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1130: Building the Confidence to Push Past Procrastination, Overthinking, and Perfectionism with Krista Stepney

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Krista Stepney shares powerful tactics for moving forward when fear has you feeling stuck.

You’ll Learn

  1. How to identify and address the root causes of inaction
  2. How to take your power back from comparisons and self-doubt
  3. Two powerful scripts for when you’re stuck

About Krista 

Krista D. Stepney is a leadership and business strategist, keynote speaker, and transformation advisor who helps leaders and everyday changemakers turn hesitation into momentum. With over 15 years of experience in operations, organizational leadership, and culture transformation, Krista blends research, faith, and lived experience to help others build a purposeful life and legacy.

As the creator of The BOLDprint Method and the W.A.N.D. Methodology, she has coached executives, entrepreneurs, and everyday dreamers on overcoming fear, resisting comparison, and designing a personalized roadmap forward, even when the next step feels unclear.

Her mission is simple: to help people get unstuck and move anyway, especially when it feels like the hardest thing to do.

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Krista Stepney Interview Transcript

Pete Mockaitis
Krista, welcome!

Krista Stepney
Thank you so much, Pete. I’m honored to be here today.

Pete Mockaitis
Well, I’m excited to talk about your insights for overthinkers, perfectionists, and almost-starters. I’ve seen myself in those roles numerous times. Could you kick us off with a particularly surprising and fascinating discovery you’ve made while working with these folks?

Krista Stepney
I’m happy to share. So a lot of times when people think about these different categories of overthinking, perfectionism, or almost-starting, you start to identify as one of those personas. In actuality, there’s a recent study that came out last year from the University of Northern Colorado’s social research lab that says that within the workforce, 93% of respondents identify in some way of perfectionism that shows up at work.

So when we think about the fact that we spend the majority of our time usually at work, that’s usually the biggest place that we see overthinking and perfectionism showing up and impacting the way we think, act, and even perform in our everyday jobs.

Pete Mockaitis
Well, so can you help us get our arms around what is overthinking and what is just good, thorough thinking? And what is perfectionism versus just having a good high standard?

Krista Stepney
I get asked this question a lot, Pete, so let’s unpack overthinking first. Overthinking is when you are in decision paralysis, where you have recreated that presentation deck or you’ve prepared that pitch for that client over and over again, and you thought about every possible scenario before you actually do something about it. You’re questioning what might go wrong, and not in a way that helps you to prepare to launch, but to just continue to circle.

The same is true in a different way with perfectionism. It’s almost this idea of overplanning. It’s this idea of polishing until it gets to be perfect, and, in the same way, we never start. We over-critique. We wait for things to be just right, but there’s usually no such thing. And when you think about that, you’re really creating this facade or this false narrative of what it looks like to actually get started.

And so overthinking might look like coming up with different perspectives that haven’t really been addressed before, whereas, perfectionism could look like not wanting to launch something new because you’re worried that people might critique it if it’s not ready yet.

Pete Mockaitis
Yeah, perfectionism and concern for critique, boy, those things seem to have a nice relationship there because just about everything, even the most excellently wondrous, are subject to valid critique.

Krista Stepney
True, but it’s when that critique keeps us from moving forward. So, sometimes, I tell people, just start with what you have, and then you can edit and critique from there, but at least you’ve launched something. And a lot of times, Pete, perfectionism comes from this idea of comparison. We’re usually looking at somebody else’s path or how someone else has maybe done something similar, and we are comparing what we’re trying to do to what they’ve done.

And because of that, it causes us to withhold launching our brand new idea or doing something different in the workplace because we are wanting it to be as good as what we see for someone else. When, really, if you put your thing out there, it can be a different variation or iteration without it having to be perfect.

Pete Mockaitis
Okay. Well, could you share with us a fun story of someone who was finding himself doing some overthinking, some perfectionizing, some almost-starting, and then saw a nice transformation?

Krista Stepney

Sure, I’ll give you an example of a recent leader that I worked with, one of my former clients. He was concerned that a new project that he had to present to his boss was not ready for prime time. And what that meant was he was delaying the deadline of when he was supposed to give his presentation. He wanted to pull in more research articles, more statistics to really kind of add to credibility in an area that he didn’t feel as confident in.

Well, with him pushing that deadline, Pete, his boss, without communicating the reason why, his boss was concerned that he wasn’t really up for the job, that he wasn’t managing his time well. And what we had to do was actually pause and walk through some of the steps in the framework that I call bold.

