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511: Tiny Leaps for Your Development with Gregg Clunis (Host of the Tiny Leaps, Big Changes Podcast)

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Gregg Clunis says: "All big changes come from the tiny leaps you take every day."

Gregg Clunis discusses the small leaps you can take to make massive changes in career and life.

You’ll Learn:

  1. Why self-help is often inadequate
  2. Just what you can achieve with one tiny leap
  3. What to do when motivation fails you

About Gregg

Gregg Clunis is the host, author, and creator of Tiny Leaps, Big Changes, a podcast turned book and community whose goal is to help people become better versions of themselves in practical ways. A maker and entrepreneur, Gregg explores the reality behind personal development—that all big changes come from the small decisions we make every day. Using scientific and psychological research, he shows the hidden factors that drive our behavior and shares habit-forming and goal-oriented tools.

Resources mentioned in the show:

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Gregg Clunis Interview Transcript

Pete Mockaitis
Gregg, thanks for joining us here on the How to be Awesome at Your Job podcast.

Gregg Clunis

Thank you so much for having me, Pete. It is a pleasure.

Pete Mockaitis
Well, I also want to thank you. You were the one who gave me the idea to have five-minute calls with my listeners which I’ve been doing in celebration of 500 episodes.

Gregg Clunis

Oh, yeah.

Pete Mockaitis
So, everyone, you can thank Gregg for that.

Gregg Clunis
Well, first of all, congrats on 500. That’s amazing.

Pete Mockaitis
Well, thank you.

Gregg Clunis
How have those calls been playing out?

Pete Mockaitis
Well, yeah, it’s been really fun. I mean, it’s just fun to connect with people and I find that, hey, five minutes really goes fast.

Gregg Clunis
Oh, definitely.

Pete Mockaitis
And sometimes people, they have all these bullet points and they’re rushing to cover them. So, I think we’re going to do some more actually. So, I also want to get your take, so you mentioned that you play a lot of Fortnite and, hey, I mean no disrespect, but when I hear Fortnite, what comes to my mind is 13-year old boys playing it nonstop.

Gregg Clunis
Pretty much, yeah.

Pete Mockaitis
But I think you can translate it for the rest of us, why is this game taking off like crazy?

Gregg Clunis
Yeah. So, here’s the thing, because I think that that is true of gaming in general, but we have to look at why that’s the case, right? So, 13-year old, 14-year old boys and girls are the ones in a position where they can grind away the game to get good, and for the rest of us, because we don’t have that luxury, we never really get good and, therefore, we never really get to enjoy it.

But the reason that, and I have this conversation all the time with my girlfriend, one of the biggest reasons that Fortnite is as massive as it is and blew up the way that it did is because we all have some connection to gaming, right?

And Fortnite comes out, it’s filling this space, but then they do really, really smart things around content marketing, around utilizing their technology, reinvesting in their company to make sure the game is free, to make sure it’s available on literally every single platform.

So, it creates this hype around it, and because we all sort of have this connection to gaming already, and most people like games, we just don’t have the time for games, it just makes it super easy for us to jump back in.

Pete Mockaitis
I hear you, yeah. And I think that’s one of the keys there. I think Minecraft has that going on as well. It’s like there’s this creative element, like, “Oh, that’s kind of a nifty novel thing I hadn’t thought of. Let me give that a shot, see how it goes.”

Gregg Clunis
Absolutely. It’s a really cool feeling to be so connected to it.

Pete Mockaitis
All right. Well, thank you for unpacking that and I want to hear more. Well, you actually already dropped a life lesson on us in terms of 13-year-olds spend a lot of time playing the game so they get good, and because they get good, they’re able to enjoy it. It reminds me, in high school, shout out to Fran Kick, I think he’s still rocking as a motivational speaker. Fran Kick gave a speech to our marching band, which I still remember. He drew a diagram, it was like a loop of like a virtuous cycle of, “You do some work at something, like your instrument, and then you get good at that something, and then it becomes more fun to do that something, so then you’d actually want to do some more work at it so you even get better at it.” So, it’s a nice loop there.

And I was like, “That makes a lot of sense to me, Fran.” And so, there’s one tiny leap you all can make right there.” So, Gregg, drop an intro.

Gregg Clunis
Oh, absolutely. That’s a critical element if anyone out there hasn’t read the book So Good They Can’t Ignore You by Cal Newport, highly, highly recommend it. The core thesis of it is that pursuing your passion is the wrong way to go about it. The right way is to get good at something and, therefore, develop passion for it.

So, he went to all these different careers and people working in different fields, things that you and I would hear and think, “How can somebody possibly be passionate about that?” Right? And they found that these people, they’re doing work that most of us would not find glamorous in any way or exciting in any way, they are super passionate about it because they have a sense of agency over it, because they have a sense of independence and a feeling that they’re accomplishing something, because they have a sense of community. Like, all these different factors, and none of it had anything to do with passion. In fact, passion gets developed from having those things rather than the other way around.

Pete Mockaitis
That is wise. Well, so let’s talk a little bit about your world, Tiny Leaps, Big Changes. What’s kind of the big idea here?

Gregg Clunis
Yeah. So, the whole thing with the Tiny Leaps model, so it started as a podcast about four years ago now. And, honestly, Pete, it was kind of accidental. It was one of those things like all good things in life where I was really angry about something, and so I just decided I had to do something in response to it. And that thing that I was really angry about was what I call sort of the corruption of self-help.

So, self-help is this thing that it can be massively valuable. It can help so many people in their day-to-day lives as they move towards the things they want. But in an Instagram-driven world, it also can be very fluffy, and it also can be very removed from practicality, where certain people who are in certain situations, which I’m fortunate to be in, I can have an eight-hour morning routine, and guess what, it’ll be fine.

Pete Mockaitis
It’s not morning anymore when you’re done.

Gregg Clunis
Exactly, right? But I can have this super complicated morning routine and wake up at 5:00 a.m., like I can control every single detail of my life. That’s not practical for the single mother of three in rural Arkansas who is struggling to make ends meet. Like, that’s not something she can do. That’s not something that her neighbor can do.

So, how can we take these principles of self-help that are valuable, like the ideas of setting goals, of making lists, of reading more, of educating yourself? How can we take those things and make them as practical as possible? And so, the underlying philosophy became, “All big changes come from the tiny leaps you take every day.”

And the goal of the podcast and the media company and the book that I published this year, and all of the things that we’re building out, is 100% to just remind somebody of that every single day. It doesn’t actually matter about any individual episode or a blogpost or anything like that. It’s, at the end of this, you’re going to remember all big changes come from the tiny leaps you take every day so that you can use that as a guiding principle in your day-to-day life.

Pete Mockaitis
Well, I’d love it if you could share with us maybe an inspiring transformation or story associated with someone who took on some tiny leaps and, sure enough, saw some big changes.

Gregg Clunis
Yeah, there’s no better story for me with this than my dad. So, to give listeners some context, I’m an immigrant here, so I’m 27 now. I moved to the United States when I was 7, so 20 years ago. And my family moved us over here because we had hit hard times in Jamaica. The economy had crashed recently. My dad was running three different businesses, all of which went to zero. And he was an educated man, my mom was an educated woman, they had all the trappings of what should be successful, but they were in an environment that didn’t necessarily allow that to happen.

So, we packed up, we moved to the United States. And my dad’s first job here, before we even got here, there was a period of about a year where he was here sort of setting the foundation and then we moved. His first job here was picking apples on an apple orchard. This is a man who was a college professor, who worked in the police, I’m not sure what position, but relatively high up. He’s still pretty well-respected when you say his name down there. And his first job here was picking apples on an apple orchard as a migrant worker.

And he lived in this trailer, that I never visited while he was there but I visited when we first came here, didn’t have heat in the winter, didn’t have proper air circulation, the water wasn’t drinkable. Like, it was a bad situation. So, that’s where he started here. By the time he passed away, which was two years ago now, he was the head of quality control at a distribution plant, a bottling plant that handles major contracts, brands that you’ve heard of.

But he moved up in life pretty dramatically. We lived a super comfortable life and we’re always sort of happy and comfortable because he started from this place and he was willing to look at that and say, “Okay, this is the opportunity in front of me right now and that’s going to lead me to the next thing, and the next thing, and the next thing, and the next thing.” And, over time, you create that change.

Pete Mockaitis
That’s great. Very cool. Very cool witness there.

Gregg Clunis
And I’ll be honest in saying that the entire Tiny Leaps concept, like I didn’t realize it when I was first developing it, but it’s what I learned watching him and my mom do that, because that is what they did. And I was fortunate to be young as an immigrant here so I didn’t have the immigrant experience but I saw it firsthand. And they couldn’t have done it any different.

Pete Mockaitis
That’s beautiful. Well, so I’m thinking now in particular about working professionals and some tiny leaps that you’ve seen to be very impactful. What are some of the biggest in terms of those little things you can do that make a world of difference?

Gregg Clunis
Yeah. So, for me, it’s always been it’s so funny. I always find, and maybe your experience has been the same, Pete, but I always find that my life changes because of one individual moment, and I always have that sort of gut feeling of like, “This is the decision that changes things.” But I don’t get to that moment without trying a thousand things before it.

So, same thing happened with this podcast. This wasn’t the only thing I was doing. This wasn’t the first thing I had done. By the time I launched this four years ago, I’d already been creating stuff online for six years, none of which did anything. So, that wasn’t, by any means, the first thing. But when I started it, there was this gut feeling of like, “This is going to work.”

Same thing with decisions I’ve made recently that completely transformed my business. With that said, to get specific, and I only share that because I really want to drive home it’s not about the specific tactics. It’s about how you approach it. It’s this philosophy that if you employ it in your life, whatever your life looks like, will drive results. But to get very specific, one actual thing, that one tiny decision I made in college that I thought was going to be completely inconsequential at the time, I remember I was working on a tech startup. So, I had always wanted to be an entrepreneur. Finally, I’m away from home, I’m in an environment where I can build something. So, I start working on an idea, and I didn’t know how to build tech.

So, I sat in my room one weekend and taught myself the very basics of HTML, CSS, JavaScript, just enough because I thought if I could at least understand what’s required, then I could find somebody to do it, right? So, I sat for this weekend, used all the free resources, wrote ridiculous amounts of code, a lot of which did not do anything right, and finally emerged with this better understanding of how the Web worked.

That then led to hiring the developer, which is now a really good friend of mine. The long story short, that platform didn’t work, that startup ended up failing horribly, but that skillset of learning how to build websites, learning how the underlying technology of the Web works, that is the reason I got my first full-time job after I graduated. That first full-time job is what introduced me to podcasting and got me interested in podcasts in the first place. And then fast forward to here where podcasting now literally runs my entire life. And that all came because I gained a skillset that I didn’t have before for a completely unrelated thing that does not exists right now.

Pete Mockaitis
All right. So, you’re drawing a distinction there. It’s not about a particular prescriptive tactic, “Learn how to code,” but rather the mindset. How would you articulate that mindset?

Gregg Clunis
So there’s a really good quote that I think is actually really good for this. So, Steve Jobs, there’s a famous quote by him that I’m going to butcher, I apologize, but it’s something like, “You can’t connect the dots looking forward. It’s only when you look backwards.” So, there’s all these different actions that you take in your life and it feels random and it feels rambled, but ten years down the line, you look back, and you see how it all fit to where you are right now. And that’s true whether the outcome is good or bad.

So, the actions you took ten years ago led to where you are now. And there are other things, there are circumstances you’re facing, there’s the very real situation of sexism and racism, like there are things that you don’t control, right? But the actions you took ten years ago led to the outcome you have now, whether that’s positive or negative. And the only way you see that is by looking back at it and being willing to be honest with yourself, and say, “Okay, this is how it connects.”

In the same way, if you can look at the actions you take right now, the things you choose to learn, how you spend your time, who you spend it with, and you believe that the actions you took ten years ago led to this, then you also have to believe that these actions will lead to the next ten years. And that’s what the underlying philosophy is, the choices I make right now, no matter how small, they matter. And they matter because they’re the things that connect the dots to the next ten years.

Pete Mockaitis
Yeah, so there’s a lot in there. So, you’re doing some reflections on the past, zeroing in on identifying the patterns and the behaviors and the decisions that led to your current place, and then recognizing that your current decisions lead to the future place. And, thusly, not to just go on autopilot, you don’t really need to be thoughtful about what you’re doing and how you’re approaching things. So, all right, that is great. So, with that application of that mindset, what are some of the behaviors with your clients that you’ve seen frequently have ended up compounding in some great ways?

Gregg Clunis
Yeah, and let me be clear in that. I purposefully choose not to do any kind of coaching or anything like that in the self-help space because I think that’s a part of what led to the industry becoming an issue, a problem in the way that it is. With that said, speaking of listeners, people that have contacted me, the people in the audience, in the community, the big things that I see really driving change always rely around awareness.

So, things like journaling, things like tracking your calories, things like doing the…I know Seinfeld didn’t actually do this, but that whole like checkmark on the calendar every single day thing.

Pete Mockaitis
Seinfeld didn’t do that?

Gregg Clunis
Yeah, he came out saying that he’s not sure where that came from.

Pete Mockaitis
Oh, no.

Gregg Clunis
It’s a cool story though.

Pete Mockaitis
That really is write jokes every day.

Gregg Clunis
Yeah, exactly. But I will say I’ve done that though and it actually works really well because at some point you do feel like the calendar looks so pretty with all the Xs, you don’t want to like ruin it. But, anyway, so what I’ve found is that people tend to engage in our day-to-day lives pretty unconsciously. Like, even if you think about the last time you got into the car and drove to your job or a place that you visit pretty frequently. there’s a good chance you got out of the car at that location without remembering the one single right turn that you took, or what street name that was, or like you don’t consciously take in that information.

And there’s a reason for that. We’re pretty well-adapted to filter all of that stuff out. But we do that throughout our entire days, because if we’re doing a lot of the same stuff, which most of us are, we have our routines, we have our things that allow us to make it through life. If we’re doing a lot of the same stuff, we filter it because there’s nothing new happening. What that means is all of the bad habits that we build up, all of the things that we just unconsciously do that are holding us back, we become unaware that we’re actually doing it.

Like, we might know, “Okay, yeah, I went to Starbucks” or whatever it is, but we’re not actually internalizing that in any way. And by taking it out of our heads and writing down everything, starting to get very, very deliberate about our tracking, whatever the goal might be, it could be, “I want to save more money,” or, “I want to get this promotion,” or whatever it is, like if we start becoming deliberate about the actions we take towards those things, and the actions we don’t take towards those things, at the end of the week, we have something we can look at that tells us exactly what we did and didn’t do and how much time we spent on it.

And there’s no debating that. Like, it’s on paper. And that awareness is what eventually leads to a change in behavior because now you’re looking and you’re saying, “Oh, crap, I really didn’t do as much as I thought I did.”

Pete Mockaitis
Understood. And so, with the journaling or the tracking, are there any kind of particular questions or themes you explore? Because I think one way of journaling is to just sort of the chronology of what went down, “I woke up. I ate this food. I took a shower.” And so, I’m imagining you have something else in mind when you say the word journaling.

Gregg Clunis
No, I found that it’s like what works for you is going to be different than what works for me. I can’t remember the word for that right now. But it is very unique to the person. Like, I have a list of questions that I ask myself but that changes literally every single week. What I found, like the bare minimum, and this is mostly what I do when I journal, to be honest with you, Pete, it’s literally just making a list. And I won’t log my entire day because there’s parts of it that I don’t need to track. If my goal right now is fitness related, I don’t need to track necessarily my financial stuff. Like, that’s not where my focus is.

So, I’ll make a list of everything related to the actual goal throughout the day and I won’t look back at that list with any kind of judgment or with any kind of, like, “Oh, I need to hold myself accountable,” or anything like that because that only leads you feeling bad, and that doesn’t drive change. What I will do though is make that list, and at the end of the week, I will schedule time with myself to review the list and purely come at it from, “This is what reality is. How do we change that?”

Pete Mockaitis
Yeah. Yeah, “This is what reality is. And how do we change that?” That’s resonating. I’ve been thinking a lot just randomly about the word should and I guess use should for all kinds of things. And I’m thinking about behavior change, “I should not eat out so much,” “I should get to work earlier and do some things,” “I should get to inbox zero.” And what I find intriguing about that is that the word should is sometimes used in sort of like a moral, ethical obligation sense, like, “You should pay your taxes.”

Gregg Clunis
Right.

Pete Mockaitis
And other times it’s used in the sense of behaving differently. And I think that there’s some power in just exploring what we mean by should in terms of are we just saying that, “Well, sure, if I were to eat out less, I would derive some benefit in terms of saving money or eating more healthfully.” But in the grand scheme of all the pulls and competing demands of life is that a prudent worthy priority and what will be the downsides and what’s going to be sacrificed as a result of that, and is that indeed optimal? So, it’s like, “Should you really?” Is the should valid?

I guess I’m going a little bit in circles here, but I think what’s powerful about getting clear on tracking the actions associated with the goal is that you can sort of feel better about what you’re doing and what you’re not doing, and seeing if, in fact, a real change is worthy of being made.

Gregg Clunis
Oh, yeah, absolutely. And I think, to that last point, I think we often also, and I’m still exploring this, I’m not sure if it’s going to be the topic of my second book yet, but it is something I’m very interested in so it’ll be something. But I think we have gotten to a point where a lot of us are chasing productivity or accomplishment or whatever it is purely for the sake of productivity or accomplishment or whatever it is, and not so much because that thing actually needs to happen for us.

And I’ve started to, one of the issues I have with the self-help space is that you can find there are entire communities. I don’t know if you know this, Pete, there are entire communities out there of people trying to hack every single second of every single day to squeeze out maximum productivity, and it sort of started as a weird corruption of Tim Ferriss’ 4-Hour Workweek concept but it’s gotten really weird.

And a big thing that I’m noticing is that productivity, in a lot of ways right now, is the disciplined pursuit of bullshit. “Let me get this thing done because my life needs it or because people around me need it, or whatever it is.” It’s more so like, “Let me just check this off because it’s what I should be doing,” to use that term.

Pete Mockaitis
Well, certainly. And that sounds like it could lead you into some dark places as I kind of play that out in my mind with regard to that.

Gregg Clunis
Oh, absolutely. There’s an entire industry around like brain-enhancing supplements to maximize productivity. It’s a weird world out there.

Pete Mockaitis
And I suppose with prudence and a goal-oriented approach, that might be just the thing in terms of, “Oh, it would be helpful if I were able to focus longer based upon my objectives and this thing seems to have some good science behind it, therefore, we’re taking it.” As opposed to any opportunity to do anything we’re reaching after.

Gregg Clunis
Oh, yeah, absolutely. And I think that that is the distinction, right? There is, and it goes back to the idea of conscious versus unconscious. Like, you can fall into the trap of becoming productive unconsciously and that’s not a good thing ultimately. Like, you were just chasing tasks because you feel like you should, and chasing the supplements because you feel like it’ll help you chase those tasks which is fundamentally built on something that didn’t matter.

Pete Mockaitis
Yeah. Well, I guess some thought-provoking stuff here, Gregg. I’m chewing on this. Well, I’d love to get your take then, when you are zeroing in on going after some tiny leaps and you’re experiencing fear, resistance, “Ugh, I don’t feel like it, low motivation.” What do you recommend in terms of summoning the force to get it done?

Gregg Clunis
Yeah. Well, so the first thing, and this isn’t going to help you in that moment but it is something to acknowledge when you are more level-headed, is that motivation isn’t enough. And I think we all unconsciously know this because motivation fails us the moment we actually need it but it’s just not enough to do anything in life.

There’s so much pain and sacrifice involved in changing any small thing in your life because that change is viewed as loss. It’s a loss of that thing that you had, even if that thing was bad, even if it was negative, you started to, in some ways, some small way, identify with that thing as a part of you, and to change it means losing that part of you.

So, there’s a lot of pain and sacrifice required to make any change in your life, and motivation is not enough to get over pain. One of my favorite quotes, and I’ve been meaning to look up where this came from originally, but it’s that, “People do far more to avoid pain than they will to gain pleasure.” Being motivated to gain something is not enough to push through the pain of losing something.

So, with that said, if you do find yourself in that moment where motivation fails you, one thing I’ve found to help me really, really dramatically is to get up and do something else. And that’s one of my biggest issues with the “productivity” industry because humans are not machines and we can’t just endlessly plug away at something. By getting up and doing something else, you’re allowing your subconscious mind to deal with that problem. You’re allowing your body to get the rest it needs. You’re allowing your mind, your eyes rather, to get the rest it needs.

By doing something else, you’re giving yourself the refresher you might need to be able to come back and use willpower or whatever it is to push through the rest of that task. So, don’t be afraid just because something has a due date on it. You’ll probably get it done faster by getting up and doing something else for a short period of time rather than struggling through it for the next hour and only getting five minutes worth of work done.

And just to add to that, there’s a really good book that I highly recommend. It’s called Two Awesome Hours and I’m going to look for the name of the author right now, but it’s written by an NYU neurologist that changed the way that I look at productivity and like what we should be aiming for in our day-to-day lives.

Pete Mockaitis
And so, what is the premise of Two Awesome Hours?

Gregg Clunis
So, as you can probably imagine, Two Awesome Hours is built around this idea that you should be aiming on a day-to-day basis. And this is much more like career-focused, but on a day-to-day basis, you should be aiming to, like, your target is two hours of focused uninterrupted work. That’s it. Now, it might take you eight hours in a day to get those two hours, but they’ve done the research on this. Most of us working in eight-hour day do not work for eight hours.

