KF #13. Develops Talent Archives - How to be Awesome at Your Job

Pete Mockaitis
Jeremie, welcome back!

Jeremie Kubicek
Pete, always good to be with you.

Pete Mockaitis
Oh, it’s great to have you again. I’m excited to talk about The Voice-Driven Leader and people development stuff. And I got to know right from the get go, chapter one, why people development typically fails. Lay it on us, Jeremie. Why?

Jeremie Kubicek
Because we all know, it’s boring. It doesn’t really work. It’s developed in the wrong way. But, really, the main reason is because it’s driven from one voice to everyone else. It’s not hyper-personalized. And in today’s world, like, imagine if you could actually draft books, content, training, all based on the other person, not on you, we did it. Imagine that, and that’s what we’ve done. We built The Voice-Driven Leader to do that.

Pete Mockaitis
Yeah, that’s cool. Well, so let’s expand a little bit on about why it fails. You say, and I don’t know how much that was in jest because we both love developing people.

Jeremie Kubicek
No, it’s true. I think what I’d say is this, there’s a difference between development and training. And training is what most people will think of when they think, “Oh, I’ve got to go watch a course,” “I’ve got to go sit in a training session for a day.”

But the actual process is apprenticeship. And apprenticeship is a lost art in America. It used to be a thing. In industrial revolution, “Hey, if you’re a mason, we’re going to brick a wall.” There’s still masons, and there’s still HVAC, and there’s still all these people who do trades. Trades know what apprenticeship is.

But most of us haven’t experienced it like, “Okay, Pete, you’re going to come watch me. Just watch. Now, you’re going to watch me and help me. And now you’re going to do it. I’m going to help you. And now you’re going to do it. And we’re good, right?” And that’s apprenticeship. That’s the full development.

But in the computer age, it’s not like, “Hey, Pete, watch how I do this text message. Watch me do email. Do you see how I did that?”

Pete Mockaitis
“That was great.”

Jeremie Kubicek
It’s harder to do apprenticeship in the technological world. So, development suffers because we think we’re developing people by sending them to watch courses or do trainings. But it’s not necessarily the pathway, like a journey. And that’s what we’re trying to reinforce.

Pete Mockaitis
Yes, I think that is well said in terms of you can learn some best practices, some how to use a piece of software, some tips and tricks, stories of experience, but there’s a giant zone of learning that is like, “No, we just got to get into it, experience some stuff, and talk about it, reflect on it, and see the nuances of the itty bitty details.”

Jeremie Kubicek
Yeah, and it’s really, really like, “All right, you’re on my team.” It’s tied to, “Where are we going? Do you have role clarity? Do you know where we’re going? And do you know and understand my expectations of the job?” So expectations are a massive part of creating awesome jobs, like development of people.

You have to be developed through expectations, “Okay, Pete, this is where I want you to be. Here’s where you’re at right now. We just onboarded you. In the next month, all I want you to do is be with people, spend time,” you know what I mean? I’m laying out the expectations.

What do most people get? “Hey, man, here’s your desk. Here’s your manual. Watch a couple of these videos. See you later.” And then they get thrown in and then people start faking it, acting like they know what they’re doing. And then, all of a sudden, once they figure out that they don’t know what they’re doing, then they try to hide it, and then eventually they end up in this thing that we called in the book, we call the pit of despair.

And the pit of despair, let’s say you have thousand employees, you probably have 20 people who come and clock in in the morning, and they go, everyone goes to their workstations, they go down in the basement into the pit of despair, and they get down there, like, “Hey, man, how long you been down here? Yeah, who pushed you in? Oh, Tom? Yeah, Tom is a jerk.” And, all of sudden, everyone’s talking about Tom.

And it’s this pit where people literally, everyone’s working around these employees. But it’s what it is. It’s just unclear plan, unclear roadmap, and unclear expectations. And then the leader is not taking the time, not giving the vision, not actually doing the apprenticeship process.

Pete Mockaitis
Understood. Okay. Well, then is that what you would say is the core thesis behind The Voice-Driven Leader or how would you articulate the big idea?

Jeremie Kubicek
Part of it. Okay, so here’s the big idea. If you know who you are, is number one, know who the other person is. And when I say who, we say actually by personality, using the 5 Voices. So if you know who you are, using the 5 Voices, know who they are and their voice, then know where do you want to take them, what’s the journey they’re on, and then what needs to happen to get them to the next level.

So, you have the foundation stage, which is onboarding. You have the immersion stage, which is the development in their role. And then you have the empowerment stage. Now that means, “Good job. You’re doing it. I’m helping you.” Then there’s a multiplication stage down when they get really good at their job.

So a great leader is going to know who they are, who the other person is, and where to take them. The crux of it is, because of AI, we’ve built now 5 Voices AI. So if I know that I’m a connector, let’s say I know that you’re a creative. Well, a creative is going to go through that process completely different than a connector would and completely different than a nurturer or a guardian or a pioneer.

So if I know who you are, now I can speak your language to help you really understand and become competent in your job and your work faster. And so, here’s the core crux of the book. If I speak your language to develop you more than forcing you to only speak my language, then the chances of you developing are ten to one. And that’s it. Like, when I lived in Russia, I learned Russian versus forcing them to speak English. I had a lot of influence.

[In Russian] ”You speak Russian, yes? Do you understand? A little bit?” 

Pete Mockaitis
You sound influential.

Jeremie Kubicek
So now all of a sudden, if I speak Russian to someone, and they’re Russian, they’re like, [In Russian] “Oh, mother of God, do you understand?” And now I’m connecting with them because I’ve chosen to speak their language and go toward them not forcing them just to go to me.

Pete Mockaitis
Okay. Well, so we’re going to talk about these five voices. And so, Jeremie, help me out. In the universe, I mean, you’ve been around the game. You’ve been around the block. So, you got your Myers-Briggs, you got your DISC, you got your StrengthsFinder, you got your Enneagram, you got your Working Genius. So, can you help position for us, how do the 5 Voices sit in the universe of different ways we might categorize humans?

Jeremie Kubicek
So let’s go with a couple. Working Genius and StrengthsFinders are not necessarily personality. They are the strengths of a personality. So they’re not really personality assessments. Okay, so let’s separate those two out. Myers-Briggs, DISC, the Big Five, those are true more personality assessments. The problem is that they don’t scale very well.

So, you can meet with someone, and go, “Oh, yeah.” I get all excited, “You’re an ENTJ?” And then it’s like, “Well, what does that mean?” Like,  “Man, I don’t know. But it was great. Yeah, you should do it.” Or, “I’m a high D,” “High I,” or, “I’m a seven with a wing eight,” or whatever it is, it doesn’t produce.

