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756: Perfectionism: Solutions for all Five Types with Stephen Guise

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Stephen Guise shares how imperfectionism can lead us to leading happier, healthier, and more productive lives.

You’ll Learn:

  1. The two-letter shift that stops rumination 
  2. Two tricks to stop caring about what other people think
  3. How to move past the doubt of starting something new

About Stephen

Stephen Guise is an international bestselling author, blogger, and entrepreneur. His books are read in 21 languages. He loves psychology, cats, and basketball, which completely defines him as a person. 

Resources Mentioned

Stephen Guise Interview Transcript

Pete Mockaitis
Stephen, welcome to How to be Awesome at Your Job.

Stephen Guise
Thanks, Pete. It’s good to be here.

Pete Mockaitis
Well, I’m excited to get into your wisdom, and I’m also curious to learn about your Chipotle habit. How bad is it? And what’s the story?

Stephen Guise
Well, I’m currently seeing someone for that. No, I eat there probably five plus times a week. It’s pretty decent food as far as fast food goes. Like, they use good ingredients. They do put oil in the rice. I’m a bit of a health nut but it’s good enough for me and it’s delicious.

Pete Mockaitis
It is. It is. I get the salad, and with the double meat, and I feel pretty darn good about it in terms of the health profile, what it’s delivering and no tortilla, no rice.

Stephen Guise
Yeah, that sounds like a healthy choice. I don’t always get the salad but it depends on if I’m bulking, trying to put on bulk muscle width.

Pete Mockaitis
Right, when you’re encoding.

Stephen Guise
Exactly.

Pete Mockaitis
I hear you, bro.

Stephen Guise
Yeah, bud.

Pete Mockaitis
All right. Well, I’m excited to talk to you about perfectionism, and your book is called How to Be an Imperfectionist: The New Way to Self-Acceptance, Fearless Living, and Freedom from Perfectionism. All those sound like great things. Could you tell us maybe a particularly surprising or counterintuitive discovery you’ve made along the way when it comes to researching perfectionism?

Stephen Guise
Yeah, I found out that everybody has it, because when people talk about perfectionism, it’s generally in a pretty narrow way. I think people talk about it in terms of performance quality but it’s actually a massive topic with different subsets and there are different forms of perfectionism. For example, one that I thought of that I don’t even think is in other literature is the idea of a perfect goal, like, in terms of exercise, you might only accept 30 minutes or else it’s not good enough. That’s perfectionism.

Pete Mockaitis
So, you want to have a perfect goal in that, it’s like, “Well, if I can’t do 30 minutes of exercise, just forget it. I’m not even going to bother doing anything.” Like that?

Stephen Guise
Yeah, exactly.

Pete Mockaitis
Okay, yeah. I have been guilty of that. My newfound belief is that one minute is infinitely more than zero minutes per simple division, and that encourages me sometimes to do a little bit which is better than nothing. So, okay. Well, then I’d love to hear some wisdom there in terms of, fundamentally, okay, perfectionism, we’ve all got at least a little bit inside of us. Your book How to Be an Imperfectionist, what’s kind of the big idea or main thesis here?

Stephen Guise
The main idea is not to be perfectly imperfectionist. That’s kind of a tricky area. You can try to be perfectly imperfect, if that makes sense, which it probably doesn’t. So, the idea of being an imperfectionist is not to do it perfectly. It’s to be happier, healthier, and more productive with less stress because perfectionism is misattributed as excellence, quite often, when they’re actually separate concepts. You can strive for excellence. You can be awesome at your job without trying to do it perfectly.

Pete Mockaitis
Okay. Well, so let’s expand upon this benefit here, being happier, healthier, more productive with less stress. That sounds lovely. Can you give us a perspective on just how much unhappiness, unhealthiness, unproductivity does perfectionism bring to us? Any stories or research or studies or anecdotes along these lines?

Stephen Guise
Quite a few of them, actually. We could start with the really dark stuff if you want.

Pete Mockaitis
Okay, you have me intrigued. Let’s do it.

Stephen Guise
Sure, let’s start with death. So, there’s a study on 450 elderly people, and they found that those with perfectionistic tendencies were 51% more likely to die in the course of the six and a half years study, so that’s just like a general thing. And then there are numerous studies linking perfectionism to both depression and suicide, and even more studies finding that that risk has been underestimated.

If anyone is interested, they can look up Kurt Cobain. As many people know, he committed suicide. His quotes are just full of perfectionism. I think one of his quotes is, “I’m sorry that it was never enough,” or something to that extent. I found it really interesting in my research for the book. So, yeah, depression, suicide, death. Anorexia, I would say, is the poster child of perfectionism. One of the most difficult mental disorders to treat and, obviously, people die from that as well.

And then you have lighter things like just performance. There’s a study on 51 undergraduate women found that those who tested high in perfectionism, it was like a writing test where they were asked to re-word a passage as concisely as possible without losing the meaning. Those with perfectionism wrote passages that were “judged significantly poorer in quality” than subjects low in perfectionism. So, that speaks to the whole idea of perfectionism, “Well, at least you get excellence.” Not exactly.

Pete Mockaitis
Right. And I’m curious, with that particular task, it might be, I don’t know, the stress of knowing, like, “Oh, but I really got to nail this,” or, “Remember that sense. Remember those words. Remember those words,” and these sort of missed the broader idea. I’m speculating here. So, yeah, at times, perfectionism reduces your performance.

We had Tom Curran, a researcher on perfectionism on the show, talking about how, in a number of studies, they just can’t find a correlation between perfectionism and performance. Like, sometimes it helps you a little bit but it hurts you such that it all kind of shakes out to be like, “No.” It’s a very different thing than striving for excellence, indeed.

Stephen Guise
It’s a very difficult thing to study as well because you’re relying on people’s impression of themselves, saying, like their perfectionistic tendencies. I think there’s a lot of difficulty in studying something like it. But I do have a good quote that I wish I had put in my book, and that is, “The more you worry about performance, the less you can focus on performing.” And I think that gets to the heart of what I’m saying. It doesn’t, generally speaking, help you to worry about how you’re performing.

Pete Mockaitis
Yeah, that is true.

Stephen Guise
Because it only distracts you from the process.

Pete Mockaitis
I hear that. I think, as I reflect on my own experiences, sometimes that worry can be a bit useful in terms of, “Ooh, I better prepare now so it motivates me to stop procrastinating or goofing around and get down to business.” But, yeah, if I’m worrying about how I’m doing while I’m doing the thing, that’s really bad news.

Stephen Guise
Yeah. A good example of that is basketball. If you think about a hot shooter versus a cold shooter, the cold shooter is much more worried about his next shot because he doesn’t want to let the team down. He’s thinking about how he’s missed all of his previous shots. The hot shooter is much more relaxed and confident that he thinks he’s going to make his next shot. So, you have a big difference in them worrying about their performance, and the one who’s less worried is going to perform better.

Pete Mockaitis
That’s good. Okay. Well, so let’s talk about how does one become not perfectionistic, how does one become an imperfectionist. And I don’t know, you’ve got five subsets of perfectionism. Is it helpful to take that as a route to the anecdote? Or, how would you like to proceed?

Stephen Guise
Yeah, we could do that. You want to start with like unrealistic expectations?

Pete Mockaitis
Yeah, what’s that all about?

Stephen Guise
So, expectations are a really interesting thing in life. I like to say that we should have generally high expectations for our lives, be an optimist, but it can become very problematic when you have specific high expectations, in which case, like perfectionists, they have unrealistic expectations, and that’s why it’s correlated with depression because they’re always underneath where they expect and hope to be. That’s depressing.

So, someone who struggles with this will have the mindset of like, “I will never have bad days and everything will come easy to me,” so that when struggle inevitably comes, as it does for us all, it throws them off balance, and it can affect them emotionally, which can spiral from there.

Pete Mockaitis
Okay. So, I guess the prescription there is, I don’t know, stop having unrealistic expectations. And, maybe, in practice, how does one do that?

Stephen Guise
Yeah. So, we touched on the perfect goals, that’s a big one. I wrote a book called Mini Habits, which is about setting very low goals, which is a low expectation, such as one push-up a day. That’s the one that changed my life. For example, I tried ten years the other way of like getting motivated and doing the minimum 30-minute workout. It was only when I lowered my expectations to “I’m only going to do one push-up or more a day but I am going to show up every day.”

That’s what changed my life. And it’s crazy but that’s what happens when you lower your expectations and allow yourself to shatter them and develop positive associations with whatever you’re trying to change, whether it’s exercise or your relationship with your work.

Pete Mockaitis
Excellent. And you’ve got quite the story with The One Push-up Challenge. We’ll definitely link to that on your website, so inspiring stuff. Okay. So, swap out the unrealistic expectations for a tiny expectation, and you may, surprisingly, end up with fantastic results. So, how about the rumination?

Stephen Guise
Rumination is focusing on past events, namely negative past events, and it’s often defined by self-talk, how you think about your past. A ruminator will say things like, “Oh, I should have done this. Oh, I should have done that,” and that is just loaded with guilt and shame. A solution for that is you can change that “should have” to “could have” which is a lot less heavy and it focuses more on opportunity than the guilt and weight of what you think is a poor decision.

Pete Mockaitis
Okay, could have. And it’s funny, that’s literally two letters of shift there, and yet should is like “Aargh, I failed, I screwed up,” I don’t know, even depending on your language or your operating, you’d be like, “I have done wrong. I have sinned. I have made a grievous error and mistake,” versus, “Oh, hey, that’s another way things could’ve gone, and I prefer it that way, so, okay, noted. That feels a lot better.”

Stephen Guise
Yeah, it’s a lot better.

Pete Mockaitis
Okay. And how about the subset, the need for approval?

Stephen Guise
Yeah, this is a pretty common one people have. A lot of people care about what others think of them, and I think that’s somewhat normal, but it can get to a point where it’s problematic. And the solution I give for this one is a little strange, I call it rebellion practice. And it boils down to just embarrassing yourself a little bit in public, so like singing in public. You could just lie down in a public space for 30 seconds. People are going to judge you, they’re going to say, “What’s wrong with that person?”

Pete Mockaitis
Or, be worried, “Are you okay? Do you need a paramedic?”

Stephen Guise
“Send an ambulance, yeah.” But these things don’t hurt anyone, and you can wear a fanny pack.

Pete Mockaitis
Well, that’s hilarious. It is.

Stephen Guise
I know, it’s a funny-looking thing, walk in slow motion.

Pete Mockaitis
Or, power walk with gusto as though you had hiking sticks but you don’t, or maybe bring the hiking sticks.

Stephen Guise
Or, maybe a more reasonable one, just talk to strangers, which is uncomfortable but anything that exposes you to the judgment of others is good because the things we’re exposed to, we get used to. So, someone who needs approval, they’re constantly worrying and thinking, “Oh, what if this, this, this?” When they just kind of put themselves out there and find that they can be embarrassed and that it’s actually okay, and maybe it doesn’t need to be embarrassing. The more they can practice that, the better they’re going to be.

Pete Mockaitis
Yeah, I like that a lot. And we had a guest talk about just putting…there’s an exercise where you just put a big dot on your face somewhere with like a permanent marker, and so it’s just there, and you know it’s there and other people can see it’s there, and so then you just have that practice. It’s also interesting to see who lets you know versus who doesn’t. Boy, this brings me back to high school. I don’t know why, but I recall we competed in the Future Problem-Solvers World Championship. It’s mostly the US plus Canada and a few folks from Korea, but three countries make it the world championship.

And I think we were surprised, we didn’t realize we had to prepare like a sketch of our solution, so like, “Oh, what are we doing? We have no good ideas.” We sort of spent all of our good creative energy doing the actual problem-solving and now we have to present it. And so, I remember we just did something so dumb. I think one of us was barking out orders like a drill sergeant or something in front of the judges and the other students who were competing, and we got a number of looks, like, “What is your deal? What is going on with you?”

And, afterwards, I couldn’t explain it. Wow, Stephen, you’re really taking me back. It takes 20 years to explain that moment. But part of me thought, “You know, somehow, I think, the fact that we totally humiliated ourselves is healthy and good, and we ought to do this from time to time. I don’t know why but it just seems like this is nourishing something inside of me.” And now I know, it’s helping turn down the volume on the need for approval and, thus, making me all the more free and at peace.

Stephen Guise
Because, prior to that, you were maybe walking in this perfectionistic sort of image.

Pete Mockaitis
Maybe.

Stephen Guise
I don’t know the context but a lot of people kind of walk around in these very light perfectionistic shells that they’re scared to break the shells so they play it safe.

Pete Mockaitis
Yeah, that’s true. And it’s sort of like the self-fulfilling prophecy associated with which opportunities you take on, and because you don’t take them on, you cannot be enriched and expanded and stretched from it. And maybe you’re right, I think we got eighth in the world was wherever we placed, and I felt pretty great about that even though the perfectionist might demand number one.

Stephen Guise
They might.

Pete Mockaitis
But eighth in the world is like, “That’s pretty sweet. I’ll take it.” Oh, it’s really just three countries but…Okay, so we’ve got a couple subsets left. The concern over mistakes, let’s hear it.

Stephen Guise
That is, basically, “If I messed this up, my life will be ruined.” That’s kind of the thought behind this subset. There’s really, one of my favorite stories is related to this, it’s Heather Dorniden. It’s a very popular YouTube video, you can look it up. But basically, Heather was in a 600-meter race, and she was favored to win. So, the race begins and she’s doing great, she’s in the lead, not by much but she’s in the lead.

And this 600-meter race is three laps, it’s basically a sprint. But Heather trips and falls down into last place. And at this point, you hear the announcer is saying, like, “Oh, well, at least her teammate is doing well.” But Heather gets up pretty quickly, she’s still behind a ton because this is a sprint, this is a race, and she starts catching up. And long story short, Heather actually wins the race, which is ridiculous and obviously inspiring.

But I think I took something different from it than most people would. To me, I’m looking at the fact that, “Wow, the person who made the biggest mistake in this race still won the race.” And, to me, that is a big solution for concern over mistakes. The fact that you can make mistakes and still win because everyone does make mistakes whether or not they’re concerned about it, but you can still win despite making mistakes. Meaning, you don’t have to fear them as much as you might think.

Pete Mockaitis
Ooh, I like that a lot, indeed, because I think most people say, “Oh, yeah, that’s inspiring. So, pick yourself up and be resilient and never give up.” But to truly highlight the notion specifically that when the mistake-maker is the victor, and I think that’s like…isn’t there a famous Michael Jordan commercial with like, “I’ve missed so many shots…” and he’s like, “And I succeed because I failed over and over again”?

And so, okay, that’s kind of inspiring for whatever you’re selling. But I think it’s also true when people say, “Oh, you know, failure is a learning opportunity,” and I go, “Okay.” Sometimes that feels like a cheap consolation prize that’s insincere, sometimes it could feel like that in the moment even though it’s true. It’s intriguing to note that your mistakes truly can provide you with unique wisdom that gives you an edge. So, falling down and recovering, or just learning some painful lessons that have you on guard effectively for next time. Yeah, that’s cool, we can still win with mistakes.

Stephen Guise
Yeah, I think the perfectionistic path is this notion that there’s one path. It’s blowing out the other runners in the race and winning, that’s the only good thing. But real life is full of many different paths, some of which are quite painful, but even those painful ones have value, even those mistakes have value. As you said, you can learn from them and you can win despite them.

Pete Mockaitis
Cool. And then the final fifth subset, doubts about actions. Can you tell us about this?

Stephen Guise
Yeah. So, this one has to do with projecting, which we all do all the time. It’s thinking about an action and what the results of it might be, what it might entail. So, doubts about action generally involves negative projections. So, for someone about to make a cold call, they’re likely going to think, “I’m going to call this person, they’re going to cuss me out, and they’re going to hang up.” That’s probably what they deal with quite a bit. It’s a reasonable doubt to have.

However, it’s best to test these because they’re very often not accurate. So, one thing you can do if you struggle with doubts about actions is write down what you’re projecting will happen, force yourself to do it anyway, and then write down what actually happened, and compare your projection with what happened. And I think you’re going to notice a lot of interesting differences between your projection and the reality.

Pete Mockaitis
That’s good. Yeah, and to see that happen over and over and over again is going to make a real impression on that. Well, these are some great tools. I’d love it if you could share with us one of your favorite stories. Maybe readers have written them to you and have told you some cool tales with regard to, “Hey, I was struggling with perfectionism and was harmful in these ways, but I did X, Y, Z, and I have seen great results over here.”

Stephen Guise
Sure. So, one email I received, I couldn’t find the email so I can’t be super specific, but I promise I did receive the email. A guy was struggling with his sales job, and then he started a mini habit of one cold call a day, one sales call a day, and he reported back to me that he went over a million dollars in sales, and was one of the top salesmen at the company now because he committed to that imperfect little daily goal, and that’s pretty cool.

