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REBROADCAST: 719: Liz Wiseman Reveals the Five Practices of Indispensable, High-Impact Players

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Liz Wiseman says: "By working on the agenda, you earn the right to help set the agenda."

Liz Wiseman uncovers the small, but impactful practices of exceptional performers.

You’ll Learn:

  1. Why it’s okay to not be working on what’s important to you 
  2. The five things impact players do differently
  3. The trick to leading without an invitation 

UPDATE: Sign up for Liz’s new masterclass and learn what the best professionals do to stand out and perform at their best. Early bird registration is FREE with your purchase of Liz’s new book Impact Players.

PLUS, we’re giving away copies of Liz’s book! We’ll be picking 5 random winners who share a link to this post on LinkedIn, along with their favorite nugget of wisdom from the episode. Don’t forget to tag both Pete and Liz in your post! Giveaway ends August 27, Saturday, 11:59 PM Central time.

About Liz

Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter,The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. 

She is the CEO of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley, California. Some of her recent clients include: Apple, AT&T, Disney, Facebook, Google, Microsoft, Nike, Salesforce, Tesla, and Twitter. Liz has been listed on the Thinkers50 ranking and in 2019 was recognized as the top leadership thinker in the world. 

She has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business ReviewFortune, and a variety of other business and leadership journals.  She is a frequent guest lecturer at BYU and StanfordUniversity and is a former executive at Oracle Corporation, where she worked as the Vice President of Oracle University and as the global leader for Human Resource Development. 

Resources Mentioned

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Liz Wiseman Interview Transcript

Pete Mockaitis
Liz, welcome to How to be Awesome at Your Job.

Liz Wiseman
Well, thanks, Pete. I hope I walk away feeling like I can be a little bit more awesome at my job. This is your thing. This is what you do.

Pete Mockaitis
Well, I think I’ve mentioned, before we pushed record, that numerous people have mentioned you by name as being awesome at your job from your book Multipliers. And you’ve got another one freshly out Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. All things we love doing here, so this is going to be a lot of fun.

Liz Wiseman
This is going to be a fun conversation, I can tell.

Pete Mockaitis
Well, so maybe to kick us off, could you share with us your favorite story of someone who made a transformation into an impact player and kind of what happened? What was the impact of that and kind of their before and after, and the results flowing from it?

Liz Wiseman
Well, so many of the people I wrote about were already awesome when I stumbled onto them. And the one I think, like if I could pick someone in the book who made the biggest transformation, it might’ve been me. Like, early on in my career, reorienting myself.

So, I came out of college like a lot of people, kind of fired up, knowing…I mean, some people don’t know what they want to do. I knew what I wanted to do to a fault. And I kind of was like knocking on people’s doors, like, “Hi, I’m Liz. I want to teach leadership and I represent good leadership. And ridding the world of bad bosses, that’s what I want to do.”

And so, I tried to get a job at a management training company and somehow wiggled my way into an interview with the president. He looked at my resume and was like, “You know, if you want to teach leadership, maybe you should go get some leadership experience.” I was like 22 years old and thinking, “That’s sterile-minded of him.” It’s kind of like he doesn’t get me. This is what I’m passionate about. It’s what I want to do.”

So, I went and took my backup job, and that one was at Oracle, which was a great place to go to work but it wasn’t doing what I really wanted to do, which was somehow teach managing and leading. So, I took this kind of consolation job, and about a year into that, I had an opportunity to transfer to another group inside of the company. This was back when Oracle was like a couple thousand people, and today they’re like well over a hundred thousand people.

And it was a group that ran technical bootcamps and I was hoping that their charter would expand, like the company is growing, they’re surely going to be building some management courses, young people are being turned into management, like wreaking havoc on the company. And so, I went into the interview, answered the questions from the VP, so it’s like the final interview for this job, and then it was my turn to kind of take charge of the interview. And so, I made my case for why Oracle should build a management bootcamp, not just a technology bootcamp. And, of course, I offered my services, like, “I would be happy to build this.”

And I thought, for sure, he would say, “Oh, that’s great, Liz. Yeah, I can see you’re passionate about that. Here you go.” And his response, it really, really imprinted me. And he was polite but essentially what I heard him saying was, “Liz, make yourself useful around here,” because his reply was, “That’s great, Liz. We think you’re great and we’re excited to have you join this group but your boss has a different problem. She’s got to figure out how to get 2,000 new college graduates up to speed in Oracle technology over the next year. And what would be great is if you could help her to do that.”

He was saying, “Liz, figure out what needs to be done and do the things that we need.” And I wanted to teach leadership and now he wants me to teach programming to a bunch of nerds, you know, programmers. And I’m like, “Oh, that’s not my thing. That’s not the job I want.” But I could see he was teaching me something. I’m like, “That’s not the job I want,” but what he’s saying was, “That’s the job that needs to be done.” So, like, “Point yourself over there, please.”

And it really shaped me because I said, “Okay, I don’t want to do that but I will do that and I’ll figure out how to be good at this.” And, Pete, I’m woefully underqualified to do this job. I came out of business school and had a teaching background, but I had taken like two and a half programming classes in college, and now they want me to be teaching programming to a bunch of hotshot programmers coming out of MIT and Caltech but I did it and it was amazing what happened after I reoriented myself, and, in some ways, subordinated what was important to me to work on what was important to my boss and my boss’ boss.

First of all, I figured out I love this job. Like, this was fun. I was having the time of my life. And then the second thing I discovered is that by doing that, all these opportunities opened up to me. And they came and tapped me on the shoulders, and said, “Liz, we want you to now manage the training group.” I’m like, “Yeah, I’m having fun teaching.” They’re like, “No, we want you to do this.” I’m like, “Yeah, pick someone else who wants that job.” And they said, “No, we want you to do this.”

And I don’t know if it was because I understood the technology or it was because I was willing to serve where I was needed, but, yeah, I finally said yes to that job. And then I just kept getting bigger and bigger opportunities, and I think it was because I learned to channel my energy and passion around what was important to the people I work for rather than focusing on what was important to me.

And it shaped my whole career and just allowed me to do work that was far more impactful. And it wasn’t too many years, if not even months, after that that I was able to argue that, “You know what, we really need to invest in management training and I’d be happy to do that.” And then, I, essentially, got a blank check, like, “Liz, absolutely. Go build that. Build a team to do it.” And that work had so much more impact when I decided to work on the agenda of the organization rather than on my own agenda.

Pete Mockaitis
Well, that feels like a golden key to a whole lot of career things right there. And I guess what’s intriguing is, well, one, you were fortunate in that you got to do the thing you really wanted to do anyway afterwards. And, two, I suppose, I’m thinking, that approach, in a way, it feels rather noble and virtuous in terms of, hey, there’s some humility and there’s some service and generosity that you are engaging in when you’re working on the job that needs done as opposed to the thing you want to do.

I guess I just might want to hear to what extent was there drudgery? Or, it sounds like in your story, this path was actually plenty of fun even while you were on it prior to doing the thing that you really wanted to do originally. Is that the case with the other impact players, generally speaking?

Liz Wiseman
Well, I think it is. And you said it was sort of a noble choice, and I think it was a humble choice. I wouldn’t characterize it as a noble choice as much as a savvy choice. And it wasn’t like I was just like, “Okay. Well, what’s good for me in this?” I could see there was a real need there but something happens when you are working on something that’s important.

So, like if I’m off working on my own agenda, I’m pushing a boulder up a hill. I’m trying to get people to meet with me. I’m trying to get someone to pay attention to the thing I care about. Now, some amazing things can happen when you go down that path. But, like, what happens when you’re working on something that’s important? It’s what I call when you’re working on the agenda.

Well, every time I put myself on this path of impact, working on something that was important to the company, the executive, one of my clients, I always find that people have time to meet with me, resources flow. Like, I’ve done a lot of work with executives over the years, and one of the things I’ve noticed is I’ve never noticed like a senior executive at a corporation tell me something was important to him or her, and then not have budget for it.

It’s like funny how that when you’re working on the agenda, people have time for you, resources flow, decisions happen quickly, there’s more pressure but there’s also more visibility for your work. Like, it’s not drudgery. It’s actually fun because you’re making progress. And when you say drudgery, Pete, it makes me think about something I’ve been thinking a lot about lately is burnout. We’re dealing with this burnout epidemic, the Great Reshuffle, the Great Resignation, whatever you want to call it. And I think we’re quick to assume that burnout is a function of effort and work. Like, we’re working too hard. We’re working too much. We have too heavy of a load and we’re going to burn out as a result.

And I’m not opposed to anyone taking time off. Like, a little R&R is probably good for a lot of people particularly right now, but I think burnout, based on all of my research, it tends to be a function of too little impact, not too much work. That what causes us to burn out is when we’re expending energy but not making a difference, not seeing how our work makes a difference.

So, like the beginning of being high impact and doing awesome work is doing work that is valued and important. And even if some of the work is tedious, like, oh, man, I remember like nights I stayed up till 5:00 in the morning trying to learn how to do correlated subqueries so I could teach them the next day. I couldn’t sustain that all the time, but I was making a difference. I was having an impact. I was doing something important. It was energizing not enervating.

And, yeah, there’s details and drudgery and hard things involved but it’s rewarding. It’s what I’ve seen in my own experience in studying these high-impact contributors. It’s a buildup experience not a burnout experience.

Pete Mockaitis
Yeah, that’s beautiful in terms of that’s just a fun mental distinction that does so much. When you’re working on the agenda, what’s important to other folks, so many of the roadblocks that are annoying and frustrating and yield to burnout and exhaustion disappear. People are available, they make time for you, they make money for you, they take your meetings, you’ve got some support and backing as opposed to being ignored, and follow-ups. So, yeah, like that’s pretty fine.

Liz Wiseman
And you build voice. You build voice in the organization, and it’s how we build influence and credibility is by making progress on things that matter to our stakeholders. And so, as we do that and as we serve, people listen to us. And by working on the agenda, you earn the right to help set the agenda.

Pete Mockaitis
Okay. Well, I’m loving this and that’s a lot of insight right there. So, tell me, is that pretty much the core idea or thesis of Impact Players? Or, how would you articulate it?

Liz Wiseman
I just think it’s one of the starting points is how people orient themselves. And I think if I were to kind of try to crystallize the thesis of Impact Players, let me start with the research. We looked at the difference between individuals who were considered by their leaders smart, hardworking, and capable people who were doing a good job, like doing well, versus smart, hardworking, capable people who were making an extraordinary impact, doing work of extraordinary or inordinately high value.

And so, this isn’t like top performers versus bottom performers. In a room full of equally smart, capable, hardworking people, why are some people stuck going through the motions of their job while other people are making a big difference? So, that’s what we looked at. And when I looked at those differentials and all the profiles that we built through interviewing 170 managers is we found that the ordinary contributors, typical contributors, people doing well, they’re doing their job.

And this is how managers describe them. They do their job. They do their job well. Often, extremely well. They follow direction. They take ownership. They are focused. They carry their weight on teams, which sounds great in some ways, like ideal team members and contributors but there’s stellar and unordinary times, but they tend to fall short in times of uncertainty and ambiguity. This is where the impact players handle these situations very differently, and there were five.

And it was how they handle messy problems, like, “Your job is not my job. It’s like no one’s job. It’s not really owned by this department. It’s like no one’s job but everyone’s job.” And this is actually where I think the most important problems and opportunities of an organization is in that white space between boxes. Now, in this case, ordinary contributors tend to do their job. Whereas, the impact players go do the job that needs to be done.

The second is how they handle unclear roles, where, “Okay, I know we’re collaborating, but who’s really in charge?” We have a tendency, organizations want to have more collaborative teams, flat in organizations but in these situations, typical contributors tend to wait for role clarification or direction, like wait for someone to tell them who’s in charge or give them formal authority. Whereas, the people who are having a lot of impact tend to just take charge but they’re not like take charge all the time.

They step up and they lead, maybe a particular meeting, maybe a project, but then they’re willing to step back and follow other people when they’re in the lead. So, it’s like they bring kind of big leadership, let’s say, to the 2:00 o’clock meeting, they’re the boss, but they then walk down the hall to the 3:00 o’clock meeting and they serve as a participant with the same kind of energy that they led the team. So, they’re able to step in and out of these leadership roles really fluidly, which really builds our credibility because we trust these kinds of leaders, the ones who don’t always need to hold all the power.

Pete Mockaitis
And the ones who care when it’s not “theirs.” That’s sort of endearing. It’s sort of like, “Okay, you care about this because you care about the team, the leadership, the project, the company and not just you care about your babies.”

Liz Wiseman
Oh, absolutely. It’s like they work with the same kind of level of intensity. They don’t need to be in charge but they’re willing to be in charge. And I think it’s a really powerful form of leadership. And it’s very much like sort of you take like the pyramid shape of an organization, and you turn that on its side. It’s more like the V formation of a flock of geese, where the flock can fly a lot further because they rotate that leadership.

One bird goes out in front, leads, breaks that wind, creates drag, sort of creates an ease for the other birds behind in that formation, but that lead bird doesn’t stay there forever like until it tires and then falls from the sky in the state of exhaustion, which is what happens so often in corporations. The leaders are running around with their hair on fire. They’re like all fired up, they’re working hard, but other people sit underutilized. Like, when the lead bird has done their duty for the team, they fall back and another moves into that role.

And then there’s three other situations where we see this differentiation when unforeseen obstacles drop in the way, things that are really out of your control. Most people tend to escalate those, whereas the impact players just tend to hold onto them and get them across the finish line. Not alone, pulling in help but they tend to just hold ownership all the way through.

When targets are moving fast, typical contributors tend to stay on target, they stay focused, whereas, the impact players adjust. They’re adapting. They’re changing. They’re like kind of waking up assuming, “While I was asleep, the world changed, and I probably need to adjust my aim so I stay on track with what’s important and relevant.”

And the last is what we do when workloads are heavy, like when there’s just mounting workloads, when there’s more work than…when the workload is increasing faster than resources are increasing, and most people, they carry their weight, but when times get really tough, they sort of look upward and outward for help to ease that burden.

Whereas, the impact players, we found they really make work light. Like, they don’t take all the work, they don’t take people’s workload away from them, but they work in a way where hard work just is fun. They bring a levity, a humanity, that just sort of eases the phantom workload so that people can focus on the real workload.

Liz Wiseman
That’s kind of what I found.

Pete Mockaitis
All right. Well, I was going to ask exactly that, so thank you for sharing. And so, that’s sort of like the five core distinctions. And I want to zoom in on a couple like super specific practices, habits. But, first, maybe I’d like to get your take on what discovery, in the course of all these interviews, did you find most surprising or counterintuitive?

Liz Wiseman
I should probably tell you I’ve got a little bit of a pessimist in me which maybe makes me a better researcher. But when we went in to study, like, “What is it that the top, real top contributors are doing?” I expected there to be a fair number of hotshots and superstars and people around whom the team revolved, and what I found was exactly the opposite. There were 170 of these impact players that we studied, analyzed. Not a single one of them was a prima donna, a bully, a bull in a China shop. Not one of them worked at the expense of the team, like, “Hey, I’m so good at what I do that you all need to kind of like be backup for me, or sort of accommodate me, humor me.”

They were superstars and everyone knew it. Like, that’s one of the things about impact players is everyone knows who these people are but they work and I think they’re comfortable with their stellar-ness, their awesomeness, like they get it.

Pete Mockaitis
They don’t have to prove themselves or flex or show off.

Liz Wiseman
Yeah. In some ways, and I’m just realizing this, Pete, is one of the things I found in the multiplier leader, so the other research I’ve done, like, “What is it that leaders do that allow people to be impactful and contribute at their fullest?” And the ones, the leaders I want to work for are the ones that are really, really comfortable with their own intelligence and capability. Like, I want to work for someone who’s an absolute genius who knows it, which you think, “Ooh, well, isn’t that like a know-it-all, a bully?” Like, no, I want to work with someone who’s so comfortable with their own intelligence and capability that they’re over it.

It’s not like, “I have to show up to work every day proving how amazing I am.” It’s like, “Yeah, I get it. I’m smart. I’m talented. I’m over it so now I can spend my time as a leader seeing and using the intelligence of others.” And I think these impact players are similar in that they know that they’re really valuable contributors, they know they do important and valuable work, but they don’t need to be proving it all day long. In some ways, it’s so obvious. They were comfortable with it.

Pete Mockaitis
Okay, that’s cool.

Liz Wiseman
I thought there’d be some brilliant jerks in the lot but there weren’t, at least not in my sample.

Pete Mockaitis
And then these 170, they were identified by their managers, they’re saying, “Boy, this guy is really an impact player”?

Liz Wiseman
Yeah, they were. And so, we didn’t go in and decide who was. We asked managers to consider the people that they have led over their career and identify someone from each of these two categories – impact players, ordinary contributors – and we also had managers identify someone who I later called an under-contributor – smart, capable, talented, should be amazing, like someone you hire, like, “This person is going to be awesome,” but yet they’re not. Like, they’re under-contributing relative to their potential and capability. And that was interesting. There’s like a whole set of things to learn there.

Pete Mockaitis
It’s different than the five key distinctions that we already covered? Like, they don’t do the things that the impact players do or is there more?

Liz Wiseman
Well, I think kind of in that ordinary contributor station, like you would see people who are well-meaning, working hard, and they’re doing their job. When you see people in that under-contributor kind of position, sort of on the stratification, you see a lot of people who are really pushing their own agenda, you often see people who are trying so hard to be valuable, trying so hard to like get ahead, maybe that they’re honestly annoying.

Like, “Hey, hey, how am I doing? How am I doing? Am I doing great? Was it good work? Hey, hey, coach, what? Can I sit next to you on the airplane? You know what, hey, let’s go hang out.” They’re needy, maybe needing too much attention, needing too much feedback, and they end up becoming more of a burden than a contributor on teams, but, yet, they’re people who are trying really hard.

Pete Mockaitis
Interesting. Cool. Well, so then I love how we’ve laid out the five distinctions. And now I’d like to get really specific in terms of what are the particular mindsets, or habits, or particular practices, words, phrases, just like the super in-the-moment tactical, practical stuff that we’re seeing in terms of an impact player? I sort of got the conceptual. Could you give us a couple examples of, “Hey, these are the specific actions that we’re seeing over and over again”?

Liz Wiseman
We talked about the first distinction kind of through my own experience, is this willingness to do the job that needs to be done. It’s about extending ourselves like beyond our job boundaries. One of the favorite impact players I got to write about in the book is someone named Jojo Mirador, and he is a scrub tech. He works at Valley Medical, which is part of an academic hospital chain.

So, there are a lot of residents there, doctors who have graduated from medical school. They’re now in their training. They’re in residency. And he’s a surgical scrub tech. Now, Jojo’s job is to prepare the surgical tools for an operation, to make sure they’re sterilized and available, and to hand them to the surgeons when the surgeons ask for them. That’s his job.

But Jojo approaches his job differently than other scrub techs. First of all, he looks on the calendar, and he’s like, “What surgeries do we have coming up? Are there any that I’m not familiar with? Let me look. Let me just like Google that and figure out what’s going on in the surgery.” And during surgery, he’s not just listening for the requested instrument.

Pete Mockaitis
“Scalpel.”

