This Podcast Will Help You Flourish At Work

Each week, I grill thought-leaders and results-getters to discover specific, actionable insights that boost work performance.

657: How to Stop Drifting and Start Directing Your Career & Life with Andy Storch

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Andy Storch says: "Nobody cares more about your career than you do."

Andy Storch discusses why professionals often feel lost in their careers—and how you can find your direction.

You’ll Learn:

  1. Three mental shifts that turn challenges into opportunities 
  2. The ultimate tool for resolving your hardest decisions 
  3.  The subtle ways we waste time—and how to stop 

 

About Andy

Andy Storch is an executive coach, consultant and facilitator specializing in helping clients turn strategy into action and results. He helps leaders accelerate and grow their success through measurable improvements in their business and careers. Just as important, he helps them become the happiest, healthiest, most fulfilled versions of themselves. 

Resources mentioned in the show:

Andy Storch Interview Transcript

Pete Mockaitis
Andy, thanks for joining us here on the How to be Awesome at Your Job podcast again.

Andy Storch
Pete, thank you so much for having me back on. I am flattered, I’m honored, I’m a big fan of yours and everything you do, and I’m excited to be back on here to talk with you.

Pete Mockaitis
Oh, thank you. Thank you. Well, I’m excited to be talking with you. Now, boy, a lot has changed in the last two and a half years since we recorded an episode. And for you, in particular, you’ve dealt with an extra dose of changes and you seem to be holding up masterfully. So, could you give us a bit of the life update and sort of a little bit about how your mindset and how you’re thinking about things?

Andy Storch
Sure, yeah. Over the last year, I faced many challenges like many of your listeners and people you network with. At the time, early in 2020, my whole business was selling and running in-person training programs, I was flying all over the country and the world. And, of course, that got completely shut down by COVID, and I made some pivots in my business last year. I wrote and published a book which we’ll be talking about.

And around the time that I published my book in November of 2020, I was also diagnosed with testicular cancer, which was a complete surprise, not something I was planning on at all. I ended up having surgery two days after I published my book, and then spent December and January trying some different treatments, and basically on the couch, unable to work, and then started chemotherapy in January.

And you and I are recording this in March, it’s been a couple of months of treatments. There had been some really hard days, some ups and downs. I’m feeling pretty good now as I’ve gotten through a lot of it. And, yeah, mindset is something I was already big on going into this. In fact, I have a chapter in my book about the importance of having the right mindset, and it’s something that’s helped me get through this.

And I would say, to take it a step further, taking responsibility for everything that’s going on, accepting what I can’t control, focusing on the best path forward, and spending a lot of time focusing on gratitude, which is hard to do sometimes when you feel like everything is horrible. You feel horrible, you can’t walk, and you just feel nauseous and terrible, but I remind myself and I remind others that no matter how bad things seem, no matter what the challenges you’re going through, and we all have challenges, we always have things to be grateful for, reasons to be grateful, and that gratitude has helped me a lot. I write down in my journal my gratitude every single day.

The other thing that helped me, from mindset perspective, was remembering the nature of impermanence. So, that’s something I learned about through my time of meditation and mindfulness over the last few years. And a certain phrase that I learned from a friend of mine, that I kept in mind, when I was going through the worst of the treatment on those days where I just felt absolutely horrible, that hating life feeling, I can’t believe it’s this bad.

And I remember this phrase, I recite it often, which is, “This is how it is right now.” And that just kind of reminded me that, “I am going through this right now but it’s not going to be like this forever, and I’m going to accept the situation for what it is right now. I’m going to get through this. Tomorrow will be a better day.” And, sure enough, it almost always was. There were some days that were absolutely horrible, but then things would get better. Like today, I feel pretty good and a lot of that stuff is in the rear view, and we just keep moving forward day by day knowing that there are going to be challenges but we will get through them, possibly come out stronger. That’s my plan.

And I don’t know why this happened for me but I know it does create opportunities for me to share more of my story to inspire people and help people who may be going through similar challenges. And I know there will be plenty of those who come after me, and so I’m always happy to share my story. I’ve been sharing a lot on social media and on my podcast so people know what’s going on, and also to know that, hey, if I can get through this stuff, you can get through whatever challenge you’re dealing with right now, especially with that focus on gratitude.

Pete Mockaitis
Well, thank you for sharing that. And, yes, that is inspiring, just how you’re handling things. And I heard you even say, “I don’t know why this happened for me,” and then your Chapter 13 is called “Mindset Is Everything.” And that’s one of the distinctions you talk about there. So, I’d actually like to start with mindset and then rock and roll throughout the book. So, tells us about that phrase, “something happens for you,” as opposed to “to you.”

Andy Storch
Yeah, it’s a simple but a very big flip and switch in your mindset. It’s this idea of going from everything in life happens to you, to everything in life happens for you. And the “to you,” I see that as more of the victim mindset. In other words, “I’m waiting for things in life to happen to me,” “My boss did this to me,” “That person cut me off in traffic,” “Someone said something not nice to me,” “You made me angry,” or, “You made me happy,” instead of taking full responsibility and seeing everything in life as an opportunity.

So, from going from “everything in life happens to me,” to “everything in life happens for me.” When you believe everything in life happens for you, then you start to see the silver linings, you start to see the opportunities that come up. And so, I started even a couple years ago using that language and trying not to say that anything is happening to me or that this happened to me. Instead, I get to do this and this happened for me.

By the way, that’s another great switch you can make in your language. Stop using the phrase “I have to.” Like, “Oh, I have to do this podcast interview with Pete today.” No, “I get to do this podcast interview with Pete,” just like I get to go through cancer and I get to go through chemo instead of “I have to.” And that is simple, it’s a small switch but it flips in your mind, and you start to see everything in life as an opportunity as almost something that you’re choosing to do.

And most of what we do, we do choose to do, and I think a lot of people don’t realize it. They say things like, “Well, I have to go to work,” “I have this commute because I have to go to that place,” or, “I have to go to this meeting.” And the truth is if you live in most countries in the world, you have free will, you have the opportunity, you are making choices every day. You are choosing to go to work at that company that you work for. You are choosing to do the job that you’re doing. You could walk away and do something else if you wanted to. I’m not saying it’ll be the best option if you don’t like your job but you are making a choice.

And when you’re honest about that, then you start to realize that you have more control and ownership in your life than maybe you thought. And the whole idea behind this is I want people to take more ownership, to take more initiative, and be more intentional with what you’re doing and what you’re saying.

And when you’re honest with yourself about what you get to do and you’re able to make the switch and take that ownership mindset, it’s a lot easier to then turn challenges into opportunities by saying things like, “I get to go to this job,” “I get to deal with cancer right now.” Well, why? I don’t know. It’s not what I would’ve chosen but I get to do it and it gives me the opportunity to share my story and, hopefully, inspire and help more people when I’m done.

Pete Mockaitis
And I really like that notion about the “have to” because usually that’s not true. And I’m thinking about the book Nonviolent Communication by Marshall Rosenberg, which is awesome. And it says, “Most often behind the ‘have to’ is a ‘because.’” Like, “I choose to do this because I don’t want to get fired.”

Andy Storch
Right.

Pete Mockaitis
And, in a way, that’s still pretty coercive. It’s like if it’s all or nothing like that, and most things aren’t. If it’s all or nothing like that, it’s still your choice. It’s like, “Well, I could choose to not comply with these things and not have this job anymore or I could continue doing this.” So, your “have to” is still a choice even if it’s kind of a narrow coerced choice.

Andy Storch
Yeah. Another one that people do all the time that I think is a big switch, when you’re willing to be honest with yourself and others, is when people say, “I don’t have time to do that,” or, “I wish I could work on that project but I don’t have time,” or, “I would’ve stopped by your happy hour but I didn’t have time.” And the truth is you always have time to do anything you want. It’s just that you chose to do something else. And that choice may have been because you had a project that you felt you needed to get done, otherwise you’d get fired, or it may be just that you chose to go do something else.

Let’s say you invited me on this podcast and I said, “Oh, Pete, I’m sorry, I don’t have time,” or I asked to come on and you said, “Sorry, we don’t have time,” you really do have time. What you’re saying is, “I don’t see the value in having you on or coming on the show because I’m choosing to do something…”

Pete Mockaitis
Yeah, relative to my alternatives, it’s not valuable.

Andy Storch
Exactly, “I’m choosing to do something else during that time,” when you’re honest with yourself. Now, the hard thing is to be honest with other people because, when they invite you to something and you say, “I can’t come,” which is not true. What you really mean is, “I’m sorry, I’m not going to come because I’m choosing to go somewhere else,” that can sound kind of bad so you go to pick your battles but it really is about being honest, at least with yourself. And I think that also changes a lot because it brings a lot of awareness to how you are prioritizing your time, which allows you to think more about how you could be spending your time to maybe achieve more of your goals.

Pete Mockaitis
Well, let’s get right to the heart of that issue then in terms of you mentioned defining your unique purpose is, in fact, the ultimate productivity tool. So, I love productivity tools. Tell us, how do we get to that unique purpose?

Andy Storch
I know you do, Pete, and I know you’re all about helping people be awesome at their jobs. In the book, I talk about the importance of setting a vision and getting clarity on where you are going with your career and with your life. No one’s going to hold you to that. Things always change. You never know exactly what’s going to happen down the line, but the more clarity you have on where you’re going, the easier it is to make decisions when they come up, whether you get laid off or someone offers you a new job or a business opportunity or something like that. These decisions become easier when you have clarity on where you’re going, and then you use that to set the goals for accomplishing and achieving that vision.

But when we set big goals, if you are an ambitious person, like you and I, you know that challenges are almost always going to come up, some things are going to try to get in your way. And that’s where I think being connected to your purpose, understanding your why behind that goal and behind why you’re doing anything and everything can be that really motivating factor to help you get through things.

And the way you find that purpose and you connect to that purpose is through a lot of self-reflection. At least for me, it’s asking that question why over and over again, “Why do I want to achieve this goal?” “Why do I want to get that promotion?” “Why do I want to move into finance?” “Why do I want to achieve financial freedom?” or, “Why do I want to travel with my family?” Any goals, “Why do I want to lose weight?” or “Why do I want to pay off my debt?”

Whatever goals you have, asking yourself why and really getting honest and deep with it because, what I’ve noticed over time, and this is part of I talk about people drifting and operating in reaction mode, in the book, is that a lot of people are setting goals based on other people, based on things that they see out there on social media, or what their friends are doing. And when you truly set goals based on your own values and your own priorities, and connect with your own purpose for what’s driving you to do those things, you become a lot more motivated to go out and achieve those things and to overcome those challenges.

When you’re trying to lose weight and you set a goal to go to the gym three or four times a week, you need a good purpose behind that because challenges are going to come up, somebody is going to invite you to happy hour, work is going to run long, you’re going to feel tired one day and not feel like going to the gym. But when you have that purpose, “I want to have more energy to play with my kids, and I want to be around for a long time,” that’s the driving why behind your goals that’s going to give you more motivation to go out and overcome challenges to achieve those things.

You can also get ideas from other people as far as purpose is concerned, and then get feedback from people around you as well. So, in the book, I mentioned an interview I did with my friend Travis Jomer who used to run purpose programs in the organization where he worked where people would go to a workshop to discover their personal purpose, and then they’d go around and spend several days running that by other people, their colleagues in the company, and get feedback on that.

So, I might say, “Pete, my purpose,” and this is my life purpose that I recite every day, by the way. My life purpose is to love and support my family to continue to grow and improve, to model a healthy and intentional lifestyle and add value to the world. You could give me feedback on that, and say, “Well, I know you, Andy, and I don’t really see you doing those things,” or, “Could you give me a little bit more clarity on this one thing?” or, “Tell me more about this. Maybe you could hone it down a little bit more,” or you could say, “I love it.” But either way, if I get feedback from you, I might be able to hone it down and improve it a little bit more.

And then come back to that purpose on a regular basis. Write it down. Recite it as an affirmation, as I do mine every day, and it can be a really motivating factor in everything you do, just like mine has been for me, both with achieving big goals like publishing a book, and getting through cancer and making sure that I’m still there for my family and I’m still doing the things that I know are going to help me be happier and more successful in the long term.

Pete Mockaitis
All right. So, part of arriving at that, you need purposes, is bringing in feedback from other people. And then, I’m curious, prior to that, how did you land upon yours as you’ve articulated it?

Andy Storch
Well, to be honest, the initial spark of the idea came from hearing a couple other people talk about theirs, one of whom was Hal Elrod who wrote the book The Miracle Morning. I borrowed some of my affirmations from his when I started developing those. And hearing him, I think on a podcast once, even talk about his purpose, and then thinking through, “Okay, what do I want mine to be? I see what he’s doing, I see what other people are doing with theirs.”

And a lot of it also came from, going back to that self-reflection, what really motivates me. And what I realized in really reflecting on my life, especially throughout my 20s when I really felt like, looking back, was really drifting, I was having fun but I wasn’t really progressing, I was happy but I wasn’t truly happy.

And what I realized is, after college, I stopped learning, I stopped growing. And then when I got into my 30s later, and I got into personal development and I started investing in myself and reading more and learning and taking courses and going to workshops, I felt so much happier and more fulfilled. And I realized that growth has to be a big part of my purpose because it’s a driving factor for me. So, that’s something I built in that I must always be learning and growing.

And I’ve realized, through my own self-awareness and through reflection, that that’s something that’s a driving factor for me – growth and contribution. And it may be for other people, it might be something different for other people, but that reflection is so critical, I think, to really developing that purpose and understanding why you live the way you live, what truly makes you happy and fulfilled, and what’s driving you and going to help you go forward and achieve your goals.

Pete Mockaitis
Okay, thank you. Well, so we’ve already got into a number of the key ideas inside your book Own Your Career, Own Your Life: Stop Drifting and Take Control of Your Future. Let’s talk about this. This title almost feels like it’s two topics, two podcast interviews – owning one’s career and owning one’s life. Tell us, what’s the same versus different when we’re going about owning each of these domains?

Andy Storch
Yeah, it’s a good point. And I often describe the book as a personal development book disguised as a career development book. So, for those listening, if you’re looking for straight career development with interview help and things like that, it’s not all in there. This is a lot more personal development.

Where the overlap is this idea of being really intentional with how you’re spending your time with the goals you set, with how you go and achieve those things, getting help along the way, and going after and achieving the goals that you want in your career, and not operating in reaction mode, waiting for other people to tell you what to do, doing the things just because you think society deems it, “I should be watching sports or Netflix,” or, “I should spend my time doing these things,” when you might really want to be doing something else.

And then, for your career, that’s where I really dive into how do you set yourself up for future success. The middle section of the book that kind of bridges the two is about planning for the future or owning your future, controlling your future, whatever you want to call it, by doing things like investing in continuous learning, building a network and building a personal brand. All those things are going to help you in your career but they’re going to help you in your life as well.

And then, on the life side, of course, talking about the importance of things like investing in your health, getting enough sleep, getting exercise, eating right, things like that, that are going to serve you well in your life, but I think they will also serve you well in your career as well.

Pete Mockaitis
Okay. Understood. And I’m intrigued, when it says, the subtitle, “Stop Drifting and Take Control,” I think that word drifting is resonant, that many people feel they’re adrift or they’re currently drifting or they’ve had seasons in which they’re drifting. What’s behind the drift? Where does it come from and what do we do about it?

Andy Storch
Yeah, I was worried, to be honest, that would offend people or people wouldn’t realize they are.

Pete Mockaitis
“How dare you?”

Andy Storch
I know. Hey, I’m a friendly guy. I shy away from conflict but I do want to wake people up. And I’ve been there myself. As I mentioned, I was drifting through much of my 20s. I had a lot of friends, I had a decent job, but I was going up partying every night, I was watching a ton of sports, and there’s nothing wrong with those things, but I realized, after the fact, that they weren’t moving me forward, they weren’t helping me in my career, they weren’t helping me achieve my goals, and they weren’t contributing towards my growth or my fulfillment.

And I’d rather, now that I realized those things, I’d much rather be having a conversation with someone like you, investing in a course or a mastermind group or reading a book and learning than watching football and baseball all day. And, again, nothing wrong with those things if that’s how you choose to spend your time, but I want people to realize that how they’re spending their time can have a big impact on their life. And a lot of things we do are not really moving us forward. They’re just kind of static exercises that we’re often doing because we think, “Well, that’s what we need to do. That’s what society tells us to do.”

And this originally came from a book by Napoleon Hill that was all about drift. It was written some 80 years ago and it’s still resonant today as it was back then, the idea that the devil gets hold of us through drifting, through people just spending too much time drinking or smoking or watching TV or doing things that really don’t move them forward versus being really intentional with their lives and being intentional with how you’re spending your time and where you’re going and what you’re doing.

And I think this comes also down to you being honest. And I’m sure you’ve come across this all the time, Pete. You work with a lot of people in the professional world, successful and not successful, whatever, people who say things like, “Well, family is the most important thing to me,” but they’re working 60, 80 hours a week and then spending all day Sunday watching football. Again, nothing wrong with those things. It’s just about being honest with who you are, what’s important to you, and how you’re spending your time.

And does that time, how you’re spending your time, actually match up with what you say or your values and your priorities and what the most important things are to you? Or, are you spending your time doing other things? And do you need to maybe make some adjustments, kind of wake up, stop drifting, like I said, and take control of your future by being a lot more intentional with your actions and how you’re spending your time?

Pete Mockaitis
What’s interesting to me is some of those drifting examples you shared in terms of watching sports, watching Netflix, drinking, smoking, in some ways, I guess the theme I see there is it may be sort of societal messaging that these things are cool or fun or what to do. I think it also can be that those are some of the easiest ways to just sort of push the pleasure button. I might add video games into that mix as well.

Andy Storch
There’s lots of things you can add in there. Even like reading romance novels all days. Some people might say reading is superior to watching TV but you’re still just kind of spending your time doing something that doesn’t really advance you in any way. And society, we as men, especially, Pete, and I always hate to generalize, but men are supposed to be into sports and watch every tournament and championship game. The commercials tell us that. But we don’t have to live that way, we don’t have to do that.

