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Productivity Archives - How to be Awesome at Your Job

956: How to Delegate Anything with Dave Kerpen

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Dave Kerpen shows how to get over delegation hangups to tackle your top life priorities and prevent burnout.

You’ll Learn:

  1. How to get over yourself and finally begin delegating
  2. How to become a master delegator in 5 steps
  3. A simple rule to prevent embarrassment when delegating and automating

About Dave

Dave Kerpen is a serial entrepreneur, New York Times bestselling author, and global keynote speaker. He is the co-founder and co-CEO of Apprentice, a platform connecting entrepreneurs with top college students, and is the author of several bestselling books, including The Art of People, Likeable Social Media, and Likeable Business.

He is a popular contributor to Inc.com and a LinkedIn Influencer, and has been featured in many media outlets, including the New York Times, the TODAY show, CBS Early Show, BBC, Financial Times, and more. Additionally, Kerpen is the executive chairman of The Nursing Beat and the cofounder and CEO of Remembering Live. He was previously the founder and chairman of Likeable Local, and was the cofounder and CEO of Likeable Media, which was sold to 10Pearls in April 2021.

Resources Mentioned

Dave Kerpen Interview Transcript

Pete Mockaitis
Dave, welcome.

Dave Kerpen
Thank you so much for having me.

Pete Mockaitis
Well, I’m excited to get into your wisdom about delegation. And I’d love it if you could kick us off with maybe one of your most surprising and fascinating discoveries about us humans and delegation.

Dave Kerpen
Well, the most surprising thing is that the secret to delegating is much less about how to do it and much more about getting over yourself up here, getting through your brain, and dealing with the fear and the distrust issues and the perfectionism issues that are likely holding you back.

Pete Mockaitis
All right. Well, succinctly stated right off the get-go, Dave. Thank you. Appreciate it. All right. So, that’s the scoop. So, that’s funny, if people think I’m having trouble delegating, they may very well say, “I need a model. I need some steps. I need an acronym. I need a mnemonic.” And, Dave, you’re saying, “No, what you probably need first is to get over yourself because you’ve got some emotional stuff that’s hindering this whole process.”

Dave Kerpen
Yeah. And, look, my book has the steps and the acronyms and the models, and I love acronyms. I’m all for models, I’m all for systems and tools, but too many people do it to try a system or tool for anything, but certainly, in this case, for delegation, it doesn’t work, and then they say, “Forget it, this doesn’t work.” And the real answer is, “Let’s do the work on ourselves and deal with the issues, the limiting beliefs, the challenge, the fears that are holding us back.”

And then my model might work well but there’s a lot of other models right, or this software might work well but there’s 15 other software that might work well as well. And it’s less about choosing the software and more about getting the mindset right to be able to delegate.

Pete Mockaitis
I hear that. And so, so maybe if folks are so not over themselves, and they don’t even think it’s possible, Dave, can you paint a picture of hope, maybe share some data or a story?

Dave Kerpen
So, first, I’ll paint a picture of a sadder story and then I’ll tell my story, which, hopefully, is a little less sad. Scott came to me, names have all been changed to protect the guilty, but Scott was a long-time real estate entrepreneur, worked for himself, essentially, but built a nice little practice with having a couple people work for him over the years, made a lot, a lot of money, came to me years and years into his career, sort of mentoring me.

He said, “You know, I made a lot of money over the years. My son just turned 21, and I missed his growing up. I missed basketball games. I missed parent-teacher conferences. I missed an awful lot because I was so focused on building my business. And if I could go back, maybe I wouldn’t care so much about building my business because, yeah, it made me lots of money, but I will never get that time back with my son.” And that story struck me.

So, as I was doing the research for my book, I looked at deathbed research, and researched on what deathbed regrets people had. And perhaps this won’t surprise you at all, but, as you might guess, Pete, a very, very small percentage, under 1% of people regret not working enough hours. People almost always, over 50% of people, on the other hand, regret, when they’re asked for deathbed regrets, regret not having more time with friends and family, not having more time to pursue their passions, not having more time to pursue travel and other key hobbies.

We all get the same amount of time and we only get one shot at it in this lifetime. And the reason I wrote this book is that, sure delegation will make you a more productive employee, delegation will make you a more productive leader, delegation will make you a more successful entrepreneur depending on what it is that you do, but I think the stakes are much higher than that. I think delegation is the single biggest key to unlocking success and happiness in life.

And I will share that there’s many, many things that I’m not good at, but one thing that I’ve been fortunate, you know, the sort of happier story is that I pick up my son from the school bus every day, and shut off my phone, and for those three hours after school, I’m helping him with his homework, and we’re playing baseball, we’re having to catch, playing basketball. I’m getting that all-important family time, that all-important parenting time, that’s my priority.

If you’re listening, that might not be your priority, but then you might want to climb Mount Everest, or you might want to work out three hours a day, or you might want to find the love of your life. Delegation is the biggest tool that allows us to have the freedom to pursue our number one, two, and three priorities in life. And so, for me, that’s something I’m proud of, and I wrote this book to help share that with others.

Pete Mockaitis
All right. Beautiful. So, delegation unlocks all kinds of good possibilities for us. The hangup is that we are stuck believing that, “I don’t trust them. They won’t do it as good as I can. Only I am capable of doing this,” any number of these beliefs, mindsets, etc.

So, Dave, help us out, if we are in that place, like, “Okay, Dave, that sounds really awesome. Maybe you’ve managed to find some great people, but I mean, I’ve got a team of knuckleheads or I’ve been burnt before in terms of trying to delegate, and it didn’t go so well. So, what do I do?”

Dave Kerpen
Well, I mentioned before, maybe you try a tool and it doesn’t work, and then you sort of give up. I think a lot of people delegate poorly and choose poorly the person to delegate to. And when we get into my system, an acronym, and I do believe in such things, like I said, the number one and the most important aspect in the beginning is who you choose. And they choose the wrong person, they choose the person that’s there, the most convenient, cheapest, lots of reasons, but they choose the wrong person. And then, of course, it’s going to fail if you choose the wrong person.

But you got to keep trying until you get it right because the solution can’t be that you do everything. You’ll burn out. You’ll be miserable. You won’t have all that time. So, let’s attack one of those myths that you shared, Pete, “You’re the best person for the job.” Let’s really think about this. If we think about this rationally for a minute, there’s 7 billion people. I said I’m good at delegating. I’m pretty good at marketing, there are so many things I’m not good at.

And for me to think that I am the best person for any given task, virtually anything, let’s say anything actually, because honestly, there’s lots and lots of people that are way better at any possible thing that I could do. It’s frankly narcissistic and somewhat ridiculous of me to really try to convince myself that I am the best person for the job. I am very, very rarely the best person for the job. I might be the only person that knows precisely what’s in my head for how to do something, but I might also be wrong about the best way to do something. In fact, I’m probably wrong about the best way to do something.

Chances are there’s people out there that could get to the finish line much, much better than I can. So, if that’s, in fact, true, then the next challenge that I have is, “Okay, how can I choose the right person and then explain what that finish line looks like in a really clear, concise way that allows that person to be mutually aligned with me on precisely what the outcome looks like?” And then the trust issue comes up, “How can I…?”

This is hard, I get how hard this is, you know, I’ve been there, I’ve managed a lot, I’ve coached a lot of people here that have a tough time trusting others, but there has to be some level of trust that somebody else is going to get, it’s going to make their way to the finish line, and they’re probably not going to do it the same way I would. In fact, it’s very rare that they would do it the same way I would, but they might do it differently, and they might do it better than I would. And if they can get to the finish line, if they can get even to 80% of the finish line the way I would have done it, but allow me the time to do other things and not worry about it, well, then I have won.

Pete Mockaitis
Inspiring, yes. I like the winning and that’s cool. Let’s stay with the myths for a little bit longer. I’m with you. Okay, fair enough, Dave, 7 billion people alive on this Earth. Maybe I am. Maybe I am one in a million. Well, there’s 7,000 people that are as good or better than I am at that thing. So, okay, fair enough.

But in terms of realistically speaking, can I find that person? Will they be available? Can I afford them? In terms of the practical realities, are we thinking that, in fact, it is still the case that I could find someone who will do a thing better than me, even if I’m awesome at that thing, given these real-world constraints?

Dave Kerpen
Well, let me answer that in two ways. First is maybe they won’t do it better than you, but this is where most of us, to one extent or another, are perfectionists, so we have an idea about what we want something to be, and perhaps better than us is not necessary, and perhaps the same as us is not necessary. That’s where I got to that 80-85%. If they can get to 80-85% of what we would want, but relieve us of all the stress and the work and the agita of getting there, then I see that as a good outcome.

The other thing I want to address is this issue of, “How do I find this person, this mythological person? I can’t afford it. I don’t have the resources. I don’t have the money, etc.” That may be the case, but more often than not, when people come to me with this, and I challenge them on it, we get to the heart of it, and it seems like they’re making excuses because they’re afraid or distrustful or maybe truly ignorant.

In this day and age, when I can personally go on Fiverr and hire somebody for $5 to design a flyer for me, or if I’m really looking for high level…so, that’s on the one end, on the basic task, right? And then on the higher end, folks come to me, and say, “Well, I can’t find a CMO. I can’t afford a CMO.”

And to them I say, “Maybe you can’t afford it, maybe you don’t have the cash, but then maybe if you’re an entrepreneur, you can share equity and find a partner here. Find a partner. Much better to have a smaller piece of a bigger pie and find a partner, or a partner or two or three.” I think there are always creative solutions to find folks to delegate. You could be listening to the show, Pete, and you could be an entry-level employee.

If you have a set of tasks, and you’re responsible for getting those tasks done, and you think of a more creative way to get them done than you doing it, like, for instance, hiring somebody on Upwork and Fiverr for X dollars, and you vet the process and manage the process, and you pitch your boss on the business case for getting the job done that way versus you doing data entry, or whatever that tedious work is all day long, I can’t predict what the boss will say.

But I know that if somebody came to me and gave me a good business case for managing something differently and better than I had thought of in the first place, I’d say, “Great, go for it.” So, a lot of the time, it’s a matter of creatively thinking through better ways to divvy up the work than maybe we’re thinking. Maybe we’re too stuck in the box of having to get the work done ourselves.

Pete Mockaitis
Okay. So, we’ve busted one myth. Could you bust another or help us with a general thinking, doing approach for getting over ourselves?

Dave Kerpen
So, Pete, I think the number one thing that holds us back, and the reason Get Over Yourself is really as high as the dual meaning of get over yourself to delegate work, but also get over the mindset issues that get in your way is fear. I think that a lot of us, at all ages and all levels of seniority at companies, have fear of failure, have fear of not getting things right, have fear that other folks won’t get the job done as well as we would, have fear that, maybe if we’re off with our kids or golfing or doing something else, that we’re not doing our job right, even if the work gets done.

There are all these fears that we have, and, ultimately fear, of course, is false evidence appearing real. Fear holds us back. All fear holds us back. And so, in my model, in my vision, in my dream, and in my scenario, and what I try to do, is feel the fear because I’m afraid. I’m afraid of screwing up on your podcast right now. I’m afraid about being valuable for your listeners. I’m afraid of not delivering. But I understand that fear, and then I proceed and act anyway. That’s literally the definition of courage.

And so, instead of, like, trying to push the fear away, when we embrace it and tackle it head on, and say, “It’s okay to be afraid that this person is going to screw up. It’s okay to be afraid that we’re going to lose our jobs. It’s okay to be afraid that we’re going to lose our clients.” And, in the face of that fear, I’m going to take an action and figure out how to best delegate this work so that I don’t lose my mind, so that I don’t burn out, so that I get this job done in a better way than maybe I would have otherwise. And that’s the courage that it takes to get over ourselves in that manner.

Pete Mockaitis
All right. I dig it. Thank you. So, yeah, let’s talk about the model in terms of how, in fact, do we determine what we ought to delegate, and then do so effectively?

Dave Kerpen
So, we’ve got two acronyms. You mentioned the acronyms earlier, and while I said that acronyms are great, I said, “We got to deal with the mindset issues first.” So, we’ve dealt with the mindset issues. We’re through it. We’re having the courage to act. And now what do we actually do and what do we actually delegate?

And so, the model is there’s three things that we should be doing as leaders, managers, individuals with jobs. Those three things have to do with the overall vision and strategy of the goals here. If we’re in a position to hire people, making sure that we have the right people in the right seats, the hiring process, and the resources issue.

Now, resource is a tricky one. If you’re the CEO, yeah, it’s your job to make sure there’s money in the bank. If you manage an apartment, it’s your job to manage up and make sure to your boss that you have the headcount and the resources to get the job done. And if you are managing projects but not people, it is absolutely your job to make sure that you, personally, have the bandwidth and resources, and that, again, you manage up your boss, to say, “This is what I will need to get the job done.” And if that includes an extra $100 to manage a Fiverr project, well, then you’ve got to advocate for that.

So, those three things, strategy and vision, hiring the right people in the right seats, and access to resources and capital to get the job done. After those three things, my belief is that you can delegate nearly all, if not all of the rest. And so, the SHARE model is strategy, hiring, access to capital, and then remind ourselves that, if there’s anything else, we can, E, empower somebody else to do the job.

Pete Mockaitis
All right.

Dave Kerpen
Then we move into the 5Cs model of delegation. The first, and probably most important C, is choosing the right person or resource to delegate to. Again, we may think, listening right now, because I’ve done a bunch of podcasts that I already know, and I’ve done a lot of coaching of people, and I’ve heard all of the complaints, all the excuses already, “I don’t have the resources. I don’t have the money. I don’t have the budget.”

So, let me share that when we’re thinking about choosing the right person, it is not just a full-time employee that you could delegate this work to. It could be an intern, it could be an apprentice, it could be a contractor on Upwork or Fiverr, it could be a virtual assistant, it could be a vendor, a consultant, there are a partner, there are numerous types of folks that you could delegate the work to.

And the biggest mistake folks do is jumping immediately to hiring the wrong person, maybe just the person that’s the closest in proximity, the person that works down the hall from them, the person that is their peer, the person that, “Oh, my goodness, my first company was in the social media space.” Do you know how many people hired their 21-year-old niece or nephew to run social media for their company because they happened to be the 21-year-old?

Pete Mockaitis
“You use Instagram.”

Dave Kerpen
“You’ve been on it. You’ve been on TikTok. You have a TikTok account, don’t you? Make some videos for me.” So, this first big mistake is choosing the wrong person. And if there’s anything that should be the bottleneck – nothing really should be a bottleneck – but if there’s anything that it’s worth taking the most time on, it’s that first piece of choosing the person to delegate to.

The next C is communicating clearly what the intended outcome is. And, note, what I’m talking about is not every step. There are some folks out there that, whether I say it or not, they’re going to micromanage, they’re going to do the standard operating procedures, they’re going to do detailed instructions on precisely how to get to the finish line.

And if that’s really important to you, I’m not here to say you can’t do that, but in my experience when hiring people, folks like autonomy. They like to be able to get to the finish line in their own way, zigzag a little bit, learn a little bit, have some freedom. People aren’t robots. They don’t want to just, like, input in, output out. They don’t want to be robots.

Exception might be GPT and actually delegating to robots. We can get to that in a little while. But when we’re managing people, what I would say is, the key thing here with this C is to communicate clearly the intended outcome, what does success really look like, paint that picture, and then, ideally, empower them to get there the way that they see fit.

The next C is coaching them to success. Way too many people see themselves as managers. Nobody likes managers. Managers are bosses. Managers are in your face. Managers are not there to support you. They’re there to boss you around. Coaches, on the other hand, which is I strongly urge you all to use the word coach instead of manager. Coaches, anyone that’s played sports as a kid has had the experience of having a coach, hopefully, a good coach, somebody that cheers them on, teaches them along the way, supports them when they have challenges. So, by all means, coach your person on to success.

The fourth C is check in on the regular. I personally like weekly 15-minute check-ins, just where I’m there to say, “Any challenges? How can I help you reach your goals, etc.?” And then the final C, which is often also forgotten, is congratulate them. When you get to the finish line, please, by all means, like, celebrate success. Celebrate success together and then, of course, move on to the next project. So, that’s, in a nutshell, the SHARE model for what to delegate, and the 5Cs model for how to delegate when possible.

Pete Mockaitis
Oh, I like that a lot. And, Dave, I’d love it if you could make this come alive for me with an example that I’ve heard is quite tricky. I was chatting with someone who is just excellent at sales, in terms of when he’s having those conversations with a prospect, they are just listening wonderfully, asking great questions, building rapport, being super honest and creative, like, “Hey, these are the solutions we got. This might work for you. This probably won’t. This is what I would try instead, such that it generates referrals and business and great close rates, all sorts of lovely things.”

And yet, the challenge is there’s a whole lot of other responsibilities in the universe of making sales happen beyond talking to a prospect in terms of managing the lists, and the outbounds, and the marketing, and the vetting of the potential prospect, etc. And so, we’ve had some conversations, like, “Boy, it should be great if there’s a way that we could delegate all of that, such that you just had appointment after appointment after appointment, and doing what you’re amazing at, and doing less of what sort of sucks your energy, and is not perhaps the highest and best use of your time. That’d be really cool.”

And he said, “Yes, that would be really cool, but in practice I’ve never actually seen a master salesperson do that effectively because people come in, prospects come in, you want to be quick and responsive to them, like, all the time, before the demo or the meeting, and then have the follow-ups, but the follow-ups are best coming from you and not someone else, because they’re like, ‘Wait, who’s this other person? Am I going to talk to this person? I want to talk to the main salesperson, and not the secondary assistant to the salesperson.’”

And so, these are the sorts of hang-ups that have made this tricky. So, Dave, I’m just going to lay that on you, and say, here’s the trickiest delegation question I’ve bumped into, how do we crack it?

Dave Kerpen
Well, Pete, it’s as if we planned this, and God is my witness, we did not. But the story that I will share is actually precisely the same role, and I didn’t write about this in the book, but perhaps I should have. A very impressive young man, Sam, who was a salesperson for me, who, very similar to what you said, was an excellent salesperson, not so excellent, as frankly probably many salespeople are, not so excellent at the pre-work, the post-work, the putting it into the CRM, all of that administrative stuff.

And he said to me, “Dave, can I have a budget for an assistant?” And I said, “No. So, here’s what I’m going to do. You take the chats. You prove the business model. You hire the assistant out of your commissions. And if it works, I’ll make the budget for you.” I wanted him invested in making it work. And, lo and behold, he took money out of his own commission check to fund an assistant to do all of that, to delegate all of that stuff to. And this is a rare case because in corporate America, you’re not funding a headcount out of your own pocket, right? That’s pretty insane.

But in this small business entrepreneurial environment, he pitched me. I said, “Here’s the deal. You want to do this? Go ahead.” And guess what? It worked, and I created the budget for sales support, for admin support because he was able to prove that there was a business value in delegating all that other stuff, that frankly was not the best use of his time, to somebody else. So, it’s absolutely doable. It is doable.

Pete Mockaitis
Okay, so it is doable, and that’s encouraging. Could you share with us a little bit of the particulars, some of the nitty-gritty for how this vexing delegation problem can actually be cracked in the nuts and bolts?

Dave Kerpen
I mean, he chose, he interviewed a bunch of people. We’ll walk you through with the five C’s model. So, he interviewed a bunch of people. He knew what he was looking for. And for him, while the tasks were important, the fit, the cultural fit, the somebody that he could reach out to and really bounce things off of was probably even more important. So, I’m not him, but as I understand, he interviewed maybe seven or eight people, hired somebody.

Hired AJ. Gave AJ very clear directions over the types of prospects that he wanted him to reach out to. AJ did the prospecting. AJ did the outreach. There were some missteps along the way. People are going to make mistakes, that’s okay, as long as you coach them. So, Sam coached him, “You know, actually, I’d like more prospects like this,” and he did just that.

He adjusted along the way, getting him better prospects. They showed up for the call. Sam did his work. He closed them up, passed them back to AJ, who followed up to do the contracts and do the follow-ups and do all of that administrative work, getting them in the CRMs and doing the contracts and all that stuff. And, ultimately, both people did their jobs. And Sam made a lot more money for himself, and for me, for the company, by delegating that work and see him coaching his assistant through the steps that he needed done.

Pete Mockaitis
Okay. And not to get too much into the weeds here.

Dave Kerpen
Yeah, no, weeds.

Pete Mockaitis
When AJ was reaching out, AJ is reaching out, as AJ in his name and his email to the people, and he’s saying to the prospects, “Oh, let me have you speak with Sam.” And there’s a handoff? Or is AJ stealth being Sam?

Dave Kerpen
No, no, there’s a handoff. I think that authenticity is important. And so, I’m all for delegating, clearly, many, many things, but if you get a LinkedIn message from me, it’s from me. And I might have an assistant, my apprentices are going to write all the messages, they might draft all the messages, they might select all, using whatever criteria, they’ll do all the work in figuring out who to send messages to. But I like to click send. I do think it’s important, at the end of the day, for authenticity of we are who we say we are.

Pete Mockaitis
And I agree. And what’s really funny is, in this particular delegation scenario, and I guess this is a tricky nuance I’m glad we’re discussing, it’s funny because, well, so, Dave, I get a lot of inbound pitches. People want to be on the podcast, and that’s cool. What a great place to be. What a blessing. But what’s really funny is it’s clear that either there are, I don’t know, PR firms or software or automations or something happening, where someone says, “Oh, hey, Peter, I think we could really make a great podcast, blah, blah, blah, blah, blah,”

And I say, “Yes, I agree. In fact, we did make a great podcast four months ago. It was memorable to me. I’m sorry if you’ve already forgotten it.” And I’m just teasing them because I know what’s happening, and they’re like, “Oh, Pete, I’m so sorry. Oh!” you know. Or, I’d be like, “Hey, Justin, I’m getting this message from you, but it feels as though we don’t have a relationship and we haven’t seen each other in person numerous times, and we certainly have.” And he’s like, “Oh, yeah, sorry!”