And so, people then feel locked in. Like, they feel like, “Oh, so you’re just telling me who I am, right?” So the 5 Voices are like, “No, you’re all five voices, and a 13-year-old can get it.” So what we did is we took the best of Carl Jung and the best of the Big Five, and we built a system that was simpler to understand so that inside Google, for instance, we’ve worked with them for years for seven-eight years.

Inside Google, they’re like, “Oh, I’m a connector.” I don’t have to go, “I’m an ENFP. I’m a high I with a D, you know?” And so, the speed of scale and then the sustainability of the 5 Voices stays a lot longer than any of the other voice languages because it’s just simpler.

And then we added 5 Voices AI to it, and now it’s like a joke, “Oh, my gosh, we’re doing things with it that are so innovative.” And I’m biased, obviously, of being a co-creator of it with Steve Cockram, but the 5 Voices is just simpler and it stays longer.

Pete Mockaitis
When you say with AI it’s a joke, what exactly do you mean?

Jeremie Kubicek
I mean, it’s dumbfounding because now what happens, if you’ve already taken the assessment, 5 Voices AI, you’re already in my algorithm. You’re already in my AI, in my world so it already knows you.

So, if it knows that you’re a creative connector, and I go, “Hey, help me do a performance review for Pete,” it already knows and it’s going to do a different performance review for you than it would for a nurturer.

Pete Mockaitis
I hear what you’re saying. Like, in the universe of what large language models happen to be good at, reconfiguring words in different sorts of ways, when you’ve got your arms around five really distinct, different vibes with detailed explanations of what those are, you can find an extra layer of translator tool at the ready to make it super easy for you.

Jeremie Kubicek
That’s it. And, like, I got an email from someone on my team the other day, and I didn’t get it, and it said, “Remember they’re a guardian-pioneer,” and I put the email in and it dissected it as a guardian-pioneer, and it translated to go, “Here’s what it is saying to a connector.”

And I go, “Great. Write back to him in his language,” and it built an email. It wasn’t just “Create an email for me.” It was, “Create an email that’s customized.”

Pete Mockaitis
Yeah, that’s handy. Yes. And I guess, as you can feed that upfront context, you can give thousands of words of useful, clear context to the AI about, “What do I mean by pioneer? What do I mean by connector?”

Jeremie Kubicek
Well, it already does it. It already does it for you. You don’t have to feed it anything.

Pete Mockaitis
Okay. Well, we don’t now because you’ve built it out. Yeah. Okay. Understood.

Jeremie Kubicek
So, all you have to do is take the assessment. And if you take the assessment, it’s free, 5Voices.com, you can take the assessment and you sign someone else up and they take it. But then the 5 Voices AI now becomes the piece that it’s, like, with my wife, the conversations are completely different because what I’m doing is it’s, like, honoring the other person because I’m walking a mile in their shoes.

I’m trying to understand their context versus, “Man, that guy just drives me crazy.” “Well, yeah, because he’s a guardian and you’re a connector. You’re nemesis voices.” So now it de-complexifies it. Is that a word?

Pete Mockaitis
Oh, sure.

Jeremie Kubicek
But it basically takes it to the point where it’s so much more palatable to know what to do.

Pete Mockaitis
All right. Well, we’ve been throwing these words around a lot, so we’re going to have to hear, what the heck? What are they? What is a pioneer, connector, etc?

Jeremie Kubicek
Okay, so there’s five words in there. The five main categories of personality, we put them in the lower voice first. So the quietest voice is a nurturer, 43% of the population, 70% are female, so they’re going to show up in stay-at-home moms, teachers, nurses, it can be anything, okay? But that’s where they aggregate, and they’re always wanting to make sure everyone’s taken care of. So they want peace. They’re the relational oil inside organizations.

The creative is second, 9% of the population. And they are the most future-oriented, but they’re extremely quiet. They’re still introverts, but they love to add to their blueprint that’s in their brain, but they have a hard time getting it out to someone and they don’t want to throw their ideas before swine if someone doesn’t value or see it. So they’re, oftentimes, the most misunderstood because people don’t know what they just said or what they’re thinking.

Then another 30% is the guardian. The guardian are logic, black and white, A then B, then C, then D, and the 70% are male, they’re accountants, they’re soldiers, military, they’re police, firefighters. They love structure and order and grids, and it’s just that order, right?

And then the next batch is the 11%, the connectors, which are like me. They’re like bees, they pollinate, they take ideas and people, and they always have a guy, “What do you need? I got a guy.” “Oh, yeah, you need to meet so and so.” And they love to connect people to aspirations.

And then the last 7% are the pioneers, and they’re like generals, and they allocate people and resources to do big things. And so, their whole thing is, you know, “Move out of my way. I got it,” or they’re always thinking about winning and are very strategic in that regard. So, a lot of them are executives because they get hired to win. And so, oftentimes, you’ll have an immature executive do a lot of damage. And so what we do is we dissect.

We have all five of these, but there’s 16 variations of the five. So, like, you can be a pioneer-connector, a pioneer-guardian, a pioneer-creative. So, that second word kind of frames the personality, but there’s five categories that make it simple enough for everyone to understand.

Pete Mockaitis
I see. And these terms are kind of, like, is it fair to say, “How you’re wired, what you’re drawn to, what you find motivating, interesting, exciting, care to do, gets you fired up”? That’s like, “What you’re about.”

Jeremie Kubicek
That’s right. It’s your nature. But your nurture, meaning we can be all five. That’s the beauty of the 5 Voices. There’s no labeling. So it’s, like, “I’m all five of them. I can play guardian if I have to, but it is my fifth voice. It’s the one I’m consciously incompetent at. It’s the hardest one for me, but I can play it.”

And that’s the beauty of it is you can go in and out and it gives grace to people versus going, “Oh, you’re a seven. Oh, yeah, you’re a seven with a wing eight, and I’ve got you locked in.” And people don’t want to be labeled because, actually, we’re way more complex than that.

And then if I know I’m a connector and I know I’ve got a guardian that just started my team, and he’s onboarding, well, you know what his expectations of onboarding are, “I need to know exactly what to do. I need to check things off. I need to feel success along the way.”

So, that’s very, very different than if I brought a nurturer in. If I brought a nurturer in, “Tracy, welcome to the team. So excited to have you.” It’s going to be different.

And so, what happens then, why most jobs aren’t as fulfilling is then people join teams, and it’s like, “Well, Tom is not very good at onboarding. Tom doesn’t think about the other person. It’s just like, ‘My way or the highway. This is what we do. This is how it works. If you don’t like it, go somewhere else.’” And that doesn’t work in today’s world.

Pete Mockaitis
Okay, understood. Well, so then once we have a little bit of a sense for, “Okay, this is where I fall and I understand where other people fall,” like what are some of the top implications? You’ve got something called the development square, for example.

