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KF #31. Situational Adaptability Archives - How to be Awesome at Your Job

891: Finding Calm, Balance, and a Cure for Workaholism with Dr. Bryan Robinson

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Dr. Bryan Robinson shares the dangers of work addiction–and how you can recover from it.

You’ll Learn:

  1. What workaholism is–and how you can tell if you have it
  2. The 10 C’s to help you find your calm
  3. How to befriend your negative emotions

About Bryan

Bryan E. Robinson is Founder and Chief Architect Officer of Comfort Zones Digital, Professor Emeritus at the University of North Carolina at Charlotte, and a psychotherapist in private practice. He writes for Forbes.com and Thrive Global and is the author of over forty books, including three editions of Chained to the Desk: A Guidebook for Workaholics, Their Partners and Children, and the Clinicians Who Treat Them and #Chill: Turn Off Your Job and Turn on Your Life.

Resources Mentioned

Bryan Robinson Interview Transcript

Pete Mockaitis
Bryan, welcome back to How to be Awesome at Your Job.

Dr. Bryan Robinson
Thank you, Pete. It’s great to be here again.

Pete Mockaitis
Well, I’m excited to chat about your book, Chained to the Desk in a Hybrid World: A Guide to Work-Life Balance. But I think one thing we didn’t touch on last time you were here is your fun tagline that you heal by day and kill by night.

Dr. Bryan Robinson
That’s right.

Pete Mockaitis
That you’re a psychotherapist and a murder mystery writer. Tell us about this.

Dr. Bryan Robinson
That’s right. That’s balanced, isn’t it?

Pete Mockaitis
Well, I got to wonder if I’m one of your clients, am I inspiring content to your novels?

Dr. Bryan Robinson
I would do this to my clients but just don’t cross me because people that cross me end up as one of the victims in my books, so.

Pete Mockaitis
Okay. All right.

Dr. Bryan Robinson
I’m teasing, of course. My focus really is on healing, but the murder mysteries are just fun, the play part.

Pete Mockaitis
And how many have you written?

Dr. Bryan Robinson
Two so far. And, in fact, one of them, the first one is being made into a television series. I can’t talk too much about it yet because it’s still under negotiation but we’ve already done the pilot, and it’s going to be happening sometime, probably next year.

Pete Mockaitis
Oh, that’s exciting. Congratulations.

Dr. Bryan Robinson
Yeah, thank you.

Pete Mockaitis
And do you have any principles by which you write by that make for a great murder mystery?

Dr. Bryan Robinson
Principles? Yeah, well, some life experiences that you take and exaggerate. Like, I was at the supermarket here about a year ago and the woman behind me didn’t put the stick between my groceries and hers, so they charged me, like, $300 or $400, and I thought, “What?” And it took us 20 or 30 minutes to undo all that mess. But what I thought, “Wow, this is a great way for two people to meet before they die.” So, I used it in a novel.

Pete Mockaitis
Okay. That is good. And then maybe there’d be some lingering information on the receipt.

Dr. Bryan Robinson
Yeah, all right. Yeah, all kinds of things.

Pete Mockaitis
That’s cool. Can you tell us more about the book Chained to the Desk in a Hybrid World? What’s new and interesting? You’ve got a lot of experience in the universe of workaholism and exploring that. What’s new in the hybrid stuff?

Dr. Bryan Robinson
Well, the book is really about work-life balance. That’s the subtitle, “A Guide to Work-Life Balance.” And things have been changing, as probably everybody listening knows, all over the world, in the workplace specifically. People are not working as much in the office. They’re working more either in hybrid ways or at home, which has brought up another whole problem. And that is, “Where do you set the boundaries?”

And one of the things that research has shown since we’ve started working more from home is we’re living and working under the same roof, and that means there are no boundaries. So, it’s caused a huge problem in overworking and burnout. For example, let’s say I have a project and I work till 5:00 or 6:00, and then I think, “Hmm, I can just keep working and burn the midnight oil and get this done.” And there’s more of that happening, and, therefore, more people are having mental health problems as a result of it.

Pete Mockaitis
That’s fascinating. Could you give us some statistics associated with the frequency, the prevalence of this overworking at home and the mental health challenges?

Dr. Bryan Robinson
Yeah, the last statistic I saw was 40% of the people who were working remotely were saying, because they didn’t think about boundaries, and so they would just go in and out of their office, or they’d go throw on some laundry, and so it’s 40%. And that’s pretty high for an increase in burnout. So, obviously, what needs to happen is if we’re living and working in the same environment, we need to have some kind of mental understanding of where that line is.

For example, right now, I’m in my home office, and I work from here a good bit. I also have an office downtown but I imagine that my office at home, after 5:00 or 6:00, is five miles across town. I have a rule, I don’t go into that place, unless it’s an emergency, after a certain amount of time. I also have an understanding with my family, “You can’t just come barging in any time you want to.” Like, if your spouse works in a doctor’s office, you’re not going to bounding into that office with the doctors with a client, or if it’s an attorney with someone.

So, we have to also honor the boundaries of the people we live with. And what a lot of people have done is to spread out their work on the kitchen table or in front of the TV, which, really, you have other family members who want to watch TV or have dinner. It’s not respectful for them. So, it’s really raising or a heightened awareness of boundaries so that you can function in these two different worlds that have collided, have come together.

Another thing is some days, when I’m working in my office at home, I realize there’s laundry that needs doing, the dog needs to be walked, there’s chocolate cake in the fridge, but I also know, when I think that, that, yes, that’s true but I’m in my office right now, so those things are not available to me. So, that’s just like a mental way of reminding myself to stay on track.

Pete Mockaitis
Oh, I like that, that mental habit there, “Yes, but I’m in my office and so those things are not available to me.” There you have it. And then to review that statistic, you said those who are working from home have a 40% increased probability of experiencing burnout? That’s the stat?

Dr. Bryan Robinson
That’s right, yeah. Yes.

Pete Mockaitis
All right. That is big.

Dr. Bryan Robinson
Burnout is cumulative stress. It’s not something that just happens. There’s a difference in stress and burnout. Stress, we can recall from. Burnout is more difficult. It’s when you get to the point that you’re exhausted, you lose your sense of meaning and purpose, and you’re not as motivated as you were, you’re exhausted. And it takes a while to get over. You can’t just say, “Okay, I’ll take a week off.” It takes some good time to get through that.

Pete Mockaitis
Understood. So, then could you perhaps share with us a cool story of someone who figured this out, they made some good adjustments to boundaries, and saw some nice results?

Dr. Bryan Robinson
Well, I can name a lot of people that I know, that I’ve worked with. One is Arianna Huffington, who started The Huffington Post, and in the throes of trying to get that off the ground, she’s written about this in her book so I’m not sharing anything that’s personal or private. She collapsed and hit her head against the desk, her face against the desk, broke her cheekbone and woke up in a pool of blood.

Alanis Morissette, who’s a friend of mine, also suffered what she calls nervous breakdowns because of overworking. It was a real problem that she’s had over the years. Overworking, by the way, or work addiction and hard work are not the same things. We often get those confused because people will often say to me, “What’s wrong with hard work?” That’s not what we’re talking about. Work addiction is when you can’t turn it off.

And to a lot of people, they don’t get it because they think, “Who wants to work all the time?” But, believe me, many people do, and there was a time in my life when I did. It wasn’t just the work. I was running away from something within me. I didn’t realize it. When I was a professor at the university, I had a weekend ahead of me with nothing planned, and it was terrifying.

So, really, it’s about knowing what’s going to happen, and it’s about control. So, what did I do? Well, if I were an alcoholic, I would go and I would get drunk, maybe. But I was not or am not an alcoholic but, as a workaholic, or someone who’s really addicted, it became my sense of medication. And so, I found the campus newsletter and saw that there was a call for grant. And when I wrapped that computer printout under my arm, now in retrospect, it was like an alcoholic putting a bottle under his arm and feeling calm because it gave me a sense of certainty, a sense of control.

Now, where does that come from? I’ve been studying cases, and I’ve done empirical research, and I’ve worked clinically with workaholics, and every workaholic I know of has a history that relates to of living in an environment where things are out of control, often alcoholism or drug abuse or just an unstable family. And one of the things they intuitively learned to do as a child is to take control by caring for a younger sibling, for doing homework and excelling, or just doing things.

As a kid, I remember writing the church Christmas play one Christmas. Now, not only did I write it. I directed it, I acted in it, I built the sets, everybody thought I was great but I didn’t know what I was doing except, now I know that it was my way to control an unwieldy home life that was out of control, that I couldn’t control.

So, these were the kinds of things that form or the foundation for a true workaholic. People tease about it but it’s a serious addiction. And in the research that I’ve done, it accounts for 40% of divorce. If you compare a workaholic marriage to a non-workaholic marriage, there’s a 40% higher divorce rate. And we know that children who grow up in a workaholic home not only have a serious depression and anxiety issues, but they also, compared to children of alcoholics, have a harder time.

Pete Mockaitis
Well, that’s heavy stuff. Thank you for sharing. And I’m curious, when you say you are a workaholic, if you can’t turn it off, and you are uncomfortable with the idea of, “I don’t know what I’m going to be doing. Ah, work, what a release,” I’m also curious, there are times I think when I am thinking about it a lot, it’s almost like that there’s an unsolved problem or case that I’m in the middle of, and it just keeps representing itself.

And I don’t know, it’s almost like, is there a distinction here? Is that sort of the same thing or a different thing? It sort of happens intermittently when there’s, like, a puzzle that is quite not solved, and the incompleteness of it keeps grabbing my attention over and over again.

Dr. Bryan Robinson
It depends on where you’re coming from. If you’re coming from a place of having to or striving or requiring yourself to fix it, that’s one of the forms of workaholism, that if you have this compulsive need to get it finished versus being curious. Curiosity, if I’m curious about something, that’s not work addiction.

But if I have this thought in my head, “You have to do this. You’ve got to get this done,” when, in fact, there are a few things that I have ever had to do, that’s more the pressure. That triggers what we call the sympathetic nervous system, the fight or flight. But if curiosity is coming more from what I call is what is known as the parasympathetic nervous system, or the rest and digest response, so it’s coming from a different place inside of us.

Pete Mockaitis
All right. Well, Bryan, I’m just going to take a little curiosity break right now and ask how do you know all these famous people? What’s that? What went on there?

Dr. Bryan Robinson
Well, they contacted me because they had read some of my work. So, Alanis Morrisette tells everybody that she worked with me. As a therapist, I don’t go out and broadcast who I work with, but she’s written about it and she talks about it, and people call me and say they want to work with me because they hear that I worked with her.

And Arianna and I worked together. I write for Thrive Global, which is her big thing now since she left Huffington Post. And I’ve written about a lot of different people. I write for Forbes, and so I’ve interviewed them, and so I’ve just heard. One of the things that I’ve learned as a therapist and having the privilege of being able to hear the internal system of people, and also interviewing people for Forbes, is we’re all struggling with something.

Everybody on this planet is struggling with something inside of us, some more serious than others. We don’t often talk about that because people are afraid that if they let other people know, they’ll be judged or they’ll be humiliated, but what’s happening more, especially well-known people, like Prince Harry or Alanis, Jewel, I’ve interviewed Jewel, talk about the hardships and how they got over them.

Then the more people realize they’re human, and what they’re going through is the human experience, and they don’t have to judge themselves because judgment throws you into a cycle of feeling worse. It’s like if you’re already suffering from something, and you judge yourself for it, that’s like fighting the fire department when your house is on fire, which adds insult to injuries.

So, one of my goals is to let people know some of my struggles, which I’m not ashamed of, but I’ve been able to get through them and land in a place that I really feel good about, which I’ll call my central command center, or the C mode. And there are 10 C words that will tell you you’re there.

Pete Mockaitis
All right. Lay it on us.

Dr. Bryan Robinson
Okay. Curiosity instead of judgment. This goes back to what I was saying. Most of us, if we fail or make a mistake, we have that little voice in our head that judges us, and that’s the worst thing that can happen. As you become more aware of that, and you go into curiosity, and say, “Why did I yell at her?” or, “Why did I throw that soup across the room at my husband?” or, “Why did I snap at my child?” then you can get to some understanding of who you are and why that happened instead of judging, so it doesn’t add insult to injury.

Calm versus anxiety. Well, we all want to be calmer, but yet we find that difficult because many of us are living such busy lives. But we know that cumulative anxiety creates health problems and early death, that’s a fact, a scientific fact. But if I can be calmer, I can be happier, I can be more productive, and I can live longer and have fewer health issues.

Clarity instead of confusion. If I have a mind that’s cluttered, it’s going to be more difficult for me to perform and to succeed. But if I have clarity and I understand what’s happening inside of me and why I do what I do, and if I have some understanding of why someone else maybe does what they do, then I can live more from a central command center, from that C mode.

Connection instead of isolation. We know that loneliness and isolation is a huge public health problem in this country. And the surgeon general, under both Obama and Biden, has pointed that out and written a book about it. So, connection is really healing for all of us. And people who are able to connect, especially in their older years, have fewer health problems, and, again, they live longer. These are all tied to longevity and happiness.

Compassion instead of cold-heartedness. Now, when I say compassion, I’m talking about caring about other people. And as I said before, all of us are struggling with something but we don’t really recognize that, we don’t see it, so we don’t know it, but it’s something we have to just…an awareness we need to carry with us so we can be kinder to people because we don’t know what they’re going through. But it’s also important that we’re kinder to ourselves.

One of the recent studies that has just come out that I find fascinating but I’m not surprised is that people who practice self-compassion have better cardiovascular systems. In other words, people who don’t practice self-compassion have higher cardiovascular risks. And they’ve actually studied the linings of the arteries to show this. This is not just somebody’s opinion. It’s a very rigid, highly scientific article. I’ve read the actual research itself. And I could talk about each one of these probably for an hour.

Then there’s, of course, confidence versus intimidation. You see so many books about confidence, but if I can really feel confident, that’s strength and that allows me to overcome just about anything. But if I’m intimidated, which is just another form of fear, or if I shrink in a situation, I’m going to be less successful and, of course, less happy.

And then there’s courage. Courage is really versus fear. Stick your neck out a little bit. If you stick your neck out, that’s how you grow, but a lot of us are afraid to stick their neck out, and it feels like we want to stay in a secure place, which is understandable. That’s the way the brain works. But if you stay in too comfortable a place, you don’t grow and you don’t succeed. And people do that and they never understand, “Why am I not happy? And why have I not been more successful?” Well, it’s because their minds have kept them stuck so they can be safe.

Then there’s creativity versus stagnation. Creativity comes from the central command center, which is the opposite of the inner critic. The critic, if anybody who’s creative knows about the inner critic, it tells you, “You can’t,” “You must,” “You should,” “You don’t know what you’re doing,” “You’re going to fail.” And so, then we recoil and we stay in our safe place. But if we stick our neck out, that’s where creativity comes from. We’ve learned we can do something different and reap the benefits.

And then there’s comedy versus drama. This whole thing of lightheartedness and laughter, we know the science. It makes us feel better and it lightens our load no matter what we’re dealing with. It makes us feel better. And then there’s celebration versus exhaustion. Celebration is when we’re grateful for what we have instead of focusing on what we don’t have.

So, celebrating our birthday, and rituals, and being with other people, that builds our life and makes us happier, and makes life worth living. So, those are the 10 Cs, if we want to live from a place of chill or a place of calm.

Pete Mockaitis
Okay. So, those 10 Cs are associated with the chill and calm. And I do see how these things tend to hang together in terms of, “Okay, when I’m in the confident group, I’ve also more courage, I’m more brave, have more courage, and I’m more creative.”

Dr. Bryan Robinson
That’s right.

Pete Mockaitis
“And I’m more likely to laugh at stuff,” comedy. So, they hang together.

Dr. Bryan Robinson
They do.

Pete Mockaitis
So, if we are on the opposite side of those 10 Cs, we are un-chill, we are uncalm. Because I’m wondering it sounds like maybe I have 10 gateways I might enter through to try to get over to the chill side of things. Or, what do you recommend?

Dr. Bryan Robinson
You’re absolutely right. They’re all connected, it’s like a big puzzle. Now, those C words, some people call it a higher state of mind, a higher form of living, but the ones you’re pointing out – cold heartedness, isolation, confusion – we call those parts in psychology. And they’re often protectors. They’re parts of us that take over and eclipse the C mode, and they’re trying to protect us from…they’re based on survival.

Fear, anxiety, worry, confusion, those are all actions that they want to keep us, I don’t want to say trapped, that’s not their goal. They’re survival parts that automatically come out that keep us safe. They respond to threats. So, we’re hardwired for those more negative parts. It takes a little bit of…you could call that a lower state of mind.

But it takes a little bit of awareness and understanding to live from those C words. So, it’s a higher state of living, and it takes practice and awareness. It’s not something that’s just going to happen. We have to pay attention and want to live from that place. Can I give you an example of what…?

Pete Mockaitis
Oh, sure.

Dr. Bryan Robinson
This is what got me out of the work addiction. This is what led me from the pit into more of an awareness. And I haven’t arrived anywhere. Believe me, I have my issues that I have to deal with like everybody else. I was a professor at the University of North Carolina at Charlotte, and the creative arts center invited Tibetan monks to come and perform on our campus.

So, what they do is they have these instruments and these beautiful costumes. It’s incredible entertainment. Well, we found that outside, right before the performance, there were a group of religious fundamentalists who were circling and with signs that said that Buddhists worship the devil and they’re evil and demonistic. And, of course, I was furious with these people because it was such a horrible way to welcome strangers to our campus.

