with the program in that they’re collating a bunch of online resources for their people, they’re partnering with websites like Degree.com to give their people certifications for different skill areas.

I see this movement is definitely happening here. But you don’t have to rely on your company being smart with this. You can be listening to this podcast today and say, “Oh, actually, I don’t even know what data analytics even is. It’s a buzzword, that’s all I know.” And you could go and find the IBM course yourself, and I think it was like an hour.

And I’ve got all the background that I need for now and just being to talk intelligently with your team about how that might be employed or if it’s already being employed. How is the data being collected? Is it integrated properly? Is it valid? These are all the important things. What programs are you using to look at it? And what decisions can you make as a result of looking at it? So, I think it’s easy to do, or at least easier than it ever was before.

Pete Mockaitis
Okay. So, applied technology skills, data analytics is one. And what are the other big ones?

Alexandra Levit
Well, I think being able to program applications, application development. And the good news there is that, again, you used to have to program apps, you would have to know a lot of code, and you would have to be trained in that. And, now, just like you used to have to know HTML in order to build a website, and now you don’t. You also can get a software program that can help you build apps.

And what we see happening now in a lot of organizations is they realize that an app will help their customers, will help their workers, and so you’ll have one function working with IT to build that app out and it will come from the line of business as opposed to coming from IT, and that is a huge change. So, app dev, data analytics, an understanding of infrastructure, digital infrastructure, digital transformation, so what it means to move everything from a manual process to a digital process, and what’s involved in that.

Change management, I mentioned this briefly earlier, is not an applied technology skill, but it’s what I call an adjacent skill area, where if you’ve got applied technology skills and you’re working with technology, you’re going to need to do change management effectively because research from everywhere, essentially, has shown that between 60% and 90% of change initiatives involving technology fail because users don’t want to adopt it, it’s too difficult, it doesn’t integrate, it breaks, etc. So, you really have to be strategic about it. You can’t just roll it out and expect that everyone is going to say, “Yay, it’s new technology.” So, that’s an adjacent skill area that, if you have applied tech, you’re going to need to develop as well.

Pete Mockaitis
Okay. So, that’s a nice line up. Well, a quick follow up there. So, where do I go if I want to develop applications without knowing any code? That sounds appealing.

Alexandra Levit
Well, I can say it because I don’t work with this organization anymore, but I learned so much about app dev when I was working with QuickBase as a spokesperson for them. And that’s an example of a software program that allows you to build apps without knowing code.

Pete Mockaitis
Okay, nifty. And so, I guess there’s things like, well, hey, one of our sponsors, iDashboards, is handy with regard to looking at all of the stuff without having to know code to make it all display beautifully for you there.

Alexandra Levit
And to prop them up even more. Dashboards are critical for getting all your data in one place and being able to analyze the whole of it instead of looking at it in silos. So, having a dashboard for whatever function you’re running it from, I tend to focus mainly on HR systems, but having that view of everything and having it be easy to read, and, again, you can translate it for other decision-makers and produce reports and statistics. Very, very powerful. So, if you don’t have one of those tools, and, Pete, they don’t pay me to say this, but, seriously, as a futurist, you need to have that view of your technology and your data in one place.

Pete Mockaitis
Cool. All right. So, there’s a bundle of applied technology skills that are great to know to be sort of bulletproof with the future of stuff. And, now, let’s talk about some of those uniquely human skills. You’ve got leadership, team, creativity, innovation, judgment, intuition. I think that in a way it’s almost easy to brush these aside, like “Yes, of course, these are important and we all need to have them.” But what have you found are some of the sort of best practices for a professional to adopt to keep one or more of these skills sharper and sharper week after week?

Alexandra Levit
This is a great question and it’s something everybody needs to be focusing on. And I would’ve said 25 years ago that you need to be focusing on these things. And I think the most successful people in business have always focused on these skills. The difference is now it’s essential because you can’t skate by on being able to do a task anymore. You have to have those unique human elements that will set you apart from a machine.

And my favorite example, I actually talk about it in Humanity Works, this is absolutely my favorite example was what happened in Japan when they tried to roboticize their nursing. They did exactly what you’re talking about, Pete. They said, “Really, what do we really need human nurses for? Like, this is what our nurses need to do.” This is seriously what happened. Japan had a labor shortage in nursing, they didn’t know how to get more humans, so they’re like, “We’ll build a robot. It’ll be cool.”

