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1114: How to Achieve Authentic Thriving with Jon Rosemberg

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Jon Rosemberg discusses how to break free from limiting beliefs and reclaim control over your life.

You’ll Learn

  1. The difference between succeeding and thriving
  2. How to shift out of survival mode with A.I.R.
  3. How to spot and challenge limiting beliefs

About Jon

With over two decades coaching Fortune 500 executives and global teams through deep transformations, Jon Rosemberg has learned firsthand that growth begins when we courageously reclaim our agency. His personal journey, forged by immigration, loss, and career reinvention, inspires him to blend hard-won business insight with cutting-edge research to guide others toward greater meaning. Driven by his belief in human potential, Jon co-founded Anther, a firm dedicated to transforming uncertainty into possibility. He previously led high-impact initiatives at Walmart, Procter & Gamble, Indigo, and GoBolt.

Jon holds an MBA from Cornell University and a Master of Applied Positive Psychology from the University of Pennsylvania, where he serves as an assistant instructor. Originally from Caracas, Venezuela, he now lives in Toronto with his wife, Adriana, and their two sons.

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Jon Rosemberg Transcript

Pete Mockaitis
Jon, welcome!

Jon Rosemberg
Hi, Pete, it’s good to be here.

Pete Mockaitis

Well, I’m excited to talk about thriving. You got a whole guide to thriving, so let’s discuss that exactly. But first, could you maybe contrast? You talk about thriving versus survival mode. Could you paint a little bit of a picture of what each feels like in practice?

Jon Rosemberg
For sure. And, Pete, have you ever felt like you’re in survival mode?

Pete Mockaitis
I think the answer is yes.

Jon Rosemberg
Yes. And what does that feel like?

Pete Mockaitis
Well, it’s not pleasant, you know? It’s sort of like I’m just trying to get through the day, and the responsibilities, and the stuff, and the calendar, and the to-do list. It’s a little bit harried, hurried, rushed, stressed, maybe elevated heart rate and more.

Jon Rosemberg
That’s a beautiful definition of survival mode. And what I especially loved about your definition was that initial exhale, the “Ahh!” So, yes, that is survival mode. And survival mode, evolutionarily speaking, is a highly adaptive mode to be in.

A few thousand years ago, if you were in the savannah and you heard, you know, like a rustle in the bushes, going into survival mode was really helpful because it allows us to focus all of our energy on what we need to do to survive. And it can be really, really helpful.

However, today, most of the challenges and threats that we face are not physical, they are psychological. So, survival mode sometimes gets triggered in moments that may not necessarily be the most helpful.

Pete Mockaitis
Understood. And that picture is nice. I just recently saw a Kurzgesagt video, they have these amazing animations, all about stress and it painted that very picture in terms of, you know, a beast in the wilderness and what that’s like. And so, I’ve heard that kind of a storyline, if you will, before about, “Oh, in the ancient times, this is very helpful, and now it’s almost counterproductive for us.”

But I’m wondering, you know, we feel what we feel. Jon, to what extent do we even have control over that? I mean, stuff happens. Emotions, reactions naturally flow from those things. So, to what extent can we have mastery versus we are a victim of these circumstances?

Jon Rosemberg
I love that question because it goes exactly to the heart of the book. The capacity to make intentional choices, which I call in the book agency, that realization that even in the most-dire of circumstances, we still have a choice, is the foundation for going from survival mode to thriving.

What is thriving? Most people think that thriving equals success. So, I’m going to say this very clearly. Thriving is not success. How do we measure success? We measure it with money, power, and reputation. These are three things that if you see somebody who’s got a lot of them, you say this is a successful person, right?

Thriving, on the other hand, it’s about agency, so the capacity to make intentional choices. It’s about belonging, i.e., being able to connect, to have meaningful social connections with other people. And it’s about meaning. It’s about seeing something in life that gives you a sense that your life matters, and that the people around you matter, and the way you navigate this world matters. So, it’s slightly different.

Now, I want to be very clear. I’m not arguing against success, because I think success is very helpful and very useful. And, by the way, I want success just as much as the next guy. What I’m suggesting here is that, maybe there’s a bit more of a balance that we can have between what success is and what thriving is. And that, in that balance, in that nuance, there may be a lot of well-being for all of us.

Pete Mockaitis
Okay. Well, that sounds pleasant. Could you perhaps share some studies, research, or case studies associated with folks who made the leap from frequently being in a survival mode to doing the thrive thing regularly?

Jon Rosemberg
So, last year, there was a study published at Oxford that studied, I think it was 1,200 companies. And what they wanted to understand was the correlation between the well-being of employees, i.e., thriving, and stock market performance, the value of the company. And what they discovered is that the top 100 companies that had the highest levels of well-being outperformed the S&P 500 by 11% on average.

That’s a really compelling business case for anybody to say, “My business is going to outperform the S&P because, partly, it’s one of the variables,” and I’m implying causality now. This is just a correlational study, but I think it’s still a very compelling data point.

Pete Mockaitis
Certainly, I could see you might argue it both ways, “Well, yeah, well, it’s easy for them because they have so much ample cash flow and appreciation, etc. They can afford to invest in their employees.” But I suppose it is also the case that there are large flourishing companies that are big in revenue and profit, and yet are low on thriving, and could see all the more goodness with more thriving. Can you paint a chain for how more thriving means more profit?

Jon Rosemberg
Exactly. Well, what we know is that when we’re thriving, we can lean into our agency. So, this capacity to make intentional choices. And thriving usually means that we’re in this space where we’re calm and we can think more clearly. And that drives innovation. And we know that innovation is a great way to create value.

It also drives better social connection and stronger social connection. And it’s interesting because, Pete, if there was a medicine out there that increased your survival rate by 50%, decreased your risk of cardiovascular disease by 29%, decreased your risk of stroke by 32%, decreased depression and increased your well-being, if there was a drug that did all of those things for you, would you take it?

Pete Mockaitis
Sounds good, sure. It could have side effects, but looking good, yeah.

Jon Rosemberg
No side effects. The drug is social connection. So, when we are thriving, we are more capable of connecting with other folks. And that social connection is what creates great organizations. You know, what I learned, I spent over two and a half decades in the business world, climbing the corporate ladder as fast as I could.

And one of the things that I learned too late in my career, I might say, is that there are two types of value that you create at work. One of them is productive value. So, this is how good you are at your job. Can you create an Excel spreadsheet that beats everybody else? Or, today, can you work with AI better than everybody else? Can you create a project plan? Can you deliver a project on time and on budget? All of these things are productive value.

The other value that sometimes gets really overlooked, especially for folks that are getting into leadership positions, is relational value, is the ability to create those relationships and those connections that allow big groups of people to work together and do really amazing things together.

Pete Mockaitis
Okay. Well, that sounds super. Can you share, when it comes to social connection, what’s the state of play with regard to humans, professionals, workers, and social connection?

Jon Rosemberg
Well, Surgeon General for the US, Vivek Murthy, published a report a couple of years ago where he spoke about, or he described the loneliness epidemic. We know that there’s people more lonely today than ever before.

And if you think about this, Pete, today, somebody who’s 18, 20 years old can get a job, and they can rent their apartment. And if they don’t want to, they don’t have to see anybody else for the rest of their lives, right? You could order food in, you could get everything that you need delivered to your doorstep, you get a paycheck working remotely.

So, technology has given us a lot of advantages, but it has also created certain gaps in places where we, otherwise, had to interact with people. So, there is a loneliness epidemic out there. And one of the ideas that I present in the book is this notion that when we’re thriving, it’s easier to connect with others. And when we connect with others, that has a ripple effect.

Pete Mockaitis
Well, so the social connection contributes to thriving, and the thriving contributes to social connection.

Jon Rosemberg
You got it. Yes.

Pete Mockaitis
Kind of like a circular, I guess, virtuous cycle up, or a doom cycle down.

Jon Rosemberg
I love that you just use that, Pete, because that’s exactly how I describe it in the book, as a spiral. There’s a spiral from survival mode to thriving. And sometimes we’re up and sometimes we’re down. And I think one point that you made at the beginning of our conversation, which is that, sometimes, external circumstances are outside our control. And that happens often, right?

We get laid off or we get fired from a job or, you know, a disease, we get sick. Like, there are many things that happen. What I’m trying to suggest here is that even in the worst of circumstances, and by the way, one of my teachers, I would call him, is Viktor Frankl, who wrote a great book called Man’s Search for Meaning, and Viktor Frankl was in concentration camps in Nazi Germany.

And it was him who argued in that book that even within all that suffering, he discovered a place where he could choose his attitude. And what he noticed was that the people who survived that horrible situation were those who could find meaning in their suffering and were those who could see a different perspective of what they were experiencing. Not the strongest ones, not the ones who had the most muscle, the ones who were taller or bigger, the ones who had more money. It was the people who found meaning.

Pete Mockaitis
Yes, and fun fact, I believe Man’s Search for Meaning is, when I ask about favorite things, comes up the most often as favorite book, favorite quote. So, it’s a powerful book and a beautiful one. And so, in practice, let’s say stuff happens and we’re freaking out, what do we do in the moment?

Jon Rosemberg
So, I went deep into the research and tried to understand, “How do we create more agency? If agency is the capacity to make intentional choices, supported by the belief that those choices matter and have an impact on the world, how do we increase that?”

And as I reviewed the research and I reviewed all the fantastic work that has been done by scientists over the past two and a half decades, because this is a relatively new topic, this topic of thriving, in science, I mean, philosophers have been talking about it for thousands of years. So, there were three things that came up that seemed really, really important. And I summarized them in an acronym, AIR.

And AIR stands for A for awareness, I for inquiry, and R for reframing. And when we are faced with a difficult situation or a difficult emotion or a negative thought, using AIR as a practice, can be a really powerful way to develop the skill that is agency and go a little bit more from survival mode into thriving.

Pete Mockaitis
Okay. So, awareness, inquiry, reframing. Could you share with us, what that can look like in practice?

Jon Rosemberg

Of course. So, my youngest son, who’s nine, went to summer camp earlier this year. But three days before going to summer camp, he broke his arm and he had a cast all the way up to his shoulder. So, while his friends were jumping in the lake, he was playing with a Rubik’s Cube. And I’m going to try and use this Rubik’s Cube to explain a little bit how AIR works.

So, when we’re going through a difficult moment, it feels like the Rubik’s Cube is right next to our face, right next to our eye, and we can only see one of the little squares, right? You’ve probably heard people say, “I feel like I’m seeing red, right?” Like, we’re actually just seeing one color, one square of the Rubik’s Cube.

What awareness does is it allows us to create some distance from the situation. It allows us to actually notice that, “Hmm, okay, what’s happening here is not just red. Red is actually just one square amongst nine other squares. And if I actually start kind of looking at the Rubik’s Cube, I can see that it has six sides and each side has nine squares. So now I have a lot more information.” That’s what awareness does for us.

Then we go into inquiry. And inquiry is actually getting to understand what the situation looks like. And that’s asking a lot of non-judgmental, curious questions about the situation. And that means, basically, it’s like playing around with the Rubik’s Cube, just figuring out the different formulas and the different combinations that you can see in a Rubik’s Cube.

And reframing is when you find a combination that works for you. And that might be solving the Rubik’s Cube or it might be something different, but it’s a combination that works for you in the moment. So that’s a short, brief description of how AIR works.

Pete Mockaitis
Okay, so understood, with the Rubik’s Cube analogy, you can visualize that and notice that you could be way zoomed in and that’s not so helpful. Could you walk us through that as applied to a situation?

Jon Rosemberg
So, after two and a half decades in the corporate world, I decided to go into a startup, and we did great. We raised a Series B of $150 million. The company was growing at double digits every month. We were, as the kids would say, crushing it. And as we raised this money, I flew to LA to buy some new facilities because we were expanding the business to LA.

And when I flew back, I got hit with COVID and I was on a call with the technical team about some sort of technical stuff, and the call got really heated up and I was deep, deep into survival mode.

Pete Mockaitis
Heated up, tell me more, Jon. Were they pointing the finger at you?

Jon Rosemberg
They were pointing the finger, or at least that’s how I interpreted it in the moment. That was the interpretation. I was so close to the situation, I was seeing red. So, what I did is I shut off my laptop and turned off my phone. And in that moment, I was able to gain some awareness. I got some distance from the situation and I said, “Goodness gracious, am I angry right now?” I noticed the heat rising in my body, my chest got tight, my breathing got shallow, my shoulders got really tense.

So, I heard my kids playing in the basement, and I went downstairs to the basement and they were sitting on the floor playing with Legos. So, I sat on the floor with them and I started playing with them for about an hour. And as I was doing that, I started, well, number one, I was present with them. I was able to actually sit with them and share with them, which is something that I hadn’t done for months.

So, that experience, to me, it allowed me to find a little bit of thriving in that deep, deep state of survival mode. After that, I went and sat on my chair and I started reflecting in one of my favorite chairs, and I started reflecting on the situation. And the reframing for me was, in that moment, it was, I had two kids because I wanted to be a dad, and I’m not actually being a dad. I’m present, like they see me at breakfast, they see me at dinner, but I’m not physically present, but I’m not present with them. And that was really, really challenging.

So, Adriana walked in, my wife, and she said, “So, are you okay?” And I said, “I’m done, I think I’m done.” And within two weeks, I decided to unwind myself from that job and to walk away. So, my reframe in that moment was seeing the other option that I hadn’t seen before. Because for the longest time as I was working, I said, “If I quit this job, I’ll be living under a bridge in two weeks.” And that felt very real to me.

In that moment, I realized, “Well, what’s the point of all of this that I’m doing if I cannot be present for the people that I love and that I want to be with?”

Pete Mockaitis
Okay. So, the awareness of, “Hey, I’m getting really angry. It might be wise to go do something else.” And then you’re inquiring, asking those questions and then reframing the prior belief that you had, and sort of seeing new things come from it. Understood.

What’s interesting with regard to the inquiry, can you share a few more of those specific questions? Like, “What’s the point of this?” What are some more questions you were inquiring there?

Jon Rosemberg
Yeah, so, “What are my options right now? What’s important to me? What are my values? What is it that I want to do with my life? What does this look like for me if I continue down this path for the next two years, three years, five years? How is this impacting my health? How is this impacting my relationships? How is this impacting my sleep?”

So, all of these questions, asked in a non-judgmental way, and what I mean by that is that we have to actually be curious about it. Because if I’m asking a question and I already have the answer, it’s not really a question, is it? So, we want to challenge ourselves to do this.

Now in that moment, it was a process that I did internally as a result of burnout and a very difficult experience. But in day-to-day life, we can do this in partnership with other people, with our friends, with a coach, with whatever it is that people that are around us, some people do journaling. This exploration can be a really powerful way to get to know ourselves better and then to make decisions that are more agentic.

Pete Mockaitis

And I like what you had to say about the genuine curiosity because I think it’s quite possible in that state, some of your questions can sound like, “What’s their problem? Why do I always have to deal with this bull crap? Why is this happening to me?” etc. Like, any number of questions that are not guided by a wholesome curiosity, but rather just stoke the rage beast.

Jon Rosemberg
You got it. And often, we tend to focus on things that are outside our locus of control. Instead of focusing on what we can change on what’s under our capacity to influence, we focus on what everybody else is doing. And, unfortunately, it’s really hard to change other people. Trust me, I’ve tried for many years and it’s very difficult to change other people. But we do have the prerogative to change ourselves and to grow in the way that feels most authentic to us.

Pete Mockaitis
Well, could you give us another example of awareness, inquiry, and reframing in action that don’t result in a full exit, but rather being able to better deal with a current situation?

Jon Rosemberg
Yeah, what I love most about that question, Pete, is that you are hitting the nail on the head on the spectrum of agency, right? So, very low agency would be, “I have no choice here.” And if there is a moment in your life where you say, “I have no choice here,” number one, you are likely in survival mode. And, number two, there’s an open door there to practice AIR, to practice awareness, inquiry, and reframing.

Then if we go a little bit higher on the spectrum of agency, you could say, “Well, I can stay or I can leave, right? So, I only have two choices here. I either have to walk away or I can stay in my job.” If you had really high agency, once we’ve really developed agency, then you start seeing, instead of black and white, you start seeing a rainbow of options and opportunities in front of you.

So, you could say, “Well, I could stay and modify my job, change my hours, go to part-time, change my boss, move to a different division, whatever that looks like. Or, I could leave and go to another job or rest or, you know, paint for, I don’t know, whatever it is.”

And I understand that for a lot of people, there’s actually not a choice available to them, right? Because if you have to pay the rent and you are living paycheck to paycheck, this doesn’t necessarily happen. And this is why the developing agency in the moment is so important.

Pete Mockaitis
Yes. Whenever I hear the phrase, “I have to,” or, “I can’t,” I get skeptical. And so, you know, and maybe I am on the autistic spectrum and I take things super literally at times. But I think, “Is that really true?” And I’m thinking about the book, Nonviolent Communication by Marshall Rosenberg.

Jon Rosemberg
Marshall Rosenberg. Yes.

Pete Mockaitis
And he really brings up some points, like even if you think you’re stuck, it’s kind of wild what you can do. And he gives an example of, he thought, “Well, I have to keep…” He said, “I don’t like paying taxes because they’re supporting…” at the time, I think, the Vietnam War. And he was against the war. And he said, “Well, I guess I have to pay taxes because, you know, I mean, that’s the law and I’m a citizen.”

And he said, “Well, you know what? I suppose if I didn’t have income, I wouldn’t have to pay taxes.” And so, he made some dramatic changes. And then he also challenges teachers who say, “Well, I have to do all this frequent testing of the students because it’s required by the district, and that’s just a part of my job.” And he’s like, “Well, you also have the option of changing your job.”

So, it’s a more accurate framing of the situation is, “I need to do this testing for my students frequently if I want to retain my job and my income here. So that is my choice. Do I choose to play the game and maintain my job and my income here? Or do I choose something else? Well, I guess I am going to keep my job here.” But even working through that process contributes to more of the thriving feelings.

Jon Rosemberg
Absolutely. And I love so much that you brought up Marshall Rosenberg, because I think this is exactly what he’s arguing for in these examples, is this idea of reframing, changing the framing of the situation. And we get to do that. And one of the important concepts here is that we tend to buy into these absolute truths, right, that something has to be true.

And one of the interesting things in science that I don’t think has become as widely popular as it should be, is that science thrives on dissent. It thrives on challenging. If you’re a scientist that agrees with all of his, hers, their peers, you are highly unlikely to succeed. The whole point is that we want this type of creative dissent.

So, when somebody presents you with a premise, is there an opportunity to do a lot of inquiry and challenge that premise and figure out if it’s really true? So, one good example that has worked really well is a lot of people say, “Well, but two plus two is four.” Well, but two plus two is not always four, right? There’s an axiom that tells us that the first number is zero, and then you add one and it’s one and then two and then three and then four. That’s the axiom that we, a lot of us do math with or arithmetic.

But if you’re looking at a clock, right, after 23:00, so if you say 23 plus two, it’s not 25, it’s one, right? So, it’s a different axiom that we’re using. So, what I’m trying to present here is that we get to challenge the things that we believe to be true. And this is a uniquely human capacity and it’s incredibly powerful.

Pete Mockaitis
Certainly. And then, you get me thinking in terms of, well, if our objective is to get to four, there’s many ways that we might achieve the getting to four. And perhaps addition is not even the operation that we’re after in a given situation.

Jon Rosemberg
You got it. So, we can come at things from different angles once we have awareness. Once we move that Rubik’s Cube a little bit away from our face, we can actually start exploring all of the angles. And it’s a practice, right? It sounds easy when I say awareness, inquiry, and reframing, right? It sounds so simple. But many of us spend years, if not decades, trying to bring more awareness to our lives.

So, mindfulness is something that can work to bring more awareness, and a mindfulness practice, being able to be present in the moment. Those are some of the things that we can do in order to hone our skill of awareness. And then inquiry, learning to ask good questions, that’s a difficult skill. That requires a lot of practice, right? And then reframing is actually seeing different angles. And all of those things require, they’re like a muscle, right? And if we go to the gym to get buff, we can practice this to gain more agency.