Liz Wiseman
Yeah, scalpel. Exactly. It’s like such a moment. He’s watching the surgeons’ hands, he’s like, “I want to know what the surgeon is doing because I want to know what their next move is going to be because I want to be thinking about the tool they need, so I’m ready.” And one of the surgeons told me, “Jojo doesn’t just lay out the instruments. He lays them out in the order they’re going to be used so he’s got them ready.”

And when the surgeons ask for an instrument, he doesn’t just hand them the one they asked for. He hands them the one they actually need. So, let’s say they’ve asked for like a scalpel, and he provides a gentle suggestion, he’s like, “Why don’t you try this one instead that might work better?” Of course, these residents, they’re young, they’re new, and you can imagine the pressure on them to look like they know what they’re doing when they’re holding someone’s life in their hands. And you can imagine how grateful they are that he doesn’t just do his job. He extends himself and does the job that needs to be done.

And you would think that the senior surgeons wouldn’t want these suggestions, but they do, in fact. He said, “It kind of feels good. They come seek me out before a surgery.” They say, “Jojo, here’s what we’re going to be doing. What kinds of tools do you think are going to work best here?” And they line up outside of the scheduler’s office, they kind of fight a little bit over who gets to have Jojo in the OR with them.

And they found this nice gentleman’s way of sorting this out. It’s whoever has the most complicated procedure is the one who gets Jojo. And I love the imagery of this, which is just extending ourselves out of our job scope, but not doing it in an aggressive way of taking over. It’s done with this kind of sense of finesse of, “I think I can be helpful here.”

Another one of the behaviors we see is that these impact players, they don’t tend to wait for an invitation. I think a lot of people want to be amazing at their job, who have a lot of passion, who have a lot of talent, or maybe holding back a little bit, too much waiting for someone to come along and discover them.

And maybe it’s because I’ve spent most of my career teaching leaders, coaching executives, part of my message to people is like, “Ooh, your leaders probably aren’t thinking about you nearly as much as you think they’re thinking about you. They’ve got their own set of things and they probably don’t have time to figure out, ‘Okay, wait a minute. I’ve got this meeting coming up. Who are all the possible people who might be valuable contributors?’” Like, sometimes, we need to invite ourselves in and go where we’re uninvited but do it in a way that people are glad we showed up to contribute.

Pete Mockaitis
Yeah, that’s really interesting because I think this has come up a number of times, like, “Oh, so many things you attend, it’s unnecessary, it’s a waste of time, and you should figure out polite ways to excuse yourself from them.” And this might be the first time I’ve heard someone say, “There may be times where you want to try to get into a meeting that you weren’t invited to.” And the way that could be super appreciated, like, maybe can you give us some verbiage or an example there, because I can imagine ways you might say it that could come across as appreciated as opposed to like, “Whoa, stay in your lane, buddy”? Could you give us an example there?

Liz Wiseman
Yeah, let me share two. One is about just initiating meetings that no one’s asking you to do. Eli Van Der Kamp at Target, she’s a project manager there, and her job is to get all the technology in a Target store up to speed and ready to go before a store opens. Well, this isn’t her area of responsibility but she can see that, “You know what, we’ve been dropping phonelines in here.” And her job was to get them up and running, but she’s like, “I don’t think we actually need those phonelines because, now that we have fiber optic cables, the phonelines that were needed for the alarm systems in the store, like fire alarms, we don’t need those.”

But it wasn’t that they didn’t need them, they sometimes needed them, and it was sort of complicated, and no one’s asking her to do this, but she realizes the company is wasting money on this. It’s a $92 billion a year company, it’s not a significant amount of waste in a company that size. But it’s significant enough, she decides she wants to do something about, so she just kind of invites herself to lead this meeting, calls people together, explains the problem with no sense of judgment whatsoever, “But we have this problem, and we’re like buying phonelines that we don’t need and it’s wasting money.”

And she just lays it out and invites people to step up and solve it. It was a complex decision tree. They worked it all out, owners stepped up, emerged, the problem is solved and she steps back. It’s sort of like inviting yourself in to lead and volunteering to lead where nobody has asked you. Now, it could be inviting yourself to a meeting nobody is inviting. So, I had experience with this, it was probably midway through my career. It preceded the most valuable piece of work I ever did for Oracle.

And I think, at this point, like I’m the vice president of Oracle University. I ran training for the company in human resource development, and I’ve particularly been focusing on some executive development, and had been working with three top executives to build this what was our flagship leadership development program. We called it The Leaders Forum. And it really consisted of two parts, which is teach our executives around the world like our strategy so they really understood that, and then build some leadership skills.

And in the process of doing this, it became clear that the strategy was not clear. So, we were bringing executives in, like 30 people at a time, presenting the strategy to them, building some skills, setting them on their way, and they’re like, “You know, the strategy is not clear.” So, the three executives I was building this program with, we heard the feedback, and we tried to make some adjustments, and it’s still not clear.

Finally, it comes to a head and we realized we have to stop these training programs until the strategy for the company is clear. I’m in that meeting. We decide this needs to happen. One of the three executives says, “Okay, you know what, I’ll get together a meeting of all of our product heads, all of the senior executives, and we will clarify the strategy.” Okay. So, I know that meeting is happening but I’m not included in this meeting because it’s a product strategy meeting and I’m responsible for training. But the meeting was happening the next week, and I decided that I probably should go to that meeting, not just to listen in, but I felt like I could really help.

And so, this is, I don’t know, this was a meeting of, let’s say, nine of the top 12 executives in the company, and I just decided to show up. And so, I show up, I knew the president would be thrilled that I was there, maybe not some of the others, but I get there early, I sit down, and one by one, like the various executives are coming in, they’re kind of like, “Hi, Liz,” and they know this is a product strategy meeting and they’ve got the head of training there. And they’re like, “Hi, Hi.” And then one particular executive came in, his name was Jerry, and he looked at me, and he’s like, “What are you doing here? Like, you’re the training manager. This is a product strategy meeting.”

And this was an important moment for me because I kind of squared my shoulders, looked at him, and said, “Jerry, we’ve got a really convoluted strategy right now that leaders around the world aren’t able to understand. Like, this group has got to take a lot of complex information about our products and distill it down to something that’s simple and clear, and that’s actually something that I’m pretty good at and I thought I could be of help.”

And he still wasn’t entirely convinced but I think the president said something like, “Yeah, Jerry, Liz is really good at this. And trust me, we could use her help.” And then I just paid attention, and I listened, and I listened to this conversation. Now, the fact that I had taken that job teaching programming helped me to really understand what they were talking about and be trusted to even be in the room, but I’m like taking notes.

I’m like, “Okay, what about this? And I like this pattern.” So, I’m now starting to reflect back to them, “Well, here’s this issue that I see coming up and I hear this, and it seems like these seem to be the three biggest drivers.” And they’re like, “Could you say more of that?” And it’s a longer story but, cutting it short, after two or three more of these meetings, they finally decided that they’re going to kind of obliterate the whole strategy, rebuild it from scratch, and they’re like, “Liz, we want you to be the author of the strategy. Like, we’ll all give you input but we want you to be the one that puts shape to this.”

And it was something I was able to do and it made a pretty big impact in the company, and I just think it’s so funny that maybe the most valuable work I did for the company was work I kind of forced myself into just a little bit. And I wasn’t forceful and I wasn’t rude but nobody asked me to do it. I just knew it was something I could be helpful with.

Pete Mockaitis
Beautiful. Thank you. Okay. Well, so then any other examples leaping to mind in terms of a particular practice that makes a load of difference, sort of a small difference but huge leverage?

Liz Wiseman
Well, one of the ones I found was so interesting was this how people handle moving targets. And do you kind stick to what you’ve agreed to? Like, someone gave you a target, “We’re trying to increase market share by 12% year-over-year.” That’s like your goal, maybe your business development meter. What we find is that ordinary contributors tend to stick to those targets and they stay focused, whereas the impact players are constantly adjusting. In some ways, they’re reactive.

I wouldn’t say they’re reactionary but they react differently. Like, they’re assuming that they’re off target. So, it’s kind of like the metaphor I would use here would be like a violinist. So, if you play the violin, you know that you have to constantly tune that instrument. And, honestly, it was kind of mysterious to me when I was younger, like maybe younger up until like just a couple of years ago when I was like, “Why can’t they tune their instrument before they get up onto that stage? Like, why do they play poorly before they play well?”

And it’s like because even that movement from their backstage to centerstage, they’ve got to tune it before they perform. And it’s this tuning mentality, like lots of little small adjustments. And what we found the impact players do is they respond well to feedback but they don’t wait for feedback. They’re asking for feedback before it’s offered.

Shawn Vanderhoven, is someone who works on my team, and when Shawn started working for me, he would ask questions when he’d start a project, “Okay, what’s the target here? What does a win look like? What are we trying to accomplish?” And once he understood that, he would then start submitting work as part of that, and then he would ask a different set of questions, like, “Are you getting what you need? What can I do differently? What do I need to change so that it better fits the need?”

And he does this with such frequency that he then goes and corrects his works, comes back, submits it. But in the five years I’ve worked with Shawn, I can’t think of a single time I’ve ever had to sit down and have a tough conversation with him. I’ve never had to sit down, and say, “You know, Shawn, this is off and I need you to get it back on.” And it’s not that he doesn’t need that correction, we all do, but he always beats me to it. He’s fixing and changing and adjusting before I ever ask. Like, he’s doing the asking. And it’s so easy to give him feedback.

And one of the other like little distinctions that makes a really big difference is that people aren’t…these impact players aren’t focusing the feedback on themselves, like, “How am I doing? What do I need to do differently?” The focus is on the work, “How can I make this work better?” So, where others are maybe reacting to feedback people give them about themselves and their performance, the impact player is getting information to help them constantly adjust and tune their work so that their work is relevant and on tune.

Pete Mockaitis
Beautiful. Thank you. Well, Liz, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Liz Wiseman
Well, maybe if there was an overarching theme that separated the impact players from everyone else, and I should say it’s not really about people. It’s more about mindsets that we tend to operate in. It’s like what separates an impact player mindset, that I and others tend to go in and out of from sort of a contributor mindset, is how we deal with uncertainty and ambiguity. And the difference we found is that the impact players, when they encounter situations that are out of their control, they tend to dive head in to these situations, kind of like the way an ocean swimmer, or a surfer, like seizes massive oncoming wave that’s kind of scary, like I would turn and run, panic, and get tumbled in the surf, but they dive head into and through this wave.

And they tend to move into uncertainty and they tend to look at that uncertainty and ambiguity through an opportunity lens rather than a threat lens. Like, where other people see, “Ooh, that’s uncomfortable. Roles are unclear. That’s messy. That’s out of my control. Let me back away from it.” The impact players kind of wear opportunity goggles and they’re like, “Oh, yeah, that’s messy, uncertain, uncomfortable, but there’s…let me find an opportunity to add value.” So, they tend to bring clarity to situations that other people tend to steer clear of.

Pete Mockaitis
Lovely. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Liz Wiseman
Criss Jami, “Find a purpose to serve, not a lifestyle to live.” And when I saw that, and I just saw this today, I thought, “That really captures a lot of what I’ve learned studying these people who were having a lot of impact is that they are not like pushing an agenda, they’re not necessarily pursuing a lifestyle. It’s they’re finding a situation that needs them and contributing wholeheartedly in that.”

Pete Mockaitis
Well, thank you. And now could you share a favorite study or experiment or bit of research?

Liz Wiseman
I think maybe the one that is most useful to the work I do is just this idea that we tend to overestimate our capability, that I think it’s the Kruger-Dunning effect, that we tend to think we’re better at things than we actually are. And this is the dynamic that I’ve seen play out in my work, kind of studying the best leaders, is that when we get put into a leadership role, we tend to focus on our intent, and we tend to not see our impact on others. Like, most of my work is about looking into this space between our intent and our impact, like learning not to operate based on our best intentions but to actually operate based on the effect that we’re having on others.

Pete Mockaitis
And how about a favorite book?

Liz Wiseman
I’ll give you one that this is a book I like because it made me so mad. I was really jealous when I read it, like kind of green with jealousy because the book is Creativity, Inc. by Ed Catmull. And the reason why I love it is because, A, it’s an amazing book, and Ed Catmull is an amazing storyteller.

And it’s a story of Pixar, if you’re not familiar with the book, so it’s really like looking into “Why does Pixar consistently produce amazing films. Like, is that an accident or is there actually a system behind that?” And the answer is there’s a system behind it, there’s a reason why, and it’s not coincidence, and it’s how they lead and it’s the culture they built. And the reason why this book made me so mad is I got that reading and it was not too long after I had written Rookie Smarts and I’m like, “Wow, this is an amazing illustration of Rookie Smarts. It’s like what happens when you’re new to something and the innovation that comes out of it.”

And it’s an amazing example of what I call multiplier leadership. Leaders like Ed Catmull who use their talent and intelligence to bring out the best in others. And I’m like, “Wow, how did he do in one book what took me two books to do? And he did it better than that.” But I really loved that book and it’s full of fun, interesting, very practical ways of leading.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Liz Wiseman
Index cards. Succinct is not my strength and so I have to work at succinct in writing and in speaking. And so, I use index cards, and when I’m pulling together final thoughts before giving a talk, a presentation, if it can’t get on the index card, it’s not part of it. So, I use it to really boil down my thinking.

Pete Mockaitis
All right. And a favorite habit?

Liz Wiseman
I think a favorite habit would be, I guess, I call it check in before diving in. And I’ve been there, like some people would say that I’m a workhorse, like I’m definitely not a racehorse. I’m a workhorse. I’m one of those people who just like grind through stuff. And I usually like to get right to work and I’m excited about it, I jump in. And one of the things I’ve learned to do with my own team is before we start working on something, to just take sometimes up to half of our allotted time and just check in, like, “How are you? How are you doing?”

And it’s gone well beyond pleasantries, and it’s typically like a chance for people to say, “You know, I’m not doing well. I’m struggling.” And sometimes we’ve spent hours, like we had a day blocked to work on something, and we spent hours just on, “How are you?” Sometimes it’s like, “Well, I’m disappointed that I thought by now I would have this done, and I don’t.” So, there’s been these moments where you could really check in and connect with like how people really are before we work on stuff. And it’s made all the difference for our team who’s gotten us through really some tough times.

Pete Mockaitis
Thank you. And is there a key nugget you share that tends to be quoted back to you frequently?

Liz Wiseman
It would probably be something…it would be better said than this because I think other people would probably say it better than this. It’s just like, “Be the genius-maker not the genius.” It would be some version of that.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Liz Wiseman
Well, I’m pretty easy to find. TheWisemanGroup.com is a little bit of information about the work that my team and I do. ImpactPlayersBook.com, MultipliersBook.com, I think RookieSmarts.com, RookieSmartsBook.com, I’m honestly sure about that one, or, like I’m @LizWiseman on Twitter.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Liz Wiseman
Maybe a challenge and a suggestion. The challenge would be to ask yourself, “What might I be doing with the very best of intentions that is a barrier to impact? Like, what is preventing me from doing the most valuable meaningful work?” And it’s often things that we’re doing with our best intentions.

And if someone wants to get on the path of impact, maybe a challenge to start here, which is to find out what’s important to the people that you work for, whether it’s a client, a boss, internal customers or stakeholders. Find out what’s important to them and make it important to you. And all the right things tend to flow from that.

Pete Mockaitis
All right. Liz, this has been a treat. I wish you much luck and impact in your future endeavors.

Liz Wiseman
Thank you. It’s nice talking to you.

794: How to Get Comfortable with Discomfort with Sterling Hawkins

By | Podcasts | No Comments

 

Sterling Hawkins shows you how to turn discomfort into fuel for transformative change.

You’ll Learn:

  1. Why we need to hunt discomfort   
  2. Why you need your own “street gang”
  3. What to do when you feel like quitting

About Sterling

Sterling Hawkins is an internationally recognized entrepreneur, motivational leader, and public speaker. His 2019 TED Talk, “Discomfort is Necessary for Innovation,” has been viewed more than 100,000 times. 

Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times and Forbes. Based in Colorado, Sterling is a proud uncle of three and a passionate adventurer that can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. 

Resources Mentioned

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Sterling Hawkins Interview Transcript

Pete Mockaitis
Sterling, welcome to How to be Awesome at Your Job.

Sterling Hawkins
Thanks for having me on, Pete. Good to see you.

Pete Mockaitis
Oh, you, too. Well, I’m fired up to talk about your book Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What.  But it looks like you’ve been doing some discomfort hunting yourself with skydiving, shark diving, mountain climbing. Can you open us up with a thrilling tale? I’m wondering how close you come to dying, basically.

Sterling Hawkins
Probably too close. I think one of my favorite stories is, a couple of years ago, my sister wanted to go skydiving for her birthday. And, of course, everybody guilt-trips me, and they’re like, “Sterling, you’re the No Matter What guy, you have to do it,” which I’ve got a lot to say about. It’s a separate subject. But, anyways, we go skydiving. And have you ever been skydiving before, Pete?

Pete Mockaitis
I have. I loved it.

Sterling Hawkins
It was terrifying. Not so much the skydiving part but like the 15 things you have to sign, saying if you hit the ground wrong, it’s not their fault. Did you do this?

Pete Mockaitis
I signed some sort of release. I don’t remember the details.

Sterling Hawkins
Yeah, there were so many of them, like it just got me more and more hyped up, and we’re getting on a plane, and it’s a rickety old plane that I’m sure is not really built for much flying, at least not these days. And we get up there and once we jumped out of the plane, it was just bliss, one of the most incredible experiences of my life.

The discomfort leading up to it, though, was a challenge. It was a hard part. And some research I’ve found, after the fact, I realized I was in more danger driving there, a bee sting, a lightning strike, than actually jumping out of a plane. And I realized in that jump that we’re not always properly oriented to discomfort. And when we can line ourselves up in a way to use it, great results come, incredible skydiving jumps and also in our life and business.

Pete Mockaitis
Okay. Well, so let’s talk about hunting discomfort. And, first things first, the goal of hunting discomfort is not so much to kill it but rather to seek it out. Is that fair to say?

Sterling Hawkins
Well, it’s funny, the thing that I get from most people is, “Sterling, you got to look at my bank account, my business, my relationships, like all these things. I don’t need to hunt discomfort. I’m surrounded by it.” And my answer, Pete, is always the same, it’s, “Oh, you mean you’re living with discomfort. You’re not hunting it.” Because when we hunt it, we maybe aren’t killing it, per se, but we’re free from it forever.

Not circumstantially free, not based on the amount of money in your bank account, or a special job, or certain relationships, but based only within yourself. And it’s the only kind of true freedom there is. We just have to hunt the discomfort that’s in the way of it.

Pete Mockaitis
Okay. Intriguing. Well, so, tell us, in the course of putting together these thoughts, any particularly shocking discoveries you’ve made along the way?

Sterling Hawkins
Yes. So, I’ve been doing this in some shape or form for about a decade, and I came across this research just a couple of years ago, in writing my book actually. I was looking at all kinds of research, and I found something out of the University of Michigan that blew me away. Now, they were studying discomfort of varying sorts: physical discomfort, like somebody broke a limb; emotional discomfort, somebody lost a job, or perhaps broke up with a loved one; mental discomfort. Like, they were looking at all these kinds of discomfort as they were analyzing somebody’s brain and body.

