Russ Laraway reveals how being a great manager is simpler than you think.
You’ll Learn:
- The key to sharing feedback that actually works
- How to get your manager to manage well
- Why you need to “prioritize prioritization” and how to do it
About Russ
Russ has had a diverse 28 year operational management career. He was a Company Commander in the Marine Corps before starting his first company, Pathfinders. From there, Russ went to the Wharton School, and then onto management roles at Google and Twitter. He then co-founded Candor, Inc., along with bestselling author Kim Scott.
Over the last several years, Russ served as the Chief People Officer at Qualtrics, and is now the Chief People Officer for the fast-growing venture capital firm, Goodwater Capital, where he is helping Goodwater and its portfolio companies to empower their people to do great work and be totally psyched while doing it.
Over his career, Russ has managed 700 person teams and $700M businesses — facing a vast array of leadership challenges along the way. He’s the author of the book When They Win, You Win: Being a Great Manager Is Simpler Than You Think.
- Book: When They Win, You Win: Being a Great Manager Is Simpler Than You Think
- Website: www.WhenTheyWinYouWin.com
Resources Mentioned
- Book: A Separate Peace by Jonathan Knowles
- Book: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
- Book: Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock
Thank you, Sponsors!
- Storyworth. Give the fathers in your life something special at StoryWorth.com/awesome
Russ Laraway Interview Transcript
Pete Mockaitis
Russ, welcome to How to be Awesome at Your Job.
Russ Laraway
Thanks a lot for having me, Pete. How are you?
Pete Mockaitis
I’m doing well. How are you?
Russ Laraway
Great. Great. No complaints.
Pete Mockaitis
Beautiful. Well, I’m eager to get into your wisdom. But, first, I think we need to hear a story of a fifth-grade Russ winning a big prize. What’s the story here?
Russ Laraway
Yeah, I was watching cartoons after school one day on one of the UHF channels, which, for those that don’t know, your television, when it didn’t have cable or Roku or Netflix, your television had maybe seven channels. So, I was watching Channel 48 and they said that, “If you could answer the following riddle, you could win a shopping spree at Toys ‘R’ Us.”
And the riddle showed a picture of The Pink Panther. I don’t know if you remember The Pink Panther, and he was ice skating. And the riddle was, “The Pink Panther is skating on a pink blank.” And I was in fifth grade and I figured out that he was skating on a pink rink. I wrote that down, sent it into the TV station. And out of a couple hundred thousand entries, I was one of three kids who won a shopping spree at Toys “R” Us.
Pete Mockaitis
Hundreds of thousands of people got ranked and it didn’t occur to me immediately.
Russ Laraway
Well, I promise you, if you saw the picture, it would’ve been pretty clear, yeah. A couple hundred thousand entries, I don’t know how many of them were correct but there were a couple hundred thousand entries, yeah.
Pete Mockaitis
Well, congratulations. And that was, apparently, pretty memorable for you. Anything that you got there that was a really treasured item in your youth?
Russ Laraway
Oh, yeah, Atari 400. Yeah, I’m super dating myself with this story. But an Atari 400, I was able to get a bunch of games. It was a little weird. You couldn’t just run down an aisle. I think people imagine you can run down an aisle, just have your arm out and just scoop things into a cart. So, I won a one-minute shopping spree. There were two one-minutes and a two-minute. I won one of the one-minutes.
And I actually had to go around beforehand and pre-staged the items that I wanted. And so, we sort of identified an Atari 400 and then I just pulled it off the shelf a little bit, and some of the games and different things. So, I just kind of focused. And you had to get an item and then run back to the starting line with each item. So, you’re doing line win sprints.
And so, that’s how they, I guess, managed the cost a little bit because, in the end, the way I left Toys “R” Us that day was they rang us up, and then Channel 48 paid for the bill. It was like 500 bucks. So, you couldn’t just…the instincts everyone has to optimize a shopping spree, they figured them all out and made sure that I had to identify the things I wanted beforehand.
But the Atari 400, I mean, hours and hours of fun with my friends playing all the games, and that’s when the games were first starting to become higher quality at home, and so it was awesome. It was awesome. Atari was a big part. A big part of my youth.
Pete Mockaitis
Well, knowing what you want in advance is going to be one of our themes here on sort of both sides of the management equation with your latest book here When They Win, You Win: Being a Great Manager Is Simpler Than You Think, and we’re going to talk about how that’s handy for more than just managers, so thank you for that. So, lay it on us, for starters, what’s a particularly surprising or fascinating discovery you’ve made about being a great manager?
Russ Laraway
Yeah, it’s actually that managers are systematically failing and, despite the mountains of content, books, podcasts, articles, they’re not getting any better. And I defend this pretty heavily in the book. And, by the way, I’m confident that your listeners aren’t going to have a lot of disagreement with that idea. Most of them are having actually quite a bad experience with their managers, almost guaranteed.
And so, I had this idea, Pete, hopefully, you’ll indulge me. I have a little fantasy. And the fantasy goes like this. Don’t worry, it’s G-rated. The fantasy goes like this. I get to sit down a few of the luminaries who create content designed to help managers be better at their jobs. I get to sit them down each, one on one, and I ask them a simple question, I say, “How does your stuff, whether it’s your book or your podcast, your article, how does your stuff contribute to making each manager in the world great?’
