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503: How to Get a Meeting with Anyone with Stu Heinecke

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 Stu Heinecke shares unorthodox approaches to win the attention of strangers.

You’ll Learn:

  1. The simple trick to exceeding a 100% response rate
  2. Do’s and don’ts for composing your personal messages
  3. How to turn executive assistants into allies

About Stu:

Dubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone (2016) and Get the Meeting! (10-2019). Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.

Resources mentioned in the show:

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Stu Heinecke Interview Transcript

Pete Mockaitis
Stu, thanks for joining us here on the How to be Awesome at Your Job podcast.

Stu Heinecke
I am delighted to be here with you, Pete.

Pete Mockaitis
Well, I’m delighted to have you. We dorked out about AV a good while. But I want to hear about your cartoons. I know it might be hard to pick a favorite, like a favorite child, but is there a particular cartoon that you think is extra hilarious or that you think back and chuckle at your own work years later?

Stu Heinecke
Yeah, there are a bunch of them actually. That’s good as a cartoonist. That’s a good sign. But there is one that is just my favorite and it probably has great relevance to today. So, what it is, it’s this little child, this mischievous little child in the foreground and he’s wiping his arms back and forth, he’s sitting in a high chair but at a table. He’s wiping his arms back and forth and his bowl of cereal is overturned, the cereal is all over the place, and the box of cereal is knocked down. And in the background, his mom is washing the dishes, and she’s turned around, you can see she’s rather tired of this and she’s saying, “Roland, you’re acting like a Democrat.” But it could easily be changed to, and makes as just much sense, to say, “Roland, you’re acting like a Republican.”

Pete Mockaitis
Certainly.

Stu Heinecke
And, in fact, it’s my favorite because you could put almost anything in there. In fact, if you put all these together next to each other, to me it really illustrates the, well, let’s say at least the futility of politics, particularly today, they’re horrible. They’re just awful today and everyone seems to think that the other one is the worst, and I think it’s all that. It’s just awful.

So, here’s the funny thing or interesting thing about cartoons and humor in general, it’s really about truth revealed with a twist. So, when we laugh at something, we’re often saying, “Oh, my God, that’s so true.” It is like that. I know someone like that. So, it’s actually about truth. And that Roland cartoon is wonderful if you take several versions of it together and put it into one frame, I think it makes all kinds of sense because actually no one’s got a monopoly on the truth.

Pete Mockaitis
That’s a good point. I think there’s a standup comedian who was talking to his audience in responding to them saying, “It’s so true.” He said, “Yes, it is so true, and that’s why it’s funny.” It is true, hence funny.

Stu Heinecke
That’s it. That’s the whole deal. Yeah, that’s exactly what it is.

Pete Mockaitis
Cool. Well, I want to talk about one of your areas of expertise. You’ve got a couple books about how to get a meeting with anyone and getting that meeting. So, could you maybe open us up with a cool story of maybe someone who was trying something to get a meeting or a series of meetings, having no luck, but then they tried some of your cool approaches and had a transformation?

Stu Heinecke
Oh, man. Well, that’s brings up really two stories to mind. I could either tell you about how I got started with it. A tiny campaign went out and it got amazing results and launched my business. It was worth millions of dollars and it cost me $100, so that’s one. Or the other version would be to tell about Dom Steinmann’s story because Dom was having…I think that’s what I should really tell you because that really directly answers your question.

So, Dom got in touch with me after my first book came out, How to Get a Meeting with Anyone and he was saying, “You know, I’ve just got to share my story. When I was in college, I was recruited by this big late-stage startup in Silicon Valley to work as a sales development rep, and I was thrilled. But then when I got to work and started working with them, well, I found out that their expectation was that we would make 100 phone calls a day, and these were all cold calls.” In other words, they were calls to people that they didn’t know and there was no relationship, there was nothing. They were just calling out of the blue.

And he said that, “Out of a day’s worth of 100 phone calls, you might have one conversation that was even worth having. The rest of them were just slams of the phone.” So, he was telling a friend about this at dinner and lamenting the whole problem, and the friend said, “You know, you ought to get this book How to Get a Meeting with Anyone.” And so, he did. And from there he used what I would call, actually I call it this in the new book, deep personalization as opposed to wide personalization.

So, he started researching the people that he wanted to reach. So, he was still doing the hundred phone calls a day, but then he would research some of the people that he thought would be really worth breaking through to. And so, the first one was a fellow who he discovered through a profile scrape, that is a lot of research of social media profiles and other information that can be found on the web. But what he found was that his target executive was really interested in family, cooking, and technology. So, he ordered an apron, looks like a barbecue apron, and had it embroidered with a Stanley C. Clarke quote, something to the effect that technology, sufficiently advanced, will appear as magic.

So, they had that embroidered on the apron and sent it out. Well, lo and behold, this guy responded right away. And, by the way, this first one was someone that no one in the company, a lot of people had tried to reach him but no one was able to reach him through cold-calling, but by sending that gift, boom, all of a sudden, this fellow actually called back, they had a quick conversation, and they ended up with a six-figure deal pretty quickly.

Pete Mockaitis
That’s cool.

Stu Heinecke
And that’s pretty cool. Then his cohorts started realizing, “Oh, my gosh, Dom is getting through, we’re not getting through to anyone. Dom is selling, we’re not selling anything. So, Dom, how are you doing this?” And he told. “Would you help us?” “Sure.”

So, the next example of this was one of his cohorts said, “Okay, I’ve got a guy, another guy that we haven’t been able to reach. Nobody from our company has been able to reach him.” And so, Dom said, “Okay, let’s take a look. Let’s see what’s in his profile.” And what they discovered was that this fellow was really involved in falconry, so they went to a falconry site and talked to the owner, and they said, “What can we give someone who’s really involved in falconry as a gift?” And the fellow said, “This beautiful glove.” In falconry, they used these beautiful ornate gloves so they can hold the bird by the talons and not have their hand mangled.

So, they said, “Great. We’re going to send that, or we’re going to buy that.” And, meanwhile, they downloaded the picture and sent him an email immediately to the prospect to say, “Hi, I’d like to get in touch with you. I just want to let you know I’m sending you this falconry glove. I hope you enjoy it.” Again, this is another person they hadn’t been able to reach at all, no one from the company had been able to reach him, and he said, “Okay. Well, look,” the fellow responded immediately. He said, “Hey, that’s really cool. Thanks so much. But I’m not really a prospect, but thanks anyway.”

Well, then the glove arrives and everything changed. It was a flip moment. Everything changed. he communicated right away to say, “Oh, my God, I just got the glove. This thing is so cool. I’ll tell you what, remember when I told you I’m not a prospect? Well, I’m not, but I know three CIOs who are prospects for what you do, and I’m going to make introductions right now.” Well, he did and another six-figure deal ensued.

So, now the management was saying, “What’s going on down there? What are you doing down there? And who’s responsible for this?” They all pointed to Dom. So, Dom was promoted to sales manager as a result of that. All of a sudden, that company was sold to, I think it was Cisco for $4.7 billion. So, a year out of college, just from reading the book and using contact marketing, Dom went from probably washing out as a sales development rep to becoming a sales manager for a multinational $4.7 billion company.

Pete Mockaitis
Stu, that is an excellent story. You’ve nailed that. Well, thank you. That’s really thought-provoking in a number of dimensions. So, my favorite part of the story was they learned the guy liked falconry, didn’t know what to do with that, so talked to a falconry person, said, “Hey, what’s a cool gift?” He said, “Well, let me show you.” And then that went there. And even though the person wasn’t a prospect, that deep need to reciprocate is there, so he wanted to do something for them, and like, “Hey, I’ve got some introductions.” So, that is really cool.

So, I know a lot of your work is well-received and loved in the sales and marketing communities. I’d love to get a kick out of hearing maybe some examples of folks who were getting meetings outside of sales, like maybe they’re selling themselves, like with regard to getting a job, or maybe they are trying to connect with someone to get some really great advice or information that will help them with what they’re working on at the moment. Any of those tales come to mind?

Stu Heinecke
Well, I think what’s interesting is that, well, I’m now on my second book about this. When I wrote the first one, How to Get a Meeting with Anyone, I thought, “Okay, I’ve got it all done,” which was foolish. “I’ve got 20 categories of contact marketing campaign types. I’m sure this is it.” And as soon as it came out, I heard from all these people who said, “Well, I’ve got another way to do this,” and another way, and another way, and another way.

And so, some of these stories, well, that’s what led to the new book Get the Meeting! but some of the stories had to do with job search. And, in fact, there’s enough of them that it maybe where I go for the next book here’s the thing. We all sell whether we have the word sales in our titles or not. We all sell. I mean, that’s sort of the nature of human existence or how we work together because we need things from each other, and we get those things by selling.

So, I know that there are a lot of uses of visual metaphors like a medical kit, and I’m going to help, and then the copy that goes with it is something about “I’m going to cure some of the things that are…” that’s not a really great example though, because if you’re writing to someone saying, “I’m going to cure what’s wrong with your company,” that may not be the best, message to put out there.

But I’ve used it directly. I’ve used some of my own devices, my own contact devices to help friends to get interviews even though these devices are used generally in sales. And what I mean by that is usually I’ve been using my cartoons my whole career to break through to people I should never be able to break through to, or at least that’s they way it felt, maybe I should because I have.

So, I’ve worked with, well, my sister, for one, who told me once, actually she was applying for a job, it was a sales job, and she was a little worried about whether she’d get it. And one of the things she said was, “They’re going to ask me to do cold calls. I’m not really very comfortable with them.” And I said, “Well, I’m glad you called me because I love doing them because I’m talking about sending cartoons out first and it’s almost like an ambush. I love doing them. Why don’t we try this? Why don’t we just use one of my,” I call them big boards, or an 18×24 quarter inch thick foam cardboard. So, one side there’s a cartoon about the recipient, in this case the person she was interviewing with. And on the other side there’s a message from the sender to the recipient explaining why they should meet or why something should go forward.

And in Christine’s case, my sister, we created a message on that side that talk about how much she wanted to work with them and look forward to the next interview. So, that was delivered. It’s packaged in some really interesting corrugated cardboard packing with cartoon art all over it and it get sent by FedEx, and so that was delivered. And she got the job. She got the next interview obviously, but she got the job. When she came in, the big board was up over her new boss’ desk, and it blasted her right through.

And I know others have just used, I mean, we can also use the same trick, the personalized cartoon, on a card, just a little greeting card. One of my friends borrowed one of those things from me and got a job as well. So, I just think there’s such great parallels between sales and getting jobs. Even if you’re not in the sales field, you’re still selling, and the outcomes and the methods are still the same.

Pete Mockaitis
You know, as you’re going through these stories, I’m reminded of a story in which I was working with someone to prep for some interviews, and he told me, “Oh, man, I’ve been doing everything to try and get the interview with McKinsey & Company,” which is a selective strategy consulting firm. And he sent them a birthday cake for the whole office on his birthday, and said, “It’s my birthday, and all I want is to work for McKinsey & Company.” And that was actually effective in terms of like, “All right. We’re going to have a look at your resume closely. Sure enough, you have earned an interview,” and then he took it from there, so that’s cool to see in action.

And we talked about the medical kit, right now my wheels are turning, like I’ve got one of my favorite tools is a ratcheting multibit screwdriver. It’s just so elegantly wonderful. And so, if you say, “Hey, I can cure the problems.” It’s like, well, you fix the problem with the tool. And so that’s cool. Well, maybe we could zoom out a little bit and talk about this process. So, you call this whole approach contact marketing. So, can you maybe define that term and the steps and the process for us?

Stu Heinecke
Yeah. Well, contact marketing is, the definition of it is a fusion of marketing and selling that uses microfocus campaigns to produce contact with high-level, high-value prospects and accounts. So, roughly, that’s the definition of it. Well, I can tell you though, when I first started out, although I used contact marketing to launch my business, my business was I was creating direct mail campaigns a long time ago for publishers, for magazine publishers.

And in the direct marketing field, I used to hear that people used to say 1% response rate was pretty common, pretty standard, although there’s really no such number. I mean, it’s like there is no common or standard number, but let’s use 1% for a moment. If you look at lots of forms of other kinds of marketing, let’s say digital marketing, you find that response rates are at the thousandths of a percent so it’s really quite low. In contact marketing, these response rates are going as high as 100%. That’s pretty bizarre.

Pete Mockaitis
It’s as high as it gets.

Stu Heinecke
Well, no. Actually, I found one that was getting 300% to 400%.

Pete Mockaitis
Like referrals and like trial stuff? Oh, wow.

Stu Heinecke
Exactly. Yeah, it was so astonishing the thing that he was giving out that it was being shared, and then that sharing ended up pulling more people into the campaign and more responses to the campaign.

Pete Mockaitis
What was that thing? Now, I’ve got to know.

Stu Heinecke
Well, it relates to something I wrote about in the book called pocket campaigns, it’s a replacement of business cards. And so, I was studying, I was looking for what are the coolest business cards out there, because we’ve all gotten cards that you got them, you say, “Whoa! Oh, my God, I didn’t realize a business card could be like this, and that’s just so cool.”

Well, one of those stories was this fellow who had his card printed on sheet rubber, it’s still the same standard size of a business card, 2 inches by 3.5 inches, but it’s this real thin sheet of gum rubber, it was a tan rubber. And before they printed it, they put it on a jig so it was stretched on a jig, then they printed the contact details. And once the ink had dried, they take it off the jig and, of course, that would mean that when it returned to its regular shape, that meant that all of the details that were just printed now got squeezed together.

He told me that He’d go out to a pub, and he’d get into conversations with people at the bar, and they’d say, “What do you do?” “And what do you do?” And they’d eventually exchange business cards. So, out comes his floppy little business card, it’s like an ambush this floppy little business card as they’re exchanging cards. And the recipient is saying, “Wow, what’s that?” They grab it on both ends and stretch it just naturally because otherwise you can’t read it.

Well, then it reveals it’s Poul Nielsen’s card. He’s a fitness trainer. And guess what? He already has you exercising. Then they would say, “Oh, my gosh, can I keep this?” “Sure, yeah.” So, they keep it and they’d bring it. They kept it in their pockets probably. They brought it to the office and just anywhere they could talk to someone, they’d be saying, “Hey, you’ve got to check out this business card I just got from this guy.” They’d show it, pull it out, the person would stretch it automatically, “Just look at that. He’s a fitness trainer and he already has you exercising.” And they’d have a good laugh and they’d say, “Wait a minute. I want to write down this guy’s number.”

And so, this is stunning because Poul said every time he would hand out a business card, he would get three or four new clients. That’s a stunning result from a business card because usually they’re thrown away. I have cool ones. They have cartoons all over them and so on. I have never handed someone a business card and gotten a sale because of it.

Pete Mockaitis
Yeah. Boy, that’s so cool. So, that’s what a pocket campaign is then is something that you can put into your pocket. Any other examples of things that you can put in your pocket in a card format?

Stu Heinecke
Well, yeah, the pocket campaign. They’re a little bit more involved than just having a cool business card, or, really, I should say an involvement device. Poul’s stretching card is an involvement device. It’s an invitation to play. And from there, as marketers, we would then include a jump offer, something that pulls people to a webpage where we can set a tracking pixel, and then from there we run a remarketing ad or retargeting ad just like any. If that term is not familiar, it’s what’s happening whenever you go to, let’s say, the L.L. Bean site and you’d shop for shoes and then you leave, and then those ads start showing up wherever you go on the web about L.L. Bean shoes.

Well, you can actually do that. That actually is part of the pocket campaign model. But for job search, I would think you could just use the first part of it, just an engagement device. Still something you pull out of your pocket, it’s just like a business card, but it’s totally different from the other cards because other cards generally it’s trying to make us look important and fancy almost. I don’t know. With gold, with foil stamping, and embossing, or maybe they’re engraved on bamboo or metal or carbon fiber, it’s all meant to make us look impressive and it doesn’t work. It’s not working. But the cards that are actually involvement devices do.

So, here’s another example. One of the people that I’ve interviewed for the book has a card that is stamped metal. So, it’s credit card size piece and the stamping knockout cutouts so that the piece actually operates as a multitool, if that makes sense. The cutouts in different size wrenches.

Pete Mockaitis
Screwdrivers and bottle opener.

Stu Heinecke
Yeah, bottle opener. But it’s actually meant to be used on bikes to repair them out in the wild. And this card was for the owner of a bike repair shop. So, there were no logos on it or anything like that. It just had his name and his contact details stamped on the piece but it was this device that bike users or bike riders would say, “That’s really cool. I love that. I’m going to keep that in my wallet, keep it with me wherever I go because I just never know when I might need to use that.”

And so, that’s a great example of a pocket campaign or, let’s say, at least the engagement device portion of a pocket campaign. I think that you could use all kinds of things for pocket campaigns and for engagement devices that could be terrific for jobs. I remember a comedian had a really cool one, it was a flipbook. I don’t know, do you remember flipbooks?

Pete Mockaitis
Oh, yeah.

Stu Heinecke
So, it’s a bound stack of cards actually and on each card was a facial expression of lots of different pictures of this fellow who was a comedian. And when you flip the book really quickly and you flip those pages really quickly, his face changes really quickly and it’s really funny. And it’s a great metaphor for what it is that he can provide in terms of value up on stage. That would be a great card to use in a job search, I would think.

I think all of these would actually be a terrific way. I mean, the multitool could be a great way of saying, again, without saying “You’re broken” to the business owner, “I’ve got the tools to help you succeed,” something alone those lines. I mean, there’s a metaphor there, and you can use that in your note.

Pete Mockaitis
Well, that’s cool. Thank you. Well, we have so much fun with these stories. We’ve got a process here that starts with a research, and can you walk us through this?

Stu Heinecke
Well, yeah, I guess the first thing you need to do is you better find out who it is you want to reach, so that would be step number one. And then once you do that, or while you’re doing that anyway, you’ve got to create something, some sort of device that’s going to get you through. So, this could be something tangible that you send, we’ve talked about a bunch of these already. The pocket campaigns are all tangible pieces, the cartoon pieces, and so on. But it can also be, “Well, look, we’re doing a podcast together.” Podcasts are a great device for connecting with people, aren’t they?

Pete Mockaitis
Oh, yeah.

Stu Heinecke
You get to connect with a lot of really interesting, I’ll not putting myself in there, but you get to connect with a lot of really interesting people. And so, a podcast or I guess we should just broaden it out to some form of media exposure is really nice. There are even interesting ways to use email to break through if you time it correctly. Most of the people that are, I should say, important people who are very busy are pretty tough to reach using email during the week.

But what if you waited until early Saturday morning before they got their weekend started because I know that executives, many executives, and let’s just go all the way up to the CEOs, they get up early, and before they start up their weekend activities, they check their email and they get a little bit of work done. Or at the end of the weekend, Sunday evening, when they’re preparing for the week ahead, also a great time to reach out to someone who’s generally really well-guarded by executive assistants and you can break through.

And there are great examples of things that are done that are way, way, way over the top that are some of my favorite stories but they’re expensive. One person used a, I guess this wasn’t expensive. Someone sent a pigeon to, I can’t say the name, I’m restricted from saying the name, but he’s no longer with us, he was probably the most famous CEO in the world at the time, he’s really tough to get through to.

And so, someone sent a pigeon in a box with airholes and handwritten notes, and sent it to this fellow and said, “You know, I’ve been trying to reach you. I’ve tried everything I can think of. I’ve been talking to your engineering department. They love my solution but purchasing won’t talk to me so I’ve sent you faxes and emails and letters, I’ve called. I’ve done everything I could think of and, really, this is my last resort. So, if you would, inside the box, there’s a pigeon. And on the pigeon’s leg is a capsule, and in the capsule is a little slip of paper. And so, if you take that out and write the name of your favorite restaurant, and the date and time, and then release the pigeon, actually put it back in the capsule first, of course. Release the pigeon. I’ll meet you there.”