So, by getting hyper-focused around the idea of, “Okay, I’m just going to get two done, that’s it, just two hours,” that allows you to cut out all the distractions, that allows you to give yourself the space to drift as you might need to. So, if you’re getting distracted, let yourself get distracted for a shorter period of time rather than fighting it for a long period of time. And just playing with this idea of, “What would it need to look like for us to focus for a two-hour window rather than going into it with, ‘I need to focus for the next eight hours,’?”

Pete Mockaitis
All right. I dig it. Well, tell me, Gregg, anything else you want to make sure to mention before we hear about some of your favorite things?

Gregg Clunis
No, I mean, ultimately, listen, when you’re trying to do something in your life, that change, it is big, it is painful, it is a representative of loss, and you shouldn’t downplay it. Like, I think the biggest problem that people have with personal development, and this is certainly true for me, I’m not speaking as a guru here, I’m speaking as someone who struggles with it. The biggest issue that we all have is that we start to beat ourselves up when we don’t hit the goal or when we aren’t as productive as we need to, and then we look for alternatives to fix it, and how are we going to optimize this thing, and whatever it is.

And the truth is, like, this stuff is hard. Like, it is legitimately difficult to do. Approach it with that understanding and give yourself the room to work through that difficult thing. You wouldn’t wake up tomorrow and expect to be able to hit a grand slam in the World Series. But, for some reason, we wake up tomorrow and expect to change our entire lives. That’s ridiculous.

Pete Mockaitis
Thank you. Now, could you share a favorite quote, something you find inspiring?

Gregg Clunis
The one that really comes to mind for me is not really a quote that I think everyone is going to be able to relate to, but for those of you who do, I think it’ll help a lot, and it’s from my dad. So, for most of my life I’ve been like that ambitious person. Like, I had the big dreams when I was a kid and worked hard and all of that stuff, right? But my biggest flaw was always that I jumped from thing to thing and I would fall massively in love with something, and a week later I’d be done with it and onto the next thing.

And I remember my dad sat me down, maybe four or five years ago, and looked at me and just said, “You have all the potential in the world but you’re going to sabotage yourself.” And it didn’t click for me. Like, when he told me, I actually remembered being very upset. Like, I felt personally attacked, and like all of the defensive stuff, right? It was after he passed away that it finally settled in for me what he was trying to tell me.

And so, for those of you listening that struggle with that, jumping from thing to thing, I want to just pass that to you. You have all the potential in the world, but unless you are able to rein yourself in and spend enough time on something to be able to actually give it a chance of succeeding, you’re going to sabotage yourself.

Pete Mockaitis
You know, we had Jay Papasan on the show in one of the earlier episodes talking about The ONE Thing, just an amazing book, I think.

Gregg Clunis
Oh, phenomenal.

Pete Mockaitis
And he said that, “I learned, as a writer, that there’s a massive difference between being creative, like staying up and having ideas, and actually producing publishable work.” And the latter kind of required him to wake up and consistently put down words at a particular time in his calendar to get the job done.

Gregg Clunis
Yeah, there is a distinction between the two, and both are required, both are good, but at the end of the day, creativity just lives in your head. The thing that puts it out is showing up every day and actually carving that creativity into something. And just real quick, so the book I mentioned before, Two Awesome Hours, it’s written by Josh Davis. And, again, highly, highly recommend it.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Gregg Clunis
Ooh, that’s a good one. So, years ago when I first started the show, I think it was Episode 4, I was looking into what happens in the brain when you meditate. Now, I cannot remember, for the life of me, who the study was from or any of those details, but the thing that I learned from it is that when you meditate, it increases, over time obviously, it increases the amount of gray matter, I believe, in the brain. And gray matter is responsible for memory recall, it’s responsible for keeping yourself like calm, and all of those management type things.

And so, there is an actual scientific link, and this I think was the biggest takeaway to me, was meditation isn’t just fluffy. Like, there’s an actual scientific link between you meditating and taking that time, and over time, that increasing your ability in the moment to stay calm and relax and handle complex situations.

Pete Mockaitis
And you mentioned a couple, but how about another favorite book?

[36:01]

Gregg Clunis
There is a book that I’ve finished four days ago, it’s called The Power. And the concept of the book, so it explores what would happen in a world where women suddenly had all the power. So, this isn’t spoiling anything, but something happens and women, for whatever reason, are able to use electric powers essentially. And it’s not magical in any way, like it feels very normal, the way she writes it.

And so, phenomenal book for those of you who like fiction and also love politics and sort of power dynamics and exploring those things.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Gregg Clunis
Notion. I recently discovered Notion.so. And when I tell you, I’ve never been able to use any project management tool for my business. They just never felt right. Notion, every single thing that I sit here and I’m like, “Oh, I wish it could…” I immediately try it and it can do it. Now, I don’t know what the team behind it is doing to make that possible, but please don’t stop if you’re listening to this.

Pete Mockaitis
And how about a favorite habit?

Gregg Clunis
I would say journaling before bed. And it’s something that I’ve been able to maintain as a habit. I definitely slip, I would say, every other night or so, but whenever I do it, it feels like I’m able to actually clear my head and get better quality sleep. And the only nights that I don’t do it are when I end up staying up late for other reasons, and because it’s now late, I just essentially crash. But the sleep quality is never as good if I don’t journal.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks, they repeat it back to you?

Gregg Clunis
All big changes come from the tiny leaps you take every day. It’s such a simple concept but I think that most people know it. So, speaking of my book, one of the number one reviews for it on Amazon is, “Oh, there’s nothing new here.” And I find it funny when I read that, like it’s positioned as a negative thing. But I find it funny reading that because there is nothing new in self-help. You already know what works. The only reason you listen to me or you listen to this show is because you’re searching for some kind of edge to make it work better. But guess what? You know what works. Just do that.

Pete Mockaitis

And if folks want to learn more or get in touch, where would you point them?

Gregg Clunis
I would tell them, if you like podcasts, which clearly you do, head over to Tiny Leaps, Big Changes. Just do a search wherever you’re listening to this, or on Apple Podcast, Spotify, Pandora, pretty much every platform. And then if you are interested in connecting further, November 1st, which I’m pretty sure this is publishing after that, but November 1st, we are launching the new Tiny Leaps website at TinyLeaps.fm and so you’ll find articles from our contributors, you’ll find podcast episodes, you’ll find videos in the near future, and it’s just sort of the next expansion of the podcast to a larger media platform.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Gregg Clunis
I would say look at today, I don’t care what time you’re listening to this, it could be midnight, but right after you’re done listening to us, I would challenge you to really sit down with pen and paper, and just ask yourself, “What is it that I actually want?” Especially with career, it’s so easy to get caught up in just the ladder of it and the cycle of it, but it’s really important to make sure you retain actual control over the direction of things are going and where you want to push it specifically, because otherwise you’ll wake up 50 years from now.

And a good friend of mine, Dominick Quartuccio, explained this to me. The definition of hell is waking up at the end of your life and seeing what your life could’ve been had you done the things you said you wanted to do. So, start asking yourself, “What is it that I actually want to do?” and then start taking those actions tomorrow.

Pete Mockaitis
Gregg, this has been fun. Keep on rocking.

Gregg Clunis
Thank you so much for having me.

507: How to Get Exceptional Mentors and Opportunities with Alex Banayan

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Alex Banayan shares unconventional approaches to creating new opportunities.

You’ll Learn:

  1. The ultimate cold email template to recruit mentors
  2. Creative “third door” approaches that nobody takes
  3. Communication secrets from Maya Angelou and Larry King

About Alex:

Alex Banayan  is the author of The Third Door, the result of an unprecedented seven-year journey interviewing the most innovative leaders of the past half-century, including Bill Gates, Lady Gaga, Larry King, Maya Angelou, Steve Wozniak, Jane Goodall, Quincy Jones, and more. He has presented the Third Door framework to business conferences and corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Salesforce, and Disney. When he was 18, Alex hacked The Price is Right, won a sailboat, and sold it to fund his adventure. He was then named to Forbes’ 30 Under 30 list.

Resources mentioned in the show:

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Alex Banayan Interview Transcript

Pete Mockaitis
Alex, thanks for joining us here on the How to be Awesome at Your Job Podcast.

Alex Banayan
Thank you very much for having me. I’m very excited.

Pete Mockaitis
I think the first thing we got to cover is how did you hack The Price is Right.

Alex Banayan
Going right to the meat. Wow, that was nine years ago. I was 18 years old at the time, a freshman in college. And the context is sort of important because I was sort of going through this what I want to do with my life crisis.


And not only did I not know what I wanted to do, I didn’t know how other people who I looked up to how they did it. How did Bill Gates sell his first piece of software out of his dorm room? Or how did Spielberg become the youngest director of Hollywood history.


So I … The short version of the story is I sort of set off to go find the book I was dreaming of reading. I went to the library and looked through dozens of biographies and business books. But eventually I was left empty-handed.


So, that’s when my naïve 18 year old thinking kicked in, and I thought well, if no one is reading the book I was dreaming of reading, why not do it myself? 


I thought it would be very simple. I thought I would just call up Bill Gates and interview him, and interview everybody else, and I would be done in a few months.

Pete Mockaitis
Alex, so good to hear from you. He picks it up and you’re just chatting away.

Alex Banayan
Yeah. I really thought that that’s how it would go. What I thought would be the hard part would be getting the money to fund the journey. I was buried in student loan debt. I was all out of Bar mitzvah cash so there had to be a way to make some quick money.

Pete Mockaitis
And actually game shows is your first instinct.

Alex Banayan
Well, do you know what’s funny? It wasn’t even my first instinct. I didn’t have any instincts. But I just kept ruminating on this problem until two nights before final exams I’m in the library and I’m doing what everyone is doing in the library right before finals, I’m on Facebook.

Pete Mockaitis
Sing.

Alex Banayan
And I’m on Facebook and I see someone offering free tickets to The Price is Right. It’s the longest running game show in US history. And my first thought was what if I go on this show and win some money to fund this book? Not my brightest moment. 


Plus, I had a problem, I’d never seen a full episode of the show before. I’ve of course seen bits and pieces when I was home sick from school in fourth grade.

Pete Mockaitis
That’s exactly what I was thinking, home sick is what I associate The Price is Right with.

Alex Banayan
Yeah. You know I didn’t have cable growing up. Everyone knows the price is right but I’ve never seen a full episode before. So, I told myself this was a dumb idea and to not think about it.


But, I sort of felt this, you know, almost like someone was tying a rope around my stomach and was pulling me in a direction. So, that night I decided to do the logical thing and pull an all-nighter to study.

Pete Mockaitis
All right.

Alex Banayan
But I didn’t study for finals, I instead had to hack The Price is Right. I went on the show the next day and did this ridiculous strategy and I ended up winning the whole showcase showdown winning a sail boat, selling that sail boat and that’s how I funded the book.

Pete Mockaitis
Well that’s excellent. So, what’s the strategy? I mean, I guess there is some strategies for winning once you’re selected. But how do you get selected?

Alex Banayan
Well that was my whole question because when I decided to pull that all-nighter, I decided I’m not going to ditch finals and just hope that luck goes my way. I was like I have to figure out this strategy.


So, I just started Googling how to get on The Price is Right, because I figured that must be the hard part. There’s 300 people on the audience.

Pete Mockaitis
Yeah, statistically, right.

Alex Banayan
Right, statistically there’s 300 in the audience, eight get called down, one out of those eight win. So, the big statistical challenge is being the 300 down to the eight.


So, what I found out is The Price is Right, and I found this out at three o’clock in the morning by the 23rd o of Google. I found this blog post from back in the ’90s that said The Price is Right is not what it seems. They make it look very random. Pete, come on down.

Pete Mockaitis
Me? Wow, all my college friends are excited for me.

Alex Banayan
Right, right. Like all … Like as if they pulled your name out of a hat. But what I learned is like everything in life and business, although it looks like luck, there is a system to it. And there’s a producer who interviews every single person in the audience before the show begins.


And in addition to the producer, there is an undercover producer planted in the audience who then confirms or denies the original producer’s selection. So, it doesn’t matter how much you love the show, how bubbly your personality is, if that producer doesn’t put you on his list, and if the undercover producer doesn’t then confirm or deny you, it doesn’t matter how much you want to be on the show, you’re not on.


So, that’s where I poured all of my focus. The long version of the story is like this, like 20 minute preposterous story and it was much less Einstein and much more Forest Camp when I say hack.


But it ended up being the event that really launched this seven year journey of the third door. 

Pete Mockaitis
So, then how do you identify who the producer is and get the meeting or the impression such that you get lucky?

Alex Banayan
Well, during my all-nighter research once I found out how it worked, I then poured all of my focus into studying who the producer is. And I figured out his name is Stan. I pretty much knew where he grew up, where he went to school, I essentially knew where he had for breakfast that morning. I learned everything I could about him.

Pete Mockaitis
Just like LinkedIn and googling around this Stan guy?

Alex Banayan
Yeah. He’s the head casting producer for The Price is Right. There’s stuff about him on the internet and when I finally, that next morning, drove on to the CDS lot in Los Angeles.


First of all, even before I got online, I realized I don’t know who the undercover producers are, so I just have to assume everyone is the undercover producer. So, I’m dancing with old ladies. I’m flirting with custodians. I’m break dancing and I don’t know how to break dance.


And eventually I get in line and about an hour in I see my guy. I see Stan standing 50 feet away from me. The way it works is Stan takes 20 people at once in line, sort of like herding cattle, puts them all in a row and walks down the line one by one ask them questions.


What’s your name, where are you from, what do you do? What’s your name, where are you from, what do you do? And before you know it, Stan is standing right in front of me and he’s like what’s your name, where are you from, what do you do?


I’m like, “Hey, I’m Alex. I’m 18 years old. I’m a pre-med.” And he goes, “Pre-med, you must spend all your time studying. How do you have time to watch The Price is Right?” And I’m like, “Oh, is that where I am?” No laughter. The joke just falls flat.


So, I notice his eyes darting as if he’s ready to move on, and I had read in a business book during my life crisis that said human contact speeds up a relationship. So, I had an idea. I had to touch Stan. Now, he’s like 20 feet away from me so I’m like, “Stan come over here, I want to make a handshake with you.” He’s like, “Oh, no, no, it’s okay.” I’m like, “Come on.”


And very reluctantly he comes over and I teach him how to pound it and blow it up and he laughs a bit, and he says, “All right, good luck,” and he starts walking away.


Now, what you need to know about Stan is he has a clipboard, but it’s never in his hands, it’s in his assistants hands who sits about 20 feet away from him, and that’s the list that gets passed on to the undercover producer.


As Stan starts walking away from me I notice he doesn’t turn around to his assistant, she doesn’t write anything on the clipboard, and just like that it’s over. And I don’t know if you’ve ever had one of those moments where you can literally see your dream walking right away from you, almost like it’s sand slipping through your fingers.


And the worst part is you didn’t even have a chance to really prove yourself. So, I don’t know what got into me, but I started yelling at the top of my lungs, “Stan, Stan.” The whole audience shoots their head around and Stan runs over thinking I’m having a seizure and he was like, “Are you okay? Are you okay? What’s going on?”


I have no idea what I’m going to say. And Stan’s looking at me, I’m looking at him, the audience is dead silent. This random 18 year old kid was shouting at the top of his lungs and again, what you have to know about Stan, he’s very typical Hollywood, turtle neck, red scarf, goatee.


And I just look at Stan with all the seriousness I can and I’m just like, “Your scarf.” And now I really don’t know what I’m going to say next. And I just look at him, I just try to be as serious as possible and I just look at him dead in the eyes and I’m like, “Stan, I’m an avid scarf collector. I have 362 pairs in my dorm room and I’m missing that one. Where did you get it?” And he starts cracking up because I think he finally realized what I was actually trying to do, and he just smiled and took his scarf and put it around my neck, and he was like, “Look, you need this more than I do.” He turned around, winked to his assistant and she put my name on the clipboard.

Pete Mockaitis
Hot dog. Well you know, Alex, we usually don’t spend this much time on the kind of fan fact background ice breaker. But I think that this is important because there’s really some lessons here.

Alex Banayan
Thank you.

Pete Mockaitis
In terms of one, you were so persistent that you went to the 23rd page of Google, and that’s the ancient, I don’t know if it’s ancient. Google is not that ancient.

Alex Banayan
The ancient Greeks talk about the 23rd o of Google where all wisdom is. 

Pete Mockaitis
Well I guess the marketing joke is where is the best place to hide a body, the second page of Google because no one ever looks there.

Alex Banayan
Right, right.

Pete Mockaitis
But so you exhibited exceptional persistence in going deep into getting that as well as some courage. You didn’t know what you were going to do, but you knew that your window of opportunity was slipping and so you just did something and then you adapted real time.


So, I think that there is some excellent lessons there. So, then you won The Price is Right, you got the sail boat, you sold the sail boat, you had some funding now for your project. And your dream book then was to interview hyper achievers and figure out what they got going on.


So, tell us how did you in fact manage to get these folks to speak with you because you soon learned that it wasn’t as easy as calling up Bill and he says oh, hey Alex. So, what did you do to get them to talk?

Alex Banayan
Yes. To my surprise Bill Gates does not do interviews with random 18 year olds. 

Pete Mockaitis
Lessons learned.

Alex Banayan
Yes, very important lessons learned. And that’s really when it took off. So, it took two years to track down Bill Gates, it took three years to track down Lady Gaga and when I had started, like I said, I thought it would be this very simple straight forward process.


But every single interview was completely different. So, on my list were people from all industries. So, for science, Jane Goodall, for poetry Maya Angelou. Computer science, Steve Wozniak, Larry King, Quincy Jones, Jessica Alba, Pitbull, Warren Buffet.


It really went across all industries and each interview was its own adventure. So, with Larry King I chased him through a grocery store. With Tim Ferriss I had to hide in a bathroom for 30 minutes. So, each one was … With Steven Spielberg I almost died in the south of France. It was … With Mark Zuckerberg I almost got the police called on me.


So, every interview was its own mini quest and what I did learn across the board though, what I learned not only in the process of getting the interviews but even more importantly in the interviews themselves is while every story was different, every adventure to get the interview was different and every person who I interviewed on that surface were more different than you can say.


Maya Angelou grew up in Stamps, Arkansas. Bill Gates grew up in Seattle. At their core, and I don’t know if you’re a big music fan, but it was almost like there was a common melody to every conversation I was having. 


And the analogy that came to me, because I was 21 at the time, is that life and business and success is just like a night club, there’s always three ways in. 


So, there’s the first store, the main entrance where the line curves around the block where 99% of people wait around hoping to get in, that’s the first store. People are just standing, holding their resumes out in the cold hoping the bouncer lets them in. That’s the first store.


Then there’s the second door, the VIP entrance where the billionaires and celebrities go through. And for some reason school and society have this way of making us feel like those are the only two ways in. You either wait your turn or you’re born into it.


But what I learned is that there’s always, always the third door, and it’s the entrance where you jump out of line, run down the alley, bang on the door 100 times, crack open the window, go through the kitchen. There’s always a way in, and it doesn’t matter if that’s how Bill Gates sold his first piece of software or how Lady Gaga got her first record deal, they all took the third door.

Pete Mockaitis
Okay, that is so meta there. So, you are going through exceptional, unique efforts to access these people and then they’re telling you stories about their own accessible unique ways that they access their successes and opportunities.

Alex Banayan
Not by design.

Pete Mockaitis
That’s pretty wild. So, I want to dig into a couple of these luminaries insights. But so can we hear some of the particular? So, I guess you had different adventures each time. So, I’m putting together some themes already for The Price is Right.


There is persistence. I don’t know if I want to call it shamelessness, but it seems like you’re not easily embarrassed or you are, you don’t let that stop you.

Alex Banayan
I think it’s … So, the latter I think is super important. Not only just reflecting on my own journey but I also think anyone with their own careers because if you, Pete, if you ask my sisters what it’s like growing up with me, they would tell you I was the most scared kid you would ever meet.

Pete Mockaitis
No kidding.

Alex Banayan
And I can still remember to this day standing outside The Price is Right, right before I was going to get interviewed just completely terrified and embarrassed and I remember literally closing my eyes and telling myself you can either just succumb to this fear and lose this entire opportunity or you can push through it.


What I realized when I started interviewing people for the third door, when I sat down with all these leaders, is that my big question for them was how did they become so fearless because I definitely was consumed by fear every step of the way.


And my biggest realization after doing every single interview was that not only were people like Bill Gates scared in the beginning, they were terrified the whole way through. And that didn’t make any sense to me.


And what I learned is that it wasn’t fearlessness they achieved, it was courage. And while the word sounds very similar, the difference is critical. And this is super important whether it’s in your personal life or in your career or in the workplace, fearlessness is jumping off of a cliff and not thinking about it. That’s idiotic.


Courage on the other hand is acknowledging your fear, analyzing the consequences and then deciding you care so much about it you’re still going to take one thoughtful step forward anyway.

Pete Mockaitis
All right. So, there you have it. So, you sort of take a look at the real, I guess, consequences and probabilities like okay, here are the options, I can do nothing and get nowhere, or I can do this and which might get me in jail or embarrassed or a sail boat. So, that’s worthwhile. I’m going to go ahead and do that because that’s more important to me.

Alex Banayan
Yeah, yeah, absolutely. 

Pete Mockaitis
Okay. Well so then … And I guess you say you have wild tales and adventure for each of these people that you interviewed. So, can you share any sort of general themes? It seems like one of them is you’re persistent over time. 


Another is that you sort of just figure out where they’re going to be and be there. Anything else with regard to your messaging or invitation of winning over assistant publicist gatekeepers?