And then the fantasy continues. They’re going to use a bunch of different words but I suspect they’re going to…
Pete Mockaitis
Synergy, engagement, dah, dah, dah.
Russ Laraway
Yeah. Well, engagement is a really big deal. We can talk about that. It has a very strong relationship with business results, not attrition or retention stuff. That’s a symptom. But, actually, like quota attainment, or earnings per share, or operating margin. All these things have a very strong relationship with the psychological measurements, employee engagement but let’s come to that in a sec.
But you’re right, what I think they’ll say is something like this, “It’s akin to going through a buffet-style lunch line, and you’re at a leisurely pace, you have your tray on the rails there, and you’re moving from left to right, let’s say, and you take a little from one section, maybe we’ll call that the Simon section, and then you move to the next section, maybe the Brene section, I don’t know. And then we go to the next section, and maybe it’s the Kim section and kind of off you go. And then you have on your plate, ideally, a nutritious meal that allows you to solve all of your leadership problems.
The problem I think, though, is for the typical manager, it doesn’t feel at all like a leisurely trip through a buffet-style lunch line. Instead, it feels like they’re hogtied in the center of a middle school cafeteria while a multi-thousand-person food fight is transpiring, like broccoli hits them on the head, mashed potato sliding down their cheek. By the way, worse, even if they are going through that lunch line at a leisurely pace, they’re not choosing the chicken breast and broccoli they need. They’re choosing the cheesecake and cream puffs and chicken fried steak that they want. It’s a process heavily fraught with bias.
And so, I think, practically, the proliferation of content about how to be a great manager is actually confusing managers, and what is missing from the entire corpus, in my opinion, is really the willingness to put the leadership standard you are prescribing, whatever author, podcaster, whatever, up to measurable account. Good leadership should measurably and predictably deliver happier employees at work and better business results. And, ultimately, that’s kind of the book that I wrote, what’s exactly the book that I wrote. Does that help, Pete?
Pete Mockaitis
Got you, yes. Okay, happy employees and better business results. And so, when you say managers are failing, what are the sort of core evidence or proof points that we’re looking to say, “That’s not happening”?
Russ Laraway
Yes. So, I’ll use a little bit of research to make this point. First is that Gallup, this is actually a 2013 study from Gallup. It’s called the State of Global Engagements, and I get to talk to the guy that did this study. His name is Larry Emond. And they found that managers explain 70% of engagement. And what that means is, in very large datasets, when you observe a positive variance from the average in employee engagement, 70% of that variance is explained uniquely by commensurate variance in manager quality.
So, if engagement is higher, managers are better. If engagement is lower, then the average in that spot, managers are worse. And so, even if you want to arbitrarily discount that to 50%, not that we have the credentials to do that, but that still means everything else you’re doing to try to affect employee engagement, this magical measurement from IO psychology that predicts results, everything else is worth less than half of the investments you make in your managers, 70%, less than half is 30%, the remainder.
If we arbitrarily discount it to 50%, I don’t know why, but we just do that, it’s everything else you’re doing is worth half of your investments in your manager. It’s pretty clear, managers are holding the keys. So, in either case, the research finding or our arbitrary discount. But here’s the thing that will kind of blow you away. Global employee engagement is 15%, that’s 15% out of a hundred. In the US, by the way, it’s twice as good and still terrible at 33%.
And so, you just have to put these two data points together. The manager drives employee engagement, and employee engagement is terrible around the world, and it’s pretty obvious that managers are systematically failing.
Pete Mockaitis
Okay, yeah. I hear you. From that data picture, there you have it. So, then what are the primary drivers of the disappointing manager performance?
Russ Laraway
That’s a great question. What, ultimately, we uncovered, and this was sort of a, call it a four-year long project while I was working at a company called Qualtrics. We were able to take a theoretical leadership standard, and really what I mean by that is a set of behaviors, and we were able to determine the degree to which those behaviors affect employee engagement.
And so, how we did that was every quarter, when we measured employee engagement at our company, we also measured something called manager effectiveness. And we did that by asking employees only, not 360, just the employees, the people who do the real work, the people we’re all fighting to attract, develop, and retain, the people who are being led, we asked them if they observed these behaviors from their manager in the last quarter, a specific set of behaviors. It’s about 12 questions we would ask them.
And it turns out, when you ask questions like that in a certain way, you can actually measure, basically, how frequently the managers, and individual managers, are exhibiting the right behaviors. And then once we have that measurement, we can actually just drop it into like a statistical package and correlate it with both engagement and hardcore results, like quota attainment, contract renewal, all these things. So, that’s what we did.
So, a couple of the behaviors that are highly correlated with employee engagement, the mostly highly correlated behavior is actually specific praise for good work. And so, the question might be, “How often does your manager give you specific praise for good work? Very often, often, etc.” And so, we give the manager credit for either one of those top two choices – very often or often – is kind of how you do it.