Pete Mockaitis
That’s cool. That’s cool.

Stephen Guise
I’ve actually done the same in my professional career. I’ve written four books now which have done very well. A lot of people might not know that I did them by writing 50 words a day. That’s about one paragraph which, like any serious writer, that’s embarrassing, but, hey, four books. That seemed to work.

Pete Mockaitis
That’s cool.

Stephen Guise
And then a really cool story, just something that I saw. I was on a cruise and I went to the gym, and I saw this woman working out, and she had a full cast on her leg, and I was like, “Wow, here’s this woman working out harder than I am, and her leg is broken.” That’s just really cool. Obviously, so many people would not even think about working out with a broken leg but she still has her upper body.

Pete Mockaitis
That is good. That’s good. And you’ve got a piece about how we look at our floors versus ceilings in terms of sort of high-performing moments and low-performing moments. Can you expand upon that?

Stephen Guise
Yeah, that relates to perfectionistic goals too. A ceiling is the type of goal a lot of people will set where they’re…

Pete Mockaitis
As good as it could possibly be.

Stephen Guise
Yeah, right. Perfect. So, for someone exercising for an hour, or selling ten units in a day, that might be their ceiling. Whereas, a floor is a starting point, and that’s the key difference. A ceiling, you hit the ceiling and you’re happy. But if you don’t hit the ceiling, you’re not happy if you’re a perfectionist. If, instead, you take an imperfectionist look at it, you’re going to be looking at your floor more closely than the ceiling. You’re going to say, “I’m going to at least do this much, this small amount, and then who knows where my ceiling is. I’m going to take it from here.”

Pete Mockaitis
That’s cool. Well, Stephen, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Stephen Guise
Yes, the binary mindset. So, I’ll use giving a speech for this example because it’s something a lot of people fear. When you’re about to give a speech, you’re going to generally think of it as a one-to-ten situation. A one being you stumble over your words before passing out on stage. That would not be a very good speech. A ten being you actually…your skin begins to glow a little bit as you’re speaking, and you deliver the best sentences anyone’s ever heard, and then you get a standing ovation and snow falls or something.

So, you have this whole spectrum of disaster to perfect. That’s generally how people think going into a speech, and they’re obviously trying to be more towards the perfect end of that spectrum. So, the binary mindset changes that dynamic. It changes the one to a zero and the ten to a one. So, a zero is failure and a one is success. It’s like digital versus analog. If anyone knows about TV reception, a digital signal on a TV, it’s either going to come through perfectly or it’s not going to come through. Analog, you can get those slight fuzzies.

So, the reason the binary mindset is so effective is it changes your idea of victory. The one-to-ten person, they’re going to think of victory as maybe, if they’re a perfectionist, maybe only ten is good enough, or maybe nine or above is good enough. There’s a lot of opportunities to fail in there which can affect their performance while they’re giving the speech because maybe they do slip up, and then they’re like, “Oh, crap, I’m at a five,” and then they’re not thinking about what they’re trying to say, what they’re trying to deliver to the audience. But a one or a zero is like, “Well, I showed up, I’m giving the speech, this is a win. If it does go poorly, I’m going to learn from it. If it does go well, that’s great.”

Pete Mockaitis
Yeah, that’s cool. Zero to one, with the one being realistic, like, “The speech happened. I said the words. People heard the words. All right, speech accomplished.”

Stephen Guise
And it’s really useful for a perfectionist because it kind of gives them that idea of perfect victory with the one being the “perfect victory.”

Pete Mockaitis
Yeah, that’s cool. Well, now, could you share with us a favorite quote, something you find inspiring?

Stephen Guise
Yeah, I came across this quote yesterday. I don’t know that it’s my favorite but it’s my favorite right now. There’s a singer named Jane Marczewski known as Nightbirde, she recently passed away from cancer at 31 years old. Tragic. She was on America’s Got Talent. And she’s really talented. She blew the judges away. And Simon Cowell was getting choked up as he was talking about her performance, and he paused. And as he paused, she delivered this bomb to him. She said, “You can’t wait until life isn’t hard anymore before you decide to be happy.” That just blew me away, like, with her situation. And obviously it connects very well with the idea of being an imperfectionist.

Pete Mockaitis
Yeah, powerful. Thank you. And a favorite study or experiment or bit of research?

Stephen Guise
Yeah, there’s a journal study, and they studied actions versus thoughts in terms of how it affects our emotions because we all struggle with emotions at times, and sometimes we would like to change our emotions from sad to happy. They found that…oh, by the way, a journal study is just a study where people self-report, like, “I did this today and this is how it made me feel,” that sort of thing.

So, they found that actions were responsible for emotional change 66% of the time versus only 33% for thoughts. So, that’s meaningful to me because I’m very much an action first kind of person instead of trying to think your way too much through problems. It’s often better just to get going in the direction you want to hit.

Pete Mockaitis
I see. And so, when we’re talking about emotions, feeling happy versus sad and making a shift, well, now, I’m thinking about Tony Robbins’ power moves, beat your chest, say, “Yes! Yes! Yes! And I’ve changed my state.” So, I guess that’s one form of action. But it sounds like you’re talking about, specifically, how you feel about a situation or a problem. Is that fair to say?

Stephen Guise
Sure.

Pete Mockaitis
So, taking an action toward resolving it will be better than thinking about, “Oh, what am I going to do?”

Stephen Guise
Yeah, like if you struggle with anxiety, this is a really big one. A lot of people will try to think themselves through it, like try to think through their anxious thoughts and feelings. It’s often better just to go work out, or go for a walk, or go to a sensory deprivation float tank.

Pete Mockaitis
Oh, yeah? I thought you’ll probably do a lot of thinking in there.

Stephen Guise
Oh, yeah. It’s the most relaxing experience I’ve ever had. Highly recommended.

Pete Mockaitis
Okay. I’ve been intrigued. I haven’t actually signed up for an appointment but I’ve been to the website like three times, like, “Oh, that might be interesting,” or terrifying. Not sure.

Stephen Guise
It’s pretty awesome. It’s very different. You might fall asleep, too.

Pete Mockaitis
Okay. And a favorite book?

Stephen Guise
Your Brain at Work by David Rock. He just talks about the brain and how it works.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Stephen Guise
Scrivener. It’s a writing tool. I write my books in it. It just helps you to organize all your thoughts. The hardest thing about writing a book is organizing it.

Pete Mockaitis
Okay. And a favorite habit, something you do that helps you be awesome at your job?

Stephen Guise
Exercise. Like, the benefits are crazy.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with readers; they Kindle-highlight it a bunch or quote it back to you frequently?

Stephen Guise
Well, I can give you the top highlight from my Imperfectionist book.

Pete Mockaitis
Oh, I love it. Let’s bring it on.

Stephen Guise
That is, “Never forget this; it’s easier to change your mind and emotions by taking action than it is to change your actions by trying to think and feel differently.” Kind of relates to that study I talked about.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Stephen Guise
StephenGuise.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Stephen Guise
I do. It is, “Don’t care about results. Care about putting in the work. Don’t care about problems. Care about making progress despite them. Or, if you must fix something, focus on the solution. Don’t care about what other people think. Care about who you want to be and what you want to do. Care less about doing it right. Care more about doing it at all. Don’t care about failure. Care about success. Don’t care about timing. Care about the task.”

Pete Mockaitis
All right. Stephen, thank you. This has been a treat. I wish you all the best with your books and adventures and imperfectionism.

Stephen Guise
Thank you, Pete. This is fun.

744: Mastering the Skill of Confidence with Nate Zinsser

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Nate Zinsser reveals practices that athletes and military cadets use to overcome pressure and build the confidence to perform anytime and anywhere.

You’ll Learn:

  1. Why confidence is a skill–not a quality
  2. How to make affirmations work for you
  3. What to do when you feel unmotivated

About Nate

Dr. Nate Zinsser is the Director of the Performance Psychology Program at the United States Military Academy at West Point, the most comprehensive mental training program in the country, where, since 1992, he has helped prepare cadets for leadership in the U.S. Army. He also has been the sport-psychology mentor for numerous elite athletes, including two-time Super Bowl MVP Eli Manning and the NHL’s Philadelphia Flyers, as well as many Olympians and NCAA champions.

He has been a consultant for the FBI Academy, U.S. Army Recruiting Command, and the Fire Department of New York. He earned his Ph.D. in sport psychology from the University of Virginia and his senior black belt rank from Shotokan Karate of America.

Resources Mentioned

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Nate Zinsser Interview Transcript

Pete Mockaitis
Nate, welcome to How to be Awesome at Your Job.

Nate Zinsser
Pete, thanks for the invite. Wonderful to be here.

Pete Mockaitis
Well, I’m so excited to chat with you. One of my best friends went to West Point, and you’re the director of Performance Psychology, and I love performance psychology, and you’ve got a really cool background and resume with being a wrestling champion, a mountaineer, a karate black belt, working with elite athletes like Eli Manning. Could you share with us maybe one fun story that cues this up in terms of a transformation and what’s possible when we get a handle on some of this mental stuff?

Nate Zinsser
Okay. Well, here’s one fun little story about how I actually ended up at West Point.

Pete Mockaitis
All right.

Nate Zinsser
I had been prepared for a fairly traditional academic career in the field of sports psychology, although I was very interested in doing applied work, and I had gone to a graduate program, a PhD program at the University of Virginia that was very much emphasized on applied work, actually dealing with athletes and helping them rather than just being in an Ivy intellectual tower.

And I found out that there was a job opening at West Point, and I found out that on Thursday but I also found out that I had to get the credentials in and the application materials done by Monday. So, I had to believe in myself enough that I could assemble everything, and this was not your standard application. This was a very complicated federal employee application process, so I had to believe in myself to get all that stuff done rather quickly, get it in the mail, and then be patient while the system works through.

As the system worked through, I was not originally selected as one of the finalists for the job. And when I found out about that, I took the bull by the horns, I called up the United States Military Academy, I eventually got through to the gentleman who I would eventually be working for, and I said, “Colonel, you have got to look at my resume because I am the guy for this job.” And the rest, ladies and gentlemen, as they say, is history.

Pete Mockaitis
Yeah, you know, I love it. It’s so bold and, in some way, I’m just putting myself in the colonel’s shoes there in terms of it’s sort of like you’re taken aback, like, “Well, this doesn’t really ever happen. I’m intrigued and curious. Okay, Nate, why? I’m all ears. You have my attention.”

Nate Zinsser
Yeah. Well, I explained to him that I was the guy for the job and I had everything that he was looking for, and he was open enough and relaxed enough about the process, not being able to go by the rules, play by the rules, but interpret them a little bit here and there, and the rest is history. I’ve been there for almost 30 years.

Pete Mockaitis
Yeah, that’s good. You know, it’s funny, I think I did that technique way back in college when I wasn’t interviewed. I did not get an interview. I think it might’ve been for Walgreens for an internship, and I thought, “Well, I can see some of the people who did get interviews, and not to be totally arrogant, but I’m smarter than them, just like from grades or extracurricular achievements or whatever.”

And I thought, “If you’re interviewing them, you’d be interviewing me.” And so, I said that. I think I found a more diplomatic way to say that so they don’t say, “Who is this arrogant jerk?” And they said, “Oh, okay. Sure. We got a slot open here.” I was like, “Oh, cool.” And so, it worked. It worked for you, it worked for me. I guess I didn’t get it after the interview but it’s fine. Things worked out just fine in the summer.

Okay, cool. So, that’s some confidence and your book is called The Confident Mind, so it seems like you’re walking the talk here.

Nate Zinsser
I do, indeed, try to practice what I preach, and it was indeed a process of believing, having a sense of certainty about myself that I was indeed the right guy for the job, so I was not hesitant or nervous or afraid to put myself forward.

Pete Mockaitis
That’s cool. Well, so then tell us, what is the big idea behind your book, The Confident Mind, the thesis, if you will?

Nate Zinsser
The big idea is that confidence is a skill that you build and you apply the same way you would build and apply any other skill. You work on your backhand or your second serve if you’re a tennis player. You work on your understanding of organic chemistry and gross anatomy if you’re a medical student. You work on understanding your product and your audience if you’re in the sales business. You work on that stuff. It takes practice. Confidence is the same thing. It’s not a mysterious quality that magically descends upon you. It is a quality that you develop through the practice of specific thinking skills.

Pete Mockaitis
All right. Well, let’s say I want that confidence, what’s my practice look like? What is my gym exercise equivalent for building the confidence muscle?

Nate Zinsser
Okay. In broad strokes, the exercise regime consists of being very careful in the management of your memories, both long term, short term, and immediate memories that accumulate over the course of a day. That’s one component. Another component is being careful about how you think about yourself, the stories you tell yourself, the way you think of yourself and your various capabilities in the present. How do you think about yourself? There are guidelines and techniques to manage that.

And then there are also guidelines to help you think about your future. What are the pictures? What are the short video clips that your imagination produces when you think about things that have not yet happened? By combining all of those effective thinking skills about your past, about your present, about your future, you can build the psychological equivalent of a bank account – a whole lot of constructive useful thoughts.

And when you have that, it contributes to a sense of certainty which allows you to step into an arena, a game, a contest, a negotiation, a presentation, and be rather automatic, rather instinctive, rather natural in your execution.

Pete Mockaitis
Well, that sounds really good. I’d like all of that. And so, that’s an interesting word you’re using, management of memories and managing the way you think about yourself and the way you think about the future. So, management implies proactive, assertive, the will, as opposed to just, “Hey, man, thoughts come up and that just happens, man. Thoughts are thoughts.” So, you say it’s a little bit different than that.

Nate Zinsser
Well, thoughts are indeed thoughts. They do come up, but you have to manage them. You have to manage the weeds that grow in your garden. You have to get rid of things that aren’t helpful and you’ve got to nurture the plants that are helpful. That’s management but you have to manage your own cognitions. And a lot of people, unfortunately, are the victim of their cognitive habits rather than the master of their cognitive habits.

And those cognitive habits either create or contribute to that sense of certainty or they erode it. And it’s a simple matter of exercising your free will to use your mind effectively. I say it’s simple. I didn’t say it was easy all the time. There’s a difference, but it is the matter of taking control, intentional control, of how you think about yourself in the past, in the present, and in the future. When you do that, the certainty builds.

Pete Mockaitis
Okay. And is this certainty or confidence more like a universal, like I can do anything, or is it more of a specific, like, “I excel at tennis”?

Nate Zinsser
Well, it is entirely situation-specific.

Pete Mockaitis
Okay, entirely.

Nate Zinsser
One of the misconceptions is that confidence is this all-encompassing quality and once you have it, it applies everywhere in your life, and if you don’t have it, it applies nowhere. That’s not really accurate. Confidence is highly situation-specific. You can be very confident about your tennis game, and you can be very worried and insecure about your knowledge in your mandatory statistics scores for your business major.

Interestingly, even within your tennis game, you can have varying degrees of confidence about forehand, backhand, volleying, serving, etc. But the good news is that you can develop confidence in any area of your life that you choose to by following the guidelines, by managing your thoughts, by creating a mental bank account that is specific to a particular skill or particular set of skills that you wish to have.

Pete Mockaitis
Particular set of skills always makes me think of Liam Neeson in “Taken” so thank you for that. Let’s develop some of those in a different context for a different purpose. So, I want to dig into some details of the management of thoughts in the past, present, and future, and how precisely that is done. But, first, if there’s any skeptics thinking, “Oh, that sounds kind of woo-woo and I don’t know,” could you give us a story of a client or a cadet or someone who really saw a pretty cool transformation from not so confident and not performing well to super confident and super performing well, and/or, for stacking the evidence, some excellent research or studies underscoring this?

Nate Zinsser
Well, to give you an idea of a case study, just this very afternoon, I was contacted by a West Point graduate who was the captain of our women’s tennis team back in the early 2000s, and she is now a very successful entrepreneur. She has served with distinction in her combat deployments before she retired from the Army. And she recounted to me how clearly her experience working with me changed her ability to believe in herself, and that belief led to greater execution.

She came in as a relatively low-level recruit to our women’s tennis team, but she graduated playing number one in her junior and senior year, and graduating as captain. And it was not a matter so much of her having to redefine herself physically and technically, although, let’s face it, she did a heck of a lot of work on that stuff too, but she was very clear that so much of her development had to do with her ability to manage her thoughts, to get through those tough matches, to handle criticism, to handle setbacks, and that is all just an internal process of being in control of your own mind.

Pete Mockaitis
All right. Cool. Well, let’s do it. So, how do I go about managing my memories, in the past side of things?

Nate Zinsser
Well, let’s first take a long look back. When you consider your experience in your profession of choice, or in your sport of choice, let’s go back and let’s take a look at the memory, the moment where you’ve discovered that, “Hey, this is pretty cool. I kind of like this, and maybe I’m pretty good at it.” What’s the feeling that that moment creates for you as you think back upon it? And then, as we move forward in our memory from that moment, let’s notate, record, write out the memories of a few other powerful moments that create a similar kind of feeling.