Again, there’s nothing wrong with those things. And I spent all my 20s watching sports like 24/7. I was a huge, huge fan. And now, looking back, I realize that I gained almost nothing from that. And the funny thing is, what I always joke about now is that you could spend six hours or four hours on a night watching a basketball game or a football game and I can skip it and check the score and spend 30 seconds reading the recap the next day, and you and I have the same exact amount of information. So, you can save yourself a lot of time just by scanning the headlines.

You could be spending that time learning something or making progress in your career, working on a goal, working on a new project, spending time with your kids, with your spouse, with friends. There are so many things you could be doing that I think would contribute so much more happiness and fulfillment to your life than watching sports.

Pete Mockaitis
And so then, there’s a theme there associated with it’s the easy thing, it’s the messaging you’ve heard elsewhere. It’s just sort of the rut that you’ve been into. It might give you a bit of a dopamine hit here and there but it seems like you’re really saying, “Well, let’s elevate the perspective and evaluate how we’re spending time in these ways,” in terms of the better criteria are not so much those but rather, “Is it advancing me into where I want to go and who I want to become?”

And what are some of the other key questions or criteria you use to evaluate whether something is a great or okay or bad use of time?

Andy Storch
Yeah. So, does it connect with your values? And this would require you to probably go do a values exercise. I’m not an expert on this but you can go Google values exercise. There are tons of them available out there and, usually, it involves looking at a lot of different words, and then eliminating and narrowing it down to the top five, and saying, “Hey, what are the most important things to me?” And that helps guide you in making decisions and how you spend your time.

The easy example is if you say health is one of the most important things to you. When 5:00 o’clock rolls around, you’re planning on going to the gym and your friends invite you to happy hour, what do you do? Do you go to happy hour or you go to the gym? There’s no right or wrong answer but if your value is that health is one of your most important things, you’d probably go to the gym. Whereas, if socializing or connection is one of your most important values, you’d probably go to happy hour and hang out with your friends, or get on that Zoom happy hour during a pandemic.

So, think about understanding your values and your purpose, which we talked about earlier, and then figuring out what are those goals, what are those things you want to achieve both professionally and personally. Is it a promotion? Is it moving from finance into marketing, or doing something different with your career? Is it starting or running a side business, maybe starting a podcast, you want to be cool like Pete, or maybe it’s losing weight, or getting a second degree, or learning another language?

And it’s easy to put those things off because you get sidetracked with some of those drifting activities we talked about, whether it’s watching TV or sports or whatever it is. And thinking about how you’re spending your time and being honest with how you spend your time.

And then, going back to the mindset piece, the mental bandwidth, we talked about that ownership mindset. The other thing I would say is when you focus your energy on things that are within your control and you try not to spend too much time worrying or thinking about things outside of your control, you can also get a lot more done.

We just came off of a very long and contentious election cycle here in the United States, and so many people spend all this time thinking about the election and who’s going to win, and the other people that don’t believe the thing that I believe, and yet there’s really almost nothing you could do about it other than casting your vote on that one day, which, honestly, takes like an hour or less.

The rest of the time, we’re spending all this time worrying about something that is outside of our control and there’s really nothing we can do about it so we’re much better served focusing on things in our control, like our job, our career, our business, our family, connecting with friends, working on that goal, learning that new language, whatever it may be that’s going to make you happier than focusing your time watching CNN all day wondering what’s going to happen with the election.

And I’m not saying I don’t get sucked into those things from time to time, especially in an election cycle, but I try to avoid it as much as possible because I know I have a very limited amount of time and I want to spend that doing important things that are going to move me forward in my life.

Pete Mockaitis
Yeah, that’s an interesting perspective and it sounds very simple and maybe almost obvious but it rings true, and I think it’s easy to forget or ignore. What you said there is that the more time we spend on things within our control, the better. And that sounds right. And I wonder if you have a good study on it, I love those, because I think it’s true, that the more we spend time on the here and now, the happier we feel. And I think, likewise, it adds up that the more you spend time on what you can control, maybe the more meaning or fulfillment or excitement is in your life. What do you think here?

Andy Storch
I think it leads to a lot more happiness and fulfillment because when you’re spending your time thinking about things outside your control, that’s when people get really anxious, they experience a lot of anxiety, worry. People spend a lot of time worrying about either things that happened in the past or things that might happen in the future, when you have no control over those things. You could be spending your time focused on the present, as you mentioned, which is the only thing that we can control, as how we act in the present, what we think and how we react to things in the present moment.

We can’t control the things that might happen in the future, and we certainly can’t change anything that happened in the past, but we can do things today to help set us up for success in the future. We can do things today to help influence our future, but we can’t do anything about a thing in the future. I heard a quote a long time ago that I loved, that, “Worry is like a rocking chair. It gives us something to do but it doesn’t take us anywhere.” And we really are not getting anywhere by worrying about those other things that are outside of our control. And this is not easy, by the way.

I’m not saying you can just flip a switch and stop worrying about stuff that might be coming that are outside of your control. Like, if your company announces that, “Hey, we might be downsizing in a couple of months or something,” of course, you’re going to worry that your job might be eliminated, but I’m saying that the more that you can limit the time that you spend worrying about that and focus on what you can do today, which that might include making sure that your boss understand the value that you contribute in your role in your organization.

It might be starting to build your network or honing up your resume, calling a recruiter, going and talking to some people, and looking at future job opportunities, not sitting around waiting and worrying, “What happens if I get laid off?” Start taking action today, things you can do in the present moment that will help set you up for future success.

Pete Mockaitis
All right. Lovely. Well, we’ve talked about big picture things. Andy, could we zoom in, before we shift gears and hear about your favorite things, about just a few tactics like, “Oh, boy, here’s a quick trick or script or key question that makes a load of difference when it comes to owning your career and owning your life”?

Andy Storch
Yeah. One of those is investing in continuous learning. The days of relying on getting that college degree and then working for the next 40 years are gone. I think we can all agree easily on that. The future of work, work is changing all the time. Jobs that exist today, there are a lot of jobs that exist today that didn’t exist 20 years.

Pete, you probably have a podcast producer and editor. That job didn’t exist 20 years ago. There are tons of social media managers out there, that job didn’t exist 20 years ago. And that means jobs are going to change again in the next 10, 20 years, and the job you do today might not exist. You’ve got to be learning all the time to help you get better at your job and prepared for things that come up.

If you’re listening to this podcast, I’m not preaching to the choir, you are listening because you want to learn and better yourself, that’s why you follow Pete and listen to this podcast, of course. And, hopefully, you listen to others, you read books, you take courses, you hire coaches, things like that, because all of those things can be really helpful, as well as formal education.

The next thing is building your network. Nothing has been more critical to my success over the years than having a strong network, having relationships with lots of different people. Every opportunity I’ve gotten in my career has come through my network and through relationships. And you can be doing that whether we’re in a pandemic, in a virtual world, or in-person world, there are plenty of opportunities to do that by attending virtual summits, getting active on LinkedIn, reaching out to people inside and outside your organization on a regular basis to have virtual coffees, get to know each other sessions, and just chatting with people and find out what they’re working on.

Look for opportunities to give value and contribute and help other people around you because I believe karma is real. It does come back to you when you do that. And so, you can get really practical and tactical with that by saying, “Hey, I’m going to reach out to three new people a week,” especially if you have a specific goal, like, “I want to move from finance into marketing.”

Start reaching out to people who work in marketing. Build your network in that space. Make those connections. Ask them questions. Learn about how they get to where they did, learn about the mistakes they made, the things they made, they did, what helped them become more successful. And that’s going to lead to you being more successful. It might lead to job offers. You have no idea what might come from that.

And then the third piece that I mentioned there is building your personal brand. And a lot of people believe a myth that if you just do a good job of your job then you’ll be rewarded and promoted, when the truth is people often are rewarded based on their reputation, not on the job, the quality of the job that they do, or they did. And you’ve probably seen this a lot, Pete, as well. Reputation is huge. It’s everything.

And a personal brand, I talk about a personal brand or professional brand, it’s nothing more than your reputation amongst your colleagues, your peers, out in the marketplace. And the interesting thing about the personal brand and the reputation is that, whether you do anything about it or not, you have a reputation. So, I always say you might as well be intentional about building that. And I always recommend being authentic. I never want anybody to be inauthentic in their personal brand or the reputation they’re building.

But think about how you’re showing up at work, the types of projects you take on, the way you collaborate with others, the way you work with others. Are you easy to work with? Do you easily get along with? Are you difficult to work with? And then, do you put any content on social media? Do you post anything on LinkedIn? Do you go interact with other people’s posts, comment on things, send messages, connect with others? All of those things can contribute to your reputation and your personal brand and can help you get that next job that you might want, or that promotion. A lot of it comes down to the brand and the reputation that you’re building. And so, there’s a lot of things you can do on a regular basis to help set you up for success in that area.

Pete Mockaitis
All right. Well, now, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Andy Storch
No, I think that’s it. We’ve covered so much great ground. It’s really about being intentional with your actions, being honest about how you’re spending your time, and remembering that nobody cares more about your career than you do so you’ve got to be the one to kind of take the reins to set your vision, set your goals, connect with purpose, and start doing the things that I talked about to set you up for future success and take control of your future.

Pete Mockaitis
You know, Andy, when you say that line “no one cares more about your career than you do,” I chuckle a little bit because, well, it’s so true kind of on the inside about how you feel about your own career. But I see it on the outside because, hey, I’ve got the show, I love talking about this kind of stuff. Nonetheless, when I’m in a meeting and people start introducing themselves, and they give me like a three-minute kind of a career story, “Well, I did a stint in marketing and then I went and came back to operations.” I don’t know about you but I’m just so bored.

Andy Storch
Like, “Why should I care? Why is this relevant to me?”

Pete Mockaitis
They just give me a theme, just like, “Hey, man, I’m the guy who always has the wild ideas, whether I was in marketing when I did this, or manufacturing when I did, or finance when I did that.” I was like, “Okay, got you.” But you see, I don’t know, I kind of understand what your thing is as opposed to just a chronology of things. Maybe I’m just…

Andy Storch
No, but it’s true. And you’re not going to care as much as they do about that career that they did. By the way, if you’re lucky, you might have a manager who cares a lot about your career, and a lot of people have…your mom probably cares a lot about you and your career, but nobody really cares as much about your career as you do.

Pete Mockaitis
Well, certainly. And I think that the “what you can control” side of that is, “Therefore, go ahead and take some big action to rock and roll because most other folks won’t.” Maybe friends, family, love ones, manager can nudge, but maybe not. So, seize the reins. All right. Now, can you share with us a favorite quote, something you find inspiring?

Andy Storch
One that resonated with me recently was from Albert Einstein, which is “Try not to be a person of success but try to be a person of value.” And the reason that resonated with me recently because I feel like, especially as you’re building a career and we’re in this tumultuous world, you see a lot of people out there that are kind of showcasing or talking about how successful they are on social media or wherever it may be.

But if you want to get far, if you want to build a network, or you want to build relationships, if you want to get promoted or find success in a job or career that you’re in, the more you prove to be valuable to the people around you, the more successful you’re going to be in the end because they’re going to want to work with you more, they’re going to want to promote you, they’re going to want to do business with you, they’re going to want to help you. So, when you seek to be more of a person of value than just trying to show that you are successful, not only are you going to be more valuable but you’re going to be rewarded, I think, across the board.

Pete Mockaitis
All right.

Pete Mockaitis
And how about a favorite book?

Andy Storch
One of the ones I mentioned in my book is the book The Miracle Morning by Hal Elrod. It’s kind of changed my life and set me on this trajectory when I got into personal development in 2016. But another book that I love that I probably give as a gift more often than any other book is The Daily Stoic by Ryan Holiday.

And so, that is kind of like my Bible. It’s a book of 366 quotes from the stoics, each with kind of an explanation for modern times, and I read it every day often with my kids. And, just, it’s always thought-provoking, always gives me things to think about, and helps me reflect in how I want to live my life, and has been really influential for me.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Andy Storch
I’m a big fan of the Google Suite. So, I use Docs and Sheets a lot. And I have an assistant who helps me integrate everything in my business to be able to easily share and have everything in the cloud for us to work together on. I’m a big fan of Zoom like anybody else. It became even more important during the pandemic to get on video calls with each other.

The reason I mentioned that, too, is I mentioned the importance of networking. And I think it becomes more important that we become intentional with how we build our network when we’re in a remote and virtual world, especially within your company. You’ve got to reach out to people intentionally. And it’s great to have a video tool like Zoom where you can still get on video with people, you can connect, and it becomes more intimate than just being on the phone. You could build those connections to help you build that network which becomes critical for you later on down the road.

Pete Mockaitis
And is there a particular nugget you share that tends to resonate with folks; they quote it back to you frequently?

Andy Storch
Well, I already talked about the idea that nobody cares more about your career than you do. Lately, what we talked about at the very beginning of this podcast is about gratitude. And I’ve been sharing a lot of that lately as I’ve been going through my journey, that gratitude really is everything. And when you think about it, and I learned this from going to a Tony Robbins workshop years ago, that when you are fully immersed in gratitude, you really cannot experience anxiety or anger or any negative emotions.

And that’s why I think gratitude is so important, so powerful, that no matter what challenge we are going through, we can always find reasons to be grateful. And it’s also important when you’re an ambitious person. We talked about being awesome at your job, you set big goals, you want to get promoted, you want to do well, whatever it is you want to experience or accomplish. It’s great to have big goals but we never want to tie our happiness to the goal because there are always going to be more goals and it’s almost always going to elude us.

We also want to make sure that we’re enjoying the journey that we’re on, that we are grateful for the things that we have today. We always have things to be grateful for whether it’s family, friends, great weather, a great podcast to listen to like this, anything. You can be grateful for anything, a good cup of coffee, but make sure that you spend time thinking about reflecting on and immersing yourself in gratitude on a regular basis. And I think that tends to lead to a lot more happiness and fulfillment in life.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Andy Storch
Well, I’m pretty active on social media. LinkedIn and Instagram, I’m there all the time. I’ve got a couple podcasts, as you mentioned, including the Own Your Career Own Your Life podcast and the book “Own Your Career Own Your Life” which is available on Amazon and everywhere else. And I’ve got some free resources, including the five steps to owning your career, which is available at OwnYourCareerOwnYourLife.com/bonus. So, if you just go to OwnYourCareerOwnYourLife.com/bonus you can pick up all the bonus resources from the book, including five steps to how to own your career.

Pete Mockaitis
All right. Do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Andy Storch
So, the challenge, the final challenge is, and I have this challenge in the book, it’s the no complaining challenge. If you want to take on an ownership mindset of your life, and you believe that everything happens in life for you and not to you, and you take full responsibility in life, then I challenge you to stop complaining for a day or a week or a month. Some people may not do this already very much. Some people complain all the time and it’s going to be difficult to get away from that.

But I challenge you to stop complaining because complaining, while it feels good in the moment, and it passes the buck or responsibility to somebody else, it doesn’t ever really get you anywhere. So, if you want to take full responsibility, you take responsibility and ownership for everything going on in your life, and you try to eliminate all complaining, if possible, to try to do it for a day or a week, see if that works. And if it does, see if you can last longer. I try to never complain about anything and I find that I’m a lot happier as a result.

Pete Mockaitis
All right. Andy, thank you. This has been a treat. I wish you lots of luck with the book and your work and your recovery, and keep on inspiring.

Andy Storch
Pete, thank you so much for having me on. I love all the work that you’re doing. It’s been an honor to come on and talk with you and share, and I just really appreciate you having me on.

656: The Five Things that Leaders Do with Jim Kouzes

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Jim Kouzes says: "The best leaders are the best learners."

Jim Kouzes discusses how everyday professionals can make an impact regardless of their title, role, or setting.

You’ll Learn:

  1. The definitive answer to the question, “Are leaders born or made?”
  2. The four components to building a compelling vision
  3. Easy ways to sustain your team’s motivation

About Jim

Jim Kouzes is the coauthor of the award-winning and best-selling book, The Leadership Challenge, and over a dozen other books on leadership, including the 2021 book, Everyday People, Extraordinary Leadership. He is also a Fellow of the Doerr Institute for New Leaders at Rice University. The Wall Street Journal named Jim one of the ten best executive educators in the U.S., and he has received the Distinguished Contribution to Workplace Learning and Performance Award from the Association for Talent Development, among many other professional honors.

Resources mentioned in the show:

Jim Kouzes Interview Transcript

Pete Mockaitis
Jim, thanks for joining us here on the How to be Awesome at Your Job podcast.

Jim Kouzes
Hey, Pete, thank you for the opportunity to chat with you today.

Pete Mockaitis
Well, I’m so excited to dig into your goods. But, first, I want to hear about your experience as JFK’s honor guard. What is the story here?

Jim Kouzes
Well, I was an Eagle Scout at 15 years of age and I guess back then that was a rare occurrence.

Pete Mockaitis
That’s pretty young, 15 versus 18.

Jim Kouzes
Yeah, 15 years old. And so, they asked a few of us, I think it was about a dozen, two groups of six, who were stationed at the base of the reviewing stand where President Kennedy and his family and some of his Cabinet and the spouses stood, and watched as the parade went by. This was when he was right in front of the White House years and years ago. And I stood there in the very, very below freezing cold. When I talk about it, to feel the frigid cold in my feet, it was so cold.

And it was one of those experiences in life that you can vividly remember, and as Kennedy unveiled his various initiatives, the Peace Corps was one of those, and I think it was that event that really inspired me both to join the Peace Corps but dedicate my life to service and education. And so, I joined the Peace Corps after university and that began this career that I’ve been in since, really, 1967.

Pete Mockaitis
Well, that’s cool. That’s cool. Did you get to shake hands or were you just sort of standing there with the honor guard duties?

Jim Kouzes
No, we later were invited to the White House.

Pete Mockaitis
There you go.

Jim Kouzes
So, yes, we did meet the President and the First Lady much later after the inauguration.

Pete Mockaitis
That’s cool. Well, your career is storied. We were chatting, before I pushed record, that I read your book The Student Leadership Challenge when I was a student 15 plus years ago, and you’re still cranking out the hits. So, I’m excited to dig into your latest Everyday People, Extraordinary Leadership. But maybe, first, could you share what have you discovered that is perhaps the most surprising and fascinating thing about leadership from all your decades of research? Like, is there something the average professional doesn’t quite seem to grasp about leadership?