And so, the reason why that’s a big deal, though, is from a management perspective, it’s not being a cheerleader. A cheerleader is on the sideline, cheerleaders are pompoms, and they say, “Good job.” And I think to people that sounds like praise. It’s actually about coaching. Coaches are on the field or at least on the sidelines. It’s energetic. They’re right there and their entire job is to help people be more successful.
And in the book, I call it continue coaching, which is being very specific and sincere about what people should continue doing so that they have the best chance of repeating the things that are working. So, whether it’s the work products they’re producing, the customer service ticket, or the marketing copy, or the code they’re writing as a software development engineer, that’s the work. And the behaviors, our core values that our companies often define, the behavioral standards. And it turns out, it’s actually really important to be very explicit and clear about what people are doing well because it gives them the best chance to repeat it.
Pete Mockaitis
Okay. So, that sounds sensible. And then when we say very often or often, are those defined in the eyes of the employee being managed?
Russ Laraway
Yes, eyes of the employee being managed.
Pete Mockaitis
They say, “I say that often, not very often, and that’s what we’re running with.”
Russ Laraway
Yeah. Yeah, that’s the most important perspective. And it’s irrelevant if the manager disagrees with the employee. If the manager is like, “Well, I do this all the time.” If you’re not doing it in a way your employees are hearing, then you’re actually not achieving. That’s why it’s so important to only evaluate the manager along these lines from the perspective of the employee.
Pete Mockaitis
Yeah, and the employees, I assume, are genuinely reasonable, like, “Well, no, I mean, I went four hours without you giving me specific praise for my good work. That’s not very often.” Okay, well, that makes sense. Can you share with us a couple more sort of big drivers here?
Russ Laraway
Yeah. The next biggest one is about soliciting feedback from the team. So, it turns out nobody wants to go to work and not be heard. And the idea here is have you ever heard of the HIPPO?
Pete Mockaitis
The highly paid important person?
Russ Laraway
Yeah, highest paid most important person or what I call the most dangerous person in the room. Good companies are trying very hard to limit the degree to which the HIPPO, the highest paid person in the room, the degree to which their perspective ultimately drives the decision or the outcome that we’re trying to get to because that person is usually actually pretty meaningfully disconnected from the facts on the ground, and they’re not usually in any real sense more likely to come up with the best idea. It’s a very wisdom of the crowd kind of idea here.
And so, it turns out that a couple things become true when the manager regularly asks for input from people on the team. First is people feel heard. A big topic today is inclusion. If you want to talk about everyday inclusion, it’s this one sentence, “Every voice is heard including my own.” So, the first thing we do is we now give…this is their team too. It’s not just your team. It’s their team too. So, the first thing we do is give the folks on the team a voice in where we’re headed, what we’re trying to do.
The second practical outcome is the results are better. The research is crystal clear. Diverse perspectives deliver better outcomes. And diverse has a lot of lenses, one of which is making sure every single employee’s voice on the team is heard before we do something important, every single voice is heard when developing our team’s direction. And this gives people a degree of ownership over what the team is trying to do.
And so, Peter Drucker said, I can’t quote it exactly, but one of his landmark kind of insights was that people are far more likely to pursue a course of action enthusiastically when they have had a say in creating it. And so, that’s the idea here, is managers that do a good job of inviting diverse perspectives, inviting challenges to the current state, challenges to their own perspective, challenges to the leadership standard, challenges to how they’re behaving, those teams thrive and those employees tend to be significantly more engaged than the teams where the managers don’t do that.
Pete Mockaitis
Okay. Well, that’s good. Can we hear a third key driver here?
Russ Laraway
Yeah. I’m trying to pick the best one. So, another one that has a very strong relationship with engagement is actually the other side of the first one I mentioned – praise – which is actually improvement coaching. So, praise is about coaching people on what to continue. Improvement coaching is about what to change with one simple idea. It’s not to kick you in the shins, it’s to help you be more successful.
Pete, if you’re the guy like me who starts off this conversation talking about this lunch line metaphor as a way to express the complexity being thrown at the average manager, then you have to be the guy who tries to simplify the job. And I’ve kind of done that work and I’ve come up with a job description that I believe fits every manager in the world from the CEO of Google or IBM, all the way down to the frontline manager at Jersey Mike’s for the sandwich line.
And that is your first obligation is to deliver an aligned result. The word aligned does a ton of work there. But aligned result, meaning the results your team delivers are aligned with what the company is trying to get done. And the second is to enable the success of the people on your team. And success is short term and long term. In the short term, your best tool for enabling their success is coaching, both continue coaching so that they know what to repeat, but also improvement coaching so they know where they can be better.
And, again, you coach on work products, “How could this code have been a little tighter?” “How could the copy have been a little clearer?” “How could you have more efficiently or effectively solved that customer’s problem?” That’s the work. And then the behaviors tend to be things like core values, like transparency, or justice, or one team, “How well did you behave in alignment with our standards?”
And people are always running a little bit afoul of our standards, and it’s okay. Like, we’re not perfect. We’re all humans. And the best managers know that they need to not only offer continue coaching but they also need to offer improvement coaching. And these two things together kind of round out our top three drivers of engagement, and it makes sense because they’re your two best tools for enabling people’s success: coaching them to be better and coaching them to continue the things they’re doing well.
