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KF #38. Optimizes Work Processes Archives - How to be Awesome at Your Job

956: How to Delegate Anything with Dave Kerpen

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Dave Kerpen shows how to get over delegation hangups to tackle your top life priorities and prevent burnout.

You’ll Learn:

  1. How to get over yourself and finally begin delegating
  2. How to become a master delegator in 5 steps
  3. A simple rule to prevent embarrassment when delegating and automating

About Dave

Dave Kerpen is a serial entrepreneur, New York Times bestselling author, and global keynote speaker. He is the co-founder and co-CEO of Apprentice, a platform connecting entrepreneurs with top college students, and is the author of several bestselling books, including The Art of People, Likeable Social Media, and Likeable Business.

He is a popular contributor to Inc.com and a LinkedIn Influencer, and has been featured in many media outlets, including the New York Times, the TODAY show, CBS Early Show, BBC, Financial Times, and more. Additionally, Kerpen is the executive chairman of The Nursing Beat and the cofounder and CEO of Remembering Live. He was previously the founder and chairman of Likeable Local, and was the cofounder and CEO of Likeable Media, which was sold to 10Pearls in April 2021.

Resources Mentioned

Dave Kerpen Interview Transcript

Pete Mockaitis
Dave, welcome.

Dave Kerpen
Thank you so much for having me.

Pete Mockaitis
Well, I’m excited to get into your wisdom about delegation. And I’d love it if you could kick us off with maybe one of your most surprising and fascinating discoveries about us humans and delegation.

Dave Kerpen
Well, the most surprising thing is that the secret to delegating is much less about how to do it and much more about getting over yourself up here, getting through your brain, and dealing with the fear and the distrust issues and the perfectionism issues that are likely holding you back.

Pete Mockaitis
All right. Well, succinctly stated right off the get-go, Dave. Thank you. Appreciate it. All right. So, that’s the scoop. So, that’s funny, if people think I’m having trouble delegating, they may very well say, “I need a model. I need some steps. I need an acronym. I need a mnemonic.” And, Dave, you’re saying, “No, what you probably need first is to get over yourself because you’ve got some emotional stuff that’s hindering this whole process.”

Dave Kerpen
Yeah. And, look, my book has the steps and the acronyms and the models, and I love acronyms. I’m all for models, I’m all for systems and tools, but too many people do it to try a system or tool for anything, but certainly, in this case, for delegation, it doesn’t work, and then they say, “Forget it, this doesn’t work.” And the real answer is, “Let’s do the work on ourselves and deal with the issues, the limiting beliefs, the challenge, the fears that are holding us back.”

And then my model might work well but there’s a lot of other models right, or this software might work well but there’s 15 other software that might work well as well. And it’s less about choosing the software and more about getting the mindset right to be able to delegate.

Pete Mockaitis
I hear that. And so, so maybe if folks are so not over themselves, and they don’t even think it’s possible, Dave, can you paint a picture of hope, maybe share some data or a story?

Dave Kerpen
So, first, I’ll paint a picture of a sadder story and then I’ll tell my story, which, hopefully, is a little less sad. Scott came to me, names have all been changed to protect the guilty, but Scott was a long-time real estate entrepreneur, worked for himself, essentially, but built a nice little practice with having a couple people work for him over the years, made a lot, a lot of money, came to me years and years into his career, sort of mentoring me.

He said, “You know, I made a lot of money over the years. My son just turned 21, and I missed his growing up. I missed basketball games. I missed parent-teacher conferences. I missed an awful lot because I was so focused on building my business. And if I could go back, maybe I wouldn’t care so much about building my business because, yeah, it made me lots of money, but I will never get that time back with my son.” And that story struck me.

So, as I was doing the research for my book, I looked at deathbed research, and researched on what deathbed regrets people had. And perhaps this won’t surprise you at all, but, as you might guess, Pete, a very, very small percentage, under 1% of people regret not working enough hours. People almost always, over 50% of people, on the other hand, regret, when they’re asked for deathbed regrets, regret not having more time with friends and family, not having more time to pursue their passions, not having more time to pursue travel and other key hobbies.

We all get the same amount of time and we only get one shot at it in this lifetime. And the reason I wrote this book is that, sure delegation will make you a more productive employee, delegation will make you a more productive leader, delegation will make you a more successful entrepreneur depending on what it is that you do, but I think the stakes are much higher than that. I think delegation is the single biggest key to unlocking success and happiness in life.

And I will share that there’s many, many things that I’m not good at, but one thing that I’ve been fortunate, you know, the sort of happier story is that I pick up my son from the school bus every day, and shut off my phone, and for those three hours after school, I’m helping him with his homework, and we’re playing baseball, we’re having to catch, playing basketball. I’m getting that all-important family time, that all-important parenting time, that’s my priority.

If you’re listening, that might not be your priority, but then you might want to climb Mount Everest, or you might want to work out three hours a day, or you might want to find the love of your life. Delegation is the biggest tool that allows us to have the freedom to pursue our number one, two, and three priorities in life. And so, for me, that’s something I’m proud of, and I wrote this book to help share that with others.

Pete Mockaitis
All right. Beautiful. So, delegation unlocks all kinds of good possibilities for us. The hangup is that we are stuck believing that, “I don’t trust them. They won’t do it as good as I can. Only I am capable of doing this,” any number of these beliefs, mindsets, etc.

So, Dave, help us out, if we are in that place, like, “Okay, Dave, that sounds really awesome. Maybe you’ve managed to find some great people, but I mean, I’ve got a team of knuckleheads or I’ve been burnt before in terms of trying to delegate, and it didn’t go so well. So, what do I do?”

Dave Kerpen
Well, I mentioned before, maybe you try a tool and it doesn’t work, and then you sort of give up. I think a lot of people delegate poorly and choose poorly the person to delegate to. And when we get into my system, an acronym, and I do believe in such things, like I said, the number one and the most important aspect in the beginning is who you choose. And they choose the wrong person, they choose the person that’s there, the most convenient, cheapest, lots of reasons, but they choose the wrong person. And then, of course, it’s going to fail if you choose the wrong person.

But you got to keep trying until you get it right because the solution can’t be that you do everything. You’ll burn out. You’ll be miserable. You won’t have all that time. So, let’s attack one of those myths that you shared, Pete, “You’re the best person for the job.” Let’s really think about this. If we think about this rationally for a minute, there’s 7 billion people. I said I’m good at delegating. I’m pretty good at marketing, there are so many things I’m not good at.

And for me to think that I am the best person for any given task, virtually anything, let’s say anything actually, because honestly, there’s lots and lots of people that are way better at any possible thing that I could do. It’s frankly narcissistic and somewhat ridiculous of me to really try to convince myself that I am the best person for the job. I am very, very rarely the best person for the job. I might be the only person that knows precisely what’s in my head for how to do something, but I might also be wrong about the best way to do something. In fact, I’m probably wrong about the best way to do something.

Chances are there’s people out there that could get to the finish line much, much better than I can. So, if that’s, in fact, true, then the next challenge that I have is, “Okay, how can I choose the right person and then explain what that finish line looks like in a really clear, concise way that allows that person to be mutually aligned with me on precisely what the outcome looks like?” And then the trust issue comes up, “How can I…?”

This is hard, I get how hard this is, you know, I’ve been there, I’ve managed a lot, I’ve coached a lot of people here that have a tough time trusting others, but there has to be some level of trust that somebody else is going to get, it’s going to make their way to the finish line, and they’re probably not going to do it the same way I would. In fact, it’s very rare that they would do it the same way I would, but they might do it differently, and they might do it better than I would. And if they can get to the finish line, if they can get even to 80% of the finish line the way I would have done it, but allow me the time to do other things and not worry about it, well, then I have won.

Pete Mockaitis
Inspiring, yes. I like the winning and that’s cool. Let’s stay with the myths for a little bit longer. I’m with you. Okay, fair enough, Dave, 7 billion people alive on this Earth. Maybe I am. Maybe I am one in a million. Well, there’s 7,000 people that are as good or better than I am at that thing. So, okay, fair enough.

But in terms of realistically speaking, can I find that person? Will they be available? Can I afford them? In terms of the practical realities, are we thinking that, in fact, it is still the case that I could find someone who will do a thing better than me, even if I’m awesome at that thing, given these real-world constraints?

Dave Kerpen
Well, let me answer that in two ways. First is maybe they won’t do it better than you, but this is where most of us, to one extent or another, are perfectionists, so we have an idea about what we want something to be, and perhaps better than us is not necessary, and perhaps the same as us is not necessary. That’s where I got to that 80-85%. If they can get to 80-85% of what we would want, but relieve us of all the stress and the work and the agita of getting there, then I see that as a good outcome.

The other thing I want to address is this issue of, “How do I find this person, this mythological person? I can’t afford it. I don’t have the resources. I don’t have the money, etc.” That may be the case, but more often than not, when people come to me with this, and I challenge them on it, we get to the heart of it, and it seems like they’re making excuses because they’re afraid or distrustful or maybe truly ignorant.

In this day and age, when I can personally go on Fiverr and hire somebody for $5 to design a flyer for me, or if I’m really looking for high level…so, that’s on the one end, on the basic task, right? And then on the higher end, folks come to me, and say, “Well, I can’t find a CMO. I can’t afford a CMO.”

And to them I say, “Maybe you can’t afford it, maybe you don’t have the cash, but then maybe if you’re an entrepreneur, you can share equity and find a partner here. Find a partner. Much better to have a smaller piece of a bigger pie and find a partner, or a partner or two or three.” I think there are always creative solutions to find folks to delegate. You could be listening to the show, Pete, and you could be an entry-level employee.

If you have a set of tasks, and you’re responsible for getting those tasks done, and you think of a more creative way to get them done than you doing it, like, for instance, hiring somebody on Upwork and Fiverr for X dollars, and you vet the process and manage the process, and you pitch your boss on the business case for getting the job done that way versus you doing data entry, or whatever that tedious work is all day long, I can’t predict what the boss will say.

But I know that if somebody came to me and gave me a good business case for managing something differently and better than I had thought of in the first place, I’d say, “Great, go for it.” So, a lot of the time, it’s a matter of creatively thinking through better ways to divvy up the work than maybe we’re thinking. Maybe we’re too stuck in the box of having to get the work done ourselves.

Pete Mockaitis
Okay. So, we’ve busted one myth. Could you bust another or help us with a general thinking, doing approach for getting over ourselves?

Dave Kerpen
So, Pete, I think the number one thing that holds us back, and the reason Get Over Yourself is really as high as the dual meaning of get over yourself to delegate work, but also get over the mindset issues that get in your way is fear. I think that a lot of us, at all ages and all levels of seniority at companies, have fear of failure, have fear of not getting things right, have fear that other folks won’t get the job done as well as we would, have fear that, maybe if we’re off with our kids or golfing or doing something else, that we’re not doing our job right, even if the work gets done.

There are all these fears that we have, and, ultimately fear, of course, is false evidence appearing real. Fear holds us back. All fear holds us back. And so, in my model, in my vision, in my dream, and in my scenario, and what I try to do, is feel the fear because I’m afraid. I’m afraid of screwing up on your podcast right now. I’m afraid about being valuable for your listeners. I’m afraid of not delivering. But I understand that fear, and then I proceed and act anyway. That’s literally the definition of courage.

And so, instead of, like, trying to push the fear away, when we embrace it and tackle it head on, and say, “It’s okay to be afraid that this person is going to screw up. It’s okay to be afraid that we’re going to lose our jobs. It’s okay to be afraid that we’re going to lose our clients.” And, in the face of that fear, I’m going to take an action and figure out how to best delegate this work so that I don’t lose my mind, so that I don’t burn out, so that I get this job done in a better way than maybe I would have otherwise. And that’s the courage that it takes to get over ourselves in that manner.

Pete Mockaitis
All right. I dig it. Thank you. So, yeah, let’s talk about the model in terms of how, in fact, do we determine what we ought to delegate, and then do so effectively?

Dave Kerpen
So, we’ve got two acronyms. You mentioned the acronyms earlier, and while I said that acronyms are great, I said, “We got to deal with the mindset issues first.” So, we’ve dealt with the mindset issues. We’re through it. We’re having the courage to act. And now what do we actually do and what do we actually delegate?

And so, the model is there’s three things that we should be doing as leaders, managers, individuals with jobs. Those three things have to do with the overall vision and strategy of the goals here. If we’re in a position to hire people, making sure that we have the right people in the right seats, the hiring process, and the resources issue.

Now, resource is a tricky one. If you’re the CEO, yeah, it’s your job to make sure there’s money in the bank. If you manage an apartment, it’s your job to manage up and make sure to your boss that you have the headcount and the resources to get the job done. And if you are managing projects but not people, it is absolutely your job to make sure that you, personally, have the bandwidth and resources, and that, again, you manage up your boss, to say, “This is what I will need to get the job done.” And if that includes an extra $100 to manage a Fiverr project, well, then you’ve got to advocate for that.

So, those three things, strategy and vision, hiring the right people in the right seats, and access to resources and capital to get the job done. After those three things, my belief is that you can delegate nearly all, if not all of the rest. And so, the SHARE model is strategy, hiring, access to capital, and then remind ourselves that, if there’s anything else, we can, E, empower somebody else to do the job.

Pete Mockaitis
All right.

Dave Kerpen
Then we move into the 5Cs model of delegation. The first, and probably most important C, is choosing the right person or resource to delegate to. Again, we may think, listening right now, because I’ve done a bunch of podcasts that I already know, and I’ve done a lot of coaching of people, and I’ve heard all of the complaints, all the excuses already, “I don’t have the resources. I don’t have the money. I don’t have the budget.”

So, let me share that when we’re thinking about choosing the right person, it is not just a full-time employee that you could delegate this work to. It could be an intern, it could be an apprentice, it could be a contractor on Upwork or Fiverr, it could be a virtual assistant, it could be a vendor, a consultant, there are a partner, there are numerous types of folks that you could delegate the work to.

And the biggest mistake folks do is jumping immediately to hiring the wrong person, maybe just the person that’s the closest in proximity, the person that works down the hall from them, the person that is their peer, the person that, “Oh, my goodness, my first company was in the social media space.” Do you know how many people hired their 21-year-old niece or nephew to run social media for their company because they happened to be the 21-year-old?

Pete Mockaitis
“You use Instagram.”

Dave Kerpen
“You’ve been on it. You’ve been on TikTok. You have a TikTok account, don’t you? Make some videos for me.” So, this first big mistake is choosing the wrong person. And if there’s anything that should be the bottleneck – nothing really should be a bottleneck – but if there’s anything that it’s worth taking the most time on, it’s that first piece of choosing the person to delegate to.

The next C is communicating clearly what the intended outcome is. And, note, what I’m talking about is not every step. There are some folks out there that, whether I say it or not, they’re going to micromanage, they’re going to do the standard operating procedures, they’re going to do detailed instructions on precisely how to get to the finish line.

And if that’s really important to you, I’m not here to say you can’t do that, but in my experience when hiring people, folks like autonomy. They like to be able to get to the finish line in their own way, zigzag a little bit, learn a little bit, have some freedom. People aren’t robots. They don’t want to just, like, input in, output out. They don’t want to be robots.

Exception might be GPT and actually delegating to robots. We can get to that in a little while. But when we’re managing people, what I would say is, the key thing here with this C is to communicate clearly the intended outcome, what does success really look like, paint that picture, and then, ideally, empower them to get there the way that they see fit.

The next C is coaching them to success. Way too many people see themselves as managers. Nobody likes managers. Managers are bosses. Managers are in your face. Managers are not there to support you. They’re there to boss you around. Coaches, on the other hand, which is I strongly urge you all to use the word coach instead of manager. Coaches, anyone that’s played sports as a kid has had the experience of having a coach, hopefully, a good coach, somebody that cheers them on, teaches them along the way, supports them when they have challenges. So, by all means, coach your person on to success.

The fourth C is check in on the regular. I personally like weekly 15-minute check-ins, just where I’m there to say, “Any challenges? How can I help you reach your goals, etc.?” And then the final C, which is often also forgotten, is congratulate them. When you get to the finish line, please, by all means, like, celebrate success. Celebrate success together and then, of course, move on to the next project. So, that’s, in a nutshell, the SHARE model for what to delegate, and the 5Cs model for how to delegate when possible.

Pete Mockaitis
Oh, I like that a lot. And, Dave, I’d love it if you could make this come alive for me with an example that I’ve heard is quite tricky. I was chatting with someone who is just excellent at sales, in terms of when he’s having those conversations with a prospect, they are just listening wonderfully, asking great questions, building rapport, being super honest and creative, like, “Hey, these are the solutions we got. This might work for you. This probably won’t. This is what I would try instead, such that it generates referrals and business and great close rates, all sorts of lovely things.”

And yet, the challenge is there’s a whole lot of other responsibilities in the universe of making sales happen beyond talking to a prospect in terms of managing the lists, and the outbounds, and the marketing, and the vetting of the potential prospect, etc. And so, we’ve had some conversations, like, “Boy, it should be great if there’s a way that we could delegate all of that, such that you just had appointment after appointment after appointment, and doing what you’re amazing at, and doing less of what sort of sucks your energy, and is not perhaps the highest and best use of your time. That’d be really cool.”

And he said, “Yes, that would be really cool, but in practice I’ve never actually seen a master salesperson do that effectively because people come in, prospects come in, you want to be quick and responsive to them, like, all the time, before the demo or the meeting, and then have the follow-ups, but the follow-ups are best coming from you and not someone else, because they’re like, ‘Wait, who’s this other person? Am I going to talk to this person? I want to talk to the main salesperson, and not the secondary assistant to the salesperson.’”

And so, these are the sorts of hang-ups that have made this tricky. So, Dave, I’m just going to lay that on you, and say, here’s the trickiest delegation question I’ve bumped into, how do we crack it?

Dave Kerpen
Well, Pete, it’s as if we planned this, and God is my witness, we did not. But the story that I will share is actually precisely the same role, and I didn’t write about this in the book, but perhaps I should have. A very impressive young man, Sam, who was a salesperson for me, who, very similar to what you said, was an excellent salesperson, not so excellent, as frankly probably many salespeople are, not so excellent at the pre-work, the post-work, the putting it into the CRM, all of that administrative stuff.

And he said to me, “Dave, can I have a budget for an assistant?” And I said, “No. So, here’s what I’m going to do. You take the chats. You prove the business model. You hire the assistant out of your commissions. And if it works, I’ll make the budget for you.” I wanted him invested in making it work. And, lo and behold, he took money out of his own commission check to fund an assistant to do all of that, to delegate all of that stuff to. And this is a rare case because in corporate America, you’re not funding a headcount out of your own pocket, right? That’s pretty insane.

But in this small business entrepreneurial environment, he pitched me. I said, “Here’s the deal. You want to do this? Go ahead.” And guess what? It worked, and I created the budget for sales support, for admin support because he was able to prove that there was a business value in delegating all that other stuff, that frankly was not the best use of his time, to somebody else. So, it’s absolutely doable. It is doable.

Pete Mockaitis
Okay, so it is doable, and that’s encouraging. Could you share with us a little bit of the particulars, some of the nitty-gritty for how this vexing delegation problem can actually be cracked in the nuts and bolts?

Dave Kerpen
I mean, he chose, he interviewed a bunch of people. We’ll walk you through with the five C’s model. So, he interviewed a bunch of people. He knew what he was looking for. And for him, while the tasks were important, the fit, the cultural fit, the somebody that he could reach out to and really bounce things off of was probably even more important. So, I’m not him, but as I understand, he interviewed maybe seven or eight people, hired somebody.

Hired AJ. Gave AJ very clear directions over the types of prospects that he wanted him to reach out to. AJ did the prospecting. AJ did the outreach. There were some missteps along the way. People are going to make mistakes, that’s okay, as long as you coach them. So, Sam coached him, “You know, actually, I’d like more prospects like this,” and he did just that.

He adjusted along the way, getting him better prospects. They showed up for the call. Sam did his work. He closed them up, passed them back to AJ, who followed up to do the contracts and do the follow-ups and do all of that administrative work, getting them in the CRMs and doing the contracts and all that stuff. And, ultimately, both people did their jobs. And Sam made a lot more money for himself, and for me, for the company, by delegating that work and see him coaching his assistant through the steps that he needed done.

Pete Mockaitis
Okay. And not to get too much into the weeds here.

Dave Kerpen
Yeah, no, weeds.

Pete Mockaitis
When AJ was reaching out, AJ is reaching out, as AJ in his name and his email to the people, and he’s saying to the prospects, “Oh, let me have you speak with Sam.” And there’s a handoff? Or is AJ stealth being Sam?

Dave Kerpen
No, no, there’s a handoff. I think that authenticity is important. And so, I’m all for delegating, clearly, many, many things, but if you get a LinkedIn message from me, it’s from me. And I might have an assistant, my apprentices are going to write all the messages, they might draft all the messages, they might select all, using whatever criteria, they’ll do all the work in figuring out who to send messages to. But I like to click send. I do think it’s important, at the end of the day, for authenticity of we are who we say we are.