And so that happens, and I don’t hold it against them, like, “You’re dead to me for this faux pas.” But it does diminish a little bit. It’s not a good feeling, and it could actually, in fact, be more devastating if, in fact, they’re like, “Hey, what the heck, man? We’ve had a long-standing business relationship, and maybe actually things are tense right now in our business relationship, and I’m getting an automated message from ‘you’ that isn’t really from you.” That might be enough to push it over the edge.

I think there’s a lot to it, whether it’s a human or a robot or an automation, that the way you’ve said it is, it’s like, you’re the person who clicks send, because then you can be like, “No, wait a minute, not that person. I’m already friends with that person. They don’t get a message like this.”

Dave Kerpen
That’s right. That’s right. And as much as I think that there are lots and lots of opportunity for delegation to tools and use of software tools when we don’t have, you know, I talk about resources to delegate, sometimes we don’t have individuals, or we don’t think we have individuals to delegate to. There are a lot of great tools to manage a lot of tasks. But when it comes to communication with people, I do think authenticity is an issue.

It’s funny. I told the story in my very first book, now 12 years ago, about I was friends with a State Senator on Facebook and I got a chat, a live chat from him asking me for a donation. And I was like, “Huh? I donated. I feel like I donated recently.” And he replied, “I know but I really need a little bit more.” And something was amiss, so I said, “Wait, this is my State…” I’ll protect the guilty here. I said, “This is my State Senator, X and X name, right?” Pause. And I said, “Please respond.” “Actually, this is an intern. I’m managing the account.”

Like you said, sometimes the stakes are higher than other times. I mean, if I really wanted to blow that person up for using interns to pretend to be them, to ask for money, I mean, it’s a really bad look, I think. So, I think we have to be very cautious about how much we, I’ll say how much we automate, and how much we automate about that final step in the process.

Pete Mockaitis
Certainly. And I’ve heard that said as a general rule of thumb for AI, like, “Have a human in the process so it doesn’t do dumb things, like automatically deny everybody’s health insurance claims.” Like, whoopsie daisy, you know, or a number of the embarrassments that people have managed to get themselves into when they use AI without the human oversight touch.

Dave Kerpen
Yeah, I love, love, love large language models like ChatGPT for drafts, first drafts of articles, of emails, of marketing plans. I mean, there is massive, massive value in the work that a large language model can provide and produce, given the right input. So, the work becomes less about what to produce and more about the inputs, the prompts that you give the models.

But all of that is really wonderful, again, for a first draft, and then I urge you, as a human, to take that first draft and check it over, first of all, like literally, for some obvious ones. We’ve heard some of the horror stories there. But then work with it, use it as a starting point, because what a great starting point. Sometimes folks have come to me super overwhelmed.

Actually, I just had a woman that I invested in say, “I need a marketing plan. I don’t know even where to start.” And I said, “Here’s where to start. Go to ChatGPT, put in your goals, put in your budget, put in your target audience, and ask for a draft of a marketing plan.” She did it, and it produced a six-page marketing plan for her to consider. Now that’s a great first draft, but it took 10 minutes. And years ago, or without me, without that idea, she might have taken 10 hours to come up with that initial starting point.

Pete Mockaitis
Beautiful. Well, Dave, tell me anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dave Kerpen
I want to give the listeners credit. Sometimes I take for granted that some of this stuff is easy because I’ve been doing it for a while, but I want to recognize that it’s hard. It’s hard to shift the mindset. It’s hard to change. It’s hard to let go of stuff that you’re used to owning and controlling and doing the work on. I want to really take a moment to recognize that and appreciate that. If you’re listening and you’re thinking, “Well, he’s full of S-H, and in the real world, this is hard.”

I hear you and I get it. It is hard stuff and it is worth doing the work on, is my pitch. It’s worth muddling through and challenging oneself, and becoming more self-aware about the limiting beliefs and challenge and fears that are holding us back from delegating more, and the constraints that we think we have that maybe we don’t have as badly as we might think, and then doing the work. And there’s a brighter side on the other side of the rainbow, it really is. It gets easier.

Pete Mockaitis
Lovely. All right. Well, now could you share with us a favorite quote, something you find inspiring?

Dave Kerpen
Sure. My favorite quote is from Seth Godin, who writes, “How dare you settle for less when the world’s made it so easy to be remarkable?” I think so many of us go through life like not being as intentional as we could be, and not doing the work to really stand out, and be amazing. And I think, like Seth says, it’s not that hard to be amazing. Go for it.

Pete Mockaitis
All right. Well, now could you share a favorite study or experiment or bit of research?

Dave Kerpen
Probably Adam Grant’s research. He’s probably my favorite author and I love his research. I’ll go back to his initial research from his first book, Give and Take, that talked about givers, takers, and matchers, and the value of becoming a giver and giving freely. It’s a little tricky to talk about this on a podcast because I get that I’m giving information, but it’s more of a matching situation. I’m expecting to get book promotion. I’m getting that and I’m grateful for it.

But that first book of his that I read really moved me, if I wasn’t a giver already, to become a giver to the extent possible, and the research shows that it pays. It’s ironic because we need to give without the expectation of getting something back, but when we do that, it just comes back to us tenfold in the long run.

Pete Mockaitis
All right. And can you share a favorite tool something that helps you be awesome at your job?

Dave Kerpen
There’s so many that I could talk about, but I want to say that the free, simplest set of tools is Google Suite. Yeah, Google Sheets, Google Docs, and Google Slides. Those three I use nearly every day, and for next to nothing I’m able to do a lot of cool stuff. So, thank you, Google.

Pete Mockaitis
All right. And a favorite habit?

Dave Kerpen
Walking. Walking gets the blood flowing and is a healthy habit. I chuckled because I have a whole bunch of habits that maybe aren’t enjoyable, maybe not as healthy as walking.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Dave Kerpen
With the context of delegation in mind, it’s probably “Hire slow, fire fast.”

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Dave Kerpen
I would say, first and foremost, I have pro bono office hours. I’ve met with 838 people over the last 10 years on Thursday afternoons. So, anyone that wants to chat with me, get some free coaching, absolutely no strings attached, I never charge for coaching ever, go to ScheduleDave.com, and you can book some free time with me on a Thursday afternoon. Of course, the book Get Over Yourself, and all my books are available on Amazon and bookstores everywhere. And if you’re looking for really awesome college-level talent, ChooseApprentice.com is our website.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dave Kerpen
Feel the fear. Life is scary. Be courageous. Think of what you can get off of your plate and challenge yourself to say no, say no to more, and then figure out how you can take those no’s and get that work done in one way or the other, either delegating to humans, delegating to ChatGPT, getting that work off your plate so that you can say yes to more, not necessarily at your job, but more of your priorities in your life and with your family.

Pete Mockaitis
Lovely. Dave, this is powerful stuff. Thank you. I wish you many more successful delegations.

Dave Kerpen
Thank you so much for having me, Pete. It’s great to connect.

950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress

By | Podcasts | One Comment

 

Cal Newport shows how to achieve more by doing less.

You’ll Learn:

  1. Why we’re measuring productivity all wrong
  2. The surprising math showing how doing less means achieving more
  3. The trick to eliminating tasks that don’t serve you

About Cal

Cal Newport is a professor of computer science at Georgetown University and a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity, and culture. He is also a contributor to The New Yorker and hosts the popular Deep Questions podcast.

Resources Mentioned

Cal Newport Interview Transcript

Pete Mockaitis
Cal, welcome back.

Cal Newport
Well, thanks for having me. It’s always a pleasure to chat.

Pete Mockaitis
Oh, I have been loving your book Slow Productivity, and I would like it if you could kick us off with any particularly, strikingly, fascinatingly counterintuitive discoveries you made while putting this one together.

Cal Newport
The importance of doing fewer things is something that I think proved to be a pretty rich vein. So, I have this principle that’s in the book, it’s one of the three principles of Slow Productivity is do fewer things. And when most people encounter that for the first time, what they think I’m probably saying is like, “Look, it’s stressful to do a lot of things. You need to go easy on yourself. Stop trying to be so productive. Like, do fewer things and you’re just going to be happier.” But that it’s a sacrifice, right? You’re going to produce less, but you need to because it’s for your own sanity and psychological health.

As I really looked into this, though, one of the big surprises is, “Oh, wait a second. Doing too many things is like this endemic productivity poison. Like, it’s not just making people miserable, it’s an incredibly terrible strategy for trying to produce valuable stuff with your brain. And when you commit to doing fewer things, it doesn’t actually lead you to accomplish fewer things, and these are somehow separate.” And this was a pretty exciting discovery because I was ready for it to be like, “Look, we got to just reconfigure what we think reasonable amount of work is,” and this ended up to be one of these sorts of win-win situations.

Working on fewer things at a once not only makes your life much more sustainable, you’re going to produce more. Like, over the long term, you’re producing more. You’re finishing stuff faster. You’re producing better work. You’ll actually be better at your job in any sort of observable, measurable way if you’re doing fewer things right now.

Pete Mockaitis
So, doing fewer things in a zone of time, like a week or a month, results in more total things done over a longer arc of a year plus.

Cal Newport
Yeah. So, here’s the math on that, and really, let’s think about doing fewer things at once, like concurrently, “What is my count of commitments that I’m actively working on?” That’s the number that I want to reduce. Here’s the math of why this leads to more accomplishment, is that in knowledge work in particular, when you agree to a commitment, especially if it’s a non-trivial sized thing, like a project, it brings with it administrative overhead, like, “I have to send and receive emails about this project. I have to attend meetings about this project.” So, everything you say yes to has administrative overhead that is necessary to support the work, but it’s not the actual work itself.

So, what happens is when you’ve said yes to too many things, the quantity of administrative overhead goes past a threshold where it’s really sustainable, and now what you have is a lot of your day is now dedicated to talking about projects, like the talking to the collaborators, having meetings, sending emails, and these are fragmenting your day as well. So, it’s not just like, “Let’s do our administrative overhead hour this morning and then get to work.” No, no, no. These emails and meetings are spread out throughout your day, which means you really never have any ability to give something a long period of uninterrupted time to really give it your full concentration.

So, now you have a fragmented schedule, a small fraction of which can actually be spent working with real concentration on the actual projects, the rate at which you’re finishing things goes down. And so, by having, let’s say, ten things on your plate at once, the rate at which you’re finishing things is very slow. Like, most of what you’re doing is being in meetings and sending email. If you instead had three things on your plate, you’re going to actually finish those three things real fast because you have huge swaths of your day to actually work on them. And what happens after finish one of these three things? You can bring another thing on.

And so, if you work through this scenario, “How long will it take me to finish ten things if I work on them all at once versus if I just do three of them at a time?” That second scenario, it’s going to take much less overall time to get through those ten things than the first, and it seems counterintuitive because we’re used to thinking of ourselves like a computer or a robot, “This thing takes this much time, that’s just it. Ten things take ten units of time, that’s just it.” But it’s not like that. The overhead matters. So, doing fewer things at once actually moves things through faster and at a higher level of quality.

Pete Mockaitis
That’s beautiful. And not only that, so there’s the administrative overhead situation fragmenting our time and our attention and our energy, and there’s also the psychological factor of, “Oh, hey, I’ve made some great progress today,” or, “Oh, hey, celebrate. That whole thing is done. Feel good.” And then there’s just the market responding.

Like, I remember when I was land-lording, because if I had a unit that was almost ready to go, it did not produce rent. It’s like, “Oh, no, it’s really close!” I could maybe have someone come tour and say, “Now just imagine this, this, and this will be different when you move in.” And that didn’t really work for them, in terms of like, “Yeah, no, I’m ready to go with another option, because that place already looks done and beautiful, and maybe I can imagine what it would look like done but it’s not done now, and it’s not visually appealing,” that’s why they stage homes, you know, all that stuff. So, there’s benefits on numerous dimensions psychologically, and then starting to reap the rewards of what you have sown.

Cal Newport
Well, it’s important to remember busyness doesn’t create revenue. So, just like you don’t get rent for the days you spent painting and working on a unit you owned. You have to do that stuff, but it generates no money. And if you spend more time painting and spend more time rearranging, it doesn’t generate more money. You have to actually rent it. The same thing is true in knowledge work. Emailing about a project doesn’t generate revenue, attending a meeting about the project doesn’t give you revenue. Finishing the project does, right?

And so, what we should care about is, “How quickly am I completing projects? How good are they?” because that’s what actually generates revenue. But in knowledge work, more so than in like renting buildings, it’s also obfuscated and complicated because, “Well, I was working on this but also this, and I have seven different things I kind of do, and other people are involved, and no one really knows what I did.”

In that obfuscation, we get a lot of the problems with modern knowledge work because it’s hard to just say, “You produced nine this year, and last year you produced six and you’re doing better.” Because it’s hard to say that, we tend to fall back on what I call pseudo productivity, which is, “Well, let me just focus on this high granularity activity that’s highly visible, emails, meetings.” I just see you doing stuff and so I assume you’re productive. Like, that’s the core of the knowledge work dilemma, is we’re focusing on visible activity in the moment as opposed to quality accomplishment over time. From that fatal mistake comes like almost everything negative about the current knowledge work experience.

Pete Mockaitis
Cal, this is beautifully articulated. Thank you. We love actionable wisdom here, but let’s go meta and slow down, and say I would love for you to take us through that whole journey of history, philosophy, perspective, principles on this very concept of pseudo-productivity, knowledge, work, and how we have found ourselves in this current state that is kind of jacked up.

Cal Newport
Yeah, I mean, it’s a fascinating story. It’s what the first part of my book delves completely into, is just understanding how we got where we are. Because this is, by the way, just as an aside, it’s a big part of my approach is because I’m also a professor and a founding member of the Center for Digital Ethics at Georgetown. I think a lot about culture, society, and technology and their interactions from the sort of removed of, “How do these systems work?” I think the systems matter.

And there’s a fascinating story when we look at what’s happening in knowledge work that spans from basically Adam Smith to Slack. Okay, so here’s what we get. Before knowledge work emerges as a major economic sector, which is really the mid-20th century, the term “knowledge work” is coined in 1959. Before that occurred, we had a pretty good handle on what we meant by productivity. It goes, “An economic concept that we could measure pretty accurately within specific organizations.” It goes all the way back to Adam Smith.

So, we first get good with measuring productivity in agriculture, and it’s a ratio, “How many bushels of wheat do I produce per acres of land I have under cultivation?” It’s a single number. And we also had in agriculture well-defined production systems, “Here is how I rotate my crops. If I change how I do this, and that number goes up, then I say, ‘Oh, this is a more productive way of doing it.’ And so, what we get here is sort of rapid innovation in cultivation of crops and planting systems because we have a number we can track.

Okay, we go to mills and factories. We could do the same thing, “Now I’m going to measure how many Model Ts are we producing per labor hour I’m paying for,” and that’s a number. And we have a very clearly defined production system, “And if I change something in that, we can see if that number improves.” This is what happened with automobile manufacturing. Henry Ford innovates the continuous motion assembly line with interchangeable parts and that number went up by a factor of 10. They’re like, “Oh, great, this is a much better way to build cars.”

And this sort of quantitative productivity journey was massively successful. The industrial sector, the wealth created by the industrial sector, grew at a staggering rate from the 1800s into the 1900s. Some economists would say, essentially, all of the capital in which the modern Western world was built came from the productivity miracle of being able to measure these ratios, adjust systems, see how those numbers got better.

Then we get knowledge work. None of this works anymore because we’re not producing Model Ts, and we’re not just producing wheat on acres of land. It’s a complicated position where I could be working on a lot of different things that shifts over time. It’s different than what the person right next to me is working on. How we do this work is highly personal. There is no production system we can tweak as an organization. Everyone manages their own work and time internally however they want to do it. So, we have no systems to tweak, no numbers to measure, and this was really a big issue because, “How are we going to manage knowledge workers without these numbers?”

What we introduced was pseudo productivity. A crude heuristic that says, “We can use visible activity as a proxy for useful effort.” So, I see you doing stuff that’s better than not. So, let’s all come to offices where we can have bosses. So, let’s make sure that you’re working all day. And if we really need to get ahead, let’s come in earlier and stay later. We can just increase the window of visible activity. So, we use this crude heuristic.

What happens where this goes awry is when we get to the front office digital IT revolution. So, we introduced computers and networks and then mobile computing and ubiquitous internet. And now suddenly, you can demonstrate visible activity, the thing that pseudo-productivity demands. You can demonstrate this at a very fine granularity, like sending individual email messages anytime, anyplace, and this is where pseudo-productivity begins to go off the rails.

Once I can be engaged in pseudo-productivity and measure pseudo productively anywhere at any time, and it has to be at this really fast, fine-grained granularity where it’s not just, “You saw me in my office during this hour,” but, “How many emails did you send to that hour? How quick were you to reply? How many things are you saying yes or no to?” It’s spun off the rails.

And we see this sharp discontinuity, if you study knowledge work, study how people talk about productivity in knowledge work, study how people talk about what’s good and bad about knowledge work, you get to the early 2000s, there’s a sharp discontinuity where suddenly we become unhappy. Just as email and laptops and then smartphones arrive, we suddenly begin to get much less happy.

Pete Mockaitis
Intriguing. And, Cal, what is the measure of that and what’s our approximate year when we start seeing that go, “Boom,” downhill?

Cal Newport
Well, you can see it in survey data, but where I like to look for this is actually in the tone of productivity books, because I’m a collector of business productivity. Look at the business productivity books from the ‘80s and ‘90s, like what are the big players here? It’s like Stephen Covey.

Pete Mockaitis
Getting Things Done, yeah.

Cal Newport
The 7 Habits of Highly Effective People, First Things First, you know, Eat That Frog. These are very optimistic books. Like, Stephen Covey’s whole thing is, if you’re careful in identifying what’s important to you and what’s urgent and what’s not urgent, you can figure out what to do with your day with the goal of actualizing all of your deepest desires and dreams as like a human, “We’re going to self-actualize you.” What’s the first big business productivity book of the 2000s? David Allen, Getting Things Done.

Pete Mockaitis
Oh, that was 2000, okay.

Cal Newport
And if you look at that, the tone is drastically different.

Pete Mockaitis
We’re overwhelmed. We’re drowning. We need help.

Cal Newport
We’re drowning, yes. I profiled him for The New Yorker. I really went deep on David Allen. It is a nihilistic book. Getting Things Done is like, okay, forget Stephen Covey trying to self-actualize our deepest goals as a human being. What is the goal of Getting Things Done? Can we find a few moments of Zen-like peace amid the chaos of the day?

Pete Mockaitis
After your weekly review, you can, Cal, and then it’ll pass.

Cal Newport
He’s trying to reduce work to this agnostic widget polling, like at least we can find some peace. It’s a very nihilistic book. But what changed between 1994 and 2003? Email. So, we see it. It’s just a change. And then what are all the biggest business productivity books of 2010s? We got Essentialism, The ONE Thing, my own book, Deep Work. All of these are books that are about, “How do we push back against the overload? How do we resist this? How do we find the things that really matter?”

I mean, it’s a complete tone shift where overload, having too much to do, being stressed out, becomes the defining feature of knowledge work once we get to the early 2000s. You don’t pick that up at all in the ’90s, in the ’80s, in the ’70s, and in the ’60s. So, the technology had this huge discontinuity in our experience of this sector.

Pete Mockaitis
Okay. Understood. And so then, when it comes to the measurement has broken down, what is to be done there in terms of like there are, I think in your book you said, we’ve tried some really stupid things, like, “How many lines of code have you written?” or, “How many words have you produced?” And it’s like, “Well, I mean, were those lines of code brilliantly efficient? Were those words tremendously insightful?” or, “Are they kind of like bloated and lame and blah?” So, it’s like those might have a purpose of, “Kind of, if I can constrain them with a quality-paired metric as well.” It’s a real tricky beast, Cal. What is to be done here?

Cal Newport
Well, as long as you’re in the pseudo-productivity mindset, all the solutions are going to be like that. It’s going to be, if activity is what matters, my biggest concern, if I’m a manager, is you’re taking breaks from activities. So, I want to make sure, like, what was the big concern of managers about remote work? It’s like, “Well, what if there’s periods of the day in which the person is not doing things? That’s taking away the bottom line,” because we imagine knowledge workers like they’re on an assembly line, “Hey, if you stop putting the steering wheels on the Model T for an hour, we can’t produce Model Ts for an hour.”  It’s just this very direct.

So, what is the solution? We have to move away from this activity-based notion of productivity towards something that’s more outcome-based. And that allows for a much slower definition of productivity that has a lot more variation, a lot more idiosyncrasies, and is a lot more sustainable and meaningful for the people involved.

Pete Mockaitis
All right. Can you give us some cool examples, or stories, or metrics, or numbers we might use when we talk about outcome-based? I’m thinking, in some fields it seems pretty straightforward, like sales. Like, okay, there’s revenue or gross profit generated from the sales that you’ve made. And that could look very different in terms of you were cultivating a relationship with a multimillion-dollar account for months or years, and you landed it, and we can measure that, and it’s way bigger than you hustling with your cold-calling, your cold-emailing to get dozens of smaller clients. So, there’s one outcome.