Alex Banayan
Well, yes, there are a lot of themes that to my surprise the themes that helped me get these interviews I’ve also learned through my research are also the same themes of the most high performing sales teams and the most high performing business development teams.


And what I’ve … And you know there is macro themes and also micro tactics. Even starting on the micro which are very useful for anyone no matter what their job is there is a right and a wrong way to send cold emails.


And in the year 2019 we’re almost into 2020, cold emailing is one of the most effective ways if you can actually do it correctly. So, I learned this during my interview with Tim Ferriss. He gave me a cold email template which he hadn’t shared anywhere else that not only changed my entire life and helped me get interviews for the book and get mentors for my journey, but it also my favorite thing is since the third door has come out, thousands of readers have written in saying that it’s changed their lives.


They’ve gotten in contact with people like Sheryl Sandberg or Malcolm Gladwell, all through this cold email template.

Pete Mockaitis
Well, you’ve got my attention Alex.

Alex Banayan
Okay.

Pete Mockaitis
What does this consist of?

Alex Banayan
All right, so this is how it works. It’s super simple but again, you really have to follow it to a T. So, it starts like this, Dear so and so. I know you’re incredibly busy, and you get a lot of emails. So, this will only take 60 seconds to read. Boom, that’s the first paragraph.

Pete Mockaitis
All right.

Alex Banayan
Then you move on to the next paragraph. The second paragraph is where you put one to two sentences max of context of who you are and why that’s relevant to the person who’s reading this.


So, again, this is not where you put your bio, your life story, but you pick a couple sentences that’s relevant to that person. Boom, next paragraph.


Again, one to two sentences max of a hyper specific question that they can respond without thinking too hard about. So, what should I do with my life is a bad example of a question. But what is one book you recommend to an aspiring writer is a great question.


Then the final paragraph is the contour. You go I totally understand if you’re too busy to reply. Even a one or two line response will completely make my day. All the best, Alex.

Pete Mockaitis
Okay. So then they gave you a book, which is nice. But you were interested in a little more. So, what then?

Alex Banayan
Bingo. So, I got the follow up advice during my interview with Bill Gates. Bill shared a lot of incredible advice about sale secrets and negotiating secrets. But one of the things he really emphasized is if you get someone to like you and to be invested in you, you don’t really have to negotiate that hard.


One of the things he did very early on in his career, which was very surprising to me is he would do exactly that. He would … Let’s say he was in the beginning of Microsoft doing a deal with IBM and wanted to create a relationship with the executives there.


When he would meet them he would ask them for book recommendations and then he said the key is he said busy people don’t have a lot of time to think, so what they do is they create frameworks whether they’re conscious of it or not.


And let’s say someone reaches out to you and says do you recommend a book? And you give let’s say three book recommendations. If that person gets back to you in a few months you might think, oh, that was a pretty smart person, they took my advice, that’s nice.


If they obviously don’t get back to you, you probably don’t even think about them again. But if someone gets back to you in one week saying I read all three books and the second one you recommended has completely changed my life and in these ways, I just wanted to say thank you.


All of a sudden that person creates a mental framework that you are a very good investment of their time. They just spent 30 seconds giving you advice and it’s already made a giant transformation in your life. And they also think that’s an incredibly hard working person who I want to get to know better.


Slowly it starts with an email, then maybe you next time you’re in town, “Hey, I’m in town. I would love to see you for 15 minutes if you’re available and if not totally understand.”


Then maybe you’re going through a challenge in a few months. “Hi, I’m sure you’re incredibly busy. I’m going through this crisis. Do you have a little time to talk on the phone?” It slowly builds and grows.


A mentorship isn’t something that you just sign on the dotted line. It’s a relationship that slowly grows with time and investment.

Pete Mockaitis
That’s good. So, then with these folks is that, well I guess 15 minutes is all you need for your interview in your book and what you’re trying to accomplish there or have you stayed in touch with some of these folks over longer periods?

Alex Banayan
Yeah, absolutely. You know it spans the spectrum. So, with some people they … With Quincy Jones it was three hours, a three-hour long interview. With some people it was a little shorter. For some people like Bill Gates the only time I’ve ever spent time with him was during that interview in his office.


With some people who I interviewed they’re some of my best friends now. There’s this great quote that I really love that always come to mind. It says … I can’t even remember who said it. It said something along the lines of respect the people who make time for you out of their busy schedules when you need them. But love the people who never check their schedule when you need them most.


I think what’s beautiful about this journey for the third door is it started as my journey to get advice to figure out how did the most high achieving people launch their careers. But what ended up happening is it also became this very personal journey where I was finding myself and growing up along the way and some of the people who I interviewed sort of transcended not only as an interview subject to a mentor, but to being like family members.

Pete Mockaitis
Yeah, that’s beautiful. And so there was a lot there. Let’s just get a couple tidbits just to get a taste of the wisdom of some of these amazing folks. So, a couple that you mentioned to me that I’d love to get maybe just one minute. All right, Maya Angelou, how do you write good?

Alex Banayan
Oh my good. A part of me literally wants to open up the book and read directly, but I’ll paraphrase. But she, I would say also just to give her credit which she doesn’t need extra credit because everyone knows already how incredible she is. But she was the only interview subject where her words, I literally could just sit back and she wrote the chapter herself. 


Just you asked her a question and she literally gives the most gorgeous and beautifully written response out of her mouth. It was definitely a very, very big honor to speak to her.


When it comes to writing she said the biggest thing she recommends a new writer to do no matter your age, is to take the writing that you just wrote, find a quiet room, close the door, and read your writing out loud.


She said it sounds obvious and simple but almost no one does it. People don’t like to hear the sound of their voice, they don’t like to read things out loud. But she said the best form of editing is reading it out loud because only then can you hear the melody of the words. And writing, good writing, is much more than logically putting words in the right order. It’s about creating a melody that is easy for the reader to take in.


She shared a quote with me that I’ll never forget. She said, and I think the quote is by Nathaniel Hawthorne, the quote goes, easy reading is damn hard writing.

Pete Mockaitis
Agreed.

Alex Banayan
Right? Easy reading is damn hard writing. And Maya Angelou insisted that the inverse is true too, easy writing is damn hard reading.

Pete Mockaitis
Yeah, that’s perfect.

Alex Banayan
Yeah.

Pete Mockaitis
Thank you. How about Larry King and interviewing?

Alex Banayan
Oh my God. Larry I’ll give a tidbit but he taught me so much. He looked at me the first time we met or the second time we met and he said, he was like, “The problem with all young interviewers when they’re just starting out …” And again, this is interviewing whether it’s for a TV show or radio show or even interviewing in a hiring process.


He said, “They look at the interviewers they admire and they try to copy that.” They look at maybe Oprah who uses all this emotion or Barbara Walters who’s very strategic or even Larry himself, which is very straight forward and they try to copy that style. Larry said that is the biggest mistake you can make because you’re focusing on what our style is not why we have that style.


The truth is those are the styles that makes them the most comfortable in their chairs. When you’re comfortable in your chair, the person you’re interviewing becomes comfortable in their chair, and that’s what makes for the best interview.

Pete Mockaitis
That’s good. Well Alex let’s go meta here. How do I make you more comfortable in your chair? I’m in pajama bottoms right now, if that helps, but you can’t see them.

Alex Banayan
The fact that you are just asking things that you are genuinely curious about and it sounds like you’re having fun is making me have fun. So, I’m very grateful.

Pete Mockaitis
Well thank you. Well that’s true. I really do want to know these things and I’m curious, so thank you. So, very cool. Then this third door mindset here, which is there’s more than just the two options associated with the masses and the VIPs. There is a third door. 


So, what are some general questions or means by which you began to discover what those third doors can look like in any given situation?

Alex Banayan
You know what’s interesting about the third door is it’s not a recipe for success, it’s a framework for success. The difference is this is really a lens to view your challenges, a lens to view the obstacles that no matter what’s in front of you, no matter what challenges are in front of you, at the end of the day there’s always a way.


And again, it doesn’t matter if we’re looking at how Warren Buffet got funding for his first investments or how Steven Spielberg became the youngest director of Hollywood history, what the third door framework tells you is that you don’t have to sit back and wait for a boss or a parent or even a mentor to give you permission to go after your goals.

Pete Mockaitis
All right.

Alex Banayan
You have the power to make it happen yourself. And what I’ve noticed with readers of the book is it gives you a sense of possibility. What I’ve learned is you can give someone all the best tools and tactics in the world, and their life can still feel stuck. But if you change what someone believes is possible, they’ll never be the same.

Pete Mockaitis
Yeah. That really resonates in terms of what you believe is possible. You know what, I even see this in small ways. I’m thinking about boy it goes big, it goes small. It’s like what could be possible in terms of could it be possible to earn a quarter million dollars a year by working less than 20 hours a week? Yes. In fact, I know people who do that and I find that inspiring and I’m kind of building my business to accommodate that so I have more time for just docking out and reading long whole books and studies and being with my kids and exercising and what not.


But along the way I’m having so much fun that I just keep working. So, that’s cool too. But I think even in the micro sense, this has happened to me a couple of times with I’m thinking about home renovation. I know it’s so mundane, since we’re talking about huge dreams and life visions.


But I think that’s let’s say I get a quote from one vendor, and I go man, to rebuild those kind of loose bricks around the perapet walls they’re called, that extend above the roof and to get a new roof that’s going to cost $40,000 says one person. And I go, dang, I sure don’t want to spend $40,000.


But if I, even if I get just a little bit of benchmark research data from Homeadvisor.com or from another quote or for some people that I’m talking to, then I begin to learn what is in fact possible and then I say no, I don’t like that answer that I got, so therefore, I will persist until I get another answer I like.


And spoiler alert, I just hired someone who’s going to take care of our roof matters for less than half that price. So, yay. And if I had no idea of what was possible, I might be like well shocks, I guess that’s what it costs. Man, that’s expensive.


So, I think that your sense of possibility can be expanded with even a quick Google search like in your case.

Alex Banayan
Right, absolutely.

Pete Mockaitis
Not a quick Google search 23 pages down, but you say oh, it is in fact possible to take an action that gets me selected for Price is Right.

Alex Banayan
Yes, yes, 100%. 100% yes.

Pete Mockaitis
That’s cool. So, what are some additional means by which you recommend that you become aware of possibilities? So, one is huge, is finding mentors.

Alex Banayan
What a great question, that’s a great question. I love that.

Pete Mockaitis
Yeah, lay it on me Alex.

Alex Banayan
Because what I’ve learned is you should do what you can with what you have. You should do what you can with what you have. Now, for most people, look, if you’re listening to this right now, at the very least you have internet access. That’s how you’re listening to this podcast, right?


So, you already have access to YouTube, every podcast out there, and books whether you buy them yourself or you sign up for a library account and rent it on your phone. And when I was first starting out, and I think it’s really important to remember that I didn’t know anyone, I was an 18 year old college student. And my mentors at the time were books. I read Tony Hsieh’s Delivering Happiness, CEO of Zappos and that became my mentor.


I read Pour your Heart Into It by Howard Schultz, the CEO of Starbucks and that became a mentor to me. And in the beginning it was just books. And slowly with time I began to meet the authors of the books by going to author events and then I started cold emailing authors and started meeting them in person.


And of course the dream is for the people you look up to, to be able to help you in real time and real life but you have to start somewhere. And starting with YouTube videos if you’re interested in social media marketing. Type in Gary Vee on YouTube and just go down that rabbit hole if you’re interested in entrepreneurship. There is so much out there.


What happens when you start absorbing yourself very … And I love really going down that rabbit hole when you really absorb people stories is it shows you what’s possible, going back to your question how to do that.


And I think you have to be very proactive in the process because if you’re sitting back at your job or in your classroom, no matter where you are in life, and you’re just taking in the information that’s been given to you, your sense of possibility is very slim and very narrow.


But if you actively push yourself to read things that you normally wouldn’t read, talk to people you normally wouldn’t talk to, your life will never be the same.

Pete Mockaitis
I think we have to address an issue that can just short circuit the magic of that possibility becoming present to you, which is a tendency to, I don’t know what the word is.

Alex Banayan
I’m curious what you’re saying because I have an idea too.

Pete Mockaitis
Is it other, I don’t want to say otherize, but to form a wall or distinction it’s like okay sure, Howard Schultz could do that but he is Howard Schultz, you know? Larry King could do that but he is Larry King and I am not Larry King. 


So, that notion that that person is completely different from me and therefore that possibility is not real, I think that can just kill the magic. So, how do you inoculate yourself from that influence?

Alex Banayan
So, a book I would recommend is called The Magic of Thinking Big. It’s an older book, I think it’s maybe 50, 60 years old. The Magic of Thinking Big, and it’s very good at addressing that issue. 


And something I learned from one of the people who I interviewed is that you want to create a mental bank almost an internal bias of possibility. When I meet people who have that problem in a very severe way, what I recommend them do is do a 30 day challenge of every day for 30 minutes for 30 days in a row, they need to journal for 30 minutes every day on a moment in their life whether at home, at school, at work, where they had a giant obstacle that they overcame.


If you spend 30 minutes, you know even if nothing comes to you for five minutes, something will come to you at some point, and they could be something small. Like literally I was really thirsty and didn’t have any money for a vending machine and I ended up finding, searching the couch cushion, whatever.


It could be silly stuff, it could be big stuff like a health challenge or a relationship challenge. What you’re doing is reprogramming your mind, because I’ll tell you, no one is born thinking they can’t do it. Whether you are aware of it or not, there have been implicit messages and events that have created that outlook within you.


And you have to become proactive in reprogramming your mind. And even going to therapy is a good solution. I’ve been going to therapy once a week for five years now, and it’s really helped me reprogram old stories. 


At the end of the day our life is only as valuable and only as productive as the value and the productivity of the stories we tell ourselves. And it’s up to us to choose which stories we want to live with.

Pete Mockaitis
Yeah, I dig that. So, the journaling about times you’ve overcome obstacles, then reprograms your brain such that when obstacles no longer seem permanent or immovable, it’s like oh, that’s just like those 30 other things that I overcame. All right, well, let’s figure it out.

Alex Banayan
Exactly, exactly. 

Pete Mockaitis
That’s cool. Well also, I guess I’m thinking now about … Let’s use some examples of obstacles and overcoming just because if … I think that’s probably the hardest part of the 30 day challenge is your very first day or two it’s like oh, I don’t really know, nothing will come to mind.


Because sometimes I think that conjures up an image of really dramatic stories of I’m thinking of motivational speakers here. I was broke and on drugs and on the streets and all.

Alex Banayan
Right, it doesn’t have to be that dramatic.

Pete Mockaitis
Addicted to everything. But then I pulled myself up and blah, blah, blah. So, it’s like okay. But give some more examples of hey, challenge overcoming. There might be even mundane just to get a start at it.

Alex Banayan
I think what’s really easy is when I tell people when they do have problems finding examples, I always tell them think back to high school because of high school every day we had a different silly challenge that we found and created a solution for whether you didn’t study for a test and you had to cram by creating a last minute study group where you all exchanged resources.


Or for me I remember not, this is a really preposterous situation, but there was a teacher that was the meanest teacher in the school and I got assigned to that teacher on the first day of school. And I realized that I didn’t want my whole year ruined because that teacher is very notorious.


And I ended up just sitting outside of the guidance counselor’s office for six hours doing a sit in until the guidance counselor would meet with me. Literally preposterous silly things even because the point of this exercise is to show you that in all aspects of your life, whether it’s with a romantic partner or with a parent, when you had obstacles you had the skillsets within you to figure it out. 


And what you’re really doing is you’re helping yourself trust yourself more. That’s the difference between confidence and self-confidence. Confidence is external and self-confidence is internal.


What you’re doing is you’re building your internal self-confidence, your trust in yourself of what you’re capable of.

Pete Mockaitis
Yeah. And it’s just so fun. When you were talking about high school, you were bringing back memories to … I thought it would be fun to participate in the musical we did for Grease. 


But I, at the time and still to this day, I’m not really that great in singing. So, then it became clear … I can read the lines. I talk pretty well. And then it was like then we had to singing. So, I remember this guy Jordan who just has an amazing voice, he was like bring him home. Everybody was like wow. It was like all this.


But what I did know is that I had a lot of enthusiasm and there was one tune I thought was deeply embedded within me, I kind of sang to myself at times. So, it was from a commercial and so I just went for it and said it doesn’t matter what comes, fresh goes better in life. With Mentos Fresh and full of life nothing gets to you. Staying fresh, staying cool. So, I’m singing the Mentos commercial.

Alex Banayan
Right, right. 

Pete Mockaitis
And because there was emotion and it’s not that complex of a tune in terms of number of notes and range, I made a decent impression and I got the part, which was modest. I was in Danny Zuko’s crew.

Alex Banayan
Very important, very important.

Pete Mockaitis
And Sunny I believe, yeah, Sunny was his name.

Alex Banayan
Cool leather jackets.

Pete Mockaitis
Yeah, yeah. I had one line like tell me more, tell me more, could you get me a friend. Which is tricky because it’s a high note, and I didn’t do super well. But I got the part and had some fun, and it really set things up in some cool ways in terms of making some great friends and being engaged with activities and I stuck with it.


So, while I haven’t thought about that in a long, long time, but you brought it up and it was fun to remember. And I do have a greater sense of possibility not so much from a source of oh, I’m getting pumped up because let’s do a motivational program or I have the tiger or whatever.

Alex Banayan
Right.

Pete Mockaitis
But rather it was like oh, that was a real thing that happened. And there was a good result and there can be more of that in my life. It’s powerful.

Alex Banayan
Yeah, absolutely.

Pete Mockaitis
Well Alex, good stuff, tell me anything else you want to make sure to mention before we shift gears and hear about a couple of your favorite things?

Alex Banayan
I think you’ve really nailed it because when I think of everything we’ve talked about so far has this common theme of really looking within yourself and the answers are in there. And the whole point of the third door is not only to equip people with tools not only to change what they believe is possible but really at the end of the day it’s to liberate yourself because whether it’s at work, whether it’s at home, our real goal is to try to be most us version of us, right? The most you version of you. And the third door is really a mindset to liberate yourself.

Pete Mockaitis
Thank you. Now, could you share a favorite quote, something you find inspiring?

Alex Banayan
I was reading a book and there was a Warren Buffet quote that I just really loved yesterday that I said we don’t have to be smarter than the competition, we just have to be more disciplined.

Pete Mockaitis
Thank you.

Alex Banayan
I really like that.

Pete Mockaitis
And a favorite book?

Alex Banayan
Oh my God, so many. I would say something that comes to mind right now is The Alchemist by Paulo Coelho. 

Pete Mockaitis
Thank you. And a favorite tool, something you use to be awesome at your job.

Alex Banayan
This is a great tool and it’s not a tool. It’s the airplane mode function on a phone. If I want to be productive, there is only one way to do it, by putting my phone on airplane mode. Silence doesn’t work. 


When I’m writing, I will literally not only turn of my phone, I’ll hide it in a drawer on the other side of the room to use my laziness against me.


But if I just want to do something very thoughtfully for even 30 minutes, I have to go on to airplane mode.

Pete Mockaitis
And a favorite habit?

Alex Banayan
Meditating twice a day.

Pete Mockaitis
Do you use an app or just breath or what’s your approach?

Alex Banayan
I went to … I use a thing called transcendental meditation, which there’s a lot of teachers all over the world who’ll do these three days workshops. But I really believe any kind of meditation is good as long as it feels good for you.

Pete Mockaitis
Is there a key nugget you share that really seems to connect and resonate with folks that quote it back to you often?

Alex Banayan
Yeah. There’s one quote from the book that I see quoted often, which is when you change what someone believes is possible, you change what becomes possible.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Alex Banayan
The book is everywhere. Books are available whether it’s Amazon or Barnes & Noble or Audible. And if you end up getting it, let me know so I can say thank you. Instagram and Twitter are all the same, it’s just @AlexBanayan.

Pete Mockaitis
And do you have a final challenge for folks looking to be awesome at their jobs?

Alex Banayan
Great question to end with, yes let me think about that. Let me make that thoughtful. Ask yourself the second, actually no, not the second this is done. Ask yourself some time today where you actually have some time to yourself, what are you the most afraid of at this point in your life right now? Because I think in that answer lies some of your destiny. 

Pete Mockaitis
All right. Alex this has been a treat. Keep on living big possibilities and good luck to you.

Alex Banayan
I am so grateful. This was a ton of fun, thank you.

 

Next: Ron Price talks about becoming an influential leader.

485: Learning like a Superhuman with Jonathan Levi

By | Podcasts | No Comments

 

 

Jonathan Levi says: "It's actually quite ridiculous what your mind can do if you know how to use it."

Jonathan Levi shares how speedreading and visual mnemonics can enhance your learning.

You’ll Learn:

  1. The scientifically-proven method for speedreading
  2. How curiosity improves learning
  3. A simple trick to remember names and face

About Jonathan

Jonathan is a serial entrepreneur, author, and lifehacker born and raised in Silicon Valley.

He’s the author of the Become a SuperLearner series, and the host of the award-winning Superhuman Academy podcast. His passions include learning languages, musical instruments, acro yoga, weightlifting, and cooking.

He lives in Tel Aviv, Israel with his superwoman, Limmor.

Resources mentioned in the show:

Thank You, Sponsor!

  • Policygenius helps you shop for life insurance in under two minutes. Check them out atPolicygenius.com.

Jonathan Levi Interview Transcript

Pete Mockaitis
Jonathan, thanks for joining us here on the How to be Awesome at Your Job podcast.

Jonathan Levi
Thank you so much for having me, Pete. I’m really stoked to be here.