Pete Mockaitis
And one place you advocate practicing this is by examining our beliefs and seeing if there’s some limiting beliefs. Can you expand on this?

Jon Rosemberg
Yeah, so beliefs are like lenses that we have over our eyes, and they kind of filter the world for us, right? There’s lots of evidence to suggest that beliefs are so powerful that they can even change the way in which we react to pain.

For example, the placebo effect, and this has been documented many, many times that when you’re in pain, you can take a placebo, and they tell you that it’s pain medication and your pain actually decreases. So, our beliefs are very, very powerful filters with which we navigate the world.

One of the things in the work that I do coaching clients is trying to name the belief, right? So, in my case, I said, “I believe that if I walk away from this job, I’m going to be living under a bridge in less than two weeks and I’m not going to be able to pay my mortgage, etc.” I had to challenge that belief and say, “Well, is that actually true? Or, is there a different way to look at this belief?”

And I said, “Well, I have friends, I have a family, I have a social support network, I know people will help me out if I can’t have income, I have some money in the bank, or I can move to a smaller place.” So, there are all of these things. The moment you take that belief and you challenge the belief, then you can step into a world of options. Then you step into that rainbow of options as opposed to seeing the world in just white, just black, or black and white only.

Pete Mockaitis
I like that a lot. Can you give us an example of some other limiting beliefs that you’ve seen folks successfully challenge and have great results on the other side?

Jon Rosemberg
I think the toughest belief to challenge, and I struggle with this every day, and I think it’s one of the big reasons why I wrote the book, and it’s a true line in the book, is the belief that, “I am not good enough.” The flip side of that is the belief that I have to prove myself.

Because we live in this system where productivity defines value, productivity equals value, I’ve asked dozens of clients the question, “What would your value be if suddenly you could not produce anymore?” And people are stumped. It’s really hard to respond to that question, “What happens if I can’t produce?” “Well, I could still talk my way through something, or whatever it is,” but you cannot produce.

So, challenging the belief that our worth is tied to our productivity is very liberating work, and it’s very challenging work, because this is a deeply ingrained belief.

Pete Mockaitis
Okay. Well, so walk us through the process of that challenging and what might come out the other side.

Jon Rosemberg
I think it’s sitting with it. The first thing that we do is creating awareness, naming it, “Is this a belief that you’re buying into? Do you buy into the belief that if you don’t produce, you’re not good enough?” Pause for a second and just notice, “Is this something that sounds true to you? If it does, then get really curious about it.”

So, “Where does this belief come from? Whose voice do I hear in my head when I say that I believe this? What has this belief, how has it served me in my life? What has it done for me?” In my case, that belief allowed me to climb the corporate ladder ruthlessly for decades, right? So, it served me really well in many, many ways.

And, eventually, I came to the reframing of saying, “There’s fundamental value in just existing in just being a human. We are a wonder of nature.” Think about it. You know, earth has been around for what? Four billion years? And we’re here, you and I, Pete, having this conversation. That in itself, it’s a miracle. We’re sitting in this, you know, one galaxy out of, I think, there’s like two trillion of them in the universe, and this universe continues to expand. So, it’s really magical the fact that we exist.

So, is that fundamental value? And what challenging that belief did for me was allow me to give myself the space, for example, to end up thinking about the ideas that, eventually, I decided that I wanted to put into a book. So, I started to question. It’s existentialism. You start questioning why we’re here and what does that mean?

Pete Mockaitis
Well, it is a powerful belief to look at directly, and we covered this on episode 500 with Victor Cheng, talking about Building Unshakable Confidence, and having the belief that I am valuable or worthwhile simply because I exist. And you could see that in wisdom traditions, or religion, Christianity being made in the image and likeness of God, or the United Nations’ Universal Declaration of Human Rights.

It’s interesting because it’s an idea that I purport to believe, and I like to believe it on my best days, and yet I do feel some discomfort. If I imagine a universe in which I am, say, in a vegetative state at a hospital, I am existing, but I am not doing or “adding value,” I sometimes think, “Well, yes, I value just because I’m existent, I am a human being.”

And other times it doesn’t feel that way, that the belief doesn’t feel true. So, yeah, no pressure, Jon, but how do we deal with that one?

Jon Rosemberg
I don’t know. I don’t know. This is a profound existential question that you’re asking, Pete. And I think the exercise of just questioning it is a pathway to thriving. Just being able, for a moment, to hold that notion that you have fundamental value just by existing, and just believing that 0.00001% in your life, I think that in itself, it’s a gift.

Listen, Pete, I struggle with it every day. You know, I’ve been doing this work, I went back to school and learned psychology so I could challenge that belief. I’ve read lots of papers and lots of books trying to challenge this belief, and I don’t have a clear answer. I don’t think there’s a recipe.

I actually, as a matter of fact, what I would suggest, and this is one of the things that I did in the book, and it was hard for me to find a publisher because a lot of the publishers kept telling me, “Jon, you have to be more prescriptive. People want to know exactly what they need to do.”

And I kept saying, “Well, I’m writing about agency. If I’m telling people that the whole point is that you learn what’s right for you and that you have to develop or you can develop, you don’t have to do anything, but you can develop this muscle that gives you access to thriving in your life, how am I going to sit there and tell you exactly how you do it?” I don’t have a recipe for it. I think we each have to find our own way through.

Pete Mockaitis
And it’s funny, where my brain is going is thinking that I have value just by existing even in that, you know, comatose state, because by providing an opportunity for others to be of service and reflect upon their gifts, their blessings, their capabilities that is of value and beneficial. And yet, I could see I’m already drifting into territories, like, “Well, then that’s not intrinsic.” It’s like, “It’s what I’m doing for other people by doing nothing.”

Jon Rosemberg
Exactly. Yeah, it’s a tough idea to grasp, especially because the system where we are living is built on this belief of productivity equals value, right? So, it’s really hard to think outside of that unless, you know, maybe we go to meditate in some mountain for 20 years, maybe we can access that. That’s not my choice.

Agentically speaking, that’s not something that I want to do, and I do want to be able to sit there sometimes with the discomfort of feeling like I’m not good enough or that I have to prove myself. And as I’m sitting with that discomfort, having a small window where I can challenge it, and I can say, “Well, maybe I do have fundamental value. Maybe I do have intrinsic value just for existing.” And that in itself can be quite comforting. At least it has been for me. And also, anxiety-inducing.

Pete Mockaitis
One perspective I like to bring to this is, as I think about my children when I watch them sleep, they’re beautiful, adorable, I love them, and they are doing nothing there, but I am not disappointed with them. I don’t want or demand or need them to be doing anything. Them just existing in that space, I find valuable and beautiful and excellent and full of love, with them doing nothing at all. They are just existing.

Jon Rosemberg
What a beautiful and powerful reflection, Pete. And I think that the emotion and the moment in which we experience that type of connection that you’re describing that you have with your kids, that’s thriving.

Pete Mockaitis
Oh, cool, yeah. So, more of that would be great.

Jon Rosemberg

Oh, goodness. It’s not easy, right? It requires effort because we are designed for survival. Our bodies and our brains are designed for survival, right? There’s this evolutionary mismatch that has occurred where technology has taken us to this point where we have, listen, by all measures, we are living in the golden age of humanity.

And I know we see different things on social media. We see different things in the news. But if you look at access to water, access to food, access to education, access to healthcare. Longevity, Pete, 100 years ago, you and I would be buried six feet underground, because the life expectancy, well, I’m not sure how old you are, but life expectancy was 32. Today, it’s more than double that, right?

So, we are in this golden age of humanity. And for some reason, anxiety and depression seem to be one of those persistent things that we don’t understand what is happening. And one of the explanations that seems to make a lot of sense is that our brains and our bodies have not evolved to keep up with the world that we’re living in today.

So, what I’m suggesting is that agency may be one of the antidotes to this experience that we’re having as humans living in this age.

Pete Mockaitis
Yeah. Well, that’s big stuff, and you can sit with it for a while. And I think the word value is key there. And so, in terms of economic value, I say it may be true, you know, that if we’re not doing anything, we are not producing, you know, money, dollars, economic value, but in a deeper sense, our human value remains.

Jon Rosemberg
Exactly. And, you know, why do we see so many people who have supposedly made it, billionaires, trillionaires now, we’re going to start having trillionaires soon, why do we see so many people who have access, economically speaking, to all of the resources? I mean, the wealth distribution gap has never been larger in humanity either. So, why do we see people who have all of this and still struggle to thrive?

And we see it in the way they communicate. We see it in the way in which they relate to the world. This is a challenging thing to experience. And so, that’s why I want to make sure that we separate the ideas of success and thriving. And I’m sure there’s a Venn diagram where the two overlap, and that’s a happy middle. And that’s what I’m arguing for. For trying to find more moments of thriving, even if it’s at the cost of letting go some of the success, which is the hardest thing to do.

Pete Mockaitis
I like that Venn diagram approach because it also gets you thinking it’s entirely possible to thrive without being successful.

Jon Rosemberg
Yes. Yes. A resounding yes.

Pete Mockaitis
Cool. Well, Jon, we’ve gone into all kinds of profound places. Can you tell me, before I hear about your favorite things, a few of your top tips, your do’s and don’ts for getting more thriving going?

Jon Rosemberg
I would say the first thing is find time for reflection or for a practice that works for you, whatever that is. I tried to meditate for two years. I have a meditation pillow right here in my office, and I sat in that pillow. For two years, I sat on that pillow trying to meditate, and I hated it. My goodness, could I not do it. I just couldn’t do it.

I decided, one day somebody suggested a walking meditation. So, I put on my headphones and I went for a walk and I was like, “Oh, I can do this. This suddenly changed my life.” So, today, I go for even two hour-long walking meditations that I can do with or without headphones, guided or unguided. I had to find the activity that was the right fit for me.

So, a do is, find activities, test many different things, call them little experiments, or however you want to name them, test many different things until you find the one that works for you because there are lot of prescriptions out there that will work for many people. Listen, even cognitive behavior therapy, which is the gold standard for therapy in that world, only benefits about 40%, in the best case, 80% of people. So, it doesn’t mean that it’s for everybody. So, find whatever works for you. That would be the do.

The don’t is just waiting for something magical to happen. We have to use our agency, our capacity as humans to make change happen. It has to come from inside, right? Nobody can make change happen for you. It’s something that we all have to own and take it upon ourselves. And it’s hard and it’s painful. But in my experience, a lot of times the discomfort of staying the same, it’s much worse than the discomfort of changing.

Pete Mockaitis

Okay. Well, now could you share with us a favorite quote, something you find inspiring?

Jon Rosemberg
One of my favorite quotes is from William James, one of the fathers of psychology, and I actually have it here on my wall, and it’s, “My experience is what I agree to attend to.”

Pete Mockaitis
Yeah, you can work on that for a while.

Jon Rosemberg

Yes, attention is a powerful resource and it’s non-renewable for humans. Once we’ve given it, it’s gone. And we have so many things fighting for our attention today. If we can be more agentic as to where we place our attention, that can be a life-changing practice.

Pete Mockaitis
Oh, yeah, that’s powerful. What I agree to attend to is, like, we need not attend to necessarily anything just because, “It’s all over Twitter,” “The headlines are saying this,” “My feed, all my recommended YouTube videos.” It’s like, “Yeah, and we always have that choice.” I can choose to attend to that. I can agree or I can disagree to attend to a matter, and we’ve always got the power.

Jon Rosemberg
So, let’s look at the numbers on this just very quickly. Every second, the sensory input that we get, it’s between 10 and 100 million bits of information. Every second. Only about 10 to 50 filter into our conscious awareness. And of those 10 to 50 that filter into our conscious awareness, usually there is a five to one negativity ratio. I mean, that’s the negativity bias that we look for.

You post something on Instagram and you get 20 likes and 300 comments saying, “You’re amazing.” But there’s one comment that’s negative and we will focus on the negative comment, right? That’s the negativity bias at play.

Imagine if we can actually learn how to better manage what we agree to attend to. It’s life-changing because you have 100 million choices, and you only get to do 10 to 50. So that’s a really powerful practice.

Pete Mockaitis
Okay. And a favorite book?

Jon Rosemberg
It’s a book about therapy, actually. Her name is Marsha Linehan, and she created something called dialectical behavior therapy, and she wrote her autobiography. And one of the powerful ideas in that book that really resonated with me is the idea of dialectics, that two things that seem opposing can be true at the same time. And I think that’s a really powerful way to look at the world and to understand complexity.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jon Rosemberg
You can go to my LinkedIn. I’m very active on LinkedIn, Jon Rosemberg. You can go to my website, JonRosemberg.com, and, yeah, that’s the best way to reach me.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jon Rosemberg

Yes, take the time to hone in the skill of agency. However, it works for you, just take the time to understand it and to play around with it. It can be life-changing.

Pete Mockaitis
All right. Jon, thank you.

Jon Rosemberg
Thank you, Pete. I appreciate it.

1107: How to Confront Your Inner Saboteurs with Shirzad Chamine

By | Podcasts | One Comment

Shirzad Chamine offers quick but powerful strategies to rewire your brain for better results.

You’ll Learn

  1. Why you can’t think your way out of stress
  2. How to take command of your mind in just 10 seconds
  3. How strengths become saboteurs

About Shirzad

Shirzad Chamine is the author of the New York Times bestselling Positive Intelligence. Shirzad has lectured on Positive Intelligence® at Stanford University and has trained faculty at Stanford and Yale business schools.

Shirzad has been the CEO of the largest coach training organization in the world. A preeminent C-suite advisor, Shirzad has coached hundreds of CEOs and their executive teams. His background includes a BA in psychology, an MS in electrical engineering, and an MBA from Stanford.

Resources Mentioned

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Shirzad Chamine Transcript

Pete Mockaitis
Shirzad, welcome!

Shirzad Chamine
Pleasure to be here. I’ve been looking forward to this.

Pete Mockaitis
Well, I’m excited to be talking about your body of work with regard to positive intelligence. Can you tell us what do you mean by that? And what’s a particularly fascinating discovery you’ve made about us humans as you’ve delved into this research?

Shirzad Chamine
Yeah, what we mean by that is that your mind is very often sabotaging you. So, you spend a lot of your time in self-sabotage mode without realizing it. So positive intelligence is about how much your mind is serving you as opposed to sabotaging you. The higher your positive intelligence, the more you’re spending your time in the positive part of the brain, which serves you, as opposed to the negative part of the brain where you’re sabotaging yourself.

Pete Mockaitis
Okay. Now that’s an interesting distinction right off the get-go. Positive means serving you, negative means sabotaging, as opposed to positive means pleasant and enjoyable. Is that fair to say, we could be served by something that’s painful and unpleasant?

Shirzad Chamine

Yeah, definitely, serving you goes beyond just pleasant. Stanford kids I’ve lectured on positive intelligence, they call this work Jedi mind training. So, the reason they call it that is because they basically say what this work is about is the battle inside your mind between your inner Darth Vader versus inner Jedi. And so, we have both of those voices in our head. The question is, “How strong is one or the other?”

And we can talk about all the emotional experiences you would have if you’re in your inner Jedi mode, which are all positive experiences. Now the emotions can be empathy, curiosity, joy of creativity, being connected to meaning and purpose, being in calm, clear-headed, laser-focused, fearless action. All of those are modes of the sage where your mind is serving you.

As opposed to when you’re in inner Darth Vader, which we call the saboteur, part of your brain when you’re sabotaging yourself, you’re going to be experiencing negative emotions like stress, anxiety, frustration, anger, shame, guilt, disappointment, self-doubt, and all of those things. Your mind is not serving you.

Pete Mockaitis
Okay. Well, I mean, it sounds delightful to have some Jedi mind powers and to be less of a Darth Vader inside. Could you maybe share with us a story of someone who made a transformation and sort of what’s at stake and what could be possible for us if we get some great control over our mind and our inner saboteurs?

Shirzad Chamine
Well, I can tell you my own personal story, one of the most transformational days of my life. I actually started the software company that was venture-backed and I had attracted some of the luminaries of Silicon Valley to be my investors, board members.

Our first client was Hewlett-Packard. Everything was positive. Everything was awesome. I was a visionary leader starting a company. And then two years into this, the product was late, the customer was unhappy, a lot of our plans were not working, and so I was under a lot of stress.

And one day during lunch, I went out there and got my lunch, came back to our offices, went upstairs and where our offices was, and my heart sank because what I saw was the chairman of my board was sitting in the boardroom along with my president and my top VPs.

Basically, this was a palace coup. My president and top VCs had gone to the board and said, “We cannot work for Shirzad anymore. Under stress, he has become such a controlling, micromanaging, judging leader. We can’t stand working for him anymore. It’s either him or us. And he’s killing his own vision.”

So that was the most transformational day of my life, professional day of my life, and also the most painful because I had to figure out, “So, what’s happening here? Who am I? Am I that positive visionary leader that attracted all these people and investors to me to start the company? Or am I this negative micromanaging, controlling, judging leader that nobody wants to work for?”

And it just turns out, and it started my whole body of research here, and it turns out that I’m both of those. I have the Darth Vader inside, I have the inner Jedi inside, and the question is, “What conditions bring out my inner Jedi? What conditions bring out my Darth Vader? And how do I, instead of just letting it happen, how do I take command of that and make sure that my inner Jedi is running the show rather than the Darth Vader?”

Pete Mockaitis
Wow, that is high stakes, and thank you for sharing that. And I think you’ve already said it in terms of a lot of us, that is our experience in terms of the Darth Vader show up in a high-stress situation, either we’re just hungry and sleep-deprived, just very kind of biological, or the environment is full of stresses, expectations, pressure, too much stuff, and failures, disappointments, things just rock in our world. And so, in the midst of that, yes, indeed, what is to be done?

Shirzad Chamine
Yeah, so what we discovered, I mean, we have done a ton of research. My book is very research-based because I have more of a science, engineering background. And we did factor analysis with about 500,000 people from across 100 different countries. And we asked the question, “At the root of it all, what sabotages or what optimizes our well-being or performance?”

And from that research, we discovered there are 10 ways we self-sabotage. It seems like there are a hundred ways or a thousand ways we self-sabotage and screw ourselves up, but actually there are only 10 ways. And these are the Darth Vader’s. We call them the saboteurs, the ones that sabotage you. And they have names like the judge, the controller, the stickler, the victim, the avoider, the restless, the pleaser, and so on.

And most people have a few. Most people don’t have to worry about all 10, but so we do a saboteur assessment that, in five minutes, shows you how you self-sabotage. And these saboteurs go on hyper mode under stress. And so, stress brings, really fuels the saboteurs. So, if you have a controller, you become more controlling under stress.

If you have the avoider, you become more avoiding under stress and so on. And as you do that, these saboteurs actually generate more stress. So, they get us into a vicious cycle of deepening saboteur activation. And they have us generate some results, but we pay a huge price in negativity and loss of mental and emotional energy.

And, on the other hand, on the positive side, the Jedi side, we show you that you actually, your inner Jedi lives in an entirely different region of your brain. And we can help you energize that part of your brain, so instead of feeling stressed, you’re feeling empathy and curiosity and caring and love and creativity and all those wonderful things, you’d perform better and you feel better at the same time.

We can help you actually energize that part of your brain, build up your inner Jedi and quiet the saboteur region of the brain. It’s literally about brain rewiring.

Pete Mockaitis
Beautiful. Well, so you’ve got 10 flavors of saboteur, and I did take that, your fun little assessment and it was quick. Avoider was my top. But I guess I’m curious to know is, we talk about brain regions, first of all, let’s just hear what are the names of the brain regions associated with sabotage and with the good part?

Shirzad Chamine
Yeah, there are lot of different components that go into the region of the brain that I call the saboteur brain. In my book, there’s an entire chapter on it. There’s a neuroscience, 20-page neuroscience white paper on our website on it. So, there’s not a quick answer to it. But what I can say is that the saboteur mind is generally a little bit more left-brained, where also your thinking mind lives, as opposed to the inner Jedi, the sage mind, which we call the sage, that’s a little bit more right brain.