But when the monks found out, they all went outside, and, at that point, the group was singing “Jesus loves me” with their hands in a circle. They joined hands and sang “Jesus loves me” with a smile on their face, a compassionate smile. And I remember thinking, “I want that. That’s what I would like to have,” because I was fuming and seeing that, and thinking, “How can they do that? I don’t get it.”

And it’s something I’ve aspired to, and I haven’t arrived anywhere but that set me out on a journey to live more from a better state of mind, and a healthier state of mind, and a longer state of mind, and it changed my life.

And I can tell you what I have discovered. I’ve kind of boiled it all down and have harnessed the three As that I practice every day.

So, if I have fear, or if I have anxiety, or if I have worry, or if there’s drama, or if I’m confused, first of all, I have to be aware because most of us don’t even realize we’re in one of those states because they’re so quick and we’re so used to swimming in the water we’re swimming in. So, awareness is the first A. And when I’m aware that I have worry, then I acknowledge it on the inside. And this is so different from what most of us do. Acknowledgement is the second A.

And the way I do that, and this is based on research, I focus on that, let’s say, the worry, and I talk to it like it’s a person, and I use third-party language. Now, this is all based on research. It used to be we’d say people who talk to themselves are crazy. Now, it’s one of the best therapeutic tools we have. And so, I’ll say, “Worry, oh, so you’re here. Okay, pull up a chair, let’s have a cup of tea or…” I prefer coffee.

Now, what I’m doing is I’m talking to it just like it’s a person who just walked in the door, “And so, tell me what’s going on.” And I’ll get a message, I’ll get an image, I’ll get words, or I may just get a sense of what that is, “Oh, I see. So, you’re worried about the MRI. Yeah, right. Well, that makes perfect sense to me.” Now, notice I’m not fighting it, I’m not debating it, I’m not steamrolling over it, I’m not ignoring it. That’s the worst thing you can do. I’m befriending it. I’m inviting it in.

As I do that, I start to feel calm. I’m curious. I’m compassionate with it. Now, that’s the own ramp. And the third A is allowing it to be there, allowing it because it’s protecting me. It’s saying, “Bryan, you need…something is going to happen, and you better get worried, you better get ready for this. This could be bad news,” so it’s not my enemy. Why would I want to fight it or ignore it? I want to appreciate it and welcome it in, and say, “Thank you for letting me know this but I got this.”

So, you feel a separation from it and you’re able to move forward with more of those C words. So, that’s the triple A that is the own ramp to some of these C words.

Pete Mockaitis
So, we’re aware, we acknowledge, and the third A is?

Dr. Bryan Robinson
Allow. Allow it to be there. Don’t fight it. And there are actually two more that I don’t often tell people because it can be overwhelming. You can’t just get this overnight. You got to practice it. Like, if you go to the gym, your muscles are not going to build up unless you lift the weights. You got to do the work. If you practice this, you develop the muscle memory though.

So, the two more As is appreciation. If you practice this, after a while you’ll start to appreciate, “Wow, thank you for being there for me because I used to hate you or I used to fight you or resist you. But now I see how you’re trying to protect me, just like my ribcage protects my vital organs, and my cranium protects my brain.”

And then the final A is acceptance. And acceptance is when it goes really deeper into, yes, and it can be worry, it can be fear, it can be whatever, and you’re able to go then out once you worked inside. It’s an inside job, as we say. You’re able to go forward into an uncertain situation, a scary situation, public speaking or results of an MRI, or fear of a divorce, or somebody’s going to leave you that you love. It can be a myriad of different experiences, but it’s these Cs strengthen you.

Pete Mockaitis
Okay. That’s cool. And so, when you say that’s the pathway, when you’re un-chill, work through the three or five As and return to chill.

Dr. Bryan Robinson
Exactly. That’s it.

Pete Mockaitis
All right.

Dr. Bryan Robinson
That’s my ticket.

Pete Mockaitis
That’s your ticket. That’s the one. All right. It’s funny, I was going to say, I was thinking at first when I heard the 10 Cs, so I could do any of them, it’s like I’ll just watch something funny and then I’ll return to chill. Is that also accurate?

Dr. Bryan Robinson
Yeah. I was talking to someone today and we’re going to be doing a podcast, actually, and so she and I are going to do it together, and she said, “Oh, I got this great guy, and he wrote this great book, and, oh, it’s fabulous. You’ve got to read it and we got to have him on.” And then you could go on the dark side, but then she said, “But then I found out that he was dead.”

And we laughed but not because he was dead but just because of the absurdity of it. So, you can bring comedy to a situation, or you can go on down the dark path. We have a choice of what we want to focus on. And that’s true of any of these C words. You have a choice on, “Do you want to focus on cold heartedness or compassion?” Cold-heartedness is a protector. If I’m coldhearted, that’s a part of me, it’s not even me. It’s like my skeletal system. I have a cranium and I have a sternum. Well, cold-heartedness is protecting me from being hurt because I’ve been hurt before.

So, if you look at each one of these that’s on the opposite side, they’re all protecting us. We just don’t stop to think about it that way. But in protecting us, they keep us stuck. They trap us and we don’t realize it but we can get ourselves unstuck if we look at those Cs, and each person listening just says, “Which one of those would I like to build up?” And you can make that a goal for this coming week.

One of the things I did, only because I wanted to practice some of these, at the beginning of 2023, well, my only resolution was I’m going to do one kind deed a day, especially for somebody I don’t know, a stranger. And, boy, has that helped me. It’s helped me, first of all, become more compassionate with people I don’t know instead of making snap judgments.

And some of the things I’ve done is bought groceries for people. I do that a lot. When I can tell they don’t have much money or they forgot their credit card one day, and I said, “Forget it, I’ll pay for that.” And it makes me feel good. Or, I’ll hold a door for somebody. It doesn’t have to be a big deal. It doesn’t have to be money.

But if you want to be more compassionate, think of little things you can do for somebody, or just compliment somebody. Our mind tends to go into the negative because we are born with what’s called a negativity bias for survival but we can offset that by starting to look at, “Wow, gosh, you look beautiful today.” I found myself saying things I would never have said to people 10 years ago, and it feels good to me, and it feels light, and you get smiles and people look at you, and you feel connected to the world.

So, you’re right, you do one and then you feel these other Cs coming in along with that one C that you started with. We often say curiosity is the gateway because it’s easier to get to. If I can just be curious about, let’s say somebody snaps at me. My automatic reaction is going to be to snap back or to maybe call them a name.

But if I pay attention to that space, there’s always a little space in there before I react, I might say, “Now, how do I really want to be?” And I might think, “Well, she’s having a hard day,” or, “She’s misunderstood what I meant.” So, if I can just take a second before I react to that, I feel like I’ve just hit a homerun. It’s a great feeling to be able to stay in your central command center and respond from that place instead of from that protector.

Pete Mockaitis
That’s great. Thank you. Well, tell me, Bryan, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dr. Bryan Robinson
Well, I will say that, I’d said earlier, I didn’t know how to get to where the monks were, and I still am not where they are. I can’t promise that I’m always going to be in the C spot, or the C mode, I call it. And I always tell people, “If you see me pounding the steering wheel and I’m stuck in traffic, I’m human. I’m just like everybody else, but I don’t judge myself if I get angry. I don’t judge myself if I’m scared. I don’t judge myself if I feel stagnated.” I’ll allow that to be and acknowledge it, which paradoxically shifts me over into the C mode.

So, the thing to watch out for is judgement is such a quick thing that our parts do to protect us that it can be there before you realize it. So, just know that curiosity is the gateway, and practice that for a little bit, and be curious before you react, and watch what happens. It’s amazing. It will change your life.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Dr. Bryan Robinson
Well, my favorite quote is by Viktor Frankl, that everything we’ve been saying relates to. Viktor Frankl wrote a book called Man’s Search for Meaning. He was in Dachau and Auschwitz, and his wife and he were separated. She was sent to the chamber, she was burned. He didn’t know that but with people dropping dead around him, and him starving and literally no clothes, knowing he could die any minute, he made a vow to himself, “One thing they can never take from me is my will.”

And so, the quote that I think about all the time, and that I love to share with people, because none of us are in the Holocaust, hopefully. We’re trapped in other ways inside because of the way we think or because of what’s happened to us. The quote is, “Between the stimulus and the response,” the stimulus meaning the event that happens, and how I react to it, “there’s a space.” Most of us run real shadow with that space. But if we start to be aware that there’s a space, and we take that pause, then we have a choice. We realize we have a choice.

And in that space, when I make the choice, I’m free. I can never be trapped by anybody or anything. So, the quote is, “Between the stimulus and the response, there is a space. And in that space, we have a choice. And when we choose, we are free.”

Pete Mockaitis
And can you share a favorite study or bit of research?

Dr. Bryan Robinson
Well, there are two. One is about Ethan Kross of the University of Michigan, who did the study on self-regulation that shows people who speak to themselves in the third person versus people who speak using “I” pronoun, perform better.

And it’s incredibly scientific experiment that he did showing how when I say, “Bryan,” or “You,” instead of “I,” I separate out from the me, and I have more, like, a bird’s eye view of what I’m doing. It’s almost like somebody else is talking to me. And I have less anxiety and I have more confidence. That’s one. And the other is the study I mentioned earlier about self-compassion and how that leads to better self-care and lower cardiovascular disease.

Pete Mockaitis
All right. And a favorite book?

Dr. Bryan Robinson
I guess my favorite book, there’s so many, but Huckleberry Finn, I read it as a kid. I could read it tomorrow and just love it. I love Mark Twain.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Dr. Bryan Robinson
Well, I’m going to go back to self-talk. It’s something that has really helped me separate out from those negatives that I mentioned earlier. Because when I talk to myself, it gives me an objective, I zoom out and I’m able to see the whole picture instead of just the myopic view that I had.

So, self-talk, in a way, it’s a certain way of self-talk though. It’s like I use my name, “Bryan, you know you can do this,” or, I say, “You know what, have you thought about this?” It’s almost like there’s someone else talking to me, and it widens my perspective, and it helps me see potential instead of just the problem.

Pete Mockaitis
Very cool. Is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Dr. Bryan Robinson
Yeah, it’s something I borrowed from John F. Kennedy. Some people listening may not remember this, but he had a famous quote that said, “Ask not what your country can do for you. Ask what you can do for your country.” And so, I borrowed that and changed it a little bit, and it’s, “Ask not how life is treating you. Ask how are you treating life.”

And what that means is we all have curve balls coming at us. That’s what life is. It’s joyful, there are wonderful things but we’re all going to have things happen to us that we don’t want. But what do we do that? Instead of focusing on, “Ain’t it awful? And ain’t it terrible? And, oh, my God, you won’t believe what happened to me,” which is what we tend to do, and that’s okay.

But if you can add to that, or flip it, and say, “So, what am I going to do with this? How can I turn this into something that will make my life better or benefit me? And how can I live from a higher state of mind as a result of this?”

Pete Mockaitis
That’s good. And can you tell us, if folks want to learn more or get in touch, where would you point them?

Dr. Bryan Robinson
Well, my website is BryanRobinsonBooks.com. And so, they can, from that, find out how to get in touch with me. And they can also read more about some of the work I’ve done, the articles I’ve written for Forbes, and some of the books I’ve written, and even there are some films on there, and even see the pilot, the novel that’s called Limestone Gumption is on there, so.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Dr. Bryan Robinson
Well, what I’d ask everybody to do is, based on that last quote, because right now, people listening to this are struggling with certain things – fear, grief, anger – and that’s okay. That’s our humanity. But how can you flip that? For example, I can focus on my shortcomings but what are my tall comings? Pete, I don’t know if I ask you to list your tall comings, you might immediately think, “Well, I can do my shortcomings in a flash,” but you have to think a little bit about those tall comings sometimes.

Tall comings are just the opposite. It’s like what are you creative at? What are you good at? What are you talented at? What are your qualities that people are drawn to you for? That’s one. And have more green time with your screen time. So, I call it flipping, have a to-be list with your to-do list. If you’d focus on the negative and flip it, there’s always a positive side. You can’t have an up without a down. You can’t have a right without a left.

So, if we just teach ourselves to look more on the positive, and that’s not ignoring the negative, it’s adding to it. It’s seeing the whole picture. It can make a huge difference in our lives, in our health, and our longevity. We know that for a fact.

Pete Mockaitis
All right. Bryan, this has been a treat. Thank you for this. I wish you much luck with all your chilling.

Dr. Bryan Robinson
Thank you. Appreciate it. It’s been great being with you, Pete.

872: How to Get Unstuck and Break through Any Problem with Adam Alter

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Adam Alter says: "Action above all."

Adam Alter reveals the secret to breaking yourself out of any rut.

You’ll Learn:

  1. When it pays to lower your standards
  2. The question to ask for better insights
  3. The essential skill to accomplish your goals

About Adam

Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020 he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.

Resources Mentioned

Adam Alter Interview Transcript

Pete Mockaitis
Adam, welcome to How to be Awesome at Your Job.

Adam Alter
Thanks for having me, Pete. Good to be here.

Pete Mockaitis
Well, I’m excited to talk about your latest book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most. But, first, I was really digging your TED Talk about screens, and I’m curious if, in the time that has elapsed, if you’ve discovered any other fun, interesting tactics or approaches to reduce phone time.

Adam Alter
I have been trying to acquire as many physical objects as I can that track my phone, so there are all sorts of interesting little cookie-jar type things that work for phones quite effectively. So, you put a little, that have timers, you could put a countdown on them, and say, “I don’t want to use my phone for the next hour,” and they trap your phone. I didn’t really talk about that in the TED Talk, that was a few years ago now, but I find those physical barriers very effective.

Pete Mockaitis
That’s good. So, the trap cookie jars, just leaving it elsewhere. I’m curious, so if you’re at a restaurant, where is your go-to hiding spot?

Adam Alter
So, my kids are small, they’re five and seven, so when we go to restaurants, we don’t really have any screens at all. We try to keep our phones either in the car or we try to keep them under the table in a bag somewhere, so I don’t have a great hiding spot for the phone. I certainly don’t bring the cookie jar into the restaurant. That would be a little unorthodox but we’re pretty good about keeping the phones as far away from the table as possible.

Pete Mockaitis
Okay. Well, let’s talk about your book, Anatomy of a Breakthrough. I’m curious if there are any particularly surprising or eye-popping discoveries you’ve made while putting together this book.

Adam Alter
That’s a good question. There are a few. One of the really fun things about this book was that I did a huge amount of research into how extremely successful people, A, have got stuck in the past, and, B, how they’ve managed to find breakthroughs. And some of the stories, I found very surprising. Let me just pick one of them.

There’s a fantastic story about Lionel Messi, the soccer player, who I think is the best player today, and he’s one of the greatest players of all time. And the very interesting thing about Messi is that he is known for being extremely anxious, and so much so that early in his career, some of his coaches said to him, “I don’t know if this is going to be right that you’re going to be a professional because you’re obviously struggling with emotional consequences of playing high-stakes matches.”

And what he ended up doing was he established this really, really interesting technique where he would get on the field, and for big matches, for small matches, he spends the first three, four minutes of the game not moving. Basically, he ambles around, he barely moves. All the other players, the other 23, sorry, the other 21 players are darting around, and he’s basically still.

And he spends these minutes doing two things. One, he calms down. He has a sort of series of mantras that calms himself down, but the other thing he’s doing is he’s developing a strategic advantage because he’s watching all the other players in a way that no other player does, and learning how they’re interacting with each other, who seems to have a hidden injury, who’s connecting particularly well with a particular teammate, and then he uses that, he deploys in the remaining 85+ minutes of the game.

And he’s never scored in minutes one and two of any match, but has scored in every minute from three on, which shows you how he’s really, essentially, not a player on the field until minute three or four. And what I found totally fascinating about that is, A, here is the, what I would consider to be the greatest soccer player of the day, who’s stuck, he really was dealing with a major sticking point, but he found a tremendous breakthrough.

And that breakthrough, what’s so interesting about it is that it’s paradoxical. Instead of doing more to get unstuck, most of us kind of flail, he does less. And I found a lot of that kind of Zen-like do more to do less, do less to do more, there were some really interesting ideas that came up as I was researching for the book, and that was one of them.

Pete Mockaitis
That is intriguing. And that practice, it’s so cool in that, well, a lot of times performance anxiety issues boil down to we’re being self-conscious, “Oh, I hope I don’t screw up. I hope I don’t mess this up,” all that kind of chatter inside the head. And when your goal is to see, “All right, what’s the deal here with all these players?” it’s really quite the forcing function of the opposite of thinking about yourself and how you’re operating there.

Adam Alter
Yeah, because I think if he spent those few minutes just thinking about his heart rate, and saying, “Well, how’s my heart beating? Am I sweating? Am I nervous?” that would be counterproductive. But what’s brilliant about that strategy, as you’ve said, is that it’s outwardly focused. It gives him a task, it gives him something to do, and so he’s not just kind of biding his time.

He’s doing something that’s very valuable for the long run, but that also, because of its nature, it’s a little bit more cerebral instead of being something where you move around, it’s something that kind of calms his body down. He’s not really getting his heart rate up the way the other players are earlier on in the game.

Pete Mockaitis
All right. Well, thank you. Well, now, let’s maybe zoom out a bit and hear about the main thesis of Anatomy of a Breakthrough. What do you mean by breakthrough? And what do you mean by unstuck? And what’s the big idea here?

Adam Alter
Yeah, so the kinds of sticking points I’m talking about are protracted ones. These are ones that last often months, years, in some cases, decades, or even entire lifetimes. So, I’m not really interested in the sort of trivial daily frustrations that we all deal with. I’m interested in the bigger sticking points that we actually also happen to deal with pretty much universally.