Cal Newport
And sales is an interesting example because I just met a salesman from a big tech company at a book event talking about Slow Productivity. And you know what he said? He said, “Look, in our company,” because sales is clear, unlike almost every other knowledge work, you have these metrics, like, “What did you bring in?” And so, it’s an interesting natural experiment. If we take a knowledge worker where there is a clear metric of success, do we see a drift away from pseudo productivity? And we do.

This is what the salesman told me. He said, “Yeah, in our company, the sales staff doesn’t have to go to meetings. Everyone else does. Everyone else. You got to go to meetings. If someone invites you, whatever, everyone in these more ambiguous jobs, yes. But the sales staff, all meetings are optional because they have this number and they want that number to be better. And the sales staff is like, ‘That number is worse if I’m going to meetings.’”

Pete Mockaitis
That’s true, “What you do is so important, we’re not even going to put that at risk for anything.”

Cal Newport
Which shows how important were those meetings in the first place, right? Another place where we’ve seen innovation, like this actually is in software development, because software development, it’s knowledge work in the sense that it’s all your brain, but it’s pretty closely aligned with industrial manufacturing because you’re producing products. So, there’s much more of this notion of, like, “We’re shipping something. How long did it take to ship?” Like, it’s more measurable than other types of knowledge work.

We’ve seen tons of innovation, tons of innovation in software development that try to get away from just this completely generic activity base, because they learn, like, “I don’t care if you’re busy. What I care about is do we get these features added quickly? What’s our turnaround cycle on updates to the software?” Like, they have things to measure. So, what do you see in software development? You see a move towards these agile methodologies where, A, workload management is transparent and centralized. It’s not just, “I have a bunch of junk on my plate.” It’s, “No, no, it’s all on the wall, and this is what you’re working on, and it’s just this one thing.”

You see things like sprinting in software development, “We want you to do nothing but work on this feature until it’s done, and then we’ll talk to you again tomorrow,” because, again, whenever we begin to see adjacency, the actual measurable outcome, all of these tropes of pseudo-productivity that are really killing us in digital age knowledge work, they all begin to shatter and fall away. So, it’s like we have to take that mindset from sales and software development, and we need to move this into more types of jobs, we’d be clear about the workload management, work on fewer things at a time.

Just measuring performance at the scale of the year makes a big difference, “What did you produce this year?” Because when you’re talking at the scale of the year, you don’t talk about meetings or emails or small things you did. You talk about things you finished. So, just having like an annual perspective for thinking about productivity, that makes a difference. So, all of these types of things, we see it in software, we see it in sales, we need to move that to many more jobs.

Pete Mockaitis
I like that a lot, the thought associated with, “What is the time horizon we’re looking at?” Because if it is a day, and I’m looking at, “How many emails did you send?” or, “How many hours were you logged on?” it’s like that tells me very little. If I look at a year, that could tell me a whole lot. And then, I guess, in a way, there’s some art and science right there in terms of evaluating, “What’s the ideal period by which we should be looking at and thinking about these things?” Do you have some perspectives there?

Cal Newport
Well, even allowing people to figure this out on their own can be really effective. Like, you say, “Okay, I want you just to make your pitch to me as your boss, like what you did that was valuable this last quarter or this last year.” Like, you can kind of figure out the timeframe when you write about it, just allowing the individual to report like, “Okay, here’s what I’ve been working on. I completed this and this, and we’re working on this big project, and we made this much progress on it. And I think this is all really important.”

Like, letting someone just describe why they’re valuable, because it’s not going to work if I ask you to describe why you’re valuable. You said, “Look, I just looked up my statistics. I’ve been sending 150 emails a day. I’ve been logging seven hours a day in Teams meetings. I’ve been in a lot of meetings.” Like, it sounds absurd when someone’s asking, “Quantify why you’re valuable.” You think about the big things. You think about it at a bigger time scale.

There are organizations that do this super explicitly. I profiled these in The New Yorker a few years ago, these organizations that had a very hardcore way of doing this, called ROWE, results only workplace environment, where it was all that matters is results, including when you show up to work, when you don’t, what days you don’t work. Everything is up to you, but they’re really, in these environments, they’re really hardcore about what are your results.

And because of this, it really banishes pseudo-productivity culture. If you’re like, “Hey, come to all my meetings,” you’re like, “No, because in the end, I’m going to be measured by these things I’m producing, and that’s going to hurt me. So, no, you’ve got to convince me to come to your meeting. And if it’s not going to be worth the time, I’m not going to do it, because all people care about is what I have produced.”

And they’re really interesting to study because, you see on the positive side, these hardcore results only environments, a lot of pseudo-productivity falls away. On the negative side, it is really difficult for a lot of people to leave the comfort blanket of all the obfuscation you could generate by just sending lots of emails and meetings because you can’t hide anymore. You produce or you don’t.

And there is, I think, a certain segment of knowledge workers, and it should be acknowledged, that do find some comfort or peace in being able to be much more obfuscated about their work, like, “It’s not really clear what I’m doing, but I answer my emails a lot, and I’m in a lot of meetings, and I sort of just, I’m around, and so it feels like I’m being productive.” When that goes away, it gets exciting for a lot of people, but it gets scary for some people as well.

Pete Mockaitis
Yeah, I’ve heard that in particular about the culture at Netflix, in terms of, like, it’s exciting and terrifying for this very reason. I think ROWE could also have some potential downsides with regard to collaboration and team camaraderie culture. It’s like, “I’m out to get my results. Period. So, get out of my way.”

Cal Newport
“Get out of my face.”

Pete Mockaitis
So, it’s tricky to get all the pros without the cons. Well, the security blanket, you might feel secure in the moment, but I would venture to say, “If you’re not clearly creating value in excess of your salary and payroll costs, your security is quite slim come lay-off time.”

Cal Newport
I think that’s right. In the good times, where no one needs to be fired, it prevents you from being noticed in a negative light. Like, “Yeah, I’m not thinking about Pete. Like, I see him a lot. I’m sure that’s why I’m not thinking about them.” But you’re right. When times get tight, “All right, now we have to start reducing staff,” that’s suddenly when people shift their thoughts to not, “Are you doing something bad?” to, “What good are you bringing?” And, right, that’s when things get to be dangerous for you.

So, when times are good, you can just be really active and you’re not going to draw any attention. But when times are bad, ultimately people are going to wonder, “Hey, what do you do? What’s the value? Like, what would happen?”

Pete Mockaitis
“Like, what is it you do here?”

Cal Newport
I would say people, by the way, so my column for The New Yorker during the pandemic was named Office Space, in part because of exactly that reference that there was a lot of people in the pandemic, especially when they were forced to do all their work from home, and they could see like their partners and what their partners were doing for their jobs, and I think a lot of people in knowledge work had that same reaction of like, “What would you say I actually do here? Is it “I’m a professional Zoom meeting attender?” Like, is this really a good use of my graduate degree?” I think a lot of people had that crisis.

But, yeah, back to your point. If you’re producing stuff that’s valuable, not only does that give you security, it begins to give you leverage to slow down your definition of productivity. Because the more you can point towards, “I do this and I do this really well, but that’s also why I’m not just sending emails all day and a bunch of meetings. Hold me accountable for this. But in exchange for that accountability, you’ve got to give me more autonomy.” Like, that’s a fundamental exchange of trying to negotiate for a more sustainable, slower definition of productivity.

Pete Mockaitis
That’s good. And when it comes to this notion of doing fewer things, you mentioned the book The ONE Thing, which I love. And it’s so funny, when I read it, also with Greg McKeown’s Essentialism, it’s so calming to me, and I guess I like productivity books or non-fiction business-y books. But I think it’s also just like, “Oh, I don’t have to do everything. Okay, okay, that’s nice.” So, it’s just sort of reassuring.

But I’d love your perspective on, “How do we really select from a noisy world of thousands of options? What are those few things I’m going to do?” And the number you suggest is it, “It’s probably going to be more than one, but hopefully is less than five?” Is that the range you are shooting for?

Cal Newport
Yeah, for major projects. Yeah.

Pete Mockaitis
Okay. And so, how do I pick and choose, like of hundreds of potentially good things, what really, really, really deserves my one to five?

Cal Newport
Well, there’s two environments here. So, one is you work for someone. So, if you’re in an organization, what really seems to matter is just add constraints, and then you will see pretty naturally like what makes the cut. So, for example, one of the things I recommend if you work within an organization, where you can’t just directly say no to a lot of things, what you do instead is saying, “I’m going to keep a two-tier list of what I’m working on. Tier one is actively working on. Tier two is queued up for me to work on next. And as I finish something in the active tier, I pull in the next thing from the waiting tier, and that becomes something I’m actively working on.”

So, you artificially constrain the number of things you’re actively working on. And the rule is why this works is you say, “Okay, administrative overhead can exist for the things I’m actively working on. If it’s in my queue, then I don’t do administrative overhead. So, if you give me something to do and I put it on my queue, and I make this public, and you can look at it, and it’s a shared document, you can watch it. I can tell you, ‘Watch this march up my queue until it gets to my active work tier.’ Once it’s there, email me about it. We can have meetings about it. You can ask me how it’s going. But until it’s there, the answer is ‘I’m not working on it yet.’ And where is it in my list? You can look at it yourself.”

So, now you’ve restricted the administrative overhead that’s being generated to only a small number of the things that you ultimately have committed to. Once you have those constraints, it leads to better selection because other people are now involved. So, a boss comes in and says, “This thing, I want you to do this thing.” You say, “Great. It’s on my queue, it’s back here.” They’re like, “No, no, I need this. This is way more urgent.”

Well, now you can involve the boss, and be like, “Great. Well, which of these three things that I’m working on now should I swap out?” And now they’re kind of involved. Like, “Actually, you know what? Stop working on that thing. I don’t think that’s as important as I thought it was when we first thought about it. Move this in here instead. And now that I’m looking at your queue, take out these four things as well. That’s not where the priority is.” So, once you have constraints, you begin to get wisdom.

So, another, this is an example from the book, but another place where this began to happen was a division within a large research lab where they had a lot of projects coming at them. And what they did is they centralized this, they said, “Okay, we’ll put every project we want to work on, on an index card and we’re going to put it on the wall under this certain column. These are all things we want to work on. And then here next to it are the ones we’re actively working on now, and we label it with who’s working on it. And so, when someone finishes something, we pull something else in here, we decide together what to do next.”

And they have this heuristic that arose over time, “If something’s been on that left side of the wall for a while, and we keep pulling other things in but we’ve been leaving that alone, that’s probably not that important. You know, let’s take it down.” Like, if you’re on the wall too long and it never moved over to, like, “Let’s work on it actively next,” that was their cue of, “This was exciting when we thought of it, but it’s not that important.” So, once you have constraints, wisdom about what’s important and what’s not, it begins to emerge because you’re thinking about this in a way that you don’t, when all you’re doing is just saying yes to things and trying to keep up with everything at the same time.

Pete Mockaitis
So, if you have the constraints, it’s almost like a forcing mechanism such that it’s not so much like, “Oh, there’s a magical measurement, there’s a magical question, or a magical metric by which we use to measure that answers this question for us.” It sounds like you’re saying, “Yeah, that doesn’t really exist across all industries and types of work but, rather, put the constraints in and you’ll feel the tension, and you’ll see what just really, really has to get done soon and what can wait.”

Cal Newport
Yeah, just being forced to continually make the question of “What next?” forces a lot of wisdom. And I keep having to say, “Okay, what am I going to pull in next? What am I going to pull in next?” And making that decision again and again, what emerges from it is, like, a better understanding of, “Oh, this is the type of stuff that’s important to me. And this stuff I keep leaving over here, and moving other stuff ahead, oh, I guess that’s not really that important to me.” And it’s a lesson that comes out from people who use these two-tier pole systems.

It’s something I talk about often. You build up the muscle of understanding over time what matters and what doesn’t, because you keep making these decisions and keep getting feedback on what stays and what moves. And, then over time, you stop adding the stuff to your “to-work-on-next” list that you know, like that’s never going to be pulled off. And then you become much better at being like, “No, we don’t do that anymore,” because you’re like, “I’ve seen too many things like that type of project that we put on this list or we put on the wall and it sits there for two months that we finally take it down. I have now learned, I’ve gained wisdom, this is not the type of thing that we really need to be working on.”

So, you become much more self-aware of what you can actually do with your limited time and what’s worth doing with your limited time when you’re explicitly and consciously having to make these decisions again and again.

Pete Mockaitis
And when you say “explicitly and consciously,” that reminds me of some of the interviews we’ve had about decision-making with Annie Duke and others who suggest having a decision journal. And I think the practice perhaps of writing out, “What is the rationale by which I’m using to place this in the top tier or not?” And then having that written enables you to kind of reflect on it and say, “Oh, yeah. Well, that was true at the time, but things have shifted,” or, “Yes, this is the pattern I see over and over and over again. Like, it’s really important to a really big client. Okay, that seems to be a prioritization principle that we keep going back to again and again.”

Cal Newport
I love that technique. By the way, yeah, I know Annie talks about it. My friend Dave Epstein from “Range” and “The Sports Gene,” he was on the show recently, and he was telling me about how he does this as well. And part of the reason why I think this technique, like a decision journal, is effective in knowledge work is that we don’t otherwise have clearly defined processes.

One of the defining features of knowledge work is that organizational strategies, processes, how I figure out what to work on or not, how I figure out how to manage my day, all of this is informal and personal, and most people just wing it, it’s like, “Oh, my God, I just got this urgent email, so let me do this. Oh, and there’s a deadline. I’m going to stay up and do this.” When you keep a decision journal, what you’re actually creating over time is process, you’re like, “Oh, this is how I deal with this. This is the right way to figure out what to work on next.” We forget the degree to which, in knowledge work, we just wing it all the time.

It’s not like we have, “Here’s how I build cars. How do I improve that?” It’s the equivalent in knowledge work, if the way we built cars was just put a bunch of tools and parts in a warehouse, threw a bunch of engineers in there like, “Guys, build me some cars. Let’s go.” Everyone was just running around like, “Hey, can I have the wrench?” That’s the way we do knowledge work. So, if in that world, you’re starting to actually think, “How do I figure out what to work on? What didn’t work? What did work?” you start to think about that clearly.

It’s like the one-eyed man in the world of blind people, you’re going to have this huge advantage, you’re like, “Oh, my God, I’m just really…why are people working so hard? Like, I’m really killing it over here, and I’m not even working,” because no one else is doing this. They’re just getting after it with Slack and email in their calendar, and just saying yes to everything, and trying to be busy. So, there’s a huge advantage once you start thinking process-centric within knowledge work.

Pete Mockaitis
That’s beautiful. And to The ONE Thing, that is one of my favorite questions I think about often, “What’s the one thing I can do such that by doing it everything else becomes easier or unnecessary?” And I think that is one handy question. I’ve learned it’s not applicable in all situations, in all domains. But I’m curious, have you discovered any other organizing principles or questions that tend to serve people pretty well, pretty often?

Cal Newport
Well, I mean, first as an aside, have you heard Jeff Bezos’ version of The ONE Thing idea?

Pete Mockaitis
Well, no, until you articulate it. Lay it on me.

Cal Newport
So, this is like the big idea within Amazon when to figure out “What are we going to work on? And what are we not going to work on?” Bezos has this thing, “Is this something that’s going to make our beer taste better? And if it’s not something that makes our beer taste better, we shouldn’t be in that business.” And the case study he’s referring to was when, I guess, German brewers, beer brewers used to generate their own electricity. And then at some point, they plugged into a grid instead of generating their own electricity. There’s a lot of annoyance and logistical overhead with running your own generators and dynamos.

Pete Mockaitis
It sounds tricky.

Cal Newport
It’s tricky, right? And they said, “Oh, we should just plug into the grid.” Why? “Because making our own electricity doesn’t make our beer taste better so let’s not put any energy into that. We want all of the people we hire to have their energy into making our beer taste better.” And so, Bezos brought that over to Amazon, “We should be focusing on the things that makes us money, that our customers really care about. Anything else, if we can outsource it, we should, or just not do it at all.”

And so, I really love that way, like, “What makes our beer taste better?” But that brings me to, I think back to your question, one of the other big principles is obsess over quality. And what this is really doing is, basically, in knowledge work, in some sense, figuring out, “What’s your equivalent of brewing beer?” Like, figuring out, “Me, as an individual employee, what’s the thing I do that’s most valuable? And if there’s nothing really there that’s valuable, what’s something I can learn to do that’s going to be really valuable?”

And once you identify that, you can focus more of your energy in, “My goal is not to be really responsive. My goal is not to make sure that everyone gets everything they need from me as fast as possible. My goal is not to be in every meeting where you need me. No, my goal is to do this thing better. I want to do this better and better because this bottom line helps our organization.” And one of the keys behind this idea is focusing on something that’s really valuable to your company or your organization, is like the foundation on which all radical engagements with slow productivity will eventually be built because it gives you leverage.

It gives you control over your job. It makes your value clear. You’re playing the right game. It allows you to focus on what matters and not these sort of accessibility routines that everyone else is trying to do with their email and with their meetings. And when you really begin to care on making your beer taste better, all of the busyness becomes unnatural to you. So, you say, “I don’t want to be on email or in meetings. That’s getting in the way of getting better at these marketing strategies or at writing this code.”

And so, slowness becomes natural, and as you get better, you get more leverage to make your work slower. So, that idea of figure out like what your equivalent is of brewing beer, what’s the thing you do best and focus on that, that unlocks almost everything else.

Pete Mockaitis
That’s cool. So, if I’m doing marketing, what’s giving me more impressions per dollar, or more purchases per, whatever, what’s boosting my conversion rate, etc. Or if you’re creating products, it’s like the beer tastes better, what will delight the customer all the more, and make them say, “This company rocks. I love their stuff. I would tell more people about their stuff. I’m going to buy more of their stuff.” Very cool.

All right. Well, so we’ve talked about, so we got three principles here. We’ve spent some good time on do fewer things, and we hit the obsess over quality. Can you unpack the third one for us a bit?

Cal Newport
That’s work at a natural pace. And the argument here, it’s a psychological argument, the way that we work in knowledge work, which is all out, all day long, year-round, is really unnatural. It’s unnatural in a sort of literal sense that human beings throughout our whole history as a species are used to having huge variations and intensity of what we’re doing. There’s really intense periods during the day and really quiet periods. Some months are much more intense than other months. In the winter, we’re kind of hunkering down. And in the fall, we’re doing the harvest, and it’s super busy. And we have all this variation, that’s what we’re wired for.

And then we got mills and factories. And in mills and factories, it made more money if people just worked as hard as they could as much as they could. And so, we switched for the first time in human history to just like work hard all day long, but it was very unnatural and very intolerable. We had to invent labor unions and regulatory frameworks just to try to make these jobs survivable, essentially.

When knowledge work emerged in the mid-20th century, we said, “Okay, how are we going to organize this labor?” And we said, “Well, let’s just do the factory thing.” Because that’s what was going on, that’s what was in the air. The core of the economy was industrial manufacturing. So, it’s like, “Great. We’ll just approach knowledge work like we do building Model Ts, eight-hour days, work as hard as you can.” Like, if you’re resting at all during the day, that’s bad. Pseudo-productivity activity matters, and it’s the same all year round.

So, we adopted this way of working. It was actually super unnatural and required all these safety mechanisms. We adopted the same thing without the safety mechanism, and it’s an exhausting way to work. It doesn’t, over time, produce more productive effort even if in the moment it seems more satisfyingly frenetic. So, work at a natural pace says, “You need more variation in your intensity on all sorts of time scales. It shouldn’t all just be all out.”

It also says, “You should take longer to work on your projects, that we make our timelines too small. Give yourself more time so that you have room for these up and down variations.” Like, this is the way all the great thinkers through time past work, up and down in intensity over time until eventually something good came out. That’s how we produce things with our brain, not the Model T model of just, “Clock in and turn that wrench as fast as you can until you clock out.”

Pete Mockaitis
Okay. Well, so then any sense for how do we tune in to knowing if we’re overall too much or overall too little? I know there’s going to be variability, busy seasons, lighter seasons, but any clues that we might focus in on to go, “Ooh, let’s crank it up,” or, “Let’s tone it down”?

Cal Newport
Well, that’s not the hard part. The hard part for people, actually, is just being comfortable with the idea that you shouldn’t always be cranked up. And then once you have that realization, there’s a lot more variation that just becomes natural. So, like a couple of things you can do. One, just start doubling your timelines for everything you agree to do. Instead of doing the typical trick of, “In theory, what’s the fastest possible time I could get this done?” and then falling in love with that timeline, “Oh, my God, that’d be great. If I could get this done before Christmas, this would be great,” and then we commit to this impossible timeline.

Double everything. So, give yourself much more breathing room. And, two, actually engineer seasonality. You don’t have to tell people about this if you work for someone else, but just schedule out your project so that the summer is going to be slower, but you’re really going to be getting after November. You can just start engineering variations in your workload. No one is tracking your workload so carefully.

There’s no graph somewhere in the central office, where they’re like, “I’m looking at Pete’s daily work project touches here, and they’re down in July versus whatever.” People, it’s all just chaos. They don’t know what’s going on. So, take longer and engineer seasonality explicitly into your project flow and your workflows. Just doing that is going to be like taking a deep breath.

Pete Mockaitis
Lovely. Cal, tell me, anything else you really want to make sure to mention before we shift gears and hear about a few of your favorite things?

Cal Newport
Well, I mean, again, I think the key thing to keep in mind is don’t use the word productivity so confidently.

Pete Mockaitis
You live it.

Cal Newport
I mean, there’s a lot of talk where people are like, “I want to be more productive,” or, “Productivity is bad,” but people aren’t really defining their terms, and that’s a big problem. We all just assume we all know what productivity means, but we don’t. Like, when people say, “I want to be more productive,” what they really mean often is, like, “I want to produce more stuff over time.” When people are critiquing productivity, what they’re often doing is critiquing a sort of industrial notion of productivity, like, “The effort per day needs to be large.”