Pete Mockaitis
And I agree. And what’s really funny is, in this particular delegation scenario, and I guess this is a tricky nuance I’m glad we’re discussing, it’s funny because, well, so, Dave, I get a lot of inbound pitches. People want to be on the podcast, and that’s cool. What a great place to be. What a blessing. But what’s really funny is it’s clear that either there are, I don’t know, PR firms or software or automations or something happening, where someone says, “Oh, hey, Peter, I think we could really make a great podcast, blah, blah, blah, blah, blah,”

And I say, “Yes, I agree. In fact, we did make a great podcast four months ago. It was memorable to me. I’m sorry if you’ve already forgotten it.” And I’m just teasing them because I know what’s happening, and they’re like, “Oh, Pete, I’m so sorry. Oh!” you know. Or, I’d be like, “Hey, Justin, I’m getting this message from you, but it feels as though we don’t have a relationship and we haven’t seen each other in person numerous times, and we certainly have.” And he’s like, “Oh, yeah, sorry!”

And so that happens, and I don’t hold it against them, like, “You’re dead to me for this faux pas.” But it does diminish a little bit. It’s not a good feeling, and it could actually, in fact, be more devastating if, in fact, they’re like, “Hey, what the heck, man? We’ve had a long-standing business relationship, and maybe actually things are tense right now in our business relationship, and I’m getting an automated message from ‘you’ that isn’t really from you.” That might be enough to push it over the edge.

I think there’s a lot to it, whether it’s a human or a robot or an automation, that the way you’ve said it is, it’s like, you’re the person who clicks send, because then you can be like, “No, wait a minute, not that person. I’m already friends with that person. They don’t get a message like this.”

Dave Kerpen
That’s right. That’s right. And as much as I think that there are lots and lots of opportunity for delegation to tools and use of software tools when we don’t have, you know, I talk about resources to delegate, sometimes we don’t have individuals, or we don’t think we have individuals to delegate to. There are a lot of great tools to manage a lot of tasks. But when it comes to communication with people, I do think authenticity is an issue.

It’s funny. I told the story in my very first book, now 12 years ago, about I was friends with a State Senator on Facebook and I got a chat, a live chat from him asking me for a donation. And I was like, “Huh? I donated. I feel like I donated recently.” And he replied, “I know but I really need a little bit more.” And something was amiss, so I said, “Wait, this is my State…” I’ll protect the guilty here. I said, “This is my State Senator, X and X name, right?” Pause. And I said, “Please respond.” “Actually, this is an intern. I’m managing the account.”

Like you said, sometimes the stakes are higher than other times. I mean, if I really wanted to blow that person up for using interns to pretend to be them, to ask for money, I mean, it’s a really bad look, I think. So, I think we have to be very cautious about how much we, I’ll say how much we automate, and how much we automate about that final step in the process.

Pete Mockaitis
Certainly. And I’ve heard that said as a general rule of thumb for AI, like, “Have a human in the process so it doesn’t do dumb things, like automatically deny everybody’s health insurance claims.” Like, whoopsie daisy, you know, or a number of the embarrassments that people have managed to get themselves into when they use AI without the human oversight touch.

Dave Kerpen
Yeah, I love, love, love large language models like ChatGPT for drafts, first drafts of articles, of emails, of marketing plans. I mean, there is massive, massive value in the work that a large language model can provide and produce, given the right input. So, the work becomes less about what to produce and more about the inputs, the prompts that you give the models.

But all of that is really wonderful, again, for a first draft, and then I urge you, as a human, to take that first draft and check it over, first of all, like literally, for some obvious ones. We’ve heard some of the horror stories there. But then work with it, use it as a starting point, because what a great starting point. Sometimes folks have come to me super overwhelmed.

Actually, I just had a woman that I invested in say, “I need a marketing plan. I don’t know even where to start.” And I said, “Here’s where to start. Go to ChatGPT, put in your goals, put in your budget, put in your target audience, and ask for a draft of a marketing plan.” She did it, and it produced a six-page marketing plan for her to consider. Now that’s a great first draft, but it took 10 minutes. And years ago, or without me, without that idea, she might have taken 10 hours to come up with that initial starting point.

Pete Mockaitis
Beautiful. Well, Dave, tell me anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dave Kerpen
I want to give the listeners credit. Sometimes I take for granted that some of this stuff is easy because I’ve been doing it for a while, but I want to recognize that it’s hard. It’s hard to shift the mindset. It’s hard to change. It’s hard to let go of stuff that you’re used to owning and controlling and doing the work on. I want to really take a moment to recognize that and appreciate that. If you’re listening and you’re thinking, “Well, he’s full of S-H, and in the real world, this is hard.”

I hear you and I get it. It is hard stuff and it is worth doing the work on, is my pitch. It’s worth muddling through and challenging oneself, and becoming more self-aware about the limiting beliefs and challenge and fears that are holding us back from delegating more, and the constraints that we think we have that maybe we don’t have as badly as we might think, and then doing the work. And there’s a brighter side on the other side of the rainbow, it really is. It gets easier.

Pete Mockaitis
Lovely. All right. Well, now could you share with us a favorite quote, something you find inspiring?

Dave Kerpen
Sure. My favorite quote is from Seth Godin, who writes, “How dare you settle for less when the world’s made it so easy to be remarkable?” I think so many of us go through life like not being as intentional as we could be, and not doing the work to really stand out, and be amazing. And I think, like Seth says, it’s not that hard to be amazing. Go for it.

Pete Mockaitis
All right. Well, now could you share a favorite study or experiment or bit of research?

Dave Kerpen
Probably Adam Grant’s research. He’s probably my favorite author and I love his research. I’ll go back to his initial research from his first book, Give and Take, that talked about givers, takers, and matchers, and the value of becoming a giver and giving freely. It’s a little tricky to talk about this on a podcast because I get that I’m giving information, but it’s more of a matching situation. I’m expecting to get book promotion. I’m getting that and I’m grateful for it.

But that first book of his that I read really moved me, if I wasn’t a giver already, to become a giver to the extent possible, and the research shows that it pays. It’s ironic because we need to give without the expectation of getting something back, but when we do that, it just comes back to us tenfold in the long run.

Pete Mockaitis
All right. And can you share a favorite tool something that helps you be awesome at your job?

Dave Kerpen
There’s so many that I could talk about, but I want to say that the free, simplest set of tools is Google Suite. Yeah, Google Sheets, Google Docs, and Google Slides. Those three I use nearly every day, and for next to nothing I’m able to do a lot of cool stuff. So, thank you, Google.

Pete Mockaitis
All right. And a favorite habit?

Dave Kerpen
Walking. Walking gets the blood flowing and is a healthy habit. I chuckled because I have a whole bunch of habits that maybe aren’t enjoyable, maybe not as healthy as walking.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Dave Kerpen
With the context of delegation in mind, it’s probably “Hire slow, fire fast.”

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Dave Kerpen
I would say, first and foremost, I have pro bono office hours. I’ve met with 838 people over the last 10 years on Thursday afternoons. So, anyone that wants to chat with me, get some free coaching, absolutely no strings attached, I never charge for coaching ever, go to ScheduleDave.com, and you can book some free time with me on a Thursday afternoon. Of course, the book Get Over Yourself, and all my books are available on Amazon and bookstores everywhere. And if you’re looking for really awesome college-level talent, ChooseApprentice.com is our website.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dave Kerpen
Feel the fear. Life is scary. Be courageous. Think of what you can get off of your plate and challenge yourself to say no, say no to more, and then figure out how you can take those no’s and get that work done in one way or the other, either delegating to humans, delegating to ChatGPT, getting that work off your plate so that you can say yes to more, not necessarily at your job, but more of your priorities in your life and with your family.

Pete Mockaitis
Lovely. Dave, this is powerful stuff. Thank you. I wish you many more successful delegations.

Dave Kerpen
Thank you so much for having me, Pete. It’s great to connect.

950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress

By | Podcasts | One Comment

 

Cal Newport shows how to achieve more by doing less.

You’ll Learn:

  1. Why we’re measuring productivity all wrong
  2. The surprising math showing how doing less means achieving more
  3. The trick to eliminating tasks that don’t serve you

About Cal

Cal Newport is a professor of computer science at Georgetown University and a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity, and culture. He is also a contributor to The New Yorker and hosts the popular Deep Questions podcast.

Resources Mentioned

Cal Newport Interview Transcript

Pete Mockaitis
Cal, welcome back.

Cal Newport
Well, thanks for having me. It’s always a pleasure to chat.

Pete Mockaitis
Oh, I have been loving your book Slow Productivity, and I would like it if you could kick us off with any particularly, strikingly, fascinatingly counterintuitive discoveries you made while putting this one together.

Cal Newport
The importance of doing fewer things is something that I think proved to be a pretty rich vein. So, I have this principle that’s in the book, it’s one of the three principles of Slow Productivity is do fewer things. And when most people encounter that for the first time, what they think I’m probably saying is like, “Look, it’s stressful to do a lot of things. You need to go easy on yourself. Stop trying to be so productive. Like, do fewer things and you’re just going to be happier.” But that it’s a sacrifice, right? You’re going to produce less, but you need to because it’s for your own sanity and psychological health.

As I really looked into this, though, one of the big surprises is, “Oh, wait a second. Doing too many things is like this endemic productivity poison. Like, it’s not just making people miserable, it’s an incredibly terrible strategy for trying to produce valuable stuff with your brain. And when you commit to doing fewer things, it doesn’t actually lead you to accomplish fewer things, and these are somehow separate.” And this was a pretty exciting discovery because I was ready for it to be like, “Look, we got to just reconfigure what we think reasonable amount of work is,” and this ended up to be one of these sorts of win-win situations.

Working on fewer things at a once not only makes your life much more sustainable, you’re going to produce more. Like, over the long term, you’re producing more. You’re finishing stuff faster. You’re producing better work. You’ll actually be better at your job in any sort of observable, measurable way if you’re doing fewer things right now.

Pete Mockaitis
So, doing fewer things in a zone of time, like a week or a month, results in more total things done over a longer arc of a year plus.

Cal Newport
Yeah. So, here’s the math on that, and really, let’s think about doing fewer things at once, like concurrently, “What is my count of commitments that I’m actively working on?” That’s the number that I want to reduce. Here’s the math of why this leads to more accomplishment, is that in knowledge work in particular, when you agree to a commitment, especially if it’s a non-trivial sized thing, like a project, it brings with it administrative overhead, like, “I have to send and receive emails about this project. I have to attend meetings about this project.” So, everything you say yes to has administrative overhead that is necessary to support the work, but it’s not the actual work itself.

So, what happens is when you’ve said yes to too many things, the quantity of administrative overhead goes past a threshold where it’s really sustainable, and now what you have is a lot of your day is now dedicated to talking about projects, like the talking to the collaborators, having meetings, sending emails, and these are fragmenting your day as well. So, it’s not just like, “Let’s do our administrative overhead hour this morning and then get to work.” No, no, no. These emails and meetings are spread out throughout your day, which means you really never have any ability to give something a long period of uninterrupted time to really give it your full concentration.

So, now you have a fragmented schedule, a small fraction of which can actually be spent working with real concentration on the actual projects, the rate at which you’re finishing things goes down. And so, by having, let’s say, ten things on your plate at once, the rate at which you’re finishing things is very slow. Like, most of what you’re doing is being in meetings and sending email. If you instead had three things on your plate, you’re going to actually finish those three things real fast because you have huge swaths of your day to actually work on them. And what happens after finish one of these three things? You can bring another thing on.

And so, if you work through this scenario, “How long will it take me to finish ten things if I work on them all at once versus if I just do three of them at a time?” That second scenario, it’s going to take much less overall time to get through those ten things than the first, and it seems counterintuitive because we’re used to thinking of ourselves like a computer or a robot, “This thing takes this much time, that’s just it. Ten things take ten units of time, that’s just it.” But it’s not like that. The overhead matters. So, doing fewer things at once actually moves things through faster and at a higher level of quality.

Pete Mockaitis
That’s beautiful. And not only that, so there’s the administrative overhead situation fragmenting our time and our attention and our energy, and there’s also the psychological factor of, “Oh, hey, I’ve made some great progress today,” or, “Oh, hey, celebrate. That whole thing is done. Feel good.” And then there’s just the market responding.

Like, I remember when I was land-lording, because if I had a unit that was almost ready to go, it did not produce rent. It’s like, “Oh, no, it’s really close!” I could maybe have someone come tour and say, “Now just imagine this, this, and this will be different when you move in.” And that didn’t really work for them, in terms of like, “Yeah, no, I’m ready to go with another option, because that place already looks done and beautiful, and maybe I can imagine what it would look like done but it’s not done now, and it’s not visually appealing,” that’s why they stage homes, you know, all that stuff. So, there’s benefits on numerous dimensions psychologically, and then starting to reap the rewards of what you have sown.

Cal Newport
Well, it’s important to remember busyness doesn’t create revenue. So, just like you don’t get rent for the days you spent painting and working on a unit you owned. You have to do that stuff, but it generates no money. And if you spend more time painting and spend more time rearranging, it doesn’t generate more money. You have to actually rent it. The same thing is true in knowledge work. Emailing about a project doesn’t generate revenue, attending a meeting about the project doesn’t give you revenue. Finishing the project does, right?

And so, what we should care about is, “How quickly am I completing projects? How good are they?” because that’s what actually generates revenue. But in knowledge work, more so than in like renting buildings, it’s also obfuscated and complicated because, “Well, I was working on this but also this, and I have seven different things I kind of do, and other people are involved, and no one really knows what I did.”

In that obfuscation, we get a lot of the problems with modern knowledge work because it’s hard to just say, “You produced nine this year, and last year you produced six and you’re doing better.” Because it’s hard to say that, we tend to fall back on what I call pseudo productivity, which is, “Well, let me just focus on this high granularity activity that’s highly visible, emails, meetings.” I just see you doing stuff and so I assume you’re productive. Like, that’s the core of the knowledge work dilemma, is we’re focusing on visible activity in the moment as opposed to quality accomplishment over time. From that fatal mistake comes like almost everything negative about the current knowledge work experience.

Pete Mockaitis
Cal, this is beautifully articulated. Thank you. We love actionable wisdom here, but let’s go meta and slow down, and say I would love for you to take us through that whole journey of history, philosophy, perspective, principles on this very concept of pseudo-productivity, knowledge, work, and how we have found ourselves in this current state that is kind of jacked up.

Cal Newport
Yeah, I mean, it’s a fascinating story. It’s what the first part of my book delves completely into, is just understanding how we got where we are. Because this is, by the way, just as an aside, it’s a big part of my approach is because I’m also a professor and a founding member of the Center for Digital Ethics at Georgetown. I think a lot about culture, society, and technology and their interactions from the sort of removed of, “How do these systems work?” I think the systems matter.

And there’s a fascinating story when we look at what’s happening in knowledge work that spans from basically Adam Smith to Slack. Okay, so here’s what we get. Before knowledge work emerges as a major economic sector, which is really the mid-20th century, the term “knowledge work” is coined in 1959. Before that occurred, we had a pretty good handle on what we meant by productivity. It goes, “An economic concept that we could measure pretty accurately within specific organizations.” It goes all the way back to Adam Smith.

So, we first get good with measuring productivity in agriculture, and it’s a ratio, “How many bushels of wheat do I produce per acres of land I have under cultivation?” It’s a single number. And we also had in agriculture well-defined production systems, “Here is how I rotate my crops. If I change how I do this, and that number goes up, then I say, ‘Oh, this is a more productive way of doing it.’ And so, what we get here is sort of rapid innovation in cultivation of crops and planting systems because we have a number we can track.

Okay, we go to mills and factories. We could do the same thing, “Now I’m going to measure how many Model Ts are we producing per labor hour I’m paying for,” and that’s a number. And we have a very clearly defined production system, “And if I change something in that, we can see if that number improves.” This is what happened with automobile manufacturing. Henry Ford innovates the continuous motion assembly line with interchangeable parts and that number went up by a factor of 10. They’re like, “Oh, great, this is a much better way to build cars.”

And this sort of quantitative productivity journey was massively successful. The industrial sector, the wealth created by the industrial sector, grew at a staggering rate from the 1800s into the 1900s. Some economists would say, essentially, all of the capital in which the modern Western world was built came from the productivity miracle of being able to measure these ratios, adjust systems, see how those numbers got better.

Then we get knowledge work. None of this works anymore because we’re not producing Model Ts, and we’re not just producing wheat on acres of land. It’s a complicated position where I could be working on a lot of different things that shifts over time. It’s different than what the person right next to me is working on. How we do this work is highly personal. There is no production system we can tweak as an organization. Everyone manages their own work and time internally however they want to do it. So, we have no systems to tweak, no numbers to measure, and this was really a big issue because, “How are we going to manage knowledge workers without these numbers?”

What we introduced was pseudo productivity. A crude heuristic that says, “We can use visible activity as a proxy for useful effort.” So, I see you doing stuff that’s better than not. So, let’s all come to offices where we can have bosses. So, let’s make sure that you’re working all day. And if we really need to get ahead, let’s come in earlier and stay later. We can just increase the window of visible activity. So, we use this crude heuristic.

What happens where this goes awry is when we get to the front office digital IT revolution. So, we introduced computers and networks and then mobile computing and ubiquitous internet. And now suddenly, you can demonstrate visible activity, the thing that pseudo-productivity demands. You can demonstrate this at a very fine granularity, like sending individual email messages anytime, anyplace, and this is where pseudo-productivity begins to go off the rails.

Once I can be engaged in pseudo-productivity and measure pseudo productively anywhere at any time, and it has to be at this really fast, fine-grained granularity where it’s not just, “You saw me in my office during this hour,” but, “How many emails did you send to that hour? How quick were you to reply? How many things are you saying yes or no to?” It’s spun off the rails.

And we see this sharp discontinuity, if you study knowledge work, study how people talk about productivity in knowledge work, study how people talk about what’s good and bad about knowledge work, you get to the early 2000s, there’s a sharp discontinuity where suddenly we become unhappy. Just as email and laptops and then smartphones arrive, we suddenly begin to get much less happy.

Pete Mockaitis
Intriguing. And, Cal, what is the measure of that and what’s our approximate year when we start seeing that go, “Boom,” downhill?

Cal Newport
Well, you can see it in survey data, but where I like to look for this is actually in the tone of productivity books, because I’m a collector of business productivity. Look at the business productivity books from the ‘80s and ‘90s, like what are the big players here? It’s like Stephen Covey.

Pete Mockaitis
Getting Things Done, yeah.

Cal Newport
The 7 Habits of Highly Effective People, First Things First, you know, Eat That Frog. These are very optimistic books. Like, Stephen Covey’s whole thing is, if you’re careful in identifying what’s important to you and what’s urgent and what’s not urgent, you can figure out what to do with your day with the goal of actualizing all of your deepest desires and dreams as like a human, “We’re going to self-actualize you.” What’s the first big business productivity book of the 2000s? David Allen, Getting Things Done.

Pete Mockaitis
Oh, that was 2000, okay.

Cal Newport
And if you look at that, the tone is drastically different.

Pete Mockaitis
We’re overwhelmed. We’re drowning. We need help.

Cal Newport
We’re drowning, yes. I profiled him for The New Yorker. I really went deep on David Allen. It is a nihilistic book. Getting Things Done is like, okay, forget Stephen Covey trying to self-actualize our deepest goals as a human being. What is the goal of Getting Things Done? Can we find a few moments of Zen-like peace amid the chaos of the day?

Pete Mockaitis
After your weekly review, you can, Cal, and then it’ll pass.

Cal Newport
He’s trying to reduce work to this agnostic widget polling, like at least we can find some peace. It’s a very nihilistic book. But what changed between 1994 and 2003? Email. So, we see it. It’s just a change. And then what are all the biggest business productivity books of 2010s? We got Essentialism, The ONE Thing, my own book, Deep Work. All of these are books that are about, “How do we push back against the overload? How do we resist this? How do we find the things that really matter?”

I mean, it’s a complete tone shift where overload, having too much to do, being stressed out, becomes the defining feature of knowledge work once we get to the early 2000s. You don’t pick that up at all in the ’90s, in the ’80s, in the ’70s, and in the ’60s. So, the technology had this huge discontinuity in our experience of this sector.

Pete Mockaitis
Okay. Understood. And so then, when it comes to the measurement has broken down, what is to be done there in terms of like there are, I think in your book you said, we’ve tried some really stupid things, like, “How many lines of code have you written?” or, “How many words have you produced?” And it’s like, “Well, I mean, were those lines of code brilliantly efficient? Were those words tremendously insightful?” or, “Are they kind of like bloated and lame and blah?” So, it’s like those might have a purpose of, “Kind of, if I can constrain them with a quality-paired metric as well.” It’s a real tricky beast, Cal. What is to be done here?

Cal Newport
Well, as long as you’re in the pseudo-productivity mindset, all the solutions are going to be like that. It’s going to be, if activity is what matters, my biggest concern, if I’m a manager, is you’re taking breaks from activities. So, I want to make sure, like, what was the big concern of managers about remote work? It’s like, “Well, what if there’s periods of the day in which the person is not doing things? That’s taking away the bottom line,” because we imagine knowledge workers like they’re on an assembly line, “Hey, if you stop putting the steering wheels on the Model T for an hour, we can’t produce Model Ts for an hour.”  It’s just this very direct.

So, what is the solution? We have to move away from this activity-based notion of productivity towards something that’s more outcome-based. And that allows for a much slower definition of productivity that has a lot more variation, a lot more idiosyncrasies, and is a lot more sustainable and meaningful for the people involved.