And so, we have ways, we have 10-second techniques where we quiet the saboteur region and where a lot of your fear, stress originates, and energize the sage brain region. And we can practice some of those together.

Pete Mockaitis
Interesting. So left brain, right brain. Sabotage is more right brain. And so, is that right? Is that correct?

Shirzad Chamine
The saboteurs are a little more left-brain, so they coexist with the part of the brain that the rational mind lives, which is one of the interesting reasons why, when you’re feeling stressed, you can’t think your way out of stress. The harder you think, the more you kind of dig a hole for yourself. So, the way out of a lot of this is not by thinking harder, but actually quieting the hard-thinking mind because your wisdom lives in a different part of your brain.

Pete Mockaitis
Okay, rational left brain. More, I guess, creative stuff, right brain. So, I guess maybe if I were to conjure up some images here, the saboteur is more like hard-charging executive, and the Jedi is more like artist, dancer, creator.

Shirzad Chamine
No, actually, so the saboteurs are quite different in their character. So, the controller is hard-charging, but the avoiders almost the exact opposite of the hard-charging controller. The pleaser is very different. So, there are 10 ways of self-sabotage. They have very, very different flavors to them.

And on the positive side, what our factor analysis research showed is that there are five Jedi superpowers, five-stage superpowers at the root of it all. The five core superpowers are: empathize, which is the ability to really feel empathy, love, and compassion for yourself and others; explore, which is about being in beginner’s mind, to truly explore what’s really going on with things, deep curiosity, beginner’s mind curiosity.

Innovate, which is the ability to really tap into that obvious out-of-box innovative thinking. Navigate, which is being connected to a deeper sense of meaning and purpose, having an inner compass of what truly brings meaning and purpose to your life. And activate, which is calm, clear-headed, fearless action. And as you can see, these are very different flavors of the sage.

And what we show you is that, depending on the challenge in front of you, you may need empathy or you may need curiosity, or the explore power, or you may need activate – calm, clear-headed, laser-focused action. If the house is on fire, you don’t want to empathize with anybody. You just want to run and take action.

Pete Mockaitis
“That sounds really hard. Your house is burning down right now. That’s a tough spot.” Okay. Well, so you say 10 seconds, that’s pretty cool. So, you’re saying that there are 10-second techniques we can use to tap into each of these five sage modes.

Shirzad Chamine
Yes, we can try one right now. Let’s practice this together. Hopefully, everybody in our audience is going to do that. So please take two fingertips and gently rub two fingertips against each other with so much attention that you can feel the fingertip ridges on both fingers. So gently rub two fingertips against each other with such attention that you can feel the fingertip ridges on both fingers.

Now, this was about a 10-second, what we call a PQ rep. And each of these reps, if you had your head under a functional MRI machine, you would have noticed that what we just did ever so slightly quieted the saboteur region of your brain where all your stress and negativity lives and all your saboteurs live, and ever so slightly energized the inner Jedi, the sage part of your brain, but all of these, where you have deeper access to all of these five sage powers that I just told you about.

And so, one 10-second thing doesn’t change your life, but what if you did a lot of it? And what Harvard-affiliated neuroscientists have shown is that, with our body of practice that we show people, within eight weeks of practice, you will have rewired your brain so much that, in MRI imaging, you can see decreased gray matter in the saboteur region of your brain, increased gray matter in the sage region of the brain.

So, you literally are rewiring your brain so you have stronger Jedi and weaker inner Darth Vader’s, weaker saboteurs.

Pete Mockaitis
Well, that sounds delightful. And you’re reminding me of some of the studies on mindfulness meditation, I think, share similar-ish kinds of things in terms of there’s a rewiring of the brain and different regions look different. But I think a lot of people would have a much harder time doing the quiet breath meditation than they would feeling the ridges on their fingertips. So, I like having another tool in the tool belt here.

Shirzad Chamine
It’s exactly right. We even had a CFO of a company, a pretty well-known company, he actually taught, he’s a lifelong meditator, he used to teach meditation every weekend in his city and as a hobby.

And as he went through our training, he ended up saying it was life-changing and one of the reasons was, he said, “I’d learned to energize the positive part of my brain when I was meditating with closed eyes and mantra and music in my meditation room, all that stuff. But when I came to work, work was work. Work was stressful. I couldn’t close my eyes. I couldn’t do any of that stuff. So, I just didn’t know how to shift my brain activation where it counted the most, which is in the middle of meeting the challenges of my work.”

And what we have taught people is these 10-second exercises, and I just showed you one, there are many others. I can’t tell you how many CEOs, and I’ve been a CEO coach for many years, how many CEOs are sitting in boardrooms around the world and under the table, they’re gently rubbing their two fingertips against each other to make sure they keep cool and do well on a board meeting so they are very effective.

A vast majority of people who start meditation and mindfulness, a vast majority of them quit. They just don’t know how to sustain it. Nobody who has ever learned these 10-second techniques has told us they can’t do it. They continue doing it because it’s so easy.

Pete Mockaitis
Oh, Shirzad, your fingerprints on the world, your legacy, that’s lovely. Well, lay some more of these on us, these 10-second techniques. I mean, I’m loving it. It’s quick, it’s effective. I can even feel it in myself in terms of, you know, we’re chatting, but there’s a little piece of my brain, which is like, “Oh, shucks, this is getting to the end of the day and there’s still a lot of stuff I got to get done.” You know, just a little bit of that, a little bit of that, you know, stress energy hanging out.

And just doing the fingertip stuff, there’s less of that. It’s like, “Oh, well, I will think about those matters later when I’m done speaking with Shirzad.” So that’s awesome. Let’s hear some more.

Shirzad Chamine
Okay. So, you have 10 beautiful toes, and try to find as many of your toes as you can. You may need to wiggle your toes a little to try to find as many of your toes as you can. So become really aware of your toes. Wiggle them if you need to. Try to find and feel as many of them as you can. You may not find and feel all of them, but as many of them as you can would be fine.

Pete Mockaitis
You know, it’s so weird is that some toes really are much easier to find or have awareness of than others.

Shirzad Chamine
I know exactly, right? Some of them hide well.

Pete Mockaitis
Like the big toes are easy-peasy, but those middle guys have some trickiness.

Shirzad Chamine
Exactly. Some hide well. But one thing you can do, so you have been listening to our voices right now, so our listeners have been listening to our voices, and now if you become aware of any ambient sounds in the room. So, you’ve been in whatever environment you’ve been in, but listening to our voices.

Now become really aware of all the other sounds that you can hear. So become aware of all the other sounds that you can hear while you’re also, of course, listening to us. And you’ll notice there are some sounds you have not been hearing, even though they have been all around you.

And now this becomes intentional attention. And, once again, it’s energizing the positive region of your brain and quieting the saboteur region of your brain.

Pete Mockaitis
Yes, I like that a lot in terms of you’ve given me three exercises, and intentional attention does, indeed, seem to be the thematic link across all three of them, and I guess it’s making sense. As opposed to our inner mental thought spiral of, “Oh, my gosh, what am I going to do about the situation? And this person could be really upset with me for these reasons.”

Shirzad Chamine
Exactly right.

Pete Mockaitis
So, we turn the volume down on all of that and turn the volume up on finger ridges or toes or whatnot.

Shirzad Chamine
Exactly right. And what you’re doing in all three of them, the reason we don’t use meditation mindfulness language is because who knows what meditation mindfulness is. So, the way we talk about this is for 10 seconds, you just took command of your mind. This is what we are building. This is what we are practicing.

Your mind is a dangerous and crazy place and it’s producing between 10,000 to 60,000 thoughts a day. Depending on which researcher you follow. That’s a lot of craziness because, I mean, think about how many of those thoughts are actually useful. A lot of them are a waste of energy and some of them are quite harmful.

So, the main thing we are doing here is saying, “Your mind is a crazy dangerous place, lots of stuff is happening there that are automatic and not really serving you. And it’s a very critical thing for you to learn how to command your own mind.”

So, when you command your mind to notice your fingertip ridges for 10 seconds, instead of thinking about yesterday and tomorrow, all the stuff that right now is not helping you, you’re becoming a commander of your mind and a commander of your life. And it is a literal muscle. It starts with the prefrontal cortex in the brain and then some other regions of the brain.

You’re actually energizing a part of brain and quieting others. You’re becoming commander of your mind and rewiring your brain to learn to be more and more in command in the future.

Pete Mockaitis
I love it. Let’s hear some more 10-second exercises.

Shirzad Chamine
This one you can do with people, and so I use this all the time in interaction with people. Remember, these techniques we want to do in the middle of our life rather than when we are in a quiet meditation room.

So, you and I are talking right now, we are seeing each other on video, and so you and I can do this now. As you are looking at me, you have been looking at me, but now pay attention to something you haven’t really noticed in my face, so some real detail you haven’t noticed. Look at me, really look at me, and bring as much of your attention to looking. And in that you’re going to discover details you hadn’t noticed until now.

And as you do that, you are again energizing the positive region of your brain and getting more connected to me, getting more present and connected with me, which means we can have a better interaction. Now notice you can do this in the middle of having a tough conversation with someone. And you can quiet your angry mind or stressed mind by actually really, really looking at some detail in their face. What did you notice, by the way, Pete, that you hadn’t noticed until you started saying this?

Pete Mockaitis
Well, I bet you’ve been through this many times, so you won’t be offended by anything I say. Well, I was noticing your beard has some darker portions and some lighter portions.

Shirzad Chamine
Aha. Okay, good.

Pete Mockaitis
You know, whether, what is it, the “Just For Men” or the “Touch of Gray” commercials. The dark says youth and energy, and the light says wisdom and experience. So, you got that going for you.

Shirzad Chamine
Yeah, not offended at all. I love it. Awesome. So, you observed something that was…and now as you’re doing it, you were able to still hear me, be connected with me, but you were even more connected because more of your attention was present and connected with me. So, anybody can do this at any time.

And for those who are not in front of somebody to look at, what I would say is, right now, just look at something in front of you, whatever is in front of you, and see details in it that you hadn’t noticed until now. So, whether it’s your phone you’re looking at, your computer screen you’re looking at, the wall you’re looking at, whatever, just really look at some detail you hadn’t noticed until now. And notice what it feels like to be truly looking at things rather than kind of looking at things.

Pete Mockaitis
Yeah, what’s sort of fun about that is the word epiphany seems too strong, but there’s an emotional sense of surprise and novelty of discovery that somehow feels potent.

Shirzad Chamine
Yeah. Pete, I love how much of a lifelong learner you are. I love that you delight in this. So, let’s go further. Take a look at the palm of your hand right now. And so, everybody in the audience, please take a look at the palm of your hand, and look at it as if it’s the first time you’re looking at the palm of your hand.

And begin to notice all of the lines in the palm of your hand, small lines and longer lines, all the ways they cross-connect and cross sections. Notice that the palm of your hand is not of one color, but many, many shades. Just look at all the shades of the lighting and coloration of the palm of your hand. Notice it’s clearly not flat, but it has all sorts of hills and valleys.

And, very slowly, begin to close down the palm of your hand and see how many muscles get involved as you slowly close down the palm of your hand. This is an absolutely exquisite, exquisite, unbelievable, marvelous thing, creation that you’re carrying with you, the palm of your own hand, with endless beauty and fascination, and we just started really looking at it.

And imagine if there is this much more to discover and be fascinated by in the palm of your own hand, what else is there available to you if you really pay attention as you go through your day every day with yourself, with others, with events and life itself?

Pete Mockaitis
You know, what’s really interesting, Shirzad, as I do this is, it is amazing, the nuances of the hand. And then it’s so funny, is that my brain can almost, by autopilot, go into, “It is amazing. That’s probably why the Tesla people have such a hard time making that Tesla robot, that Tesla Optimus robot. I wonder how they’re doing with that? And I mean, some people say they’re just going to take over the world with these Tesla.”

And so, it’s like, I’m just, it’s a totally different vibe, imagining what’s going to happen with the Tesla Optimus robots as compared to looking at your hand. And to the point about 10,000 plus thoughts a day, I think many of those thoughts are just kind of superfluous and they’re a little bit agitated, you know, like, I’m not worried about the robots taking us over, but it’s like ping pong, pinball bouncing all over-y, and that creates a little bit of a – anxiety is a strong word – but less of a calm, settled, centered, present vibe.

Shirzad Chamine
There actually is a bit of anxiety to it because there is no solidity to it, because it’s all over the place, because it is so random and so all over the place. And we kind of, this is the opposite of feeling centered, opposite of grounded, of that stability that comes with a real presence in the thing that you want.

And I noticed, by the way, you had shared with me right before we started, you said one of your saboteurs was the hyperrational. And the hyperrational, and we just experienced your hyperrational, which is the rational mind is a really, really wonderful tool that you have. You have been partially successful because you have a good rational mind, the rational mind is very helpful.

And yet, in the moment where you’re looking at the palm of your hand in search of the beauty and discovery of this magnificent thing in the palm of your hand, the rational mind of, “I wonder what Tesla is doing with this?” is not really helping. It is the wrong time to use the rational mind. It’s just distracting.

And of course, the bigger challenge with the hyperrational is when it comes to relationships and when it comes to conflict, people with a hyperrational too often think, “Okay, we are having a disagreement here. Okay, I understand, here are the three ways we can fix the problem.”

And the hyperrational goes into rational solution creation for issues of conflict with another human being, paying not as much attention to what truly matters in conflict, which is how the other person is feeling, and really having them feel heard and acknowledged and cared for.

And in that, the hyperrational is trying to solve the problem, and the other person feels that they’re not being cared for, heard, and that there is an intellectual arrogance that’s coming across saying, “I have the answers. Let me tell you.” And it’s all unintended, right? We think, “A rational mind is a good thing. Let’s use it,” but it’s not the right tool at all times, and especially not in relationships and conflicts.

Pete Mockaitis
Yes, and that is one of the themes inside each of your saboteur profiles is an overused strength.

Shirzad Chamine
Exactly. So the overused strength in the hyperrational is the rational mind being overused and abused. That’s what makes it a saboteur. Another saboteur you shared with me was your pleaser saboteur, which I share with you. I have that, too.

Now the strength that I can guarantee you, if I hear somebody like you has the pleaser saboteur, I can just tell you what I believe is one of your greatest natural strengths. I believe you were born with the predisposition to be very sensitive and kind and giving and empathic. Those are wonderful, wonderful qualities. And those are some of my natural qualities, too.

When taken too far, and overused and abused, they become the pleaser saboteur. When we give and give and give and have a hard time saying no, having a hard time asking, having a hard time setting boundaries, and have a need to be liked as we are giving and to please others, which, of course, again, it costs us and it costs the relationship. So, the overuse of that empathy strength becomes the pleaser. And we can talk about every saboteur in that context.

Pete Mockaitis
Well, I’m curious, with these 10-second exercises and your eight-week program, you mentioned rep, and so I immediately think about strength training, and there’s all kinds of studies about sets and reps and sessions and for maximizing growth or strength or endurance. And so, I’m curious, what’s sort of the volume, if you will, of reps that really makes an impact in reshaping our brains?

Shirzad Chamine
Yeah, what we have learned is that we need about six weeks of practice. In the book, I write about, you know, we have all heard about 21 days in a row of doing a new thing, begins to build enough neural pathways so that the new thing becomes a little bit more automatic, the old thing begins to take a backseat.

But that’s theoretically correct, but in practice what we find is that most people who start getting into a new practice, they have good days and bad days. So, they usually don’t go 21 days in a row doing the new thing and not doing the old thing. It’s a mix, back and forth. And so, what we find is we need you for six weeks of practice.

And during those six weeks, we need you to do about 10 to 15 minutes a day of these exercises of intercepting your saboteur, energizing your sage brain, and choosing more of a sage response. And then the positive ways of your brain have some fighting chance against the negative side because you’re laying neural pathways, building up muscles.

And this brings up the topic of, you know, we call our work mental fitness. And the reason we call it mental fitness is that we really want people to wake up to the fact that a lie you have probably told yourself all your life is that transformation, significant personal transformation, is mostly about insight, “If I do that, read that next book, do that next workshop, listen to that next podcast, and get the aha, I’m done. I’m transformed. I’m much better.”

But the thing is we all have experienced life-changing books, life-changing workshops, life-changing talks, where we say, “Oh, my God, this was life-changing.” Two months later, we are back to the same old behavior. Why? Because our old habits, which are the saboteur habits, they are automatic habits because they have been repeated enough so that they live in the brain in the form of neural pathways that automatically generates those reactions.

You can’t fight the muscle, and those are neural pathways. I call them the muscles and the mental muscles. So, your saboteurs have mental muscles. You don’t fight the muscles of your saboteurs with insight of your sage. You need to fight the muscle of your saboteur with new muscle of your sage. So, you need to build the muscles of your inner sage, inner Jedi.

And what we find is about a minimum of six weeks, about 10 to 15 minutes of practice for you to begin to feel the automaticity of the sage way of doing things against the saboteurs.

Pete Mockaitis
And are these 10 to 15 contiguous minutes or 10 to 15 interspersed throughout the day?

Shirzad Chamine
No, they can be interspersed. We created, when we found out most people can’t do it on their own because there are different things to do, and most people just can’t quite put it all together. So, we have created an app that a lot of organizations like Hewlett-Packard, Siemens, and others are giving to their employees.

The app guides the daily practice. So, we spend a whole week on doing these 10-second exercises, a whole week on focusing, a couple of weeks on focusing on our top saboteurs, and a few weeks of exercising our sage powers, each of the five sage powers, so that it all builds up into the new pathways. So that program ends up lasting six weeks.

Pete Mockaitis
Excellent. Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Shirzad Chamine
Well, I would love everybody to know that there’s a free saboteur assessment, in five minutes, you can get your saboteur assessment results, see how you self-sabotage, and that’s on PositiveIntelligence.com/assessment. And then if you want to go further, there’s a six-week app-guided program that also is on our website, PositiveIntelligence.com.

And the main thing that I’d love for people to just take out of this is that there’s bad news and good news in the work that we do with you as you get into this, and whether you read the book, or do the saboteur assessment, or do our app-guided program.

The bad news is that, as you get into this, you’ll discover that your saboteurs are far more destructive and damaging to you, to your well-being, and to your performance than you had any clue. That was one of my discoveries, devastating impact. That’s what was happening in the day that I, in the palace coup in my boardroom, my saboteurs were basically destroying my career and they almost destroyed my marriage.

Now the good news is much better than, much stronger than the bad news. The good news is, once you tap into your sage powers, your inner Jedi, you realize you are far more magnificent than you had any clue you are. You really are far more magnificent than you had any clue you are. Your saboteurs have talked you into believing a lot lesser of yourself than you truly are.

So, part of our work is to help you remember who you truly are and who you truly are is far more magnificent than you can remember.

Pete Mockaitis
Beautiful. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Shirzad Chamine
“All that is not given is lost.”

Pete Mockaitis
Lovely. And a favorite book?

Shirzad Chamine
I think The Power of Now by Eckhart Tolle was one that oriented me towards these ways of thinking early on in my practice.

Pete Mockaitis
All right. And is there a sound bite or a nugget you share that seems to get repeated a lot and retweeted, and folks are quoting back to you often?

Shirzad Chamine
“Take your hand off the hot stove.” And what we mean by that is that the pain is helpful for you for a second, a split second, because if you put your hand on the hot stove and you don’t feel pain, you’ll keep your hand there and it’ll burn to the bone. So, therefore, pain is very good for you.

Similarly, negative emotions are really, really, really helpful for you. Anger, shame, guilt, disappointment, stress, frustration, all these are very helpful to you as an alert signal that says, “Hey buddy, pay attention.” But if you continue feeling those feelings after that alert is delivered, you’re keeping your hand on the hot stove and wondering why life is so hard.