Jeremie Kubicek
Yep. So you, now, have to know, “What does development look like? What do we hope this person becomes?” So you take their job description, you then add to it role clarity, “What does winning look like? What do we need to develop in you, intellectually, relationally? What specifics do you need to kill it?”

And then you’re going to apprentice. I’m going to actually have you apprentice with someone. So, it’s the idea of slowing down to speed up. Because a lot of times, a lot of leaders, a leader is two things. They have to perform while helping people perform.

So, we use the Sherpa mindset, the Sherpa model, because the Sherpa on Mount Everest are the best example of leaders. They are amazing leaders. They have to climb at high altitude in dangerous positions and be healthy while helping people climb. So, if you’re listening to this and you’re a leader, give yourself one through 10, how’s your performance right now? We call it a Sherpa assessment.

Like, “I’m an eight.” “Okay, great.” “Well, how’s your leadership?” “What do you mean?” “Well, how are you leading other people while you’re performing?” And, oftentimes, this happens a lot, climbers are put in the Sherpa position, but they don’t know how to lead other climbers.

So, you’ve got an eight-two. They’re an eight in performance and a two in leadership, but we’re afraid to lose them so we put them in a management position over other people. And, all of a sudden, no one wants to work with John. John doesn’t want to lead anyone, and then give it a year and his performance is a six and his leadership is still a two. So he went from an eight-two to a six-two and everyone else wants to leave the team.

So, ultimately, we want leaders who are like a seven-eight or an eight-eight, an eight in performance, an eight in leadership all day long. Now you have proper Sherpa. And that’s, ultimately, what we’re trying to do.

Pete Mockaitis
Okay. So, you’re speaking their language. And then what are some of the other top dos and don’ts for that developing?

Jeremie Kubicek
Yep, so we’re onboarding, we’re building an onboarding plan and we know what that plan is. Now, once we’ve done that, now we’re immersing them into their actual role and we tell them ahead of time, “We know this is where other people have failed.” So we create a role clarity so they know exactly.

And then we’re keeping them from that bottom right-hand corner of that pit of despair. And we’re being aware that they could get in the pit of despair and they oscillate over it. And we want them to get fully into the empowerment stage where they are consciously competent. They know what to do, they know how to do it, they know what success is like.

And then there’s another trap on the other side. So this one trap pit of despair is insecurity. The other trap is called the green room, and it’s oversecure, overconfident. The green room is meant for people on stage. It’s meant for people who are about to go up on stage, and they have snacks in there and it’s comfortable and it’s nice.

And employees, sometimes the boss, the leader can put an employee in the green room because they’re the teacher’s pet, like, they’re killing it, “Hey, Pete, you don’t need to read that. You don’t need to do this doc. You’re good. You’re good.” And then other people see that you’re the teacher’s pet, right?

Or the employee puts themselves in and they’re like, “Oh, I’m all that. Oh, yeah, I’m really good.” And then they don’t go to the next stage, which is multiplication. Or, the guardian-nurturers, they put themselves there because they’ve already learned something and they don’t want to learn anything new because now they’re in conscious-incompetence again.

So, ultimately, what we’re trying to do is we’re trying to get people like a Monopoly board all the way around, to now multiplication. And multiplication is, “Help me build this culture. Help me build this team. Or, take my job because I’m going to move up. And I’m moving up, and now, Pete, you got to do my job.” And so, now I’m transferring, intentionally transferring knowledge, wisdom, skills.

So, it’s highly, highly, now you have to know the 5 Voices but we teach it and you get in it but once you get it, it’s now like everything slows down. You ever hear that in the sports when, at the NFL level, like everything slowed down. Leadership slows down once you once you figure out The Voice-Driven Leader because now it’s like, “Oh, my goodness, I’m not manipulating people, but I am, literally, proactively speaking their language and I’m seeing them grow.” And it’s completely different than a traditional leadership.

Pete Mockaitis
And so, you’re saying it slows down in the sense that you are suddenly seeing another layer of opportunity, connections, implications.

Jeremie Kubicek
Leadership, growth, yeah, like communication is better. The relational trust goes up. Alignment, you actually can get alignment with people when you speak their language.

So I was just with one of my guys, we’ve launched a new company this week, it’s called Workplace. Just a short example of it. We built a culture ticker, just like a stock ticker, where we can take Teams or Slack, and we basically analyze all the signals that are going on, and it gives a real-time burnout score, a real-time psychological safety, a real-time culture score by the minute with no surveys. It’s called Workplace.io.

Well, in that, the CEO, his name is Bronson. Bronson is a pioneer-creative, so I know what he’s working on is launch week. I know where his brain is. I know how he’s thinking. I know how he needs data to go and process, so this week wouldn’t be, “Hey, I got an idea.” Not helpful for Bronson.

So, I sent him a simple email over the weekend for him to digest some ideas I have for some of our larger enterprise accounts. And so, then he calls me, he goes, “Hey, I need three or four more days.” “Great.” Then when he’s ready, he’ll then go, “Okay, here’s what I learned. Really helpful data. I added it with this. I think this is really helpful. That was really helpful work. Thank you.”

Well, I’m just playing a founder role like, you know, he’s running the company. But my point is, because I know who he is, I’m not disrupting him. I’m actually feeding what he needs and how he needs it because I know how he’s wired.

Now imagine doing that with your kids, your wife, and your key partners and employees. It changes the dynamics so the drama goes away, and then there’s so much more fun. It is so much more fun to work and you can be awesome at being a leader.

Pete Mockaitis
Beautiful. Well, could we maybe have an example of going through the foundation to immersion, to empowerment, to multiplication? I like the, “I do. You watch. I do. You help.” Sort of, can we see real time what that might look like in terms of building a person up?

Jeremie Kubicek
Yeah. So, Robert, a CEO, Robert has a smaller team of about 20 people. He’s bringing a new person on board. He’s a pioneer-guardian, his tendency is kind of harsh and like, “Hey, read it. If you can’t get it, we’ll find someone else,” but he’s working on it. So he’s trying.

So, he now knows he has to slow down. So, his first step is he knows himself now well enough that he can blow people up. So, he then hired someone. They took the assessment at 5Voices.com, he found out he’s a creative, so he goes, “Okay, he’s a creative,” but he’s actually a creative-connector, and there’s a little more detail, but creative.

He’s like, “I don’t know how to deal with the creative. What does a creative want?” So he goes to AI, and he goes, “5 Voices AI, how do I build an onboarding plan for my new employee? He’s a creative connector.” “Well, don’t forget, you’re a pioneer-guardian. Your tendencies are going to be this. What he needs is this.” So now it laid it out for him, “Great.”