We’re not talking about the same things. Like, let’s define our terms. This is why I think it’s helpful to say pseudo-productivity is what we’re doing. Pseudo-productivity is different than quantitative productivity, which is what we used to do. Slow productivity is itself an alternative. Like, once we get clear about terms, a lot of the absurdity of what we’re doing just becomes self-evident. Like, a lot of this idea of, “I want to do this now instead of that. I’m going to do fewer things. I’m going to have more variation.”

When we realize that’s in contrast to pseudo-productivity, and that’s a part of slow productivity. Just having the terms clear, I think, really makes it better, much easier for us to make progress. So, that’s my final thing I would say is don’t be too confident that you know what people mean when they use the word productivity. I actually push on it, “What specifically are we talking about here?”

Pete Mockaitis
Lovely. Thank you. Now, could you share a favorite quote, something you find inspiring?

Cal Newport
Well, there’s an obvious answer to this question because I actually wrote a book with this quote in the title, so maybe I’m telegraphing I like this. Steve Martin, doing Charlie Rose interview about his memoir, “Born Standing Up.” And Steve Martin says, “People are always asking me, ‘How do you succeed in the entertainment industry?’” And he says, “The answer I give them is never what they want to hear. What they want to hear is, like, ‘Here’s how you find the right agent,’ or, ‘Here’s how you like get onto the writing staff.’”

And he says, “No, what I tell them is, ‘Be so good they can’t ignore you. If you do that, all the other good things will follow.’” I wrote a book called “So Good They Can’t Ignore You” 10 years ago, 12 years ago now that was just inspired by that quote because that’s how important it is to me, because I ultimately think, especially in creative work, that’s what it all comes down to, “Be so good they can’t ignore you. The other stuff will work itself out if that’s where you’re focused.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Cal Newport
Well, this always shifts, but there’s a new study someone just showed me, which I found very satisfying, because I don’t use social media, and I’ve often argued with people for various reasons why I should. And one of the reasons they give me is, like, “Well, this is how, like, you’re an academic, and this is how people know about you, and know about your work. You have to be yelling at people on Twitter about Trump. And if you’re not, you can’t be a successful academic.”

A new study just came out where they studied the citation count of academics correlated to Twitter engagement, and found Twitter engagement does not lead to more citations. It does not lead to more notice to academics’ work. What does matter? Doing really good important work. And so, I found that study very satisfying. You’re not going to be able to tweet your way into intellectual significance. You just have to do good stuff.

Pete Mockaitis
And a favorite book?

Cal Newport
A book I just read, which I really liked, was Abraham Joshua Heschel’s The Sabbath. It’s a 1950’s-era book by a great Jewish theologian, talking about the Shabbat. But I found a lot of secular resonance in this book because he was looking at the theology of Shabbat, taking a day off of work, like as it said in Genesis, right in the Bible. And he has this really cool argument. I wrote an essay about it.

But he has this argument that’s like, “Look, you take a day off from work. This is not instrumental. This is not you have to take a day off work so that you’ll be able to do work better when you get back. It’s not instrumental. You take a day off of work so that you can appreciate all the other stuff in life that’s important.” In Genesis, it was like God looked at what he had done and said, “It is good.” It’s like gratitude and presence.

I just thought it was, from 70 years ago, looking at something that was written 3,000 years ago, is a really sort of timeless idea that it’s not just, not everything is just the work, and breaks from work is not just about making the work better. It’s about all the other stuff that’s important to you. And it’s a slim book, it’s beautifully written, it has these original woodcut illustrations which are fantastic. A really cool read. I recommend it.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Cal Newport
I recently have gone down the mechanical keyboard rabbit hole.

Pete Mockaitis
Oh, yeah.

Cal Newport
Yeah, because I wore off on my MacBook, I wore all the keys off because I write a lot, and the plastic was cheap in this generation. I wore every key off. You can’t see any key. And so, I got a cover for it with the keys on it, and I wore all those off too. So, I finally bought a nice, a NuPhy, N-U-P-H-Y mechanical keyboard, and, oh, I love it. Just the click and the clack. It’s substantial. I love writing on it. Your fingers spring back up with the keys so that you can type faster. I don’t know, I’ve enjoyed it. I write all the time. I enjoy writing more on this than I did when I was on just the MacBook keyboard, so I love my NuPhy wireless mechanical keyboard.

Pete Mockaitis
Alrighty. And is there a key nugget you share that really seems to connect and resonate with folks; you find it’s quoted back to you often?

Cal Newport
I think people, really, like more recently, one of the things that come back to a lot is this idea that activity doesn’t matter, busyness isn’t monetizable, your email inbox is not going to be remembered 10 years from now, but what you produce that you’re proud of, that’s everything, and just this idea of output over activity. That’s what keeps coming back to me. That’s what people seem to be quoting when they’re talking about this book or calling into my podcast, so I like that. Busyness is maybe satisfying in the moment, but is forgotten in the mist of history.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Cal Newport
Do fewer things. Like, trust this idea that if you cut down the number of things you’re working on right now, you will look back when this year is over and be much more impressed, and proud of what actually got accomplished.

Pete Mockaitis
Cal, this is fantastic stuff. I wish you much fun and slow productivity.

Cal Newport
Thanks, Pete. I’m going to go slowly get some things done.

935: The Five Steps to Winning Every Week with Demir Bentley

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Demir Bentley reveals the five simple steps to successfully plan and execute vastly more satisfying and productive weeks.

You’ll Learn:

  1. Why nobody really plans their week—and how to fix it
  2. The master key to getting ahead of your to-do list
  3. How to transform your calendar into a power tool  

About Demir

Demir Bentley is an executive productivity coach, co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week.

He teaches hard-hitting efficiency techniques and proven accountability strategies that have helped clients generate millions in revenue while saving thousands of hours.

In the past eight years, he’s helped more than 70,000 professionals, including executives from Facebook, Google, Uber and PepsiCo, to prevent burnout and create more freedom in their lives.

Resources Mentioned

Demir Bentley Interview Transcript

Pete Mockaitis

Demir, welcome.

Demir Bentley

Good to see you, Pete.

Pete Mockaitis

I am so excited to learn all about Winning the Week and your flavor of productive goodness. And I think I’d like to start with your origin story.

Demir Bentley

Like a comic book.

Pete Mockaitis

Yes, very much, maybe as a radioactive spider but, in your case…

Demir Bentley

It’s close.

Pete Mockaitis

…you’re working at Wall Street, not loving it so much. Take us into the scene.

Demir Bentley

Like a lot of people, I learned to perform for love when I was really young, and I don’t want to get too deep, but I think a lot of people just realized that they just get a little bit more love and attention if they can get those A’s, and if they can exceed. And so, I figured out young, I was like, “Oh, I can do this stuff. I can perform. I can get grades. I can write papers. I can produce things.” And so, I became one of those insecure overachievers who’s really developed a strong juicy core of, “I’m only valuable by what I can do and what I can produce.”

So, obviously, I ended up on Wall Street because that’s where all of the insecure overachievers, the most insecure overachievers go when they really want to prove to themselves that they are somebody. And I really was that “If I can make it here, I can make it anywhere” dreamer. I really felt, “If I could hack it in finance, then maybe that deep hole inside of me would finally truly be filled and I would be somebody.

No, I jest a little bit, but, seriously, there was that juicy core of, “I’ve got to make it in finance.” And I did, I got to a really high level of finance but I did it by working 80 to 100 hours. And my secret sort of sin, or my secret, like, hidden behind-the-scenes was that I was actually really massively unproductive. I just masked that lack of productivity with brute force work and just the deep guilt and shame that kept me coming back to the trough.

And so, I remember thinking, there was an episode where I remember thinking that I was so proud that my boss had come in on the weekend and had seen me there all alone, there was nobody else on the floor, and I was just there. And right after that weekend, he called me, and he said, “You know, this is actually not a good thing. Everybody else can get their work done in 40-50 hours, and you seem to be needing 80 to 90 hours of work to produce what other people are producing in 40-50 hours.”

So, that was my big wakeup call of, like, “Oh, I’ve been wearing this like a badge of pride, like a badge of honor,” the busy badge, I call it. I’ve been awarding myself the busy badge, thinking that I’m just inherently, intrinsically more valuable than other people because I have this ability and this desire to outwork everybody else and come in on nights and weekends, and just realizing that, “Actually, other people saw that as sad and pathetic.”

That didn’t stop me. I wish I could’ve said that that was the moment when I stopped but, actually, I had a health implosion. I was overweight, I was overstressed, I wasn’t sleeping, and I got, like, a mystery illness. After much testing and three surgeries, I was diagnosed with something called salary man sudden death syndrome. It’s not very common in the United States but it’s extremely common in Asia where, otherwise, healthy young person dies from extreme overworking.

And so, although there was no definitive, “You’ve got this condition,” there was a general recognition among my three doctors that if I kept working this hard, I would probably, at some point in the future, die, and that I needed to immediately cut my hours down to 40 hours a week. Now, mind you, I’m doing everything I can to keep my head above water, working 80-100 hours a week, and they’re telling me, “As of next week, you need to bring it down to 40 hours a week.”

And so, that weekend, I talk about a lot in our book, that weekend was this like crisis moment. I felt like my whole world was crashing in. I thought I was going to have to quit my work or I’d certainly get fired. It just felt like there’s just no way that it’s going to happen.

And, yet, there was a series of events that happened over the course of that weekend. I walked in next week, I worked 40 hours, I got everything done in 40 hours, and that was the beginning of this sort of rebirth, this, like, religious awakening that I had, realizing that I suck at this productivity thing, and I realized that so much more was possible. And that was the beginning of my journey in my personal productivity work, and also the beginning of my journey as, ultimately, which is hilariously becoming a productivity coach for other people and showing other people how to have that same transition.

Pete Mockaitis

Wow, this is powerful. You have a chat about productivity, you don’t think it’s going to be life or death but, for you, it literally was.

Demir Bentley

It actually was.

Pete Mockaitis

“Become more productive or die or lose your job.” Like, high stakes stuff. So, I want to dig deep for a moment. You mentioned deep shame there. What were you ashamed of?

Demir Bentley

So, like many people who are unproductive, I’m a very emotional worker. And emotional worker isn’t defined by crying in the corner. That’s not what I’m talking about. Emotional workers are the kind of people that, if they’re feeling it, they can show up in two incredible acts of productivity, incredible feats of productivity, but they can also have incredibly long periods where they can’t motivate themselves, and they’re not feeling it. And in those periods, they can barely bring themselves to lift a pencil. And in those moments, they just feel incredible self-lacerating shame and unworthiness. And they know and think that somebody is going to find them out.

Pete Mockaitis

Well, Demir, lay it on us the way. What were the initial steps you took when you were in the I-can’t-lift-a-pencil mode? And, ultimately, how did you survive by doubling your output per hour, I guess, like cutting your hours in half?

Demir Bentley

The funny thing is what really solved my first tranche of the problem was something that everybody thinks that they know that they should be doing. And I’m going to come back to the word “thinks that they know.” And it’s just planning your week. The problem with this is there’s nothing more dangerous than somebody who thinks that they know something because, then, they approach it with zero curiosity, zero sense that they have anything to learn or anything that they might be doing wrong, and way too much confidence.

And so, we actually ran a survey of 5,000 people, and the survey was only people who manage between five and 50 people, so managers, people who are already very successful, earning a lot. We asked them, “What are the top five things that you can do to be highly productive?” And almost everybody in the top three put, somewhere in the top three put planning their week. So, duh, that’s a duh moment. Almost everybody knows it. Out of 5,000 people, it is common knowledge that you should plan your week.

Then we followed up with the same 5,000 respondents. We said, “Have you planned the last, the four out of the last four weeks?” And out of 5,000 people who had said very confidently, these were people who manage between five and 50 people, making over $100,000, out of those people who confidently said, “Yes, you have to plan your week,” less than 1% of the people had planned their week in the last four weeks.

So, there’s something odd about planning your week. It is something we all know that we should be doing, and less than 1% of us have a consistent practice in doing it. That kicked us off on a sort of curious exploration around why that is. But let me just say, coming back to my story, that borne out of sheer desperation, I looked at my calendar and I did what I call the first planning session of my life, the first real planning session where I took all 40 hours, and I took every task that I needed to get done, and I allocated it a spot in that 40 hours.

And every single 30-minute increment had to fight for its life to be on my calendar. That was the very first real planning session I had. And, lo, and behold, it went from spinning my wheels at 80 hours a week to actually getting everything done 40 hours a week. And so, I will say that my rebirth, my sort of aha moment came a lot earlier than the framework that I built around it. I think I spent a lot of years trying to understand, “What happened to me? What went right? What was the difference? What changed?”

When I finally got that through the course of my coaching, I was able to sort of boil it down into the winning-week method. And now we have a framework where we can explain to people. But, at the time I realized that it was just me being desperate. And in my desperation, I realized “I’ve only got so much time. I need to be excellent with that time.”

Pete Mockaitis

Okay. And so then, you were putting individual tasks onto specific pieces of time, like, “Thursday 4:00 p.m., I answer my emails,” or whatever the thing is. So, it went there, scheduled, appointment style.

Demir Bentley

It’s called calendarization. It’s the idea that you take all of your tasks and actually put it on the calendar. And most people stop short of this. I almost say it, like, calendarization is when Pinocchio becomes a real boy, that’s the magic moment. If you’ve done all of your planning, meaning you’ve reviewed your calendar, and looked at your priorities, and looked at your task list, but you do not take your task and put them in a specific slot in the calendar, what’s happened is you’ve done all of the necessary work but Pinocchio cannot become a real boy now.

It is when you take your tasks and put them on your calendar that you truly become a plan because, now you’re actually allocating. By stopping short, we stay in the realm of wishful thinking. Wishful thinking is sort of we’ve got all of the things that I want to do over here in this bucket, and I’ve got my available time in this bucket, and I’m just sort of vaguely in a wishful thinking way, hoping that by the end of the week they’ll match up.

But by not actualizing them, by not marrying those two markets together, then we never really meet base reality. And this is where a lot of people’s plans fail, and that’s why a lot of people say, “Oh, planning doesn’t work for me,” and that’s why a lot of people stop planning after initial tentative events to plan. It’s because, the truth is, is that the way most people plan doesn’t result in a holy-crap moment where they just kill it in their week, and so they stop doing it because they didn’t feel that magic, they didn’t feel the lift.

You know, the moment in the Tesla when somebody hits the accelerator, and your face sort of gets plastered to the back, and you go, “Oh, that’s power.” That’s what you want to feel in a productivity technique when you try it, to be like, “Oh, this works.”

Pete Mockaitis

I love that, the planning gives you a holy-crap moment, like, “Whoa, this works.” And I feel that way about most interventions that I assess. It’s like, “Hey, is that supplement doing anything for you?” “Well, I mean, I think it might potentially be making a little bit of a difference.” More and more, I don’t really want to mess with much of that in my life. It’s like I want to be like, “Holy schmokes, I feel the difference with fish oil and saffron.” And the rest, I’m like, “Meh, maybe.”

And so, that’s that. Likewise, I think it was Taylor Jacobson, shoutout to Taylor, over at Focusmate.com, which is awesome, who put us in touch, and that’s how I felt about that tool, which is online accountability partners on demand. Very cool. It’s like, “Holy crap, this is making it happen. Wow!” And there’s no maybe squinting about it.

And you’re telling me we can have that experience from the act of planning our week, and if we haven’t felt it, we ain’t been doing it right. Is that fair to say, Demir?

Demir Bentley

Absolutely. People say, “How do you know you’re in love?” It’s like, you know because it hits you like a sledgehammer. “How do I know that my planning worked?” You know because it hits you like a sledgehammer. You have no doubt in your mind that that week, out of 100,000 variations of that week, different alternate realities, imagine 100,000 different realities of the last past week where there were 100,000 versions of you playing out the same scenario, you can look at yourself in the mirror, and say, “That was the best that I could’ve done. In any alternate reality, this one was the best that I could’ve done. I met my challenges with as much resourcefulness and willpower and ingenuity and leverage as I possibly could,” and you just know it.

Pete Mockaitis

Love it. I love it. All right. Well, Demir, lay it on us, calendarization is important. How do we pull this off? How do we, in fact, win the week?

Demir Bentley

So, I’m just going to start with just a tiny bit of setup, which is that a lot of people assume, and I think I totally understand why they would, that if you’re doing a technique right, that it’s going to feel good. Let me just start by foregrounding this that when you’re doing planning right, there is a base amount of fear, anxiety, and stress that is just table stakes.

If you’re doing any planning, and you’re feeling fear, stress, anxiety, you’re doing it right because the essence of planning is pulling forward all of the unmade decisions, worries, potential things that could go wrong in the next seven or 30 days, and you’re pulling that into a 30-minute moment. How do you think that 30 minutes is going to feel? Not amazing.

So, first, let’s let go when we’re going into planning, this idea that it needs to feel good, or that, “I’m doing it wrong if I’m feeling fear, stress, or anxiety.” No, that is the tradeoff. You’re taking a slap in the face on Friday instead of a punch in the teeth on Wednesday.

Pete Mockaitis

Okay, Demir, it’s not going to be one of those Instagram-worthy situations where I’ve got my latte and my multicolored Post-Its, and I’m crafting a beautiful visual of what’s going to happen in my week or month. That’s not what it’s like?

Demir Bentley

So, what we did was we condensed it down into five simple steps. So, step one, actually, I’ll get a little clever. In our book, we talk about step zero. The reason we called it step zero, not to annoy people, is because you only have to do this step once and you’ll never have to do it again. And that is create an environment for your planning that is a reward in and of itself.

My wife and I, we go to a little brunch place, a little like French café experience. It’s like our date. Call us a nerd if you want because we probably deserve it, but this is like our date afternoon. We have babysitting, we go down to this French café, we spend 30 minutes planning, and then we’ll spend the rest of the time, two and a half hours, just connecting because there’s no better way to connect with your spouse than to get resolution on the unresolved things in your relationship.

So, step zero, do this once, you’ll never have to do it again.

On Friday night, go to a wine bar. Saturday morning, go to a café. Create an environment for your planning that you actually look forward to, that’s a reward in and of itself, and that will have help tamp down on that avoidance that people get around planning because you’ll think to yourself, “Oh, this is a treat. I’m making it a treat for myself.” Okay, that’s step zero.

Step one, and this is something you do every single week, learn a lesson from the past week, five minutes. Take five minutes, don’t learn five lessons, not 500 lessons, just skim the cherry right off the top of the cake, “If I had to find one lesson that I could derive from the past week, something that I did really well, something that I didn’t do well, what would that be?” And fold that into the next week, “How can I apply that in the next week?”

This is what we call a learning loop, and this is how people get better, whether it comes to flying an airplane, or playing sports, or playing music. They all have positive learning loops built into their practice where they’re not just practicing, they’re doing what we call positive intentional practice, where they’re focused on, “What did I do well?” or, “What did I do wrong? And how can I use that to get better?” And just five minutes, that’s it. Not 50, not two hours.

Take five minutes and just observe to yourself, one thing you did right that you want to keep doing, that you should do more this week; one thing that you did wrong that you should maybe correct and learn from this week, and then move on, and roll that into your planning. And that might sound small but do that 100 times, 200 times, and, all of a sudden, you’re getting 1% better in an accumulated sort of exponential way.

Pete Mockaitis

And so, the learning could be anything from, “Hey, when I worked in the morning, I felt very energized. Maybe I should try that again.” Like, that kind of a thing?

Demir Bentley

Perfect.

Pete Mockaitis

So, that’s our first step. What’s number two?

Demir Bentley

Step two, choose a leveraged priority, because the number one mistake people make is they’ll either choose too many priorities, which is an oxymoron because the word priority literally means the one thing above all other things. So, when somebody says to you, “I have five priorities.” It’s like you’re misunderstanding what the word priority means. Priority means the order: one, two, three, four, five. So, people tend to conflate multiple priorities instead of having one. Or, they choose a priority that has no leverage in it.

So, I just want to talk about that for a moment. When we choose something that has no leverage, it means that we have to expend a lot of effort to do that thing but it is no easier to do it the next time that we do it. And when we apply leverage to something, we’re doing it in such a way that every time we come back to do that thing, we have made it at least 1% easier to do it the next time, sometimes 50%, sometimes 80%.

And so, leverage is just walking through your world in such a way as you can say, “How do I choose a priority such that the thing that I do this week does not just benefit me this week but it makes every week in the future easier?” This comes from the book The ONE Thing by Gary Keller and Jay Papasan.

Pete Mockaitis
I was going to say, that rings a bell.

Demir Bentley

Yeah, shoutout to Gary Keller and Jay Papasan. I’ve read that book 12 times. It’s a productivity bible for me. If you haven’t read it, and you’re out there listening, it’s a must read.

Pete Mockaitis

It is amazing. Jay has been on the show, and it’s one of my all-time faves.

Demir Bentley

It’s the ultimate. So, ultimately, it’s really just about as you’re going through your planning, let’s choose a leveraged priority for the week, because, ultimately, you don’t have to be perfect. I know this sounds crazy, people think, “I can only be great at productivity if I’m perfect.” No, if you are in there doing things with leverage every single week, everybody else is going linear and you’re going exponential.

And all it takes, and I’ve seen those with clients again and again and again, is when I get them doing that for six weeks, there’s something magic that happens between week four and week six, where the cumulative effect of four weeks of doing something that makes the future easy, by the time they get to week four, five, or six, they start seeing that loop coming back around, and start saying, “Wow, there’s something different about my life now. Things are feeling easier.”