So, take your hand off the hot stove, feel those negative emotions, learn from the alert signal they’re delivering, then begin to do these 10-second exercises. Shift your brain activation so you shift to the positive part of the brain to figure out how to deal with the thing that’s causing you stress, upset, frustration, guilt, shame, whatever. Take your hand off the hot stove.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Shirzad Chamine
PositiveIntelligence.com and then PositiveIntelligence.com/assessment for the saboteur assessment. And then you can also, in PositiveIntelligence.com, see our app-guided program where you can actually build and rewire your brain.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Shirzad Chamine
You spend every day in some habits that you just assume that they are important for you. They are hygiene habits. You brush your teeth. You brush your teeth, hopefully. Take a shower occasionally. Do physical exercise. There are a lot of things we do, we spend time and effort on. And it is astonishing that we do not spend any concentrated daily practice on mental fitness. We do physical fitness, physical hygiene, but we don’t do mental fitness.

And it’s the big missing, it’s the big thing that we are bringing in. So, I’d love for you to just ask yourself, “How willing are you to actually invest in daily practices that build your mental fitness?” Because from our research, what we are showing is that your mental fitness is foundational to you optimizing, both your well-being and performance and healthy relationships.

Are you willing to invest 10-15 minutes a day? Not just for a day, or for a week, for 6 weeks, but for six years for the rest of your life because that’s what it takes to significantly elevate yourself to a whole new level of mastery and activating your actual potential. That’s what I do every day. It’s in my calendar. I am going to do mental fitness as much as I’m also going to do physical fitness or even these other habits.

So, my challenge to the audience is really look at yourself and say, how much do you want significant shift and transformation? If so, are you willing to build and maintain the mental muscles it takes? Are you willing to commit to mental fitness?

Pete Mockaitis
All right. Shirzad, thank you.

Shirzad Chamine
All right, Pete. This has been a pleasure. Wonderful questions. I really enjoyed this.

1106: How to Rewrite the Hidden Beliefs that Hold You Back with Muriel Wilkins

By | Podcasts | No Comments

Muriel Wilkins uncovers the hidden assumptions that dramatically shape how you work and live.

You’ll Learn

  1. How to spot when a belief has stopped serving you
  2. The 7 key beliefs that hold you back
  3. The key to reframing your mindset

About Muriel

Muriel M. Wilkins is the founder and CEO of the leadership advisory firm Paravis Partners. She is a sought-after, trusted adviser and executive coach to high-performing C-suite and senior executives who turn to her for help in navigating their most complex challenges with clarity and confidence. She is the coauthor of Own the Room: Discover Your Signature Voice to Master Your Leadership Presence and host of the award-winning podcast Coaching Real Leaders. She holds an undergraduate degree from Georgetown University and an MBA from Harvard Business School. Learn more at murielwilkins.com.

Resources Mentioned

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Muriel Wilkins Transcript

Pete Mockaitis
Muriel, welcome back!

Muriel Wilkins
Thank you. I’m delighted to be back.

Pete Mockaitis

Well, I’m delighted as well. Last time we talked executive presence, and that was very fun. And it looks like your executive presence and star has continued to rise and rise. So, congratulations on everything.

Muriel Wilkins
Thank you so much.

Pete Mockaitis
You got a fresh book here, Leadership Unblocked: Break Through the Beliefs That Limit Your Potential. That sounds so important. And I would love to hear, for starters, what’s one of the most common beliefs you’re seeing widespread that is limiting a lot of folks’ potential in their careers?

Muriel Wilkins
I think, probably, the one, they’re all equal opportunity, but the one that I see that really halts people in their career is, “I need to be involved,” because it gets them involved in places that they actually don’t need to be involved in.

Pete Mockaitis
Okay. So, we need to be involved, as in, “I’m reluctant to delegate, let go.” Or, what are the flavors of “I need to be involved”?

Muriel Wilkins
Yeah, I mean, it’s this unsatiating, almost compulsion to have to be engaged in all the things. So, it looks like, “I have to be at that meeting,” “I have to be cc’d on all the emails,” “I have to be the one that has the conversation,” “I have to weigh in on that document.” And what it does is, it does a couple of things.

Number one is it keeps you from being able to advance in a way that you need to because the more responsibilities you get, the more you would need to be involved in in order to deal with all the complexities of your job.

And, secondly, it actually creates a clog in the system, meaning it keeps others from being able to develop, because they then end up become habituated by the fact that you’re involved in all the things, so then why should they do it?

Pete Mockaitis
Absolutely. Well, and I’m thinking of yet another downside there is, I recall I was having chat with a fellow Bain colleague. We were talking about, “Oh, what have you been up to? What are you doing?” And he was looking at all kinds of cool opportunities at buzzy startups that had hefty funding and dozens of employees.

And there was one that he got pretty far in the interview process and he was considering it. And he told me he was leaning towards rejecting the offer because of one of several reasons. The CEO of many dozens of employee companies still wanted to review every email that went out to the users.

And I was really struck by that because it’s like, I’ve lived that myself, but then I have a much smaller team. I managed to let it go a long time ago and life has been so much better.

Muriel Wilkins
Yeah, absolutely. And, look, the thing with a belief like “I need to be involved” is, at some point, it served you, right? That CEO, it probably helped him in some capacity at some point where he was cc’d or maybe he had had an occasion where he was not copied on an email and all hell broke loose as a result of that, or he thinks as a result of that. And, therefore, his mantra then became, “You’ve got to CC me on all the emails.”

You know, I think the point here is that just because it works in one situation doesn’t mean it’s going to work in all situations. And, certainly, from a leadership standpoint, there’s no way you can have the sheer physical capacity to be involved in all the things.

Pete Mockaitis
Well, could you share with us a cool story of someone who had that limiting belief and what they did to evolve beyond it and what, ultimately, happened for them?

Muriel Wilkins
Yeah, absolutely. I’m thinking, even as you were sharing the story of that CEO, I’m thinking about a client that I had who, and this is something that I often find, particularly if you’re the founder of an organization or a startup, or you were there from the beginning, even if you’re not the founder, you were one of the early employees, where, quite frankly, it is required that all hands are on deck.

And so, this particular person, she had founded this nonprofit on her own, it was just her. And so, she was used to doing all the things. But then as the nonprofit grew, and again, she really needed to be focused on external fundraising and being motivating staff and thinking strategically and dealing with the board.

I remember one of the conversations we had, she’s like, “But I just find I don’t have time to do all these things.” And I said, “Well, what are you spending time doing?” And she said, “Well, for example, like this morning, I was checking the bathrooms to make sure that there was toilet paper in there.” And I said, “Is that the best use of your time as CEO?”

And it made her really think about it from the perspective of, “Why am I the one doing this?” Not to say that it shouldn’t be done, but that wasn’t where she added the most value. And so, it wasn’t that I was telling her it’s not the best use. I just asked her whether it was the best use.

And so, when she started shifting to “I need to be involved where it’s the best use of my time” it gave her an automatic filter for how should she be prioritizing where she spends her time. And I think that’s what we all need to be doing, is really thinking about it through a filter rather than a universal level of engagement that we need to have in all the things in order to keep things from going wrong.

Pete Mockaitis
All right. Muriel, now for just our human need to have stories completed, how did that toilet paper get handled in the end?

Muriel Wilkins
She delegated it. And what’s funny is there were people in her organization who wanted to help. But she also, it’s interesting because these beliefs never come from a bad place. She was also very concerned because they were doing a lot of work and they were a service-oriented organization.

She was also concerned about putting more burden, as she put it, on her staff. She did not want to burden them with more. So, she took it upon herself. She’s the one who would do all these things, but they were like, “Look, you’re better off going out and raising money for us because if you don’t do that, you’re the only person who can do that. If you don’t do that, we’re not going to survive as an organization.”

So, these little things, and the toilet paper was just one example, but when you add up all those little micro examples of where she was spending the time, and we started calling them breadcrumbs, right? Like, stop focusing on the breadcrumbs and focus on the loaf, the mana. Then she started getting it, and her staff was more than happy to focus on the breadcrumbs.

And you know what? They felt like they were adding value by doing that. And so, kind of it worked out. So, it required not only a shift in belief in her, but she needed to have some conversations, be clear around what she was delegating and ensuring that her staff was also aligned around those things.

Pete Mockaitis
Well, I’m excited to get into the rundown of the top seven beliefs that limit us, as well as your approach for addressing them. But before we do it, I’d like to hear, any other surprising, fascinating discoveries you made as you were digging into this research?

Muriel Wilkins
Yeah, so I think there were a couple of things that really struck me, two, in particular. The first is we just talk about beliefs, and what they are. Because when I say the word beliefs, some people are like, “What are you talking about?”

And so, when we think about what a belief is, it really is just an assumption we’re making or a story that you’re telling yourself. Like, are they true? I mean, you came out of consulting, so you know this. I did as well. We make assumptions when we model something or when we put a budget together. But do we know if it’s actually true? We don’t. It’s a hypothesis around what’s going to happen.

And if you put in one thing I learned in consulting was, you put in garbage assumptions to that model, that spreadsheet model, what’s going to come out on the other side is garbage. And so, one of the things that I really loved digging into was the impact of our thoughts and our beliefs on our outcomes.

And there’s been some interesting studies, everything from Carol Dweck’s work on growth mindset to Ellen Langer and Alia Crum’s work around the impact of thoughts and beliefs on health outcomes that undeniably show that it’s not just what you do, but it’s what you think about what you do that has a huge impact on the outcomes you have. So that was number one.

I think number two, when I looked across all of my clients, or I looked at 300 of them, to see if there were some commonalities in terms of the types of beliefs that they had and, lo and behold, I did find that there were some commonalities, the one that surprised me the most is the belief of, “If I can do it, so can you.”

And it surprised me, Pete, because that is a mantra that we use, I have used so many times that I thought was like very motivational, very inspirational. And it can be, but it isn’t always. It can actually be quite debilitating and demoralizing and, quite frankly, get in the way of the thing that you’re supposed to do as a leader, which is to also coach and develop others.

Pete Mockaitis
Yes. And I want to hear, when you mentioned huge impact that you’ve seen from the research, can you share with us any sort of eye-popping discoveries or experiments, pieces of research that made you go, “Whoa”?

Muriel Wilkins
Yeah, my favorite, which I write about or summarize, synthesize in the book is the one by Ellen Langer and Alia Crum. And so, they were looking at, and they were at Harvard. But they basically looked at a group of hotel attendants, so the people that you see when you’re in a hotel cleaning the rooms, doing all the things.

If you’ve seen these folks, they’re on their feet all day or they’re pushing things. They’re doing very much physical labor for eight hours a day. And they ask these folks, “Do you believe that the work that you’re doing is exercise? Like, does it equate working out?” And most of them said, “No, we’re just doing our job. It’s not exercise. Exercise happens after this if I get around to it.”

And so, they introduced to them, “What if you just thought about your work as exercise? What if you just considered your work to be exercise?” which is a belief, right? It’s just a different assumption you’re making about your work. And then they tracked what happened. And what they saw that four weeks after introducing this notion, they saw material enough improvement in a bunch of different health metrics in the folks who they had assigned this new belief.

And so, their conclusion was, and that was the only thing that changed, Pete, nothing else. The work didn’t change, the people didn’t change, their uniform didn’t change. That’s the only thing that changed. So, the conclusion was, again, that it’s not the work that they’re doing, that necessarily just drives the outcomes, but it’s what they think, the thinking about that work, what they believe about that work that then also impacted outcomes.

You know, when I read this study, as well as again, the growth mindset study that Carol Dweck has done, where she did almost the same type of thing as it relates to education, I thought, “Well, my goodness, like, why doesn’t this apply from a leadership standpoint?”

And I have experienced in my own work, part of my frustration as an executive coach for the past 22 years is I would help my clients move to action, move to doing something different but they would always come back to the thing that was frustrating them to begin with or the outcomes that they weren’t getting to.

And what I realized is they were changing what they were doing, but they weren’t changing what was driving the behavior, which is the belief or the thought or the assumption or the mindset. But if we could change that or expand on it, I don’t even like to use the word change, it made it much more sustainable in terms of them being able to have new behaviors, new ways of doing things to then make the out more sustainable.

Pete Mockaitis
And I’ve heard of this study several times, and whenever it comes up, I just wonder, like, what is the intermediate mechanism by which that is occurring? And so, I can only speculate, and maybe they’ve got better speculations or you know, and you can solve this mystery for me.

But in terms of, if you think about it as exercise, you then do it differently and you actually appreciate, “Oh, my heart rate’s getting up a little bit.” It’s like, “Ooh, I’m going to have a little bit more gusto in the way that I’m moving.” And, thusly, there are physiological impacts of that? Or, what’s that sort of intermediate step?

Muriel Wilkins
Think about it in terms of, you know, if I am watching a scary movie, again, I’m saying scary. If we’re watching the same movie and my belief is, “This is scary,” how does my body respond? My body responds for me, I might sweat, I might go like this and hide my eyes. I might clench my fists and my heart might start pumping fast.

But if you’re looking at the same movie, let’s say Chucky, which was the first movie my husband took me on a date, I would say that was scary for me. He thought it was funny, right? So, what did his body do? His body, his eyes lit up, he was jittery in his seat, he was laughing. Same movie, different response based on what we think about what we’re seeing in front of that screen. So that is my anecdotal way of explaining it.

And I think the same holds true in anything that we do, right? We all might look at a situation and approach a situation, and certainly in the workplace. How we experience any workplace situation, in particular the challenges, is impacted by the way we think about that situation, by what we think about ourselves, about how we think about the other person that’s part of that situation, or what we think about the context.

Pete Mockaitis
Certainly, yeah. I’m thinking about perhaps giving a speech or presentation. Some people say, “I’m so scared. I’m nervous. I’m terrified.” Others say, “I’m so excited. I’m pumped up. This is going to be awesome.” And it just has that whole cascade of downstream effects there.

Muriel Wilkins
Yeah. And, look, and, by the way, I’m not a person who sits here and say, “Oh, my gosh, just think it and it will happen.” Like, that’s not what this is all about. I think it’s much more about having alignment, right? If what you want to have happen is to show up as confident in that presentation, or what you want to have happen is the audience leaving feeling like you’re engaging, then you ought to work backwards and say, “If I want to show up as engaging to the audience, how would I need to act in that presentation?”

“How would I need to behave in that presentation? And if that’s the way that I need to behave, then what do I need to think in order to be able to behave that way? Or, how do I need to feel in order to behave that way? And if I need to feel that way, then what do I need to be thinking about the audience, about the presentation, about me, in order to increase the probability that I can actually feel and behave in that way?”

Pete Mockaitis
Oh, I like that a lot. So, working backwards there, in terms of my thought or belief leads to my feeling and then my presence, how I’m showing up leads to the impact or transformation. And then as you explore that chain, you could even see, “Well, I need to think or believe that,” I don’t know, “this thing’s really going to work.”

And so then, we’d say, “Well, what are my doubts? Well, why don’t I go investigate those? OH, hey, what do you know? It looks like the odds really are good that this thing is going to work, and that it will naturally flow through.”

Muriel Wilkins
Yeah. And, look, and it’s not to lie to yourself. It’s also the point that many beliefs can exist at the same time, right? And so, again, going back to the example of the presentation, yeah, I could still say, “Oh, my gosh, like, I might mess up my words.” That certainly could be true. We don’t know if it’s actually going to happen.

And I have this belief that, “If I mess up my words, people are going to think that I don’t know what I’m talking about.” And I can also believe that what I have to say is really interesting and that others will be interested in it. So, which of those two is best going to serve me if my goal is to be engaging in that presentation? The second one.

So, it’s not to say that the first one doesn’t exist. It’s just that it’s not helping me right now. So why pick it up, right? It’s like if I’m trying to be healthy and in front of me is a carrot or a bag of potato chips, right? Both are good, and I’m making the choice based on the outcome of I want to be healthy, I’m going to pick up the carrot.

If it’s like, “Muriel, you just want to satiate your taste buds right now,” if that’s the goal, then I might pick up the potato chips. Just make sure that the way you’re thinking about something and the way you’re acting is aligned with the outcomes that you want rather than just based on default or habit.

Pete Mockaitis
Beautiful. Thank you. Well, could you give us the quick, I don’t know, two- three-minute version of the rundown of the seven beliefs you highlight here?

Muriel Wilkins
Yeah, absolutely. So, we already spoke about one, which is “I need to be involved,” which is basically, the way you see it is somebody just wants to be involved in all the things. I think the example of wanting to be copied on everything is a great one, and that’s a telltale sign that that might be there for you.

The second is “I need it done now,” which has a sense of not only wanting completion on all the things, but also urgently. So, there’s almost this, what it leads is what’s known as toxic productivity, which is everything needs to be done at any cost.

The third is “I know I’m right.” It typically shows up as the person who, you often hear them called as they always want to be the smartest person in the room. What’s tricky about that one is those folks actually do have an uncanny ability to know the answer and see around the corner. They’re just doing it in a way that doesn’t serve their goal, which is to also get other folks to align with them.

The fourth is “I can’t make a mistake.” And so, that’s pretty self-evident. It’s this belief that no mistakes are acceptable in any type of way. And it really is grounded in this notion of underlying it all, feeling like, “If I make a mistake, I won’t be able to recover.”

The fifth one is, “If I can do it, so can you,” which is, again, one of those that sounds motivating, but can be quite debilitating. We have, “I can’t say no,” as the sixth one. And then the last one is, “I don’t belong here.”

Pete Mockaitis
Okay. Well, so what’s interesting is each of these has many particular flavors, variations, facets. For example, “I can’t say no,” I can imagine it’s sort of like there’s a, “Or, what?” And like the, “Or, what?” it could be totally different for people.

Muriel Wilkins
That’s right.

Pete Mockaitis
Like, “Oh, they’ll think I’m not a team player,” or, “I’ll get fired,” or, “I will miss out on this once-in-a-lifetime opportunity that’ll never come back.” Just for one demonstration, can you give us a feel for the different variants of, say, “I can’t say no”?

Muriel Wilkins
Yeah, I think that’s a great nuance that you’ve pointed out, Pete. And I think, in order to understand the variance, because, by the way, you can have this belief and it shows up in varying ways depending on the situation or different even times in your career or your life. But what I think is important to understand is where these beliefs come from, right?

You weren’t born with them, they were learned. And they were learned because it is what got you through something, that got you through to the other side. They actually helped make you successful. A lot of times, in your family of origin or maybe in your schooling or maybe in your community or maybe just out in the world, but now in this particular context, it might not be helping.

Even though they are variants, they all have a commonality, which is, “What is the need that they’re trying to fulfill? What are they trying to make sure that you get?” Fundamentally, under each of these beliefs, we are all trying to get three needs met. The first is the need to feel worthy. The second is the need to feel connected. And the third is the need to feel safe, okay?

We all have these fundamental needs in the workplace, outside the workplace, when we were two years old, and when we are 55 years old, right? So, many of these beliefs come from a place of trying to get these needs met. So, the, “I can’t say no,” for example, well, when you dig down, when I work with my clients and we dig down and say, “Well, why can’t you say no?” They might say like, “Well, I don’t want to disappoint them, right?

Well, what would disappointing them mean? Ultimately, when you feel, you know, I remember my daughter told me once when she was younger, she said, “The worst thing that you could ever tell me.” She was like eight. She said, “The worst thing you could ever tell me is that you’re disappointed in me.” I said, “Really?” I said, “It’s not that I don’t love you.”

She said, “No, no, no. It’s that you’re disappointed in me.” And I said, “Why?” And she said, “Because I would feel like you’re literally just, like, turning your back on me,” which basically told her those words meant that she would no longer be, in her eight-year-old mind, would no longer be connected to me, right? And so that was her articulation.

But at the root of “I can’t say no” is a sense that, “If I say no, I will be disconnected from the people who I am trying to do something for, or from the work. So, yes, on the other hand, means that I am connected, right?” And so where might that come from? Maybe at some point in your career, in your life, or whatnot, you learned that saying yes kept the relationship going, kept the connection going.

But does it still serve you? And is it necessarily true, now, universally, that if you say no, it will destroy the connection? And vice versa, as many people find out later in their career, “Even though I’m saying yes to everything and taking all the things on, I still am not maintaining the connection. I’m still not getting the promotion. I’m still getting fired. I’m still the last one here and abandoning myself rather than being able to care for myself and care for the work at the same time.”