He then has his assistant, true story, so I know this is going on. He gets his assistant, his assistant takes care of all the details. Creatives want to know the, “Why are we doing this? What’s the big picture?” “Hey, this is what we need you to do. This is why we do these things.” So, she preempted a lot of that. Gets him going and then he laid out a very clear pathway.

So, he made it through the foundation stage. Now he’s into immersion, “This is what we expect your role to be. We have another person that’s just in your same role. We want him to be your mentor-buddy, to walk through so you can ask any questions along the way. We’re trying to accomplish X, Y, and Z by this point. I need a report done.” All the details, the expectations.

So, then that person became the buddy. Well, that person was a connector. The other person, connectors are really good at translating for people. So, that creative was going to the connector going, “No, no, no, that’s not what Robert means. You’re hearing it like this, but he really means this.” So it helped in that process to have that person translating.

So, all the way through, well, there was a couple of moments when this creative was getting to the pit of despair and you could sense it in, like, they were starting to pull away, they were starting to get sarcastic and snarky and using their stress behavior. It was kind of starting to come out, a little Hulk activity.

And so, the pioneer didn’t know what to do. He actually came to me. I was playing a guide Sherpa for him. We built a little game plan.

But we used the common language and we keep everything above, not below so that no one is hiding anything. So, now we’re at a process where this person made it through the pit of despair. Now he’s just in empowerment. And it’s not started yet, but we’re about to start the multiplication process, because this guy’s really, really good and really can see the future.

But it took a while for people to understand what he was trying to say. So we’ve been having to translate with the other executives and the team what he’s trying to say. But now people are seeing the gold and they’re starting to utilize him a little bit more. So, he’s not ready for multiplication yet, but he’s set squarely in the empowerment stage.

Pete Mockaitis
Okay. And when it comes to this pit of despair, are there any top principles that are swell for avoiding it and pulling out of it?

Jeremie Kubicek
So, when you see it, it’s basically insecurity. People are starting to work around them. It’s obvious they don’t know what they’re doing. So, you have to use shared language and you have to start with vision again.

And use the language, “Pete, it seems like you’re in the pit of despair. You may not claim that you are, but it feels that you are. So let’s go back through the basics.  Here’s the vision, long term. Here’s the short term. I need to do a better job as a leader to have more time with you, so we’re going to schedule more formal time. And then, informally, I want you to go spend time with so-and-so and so-and-so.”

And then I’m going to encourage you but I’m going to give you specific encouragement like, “I really see the work you’re doing. You’re doing great here, here, and here. Now, where do you need help for me? Where can I add value to you?” And now you make it about you, not them. And so now, all of a sudden, I’m pulling, I’m going, “So, I’m going to be here to be your Sherpa. So, what do you need?” So, that usually would work.

Now, if someone gets into the pit of despair, here’s what I would tell you, in all the years of doing this, 12 years of doing this, we can’t think of any stories, we couldn’t think of any experience where, if anyone truly is in the pit of despair, they usually don’t make it. They usually are asked to leave or they choose to leave. So that’s how dangerous the pit of despair is.

So, with the book, the whole idea is how to avoid the pit of despair at all costs. Don’t get in it. Because you’re so demeaned and your insecurity is so high and the trust level from all the other employees is so low that people tend to not make it.

Pete Mockaitis
Well, so maybe a better question is like, so what’s the red alert, “Warning! Warning! Approaching pit of despair,” sudden redirections necessary?

Jeremie Kubicek
Each voice has stress behaviors, so we talk openly about it and we have a whole chapter on the stress behavior. So, for each voice, a nurturer is going to start withdrawing big time, and they’re going to start clamming up and they’re going to start, “You don’t need to hear from me. No one would need to hear from me.”  A lot of insecurity.

The creative is going to start Hulking out if people don’t get it, and there’ll be these moments where they just blew up and no one understood, or got really sarcastic and snarky. The guardian is going to start interrogating people, “Well, why didn’t you tell me? I didn’t know that. I thought that…Well, when did this report come out? How did we even…?” and they start this inquisition because they’re feeling like they need to prove themselves.

The connector will start cyberwarfaring and subtly slandering the boss, not to their face, but they’ll like, “Hey, Tom, how you doing, man?” And then behind the scenes, “Tom is a jerk. God, this guy, this is the worst leader I’ve ever seen. I’ve never seen anyone this…”

And then the pioneer, they’ll like bulldoze people. The pioneer are rarely in the pit of despair. But if they get in, the stress behavior is like, “Move out of the way. I got it. I got it.” And they just do it all. And they just bulldoze everybody. So, those are some examples of, you’ll know it by their stress behavior.

Pete Mockaitis
Okay. And you’ve got a tantalizing tidbit about how most leaders unintentionally silence their best people. How does that happen? How do we not do that?

Jeremie Kubicek
Because most leaders are so fixated on making the donuts, doing the work, the performance, on one side, that they might not be thinking like a Sherpa of getting everyone else. Their people are a nuisance, more than that’s their job to get everyone to the next level. So, they’ll then revert back to default setting is, “Do it my way or the highway. This is how I am. Why can’t you get it? Seriously, why don’t you figure this out?” Versus, taking time.

It’s like training a dog, right? Most people who have ever had a dog, it’s so hard the first three four or five months. And then if you do it well, you’re going to be so glad you did. It’s awesome in year two, three, four. But if you never took the time to train your dog, that dog is the dog from hell, and no one enjoys the dog, even people who come over, right?

So, it’s the same with employees. I’m not saying they’re dogs, but it’s simply the idea that we have to take the time to train them.

Pete Mockaitis
Okay. Well, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Jeremie Kubicek
No, that’s good.

Pete Mockaitis
Okay. Now, can we hear about a favorite quote, something you find inspiring?

Jeremie Kubicek
Yeah, so I am a massive Will Rogers fan. And so, it’s actually not a quote, it’s his quotes. There’s such veiled wisdom inside the humor that it’s just really fun. So I’m a major Will Rogers fan.

Pete Mockaitis
Okay. And a favorite book?

Jeremie Kubicek
Heroic Leadership, Chris Lowney. He’s a friend, a good guy. It’s basically how the Jesuits changed the world for 450 years, how they changed the world in Asia and around the world. It is the most fascinating, without technology. And how did they stay aligned when they were all sent out and all around? And he does a brilliant job. So, if you’re a leadership nerd, it is a brilliant job to show how values actually work.

Pete Mockaitis
Okay. And a favorite tool?

Jeremie Kubicek
Favorite tool that I’m using right now, it’s my tool. It’s called “The Peace Index.” And it’s, basically, I use it almost every day, but it’s how to quantify peace and understand chaos and where you’re not at peace. And it dissects purpose, people, personal health, provision, and place. And it reveals chaos and it reveals whether you’re up or down. And it’s a fascinating process. That’s another book of mine, The Peace Index.