Pete Mockaitis
Well, I’m stoked to have you. And, boy, we’re talking about super learning, speedreading, memory becoming super human-type things. I think it’s going to be a ton of fun. But I’d love it if you could maybe orient us for starters. Like, what’s really possible for a human being with regard to some of this stuff? I know we got memory champions who dazzle us. But can you just sort of paint a picture for what happens in the highest echelons of human super learning?

Jonathan Levi
Yeah. You know, no one’s ever asked me that.

Pete Mockaitis
I’m just giving you a little softball to warm it up.

Jonathan Levi
Yeah. Why has no one ever asked me that? I think the real answer is I don’t know, but I know what I’ve seen. I don’t know what the upper upper echelon is, but I’ve seen incredible learners throughout history, and I’ve made a practice of studying incredible learners throughout history. And the vision that I paint, and the reason my show is called Superhuman Academy, it used to be called Becoming Superhuman, is because I believe in a different model of super human.

And I think probably the prior generation, what I call superhuman, they would call a renaissance man or woman. Someone like Benjamin Franklin or, to go less cliché, someone like Thomas Jefferson who, like, “Oh, you know, I invented 15 different electronic devices. I discovered electricity. I, on the way, happen to dabble in diplomacy a little bit and helped entire countries form their revolutions, made huge advancements in democracy, learned six languages because no one was willing to translate the books, so I did it myself,” that kind of thing.

Built businesses, sold businesses, established entire organizations, and I think you see this throughout history. You see these people who are so multidisciplinary, and I think that, ultimately, if you ask me, “What’s the purpose of all of this? Why learn faster?” is to do that. It’s not really to go deep, deep, deep, deep, deep into one subject, though I suppose you could, but I think apropos, like how do you be awesome at your job? It’s being a multidisciplinarian. It’s being able to be someone who’s maybe in sales and already have learned your entire customer’s product pipeline.

I gave a talk to Shell’s 150 Top Salespeople in the World, and I asked them, “What’s your biggest challenge?” And they’re like, “We need to know more about our customers’ businesses than the customer knows themselves.” I’m like, “That’s a pretty big challenge because the customer focuses on one business. You each are managing five to 10 accounts.” But that’s what it is, and that’s what’s possible if you can learn and, more saliently, if you can retain everything you learn.

You can be a multidisciplinarian and from there things get fun. Then you can learn four to five languages. Then you can learn four to five different musical instruments. You can pick up different sports and habits, like acroyoga, or Olympic weightlifting, or speaking Russian, or piano. These are all things that I’ve just done in the last few years because you make learning a habit, you make learning a super skill, and then you make learning a hobby in a way of life.

Pete Mockaitis
Yeah. Well, that’s cool. So, your benefits there in terms of what’s possible is you could, is it fair to say, that most of us could become half as awesome as Thomas Jefferson or Benjamin Franklin if we knew super learning approaches?

Jonathan Levi
Yeah, I think we could become just as awesome.

Pete Mockaitis
Oh, what level is awesome?

Jonathan Levi
One hundred percent as awesome.

Pete Mockaitis
That’s exciting.

Jonathan Levi
And I’m right now reading a book called A Brief History of Everything, and I’ve read half the biographies out there and The Autobiography of Benjamin Franklin, and Elon Musk. I really geek out on the stuff. And sometimes I just think to myself, I’m like, “You know, it was easier back then because there were fewer people doing cool stuff. It’s like 1% of the population was college-educated and the vast majority of people couldn’t read. It was pretty easy to stand out as a brilliant genius.” So, I think we can achieve as much in learning. It might be harder to have an impact. Timing is everything, right?

Pete Mockaitis
It’s like, “You and everybody else knows five languages. Not impressed.”

Jonathan Levi
Bingo. And it’s like I was toldby a teacher, it was like the best thing you can ever do to be successful is to be born in the right place at the right time to the right parents. Everything else is like minor tweaks. So, being born on the cusp of like a couple different revolutions in a couple different countries in a time where democracies are forming. That’s pretty, like, you’ve got really great opportunities there that I think maybe we don’t have.

But then again, maybe 300 years from now people will go, “Gosh, I wish that I could’ve been born right when the world was transitioning from old industrial agriculture and ineffective means of energy production and pollution to renewables and sustainables. Gosh, they had so much more opportunity back then than we do now.” So, who knows, right?

Pete Mockaitis
Yeah, indeed. It can go either way. Well, so that’s exciting. So, we painted a big picture in terms of what may be possible. And I’d love to maybe zoom right in. So, what’s really nifty about your courses in helping folks become superhuman and super learning is that you could readily measure results with regard to, I mean, memory performance, speedreading performance, fast learning performance. So, could you share with us just roughly kind of approximate average before/after results that you see for your students in terms of what you do measure?

Jonathan Levi
So, I don’t have exact numbers for you but I can tell you from stuff that people publicly post in our Facebook group. Typically, when people come to us, they can remember exactly the average, right? Your short-term memory is kind of like four or plus or minus two. Sometimes we get someone who can memorize seven.

When people leave our course, the maximum we have them memorizing is like 20 random pieces of information and they all can memorize the 20. I can tell you that I pushed myself a little further because I’m kind of the poster boy and I can memorize 50 digits backwards and forwards without breaking a sweat. And the upper-echelon students that we have that have kind of gone on to take this more seriously, they are memorizing thousands of digits. Or, we had one guy go to a conference and memorized a 150 people’s names at the conference. And the conference was a two-day conference. It’s like, “How did you manage to have 150 conversations?” That’s the super skill there.

Pete Mockaitis
Really. When did you go to the bathroom?

Jonathan Levi
Exactly.

Pete Mockaitis
When did you go to get snack?

Jonathan Levi
Right. You probably were shaking hands and kissing babies, you know. But it’s insane what you can do. And we know, I guess I should preface by saying like we teach the exact same techniques that are being taught to win World Memory Championships. We scale it down a little bit because some of the things that are being done in competition are just not practical.

For example, in order to win a World Memory Championship today, you need to kind of have all the memorization work and setup done, so all you have to do is rearrange things. So, I’m not going to tell you, “Hey, Pete, go out and memorize 999 different images for all the possible different three-letter or three-digit numbers out there in the world.”

But we teach the exact same techniques in terms of how you actually do it, how you create these memories, how you organize them, how you structure them, how you review them. So, the world record right now for memorizing a deck of cards is under 13 seconds. The record, last I checked, this changes pretty often. Last I checked, the record for the number of decks of cards was 36 decks of cards in an hour. Pi has been memorized in 30,000 plus digits. It’s actually quite ridiculous what your mind can do if you know how to use it. And that’s like the really big asterisk because most of us were never taught how to use our brain.

Pete Mockaitis
Well, that’s intriguing. So, that’s the memory side of things. How about the speedreading side of things?

Jonathan Levi
Yeah, so speedreading I always like to preface, not least, because people have been fined many hundreds of thousands of dollars for false advertising in speedreading but also because of those individuals, people have a lot of misconceptions about what speedreading is. So, it’s not reading a page a second, at least not the way we teach it, which is the way that’s based on science.

It’s not reading one page with your left eye and the other page with your right eye. It’s not photo-reading. It’s not any of that. The research is very clear and I encourage people to visit our website SuperHumanAcademy.com/science. We actually hired a PhD in neuroscience who recently was on a Nobel Prize-winning team for some of the work that they did in memory.

The research is very clear that comprehension drops at 600 words a minute. Coincidentally, the speedreading that we teach, we tell people, “You can get up to 600 words a minute with the amount of comprehension that you’re getting or higher because of the memory techniques that we implement, and you can get up to 800 words per minute with around 70% to 80% comprehension.” Again, there are sometimes things that you need to read that you don’t really need 100% comprehension.

But, with all that preface, I do want to say memory techniques are kind of like an operating system overhaul. Or, to choose a different metaphor, it’s like completely changing out the engine and transmission. Whereas, speedreading, I found, in my experience and the experience of over 200,000 students, is more like a specific tool, and you’re not going to use it all the time like you use memory techniques. You’re going to use it when you need information quickly, when the joy of reading is not the most important part, and when you’re not going to be doing it for extended periods of time.

People always ask me, “Okay, you can read 700-800 words a minute. That means that you can read the average book in 90 minutes.” And I say, “Yup.” And they say, “Do you ever do that?” And I say, “Only once or twice because after that I need like a three-hour nap. It’s exhausting. It’s absolutely exhausting.” So, I always like to give people those caveats because it’s an incredibly powerful tool. It got me through business school. It’s the only reason why my email inbox is not completely overflowing, and why I am able to keep up on a lot of the research, I hate to say all the research, that’s being done on neuroscience and learning. But it’s not what a lot of people have marketed it as.

Pete Mockaitis
You know, it’s so funny, Jonathan, I was debating with myself, it’s like, “All right, if this guy comes on the show, it’s like he can do 10,000 words per minute. How much am I going to rip into him? Am I going to do it gently or viciously?” You know, that’s what I was thinking.

Jonathan Levi
Viciously.

Pete Mockaitis
It’s like, “Okay, will I just quietly cut that out because I know it’s wrong?” But I love it. You gave me all the right answers. Not that I know all the right answers in advance, but I’ve kind of dabbled and researched a bit in terms of like what’s just impossible. And I love the integrity here in terms of hiring a doctor, getting into the mix, and sharing the constraints and limitations. Like, hey.

Well, first of all, it would still be awesome to double your reading whenever you need to. That’s still a huge benefit. But, note, if you want to really enjoy what you’re reading, and you do want to savor it, and you want to get full energy for everything else you’re doing in the rest of the day, then it ain’t the tool for you to pull out in that moment. So, great visualization.

Jonathan Levi
And I want to say there are gradations, right? Like, I, after being trained in speedreading, before, well, there kind of isn’t a before. I had learning disabilities growing up so my parents bought me speedreading books when I was like 12. So, it’s hard to determine when my “before” was but I never could get it to work. And when I was tested at age 24 for my reading speed, I was reading in like 450 words per minute, whereas the average person reads 200 to 250 words per minute, if they’re college-educated. But my comprehension was 40%, so like what does that achieve?

Today, I can read that same 450 words per minute with near perfect comprehension. So, it’s not an either/or situation but it is…One of my mentors once told me, “The best speedreaders are able to vary their speed, not just based on what they’re reading but in individual sections and sentences.” So, it’s like, “Okay, I know what’s going to happen in the section. Let me ratchet it up and I can read much faster. Whereas, okay, hang on, I’m really confused about this whole chapter on quantum mechanics. I’m going to bring it back down.” And that back down may still be 300, 400, 500 words per minute but with much higher comprehension.

When I created our original course, I came at it from this whole perspective of, first of, I was taught to speedread by two different teachers and it never worked for me because it’s the classic Woody Harrelson, like, “I read War and Peace in an hour and it’s about Russia.” But, also, understanding that the ultimate timewaster is chewing air. It’s even worse to read fast and forget everything you’re reading than it is to just read it slowly. So, we focus on comprehension.

And, truthfully speaking, over the last six years, we’ve made the comprehension and memory and retention parts bigger, and speedreading part smaller, and we’ve moved all of the comprehension and retention pieces up earlier on in the course because it’s just, time and time again, that’s what transforms people’s lives in our courses.

Pete Mockaitis
Well, so let’s dig into a bit of the how here. So, how does one boost their comprehension when they’re reading?

Jonathan Levi
Yeah, that’s a great question. First thing you can do, and I think your listeners will appreciate this because I haven’t talked about this in 5,000 other interviews that I’ve done over the last six years. Many people don’t realize how important preparation is overall, and I’m going to explain two different aspects of preparation. And both of them are going to seem like, “There’s no way that works, this is fluff. Give me the good stuff.” This is the good stuff. Don’t worry.

One, if you don’t know where you’re going, any road will take you there. And so, if you just pick up a book and you don’t stop to ask yourself, “What am I trying to get out of this book? What level of comprehension? Am I reading it for a specific piece of information, for enjoyment?” That’s going to change the way that you pay attention. It’s kind of like setting goals, right? If you don’t have goals, you kind of just coast, like, “What are you doing, right?”

So, going in with preparation, and preparation also means like having a backup plan. Like, what are you going to do if you don’t understand the text? Are you going to reread it or are you going to ask someone or are you going to look it up somewhere else online and see if it’s explained more clearly? So, having this backup plan and knowing exactly what you want to get out of the text.

In my next book, The Only Skill That Matters I go into much more depth about this conversation of preparation and give people kind of a flight checklist of, “You need to answer these questions before you dive into learning.” Part of the reason that this works so well is we know a lot about the way that the adult brain learns and the requirements for learning. And we know that adults learn best if they know why they’re learning something, how they’re going to use it, and if they’re going to use it immediately, which is a nice segue into the next kind of preparation piece, which is something we call prereading.

Prereading comes from this reading methodology called SQ3R – Survey, Question, Read, Recall, Review. When you do prereading, you survey and question. You’re looking at the text very, very quickly and kind of skimming. You’re doing what I like to call reinforced skimming. You are looking for things that jump out at you – titles, words that are capitalized, numbers, headings, things that are italicized, long words, things that stand out, pictures, diagrams. And then you’re generating questions about those things.

For example, “Why are they mentioning San Francisco? What happened in 1949?” You’re generating all kinds of cognitive biases as well to try and get your mind to be curious. A human brain can’t resist a good question. And so, if you are able to generate questions and curiosity and, essentially, get yourself to the point where you actually want to read this text, even if it’s something you don’t necessarily want to read, you’re going to enhance your focus, which is going to enhance your comprehension.

Studies have actually shown that people who pre-read the text not only are able to read faster when they do read it, they’re also able to produce higher quality, more accurate summaries of the text, which is a proxy for how well they understood, retain, and were able to reproduce and recall the text. It’s a very good test for understanding actually how much of it sank in. And all that is from flipping through the pages, spending one or two seconds on each page before you read.

Pete Mockaitis
Interesting. So, with one or two seconds, I mean, you’re not really subvocalizing anything. You’re just sort of just getting a visual exposure.

Jonathan Levi
You’re barely comprehending anything.

Pete Mockaitis
Yeah, like those are words.

Jonathan Levi
Yeah, you’re literally generating curiosity. And the beauty of this technique is that there’s kind no wrong way to do it. We’re in the process right now of building our certified coaching program and training our certified coaches. So, I’ve just gone through this whole thought process, and a lot of what we do, the trick is like, “I don’t know what’s going on in the person’s head and there’s a lot of like false flags that can happen and cognitive biases and stuff like that.”

But with this one, the test is very simple. Is the reader able to produce questions around the test? Like, if I have you skim, Pete, 15 pages, looking at each page for one second, and then I take the book away, and I ask you, “What are some of the things you want to know when you read this when I let you read this?” And you go, “Okay, I saw this thing in there. It was like hyper myalgia or something like that. I didn’t catch what that word is but I’m dying to know what it is and what it means, and why is it in the history textbook. Like, that makes no sense to me.”

Or, you come and you say, “Man, I saw the word vegan and I have a feeling I know what this author is going to say, and I have a feeling this is going to be that kind of text that my friend, Allan, really loves because he’s like a total vegan warrior.” So, you’re already generating questions, curiosity, and you go back to those three requirements that I mentioned. You’ve already done a lot of the work to prime your brain. And this comes from the theory of an early learning expert named Malcolm Knowles.

You’ve already told me how you’re going to use the text. You’ve already told me why it’s applicable and why you’re looking to read it. And, since you’ve already told me that you’re going to be using it immediately to talk to your friend Allan, or send it and rub the article in his face, so you’ve generated so much curiosity and questions, the other test is like, “Are you now eager and excited to read this text because…? Forget the fact that it’s about real estate law in the Netherlands, or something super boring like that. Are you eager to read it because you have all these unanswered questions?”

Pete Mockaitis
Yeah. And if you’re not, that might be an indicator right there. It’s like, “Well, do you have to read it?” Maybe you get all that done and move on to something else.

Jonathan Levi
Yeah.

Pete Mockaitis
That’s cool. Well, yeah, that gets me going. I’m thinking now about Bob Cialdini’s book Pre-Suasion. He sort of talks about how he figured out a formula to get his class like super engaged such that they would not even leave when the bell rang. It’s like, “Oh, it looks live we’ve cracked the code here.” And it was in that very thing, it’s about generating questions, like, “How is it that this occurred when this, this, and this were not working in their favor?” Like, “Well, I don’t know. How did that occur?”

And it’s just like any good story or movie or book, even like a mediocre one, like Lifetime Original Movies. There was a period in my life, I don’t know why, but they kept sucking me in, and they weren’t really good.

Jonathan Levi
This was before Netflix.

Pete Mockaitis
Right, yeah. Cool. So, SQ3R, you brought it to life way more than I’ve experienced when I first encountered it, that it’s all about generating that curiosity and that eagerness so that your brain is amped, it’s primed, it’s good to go. So, what should we do after the prereading?

Jonathan Levi
Well, then you’ve gotten through the S and the Q, now you get to R. You do your first readthrough and, ideally, you speedread depending on your level of training, I guess, I would say. You speedread the text, and we can go into how all that works, or doesn’t work in the case of a lot of what you see online. And then after that, you pause and you review. You review the text. You close your eyes, or close the book, or look up at the ceiling, and you ask yourself, “What did I take away from that?” And you do this, you can do it at the end of every page, you can do it at the end of chapters, but you stop and you create visualizations, visual mnemonics.

This is huge because most people read once and expect themselves to remember everything that they read in that book forever. And that’s not going to happen even with the best mnemonic techniques. You’re only going to remember it for so long. What you need to do is spaced repetition. So, you close the book, you review, and then later on, ideally, ideally, you would test yourself on this knowledge.

I like to create simple tests for myself by just writing a summary for myself of the book, key takeaways and key points. And then after that, you continue to review. Periodically, you go in, look at your notes, look at your highlights, and just kind of refresh yourself. Look at your book summary. Because anyone who tells you, “I can teach how to memorize something once and remember it forever,” is a liar. Your brain is designed to forget things. It is highly efficient, in fact, at forgetting the things that you don’t use. So, if you want to remember something, you kind of need to review it and use it.

Pete Mockaitis
Yeah, there’s a brief period of time which all of United States history made great sense right when I turned the A.P U.S. history exam in high school. And it was kind of fun and then it all left me. Alas! So, understood. So, if you don’t need it, it goes away. Got to do some reinforcing of it. Cool. So, that’s sort of the speedreading side of things. Any perspective with regard to like, “I stop send.” I saw a video of Tim Ferriss drawing some lines in on a book. Anything you want to comment in that world?

Jonathan Levi
Yeah, absolutely. So, first, you have to understand that your eyes are not meant to read, right? And reading is great. I love reading. Me and reading are besties. But we are not really meant to process language visually and, therefore, reading does this kind of weird thing where you take visual information, which is these little squibbles on a page, which we’re super effective at consuming information in that way. We can not only assess someone’s face, and if we recognize them, but also the complex emotions on that person’s face in 150 milliseconds. It’s insane. We’re really good at picking up information visually.

But then what we do is we try to process language through that. That’s where everything kind of falls apart because we don’t process language that fast. And so, we subvocalize, which is an unavoidable thing because we’re meant to process language auditorily. And so, you have this kind of like whole mess of what’s going on and that’s why when you scan people’s larynx, even speedreaders that way.

Pete Mockaitis
As I do.

Jonathan Levi
Yeah, as one does. You just put a sophisticated electronic equipment up to one’s larynx in your goings about, and you see that there’s electrical signaling when someone is reading because we’re kind of processing with our larynx. I’m not a neuroscientist and I don’t play one on the internet, but that’s kind of what we understood about reading.

So, there’s no way to avoid some subvocalization entirely but you can reduce it in the same way that we’ve all seen those stupid things posted, where it’s like, every word is misspelled but the first and last character is right so you don’t even notice or you can still read it. Or, situations where you see a paragraph of text and the word “the” is repeated every single time twice but you don’t even notice because you’re kind of on autopilot.

So, we can reduce subvocalization. And one of the ways that we can do that is by optimizing the movement of the eyes. When your eyes are in motion, when they’re making what’s called saccades, you’re actually subject to a phenomenon called saccadic blindness or saccadic masking. In other words, your optic nerve kind of shuts off while your eyes are in motion.

If you don’t believe me, you can put two fingers out in front of you, one on your right hand, one on your left, and then look at your left finger, and then look at your right finger. And notice that you kind of don’t pick up any information in between. Your brain stitches the pictures together.

Pete Mockaitis
Huh.

Jonathan Levi
Yeah.

Pete Mockaitis
Well, it’s funny because we have our recording time are going, it’s actually moving, right? You see those red numbers moving. They totally disappeared. Yeah, okay. I’m with you.

Jonathan Levi
And that’s fine. That’s like really useful if you don’t want to fall over every time you like move your eyes. But what that means is while your eyes are in motion, you’re not taking in additional information. Most people, when they read, they make one saccade and one fixation which is kind of, think of a fixation as like an eye fold or resting of the eye. It’s when you’re fixated on something per word. And, therefore, there’s a lot of motion going on, and a lot of times spent in saccadic blindness.

You can never train your eyes to have a wider fovea, which is the focal area of the eye, but you can train your brain to pay attention to the fuzzy stuff, the same way that someone who needs glasses can still kind of pay attention to what’s happening even though it’s a little fuzzy. You can do this with various different tools, and once you train your brain to pay attention to the fuzzy stuff, in the perifovea, the stuff outside the focal optimal area, then you can start making larger saccades, moving your eyes only once or twice per line of text. Then we can optimize those even further so you waste less time and less of the fovea and perifovea looking at white stuff in the margins, and more time looking at the good stuff, the text.

