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580: How to Stop Overthinking and Become More Decisive with Anne Bogel

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Anne Bogel says: "Any moment you spend overthinking something that doesn't deserve that time, energy, and attention is a minute you can't spend on something that really deserves it."

Anne Bogel discusses how to stop second-guessing yourself and make decision-making easier.

You’ll Learn:

  1. What we lose when we overthink
  2. Telltale signs you’re overthinking
  3. How to stop overthinking in three to eight minutes

About Anne

Anne Bogel is the author of Reading People and I’d Rather Be Reading and creator of the blog Modern Mrs. Darcy and the podcasts What Should I Read Next? and One Great Book. Bogel has been featured in O, the Oprah MagazineReal SimpleBustleRefinery 29The Washington Post and more. Bogel’s popular book lists and reading guides have established her as a tastemaker among readers, authors, and publishers. She lives in Louisville, Kentucky.

Resources mentioned in the show:

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Anne Bogel Interview Transcript

Pete Mockaitis
Indeed. Well, so tell me, you’ve got another book out. It’s about making decisions, and I thought that was kind of meta in a way because your podcast is called What Should I Read Next? which is a decision that you’re making again and again and again. So, maybe to tee it up, could you tell us, how do you, in fact, decide what to read next?

Anne Bogel
Well, this is true about my podcast but I have to tell you, I did not understand the connection between the podcast and the book until I think, I don’t know, a week or two before my first book tour event for this book. And one of my team members said, “Well, the podcast is tailor-made to help people know everything about their reading life, so just talk about how you put together the show and why it works.” And I was like, “It is? Oh, it is, isn’t it?”

Well, the secrets there are go to a trusted source, get a couple of options but not too many, and know that there is always another book because you don’t get all caught up in perfectionism and second-guessing if you know that there’s always going to be another book after the one you finished. Also, as a podcast host, it’s easy not to be like overcome with regret and second-guessing because I know there’s always going to be another episode.

So, if I remember in the shower the next morning, “Oh, now I know the perfect book for that guest that I talked to yesterday, and that ship has sailed, I can’t change my recommendations now,” because every episode I recommend three books live on the fly that I think will be good for the guest based on our conversation. It’s helpful to know, “Well, I could always put that in the newsletter. I could always put that in the bonus episode, or I can always save that for another guest that it just might be perfect for.”

Pete Mockaitis
So, that’s how you’re helping folks with those decisions. Your book is called Don’t Overthink It. So, maybe you could start by telling us, why not overthink it? What’s the problem with the cost associated with, in fact, overthinking it?

Anne Bogel
Oh, well, okay. At the best, it’s a distraction. But, at the worst, I mean, I used to think that this was more a nuisance than a massive huge deal for many people but I’ve really come to believe that overthinking, it always comes with an opportunity cost that isn’t worth paying. Because when you’re spending your life overthinking things, any moment you spend overthinking something that doesn’t deserve that time, energy, and attention is a minute you can’t spend on something that really deserves it.

And when I talk about overthinking, I’m talking about those thoughts that are repetitive, unhealthy, unhelpful. It’s when your brain is working really hard but it’s not taking you anywhere. Nobody wants that. Those thoughts are exhausting. They make you feel miserable. So, just so we know what we’re talking about, and why you really don’t want that in your life.

Pete Mockaitis
Oh, that’s handy. So, you’re defining overthinking perhaps a bit more broadly than some might assume. It’s not just you’re spending too much time on a given decision or a plan of action, but just overthinking in places that don’t need those thoughts at all, eh?

Anne Bogel
I am. Some books about overthinking do restrict it to just rumination, where that word comes from the oh-so-flattering image of a cow chewing its cud, returning to the same food again and again for digestive purposes. But if you’re a person who’s overthinking, thinking about whatever that is over and over again, it doesn’t help you reach a decision. It’s a loop that takes conscious intervention to get out of.

And, yeah, I believe that we’re all happier and healthier, and can spend more of our resources, our time, energy, and attention on the things that really matter when we give decisions and other things in our lives the amount of energy they deserve and not more. I mean, it’s not overthinking if you give something the amount of thought you want it to, even if your choice may look hard to believe for some people.

Like, if you know someone who really genuinely enjoys researching. Oh, wow, Pete, I was about to use a travel analogy. Okay, let’s go for it.

Pete Mockaitis
I’m in.

Anne Bogel
Let’s go for it and hope those days will come again. If you have a friend who really enjoys researching, like, 40 different places they may visit to camp on spring break because that is fun for them, that is part of the adventure, that is part of the experience, that’s not overthinking for them. It might be overthinking for you because that’s not fun for you. That’s perfectionism-driven research looking for just, you know, “I’ll just check one more site, one more site, one more site.” But if you’re giving something the amount of attention you want to, that’s just fine.

Pete Mockaitis
Well, I love that because it really just opens it up a whole lot in that it may indeed be shocking or overwhelming and surprising to some people, when you’re just like, I guess, sort of nerding out and doing what you’re doing. I was thinking recently about, I might do this, I’ve been playing a little bit of Fortnite, the smash hit sensation game which I guess is for 12-year old boys but I play it too.

And I’ve been thinking about, like the trigonometry associated with when you jump out of the Battle Bus and how you might optimize the timing of it so you hit exactly the spot you want to hit as fast as possible. In a way, I mean, it’s just a silly game. I’m never going to go pro and it’s just sort of amusing to be. But I love that definition because it’s like, “Well, no, if I’m having a hoot just figuring that out for the sheer fun of figuring it out, I’m not overthinking it,” versus, if someone who has more fun just playing the game and blasting people away, then they would be overthinking it. It’s very subjective and individual-dependent.

Anne Bogel
Yeah. If you’re enjoying your trig exercising with Fortnite, have at it.

Pete Mockaitis
I dig it. Okay. Cool.

Anne Bogel
Actually, you know what? If you do find yourself caught in an overthinking loop, when your brain is like the hamster on the wheel and you can’t stop talking, it sounds like what you’re describing is a really excellent potential distraction for your mind. It gives it a puzzle to work on that requires a kind of creative mental energy that forces out the things you don’t want to be thinking about. Because all your attention is required to focus on this problem you’ve created for yourself because you enjoy it and because it’s fun.

Pete Mockaitis
Well, that just kind of makes me think it’d be great just to have a list of those at the ready for when you’re caught in a loop, it’s like, “Oh, I need to escape. Oh, here’s my handy list of fun puzzles I can go and solve.” And I find that a little bit even with, I guess there’s research on this, like knitting or crafts. Like, I’ve experienced that when I’m doing that sort of thing, it’s like, “Oh, this is very soothing because my brain is focused on that thing instead of many, many, many thoughts, issues, questions I’m trying to nail down.”

Anne Bogel
Yes. I don’t know if you or someone who turns to stress baking when you’re feeling overwhelmed, but this is a real thing, and it serves the same purpose. If you’re following a recipe for the first time, or one you’re not familiar with, your hands are occupied, your brain is occupied, it’s tactile, and it requires all your concentration, or you’re going to screw it up, so there’s not room for that mental loop to play. Also, it goes, “Did I say the wrong thing? Did I say the wrong thing? Why won’t they call? What’s happening? Why are they running late?” because your brain is completely occupied. You don’t have the bandwidth to entertain those thoughts.

Pete Mockaitis
Okay. I’m digging this. So, overthinking is giving more thought than something deserves. It’s problematic because there is an opportunity cost that you could be spending your time, energy, attention, thinking on something that’s more fun and joyful. Maybe could you help us identify when we’re overthinking faster, in terms of what are sort of the canaries-in-the-coal-mine, the telltale signs, or maybe even just frequent categories of stuff subject to overthought?

Anne Bogel
That’s a great question, and it’s almost hard to give a list because overthinking, more than I realized when I launched into this personal project, is insidious. Like, it’s the river that’s a mile wide and of varying depths for some people. But it’s a good question because the first step to overcome any kind of overthinking is to realize you’re doing it. Because if you don’t realize your behavior is problematic or impacting your life in negative ways, then you wouldn’t even think about changing it. You wouldn’t feel like you had a reason to.

I would say that noticing when you feel tired, noticing when you feel crabby, noticing when you feel stressed about making certain decisions or uncertain moments. Some people, if you ask them, “Are you an overthinker?” they can immediately say, “Oh, my gosh, yes. Like, I was up at 3:00 o’clock in the morning worrying what might happen if…” fill in the blank. I won’t give you any scenarios. The people who do that can certainly come up with them on their own. I know there have been times when I certainly could.

But, also, it may help to review a list of things that are known triggers for a lot of people, even those who don’t typically characterize themselves as constant overthinkers. Relationship is a big one. Work is a big one for a lot of people. Also, money trips up a lot of people who don’t consider themselves to be chronic overthinkers. And we could be talking about tiny purchases, like, “Why would I buy G2s when the big sticks are so much cheaper?” I mean, some people will find themselves paralyzed by these small questions. Ghirardelli instead of Hershey’s.

Pete Mockaitis
Trying to ride on experiences, luxurious and joyful is my answer, Anne.

Anne Bogel
Exactly. Or it could be justifying a splurge, like a nice dinner out, or a vacation that’s outside the bounds of what you would typically spend for a vacation in the summer. These are things that are big triggers for a lot of people.

Pete Mockaitis
Oh, yeah. And now I’m really feeling what you’re saying with regard to how it can be a thief of joy there in terms of if you’re agonizing, or it’s like, “Oh, that seems like such a cool vacation. Oh, but it cost so much money.” So, I think you can just really go back and forth and put yourself in a tough spot which is unpleasant. As opposed to, I guess, if you just knew, “Well, hey, the vacation budget is this, greater than, less than. Okay, I guess we can move on,” or, “This seems like an exceptional opportunity. Hey, spouse, or travel companions, what do we think about shifting some budget from one place to another?” That’s excellent in terms of just the angst, “I’m feeling it,” that can come when you’re doing that.

Anne Bogel
You know what you just did though was you cut out the inclination to maximize that so many people who struggle with overthinking do on a regular basis. Because, sure, if it’s in budget, that’s great. And if it’s not, that’s a problem. But what if you could get a little more for your money? What if you might be like more meaningfully fulfilled if you went to one place or another? Maybe you just really need to stay home I mean, there are so many options to consider that, without having a clear idea of what you want and where you’re going, it’s easy to succumb to.

Also, another big trigger of overthinking in a lot of people is shopping. It doesn’t matter if you’re going to the grocery, or oh, my gosh, if you’re buying jeans, or school supplies for your kids. Any situation where you have to make a lot of decisions really quickly can really take a toll on your mental stamina.

Pete Mockaitis
Yeah. Well, let’s talk about the stamina piece for a bit. So, decision fatigue is a real thing. Can you tell us, what is it and how do we deal with it?

Anne Bogel
Decision fatigue has become quite a buzzword. I find that most people know what this is now but not everybody. We’re talking about that state when your brain is tired from making many decisions, and you simply reached the point where you can’t make any more effectively. And this is because, when it comes to making decisions, we don’t have an endless capacity to do so. We can only handle so many decisions in a day but we make hundreds, if not thousands, of decisions every day depending on what we do.

And so, how we allocate our energy to make those decisions, and how we can structure our lives to make fewer of them, really matters. And if you want to nerd out about this, there’s all kinds of interesting research on everything from kids in the classroom to judges sitting on a court bench.

Pete Mockaitis
Oh, right.

Anne Bogel
Officers making parole decisions that show, oh, you want to be in front of whoever is deciding something on your behalf when they are fresh.

Pete Mockaitis
Absolutely.

Anne Bogel
Because, yeah, if you come at the end of the day, or the last cases before lunch, you are screwed. When people don’t know what to do, they default to the status quo, or they decide nothing at all because it takes less brain power.

Pete Mockaitis
You gotta ring on the stickers when you’re on trial, “Your Honor, would you please…?”

Anne Bogel
If you can’t be on the docket before 8:00, that probably is your next best bet. But, truly, this matters. Like, we don’t want to think we live in a world where the fates of people are determined by where you fall on the docket. But being aware of how these human limitations affect your life, whether you want them to or not, helps you do something about it.

Pete Mockaitis
Okay. So, decision fatigue, it happens. We have a finite capacity to make decisions over the course of the day. It becomes depleted and we’re sleepy. So, what should we do about it? Schedule big decisions for when we’re fresh. Or what are sort of the top practices to address this?

Anne Bogel
That’s a good question. Okay, I’m going to zoom out a little bit. So, I found that when it comes to overthinking, so many of us start by thinking, like, “Okay, I’m standing at the kitchen counter, I’m looking for my friend to pull into the driveway because they’re supposed to be here any minute but they’re running late. Are they in a ditch? Is there something wrong? Do they actually hate me and they’re not coming? What is happening now?”

We think like, “Okay, I need to do something in this moment to fix the problem so it doesn’t happen again.” But, really, so much overthinking doesn’t start in the moment. We lay the foundation by how we treat our bodies. Studies show that we don’t overthink when we’re well-rested. We don’t overthink when we’re peaceful. We overthink when we eat Doritos for dinner, when we’re tired, when we stayed up too late. We overthink when we’re not taking care of our bodies. We overthink when our shoulder hurts because we’ve been sitting hunched over our desk all day.

So, the first thing we can do is really set ourselves up for success by taking care of those really simple boring adult human maintenance things that we know we should do but we don’t always make time for because they don’t seem so productive in the moment. And, Pete, I got to tell you, I was really disappointed to read this research because it’s not fun. Like, it’s not sexy like a good productivity hack is.

Pete Mockaitis
Yeah, it doesn’t get you the clicks on social media.

Anne Bogel
No. No, but…

Pete Mockaitis
Not a weird trick.

Anne Bogel
I don’t know who needs to hear this but, truly, like going to bed when you know you should will make it so much easier to make decisions at 2:00 o’clock tomorrow afternoon.

Pete Mockaitis
Well, I think when it comes to a lot of this, this boring but helpful and true information, I think what helps get me fired up about it, and I talked to this mindfulness thought leader Rasmus Hougaard, and I loved that he brought a lot of sort of numbers and facts and research to bear in terms of like, “Okay, sure enough, there’s a great ROI associated with sort of sitting and breathing and mindfulness practice.”

So, maybe can you share, did you find anything striking with regard to, “Wow, if you spend just a couple of minutes doing this thing, it yields a whole lot of minutes of not overthinking”? In terms of like, when I see huge ROI or bang for the buck, I get excited. And sleep, I just love sleeping, but sometimes I think, “Well…”

Anne Bogel
I don’t.

Pete Mockaitis
I was like, “Well, okay, sure, six hours versus eight hours is going to make a big difference but that’s two whole freaking hours. Is there anything I can do that’ll take me like four minutes that’s going to yield 12 minutes of benefit on the other side?” That’s how I overthink things, Anne. Welcome to my brain.

Anne Bogel
I love that I said I hate that this is true because you can’t hack your way out of it, and now you’re asking for a hack.

Pete Mockaitis
Yeah, that’s what I want.

Anne Bogel
I see what you’re doing. Something that did help me truly was to hear a productivity expert, a friend of mine, Lauran Vanderkam, say, we could point to these studies, but that, “Sleep and exercise truly, they don’t take time, they make time. When you invest the time in getting the sleep you know you need, and stopping to exercise, you think better all day long.”

And she really recommends getting your exercise before 3:00 p.m. for that reason, not that it won’t help you more globally for the long term but on a daily basis your attention is sharper after you exercise. Oh, but after that, that makes me think of a research that shows that if we, this is going to sound like a funny word in this context, if we invest 15 minutes in overthinking, if we’re prone to overthinking, or in worrying, if we’re prone to worrying, and schedule it on our calendars for a certain time each day, and concentrate on getting it all in then, it’s almost like David Allen.