And what they found is that it didn’t matter what kind of discomfort somebody was going through. Our brain and body process them almost identically, so much so you can take acetaminophen for emotional pain, believe it or not. Crazy.

Pete Mockaitis
And it helps?

Sterling Hawkins
Supposedly. Now, that’s not like a bio-hack from Sterling, by the way. I’m not a doctor. Like, all the disclaimers, I’m not suggesting you do that. But the powerful piece is if you take the next step, you say, “You know what, if how we meet discomfort is the same anywhere, how we can deal with it, we can grow our capacity to deal with it everywhere.” It turns out it’s a muscle we can build. You go to the gym to build your biceps, and you want to grow your resiliency, your ability to create breakout growth, well, you hunt discomfort. There’s just no other way.

Pete Mockaitis
Okay. Well, so I think about the gym metaphor, you have some sort of a program. You have a stress, and then you have rest, and then you have adaptation. Tell us, how do we think about programmatizing our discomfort hunt versus the folks who say, “Hey, I’ve got all kinds of discomfort foisted upon me. Like, here’s your barbell. Ahh”?

Sterling Hawkins
Right. Yeah. Well, mostly what people are doing with discomfort is they’re avoiding it or they’re surviving it. They’re not using it as a feedback mechanism to change, to adjust, and to grow. And I think that’s one of the major missteps that many of us make, is when we externalize the problem, and say, “Well, we didn’t achieve our goal. We didn’t achieve X because we didn’t have enough money, we didn’t have enough time,” “I’m not old enough,” “I’m too old,” “I don’t have the right partner,” “I don’t have the right leadership.”

We rob ourselves of the ability to take that discomfort, that feedback, even that potentially failure, and use it to change and grow ourselves. And so, exactly as you pointed out, when you look at discomfort through the lens of, “Hey, this is here to help me. This is a feedback mechanism. I can use this to not just change how I act but change who I am and adjust who I am based on the results that I want to achieve.” Then it becomes hugely powerful.

Now, there is such a thing as too much discomfort, and there’s a framework that is best to work through because, I don’t know, one of the things that used to scare me most is public speaking. And if you were to throw me onto a stage back in the day without any framework or structure or support system, I’d probably would’ve collapsed.

But when you want to have a commitment of, “I want to achieve this. I want to be successful in my public speaking,” for example, and you’ve got people around you that are going to support you on that journey, and especially pick you up when you fall down, then it becomes much more feasible to move through and improve. Does that make sense?

Pete Mockaitis
Yeah, sure. Okay. Could you bring it to light with a few examples in terms of instead of avoiding or just enduring hunting and how that’s been helpful for real-life folks who went out and made that mindset shift and saw cool results?

Sterling Hawkins
Absolutely. One of my favorite stories is from our No Matter What community. The No Matter What community is a group of people that we put together that have joined us on declaring big goals, big visions for themselves, for their communities, their family, their business, and they’re willing to move through the discomfort to achieve it.

And this one gentleman joined us a couple of years ago upon losing his really nice somewhat cushy corporate job during the beginning of the pandemic. It was a tough time for many, myself included, and especially him. He’s got his family to support. Now, what he could’ve done is just applied for another job and try to make ends meet but he didn’t just do that.

He was walking through some side neighborhood in the suburbs of New York, and he stumbled into a tattoo parlor. And one of the important things in the No Matter What system, the framework that we teach people to grow through is get a tattoo, commit so deeply, there’s no going back. Now, I don’t mean that literally, but Emmanuel took it as such, walked into a tattoo parlor, got the name of the business he wanted to start tattooed on his left bicep.

I don’t know how he explained that to his wife when he got home, but it left him working towards building his own business in a way that he probably, otherwise, would’ve shied away from. Been worried about, waiting for the right time to make sure his bank account was properly padded before he started it.

And today, he just texted me a couple of weeks ago, and he says, “Sterling, I can’t thank you enough. I’m a testimonial for life, but, really, what I have here is an eight-figure business in a matter of 18 months.” So, when you go into that discomfort and you commit to things on the other side, it produces remarkable results, things that we can’t even see from where we sit today.

Pete Mockaitis
Impressive. All right. So, then what are the steps here in terms of making that happen?

Sterling Hawkins
Yeah. So, the first, I think, is one of the more challenging, which is you’ve got to be willing to see reality clearly. Not the reality that we necessarily see with our two eyes, although that’s important, but we’ve got to be willing to question our values, ethics, beliefs, ways of thinking, being, and acting that might not be perfectly correlated with reality. It’s just like my experience with skydiving.

The chances of me dying were very, very slim but my experience of fear and failure were massive. And as we can come to terms or reconcile what’s actually dangerous from what is merely discomfort, we can change one of three things: either ourselves, how we see others, and how we see the world. And when we change that view, the perspective, those beliefs, it will naturally change our actions and then give rise to new results. So, that’s the first step.

Pete Mockaitis
Okay. And could you share an example of that in practice in terms of someone who made the shift and it was cool?

Sterling Hawkins
Yeah. Well, I think a personal story might fit in well here because it’s been dramatic for me, Emmanuel and for many, but I was serious. Like, one of the things that scared me most was speaking in public. And it wasn’t just speaking in public, it was a lot of self-doubt and fear of exposure, two of the major discomforts that stop many of us as humans, me especially.

And I had this discomfort, in a large part, to do with the fact that I’ve been hugely successful early in my career. My father and I started this company, sold it to a group in Silicon Valley where we raised over $550 million in part of this collective in what was kind of the Apple Pay, before Apple Pay, multibillion-dollar valuation, like, “I think I’ve got it made.” It wasn’t discomfort at all. There’s all comfort in certainty.

And I really thought I had it all figured out until the housing market collapsed and the investment dried up. And it was like playing out a sad country song of a story where, no longer do I have a job. Eventually, I ran out of cash. I go from this big, beautiful penthouse in downtown San Francisco to my parents’ house. And it even got so bad, my girlfriend broke up with me. It was like one thing after another. And I was suffering from a lot of self-doubt, a lot of fear of exposure, people seeing me for what I really was, which I thought was not nearly enough, especially having all that success early on.

And what I did is applied to speak at this conference in Singapore because I remembered this thing my mom said to me when I was a kid, she said, “The way out is through.” And I thought, “Okay. Well, if I want to change the situation, I want to transform my business and my life, I need to go through the things that scare me most.”

So, I applied to speak at this conference in Singapore, and practiced incessantly. My poor sister, I dragged her into it and practiced in front of her probably hundreds if not thousands of times, and as part of that process, had to give up some of the thoughts, feelings, and beliefs I had about myself and what I was capable of.

And, eventually, I did go on to the stage, I gave the speech. Good thing I practiced because I think I blacked out, and I get off the stage, and the conference director. I think I bombed, Pete, so I’m, like, covering my eyes, tried to just sneak out of the room, and he catches up with me, and he goes, “Sterling, that’s the best talk I’ve seen in my 17 years of doing this.”

To this day, I don’t think he was in the same talk I was in. I think it was just like a nice thing he wanted to say to me. And he did go on to put me in touch with all of his conference director friends, and I was like, “Ah, my mom was right. The way out is through,” and the way through is giving up some of the things that you hold true about yourself. Whether they’re true or not, if you can let go of them, there’s new things that can arise on the other side.

Pete Mockaitis
And how do you articulate, when you talk about engaging what’s true and real, how would you articulate your belief prior versus post in that moment?

Sterling Hawkins
So, prior, it was, “I am incapable of speaking in public.” And I had that all too common feeling that anybody that’s afraid of speaking in public probably knows, where you get really hot, the world starts to spin, and I thought that’s just the way that it was. I thought I was that way and there was no other option for me. I was just one of the many that would rather be giving the eulogy than in the coffin. Thank you, Seinfeld, for that reference.

And in going through that thing, and standing on the stage, like, yes, I experienced some of the feelings of self-doubt and worry and fear and all the things that I was expecting. But I proved to myself, importantly proved to myself that they didn’t have to stop me from giving a successful speech. So, afterwards, sure, I might continue to be scared.

In fact, I continued to be scared for some time afterwards, but I started to let go of that belief that I was a certain way, I was afraid to speak in public, and started to embrace the idea that I can, not only can I speak in public, but I do and I do it successfully.

Pete Mockaitis
All right. Beautiful. Thank you. Okay, that’s our first step.

Sterling Hawkins
Of course. That’s the first step.

Pete Mockaitis
What’s our second step?

Sterling Hawkins
The second, we pointed to a little bit with that story of Emmanuel but self-doubt does get in the way of many of us. And when we commit with that second step of getting a tattoo, commit so deeply there’s on going back, it calls us forward through any discomfort, through any fear that might be in the way. Now, I’m not suggesting you have to get a real tattoo, like Emmanuel, although that’s an option. A surprising number of people from the No Matter What community have done that. But you do need something that’s going to call you forward when everything inside you is telling you to stop.

And you can do that in a couple of different ways. Like, sure, you could get a physical tattoo, but you might just tell a friend or a significant other. You might commit to them, and say, “Hey, I’m going to do X by certain amount of time that goes by,” and then have them call you on it. You could sign a legal agreement, you could put an amount of money on the line that’s meaningful to you, that’s going to bring you forward. You’re looking for ways to put yourself on the line that are going to, again, kind of call you into action when it doesn’t feel so good, where the commitment is stronger than the feelings.

Pete Mockaitis
Tell me more about signing a legal agreement. When it comes to the money game, I’ve heard of what’s like Stake8.com that facilitates that. And so, with a legal agreement, I guess in the course of doing business, like, sure, I’ve actually committed to a client or a partner, or to whomever, a particular result by a particular time. So, there’s that. I guess I’m wondering if it’s a goal that doesn’t so much…when I signed a legal agreement to complete a marathon, for example. Have you seen that go down and how did it work?

Sterling Hawkins
It wouldn’t necessarily be a legal agreement, but you could formalize a commitment to somebody that was important to you. And you could take it up a notch by, I don’t know, posting it on Facebook and sharing with everybody you know on social media that, “Hey, I’m committed to running this marathon.” And then those mornings when you just don’t feel like getting up and training, that idea that everybody is expecting you to run this race is going to be a tattoo of sorts that’s going to help you move forward. It’s not going to feel good but it is going to help support you into moving into action.

Pete Mockaitis
Okay. Beautiful.

Sterling Hawkins
So, legal agreements are great for business purposes but I think it’s really the commitment that we make inside of ourselves that’s more important, and it’s the action of sharing it with others where it becomes much more powerful, whether it’s on a legal document or written down somewhere. I do suggest that, for sure.

Pete Mockaitis
Well, certainly. I’m thinking about the research on commitment devices and the legendary Ulysses or Odysseus, like, “I want to hear the siren song but I hear that’s dangerous, so strap me up so there’s no way out.”

Sterling Hawkins
Right, exactly.

Pete Mockaitis
Or, “Burn the boat, like we can’t retreat. There’s nothing else.” Any other creative ways to lock that commitment in hard?

Sterling Hawkins
You can do it with consequence. If you do do something, you get a certain reward, or if you don’t do something, you lose something. One of my friends, he had some trouble making it to the gym every morning, so he committed with consequence, and said, “Every morning, of the five days a week that I’m committed to going to the gym, if I don’t, I’m going to donate $100 to my favorite charity.”

Now, sure, a couple mornings he didn’t make it, but that $100 going out of his bank account starts to weigh on you the more often you miss on that commitment, and it did really work. He lost something like 25 pounds from that alone.

Pete Mockaitis
It’s so funny. And I am such a master of rationalizing, I’m like, “You know what, maybe I did need to do some more support of that charity,” like after the fact.

Sterling Hawkins
Well, I had another friend, a mentor of mine actually, his name is Kirkland Tibbels, phenomenal guy, runs a group called Influential U. But he, when looking at commitments, suffered from some of the same things, so he said, “I’m going to donate to the political party that I hate every time I don’t fulfill on my commitments,” so you can work it that way too.

Pete Mockaitis
I was also thinking about just straight up torching the money, although I guess that’s technically illegal in the United States. Fun fact, that’s against the law. But I think it may be effective.

Sterling Hawkins
It could be. You could give it to a friend or you could give it to somebody that you don’t really want to give it to, but you are looking for ways that are going to call you into action, to your point. Like, you don’t want it to be something that you really want to give money to all the time, at least in the amounts that you’re going to be giving it. You want it to weigh heavily enough on you that you’re going to do the action. The point is not to make the payoff.

Pete Mockaitis
That’s right. I’m also thinking about how we had Maneesh Sethi on the show, and he created a device called the Pavlok. Have you heard of this?

Sterling Hawkins
I have. It shocks you when you don’t do whatever the thing is, right?

Pete Mockaitis
That’s right. Of course, you still have to push the button to do the shock. So, I guess you give permission to a friend or a family member to engage.

Sterling Hawkins
That reminds of the original Ghostbusters, the very beginning, where he’s shocking the woman when they’re reading cards. Do you remember that?

Pete Mockaitis
You know, I’m afraid I don’t. Refresh all of our memories, Sterling.

Sterling Hawkins
Old Ghostbusters reference, yeah. Well, in the beginning of Ghostbusters, they’re, I think, working on mindreading or something crazy like that. And he’s showing the backside of a card and asking this woman to guess what it is. And every time she gets it wrong, he shocks her. Supposedly, that’s supposed to be some negative reinforcement to make her better at mindreading but it doesn’t work that way.

Pete Mockaitis
Yeah, duly noted for the aspiring mind-readers.

Sterling Hawkins
Right. Right. Exactly. It is tough to make a commitment like that. And I think that self-accountability is fantastic to maintain the status quo. If you’re reliable to write one blog a week, or to make five cold calls, or to run two miles every single day, you probably don’t need to commit to somebody or something that you’re going to continue to do that.

But if you’re looking to grow in any kind of meaningful way, you need outside accountability, you need an outside commitment to call you forward because everything inside of you is going to tell you, “Stop. This doesn’t make sense,” you’re going to rationalize your way out of it. You really need people on your side to help. And that’s the third step of the No Matter What system, which is I call it build a street gang, not because I look anything like somebody that belongs in a gang, by the way. I think the best I did was Boy Scouts when I was 15.

But I call it building street gang for a reason. I’m not talking about a personal board of directors, I’m not talking about friends or spouse, although your street gang can be comprised of those people. But you’re looking for people that can go toe-to-toe with you and are really going to hold you accountable for what you said you were going to do.

Now, that’s the most important function of your street gang, being that accountability partner. Research shows that when you’re personally accountable to somebody on a specific day and time for a specific thing, you’re not 70%, 80%, 90% more likely to achieve your goal. You’re 95% more likely to achieve it. It’s almost like if we actually want to achieve anything, we better be personally accountable because it’s going to help us there.

Pete Mockaitis
And so, when it comes to building the street gang, how do you recommend doing the recruiting?

Sterling Hawkins
Well, you’re looking for people that have four main functions. One is the accountability. You need somebody that’s going to be strong enough, again, to go toe-to-toe with you, especially when it doesn’t feel good. You want this person to be more committed to your growth and your success and your vision than they are to your feelings.

That’s not to say that you’re going to achieve everything every time but they are going to take a really hard look with you as to why you didn’t achieve what it was that you said. Was it an action? Did you take no actions? Was there a mistake? Did you account for something wrong? Did you maybe see reality incorrectly? And they’re going to work with you to figure out how to achieve that thing at a very, very heavy accountability level. So, that’s one.

The second piece is you need some kind of inspiration, somebody or something that’s going to light the fire in you about why you’re here, what your purpose is. To quote Simon Sinek, like, “What is your why? And how are they going to bring you through that or light that fire in you?” You then need some level of mentorship, somebody that’s got some expertise in the area that you’re looking to grow in, and they can teach you the specifics or specialized knowledge of how to achieve whatever that might be. They might also put you in touch with people. Like, there’s somebody that’s in the role, going the direction of what you want to be yourself.

And the fourth, which I find highly underrated in a lot of business cultures, but I do see it in the most high-performing, is love, not in a romantic sense. Like, I’m not talking about find yourself a romantic partner, especially if you have one, fantastic. But at a human level, somebody that’s really going to love and support you through any downfalls that you might have.

Now, many people have those four roles kind of revolving in and around their life but it’s a matter of sitting down with them, maybe having coffee, a Zoom meeting, whatever it is, and formalizing that role, and asking them, “Hey, here’s what you meant to me, here’s the role in my street gang that I’d like you to play, and here’s what that might look like over time.” And when you sit down and formalize it like that, people can kind of rise to the occasion of the role that they’re supporting you in.

Pete Mockaitis
Now, when you share with someone their role as your lover, what are some of the sort of actions? Like, what is that person doing in terms of like regular conversations and as the process unfolds?

Sterling Hawkins
So, it could be as simple and straightforward as some encouragement to point out the successes that you’ve had even if you haven’t arrived where you want to arrive yet. They could be looking at what you’ve already achieved in your life, what you’ve already achieved on this particular trajectory. They’re going to remind you of all the great things about you that you have, that they accept, including the failures, and help you kind of come to terms with, “Oh, yeah, this failure, this misstep, or maybe just not having achieved the level of growth that I want to, it is okay.”

Now, that could be over coffee, it could be a lunch, or it could just be kind of sitting down with a friend on the couch. It’s more like the feeling of acceptance that you’re looking to throw out in the situation. And that could look a little bit differently depending on the people having those conversations.

Pete Mockaitis
All right. Cool. So, after we’ve got the street gang, what’s next?

Sterling Hawkins
Well, of course, we all run into problems, obstacles, limits, challenges, like they are real. Sometimes there’s just not enough money or there’s not enough time. We do have to deal with the hard limits of the situations and circumstances that we’re in, and we need that four step, which I call flip it. and it’s looking for, “How can we use those obstacles, those roadblocks, those barriers? How can we use those things as the pathway to even greater results?”

It’s a very stock philosophy, the obstacle is the way. And as we can think differently about some of the things that maybe we’re sweeping under the rug, we’re embarrassed about, we try to get rid of those proverbial warts, the more we can embrace them and look to them as the source of our strength, it actually becomes the reason for your success, not the reason inhibiting you from achieving it.

Pete Mockaitis
So, let’s go to some examples, like, “Hey, I don’t have enough time but, actually, that’s an enabler of success. So, I don’t have enough money but, actually, that’s handy. My boss is a jerk but, actually, that’s useful.” Can you give us some examples of how this plays out in practice?

Sterling Hawkins
Yes. So, I was lucky enough to give a TEDx Talk a couple of years ago with a gentleman whose name was William Hung from American Idol fame, if you remember him at all.

Pete Mockaitis
Was he also in “Arrested Development: Hung Jury”?

Sterling Hawkins
He’s not. No, this is the guy that sang Ricky Martin’s “She Bangs” so badly that he became world famous.

Pete Mockaitis
Ah, yes. Uh-huh.

Sterling Hawkins
Yeah. So, with the rest of the world, I had seen him on TV, in the news networks, and everybody making fun of him as like not a great singer, which I guess, subjectively, he’s not. But in getting to know him a little bit, I started to see the human side of it and how challenging and hard that must’ve been when he had what felt like the entire world kind of breathing down on him, of, “You’re not a good singer. You messed up. You’re embarrassed. Like, what are you going to do with your life?”

