How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses.
You’ll learn:
1) How to send cold emails, without being a spammer
2) How to zero in on a recipient’s email address
3) Best practices in customization, subject lines, and openers to ensure your email gets read
About Alex
Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Living for a century will soon become the norm. Psychologist Lynda Gratton explains how this new found longevity will alter the stages of life, and what this means for your career.
You’ll learn:
1) The massive implications a 100-year life has on your career strategy
2) The importance of spending time with people at different ages
3) An easy tool that allows you to step back and ‘audit’ your own intangible assets, at any point in your career
About Lynda
Lynda Gratton is a Professor of Management Practice at London Business School where she directs the world’s leading program on human resources. Her eight books cover topics related to the impact of a changing world on employment and work. In 2012, her book The Shift received the business book of the year award in Japan and has been translated into more than 15 languages. Lynda has been named one of the top 50 management thinkers in the world.
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