And it actually worked. And they had lunch and the fellow walked out of that meeting with a $250 deal, sorry, $250,000. So, there are just all kinds of ways of breaking through and they can be non-tangible or tangible. I think the one thing, the one caution I would throw out there is that if you’re only reaching out on social media, I don’t think that that one, if you connect with someone on LinkedIn, for example, that one action alone is not enough to actually create a relationship, and you’ve got to do more than that to actually show up on their radar screens, so to speak.

Pete Mockaitis
Okay. So, then we’ve got the research, and then we’ve got the intriguing device there. I guess I’m curious a little bit about the research phase and the crafting of that ideal message. So, you mentioned that you’ve checked out their social media profiles. And how do you go about building up that profile so you have that hunch for what would be ideal for them?

Stu Heinecke
Well, you know, I have a great shortcut. There is a new company out there called Seamless.AI. And Seamless is an AI-powered search engine that produces dossiers on anyone. And, in fact, you can sign up for a free account and get 100, I think it’s 100, but maybe it’s 50, but we’ll call it 100 free searches. And so, it uses AI to just scour everything to find out all of the person’s contact details, so their email address, their phone number, their address, and then a lot about what it is they’re interested in, and you can do that in seconds. That’s pretty cool.

Pete Mockaitis
Hotdog, yeah.

Stu Heinecke
Makes it kind of easy, or I guess you can comb the news and just be observant and watch for stories about people who are doing interesting things, somebody you might want to work with or for, those are   great too, so you’ll see them in the news and so forth. There are lots of ways. I think there are actually lots of ways to find the people. But if you’re going to job search, I guess you probably have some idea of what it is you want a job to be and then where maybe the best places are to have that sort of career, so you got to start there I suppose. But then you can also use, for example, Seamless and other tools to find out how to reach them and what it is they’re involved with.

You really do want to know something about these people because, when you reach out, there are a bunch of things you need to consider. One is you really want to humanize yourself. We’ve been talking about ways to do that. I think using a lot of these techniques does personalize you because it causes you to stand out or humanize yourself. But then you also want to be careful about how the messages are crafted because they really need to be highly personal. And you might be saying, “I noticed in the Forbes article last month that you were quoted in, that you said this.” So, you know something about them. And if they’re saying something, then you’re paying attention to what that is, and maybe that’s what you’re responding to as your reason for reaching out to them.

I think the last thing, we’re creating sort of a list here so I don’t want to use the word last, but the thing you want to avoid is you don’t want to sound promotional I think. You don’t want to sound like you’re talking at them. You want to sound like you’re one person connecting with another because that’s actually what it is. But you wouldn’t be saying, “Hey, so-and-so, if you contact me within the next 10 minutes, you’re going to get a freebie or something,” and that’s very promotional and is very off-putting in one of these messages.

In fact, personal goes far. It reaches, I guess, one of the ways to make that message personal would be to actually write it up by hand. And, in fact, a lot of the really successful campaigns or contact campaigns that I’ve written about and found in my research they’ve included handwritten messages. So, you’ve got to be relevant and timely. And I think another really big consideration is you really got to be respectful of their time. So, if you happen to be reaching out to the CEO of a company, keep your message really short and succinct. Don’t ask them to wade through a lot of detail.

Pete Mockaitis
That’s great. And I also want to hear, are there maybe any key phrases that we should avoid entirely? So, you mentioned in particular the super promotional type stuff. I don’t know about you but when I read an email that starts with, “Just following up,” that kind of turns me off.

Stu Heinecke
That’s true. Yeah, “Just checking in.” That’s true.

Pete Mockaitis
And I understand that is what you’re doing, and it’s honest, you’re calling a spade a spade, but that just already reminds me that either through my negligence or by willful decision-making I have ignored your previous communication. So, that one doesn’t do it for me. I don’t know if it’s a personal for me or if that’s kind of universally discouraged. Any things that you would point out, like, “Don’t say this”?

Stu Heinecke
Well, I think I would avoid the use of the word free at all cost because it just sounds like a promotion. But I love what you just suggested there about, “Well, I’m just checking in.” It’s easy enough to go and find something of interest so that when you’re reaching out, you’re not just saying, “I’m checking in,” because that’s wasting their time. Or maybe you’re saying, “Yeah, in fact, I enjoyed this article,” or, “I was at an event last week or last month, an industry event, and I wanted to share with you a couple of impressions because I think they’ll have an impact on your business,” something like that. At least you’re offering value instead of just, “Hey, I’m just checking in,” because I don’t think those ever lead anywhere or lead anywhere good.

Similar to that, maybe, “Pick your brain.” I don’t know that anyone wants their brains picked, you know, “Hey, let’s go out for lunch and I’d love to pick your brain.” Well, why? Perhaps the person on the other end of that sells what’s in their brain, I’m sure they do, but maybe they’re consultants, who knows, or they could be the CEO of a company, they’re paid thousands of dollars a minute. And so, why are they going to allow you to take them to lunch to pick their brain? It’s sort of uncompensated work on their part.

I think, just in general though, it really has…I think that if you are doing a lot of talking about yourself, I mean, I guess you’ve got to tell a little bit about yourself, but if you’re doing a lot of talking about yourself and not about the person that you’re reaching out to and why you want to reach out to them and perhaps how you think you can help them, then I think the whole message is probably off.

Pete Mockaitis
Yeah. Well, this is a great lineup. Stu, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Stu Heinecke
Well, yeah, maybe one thing. Executive assistants are, that’s kind of an interesting thing. They’re usually thought of as simply a barrier to the person that people are trying to reach. And here’s the thing, I mean, a lot of salespeople, and I know your audience isn’t sales-oriented, but still I think there are great parallels here.

So, a lot of salespeople will ask me, or they’ll say, “I’m looking for a way to circumvent the executive assistant. How do I do that?” And my response is, “You don’t want to do that at all. You want to involve the executive assistant. You should be thinking of them as VPs of access or talent scouts. You need to plan your call, your communication with the executive assistant as part of your campaign.” So, it might be helpful to give an example. Would that make sense?

Pete Mockaitis
Oh, sure, yeah.

Stu Heinecke
So, when we send our big boards around, and let’s say I might use the same thing, and my clients use these as well. So, when I’m using it, I get to say to the executive assistant, “Hi, I’m Stu Heinecke. I’m one of the Wall Street Journal cartoonists. And I’m sending a print of one of my cartoons, it’s about your boss.” Well, that’s just a handful of words but already the executive assistant is leaning into the phone saying, “Wait, what? What did you just say?” because it’s about their boss, and it’s a cartoon by a well-known cartoonist, in a well-known venue, and this cartoon happens to be about their boss so, of course, they’re interested in pursuing the conversation further.

And so, I finish that by saying, “So, I want it to be a surprise to your boss but I don’t want it to be a surprise to you. Would you mind if I send you an email?” “Sure,” usually that’s the response. “Sure, of course.” “Okay. Can I get your email address? Great. And how do you spell your name? Great.” Now I’ve got executive assistants spelling of their name, their email address, and of course I know how to reach them. And then I’ll often follow up with a card. I have cards that I can produce really quickly, a cartoon about the executive assistant and it’s just a quick handwritten note, saying, “Thank you so much for your help on the phone. Greatly appreciate it.” And I sign it, “Stu.”

And then I also ask, “When the big board has a FedEx tracking number, would you mind if I get in touch with that as well?” And they usually will say, “No, not at all.” So, then what I have is, you know, I’ve got the initial phone call, I’ve got an email that went out right afterward, I have a card, and then another email with the FedEx tracking number. I’ve got four touches with the executive assistant before I ever even ask to speak to the person I was actually trying to reach.

So, I think that’s an important point. Executive assistants, they’re amazing. They’re probably some of the sharpest people in their companies. And if you’re talking to the executive assistant to the CEO, that person is really on equal footing, they wouldn’t agree but if you think about it from our standpoint as the person calling in, they’re actually on equal footing with the rest of the C-suite members because they report directly to the CEO. They probably have more dealings with the CEO than all the other C-level people.

Pete Mockaitis
That’s a great perspective.

Stu Heinecke
So, they’re incredible people and you really need to embrace them and look for ways to, I guess, just involve them in your campaign and recruit them to become an ally in your campaign.

Pete Mockaitis
Lovely. Thank you. And now could you share a favorite quote, something you find inspiring?

Stu Heinecke
I knew you were going to ask me that so there’s one that just cracks me up.

Pete Mockaitis
Let’s do it.

Stu Heinecke
It’s by Winston Churchill, and he said, and of course I can’t do his voice, but, “When you’re going through hell, keep going.” I think that’s a great one.

Pete Mockaitis
All right. And how about a favorite study or experiment or bit of research?

Stu Heinecke
This goes back a few years. When I was a student at USC at Stanford, there was, I think it was at Stanford, there was a study happening with a gorilla named Koko. Have you ever heard of Koko?

Pete Mockaitis
Yeah.

Stu Heinecke
So, you know what it is. So, the researchers thought, “Let’s see if we can teach Koko American sign language.” And, in fact, it worked so well that Koko was inventing words. She wanted yogurt, she hadn’t been taught the sign word for yogurt, so she put together flower and sauce, she asked for flower sauce.

Pete Mockaitis
Huh.

Stu Heinecke
And then another time. She wanted a pet, a pet cat. So, they said, “Well, let’s try it.” And she took care of that cat and was really wonderful to the cat. So, I think that’s one of my favorite ones. Isn’t that interesting that gorillas, I guess just animals in general perhaps, don’t get the credit they deserve for their intelligence and emotional awareness.

Pete Mockaitis
And how about a favorite book?

Stu Heinecke
Just for fun I think my favorite book is probably Even Cowgirls Get the Blues, and that’s going back a-ways. But I love the writing of Tom Robbins. His writing is just so inventive and, for me, it’s inspiring. But for business, I would say Innovator’s Dilemma by Clayton Christensen, which is an interesting dilemma because businesses that are market leaders, generally they go out of business.

Pete Mockaitis
And how about a favorite tool?

Stu Heinecke
It could be something that I use in business like I mentioned Seamless.AI and there are other AI tools like x.ai that is an AI assistant that sets up appointments for you. I love using Zoom for calls. And Spiro.ai is another one. It’s a CRM program with a layer of AI attached as well.

But if we were just talking about literally a tool, I’m thinking the tool I was telling you about, the ones that are credit card size, they’ve got different punchouts so that they can function as a ruler, I guess it’s not a punchout, but a ruler, a bottle opener, a letter opener, a wrench, and so forth. I think those things are really cool because they’re working their way into a lot of my clients’ pocket campaigns right now. So, maybe that’s my favorite tool.

Pete Mockaitis
Oh, thank you. And a favorite habit?

Stu Heinecke
You know, I think the one thing that I think could make a lot of difference in everyone’s lives is if everyone was scrupulously on time. When you say you’re going to call at 2:00, you call right at 2:00. You don’t call at 2:02, you don’t call at 2:07. Because when you do that, it shows disrespect for the person’s time. And I think maybe that’s one of the nicest story or strongest compliments, certainly the strongest signal you can put out to someone that you want to connect with, that you respect their time. So, be on time.

Pete Mockaitis
Yeah, and as you say that, it even seems kind of fun, like I can watch the clock as the seconds tick away, and then push sort of like the last number of the phone number, like at the second that it turns to that minute mark. And it leaves an impression, it’s like, “Oh, okay. Here you are.”

Stu Heinecke
Yeah, it’s respectful and we’re talking about jobs here, so it says you’re dependable. It’s you do what you say you’re going to do.

Pete Mockaitis
And do you have a key nugget you share that really seems to get requoted frequently back to you?

Stu Heinecke
Well, perhaps. I have a headline that I use in my ads for my two books, How to Get a Meeting with Anyone and Get the Meeting! and that headline is, “One meeting can change everything.” And I believe that. And, in fact, when we look back on, all of us, when we look back on our lives, the things that have sprung us forward, that have been advances in our lives and in our careers, have all probably come from meetings or connecting with someone. So, that would probably be my favorite one, “One meeting can change everything.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Stu Heinecke
Well, you could buy the book, that would be nice. And you can connect with me on LinkedIn. Just find me, my name is Stu Heinecke. And if you mention that you heard us talking on this podcast, that would be a big help and I’d know where you’re coming from, and I’m happy to connect. And I think, finally, I also run a podcast, it’s a weekly podcast called How to Get a Meeting with Anyone podcast. And I’m delighted to be talking to people who keep sharing these crazy things that they’ve been doing to get meetings.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Stu Heinecke
Well, I would say that find new ways to connect with people and build your network because that’s going to have a big effect on the scale of your career and your life. So, I would say find people that are, you think, not accessible, not someone that you could reach, and challenge yourself to go out and do it, and you’d be really surprised. You will connect with a lot of these people.

Pete Mockaitis
Stu, this has been a ton of fun. Please keep up the good work.

Stu Heinecke
Thank you so much for having me on. I really appreciate it.

498: Nourishing the Relationships That Nourish You with Dr. John Townsend

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Dr. John Townsend says: "You need people just like they need you."

Dr. John Townsend discusses how to build the relationships that keep you motivated and productive.

You’ll Learn:

  1. The one need leaders often ignore
  2. How to engage in nourishing conversations
  3. The five relationships you need in your life—and the two to prune

About John:

Dr. John Townsend is a nationally-known leadership consultant, psychologist, and New York Timesbestselling author. John is the founder of the Townsend Institute, Leadership and Counseling, and the Townsend Leadership Program, which is a a a  nationwide system of leadership training groups. He developed the online digital platform TownsendNOW and the online assessment tool TPRAT. Dr. Townsend travels extensively for corporate consulting, speaking, and helping develop leaders, their teams and their families.

Resources mentioned in the show:

Thank you Sponsors!

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Dr. John Townsend Interview Transcript

Pete Mockaitis
John, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Dr. John Townsend
Thanks, Pete.

Pete Mockaitis
Well, we’re going to be talking a lot about people fuel and being empty, being full, and the nutrients, so I’d love it if you could kick us off by maybe sharing an inspiring story of someone who really made a transformation here and what that looked like in practice.

Dr. John Townsend
I’d be glad to. Now, it’s a little long but not too long, but it’s like over 30 seconds. Is that okay?

Pete Mockaitis
I’ll take it. Absolutely.

Dr. John Townsend
This person was a business owner, he owned a business he started. And he said, “You know, I’m getting ready to sell the business and it’s been successful. I’ve got a really good marriage and I kind of want to go to phase two, maybe a few more years in this program, but somebody said that you can kind of optimize leaders. And I just wanted to know if there’s anything else. I like golf but I don’t want to do it every day. I like work but I don’t want to do it 70 hours a week and all that.

So, I flew over and we had a day, and I do an analysis with the leader where I talk about, “What’s your vision? What’s your mission? What’s your strategy in life? What’s your strategy in business? Where do you want to go?”

And I said, “Now, let me get to know you and your relational context because that’s important.” And he said, “Oh, I got lots of relationships, no problem there.” And I said, “Well, tell me about your relationships.” And he said, “Gosh, I’ve got people I’m mentoring, and people I’m guiding and leading and developing, and people that report to me. And I’ve got great relationships.”

And I said, ”Now, that’s great. But I’m struck by the fact that all those relationships are outgoing relationships. It’s you outsourcing them with your wisdom and help and mentoring and leading.”

So, he said, “Isn’t that what leaders are supposed to do? We’re supposed to be givers.” And I said, “Yeah, but you wouldn’t treat your car that way. I mean, sooner or later your car is going to be at the gas tank and you’re going to have to give some fuel to drag your car. So, what about people that are inputting to you as well?” And he said, “Oh, yeah, yeah. My wife, she’s great. She listens to my insecurities, she’s a safe person, she’s there to encourage me. And, also, my Labrador Retriever, Max, and he’s there for me, never judges me.” And I said, “Well, that’s good. We need a spouse that’s supportive with our fears and insecurities, I’m a dog person too.” I said, “But I would consider you in the relationally-deficit category.”

And he kind of got a little upset about this, he said, “No, I got lots of friends.” And I said, “Yes, you do. Yes, you do. But you don’t have a lot of people that you need. And I don’t mean need for, ‘Give me a ride to the store,’ or, ‘Let me borrow a couple of sugars.’ You don’t have a lot of people that need in the way that when you need encouragement, wisdom, somebody to be there, somebody to challenge you.” And he said, “Well, maybe I don’t, but that feels selfish.” And about this time the wife came in, who was listening, and she goes, “Joe, you better listen to this guy because I really don’t like being the only person you can talk to.”

And I said, “Joe, she’s right.” I mean, the way the neuroscience works. It says we got to have more people in our tank. And I said, “You know, your spouse is a little overwhelmed. She’s a nice person but she’s not everything. And, by the way, your dog is genetically engineered to lick your face and be nice to you because he won’t eat otherwise so you need more.”

And he said, “What am I supposed to do?” I said, “You need a life team,” and that’s a concept in the book. You need three to ten people who love work like you do, but also want to self-improve. And when there’s a time for a challenge, you can have that eight-minute windshield wiper call or you can have a dinner with, and you’re not always mentoring and guiding and developing these people. You’re being vulnerable with them and they’re being vulnerable with you. You’re talking about what’s really and truly in reality going on and take the leadership hat off, and that’ll change everything.”

He said, “Nah, that just sounds like kind of touchy feely and it sounds like I’m being too weak.” I said, “Well, give these people a chance because my hunch is that when you tell people, ‘I’d like to have some more relationships because I tend to be the giver, and all I got is my wife and my dog,’ they will say to you, ‘I am honored to be on your life team. You’ve always given to me, you’ve always mentored me, you spend so many hours with me on my business, on my marriage, on my parenting, sign me up.’” And he did it, and he came back, and he said, “I could not believe the response and it’s great.”

So, that’s kind of the catalyzing story of the model here, is that what I tell leaders. What I really tell leaders is, “You need to need. You need to need other people and it’s not being selfish. And here’s how to do it. And here’s what the research says. People, and especially leaders, that don’t have a lot of long-term vulnerable relationships, you don’t need a lot because you don’t have much time, but if you don’t have a few of these life team people, you’ll end up with worse problems and performance in your business, more health problems, stress problems, that and the like, more psychological-emotional problems, and a higher mortality rate so it’s not even touchy feely, “Oh, go to HR and talk about it.” It’s really hard science that says, “We all need it.”

Pete Mockaitis
Well, I’m a huge believer of that, absolutely.
I’ve got a men’s group, or however you call it, or slice it, or arrange it, I think it’s absolutely huge to be able to kind of share those things. So, I like it, you sort of have broken down the particular things we need into what you call relational nutrients. And I understand you’ve identified 22 of them, that’s a lot. So, could you maybe share with us what are the most essential and maybe the most overlooked for professionals in particular?

Dr. John Townsend
A coaching client of mine said the same thing. He said, “That’s a lot. Can you do two categories?” And I thought, “Yeah, everybody’s busy.” So, let me give you the four categories.

Pete Mockaitis
All right.

Dr. John Townsend
Much more palatable. The 22 are arranged, there’s five or six in each category. The first one is be present. And be present to a leader means sometimes you’ve got shut up and listen. Now, we leaders love to talk, and we got nuggets of wisdom and all that, and that’s great. But sometimes that’s not what a person needs, and sometimes that’s not what you need.