Pete Mockaitis
All right. And so, within this coaching, I would love to hear what are some best and worst practices on both sides of that conversation? I guess one worst practice is just forgetting and not doing anything, but, additionally, what are some top do’s and don’ts to be on the lookout for there?
Russ Laraway
Yeah, let’s start on the continue side. If it’s okay, I want to tell you a little story. Cool. So, I used to coach little league baseball. By the way, if anybody wants to become a better manager in the span of about four months, go coach youth sports. And before our season kicked off, we were impelled actually to go to a seminar by the Positive Coaching Alliance. This is a nonprofit, really good organization, works at the professional, college, high school youth levels.
And this seminar lasted all day. It turned out to be a great use of a Saturday. The Positive Coaching Alliance prescribed five-to-one praise to criticism. Five to one. Now, it’s important, so that’ll be five-to-one continue to improve. What’s important to realize is they didn’t say infinity to one, which is what a lot of people hear when you say five to one, and they didn’t say five to zero, like everyone gets a trophy. It’s five to one.
And so, practically, what I did with this was I started something called the book. It’s a very clever name because it was literally a book, it was a lab book with graph paper, where I would just write down the things the kids did well. It started with being on time to practice. We all know if kids are late to practice, it wasn’t probably the kids’ fault. They don’t have a driver’s license. It’s their parents’ fault. So, we didn’t get on the kids’ too hard for that but we certainly recognized the kids that were on time. It included counting loudly during stretching.
And, by the way, when that gave way to the kids like not really doing their stretches well, we got clear on the standard for a good hamstring stretch, and we wrote that down. And this carries all the way through to fielding a ground ball correctly, “Move your feet. Center the ball on your stance. Get your glove in the dirt. Cover the ball with your throwing hand. Move both hands the fastest line possible to your shoulder. Step with your back foot. Step with your front foot. Fire over to first base. That’s how you field a ground ball and then throw somebody out.”
And so, what I would do is, halfway through practice, or at the time, if I thought the kids were kind of lagging, or they were losing focus, or they weren’t hustling as much, we’d call them in and we’d read from the book. And I’d hold it up like Simba, and sometimes I’d even sing, like, “Nants ingonyama bagithi baba sithi uhm ingonyama,” and they loved it. They were nine, ten, and 11-year-olds. And I would just start reading off what they did well.
Pete Mockaitis
By name.
Russ Laraway
By name, yeah. On time to practice, and then boom, “Miles, Starks, Caden, Jimmy, Tara,” and we’d just kind of go all the way down. And then we do it again at the end, and sometimes I’d reinforce it with a little article on the team website that night. And what’s most interesting about this, I think, is that it’s tempting to think, “Well, that’s just something that works on kids.” But they’re not. They’re just small people. They’re not some unique other thing. They’re just small people.
And the big insight here is for the workplace, to translate this to the workplace, is in order for us…here’s the mistake people make on continue coaching. They say, “Good job.” That is not helpful. That’s what you say to your dog, that’s not what you say to the people you work with. Being specific about what was good is what really counts. That’s what helps people know what is working. And in order to be specific, Pete, you have to be very clear about what the standards are around here. I couldn’t have been specific about fielding the ground ball correctly if I couldn’t communicate the actual standards for fielding a ground ball.
So, that’s the biggest thing people get wrong, and after a while, people just tune you out. You sound like a cheerleader. You don’t sound like a coach when you just say, “Good job. Well done. Way to go, team.” Enthusiasm is fine. It must be accompanied by specifics about exactly what was done well and why it matters.
Pete Mockaitis
Okay. Very good. And so then, it’s interesting, you talk about little people. A question I’m having here is what is too small a thing to provide for continue coaching? Like, you showed up to work. I mean, I love praise and enthusiasm but I just want to make sure how small is too small? Or, like when is it veering into insincere or patronizing? Or, like, “Okay, dude, yes. I’m going to show up to work and I’m going to check my email. I feel weird that you are praising me for this.” I don’t know, where’s the line?
Russ Laraway
Yeah, totally. The answer lies in this five-to-one prescription. I think if we were to start offering continue coaching or praise in the way you just described, I think we very quickly get to like 500-to-one. And so, that’s your guideline and it gives you a feel for what’s too big or too small. But here’s a really simple prescription, and, by the way, you don’t even need to be a manager to use this.
There’s a phrase that is perfect for all of this, “Do you know what I love about…?” That’s the phrase. So, what does that sound like? “Do you know what I love about the way you ran that team meeting?”
Pete Mockaitis
“Do tell, Russ. I’m all ears.”
Russ Laraway
Or, “Do you know what I love about the way you showed up in that team meeting?” “Do you know what I love about the way you created that analysis? I loved the way you put in sensitivity in all the key variables because we don’t know what the future will look like, and that allows us to have an understanding of what the boundaries might be.”
“Do you know what I love about the way you ran that customer meeting today? It was carefully how you listened to their needs and made sure to tailor our message to it.” These are the kinds of things that reinforce for people what they should be doing.