The brain wants a system it can trust. If your brain knows that its overthinking concerns will be heard from 3:45 to 4:00 p.m. every day, your brain is truly more likely to leave you alone the rest of the time because it knows, “3:45, we’re going to hit my issues, the system is in place, we got it handled.” So, it’s possible that consciously, not possible. Studies show that consciously deciding to overthink for those 15 minutes really can ease the burden the rest of the day.

Pete Mockaitis
You know, it’s true and I’ve done that a couple of times. And when I have, I found that it’s almost fun. Like, the worrying or the overthinking is like, “Argh, I’ve been holding it in, and here we go.” It’s just like a frenzy, and it’s sort of enjoyable. Like, for me, sometimes it’s sort of like there’s all these creative thoughts that I really want to go explore and, in some ways, that might not technically qualify for definition because I’m having fun with it. But, nonetheless, they’re distracting from the matter at hand which is more pressing and urgent and important.

And so, when I schedule like sort of creative frenzy thought time, it’s so fun to go there, and it’s so liberating that I don’t feel as much of the thug just knowing I see it visually in color on the calendar. It’s going to land there and it’s fine.

Anne Bogel
Yeah, it’s handled.

Pete Mockaitis
Lovely. All right then, let’s hear some more takes on changing negative thought patterns. How do we go about making that happen?

Anne Bogel
Ooh, okay. Well, again, the first step is to notice they’re happening, but it’s so true. I don’t know your experiences. In my experience, I talked to so many women, friends, or even just blog readers who say, like, “Ugh, I’m just an overthinker. Like, It’s who I am, I’ve always done it,” and they assume there’s nothing they can do about it. But what happens is that we get really good at anything we practice, and so many of us have put in a lot of almost deliberate practice over the years into developing these patterns of overthinking.

And I just want to say for anyone who needs to hear that if you feel like you’re a champion overthinker, yeah, it’s because you’ve been practicing for a long time. But when you practice more positive thought patterns, it’s hard at first but that’s not because you’re not a natural. You weren’t a natural overthinker either. Although it is true that some people are more inclined to overthink than others, but over time, slowly learning how to interrupt those overthinking moments when they happen, and learning to lay a better foundation the rest of the time really can help you train your brain to go in a healthier direction on a regular basis.

Pete Mockaitis
All right. So, we talked a bit about the foundations in terms of like sleep and exercise and nutrition. How do you recommend we execute an interruption in the heat of the moment?

Anne Bogel
So, when you find yourself in an overthinking moment, it may be helpful to think of it as riding out a craving. You don’t have to resist that overthinking moment forever. Like, the typical food craving abates in three to eight minutes. So, if you can give yourself a meaningful distraction for three to eight minutes, then you are likely to be A-Okay for a little while. But the meaningful distraction is important.

Scrolling Instagram on your phone doesn’t count. That’s way too passive. You need to do something that uses different areas of your brain, and demands a lot of your attention. So, for some people they like the combination of working jigsaw puzzles and listening to audiobooks or music at the same time, so your brain is working on two different puzzles. Basically, one is you’re decoding the book and you’re decoding the puzzle.

Tetris is actually a remarkably effective game for those who don’t like Fortnite because it does also fire up your brain in all kinds of different regions. We already talked about stress baking. Exercise is a really effective strategy for a lot of people which combines several different ways to overcome overthinking. But it depends, of course, on what you do.

Somebody who was raving to me recently how trying to do their double-unders with their jump rope was really effective because they had to concentrate to not whack themselves in the knees. But I’m a runner, but if I want to not overthink, I can’t just like run on the loop at the park when nobody is there because it’s easy for my brain to wander. But if I’m running trails, I have to pay attention or I’m going to trip on the tree roots, and that is really distracting. That’s a hardcore distraction because I would have to like change my clothes, and we’re talking about a 45-minute run. But even small things like calling your mom, talking to a friend, can be really helpful, which is three to eight minutes. That’s all you need.

Pete Mockaitis
Excellent. Well, that’s very helpful to know. You can sort of set a timer and then not let it go too long. I’m reminded now of one time I was at a date at a coffee shop, and then this dude showed up, and he sat down with his cup of coffee, his headphones, and his knitting needles, and just went to town. And I just thought it was kind of funny that he chose this time and place in close proximity to us to do that, but it looks like he was onto something. He was taking a strategic break that makes a world of difference with that combo there.

Anne Bogel
Exactly.

Pete Mockaitis
All right. Now, you had a great teaser on the back on the back of your book, and I can’t resist. What are the three things we should do for a healthier thought life?

Anne Bogel
Well, we already talked about how you can set yourself up for success. So much overthinking doesn’t start in the moment. It starts well before that because of the foundation you laid. You know what we didn’t talk about? So, we haven’t talked about perfectionism yet. Like, identifying and consciously thinking of ways to overcome perfectionism is a huge thing for tons of people.

I did not understand the connection between perfectionism and overthinking until just in the past couple of years, and I’ve been living with both for a long time. And, truly, just seeing how they’re linked has really helped me put more overthinking aside because I know perfectionism is unhealthy and that it doesn’t take me to good places. And I know that when I recognize that thought pattern in myself, I need to put it aside, and I, more or less, know how to do that.

But perfectionism, like overthinking, is sneaky. And when I don’t realize that the issue I’m overthinking is driven by perfectionism, I can be looking at the question on the table like it’s completely reasonable. But when I realize, “Anne, you’re being a perfectionist,” like then it’s easy to put it aside. And, Pete, let me give you an example because I find when it’s abstract, you think, “Oh, that sounds great in theory, but what the heck are you talking about?”

I’m thinking about things like figuring out the best way to drive across town during rush hour because you have to do it, because you need to be at that thing. Like, I could make myself crazy trying to figure out, “What if I left earlier? Could we just move the meeting 15 minutes? But is there a better way? What if someone rode with a friend? Could we work this out in a different way?” But realizing, like, “You’re trying to maximize this situation and make it the most efficient it can possibly be,” and it’s not worth the mental gymnastics you’re doing. Like, you’ve not spent more time solving the problem than it would take you to just get in the car and drive. Like, that’s perfectionism, just put it aside. Okay.

Pete Mockaitis
Well, I want to follow up on that. I think that’s excellent in terms of the awareness and the catching of it, and what perfectionism sounds like there. And I think I’ve done that with maybe Amazon.com purchases in terms of, like, “What’s the absolute best plumber’s wrench, or whatever, that I can acquire?” And then you come to realize, “Well, Pete, if you spend half an hour on that, then that far exceeds the cost difference of these wrenches. Like, you can just get them all and see for yourself.”

Anne Bogel
Now, maybe you’re a craftsman who really enjoys looking at all the specs.

Pete Mockaitis
Good point. If that’s fun for you, hey, enjoy it. But if it’s not, yeah, move on.

Anne Bogel
But that wouldn’t be how I would choose to spend my leisure time, which we’re not talking about me. We’re talking about you. Thinking about something like an hourly rate has really helped me make some of those decisions because, oh, my gosh, I hear you. Barnes & Noble has these three-for-two sales if you walk into their store. They’ll have these tables full of paperbacks that are three for the price of two.

And I tell you what, those first two come to me immediately. Like, I know exactly what I want. But then I could spend 20 minutes, like staring at all the books, thinking, “Well, I don’t really love any of these, and, oh.” I mean, retailers are not on your side when it comes to overthinking. The longer you spend looking, the more you buy. I guess they’re not considering that you may just throw up your hands in frustration and leave, Pete.

Pete Mockaitis
I guess not enough of us do that.

Anne Bogel
Clearly not.

Pete Mockaitis
Well, Anne, tell me, anything else you want to make sure to mention before we shift gears and hear about a couple of your favorite things?

Anne Bogel
For a long time, I knew that we overthought things. I mean, I could see myself thinking my way out of happiness because it made me miserable in the moment. But I never really realized until these past few years how often I would actually talk myself out of small joys I feel now like I’m losing twice when I do that. So, I’m spending this time debating something that doesn’t deserve my time and energy, and also I lose out in the process.

And we talked about pens earlier. Like, pens are a good example. I can’t tell you how many times I thought, “Well, I don’t really need the uni-ball VISION because I have a pen from the bank. That’s not great. It’s not a great tool. I’m a writer. But, still, like do I really need to spend an extra $1.80 on a uni-ball VISION?”

Anne Bogel
They cost a little more than the baseline to get a nice pen, and so I’d be like, “Well, is it worth it? Well, is it the most efficient? Well, can I justify it?” Well, Pete, I finally realized, like, “What am I debating here? Like, it’s a tool. I’m a writer. But even if I wasn’t, the pleasure you get for like six months of writing with a pen that cost a little bit more that’s actually decent, like it’s a small joy every time you pick it up, if you’re a total pen dork, which I am.” And so, why would I talk myself out of that?

And by talk myself out of it, I don’t just mean in the moment. I mean, lots of concentrated thought about what kind of pen I want to buy. So, I realized that I was just cutting myself off from these small simple joys. Like, there’s flowers on the front of the book, and the reason there’s flowers on the front of the book is, for years, I would drive myself just bananas at Trader Joe’s, thinking, “Well, can I justify getting the flowers? I don’t really need the flowers.” I really love flowers on my kitchen counter but they’re not like an essential to live a good life. And I finally realized, like, “Anne, you have $4. You can just buy the flowers, you can put them on your kitchen counter, and you can enjoy them all week.”

So, I would just hope that listeners would think about how, not only is overthinking something that you can stop doing because it’s making you miserable, but when you put it aside, you really can open the door to bringing these simple life pleasures into your life in a more abundant way.

Pete Mockaitis
Beautiful. Thank you. Now, could you share with us a favorite quote, something you find inspiring?

Anne Bogel
“I dwell in Possibility,” Emily Dickinson.

Pete Mockaitis
Lovely. And how about a favorite tool, maybe it’s a pen, something you use to be awesome at your job?

Anne Bogel
I like this thing, it’s called a Lettermate, I think. It calls itself a handy tool to write in a straight line for those who have terrible handwriting, which I do. So, I keep it on my desk and I use it to write in a straight line in my blank journal, and it makes me happy.

Pete Mockaitis
Oh, cool. And how about a favorite habit?

Anne Bogel
Ooh, walking the dog in the morning before it gets hot.

Pete Mockaitis
And a particular nugget you share that you’re known for?

Anne Bogel
Reading is not a competition. Quality over quantity. Also, don’t apologize for not reading Jane Austen. It really is okay. People may not say that to you but my blog is named after Jane Austen’s character so I get that all the time.

Pete Mockaitis
I just think that’s funny that that’s your life.

Anne Bogel
Every day.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Anne Bogel
My hub on the web is my blog ModernMrsDarcy.com or the podcast What Should I Read Next? is in your favorite podcast app.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Anne Bogel
Ooh, yeah. Put your butt in the chair and do the work. I mean, you probably know what to do. Make yourself some coffee, or grab whatever you love instead, and do the thing instead of talking how much you wish you could.

Pete Mockaitis
All right. Anne, this has been a treat. Thank you and I wish you lots of luck in all the ways you might be tempted to overthink it.

Anne Bogel
Well, thank you. I appreciate that. And it was great to be back.

574: How to Navigate Overwhelming Data and Choices to Make Optimal Decisions with Vikram Mansharamani

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Harvard lecturer Vikram Mansharamani discusses how to break free from blind thinking and make more impactful decisions.

You’ll Learn:

  1. The danger of deferring to experts and technology 
  2. Two critical steps for smarter decision-making
  3. How to better predict the future with “prospective hindsight” 

About Vikram

Financial Bubbles Before They Burst and his latest, THINK FOR YOURSELF: Restoring Common Sense in an Age of Experts and Artificial Intelligence. He is a frequent commentator on issues driving disruption in the global business environment, and his ideas and writings have appeared in Fortune, Forbes, the New York Times, Worth, and many other publications. LinkedIn listed him as the #1 Top Voice for Money, Finance, and Economics for both 2015 and 2016, and Worth magazine profiled him as one of the 100 most powerful people in global finance in 2017. In addition to teaching and writing, Mansharamani also advises several Fortune 500 CEOs on how to navigate uncertainty in today’s dynamic global business and regulatory environment. He holds a PhD and two master’s degrees from MIT as well as a bachelor’s degree from Yale University, where he was elected to Phi Beta Kappa.

Resources mentioned in the show:

Vikram Mansharamani Interview Transcript

Pete Mockaitis
Vikram, thanks for joining us here on the How to be Awesome at Your Job podcast.

Vikram Mansharamani
Thanks for having me, Pete.

Pete Mockaitis
Well, I’m so excited to dig into your good stuff. We’re talking decision making. And I understand you’ve got a lot of decision making in a place many people say there’s no hope for good decisions, and that’s Las Vegas, and there are more than 50 times. What’s the story?

Vikram Mansharamani
Yeah, that’s a fascinating place to start here, Pete. I mean, Vegas is one of my real soft spots in life. I love everything about that city. I love the gaming. I love the restaurants. I love the pools. I love the hotels. I love the shows. I love the spas. The whole experience is just fabulous. The story as to why I went there so frequently is it was actually the topic of my dissertation.

So, I studied the gaming industry for my doctoral work at MIT. And I did that for various reasons, but the biggest reason was I was about to quit the PhD program at MIT that I was enrolled, and one of my professors and advisor, who I really trusted, who had become a mentor, said, “Vikram, that’s a really bad idea. You should get this done. What are you excited about? What do you enjoy? What wouldn’t feel like work to you?”

And I think I’d just gotten back from a trip to Las Vegas, perhaps with some college buddies, and I said, “You know what’s really fun? Las Vegas. I love Las Vegas.” And he said, “Why don’t you study the gaming industry?” And then there you go. So, it was research that took me to Vegas many of those times, but not all.

Pete Mockaitis
Cool. So, I’m curious, in your gaming, are you up, are you down?

Vikram Mansharamani
I’m pretty sure I’m down but I think most people that do any amount of gaming end up down, but for me it’s the cost of entertainment. Look, there’s different ways to spend money to be entertained, and if I can do it socially sitting at a craps table with a bunch of friends and folks that I know, and have a nice time, and people give you some adult beverages while you’re there, that’s really the cost of entertainment.

Pete Mockaitis
Okay. Understood. Well, now I want to dig into your wisdom, and your latest is called Think for Yourself I want to hear, what’s one of the most fascinating and surprising discoveries you’ve made about us humans and how we go about decision-making?

Vikram Mansharamani
Well, there’s a lot of surprises there but the fundamental truth is I think we tend not be rational in this strict model optimizing sense that some traditional economists think we are. And what does that mean? That means that we sometimes make decisions, as I’m sure you’re aware of through behavioral finance and behavioral economics thinking, based on emotions, or fairness, or some of these things that might not make sense from a strict economic perspective.

So, I think just the sort of seeming irrationality of the human being in decision-making context is in of itself kind of surprising where people do things that might not be in their obvious self-interest. And so, yeah, I think that’s probably one of them.

Pete Mockaitis
All right. Well, I’m so intrigued by your title there Think for Yourself because I think a lot of people would say, “Hey, I think for myself, Vikram. Come on, buddy.” So, when we’re not thinking for ourselves, what are we doing?