And for a while, he said it was debilitating. He wasn’t sure where to go or what to do because he felt that he was really expressing his heart and what mattered to him. And maybe he wasn’t the greatest singer in the world but singing was important to him. And what he did is he embraced that “failure” that he had, and he said, “Okay. Well, this is how I sing. This is how I sing. Everybody in the world knows me. Why don’t I make the most of this?”

And so, he started singing and capitalizing on the fact that nobody thought he was a good singer. And not only did he create his own record deal, but he ended up on a stage in Vegas singing Ricky Martin. He has made countless dollars from all the records that he’s sold and all the places around the world that he’s traveled to and singing from the very thing that everybody told him he would fail at. So, I always find that a great example of the obstacle being the way.

Pete Mockaitis
That is good. And I couldn’t resist Googling while we’re talking about this. He was, indeed, in “Arrested Development” as a leader of the band.

Sterling Hawkins
Was he, really?

Pete Mockaitis
Hung Jury, which appears in mock trial.

Sterling Hawkins
I did not know. See, he’s ridden this thing in all the different ways he possibly could. I didn’t even know that, but that’s just another example of using this thing in all these different places.

Pete Mockaitis
That’s cool. I dig that. And, certainly, I guess, what is that they say, “There’s no such thing as bad publicity”? He managed to take that, “Okay, I’ve got some notoriety.” Well, that is, in some ways, can be transformed into a positive asset. Any other examples that maybe the everyday professional can get behind?

Sterling Hawkins
Yeah. So, I’ll give you a business example, and this is going to be like a big case study, but I think everybody will be able to personalize it for themselves. And it’s from the famous Richard Branson, Virgin fame. And in the ‘90s, he was CEO of Virgin Atlantic, the transatlantic airliner. And one of the things he was committed to doing in the early ‘90s was retrofitting all of his jets with the latest and greatest entertainment system. It was something like a £10-million proposition.

And anybody that recalls the early ‘90s, it was a tough economic time. And so, Richard, he wasn’t quite as famous as he is now, but a lot of people knew him for the showmanship, the success he’d had, everything else, and he was calling banks, he was calling lenders, he was even calling in favors, and he just couldn’t find the £10 million that were required to retrofit his planes, so he’s got a hard problem. Like, something that he literally cannot solve, at least in its current form.

But what he did is one of my favorite ways to flip it, which is he created himself a bigger problem. You’re thinking like, “I thought you’re crazy, Sterling. Now, I’m sure of it.” But hear me out. He said, “If I can’t find £10 million to retrofit my planes, what if I buy all new planes, a £4-billion proposition?”

So, he called Airbus up, and he said, “Listen, if I buy an entirely new fleet of planes from you, will you throw in the entertainment system and give me the financing necessary to buy them?” They said yes. Airbus, same thing. Virgin ended up with an entirely new fleet of planes, the cheapest planes that they’ve ever bought in the history of the company with the latest and greatest entertainment systems on board.

It was only because he couldn’t achieve his goal in the original way that he thought, that he started creating a bigger problem, and that solved not only getting all the latest and greatest entertainment, but gave him the newest jets they’ve ever bought at the same time.

Pete Mockaitis
Yeah, that’s good. That’s good. All right.

Sterling Hawkins
It blows me away, I’m like, “That is so smart.” Most of us aren’t buying new fleets of planes, but we’re confronted with budget issues all the time. I know I am, personally and professionally. And it helps sometimes to say, “Okay, if this were an order of magnitude bigger, how would I solve it then?” It opens up some new ways to achieve that.

Pete Mockaitis
All right. And then what’s the next step?

Sterling Hawkins
So, the next and final step is to deal with the fact that no matter how much we plan, prepare, or predict, tomorrow is not guaranteed to any of us at any level. And I think we lose sight of that with all the stock predictions, and weather predictions, and road conditions, and news, and everything else telling us what tomorrow is going to bring. Tomorrow is not promised, and we have to deal with that uncertainty in a very specific way.

The fifth step I call it surrender, not in terms of giving up. I’m not saying sit on the couch and watch Netflix and order a pizza, though there might be a time and place for that. I’m talking about actively and intentionally accepting what is exactly how it is. Carl Jung, arguably, like the father of modern psychology, he had this great quote that really stuck with me, he said, “We cannot change anything until we accept it.”

Condemnation about not having enough time, or enough money, or enough resources, condemnation about any of those things doesn’t liberate. It oppresses. And when we can surrender our view, the things that we’re upset about, resentful of, holding against other people, when we surrender those things, it frees us to achieve something brand new. And if we don’t surrender, it works the other way. It becomes an anchor holding us back.

Pete Mockaitis
Okay. And so then, I’m curious, in the middle of all this, when the rubber meets the road and we just sure feel like quitting, how do you power through?

Sterling Hawkins
Well, so you’ve got a couple of components. You’ve got your commitments that are calling you forward when you want to give up. You’ve got your street gang that’s building your courage, your confidence, and your accountability. You’ve got some of these different ways to flip it and think about it. But that acceptance piece, for me, is the most challenging.

And I find one of the greatest ways to accept is what’s called the sacred pause, by really slowing down, by maybe turning off your phone or your computer for a couple of minutes, even better for a couple of hours, by not bringing that phone in bed with you, by really slowing down and intentionally start to accept what is.

And it’s not necessarily a fast process, but when you have some kind of practice where you’re intentionally doing that over time, it’s going to allow you to let go of that discomfort, the things that maybe you’ve been holding onto, or better said, holding you back, and let you rise in a new way.

Pete Mockaitis
All right. Well, tell me, Sterling, anything else you want to make sure to mention before we hear about some of your favorite things?

Sterling Hawkins
I think that’s it. This system is designed to move you through growth. I’ve always been inspired by movies like Star Wars and so on, where you’ve got these heroes moving through these incredible journeys. And I think this is almost a system to move ourselves through that journey. It helps us step into the unknown, unknown of ourselves, unknown of our world, and realize something new for ourselves, realize something new about ourselves or about others or about the world that we can bring back. And that’s a true gift to the world, and that’s what I think real growth is.

Pete Mockaitis
Oh, beautiful. Well, now can we hear a favorite quote, something you find inspiring?

Sterling Hawkins
It’s that quote I heard from my mom. It’s actually Robert Frost, “The way out is through.” The way out is through, to me, means you go through the things that you’re fearful of, scared of, and what you’re looking for is on the other side.

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Sterling Hawkins
I found a study from Yale University, and it turns out, when you’re uncomfortable, you’re four times better at learning. You learn four times faster. It’s like a bio-hack to being better.

Pete Mockaitis
That is intriguing. So, when you say uncomfortable, there’s a variety of ways. So, if I’m just like cold, if I’m wearing a hair shirt, is there a precise form of discomfort we’re talking about?

Sterling Hawkins
No, we’re talking about what that University of Michigan study, like discomfort is discomfort – physical, mental, emotional, arguably, spiritual. So, as long as you’re in some level of discomfort that’s not debilitating, but has you kind of sit up and take notice, it could be a cold room, it could be sitting on a bed of nails, if you’re into that kind of thing, any kind of discomfort will trigger that kind of superpower of being four times better, faster, and smarter.

Pete Mockaitis
Intriguing. All right. And how about a favorite book?

Sterling Hawkins
I have many of them. But as I was thinking about this, I think it’s got to be The Catcher in the Rye, JD Salinger.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Sterling Hawkins
This is probably an overused answer but I’m in love with Keynote, not only for giving presentations but I use it to map out some of my ideas, and kind of draw different maps of how some of these things are working inside of myself and inside of companies. And I find it something that I’m on, like, half my day.

Pete Mockaitis
Okay. And a favorite habit?

Sterling Hawkins
So, one of my, like, only habits is that every day I get up and I commit to doing at least one thing no matter what. My days look very different. I’m on the road a lot, giving keynotes, workshops, different places around the world, and every day I get up and it could be something different, it could be I’m going to call my mom today no matter what, or I’m going to meditate today no matter what.

It doesn’t really matter what it is but I find that when I’ve got one thing that I’ll do every day, regardless of the circumstances, it builds my capacity to get things done even when the world is thrown into chaos; COVID, you know. So, it’s something I use and I recommend it to a lot of people.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect, resonate, gets highlighted a lot?

Sterling Hawkins
I think it’s that research from Carl Jung, “We cannot change anything until we accept it.” And like I said in the beginning, discomfort is not the point. I’m not suggesting everybody live a super uncomfortable life. But when you move into that discomfort, and as Carl Jung suggests, you accept it exactly how it is, that’s where growth comes from, and you grow your ability to deal with different kinds of discomforts, it’s not set, and it grows over time along with you.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Sterling Hawkins
Best thing to learn everything about me, the No Matter What community, my book, all that stuff at SterlingHawkins.com. All my social media is there. And one of the really cool things we started doing is sharing commitments of folks from the community up online, so you can check out what everybody else is up to, get inspired, and maybe even submit something yourself.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Sterling Hawkins
Final challenge, is find something that you’re uncomfortable with every single day and at least take a micro dose of it. Every time you do, it’s going to make you a little bit stronger and it’s going to grow that discomfort muscle for you.

Pete Mockaitis
All right. Sterling, thanks. It’s been a treat. I wish you much fun on the hunt.

Sterling Hawkins
Thank you, Pete. it’s been a lot of fun. Thanks for having me.

793: The Six Mind Shifts for Thriving at Work with Aliza Knox

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Aliza Knox breaks down the six critical shifts that help turn around an unpleasant work situation.

You’ll Learn:

  1. How to stay enthusiastic in the face of work hardships 
  2. What to do when you feel stagnant
  3. How to engineer serendipity for your career 

About Aliza

Aliza built and led APAC businesses for Google, Twitter and Cloudflare. She is a BCG advisor, Forbes columnist, and board director. Called a “Kick Ass Woman Slaying the World of Tech”, Aliza wrote Don’t Quit Your Day Job, outlining 6 mindshifts you need to rise & thrive at work as part of  her commitment to empowering the next generation of leaders. She’s in the Top 100 Women in Tech, Singapore and was named IT Woman of the Year Asia, 2020. 

Resources Mentioned

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Aliza Knox Interview Transcript

Pete Mockaitis
Aliza, welcome to How to be Awesome at Your Job.

Aliza Knox
Pete, thanks for having me on.

Pete Mockaitis
Well, I appreciate you’re waking up extra early for us in Singapore, and I understand that you celebrated becoming an Australian citizen in an interesting way. What’s the story here?

Aliza Knox
So, I moved to Australia in the late 1980s, loved it, and decided I wanted to become a citizen, I was eligible after a few years, and wanted to celebrate in a big way. As you probably know, converts are always more zealous than people born into things. And so, I went out with three friends to an indigenous Australian restaurant and did what I have called eating the coat of arms.

So, if you don’t know, the coat of arms in Australia has a kangaroo and an emu, so I thought that if I ingested them, I would become even more Australian. So, I started with a salad that had smoked emu on it and followed with a kangaroo steak.

Pete Mockaitis
And are these tasty items?

Aliza Knox
Not bad. Not bad. Not something I eat frequently but kangaroo steaks are generally marinated for a while because it could be a bit tough, but not anything vile to eat.

Pete Mockaitis
Well, now I’m intrigued. I liked just about every meat I’ve ever had, and I’ve never had those, so I’m intrigued.

Aliza Knox
Well, next time you come down under, you can probably get them.

Pete Mockaitis
Alrighty. Well, I’m excited to chat about some wisdom in your book Don’t Quit Your Day Job: The Six Mind Shifts You Need to Rise and Thrive at Work. Tell me, as you did your research, did you discover anything particularly surprising, counterintuitive, fascinating about people and quitting and their thought processes?

Aliza Knox
The book is written from the viewpoint of somebody who’s worked in corporate for over 40 years and does huge amounts of mentoring, counselling, talking to people who want help, so it’s really anecdotal.

So, there aren’t a lot of statistics but the one thing that I did find in doing a lot of reading is that even during the pandemic and all of this talk of The Great Reset, The Great Resignation, much of the reason for quitting is the same. So, certainly, there have been resignations now because of burnout, or because people have not been allowed to work from home, or it’s become more of a norm, or because, as inflation has come in, people are looking for higher salaries.

But, still, among the top two or three reasons for people leaving their jobs are “My manager isn’t invested in me,” or, “My company doesn’t value me.” And so, those have remained steadfast based on all the research I’d read from a variety of firms, including McKinsey and BCG.

Pete Mockaitis
And your own experience.

Aliza Knox
And my own experience, yeah.

Pete Mockaitis
Okay. Well, that sounds right to me. And so, I’m curious then, if one finds themselves in such a position where one or both of those are true, you’ve got some mind shifts you recommend. How do they go?

Aliza Knox
Okay, let me just back up and tell you the mind shifts are about having a long, healthy, thriving career and not necessarily, despite the title, never quitting a job. It’s some shifts on how to think about your career. I definitely think      that there are times you will want to leave. The title is a bit provocative in a time of   The Great Resignation but, to be clear, it doesn’t mean you should never quit, and I’m sure there are instances when you should.

But what I do think is that sometimes there is a lens through which people can see their career, which they don’t use, and those make up the mind shifts, or that lens is the combination of these mind shifts, and that’s why this book is for everybody, whether they’re in a job now or thinking about getting a job. And Kim Scott, who wrote Radical Candor, actually said on the back of the book, that it proves that mindset, not just passion, drives career success. And so, that’s why I think these mindsets are really important.

So, if you will, what I can do is go through each mindset briefly and give you an example. Will that be helpful?

Pete Mockaitis
Yes, please.

Aliza Knox
Okay. It’ll take a little while but we can talk in between. So, the first mind shift is, “Go for both. Your work and your life are on the same team.” And what this means is move past the kind of traditional thinking of, “Oh, it’s my work or my life. I have to make a decision, and if one goes up, the other goes down.” That’s why, in particular, I really hate the term work-life balance because it sounds like a see-saw, like if one’s up, the other has got to be down. And I don’t think that’s the case at all.

I wrote an article in Forbes a couple months ago about a young journalist who graduated from Columbia, in one of the preeminent journalism schools in the US, and did what many people do, went to a small town where she could really cover meaty issues. She went to the South and she was covering things like chemicals in the water, very big deal issues, the kinds of things that get you promoted to larger and larger newspapers, maybe get you a Pulitzer, but that approach takes years of working your way up through smaller-town newspapers.

And she had grown up in New York, was raised by grandparents, and really felt the pull to be back near them, and couldn’t see how that was going to fit with this issue of needing to be in smaller areas and her long-term dream of working for The Wall Street Journal or The New York Times or WaPo. And so, she eventually said, “I can’t make this decision, my career or my life, because my life needs to be in New York.

So, she did what she thought she had to do, gave up on the career part, and said, “Okay, I’m going for my life. I’m moving to New York.” And guess what, after not that long, even though she had taken a job that she thought was really fluffy, writing about the real estate industry, not serious journalism, not award-winning, she actually was able to work her way into a position where she’s now an editor at The Wall Street Journal.

She didn’t have to trade off my life or my work. She actually got both. And by focusing on what was really important to her, she was able to have both things, if you will. So, I think this “Your life and your work are on the same team,” you can do it, you can have it both is really an important lesson.

Pete Mockaitis
And so, I’m curious, in that example, did the being in New York…? I mean, that was good for her life and it ended up being good for her work. I’m curious, is there a connection there in terms of, because of feeling connected and energized or inspired or rejuvenated with her family, that was a career-enabler or did she just kind of get lucky?

Aliza Knox
I don’t think it was either. I think she was observant. We could talk about serendipity later but I think she kept her eyes open for opportunities to move around. I’m sure it helped. I’m sure it helped energize her, that she was with her family, that she was doing something that was very important to her.

Pete Mockaitis
Cool. All right. So, what’s the next mind shift?

Aliza Knox
So, just before we move on, I do think it’s important to say in each mind shift in the book, I got four, five power perspectives and then action steps to take from each one. And in this particular one, there is another interesting point, which is that often people obsess about these choices. They ruminate and ruminate and kind of can’t move on, paralysis by analysis, “Which one should I do? How do I do it? What happens if I do each one?”

And I found that, generally, if you take a plunge and move on, that’s helpful, and you are usually not derailed by a single career choice. Whatever she would’ve done, she probably could’ve made it into a good long-term plan. And I have another story about a young woman named Emily Rubin, who, after college, took a job in San Francisco that she wasn’t sure about but it was kind of her only option.

She liked it in the beginning, then was really miserable. I thought she should probably stay a year just because that’s kind of the minimum time to really get to know a company and be able to tell people, “Hey, I did something.” But she was too unhappy, so here’s one where she quit her job. But, in doing so, she found a job she really likes at a mid-size consulting company called Huron, and she would not have been able to get that job without, even though it was limited, the prior experience at the startup.

So, it’s important, she made a decision, she just got on with it. And, while that decision didn’t seem wise in retrospect because you could look at it, and say, “Well, she made a mistake. She didn’t like that job.” But she did need a job, and that job propelled her to Huron. So, I think an action step for this section in this mind shift is if you’re thinking about a choice like this now, think about it as best you can, get some advice – we can talk about personal boards of directors later – get some perspective, and then take a plunge.

Pete Mockaitis
Okay. Cool.

Aliza Knox
All right?

Pete Mockaitis
Yeah. Well, tell us about the next mind shift, “Stamina is a muscle. Build yours.”

Aliza Knox
Right. Well, I’m thinking about muscles, in particular. I went away for a few weeks, and, over the last couple of years, I’ve tried to go to a personal trainer in hopes of developing some muscles. And I’m telling you, I’m feeling my muscles right now. So, I think my other muscles, many of them are weaker than my stamina one.

But one of my favorite formulas that I came up with for the book, because I really believe it, is that stamina equals perseverance plus enthusiasm. I think it’s not just gritting it out, it’s not just grinding it out, and it is a superpower because, no matter how much you love your job, how much you love your career, how upbeat you are, how well you perform, I think you’re going to have bad days, tough times, obstacles, and stamina is what gets you through them.

So, an example that I go through, this one, not her real name, is a woman named Barbara who was at a startup, and I met her and she was really disconsolate, she said, “I’ve been head of sales here, and I’m being layered over. They’re bringing somebody in over me, and I’m in my mid-to-late 20s, I’ve done this, I’m going to move on. I have to leave because this is just too demeaning and too demoralizing.”

And I had met her partly because I know the person who was going to be brought in over her. And so, I said to her, “You know, I wonder if you should hang in there. This person who’s coming in is actually a really good guy. He’s well-known for leadership, he’s well-known for investing in people, you might want to give it a shot before you leave because, even though you’ll have a slightly lower title, and you feel like it’s a step down, I think he might actually really help you grow your career faster than you will if you keep jumping to places where you don’t have someone above you to guide you.”

And so, I’m sure not completely due to me, but she must’ve talked to a few people, and she decided to stick it out, she decided to exercise some stamina, hang in there. And, indeed, she was promoted two times working for this gentleman. The second time while on maternity leave, which shouldn’t be something I have to call out but I still think it’s important in this day and age because it doesn’t happen that often.

And, eventually, she left that company and she’s gone on after two jumps to be the CRO at another quite well-known startup, so she’s done really well. And I think by exerting that stamina and getting herself to think about staying, she really had a better outcome than she would’ve if she had quit her job at that time. So, I think this is a great example about using stamina, using patience, and using optimism to hang in there and test out things that you think might have made you want to quit.