Pete Mockaitis
All right. And a favorite habit?

Jeremie Kubicek
Every afternoon, I took the Jesuit examine model with “The Peace Index” and I basically do this habit at 5:30 every day. I do, “What was I grateful for today? What was awesome about today?” I just highlight it in my brain, “Where was I not at peace today? And where was I off?” And I dissect it so that I keep really small accounts. And then, “Am I ready for tomorrow?” And that’s it. That’s all I do.

And it’s a summary at the end of the day. But what it’s done for me, over the last five, six years now, is I don’t talk to my wife about negative things anymore because they just kind of dissipate because I keep such small accounts that I’m dealing with, like, when I’m not at peace and I’m working on it every afternoon. And it doesn’t build up anymore like it used to.

Pete Mockaitis
Yeah. Cool. And is there a key nugget you share that folks really seem to connect with and quote back to you often?

Jeremie Kubicek
One, I say is, “Call people up, not out.” And if you want to get the best out of your people, learn how to call up, not out. And it makes a big difference.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Jeremie Kubicek
JeremieKubicek.com. You might have to put that in the show notes, Pete. It’s just Jeremie with an IE. And if you want to take the 5 Voices, just go to 5Voices.com. Take the assessment, it’s free. It’s really fascinating. Obviously, you can go deeper if you want to add the 5 Voices AI. You have to pay a little bit, but I think it’s dying $10 a month, not $20, and you get AI as well. So, if you actually want a cheaper AI, do the 5 Voices AI.

Pete Mockaitis
All right. Jeremie, thank you.

Jeremie Kubicek
Good to be with you, Pete. You’re amazing. Thanks, man.

Pete Mockaitis

Jon, welcome.

Jon Rennie

It’s good to be here, Pete.

Pete Mockaitis

I am excited to have this conversation. I’d love for you to kick us off with a riveting tale from your days in a nuclear submarine during the Cold War. Bring us into the scene.

Jon Rennie

Well, can you imagine 155 guys getting on board a submarine, then locking the hatches for 100 days, where you deploy out in the middle of the Atlantic Ocean for 100 days, and you’re with the people that you deploy with, you have to get all these very difficult things done? We had 24 nuclear missiles, a nuclear reactor, and the average age was about 20 years old, and I did that seven different times in my life. So, it’s kind of an interesting experience. It’s certainly a great place to learn how to deal with people, how to get along with people.

Pete Mockaitis

Absolutely. And, jeez, you know, Jon, do people ever just go nuts down there? Like, how does that work? How do we prevent for that? Because that seems like there’s a reasonable probability that at least a couple of those folks would just mentally lose it. I don’t know if I could handle it. Like, how do you train for that?

Jon Rennie

I don’t know if they train for it, but they do screen, they do a lot of psychological evaluations, but here’s how they really test you. On your first deployment, they actually have you climb inside of a torpedo tube all the way with a grease pencil to write your name on the end, on the outer door of the torpedo tube, and then they shut the inner door while you’re in there. And that’s their test to see if you’re claustrophobic.

Pete Mockaitis

Okay. Well, so you’ve got a couple books here in terms of sharing what business professionals can learn from sailors and their experience in submarines.

Could you give us a cool example of a story, of a principle that you know you’re right, you teach about it, and how it really came to life and transformed someone in their profession, or, in particular, into a leader worth following?

Jon Rennie

So, one of the big things about being on a submarine is that there’s a shared level of responsibility, so every sailor is critical to the operation of a submarine at sea, and no person is more important than another. So, we have a shared responsibility to operate the submarine correctly, complete the mission and get home safely.

Now, the other side of it is we have a shared vulnerability, so if anything goes wrong, if your most junior sailor turns the wrong valve, everyone perishes. So, there’s not like one person dies, we all die. So, there’s a shared level of responsibility and vulnerability that is kind of unique to just about any other organization.

And you can imagine, when I came out of the military and went into the corporate environment, I didn’t get that same feeling.

There were certain people that had certain privileges and other people that had other privileges. And when things went bad, the people with the lower privileges are the ones that get laid off. So, the manufacturing workers or the call center people, they’re the ones that always got the brunt of whenever there were layoffs.

But when I started running manufacturing businesses after I got out of the Navy, I took that philosophy of “We’re all in it together and we need to have a shared level of responsibility and accountability to the business results.” In fact, my second belief, “All in the Same Boat,” because, literally, I learned leadership in a boat, all of us together working towards a common objective.

Pete Mockaitis

Okay. And could you share with us a tale of a time where you shared these principles with folks and someone really latched on and incorporated it, made it their own, and put it into practice, and saw some cool stuff happen?

Jon Rennie

Yeah, my first plant that I took over, I was young, 32 years old, I was the youngest plant manager in that plant’s history. And I came there and I noticed that there was an us-and-them attitude in the manufacturing plant. So, the hourly people kind of stuck to themselves, they had their own bathroom, they had their own areas where they congregated, and the salaried people had their own areas, too. And I kept thinking to myself, “How do we become one team?” We have sort of two separate areas, we live two separate lives, we didn’t have a lot of shared experiences.

And I wanted to get back to those days, like, for example, on a submarine, you stood long watches, six hours at a time, with your coworkers, and you really got to know them, they understood what your challenges, you understood their challenges. We just didn’t have that in the corporate world in this manufacturing plant.

So, I implemented this process called Fridays on the floor, where the first Friday of every month, I went out on the shop floor for four hours, and I work, and every month, I go to a different department and I work. And so, I’d actually operate the equipment, I would get to know the people, they would get to know me, and I learned that there was a tremendous amount of information on the shop floor that most of the salaried, most of the manager, they weren’t even aware of.

So, it was like there were two different worlds we live in. We weren’t one boat; we were two separate boats. And when I started doing that, I kept learning more and more about the way things operated, and the concerns that people have, tooling that was bad, procedures that were bad, all these things that I learned when I was doing it. And when I would come back and talked to the other managers, they didn’t understand my passion, they didn’t understand what I was talking about.

So, over time, we actually created Fridays on the floor for all of our management team, so we all would go out every Friday, we’d rotate different areas. And then after those four hours, we’d come back into one of the meeting rooms, and we would talk about what we learned. And what was interesting is that we basically started bridging that gap between the hourly and salaried people on that site, and we started fixing all these problems that have been going on for years and years that kind of have been ignored.

So, just by doing that, by getting out on the shop floor, and actually spending time with people, we actually built that bond, we built a connection, and we sort of built a common view of the businesses. And so, we ended up on that business, well, I was there for almost four years, and we were able to just improved our processes, reduced our scrap. We ended up having record-level of sales, record-levels of profitability, and a very high-performing operation, and we became sort of the top factory in our division.