And I’m especially interested in the ones that are susceptible to strategic intervention. In other words, there’s something we can do about them. There are a lot of things that cause us to be stuck but we don’t have a lot of say in, we don’t have much that we can do about. During the early days of the pandemic, for example, a lot of people felt stuck, but if you were physically stuck in a particular location, and you couldn’t travel because of government regulations, that’s just how it was. There wasn’t much you could do about that, and I don’t think that’s especially psychologically interesting.

What’s interesting to me is that the vast majority of cases of this kind of protracted stuck-ness are cases where there’s something you could if you knew what to do. People sort of say to themselves, “I know there’s a way out of this. I just don’t know which direction to pour my energy.” And so, that’s what this book is. Essentially, it’s a sort of roadmap for what I call finding breakthroughs.

The breakthroughs are essentially what’s on the other side of whatever it is that’s your sticking point, getting over the hurdle, getting past the mire that’s in front of you that’s preventing you from moving forward. That’s what the breakthrough is. It’s the sort of flipside of being stuck.

Pete Mockaitis
Beautiful. All right. Well, so how is it done? Are there some core principles? You mentioned heart, head, and habit.

Adam Alter
Yes, there are. Exactly. So, you’ve just listed the three sections that talk about the interventions. I actually start the book by talking about the idea that it’s surprisingly common for us to get stuck. I say it’s universal, and often people hide how stuck they are from the world, and as a result, we see a lot of success stories that make us feel a little bit inferior.

So, I talk a lot in the beginning stages of the book about licensing ourselves to be stuck in the first place, and that then segues into the first section of interventions that focus on the emotional consequence of being stuck because humans actually are well-designed, well-engineered to get unstuck physically. If you’re stuck or trapped in a particular place, your first instinct is to kind of fight, it’s to flail. And that’s very useful if you’re physically trapped.

There are these really interesting stories every now and again of people finding hysterical strength, is the term for it, when they lift up a car and somehow free themselves. Now, unfortunately, we get confused between that kind of stuck-ness and the stuck-ness that’s emotional or mental, and we give that same kind of flailing response to these situations, and it doesn’t do much good for us.

So, the first thing, really, is to calm down and to accept where you are, and then to start thinking about what the best strategies are. So, the second section starts to deal with those strategies. That’s a section called head, and that’s really about what goes on inside your head as you’re trying to get unstuck, and I suggest a whole range of different sort of strategies that we can use to either find creative breakthroughs, or breakthroughs in financial sticking points, or business sticking points, or relationship sticking points.

And then the last section of the book, which I think is probably the most important, is habit, which is the argument that it’s great to think about emotions and it’s great to think about strategy but, ultimately, you can’t get unstuck if you don’t act. And so, that last section is about action. And, in fact, the last chapter is titled “Action Above All” because I think privileging action when you’re stuck is the most important thing to do.

And I talk about how, when it feels impossible to act, you can act despite that sense that there’s nothing that can be done. So, that’s a sort of roadmap of the roadmap itself.

Pete Mockaitis
All right. Well, could you give us some examples of success stories, interventions that could be particularly helpful for folks looking to be awesome at their jobs? I’m thinking about procrastination. I’m thinking about difficult office relationships. What are some of your faves?

Adam Alter
Yeah, one of my faves is it’s from the last chapter of the book. I was just talking about this idea that action above all is really important, that you’ve got to act. And Jeff Tweedy, the front man of the rock band Wilco, who’s also a writer, sort of all-around renaissance man, has talked a lot about the idea that it’s exhausting being someone who has to be creative and thoughtful every day for decades.

And some days you wake up and you don’t want to do the job. And it doesn’t matter whether your job is as Tweedy’s is, to write music and books, or whether it’s some other thing that requires that you bring your best self to the workplace. And so what he sort of described is if you absolutely have to be creative and you don’t want to be, one of the things you can do is you can lower your threshold as low as possible, right down to the ground.

Normally, we’re perfectionists, we want to do good work. He says the best thing to do when you first start is to say, “Anything is better than nothing.” He thinks of it as pouring out the bad ideas. And so, he says to himself, if he’s writing a particular, say, music track, he might say, “What’s the very worst musical phrase I could write right now?” And then he spends 15 minutes working on the worst musical phrases he can come up with.

Now, because he’s very good at his job, it’s very easy for him to do that. Most of us can do a bad job at the thing we’re good at or the thing that we spend a lot of time at. And even if that action is not itself useful, it’s sort of like moving sideways, it does two things. It shows you that you can move, that you’re not, by definition, stuck if you’re moving, but it also sometimes can grease the wheels for further action. It sort of shows you how to act. It shows you that you can act. It signals that you are someone who is capable of acting.

And, by contrast, if you’re coming up with bad ideas, sometimes that illuminates good ones. And so, he talks often about the fact that those first 15 minutes may be wasted but they often pave the way for many, many hours of much stronger work. He talks about it as though the crystal-clear water of creative ideas has a layer of muck on top of it. And once you pour out the muck, the good crystal-clear water is there, and the ideas pour forth.

And that’s, I think, absolutely true about general sticking points in the workplace. You just have to act, and the best way to act is to lower your expectations and standards, at least temporarily.

Pete Mockaitis
Okay. I like that a lot in terms of even if you, sure enough, produce nothing that feels good at all on that day, you’ve at least kept the habit, which I view as an asset in and of itself, alive and moving as oppose to, it’s like, well, getting momentum in the opposite direction, momentum towards nothingness.

Adam Alter
Yeah, and rumination as well, because what ends up happening is, if you’re not acting, you’re thinking. Sometimes thinking is very valuable and, actually, you should think for a long time before you act. But if you’re at the point where, more than anything, thought is not going to rescue you, you really need to do something.

And it’s funny, because people don’t have that instinct. Their instinct is, “If I don’t produce something phenomenal right now, it’s just not going to be good enough.” But very, very often, it’s even mediocre products that end up freeing us. So, when you hear stories, you hear George R.R. Martin who’s writing the Game of Thrones books, or the Song of Ice and Fire books, he’s talked about the fact that he’s sometimes stuck for a decade.

Now, you can imagine how high his standards must be. And, as a result of that, unless he cranks out these passages that rival his best work, he probably continues to feel stuck. And I think if I were going to be his personal consultant, I don’t know if he’d ever want one or if he’d ever take me seriously, the first thing I’d say is, “Write a hundred really terrible pages if you have to, because behind that will be some good stuff,” and that’s what Tweedy and others, and not just Tweedy, many other creatives have found.

Pete Mockaitis
That sounds really cool for creative work. And as I think a little bit about my own experiences there, sometimes I feel, it’s like, “Oh, you know what, young kids and get good sleep, having this or that, I’m just slightly sick,” whatever. It’s like I’m clearly not at my best, and I know it. And I also don’t want to do the thing, so there’s sort of a double whammy there.

And so, it’s very easy for me to delude myself to saying, “Well, you know, it’s probably not going to be worthwhile anyway, so maybe just skip it.” And yet I’ve found that when I really put it to the test, that I have actually had, sometimes, breakthrough excellence above and beyond average in sort of a tired funk state. And I don’t know whether that’s true, how we explain that. Maybe, in some ways, there’s benefit associated with, I don’t know, like slap-happy condition, like when things are hilarious.

It’s like different brain portions are operating, and sometimes that works out better, and sometimes it just unmasks the lie that you’ve been saying to yourself.

Adam Alter
Yeah, one of the key axioms in the book is that if you spend, say, a thousand days doing the same thing, you’re trying to find some sort of nugget of gold, maybe it’s a creative output, maybe it’s a good song, whatever it is, it doesn’t have to be creative work, but let’s say, you do your job for a thousand days. It’s actually very, very hard at the beginning of each day to predict whether it’s going to be a good one.

There’s a lot of research that suggests this. Sometimes this happens in lots of domains. It happens with athletic pursuits as well. You often think, “Oh, I had eight hours of sleep, it’s going to be a good day,” and then it turns out not to be. Other days you had three hours of sleep and you’re hung over, and you produce your best work.

And I give this talk to freshmen at NYU sometimes where I show them the four emails over the last 15 years that changed my professional life. They were these random emails that arrived, that, for example, introduced me to the world of book-writing, or to a kind of consulting that I now do. And with each one, I was convinced that this was a nothing, I was like, “Ah, I don’t have time for this nonsense. I’ve got all these other things that I’m worried about working on.”

And, ultimately, I ended up saying yes, and sending the follow-up email. But alongside those four emails that changed my life, I don’t know, 25,000 that did nothing for me, and you just don’t know when those moments will come up. So, I think you’re right about establishing the habit because you want to be in the game when those good things do happen. It’s like being in the stock market on those few days when there’s a big bump. You don’t want to be out of the game, and I think that’s true for work, in general.

Pete Mockaitis
Okay. So, we’ve talked a little bit about procrastination. I’m curious about sort of interpersonal relations that can feel stuck, like, “Oh, my boss or my colleague is a jerk, or I’m not good enough. They criticize everything I do. I just don’t want to be around them. They’re toxic,” kind of fill in the blank. When a relationship feels stuck, any cool stories or tactics there?

Adam Alter
Yeah, it’s a very different kind of situation when it’s a relationship that’s essential. That’s one of those kinds of stuck-ness, it’s where you may not have control over who your boss is. Then you have to try to figure out what you do have control over. And sometimes you have some control, sometimes you have very little control.

What you do have control over often is this question of whether, when things are really dire, this is the right either position for you at that particular company, or that particular organization, or whether perhaps you should jump ship, find something else. That’s always a question that’s worth asking, and certainly it’s worth exploring whether there are other options. If things really are that dire, that’s something worth asking.

But one of the really interesting ideas that, I think, if it’s not a truly toxic relationship, there are just people in the workplace who don’t get along. If it’s a toxic relationship, that’s problematic, and there needs to be a remedy put in place, often distancing or moving to another position, if possible. But when the relationship isn’t quite toxic, but perhaps the interactions are not all that fruitful, there’s some hopeful research that suggests that the kind of creative conflict that you have at work and in other situations is actually very good, or can be very good, as long as it’s not deeply emotionally aversive.

There’s fantastic work, for example, looking at how Pixar has come up with some of its best ideas and its best films, and its Academy Award-winning films, and a lot of them have happened where the producer, the one who’s most famous for this is Brad Bird. He will put someone, sort of a cat amongst the pigeons, he’ll bring someone in to cause creative conflict or general conflict. And you’ll have all the animators in Pixar who are famous for spending a huge amount of time getting the fur just right so it looks like fur, the water just right so it looks like water, and so on.

And these people will be brought in to, say, they’re storytelling experts, they’ll come in and say, “No one cares about the fur and the hair and the water. If the story is not compelling, you’ll lose them in five minutes. They’re not going to go away saying, ‘That story sucked but how about that fur.’ That’s not the way movies work.” And sometimes, these conflicts, if you can reframe it as a kind of challenge and you can rise through it, it could be very productive. But, again, if it’s toxic, that’s obviously not the recipe.

Pete Mockaitis
That’s good. The fur, boy, I had the exact same thought when I was getting a little too into audio editing, and seeing just what’s possible in terms of removing every errant thump or pop or hiss. And then I saw, I think it was iZotope who’s showing off their audio software, and I was like, “Wow, that is so amazing how they’re able to remove the wind in that scene.” I was like, “What movie is that?” And then I went over to IMDb, and people were just, like, trashing the movie for just being so terrible.

Adam Alter
Trashing the film, right.

Pete Mockaitis
And I was like, “Yeah, but nobody mentioned how they did an amazing job removing the wind sounds in that scene.” So, yeah, fur and wind, that’s exactly true.

Adam Alter
It’s easy to miss the point, right? It’s nice to have those black sheep, and they’re occasionally telling you, “Hey, you’re not paying attention to the right thing.”

Pete Mockaitis
Okay. Well, so I loved your example of Lionel Messi there. Anything else in the zone of people and their emotions, if it’s depression, if it’s anxiety, if it’s just they feel stuck in the sense that it is just hard to handle business with the stress and the emotions and the overload and overwhelm in their lives?

Adam Alter
Yeah, there is an excellent story, and this one is more about being a good leader, although it applies also to just working with other people in general. This is a story about the jazz pianist, the giant Herbie Hancock. And when Hancock was up and coming, he was a young pianist, he was trying out or he’s auditioning for Miles Davis’s band, and Miles Davis was terrifying to other musicians.

He would get on stage and he would shout at them, and he would tell them they weren’t doing the right thing. He was known for being a perfectionist and for knowing exactly what he was looking for. And even if you were very talented but you happened, in that moment, not to be giving him what he wanted, he would tell you, and he would do it publicly sometimes.

So, Hancock went in to an audition at Miles’ house, at Davis’s house, with some of the biggest jazz musicians of all time, I mean, the most prominent, the most impressive, the most technically gifted, and Hancock tells this story of walking into Miles Davis’s house, and all these musicians are there. He’s terrified because of the moment of the whole thing, but he’s also terrified of Davis and the fact that he’s going to shout at him. And he’s a young guy, he’s kind of concerned.

And they start the audition, and about five minutes in, Davis picks up his trumpet and he throws it on the couch, it looks like with disgust, and he goes upstairs, and they don’t see him for the next three days. And Hancock was convinced he’s blown the audition, “If Miles isn’t even there, how could this be going well?” But he starts to loosen up, he’s like, “How many chances in my life am I going to get to play with these giants of the jazz world?”

He starts experimenting, he gets a little bit expansive, played some great stuff, he’s happy with himself. At the end of the third day, Davis comes down the stairs, and he picks up his trumpet and he starts playing with the band again. And Hancock’s kind of confused, and he goes over to Davis at the end of the day, and he says, “I thought I’d lost you. You went upstairs after five minutes.” And Davis said to him, he often had this kind of Zen-like sayings, he basically just said to him, “I was on the intercom, man, and I heard everything, but I knew you wouldn’t play properly if I heard it live.”

So, he knew that. Even though he was this incredible hard ass, he knew that there were times when he has to take the pressure off, and that his musicians wouldn’t give him the best if he was there putting the screws on the whole time. And I think there’s something, obviously being a toxic leader who shouts at people on stage is bad, bad, bad, but the fact that Davis had this ability to recognize in Hancock that kind of nervous energy that could be produced or applied in the right direction under the right circumstances was, I think, something that a lot of leaders miss.

It’s really important to know when to push, and to say, “I expect a lot from you,” and it’s also really important to know when to give people space and safety to expand into their roles, especially when they’re young or when they’re early in a job. And I love that story because I think it’s a very, very powerful idea in terms of how to be a leader.

Pete Mockaitis
Okay. Well, now, thinking about some of the head stuff, are there any magical mental phrases or reframes that are handy that come up again and again?

Adam Alter
Yeah, I think so. I think one of the things we do is we are often striving for genuine radical originality. That’s true in creative work, it’s true in the workplace, it’s true in businesses. It doesn’t matter what sort of work you do, you’re always trying for something new. And I think we put a big premium on newness, on novelty.

And radical originality is a myth. It’s this idea that there are certain things out there that are really new and different from everything else, and that’s just not true. There are a lot of great examples of this kind of myth. Bob Dylan is often pointed to as the kind of radical original voice of the 20th century, but when you go back, even Dylan himself said, “That’s not true. I was borrowing from all these different traditions.” And you can find the DNA of all sorts of other work in his songs.

It’s just very, very hard in any world to find this genuine originality, and, unfortunately, when we strive for it, it’s a little bit like striving for perfection. It makes us feel stuck because we can’t quite reach that standard. So, a much better thing to do that tends to be quite useful is what is known as recombination. This is when you take two existing things that are themselves not new, and you make some new product by combining them, by bringing them together.

And there are some amazing examples of this in business, in music, in art, in filmmaking. And one of the things I’ve done over the last 15 years or so that I find very useful is, any time I see a good idea, is I’ll put it down in this document that I have that’s now hundreds of lines long, and what I’ll occasionally do, if I’m stuck, I’ll go in and say, “Let’s look at idea 37 and idea 112, and let’s see. Can they be combined in a way that is new?”

And it’s a great exercise because it kind of makes you a little bit creatively limber but, also, if you’re ever stuck, just think about two things that you like that are interesting that haven’t been combined, combine them and you’ve got something that’s new, it’s a recombination. It’s a great way forward.

Pete Mockaitis
So, in your document that’s hundreds of lines long, it’s anything you saw that you thought was cool or a good idea of any domain.

Adam Alter
Yeah, that’s one version.

Pete Mockaitis
Okay. So, can you give us a couple examples, like, you’re in the grocery store, you’re like, “Oh, that looks tasty”? Or, what are some lines?

Adam Alter
Yeah, so here are two lines. One line is I teach a case to my MBA students on a little alarm clock called the Clocky. I don’t know if you know about this clock, but when it rings, to stop you from hitting the snooze button, it’s on wheels and it runs away from you, and it runs around the room. So, you’ve probably heard of this. It’s a clever little alarm clock.

So, when I first heard about this, about maybe 15 or 20 years ago, I thought it was really clever. No, it’s probably 15 years ago. So, I put it in the diary, it’s in that document, and it sat there for a long time. And then a number of years later, I was writing about how we could stop ourselves from binge-watching too much Netflix or too much of whatever video platform is your poison.

And I was wondering, “Could you somehow marry this Clocky idea to the binge-watching that we do?” which, by the way, the way we binge-watch and why we binge-watch, it’s a brilliant piece of product engineering, that the next episode automatically plays, so I thought that was a very clever idea used a little bit nefariously.