Pete Mockaitis
And if we find that our perseverance and enthusiasm muscles are weak, how do we get them stronger?

Aliza Knox
Well, I think one very common step that is talked about a lot, especially if you ever read anything by Arianna Huffington, is to make some time for yourself that includes sleep. Sleep is really important to keeping up your energy and enthusiasm. And, indeed, for those of us who are aging, I keep reading that lack of sleep is one cause, long-term lack of sleep seems to be one cause of dementia. So, I’m sure most of the people listening to your podcast are not worrying about that yet, but it’s starting to be on my list of things to be concerned about. So, I definitely say sleep.

And, for me, personally, I go to the gym or exercise every day. And if you’re a high-energy person but you also need to vege, or remove some of the excess energy, or build up some if you’re a low-energy person, I really do find having one hour for myself every day to workout is important. And I think for people who get energy in other ways, by actually, if you’re more of an introvert, having time for yourself, having an hour every day that you protect and that is something you want to do is really critical to that. And that’s a better tradeoff than doing another hour of work, even in a really driven high-performance culture.

Pete Mockaitis
All right. Thank you. And how about the third mind shift, “Connection trumps tech savvy even in tech”?

Aliza Knox
Yes, this is really important because I think, again, during the pandemic and working for Silicon Valley firms, we tend to think that tech can solve everything, and I think it solves a lot. I think we have a lot of collaboration tools, we have a lot of devices, things that really help us. I listened to one of your podcasts where there was discussion about equipment to help you even meditate better. And I think there is a lot of technology out there that’s fantastic.

But human relationships are still really critical. And we see this over and over again back to, “How does my manager invest in me thinking about how I relate to people at work?” So, one anecdote about why they’re still important, I tell a story about Suzy Nicoletti, a real person who worked for me at Google and then Twitter, and is now the head of Asia for a startup called Yotpo.

She didn’t get promoted at Google at one stage when she really expected to. She was performing well, she was selling well, her clients liked her, and she sought some advice from a gentleman who she knew from the outside who’s quite a bit more senior, and she said, “I don’t understand this. Here’s all these things about what I’ve been doing. Why would I not get promoted?”

And he said, “Well, you know, I listened to you talk about your job a lot, and I can tell that you’re great about it, and that you really like it, and that your clients like you and you’re enthusiastic but one of the things is you talk about yourself and your clients. You don’t talk about the team. You don’t talk about the support you’re getting.”

“If I were your boss, I might worry even though I know you personally and you’re not like this. I might worry that you’re not really a team player. I might worry about putting you in charge of a bunch of people because you’re not narcissistic but you’re coming across almost as if that might be the case. Why don’t you think a little bit more about in your discussions and in your actions working with a team, like, I know that you’re doing it, but I think that you could emphasize it some more.”

And she went ahead and did that, and she got promoted the next time. And I, actually, since had a chance to talk to her boss at the time, and that was precisely the issue. And so, Suzy was able to get some outside perspective on what was going on. And I think that it’s really important – and we can talk about it later if you like – that you create a personal board of directors, that you have some outside perspective on your career so people can maybe give you insights that you might not be getting directly at work on what’s going on and what you might need to do.

And in that case, what was really important to her, in terms of human relationships, is having a sounding board, an effective sounding board, with people who know you outside of your job.

Pete Mockaitis
Yes. And what’s powerful about that story is that that person actually provided some useful actionable wisdom as opposed to, “Oh, that’s bull. I can’t believe they did that to you. You’re so amazing.” That was really cool of him.

Aliza Knox
That’s why, like I think friends are great sounding boards and probably part of your moral support group. And sometimes if your friends are people with lots more experience or really different experience and have great perspective, then they might be on your board of directors. But, you’re absolutely right, I think that, “Yeah, that’s bull,” and “You’re fantastic,” we all need that for moral support, and especially if we’re beginning to get things like impostor syndrome, but they’re not necessarily all that effective in the “Don’t quit your day job,” really understanding how to build your career aspect of life.

Pete Mockaitis
All right. Thank you. And can we hear about the next mind shifts?

Aliza Knox
Sure, “You’re in a relationship with your career. Nurture it.” So, what’s interesting to me, most of us probably have been in a relationship with somebody, or want to be in a relationship with somebody, or are thinking about being in a relationship with somebody, and all the reading I’ve ever done about that, I’m certainly no expert, and, again, not a psychologist, but it says, “Don’t put all your expectations on your partner. Don’t expect your spouse, husband, wife, partner, companion, to fulfill all your needs. You’ve got to have outside stuff.”

And I, personally, have been married for almost 30 years, and I have a great husband, but I don’t do everything with him, and I have lots of outside sources of things that keep me interested, and the same for him. But somehow, at least in the time I’ve been working, we’ve come to this point where there’s a lot of expectations that our career will fulfill all our passions. It kind of started out with, “Hey, I’ve got to work to pay the mortgage, or pay the rent, and feed my kids, get some clothes.” Then, careers were supposed to become rewarding and fulfilling, and I think that’s entirely possible.

But then we got to a stage where it’s like career should fulfill all your passions, and I think that’s a really high bar and maybe not possible for everybody. I went out to lunch recently with a professor who’s an avid equestrian, and I guess it’s possible to have a career in horseback riding. I don’t really know. I’ve never investigated it. I think you can be a jockey. I know that there’s a lot of great nonprofits on like riding with the disabled, so maybe there’s a career there, but maybe there aren’t a lot.

And so, what this guy does, he also really likes teaching. He’s got a great career as a professor, he’s picked a career where he has summers off and long winter breaks, and he manages his finances so that he can have a couple horses, and during these long breaks, be places where he’s in a rural area and ride all the time. And then he’s also living somewhere where, early in the morning or late at night, because he’s not required to teach at those hours, he can ride, and he doesn’t have a commute.

So, he’s managed to say, “Okay, there are things I care about,” and, again, back to what you said earlier, Pete, “that give me energy, that also help in the other part of my life,” and so he’s managed his career to do both.

Pete Mockaitis
That’s beautiful. And it is a nice paradigm shift to go away from, “My career needs to be my passion and fill, and tick every one of those boxes to my choice of career can support my passions.” And I think that that’s an important consideration as you’re looking at opportunities, in terms of, “I don’t care to be in the midst of hustle-bustle urgency, and I really don’t think I would flourish in, like, deal environments, either like real estate deals or Wall Street IPO deals.”

Because it seems like whenever you’re connected there, whether you’re doing strategy consulting for the private equity firm who’s doing the deal, or you’re a lawyer who’s supporting it, or you’re the banker who’s got some funds, it’s like nutty. It just seems like there’s no way around it. It’s nutty, late nights, and, “Answer your phone and…” my phone defaults to do not disturb, like always. So, I know I would not flourish in such an environment and so I’ve chosen kind of the opposite of that with regard to we’ve got a media schedule that goes sometime in the distance.

And then the horseback riding is a nice specific example of that, in terms of, “What’s important to you?” “Horseback riding.” “What’s necessary for that?” “We got some money, some time off, some home in a rural area.” And so, I like how that’s nice and concrete. And though if we think about our own emotional, relational needs with friends, hobbies, family, then that can also spark a nice little list of extra considerations that might’ve been totally outside your awareness before having considered this.

Aliza Knox
I think that’s right. There’s another story in the book about a professor named Marla Stone, who didn’t get a job she really wanted. So, she wasn’t doing things around her job, like the equestrian. She had a professorship in Rome, there was a more senior role in that same foundation and she applied for it, didn’t get it, came back to Los Angeles, and thought, “Well, I want to throw myself into something that I care about. I didn’t get that and I’m back to my old job.”

And she started working with the ACLU on the side, and went on their board, eventually became chairman of the Southern California Board of ACLU. The job in Rome came up again, she thought, “Oh, listen, it’s kind of my dream job. I’m going to apply one more time. I really want to do it.” And it turned out that by being on the board of the ACLU, she had more of the skills that they wanted. Originally, she was just a great academic, but they also wanted somebody who understood some aspects of running a business. And because she’d been a Chair, even though it was a nonprofit, she picked up some of the skills along the way.

She didn’t go to the ACLU in order to get this job in Rome. It had nothing to do with it. She did it to just say, “Hey, I want some other stuff out of my career. I didn’t get this one thing I wanted so I’m going to shift gears a little bit and make sure I have something else that’s really interesting to me that fulfills a passion.” And guess what, it came back and actually boosted her into a dream job.

Pete Mockaitis
That’s cool.

Aliza Knox
Very cool.

Pete Mockaitis
All right. Let’s hear about the fifth mind shift.

Aliza Knox
So, back to a word you’ve been using a lot, and one that I like. This one is “Get a move on. Use movement to stay energized and thrive.” And this is about movement keeping you energized, maximizing your value. Movement can be a promotion. It can be moving geographically. It can be moving laterally, which means moving from one role in a company to another to learn something else, like from sales to marketing, or from engineering to sales. It could be job crafting.

And it could, ultimately, be leaving your job, quitting and going to another job. So, I don’t think I’ve used any examples of men so far, so I’ll talk a little bit about a guy who I call Tim Liu in the book. It’s not his real name, but he was working for a company here in Singapore. He really liked the company and he liked his job, and he was doing well at it, but he felt stuck. There were no promotions available. There were no other jobs available. He didn’t want to move, he really wants to be in Singapore, and he really felt stagnated. He felt like he wasn’t learning.

So, he went and talked to other companies, I would call it job dating. He was just trying to see what else is out there, “Is there something else that really gets me going, that I’ll be excited about at another company?” and he didn’t find it. So, he went to his manager, and said, “Listen, I really like my job, I really like the company, but I’m stagnating here. I need to learn more. I need something.”

And, of course, that’s pretty good for a manager to hear, which is, “I can’t find something I prefer. I really want to stay here, but can you help me?” That is a lot better for a manager than to hear a good employee saying, “I feel stuck and I’m going to go,” and trying to save them. So, the manager said, “Yeah, what is it? What do you want to learn?” and they worked together. Tim really wanted to know more about, in his case, government relations and business development.

So, the manager helped him craft, add on some extra tasks, mixed with some different kinds of people in the firm to learn, and it re-energized Tim to hang out for longer. Eventually, there was room for him to get a promotion at that firm, and so he stayed. So, in this case, because he couldn’t get the movement that he wanted, he was able to ask for it, create it himself with the help of his team, and he’s saved, which was great for the firm.

There are lots of other ways to do it. I’ve got a good friend, who also felt like she was stagnating, and she’s moved from one country to another. Another young woman, Ling-Ling, who was in sales but loves social media, and so, even though she was in sales and mostly needed to be on the phone with clients, she spent a lot of time on LinkedIn building her profile, putting up lots of really insightful pithy comments, stories, small videos about what her firm was doing, and, eventually, she was so good at it that she was able to switch into a marketing job at her firm.

So, all those things were creating movement, and all these people are energized and thriving in their new roles. So, some have left, some have not, but, really, interesting ways as they sort of left their roles but none of those have left their firms.

Pete Mockaitis
Okay. That’s handy. And the sixth mind shift?

Aliza Knox
Okay, the sixth one, “Distant is the new diverse. Include the international working from home team.” So, this is one of my favorites because when the pandemic started, I bristled a little at the idea that, “Gosh, no one’s ever done this. Nobody’s ever worked from home. Nobody has ever run teams that are dispersed all over the world.” That’s kind of not true.

If you look at people who’ve been building Asia, or Latin America, or Europe, or the US for a headquarters in Korea, France, Brazil, they’ve often been in the situation where they’re trying to deal with a lot of people whom they never get to see in person, except for maybe a couple times a year. So, I call this removing the R from remote to try and make it emote.

Pete Mockaitis
Okay.

Aliza Knox
And one of my favorite statistics from Gallup is that companies with engaged employees are 20% more profitable. If you keep employees close, if you keep them feeling good about the firm and feeling engaged, and it does also go back to having a manager who cares about you but not only, you really have a firm that does better, not just employees who are happy.

So, one of the things I’ve seen over time is that many companies, tech companies, I think, do this a lot, other companies, banks, pharmaceuticals, try to engage their employees by having global townhalls, or monthly or weekly video meetings where everybody can get on, and maybe leadership will talk about examples of great client wins in the firm, or do shoutouts to employees who’ve done great things or gone the extra mile.

And you’ll notice that companies tend to focus on things that happen in headquarters because that’s what the leaders hear first. But if you make the extra effort, as a leader, or even as somebody on the team to make sure this doesn’t happen, if it’s an American company, they might talk about GAP or MasterCard.

But what about if they think about Uniqlo in Japan, or China UnionPay in China where employees are doing something? Or, what about if they don’t just call out that Joe is doing a good job but remember to shout out that Mariabrisa, at Latin America, is doing a great job. So, that really helps bringing in the international or the work-from-home team.

Pete Mockaitis
Absolutely. And then, as we think about navigating our own jobs, how do you consider the working remotely versus in the headquarters or at the office in terms of career impact?

Aliza Knox
Yeah, I think that’s really good question. I think there’s a lot of literature that, “Hey, we’ve been really more efficient and effective during the pandemic, and it’s because we don’t have commutes, and we can just keep up all the personal relationships.” So, I’m a little bit skeptical on that. I think we have been efficient, and there probably are better work models. I’m not sure it means we should never meet in person.

I think what happened is that everybody sort of drew down on their social capital during the pandemic, and that the lack of face-to-face time hindered new relationships and, in some cases, weakened existing ones. We’re using these relationships we’ve already built but building new ones remotely is harder. So, I think a really good thing to do now is to focus on building back that social capital, and that could mean a couple things.

It could mean making some effort even if your company is working from home or working remotely to get out there in person if you’re in the same city, or if you travel a little bit, to meet some of the people you work with in person. I think another case, if it’s all remote, I have a good friend, who is in comms at Google, who says, “I don’t take a meeting. I make a friend.” So, just like what you and I did right before the beginning of this podcast, just chat a little bit about things to get to know you. You could do that. One of the things about Zoom, “We all get on it at 6:30, let’s start, let’s not waste any time, business, business, business. It’s 7:00, let’s get off.” Maybe.

But in a real meeting, people come in and not everybody enters at exactly 6:00, and somebody comes in with Doritos and shares them. There’s always that few minutes of kind of idle chitchat or maybe commiserating about the weather that are silly but that kind of start to build relationships. So, maybe you build that into Zoom.

And one strategy for individuals is to maybe build a personal visibility plan that takes into account the challenges of remote or hybrid work, and includes ways to remain visible and connected, like, you might decide to try to do a little more than was asked, or you could plan for some get-togethers with colleagues out of work, even virtual cocktails to help build back up social capital that’s been depleted.

Or, I think something good managers do and can do for their teams is to make sure that they’re talking to other people in the firm about you, and you can repay that favor so that you’ve visible. People know about you even if you’re not seeing them.

Pete Mockaitis
All right. Thank you. Okay. Well, so some nice mind shifts that can change the way we think about career decisions and perhaps illuminate optimal paths that were previously just not even in our conscious awareness, so really valuable stuff. Let’s talk about serendipity because these mind shifts feel a bit – what’s the word – not quite the word programmatic. They’re principles to be considered versus serendipity, just kind of seems to happen. So, how do we think about finding and seizing serendipity?

Aliza Knox
So, serendipity, I’ve always thought of it as something originally thought of something that just happens, right? There’s that famous story about Kate Moss, who was an amazing model, being seen in an airport in Florida, someone coming up to her and saying, “Do you want to model? You’re gorgeous,” and then going on to being rich and famous. And I’m still waiting for that, frankly. I’m traveling next week, so if anybody wants to come to Cheney Airport and give me the same opportunity, I’m happy for that.

But I think of serendipity more as opportunity plus action. So, a small personal story, I think I might’ve mentioned to you, Pete, but I am now and what I would consider phase 3.0 of my career. So, if you think of life as software releases or your career, 1.0 for me was consulting and financial services, 2.0 was tech, 3.0 now I sit on boards, I’m writing, speaking, etc. But how did I get from 1.0 to 2.0?

Well, I was working at Visa and I, at that point, was living in the Bay Area and we were working on a deal with Google, which was in some really fairly stages in the early 2000s, and I happened to meet Vint Cerf, who was one of the real founders of the internet. And in this meeting, we discussed a possible joint venture, and I was responsible for what was going on, so I wrote a thank you note and the follow-up steps, and I thought about this, and I thought about it for a couple of weeks.

And I thought, “Wow, I just met this amazing person who knows all about the internet. I’m an internet newbie.” I’m using it for email, but other than that, I don’t know much. I’ve been in financial services for a long time, certainly haven’t mastered it. I’m not sure I’ve ever fully mastered anything, and I like it. But, gosh, there’s a lot going on. We’d already had the first dotcom boom and bust. There’s a lot going on in the world of the internet, and I know nothing about it. And I am curious and I would love to learn. So, would it be appropriate for me to write to this guy I’ve only met once and I met through my job? Is it too audacious?

So, I thought about it for a couple of weeks, and I thought, “Oh, come on, be bold. Take the step.” So, for my personal email, I went back to his work email, which I had, and said, “Hey, Vint, I would love to learn more about what’s going on in the world of the internet. And I know I’m a bit older than the people you’re hiring right now, and I don’t have any particularly relevant experience. Would Google or someone else talk to me?”

And I guess the worst thing that could’ve happened is he could’ve said, “Huh, I’m going to tell Visa that you’re coming after me and it’s so inappropriate,” but I figured he wouldn’t do that. And the second worst that could’ve happened, which would’ve been very disappointing but not life-shattering, would’ve been that he just didn’t write back at all. But you know what, he wrote back, and he said, “Okay, send me your resume. Let’s talk. This might be interesting.”

And that led to my talking to a number of people at Google and eventually going to work there. And it was so serendipitous, and, in fact…so, I wrote him a thank you note at the time, and then, 10 years later when I started at Cloudflare, which is an internet security and performance company and now a number of other things, I was watching some videos to get up to speed on how Cloudflare works, and because it’s built on a back of the structure of the internet, the infrastructure, there were videos with Vint Cerf in them.

And so, I saw him and I wrote him again, and I’m like, “Hey, I don’t know if you remember me, but here I am, 10 years later, still in tech, thanks to you,” and I got another email back. So, I would consider serendipity opportunity plus action. So, how do you seize that? And I’m sure there’s plenty of times, by the way, that I’ve missed it, but there’s been serendipity right in front of me and I haven’t gotten it, but that’s one where I did.

So, I thought, here’s the thing, you’ve got to be open. There is potential around us, make a habit for looking at unexpected opportunities. Listen to the people you meet and the conversations. What do they know that might be of interest to you? Do they know someone where you’ve been thinking about that career? Or, did you just hear that their firm is hiring? And even if it’s audacious, might you ask? Follow up.

If you hear a great talk, or you hear about a career path that you don’t know anything about, be audacious. Like, most of the time it’s not going to hurt you. Usually, the absolute worst thing that’s going to happen is you’re going not get a reply. Most people just aren’t going to go to the effort to write to your boss or tell somebody else…

Pete Mockaitis
“How dare you?”