I refer to this as the top ten exercise. What are your top ten moments as a tennis player, as a medical student, as a sales manager, as a white-collar athlete, as I like to put it in any other sport? What are the major contributions you’ve made to your organization? What are the projects that you’ve completed? What are the recognitions or awards that you have accumulated in the course of your professional development?

In a way, it’s like writing a resume but you’re writing your accomplishments, you’re writing your top ten fulfilling memorable moments. That list of top ten things, those are your original deposits into your mental bank account. That’s taking ten checks down to the local savings and loan, and say, “I’m opening an account. Here’s my money.” And so, that’s how we take a look at our long-term memories.

Pete Mockaitis
Okay. And so, I like that notion of it’s like a resume but it’s a bit different in that the audience is just you, and you pick what’s meaningful as opposed to what you’re thinking someone else might find impressive, and you’re prioritizing based upon the emotional juice, as oppose to someone else’s perceived valuation of that thing.

Nate Zinsser
Exactly. This is a very personal exercise. And so, once we’ve established our bank account with those top ten moments, then it becomes a matter of managing our memories day by day by day. What did you accomplish today as you look back on the day? What did you accomplish in terms of effort? Where did you give quality effort? What moments in your day were characterized by maybe pushing through something that you knew you had to do but really didn’t want to do? Where did you overcome a little procrastination, which plagues us all, let’s face it?

So, record an episode of effort, and then look at the day, and ask yourself, “What did I get right? What little successes did I have?” Record some episodes of success, be they ever so small and ever so humble. And, third, think about your day, think about maybe some of the previous days, and record an episode of progress, “What am I getting better at? What do I seem to be improving?” And so, you have a daily ESP reflection. E for effort, S for success, P for progress. And that is an exercise that you conduct at the end of every day some time before retiring. And those are some deposits that you make daily into your mental bank account.

And we can take it one step further. Looking at how you manage your memories in the course of a day, “I finished a meeting. I have five minutes before the next one. I can take 30 seconds of that minute, of that five minutes, and say, ‘Hmm, what was the best moment for me in that meeting? Where did I hear properly? Where did I respond properly? What did I understand?’” And just that little tiny memory, of a little very small highlight, with a very small H, that’s a deposit.

And so, you can make many small deposits throughout the day, some bigger ones at the end of the day, and they are complemented by your top ten, and so you’re in this process of daily and, indeed, hourly building up a sense of certainty about yourself.

Pete Mockaitis
And, again, all these are within a particular context.

Nate Zinsser
Absolutely.

Pete Mockaitis
Okay, what’s your advice on this one, Nate? How many domains can we tackle concurrently? Because I love the notion of focus, but if it’s sort of like, “Oh, boy, I need more confidence in my professional life, and as a parent, and as a spouse, etc.”

Nate Zinsser
You can do it for as many different performance arenas or performance situations as you care to. I would start out with the one that’s most important to you in the long term to get that started. But you could, indeed, conduct a daily ESP for your physical training if you’re working on your fitness training for a 5K or a 10K or a marathon. You can do a daily ESP for your professional work. You could do a daily ESP for your relationships that are key. And, again, this daily ESP is about a three-minute exercise, ladies and gentlemen. And we all got that kind of time.

Pete Mockaitis
Okay. All right. So we covered the past nicely, and it seems we did the present as well in terms of the super recent past. Or is there more that you’d like to add about the present in terms of the way you think about yourself right now?

Nate Zinsser
Yes, the way you think about yourself right now revolves around the stories that you keep in yourself about yourself. We all have opinions about how smart we are, how good we are at this, how bad we are at that. So, telling yourself stories that contribute to a sense of optimism and energy is really important.

The key skill here is to think about a particular skill you’d like to have, a particular quality you’d like to have, a particular accomplishment that you would care to achieve, and phrase your desire for those things in the present tense, “My crosscourt backhand goes deep and scores points.”

That’s a skill I want to have so I am affirming it, I am saying yes to it, and I’m very specific about what I want, the story I want to tell myself about myself, “My backhand is…” “I listen carefully to each of my subordinates,” “I easily stay in the moment to solve problems as they come up.” Telling yourself these stories are further deposits into your bank account, and they kickstart effort and action that is consistent with what you are affirming.

If we continue, if you tell yourself, “I’m really not good at that particular technological application. I really struggle with some of the remote platforms,” if you tell yourself that, if that’s a story you tell yourself, you will be less likely to work at that enthusiastically and with an open mind so it’ll be really hard for you to get that technology down.

If, on the other hand, you change the way you think about yourself in the present, “I easily learn new skills,” “I easily learn new applications.” If you’re a student taking a graduate course, “I easily retain the origin, insertion, function, and intervention of each skeletal muscle.” If you’re talking to yourself that way about yourself in the present, first person, present tense, very detailed, you initiate a very functional constructive self-fulfilling prophecy.

Pete Mockaitis
And so, I’m curious then, and there’s been some really cool studies on affirmations. I’ve dug into them in terms of, sure enough, like salespeople getting superior results and so very quantifiable and such. I’m thinking about how we had a great conversation with Hal Elrod about the six morning habits of high performers. And he said, when it comes to affirmations, we got to be careful that they’re truthful enough such that you don’t respond internally with, “No, I don’t, and that’s bull crap.”

Nate Zinsser
Yes, exactly.

Pete Mockaitis
So, if I don’t easily remember these bones, or new software programs, what’s my gameplan here? But I want to.

Nate Zinsser
I want to remember so I would phrase your affirmations, at first, for things that are just a little bit out of your reach or just a little bit different from the way you’ve been thinking about yourself in terms of something that you do. One of the stories that I cite in the book comes out of Harvard where hotel workers, the folks who make the beds, vacuum the floors, scrub out the bathrooms every day, hour after hour after hour, they were taught to think of their daily work as good exercise, so the thought, “I’m getting good exercise every day.”

A group of workers were given that instruction and taught how to talk to themselves and think about their work, their daily work, as good exercise, and the control group received a placebo treatment. Well, the group that changed the way they thought about their daily exercise lost a significant amount of weight, lowered their blood pressure over a period of time while not doing any more work, while not doing their work any faster or harder, but simply as a function of changing the way they thought about themselves. That actually changed their physiology.

And there are plenty of other studies along that line, really looking at the effect of just this element of mindset on not just our mood but our actual cardiovascular, endocrine, and neurobiological systems. It’s interesting stuff.

Pete Mockaitis
Oh, absolutely, it is. That is a really cool study. And so then, I’m curious, in terms of like the specific phrasing of the affirmation. So, if I am having trouble with a software but I want to be learning it easily, if I say to myself, “I learn the software easily,” my mind will say, “No, you don’t. That’s bull crap. You’ve been struggling mightily with this while your colleagues seem to be getting it just fine.”

Nate Zinsser
Ramp it back a little bit and think, “I’m getting one piece of this down every day.”

Pete Mockaitis
Okay, that’s true. I love it. That is not a lie and you can look back, and say, “Sure enough, that happened yesterday and the day before.” Boom! Cool. All right. So, then that’s the present. How about the future?

Nate Zinsser
How about the future? The question is, “What kind of future do you want? And what kind of future are you allowing your wonderful imagination to create?” We have this fantastic audio and video production studio in our imagination. We can dream up all kinds of things. And the things that we dream up have direct, again, physiological effects.

Every one of your listeners could deeply imagine holding a nice ripe juicy lemon in their hand, and smelling the lemony smell, and feeling the waxy texture, and they could imagine cutting open, cutting that lemon in half, and bringing it up and really smelling the fresh juice, and then taking a small careful lick of it, then maybe a bigger lick, and then maybe even biting into it.

And everybody will experience their mouths watering while they do that because just the thought, when you combine the picture of it with the sensation of smell, with the sensation of taste, with the sensation of texture, that literally fools the taste buds which sends messages back to your brain, and the messages come from your brain back to your salivary glands, you’re actually fooling your nervous system into creating the experience that you want.

And this is why athletes and other performers will very carefully mentally rehearse in as much real time as possible, with as much realistic detail as possible, the game-winning field goal, or the closing argument in a legal case, or that great homerun point of the sales pitch, and they’ll feel themselves in the room giving that pitch, they’ll hear the tone of their voice, they’ll see the respective faces of the audience and create a multisensory representation of that experience that they wish to have.

And when they do so, they’re actually manipulating, working their nervous system so that when they get to that moment, they’ll have a sense of familiarity about it, “I’ve been here. It’s an important moment but I have seen it happen, I felt it happen, I’ve envisioned it carefully, and my nervous system believes that I’ve already done it.” So, the experience, when you get there, while still having some excitement and some emotion, for sure, but there’ll be an element of comfort in that experience that you might not have had you not done this kind of mental preparation.

Pete Mockaitis
Lovely. Thank you. All right. So, past, present, future, the mental management we do in order to have that confidence going. I’m curious, when we hit rough patches in terms of maybe it’s a number of failures or just, “Hey, I’m tired, I’m stressed, I’m overwhelmed, I’m de-motivated, I don’t give a hoot anymore right now,” is there any sort of acute or emergency stuff you recommend we do in our brains in those moments?

Nate Zinsser
Yeah, welcome to the real world that we all live in. We are going to make mistakes. We are going to experience setbacks. This is one of the important points about confidence, in general, is that it’s not a one-time thing that you do. Confidence is fragile. You have to rebuild it. There is no decisive victory that one can win over fear, doubt, worry, insecurity, etc. It is a relatively ongoing war of attrition, as one of my cadet advisees understood it as. There’s no decisive victory. I can’t just get it and expect to have it all the time because the world is going to kick back.

We have a saying in the military, “The enemy gets a vote,” and we all got to be aware of setbacks, difficult things that happen around us that can negatively affect our confidence, and then there are the things that we say to ourselves internally that also negatively affect our confidence. So, a few safeguards in this context, Pete, is how you look at those inevitable failures and how you respond to your own inevitable simple human imperfection.

You have to look at those moments and acknowledge that they happen, but one way to think about them is that they’re temporary, “It happened that one time. It happened that one time. It happened. It happened that one time.” As opposed to having something go wrong and you sort of unconsciously assume that it’ll continue, and you fall into the, “Oh, here I go again. Same stuff all over again.”

You’ve got to protect yourself from that trap by keeping it in the time that it occurred, “It happened that one time. It’s temporary.” And you may have to do that four or five times, “It happened this time. It happened that time, but it’s just those times.” You keep it in that context.

The second rule about this is to look at those imperfections, those mistakes, those setbacks as limited in where they occurred, “It happened in that situation,” “It happened in that game,” “It happened in that moment of my day, and that moment is just a moment by itself, that situation. And I don’t know why something that happened in one situation, in one setting, to sort of ooze out and affect my feeling about what’s going to happen in other situations.

I don’t allow a mistake in one part of my game to make me think, “Uh-oh, my whole game is in trouble today.” No, no, that one part of my game. “Okay, my second serve isn’t getting in very well. That’s just my second serve. My first serve can still be a bomber. My forehand, my backhand, the rest of my game can be fine. I got to keep my mistakes and my thoughts about my mistakes limited in where they occur.”

And then, finally, and this might be the biggest one for most of us, when the setback occurs, when I experienced some of my own imperfection, I got to be able to say to myself, “Look, that moment, that mistake is not representative of who I am as a player, as a performer, as a professional, as a person. It doesn’t tell the truth about me,” even to the point where you can say, “Okay, yeah, that happened. I did blow that but that’s sort of a fluke. That’s really not me.” So, to keep your mistakes temporary, limited, and non-representative are ways of protecting this bank account that you’ve built up through the other methods that we’ve been describing.

Pete Mockaitis
Perfect. Thank you. And now, as I think about just before the moment of performance, the big game, the big speech, or even just an afternoon in which you’ve got to be productive and you’re not feeling it, what are your top perspectives on how to get into the right state, mood, emotion, the mindset place to rock and roll and perform well the thing you want to perform well at even if you’re not feeling it in the moment?

Nate Zinsser
This is the million-dollar question that we all face many times in the day. The answer is, as you’re about to enter that performance, if you’re about to get down to the workload at 3:00 o’clock or 4:00 o’clock, and you got to get it done before you can leave, that’s when you have to look at yourself, and say, “Okay, I’m an athlete, I’m contending for this prize of winning this moment right now, and I have to be willing to think back, maybe access my mental bank account, look how far I’ve come. I did this. I’ve done this. I’ve done this. I’ve done that.”

And then you take a few breaths, and I give some advice on breathing in the book. I’m not an expert but I’m pretty knowledgeable about it. And then it’s getting out of your mind and just getting into your senses, “What’s the one thing I have to pay attention to now? I have to pay attention to that column in these spreadsheets to get through this task. I have to pay attention to this comment from these people in my work team in order to get through this day.”

I kind of have to limit my mind to something that is important so I cue up some confidence, I breathe, and I attach my attention, attach my awareness to what’s important. And I may have to do that several times over the course of the task but I will continue with that, I will continue with that, I will continue with that. In many ways, it comes down to a matter of willpower but willpower, in and of itself, doesn’t work great unless you have some tools. And these mental-focusing tools, combined with your will, can make a big difference in your day.

Pete Mockaitis
Well, since you mentioned breathing, I’m intrigued. Is there a particular formula, timing, counting, approach that makes a difference?

Nate Zinsser
Well, breathing, in general, is another rather misunderstood process for most of us. When we take a deep breath, we tend to lift our chests up and sort of breathe up, up, up high, when a really effective breath is a breath that expands your midsection, it goes down and out using the downward action of the very important diaphragm muscle.

So, I encourage people, if you want to take control of your breath, first, exhale, and have the feeling that there might be a python squeezing you around your waist, and that’s squeezing you in and it’s squeezing air out, squeezing you in, and that air is escaping upward and out your mouth, and then that python relaxes, and now have the feeling of breathing down and out, almost like you’re inflating an inner tube around your waist.

And then you can squeeze it to put it out, and then you can open it up, down and out to get maximum oxygen into your lungs because you really want to get the lower part of your lungs where the most effective oxygen-carbon dioxide transfer takes place. You really want to activate that lower part of your lungs. Do that a couple of times, you will feel a change in your mood.

Pete Mockaitis
All right.

Nate Zinsser
And that’s when you open your eyes, and say, “Okay, this is what’s important. I’m just going to focus there and I almost allow myself to get into that highly focused zone-like state. I can make myself very friendly to the zone when I do that.”

Pete Mockaitis
Okay. Well, Nate, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Nate Zinsser
I would just reinforce for people, it’s a skill, it takes work, but the work is well within your capabilities, and it is a constant thing. And, very importantly, if you develop the quiet internal sense of certainty I’m describing, you can remain, indeed, a very polite, modest, respectful, pleasant person to be around. One of the misconceptions is that confidence equals outspoken, chest-beating arrogance. No, no, no, no, no.

We occasionally see, and unfortunately the media likes to highlight these loud, brash, outspoken individuals, but what the media doesn’t often help us understand is how many quiet, introverted, yet very confident people there are out there. And so, for all you quiet introverts, plenty of hope for you, folks. It’s about how you think. It’s not necessarily about how you open your mouth and portray yourself.

Pete Mockaitis
All right. Now, could you share with us a favorite quote, something you find inspiring?

Nate Zinsser
A favorite quote that I find inspiring is from the great folk rock poet of the ‘60s, Bob Dylan, and the phrase reads, “He not busy being born is busy dying.” It’s from a song “It’s Alright, Ma.” And I’ve always liked that quote because you are either in a process of developing, expanding in one way or another, or you’re in a process of shrinking and stagnating.

If we look at developmental psychology, this is, indeed, a theme that takes place throughout each stage of development right through our most senior years. Are you generating things even in your 70s and 80s? Or are you stagnating? “He not busy being born is busy dying.”

Pete Mockaitis
Okay. And could you share a favorite study or experiment or bit of research?

Nate Zinsser
Okay, here’s one. And I included this in the book because I think it’s really important. We’ve been talking about the way you talk to yourself, the stories you tell yourself, and we’ve been talking about how you get rid of the internally generated negativity. A study that took place in the University of South Africa took trained cyclists, highly trained athletes, and they were all tested on a time-to-exhaustion test, meaning, “You’re going to go as fast as you freaking can until you just can’t.” So, we get a baseline of what they’re absolute maximum output is.

Half of those trained cyclists were taken through a course in what you would call motivational self-talk, learning to talk to yourself in the moment while you are working very hard, “Keep this going. You can handle this.” Essentially, talking back to that voice of worry and doubt and fatigue that every middle-distance athlete knows it’s that fear of not being able to maintain the pace, “I can’t hold this during my mile run, or my two-mile run.” “I can’t maintain this for the duration of my swim workout.”