Pete Mockaitis

And can you give us a couple examples of the sorts of things that have reverberating echoing effects for many weeks to come?

Demir Bentley

Yes, so it could be really anything but I’ll just give you a stupid example. So, when we first had our first kid, I had one of those overly-fancy coffee machines where it took, like, 30 minutes to make a cup of coffee, but now we have a newborn, and I just realized, “This is crazy. It’s taking me 30 minutes to make a cup of coffee. If I make two cups of coffee a day, that’s effectively an hour a day that I’m losing to simply getting caffeine into my system.”

So, I basically said, like, “No matter how much I love this coffee, it’s not worth an hour of my day.” I went ahead and created the simplest coffee station. I consolidated everything down. That whole moment, that aha moment, took me 15 minutes. Now, today, it takes me 10 minutes from the moment I walk into the kitchen, to the moment I walk out, it’s 10 minutes to make a cup of coffee. So, what does that mean?

Pete Mockaitis

Well, now, Demir, if I may. What are we talking? Are we talking about a drip? Are we talking about an AeroPress? How was this done?

Demir Bentley

It’s just a button. Slide the thing in.

Pete Mockaitis

Coffee maker button?

Demir Bentley

Like a Nespresso.

Pete Mockaitis

All right, a Nespresso machine.

Demir Bentley

An espresso, slide in the pod, hit the button. There’s a little time for warmup, I’ve got the coffee foamer, and it’s just 10 minutes, in and out, and I’ve got a delicious-tasting coffee that’s 90% as good as the one I made in half an hour but it comes out in 10 minutes or less. And I’m talking about I could really, if I was rushing to it in five or seven minutes, but I’m being generous saying it was 10.

So, think about this in terms of leverage. I did something once that cost me 15 minutes to do in terms of setup. Then every single day now, instead of spending an hour, I’m spending 20 minutes. That means there’s 40 minutes a day, ad infinitum, that I get back into my life.

Pete Mockaitis
Okay. Cool. All right. So, we have steps one and two. What’s three?

Demir Bentley

So, three is interrogate your calendar. Have you ever heard the term review your calendar? “Oh, do a calendar review.” I find that to be so gutless and passive. Review, like, “Oh, okay, I glanced at it, right?” The truth is your calendar is a slippery bastard. There’s so much in there that could screw you up but it doesn’t jump out at you, and say, “Hey, give me a watchout for this, a watchout for this.” It’s there but it’s just sort of buried.

So, I like to think about your calendar, you need to put on the witness stand, and, like one of those procedural shows, or a witness in a movie, you got to sweat your calendar. You got to get in there. You got to hit it from the left, hit it from the right, try to trick it, try to catch it. And so, a lot of people will do a passive calendar review and there are still a lot of landmines hidden in their calendar. It could be that meeting that got rescheduled from noon to 9:00 and you just missed it, but now it’s going to blow you up next week, you’re going to forget it, it’s going to make you look bad.

It could be that you volunteer to take your kids and drive your kids and their friends to a volleyball game, but you forgot about it, you didn’t put in your calendar, another landmine. And when these landmines blow up, it costs us huge amounts of stress and anxiety, you lose social credibility and capital, and you end paying a higher price in terms of your cognitive energy and your actual time to try to fix it in the moment. That’s what I call a landmine.

So, you need to get into your calendar and sweat out those landmines. You need to pour it out and really find them. And the reason why is you need a calendar that you trust more than your instinct. To me, when I look at my calendar now, a lot of people will say, “Well, Demir, you’re supposed to be here next week.” I’m like, “I don’t think so.” And they’ll say, “Your calendar says so.” And I’ll say, “Then you’re absolutely right,” because that’s the kind of effort and attention I give to my calendar. I want my calendar to be the single source of truth in my life when it comes to my time availability and my time supply.

Pete Mockaitis

Okay. Noted.

Pete Mockaitis

So, when we interrogate it, we’re really looking at each thing and ensuring that it’s true, that it’s accurate, it belongs there, and it’s worth the time that you have put for it to be there. That’s what you mean by interrogate?

Demir Bentley

Yeah, I have a series of like nine questions, “What should be there that isn’t? What’s there that shouldn’t be?” because a lot of times people will decide they’re not going to go to that party but they don’t get it off their calendar. It’s like, “Get it off your calendar.” If it’s not actually going to happen, get it off. They also forget the things around the calendar appointment, like if you’re going to go to the dentist, you need to get out the door, get prepared, drive, anticipate traffic. Then you need to get back.

So, typically, people’s calendar is more of a sketch of their time supply than it is a detailed accounting of exactly where their time is going to need to get allocated. I’m not saying there’s no place for blanks in your calendar. In fact, that’s where we’re going to go next when we actually look at our task list, that’s our time demands. So, once we do this, you should end with a calendar that still has some open spots but you feel very confident, “These are the hard-edge commitments that I have in my calendar, and here’s the time that I have available.” This is what I call your time supply.

If you’re running a basic business, if you don’t have a really good sense of supply and demand, like, “How much inventory do I have to sell this week?” If you don’t know how much inventory, you’re liable to oversell your inventory, which is what people do all the time with their time. They commit to too many things and think that they’ve got more time to get thing done, which means they overcommit to doing to many things, which means that they’re either going to have to work nights or weekends to get it all done, or they’re going to suffer a loss of credibility when they invariably have to come back to people, and say, “I’m sorry, I can’t do that for you.”

Pete Mockaitis

Understood.

Demir Bentley

Got it. So, time supply and time demand. So, we just took care of time supply. Go over to the demands. Where do your time-demands live? Look at your task list. And that was weird, like when I call your calendar your time supply, and I call your task list time demands, people have to sort of scratch their head, and be like, “Oh, yeah, I guess I’ve never really thought about it that way.”

Your calendar is not just your calendar. It is a tool to help you understand your supply of time, and your task list is really there to help you understand the demands on your time. These are the bids for your time. And the problem is you don’t have enough supply to meet all the demand. So, what you’re really doing when you’re going with your task list is you’re saying, “What are the best highest quality bids?”

So, if I was selling truffles, I used this example in my book, if you’re selling truffles, there’s always fewer truffles in the world than there are demand for truffles. There’s only the small finite supply. And so, this is really elaborate system for allocating truffles in a way where the highest bidder always gets the truffle. And so, that’s what we need to see our time as, as this highly perishable, incredibly finite thing that needs to go only to the highest bidder. And if you don’t send it to the highest bidder, what’s happening is you’re leaving money on the table and under-utilizing that precious resource.

So, we go to your task list for five minutes, and what I really want you to do is the same thing that you did on your calendar, get rid of the stupid stuff. Come on now. Let’s get rid of all that stuff that you know doesn’t really need to happen. Let’s identify that really high-value leveraged stuff. Let’s get into places where something might be urgent but not important, and let’s start to put it in an order where it’s going from the order of most leverage to least leverage, or at least most urgent to least urgent so that we can really understand and look at that top 20% which is our highest-value bids for our time.

I’ll say one more thing here, if I can plug it in. The nature of the modern world is that you will never, from now on to the day that you die, ever finish the weekend that we can get everything done that you planned for the week. I defy you to have a week, because human nature is that, even if you had one week where you got it all done, next week you would increase the amount that you thought you could get done, and you would, thereby, get back into the cycle.

We are greedy and lusty for life. We want more. We want to do more. We want to live more. We want to be more. It’s great. There’s nothing wrong with it, but you need to understand that the definition of winning your week is not that everything got done this week. The definition of winning your week is that, “I did the right things at the right time in the order of leverage and the right level of completion.” That, my friends, is what David Allen calls the martial art of getting things done.

Let me say it one more time because I said it really quick. It’s doing the right thing at the right time to the right level of completion with the right degree of leverage. If you can get those things right, you can look back and say to that bottom 80% of your task list that didn’t get done, “I’m fine with that. I can live with it because I know I did the right things in the right order to the right level of completion.”

Pete Mockaitis

Beautiful. And the next step?

Demir Bentley

Yeah, and that’s the final step, which is marry the two together. You’ve got this beautiful market, you’ve got time supply, you’ve got time demands, but if you don’t actually marry them together on your calendar, you’ve stopped before Pinocchio becomes a real boy. So, the idea now is to take that top 20% on your task list and actually take it over onto your calendar and give everything a specific time that you’re going to do it. Does that mean it’s written in stone, like the tablets from Moses of old, and God Himself cannot change it? No, it’s just an initial sketch of a plan.

But here’s what happens, and here’s what’s so beautiful. When you start pulling things over, I don’t have one client who will not come back to me after pulling things over and calendarizing, and saying, “Wow, I really don’t have as much time as I thought I had.” But we tend to live in this world of wishful thinking, and there’s nothing that will banish wishful thinking around your calendar and around your capabilities quicker than actually saying, like, “How much of this will fit?” Right?

My grandma used to have a saying, a very religious woman, very pious, so this is the only cussing she ever did, she said, “It’s like 10 pounds of shit in a five-pound bag.” She had this analogy, “That’s like 10 pounds of shit in a five-pound bag.” And what I thought was funny of that was this idea that it’s just you’re trying to put more in here than can possibly fit, and it’s just exploding out. And this is the case with a lot of people’s week, is that by not marrying the two together, they have this idea that they’re going to fit more in than they can. And what ends up happening is that they got a lot of you-know-what sitting all over the place.

Pete Mockaitis

Yeah, that’s graphic, and it makes the point because you are. You’re going to have a big old mess on your hands and it will be…and something is going to get hurt. Maybe it’s your credibility, maybe it’s your sleep, maybe it is your patience with your loved ones. Something is going to get damaged when you have too much stuff that just doesn’t fit with your time supply available.

Demir Bentley

We’re in a crisis right now of commitment debt. This is something people don’t think about. We know about financial debt. We know about the crisis of financial where people are borrowing against their credit card, they’re not really living within their means, but it’s happening so slowly and so insidiously that it’s just building and building, and for a while they’re robbing Peter to pay Paul, and everything is fine, until it’s not fine.

And we’re actually experiencing the same thing with commitment debt, meaning every week for 10 years, we’re just overcommitting a little bit, and we’re just taking what we didn’t do this week, and we’re trying to push it into next week, and we’re robbing Peter to pay Paul, and we’re shifting things around and trying to, oh, apologize here and come up late with some miraculous productivity here.

But you run that for a decade or two decades and there’s a point at which you can’t rob Peter to pay Paul anymore, the whole Ponzi scheme comes falling down, and you realize, “I am way overcommitted,” and that comes from not being clearly anchored in living within your means. And it’s not just that you can live within your means financially, you can live within your means from a commitment perspective, “Am I actually making commitments that I have enough or more than enough time to satisfy?” And I would tell you most of my clients come to me and they’re in severe amounts of commitment debt.

Pete Mockaitis

Okay. Understood. And what’s our next step?

Demir Bentley

Yeah, that’s it. You allocate time supply to time demand, and you meet those two together. Now you’ve got a plan for the week that actually matches base reality. And I can tell you, do that the first week, you’re going to experience something different. And it’s not because there’s anything so amazing or magical about our coaching. It’s just because you’ve covered every single important base.

You have looked at your time supply, you’ve looked at your time demand, you’ve understood where your leveraged priority is, so you have what I call the holy trinity of planning your week. Look at your time supply, your time demand, and your priorities. You’ve covered off on each of those bases, that is better than 99.9% of people do. Most people don’t plan the week at all. The people who do plan the week, they’ll do maybe one of those of three, two of those three. It’s incredibly rare that you’ll see somebody do all three of those and make sure that it fits into the allocated time in the calendar.

The funny thing is it feels magical when you do it. It feels like one of those aha moments where it becomes advanced common sense where once you do it, you’re like, “Well, I can’t really unthink this, I can’t really unlearn this because it has to be like this. It just makes sense.” But then you look back, and say, “Yeah, well, it can’t have made that much sense because I wasn’t doing it for years.” So, it’s just a simple way to cover off on every base.

When most people can actually just plan their week correctly in the right way, they’re going to see that they’re winning more weeks.

And just like investing, you don’t have to win on every investment. You just have to win more investments than you lose to make money. Well, you don’t have to win every week. You just have to win more than you lose with leverage to see yourself in a much better position next year than you are this year.

Pete Mockaitis

And winning, so we do the planning, what is winning, just like executing most of the plan, or how do we define winning?

Demir Bentley

Well, that’s why I defined the leveraged priority. To me, winning is if I can achieve my leveraged priority, I have won for the week, and most of the time, I can do that by Tuesday. So, if I can do something every single week that has leverage on it, I’ve won because I’ve done something this week that makes next week and every week thereafter easier.

Now, that’s probably 5% of my time. Five percent of my working hours is my leveraged priority, not even close to the majority. Again, perfection not needed, not required here. You don’t need to spend 50% of your time working on a leveraged priority. If you could just allocate 5% of your working hours to do something that has a little bit of leverage in it, that means that you’re planting a seed every single week that’s going to benefit all the weeks thereafter.

So, that, to me, is the definition of winning. If I can get my leveraged priority done every week, I’ve won. And then, thereafter, I’m just scoring extra credit bonus points.

To win the week is not, “I’ve got everything done.” Win the week is, “I’ve got the big thing done and I made the biggest possible dent I could in the rest.”

Pete Mockaitis

Beautiful. Demir, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Demir Bentley

I would just say that I wrote the book Winning the Week because I think that we need to be more humane in our conception of how we treat ourselves in the productivity world. There’s a strong undercurrent right now of, like, “Be more disciplined. Be more excellent. Get up at 4:00. Do all of the things. Do the perfect habits. Do everything right. Don’t lose a day.”

And I just feel like that doesn’t match up with the thousands and thousands and thousands of clients I’ve had. Human beings have good days, we have bad days. It’s a mix. Every day in every week, we’re sort of meeting ourselves at a different level. Sometimes we wake up, we’ve got more energy, more desire to do something. Sometimes a little bit less.

The thing I love about playing the game in a week-long increment is you can have a bad day or two and still win the week. And this is sort of the message I want to get out to people. You can feel that you got your butt kicked five days out of the week, and yet still look back and look at what you did that week, and realize that you won the week.

So, I don’t want people trying to connect themselves to this idea that, “I need to be perfect every day. I need to crush it every day.” Actually, no, you can get your butt kicked five days out of the week. And if you did it with the right level of intention, and you chose the right leveraged points, you can actually look back on a week that you really felt like took you to the cleaners, and realize that you won the week.

Pete Mockaitis

Fantastic. Well, now can you tell us a favorite quote, something you find inspiring?

Demir Bentley

We came up with The ONE Thing when we were talking earlier. I think that book is a productivity bible. There are so many quotes and amazing things from that book. So, although I don’t have a quote, I’ll put in everything in the book The ONE Thing. That book is just amazing.

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Demir Bentley

I think the best one, his name is Czechoslovakian. It’s so hard. It’s Czecemensky or Zemensky or something like that.

Pete Mockaitis

Mihaly Csikszentmihalyi?

Demir Bentley

There we go. Thank you, yeah. He did a study that, basically, said, it proved that when we walk away from a task that’s incomplete, our brain continues trying to problem-solve around it, unless, and this was the important part of the study that really intrigued me, unless you actually gave yourself a breadcrumb trail to come back to it. So, that when we actually terminated something midway, meaning we hadn’t completed it, if we actually created a specific plan for when we were going to come back to it, and what we were going to do when we came back to it, they found that your brain actually didn’t spin around it.

I think the reason I love that so much is because the truth is that we still have to live as human beings in the midst of our productivity journey. There’s always going to be moments where you’re deep in the middle of something, you’re knee-deep in it, and you need to step away, whether that’s the weekend where we all have to step away every five days, or whether it’s a crisis in your personal life and you need to step away from something.

I think there’s something so beautiful about being able to sort of recognize, “If I don’t give myself a specific time and plan when I’m going to come back to this, I’m going to be spinning on it and burning a lot of cognitive energy that’s going to keep me from enjoying my weekend, that’s going to keep me from being present in this moment where I need to be present. But if I actually just say, ‘This is the plan, and this is where I’m coming back to it,’ I can actually put it down and know that my brain isn’t burning and losing cognitive energy as I’m facing this thing that I need to face in my personal life.”

Pete Mockaitis

All right. And a favorite tool?

Demir Bentley

I think my favorite tool is Asana. And the reason my favorite tool is Asana, or choose your flavor, it could be Monday.com, is because I think it represents a paradigm shift in how we think about productivity and communication, and that’s a different podcast. But I think Asana is more than a technology. I think it’s a paradigm shift.

Pete Mockaitis

Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Demir Bentley

I say all the time, I say perfection not required.

Pete Mockaitis

All right. Thank you. If folks want to learn more or get in touch, where would you point them?

Demir Bentley

Yeah, check us out at WinningTheWeek.com or you can check us out at LifeHackMethod.com. That points to over our different socials, and we’re everywhere. We’re on Insta, and we’re on YouTube. It’s got some cool trainings. So, if you want to sample a little of the goods, we’ve got a lot of free trainings on YouTube and different places you can check us out.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Demir Bentley

Yeah, I’ll just say do less than you think. Just like working out, people think, “I got to get in the gym. I’ve got to become this warrior. I’m going to lose all this weight.” And, really, what you should be doing is getting out and getting up to 10,000 steps. The difference between 7,000 steps and 10,000 steps is huge when it comes to your health. And the difference between planning your week for 30 minutes versus not is tremendous in your productivity.

So, stop trying to be a weekend warrior, and get in there, and be Rambo, and just blow the competition away, and start thinking about really, really small things that can have huge disproportion effects for your productivity.

Pete Mockaitis

Fantastic. Demir, this is awesome. I wish you much winning of many weeks.

Demir Bentley

Thank you so much. It’s a pleasure, man.

929: Ending Overwhelm by Delegating Masterfully with Kelli Thompson

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Kelli Thompson reveals how to beat the cycle of overwhelm through smarter delegation.

You’ll Learn:

  1. Why you seem less capable when you don’t delegate
  2. The four mindsets that hinder effective delegation
  3. How to ensure others don’t screw up delegated tasks 

About Kelli

Kelli Thompson is a women’s leadership coach and speaker who helps women advance to the rooms where decisions are made. She has coached and trained thousands of women to trust themselves, lead with more confidence, and create a career they love. She is the founder of the Clarity & Confidence Women’s Leadership Program, and a Stevie Award winner for Women in Business—Coach of the Year. She is the author of the critically acclaimed book, Closing The Confidence Gap: Boost Your Peace, Your Potential & Your Paycheck.

Resources Mentioned

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Kelli Thompson Interview Transcript

Pete Mockaitis

Kelli, welcome back.

Kelli Thompson

Oh, I’m so excited to talk to you again.

Pete Mockaitis

Me, too. Well, you’ve been talking a lot about shifting from a doer to a leader lately. Tell us, why, of all the topics you could research you’ve chosen this one?

Kelli Thompson

Yeah. Well, I think the things that we need most in our lives, what we’re most guilty of, sometimes become our most common topics. I mean, I don’t know, tell me where I’m wrong. But I just found myself always, and I don’t think I’m alone in this, Pete, in corporate America, I think a lot of times we promote the best doers. And I remember seeing this not only as a leader, I remember experiencing this myself, I remember I experienced this as an HR person. I think we say, “Okay, Pete is the best we have at producing these widgets. He’s amazing. He’s so fast. We should make him a manager.”

And so, I think sometimes what happens in this, we promote this person and we think this magic transformation is going to happen overnight, that tonight you’re going to bed, and tomorrow you’re going to wake up, and go, “Ooh, my new title, my new salary, I’m going to be comfortable delegating, coaching, having hard conversations, and really stop doing all the doing,” when I think, we don’t realize how payoff we get from doing.

Doing feels good. You can check a box. You get a gold star. We were raised our entire lives doing, “Oh, we’re so fast at this,” “You’re so quick,” etc. and it just feels good. And I think, even as a parent, I really have struggled with this, asking myself, “How much am I doing for my child?” So, I don’t think this has leadership implications or work implications. I think, as parents, we see this, too. We see somebody do something that that’s not how we would do it. They do it slower than us. It’s, like, really painful for us to watch. And so, we jump in and we do.

And even now, running my own business, it’s been really hard for me to let go of all the doing. But the problem is my business can’t grow if I’m doing all the doing. And so, I’ve had to hire a lot of help in the last 18 months, and so this topic has never been more important to me, or more relevant to me, in raising a teenager who’s gone off to college, but then also really learning the hard work of letting someone else take care of things for you and do it in their own way.

Pete Mockaitis

That’s really resonant. And as I’m thinking about my kids who are four and six, and then one super young, but it’s like they are capable of cleaning, and yet it is so much harder to ask them 20 times, sometimes literally 20 times, to pick up sort of maybe three key items. It might require 20 requests because they get distracted and they have imaginative play fun, which is adorable, and I sort of hate to put a kabash on that too much but sometimes it’s just not that quick.

And so, it’s like if I actually want the place clean fast, doing it myself is so much faster and less aggravating than asking many, many, many times, as opposed to asking them repeatedly. And so, yes, I could see from an emotional payoff perspective there’s a wide array of tasks in the world of work that would probably feel a whole lot better to just do yourself than to delegate and coach and to feedback-refine through other people to get done.

Kelli Thompson

Absolutely. And you really hit on something important because these are the things that I hear with leaders today, especially folks who are moving into kind of that first jump of leadership. So, they’re moving into team lead, maybe a manager, senior manager, director, is they say things, like, “Kelli, I don’t have time to delegate. I don’t have time to explain this to anyone.” They might say things like, “Kelli, I can’t delegate because people just make too many high-impact mistakes. I have company coming, and so we cannot make any mistakes in this presentation.”