Jim Kouzes
Well, there are a couple of things that come to mind immediately, Pete. The first of those is the most frequently-asked question we get, “Is leadership born or made?” And we’ve been asked that question since the very first edition and we still get asked that every time we speak or do a seminar or workshop or a class. And so, Barry and I have done the research on this, my co-author Barry Posner and I, and we have determined, based on our extensive research, that every leader we have ever met is born.

Pete Mockaitis
They emerge from the womb. Okay.

Jim Kouzes
Never known one not to be born unless it’s a fictional character that was made up in somebody’s mind. And so, that’s really not the question to be asked. The question to be asked is, “Can leadership be learned regardless of what you might be born with?” And the answer to that question is definitively yes. I wouldn’t have stayed in this career this long if it wasn’t.

And I think that reveals an assumption that people tend to make, that leadership is something special that only a few people have and you’re either born with it or you’re not, it’s a gift from the gods, it’s in your DNA, and it’s only a few people, a few charismatic individuals that might have the ability, or people who have lucky circumstances early on in their lives.

And we’ve found that that’s just not the case. In fact, that’s one of the reasons why we wrote this book directed at everyday leaders. Everyday People, Extraordinary Leadership is really about the fact that, and I say fact and I’ll give you some data in a minute, that supports the notion that we all have some capability to lead regardless of our circumstances. And I think that’s probably one of the most significant things we found in our research.

Just to give you some data, we looked, Pete, at the data from our leadership practices inventory which, as you may know from your reading of The Student Leadership Challenge is the assessment we use to determine whether people are engaged with these practices or not. And what we found was that the number of people who exhibit zero leadership capability, that is they actually scored the lowest score on our inventory, from observer standpoint the number is 0.00013%.

Pete Mockaitis
All right.

Jim Kouzes
So, that means 99.99987% of people have some leadership capability. Now, that doesn’t mean that everyone is at the 10 level of leadership, which is the highest number you can get on our scale. That is not the majority of the people, or the majority, or somewhere in the middle but it does indicate that most people, only one in one million people do not have leadership capability, and most people, 99.99987%, or 999,999 people have some leadership capability. And the issue really is then, “Can you increase the frequency with which you use leadership behaviors?” And, again, the answer to that is definitively yes.

Pete Mockaitis
Well, I’d love to dig into some of the particulars of how that’s done. But maybe could you kick us off with an inspiring example of an everyday professional who, indeed, went ahead and exercised some extraordinary leadership?

Jim Kouzes
Absolutely. One of the people that I’ve had the opportunity to follow not only in writing the book but subsequently, in fact, this person, Erin Bern McKelroy…

Pete Mockaitis
Fine name.

Jim Kouzes
…and I would be doing a session together tomorrow, a virtual session together tomorrow, because we’ve stayed in touch. And Erin, during the pandemic, like all of us, was sitting at home on her couch feeling very anxious. Not anxious about the pandemic but anxious about what she was going to do to help her community during this difficult time.

And, given her background with the community, she was very service-minded, she had been involved in a lot of activities in her community in the Midwest, she decided that she had to do something about it as someone who is deeply involved in her community. And what she told us is that, she said, “I turned to my core values and took an internal audit of my heart and my mind.” And what came up for her was that service to others was the most important thing to her.

And so, she asked herself, “What can I do to be of service to others during this time?” And she came up with an initiative that would enable local restaurants, which were currently not open, to serve frontline workers and first responders by preparing meals for that group with funding that would be raised with the community.

And so, as a result of that effort, they raised $50,000. It doesn’t sound like a lot but given this small community that she lived in, it was considerable from 542 residents and 40 local establishments participated in preparing meals and delivering meals, and 8,130 frontline workers and first responders benefitted from that service. That’s just one example of many.

And she had no title, she had no position, people knew her in the community because she was involved but she wasn’t the manager, she wasn’t the boss. She was just someone who felt the need to take initiative during a challenging time.

Pete Mockaitis
Well, that’s cool. Yeah, perfect in terms of example right there, someone who didn’t have that authority and, yet, made some big things happen very cleverly, helping multiple people in need of help in some great way. So, very cool. Well, then can you walk us through, how is that done? You’ve got your five practices of leadership model. Should we start there or how would you think about discussing the how?

Jim Kouzes
Yeah, I think that is the organizing framework for the book. And what we did was we took a look at data to validate this premise that we all have some leadership capability regardless of title, regardless of position, regardless of authority. We took the data from peer leaders only. So, these were people who had direct reports, these were individuals who were part of a team, part of a community, were not the boss of anyone, and, yet, were observed by others as leaders.

We took that data and we looked at the extent to which they engaged in these five practices and whether or not those individuals had a positive impact. And what we discovered, and we report out in the book with several graphs to illustrate this in data and story, is that individuals who are peers, who lead other peers, who exhibit these five practices more frequently are viewed by others as effective leaders and have an impact on their sense of whether they’re making a difference, the extent to which they understand the purpose and the vision, to the extent to which they are willing to work hard when necessary, those kinds of outcome measures, or engagement measures as some people call them.

And so, what we did in this book was to tell stories, like the one about Erin Bern plus the data around these five practices, which are model the way, inspire a shared vision, challenge the process, enable others to act, and encourage the heart.

Pete Mockaitis
They’re bringing back fond memories, Jim. Bring this back in the days, like, “Yeah, that holds up. Those do sound like the five things that make up leadership,” which is huge in and of itself because leadership is such a big amorphous fuzzy word, like, “How does one do that?” “Well, this is how you do it, these five practices.”

Jim Kouzes
Yes, absolutely. Like in Erin’s example, for example, I mentioned how she said she did an audit of her values. One of the things that exemplary leaders do, we call it model the way, is, first, clarify what’s important to them, their values and beliefs, and then they set an example for others by living them out. She came up with a vision of what could be, she saw this picture in her mind of these people working together to provide service to frontline workers and to first responders, engaging people in the local community who were providing food through their restaurants or the kitchens.

And she had this picture in her head, she was able to then envision it, and then inspire others to share it. And then, because it was a challenging time, they searched for innovative ways to do this because people were all locked down, and they experimented and took some risks, we call it challenge the process, and she involved a team of people to make this happen, we call that enable others to act. And along the way, they celebrated their little small wins as they went through this process, they encouraged each other’s hearts.

And as a consequence of that, Erin recently was awarded, in her local community through their leadership program in their local community, leader of the year as a result of that experience. So, that’s how individual peers live out these five practices.

Pete Mockaitis
Yeah, that’s lovely in terms of that one story, we kind of walked through all five of those. So, then maybe we could spend a couple minutes on each of them. In terms of model the way, it starts with getting clear on values, beliefs, what’s important to you, and then living it. Any pro tips on how we can get a boatload of clarity on those dimensions without taking decades?

Jim Kouzes
Yeah, without taking decades. We’ve written a few books about this. Well, let me just give you a couple of those. Let’s take clarify values. And one of them is a little technique we can try on our own is imagine the following scenario, imagine you’re going to be away from your team that you’re wanting to lead or currently leading. You’re going to be away from your team for, let’s say, three months, and you’re going to be not able to communicate with that team while they’re doing their work in any way whatsoever but you can leave them a one-page memo, we call it credo memo, prior to being incommunicado.

What would you tell people are the principles by which they should conduct themselves in their work during your absence? What are the values and beliefs that should guide their decisions and actions? Write that one-page memo to your team.

Pete Mockaitis
I love it. And it’s probably not going to have much to do with the specific software tools they should be using.

Jim Kouzes
Exactly. What are the principles that should guide their decisions and actions? And do it in one page. That forces people to have to think in short memorable ways in which they can communicate to others what they should use as guidelines for doing their work and making their decisions. That’s very effective. I’ll use other techniques like values cards. We have people do card sorts. But any way in which you can explore your head and your heart, as Erin talked about, and your soul, and think about, “What do I really believe in and what do I hope other people will believe in as we conduct our work?”

Pete Mockaitis
And so, could you give us a couple examples of that verbiage? I mean, when you say values, it could just be a word like integrity, or humility, courage, innovation. Or, how are you thinking about values and how they’re expressed here?

Jim Kouzes
Well, I’ll offer a couple of examples. Because there are about 150 values words in the English language and not all of them are understood similarly so you can’t hold 150 values simultaneously and have people follow those guidelines. It’s just too many. So, five to seven that will help people to understand. And integrity might be one of them but go the next step and ask yourself, “What does integrity look like to you? What does it look like in practice?”

So, integrity might look like to you in practice that, “When we’re with each other and we’re doing our work, we’re always straightforward and honest about what’s going on. We give each other honest feedback even when it’s tough, even when it’s challenging, but we do it in a way that’s empathetic and not critical of other person but really ways in which they can take that feedback and act on it.” So, we have to go the next step from the one-word integrity to give an illustration of what that might look like in practice.

Pete Mockaitis
Okay. Well, thank you. So, that’s modeling the way. And how does one inspire a shared vision?

Jim Kouzes
Well, let’s take another technique that we like to use, and I call it the life technique, L-I-F-E. Think about the following scenario. At the end of the year, you’re going to be awarded leader of the year, and people who are your friends, your peers, your colleagues, your team members, your family are going to be there celebrating with you this award, and they’re going to be telling stories about you, and they’re going to tell about the lessons they learned from you, the ideals you stood for, the feelings that you have, that they have when around you, and the evidence that you’ve made a difference, you’ve had an impact.

L for lessons, I is for ideals, F is for feelings, and E is for evidence, L-I-F-E. If you’re hearing other people talk about you, what do you hope they would be saying about the lessons they learned, the ideals you stood for, the feelings they had when around you, and the evidence that you made a difference? Apply that to yourself, write that down, and then apply that to your team.

If your team is going to get team of the year, what would you hope others would say would be the lessons people learned from you, the ideals your team stood for, the feelings that people had when they were around your team, and the evidence that you made a difference? That kind of exercise helps people to think more deeply about how they hope to have an impact on others, how they hope to be seen by others. It helps them to see more clearly how they would envision themselves in the future.

Pete Mockaitis
Well, I love that so much and this is also kind of making me think of Stephen Covey, begin with the end in mind, and like a eulogy, like what you want people to say even at your funeral, like if you win the leader of the year award, but you can even zoom out into other context to make it spark things.

And that reminds me, well, I did a brief stint of nonprofit consulting at The Bridgespan Group, and when we did our sort of farewells, someone said about me, I was very touched, and she said, with regard to me, and working and leading, collaborating, that I never made her feel dumb. And I thought, “Well, thank you. That’s a really kind thing to say about somebody that you work with,” because I don’t know about you, Jim, but I felt dumb a lot of times working with a lot of people. And that is, that’s something that you remember and it sticks with you as does the lessons, the ideals, and the evidence of the impact. And I think that’s a really nice tidy summation there.

Jim Kouzes
Pete, one of the things that’s most challenging for people to do, we have found from our research, is be forward-looking, and inspire a shared vision is the lowest-scoring practice of all the five practices. So, inspire a shared vision is extremely challenging for people to do. And, in fact, we found this find that this is probably the only practice which is correlated somewhat with age, meaning younger people are not as forward-looking as those with more experience.

Part of that is you’ve had more experience in the workplace and you do understand that you don’t get instant results in an organization. It takes a while to complete a project and so you need to be thinking ahead, particularly when you’re managing or supervising or leading other people. You need to think potential years down the road.

And so, it is a skill that’s developed over time but we can build that skill the more we begin to imagine scenarios out into the future and what we hope things will look like at the end. And so, we can draw on our past about things that we’ve accomplished in the past and kind of go back and review them to see how they went for us and what the end results were, reminding us that we can start at year one, and in year three, something gets realized, and imagine what went on during that time.

And then, coming to the present and reflect on what’s going on right now that is in need of some action, what are the trends, what’s happening, that can inform our vision today. And then let’s look into the future and project ahead and say, “Well, what’s going to be the impact of what’s happening right now down the road?” People do that all the time. Who would’ve known that you and I would be communicating this way 10 years ago, or 15 years ago, or 20 years ago? And, yet, here we are, using this technology that someone invented a while back.

One short little example of this, Barry Posner and I wrote the first edition of The Leadership Challenge starting in 1983 up through 1985 and did some editing and got published in 1987. We wrote the first edition of The Leadership Challenge using a software program called Kermit. It was available only to people at universities, it was only available to people in research institutions. It wasn’t publicly available. It was an internet program that allowed us to share files over the internet.

Today, people just assume that’s the way it’s been all along because we’re doing it all the time. But when we first started writing, there was no such thing as the internet publicly available. But somebody imagined that we could be doing this kind of thing now. What do you, as you’re working in your community and you’re thinking about what you can do, what is it that you imagine could happen if members of your community took an initiative to deal with a particular challenge?

Pete Mockaitis
Well, thank you. Well, now, let’s talk about the third step there, challenge the process. How do we do that well?

Jim Kouzes
Well, challenge the process is essentially about searching for opportunities by kind of seizing the initiative. Again, going back to Erin Bern McKelroy’s personal best leadership experience that she told us about during the pandemic. She was sitting there on her couch just feeling anxious about wanting to do something because she’s always been involved with the community. So, she seized the initiative to do something and, also, by looking outward for ways to improve.

So, looking out in the community and ask yourself, “Well, how could we make this happen? We can get people from food service organizations, or restaurants and kitchens and commercial kitchens, and ask them to be involved. And then who could we be serving? Well, who’s the most important population in need?”

So, she looked outside, not just in her own head, but she looked outside in the community for ideas about what could be done to improve, then she ran that by some people who were close to her to test these ideas, and then they set up little experiments to try it out, then things began to work and come together. So, it’s about searching for opportunities by seizing the initiative and looking outward for innovative ways to improve. And then, by experimenting and taking risks, by constantly generating little ideas that can help them to take action on that vision that they had.

Pete Mockaitis
Any pro tips for sparking more ideas when you’re in the heat of things?

Jim Kouzes
So, here’s one idea that I think anyone can use that will help them be more curious and more innovative and creative. The idea, actually, talking about looking outward for ideas, came to us from a participant in a workshop. We had this idea of sitting down and asking your team at least once a week, “What have you done over the last week to improve so that you’re better this week than you were a week ago?”

And so, we offered that suggestion, and one of the participants in the workshop followed through and implemented that idea and came back to us four weeks later, and said, “You know what happened? The first time I asked my team to think about this question, ‘What have you learned in the last week to improve? What have you done in the last week to improve so that you’re better this week than you were a week ago?’ The first time that I asked that question,” he said, “…no one had an answer. They kind of looked at me silly, and said, ‘He’s been to a workshop. This will pass.’”

He said, “The second week, about 25%, 30% of the people had a response. Those conscientious folks who thought maybe I’d ask this question again, 75% had it the third week. You know what happened on the fourth week? They asked me what I had done in the last week to improve so I was better than I was a week ago.” So, we knew that that worked. It stuck.

So, you need to come up with some way in which you ask a question or you set up a situation in which people have to think about what they’ve done to improve, to learn, to innovate, to create. You can take people shopping for ideas. Think about organizations that do things not identical to yours but if you’re in the service business, other people in the service business that you might go and observe, who seem to be very creative and innovative. Go shopping for ideas from other people. Anything that we can do to get people to exercise curiosity about themselves and about others will be helpful to improving.

So, I like that technique of asking people, “What have you learned in the last week, or what have you done in the last week to improve so you’re better this week than you were a week ago?”

Pete Mockaitis
But it’s also, in and of itself, illustrative about how change can unfold. At first, it’s like, “Okay, blowing this guy off.” And then the second time, a couple people get on board. And then, with that consistency, there it goes, you’re off to the races.

Jim Kouzes
Absolutely. Absolutely.

Pete Mockaitis
Well, could you tell us now about the fourth practice there, enable others to act?

Jim Kouzes
Absolutely. So, enable others to act is about two things. It’s about fostering collaboration by building trust and facilitating relationships, and then about strengthening individuals by increasing their self-determination and developing their confidence. So, here’s another technique or method that can be helpful, again, one of those things that you can do almost instantaneously.

Whenever you are engaged in an interaction with another person or a group of people, whether it’s one people, ten people, or a hundred people, ask yourself the following question prior to the interaction, “What can I do in this interaction with this person or a group of people that will make them feel more powerful, efficacious, strong, and capable after we’re through with this interaction than when we started? What’s one thing I can do to make other people feel stronger, more capable, better and more capable than maybe even they thought they were?”

It might be simply to listen to that person or that group of people. It might be to offer a suggestion. It might be to say, “Well, I know somebody who might be able to help you with this.” It might be, “You know, I think there’s a development experience that would be useful to you here. Let me see if I can get you connected with someone who can help you with that.”

Anything that you can do to make other people feel more powerful, whether it’s in a one-minute interaction, or a one-hour interaction, or longer, is something that will help other people feel stronger and more trusting of you because you’re paying attention to them and their needs.

Pete Mockaitis
And let’s talk about the opposite of that. How might a well-intentioned everyday leader accidentally or unintentionally disable others from acting?

Jim Kouzes
Let me give you a specific example to frame this because I think it’s really important that we talk about this. This is probably one of the most important topics we can discuss, “How do we make other people feel enabled or how do we make them feel disabled?”

So, in response to that question, here’s a study, one of my favorite studies that I think will help to frame this. So, researchers were doing an experiment on collaboration and trust using what’s called the prisoner’s dilemma. It’s a zero-sum game that’s often used in experiments on cooperation and collaboration.

And they set up the experiment in a very unique way. They told people that one group of people, half the participants in this experiment, that they were playing the Wall Street Game. And they told others, the other half, that they were playing the Community Game. What they were really looking at was the extent to which people would cooperate. The rules of the game were the same, were identical, and the only difference was the name of the game – Wall Street Game, Community Game.

Who would you guess was more cooperative, those playing the Wall Street Game or the Community Game?

Pete Mockaitis
I would guess the Community Game.

Jim Kouzes
Exactly. And that’s the point. The only difference was the name of the game not the game itself. But those who played the Wall Street Game, only about 37% were cooperative on their initial move and subsequent moves. Those playing the Community Game were 70% cooperative, and that continued throughout the game.

We, as leaders, have impact in just one or two words so when we speak as leaders, we, essentially, are like viruses, to use a current example. We spread things and we can either spread positive behaviors or negative behaviors in just a couple of words. And, as leaders, we need to really reflect on the language we’re using in order to have a positive impact in people because we know that that positive impact will produce better results.