Pete Mockaitis
All right. Can you give us some cool examples, or stories, or metrics, or numbers we might use when we talk about outcome-based? I’m thinking, in some fields it seems pretty straightforward, like sales. Like, okay, there’s revenue or gross profit generated from the sales that you’ve made. And that could look very different in terms of you were cultivating a relationship with a multimillion-dollar account for months or years, and you landed it, and we can measure that, and it’s way bigger than you hustling with your cold-calling, your cold-emailing to get dozens of smaller clients. So, there’s one outcome.

Cal Newport
And sales is an interesting example because I just met a salesman from a big tech company at a book event talking about Slow Productivity. And you know what he said? He said, “Look, in our company,” because sales is clear, unlike almost every other knowledge work, you have these metrics, like, “What did you bring in?” And so, it’s an interesting natural experiment. If we take a knowledge worker where there is a clear metric of success, do we see a drift away from pseudo productivity? And we do.

This is what the salesman told me. He said, “Yeah, in our company, the sales staff doesn’t have to go to meetings. Everyone else does. Everyone else. You got to go to meetings. If someone invites you, whatever, everyone in these more ambiguous jobs, yes. But the sales staff, all meetings are optional because they have this number and they want that number to be better. And the sales staff is like, ‘That number is worse if I’m going to meetings.’”

Pete Mockaitis
That’s true, “What you do is so important, we’re not even going to put that at risk for anything.”

Cal Newport
Which shows how important were those meetings in the first place, right? Another place where we’ve seen innovation, like this actually is in software development, because software development, it’s knowledge work in the sense that it’s all your brain, but it’s pretty closely aligned with industrial manufacturing because you’re producing products. So, there’s much more of this notion of, like, “We’re shipping something. How long did it take to ship?” Like, it’s more measurable than other types of knowledge work.

We’ve seen tons of innovation, tons of innovation in software development that try to get away from just this completely generic activity base, because they learn, like, “I don’t care if you’re busy. What I care about is do we get these features added quickly? What’s our turnaround cycle on updates to the software?” Like, they have things to measure. So, what do you see in software development? You see a move towards these agile methodologies where, A, workload management is transparent and centralized. It’s not just, “I have a bunch of junk on my plate.” It’s, “No, no, it’s all on the wall, and this is what you’re working on, and it’s just this one thing.”

You see things like sprinting in software development, “We want you to do nothing but work on this feature until it’s done, and then we’ll talk to you again tomorrow,” because, again, whenever we begin to see adjacency, the actual measurable outcome, all of these tropes of pseudo-productivity that are really killing us in digital age knowledge work, they all begin to shatter and fall away. So, it’s like we have to take that mindset from sales and software development, and we need to move this into more types of jobs, we’d be clear about the workload management, work on fewer things at a time.

Just measuring performance at the scale of the year makes a big difference, “What did you produce this year?” Because when you’re talking at the scale of the year, you don’t talk about meetings or emails or small things you did. You talk about things you finished. So, just having like an annual perspective for thinking about productivity, that makes a difference. So, all of these types of things, we see it in software, we see it in sales, we need to move that to many more jobs.

Pete Mockaitis
I like that a lot, the thought associated with, “What is the time horizon we’re looking at?” Because if it is a day, and I’m looking at, “How many emails did you send?” or, “How many hours were you logged on?” it’s like that tells me very little. If I look at a year, that could tell me a whole lot. And then, I guess, in a way, there’s some art and science right there in terms of evaluating, “What’s the ideal period by which we should be looking at and thinking about these things?” Do you have some perspectives there?

Cal Newport
Well, even allowing people to figure this out on their own can be really effective. Like, you say, “Okay, I want you just to make your pitch to me as your boss, like what you did that was valuable this last quarter or this last year.” Like, you can kind of figure out the timeframe when you write about it, just allowing the individual to report like, “Okay, here’s what I’ve been working on. I completed this and this, and we’re working on this big project, and we made this much progress on it. And I think this is all really important.”

Like, letting someone just describe why they’re valuable, because it’s not going to work if I ask you to describe why you’re valuable. You said, “Look, I just looked up my statistics. I’ve been sending 150 emails a day. I’ve been logging seven hours a day in Teams meetings. I’ve been in a lot of meetings.” Like, it sounds absurd when someone’s asking, “Quantify why you’re valuable.” You think about the big things. You think about it at a bigger time scale.

There are organizations that do this super explicitly. I profiled these in The New Yorker a few years ago, these organizations that had a very hardcore way of doing this, called ROWE, results only workplace environment, where it was all that matters is results, including when you show up to work, when you don’t, what days you don’t work. Everything is up to you, but they’re really, in these environments, they’re really hardcore about what are your results.

And because of this, it really banishes pseudo-productivity culture. If you’re like, “Hey, come to all my meetings,” you’re like, “No, because in the end, I’m going to be measured by these things I’m producing, and that’s going to hurt me. So, no, you’ve got to convince me to come to your meeting. And if it’s not going to be worth the time, I’m not going to do it, because all people care about is what I have produced.”

And they’re really interesting to study because, you see on the positive side, these hardcore results only environments, a lot of pseudo-productivity falls away. On the negative side, it is really difficult for a lot of people to leave the comfort blanket of all the obfuscation you could generate by just sending lots of emails and meetings because you can’t hide anymore. You produce or you don’t.

And there is, I think, a certain segment of knowledge workers, and it should be acknowledged, that do find some comfort or peace in being able to be much more obfuscated about their work, like, “It’s not really clear what I’m doing, but I answer my emails a lot, and I’m in a lot of meetings, and I sort of just, I’m around, and so it feels like I’m being productive.” When that goes away, it gets exciting for a lot of people, but it gets scary for some people as well.

Pete Mockaitis
Yeah, I’ve heard that in particular about the culture at Netflix, in terms of, like, it’s exciting and terrifying for this very reason. I think ROWE could also have some potential downsides with regard to collaboration and team camaraderie culture. It’s like, “I’m out to get my results. Period. So, get out of my way.”

Cal Newport
“Get out of my face.”

Pete Mockaitis
So, it’s tricky to get all the pros without the cons. Well, the security blanket, you might feel secure in the moment, but I would venture to say, “If you’re not clearly creating value in excess of your salary and payroll costs, your security is quite slim come lay-off time.”

Cal Newport
I think that’s right. In the good times, where no one needs to be fired, it prevents you from being noticed in a negative light. Like, “Yeah, I’m not thinking about Pete. Like, I see him a lot. I’m sure that’s why I’m not thinking about them.” But you’re right. When times get tight, “All right, now we have to start reducing staff,” that’s suddenly when people shift their thoughts to not, “Are you doing something bad?” to, “What good are you bringing?” And, right, that’s when things get to be dangerous for you.

So, when times are good, you can just be really active and you’re not going to draw any attention. But when times are bad, ultimately people are going to wonder, “Hey, what do you do? What’s the value? Like, what would happen?”

Pete Mockaitis
“Like, what is it you do here?”

Cal Newport
I would say people, by the way, so my column for The New Yorker during the pandemic was named Office Space, in part because of exactly that reference that there was a lot of people in the pandemic, especially when they were forced to do all their work from home, and they could see like their partners and what their partners were doing for their jobs, and I think a lot of people in knowledge work had that same reaction of like, “What would you say I actually do here? Is it “I’m a professional Zoom meeting attender?” Like, is this really a good use of my graduate degree?” I think a lot of people had that crisis.

But, yeah, back to your point. If you’re producing stuff that’s valuable, not only does that give you security, it begins to give you leverage to slow down your definition of productivity. Because the more you can point towards, “I do this and I do this really well, but that’s also why I’m not just sending emails all day and a bunch of meetings. Hold me accountable for this. But in exchange for that accountability, you’ve got to give me more autonomy.” Like, that’s a fundamental exchange of trying to negotiate for a more sustainable, slower definition of productivity.

Pete Mockaitis
That’s good. And when it comes to this notion of doing fewer things, you mentioned the book The ONE Thing, which I love. And it’s so funny, when I read it, also with Greg McKeown’s Essentialism, it’s so calming to me, and I guess I like productivity books or non-fiction business-y books. But I think it’s also just like, “Oh, I don’t have to do everything. Okay, okay, that’s nice.” So, it’s just sort of reassuring.

But I’d love your perspective on, “How do we really select from a noisy world of thousands of options? What are those few things I’m going to do?” And the number you suggest is it, “It’s probably going to be more than one, but hopefully is less than five?” Is that the range you are shooting for?

Cal Newport
Yeah, for major projects. Yeah.

Pete Mockaitis
Okay. And so, how do I pick and choose, like of hundreds of potentially good things, what really, really, really deserves my one to five?

Cal Newport
Well, there’s two environments here. So, one is you work for someone. So, if you’re in an organization, what really seems to matter is just add constraints, and then you will see pretty naturally like what makes the cut. So, for example, one of the things I recommend if you work within an organization, where you can’t just directly say no to a lot of things, what you do instead is saying, “I’m going to keep a two-tier list of what I’m working on. Tier one is actively working on. Tier two is queued up for me to work on next. And as I finish something in the active tier, I pull in the next thing from the waiting tier, and that becomes something I’m actively working on.”

So, you artificially constrain the number of things you’re actively working on. And the rule is why this works is you say, “Okay, administrative overhead can exist for the things I’m actively working on. If it’s in my queue, then I don’t do administrative overhead. So, if you give me something to do and I put it on my queue, and I make this public, and you can look at it, and it’s a shared document, you can watch it. I can tell you, ‘Watch this march up my queue until it gets to my active work tier.’ Once it’s there, email me about it. We can have meetings about it. You can ask me how it’s going. But until it’s there, the answer is ‘I’m not working on it yet.’ And where is it in my list? You can look at it yourself.”

So, now you’ve restricted the administrative overhead that’s being generated to only a small number of the things that you ultimately have committed to. Once you have those constraints, it leads to better selection because other people are now involved. So, a boss comes in and says, “This thing, I want you to do this thing.” You say, “Great. It’s on my queue, it’s back here.” They’re like, “No, no, I need this. This is way more urgent.”

Well, now you can involve the boss, and be like, “Great. Well, which of these three things that I’m working on now should I swap out?” And now they’re kind of involved. Like, “Actually, you know what? Stop working on that thing. I don’t think that’s as important as I thought it was when we first thought about it. Move this in here instead. And now that I’m looking at your queue, take out these four things as well. That’s not where the priority is.” So, once you have constraints, you begin to get wisdom.

So, another, this is an example from the book, but another place where this began to happen was a division within a large research lab where they had a lot of projects coming at them. And what they did is they centralized this, they said, “Okay, we’ll put every project we want to work on, on an index card and we’re going to put it on the wall under this certain column. These are all things we want to work on. And then here next to it are the ones we’re actively working on now, and we label it with who’s working on it. And so, when someone finishes something, we pull something else in here, we decide together what to do next.”

And they have this heuristic that arose over time, “If something’s been on that left side of the wall for a while, and we keep pulling other things in but we’ve been leaving that alone, that’s probably not that important. You know, let’s take it down.” Like, if you’re on the wall too long and it never moved over to, like, “Let’s work on it actively next,” that was their cue of, “This was exciting when we thought of it, but it’s not that important.” So, once you have constraints, wisdom about what’s important and what’s not, it begins to emerge because you’re thinking about this in a way that you don’t, when all you’re doing is just saying yes to things and trying to keep up with everything at the same time.

Pete Mockaitis
So, if you have the constraints, it’s almost like a forcing mechanism such that it’s not so much like, “Oh, there’s a magical measurement, there’s a magical question, or a magical metric by which we use to measure that answers this question for us.” It sounds like you’re saying, “Yeah, that doesn’t really exist across all industries and types of work but, rather, put the constraints in and you’ll feel the tension, and you’ll see what just really, really has to get done soon and what can wait.”

Cal Newport
Yeah, just being forced to continually make the question of “What next?” forces a lot of wisdom. And I keep having to say, “Okay, what am I going to pull in next? What am I going to pull in next?” And making that decision again and again, what emerges from it is, like, a better understanding of, “Oh, this is the type of stuff that’s important to me. And this stuff I keep leaving over here, and moving other stuff ahead, oh, I guess that’s not really that important to me.” And it’s a lesson that comes out from people who use these two-tier pole systems.

It’s something I talk about often. You build up the muscle of understanding over time what matters and what doesn’t, because you keep making these decisions and keep getting feedback on what stays and what moves. And, then over time, you stop adding the stuff to your “to-work-on-next” list that you know, like that’s never going to be pulled off. And then you become much better at being like, “No, we don’t do that anymore,” because you’re like, “I’ve seen too many things like that type of project that we put on this list or we put on the wall and it sits there for two months that we finally take it down. I have now learned, I’ve gained wisdom, this is not the type of thing that we really need to be working on.”

So, you become much more self-aware of what you can actually do with your limited time and what’s worth doing with your limited time when you’re explicitly and consciously having to make these decisions again and again.

Pete Mockaitis
And when you say “explicitly and consciously,” that reminds me of some of the interviews we’ve had about decision-making with Annie Duke and others who suggest having a decision journal. And I think the practice perhaps of writing out, “What is the rationale by which I’m using to place this in the top tier or not?” And then having that written enables you to kind of reflect on it and say, “Oh, yeah. Well, that was true at the time, but things have shifted,” or, “Yes, this is the pattern I see over and over and over again. Like, it’s really important to a really big client. Okay, that seems to be a prioritization principle that we keep going back to again and again.”

Cal Newport
I love that technique. By the way, yeah, I know Annie talks about it. My friend Dave Epstein from “Range” and “The Sports Gene,” he was on the show recently, and he was telling me about how he does this as well. And part of the reason why I think this technique, like a decision journal, is effective in knowledge work is that we don’t otherwise have clearly defined processes.

One of the defining features of knowledge work is that organizational strategies, processes, how I figure out what to work on or not, how I figure out how to manage my day, all of this is informal and personal, and most people just wing it, it’s like, “Oh, my God, I just got this urgent email, so let me do this. Oh, and there’s a deadline. I’m going to stay up and do this.” When you keep a decision journal, what you’re actually creating over time is process, you’re like, “Oh, this is how I deal with this. This is the right way to figure out what to work on next.” We forget the degree to which, in knowledge work, we just wing it all the time.

It’s not like we have, “Here’s how I build cars. How do I improve that?” It’s the equivalent in knowledge work, if the way we built cars was just put a bunch of tools and parts in a warehouse, threw a bunch of engineers in there like, “Guys, build me some cars. Let’s go.” Everyone was just running around like, “Hey, can I have the wrench?” That’s the way we do knowledge work. So, if in that world, you’re starting to actually think, “How do I figure out what to work on? What didn’t work? What did work?” you start to think about that clearly.

It’s like the one-eyed man in the world of blind people, you’re going to have this huge advantage, you’re like, “Oh, my God, I’m just really…why are people working so hard? Like, I’m really killing it over here, and I’m not even working,” because no one else is doing this. They’re just getting after it with Slack and email in their calendar, and just saying yes to everything, and trying to be busy. So, there’s a huge advantage once you start thinking process-centric within knowledge work.

Pete Mockaitis
That’s beautiful. And to The ONE Thing, that is one of my favorite questions I think about often, “What’s the one thing I can do such that by doing it everything else becomes easier or unnecessary?” And I think that is one handy question. I’ve learned it’s not applicable in all situations, in all domains. But I’m curious, have you discovered any other organizing principles or questions that tend to serve people pretty well, pretty often?

Cal Newport
Well, I mean, first as an aside, have you heard Jeff Bezos’ version of The ONE Thing idea?

Pete Mockaitis
Well, no, until you articulate it. Lay it on me.

Cal Newport
So, this is like the big idea within Amazon when to figure out “What are we going to work on? And what are we not going to work on?” Bezos has this thing, “Is this something that’s going to make our beer taste better? And if it’s not something that makes our beer taste better, we shouldn’t be in that business.” And the case study he’s referring to was when, I guess, German brewers, beer brewers used to generate their own electricity. And then at some point, they plugged into a grid instead of generating their own electricity. There’s a lot of annoyance and logistical overhead with running your own generators and dynamos.

Pete Mockaitis
It sounds tricky.

Cal Newport
It’s tricky, right? And they said, “Oh, we should just plug into the grid.” Why? “Because making our own electricity doesn’t make our beer taste better so let’s not put any energy into that. We want all of the people we hire to have their energy into making our beer taste better.” And so, Bezos brought that over to Amazon, “We should be focusing on the things that makes us money, that our customers really care about. Anything else, if we can outsource it, we should, or just not do it at all.”

And so, I really love that way, like, “What makes our beer taste better?” But that brings me to, I think back to your question, one of the other big principles is obsess over quality. And what this is really doing is, basically, in knowledge work, in some sense, figuring out, “What’s your equivalent of brewing beer?” Like, figuring out, “Me, as an individual employee, what’s the thing I do that’s most valuable? And if there’s nothing really there that’s valuable, what’s something I can learn to do that’s going to be really valuable?”

And once you identify that, you can focus more of your energy in, “My goal is not to be really responsive. My goal is not to make sure that everyone gets everything they need from me as fast as possible. My goal is not to be in every meeting where you need me. No, my goal is to do this thing better. I want to do this better and better because this bottom line helps our organization.” And one of the keys behind this idea is focusing on something that’s really valuable to your company or your organization, is like the foundation on which all radical engagements with slow productivity will eventually be built because it gives you leverage.

It gives you control over your job. It makes your value clear. You’re playing the right game. It allows you to focus on what matters and not these sort of accessibility routines that everyone else is trying to do with their email and with their meetings. And when you really begin to care on making your beer taste better, all of the busyness becomes unnatural to you. So, you say, “I don’t want to be on email or in meetings. That’s getting in the way of getting better at these marketing strategies or at writing this code.”

And so, slowness becomes natural, and as you get better, you get more leverage to make your work slower. So, that idea of figure out like what your equivalent is of brewing beer, what’s the thing you do best and focus on that, that unlocks almost everything else.

Pete Mockaitis
That’s cool. So, if I’m doing marketing, what’s giving me more impressions per dollar, or more purchases per, whatever, what’s boosting my conversion rate, etc. Or if you’re creating products, it’s like the beer tastes better, what will delight the customer all the more, and make them say, “This company rocks. I love their stuff. I would tell more people about their stuff. I’m going to buy more of their stuff.” Very cool.

All right. Well, so we’ve talked about, so we got three principles here. We’ve spent some good time on do fewer things, and we hit the obsess over quality. Can you unpack the third one for us a bit?

Cal Newport
That’s work at a natural pace. And the argument here, it’s a psychological argument, the way that we work in knowledge work, which is all out, all day long, year-round, is really unnatural. It’s unnatural in a sort of literal sense that human beings throughout our whole history as a species are used to having huge variations and intensity of what we’re doing. There’s really intense periods during the day and really quiet periods. Some months are much more intense than other months. In the winter, we’re kind of hunkering down. And in the fall, we’re doing the harvest, and it’s super busy. And we have all this variation, that’s what we’re wired for.

And then we got mills and factories. And in mills and factories, it made more money if people just worked as hard as they could as much as they could. And so, we switched for the first time in human history to just like work hard all day long, but it was very unnatural and very intolerable. We had to invent labor unions and regulatory frameworks just to try to make these jobs survivable, essentially.

When knowledge work emerged in the mid-20th century, we said, “Okay, how are we going to organize this labor?” And we said, “Well, let’s just do the factory thing.” Because that’s what was going on, that’s what was in the air. The core of the economy was industrial manufacturing. So, it’s like, “Great. We’ll just approach knowledge work like we do building Model Ts, eight-hour days, work as hard as you can.” Like, if you’re resting at all during the day, that’s bad. Pseudo-productivity activity matters, and it’s the same all year round.

So, we adopted this way of working. It was actually super unnatural and required all these safety mechanisms. We adopted the same thing without the safety mechanism, and it’s an exhausting way to work. It doesn’t, over time, produce more productive effort even if in the moment it seems more satisfyingly frenetic. So, work at a natural pace says, “You need more variation in your intensity on all sorts of time scales. It shouldn’t all just be all out.”

It also says, “You should take longer to work on your projects, that we make our timelines too small. Give yourself more time so that you have room for these up and down variations.” Like, this is the way all the great thinkers through time past work, up and down in intensity over time until eventually something good came out. That’s how we produce things with our brain, not the Model T model of just, “Clock in and turn that wrench as fast as you can until you clock out.”

Pete Mockaitis
Okay. Well, so then any sense for how do we tune in to knowing if we’re overall too much or overall too little? I know there’s going to be variability, busy seasons, lighter seasons, but any clues that we might focus in on to go, “Ooh, let’s crank it up,” or, “Let’s tone it down”?

Cal Newport
Well, that’s not the hard part. The hard part for people, actually, is just being comfortable with the idea that you shouldn’t always be cranked up. And then once you have that realization, there’s a lot more variation that just becomes natural. So, like a couple of things you can do. One, just start doubling your timelines for everything you agree to do. Instead of doing the typical trick of, “In theory, what’s the fastest possible time I could get this done?” and then falling in love with that timeline, “Oh, my God, that’d be great. If I could get this done before Christmas, this would be great,” and then we commit to this impossible timeline.