But these athletes were trained to start and continue and finish with a very powerful group of affirmational statements, “Get this down. You’re fine. Keep the hammer going,” etc. And then the other group were given a placebo treatment. Three weeks later, everybody was retested. On the average, the group who had learned to talk back to their voice of negativity lasted 18% longer than the non-trained subjects. They showed an 18% improvement over their previous baseline and they had a lower sense of perceived exertion while doing so.

Eighteen percent improvement? Who wouldn’t want that in their batting average, shooting percentage, sales figure growth? Who wouldn’t want an 18% improvement? That’s a pretty powerful study. And it all had everything to do with how you talk to yourself.

Pete Mockaitis
Beautiful. Thank you. Well, that’s really compelling study, Nate. Do you happen to know the principal investigators or have a citation?

Nate Zinsser
Yes, I’ve got that. Samuele Marcora, University of Kent.

Pete Mockaitis
Awesome.

Nate Zinsser
Yeah, you want to look at the book Alex Hutchinson’s Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance. That’s a William Morrow 2018 reference, page 260.

Pete Mockaitis
Perfect. Thank you.

Nate Zinsser
Yeah.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Nate Zinsser
I make sure that I practice 15 minutes of very careful but very energizing breathing every morning. I make sure that I am working that diaphragm muscle, I’m working those abdominal muscles, I am massaging the liver, which is what happens when you breathe properly, and it’s a very relaxing experience but, at the same time, it’s somewhat exhilarating.

Pete Mockaitis
And do you have like music or an app or a track that guides you?

Nate Zinsser
Nope, I do this simply seated on a small cushion. I don’t need any guidance. I have been practicing meditation since 1971 where I learned the technique that involved the repetition of a sound, the repetition of a mantra that you do over and over again with sub-vocally. But these days, it’s all breath training.

Pete Mockaitis
Okay.

Nate Zinsser
And, by the way, I keep my own ESP daily journal as well.

Pete Mockaitis
Oh, cool.

Nate Zinsser
I’m still practicing Japanese karate, and so every day, I’m looking at my physical practice and making notes about this movement, this feeling, this interpretation. It’s an ongoing iterative process.

Pete Mockaitis
And is there a particular nugget that you’re known for or people quote you on often?

Nate Zinsser
Doc Z says, “A little bit of delusion is the origin of every major important change in your life.”

Pete Mockaitis
All right.

Nate Zinsser
A little bit of delusion, yeah.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Nate Zinsser
I have a website, DrNateZinsser.com. You can reach me there. And the book The Confident Mind has a lot of good nuggets in it.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Nate Zinsser
Yeah, here’s the call to action. Is the quality of your thinking consistent with the quality of life that you want to lead and the quality of the performances that you want to experience?

Pete Mockaitis
All right. Thank you. Nate, it’s been a treat. I wish you much luck with your book The Confident Mind and all you’re up to.

Nate Zinsser
Well, thank you, Pete. This has been a wonderful interview. My best wishes and best luck for all your listeners. Let’s have a great 2022.

742: How to Break Bad Habits and Make Good Habits Stick with Wendy Wood

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Wendy Wood reveals recent science behind habit formation and how you can use it to reshape your own behavior.

You’ll Learn:

  1. The trick to building habits
  2. Why context is so crucial for habits
  3. The one question to control your bad habit

About Wendy

Wendy Wood is a behavioral scientist who is Provost Professor of Psychology and Business at the University of Southern California. She is the author of the book, Good Habits, Bad Habits. For the past 30 years, she has been researching the nature of habits and why they are so difficult to change.

Resources Mentioned

Wendy Wood Interview Transcript

Pete Mockaitis
Wendy, welcome to How to be Awesome at Your Job.

Wendy Wood
Great to be here.

Pete Mockaitis
Well, I’m so excited to talk to you about habits, one of my favorite topics here. Could you start us off by telling us about a habit that has been transformational for you personally?

Wendy Wood
So, it’s hard to isolate any one habit that we have that makes a huge difference in our lives because so much of what we do is influenced by our habits, depends on our habits, much more so than we realize. I’ve done some research on how much of our daily lives is habitual in the sense that we’re repeating things without thinking a lot about them, just sort of responding automatically. And almost 43% of what we do every day we’re doing out of habit. So, habits contribute to an awful lot more than most of us imagine.

Pete Mockaitis
Well, that is intriguing and I was just about to ask you for any particularly surprising, fascinating, counterintuitive discoveries you’ve made along the way with your research, it sounds you already got one. But anything else leaping to mind?

Wendy Wood
I think that for your audience, the biggest question is, “How do I change bad habits, unwanted habits?” And most of us do it by exerting willpower, making a decision, but habits don’t work that way. Habits are really part of the non-conscious processes in our brain so that habits form as we repeat behaviors, and they change as we repeat behaviors, too. So, changing habits is not at all what we think it is. It’s not what we usually try to do.

Pete Mockaitis
Okay. So, that’s sort of like a definitional point, like if we’re calling it a habit, it’s not even an effortful initiative of our proactive will that we’re going for, but rather kind of like something operating in an autopilot-y part of ourselves, definitionally speaking.

Wendy Wood
Exactly.

Pete Mockaitis
Okay.

Wendy Wood
So, we think of our brain as processing information, as a single unit that tells us when we like things, that records memories, but, in fact, our brains are made up of multiple separate systems that only sort of work together. And the habit system is something that is part of our non-conscious. So, you have habits, I have habits, our dogs have habits. We all learn through experience. It’s a very basic way of learning and it really guides a huge amount of what we do, particularly at work.

So, one of the things we found early on is that people who have jobs actually have slightly more habits than people who don’t, and that’s because our job structure our day so that we’re repeating the same things. You go to the same place, at least you used to before the pandemic, if you’re an office worker. Many of us are still not quite back in the office. We go to work at the same time each day. We wear similar types of clothes. We stop for lunch around the same time. So, work really structures our life in ways that make it very easy for us to form habits.

Pete Mockaitis
Well, so I’m intrigued with research on the number of habits. Tell us, how many habits do we have on average or the rough range for people?

Wendy Wood
I don’t think there’s an exact number. As I said, 43% of the time, you are acting on habit. So, almost half the time you’re doing things automatically without thinking and without necessarily making decisions. And you can see why that would be useful because you don’t have to think carefully about how you’re going to get to work today, or think about where you’re going to go for lunch. Usually, we just do what we’ve done before. That sort of work for us in some way. It might not be the best thing but it’s the easy thing and we just repeat it and do it again.

Pete Mockaitis
Well, I could see how, sure, conserving mental thought energy is something that we accomplish there. Could you paint a picture for us in terms of for professionals, and maybe all of mankind, like what’s really at stake or possible here? Do you have maybe any startling statistics or inspiring stories showing us what really is possible if we master or fail to master habit-building as a skill?

Wendy Wood
Well, you’re building habits all the time. The skill to master is building habits that work for you, that are rewarding, that are consistent with your goals, and so that’s the skill that everyone needs to focus on. And you do that by repeating behaviors that are productive, that save you money, that are healthy. So, habit memories build as you do the same thing over and over again.

You don’t build habits by decisions. You build habits through repetition. Repeating a behavior in the same context so that the next time you’re in that context, that’s the behavior that springs to mind, and it takes many repetitions for habit memories to form. And that’s why they’re so challenging, is they stick around. So, it takes a long time to form a new habit, and it takes a long time for habit memories to decay.

Pete Mockaitis
You said many repetitions, and I’ve read some numbers cited that are different in a number of places. So, Wendy, could you weigh in on how many reps or how long does it take to form a habit?

Wendy Wood
Yeah, you’ll read lots of things about habits out there because people are fascinated by them. They should be. There’s something that is part of our unconscious that we don’t have access to. We don’t have awareness of how our habits work so it’s really fascinating to speculate, and there’s lots of speculation out there in the literature. But what science tells us is that it takes probably about three months of repetition, almost every day, for a habit to become really strong so that you do it without thinking, so that it becomes an automated part of your everyday life.

Pete Mockaitis
And I’m curious, you said about three months, and part of me thinks that that’s a tricky question, like, “How long does it take to form a habit?” Sort of like, “Well, how long does it take to master chess? How long does it take to fall in love?”

Wendy Wood
You’ve got it.

Pete Mockaitis
It’s going to vary wildly based on some contexts and individuals and what you’re achieving. And I’m thinking about when we interviewed BJ Fogg who wrote about Tiny Habits, and his take was, “Well, hey, if it’s super easy and doesn’t require a lot of effortful motivation, you might find that you’re installing habits quite quickly.” Is that fair to say that the time it takes can really vary based upon just how big or small or hard or easy or motivated you feel about something?

Wendy Wood
Well, probably not with motivation because habit memories don’t depend on how motivated you are. Instead, they depend simply on repetition. Repetition and whether you do things in the same way each time. So, you’re absolutely right, it takes a long time to master some things. Playing a Chopin piano concerto, it took me a long, long time to learn how to do that. Playing Twinkle, Twinkle, Little Star on the piano? That I can do. So, how long something takes really depends on how difficult the behavior is, how complex it is. Your intuition is absolutely right.

Pete Mockaitis
So, I guess when it comes to habit difficulties, I guess it’s true. Like, if it’s wipe off the counter after making coffee in the morning is a lot easier than head to the gym and do an elaborate workout routine each morning.

Wendy Wood
You got it, yup. Yeah, and that’s true in our jobs, too. There are some things we do that are relatively easy and straightforward and we can form habits for them pretty quickly, quickly being several months. But other things are just much more complicated and never ever become completely habitual.

Pete Mockaitis
Oh, I see.

Wendy Wood
So, let me give you an example, and this is all part of the idea, the evident research evidence that people have multiple components in their brain, multiple systems, that work somewhat separately. So, very productive writers, if you’re a productive writer and you’re pushing out those pages every day, you probably have a habit to write at a certain place, certain time of day, maybe you write for a certain number of hours, or get a certain number of words on the page. Most really productive writers have these habits that get them to writing. But the actual writing isn’t done out of habit.

Habit is too   a mechanism. That’s your creativity. So, habits and conscious thought, conscious decision-making creativity, they both, together, allow us to do very complex tasks but both are required because if you’re a great writer but you don’t have good habits, then you’re struggling to get yourself to write.

You’re struggling against yourself, “Do I want to do it today? Will I be successful? How do I do it?” You’re wasting all that energy before you even start writing. So, that’s why it’s so important to get your habits in sync with your goals, get them aligned with your goals, your conscious desires. And if you do that, then your habits will help you achieve them.

Pete Mockaitis
Yeah, I like that. And I’m thinking, well, the quote that comes to mind, I think, has been attributed to many different writers is, “I write when I’m inspired and I make sure to be inspired at 9:00 a.m. each morning.”

Wendy Wood
Exactly.

Pete Mockaitis
Which I kind of summarize as, “Okay, there are some creative things going on as well as a discipline, habituated thing going on seeded, hands on keys at that time and place.”

Wendy Wood
Yup, “And things are quite and nobody’s bothering me so I have a chance to actually be creative,” which is no guarantee. You’re not going to be creative every day. If you’ve written a lot, you know some days are just crap, you just don’t produce things that you want to keep. But if you have a habit to write, the next day you’ll be back there, and that day, things might work better.

Pete Mockaitis
Well, thank you. Well, so let’s maybe apply some of these goodness that you lay out in your book, Good Habits, Bad Habits in terms of thinking about some professionals and habits they’d like to make or break, how do we start with break? Let’s say, folks are like, “I look at my phone too much. I’m always scrolling TikTok, Instagram, Facebook, email when I should be unplugged from work and rejuvenating but I just find myself, ‘Whoa, how did this happen?’ Here I am on my Facebook on the phone.” If folks have that habit they’d like to stop, what do we do?

Wendy Wood
It’s very understandable if people have that habit because our phones, and social media sites in particular, are designed to be very habit-forming. They are set up in ways that make it really easy for us to form habits to use them, in part just because we can take them everywhere. You can take your phone on the bus, you can take your phone to the office, you can take it into important meetings, people take it into the restroom. You can take your phone everywhere. It’s always accessible so it’s always available to be used, and it’s very rewarding. You get on your phone and you learn stuff. So, it has the components of habit formation built into it.

And the challenge is we need to control those forces in our lives, as you said. So, one way to do this is to make it a little bit harder for us to use the phone, and that’s not the way most people think about changing their habits. Most people think, “Okay, if I have a problem with using my phone too much, I need to make a decision, exert some willpower, figure out how to control this thing…”

Pete Mockaitis
“Become a hero.”

Wendy Wood
Exactly, become a hero. But your habit memory will long outlast your desire to control this behavior. Habit memories stick. They don’t go away very easily that some researchers think that once you have a habit, it never goes away. So, the best thing you can do is to put some brakes on it. And we call that adding friction to the behavior.

One great way of adding friction, if you’re in a meeting, is to take your phone and just put it face down because that reduces the cues that you will see to pick it up and look at it again. You’re not going to see the alerts in the same way. Another way is to form a habit of putting it in your briefcase, your backpack, your purse, and zipping it so that you actually have to unzip it in order to use it.

Now, all of this just sounds a little too simple, which is, I think, why people don’t do it but there’s great research evidence showing that it does work. In fact, probably the best evidence comes from anti smoking campaigns.

Pete Mockaitis
Okay, do tell.

Wendy Wood
So, the last century, middle of the last century, about 50% of Americans smoked, and then we all learned that smoking causes cancer so we all got concerned about it, but our behavior didn’t change a whole lot. It didn’t change really until the government started putting friction on smoking. So, they banned smoking in public places so you can’t smoke in restaurants and bars anymore, can’t smoke in the office, which makes it just a little bit more difficult to keep being a smoker.

They added taxes onto the cigarette purchases so that’s a little bit more difficult to afford to be a smoker. And then they started removing cues, so that it used to be you could just go into the store and pull a packet of cigarettes off of the shelves, but you can’t do that anymore. You have to ask somebody for the brand…

Pete Mockaitis
To show your face in shame.

Wendy Wood
Exactly, for the brand that you smoke.

Pete Mockaitis
“I need nicotine from you.”

Wendy Wood
And you have to remember exactly what kind, and there are five different variants on every brand that’s out there, so you have to describe it to somebody. They make it work. You have to work for it. And anything you have to work for, people are less likely to do. So, that, now, with after removing cues and adding friction to smoking, only 15% of Americans actually smoke, which is an amazing success story but it was done through friction.

And friction on a behavior that’s even more addictive, more habit-forming than your phone, because there is an addictive component to smoking, obviously, it’s that nicotine jolt that you get when you smoke, but friction helps control it. So, thinking about your experience, in terms of friction, helps give you control over habits that you may not want to continue.

Pete Mockaitis
Well, yeah, that’s intriguing and I love a good story with numbers, so thank you for that. And now I’m thinking in contrast to e-cigarettes, like JUUL, really proliferating perhaps by just the opposite, like there’s so little friction in terms of, well, high school students like sneakily are using them in their schools because there’s no smell, there’s no need to light something up. It can be done, hide it in the bathroom or a locker, the exhale or whatever. Friends, family, colleagues can’t smell and judge you in terms of like, “Oh, you’re a smoker, huh?” so you don’t have that stigma there. You have a couple puffs without a whole cigarette.

Wendy Wood
Yeah, for high school students, it has all the benefits and few of the downsides until their parents figure out what they’re doing.

Pete Mockaitis
Until they get some friction, of course.

Wendy Wood
Yeah, parents can be friction in that case. Absolutely.

Pete Mockaitis
Some real penalties. Okay. Well, so that’s really handy, so friction. Now, you mentioned in the book, context, repetition, reward. Where do we put friction in the context bucket or we make the context harder to do?

Wendy Wood
Exactly. You set up context that make repetition a little bit harder, require a bit more thought on your part. And it’s amazing how influenced we all are by the friction in our lives. There’s great evidence that people who are closer to gymnasiums actually work out more often, and that’s not how we think about working out.

We think we’re making a decision, we’re being admirable people, we’re showing willpower, we’re concerned about our health, and so that’s why we go work out. But, instead, another important determinant is how easy is it to get there? And if you can get to the gym easily, you’re just more likely to work out and have an exercise habit.

Pete Mockaitis
Yeah. So, that’s so powerful, it’s like, “How can I make this easier or how can I make it harder?” Can you just lay upon us example after example of cool stories you’ve heard of folks doing some clever things to do that? Well, one, you could move closer to a gym, which that might seem dramatic, but, hey, if that’s a priority for you. I’ve known people who have moved close to a gym, to a beach, to a forest, to a church, kind of whatever is kind of important and useful for them. They factor that into the planning because that context, that ease versus difficulty really does shape their behavior.