And so, I took these two ideas, and one thing that I now do is if I don’t want to binge-watch, I don’t have Clocky because Clocky is a bit random for this purpose, but that kind of same principle of making it hard to hit the snooze button, I will set an alarm, put it in a different room of my house for, say, an hour and a half later. In that way, if I’m watching Netflix, I have two episodes in and I don’t want to watch a third, I timed the alarm to coincide with the end of the second episode. I have to get up and go turn the alarm off to continue watching.

It’s not like I cannot watch anymore, but it’s a good way to minimize the likelihood that I’m just going to sit there in a stupor, not moving and let the next episode play, and that’s been very effective for me. So, that’s just one example, a very personal one.

Pete Mockaitis
Okay. So, we have an example, Clocky, like it is necessary to move in order to shut the thing off. So, okay, nifty. So, I guess I’m wondering, in the course of just living life and capturing ideas, it’s just anything you think is clever in any domain?

Adam Alter
Pretty much. I’ve got different versions of the document. So, there’s a document that is called book ideas, and that’s like any idea that I think is interesting enough that, at some point, I might explore it for a book, to write a book about it, and see whether it’s thick enough and interesting enough to form a book. And there are a hundred of ideas in there, and that would be lifetimes of book-writing, so I won’t do many of them but it’s a useful exercise.

I’ve got one for research that I do as an academic, like the kinds of projects I want to do. And then I’ve got this sort of generally cool and interesting ideas document which sometimes comes up in consulting or speaking engagements. I’ll bring some of those in if I think they’re useful. And often they form the basis of case studies for teaching.

Pete Mockaitis
All right. In your book, you’ve got a section called 100 ways to get unstuck. Could you share one or two or three extra fantastic ways to get unstuck that are broadly applicable, highly powerful, provide a good ROI, and that we haven’t covered yet already?

Adam Alter
Yeah, absolutely. I think experimentalism. Experimentalism is a philosophy that makes adults more like children. So, the way this works is, you know, kids ask a million questions. I have a five-year-old and a seven-year-old, they don’t stop asking questions about everything, and they’re learning at an incredible rate because they don’t take anything for granted. No common wisdom is common wisdom to them. Everything has to be pushed and prodded. They’ve got questions for everything.

And we lose that somewhere between childhood and adulthood. We start to assume things are the way they are for a good reason, or at least we don’t really question it. Experimentalism is this philosophy, the sort of child-like philosophy of saying, “Is this really the best way things could be?” And what you find is many of the most successful people in all sorts of domains are chronic experimentalists. They question everything, or if there’s a particular area that matters to them, they specifically and sharply question all sorts of assumptions in that domain.

A really good example of this was an Olympic swimmer named Dave Berkoff who swam for the US in the ’88 and ’92 Olympic games. He was a backstroke swimmer but he wasn’t as tall or as broad shouldered as a lot of the backstroke swimmers. He didn’t have the same kind of natural talents as some of the other swimmers did. But what he did have was he was an experimentalist. He was incredibly curious.

He tried a whole lot of different techniques, a whole lot of tweaks, and his coach encouraged that in him. He ended up discovering a special technique that became known as the Berkoff blastoff, where he would go under water and stay under water for almost a full lap of the pool. And it turned out that that made him about 85% faster. And he broke world records that way until other swimmers caught on. He still ended up winning other medals because he was continuing to experiment.

But it’s a great illustration of how we take so much for granted, and often it’s deviating from the herd by experimenting that produces really interesting insights.

Pete Mockaitis
I dig it. Okay, experimentalism. What else?

Adam Alter
I think I also really like the idea of exploring and exploiting, as these two basic approaches to growth and change. So, exploration is this period of time, where, let’s use sort of the hunter-gatherer approach. Imagine you’re on the plains, you’re a prehistoric person, you’re trying to find food. Exploring is when you say, “I don’t know where to even begin. I’m just going to try all sorts of different areas of the pasture in front of me. I’m going to go far. I’m going to go close. I’m going to go left. I’m going to go right. I’m going to try everything.”

After you do that for a while though, you might decide to say, “Well, there’s a little patch over here that seems promising. I’m going to spend all my time on that patch now. I’m going to exploit that patch for all it’s worth.” And that’s a really good metaphor for what we can do in the workplace. So, exploration, if you think about a painter like Jackson Pollock, Pollock became very well known for a certain style of painting – drip painting.

But before he did that, he tried five or six or seven other techniques for about five years, and then he hit on this drip technique, and he was like, “This is me. This is for me. This is my thing.” After exploring those other options, he switched into exploit mode, said no to anything that wasn’t about drip painting, and became an absolute expert in this one thing that he owned.

And it’s a great lesson, and actually, it turns out that when you look at the best periods in people’s careers, they almost always follow a period of exploration, followed by a period of exploitation. So, go broad and wide, say yes to everything, be an omnivore, consume whatever you can consume, try everything. But then at a certain point, you’ve got to say, “Well, what was the best of that?” And then you go deep in that thing and say no to everything else. You are single-minded. You say no to almost everything. And that is the recipe for the best creative and really professional outcomes, in general.

Pete Mockaitis
All right. Any others?

Adam Alter
Yeah, there are plenty of others, there are hundreds. Let me try and pick which one I like best to hit off. All right, here’s a good one. I really like this one. There is an idea known as the creative cliff illusion. The creative cliff illusion is this illusion that our creative ideas are best when they first arrive. So, for example, if I say to you, “Come up with ten slogans for this particular company. Here’s a product, give me your best slogans for the product. Imagine we’re trying to sell as many as we can.”

You ask people, “Are your first five slogans going to be best or are your 15th to 20th slogan that you come up is going to be best or better?” And almost everyone has this instinct that the good stuff is easy to come by, which is the first stuff, it just kind of stumbles out. And then it gets hard, and then it’s probably kind of clunky and it’s not very good.

It turns out that that’s the illusion, that there’s a creative cliff, that our creative ideas fall off a cliff. The early stuff turns out to be trite and boring and that’s what everyone else is thinking, too. If you can push against the difficulty of that next phase when it stops being easy, that’s when you start to have divergent thinking. When you get a little bit idiosyncratic, you think about things in a way that makes you different from everyone else.

And so, the quality of ideas gets better if you can sit with that discomfort with further attempts. And so, that, I think, is a really profound idea because we often associate hardship with badness. But, in this case, it’s the hardship that signals or heralds the good things that are about to come.

Pete Mockaitis
All right. Well, Adam, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Adam Alter
I’ll say one more thing. There’s a really interesting idea called teleoanticipation. Teleoanticipation is very important when we think about long-range goals, which is when we tend to get stuck, something that you’re doing for a long time, whether it’s a physical pursuit, like a marathon, or whether it’s something at work, like a project that takes six months or a year or five years to complete, or a long artwork that you’re working on that takes a long time to complete, or whatever it is.

Teleoanticipation is a term that basically means forecasting the end. And it’s a really important skill because it means that proportioning your energy, your creative energy, your physical energy, such that you have just enough to reach the final point. The best way to run a marathon is to collapse right after the finish line because then you’ve put everything in. Sometimes people put in too much a little bit early, and then they collapse before the finish line.

One of the best skills we can learn is to be better at teleoanticipation, to knowing how to proportion our energy so we don’t come out the starting blocks too fast either physically, when we’re doing a marathon, but also intellectually and creatively, when we’re doing creative tasks. It’s very, very important to know how to pace yourself. And it’s a skill that’s worth learning.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Adam Alter
I think, because so much of what we’ve discussed has been about creativity, I like the idea, this goes back to Henry Ford, the idea that instead of thinking about how to create a better horse and buggy. I can’t remember the quote itself, but we need to think about creating something altogether different, and that’s where the car comes in.

So, instead of trying to perfect something and make these little tweaks to it along the way, think about whether there’s a completely different alternative altogether. And that’s what the car did. It, essentially, changed the way we travelled altogether. So, even an inferior car was better than the best horse and buggy you could come up with.

And that goes a long way to that experimentalism idea that I mentioned earlier, that sometimes the very best version of what everyone else is doing is not as good as this new thing you could be doing. Even in its infancy as it’s half-formed, it could be a better way to do things. And so, I think that’s quite powerful.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Adam Alter
One of the pieces of research that I really love is this anthropological work that Bruce Feiler, a writer, he’s done, where he went around the United States and interviewed people about change, and found that on average, every roughly five to ten years we experience what he calls a life quake.

A life quake is a massive change. It can be something we invite into our lives. It could be something that we have no control over. It can be good. It can be bad. Things like birth of a child, death of a loved one, divorce, change of job, change of career, moving to a new country, and so on. And because those are universal, we all tend to have five, six, seven, eight, nine, ten of them in our lifetimes. It suggests that we need to be very nimble in the face of these changes.

And that’s why you essentially need a roadmap for these moments when you feel stuck in the face of this kind of change, because what you were doing in the past perhaps won’t serve you quite as well in the future.

Pete Mockaitis
Okay. And a favorite book?

Adam Alter
It’s summer, and every summer I read Goodbye, Columbus by Philip Roth. It’s a book that sort of explores the idea of good times, and the transience of good times, like a summer. That’s my favorite time of the year. And the book is essentially about this period in a young guy’s life that is bounded. It ends when the summer ends, and he goes back to college.

And I think one of the really nice insights there is that it’s so important to kind of leach out the very best from these periods, and make sure that you capitalize on them to the extent possible. I think we often look back on periods of our lives, and say, “Well, that was amazing, and I really miss it.” But one of the things that I do a lot in my research, and what a lot of my research focuses on, is on, “How do you, in the moment, extract as much juice as you can from that particular situation rather than looking back in the future and saying, ‘Oh, that was really nice. I wish I could have more of it’?”

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Adam Alter
A favorite tool I would say is, I travel a huge amount, and I have a digital notepad. It’s called a Remarkable, and it goes everywhere with me. If I only have one thing with me when I travel, which happens sometimes, it’s my Remarkable because that’s where all those ideas go. I’m constantly hoovering up ideas and trying to make sure I don’t forget them.

I always worry about this, actually. I do a lot of my thinking when I’m running. And then when I get home, I’ve forgotten what I’ve thought about. But the Remarkable is a great tool because it goes everywhere. It seems like an endless capacity, and I use it constantly.

Pete Mockaitis
All right. And a favorite habit?

Adam Alter
A favorite habit is running, I would say, four times to five times a week for 30 or more miles a week. I’ve been doing that for long enough now that I can call it a habit.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Adam Alter
Yeah, one of the things that I talk about a bit is the question of how we should structure the work week, which is obviously very relevant to work. And some of the first research I did that made me interested in what I do is in whether we should have a five-day eight-hour-a-day work week of 40 hours, a four-day ten-hour-a-day work week of 40 hours, or a three-day 13-hour-and-20-minute work week, which is also 40 hours.

And the research that I did suggests that three-day work week is the best one. And I think a lot of people find that a little surprising. They imagine 13 hours of work, and they’re overwhelmed by it. But, also, that gives you four days of the week when you can do other things. And that’s something that I hear talked about quite a lot.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Adam Alter
They can find me on LinkedIn, they can find me on Twitter, and they can find a lot of information at my website, AdamAlterAuthor.com.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Adam Alter
Yeah, I think action above all. I think do something ASAP, I would say today, tomorrow, whenever you can carve out a few minutes. If there’s something that’s been making you feel stuck, where you haven’t been able to make as much headway as you’d like, lower your threshold down, say, “It doesn’t matter whether I do a really bad job at this,” liberate yourself to do a poor job, but just do something in the general direction of the thing that you’re trying to achieve. And I think you’ll find that just that feedback you get from having done that is itself good medicine, and it pushes you in the right direction as you move forward.

Pete Mockaitis
All right. Adam, this has been a treat. Thank you. I wish you much luck and many fun breakthroughs.

Adam Alter
Thanks so much for having me, Pete.

864: How to Design a Career Portfolio that Beats Burnout, Navigates Disruption, and Future-Proofs Your Career with Christina Wallace

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Christina Wallace discusses the benefits of having a diverse work portfolio that will help you weather any storm.

You’ll Learn:

  1. How to diversify your work
  2. How to lessen friction and hit your flow
  3. The three questions that surface your hidden needs 

About Christina 

Christina Wallace is a human Venn diagram with a career at the intersection of business, technology and the arts. A writer, podcaster, serial entrepreneur, and erstwhile theater producer, Christina spent a decade building businesses in New York City. She is currently a Senior Lecturer at Harvard Business School, an active startup mentor, and angel investor. Christina holds undergraduate degrees in mathematics and theater studies from Emory University and an MBA from Harvard. In her free time she likes to sing in choirs, climb mountains, and run marathons (slowly). She lives in Cambridge with her husband and their two energetic children. 

Resources Mentioned

Christina Wallace Interview Transcript

Pete Mockaitis

Christina, welcome to How to be Awesome at Your Job.

Christina Wallace

Thanks for having me. I’m excited to be here.

Pete Mockaitis

I’m excited, too. We’re talking about The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card. That sounds pretty cool.

Christina Wallace

It’s a lot of promise, right?

Pete Mockaitis
Yeah, but no pressure, Christina, but we’re going to hold you to every one of these. Could you kick us off by sharing any really surprising, fascinating, counterintuitive discoveries you’ve made while doing the research and putting together this book?

Christina Wallace

So, one of my favorite little tidbits from this, I am someone who is not great at taking time off. Like many type A overachievers, I sort of aspire to be the sort of person who rests, who relaxes. I’m not great at it. And a little part of me has always been, like, slightly, you know, felt some superiority over that, like I work so hard.

And part of the research, when I got into some operations management and some research into sabbaticals and all of this, it was a little bit humbling, where it points out just how important rest and planned downtime is for not just productivity but for happiness, for the ability to not burn out. It seems fairly obvious, you got to have some time to recharge.

But I found some really fantastic research, particularly borrowing from the world in operations management of manufacturing, where the top-performing manufacturing lines only ever schedule 85% of their capacity. They always leave downtime for planned maintenance, for do-overs, for surges. They don’t start from the point of 100%, and then say, “Well, we’ll just do 110% if we have to.”

And I thought that was a good reminder with some great science behind it of why this notion of, like, “Hey, let’s have everyone give 110% all the time” is not realistic. And that’s why we are all in a constant state of burnout.

Pete Mockaitis

Well, Christina, that’s intriguing right there, and you’re bringing me back to fond memories of one time I had a consulting project at one of the world’s largest cookie factories. All day long you could smell that chocolate in the air.

Christina Wallace

Oh, man.

Pete Mockaitis

And so, 85% is a top-performing manufacturing line. I’m curious, what do we know about top-performing humans? So, some sabbatical is good, some vacation is good, some rest is good. Do we know – there’s probably a range based on different temperaments, etc. – what’s optimal for us?

Christina Wallace

Certainly, there’s an expectation of having some downtime every day, every week. You have to have it as part of your practice but I found some research from The Sabbatical Project, DJ DiDonna, one of my colleagues here at HBS has done, that really emphasizes the value of taking a meaningful sabbatical every, call it, ten years or so. And by meaningful, they mean really in the realm of, like, three to six months off, taking a significant intentional break where you have a moment to step back, reflect, and really consider, “What do I want to do for the next chapter?”

And sometimes people come back feeling refreshed and renewed energy to keep doing what they were doing. And sometimes people come back, and say, “Okay, I actually needed that space to realize I want to go off in a different direction or I want to make a major life choice.” But I thought there was an interesting reflection of sort of six months every ten years. Like, that doesn’t seem unreasonable to have, call it three or four sabbaticals over the course of your career. That’s not that much time off.

And, yet, without the intentionality behind it, ten years pops up, and you’re like, “Oh, I can’t take six months off. That feels impossible.” So, it was a nice reminder that with a little bit of planning and strategy, these breaks are absolutely doable.

Pete Mockaitis

Okay. And so then, that’s on the sabbatical side of things. I’m curious in terms of a workweek side of things. I’ve seen some studies that suggest a certain number of hours. After that, you’re actually negatively productive. What have you found there?

Christina Wallace

Yes. So, what’s interesting about a portfolio approach is that there’s some research that shows being able to toggle between different activities, different types of working, different types of thinking and interacting, like, collectively helps actually recharge, renew the way that you are working, the energy that you bring to the table.

And so, it’s not sort of just additive. It’s not saying, obviously, there’s research that says 10, 12, 14 hours, at a certain point, there’s diminishing returns if you’re doing the same thing hour after hour. But if you are complementing, say, a day job with a moonlighting gig, a side hustle, or a serious hobby, or something you really love that works a completely different part of you and that offers you a different way of thinking, and of creating, and of interacting, that doesn’t feel like you just pulled a 12- or a 14-hour day. It can actually help you feel rejuvenated.

So, I don’t want you to work 20 hours a day between your side hustle and your day job. There is a breaking point but I think this notion of your total load across your portfolio is a lot more flexible than you might think, depending on what’s in your portfolio.

Pete Mockaitis

And when you talk about a different type of work, sometimes it’s like how we define different is really kind of fluid. Because, in some ways, it’s like, well, I’ve got two companies. One is in the world of training and people development, and the other is in the world of outsourcing and media production. And so, in some ways, it’s saying, because we’re dealing with words and thinking about words and making words good.

Christina Wallace

Sure. And you’re still writing emails and trying to make the numbers balanced, and maybe making a slide or two. Like, I can see how that could feel like the very same work but managing a different project. When I think about maybe a different ways of working, I think about some of the folks in my book where one person, by day, is a teacher, and then her moonlighting project is writing novels for middle grade readers.