Showing up for work, like things that are table stakes like you described, the kinds of things that if you don’t do, you just sort of get canned. Yeah, let’s stir clear of those. You’re exactly right. They become patronizing. But the thing you have to remember is the people on your teams are doing a lot more well than they’re doing poorly. And my evidence is you’re not walking around firing everybody.
And so, start calling those things out. And if you do things in general terms or unthoughtfully, you’ll run into the risk you just described. If you do things carefully and thoughtfully, you not only help people reinforce what they’re supposed to be doing, but you actually demonstrate that you recognize what they’re doing.
Like, how many times have you heard people say that their boss has no idea what they do? It’s like it’s an illness. But if you are regularly feeding back to people that you saw what they did, liked what they did, and why it matters, they can never hold the perspective that their manager doesn’t know what they do. So, it’s more of those kinds of things.
Pete Mockaitis
Yeah, so you’re a buffoon but you know what they’re doing.
Russ Laraway
Yeah, you can still be a buffoon, right?
Pete Mockaitis
Well, so now you got me thinking about I like how that five-to-one grounds us there in terms of the goods. And I’m sure this is going to vary quite a lot based upon the nature of your relationship with the employees and the work and various spans and layers. But if I’m thinking five-to-one, do you have a sense of the range of like, I don’t know, the daily or weekly volume or monthly volume of coaching? Like, is there an amount that’s too little or too much?
Russ Laraway
Yes, probably the both. And too little is easy. Here comes your sixth month review and you’ve received no coaching at all. That’s too little. I actually think I get this question about too much a lot, and I think it’s actually a phantom problem. I think almost nobody’s at risk of over-praising. I really don’t. I know that in theory or conceptually or before they get into it, like as they listen to this prescription, because I get this question all the time, they believe there’s this big risk of over-praising, and it’s just very unlikely.
But the mental model I’d use, Pete, is so I mentioned six months, it’s perfect. Sixth month reviews happen. How often do you get your teeth cleaned, out of curiosity?
Pete Mockaitis
Not quite every six months but my wife once tweeted, “Getting my husband to go to the dentist is like pulling teeth.”
Russ Laraway
That’s a great tweet.
Pete Mockaitis
So, once or twice a year-ish.
Russ Laraway
Okay. It should be, I think, ideally, it should be four times a year.
Pete Mockaitis
Is that true?
Russ Laraway
That’s how often I go, yeah.
Pete Mockaitis
Wow. Well, the insurance only covers two in the US.
Russ Laraway
Oh, then maybe I’ve got that wrong. Let’s just call it two since that seems to be what we’re both settling in on.
Pete Mockaitis
Gee, Russ.
Russ Laraway
Well, I’m a hyper…I create plaque very, very well. I’m talented at making plaques so I got to go a little more often. But besides the point, it’s a long period of time. How often do you brush and floss, Pete?
Pete Mockaitis
Oh, every day. Well, flossing is not every day but brushing definitely is, and flossing happens…I don’t actually have a good number for you.
Russ Laraway
It’s okay.
Pete Mockaitis
More than I go to the dentist. I floss more than I go to the dentist but not every day, yeah.
Russ Laraway
Yeah, all good. And so, let’s see what happens. That trip that you hate making to the dentist, does it go better or worse if you haven’t brushed and flossed the previous time period?
Pete Mockaitis
Oh, it’s definitely better when you do it. You get less disappointment, judgment, time scraping.
Russ Laraway
Time scraping, which is, we agree, the worst. So, this is the mental model for coaching. You want to be way more on the brushing and flossing cadence, which might be a few times a week. Sometimes if the situation calls for it, we could be in for a couple of days but you’re on the field. Just imagine an athletic coach, if you can. If you watch sports, or if you’ve played sports, or if you’re at least a little familiar with sports, hopefully that covers everybody. The coach, it’s energetic and it’s constant, and it’s both things. It’s how you can be better, what you should continue, that was well done, here’s why.
So, it’s more like brushing and flossing and less like going to get a root canal, which, by the way, the root canal is a practical…it’s on the same evolutionary path if you don’t coach every day. If you don’t brush or floss a day, a root canal…
Pete Mockaitis
It’s coming your way.
Russ Laraway
It’s coming your way. That’s right. PIPS is coming your way.
Pete Mockaitis
Oh, got you. Thank you. So, I like that. So, there is a wide range but this is the ballpark we’re talking about. And I don’t know if you know, it sounds like you do from Qualtrics and your research, like do we know roughly what proportion of managers fall into the camp of near-zero coaching or don’t know what their employees are doing?
Russ Laraway
Yeah, I think at Qualtrics, our managers were very good because, first, we selected them for their leadership disposition not because of their tenure or because they were good individual contributors. So, we had a really positive selection bias that they were at least mentally aligned, if not skillfully aligned, with how we wanted them to lead.
Then we explicitly taught them the leadership standard. So, select, teach. Then we assess them from the perspective of their employees, and then we coach them. So, that’s STAC, select, teach, assess, coach, so we could stack up a bunch of great managers. Our managers actually got measurably better over the four years I was there and we added 500 managers.
So, our managers were, because of a very intentional approach, we knew that they were holding the keys. And we knew as a group of humans at the company, they were holding the keys. And we knew that if they led our people better, they would be more likely to create the circumstances under which people could do great work rather than destroy them.