Double everything. So, give yourself much more breathing room. And, two, actually engineer seasonality. You don’t have to tell people about this if you work for someone else, but just schedule out your project so that the summer is going to be slower, but you’re really going to be getting after November. You can just start engineering variations in your workload. No one is tracking your workload so carefully.

There’s no graph somewhere in the central office, where they’re like, “I’m looking at Pete’s daily work project touches here, and they’re down in July versus whatever.” People, it’s all just chaos. They don’t know what’s going on. So, take longer and engineer seasonality explicitly into your project flow and your workflows. Just doing that is going to be like taking a deep breath.

Pete Mockaitis
Lovely. Cal, tell me, anything else you really want to make sure to mention before we shift gears and hear about a few of your favorite things?

Cal Newport
Well, I mean, again, I think the key thing to keep in mind is don’t use the word productivity so confidently.

Pete Mockaitis
You live it.

Cal Newport
I mean, there’s a lot of talk where people are like, “I want to be more productive,” or, “Productivity is bad,” but people aren’t really defining their terms, and that’s a big problem. We all just assume we all know what productivity means, but we don’t. Like, when people say, “I want to be more productive,” what they really mean often is, like, “I want to produce more stuff over time.” When people are critiquing productivity, what they’re often doing is critiquing a sort of industrial notion of productivity, like, “The effort per day needs to be large.”

We’re not talking about the same things. Like, let’s define our terms. This is why I think it’s helpful to say pseudo-productivity is what we’re doing. Pseudo-productivity is different than quantitative productivity, which is what we used to do. Slow productivity is itself an alternative. Like, once we get clear about terms, a lot of the absurdity of what we’re doing just becomes self-evident. Like, a lot of this idea of, “I want to do this now instead of that. I’m going to do fewer things. I’m going to have more variation.”

When we realize that’s in contrast to pseudo-productivity, and that’s a part of slow productivity. Just having the terms clear, I think, really makes it better, much easier for us to make progress. So, that’s my final thing I would say is don’t be too confident that you know what people mean when they use the word productivity. I actually push on it, “What specifically are we talking about here?”

Pete Mockaitis
Lovely. Thank you. Now, could you share a favorite quote, something you find inspiring?

Cal Newport
Well, there’s an obvious answer to this question because I actually wrote a book with this quote in the title, so maybe I’m telegraphing I like this. Steve Martin, doing Charlie Rose interview about his memoir, “Born Standing Up.” And Steve Martin says, “People are always asking me, ‘How do you succeed in the entertainment industry?’” And he says, “The answer I give them is never what they want to hear. What they want to hear is, like, ‘Here’s how you find the right agent,’ or, ‘Here’s how you like get onto the writing staff.’”

And he says, “No, what I tell them is, ‘Be so good they can’t ignore you. If you do that, all the other good things will follow.’” I wrote a book called “So Good They Can’t Ignore You” 10 years ago, 12 years ago now that was just inspired by that quote because that’s how important it is to me, because I ultimately think, especially in creative work, that’s what it all comes down to, “Be so good they can’t ignore you. The other stuff will work itself out if that’s where you’re focused.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Cal Newport
Well, this always shifts, but there’s a new study someone just showed me, which I found very satisfying, because I don’t use social media, and I’ve often argued with people for various reasons why I should. And one of the reasons they give me is, like, “Well, this is how, like, you’re an academic, and this is how people know about you, and know about your work. You have to be yelling at people on Twitter about Trump. And if you’re not, you can’t be a successful academic.”

A new study just came out where they studied the citation count of academics correlated to Twitter engagement, and found Twitter engagement does not lead to more citations. It does not lead to more notice to academics’ work. What does matter? Doing really good important work. And so, I found that study very satisfying. You’re not going to be able to tweet your way into intellectual significance. You just have to do good stuff.

Pete Mockaitis
And a favorite book?

Cal Newport
A book I just read, which I really liked, was Abraham Joshua Heschel’s The Sabbath. It’s a 1950’s-era book by a great Jewish theologian, talking about the Shabbat. But I found a lot of secular resonance in this book because he was looking at the theology of Shabbat, taking a day off of work, like as it said in Genesis, right in the Bible. And he has this really cool argument. I wrote an essay about it.

But he has this argument that’s like, “Look, you take a day off from work. This is not instrumental. This is not you have to take a day off work so that you’ll be able to do work better when you get back. It’s not instrumental. You take a day off of work so that you can appreciate all the other stuff in life that’s important.” In Genesis, it was like God looked at what he had done and said, “It is good.” It’s like gratitude and presence.

I just thought it was, from 70 years ago, looking at something that was written 3,000 years ago, is a really sort of timeless idea that it’s not just, not everything is just the work, and breaks from work is not just about making the work better. It’s about all the other stuff that’s important to you. And it’s a slim book, it’s beautifully written, it has these original woodcut illustrations which are fantastic. A really cool read. I recommend it.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Cal Newport
I recently have gone down the mechanical keyboard rabbit hole.

Pete Mockaitis
Oh, yeah.

Cal Newport
Yeah, because I wore off on my MacBook, I wore all the keys off because I write a lot, and the plastic was cheap in this generation. I wore every key off. You can’t see any key. And so, I got a cover for it with the keys on it, and I wore all those off too. So, I finally bought a nice, a NuPhy, N-U-P-H-Y mechanical keyboard, and, oh, I love it. Just the click and the clack. It’s substantial. I love writing on it. Your fingers spring back up with the keys so that you can type faster. I don’t know, I’ve enjoyed it. I write all the time. I enjoy writing more on this than I did when I was on just the MacBook keyboard, so I love my NuPhy wireless mechanical keyboard.

Pete Mockaitis
Alrighty. And is there a key nugget you share that really seems to connect and resonate with folks; you find it’s quoted back to you often?

Cal Newport
I think people, really, like more recently, one of the things that come back to a lot is this idea that activity doesn’t matter, busyness isn’t monetizable, your email inbox is not going to be remembered 10 years from now, but what you produce that you’re proud of, that’s everything, and just this idea of output over activity. That’s what keeps coming back to me. That’s what people seem to be quoting when they’re talking about this book or calling into my podcast, so I like that. Busyness is maybe satisfying in the moment, but is forgotten in the mist of history.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Cal Newport
Do fewer things. Like, trust this idea that if you cut down the number of things you’re working on right now, you will look back when this year is over and be much more impressed, and proud of what actually got accomplished.

Pete Mockaitis
Cal, this is fantastic stuff. I wish you much fun and slow productivity.

Cal Newport
Thanks, Pete. I’m going to go slowly get some things done.

REBROADCAST: 357: The Six Morning Habits of High Performers with Hal Elrod

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Hal Elrod says: "Be at peace with where you are and take steps every day to get where you want to go."

Miracle Morning author Hal Elrod condensed the six habits of the most successful people in history into the SAVERS acronym and describes how they changed his life—and how they can change yours, too.

You’ll Learn:

  1. Approaches for silence that generate new ideas
  2. How NOT to do affirmations
  3. The impact of tiny amounts of exercise

About Hal

He is one of the highest rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries.

Items Mentioned in this Show:

Thank you, Sponsors!

  • UpliftDesk.com. Build your dream workstation and get 5% off with promo code AWESOME

Hal Elrod Interview Transcript

Pete Mockaitis
Hal, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Hal Elrod
Pete, I’m feeling awesome at my job of being a podcast guest right now, so ….

Pete Mockaitis
Cool, well you’re off to a great start with the enthusiasm.

Hal Elrod
You got it.

Pete Mockaitis
I also hear that you’re enthusiastic about UFC. What’s the story here?

Hal Elrod
Yeah, it’s kind of funny because I’m the most non-violent UFC fan I think that there is. For those that don’t know, UFC is Ultimate Fighting Championship. If I would have ever turned on the TV and saw two guys fighting, I don’t think I ever would have gotten pulled in.

In 2004 I think it was, I just turned on the TV on Spike TV and the reality show The Ultimate Fighter, which for those of you who don’t know, this is actually how the UFC turned – they were a failing company and they turned themselves around by putting fighters in a reality show.

It was like the Real World meets UFC fighting, where fighters lived in a house together for six weeks and they competed in a tournament, where they’re fighting each other and they’re sharing rooms with each other. I got really connected to the storyline of the fighters. Then I actually cared about what they were going to do. Then fast forward, I’ve been a fan now for gosh, 13 years or so.

Now it’s just two people that are – the people that compete in the UFC, they have to master seven or eight different fighting disciplines. There’s no other sport – in basketball, you just master basketball. In UFC, it’s you’ve got to be proficient, not proficient, you’ve got to be excellent in wrestling, and excellent in jiu-jitsu, and excellent at karate, and excellent at boxing, and excellent at all these different styles.

Pete Mockaitis
I don’t think I’ve ever actually watched a full hour of UFC programming before. I’m impressed by what these athletes do. They are fit – in great shape. I just hurt watching it, so I think I turn away. It’s like, “Ow,” then I find something else.

These athletes – you literally at the top level, in the UFC essentially, you’ve got to be as good as Michael Jordan at basketball and while you’re as good as Jordan at basketball, you have to as good as Tiger Woods at golf and – these guys train, they’ll train – they’re basically train 12 hours a day, 6 to 12 hours a day. They’re training – Monday they do wrestling for 3 hours, then they do boxing for 3 hours. Then Tuesday – it’s just crazy to have to train not just one sport, but 7 or 8.

Pete Mockaitis
That is why their physiques are striking. It’s like that person is among the fittest that I’ve beheld.

Hal Elrod
And their cardio, to compete at that level and do that.

Yeah, the funny part is I’m non-violent. A lot of times in a match it will get too violent for me. I love the sport. I love the storyline. I appreciate the athletes, but yeah, when it gets bloody and stuff, which it does sometimes, I’m like, “Ah, ….” It’s funny, I’m a huge fan, but I don’t like when they hurt each other.

Pete Mockaitis
Oh, that’s good. It’s funny, that’s sort of like – that’s kind of one of your things is you are such a positive guy and talking about sort of potential and possibility and how to unlock that largely in terms of getting the momentum going through morning routines. I’d love it if you could give us maybe the short version of your incredible story about how you got into morning routines to become such a believer. What happened in your life that sparked this?

Hal Elrod
Yeah, I usually frame the story by saying I’ve had a few rock bottoms in my life. Those kind of, each one was the catalyst for a different component of my life’s work today.

Let me start by just saying to define a rock bottom, it’s something that we’ve all had. In fact many of them will have more of them. I define a rock bottom as simply a moment in time, moment in your life, a moment in adversity that is beyond what you’ve experienced before.

I don’t compare one person’s rock bottom to another and say, “Well, mine’s worse than yours or yours is worse than hers.” It’s relative to who you are at any given moment in time.

When I was in elementary school and my girlfriend broke up with me, we had been going out for two weeks that was a rock bottom for me. I was heartbroken. I couldn’t imagine going to school any more, like life was over relative to who I was at the time.

The major rock bottoms I had when I was 19 years old I was one of the top sales reps for Cutco Cutlery. I never considered myself a salesperson but a buddy got me into – “Give this a chance.” I’m like, “Eh, I’ll try it just to get you off my back.” Ten days into the career I broke the company record. That sent me on a path of oh, maybe I’m not this mediocre person I’ve been my whole life. Maybe I can do something extraordinary. I went on to break all these records.

A year and a half into the company that I was working with then, I was giving a speech at one of their events. After my speech driving home in a brand new Ford Mustang – I had bought my first new car a few weeks prior – I was hit head-on by a drunk driver at 70 to 80 miles per hour. Then my car spun off the drunk driver, another car hit me from the side, directly in my door at 70 miles an hour and instantaneously broke 11 of my bones.

My femur broke in half. My pelvis broke three separate times. My humerus bone behind my bicep broke in half. My elbow was shattered. My eye socket was shattered. Ruptured lung, punctured lung, ruptured spleen, so on and so forth. I actually, clinically, I was dead. I clinically was found dead at the scene. I died for six minutes, was in a coma for six days and was told my doctors that I would never walk again.

Came out of the coma and three weeks later took my first step and went on to fully recover and walk again. That was really – the turning point for me there was – or I decided maybe I’m meant to do more than just stay in sales because I was going to stay with the company forever. I loved the company. I decided I had to do more.

I had always wanted to be a professional keynote speaker, Pete, because I had been speaking at all these conferences for my company. I thought man, I would love to do this for a living. There are these people like Tony Robbins and you see all these – this is what they do. I would love that. It would be like a dream come true.

I had this kind of – I don’t know if you’d call it an epiphany or just a realization – I thought maybe that’s why I’m going through this experience. They say everything happens for a reason, but I’m a firm believer that it’s our responsibility to choose the reasons. It’s not predetermined. It’s not fate. It’s not out of our control.

Something bad could happen, you can say “This happened because life’s unfair and there is no God.” You can find all sorts of reasons why everything happens or you can say what I did, I went, “Maybe I’m supposed to learn from this and grow from this and take this head on so that I can learn how to teach other people to take their adversity head on.” That’s what I did and I launched that into a speaking career.

Then fast forward and kind of bringing it to what led into more morning rituals, in 2008 when the US economy crashed, I crashed with it. I lost over half my coaching clients, I was a coach at the time, half my income in 2008, couldn’t pay my mortgage, I lost my house, I cancelled my gym membership, my body fat percentage tripled in six months. It was just this real six month downward spiral.

A sequence of events led me to go on a run and listen to an audio from Jim Rohn.

Pete Mockaitis
Oh, Jim Rohn. The musical—

Hal Elrod
The great Jim Rohn.

Pete Mockaitis
I love the music in his voice.

Hal Elrod
Yeah, absolutely. Jim Rohn, this is the quote that he said on that run. This quote came to my life faster than I ever thought possible and it really is the catalyst for the Miracle Morning. He said “Your level of success will seldom exceed your level of personal development because success is something you attract by the person you become.”

In that moment I went, I’m not dedicating time every day to my personal development, therefore, I’m not becoming the person that I need to be to create the success that I want in my life. I had this epiphany that I’ve got to go figure out what the world – I’m going to run home and figure out what the world’s most successful people do for their personal development.

I’m going to find the best personal development practice in history of humanity or best known to man and I’m going to do that. And I didn’t know what it was going to be. I ran home and I Googled best personal development practices of millionaires, billionaires, CEOs, Olympians, you name it.

And I had a list of six different practices. They were all timeless. They had all been practiced for centuries. I almost went well, none of these are new. I think we’re really conditioned in our society to look for the new, the new app, the new movie, the new season on Netflix. We want new, new, new. We’re all new.

Pete Mockaitis
And you’ve got to update the app like every month.

Hal Elrod
Yeah, exactly. I almost dismissed these. I was like, ah, these are timeless. It’s almost really silly. When you really translate it you can say these are the practices that the world’s most successful people have been doing for centuries. I want something new. It makes no sense.

The epiphany I finally went, wait a minute. This is what successful people do. I don’t do these. Then the real epiphany was which one of these am I going to do and then I went wait, what if I did all of these.

What if I woke up tomorrow morning an hour earlier, because that was the only time I could figure out in the schedule to add an hour. I was working all day trying to not lose my house, which didn’t work. I lost my house. But I was just trying to stay alive, stay afloat. I didn’t feel like I had any extra time.

Even though I wasn’t a morning person I thought if I want my life to improve, I’ve got to improve. I’ve got to wake up an hour earlier and I’ve got to do one of these six practices. The epiphany was what if I did all of them, what if I woke up tomorrow morning an hour earlier and I did the six most timeless, proven, personal development practices in the history of humanity.

I woke up the next day, I did them. I sucked at all of them. We can talk about what the practices are, but I didn’t know how to do – one is meditation. I didn’t know how to meditate. I didn’t know how to do any of these things really well. I was really terrible at all of them.

But one hour into it my very first day, my very first hour of what is now called the Miracle morning, it didn’t have a name back then, I felt incredible. I felt confident for the first time in six months. I felt energized. I felt motivated. I felt like I had clarity.

The realization is if I start every day like this, where I become a better version of the person I was that went to bed the night before, and I do this consistently day after day after day after day, it is only a matter of time before I become the person that I need to be that can create the success that I want, any level that I want in any and every area of my life.

I thought it would 6 to 12 months; it was less than 2 months that I more than doubled my income. I went from being in the worst shape of my life physically to committing to running a 52-mile ultra-marathon. I had never run more than a mile before. My depression went away within a couple of days. Because my life changed so dramatically and so quickly, I started calling it my Miracle Morning. The rest is history.

Years later I wrote the book and now it’s this worldwide movement with about a half million people from what we can track every day do their miracle morning and the results are really amazing.

Pete Mockaitis
That’s an awesome story. It makes sense in terms of having engaged some of these practices. I love the gumption, okay, I’m going to do all of them. You put this together into a snazzy acronym, SAVERS, standing for these six steps of silence, affirmations, visualization, exercise, reading and scribing, which means writing. I understand you’ve got to make the acronym work, no shame there.

Hal Elrod
It was my wife’s idea for an acronym. I was writing the book one day and I was frustrated. I go “Sweetie, Stephen Covey’s got the 7 Habits of Highly Effective People and Robert Kiyosaki’s got the Cashflow Quadrant. These gurus always create this memorable system.” I said, “I’ve got these six hodgepodge practices and I didn’t invent any of them.”

She goes, “Sweetheart, why don’t you get a – calm down first of all,” because I was all stressed, she goes, “Why don’t you get a thesaurus and see if you can find other words with the same meaning and make an acronym?” The acronym is a huge part of it. She gets all the credit for that.

Pete Mockaitis
That’s good. I guess along with that then, I’d love to dig into each of these practices and just hear a little bit in terms of what it means then the best practice or a pitfall associated with doing it or an optimal dosage or amount of time to do each of these.

I imagine in many ways the answer is it doesn’t really matter, just do something like that and you’re all good. But if there’s some finer points to maximizing, well, hey, you’re the expert. I want to hear them. Let’s dig into silence and then the rest.

Hal Elrod
Here’s what I’ll preface all of this with. I am a very results-oriented person. A lot of these six practices are taught in a way that’s kind of woo-woo, that makes somebody feel good while they do it, but they don’t necessarily see measurable improvements in their life.

And for me that was unacceptable. It was unacceptable in my own practice, but then especially when I wrote the book I thought, I need to make these really practical and actionable and not just fluffy and airy-fairy and woo-woo. I’ll give a tip on each of these in terms of how do you make it kind of practical and results oriented.

The first S in SAVERS stands for silence. I’m actually really – it was originally meditation. I’m really glad that it became silence because some people, their silence is prayer. They might not want to meditate. Or for me it’s actually a combination of both. But meditation is really the crux. It’s the majority of my time in silence.

If you think about it, most of us, we don’t have a lot of time in silence. It’s usually we’re – it’s kind of chaos from the time we get up, then we’re in the car listening to podcasts or the radio, music, something like that. Then we’re at work with people and on phone calls. There’s usually not a lot of time for kind of peaceful, purposeful silence.

Yet that’s when – when we quiet our mind, that’s when our best ideas come. We tap into our inner wisdom. We tap into the wisdom of – if you want to get woo-woo for a second – the universe or higher intelligence, whatever you want to call it, God.

But meditation, the way it’s been taught, people often – they’re taught to clear your mind. Most people, they can’t do that or it’s very challenging and it takes somebody years to get where they can actually do that. Well, for me, I want results. I will use my meditation as a way to set the mindset for the day.

I’ll look at my schedule and I’ll go “Okay, what do I need to accomplish today?” It depends on what’s on the agenda. I just finished writing a new book. When I was working on that book, every day, every morning, I’d meditate before I’d write and I would go, “Man, I need ideas.” I need some content for today. I would set my intention for the meditation.

My intention would often be “Okay, what am I working on? What chapter am I working on today? I need ideas for this chapter.” I would just set that as an intention. Then I would meditate. I would always have my notes app on my phone in front of me with my timer going for ten minutes usually is what I meditate for.

I don’t think there was a single day where I wasn’t flooded six ideas, where I would pause the meditation timer, I’d open up the note tab and I would write an idea. Then I would go back to mediate and then I would just sit there.

Here’s the difference, I wasn’t trying to think. When you force thought, you don’t usually get your best thought. It’s in those moments – that’s why when we’re in the shower, not even thinking about something, we have our best ideas. When we’re falling asleep, not even thinking about something, we have our best ideas.

This is a way to engineer that space for you’re tapping into your genius every single morning so that you bring those ideas and that clarity into your day. That’s one way to meditate.

Another way to do it is sometimes I might have a speech for that day and I go “I need to feel confident. I’m speaking.” I will literally just affirm things while I’m in my meditation. I’ll just affirm things like what did I do today – I chose three statements.

I’ve been having some cognitive challenges because I just went through – I just finished cancer. I beat cancer, but I still have chemotherapy ongoing for maintenance and it really – the effects to your cognitive ability are really damaging. They call it chemo brain. They kind of laugh it off, but it really – it’s a very real thing what it does to your brain. I’ve had a lot of trouble with my memory and this and that.

This morning I just meditated on saying “I am brilliant. My brain is brilliant. My memory is excellent.” I forgot what the third one was. Anyway, the point is use meditation not to remove thought. You can. Sometimes I’ll meditate in that way where I just try to get a state of being really loving and peaceful.