What we found out is that there’s so much research about a person just being empathetic and authentic, and saying, “I get you. Tell me more about it.” Instead of three pieces of advice and fixing and fixing and fixing, just saying, “I’m here and you can vent to me and you can tell me whatever you need to tell me, how you’re feeling, and I’m not going to preach at you now. I’m just going to tell you I’m your friend.” And you keep eye contact if you’re face to face. If you’re digital, you keep connected, and say, “I’m with you.”

And we found out that there’s so much for a person to get, “I didn’t need three steps to solve my problem. I can solve my problem by just knowing you don’t judge me and you’re my friend and I can be as messy as I want.” People come out feeling like they’ve lost 30 pounds and they’re motivated. Be present.

The second one is to convey the good. Sometimes we’re down. You know, work is stressful, business is stressful, life is stressful, family is stressful. Sometimes we need somebody, when we’re discouraged, overwhelmed, just to say, “I believe in you and I want to encourage you. You’re doing the right thing. And I got a lot of respect for you. And I got like hope for your business to change in this turn it’s having, or your family to change.” It’s sort of like a little shot of Prozac, where somebody just says, “I know you’re down, and I know you don’t believe in yourself right now, but I believe in you, and I see reality there.” That’s convey the good.

The third one is deliver reality. And reality means sometimes we don’t need just people being present with us, or people just encouraging us. We also need like a Yoda, somebody to say, “Hey, why is that happening? Let me tell you some research I saw and here’s some information. Kind of give me the data.” Sometimes we do need data, wisdom, insight, perspective from somebody that really has been down there, and is a deeper person, like Simon Sinek’s great TED Talk about the power of why. People can help us with the why that we’re having some challenge.

And then the fourth one is call to action. And call to action means, you know, businesses and life and leadership changes when we get off our butt to do something. So, sometimes it means, “I want to challenge you to take this step. I know you’re afraid to, I don’t know, make this change in your business, or confront this person, or do this restructuring, or have this tough conversation with a person in your culture, whatever.”

But we call, sometimes, people to action, say, “Listen, there’s something we got to do. I know you’re getting it but you’ve got to do a tough scary thing right now.” And every week, we need people being present with us, conveying the good, delivering reality, calling us to action. And also, as leaders, we need to deliver those nutrients to other people, and I promise you, the people that you’re responsible to take care of, they need them as well.

Pete Mockaitis
And when you talk about these people, are you envisioning that you recruit them from all over? They could be colleagues, they could be friends, they could be related to you.

Dr. John Townsend
You mean for the life team?

Pete Mockaitis
Yeah.

Dr. John Townsend
I was speaking about giving the nutrients also to your directs, to your workers, to your children, to your spouse. So, the ones we give those things to, that’s just everybody we feel like we’re with. But in terms of that special three to ten people life team, the way I work that out, Pete, is I always like to start with the blue sky. Okay, what’s perfect? What’s ideal? And the blue sky would be those people who are all in some, you know, drive a distance, a view. You all get together for, I don’t know, lunch once a week, or dinner, and you just kind of talk about how life is going and the challenges, and you give each other grace and truth and support, and that’s great.

Now, I don’t have that because I’ve got people in my life team, a couple of them are in other parts of the country, don’t even know each other but I kind of went for the quality. So, we stay in touch when I’m in town, or they’re in town, or Skype, or texting. Texting is wonderful. Texting is very, very connecting. People say texting doesn’t work with connection but it really does. You could be very encouraged and encouraging with a text.

And so, like in my situation, some of them are in a group that I’m in, and some of those are just people that I know are high-quality people. So, for some people, their life team is going to be maybe people that they know that aren’t getting together. And for some people it’s going to be, “Yeah, I assemble a group of five people that said we’re going to get together twice a month and really dig into personal growth as well as professional growth, and it’s kind of transformational.”

Pete Mockaitis
And so, when you are engaging in these conversations with folks, I’m curious, is there a particular set of things that you always like to cover or kind of prompts or questions, or is there any kind of structure or agenda, or is it just kind of like letting her rip?

Dr. John Townsend
Well, there’s certainly a let her rip because if we’ve got too much structure, people get more into the, “Okay, it’s 2:15. We didn’t read this book yet,” and then they don’t do what they need to do. There’s got to be a place where there is a reasonable structure but also there’s room to veer off the structure when people say, “Look, I’ve got a 911. I’m a mess here. My kid is on drugs,” or, “I’ve got a big cashflow problem.”

So, what I always recommend is the ideal would be 90 minutes. People are busy. And that 90 minutes kind of a check-in, “Let’s just go around the circle. How is everybody doing? What’s your wins and what’s your challenges?” And then sometimes people say, “Well, I want to study a book from John Maxwell, or Brene Brown, or Jim Collins, or something,” and they’ll tell you a chapter of the book, and that’s fine. And then people will also say, “I’d like to talk about it but I’d like to talk about what I’m learning.” So, it’s what’s called the content piece. You’ve got the check-in, “How’s everybody doing? Do you have a content piece?”

And then I think what’s really good is to say, “Okay, we’ve got 45 minutes to go, let’s talk about what’s really going on.” And people do a deeper dive. People come away going, “I learned something, I felt like I’m caught up with these people I care about. And also, on a personal growth level, I could be vulnerable and I don’t feel like I’m judging myself, and I feel like people are with me in the next week that I have.”

Pete Mockaitis
And so, when it comes to these people, you’ve sort of given some names of different roles to folks, the seven Cs. Can you give us the rundown of that?

Dr. John Townsend
Yeah. Because people say, “Hey, where can I get these people?” So, the seven Cs are if you look at the four quadrants of relational nutrients, I look at them like the way I look at bio-nutrients. In fact, that’s where I got the idea because we all need calcium when we get bone problems. We all need iron when we get blood problems. So, I thought, “Okay, there’s bio-nutrients but there’s also relational nutrients.” I trademarked the term because it’s so valuable for me that we need to get those things back and forth to each other just like we do calcium and iron, but not with a pill but with a conversation.

So, the seven Cs are who has those relational nutrients and what level from a nutrient-rich person to a nutrient-deficient person. And it goes like this, the first level is coaches. Coach is the highest level of nutrient-rich because they know some things, you hire them, or they’re pro bono or whatever, because of their expertise in business, or leadership, or personal growth, or spiritual growth, or self-help, or parenting, or whatever. And they don’t need you to be their buddy, they’re there to coach you, so it’s all about you.

Second level is what’s called comrades. Those are the people that are your brothers and sisters-in arms, like they go through life together, and you want to help each other to be the best person you can be, and that’s kind of like that life team concept I mentioned. Very mutual, very honest, and very safe. Third level is casuals. We all need people in our life that we just sort of stop and smell the roses with. Maybe you go make a friend out of somebody whose kids are at your soccer game and you like them, or you see somebody at a community meeting, and you all get together. And not really a life team member, a comrade, but really sort of a nice positive person. They’re also a farm team for the life team because you might think, “You know, this person is into self-improvement, being better, being a better leader. Maybe we need to talk.”

Next level is colleagues because so much of life is about work and we need people who are, even if you can’t pick who you work with, if you owned the business you can, but if you don’t and you get assigned those people, either way they’re going to have three qualities. They’ve got to be really good at what they do and competent,. They’ve got to be also relational people, really good relationally. And third, they’ve got be able to work on teams well. And you always push for that as much as you can get to get the best out of those relationships as you can.

Next level is care. And care are those people who are without. You know, there’s people in developing countries that have nothing and we’ve been given a lot, and leaders have a responsibility to be on board, to go to trips to serve, and also to mentor young professionals that are just starting out and need somebody to tell them how to do a SWOT analysis and how to start up a marketing campaign. So, we’re supposed to help other people. That’s care.

The next one is chronics. And chronics, I’ve been in California, I raised the kids here in California, but in the beginning of my life, I was from the South. And we have a phrase in the South called “Bless her heart,” and “Bless her heart” means they’re kind of a hot mess all the time. They have chronic problems with money, and their job, and their marriage, and their kids, and their friend. They just are always in trouble.

And we spend a lot of time with these people, supporting them and having lunch with them, giving them advice and all sort of thing. But the only problem with chronics, bless their heart, and they’re not mean people, they’re nice people, is that they have what I call from psychology a flat-learning curve. They don’t take any insight from the homework you give or the advice. They keep making the same mistakes over again. It’s chronic. And we tend to give a whole lot of time to those people.

And then the last category is contaminant, and they’re those dangerous people. I mean, people that should be in prison and people who have serious character disorders that they want to destroy your business and your family, and you can’t spend any time with them. So, what I say in that is, so, to get the nutrients you need to have a balanced life, most of us look at those seven Cs and go, “Goodness gracious, I’m bottom heavy. I don’t mean physically bottom heavy, but I’ve got a lot of contaminants and chronics and care, and I don’t have very many at the top. I don’t have many coaches and comrades.”

And I tell people, “We’ve got to right-size this. Where’s your coach or your coaches?” I’ve got two or three because The Harvard Business Review says they bring about three times the value of what you pay for them, and that’s been my experience in the very least. So, where’s your coaches, business directors, advisors, personal directors, spiritual directors. And then where’s your comrades? Where’s that life team? And if you build that up then you start pruning back the bottom, that’s a pretty good life.

Pete Mockaitis
And let’s talk about the pruning process. How do you recommend establishing boundaries and doing that well?

Dr. John Townsend
Tell the truth.

Pete Mockaitis
All right. Go on.

Dr. John Townsend
Well, let’s look at the chronic category. Most leaders I work with have a whole bunch of people they’re spending enormous time with who really aren’t changing. They just really want to be around the leader because the leader is warm and wise and accepts them, and that’s great. But when they give them hard things to do and assignments and this sort of thing, they kind of come back and say, “No, I didn’t do it. I was busy. But what else you got for me?”

We have to realize we’re sort of just, in some nice way, we’re kind of enabling them not to change. And so, when you start finding that pattern, I mean, when people are doing what you’re saying, they’re saying, “Oh, gosh, I had that conversation and my business is doing great, my family is doing great.” Great. But a chronic is just not going to change. They’ll just keep kind of complaining that the world is against them.

So, sooner or later you’ve got to have a conversation saying, “I care about our relationship and our time is valuable, but I’ve noticed that things aren’t changing and you have real challenges in your life, and they’re real. But I’ve noticed that you really do a small percentage of what I’m asking. And so, we need to consider if this is really working for us, and let’s try it again, and I’m going to tell you three things to do this week, blah, blah, blah.”

So, you give everybody a chance like you would any kind of a conversation. And if they come back and there’s just more excuses after a couple of times, then you say, “Honestly, I really like you but I kind of spend a lot of time with people who really want to grow and change. So, instead of meeting you once a week, it might be once a quarter. But here are some other people or organizations you can go to.” You’ve got to be nice about it. I never cut anybody off, but I do resize things when I notice that a person is chronic.

Pete Mockaitis
And I’m wondering about sort of energy drains in terms of colleagues at work. How do you think about interacting there?

Dr. John Townsend
There are people who are energy drains and it happens because there’s energy given and taken at work. But I kind of say it’s our problem. It’s not them, it’s our fault because you only experience at work what you tolerate at work, right?

So, if I’ve got somebody coming in and they’re, I don’t know, complaining or negative or whatever, and I give them 45 minutes that I don’t have, well, I tolerated that so I got it. But if I say, “I only got three minutes here, or five minutes, or whatever,” or I even have a tougher conversation. You know, Henry Cloud and I wrote a book called How to Have That Difficult Conversation You’ve Been Avoiding, that sometimes we could say, “I don’t have a lot of time. Sorry. I’ve got to get back to work.” Sometimes we have to say, “Can we really talk about this because there’s some things going on? And you can give me any feedback you need to but some things that are difficult that I want to talk about,” and you head to talking.

I think in terms of people that are mild, moderate, or severe, I mean, you always want to be mild. I don’t want to be moderate or severe. A mild person will say, “Yeah, sorry. I didn’t mean to bellyache so much. And, yeah, thanks. That’s good advice.” And they change, they’re mild. Moderate and severe might say, “Well, gosh, I thought you’re my friend, and you’re against me too.” And you go, “I’m not that but I got to see some changes.” There’s eight steps for that of how to deal with that in the book so you’ve got to determine what the drain is and whether you just take a mild approach or a moderate approach, but there’s tips for that.

Pete Mockaitis
Sure thing. Well, so then maybe before we get to that final bit, John, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dr. John Townsend
Yeah, I would invite and challenge business leaders to rethink how you are about your relationships and not to shame yourself because you might need to have a friend. We try to be so strong, we try to be Superman, we try to be Wonder Woman, but the reality is all the neuroscience says, “You need people just like they need you.” And I promise you, when you say to some people, “Can we make lunch about me? I just got a challenge.” It can’t be anybody.

It can’t probably be somebody who works for you, that’s not really appropriate, but somebody that’s a friend, outside or inside of business. I promise you, 95% of them will say, “You know, you give so much to me, you’re so much there for me. It’s an honor to be there for you.” Take a little risk and see what your people are made of.

Pete Mockaitis
Well, now, could you share a favorite quote, something you find inspiring?

Dr. John Townsend
I’m a big fan of Peter Drucker. He was called the Moses of management. He’s the guy that started all the management research that we now follow, and he was right just about everything. And I sort of read his stuff and learn from his stuff. He has a great statement, he says, “Culture will eat strategy for breakfast,” meaning we all need a strategy to grow our businesses, we all need to be great leaders and do the right things and the right products, service, mission, vision. But culture, which is relationships, if our relationships aren’t in place, it’ll sabotage it. So, always, always take the people part in consideration.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Dr. John Townsend
There was a study done by some Italian researchers about how people connect, and they used monkeys. And they had a computer with electrodes that went to your head. And so, they put computer electrodes on one monkey’s head and on the others, and the monkeys could see each other from a few feet away. And then they began looking at the brain mapping of what the heat points in their brain was because that’s how you know where there’s activity.

And what they noticed was when one monkey was, let’s say, anxious, the other would look at it and get anxious, and he had the same red spots in the same place as the other one. When one would get happy, the other one would feel happy. When one got angry, or sad, the other one did too. And they basically figured out that there are neurons that are called mirror neurons, like when you’re shaving, you look at a mirror.

These mirror neurons travel back and forth through eye contact where you see something in somebody else and you have a similar response. And they think they might’ve discovered the neurological basis for what’s called empathy. And every leader must be empathy. Some of us are gifted in it, some of us aren’t gifted in it, but everybody, every leader must learn the skill.

And from that we figure, we’re finding out that the leaders that could just pay attention to their people, I mean, you still make them accountable, you still got to have KPIs and goals and all that, but if you also can be a mirror neuron to them so you can understand what their life is like, your company becomes more successful.

Pete Mockaitis
And how about a favorite book?

Dr. John Townsend
I’m currently revisiting a book by Pat Lencioni, who’s a friend and a guy who really has helped us in the business world, it’s called The Advantage. It’s a great book that is worth several reads on how to have your company be high-performing through the right relationships and engagements.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Dr. John Townsend
Actually, it’s an assessment tool I developed called the TPRAT, Townsend Personal Relational Assessment Tool. My company uses it and I use it for clients. It measures how a person’s four, what we call, capacities, capabilities in life. One is bonding,
The second one is boundaries.

And then the fourth one is capability. It measures all the four of those categories – bonding, boundaries, reality, and capability – on a scale of one to ten, and you get a profile of four numbers.

And it’s like all these skills that you’re going to have to move up the ladder on that. And people like it, it makes sense. You can get it on my website, but it’s kind of a nice way for a team or a group to say, “Oh, okay. Here’s what we’re all working in, and here’s the ones that are strong in this. How can we relate better given these scores?”

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks and you’re known for?

Dr. John Townsend
Yes. It’s probably a mantra that I use in my company that we train other companies with, and it’s that we all need competence and character. Competence means you’ve got to be good at what you do. You’ve got to get the training. You’ve got to do the elbow grease and really learn things at a highly-skilled level. But you’ve also got to have character. You’ve also got to be a person that has integrity, has great relationships, and can inspire other people.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Dr. John Townsend
My website is DrTownsend.com. It’s got a lot of information. We’ve got the blogs and the advice, and information. We’ve also got information about the Townsend Institute where you can get a masters in leadership or masters in coaching, all online with us, Townsend Leadership Group which is our cohort-based program around the country where a leader can meet with other leaders and with a person that I’ve trained to help them grow in their professions and SWOT analysis and EQ and all those things – DrTownsend.com.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Dr. John Townsend
I think of it this way. We’re all meant to be F-16s, it’s like those pilots, they go halfway around the world at very high altitudes and very high performance. And every leader wants to be that and should be. But you’re only as good as your fuel. So, consider who are you hanging out with? And who’s hanging out with you? And is it high-capacity fuel versus low-capacity fuel? You want to be with the highest octane possible.

Pete Mockaitis
All right. John, thanks for this, and good luck in all of your leading and relationships, and I hope you’re well-nutriated.

Dr. John Townsend
I think you just made up a new word. Thank you.

495: How to Network When You Hate Networking with Devora Zack

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Devora Zack says: "Remember to value connecting over collecting."

Devora Zack explains why you don’t need to work the room to build great connections.

You’ll Learn:

  1. How to smoothly start, sustain, and end conversations
  2. How to ease your pre-networking anxiety
  3. Best practices for writing amazing follow-ups

About Devora:

Devora Zack is CEO of Only Connect Consulting, a Washington Post bestselling author and global speaker with books in 45 language translations. Her clients include Deloitte, Smithsonian, Delta Airlines, the FDA, Johns Hopkins, and the National Institutes of Health. She has been featured by the Wall Street Journal, USA Today, US News & World Report, Forbes, Cosmo, Self, Redbook, Fast Company, and many others. She is the author of Networking for People Who Hate Networking, Managing for People Who Hate Managing and Singletasking.

Resources mentioned in the show:

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Devora Zack Interview Transcript

Pete Mockaitis
Devora, thanks for joining us here on the How to be Awesome at Your Job podcast.

Devora Zack
My pleasure.

Pete Mockaitis
Now, Devora, I understand that you identify as a strong introvert and, yet, you are now doing all sorts of speeches and writing about networking. What is the story here?

Devora Zack
Networking is not exclusively for extroverts, I’ve discovered. So, it started off when I was teaching a lot of seminars, and building connections, and creating new relationships, and sustaining businesses. And I suddenly realized that all those so-called excellent networking advice didn’t work for me, and I started doing the opposite. And who would’ve ever guessed, it’s a whole new method of networking that works for many people. As a matter of fact, the majority of people, traditional networking advice does not resonate with them, and they do far better, myself included, by honoring who they are and accepting their natural temperament.

Pete Mockaitis
Okay. Well, so then that’s intriguing. And so, what would be an example of honoring your natural temperament versus violating it?

Devora Zack
So, traditional advice says get out there as much as possible, constant contact, never eat a meal alone, and that kind of advice makes most of us want to run and hide, crash and burn, and proclaim ourselves to hate networking and be terrible at it. So, instead, if you work with understand who you are and then create a system that honors how you get energy, for example, introverts get energy alone whereas extroverts get energy with others.

Pete Mockaitis
Certainly. Well, so then could we hear some cool cases stories associated with folks who tackled some of those approaches and saw fantastic results?

Devora Zack
Sure. I’ll give one about myself when I wanted to get my first book published for the first time. So, I was at a conference and there were about 40 different publishers there, and so traditional wisdom would say meet all of them because that’ll maximize the possibility that you’ll hit it off with one of them. But I knew as an introvert that that would drain me and that it would also feel really inauthentic so I wouldn’t be bringing my best foot forward.