So, they built a robot, they called it ROBEAR, was six feet tall, and essentially what ROBEAR ended up being able to do was serve food, move people in and out of bed, and do some of these rote physical tasks that nurses do. But Japan had to learn the hard way, “Oh, my God, like our human nurses do things like they come into a room, and they look into a patient’s eyes, and within a second or two they’re able to ascertain the level of pain that they’re in. They can walk into a difficult clinical situation and be able to, in their mind, assemble a group of experts from the hospital that they need to come in and solve the problem. They can sit down with a patient relative, who just got a difficult diagnosis, and sit with them and care for them and show empathy toward them.”

And these are all things that were kind of, as you’re saying, overlooked and became critical when, all of a sudden, they had this robot that couldn’t do any of that. So, most jobs, and this is what I said, this is not just a nursing thing, most jobs have these components. There are very few jobs where you don’t need to have any interpersonal skills and, in fact, some jobs are gaining the need for certain interpersonal skills.

My favorite example that I came across recently is in the supply chain, where in the supply chain it used to be a lot more, I don’t know, it was global in nature, it was less personal the way that it was rolled out in many organizations. And, now, what we’re seeing in the supply chain is it’s actually becoming more local and more regional and more relationship-based.

So, you might’ve been a logistics coordinator in the past and not really had to interact with other people too much. Now, you do. And so, that’s an example of an occupation where if you don’t have those interpersonal skills now, maybe you didn’t need them in the past, but you’re going to need them as we move forward. The world, in a way, is going to become smaller, not larger, as people crave that human touch.

And every time I’ve seen technology rolled out, it’s always got this high-tech, high-touch component. Everyone talks about that. It’s like, “It’s got to be high-tech, but we’ve also got to have high-touch because our employees, for example, don’t just want to go through onboarding where they’re in a portal, they take courses, their little avatar tells them where they need to be and who they need to meet.”

They want their manager to show them care and concern also. They want their peers to come by and say, “Let’s go to lunch.” This is never going to go away. And so, you have to include that stuff whenever you are implementing a new technology. And so, therefore, the people who are in jobs are going to need to have those skills.

Pete Mockaitis
So, we’ve got to have them, and no matter what. I’m with you there. And so, how do we keep them sharp?

Alexandra Levit
Yes, so how we keep them sharp, my favorite course in the entire world, I took it way back in 2000 but I’d still recommend it highly, is the Dale Carnegie course. I learned so much about how to be an effective human. It was unbelievable.

I learned how to be diplomatic, how to compromise, how to get people who you have no authority over to collaborate with you, how to change somebody’s attitude, how to combat anger and frustration in people, how to manage my own. It just goes on and on and on. And if your organization has a program like Dale Carnegie, or has Dale Carnegie, please take advantage of it.

I got to take that course for free and I can say that it shaped my entire career after that. It probably is the single most important thing I ever did for my own development. And those kind of courses are everywhere. If you want some additional suggestions, I can either, and people can email me, or you can even just do a web search for interpersonal skills. All of the massive open online course providers, like Coursera and edX and Udemy, they have courses on interpersonal skills that you can take, and empathy.

And, again, like all the other skills we’re talking about, these are relatively easy to get your hands on for either low or no cost. So, the first thing I recommend to people is see what your company offers because you might as well get it paid for. And if it doesn’t offer something, then create your own curriculum, it’s something that I tell people about all skills that they need to develop. It’s like, “Figure what’s going to keep you marketable and then make a plan to get those skills.”

Pete Mockaitis
Absolutely. And I think it’s kind of fun. I sort of enjoyed the charting your own course and choosing your own adventure in terms of, “Okay, Amazon, let’s see. What do you got in terms of books on this subject?” And then often you see there’s a couple standouts, like, “Holy smokes, this one has 2,000 reviews and is apparently the book about the subject. I guess I’ll read that one.” As well as, “Oh, and this one just looks like a lot of fun. Oh, and I can listen to this one by using audio.”

Alexandra Levit
Yup, that’s right.

Pete Mockaitis
And so, I think it’s kind of fun to, as you said, to think about creating or designing your own curriculum. And I don’t know where I read this, but I think it’s true. It’s like if you read the top five books in a field that you will know more about that field than like 90% plus of the people working in that field and just look like a genius.

And I’ve had someone on the show, and they mentioned, “Boy, whenever I had to pick up a new challenge, that’s what I did, and people were like, ‘Wow, this guy know so much about this area.’ It’s like, ‘No, I’m new. I just read the books before I started.’”