But it was all about connecting the people. Instead of having two worlds, we brought them together into one world. And this came straight from the ideas from the military.

Pete Mockaitis

That is good. Back in episode 149, we had a guest S. Chris Edmonds, who said, “People in the organization see stuff that’s dumb all the time.” We see stuff that’s dumb, and then, whether or not that gets shared or implemented upon is, I guess, there’s all kinds of variables that might speak to it in terms of what’s the culture, what’s the psychologically safety in the organization.

And what’s fun about your approach there is we don’t actually have to rely on someone speaking up to get the information. And, hopefully, as you do that over some reps, we build some real trust and communication lines that go both ways so that people will just say, “Hey, our mallet is worn down.” “Oh, got you. Okay. Well, boom, here’s a new one.” So, you see these sorts of ongoing improvements in the communication, the culture, and the ability to fix the stuff they see that’s dumb all the more quickly and readily instead of waiting for years to get a fresh mallet.

Jon Rennie

Yeah, absolutely. And the other thing, too, is I think we built shared experiences, and that’s one thing that we had on the submarine, is we had all these shared experiences where I’d noticed, when I got to the corporate world, they had different experiences about what work life was like. A lot of people on the shop floor didn’t even know what the people in the office did, they’re like, “I don’t know. There’s just a bunch of people over there. I don’t know what they do.”

And so, part of it was them getting to know what we did every day. And I think that was one of the eye-opening things about this Fridays on the floor, is that the people were actually thankful, they were like, “I never knew what you guys did all day long. I never knew what marketing did. I didn’t know what accounting did. I just knew there’s a bunch of people in the office, they got to sit. I had to stand all day.” Really interesting, yeah.

Pete Mockaitis

Okay. Well, so I want to hear about you got a few books. The title I love the most was I Have the Watch: Becoming a Leader Worth Following. A fantastic subtitle. Generally speaking, how does one become a leader worth following?

Jon Rennie

Well, it comes with the title, which is “I Have the Watch.” I was a Naval officer, and part of that, when you took over the watch, you’re responsible for the mission and the people. So, if I was the officer of the deck, for example, I was responsible for six hours for the mission of that submarine and everybody inside of it.

So, in the case of, maybe, the midwatch, the captain was asleep in his rack down in his estate room, and I was responsible for that shift, everything that happened on that shift for those six hours. And so, it’s the idea of mission and people, and that’s really critical, because a lot of times people get promoted into management jobs, and they sort of go back to what they were used to doing, maybe as an individual contributor. They do emails, they go to meetings, and they forget that it’s about the mission and the people.

And so, the idea of “I Have the Watch” is that you have responsibility, you take ownership of the mission, you take ownership of the people, and that’s a really critical part of leadership. And a big part of this book I talk about is that leadership is a people business. It’s about people. So, if you are doing and not leading, then you’re really not doing your job as a leader. So, your job is to lead, your primary function is to lead.

And it’s different than when you’re an individual contributor, like maybe an engineer or an accountant. When you become the manager, you have leadership responsibilities, and sometimes we forget about that. Oftentimes, I saw it in corporate that people forgot their people responsibilities.

Pete Mockaitis

Could you share with us an example of a common people-responsibility that people forget?

Jon Rennie

So, the big thing I saw is busyness. So, we stay busy as managers, and in a lot of cases, it’s fear-based, where managers really don’t want to deal with people because people are messy. I always say that, too, people are messy so they don’t want to deal with it, so, “It’s easier to be in my comfort zone and answer emails, or be on the phone all day, or be in conference rooms all day than going out to the uncomfortable place where my people work, and they may have complaints, or they may have concerns.”

And maybe you’re overloaded, maybe you got a lot of things on your plate, and you don’t want to spend that time getting out and talking to the people so you isolate yourself. And I see a lot of managers, in my 22 years in corporate, I saw the managers isolating themselves, and mostly it was fear-based. They just didn’t want to take the time and listen to the challenges that their employees are having.

And so, I always challenge managers to get out, to go where your people are. It’s an essential part of what we do, is to get out of our offices and spend time to where our people are. So, I have a manufacturing company that I run, and in the afternoons, I always push myself away from my desk, and I go out. I pretty much can work any job on the shop floor, so I’ll just jump on the line and help out the employees. And I’m not there to help, I don’t really do a lot helping, but I’m there to listen, I’m there to talk, and I’m there to communicate because that’s really what’s important. We have to be present as leaders.

Pete Mockaitis

Now, Jon, I’m wondering, so manufacturing is really cool because, well, one, it’s just fun to watch how stuff gets built and it’s unfolding along the process. It’s a beautiful thing to witness.

If folks are in other industries that are a little bit less hands-on or tactile, how might we implement that with regard to that joining together on the frontline and observing? I’m just sort of imagining, I’m thinking about my audio people, like, “So, how do I hop in on that?” It’s like, “So, you’re many miles away from me, and you’re doing audio stuff and software, which I appreciate, I love it.” How might I apply some of these Jon principles in these contexts?

Jon Rennie

So, we’ve seen a lot with remote and hybrid work these days, and the concept, by the way, is not something that I developed. It’s called Gemba, it’s part of the Lean Manufacturing principles that come from Toyota. And the principle of Gemba is to go where the value is added. And, usually, in the case of any type of business where most of your people are, that’s where the value is added. So, you want to go to where your people are.

So, now the question is, “What do you do with hybrid and remote work?” Well, you have a normal check-in process. So, you have a check-in process where, in this case, I would say probably more like once a week where you check in on individuals, and you have a one-on-one, and you say, “How are things going? How are things going with this project?” And you have that chance to be able to touch base. It’s a little different than pushing yourself away from your desk and walking out to where your people are.

So, it’s the idea of Gemba where the value is added, go where the value is added, and it’s going to be different for every type of business.

Pete Mockaitis

All right. Thank you. I guess I’m also thinking about sort of screen-sharing type stuff, like, “Hey, here’s what’s up. Here’s a software I use, etc.” and they could just behold, “Oh, what’s going on there? Oh, wow, that’s really cool.” It’s like, “Wow.” But I think you could still learn some things, like, “Wow, it seems like you’re spending a lot of time dealing with this.” Like, “Yeah, man, we get the audio, it’s a mess.” It’s like, “Oh, I’m sorry. I had no idea. Maybe I should be sending guests microphones,” and we do.

Okay. Cool. You’ve got a number of interesting turns of phrase, which I like to dig into a little bit. What do you mean when you suggest that we let people fail?

Jon Rennie

Failure is a powerful teaching tool. We don’t like to fail, right? So, as humans, we don’t want to fail. We want to succeed in everything we do. One of the things the Navy taught us was that was the best way to learn was to fail. And the way they did it was they put you in a position as junior officer of the watch, so you would have like an officer of the deck, and you have a junior officer of the deck.