And so, by day, she was dealing with 4th graders, and their sticky hands, and how to teach them math, and how to teach them emotional maturity, and all of these things. And then, by night, she’s inventing these stories and sort of just going deep into this continuous creativity in these worlds that she’s building. That’s a very different way. Like, one allows her to recharge after she’s been giving and giving and giving all day long to her students.

So, you’re absolutely right, that really can come down to, like, “What is that mix? And do they complement each other? Or, are you just doing the same thing but in a different context?”

Pete Mockaitis

And when it comes to recharging-ness, is there a means by which you recommend people reflect, or assess, or gauge that?

Christina Wallace

So, one of the tactics that I recommend for putting together your portfolio is an assessment of two things. One is what do you need to be your best self? And everyone’s needs are going to be a little different. Your needs are going to be a little different depending on the chapter or season of life you’re in but you will likely have some combination of financial needs, growth needs, community needs. There could be other elements of security that you have needs, that need to be met.

And then, in addition to your needs, you’re going to have a set of wants, or, as I like to call them, your wishes. What are the big things that you care about doing, seeing, experiencing, leaving behind by the end of your life? We’re talking this could be minor, “I want to run a marathon.” These could be major, “I want to, I don’t know, walk on the moon,” so whatever. Putting together this kind of list of wishes for your life.

And as you’re assembling your portfolio, you want to be thoughtful of, like, “Are the different things that I do over the course of my day, or my week, or my month, collectively, are my needs being met?” We got to start there, “Are my needs being met?” If you’re doing two or three or four things that all maybe make you money, but they’re all solo projects, you have no colleagues, you’re not being given this community or this opportunity to just have conversations with other humans, you’re over-indexing on one need and your under-indexing on another.

And so, as you think about recharging and rebalancing, it’s, like, “Am I getting my needs met across my day, my week? And am I having a good balance across these things?” The wishes piece is relevant, too, “Am I doing all of this work and all of it only goes toward one or two or a handful of things that I care about? Or, do I have a nice breadth across what I’m doing that maybe this thing gets me closer to this professional goal, and that work gets me closer to this crazy artistic goal that maybe I even felt weird about writing down because it seems so out of this world but I kind of really do want to do before I die?”

Pete Mockaitis

All right. And I imagine it’s a common experience for people to not even be aware that they have a need of a particular flavor or stripe. Any suggestions on how to surface those?

Christina Wallace

I think part of this is the reflection or the delving into stories, into your past experiences, and having that opportunity to say, like, “When have I been my best self? And when have I haven’t? Like, what are those moments where I found myself crying at work or doing less than I thought I could or should be able to?” I’ll give you an example, one of my needs is an office with a door that closes.

I do not do well in open office plans. And I have so many examples of working in startups and other organizations where I loved the work, I was a good fit for my role, I had great relationships, everything felt like it should be clicking, but I was in an open office plan where I couldn’t focus. I have high sensitivity to sounds. I couldn’t focus. I was always being interrupted. I couldn’t get into a flow, ever. And that friction wore at me every day to the point where I couldn’t do what I was there to do.

So, I made that on my checklist, of like, “When I’m at my best is when I’m able to shut the door and be able to focus.” And so, in some ways, if you’re just starting out, you might not have a good sense of your needs yet, and that’s okay. But if you’ve been at this a while, or if you have that opportunity to look back and reflect, whether it’s in school or in your jobs, where are you at your best? And where did you find sort of constant friction that you’re like, “Ugh, it doesn’t have to be this way”? That’s a great place to start to surface your needs.

Pete Mockaitis

Well, Christina, now I’m thinking about the notion of friction and some philosophies saying, “Well, hey, if it doesn’t kill you, it makes you stronger. And if you can endure that, you’re going to grow and get tougher. And we’ve got it so easy in the 21st century with all of our luxuries and conveniences and comforts, and maybe we need a little friction to toughen us up.” What do you think about this perspective, Christina?

Christina Wallace

So, I hear you, a little bit of friction, not necessarily a bad thing but here’s maybe my counterpoint to that. Many of us, I might argue all of us, are what I would call weirdly shaped puzzle pieces. We all have a different set of skills, and communication styles, and interests, and personality quirks, and all of these things that we bring to the table when we show up over the course of our lives. And there are rooms that have a space that is shaped like your puzzle piece, and then there are rooms that don’t.

And if you try to shove your strangely shaped puzzle piece into what is a nice, square, neat opening, maybe it’s the last piece we’re waiting to put in this puzzle, and you don’t fit, if you try to shove yourself in there, you’re going to have to carve off a meaningful amount of yourself in order to even approximate what they’re looking for.

And I think there are lots of folks who feel this on a daily basis, whether it’s code switching, or whether it’s just the adjustments they make to who they are in order to feel acceptable on a team, at a company. And you realize that, on any given day, it’s not that big of a deal, but every day for years on end, you’re literally using some percentage of your energy, your mental capacity just to show up and be able to do your job, which leaves so much less to do the job itself.

And I think one of the biggest learnings I had through my 20s was that I would rather find the rooms that wanted what I had to offer than try to squeeze myself into a box that didn’t fit me, or into a hole in the puzzle that didn’t fit me. And part of that work was really uncovering what the shape of my puzzle piece was, what do I show with, what do I have to offer, and why is that actually awesome. And so, the people who do want me really do want me.

Pete Mockaitis
That’s good. And I’m thinking right now just about an experience I had recently. So, nowadays, with three young kiddos, I find I’m spending most of my mornings hanging out with them, watching them, taking care of things.

Christina Wallace

How old are they?

Pete Mockaitis

They are five, four, and six months.

Christina Wallace

I’ve got a three and a one-year-old.

Pete Mockaitis

Yeah. And then some things happen in terms of travel where I have the opportunity to just wake up and start doing some work at 7:00 a.m., and it felt absolutely amazing. It’s like, “Wow, I didn’t even know.” I thought, “Oh, I guess I used to do this a lot. I don’t think I even remembered that that was a thing I did that worked really well for me, and I have been not doing that, and I miss it.”

And so, in a way that’s kind of tricky, it’s like, “Well, what’s to be done?” There’s probably some clever things to happen there but I guess, Christina, where you’re nudging me here is one response to that internally is, “Oh, hey, man, that’s just the stage of life we’re in, you know. We got to take care of the kids in the morning. That’s where it’s at.”

But I’m thinking, with your puzzle piece analogy, perhaps you might advocate it’s worth putting some serious thought and effort into thinking, “Is there an arrangement by which this creative morning, productive, energized groove can be deployed in that direction because it’s worthwhile to do so?”

Christina Wallace
Yeah, I think your example is perfect on two dimensions. One is you get to see sort of the difference between what is it like to have that friction versus just to hit your flow. And I think, from like a metaphorically standpoint, that’s exactly the difference between being in a room that wants you and being in a room that doesn’t.

Or, a version of you, if you would, like, soften these things and change that thing, and don’t use too many exclamation points in your emails. But in the same way, I think that’s a perfect example of, you are at a stage of life where your mornings, for the most part, look a certain way. And so, the question is, “Is there an opportunity to either create a version of this that gives you that creative morning, maybe some sort of an arrangement with your partner, or figuring out how you set up your morning differently?”

And if you were working at a company or somewhere else where you had a manager or a boss, there might be a situation where you say, like, “Hey, can I adjust my hours? Can I think about maybe working from home in the mornings so I can get the kids out, and then I can have a couple of hours before I have to sit in traffic, or a couple of days from home?” Like, there’s a way to be thoughtful about, “How can I construct the context of how I do my work to maybe lower some of that friction and give me that opportunity to hit flow better?”

So, I am now a professor. For this stage of my life with young children, this is what fit me better than running a startup. And, as part of what I need, I have the same morning experience, getting my kids out the door, off to daycare, all these things. I can’t teach before 9:30, like it just doesn’t work, and I’m in the position to say that, and to proactively design my day to fit the needs that I have for this stage.

Pete Mockaitis

Okay. Thank you. All right. Well, we just jumped into a lot of specific things because you kept fascinating me, Christina. And now, maybe I’ll zoom out a little bit. So, this book The Portfolio Life seems like we’ve got some taste for what it’s about. But could you articulate the core big idea or thesis here for us?

Christina Wallace

Sure. So, this idea, everyone is likely familiar with a portfolio from a financial standpoint, you build your financial portfolio with a mix allocation across stocks, bonds, real estate, whatever these assets are that fits the stage of life you’re in, that matches the risks and the returns that you need. And then, as your life changes, you rebalance that portfolio to rematch what you need at that stage. And this is taking that exact approach but applying it to not just your career but your life. I think career is a huge part of many of our lives but it is in the context of your life.

And so, what does that look like? It means that you are assembling work, hobbies, relationships, family time, community time, rest, you’re designing an allocation of your time across these different pieces in a way that meets your needs and moves you forward toward your goals. And what that can look like is several sources of income. It can look like a meaningful sort of hobby or growth opportunity, a project, something you want to learn more about, that you’re going to dive into, that then sets you up for your next professional zigzag.

It could mean keeping your hands in a lot of different buckets, a lot of different communities and networks, you say, “Well, I came from this world, I’m now in this world, I care a lot about that world, and I’m going to stay connected to all of them.” And the reason I advocate for this approach, one, it actually matches much better the full sort of three-dimensional version of who you are as a person. Very few people, from the day they’re born to the day they die, say, “You know, I really am, and I only am, a marketing manager in a pharmaceutical company. Like, that’s who I am. That’s it.” Like, we all have these different aspects.

And so, it’s a way to reflect on and mimic this three-dimensional version of you rather than having your identity be formed by your job. But, secondly, it sets you up with diversification and flexibility to better weather this constant state of disruption that we are now in. This world, whether it is bank collapses, or ecological disasters, or technological advancements, like AI that are going to massively change the face of white-collar work in the next five years. Whatever these things are, they’re coming at us, lifechanging disruptions every three, five, seven years. This is a pace of change the previous generations never had to deal with.

And so, thinking about your career and your life through a portfolio that helps you diversify and build some flexibility against that disruption is truly the only way you’re going to navigate this without having the rug pulled out from under you, like many folks have had in the last few months.

Pete Mockaitis

So, can you share with us perhaps a story that brings that to bear? Like, “Ooh, here’s someone who did not have a portfolio, and, uh-oh, look how that went down,” versus someone who did, and, “Oh, what a softer landing and what it provided for them.”

Christina Wallace

Sure. I have a great example of this. Heading into the pandemic, I come from an artistic background. I went to a boarding school for the arts, I trained as a classical musician, and I majored in theater among other things, and so I know a lot of folks in the arts. And I used a lot of case studies in the book of folks that have a creative pursuit as part of their portfolio.

Going into the pandemic, I have a lot of friends who were actors, directors, designers on Broadway who went from being gainfully employed at the top of their industry to having, literally, no income for two years while live performances were shut down. And many of them had sort of a backup job as a waiter or a bartender. That’s how a lot of actors make their work between gigs but a lot of those jobs got shut down, too. So, there were a huge number of artists in New York who just, literally, had no income for up to two years, minus whatever unemployment checks they were able to collect. And it was devastating. Many of them are still digging out from under that.

But I have one friend, Carla Stickler, who, in addition to being an actress, she was the understudy for Elphaba in Wicked for many, many years, a fantastic Broadway actress, in addition to that, she started learning to code. Many years ago, she took a bootcamp through the Flatiron School. She wasn’t really sure what she wanted to do with it but it interested her, and she decided to learn more.

And so, between gigs, backstage, when she wasn’t in a scene, she was working on code, building projects, writing apps. And when the pandemic came, she’s like, “Well, I didn’t think I was ready to leave Broadway, but I think Broadway is ready to leave me, so it’s time to pivot.” And she took her coding resume, and went out and got a job as an engineer at a startup, and was able to seamlessly move into the world of tech startups, and has a thriving career now as an engineer in Chicago, and was able to navigate that unexpected disruption so much better than her peers.

And what I think is fascinating about Carla, I’m sort of giving away the ending here, but it’s not like she walked away from performing altogether. She kept teaching a little bit. She had a private voice studio. She stayed in touch with folks. And when Broadway came back, this is right around the time that, like, the Omicron surged, it became problematic, they reopened, they started performing again, and then there was this big variant that took out, it was devastating.

It took out a lot of performers really quickly, and Broadway started going through their list of understudies, and backup understudies, and swings, and backup, backup swings. And they got to the point where they needed an Elphaba, they had no one else to perform. They, literally, called Carla in Chicago, she got on a plane to New York, had one rehearsal, and went on stage, painted green, flying 40 feet over the stage, singing, literally, the hardest role on Broadway. And then she got off stage and, two days later, went back to her coding job in Chicago.

So, I think that is a great example of how you can have a mix of skills and interests and networks that maybe you’re not monetizing just yet but can position you to have optionality and flexibility when the time comes.

Pete Mockaitis

Okay. Cool. And so, as we think about this design process, you mentioned doing reflection associated with seeing when have you been at your best and when have you been at your worst. Are there any other ways to help surface that which is going to help keep us feeling alive and flourishing as well as surfacing cool opportunities to get after those things?

Christina Wallace

So, one of my favorite tools, I developed this short list of questions after my first startup failed. I had built this company, we had raised the money, we thought it was going to be amazing, spoiler, it was not. And I had this moment of complete and total sort of paralyzation. I was like, “I don’t know who I am. I don’t know what I have to offer. I don’t know why anyone would want to hire me,” and tried to be reflective, tried to journal and figure out what I brought to the table, and I was coming up with a blank piece of paper.

And so, I went out and had coffee, a lot of coffee, with basically everyone in my network. I did, like, 70 coffee chats in 30 days. That was overkill. You don’t have to do that many. But I went out and asked the folks who had known me the longest and some who’ve actually only known me a few months. I asked them three questions.

Number one, “When have you seen me happiest?” Number two, “What do you come to me for? Like, what is that moment where you go, ‘Oh, I should see what Christina thinks about this.’?” And then, number three, “Where do I stand out against my peers?” Because one of the things that I recognize was there might be, like, a superpower that I bring that is easy for me and so I don’t even realize how valuable it is elsewhere.

And having those same three questions kind of across all these conversations helped pull out some themes that really gave me an insight into where I should go next. And then, once I had something more specific of, like, “I’m looking for this type of a role, in this type of an industry, with this type of a job title or an opportunity,” then my network could surface those opportunities because I was being really specific.

I wasn’t saying, like, “Hey, do you know anyone who’s hiring?” I was like, “Do you know anyone who’s hiring a general manager role for a company, not based in New York, that wants to expand to New York, and who’s at a seed or series A stage of financing in the startup world?” Like, super specific. And I landed that job in a couple of days.

So, part of this is, like, you can do some self-reflection, and there are great exercises in the book to do that but you can also go and ask the people who know you what they see when they look at you. And you might be surprised that some parts of you that you don’t even realize are that exciting or valuable really stand out to other people.

Pete Mockaitis

And could you share with us a couple things you heard when you had these 70 conversations that surprised you, like, “Huh, how about that?”

Christina Wallace

So, one of the interesting things when I asked them when they had seen me happiest, the consensus was when I was in charge of my own calendar, meaning I’m not afraid of working hard. I work hard. I work a lot. But I want to do it on my own terms. And for a while, I had been at a consulting firm for one of these big national consulting, international consulting firms. And in client services, you jump when the client says jump, and I didn’t have control over my calendar, and I wasn’t able to slot in the things I cared about or show up for the people that I wanted to show up for. And it really made me miserable.

So, I came out of that realizing, like, “Okay, me and client services, like not a good fit. What do they come to me for?” They come to me to help find the story. So, whether it’s their resume, or it’s a product they want to launch, or it’s just connecting the dots of, like, “I did this thing and that thing and the other thing,” and I’m like, “I don’t see how they connect but I’m sure they do.” I can give them the language. I can help them find the story and frame it in such a way. It’s sort of a communication skill.

And then, “Where do I stand out against my peers?” I thrive in moments of uncertainty. I’m really good at the zero to two stage of company-building, or a project generation, or launching a play, whatever that thing is. Going from an idea to a thing, and getting other people excited by it, onboard with it, and all driving in the same direction, is where I excel.

I’m less great at the 10- to 100-stage, where you’re optimizing something that already exists. And so, I thought that was really helpful to be, like, “You know what, I should stay in early-stage startups or in creative projects, like producing theater, where going from nothing to something is what’s on the table.

Pete Mockaitis

Cool. All right. That’s very clear. And I could see how, in your world, it’s just like, well, yes, it’s kind of, “Isn’t everybody good with that?” how strings can be hidden in that kind of a way. Okay. Well, then can you share, so that’s sort of the insight, personal, wisdom gathering there. And then what are your top tips in terms of surfacing cool opportunities and things to put into your portfolio?

Christina Wallace

A lot of this comes down to your network. There’s some great research I referenced in the book that a lot of the opportunities don’t come from the people you know but the people they know, second-generation networks. And part of helping that one level-removed network surface things that might be interesting requires you to be really specific on what you’re looking for.

And so, that is sort of a two-pronged approach. One part is having the language to talk about who you are, what you’re looking for, and how someone might be able to help you. That was what I needed after I did all these coffee chats, coming up with the specific asks. And then the second thing was keeping in touch with those networks so they know that you’re looking for help, that you want something to surface up.

And this can be a challenge if you sit in multiple worlds, as I do, I have built a career at the intersection of business, technology, and the arts. Those are somewhat overlapping but, in many ways, distinct communities. To stay connected to them takes effort, it takes relationship-building over time not just sort of networking where I show up with a business card and throw it in everyone’s hands. But doing that allows me to stay top of mind, and having a very clear ask allows them to surface things that might be really interesting.