So, instead, I did research in advanced, which I always recommend people do, found and identified one publisher that I thought would be a really perfect fit, had one meeting at the conference, and I was the only person they signed out of 16,000 people, and we’re working together 12 years later. So, it really shows, it’s one little example that instead of saying, “I should do something,” like, “I should go out there and meet with everyone, I should try and spend as much time with as many different publishers as possible,” instead to say, “I’m going to follow what feels authentic and seek out where I think there’s a real connection.”
Pete Mockaitis
That’s interesting, this notion. Let’s unpack that a bit when it comes to the “should.” Under what circumstances do you think we should violate our “shoulds” or ignore or overrule the should voice versus kind of run with them?

Devora Zack
Right. In my book I say, “You should never say should.” So, it’s hard to kind of get around that sometimes. So, there’s really three differences between introverts and extroverts, and my system of networking is really focused on this dimension.

So, introverts think to talk and extroverts talk to think. Introverts energize alone and extroverts energize with others. And introverts go deep, like deeper into fewer relationships, fewer interests, less activity around them. That does not mean less active. It just means less competing action for the brain. And extroverts are the opposite. They talk to think, they energize with others, and they go wide. They like a lot of people, a lot of action, a lot going on.

So, if I know that I think to talk, what I have to do is to prepare in advance some good questions, to practice what I’m going to say, to get familiar with typical topics people might raise at this event, and be prepared with answers.

Also, introverts tend to be more private and they don’t want to talk about themselves as much, they can spend more time thinking of great questions to ask other people. And, by the way, if you don’t like talking about how wonderful you are, you can show people instead by demonstrating an authentic interest in other people.

Pete Mockaitis
Right. And when it comes to some of these great questions, have you found some go-to winners that you love and are great again and again?

Devora Zack
Yeah. One is that you want to make them interesting, the questions that people want to answer, and that you’re actually interested in hearing their response to. So, avoid the kind of old questions, they’re a little dull, like, “What do you do?” Like, that’s really basic. So, with a slight twist you can say, “What’s your favorite part of your work?” And suddenly the person comes alive, they’re talking about something that they’re passionate about, it’s more interesting to listen to, so that’s an example of a good, well-formed question.

You want to be cautious with your questions, also, about making them initially not too personal because introverts, especially if they have a strong, what’s called, strength of preference, a strong identification with introversion, they tend to find more things private. So, something an extrovert might ask would seem perfectly an innocent question, and an introvert might feel on the spot. So, start with the general questions, and then let the other person, who you’re talking to, decide how specific to get, and they might get more specific and more comfortable, both of you are, in the conversation.

A corollary to that is people often ask me, when we’re in the context of conversations and questions, “How do you end a conversation? So, I maybe find a way to be really engaging, some people want to talk to me, but what if it’s time for me to move on in the event, or in the evening, or the daytime?”

So, it’s really quite simple to end a conversation in a networking event because there is an expectation that people are there to meet people. So, non-verbal certainly makes a big difference, tone, pleasant facial expressions, smile, say, “Well, it’s been really interesting talking to you. I promise myself I’d circulate.” Or, almost the reverse of that, “Well, I’m sure you want to meet other people. Here’s my card.”

So, it’s really very simple to end a conversation, but the key is when you’re in the conversation, to be entirely focused on that other person. A lot of times people are looking for the “right person” to communicate with and they’re not making good eye contact and they’re distracted. Instead, I encourage people to decide that whenever they’re in a conversation with someone, that’s the right person for that period of time, and your job is to find out why. Why is this person in front of you out of everyone at the event, or, indeed, everyone in the world?

Pete Mockaitis
And so, you’ve made that point there before with regard to not trying to work the room and talk to absolutely everybody but instead make some of those deeper, more authentic relationships. And you’ve made reference, I understand, in your book to a couple of other old rules of networking advice. What are some of those and what makes things different now?

Devora Zack
Did you have any in particular that you wanted me to pound to pieces or…?

Pete Mockaitis
Oh, I would love for you to pound to pieces the one that is the most prevalent and the most wrong?

Devora Zack
There’s so many. I’ll start with one, it’s a popular saying which is to never eat a meal alone, that every meal is a networking opportunity. And, again, it’s about how you’re…

Pete Mockaitis
So, you’re saying, “Keith Ferrazzi, you’re dead wrong.”

Devora Zack
That’s right. That’s right. I really do disagree with that. Well, I should say that works for about 15% of the general population. That’s good advice for really strong extroverts, people that identify strong with extroversion. It doesn’t work for the rest of us and it allows us to not have time to reenergize. So, what I recommend is that if you need time alone to prepare for a program, before a presentation, when you’re on a business trip, to allow yourself to have a meal alone if that energizes you.

Pete Mockaitis
Okay. Well, I’m also curious to hear your take on the “Networking Survival Kit.” It seems like we’ve got some things in terms of advance preparation internally with thought. Are there some physical items here too?

Devora Zack
Yes, as a matter of fact. So, the networking events, I believe you’re referring in particular to, there’s a chapter in the book called that, and I have a three-piece strategy that helps us network more effectively. One is to prepare, the next is to percolate, that means to engage, and then to pace yourself. However, you asked an interesting question, “Are there any physical pieces in the survival kit?” And I would say yes.

And that is the first thing that’s important to have in your survival kit is a small mirror. When you get to networking events, take a moment and check yourself out. Make sure that you’re not disheveled, that you’re cleaned up. A lot of times we’re like rushing from one place to another and we’re like in a hurry and we might be a little bit late, so we just jump on in. It’s always worth the time to take a moment to focus yourself internally and externally.

So, it might mean that there’s a powder room or a bathroom nearby to get centered in or if you just have a slide, again, a small mirror with you. Take a moment, make sure you’re put together. Also, physically put together. So, take a couple of breaths and get centered. I also recommend, for your survival kit, an energy bar or a snack, something to have before the event so you don’t arrive starving. A lot of networking events involve food, often open buffet or pass-around food.

And so, one of two situations, it’s usually the case, it’s either you bought a ticket and you’re like, “I’m going to eat my money’s worth,” or someone else is covering it, and then you’re like, “Hey, it’s a free meal.” And I encourage you to not think of it as either one. Don’t arrive starting. It’s okay to eat a little bit, but there’s been many, many networking mishaps that I’ve been privy to, not necessarily always involved in, but sometimes involved in, that include food and being too eager to start eating.

Pete Mockaitis
Please, please regale us with a tale or two of some eager eating mishaps.

Devora Zack
You know, my memory feels faulty today. But, for example, having a mouthful of food when you’re introduced to somebody that you’ve been wanting to meet, spilling on yourself. Also, big types of food that you eat at networking matters too. If you love those everything bagels, that’s for Sunday mornings with your family but, otherwise, eat plain items such as crackers or bread without a lot of nuts and seeds that can get stuck in your teeth.

When I’m helping organize a networking event, I always forbid spinach dips even though it tastes good because that causes a lot of trouble as well. I do have a little saying, which nobody likes including myself, but it is a good rule of thumb for the most part, and it is, “Eat before, drink after.” That means eat something before the event, and then maybe a couple of simple things at the event, like carrots or things that are less likely to cause a mess. And then drink after the event in terms of alcohol. If you’re in an event and you like to drink alcohol, maybe one or two drinks is okay, but to put a lid on it at that. I hear a lot of people telling me, “But, Devora, I’m a better networker when I’ve had some drinks.” And to this I reply, “Says who? Should we poll the room?” Because we often think we’re better at networking after a few drinks.

Pete Mockaitis
Yeah, you might feel you’re a better networker because you’re having more fun but you might…

Devora Zack
Exactly. All of a sudden, I’m brilliant and hilarious and a real genius. So, you just want to be aware of that when you’re at an event, that it might feel like a party but it’s still a business experience.

Pete Mockaitis
Okay. And when we talk about physical items in the survival kit, I’m thinking a little bit about I really dig those little, I guess, they’re Listerine, it’s one of the brands, of pocket packs in terms of…

Devora Zack
Oh, great one. I love turning this around physical, like a real bag. I think we should definitely throw that in there. That’s a great one. And also, comfortable shoes if the bag is big enough. I really think, in any networking situation, comfort over flash. So, if you’re comfortable in walking shoes, pick that over your really fashionable but uncomfortable shoes. That’s my opinion.

Pete Mockaitis
Okay. And so, then I want to get your take, if you’re in the midst of things and you’re feeling anxious right then and there in the moment, how do you recommend overcoming that?

Devora Zack
So, it’d be okay with giving yourself a little time to yourself. Also, reframe your mind. Everyone is not focused on you. Like, we sometimes have delusions of grandeur that when I’m standing there, I’m not talking with anyone, the entire room is focused on me standing there not talking to anyone. Also, make yourself available to others.

So, for example, if I’ve got myself a very modest plate of some plain carrots and red peppers or something, again, that’s not going to make a disaster like handheld tacos or that kind of thing. Then if you have these little cocktail high-top tables to kind of just make yourself comfortable standing at one of them and have a friendly expression to allow other people who are wandering out to maybe come over and talk to you, that’s one thing you can do.

Also, to be looking around with a pleasant expression on your face, and you’ll have those questions prepared, and to keep an eye on people’s nametags. Often nametags have interesting information, you know, what someone does or where they’re from. If you’re there, I always recommend that if you’re uncomfortable at networking events to do something counterintuitive, and that is to get to the event early instead of late because early on, it’s fewer crowds, less noisy, easier to get into conversation, and it’s a little calmer.

So, if you get there on the earlier side, you have another benefit of looking at usually there’s a nametag table setup somewhere, to see who’s coming. If there’s someone you want to meet or someone you haven’t seen in a while that you didn’t know was coming, that’s something to get you centered and occupy yourself for the first few minutes when you arrive.

I also recommend, before the event, if you have the opportunity to see if you could be helpful in some way, either volunteer formally or informally. That not only positions you as a helpful person, but it also gives you something to do and something to talk about at the event as a volunteer.

Pete Mockaitis
Well, what would be some examples of informal volunteer roles that are handy?

Devora Zack
So, I arrive, and I’m a regular participant, and I might know the person who’s organizing the event, and maybe she’s running around like crazy, or he’s running, so I can over and say, “Hey, what can I do to help? I’d love to be of assistance. Do you need these flyers put on all the tables?” Like, make some suggestions. And then also remember to thank them for all their hard work and you’ll be surprised at how often people will give you something to do. It’s helping you as much as it’s helping them because suddenly you have a purpose.

Pete Mockaitis
Yeah, okay. That’s true. It makes sense that you’re naturally shifting your attention away from yourself and that subconsciousness and onto completing something, and so then you’re more in the groove right there and it just feels a little bit like the expression, “Act like you own the place.” In a way, you kind of do. You own that piece of the experience in that moment, and there’s just sort of a power that comes with that.

Devora Zack
Yeah.

And, also, something to be cautious about is when someone who’s more introverted meet someone that they feel a connection to, a potential hazard is that then they’ll want to stick with that person the rest of the program because it feels such a relief, like, “Oh, my gosh, here’s someone I can connect to because I’m going to connect to so many people,” then it’s like, “Oh, well, Pete, let’s walk around the rest of the evening at the program.” And so, I have a special advice for those introverts, and it’s if you love someone, set them free. Even though it’s been lovely, end the conversation before everyone has gotten run out of topics, or has gotten weary of each other.

A little side advice for extroverts when you’re in conversation, and actually I got this advice from a client who’s an extrovert so it comes a real-live extrovert. He said something he thinks in his brain when he’s concerned, maybe there’s an imbalance of conversation when he’s meeting people, is he says to himself, “Wait. W-A-I-T.” And it stands for, “Why am I talking?” So, he asks himself that to make sure. to serve as a reality check like, “Maybe it’s time for me to stop talking.” So, different advice for different folks.

Pete Mockaitis
Right, yes. Well, let’s talk a bit more about when you’re in the thick of it, that conversation. So, we’ve had some openers, and we’re sort of in the mix, and you’re watching out for dominating, if you’re preferring extroversion and have a lot of fun. And what are some other pro tips with regard to keeping the conversation going in some cool and interesting ways?

Devora Zack
So, I would always favor asking questions and, given the opportunity, open-ended question as oppose to close-ended questions. Also, to make sure that what you’re saying is in the positive. It’s really astonishing how often people attempt to bond over what’s wrong, like it’s incredibly prevalent. So, just take note of it the next time you’re out and about. And, unfortunately, I think you’ll probably find that to be the case, “Oh, my gosh, the weather is terrible. The parking was bad. There’s so much traffic. They downscaled this year. It looks like the cheese has been sitting out too long. I think they skimped. Some people didn’t show up that were supposed to show up.” I can go on and on and on because there’s so many examples.

So, it’s really trying to take a moment before you speak and think, “Is this positive?” Like, not to be fake, but, “What’s something positive I can say? How can I be positive and helpful and be someone that people want to be around as oppose to someone who’s looking at what’s wrong all the time?” so, be careful about that in conversation.

And, also, when you are meeting with people, it might be easy at the end of the conversation to just delve into another conversation. If you just spoke to someone you really do want to keep in touch with, then get their card if they have one, and take a moment to just jot down a couple of notes to yourself on the front of the card about where you met them, what you talked about, what you might be able to follow up on. It’s a great gift to give yourself because we forget about half of what we hear within two days.

So, I may think, “Oh, Pete was so great. It was wonderful talking with him. I’m definitely going to follow up and see if he wants to get a copy.” And like a few days later, I have a bunch of cards and I don’t know which one was that person that I intended to follow up with. So, give yourself a little time out to focus your brain.

Pete Mockaitis
Well, let’s hear some of the other perspectives on the follow-up. So, one is making sure that it doesn’t go too long because it can be forgotten. And what are some of the other, I’d say, common mistakes and best practices there?

Devora Zack
So, be specific and remember to value connecting over collecting. So, it’s not about how many cards you collect, it’s about who you connect with and how deep these connections are. To that end, I think that people will sometimes, at the end of a conference, send out a like a Blind CC or a group list to everyone saying, “Hey, it was great meeting you at that industry conference. Let’s stay in touch.” And that reads as phony, it’s not specific, it’s going to get deleted.

So, instead of reaching out to everyone who you touched base with in the conference, pick a couple of people, authentic individuals, specific follow-up, and in the follow-up, make it short. I think email is a good way to follow up also with different personality styles. And to see right away what you can do to offer the other person, maybe an article you think they’d be interested in based on the conversation, maybe a connection you can make for them in their work, as opposed to right away thinking, “What can they do for me? What am I asking for?” Try and offer something in your follow-up.

Pete Mockaitis
And I’d love to get your take there. What are some of the great ways that are broadly applicable that we can be generous and proactive givers there?

Devora Zack
Make sure it really is something that the other person might want. So, again, it all goes back to what happens at the event. Listen closely to what they’re saying, pick up on what they’re interested in. Because you’ve asked questions and because afterwards you’ve jotted something down on their card before you left, you’ll have specific offers to make. It doesn’t have to be something professional. It could be, “Oh, you said you were coaching your son’s soccer team. I read this hilarious article that I think you’ll find funny about parents coaching their kids or whatever.” Maybe it’s offering them a laugh.

But one thing to be careful about is to not think you’re offering someone something when it’s, really, you’re asking for something. Like, some of these people will say to me after meeting me, it’s superficially, “Hey, I’d love to treat you to lunch and pick your brain.” Like, that, all of a sudden, it sounds like I’m getting something but it’s really that you want to pick their brain. So, you want to make sure that it’s really focused on what the other person is interested in.

Also, to that end, you say, if you want to follow up with someone and maybe have more time with them, make it easy for the person to say yes. So, if someone says to me or I assume maybe to you, “We’ll have lunch,” that’s a hard thing to say yes to because we’re super busy professionals and have a lot of demands. However, if someone wants some advice and it’s really concrete, and they say, “I’d love 10 minutes of your time to ask you some questions. I could come to your office or we could do it by video conferencing. Would that be possible?” Then that’s pretty easy for me to say yes to. So, make it easy for people to, when it does come time to ask something, to say yes to you.

Pete Mockaitis
All right. Well, Devora, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Devora Zack
Well, there’s a couple new sections in the second edition of Networking for People Who Hate Networking, one we’ve been talking about a little bit, which is follow up a new chapter in that because so many people are interested in that. There’s also a new section on interviewing skills. But the one I want to mention in particular is cultivating connections in non-professional environments.

So, I think it’s important for us, in our lives, many of us are a little bit isolated in between our work and our home life, to find what I call, and other people call as well, the third space, like a community outside of work. So, I have a lot of tips which you can read about but also, just in general, to be on the lookout for, ways to connect with people in a socializing way to enrich your life beyond work.

Pete Mockaitis
Yes. Any of those leaping to mind with regard to those other social-connecting ways?

Devora Zack
Well, it’s to find hobbies or interests that are already inherently interesting to you. So, pursue maybe there’s something when you were in college or in your younger years when you had more time that you did. Look at those old interests you had and see if you can find ways to revive them as you get older and busier. So, to reawaken things that you enjoy doing. So, it’s not just about, “I’m going to meet people,” which is lovely, but it’s also about cultivating an interest that you authentically have and would like to learn more about or become more proficient in.

Pete Mockaitis
Okay. Well, now, could you share with us a favorite quote, something you find inspiring?

Devora Zack
Really, my favorite quote is by a philosopher named Philo of Alexandria, and it is, “Be kind, for everyone you know is fighting a great battle.” And I love it because we might see someone who seems like they have it all going on but we can’t really know. And to assume everyone is fighting their own battles, we’ll be extra kind to each other.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Devora Zack
So, actually, I think my favorite quote of a scientist, a neuroscientist who did research, is actually from a different one of my books, Singletasking, about how to be more focused in your interactions. And there’s a neuroscientist named Douglas Merrill, and he says, “Everyone knows kids are better at multitasking. The problem – everyone is wrong.” And he did studies to show that no matter what age you are, you’re always more effective and efficient and productive by focusing on one thing at a time.

Pete Mockaitis
Okay. And how about a favorite book?

Devora Zack
My favorite book of all is The Phantom Tollbooth. It’s a children’s book but it’s really for all ages.

Pete Mockaitis
I remember that one, yes. And a favorite tool, something that helps you be awesome at your job?

Devora Zack
A really nice pen. As a writer, I write every day for hours a day and I also do speaking, of course, but in between I’m writing, and I love a great pen so I have a little collection.

Pete Mockaitis
And what are you loving these days in the pens?

Devora Zack
A variety. Just some are fountain pens, some are ballpoints, some are different sizes, different styles. I guess it’s like if a musician has as favorite instrument, I go through different phases with different pens. And it’s nothing like handwriting. I do a lot of writing on computer too but I still handwrite as well.

Pete Mockaitis
Could you share with us a couple favorite ballpoint brands and models?

Devora Zack
Let’s see. What am I using right now? It’s Visconti, it’s an Italian pen. They have a lot of beautiful versions. I don’t want to favor one over the other because I’ll change my mind next week and then feel guilty that I said a different brand on your show.

Pete Mockaitis
And a favorite habit?

Devora Zack
Getting up really early. This is going to make everybody hate me but it’s true. Getting up really early in the morning to exercise. I’m a morning person and I love to wake up and move around. So, that’s my favorite habit, exercising early in the morning.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Devora Zack
My website MyOnlyConnect.com. My company is called Only Connect Consulting, so MyOnlyConnect.com. You can find all, also, any of my three books Networking for People Who Hate Networking, Managing for People Who Hate Managing, and Singletasking through the website or through bookstores

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Devora Zack
Well, my final call to action in this context of networking is this, is to absolutely, everything else gets pushed aside, you must follow up. You can be a brilliant networker, you can talk to anyone about anything, if you’re not following up, you’re not networking. It doesn’t matter if you’re great at speaking off the cuff. What matters is what happens the next day. Are you in touch afterwards? Did you build a meaningful relationship with that person? Is it mutually beneficial? So, nothing can happen if you’re just having a good time at the event or maybe dreading the event, and then it just vanishes into a black hole. So, it’s the key. There’s a lot of other tips but the key to anything happening is follow up.