So, do you want to be playing the Wall Street Game? If you want to be playing the Wall Street Game where people are uncooperative with each other and try to compete and beat the other person and never have a win-win solution, then call it the Wall Street Game. But if you want people to be cooperative, you need to play the Community Game.

Pete Mockaitis
All right. Thank you.

Jim Kouzes
So, again, I think that helps to frame our understanding of this concept. It is a lot about language and behavior. As leaders, you have to be the first to trust. You have to be the person who creates a climate of trust for others, makes it possible for people to cooperate in a trusting manner. So, take a cue from that research that you are having an impact, either positive or negative, you’re either being transformational or toxic. Which do you choose to be?

Pete Mockaitis
And, finally, how do we go about encouraging the heart?

Jim Kouzes
Encouraging the heart is, again, about a couple of things. One is about recognizing contribution from individuals. What have people done that you can show your appreciation for? And, secondly, celebrating the values and the victories as a group of people. So, we need both to recognize individuals for what they do as well as we have to celebrate, as teams, the milestones we’ve reached and the values we’ve been consistent with.

One of my favorite examples comes from Tom Malone, he wasn’t an everyday leader in this particular case but he was a great example to all everyday leaders, to all leaders. He had a small…a medium-sized factory. And, as the owner of the company, he would often walk the floor. It was a relatively small organization and so he had the chance regularly to walk the floor. And one day, he saw one of his manufacturing employees put a part in a refrigerator, in the freezer of a refrigerator, and he was really curious about that.

So, he went up to this individual, he said, “Lala, excuse me, I’m really confused. Why did you put that part in the freezer?” And he said, “Well, I put it in the freezer because it was a little too large to fit in the hole,” this was a rod that went into a component. “The rod was a little too big and I knew if I put it in the freezer, it would shrink a little bit and be able to fit into the part. I wouldn’t be wasting either part.”

And then Tom realized that Lala, is what his name was, put this part in the freezer because he was committed to the value of zero rejects called the total quality control. And later, at a celebration, which they had weekly on the floor, Tom called this out, told this story and said, “He is an example of the kind of person we’re looking for who stays dedicated both to his job, to our value of zero reject quality, and to the productivity of this organization.”

So, as a leader, be out there and about looking for individuals who are doing things that you can then tell stories about. And when you tell that story, you’re communicating to others who are part of that team that they are individually making a contribution, and “Here’s one of your colleagues, one of your peers, who’s done that. This is an example to you of the kind of behavior that we’re looking for throughout this organization.”

Pete Mockaitis
Beautiful. Thank you. Well, Jim, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Jim Kouzes
I would only say that you’ve done a great job, Pete, with your questions, but I think the thing that I want to emphasize and I want to say most, Pete, is that every person has a capability to improve their leadership skills and abilities. And using the five practices of exemplary leadership as a guide, find ways in which you can more frequently engage in modeling, inspiring, challenging, enabling and encouraging.

Pete Mockaitis
All right. Thank you. Well, now, could you share a favorite quote, something you find inspiring?

Jim Kouzes
Quote from one of the people we interviewed early on, Don Bennett, who, in response to a question of “How did you do that, Don? How did you climb 14,410 feet on one leg and two crutches to the top of Mount Rainier?” and He looked down at his one leg, the first amputee to climb Mount Rainier, and said, “One hop at a time.”

I think of that quote every day when I’m stuck somewhere, and if I may add a second quote from Don. When I said to Don, “You were the first amputee ever to climb Mount Rainier, the first to do it. What was the most important lesson you learned from climbing that mountain?” And he said, “You can’t do it alone.”

People often think about leadership as an individual solo act that is just unique to the person, but Don made me recognize very early on in our research that it really is not about what one person does. It is about what a team of people does together. Any leader who claims credit personally for accomplishments is not going to have the kind of impact that a leader like Don who attributes his success to the team.

Pete Mockaitis
Okay. Thank you. And how about a favorite book?

Jim Kouzes
My current favorite, Pete, is the newest book from Adam Grant.

Pete Mockaitis
Think Again.

Jim Kouzes
You got it. You knew that book.

Pete Mockaitis
It’s a great Kindle as well.

Jim Kouzes
Yeah. I’m sure you have the same stack or a similar stack. Yeah, but Think Again is a wonderful new book. Highly recommend it to anyone. And I think, particularly around this notion of challenging the process, it’ll help us all to recognize that we all have blind spots, we all are always in need of thinking again about the way in which we think.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Jim Kouzes
You know, one of my favorite tools is Grammarly.

Pete Mockaitis
Oh, yeah.

Jim Kouzes
As a write, I use it all the time. Again, I work alone writing, and there’s often not an editor nearby, but I just run my texts through Grammarly, and say, “Oh, yeah, I see how I could do that better here.” So, that probably is my favorite tool that I use in my day-to-day work.

Pete Mockaitis
And is there a favorite nugget, something you share that people quote back to you again and again?

Jim Kouzes
I would say that there are a couple of them. One is “Credibility is the foundation of leadership.” “If you don’t believe in the messenger, you won’t believe the message,” is often something that people recall from our work. People also frequently say, “The best leaders are the best learners,” another line which we wrote. But I think my favorite is, “Leadership is not an affair of the head. Leadership is an affair of the heart.”

Pete Mockaitis
Thank you. And if folks want to learn more or get in touch, where would you point them?

Jim Kouzes
I think the best way to find out the scope of everything that we are up to these days is the LeadershipChallenge.com. So, LeadershipChallenge.com website, which is where we have programs and books and activities. And then follow me at Twitter @Jim_Kouzes.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Jim Kouzes
I would say that my challenge is the following to all of us as leaders, whether with a title or as peers, that our wish, ours, mine and Barry’s, is that you make the most of every opportunity to lead, that you stretch yourself, and be willing to learn continually from the challenges in front of you, and that you step out to the edge of your capabilities, and then ask a little bit more of yourself.

Pete Mockaitis
Jim, thank you. This has been a treat. I wish you much luck and adventure in your extraordinary leadership.

Jim Kouzes
Pete, thank you very much. I really appreciate this opportunity to talk with you. So, we’ll sign off and I hope that we get to do this again. Love them and lead them.

655: Building Better Habits via Better Systems with Most Days’ Brent Franson

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Brent Franson shares tactics and tools for building powerful habits based on his experiences of being surrounded by addiction.

You’ll Learn:

  1. How Brent leveraged technology to break his bad habits
  2. The keystone habit of behavioral change
  3. How to stay motivated even when you fail

 

About Brent

Brent Franson is the Founder and CEO of Most Days, an app backed by science, built to help you understand what you need to do to improve your life and achieve change.

Previously, he was on the founding team of Reputation.com, the worldwide leader in online reputation management. Reputation.com was named a Technology Pioneer by the World Economic Forum.

Brent was also the CEO of Euclid Analytics, a leader in retail data and analytics. Under his leadership, Euclid was acquired by WeWork in 2019.

Brent has been named a LinkedIn Top Voice, and has regularly contributed to Forbes, LinkedIn, Inc, Entrepreneur, and other publications. Brent is a father, and an athlete who enjoys his routine, reading, running, skiing, skydiving, and anything that involves pushing his own boundaries.

 

Resources mentioned in the show:

 

Thank you, sponsors!

Brent Franson Interview Transcript

Pete Mockaitis
Brent, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Brent Franson
Yeah, thanks for having me, Pete.

Pete Mockaitis
Well, I am eager to dig into your wisdom. And you have an interesting backstory that kind of informs, inspires, motivates the work you’re currently doing with your app Most Days. Can you share it with us?

Brent Franson
Yeah, certainly. So, I’m from Boulder, Colorado. I’m the oldest of four, we’re all within five years. And Boulder was this very fertile ground for me when I was young. I was most likely to succeed in eighth grade and I was the Winter Ball King, it’s kind of lame suburban accolades. And then my sophomore year in high school, my parents got divorced, and they were both very distracted with that.

And so, they’re going to be multiple versions of a story like this but, basically, what happened was I started rebelling and a lot of the parental supervision just changed pretty dramatically. And what happened was all of the kids in our friend group and in the neighborhood, who had similar issues, had things going on at home, had parents who weren’t around as much, they ended up spending a lot of time in the home. Some of them actually moved into the home full time.

And so, it turned into a little bit a Lord of the Flies situation where everybody was fending for themselves. And I wish I could say it turned out well; it didn’t. It, ultimately, has a good story but I rebelled in a very, very aggressive way. I ended up being kicked out of the public high school that I was going to in Boulder. I was sent on court mandate, basically, to a boarding school in New Hampshire. My parents had said, “Hey, if he gets sent away somewhere where he can kind of get better in dealing with the things, dealing with the acting up.”

So, I went to this tiny boarding school in central New Hampshire. I was kicked out of that boarding school during my, what was effectively my second senior year, so I was forced to repeat it. And in that group and in my family and kind of as for many of us, what happened around us was there was a lot of coping with the situation and coping with the changing environment.

And so, I’ve seen a lot of addiction, an addiction of all kinds. I’ve dealt with, I don’t identify as an addict, but I’ve dealt with a lot of kind of unhealthy habits that have hurt my life at various points. And then, also, in being surrounded in a bunch of different ways by addiction, I’ve seen the flip side of it. I have a lot of people around me who have many years or a decade or more of sobriety.

And what this whole story, and what this whole set of experiences has really taught me was the power of behavior change. I really became familiar with the behavior change, frameworks and addiction. Addiction is really interesting because the negative consequences of addiction are caused by repeating an unhealthy behavior over and over again. And then the cure, and cure is the wrong word, but the way out of addiction is to change that behavior. So, there are some pills but it’s largely not…you don’t take a prescription for it. It’s not a surgery. You’ve got to change the way that you’re living your life. You got to change the way that you’re coping. You’ve got stop repeating that behavior over and over again.

And so, this set of experiences has led me to the business that I’m running today. But, more importantly, I think, being really focused on understanding how can behavior, or how can the things that we do most days, there are a lot of things that it’s hard to do every day, how are the things that we’re doing most days, how can those improve the quality of our lives, the length of our lives. And then coming off of the background experience in which you see how much it can, you know, doing the wrong things every day can really hurt your life.

Pete Mockaitis
Well, so that’s an interesting sort of backdrop starting point. And I want to zoom in a bit on, so, in between then and now, you’ve had some pretty stellar successes in terms of software business leadership and exits and all that sort of thing. You’re really making it happen in the business world in terms of you were most likely to succeed. The prophecy proved true in terms of you’ve had a great deal of success.

So, can you share where and when and how did you get yourself into a behavioral groove that was really supporting you in such that you were starting to see some really great results in terms of your behaviors and the results that flowed from them?

Brent Franson
I think it took me a long time. Really, the reality of what happened was I was a very heavy pot smoker in high school and early in my 20s. I’m 38 now. And in 2004, I went to rehab. I spent 30 days in a rehab for just trying to stop smoking marijuana.

And the 30 days in rehab was really good for me because I just struggled to stop on my own, and I completely stopped, I learned a bunch of skills at this rehab in Arizona, and then I completely changed my scenery. So, I had actually started a company when I was in high school and it’s still operating today, but I was back in Colorado after I’d dropped out of college and I was running this business and my environment really wasn’t working for me.

And so, I moved to Palo Alto in 2004-2005, which was a very good time to move. At that time, the epicenter of Silicon Valley, really, was Palo Alto, and so things really turned me for me then. This habit that was really plaguing me, I shed that. I still dealt with some substance dependencies after that so that wasn’t completely the end of it.

And then I just pulled myself out of an environment that wasn’t working for me and I plugged myself right into the middle of, basically, the best place you could be as a young aspiring entrepreneur in technology, which was Palo Alto in 2005. So, that was the turning point for my dark period for maybe 15 to 23. It’s been quite a different story since I made that move.

Pete Mockaitis
And so, tell us about the Google Sheets and the behaviors and the habits that you were cultivating. And how did that take root?

Brent Franson
Yeah, so what ended up happening was I picked up a bunch of habits for coping with things, for figuring out how to sleep, for just dealing, generally, with emotions during this tough period of my adolescence. And it became very clear to me that if I did a certain set of things, most days that I was in a good place, I was in a good headspace. When I didn’t do those things, I wasn’t.

And the tipping point for me and really building a system around this was I was the CEO of this venture-backed company I didn’t found called Euclid, and it was a stressful role and I was having trouble sleeping. And so, I started taking Klonopin which is for anxiety. It’s a benzo, it’s very addictive, but I was taking it just for a short period of time. It’s often prescribed similar to Xanax for short periods of time for anxiety.

And I realized it was hard for me to get off of it. It became very difficult to sleep without taking this Klonopin. And so, I went cold turkey. And it was very difficult to do. I lost a bunch of weight. I was really anxious, I couldn’t sleep, and my doctor didn’t really have any good advice for me.

And so, I spent a lot of time researching and figuring it out. Hey, I’ve seen this in my family. I dealt with it early in my 20s, I thought, “Hey, I don’t want to be dependent on a benzo like Klonopin.” And so, I found this thing called the Ashton Manual which is Dr. Heather Ashton is a pharmacologist in the UK who ran these benzo withdrawal clinics in the mid ‘90s. And to get off of benzos, what you need to do is you taper off as you do many of these. So, you reduce the amount that you’re taking very slowly.

But this one, particularly in the Ashton Manual says, “Okay, now, start. As you dial down on the Klonopin, increase something called Valium,” and then you’ll be off the Klonopin but you’re on a higher dose of Valium, and then you come off of the Valium and then you drop off of Valium and you’re off of both of them. And that is the smoothest way, basically, to get off of something that is hard to quit.

And that required this very strict daily regiment of, “Okay, here’s the amount I’m taking of the Klonopin and then the Valium,” and it’s all over a six-week period so I built this spreadsheet and started tracking what I was doing there. And, in addition to that, I started tracking meditating, working out, sleeping, and eventually the system got really crazy. I mean, today I track 45 different things that I do each day and have been for six years now.

Pete Mockaitis
Forty-five, that’s wild. And so then, can you share what are maybe just a few of the behaviors that make a world of difference and that are extra leverage?

Brent Franson
Well, I think getting the basics right. So, basically, the primary categories are going to be, well, we all know these categories: sleep, diet, exercise, community, and mindfulness. I think one thing that’s been key for me, and I don’t know how true this is in other circles, in the technology community for a long time, like bragging about how little you sleep was some rite of passage.

Pete Mockaitis
Oh, yeah, man. Hustle.

Brent Franson
It’s like, “Yeah, I sleep five hours.” “Oh, I only sleep four hours.” And Bezos is very famous where he credits, hey, he sleeps eight hours every night, and that’s a big part of his ability to be productive. And so, I think over time you realize, “Okay, there are these five categories of things that I need to be focusing on and investing my time in,” and you realize which ones are more foundational.

If I sleep well, basically, I have more willpower. I’m more likely to exercise, I’m more likely to meditate, I’m more likely to engage in productive relationships with my family. I’m less likely to create friction in my relationships, which eats up time and creates frustration. If I have even a small amount of alcohol, it’s likely to impact my sleep which impacts the willpower, and the cycle continues.

And so, I think there’s all of the basics in terms of those five categories. And then there are some things I think that are less obvious. Every day, I have a voice memo that I’ve record, so I record a new one every four to six weeks or something, and it’s four or five affirmations that I say to myself. So, things that I’m trying to work on, things that are getting at me. So, I tend to be somebody who wants to please people, and so one of the affirmations is, “You don’t need to rescue people. You don’t always need to say yes.”

And so, I record myself saying these things, and then there’s a pause in between each statement that allows me to say the statement out loud after I hear it, and I do that four times in a row, and that’s remarkably effective at stomping out those patterns. I end up refreshing those voice memos every four to six weeks because you’re realizing, “Oh, I’m not engaging in the rescuing thing that I didn’t need to be doing or whatever it might be.” So, a lot of them are really standard and there are some random ones like that.

Pete Mockaitis
Well, that’s beautiful in terms of like sometimes that’s how progress feels in terms of it’s not like, “Sweet victory,” but it’s like, “Oh, I guess this isn’t really necessary anymore. Cool.” And it’s just sort of like a quiet victory that happens just like that but something worthy of celebration nonetheless.

Brent Franson
Yeah, I think, generally, for me, one of the key insights, and this is something they talk a lot about in addiction, in addiction they say, “Progress not perfection, one day at a time.” And so, if you’re trying to change something about your life, if you’re trying to adapt a new behavior, you’re trying to lose weight, you’re trying to drink less, whatever it might be, trying to get up early and work out, self-compassion is really important. And the real change comes just a little bit at a time, and that compounds day over day.

And so, one of the things that was helpful for me, in the pot habit or I was a cigarette smoker in my early 20s, is this notion of, “Don’t quit quitting.” And so, you’re going to fail. If you’re trying to get up early and work out, and you’re not normally somebody who works out early, or you’re trying to quit smoking cigarettes or whatever it is, you’re not going to succeed right away. And, often, we fail at the thing, we don’t get up in the morning, we’d beat ourselves up, there’s a bad feeling associated with that, and then we dismiss it and we don’t continue.

And I think actually the skill you want to cultivate is this, “Hey, it’s okay. Tomorrow is a new day. I didn’t get up early this morning.” That’s fine. Don’t beat yourself up for it and see if you get there tomorrow. And if you go from not doing it at all to doing it once a week and then you’re doing it twice a week, and if in a year or two years, you’re now workout in the morning four days a week, who cares that the ramp was slow.

And so, I think don’t quit quitting, and so it’s more about getting back on the horse than it is how many times you fall off. Get good at just getting back on and not beating yourself up. And then the second, which I think is related, is focus on consistency over intensity. So, if you are somebody who doesn’t run and you want to start running, if you walk out the door with your running shoes on, count it. If you go around the block, count it.

And what’s going to happen is if you’re able to go around the block and you weren’t doing this at all before and, now, you’re doing it two times a week, three time a week, you’re going to start going two blocks, you’re going to start going three blocks. The length is going to come over time. The consistency is the hardest piece. And this is what we know about habits.

Really, a habit is kind of defined as something that you do subconsciously, that’s just automatic and you’re not thinking about it when you do it. So, when we try to adapt new habits, they’re hard because you’re going to proactively think about them. And so, if you build it in and you’re doing it consistently, even at a low intensity, the intensity will grow over time, they’ll become more and more automatic.