Because a lot of what people love, can get excited about, is really these opportunistic things rather than the, “What’s your five-year plan?” The five-year plan thing hardly worked for our parents. I don’t think it can work for any of us because there are so much that is changing and there are so much that’s unknown. So, having much more of an emergent strategy rather than a deliberate strategy is what’s going to be effective here. And to do that, you have to stay connected.

Pete Mockaitis

Okay. Well, Christina, tell me, anything else you want to make sure to mention before we shift gears and  hear about some of your favorite things?

Christina Wallace

I think that’s it.

Pete Mockaitis

Okay. Could you tell us a favorite quote, something you find inspiring?

Christina Wallace

Madeleine Albright, “There is a special place in hell for women who don’t help other women.”

Pete Mockaitis

All right. And a favorite study or experiment or bit of research?

Christina Wallace

Clay Christensen and his team, when they were writing The Innovator’s DNA, interviewed and studied hundreds of the most creative innovative people, and they identified these five traits that make up the DNA, that make up kind of how these people worked. And at the core of these five traits, the backbone that the other four sort of rotate around, like the double helix of DNA, is the power of associating.

That’s the ability to connect seemingly unconnected ideas, or networks, or industries. That is what made people the most innovative. So, it doesn’t require you to have a net new idea, a cutting-edge technology. It often can come from just being connected and translating something you’ve seen in one world into another.

Pete Mockaitis

All right. And a favorite book?

Christina Wallace

Oh, man, I think it’s probably an upcoming book. I can still call it a favorite because I got to read an advanced copy. It’s called The Anxious Achiever by Morra Aarons-Mele.

Pete Mockaitis

Oh, Morra. She’s on the show.

Christina Wallace

Yeah, it is just I feel like it was written for me and, like, all of my friends.

Pete Mockaitis

All right. And a favorite tool?

Christina Wallace

Trello. I live and die by Trello. I’ve probably been using this Trello board for, like, 12 years.

Pete Mockaitis

Okay. And a favorite habit?

Christina Wallace

Putting my phone away an hour before I go to bed.

Pete Mockaitis

Okay. And a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Christina Wallace

Honestly, it comes from one of the pieces of my book, “There’s no such thing as a left-brained or a right-brained person.” This is fake science that was misinterpreted from a real study back in the 1960s. And so, this notion that we are one or the other, logical or creative, it’s not true. You are both.

Pete Mockaitis

Okay. And if folks want to learn more or get in touch, where would you point them?

Christina Wallace

PortfolioLife.com or you can follow me on LinkedIn or Instagram.

Pete Mockaitis

And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Christina Wallace

Honestly, I would go and talk to your boss, talk to your manager about the thing that you want to try, or learn more about, or explore this year that has nothing to do with your current job description, and see if there’s a way to get a stretch assignment, or a rotation, or a zigzag promotion that allows you to sort of expand that portfolio even in the context of your day job.

Pete Mockaitis

All right. Christina, this has been a treat. I wish you much luck and fun in your portfolio.

Christina Wallace

Thank you so much.

853: The Four Workarounds that Help Solve Nearly any Problem with Paulo Savaget

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Paulo Savaget says: "The idea of working around requires adaptation, flexibility, and it is imperfection learning as well."

Paulo Savaget reveals unconventional tactics to solve just about any problem.

You’ll Learn:

  1. The four workarounds–and how to use them.
  2. How to maximize incentives to start change.
  3. Why you shouldn’t let limited resources stop you.

About Paulo

Paulo Savaget is associate professor at Oxford University’s Engineering Sciences Department and the Saïd Business School. He holds a PhD from the University of Cambridge as a Gates Scholar and has a background working as a lecturer, consultant, entrepreneur, and researcher finding innovative solutions for a more inclusive world. As a consultant, he worked on projects for large companies, non-profits, government agencies in Latin America, and the OECD. He currently resides in Oxford.

Resources Mentioned

Paulo Savaget Interview Transcript

Pete Mockaitis
Paulo, welcome to How to be Awesome at Your Job.

Paulo Savaget
Thank you very much for inviting me, Pete. It’s a pleasure to be here with you.

Pete Mockaitis
Oh, yes. Well, I’m excited to be chatting about your wisdom. And I’d love to hear, you’ve seen a lot of creative solutions to a lot of interesting problems. Could you point to any particularly intriguing and creative solutions that have really stuck with you over time?

Paulo Savaget
I think I have to start with an example before defining the concept that I introduced in this book of workarounds. I work with these organizations in Zambia that address lack of access to diarrhea treatment. It’s an organization composed only by two staffs, so very small organization but feisty and creative in the ways they address the problem.

If you think of why medicines and many, including lifesaving medicines, that are cheap over the counter, that even populations living in extreme poverty could possibly afford, and if you try to understand the bottlenecks preventing these medicines from being found, you’re going to identify things like very poor infrastructure, or logistics, or governance issues, things that are very difficult to tackle.

And many organizations worldwide have been trying to address these bottlenecks but they might be very costly, there are many failures that arise throughout the process, failures that you may not be able to conceive from the outset.

So, what did this organization do? They realized that you don’t find these lifesaving medicines in remote regions, but you find things like Coca-Cola everywhere, even in the remotest places on earth, you find Coca-Cola and other fast moving consumer goods, like sugar, coffee, cooking oil. So, they started, literally, taking a free ride with Coca-Cola bottles to make medicines available in remote regions.

That’s what I call a workaround. It’s this idea that you don’t have to necessarily tackle an obstacle to get things done. There are many creative ways of addressing problems. And, in this case, as you can see, Pete, they bridge across silos, they addressed a problem in healthcare by piggybacking on the success of fast moving consumer goods.

Pete Mockaitis
And so, when we talk about a free ride in the Coca-Cola bottles, the medicines are literally placed inside the bottles of Coke?

Paulo Savaget
In the beginning, they started fitting medicines between bottles in a Coca-Cola crate. When I went to Zambia, I saw how the distribution of Coca-Cola happens, and it’s very decentralized. So, Coca-Cola doesn’t necessarily know where the bottles travel to. Let’s say that Coca-Cola produces Coca-Cola, and then there’s a local bottler that is outsourced, then many wholesalers, retailers, supermarkets, and people transporting Coca-Cola ranging from vans of hospitals, so even bicycles when they’re reaching the last mile.

I’ve seen, for example, someone riding a bike with a crate of Coca-Cola and, like, a goat strapped around the bike. So, it’s a very decentralized value chain that Coca-Cola doesn’t even know where the bottles end up going to sometimes. And it’s fascinating how robust and resilient the value chain is because these glass bottles, they return. They go and they return to the origin.

So, the idea that was initially fitting medicines between the bottles in Coca-Cola crates, so the medicine can take a free ride. And as they started this intervention, they realized that they could build and piggyback on the entire distribution chain that makes fast moving consumer goods so successful. It’s not simply fitting medicines between bottles to take a free ride, you can actually use the same actors that distribute and sell Coca-Cola to do that for diarrhea treatments, which is over the counter.

There’s no prescription and it doesn’t require refrigeration. People who live in even extreme poverty could afford this medicine. So, that’s how they evolve the intervention. And the uptake of the medicine, in a very short period of time, we’re talking about six, seven years, increased the intervention districts from less than 1% to more than 50%, saving thousands of lives.

Pete Mockaitis
Beautiful. Okay. So, there’s one right there, the piggyback, and so there, it’s quite literally distribution of something on top of something else. That’s really cool and beautiful to see the impact when that’s implemented.

Paulo Savaget
Pete, it doesn’t necessarily have to be distribution. You might piggyback, for example, in a marketing budget from another organization. For example, let me give an example that is not distribution-related. Airbnb, when it was very small, it started with this value proposition of matching people who had lodging to offer with people who needed lodging.

At that time, most people who didn’t want to stay at hotels and wanted these sorts of arrangements, would go to Craigslist, but Craigslist didn’t have a very good user experience because it had, literally, everything bad. It was sort of the yellow pages on the internet. So, when Airbnb started, they had a better platform with better user experience and offered a more customized service, including professional photography of the houses that would be listed.

The problem was that people didn’t know about Airbnb. So, what did they do, which was genius, this workaround that they pursued? They started piggybacking on their rival, on Craigslist, to increase the visibility for their listings. And how did they do that? Let’s say that I’m Airbnb and you are someone who want to list your house on Airbnb, and you are a first mover, you identified Airbnb pretty early and you post your listing to your own Airbnb. And then I would send you a message saying, “Hey, Pete, you listed your house here with us. And if we cross-post your listing on Craigslist, it’s going to increase your visibility because a lot of people use Craigslist, and it’s free, and we’re going to do that for you.”

And, of course, you would say, “Yes, go ahead,” because you have nothing to lose, not going to take any of your time or money, and it would increase your chances of getting your house rented. So, they did that, they cross-posted on Craigslist. And let’s say that someone else who’s going on Craigslist who did not know about the existence of Airbnb, and then they tried to find accommodation, then they see your listing that was much better, it looked better, it had professional photographs, once they click on it, they are redirected to Airbnb’s website.

So, what would happen to these people? They started going directly to Airbnb the next time they were searching for lodging. And that happened to a lot of people and it had an exponential impact as well because of word of mouth, they started talking about Airbnb. That was a way of scaling and increasing massively the user base of Airbnb without having to draw up diamond ads. They simply piggybacked on their rival. And when Craigslist realized that Airbnb was trying to poach their users, it was already late. Many users were already using Airbnb, and Airbnb took off.

Pete Mockaitis
Okay. Cool. So, we got a piggyback there in the marketing domain, so beautiful. All right. Well, so we’ve got a couple fun examples of piggybacking, which is one of the four workarounds. Can we zoom out a bit and tell me what’s sort of the big idea or main thesis behind the book The Four Workarounds?

Paulo Savaget
The main idea is that we often find ourselves in complex situations, problems that you may not necessarily be able to solve, or that make you feel paralyzed, and workarounds can help you with that. They allow you to get things done in a very effective way but also in a resourceful way, getting quick results, and sometimes allowing you to make outsized impact as well.

So, workarounds are very accessible imperfection-loving methods that allow you to get things done in very different contexts. And I try to show that based on the knowledge and this research that I’ve done starting with computer hackers to see how they hack systems to make change so resourcefully, and sometimes with meager resources. They make these huge impacts in computer systems. And then with very scrappy organizations worldwide that were being hacky as they approached their own problems.

Pete Mockaitis
Yeah, that makes sense as I imagine being in a computer situation, like, “Huh, how do we get this thing to go everywhere fast? Well, piggyback off something that’s already going everywhere fast. Okay, there’s a resourceful thing we just did there without a lot of developer time, without a lot of money. We made that happen.”

So, we talked about the piggyback. I understand there’s three other categories of workarounds in the book: the loophole, the roundabout, and the next best. Could you define and then give an example of each of these? For example, with the loophole, I was intrigued by the Brazilian ventilator case study. Can you lay it on us?

Paulo Savaget
Sure. The loophole consists of these approaches that reinterpret rules and that leverage ambiguity, and sometimes tap into different systems of rules that are not necessarily the most obvious but are applicable to your circumstance as well. In this case that came from Brazil was from a governor of the poorest state in Brazil, called Flavio Dino.

At the time, well, he’s a former judge, and he had a very good understanding of what the rules allow but also what they don’t, and he was an enemy of the then president Jair Bolsonaro, and he saw himself, as many other politicians at the time, struggling to get ventilators for the hospitals in the time that COVID hit in the very beginning. And it’s a state that is particularly challenged to offer healthcare because it’s one of the poorest ones.

So, he got some funds from local partners, many partners that were in the private sector, to buy ventilators but the problem was that every time they tried to purchase these ventilators something happened. So, once, for example, they tried to purchase ventilators, and because the ventilators were coming from China, and they had to stop somewhere to refuel because there’s no direct flight from China to Brazil, they first went to the United States, and because there was a shortage of ventilators, the ventilators were confiscated.

Then the second time they did that in Germany, and the same thing happened. The ventilators were confiscated in Germany. Then they thought, “We have to work around this,” and they worked around a series of obstacles to get these ventilators into his state, and they had to stack workaround after workaround.

So, the first one was that, because of the accountability and the bureaucracy from the state, it would take a lot of time to be able to procure directly these ventilators from the manufacturer in China. So, instead of getting the funds from the companies and purchasing through the government, the companies themselves were purchasing the ventilators and then donating to the state. So, that was a first way of speeding things up.

Then, because one of them was a supermarket, and the other one was a mining company, and both had operations in China and many suppliers in China, they had local connections, and these local connections went to these manufacturers, procured, and also waited until they actually got the ventilators.

Then they took a flight that wasn’t a commercial flight, as in the previous times that they failed. So, they got a plane to do this flight, and instead of going through more conventional routes, they stopped in Ethiopia to refuel because the chances of getting the ventilators confiscated in Ethiopia, or even monitored by local authorities, was not as high.

After refueling, they had to go to São Paulo. They couldn’t go directly to that state, so when they went there, the challenge was that all ventilators, at the time, were being controlled by the federal government, and redistributed by the federal government to the states. But these were being procured by a single state, the state of Maranhão. So, what did they do?

They went to São Paulo at the time in which they already had a second flight arranged in a way that they wouldn’t have to go through customs in São Paulo. They could do that in Maranhão because there was also custom services at the airport in Maranhão. But when they landed in Maranhão and everything was planned, it was a time that people who worked at customs were no longer working because it was after their work hours.

So, when it landed in Maranhão, the team of the governor took the ventilators to the hospital and signed the documents saying, “We’re going to come back here later to do the customs procedures, the necessary customs procedures that are our responsibility from the federal government.” So, they took the ventilators to the hospitals, they started being used immediately, and next day, they went there to file the paperwork for the federal government to do the customs procedure.

When the federal government realized, they were not happy because these ventilators were supposed to be taken by the federal government and redistributed, but they couldn’t go to the hospitals and take these ventilators that were already being used and already saving lives of people. They would never be able to do that. And when they tried to bring this case to court, they didn’t really have a strong case because the process was technically right, and it was a state of emergency as well, so they didn’t necessarily violate any rule.

They did the technical administrative procedure to get these ventilators through and to the hospitals in Maranhão but they found these ingenious ways of circumventing all these obstacles in the way.

Pete Mockaitis
Okay. Thank you. Well, keep them coming. Let’s hear about the roundabout.

Paulo Savaget
So, the first one, the piggyback, was about leveraging these different relationships, cross silos, finding unconventional pairings, like addressing lack of access in medicines with Coca-Cola’s value chain. And the second one, as I said, it’s about rules, reinterpreting or leveraging ambiguity, different sets of rules. The third one is about self-reinforcing behaviors.

Self-reinforcing behaviors, when I teach systems change here at Oxford, we describe them as positive feedback loops. It’s another terminology for that. That means that there are some behaviors that spiral out of control, and that normally they become…they’re seen as if they were inevitable. So, let me give a few examples, a very trivial one.

When I was a child and I have an older brother, I would fight against my brother very often, and I would flick him, he would slap me, I would punch him, and then, suddenly, like he was trying to choke me, and we were trying to kill each other. So, things spiral out of control. The same with a snowball, for example, that’s what we call self-reinforcing behavior.

And the workaround that I call roundabout offers the possibility of disturbing or disrupting a self-reinforcing behavior. A very critical example that I like to share is one that I noticed when I was in India. I was in Delhi, and I realized that some walls were drenched in urine because public urination is a very normalized behavior, and it’s a very gendered issue because women do not necessarily urinate in public spaces but men do.

And every time you talk to someone, and say, like, “Why is this issue still such a big problem here?” people would say, “Ah, it’s inevitable. It’s culture. It has existed for so long.” So, it’s this kind of self-reinforcing behavior that is very difficult to change, to tackle. Even the efforts, for example, to provide public toilet facilities have not necessarily generated the results that the policymakers expected.

So, this roundabout workaround that is so small but so genius was that some wall owners, who had their walls drenched in urine, started putting tiles of Hindu gods on the walls.

Pete Mockaitis
Tiles of what?

Paulo Savaget
Hindu gods, like Shiva.

Pete Mockaitis
Oh, Hindu gods. Okay.

Paulo Savaget
Yeah, because a man, regardless of their religion, in a country where the majority of the population is Hindu, they would not dare to urinate on a god. So, by putting these tiles of Hindu gods, they disturbed these self-reinforcing behaviors, and the walls that were once drenched in urine became cleaner, and cleaner, and cleaner, and they diverted the stream of urine to other places, not to their walls.

Pete Mockaitis
Well, Paulo, this is fresh. We haven’t had a good urine example across 840 plus episodes, so I dig this. When I was reading through your book a bit, I don’t know if this example fits neatly into this categorization, but it kind of reminded me, like the reinforcing, the roundabout, when we invert it, we’d get a different result.

I remember one time I did some speeding. Naughty Pete. Drive safely, everybody. But I did some speeding, I was young and foolish, and I didn’t know that the speed limit changed quickly from a state route to, like, we’re inside a village. So, anyway, I got a ticket for big speeding, and they said, “Hey, if you go to this driver safety class, then we can reduce the fine and prevent it from being on your record and causing problems and insurance, whatever.” I was like, “Okay, yeah, let’s do that.”

And I thought I was so brilliant; this state police officer was teaching this class on safe driving that nobody wanted to be at. All of us just wanted to just, like, tuned out but that doesn’t make for a great educational environment in which you can really learn and retain things. So, he did what I think – Paulo, you tell me, this might be a roundabout. He ingeniously said, “Okay, every time you answer a question, or you contribute, I want to make a tally mark on this chalkboard, and that represents one minute that you get to leave earlier.”