Aliza Knox
Yeah, you know, “This person had the guts to talk to me.” Make the ask and make it specific. So, it’s not like, “Hey, Vint, do you think I could ever do something in the internet?” I just said, “Do you think I could talk to somebody at Google?” that was brazen but it was something he could do, like he works there, he knows someone there, and it wasn’t a very big deal to him when I think about it. I thought it was a big deal, like, he was working there, he can say to somebody else, “Hey, will you look at this resume and see?”

And then, I think the other really important thing to do is to pay it forward, and I tell people this over and over again. People are going to ask you for the same thing, and they’re going to ask you for inspiration and for advice, and make sure to pay it forward because you can help other people and I think it’s both fulfilling and who knows, I think there is karma in the world and it might come back to help you at some point.

Pete Mockaitis
That’s beautiful. Well, now let’s hear a bit about your favorite things. Could you share a favorite quote, something you find inspiring?

Aliza Knox
So, my favorite quote is from Maya Angelou, which is, “My mission in life is not merely to survive but to thrive, and to do so with some passion, some compassion, some humor, and some style.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Aliza Knox
Yes. So, I talked a little bit about job crafting, and there’s a really cool study by these guys Laker and Patel about how job crafting can make work more satisfying, that they wrote with MIT Sloan. I think they’re professors in England. And then there’s another one that Catalyst did, which is an organization that really promotes women in the workforce, and super relevant to the times we’re in now, and it’s called “The Power of Empathy in Times of Crisis and Beyond.” And, in fact, it was part of what I used when I wrote an article called “Is CEO now Chief Empathy Officer or should it be?”

Pete Mockaitis
Cool. And a favorite book?

Aliza Knox
So, I know you’re a business podcast but I read fiction all the time, so my favorite book is Cutting for Stone by Abraham Verghese, who’s a physician, who’s also an author on the side. I don’t know how you can be that talented. And it’s a book that follows twin brothers born in Addis Ababa, and it’s about the coming of age of one of them and also the coming of age of Ethiopia out of colonialism, and I highly recommend it.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Aliza Knox
Yeah, there’s a tool that’s just out in beta that I’d gotten access to called OnLoop, and it’s a mobile-first feedback tool. I’d say it is to team development what Apple Watch is to fitness, so it’s feedback minus the recency bias. It captures in-moment reflections on yourself or feedback for colleagues, and it tags it, and it actually helps you. It compounds over time to reveal people’s superpowers and blind spots. It really helps with writing evaluations, which is something most people hate in performance evaluations, going back, trying to remember what they thought about colleagues or coworkers.

Pete Mockaitis
Cool. And a favorite habit?

Aliza Knox
Going to the gym or playing badminton.

Pete Mockaitis
All right. And a favorite resonant nugget, something you share that seems to connect and resonate with folks; they quote it back to you often?

Aliza Knox
Yeah, I keep getting quoted back from, “I read your book. I especially love stamina equals perseverance plus enthusiasm.”

Pete Mockaitis
That’s good. And if folks want to learn more or get in touch, where would you point them?

Aliza Knox
AlizaKnox.com, @AlizaKnox on Twitter, and Aliza Knox on LinkedIn. Fortunately, I have a pretty unusual name, A-L-I-Z-A K-N-O-X.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Aliza Knox
Yeah, if you don’t have one, go set up a personal board of directors. There’s a step-by-step on how to do it in my book, and I really think I regret not thinking about it and doing it earlier in my career. It would’ve helped a lot, and I see it helping people whom I mentor.

Pete Mockaitis
All right. Aliza, thank you. This has been a treat. I wish you much luck and fun in this version of things.

Aliza Knox
Thank you so much, Pete. It’s been fantastic to be on your show. I’ve not listened to all 700 plus podcasts, but I’m getting through them, and they’re great. I’m honored to be included.

792: How to Handle Negotiations and Difficult Conversations Like an Expert Hostage Negotiator with Scott Tillema

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Scott Tillema shares powerful wisdom on handling emotional and tense conversations with ease and finesse.

You’ll Learn:

  1. Two powerful skills to help you connect with anyone 
  2. A handy strategy to get people to listen in closely
  3. What people want to hear during emotional conversations 

About Scott

Scott Tillema is a top communication keynote speaker, FBI trained hostage negotiator, and senior associate with The Negotiations Collective.  

He is a nationally recognized leader in the field of crisis and hostage negotiations, training thousands of negotiators across the country. Scott has developed a model for hostage negotiation, which is now being adapted by those in the private sector for use in sales, marketing, communication, and leadership.

Resources Mentioned

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Scott Tillema Interview Transcript

Pete Mockaitis
Scott, welcome to How to be Awesome at Your Job.

Scott Tillema
Hi, Pete. Thanks for having me today.

Pete Mockaitis
Oh, my pleasure. I’m so excited to hear some of your negotiation wisdom. But I think, first, we have to hear a thrilling tale of crisis and/or hostage negotiation. Bring it home for us, Scott. No pressure.

Scott Tillema
Yeah, there’s all kinds of thrilling tales. And I think all of us are engaged in difficult conversations. And although not many of us will rise to the level of doing a hostage or crisis negotiations, we’re all having difficult conversations where we want influence. And one of the ones that sticks out in my mind, I was having a conversation with a man, who is holding a gun to his head, and saying that he wanted to kill himself.

And in these moments, you realize how critical this dialogue is going to be, and the words that you say and how you say them really, really are impactful. And I learned a big lesson in this conversation with him because I was trying to persuade him, I was trying to be influential in getting him to do what I wanted him to do, and that is put the gun down so we could have a very safe resolution to this incident.

And, unfortunately, after many hours of conversation, this man chose to pull the trigger, and that was probably one of the most impactful moments in my negotiations career where I really had to reflect upon the outcome of that incident, and say, “What could I have done better so during my conversation with him, he would’ve put that gun down and reached a safe outcome?”

And moments like this really drive me to be excellent at what I do and to be a great negotiator. So, that’s the moment that sticks out, to say, I can do better, I need to do better. And the challenge to everybody I work with and everybody I teach and train, to say, “If this is the level of consequence in my conversations, what’s the hesitation for you? Why not go out and be a great leader and be a courageous person in sales and marketing, and do these things and take these chances, and find the influence and be great at what you do?” because the outcome probably is not going to be as consequential as something like that.

Pete Mockaitis
Yeah, or certainly it’s highly unlikely most of our conversations will be as immediately consequential as in a person dies. Although, I think it’s quite possible that the conversations that we have, and the extent at which we are effectively engaged in them, can, over years or generations, reshape history for thousands, and not necessarily for like super CEOs but just like our children, our children’s children, or our colleagues and those they, in turn, touch. It might be a lower amount of change for one person, but with the ripples and multiplications, it may be quite substantial.

Scott Tillema
Very substantial. And I don’t want to diminish the work that people do in any field because you’re in a leadership role, you need to be having difficult conversations with the people that you work with and the people that you coach and develop. Because if they don’t succeed at their job, they’re going to be without a job.

And think about how impactful that is to that person, and the people that they support and their family. So, we know that the power of influence in conversations is really a life-impacting piece here that all of us, who work in the field of influence, and that’s many of us, I think that everybody out there wants to be more influential.

Pete Mockaitis
And when you reflected on that encounter, and you said, “What could I have done differently?” I’m intrigued, did you have a lot of training and experience? What did you conclude and that you could’ve done differently?

Scott Tillema
That’s a great question. And in 2007, I was trained by the FBI, and one of the cornerstones of FBI crisis negotiation training is active listening, being a great listener, and they teach the eight skills of active listening, and this is foundational. Most people in negotiations know or should know these eight skills, and this isn’t classified stuff. There are books written out there about this. This is stuff that anybody can learn.

But what I kind of took away from this is we have to be a little bit more broad in communication than just being great listeners because the reality is what we see is what we believe, and sometimes we have this side bias that we believe what we see and we can disregard the conversation if we see something to the contrary.

So, in my trainings, we do exercises that show that we believe what we see. So, as communication has evolved, we’re getting away from just this telephone conversation. And now, in 2022, moving forward, it’s very commonplace for us to engage in Zoom conversations or Skype or any type of conversations where we can see each other and experience each other, so it’s more than just being a great listener that we communicate through gestures and facial expressions and body language, and how we’re dressed, and what people can see in the backgrounds of our virtual conversations, and this all matters.

This is all very impactful to what people think and what people believe, and, ultimately, what they choose to move forward on. So, in addition to being a great listener, I really press people that we have to understand body language, we have to understand the expressions, and we’re putting on a show, essentially, to allow people to experience us through the visual in addition to being great listeners and having a great conversation.

Pete Mockaitis
Okay. Well, can you share some of the eight skills of listening, some tidbits that can be advantageous to your everyday professional?

Scott Tillema
Sure. The acronym to remember this is MORE PIES, and we could probably go into a five-day class on these eight skills of active listening, but just to touch on a couple that I think are really the most impactful – asking open-ended questions. And this seems so simple and so basic but when I tell people, “I want you to ask questions and engage,” we almost default to closed-ended questions because we’re interested in gathering factual information.

And our goal in these critical conversations needs to be dialogue. And I challenge people, “I want you to do this in three or four sentences, and then pass the baton back to your negotiation partner, and allow them to speak, and allow them to be heard. And we do that by asking great questions. And that’s a great one.

And when you couple that with emotion labeling, which I think is another really, really important step of active listening, now we don’t have to default to saying, “Pete, I understand.” The reality is I don’t understand. I haven’t lived your life, I haven’t done your work, I haven’t had your experiences, so, for me to say to you, “You know what, I understand,” that’s almost dismissive, and I would say it’s a bit disrespectful because how can I possibly understand you when we’ve only been having a conversation for a short period of time?

So, instead, let’s maybe go to an emotional label, and say, “You sound frustrated.” So, we label what I’m hearing with an emotion, “You sound really excited,” and then we couple that with an open-ended question, “Tell me more,” and allow you to continue that conversation so, now, not only am I connecting with the content of what you’re saying but I’m connecting with the emotion of how you’re saying it.

And that’s when people start to sense that, “Hey, I really get you. I really have an appreciation for what you’re saying, and the emotions that are generated by your situation.” So, that’s, I think, two of the most important pieces of active listening, but there are other great ones. Reflecting or mirroring back the actual words that somebody says. Somebody says whatever they say and they get to the end of whatever they’re saying, and we just repeat back the last two or three words, and that’s reflecting.

Pete Mockaitis
The last two or three words.

Scott Tillema
You got it. You’re a pro. Perfect. And what the amateur is going to do is going to say, “Yes, that’s exactly that.” And, if you do it with an upward inflection, we’re asking a question with a downward inflection, we’re affirming that statement, and then we’re going to go to silence, which is another skill of active listening, which I think is probably the hardest for people to master because we’re uncomfortable in silence.

So, I’m just going to let it be silent for a moment, and allow you to take in that moment and keep speaking, and give you the floor because negotiation is not about being right. It’s not about ego. It’s about reaching an agreement. That doesn’t mean I have to like you. It doesn’t mean that I have to trust you. It’s we’re going to reach an agreement that’s satisfactory for both of us, and that’s how we’d go about doing it, by being great listeners and engaging in some excellent dialogue.

Pete Mockaitis
All right. So, there’s some tidbits about listening. And then how do we become more influential? You talked about verbal influence. How do we develop that?

Scott Tillema
Yeah. So, understanding the first step, I see this as having four steps in being a great negotiator. And, for me, I see our goal is to create a bond with somebody. And so often, we have a goal, “I want to sell them this,” “I want them to do this,” “I want them to drop the gun,” and I challenge people, I say, “Your goal needs to be to build a bond with this person. And once you start thinking about connection, now we can start having a mental map of how to get there.”

And I see that through four principles working together in a circle. And some people see negotiations as a stairway that we’re working our way up, and I don’t see it like that. I see it as a circle that we’re going around and around, and these four principles are the influence and the bond that we are creating. And the first one is understanding, and we do that through listening, and we do that through studying body language and gestures, and make sure I have an understanding of what’s going on.

And so often, we get stuck on that, especially as high performers and the work that we do, we say, “Okay, I think I get it so now I’m going to go right into solving the problem.” And I think that’s the step that most people skip, especially if you’re really good at what you do, is, “I skip the understanding piece,” not that you don’t know how to be a good listener. It’s just that, “I think I know what the problem is. I think I know what the issue is, so I’m going to move on quickly.”

So, the second principle that I use is timing, knowing when to deliver your message. And I found this to be the strategy piece in these conversations and these negotiations, to say, “Okay, I have an understanding of what’s going on, but I want to quickly say whatever I need to say and give my pitch,” and sometimes we get this wrong.

And by getting your timing wrong, we can really miss an opportunity or, worse, put ourselves in a more difficult situation if we try to jump the gun and start selling too soon, or try to persuade somebody too soon. So, the second step is having great timing to what it is we’re going to do.

Pete Mockaitis
Okay. And next?

Scott Tillema
Next is delivery. It’s not what you say, it’s how you say it. Most people should be preparing for their negotiations, for their difficult conversation. And if you’re not preparing, let’s start there. But the people who do prepare, spend a lot of time focusing on the content of what they’re going to say, “So, I’m so worried. Here’s my talking points, bullets A, B, C, D, and I’m going to get through this, and this is what I’m going to say.”

But how often does somebody going into a really consequential conversation take time to practice their delivery, not what they’re going to say but how they are going to say it? And I’m convinced that this is much more important than the words we actually say. Now, I don’t want anyone to listen to this, and say, “Hey, I was just listening to a podcast with Scott Tillema who said I can say anything I want as long as I say it nicely, it’s cool.” And that’s not the case at all because words matter.

Words are how we frame the conversation so I don’t want to dismiss that piece at all. Words are really critical, but how we deliver them, and I’m talking about the rate, the rhythm, the pressure, the volume, the tone, all these different ways that we can manipulate our verbal delivery. This is really, really important on how people experience us. So, that’s a third big piece, is delivery. It’s not what you say, it’s how you say it.

Pete Mockaitis
Scott, I love the way you listed several key variables there. Can you share with us some demonstrations and the impact of saying the rate, fast versus slow, or different rhythm patterns, and what kind of influence that makes on the listener?

Scott Tillema
Of course. When we get nervous, when we get excited, our rate starts to notch up and we start speaking quickly. And it’s been shown that people who speak really quickly are perceived as less trustworthy than people who slow down that rate. Now, we don’t want to speak too slowly because we’re going to lose people’s attention. And we have found that the attention span has shrunk significantly over many, many years, as we’re surrounded and bombarded with distractions and social media and everything else that we’re attending to.

So, when I do a negotiation in a crisis or a hostage negotiation context, I have a coach that’s working with me in real time, so they can sit here and analyze what I’m saying and tell me, “Hey, let’s slow it down a little bit,” and kind of give me that hand signal, “Let’s slow that down and allow the person some time to process what we’re saying.” And if we can slow down just a little bit, we’re going to be a little bit more trustworthy and maybe even a little bit more likable. So, that’s the rate.

Pete Mockaitis
Okie-dokie. And then, so next step, we talk about rhythm. What are the key rhythm patterns that we can look to and what are the impacts of them?

Scott Tillema
Yeah, everything I say feels the same way. You get into the groove, it’s going to feel really smooth, you don’t have to rhyme, but we want everything to be right here. So, when you are engaging with me, you have an expectation that you’re not going to get yelled at, that I’m not going to be getting excited, and now we’re going really, really…Everything is kind of right in this groove, and it’s not too loud, it’s not too soft, it’s paced just right, so you can feel comfortable opening up to me.

And I think that this is the same reason that there is a couch in the therapist’s office so you get comfortable. We’re creating a bit of psychological safety for you to say, “Let’s really discuss the important issues here,” because sometimes we disguise the important stuff with other nonsense, and we’re willing to talk about the things that are easy to discuss.

But, really, sometimes we need to get into the more difficult conversations, and I’m really not going to open up with somebody if there’s a chance I’m going to get yelled at, or if a chance that they’re going to just quickly dismiss me and move on. Everything is right in this zone here and I want you to get comfortable having this conversation that’s going to open up pieces of information, which goes back to our first principle of understanding.

Pete Mockaitis
Okay. So, we talked about rhythm and volume, we mentioned not shouting. Any other volume insights?

Scott Tillema
I think that if you’ve listened to Amy Cuddy’s TED Talk, she talks about how we can use the body to influence the mind. So, taking this to the volume of what we say, if I become a little bit more quiet in what I say, it is going to force you to physically work harder to hear me. And it’s not very often that we find ourselves physically working really hard to hear someone. It’s only at the times that we’re listening intently, and those are the times that something is very important.

So, sometimes I’ll take the volume down a little bit, and that doesn’t mean speaking weakly or speaking without power. It’s going to force someone to listen very hard to what you’re saying. And now their brain may be convinced that this is something important, and now we’re getting into influence pieces because now they’re intently listening to what I have to say.

And we think the opposite when we want to be heard. We get loud, we scream, we get the bullhorn and we make sure that everybody can hear us, but this is intimate conversations. We’re one-on-one with people, trying to get them to go in the direction that we want them to go. So, I challenge people in coaching sessions, “Let’s take the volume down. Let’s come a little bit closer and see if we can engage them in a soft, intimate, intense conversation.”

Pete Mockaitis
Okay. Well, so we talked about a few components of delivery and we’ve got that four-part building of a bond with the understanding, the timing, the delivery. And what’s next?

Scott Tillema
The last one is respect, that I think you can do everything right. But if we don’t come in with respect, none of the other pieces work. So, you can’t get an agreement on respect alone. On respect alone, you can learn to be really nice, and you can get walked on. You’re going to lose a lot of negotiations, lose some opportunities. But without this respect piece, you are not going to have this influence and this bond that you need.

And I think that this makes sense to most people, and say, “Yeah, I get that. I was raised to be respectful, the ‘Yes, sir,’ ‘No, Ma’am,’ ‘Yes, please,’ ‘No, thank you,’” and that’s all really good, and that’s something that I want. But I think that respect is about emotion and connecting with people’s emotion and their emotional triggers.

And we see such the opposite of this. If you check on Twitter or a lot of social media where people are just disrespectful of each other, and that’s emotional triggers for people. So, I talk about, within respect, I talk about pieces like fairness and autonomy. Are we being treated fairly? How do they see this? How do they see this conversation? What is the issue that they see? Because I know that I see it one way, but can I see it the way they see it? Are they being treated fairly? And that’s a huge trigger for people.

And I’ve had a lot of conversations with folks, to say, “You know, I may not be able to get you what you want but I can assure you that you’re going to be treated fairly,” and people really like to hear that. And sometimes there can be a sticking point because how I see fairness might be a little bit different from how you see fairness, and we can have that discussion.

But the second piece of this is the autonomy, “Are you giving me the opportunity to choose the outcome here?” And I think that I could probably pressure people into making the decision I want them to make, but, ultimately, I want them to carry out that commitment. It’s not just getting me to say yes, to get me to say yes. I need you to do whatever happens next.

And I’m going to try to guide them toward making the right conversation, but, ultimately, I want them to choose, “This is what I want, this is the outcome, this is the agreement that I’m going to enter into.” And if we can be respectful of fairness and autonomy, and have sprinkle in some empathy in here, we’re really going to be someone, who this, your negotiation partner, your conversation partner is going to look to, and say, “Yes, this is someone I want to agree with. This is someone I like. This is someone who I believe in. This is someone who I’m going to enter into an agreement with.”