So, it’s not that, all of a sudden, I want people to say no, no, no, no, no, no, no all the time. It’s just understanding that that rule that you have in your head that may have served you at some point is not a universal rule. You have to be able to adapt and recognize “When is it helping you, and when is it not?” So, there are times with my clients where I’m like, “Yeah, you can’t say no. This is one you can’t say no to. You got to do it.”

But then there are others who’s like, “Really? What are your other options?” Well, you’ve got yes, you’ve got maybe, you’ve got a stream of other options that you can choose as a response. It doesn’t always have to say yes, be yes.

Pete Mockaitis
Well, I love that. And it sounds like we’re starting to get into it a little bit, the process, your framework, when you are addressing these pieces. Can you walk us through these steps?

Muriel Wilkins
Yeah, absolutely. I mean, the first step is that you have to uncover that there’s actually some place where there’s misalignment. And so, what I tell people and try to short-circuit it and I talk about it in the book is the minute you feel something is off, that’s the only way I can describe it. And that can come from an external cue.

Somebody’s not getting what they want or you didn’t get the promotion or you’re not getting the feedback you want or you’re not, something is off. There’s a gap between what you want, the outcome you want, and what’s actually happening. The audience seems bored. But there are also internal cues, and I would much rather people face the internal cues, because they usually suggest it before the external ones come up.

And the internal cues, you know, I’m pointing at my chest, my heart space here, is my chest tightens. Something feels off. I get like a little tingly. Something feels off. I’m worrying about something, but I don’t even know what I’m worrying about. Something feels off. So, the first question is, or awareness is, “Something doesn’t feel like it’s happening the way I believe it should be happening.”

And then the second question is you have to name what is the belief that might be driving that dissonance, right? So, “What is it that I’m believing?” And this is a simple question, “What is it I’m believing about myself? What is it that I’m believing about the situation? Or, what is it that I’m believing about the people involved or the stakeholders or whatnot that is contributing to me behaving or feeling in this way?” Okay? And so, that’s where the naming happens.

And what I found is that when we got down to it, it typically, at least for my clients, ended up being one of these seven. Those were the top seven. There are certainly others. And so, I’m not suggesting that these are the only seven. It’s that at least it gives you a jump start as to what they might be. Once you can name the belief, then you want to move to, before you move to action, which is, “Okay, well, Muriel, what do I do about it?”

You want to actually unpack it a little bit, and that’s step number two, unpack it. The unpacking is becoming friendly, getting to know that belief, because it’s been around a long time. You better believe it. So, you’ve got to look at it and say, “In what way has it helped me? And in what way is it not helping me? Why do you want to do that?”

Because this is not about getting rid of the belief. Again, it’s just putting it to the side so that when it is helpful to you again, you can pick it up. And the only way you’ll know when to do one or the other is if you become familiar with it. And just asking yourself, “In what moments has it helped me? And in what moments does it not help me?” you are then having more agency and taking control more about what your beliefs are and your thoughts and assumptions are, rather than just, again, looking at them universally.

Once you do that, then you can move to the third step, which is the unblocking. The unblocking has two pieces and it’s very important. The first step is reframing the belief. So, you’ll say, “Okay, well, if that belief’s not helping me, which one would?” And it’s just as a reframing. So, instead of, “I need it done now,” what if it’s, “I need certain things done now,” or, “I need the things strategic, that have strategic value done now,” or, “I need the things that are most important done now”?

Or, we even drop the now, “I need to focus on the things that are important for us to do.” And that little reframing, you can then channel into the last step, which is the actions. If that is my new belief, then how will I approach this situation or this work in front of me or my team or myself, right?

The issue is most people try, because we are so action-biased, most people try to short-circuit the whole process and go straight to, “Oh, there’s a problem? What do I do? What do I do?” And that works, but that’s the fake-it-till-you-make-it approach and it’s not sustainable. We see this happen all the time with people outside of the workplace, with people who try to lose weight, for example.

It’s, “I’m just going to start exercising January 1st.” Well, we all know what happens by Feb. 14, right? Valentine hits and it all goes out the window. Why? Because the action change, but the mindset around relating to exercise, relating to working out, relating to all those things are not sustainable. And so, you go right back to the actions you were doing before because your actions will realign with the way that you think about it.

Pete Mockaitis
Well, sticking with that example for a moment, let’s say that we’re faking it till we’re making it in the world of exercise, your diet, health stuff, what are some ways some of these particular beliefs show up? Maybe just walk us through that whole process in which someone is engaged in that but it’s not going to end well, tell us, how might the execution of the three-step framework unfold to land in a happier place?

Muriel Wilkins
I’ll use me as an example. So, I have wanted to build my strength for a while. I’m a cardio person. I have been a long-time runner. Did distance-running for a long time, until my hip gave out on me.

And I thought to myself, I’d been told for years, “Muriel, you need to balance out your cardio with strength.” Okay, I tried. I would say, “Okay, yep, I’m going to start this program.” Went to action, but never, mindset-wise, it was, “No, cardio is where the real value is at. Running is where the value is at.” So, guess what I did most of the time? I ran, and within a couple weeks I would give up my strength training regimen, okay?

Until I recognized that, because of my hip injury, a couple ortho doctors told me, “If you don’t strengthen your hip more and your muscles around it, you’re going to have some serious issues down the line.” Okay, so how do I need to rethink about this? I need to rethink about this not in terms of training for a race, I need to rethink about this in terms of longevity, right?

What do I believe about longevity? Oh, what I believe about longevity is both my cardio and my strength is equally important to contribute to the type of healthy longevity that I want. Reframe, okay? That mindset of training for a race, “Cardio is where it’s at,” was not helping me. Okay, that I realized.

Once I understood where that original mindset came from, which was past the uncover, I could move to unpack. Why was I thinking, why was it helping me all this time? I knew that my success had come from racing, so I wasn’t letting go of that being the belief. I became very clear. I’m not racing anymore. That got me past the second phase.

Third phase, reframe, I now have new ways of thinking about my exercise routine. Okay, now I’m thinking about it differently, I can move to action. And every time I slip up on the strength training, which I still do, I go back and I say, “Okay, how am I thinking about this? Why am I slipping up on the strength training? I’ve got to rethink how I’m framing it.” And I go back to the longevity piece, which helps me continue with it.

Pete Mockaitis
Well, perhaps we have an eighth major belief there in terms of this isn’t valid. Maybe that’s related to “I don’t belong here.” It’s like, “You know, doing the strength training thing, that’s not really me. I’m more of a cardio person, a racing person, not down with the gym bros grunting and doing huge plates and all that. So, I don’t see the value here.”

But then, when there’s a new belief, indeed, it is transformational. I think I felt similarly, in that having a bodybuilder-like physique, I think, once appealed to me as maybe a 16-year-old. Never really happened. But now that’s just, it doesn’t matter at all in terms of my interest. But when you talk about longevity, I think about Peter Attia, and Outlive, and some of his things.

It really is, “Oh, well, would you like to be able to play with your grandchildren in your seventies and eighties?”

Muriel Wilkins
Yeah, different outcomes.

Pete Mockaitis
As opposed to being sort of stuck in a chair the whole time, and I’m like, “Well, I would. I would like that.

Muriel Wilkins
Yeah, absolutely. And, I mean, you mentioned him, but that is what changed my framing of thinking about this was actually reading his book.

Pete Mockaitis
Yeah, it’s a good one, Outlive.

Muriel Wilkins

And so, it was like, “Yeah, I want a different outcome. So, what do I have to do? I can’t keep thinking about it the same way. I’ve got to change the way I think about it or else I can’t get with this program.”

Pete Mockaitis
Yeah. And I think about beliefs about value can be interesting, in that you may come to the opposite conclusion in terms of, “Hey, you know what? This thing really isn’t worth doing. I could just stop beating myself up and trying to get back on the wagon and just let it go.”

Muriel Wilkins
Yeah, absolutely. I mean, here’s the thing, and what really drives me, Pete, like we ought to work every single day or we have work, but work is part of our life, whether we like it or not. And it can be truly challenging. A big part of my career is built on the fact that work is challenging for people. I would be out of a job if they didn’t consider it challenging. And I want to be out of a job. I truly do.

And what I find, though, is that people do not give themselves credit for how much control they actually have about how they experience work. And this might sound very controversial, right. because we tend to say organizations have a responsibility to make us feel like we belong, organizations have a responsibility to make us feel like this, this, and that. And I actually absolutely agree.

I am not absolving any organization or system for making you feel a certain way. They have a responsibility. And you also have a responsibility for yourself when you go into that job or into that workplace. And so, your part of your responsibility is saying, “How am I approaching this? And how am I thinking about it?”

Because, again, what the research has shown is how you think about something does have an impact on how you experience it. And I don’t know about you, but if I know that I actually have half the currency to influence how I experience anything, why in the heck am I going to wait for somebody else to change my experience?

I’m going to at least try to make it 50% better, my part of it. If they don’t want to clean up, and I don’t want to rely on the other person cleaning up their side of the room, let me clean up my side of the room and at least know that I’ve shifted the energy a little bit by cleaning up my side of the room.

Pete Mockaitis
Well, Muriel, could you give us another fun example of someone who worked through this kind of process of examining the belief, starting from sensation, and, in fact, saw just this outcome, a transformation of the experience of work into something much more lovely?

Muriel Wilkins
Yeah, absolutely. So, I think one that comes up also a lot is the belief of “I know I’m right,” you know? And these are the folks who, quite frankly, they tend to be high achievers. They have been known as being very smart, particularly as they were growing up. They get things very quickly. I suffered from this one, quite frankly, and still have to manage it.

And so, I had a client where he received some feedback. The feedback didn’t say, “Oh, he knows he’s right all the time.” It didn’t say that. What it said is, “He talks over people. He interrupts in meetings. He makes people feel like they’re not smart.” I mean, so the feedback said, “You talk to him and you feel stupid afterwards because of the way that he responds.”

“He did not give a chance for people to come up with their own responses. He would question them in a way that, quite frankly, they didn’t even want to share what they thought out of fear that he was going to sort of come down on them.” And we’ve all experienced those individuals at some point in our life. I will raise my hand and say, unfortunately, I have at times been that individual.

And with my client, even when he got the feedback, he was very like, “It’s wrong. It’s not right. It’s not right.” And it wasn’t till, and I talk about this in the book, like he not only got it from people on his team, he got it from his peers, and that became an issue. And because they didn’t want to work with him, quite frankly, at that point, which was hard to then get the work done, because he needed his peers to get the work done.

And it wasn’t until he saw himself on a Zoom, we had recorded a Zoom meeting that he had been in, and he saw not how he was behaving, he saw how others were responding to how he was behaving, which was again, the interruptions, the constant “Got it, got it, got it, got it.” And, particularly, he saw the look of frustration from his boss, and he valued what his boss thought a lot.

And that’s when he said, “Okay, that’s not the way I want my boss reacting to me.” So that was the beginning, for him the large part was even getting the, like, “Yes, there is dissonance and I want to do something about it.” So, then we were able to name like, “Why do you think she responds that way? When you speak in this way in a meeting, what is going through your head…” that’s the question I ask him, “…when you interrupt, when you talk over people?”

And I remember, he just with exasperation, he’s like, “Because I know what we need to do.” He’s like, “I know what we need to do. I know what the answer is. Why are we spending time talking about this? We’re wasting time.” That was the belief. And he was applying it for everything. And so, for him, the unpacking piece, which is the second stage, came from this place of his whole life he had been valued for being right.

He was a top tier scholar. I’m not going to go into specifics because then he might be identifiable, but like, he was top of the top of the top. But anybody who has done well, particularly at school, and gotten rewarded for it, may suffer from this one. So, he understood that, while it may have served him well at school, or it might have annoyed other students, but he didn’t really care, it wasn’t serving him well in this role that he was in now.

And so then, we reframed it, right? And the reframe was based on, “What’s the outcome that you need to achieve?” And the outcome he needed to achieve was, “It’s not just about getting the task done. I’m now in a position where I also need to get buy-in from my peers, and certainly buy-in from my boss. And so, what would I need to believe? What would need to be my operating assumption and principle in order to show up in a way where I was more collaborative in order to get to that outcome?”

And it was, “My job is not to always give the answer. My job is to help guide people to the answer,” which then led to him being able to listen a little bit more, ask the questions, wait till at least people finish talking. Now, will he ever be known as the warm and fuzzy guy? No.

But was there a marked improvement in terms of how others experienced him? Absolutely. And he was able to then move through some of these projects that he needed to get done with others a little bit more seamlessly than he was in the past.

Pete Mockaitis
What I like a lot about that story with uncover the blocker is there are perhaps many ways to illuminate this above and beyond simply introspection. It’s like here we’ve got some technology and work, a recorded Zoom meeting, “Oh, okay.” And that shows some things that you may not get with looking into the sky with a journal in hand.

Muriel Wilkins
Yeah, yeah, absolutely. I mean, that’s why I think it’s both sort of a mechanism of there are external cues and then there are internal cues. For me, personally, I don’t really care where your cues come from, know. As long as you are aware that, again, the math isn’t math-ing, what you want to have happen is not actually what’s happening, or something’s getting in your way.

And sometimes, again, you know, it’s nice to know about the internals because you can short-circuit that a little bit faster than waiting till you get, you know, so for him, what would have been an internal cue, an internal cue would have been able to read the room, not necessarily waiting for the Zoom. Now what’s interesting in this particular example is that, with practice, he became better at reading the room, right?

And that’s what I’m looking for. It’s not necessarily that you get it right every time. It’s that he got to a point, and that’s what I look for with each one of my clients and I look for, for myself, is the course-correction time taking less time. So, “Am I able to notice?” It’s, was he able to notice in the moment that, “Okay, yeah, I just interrupted for the third time, and that person looks a little exacerbated. Maybe I should switch course right now.”

“Yep, I’m totally anchoring in the ‘I know I’m right.’ I can hear it. Let me reframe so that I can be more collaborative in this meeting if, indeed, that’s my goal.” Because if that’s not your goal, if your goal is to come off as the smartest kid in the room, as the 360 said, then keep doing what you’re doing. We don’t need to do anything differently.

Pete Mockaitis
Right. And I’m thinking, when it comes to these reframes, so we move from “I know I’m right” to “My role is to help others find solutions, not to always give them the answers,” I think that, in my experience when making that shift, in the moment it can feel revelatory like an epiphany I’m kind of excited about.

And then, yet over time, it doesn’t really feel as though that is, in fact, the dominant operating model inside of my feelings, nervous system at work. Do you have any pro tips on reinforcing the enlightened reframed such that it’s really sticking and taking root?

Muriel Wilkins
Yeah, look, I think that what’s very cool about beliefs is that they’re so malleable, right? And so, I actually think that this model works if you are curious. And so, I encourage people to continue to be curious about it because that may not be it. The reframe might not be what’s going to last forever and ever and ever. You may need to reframe that even more.

And so, you want to constantly be asking yourself. The real rule of thumb is really keep being curious about, “What am I thinking in this moment?” And the more that you can keep thinking, or, “What am I thinking as I walk into that meeting? What am I thinking as I go into that conversation? What am I thinking as I’m about to do this presentation?”

And the more you can make that curiosity starting point, the beginning of your planning for anything, the more you will let those beliefs evolve even more so that you can discover, “Oh, that’s not it. Maybe it’s something else,” and that’s okay, right?

The issue is when you just are so attached to that one fundamental belief, one of the seven or whichever other one you’re tied to, that you end up not doing anything differently. You just keep doing the same thing over and over again, which as we know is the definition of insanity if you’re expecting different outcomes.

And so, the whole notion is, if you want to do something different, just being curious about what’s driving that doing. And continue to mold it, continue to, I personally practice this a lot and it comes a little bit more naturally, but it’s taken me years to master. I don’t even think I’ve mastered it, but years to kind of habitually be curious about what I’m thinking in the moment.

And I will be like, “Yep, I got it.” And then three months later, I’ll be like, “Oh, there’s another level to it. It’s not only this, it’s also that. Okay, that’s cool, let me try that one now.” And so, you have fun with it a little bit.

Pete Mockaitis

Beautiful. Well, Muriel, tell me, any other key things you want to make sure to mention before we hear about some of your favorite things?

Muriel Wilkins
I mean, look, I think the main thing is, that I would love for folks to take away is, again, this notion of you have so much more in control than you might give yourself credit for. And true agency is an ability to have a choice.

And one of the areas, and probably the primary area that I believe we all have a choice with is how we think about anything. And so, if you want to have a choice in how you experience anything, start with what’s most in your control, which is your thoughts, your assumptions, and your beliefs.

Pete Mockaitis

All right. Well, now could you share with us a favorite quote, something you find inspiring?

Muriel Wilkins
Well, one of the quotes that inspired this work, and is a favorite quote of mine, that comes from the world of Buddhism is, “Pain is inevitable. Suffering is optional.” And that’s the quote, right? Pain is always going to happen. Challenges are here and they will cause us pain. The goal is not for the challenges to go away. But how we respond to those challenges can either make us feel like we’re suffering or we can have a different experience with them.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Muriel Wilkins
Right now, my favorite tool is breathing. It’s, literally, recognizing and applying the fact that I can change how I experience anything by just changing the way I breathe as I’m going through it.

Pete Mockaitis
And a favorite habit?

Muriel Wilkins
My favorite habit is every night texting my kids because they are now off to college, and I text them “Good night” and “Love you” every single night.

Pete Mockaitis
All right. And is there a key nugget you share that really connects and resonates with the clients, they retweet you and you’re known for?

Muriel Wilkins
Every now and then we get we go there, and I said, “Listen, I’m not religious, but I’m going to drop some Buddhist knowledge on you, right?” And, yeah, I tell them like, you know, pain is inevitable. Suffering is optional. And you can just see in their face that they get it.

Again, this whole notion is they have more control around how they experience something. And, particularly, from a leadership position, if you’re in a leadership role, the way that you respond to something has so much impact on everyone else. And so, the ripple effect is real and be a good steward over that.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Muriel Wilkins
Yeah, so if you want to learn more about all the things that I’m involved in, MurielWilkins.com is the best place to take a look. And I’m on LinkedIn at Muriel Wilkins, and on Instagram @coachmurielwilkins.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Muriel Wilkins
My final call to action is be curious about your mindset. Don’t go straight to doing. Take a pause and just be curious about how you’re thinking or what you’re thinking about what you’re about to do.

Pete Mockaitis
All right. Muriel, thank you.

Muriel Wilkins
Thank you, Pete. Always a pleasure.

1100: How to Be Bold in the Face of Uncertainty (According to Science) with Dr. Ranjay Gulati

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Dr. Ranjay Gulati discusses how to resource yourself for courageous action during times of uncertainty.

You’ll Learn

  1. The critical question to ask when you’re feeling fear
  2. The six resources of courageous people
  3. The simple mental shift that leads to braver actions

About Ranjay

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. His pioneering work focuses on unlocking organizational and individual potential—embracing courage, nurturing purpose-driven leaders, driving growth, and transforming businesses. He is the recipient of the 2024 CK Prahalad Award for Scholarly Impact on Practice and was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. 

The Economist, Financial Times, and the Economist Intelligence Unit have listed him as among the top handful of business school scholars whose work is most relevant to management practice. He is a Thinkers50 top management scholar, speaks regularly to executive audiences, and serves on the board of several entrepreneurial ventures. 

He holds a PhD from Harvard University and a Master’s degree from MIT. He is the author of Deep Purpose (2022) and How to be Bold (2025), both published by Harper Collins. He lives in Newton, Massachusetts with his wife and two children.

Resources Mentioned

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Ranjay Gulati Transcript

Pete Mockaitis
Ranjay, welcome!

Ranjay Gulati
Thank you. A pleasure to be here with you.

Pete Mockaitis
Well, I’m excited to talk about boldness and everyday courage and all the ways we can make that happen.

Ranjay Gulati
Yeah, I’m excited to talk to you today. And I think, you know, this has been a topic I’ve been studying for the last four years, so seeing it come to fruition is a relief and a delight both at the same time.

Pete Mockaitis
Well, just before we pushed record, you started saying great stuff about why right now, right now is when it’s really important to tap into some extra courage and why. So why don’t we pick it up right there? Why now?