But ultimately I typically will have a specific result that I want to generate internally, either mentally or emotionally, and I will set that intention going into the meditation. I will use the meditation actively to do that. I will think something over and over and over while I deeply feel it in a way that will serve me for the rest of the day. Any questions? Does that make sense?

Pete Mockaitis
Yeah, yeah, I hear you. Can you give us a sample of your internal dialogue of going over and over and over again?

Hal Elrod
Yeah, that was the one today. Here, I’ll bring it up real quick.

This morning I went “My brain is brilliant. My memory is excellent. My heart is pure.” I just affirmed that. What’s interesting is we’re about to get into the A of SAVERS, which is affirmations. But I often will combine the SAVERS.

For example, when I get to the E in SAVERS is exercise, while I’m exercising, I’ll often do the V, which is visualization. I’m then making that mind-body connection and leveraging the power of both simultaneously. I’m also being efficient with time.

“My brain is brilliant. My memory is excellent. My heart is pure.” That is an affirmation, but I will meditate on that affirmation and then kind of get the benefits of both.

Sometimes I will – I have pictures – I’m in the room where I do my Miracle Morning right now. I have pictures of my children, my family, my wife up along the wall. Sometimes I will just look at those pictures and just maybe look at one. I’ll look at my picture of my daughter like I am right now and I’ll just internalize the gratitude and the love that I feel for her. Then I’ll close my eyes and I’ll just meditate on that for a minute or two. Then I’ll go to my son.

Pete Mockaitis
When you say meditate on that, you’re just sort of experiencing that.

Hal Elrod
I’m just feeling it.

Pete Mockaitis
As opposed to letting your mind chatter in any direction.

Hal Elrod
I’m just deeply feeling it.

Pete Mockaitis
Yeah.

Hal Elrod
Yeah, I’m just deeply felling that emotion. Yeah, that experience.

I’ll use meditation a lot. I’m big on gratitude. I’ll often use meditation – I’ll simply take the emotion of gratitude or the experience of gratitude, most people when they experience gratitude, it’s usually at the intellectual level. If you say “What are you grateful for?” they can list things off. They feel it in their head, but there’s a big difference between intellectual gratitude and deep, heart-felt soulful gratitude at the level where it puts you in tears.

I’ll use meditation to try to get there, to try to get to feel that much of an emotion that serves me. Again, the emotion – gratitude is one, it could be confidence, it could be love, it could be whatever.

I do pray. I’m a big believer in the power of prayer. That’s a whole other conversation, but prayer on even the scientific level as well as the spiritual level. A lot of times I’ll use my silence as prayer and I’ll just – for me, it’s very fluid. There is no right or wrong and that’s probably the biggest – here’s the biggest key.

Let me, whether we close with this for this portion, but when it comes to silence, if you’re at all overwhelmed by meditation or anything like that, set a timer on your phone for ten minutes and be in silence for ten minutes, that’s it.

The only way you can fail is if you judge yourself for any part of your experience. If you go, “Oh, I shouldn’t be having these thoughts. Oh, I shouldn’t be thinking. Oh, I shouldn’t be feeling this way. Oh, I shouldn’t have thought of that.” That’s the only way you can fail at silence is to judge your experience. If you just sit there in silence, you cannot help but get value.

Number one, it lowers your cortisol levels. Cortisol is the fear and the stress chemical in your body, the hormone that causes fear, that causes stress. When you sit in silence, it’s scientifically proven – there are over 1,400 scientific studies that prove the benefits of meditation. It’s scientifically proven that when you sit in silence, it lowers your cortisol.

Now, granted, if you are intentionally thinking stressful thoughts, I don’t know that that would achieve that objective. That’s where judging yourself is a stressful thought. But yeah, if you sit in silence, you will lower your stress, you will gain clarity, new insights will come into your mind and you’ll get better with practice.

Your first day in silence is your worst day in silence. Every day that you do it, you’ll stumble upon new levels of consciousness, new ways of feeling, thinking, being that once you grab them, you can then get there quicker, easier, stay there longer. The benefits of spending time in silence will simply be amplified and deepened over time.

Pete Mockaitis
That’s great. Then with silence, what makes it silence is just that you’re not actively reading something, listening to something, tapping away on your phone, you are – or in motion, so you are seated and you may have your eyes closed and you’re just sort of letting your own internal self be the focus.

Hal Elrod
Yeah, exactly. I like to sit up straight. I bought a meditation pillow on Amazon a few months back. That’s been big. There’s something about just having a – it was like 29.99 or something – having a spot that I specifically go to meditate. Because before I got lazy in my meditation where I was doing it on the couch kind of slouched over.

If there’s any wrong way to meditate, really the big one is judging yourself for the experience, thinking that you’re doing it wrong. You’re not. As long as you’re in silence, you’re not doing it wrong. If you have a negative thought, just let it pass and focus on something positive.

But if there’s a wrong way to mediate beyond judging yourself, it is your posture. When you sit slouched over, laying down, your breath slows, you’re not – you want to find the balance between relaxation and alertness, attentiveness. Sitting up straight, sitting tall, breathing deeply, being really alert and aware, but very calm and relaxed, that’s the ideal state for that silence.

Like you said, it just means that there’s no stimuli. There’s no stimuli, where you’re not focused on something. That’s why closing your eyes is good. Now there are ways of meditating where you can have your eyes open. Sometimes I will open my eyes and so I’ll look at the pictures of my family or I’ll look at a beautiful picture of a sunset/sunrise that puts me in a really nice state.

But yeah, everything that you said is correct, just doing – by the way, setting a timer is the other piece I was going to mention. You don’t have to think “How long am I doing it? Am I doing it long enough? Should I do it longer?” Don’t be checking the clock, just have your timer set.

That way you know, “I’m free for ten minutes to not think about anything,” or think about, whatever, “I’m free for ten minutes just to sit here in silence. I’m not going to lose track of time because that timer is going to go off when it’s time for me to get up and do my affirmations or whatever’s next in your Miracle Morning.

Pete Mockaitis
Awesome. Cool. Yeah, let’s talk about the affirmations next in the Miracle Morning. What do you mean by that and what do you not mean by that?

Hal Elrod
I’m biased in that I’m often asked do you have a favorite of the SAVERS and the politically correct answer would be no, they’re all equally important. But the answer is affirmations are my favorite by far.

Affirmations are – first let me just say, I believe they’ve been taught incorrectly or ineffectively I should say by self-help gurus, if you will, for, I don’t know, decades. I don’t know how long. But let me define what an affirmation is then I’ll talk about why they’ve been taught wrong and what I find is the most effective way to do them.

An affirmation is simply a written statement that directs your focus towards something of value. Now, you could write affirmations that were negative, that were not of value. Obviously that’s not an objective of yours. We have written statements that directly focus towards something of value.

The way affirmations have been taught, there are two problems with the way they’ve been taught for decades, I don’t know, centuries, I don’t know how long.

Number one is a form of affirmation that’s essentially lying to yourself, trying to trick yourself into believing something that is not true or is not yet true. For example, let’s say you want to be a millionaire, well, a lot of self-help pioneers have taught, just put the words “I am” in front of whatever you want to be and say that to yourself until you believe it.

You say, “I am a millionaire. I am a millionaire. I am a millionaire.” But we all know the truth. We know our truth. We’re not a millionaire. We want to be millionaire. We say, “I’m a millionaire,” our subconscious or even our conscious mind is going to go “No, you’re not. You’re lying.” Then you’re fighting with reality, which is never ideal. The truth will always prevail.

You go “I am a millionaire,” and your brain goes, “No you’re not. You’re not even close.” You’re like, “Shut up. I’m doing my affirmations.” Number one problem with affirmations the way they’ve been taught is lying to yourself is not optimal.

The second problem with affirmations the way they’ve been taught is that self-help pioneers have taught you to use flowery passive language. We’ll still on the topic of finances. You may have heard this affirmation; it’s very popular, or some variation of this. “I am a money magnet. Money flows to me effortlessly and in abundance.”

A lot of people say that affirmation and they really like it. I believe they like it because it makes them feel good in the moment. They go, “Man, I checked my bank balance this morning and it was negative, so I need some affirmations to make me feel better. I’m a money magnet. Oh, that feels good. Money is flowing to me effortlessly. All of my financial problems will be taken care of by the universe,” or whatever.

It’s like no, that’s not how money works. It’s not effortless. That’s very rare. Go buy a lotto ticket, hope. That’s not going to happen most likely. The way that money is created is by you adding value to the world or to the marketplace and then you’re compensated for that value.

I’ll give you an example of how to use affirmations in a way that is not based in lying to yourself or in this passive language that makes you feel good at the moment, but takes your responsibility away from creating the results that you want. There’s four steps to create affirmations that produce results.

Number one is, affirm what you’re committed to. Don’t say, “I’m a millionaire,” or not even “I want to be a millionaire,” say “I’m committed to becoming a millionaire,” maybe even add a when, “By the time I’m 40 or 50,” or whatever or in the next 12 months or 24 months, or whatever.

Start with number one what am I committed to. It’s a very different when you affirm something you’re committed to versus something that you think you are or want to be that you know you’re not.

The second thing is why is that deeply meaningful. After you affirm what you’re committed to, reinforce, remind yourself, why is that deeply meaningful to you. If you want to become a millionaire, why? Is it because you want to … financial freedom for your family, because you want to buy fancy cars.

Depending on how meaningful it really is, that’s going to determine how much leverage you have over yourself to actually do the things necessary to get you there. That’s number three is affirm what specifically you’re committed to doing that will ensure your success. What are the activities you’re committed to that will ensure your success?

I’m committed to increasing my income to $100,000 a year and saving 50% or whatever. Get very specific on the activities that you’re going to do. When I was in sales I would affirm how many phone calls I was going to be making every day because I knew if I made that number of phone calls, my success was inevitable. I couldn’t fail. The average … would work themselves out if I made my phone calls every day.

Then the fourth part of the affirmation formula is when specifically are you committed to implementing those activities. When are you going to make your phone calls? When are you going to run every day to lose that weight? When are you going to take your significant other out on a date or tell them you love them or write? What and when are you going to – what are the activities and when are you going to do them?

Those four steps: what are you committed to, why is it deeply meaningful to you, what activities are you committed to doing that will ensure your success, then when, specifically, are you committed to doing those activities. Those are the four steps create what I call Miracle Morning affirmations.

Miracle Morning affirmations are practical and they’re result-oriented and they reinforce the commitments that you need to stick to ensure that you achieve the results that you want to achieve in your life.

Pete Mockaitis
I dig. It. Well, we’re having fun here, but I could get perhaps the one-minute version of the visualization, the exercise, the reading and the scribing?

Hal Elrod
Yeah, I’m long-winded, so thank you for setting me up. I appreciate that.

Visualization, here’s what I’ll say two things on it. Number one is the world’s best athletes, almost all of them use visualization including UFC fighters. There’s a reason for that. It’s they visualize themselves performing optimally and achieving their goals so that they go there mentally and emotionally before they ever step on the court or before they ever open the book or before they ever write.

They’ve already gone there in their mind, so when it’s real time, when it’s game time, when it’s practice time, it’s that much easier to go there.

The other thing I’ll say on visualization is don’t just visualize the end result, visualize – in fact, more important, visualize the activity. See yourself getting on the phone to make those calls. See yourself opening your computer to write those words that’s going to make that into a book. See yourself going to the gym or lacing up your running shoes and heading out your front door, especially if you don’t feel like it or you don’t like doing those things.

See yourself doing it with a smile on your face in a way that’s appealing. When I was training for my ultra-marathon, I hated running. Every morning I visualized myself enjoying running. Because I did it in the morning in my living room, when it was time to run, I actually had already created this anticipation that I would want to do it. Then I actually felt that when it was time to go for a run. That’s the power in visualization.

Pete Mockaitis
That’s great. Now when you say visualize yourself, I’m thinking almost like dreams. Sometimes they’re first person, sometimes they’re third person. Do you visualize, like you’re seeing yourself from a third-person vantage point putting on the shoes?

Hal Elrod
You can do both, but I usually do yeah, first person and then – or no, third person, where I see myself from the outside. I see myself like I’m watching a movie of myself. Part of that movie will involve me looking in the mirror usually. That’s part of it almost always.

Pete Mockaitis
The dramatic montage music.

Hal Elrod
Yeah, exactly, exactly. Yeah, feel free to play the music. Literally play that music on your phone while you’re doing the visualization. A lot of people do that.

The E is for exercise. Here’s what I’ll say is that if you like to – if you don’t exercise at all, this applies to you. If you exercise – if you already go, “Dude, I go to the gym after work or on my lunch break or I like to run in the evenings. It’s my-“ this still applies to you and here’s why.

I’m not telling you that you need to switch your gym time to the morning, what I’m telling you is that the benefits of exercising in the morning even for 60 seconds, if you’re sitting on the couch going, “I know I should – I don’t have any energy. I’m so tired,” stand up and do 60 seconds of jumping jacks.

I promise you at the end of the 60 seconds, you’ll be breathing hard. Your blood will be flowing throughout your lymph system. Your brain – the oxygen, your cells will be oxygenated. You’ll feel ten times more awake than you did before you did those 60 seconds of jumping jacks.

I in the morning usually do stretching followed by a seven minute workout. That’s an app on the phone. It’s also on YouTube. It’s totally free. I highly recommend it. It’s a full body workout in seven minutes. It’s fast-paced, so you get cardio as well as strength training, as well as stretching and flexibility. That’s what I recommend in the morning, just a little bit of exercise and –

Pete Mockaitis
What’s the video or app called? The seven-minute thing?

Hal Elrod
7 Minute Workout, number 7 Minute Workout.

Pete Mockaitis
It’s just called 7 Minute Workout. Okay, that’s easy.

Hal Elrod
Yeah, it’s phenomenal. There’s a few different apps. I use the free version. Then the – actually although I subscribe to the monthly version to open up all the different exercises and different workouts and this and that.

But the R is for reading. I don’t need to say much on this is that we’re all, every single one of us is one book away, whatever topic we want to improve in our life, we’re one book away from learning everything that we need to learn to improve that area of our life.

You want to be happy? There’s a book on that. In fact, there’s hundreds. What to have an amazing marriage? There’s a book on that. In fact, there’s hundreds. Do you want to be a millionaire or be wealthy and financially free? There’s hundreds of books on that.

In fact, so I just made a documentary called The Miracle Morning. It reveals the morning rituals of some of the world’s most successful people. In that is world-class entrepreneur Joe Polish.

He said that, he goes, “When I meet someone and I say ‘What’s the best book you’ve read in the last year?’ and they go, ‘Well, I don’t read. I haven’t read a book.’” He said, “It blows my mind that in places where people have access to books and they know how to read and therefore they have access to everything they need to know to transform anything in their life to be at the most extraordinary level they could be,” he says, “It blows my mind that people aren’t reading every single day.”

Why aren’t you reading every day? It could be five or ten minutes a day. It doesn’t have to be a long time. Think about it, if you read 10 pages a day, that’s 300 pages a month. No, no, let’s say 5 pages a day, that’s 150 pages a month. That’s one self-help book a month, 12 a year. You’re a different person.

You’re separating yourself from 95% of our society and you’re joining the top 5% that reads those books because you’re learning everything you need to transform any area of your life. Any questions on reading and then we can dive into the last one?

Pete Mockaitis
That’s great. No.

Hal Elrod
Okay. The final S is the word scribing. That’s a pretentious word for writing, but I needed an S for the final part of the SAVERS to round out the acronym.

For me, journaling is – this is where goal setting is involved in scribing. That’s under that umbrella. Journaling is what I would – that would be my scribing. I use an app called Five Minute Journal. They also make a hardcover version if you prefer to write by hand. You can also just write freehand on a piece of paper.

The Five Minute Journal, I like it because it’s scientifically researched and it’s very simple and takes five minutes. It’s simply pre-prompted statements or questions. There’s just a few.

In the morning it’s three things I’m grateful for and the three most important things that I need to do today to make today a great day. I don’t know if it’s worded that exact words, but that’s paraphrasing. Of all things on my to-do list, what are the three that will make the biggest difference in my life, my business, etcetera.

Every morning I start by focusing on three things I’m grateful for, which remind me that my life is already amazing. It doesn’t matter what’s going on outside of me if I focus on internally what I have to be grateful for, everything is – there’s always things to feel amazing about. There’s always things to complain about. What we focus on becomes our reality.

I start with gratitude, then I look at my to-do list, I look at my goals, like okay, of the infinite things I could work on today and out of the 20 things that are on my goal and to-do list, what are the three that will make the biggest impact for me right now and move me forward toward my most important goals?

If you think about it, most people we don’t take the time to just get that level of clarity. It only takes a couple of minutes, but it’s a game changer.

Because here’s the problem, most of us are busy. Every day we’re busy. Being busy tricks our brain into thinking we’re being productive. But productive isn’t busy. Productive is busy doing the things that move us toward our biggest goals, our greatest dreams, the life that we truly want to live and the impact we truly want to make.

That simple act of scribing every morning, forcing your brain to clarify it in writing, what are those top three priorities, that is – for me, that’s been a game changer. It’s allowed me to make massive progress on these goals that once were just fantasies that I never even thought – really believed I could accomplish.

Like making a documentary, that was a fantasy. I didn’t know how to do that. Now we just debuted at a film festival. That will come out probably later this year.

A lot of that is because of – it’s all because of the SAVERS. It’s all because of this process reinforcing the beliefs through meditation, through silence, and affirmations, and visualization, and all of these practices all combine to really create optimal physical, mental, emotional, and spiritual kind of capacity every day that will allow you to become the level ten person that you need to be, if you will, on a scale of one to ten, to create the level ten life that you want, that I believe that all of us really deserve.

Pete Mockaitis
That is beautiful. Thank you. Well, Hal, tell me, anything else you want to mention before we shift gears and hear about some of your favorite things?

Hal Elrod
The point is that the SAVERS, any one of them will change your life, but if you implement – try them all for a month. I would say do the 30-day challenge, the Miracle Morning 30-day challenge, do them all for a month, either 5 minutes each for a half an hour total routine or 10 minutes each for an hour routine.

Then you’ll have real experience to go, “Okay, do I want to keep doing all 6 of these?” Maybe only 4 of them really resonated with you. You only want to do 4. Maybe 4. It could be 5. I don’t know. But try them all and see what happens. It’s pretty life changing.

Pete Mockaitis
Awesome. Now could you share with us a favorite book?

Hal Elrod
Favorite book is – well, it’s this book – one of my favorite books is called Vision to Reality. In fact, let me give you two. They’re by the same author. I just got her new book. Vision to Reality is her first – I think it was her first book. Oh no, it’s her second book by Honoree Corder.

Her new book is called Stop Trying so F*cking Hard Live Authentically, Design a Life you Love, and Be Happy. It’s in my hand right now. I’m reading. I’m about halfway through. I am loving this book. She’s a great author. She’s written like 25 books. Her original Vision to Reality has been my favorite for a long time, but I think the new one might surpass that. It’s called Stop Trying so F*cking Hard.

Pete Mockaitis
How about a favorite tool?

Hal Elrod
Favorite tool would be that app I mentioned earlier, the Five Minute Journal app. That’s one of my favorite. I put one picture every day and it allows me to capture my life every day for the past few years that I’ve used it. Reflecting on that is really meaningful.

Pete Mockaitis
And a favorite nugget, something you share that really seems to connect and resonate with folks?

Hal Elrod
The biggest thing is we all usually have this monkey on our back of urgency, like, “Man, I want to be where that guy is or where she is.” “Man, I have all these goals and dreams; I want to be there now.” It creates this feeling of scarcity, where we’re not where we want to be.

What I found, not only in my own life, but studying other people is that any time you find yourself wishing or wanting that you were further along than you are, just realize that when you finally get to the point that you’ve been working so hard for so long, you almost never wish it would have happened any sooner.

Instead, you look back and you see the timing and the journey were perfect. All of the adversity, all of the challenges, it all played a part in you becoming the person that you needed to be to get where you want to go. If you can take that hindsight and bring it into your life now, use that to be at peace.

No matter where you are right now, no matter what’s going on, no matter difficult or whatever is going on, be at peace with where you are, every day, along that journey while you simultaneously maintain a healthy sense of urgency to take action every day to get where you want to go. But don’t get there out of a feeling of stress, and anxiety, and I’m not where I want to be, just embrace where you are.

If you’re alive, you’re perfect. No matter what’s going on around you, all that matters is what’s going on inside you. Be at peace with where you are and take steps every day to get where you want to go.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Hal Elrod
Go to MiracleMorning.com. That’s probably the best place. There’s a bunch of resources there. You can put in your name and email and get the first few chapters of the book for free. You can get – it comes also with an audio training for free on the Miracle Morning, a video training for free. Of course, the book on Amazon you can get the audio book, the paperback, the Kindle. That’s probably the best place to buy it.

Pete Mockaitis
Beautiful. Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Hal Elrod
Yeah, here’s the thing, to be awesome at your job, I think to be awesome at anything, it’s really about who you are as a person. There’s so many components to that. There’s your knowledge, your emotional intelligence, your physical energy, the enthusiasm that you bring. There’s many components to who you are.

To me that’s what the Miracle Morning is. It’s dedicating time every day to become better. Not that there’s anything wrong with you, but we all have unlimited potential as a human being, if you want to get better at your job, become a better version of you, dedicate time to your personal development.