So, the class was maybe four hours, I don’t know. And so then, suddenly the incentives were turned around, like, “Oh, well, we would like to leave sooner, and even though this is boring, we can achieve the objective of leaving sooner by participating.” And, sure enough, it made for a pretty engaging class on safe driving that none of us wanted to be at because he inverted our incentives on us.

Paulo Savaget
Exactly. That’s a great example that I hadn’t heard before, and it reminded me of an example that I didn’t include in the book but it’s kind of similar to what you said, also about speeding in Sweden, that they created this policy that they took the fines from people who were speeding, and created a lottery for people who did not speed.

So, let’s say that you didn’t get a fine that month, you would be joining the lottery, like you might make some money out of this. But, of course, we like the gamification aspect of this. We like lottery. We like the thrill. So, a lot of people stopped speeding, not because they didn’t want to pay the fine but because they wanted to be part of the lottery.

And that’s similar to what you’re saying, you change the incentive. You turn something negative into something positive. Or, the language of many economists, it would be turning the sticks into carrots, the idea of carrots and sticks.

Pete Mockaitis
All right. Thank you. Well, let’s hear about the fourth workaround here, the next best. You got a cool drone example. Could you share that?

Paulo Savaget
Of course, yeah. So, the next best is about repurposing resources or recombining them in ways that are unconventional and beyond the original design of these resources. And resources can be tangible or intangible. The drone example is from an organization called Zipline. As you know, there’s a lot of expectations about drones as technologies.

Perhaps the company Amazon will soon be delivering your products, Amazon Prime, Next Day with drones in New York, like going in San Francisco, but the reality is that it’s not viable yet. So, the many organizations that are interested in investing in drone delivery in places, where at places that are not as busy, and in a way that they can build capabilities, they can develop themselves, they can patent, and then later have this competitive advantage when a drone becomes viable in many places.

So, these organizations, I thought it was genius how they used drones to forge a hand in this game, and they used drones in Rwanda. Also, a case about the last mile, these very remote regions where healthcare is very difficult to get, and they deliver to remote regions, blood for blood transfusions, because blood is very challenging to deliver or to store in remote regions with very poor electricity and healthcare facilities but they are needed urgently, like you don’t have a lot of time, it cannot wait much if you need a blood transfusion.

So, they started shipping from a central facility in Kigali, the capital of Rwanda, blood to these many rural regions that are so hard to reach via roads or normal more conventional transportation methods. And this has been extremely successful and has scaled to other places as well. And as they did this, they created patents, they understood better how to operate drones, to make deliveries with drones, and they built all these skill and knowledge while saving lives and contributing a lot to healthcare in Rwanda.

Pete Mockaitis
Okay, beautiful, Paulo. So, we got a nice little rundown of these four workarounds. I’m curious, is there a type or category of problem or trigger that gets you thinking, since you know this stuff really well, “Ah, there’s probably one of the four workarounds I can use here.” What are some of those triggers or signals?

Paulo Savaget
They boil down to the core attributes. If there’s something that you think is paralyzing you because it’s a very normalized behavior, go with the roundabout. If there’s a rule, for example, that is constraining you, a legislation, a customary rule, something that is habit, for example, or something that is in the constitution but you think is unfair, go with the loophole.

If you have these possibilities of crossing boundaries and these lines that managers often draw, but they might be arbitrary. We don’t have to address healthcare problems only with the methods from healthcare. We can use fast moving consumer goods to deliver medicines to remote regions. That’s a good way of thinking of a piggyback, how you benefit or leverage the success of orders for your benefit as well.

And if you have resources at your disposal, and that you can repurpose or combine them in different ways beyond the original functions or the most conventional ways of using them, then go with the next best.

Pete Mockaitis
Well, thank you. All right. Well, let me just put you on the spot and throw some problems on you that I hear from listeners frequently. One, “I’m overwhelmed by too many projects, responsibilities, action items, emails, meetings.” How can we work around some of that?

Paulo Savaget
That’s great. I also face similar challenges and I try to constantly work around some of them. The idea of working around requires adaptation, flexibility, and it is imperfection learning as well. Like, you do something that is good enough. So, when you start with pursuing workarounds, it conduces to planning less and being more adaptive. It’s more pragmatic. It’s more practical. It’s less about long-term changes and behaviors.

Let me give an example of something that I’ve done that was related to sending emails that I think might resonate with some of our listeners. A long time ago, before I started studying workarounds, I was an intern and I had a boss who, very erratically, answered emails. And, of course, I was frustrated because I wanted my emails to be answered. Then I started talking to other people who worked with him, and I realized that he had a certain pattern of email answering that he normally started from the top of his emails, and he started answering emails very early in the morning because he was an early bird.

So, let’s say he woke up at, like, 5:00 a.m., and then he would answer emails for, like, two hours starting from the top. I infer that based on conversations and from the many emails I had sent him that were answered or not. So, what I started doing, I programmed my emails to be sent in the wee hours of the morning.

So, let’s say that I wrote the email at 6:00 p.m., I would program that email to be sent at, like, 3:47 a.m. because then it would go to the top of his pile of emails. And that increased a lot the rate of response for all these emails that I wanted to get answered. That was a workaround in our workplace that might…I still haven’t told that former boss what I’ve done.

Pete Mockaitis
Well, he’s not listening. And just to reinforce the learning, I guess we might call that a piggyback, in that you are piggybacking your way into the golden timeframe via simple software a bit. Or, what category would you put on that?

Paulo Savaget
I would actually consider that a next best because the next best is about resources and repurposing resources. I thought of emails and use them in different ways to communicate and identify the times that work best for my emails to be sent. We don’t normally think of the times that your email will be sent, and that’s how I repurposed, yeah, the ways I communicated. So, I would call it a next best.

Pete Mockaitis
Okay. Well, let’s hear another one. This might be tricky when it’s about interpersonal relations. Like, let’s say someone says, “My boss, or my key colleague, I got to work with is just a jerk. They’re engaged in some toxic and narcissistic behaviors, and it is just tough being around them.” Any clever workarounds that can be put to this thorny interpersonal stuff?

Paulo Savaget
Definitely. One of the chapters in my book describes how you can pursue workarounds in your organization. And I try to challenge a little bit this idea that collaboration is necessarily beneficial or better in every circumstance. Sometimes you will face people that are toxic, that you don’t want to work with, or that might be too slow or not contributing much to your projects.

So, many of the cases and the ways that I describe workarounds is not about pleasing people. It’s about getting things done, and things that will benefit you or whichever goals you have in mind. Let me give an example that I covered. It’s a roundabout workaround.

In many organizations, the bosses will not necessarily allow employees to pursue their own innovative projects because it might not be the priority for the organization, it might not align with the goals or priorities of the organization. So, what do many employees do? It’s what is called boot lagging by innovation management scholars and has resulted into some of our most beloved projects, like the aspirin, or blue LED lights, or large screens by HP.

And the idea is that instead of getting the support or endorsement from bosses, they work around these direct orders, sometimes simply ignoring rules, sometimes actually ignoring what bosses said, so they can develop the innovative projects when the idea is still very rough in the beginning of innovations. It’s what we call sometimes hopeful monstrosities. They are hopeful but they are monstrous. They might not align. You don’t really know necessarily how it’s going to turn out to look like.

And then by working around direct orders, people can invest in these ideas, going underground, and develop the projects until the moment is right to communicate to others in the company. So, you pretty much buy time while developing your solution, your product, or technology. And once that becomes more viable and more attractive, then you make it public and you go to your bosses, and that will be a much better time for presenting that idea instead of in the early stages when the idea is still very crude.

Pete Mockaitis
Okay. Thank you. Well, Paulo, tell me, anything else you really want to make sure to mention before we shift gears and hear about some of your favorite things?

Paulo Savaget
No, I think we’re good to shift.

Pete Mockaitis
All right. Let’s hear about a favorite quote, something you find inspiring.

Paulo Savaget
That’s very difficult for a nerd like myself who works with so many quotes. But one that I use a lot is from this organization called Alight in Zambia and they describe how they embrace complexity, and instead of building riverbeds if there’s water flowing, you go with the water. You try to embrace those flows and make use of what is already there instead of trying to create things that might not be viable.

Pete Mockaitis
Okay. And a favorite book?

Paulo Savaget
Wow, that’s also a very difficult for a nerd like myself. The many books that I really enjoy in business, for example, some of the most recent ones that I’ve read includes Originals by Adam Grant that is very nicely written. I really enjoy the books by Malcolm Gladwell, for example.

And there’s a book by Caroline Criado-Perez called Invisible Women that is fascinating as well, describing how gender inequality impacts data, and how this data that we pretty much collect only from men impact the products we use and the services we have available to us as well.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Paulo Savaget
Well, l would say that my favorite tool or technology is a coffee machine because I need a lot of coffee. As a Brazilian, I’m constantly caffeinated. And in order to also get things done, I need to get a lot of coffee.

Pete Mockaitis
All right. And a favorite habit, something you do to be awesome at your job?

Paulo Savaget
I’m a bit hyperactive so I need to exercise very often, and it also helps me focus. So, I try to exercise every day. I swim, cycle, play tennis, do many different kinds of sports.

Pete Mockaitis
Okay. And is there a key nugget you share, something that really seems to connect and resonate with folks when they’re talking about your stuff, they quote back to you often? Or, do you have any quotable Paulo original gems that folks, they’re Kindle book highlighting, they’re retweeting, they’re saying, “Man, when you said this, that really stuck with me.”

Paulo Savaget
One of the quotes that I have in the book that a lot of people enjoy, and I’ve heard many comments about, that was about deviants, that I said that deviants are frowned upon but I think we don’t deviate enough. And then I try to bake a case about how deviants is important as means of challenging the status quo, and how it’s different from disobedience.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Paulo Savaget
I would say reach out. I’m always very happy to talk and exchange. I really enjoy learning about workarounds that people have pursued after being exposed to my work or before as well, that they hadn’t really given much thought about. And, of course, my website and the profile that I have available on the Oxford website.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Paulo Savaget
I would say working with others can be much better and much more fruitful but sometimes we got to be adaptive and make sure that we don’t necessarily go for the people-pleasing solutions, that we can think of different ways of addressing our problems, and that workarounds might help you with that.

Pete Mockaitis
All right. Paulo, this has been a treat. I wish much fun and many good workarounds.

Paulo Savaget
Thank you very much. I hope you’re going to also face with many workarounds.

850: How to Reinvent Yourself in Life and Work with Joanne Lipman

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Joanne Lipman says: "Everybody else’s journey looks so nice and neat, and we feel like we’re the only ones who are a mess, but, frankly, we all go through that struggle."

Joanne Lipman reveals her strategies for reinventing how you live, work, and lead.

You’ll Learn:

  1. How struggle makes you better.
  2. Three tricks to make any transition easier.
  3. How to take the most efficient brain breaks.

About Joanne

Joanne Lipman is a pioneering journalist and the author of the No. 1 bestseller THAT’S WHAT SHE SAID: What Men and Women Need to Know About Working Together and NEXT! The Power of Reinvention in Life and Work. She has served as Editor-in-Chief of USA Today, USA Today Network, Conde Nast Portfolio, and The Wall Street Journal’s Weekend Journal, leading those organizations to six Pulitzer Prizes. She is also an on-air CNBC contributor and Yale University journalism lecturer.

Resources Mentioned

Joanne Lipman Interview Transcript

Pete Mockaitis
Joanne, welcome to How to be Awesome at Your Job.

Joanne Lipman
Thank you. It’s great to be here.

Pete Mockaitis
Well, I’m excited to dig into the wisdom of your book Next!: The Power of Reinvention in Life and Work but, first, I just got to know, you have had such an impressive career in the heights of senior journalism.

Pete Mockaitis
So, given your perspectives from having worked in journalism for a long time, what can you tell us about humanity, those of us here who make and choose to consume the news? What have you discovered that most of us don’t know?

Joanne Lipman
One of the things that I’ve discovered is that I really, really, really respond and appreciate the audience, the people who are listening. I think that our best insights come from when we’re talking to lots of people, when we’re out and about, when we also listen to people throughout the country. I think that one of the issues that we’ve had with trust in media is the idea that there are…we have media centers on both coasts.

We don’t have as much national media in the middle of the country, and I think it’s really important to have people represented in the newsroom from every community, from different localities, different genders experiences, socioeconomic backgrounds. And that, to me, is what builds trust in the news. And, to me, that’s the most exciting part of being in the newsroom when you’re surrounded by people who come from all different perspectives, and everybody brings something else to the party, which is, I think, helpful for all of us.

Pete Mockaitis
And then what happens when that’s not done, in terms of what’s the vibe or the impact?

Joanne Lipman
Yeah, I think there’s been some legitimate criticism that we’ve had too much sort of parachuting in. So, you’ve got your…because media is, and this is a whole other conversation, but media is under pressure, financial pressure, and there’s been a lot of cuts to journalism jobs. And, as a result, what sometimes ends up happening is there’s a story somewhere where there’s not a big news organization, and one of the big national news organizations, we call it they parachute in. Like, it’s every presidential election, there’s 50 big-time journalists who descend on Iowa and go to a diner.

Diner journalism is not great journalism. What you really want are the people who live there to be the reporters, to tell you to really understand what’s happening on the ground. And I think this is a reason why the media has – and this is all legitimate criticism – missed a lot of the rise of populism, the rise of Trump, certainly, but also just sort of through the last 20 years, the rise of the Tea Party. There’s a lot of really smart, informed people throughout the country whose voices are not heard.

And I think anything we can do to elevate those voices and have a broader perspective about…and an on-the-ground perspective of what’s happening. This is actually one of the great things when I was working with Gannett, which owns over a hundred local newspapers, and it was fantastic to be able to have when there’s an earthquake, a fire, a natural disaster, a shooting, to have local reporters who are on the ground who understood the community, and it really helps to understand the whole country. We’re a very diverse place with lots of perspectives and we need to understand ourselves better.

Pete Mockaitis
Well, now can you tell us your book Next! what’s the big idea here?

Joanne Lipman
Sure. So, Next! it’s the power of reinvention in life and work, and I’m so excited about this book because it grew out of what we are all going through right now at this moment, which is we’ve had three years, we’re at the three-year mark, which is crazy, from the start of the pandemic, and the entire world was sort of upended.

No matter what you do or who you are, your life was upended, and it really got so many people rethinking, “What are our priorities? Am I in the right job? Is this the career I want? Is this the life I want? Is this where I want to live?” So many questions, and it occurred to me very early in the pandemic that we’re all going to have to figure out what’s next.

And so, the big idea is I wanted to help people to navigate big changes, navigate change in how we live, how we work, how we lead, and really to help people to move toward finding their real purpose.

Pete Mockaitis
All right. Well, so when it comes to doing that, you’ve got a reinvention roadmap. Can you walk us through how that works?

Joanne Lipman
Sure. So, I’ll tell you a little bit about what the reporting was. When I started reporting the book, it was so interesting. I was looking for stories of people, and I did hundreds of interviews, there’s tons of research, scientific research in the book Next! And what I started with was talking with people who had already gone through these major transformations in different ways.

Some had had huge career changes, like one of my favorites. A guy named Chris Donovan who spent years, decades, as a telephone repairman but he secretly would, like, doodle pictures of shoes. And at the age of 50, left the phone company, went back to school, and now is a couture women shoe designer who was named Best of Boston, Boston Magazine, best shoe designer. It’s a beautiful story.

I found all these wonderful stories where people had these amazing transformations, but then what I did was I went back and talked to the academics, the researchers, who study these different kinds of change. And what was so fascinating was I talked to people who had gone through very different kinds of transformations, some were career, some were people who came back from, like, huge failures, some were people who had had trauma in their life, and some were actually people who had these grand aha moments that just changed their life.

So, these all seemed, on the face of it, to be very different kinds of transformation. And then I went and talked to these academics. There’s different academics who study each kind of change that I’ve just gone through, and they all walked me through sort of the steps of transformation, and they all used different words, different language, but they were all describing the same set of steps. And it was such a revelation to understand how this works.

So, they’re basically there’s four steps that pretty much everyone will go through. So, the first step, like, I will tell you the four steps, what we call them are search, struggle, stop, solution, and I will walk you through them. So, the search, almost everyone who I spoke to, no matter what kind of transformation they went through, they actually started before they even knew they started. They started moving in this direction, they started collecting information.

So, if you think about someone who changes careers, that is somebody who maybe has a hobby, or a side hustle, or even just some random interest that just grows and grows. I talked to everybody from James Patterson, the mega-selling novelist, who spent 30 years at an ad agency. He was actually at an ad agency, and he wrote books on the side, some of which got published, many of them kind of did not do well. He was, like, finding his voice, but he was working toward it.

The shoe designer I mentioned was doodling shoes. One of my other favorites was a bank economist. He worked for years, for decades, at JP Morgan, and he had a weekend house. And on the weekend house, it was a farmhouse, and he leased out the land around it to a cattle farmer. And when the cattle farmer died, he just bought the cows, he said, “I just thought all they do is eat grass. It doesn’t really take any work.”

Well, fast forward 20 years later, the guy is a full-time cattle farmer. He used to be a Harvard-educated economist, and now he’s, like, a guy who gets up and shoos the cows from one pasture to another and could not be happier. So, anyway, that’s the search, that people start moving in that direction. The struggle is very often particularly with careers, this is true. You leave one identity behind but you haven’t quite gotten to the other.

There’s a wonderful professor, Herminia Ibarra, who studies career transitions. She calls this the liminal period. It’s where it’s an uncomfortable period where you’re still haven’t quite figured out the future but you’re escaping the past.