Ranjay Gulati
Well, the one thing I don’t need to tell you, you already know this, is that we are right now in what Harvard Business Review calls an uncertainty crisis. We have technological uncertainty, “Where is AI going and how is that going to affect my job?” We have regulatory uncertainty, “Where are tariffs going? How is that going to affect my job?” We have geopolitical uncertainty, “How is that going to affect me and my job?” We have political uncertainty. We have environmental uncertainty. We have health uncertainty. And now there’s uncertainty everywhere.

Now remember, uncertainty is not the same as risk. Uncertainty is where you don’t know the outcomes. Risk is where you, kind of, more or less can model the outcomes, you put some pros and cons, you put some probability on them. And the last piece of the puzzle to understand is when there’s uncertainty, uncertainty activates in the human brain. It really goes right to the primitive brain, the survivalistic kind of reptilian brain, and activates the primal human emotion of fear.

And fear hijacks the amygdala, so you can’t even think straight. And you go into what people usually call fight or flight, but rarely do we fight. It goes to flight or freeze mode. And so, it’s normal to recognize and acknowledge that it’s scary, “I’m scared, but what am I going to do about it?” And that’s where courage comes into the picture.

Pete Mockaitis
Yeah, certainly, an uncertainty crisis. That sounds like one of the most anxious crises you can have. It’s a crisis about uncertainty itself. And I like that distinction there in terms of risk, right? It’s like, “Huh, maybe I’ll try this thing, and it’s either going to work or it’s not. All right.” That’s risk. Whereas, uncertainty is like, “We have no idea what could unfold in terms of, like, what the options may well be.”

And, yeah, it’s sort of funny, in a way. It’s almost sort of like the air we breathe or the water we swim in. It’s, like, you say that, and it’s like, “Well, yeah.” But it’s like, “Oh, wait a second. It wasn’t always like this.” It wasn’t always like this, but, yes, now that is our everyday reality. We are besieged by uncertainty on numerous dimensions, almost always.

Ranjay Gulati
Yeah. And I think, honestly, I think the question is, “How do we then deal with uncertainty? And how do we deal with the fear?” And I want to go back, when you talk about courage, is to go back to the Wizard of Oz. And if you remember the character, the Lion in the Wizard of Oz, and what does the Lion want? He wants courage.

And, ultimately, when he reaches the Wizard after this tortuous journey, and he tells the Wizard, “I want courage,” and the Wizard says, “But you already have courage because you got here, you took actions in spite of your fear.” And so, I think it’s the first starting point to understand this journey that I’m talking about, is courage is taking action in the face of fear. It’s not the absence of fear.

Very few people in this world are fearless. Most of us experience fear when we encounter uncertainty. And the question is, “How do we build tolerance for that fear? How do we learn to outwit fear? How do we learn to tame fear? How do we learn to face fear? How do we learn to normalize fear instead of succumbing to fear?” That gets to the heart of the issue, is that, “What is my response to normal fear that I’m going to experience in these trying times?”

Pete Mockaitis
Well, Ranjay, that sounds nice, to have that set of skills, in terms of just our experience of living life and our emotional internal state of mind. I’d also love it if you could make the case for us. Perhaps you have a story of someone who mastered some of these skills and saw some cool results in their career. Or, what’s really at stake for us, whether we continue bumbling along as we are, versus really mastering some of, well, the nine Cs we’re going to get into of being courageous?

Ranjay Gulati
So, courage can manifest either in an instant. There’s a moment that comes up and suddenly you have to step up or not. Or, it can be very deliberate, well thought-out, and how you kind of operate and think through that. Let me give you examples of both. One is an instant one who is Brandon Tsay. So, Brandon Tsay is a young gentleman in his mid-20s, mild-mannered, slightly built, very pacifist gentleman.

In fact, he told me that he’d never really ever gotten to any fist fights or anything like that. He always ran away from a fight. And he’s a cashier at a dance hall in Southern California, a dance hall started by his grandmother. And he’s working behind the cubicle where there’s a cashier desk. And just a typical ordinary evening, the gentleman walks in with a gun.

And Brandon knows right away this is not good. Now the question is, “What is he going to do?” So, one side of him is saying, “Let me duck under the table. Maybe he won’t see me, and this, too, shall pass. I will be there to live fight another day.”

But something gets into him, and he comes out of the cashier’s area, through the door outside, into the lobby, and gets into a fight with this guy who starts punching him. In the process of punching Brandon, who’s taking the punches, he manages to pull the guy’s gun away and gets him out of there. He has no idea why he did it.

Now I had to really probe with him to understand why he did it, but it was in the moment. Now let me juxtapose this against another character whom I interviewed who was a former student of mine – Frances Haugen. Frances is Harvard MBA, you know, hard-charging, doing a great job, having a phenomenal tech career and is now at Facebook.

And she is very troubled by the content on Facebook and what it’s doing to people. And she doesn’t do much about it, she’s just thinking about it and is troubled by it. Then she sees one of her own close friends getting radicalized by Facebook content.

She also sees internal research showing that Facebook knows what their content is doing. So, she has to do, “What am I going to do?” She spends almost a year deliberating on what she’s going to do. Ultimately, she decides she’s going to be a whistleblower, even though it may end her career, which it did. But she felt she had to do something.

So, these are two very different characters, but if you try to understand, and none of them, neither one of them had really shown, they were not like these heroic people who were former Navy SEAL, you know, had been out there, they were always kind of on the front of things, but something activated in them, the capacity to take bold action in the face of uncertainty.

And that’s what I try to understand. How did they resource themselves? How did they find the self-courage to do something they, otherwise, would not have done in the face of uncertainty?

Pete Mockaitis
Well, it’s funny you said Frances Haugen. I was like, “Wait, I know that name. That’s in the news. Oh, yeah, that Frances Haugen, the famous whistleblower.” So, she was a student of yours.

Ranjay Gulati
Yes.

Pete Mockaitis
Okay. So, you knew her, pre-whistleblowing times.

Ranjay Gulati
A long time ago, yes. Not very well. She was one among many of my students. But I wouldn’t have flagged her.

Pete Mockaitis
But she wasn’t like a fiery. Yeah, nothing?

Ranjay Gulati
No, I would not have flagged her and said, “Oh, she’s, one day, going to go and whistle-blow.” You know, I think that was my learning. In many instances, these are ordinary people who somehow find in themselves the capacity to be courageous.

Mahatma Gandhi was an ordinary Indian gentleman who wanted to be an English lawyer. He wanted to live in England. Nelson Mandela was not about to be a leader.

So, you have all these people who somehow, and that was what my learning was, “How do they resource? What triggers them? And how do they resource themselves to become courageous?” Because I believe courage is a choice. It’s a choice we all can make and it can really unlock our human potential in the workplace.

Pete Mockaitis
Yes. Well, yes, I’d love to dig into exactly this. When you say “What triggers them?” it’s interesting, you have an equation, which I find intriguing, that fear equals uncertainty, plus loss of control. And I was chewing on this for a while before we got on because, I suppose, if we have something real bad is going to happen to us, but we’re certain of it, the feeling isn’t so much fear.

Like, let’s say, “I’m going to get fired. I know it. Layoffs are happening. I am right in the crosshairs. I’ve got a meeting scheduled with HR, and they never schedule meetings with me. Many other people have been fired. So, it’s pretty much a certainty. I’m going to be fired.” Because there’s no more uncertainty, it doesn’t really feel like fear, so much as I guess dread, disappointment, sadness, resignation.

And then loss of control, there’s uncertainty if we go to the casino, but we chose to be there. Hopefully, we set good limits, “I have $100 to lose at Blackjack,” or whatever. And so, it’s like, “Yeah, there’s uncertainty, but I’m not afraid. This is fun. This is exciting.”

So, anyway, I was just mulling over your equation, and that’s what I came to, but you’re the master. Tell us about this equation and how it impacts how we approach situations.

Ranjay Gulati
So, back to what I was saying, when the human brain, when normal people encounter uncertainty, it typically comes also with feeling of loss of control. And when you have both those things happening simultaneously, it activates in us the primal human emotion of fear. In fact, one of the books I read had a whole chapter on what they call the good coward. Because we use the word cowardice or coward as a very, very negative label. It’s one of the worst things you can call somebody.

But actually, I found cowardice is normal. That’s the default for most of us human beings. Courage is an exception. So, the default for most of us in our jobs, whenever we encounter any form of uncertainty, whether it is job uncertainty, or it could be a project uncertainty, it could be a proposal uncertainty, it could be whatever form of uncertainty, the natural, normal human response is one of fear. And we need to get okay with that and not be, first of all, ashamed.

I used to be ashamed of my fear. When I’d get scared, I’m like, “Oh, I’m not allowed to be ashamed, fearful. I mean, geez, look at James Bond and look at Clint Eastwood and look at Jason Bourne and look at all these people. How can I be scared?” Because in my mind, courage was fearless behavior.

But then once I understood that, once I understood that fear was a normal human response, and once I understood that I needed to find a way to tame my fear, I then tried to understand, “How do people, others, how do they resource themselves and what can I learn from that? Are there some systematic things?”

And I found, actually, a body of research that I tried to understand, it was fragmented, and understanding the research and my own research into this, I was able to triangulate and come up with what I thought was a set of practices that all of us can use to make courage accessible to us.

Pete Mockaitis
Okay. Well, that sounds very appealing. So, here’s a great starting point, that cowardice is the default, fear is to be expected, no need to shame ourselves. Just understand, “Yep, that’s what’s going to happen here. That’s the natural response.” And, thusly, we can choose to go about doing some empowering. So, yeah, let’s do that.

I understand you’ve got, in your book, the nine Cs of courage: coping, confidence, commitment, connection, comprehension, calm, clan, charisma, and culture. Could you maybe give us the one-minute snapshot of what you mean by each of these things? And then we’ll just have some fun digging into the juiciest bits.

Ranjay Gulati
So just to, first, classify them, the first six Cs are at individual courage. The last three are about organizational courage, or team courage even. So let me start with the individual courage. The first one being coping. It’s important to understand that human behavior is not only rational, but it’s also interpretive. It’s how we look at situations. How do we draw meaning in storytelling? What is our story?

So, the first piece of coping is, “What’s your story?” If you have a story about, “I need to do something. I’m committed. It’s not “I’m interested.” It’s, “I’m committed,” that’s a different way of coping with the fear. The next one is comprehension, which is, “I’m looking at the gray, the foggy uncertainty out there. I’m not going to just leap into it. I’m going to do what a firefighter does. I’m going to tiptoe my way in and learn and take small steps into it.” So that’s comprehension.

Another one is connection, “I’m not going to go alone. Courage is not a solo sport. It takes a village. What kind of support do I have that boosts up my courage? I know there are people who give me emotional support, resource support, information support, and even feedback support. Do I feel boosted by the people who are backing me up?”

The next one is conviction, “Do I have conviction? Do I believe in it? Is there some kind of moral imperative underneath it? I need to do this because…” “How does it tie to my purpose?” The next one is confidence. Confidence is not just that I have the skills to do this job. Underneath it is this kind of can-do spirit, “I’ve got this.” How do you build up that kind of a Navy SEALS mindset? How do you build that up to be emboldened?

The next one is calm, “How do I keep calm in the face of the turmoil that fear can unleash? What are the rituals I might have? How do I focus attention on the task at hand and not get distracted? How do I reframe the situation? How do I maybe even use humor to lighten up the situation?” That’s individual courage.

You can then go to collective courage, which I’ll summarize by saying it’s shifting from me to we, “How do I get us all bought in to this idea that we’ve got to do something? How do I make it part of a culture? How do I make it part of our collective rhythm? It’s something we’re meant to do.” So that, in a summary, is the arc of the book, that courage is a choice. You can change and build courage muscles.

Because if you know how to resource yourself, you will find a way to be a lion king. A lion, I’m sorry, not Lion King, the Lion in “The Wizard of Oz.” Different musical.

Pete Mockaitis
Yeah, well, no, both are excellent and inspiring. Well, there’s so much good stuff to get in here. What I like a lot is comprehension makes a lot of good sense in terms of, “Well, yeah, if there’s a ton of uncertainty, we can get better comprehension and mitigate some of that by going step by step, taking a peek, doing a test, learning, having a conversation, okay, getting there. And action, absolutely. Hey, I’m about to do some stuff. That’s tricky, that’s demanding a lot of me. Let’s make sure I feel well, well-supported, connected with my people.” I like that a lot.

Tell us a little bit when it comes to coping and story. I think that could be a little bit tricky because sometimes I try to tell myself better stories to feel different things. And I know what I’m doing, it’s like, “Hey, Pete, I know you’re trying to trick me into seeing this differently and feeling differently about it, but I’m still scared. I’m still angry. I’m still annoyed. I still don’t feel like it,” like whatever. So, what are your pro tips in terms of coping and storytelling to yourself like a master?

Ranjay Gulati
So, the first thing I’ve realized is we are the biggest storytellers to ourselves. And these stories that we may or may not even be familiar with, it may be implicit, it may be buried deep in my psyche, have a powerful grip on us. They not only shape how we look at situations, but they also shape how we look at ourselves in those situations.

I’ll give you an example. In a recession, how do companies behave? Ninety-one percent of companies just go cost-cutting because the narrative they have is, “In times of uncertainty, survival is key. So cut costs, do whatever you need to do. This, too, shall pass. We’ll see it on the other side.”

Nine percent of companies, only 9% have a different narrative. They see adversity as opportunity, “This is a unique moment to leapfrog everybody else. Yes, it’ll be risky. Yes, there’s uncertainty here, but, you know, this is a unique opportunity. They don’t come very often. So how are we going to leapfrog everybody else in these down markets where everybody else has got their head in the sand?”

So, you start to see how these kinds of self-narratives, individually and collectively, become part of our way of facing uncertainty, because narrative, our own self-narrative, changes our sense of identity, how I see myself. It also changes the way we look at situations around us and the meaning we attribute to those situations.

So, I interviewed a mergers-and-acquisitions lawyer, who is now a commando in Ukraine, behind enemy lines. He said, “Look, I just had to do this. I couldn’t live with myself if I didn’t do anything.” So, what’s my story?

And a lot of people in work have an affirming story that, “I want to have an impact, I want to make a difference here. I want to get ahead. I want to be responsible. I want to be somebody someday.” Others have a rather negating story, “I don’t know if I can do it. I’m not sure. That’s too risky. What if it doesn’t work out?” So, “What’s your story?” is the starting point for this journey.

Pete Mockaitis
Well, I like that a lot. It sounds like there’s many flavors of story and they’ll take you down different paths, not just in the rough binary of, “Do this. Don’t do this,” but, “How are we going to approach it? And why is it worthwhile or not worthwhile to do so?” We can examine the story in terms of, “Okay, this is the story that is present.” Do you have any perspective on, once you’re aware of that, what’s the next best step?

Ranjay Gulati
You know, there’s an old saying, “Change your story and change your life,” right? And I think there’s some truth to it. This inner story is kind of like a central operating system that impacts everything we do. We’d like to believe that we have a rational calculative machine in our brain, cost benefit, does the math, looks at the expected value, pros and cons, SWOT analysis, scenario planning, we do that.

But there’s a parallel system that overrides all rational calculus, and that is this interpretive system. And you got to find a way to take and harness that. And a lot of courageous people harness that when they take bold action. Whether you look at Frances Haugen, it was her realization that, “I have to do something,” or, Brandon Tsay, in the moment, saying, “I have to do something.”

Pete Mockaitis
Yeah. It’s interesting. As I think about being in Frances’s shoes, you can very easily tell a story, in terms of it’s like, “Well, you know, corporations, they’re going to maximize shareholder value. So, naturally, of course, Facebook is going to try to do whatever it can to maximize engagement on their platform, and that’s just sort of how business works. And I’m just one of tens of thousands of cogs in this machine. And if I’m not digging this job, I could just try something else.”

And so, like that is a story and that is reasonable in terms of, “Okay, yeah.” I guess, none of those things you would just say, “That is utterly false,” but, like, that is a reasonable story. But then she took another one, it’s like, “What I’m beholding is evil. And it’s quite likely, if I do nothing, nobody else will either. So, it is up to me to stop this evil.” And, likewise, those two, those points are also valid, reasonable, rational. And so, which story you’re operating in really would direct the subsequent steps and path.

Ranjay Gulati
Absolutely and very well said. But I think story is the first step in this courage journey. The reason I have all these other Cs is because then you resource yourself. So, take Frances, she didn’t do it alone. She forged connections to really help her find that courage. It took her almost a year to do this after she first thought about it.

She was talking to a reporter who was guiding her on what needed to be done. She was talking to a law firm that helps whistleblowers on what needed to be done over there. She had a friend of hers who was a priest giving her personal feedback on how she should do it. She was talking to her parents who were giving her the moral support, and saying, “Come on, you got to do something.”

So, connections played a key role over there. Another one is confidence, “How did she build up her can-do muscle?” “I got it. I can do it. And you know what? I’ll be okay on the other side of this.” So, there are several other resourcing tools I found. So, it wasn’t just an isolated thing.

Brandon Tsay had moral conviction, “This is my family thing and I’m the custodian here, and my mother who’s passed away is looking up from there and I’m going to hide under a table?” So, he had a moral conviction. So, conviction played a key role as well. Right? So, each of them has resourced themselves in different ways.

Back to Frances Haugen, she didn’t do it all at once. She kind of decided to methodically understand and do it step by step. So that’s why I had to build this model, if I may, of “What are the resources available to all of us to build up that courage muscle?”

Pete Mockaitis
Boy, that’s really powerful, “My mother’s looking down from heaven. And so, who am I going to be? Am I going to be hiding here?” And I think that’s really a beautiful illustration of the power of story there, because, in a way, like they’re just facts. Like, “My mother previously passed away.” Like, that is a fact, that is a reality that is present in his world. But then when we bring that into the picture, it is transformative.

Ranjay Gulati
And I think the part to understand for all of us is, if we look at the magnitude of what these people did, and we’re like, “I could never do that.” But I think it’s really important to understand how they resource themselves. It wasn’t just a James Bond, Jason Bourne move, where you’re jumping off of a cliff with or without a parachute, and somehow magically you survive.

These people are very thoughtful. And how do we do that? We don’t have to be a Navy SEAL or a Marine to do this stuff. And back to the workplace, I think my realization about the workplace is, it turns out, the two most common emotions people experience at work are fear and anger.

Pete Mockaitis
That’s a bummer of a work day, “I was angry and then I was scared, and then I was angry again, then scared some more.”

Ranjay Gulati
Yeah, and I think, if there was more courage, more people would be able to live up to their full potential. I think that’s what happens when we live frustrated lives because we don’t. In fact, some research on regret shows that people have much more regret about inaction than about action. And I think we should all contemplate that, “How am I tackling the natural normal?” It’s okay to be scared, by the way, first of all, right? That’s normal. The question is, “What do I do with the fear response?”

Pete Mockaitis
Yeah. Well, you mentioned Navy Seal for the second time, and I did want to dig into the confidence point. My listeners are often saying, “I want more confidence.” Tell us, how does one facilitate, cultivate more of this can-do spirit, Navy Seal, getting after it, kind of confidence?

Ranjay Gulati
So, I was really struggling with this chapter because I thought, “Do people really want to know how to build more confidence? Come on.”

Pete Mockaitis

Oh, yes, they do. We do.

Ranjay Gulati
There’s actually some great research on the subject by a Stanford psychologist named Albert Bandura. He didn’t call it confidence. He called it self-efficacy. And there turned out to be two broad flavors of self-efficacy. One is very domain specific, “I’m the master of my craft. I’m a great marketeer. I’m a great salesman. I’m a great technologist. I’m a great HR professional. I’m a great whatever.” And you need that.

Domain mastery is critical to having confidence, but is not sufficient. There’s another meta skill that, loosely, we can call a kind of a can-do mindset, “I got it.” Where, you know, if you look at Captain Sullenberger, he had never landed a plane on a water body, right, but that’s what he had to do when he had to land the United Airlines plane, when the engine shut down after the flight taking off from LaGuardia. It’s this kind of, “I’ve got this” mindset.