Here’s the thing, it doesn’t have to be in the morning. You can do a miracle evening if you wanted. Just dedicate that time so that every day you become better than you were the day before. You become more knowledgeable, you lower your stress, you increase your belief in yourself, your confidence. All of the things the Miracle Morning does for you, you do that every day and you can’t help but bring a better version of you to work every single day.

Pete Mockaitis
Beautiful. Hal, this has been a real treat. Thanks for unpacking this and giving some finer distinctions. I wish you and the Miracle Morning and documentary and all your up to tons of luck.

Hal Elrod
Pete, man, I appreciate you. Thank you so much for having me on. For those of you listening, I love you. I appreciate you. Thank you for tuning in and please leave a review for Pete on iTunes.

Pete Mockaitis
Oh, thank you.

906: How to Optimize Your Workspace for Your Wellbeing with Dr. Esther Sternberg

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Dr. Esther Sternberg reveals how to enhance your office environment to improve your health and boost performance.

You’ll Learn:

  1. How
 your workspace affects your wellbeing
  2. How your surroundings impact your sleep
  3. Tiny changes in lighting and sound that immediately improve your environment

About Esther

Esther M. Sternberg, M.D. is a Professor of Medicine, Psychology, and Architecture, Landscape Architecture and Planning at the University of Arizona and has been internationally recognized for her pioneering discoveries on the mind-body-stress interaction in healing and the impact of built environments on integrative health and wellness. She’s advised the World Health Organization, the US Institute of Medicine, the Vatican, and more, and has been featured on national stages, including CBS’ 60 Minutes, SXSW, NPR, ABC News, and more.

Resources Mentioned

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Esther Sternberg Interview Transcript

Pete Mockaitis
Esther, welcome to How to be Awesome at Your Job.

Esther Sternberg, M.D.
Thank you so much for having me.

Pete Mockaitis
I’m so excited to hear about the wisdom you have stored up in your book Well at Work: Creating Wellbeing in any Workspace. And you’ve worked with some very impressive clients, and I am so curious about your work advising the Vatican because, historically, the Catholic church makes a big deal out of getting high-quality spaces, churches, art. And I’m thinking about Bishop Robert Barron recently, I heard him say, “I take beauty very seriously.” I was like, “Ooh, that’s a fun turn of a phrase.” Tell me, was that intimidating and what went down there?

Esther Sternberg, M.D.
No. What went down? Well, I had been, in my previous book, in Healing Spaces, I had written about Lourdes, the pilgrimage site in the south of France. And when I spoke at Lourdes, I was not aware that Pope Benedict’s Minister of Health was in the audience. And at the end of the talk, Monsignor Zimowski asked me would I sign a copy of the book for the Pope, and would I speak at the Vatican. So, that’s a pretty impressive signing.

Pete Mockaitis
And so, the Pope got a book, and then you got to meet him.

Esther Sternberg, M.D.
Yes, that was Pope Benedict. So, when I spoke at the Vatican, Monsignor Zimowski, who was Pope Benedict’s Minister of Health, came up to me at the end of the coffee break, and he said, “Stick with me after the mass.” And I said, “Okay.” I followed him after mass.

But when I went to the convening, I was ushered into a separate area, and there were about ten of us. When the Pope arrived on stage, we were each individually invited up, and I didn’t know that you’re not supposed to shake his hand.

So, I put my hand out, and he took it and held my hands in his hands as if they were baby birds, and he looked directly into my eyes as if he were really looking into my soul. And all I can say is it was one of the most spiritual experiences I’ve ever had. And I could understand what Monsignor Zimowski was saying to him, he was telling him about my book, my previous book, Healing Spaces because I could understand French, and he was speaking Italian, and I could understand what he was saying.

And I was trying to figure out what do you say to the Pope. I thought, “Should I say something about my book?” And then I heard Monsignor Zimowski say, “And she is of Hebrew origin.” And at that point, I just could not think of anything to say, so I just said, “Shalom.” And we had a moment of connection over that that felt really moving, especially with Pope Benedict’s history during World War II, and it felt like…it just was very deeply moving. And that was my experience with the Pope.

Pete Mockaitis
Oh, beautiful. Thank you for sharing.

Esther Sternberg, M.D.
My pleasure.

So, I spoke at the Vatican. It was a conference that they hold yearly for the 120,000 Catholic orders that run hospitals. And I spoke about Healing Spaces, and about Lourdes, and how do you bring that kind of spirituality and wellbeing into hospital spaces. And that was the previous book.

This book, Well at Work: Creating Wellbeing in any Workspace asks the question, “How do you do that in any workspace? How do you bring wellbeing beyond health, beyond getting rid of toxins and germs and allergens? How do you bring wellbeing into any workspace?”

Pete Mockaitis
Well, that is a juicy question, and one well worth digging into, and something we haven’t done much of before out of 900-ish interviews, so I’m excited to dig in. Can you tell us then, just how much of a difference does it make to have a workspace that is, I want to say, optimal in terms of wellbeing perspectives versus, “Fine. Like, you know, it’s fine. Yeah, I guess I got a comfy plate to sit. Yeah, I guess it works”?

Esther Sternberg, M.D.
It makes a huge difference. And I have to say when I started studying this, I was surprised at the difference that it makes. I don’t know why I was surprised, well, I think I know, because we take for granted our spaces where we live and work and play and learn. And we don’t pay attention to how much they affect us even subconsciously.

So, 23 years ago, I started working with the then research director of the General Services Administration, that’s the agency of the federal government that builds and operates all non-military federal buildings in the United States and around the world, all your libraries, your courthouses, your embassies, and so on – Kevin Kampschroer.

Because the question that Kevin asked me, when we first met, I was at the National Institutes of Health, he was at the General Services Administration, and he asked me as a member of a sister agency, could I help him to measure the impact of the built office environment for the over a million office workers in the federal government over 374 million square feet of office space.

And could I determine whether those spaces stress people, whether they felt relaxed, and how could he design spaces to optimize wellbeing? And so, we began. Before the interview, you asked me about this ring that I’m wearing, this health-tracking ring. We began back in the early 2000s using clunky dinosaur health trackers which were about the size of a landline phone attached to your chest with wires and glue and whatnot.

And we moved on subsequently to use state-of-the-art wearable devices to measure the impacts of up to 11 different environmental attributes: sound, light, temperature, humidity, layout of the office space, and so on, on various aspects of health and wellbeing, both stress and relaxation response, mood, physical activities, sleep quality.

And what is really striking is that the spaces where you spend over 90% of your waking hours, that’s indoors, and much of that is in workspaces, they have a tremendous impact on your stress response, your sleep quality, your movement, and they can be designed thoughtfully to optimize all those aspects of health, or they can be designed without thought to actually end up stressing you, and impairing your sleep, and in making you sedentary and so on.

So, really, that’s what the book is about. The book is, really, about three things. It’s the journey that we, the researchers, had together as we elucidated these connections. It’s about how to embed all seven domains of integrated health into the built environment wherever you work.

But in order to enhance your resilience, you need to engage in all seven domains of integrated health. So, those are sleep; resilience, which is your stress and relaxation response; environment, which includes not only the air you breathe and the light you see but also the green environment, nature; movement; relationships; spirituality; and nutrition.

And the built environment can enhance every single one of those seven domains, and that’s really what the book talks about. It can help individuals wherever they work at home, in an office space, to embed those seven domains of integrated health into their work environments.

Pete Mockaitis

Beautiful. Thank you. And so, I’m curious, with some of these metrics associated with sleep or stress, is the difference…? I’m the kind of dork who will read the full text of some scientific journal articles, and say, “Okay, it was statistically significant but is that just because you had low variance and a large sample size? Or is it just like, ‘Whoa, it is night and day. Folks aren’t like 2% less stressed in a great space. They were like half as stressed in a great space’?”

Esther Sternberg, M.D.
Well, no, it’s, “Whoa!” So, the very first study that we did was in a building in Denver that was being retrofitted, and we studied about 70 people, which is not a huge number but it’s big enough, especially since we were using two different measures of the stress response. We were measuring heartrate variability, which is what most of these trackers, health trackers, based their stress response levels on. And we also were collecting salivary cortisol, that’s the stress hormones cortisol in the saliva.

And we also asked the people how they felt in different spaces, and we compared the people when they were in the high wall, six-foot high wall cubicle space that was dark, musty, poor airflow, high mechanical noise, no circadian light, no sunlight, no views, and we compared them to the people in the spaces that were retrofitted with lots of great airflow, low mechanical noise, open-office design, no high cubicles, beautiful views to the outside, and lots of morning sunlight.

And what I was really shocked at is that, as we published that paper in 2010, is that the people in the old space were significantly more stressed than the people in the new space, and their stress response was significantly higher even when they went home at night and while they slept, but they were not consciously aware of the difference when we asked them if they were stressed or not.

So, your body recognizes the stress, your physiological stress response is higher, and you really do take your office space home with you at night. So, that was in 2010. And then in 2013, after I left the National Institutes of Health and moved to the University of Arizona to be research director at the Andrew Weil Center for Integrative Medicine, we continued with state-of-the-art study looking at about 270 office workers and four federal buildings in different parts of the country, and we, again, found the same thing.

So, to speak to your nerdy question, it can be statistically significant but is it biologically relevant? Yes, it is, especially if you’re finding the same thing using two completely different ways of studying of measurement, and in two completely separate studies.

We found in the people in the open-office design, which is really a misnomer. It’s really active-office design, a mid-century architect Probst defined it as active-office design. And, unfortunately, that became the dreaded cubicles when companies tried to squeeze as many people into a single space as possible. But, really, open-office design where there are lots of choices for people to go to, depending upon the kind of work they’re doing, what they’re doing, where they need to go, whether they need to gather, and so on.

So, the people in the open-office design were 32% more active during the day than people in private offices, and 20% more active than people in cubicles. The people who were more active during the day had substantially better sleep quality at night, were less fatigued the following day, were significantly less stressed when they went home at night, 14% less stressed every single night, accumulates to a medically relevant reduction in stress load, or if you’re more stressed, that’s a medically relevant increase in stress load, if you’re in the old kind of spaces.

And, again, people were not really consciously aware of the difference. So, it really does make a huge difference to design the spaces where you spend most of your time to minimize your stress response and optimize your resilience.

Pete Mockaitis
That’s cool. Okay. So, let’s zoom into the world of a typical professional in which they may not have broad sweeping authority to adjust their space a ton in terms of, like, “Hey, call up the architect and the contractor. We’re making some moves.” Now, of course, we do have more control in our own homes, whether you own or rent. But I’d love to hear what are the sorts of interventions that are within all of our power that give us just a huge bang for the buck, like, “Boy, if you just tidy this up, you’re going to see a world of difference”?

Esther Sternberg, M.D.
Well, so one of the reasons that Kevin Kampschroer, he’s now Director of High Performance Federal Green Buildings for the GSA, and Chief White House Sustainability Officer for the GSA, so he has the power to implement these things across the federal government. But one of the reasons that he needed the data is to make a strong argument to the people that need to spend the money that this is important, that keeping your workforce healthy and happy is really important, and it’s important enough to spend the money on.

Now, if you’re in an organization where they’re not aware of the impact on health and wellbeing of office spaces, you can certainly advocate for it. You can advocate for it by bringing in the data. And there’s now tremendous amount of data, not just our data, but other collaborators working in the field. And I would say that pre-COVID, it was an uphill battle.

And what happened is that people who got used to working at home don’t want to go back to work in an unpleasant workspace. You go back to work in a cubicle farm, even if the ventilation is absolutely wonderful, nobody’s going to want to work there. So, there is a big problem now of organizations trying to get people to come back to work in the workspace, in the office.

And one of the points that I make in the book is that we have a lot to learn from the entertainment industry, from the hospitality industry. When Disney imagineers created the Disney theme parks, they didn’t force people to go to the theme parks. They figured out a way to attract people to go to the theme parks. Same thing with your spas. I live here in Tucson about ten minutes from about five global major spas, and you walk into any of those places, and right away, you feel wonderful and you feel relaxed.

Well, why can’t you do that in a workplace? It’s not rocket science. And it’s become actually really imperative and urgent that office owners, developers, organizations recognize that if they want their workers there, their workforce to come back to work, they need to create spaces that are attractive, and that actually are wellbeing workspaces, not just healthy workspaces. And you do that by embedding each of the seven domains of integrated health into your workspace.

Pete Mockaitis
Okay. So, let’s assume folks have gone ahead and they’ve assembled some data, they’ve made the pitch, they’ve got a favorable reception, and that’s cool. But, still, it’s going to take a while for them to get their act together to do the renovations. What are some things you recommend that we can start with right away?

Esther Sternberg, M.D.
Well, you don’t have to renovate necessarily. So, one of the big points that we discovered, and it was pretty obvious, but we really have proof of it, is one size doesn’t fit all. So, if you think about the high-rise office towers in the mid-century and up until 2000 and beyond, they tried to be one size fits all and one size fits none, basically.

There’s temperature, people are comfortable at different temperatures, different humidities, and one thing that you can certainly do is use local devices to optimize your own personal workspace. And one of the things we found is humidity really makes a difference. We published a paper, “Dry is not good, and wet is not good. It’s not the temperature, it’s the humidity that counts.”

And we found that when the humidity is less than 30% relative humidity or greater than 60% relative humidity, the stress response is significantly higher, again, 25% higher if it’s less than 30% relative humidity. Well, you can put a humidifier on your desk, improve the humidity there. If you’re in a wet climate, you can put a dehumidifier there.

It costs a lot of money for an entire building to humidify and dehumidify, a lot of energy. So, local solutions are really the way to go. Temperature comfort. There are now heated chairs that you can have an office chair that has heating in the seat if you’re too cold. Of course, your grandmother could say, “Put a sweater on.” There’s lighting. If you don’t have the luxury to be next to a window and have early morning bright sunlight, what we call circadian light from 8:00 a.m. to 12:00 noon is very important for healthy sleep.

Pete Mockaitis
Oh, boy, I’ve got Andrew Huberman playing in my head now. He is a staunch advocate for this and I’m a huge fan, so continue.

Esther Sternberg, M.D.
So, early morning sunlight from 8:00 a.m. to 12:00 noon is essential for healthy sleep. It’s a little counterintuitive, what you do in the morning, what you do during the day, affects your sleep. But what we found and other collaborators, Marianna Figueiro, whose work with the GSA in parallel with us, has done a lot of studies on light and sleep and sleep quality.

If you have that early morning sunlight, you fall asleep faster, you have a better quality of sleep, and you have better moods the next morning. But other things affect sleep during the day. Movement, if you’re moving more, you have better sleep during the night. If you’re less stressed, well, that’s pretty obvious, you have better sleep at night. But it’s not only whether you’re stressed because you’re unhappy with your job, or you’re under pressure, or whatever, you can’t control a lot of those things but you can control the elements of the environment that can help reduce your stress.

So, what if you don’t have access to a beautiful view or nature? Nature is also really important in reducing stress. You can take a walk outside. You can look at pictures of nature. Take, what I call, mini meditation breaks, like micro meditation breaks. And it’s not that you’re daydreaming, it’s that you’re giving your brain a chance to go offline from all the emails that are whizzing by and so on.

So, there are a lot of things that you can do. Also, what you eat. We talked about nutrition as one of the seven domains of integrated health. What you eat or what you don’t eat can make a difference. So, a healthy Mediterranean diet is not only good for your health, in general, but also keeps you alert during the day. If you eat a lot of fatty sugary foods at lunch, you’re going to be drowsy in the afternoon. I talk in the book about stimulants like tea, coffee, chocolate, all of that is great but there are individual variations and responses to those things, too, and you have to be aware of them.

Pete Mockaitis
Okay. That’s a lot of good stuff. Tell me, with the early morning sunlight, you said 8:00 a.m. to noon is the window. So, like if you happen to wake up earlier, we don’t want to…

Esther Sternberg, M.D.
Oh, no, you can wake up earlier. If you want to wake up earlier, you can wake up earlier.

Pete Mockaitis
Certainly. But in that zone, it’ll be helpful versus if it’s in sort of midday, it doesn’t have much of a circadian impact.

Esther Sternberg, M.D.
Actually, it’s really important to not get too stimulated later in the day. So, blue light, which is full spectrum sunlight can be as alerting as a cup of coffee so you don’t want to have a lot of blue light in the evening when you’re supposed to be going to sleep, and you want to have more redder light. So, one of the ways that you can deal with that is…well, there’s a couple of things.

If you don’t have access to full spectrum sunlight in the morning, you can look at lightboxes, full spectrum lightboxes, and these have been used for depression for decades. You don’t want to use those in the evening because that’ll wake you up and disrupt your sleep. So, you want to have more of a redder light. You want your computer, or whatever screen you’re looking at, to be able to have that circadian light going from bluer to redder as the day progresses.

Pete Mockaitis
Okay. And so then, in terms of general lighting inside a room, are we better off with the full spectrum stuff except for the evening as opposed to like a fluorescent or unnatural type situation?

Esther Sternberg, M.D.
Oh, absolutely. You really don’t want a fluorescent light. Fluorescent lights also have this sound that I remember when I was studying rats at the National Institutes of Health.

Pete Mockaitis
Hmmm.

Esther Sternberg, M.D.
Yeah, thank you. We were studying rat behavior and we couldn’t figure out why these rats were looking so stressed, and then we realized the fluorescent lights were on. And they were very sensitive to the sound and the light, but people are, too, and they’re not even aware of it.

Pete Mockaitis
Yeah. Well, what I love about this, and I’ve had some conversations with my wife even when it comes to home shopping sorts of things. It’s tricky because I just know in certain spaces, I feel amazing, and I dig it. And other spaces I feel kind of gross and I don’t. But I could not very well articulate for you, Esther, “Ah, yes, it’s because of the sound emanating from those fluorescent lights, and it’s like my lighting profile is not mirroring the sun effectively.” And I think that really matches up with what you see in your research. It’s like, “They don’t know they’re stressed but they are.”

Esther Sternberg, M.D.
And unless you’re an architect, and even if you’re an architect, you don’t necessarily know what each of these different elements, how they affect your physical health and emotional wellbeing and physiological health. I wanted to tell a bit of a story about the circadian light. So, in the book, I tell the story of there was an engineer. He was actually playing with photography. His name was Ott, and this was mid-century, and he was trying to do timelapse photography with plants, and trying to get the plants to grow.

And he was an early experimenter with LED lighting, and he found that the seeds didn’t grow unless they were exposed to the equivalent of full spectrum sunlight at the right time of day. And he did these timelapse photography, and Walt Disney became aware of him, and asked him to grow a pumpkin from a seed, and he did that. And the Disney imagineers used that to do the animation for Cinderella’s pumpkin coach.

Pete Mockaitis
Hotdog. And all made possible with full spectrum lighting.

Esther Sternberg, M.D.
Right. Well, full spectrum lighting that changed as the sun does. That’s the critical thing, to mimic the sun. Marianna Figueiro, who, again, as I said, was another collaborator with the GSA, worked with submariners. You know, submariners are in submarines for months at a time, and so they used the appropriate lightboxes, blue in the morning, red at night, to mimic the circadian light of the sun to help them sleep.

Pete Mockaitis
And can I purchase lightbulbs that will do that for me with all the smarts?

Esther Sternberg, M.D.
Yes. Absolutely, you can. You absolutely can. Go online, there’s plenty of the smart lightbulbs that will do all of that. And we can do it now because of LED lighting.

Pete Mockaitis
Is there a magical keyword or phrase? Because, my gosh, there are so many lightbulbs at Home Depot and they’re smart for different reasons because they talk to my phone and Alexa. But what are the magic words I’m looking for, for circadian alignment?

Esther Sternberg, M.D.
Look for circadian light.

Pete Mockaitis
That’s the word, right? Okay. That’s cool. Well, we mentioned fluorescent light sound. What else should we know about sound?

Esther Sternberg, M.D.
Ah, we just published a paper, actually, mining the data from these many studies that we’ve done, Karthik Srinivasan is the first author, and we found really interestingly that there is what we call an upside-down U-shaped curve, sort of think of a rainbow, where we all know that sound that’s too loud is not only stressful but also harmful to your ears.

But it turns out that there is this optimal at about 40 decibels, which is interestingly the level of bird song, but lower than 40 decibels, you actually are more stressed. And we’re not sure why this is, but as the sound gets higher, starting at about less than 30 decibels, and then peaks at around 40, your physiological wellbeing improves.

And then as it gets louder and louder, your stress increases. So, there is that optimal. And we think the reason might be because the brain is a difference detector. When it’s really, really quiet, you can hear a pin drop, and that will disturb your focus as much as if you’re in a loud space, say, a coffee shop and somebody drops a dish and it breaks on the floor.

So, sound is really important, and noise is actually the single biggest complaint that people have in open-office design. But, again, it’s not rocket science to design a space to mitigate and minimize noise. You’re sitting in a recording studio. Recording studios know exactly how to minimize noise and direct sound. That’s really important.

What disturbs people is not so much noise, in general, because white noise masks disturbing noises. If you’re in a space and you can distinguish the words of somebody else speaking, that is what disturbs people. So, there are many ways, to rubber flooring, carpets, sound-absorbing tiles. There are many ways to mitigate noise.