Wendy Wood
Yeah, it’s surprising how impactful it is in a variety of different domains. So, people who are sitting, so there’s one study where researchers gave people, in one condition, a bowl of butter popcorn and a bowl of sliced apples. And in one condition, the popcorn was right close to them and the sliced apples were way at the end of the counter. They could see them and they could reach for them but it was a bit of effort.

In another condition, the apples were right in front of them and the popcorn was at the end of the counter. Again, they could see it, they could smell it, and they could get there, and everybody was told, “Eat what you want.” So, when the apples were close to them, they ate a third less calories than when the popcorn was close to them. They weren’t any less hungry and it wasn’t like people changed their food preferences. Instead, it was just people eat what’s closer and are less likely to eat what’s farther away. We’re very simple in some ways. We’re very simple creatures. And this effect of friction on our behavior is very powerful.

Pete Mockaitis
That’s cool. That’s cool. Well, more please. Can we think of some other fun stories of professionals who’ve done things to make things easier or harder and seen cool results from it?

Wendy Wood
Well, one of the ways that you can get exercise very easily in your life is to bike to work. And when communities put in bike lanes, people are just much more likely to bike, protected bike lanes. So, so often, you see these stripes painted down the middle of the road, and as a cyclist, I wouldn’t use them because they’re scary. Cars don’t give you much…they don’t stay away from you in the same way as in protected bike lanes where there’s some fence or some protection between you and the cars.

When cities put in protected bike lanes, people are just much more likely to cycle to work than when they don’t have protected bike lanes. And, again, we think that these things are our personal decisions, that we’re either good people or bad people for doing these different things, but, instead, we’re very influenced by the forces in our environment.

One of my favorite studies was done by a group of researchers in the 1980s, and they were in a four-story office building, and what they wanted to do was they wanted to convince people to take the stairs instead of the elevator while they were at work. So, they started doing just what we all do, which is they thought, “Well, I should convince people that this is the right thing to do.”

So, they put up signs all over the elevator, “Take the stairs, not the elevator. It’s good for the environment. It’s good for your health. Uses more calories. Doesn’t waste energy.” No effect. So, what they did is they decided to add a small amount of friction to using the elevator, and they slowed the closing of the elevator door by 16 seconds.

Pete Mockaitis
Wow, the whole process of closing the door takes 16 seconds?

Wendy Wood
More than it typically did, yup.

Pete Mockaitis
Wow.

Wendy Wood
They added 16 seconds to it.

Pete Mockaitis
That’s enough for me to be like, “Forget this. I’m out of here.”

Wendy Wood
Exactly. And that’s what happened, is that elevator use was cut by a third.

Pete Mockaitis
Oh, really. I thought it would be way bigger. It’s like that sounds like an eternity.

Wendy Wood
You’re obviously an impatient person.

Pete Mockaitis
Yeah, I can be.

Wendy Wood
But the really cool thing about the study was a month later, they put the elevator doors back to their original speed, and people kept taking the stairs because they’d formed a habit to do that and they weren’t going to mess with the elevator. They just kept taking the stairs. They’d learn how to do it, they figured out, “Yes, it is good for me. It gives me a little bit of a break in the middle of the day,” so they just continued to do it.

And, again, I’m not advocating people change the speed of the elevator door closing in their office, but simple friction tricks like that can be really powerful, much more so than convincing ourselves that something is right, something is the right thing to do.

Pete Mockaitis
And that’s an example of a really easy habit that sort of fits in naturally that lock in within a month, so cool beans. So, in good habits, bad habits, with the three bases of context, repetition, reward, it feels like we’ve hit context pretty thoroughly. Can we hear some best practices in the zone of repetition and reward that are within our actionable control?

Wendy Wood
Yeah. So, psychologists used to think that intrinsic motivation was most important, that there was something unique about intrinsic motivation, feeling good because of an activity while you’re doing the activity itself, finding things that make you feel good when you do them, that there was something unique, important, special about that.

And we’ve since learned that it doesn’t quite work that way. It’s just doing activities and having some positive experience. The positive experience doesn’t even have to come from the activity itself. So, researchers gone into kids’ classrooms – math classes – the kind kids don’t like, and played music, gave the kids food while they were doing math problems, gave them colored pens to use for the math problems, and the kids worked on the problems longer just because they felt it was more fun, it was more engaging, more rewarding to do it.

Those are not rewards that are part of math necessarily but if you add them in, they increase our enjoyment of the activity and make it more likely that we will repeat it again in the future so that we’ll form it into a habit. Those kids were more likely then to do math in the future and might form a habit to do their math homework.

Pete Mockaitis
Well, that’s lovely. So, if we could make something more enjoyable from the ambiance, the lighting, the music, the design, the tools, then away we go. It’s true, I like working more with my PILOT Precise RT pen than some junk they gave me at the bank.

Wendy Wood
There you go. And people use this all the time with exercise. People do it intuitively with exercise. You might hate to work out at the gym but if you can listen to interesting podcasts, like this one, if you can find good music, a good book to read while you’re working out, it makes it much more interesting and much more fun, and you’re more likely to do it again in the future, forming a habit. So, you can add in rewards that don’t have anything to do with an activity, and it functions just like an intrinsic reward, something that comes from the activity itself.

Pete Mockaitis
Oh, that’s cool. So, with context, we can proactively think about how to shape things to make it easier or harder to do in the context. For reward, we can actively shape it so we can make something more pleasant or less pleasant. How do you make something less pleasant maybe? If I wanted to make looking at my phone less enjoyable, is there something I can do there?

Wendy Wood
Yeah, there sure is. You can put it to greyscale, take the colors out, and that does a couple of things. It removes cues because it makes it harder to distinguish the different icons and exactly what they are. Then it also removes the rewards. It makes it less interesting for us to get on social media and see different videos and pictures. So, it removes cues, removes rewards, something you can do to control phone use. Absolutely.

Pete Mockaitis
Oh, very cool. And how about repetition? I guess, just do more or just do less, I don’t know. Anything clever we can do to work this lever?

Wendy Wood
Well, repetition is really a function of reward and things that are easy. So, repetition, you’re more likely to repeat a behavior if you enjoy what you’re doing and if it’s easy to do, so it’s a consequence of rewards and context friction.

Pete Mockaitis
And I’m curious, if I wanted to get a head start, really turbocharge getting a habit going, would it be worth my while to just try repeating something dozens of times, like, “Okay, I wake up, I put on my running shoes. Roll out of bed, put on my running shoes. Roll out of bed, put on my running shoes”? Like, is that a useful thing to do?

Wendy Wood
Sure, if you go running then.

Pete Mockaitis
Well, I guess I was thinking about the actual, like, “For the next hour, I’m going to exit my bed and put on running shoes 50 times.” Is that useful?

Wendy Wood
I wouldn’t do it. I don’t think it’s worth it. I think it is worth it to figure out where to put your running shoes so that you’re most likely to put them on when you have time to go running, and actually walk outside with them and start running. So, finding time in your day, finding a way to structure in to make it easy for you to go running will be more successful.

Pete Mockaitis
Alrighty. Well, tell me, Wendy, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Wendy Wood
I think habits in the workplace are often misunderstood because we tend to think of work as involving both innovation and habitual repetition, and we don’t realize how much our habits enable that innovation so they allow us to get to the point where we can be creative and innovative, and respond to the challenges that we all have at work.

If you have good habits then you’re not struggling with the preparatory stuff. Instead, you’re doing that automatically, and that sets you up to do what is going to be successful today in meeting the new innovative challenges at work.

Pete Mockaitis
All right. Thank you. And, now, can you share a favorite quote, something you find inspiring?

Wendy Wood
I think my favorite quote was an inaccurate one by William James when he claimed that 99.9% of everyday activities are done out of habit. So, William James is a brother of Henry James, if you are an English major, and he is often considered to be the father of modern psychology. So, the fact that he was such a habit enthusiast is great. He didn’t have much data. He didn’t have anything to back up his speculation but he was a real enthusiast.

Pete Mockaitis
All right. And how about a favorite or experiment or bit of research?

Wendy Wood
I think that probably my favorite study is the one that I already mentioned on elevator use but I can tell you one that we did that I think illustrates how hard it is to change our habits, and it was done at a local movie cinema. We got the people who ran the cinema to allow us to show some shorts at the beginning before people watched the actual movie they came to see, and, supposedly, to thank them for rating all of these movie shorts.

We gave them boxes of popcorn to eat. These were free. Everyone took them. And, unbeknownst to them, half of the popcorn was stale, and it was really stale. It had been in our lab for about a week in a plastic bag, so it was not great popcorn. Half got fresh popcorn. So, you see the setup. At the end of the presentation, we collected the boxes and we weighed them to see how much people actually ate.

And what we found is that people who didn’t have habits to eat popcorn at the movie cinema, and there are such people out there, they ate a lot of the fresh popcorn, they did not eat the stale popcorn because they could tell us, it was awful, and it was. But people with habits to eat popcorn in the movie cinema, they were sitting there, they were holding the popcorn, and they ate the same amount whether it was fresh or stale.

And it just shows that our habits are cued automatically even when we don’t want them to be. These people are telling us, “I hate this popcorn. It’s disgusting.” I actually don’t know that I’ve ever gotten such low ratings of anything in my lab before, so people really did hate it but they kept eating it because they were cued by the context that they were in. It’s easy, it’s what they’ve done before, it was their habit, and they just persisted. They repeated that behavior.

Pete Mockaitis
Oh, there’s so much there and I believe I first heard of this experiment from Katy Milkman’s book. I think she cited you because I hear her voice in my mind’s ear in the Audible version, “Fresh popcorn.” And we had her on the show, and she was great. So, one, that’s really cool. Hey, that’s you. And, two, it’s like, “Whoa,” if you zoom out and think about it, that is a life metaphor. It’s like, “How much stale popcorn do we have going on in our lives that we’re just kind of mindlessly dealing with because it’s easy and it’s repeated, and that’s the context we’re in?”

Wendy Wood
You got it.

Pete Mockaitis
There’ll be some soul-searching there.

Wendy Wood
A lot of our habit, they work for us most of the time but not all the time, but we repeat them regardless of whether they working for us. And we repeat them even after they’ve stopped working for us most of the time. It’s just easier to do what you’ve done before than make decisions. And, as I said, we’re simple creatures. At least the habit system is quite simple.

Pete Mockaitis
And how about a favorite book?

Wendy Wood
Well, the classics are easy to identify as favorites because, early on in the field, psychologists were not only researchers, they were also philosophers, and so they like to think broadly about social behaviors, so it’s really fun to read some of the early thinking. William James, for example, his Principles of Psychology are really fun to read, in part, because he draws on personal experience as well as the research.

And one example is he talks about a friend of his who would come home for dinner and eat and then change into his pajamas. And if he got distracted and ended up in his bedroom before he ate dinner, he’d just change into his pajamas anyway regardless of who was showing up for dinner, what he was doing. And we all have this experience of continuing to do repeat behaviors that we’ve done in the past that, really, we didn’t mean to do right now, but it’s the nature of habit.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Wendy Wood
I think it has to be everybody’s favorite right now, it’s the computer. I’ve been around long enough so that I was writing before we were writing on keyboards. It makes you really appreciate what you got.

Pete Mockaitis
Is there a key nugget or articulation of your wisdom that you share that people go, “Oh, wow, that’s awesome,” they re-tweet it, they write it down, they Kindle book highlight it, they say, “Wendy said this, and it’s brilliant and we love it”?

Wendy Wood
No, there is no such thing.

Pete Mockaitis
You’re so modest.

Wendy Wood
No, although, let me give you an example that I give to people, and this is not brilliant. It’s just practical, demonstrating how much we don’t understand our own habits. And that is all of us can use a keyboard. We can all type on a keyboard, some really proficiently. But if I asked you to list out the keys on the second row of your keyboard, you probably couldn’t do that, can you?

Pete Mockaitis
I’m trying not to look. A, S, D, F, G, H, J, K, L. Yeah, that’s exciting.

Wendy Wood
You’re cheating.

Pete Mockaitis
I was like, “J, K, L all in rows, is that true? Yeah, it is.”

Wendy Wood
You see, you could type those things without any hesitation but actually repeating them back to me is hard because we haven’t stored it in our conscious memory. We stored it in habit memory system, and that shows you the difference, the separation, between the two.

Pete Mockaitis
And if folks want to learn more or get in touch with you, where would you point them?

Wendy Wood
@ProfWendyWood on Twitter or Instagram. I’m also on LinkedIn and I’d be very happy to converse with people about habits, habit change, challenges they’re experiencing in the workplace with habit.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Wendy Wood
Yeah. Be clear about what your goals are, and then make sure that your habits support them so that you don’t have to fight yourself in order to meet your goals. And so often, our biggest challenges are our own habits, what we’ve done in the past. You don’t want to put yourself in that position. You’d be much happier and you’d be much more successful if your habits and goals are aligned.

Pete Mockaitis
All right. Wendy, thank you. This has been a treat. I wish you much luck with your habits and research and more.

Wendy Wood
Thank you so much. Great fun to talk to you.

741: How to Stop Struggling and Start Thriving with Nataly Kogan

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Nataly Kogan shares how to become the boss of your own brain and beat the negativity bias.

You’ll Learn:

  1. Why struggle is optional
  2. The two questions to boost your emotional fitness
  3. How to combat your brain’s negativity bias 

About Nataly

Nataly Kogan is a former VC and the founder of Happier, a global technology and learning platform helping individuals and organizations to realize full potential by adopting scientifically-proven practices that improve their well-being. 

Since launching Happier, Nataly has been featured in the New York TimesThe Wall Street Journal, Fortune, New York Magazine and Time Magazine, and has appeared as an expert on Dr. Oz, Bloomberg TV, and “One World” with Deepak Chopra. 

She is a sought-out keynote speaker, having appeared at events that include at Million Dollar Roundtable, Fortune’s Tech Brainstorm, Blogher, SXSW, the 92nd St. Y, Harvard Women’s Leadership Conference, TEDxBoston, and many more. 

 

Resources Mentioned

Thank you, Sponsors!

  • Athletic Greens. Support your health with my favorite greens supplement. Free 1-year supply of Vitamin D and 5 travel packs when you purchase from athleticgreens.com/awesome.
  • University of California Irvine. Chart your course to career success at ce.uci.edu/learnnow

Nataly Kogan Interview Transcript

Pete Mockaitis
Nataly, welcome to How to be Awesome at Your Job.

Nataly Kogan
Thank you. I love the title of the podcast. I’m excited. I overuse the word awesome more than any other word, so we’re in good company.

Pete Mockaitis
It’s meant to be. In fact, your latest book is called The Awesome Human Project. We’ve got a lot of awesome human listeners. Can you tell us what’s the big idea here?

Nataly Kogan
The big idea is that challenge in life is constant but struggle is optional. So, I’m calling official BS on the meme of “The struggle is real” because struggle is something we can reduce by improving our emotional fitness, and what’s real in life is challenge.

Pete Mockaitis
Okay. So, there’s a distinction right there. Challenge versus struggle, can you expand on that?

Nataly Kogan
Yeah, I think it’s one of the most important insights that I’ve gained on my journey. I spent most of my life struggling. I thought that’s the way it’s supposed to be. I came to the US as a refugee. That was a lot of struggle. And I thought to do anything meaningful in life, you’ve got to struggle, it’s got to be hard. And that’s what I did until I completely burnt out and almost lost everything that was meaningful to me, including this company, Happier, that I was building to help people and companies and teams create a culture of gratitude and joy.

So, that taught me a really powerful lesson that challenge is something we cannot control in life. And, as we all know, the times we’re living in right now, there’s a lot of challenge. Challenge is always there. But we can reduce our experience of struggle by creating a more supportive relationship with ourselves, by strengthening our emotional fitness, by training our brain just like we train our body to be more physically fit, by training our brain to help us get through challenges with less overwhelm, anxiety, and stress.

And not only does that feel better, which I think is a wonderful goal, but that actually gives us more energy, more of our capacity to solve problems, make decisions. And so, everything I share in my new book and everything I teach to teams and companies has come from my own experience, but it’s also backed by mountains of research that show that when you cultivate your wellbeing, when you actually reduce your struggle, when you fuel your energy, you’re more productive, you’re more creative, you’re better at helping people, you’re more awesome at your job.

Pete Mockaitis
Lovely. Well, so then if struggle is optional, I guess I’m curious, if you were to sort of go back in time with your refugee journey, you said there’s some struggle there. So, that struggle was optional. How would you kind of think about it differently in hindsight?

Nataly Kogan
Yeah. So, challenge wasn’t optional, to leave. I grew up in the former Soviet Union, and we left with my parents when I was a teenager with six suitcases and a couple hundred dollars, and we spent months in refugee settlements in Europe applying for permission to come to the US. That’s really hard. That’s a lot of challenge. But a lot of the struggle that I experienced came from my inability to handle my difficult emotions. I had no skills around that. Of course, I felt anxious and I had tremendous loss of identity and self-doubt.