The other thing that I hear a lot is when leaders say, and I remember feeling this, too, and even as a parent, “It makes me feel guilty. I feel guilty that I am delegating this.” It’s almost like I feel like I’m shirking work. But one of the things that I like to remind folks and offer them to consider is that people will make mistakes, expect them. Yes, it is normal to feel all sorts of uncomfortable feelings when you’re delegating because society has told us that our worth oftentimes is tied to our productivity, and, yes, people don’t do things the way that we would do them, and, yes, it can take some time.

But those things are going to be exacerbated when you are delegating and you’re waiting to delegate when the stakes are too high. So, I just want to talk about the overwhelm cycle. So, like, what tends to happen is, let’s just say, we are working on a project, we get more projects put on our plate, and we want to say to all the things because maybe we are in this belief that, “If I say yes to everything, I look capable and confident.” Well, then we get overwhelmed.

And so then, we delegate sometimes out of panic. Even as parents, right, it’s like we hoard and we hoard and we hoard, and, “Oh, my gosh, company is coming in an hour, and I’m delegating out of panic.” And so, when we delegate out of panic, lots of times we’re delegating when the stakes are way too high, when mistakes can’t be made, when it will take a long time to explain something to someone because the project that you’re trying to delegate is just huge.

And so, what happens is the stakes are high, we’re panicked, we delegate, and people make mistakes. Of course, they make mistakes because that’s what we do the first time we try something. And then when people make mistakes, as leaders and as parents, we get frustrated that people make mistakes, and we say, “See, I can’t delegate. I have to take this back. I have to jump in and fix it.” And so, we jump in, and we fix it, and tell ourselves a story, “See, I can’t delegate because nobody can do things as good as I can,” and the whole overwhelm cycle starts again.

So, one of the things I’d offer leaders and parents is to start delegating while the stakes are low. So, I can think of a time where I delegated out a presentation that needed to go to senior leadership, way, way, way too high of stakes because the people made mistakes. They didn’t put the slides together the way I would’ve done it. And so, what did I do? I took it back. And so, I had to learn to say, “Wait a minute. You don’t delegate out a whole presentation. You delegate out one slide. One slide that perhaps the person has expertise or experience in, and you coach them on the delivery of that one slide.”

And we should just hope that people make mistakes because if you’re delegating when the stakes are low, there’s low impact. In fact, those mistakes can be used for learning. When there’s a mistake in that single slide, we can have a coaching moment about it, we can start to talk about it, we can start to talk about delivery and presentation and those sorts of things.

And so, my challenge for you is to really think about, “How can I start to delegate when the stakes are low?” And if you are panicked about someone making a mistake, mistakes are still too high, let’s cut in half. Because here’s the thing, we’ve all learned through making mistakes, and that uncomfortable learning and growth moment, and I think lots of times we feel guilty that we’re dumping or shirking work when, in fact, the opposite is true.

And Gallup research shows us that one of the number-one things that keeps people engaged is the ability to learn and grow on the job. And so, if you’re hoarding all that work, you are not allowing people to learn and grow. And so, how can we create those safe spaces for people to learn and grow, and that’s what’s very low-stakes delegation, so that they can build their rep and confidence? So, when the stakes are high, we’ve got some reps under our belt.

Pete Mockaitis

Well, Kelli, can you tell me, really, what’s at stake for someone who’s an emerging leader who has done a smidge of delegating and coaching, and it’s like, “Nah, this isn’t working so well for me,” so they haven’t really embraced it, and they are continuing to do a lot, maybe 80% plus of what they were doing before? They started taking on the leadership responsibilities as well. Like, just how bad is it to keep on rolling that way if it’s comfortable, and you know you’re awesome at your job?

Kelli Thompson

Yeah, honestly, that, I think is the biggest hurdle is you are, you got promoted because you are awesome at your job. And so, when you get promoted into leadership, guess what? Because you’re awesome at your job you get more projects because they hope that you continue to be awesome at your job. But now, you not only have doing responsibilities, especially if you’re a working manager, but now you also have to hold team meetings, coach your team, develop your team, think strategically, plan for the future.

And so, what I see happen sometimes, and I think what the consequences are of this, is these leaders keep saying yes to these things. And then they often get told, “Well, you’re not being strategic.” “Well, because I haven’t left any time to be strategic because I’m still doing all of the doing.” The other thing that I see happen is burnout. More than ever with my own clients, lots of times they’re coming to me because they are so burnt out.

And when we do a little bit of a calendar audit, one of the things that we see is they are still holding onto and attending meetings that their team members are in. They should’ve stopped attending that meeting six months ago. They’re still hanging on to work projects that are no longer a development opportunity for them. They still just keep doing them because it feels good and they get the rewards and the accolades but they’re exhausted because they’re still doing all the doing, they’re still saying yes to all the things, and they haven’t delegated down.

The real impact, though, and where I see this, especially with the clients that I coach, because they’re coming to me wanting to accelerate in the organization but, unfortunately, it becomes really hard to accelerate in the organization when you continue to hang on to old projects. So, let me just kind of give you an example of what happens. So, they hang on to projects because they are the expert in what they do. And lots of times, that first promotion into leadership, we are managing people in which we have also done the work.

And so, you know what that means, it’s so easy to jump in and do and help and all the things, but as you promote, want to get promoted into leadership, guess what’s going to happen? You are going to start to inherit teams in which you have never done the work. And we see that with senior leaders all the time. They manage teams in which they’ve never done the work. And so, lots of times there’s a crisis of confidence that happens because, before, they got all their confidence and leadership expertise because they knew the work. But now they’re managing teams in which they don’t know the work.

And so, they have to learn how to lead in a whole different way, and that’s why delegation becomes so important. One, because you’re going to need to learn how to expand your leadership team to coaching people in which you’ve never done the work, so you can’t do anymore, but now your job is to coach, to motivate, to inspire, and you can’t do that if you are still hanging on to all those pieces of work that you know how to do, and you can jump in and do it better, faster. It becomes a real kind of skill and confidence crisis as people want to accelerate in the organization. And lots of times, it can really keep them stuck if they’re unwilling to start to delegate when those stakes are low, and test and trust people.

Pete Mockaitis

Kelli, that’s powerful and what a compelling case there. So, when you’re doing the stuff that you need not to be doing, you’re going to burn out, you’re not developing. It might feel good in the moment but developing also feels really good. So, you can just trade it for another source of work pleasure if you’re doing the stuff that is development-y instead of not development-y. And then, ultimately, you’re going to capped in terms of your career progression. It’s like, “Oh, I guess you just don’t have the capability to lead folks doing work that you have not done before because you’re not sort of inching in that direction.”

Okay. So, I’m also curious, could you tell us a hopeful story of someone who was struggling with these very common sorts of challenges and then did some things differently and saw some cool results?

Kelli Thompson

Yeah, so I’ll just throw myself under the bus here. So, I remember early on in my career, I went to my leader, and I said, “Hey, I want to develop my executive presentation skills.” I was that leader who was managing a team that I hadn’t done the work but I had gotten a few other teams, and so I’m thinking big picture, “I want to develop these presentation skills so I can continue to accelerate,” all the things.

And my leader, she was awesome, she goes, “Oh, that sounds great.” She goes, “You know what, all those slides that I have you prepare that I present to the C-suite every month for the month review, I’m gonnahave you come and you just present them.” And I’m like, “Oh, yeah, that sounds great.”

So, I go ahead and I prepare my slides, like I’ve always done, and we go to the top floor of our building, and I’m meeting with the CEO of the company, my boss, my boss’ boss, I think the CFO was there too, and I start presenting, and so far, so good. They’re asking me questions; I know the answers.

Well, what I didn’t know was she had prepped them ahead of time to let them know that I wanted this development opportunity, and I did not know this at the time. But they started to have a little fun with me, I think, and they started to ask me questions that, quite frankly, I didn’t know the answers to. Now, these questions were next-level questions that the senior leaders should be able to know and answer about sales, and revenues, and ratios, and all that sort of stuff.

Pete Mockaitis

“Kelli, how is this going to drive long-term scaleable synergies and keep going on?”

Kelli Thompson
Yeah, it was like that. And so, if you’ve ever been in a meeting like that, like let’s just pause and picture. Like, I’m stammering, my neck is red, I’m pitting out, I’m feeling like a complete idiot. It is so uncomfortable. But I know we’ve all been in meetings like that. And I don’t know who it’s worse for, the person, like me that’s sitting and stammering, or my boss, who is watching the train wreck go down in action.

And I think all of us watching the train wreck, and I know I’ve done this as a leader, have jumped in, interjected, saved the day, answered the questions, but she didn’t. She just sat there silently and gave me space to struggle through and answer the questions. She only answered questions when they were directed at her directly.

And so, the meeting finished, and we get in the elevator and we ride all 40 flights down, and she looked at me, and she said, “So, how do you think that went?” And I’m like, “Oh, my God, it went terrible,” and all the things. She goes, “You know what, Kelli, I prepped them a little bit. They were having a little fun at the end.” She goes, “But those questions are things that you’re going to have to learn how to answer.”

So, she goes, “I have a question for you. Who do you know that always seems to present well in front of senior leadership with those types of high-level questions?” And I actually named off a few people who I really admired. She said, “Great. I want you to go to them, and I want you to find out how they prep. And I want you to incorporate some of those methods so that you can do this again next month when I ask you to do it again.” And I was, like, “Oh, my gosh.”

So, I think we learn a couple of things from that. One, had my manager jumped in to save me, all I would’ve learned was that I only need to prep to a certain amount because, at any point, if this gets too uncomfortable for me or her, she’ll jump in and save. And so, when we do that to people, I know I’ve done that to people, they’re like, “Eh, I only got to do about this much. My manager will come in and take the rest,” and that really limits someone’s development and their learning because we never allow people that uncomfortable space for growth. So, one, she did not jump in and save me.

Number two, she did not tell me what to do. She just said, “How do you think that went? How do you want it to go? Who else do you know that does this well?” Well, she gave me my problem back, she’s like, “You go talk to them, you go figure out new ways, and then let me know how you’re going to present differently the next time.”

And so, she really let me own that discomfort and that struggle. And while it didn’t feel good, she still provided a lot of empathy, “Hey, we’ve all done this the first time. This is totally normal. They were testing you a little bit, so you can relax. You didn’t kill your career.” There’s lots of empathy and compassion but there was also this, “Hey, you have a new problem to solve, and how are you going to go about that for your own personal development?”

Pete Mockaitis

Oh, that’s beautiful. Thank you, Kelli. Well, now can you share with us what are perhaps the mindsets we need to adopt in order to pull this off effectively? And I think the answer to that is mistakes is to be expected, but you have more.

Kelli Thompson

There is. And so, maybe you can ask yourself these questions. I have found in my own life and in all of the hundreds of clients that I’ve worked with, there are four mindsets that keep us saying yes instead of saying no. And when I say, say yes, it’s doing all the doing, saying yes to all the things. Mindset number one is kind of a capability mindset. It’s this belief that, “Oh, if I don’t say yes, people are going to think I’m not capable.”

Then there’s sometimes a people-pleasing mindset, and it’s this, “Oh, gosh, if I don’t say yes, people are really going to be disappointed in me. They’re going to be really unhappy.” We say yes to keep people happy. Then there’s mindset number three. These are our responsible-caretaker mindset folks, where they’re like, “I have to say yes so that I look responsible and people know that I support them.” And then the fourth mindset that I often see is of, like, a perfectionist mindset, “I have to say yes so that I look perfect, and then I’m going to stall and stall and stall in this until it is perfect.”

And so, I think, sometimes, just by recognizing what’s happening in that moment can bring a little bit of self-aware so you can pause, in that way when your leader comes to you, and says, “Hey, can you take on this massive project?” or when you think about continuing to do the things instead of delegating, it’s like, “Wait a minute. Why am I hanging onto this project? Why do I feel that I’m the only one that can do this?”

I know for me, personally, capability mindset was a big thing, “If I delegate this and I delegate all this work, people are going to think I’m not capable, and that’s going to show up in my performance review, and my manager is going to be upset, and then I’m going to get fired,” we go down the whole spiral. So, maybe just really think about what is that mindset that keeps you saying yes, and then ask yourself, “Could the opposite actually be just as true?”

I know one of the things that I learned in my own life, and I know my clients have learned, is that sometimes when I say yes to too much, people actually start to question my capability. Why? Because I’ve said yes to too much. My quality suffers. I turn stuff in late. I don’t get back to people when I promised them. And so, now all my fears of looking incapable have come true.

And so, I think that would be the first place that I would really start is just to go, and we’re going to be like, “Why am I keeping this? Why am I taking this on? Why am I saying yes when I should be delegating and coaching others?” And so, something to take a look at.

Pete Mockaitis

That’s powerful. And it’s funny, when you said when you say yes too much, people’s perception of your capability declines. And where I thought you were going to go with is if there’s a restaurant that has everything in the buffet, like, “Oh, we got pizza, and French fries, and, oh, burgers, and sushi, and Lomi,” it’s like, “Hmm, yeah, I don’t know if you’re actually capable of making all these items well. I actually sort of have less faith in this restaurant as being able to do that.”

So, is that also a phenomenon that happens in the human work perception of each other’s skills domain? I imagine it would. What’s your experience?

Kelli Thompson

Oh, absolutely. So, I often call this rust-out. It’s a type of burnout. And so, you’re right. What can happen? “Because I’m people-pleasing, or I want people to see that I’m capable and responsible so I’m going to say yes to all the things. And now, all of a sudden, I’m running a project, and I’m quasi-managing a sales ops team, and, oh, yeah, why don’t you add in a little bit of training team to that or HR,” right? You have all of these things on the buffet. So, you’re just very mediocre at all of them.

And one of the things that I’ve noticed, and I even notice this for me, personally, especially in running my business because you kind of have to do the buffet of all the things, is those create a ton of energy leaks because my hunch is, and I work on this with my clients, there’s something that probably just totally ignites your energy.

Same with you, Pete, right? You probably do a podcast because you geek out, and it’s exciting, and people know you for it, and every time you come, you’re like, “Yes, this is going to be so fun. We’re going to have a great conversation.” That’s the type of energy that you want to bring into your work because it builds your brand as a leader, is you become known for something.

And so, when you start saying yes to all of these things that are outside your genius zone, at least in my own experience, I face a lot of what I call energy leaks. I was spending my time and energy on things that absolutely drained my energy. And that sort of energy drain creates rust-out. And I call rust-out as not using your talents. You feel rusty, you feel tired, and it’s actually a type of burnout.

And so, I love that you brought up this restaurant that offers too many things on the menu because they’re not known for anything, they’re not doing that one thing that they can do in their genius zone and offer excellently so they become known all over town as the place to go for that thing. And I don’t think leaders are any different. I think it’s so important to find that genius zone. What is it that you’ve been put on this Earth to do? Where do you make the biggest impact for your organization, drive their most revenue, save the most money? And how do you delegate everything that isn’t that?

Because my hunch is, if you’re doing work that’s not in your genius zone, you are robbing the people around you and below you of doing work in their genius zone. I can’t work in a pivot table. But you know what, I’ve got somebody on my team that excel in pivot tables, and numbers is their genius zone. Why would I rob them of that and do it in a mediocre way that just burns me out at the end of the day?

Pete Mockaitis

That is beautiful. And it’s so true in terms of, I think, we can all think of tasks that, really, we’re fired up to do, and tasks that we really, really, really dread doing, and then afterwards we just feel not great.

I also like what you had to say with regards to when you delegate, mistakes are to be expected. And this brings me back to one of my favorite conversations, Episode 528 with Aaron Levy, is that we have an expectation of iteration on certain things, and other things we don’t, and that’s really intriguing. It’s that if you look at that where you have it.

And it’s funny, I’ve been working with a composer to redo the music here – Shoutout to Breakmaster Cylinder – and it’s been really cool how we’ve been going through a lot of iterations, and I don’t mind. I actually really appreciate Breakmaster Cylinder for going through that with me, I appreciate that patience, they’re like, “Hey, here’s the eighth version. Tell me what you think about these things.”

And yet there are other times in which if it doesn’t come back perfect the first time, I’m really annoyed and irritated, and so I’m like, “What’s that about?” I think it has more to do with me than the person who is sending me something. And I think that’s just an intriguing area to explore within our own psyches, is, “Where do we expect mistakes and iterations? And where do we not? And why? And is it fair?” Can you help us sift through a little bit of this mess, Kelli?

Kelli Thompson

Yeah. So, I learned this lesson the hard way, as all hard things are learned. First, when I switched jobs, when I switched careers, and switched industries. And the second time I learned it was when I launched my own business. And so, I remember switching, I moved from banking and I went into, like, a healthcare tech startup.

And in my first 90 days, and I see this a lot with my clients, too, I think there’s this expectation, like, “I’m going to go in, and I’m going to knock their socks off, and I’m going to do all the things and achieve all the results in 90 days or less,” and it doesn’t happen that way. And, in fact, a lot of times you kind of push people the wrong way. People are like, “Gosh, who’s this person coming in and pushing their agenda?”

I had to learn a different way. I had to learn that, actually, your first 90 days should be about learning, “How much can you learn? How much can you ask? How curious can you be?” And when I was working for that tech startup, I had a gift that I didn’t I was going to give me a reading The Lean Startup.

Pete Mockaitis

So good. Eric Ries. Shoutout in the show notes. Link it.

Kelli Thompson

It’s so good. And if you don’t have time to read it, just watch the YouTube summary. You’re going to get everything you need. When I started my own business, I totally had a, “If I’m going to launch this, it better give me all the results I want.” But, thank goodness, I had read that book because I had to change my mindset, that when we try something, when we test something, when we delegate something, our goal should not be results. Our goal should not always be revenue, or perfection, or excellence. Our goal should be learning.

Because if we can go in with that curious, iterative, experimenter’s mindset, Pete, it’s the only reason I’m still in business five years from today, and I haven’t totally burnt myself out, or had unrealistic expectations. But it’s just way more fun. It is just so much more fun to be, like, “I’m going to just test this and just see what happens, see how the world responds to it.” Like, when your only job is curiosity and learning, it is so much more fun. It is so much more freeing.

Like, I know so many people who beat themselves up and it does, it causes depression, burnout when they launch something, and they expect it’s going to be perfect on that first iteration. Like, what a pressure to put yourself under as a leader, and what pressure to put people under us. So, I just find, personally, it is way more fun, and it is so much easier to be a leader for the long game, or be in a business like mine for the long game, when you are just thinking about iterating, and testing, and learning, and just seeing what the world gives back to you.

Pete Mockaitis

It’s so true. And I recently did a keynote speech to a bunch of creators, and it was really fun. And I sort of shared, “Hey, here’s ten of my creations, from books to podcast, to whatever, and you’re going to vote in advance. Was it a hit or was it a dud? And then I will tell you afterwards, and then what lessons I learned.” And so, it’s kind of a fun format we did.

And it was intriguing that, as I took this stroll through memory lane, the majority of the things I created were a dud, particularly the first time around, and then I took some iteration, or you scrap it, like you learn something. And one of the biggest lessons learned is just about sort of validating a concept before you build it. There’s some more Lean Startup action for you.

But what was really cool, some of the audience – shoutout to Jonathan Blevins – said, “You know, this was so encouraging because I’m embarking on this thing, and I put all this pressure on myself, like, this really has to succeed, it really has to succeed. But, no, it could fail and that can be fine.” And it really can.

And so, I loved what you said, in that world of delegating, is you want to give people those opportunities where they can fail and it can be fine because you’ve got some buffer in the deadline, you got a review step before it reaches the super CEO, or the clients who have a huge account with you, or whatever. Like, one way or another, it’s okay to fail, and, in fact, it might even be enjoyable, in so far as you come up with some new learnings and insights and aha-s along the way.

Can you give us some more practical tactical approaches for setting up that kind of safe delegating environmental vibe?

Kelli Thompson

Yeah. So, let me do it from two sides here. Side number one, I just want to continue to reiterate, delegate when the stakes are low. Okay, so let me give you an example from my own life. I didn’t go out and write my book, Closing the Confidence Gap, because it was the first time I’d ever talked about those concepts. Like, “No, we’re not going to go and put that out in a book.”

That book came from years of conversations, curiosity, asking questions, talking to people, and, quite frankly, putting information out. Like, I love sharing content on LinkedIn. I think it’s fun. It’s a good place to iterate and test, “I’m going to share this idea and see if people react to it.” And you know what, the more kind of people engage and react, I’m like, “Okay, I might be onto something. I can expand this and grow it.”

And sometimes, I’ll put stuff out and it is a dud. And so then, I have to ask myself, “Okay, was it tone? Was it too much? Was it too long? Is this idea not resonating right?” It’s really like a lab. And so, I wrote the book through lots and lots and lots of iteration and testing in low-stakes environments. Like, LinkedIn is a low-stakes environment to test ideas. But then we refine those ideas with people and with audiences, and I might share them with a small group, and then it gets into a book.

So, I want you to think about that at work, how we are constantly testing low-stakes environment where we can learn and it feels fun to learn, but I want to flip this and I want to put it also from the person who’s, like, “But, Kelli, I am not a manager. I’m awesome at my job. And because I’m awesome at my job, guess what, everybody wants me to do all the things.”

I want to share with you a tactic that actually my business manager did to me just about a month ago, because, as leaders, I just want to normalize, sometimes we get really excited about things. We read things, and we’re like, “Oh, I’m going to have my team work on this right away,” and we forget everything that we delegated to them the last three months.