And so, our data is heavily biased towards strong management, and the company’s engagement was always high 80s, like extremely high. And the company is now, by the way, sixth straight beaten Rays, as a publicly held company. Our managers are creating the circumstances under which people do incredible work that shows up in the company’s results. So, that was Qualtrics and it’s biased in a very positive direction.
Yeah, if global engagement is 15% and in the US it’s 33, still really, really bad, this strongly suggests that the overwhelming majority of managers out there, they’re not actively coaching their teams, they’re not giving praise for good work, they’re not engaged in people’s long-term career aspirations, they’re not crystal clear on exactly what is expected of the people on their team.
They don’t co-develop the team’s direction with the team members. Remember, it’s their team too. And so, I don’t have a number for you, Pete, but I can tell you that the evidence, the engagement evidence strongly suggests most managers aren’t even doing the basics.
Pete Mockaitis
Okay. Well, so then I guess if listeners who are managers, you start doing that, that’d be great. And those who are not yet managers, and they say, “Hey, you’re right, Russ. My manager doesn’t know what I’m doing. I’d like for that to start.” Any pro tips or how to broach that conversation or what could be done for the individual contributor who’s in that spot?
Russ Laraway
Yeah. So, I have a little, a couple prescriptions in the book that I think would work well here. The first one I have is called…I call it coaching the boss. And so, for managers that, for example, don’t proactively ask for input from their teams, recognizing this isn’t really sustainable for anyone, most people don’t like to be in a team where their manager won’t hear them, I created a little prescription for how to proactively surface some feedback to the boss. And, again, usually more.
It’s not hard to tell the boss when they’re doing well. It’s much harder to tell the boss when something on the team, or the boss themselves, is doing poorly. And so, that four-step process is, first is manage your risk. And what I mean by that is if you work for a retaliator, just end of process. You’re done. Like, if they don’t like to hear, if they tend to behave poorly after someone tells them, “Things could be better around here,” just polish up your resume, find a new boss. Life is too short.
But most managers actually aren’t retaliators. And so, the first thing to do is what I call gather your boss’ unique contexts. So, a lot of times an employee is really sure they’re right; and they’re not. They have a valuable perspective that’s actually likely closer to the facts on the ground but being right, possessing truth in the workplace is like a really high bar. Like, my truth is not the truth. It’s the sort of the idea.
And so, instead of going in being sure you’re right, the first step is actually to gather your boss’ unique contexts, which means don’t assume your boss doesn’t know anything about the topic at hand. Instead, assume they know something and then try to pull that out of them. And what you might learn is your boss is not paying attention to this for really good reasons. You might learn that your boss is like really blind to the problem and their sort of lack of attention is unintentional.
And you might learn that they know exactly the nature of the problem and they’re just specifically deprioritizing it for following reasons. You could learn any of those things. But before you go in there, guns a-blazing, sure you’re right, actually go in and find out what your manager knows and how important they think this thing is.
And so, that’s kind of the first step. Well, first step was manage your risk, second is gather your boss’ unique contexts. Now, with their contexts, if you still think it makes sense to share what you see, which is a reasonable thing to conclude, that’s the evaluation you have to make. And so, now you have to make a decision, “Okay, I think I want to share this.”
And I think the third step is ask permission, which might sound like this, “Okay, boss, I think I see things a little bit differently than you do. Are you open to hearing that?” A very large percentage of the time, when presented that way, they will say yes. If they say no, go back to the polish-up-your-resume step and go find another boss because who wants to work for that person? That person is an ass-clown manager, for sure, and our mission here is to rid the world of ass-clown managers. But most managers will say yes and actually mean it.
And now that they’ve said yes, I believe step four is it’s Nike, you just do it. You got to do it. Now, you’ve got an obligation. The team will be better, the manager will be more successful, you are likely to be more successful, and so now you have, I think at this point, you’ve gone through the steps carefully. Now, you have an obligation, I think, to deliver the hard feedback to the manager. But you’ve gone about it in a very high-quality way. You haven’t assumed you’re right, you asked permission, and now it’s time to give the feedback.
So, that’s a way to start a positive cycle with the boss, where maybe your voice will get heard more often. Do that once or twice, maybe the manager starts to come ask you because they know you’ll shoot them straight. Maybe they start to ask other people on the team. You could actually jumpstart a culture of a manager listening to their people by running this process a few times with your manager.
Pete Mockaitis
Inspiring. Thank you. You’ve got a turn-of-a-phrase I must dig into, that’s a bit of a swift transition here, “Ruthless prioritization.” Where does this fit in to being a great contributor and manager? And how do we do it well?
Russ Laraway
Yeah. So, I’m going to guess that a lot of your listeners are kind of high-performing types. And if I may, I’m going to say your listeners are a bunch of Lisa Simpsons.
Pete Mockaitis
Okay, yeah, plays saxophone.
Russ Laraway
Do you know who that is?
Pete Mockaitis
Yeah, The Simpsons. She’s a high achiever in school and her activities.