And one other thing, being gracious. Also being gracious to people. So, I’ll demonstrate. Thank you so much, Pete. It’s been such a treat talking with you.

Pete Mockaitis
Oh, thanks, Devora. It’s been fun.

492: Making Meetings Work with J. Elise Keith

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J. Elise Keith says: "Every meeting is an opportunity. Seize it."

J. Elise Keith shares what makes meetings succeed vs. fail.

 

 

You’ll Learn:

  1. Signs of an ineffective meeting
  2. How the best organizations approach meetings
  3. When and how to opt out of a meeting

About J. Elise

Elise Keith is the co-founder of online meeting management platform Lucid Meetings. Known as the ‘Meeting Maven,’ Elise offers unprecedented expertise that inspires audiences, proving that meetings shouldn’t be fewer or shorter—but better and more effective. She is the author of Where the Action Is: The Meetings That Make or Break Your Organization, which contains eye-opening strategies companies can use to structure beneficial meetings, create a healthy workplace culture, and propel overall team momentum.

Resources mentioned in the show:

Thank You, Sponsors!

J. Elise Keith Interview Transcript

Pete Mockaitis
Elise, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

J. Elise Keith
I’m glad to be here. Thanks for having me.

Pete Mockaitis
Oh, well, I’m excited to dig into this. And I want to get your take, you know, often the first question I ask is an icebreaker of sorts, and you’ve seen a lot of icebreakers, I imagine, in your day. Could you share maybe an all-time favorite or least favorite icebreaker and story that goes with it?

J. Elise Keith
Okay. So, I have two for this one. The kind of icebreaker you should use really depends on the kind of meeting you’re having and what’s going on in your culture. So, there’s all kinds of really good icebreakers that are also really different. But one I like to use when I do, like, say, workshop where I’ve got a group and maybe they know each other or maybe they don’t, but you’ve got to get them loosened up a bit, is, “What was your favorite band or artist in high school?”

Pete Mockaitis
That is fun.

J. Elise Keith
It is fun because you get a chance to get a sense of people’s culture and sort of their inner id when you find…I did this with a group of librarians recently, and to hear the number of them that were, you know, deep hardcore punk funs than old-school hillbilly rock was kind of enlightening.

Pete Mockaitis
That is fun. Well, and what was yours?

J. Elise Keith
You know, I was a big Midnight Oil fan in high school which I grew out of, but at the time it seemed appropriately edgy and world-saving and different enough to be special, yeah. How about you?

Pete Mockaitis
Well, you know, it’s funny, I didn’t own a lot of CDs, because that’s what we had at the time, but I do remember I think that Blink 182 Dude Ranch was the album I played again and again. And I also went to a number of punk rock shows myself. I remember the band 15 with Jeff Ott was something in vogue with my people and myself. And then, yeah.

J. Elise Keith
See? I mean, like all of a sudden, you know, I like Midnight Oil. My first album was Pour Some Sugar On Me, Def Leppard.

Pete Mockaitis
Yes, thank you. Well, I think we’re going to have some extra fun here talking about meetings and so meetings are often such a huge pain point for professionals. So, I’d love it if we could maybe you could start us off by orienting us to kind of the state of meetings today. Like, any hard numbers you have in terms of how much time professional spend in meetings, what proportion of those meetings are effective, how do you even define effective. Kind of where do we stand today?

J. Elise Keith
Yadda, yadda, stats, stats, right? So, in terms of the overall situation with meetings, our most recent and best research shows that there are somewhere north of 65 million meetings per day in the US alone. And a lot of us are not working just in the US, it’s an international economy now so that’s millions and millions and millions of meetings every single day.

Now, it’s a huge number so that’s not necessarily relevant to each of us personally, which brings you to the second question, right, like, “How much time are individuals spending in meetings?” And that’s kind of all over the map depending on where you are in the organization and what0 kind of organization you’re in. It can be somewhere as low as like, say, half an hour or less for some people.

But when you get farther up the chain, when you get into middle management, or C-suite, or VP suites in collaborative organizations, that’s going to be typically somewhere between 60% and 80% of their day they’re going to spend in meetings. It’s a ton of time. It’s a ton of money that we invest in these.

Pete Mockaitis
Right, because every one of those hours has dollars associated with it. All right. So, that’s kind of the time load. And how often are the meetings working? How do we even define working from a numerical perspective?

J. Elise Keith
That’s a really good question, right, because a lot of times the way that, there’s a fair amount of research into whether meetings are effective. And often the way that research is done is people would throw out a survey, lets a Survey Monkey surveys, which are like, “Think of your last five meetings and estimate which percentage of them were effective.” And there you get a number where people who say, “Half of them were effective.”

But when you dig into that research a little bit deeper, you do some actual investigation with the companies and people, talking about the specific meetings they’ve attended, “So, how was your last meeting? Would you rather have that been a giant series of email?” that kind of thing, what you find is that the equation flips. And it turns that folks, by and large, think meetings work a lot better than the alternatives.

Pete Mockaitis
Okay. Well, that’s good to know. That’s good news.

J. Elise Keith
The thing about effectiveness is that what is that word even mean, right? And that’s where you get into sort of the more interesting tactics and tools because for a meeting to be effective, you have to be asking yourself, “Well, what is it effective at? Can you use that effectively to do?” And in that case, you’ve got to look at both, “Are the people in the room enjoying it? Do they feel it’s a good use of time? And then, is it producing results for your business?” So, those are the two angles on effectiveness that you can pull together, and then you can start to see, “Okay, now, regardless of what the big stats say, what’s happening in my world here?”

Pete Mockaitis
Okay. Certainly. And so then, I’d love to get your take then, so what do some of the best in class versus worst in class organizations look like with regard to meeting performance on these dimensions?

J. Elise Keith
So, it’s often easier to start with the worst because that’s probably where a lot of people are. Meeting performance isn’t something that most organizations have taken seriously. And so, what they do is they wing it. Essentially, you leave it to each and every manager and project manager and leader and whatnot to figure out how to meet as they think best for what they’re trying to do.

And that kind of approach sort of assumes that, “You know, everybody’s been in a lot of meetings. They ought to know what they’re doing. Let’s get them in a room. Off they go.” So, that’s what most people are doing and it’s deeply, sadly ineffective most of the time.

Pete Mockaitis
Okay. And in what ways?

J. Elise Keith
Well, it turns out that meetings are different than conversations, right? And meetings are a skilled activity that you can learn how to run and then design to achieve specific goals. So, there really isn’t any such thing as a generic good meeting. There are really good sales calls, there are really good interviews, there are really good ways to keep a project moving, and each one of those is a different kind of meeting that should be designed to achieve that goal.

So, in the best organizations they do that. They get training for everybody and they design systems. So, they take their meetings and they stop them being habits and they turn them into systems that are designed to achieve the goals that they support.

Pete Mockaitis
Okay. So, now you lay out 16 types of meetings that work and you’ve mentioned a couple there. I guess I’m curious to hear what types of meetings don’t work?

J. Elise Keith
So, the types of meetings that don’t work are the ones that are basically, you know, kitchen soup. Do you ever do that? Do you ever do like a kitchen-sink soup or a casserole where you’ve got a pot and you just kind of throw everything that you own in there before it goes bad, and that’s the soup you’ve got? Which sometimes works great but most of the time it doesn’t.

So, that’s what a lot of folks are doing with their meetings, “I’ve got a time block on Tuesday. We always meet on Tuesday. My whole team shows up and we decide, ‘Hey, what is it we have to talk about today?’”

Pete Mockaitis
Okay. So, there it goes. So, it’s kind of like I’m hearing some telltale signs there. One, it’s recurring and, two, there’s not a plan in advance and, three, there’s multiple people as opposed to like the one-on-one. So, there are some ingredients, I guess, that may have a higher risk perhaps of not working out optimally in the course of having that meeting. So, everything is just sort of like, “All right. Here we all are now. So…” as opposed to a proactive, thoughtful, upfront design of, “What are we hoping to achieve?” and kind of planning from there.

J. Elise Keith
Yeah. So, it’s really about clarity of purpose, right, and what you’re trying to accomplish in the room. And if you walk into the room and you’re not entirely sure what you’re trying to accomplish or why everybody needs to be there, so you’ve invited all of the people because you’re not entirely sure who should be in and who should be out, then you’re likely to waste your time.

And, certainly, even if you do know what you need to accomplish, there are some things that just psychologically we’re not designed to do at the same time. So, let’s take, can we do a couple of examples?

Pete Mockaitis
Oh, yes.

J. Elise Keith
So, the project status update. It’s a meeting most people loathe, right, but it’s designed to make sure that everybody working on the project knows what’s happening, gets an update about anything that’s changed that they need to know about, and has a chance to raise any concerns, like, “Hey, here’s a red flag. We need to work on this.”

But the underlying psychological thing going on there is you’ve all agreed to do something together and you’re going to make sure that you continue to trust each other and execute on that so that you can keep the work going. You’re doing momentum and energy and trust, right?

In a meeting like that, when we have already made promises in the past and we’re showing up to recommit to those promises and show that we’re good for them, it’s not a great moment to say, do something like, “You know what, let’s just go crazy and think of some wild ideas about what we might do now,” right? Or, “Hey, here’s a great problem. Why don’t we explore all of the different kinds of creative out-of-the-box thinking on how we might tackle this problem?”

The whole point of the project status meeting is to say, “Yes, we’ve defined a box and we’re in that box and we’re moving this box down the road.” When you ask people to step out of the box, right in the middle of that, you’re having them break from one mode of interaction to a completely different mode and you get the worst possible ideas ever because everything people raise is safe, right? And you don’t want safe when you’re doing brainstorming. You don’t want safe when you’re doing problem-solving. You want innovative, you want effective, so you got to break those conversations into distinct conversations.

Pete Mockaitis
Okay. Certainly. So, you’ve got a clear purpose and a design, and that’s what you’re running with, and you’re not kind of mixing and matching in there. Understood. And so, I’m curious, with the project status update meeting, let’s talk with that example, so people often don’t like it. And so, what are some of the other things that they’re going wrong? Sometimes folks are sort of wildly go off script and enter a different phase. And what are some of the things that are going that also can go awry or indicative of, “Hey, this project status meeting is great”?

J. Elise Keith
So, what you’re looking for in terms of signifiers of great are energy, right? You’re looking for energy, you’re looking for some amount of dynamic, and in the case of a status meeting, which is probably one of the worst meetings to be using as our example, but in the case of that meeting, that energy and that dynamic might come from just keeping it really crisp and short and being very, very respectful of everybody’s time.

But in every case, one of the things that keeps these meetings from being particularly successful is that whoever is in charge of that meeting is probably frantic, they’re probably running from one thing to another with very little time to prepare, and they walk into the room believing that it’s their job to make that a fabulous experience, or an effective experience, or an efficient experience, or whatever it is that they believe for everyone else, and they do all the talking, and they set the agenda. And then they basically demand reports from everyone else. Well, that’s deadly.

It’s like you’ve shown up to the soccer match and you’ve got a sense of what it means to win the game so you get your team together and then you run the ball up and down and tell them what you’re doing. You don’t have anybody else participating, you don’t have everybody else bringing something to the field and helping you get that goal together. So, the best meetings are ones where everybody has got a job to do in that room, and they’re team sports. It’s not the leader’s show.

Pete Mockaitis
So, that’s a good thing to talk about right there. So, if there are folks in the meeting who say nothing, does that suggest that perhaps they ought not to be in the meeting?

J. Elise Keith
It either suggests that they shouldn’t be in the room because meetings are not a spectator sport, right? Or, they need some training, they need some education. So, they need education and the person in charge needs education because if you have people who are in that room who should be contributing and they are not, that’s broken. We don’t hire and have people work on our team so that they can absorb oxygen in the space. They’re there to contribute their perspectives and their ideas and the information they have that we don’t that helps us collectively get to a better result.

Pete Mockaitis
And would your view then be if they are just sort of receiving information that we should use a different format to convey the information?

J. Elise Keith
Absolutely. Absolutely. Now, sometimes that’s not practical, right? Like, sometimes you just can’t count on everybody to have done their homework in advance, so there are practices that companies put in place to help with that. Like, there are ways to get around that that are respectful of the fact that people don’t necessarily have time to proactively prepare. And yet you still don’t want to lead to them like they were in kindergarten because that’s disengaging and a little insulting, frankly.

So, one of the really famous ones is Amazon, in their corporate headquarters. They begin all of their meetings with 10 minutes of silent reading where whatever it is that they’re going to discuss, “Is it a proposal or the financial reports, or whatever it is?” it’s distributed in paper and everybody at the table has 10 minutes to read it through right there.

Pete Mockaitis
Okay. You know, I really like that maybe because, you’re right, as opposed to people just trying to fake it and not look dumb and sort of say expansive things, it’s like, “No, just do this right now.”

J. Elise Keith
Let’s just do it, yeah. And it’s also kind of a wonderful way to acknowledge that, like, you need people to come prepared but you don’t control their calendar outside of that meeting, right? So, that prep work is part of the work of the meeting, why not just build that time into the meeting itself?

Pete Mockaitis
Certainly. And especially if it’s 10 minutes, because that’s something that can be handy in the sense of you’ve maybe looked a lot of those bits and pieces over time, and, “Oh, here it is collected,” and you’re kind of up-to-speed or on the same page and we’re moving. I’ve actually had a couple of guests before, they’ll ask me, “So, tell me about your audience.” And I’m thinking, “Okay, this means you didn’t read all the things I sent you.”

J. Elise Keith
Right.

Pete Mockaitis
And I was like, “Well, hey, how about this? Let me send you this link and we can just sort of read that quietly for a moment and I’m going to go sort of get a glass of water, and we’ll reconnect?” So, I try to do that as respectfully as possible.

J. Elise Keith
But it’s maddening, right, because you only have so much time.

J. Elise Keith
So, you asked me earlier about both an icebreaker and then about meeting research, right? Like, the stats behind meetings. But when you dig into meetings and you see that what’s going on there is you’re bringing together a complex group of people to talk about work, which, in and of itself, is probably pretty complex too. So, it’s this really dynamic system of things going on, all kinds of things that can go wrong.

So, one of the reasons the icebreaker is such a great tool and why Amazon’s 10 minutes of silent reading is also a great tool is that the first tip to every successful meeting is to help people transition into the room because we’re all – and this is coming out of like the neuroscience and the social psychology research. We’re all dealing with up to like six different levels of distraction in our brain when we walk into that room.

So, our first job is to clear all of that and there’s a technique called clearing that explicitly does that, but you can do it a whole bunch of different ways, and get everybody focused on whatever is going on in that room and not the email they need to still write, or the fact that their kids might call, or their hungry stomachs, or any of those other things. How do you get people into the room? That is the absolute first tip to any successful meeting. And silent reading is one way to do it.

Pete Mockaitis
Well, I love it. So, what are some of the other alternatives and clearing approaches?

J. Elise Keith
Yeah, so clearing approach, and actually several companies use this, is it’s explicit, it is you walk in and everybody takes a moment to say, “Hey, today I’m dealing with this, I’m feeling this way, but I’m ready to put that aside and I’m in.” And everybody else says, “Welcome.”

Pete Mockaitis
In other words, “I’m in.”

J. Elise Keith
Yeah, I’m in. And so, you go around the room and everybody says, “This is what’s going on for me but I’m ready and I’m in.”

Pete Mockaitis
And so, I imagine that could go quickly or not so quickly. Are there some guidelines there?

J. Elise Keith
You know, that’s really up to the team and the culture. So, in some teams they go real fast and they keep it fast and many people pass, right, because their values are about efficiency. In other teams, their values are about community. And this is another tip with meetings. Your meetings are absolutely the best place to design in the values you want to see your culture support and engage, right?

So, at lululemon, they do the clearing, and then they follow the clearing by the vibrations. And that practice is where they go around and they say, “Hey, is there anything you’re hearing that you think we should know about?” And a vibration might be like a rumor that’s going around the office, or something somebody saw in the news, or the weather, or it could be any of these things, whether just like, “Hey, we think the group ought to know about this.” And what they do in their teams is sometimes what comes up in clearing or in the vibrations is a big deal, and that’s what they talk about. And they take the rest of their agenda and they move it to another day.

Pete Mockaitis
Right. And that is really handy because I think a lot of times there’s great information that just never has an opportunity to surface, and it’s like, “Oh, someone else launched a competitive yoga pant on Kickstarter that everyone is raving about.” It’s like, “Oh, I had no idea.”

J. Elise Keith
Right. Absolutely.

Pete Mockaitis
“That’s so cool and we have a moment for you to share that with us because that could change all kinds of things and maybe we wouldn’t have noticed this for another five months until maybe it’s a lot later for us to respond effectively.”

J. Elise Keith
Yeah. Well, it’s a huge deal. Like, I don’t know if you’ve seen any of the research that Amy Edmondson has done into psychological safety. It’s this bit where we feel like we’re in a group that cares enough about us that it’s safe to take risks. We can tell them things that may or may not fit the dominant narrative, right?

And one of the things that she points out when she explains this to people is that, you know, half of the time, people are afraid to speak out not because they have evidence that something bad would happen, right? There are people who are afraid to speak out in environments where “nobody ever gets fired,” right? So, nothing bad would happen to them, but just nobody does it, they’re not really sure.

So, one of the really important things we can do in our meetings is ask, just make time and space to ask the questions about what people are seeing and what ideas they have so that they know that those are welcome.

Pete Mockaitis
That’s great. Well, so I’m digging this. So, we said, hey, once you’re actually in the meeting, first step, transition into the room, could be some silent reading, could be some clearing, asking about the vibrations, what’s going on.
J. Elise Keith
Could be an icebreaker, all the things, yeah.

Pete Mockaitis
Do you have a second step?

J. Elise Keith
So, then you need to connect with the goals and the purpose of the meeting, So, purpose is a verb, “We’re here to do this, to make a decision, to have a podcast interview,” whatever our purpose is. And then, at the end, “We’re about to achieve this.” So, those are your desired outcomes, “We’re going to have a decision, a list of next steps, and extra pizza,” whatever those outcomes are.

So, you kind of affirm that upfront and then confirm what your plan is for getting from, “Okay, we’ve gathered for this reason, for this purpose. We’re trying to get out with those outcomes. Here’s the plan for getting between point A to point B.” And most times people express that as an agenda. You don’t necessarily need an agenda but you do need a plan.

Pete Mockaitis
All right. And you’re saying earlier that it’s best to perhaps not be the sole person who has that all figured out.

J. Elise Keith
Right. So, as the person in charge, there are multiple roles that you can bring to bear in a meeting. There’s the titular head of whatever that piece of work is, the leader, but you can have other people facilitate. And a facilitator’s job is to design that process part and then be the guardians of that process. You can have people assigned to take notes, you can have people assigned to be the vibes watchers, or the norms enforcers where they’re keeping track of everybody else, all kinds of different ways in which you can get other people involved in making that successful.

Pete Mockaitis
And so, that’s handy. And then what’s the third step?

J. Elise Keith
So, then the final thing you have to do for any meeting to be effective is you have to wrap it up, and that’s five minutes, maybe more, maybe less. At the end of every meeting where you stop and explicitly say, “Okay, let’s make sure we actually know what we did here, what decisions did we make, and what are our actions that we’re going to take away,” Like, who, what, when. “Specifically, this is going to be done by this date by this person.”