Pete Mockaitis
Oh, that’s great. And we talked about the self-compassion, I think that’s one thing. As soon as I saw your email, and your app is called Most Days, I was like, “That’s the perfect name.” So, what is the big idea behind Most Days?

Brent Franson
We’re building a platform where we’re trying to take everything that we know about behavior change and put it into one place. And so, there’s two primary pieces. So, no matter what you’re struggling with, and something like 97% of people have at least one health ailment. We all kind of have something.

And so, no matter what it is, there’s a set of things that you can be doing most days to improve the quality or length of your life.

And so, in Most Days, you can either create a routine or you can subscribe to an existing routine. So, we have routines for anxiety, depression, OCD, relationship, loneliness, stress and a whole bunch of different categories that are written by psychologists and neuroscientists primarily from schools here in California, from Berkeley and UCLA and Stanford. So, it’s a set of things you can do most days that are rooted in science to improve the quality of your life.

Or, you can just create your own. Like, my routine is I’ve got four or five routines on Most Days. I’m a father, I’ve got a parenting routine. I’ve just created them from scratch. I’ve been hacking on myself, trying to improve myself for the last 20 years. That’s then nested within a social network. And so, each day you mark “Yes” or “Not today.” We got feedback from our members that they didn’t feel good about saying “No,” and so we say “Not today,” which I think is great.

And then your yes responses are posted to a feed of people who follow you so you can be in single-player mode, you can follow other members of our community, you can invite a sibling or whatever, but it’s creating this peer-to-peer accountability, and we’re trying to drive the shame out of the product. So, celebrate the wins, let’s not shame anybody for the things that they’re not doing, and then tomorrow is a new day. And if you have a down day, you can improve the next day.

And then the final piece of the platform is just analytics to understand progress over time. So, one of the things we ask you each day is kind of “One to 10, how are you feeling?” And so, that gives us the ability to understand “What are the habits? What are the inputs? What are the things where you are investing in your own happiness and quality of life?” And then the output is like, “Oh, is it working?”

And so, the analytics allow you, “Okay, how are you doing on your habits? What percentage of time are you completing these?” And then we can start to connect the dots and show you, “Okay, here are the habits that are most tightly correlated with high quality of life, etc.” so you can start to get an understanding from the data of how those things are working.

And this is all modeled, I mean, loosely, off of what we see in addiction. And so, if you walk into an AA meeting, there’s going to be a plan, so there’s 12 steps in AA, you’re going to have a sponsor who’s telling you to do a certain set of things. That’s then nested within an environment that creates, that’s safe, and where you’ve got a lot of people who are on the same journey, who can share their experiences on the same journey, who can hold one another accountable, and that would be the meetings.

And then you’ve got an understanding of progress over time. Ask anybody who is kind of really active in their sobriety, and they’ll tell you down to the day how many days they’ve been sober. Even if they’ve been sober for 10 years, they’ll often be able to tell you down the day. And then they get little chips after 24 hours or 30 days or 30 years.

And so, we’re really trying to take everything that we know about behavior change and put it into one place. We’re early in our journey but that’s the basic thought behind what we’re trying to build.

Pete Mockaitis
Okay. And it’s cool. I use it, I dig it, and so, it’s a beautiful thing so thank you for putting that into the world. Well, so then let’s zoom in then in terms of when it comes to behavior change, we have a couple principles in terms of self-compassion and having some support and accountability, having a clear plan and tracking it. Can you maybe bring this to life with perhaps a couple case studies, stories, examples in terms of, “All right, hey, someone is looking to do something, and here’s what they did and how it worked”?

Brent Franson
One of the common things that we talk about and we’re hearing, if we’re talking about New Year’s Resolution. New Year’s Resolutions are interesting because they’re an interesting example of this because we’re starting with a goal and we’re not thinking about the system. So, I think the first key to think about in behavior change is, like, “What’s the system? How are you going to change the system of your life, the system of your behavior to support whatever the change is?”

And so, I’ll give you some simple examples. Like, for me, I had always heard this stat that you’re supposed to brush your teeth two minutes twice day, you’re supposed to be brushing your teeth for two minutes straight. And with a traditional toothbrush, for me, personally, that was hard. I just get bored. I have a short attention span and I just get bored after 30 or 40 seconds, if that.

And so, for me, and I’ve been doing this for a decade now, go buy a toothbrush with a timer and just walk around the house until the thing turns off. And so, I’ve got a Sonic here, the thing, it just buzzes for two minutes and then it turns off. And you almost immediately go, if you’re tracking the data of this brushing your teeth for 30 seconds to brushing your teeth for two minutes consistently.

Another example of this is addiction to the phone. One of the things that I spend as much time as I can is thinking about, “How am I a present partner? How am I a present father? How am I a present sibling?” etc. And the phones are just so crazy addictive, and so there’s a product called the kSafe which you can put your phone in a little like Tupperware container that has a lock with a timer that you can’t disable.

And so, for me, really the hardcore family time is 5:30 to 7:30. My daughter is four and a half, she kind of starts going to bed around 7:30. I put the phone in the safe, I can’t access the phone, so I’m not sitting around drawing on willpower at the end of the day to not grab the thing. I can’t unconsciously just pick it up and start looking at it. The thing is locked away. And I’m telling you, there’s something. As soon as it goes into that safe, that desire to look at it or the phantom buzzing that you can hear, all of that goes away because there’s just not a choice. The phone is locked away.

And so, I think another one that people talk about is if you want to get up and workout in the morning, put all of the clothes out and put your shoes right outside of the bed. Like, lower all of the friction to walking out of the door. And this is going to be different for everybody. There’s no one-size-fits-all. But I think it’s about thinking, “Okay, what system can I put in place that’s going to either make it easier for me not to do whatever behavior I’m trying to stop or it’s just going to make it easier for me to do the things I’m trying to do more of or to start doing?”

Pete Mockaitis
Yeah, I like that a lot in terms of having a resolution alone isn’t very actionable, like, “I’m going to run a marathon this year.” Oh, that’s great, but you’ve got to break that down into the particular behaviors of running, and then think about your particular resistance or friction that’s making it tough, and do what you can to eliminate it. And so, it’s really fun when there’s a technology like a phone safe or like an automated toothbrush.

And so, what are some additional ways we can make it easier beyond buying things? And, hey, buying things is fun, so we can talk about buying things too. But I’d love to hear a few more in terms of like, “Well, there’s, indeed, there’s not a technology that will just zap me with motivation juice.” So, what are some other ways to make things easier?

Brent Franson
So, I’ll give you a couple examples. So, if you read any book on behavior change or how-to tracking, you’ll see common techniques like habit stacking. And so, okay, what is something that you know you’re automatically going to be doing? And then attach something that you don’t automatically do to that.

So, there’s a great book on this by a professor at Stanford named Dr. BJ Fogg who, the example he cites for him personally is he does a couple of pushups after he goes to the bathroom. So, he knows he’s going to go to the bathroom regularly, that’s not going to stop. He’s trying to adapt the habit of strengthening his upper body, and so he stacks those habits together.

And I’ll give you, from my own personal life, is, like, if I really go through the core parts of my routine, primarily my mindfulness and journaling routine, so that routine includes, most days, I’m trying to meditate, I listen to the voice memos, I try to spend 10 minutes learning something new. I journal. As part of the journal, I do a little gratitude practice. I read a little nonfiction. I try to read nonfiction and fiction each day, and that’s it.

So, if I just sat down and do all of those things, it’s 30 or 40 minutes. And the key for me that’s related to habit stacking is if I just get started, so sometimes I drag my feet and I’m like, “Yeah, I don’t want to do it.” I pick up the phone and I’m looking at Reddit or something or whatever we do when we distract ourselves and we procrastinate. But if I just get into that meditation, everything else is actually pretty automatic. It’s very easy for me to roll out of the meditation into the next activity. It’s rare that I would start that set of things and not finish it. The hardest part is getting myself started.

And so, I think either stacking a habit on top of something you automatically know you’re going to do, or finding a little bit of time and stacking those habits together. And then on the days when I just do the meditation, I just do one or two of the pieces, fine. That’s okay. I don’t beat myself up. I’ve got the next day. So, that’s number two, kind of grouping the habits together.

The third thing I’d say is physically a mental framework. So, I think often we perceive something being harder or worse than it actually is, and I think exercising is a very good example of this. The person you are, for me it’s I’m running in the pandemic because there’s nothing else to do, is the person I am when I walk out of the house is very different than the person I am a mile into a run, for me about a mile up – running stops just being just torture and just terrible – and it’s very different from the person that comes back. When I come back from a run, I am on top of the world. I’m not really fast on a run, crazy distances.

And so, I get into a mental state of really trying to focus on how I’m going to feel after I do something as opposed to before you do it, because there’s so much dread sometimes getting into something like a workout and you kind of play it back and forth in your head. You never regret it. You never come back and say, “Why did I do that?”

And so, I think reminding yourself of where you’re going to be, and one of the tricks I use for myself is, “I’m just going to run a mile. Like, from here I can run to Stanyan Street and it’s not that far. It’s mostly flat and I’ll turn around when I get there.” I never turn around. I’m just a different person. I’m in the zone. There’s a little bit of that runner’s high. And so, focusing on kind of how you’re going to feel afterwards as opposed to before can be helpful.

Pete Mockaitis
That’s great. Well, let’s think about a professional who has some challenges associated with entertaining distractions on the computer, be it Twitter, be it Reddit, the news, shopping, checking emails more than is optimal, that’s come up a few times. What will be some of your top tips for someone looking to make that kind of a behavioral shift?

Brent Franson
It’s similar to what I would say with the kSafe, with the putting the phone away. So, I use something on my computer called BlockSite and it blocks the websites. So, I block Twitter and Reddit and Instagram, I block all of those. So, if I go to them, there’s an additional step I can say, “Hey, unblock,” and you can block them. Put your phone in a different room while you’re working. Close the tabs that are not relevant to the work that you’re doing.

And so, a lot of this, at least for me personally, it comes down to, like, “Hey, I’m my own worst enemy. And so, how do I build little fences around myself to keep me focused?” Right now, we’re recording this, we’re having this conversation, and I took a moment before this call to just close out everything, or else I’ll look at my Slack, I’ll be looking at an email that pops up. And the neuroscience behind that is very straightforward. There’s a powerful little dopamine hit.

And so, I think as soon as you’re like, “Oh, I’m going to have the willpower. I’m just going to be really focused because it’s a really important thing,” I think a lot of that is fantasy. You’re going to fall back into the same habits, and so you’ve got put some guardrails. So, if the phone is distracting you, put the phone out of arm’s reach. Use something like BlockSite. Block out the time on the calendar for the head’s down work.

So, I think one of the things that we do, that a lot of people, and I’ve done a lot of this, fail to do from a time management perspective is you’re only scheduling… there’s only the things on your calendar that involve, “Okay, I’m talking to Pete at 3:00 o’clock, and then I’ve got a Zoom with my boss or with an investor,” whoever it might be. Block out the time you need to catch up on email first thing in the morning and block it out again later in the afternoon, and then focus during the day. You’re not going to be more than a few hours behind.

Close Slack, spend some time getting some work done. Open Slack back up. So, being very intentional in the work that we do. If you’re somebody who’s got a hundred different tabs open and you’ve got every app open all day long, of course, those things are going to distract you.

Pete Mockaitis
And to the point about self-compassion, can we like zoom way into, “All right, these are not helpful things to say to yourself after you’ve not performed what you wanted to perform, and this is what a more compassionate response is”? I think some folks might think, “Well, if I’m too easy on myself, I’m just not going to go through it. Like, if ‘It’s fine’ is my response to a failure, well, then, will I ever kick it into high gear?” So, can I hear some internal dialogue samples of helpful, self-compassion responses to failure, and not so helpful responses to failure?

Brent Franson
Yeah, I think there’s a difference between beating yourself up and being honest with yourself. And so, one of the tips that I heard that’s been helpful for me that I think is interesting is when you’re going through your email, start at the bottom of your email. Start at the email that it’s been the longest time since you’ve responded to. I’m not a total email-to-zero person but, okay, start on the most important thing. That email has been sitting there the longest, if it’s something you need to respond to, it’s probably more important than the one that just came in, even if the content of the one that just came in is more important. You have more time on that.

And I think the same thing is true for important projects. Like, work on the project that’s the hardest if you have a little time that you’re putting off the most first. And so, if there’s a really important project that you’re procrastinating, you got to be honest with yourself about the fact that, “Hey, I have to get that done. And if I don’t get it done, there’s going to be some consequence.”

But I think the, “I’m always this. I’m never that. I should be doing this. Somebody who’s good at their job wouldn’t procrastinate this in the way that I do,” so and so, you’re actually manifesting a particular person. Those kind of feedback loops are going to be actively negative. For me, personally, I got to a place of, like, “Screw it, I’m going to give up. If I can’t win the game, I’m not going to play at all.”

So, honest dialogue about yourself, with like, “Okay, if I keep procrastinating with this, here are the consequences of that. Like, the world is not going to end, but there will be consequences and I’d rather not have to deal with those consequences.” But I think the “shoulds,” and the “comparing,” and the “always” and “nevers,” I think that’s when you know you’re getting to a place where you’re probably not making progress. An honest and empathetic dialogue with yourself and really looking like, “Okay, why am I procrastinating this? What is it about it?” that’s actually going to increase the odds that you complete it.

Pete Mockaitis
So, then if you aspire to, yeah, the New Year’s Resolution, run a marathon, and you didn’t get up for the run, “It’s not like I always do this. I’m never going to be a runner. I should really be better about getting up early. Brent runs amazingly well with consistency. Why can’t I be a winner like him?” So, that’s in your not-so-great column.

But then your honest conversation about consequences might sound like, “You know, well, Pete, this marathon is something that you’ve been looking forward to. You’ve got some buddies who are signed up and jazzed for it and it’s going to be a really cool experience. If this keeps happening, you’re just not going to be ready for it and you won’t be able to do it and it’d be pretty disappointing to have to cancel it.” Okay, so what next? That’s like the honest consequence conversation.

Brent Franson
Yeah. Well, then what next is have an honest conversation with yourself about what to do, “So, okay, I didn’t run today. When is the next running group? If I make that, if I make it to that running group, am I on track? Am I falling too far behind? Do I need to be in a different running group? Am I trying to run early in the morning and I’ve never been a morning person and I should actually be doing these runs in the afternoon or the evening or whatever it is?”

So, I think there’s an honest assessment of, “Okay, I might not be in shape to run this marathon if I keep missing these. Is there a way that I can make this easier for myself? Hey, I want Pete to give me a call in the morning,” or whatever it might be. So, I think it’s the honest assessment of consequences. The beating yourself up is not going to help.

And then the second piece is how do you change the system? What about the system needs to change? You need to go to bed earlier. Do you need somebody to give you a ring? Do you need to run at a different time of day, whatever it might be?

Pete Mockaitis
All right. Thank you. Well, Brent, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Brent Franson
No, no. As somebody who has a lot of personal experience with this, I think there’s a lot of people who will say, “Behavior change is hard. You can’t change. You’re not going to change.” And I would just say that’s just not true. You can. It is hard but it is possible. And so, whatever those things are you want to change about your life, as hard as that can seem to see in the moment, it is possible. It takes time and you got to focus on it but it’s very possible. I actually defy people the opposite. I defy you not to change. It’s just a question of how you’re going to change.
Pete Mockaitis
Excellent. Thank you. Well, now can you share a favorite quote, something you find inspiring?

Brent Franson
Oh, I like “The Man in the Arena” quote, so I think that’s the Teddy Roosevelt quote and it’s too long of a quote for me to remember off the top of my head. But it’s basically the substance of the quote is I’d rather be among the cold, tired, and bloody among us who are in the arena and who are trying and who are striving for something, and maybe I’m defeated, than among the cold and timid souls who know neither victory or defeat. So, I think putting yourself out there and kind of striving for whatever you want, that’s where the glory and the greatness is, and victory or defeat is secondary.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Brent Franson
The things that are top of mind for me right now, it’s just been so shocking to me as I dig in. I’ve seen this in my own life and then looking at attribution, basically, of behavior change and health outcomes.

And so, like 15% or 20% of health outcomes can be attributed to medical care and it’s 50% plus to behavior, and that’s been so striking to me because I think, in a perfect world in the future, you get a prescription for a drug that’s going to help you, and then next to that you’re getting a prescription for things you need to change that you can change in your behavior, that can help you improve. And so, a lot of the stats and kind of the impact of behavior change has just been, they’re top of mind for me right now, obviously, as I’m spending so much time thinking about this.

Pete Mockaitis
And a favorite book?

Brent Franson
This changes for me a lot. My favorite book are adventure books. And so, The Spirit of St. Louis is a book about Lindbergh and his flight across the Atlantic. It’s just really well-written.

But if you like the adventure stories, there’s a story of called Endurance which is about Shackleton and this crazy survival story down in Antarctica. And so, I love those adventure survival stories.

Pete Mockaitis
And how about a favorite tool, something you use to be awesome at your job?

Brent Franson
Currently, my favorite tool is I have two phones and I have one phone that’s just totally dialed down and doesn’t have any apps on it and I’ve grey-scaled the background. And the more I’m carrying that, because you can just swap the SIMs. I have on my keychain, basically, a little kind of needle, it’s a SIM swapper, it’ll pull your SIM out. And that’s been remarkably helpful for me having a phone that’s just very basic. I’m a dad so I’ve got to be reachable but it just doesn’t really have much. It allows me to focus.

Pete Mockaitis
Cool. And a favorite habit, you’ve got so many?

Brent Franson
Heat therapy. It’s sitting in a sauna, it’s sweating. And so, that, in my own personal dataset has the highest correlation with me feeling good. And so, there’s a whole bunch of interesting science around the health benefits of sitting in a sauna, in a hot dry room basically, and sweating, and so I think that’s my favorite. I also think just top of mind for me now because I haven’t been able to do it, I don’t have a sauna in my home.

Pete Mockaitis
And is there a particular nugget you share that seems to connect and resonate with folks; they quote it back to you frequently?

Brent Franson
I think one of the things I spend a lot of time talking about is that there aren’t that many real rules in life. And so, I think there are a set of ethics that we all want to live by. I want to be honest. I want to be ethical. But a lot of the rules, “You got to take XYZ path if you want to do this or you want to do that.”