And that went on for decades. On the outside, I became a very successful leader, entrepreneur, venture capitalist, you name it, but on the inside, I struggled because I never developed emotional awareness. I didn’t know how to handle difficult emotions so I just pretended I didn’t feel them. I engaged in tremendous amounts of harsh self-talk and treated myself, to be honest, like a military sergeant who’s not very nice. And those are all things that, in retrospect, I could’ve improved which would have…the challenges would’ve still been there but I would’ve struggled less through them.

Pete Mockaitis
All right. Well, so then, I’m curious, can you lay it on us, what are some of the training approaches if we want to have less overwhelm, anxiety, and stress? What are some of the most effective things we can do to feel better on those domains?

Nataly Kogan
Yeah, this is what my book is about. So, at its core, the way that I think about emotional fitness, it’s a skill of creating a relationship with your thoughts and your emotions that actually help support you. And the thing we need to understand, before I give you some tips, is our brain is not here to make us happy, or to make us awesome, or to help us thrive. The only thing the human brain cares about is to keep us safe from danger. Our brain is here to help us survive.

And because of that, it’s developed certain characteristics that actually can increase struggle. We all have a negativity bias. We see and notice many more things that are negative or could be negative, and our brain ignores a lot of things that are positive or meaningful or okay especially if they’re familiar. Our brain is also afraid of uncertainty. And so, when we’re facing uncertainty, our brain creates a lot more stress and anxiety because it doesn’t know how to keep us safe, and it creates these ruminations on worst-case scenarios as a way to give it control.

And so, I share this little mini-neuroscience lesson because at the core of creating or strengthening your emotional fitness, so you struggle less, is this practice of, what I call in my book, becoming the editor of your thoughts, and understanding that just because your brain gives you a thought, it doesn’t mean it is fact, it doesn’t mean it’s an objective observation of reality, it doesn’t mean you need to go along with it.

So, two questions to ask yourself. When you become aware that your brain is giving you thoughts that are causing you to stress, to struggle, to doubt yourself, to think about worst-case scenarios, two questions to ask is one of my favorite practices in the book. The first is, “Is this thought true?” And, by that I mean, “What are the facts I have to support this thought?”

So, when your thought tells you, “Oh, my God, this project you’re working on, it’s never going to work out,” or, “Oh, my God, your boss thinks you’re doing a terrible job,” well, is this thought true? What facts do you have to support it? Which we often find out when we ask this question, “Well, I don’t have a lot of facts. It’s just a story my brain has made up.” So, that’s the first question to ask, is, “What are the facts you have to support this thought?”

The second question to ask is, “Is this thought helpful?” And by that, I mean, “Does engaging in this thought, does it help me move forward through this challenge? Does it help me bring my best to the situation?” And asking those two questions is a really powerful way to shift your thoughts away from those that cause you stress, anxiety, overwhelm, self-doubt, and actually help your brain be your ally to help you move forward in the best way.

Pete Mockaitis
Okay. Well, so that sounds really handy in terms of asking yourself those questions. So, let’s just say you’re in a situation at work, a colleague criticizes or questions something you’ve done such that you’re feeling kind of bummed, like, “Oh, man, I’m such an idiot. That was so stupid. What was I thinking? I’m a moron. Oh, my gosh, am I going to get fired? Or, maybe they are going to fire me.” And so then, you maybe go through these questions, “Is this thought true?” It’s like, “Well, they’ll probably not going to fire me. And I’m probably not a piece of garbage.” And, “Is this thought helpful?” “Well, no, not really. It’s kind of bringing me down.”

And so, we’ve concluded rationally, “Okay, these thoughts are not true and they are not helpful, but, nonetheless, I feel yucky. What do I do?”

Nataly Kogan
All right. So, this brings us to the next skill, which is the skill of what I call acceptance in the book. And the skill of acceptance, I used to hate this word acceptance because I thought it was like being really passive, “Whatever happens, happens. I’m an entrepreneur, I’m a refugee, I’m a fighter.” Well, that’s not what acceptance is.

Acceptance is a skill of looking at the situation clearly, so as you’ve just done, separating the facts from the dramatic story your brain has told you, and then, using that as a foundation to say, “Okay, this is how it is. This is how I feel. What is one thing I could do to move forward in the best way?” And so, in your situation, so you’ve determined that, “Well, my brain is kind of exaggerating. I don’t really have any facts that my boss is going to fire me, and this making me suck at my job if I sit here think about it all day. So, what is one thing I could do to move forward?”

And that answer depends on your situation, but a couple ideas just for the scenario you offered, because it’s a common one. Well, you could focus your attention on working on this project that you’re working on. You could focus your attention on that. You could have a conversation with your boss. Another really important skill that I talk about is emotional openness. So, you could have a conversation with your boss where you can say, like, “Listen, I just want to tell you, in our last conversation that we had, it kind of left me feeling like maybe there’s something I’m not doing. I’d love to talk. I’d love to get some feedback.” Those are all things that you are now in control.

So, you’ve now shifted from being out of control, “My boss hates me. I’m going to get fired.” That feeling out of control is one of the worst things for the human brain. This is how we get into tough spots. And you’ve now shifted into, “Okay, this is how it is. This is how I feel. What is one thing I could do to move forward?” which gives you a sense of control and progress, which brings your best out in the situation. And then, whatever you learn in that next step, you can move forward from there.

Pete Mockaitis
Okay. Cool. So, we’ve got some strategy sort of in the heat of battle, in the midst of things. Can you talk to us? You mentioned the emotional immune system. Are there some things we can do kind of throughout time, and not just front and center, acutely that will put us in good shape?

Nataly Kogan
Yes. So, if you think about your emotional fitness, again, a great comparison is physical fitness. If you want to be more physically fit, you don’t just like work out once and then you’re done. You have a regular workout, you probably eat healthy, you might take some vitamins. The same thing about our emotional fitness is we have to practice to give ourselves this level of emotional fitness and then we have certain skills for in the moment.

So, a couple things to kind of improve your emotional fitness on a regular basis. One is to practice emotional awareness. We can’t improve something if we don’t know where we are. And most of us have grown up in work environments where emotions are not discussed. I definitely, I worked with some leading companies like Microsoft and McKinsey, and no one ever talked to me about emotions. I didn’t think that mattered. The old idea of “Leave your emotions at the door” is not actually possible. Emotions affect everything we do.

So, we have to get into the practice of checking in with ourselves daily. We check in with friends, colleagues, like, “Hey, how are you? How are you doing? How are you feeling?” We don’t check in with ourselves, and emotional awareness is at the core. So, every day, take a moment to check in with yourself, “How am I feeling? What is my energy level like?”

And research shows that people who practice this kind of emotional awareness actually improve their wellbeing because when you become aware, awareness gives you choices. So, that awareness might tell you, “Wow, I’m really stressed out. Okay, well, how can I support myself? Oh, it’s actually this one thing that’s really stressing me out. Let me go have that conversation.” So, emotional awareness is really, really important.

The other skill that I devote a lot of my new book to is gratitude. So, I think gratitude is one of those things that we all know is good for us, and we think we should do it on Thanksgiving, but I actually mean gratitude as a daily skill. And the reason gratitude is so important – and all the gratitude is, by the way – it’s focusing your attention on things that are positive, that are the moments that in your day of comfort, things you appreciate. They don’t have to be big things.

The reason it’s so important is because of that negativity bias that I talked about that our brains have. Without practicing gratitude, essentially, your brain is lying to you about your reality. You see things much more through a negative lens and that actually drains your energy, increases stress, reduces your ability to be awesome because it makes you use all that energy thinking about all the negative things.

So, having a regular daily practice of gratitude balances out that negativity bias that actually reduces your stress. It helps you have a more centered clear picture of your day so you can be at your best. So, those are a couple practices I recommend on a daily basis to improve your emotional fitness.

Pete Mockaitis
And so, when you talk about gratitude, I’ve heard a number of flavors associated with gratitude practices. What are some of your favorites and the research associated with them?

Nataly Kogan
Yes. So, I think there are two parts of gratitude that I want to mention. There’s a gratitude practice for yourself. So, my favorite practice, which is also in the book, is what I call the morning gratitude lens. Very simple. In the morning, hopefully before social media has taken away your attention or your reading – your 17th news article of the day, which we know we all do – take a moment, think of three specific things you are grateful for and jot them down in some way.

And this is a practice that counters that negativity bias I just talked about. Really, really important to be specific. So, I work with a lot of leaders and teams, and I ask them, “Tell me something you’re grateful for,” and they say, “I’m grateful for my family. I’m grateful for my health.” That’s very general. Your brain doesn’t really care about general things like that, so be specific. Ask yourself, “Why? Why am I grateful for my family? Why am I grateful for my health?” Be really specific. So, that’s a way to practice gratitude for yourself.

And then a really, really important part of gratitude is to express your gratitude to others. To look at other people, your family, your friends, your colleagues, your boss, your customers, through what I call the lens of gratitude, and to actually share your gratitude with them by, again, being specific, by saying, “Hey, Pete, I just want you to know, I really appreciate your thoughtful questions in this interview.”

Again, when we are specific with our gratitude, it has this really powerful impact, and it’s a gift that gives to both people. So, when I shared my gratitude with you, I remind myself, “Wow, there’s this person in my life who supports me, who’s meaningful, that helps me,” and there’s so much benefit on the receiving end of gratitude.

I think we all know it feels really good. But in the work context, being on the receiving side of gratitude improves motivation, improves resilience. It actually helps you get through more challenges because, at our core as human beings, we need to know that what we do matters. And when someone expresses gratitude to us, that’s what it reminds us of. So, those, to me, are the two sides of gratitude that I encourage you to practice for yourself, and then expressing authentic specific gratitude to others.

Pete Mockaitis
I’m also curious, I was listening to a podcast from the Huberman Lab, Andrew Huberman. Love his stuff. And he was talking about gratitude practices with regard to some interesting research associated with hearing other people’s stories in which they were helped, and they expressed their gratitude and/or reflecting upon the times that you received gratitude, when someone was like, “Oh, Nataly, thank you so much. That was awesome. You changed everything for me.” And I thought that was kind of a different take and a different kind of vibe and flavor of gratitude. What do you think about those?

Nataly Kogan
Yeah, I love that you brought that up. There is so much research that shows that just witnessing someone sharing gratitude with another person – so it’s not at you, it’s about someone else – improves our wellbeing, boosts our mood, and that is because, at our core as human beings, we’re all connected, and our emotions are connected, our emotions are contagious. And so, a lot of research shows that witnessing or hearing someone talk about, expressing gratitude, actually both boost your own wellbeing and it’s contagious. It encourages you to share that gratitude with others.

And, actually, something I want to mention on that, because a lot of times I work with a lot of teams and companies, and I tell them about this practice that I want them to do this in meetings. So, in a meeting, express your gratitude to someone in the meeting and tell them why you’re grateful for them. And often I’ll get a question of like, “Well, isn’t that like, won’t the other people feel weird that I’m not like expressing gratitude to them? Won’t they feel bad?”

The opposite is true. It actually makes everyone feel good because what you’re communicating to them is, “I am a kind of person who practices gratitude, and I appreciate other people around me.” So, it doesn’t make people feel jealous or envious or annoyed. It actually helps for them to express their gratitude to others. So, sharing your gratitude publicly is always a good thing.

Pete Mockaitis
Very cool. Very cool. And you mentioned, and we may have already covered some, you’ve got three mindset shifts that help make happiness and emotional health reality for folks. What are those three shifts?

Nataly Kogan
So, these are my like…what do I call them? Kind of like principles, the core principles, and we’ve actually covered a bunch of them. So, the first is to think of…to recognize that your happiness and your emotional fitness is a skill. It’s not a prize you get at the end. So many of us, and I definitely did this in my life, so many of us live with this idea of like, “I’ll be happy when…”

So, for everyone listening, I’m sure you can relate, “I’ll be happy when I get this promotion,” or finish this project, or launch this thing, or lose weight, or gain weight, or move. And we think that something on the outside can actually give us that lasting happiness, and that can never happen. And there’s a biological reason for that, there’s nothing wrong with you.

The other thing to know about our brain is it’s very adaptable. We get used to things. And so, while you’re working towards that big promotion, your brain is really swimming in a lot of dopamine, it makes you feel good. When you get it, your brain is like, “Yes! Awesome! Got it! What’s next?” And so, “I’ll be happy when…” doesn’t work. Happiness is not a reward.

When you think of it as a skill, when you think of happiness and emotional fitness as a skill, something that you practice – we just talked a bunch of different ways to practice – that actually is what builds that. So, that’s a really important mindset shift. We talked about another one, which is life is full of challenges, and challenges will never go away. Challenge, change, uncertainty is always there, but struggle and your emotional experience of those is something you can improve. You can reduce struggle. So, that’s another core mindset shift which we’ve covered.

And one more, which is so essential, and that is that you don’t need to make any dramatic life changes to feel better to improve your wellbeing. Small shifts in how you treat yourself, in your relationship with your thoughts, in your relationship with other people, small shifts have huge impact when you practice them consistently.

Pete Mockaitis
All right. Thank you. Well, I’d love to hear then, we got a number of principles and tips and tactics. Can you bring it together in terms of a story of someone who had a pretty cool transformation of doing some of these things and turned things around to become all the more awesome at their jobs?

Nataly Kogan
Yeah. Well, so many examples come to mind, but I’ll use one example of a leader who’s a really amazing woman leader. I do Elevating Women Leaders leadership program for women every year. It’s always virtual. It’s a yearlong program. And when this woman leader came into the program, she’s very accomplished. She was running a huge brand but she was really exhausted, she was on the edge of burnout, and she admitted that she was not bringing her best or anywhere near her best to her work. And she didn’t really quite know what to do. She’s done kind of all the things that she could think of.

And by practicing, first and foremost, just becoming aware of her emotions and developing a relationship with herself that were supportive, so when she felt a difficult emotion, instead of stuffing it down, she actually acknowledged it and found ways to support herself by practicing gratitude. She began a daily gratitude practice on her own, and she began a weekly practice of gratitude with her team where everyone on the team would share a gratitude with other people.

It was an amazing transformation. She talked about how not only did she become, as a leader, better and started to thrive, but she said the entire culture of her team changed. They all began to work much more cohesively together. They were better, more effective. And it was a pretty incredible transformation when you think about these practices. They’re not complicated. But here was someone who went from being on the edge of burnout, not bringing her best, to changing herself in such a way that she encouraged her entire team to elevate their performance.

Pete Mockaitis
Alrighty. Well, Nataly, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Nataly Kogan
I think the only other thing I want to mention is everything I teach and everything that’s in my book, it comes from my personal lens. I teach things I’ve learned, and obviously I’m a total research geek. And I just want to leave listeners with kind of this reminder that really helped me after I was recovering from burnout, and it’s something I share with teams and leaders and people, and it’s that you can’t give what you don’t have.

We have an epidemic of burnout now going on, and there’s a lot of articles about how things are bad and we’re burning out, but you always have a choice. You always have a choice. There are always things within your control that you can change, and, as we’ve talked about, they don’t require any kind of Herculean life changes. But you can always find ways and practice skills to support yourself, to support your emotional fitness and wellbeing. And there are so many people who consider that selfish or they feel guilty taking care of their happiness or emotional fitness.

And so, I want to break through all that and, again, tell you that you can’t give what you don’t have. If you’re on empty, if you have no energy, if you’re exhausted, if you’re constantly beating yourself up, you cannot be awesome at your job, you cannot show up as a patient, thoughtful, clear leader, you cannot show up in the way that I know you want to, to people you care about. So, it’s probably something I say most often throughout the day, both to other people and to myself.

Pete Mockaitis
All right. Well, now, could you share with us a favorite quote, something you find inspiring?

Nataly Kogan
I’m going to share this quote which my teacher, who was my teacher as I was kind of healing from burnout and really going through a process of reinvention. She said to me, she said, “You’re a being, not a doing.” And, at the time, I had no idea what that meant, and I didn’t really care. I was very much to doing. I connected my worth entirely to my achievements for the day. But I find it one of the most inspiring things, and I do want our listeners to hear that.

I think there’s so much more that we can all contribute to the world and to our jobs if we value our being, our essence, our energy, ourselves, and not just connect that to our achievements.

Pete Mockaitis
All right. And could you share a favorite study or experiment or bit of research?

Nataly Kogan
Ooh, let’s see. Well, one of my favorite bits of research is…you’ve gone into my favorite area. I’m such a research geek. Okay, let me share one around the negativity bias, gratitude being important because I think it really lands it. So, they’ve done experiments where they have people wear headphones, and in one ear they have negative words coming in, and in the other ear they have positive words coming in.

And even if the positive words are louder and clearer, when they asked people what they recall, they recalled the negative words. Our brain is constantly on alert for anything negative. And I just love that study because it’s so literal that it brings it home this reality that our brain is looking at everything through this negativity lens, and we have to correct it.