Vikram Mansharamani
Well, let me use a couple of examples, Pete. I think this will actually make it tangible, real, and I think the audience will appreciate this. Let’s say you get up in the morning, you’re getting into your car, you’re heading to a destination east of your current location. It happened to have snowed last night, the schools are closed, but since you’re not 100% sure where you’re heading, you put it into your GPS device or your Nav system in your car.

Now, the algorithm turns around and tells you, “Uh-oh, you’re going east to this location, but there’s an elementary school and it’s currently 8:30 in the morning. Yeah, we’re going to send you north to go around and then come down to the east.” Now, you pause and you think to yourself, “Huh, it’s probably because of the school there.” But the reason it’s suggesting to go around the school is because of the traffic at this time of the morning. You’ve done this before. You know that your system does that. You also know that the school is closed because of the bad weather on a snow day. Do you follow the device or not? There’s a simple question. I’ll give you one other example which may feel like it’s higher stakes.

You go to your cardiologist. Your cardiologist tells you, “You know what, Pete, I’m sensing a little bit of cholesterol levels creeping up on you here.” She happens to be younger than you, and she says, “You know what, I had the same problem. I’m starting to take this statin. I think you should take this statin. By the way, every other cardiologist here in the hospital complex, they’re taking a statin. My medical school peers, they’re all taking statins and I think you should take a statin.” Do you push back or do you take the statin?

And so, these are examples where we may not realize it but we’re not thinking for ourselves. We’re outsourcing our thinking to experts and technologies. And that may not always be bad but it’s something I think we should do mindfully rather than passively and sort of as a default setting.

Pete Mockaitis
You know, well, it’s funny, we’re talking about health issues, and as we speak, I am engaging the daunting process of shopping for health insurance since my wife is shifting to full-time mothering, and I am shifting onto adopting a tremendous financial burden in the United States. Wow!

Vikram Mansharamani
Sure.

Pete Mockaitis
So, you’re right. It’s like experts say stuff and it’s just like, “Well, geez, I don’t know. This seems like there’s a lot of complexity and it’s intricate and hard to get to the bottom and become super-knowledgeable about all my options. Well, hey, this is golden. It’s Blue Cross and it’s PPO and you all say it’s good. I guess that’s what I’m going to get.”

Vikram Mansharamani
Well, think about that, and what you’re getting at, which is actually how I start off most of my book here, is we are facing an environment of overwhelming data. And with overwhelming data, comes overwhelming choice. All of us have become conditioned to believe that more choice is better, that more choice lets us find the exact, optimal, perfect combination of features that was what we need. And the reality is we get overwhelmed by that choice.

We are sort of given this illusive ideal of perfection, and it’s never really achievable, leaving us with this low-grade fever of something we call FOMO. We’re missing out on that perfect choice, “There should be a perfect choice.” And so, what do we do? We run headlong into the arms of experts and technologies that promise us salvation from this anxiety of being overwhelmed by choice.

Pete Mockaitis
Okay. Yeah, that sounds like a fair synopsis of where we are right now. I buy it.

Vikram Mansharamani
Well, even just think about your medical insurance dilemma, right? I’m sure there’s an online choice aid that exists that says, “Well, how many dependents do you have? Do you think you want high deductible or low deductible? Do you like your doctor? Do you want to be in a network? Do you need referrals? Do you not want referrals? Do you just want to be able to go anywhere in a network?” All of these things create these permutations and combinations which overwhelm us. In fact, you wouldn’t be human if you weren’t overwhelmed, which is why we then go to people who promise us the hope. And, in the process, we actually stop thinking for ourselves.

Pete Mockaitis
Okay. Well, so in a way, that’s a bit of a pejorative context or phrase in terms of, “Hey, you’re not thinking for yourself.” It seems like something, at least the way I interpret it, the emotional valence I’m sticking on it, is that to think for one’s self is a good and noble worthy thing. And to not think for one’s self is something that foolish sheep do, and they need to step up.

Vikram Mansharamani
Well, I’m going to get a little meta on you here. So, thinking for yourself, you may, in fact, think for yourself while outsourcing your thinking. But if you do it proactively, mindfully, then it’s okay, then you are, in fact, thinking for yourself when you’re letting someone else think for you if you proactively make that choice. It’s the default condition without thinking about how you’re making your choices that I have issues with. I’m not suggesting we shouldn’t rely on experts or technologies. In fact, I’m suggesting the opposite. We should rely on experts and technologies but we should do so mindfully. We should keep them in their role where we are the lead actor. They can be supporting actors. And so, that’s really the objective.

Pete Mockaitis
Well, so you gave us a couple of examples which make it real with regard to the GPS and the doctors. And so, where are some danger zones, specifically for professionals and career people, that it’s like, “Hey, timeout. You may not be thinking for yourself about these sorts of things, and you could be falling for these kinds of traps. Warning! Think about this.”

Vikram Mansharamani
Sure. Well, one area, I think, for career-oriented folks who are thinking about doing well in their jobs, climbing the corporate ladder, etc., advancing, is that we’ve developed this core belief system, I think, that expertise, core competence, unique skills, if you will, put capitals on all of those words, are the ultimate destination and the keys to rising in one’s career advancing as well as increasing your income.

And I want to suggest for a moment that actually breadth of perspective may be equal, if not more important than depth of expertise. And part of this has to do with the siloization that’s occurred of knowledge and how people make decisions. We tend to think of the world as broken down in domains. There’s a heart doctor, cardiologists, “Okay, I got to go see someone different for a different part of my body.” But the system is a whole.

And so, what I’m suggesting is rather than hang our hat on developing unique skills and depth of knowledge, I want to suggest that you can actually benefit from being broad, being an integrator of disparate ideas, being a generalist, if you will.

Pete Mockaitis
Oh, sure thing. Well, we had David Epstein on the show, and that was one of his key messages there.

Vikram Mansharamani
David is a good friend.

Pete Mockaitis
And so, I think I buy it. So, how do you suppose we fall for the default assumption that specialization is where it’s at?

Vikram Mansharamani
Well, it has to do with the overwhelming amount of data, information, and complexity in our world, or how complicated it’s become. And so, the way most organizations deal with this is they silo people into working on parts of a problem. That’s how we try to do this. And so, as a result, we outsource our career trajectories often to the organizations within which we work. And a little pushback on that would be healthy.

And what it also means is reconceiving the concept of a career trajectory away from rising through a corporate ladder, perhaps thinking about it differently. Maybe it’s a corporate jungle gym and the best way to get to the top is not by going up on every step but by going laterally down to the left, to the right, down three steps, over, up. There may be a different way to get to the top.

Now, what does that practically mean? I mean, it’s a fun analogy to talk about a corporate jungle gym. But it may mean, all right, if you’re rising through the finance function of an organization, maybe it makes sense to stop and do a tour of duty in the marketing department. Possibly, take a demotion rather than a promotion and go into operations. Go run a factory. Possibly, come back and go involve with technologies or call centers or what have you. Develop a portfolio of skills through multi-functional, multi-geographic experiences that could possibly have you leapfrog the trajectories of those who stay within a silo. I guess that’s really what I’m getting at.

Pete Mockaitis
Well, I’ll tell you, in terms of a universal skill, which we’re all about here, that is handy across each of these functional and industry domains is just this, some of that decision-making smart thinking for yourself skills. So, I’d love to get your take then on some of the top do’s and don’ts in terms of, “Okay, if I have decided that I’m going to go about making some decisions, and I’m going to have the experts on tap, not on top…” one of your turns of phrase which I like, “…I’m going to receive input from them but I’m not going to let them just blindly call the shots,” how do you recommend we go out doing research, generating options, selecting the best option for us?

Vikram Mansharamani
Sure. Well, one of the things that I think is absolutely critical, Pete, is people should spend more time paying attention to the context. Far too often, we focus on what’s in front of us and where we’ve shone the spotlight and not on the related contextually developments that may impact even our decision choices, even the possible selections we can make. So, I think paying attention to the context matters.

Now, again, that sounds very abstract. Let’s make it real. Let’s say you’re in the world of retailing. Do you pay attention to US-China relations? “Maybe. It seems kind of like general knowledge. Is it going to impact me? Is it not going to impact me? I don’t know. I’m in a retail sector. I’m local.” If you’re paying attention to political developments. Obviously, we know there’s an election in the United States, but do we know what’s happening in the political dynamics of our largest trading partners or what have you? Maybe that’s going to potentially come home to impact us. So, advice piece number one is pay attention to context.

Number two, I always encourage people making tough decisions to make sure you get some disagreement in the advice you get. Don’t go out and seek the same advice that you know is confirming your already pre-existing inclinations. Seek disagreement. That’s something that far too few people do this.

Pete Mockaitis
You know, it’s a great perspective but, boy, it’s a frustrating one. I’m thinking back to I had to get a new roof for my home, and I don’t know about roofing, but I had a heck of a hard time just getting anyone to show up and do something it seems in the realm of home renovation. So, I thought, “Well, I better just call 20 roofers so that I can get three quotes.” But I got like nine to show up and weigh in on the matter.

And then it was, huh, boy, it was complex and overwhelming because it’s sort of like, okay, well, this guy costs twice as much as that guy. But why? Is he doing more? Is he better? Is it higher quality? This person says I absolutely have to have it torn off and redone, and that one says, “No, no, no, you don’t need to do that. You can just put another layer.” And this one says, “You don’t even need a layer.” I can just get a sealing and a coating.

And so, it’s like, “Why am I, the person who does not know about roofing, charged with the task of determining who is correct and who is incorrect?” I found myself some disagreement and, I mean, it was tough to sort to the bottom of it.

Vikram Mansharamani
Well, let me ask you this. Do you feel you were more informed about roofing now that you did that?

Pete Mockaitis
Oh, I’m vastly informed about roofing, and I wish I weren’t.

Vikram Mansharamani
Far more than you want to be. Exactly. Well, so then the question becomes, “Do you think you could make a better decision having had those conversations or not?”

Pete Mockaitis
You mean going forward or looking backward?

Vikram Mansharamani
Yeah. So, ultimately, before you replaced your roof, you presumably had to make a choice, and you, I think, made an informed choice. It might’ve had some costs with developing the options, and seeking the disagreement, and getting a lay of the land, but that mere process, I think, informed you on an area that you would’ve otherwise made a decision blindly in.

Pete Mockaitis
Well, it did inform me, and I suppose what I’m really getting at is once I’ve gotten some disagreements, how do I make a call?

Vikram Mansharamani
Sure. Sure. Well, that’s ultimately where you need to think for yourself, right? What are the variables that matter to you? Do you want a 40-year life roof or do you care if it’s a 20-year life roof? Do you want to have the guarantee in case there’s a leak and a hurricane comes through, or do you not worry about the guarantee because you think you may sell the house the next year? So, I think there’s some tradeoffs that one needs to think about themselves.

But part of the reason I encourage the disagreement is there’s a quote, a very famous quote, that Alfred Sloan used it says, “If we’re all in agreement on this decision, then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.” Disagreement helps to understand. So, that’s part of the reason I focus on generating a little bit of disagreement.

Pete Mockaitis
Well, that’s certainly true. That helps generate understanding and, partially, just because it’s psychologically, internally, there’s this tension. It’s like, “Well, what’s right? Aargh.” Because I’m sort of frustrated, I really want to hunker down and get deep into the wisdom because there’s this tension I want resolved and what’s correct.

So, what are some of your pro tips in terms of, I guess, one, you’re getting clear on what you want in your own criteria in rubrics there? But, I guess, part of what I figured out was I had to sort of make some rules of thumb for, “Who am I going to believe and who am I not, and why?” And part of it was I am more inclined to believe people who tell me something that works against their self-interest, where like, “Hey, I can’t do anything for you right now because you got to take care of that masonry first.” It’s like, “So, you’re just going to walk away from the money I want to give you.” I’m inclined to think that that’s a true thing he said about the masonry because it goes against his self-interest.

Or if someone gives me a why, a reason, because underneath what they’re saying, then I’d buy it more than the guy who did not. Like, “You’re going to have to tear off this roof because you can tell from this thickness right here that there’s already three layers, which is already more than the building code allows for. And if you observe this, you’ll see some sagging in the rafters,” versus the guy who’s like, “Nah, we can just put another layer on it.” It’s like, “You didn’t tell me why we could put another layer on it. Like, you didn’t say, ‘Hey, I can tell from this thickness that we have.’” He just said, “Nah.”

So, if you give me a reason versus not a reason, I want to go with the person who gave me a reason. So, those are just a couple of the rubrics I ended up inventing on the spot to make sense of my roof. But what else would you point us to in terms of sorting things out?

Vikram Mansharamani
Yeah, I mean, look, ultimately, we need to think about just satisficing, if you will. Pete, we’ve so often, because of these overwhelming sets of options and the overwhelming data deluge that we’re suffering, we think there’s an ideal so we never settle on “good enough.” I mean, I can imagine, and I don’t know you that well, but you might’ve been a person who got so analytical you could imagine a spreadsheet on which roofing contractor to hire.

Pete Mockaitis
There’s absolutely multiples.

Vikram Mansharamani
Right? At some point, we just need to decide. You can overanalyze these things. And so, when I tell people to focus on decision-making, I say, “Look, you can satisfice, that’s from Herb Simon, a Nobel prize winner, who suggested that actually maximization logic or optimization logic sometimes can mislead us, just the pursuit of it even, into expending more costs on trying to optimize than we get value from the incremental optimization.

Pete Mockaitis
Oh, agreed. Time, I mean.

Vikram Mansharamani
So, I’ll give you an example from the book, which is a fun personal example, and it has to do with selecting a movie to watch. Every now and then, when the kids, my kids are asleep, my wife and I will jump on the couch and try to get a movie and just watch a movie in the comfort of our home, more so these days since we don’t go out during this lockdown. But, inevitably, what happens is one of us gets to the couch first and sees a preview or two, and then the second one arrives, and I got to be on the same informational footing, “I got to see the same previews you watched. There’s no way I’m making a choice without you…you have an informational edge here. I need to get involved here.”

And so, we’ll watch a couple. Both of us are in different moods, possibly realizing that, “My goodness, Xfinity has 10,000 movies available, we got the Apple TV, which has another 50,000, we got Netflix which can give it to us all of those 100,000 movies in seven different languages, and we got to be able to find the perfect movie.”

And so, an example I use in the book is my wife, eventually, is like, “Fine. It sounds like you really want to watch it. Let’s just watch that movie.” Except it’s taken us an hour to choose the movie. I fall asleep halfway through the movie, go to sleep, and she turns around and says, “I chose this movie because you wanted to watch this movie.” She’s upset. I fell asleep. I go to sleep. She then wakes up next morning. She watched half of the movie she didn’t want to watch, and half of the movie she did want to watch, and is frustrated by the whole evening.

That’s what happens with too much choice and not satisficing, and we’re all subject to it. Sometimes it’s fine to just make a choice. There’ll be more choices in the future. No reason to stress out about things. Some things shouldn’t be stressed about.

Pete Mockaitis
It’s so funny that you and I are having this conversation. My company is called Optimality, LLC. That is my business name. I love things being optimal. And I think I’m the weird one compared to my friends and family in terms of others are more fine with satisficing. But I think that’s really a great point in terms of, again, thinking for yourself, in terms of, “What are we looking to do here? Do we need to optimize the crap out of this?” And some things you really do. It’s like, “This will make a tremendous impact if it’s 2% better, so we’re going to get there.”

And other things it doesn’t in terms of if you found the best possible movie ever that was, from thence forth, all of your favorite movies, one, that’s highly improbable, wildly occur, because how can you top Life is Beautiful. Wow! What a film. But the payoff isn’t that extraordinarily huge and the quest could take forever. So, I think that’s really great point right there. It’s just we got to decide, “What do we got to do here? Do I get a perfect optimization, a rough optimization, or just a quick good enough?”