In fact, when he was interviewed by Katie Couric afterwards, and Katie asked him, like, “What did you have to do to land the plane?” He said, “Oh, I knew what I had to do. I had to have the wings exactly level. I had to have the nose slightly up. I had to be flying above the minimum flying speed, but not below it and not too high above it either. And I had to do them all at once.”

And then she says, “But there was a big if.” And then he turns around, and says, “I knew I could do it.” How did he know he could do it? He never trained for it before, never simulated it before, but he said, “I knew I could do it.” That is confidence. And how do we cultivate that kind of inner spirit is one of the hardest challenges for all of us. But once we have it, we’re the Lion in The Wizard of Oz.

Pete Mockaitis
Well, yeah. So, tell us, what do we know from the good doctor Bandura and other research about how one cultivates such a spirit?

Ranjay Gulati
So, he talks about a number of things. In fact, his original experiment was to train, I don’t know, 10, 12 Stanford students who were fearful of snakes. I think they’re called Ophidiophobes, and who say, “I’m scared of snakes” to come into a lab, and then he showed them a corn snake. Corn snakes are harmless, but they look vicious. They’re huge. They don’t bite. They don’t know anything else, but they’re huge.

And he was going to make them hold it. And they’re like, “I don’t want to be even in the room with it.” And so, he talks about first creating micro-wins, small steps. He talks about rehearsing failure modes, “What’s the worst thing that can happen? I want you to start thinking about what’s the worst thing that can happen.” And slowly start to build evidence and build self-belief that, “You got it. You can do it.”

Or, another example of this, a modern example, is what Navy SEALs do. They make the Navy SEALs in training go through all kinds of crazy scenarios. And once you’ve gone through boot camp and training, you’re like, “There’s nothing that’s going to surprise me.” So, how do you create this kind of inner muscle, that, “I can handle”? And that kind of can-do spirit, I think is key.

I think if you look at teaching, by the way, I teach at HBS, and we teach by the case method, which is a very Socratic method, where students can speak. My first time, I’m like, “God, people will ask crazy questions. They might make crazy comments. They might get into arguments with each other. What am I going to do?” So, you start to learn and you see different scenarios and you kind of build your domain-specific craft. But there’s a meta skill, you’re like, “You know, I’ll figure it out. We’ll figure it out.”

So, there’s a specific skill and then there’s a meta skill. And I think that is key. And I think, I had to do that myself, by the way. Also, I have a pilot’s license. The first time I flew, I was scared, terrified, even with the instructor in the plane. Then afterwards, after starting my flight school, I thought, “Okay, I’m okay as long as he’s in the plane with me because he’s a seasoned guy. He can land a plane without an engine. He’s done it all. He’s been around. He’s been flying for 25 years. I’m okay.”

But then I had to get on a plane by myself, and I’m like, “Oh, there are so many things that can go wrong. I haven’t trained for all of them. I need him on the radio. Hey, Jerry, are you going be on the radio? Because if I get, if there’s something crazy happen, I want to be able to call you, my lifeline.” But ultimately, I had to fly away from home base where I couldn’t radio him.

Now you’re on your own. You’re like, “Oh, Seattle SeaTac Airport is saying I’m flying too close to commercial lanes. What do I do? What do I do? Do I go higher or lower?” So, how do you build that kind of can-do muscle?

Pete Mockaitis
And so, it sounds like the two key principles there was, one, getting progressive exposure, like to the snakes, “A little bit, a little bit, a little bit more, a little bit more, a little bit more.” And then another is the meta skill of, “Oh, again and again and again, I have entered into situations that were murky and tricky and unclear, and I managed to figure it out. And this will be similar to my previous historical experience. Therefore, I could feel confident.”

Ranjay Gulati
Absolutely, the evidence builds self-belief. How do you let evidence build self-belief? A third version of that is how do you rehearse failure modes? You have to rehearse failure modes, “What can go wrong? Let’s go through everything that can go wrong.” And the rehearsing of failure modes also quietens us down because you’re like, “Okay, what can go wrong here?” And you start to rehearse the failure modes to see that there’s nothing outside the realm of your thinking.

And they use this, actually, a lot also in kind of flight anxiety schools, where people who are paranoid about flying would never get on an airplane. Well, airlines don’t like that, so they all have these flight anxiety management schools where you can go online or in-person and take a class, where they make you sit on a chair that feels like an airplane seat, and it vibrates when the plane is taking off.

You put on your seatbelt. They even have some turbulence, so you simulate the turbulence, you simulate the plane landing and taking off. So, the idea is to kind of immunotherapy, if you will, but a bit of kind of rehearsals, but, ultimately, you’re trying to let evidence build self-belief, that growing of self-belief.

And, you know, sometimes, I’ll tell you what confidence comes from, I’ve found. I’ve seen this in sports a lot, actually, by the way. Sometimes the biggest source of self-confidence is somebody else believing in you. That’s what coaches do so well. The great coaches, they believe in their players. And when they believe in their players, if you think about one of the classic plays was Duke-Kentucky game, National Championship.

I think it was a semi-final, maybe, I think, considered one of the best games ever. Coach K was the coach of Duke. And there was, I think, 2.5 seconds left, something like that. And Kentucky just scored a basket. And they were now, I think, one point ahead. And Duke had two and half seconds to get the ball across the court and hit a basket.

And when the players were asked, Grant Hill threw the pass, and I’m blanking on who threw the basket, but what is his name? Famous. He was an NBA player afterwards. They did it because they knew their coach believed they could do it. And if the coach believed they could do it, they could do it.

So, building self-belief is a huge part of the story as well. So, find yourself somebody who believes in you, and you’ll start to believe in yourself. That’s what moral-emotional support really is.

Pete Mockaitis
That’s powerful and beautiful. And to the rehearsing failure modes, I mean, maybe you strap into a chair that’s vibrating, but I think sometimes that could just be a matter of really just thinking it through and visualizing the situation. I remember after I left Bain and started my own thing, it was spooky because I didn’t have revenue and my savings were depleting day after day, month after month. It’s like, “Oh, my gosh. It’s like the money is disappearing before my eyes. I’m not accustomed to this.”

And it’s funny, but before I examined that, I almost thought, “Well, what happens when a person’s money balance hits zero? What happens then?” Unexamined, it was like, “Well, I just assumed that I’m homeless and sleeping in an alley.” It’s like, “No, that’s not actually what happens.”

And so, to think about, “Okay, imagine a world in which I have $0. What happens? Oh, I go get a regular job. What are my other Bain people doing? They’re going doing strategy stuff for like Kraft Foods or something. Okay, so I would go be a cheese strategist. This is really the worst-case scenario. And I might even find it interesting, figuring out cheese pricing opportunities or whatever.”

So that’s, that’s much less terrifying than being homeless and sleeping in the alley, and much more realistic. But unexamined, that’s just sort of where the emotions can take us to. And that’s not very, very helpful for making wise, calm decisions.

Ranjay Gulati

That’s a great example. An illustration of what I was saying is that, ultimately, we are all engaged in a mental process to tame or even outwit our fear, right? And if we can tame or outwit our fear, we can take courageous steps in our lives. So, it’s acknowledging, so if we’re at work, it’s first is acknowledging that, “You know what? Fear is a normal human response to uncertainty.”

And guess what? It’s very common in the workplace. But most of us are immobilized by fear. But if I really want to have, I want to thrive and live up to my fullest potential, I got to do something about this fear business. And there are some methodical ways to think and act that allow people to behave courageously.

And that’s what I want to learn. And I hope that, you know, my hope, at least, is in this project is to help people find the resources they need to say, “Here’s a…” for lack of a better word, “…a toolkit that I can use to resource myself to act more boldly.”

Pete Mockaitis
Beautiful. Well, tell me, Ranjay, anything else you want to make sure to mention before we hear about some of your favorite things?

Ranjay Gulati
No, I think, ultimately, I have just one line which is, the forward to the book is written by the Dalai Lama.

Pete Mockaitis
A good get.

Ranjay Gulati
Yeah. And he says, “Courage is an inner journey.” It’s really an inner journey. In my mind, courage is a choice. It’s really a choice. You have to make a choice. If you make a choice, “I want to be courageous,” you will find a way to be courageous. It is ultimately a choice. And I think, you know, I haven’t touched on even the second, last one third of the book, where courage is contagious.

You can build a courageous team. You can build a courageous organization. You can bake it into the DNA. You can be a courageous leader who fosters courage in other people. That’s the next piece of the journey. And I think every person, aspiring leader, needs to understand that. Are you leading a winning team or a not losing team? Are you playing to win or are you playing not to lose?

Pete Mockaitis
Oh, this reminds me of the movie “Searching for Bobby Fisher,” where his coach, I don’t know why that still fires me up. He’s like, “Are you playing to win or are you playing to not lose? They’re not the same thing.” And so, you know, he gets the idea from his other coach. Anyway, a fun movie. But now, share with us a favorite quote, something you find inspiring.

Ranjay Gulati
You know, I already scooped myself when I said courage was an inner journey, but I will add a little bit more to it. What the Dalai Lama says in the forward is, “When we recognize our interdependence, our courage naturally expands beyond personal ambition toward the greater good.”

And I think we should contemplate that. That we have to have a more expansive view of ourselves. And when we do and we see the interdependence of ourselves with the world at large and other people around us, we act with more courage.

Pete Mockaitis
Okay. And a favorite book?

Ranjay Gulati
There’s a book by Jim Loehr, L-O-E-H-R, called The Power of Story. And the title says it all.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Ranjay Gulati
I have a diary in which I take notes, and then I have my little Post-it notes that help me deal with short-term issues. So, I have a diary that I write down my longer-term projects and my thought processes there, and then I use this to kind of keep track of myself. So, you know, living in the world of ideas, there’s always things coming your way.

Pete Mockaitis
All right. And a favorite habit?

Ranjay Gulati
Getting up early in the morning and, hopefully, trying to work out before the day gets ahead of you.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Ranjay Gulati
Look, LinkedIn is a great place to find me. I have a newsletter there. I’m reasonably active on it. Otherwise, I have a website where I post a lot of the same similar videos and stuff like that, which is RanjayGulati.com

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ranjay Gulati
I think we all need to ask ourselves, “Am I really living up to my fullest potential as a courageous human being? And how can I resource myself to be more courageous?”

Pete Mockaitis
All right. Ranjay, thank you.

Ranjay Gulati
A pleasure. Thank you so much.

1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

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Jay Heinrich reveals how to unlock your best self using the ancient techniques of rhetoric.

You’ll Learn

  1. Aristotle’s lure and ramp method for making progress
  2. Why to make your affirmations as silly as possible
  3. Powerful reframes for failure and impostor syndrome

About Jay

Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife in New Hampshire.

Resources Mentioned

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Jay Heinrichs Transcript

Pete Mockaitis
Jay, welcome!

Jay Heinrichs
Thanks, Pete.

Pete Mockaitis
Well, I should say welcome back. It’s been nine years, and I’m still podcasting. You’re still talking about persuasion. So here we are.

Jay Heinrichs

Yet you don’t look a day older.

Pete Mockaitis
Oh, you’re too kind. I’m sure that’s not true. Three kids and more have materialized in the intervening period. But I’m excited to chat about your latest work, Aristotle’s Guide to Self-Persuasion. And, yeah, I think that really resonates because, I think, many of us find ourselves wishing we were more persuasive with ourselves to get to the gym or any number of things.

Could you share with us, perhaps, one of the most surprising discoveries you’ve made about us humans and self-persuasion over your years of researching this stuff?

Jay Heinrichs
Yeah, you know, I was really stuck with this because rhetoric, which is my beat, as you know, the art of persuasion, has to do with manipulating other people without their knowing it, essentially. It’s a dark art. And what do you do when the audience, as we say in rhetoric, is you, is your own lame, not gym-going self?

So, I was kind of stuck in life for some years ago when my wife said, “Why don’t you apply all those cool tools of persuasion on yourself?” She was thinking, maybe this would put me in a better mood and get me in better shape and all that good stuff. And I said, “Well, you can’t. You can’t do that with yourself.” But my wife is really smart, I do everything she says.

So, I went back and did a deep dive in Aristotle, who wrote the original book on rhetoric, as you know, and discovered a book I hadn’t read by him, crazily called On the Soul. And I say that’s crazy because his idea of the soul is nothing like what we hear about in church or temple. It has to do with, like, your most noble self, the person you wished you saw in the mirror. And Aristotle actually thought that might even be an organ in your body.

A later philosopher said he found it, he said, “Your soul is located within your pituitary gland,” so now you know. But so, the fact that that soul, if I could really understand what that meant and then convert that soul into the audience, the person I was trying to convince, that I was better than it seemed to be, then maybe that was a way I could persuade myself. And it led to a really, really interesting year, in particular, where I experimented on myself.

Pete Mockaitis
Well, that’s very intriguing, indeed. Okay. Well, we just can’t let it lie. How’s the soul in the pituitary gland now?

Jay Heinrichs
Well, I think it has to do with things that sort of trigger your motivation. But I am no biologist and the guy who said that was Rene Descartes, who lived a long time ago, so I’m not sure he knew either.

Pete Mockaitis
Okay, got you. Well, but, in a way, I think there’s some wisdom to that, in that which we naturally intrinsically find delightful or dreadful has a tremendous steering force into the shape of our destiny.

Jay Heinrichs
No question about it. The other thing is what we feel ashamed of, and that long-term shame we call guilt, that stops us from things. Also, our sense of identity, like who we are. It’s funny, because I brag about how good I am at napping all the time. I’m a champion napper. And when I tell people that, after they get past that big napping ego of mine, they, invariably, say, “I’m not a napper,” or, “I don’t nap.”

Pete Mockaitis

That’s who I am.

Jay Heinrichs
And that’s a way of saying, “My soul doesn’t nap. I am not the kind of person who naps.” That’s an identity thing. And so, by getting in touch with the part of you that’s not screwing up daily, but actually is someone who would be meeting your goals, your best self, you actually can, by trying to convince your soul, that you actually are a napper, you become a better a napper. Your identity actually can change a little bit.

So, yeah, you’re right. It’s what we feel good about, what we feel bad about. But more than that, it’s sort of what satisfies us the most, what’s most important to us. Now, not to drone on too much about this, but this is what we’re talking about. One of the ways to detect who that soul is, who you really are deep down, is to plan your next vacation, which is super fun.

And if your vacation, like your dream vacation, is the kind of place people already go, I mean, I talk in the book about the Mona Lisa. You go into the Louvre and, you know, it’s in a room and everybody is jumping up and down, holding their phones up so they could record the moment. What are they doing? It’s actually kind of a small picture. You can’t really see it all that well. It’s better to go online, you know, and see it.

Why are people doing that? It’s because that’s what’s expected of them, what they think a good educational vacation must be. That’s hearing from other people and not from your truest self. So, if you think about the things that you would really love to do that other people don’t, that’s not prestigious, you know, that doesn’t make a good Instagram photo, that’s what your soul is telling you. And that’s one of the ways you can detect what that soul is, according to Aristotle.

Pete Mockaitis
Yeah, that’s a good one. Or, I’m thinking about, when people sort of self-deprecatingly refer to themselves as a total nerd or dork for such and such a thing, I think that’s actually profoundly insightful in terms of, “Yes, you recognize that this thing that does not delight the vast majority of humans, intensely delights you. Go for it,” if it’s your nerd or dork, for productivity, or for the gym, or for process optimization, or for air flight, airline baggage processing. I know someone like that. I mean, that’s awesome. Like, lean into that.

Jay Heinrichs
I wish I had written that in my book. That is a great way to put it.

Pete Mockaitis
Oh, shucks.

Jay Heinrichs
This idea, where if somebody is saying, “I’m such a…” unless they’re saying, “I’m such a loser.” You are connecting yourself with your soul when you even think that way.

Pete Mockaitis
Yeah. Well, could you tell us maybe a fun story of either yourself and/or others – let’s do both, please – in which people, in fact, did some Aristotle-style self-persuasion and were able to see some cool transformations from it?

Jay Heinrichs
Well, let’s talk about me.

Pete Mockaitis
Oh, certainly.

Jay Heinrichs
And the reason why is, I actually was skeptical about this very idea that I could use these tools of rhetoric for myself? Now, my background is as a journalist, so naturally I’m skeptical of everything, and I’m not just going to jump into stuff without really getting the facts right. Well, how do I do that when I’m talking Aristotle?

Well, what I did was I decided I would have a year-long experiment, where I would try to convince myself to do something stupid and pointless, and really, really hard, and make myself believe that it was the most awesome thing I had ever done. I mean, that’s a way to persuade myself.

And then, in order to accomplish that goal, I had to completely change my habits, my diet, my whole workout strategy, and all the rest.

Pete Mockaitis
Stupid, pointless, and hard.

Jay Heinrichs
Stupid, pointless, there’s a book title for you. So what I did, and talk about my being a nerd in the truest Aristotelian sense, when I’m stuck on anything, my secret delight, well, not so secret now, is to go to the Oxford English Dictionary and just look words up.

And I thought, “I wonder if hyperbole is a trope?” Now, why was I doing that? It was because I’m really interested in tropes, which change people’s idea of reality. If somebody says, “This is shovel-ready,” a project is shovel-ready, that changes people’s opinion of what that project might be. When we’re going to invade a country, we talk about having boots on the ground. We’re not throwing boots out of helicopters. Boots are involved, but not that directly.

Pete Mockaitis
It’s very visceral. You imagine, “Yeah, there’s a shovel going into there,” or, “There’s people marching. Okay, I’m right with…” or, “We’re wheels up.” It’s like, “Okay, I got what you’re saying. Not just, we’re kind of ready to go. It’s like, straight up, the wheels are up.”

Jay Heinrichs
You get it, yeah. So, it simplifies things but, at the same time, it changes your idea of what that even is, and it creates a kind of a vision in your head. So, I was wondering, “Isn’t hyperbole that?” in the sense that, when someone exaggerates something, they start seeing something different, they start thinking bigger, in a way, even while they’re being skeptical about whether this thing is just exaggeration.

So, anyway, I look it up in the Oxford English Dictionary, and I knew that hyper comes from the Greek. It means above or beyond. What does bole mean? Well, it turns out, it’s where we get the word ball from. Now, talk about being a geek, I’m doing that right now. And it also means to throw. And I thought, “Hyperbole means to throw beyond.” And the Greeks were so good at this in coming up with things.

Like, this is the trope that throws beyond things, goes farther. And I thought, I had this instant image in my head of being like a dog who can throw its own ball. I was going to throw this ball into the distance and chase after it, and see if I could catch it. And I thought, right away, something I’ve always wanted to be able to do is to run my age up a particular mountain.

There’s a mountain in New Hampshire where Olympians test their oxygenation, their VO2, and their lactate removal and all that stuff.

Pete Mockaitis
Okay.

Jay Heinrichs
Only a dozen people had ever run their age up this mountain, which is running to the top of this 2,800-foot elevation gain, 3,800-foot mountain in 3.6 miles in fewer minutes than they’re old in years. In other words, if you can go from the trailhead to the top of this mountain and you are 30 years old and you do it in 29 minutes, you have run your age, if that makes sense.

Pete Mockaitis
Yeah, you better start soon.

Jay Heinrichs
Exactly. And I’m way too old for it. Now, the good news is, the older you get, the more minutes you have to run this mountain. But no one had ever done it over age 50. And two physiologists had said, they thought it was probably impossible. That your body can’t remove the heat, the lactate, your oxygenation is going to be, your VO2 is going to go lower from year to year, plus, the power you need goes down pretty dramatically after age 30.

They were telling me all this stuff about why it’s impossible, and I thought, “That’s perfect.” You know, all I need to do is to convince myself, in a way, that makes me put in the effort. And if I don’t achieve it, well, I have a great story. I’ll still write a book about it. Well, so I spent the next year losing 28 pounds, and I was already fairly skinny, so I had less to hoist up the mountain.

I was working out four hours a day. Our income went down dramatically, along the way. And the whole time, I was coming up with all these rhetorical strategies, these tools to convince myself that this is awesome, that I’m the kind of person who can do this. I actually reset my time zone so that I would start getting up at 4:00 in the morning in order to have the time to do this. And I’m still in that time zone. I call it Jay-light saving.