The third step, which not everyone goes through but very often they do, which we call the stop. Very, very often, I found that there is a moment, and it’s either you choose it or it chooses you, where you just stop. So, where it’s either you’re banging your head against the wall and you can’t figure out that next step, again, uncomfortable, or, in some cases, for example, the shoe designer who I was mentioning, what prompted him was he got struck by cancer.

He had prostate cancer, and it was one of those moments where he said, “Wait a second. I’ve got to stop and think. Is this the life I want to have? Or, is this the life that I need to follow the path that I think I was put on this earth to do?” and he had that stop. And so many people do. And, by the way, if you talked to creativity researchers, people who study that, this is why we all have those aha moments.

I bet you’ve had this, right, where you wake up in the middle of the night, or you’re in the shower, or you’re going for a run, and suddenly you have that aha moment. It’s because you’re puzzling through something, and you can’t quite figure it out, and then what ends up happening is you have to put it out of your mind, you have to shut off the conscious thinking about it, and that’s what allows all these sorts of random thoughts in the back of your head kind of coalesce in your subconscious and then emerge as this aha moment.

So, there’s your stop. And then that is, again, what takes you finally to the solution. So, these four steps are very common to every kind of transition, and I found that very, very encouraging to understand how that process works.

Pete Mockaitis
All right. Yes, very much. And that struggle, it’s interesting that notion of identity. So, our identities are often quite wrapped up in our work careers. Is that a finding you saw again and again?

Joanne Lipman
A thousand percent, yes. Very often, somebody said to me, “You are, like, your title, and when somebody takes that away from you, you lose that title, people are really lost.” There really is an issue with, there’s an Atlantic writer who calls workism, which is it’s almost like a religion where we are so focused on work, and it is so much of our identity, and when that goes away, it’s very hard to come back.

But that struggle is also sort of the pathway. It’s really uncomfortable. What I found almost universally is when you’re going through that struggle, whoever it is that’s going through that struggle, you think you’re the only person in the world who’s dealing with that. You feel like, “I’m a loser, and everybody around me is getting ahead, and they’ve figured it out and I haven’t.” But it is actually a universal feeling.

And it’s also where the really, really important work gets done. It’s not necessarily fun but it’s helpful to know that, first of all, everyone goes through it, and, secondly, it is actually where the most important part gets done. And I think one of the issues that we have in this, with society at large, is we have this sort of fantasy of instant overnight success, overnight transformation, and it starts from childhood with Cinderella, and then it goes to adolescence with Superman and Spiderman, and then it goes to adulthood with American Idol.

And then we hear these amazing stories, like John Legend was a management consultant, and now he’s a superstar. And Mark Zuckerberg was a college kid, and now he’s a tech billionaire. We hear these stories and it just seems so far from our own experience. It just seems like it’s impossible we shouldn’t even try because we’ll never get there.

And it’s really a damaging myth. It’s a complete myth that the important thing is we all need to go through that middle period. It’s really important, great work is being done in that middle period. We all go through it. And so, again, it’s something that we shouldn’t beat ourselves up about.

Pete Mockaitis
Well, you mentioned John Legend, a management consultant to music, and I remember when I was making my transition, I was in management consulting at Bain. And I remember when I was sort of an odd duck, like people typically didn’t believe that company to go be speaker-author-people. So, I did feel that discomfort, it’s just like, “Oh, so what do you do?” I was like, “Oh, I’m a speaker and an author, and I’m kind of still figuring it out. My market is in topics and audiences, but I was a consultant at Bain.”

So, it’s like, “But I’m not a loser, I promise.” I don’t know, it’s like that insecurity that I had in that moment, it’s like, “I’m still figuring out what the heck that I’m doing here, but before I had a pretty prestigious role, so don’t think less of me.”

Joanne Lipman
Everybody. Everybody has been in your position because so many people, they meet you and they’re like, “Okay, what do you do?” and it leaves you tongue-tied. I’ve experienced that myself. I ran a magazine that closed, and then I was meeting people, and they’re like, “What do you do?” I’m like, “I used to…” What do you say, right? It’s a very awkward situation.

I have a whole chapter, by the way, on what I call necessity entrepreneurs, which is women, people of color, and, increasingly, Baby Boomers, people who are actually being squeezed out of the traditional workforce or the traditional jobs, and very often end up with far more fulfilling careers, actually, as a result. But the women who I talked to, in particular, said, “You feel invisible.”

There’s a fabulous woman I talked to who had a big consulting career, and left to raise her children, and for 12 years, she was out of the workforce, and she said, “These 12 years of feeling invisible, it’s tough. It’s tough.” I do love, by the way, that LinkedIn now allows you to have that career gap as, like, a legitimate part of your resume because I think those are…these career gaps, we’re increasingly in a nonlinear world with careers, which is so much about what Next! is about, is this sort of nonlinear life and how do you navigate the nonlinear life.

And we see it with Boomers, and now we’re seeing it with the younger generation, which they expect to have, 10 or 12 careers in the course of their working life.

Pete Mockaitis
Well, now you got me intrigued. So, LinkedIn, so gaps, you have the option, you have a start date and end date for things that don’t have to overlap within the programming. Is that what you’re saying?

Joanne Lipman
Yeah, exactly. And it’s made for people who have career gaps or people who maybe dropped out of the workforce, paid workforce, I should say, because they’re still working, but paid workforce, you know, they raised their kids or for other reasons, they take care of older relatives, for whatever reason it is. And I think that’s incredibly important.

I also think that there’s an increasing recognition that during those gaps in paid employment, there’s a lot of learning that’s going on, and there are a lot of people who I’ve talked to who had these wonderful career transitions because of what they learned during these gaps in their careers. The woman who I just referenced, who said she felt invisible for 12 years, she poured her energy and her business skills into community issues.

So, the zoning board, and getting a playground by the school, and getting a stop sign, and joining the PTA. All these kinds of things, civic engagement, and she met a lot of women like herself. Ultimately, what this woman did was she did two things, which is so awesome. She started a nonprofit that she is now the CEO of, that is expanding nationally, called The Acceleration Project. Its volunteers like herself and other moms who had big careers, and they mentor local business owners to help them with things like marketing and finance.

She did that, and then she was elected mayor of Scarsdale, New York, her town, and she now gives speeches all over. And she told me when she gives these speeches, she says, “When I talk about my career path, it sounds like it was so intentional, and that you can tie it up with a bow. But, frankly, when you’re in the middle of it, when you’re in that struggle,” she said, “you have no idea where it’s going.”

And this is sort of that myth that we were talking about. Everybody else’s journey looks so nice and neat, and we feel like we’re the only ones who are a mess, but, frankly, we all go through that struggle.

Pete Mockaitis
Okay. Well, we touched on a number of stories as examples here and there. Could you walk us through a story from beginning to end that you find the most clearly illustrative of these stages, “Hey, here’s the search, here’s the struggle, here’s the stop, here’s the solution”?

Joanne Lipman
Yes, okay. So, there’s a fabulous woman who I met, named Marla Ginsburg. So, Marla Ginsburg was a big-time television executive, and she had a great job, and she told me this story about how she got a promotion, she moves to California, gets the big house with the pool, and the nannies for the kids, the whole works, then comes a writers’ strike, and she loses the job.

And so, now she has to think about, “What am I going to do next?” And she says the only thing she can think of is she was always really interested in clothing design, and she’d always hoped to be, in her dream, her dream life was to be a television host. And she said the only problem was she didn’t know how to sew, she didn’t know how to design, and she’d never done television.

So, she, though, was in this struggle phase of, like, “What do I do next?” As she said, she was over 50 in a town that really prizes youth. Her old life, she could see, was fading away but she was in the midst of this struggle, saying, “How do I get to this new life?” And so, she went out, she bought a sewing machine at Sears, she Googled how to use it, and she Googled how to sew.

She Googled everything about design, she starts trying to put together these designs, and then she’s learning, she’s struggling, she’s hoping to get to this next step, and then she gets slammed again, that her son gets ill, he needs treatment. She no longer has insurance, and it’s one of those stop moments. He goes overseas, where her ex-husband is, to get treatment, and she follows.

She’s in a bar department, and this was her stop. She’s struggling, and now this is a dead stop. She is only there to be there for her son. And she said she was all alone, like while he was getting his treatments and such, she’s all by herself and she’s in a new place where she doesn’t know anybody. And she says, “You know, for some reason, during this moment, it was a dead stop, and yet,” she said, “my creativity just flourished.”

And she had all of these ideas about creating new designs and new ways that she could…she thought about the women who could use the designs for, particularly women in her age group, over 50 kinds of women, and she said it was the most creative period of her life. It was an amazing thing. Thankfully, her son recovered. She came back to the United States, she found a manufacturer, and fast forward to today, Marla Ginsburg is one of the biggest stars on Home Shopping Network.

She has a line called MarlaWynne. And PS, she is the face of MarlaWynne, so she, actually, made both of her dreams come true. She’s a clothing designer and she’s, essentially, a talk show host because you can find her on TV talking. And she’s awesome on TV talking about her designs. And it was an amazing thing to see for someone who went through such a struggle and had that stop that was just forced on her that was just horrendous, and yet that was…everything that happened to her was what allowed her to be what she considers the best expression of herself as a clothing designer and being on television.

So, so many stories work out in that manner. It’s been pretty amazing to speak to so many of these people from different walks of life.

Pete Mockaitis
Well, that is a lovely story, and it’s cool to see the pattern and the life cycle there. Could you share with us some mistakes, things not to do when we are thinking about making a switch and reinventing?

Joanne Lipman
Yes. So, one thing is if you read all of the traditional business books, they will tell you, you have to have the goal in mind and work backwards. So, if you read like Think and Grow Rich or any of these books that have been around for many decades, that’s how they lay it out but, in fact, that is a myth also. Almost all of the people that I spoke to, some had a goal in mind, but many of the people that I spoke to kind of had the sort of circuitous paths. They would never imagine that this is where they would end up.

And so, one thing is to really keep an open mind. One of the best examples of that, sports fans will remember Len Elmore, who was on the Knicks and on the Pacers and various other teams, big basketball star in the ‘80s. And Len, after he retired, he actually went on to Harvard Law School, he’s had an illustrious career both as a commentator and also practicing law and management in sports.

And his stop was he turned 65 years old and he just had this just series of terrible things. He was hospitalized, and he had a terrible illness, which he had a heart attack. He was let go from his sports commentating job. So, he’s 65 and, suddenly, he’s done all of these, had this great career, and, suddenly, he’s like, “Wait a second. Who am I? What is my identity? What can I do?”

And he said, “I felt like I had so much more to offer.” And he said, “You know what I did, instead of saying ‘Here’s where I want to go’” he said, “I sat down and I actually wrote down what are all of the skills that I bring to the party. And then I looked to see what are opportunities I never would’ve thought of that my skills matched.”

And guess what? He ended up being, now, and he is currently a Columbia University professor, which is not the career he ever thought he would end up in when he was playing for the Knicks, but all of his skills, the fact that he had this law degree and had practice, and the fact he was interested in social justice with athletes, and his knowledge of sports management, all of it rolled into becoming a professor and a scholar, which is, again, not where he thought his career was taking him.

And we saw that a lot, but there are also things that you can do, which perhaps we want to talk about. Things that you can do to help figure out where it is that you want to go.

Pete Mockaitis
Oh, sure thing. Let’s hear it.

Joanne Lipman
Yeah. Well, there’s a number but I’ll just mention three. So, the first is there is a concept that is called possible selves. This is a concept in psychology, a couple psychologists actually coined this phrase, and it means you’re imagining who you might be, who you might become. And that is something that a lot of people sort of felt was very helpful.

James Patterson told me that while he was an ad executive, he imagined himself as a bestselling novelist. It was the kind of thing, it seemed like a far-off dream. Marla Ginsburg did the same with thinking about being a clothing designer. But just imagining it isn’t sufficient. You actually want to do something. So, you want to either take some action as in a hobby or something.

But the second thing that I would say, because this ties in with this first idea of possible selves, is talk to what we would call, I’m calling an expert companion. Expert companion is somebody who knows you really, really well, who can reflect back to you what are your strengths that you may not even be aware of. Again, I saw this very frequently with people who, they’re so close to their own strengths that they don’t even see that they have them.

And then the third thing I would say is reach out to your network, particularly weak ties and dormant ties. And I think you’ve talked about this on the show before. Your most helpful career advice very often will come from, not from your direct circle – you kind of all know the same things and the same people – but from somebody who either you lost touch with, or somebody who you know tangentially. There’s been a lot of research that’s been done on this over the past 50 years. And for people who switched careers, the majority will tell you, it came through weak ties or dormant ties, people who you lost touch with.

There was a really cool experiment that was done fairly recently where executives were asked to reach out to try and solve a business problem that they had by reaching out to someone who they hadn’t spoken to in at least five years. And the results were quite remarkable. They were like, first of all, they got better advice than they got from their inner circle but, also, they just found that it was really gratifying to reconnect with these people.

And they also said, “It was also quite efficient because they could kind of pick up where they left off,” so you didn’t have that sort of awkward get-to-know-you kind of thing. They could kind of dive right into it. So, it was really a win-win for everybody.

Pete Mockaitis
That’s very cool. Well, Joanne, tell me. Anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Joanne Lipman
Yeah, you know what, there’s two things I want to mention, actually, that I came across that I think can be really helpful to people. I know you’ve done some shows about burnout. There’s a lot of burnout in this particular moment, and I think it is with the pandemic, it really did get people to rethink and reprioritize. And one of the things that I found, and I found this to be true in the research as well as with the people I talked to, is listen to your gut.

If your gut is telling you you’re not in the right place, listen. It turns out there’s a lot of research behind gut instinct, and very often your gut instinct is correct. And I would also say give yourself a break. This is also so important. When I talk about that stop phase, sometimes it was somebody who either shows to take a career break or had one forced on them when they were, let’s say, laid off.

And every piece of research will tell you that when you take that break, it is a way for your brain to reset, but also when you’re not so actively thinking and focusing and losing sleep over trying to solve a problem, that is when your brain is at its best. When the thoughts that are swirling around in your head can coalesce into some fabulous new idea.

And, by the way, and I think a lot of listeners probably know this, but you cannot say it enough that it’s so important, even during the course of your day, take a walk, take a break. One of the great pieces of advice I got was what we call the 90-minute rule. And the 90-minute rule is if you’re working on a project, you focus intensely on it with no distractions for 90 minutes. So, you turn off the cellphone and you don’t look at your email, you just focus on whatever you’re doing, this task at hand, for 90 minutes. But then, after 90 minutes, you must take a break.

And it doesn’t matter what you do during your break. You can go for a run, you can eat something, you can do whatever you feel like doing but you have to take that break, and then you can do another 90-minute segment. And you can do about three of these in one day and get far more work done than if you just, like, sit at your desk and stare at your computer for eight hours.

There’s the famous research that was done that Malcolm Gladwell popularized about you need 10,000 hours, but the professor who actually did that research on the 10,000 hours, that was only one piece of what makes you an expert. The other piece of it was exactly what I just talked about, which is that his research was on violinists that needed 10,000 hours to be an expert. But what these violinists did is they practiced for 90 minutes, they took a break, they practiced for another 90 minutes, and they did it no more than three times a day. So, it’s so important to take that break to allow your brain to reset.

Pete Mockaitis
Well, now, Joanne, could you share a favorite quote, something you find inspiring?

Joanne Lipman
Absolutely. I don’t know who said this but I repeat it almost every day, which is, “If something is bothering you, and it won’t matter five years from today, it doesn’t matter now.”

Pete Mockaitis
That’s good. And we heard about a favorite study, so how about a favorite book?

Joanne Lipman
So, favorite book, my favorite book of all time is Anna Karenina. However, I would say there’s a book that I absolutely love that I highly recommend called The Eureka Factor, and it’s by two academics, John Kounios and Mark Beeman, who are the reigning experts on aha moments, why they happen, and how you can have more of them.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Joanne Lipman
Yeah, one that I came across while researching the book is a CV of Failure. And I found that people who are highly successful, some of them, there’s an academic who I met along the way, who, she said the best thing she ever did was she sat down and created a resume, not of all her great successes, but of everything she failed at, every research project she didn’t get, or grant she didn’t get, and every rejection she got.

And she said it was really helpful in helping her understand, first of all, all the amazing things she tried, but also it helped her understand where her strengths were, and it actually led her to a different field of research. So, I love the idea of a CV of Failure.

Pete Mockaitis
All right. And a favorite habit?

Joanne Lipman
My favorite habit is definitely the 90-minute rule that I referred to earlier. I use it every day.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks; you hear people quote it back to you often?

Joanne Lipman
Yes. Yes. I was once asked, “What advice would you give to your younger self?” and I said, “Exhale.” I hear that all the time. All the time. The idea that we get so caught up in our careers, and we worry so much about the future, and just if you exhale.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Joanne Lipman
My website is JoanneLipman.com, and you can find Next!: The Power of Reinvention in Life and Work on Amazon or anywhere where you buy books.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Joanne Lipman
Two things related. First is if you have a hobby or an interest or something that you think possibly you might be interested in, take action, learn about it, talk about it, follow somebody in the field. And second, and so related to this, is be open to the unexpected. You never know where your interests may take you. And for the people who I interviewed for Next! so many of them ended up in places they never dreamed, and they’re so much more fulfilled in their careers because of it.

Pete Mockaitis
All right. Joanne, this has been a treat. I wish you much luck and many quality reinventions.

Joanne Lipman
Thank you, and you as well. This has been a terrific conversation.