Vikram Mansharamani
Yeah, and I think it has to do obviously with the stakes. When the stakes are low, our default is we tend not in our decision processes to factor in the stakes of the outcome. This is a trivial thing. We’re watching a movie. Why stress about optimizing? Just go with one. It’s good. We’ll have another choice next week. We’ll have lots. This is a repeated choice and the stakes are so low. So, yeah, I think incorporating how big a decision and how high the stakes are should come into that decision of optimize versus satisfice.

Pete Mockaitis
Certainly. Well, it’s so funny, as we talk about it, it’s like, “Well, boy, if you really want to optimize the bejesus out of movies selection, you just got to go to IMDB or Metacritic or Rotten Tomatoes, go top to bottom.”

Vikram Mansharamani
Well, Pete, you’re hinting at a great point where we outsource our thinking. How many of us go to the recommended, “People who watched this movie will also enjoy this movie”? And don’t we just naturally go there and explore those? When you’ve purchased a book online from your favorite large retailer, do you go down and say, “Well, people who bought this also bought this. You may also enjoy this”? Or do you get an email from someone? Are they channeling our focus in a way that prevents us from scanning? And so, we end up becoming exploiters, i.e. narrow and deep, rather than explorers, wide and broad. So, I think we’re outsourcing some of our thinking even unknowingly in times like those.

Pete Mockaitis
Yeah. And I think it’s interesting, if you think about just that notion of exploiting versus exploring, you would probably have a very different approach and mindset toward exploring if it wasn’t in the heat of battle, if you will, like, “We’re going to pick a movie to watch now” versus, “Why don’t I just get a list of candidates ready for the future moment in which we’re going to watch a movie.” You’ll probably be a little bit more open-ended in terms of, “Huh, what’s that about?”

Vikram Mansharamani
Well, it’s interesting. I mean, I think actually some of these large tech companies giving us media have thought about this decision problem, and that’s why I think, I don’t know for a fact, but I think that’s why we have the Wishlist, or the My List, or I think every streaming service has their own one where you put down what your future potential movies to watch are. So, even there I think they’re trying to overcome that problem. So, yeah.

Pete Mockaitis
Okay. Well, Vikram, tell me, before we shift gears, any other top do’s and don’ts for wise thinking, decision-making, we should lock in?

Vikram Mansharamani
Yeah. So, one of the things that I think is critical that very few people spend enough time thinking about is the future. Of course, all of us think about the future, singular, but I think we need to think about futures, plural. And thinking about multiple futures is a different way to think. It’s thinking probabilistically of how things can transpire.

And so, that’s a big-picture topic but I think it has to do with the context. As I said earlier, the context is critical to how you make decisions, the environment in which you’re making the decisions, the stakes of the decision you’re making, but also related to that is some version or vision of the future. And I rather you not have one vision of the future or one version of the future, but rather multiple futures that you’re envisioning or foreseeing.

Pete Mockaitis
So, I might sort of imagine what’s the future that I’m delighted with, what’s the future that I’m furious about, how do these come about.

Vikram Mansharamani
Yeah. I mean, look, one of the decision tactics I use in some of my advisory work is I use, from the academic literature, something called prospective hindsight. Now, what does that mean in plain English? In plain English that means it’s called a pre-mortem analysis. What does that mean in real plain English? Imagine failure in the future for a decision you made today, and then paint a story of why that decision failed.

So, you decided to go with one roofer. A hurricane came through and, you know what, you shouldn’t have done the multiple layers because it ripped off. That’s horrible. One possibility of failure in that decision is you went with a choice that optimized for the short term, not thinking about some of these bigger risks.

Alternatively, you failed because you went with the high-price guy who was going to do it perfectly, strip the roof, rebuild the masonry, do it all, and charge you an arm and leg. Well, now, how does that fail? Yeah, the failure there may be that, “Well, I spent too much money. I never really got the value of it,” or what have you, or there’s other versions that you can think about.

And so, you can think in terms of possible regrets for decisions made, trying to project yourself into the future and looking back to say, “Why did that decision go wrong?” And that oftentimes helps for some interesting thinking.

Pete Mockaitis
All right. Well, now, could you share with us a favorite quote? You gave us one. Do you have another?

Vikram Mansharamani
I do. Peter Drucker, fabulous management theorist, and it’s related, again, in the domain of decisions, I think it’s the fabulous one, he says, “A decision without an alternative is a desperate gambler’s throw.” I figure I’d bring that in given the Vegas connection too. But, yes, the key is it’s not a choice. It’s not a decision if you only have one alternative you come up with. And this has to do with also that disagreement logic. So, that’s a fun quote.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Vikram Mansharamani
There’s a lot of them out there that I find fascinating. Obviously, Kahneman and Thaler. Kahneman and Tversky have done a lot, but Thaler has done a lot in behavioral decision-making, and I find almost all of their work fascinating. Some of their earlier work where they decided to actually go and try these sorts of studies on people.

One of my favorite ones, it’s referenced very slightly, but I think it says so much about us humans, was when they stepped in front of an audience and spun one of those wheels of fortune that resulted in a number, I think, between a zero and a hundred, and then they asked the audience, “What percentage of African nations were members of the United Nations?” And they got a number. They did these many times. Other groups spun the wheel of fortune, got a a random number. Everyone saw it was a random number. And then they asked the question, “What percentage of African nations are members of the United Nations?”

And the numbers that the groups came up with for percentage of African nations that were members of the United Nations were influenced by the random number. And the anchoring effect is so visceral at that point. Like, we know this number is random and yet that’s in our head. We can’t get it out of our head. And we approach the answer to the question closer to that than we otherwise should. I find that fascinating.

Pete Mockaitis
Well, yeah, I saw one where judges, there’s a study with judges, who had an address on the stationery of the document that influenced how much of a monetary award they thought a plaintiff deserved, which was wild. These are judges.

Vikram Mansharamani
Yeah, you’d think it wouldn’t be that way but, unfortunately, it is. The other study that I’ll just highlight, is Philip Tetlock wrote a book called Expert Political Judgment. And in that book, he talks about experts’ forecasting and the long-range forecasts of many experts. And what he found was experts were less accurate in their area of expertise than non-experts were, vis-à-vis the predictions made over a long term and with lots of predictions. Then I think he had 80,000 predictions over lots of years and lots of forecasters, and sort of came back to the logic that sometimes it’s better to be broad rather than narrow.

Pete Mockaitis
And how about a favorite book?

Vikram Mansharamani
You know, one of the books that I really do love is The Four Agreements which is a bit of philosophy. It’s a book that’s not quite spiritual in the sense but it’s a sort of Toltec wisdom guide to self-freedom or something like that. I forget the subtitle of it. But, really, it’s a book that forces you to step back and put things in context personally, professionally, etc. I find it a really empowering book. It’s a book that I sometimes leave in my suitcase back when I was traveling more, and would happily pick up and read through and re-read. It’s a book that I think is quite powerful.

Pete Mockaitis
And how about a favorite tool, something that helps you be awesome at your job?

Vikram Mansharamani
I actually think sometimes just disconnecting from the stuff I’m working on. And if that’s go out for a run or, and I talk about this also as a tool to inspire creativity, literally, just get lost in a movie in the middle of the day. So, sometimes if I’m writing and in a rut, I will go turn on a movie in the middle of the day, watch it, watch half of it. Of course, obviously, I don’t think this is unusual advice, but working out and sort of breaking the rhythm. But those are some of the tools I use to really break up the rhythm.

Pete Mockaitis
And is there a particular nugget you share that you’re really known for, it’s quoted back to you often?

Vikram Mansharamani
I think the phrase that you’ve already quoted that I do like to use and a lot of people associate with me is sometimes keep experts on tap not on top. That’s one of the things there.

Pete Mockaitis
All right. And if folks want to learn or get in touch, where would you point them?

Vikram Mansharamani
I think my website is probably the best place, which is just my last name dot com, www.Mansharamani.com or my Twitter account which is @mansharamani.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Vikram Mansharamani
You know, I think it’s really, really important to try to take a step back and think about these multiple futures. And I know lots of people that are professional and focus on their careers are devout readers of non-fiction. But I want you to take some time to read fiction, to watch movies. I think the creativity that it inspires helps you to think about multiple futures. I teach this class at Harvard called Humanity and Its Challenges. It’s a systems-thinking class taught at the engineering school. And I use novels in this class.

Now, this throws engineering students off because their first inclination is, “Wait. What? That’s not real though, Vikram. That’s not real. That’s fake. That’s a fiction story.” And I was like, “Yes, read it. You’ll understand.” Or watching movies, they’re like, “But that’s not real. We’ll watch a documentary, not a movie.” But the point is some of these narratives of future scenarios can really help you navigate through uncertainty as it comes. It helps you get a lay of the land of what may be in front of you.

Five years ago, when I started teaching this class during the year 2016-2017 academic year, one of the cases, and we’ve used it since then, is the risk of a global pandemic. We had students watch the movie Contagion. We had the students watch other movies for other cases. And they dismissed it back then as Hollywood-esque drama, “This isn’t real. This is fake.”

Today, a handful of those students that gave me that feedback back then, are turning around and saying, “Wow, I’m glad you made us watch some of those things. It gave us a version of how the future could unfold that even though we didn’t fully appreciate at the time, we now do.” So, that’s a little tidbit, sort of think in terms of futures.

Pete Mockaitis
Beautiful. Well, Vikram, this has been a treat. Thank you. I wish you all the best of luck in the ways you’re thinking for yourself.

Vikram Mansharamani
Great. Thanks very much, Pete.

565: How to Get Out of a Rut and into Your Flow with Jonah Sachs

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Jonah Sachs says: "Stop thinking of yourself as an expert. Start thinking of yourself as an explorer."

Jonah Sachs discusses how a simple shift in the way we think helps us achieve more.

You’ll Learn:

  1. Why the experts are often the most unreliable
  2. How to make any task more exciting and engaging
  3. How to turn anxiety into fuel for creativity

About Jonah

Jonah Sachs is an author, speaker and viral marketing pioneer. Jonah helped to create some of the world’s first, and still most heralded, digital social change campaigns. As co-founder of Free Range Studios, his work on Amnesty International’s blood diamonds viral film was seen by 20 million people and was delivered to every member of congress, helping drive the passage of the Clean Diamond Act.

He later helped to create “The Story of Stuff,” which, viewed by over 60 million people, marked a turning point in the fight to educate the public about the environmental and social impact of consumer goods. Jonah’s work and opinions have been featured in The New York TimesThe Washington PostCNNFOX NewsSundance Film FestivalNPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.

Resources mentioned in the show:

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Jonah Sachs Interview Transcript

Pete Mockaitis
Jonah, thanks for joining us here on the How to be Awesome at Your Job podcast.

Jonah Sachs
Hey, thanks for having me, Pete. It’s great to be here.

Pete Mockaitis
Well, I’m really excited to dig into your wisdom. And you’ve got an interesting turn of a phrase – unsafe thinking. What does this mean?

Jonah Sachs
It’s just the idea that if the world is changing around us, our careers are changing around us, business is changing, that what once was safe, relying on what we once knew, what we’ve always done, what’s worked for us so far, is actually incredibly dangerous, that if the world changes we need to change with it. And so, trying to help people get out of that sense that they need to seek safety and really jump in in a smart way to unsafe thinking, which is about kind of breaking all your own rules.

Pete Mockaitis
Intriguing. Well, so that’s a fun phrase there because unsafe, we think, “Hey, safety is important. We don’t want to do anything that’s not safe.” But here you are advocating, “Unsafe thinking is what’s up.”

Jonah Sachs
Yeah, definitely. I’ve just had my own personal experience of running a business for 15 years that eventually I did sell. But going through this process of being on the wild cutting edge of viral video in the early 2000s, and then getting into that place that so many businesses get once they reach a certain level of success that so many people get to, which is you’re just trying to recreate what you did before. But the internet changes so fast, and every industry changes so fast these days, that that falling back on what you know what you know is just deadly. And it became deadly for my business. And so, I kind of took this quest to learn how to break through and to teach myself new ways to think.

Pete Mockaitis
All right. And so, can you share, specifically, you say it became deadly, how did that unfold?

Jonah Sachs
Yeah. So, I started this company called Free Range Studios when I was 22 years old with my best friend from high school, and we had no idea what we were doing basically. We were doing social change, advertising, and somebody once asked us, “Can you make an internet video?” We’d never seen an internet video before back in 2000 but we figured we’d give it a try. And I think that kind of beginner’s luck, that kind of just joy of doing what we love to do, really helped us break into an industry or start an industry in a way. We were getting 20, 40, 50 million views on some of these socially-conscious activism videos.

And then, as time went on, and we tried, more and more people were coming to us, saying, “Can you reproduce that video you make? Can you make me something like that?” We had 35 employees, we were trying to churn it out kind of like a factory. And what I was noticing first was, “Look, we need a lot more structure here. We need a lot more rules. We need a lot more ways of getting people to just do what we know works.” And the more rules I put in place and the more management consultants I worked with, the less fun everything became, and the less excitement there was in the work, and, frankly, the less creative the work was.

And I kept thinking, “All right. Well, how do I put better rules in place? Or how do I discipline people more to get them to just be creative?” And I realized at some moment when people started quitting, when I just looked at our work and I was like, “Yeah, this looks like the same stuff we were doing five years ago,” that all those rules and processes were actually getting in the way of creative breakthrough. And I didn’t know how to get out of it. It was actually a really difficult life moment for me. Really depressing and I doubted myself.

And so, I started reading neurobiology texts, social sciences, and asking how people that I really admired how they were able to break out of these ruts. And I found that almost everybody who was successful got to this point at some point, what makes them continue to be successful is they found a way to break out of it, and that’s what I was really after when I was doing the research for this book.

Pete Mockaitis
Well, speaking of research, I’d love it if you could share some of the most hard-hitting studies and numbers associated with the benefits of stepping out and doing some more unsafe thinking.

Jonah Sachs
Yeah, certainly. So, one of my favorites is they did a bunch of research on expertise, and they did kind of a broad study of about 20,000 expert predictions, and they found that the most vaunted experts over 10 years in each of their fields in business, in politics, in invention in business, were worse than dart-throwing monkeys at predicting what was going to happen in the future. So, they were worse than random chance at making predictions. And how could that be?

Well, they went a level deeper and they found that the more you were quoted on TV, the more social currency you had, the more likely you were to actually be even more wrong than your average expert. So, experts tend to be less accurate in making predictions than someone who’s just a complete beginner in many fields when the world is changing quickly around them. Not only that, the worst thing you can do is believe yourself to be an expert.

Once you believe you’re an expert, then you get even more stupid. So, in a couple of controlled studies, they showed that people who first said that they knew a lot about financial terms, primed themselves to then say that they knew what the meaning of fake financial terms were. So, they would ask them a bunch of terms, and say, “Are you familiar with all these terms?” And some of them were completely fake. The people who claimed that they knew more were the ones who were fooling themselves into believing and too proud to say, “Oh, I’ve never heard of that.”

So, basically, as we gain expertise, we gain also the ability to have impact in our field, and so we start to move up this curve of impact and quality. But at a certain point, most people start to go back down. It’s kind of an inverted U. And you get to the top of that U the minute you believe that you’ve become an expert.