Pete Mockaitis
Well, I’m a research geek as well. That’s so intriguing. And I’m wondering, hopefully, they rotated the headphones, the left and the right.

Nataly Kogan
They have done. And you can look into it. They did all kinds of things.

Pete Mockaitis
Alrighty. And a favorite book?

Nataly Kogan
I would have to say The Surrender Experiment by Michael Singer, which is probably the book I give to people more than my own books. And it’s an incredible story of this very promising economics PhD student who, one day, decides that he needs to figure out why there’s constant chatter in his brain, like we all have this voice in our head that’s constantly chattering, “You’re not good enough. You didn’t do it.” No, you’re just commenting on everything.

So, he quit and decided he was going to be a yogi and he was just going to be Zen and calm his mind. And it’s an amazing story of how that actually led him to run a $2-billion company we’ve all heard of, and an incredible journey of what happens when we practice acceptance, when we actually accept ourselves and the world as they are. So, I absolutely recommend that book.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Nataly Kogan
So, in terms of my favorite app, I love Todoist. For anyone who doesn’t use it, I love it. It’s a way I keep track of all my to-dos and projects. And I’m also an artist. You’re looking at some of my art behind me, so I love my iPad. It’s where I draw. It’s where I write things down. I think those are, for me, two tools. And I’m going to mention one that probably has nothing to do with work, but fresh air. I could not be awesome at my job if I did not go outside for a walk every day.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Nataly Kogan
Yeah, the thing that I hear back most often is this idea that I shared of you can’t give what you don’t have. And this is for senior leaders and junior employees, and men and women. I think we have this inner martyr that comes out and where we think we have to go last, and that’s the way to be a good leader, a good teammate, a good colleague. And so, when people have that breakthrough, this understanding of in order to give, in whatever way you want to give, I have to actually fuel myself. So, you can’t give what you don’t have.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Nataly Kogan
Very easy. Go to NatalyKogan.com. And I’m very easy to find there. I’m on all the social media but NatalyKogan.com is the hub.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Nataly Kogan
Well, my call to action is twofold. I actually love giving homework, so I love an opportunity to give homework. I always give homework at the end of my talks and keynotes. So, my homework is twofold. Take one thing that you heard me talk about and make it a practice for the next five days. There’s no magic, by the way, about five days, just like there’s no magic about 21 days. It takes much longer to create a habit. But five days is a really good amount of time to do something, and then check in with yourself and then see if it’s made a difference.

So, take one thing you heard and do it for the next five days. Make that commitment to yourself. And the second part of your homework is, share your gratitude with someone today. It can be someone at work, it can be someone outside of work, but tell someone why you appreciate them. By the way, you never have to use the word gratitude if you don’t want to. You can say, “You’re awesome because…” Tell someone why you’re grateful for them today, and the impact of that will be so clear to you, hopefully you’ll keep at it.

Pete Mockaitis
Well, Nataly, thanks so much for this. And I wish you much awesomeness in the weeks ahead.

Nataly Kogan
Thank you. This was an awesome interview. Thanks for having me.

735: Cultivating the Mindset of Motivated and Successful People with Jim Cathcart

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Legendary speaker Jim Cathcart shares powerful wisdom for overcoming the self-limiting beliefs that keep us from thriving in work and life.

You’ll Learn:

  1. The simple secret to motivating yourself and others
  2. A powerful phrase to motivate you to be your best
  3. The four steps to breaking bad habits

About Jim

Jim Cathcart, CSP, CPAE is a person who has achieved every major milestone in professional speaking: President of the National Speakers Association, Speakers Hall of Fame, 22 published books, 3,300 highly paid speeches worldwide, speeches in China, South America, Europe, and in every one of the 50 US states. He received the Golden Gavel Award from Toastmasters International which was also presented to Tony Robbins, Zig Ziglar,, Earl Nightingale and Walter Cronkite. He received The Cavett Award from the National Speakers Association, and more.

Jim is also a guitarist and singer/songwriter who performs often in clubs, at conventions and special events. A fitness enthusiast who has logged over 10,000 miles of running mountain trails after age 60, and a lifetime member of the American Motorcyclist Association. A newscaster once said, “Jim Cathcart is what ‘Fonzie’ from Happy Days would have been if he had gone to business school.” To that end, in September of 2021 Jim received an honorary business degree from High Point University in North Carolina.

Resources Mentioned

Jim Cathcart Interview Transcript

Pete Mockaitis
Jim, welcome to How to be Awesome at Your Job.

Jim Cathcart
Hey, it’s a great place to be. Thank you for inviting me.

Pete Mockaitis
Well, it’s so fun to be chatting with you. I was reading you when I was a teenager, and here we are talking. That’s wild.

Jim Cathcart
It is.

Pete Mockaitis
So, I’d love to get your take, having lived through, boy, with some of the greats, a great yourself, when it comes in the speaking biz as well as hobnobbing with other just sort of legends, rock stars, Zig Ziglar, Tony Robbins.

Jim Cathcart
Yeah. I grew up in the human potential movement. If you look at the 1960s, ‘70s, ‘80s, that was known as the human potential movement because it was the first time that society in the US got really interested in self-development and success, motivation, and that whole general field. And the primary players were Napoleon Hill and Norman Vincent Peale and Dale Carnegie, and then Earl Nightingale and on and on.

And then Denis Waitley and I came along about the same time, and then Zig Ziglar was just before us, and along with us, for that matter, and Og Mandino and W. Clement Stone. And then Tony Robbins came later and Brian Tracy and Les Brown, so it’s been a heck of a ride. And I know all those folks. I mean, I didn’t know Napoleon Hill, but all the rest that I’d mentioned, I’ve known them all and worked with most of them.

Pete Mockaitis
Well, tell us, any funny anecdotes or stories or surprise tidbits that you think listeners might get a kick out of if they’re familiar with some of these legends?

Jim Cathcart
Yeah. In 1976, in November of ’76, I was at the Oral Roberts University big arena, and it’s called the Mabee Center. And there were 11,700 attendees at the positive thinking rally, and the speakers were Paul Harvey, Dr. Robert Schuller of the Crystal Cathedral, Earl Nightingale, Art Linkletter, Zig Ziglar, Cavett Robert, the founder of the National Speakers Association. And the emcee was Don Hutson out of Memphis. And Don and I had met through a training organization and he invited me backstage to meet my hero Earl Nightingale.

So, I went backstage and shook Earl’s hand and had the appropriate goosebumps and loss of breath and everything that would go with being star struck. And then, Don and I walked out, and we were standing behind the big stage, looking out at the sea of bodies up in the stands, and Don said, “Jim,” he called me JC. He said, “JC, we’ve got this.”

I said this, “What do you mean we’ve got this?” He said, “All these speakers on this program, they’re 20 or 30 years older than us. We’re next,” and he was right. And he went on to become president of the National Speakers Association. So did I. We were both inducted into the Professional Speakers Hall of Fame, Sales and Marketing Hall of Fame. I’ve written 22 books, he’s written a big handful of New York Times bestsellers himself, and I was just collaborating with him yesterday on a new business deal.

Pete Mockaitis
That’s cool. That’s cool.

Jim Cathcart
And all the others are gone now. Yeah.

Pete Mockaitis
Right. Well, our respects to them. And thank you and congratulations for your success and contributions to the field. We’ve got a whole boatload of things we could talk about. My producers found you specifically to talk about motivation and The Power Minute: Your Motivation Handbook for Activating Your Dreams & Transforming Your Life. So, that sounds awesome. Tell us, what’s the big idea behind this book?

Jim Cathcart
Well, first up, motivation needs to be understood as motive and action. Motive, action. Motivation. It’s easy to remember. So, if you think, “I’m not motivated to do something,” well, if you haven’t acted on your motive, then you’re right, you’re not motivated to do it. You might have a motive, but until you take action, it’s just a dream, a wish, or an impulse, or a preference.

So, how do you motivate somebody? Well, you do not bring motives to them. You find motives in them. So, if I put a gun to your head and asked you to give me all your money, if you don’t want to continue to live, you probably won’t give me your money, you’ll just say, “Take your best shot,” right? So, you got to have the motive for me to be able to stimulate it and get the results I want.

So, if I put a gun to somebody’s head and they don’t care if they live or die, then that’s not going to work. I got to find another way to appeal to them. If I offer somebody a vacation in Acapulco and they’re not interested in international travel, it may have been a great reward for somebody but not for them so they’re not motivated. So, if I can learn to read people day-to-day and listen more acutely to what people say and what they express interest in, I can identify their motives because people will teach you how to motivate if you’ll just listen. And so, then I know how to appeal to you.

So, it might be it’s like in couple’s therapy, they talk about love languages. Some people feel really loved when you’re listening intently just to them. Some people don’t think that much of that one. They feel really loved when you give them a thoughtful little gift. Some people feel really loved when you mention them to other people and brag about them, and there are a lot of other ways.

 

Same thing is true for motivation. Some people are motivated by things, some people are motivated by experiences, some are motivated by interactions and relationships, and so forth. So, there are lots of ways to motivate someone. That’s why I wrote The Power Minute, which is your self-motivation handbook. And The Power Minute is 336 one-minute ideas for how to motivate yourself or others.

Now, how do I know they’re one minute? Because I originally wrote them as one-minute radio clips, and so they have to be timed exactly to that and the script was that tight. And so, I put them all together, and I said, “This would make a pretty good book but it needs some more work.” So, I worked on it and had 365, and out of 365, about 30 of them were pretty lame and obvious, so I eliminated those and kept 336, and that became the book. And I was writing the book as if I was teaching my grandchildren how to look at life and live a fulfilling and rewarding life.

Pete Mockaitis
Well, I love it. So, share with us, I like how you could cut 29 and don’t allow yourself to put out inferior content just to hit a sweet 365 number, which should be tempting for many of us. So, tell us, because I’m thinking now about the 80/20 Principle and how 20% of them could have 80% of the juice, and maybe 4% of them, even 64% of the juice, fractal style. So, can I put you on the spot to give me your top, we’ll say, five.

Jim Cathcart
Let me give you one that summarizes the whole book and most of my philosophy in life, “Become a magnet, not merely an arrow.” In other words, cultivate in yourself the qualities of the person who would live the life you want to live, get the rewards you want to get, have the experiences and the relationships you want to have. Be the kind of person the people you admire would love to hang with, and those people will be more attracted to you. Be a magnet for what you want.

Pete Mockaitis
So, that’s the magnet. And what’s an arrow by contrast?

Jim Cathcart
Well, an arrow goes outward from you toward a target. So, that’s when you work diligently to achieve a goal. That’s fine. You find the goal, you identify the steps, you do the discipline day-to-day until you get there – that’s an arrow. But a magnet develops the qualities that make them the sort of person that others want to do business with, that others want to hang around with, that others would seek out the advice of.

When I joined the National Speakers Association in my 30s in 1976, I was right at 30 years old. That makes me 75 today, by the way, save people the math because some of them are doing it in their heads. So, 30 years old, I joined the National Speaker Association. That’s, at that time, only a few hundred members but they were my heroes, the big names, the big-deal people in the world of human development, and I had none of the credentials that I have today, and I didn’t have much career experience either.

So, I decided to be the most generous, the most grateful, the most helpful, the most flexible, the most willing supporter and encourager that they could find. I went to the convention, offered to move chairs, put out signs, greet people, take tickets, do whatever was necessary, drive someone to the airport, if necessary, although I didn’t have a car at the time, that kind of thing. And I was included into the conversations with the big guns as if I was an equal.

And when they would ask about me, I’d give them a very brief answer, and then I asked about them because I didn’t want them learning about me. I wanted me to learn about them so I could become, someday, one of them.

Pete Mockaitis
Lovely. That’s cool. And so then, that magnet principle is fantastic when it comes to people in terms of, “Yeah, this Jim guy, I like him. I like the way he works it. I like the way he’s helpful. I like being around him. I like the way I feel in his presence, so fantastic.” I guess I’m also wondering…

Jim Cathcart
Oh, I got a quote for you.

Pete Mockaitis
We’ll take it.

Jim Cathcart
This is from the first president of the National Speakers Association, Bill Gove. He, in a speech, one time, said, “The greatest compliment I’ve ever heard in my life is this, ‘I like me better when I’m with you.’”

Pete Mockaitis
Yeah, that is nice.

Jim Cathcart
Ain’t that a great example?

Pete Mockaitis
I had a friend who once told me, “Pete, you make people love themselves,” which was among my all-time faves, and that memory there. So, yeah, that’s cool. And so then, that magnet principle is fantastic for people-y goals in terms of you want…I’m thinking about sort of like a career in leadership and folks want you in the room, and to be present, and to trust you with some responsibilities and things. I’m curious about goals that are less people-y. Let’s talk about maybe fitness or sort of powering through a bunch of stuff you don’t feel like powering through. What are some of your favorite principles there?

Jim Cathcart
I can definitely address those. Well, in 1975, I weighed 200 pounds on a 5’9” frame that should be 150. Fifty-two excess pounds at the time, and I had never been fit, never been an athlete, and I wanted to be, and I had set some big goals for my life and my career, and I’ve looked at my life totally, wholistically – mental, physical, family, social, spiritual, career, financial, emotional – and I knew that I had to grow in each of those areas, and that’s eight areas, and many of those areas needed work, and one of those was fitness and health.

And so, I’d quit smoking a couple of years before and I’d gained a little weight, and I decided it’s time to make a change so I’m going to lose weight. Well, I knew I could diet successfully. I’d done that half a dozen times but I always gained it back in the next year or two. So, I decided I’m going to become a slender person. And people that knew me said, “What’s the difference?” I said, “Slender people never have to go on diets.” They said, “Well, yeah, some people are lucky.” “No, no, no, no, no. Slender is not luck. Slender may have something to do with your metabolism but you can also live a slender life by choice.”

So, I re-thought the way I lived my day-to-day life, the kind of food that I kept in the refrigerator, the kind of drinks that I used for refreshment, the places I went and the way I participated. For example, I had never considered water to be a real drink. I thought it was the default if nothing else was available. And I’d never had coffee or tea without sugar in it. And in coffee’s instance, I had cream as well as sugar, so it was basically a mocha milkshake.

And I decided I’m going to learn to like black coffee and I’m going to stop drinking sugared soda, Cokes and things, and instead of substituting it with diet soda, I’m going to learn to enjoy water. And I did, and that was 1976. By the way, I lost 52 pounds over about a three-month period, became fit – and I’ll tell you about that part of it in a second – and have been slender ever since. So, my waist is 30 inches, and I’m 75 years old, and it’s been pretty close to 30 inches for the last 40 plus years.

And I enjoy water. In fact, sometimes when we go out to dinner, I’ll just have water with the meal – no ice, thank you – and I’m perfectly content with that. And when I drink coffee, it’s always black coffee, but, at first, I didn’t like just water and I didn’t like black coffee. So, I re-trained my own taste buds and my own preferences, and I went on, at first, what I called a FABS diet. I made it up.

No fats, meaning animal fats, no alcohol, no bread, meaning white flour, and no second helpings. F-A-B-S. Second helpings are exactly twice as fattening as first helpings. I’ve noticed that. And I was always saying to my wife, “You’re not going to waste that, are you?” If she didn’t finish something on her plate, I would W-A-I-S-T waist it by putting it in my body.

Pete Mockaitis
Okay. Zing.

Jim Cathcart
See, all food goes to waste. It either goes into the trash or it goes around your middle.

Pete Mockaitis
That’s right.

Jim Cathcart
So, you have to choose which one do you prefer, and people say, “Well, it’s just wrong. It’s sinful to throw away food that’s still good.” Well, then put it in the fridge and eat it later or wait till it molds and then throw it away, but don’t store it around your middle. It takes too long to get rid of it.

Pete Mockaitis
Okay. Well, thank you. So, with that example then, we’re still applying that magnet principle except it’s not so much the people that are drawn to us but the results, and it still comes from the work of reshaping your core, like identity perspective, you are a slender person, and by being that, “How does a slender person think and operate and behave?” and there you go.

Jim Cathcart
Exactly. And that was the big thing because your mindset leads to your actions, your actions become your habits, your habits are your reputation, because a reputation is simply observed habit patterns. And your reputation determines which relationship doors open to you and which ones close. And the relationships you’re able to form determine the size of a future you’re capable of because nobody does it alone.

Pete Mockaitis
That’s right. That’s right. And if there are any skeptics in the audience, like, “Oh, that’s the motivation-y stuff,” I’ve been quite impressed with the work of psychologist Albert Bandura talking about self-efficacy, which is that these linkages are, in fact, pretty robustly evidenced in research that it’s not rah-rah.