So, that was me. I got all jazzed about an idea. I think it was some sort of competitive analysis, and I emailed my business manager, I said, “Hey, Kristen, I just thought about this, and we should do this this week.” And she so beautifully said, “Kelli, here are the three priorities that you gave me in the last month to work on for the business. Would you like me to stop one of these priorities so that you can focus on this one that you came up with today?” And, of course, she was very nice, she was very tactical, and I laughed, I was like, “Well, she’s read my book, and she used my technique on me.”

Because I think, sometimes, we forget, as leaders, what we’ve told people, what people are working on that maybe we forgot to tell them to stop doing, we’re like, “Oh, I forgot to tell them that’s not a priority anymore.” So, I think if you’re an individual contributor who’s awesome at your job, and you don’t want to be burnt out, just have a very intelligent conversation with your leader, and say, “I love that idea. Here’s the three things I’m working on this week because you said they were a priority, and they’re due by the 15th of the month. Is this still the case? Is this still a priority? Or, would you want me to pull one of these off the list so that I can put that one on?”

Like, let’s just have a priorities conversation because, that way, we’re not getting overworked, we’re not getting overloaded. And for somebody who has no one to delegate to, I think it’s a good way to manage up some of those delegation opportunities.

Pete Mockaitis

Beautiful. And tell me, when you’re engaged in some of the coaching, the follow-up, the accountability, the hard conversations, do you have any top do’s or don’ts or favorite scripts you like to use in the course of these conversations?

Kelli Thompson

I like to think of the four P’s. So, when you’re delegating something, talk about the purpose, “Why are we doing this? Why am I asking you to do this? Like, what is the bigger picture?” The second thing that I want folks to focus on is the second P, which is people, “Who is involved?” And when you think about people, “Who are the decision-makers? Who needs to be consulted in your work? And who just needs to be informed?”

And so, that’s a really good conversation to have when you’re delegating something because, then, you can say, “Who is the decision-maker here? Is it you, Pete? Or, is it still me? Do you still need to bring things to me? Or, are you capable of making all the decisions about this project? Who do you need to consult? What stakeholders do you need to talk to before you move forward on any progress? And then when you made these decisions, or you’re doing this work, who do you need to keep informed?”

The third thing is the process. So, I think this is a good conversation to have to say, “Okay, here is where, perhaps, you need to follow some standardized processes.” I used to work in banking, so there were just some rules we had to follow, like, “Hey, here are some rules you have to follow here to get this done, but here’s where you can have leeway.” I think it’s great. Instead of just saying, “Hey, do whatever you want.” I think that can cause a lot of panic in folks. So, let’s communicate what processes or systems do we need to follow here but where you can have a little bit of creativity.

And then the last P is performance. I see people miss this one all the time. I struggle with this one. But be specific about what great outcomes look like, meaning, “What does success look like in this project? Are there ratios we’re trying to achieve? Is there a certain revenue number we’re trying to achieve? Is it a certain number of signups, or money saved, or risks reduced?” Whatever that is, but be specific so that you can communicate to this person.

And I think about, like in my own team, when I’m talking, my business manager helped me implement a customer relationship management system. And so, when I delegated that to her, I said, “We will know we have been successful in choosing the right system because it will do, A, B, and C.” Like, be clear about that so that people aren’t just assuming that they know what the results look like, but we actually have a conversation about what looks like success.

Pete Mockaitis

That’s lovely. Well, Kelli, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Kelli Thompson

I would say, in terms of delegations, I think sometimes, we do, we feel it’s hard. We feel uncomfortable Sometimes we feel guilty. It’s hard sometimes watching other people struggle. It truly is because it evokes feelings in them and in us because sitting in discomfort is not something that we, as humans, enjoy.

But I would really just encourage you just to pause one moment longer. When you’re watching somebody struggle, when you’re watching your child try to clean the living room or use the vacuum, before you jump in, can you pause just one moment longer to allow them to work through that discomfort because that’s where all the learning happens?

Pete Mockaitis

Thank you. Well, now could you share a favorite quote, something you find inspiring?

Kelli Thompson

Because I love to play the long game. I’ve been really reciting this quote back to myself, which is, “Consistency isn’t sexy but it works. Just showing up every day, playing the long game keeps you from burning out.”

Pete Mockaitis

And a favorite study or experiment or bit of research?

Kelli Thompson

So, every year, I love the McKinsey and LeanIn Women in the Workplace Report. It comes out every year, usually November-ish of every year. And the one I’ve especially been focusing on is this, is that first promotion that happens. And so, what they find is that the talent pipeline breaks down because, for every 100 men that are promoted, 87 women are promoted. And as those job roles continue to accelerate in the organization to the C-suite, it gets less and less and less and less.

Pete Mockaitis

Okay. And a favorite book?

Kelli Thompson

My favorite fiction book I read in the last year was Lessons in Chemistry by Bonnie Garmus. It is fiction but it does read like nonfiction when it talks about, again, women’s role in the workplace in which it takes place. But the book I waited way too long to read was, Never Split the Difference by Chriss Voss.

Pete Mockaitis
Oh, yeah, we had him on the show.

Kelli Thompson

Yes. And so, I won’t give too many spoilers but I will say that that is not a negotiation book. It is an emotional intelligence and empathy book, and I highly recommend all leaders read it.

Pete Mockaitis

And how about a favorite tool, something you use to be awesome at your job?

Kelli Thompson

I don’t know what I’d do without Calendly. It makes everything so easy, so much less back-and-forth.

Pete Mockaitis

And a favorite habit?

Kelli Thompson

My favorite habit is to lift weights almost every morning.

Pete Mockaitis

And is there a key nugget you share, something that really connects and resonates with folks; they quote it back to you often?

Kelli Thompson

“Confidence is a side effect of taking action.” I think, all too often, we wait until we feel confident to take action, but it’s after we take the action that we actually feel the confidence.

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Kelli Thompson

You can go to my website, www.KelliRaeThompson.com. I’m Kelli with an I, and then R-A-E. The two places I hang out on social are LinkedIn. So, find me at Kelli Thompson, or Instagram @kelliraethompson.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Kelli Thompson
I would say find that one thing, one tiny thing, even if it you don’t manage people, I bet you can do it in your personal life. What’s one low-stakes item that is draining your energy that you can delegate, either to your children, to an outside company, or to somebody on your team?

Pete Mockaitis

Beautiful. Well, thank you, Kelli. I wish you many successful delegations.

Kelli Thompson

Awesome. Thank you.

REBROADCAST: 357: The Six Morning Habits of High Performers with Hal Elrod

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Hal Elrod says: "Be at peace with where you are and take steps every day to get where you want to go."

Miracle Morning author Hal Elrod condensed the six habits of the most successful people in history into the SAVERS acronym and describes how they changed his life—and how they can change yours, too.

You’ll Learn:

  1. Approaches for silence that generate new ideas
  2. How NOT to do affirmations
  3. The impact of tiny amounts of exercise

About Hal

He is one of the highest rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries.

Items Mentioned in this Show:

Thank you, Sponsors!

  • UpliftDesk.com. Build your dream workstation and get 5% off with promo code AWESOME

Hal Elrod Interview Transcript

Pete Mockaitis
Hal, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Hal Elrod
Pete, I’m feeling awesome at my job of being a podcast guest right now, so ….

Pete Mockaitis
Cool, well you’re off to a great start with the enthusiasm.

Hal Elrod
You got it.

Pete Mockaitis
I also hear that you’re enthusiastic about UFC. What’s the story here?

Hal Elrod
Yeah, it’s kind of funny because I’m the most non-violent UFC fan I think that there is. For those that don’t know, UFC is Ultimate Fighting Championship. If I would have ever turned on the TV and saw two guys fighting, I don’t think I ever would have gotten pulled in.

In 2004 I think it was, I just turned on the TV on Spike TV and the reality show The Ultimate Fighter, which for those of you who don’t know, this is actually how the UFC turned – they were a failing company and they turned themselves around by putting fighters in a reality show.

It was like the Real World meets UFC fighting, where fighters lived in a house together for six weeks and they competed in a tournament, where they’re fighting each other and they’re sharing rooms with each other. I got really connected to the storyline of the fighters. Then I actually cared about what they were going to do. Then fast forward, I’ve been a fan now for gosh, 13 years or so.

Now it’s just two people that are – the people that compete in the UFC, they have to master seven or eight different fighting disciplines. There’s no other sport – in basketball, you just master basketball. In UFC, it’s you’ve got to be proficient, not proficient, you’ve got to be excellent in wrestling, and excellent in jiu-jitsu, and excellent at karate, and excellent at boxing, and excellent at all these different styles.

Pete Mockaitis
I don’t think I’ve ever actually watched a full hour of UFC programming before. I’m impressed by what these athletes do. They are fit – in great shape. I just hurt watching it, so I think I turn away. It’s like, “Ow,” then I find something else.

These athletes – you literally at the top level, in the UFC essentially, you’ve got to be as good as Michael Jordan at basketball and while you’re as good as Jordan at basketball, you have to as good as Tiger Woods at golf and – these guys train, they’ll train – they’re basically train 12 hours a day, 6 to 12 hours a day. They’re training – Monday they do wrestling for 3 hours, then they do boxing for 3 hours. Then Tuesday – it’s just crazy to have to train not just one sport, but 7 or 8.

Pete Mockaitis
That is why their physiques are striking. It’s like that person is among the fittest that I’ve beheld.

Hal Elrod
And their cardio, to compete at that level and do that.

Yeah, the funny part is I’m non-violent. A lot of times in a match it will get too violent for me. I love the sport. I love the storyline. I appreciate the athletes, but yeah, when it gets bloody and stuff, which it does sometimes, I’m like, “Ah, ….” It’s funny, I’m a huge fan, but I don’t like when they hurt each other.

Pete Mockaitis
Oh, that’s good. It’s funny, that’s sort of like – that’s kind of one of your things is you are such a positive guy and talking about sort of potential and possibility and how to unlock that largely in terms of getting the momentum going through morning routines. I’d love it if you could give us maybe the short version of your incredible story about how you got into morning routines to become such a believer. What happened in your life that sparked this?

Hal Elrod
Yeah, I usually frame the story by saying I’ve had a few rock bottoms in my life. Those kind of, each one was the catalyst for a different component of my life’s work today.

Let me start by just saying to define a rock bottom, it’s something that we’ve all had. In fact many of them will have more of them. I define a rock bottom as simply a moment in time, moment in your life, a moment in adversity that is beyond what you’ve experienced before.

I don’t compare one person’s rock bottom to another and say, “Well, mine’s worse than yours or yours is worse than hers.” It’s relative to who you are at any given moment in time.

When I was in elementary school and my girlfriend broke up with me, we had been going out for two weeks that was a rock bottom for me. I was heartbroken. I couldn’t imagine going to school any more, like life was over relative to who I was at the time.

The major rock bottoms I had when I was 19 years old I was one of the top sales reps for Cutco Cutlery. I never considered myself a salesperson but a buddy got me into – “Give this a chance.” I’m like, “Eh, I’ll try it just to get you off my back.” Ten days into the career I broke the company record. That sent me on a path of oh, maybe I’m not this mediocre person I’ve been my whole life. Maybe I can do something extraordinary. I went on to break all these records.

A year and a half into the company that I was working with then, I was giving a speech at one of their events. After my speech driving home in a brand new Ford Mustang – I had bought my first new car a few weeks prior – I was hit head-on by a drunk driver at 70 to 80 miles per hour. Then my car spun off the drunk driver, another car hit me from the side, directly in my door at 70 miles an hour and instantaneously broke 11 of my bones.

My femur broke in half. My pelvis broke three separate times. My humerus bone behind my bicep broke in half. My elbow was shattered. My eye socket was shattered. Ruptured lung, punctured lung, ruptured spleen, so on and so forth. I actually, clinically, I was dead. I clinically was found dead at the scene. I died for six minutes, was in a coma for six days and was told my doctors that I would never walk again.

Came out of the coma and three weeks later took my first step and went on to fully recover and walk again. That was really – the turning point for me there was – or I decided maybe I’m meant to do more than just stay in sales because I was going to stay with the company forever. I loved the company. I decided I had to do more.

I had always wanted to be a professional keynote speaker, Pete, because I had been speaking at all these conferences for my company. I thought man, I would love to do this for a living. There are these people like Tony Robbins and you see all these – this is what they do. I would love that. It would be like a dream come true.

I had this kind of – I don’t know if you’d call it an epiphany or just a realization – I thought maybe that’s why I’m going through this experience. They say everything happens for a reason, but I’m a firm believer that it’s our responsibility to choose the reasons. It’s not predetermined. It’s not fate. It’s not out of our control.

Something bad could happen, you can say “This happened because life’s unfair and there is no God.” You can find all sorts of reasons why everything happens or you can say what I did, I went, “Maybe I’m supposed to learn from this and grow from this and take this head on so that I can learn how to teach other people to take their adversity head on.” That’s what I did and I launched that into a speaking career.

Then fast forward and kind of bringing it to what led into more morning rituals, in 2008 when the US economy crashed, I crashed with it. I lost over half my coaching clients, I was a coach at the time, half my income in 2008, couldn’t pay my mortgage, I lost my house, I cancelled my gym membership, my body fat percentage tripled in six months. It was just this real six month downward spiral.

A sequence of events led me to go on a run and listen to an audio from Jim Rohn.

Pete Mockaitis
Oh, Jim Rohn. The musical—

Hal Elrod
The great Jim Rohn.

Pete Mockaitis
I love the music in his voice.

Hal Elrod
Yeah, absolutely. Jim Rohn, this is the quote that he said on that run. This quote came to my life faster than I ever thought possible and it really is the catalyst for the Miracle Morning. He said “Your level of success will seldom exceed your level of personal development because success is something you attract by the person you become.”

In that moment I went, I’m not dedicating time every day to my personal development, therefore, I’m not becoming the person that I need to be to create the success that I want in my life. I had this epiphany that I’ve got to go figure out what the world – I’m going to run home and figure out what the world’s most successful people do for their personal development.

I’m going to find the best personal development practice in history of humanity or best known to man and I’m going to do that. And I didn’t know what it was going to be. I ran home and I Googled best personal development practices of millionaires, billionaires, CEOs, Olympians, you name it.

And I had a list of six different practices. They were all timeless. They had all been practiced for centuries. I almost went well, none of these are new. I think we’re really conditioned in our society to look for the new, the new app, the new movie, the new season on Netflix. We want new, new, new. We’re all new.

Pete Mockaitis
And you’ve got to update the app like every month.

Hal Elrod
Yeah, exactly. I almost dismissed these. I was like, ah, these are timeless. It’s almost really silly. When you really translate it you can say these are the practices that the world’s most successful people have been doing for centuries. I want something new. It makes no sense.

The epiphany I finally went, wait a minute. This is what successful people do. I don’t do these. Then the real epiphany was which one of these am I going to do and then I went wait, what if I did all of these.

What if I woke up tomorrow morning an hour earlier, because that was the only time I could figure out in the schedule to add an hour. I was working all day trying to not lose my house, which didn’t work. I lost my house. But I was just trying to stay alive, stay afloat. I didn’t feel like I had any extra time.

Even though I wasn’t a morning person I thought if I want my life to improve, I’ve got to improve. I’ve got to wake up an hour earlier and I’ve got to do one of these six practices. The epiphany was what if I did all of them, what if I woke up tomorrow morning an hour earlier and I did the six most timeless, proven, personal development practices in the history of humanity.

I woke up the next day, I did them. I sucked at all of them. We can talk about what the practices are, but I didn’t know how to do – one is meditation. I didn’t know how to meditate. I didn’t know how to do any of these things really well. I was really terrible at all of them.

But one hour into it my very first day, my very first hour of what is now called the Miracle morning, it didn’t have a name back then, I felt incredible. I felt confident for the first time in six months. I felt energized. I felt motivated. I felt like I had clarity.

The realization is if I start every day like this, where I become a better version of the person I was that went to bed the night before, and I do this consistently day after day after day after day, it is only a matter of time before I become the person that I need to be that can create the success that I want, any level that I want in any and every area of my life.

I thought it would 6 to 12 months; it was less than 2 months that I more than doubled my income. I went from being in the worst shape of my life physically to committing to running a 52-mile ultra-marathon. I had never run more than a mile before. My depression went away within a couple of days. Because my life changed so dramatically and so quickly, I started calling it my Miracle Morning. The rest is history.

Years later I wrote the book and now it’s this worldwide movement with about a half million people from what we can track every day do their miracle morning and the results are really amazing.

Pete Mockaitis
That’s an awesome story. It makes sense in terms of having engaged some of these practices. I love the gumption, okay, I’m going to do all of them. You put this together into a snazzy acronym, SAVERS, standing for these six steps of silence, affirmations, visualization, exercise, reading and scribing, which means writing. I understand you’ve got to make the acronym work, no shame there.

Hal Elrod
It was my wife’s idea for an acronym. I was writing the book one day and I was frustrated. I go “Sweetie, Stephen Covey’s got the 7 Habits of Highly Effective People and Robert Kiyosaki’s got the Cashflow Quadrant. These gurus always create this memorable system.” I said, “I’ve got these six hodgepodge practices and I didn’t invent any of them.”

She goes, “Sweetheart, why don’t you get a – calm down first of all,” because I was all stressed, she goes, “Why don’t you get a thesaurus and see if you can find other words with the same meaning and make an acronym?” The acronym is a huge part of it. She gets all the credit for that.

Pete Mockaitis
That’s good. I guess along with that then, I’d love to dig into each of these practices and just hear a little bit in terms of what it means then the best practice or a pitfall associated with doing it or an optimal dosage or amount of time to do each of these.

I imagine in many ways the answer is it doesn’t really matter, just do something like that and you’re all good. But if there’s some finer points to maximizing, well, hey, you’re the expert. I want to hear them. Let’s dig into silence and then the rest.

Hal Elrod
Here’s what I’ll preface all of this with. I am a very results-oriented person. A lot of these six practices are taught in a way that’s kind of woo-woo, that makes somebody feel good while they do it, but they don’t necessarily see measurable improvements in their life.

And for me that was unacceptable. It was unacceptable in my own practice, but then especially when I wrote the book I thought, I need to make these really practical and actionable and not just fluffy and airy-fairy and woo-woo. I’ll give a tip on each of these in terms of how do you make it kind of practical and results oriented.

The first S in SAVERS stands for silence. I’m actually really – it was originally meditation. I’m really glad that it became silence because some people, their silence is prayer. They might not want to meditate. Or for me it’s actually a combination of both. But meditation is really the crux. It’s the majority of my time in silence.

If you think about it, most of us, we don’t have a lot of time in silence. It’s usually we’re – it’s kind of chaos from the time we get up, then we’re in the car listening to podcasts or the radio, music, something like that. Then we’re at work with people and on phone calls. There’s usually not a lot of time for kind of peaceful, purposeful silence.

Yet that’s when – when we quiet our mind, that’s when our best ideas come. We tap into our inner wisdom. We tap into the wisdom of – if you want to get woo-woo for a second – the universe or higher intelligence, whatever you want to call it, God.

But meditation, the way it’s been taught, people often – they’re taught to clear your mind. Most people, they can’t do that or it’s very challenging and it takes somebody years to get where they can actually do that. Well, for me, I want results. I will use my meditation as a way to set the mindset for the day.

I’ll look at my schedule and I’ll go “Okay, what do I need to accomplish today?” It depends on what’s on the agenda. I just finished writing a new book. When I was working on that book, every day, every morning, I’d meditate before I’d write and I would go, “Man, I need ideas.” I need some content for today. I would set my intention for the meditation.

My intention would often be “Okay, what am I working on? What chapter am I working on today? I need ideas for this chapter.” I would just set that as an intention. Then I would meditate. I would always have my notes app on my phone in front of me with my timer going for ten minutes usually is what I meditate for.

I don’t think there was a single day where I wasn’t flooded six ideas, where I would pause the meditation timer, I’d open up the note tab and I would write an idea. Then I would go back to mediate and then I would just sit there.

Here’s the difference, I wasn’t trying to think. When you force thought, you don’t usually get your best thought. It’s in those moments – that’s why when we’re in the shower, not even thinking about something, we have our best ideas. When we’re falling asleep, not even thinking about something, we have our best ideas.

This is a way to engineer that space for you’re tapping into your genius every single morning so that you bring those ideas and that clarity into your day. That’s one way to meditate.

Another way to do it is sometimes I might have a speech for that day and I go “I need to feel confident. I’m speaking.” I will literally just affirm things while I’m in my meditation. I’ll just affirm things like what did I do today – I chose three statements.

I’ve been having some cognitive challenges because I just went through – I just finished cancer. I beat cancer, but I still have chemotherapy ongoing for maintenance and it really – the effects to your cognitive ability are really damaging. They call it chemo brain. They kind of laugh it off, but it really – it’s a very real thing what it does to your brain. I’ve had a lot of trouble with my memory and this and that.

This morning I just meditated on saying “I am brilliant. My brain is brilliant. My memory is excellent.” I forgot what the third one was. Anyway, the point is use meditation not to remove thought. You can. Sometimes I’ll meditate in that way where I just try to get a state of being really loving and peaceful.

But ultimately I typically will have a specific result that I want to generate internally, either mentally or emotionally, and I will set that intention going into the meditation. I will use the meditation actively to do that. I will think something over and over and over while I deeply feel it in a way that will serve me for the rest of the day. Any questions? Does that make sense?

Pete Mockaitis
Yeah, yeah, I hear you. Can you give us a sample of your internal dialogue of going over and over and over again?

Hal Elrod
Yeah, that was the one today. Here, I’ll bring it up real quick.