Like, there are a bunch of different ways to skin a cat, and so I think a lot of the “rules” are self-imposed. And so, I think thinking creatively about multiple paths to the same place has been really helpful for me, and I encourage others to do the same. I haven’t had the most amazing career, I haven’t had the worst career ever, but I took a different path. I can’t tell you whether or not I graduated from high school, and here I am in Silicon Valley running technology companies. And so, don’t impose unnecessary rules on yourself.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Brent Franson
Oh, look, you can email me on brent@mostdays, you can come join us in the Most Days community if you’re trying to change your behavior. We’ve got a supportive community of people who are trying to do this. But, yeah, reach out.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Brent Franson
Yeah, the challenge I would give anybody is change something about the structure of the way that you work, change something about the structure of the way that you live your life, and see what happens.

Pete Mockaitis
All right. Brent, it’s been a pleasure. Thank you and great luck with Most Days and your adventures.

Brent Franson
Yeah. Thanks, Pete.

654: How to Tap Into Your Genius Zone with 34 Strong’s Darren Virassammy

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Darren says: "Be confident in where you sine and where you're blind."

Darren Virassammy shares his expert tips on how to make the strengths work best for you and your team.

You’ll Learn:

  1. How strengths can both be an asset and a liability
  2. The surprising sign of genius
  3. The trick to turn your blind spots into strengths

About Darren

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee engagement community, the 34 Strong team leverages the Strengths-Based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small microbusinesses, all the way up to large organizational teams at the FDA, Bank of America, and The California Department of Public Health. Darren is the co-host of the Leading Strong podcast and the host of The Nature Advantage podcast.

Resources mentioned in the show:

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Darren Virassammy Interview Transcript

Pete Mockaitis
Darren, thanks for joining us here on the How to be Awesome at Your Job podcast.

Darren Virassammy
Thanks so much for having me, Pete. What an honor to be here.

Pete Mockaitis
Well, I’m excited to hear about so much of your wisdom. And, first, I want to hear, I understand you recently moved to Barbados. From where? What’s the story?

Darren Virassammy
Okay. So, yes, I am talking to you right now from Barbados. I moved from California, from Sacramento. I am a business owner. I’m the co-founder of a company called 34 Strong. That didn’t dissipate. We’re in a virtual world now so I have relocated here to Barbados. A big part of that story, Pete, was the fact that we wanted to give our kids a chance to live abroad. My family is originally from the Caribbean, from British Guiana, my parents and whatnot.

Barbados had a program called the Welcome Home Stamp, the Welcome Home visa, and that opened up over the course of 2020. Now, the interesting part, Pete, was we made the decision to make a move to the Caribbean in the summer of 2019 before COVID or any of that hit. So, 2020 was going to be the year that we planned on making that move to give the kids a chance to get a different experience, living overseas, looking into the United States, and really appreciating some of the things that we had there, and then getting a different appreciation from a global perspective.

One final piece I will say about that is a big part of that impetus as well was, for me, personally, outside for my family, was I really wanted to step into just leveling up into my strengths as a dad, and stepping into that place. I was personally ready to just shift into an environment like here that was going to force some of that because of some of the connections I had seen with my kids when we had been together on past trips to the West Indies, different islands.

Pete Mockaitis
Well, that sounds like a cool adventure, and so, kudos. You did it and you’re living it and you’re loving it. So, that’s cool. We’re going to talk a lot about strengths here. Can you orient us quickly, your company, 34 Strong, what is it?

Darren Virassammy
Yeah, we actually do a lot of work in the space of organizational development and wellbeing. One of the tools that we’ve become very known for is our work with the CliftonStrengths Assessment. We’re helping to define what’s right with team members instead of fixating on what’s wrong with them. And then we really focused on focusing on moving the needle on employee engagement and wellbeing. There’s a loop connection between people’s overall wellbeing in their life, and employee engagement and their engagement in their work. So, we actually work in both those spaces, and we use strengths as a foundational. Foundation is kind of an anchor to build from.

Pete Mockaitis
That’s cool. Well, so we’ve talked about strengths a couple of times on the show and the difference it can make. Maybe, could you paint a picture perhaps by telling a story of just one professional who they were living their career life pre-strengths awareness, and then they came to getting an understanding of their strengths in a profound way, and then saw things take off as a result?

Darren Virassammy
Yeah. So, when we think of playing to our strengths, let me start by giving this caveat. There’s this great question that Dr. Donald Clifton asked. He’s known as the father of the whole strengths-based movement and that perspective and this type of thinking. And he asked this question that ended up guiding his life, Pete, and it was simply, “What happens when we focus on what’s right with people instead of fixating on what’s wrong with them?” And that guided his whole life’s work.

So, getting to your specific question about how did that create a shift, I’ll never forget early on in 34 Strong’s life cycle, in our career as a company, when we were building it, there was a scenario where there was somebody that was in kind of a managerial role. And they were managing a team, and what started happening, there was these two managers. There was a manager effectively and an assistant manager, and they had to work together. But here’s what had happened.

They got to the place where they were not speaking and hadn’t actually spoken for 18 months. They’d be in meetings together and they literally wouldn’t speak to each other. Talk about toxicity, right? What ended up happening was they both went through the StrengthsFinder process, and the manager went through it. And the reason I started with the question of “What happens when we focus on what’s right with people instead of fixating on what’s wrong with them?” when you talk about strengths, it’s easy to think of, “Oh, let’s just focus on our strengths and ignore our weaknesses.” That actually couldn’t be further from the truth.

We actually become highly aware of where we are strong so we own those elements, and we have to own where our weaknesses show up. And here’s the key caveat. Our strengths can be our greatest assets and our greatest liabilities. This particular manager, Pete, had an awakening. She came to understand that there were things that she was doing that were contributing to how her counterpart was showing up, that was triggering her strengths.

So, it went from this lens of self-awareness to team awareness in terms of how they worked through. She came to an understanding of her own strengths and realized how that might be completely out of alignment with somebody else’s strengths on the team. And then that rippled well beyond just this assistant manager but to other team members as to how she was showing up.

So, a big piece of the puzzle that came here was this awakening of self-awareness in understanding, “How do I show up as I want to so I can be confident in where I shine? And how can I be confident around the areas where I’m blind where I might be stepping into it and not even understanding that?”

Long story short, that relationship synced up and that whole division synced up in the time that took place after that. And there was moving in the direction where it could’ve ended up very, very ugly from an HR perspective. All of that went down by the wayside and actually completely improved the overall performance of that whole division as a result of those two’s relationship falling out.

Pete Mockaitis
Yeah. Well, that is really cool. And so, I remember I’ve got Dodie Gomer, she was a guest on the podcast, and she told a story about she went through some strengths work and one of her top strengths was Positivity. And then she was working with someone who had another strength, I don’t even remember what it was, it might’ve something that was like Skepticism but that’s not one of them. I don’t know.

Darren Virassammy
Maybe Deliberative or Restorative where there’s a natural tendency to ask a lot of questions, like, “We need to prove first,” and going through looking at things from a very risk perspective, or seeing very, very solutions-focused but to get to solutions, have to identify the problem first. But go on.

Pete Mockaitis
And so, the facilitator said, “Oh, so you see the problem with this?” And Dodie said, “Not at all,” which is like, “Your manager thinks you’re full of it. He just doesn’t believe you with that Positivity that’s not kind of vibing or natural for them.” And, sure enough, that was on the money. So, that’s what I think is kind of interesting here is that I think many of us have taken CliftonStrengths or a tool that goes after it. And, listeners, if you haven’t, I just recommend every human do it. It’s great and fun and quick and you learn some things. But so, then once we’ve got sort of our report, “Okay, these are my top five strengths or…”

I went with the whole enchilada, one to 34 all ranked, so I’ve got all of mine. It’s kind of like, “Now what?” I think a lot of people say, “Okay, so my top strengths are Ideation, Strategic, Learner, Activator, Input. Okay, cool, cool, cool.” And then I read a bit about what those words mean and I feel good and I say, “Yeah, I guess that’s kind of right. Okay, that kind of rings true.” So, I’m wondering, how do I go from, “Okay, I’ve got my report,” to, “I am going to build an exceptional career with this as my rock and foundation”?

Darren Virassammy
So, I think that’s a great question. That’s often the question that we come against here, and it’s, “So, what? Now, what?” and that’s a really important question to ask here because we have to switch the lens towards looking at it from, “How do I apply this?” So, some very practical techniques to go through.

There’s an exercise that we utilize at 34 Strong, it’s part of our series that we actually train our managers on, but we actually train staff on it. In fact, as a company, we’re going through this right now for Q1. So, this is how much we believe in it, and that’s everybody in the company. Myself as one of the founders and part of the leadership team, all the way through to every single member of our staff, and it’s a very simple exercise. We call it the triple G. And it’s called grind, greatness, and genius.

So, when we think of our grind, our greatness, and our genius, we have to think these in terms of the respective zones that we show up in here. So, grind, greatness, genius, when we’re thinking about our grind zones, Pete, these are the things that when you think of in your work, in your career just the thought of thinking about these things causes your stomach to go in knots. You get pits in your stomach just thinking about these things, “Oh, my gosh, I have to do these elements,” right?

Now, here’s an important caveat as you’re going through this. Everybody is going to have grind in your work. It’s called work. There’s going to be grind. The goal here is evaluating where your grind zone is, where your greatness, and your genius zones are, and then thinking of ways that we can shift towards spending more time in our greatness and our genius zone. And I speak of this a little bit more wider. If you’ve taken the CliftonStrengths Assessment, your knowledge from that will further deepen by going through this exercise. If you haven’t taken it, this is still a very applicable exercise. And this can, again, for all levels of your career.

The greatness zone, Pete, this is things that you do well. You enjoy doing them. There are some level of enjoyment and you feel pretty strong in it. You can do them really, really well. Now, here’s an important part to understand, and this is, again, whether you’re a leader or whether you’re an employee. You might have strengths that will allow you to get into the greatness zone to where you’re actually really good at doing something that’s actually in your grind zone. So, you’re grinding to do it but when others are looking in, they’ll say, “Pete, but you do such a good job at this,” but you do not love doing it. So, make sure you actually segment those things out. It’s really important for us to do that.

I’ll give you an example of this. For me, personally, in my old job that I had before I started 34 Strong, Pete, I was a senior project manager at a commercial construction company, and I would often get pulled into the fire drill projects where a project had gone sideways. And my thought process was constantly, to the owners of the company, “Hey, instead of having me parachute in and be the firefighter on these jobs to repair client relations and going through, why don’t we spend a little more time training the other project managers on this? I can spend the time doing that.”

And that never became an area of focus. It was constant firefighting that didn’t need to happen. So, I got really good at doing something that I didn’t love. I felt like I would’ve been much better in training and developing people. And then, lo and behold, I started the company that focuses on training and developing people. So, that’s an important distinction to make.

And then, finally, we get to the genius zone. So, when we step into the genius zone, these are the things that you do so well, Pete, and that people can do so well. Oftentimes, you personally might overlook them or be frustrated. This is a very important “or.” Or, be frustrated if somebody can’t do these things. Maybe you’re a person that very naturally, like you were talking about with your strengths, with Strategic, Ideation, you can very rapidly see where things are going.

Oftentimes, for those strengths, they’re sitting in a meeting, they’re sitting in a program, and they’re like, “Okay, I see where this going. Let’s move. Let’s get onto that place.” And many others need to actually catch up in going through. That’s a sign of genius and sometimes our frustrations can be a sign of our genius and the brilliance that we bring.

So, that can be something that we do so well that others come to us, and these are things that we often overlook and say, “Yeah, it’s no big deal. Anybody could do that.” If you ever catch yourself making that statement in any point in your career, I encourage you to pause because you’re overlooking a key area of value that comes to you so naturally that others see it as a huge gift that you’re providing and you’re just overlooking at it as no big deal. That’s a sign of your genius that you have to give.

So, again, grind, greatness, genius, spend some time over the course of a month, make a list of three columns. I think we have a resource on our website as well, 34Strong.com, where you can actually grab one of those, or message us for those and we can send you one of those links to be able to get that. And it’s an exercise that you can actually go through to take some inventory of that and think of that. And that can serve as a framework to start moving and asking yourself, “How can I spend more time in my greatness and my genius zones?” And we can think of ways that we can partner with others who might be in their greatness or genius zone when we’re in our grind zone.

Pete Mockaitis
And can you share some other telltale signs for our genius zone? I think the frustration is great in terms of that can tell you something. What are some other indicators that are like, “Aha, this is genius territory”?

Darren Virassammy
So, genius territory is when you feel very energized by doing these things. And, again, it feels like second nature. You’re stepping into doing something, it felt like you have known how to do this your whole life. That’s one of the clues to talent. And there’s a level of not only energy but enthusiasm. After you’ve gotten through it, you want to do it again. You might be tired. At the end of the day, you might be exhausted, and you see this surge that can be rising to do it. You find yourself in positions where there’s third-party validation of excellence. This is not me saying, “Hey, I’m a great singer,” when I’m singing in the shower. It’s like I’m actually singing out where other people are validating that for you when you’re getting that validation.

Here’s another piece, Pete, that I will share. Think of the reasons that people seek you out as a complementary partner. And if you haven’t thought of, “Why is it that people come to you?” ask that question, “What is the value that I do bring?” because oftentimes, again, it’s staring us right in the face. We’re looking at each other right now through a camera, but if we were in person, I wouldn’t be able to see my face, so if I had a big giant mark on my face, I’d hope, Pete, that you’d say, “Hey, you might want to remove that blemish. You’ve got a leaf or something sitting on your face.”

Pete, my point here is, oftentimes, our talent, similarly that genius zone, lies so close to us we cannot see it. So, it’s when we actually seek that out and find out, “What is it that we bring? What is unique about the perspective that we bring?” You talk about your strength of Ideation. Oftentimes, people will come to somebody with the strength of Ideation, and really enjoy digging into things with them because they’re constantly and quickly able to see many, many different ideas, and bring out very, very fresh perspective, and not get stuck in the, “Well, we’ve always done this the same way, so we need to keep doing it that way.” That can be a huge tell for us to really grow in our career and in our job. Again, wherever you’re at in that cycle.

Pete Mockaitis
And let’s talk about, I don’t know if you want to call them weaknesses or lesser strengths or what’s number 33 and 34 on the CliftonStrengths report. For me, it’s consistency and adaptability.

Darren Virassammy
Okay.

Pete Mockaitis
Fun fact. So, what should we do with those?

Darren Virassammy
Yeah. So, our bottom five, we like to look at, if you do go through the CliftonStrengths process and you take a look at your full 34 report, you really want to get to a place where you own your top ten and spend the time to understand not how they only exist individually but how they exist collectively. The reason for that is the likelihood of somebody having their top ten in the same order as you is one in six billion.

So, even though, Pete, you and I share Activator, you have Activator, you have Input, you have Ideation much higher. We share Activator and Learner in our top ten, you have those as your top five. But that Ideation that you share, that you have there, that’s a little bit lower for me. That’s not quite as high. I appreciate Ideation but what I’m getting at is the way that Activator and Ideation will pair versus the way that Activator and Self-Assurance might pair, the way that I have those. That’s going to be a slightly different brand of the way that that Activator goes.

So, we want to start in that top ten and understanding that. And that pivots right down to the next phase of understanding, getting into exactly what you talked about, the bottom five. So, we want to explore our bottom five, and here’s the reason why. It’s not to step into the place of deficit thinking. A lot of times, and when I say deficit thinking, we think that our greatest opportunity for growth and excellence lies in focusing in our areas of weakness. That’s not true.

What we’re getting at here is our greatest opportunities for growth and human excellence lie in those top ten. But when we look at the bottom five, what are we inevitably going to have? People that have those in their top ten, those are our blind spots. So, getting to a place where we can understand those strengths, we can also come up with an awareness of, “How do those strengths provide benefit? How can they give rise to the best ideas? How will they balance out my very own gaps of where I’m at to actually create a much stronger outcome overall for the team, for the organization and going through?”

And understanding them is not, again, to the lens to become them but spending the time to dig into that so we can figure out what those needs are, so we can figure out how those can play into a greater good, and, really, bring out the fact that, on teams, our differences can be our greatest advantage that we have.

The analogy I like to give with this is the Golden Gate Bridge. I mentioned to you at the top of our time together is the Golden Gate Bridge, we’ve all seen it, it’s absolutely beautiful, but the cables that keep those two towers standing are pulling in different directions. There’s a little bit of tension that’s there. And the healthy amount of tension is actually what gives rise to the strength of the bridge in and of itself. Much the same way, Pete, that’s what gives rise to the strength of teams where we go from self-awareness, and, “How do I grow in my career?” to, “How I then ripple that to my coworkers that we need to flow, work together, and give the rise to the best ideas?”

And we come to that understanding as opposed to just saying, “This person is difficult.” We start to understand where they’re coming from, what they bring that’s very unique, and that can be an advantage to getting to exactly where we’re collectively trying to go as our outcome.

Pete Mockaitis
Well, can you share some of those tactical specific adjustments you’d make in your environment and with others to pull that off so more of us are spending more time in the genius zone?

Darren Virassammy
Yeah. So, I love what you said with your bottom one, your 34 is Consistency. Let’s just use that. So, somebody that’s really strong in the strength of Consistency, they’re going to thrive oftentimes in creating and establishing systems and routines that we can rinse and repeat and then going through, and they’re naturally going to think in that sort of capacity.

So, for you, for instance, if you were working with somebody that was very strong in the Consistency strength, and your Ideation, your Strategic, your Activator might move in very different directions, but I might understand, if I’m in your shoes, you might understand, if I’m working with somebody that’s very strong in Consistency and then understanding that, they might have needs that are different than mine.

So, I’ll give you an example of this. Your Ideation might naturally go to a place where it’s going to communicate different ideas. And what we’re searching for is to give rise to the best ideas. We might throw six, seven, eight, ten different ideas on the board, and somebody with Consistency might be listening and saying, “Whoa, whoa, whoa, which one of these are we doing?” because their brain is not naturally thinking in the context of, “We’re throwing seven, eight ideas on the board to kind of wrestle with them and then see if we could push together and come up with a best idea out of that and maybe it’s not one of those ten. Maybe it’s one that merges together.”