And, ideally, you want to do those in writing where everybody can be looking at them and committing that that is, in fact, what they thought the decision was because, way too often, people walk out the room all thinking they made the same decision but five minutes later you’re in another meeting, you’ve completely forgotten, it gets fuzzy. So, you want that in writing and you want to confirm it before you leave.

Pete Mockaitis
So, we’re talking about some form of like projection is present, or we’re visually looking at this wrap-up piece.

J. Elise Keith
Absolutely, yeah. And there are a bunch of ways to do that, there’s a lot of different software platforms you can use that are about taking collaborative notes on meetings in real time. You can do it on a whiteboard. There are a lot of different ways you can do it but you want people to be able to explicitly see that. And by having it be written, not only are you making it easier to get the notes out afterwards, which is a bonus, you’re engaging multiple parts of the brain, right?

We process information differently when we read it versus when we hear it versus when we speak it. So, you put all these things together and, from a geeky perspective, you’re encoding these promises deeper into your team, and that’s critical. And then, the last, last thing I think you should always do before you leave any meeting is to say thank you. Take a moment and express some appreciation.

Pete Mockaitis
All right. And so, just say it like with their time for investing themselves, for thinking, for contributing, for not blowing it off. I guess there’s a lot of things in there.

J. Elise Keith
For something fabulous someone did. You can have people thank each other, “I really appreciate Sandy because she brought up that point and I wouldn’t have known about that Kickstarter yoga pants. She has saved our bacon,” right? The appreciation not only show people that you care and respect their time. It’s also a fabulous way to help everybody learn what the group values by being very explicit about what you’re acknowledging.

Pete Mockaitis
Okay. Well, so in between the second step of connecting with purpose and the third step of the wrap-up, are there some particular practices that ensure that the actual conversations we’re having are effective, that they’re bringing us to where we want to go during the course of the meeting?

J. Elise Keith
Absolutely. There absolutely are. And the challenge is that they’re different depending on the type of meeting you’re in.

Pete Mockaitis
Okay. Gotcha.

J. Elise Keith
Yeah, which is why when you get into an organization that’s got really, really high meeting performance maturity. Basically, in our research, when we look out across the board, we found a number of practices that organizations establish as they’re putting their system in place from very basic, “We don’t have a system,” to, “We have this system that’s really locked and solid and really helping us drive our business forward.”

And one of those, as you get in there, is that as we’re talking about this, right, there’s the purpose and the outcomes and the different types of meetings and special ways you have to run each one. Well, that’s an awful lot of stuff to learn and have to try and apply in around the rest of what you’re doing. So, what these organizations do is they have standardized ways they do each of the different types of meetings that matter to their business that people are expected to learn, and then iterate and adopt and work with, but they’re not starting from scratch.

So, when you go to Amazon, you don’t just get to just guess how you’re going to start your meeting, right? They have their 10-minute thing. And when you go to an organization that’s practicing open-book management, you don’t guess how you’re going to run your weekly leadership meeting, “It works like this,” and you review the books. So, they have codified practices that shortcut the learning for all of those different things.

Pete Mockaitis
Well, could you maybe give us an example of a meeting type and some practices that are overlooked but make all the difference in the world when you’re having that meeting type?

J. Elise Keith
I think there are a whole series of meetings, we call that the cadence meetings. They’re the meetings about keeping momentum going on a project or keeping the team together where they can build trust, right? And a lot of the practices that are key in those meetings has to do with who speaks, who’s setting the tone, and how rapidly, how frequently you’re doing it.

So, let’s take a look at one-on-ones for example. So, the traditional approach in many companies is that managers know they better have one-on-ones so they schedule them once a month, maybe once every 90 days, something, because they know they have to, and they have the employees come in, and they say, “Okay, let’s look at your  30-, 60-, 90-day goals,” and the employee sort of reports on what they’re doing and they all check the boxes and off they go.

Well, Cisco just did a big study with 15,000 teams on how to run effective one-on-ones. And what they found was very, very specific and it was this. First of all, you’ve got to flip it. So, the manager doesn’t go in and ask the employee to report to them. Instead, the employee says, “Hey, here are my priorities and here’s where I need your help.” So, the employee is driving the agenda, and they used those two questions, that’s the way they start it.

And the second key thing they found is that it has to be at least every week because, otherwise, they’re talking about work that isn’t related to what they’re actually doing on a detailed basis. And the idea that the manager could possibly care about what you’re working on when they only check in on how they can help every 90 days, nobody buys it. So, once a week, employee-driven, and engagement on those teams goes up pretty dramatically.

Pete Mockaitis
Okay. Understood. So, that’s striking. So, that’s what Cisco does, and then one-on-ones every week with every direct report, that could really add up.

J. Elise Keith
Well, so that’s where they’re looking at team sizes. So, one of the questions people get asked all the time is, “How big can your team be?” And the boundary of the size of a team that you can lead is your capacity for those touchpoints, like, “How many people can you dedicate time to showing them that you care and helping them out every week?” That’s the number of people that you can lead.

Pete Mockaitis
Okay. Understood. Well, so I guess I’d love to hear then, you talked about norms at one point. What are some of the norms that tend to be helpful across all meeting types?

J. Elise Keith
I think it’s really awesome when a company or an organization finds norms that are meaningful to them and their values, right? So, in some organizations that’s going to be things like every voice is heard, everyone speaks before you speak twice because diversity inclusion and voice is really important to them.

In other organizations, it’s going to be things like, “We start and end on time and the agenda sent out two days in advance,” because efficiency is really their thing. In some groups, something like Chatham House Rules, or Vegas Rules matters a lot, right? Like, what happens in the room stays in the room. My favorite that applies to all meeting types and that I think applies in every organization is a norm around having every meeting be optional.

Pete Mockaitis
That’s so nice.

J. Elise Keith
Well, if you think about it, they already are, right? You’re a grownup, you don’t have to go to any meeting. But when you make it explicit, you’re saying that opting out of meetings won’t have “Hey, you’re fired” consequences.

Pete Mockaitis
Right. And I actually want to talk about opting out of meetings. I think that it’s a common occurrence that folks, when they are inviting people to a meeting, they don’t want to be rude, and so they want to include folks, and so there’s a miscommunication that happens often. So, someone invites someone to a meeting, and the recipient thinks, “Oh, they expect me there so I’m going to show up,” and then they think, “Why did I even come here?” So, do you have any preferred scripts or verbiage or master ways to diplomatically decline the meeting?

J. Elise Keith
Well, first of all, you need to know that you deserve to have your time respected. So, it is both respectful for you and for the people doing the inviting to speak up when you think that you can’t contribute well to that room because every person sitting in a meeting that isn’t contributing is dragging down the energy and the potential for everyone else there. So, you are doing a service if you opt out of a meeting that you shouldn’t be in.

And the way that we approach that is we just say, “Hey, I actually am working on some other things that day. I don’t have much to contribute here. I’d be happy to send in any information you need in advance and will look forward to seeing the notes afterwards.” And you just opt out.

Pete Mockaitis
There you have it. I’d also want to get your take on what are some of the best means of accomplishing some meeting goals that are not meetings?

J. Elise Keith
Oh. Well, let’s take brainstorming. Brainstorming is something that we often pull a lot of people into a room for, and we say, “Hey, we’re going to come up with a whole bunch of new ideas for next week’s marketing campaign,” or whatever it’s going to be, tends not to be the most effective way to do it. That’s something that is really well-handled asynchronously, which means you post up the question and you ask everybody to contribute their ideas in advance.

And there are a lot of technologies you can use to do that. And, frankly, you can also have a box in the office where people throw in sticky notes. So, brainstorming, getting that first blush of original ideas out, much better handled outside of the meeting most of the time than it is in. Same thing for anything where they’re digesting large pieces of information, so reading reports, coming up with strategies.

One of the tactics we recommend and that we use ourselves quite a lot is we’ll have a meeting to make sure we all understand a problem. We’ll get together and we’ll say, “Okay. Well, what’s going on here? And what are our options?” and start to get our heads around it. And then we’ll schedule a follow-up meeting within a week to talk about what to do about it so that that time in between where we’re processing it has some bake time.

Pete Mockaitis
Understood. Well, Elise, I’m curious, are there any sort of final thoughts you have with regard to meetings or overlooked master strategies or tactics that could make a world of difference?

J. Elise Keith
You know, I think the real key is to understand that every meeting that you walk into is an opportunity. That’s the place where your culture becomes real, where the team understands what everyone cares about, and the value that you can bring. It’s the place where you get an opportunity to provide and show care for the people around you, and where you get to be a part of making the decisions that make your business or your organization really successful.

So, once you shift to that mindset and you look at meetings as the opportunity that they are, then you can start to be in a place where you can learn about the different types and the skills that make it so that you can take advantage of that opportunity.

Pete Mockaitis
All right. Well, now, could you share with us a favorite quote, something you find inspiring?

J. Elise Keith
So, I have two. I’m not a huge fan of favorites and to key to just one thing because there are so many wonderful things out there. But there are a couple that I put together that work for me, and one is, “Tell me, what is it you plan to do with your one wild and precious life?” which is from Mary Oliver’s poem “The Summer Day.” I love that.

Like, what is your plan for your one wild and precious life? And then when I look at it from a business perspective and from a personal performance perspective, I pair it with another quote, which is, “Discipline is simply remembering what you really want.”

Pete Mockaitis
Thank you. And how about a favorite book?

J. Elise Keith
My favorite book, holy moly. How about “Time and the Art of Living” by Robert Grudin?

Pete Mockaitis
Thank you. And a favorite tool?

J. Elise Keith
You know, time blocking and scratch paper.

Pete Mockaitis
And a favorite habit?

J. Elise Keith
A favorite habit, hmm. You know, listening to audiobooks while cooking large batches of food.

Pete Mockaitis
Yes. And is there a particular nugget you share that you’re known, people quote it back to you and re-tweet it often?

J. Elise Keith
The one that gets re-tweeted the most, beyond the basic stats and things, is that, “You can’t have a meeting of the minds if the minds aren’t in the meeting.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

J. Elise Keith
They can visit us on my company’s website which is LucidMeetings.com and on my personal website which is JEliseKeith.com depending on what you’re looking for.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

J. Elise Keith
You know, we’ve kind of covered it but my challenge to you is this. Every meeting is an opportunity. Seize it. Your challenge is to shed any negative beliefs you’ve got about your meetings and step into those opportunities.

Pete Mockaitis
All right. Well, Elise, thank you for this meeting, and I wish you all the best with all you’re doing in meetings.

J. Elise Keith
Hey, thank you so much.

491: How to Have Powerful Conversations that Improve Performance with Jonathan Raymond

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Jonathan Raymond says: "We're too nice to each other. We're not having honest conversations."

Refound CEO Jonathan Raymond teaches how to communicate feedback that gets results.

You’ll Learn:

  1. What makes traditional feedback ineffective
  2. How to have more effective conversations using the 5 stages of the Accountability Dial
  3. How to articulate feedback to your team, your peers, and your seniors

About Jonathan

After twenty years of not being able to decide whether he was a business executive or a personal growth teacher, Jonathan stopped trying to figure it out. He’s the author of Good Authority — How to Become the Leader Your Team is Waiting For, and the Founder & CEO at Refound, a people training company that teaches people how to have human conversations at work. Refound specializes in working with people leaders at high-growth organizations and is proud to be a trusted learning partner to Fortune 100 organizations like Panasonic and McKesson, cutting edge tech firms like Niantic and Box and small businesses that are going places. He’s madly in love with his wife, tries not to spoil his daughters, and will never give up on the New York Knicks. Jonathan is an experienced CEO and people manager and has thrown his heart, mind, and soul into more than a few culture change projects. He lives in Encinitas, California and is an avid, albeit mediocre, surfer.

Resources mentioned in the show:

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Jonathan Raymond Interview Transcript

Pete Mockaitis
Jonathan, welcome back to the How to be Awesome at Your Job podcast.

Jonathan Raymond
Thanks, Pete. It’s great to be back.

Pete Mockaitis
Well, I’d love to hear, have you learned anything extraordinarily useful and maybe new that changed the way you were thinking from two years ago?

Jonathan Raymond
Yeah, I hope the answer to that is yes. We’ve learned a ton, really, as an organization.
I think that one of the ways that we work with organizations and try to advise them is, you know, a lot of people will say, like, “Well, we want more communication.” But if you actually talk to people inside an organization, which we do through our engagements, they say, “Well, you know, it’s not so much that I want more communication. There’s plenty of communication.”

Pete Mockaitis
Oh, sure. Plentiful.

Jonathan Raymond
“What I want is for them to think a little harder.” They meaning the organization or the leaders or whoever. “I want them to think a little more about which ones matter to me and why, and invest a little bit more time in context and why, why this particular piece of communication.” There’s a bunch of stuff that you’re telling me about that, it’s not that I don’t care but I have so many things that I’m trying to digest at the same time, I’d rather you didn’t. If you could just invest a little bit more time in thinking into which pieces of communication need a little bit more context and a little bit more of the why, those organizations are succeeding in terms of having more effective communication.

Pete Mockaitis
Well, when it comes to communication effectiveness, I wanted to chat with you in some real depth about feedback. We touched upon it last time, which was, boy, way back, more than about a couple of years there. And so, I wanted to talk about feedback in particular for this chat and maybe to start us off with in what ways does feedback often sort of just not work in teams and organizations? Sort of what’s the problem that you bump into most often?

Jonathan Raymond
Yes. Well, let’s start by thinking about for anyone who’s married or in a serious relationship. When you try to give feedback to your partner or spouse, how does it go? Usually not well, right? If you have kids and you try to give your kids feedback, including but not limited to teenagers, how does it go? Generally, not well, right? Why? Like, why does feedback not generally go well?

One is because we’ve got a lot of pent-up emotions, typically. We sometimes have more power than the other person, not always. We are often missing context around why they did what they did when they did it. There are so many possible ways that things could go wrong. We have our own bias, we have our own judgments, we have a lot of our own projection and how we feel about ourselves, so it’s a mess. So, when we enter into a thing called a feedback conversation, the likelihood of success is very low given all of those factors.

And so, we have to start thinking beyond feedback. Because that setup, whether it’s in the workplace or in our families—it doesn’t work. We know that it doesn’t work. People get defensive, it’s awkward, we feel uncomfortable, we talk past one another, so we need another way to think about solving the problem of what is the problem that feedback is intending to solve. There’s a real problem there that we’re sort of taking this tool called feedback and saying, “Oh, that’s going to solve it.” And then we found our position is like, “Hmm, not so much. It’s not going to work for that for a lot of different reasons. There’s another way.”

Pete Mockaitis
Well, I suppose most often, the problem I’m trying to solve with feedback is, “I would like for you to do this thing differently and better as I perceive better.” And so, if feedback is not the mechanism, what is?

Jonathan Raymond
So, for us, the everyday conversations take a different tone. So, exactly as you said, right, “What is the purpose of feedback?” Well, I want someone to behave differently. Now, we could also say we also want to give them feedback around things that they do well. And we’ll get into kind of the different feedback spaces or the different feedback relationships that we all have.

But if we think about approaching that conversation, not by making a statement about something but by asking a question, or making an observation, but doing it from a place of acknowledging our subjectivity, and saying, “Hey, I noticed this,” or, “It seems to me that X,” or, “When I was sitting in the meeting, one of the things that struck me was…”

But we’re approaching those conversations with a spirit of curiosity, with a spirit of dialogue, like, “I don’t have all the information. I don’t know everything about why you did what you did when you did it. I just noticed something and I’m going to bring it up because, as your colleague or as your manager or as your subordinate—whatever the case may be—I see that as part of my role to when I see things that are either problematic or potentially problematic, part of my role as a leader in this organization and in standing for my own values is to say something.”

But the way we go about it changes the whole game. And if we approach it from a place of assumption and conclusion and prescriptive, like, “This is what happened, and this is what you need to do differently.” Well, now we’re doing feedback and we’ll get the results that you would imagine. But if we approach it from a place of, “Hey, I have a question about this. I wasn’t sure what to make of it. It seemed like this but I could be…” And so, it’s having that open hand relative to those everyday conversations.

So, in one way you could say, “Oh, that’s another way to do feedback,” and that’s fine, you could call it that. But for us it’s really different. When we train and teach these tools, people feel like, “Oh, so I don’t really have to give feedback in the way that I understood it. All I have to do is talk with people. All I have to do is show up as a human being, find a way to surface what I’m feeling, thinking, sensing, and then we can have a conversation, and that’s right.”

Pete Mockaitis
Well, so I’m intrigued. So, we start with the curiosity and a statement of, “Hey, I noticed this…” And then maybe how’s the rest of the conversation go or maybe could you do a roleplay or an example?

Jonathan Raymond
Yes, so what we did is we created a tool called the Accountability Dial. And what we found—and this came from my own painful experiences as a people leader—is that I found myself having the same conversations over and over again, whether I was in a management role or when I was more junior, and I would flag something or name something, and I would find myself repeating those conversations.

And so, what we did is we created an architecture, we said, “Hey, what if there’s actually five parts to that conversation?” We called them the mention, the invitation, the conversation, the boundary, and the limit. And if we think about locating ourselves, “Well, where am I in this conversation? Is it the first time that I’m bringing this up? Well, I’m at the mention stage.” “Hey, Jennifer, I was in this standup this morning and you seemed frustrated by where the conversation was going. I’d love to hear more about that if I’m reading that right.” So, that’s the mention, right?

So, I don’t know why Jennifer, maybe there’s a really good reason, maybe there might be 27 things that could be happening, maybe I’m misinterpreting the situation. But my mention is just my first attempt to get in dialogue with Jennifer about that. So, that’s the mention.

Now, let’s say a couple of days goes by, maybe a week goes by, and I’m still sensing she’s frustrated in that meeting, I notice that in some email back and forth, something is not clicking. So, if I was Jennifer’s manager or if I was her peer and I cared about her as another human being, I wouldn’t let it go. I would come back to her and I would say, “Hey, I mentioned something in the hall last week. I’ve noticed a couple of other things. It seems to be something bigger and I care. I want to know. Maybe there’s something, maybe there’s some way that I can help.”

So, that’s the invitation stage, the second step of going into a little bit more deeper dialogue. And every single one of these steps, all five of them, are ways to express care in human ways to say, “Look, there’s something going on, or at least I think there is, and if there’s something that I’m doing, I want to be able to change it. And if there’s something that we need to work out together, well, let’s do that.”

And so, we go through those stages. That’s how we move through the Accountability Dial where we don’t try to tackle the whole thing in one bite. It doesn’t work that way. We’re not geared to be able to solve important things as human beings that touch on all these interpersonal and intrapersonal issues. We can’t solve those in a 30-second conversation so we’re going to come back to it a couple of times over a period of days or weeks or whatever it is.

Pete Mockaitis
And for that second bit there, the invitation, what exactly are we inviting them to?

Jonathan Raymond
So, we’re inviting them to reflect, to say, “Hey, look, it looked like it was maybe a one-off thing but now I’m seeing maybe it isn’t a one-off thing. Maybe there’s a pattern that’s emerging. And it doesn’t mean you’re a bad person, it doesn’t mean you failed, it doesn’t mean I’m judging you. It just means, hey, I’m here. I’m human, you’re human. There are probably things that you see about me that maybe are patterns. But, in this instance, here’s something that I’m seeing. And if I’m your manager,” and, again, this is a philosophical point of view.