Alexandra Levit
That doesn’t surprise me at all, Pete. It really doesn’t. And they say it takes 10,000 hours to become an expert about something. I don’t know about that. Maybe to become like a world-class, like the top person to do something.

Pete Mockaitis
Right, like a violinist, yeah.

Alexandra Levit
I think you’re right. And I’ve done that too. I didn’t start off being an expert in all the things I talk about either. And with my first book, They Don’t Teach Corporate in College, literally, all I did was research a book about good traits to develop to become an effective professional, and I used Dale Carnegie and some of the other things.

And the second I published that book in 2004, there was no other book like it at the time, all of a sudden, I was considered an expert. And I’m like, you know, I’m really not an expert. I’m just a 27-year old kid who had a hard time and did some research and put together a book. But it’s amazing, like when you have a book or you read a book, it really is going to give you a surprising platform to talk about.

And I think you’re absolutely right. And the good news is there’s a lot of great stuff out there. And I still like the classics, Dale Carnegie, and of course Stephen Covey, who I had the fortune to be mentored by a few years ago before his death.

Pete Mockaitis
No kidding. You had one-on-one time with Stephen Covey?

Alexandra Levit
I did. I did. It was so awesome. He’s so great and he really gave me a lot of great advice and great exposure, etc. But his 7 Habits of Highly Effective People, that was written decades and decades ago, and it still applies. And that’s the thing about these human skills, right? They are the human skills that don’t change, and the things that we struggle with don’t change either. So, we have to be mindful of both.

Pete Mockaitis
Well, that’s so powerful because I think of Stephen Covey, one of the words that leaps to mind is timeless. And we’ve interviewed a few FranklinCovey executives on the program and they’re all great so it lives on.

Alexandra Levit
It does.

Pete Mockaitis
And I think it gave me kind of a chuckle out of we’re talking about sort of the future and technology and automation, and what’s the answer? Read some books. And so that’s good. But maybe you can zoom into is there any kind of key memory moment sentence that Stephen Covey shared with you that really left an imprint in particular?

Alexandra Levit
He talked to me about, and I know this is in the book too, he talked to me about time management. And, at the time, when I met him, I was struggling a lot with I basically had three things I wanted to do in my life. I was working as a VP in PR, I wanted to get my business off the ground, and I wanted to have a baby. And I didn’t know how to do all of those things. And so, we talked about how I could prioritize the things that were the most important.

And so, thanks to his leadership and mentorship, I was able to decide I’m going to let the PR job go even though this was kind of risky because that was my primary source of income. I knew I had enough income from the business, and I knew I wanted to stay home with my son a little bit to see how I liked being a mom, and I knew I won’t be able to do everything.

And so, he really solidified in me the sense of balance and the sense of you’ve got to prioritize the things that are important to you, and you have to do it young. I’m so glad that I met him when I did, and I’m so glad that when I was 27, 28, I was putting the pieces in place to make a life possible where, to this day, my kids are 8 and a half and 11 and a half, I still have a lot of time with them and a lot of flexibility to do what I need to get done because of the way that I’ve structured my career. And so, I really have Stephen to thank for that in large part.

Pete Mockaitis
That’s awesome. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Alexandra Levit
I don’t think so.

Pete Mockaitis
All right. Well, then let’s go. How about a favorite quote, something you find inspiring?

Alexandra Levit
Henry David Thoreau for sure, “March confidently in the direction of your dreams and you’ll meet with unexpected success.” Just always go after what it is you want especially in this world where the opportunities are there now. We aren’t stuck in certain occupations. There’s more movement even within an organization than it ever used to be. So, if there’s a skill you want to develop, if there’s something you want to learn, if there’s a type of work you want to do, go figure out a way to do it even if you don’t get paid for it. Our lives are going to be about the pursuit of meaning. And so, that’s why I like that quote from Mr. Thoreau.

Pete Mockaitis
And how about a favorite study, or experiment, or bit of research?

Alexandra Levit
Well, I like psychological experiments. I was a psych major in college, and so I like some of those famous experiments where they’ve shown the bystander effect, I find fascinating, where if there’s an emergency, if you don’t put somebody in charge of solving the problem, everyone will just kind of stand there. And I see that happening in corporations every day as we speak, so that was an interesting one from social psychology.