Pete Mockaitis
And so, when you say tools, is this like the writing of lines inside a couple words of the margins of a book or what do you mean by tools?

Jonathan Levi
Tools to expand your ability to take in information from the perifovea are called Schultz tables. And you can actually check them out at Games.BecomeASuperLearner.com. We have some free Schultz tables exercises that people can do. It’s quite fun. It’s like a Sudoku but you stare at the middle square and then you try, without moving your eyes, to pick up all the stuff in the periphery. Then you expand it, get bigger, make the number smaller, and you can actually train yourself to pick up stuff in the margins, which is pretty cool.

Pete Mockaitis
Yeah, that is fun. And we’re both genuinely enthusiastic about this. This is what makes a podcast great. It does sound like fun for me to do and I definitely plan on doing so. So, now then, you mentioned subvocalization, which is like the inner voice of kind of saying the words. You’re saying, so that still happens even though our eyeballs are taking in more words, we’ve got that tiny voices actually reading silently all the words that we’re picking up.

Jonathan Levi
Yeah. Well, not all. Even people who aren’t trained in speedreading rarely subvocalize every word, like, and, etc. But for a long time, I thought I just need to get better and reduce it to the point where it doesn’t happen. And then I dug deeper into the research and realized a few different things. One, there’s no way to eliminate subvocalization. It’s just part of how we process the text but you can minimize it.

And, also, every once in a while, and by that, I mean like at least once a month. People like to send me a different research paper or article or study “disproving” speedreading, and I love these because almost invariably they prove the kind of speedreading that we’re teaching. They’re disproving the speedreading of 5,000 words per minute by saying, “Reading is limited in the most skilled and trained readers to 600 words per minute with perfect comprehension.”

And one of the things that they talk about is you cannot train your brain to read an entire page or even an entire line, it just can’t be done. You can’t read an entire line without moving your eyes. But they’ve shown in studies that when you block the stuff in the periphery, in the perifovea, so, for example, if you tracked someone’s eye on the line, and you essentially only let them read the word that they’re reading, and you don’t let them have what they call a preview effect, their comprehension and reading speed dramatically suffers even when the preview, even when the blocker is moving pretty much as fast as their eye.

So, it’s super interesting. It’s like this research that disproves speedreading is actually proving exactly this, that the perifovea is a critical part of reading, and you need to be able to see what’s happening. So, therefore, we should be able to optimize and train that piece.

Pete Mockaitis
That’s cool. That’s cool. Well, let’s say we shift gears a bit.

Jonathan Levi
I don’t know if that answers your question though.

Pete Mockaitis
Oh, no, I dig it in terms of, yup, that voice is going to be going and there’s no way around it. But you may not have to articulate every connect a word in the inner voice, so that’s handy.

Jonathan Levi
Yeah. And, again, one of the reasons why that’s so important is, first off, our comprehension is just better visually. We have better visual memory and better, as I said, we’re faster at comprehending things visually, but also, I encourage everyone listening to this podcast, go back a couple minutes, and if your app allows it, it probably doesn’t allow you to go beyond 3x speed. The reason for that is we can really only comprehend the spoken word in around 400 words per minute. And the reason most of these apps are limited to 2x speed is because you can’t really get every single word at more than 300 to 400 words per minute.

Now, I’m speaking about 150 to 160 words per minute so you do the math. 2x speed is 300, and see how comfortable that is. And then imagine another 50% on top of that. So, subvocalizing every word really just slows you down.

Pete Mockaitis
Okay. Cool. So, let’s shift to the memory side of things. I’ve read some of the tricks associated with trying to memorize a list of things, “Create a ridiculous picture in your brain to connect them.” So, if I’m remembering iPhone and screwdriver, I might imagine like 100 screwdrivers dancing on my iPhone, and then I’ve connected that with this list. And then, numerically, turn each number into like a sound, like nine becomes a P or B sound, and then you can create words out of numbers, and then visualize them and link them together.

So, those are some tactics that I found kind of handy when I really hunker down and say, “Okay, I have to remember this list. There’s no means of writing this down. We’re going to go use these approaches.” But what I find tricky is faces, and I think all professionals can be enriched by this if we can put faces to names. So, Jonathan, I’d love to put you on the spot, how can we boost our memory for names and faces?

Jonathan Levi
Yeah, it’s a great question. It’s actually people often ask me, like, what do I use this stuff for, and where has it made the most impact in my life. And I think they expect me to be like, “Well, I speak four languages and I learned two musical instruments in the last few years and blah, blah, blah, blah.” But that hasn’t impacted my life nearly as much as just always being able to remember names.

And one corollary of that is I can tell you all the waiters that has served me in the last two weeks. Today my waitress at the restaurant was Maya, and whenever I need Maya, like everyone else is shouting, “Excuse me,” or, “Check please,” and I just say, “Maya,” at normal speaking volume, and she whips around and I have my check, and it’s amazing.

But how do you do names and faces? Very simple. Same association and visualization techniques. In order to memorize something, first you need to visualize it, it’s going to be the vast majority of the benefit is going to come from visualizing everything that you want to remember. Creating these novel bizarre pictures that you mentioned, but then also connecting it.

Our brains function a lot like Google’s PageRank algorithm. They ask, “What is this connected to? How many other things is it connected to? And how important are those things?” Because there’s a lot of information hitting us every day and we need some way to figure out what is and is not important.

So, what I might do is, first, connect that person to someone else that I know that has that name, and figure out their commonalities, picture the two of them together, picture the two of them fighting, something absurd and outrageous. That might be easy. If their name has another possible visualization opportunity, for example, Mike, I might picture them doing karaoke and embarrassing themselves with a microphone.

Pete Mockaitis
With a microphone.

Jonathan Levi
Right. If their name is Ross, I might picture them bargain shopping at the store Ross, and on and on and on. If they have a name that maybe you don’t know, like Sangina, or Croshant, I would break it down and figure out a way to make it into some kind of visualization that I am familiar with. So, Croshant might become Croissant, and I might visualize him wearing a hat made out of a croissant, and then probably, hopefully, not going to call him Croissant, but if I do, I can say that I misspoke. And that’s how you do it. It’s visualizations and connections to preexisting knowledge.

Now, I’m probably never going to forget what a croissant looks like or what a croissant is. That’s a memory that’s like pretty deeply-ingrained for me especially because I have many memories when I was living in France of walking down the street and picking up fresh croissants, and maybe I could throw Croshant in with that memory. So, you pick things that are familiar to you, that are important to you, and then you incorporate those into, again, tip number one, your visualizations.

Pete Mockaitis
And so, just how long does that mental process take?

Jonathan Levi
Fractions of a second if you’re trying to. Well, so Harry Lorayne once told me, this is going to seem like a tangent, he once told me that first thing to remember names and faces is actually paying attention to them. So, I do have to mention that because Harry Lorayne is kind of the godfather of modern memory improvement and he’s right. About this we agree. Most people don’t pay attention. So, first step is pay attention.

And second step is repeat the name back, because I cannot tell you these techniques are so incredibly powerful. You really don’t want to mis-remember someone’s name. I had someone who I thought I could’ve sworn she said Sharon. It was Shannon. For many weeks after that, I called her Sharon, and I never once forgot, by the way, to call her Sharon. They’re very powerful techniques. Make sure you get the name right.

In that time where you go, “Is that Croshant? Am I saying that right?” you now have given yourself one to two seconds which is more than enough time. Recently, at the same lecture for Shell, someone came up to me after I got off stage, and he said, “Okay, memory man, look at this.” And his last name was C, his nickname was C+13 because his last name had 14 letters, C plus duh, duh, duh. And it was pronounced Horechevsky. It’s like a long Polish name.

Pete Mockaitis
Horechevsky.

Jonathan Levi
And he said, “How do you remember that?” And I was like, in the time it took me to describe it, I already had it, right? So, I imagined people dancing the Hora, like Orthodox Jews with their black and white outfit, they’re dancing the Hora in a Chevy, and they’re like shaking skis above their head – Horachevsky. Like, how quick is that, right? All I did was just, “What do those three things sound like? Hora, Chev, Ski. Visualize that.”

Pete Mockaitis
Yeah, that’s cool.

Jonathan Levi
Now, I always talk about Horachevsky. I don’t remember his first name, he didn’t ask me to memorize his first name, I believe it was Jeff.

Pete Mockaitis
And what’s funny is that I can imagine that maybe the first hundred times you do this you got to hunker down and think for a good, I don’t know, 20 seconds, “Horachevksy, okay. Boy, I’m going to go with a prostitute, I don’t know.”

Jonathan Levi
That works. That’s even better than mine. It’s more outrageous. Violent, sexual and kind of like disturbed imagery works even better.

Pete Mockaitis
Okay. Cool. Well, so you’ve got a turn of a phrase that I can’t resist, I got to touch on this. What’s the mnemonic nuclear option and how do we use it?

Jonathan Levi
Oh, yeah, this is a good one. So, the mnemonic nuclear option is my kind of fun nickname for the Memory Palace.

Pete Mockaitis
Okay. How does this work out?

Jonathan Levi
Yeah, I call it the nuclear option because it’s kind of like, for most things, going to a water balloon fight and bringing in ICBM with a nuclear warhead. It’s like it’ll do the job. It’s probably overkill but it’ll do the job. If you’re learning three people’s names at a cocktail party, you probably don’t need a Memory Palace. It’ll work.

And what you do in the Memory Palace Technique, or Method of Loci, people may have heard, is you take a location, such as your house, your office, whatever, you take these visualizations that you’ve created of Mike on the mic, or Horachevsky, and you put them in places. That’s it. You put them on furniture, you put them in windowsills, corners. I like to put them in logical places based on what they are.

So, for example, the word for burn in Russian is stored on the stove. Makes a lot of sense. And just by doing that, because our brains are wired to remember location, it’s kind of part of your survival toolkit. If you don’t know where the winter food supply is, or where you buried something, or how to get to the watering hole, you’re kind of done from an evolutionary perspective. So, our brains remember locations really crazy well automatically. So, this is kind of just hijacking that, and it’s an incredibly powerful technique.

This is how people reach those achievements of Pi to 30,000 digits or a deck of cards in under 13 seconds. It’s insanely powerful. I think, out of all the hacks that I’ve ever learned, and I’ve done 240 something, 50 something episodes with some of the world’s top superhumans, this one is the craziest one, where it’s like, “I can teach you this, and in an hour of practice, I can ten 10x to 20x your memory.” It’s massive ROI.

Pete Mockaitis
Well, I guess we’ve almost spent a whole hour on it, but I’ve heard of this. But, so, if I just like stick a person on the couch in my head, I don’t know, it doesn’t seem kind of very noteworthy to me. Like, do I need to make it ridiculous with regard to how they’re being placed on the couch? Or how do I make it?

Jonathan Levi
Let me show you how powerful this is. We’ll play a fun game. Did you move around a lot when you were a kid?

Pete Mockaitis
No.

Jonathan Levi
And everyone in the audience can do this even if they did. Do you remember your childhood home?

Pete Mockaitis
Yes.

Jonathan Levi
Do you remember your parents’ bedroom?

Pete Mockaitis
Yes.

Jonathan Levi
That was probably the room that you spent the least time in in the house, right?

Pete Mockaitis
That’s true.

Jonathan Levi
Okay. What side did mom sleep on, left or right?

Pete Mockaitis
You know, I don’t know if I know. I know where the little wolf puppet was that belonged to my dad, where was that post.

Jonathan Levi
Okay, where was that?

Pete Mockaitis
That was on the left side as I’m facing him, the left foot side.

Jonathan Levi
Okay. Do you remember, was there a table by the side of the bed?

Pete Mockaitis
Yes.

Jonathan Levi
What was on that table?

Pete Mockaitis
There was an old-school alarm clock with red digital numbers. There’s usually a book.

Jonathan Levi
So, two things, was it a GE alarm clock, the red digital numbers?

Pete Mockaitis
I’m not sure.

Jonathan Levi
So, a funny story, I do this a lot to demonstrate. By the way, when was the last time you were in that house?

Pete Mockaitis
It was more than 13 years ago.

Jonathan Levi
More than 13. Did you ever sit down and go, “I better remember this red alarm clock”?

Pete Mockaitis
No.

Jonathan Levi
Right. So, your brain does this automatically ranging from you can tell me what corner of your shower the soap bottles are in, like, the most mundane stupid things, all the way up to 13 years ago what was on the bedside table, and the room that you spent the least time in. The other funny thing, as I do this a lot as a demonstration, it seems like everyone’s parents had that same freaking alarm clock. My parents had the exact same one, it was like wood grain, red letters, GE. They must’ve made millions on those alarm clocks.

Pete Mockaitis
That’s good. That’s good. So, I’m with you. Fair enough, I’m remembering these locations real well. And so then, I can just stick new things there and they’ll be there when I revisit the location?

Jonathan Levi
Yeah, and you do need to review. You can’t do it once and it’ll be there forever. Though some stuff that I put in there once randomly I can’t get rid of. That’s a whole different skill. But with very minimal review, it will stay in there.

Pete Mockaitis
Okay. Well, I want to make sure we get a chance to talk about a couple of your favorite things. Jonathan, can you give us a favorite quote?

Jonathan Levi
Ooh, I’ve got a few but I’ll go back to an old, old school one that I used to love, which is, “The greatest happiness in life is the conviction that we’re loved, loved for ourselves, or rather loved in spite of ourselves.”

Pete Mockaitis
Powerful. And how about a favorite book?

Jonathan Levi
I have to probably say Dale Carnegie, How to Win Friends and Influence People.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Jonathan Levi
Yeah, so people can check out SuperhumanAcademy.com where we have hundreds and hundreds of hours of podcast episodes with the world’s top performers, online courses, free trials of online courses. We got a ton of stuff up there. And I would encourage people to check out my latest book coming out September 3rd, it’s on Amazon, and we can send a link to put in the show notes for you guys. And that is called The Only Skill That Matters, and it talks about all this stuff in a fun and engaging way, with stories and examples. My mom says it’s a really good read, so what more testimonial do you need?

Pete Mockaitis
That’s good. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Jonathan Levi
Yeah, I want people to go out today, and I want them, in their job, or in their day-to-day interactions, to learn the names, as we’ve discussed today, I want them to learn the names of 10 new people. And then I want them to remember those names, first off, and I want them to see what the impact in their life is of just getting to know 10 new people and learning their names, professionally, personally, or otherwise.

Pete Mockaitis
Thank you. Jonathan, this has been a lot of fun. I wish you all the best in your learning adventures.

Jonathan Levi
Back at you. Thanks so much for having me.

484: The Overlooked Basic Skills Essential for Career Success with Dean Karrel

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Dean Karrel says: "The most important thing is to be yourself, enhance your own skills and make yourself better. That's how you advance your career and find new opportunities."

Dean Karrel makes the case for mastering the basic skills that will put you above the rest.

You’ll Learn:

  1. How “B students” can achieve more in their careers
  2. How to survive and thrive in office politics
  3. The secret to building unshakable confidence

About Dean

Dean Karrel is a Career and Executive Coach. He is the instructor of twelve courses with over 600,000 views available on LinkedIn Learning and has also been in senior leadership positions for more than three decades with major global publishing companies, including 22 years at Wiley. Karrel has hired and trained thousands of people at various stages of their careers, motivating them to maximize their abilities.

Resources mentioned in the show:

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Dean Karrel Interview Transcript

Pete Mockaitis
Dean, thanks for joining us here on the How to be Awesome at Your Job podcast.

Dean Karrel
Pete, thanks so much. It’s a pleasure to join. And you’re getting close to 500 of these podcasts. That’s really impressive.

Pete Mockaitis
Oh, shucks. Yeah, it is, it is coming up and I’ve got something special I’m thinking about for number 500. I hope it comes together.

Dean Karrel
I was wondering if you were going to do some special event. That’ll be very exciting. So, you’ve got certainly a lot of us listening when number 500 comes up.

Pete Mockaitis
Oh, cool. Thank you. Well, there’s so much good stuff to talk about and I want to first hear your tale. I understand you have entertained dreams of being a standup comedian and your name is pronounced Carol not Karrel.

Dean Karrel
Carol, that’s correct.

Pete Mockaitis
So, I’ve got to hear, do you have one or two great jokes you think could be stage-ready?

Dean Karrel
Well, I’ve got a number of jokes that could be stage-ready, unfortunately, I don’t know if they’d be good for the podcast. It’s funny, over the course of my career, people have said to me, “Dean, you tell great stories, you tell great jokes, you should be a standup comedian.” Well, the funny thing is, it’s like if you’re in front of an audience of colleagues and friends, and you’re making fun of yourself or you’re making fun of senior leadership of the company, of course everybody is going to laugh and they’re going to enjoy it.

The trick is how do you do that in front of an audience that doesn’t know you? And so, early on, when I first graduated from college, I actually went to a couple open-mic nights. I’m living in upstate New York, Rochester, New York and I go to the Holiday Inn Chuckles Club or something on a Friday night open-mic night. And I think the crickets are still chirping. It is really tough.

I talk about it in my career about confidence and how important it is to have confidence. Well, that shattered my confidence, trying to tell jokes and be a standup comedian. It is something that these people I give a lot of credit, because talk about being vulnerable and being out there, and you’re standing on a stage. So, I quickly learned that standup comedy was not going to be my profession.

Pete Mockaitis
Understood. Well, that’s amazing. They make it look so easy, the great comedians, but behind the scenes, there are many, many jokes that have died after testing and you’re only seeing the greatest hits by the time the Netflix special comes out.

Dean Karrel
Well, it’s interesting, I talk about in business the importance of planning and preparation. And what’s interesting, if you go back to standup comedy, we see Seinfeld, or you see your favorite comedian, or you see the comedian who appears at the comedy club in Chicago or New York or LA. They just don’t get up there and start telling jokes. They’ve gone through weeks and months of planning and prepping and honing their skills so there’s a correlation to that to business, how important it is to be ready. And it’s also knowing your audience.

You asked me for a couple of jokes right now. Well, it’s not appropriate. It’s tough right now for this audience. And there’s a whole correlation to all of these things from comedy to actually to the business world of planning and preparation, and also knowing your audience.

Pete Mockaitis
Well, so I want to dig into a lot of the expertise and tidbits along these lines in terms of knowing your audience and doing the preparation. And so, you’ve done many courses and many years of coaching. I’d love to start with maybe what’s perhaps the most surprising and fascinating discovery you’ve made when it comes to professionals at work, like over and over again you see this?

Dean Karrel
I think over and over again we try to impress or we get intimated by people with lofty titles or advance degrees, and we try to be people that we’re really not. I use an example of when I first got into business, I was really impressed with some of the colleagues that I worked with. I thought they were smarter, I thought they could do things better than me, and I’m kind of really intimidated by that, and I found myself trying to do things that really weren’t myself.

And you see in business where people say, “Well, I need to have an MBA in this,” or they get impressed by somebody who’s a senior vice president of marketing or sales or the CFO or CEO. And you need to step back and realize you have to be yourself and how do you enhance your own skills. And sometimes we get intimated and sometimes it comes back to confidence. But the most important thing is be yourself and enhance your own skills and make yourself better. And that’s how you advance your career and find new opportunities.

Pete Mockaitis
And so, you say to yourself, could you share an example of the opposite of that? Like, it’s a mistake to try to do this when that’s not you.

Dean Karrel
Well, I remember going to meetings when I first got into business, and I’d be intimidated by seeing somebody that maybe had a lofty title and somebody with an advance degree. So, I would speak up in meetings because I thought that would be an impressive thing to show other people that I could hold my legs and hold my stance in front of a large group of people. And I would talk about things and I would go down a road that really didn’t need to be done. Or I would extol achievements that I had made in the sales field in trying to impress others. And I quickly came to realize, you know, that’s just not being myself.

I was trying to please others and at the same time what I was doing was not really being authentic. I wasn’t being genuine or real. I was just trying to prove myself to other people. And that never works. There’s a lightbulb that goes off in everybody’s career when they realize, “You know what, I just need to be myself.” Not everybody is meant to be the CEO. Not everybody is going to be the Chief Marketing Officer or the best sales professional.

So, how do you separate yourself? And how do you enhance your own abilities? And that’s the lightbulb that comes off in some people’s career early on, in some people it never goes on. But you have to realize that, “Where do you fit in business? And how do you maximize your abilities to be successful?”

Pete Mockaitis
And when you’re doing those things, trying to prove that you’re smart, which is unattractive for everyone around, it’s like, “Okay, Dean, you’re wasting our time. Okay, we already know that you’re fine, which is why you have this job and, yes, we already know those accomplishments. Thank you for reminding us. Can we get onto the topic at hand please?”

Dean Karrel
Well, we all know those people. We go into a meeting and somebody will say, “Well, I’m the senior vice president of XY & Z.” Or, there’s always that one person in every company who is the first person to talk in every meeting, they’re the know-it-all. And behind the scenes, we’re all saying, “Oh, I wish that person would just be quiet.” And they develop a reputation of being the know-it-all, and that’s never the right approach. It’s also the person, again, every company has them, and they’ll say, “Well, you know what, during my years at XYZ business school, I learned the following techniques.” Well, we don’t care.

Pete Mockaitis
“At Harvard.”

Dean Karrel
Right? But every company has these people. And sometimes we can get caught in the trap of thinking, “Well, maybe that’s the route we should take.” And I came to realize, and it’s the wakeup call, saying, “That’s not the approach you need to do. You need to be yourself and enhance the abilities that you have and not worry about anybody else.”

Pete Mockaitis
And so, one of your tenets there, I’d say within that realm, is that it’s really key to master the basics. And that sounds wise. Sure, we should master the basics. But can you tell us, what do you mean by that and sort of like what’s the alternative route that is a poor choice?