In our work, we say, “Hey, if you’re the manager or the people leader, it’s your responsibility to approach that person, if not in real time, in near time to say, ‘Hey, look, there’s something that seems to be happening here. I’m inviting you to take a reflection on this, to think about, hey, is there something that you’re not saying, or is there a conversation you need to have with someone else, or is there a step that you need to do that you haven’t done?’” Whatever it is, but not from a place of judgment or shaming, but just offering somebody from that coaching mindset, a reflection from the outside.

Because what’s really hard for us as humans is we don’t see when we’re doing that often. Most of us, our powers of self-reflection, especially with the pace of work, are limited. So we want, you know, if you’re hungry for growth you need people around you who are going to say, “Hey, look. Hey, Jonathan, here’s something that I’m noticing. Maybe it’s worth thinking about.” That’s the invitation.

Pete Mockaitis
All right. So, that’s an example we’re running with. So, Jennifer, the first time with the mention, she seemed frustrated by something. And then so how does the conversation unfold during the invitation phase? You say, “It appears that this has happened a couple more times. This might be a pattern. So, I invite you to think about it or…”

Jonathan Raymond
Well, so it depends in the context, right? So, if I’m Jennifer’s manager, that’s going to feel a certain way, if I’m a peer I might approach that conversation a little differently. It depends on how you know the person and what the nature of that relationship is. But the invitation stage, it’s not so much, it’s not a directive. The invitation is more sort of describing the stage. Like, imagine you had like a black light that you could put on the floor of an office, and you could see all of the, what we call, feedback conversations.
Mostly what you would see is a lot of like started but never re-engaged conversations. So, people bring up something, they flag something, they name something, they highlight something, but they never come back around to that person and say, “Hey, remember that conversation we had the other day? There’s something else that I’m noticing that I think might be connected to it.”

And then the whole point of using the Accountability Dial in everyday conversations is you’re engaging your curiosity, right? “Hey, I don’t know. It’s not my job to know the answer, but here’s what I’m seeing,” and building those relationships of trust with a colleague. So, that’s the invitation. And then we move to the next stage, into the conversation.

Pete Mockaitis
Okay. So, then some time goes by again, and you notice some other things. And then what happens?

Jonathan Raymond
So, the conversation stage of the Accountability Dial is when we try to help somebody, again, whether it’s a colleague, or a direct report, or somebody more senior, shift their awareness from intentions to impacts. So, most of the time, 99% of the time, when something happens in an office that isn’t great, or a factory floor, you know, we do a lot of work in manufacturing and other contexts like that, it’s not intentional. The person is not intentionally trying to create work for other people, or make life more difficult, or they’re not intentionally doing something to harm others or the team or the customer. And yet, behavior has impact.

And the conversation stage of the Accountability Dial is to help somebody shift their awareness, “Hey, so I get that that’s not what you intended. I get that. I understand that. But I’d love to actually have a conversation about what the impact to de-personalize it. It’s not, well, you’re bad a person.” People are likely to get very defensive especially if you’re their manager or any other context like that too. I know many of your listeners are not in a people management role.

But the context of that conversation is, “Let’s step back and let’s talk about, well, if you’re finding yourself frustrated,” if we take Jennifer’s example, “Jennifer, if you’re finding yourself frustrated with the team and maybe the pace of projects, or there’s too many changes, or whatever it is, how might that be impacting your working relationships? How might that be impacting our customers or vendors or stakeholders? How might that be impacting the overall experience that we’re having as a team? How might it be impacting your own development? Like, is there some career goal or something that you’re working on that’s staying in the state of frustration is keeping you from reaching as fast as you may want?”

So, questions like that to help people go like, “Oh, wow, I hadn’t thought about it in that way.” That’s how you know you’re in the conversation stage to help people, again, de-escalate. Like, the whole goal here is we’re trying to have human conversations, things happen, it’s not about jumping on somebody when they make a mistake, or creating a culture of fear is the opposite of what we want to create, but to be in conversation with that person, but to help them see.

Just like if you had a financial advisor, or a relationship coach, or in any domain of life, the reason why you hired that person is you’re trying to have a different outcome, right? So, you wouldn’t go to your relationship coach and say, “Well, I didn’t intend that,” and expect that to be the end of the conversation. “Of course, you didn’t intend that but that’s what happened, so let’s talk about why. Let’s talk about what the impact was and then let’s work our way backwards.”

Pete Mockaitis
And so then, you’re asking all those questions, “How might that impact…?” So, I’m imagining you have your view of how it’s impacting things. But is your recommendation to keep it more of you are more of a question-asker as opposed to a describer of what’s up or you do both?

Jonathan Raymond
Yes. So, your orientation, in our overall philosophy, we say, “More Yoda, less Superman,” or, “More Yoda, less superhero.” So, your job is you’re trying to help somebody grow. You can’t actually force them to grow, right? You can’t make them change their behavior. So, the orientation, the best orientation to take as a coach is to ask questions.

And it doesn’t mean, just as you said, you may have a theory. Your theory may be bang on. You might have a really good theory as to what’s happening for them. But if you give it to them, they’re far less likely to feel ownership of that thing that they’re changing and they’re far less likely to succeed in their goal. But if you ask questions and you encourage them to think about things differently, that’s what a good coach does, right? That’s the difference between a coach and a consultant, right?

A consultant gets in there and does it for you, doesn’t force you to ask those difficult questions, those self-reflective questions. A coach, or the hallmark of a coach, is someone who’s willing, who takes a different tact, and says, “Look, this isn’t my thing to change, it’s your thing to change. And the best way that I know to support you is to let you do it and let you struggle a little bit, and have some, maybe, ‘Oh, wow, I never really thought about how it impacted our customers.’ Okay, that’s fine. Maybe think about that for a little bit and let’s get back together at the end of the day.”

You don’t have to solve everything in the moment. We become so inured to this, like, solutions, solutions, solutions, solutions. We don’t even know that we’re doing it. When we do inventory discovery, the depth to which we have adopted it, actually a really problematic level of firefighting and going through our inbox and knocking off inconsequential activity in place of strategic, in-depth full and creative thinking, a lot of that comes from how we role-model that. Do we role-model taking a moment to reflect? Or do we role-model like, “Okay, conversation solved. Let’s go. Action. Go, go, go”? That’s what leads to burnout and overwhelm and all of those things that take culture sideways.

Pete Mockaitis
And I guess I’m wondering here, if you’re asking, “How might that impact these things?” and they’re drawing a blank, and you know very well, “Yeah, I see the impact that that had on some things,” and they’re not picking it up, how do you play that game?

Jonathan Raymond
So, you can be and should be transparent. You can say, “Look, I have some theories about how it might be but I think it’s more helpful if you arrive at that on your own.” So, I would be transparent, that’s how I do it. And if they’re struggling, then you can give a hint, you say, like, “Well, one thing I noticed was in this interaction between David and Suzanne, I noticed this.” So, that would be an example. So, give them an example, a specific example of where you see that behavior having an impact.

And then you will almost always get, like, “Oh, I see what you’re saying. I never thought about it in that way before. Yeah, I could see three other things.” So, you’ve got to prime the pump a little bit oftentimes, especially if it’s really on the nose. If it’s something that somebody, it’s so second nature to them to do, you might have to give them an example, and then they’re much more likely to open up.

Pete Mockaitis
Okay, certainly. And so then, we engage in that conversation. And what happens next?

Jonathan Raymond
So, here we’re going to go, we’re going to diverge a little bit into different types of conversations. So, if I’m a more junior person relative to somebody that I work for, let’s say, and I’m having an accountability conversation. I’ve used the mention, I brought up something that I think is problematic that I’d like to see change. Nothing happened.

I went to the invitation stage, I said, “Hey, I think this is a pattern and it seems to be problematic to me.” Nothing happened. We had the conversation, maybe in a one-on-one, and hopefully I work in a culture where I can talk with my manager in a more open way. I know that that’s not always the case. It’s changing these days, not fast enough, but let’s assume that there’s some amount of that. But I have the conversation, we talk about the impact, and I get an acknowledgment from my boss, and they say, “Yeah, you’re right. I can see that is having an impact. I’ll get better at that.” Let’s say that’s the generic response.

Now, what do you do? So, it’s really different if you’re the manager and this person is more junior than you. You have more authority. You have more structure. You have the ability to put a boundary around the situation to say, “Hey, look, this is what needs to change by when, and here’s what it looks like.” And so, that’s what the boundary looks like if you’re in the manager position, or in the more senior position, you have more power.

If you’re in the more junior position, you have less power, the boundary might look different. It might be, “Well, okay, here’s where I’m at. I’ve had the conversation with this person. I’m not really sure where to go next. But maybe I’m not going to step up for volunteering on the next project that this person has, or maybe there’s some other step that I need to take.” Perhaps even going to an extreme position, and this is a very real position for many people, which is, “Look, if this keeps going, I don’t think I can keep working for this person, or I don’t think I can keep working on this team.”

And the reality is that’s the nature of how most people are already feeling. So the boundary is about getting in reality of where things actually are. And when we interview people all the time, thousands and thousands of people managers and frontline employees, and we ask them, like, “Well, how would you feel about setting a boundary for yourself of what do you need to take care of yourself here? And when does this need to change by? And what does change look like?”

Most people will say, like, “It’s got to change like this week,” or, “It’s got to change in the next month.” Like, I understand why they’re struggling with this but people are incredibly frustrated. And I think one of the things that we have to do is we have to take the mystery out of this idea of like employee engagement or employee disengagement. That’s what it looks like. If you’re spending your energy and life units worrying about what the organization is doing and, “Why my manager is behaving this way?” you’re already disengaged on some level, reasonably so, from the mission and the values of that organization because it’s not real to you.

And so, that boundary stage, or that fourth stage, mention, invitation, conversation, boundary, looks really different depending upon how much power you have in the conversation. And then the third version of that is if you’re working with a peer, you have the same amount of authority as they do, well, what does that looks like? So, the first three steps are the same, mention, invitation, conversation, and then at the boundary, we’ve had whether it’s a senior exec or a junior manager, actually make new agreements, “Hey, we have to make a change because this is what’s happening in your group over here, and these are our needs. This is what we need from you.”

And so, that boundary stage is critical. And when I talk with CEOs, every single CEO I’ve ever worked with, at some point in our first conversation, they’ll say something to the effect of, “Well, accountability is one of our core values.” They don’t always use the word exactly accountability but they’ll say, “Accountability is one of our core values.” And I say, “Great. That’s wonderful. Talk to me about that. How does that work in your organization?” And they’ll say, “Well, what does that mean? What do you mean how does it work?” “Well, talk to me about a situation where someone wasn’t accountable and what the consequences were.” And they say, “Well, what do you mean consequences?” To which I reply, “Well, what do you mean accountability?”

And then we can have an interesting conversation. And this is what we see over and over again in organizations from Fortune 100 companies that we work with to tiny little startups that you’ve never heard of. This is what organizations are struggling with right now. We’re too nice to each other. We’re not having honest conversations. We’re way too over-indexed on wanting to be liked and wanting to be nice and we’ve forgotten the value of having people who are courageous in positions of leadership, in positions of management, who say, “Look, that’s not the way we do it here. We need to do better.”

And we’ve lost that in large measure. We’ve lost that foundational accountability. We could talk about the historical narrative of why, but that’s a lot of the phase that we’re in right now, is we went from too much command and control, we said, “We don’t like that.” And then we went to not enough command, not enough direction, and now we’re finding our way as a business culture, we need a hierarchy, we need managers, we need leaders, we need people who have more experience to direct activity. How do we do that in the lightest way possible so we don’t undermine autonomy and creativity and we’re as transparent as we can be? And that’s the moment that I think we’re in right now.

Pete Mockaitis
That’s intriguing. So, if you are the junior person, with regard to the boundary, do you recommend that you sort of share that boundary with the manager, or that’s just sort of internal, it’s like, “Okay, this is what I’ve decided that this behavior will need to change within a month or I’m going to be pursuing new opportunities”? Or, what’s your thought? Is it more something you articulate or more something that’s internal?

Jonathan Raymond
So, the first thing you have to know, you may already know, like, “Is there a fear of retribution?” because that could be very real. It is very real in some cases. But, if possible, I would recommend articulating it. And so, here’s what it sounds like. If I’m setting a boundary with someone more senior, I’m saying, “Look, I really appreciate that we have this conversation. It’s impacting my results and I don’t know what else I can do.” Right? So, that’s my boundary. It’s like, “I’m working within the constraints that I see in front of me and I believe that that’s where I’m at, and I can’t move what I can’t move. I don’t have the authority to change that. I need you to change that. But, in the interim, here’s where I’m at.”

And so, to be able to articulate the impact, again, so we’re pointing the conversation stage forward, so that impact is still there. “And here’s how it’s impacting our results. And I’m doing the best I can. If there’s something that you think that I’m missing, please tell me. I’m happy to hear that. I’m happy to consider that but that’s where I’m at.” That’s the boundary as articulated to somebody more senior.

And, again, you have to know who you’re dealing with. I would say most of the time, and with most of our engagements with most managers, people are willing to hear that conversation as long as it’s not coming in the form of an attack. It’s like, “You’re screwing up and you’re making life bad for me.” And you frame that conversation as, “Look, here’s how it looks to me, is I can’t move this project any faster because these things happen so I’m going to continue to do it based on the constraints that I have.” So, that’s a form of how you would articulate that to somebody more senior.

Pete Mockaitis
And I think sometimes your boundary and the implication is that you’re just not enjoying the experience of work under the circumstances and you would rather be elsewhere.

Jonathan Raymond
Right. And I think that’s, at least in North America, we’re at effectively 0% unemployment, right? So, if you’re talented and you’re resourceful, you can go get another job and employers understand that. So, we do a lot of work in tech. The average tenure in tech is 1.8 years, right? It’s not very long. So, people are moving around a lot. It’s longer in other industries, but people are moving around a lot. People are looking for different experience of work.

And so, from our perspective, it’s like we’re just being reality around that and then make a plan. So, if you know, now there may be opportunities in that organization to move. You may have, hopefully you do have, other outlets for where to go, “Hey, I’ve been trying to have this conversation, it doesn’t seem to be going anywhere. I’m frustrated. I really love this company, this organization, but this isn’t working for me.” If you’re any at all talented or a skilled person, you’re going to find a receptive ear in that other person. So, don’t feel like, my last piece of advice there is, don’t feel like you’re on an island there.

Oftentimes, people will leave an organization prematurely and then they won’t take that other step of like, “Go talk to somebody. What’s the worst that could happen is your feelings fall on deaf ears. Okay, well, you’re already there so no harm done in having that conversation.”

Pete Mockaitis
And so, then there’s the final step, the limit.

Jonathan Raymond
Yeah, the final step is the limit, and a lot of people think, “Well, the limit means I quit,” or the limits means you’re fired. It doesn’t mean that. If people read the book Good Authority they’ll get the nuance there is if you think about good leaders, just take a moment, for anyone who’s listening to this, take a moment to reflect on effective coaches, mentors, parents, teachers, people in your life who were there in a moment in your life where something big changed for you, something important, not a minor thing, a major thing.

And if you think back to those situations, in some of those moments, one of the tools that they used was a limit. They said, “This goes no further. I can’t support you behaving in this way even one more time.” And it was in that moment where we went, “Whoa, I have to change. I have to do something different. This person, who I respect, who I value, who I love, who I know, even though I don’t like the way they said it, I know that they care about me. They’re putting up a stop sign and they’re saying no further with this behavior.”

And that is a key feature of how we grow as human beings. And so, the limit is doing that in the workplace. If we want to say, “Hey, we want to bring humanity to the workplace,” we have to bring all of it, and so that includes having a limit which doesn’t mean, “You’re fired.” It means, “Hey, we’ve been having this conversation — mention, invitation, conversation, boundary — I can’t support this behavior any longer.” Now, does that mean you’re fired? No, it means, “I want you to take some time to think about this, and maybe there’s a gear you haven’t found. Maybe, for whatever reason, it didn’t quite click for you until this moment. That’s all fine but I need you to tell me where we go from here.”

That’s the limit from the perspective of a manager and it’s an incredibly effective cultural tool. I’ve seen this happen over and over again where leaders, especially when someone is on the verge of maybe leaving an organization, and maybe for an okay reason, not because there’s animosity, but it’s just time to move on. And by having a boundary and by having a limit, you give the opportunity for that person to really own their exit. How often does that happen where a company can celebrate, or a team can celebrate when somebody leaves and it feels like a great moment instead of a lousy moment where everyone is like, “What happened?” and it creates all these gossip and politics?

If you use accountability conversations in the right way then that person will go, “You know what, actually this isn’t the right place for me anymore and I’m sort of approaching this from so much frustration, but there’s actually nothing wrong here. I need a role where I can do this other thing that I really love and I can’t do that here.” Okay, that’s all right. That doesn’t require any personal animosity. We can shake hands on that, and both from the individual and from the organizational perspective.

There are so many good things that can happen as a result instead of, you know, one of the things I say to managers all the time is, “Remember, when you’re managing somebody, especially if you’re in the process of thinking that they shouldn’t be on your team anymore, you got to worry about that person. But don’t worry all about that person. Worry about the rest of your team. How are they interpreting what’s happening? How are they perceiving how you’re handling this situation? How are they perceiving how this person is being treated and whatever their opinions may be?” People are watching so it’s your opportunity to live and live your values as a leader in how you treat people that may be exiting for a good reason or otherwise.

Pete Mockaitis
All right. Well, so now this is a great framework and I’d love to hear it just sort of play out maybe one, or two, or three examples, one from the manager, one from a peer, and one from the report to the manager, and so three different scenarios. I’m really putting you on the spot, Jonathan. Let’s kind of rock and roll kind of through the five steps in three different scenarios.

Jonathan Raymond
Which one do you want to do first?

Pete Mockaitis
Let’s do the peer-to-peer first.

Jonathan Raymond
Okay. So, let’s say I’m on the marketing team. I’m a junior manager on the marketing team, and I work a lot with operations because a lot of the stuff we do touches on operations. And my peer in the operations department basically says no to everything. Everything I want to do he says no to. So, my mention, let’s call him Dave. So, my mention to Dave is the first time that I see that ideally, I’m going to say, “Hey, so I know this request came through from somebody in our team and it got denied. Can you tell me a little bit more about what happened there? I want to understand.” So, there’s a mention. I’m not saying, “You have to change,” I’m not saying, “Push it.” I’m asking a question, right?

And then maybe I agree with his assessment, or I understand it even if I don’t like it, whatever it is, or I let it go. So, that’s my mention, I’m at the first stage where I’m saying, I’m flagging to some degree, “Hey, there’s a something here where we’re trying to accomplish something and your group said, ‘You can’t do that.’ I want to know a little bit more about that.”

So, then maybe that goes by and then I’m getting from my team, they come to me, they say, “Hey, Jonathan, we’ve pushed through like eight requests to do things in the last week, and like six of them were denied. And we don’t know why. We’re really frustrated. All those ops people, they’re a bunch of whatever.” “Slow down, okay? Let me go talk to Dave and see what’s happening.” So, I’m going to go back to Dave and I’m going to say, “Hey, Dave, so something is happening here. My team put through eight requests and six of them got denied, and I’m not sure what happened there, but there’s some frustration that’s emerging on my team.” So, I’m going to the next level. I’m not going to the CEO and saying, “Dave is a jerk.” I’m going to say, “Hey, let’s have a conversation.”

Now, I may or may not get a good answer from Dave, and I’m going to form my follow-ups based on that. I might even go right to the conversation, he might be like, “Oh, well, I didn’t think those were that big a deal so that’s why we denied them.” “Oh, wait a second. Well, do you have five minutes because I want to talk with you a little bit more?” I’m going to go into the conversation, “So, it’s impacting my team in a bunch of different ways. I don’t know if you’ve seen or folks have come to you with that.” So, we’re going to engage in a conversation shifting. I know he’s not trying to make life miserable for my team, but he’s making life miserable for my team! So we’re going to talk about impacts.