So, when we’re communicating with somebody that might have Consistency high, when we’re looking at potentially disrupting that pattern, we give acknowledgement to the fact that, “Hey, consistency is going to bring the system.” I want a message to you so if I’m you, Pete, I might tell somebody with Consistency, just letting them know, “Right now, I’m in the process of ideating.” I might be very intentional in communicating that up front. So, “We have not landed a consistent place. In fact, the work that we’re doing now is to come up with the idea of what that could look like,” and leading the conversation with that.

Because if not, the way that they’re receiving that information might be through the lens of, “Let’s establish the system right now,” and where you might be at is working through defining what even the relevant ideas might be for the system. In a nutshell, you’re both working towards the same goal but you’re in different places as to where you might show up.

So, in spending the time to be curious not only about just reading the report but if you have somebody on your team that’s strong with that, get curious about them. Ask them, “Tell me more about Consistency. That’s one of my bottom ones. That’s in my bottom five. How does that show up for you? What does that mean to you?”

And learning about that and asking them if they have any specific needs that they feel like they have to be successful. What are the needs that they have to be successful? That might be very different than your need, and that will help you to grow your connection with direct teammates, with people that you manage, or if you’re managing up the chain with understanding what success looks like for them. And that will help you to nurture and strengthen those relationships, and, again, advance in your career as you’re continuing to grow in those techniques.

Pete Mockaitis
Yeah. You know, Shane Metcalf, a recent guest, brought up those perspectives associated with the strengthen and the associated need. Can you say more about that and give us some examples? So, Ideation, Strategic, Learner, Activator, those are some strengths. You say there are some particular needs that are often tied to them. And what might be some examples of those?

Darren Virassammy
Yeah. Shane is a great guy. I’ve worked extensively with 15Five and with Shane since 15Five was like a nine-person company, so outstanding human being. Great friends with him. When we think of some of the needs, so you mentioned Activator, I’m going to talk about that particular strength and how it kind of falls into place here.

A need that some strengths might have, and some of these are known as our influencing strengths here, Pete, they might need to verbally process. They might need to, when I say verbally process, for verbal processors, some of our strengths, like Activator, like Communication, like Command, Self-Assurance, Maximizer, those are some of them, they might need to verbally process where they think by talking. So, the talking process is thinking.

Now, here’s the thing that’s fascinating. When we’re listening to somebody that has these strengths, when they’re thinking out loud and going through that process, because those strengths bring with them a certain level of presence to be able to influence others, one of the things that we have to be mindful of, if we have those strengths or if we’re working with somebody with those strengths, is when they’re verbally processing, they might be influencing us. We might be feeling like an Activator creates some urgency, “Gosh, we got to get going. We got to get started on this.” And an Activator might unintentionally be getting things started and getting people going on things when they’re still in the verbal processing phase.

So, if you understand the needs of somebody that might be a verbal processor, my business partner, Brandon Miller, for instance, he is very much a verbal processor. And when we first started 34 Strong, I was very much an Executor so I would hear a story that made sense, I would say, “Hey, we could get this done, we could get this done, we could get that done.”

So, I’d hear what he might’ve been verbal processing, and what did I do, Pete? I went right forward to the task and three days later we’d have a chat, I’d say, “Hey, I got this done, I got this started. We’re moving forward with this,” and he might say, “Why did you get all that started? Why did you do that?” And I’m thinking, “Well, we talked about it,” because in my brain the only reason you talk about something is if you’re going to do it, and that’s where we were missing. And, thankfully, that didn’t cause us to disconnect. We weren’t eating our own cooking and it came to the place of understanding, for him, he’d signal to me, “Hey, Darren, I’m just verbally processing.” So, that was my signal to just allow that to go, allow that process to flow.

And then, for me, if I wasn’t sure if, “Hey, do we need to be moving to task on this?” I could easily ask, and say, “Are you just verbally processing right now or are we getting ready to land the plane right now? Do we want to move to task on this?” That’s just one example there, but those little nuances in understanding those of different team members can be the difference between frustration and acceleration as opposed to having to do things one, two, three, four times and we’re just missing how we actually connect and how people best learn and go forward.

Pete Mockaitis
Absolutely. And that’s one huge win right there in terms of, “Is this a commitment or is this just sort of kind of thinking about some things?” And, folks, their feelings can be hurt, “Hey, I planned my whole day around this thing that we talked about.” It’s like, “Oh, sorry. It was just sort of one option among many.” So, great to zero in on that.

Darren, tell me, anything else you really want make sure to mention before we shift gears and hear about some of your favorite things?

Darren Virassammy
Yeah, I think these are really powerful tools to be able to take advantage of in thinking through in framing our thinking. And I want to let everybody know as well, you can go beyond this in just your work environments. You can take this sort of thinking home. Think of if you do have children or if you have a spouse.

What was really revealing for me, Pete, early on was when my wife and I both got our 34 reports unlocked, and I realized that three of her top five alone were in my bottom five. Everything that I’m talking about of understanding where people are coming from, that made our relationship make so much more sense.

And we’ve even applied this into the vein of parenting with our kids, and there’s a whole platform and push forward for going through that as well and digging into that great book called Incredible Parent. It was released earlier in January, and there’s actually a parenting assessment on strengths as well. And that was written by my business partner Brandon and Analyn Miller. And our whole Barbados story is actually featured in that book as well.

Pete Mockaitis
All right. Cool. Well, now, could you share with us a favorite quote, something you find inspiring?

Darren Virassammy
So, a favorite quote of mine that I have lived by for a long time, I have so many, but the one that really stands out that’s at the core of the life that we live within 34 Strong is this African proverb, Pete, “If you want to fast, go alone. And if you want to go far, go with others.”

Pete Mockaitis
All right. Thank you. And a favorite study or experiment or bit of research?

Darren Virassammy
So, my good friend, Joseph McClendon, III…

Pete Mockaitis
Oh, I’ve seen him speak with Tony Robbins.

Darren Virassammy
He’s Tony Robbins’ business partner.

Pete Mockaitis
We did some power moves together.

Darren Virassammy
You did some power moves.

Pete Mockaitis
I don’t know if he’d remember me. I was one of thousands.

Darren Virassammy
Yeah. So, Joseph is actually a dear friend of mine.

Pete Mockaitis
That’s great.

Darren Virassammy
We share the space of bass playing, and we facilitated some workshops together on future-vision thinking and whatnot with the iconic bass player Victor Wooten, so him and I share that. But the story that he has shared, a study that he talked about was simply this. When he was doing his doctorate of neural science. When he was going through his doctorate in that, there was this stretch of highway in this two-lane road in southern California. And on one side of the road, Pete, there was light poles, telephone poles every hundred yards or 200 yards, whatever it was.

So, what was fascinating to Joseph was accidents would happen on that highway, and frequently over 50% of those accidents would end up with at least one vehicle hitting a telephone pole, which made no sense to Joseph because it didn’t just divot off and there was like these divots that went down. It was flat open dirt and fields.

So, what ended up happening for Joseph was he started doing studies, and he interviewed everybody that survived these, and there was a common theme that emerged, Pete, and it was simply this. Everybody said, “You know, Joseph, the last thing I saw coming at me was a light pole,” and that was it for him.

What happened for him, as he realized, people are what they focus on. They were so focused on not hitting the light pole, they never saw the wide-open fields that were there for them to go through. And that is at the core of a lot of what Joseph has gotten into his teaching as an ultimate performance specialist, and I love that story because you cannot hit what you’re not focusing on. How can you become strengths-based if you’re focusing on your weaknesses?

Pete Mockaitis
Thank you. And a favorite book?

Darren Virassammy
Favorite book of mine, there’s many to mention. I love Think and Grow Rich, the classic version by Napoleon Hill. I read it at least once a year and it seems to constantly teach me something new on a personal level, on a life level, and on a business work level each time as well.

Pete Mockaitis
And a favorite tool?

Darren Virassammy
I love the CliftonStrengths Assessment.

Pete Mockaitis
Oh, sure.

Darren Virassammy
It’s pretty powerful. That’s an obvious one.

Pete Mockaitis
And a favorite habit?

Darren Virassammy
One of my favorite habits right now is collaborating with nature. So, I believe that as we become more technologically connected, we become more nature disconnected. And nature has always been a catalyst for human excellence, human innovation, and so much of what we do is tied up in that place. So, I actually talk about that as I explore people just like Joseph McClendon. He was one of my first guests and I interviewed him on my show The Nature Advantage and he shared a lot of his takeaways of how he’s actually used nature to step into his own genius.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with folks; they quote it back to you frequently?

Darren Virassammy
Yeah. So, one of the ones that comes back to me a lot is “Be confidently vulnerable.” And by that, I mean be confident in where you shine and where you’re blind. When we step into the place of being confidently vulnerable, we own who we are and we own who we’re not, and that allows for our self-awareness to grow and our team awareness to grow. That’s at the core of being strengths-based.

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Darren Virassammy
I would tell them to check out 34Strong.com. You can find me as well on LinkedIn and you can find me at NatureAdvantageShow.com as well, and check out the Leading Strong podcast as well through 34 Strong.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Darren Virassammy
Yeah. I say go visit 34Strong.com and there’s a free download that’s right there on the power of setting clear expectations. This can be a valuable tool if you’re in a managerial role. I know with Shane, you talked about the importance of identifying recognition, what are the forms of recognition that people like. It’s just ten simple questions that you can ask of somebody that you’re managing or of a partner that you’re working with to understand their learning styles better, understand how they liked to be recognized, and what success will look like for them. That’s something that you can use immediately and put into work, so take advantage of that.

Pete Mockaitis
All right. Darren, thank you. This has been a treat. I wish you and 34Strong lots of luck.

Darren Virassammy
Thanks a lot, Pete. Really appreciate being on here today. Thanks for the work you’re doing.

653: Training Your Mind to Conquer Stress, Pressure, and Underperformance with Dr. Ellen Reed

By | Podcasts | No Comments

 

 

Ellen Reed says: "That which you focus on expands."

Dr. Ellen Reed reveals how to build mental toughness by training your brain to be more solution-focused.

You’ll Learn:

  1. The biological reason why we underperform 
  2. Three simple questions to your build mental toughness 
  3. How to beat out stress in 60 seconds 

 

About Ellen

Dr. Ellen Reed has been a top performance coach for more than ten years, working with Dr. Jason Selk. In addition to helping others reach high-levels of success, she has a well-established career as a professional dancer. With her background in academia and the performing arts, she helps athletes, students, and business leaders reach their peak performance by developing mental toughness. 

Dr. Reed received her PhD. in experimental psychology, with a focus on memory and cognition, from St. Louis University. 

 

Resources mentioned in the show:

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Dr. Ellen Reed Interview Transcript

Pete Mockaitis
Ellen, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Ellen Reed
My pleasure. I’m so excited to be here.

Pete Mockaitis
Oh, me, too. Me, too. Well, I’m excited to dig into your wisdom, talking about Relentless Solution Focus: Train Your Mind to Conquer Stress, Pressure, and Underperformance. I love so many of those words so I think you’re right up our alley. So, maybe, first, could you tee us off with a cool story? So, you and your colleague have been using relentless solution focus to help athletes win Super Bowls, gold medals, national championships. Like, can you tell a cool story with a particular athlete and how this stuff made the difference for them?

Ellen Reed
Yeah. Well, a big part of what I do is helping people perform at their best. Athletes have really kind of this opportunity to kind of show us how these mental tools can play out kind of in their arena.

But, really, what we do on a daily basis, and what the listeners do on a daily basis, is probably so much more important than what the athletes are doing, and these fundamentals were developed by my colleague Dr. Jason Selk. And you’re absolutely right that they were developed originally for athletes and teaching athletes how to focus on the right things, especially when the wrong things want to be swirling through their minds.

So, when a basketball player, is at the free-throw line with one second left, and they’re down by two, all those thoughts that want to swirl through your mind and all that pressure, how do you deal with that?

So, Jason Selk, who is the co-author on our book Relentless Solution Focus, his first book was called 10-Minute Toughness, and it was geared towards athletes. And in this book, he detailed a mental workout for athletes to do to really help train their minds be prepared for high-pressure situations. And people started picking up this book and applying these fundamentals to their own lives, in business, in their relationships, whether it be a business person, a doctor, a stay-at-home mom, and really started to find that these fundamentals, that really helped athletes play to their peak potential, really had almost better results with us regular people.

So, Jason, he started as the director of sports psychology for the St. Louis Cardinals in, I think it was 2006 where they had not won a World Series. I might need to fact-check this but they had not won a World Series in, I think, over 20 years. And the year he started with them, they won the World Series and they won the World Series again, I think, six years later. Again, I may need to fact-check this. I may be a couple years off on this.

And Jason spent, gosh, 20 plus years really studying highly successful people, and studying and paying attention to kind of the common threads that these people that have accomplished great things and people who are happiest in life, “What about them stands out? What about them kind of sets them apart?”

And what he noticed is that it’s really their ability to stay focused on solutions especially in the face of adversity, whether that be an athlete standing at that free-throw line with two seconds left, down by two, being able to keep their mind focused on, “What I need to be doing in this moment to improve or to succeed…” versus, “The pressure is on and we’re down by this much, and all of those thoughts. And I’ve got to make this shot.” All of those thoughts that are really normal that swirl through our minds on a daily basis.

So, relentless solution focus is essentially a method of training our brains to be able to stay focused on solutions and improvements when it’s really normal for us to want to focus on problems.

Pete Mockaitis
Okay. Cool. And so, that sounds very useful and powerful for professionals who… their brains can go, myself included, our brains can go in all kinds of places that might not be super helpful. So, I think, for me, it’s like, “Uh-oh, I feel tired. I feel stressed. I feel overwhelmed. I am annoyed at…” fill in the blank.

So, yeah, there’s all kinds of thoughts going on up in there, and I imagine some are helpful, some are not. So, walk us through it, how do we get our brains to do what we want them to do? And, maybe first, what do we want them to be doing?

Ellen Reed
Right. Right. And I love that example, and I think that those thoughts that you’re kind of talking about that are normal for you, I think we can all really relate to. How many times do you wake up and think, “Oh, I’m so tired”? And then it’s easy to carry that into the next hour, and, “Gosh, I’m so tired today. I’m so tired today. I’m so tired today.” Right? And the more we focus on things, the bigger they get in our minds.

There’s a theory called expectancy theory that states that that which we focus on expands. And those examples that you just gave are such a great testament to that. When you focus on the fact that you’re tired, and when you focus on the fact that you’re annoyed by something that your spouse has done, those things get bigger in our minds.

And when you pair that with this what’s called problem-centric thought, where it’s normal for our brains to focus on problems first and foremost. We’re built this way. This is part of our DNA. And if you think about it from an evolutionary perspective, it was really important that we were very quickly able to pinpoint and recognize the problems and threats and shortcomings in our environments and so that problem-centric thought was really essential to our survival.

But, now, statistically, this is the safest time to be alive. Even with everything going on in the world right now with COVID, it’s still the safest time to be alive. And so, this problem-centric thought that really set us up well years and years and years and years and years ago, now really just causes us to underperform, it causes us undue stress, it’s unhealthy for us. And so, how do we get around that? That’s your question. What do we do? Because we know that we’re wired to focus on problems, and we also know that the more we focus on problems, the bigger they get.

And so, relentless solution focus is essentially a concrete method of training your brain to become abnormal. Mental toughness really is abnormal because it’s normal to be driving home from work, and having done 99 things right that day and one thing less than perfect, but then on that drive home from work, you’re focused on that one imperfection. That’s normal.

What’s abnormal is to be driving home from work and thinking, “Hey, what’s one thing I want to do that’s a little bit better tomorrow?” or, “What three things did I do well today?” Can you imagine how great life would be if that was what you were thinking on your way home from work instead of hampering on that one imperfection?

And so, the point is that this requires training because it’s not going to happen for most of us naturally. Everyone once in a while I think there’s somebody that’s kind of born with this amazing mental toughness and this amazing kind of uncanny ability to stay focused on solutions. I certainly was not one of those few that was born with it. For the rest of us, we can learn to be solution-focused. And RSF, relentless solution focus, is the polar opposite of that PCT.

So, the training aspect of this is critical. And we have a couple of tools outlined in the book, and I’d love to be able to teach everybody at least one of the tools today. And this tool that I’d love to teach everybody is called “the success log.” The success log is composed of, for our purposes, three questions. In the book, it’s a little bit extended because we talk about some goal-setting in there, but for our purposes, if you can get a start on these three questions, you’re going to experience some really dramatic results.

And that first question, just ask you, “What three things did I do well today? What three things did I do well in the last 24 hours?” So, it’s forcing your brain to think about and focus on some of the little things you’ve done well when, remember, your brain wants to be focused on what you feel like you screwed up that day. So, that’s the first question.

And the second question is, “What’s one thing I want to improve tomorrow? What’s one thing I want to improve in the next 24 hours?” So, keeping your focus on making small incremental improvements instead of, “Hey, what did I screw up today?” Again, that’s where our brain wants to go.

And then the third question is, “What’s one thing I can do that could help make that improvement? What’s one thing I can do that can help make that improvement?” So, let’s say that today you got really behind on emails, and so the one thing you want to improve tomorrow is you want to catch up, you want to clean out your inbox, you want to catch up on emails. That’s where most people stop. And most people are pretty good at identifying, “Hey, what do I want to do better or what do I want to improve the next day?” but most people won’t take this critical next step to identify something concrete you can do to bring about that improvement.

So, then you might say, if the improvement you want to make is to clean out your inbox, “What’s one thing I can do that could help make that improvement?” Maybe you say, “Okay, I’m going to block out from 10:00 to 10:30 on my calendar to go through emails,” or, “I’m going to set my alarm for five minutes earlier so I can get into the office five minutes earlier and work through emails.” It doesn’t matter so much what you come up with to make these improvements. What matters and what’s important is that you’re training your brain to be searching for improvements.

And you’re really taking advantage of the brain’s ability to change and mold itself through training. It’s called neuroplasticity. You probably learned about it in school, and it’s really important. And I think anyone that thinks, “I’m just not motivated,” or, “I’m just not a morning person,” or, “I’m just not good at math,” or, “I’m just not…” you fill in the blank. We’re really good at labeling ourselves as lacking certain things. But you’re failing to recognize that you have the ability to change your brain through training. What fires together, wires together.