Russ Laraway
Boom. Lisa Simpson, as you correctly indicated, is bright. She’s polymathic. She’s got a lot of interests. Plays saxophone, like you mentioned, and she’s ambitious. And so, I’m guessing you know your listeners well. You allowed me to know them well before I interviewed. I walked away saying, “That’s a bunch of Lisa Simpsons.” So, that’s one part of this prioritization problem. And I’ll get to the problem in a moment.
The second part is the environments we find ourselves in. I’ve been at large companies and small companies, hyper growth, not that, and what is common in almost every workplace I’ve been in is there’s some chaos. The right hand doesn’t know what the left hand is doing all the time, things are moving very quickly.
Pete, it turns out, when you put Lisa Simpsons into those environments, it creates a prioritization problem. And what I mean by that is you have the kind of people who are interested and capable of doing a lot of things, and an environment that has ostensibly a lot of things to do, and then those Lisa Simpsons might just try to do it all.
And that is a very, very…that’s a fast-track to mediocrity. So, prioritization is an exercise in subtraction, not addition. It is about learning how to say no politely, which I offer a prescription for in the book. You have to say no politely, that’s the key. And I have this little inequality that I offer, which is three is greater than two is greater than four. Now, does that sound right to you?
Pete Mockaitis
Not from a strictly mathematical perspective, but I’m hearing you when it comes to prioritization. Keep going.
Russ Laraway
If you have more than three priorities, you have none, and that’s how I can say three is greater than two is greater than four, and that’s for a day. And for a week, it might be five. I’ll allow five. And so, here’s what this looks like, practically. On Monday, the first thing you should do, before you look at email, before you get involved in any projects, write down the five most important things you need to get done that week given the goals that your OKRs or the goals you have for yourself that quarter.
And then each day, ideally, including Monday, write down the three things you’ve got to get done that day. Three things you’ve got to get done that day. and these things can adjust a little bit. But, again, given the goals you have for yourself that quarter, try to be specific and use that to hold yourself accountable. Your priority list is not a task list. Those are really different ideas. Task lists are not prioritized nearly exclusively.
Constrain to the three most important things you’ve got to get done that day. And it’s okay to check those, “Hey, boss, these are the things I think are most important for me to get done this week. Do you agree?” And then even give your boss maybe a chance to affect that list. Sometimes it’s things, because they’ll change it quite a bit, and maybe they’re right, maybe they’re wrong, but you can negotiate. It’s better to have their buy-in than not.
But that’s what ruthless prioritization is. It’s remembering that if you have more than three, you have none. Prioritization is an exercise in subtraction, not addition. And, ultimately, it’s about learning how to say no politely.
Pete Mockaitis
Okay. And these three things, it’s so funny, I can bundle…I’m a master of bundling things big and small, so if I don’t want to do the hard decision-making of ruthless prioritization, I’d be like, “Oh, podcast stuff is one of my three important things today,” but that’s actually six things underneath there. So, any guidelines in terms of what constitutes a thing or how big or small a thing can or should be in a day?
Russ Laraway
Yeah, actually a really good insight. So, what you just talked about is something that I cover a bit in the book but I pull from another source. A guy named Dr. David Rock who wrote a book called Your Brain at Work. And this guy has got a PhD but what he does is he consumes a lot of research about the brain, and then he smartly applies it to the workplace.
And so, he has a funny phrase called “prioritize prioritizing,” and that sounds silly but it’s actually quite useful. And the reason is because, as you suggested, prioritization is a very prefrontal cortex intensive process, meaning it is very hard work. And if you don’t know, your brain consists of obviously a number of parts, but two main ones. It’s your sort of hindbrain, which is literally in the back. It’s your brain stem, your amygdala, the part that controls emotion and fight-or-flight type responses. It’s strong, it’s old, and it’s efficient at processing glucose and oxygen.
Your prefrontal cortex, really what makes us human, that’s your problem-solving, logic, reason. It’s really small, sadly, for us. It’s weak and it’s relatively new. And it’s weak in terms of processing glucose and oxygen. By the way, they don’t work together. So, if you’ve ever said, “I was so scared I couldn’t think,” that’s a true statement. That’s your hindbrain overwhelming your prefrontal cortex. But, nonetheless, we only have so many repetitions for our prefrontal cortex in a day.
People like Mark Zuckerberg, for example, wears literally the same outfit every day because he takes one decision off the table, and he knows he’s only got so many good decisions, which come from your prefrontal cortex, available to him. Kim Scott who wrote Radical Candor does the same thing. She wears these coral-colored sweaters and blue jeans every single day, with a white T-shirt, to take one decision off the table.
And so, people are inclined to avoid the hard work of thinking about their priorities for a day. And so, David Rocks says, “You actually have to prioritize prioritizing.” So, the first thing to do, before we get into what’s good or what’s bad, is you have to carve…like, I used to carve out time, do not schedule time. I’m an early bird, so I would carve out from 7:00 a.m. to 7:30 a.m. every day to make sure I did this well, and on Mondays for the week and each day.
And, in fact, when we hit the pandemic, my team and I, we set up a process in the Slack bot where at midnight, whatever time zone you’re in, the Slack bot prompted you for your top three priorities for that day. And we would each add them in so we could observe each other’s priorities.