And so, when you were junior officer of the deck, you were under the supervision of a more senior watch stander. And so, typically, then you take that junior position, and they would throw all sorts of different casualties at you – flooding, fire, you name it, an incoming torpedo. And they wanted to see how you fought the ship as a junior watch stander. And, inevitably, they would throw everything at you, and you would fail because it was impossible. They threw too many things at you.

And then they would stop the drill, we’d get the ship safe, and they would start talking to you, “What do you think you did right? What do you think you did wrong?” And it was the teaching session, the coaching session, and through that, we became better watch standers because we failed, we learned, and we got better at each of these individual tasks.

Now, what do we do in corporate a lot of times? And one of the things I noticed, kind of coming into corporate, is that we take our really difficult jobs and we give them to our senior people because we don’t want any mistakes, we don’t want failure. We take our junior people and we give them grunt work, and we make them do grunt work until you’ve been around long enough to take on a more important task.

And I think we miss out on opportunities to give younger people challenging assignments and a mentor to help them through that process, so they get exposure to the difficult things in business instead of just doing grunt work. The problem when you give a junior employee grunt work for two years is that they get frustrated.

They might come into your company very excited, very happy to be there, with a lot of passion, and that goes away as they continue to just do stuff that’s beneath maybe their skillsets, or beneath the things that they trained for in college, or maybe they got a certification in something that they never got a chance to use.

So, I really do believe that we need to allow our employees to fail in a controlled manner if we want them to learn and develop and become better.

Pete Mockaitis

Can you give us some examples in practice of folks failing in controlled manner, specifically in terms of what’s a person’s normal responsibilities versus new stretch responsibilities? And how is that controlled manner executed?

Jon Rennie
So, in my case, I’m always looking for leadership potential in employees, like someone that can maybe step up to the next level. And so, one of the things I like to do is to give them a stretch assignment. So, this might be anything from, “Develop a marketing literature for this new product that we’re coming out,” or, “Give me a market study for this particular region for this product,” or, “Lead this effort to setup pricing for this new product.”

So, I’ll give them a stretch assignment that might be outside, which is almost always outside their comfort zone, and then I want to get a chance to meet with them and assess how they do with that, so how did they with the project that was outside their comfort zone. And you learn a lot from those sessions, so you get a lot of feedback. A lot of times, the employee is excited, they get an opportunity to do something different. They’re going to mess up and it’s a great chance for coaching.

You find some employees aren’t ready to step up, and they even say that, like, “Wow, that was way beyond what I want to do. I’m maybe not interested in that.” And others are just energized by it, “Can I do it again? This was fun. This was what I want to do in my career.” So, I think finding great employees and giving them stretch assignments is a great way to evaluate their skills and give them a chance to do something kind of exciting and different.

Pete Mockaitis

All right. So, then with the marketing study, for example, I suppose if they give you a terrible study, nothing disastrous has happened there, it’s just like, “Okay, we’re not going to use this information to make any decisions,” like nobody has died, injured, or millions of dollars have been destroyed. Like, they just said, “Okay, you’ve produced a document that is of no value,” so that is a failure, but it’s controlled in the sense that no major damage has been done. Is that how you think about it?

Jon Rennie

Yeah, I think so. And, again, the more you get a chance to see somebody in action, the more you’re going to give them more responsibility that may have higher risks associated with it. But, yeah, so you do where failure is not going to be fatal.

Pete Mockaitis

Okay, so failure is not going to be fatal. And then you’re sharing with them great feedback associated with, “Hey, thanks for taking a crack at this marketing study. Here are some ways you can make that useful for us, etc.”

Jon Rennie

And also, too, is the feedback of learning from them, like, “How did it go? Where did you struggle? Where did you have a hard time finding information? How do you think you did on this?” Just hearing their experience helps you understand kind of their mindset going into it and coming out of it, and how you can coach them to even be better.

Pete Mockaitis

All right. And do you have pro tips for how you do deliver that coaching?

Jon Rennie

I think it’s kind of being honest. I think being honest is really important. Obviously, you’ve got to be sensitive to people’s feelings. I’m maybe a little more sensitive to that. I don’t want to be too harsh but I do think we need to give them the honest feedback. And I would tell you, I’ve had people where I’d given them stretch assignments, and they have failed, and when I say to them, “This isn’t really working out,” and they know it’s not working out, they’re like, “Yeah, I recognize that, and it’s probably not something I want to do more of.” So, I think both parties recognize when this is not a good fit.

Pete Mockaitis

Well, Jon, just for thought, I’d love to zoom in. Let’s say I handed you a marketing study, which clearly appeared to be assembled in 45 minutes with Google and ChatGPT and had factual inaccuracies but a couple of cool-looking charts, and so it’s no good. How do you share that with me?

Jon Rennie

Yeah, I would ask the process, “So, how did you develop this? Where did it come from?”

Pete Mockaitis

“Oh, I did some research across the internet.”

Jon Rennie

“Yeah. Well, what kind of research?”

Pete Mockaitis
“Oh, I was looking to see different competitors and their potential revenue associated with these offerings.”

Jon Rennie

“Did you talk to anyone else as you went through the research? Did you talk to anyone in the marketing department or anybody in our sales department?”

Pete Mockaitis

“Oh, no, I didn’t talk to anybody.”

Jon Rennie

“Okay. Why not?”

Pete Mockaitis

“Oh, it didn’t occur to me.”

Jon Rennie

“Hmm,” so I think there’s the discussion, there’s the sort of finding out what and where that they could do…where they see the aha moments, like, “Maybe I should’ve talked to more people.”

Pete Mockaitis

Okay. And so, I’m wondering, how do you also convey kind of the standard or what good is?

Jon Rennie

Does it answer all the questions we’re looking for? Typically, with an assignment like this, we have things that we want to get out of it, and if they fall short, then we’re going to have those discussions.

Pete Mockaitis

Okay, there you go in terms of, “Okay, the study to go into a little bit more detail, these are the particular questions we were looking to get answers for, and this deliverable does not presently answer those questions, or has false answers to those questions.”

Jon Rennie
Right. Exactly, yeah.

Pete Mockaitis

Okay. You also have the turn of a phrase “earn your oxygen.” What does that mean and how do we apply it?

Jon Rennie

So, we have an expression on the submarine that was, how do I say it, it’s a little controversial because there was a high level of positive peer pressure on a submarine. I mentioned earlier, every sailor has to have, “We have to trust you with our lives.” And so, when you first come on a submarine, we call you a nob. A nob is a non-useful body. Until you could earn your oxygen, until you could be responsible for some area of the submarine, then you were a useful body.