Dean Karrel
So, we all get caught up, let’s say, with learning advanced techniques in marketing or social media analyses and organizational development, mergers and acquisitions, and that we forget about, and I think it’s learning and going back to mastering social skills, people skills, soft skills. How do you handle yourself in a meeting? How do you handle public speaking? How do you work with a micromanager? The basics of business are lessons that they don’t teach at a business school.

Oftentimes, we learn these from, hopefully, our first sales manager, our first manager in whatever business that we happen to be in that will help coach us and train us. But a lot of times it happens through osmosis. We’d go to a meeting and we realize, “You know what, I shouldn’t be using my cellphone, I shouldn’t be texting.” Or, we’ll read about stories about that but no one has actually ever trained us in not to do these things.

So, over the course of my career, I’d always have, like, the people I work with have called them Deanisms, and I put together a list of about 200 different topics. And I wrote about a page, a page and a half on each just covering everything from meeting conduct to how to work with your managers, how to work with colleagues. We all talk about being authentic or being vulnerable and words like that, but what does that really mean? So, I went through all of these and I wrote just simple subjects of basic skills and how that can help you be successful in business.

Pete Mockaitis
And I think that’s so wise. And I think I remember in sort of my earliest career moments, just like these simple things, like, “Okay, you have a spreadsheet. There’s a column for a category. Try to make those categories a sort of a simple set of, I don’t know, 5 to 20, or whatever as opposed to your own invention for each category. Otherwise, it won’t make any sense later on when you try to filter or pivot a table or whatnot that’s not useful. Or when you attach a file to an email, double-click that file to ensure that it is the correct version of the file and not a prior version of the file.”

And then I had a great mentor who was managing me in a meeting, and he saw that a partner was doing this as he was sending something out to the client, and he said, “See, Pete, even partners do that.” And it’s so true, it’s like those are the things that can embarrass you or can really distinguish you, I’d say, particularly in the early phases of a career in terms of like, “Okay, this person just gets it. I don’t have to explain all of that.” And that just sort of builds trust and credibility and all kinds of good things.

Dean Karrel
Some people do just get it and they understand it, they’re quick and they figure it all out. And you touched on something with Excel which, ironically, is one of the topics in the book that I wrote, is that I’ll have people come up to me and they say, “You know, I’m awful with math and I can’t do Excel.” Well, you have to learn the basics of Excel or any spreadsheet package, whether it’s Google Sheets or Excel, whatever spreadsheet package. You have to be able to put together a basic P&L, you have to be able to work your way through a basic P&L because that also holds true for our personal lives too.

How are you managing your own budgets at home? You have to learn basic math skills. But, again, that’s taught as a major course – analyses, spreadsheet analysis, and what-ifs and so forth. But for the average person, let’s say like me, the B student, did I ever have the course in saying how you use Excel for basic work in business and the importance of it? And I think it’s essential. I’m not saying you need to be the CFO or an accountant but you need to be able to navigate your way through Excel, a basic P&L, and a spreadsheet and a balance sheet.

Pete Mockaitis
Okay. Well, so that’s one basic. And you had mentioned, okay, you outlined about 200 of these. I’d love it if you could zero in on perhaps the most leveraged two to five-ish of these basics. And my criteria, I’m getting really choosy with you, are that they’re, one, often overlooked, like you might be surprised at how often people just sort of don’t do this; two, it makes all the difference in the world in terms of you do it or you don’t do it, and the impact of folks on it; and three, it’s a lot of bang for your buck in terms of, “Hey, it only takes a couple of minutes and it makes a world of difference.”

Dean Karrel
How about if we start off with a story? I’m a firm believer in knowing your audience and I think that’s so important no matter what job you have and what business you’re in, and I learned this from my very first manager. And he would talk to me and say about the importance of knowing the customer, learning a little bit more about them before you meet them.

So, my first sales manager was a religious person. He never pushed this on any of us who reported to him but we all knew he was a religious person, and he would always write personal notes. This is the early days of email, before email. He’d send a personal note saying how we were doing and how we could continue to improve. He was always big on that.

And that first Christmas, when I was working for him, I was sending out cards to all of my friends and I included one for him, and I had one that was a cartoon of Ziggy and a bear on a pair of skis, and when you open the card up, I wrote, “Happy Holidays – Deano!” And I mailed it off to my manager named Gary. And, literally, two days later, I get the Christmas card from him and he wrote a personal note. He talked about the blessings of the holiday season. And as soon as I got it, you know what, “I forgot, he always writes personal notes and maybe I should’ve sent him a religious card or whatever.”

When I saw him two weeks later, he said to me, “Hey, by the way, way to know your audience,” and he laughed and I apologized saying, “Gary, I’m sorry I didn’t send you a religious card.” And he smiled, he said, “I wasn’t looking for a religious card. I know I never talk about religion with anybody. But the fact is you just did a…” what this day and age would be like an e-card, an e-Christmas card, and it was a toss aside, “Happy Holidays – Deano!”

So, fast forward a year later at a holiday season, I get a Christmas card from him that’s religious in nature again, and then he had kept the same card I had sent to him, and he said, “Thinking of you – Gary.” And it’s his subtle coaching way of saying to remember, “Always know your audience.” And what’s funny now is we’ve exchanged that card for over 30 years, back and forth, with the same line, and, “Happy Holidays – Deano,” and he writes down, “Thinking of you – Gary.”

And so, the message there was great coaching. He didn’t go write it at my face, saying, “Dean, what are you doing here?” And it’s something that’s just a nice lesson through the years we’ve gone through. So, knowing your audience also then ties in with, Pete, you know, today, I’ve spent some time and, obviously, I’ve heard your podcast before, but I went to listen to the ones you’ve just done recently so I get a feeling of  your style, you’ve got a great sense of humor, you always ask great detailed questions that dig in deeper. So, it’s like knowing the audience and knowing who you are, getting a feel for you before you and I are chatting today.

So, to me, that’s a critical lesson. Is that a course at a business school? Is that a course in a community college? No, this is something that I think are basic skills and lessons.

Pete Mockaitis
And there it’s just a matter of kind of asking yourself a couple key questions in terms of, “Okay, what are they? What are they into? What might they appreciate? What’s something that’s unique to them?” And that’s good. Well, you talked about humor and happy holidays, I’m thinking about, I believe this is the episode of 30 Rock where so he made a card and said, the front said, “Happy Holidays,” and then you open it up and it said, “Here’s what terrorists say – Merry Christmas.”

Dean Karrel
That’s good. Yeah, yeah.

Pete Mockaitis
It’s outrageous. So, that’s what I’m thinking about when you go on standup comedy and about knowing your audience and cards.

Dean Karrel
Well, it ties in maybe a little bit also about you and I meeting for the first time today through this podcast. You asked me how do I pronounce my name. And I would bet you, over your course of your lifetime, Pete, your name has been pronounced more than a few times. And I call that basic skill of I make sure that on LinkedIn you phonetically spell it. It’s like it’s very simple but it’s, to me, that’s a sign of respect of saying, “You asked me how to pronounce my name. I take the time to learn your name.” Basic skill.

When your name is mispronounced, and you talk, let’s say, in a business setting, if I’m seeing a new customer, or a new client, or whatever, and I mispronounced their name, immediately you get off on the wrong foot, right?

Pete Mockaitis
That’s true. That’s true. I was in a training once and someone said, “Oh, Pete Macchiatis. I just love that name. It reminds me of a macchiato.” I was like, “That’s completely wrong but I’m not going to take that from you if you’re getting such delight.”

Dean Karrel
Yeah, well, then you take it to the next step. How often has it been misspelled?

Pete Mockaitis
Oh, right, yeah. Plenty.

Dean Karrel
You know, my name has always got – people usually misspell it with two Ls and other people get away with it for once, twice, maybe three times. Then after the third time, it’s like, “Hey, wait a minute now.” So, again, a basic skill of respect. It also ties in remembering people’s names. We always see people say that, “Oh, I’m awful with names.” Well, we all struggle with names sometimes. We can’t remember everybody we meet.

But how many times have you met somebody, Pete, you’ve met them three times, and then they’ll say to you, “Hey, it’s nice to meet you.” It’s like, “Where have you been? I’ve met you three times already, and you still don’t know my name, or you still don’t even remember that you’ve met me.” And, again, basic skill but it carries so much weight, and I think is it make or break for business success? No, but compiled and put together with all the basic skills, I think it can separate you from other people.

Pete Mockaitis
Well, absolutely. Okay. So, we’ve talked about knowing your audience and knowing names and pronunciations. So, what are a couple other big ones?

Dean Karrel
How about first impressions? You know, we all say we shouldn’t make judgments off a first impressions? But it is critically important in this day and age whether it’s through an email, whether it’s through a phone call, whether it’s through a first-time meeting with somebody. And my story that I have in the book that I love telling is this is one where there was a day that I wasn’t going to be seeing clients, I wasn’t going to be meeting with customers, and I dressed casually to work, which, for me, is khaki pants and a more toned-down dress shirt.

And I’m going to the coffee shop across the street, and there’s a gentleman, two people in front of me, and this is a coffee shop I go to every day. They’ve got a great staff. Lovely people work there. And, all of a sudden, they got a little bit behind, they got a little slow. And this guy, two people in front of me, started to get in the face of the woman who was making the coffee. And there was a point where I just said, “Hey, buddy, take a break. She’s doing the best she can.” And I said it really politely.

Well, this guy turned around and looked at me like I was, you know, who am I. And he had a few choice words for me. And at 7:30 in the morning, I wasn’t about to start getting in an argument, but I finally just said, “Hey, take it easy, will you?” So, fast forward two or three hours later, a sales manager I’m working with comes to my office and he says, “Dean, I’m interviewing candidates for an opening position, for a new opening position. I know you’re not planning to see somebody today, but do you mind spending a few moments with this person?”

Well, you know where this is headed. About two seconds later, the guy from the coffee shop walks in, and he looks at me, and I just said to him, “Hey, how was your coffee?” Well, he went white. And, again, it’s a first impression, he was a good salesperson, but you learn a lot about somebody and how they act when no one’s looking. And, to me, that’s something. If he treats people like that in a coffee shop, this poor person who’s working so hard, how is he going to treat a customer? How is he going to treat clients if that is his style when he thinks nobody around from that company is going to see him?

And we ended up hiring somebody else, and that wasn’t the overall deciding factor, with that person’s attitude, but because we found somebody who was really superior in all of their skills. But what that did was a memory for me of just how this person acted. And so, that’s a nice story, a reminder that all first impressions do make a difference.

Pete Mockaitis
And that kind of gets me thinking about gossip in the office. And I don’t know how Stephen Covey said it in terms of like honoring those who are not present or something like that. it’s like, “Boy, if you’re saying these things to me about that person, you’re probably saying some things about me to others. And that just kind of doesn’t feel so great.”

Dean Karrel
I’ve talked about gossip. I think that’s one of the great destroyers of corporate culture and it gets people all wound up, and it’s part of human nature. We like talking about things and you can’t eliminate it completely. But 90% of the time, what gossip does is it ends up getting people more stressed out. And it’s not senior management that gets stressed out, it’s the rank and file, it’s the support team, it’s the assistants, it’s the entry-level people who they hear gossip, they’ll hear that somebody’s been laid off or fired, and then the gossip and the rumors starts. And before you know it, you’ve got a whole organization that’s tied up in a knot.

And a gossip to me is a destroyer. And I say, unless you hear from the CEO or corporate communications, what you’re hearing is speculation and gossip, and turn it off and don’t listen to it. I think, again, that’s one of the lessons in the book.

Pete Mockaitis
You know, I very recently heard, I realized a turn of phrase, I don’t know where it came from, and it was just to, “Talk to people not about people.” I thought that is a nice encapsulation of it. And the thing is talking to people, it takes more courage and humility than just shooting your mouth off for stress relief or whatever.

Dean Karrel
Right. Tied in with gossip is also using the BCC on your email. Once it’s out there, it’s out there. And whether it’s blind carboned or confidential. Confidential is another one. I think confidentiality is, again, once one person knows, two people are going to know, and it’s not confidential anymore. And I’ve had a few experiences in my career when I learned my lesson about that. And you’ll find out about confidentiality lasts about 10 minutes and then it spreads like wildfire.

So, if you don’t want somebody to know about it, and if you said something bad about somebody, then don’t say it, or see them face to face and talk about it and discuss the issue. Don’t put it in writing, don’t spread it around, and all of that does is cause ill will and it’s not good for you or that other person.

Pete Mockaitis
Sure thing. Well, while we’re on this kind of a topic, a number of your basics fall into the category of office politics. How should we think about that? And for those who say, “Oh, I hate politics,” like, how do we survive and thrive in that environment?

Dean Karrel
Well, we all hate politics, all of that. It’s part of an organization and it’s part of all of the company’s culture. And a lot of that starts at the very top. And if you’ve got a good CEO, you’ve got good leadership, good companies, politics are usually nipped in the bud. Jeff Bezos doesn’t put up with that at Amazon. And Jeff Weiner at LinkedIn has a great culture in that organization. Every company has politics but it’s nipped in the bud.

Where you see things are going sideways, or where management is not involved, or if they’re in lofty towers and they’re not visible, they’re not being seen, and I’ve come full circle on this in my career. When I first started, I thought, “Oh, my gosh, the CEOs were the best, they’re at the top.” Well, there are lousy CEOs and there are really good CEOs, just like there are good managers and there are lousy managers.

Again, early on, I thought, “Well, you know what, I can adapt and I can change.” And people who put up with office politics, managers who are micromanagers, they’re not going to change, so that’s where you, again, have to look after your own interest and find that next opportunity. A lot of people are put in high positions, lofty positions, and they’ve never been trained on what to do in those positions. People are managers, but that’s a big step in becoming a leader. And leaders don’t put up with politics, they don’t put up with gossip. It’s focused on the customer, focused on success, profitability, and so on. And I think some people have got it and others don’t.

Pete Mockaitis
And when you say don’t put up with politics, what are some things in particular that encompasses this set of behaviors to avoid?

Dean Karrel
It’s communication. And if you have a problem with somebody, or something is going on, don’t send emails, and don’t wait for next month’s townhall meeting, do it today. Get the group of people together today. Or if you’re hearing about something that’s going on in the organization, if you’re a leader in the company, or if you’re department head, don’t sit on it, address it.

Too often now, we wait for, “Well, you know, we have a department meeting on Friday and we’ll discuss it,” or, the buzzword now, “Let’s have a townhall meeting next month on the 15th.” If things need to be addressed, whether it’s politics, rumors, gossip, where we’re going as a company, don’t wait. Do it today. And I think the best leaders address those things and nip them in the bud and that’s how you become successful.

Pete Mockaitis
All right. Well, any other critical basics that make a world of difference?

Dean Karrel
Well, again, going back to knowing your audience, the people I’ve worked with, they’ve heard this mantra, and when they hear this podcast, they’re going to hear it again. It’s planning and preparation. And that’s one of my primary messages throughout my career. Again, I was a B student, and I got to be a B student because of extra credit.

And I used to take the time to plan and be ready, and whether it was a test to take, a course to do, and in business, seeing a new customer or seeing a new client, I always make sure I was ready to go. I use the analogy of you don’t start cooking and getting ready for Thanksgiving dinner the night before, right? You’re going to have a problem. And you’ll hear people say, “You know, I’m seeing a customer, I’m seeing a client,” and it’s 24 hours before they’re going to go. You can’t do that. You have to be planned.

The Thanksgiving dinner, you’ve got to defrost the turkey five days early. You got to know what other people are going to want to eat. You have to get all of the side courses ready. So, Pete, do you think I sat down for this podcast at 4:00 o’clock or 3:00 o’clock or whenever and said, “Oh, here we go”? No, I went and learned a little bit more about you. Again, as I said, learn and listen to some of your other podcasts.

That is not rocket science. But planning and preparation is something that people just take for granted sometimes. And I think it’s one of the basics that has helped me become more successful than maybe I could’ve been in my career. I mean, it’s helped me move to the next level of taking that time to know customers, know the people, do the research.

If I’m going to visit a publicly-traded company, spend time on their website to learn about their financials. Spend time to look for presentations they’ve made, press releases. All of these can help you and give you a competitive advantage and just make you more prepared. Also, that ties in with helping you be more confident. And if you’re prepared, you’re ready, you’ve taken the time to know everything you can, so it just builds your confidence, which I think is one of the other critical aspects of the basics is confidence.

Pete Mockaitis
And so, do you have a checklist there that you sort of know, “Okay, preparation complete”? I guess my own process is I imagine kind of.
“What might they ask me? And am I ready to answer that? And what would I most not want them to ask me because it’s trickier, difficult, or embarrassing, or I don’t think I’ve got a great answer for it? And how will I handle that?”

And so then, once I feel good in the sense of, “Okay, I think that no matter what kind of thing they throw at me, I’ve got a decent response.” That’s when I feel prepared. But do you have a particular set of issues or research activities you like to make sure you do with your time?

Dean Karrel
I think you nailed it just there. If you think they’re going to ask you, “Hope they don’t ask the embarrassing question,” they’re going to ask the embarrassing question. And if there’s something going on with your company, or something with your product or service offering, they’re going to ask that questions. You have to be prepared for handling objections.

Ironically, that’s one of my courses at LinkedIn Learning is handling objections. And if you’re ready, you know you’re going to get questions about whether it’s your price, or your product, or your service. If you’re surprised about questions that are being asked by your customer or your client, then you haven’t done your proper planning and preparation.

So, the checklist is knowing what questions you’re going to be hit with, which are the objections. And having your checklist ready with the key features and elements, whether it’s yourself, whether it’s your business, and having those, the top three things that you want to be able to get at, not the top 10. What are the key critical things that I want to make sure Pete knows about me through this podcast? And, again, that’s not that difficult to do but not everybody does it. And, again, that goes to being prepared and being ready.

Pete Mockaitis
And so, you mentioned confidence is key, and one of the means by which you acquire that is by doing the proper preparation.

Dean Karrel
Yes.

Pete Mockaitis
What are some other components to have that confidence?

Dean Karrel
So, to build your confidence is it does take time. And if anybody says they’re always confident all of the time, then they’re lying. We all go through things over the course of our career and it’s like a rollercoaster. And I think people need to hear that. I’ve been around for a long time. I’ve been in business a long time. And when I say to people, “You know, I still have my confidence or I get nervous sometimes.” Hey, Pete, I was a little nervous getting ready for you today.

Pete Mockaitis
I’m intimidated.

Dean Karrel
That’s showing, Pete, the vulnerable side, the authentic side of me but it also shows that I’m ready so I can be confident as we begin to speak. And I think that’s so important in knowing and realizing in the course of our careers, we’re going to have moments where our confidence is rocked. And the trick is, how do you overcome that? And then it goes back to building on your strengths and working in areas where you know you can have some successes.

But if you think, over the course of my three plus decades of being in business, I’ve always been, “Hey, I’m Dean Karrel. Let’s rock and roll.” Oh, that’s a lot of baloney. I’ve had moments where I’m like, “What’s next?” I mentioned I do these courses with LinkedIn Learning and, Pete, like you, I’ve spoken my whole life. I speak in front of audiences all the time, and sales meetings through the years, 500 people, 300 people, whatever.

I’m out at LinkedIn’s studios out in California, and I’m ready to tape a course and, all of a sudden, my knees start shaking. And I’m thinking, “Wait a minute, I know how to do this.” But my confidence was a little unsure because it was a new step for me, something new to me. And the trick though is then being able to overcome that and realizing, “You know what, I have done this before. I have been successful in this before.” And I said, I took a deep breath, did a little spin around the block, so to speak, in the studio, and then we’re ready to roll.

But I think people need to hear, if you’re new to business or even if you’ve been in business for 10 years, 15 years, you’re going to have moments where your confidence is rocked. And the trick is how to overcome it, and you go back to your strengths, which again, for me, are the basics – planning and preparation, working with people, understanding people, and so forth. And, again, that ties back to some degree just my philosophy of business, and it starts off with being good to people.

People say, “Is that a business skill?” I can’t tell you, Pete, how many people come up to me and it’s a good feeling, “Hey, Dean, you’re so nice. You’re nice to people.” Well, how hard is that? But it differentiates me from a lot of people. I say hello. “Why, is that a business skill?” How many times have you walked down the hallway, Pete, and somebody looks at you and they just grunt or they don’t look at you at all? Does that happen?

Pete Mockaitis
Right, yeah.

Dean Karrel
So, people say, “Well, Dean, you always say hello.” “Wow, there’s an MBA course. Dean says hello.” You know what I mean? But that’s part of my philosophy. If you’re a B student, you got to work hard, and that’s one of my messages often, it’s work ethic. So, I sound like everybody’s grandfather here, but you have to have a good work ethic. And, to me, that’s a basic skill. It’s integrity, character, reputation, credibility. I mean, these are, to me, are cornerstones of being successful in business that they don’t teach at any school.

Pete Mockaitis
Well, Dean, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Dean Karrel
Well, the last message is it’s like you always have to know your priorities. And what really matters, you know, at the end of the day our families have to come first. So, we all talk about we want to be the most successful business person, “I want the corner office,” or, “I want to make more money,” but at the end of the day, it’s knowing your priorities. And what really matters in life and I think family comes first.

I worked my tail off throughout my career but at the end of the day I’m proud that I didn’t miss some of my son’s events, I didn’t miss my daughter’s basketball games, and I think that’s a message that we all talk about, but I think we all need to follow and follow even better.

Pete Mockaitis
All right. Well, now, can you share with us a favorite quote, something you find inspiring?