Jim Cathcart
Oh, yeah, there is a lot of proof. The way a person thinks determines the actions they will choose. If they think they are unworthy and unlikable, then they will build up defenses and look for ways to game a system. If they think they are worthy and able to be valuable to other people, they will look for opportunities, and they will reach out.

If they feel they cannot recover from a failure, then they will do everything to mask themselves and their performance so that no one notices their failures. If they feel they can bounce back from a failure, the failure is not a scar or a permanent stain, it’s simply action that didn’t pay off the way you wanted. If they feel they can bounce back, then they will stay in the game and keep trying other things. They’ll be open to new ideas. So, mindset leads to actions, and actions repeated become patterns, which are habits.

Pete Mockaitis
Well, so, Jim, then, let’s go right to the core there. So, if you do have a belief or a mindset that isn’t leading you down the actions/habits pathway onto results that you’re looking for, like if you think…

Jim Cathcart
Yeah, leading you downhill instead of uphill because you got the same chain uphill and downhill. It’s what I call a causation chain. And so, it’s mindset, actions, habits, reputation, relationships, future. And if you go down the stairs instead of up the stairs, then it’s mindset, limited actions or wrong actions, bad habits, bad reputation, no relationships, small future or dim and dismal future.

Pete Mockaitis
Yeah. So, let’s say, if we do find ourselves, like we notice in ourselves a belief or a mindset that is pointing us in a downhill direction, and maybe we think, “I’m just fat,” or, “I am a loser,” or, “I’m too shy. I’ll never be able to run the big thing.” So, whatever limiting or unpleasant or downward-pointing mindset, belief, we have – and sometimes I think they are very conscious and front of mind for us, and other times are kind of buried, a little bit under the surface…

 

Jim Cathcart
And, also, we’ve been listening to people tell us things about ourselves, and many people just say, “Okay, that’s a fact because so and so said so.” That’s not true. That’s their opinion, their point of view based on the limited experience they’ve had with you. Like, if your parents tell you you’re a loser, that you’re never going to be a competitor, or that you’re not good at math, or you’re whatever, name your category. If you’ve been labeled or blamed as not being worthy in that category, and you accept that, then that’s your life. Sucks to be you. Sorry.

But if you say, “Well, man, that hurts and I don’t like that. How do I get past that?” The way to get past that is a different mindset, a different point of view, a different way of thinking about yourself, your world, your relationships, your potential, and other people, about life in general. I recognized, growing up in a working-class household where dad was a telephone repairman and mom was a homemaker, and we had my invalid grandfather in the front bedroom, who spent seven years in a hospital bed, never spoke or moved from the bed because of a stroke.

We had a loving household. But I wasn’t encouraged to think big. No one said, “Boy, Jim, you’ve really got potential. Man, if you apply yourself, you could do anything you want.” Nobody said that to me.

So, one day, I heard Earl Nightingale on the radio, Earl was a dean of personal motivation in the ‘60s, ‘70s, ‘80s, and he said, “If you will spend one hour extra each day studying your chosen field, in five years or less, you’ll be a national expert in that field. And in seven years, with an hour of focused attention extra on that each day, probably one of the world’s leading authorities in that field.” And I thought, “Wow, that’s 1,250 hours if you figure the minimal approach to five years, 1,250 hours on one subject beyond the job, yeah, even I could do that.”

And then I didn’t know what I wanted to do for a living because I was working as a government clerk for the housing authority, and then it hit me a few weeks later, “I want to do what he’s doing but I don’t know what that means.” And so, I started studying human development, applied behavioral science, psychology, things like that, fanatically. I’m talking 12, 15, 20, 30 hours a week listening to recordings, reading books, going to the few seminars that existed back then, just getting around anybody that knew what they were talking about in those fields, and my world transformed.

And I bought a whole series of recordings from Earl Nightingale and listened to them fanatically every day to reprogram my own mind over time to seeing the world in a much more positive and intelligent way.

Pete Mockaitis
That’s cool. That’s cool. And I completely buy that incidentally in terms of the hours because I think some people would say, “Oh, Malcolm Gladwell, 10,000 hours, whatever,” and that’s a bit of a different phenomenon, like violin practice versus knowledge in a domain because I’ve heard it said that if you read the top five books in your field, you’re beyond, like 90 plus percent of folks.

Jim Cathcart
You’re in the top 3% already, yeah.

Pete Mockaitis
So, that’s just five books, which might be like 15 of your hours, clock it under a month. So, I totally buy that. So, hey, good on you, How to be Awesome at Your Job listeners. You’re going places. Well, that’s one pathway to answer the question. If you find yourself with a mindset that’s not doing the trick for you, one path is to just dig, dig, dig deep into learning about a thing.

And so, are there other pathways you’d recommend in terms of, let’s say, “I think I’m just shy and I’ll never really be able to have a commanding presence in a room because that’s just not my gifting. I’m kind of behind the scenes, operational person, and that’s fine. We need all sorts.” What do we do with that?

Jim Cathcart
Yeah, let’s drill down. Let’s drill down to the underlying assumption. I found that there are two primary mindsets in the world that tend to easily separate the vast majority of subjects into this school and that school of thought. And the underlying mindset is there is a loving Creator, whether you call it a universal intelligence, or God, or Mother Nature, or whatever it is. There is a loving Creator in our lives. We’re meant to be. That’s one mindset or worldview.

The other one is, “No, there’s not. And once you’re dead, it’s over.” Okay. So, let’s take one of those assumptions and start organizing all the input that comes into a person’s life based on that underlying assumption. The assumption is, “There’s not one. This is it. And when it’s over, it’s over.” Okay. “It’s everyone for themselves. Get what you can while you can. And anything you can get away with, cool. Just do it because…” The other side says, “No, you should be nice to people because that’s what works best.” “Okay, if it works best. If it doesn’t work best, to heck with them. This is your only shot. Go for it.” so, that’s one mindset.

The other mindset is there is a reason for humans to be alive. We are so profoundly different from all other lifeforms that this must be somehow meant to be. And if that’s the case, then we’re not the sheep of an angry god that wants us to submit, because how shallow would that be for something as powerful as a god to just want servants and just wants submission? You follow that through to the thoughtful end of it, and it just doesn’t make sense.

So, if there is a source of creation, a source of life, and that source of life meant for us to exist, then what is sin? Sin would be not living well, fully, in the ways that you’re designed to live. In other words, there are thousands, if not millions, of contributions you could make to the world to make it a better place, a happier place, a more loving place, a safer place, etc. And if you don’t do those things you are capable of doing, or learning how to do, then you deny your creation, you say, “No, I was a mistake. I’m a factory second. Just let me get out of the way. I’ll die soon. Don’t worry about it.”

Or, you can say, “If I’m meant to exist, and I can do a great deal of good, it would be a sin, not in a Biblical sense, but in a cosmic or philosophical sense, for me not to do the good I could do. If somebody needs to be pulled out of quicksand and I’m walking by and I’ve got a rope, and I don’t do it, I can take partial blame for their death because I didn’t do the good I was capable of doing at a time when I could’ve done it.”

So, I think there is a reason for people to exist. I think that the essence of life is living fully, that that’s our job, our assignment, and that that means physically, mentally, spiritually, interpersonally, etc., and that we should live the most abundant life we’re capable of. They’ll, “Yeah, but I’m not good at math.” Yet. See, that’s the word that all these people leave out.

Sudoku, just play around with friends or go to Mathnasium where my grandson teaches, and learn to be better at math, “Yeah, but I just don’t like people.” No, you don’t like you and you’re afraid of getting around other people because you don’t think they’ll like you either. Well, true. Or, “I don’t know. I don’t think I’ve got the bandwidth to do smart things.” Do you know how to avoid pain? “Yeah.” Do you know how to eliminate danger, like if a kid is running into traffic, you stop them or you stop the traffic? “Yeah.” It looks to me like you’re a useful being. Go forth and multiply.

Pete Mockaitis
Well, so that’s fascinating and deep and profound in terms of like zeroing in on a singular belief and you brought it to a Creator. And I guess, I don’t know, we could debate whether this is one belief.

Jim Cathcart
Yeah, the danger here is when you say the word Creator, people say, “Oh, God, church, Bible, strict, rules, judgment, shame.” And you think, “What? Where the heck did that come from? I never brought up any of that stuff,” but they go, [makes noise] right down into that deep dark hole, and that’s not what it’s about at all. Not at all.

There is a life source. Everybody would pretty much have to agree that there’s a source that causes life.

Pete Mockaitis
Right. And I guess when you bring about the life source, I guess I’m thinking the notion of responsibility is what hits me in that it’s like either you feel, you believe you are responsible to become all you can be, to contribute all you can, or you think it’s more of a hedonistic do-whatever eat-drink-and-be-merry-for-tomorrow-we-die kind of a vibe.

Jim Cathcart
Yeah. Well, one of those goes outward and the other one comes inward. See, the outward is the service and the doing, and the other one is the receiving, yeah.

Pete Mockaitis
Right. And I guess I’m thinking it’s conceivably possible that you might not have a unique view…you can have a different view of the Creator but also feel the responsibility. But, regardless, I hear what you’re saying in terms of we’ve got…that is a foundational mindset pathway differentiator right there. And so, if we are on the…

Jim Cathcart
And it has a profound domino effect once that shift is made.

Pete Mockaitis
So, if we are on the responsible stewardship contribution pathway, and then we have more of a minor mindset difference, like, “Oh, I’m just shy and I’m not going to be able to do whatever,” it’s like you gave us one master key, which is throwing a yet in there. It’s like, “At the moment, that is the case. However, that is not fixed and we have the opportunity,” Carol Dweck’s growth mindset action, “to grow and flourish.”

Jim Cathcart
Yeah, things are learnable.

Pete Mockaitis
And so, that’s one master key. Any other perspectives there? You find yourself with a troubling mindset and you want to shift gears and directions, what can we do?

Jim Cathcart
If you feel that life is unfair, that, somehow, you’re a factory reject, you were the bad product coming off the assembly line and there’s not much hope for you, then your life is going to be defensive. Your life is going to be sad, of course, and scary but you’re going to take that assumption and reinforce it daily with actions that kind of build on that belief. So, how do you interrupt that belief? It’s not just the other. How do you interrupt that belief? Because any pattern that’s not working needs to be interrupted. And if you don’t interrupt the pattern, you get more of it.

So, if I’ve got a pattern of eating too many sweets, let me look at that pattern. Where do I keep the sweets? “It’s all around the house.” Why? “Because I like to eat them.” Okay, do you like the result of eating them? “No.” Okay, could you restrict them to one place in the house and eat fewer? “Yeah, if I didn’t have them on the coffee table and the kitchen counter and the other places, I probably wouldn’t impulse-eat as often. So, yeah, if I put them on the cabinet, always had to go in there and never put them out on the table, then I would probably eat fewer sweets.” Okay, what if you didn’t even put them in the house? What if they were in the garage, in a cabinet?

Pete Mockaitis
There you go.

Jim Cathcart
“Well, that’s just silly.” No, it’s not. This is simply a self-management technique. I came up with a little formula I call MADE, and I say it’s your mindset and your lifestyle must be made. And it’s going to be made by someone else or by you, so why not take charge of it? So, M mental picture. What do you focus your attention on? How do you envision your future? How do you talk about your future and so forth?

A, affirmation. That’s the words you use, the actions you take, that reinforce one mental picture or another. So, if I say, “I’m not very coordinated physically. I don’t learn new skills quickly.” Okay, I get that. Every time you say that, you strengthen that belief. Every single time you say it, you strengthen the belief in it. And every time you strengthen that belief, you increase the likelihood of undesirable actions.

So, mental picture, affirmation. The D in MADE is daily successes, and that means doing little tiny things every single day that leads in the direction you want instead of the direction you want to avoid. And the E stands for environmental influences. So, it could be something as simple as having a motivational slogan on your wall, or a photo of your dearest child or grandchild in front of you on your desk, or a reminder, or a saying, or something – environmental influences. Also, the people you hang with are environmental influences. The places you go are environmental influences.

So, I thought I was naturally inclined to be a fat guy. I spoke that way and I acted that way. So, I had to change my mental picture, and say, “I commit here today to become a slender person,” and then I had to notice my language and interrupt the pattern of talking myself down, and say, “I’m becoming slender.” Someone said, “Jim, you’re fat,” “Yeah, but I’m becoming slender.” And so, I adjusted my language and I talked in terms of what I wanted and intended, not what I feared or hated.

And then daily successes, I found that I couldn’t get myself, at first, to exercise on a regular basis, so I made an absurd commitment that turned the trick. I committed, and I don’t mean I decided to do this on a superficial level. I committed to putting on my running shoes and walking to the curb every day, 365 days a year, no matter what the weather, no matter what the agenda. And you’d think, “Well, that’s just stupid. It’s so trivial.” No, that was the first olive out of the bottle. That was the first lick on the ketchup bottle that got it to start flowing.

By walking to the curb with running shoes on, every day I had to make a second decision, “Do I go for a walk or a run, or do I go back in the house and eat ice cream?” And some days, I went back in the house and I ate ice cream, but most days I said, “Well, I’m going to the corner. Well, I can go to the next mailbox. I could make it to that tree before I stop.” And before long, I was running five miles a day easily, and the weight just dripped off of me because I was still on the FABS diet regimen, and I was learning to like water and black coffee. And I dropped 52 pounds, I got in great physical shape, and people started talking about me as an athlete.

I remember the first time a guy said, “He’s skinny like Jim,” and I thought, “Oh, my gosh, I am thin. I’m skinny. Wow! Thank you.” And that was 40 years ago.

Pete Mockaitis
Very cool.

Jim Cathcart
Forty plus, as a matter of fact.

Pete Mockaitis
Very cool. Kudos. Kudos.

Jim Cathcart
Thank you.

Pete Mockaitis
Well, Jim, this has been a lot of fun. I want to make sure we get to hear some of your favorite things. Can you share with us a favorite quote, something you find inspiring?

Jim Cathcart
A favorite passage from the Bible – I’m Christian – is John 10:10, but you don’t have to take this in a Biblical sense. You can take it in a philosophical sense. John 10:10 is where Jesus is quoted as saying, “I’ve come that they would have life, and have it more abundantly.” Well, I embrace that as my life purpose. I want my life to help others live more abundantly, live more fully, more meaningfully, more satisfying, because they got ideas that I was sharing. So, that’s my purpose.

The greatest quote I can recall right off the top of my head is from Zig Ziglar. Zig said, “You can get everything you want in life if you help enough other people get what they want.” And ain’t that the truth, right?

Pete Mockaitis
That’s good. And could you also share with us a favorite book?

Jim Cathcart
I’ve got two and they’re very similar in nature. One is The Greatest Salesman in the World by Og Mandino, which stood for Augustine, and that was his nickname, Og Mandino. And Og was a friend of mine, he sold tens of millions of books. And The Greatest Salesman in the World is not just for salespeople, it’s for anybody, but it’s an inspiring book set in ancient times with people, nomads wandering across the desert and all that sort of thing. And it’s about a young camel boy that ended up becoming fabulously successful. So, The Greatest Salesman in the World.

And then another one that’s similar in nature but much more contemporary, and that’s by Giovanni Livera, and the book is called Live A Thousand Years. And it’s like a Disney movie when you read the book but it’s all about goal-setting and self-awareness and healthy relationships and living a meaningful life. And it’s just so well-written. So there’s two.

Pete Mockaitis
Beautiful. And if folks want to learn more or get in touch, where would you point them?

Jim Cathcart
Well, I’ll point them to my name, Jim Cathcart. If you do a Google search on that, you’ll end up with like 300,000 links. And I’m Jim Cathcart on YouTube, on Instagram, on Facebook, on LinkedIn – Cathcart Institute on LinkedIn also – Vimeo. Man, I’m out there. The only thing you won’t find me on is Twitter. I canceled that account. I got frustrated with Twitter. But Cathcart.com is my website, and I’m pretty much omnipresent.

Pete Mockaitis
Alrighty. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jim Cathcart
Well, I would just challenge them to take some of the ideas we’ve been talking about and start applying them in writing, keeping a record, dating your written record, right now, for the next 30 days or the next however long you can get yourself to do it. Just start applying some of these ideas and notice the payoffs that you get. And if you need my help, come join me.

In February, I’m going to Nashville. I’m going a program called Going Pro. In June, I’m going to Machu Picchu, Peru and doing a program on knowing yourself and understanding all the things that make you who you are based on my book The Acorn Principle. So, come with me and let’s see how much more successful you could be.

Pete Mockaitis
Alrighty. Jim, this has been fun. Thanks so much for taking the time and keep on rocking.

Jim Cathcart
It’s a joy for me. Thank you. And go to GuitarMusicLive.com and listen to and watch some of my videos where I’m playing and singing. I’ve got 19 songs on there, and I don’t know how many videos, but it’s all free. Just go there and enjoy yourself.

Pete Mockaitis
Oh, sure. Thank you.