So, you were taking in the oxygen and the food from people that were useful, and so there was a high level of positive peer pressure to get qualified, to become a qualified operator. And so, what qualification meant on a submarine was for the sailors, junior sailors, to work with more senior sailors to prove their competencies in various operations, procedures, watch standing.

And so, as they prove their proficiency, they would actually have, what’s called, a qualification card, a qual card, and they would get signatures that, “Okay, a senior watch stander says this person understands how to use the torpedo launch system. This person knows how to repair a steam fitting.” So, you would get qualified over time and become qualified.

So, earn your oxygen means that everywhere you go, not even in the Navy, but in the civilian world, “What are you doing to earn your oxygen? What are you doing to add value to the business that you work for, the organization that you work for?” So, I often talk to high school students, and that’s one of the messages I say, is, “Don’t be a nob.”

And so, the concept there is that there are so many people in our world that are consumers and not creators. They’re consumers and they’re not builders. And so, I really encourage high school students to “Not be a consumer, not spend your time online just entertaining yourself. What are you doing to build? What are you doing to grow? What are you doing to add value?” So, the idea of earning your oxygen is becoming valuable to your organization, whoever you work for or whatever you’re doing in the world.

Pete Mockaitis

And I think that’s important to consider. And I think about in business-y terms, there’s the value you consume associated with there are costs, associated with keeping you employed with a salary and benefits, equipment, office space, etc. and then there’s value you, hopefully, are creating through your work. And so, I guess if you talk about oxygen versus dollars, it’s interesting that in some fields it’s very clear, like sales, like, “Okay, man, this is what you sold, this is what I’m paying you,” or a fundraising, it’s very clear.

And then it gets a little fuzzier the farther away it gets from that in terms of, it’s like, “Oh, well, I am doing accounting or finance work.” And so, it’s like, “Okay, well, that needs to be done, we have to stay compliant, that’s valuable.” And so, it’s tricky to precisely assess that, and yet I think, it’s my belief, as we see layoffs and such, that the more clear and massive the value you’re contributing is, the safer your job and the more likely you’re going to be on an upward trajectory there.

Jon Rennie

Yeah, absolutely. And I would say a lot of people will kind of come into a job, and they say, “Well, this is your job responsibilities,” and people will do the bare minimum, or they would just do that job responsibility. And I also say look for the extras that you can add value to in the organization. So, I started out in corporate world as an associate design engineer in a cubicle. And five years later, I was running a manufacturing plant.

Well, it didn’t happen that I just magically got there. It was through earning my oxygen and adding value in everything that I did. And, in my case, going from a cubicle to the corner office was all about volunteering, learning new skills, being there when the company needed me, and doing anything I could to support the organizational objectives. And that eventually got me the opportunity to lead a plant.

But I think if you haven’t put the extra work in, you say, “Well, I want to be promoted, I want to move up the corporate ladder but I’m not willing to put the work in,” you’re not going to get there. It does take extra effort if you want to get noticed, if you want to achieve goals that you have in your career. I didn’t necessarily have a goal to run a manufacturing plant at 32 but it happened because I was adding a lot of value in everything I did.

Pete Mockaitis

And, Jon, I’d love to hear the counterpoint to that in terms of if employees are doing that and have seen, “Hmm, the meritocratic forces do not seem to be operational here. My added value appears to amount to squat and it feels like I’m just sort of burning the midnight oil for no extra compensation, and it feels like a raw deal,” how do you speak to that perspective? And how do we assess whether extra efforts are likely to result in extra goodies?

Jon Rennie

Well, it doesn’t always work out that way, does it? So, I have a good friend, John Brubacher, who always said, “Go where you’re celebrated, not where you’re tolerated.” And I think a lot of times that we are in positions, or in organizations, that don’t recognize that kind of extra effort, you have bosses that don’t care necessarily, or they’re looking out for themselves and not looking out for their team, so there are times when you can do a lot of extra work and not get noticed, and maybe that’s not the right organization that you should be in.

But I think it’s good to have a discussion. You’re always going to have those opportunities to have a one-on-one with your boss, and a lot of companies it’s once a year. During annual performance review, you get a chance to sit down with your boss. And at that point, you can have that discussion, “Hey, I’ve been trying to do this. I’ve got this dream, or this desire, or this goal, to get to this level. I’ve been doing a lot of extra work. What else could I be doing to try to earn or move into the position I’m looking to do?” Have that frank conversation. But I would also say is be willing to move to find those opportunities.

Pete Mockaitis

Okay. Thank you. Well, Jon, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jon Rennie

I think the one thing I would say to this, when it comes to like a similar analogy from the Navy to the businesses is that without a crew, the ship is just a hunk of steel sitting in the harbor. It takes a crew to bring a ship to life. It takes people to bring our businesses to life, our plans to life, the things we’re trying to do. So, I think people are very critical to our business, and without them, we’re not going to go anywhere. So, I think we sometimes overlook the importance of people in our organizations.

Pete Mockaitis

Okay. Well, now, Jon, could you share with us a favorite quote, something you find inspiring?

Jon Rennie

Well, I like Teddy Roosevelt just as many of the things he said, but “The Man in the Arena” quote is probably been best for me. So, the idea of being in the arena is where I want to be, not a critic in the stands. And I always say be a builder, not a critic. It’s hard to be a builder. It’s easy to be a critic.

Pete Mockaitis

All right. And could we hear a favorite study or experiment or bit of research?

Jon Rennie

I’ve been doing a lot of work right now in my Ph.D. program on perseverance and grit, and, especially, in small teams, “How do you develop grit in a team?” So, Angela Duckworth did a lot of work on grit. I love her work. So, yeah, perseverance has been something I’ve been into lately.

Pete Mockaitis

Okay. And a favorite book?

Jon Rennie

First, Break All the Rules by Marcus Buckingham. It’s the one book that sort of changed my outlook for how leaders can lead.

Pete Mockaitis

And a favorite habit?

Jon Rennie

I get up at 4:00 a.m. every morning. So, I write until 5:00, and I work out from 5:00 to 6:00. So, I’ve been doing that for about 10 years, and so I feel like I get a lot done in the early morning.

Pete Mockaitis

All right. And is there a key nugget you share that really seems to connect and resonate with folks; you hear them quote it back to you often?

Jon Rennie

The big one is leadership is a people business. I see that quite a lot.

Pete Mockaitis

All right. And if folks want to learn more or get in touch, where would you point them?

Jon Rennie

My website JonSRennie.com, and I’m on every social media @jonsrennie. I’m pretty active on Twitter, so. X, I guess, now.

Pete Mockaitis

All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jon Rennie

Hey, you want to be awesome at your job, don’t be a nob, don’t be a non-useful body. Be useful in everything you do.

Pete Mockaitis

All right, Jon, thank you and good luck.

Jon Rennie

Thank you, Pete.