And architects will know that every material that you use in interior design has a noise absorption or noise reflection level. And you can intentionally make a space louder or make a space quieter. Concert venues are designed to optimize sound.

Restaurants will often want to sound louder to make them seem more lively. Libraries want to be quieter. So, you can certainly design an office space to minimize noise and maximize comfort. I actually visited, and I described this in the book, Green Mountain Power in Colchester, Vermont, which supplies the power to the entire state of Vermont, and they have a call center which, you can imagine during a snowstorm, when the power is out, there’s a lot of people calling into the call center.

Well, I stood in this call center, which was open-office design, and it was quiet even though the agents were taking calls because they had rubber flooring, they had baffles on the ceiling that directed sound, they had cubbies that, on purpose, absorb sound, and there were a lot of features that kept this space quiet. So, it’s entirely possible to design a space to minimize sound, and have the advantages of an open-office setting with lots of airflow and light and views to the outside.

Pete Mockaitis
That’s beautiful. And I’m curious, when thinking about our own personal soundscapes, or music, or white noise, brown noise, pink noise, anything that we know there associated with focus or creativity, etc.?

Esther Sternberg, M.D.
Absolutely. So, noise, background noise, can either mask distracting sounds, so that’s what white noise does. I have an air purifier, or air conditioners do this, too, and that gives you white noise. Nature sounds are sort of pink noise, brown noise, and they not only can mask distracting sounds but they’re actually calming.

Like I said, bird song is at about 40 decibels, and we associate nature sounds with calming. So, last night, I woke up in the middle of the night, there was a thunderstorm, and in Tucson we don’t get very much rain so it’s really very calming to hear rain on the roof, and it just sent me right back to sleep, hearing that nature sound. Well, if you don’t happen to be able to call up a thunderstorm in your area, you can go online and download any of these nature sounds.

Pete Mockaitis
Okay. And can you also speak a bit about nutrition? What are some do’s and don’ts when it comes to eating for cognitive performance?

Esther Sternberg, M.D.
Yeah, that was one of the hardest chapters to write, I have to say. I started off with stimulants, with coffee, tea, and chocolate, all of which are great stimulants to keep you alert because of the caffeine. Theanine is also in tea, especially green tea and matcha tea, and that has both a stimulant and a calming effect. So, if you notice when you take your first, well, I’ve noticed this when I take my first sips of green tea in the morning, everything comes more into focus. It’s as if you’re suddenly more aware and alert.
And tea has more theanine than coffee, so it has more of that calming effect at the same time as the alerting effect. You never say, “I’m going to have a calming cup of coffee,” right? You say, “I’m going to have an alerting cup of coffee.” But one of the things to remember with any of those stimulants is there’s a lot of different individual variability, and some people are much more sensitive than others to caffeine or chocolate coffee, so you need to be aware that too much is not good also because it can give you the jitters, you can start shaking, you can be anxious. It can certainly keep you up at night.

So, then when you think about, “What about nutrition?” again, if you have a heavy fatty sugary lunch, you’re going to be less alert, your cognitive performance is going to be poor, you’re going to feel more fatigued, you’re going to want to sleep in the afternoon, than if you have a lighter lunch, what we call a Mediterranean diet, high in vegetables, protein like a little bit of fish or a little bit of meat, or if you’re a vegetarian, beans or whatever protein can be added to the vegetables will keep you more alert in the afternoon.

Pete Mockaitis
All right. Well, tell me, Esther, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Esther Sternberg, M.D.
We haven’t really talked about spirituality, and that was another chapter that was a bit hard to figure out. How do you bring spirituality into the workplace? And I don’t mean let’s all do a prayer circle. That’s not spirituality. Spirituality has many elements to it, and one of them is flow. It’s moments of meditation, so being able to go offline for even a few seconds, sort of micro moments of meditation.

There’s also, in spirituality, a sense of purpose, being part of the greater good. There’s a sense of respect for everyone around you. And the flow piece is very important for work. How do you get into that space of being in the zone, of being in flow? And all of these things, moments of meditation, being able to get up and walk around a little bit if you feel logy. If you feel anxious, do something that’s calming. All of those things can help you get into that state of flow, which is really a sense of effortless enjoyment.

If you feel effortless but, in fact, when brain studies have shown that the stress response is actually turned on when you’re in a state of flow, but your awareness of your bodily functions is turned down so it feels effortless. So, how do we bring that into a workspace? Well, if you don’t have a place to go to where you can go offline, where you can take little meditation breaks, where you can be in nature, or see a view of nature, if there’s no place to gather with colleagues so you can feel a sense of community, you don’t have that, and these spaces can be designed to allow you to enter that kind of zone.

I described how, at the Mayo Clinic in Phoenix, they’re designing a walkway from the parking lot to the hospital because during COVID, the healthcare workers were devastated, they were burnt out. Dr Brian Chong, who’s leading this redesign, told me that he would see the healthcare workers sitting on the curve, in the parking lot, crying. They were just devastated. And they asked for a way to enter the workspace in a state of grace, so transition zones from your daily life, or from your workspace, to your daily life can be really important to help center you and bring that sense of calm as you move from one space to another.

I describe the Japanese tea ceremony, and the tea rooms that were designed in the 1500s, 1400s, that, on purpose, had this element of being able to move from one space to another slowly so that you could leave your cares behind and come into a quiet space where you could focus. And those kinds of elements can be brought into a workspace, or even into your home space.

Pete Mockaitis
That’s great. And, especially, I’m thinking about working from home environments in which you go instantly, like seconds between, “I’m working, working, working, and family. Here we are.” It’s zero transition can certainly be jarring.

Esther Sternberg, M.D.
Right. Right.

Pete Mockaitis
Well, now could you share with us a favorite quote, something you find inspiring?

Esther Sternberg, M.D.
Well, the 23rd Psalm, I think, embodies all of these elements of the healing aspects of place.
So, I would say the 23rd Psalm is really my inspiration, and it comes to me because it was my father’s favorite psalm, and he would read this often at the end of dinner or lunch. And we discovered after my father died that he had been in a concentration camp in Russia during the war, and we had no idea. We didn’t know what he’d gone through.

But I suspect that this psalm sustained him when he could not be in nature, or go out into nature, or have nature views, and yet he could do that in his mind. “The Lord is my shepherd; I shall not want. He maketh me to lie down in green pastures. He leadeth me beside the still waters. He restoreth my soul.” And I think those elements immediately take you to a place of nature, of calm, and it can sustain even in the valley of the shadow of death.

And I think that that is an important element of how a place, whether it’s in your memory or in your mind, can impact your whole wellbeing.

Pete Mockaitis
That is beautiful. And you know what’s funny, I recently saw, and we can link this in the show notes, “The Basque Sheepherder and the Shepherd Psalm.” This was a popular reprint in Reader’s Digest that an actual shepherd is like, “Well, yeah, this is just kind of how we kind of operate. Like, every shepherd knows that sheep don’t like to drink gurgling water so they got to go to the still waters.” So, it’s like very literally, like, “Yeah, this is how you do shepherding right, btw,” which I thought was eye-opening.

Esther Sternberg, M.D.
Oh, that’s interesting.

Pete Mockaitis
And a favorite book?

Esther Sternberg, M.D.
I’m right now into Wodehouse who wrote humor in the mid-century and early actually 20th century just because it’s lighthearted and his use of the English language is really, really remarkable.

I love Jane Austen. I love Pride and Prejudice. I think that the structure of these novels, of her novels, really broke ground for how a novel should be written.

Pete Mockaitis
And do you have a favorite tool, something you use to be awesome at your job?

Esther Sternberg, M.D.
Well, I have my desk. My desk faces a window, and I make sure that I have a view out to nature. I do like to sit outside and work when it’s not 110 degrees outside in Tucson. I like to take a break in the middle of the day to either swim or walk. So, it’s not necessarily a tool. It’s what I do in the space and how I orient the space.

I am very careful to not have too much exposure in the evening to blue light, and I actually have a pair of glasses that block blue light.

So, I think I do a combination of all of these things: access to the outdoors, access to nature, beautiful views. To me, that’s very important.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with readers and listeners in the audience; they quote it back to you often?

Esther Sternberg, M.D.
By engaging in those seven domains of integrative health, and by designing the spaces where you live and work and play and learn to incorporate everything that can enhance those seven domains of integrative health, you can help improve your resilience.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Esther Sternberg, M.D.
Well, they can go to my website, www.EstherSternberg.com. There’s a lot of information on there and, of course, they can buy my book, Well at Work: Creating Wellbeing in any Workspace.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Esther Sternberg, M.D.
I think the challenge is if you find yourself in a workspace that is not a wellbeing workspace, you can certainly advocate for it. And, especially now, the C-suites, the developers, the owners, are listening because they are very concerned. Building occupancy is still only 20-30% in the high-rise office buildings. There’s a prediction of a downtown apocalypse when leases are up, and footprints shrink, they’re going to be fewer downtown.

And the owners, developers, and C-suite are desperate to find ways to get people to come back, and this is a way to get people to come back: create wellbeing workspaces that attract people to want to go there, to be with their colleagues, and to work together.

Pete Mockaitis
All right. Esther, thank you for this. I wish you much wellbeing in all your workspaces.

Esther Sternberg, M.D.
Thank you so much. It’s a great pleasure talking to you.

893: How to Help Your Team Beat Distraction and Unleash Their Productivity with Maura Thomas

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Maura Thomas shows you how to create a distraction-free work environment to make time for the tasks that matter most.

You’ll Learn:

  1. The underlying cause of derailed productivity
  2. How multitasking hurts your productivity and attention
  3. The two questions that will help you eliminate distractions

About Maura

Maura Nevel Thomas is an award-winning international speaker and trainer on individual and corporate productivity and work-life balance, and the most widely-cited authority on attention management. Her proprietary Empowered Productivity™ System has been embraced by the likes of NASA, Dyson, and Google. She is a TEDx Speaker, founder of Regain Your Time, author of six bestselling books, and was named a Top Leadership Speaker in Inc. Magazine. 

Maura is frequently featured in major business outlets including Business Insider, Fast Company, and Washington Post, and she’s also a regular contributor to both Forbes and the Harvard Business Review, with articles there viewed over a million times.

Resources Mentioned

Thank you, sponsors!

Maura Thomas Interview Transcript

Pete Mockaitis
Maura, welcome back to How to be Awesome at Your Job.

Maura Thomas
Pete, I’m so excited to be here. Thanks for having me.

Pete Mockaitis
Well, I’m excited to get into the wisdom of your latest book, Everyone Wants to Work Here: Attract the Best Talent, Energize Your Team, and Be the Leader in Your Market.That sounds like cool stuff, we all want that. But first, I need to understand, between the last time we spoke and now, you’ve adopted a pickleball habit. Is this accurate?

Maura Thomas
It is accurate. I’m so addicted. I play every chance I get. It’s so fun and I’m getting to the point where I’m just north of horrible, so it’s a little more fun. It’s not embarrassing anymore. It’s only slightly uncomfortable.

Pete Mockaitis
That’s good. That’s good. One of the very first speakers I remember was named Fran Kick. Shoutout to Fran Kick. We’ll link to him. I think he’s still kickin’. He made a lot of kick jokes, and he talked about this concept of when you get good at something, it becomes more fun, and then you want to work at it some more. And then you become better at that thing, and so it’s a nice little virtuous cycle between work, fun, good. And I was like, “Fran, this makes a whole lot of sense.” I remembered it from high school. So, a powerful message.

Maura Thomas
It is. And one of the most important things I learned, I trained in martial arts years ago, and I keep finding this theme happening in my life. My sensei told me that once you hit black belt level, that’s when your training begins. And what I’m learning about, any time I try to tackle something new, it’s like once you have…like you can’t be a good writer until you know the alphabet.

And you think that knowing the alphabet is your goal but that’s not your goal. The goal is really to write and to write well. But you can’t write well until you know the alphabet. It’s like you can’t do a thing until you are at least competent at the thing.

Pete Mockaitis
Absolutely. Absolutely. And that could be really a period of entry. I’ve never really gotten into golf because I had so many painful embarrassing moments when starting. Maybe in the future I’ll go to it. But pickleball, it’s trendy right now, right? Like, I remember playing pickleball in high school PE class over the summer, and I never heard of it before then, and very rarely after it. But then the last couple of years, I guess there’s pickleball courts sprouting up everywhere.

Maura Thomas
They are sprouting up everywhere. They are, because I think it’s more accessible. It’s a little less impact than tennis. It’s a little easier. Yeah, it’s very accessible. You see people, I mean, today, I was in a game with, like, a 12-year-old and a guy. It was easier, easily early ‘70s. And we all had a game and it was great. It was super fun.

Pete Mockaitis
Beautiful. Well, now let’s hear a little about some other team insights from your book Everyone Wants to Work Here. Any particularly surprising, fascinating, counterintuitive discoveries when putting together this work here?

Maura Thomas
A lot. A lot. So, in the book, I talk a lot about unconscious calculations. And I call unconscious calculations things that we behave in a way that suggests that we believe a thing but we’ve never actually examined that thing to know if that’s really true or if we even really believe that that is true. So, one of those unconscious calculations is that, “I am not being good at my job,” or, “I’m not providing good service to my customers,” or, “I’m not being a good team player unless I’m responding to all communication immediately.”

And people behave as if that is true but I think we all kind of know that isn’t really true. You can service your clients really, really well even if you don’t respond to them every minute. And you can help your team members even if you take time for yourself. We put this weight on, “Being available to other people is part of my job, so I have to do that.”

But what we forget is that your colleagues depend on you to get all the millions of things that are on your to-do list done, and you can’t do both. You can’t be constantly responding to incoming communication and also be making progress on your to-do list at the same time. We try but that’s not super effective. So, one of many, many sort of counterintuitive things.

Pete Mockaitis
Well, Maura, this is, I think, we can talk for hours about this alone. Unconscious calculations. I love the way you’ve articulated that, and this reminds me of some other concepts. We’ve heard maybe Ramit Sethi talk about invisible scripts a lot or Vishen Lakhiani talks about “brules,” which stands for bull crap rules.

Maura Thomas
Ooh, I love that.

Pete Mockaitis
We keep a clean rating here. But, yes, this unconscious calculation, I like the vibe because it does connotate analytical numerical judgment evaluation side of the brain, which I think is a very real nuanced part of that. I know I’ve experienced it, and it can be sometimes damaging to mental health, like, “I’m not a good parent unless I…” A, B, C, D, E, F, G. And those things, they are unconscious, and until you bring those to the surface, which practices like self-reflection, and therapy, etc., can help do, it can really drain folks’ energy and capabilities.

Maura Thomas
Yeah, it really can. As those other people have articulated as well, we really need to look at what we believe. And a lot of times, I see my job as just shining a light on how people are operating so that they can just ask. Sometimes somebody says something to you, and you’re like, “Ahh.” They say, “Why are you doing that?” and you’re like, “You’re right. That’s totally stupid. What? What was I thinking?”

The story that comes to mind, for me, is when I redid my kitchen, and my aunt came over, and she’s in the new kitchen, she’s standing at the stove, and she opens the drawer beside the stove. And in the drawer beside the stove, there’s silverware. And she looks at me, and she said, “Where are your potholders?”

And I point across the kitchen, and I’m like, “My potholders are over there.” And she looked at me, waiting for me to catch up, like, “Potholders should be beside the stove, right?” I was like, “Oh, you’re totally right. You’re totally right. I never thought about that before.” “Move the potholders so that they are near the stove.”

But once she said that to me, I was like, “Oh, and the spices should be near the olive oil. And, oh, the spatula should be near the frying pans.” And I had a whole new outlook on everything as soon as she just sort of shone that light on, “Does this make sense the way you’re doing this?” But I never even thought of it until she said that.

And I think a lot of the things that I sort of do with my clients is really just shining a light, “Does this make sense the way you’re doing this? And wouldn’t you like to do it a little easier?”

Pete Mockaitis
Well, that’s already a fantastic tidbit. Can we maybe zoom out a little bit and hear what’s sort of the big idea or main theme of the book here?

Maura Thomas
I outline a lot of problems that are happening inside companies that are making people go home at the end of the day, and say, “Oh, my gosh, I was busy all day, and somehow I got nothing done.” Instead of going home at the end of the day, and saying, “Oh, my gosh, that was such a good day. I got so much done.”

There are many, many sorts of culture, corporate culture, and leadership behavior problems that are contributing to this, but underlying all of them is distraction. Distraction is what prevents us from going home at the end of the day, and saying, “Oh, my gosh, that was such a good day. I got so much done.” Distraction in the way that we communicate, distraction in all of those unconscious calculations.

Another unconscious calculation that people make is, “Well, people are interrupting me all day but I have to do that. I have to deal with that. That’s part of my job. So, the only way I can get stuff done is when people aren’t bothering me.” Well, the only time people aren’t bothering you is when you’re not supposed to be working – nights, weekends, early mornings.

So, we behave as if we have just accepted that we will work all day at work, and then we will go home and do our most important work, “I’ll just deal with everybody bothering me all day long, but then I’ll do the really important stuff tonight, or Saturday, or Christmas eve, or whenever people aren’t bothering me.” And that’s just, I don’t think anybody wakes up on Monday mornings, and says, “Ooh, I can’t wait to work 60 hours this week.”

Pete Mockaitis
Right, yeah. And then I heard recently, it said almost universally CEOs and executives do work before they get to work just almost out of necessity, it’s like, “I’m going to do half an hour, or one hour, or two hours of super important stuff early in the morning before I am even on the premises and can be accessed.”

Maura Thomas
“Yeah, because that’s the only way that I can get it done.” And I believe that leaders and people, anybody, whether you’re a leader or an individual contributor, you need to own the fact that you need to get your important work done at work, and you do need to be available to other people but you can’t do that to the exclusion of getting the important work done. So, you have to carve out the opportunity in your work day to both be available to people but also be unavailable so that you can get important work done.

And I talk a lot about that in Attention Management, which is the book that I was on with you before about, and in Everyone Wants to Work Here, I talk about how leaders can really make it easier for the team to do that because people think that they can’t do that because their boss is going to get mad at them if they do.

And another unconscious calculation, usually, because usually it’s not true, I can’t imagine a rational boss saying to someone, “No you can’t have any time while you’re undistracted. I need you to be distracted all day.”

Pete Mockaitis
Absolutely. And I have led workshops where lightbulb moments go on, and this is a wildly held unconscious calculation that they need to respond right away, and it is wild. I might have a team of a dozen folks, and we discuss some norms associated with email response times, and maybe half of them are like, “Oh, wow, really? It’d be okay if I didn’t reply for 24 hours, and if you needed it faster, you’d drop by or call me or text me or something? Oh, wow.” And so, it’s just beautiful. I feel like, “Oh, my work here is done. That’s all we had to do was have this one conversation and we got a great ROI on this training here.”

Maura Thomas
Well, yeah, and it does start people thinking but then when I talk about, and I’m sure you do as well, you need a bat signal. Like, “I have a million things to tell you all day, and I’m going to shoot you some emails, but if I really need something,” bat signal. What’s your bat signal at your company? Because if every email might be an emergency, then you have to treat every email as if it is an emergency until you know that it isn’t. So, you can’t use the same communication device for emergencies that you use also for non-emergencies, so there needs to be a bat signal.

Pete Mockaitis
Absolutely. Well, I’m enjoying we’re already getting on some of the tactical goodness, which I love. But first, I want to maybe address what’s the prevalence of this distraction? Or, do you have some stats on the widespread-ness, the cost in terms of dollars or hours per week? Like, I have a sense it’s a big one, a big problem. Can you make it a little bit more precise just how big we’re talking here?

Maura Thomas
Yeah, there’s a ton of research. So, Gloria Mark at UC Irvine, I read a lot about her research. And her research, her older research said that we switch what we’re doing at work, on average, about every three minutes. And her latest research shows that that three minutes have gone down to about 47 seconds.

Pete Mockaitis
Right.

Maura Thomas
I think a lot of the people listening here are people who use a computer to do their work, primarily folks who need to solve problems, and communicate, and generate ideas, and write things. Some people call them knowledge workers. If you work primarily at computer for your job, then, really, your job is to think, and you can’t think clearly, you can’t make any good decisions, you can’t have your best ideas in 47-second increments. And yet that’s pretty much all we give ourselves throughout the day.

And so, how are we supposed to be good at our jobs? Because if you’ve ever been in a meeting, and at the end of the meeting, you’re like, “Hmm, I shouldn’t have said that,” or if you’ve ever said, “Oh, my gosh, I should’ve said that,” after you’ve had a chance to think about it, you have a much better answer than you did that you just blurted out when somebody asked you a question.

And so, we’re not our best selves in these tiny little increments. I talk about brain power momentum. We need time to really muster the full range of not only our talents, and our wisdom, and our skills, and our abilities, but also our diplomacy, and our tact, and our kindness, and our humor, and our empathy so that we can be the best version of ourselves, and we’re not the best version of ourselves in 47-second increments.

Pete Mockaitis
You know, that absolutely rings true. And so, is it your sense that the majority of knowledge workers have the majority of their work day gobbled up by distractable environment time? Or, just how big are we talking here?

Maura Thomas
I do think that. There is some research, it really depends on what’s the average salary and how many people are in the organization.But for an organization that has about 50 employees, making about $50 an hour on average, the average distraction, and this is with the old research, that the distraction is costing somewhere around $1.2 million a year for that organization. So, again, the numbers depend on a whole bunch of different things, but it’s a lot. We all know it’s a lot.