And that’s the piece of negotiation where we find success, to say, “We’re going through understanding, timing, delivery, respect,” and this is how we build the bond. We’re going around the circle. We’re making this connection. We don’t listen to strangers. We don’t care what strangers have to say. But now that we’ve formed this relationship and this connection, maybe I can have a little bit of influence and nudge you in the direction that we need you to go.

Pete Mockaitis
Okay. Well, so zooming out across the broad expanse of this topic domain, could you share with us some of your top do’s and don’ts that are particularly applicable for professionals? Are there any key words or phrases? Is there any way we could accidentally threaten someone’s autonomy or trigger them there, even though we didn’t mean to?

Scott Tillema
Of course. And when we do that, if we do that, again, we’re watching for changes in behavior. Are they pulling away? Are we seeing things outside of the baseline? Are we losing that dialogue? And let’s not be afraid to go back to that, to say, “Hey, I’m doing my best here. I sense that there’s a little bit of disengagement here. Is there something I said or didn’t say that maybe doesn’t sit quite right with you?”

And this is an important piece, especially with these high performers, to say, “What if I’m wrong? What if you see it differently from the way I see it?” And I think this is the importance of having diverse teams and diversity and all kinds of different ways because I want a lot of different pieces of input from people who think differently from me, to say, “Hey, maybe we have to take a different approach. Maybe this approach is wrong.”

And to approach someone and say, “If I did something wrong, let me apologize for how I just presented this. I sense that this was really unsettling to you or upsetting to you.” Or just inquire, “Is there something that happened that we need to go back and address?” That’s a great, great piece. And so often, we have this ego that gets in the way, to say, “Well, I’m not going to apologize to anybody,” “Well, I’m not going to be the one who’s wrong here.” That’s not what this conversation is about.

This conversation is about reaching an agreement with somebody, so let’s set the ego aside. It’s not about ego. Be willing to be curious. What another big takeaway, that so often we are so worried about talking about us, “And what I know and what I can do.” People aren’t impressed by that. They just aren’t. People are more happy to tell you about themselves and their work and their product, so be much more willing to listen than being eager to talk. Another important takeaway to be influential and do great things.

Pete Mockaitis
All right. Well, anything else you want to make sure to mention before we hear about some of your favorite things?

Scott Tillema
I think that negotiation is probably one of the most important skills that people need to have to be successful in life because negotiation, really, it’s an umbrella for other skills like communication and influence persuasion, and all these things. And we have an inflated sense that we are really good at this because we communicate with people all the time, and we can point to examples in our life where we have found success.

But the people who are really good at this are humble to say, “I need to learn more, I need to be willing to examine myself and do better at this.”

Pete Mockaitis
All right. Now, could you share a favorite quote, something you find inspiring?

Scott Tillema
So, I don’t know if this is a quote verbatim, but one of the professors at Harvard, Michael Wheeler, he’s a long-time negotiation trainer, he talks about flexibility and adaptability. That we can’t say, “This is the way. This is the only way.”

So, be willing to step out of our comfort zone, be willing to take on styles that are uncomfortable to us, and learn things outside of what we already know because you might need that technique, you might need that tactic, so I really find the work of Michael Wheeler to be very impactful.

Pete Mockaitis
Okay. And a favorite book?

Scott Tillema
I’ve got a number of books that I like on negotiation and influence. I think one of the older ones, Influence: The Psychology of Persuasion by Robert Cialdini outlines six principles of influence, and that is a cornerstone for anybody who’s in the business of influence or persuasion. We need to understand that. But another one is Beyond Reason: Using Emotions as You Negotiate by Dan Shapiro. He talks about five core concerns that trigger our emotions, and that we can use to trigger other people’s emotions.

Beyond Reason is a great book to pick up, cheap, easy read but really foundational for people who are engaging in meaningful conversations with others that really want to take the next step and understand the impact that emotions have in driving our thinking and decision-making.

Pete Mockaitis
Okay. And a favorite habit?

Scott Tillema
Favorite habit is probably practicing my active listening skills. And I’ve been doing this for a long time, and that doesn’t mean that I’m good at it forever. It’s something that we can forget, and something that we can lose. And people ask me all the time in training, “Hey, Scott, how can I practice the eight skills of active listening?”

And the next time that you get a spam call, one of these people that’s trying to get you to do whatever, give them money and steal your credit card, I want you to practice the eight skills of active listening. Write down what these eight skills are, have them handy, and in three or four minutes, you should be able to get through each one.

And if you’re doing it with purpose and true intent, like you aren’t just going through a checklist, this person is going to engage you and you’ll get through the eight skills of active listening, give yourself a pat on the back, and then you can hang up the call and wait for the next spam caller in a few minutes, and do it all over again.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with listeners; they tweet it out and quote it back to you?

Scott Tillema
“It’s not about trying to get somebody to do something. It’s about creating a bond.” And that’s what I hear back from people the most because that’s not what we’ve ever been taught before. We’ve been taught to sell them this thing, or convince them of this thing, or get them to do what I’m telling them to do, and it just reframes the mind. It reshapes the mind to say our goal, our focus is on creating a bond.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Scott Tillema
Excellent. If they would like to hear a little bit more on these principles, I invite your listeners to check out my TED Talk, it’s “The Secrets of Hostage Negotiators.” You type in hostage negotiator on YouTube, it’ll be one of the first talks that come up. It’s 18 more minutes of what we’ve been talking about here today, with a few more stories and a few more examples. They can visit my website at ScottTillema.com or my business site at NegotiationsCollective.com to learn about me and what I do and the services that we offer.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Scott Tillema
I would say that it’s important for us to realize that this is a difficult time for many people, that all of us have experienced anxiety, and loss, and trauma over the last two years. And I’m not sure that that’s going to change immediately. So, being mindful that there are people around us who are struggling, use these principles, use this approach and try to connect with somebody today.

And it’s not maybe in a professional level where you’re trying to sell something or try to make money. It’s being a thoughtful connecting human being with somebody else, and you’ll be surprised how impactful this approach can be, and that with all the struggles with mental health and suicide in the world, that being a great connector, being a great negotiator, being a great communicator, this can go a long way, and you are going to connect with somebody who will later reflect to you how impactful you were at a really critical moment in their life.

So, let’s be mindful that there are people out there who are struggling and we can use these techniques to connect with them and really lighten up what can be a difficult time in a lot of people’s lives.

Pete Mockaitis
All right. Scott, thank you. I wish you much luck in all your negotiations.

Scott Tillema
Thanks, Pete, for having me on. A pleasure chatting with you today.

791: Promoting and Sustaining Trust through Honest Leadership with Ron Carucci

By | Podcasts | No Comments

 

 

Ron Carucci reveals the four keys to cultivating a culture of trust and honesty in your teams and organizations.

You’ll Learn:

  1. Why people don’t trust you even if you think you’re trustworthy 
  2. Two fundamental questions to up your leadership
  3. A powerful exercise to build your honesty muscle

About Ron

Ron has a thirty-year track record helping executives tackle challenges of strategy, organization, and leadership — from start-ups to Fortune 10s, nonprofits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. With experience in more than 25 countries on 4 continents, he helps organizations articulate strategies that lead to accelerated growth, and then designs programs to execute those strategies.  

The best-selling author of eight books, including the Amazon #1 Rising to Power and his recently released To Be Honest: Lead with the Power of Truth, Justice and Purpose, Ron is a regular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker.  

Resources Mentioned

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Ron Carucci Interview Transcript

Pete Mockaitis
Ron, welcome back to How to be Awesome at Your Job.

Ron Carucci
Pete, so great to be back with you. I’ve missed you, my friend.

Pete Mockaitis
Well, I’m excited to dig into your wisdom. To Be Honest: Lead with the Power of Truth, Justice and Purpose is the latest book. Last time, we touched on your antique doorknob collection, so I think we need to revisit this.

Ron Carucci
Which, there it is.

Pete Mockaitis
I could behold it though the listeners can’t see it. It’s bigger than I thought it was. So, maybe, for those who didn’t hear you the first time, can you refresh the listeners on what that’s about and tell us if there’s any new developments?

Ron Carucci
So, I began making these jars years ago for other people, and, basically, they were people in my life who I felt were amazing at opening doors for people and helping people move over the threshold of the liminal space of a doorway.

And so, these are doorknobs that are dozens or hundreds of years old, there’s old hardware in there, there’s old hinges, there’s knockers, so all kinds of things to do with doors, that span hundreds of years. And if you think about the countless number of hands that have turned those doors open, that have passed through doorways, for me it’s a wonderful daily reminder that that’s what we’re here for. We’re here to make a way for other people. I’ve helped people in my talks over time. There are 7.2 billion doors in the world through which love, hope, and joy can pass. You’re one of them.

Pete Mockaitis
Beautiful. Well, thank you. Well, now let’s dig into To Be Honest. What’s perhaps one of the most striking, counterintuitive, surprising, fascinating discoveries you’ve made while putting this together?

Ron Carucci
So, it’s based on a 15-year longitudinal study of more than 3200 leaders, so we dug in deep, and we learned a lot. Some of it was very surprising. The most exciting part was that you can actually predict what conditions in which people will tell the truth and behave fairly and serve a greater good, and under what conditions they might be more prone to lie, cheat, and serve their own interests first.

One of the biggest findings is that honesty is not a character trait. It’s not some moral imperative. It’s not some sense of do good. Honesty is a muscle. It is a capability. It is something, if you want to be good at, you have to actually work at it, which is like going to the gym and building any other muscle. If you want your moral competence, your honesty competence to be effective, it isn’t something you can just assume that your good intentions will take care of.

In today’s world, we’re in a trust recession, and if you want to earn and keep the trust of others, you have to earn it every day.

Ron Carucci
So, it turns out earning and keeping the trust of others has far less to do with your good intentions of being trustworthy, and far more to do with working at your honesty muscle to ensure you’re giving people evidence and reasons to trust you.

Whenever I ask leaders the question, “Do your people trust you?” the reflexive response is almost always, “Well, why wouldn’t they trust me?” as though my good-hearted intentions to be trustworthy are enough. But the reality is, in today’s world where cynicism reigns supreme, we look around every institution there is and see trust in a freefall.

Today, leaders begin in a deficit of trust. You can go from being somebody’s peer and trusted, and just being elevated to being their boss, you are the same person and yet, in their eye, that you now have power, that you now have disproportionate levels of influence over their future, that you’re not one of them, starts you in the red. And you have to re-earn the trust you had as their peer, and most leaders just take that for granted.

Pete Mockaitis
intriguing. Well, Ron, I don’t want to get too much into the semantic wordplay game, but it’s funny, when you say honest, I think most of us would consider ourselves honest, and I assume that folks are being honest with me, and yet there is something of a gap in terms of whether I trust someone. I guess there’s levels and layers to it where I tend to think, “Well, I, generally, presume the vast majority of people aren’t straight up lying to me and telling me the opposite of what is true.” Is that fair in terms of like the state of honesty in the workplace today?

Ron Carucci
I would that it were that simple, my friend, but here’s a couple of problems. I think we’re in a world today where we have confused speaking the truth with speaking your truth. And so, I may tell you something that I firmly believe, and because I say it with conviction, it is my truth. I’m going to say it as if it’s the truth. I may be repeating heresy to you that I read on the internet somewhere, but if I believe it, I’m going to pass it on as if it’s so.

Pete Mockaitis
InternetHeresy.com

Ron Carucci
Secondly, so what we learned both in our neuroscience, we do a lot of brain science to understand how our brain processes our experience of honesty, and also in the initial research of our interviews, we used a lot of really cool AI technology to do some of the word text mean analysis. Honesty today is more than just not lying.

So, the definition of honesty, as the book title says, is truth, justice, and purpose. What that means is to be labeled as honest, you not only have to say the right thing, you have to do the right thing, and you have to say and do the right thing for the right reason. You may do less than that, and you might be labeled a good person or you might be labeled reliable. But if you want to earn and keep the trust of others, all three are necessary today.

Pete Mockaitis
Okay. Understood. And that’s intriguing how, I’m thinking about, yeah, your truth versus the truth, quite a distinction. I have seen people say things with conviction, we’re at a party and someone was saying, “It’s not possible for media companies to be profitable just by the sale of ads. They have to engage in some other activities.” He said this with great conviction, I thought. Well, I own a profitable media company.

And so, he said it, he meant it, he believed it, he wasn’t trying to deceive anyone, and yet, I know that the statement he made was false. And in so doing, I did, I had less trust in subsequent statements he made. And I guess I could be a stickler…

Ron Carucci
But here’s the problem, Pete, the fact that he believed it to be true doesn’t make it true.

Pete Mockaitis
That’s true. I mean, what you say is correct.

Ron Carucci
But he would proffer it as if it were truth. And were you to disagree with him, he would say, “You’re wrong.”

Pete Mockaitis
What’s funny, I did. I actually…it was interesting, like my reaction, I was a little angry at him for having said that even though he had no poor intentions. And I guess it’s just sort of like, I guess the way I operate is, “If I’m uncertain of something, I will put my cards on the table.” Like, I would’ve given him a lot of grace if he said, “Boy, you know what, when I was working for this media company, there was no way we could’ve been profitable. We’re paying the writers and all the stuff, and we’d look at the bandwidth fees, given the small revenue we have, so, thusly, boy, I don’t know how it’s possible for any…”

Okay. All right, so we’re conveying similar sentiments and yet I was like, “All right. Fair enough, dude. That’s your experience. I understand that’s where you’re coming from, and I’ve got a different perspective to share with you.”

Ron Carucci
And would you not have been more drawn to, “I trust him, I’d engage him because he was being thoughtful”?

Pete Mockaitis
Absolutely, yeah.

Ron Carucci
Right? So, there you are. That’s a wonderful example of today in our dogma-proliferated world. We lose trust with chronic certainty when we confuse our truth with the truth.

Pete Mockaitis
Chronic certainty. Well said. And I’m thinking another time, someone was doing a very clever book promotion in which I could get a free copy of a book if I just pay the shipping charge.

Ron Carucci
You see it coming.

Pete Mockaitis
And then there was like an upsell video, in which he said, “Hey, can I send you some more training?” And I was like, “Okay, maybe.” And it’s like, “Well, right in the same box, I can give you my…” it was a CD set at the time, it was like $200 or whatever, and so I thought that was a clever move because you already have my credit card. I was already intrigued in the topic because I got the email and I said, “Sure, I want your free book.”

And then I was like, “Okay, clever move. All right, sure.” And then I remember they were not in the same box because I thought it was going to be…and it was not a pre-release copy of the book, which I thought it was going to be. It was piped through BarnesandNoble.com, and then the training CDs actually came separately earlier.

And it’s interesting because it’s like…and in that instance, I was more angry because it was like, “Okay, you’re not just mistaken. It’s like you knew darn well,” even though I still got the book for the cost of shipping, and I still got the trainings. It’s like, “You knew they weren’t going to be in the same box. This is part of your marketing strategy from day one to goose you and have one week at the New York Times’ bestseller list as you piped all these orders through these places.” And so, well, now I trust nothing this person says.

Ron Carucci
So, your examples are crystal clear, Pete, but those kinds of transactions happen to us all day long. And so, my scrutiny of you, and your scrutiny of those people, and people who are like them, because our brains process those experiences like little traumas so the imprint is thrust in our brains. And so, any time now anybody reminds you of the media guy or the book author…

Pete Mockaitis
The author guy, yeah.

Ron Carucci
..you’re going to hold that screen up and go, first of all, “Is it like them or not? And how much like them is it?” So, now, you have a new bar of what somebody now has to get past to earn your trust. Well, multiplied that by hundreds of transactions every day, they can go in either direction, and you see what it takes today for leaders to actually authentically show up in a way that does attract and keep, because the marketing guy had your trust for 20 minutes.

Pete Mockaitis
He did.

Ron Carucci
And then squandered it. He exploited it and squandered it.

Pete Mockaitis
That’s true.

Ron Carucci
And leaders do that every day with good intentions. They don’t realize the things that which people will withdraw their trust from you from. I had to give a client of mine feedback that he had lost his team’s trust because he got very defensive, saying, “I just try with them. I tell them what way things are. I go to bat for them. I advocate for resources for them. I tell them when they’re not working well. I tell them when they’re great.”

I said, “So, you’ve just listed all for me all the reasons you believe you’ve earned their trust, but trust is a currency. We all trade in different currencies. You believe they’re trading your currency when actually they’re not. So, it turns out that when you’re in meetings with your team, you tend to be a little bit impatient and you tend to let that be known through some sarcastic remarks. And when someone is going on a little bit longer than you wish they would, you cut them off.”

He said, “Well, okay, everybody has a bad day.” I said, “Well, apparently you have a lot of them and what you are telling people in those behaviors is you are not safe for them to be imperfect, that if their thoughts are not fully formed, if their arguments don’t align with yours, they shouldn’t speak. That’s what you tell them with those behaviors. That loses their trust. It doesn’t matter that you never intended for them to interpret those things that way, that’s what your behavior conveyed.”

And he was floored. And this is not a jerk, this is a good guy, a smart guy, a good leader, but here was a set of behaviors that he would’ve never equated with trustworthiness. But there you are, his team deciding that he was not a safe place, was not trustworthy of their candor, of their ideas, of their imperfectly formed views.

Pete Mockaitis
Yeah, that’s a good notion. So, to trust someone or for someone to be trustworthy, it’s not so much…it’s not just, “I don’t think that you’re lying to me, but rather, I can trust you with my incomplete idea. I can trust you with a proposal which may or may not work.” So, I get that. The use of the word trust in terms of “What do you trust people with?” or, “What do you entrust to them?” can be minimal or maximal and, thusly, the term currency really plays out nicely, “Would I trust you with a few pennies or would I trust you with my life savings?” But rather than talking about monetary matters, we’re talking about kind of emotional, intellectual contribution matters.

Ron Carucci
And some people hold up the arcs of character, “I’m going to judge by your character to decide whether or not I’m going to trust you.” Some people use competence, “If I think you’re not good at your job, if I don’t think you’re awesome at your job, I may trust you less.” It may be your personality. You may have a different kind of personality than me, and I find if I’m an introvert and you’re charismatic, whatever, I may trust you less. But if you’re like me, I may trust you more.”

There’s all kinds of currencies we trade in. The key is to know what currency the people whose trust you want are trading in, not to assume that they’re trading in yours because you may squander a great deal of effort trying to earn trust you’re not earning.

Pete Mockaitis
And I also think that it can be quite segmented in terms of like, “When you start talking about marketing ideas, I don’t trust you because I think they’re kind of nutty. But when you start talking about financial accounting health things, like, okay, you’re solid, you’re all over that.” So, all right. Well, please, Ron, unpack this for us. If we want to be maximally trustworthy, what’s our path?

Ron Carucci
There’s four doors to go through, using our door metaphor. So, we found four conditions under which you can guarantee whether or not people will earn your trust. These were the conditions we found, both in individuals and organizations, and there’s actual statistical factors that go with each. So, the first one is be who you say you are. Our organizations make promises in their statements – missions, values, visions, purpose statements.

It turns out, those matter to people in terms of whether they’re embodied or not. And if you work in an organization where those things are for cosmetic purposes only, but if you ask people, “Is this your experience of the place?” those are not the words they would use to describe it. You are now three times more likely to have people be dishonest.

Pete Mockaitis
To be dishonest.