This morning I went “My brain is brilliant. My memory is excellent. My heart is pure.” I just affirmed that. What’s interesting is we’re about to get into the A of SAVERS, which is affirmations. But I often will combine the SAVERS.

For example, when I get to the E in SAVERS is exercise, while I’m exercising, I’ll often do the V, which is visualization. I’m then making that mind-body connection and leveraging the power of both simultaneously. I’m also being efficient with time.

“My brain is brilliant. My memory is excellent. My heart is pure.” That is an affirmation, but I will meditate on that affirmation and then kind of get the benefits of both.

Sometimes I will – I have pictures – I’m in the room where I do my Miracle Morning right now. I have pictures of my children, my family, my wife up along the wall. Sometimes I will just look at those pictures and just maybe look at one. I’ll look at my picture of my daughter like I am right now and I’ll just internalize the gratitude and the love that I feel for her. Then I’ll close my eyes and I’ll just meditate on that for a minute or two. Then I’ll go to my son.

Pete Mockaitis
When you say meditate on that, you’re just sort of experiencing that.

Hal Elrod
I’m just feeling it.

Pete Mockaitis
As opposed to letting your mind chatter in any direction.

Hal Elrod
I’m just deeply feeling it.

Pete Mockaitis
Yeah.

Hal Elrod
Yeah, I’m just deeply felling that emotion. Yeah, that experience.

I’ll use meditation a lot. I’m big on gratitude. I’ll often use meditation – I’ll simply take the emotion of gratitude or the experience of gratitude, most people when they experience gratitude, it’s usually at the intellectual level. If you say “What are you grateful for?” they can list things off. They feel it in their head, but there’s a big difference between intellectual gratitude and deep, heart-felt soulful gratitude at the level where it puts you in tears.

I’ll use meditation to try to get there, to try to get to feel that much of an emotion that serves me. Again, the emotion – gratitude is one, it could be confidence, it could be love, it could be whatever.

I do pray. I’m a big believer in the power of prayer. That’s a whole other conversation, but prayer on even the scientific level as well as the spiritual level. A lot of times I’ll use my silence as prayer and I’ll just – for me, it’s very fluid. There is no right or wrong and that’s probably the biggest – here’s the biggest key.

Let me, whether we close with this for this portion, but when it comes to silence, if you’re at all overwhelmed by meditation or anything like that, set a timer on your phone for ten minutes and be in silence for ten minutes, that’s it.

The only way you can fail is if you judge yourself for any part of your experience. If you go, “Oh, I shouldn’t be having these thoughts. Oh, I shouldn’t be thinking. Oh, I shouldn’t be feeling this way. Oh, I shouldn’t have thought of that.” That’s the only way you can fail at silence is to judge your experience. If you just sit there in silence, you cannot help but get value.

Number one, it lowers your cortisol levels. Cortisol is the fear and the stress chemical in your body, the hormone that causes fear, that causes stress. When you sit in silence, it’s scientifically proven – there are over 1,400 scientific studies that prove the benefits of meditation. It’s scientifically proven that when you sit in silence, it lowers your cortisol.

Now, granted, if you are intentionally thinking stressful thoughts, I don’t know that that would achieve that objective. That’s where judging yourself is a stressful thought. But yeah, if you sit in silence, you will lower your stress, you will gain clarity, new insights will come into your mind and you’ll get better with practice.

Your first day in silence is your worst day in silence. Every day that you do it, you’ll stumble upon new levels of consciousness, new ways of feeling, thinking, being that once you grab them, you can then get there quicker, easier, stay there longer. The benefits of spending time in silence will simply be amplified and deepened over time.

Pete Mockaitis
That’s great. Then with silence, what makes it silence is just that you’re not actively reading something, listening to something, tapping away on your phone, you are – or in motion, so you are seated and you may have your eyes closed and you’re just sort of letting your own internal self be the focus.

Hal Elrod
Yeah, exactly. I like to sit up straight. I bought a meditation pillow on Amazon a few months back. That’s been big. There’s something about just having a – it was like 29.99 or something – having a spot that I specifically go to meditate. Because before I got lazy in my meditation where I was doing it on the couch kind of slouched over.

If there’s any wrong way to meditate, really the big one is judging yourself for the experience, thinking that you’re doing it wrong. You’re not. As long as you’re in silence, you’re not doing it wrong. If you have a negative thought, just let it pass and focus on something positive.

But if there’s a wrong way to mediate beyond judging yourself, it is your posture. When you sit slouched over, laying down, your breath slows, you’re not – you want to find the balance between relaxation and alertness, attentiveness. Sitting up straight, sitting tall, breathing deeply, being really alert and aware, but very calm and relaxed, that’s the ideal state for that silence.

Like you said, it just means that there’s no stimuli. There’s no stimuli, where you’re not focused on something. That’s why closing your eyes is good. Now there are ways of meditating where you can have your eyes open. Sometimes I will open my eyes and so I’ll look at the pictures of my family or I’ll look at a beautiful picture of a sunset/sunrise that puts me in a really nice state.

But yeah, everything that you said is correct, just doing – by the way, setting a timer is the other piece I was going to mention. You don’t have to think “How long am I doing it? Am I doing it long enough? Should I do it longer?” Don’t be checking the clock, just have your timer set.

That way you know, “I’m free for ten minutes to not think about anything,” or think about, whatever, “I’m free for ten minutes just to sit here in silence. I’m not going to lose track of time because that timer is going to go off when it’s time for me to get up and do my affirmations or whatever’s next in your Miracle Morning.

Pete Mockaitis
Awesome. Cool. Yeah, let’s talk about the affirmations next in the Miracle Morning. What do you mean by that and what do you not mean by that?

Hal Elrod
I’m biased in that I’m often asked do you have a favorite of the SAVERS and the politically correct answer would be no, they’re all equally important. But the answer is affirmations are my favorite by far.

Affirmations are – first let me just say, I believe they’ve been taught incorrectly or ineffectively I should say by self-help gurus, if you will, for, I don’t know, decades. I don’t know how long. But let me define what an affirmation is then I’ll talk about why they’ve been taught wrong and what I find is the most effective way to do them.

An affirmation is simply a written statement that directs your focus towards something of value. Now, you could write affirmations that were negative, that were not of value. Obviously that’s not an objective of yours. We have written statements that directly focus towards something of value.

The way affirmations have been taught, there are two problems with the way they’ve been taught for decades, I don’t know, centuries, I don’t know how long.

Number one is a form of affirmation that’s essentially lying to yourself, trying to trick yourself into believing something that is not true or is not yet true. For example, let’s say you want to be a millionaire, well, a lot of self-help pioneers have taught, just put the words “I am” in front of whatever you want to be and say that to yourself until you believe it.

You say, “I am a millionaire. I am a millionaire. I am a millionaire.” But we all know the truth. We know our truth. We’re not a millionaire. We want to be millionaire. We say, “I’m a millionaire,” our subconscious or even our conscious mind is going to go “No, you’re not. You’re lying.” Then you’re fighting with reality, which is never ideal. The truth will always prevail.

You go “I am a millionaire,” and your brain goes, “No you’re not. You’re not even close.” You’re like, “Shut up. I’m doing my affirmations.” Number one problem with affirmations the way they’ve been taught is lying to yourself is not optimal.

The second problem with affirmations the way they’ve been taught is that self-help pioneers have taught you to use flowery passive language. We’ll still on the topic of finances. You may have heard this affirmation; it’s very popular, or some variation of this. “I am a money magnet. Money flows to me effortlessly and in abundance.”

A lot of people say that affirmation and they really like it. I believe they like it because it makes them feel good in the moment. They go, “Man, I checked my bank balance this morning and it was negative, so I need some affirmations to make me feel better. I’m a money magnet. Oh, that feels good. Money is flowing to me effortlessly. All of my financial problems will be taken care of by the universe,” or whatever.

It’s like no, that’s not how money works. It’s not effortless. That’s very rare. Go buy a lotto ticket, hope. That’s not going to happen most likely. The way that money is created is by you adding value to the world or to the marketplace and then you’re compensated for that value.

I’ll give you an example of how to use affirmations in a way that is not based in lying to yourself or in this passive language that makes you feel good at the moment, but takes your responsibility away from creating the results that you want. There’s four steps to create affirmations that produce results.

Number one is, affirm what you’re committed to. Don’t say, “I’m a millionaire,” or not even “I want to be a millionaire,” say “I’m committed to becoming a millionaire,” maybe even add a when, “By the time I’m 40 or 50,” or whatever or in the next 12 months or 24 months, or whatever.

Start with number one what am I committed to. It’s a very different when you affirm something you’re committed to versus something that you think you are or want to be that you know you’re not.

The second thing is why is that deeply meaningful. After you affirm what you’re committed to, reinforce, remind yourself, why is that deeply meaningful to you. If you want to become a millionaire, why? Is it because you want to … financial freedom for your family, because you want to buy fancy cars.

Depending on how meaningful it really is, that’s going to determine how much leverage you have over yourself to actually do the things necessary to get you there. That’s number three is affirm what specifically you’re committed to doing that will ensure your success. What are the activities you’re committed to that will ensure your success?

I’m committed to increasing my income to $100,000 a year and saving 50% or whatever. Get very specific on the activities that you’re going to do. When I was in sales I would affirm how many phone calls I was going to be making every day because I knew if I made that number of phone calls, my success was inevitable. I couldn’t fail. The average … would work themselves out if I made my phone calls every day.

Then the fourth part of the affirmation formula is when specifically are you committed to implementing those activities. When are you going to make your phone calls? When are you going to run every day to lose that weight? When are you going to take your significant other out on a date or tell them you love them or write? What and when are you going to – what are the activities and when are you going to do them?

Those four steps: what are you committed to, why is it deeply meaningful to you, what activities are you committed to doing that will ensure your success, then when, specifically, are you committed to doing those activities. Those are the four steps create what I call Miracle Morning affirmations.

Miracle Morning affirmations are practical and they’re result-oriented and they reinforce the commitments that you need to stick to ensure that you achieve the results that you want to achieve in your life.

Pete Mockaitis
I dig. It. Well, we’re having fun here, but I could get perhaps the one-minute version of the visualization, the exercise, the reading and the scribing?

Hal Elrod
Yeah, I’m long-winded, so thank you for setting me up. I appreciate that.

Visualization, here’s what I’ll say two things on it. Number one is the world’s best athletes, almost all of them use visualization including UFC fighters. There’s a reason for that. It’s they visualize themselves performing optimally and achieving their goals so that they go there mentally and emotionally before they ever step on the court or before they ever open the book or before they ever write.

They’ve already gone there in their mind, so when it’s real time, when it’s game time, when it’s practice time, it’s that much easier to go there.

The other thing I’ll say on visualization is don’t just visualize the end result, visualize – in fact, more important, visualize the activity. See yourself getting on the phone to make those calls. See yourself opening your computer to write those words that’s going to make that into a book. See yourself going to the gym or lacing up your running shoes and heading out your front door, especially if you don’t feel like it or you don’t like doing those things.

See yourself doing it with a smile on your face in a way that’s appealing. When I was training for my ultra-marathon, I hated running. Every morning I visualized myself enjoying running. Because I did it in the morning in my living room, when it was time to run, I actually had already created this anticipation that I would want to do it. Then I actually felt that when it was time to go for a run. That’s the power in visualization.

Pete Mockaitis
That’s great. Now when you say visualize yourself, I’m thinking almost like dreams. Sometimes they’re first person, sometimes they’re third person. Do you visualize, like you’re seeing yourself from a third-person vantage point putting on the shoes?

Hal Elrod
You can do both, but I usually do yeah, first person and then – or no, third person, where I see myself from the outside. I see myself like I’m watching a movie of myself. Part of that movie will involve me looking in the mirror usually. That’s part of it almost always.

Pete Mockaitis
The dramatic montage music.

Hal Elrod
Yeah, exactly, exactly. Yeah, feel free to play the music. Literally play that music on your phone while you’re doing the visualization. A lot of people do that.

The E is for exercise. Here’s what I’ll say is that if you like to – if you don’t exercise at all, this applies to you. If you exercise – if you already go, “Dude, I go to the gym after work or on my lunch break or I like to run in the evenings. It’s my-“ this still applies to you and here’s why.

I’m not telling you that you need to switch your gym time to the morning, what I’m telling you is that the benefits of exercising in the morning even for 60 seconds, if you’re sitting on the couch going, “I know I should – I don’t have any energy. I’m so tired,” stand up and do 60 seconds of jumping jacks.

I promise you at the end of the 60 seconds, you’ll be breathing hard. Your blood will be flowing throughout your lymph system. Your brain – the oxygen, your cells will be oxygenated. You’ll feel ten times more awake than you did before you did those 60 seconds of jumping jacks.

I in the morning usually do stretching followed by a seven minute workout. That’s an app on the phone. It’s also on YouTube. It’s totally free. I highly recommend it. It’s a full body workout in seven minutes. It’s fast-paced, so you get cardio as well as strength training, as well as stretching and flexibility. That’s what I recommend in the morning, just a little bit of exercise and –

Pete Mockaitis
What’s the video or app called? The seven-minute thing?

Hal Elrod
7 Minute Workout, number 7 Minute Workout.

Pete Mockaitis
It’s just called 7 Minute Workout. Okay, that’s easy.

Hal Elrod
Yeah, it’s phenomenal. There’s a few different apps. I use the free version. Then the – actually although I subscribe to the monthly version to open up all the different exercises and different workouts and this and that.

But the R is for reading. I don’t need to say much on this is that we’re all, every single one of us is one book away, whatever topic we want to improve in our life, we’re one book away from learning everything that we need to learn to improve that area of our life.

You want to be happy? There’s a book on that. In fact, there’s hundreds. What to have an amazing marriage? There’s a book on that. In fact, there’s hundreds. Do you want to be a millionaire or be wealthy and financially free? There’s hundreds of books on that.

In fact, so I just made a documentary called The Miracle Morning. It reveals the morning rituals of some of the world’s most successful people. In that is world-class entrepreneur Joe Polish.

He said that, he goes, “When I meet someone and I say ‘What’s the best book you’ve read in the last year?’ and they go, ‘Well, I don’t read. I haven’t read a book.’” He said, “It blows my mind that in places where people have access to books and they know how to read and therefore they have access to everything they need to know to transform anything in their life to be at the most extraordinary level they could be,” he says, “It blows my mind that people aren’t reading every single day.”

Why aren’t you reading every day? It could be five or ten minutes a day. It doesn’t have to be a long time. Think about it, if you read 10 pages a day, that’s 300 pages a month. No, no, let’s say 5 pages a day, that’s 150 pages a month. That’s one self-help book a month, 12 a year. You’re a different person.

You’re separating yourself from 95% of our society and you’re joining the top 5% that reads those books because you’re learning everything you need to transform any area of your life. Any questions on reading and then we can dive into the last one?

Pete Mockaitis
That’s great. No.

Hal Elrod
Okay. The final S is the word scribing. That’s a pretentious word for writing, but I needed an S for the final part of the SAVERS to round out the acronym.

For me, journaling is – this is where goal setting is involved in scribing. That’s under that umbrella. Journaling is what I would – that would be my scribing. I use an app called Five Minute Journal. They also make a hardcover version if you prefer to write by hand. You can also just write freehand on a piece of paper.

The Five Minute Journal, I like it because it’s scientifically researched and it’s very simple and takes five minutes. It’s simply pre-prompted statements or questions. There’s just a few.

In the morning it’s three things I’m grateful for and the three most important things that I need to do today to make today a great day. I don’t know if it’s worded that exact words, but that’s paraphrasing. Of all things on my to-do list, what are the three that will make the biggest difference in my life, my business, etcetera.

Every morning I start by focusing on three things I’m grateful for, which remind me that my life is already amazing. It doesn’t matter what’s going on outside of me if I focus on internally what I have to be grateful for, everything is – there’s always things to feel amazing about. There’s always things to complain about. What we focus on becomes our reality.

I start with gratitude, then I look at my to-do list, I look at my goals, like okay, of the infinite things I could work on today and out of the 20 things that are on my goal and to-do list, what are the three that will make the biggest impact for me right now and move me forward toward my most important goals?

If you think about it, most people we don’t take the time to just get that level of clarity. It only takes a couple of minutes, but it’s a game changer.

Because here’s the problem, most of us are busy. Every day we’re busy. Being busy tricks our brain into thinking we’re being productive. But productive isn’t busy. Productive is busy doing the things that move us toward our biggest goals, our greatest dreams, the life that we truly want to live and the impact we truly want to make.

That simple act of scribing every morning, forcing your brain to clarify it in writing, what are those top three priorities, that is – for me, that’s been a game changer. It’s allowed me to make massive progress on these goals that once were just fantasies that I never even thought – really believed I could accomplish.

Like making a documentary, that was a fantasy. I didn’t know how to do that. Now we just debuted at a film festival. That will come out probably later this year.

A lot of that is because of – it’s all because of the SAVERS. It’s all because of this process reinforcing the beliefs through meditation, through silence, and affirmations, and visualization, and all of these practices all combine to really create optimal physical, mental, emotional, and spiritual kind of capacity every day that will allow you to become the level ten person that you need to be, if you will, on a scale of one to ten, to create the level ten life that you want, that I believe that all of us really deserve.

Pete Mockaitis
That is beautiful. Thank you. Well, Hal, tell me, anything else you want to mention before we shift gears and hear about some of your favorite things?

Hal Elrod
The point is that the SAVERS, any one of them will change your life, but if you implement – try them all for a month. I would say do the 30-day challenge, the Miracle Morning 30-day challenge, do them all for a month, either 5 minutes each for a half an hour total routine or 10 minutes each for an hour routine.

Then you’ll have real experience to go, “Okay, do I want to keep doing all 6 of these?” Maybe only 4 of them really resonated with you. You only want to do 4. Maybe 4. It could be 5. I don’t know. But try them all and see what happens. It’s pretty life changing.

Pete Mockaitis
Awesome. Now could you share with us a favorite book?

Hal Elrod
Favorite book is – well, it’s this book – one of my favorite books is called Vision to Reality. In fact, let me give you two. They’re by the same author. I just got her new book. Vision to Reality is her first – I think it was her first book. Oh no, it’s her second book by Honoree Corder.

Her new book is called Stop Trying so F*cking Hard Live Authentically, Design a Life you Love, and Be Happy. It’s in my hand right now. I’m reading. I’m about halfway through. I am loving this book. She’s a great author. She’s written like 25 books. Her original Vision to Reality has been my favorite for a long time, but I think the new one might surpass that. It’s called Stop Trying so F*cking Hard.

Pete Mockaitis
How about a favorite tool?

Hal Elrod
Favorite tool would be that app I mentioned earlier, the Five Minute Journal app. That’s one of my favorite. I put one picture every day and it allows me to capture my life every day for the past few years that I’ve used it. Reflecting on that is really meaningful.

Pete Mockaitis
And a favorite nugget, something you share that really seems to connect and resonate with folks?

Hal Elrod
The biggest thing is we all usually have this monkey on our back of urgency, like, “Man, I want to be where that guy is or where she is.” “Man, I have all these goals and dreams; I want to be there now.” It creates this feeling of scarcity, where we’re not where we want to be.

What I found, not only in my own life, but studying other people is that any time you find yourself wishing or wanting that you were further along than you are, just realize that when you finally get to the point that you’ve been working so hard for so long, you almost never wish it would have happened any sooner.

Instead, you look back and you see the timing and the journey were perfect. All of the adversity, all of the challenges, it all played a part in you becoming the person that you needed to be to get where you want to go. If you can take that hindsight and bring it into your life now, use that to be at peace.

No matter where you are right now, no matter what’s going on, no matter difficult or whatever is going on, be at peace with where you are, every day, along that journey while you simultaneously maintain a healthy sense of urgency to take action every day to get where you want to go. But don’t get there out of a feeling of stress, and anxiety, and I’m not where I want to be, just embrace where you are.

If you’re alive, you’re perfect. No matter what’s going on around you, all that matters is what’s going on inside you. Be at peace with where you are and take steps every day to get where you want to go.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Hal Elrod
Go to MiracleMorning.com. That’s probably the best place. There’s a bunch of resources there. You can put in your name and email and get the first few chapters of the book for free. You can get – it comes also with an audio training for free on the Miracle Morning, a video training for free. Of course, the book on Amazon you can get the audio book, the paperback, the Kindle. That’s probably the best place to buy it.

Pete Mockaitis
Beautiful. Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Hal Elrod
Yeah, here’s the thing, to be awesome at your job, I think to be awesome at anything, it’s really about who you are as a person. There’s so many components to that. There’s your knowledge, your emotional intelligence, your physical energy, the enthusiasm that you bring. There’s many components to who you are.

To me that’s what the Miracle Morning is. It’s dedicating time every day to become better. Not that there’s anything wrong with you, but we all have unlimited potential as a human being, if you want to get better at your job, become a better version of you, dedicate time to your personal development.

Here’s the thing, it doesn’t have to be in the morning. You can do a miracle evening if you wanted. Just dedicate that time so that every day you become better than you were the day before. You become more knowledgeable, you lower your stress, you increase your belief in yourself, your confidence. All of the things the Miracle Morning does for you, you do that every day and you can’t help but bring a better version of you to work every single day.

Pete Mockaitis
Beautiful. Hal, this has been a real treat. Thanks for unpacking this and giving some finer distinctions. I wish you and the Miracle Morning and documentary and all your up to tons of luck.

Hal Elrod
Pete, man, I appreciate you. Thank you so much for having me on. For those of you listening, I love you. I appreciate you. Thank you for tuning in and please leave a review for Pete on iTunes.

Pete Mockaitis
Oh, thank you.