We’re talking about human skills. I like the study with the rhesus monkeys where a rhesus monkey was given a cloth mother to love, and that monkey did better than a monkey that didn’t have any love at all. So, even having a fake monkey to love was something because all beings need love and affection. And I think we can’t automate everything because then we won’t have that.

Pete Mockaitis
And how about a favorite book?

Alexandra Levit
My favorite book right now is actually Ayn Rand’s The Fountainhead and I know that that’s politically charged so maybe I don’t want to say too much about it, but it’s about the pursuit of individualism, and I just find it fascinating.

And one thing that I’ve been trying to do lately, especially in the last three years since the election, is understand the other side, and understand where people are coming from, and what values and what ideals are at work to lead people to think a certain way. And so, I do feel that that book is one that I read recently and I’m glad that I did.

Pete Mockaitis
And how about a favorite tool?

Alexandra Levit
A favorite tool. QuickBooks. For accounting it has been a godsend, a lifesaver. And unlike some of the technology that you and I talked about, Pete, for a small business, it’s so easy to use. It makes it so I don’t have to spend tens of thousands of dollars on my accounting every year and taxes, and it’s so easy. It’s great.

Pete Mockaitis
And how about a favorite habit?

Alexandra Levit
My favorite habit lately is meditation. I meditate every night before bed for 30 minutes. I find that it really helps me sleep much better. It helps me be clear-headed in the morning. And, overall, I think it’s a nice thing to do. It kind of stops the situation where your mind is racing, you’re trying to sleep and you can’t calm down. It’s been great and I hope I keep it forever.

Pete Mockaitis
And is there a particular nugget that you share that really seems to connect and resonate with folks, you hear them quote it back to you often?

Alexandra Levit
The biggest nugget that I’ve been sharing for 15 years, so, They Don’t Teach Corporate in College is the book that was published 15 years ago, it was my first book, and it’s the book that is going to be re-published in fourth edition in September, and the thing that people always talk about is that it doesn’t matter what you do, it’s who knows what you do, and do they value it.

And this perception is reality thing is something that really hit me hard when I was a young professional because I thought just churning out work like there was no tomorrow would be enough. I didn’t really care about what people thought about me. I just wanted to do a good job. But part of doing a good job is caring what people think about you and making sure that they have the right impression of you.

And that is something that people come back over and over and over again. It is so gratifying when people who are like 40 come to me and say, “I read your book when I was 25, and it changed the course of my career.” And, usually, they’ll mention something, really, it’s what I call the professional persona or the mature confident face that you project to the work world and the impression you try to get people of you. So, that’s probably the most common.

Pete Mockaitis
Well, I think we have to have a couple sentences on the professional persona. This is so valuable. What’s the story there?

Alexandra Levit
The professional persona is the mature confident and together face that you present to the work world. And there’s a lot of talk recently, Pete, about bringing yourself to work and being your whole self. And I think that you can be the best version of yourself at work, and it’s not necessarily the version that you would share when you’re out for drinks with your friends on Friday night, or when you’re goofing off with your family around the Thanksgiving table.

It’s the more professional version of yourself, and I think you always have to be buttoned up, a little bit concerned about what comes out of your mouth, and what you’re displaying online, that shows who you are, and you just want your organization to be proud to have you as an employee and not have anything detract from that impression.

Pete Mockaitis
And this is a lightbulb for people in terms of like…? Tell me about that.

Alexandra Levit
I think, yes, especially for young people who they’ve been brought up to believe that they are unique and special, and that their perspective should be valued, and that they should be able to be themselves at work. And, again, I think, to some degree, that’s true. But the reality is that business operates in a certain way, it still does, and you have to be mindful of the culture of your organization, and people don’t think about that. It doesn’t even occur to them. They go in, they’re themselves, and sometimes it works, and sometimes it doesn’t. And for me it didn’t, which is how I learned about all this.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Alexandra Levit
People should be awesome at their jobs by looking ahead to future work trends, what is going to be necessary in your field, in your industry, and how you are going to get skills so that you are gainfully employed in the next three years, six years, nine years, even the next two decades, and how can you plan ahead. What kind of life do you want? And how can you get there? And you’re going to put yourself in a position to be the most effective person in a certain job. So, even if some of the jobs disappear, you’re still going to be at the top because you’ve got the best skillset.

Pete Mockaitis
Alexandra, this has been lots of fun. I wish you and the book Humanity Works tons of luck and keep up the good work.

Alexandra Levit
Thank you so much. It was great to be here, Pete. And I’ll see you next time.