Ron Carucci
Yup, but if there is an alignment between the actions and words, and if your organization does embody those words, now you’re three times more likely to have people to be honest. The reason you raise the risk of dishonesty is you’ve now institutionalized duplicity. You’ve now told people, “Around here, we say one thing and do another, and so that’s okay.” So, your people will now go, “Okay, so I’m allowed to say one thing and do another.”

Pete Mockaitis
Oh, Ron, this is hard hitting.

Ron Carucci
The same with leaders. If you’re a leader, you have advertised what you value. You may not have done it intentionally, you should have, and so people will look at you. And if you’re embodying who you say you are, they’re three times more likely to give you their trust and see you as honest, but if your say-do gap is more than one-to-one, you are telling people you’re not trustworthy.

Second was accountability. So, if the way in which you account people’s work, how you talk about their contributions, how you measure their contributions, is seen as fair and just and dignified, meaning, “I feel, when I walk out of my conversations with my boss, that however my work was discussed, including my shortfalls, was dignifying and fair, meaning I have as much of a chance of being successful as anybody else,” you’re four times more likely to have people be honest.

But if I think the game is rigged, if I think I’m being demeaned or a cog in your wheel or a means to your end, or I don’t have as much of a chance at being successful as other of your favorites, now you’re four times more likely to have me be dishonest because, now, for me to get ahead, I have to embellish my accomplishments and hide my mistakes from you.

Pete Mockaitis
And when you say be honest, or be dishonest, again, we’re not talking about stating things that are the opposite of the truth, but rather shades, nuances, withholding, embellishing.

Ron Carucci
Any form of truthin purpose, any form of saying the right thing, doing the right thing, or saying and doing the right thing for the right reason. It’s any misuse of those three things.

Pete Mockaitis
Okay.

Ron Carucci
The third was decision-making. So, if I walk into a room in an organization, virtual or otherwise, commonly referred to as a meeting, and I believe what’s happening in that room to be an honest conversation, that the person who’s presenting something is giving me the full scoop on what data they’re presenting, they’ve given me both sides of an argument, I believe they don’t have some hidden agenda, and I believe that were I to offer a view that’s different than the countering, prevailing views in the room, I’d be welcome to do that. Now, you’re three and a half times more likely to have me be honest because I can trust what’s in the room.

But if I walk into that room and I think it’s nothing but orchestrated fear, and the person presenting the data has spun it, has an agenda of what they want, is clearly guiding the room toward that outcome, and the last thing you want to hear from me is a point of view different than the one that you’re trying to shape, now you’re three and a half times more likely to have me be dishonest because the truth is now underground. And if I want the truth, I have to go get it somewhere else.

Pete Mockaitis
And here being dishonest might mean just keeping your mouth shut.

Ron Carucci
Keep your mouth shut. Go outside the room and collude with somebody about…

Pete Mockaitis
“Can you believe that BS?”

Ron Carucci
“And so, here’s what we’re going to do now.”

Pete Mockaitis
Okay.

Ron Carucci
And the last one was probably one of the most surprising, was cross-functional relationships. What happens at the seams of your organization? If you have prevailing border wars, the classic sales and marketing, supply chain and operation, R&D and innovation, HR and everybody, if those seams are not stitched well, and there’s no way for those complexity, which are usually healthy tensions to be resolved, you are six times more likely to have people be dishonest because when you fragment the organization, you fragment the truth. Now, all we have is dueling truths, “My truth versus your truth. My only interest now is being right, which means I have to go about proving you wrong.”

But if those seams are stitched, if there’s cohesion and coalescence across the organizational story, if people recognize that there’s value we create together that’s bigger than either one of us, and there’s a way for those tensions to be held in a healthy way to solve those conflicts, now you’re six times more likely to have people be honest with you because now we’re all part of a bigger story.

The sobering aspect of those four findings, Pete, is that the models, the statistical models, are cumulative. So, if you’re good at all four of those things, you’re 16 times more likely to have people in your organization, or in your presence, be honest with you. But if you suck at all four of those things, you are now 16 times likely to find yourself on the front page of The New York Times in a story you never imagined being in.

Pete Mockaitis
Okay. Woo, Ron, there’s a lot of goodies here. I think the one that really hit home powerfully was at the beginning when you talked about institutionalizing dishonesty. And I could think of my first workplace was Kmart, and I remember we had these principles, and I thought to myself, “Oh, what a relief,” I’m so naïve, “Oh, what a relief.” I’m like 17 years old, don’t really know what I’m doing, first sort of job, it’s not a paper route, and I’m sure there’s going to be all sorts of ambiguous tenuous things, but I can look to these principles as my guiding light in the midst of this ambiguity.

I think I still remember the customers rule, teams work, change strengthens, diversity enriches, performance drives. It’s over 20 years ago. And yet when I saw, in our store in particular, not to throw shade on Kmart worldwide, when I saw these being violated, it’s like, “Oh, I guess not really. Okay.” Because I loved the idea of, okay, customers rule and I had the power to please, I was told in my training video.

Like, if they don’t have the sale 24 pack of Pepsi in stock, I can give them two 12 packs for the sale 24-pack price. I thought that was pretty cool, it’s like, “Ooh, that’s something I can do. I’ve got some power here,” and that was one of my favorite things to do, is write up the magic ticket, which says, “Hey, this is your new price for this thing.”

But then when they said, “Oh, don’t do that for these,” it’s like she’s got some sort of Pepsi dealer that’s got a special price, “Don’t do that for these things or these exceptions,” and they really added up. And you’re right, institutionalizing dishonesty, I was like, “Oh, okay, I guess we just kind of do whatever is expedient. I guess that’s how things really work here.” And that wasn’t a great feeling, and it made me kind of uneasy in terms of never quite knowing if things were right or appropriate.

And, thus, just sort of doing whatever got the job done without flagrantly, I guess, violating the law or causing risk to someone’s health and safety. But then elsewhere, I’m thinking about Bain where we had our operating principles, and they were real, and that was inspiring, and I was like, “Oh, this is what we do here. It’s like we’re open to the 1% possibility, which is that you’re wrong, and that’s okay. It’s okay for lowly associate consultant to challenge a stately partner and they won’t rip my head off. That’s pretty cool that that’s really how it works here.” So, yeah, the notion of institutionalizing dishonesty is a powerful phrase and really does ring true experientially.

Ron Carucci
when duplicity becomes a welcome norm, the offense of the hypocrisy causes what we now know to be moral injury. So, it’s not just exhaustion, it’s not just even burnout from the constant duplicity, we now know, we can measure it through neuroscience studies that it’s actually what we call moral injury.

Moral injury was first measured in people who were at war, people who were veterans and experienced or observed or were part of atrocities, and then throughout the pandemic, we realized, “Oh, healthcare.” Lots of moral injury there. It’s actually an imprinted trauma response similar to PTSD but not the same.

Well, when you’re in an environment of rampant hypocrisy, and the enraged part of you that feels trapped, that feels complicit, is actually imprinting like a trauma response. It’s called moral injury. People have often misdiagnosed burnout or exhaustion for what really is moral injury. And so, a rampant environment of saying one thing and doing another means that, “I will get my pound of flesh. So, if you’re going to be a hypocrite, watch what I can do. And so, I’ll start giving those price tags two for one, three for one, four for one. When my mother comes in, it’s going to be ten for one.”

Pete Mockaitis
All right. That’s good. Well, so this is really intriguing that these kinds of environmental cues have tremendous power in shaping the behavior of folks. So, let’s say that our listener is not at the top of the organization but somewhere in the middle, and they are inspired. They want to be as honest as possible and shape some good cultural vibes within their spheres of influence, what are some immediate actions folks can take?

Ron Carucci
That’s a great question. And I will shamelessly plug the book because I left no stone unturned. Every chapter ends with a long luxurious list of practical things we can all do right away. But, for example, let’s talk about this duplicity thing. Next time you’re together with your team, pull those things off the wall. Pick your favorite set of promises; the values, the principles, the mission, the purpose statement.

Pick one. Put it on the table and ask your team, “How are we doing with this? Is this what your experience is? Maybe the rest of the place isn’t, but I want to make sure that the experience I’m creating for us sounds like this. Where could we do better? If somebody followed our team around with a video camera all day long, could that video tape be used as a training program for these values? Or, would it be like, ‘Here’s how not do this’?” Just open the conversation. Any one of these is an invitation to a conversation.

So, when we finished the research and found the findings. I thought, “I don’t want to tell the failure stories. We’re all a little bit sick of Theranos. We’re all a little bit sick of Wells Fargo. We don’t need to rehash those painful moments anymore. I want to know who the heroes are. I want to tell the stories of people who are doing this and living this out in a way I’d be proud to emulate. I’d want them as my boss.”

And so, the book is nothing but a book of great heroic stories of people who are beautifully and inspiringly embodying these four findings in a way that we can easily emulate, we can easily take a book out of their playbook that they’ve lived a path for us. And so, the border war one, the cross-functional things. If I asked you, “Who is your they? Who is the person in some other department who your team has to coordinate with, or you think of them, you go, ‘Here they come, what do they want?’ and you’ve othered them, you’ve made them other, they’re the enemy, and they make your life miserable and all you do is talk about how incompetent they are?”

It turns out, not as surprisingly, you are probably their they too, and they’re having the same conversations about your team, which, of course, you think are unjustified and your team is just angelic and does everything right, and couldn’t imagine making their life miserable. What if you just reached out to that leader and said, “Here, let’s have coffee,” and said them, “Look, we know our teams are struggling to get along. How can I be a better colleague to you? What could we do differently? How can we create better? What’s one thing we can do to make this better?”

And any time I bring teams together to do what we call seam startups to sort of regenerate a seam, inevitably, as you begin to talk about what value they co-create together that they don’t create on their own, and begin to talk about how they do that, or how they struggle, you start hearing a crescendo of, “Oh, that’s why you do that? Oh, that’s why that drives you crazy. I didn’t know you needed that. Wait, that’s what you guys do? That’s your KPIs? Oh, my gosh, we measure them just to the opposite. No wonder I can’t stand you.”

People discover and re-humanize the other from being the them to now it’s a part of a bigger we. And, suddenly, things change. So, all of us can initiate any one of these things to be better. There are organizational injustices all around you, in your accountability systems, in your budgeting systems, in your resource systems, somebody is getting the short end of a stick, somebody is not valued the way they should.

Just ask yourself, “Who are the roles in your organization that are privileged? If you’re a tech company, are your engineers privileged? If you’re in a brand company, are your marketers privileged? If you’re in a growth company, are your salespeople privileged?” And it’s not that all work is created equal. All work is not equal. Some work is more important than others but not all people should be more important than others.

And if those privileges and those jobs are disadvantaging other people, that means those privileges are a problem and the playing field is not level, and you have the power to right those wrongs. Somehow, some way, who’s the bully in your organization that your team has to put up with, that you turn a blind eye?

Pete Mockaitis
Okay, Ron, so fundamentally, how do leaders earn and sustain their teams’ trust?

Ron Carucci
If you’re a leader, let me simplify your job. People come to work every single day with two foundational questions that they want to answer, “Do I matter and do I belong? Is my contribution important? Is it valued by you? And can I show up as who I am or do I have to hide part of myself?” Your job is to make sure that, every day, they never wondered if the answer to those questions is yes, because any time they spent doubting whether or not the answer is yes, is capacity they’re investing in hiding, in performing, in manipulating, in resenting, and that’s not capacity they’re putting into producing the results you want them to produce. So, take it off the table for them.

Make sure there is not a shred of doubt in how you care for them, and how you lead them, and how you guide them, and how you coach them, that they never wondered if they matter or do they belong so that the rest of their capacity can be devoted to performing.

Pete Mockaitis
Yeah, understood. Okay. Well, now I’m wondering about the shooting the messenger effect. It’s real and it really does make things difficult. And I guess we sort of talked about these four environmental organizational factors at work here with regard to contributing to or detracting from psychological safety. But if we’ve got bad news, and we’re in an environment that isn’t so welcoming of it, how do we even play that game?

Ron Carucci
So, let’s talk about both side of the equation here. Here’s a blanket statement that I can confidently say as my truth is the truth. If you are a leader and you don’t have somebody coming into your office, at least twice a week, telling you something that makes you uncomfortable, you can be 100% confident your leadership sucks.

Pete Mockaitis
All right.

Ron Carucci
That’s it. And if you think it’s because there isn’t anything to tell you that makes you uncomfortable, not only does your leadership suck, you’re stupid. But those stories are being told somewhere, and if they’re not telling you, you have to be curious about who they’re telling. You can be very confident that every night at the dinner table of the people you lead, you are being talked about. You are the subject of a story. If you don’t know what stories they’re telling about you, you should want to get in on the conversation.

Let’s start with the other side of the equation. Today, telling the truth has reduced itself to, if I just stood up the posture of a big middle finger, or a whiner, or a rant on social media, that’s literally speaking my choice or being the messenger. You have to deliver the message competently. You can’t just come in ranting, or whining, or complaining, or accusing, or, passively-aggressively, throwing somebody under the bus. You just need to show up with the credibility to say, “Hey, I have a concern. Here’s what it is. Here’s my suggestion for how to resolve it.”

And if you haven’t earned the credibility to do that before that moment, that moment is probably not the moment to do it then. What we know about competent courage, Jim Detert’s research, if you haven’t had him on your podcast, you want to get him. He wrote the book Choosing Courage.

Pete Mockaitis
Yeah, we had him.

Ron Carucci
And his research shows that the people who do this well are people whose credibility is already established, and there are things they do competently to bring in the bad news, to establish what to do about it, and to be heard. It doesn’t mean people won’t personally get defensive but there is a skill to it. I actually was told last week on social media, I’m still sort of wrestling with this, but someone said, “Ron is so good at what he does, he’s the only person I know that can tell someone to go to hell, and they’ll ask for directions.”

And I’m thinking, “It sounds like that was intended to be a good thing or a compliment.” I’m not so sure but I do work very hard to make sure that when I have to bring somebody uncomfortable news, a disconfirming news about how they see the world, that’s already going to make them uncomfortable, but at least I do it with care. I don’t pull punches, I don’t soft-pedal it, but I do it in a way that they know I’m not judging them, I’m not trying to shame them, and I will help them through this.

But withholding bad news from somebody is never kind. Leaders do it all the time when they withhold hard feedback from people, “I don’t want to hurt their feelings. It was just a one-off thing. They probably didn’t mean it.” Same with our bosses, we let them off the hook. Withholding feedback that could help somebody grow is cruel all the time.

Again, the competence includes timing. Barging into a room when your boss is in a meeting with their boss, and blurting out something they did that was terrible, probably a bad idea. So, timing, delivery, it all matters, but not doing it is never okay.

Pete Mockaitis
Okay. Ron, anything else you want to make sure to say before we hear about some of your favorite things?

Ron Carucci
If your own honest competence, your own muscle is important to you, I would invite you to just try one exercise that I give many leaders to do. The University of Massachusetts’ research says that, on average, we all lie about twice a day, give or take. Assume for a minute that includes embellishing something to your boss, leaving a piece of information out to your spouse, whatever. Think about the last ten days of your life, and think about, let’s say, 15 moments where you were not at your best, where you were not proud of who you were.

You could’ve been curt to a barista. You could’ve blown off your kids. You could’ve taken that slide out of a deck to ensure that you got your budget. You could’ve over-inflated accomplishments to somebody in a presentation about what you were doing when you spoke. Pick it. Little, big, whatever, no one has to see this. But what I guarantee you is if you look over those 15 moments over the last 10 days, you will see a pattern.

The moments that bring us to our dishonesty are not random. We adopt those behaviors because we believe that they serve some need or we wouldn’t do it. You have told yourself that these choices and these moments serve some purpose, “I will engineer a certain response,” “I will look a certain way,” “I will avoid a certain pain,” “I will appear to be a certain way.” And if you want to raise your game on honesty in order to make sure that, in fact, you are trustworthy, you have to, first, be honest about your dishonesty. You cannot be more true to yourself until you’re more true about yourself. And so, start with you.

Pete Mockaitis
All right. Thank you, Ron. Now, could you share a favorite quote, something you find inspiring?

Ron Carucci
As my mentor once told me many, many years ago, “Nothing in life is revocable except death.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Ron Carucci
At the Harvard University, they did this study on cafeteria workers, on looking to see how meaning in work happens, and they put cameras both on the person ordering their food and the people in the kitchen making the food. And when they could both see each other, the way the food got made changed. When, suddenly, people, in the kitchen, went from just frying eggs to, “I’m frying eggs for them,” the care and attention to detail and quality of what they were doing went dramatically up, meaning that no matter what task you’re performing, it can be meaningful.

Pete Mockaitis
All right. I’m wondering if this has something to do with why the scrambled eggs at the Waffle House are extra delicious. I could see them; they can see me.

Ron Carucci
Versus a buffet of golden brown.

Pete Mockaitis
Right there. All right. And a favorite book?

Ron Carucci
David Whyte’s Crossing the Unknown Sea.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Ron Carucci
It’s Outlook. I live for Outlook, and I know how important it was to me because mine went down for two months, and people couldn’t figure out how to use the web version, and I was a neurotic mess.

Pete Mockaitis
Well, now I’m intrigued. Any Outlook power tips?

Ron Carucci
Color code your calendar. That’s a cool tool.

Pete Mockaitis
Beautiful. And a favorite habit?

Ron Carucci
In the morning, when I have my coffee, I have a collection of mugs that, in my cabinet…

Pete Mockaitis
Doorknobs and mugs. Two collections for Ron.

Ron Carucci
And so, each mug is sort of attached to a person or experience in my life, and so I begin my day thinking about that person or thinking about that experience and those people, and just to sort of begin with a sense of gratitude and reminding myself that it’s bigger than me. My own story is bigger than just me. And so, I begin my day thinking about somebody else.

Pete Mockaitis
Okay. And is there a key nugget you share with folks, they tend to repeat it back to you, retweet it, Kindle book highlight it?

Ron Carucci
I think the “Honesty is a muscle” is the one people tend to sort of double-take on.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Ron Carucci
Please come visit. So one of the cool things we did was, I knew that when I was interviewing all those heroes, I wouldn’t be able to use everything they said but it was all worth it, so we videoed those interviews, and we did a TV series, and it’s called Moments of Truth. It’s a 15-episode news magazine show, in a news magazine format, and you can binge watch all 15 episodes at ToBeHonest.net or you can find them on Roku.

At ToBeHonest.net, you’ll also find information about the book, the research, there’s a webinar there. If you want to hang out with me, come to my firm’s website Navalent.com. We’ve got really cool free e-books, and videos, and whitepapers, and lots of cool blogs, and you can have us in your inbox every month and get our wisdom about teams and workplace and leadership, and all that kind of stuff. And please do follow me on LinkedIn and Twitter and stay in touch.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ron Carucci
Don’t take trust for granted. Level up and say the right thing, do the right thing, and say and do the right thing for the right reason, and you will live a far more gratifying and purposeful life.

Pete Mockaitis
All right. Ron, thank you. This has been a treat. I wish you all the best and much honesty and trustworthiness.

Ron Carucci
Pete, always a pleasure. I was just wearing your shirt, oh my gosh. That could be the accountability chapter, we did identify it. I love it. Always a pleasure, my friend. Thanks for having me.