And so, what I learned from that is that you have to break out of that sense that you know what you’re doing. You have to break out of that sense of clinging to what you bring to the table, what maybe people are paying you for, they’re looking for expertise so they’re paying you to have the answers. Really, in a world that’s changing quickly, you have to have more questions. And so, I looked for research on how that actually works. How do you actually break yourself out of that expert’s trap? And there’s a couple of things that do that.

One is kind of humiliating yourself, getting used to the idea of acting and showing yourself to be a beginner and to be an explorer rather than an expert. I tell the story of a CEO of a 56,000-person company. The company was going kind of down the tube when he was brought in. He knew he didn’t have the answers for it. He brought together 5,000 of his employees in an arena, and this is in India where kind of CEOs are known to be sort of emperors in a way or thought to be. And instead of giving his presentation, he started doing this Bollywood dance.

And he was kind of a heavy middle-aged guy, he’s sweating profusely, he’s a terrible dancer, and the arena is kind of rocking it but no one is dancing with him, and by the end, everyone is kind of laughing and wondering what’s going on, and he kind of just sits down and he starts to give the presentation. And he basically said, from that moment, he was able to pull himself down off that pedestal. He was able to admit that he didn’t have all the answers. He was actually asked by the employees then to go give the same presentation to everyone in the company.

So, when you do whatever you have to, to break that sense that you stand above, you start to break that expert’s trap. Other things you can do is engaging in fields where you know nothing. We’re so specialized these days in our work, and we’re so desiring to kind of keep going where we know. If you break out and start to…I think singing lessons is something I’m terrible at, but I do it because I begin to get more creative by stepping into a field in which I have no expertise. People who live abroad for six months are shown to be more creative than people who haven’t had those experiences.

So, the whole take away from that piece of research, which I really love, was stop thinking of yourself as an expert. Start thinking of yourself as an explorer. And the weird thing about it is that when you do that, you will find that people who follow you will not have less confidence in you. There’s a lot of studies now that show that people prefer leaders who are humble and self-effacing to those who act like they have all the answers.

Pete Mockaitis
Boy, there’s so much good stuff in there, and that really resonates in terms of like experts and predictions. Like, I can’t help but shake my head when I’m reading financial predictions stuff, it’s just like, “Well, you sound smart because you’re using all the words, and you have a theory, and it kind of adds up that, okay, that theory might indeed result in those financial results.” But, in practice, it’s like Back to the Future or something. It’s like if you could really predict like that, you would just be crazy rich and it’s unrealistic.

Jonah Sachs
That is true. That is true.

Pete Mockaitis
So, okay. Well, so then that’s really interesting.

Jonah Sachs
Those people wouldn’t have to be writing books.

Pete Mockaitis
Right. Right.
Well, so that’s great in terms of, especially, when you think you’re the expert then you’re in even more trouble because you’re not, I guess, seeking the dis-confirmatory – is that a word? The evidence that goes against the expertise…

Jonah Sachs
Yup, dis-confirmatory. Exactly.

Pete Mockaitis
…that’s there.

Jonah Sachs
Exactly.

Pete Mockaitis
Well, then let’s get into it in terms of how should we go about building in the practices so we’re engaging in unsafe thinking and reaching wise decisions as frequently as possible?

Jonah Sachs
Yeah. Well, the book is a long, long exploration of how we do that with kind of six or seven main areas we can do it in. And I can jump to a couple more of the ways that we start actually stepping into those practices. Before we do, I do want to also say that we live in a world now where this has also become this sort of negative feeling about experts in certain realms where I’m not arguing for the idea that, for instance, in the middle of this COVID crisis we shouldn’t listen to what doctors and scientists have to say.

We still, of course, live in a world where gaining information, education, understanding your environment is incredibly important. It’s just that even those doctors and experts perform better when they don’t hold themselves up to have all the answers, when they’re constantly in that curious mode. So, I’m not saying, “Just go listen to your uncle about what to do to treat a pandemic,” but I am saying that the more humble you are as an expert, the more flexible you’re going to be out in your environment.

But, yeah, let’s look at a couple other things that we can do to be more creative and to be more flexible in our thinking. One thing that I found that was just incredibly fascinating and really helped me break out of a few of my traps was this idea of attuning the level of challenge that you have to the level of competency you have. And that’s so often what gets us stuck. When we reach an impasse, and we want to fall back on what we’ve always known, and we find it’s not working, that’s often because our skills are not perfectly tuned yet to the challenge that we’re taking on.

So, if you want to understand this, you look at kind of motivation, right? And there’s been a lot of work done on motivation, and you probably heard some of this stuff about intrinsic versus extrinsic motivation. They used to think that people were only motivated by rewards like getting raises, making more money, status, all that kind of stuff. But then about 20 years ago, they started to really realize that there’s more deep motivations that people carry with them, that when you actually give them rewards at times, they start to be less motivated.

There are some interesting studies that show that young children who are asked to do art projects are more creative when you don’t offer them candy for who’s going to make the best piece of art. So, that’s called intrinsic motivation. But we often run out of intrinsic motivation when the going gets tough, and that’s when we go back to our stereotypical thinking, and that’s when we begin to really fail.

So, where do you draw that motivation from? Well, usually we think of intrinsic motivation coming from things like, “Oh, I have a passion for the work that I’m doing,” or, “Oh, I’m an artist,” or, “I’m an inventor,” and yet we all have so many tasks we have to go through that are not necessarily intrinsically motivating. Any piece of building a career is going to be of varying degrees of excitement. We have to do them all well to make our careers work.

So, how do we keep that motivation and that creativity up? Well, that’s where this theory called flow theory really becomes important. This researcher named Mihaly Csikszentmihalyi, you’ll never be able to spell it, I had to train myself to say it, but he was a rock climber, and he began to ask himself this question, which was, “Why do I go out there, nearly break my bones, rip up my fingertips, kind of give up all my money in time so that I can try to get to the top of a mountain from which I’m just going to come right back down? Where’s the motivation coming from in that?”

And he began to form an early theory, which is now one of the best-tested creativity theories, which is that people, when given a challenge that’s just at the edge of their skills, will tune in and almost obsessively work on that problem. It’s why people play so many video games because the video game is always just a little bit better than you are, and it never gets too far ahead, and it never comes too far behind.

So, when you find yourself in a situation where your motivation is beginning to flag, you’re probably out of flow. You’ll know you’re in flow because you’re working for 12 hours and you hardly notice it, or you just can’t wait to get back to that project. You know you’re out of flow when you’re procrastinating, you’re putting it off, and you’re phoning it in. So, what do you do? It’s not really the task itself. It really has to do with whether your skills are just being pressed and just at the lower level of the challenge itself.

And so, what I ask people to do, and which I find to be extremely effective, is, “Look at that thing that you’ve been trying to do, look at that thing you’re procrastinating, either it’s not challenging enough for you, therefore, you’re getting bored by it and becoming rote. So, how could you change the way that you do it so that you gamify it, in a sense, you add challenge to it? Or, on the other hand, it might be a little too far beyond your skillset to do it well. In which case, even when you’re in a hurry, it really makes sense to step back and brush up those skills.” Again, that’s where we go to breaking that ego of the expert, and saying, “I got to learn something here.”

So, the next time that you’re finding yourself flagging and losing motivation, I would really try to chart where your skills are, where are challenges, and where they’re departing. If you’re bored, you know it’s not challenging enough. And if you’re overwhelmed and exhausted, you know it’s too challenging. And in the book, I just give lots of ways for companies to be organized that way, for people to break up tasks into different phases to keep that flow going. So, another tip, that’s what really gets that creative brain going. When you get in flow, you really do better work.

Pete Mockaitis
Well, Jonah, I would love it if we could really kind of go through a number of levers or tweaks to make something a bit more or a bit less challenging because I don’t have a whole lot of ideas here. Hey, there’s some humble self-effacing action there.

Jonah Sachs
Sure.

Pete Mockaitis
I guess, in practice…

Jonah Sachs
I thought you were the expert here.

Pete Mockaitis
So, I guess if I want to make it more challenging, sometimes I’ll set a timer and see if I can do it faster within a timeline, or I might try to see if I could do a whole batch of them, like, “Have you ever done three in a row?” to turn that into some more challenge. And if it’s too challenging, sometimes I’ll just try to split it into just the tiniest increments, like, “Step one, open up the email where they ask me to do that thing. Step two, list out each deliverable that they want in that email. Step three, open a blank Excel spreadsheet…”

Jonah Sachs
Right.

Pete Mockaitis
And so, it really does help in terms of, “Oh, I’ve been avoiding it. This is hard. I don’t know where to start.” It’s like, “Okay. Well, you do know where to start. It starts by opening up the email.” So, that’s really all I got in terms of tricks to make something easier or harder. What else do you recommend?

Jonah Sachs
Yeah, I’ve got a few of those, of these kinds of tips. And what you’re talking about, in some ways, are these fairly rote tasks, which are very important actually to doing them well. The high level of competency in rote tasks is actually key to creativity. When you’re not doing those things well, you’re acting like the mad professor who’s super creative but not very competent, you’re actually putting a lot more stress on your brain and decreasing your creative abilities.

But I do want to differentiate between really creative tasks and tasks that you just kind of have to slog through. So, talk a little bit about the tasks that you just want to slog through. I looked at a lot of research about how bad, and you’ve probably heard about this, how bad we are at multitasking, and how much stress it puts in our brain to do a number of things at once. So, you might be doing something like, “All right, I’ve got this slog thing, it takes me an hour and a half to update my CRM, or to send out this email, or both.” Take a screencast of what you’re doing for about 10 minutes, see how many times you’re switching apps, see how many times you’re actually working, or checking your email, or picking up your phone, actually look at what you’re doing.

We live in a world where usually we’re doing two or three things at once. And things that seem really hard and take a long time, actually take very short if you shut out all outside distractions. It’s actually part of staying in flow is shutting out distractions. The novelist Jonathan Franzen, he apparently used to put hot glue into his ethernet port, back in the day when you needed a wired connection, and worked out of a windowless non-airconditioned office where no sound could get in. He basically shut out all outside, and he said it was the only way he could work.

And I think it’s really interesting because so few of us do work that way. So, one, shut out the distraction that is probably causing things to take twice or three times as long as you thought they were. It is not easy but sometimes when we see how hard it is, we realize how addicted we are to distractions. So, that’s one of them.

Another one is to break up, just like you’re saying, break things down into tasks, some things, smaller tasks. The creative side of your tasks require intrinsic motivation, and you don’t really need to get rewarded for that. You kind of want to isolate the parts of the task that you really enjoy, and, like I say, if there are parts of the creative side, if you need more inspiration or training, give yourself that time because sometimes we need to up that ability.

But other things that have been shown to really work are to think about a problem very directly and hard for about 15 to 20 minutes, make sure you have all the parameters of the problem, and then go for a walk, take a shower, take a nap, step away from it. It’s usually the background processing in your mind that will come up with original ideas when you’ve ran out of other ideas, because what happens in that first 15-20 minutes, the most obvious solutions come forth, and then it’s when you let your mind rest that new ideas. So, for the more creative ideas and more creative tasks, I recommend this sort of on again, off again burst of creativity and focus, and then open-minded for solution-searching.

And then, finally, because, again, we can go on all day just about this one piece of it, but there’s a lot of research to suggest that some tasks really do require external motivators. And so, sometimes you have to treat yourself like a parent if you’re really procrastinating, and say, “I’m going to give you that cookie, or I’m going to let you watch that TV, or I’m going to give you that reward, if you do these three things,” and set small goals for yourself, and give yourself small rewards.

A lot of people report like having that little treat at the end is a strong signal to their brain and a strong dopamine hit that makes the task not as hard as it once seemed. So, these are all kinds of ways essentially of managing energy through the long task of doing things that are hard as opposed to just reverting to going back and doing the things that are easy.

I can tell you that if your main mode of operation is to always work on the things that are easy for you, you are basically atrophying at your desk, and won’t be long until you’re way underperforming to your potential.

Pete Mockaitis
Yeah, certainly and that really connects there in terms of it can feel unsafe to do the thing that’s really hard and you’re not quite sure you could do, but it’s so essential to do that. I want to follow up on that point you made, that certain tasks really can benefit from treating yourself like a child and there’s going to be a treat if you do this. What are the sorts of tasks that seem to benefit most from that reward-treat-carrot action?

Jonah Sachs
Yeah, those tend to be the more rote, less creative, left brain type of tasks. So, you have to do things very precisely, you know how to do them, they’re difficult only in that they take attention and they take diligence. Those are things that tend to do better. And if you’re working with employees too, those are the kinds of things you want to give people extrinsic motivations to do, “Clean something thoroughly,” whether that’s a bathroom or a database, “Make sure that we have received all our receipts and accounted for them.” Those are the kinds of things that you want to give external motivation for because there’s really not that much excitement from a job well-done. You’re just expected to do it well and you have to, but there’s no real intrinsic joy in doing it.

Something like, “Come up with a new slogan,” “Pick new colors,” “Come up with a creative solution to a problem that we’ve never solved before.” Those are all things you don’t need to give rewards for in that sense. You will want to celebrate people’s creativity, give them more open space, give yourself more open space, and try to dial back that pressure to do it quickly is always helpful.

Pete Mockaitis
Well, now, I want to talk about sort of the social dimension here of unsafe thinking. So, we talked about kind of managing yourself and your productivity and the challenges you take on, adjusting the difficulty. Now, it can be tricky and feel unsafe to challenge someone else’s viewpoint in a meeting to say something, in however you say it, to convey, “I disagree. I think that there’s an alternative which may serve us better,” can be quite intimidating and feel unsafe for people, maybe rightly, because there’s retribution and animosity, or maybe wrongly, it’s just a boogeyman. But, tell us, what are some of your best practices, pro tips, for engaging in unsafe thinking and articulating that with others?

Jonah Sachs
Oh, man, this one is really, really hard because so many workplaces are the sort of schizophrenic mixtures of both really wanting creative employees and really beating them down when they don’t fall in line with company flow. And so, let me just start by saying there’s this fascinating study that looked at teachers, asking them, “All right, first, rate all of your kids in your class from your most creative to your least creative.” So, they put them on a spectrum, obviously, without telling the kids.

Next, they said, “Who are your favorite students and who are your least favorite students?” And, across the board, without exception, less creative kids fell into the favorite student category, and more creative kids were in the troublesome category that teachers actually didn’t like. And when asked, “How important is it for you to teach creativity?” teachers said it was the number one most important thing that they wanted to do. So, this tells us exactly that, by fourth grade, we’re already getting these mixed messages, “Be creative and fall in line.”

So, let’s move that into the workplace, what’s happening in the workplace. Meetings are so often hated and so often deadly because there’s this thing called shared information bias, which tends to happen. It’s this deep psychological problem in groups that happens in a meeting. Okay, so 10 people come into a room, right? They’re having a meeting because it’s important for them to share information. They have to find out what they don’t know from the other people, that’s why they’re meeting, otherwise, people just work alone at their desks.

What happens usually is the leader of the group will set the tone, they’ll say what they know about the problem or about the situation, and that makes sense, and then asks for everybody’s input. Well, it turns out that what people value and report liking in meetings is saying what someone else has said before. And usually so the leader says what everybody already knows because the leader is always speaking, and then everybody feels a psychological pull to rephrasing or somehow agreeing with what the leader said. And, in fact, people tend to even forget what they wanted to say once this shared information bias starts to come up.

And so, what happens is everyone knows something, everyone knows A, B, and C when they enter, D, E, and F are held by a couple people in the meeting, everyone gets together, and everyone leaves still knowing A, B, and C, no one mentions D, E, and F, and the company is stupider for it. It doesn’t work. So, there’s all these things that need to happen for that to be changed. Some of those things need to happen at the level of the organization, some things can be done by individual contributors who don’t have the power.