Pete Mockaitis
Yes, understood. That is a meaningful fraction of everybody’s week. So, then tell us, what are the primary culprits of this distraction environment?

Maura Thomas
Yeah, so part of the problem is that we are habituated to distraction. Most people who use technology today have a habit of distraction, and that is on purpose. Our technology has created in us a habit of distraction. So, we’ve gotten to the point where, most people are at the point where doing only one thing at time is really hard and really boring.

And I even find it in myself when I’m watching a TV show or something, or when I’m cooking dinner. Watching TV, I have the itch to scroll my phone, and when I’m cooking dinner, I have an itch to listen to a podcast, or put a book on. I try, and my husband and I have come to this place where we have a commitment we fail a lot, but we have a commitment to being a single-tasking household because the more distracted you are, the more distracted you will be, the more you do multiple things at a time, the harder it will be for you to do only one thing at a time.

But the reverse is also true. So, the more you practice doing one thing at a time, the better you get at doing one thing at a time, and the less itchy you feel about, “Oh, I need to do something else.” And when we’re doing one thing at a time, that’s when we can put our best out into the world.

Pete Mockaitis
That’s intriguing. So, this makes me think of analogs of any sorts of training. Like, you do a thing, you get better at a thing, the muscle gets stronger, the legs get faster, the heart and lungs are able to process more oxygen, and endure longer. It’s sort of like a training effect or adaptation is unfolding. So, I’m curious, do you have a suggested protocol or routine or workout that we might engage in, in order to strengthen that capability of doing one thing at a time and being less itchy?

Maura Thomas
Well, because for most of us it’s a habit, we have a habit of distraction, and so the first step in changing any habit is really the awareness. So, recognizing when you get that itch to do something else, then sort of making the conscious calculation. Probably doing both isn’t a good thing, “So, do I want to just do this thing? Or, do I want to just do that thing?”

And bringing more awareness of when we have the urge to be distracted is the first step in changing any habits. But I would say the practice is start out doing only one thing. If you’re going to watch TV, put your phone in a different room. Try to make it easy for yourself to do only one thing.

Pete Mockaitis
And then, likewise, I’m thinking I guess there’s all sorts of layers or levels or variations of this. Like, with your eating, don’t be eating and watching TV or listening to a podcast.

Maura Thomas
Yeah, there are different ways to multitask, and some are better than others. So, one physical thing and one cognitive thing is better than two cognitive things. So, scrolling your phone while watching TV is probably worse for your multitasking than heating up something in the microwave while you listen to a podcast, because one physical thing and one cognitive thing.

Now, if you are a chef, then you might not want to listen to a podcast while you are creating your meal because that is kind of an artform to you. But if you are not a chef, like me, and you’re just making something that doesn’t require a lot of thought, practicing single-tasking is good but there are also some kinds of multitasking that are worse than other kinds of multitasking.

Pete Mockaitis
Well, that’s good for our download numbers. Thank you, Maura. Understood, there is a distinction there. Okay. So, that’s first, like within us, individually, that’s something we can all do, and that really does sound swell in terms of the impact that can make and the muscle you build.

One of my favorites, I actually have a sheet right here, one my favorite approaches is I make a list of what I did do and what I wanted to do during a phase of work, because I’ll have all these ideas, like, “I want to check the news. I want to check social media. I’m curious about this thing, hmm. I wonder if you can buy a thing that does that. Let’s put it on Amazon.”

And so, all these things pop up, and so I just write them down. And it feels fun because then, after the work session, I get to behold it, and say, “Ooh, look at all these victories I racked up. Each of these was a distraction I did not engage in,” and so I feel a sense of accomplishment there. And when it’s time to indulge these distractions, “Ooh, I’ve got a bunch of things I was curious about and want to play with already cued up for me to go binge and tour.”

Maura Thomas
I love that idea. I love that. I think that’s a great idea. The thing that I try to keep in mind, so there’s a quote I’m told. I went looking for it and I couldn’t find it. Somebody, one of my keynotes told me that it comes from the movie “Hitch.” But the line is “It’s not the moments in your life that matter. It’s the life in your moments that matter.”

And my belief about that is that if you are not present when you’re doing a thing, then you miss both the moments in your life and the life in your moments. And we only get a finite number of moments in our life, and I really would like to be present for every single one of them, cognitively present, not just physical present.

And so, to me, we all need to find the motivation that works because somebody tells you something is good for you, that might not be sufficient motivation, “Yeah, a lot of things are good for me that I don’t do.” But I think each individual has to find the thing that is this the sufficient motivation for them. So, you like your victories, and I like thinking about…I like yours though, I might try that too. But I like thinking about, “How many moments today was I really present for? How much of my life was I just not cognitively there for?” And when the answer is too many, it makes my heart hurt, so.

Pete Mockaitis
No, that’s powerful. And I love the way you’ve described that in terms of these are different flavors of motivation or why that resonate differently. And a heart hurting versus a victory has very different vibes to them, and there could very well be many others that are custom and unique, and for each individual that are really powerfully resonant.

Maura Thomas
And a different day could mean a different thing. On one day, looking at your list might feel amazing, and another day it might be more about the moments. It really depends on the day, too, right? So, we can employ all of them. All of them.

Pete Mockaitis
Yes. Okay. Well, so we talked about some approaches that the individual can use. Tell us, if we are in a position of management or leadership and have some influence with the team and the culture, what are some best and worst practices that we should be considering?

Maura Thomas
Yes. There’s a whole chapter in the book about how much leaders underestimate the influence they have. So, I think it’s really important if you do have people who are on your team for whom you are the leader, at least at work, or really anywhere else, if you are the leader, then you need to realize that you have a lot of influence.

I think that it’s clear that a leader has influence during the work day on somebody who works for them. But I think what they forget, for example, is that how that person feels about their work day, they’re going to carry that home with them and interact with their family in a way that reflects how they felt about their work day.

So, if they had a work day where they said, “Oh, my gosh, that was a great day. I got so much done,” they’re going to go home and be with their family, and they’re going to show up very differently than if they go home, and they’re like, “Oh, my gosh, another day where I’m exhausted, I was busy all day, and still I got nothing done,” they’re going to interact with their family in a very different way.

Also, if you are, for example, sending emails to your team after hours, that’s going to impact the family because I think we’ve all been in a situation, either as the grownup in this situation, or maybe as the child in this situation, where it was like, “Yeah, we’re all going to sit down to dinner, oh, but mom just got the phone call or the email from work, and now mom says, ‘Start dinner without me. I’ll catch up as soon as I can,’” or, “Go to the park. I’ll be there later. Go ahead, do that without me,” or they show up, they’re at the park but they’re really just sitting on the bench on the phone, and not really present in the park.

So, leaders just underestimate so much how much influence they have not only on their team members but on their families. And if you influence families, then you influence communities. And if you influence communities, you influence the whole world. And so, modeling behaviors is really, really important in thinking about people as whole people who have lives outside of work. And when you send that email at night, it doesn’t matter if you say, “Oh, this isn’t important. Don’t worry about it,” your team is going to check it. They’re going to check it, and there’s all kinds of research about that, too.

Pete Mockaitis
Super. So, yeah, just wait, put in drafts, we can schedule it, software will do that for you. Certainly, you’re setting the model.

Maura Thomas
All of that, yes, but also act in a way that is good for your team. Downtime is as important for leaders as it is for everybody who works on their team. And I know a lot of leaders who think it’s such a good example by being the first one in, the last one to leave. I think that’s such a horrible example. It just makes your team want to work more and more and more and more and more.

So, take time off, don’t check in, be away, go on vacation and be on vacation. There are so many different ways that you can model healthy ways to engage at work. And when people, leaders and individual contributors, when people take better care of themselves and they disconnect from work, then they’re actually better at work the next day.

Pete Mockaitis
Absolutely. Can you share with us some other behaviors you recommend modeling and some new thinking? I really love your example there associated with, “Oh, I got to set an example by being there early and staying late.” And I guess, maybe, if your problem is you have a bunch of loafers who are slacking, that might be the example that you need to set for them.

But it seems like, often, these days, we have the opposite problem in terms of working nonstop and being distracted and not getting awesome things accomplished with the time that we do spend. So, having some more leisure does the trick, so model that instead. Any other reframes or paradigm shifts you want to put forward here?

Maura Thomas
Yes. What you just said reminded me, having a team of loafers, I’m sure that there are lazy people but I work with thousands of people in a year, not tens of thousands, not to mention everybody I know and people in my professional network at, I don’t really know a lot of slackers. So, I just want to put out there this idea that, I really want to put this idea of quiet quitting to bed. It was never a thing. It was never a thing.

Some guy on TikTok thought he would get some attention by saying, “I’m going to do the bare minimum at work and see what I can get away with,” and then that turned into this business propaganda that would have leaders, trying to scare leaders into thinking that they have a team full of lazy people, and they need to be careful about their employees are slacking off all the time, and that’s why hybrid and remote work doesn’t work because if you can’t see them, they won’t be working. It’s not a thing.

Everybody wants to show up at work and do the best job that they can. Everybody wants to feel productive and satisfied and accomplished at the end of the day. It’s not a thing. I wrote an article for Forbes called “Why you should want your employees to quiet-quit?” I covered it in the book as well. quiet quitting is just about, “There’s more to life than work.” Maybe.

And maybe I’ll have some better boundaries now than I did before. And maybe I won’t always be checking my email on the weekends. And maybe when I go away on vacation, I’ll actually be on vacation and be present with my family so that I can show up better at the end of my vacation. That’s all that is, it’s boundaries. It’s not lazy people trying to get away with stuff.

Pete Mockaitis
All right. Thank you. Well said.

Maura Thomas
Sorry, I feel a little passionate about that.

Pete Mockaitis
No, I think it’s good. And in my experience about the folks I know, when they engage in something that resembles quiet quitting, it’s usually because they keep asking for good meaningful work to be done, and they keep not getting it, and they’re like, “All right, fine. If I’m just going to get minimum amount of stuff that doesn’t actually matter, then I’m going to enjoy myself.” And so, it’s not a matter of, like, “I’m sticking it to you. I’m going lazy mode,” but rather it’s like, “I guess it’s sort of like a consolation price. If I can’t do meaningful work, I guess I’ll just chill a little bit.”

Maura Thomas
Yeah. Well, then address the culture. Address the culture and help people do the meaningful work so that they can enjoy those days. Here’s another sort of contrarian thing or another unconscious calculation. People talk a lot about open-door policy, “We have an open-door policy here.” Well, that word maybe doesn’t mean what you think it means. What do you mean when you say open-door policy?

What I think most people think when they hear open-door policy, they think anyone can drop in on anyone else for any reason at any time. And I don’t think that’s really what we ever intended open-door policy to mean. And some people even think it means, “We are not allowed to close doors here.” And if you’re going to use the phrase open-door policy, you really need to explicitly define it for your team. Otherwise, you’re setting up the company to have a culture of distraction where everybody does drop in on everyone at any moment at any time for any reason, and that’s not a place that is conducive to high-quality knowledge work.

Pete Mockaitis
That’s well said. I always thought, because I do, I love my quiet time, and to be able to just go deep work, focus mode, and make things happen. And so, I always thought that that was an odd phrasing, “My door is always open,” and I thought, “Always? Really?” “My door is always open between 4:00 p.m. and 5:00 p.m. and when you schedule an appointment,” is sort of like how I think that sentence ought to be finished because that’s sort of silly.

Maura Thomas
My metaphorical door, meaning, “I will be here to help you if you need some help,” but open-door policy is not a good way to say that. “My door is always open” is not a good way to say that.

Pete Mockaitis
Well, this is fun, Maura. How about you just keep giving us hot takes? What else do you got for us?

Maura Thomas
Yeah, I think, again, it comes back to distraction is the problem. And if you start looking for distraction in the way that you operate, and in the way that your company operates, all of these, it’s the shining light, and you just start to see, “Oh, my gosh, if I just…that is so distracting. And the way we do this is so distracting, and it’s taking away from our ability to really do meaningful work.”

Now, not to say that collaboration isn’t important. It absolutely is but it needs to be intentional, and it needs to have a purpose, not just, “Hey, I just thought of a random thing, so I’m going to drop this half-formed thought on your lap just because it just popped into my head.” That’s not the best way.

Pete Mockaitis
Okay. Well, I’d love it if you could maybe wrap us up by sharing a cool story of an organization, a team, an environment, a culture, where distraction was just causing all sorts of consternation, and then a couple key things folks did, some changes made, and the nifty results that came out on the other side?

Maura Thomas
Yeah. So, what my clients tell me a lot is that they get the unconscious calculations really were interfering so much more than they thought. They really thought that their required 60 hours. And when they managed their distractions, and when they had a conversation with their boss about, “I’m going to be offline occasionally not for hours at a time, but maybe 60 minutes, 90 minutes, maybe even just 20 minutes throughout the day,” it turns out I can get a lot more done in less time, and the quality of my work is higher.

And so, I could name client names, but that’s like the common refrain that I hear. Unconscious calculation, job requires 60 hours. When you really shine a light, when you realize all of the areas of distraction, when you really look at how your work is getting done during the day, you realize you could do so much more.

And if you can get your work done in fewer hours, then how much room does that open up for you to do other things, to learn about other things, to think about other parts of your life, to take up a new hobby, to spend more time with the people that you care about? It just opens the door because people feel like they have space, and they have breathing room, and they can think about other things. And it’s game-changing.

Pete Mockaitis
That is beautiful. And so, the action step there, it sounds like the big one is simply to have that conversation. And maybe it sounds something, like, “Hey, boss,” “Hey, colleague,” “Hey, teammates, I’ve noticed that my whole day is inundated with distraction, and I think I could do much better work more effectively and efficiently if I want to give you a heads up that there’ll be zones of the day, maybe 20 minutes, maybe 90 minutes at a time, in which I am entering a tunnel of focus, deep work mode, whatever you want to call it, and you won’t be hearing from me because I’m doing important stuff, but I’ll reach back out to you soon.”

I’m trying to use my best words. Do you have any suggested verbiage?

Maura Thomas
Yeah. So, here are two specific examples that the words come out of, “In order for this to work, we need to look at two important things. One, how does work flow through our department and get done.” Most people, I find, show up at work and do whatever happens to them. There are just communication coming in, it could be from colleagues, it could be from vendors, it could be from customers, and I’m just dealing with all of that.

And so, work isn’t flowing through me, through the department, through the company, in a systematic logical way. This happens first, and then this happens, and then we do this, and then we do this. And in between that, yeah, we communicate with each other. But you focus on the way the work moves through the organization. That’s the first thing.

Shining a light on that, if you’re not a leader, then just look at the way work comes to you, and look at the things that you are truly getting evaluated on, and really what’s in your…ultimately, in your job description, the thing that you are hired for, and how much of your day do you actually get to spend doing that. So, that piece is the really important thing.

And the second thing to think about is, “How do we communicate as a team?” We have lots of ways to communicate, and, usually, as a team, we don’t create any guidelines. I have a whole chapter in the book about communication guidelines. So, we have 17 different ways to communicate but we use this one in this situation, in general. There are exceptions, right? But this one in this situation, and this one in this situation, and this one in this situation.

Because without that, it really just defaults to personal preference, “Well, you seem to like chat, and Joe seems to like email, and Lisa likes to have meetings, and Marty always likes to call me. And I don’t know, I can’t remember how you all like to do this. So, I’m just going to send everything I need to send in all the ways. I’m going to leave you a voicemail, I’m going to put it on the chat, I’m going to send you an email, and we’ll talk about it in the meeting just for good measure.”

And so, the volume of communication in organizations is way too high, and the efficiency of communication is way too low.

Pete Mockaitis
Very good. Well, Maura, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Maura Thomas
Yes, just the last thought I will leave you with is I teach people two primary things. Number one, how to manage their attention, and, number two, how to manage their work, bigger picture. Nobody can do that except you. Nobody can manage your attention except you. No one can manage how your work gets done except you. You get to decide, so it is entirely up to you.

Now, if you’re a leader, yes, you have to help. But bottom line is no one is going to do this for you. If you would like to have days that feel more accomplished, more productive, more satisfying, if you would like to feel less frazzled and flustered, if you would like to have more space in your life to do other things, that is 100% up to you. And I know that many people feel like it isn’t but I’m here to tell you, it is.

Pete Mockaitis
Yeah, that’s powerful. I guess even in, like, the worst-case scenario, it’s like, ain’t nobody in your whole organization budging whatsoever when you raise these things to them. You still have the agency and the ability to make a change, like, “Hey, this is not the organization for me at this time of my life. All right.”

Maura Thomas
Either that or maybe it’s just like, “You know what, I’m going to work differently, and I’m going to see how everybody else around me reacts to that.”

Pete Mockaitis
That’s true.

Maura Thomas
“But I’m going to work in the way that makes the biggest difference for me, that helps me get the most done, that I can put the best of myself out into the organization and into the world, and let’s just see what happens with that because, I bet, the results are going to be better than you think.”

Pete Mockaitis
That really does ring true. I remember I was at a wedding, and I was chatting with a friend, Kelsey, catching up, and she was working in a consulting firm, which could be notorious in terms of demanding clients, and managers and partners, and all that stuff. And I said, “Oh, man, so you just must be working really…” and she said, “Oh, it’s not too bad.”

And it blew my mind. She basically just established boundaries for herself, and I was like almost…my mouth was agape, I was like, “I don’t think I even knew you could do that in that environment.” She said, “Well, I just told them that, ‘Hey, it’s really important to me that I train for this Ironman, I’m bonding with my brother doing that thing, and so I’m probably not going to be working during these times but I’ll give you my best focus and attention during these times, and dah, dah, dah, dah, dah.’”

And I said, “And they went for that?” And she’s like, “Oh, yeah. Oh, yeah, and I got promoted.” It is what you say is true. It may feel impossible or scary, and yet if you give it a shot, it just might work out way better than you think.

Maura Thomas
Yes. Yes. And I’m a control freak so that means a lot to me.

Pete Mockaitis
Okay. Well, now could you share with us a favorite quote, something you find inspiring?

Maura Thomas
Yeah, so a couple. One I already gave you, “It’s not the moments in your life that matter. It’s the life in your moments.” Another one that has always kind of resonated with me is kind of two ways to say the same thing, I guess, “Don’t wait for your ship to come in. Swim out to it.” Another way to say that, I have it hanging on my…a little quote I cut it out of a magazine. It’s hanging right on my desk, it says, “Ask for what you want 100% of the time.”

Pete Mockaitis
Okay.

Maura Thomas
It can’t hurt to ask. You might not get what you want but it can’t hurt to ask. It never hurts to ask.

Pete Mockaitis
Okay. And can you share a favorite study or experiment or bit of research?

Maura Thomas
Yes, I think that I’m really fascinated by Gloria Mark’s research, and how technology is affecting us, and how much it’s costing us not just financially but in all parts of our life because, I think, again, when we’re not present in our moments, then we rob some of the richness from our lives. And when I read Dr. Mark’s research, it just feels…I don’t know why, I should call her Dr. Mark, but I feel like I know her because I am so steeped in her work. But it just smacks me in the face, and just it’s such a good reminder for me about what it’s costing us.

Pete Mockaitis
And a favorite book?

Maura Thomas
I have two. One, I think, Napoleon Hill’s Think and Grow Rich because that’s where I learned the idea of mastermind groups, and mastermind groups have changed my life. And then, personally, it’s by Gavin de Becker, it’s called The Gift of Fear. And it’s about listening to that. It’s about really how to keep yourself safe. But the reason that the book is so great is because it reads like a thriller, it reads like a mystery thriller, but it’s really about practical life advice. And I’ve given it as a gift to a million people.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Maura Thomas
I don’t know how I would get my life done without Todoist, task manager. I’m a big fan of the folks over at Todoist. We also use their other tool called Twist, which is an alternative to chat tools, it’s a different kind of chat tool, but it is based on asynchronous communication, and I’m a big fan of the folks over at Doist.

Pete Mockaitis
Okay. And a favorite habit?

Maura Thomas
So, we talked earlier about finding that motivation, and I guess this goes along with the book idea. But I read a book that I guess has been out for a long time, but I just stumbled upon it, and it’s called Younger Next Year. And that book really gave me…everybody knows you’re supposed to exercise and how to take care of yourself, and it’s like, “Yeah, yeah, I’m supposed to exercise. I know.” It wasn’t enough to get me to exercise. The information in this book made me go, “Oh, oh, oh, now I get it. Now, I understand why I really…why it matters every single day,” and it really has had an impact. So, favorite habit is exercise.

Pete Mockaitis
All right. And is there a particular nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Maura Thomas
Yes. The thing I hear that resonates most is the way that I reframe. I don’t think I said it specifically this way today but how you manage your time really doesn’t matter unless you also manage your attention. So, what matters more than time management is attention management.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Maura Thomas
MauraThomas.com is the best place to learn all the things.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Maura Thomas
Yes, try to be more present more often. Manage your attention and make the most of your moments.

Pete Mockaitis
All right. Maura, this has been a treat. I wish you much luck and fun and well-managed attention.

Maura Thomas
Thanks for having me, Pete. It’s been a pleasure.