Dean Karrel
Well, it ties in with business, and the quote side of it is that, “The true test of a person’s character is what he does when no one is watching.” And I think that ties in with my basics, being good to people, and being who you want to be. Can you look at yourself in the mirror and be happy with what you’re seeing? So, John Wooden actually has that quote, which I don’t like using sports people for quotes, but it’s his is such a good one. “The true test of an individual’s character is what they do when no one is watching.”

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Dean Karrel
I’m a big believer in I wish I had taken more psychology classes in college and afterwards. And I’ve done that later on. And I’m a believer in emotional intelligence. So, Daniel Goleman’s studies on emotional intelligence. There’s other great studies, Travis Bradberry’s EQ 2.0. I think how we follow human nature, human behavior, I think those are all valuable skills for all of us to learn in business. And I think those are studies that I really enjoy.

Pete Mockaitis
And a favorite book?

Dean Karrel
Two of them. One is, and this might surprise you, coming back from the sales industry, but it goes back to when I was a kid. I read Death of a Salesman by Arthur Miller. And just the trauma that this individual went through, the struggles that he went through, and I actually wrote to Arthur Miller, and it goes back to being good to people. Arthur Miller wrote me back, and I was a high school kid. So, that book had an impact on me and my life.

And there’s a business book that I recommend to everybody and I think it’s essential reading, it’s The Five Dysfunctions of a Team by Patrick Lencioni. And it’s 200 pages, inexpensive book. It’s worth everybody’s time to read. I think it’s a really valuable book of how you work in an organization, work with teams, and how you need to get things done.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Dean Karrel
I love my iPad, I love my iPhone. I don’t use them 24 hours a day but it keeps me organized, it keeps me on top of things, and I use them for all of my chores. Going back to your Excel question, I live on Excel too, I keep everything organized. I’m an organize freak. I drive people nuts with that that I used to work with because I’m really organized. Because if I don’t stay organized, I find myself going crazy. So, this keeps me focused is when I have all of my tasks, my to-do list.

You’ve had a number of people on your podcast talk about being organized and having things and journals and notes. Well, I agree with that, so those tools and everything that I can use that can help me stay focused, I think, is valuable for me.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks, they quote is back to you often?

Dean Karrel
Everybody always says to me, “Dean, you always talk about planning and preparation.” I also talk about you have to believe in yourself. Because, again, I have had moments where I’m like, “What’s this all about? And what am I doing?” And we all go through that at various stages of our life, in our 20s, 30s, 40s, 50s and beyond. So, my nugget is you’ve got to believe in yourself. And not every day is going to be perfect.

And on my work now as a coach with people, I see rollercoasters that people are on, and it’s like, “Oh, man.” There’s a fine line, as you know, Pete, between coaching and being a psychologist, and I have to put the barrier up sometimes. And you see people that are really going through some struggles in their business careers, and I always go back, you have to believe in yourself and go back to the things that work for you, which ties into mastering the basics. And then the other nugget that everybody I’ve ever trained and worked with is family comes first, that I’ve already mentioned that. It’s so true.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Dean Karrel
Well, I have a website, you know, TheSkyridgeGroup.com but, frankly, what I’m on every day, and I post a couple of times a week, is on LinkedIn. I urge people to follow me. I post videos that are a minute, two minutes long. And I had one yesterday about the importance that we have to have of following up with people who are looking for jobs, or people who write to you and say, “I need help looking for jobs.” And sometimes we duck those calls and sometimes we don’t respond to those emails. So, on LinkedIn, I have posts and videos that are up all the times. I would actually direct folks, follow me there. I think you’ll like what I have to talk about.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Dean Karrel
Well, it sounds like a catchphrase but you always have to be learning. I went back to college at a later stage of my career, four years ago, and it was the best thing I ever did. I went back to New York University, NYU, I took courses in human resources management, two exceptional professors, and I was with people there half my age.

So, always be learning, always look for new opportunities. You don’t have to take the MBA course. Take any course. Read. You got to read books. You got to take a seminar. Listen to these podcasts. If you pick up two tidbits, three pieces of information, what a great investment of your time. And my challenge is, to everybody, never stop, whether you’re 20, 40, 60 or 80. It’s always going to pay you dividends.

Pete Mockaitis
Dean, thanks for this and I wish you all the luck with your mastering of basics and your many other adventures.

Dean Karrel
Pete, I really enjoyed speaking to you and I’m excited for every podcast obviously, but you’re getting close to number 500, so you can count on me there.

Pete Mockaitis
Well, thank you.

Dean Karrel
Thank you again.

471: How to Acquire New Skills Faster with Scott H. Young

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Scott Young says: "Happiness is not pleasure. Happiness is the expansion of possibilities."

Scott Young shares innovative methods to learn new skills more efficiently and effectively.

You’ll Learn:

  1. Foundational principles for mastering skills more effectively
  2. The importance of “meta-learning”
  3. The Feynman Technique and other approaches to accelerate learning

About Scott:

Scott is a writer, programmer, traveler and an avid reader of interesting things. For the last ten years he’s been experimenting to find out how to learn and think better. He doesn’t promise he has all the answers, just a place to start.

Resources mentioned in the show:

Thank you Sponsor!

  • The Simple Habit meditation app can help you gain greater control over distractions for faster learning. The first 50 listeners to sign up at SimpleHabit.com/Awesome get 30% off premium subscriptions.

Scott Young Interview Transcript

Pete Mockaitis
Scott, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Scott Young
Oh, it’s so great to be here.

Pete Mockaitis
Well, I have many questions for you but I want to start with hearing the tale of how you completed MIT’s four-year computer science program in one year. Like, what even led you to think that’s a good idea, and how did you pull it off, and what were the results?

Scott Young
Yes, so this actually brings me back. This was about eight years ago. I just graduated from university and I had studied business, I met a lot of people who you go to school and you study something, and you realized, “Oh, wait a minute. Actually, this wasn’t really what I wanted to get out of it.” I was thinking, “Well, I should go into business.” I kind of have these ideas that one day I might run a business.

I go in and I take a bunch of business classes and find that, well, actually, most of business schools is how can you be a good little middle manager in a large company and not really so much about running your own or starting your own things.

And, at that time, I was thinking back to when I was a freshman and I was contemplating either going into business or studying computer science. And now, sort of in retrospect, have felt like the better choice because in computer science you, actually, learn to make things, you make programs and algorithms and scripts and websites and apps and all sorts of things like that.

And so, I was thinking about maybe going back to school, maybe I should go and do another degree and postpone my life. And around this time, I stumbled upon this class that was taught by MIT and uploaded on their MIT open course sort of platform. So, it was completely free, it was an actual class that MIT really taught, and they just uploaded some of the materials from it, so the lectures, assignments and solutions, exams and solutions.

And as I was going through this, I kind of thought this little lightbulb moment on my head of, “Well, if you could do a class, maybe you could try to do something like this for an entire degree.” And so, this sort of began this kind of research process, I spent several months putting it together of trying to figure out, “Okay, like how can I use the material that they put online? What gaps do I have to fill? What kind of alterations do I need to make?”

But the end result was sort of constructing this curriculum that was pretty close to what an MIT student would actually take. Just a few little minor deviations or substitutions from one class to another but the scope of the content was pretty much the same. And so, I decided to start going through this. And I was going through some of the test classes, I found that, “Well, wait a minute. When you actually take a class online, you do it with this process where it’s self-paced.”

There’s actually some places that you can maybe even do things a little bit faster. So, it sounds a little crazy when I say that. How could it possibly be faster? Isn’t studying in MIT really difficult? And it certainly is. But there are some definite places where the way that you do it in traditional classrooms could be made a little bit more efficient.

So, one of the instances of that is that when you’re taking lectures, for instance, you sit in the classroom and you have to sit through the whole thing, even the parts where the professor is getting some water and getting the slides set up and all that sort of thing. Whereas, when you’re watching a video, you can watch it at, let’s say, 1.5 times the speed. And if you miss anything, or get confused, it’s not a problem because you just hit pause and rewind.

[03:12]

And I found there were a lot of little places that you can make those sorts of adjustments and that, combined with a lot of hard work, made me think of trying something a little bit more ambitious. And so, I did this project I called the MIT Challenge, which was to try to pass the final exams and do the programming projects for MIT’s computer science curriculum, but instead of going to MIT, just take it on my own and try to acquire the knowledge and skills without having to pay tuition and go to Massachusetts.

Pete Mockaitis
And how did it turn out?

Scott Young
So, the project went great. I think it went pretty close to how I expect it. I mean, it was a lot of work. I did work very hard over those 12 months, so I can’t certainly just gloss over that because it is a lot of work to learn those classes. But, in the same sense, I spent 12 months and I finished the classes as I anticipated, and I did the projects the way that I wanted to do them.

And so, I sort of ended, after that year, with having kind of acquired some facsimile or some close approximation of a computer science degree without having to spend the same amount of time and certainly a lot less money to actually get that education.

Pete Mockaitis
And your marks or whatever, in terms of the final exams were kind of on par with a C or better levels to that?

Scott Young
Well, that’s a sort of deep question there. It’s like, “How do you grade yourself and evaluated?” So, for a lot of the exams, there’s no, “This is an A grade, this is a B grade.” As you probably know in a lot of technical classes, they even grade on a curve for some exams. I talked to a friend who’s a professor, and he says, some of the exams where even a 35% is a pass just because the amount of content that you have to do in such a short period of time, you just can’t finish the whole exam.

And so, my goal for the exam was just relatively coarse. It wasn’t a super fine grading that I got, like, this was an A+ or this was only a C+ but rather it was just to see if I could get over a 50% benchmark in most of the classes. So, for some of the classes, I was closer to that benchmark, and for others I got 80%, 90%. It just sort of depended on the specifics of the actual class. But I uploaded all of the exams, I actually did, to the website where I put this page so anyone can look at what I actually did on those exams. You don’t just have to take my word for it.

Pete Mockaitis
And one day someone is just kind of grade you hard. This is like the weird recurring dreams I have. Like, I’m back in high school, you know, it’s going to come for you. That’s pretty cool.

Scott Young
Well, I’m sure, yeah.

Pete Mockaitis
So, let’s hear about a couple of those, while we’re in the story, a couple of those tips and tricks. So, one was 1.5x the video speed, another was just a ton of hours of your life invested doing this stuff.
Any other particular things that made that possible?

Scott Young
Well, so there are some other things that you can consider doing when you’re doing a class like this or when you are working on something in a self-paced way. So, one common thing you’ll do in class is that you have graded assignments. And because there are graded assignments, you have to go from start to finish, complete the whole thing, and make sure it’s as good as possible because, of course, you’re getting marks for it. Hand it in, and then maybe a week later someone will grade it and give you some feedback. Whereas, if you’re doing a self-graded assignment, you can do it one question at a time.

Now, this obviously makes it a little hard to actually grade it because doing an assignment from start to finish is, strictly speaking, harder because you’re not learning in between. If you’ve got a question wrong because you have the wrong formula, you don’t get to look at the solution to see what the right formula was, which you can then use on questions two, three, etc.

But from a learning perspective, I don’t see it as a disadvantage. It’s actually an advantage because you can go through and you don’t have to wait as long to get those feedback cycles to make improvements. So, that was one of the things I did.

I know from the show notes, when we’re talking, of some of the questions you want to ask me. Another thing we were talking about was techniques like the Feynman Technique and other tools to help you break down kind of complicated subjects. But these are all sorts of things that regular students can apply as well.

Pete Mockaitis
Okay, very nice. Well, let’s just get into maybe the goods. So, Ultralearning is kind of your brand and book title here and we have master hard skills, outsmart competition, accelerate your career. It sounds like the stuff you love to do here. So, can you just sort of lay it out for us, like what’s the key difference between, I guess, ultralearning and normal learning?

Scott Young
Yeah, so in some ways I think the MIT Challenge project that I did is a little bit of an exception because of how closely I was trying to match what you do in school. So, the idea of ultralearning, as I sort of defined in the book, is that it is a strategy for learning, it’s both self-directed and aggressive. So, self-directed is kind of in contrast to how we often typically think of what education, where you sign up for class, you sit in a class, the teacher tells you, “All right. You’re going to learn this, you’re going to do this homework,” and you just follow along the instructions. You often don’t have a lot of initiative or control over the process.

Whereas, self-directed learning is when you are kind of deciding, “Okay, I’d like to get good at this. What’s the right way to do it?” You design the project, you pick which materials you’re going to use, and you go through it, even if some of those materials are, let’s say, a class or held from someone else. And so, this is really putting the learner in the driver’s seat, which I think is very important because that often means you get what you want out of some education program rather than just what someone, at a college or someone I think in a classroom, decided that you should be learning.

Now, the second thing is the aggressiveness which I know I think that probably comes across when I’m talking about the MIT Challenge or other projects. But one of the recurring findings I found when I was taking the research that a lot of things that are somewhat more difficult at first are actually much more effective in terms of your ability to actually acquire skills and retain knowledge.

And so, a lot of students sort of unwittingly kind of adopt these studying tactics or learning methods that end up getting much worse results and that are not as efficient, require a lot more time. But if they did something that is a little bit more intense, they would get better results.

And so, ultralearning was sort of a combination of that, and I documented the book by finding these people who just had accomplished these really incredible self-education projects where they had learned really hard skills that are useful for their career and their life often in ways very different from how you would approach it in school.

Pete Mockaitis
So, why don’t we dig into one of those tales in terms of another transformation with regard to doing some ultralearning?

Scott Young
Yes. So, some of the examples in the book that I cover is Erick Barone who, he basically taught himself all the facets of video game design. That means doing the art, doing the music, doing the programming, doing the story-writing, everything, by himself over a period, this was a project he did for five years, and ended up writing a bestselling game which he ended up selling tens of millions of copies of.

We have people like Tristan de Montebello who is actually someone that I met before he did his ultralearning project, and he did want to get really good at public speaking. And over the course of seven months, he went from having about zero experience, just then having a handful of speeches in his entire life, to being a finalist for the world championship of public speaking through a process of doing lots and lots of speeches, but also getting feedback, videotaping his performance, seeking all sorts of unique ways to improve his skills.

And these are some dramatic examples, but a lot of the ways that I think this practice of ultralearning can impact your life are things that they may not be going to be bestselling novels, but they are things that really matter to the person who did them. So, people like Dinah Feisenfeld was another woman that I met in the process of doing this, who was a librarian. She was reaching near the end of her career, and she was facing the fact that the world doesn’t need as many librarians as they used to, and it’s a struggling field with budget cutbacks and stuff.

And so, she decided she was going to learn statistical programming and data visualization because she recognized that where her field was going was being able to deal with large volumes of information that were coming in about books and resources and these sorts of things. And so, taking on a self-education project, she was able to turn her career around so that instead of something becoming obsolete, she was becoming indispensable. So, I think these are just a few of the stories that I cover a lot more in the book of people who have accomplished interesting things.

Pete Mockaitis
Well, that librarian story really resonates with me, one, because I love libraries and, two, because, hey, that’s really a beautiful move from a career perspective in terms of, “All right. We’ll take a look around. What’s going on? What is really necessary? What skills are associated with that? And then, bam, I’m going after them.” So, that’s pretty inspiring in terms of what can be possible for all of us in terms of from zero to extraordinary in maybe a year or maybe less.

So, that’s awesome. Well, let’s dig into then a few of these key strategies. So, you had said one theme is that you do some approaches that are aggressive and that they’re more difficult at first, but more effective over the course of time. Are there any other kind of key distinctions you’d make between some of your learning strategies you advocate and typical school learning strategies?

Scott Young
Well, one of the main principles that I talk about in the book is the idea of directness and there’s actually a huge body of research extending back decades that basically shows that we’re very bad at what psychologists call transfer. Meaning, that if you teach someone something in a classroom, and then you try to test them in a way that is somewhat different from how they get it in the class, they often do abysmally on these tests even though you would expect the knowledge was transferred.

So, one example of that is in one study, economics majors did not do better on questions of economic reasoning than non-economics majors, which is something you would expect to have acquired after spending a number of years studying something intensively at universities. And there’s a whole constellation of findings that are all around this problem of transfer. And the problem, it seems to me, is that a lot of the ways that we think about education are quite indirect.

You go to a classroom, it’s removed from the real world, you learn some very abstract ideas, and then they say, “Okay, go off and apply it to the real world.” And what’s missing is that often people struggle to apply it to their real world. They struggle to apply these big abstract ideas, or these ideas that are quite removed from the context of their actual lives.

And so, ultralearning, in many of the cases that I looked at, was really tied to using the skill from a very early point. And by tying it to a very early point, you often avoid these problems where you spend a lot of time studying something that doesn’t turn out to be useful.

So, one of the examples of an ultralearner I talk about in the book is Benny Lewis who’s learned dozens of languages. And his approach for learning languages is to start having little conversations with a phrase book, or Google translate or something like that, from the very first day he starts learning it. And this is in contrast to how we often think about language learning where you get some big book and you work through a bunch of exercises, and maybe you spend months without having a real conversation with someone.

And so, by doing that, he is accelerating his process but he’s also making sure that when he does learn something, it’s going to be used immediately. And, obviously, the examples I already brought up about Eric Barone learning video game development often through working on his own video game, or Tristan de Montebello learning public speaking by doing these speeches, this is sort of in contrast to how we often think about the kind of sit and listen model of lectures and classes, which is so typical to our normal education process.

Pete Mockaitis
Yeah. Boy, this reminds me of when I first learned how to podcast. I hunkered down with Pat Flynn’s YouTube videos, which were amazing, and I was like, “All right. Tell me what I’m doing. All right, now, I’m going to do it.” It’s like boom, boom, boom, boom, boom and it was pretty fun and rewarding because, to go from, “I have no idea what I’m doing,” to, “Okay, that’s what the guy said I was supposed to do,” to, “Oh, hey, I just did it. All right. What’s next? How do I get this RSS feed business going? All right. Let’s bring that out.” And so, it did really reinforce in such that it became second nature in a hurry.

Scott Young
Yeah, yeah. And I think that’s just one of the ideas but I think it’s a very important one because it’s one that’s often missed by people. If you think about learning in terms of going to a class or reading a book and doing a test, not to say that those things aren’t valuable or they’re not useful tools to get you to your destination. But if that your dominant paradigm is, “Well, I want to learn something, I’d rather sit in this classroom and do it this way,” you will often have these issues potentially, at least, of transfer where you want to have a real skill but you’re not actually able to perform it the way that you’d like.

Pete Mockaitis
Okay. Well, so that’s heady principle. Lay another one on us. I’d say I think you got nine principles and I thought I want to hit them all. But I’d love to get those that are the most transformational with regard to, “Okay, this only takes a smidge of time, but, wow, the results are delicious.”

Scott Young
Right. So, another one, and this is another one that’s, I think, not widely appreciated but is super powerful. It’s what is known as retrieval. And so, there is a really interesting study done by Jeffrey Karpicke and Janell Blunt where they took students and divided them up into different groups. And one of the groups they got to do what they called repeated reviews. That means that you have a text or you have some material that you’re studying, and you just read it over and over again. And this is very similar to how a lot of students study, they take their notes and just read them over and over again as they’re preparing for a test.

And the other group of students, they got them to do what they called free recall, which means you read the text and then you shut it, and you don’t read it again, and you just try to spend time trying to remember everything that was in the text. And what was interesting about this study is they asked the students right after they had done this, “How well do you think you learned the material?” And what was interesting is that people who did repeated review said, “I got this,” that they rated their own sort of self-assessment of how well they learned the material the highest. Whereas the people who did free recall were like, “Oh, wow, I don’t have this,” and they rated their own performance rather poorly.

Now, the interesting twist of this study is that when you go on to test the actual students, it is the people who did free recall that performed much better than the people who did repeated review. So, this is an example of one of these findings that we already talked about of directness, this idea of learning directly before, but retrieval is another example of this idea of aggressive learning and ultralearning where it’s not so much about putting in 80 hours a week, but rather, “What are you actually doing with that time?”

And, in this case, if you spend your time doing repeated review, which is an easier more comfortable activity, there’s no doubt about it. There’s a reason why students like to do it is because just flipping over your notes feels pretty good. It doesn’t feel too bad. Whereas doing free recall, which is often uncomfortable, which you often recognize, “Oh, wow, I don’t actually know this really well,” and you have a little bit of fear about this test coming up. That is not always the most pleasant feeling but yet it is much more effective.

And so, this is just another example of where if you want to remember something or if you want to actually have knowledge at your disposal for a test or for real life, that if you practice retrieving it, you will remember it much better than if you just review it over and over again.

Pete Mockaitis
Some people toss it and leave it but you pull up quick to retrieve it, is what I’m summarizing. See, I’m retrieving it right now, Scott, and connecting to rap music from my youth. Well, that’s intriguing. So, then to do the free retrieval or what do you call it?

Scott Young
Free recall.

Pete Mockaitis
Method of retrieval, you just sort of, I guess, you can do either just sort of speaking it or writing it and sort of saying, “Okay, what did you just pick up there?”

Scott Young
Right. So, there’s lots of different ways that retrieval can happen. So, free recall is the one that’s done at this particular study, and it’s a useful one because you don’t need anything. You just shut the book and you just try to remember it from the top of your head. You can write it down on a piece of paper, you can say it loud, you can even just do it in your head if you really wanted to.

Other forms of doing this kind of approach is one of them is doing practice testing which means if you do practice questions, so if you’re doing a physics exam and you do practice questions, that’s another form of retrieval because you don’t have the answer with you. And that is an example where you have to bring up the knowledge from your head.