Again, we have the same level of authority in the organization so there’s that. Now, when we get to the boundary, Dave, maybe he tells me what I want to hear in that moment or it turns that he did, and that keeps happening and, basically, they keep behaving the same way and nothing ever changes. Now, I’m going to go back to Dave and say, “Dave, hey, look, we’ve got a problem here. So, we had a bunch of conversations about this, and I have to do something else here because, as I said to you, it’s impacting our goals, it’s impacting our speed and our ability to do things. If you and I can’t come to a resolution here, I’m stuck and obviously I’m going to have to go someplace else with that. I don’t want to do that but can we talk about this?” And we’re going to go deeper, right?

And that conversation might be a little uncomfortable but that’s where we’re going to go because, again, Dave doesn’t control whether I can afford my mortgage next month. He’s a peer in the organization and so we should be able to have healthy conflict. In a healthy organization you’re going to have healthy conflict just like in a healthy relationship, right? And so, that’s going to go through and then if nothing changes there, I say, “Hey, here’s what I need. I need you to go back and take a look at those eight requests and really come back to me. And say, hey, do those really need to be denied, and if so, why? And really help me to understand was it something the way we did it or however.”

And then I’m onto my limit stage where I might have to do something else. I might have to say to Dave, rather than me going to, let’s say we have the same manager, or we have a manager in common. I might say, “Look, I don’t want to go to that person by myself. I don’t want to do that but you and I need some help here. Let’s go talk to Jennifer and see if she can help us with a resolution. So, let’s go together rather than I said, you said, and that kind of thing. How’s that sound?” But I’m not going to let that conversation go. So, that’s what the Accountability Dial looks like, an example of what it looks like in a peer-to-peer situation.

Pete Mockaitis
Okay, that’s good. I understand it and that’s helpful seeing that play out. And it seems like the timeframes here could be short or long, you know.

Jonathan Raymond
Absolutely.

Pete Mockaitis
This might happen over the course of a year or a week.

Jonathan Raymond
Absolutely. Absolutely. And that’s really the art of it is like, how important is it? Is it something that needs to be resolved today? Rarely, right? Sometimes, but rarely. Is it something that needs to be resolved in the next week? Hmm, sometimes. Is it something that needs to be resolved in the next 30 days? Almost always. And if you look at most cultures, you have a whole bunch of things that really need to get resolved in the next 30 days that never are, and they go on month after month after month, year after year, and we still haven’t dealt with that and we cycle through people, we cycle through systems, and we cycle through documents and culture initiatives because we’ve skipped over the human conversations to change the very nature of work, the things we work on together day to day.

Pete Mockaitis
Okay. And I want to get, let’s do another scenario, and let’s say I am managing somebody remotely and I have a request that I think is simple and that I’d like to see carried on, which is sort of that each day to get sort of a daily email that reveals, “Hey, this is what I worked on, and these are some questions I have for you, and this is what I plan to be working on tomorrow.” So, that’s something that I think is a good practice and I’d sure like to see that but I’m not seeing that. I say, “Day after day after day and maybe I brought it up.” How would you, using this model, kind of roll this out?

Jonathan Raymond
So, I’ll take a step back for a second because you said something that I want to push on a little bit. Is it something that you would like to see or something that you need to see?

Pete Mockaitis
Well, I suppose it’s theoretically possible for work to happen without this.

Jonathan Raymond
But you’ve hired this person, right, or you’re managing them. In order to do your job, you need this, right?

Pete Mockaitis
That’s right. There are certainly numerous negative implications of not having this.

Jonathan Raymond
So, part of it is what is the expectation? So, when this person came on your team, maybe the conversation was then. If not, maybe the conversation is now, and maybe that’s your mention, right? So, your mention is, “Hey, you know what,” there’s two possible mentions, right? “You know what, I don’t think that I was completely clear with you about what one of my expectations. And one of my expectations in the role, for anybody, irrespective of whether it was you or anyone else in the role, was that I would get this daily email. And the reason why it’s important to me is X, Y, and Z,” right?

“So, there might be a piece of context missing because without that I can’t do X, Y, and Z. Does that make sense? Can you understand why I’m asking you for that? Rather than you need to do this because I need it. To some people it might sound really overly process-y…”

Pete Mockaitis
Controlling or dominating. Okay.

Jonathan Raymond
Yeah, but it’s a really necessary part for people to understand the why. And, again, when we talk with folks, this is over and over again, “I don’t understand the why. I don’t understand.” And from the perspective of the manager it’s often much more clear to us, “Well, of course, I need that,” but not from their perspective because we don’t understand all the other things that they’re trying to deal with. So, if I put myself in that person’s shoes, I’m going to be like, “Oh, my God, an email at the end of every day. That takes me this and I have to do these other things, and I don’t think Pete understands how busy I am,” and all that kind of stuff.

So, it’s an opportunity for you to get into conversation with them about it. So, we’ll put that to the side. But so let’s assume that the context is there, so let’s say it’s day three of their employment. The first two days, they did the email and the third they didn’t, right? So, ideally, I would say to that person, “Hey, I didn’t get the daily email. What’s up?” And not in a mean way, but it’s like, “Hey, I’m right there. Like, I look at that every single day.”

So, I want to let them know the reality which is that, “I look at that every single day so it’s not a process for the sake of process. Every time you send me that email, I open it, I read it, I digest it, and I notice when it isn’t there.” “Oh, I’m really sorry. I got really busy today. Like, can I send it to you when I get home.” “Sure.” “Can I send it to you in the morning?” Now, you might say, “No, I actually need it right now,” or you might say, as you probably would, you’ll say, “That’s fine. Can you send me the wrap-up so I have it for first thing in the morning? That’s fine,” and this, and whatever.

So, let’s say he did that. And then over the next couple of days you’re seeing, “Wait a second. This is like some days I get it, some days I don’t.” So, clearly the mention didn’t have the intended impact which was a full resolution of this thing, right? So, now you’re going to go to invitation. You’re going to bring it back up. Now, again, we said just before, it could be really the timeline or the timescale of the whole five steps could be really short or it could be really long.

So, in this case, if it’s a core business process and it’s not happening, it’s going to happen really fast, “Hey, so we had this conversation and I thought we were on the same page. Something must’ve got crossed there, but two out of the last five days I haven’t gotten it, for example, I’m getting concerned.” So, it’s your opportunity to say, “Look, I am concerned. I’m concerned that we’re not aligned in terms of this particular thing that’s really important to me.”

And leaving space for them to explain or not to make an excuse but you want to understand why is this thing that, from your perspective, seems basic, but it’s clearly not basic from their perspective. You want to understand why. If, for no other reason, then that person, let’s say that person says, “Pete, you’re a jerk. I’m out of here. I never want to work for such a terrible boss ever again,” you want to know what it is about that tool that maybe you can improve for the next person. Maybe there’s a grain of truth in their otherwise victim mentality that you’re like, “Oh, you know what, they didn’t handle that professionally. But for the next person, I’m going to make it six steps instead of eight because that’ll make it a little bit easier for them to do on a daily basis,” whatever the case may be.

So, are we tracking so far?

Pete Mockaitis
Oh, yes. So, you say, “I’m concerned,” and then you sort of let them sort of respond without sort of any follow-up questions just to see if they respond?

Jonathan Raymond
Yeah. And so, if they say, like, “Oh, don’t worry about it. It’s fine. You don’t need that.” “Okay, now I‘m really concerned,” right? Or if they step back and they go, “Whoa!” If there’s an acknowledgment that you have to work with the person in front of you, the human being in front of you. And different people are going to respond really differently in that moment. And that’s how you find out what your people are made of, not that they never make a mistake. It’s what do they do when they make a mistake? How do they recover? What’s their level of resilience? What’s the level of dialogue? Are they willing to be vulnerable with you? That’s the team that you want. You want a group of people that’ll do that with you and that you can do that with them.

So, all of the cycle is happening in leading the high-performance team. So, that’s your invitation. Now, let’s say you have a one-on-one with that person later this week. You might sit down with them and say, “Hey, look, we’ve had this kind of hallway conversations, we’re not in the same building together so we had them via Zoom or via Slack, or whatever it is. I actually want to drill a little deeper here. It’s really important but I know in the hallway we can kind of lose sight of it. This has a really big impact, like when this doesn’t happen, it has a really big impact. And I understand that that might be harder for you to see from your perspective because you’re not the one asking for it. But can you imagine or let’s play this out for a little bit.”

“Like, from your vantage point, how might this have an impact on me or our team or our organization if we don’t have these daily reports?” I promise you they have never thought of that question, they haven’t thought of the answers to that question. So, that’s the conversation stage, you’re helping them shift. They didn’t intend those outcomes, right? They didn’t intend to make you late on the report that you need that information to, that wasn’t their intention. They were just busy. They were overwhelmed. We’re all overwhelmed, or most of us are.

And so, the conversation is your opportunity to help them go deeper, to take ownership and say, “Wait a second. Oh, I didn’t realize how big of an impact that was.” Now, you could say, “Oh, well, they should’ve gotten that from the initial moment.” Yeah, maybe, but that’s not the world we live in. I was working with an IT director recently, and he said, “Well.” We were talking, and one of his colleagues brought up an example, and he said like, “Well, that would be unacceptable to me.” And his colleague called him out, and said, “Come on, man, really? You’re going to fire a person if they didn’t do that?” “Well, no, not really. I can’t really do that,” right?

There’s a whole bunch of reasons why you can’t. Like, you can’t hold that line for really good reasons, we have controls in place in organizations so you can’t just snap off at a person. There has to be an opportunity for, if you went to your HR leader’s office and said, “Hey, they didn’t fill out that report two days in a row. I want to fire them.” They would say, “Get out of my office, Pete. Don’t want your lawsuit. Go have another conversation with them.” So, how are you going to do that? It’s helping them shift from intention over to impact.

And then, you’re seeing the pattern here, so then you have that conversation, and in that conversation, right, you might start foreshadowing what about, “Hey, what’s your plan? How are you going to make sure that you get that report done at the end of the day? Not what’s my plan for how you’re going to get that done. What’s your plan for how you’re going to get that done because I can’t have you do my plan, that won’t work, right?” So, now we’re going to the boundary step, “What is the…”

People will often say, it’s like, “Okay, Pete, I hear you. I get it. I promise it won’t happen again.” “Not good enough. What is the plan? What are the action steps? What do you need to give up in order to make sure that that stays the priority that we need it to be?” Then you’re in the boundary stage of the Accountability Dial. And then if that doesn’t work, so let’s say, I’ll ask you a question that I often ask of managers. So, if I say to you, Pete, “This person is going to be on your team, this remote employee, they’re going to be on your team, and they’re going to be not sending you the daily report 40% to 60% of the time, and they’re going to be doing that for the next 10 years. How’s that sound?”

Pete Mockaitis
Well, it’s not going to work. I mean, we can conceivably have an alternative to email, but there must be some sort of a daily communication that occurs, yeah.

Jonathan Raymond
Okay. So, how about if we went on for five years, are you good with that?

Pete Mockaitis
No.

Jonathan Raymond
How about one year?

Pete Mockaitis
No.

Jonathan Raymond
How about 90 days?

Pete Mockaitis
Oh, if there’s some really extenuating circumstances maybe.

Jonathan Raymond
Okay. So, every single time I run that question, it’s at 90 days where it starts to get a little bit like, “Well, maybe, depends.” But somewhere in there, between zero and 90 days, that’s the boundary, right? The only difference is internally to you, you have that boundary. They don’t know that that’s your boundary.

So, the process, the boundary step is getting in reality with them, and say, “Look, maybe there are some extenuating circumstances that make it so that 75 days is a reasonable time when probably not given the scenario we’re working on. It sounds like something that needs to be cured much sooner than that.” But if you think about the boundary phase as like, “Hey, this is something that we’ve talked about. We both acknowledged that it needs to change. What’s a frame within which it needs to change?”

It’s very, very rare where the right answer is going to be more than 90 days. And almost always it’s going to be in the next 30, and we’re going to need very specific milestones where we know that progress is happening. That’s the boundary phase.

Pete Mockaitis
Okay. So, we’re having that conversation, we’re establishing and getting to some sort of agreement, like, “Yes, this is what I shall do within this timeframe there.” And so, I guess, that almost sounds like a Performance Improvement Plan. I guess we’re not using that kind of terminology and structure but it’s similar.

Jonathan Raymond
So, there’s an overlap in the way that we approach it. In a lot of the organizations, one of the things that we’ve learned is that what HR wants, which we were hoping would be the case, is that they want the manager to have these types of conversations outside of the Performance Improvement Plan because the Performance Improvement Plan is not a joke, it’s there for a reason but those reasons are legal in compliance. It doesn’t actually improve performance. If you ask any HR leader who’s been around for more than one year, “How many times in your career has a Performance Improvement Plan actually turned somebody around?” And they’ll give you like one example. It never works. Almost never.

So, it is, in this context, when we’re talking about something that needs to change, it definitely is about performance and about improving performance. But the idea is we’re doing that in a humane way, we’re having a conversation, it’s not a writeup, we’re not bringing in HR. Once you bring in HR, once you go outside of that relationship, that bond between you and your employee, mostly only bad things happen. So, it’s, “Hey, this is something that needs to change. Let’s you and I figure this out, right? Like, I know it’s uncomfortable, I don’t like having this conversation, you don’t like having this conversation, but this has got to change. This has got to be our agreement for what needs to change.” So, that’s the boundary phase.

Pete Mockaitis
Okay. Understood. And so then, the limit?

Jonathan Raymond
And then at the limit, let’s say you make that and the person says, “Look, I’m going to, over the next 10 days, I’m not going to miss one, right? Every single day for the next 10 days, that’s our first milestone, I’m going to hit every single day. And then at the end of that 10 days, we’re going to like shake hands, and then we’re going to do the next 30 in a row, and we’re going to build up my reps, so to speak, where I’m not going to miss a day.”

And let’s say you’re good with that, and you say, “Okay, that’s fine. Okay, well, what are the consequences, what are the implications if you don’t send me that in the next 10 days, not what do I think the consequences should be, what do you think the consequences should be?” “Oh, hmm. Well, Pete, that’s a really good question. I think in the next 10 days if I miss one, then I shouldn’t be able to go to this conference that I was really excited about that you said that I could go to. Or I’m not going to be eligible to take on this other part of the work until this part of my…” whatever the thing is, right?

So, let them author the boundary if that’s possible. And if they can’t come up with a boundary, what I found is that most of the time when you ask people to come up with their own boundaries and consequences, they’re tougher on themselves than you will be on them. Not always but oftentimes. And so, that would be a boundary and then there are some clear agreements, “What needs to change by when? What does change look like? What happens if it doesn’t work?”

Pete Mockaitis
All right. So, that’s the boundary.

Jonathan Raymond
Yeah. And so, then the limit is, let’s say, it doesn’t happen. They just don’t do it. Let’s say starting on day one they don’t do it, like, “Okay, I’m going to go right to that limit.” Say, like, “Hey, we tried this. I appreciate your earnestness. We made this agreement. You said you were going to do it, there was no constraint that prevented you from being able to do it. I don’t know what else to do now. I feel like I’ve done everything that I can as your manager. I’ve given all of the thoughtfulness and coaching and everything that I could think of but I don’t know what else to do here. So, I feel like I’m out of options.” That’s the spirit of that moment.

Now, in that case, you have to decide, “How important is that task relative to the role? Are there enough other things that that person is doing that outweigh where you would be willing to change that tool for this person? I doubt it but anything is possible in that scenario. But that’s what the limit would be. And what you will find is that here’s the, I don’t know if we will call it ironic, but what will happen if you use the mention, the invitation, the conversation, and the boundary, is that somebody who doesn’t want that level of accountability in their life, they’re going to leave. They’re going to say, “Pete, you know, I’ve been thinking about this and I think you need somebody who’s more detail-oriented than I am or whatever. And I don’t want to let you…” Whatever it is, right?

Okay, fine. That’s good. That’s a good outcome. In a healthy organization people leave and they move on and we shake hands and we say, “Hey, you were right for the role for this period of time. The role has changed, or you want different things, that’s okay. Let’s shake hands.” I love that concept of the tour that I think Netflix pioneered, you know, that tour of duty, “Hey, go on a tour with me. And then when that tour is over, let’s decide should we go on another tour together.” This idea that you’re an employee for life, it’s a fiction. If it was ever true, it’s definitely not true now. It’s a fiction. Let’s be in reality with one another. I’m there for as long as it’s valuable to me as an employee and that my skills are valuable to you as an employer.

Pete Mockaitis
That’s great. Thank you, Jonathan. Anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jonathan Raymond
I will just say that for wherever you are in an organization, whether you’re a first-time employee in the workforce or a senior leader, the thing that you want—to feel seen, to feel heard, to feel valued—get that. Don’t settle for less. You deserve that. As a human being, as a sovereign human being, you deserve to have a world of work that is additive to your life and not subtractive where you go home and you feel dread or feel like you’re being exploited or taken advantage of. And I can tell you because a lot of them are our clients. There are amazing organizations out there that would love to have you so don’t settle for less.

Pete Mockaitis
All right. Now, could you share with us a favorite quote, something you find inspiring?

Jonathan Raymond
My favorite quote is from Albert Einstein, he says, “I don’t have any special talents but I’m passionately curious.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Jonathan Raymond
I love the Harvard relationship study or I think some people call the Harvard happiness study that they did a couple of years ago. There’s a great TED Talk about it. And, basically, what they found was that your satisfaction in relationships is the best predictor of longevity and long-term health outcomes. So, they said, “If you look at someone when they’re 50, you’re much more likely to know how long they’re going to live based on their level of satisfaction in their relationships than their cholesterol.”

Pete Mockaitis
And how about a favorite book?

Jonathan Raymond
I’m still working on it, but I read the first couple hundred pages of Sapiens some years ago. So, it’s still my favorite book because I haven’t finished it. I hope that doesn’t change at the end. But I love Yuval Harari, a wonderful philosopher and I love what he has to say.

Pete Mockaitis
And a favorite tool, something you use to be more awesome at your job?

Jonathan Raymond
I have to say I’m happy to be off the guests list for Superhuman which is a very hyped email interface that goes over Gmail and it makes it really easy to go really fast. So, the hype is earned in my view. Superhuman is a really neat tool.

Pete Mockaitis
I use it. I love it. And I’m not ashamed that I pay $29 a month for email that could be free.

Jonathan Raymond
Yeah, it’s worth it.

Pete Mockaitis
And a favorite habit?

Jonathan Raymond
My favorite habit is walking often with my dog and listening to an episode of Revisionist History. I’m a big Malcolm Gladwell fan.

Pete Mockaitis
And is there a particular nugget you’re known for, something you say that gets re-quoted, re-tweeted?

Jonathan Raymond
A lot of people re-tweet, “You don’t get to grow and look good at the same time.”

Pete Mockaitis
Oh, thank you. And if folks want to learn more or get in touch, where would you point them?

Jonathan Raymond
You can go to Refound.com and then if you click the Resources tab, there is some quizzes and some downloadable tools. And then, of course, you can pick up the book on Amazon, “Good Authority,” Kindle, print, audio, the whole thing.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Jonathan Raymond
Have one conversation, ask one question that you’ve been thinking about asking, you’ve been thinking about approaching this person and asking them a question or making an observation. Commit to doing that in the next 24 hours.

Pete Mockaitis
Jonathan, this has been a delight. Thank you and good luck with all your great conversations.

Jonathan Raymond
Thank you so much. I really enjoyed the conversation.