These are meaningful chunks of work. So, podcast stuff, you’re right, would be a bad one but a better example would be maybe last week, on Monday, maybe one of the things you needed to get done was, at least, skim my book in preparation for the interview. That’s a very tangible example. By the way, you know the interview is coming next week, “Russ is going to be on next Thursday, and so I’ve got to, at least, get through this book conceptually, if not in detail.” I’m letting you off the hook because I’m the slowest reader on the planet and I know I couldn’t pull it out in a week.
So, that might be a very specific example. You know you’ve got to interview me. You know you’ve got to prepare. And your number one sort of tool to prepare would be the book. And so, that’s a very specific example, contemplates sort of what you’re trying to get done in the future, and that’s much more tangible. And, by the way, it answers two really important questions, “What?” and “By when?” The “Who?” is implied. An action item in life always answers those three questions, “Who will do what by when?”
If you’re writing your own priorities down, or thinking about your own priorities, the who is implied because it’s you. But what and when should be very clearly implied. And so, this can be a catchall, like podcast stuff is not particularly useful but the specific stuff you got to get done, given the interviews you got coming up the following week or the following month, whatever it is, those specific items, those are the things that you have to prioritize, and don’t do another thing until you’ve knocked those most important things out.
Pete Mockaitis
All right. Thank you. Well, tell me, Russ, anything else you want to make sure to mention before we hear about some of your favorite things?
Russ Laraway
Yeah, I think we covered it. That was a really good interview, Pete. Thank you.
Pete Mockaitis
Well, thank you. All right. Well, how about a favorite quote, something you find inspiring?
Russ Laraway
Yeah, “Success comes when opportunity meets preparation.” And the reason I like this quote is because you’ve heard people that are a little too self-assured, a little too “I’m self-made,” and not really accounting for the advantages they might’ve had in life. On the flipside, you hear people that are excessively humble, like, “Oh, I just got lucky.”
Neither of those people is accurate, I think. I think that, for all of us, it’s important to be aware that our success is really a function of a little bit of luck and a little bit of skill. And you put in the work, you try to develop your skills, you try to be ready, and when those lucky opportunities emerge, you’re a little more ready to seize them. And I think it presents a virtuous cycle.
But this sort of what I hammer with my kids, actually. It’s not your innate smarts. Calvin Coolidge has an incredible long quote on this, “It’s not your innate smarts, it’s not just your talent, it’s not your station in life; it’s your grit, your resilience, and your willingness to put in the work.” And then, in turns out, the more work you put in, sometimes the luckier you get but, still, there’s a lot of luck involved. So, success comes when opportunity meets preparation.
Pete Mockaitis
And a favorite book?
Russ Laraway
Yeah, my favorite book for a long time has been A Separate Peace by Jonathan Knowles. I had to read it in high school, and it really moved me. It’s a dark story set at a private school, and the characters are really phenomenally well-developed archetypes. But, for me, the book, I can’t give it away, but the book shows very clearly consequences for small actions. There’s a moment in the book where there’s a very small action. It’s well-known in literature, it’s when character A jounces the limb, that’s the phrase used, and everything that happens from that point after is really dark and bad.
And I always loved that book because I think it’s important for many reasons. It’s taught in many high schools for a reason. But this notion of the kinds of consequences and accountability that can be huge for even some of the smallest actions, I think, is an important thing to take away. So, yeah, I’ve loved that book for a lot of years. And, I guess, now that I think about it, it’s still my favorite.
Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?
Russ Laraway
Yeah, pretty easy, Pete, www.WhenTheyWinYouWin.com, probably the easiest way to get in touch.
Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Russ Laraway
So, when I was at Google back in 2005, I noticed pretty quickly that we had a lot of really new, really young managers who were, nearly by definition, unskilled because they were new, there wasn’t really a training program, and they were young. We were growing so fast and giving people huge amounts of responsibilities.
And I noticed that even when the managers would fail to exhibit some of the most basic behaviors, that their teams still often delivered. And it occurred to me that the reason for that was that our average talent level at the company was so incredibly strong that they would actually often cover up for the inadequacies of many of the managers.
And I wondered, “Is that replicable? How valuable is it to know what to expect from a manager, or what is expected of your manager, by their manager, and to drive your behaviors even when the manager is not giving you everything you need or want, can you, nonetheless, figure out what is probably expected and deliver in alignment with those things, and almost cover up for your manager’s own inadequacies?”
I think it’s a really interesting framing and there’s lots of places you could go to learn what the kinds of things that might be expected of a manager, like, for example, When They Win, You Win, is a great place I recommend to start. But I think you’re not a victim; you’re a player. Victims are powerless; players are powerful.
And if you’re not getting everything you need from your manager, and you’re feeling like they’re not invested in your success, you can actually kind of take the bull by the horns and change your trajectory with that manager. So, that’s my last call to action.
Pete Mockaitis
All right. Russ, thank you. This has been a treat. I wish you much luck and many wins.
Russ Laraway
Thanks. I really appreciate it, Pete. Back at you.
Very helpful tactics gor leadership and simple to practice. Kudos