So, the only problem with that is no one else is on that time zone except for my wife. So, it makes me very boring at night. It’s like, “That’s not my time zone. I’m not going to that party.” But as a result, I ended up achieving more than I ever thought I could, in part, because I was using all these very particular tools. So maybe we can talk about some of them. But I won’t tell you whether I actually accomplished that goal. You have to read the book.

Pete Mockaitis
Oh, look at you now, Master Rhetorician. What do we call that, the withholding of something to stoke intense curiosity? There’s got to be a word for that, Jay.

Jay Heinrichs
Well, in Greek it’s called the tease. No, that’s English.

Pete Mockaitis
Okay. That’s very straightforward. Jay-light savings time. Well, it’s so funny, boy, you say that challenge, I was like, “This feels like this was made for Peter Attia to work on.” If you know that guy.

Jay Heinrichs
Yeah.

Pete Mockaitis
So, understood. Stupid, pointless, and hard. First, I got to double-check that. When you first conceived of this, did a part of you light up, like, “Oh, that’d be so awesome”?

Jay Heinrichs
I have to admit, yes, I did. In part, because I had, in my youth up until mid-40s, been an avid trail runner. I mean, I loved the outdoors, and I wasn’t great at it. I was an enthusiast. And every year, I had been the last person to run up Moosilauke on the annual time trial up the mountain. I was terrible.

In fact, to show you what kind of an athlete I was, no one ever thought of me as an athlete until, one day, on that very mountain, the night before, I had had a book come out, and friends held a book party for me to celebrate the publication. And late in the evening, a really good friend showed up with a bottle of Scotch. I’d already had quite a bit of champagne.

We killed that bottle of Scotch at about 3:00 o’clock in the morning. And at 11:00 o’clock, I was running up, or trying, to run up this mountain. I actually made it to the top where I was violently ill. And the coach who was timing the finishers at the top, who knew me, came over and asked if I needed an evacuation. And I said, “I’ve been evacuating all the way up the mountain. You don’t want to go down that trail.”

Pete Mockaitis
Hotdog.

Jay Heinrichs
And so, all these amazing ex-Olympians, afterward, down at the base when I staggered back down, holding my stomach, they had heard what I had done and they couldn’t believe that I had done that much drinking almost all night and still got to the top of that mountain. They didn’t care what my time was.

From then on, they started inviting me to run with them, and I was like part of them. All of a sudden, I was an athlete and it was because all I had accomplished was struggling up to the top. Now, I thought, when I was reading the Oxford English Dictionary, and thinking about hyperbole, I thought, “What if I actually could do something truly athletic, like be the first geezer, old guy, you know, to run his age up to that summit?” And that became a different kind of goal.

Now, why is this important in an Aristotelian sense? It’s because my soul, my truest sense of self, is an enthusiastic outdoorsman and the athlete I never was. And one of the things that Aristotle talks about is in order to be happy, you need to be able to separate your daily self from your truest self, your soul. In other words, all your bad habits aren’t your truest self. Your good habits are. And what are they and how do you get there? Well, that’s how you have this, you know, dialogue with your soul.

And so, I really was thinking about this immediately with that term hyperbole, to throw myself beyond, “Well, who’s myself? And how am I throwing it?” Well, my truest, deepest self is way better an athlete than I had ever proven myself to be with my daily habits. And that led to new daily habits that I continue to this day.

Pete Mockaitis
Well, before hours of training a day and substantial income sacrifice, I, first, got to ask, what did the wife think about this process?

Jay Heinrichs
My wife makes benefits. That helps a lot.

Pete Mockaitis
But she was encouraging you along the way?

Jay Heinrichs
She was. She said the scariest four words I’ve ever heard when I told her what I wanted to do. She said, “I believe in you.”

Pete Mockaitis

Oh, wow.

Jay Heinrichs
And it was like, “Oh, my God, now I really have to do it. And I have to do it well,” you know? So never mind my soul, it’s my wife, for crying out, my soul mate.

Pete Mockaitis
Yeah. So, let’s hear some of this rhetoric. I imagine there are days when you didn’t feel like doing the training. What does one say to themselves in such situations?

Jay Heinrichs

Well, so one of the biggest things, Aristotle was the original and still the best, I think, philosopher of habit, and he kind of talked about how to do that. And one way to do that was he created what I call the lure and the ramp. The lure is something you really want, an outcome you would love to achieve or get. The ramp is this idea that you don’t launch yourself into doing awesome pushups right away or working out for four hours for that matter.

So, the first thing I thought was, “Okay, I need time. I need to carve out a particular amount of time, and this would be time for me, starting with two hours.” And so, I waited actually until the time zone changed to Standard Time from Daylight Saving, where the US government grants you and me with an extra hour every day before they take it away with Daylight Saving in the spring.

So, already, all I had to do was set my watch back or keep it the way it was, essentially, to get up the same time I had been getting up, regardless of what the time zone told me. And that already saved an hour. And then I ratcheted it up again another hour after a while. Now, I didn’t start working out. I didn’t start doing anything for meeting my goal of running up a mountain except for reading.

I read inspiring books about running and the outdoors and trail running and that sort of thing. And then I segued to harder books on physiology to see what I could do. Not working out. Then gradually, I got so bored with the physiology books that, actually, an indoor workout started sounding pretty good. And then after a while, I really wanted to go outside. So, I started running outside with a headlamp in the early dark.

And so, just little by little, over a course of about nine months, I finally built up to the full, brutal four-hour a day schedule. That’s the ramp. So that was one thing. Too many people make this mistake when it comes to any kind of habit during the day, I think. One is they set their goals too low.

When you hear about exercise from your doctor, the doctor is so used to patients just not doing anything they’re supposed to do, they’ll say, “You know, walk 20 minutes a day. It won’t do a lot of good, but it’s better than nothing. And that’s all you might be able to do if I can get you to do that.” Or, other people will set unrealistic goals and then launch into them immediately and realize how hard it is. And every time they reach a setback, they decide they’re incapable of it.

And that’s where the ramp really can come in. So, one of the things I encourage people, for any new habit that’s going to take time, carve out the time. And one way to do that is to think, “What’s the most wasted time of the day?” And for me, it was watching videos at night, like total waste of my time. Plus, you know, the streaming services now kind of suck. The content has gotten worse.

Pete Mockaitis
You’ve already seen all the good shows.

Jay Heinrichs
Exactly. After COVID, they stopped making a lot of it. So, anyway. So, carve out that time by simply going to bed earlier and getting up earlier. And I decided to glamorize the whole thing by calling it Jay-light saving, my very own time zone. That’s one thing, you know, the time and then just gradually building up.

Now you mentioned what happens if you’re kind of stuck and you just can’t motivate yourself. I was almost ashamed to write about this because I was reading also a lot of neurology books, talking to experts, brain and mind experts, and reading a lot of journals to see where rhetoric intersects with science, which I’ve been doing for many years.

And you know about affirmations, that things you tell yourself, actually they work. And here, I wanted to come up with this innovative new stuff. One of the best things to do was I deliberately came up with stupid expressions that I knew would make me embarrassed to say them aloud, and I would say them aloud. Again, this is a way to kind of talk myself into believing things.

Pete Mockaitis
Is it more helpful if they’re stupid?

Jay Heinrichs
I mean, yes, in one sense. There’s this concept that Aristotle wrote about called receptivity, and modern behaviorists call it cognitive ease. And if you’re smiling, you’re more persuadable. If you could get people, see, I’m persuading you right now, you’re smiling. So, saying something stupid can make you smile, even if it’s an embarrassed smile, and that actually kind of changes the brain and makes you more receptive to new information or new ideas.

Now, here’s the other thing I discovered though, which is, the ancients had this expression that’s very rhythmic called the paean, which now means, you know, song of praise or a speech that praises somebody. But what it originally was, was a god of healing, or a god that protected all the other gods on Olympus, or wherever.

And soldiers, as they were running into battle, with their spears and shields and everything, would pray to the god Paeon to protect them. And at the time, they believed that if you did it with a kind of rhythm, the way a lot of our prayers and hymns are now in, say, church, it would work better. Like, the god would listen if we did it with a rhythm.

Later, Cicero, the Roman rhetorician and orator, said what that rhythm was, and it was like this combination of short and long syllables. I know this is getting in the weeds, but it really worked for me because, if I could do things that maybe rhymed or had a particular rhythm, it would work better. And if you look at Madison Avenue of slogans, and by the way, those paean war cries became known as slogans, which was the war chant was originally a slogan.

If you look at corporate slogans today, “Bet you can’t eat just one,” that is a perfect paean. That has the same rhythm as what, apparently, ancient Greeks were running in a battle to murder each other saying aloud. Same kind of rhythm. Now I did that saying to myself, “I’m strong and light and taking flight,” and a bunch of other things I did.

And what I did was I repeated them over and over and over and over again, and, “My legs love rocks. I flow up rocks.” And I would do that, and the repetition itself strengthens the ventromedial prefrontal cortex, the part of your brain that interprets reality. In other words, you can literally change the reality in your head through repetition.

Pete Mockaitis
Well, yeah, so, “Bet you can’t eat just one.” Give us a few more examples so we can feel that rhythmic groove as we’re crafting our own.

Jay Heinrichs
New York Times, “All the news that’s fit to print.” Bounty, “The quicker picker-upper.” So, it’s a combination of short and long syllables, and you don’t have to get too precise to do it. I mean, what Cicero said was it should be a combination of short and long syllables. I see no evidence in science, not that it’s been tested that much.

But, yeah, I mean, the idea is to come up with something that sounds rhythmic, and rhyming can help as well, that gets you out of a daily pattern of speech. I think that’s what it’s really about. It’s got to sound kind of different and weird, in a way, and that makes it stickier.

Pete Mockaitis
Yeah, boy, this is reminding me of so many random little tidbits. And I’m thinking about Cal Newport, a guest of the show, Deep Work. He says something kind of silly at the end of his work day, as he’s sort of like wrapping up, finishing the last emails, shutting down the computer. And he says something like, I think even robotic, like, “Shut down sequence complete.”

And so, you know, it’s goofy, but sure enough, I mean, it has cemented that habitual work groove of, “Yeah, and I don’t check my devices after work. I’m with my family, I’m doing things, and it’s working fantastically for me.”

Jay Heinrichs
That is a paean, “Shut down system complete.” So, the nerdiest basketball fans are in the Ivy League. If you watch an Ivy League basketball game, you’ll hear people yell the perfect paean, “Repel them. Repel them. Make them relinquish the ball.”

Pete Mockaitis
Relinquish, a lot of syllables there.

Jay Heinrichs
And that is really like, “Shut down system complete.” It’s the same kind of thing. And I bet it does him wonders when he does that. It makes him feel as if he has truly accomplished something during the day.

Pete Mockaitis
I’m also thinking about how we had Dr. Steven C. Hayes, who’s famous for promulgating ACT, acceptance and commitment therapy, talks about these words, phrases. Defusion, he calls the practice. If you say a word over and over again or put it to music, it sort of changes your emotional relationship to that, or if you replace it with something.

And he also mentions about perfectionism. Often when we do something, and if you struggle with perfectionism, it’s like you hear the critique of someone else’s voice about how you’re doing it wrong or not up to their standards. And this is recent, and talking about the silly things we do, before, I used to get in this mental habit loop, which is not at all productive, where I’d hear some other voice criticizing me for something.

And then I would get defensive, it’s like, “Well, no, it’s necessary because of this and this and this. I’m not concerned with that right now. And right now, the focus is that…” whatever. And so, then you are kind of worked up, it’s like you’re having an argument with nobody. And so, now I’ve recently decided, just to be silly with it, I sing.

And if I hear that critical voice, I respond with the song, “The Reason” by Hoobastank, because I thought it was just sort of, you know, cheesy lyrics, “I’m not a perfect person, there’s many things I wish I didn’t do.” And so, it just makes me chuckle like, “Ha, ha, ha, that’s silly.” And then I can just move on much faster.

So, you’re really connecting some dots in terms of, if we make it silly and repetitive, we really do have a different internal emotional response, which flows into downstream results.

Jay Heinrichs
And not only that, but it slightly shifts your whole idea of reality and your own identity when you do that. And there’s lots of science that backs this up. So, that idea that you’re singing something really silly, I mean, to me, the pointless and stupid part of the goal was partly responsible for my believing that I could achieve it.

Because it wasn’t just like, “It’s impossible. It’s physically impossible. Who am I? I’m no physiologist.” Physiologists tell me I can’t do this. And yet, you know, when I smiled, thinking about it, it made all the difference.

The other thing is, you mentioned perfectionism, and one of the things I was deliberately trying to do was to factor in failure. So, the question was, “Is this goal so awesome that I can fail up?” I was 58 years old when I attempted this run up the mountain, and I did it on a single day, which happened to be my birthday where I gained an extra minute to run up this mountain overnight. I had an extra minute.

And I thought, “Well, if I run it in, like, 59 or 60 minutes, does that make me a bad person? That is a really good time to run up that mountain.” And I thought, “Yes, it would be a failure. I would not have achieved my goal of running my age. I couldn’t brag about being the 13th person in history ever to do it. On the other hand, it’s pretty awesome.” And I think that that’s something when you create.

I actually talk about a capital H, hyperbole, like, “What’s your Hyperbole? What do you want to do?” And it could be, it doesn’t have to do with athletics or anything. It could be learning a musical instrument and then heading to Paris and busking on the streets, you know. Or, you know, learning how to cook for the very first time and serving this amazing meal to a crowd of people you don’t know, you know, something that just sounds ridiculous and impossible.

But the whole idea of what your Hyperbole is ought to build to, “All right, if the dish fails, if you can’t get on the streets, if nobody throws money into your hat, or whatever, on the streets when you’re singing, is that a failure?” Yeah, it is. You have to recognize that. But it also gives you a very different opinion of what failure is. You’re so much better than you were before.

Pete Mockaitis
Yes, I like that a lot. And it’s, as opposed to some failures, it’s like, “Well, now I’m in a tight spot because I risked all my money on that venture. Whoopsies.”

Jay Heinrichs
Yeah. Well, and there is a matter of framing. That’s another rhetorical tool that I found to be hugely important, which is, “All right, what is that tight spot, really? And what is there to be gained from that spot?” Such as, “This is not a failed company. It’s an education. And I would have spent that much on college.” I mean, that would be one way to reframe it.

In my case early on, one of the problems I had, when I planned to run my age up this mountain was, I was having trouble walking. I had this terrible ailment called snapping hip syndrome, an extreme version of it, where your iliotibial band, the tendon that runs up your leg into your hip, was catching on the hip bone on both sides. And when it did that, I’d literally fall to the ground.

The first time it ever happened, I was actually in a meeting back when I had a legitimate job as a manager. I was chairing this meeting. I got up at the end of it, and I literally fell to the floor, and I had to go to do a presentation. My staff ran out and bought me a cane. How embarrassing is this? The cab driver, this is pre-Uber, helped me into the cab. And then I sort of limped, like on one foot, into this client’s meeting where I had to do this presentation in severe pain.

So, nothing worked, by the way, to get me past this. And my doctor said, “I know a guy who might do something with you.” And this doctor had only performed this experimental procedure once, and he said, “Hey, you got nothing else. You want to try it?” “Sure,” I said. And it had to do with several hundred shots of dextrose sugar water in my hips and buttocks.

A hundred-fifty shots the first time to sort of flood the zone of the nerves so that what was happening is, and this is common with a lot of hip problems, the pain causes your muscles to tighten up, and when they tighten up, that pulls the tendon even tighter. So, in order to get me to be less tight, he had to cause severe pain over and over again. It actually worked.

But as I’m lying there, I started thinking, “This isn’t just painful. It’s not PT. This is part of my training. This is the first part of my training. This is what’s going to get me up the mountain.”

I also thought, I went back to what I’d learned from the ancients who said that suffering is a skill. Suffering is not something that you feel sorry for yourself for. It’s something you can feel proud of because you can get through it. You can overcome it. And the more pain and setbacks in your life, the more that proves what your soul really is.

And I was thinking, “I can get through this. I’m pretty good at pain,” you know, even while I’m brightly crying. I’m saying to myself, “You know, I’m really good at withstanding pain.” And running up a mountain is a very painful thing to do. This is preparing me for it. All this is reframing, changing the definition of what the issue is.

Pete Mockaitis
Thank you. Well, I’d also be curious, if we’re having some internal dialogue that sounds sort of like imposter-y sort of vibes, imposter syndrome, like, “Who are you to think that you can possibly blah, blah, blah, blah?” What would be the self-persuasion approach to tackle those?

Jay Heinrichs
Aristotle would say to think analogously, which is to compare one thing that you can do with something that you don’t think you can, and find that there’s a connection there. So, for example, the first time I ever took on a really big management job, where I was responsible for a total of 300 people, and I am an off-the-charts introvert. I actually don’t like managing people, so this seemed not me in any way.

And I thought, “Well, what is managing people? What does that start with?” It really starts with a kind of organization and getting people to understand what that organization is, how all the parts fit together as a kind of system. If people buy into that, they can feel part of something larger than themselves. That’s not, I will never write a business book about this, but that was the way I was thinking at the time.

And I thought, “The problem is I’m not that systematic a guy, and I have no idea where to start with this job.” But then I thought, “Other than napping, my greatest skill is loading dishwashers. I am really proud of it. Ridiculous as it is, I’m proud of it.” And I thought, “That’s organization. I know how things move together with different shapes.”

And I thought, “This is what management is. It’s dealing with people with different personalities and skillsets. And sometimes people are in the wrong place. Sometimes they need to be moved around a bit, or maybe their purpose has to change or whatever. And that’s just dishes in a dishwasher.”

Now, it’s not, but the fact that I started thinking that way, that made me, helped me overcome my imposter syndrome, because I was thinking, “You don’t suck at organization. You’re really good at it.” And just keep repeating that to yourself, “Think dishwasher and you’re good to go.” That’s my belief.

Pete Mockaitis
Okay. Beautiful. Well, Jay, tell me, anything else you want to make sure to mention before we hear about your favorite things?

Jay Heinrichs
Let’s just talk about my favorite things.

Pete Mockaitis
Okay. Can you share a favorite quote, something you find inspiring?

Jay Heinrichs
“Audi Alteram Partem,” which means, “Hear the other side.”

Pete Mockaitis
And a favorite book?

Jay Heinrichs
I listen to nonfiction audiobooks. And the one I’m totally in love with, I had never gotten around, is The Boys in the Boat about this rowing team in the Berlin Olympics in 1938, of these ne’er-do-wells who won the gold medal.

And it is a book about not just teamwork, but goal-setting and motivation. I think anybody who works for a living should read this book, especially if they want to become a manager. It’s absolutely, and it’s a page-turner, though it’s an audiobook.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Jay Heinrichs
The biggest go-to I hear from my readers is the idea of paying attention to whatever tense you’re in, especially in a difficult conversation. So, you want to be able to switch, to pivot the tense to the future, because the past has to do with blame and mistakes that were made, or that never worked.

The present has to do with good and bad and who’s good and who’s bad. And it’s where you get a lot of name-calling going on and tribes forming. If you can say, you know, “Let’s switch to the future. Let’s talk about how we’re going to solve this problem,” good things happen.

Pete Mockaitis
And a favorite habit?

Jay Heinrichs
Jay-light saving, man. Just become very unpopular in the evening, but accomplish goals in the morning.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Jay Heinrichs
I’m on Substack, like so many people, but I do a weekly email about motivation and persuasion, that sort of thing. I have a website, JayHeinrichs.com. And then you’ll find me in all the fine social media places.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jay Heinrichs
I would encourage that idea of time zones. Create your own, I’m serious about this. It’s the single thing that changed my life the most. And I think I would have been better back when I had legitimate jobs if I had done that.

Pete Mockaitis
All right. Jay, thank you.

Jay Heinrichs
Pete, it’s such a pleasure. I love talking with you. Let’s wait less than nine years.

Pete Mockaitis
I’m in, yes.