Let’s talk real quick about the top level of the organization. Leaders should not speak first in meetings. They don’t need to give the context. Let somebody who doesn’t usually speak start the meeting with what they know. You will get information that you did not expect. And they find, often, that low-status individuals in an organization, for a number of reasons, have some of that hidden information that’s most needed because it’s not what everyone is talking about. It’s what’s being seen from the edges. And information from the edges is a key ingredient to being more creative in a group. So, that’s one.

Number two, you can teach in your organization a kind of respectful disobedience. They do this in the airline industry, they do this in the Navy, they actually role-play and practice for the co-pilot to say that they have a different opinion than the pilot. That turns out, because in the ‘70s and ‘80s when the pilot was kind of the king of the cockpit and no one wants to speak up to usually him, we had way more airline crashes. But when co-pilots, and even flight attendants, were specifically trained to be disobedient, to speak back to power, and say what they observe, airline crashes have plummeted, because one person simply can’t know everything that’s need to be known and they have biases and make mistakes.

So, in your organization, teaching what’s called intelligent disobedience, which means that you’re going to be totally loyal to the company, but you’re going to speak back when you know something is wrong is a huge plus. From the individual contributor level, what do you do in a group? One, to get over that problem of actually the amnesia that comes from shared information bias, I recommend writing down, before you get to the meeting, everything that you want to say. It’s hugely valuable. So, if you have the courage to speak up, this will help you not forget what actually your point of view was. And by the end of the meeting, if something hasn’t been said that you have written down that you still think is important, make sure it gets out there, and you will then be contributing something that was otherwise missing.

Second, just keep in mind that employees who engage in intelligent disobedience, those who kind of speak up and are willing to outwardly say they disagree, are considered more loyal and more effective by managers, this has been well-studied, than those who quietly disagree and pretend they do agree. So, basically, if you’re going along with the flow, but you’re not wholeheartedly agreeing, people actually recognize it and it’s seen as a sign of kind of subversion. If you’re willing to speak up, and then go along with decisions once the group has made them, being loyal to the larger group, you’re going to be seen as more creative and a more effective collaborator. So, that fear may be a little bit unfounded.

Pete Mockaitis
Well, it’s interesting indeed. I’m putting myself in the leader’s shoes, yup, it’s preferable to have someone openly tell you they disagree than to grumble and quietly muddy the waters with their subversive, I think is a great word for that. At the same time, I guess there’s that teacher effect that you mentioned that the creative ones are more kind of inconvenient because they don’t fall in line, “The meeting is going to take longer if you have a different opinion that we need to cover as opposed to you just sort of nodding and agreeing or else.” But at the same time, that’s what the meeting needs to do, is surface this stuff that wouldn’t get surfaced otherwise. So, in a way, it seems like your leader has to have a little bit of awareness and virtue, I guess, in order for them to appreciate what’s happening there with that intelligent disobedience.

Jonah Sachs
Yeah. Well, first of all, if you’re a leader and you’re turning your hair out because your employees are not creative enough, it’s just important to internalize that message that if you are subtly or directly calling for agreement and for efficiency, that you are the problem, it’s probably not your employees. So, getting that, opening that space for disagreement is going to be the source of your creativity.

Yeah, there’s another kind of key leadership tool here, I think, but it’s also something that team members can help to build. And Google did a landmark study on it, I spoke with Steve Kerr, the coach of the Golden State Warriors, he kind of uses it as well, and it’s kind of a little bit counterintuitive when you think about unsafe thinking. It turns out the most unsafe workplaces, the ones that are the most creative and willing to think outside the box, are the ones that provide the most psychological safety to people within that group.

I know that sounds crazy but what I’m trying to say here is that if everyone feels a sense of belonging, if they feel that their job is protected, and they feel that they matter to the team, they are more likely to be able to go against the grain, to say the things that might sound crazy, to open up their mouth when they see things are going wrong. There are these great studies of you could judge a company’s creativity by setting up a prediction market. So, see how often people are agreeing with what the CEO says when you’re actually asking them in front of the CEO, “Do you agree?” But then have a side market where people bet on whether the outcomes or the choices are going to work or not, and you’re going to get the real opinion.

So, prediction market is actually a better way to know if people agree with you than just kind of asking them. But if you create a sense of psychological safety, you don’t need that kind of output. You get to say, “Look, in this arena of creativity, everybody is equal. We fight it out, we go crazy, we are willing to look at ideas. And when you fail, we don’t punish you. We actually reward smart risks rather than just success,” then you’ll find people are willing to start taking those chances.

Now, you don’t want absolute chaos, that’s why it’s very important for groups to be cohesive when they move out of that exploratory phase and into the execution phase. But in exploratory phases, take a look at, “Are you building psychological safety within your organization?” There are lots of tools for doing that. And, again, that’s how Steve Kerr, when he got to the Golden State Warriors, kind of unlocked all the creative potentials of that team to take them to, whatever, five NBA Championships in a row, was by first setting up psychological safety in the locker room so they could get more unsafe on the court, and he kind of walked me through that, and I tell that story in the book.

Pete Mockaitis
Beautiful. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jonah Sachs
I guess I’ll just say that one of the things that I found most fascinating has to do with the real psychological mechanisms, and this is just kind of one more tip that I think is helpful when you understand this. I came to understand something that I call the safe thinking cycle. So, what happens is the world change around us, and that creates a certain amount of anxiety. What we’re doing is no longer working. We sense it because we’ve stepped up into a new position, and we’re not quite able to perform in it yet, we need to learn more, or what we’re doing no longer works, or there’s a new competitor in the space, or anything like that. We get a signal of anxiety.

Now, we’re programmed by evolution to see anxiety as a threat to our bodies basically. Anxiety out in the African savannah would mean that there was an animal about to eat you. And in those cases, what happens naturally from anxiety is that our peripheral vision shuts down, our nonessential bodily functions begin to slow down, and we really fall back on what we know works. So, we take what’s called stereotypical actions.

So, anxiety will, first, lead to the sense of, “Okay, I got to do something differently.” But by the time you start thinking what to do differently, you’re programmed by evolution to fall back and do something expedient and safe, and then things get worse because you haven’t reacted to the stimulus, and the cycle just repeats and repeats and repeats. And so, that’s where most people find themselves. The more stressed out you are, the less likely you are to take new and creative actions.

The way to break this cycle is not to respond differently or to force yourself to respond differently. It’s actually to reframe what anxiety means. And this has been a really fascinating look, for me, into sort of a whole bunch of different both kind of biological science and psychological science. But people who effectively break this cycle are those who tell themselves that anxiety is not a signal of danger, but a signal that they’re on their creative edge.

So, if what you’re doing is moving away from situations that cause anxiety, you’re actually creating further and further anxiety. And there’s a lot of psychological research that shows the more we concentrate on avoiding a feeling, the more we’re going to have it. The more you move towards that anxiety and say, “Okay, that anxiety is a signal that I should move toward it not away,” that is where we can experience the anxiety, and then take new action in its face.

So, it was very counterintuitive to me, nobody likes that feeling of anxiety, but if you can take it as a signal that you’re in your creative zone, when you feel it, that can really reshape your relationship to the creative thinking cycle.

Pete Mockaitis
Boy, that’s really good, and I think we might characterize anxiety all the more broadly, not just the, “Oh, crap, something terrible is going to happen” sensation, but I guess maybe also like I think about just sort of learning and growth mindset stuff. It’s just sort of in terms of awkward or dread, like, “Ugh, I’m not any good at this. Oh, I feel stupid.” It’s like that whole family of unpleasant feelings you can associate to, “Oh, I’m at the edge of creativity, or of growth, or of breakthrough,” as opposed to, “Oh, this is a thing to retreat from.”

Jonah Sachs
Yeah, for sure. For sure. The things that are like worth doing but don’t make you anxious are the things that you have been doing for a really long time, probably for a decade. So, the first time you give a speech in public, you might feel terrified. Once you’ve given that talk 20 times, you don’t feel scared anymore. If all you’re doing is giving that same talk again and again and again, your days are kind of numbered.

So, it’s great to fall back on the things that we know when we know we can do well. I would say give yourself at least 15% to 25% of your time though doing things that you suck at, and that will make you just a much better, more flexible thinker.

Pete Mockaitis
All right. Well, now, could you share with us a favorite quote, something you find inspiring?

Jonah Sachs
I still love the bumper sticker, I don’t know who even said it, but, “Don’t believe everything you think,” always makes me smile, and I kind of take that as a motto for myself.

Pete Mockaitis
Thank you. And how about a favorite study or experiment or bit of research?

Jonah Sachs
I looked at a study that showed that people, when given a chance between feeling medium-level electric shocks and being bored, would usually, after about 10 minutes, choose the electric shocks. So, when they put four people into a white plain room, and said, “You can have the electric shock and leave, or you can stay for another 10 minutes,” people mostly took the electric shock.

And just amazing to me, I think probably a hundred years ago, 50 years ago, maybe even 25 years ago, we were pretty good at sitting with ourselves and sitting with our own feelings and ideas. The fact that we’re at a place where most of us would rather be in pain than quiet is definitely a sign that there’s a lot of white space, a lot of opportunities for those who could be a little bit more mindful and take their time through processes, and be in that zone where creativity arises, which is in that quiet zone.

Pete Mockaitis
And how about a favorite book?

Jonah Sachs
Well, I’m reading right now a book called Station Eleven. It’s a post-pandemic science fiction book about a future in post-pandemic. And sitting through a pandemic right now, I’m kind of enjoying its beauty and its quiet, looking at what the world sometimes becomes.

Pete Mockaitis
And a favorite tool, something that helps you be awesome at your job?

Jonah Sachs
I have been really appreciating using Asana lately. It’s a fantastic product and helps me organize the millions of tasks that I try to keep. And I’ve tried many, many different tools, and have really struggled to use one again and again. I’m on kind of month 18 now with it and I find it’s really sticking, so that’s my tool.

Pete Mockaitis
And how about a favorite habit?

Jonah Sachs
I think I mentioned the one that I’m most excited about, which is doing things that I’m bad at and staying out of my comfort zone, so continuing to press, although I’m not improving as fast as I like, continuing to press on my singing is my latest habit that I’m trying to stay in.

Pete Mockaitis
And, now, how about a favorite nugget, something that you share that really seems to connect and resonate with folks, and they quote it back to you often?

Jonah Sachs
I find that the thing that most gets quoted back to me from my work, actually, comes from my first book Winning the Story Wars, maybe it’s because it’s been out for so long. But I kind of had three key tips for how to communicate and how to build your own personal brand and tell stories. And that was be interesting, tell the truth, and live the truth, and that gets repeated back to me as a sort of three pillars in life that are always worth following.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jonah Sachs
JonahSachs.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Jonah Sachs
Yeah, I would just say it all really comes down to move towards the things that scare you, get out of your comfort zone, and if you’ve been saying that you’re going to do things differently, start doing something different today.

Pete Mockaitis
All right. Jonah, this has been a treat. Thank you and keep on rocking.

Jonah Sachs
All right. Great talking.

551: How to Save Massive Time, Energy, and Frustration by Solving Problems Before They Happen with Dan Heath

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Dan Heath discusses how upstream-thinking can help solve problems before they even show up.

You’ll Learn:

  1. The power of “upstream thinking”
  2. How to get to the root of the problem
  3. How to avoid the blame game at work

About Dan:

Dan Heath and his brother, Chip, have written four New York Times bestselling books: Made to Stick, SwitchDecisive, and The Power of Moments. Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. The Heath brothers’ books have sold more than three million copies worldwide and have been translated into thirty-three languages.

Items Mentioned in the Show

Thank you, sponsors!

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Dan Heath Interview Transcript

Pete Mockaitis
Dan, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Dan Heath
Hey, thanks for having me on.

Pete Mockaitis
Well, I am so excited to speak to you in person and digging into the wisdom of your book here “Upstream.” And so, I want to maybe hear from you on the personal side, talking about preventing problems instead of reacting to them, is there an area in your own life where you’ve applied some “Upstream” mindset principles to get some good results?

Dan Heath
Yeah, there actually is one, and it’s so utterly mundane, I’m almost embarrassed to share it, but here was my epiphany. And, keep in mind, this was while I was writing a book on upstream thinking, and by upstream, I mean the quest to solve a problem before it happens. So, anyway, as you know, I’m a writer and, for whatever reason, I tend to do my best writing in coffee shops. So, I had this coffee shop I go to every morning, and I sit in the same place, and I order the same thing. And so, as a result of that, I’m constantly shuffling my laptop back and forth. I have a proper office that stays largely abandoned, and then I go to this coffee shop to write.

And so, I go to the coffee shop, I plug in the laptop, and then when it’s time to go, I pack everything up, I pack up the power cord, I get back to the office, I unwind the power cord, plug it in there, and it’s just a lot of power cord shuffling, and it’s just like an everyday annoyance. And I’ve been doing this for years. I mean, for years, I’m packing up, unpacking my power cord a couple of times a day. And then, in the course of this research, it occurs to me, “Hey, what if I bought a second power cord, and one of them could stay in my backpack when I go to the coffee shop, and one of them could stay permanently wired on my desk, so when I get back and I put my laptop down, I just easily plug it in.

And it was like this great relief where this little everyday annoyance was just gone forever. And then I started kicking myself, like, “How could I get in this mode where for years…?” I mean, it’s not like this was some major hardship obviously, but it was an annoyance, and it never needed to be one. And that’s the spirit of “Upstream” the book, in a very mundane personal story.

Pete Mockaitis
Well, I actually totally connect and relate to that. And I think about travel in terms of I’m always sort of reassembling my toiletry bag 3-1-1 and just get two of the things, and just leave the thing in the suitcase forever.

Dan Heath
Exactly.

Pete Mockaitis
So, lessons learned.

Dan Heath
And I think this is also true in relationships. Like, every couple has something that they bicker about, “Oh, you left the toilet seat lid up again,” there’s just some recurring irritant, maybe many, depending on your relationship. And so, I also got to talk to some people who’d figured out how to solve those kinds of problems. I met this guy named Ritch Marissa, and he and his wife, their thing was the hallway light. So, Ritch would go outside, often just to take the dog out or something, and he would flip the hallway light on. He’d come back in and he would inevitably forget to turn the hallway light off, and that bugged his wife, and so this was just like a little nagging problem for them.

And one day, Ritch Marissa has this epiphany, and realizes, “Hey, we don’t ever have to do this again. I’ve got it. I know how to crack this.” And so, the next day, he filed for divorce. No, I’m kidding. That is just a cheap joke. No, what he did was he went to Home Depot and he bought something I didn’t even know existed, which is called a light switch timer, and this is like a little panel that goes where your light switch is, and there’s buttons on it with different timestamps, so he can just press the five-minute button, the light comes on, and after five minutes, it turns itself off.

What is just so profound to me about this, I know these are little things, but it’s just a signal that, in our lives, it’s so easy to get into these patterns where we can fight the same problem again and again, and it’s like it takes a miracle for us to snap awake and realize, “Hey, with the right intervention, this could be gone forever.”

Pete Mockaitis
Yes, that’s resonant and it’s exciting, and I think it really just, even for the relationship itself, that’s a loving action. That’s going to say, “Hey, honey, I heard you, I listened to you, and I’m doing something about it,” and so not only do we have that irritant gone, but we have kind of, “Oh, that was really nice of you. Thank you,” going for you.