Other examples, there’s a common type known as cued recall. So, cued recall is where you give someone a hint or you give someone kind of a small question in order to trigger the knowledge. This is very common in forms of flashcards. So, you have questions with answers on the back. And this is, again, a good way to recall information the long term because you have to practice remembering it.

I think the real lesson of retrieval is to not think of, “Well, I’ve learned something. Now it’s in my head and, therefore, it’s just going to be accessible to me whenever I want it.” But rather to think of retrieving knowledge of actually bringing it up in the right situation is often the very essence of learning, is to not just have the knowledge in your head somewhere but to be able to access it when you need it is what’s very important. And that’s what you’re practicing when you do retrieval. Whereas when you just do review, it’s sort of that kind of an analogical level where you can imagine your brain just sort of saying, “Oh, this is on the paper. I don’t need to remember that because it’s just there when I’m looking at it.

And I think this is also interesting because one of the reasons students get deceived into thinking this kind of reviewing your notes over and over again works really well is because it gets easier and easier the more you do it. And so, our brain substitutes the feeling of, “This is getting easier,” with, “I’m going to remember this in the future. And those aren’t necessarily the same thing. As anyone can remember being at a party, and someone says their name, and then two seconds later you don’t remember it. It’s for the same reason that you say to yourself, “Well, Mark, that’s a normal name,” and then you forget about it, right? So, there can be the same sort of effect where ease is substituted for how well you’ll actually remember something later.

Pete Mockaitis
Well, so I’m intrigued. So, I’m imagining these scenarios and these principles playing out. I can see how it readily applies to learning a language or a subject matter like physics. I guess I’m wondering about maybe communication skills with regard to you said you had an ultralearner who became a finalist in the global champions of public speaking. So, how does that sort of change things a bit in terms of, “I want to have a skill that I am using. Like, I can put up some drywall, or I can play a guitar, or I can give a good speech, or I can listen better”? Are there other principles that play into those more? Or how do we think about practicing in these dimensions?

Scott Young
So, as we mentioned before, there’s nine principles in the book, and some subjects, some particular skills are going to be like one of the principles are going to be particularly relevant for the fact that most people misapply it, and then for others it might not be super relevant. So, retrieval is one that tends to have to do with when you have to remember things.

So, interestingly enough, retrieval is actually super important for public speaking because you want to be able to remember your speech. And how do a lot of people memorize their speech? They write it on cue cards and they read it over and over again when they are reading it out and practicing in front of their coworkers or spouse or someone. Whereas, what you should be doing is putting the cards away and trying to recall it from memory because that’s how you’ll be able to actually repeat it without putting it on the cards.

But, really, being able to memorize a speech is just a really small part of what makes a good public speaker. And, similarly, if you’re playing a guitar, or you’re doing other things, there is going to be some retrieval. You need to actually memorize those patterns in a song or you need to be able to remember things. There’s a lot of other things that go into it as well.

So, another chapter, we discuss the idea of drill. And so, drills are something that have gotten a bit of a bad rap. We all remember drills that we were forced through in our elementary school where we were kind of punished and had to do the same drill over and over and over again until we mastered something.

And the problem is often just that when you are in a formal education environment, someone gives you a drill and you just have to do it a bunch, but you don’t really know why you’re doing it. Whereas, when you are doing a self-directed learning project, drills can actually be quite useful. And the idea behind a drill is that when we are practicing a complicated skill, like listening or putting on drywall as you mentioned, if you’re doing some skill like that, there’s often a lot going on. Particularly, the more complicated a skill is, if you’re playing chess, if you’re painting a picture, if you are juggling on a unicycle, there’s a lot of little components that all have to go into performing the skill well.

And so, ultralearners are people who are really good at this process of self-directed learning sort of instinctively know to break apart components of the skills which they can kind of practice in some sort of isolation and then weave back together with the sort of more complicated skill that they’re actually trying to perform.

So, Tristan de Montebello, who did the public speaking project, he was actually quite interesting in how innovative he was with doing some of these drills. So, on one of his goals, he wanted to work on his humor and some of his jokes, and so he decided to actually perform at middle schools because when he was performing in Toastmasters Clubs, people were very polite, they would certainly applaud and laugh along to what he was saying. But what if he wanted to know what people really thought, he would go to these grade schoolers who would not pull any punches if they thought his speech sucked.

And so, similarly, you can do the same thing when you are working on your own skills. Break it apart and work on components. So, if you’re a writer, you could sort of, let’s say, work on little mini efforts to get better at storytelling, or research, or grammar, or vocabulary, like that.

Pete Mockaitis
Intriguing. So, you’re breaking that into components and then drilling one of them repeatedly.

Scott Young
Well, the idea here is, well, repeated drilling can be one way of improving it, but the right way to think about it just that any skill you want to learn, and particularly the ones that we’re talking about that are not the kind that are usually taught in school, like listening, for instance, the right way to think about it is not, “Well, how the heck do you get better at listening?” It’s to think of listening of actually being many, many different skills that all kind of come together in one activity.

So, being able to listen is not only being able to hear but be able to pay attention. It’s about having some knowledge of what the speaker is talking about. It’s about being able to respond in such a way with your body language and your words so that they can tell you’re listening, have constructive comments, do not react emotionally. There’s tons and tons of little things there.

So, if you wanted to get better at listening, a good starting point would be to look at your skill right now, try to see kind of how it breaks down, practice doing some listening with your spouse and sort of see where you’re making mistakes. And then, what I advocate in the book is that you either focus on the thing that your weakest on, so you focus on your weakest point rather than just some random point to improve.

So, if you’re really bad at listening because you get distracted really easily, that could be something to focus on. And, similarly, if there is too many components, so you’re trying to do many things at once, so, again, like you’re juggling with the unicycle, that might be too hard when you start. So, you start by just juggling one bowling pin, and then you add two, and then you add three, and then you add the unicycling like that.

So, there’s lots of different ways you can think of skills, and I outline some of these specific tactics in the book. But this is the right way to think about these sorts of nebulous skills and things we want to be good at in life that really are quite complicated.

Pete Mockaitis
Well, so these are a lot of good little tidbits. I’d love to get your take on is there a particular sort of small adjustment that makes a huge difference? Would you put the retrieval toward the top of your list? Or is there another thing that you’re thinking, “Wow, this makes a world of difference for leverage”?

Scott Young
Oh, there’s tons, yeah. Well, the retrieval is an obvious one. So, if you’re doing anything that you have to pass a test for, you should be practicing retrieval and not doing repeated review. And, again, the fact that most students don’t do this is a real tragedy because they waste a lot of time and they really convince themselves they’ve learned something that they haven’t.

I also talked about directness which is another one. One of the questions that I encourage anyone who reads the book, anyone who’s listening right now, to ask themselves before they try to learn anything, to ask themselves, “Where am I going to use this?” And this doesn’t mean that where you’re going to use it has to be super narrow, and that like, “Well, I’m only learning Spanish so that I can go to a restaurant in Mexico and order fajitas.” Like, it doesn’t have to be that narrow for your end goal. But if you can focus on that little concrete starting point, you’re much less likely to get adrift with these transfer issues.

One of the principles that I open the book with is what I call meta learning, so this is the idea of learning how to learn something, and that’s something that is important for all learners, but particularly important if you’re going to take on your own project and try to design it. And this step is just simply before you start learning anything, just Google, “What are the best resources for learning X?” or, “What are the best methods for learning X?”

And if you spend an hour or two on Google just reading some articles, you will quickly find tons of books, tutorials, videos, textbooks, tons and tons of resources that you can choose from. And so, the actual, the literature on adult learning or self-directed learning projects shows that most people, when they are learning something, they just go with whatever is first available. So, they just, “Oh, one of my friends, he knows this, so I’m just going to ask him,” or, “This is the first book I found at the bookstore, so I’m going to read that.”

And I find that spending a little bit more time to do research avoids a lot of pitfalls because you actually know, “Oh, actually, a lot of people don’t recommend this for learning a language, for instance, because they didn’t find that it works.” And you can save yourself six months of playing around with it. And so, that’s, again, another little tip that I suggest for people to undertake.

Pete Mockaitis
Yeah, I really like that in terms of being conscientious and mindful of what are the tools and resources you’re looking to for your learning because it’s really true, there could be—I’m thinking about some of my favorite classes. Like, there’s some textbooks that I just thought were excellent and I still with me today because I thought I enjoyed reading this and learning this.

And like one topic was social psychology. I mean, I’m sure there are lamer social psychology textbooks than the one I had. And if I had them, I probably would have less knowledge as a result of being saddled with it. And I also think about that with regard to sort of Amazon reviews or if you take a gander at a book, you can look inside, you can check out the table of contents, you can read a couple of pages. And it’s wild how two books on the same topic will be substantially different in their resonance with me as I get into them a bit, like, “Wow, this is really kind of lame and boring and no fun,” as opposed to, “Whoa, this is a page-turner and it’s still non-fiction content that is skill developing.”

Scott Young
Well, the sort of analogy that I like to use is that when you are preparing for learning projects, it’s a little bit like packing a suitcase. You don’t want to pack your entire house and bring 15 bags for a weekend vacation. But, at the same time, you don’t want to show up somewhere with nothing, and you have to buy everything on the road because that’s no fun.

So, the right way to think about it is you do a little bit of researching ahead of time. And the amount of research you do, I think, scales with your project. I was mentioning, when I was doing this MIT Challenge project, I spent a few months just sort of researching on and off in my spare time because I knew it would be a pretty serious undertaking. Whereas, if you’re planning on doing something, which is, you know, it’s going to take you maybe a couple of weeks to learn, then maybe just spending an hour or so on Google is probably sufficient.

And so, the right way to think about it is just that there are lots and lots and lots of different ways to learn everything. And so, a lot of people get stuck in whatever was first recommended to them because that’s just what they go with. And if that isn’t working for you, if that book isn’t working for you, the course, what have you, using a different tool, or at least being aware that different tools and methods exist is very important. I think that’s particularly true of practical skills like, let’s say, languages, or programming, or using Excel, or drywall repair, as we were talking about earlier.

Pete Mockaitis
Now, you mentioned the Feynman Technique a couple times, so I just can’t resist. Let’s close the loop here. What is that and how is it helpful?

Scott Young
Yeah, so the Feynman Technique was a sort of idea that I kind of pieced together from reading smatterings of Richard Feynman’s autobiography where he talks about some of his processes that he used to learn things. Now, it’s probably not the case that he used exactly this method, but he did seem to use similar cognitive processes in the work he was doing so I called it the Feynman Technique sort of after my inspiration from him.

And the basic idea is that if there’s some idea that you don’t understand, it’s particularly useful with difficult conceptual kinds of classes, if you’re learning physics or math or biology, or you have to study for a tough accounting exam, or there’s some concept in your work that you don’t understand, you start with a piece of paper and you write at the top, “Understanding X,” so whatever you’re trying to learn. So, it could be understanding torque, or understanding macros, or whatever you don’t understand.

And then you try to explain it to yourself as if you were teaching it to someone else. And this does a couple of things. The first thing that it does is just by writing, you are taking advantage of the fact that by writing things down you can get things out of your head so it’s easier to deal with the more complicated topics. So, a lot of ideas in our head are sort of hard to think about all at once especially if they’re confusing. But if you write them down, they start to make more sense. So, very often you can start and you just write from start to finish, and you’re like, “Oh, I don’t know what I thought was so confusing about it. It actually makes sense now.”

On the other hand, if you are genuinely confused, and there is genuinely a sort of puzzle piece missing to assemble the whole picture, then doing this process will help you narrow in on where that piece is missing. So, as you write through this, you say, “Oh, I don’t understand steps four to five in this procedure I’m supposed to follow. Why am I supposed to do it this way?” And then, with that knowledge, you can go back to your book, you can go to an online video, you can ask a colleague, a boss, someone who knows something, you can ask them, “Hey, why is it like this right here?” And then the advantage is that instead of asking a super nebulous question, like, “Oh, I have no idea what this thing is about it all,” you can just ask them a very specific question where you’re more likely to get a useful answer.

And so, I sort of first wrote about this idea about eight years ago, and it’s since been really popular. A lot of people have put their own videos and tutorials online demonstrating the Feynman Techniques, so it’s really been something that’s helped a lot of students, and even a lot of professionals, deal with confusing problems and ideas in their life.

Pete Mockaitis
All right. So, at the top of the page you’re writing, “Understanding the topic,” and then you’re writing down, you say as though you’re explaining it to someone else. And so, I guess I’m imagining maybe it doesn’t matter if you’re writing down sort of extemporaneous bullet points versus full texts, prose.

Scott Young
I tend to do full text prose. It depends a little bit on your style. Like, obviously, this makes it more time-consuming, but I think that’s one of the benefits is that if I were to explain some idea, I would sort of say, “Okay, so the first thing we have to understand about this idea…” Like, pretend you’re giving a lecture, and you don’t have to write it on the page. One advantage you can do is just say it loud. And the main advantage of doing this is that it helps you organize your own thinking so you can identify some of these gaps in your knowledge.

Another advantage is that one of the main limitations we have is we have limited working memory. So, working memory is kind of the workbench of the mind, so to speak, where you take all the little memories and sensory inputs, and you sort of assemble them together to new thoughts and solutions. So one of the challenges is that this workbench is kind of famously small that when researchers measure it, we find that we can only actually have a few ideas in mind simultaneously without having one of them be forgotten.

And so, because of this, if you have a device where you can write it on a piece of paper, or you can even like write it out on a board, or do something like this, you can offload some of those ideas so you can focus on the parts that matter. Whereas, if it’s in your head, you can often feel like a jumble where everything is bouncing around.

Pete Mockaitis
Yeah. And I love what you had to say with regard to when you zero in on that, it’s great for you because you’re focused, and it’s great for your teacher or your resource because it just brings me back to memories of school in which there’d be a student who would just say, “I don’t get it.” And you can tell the teacher was so frustrated with him, and it’s like, “Could you be more specific?” Because there may be a dozen points of entry that they’ve got to now got to navigate and select one as opposed to going right for the jugular that’s going to make the impact.

So, good stuff there. Now, I want to get your take, so the aggressive part and learning in general can be awkward, frustrating, unfun when you feel like you’re flailing and stupid and on the early stages of learning stuff. How do you think about discipline or mindset so that you can stick with it?

Scott Young
So, one of the things that I like to think about a lot is, “How do you structure your environment? How do you structure your goals and plans so that you don’t have to just have this constant feeling of willpower?” So, one of the mistakes I think a lot of people make is kind of, ironically, they actually are a little bit too easy. What they do is they’ll say, “Oh, you know, I’ll just work on this whenever I have time.”

Well, the problem is whenever you have time is always going to be more fun in the moment to pull out your smartphone and play on some game, or go on Twitter, or watch Netflix, than it will be to do some learning activity, especially in the beginning stages where you maybe haven’t yet entered that zone of positive feedback where you’re feeling constantly reaffirmed that you made the right choice to learn this thing.

And so, what I often find is, “How can you structure your environment and your time to just make sure that, ‘Okay, well, when I’m doing this, this is the only thing around me. I’m not distracted. I can focus. I can actually apply my time’?” And then often there’s little other subtle things that you can do to avoid kind of your little dips or your weak points when you’re doing things.

So, one of the big things you can do is get setup. So, for learning a lot of skills and tasks, the major obstacle is just getting setup. Like, if you’re going to paint a painting, you need to buy paints and an easel and brushes and make sure you have all the materials, and get the newspaper laid down, and all that kind of thing.

If you’re learning a programming language, very often the most frustrating part of learning to program is just getting your computer setup so that you can program. Or, for learning a language, for instance, very often one of the major difficulties is that because everyone around you speaks to you in English all the time, it’s always a little bit of friction, always a little bit of difficulty to push outside of that and start speaking a language you want to learn.

So, in the book, I often talk about ways that you can use little tricks to kind of get yourself to move forward. So, a really minor one, but one that made a big difference for me, as I was learning a new language, in this case it was Chinese, and I had to do a lot of flashcards. I was doing a lot of flashcards as part of the process of acquiring Chinese vocabulary. And one thing I noticed with myself is whenever I would mess up a flashcard, meaning that I got the wrong answer, there was this immediate pang of, “Ugh, I hate this,” or frustration. And that frustration immediately led to the urge of, “Let’s put this away. This is enough studying for now. Let’s go do something else.”

And what I found is that that little pang of frustration was actually really short-lived. So, what I could do was is if I just made a rule to myself that I was only allowed to quit when I’ve gotten one right, or the most recent one right. What that meant was that, yeah, sometimes I would get frustrated, but very often I would persist for much, much longer because as soon as you got one right, then you’re going to get a bit of positive feedback and you want to keep going.

And so, I think by thinking about your own behavior and your own habits and your own projects in this kind of systems level view, rather than just, “Hmm, I’m just going to put in lots of willpower,” I think you’ll get better results because very often it’s these very subtle things that if you can adjust, you can go much further.

Pete Mockaitis
Yeah, that’s a great rule there, “I’ll only quit, right after I get one right,” because once you get one right, you’ll feel good and you want to keep going. And, two, you’ll end on it on a high note as opposed to remembering, you know, primacy and recent effects. Like, instead of remembering that session as a huge drag that you painted, it’s like, “Oh, yeah, I got it. Cool.” And so, you’ve got that memory with you to reinforce you starting up the next time.

Scott Young
Absolutely.

Pete Mockaitis
Well, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Scott Young
Well, I would say that my main focus with this book and the reason that I sort of obsess myself with learning over the last decade is that I think for a lot of people, learning is something practical, it’s like, “Okay, I’ve got to get from point A to point B.” But I found, from doing these projects, and I found in my own experience mirrored in other people that I met that, really, it’s much more than that. That often what our greatest moments in life, the most we fear, the most happy, fulfilled are when we expand our own sense of what we’re capable of and what our possibilities are.

And so, I remember talking with Tristan de Montebello, he was the guy with the public speaking project, and I remember him telling me, he’s like, “You know what, Scott, it’s not that I just got good at public speaking, that that was I was excited about, but that this totally changed how I will approach any project in my life in the future,” that just all these skills and things that he would like to learn just seem to open up in front of him, that he kind of considered before.

And so, my main motivation for writing this book was not just to give people some practical tips, although we’ve talked about lots of them, but so that they may have that own experience in their life where something that they thought, “You know what, well, there’s no way I can learn this because I’d have to go back to school, and it would be tons of agony for years, and it’ll be painful. I won’t be able to do it.” That they could open themselves up whether that’s to learn something, a new hobby, a new language, a new instrument, a new skill, or maybe even transition to a new career, or really upgrade their skills in their career so that they can do a job that seems kind of terrifying for them right now.

Pete Mockaitis
Well, now, can you share with us a favorite quote, something you find inspiring?

Scott Young
So, one of the quotes, and I’m going to modify it a little bit because I really like it, but this is a quote from the motivational speaker Zig Ziglar, and he says, “Happiness is not pleasure. Happiness is victory.” And the thing that I’d like to modify it to is kind of really into what I was saying that I think that “Happiness is not pleasure. Happiness is the expansion of possibilities.” So, I do think that it is when we achieve things, it is when we expand, when we feel like we’re capable of that, we have our happy moments, not just when we get a reward or something nice happens.

Pete Mockaitis
And how about a favorite study or experiment or bit of research?

Scott Young
Well, I can tell you right now one of my favorite ones is the one that I talked about in this book which is this one by Karpicke and Blunt about the retrieval versus repeated review. And it was so brilliant just because it just fit entirely with the idea of how students think about learning and what actually works.

Pete Mockaitis
And how about a favorite book?

Scott Young
So, a book I would recommend, which has been my favorite book for last year, is called The Enigma of Reason by Hugo Mercier and Dan Sperber, and this book is basically challenging the idea of what we think we are doing when we are thinking and reasoning about things. And I found it to be a very interesting book because it explains so much of why we argue about things, and also how we can think smarter in our lives.

Pete Mockaitis
And how about a favorite tool, something that helps you be awesome at your job?

Scott Young
Right. So, I’m going to go really basic but I really like reminders, just to-do lists. And I know that sounds a little like a little bit too basic, everyone wants to use advanced tools, but I find making lists very helpful. So, I have a list for my to-do items, but I also have a list of ideas, and books I should read, and restaurants I should go to, and projects I’d like to work on, and things that someone said, and quotes, and I probably got a dozen more lists on my computer.

Pete Mockaitis
And how about a favorite habit?

Scott Young
So, related to that, I think one of the best habits you can do is, before you go to bed, plan your day in the morning. So, plan what you’re going to do in the next day. So, that could be just as simple as writing it out on a to-do list, “I’m going to do these eight things tomorrow,” or it could be as specific as figuring out what you’re going to do with each chunk of time. But I think the more you plan things ahead of time, the more you figure out how you’re actually going to use them, you’re less likely to succumb to doing the easiest thing in the moment.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Scott Young
So, if you want to reach out to me, you can go to my website at ScottHYoung.com, and you can find my contact form there. You can also reach me by writing to personal@scotthyoung.com. You can send me an email. I would definitely love to hear if anyone has applied some of these methods or if they go out and get the book, and decide to do their own ultralearning project, what they’ve decided to use it for.

Pete Mockaitis
And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Scott Young
So, the point I’d like to leave with this is one that we did mention before, but is something that I think is so important that I’d like to end it again considering we’re talking about the recency effects, is the idea that whenever you want to learn something, you should always start by asking yourself, “What is one concrete situation that I can use this in? And how can I do a little bit of my time practicing or applying it in that situation?” You’ll go a lot further if you can think of your learning in terms of, “How do I do things?” rather than just putting abstract knowledge in your head.

Pete Mockaitis
All right. Scott, this has been a lot of fun. Enjoy your learning.

Scott Young
Oh, thank you so much.