So, using the success log and filling out that success log on a daily basis, starts to cause those positive thoughts and those productive courses of thoughts to wire together. So, it’s a really, really useful tool that I would encourage everybody listening to this, just try to answer those three questions three, four times a week, and you don’t need to spend more than a minute or two on it.

Pete Mockaitis
And for three things I’ve done well, I guess that’s interesting. As we talk about being positive and journaling, I’m thinking about gratitude. Three things I’ve done well is a different prompt than three things I’m grateful for. Can you maybe give us some examples? Because I guess there could be a Venn diagram overlap there, like some things are both.

Ellen Reed
Yes, absolutely.

Pete Mockaitis
But others are uniquely…So, I’ll just put you on the spot, Ellen, can we hear your success log from today or yesterday?

Ellen Reed
So, how about I’ll do my success log for today right now?

Pete Mockaitis
All right.

Ellen Reed
Because usually I would do it about the end of the day and it’s about that time. So, three things I did well today. I snuggled with my boys this morning for a little bit of extra time before we all got ready and went off to school and work. I sent out an email to someone that I wanted to follow up with about getting their thoughts on the book. And, number three, I got my headphones ready for this podcast today.

And one thing I want to improve tomorrow, let’s see, I want to make sure that I get my mental workout done before I go to rehearsals. So, today, I was a little bit late getting out the door and so I had to do my mental workout kind of lunch break but I want to make sure I can get it done before rehearsal. And the one thing I can do to make that improvement is I’m going to write myself a Post-It note and I’m going to stick it on my dashboard to say, “Don’t leave before doing your mental workout.” And I’m going to get it done in the car on my way to rehearsal.

Pete Mockaitis
Okay. Thank you.

Ellen Reed
So, that took what? About 45 seconds?

Pete Mockaitis
Well, yeah, that’s quick.

Ellen Reed
And let me go back to your point and your question about kind of the three things I’m grateful for versus three things I’ve done well. I think if you’re in the habit of, every day, identifying three things you’re grateful for, I think that’s awesome, and I would absolutely keep doing that. I think that’s awesome. I think that really promotes that positive thinking and I think that’s really important for our soul.

Now, there’s an added element to the success log that I think is really important that I want to talk about, and that is developing self-confidence. Now, self-confidence, scientifically-speaking, is the number one variable for performance. It’s the number one variable for performance. So, empirically-speaking, there is nothing you can do that’s more important for affecting your performance than developing your self-confidence.

Now, remember, PCT, problem-centric thought, we’re really good at honing in on our imperfections or where we feel like we fall short, which is a disaster for our self-confidence. And so, if you can get in the habit every day of identifying just three things you did well, three little things you did well, search for the small. I spent like five or ten minutes, snuggling with my boys this morning, when it’s really easy for me to be kind of rushing around in the morning to get out the door. They don’t have to be huge. But identifying the little things you’re doing well on a consistent basis really promotes that self-confidence.

And I think it’s easy to blow this off and it’s easy to kind of shrug it off as being kind of soft. It doesn’t necessarily sound very tough to take that time to develop your self-confidence but I want to be really clear that there’s really nothing more mentally tough than being able to identify some things you’ve done well when you’ve just lost a game, or when you’ve just lost a deal, or when you’ve had a bad day at work. That is mental toughness. It’s being able to get your mind focused on what you’re doing well and what you want to improve because that’s going to make you perform better in the future. Being hard on ourselves and really beating ourselves up for mistakes is a big, big factor in people underperforming to their potential.

Pete Mockaitis
And I’m curious then, when we talk about three things I’ve done well, should we kind of keep it broad, like in any and all domains of life?

Ellen Reed
Yeah.

Pete Mockaitis
Or, is it preferable to focus it in terms of one thing or another?

Ellen Reed
Right, that’s a good question. And the best option is to just get it done instead of trying to get it done perfectly. And I think it’s a really important thing to point out is that you don’t have to do these success logs perfectly. Getting them done is so much more important than getting them done perfectly.

If, one day, you’re sitting there for two minutes trying to come up with something you want to improve for the next day, just stop and put it away and then come back and start a new success log the next day. It’s the consistency of forcing your thoughts onto what you’re doing well, and forcing your thoughts on searching for improvements that really works to rewire the brain. Remember, that’s the key here. That’s the key is working on re-training, rewiring the way our neurons are firing together.

Pete Mockaitis
Okay. Well, so that’s one approach. Boy, there’s so much I want to ask about. Okay, maybe we’ll hit this. You say it’s key to remember 60 seconds. What do you mean by that?

Ellen Reed
Yes. Yes. Okay, great question. So, what we talk about is you want to really recognize that you’re focused on a problem and be able to come up with a potential solution within 60 seconds. And why this is so crucial, it’s so important to understand the biology behind it. I won’t bore you guys with a ton of the details of the biology behind it but I think it’s important to understand a little bit of it so you really understand why this is so important and why this is so effective.

So, when you are faced with a problem, or when you’re faced with kind of thinking about something that you messed up or something that you feel like you’re lacking in life, that sends a message to your body to feel a certain way, to experience negative emotion. And I want you to think of negative emotion as really a wonderful gift, a gift that tells you what you’re focused on because you don’t feel anything without your brain telling you to. Your body does not feel any emotion without your brain telling you how to feel.

So, if I’m focused on a problem in my life, I’m going to feel like garbage, right? I’m going to feel stress, I’m going to feel frustrated, I’m going to feel nervous, I’m going to feel worried. Whatever it is, whatever that feeling is, you’re going to feel like garbage, and that is your signal that your brain is focused on a problem.

Now, what happens when we’re focused on a problem and when we’re feeling these negative emotions is that our brain sends a message to our body to release cortisol, the stress hormone. And we’re all probably a little bit familiar with the effects of cortisol. Now, in small doses, cortisol is actually helpful for performance, it kind of gets us going.

But, now, people are walking around with really elevated levels of cortisol because of this problem-centric thought. And even at moderate doses, cortisol really wreaks havoc on our health and on our happiness. It causes us to feel like garbage but it really increases our propensity for a lot of diseases, it limits our creativity, it significantly limits our intelligence.

And, again, because of this problem-centric thought that, evolutionarily-speaking, doesn’t really do much for us anymore. Our cortisol levels, for most normal people, are really elevated to the point where it’s creating a lot of unhealthy people and a lot of miserable people. And so, being able to recognize that you’re focused on a problem, within 60 seconds gets you ahead of that cortisol release.

Pete Mockaitis
Okay.

Ellen Reed
And so, this is why that 60 seconds is so important. Now, let me tell you though what you do within that 60 seconds because I think it’s easy to say, “Oh, just recognize you’re focused on a problem and start thinking about solutions,” right? We all probably know that it’s good to think about solutions and that it’s good to be positive and it’s good to be optimistic, but I think people have a harder time with understanding how to do that because we haven’t really been taught how to do that.

And so, I challenge everybody out there to write this down. Write down this question, it’s called the RSF tool, the relentless solution focus tool, and the RSF tool is a question. The question is, “What is one thing I can do that could make this better?” So, when you catch yourself focused on a problem, when you catch yourself feeling any negative emotion whatsoever, you’re feeling stressed, that’s your cue that you’re focused on a problem, and that’s your signal to ask yourself, “What’s one thing I can do that could make this better?” You ask and answer that question within 60 seconds and you’ve just beat that cortisol release.

Pete Mockaitis
Okay. That’s cool. And so then, I’m curious, Ellen, not to be a downer or super difficult, but what happens when there’s just not a solution?

Ellen Reed
Great question.

Pete Mockaitis
Like, your parents are dying of a degenerative illness, etc. Like, it just sucks and there’s not much you can do, but you feel lousy because your environment sucks. What do you recommend we do there?

Ellen Reed
Yeah, that’s a great question. And we’ve got to redefine the way we think of solutions. Okay? So, I think kind of the traditional definition of solution is complete resolution to the problem, right? But it’s really important that we’re really clear about how we define solution. And the way we define solution is any improvement whatsoever to the current situation even if that means improving the way you deal with the situation.

So, I think that’s a great example that a lot of people are going through. I work with, in my other life, I’m a professional dancer so I spend the first half of my day in dance class and rehearsals, and then the second half of my day coaching others. Our outreach for the dance company is in senior living facilities.

We do a little performance, we’re not doing them now, obviously, because of COVID, which has been really sad, but we go into a lot of memory care units with older adults who have dementia or Alzheimer’s, and we do like a little 45-minute show, and we use music that’s from their era, and it’s just amazing to see a lot of these residents who their caregivers will tell us, “Gosh, this person hasn’t spoken in a week, and after the performance we couldn’t get them to stop talking.”

Or, we’ll go up to the residents afterwards and try to talk to them for a little bit, and they’ll tell us about, “Oh, that reminds me of my grandchildren who I used to go to their dance recitals. And my husband and I used to go dancing all the time.” It conjures up all these emotions and these memories, and it’s really amazing to see.

Now, I completely got off on a tangent there, but I think the point that I want to make with this is that we’ve got to search for anything we can do to improve our situation. And maybe, in your specific example, maybe there is nothing we can do with a parent who is, let’s say, suffering from Alzheimer’s. But what’s one thing you can do to make their day a little bit better? Or, what’s one thing you can do to help yourself emotionally deal with watching them and caring for them?

And this isn’t a one-time question that you answer. This is something that you have to be relentless about. You may ask yourself this question 50,000 times a day. Just because you come up with one answer to the question doesn’t mean that that’s going to solve your problem, right? We’re searching for the small, we’re searching for anything we can do that will improve our current situation or improve the way we’re able to deal with the situation by one, because remember expectancy theory. That which you focus on expands.

And when you’re focused on all the sadness, that’s a really, really hard thing to watch someone that you love go through dementia or Alzheimer’s, and that can really consume a person to watch that. But when you search for the small, kind of going back to what you said, you search for what you’re grateful for, those moments of seeing that spark, or thinking about the memories, or whatever it is that turns your focus onto something positive.

Again, go back to the biology of it. You can get ahead of that cortisol release and you can prevent yourself from going down what we call the PCT tornado where you get going on a negative train of thought in a problem-centric thinking and it becomes really hard to climb out of. But as soon as you can turn that around, and the one thing you can do that can make this minute a little bit better, or make this minute a little bit better for someone else, you’ve stopped that tornado from going down and you can start that momentum going in the other direction.

Pete Mockaitis
And I want to get your take, Ellen, if there’s any skeptics in the house. We had a couple guests just very fond of the poem by Rumi about “The Guest House,” I don’t think I can recite it, but about the notion that each of our emotions is a guest which has something valuable to offer, and we should allow them to enter and remain until they exit. Or, others have said, you said that which we focus on expands.

Ellen Reed
Expands.

Pete Mockaitis
I’ve also heard it said, “That which we resist persists.” So, how do we reconcile or work with the idea of avoidance or running away from negative feelings and how does that square with what we talk about here?

Ellen Reed
Okay. I love that you asked because I think probably a lot of other people are thinking the same thing. And one thing that’s important to understand is that this isn’t about running from your emotions, or resisting your emotions, or turning a blind eye to the problems in your life. It’s about being able to get to solutions faster. And, really, it’s about being able to look at your problems with much more accurately focused lenses.

It’s important to recognize our emotions, and I think people have become so afraid of negative emotion. We do everything to try to avoid negative emotion. We run from it. We take medicine to not have to feel negative emotion when, really, again, negative emotion is given to us as a gift and we need to be able to recognize why we’re experiencing these emotions so that we can start to get to work on it, start to move in the direction of, “What can I do to make this better?”

Because what happens is that we get so consumed with the problem that, oftentimes, we don’t even get to the solution. pick up any newspaper, or watch any news show, and you just see how focused the world is on problems, and it is so important to be able to recognize the problem. And, in fact, we have, in the Relentless Solution Focus book, we have this broken up into three steps. Three steps to developing this relentless solution focus.

And the first step is to recognize. You’ve got to recognize when you’re focused on a problem because, a lot of times, people will feel a negative emotion and then they’ll try to put a Band-Aid over it, or try to, like you said, kind of resist it, and, meanwhile, this problem is still swirling around in their minds but they haven’t done anything to be able to move forward with it or figure out what to do about it.

And so, that first step is to recognize that negative emotion because, remember, negative emotion is there to tell us that we’re focused on something that we can’t control or we’re focused on a problem. And so, it’s so much more efficient to focus on what you can control or to focus on the solution by asking yourself, “What’s one thing I can do to make this better?”

If everybody in our world right now was asking themselves, “What’s one thing I can do that can make this a little bit better?” just imagine what kind of a world that would be, and we can do it. We can train ourselves to think like that even though it’s normal to want to really get consumed with the problems and spend so much time focused on the problem that we never take that step towards a solution. We can learn to do that. We can learn to become more solution-focused.

Pete Mockaitis
Okay. And so then, you mentioned the mental workout a couple times. Have we covered that or is that something else we should talk about?

Ellen Reed
So, that’s something else, that’s something else. That’s another tool that we outlined in the book. So, the first tool, again, was that success log that I told you as three questions. And then the mental workout is a tool that’s designed to help you visualize and keep your focus on what you want out of life, and then to practice in your mind what you need to do on a daily basis in order to get there.

So, in the book, we talk about something called the framework of achievement where we walk the readers through how to develop, basically, a vision for what they want out of life in the long term, what they want out of life in the short term, so within the next year. And that’s really important because you’ve got to know where you want to go or you really have zero percent chance of getting there. And I think so many people kind of avoid this question because it seems like such a big question that they’re afraid to get it wrong, like, “Where do I want to see myself? What do I want out of life?”

But we really challenge people to just get a start on it. Just spend a little bit of time, and we walk you through it really specifically, really concretely, it’s not scary, and just get a start on it. You don’t have to get it perfect but you want to avoid holding pattern at all costs. Get a start on that vision and then modify it along the way. But it’s important that you know where you want to go so that you’re motivated to do the things on a daily basis that are going to get you there.

So, we establish that vision, but then the really important piece of this is establishing what we call the integrity piece of the framework. By the integrity piece of the framework, we mean what it takes on a daily basis in order to achieve that vision. What are the most important daily activities for you to be doing that are going to get you to that vision in the short term and then in the long term?

So, for example, let’s say you’re in sales and your goal is to increase your sales from a million to 1.1 million in the next fiscal year. And you’ve identified that the most important thing for you to do on a daily basis that’s going to put you in the best possible position to achieve that is to make ten prospect phone calls every day.

So, what you’re going to do in your mental workout is you’re going to visualize who you want to be and what you want your life to be in the long term, so three to five years down the road, but then you’re going to visualize yourself doing those things that you need to be doing in the upcoming day in order to get there. So, you’re going to practice and rehearse and visualize making those prospect phone calls, or putting in the effort and with the intensity that you want and that you need to achieve what you want to achieve.

So, it’s really a targeted mental tool that helps you practice what you want out of life and prepares you for what you need to be doing in order to get there.

Pete Mockaitis
All right. Perfect. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Ellen Reed
One of my favorite quotes is by Coach John Wooden. And John Wooden is one of the winningest coaches of all time, one of the quotes that really sticks with us, and we talk a lot about in our coaching, is that, “It’s the little things done well on a consistent basis that cause greatness.”

I think most of us know what we should be doing on a daily basis that’s going to put us in a great position to get to where we want to go, but we have a hard time executing those most important things.

And let me give you one more quote because I think this is a good one in conjunction with Coach Wooden’s quote. And this is a quote from Jason Selk’s, one of his books, I think it’s Executive Toughness, where he says that, “Highly successful people never get everything done in a day but they always get the most important things done each and every day.” So, you don’t have to get everything done in a day but you’ve got to get the most important things done.

Pete Mockaitis
All right. And could you share with us a favorite book?

Ellen Reed
This is probably not what you would expect me to say but I love interior design and organizing and all of this stuff, and there’s a book called The Home Edit, and they’re actually a company and they do organizing, and they’re kind of taking the world by storm right now, The Home Edit, and they basically teach you how to organize. They teach you how to organize your drawers, your closet, your garage.

But when I go through this book and I look at all of their amazing, beautiful, inspiring pictures of these beautifully organized drawers and closets, it just reminds me in kind of a strange way of what we try to do for our clients. And they basically teach you how to get rid of all the stuff that doesn’t serve you, get rid of all the noise, get rid of all the extra stuff that we don’t need and that holds us back, and really prioritize what’s important, and make sure you have it prioritized and organized in a way that you can execute it and that it’s functional for you.

And so, I know it’s kind of a weird response.

Pete Mockaitis
Oh, no, that’s beautiful. I think it’s a great book.

Ellen Reed
But I love that book and I love kind of what it represents for people’s lives, and I think it’s like a different way of packaging kind of exactly what we do for our clients.

Pete Mockaitis
And is there a particular nugget you share that really seems to connect and resonate with clients; you hear them quote it back to you frequently?

Ellen Reed
I think it’s probably, I would say, the importance of self-confidence. I think that’s where everybody that we worked with, one of the first things that we are going to teach them is a success log.

And the beauty of it, and this is what, again, really kind of drew me to Jason’s fundamentals and Jason’s perspective is that it’s so simple.

And one of the simplest things you can do is to really start working on your self-confidence through the success log. And so, I think the nugget that probably comes back the most is, “Gosh, the success log is really making a difference and it really affects the way I go throughout the rest of my day.” And just taking that one or two minutes to identify what I’m doing well and what do I want to improve, really fuels so much performance and success and happiness in people.

Pete Mockaitis
Great. And if folks want to learn more or get in touch, where would you point them?

Ellen Reed
Well, you can go to RelentlessSolutionFocus.com and that’ll take you to some really great resources. There’s also more information about Jason and myself at JasonSelk.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ellen Reed
My challenge would be to pick one thing from this that maybe stuck with you. Maybe it was the success log or maybe it was that RSF tool, “What’s one thing I can do that could make this better?” and pick one thing and work on starting to implement that one thing. Don’t try to do it all. Pick one thing, whether it be the success log, or that RSF tool, or something else that you heard that maybe resonated with you. But try to just start implementing that one thing with consistency.

Pete Mockaitis
All right. Ellen, thank you. This has been a treat. I wish you lots of luck in your dancing and your coaching adventures.

Ellen Reed
Thank you. It was so fun to be here.