Dan Heath
If only more of our relationship problems could be addressed with a $10 gizmo from Home Depot, the world would be a better place.

Pete Mockaitis
Home Depot on Valentine’s Day is a peak day for them. Well, cool. So, then we talk about upstream and this notion of solving problems before they happen. I’d love to hear, have you made any particularly surprising counterintuitive discoveries about our human nature while digging into this stuff?

Dan Heath
I think what really captured me about this topic, because I’ve been thinking about this, I checked the other day, and literally my first Word file where I started taking notes on this upstream topic, was in 2009, so this has been on my mind a long time. And what kept me with it really involved the definition of a hero. So, when I say hero, what associations start popping to mind? It’s probably a policeman, or a firefighter, or a first responder, or a lifeguard who saves someone. It’s people who save the day, that’s a hero.

And it occurred to me at a certain point that there’s a whole another class of people who keep the day from needing to be saved. Someone invented a smarter building code that reduced the incidents of fires in buildings. And someone else consulted with lifeguards at public pools and taught them how to scan the pool in a better way and to position their chair in a smarter place. And a high school coach who’s mentoring teenagers in a way that keeps them out of trouble with the law. And these are upstream heroes.

These are people who stop emergencies from happening, and yet they hardly ever get any glory. In fact, their work may be largely invisible. We may have no idea what they did. I mean, how would we? How would we know that the consultant at the swimming pool kept a child from drowning one day? And so, that idea just captured me that there’s this whole invisible set of heroes whose identity we may never know even though they’re having a profound influence on us.

Pete Mockaitis
Yeah, that is powerful. And so, you’ve got a number of excellent tales that you’ve got some of the best story teasers on the back of your book that I’ve ever encountered, so well done. Well done.

Dan Heath
Thank you.

Pete Mockaitis
You and editor and team for those. So, maybe let’s just bring this to life with a little couple of those. So, tell us, all right, so there’s a school district, they had an issue with dropouts, and they did something upstream to prevent a whole lot of dropping out. How’s that story unfold?

Dan Heath
Oh, this is one of my favorites in the book. So, this is the Chicago Public School district, massive school district, I mean, this district has a $6 billion budget which is the same as the city of Seattle. So, when you talk about a difficult change environment, I mean, this is it. and if you want to hear a depressing stat, back in 1997, the graduation rate at CPS, Chicago Public Schools, was 52%. Like, if you were a student at CPS, you basically had a coin-flip’s chance of graduating. And it had been true for years.

And in a situation like that, people start to habituate to that level of success. If you were a teacher, or an administrator in this system, you’d certainly bemoan the fact that you’ve got a poor graduation rate, you regret it, but it almost comes to seem inevitable that, “Well, it’s a shame, but this is a complicated world. These kids come from difficult environments. Their K through 8 education didn’t serve them very well. And so, what are we going to do about it?”

Well, there was a point that came when they realized, “Maybe we can do something.” So, some academics, including Elaine Allensworth, figured out that there was a test they could perform in the ninth-grade year that could predict with 80% accuracy which students would graduate and which wouldn’t. And the test, I don’t mean like the SAT. All I mean is the test was, “Did the student take five full-year course credits and passed them successfully?” and, “Did they fail more than one core course?” Core course like Math or English. And if they received five full-year credits, and they didn’t fail more than one course, one was okay, but two was a real warning flag, then that meant they were off track for graduation.

And so, for the first time, it’s like they had a kind of smoke detector for dropouts, they advanced warning, they had time to do something about it. And so, this becomes a way of opening the door to changing the way the system worked. And some of the things they did, I’ll give you two examples, one was they realized some of their own policies were sabotaging kids. So, this was like the “get tough on discipline” era in schools, and it was routine at the time. For a couple of kids who shoved each other in the hallway, they’d get a two-week suspension. They just doled those out like candy.

But the research shows if you take a kid who’s kind of on the borderline, and you kick him out of school for two weeks, what happens is they come back, they’re lost, they feel bad that they’re lost, they end up failing the course, and then if they fail a couple of courses, they’re off track for graduation. It’s this absurd situation where nobody realized that by handing out a two-week suspension, they might well be dooming them to dropping out of high school, but that’s what the research showed.

The other thing is they reorganized the way that they worked. So, all of the freshmen teachers, traditionally, they would just stick to their own within the discipline. The Math teachers would meet with Math, and English with English, and so forth. Now, they formed what they called freshmen success teams where they met across departments and they would go student by student. I mean, they would be sitting around the table, literally saying, “Okay, Michael. How are his grades and his subjects right now? How has his attendance been the last couple of weeks? Have we been calling his home when he’s missing school? Can we get him some extra tutoring?” And they’re figuring out, on the fly, how to take these kids who are at the risk of being off track and getting them back on track.

And what happens is, as the years go by, and as they learned how to get ahead of these problems, how to encourage attendance, how to get extra resources for the students who need it, they start moving the needle. They start moving the needle at the freshman level. More and more students are now on track versus off track. And then, four years later, when it comes time to graduate, this early warning system pays off. And, now, the graduation rate in CPS is something like 78% or 79%. I mean, I can’t overstate the magnitude of a change that has to happen in a system like CPS to move the graduation rate by 25 points. It’s just astonishing work.

And for every student that graduates that, in an alternate reality probably would’ve dropped out without this work, their lifetime income is going to go up by $300,000 to $400,000. I mean, this is a massive, massive effort that started with the upstream notion to think, “Hey, what if we could prevent some of these kids from dropping out?”

Pete Mockaitis
Absolutely. So, that’s so powerful right there. It’s like, “What is the smoke detector, or the early warning system, which then, in turn, lets us prioritize and wisely concentrate resources or interventions to prevent the issue from occurring there?” So, I think that can have all kinds of applications in all kinds of settings, professionally and personally, in terms of, “What might make high-performing, high-potential employees want to drop out or exit the organization? What are some of those tests you can run?”

Dan Heath
That’s actually a great example. And I think a lot of organizations, we constantly hear about the big data revolution, and I think in many cases it’s overblown. But I think this is one case where it’s not, where what data is so powerful at doing is figuring out ways to detect that problems are coming. And I’ve spoken with a number of HR leaders that have figured out very diagnostic tests for knowing when employees are in trouble, when they’re at the risk of leaving.

I’ll give you another example on the customer side. So, LinkedIn, we all know LinkedIn, they sell a very expensive package to employers who are doing a lot of recruiting on the site, and it’s a subscription. What they figured out years ago is the way it would work is the employers would subscribe to an annual thing, and then about month 11, the sales reps would start really putting the full-court press on the customers just to make sure that they were going to renew because that’s how everybody was measured, is what’s the retention rate. And, churn, as most of you probably know, churn is a measure of how many people are not renewing. And so, churn is always what you’re fighting in a subscription business.

And so, they would send in the rescue troops in month 11 to make sure these customers are going to renew. And somebody started digging through the data, and they made a curious discovery that they could predict as early as the first four weeks of a customer’s subscription who was likely to renew and who wasn’t. And, at first, they were puzzled, they’re like, “How could we possibly know from the very start who’s going to renew and who’s not?” You would think that it would take time to figure that out. And they dug in and they realized the deal was people either got value from LinkedIn almost immediately or they never did.

So, they realized, “Aha, we’ve got to get out of the business of rescuing customers, and we’ve got to get in the business of making sure customers have a bang out first month.” And so, they put a lot of resources into onboarding customers, and they would do a lot of handholding where if you’re hiring a developer in Atlanta, they would get on the phone with you and walk you through step by step, “Okay, here’s how to define your target profile. And I’ve actually written some copy for you for emails that you can send out to prospects.”

And the effect of this work is, over a period of four or five years, if memory serves, churn rate was cut in half, even as the company’s revenue absolutely exploded. And that is an intervention that’s probably worth tens if not hundreds of millions of dollars in value, simply by paying attention to, “How can we see problems before they happen?”

Pete Mockaitis
Yeah, that’s huge and it totally makes sense in terms of you’re getting the value or you’re not getting the value, and you can know that pretty early. So, Dan, hey, keep it coming with these stories. So, you also mentioned that there’s an online travel website, and they were able to cut 21 million customer service calls by doing something a little different with their website. What was that?

Dan Heath
This story is almost hard to believe. So, this is a story about Expedia, and in 2012, there’s a guy named Ryan O’Neill that was digging through a bunch of data, and he found something that even today I find hard to believe, which is that, at that time, for every hundred customers who booked travel, a flight, or a hotel, or rental car, whatever, 58 of the hundred would end up calling the customer support center for some kind of help.

Pete Mockaitis
Wow.

Dan Heath
Which would seem to nullify the whole point of the online travel model. It’s sort of like if you went to a gas station where you could swipe your credit card at the pump, and then 58 out of 100 times something went wrong where you had to go inside. Like, you’d be pretty irritated with that business. And so, he starts to dig in, “Well, what in the world is going on? Why are so many people calling us?” He figures out the number one reason that people are calling is to get a copy of their itinerary. That’s it. Number one. Twenty million calls were placed in 2012 of people asking for a copy of their travel itinerary, and he’s just kind of slapping himself in the forehead, and he’s thinking, “How could this happen?”

Well, there’s a good reason why it happened. I mean, Expedia is a big profitable business. It’s not like these people were ignorant or unskilled. What happened was they were organized to neglect this problem. So, there was a whole set of people whose job it was to get customers to the site, and then there’s a whole another set of people whose job it was to make sure that people who came to the site, ended up booking something, and there’s a whole another set of people whose job was to keep the website running smoothly, and a whole another set of people whose job it was to take the customers’ calls and resolve them quickly.

But if you look across this whole ecosystem and you ask, “Whose job is it to make sure customers never need to call us?” The answer was, “Nobody.” It was nobody’s job. And if that goes even worse than that, that nobody would even benefit if that were true. And so, the top executives at Expedia realized they’ve got a problem, and they formed a special taskforce and put them in a war room, and they challenged them, “Hey, let’s keep these customers from needing to call us.” That’s the shift upstream. “Rather than get more efficient at handling customer calls,” which had been the way they’ve measured themselves to-date, “let’s just keep these calls from happening.”

And the solutions came very quickly, as you’d well imagine. They gave customers ways to get their own itinerary, and they added different trees to the IVR, “Press 2 if you need a copy of your itinerary,” and they changed the way they sent the emails with itineraries so they wouldn’t get in the Spam folder. And what happens is those 20 million calls essentially vanished, they go to zero over a very short period of time.

And I think what this tells us is something interesting, which is organizations always push for specialization. We’re divided into silos, we’re pressed to specialize, and there’s good reason for that. It makes things more efficient. It makes us more productive. But it can also be a deterrent to solving really thorny complex issues because we stay in our silos, and those silos create blinders. And so, all of a sudden, really obvious questions like, “Hey, why do all these customers need to call us if we’re an online website?” It’s like it gets purged from our existence because of the way we’re organized.

And I think that’s the promise. If you’re listening right now, and you’re in a big organization, let me promise you, there are issues just like this, these silos-spanning issues, that are waiting for someone to discover them and organize a response, and that’s the upstream mindset.

Pete Mockaitis
And those are great opportunities to bring your career upstream or up the hierarchy when you identify and you get proactive, and then you make some real value happen by tackling it. That’s huge.

Dan Heath
Exactly.

Pete Mockaitis
Well, so then we’ve heard some fun stories. Now, I want to get your view on kind of what are the fundamental principles or key questions to ask to surface these opportunities all the more readily and to not let them just sit under the radar for months and years?

Dan Heath
Yeah, let me identify, I’ve got a couple of skills that I think people can consciously build that will make them better upstream-thinkers. And the first is anytime you’re trying to prevent a problem before it happens, you’re going to be dealing with complicated systems, and you’ve got to understand the system, and, in particular, you’ve got to find some point of leverage, somewhere you can tinker with the system to get a different result.

So, in the case of Chicago Public Schools, they had this discovery that, “Hey, ninth grade is the critical time when we can take a student who’s off track and get them back on track.” So, one way to get closer to problems to identify a point of leverage is to immerse yourself in the specifics of the problem. So, I’ll give you an example. There’s an organization called the Crime Lab that’s associated with the University of Chicago, and they do a lot of research on, “What policies could potentially help reduce the crime rate?”

And so, years ago, during the forming of the Crime Lab, they were asked to work on the problem of gang violence, which is a recurring problem in Chicago. The problem there has to work on was homicide, and the lore was that the homicides were the result of gang violence.

And so, they started by questioning that premise and tried to get closer to the problem. And the way they did it was they went to the medical examiner who always writes a report on why young people died, or why anybody died, and they went through the last 200 reports of homicides of young people and they just read through the situations to train their intuition. And, yes, there were some that were the result of gangs jockeying for power or what have you, but what was far more common was a situation where some teenagers got in a fight over something stupid.

One example was a couple of groups of guys, one of the groups accused one of the guys on the other group of stealing someone’s bike, and the fight escalated. And in some places, a fight like that might’ve ended in throwing some fists. In this case, one of the kids had access to a gun and somebody got shot. And that became, what they discovered in these medical examiner reports, as they got closer to the problem, they saw this is not fundamentally about gang violence, that if they wanted to intervene to reduce the number of homicides, we got to somehow be able to speak to these situations that are normal teenage disagreements that escalate out of control.

And what they eventually did is they created a program that trained young men in high schools how to resist that urge to go nuclear when you get mad or when you get in a disagreement, to build a little bit of self-control and reflectivity in situations like that. But the way they discovered that point of leverage, which turned out to be quite successful, was by getting closer to the problem.

Another example, the same thing, that I write about in the book is there were some architects that helped design big public spaces like airports, and they’ve been asked to think about how to make those spaces more convenient and more accessible to older adults, and these were young architects. So, how do you get closer to an issue like that when you’re not in the target population? And they discovered something that’s called an age simulation suit, which is something you can wear to help you feel, not just learn about it, not just hear about it, but feel for yourself what it’s like to be older.

So, there are elbow braces that mimicked the reduced movement you get in your elbow joint. And as you age, you lose dexterity in your fingers, so they have these gloves that simulate the loss of dexterity. And they wear something called overshoes which simulate nerve loss in your feet, which makes it a little bit harder for you to perceive where the ground is. And so, they wear these age simulation suits, and they walk around DFW just to feel what it’s like to be old. And any business traveler listening to this knows DFW will make you feel old, just in general, much less without an age simulation suit.

But they start figuring out, “Hey, we need another step on the escalator because it’s really hard to get your balance when it’s moving as quickly as it is.” And they realized that there aren’t enough opportunities to take a rest, that these big hallways are intended to help people get where they need to get quickly, but older people need breaks, and there just aren’t good spots where they can put their hand on a railing or take a seat for a moment, and they realized they need some rest stops.

So, just to zoom out to the bigger issue here, what I’m saying is whatever industry you’re in, whatever role you have, there’s always going to be recurring problems in your organization. And one systematic way that you can get better at helping your organization solve those problems is to be the person who has the instinct to get closer to the problem, to go through those medical examiner reports, to put on an age simulation suit to give yourself a better instinct about what it’s like to navigate these spaces. I think that’s an upstream skill that we can all cultivate.

Pete Mockaitis
Certainly. And I imagine the hang-up and the reason people don’t do that is they might say, “Oh, my gosh, who has time to look at 200 of these reports or to find this special suit and to go through it?” And so, I guess, in the moment, I would imagine that can feel like, “Where will I find the time?” But if you zoom out, boy, I imagine there’s huge multiples of time saved associated with doing this stuff.

Dan Heath
You have put your finger on what may be the fundamental tension of upstream thinking. And I want to tell you about a study that I think really brings this tension to life. So, a woman named Anita Tucker, who’s just a fascinating thinker, at one time she ran a frosting plant for General Mills, I believe. And now she is an organizational researcher, and, at one point, for her dissertation at Harvard, she followed around nurses. So, she shadowed them during their day, and she figured out that nurses are basically professional problem-solvers. There’s always something weird popping up that they had to deal with, and sometimes it’s small stuff, like they ran out of towels, and they had to figure out where to get a towel for a patient.

Sometimes it’s bigger stuff. Like, Anita Tucker tells a story of a nurse who was trying to check out a new mother from the hospital ready to take her baby home, but the security anklet that they put on babies had fallen off and so you can’t check out the mom without that, so they went on this frantic search, “Where is the anklet?” It turns out it was just in the baby’s bassinet. So, easy, they checked out the mother and were done.

Three hours later, the same thing happens again with a different mother, and this time they do another search, they can’t find it, and so they have to go through another set of protocols to resolve the situation, but they managed to get the mother out. And so, when Anita Tucker first encountered this story, she thought, “Hey, these are nurses being really resourceful. They’re scrappy, they manage to work around problems, they don’t let things stand in their way, they don’t go running to the boss every time something goes wrong. It’s an inspiring portrait.”

Pete Mockaitis
These were the heroes.

Dan Heath
Until you realized that what she’s describing is an environment that never learns, that never improves, because when you work around problems, and when you heroicized people who work around problems, what you’re guaranteeing is that those problems will recur.

Pete Mockaitis
Because you get glory by addressing them.

Dan Heath
Exactly. And it didn’t occur to the nurse who check out two mothers in three hours that had problems with the anklet falling off to ask, “Hey, why is this happening? What can we do to stop this from happening? What’s the root cause? How can we make sure we never have to solve this problem again?” And I want to be clear here, I’m not throwing stones at nurses. I think that this study could’ve been done on any profession that it would’ve come down to the same conclusion, which is our lives are so busy and so full of emergencies and issues to be dealt with that we get in this trap of, “Let’s just get through it. Let’s just work around. Let’s figure out how to get by.” But what we have to realize is that is a trap. When we work around problems every day, we guarantee ourselves to have to deal with them again tomorrow.

And so, when you said, what it feels like in the moment is, “Oh, my God, where am I going to find time to go through to 200 medical examiner reports?” that’s exactly the issue, is in the short term, it is extra work, it is stepping outside of that cycle of workarounds, but it’s basically the only ticket out of that self-perpetuating cycle of firefighting. And that’s something, that trap of firefighting, is something that I call in the book tunneling. It’s actually a term from some psychologist in a book called “Scarcity.”

But I love that mental image of tunneling, that that’s the trap we get in where we kind of lose our peripheral vision and all we’re doing is making our way forward, “How can I get through these problems as quickly as possible to get onto the next set?” And we start to lose sight of the big questions, which is, “Is this tunnel going the right way? Is there an easier way to get where we’re trying to go? Are we even pursuing the right goals?” When you’re in the tunnel, the only real direction is forward.

Pete Mockaitis
Yeah, and that totally connects and resonates. Like, even just biochemically, it seems like, “Okay, all right, my back against the wall. We got to hustle. We got to hurry. Let’s do, do, do, go, go, go,” and then it’s that vicious cycle.

Dan Heath
It is. And I empathize with the nurses because what are they suppose to do? I mean, honestly. So, the mother is trying to get checked out, they can’t find the anklet. What would we advise of the nurse in that moment? Is she suppose to conduct a root-cause analysis of the circumference of the anklets and contact the manufacturer and talk about product improvements? It seems absurd. It’s almost like we can’t envision another reality other than the tunneling reality.

But just to give you a feel for a way out of the tunnel, what many health systems have done is start to hold standing meetings, sometimes called safety huddles, where a bunch of nurses and doctors and staffers get together in the morning, it might be a 20-minute meeting, and they talk about, “Okay, what near misses did we have yesterday where someone was almost hurt or we almost gave somebody the wrong medication? What can we learn from that? How can we improve our processes to make sure it doesn’t happen again?” And then they look forward to that day, “What’s coming today that’s more complex than usual that we should think through?”

And I think that’s a perfect example of how you can escape the tunnel, even if it’s just for a 20-minute meeting, because that’s the forum where that nurse could’ve said, “You know, something weird happened yesterday. We had two mothers with the same problem happened to.” And that’s a meeting where you could deputize a subgroup to work on that and figure out what was going on and solve it. So, I think it may be too much to ask of humanity to figure out how to get out of our tunnels because it’s such a powerful instinct. But if we can even escape them for short periods, we can make much smarter choices.

Pete Mockaitis
I’d love that. And so, maybe while we’re just sort of imagining workplaces at large and recurring problems that may have the potential to be solved once and for all, what are a couple of things that just leap to mind for you that we should have our eyes open toward as professionals?

Dan Heath
One thing, I think, has to do with a sense of ownership. So, in the book I talk about what’s curious about downstream actions is that they’re often obligatory. If someone shows up at the hospital having a heart attack, the surgeon can’t opt out of that work. Or if a preschooler has an accident, the daycare worker can’t opt out of the diaper change, right? When there’s a problem that presents, we have to deal with it. Versus, upstream problems, curiously, are sometimes voluntary. People have to step up and say, “This problem, it wasn’t something that I created but I’m going to be the one to fix it.” And that’s something that relates to accountability.

I’ll give you an example from the work world. I talked to an administrator named Jeanie Forrest who works in the Yale Law School. And when I talked with her, she was having this staff issue that she was dealing with. So, there were two staffers, these are disguised for obvious reasons. The boss, let’s call her Barbara, and the director, we’ll call Dawn. So, Dawn had filed a complaint about Barbara, her boss, for belittling her and kind of undermining her in certain situations, and this had landed on Jeanie Forrest’s desk. So, she asked the two women to come in, and Jeanie Forrest said, “You know, this situation is my fault. I had heard rumors that you two weren’t getting along, and I sensed it myself. And you know what I did? I just stuck my head in the sand and I thought, ‘Well, maybe this will go away.’ So, that’s on me. This is my fault.”

And then she turned it around and she said, “I want each of you to tell the story of this situation as if you’re the only one in the world responsible.” And at first, the women had a hard time honoring the spirit of that request, so Barbara, the boss, said, “Well, every time I ask something of you, you shut me down and you give me weird body language.” And Jeanie Forrest said, “Barbara, that sounded awful lot like you’re blaming Dawn. Can you try that again?” And Barbara said, “Well, you know, I could’ve done a better job explaining. I thought that you should just accept what I said and I dismissed your questions. But I could’ve done a better job being patient.”

And Dawn, for her part, said, “Well, I just accepted your huffing and puffing, but the truth was I just really didn’t understand, and I should’ve made it clear. Hey, I‘m not being resistant. I just don’t understand what you want. Can you help me?” And so, they end the meeting on this kind of detente and they tried to change their relationship. And I emailed Jeanie Forrest six weeks later just to see what have happened with this, and she wrote back and said, “They’re working together productively and cheerfully, it’s a little insane.”

And what I want to highlight about this is I think it’s a kind of metaphor that so many times in life, we have the sense that the problems are happening to us, that we are the inheritors or the victims of problems, but this reframing thing that Jeanie Forrest did of telling the story as if we’re the only ones responsible, it helped all three of the people involved realize, “Hey, we have agency here. Like, we could’ve made different choices, and we can make different choices going forward. We have influence here. We have power.” And I think what that means for upstream efforts is, often, we may find ourselves voluntarily taking charge of something that we had nothing to do with causing.

I was talking to some people from a large software company who were organizing a taskforce on sexual harassment. And it wasn’t a problem of their making. They weren’t the harassers, they had nothing to do with the environment. But they said, “This is a problem that needs solving. What if we sign up to be the people who try to solve it?” And that kind of enlightened volunteerism is something I find very, very inspiring about upstream work, and it goes back to that notion of upstream heroes, the people whose work can be invisible even though it has profound impact.

Pete Mockaitis
Dan, this is so much good stuff. Tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dan Heath
The final thing I might mention is, and this is something I feel you could carry through with you your whole career, is to be cognizant of the downside of measurement and metrics. We live in a measurement-obsessed culture, especially in business these days. And measurement is wonderful, it makes us more efficient, it gives us clear targets, but there’s always a downside to measurement, and much of that downside has to do with gaming and the way that measurement alters our behaviors in ways that are sometimes good and sometimes bad.

So, as a concrete example of the bad side, there was a policy passed in the UK for hospitals where they required hospitals to see patients in emergency rooms within four hours of their arrival, so enlightened intent, “We want to make sure that patients are seen, that these crazy wait times, 12 hours, 16 hours, would go away forever, and that we force hospitals to reinvent their processes.” So, very enlightened. What happens is a lot of hospitals started doing this thing where ambulances would bring patients and stay in the parking lot until they thought the patients were within four hours of being seen, and then they would rush them inside so that they can meet the four-hour rule, right? A perversion of the intent of the policy even though they technically met the statistical definition of it.

And that’s something that you’re going to see in your career again and again and again and again every time there is a sales incentive or a bonus offered. You can bet it’s going to do some good and some bad. But I’ll tell you, most of your colleagues are going to be woefully naïve and think only about the good side, and you can be the one that says, “Hey, let’s kick the tires a little bit here.” One test you can run is what I call the lazy bureaucrat test, and that is if someone wanted to ace the measures or incentives that we’re setting out with the least effort possible, what would that look like?

Or another one you might call the defiling the mission test, which is imagine that we ace all of these measures that we’re setting, and yet our work ends up harming the mission, the reason we’re all here. What would that look like? Like, in the case of the ambulances waiting in the parking lot is a great example of defiling the mission. You’ve aced the measures but defiled the point of healthcare which is to pay attention to patients and their needs. So, I just want to leave that as a provocation that you can be the person whose attention to the dark side of measurement keeps your organization out of a lot of nasty traps.

[39:03]

Pete Mockaitis
Boy, Dan, I can’t resist now. You dropped a couple test on us and those were so good. Do you have more that you can reveal?

Dan Heath
Yeah, actually, there’s another one that I’ll steal from Andy Grove, the former CEO of Intel, and that is he said, “Any time you’ve got a quantity measurement”’ so you’re paying people, maybe you’re paying the janitorial crew based on square footage cleaned, or you’re paying your data-entry people based on the quantity of documents entered.” He said, “Any time you got a quantity measurement, you’ve got to counterbalance it with a quality measurement,” because what you’ve got to realize is if you incentivized people to clean more floors, what comes part and parcel with that is they’re going to do a worse job per square foot in the service of getting to a larger area.

Or they’re going to go so fast on the data entry that they’re making lots of mistakes for the sake of getting through more documents. So, the way to balance the scales is to combine quantity with quality, where quality might be some kind of spot checking of how good the rooms looked after they’re cleaned, or with data entry, to make sure that there’s some metric that specifies how good the precision was between the entry and the original document.

And ever since I became aware of that test from Andy Grove, I’ve started seeing situations where really smart people put it into place. Like, even in the police force in L.A. For years, police were adopting these metrics of reduce crime, reduce crime, reduce crime, and that leads to things like stop and frisk. Stop and frisk is effective at reducing crime but it has this just grotesque side consequence of subjecting a lot of innocent people to abusive treatment. And so, they’ve learned to counterbalance the focus on reducing crime with a measure of community trust, “How much do you trust the police? Do you feel like they’re doing a good job looking out for safety?” And that’s a beautiful way to kind of restore order or a sense of balance to the work. So, that’s another one I would add to the quiver.

Pete Mockaitis
That’s good.
Well, then could you share with us a favorite quote, something you find inspiring?

Dan Heath
My favorite quote, this is from a guy named Paul Batalden, who’s a healthcare expert, he said, “Every system is perfectly designed to get the results it gets.” And that quote has become just like a brain worm for me. It’s so enlightening because it tells you in situations like Chicago Public Schools that at one time failed 48% of its students. It tells you the way CPS is setup is designed to fail half its students. So, if we’re going to get different results, we have to change the system.

But I think it’s also true in our own lives. I think that’s what’s so powerful about this quote, is if you find yourself perpetually dealing with the same dissatisfactions or the same frustrations, it’s a sign that the system is setup wrong. How do you change the system? We can’t just hope our way to a different result.

Pete Mockaitis
And how about a favorite book?

Dan Heath
This is definitely not my favorite book but I thought, in the wake of Clay Christensen’s recent passing, he wrote a wonderful book called “How Will You Measure Your Life?” that I think is a great excuse for all of us, just to be self-referential here in this podcast, to step out of the tunnel and think about the big picture and where we’re headed, and “Are we making the right micro choices to get the kind of macro results we want in our lives?”

Pete Mockaitis
And a favorite tool?

Dan Heath
Let me give you a small one. There’s an online tool called Toggl, and it has turned me into a time-tracker, and that’s what it is, it’s a time-tracking software that allows you to just see how you’re spending your time and devoted to categories. And I’ll tell you, I am not like a natural personal productivity person, okay? I am not the kind of person who puts labels on file folders, so this was unnatural for me. So, take heart if you’re a naturally-unorganized person. And it has really changed my day-to-day work. It’s made me much more cognizant of how I spend my time, and I’ve gotten strategic about it. Like, I’ll actually, from time to time, just do a check-in and see, “Am I putting hours against the things that are most important to me?” And that little tool made it a lot easier.

Pete Mockaitis
Oh, thank you. And how about a favorite habit?

Dan Heath
I’m going to throw out my coffee shop habit. And, look, I know everybody’s going to have a different one. But something about going to the same environment really brings out the best work for me, and I think it’s because it’s just like everything in the environment at the coffee shop now is a trigger or a cue to me to get into writing mode. It’s like it helps me get over that hump because I have so many associations with the look of the place, and the smell of the place, and the taste of the coffee, and it’s like my sensory environment is helping me replicate that state of getting into thoughtful writing mode.

Pete Mockaitis
And is there a particular nugget that you share that really seems to connect and resonate with folks, they quote it back to you often?

Dan Heath
With this new book, what I found that resonates with people is this idea that the need for heroism is usually evidence of systems failure. If you think about we celebrate a lifeguard who jumped into the pool at the YMCA and saved a drowning child, obviously we want to celebrate that lifeguard, he may saved a life, but the need for them to jump in the pool and do the saving, maybe evidence that something was wrong with the way things were operated. Was the lifeguard chair too far from the pool and they have blind spots? Or was the lifeguard on their phone? Or was the lifeguard looking at something interesting happening in the pool and they had dropped their discipline of scanning the pool every 10 seconds? So, I think we should distrust heroics in a way, that if we’re repeatedly relying on heroics to get the job done, then maybe something bigger is at stake.

Pete Mockaitis
Perfect. And if folks want to learn more or get in touch, where would you point them?

Dan Heath
Come visit me at UpstreamBook.com and there’s resources on the site that are free, there’s a lot more about the book if you’re interested, so, yeah, come there.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dan Heath
I would say in the next week, let me challenge you to find a way to get out of the tunnel that you’re in, whether that is just taking an hour off of work and going and sitting in a coffee shop with your phone off and thinking about the big picture. Whatever that looks like for you, escape the tunnel and think about how you might knock down some of those recurring problems and irritants in your life.

Pete Mockaitis
Dan, this has been a treat. Thank you. I wish you tons of luck with “Upstream” and all your adventures.

Dan Heath
Thanks so much, Pete. It’s been a real interesting conversation.