The first is to block out comparison. I had to explain to my client, “I want you to block out any noise of how others have done this in the past, this presentation.” And then the O is to outline your past wins, “Where have you been successful related to this topic before? How can you draw from that energy of a win to use that as momentum now?”

And then the L is for list your next two steps. And we identified, “What are two things that you can do that readily get you closer to the finish line for this project?” And D is the most important part, is to decide to act. And so recognizing that what he had for that presentation was good enough to actually share with his boss.

What we did was reframe his thinking about how overthinking was keeping him stuck, if you would, and not being able to perform. But walking through those four steps of my framework, we were able to not only rebuild his confidence, but to help him to see where decision paralysis was showing up.

The success from that was he was able to have a strong showing in his presentation with his boss, get some valuable insight and feedback to make it better, but to add back that credibility with his boss that he was aware of the assignment and what he needed to do. And it wasn’t a time management thing, but it was a confidence and overthinking issue that he had to be transparent and open about.

So that’s just one example of where I see that show up sometimes in the workplace.

Pete Mockaitis
Okay. So let’s just go through this B-O-L-D again. So, first, we block out…

Krista Stepney
Comparison. So that shuts out all the noise of how it’s been done before so that you’re not using different paths from other people to try to create what you’re doing. The O is for outline your past wins or successes so it gives people a reminder, Pete, of how to remember that feeling of victory again, to think about some of those past wins no matter how small and to teach your brain that you’ve done it before, “Let’s pull from that same energy and momentum to do it now, to do it again.” It’s a confidence boost.

And then the L is for list your next two steps. And I intentionally encourage people to focus on two steps because sometimes we think that there are so many tasks that we have to complete before we get started. But if you focus on two, it’s more palatable. And I tell people one step is a choice, two steps, that’s chosen movement, right? And so you actually change the position of where you started in the beginning.

And the D is to decide to act. That means you actually have to do something from all the preparation and work that you’ve done in the first three steps of the framework.

Pete Mockaitis
Now what I like a lot about listing the next two steps is that, I’m thinking about David Allen, Getting Things Done. He’s been a guest on the show. It’s all about the next action, the next action, the next action. And so he’s fine with one and, yeah, that’ll get you in motion. But what’s fun about two is that they can really connect with each other and you can be a little bit choosy, what you feel like doing first versus second.

And I like what you’re having to say there in terms of like the two steps, it really is like you’re in a different place, like, literally, if I’m a human being, a bipedal two legged organism, right?

Krista Stepney
Exactly that.

Pete Mockaitis
And I take one step, I guess in basketball, they call that a pivot, right? You haven’t even moved, yeah, one step, one foot still in there, but you do two things. You really do feel like you have some momentum. And I think those two things can really be pretty tiny in terms of, “I’m going to email a guy and ask him when we can have a meeting. And then I’m going to see if there’s someone who’s done this before on YouTube and see what pro tips they got for me.” One, two, and we’re off to the races.

Krista Stepney
Exactly. And, Pete, the great thing about that is there’s neuroscience research that actually talks about how changing your position with those two steps teaches your brain that you actually can accomplish something. And imagine what type of confidence boost that has for someone who’s been stuck for a long time and trying to figure out how to get moving. And I tell people, just focus on two steps, two steps at a time.

Pete Mockaitis
Okay. Now the blocking out comparison point seems like it might be easier said than done when it comes to this emotionally fraught territory. Any pro tips here?

Krista Stepney
There’s something that I call a five-day social detox. And it’s literally disconnecting and detaching from areas where you’re consuming the things that are feeding and fueling that comparison. So, for some people, it might be detaching from social media for about five days. It might be disconnecting from that person that you always go to for advice because you are so enamored with how they’ve done it versus listening to your own voice and coming up with your own insights.

So I give people a prompt of different things they can walk through within those five days of a detox to get more in tune with their inner voice and thoughts versus looking for external opinions and insights that are fueling comparison.

The second pro tip that I would give, Pete, is one that’s tied to an activity that I call Mirror Mirror. And it’s really this activity where I encourage people to either do like a selfie style with their phone or to actually stand in front of an actual mirror and to ask questions about where they’ve actually allowed the opinions or path of others to impact how they think about themselves or the thing that they’re working on.

And it might sound goofy at first to stand in front of a mirror or to talk it to yourself in a selfie style, but you’re literally bringing those ideas that might be swirling in your head out in the open, and getting that out so that you can identify where that comparison is showing up.

And then the second part of that activity is speaking back affirmations into yourself. So identifying that you are enough, that you do have what it takes to get this done, that you are capable of the work that you want to produce. And that’s the lasting image and thought that that person has as they begin to do that work and start to block out comparisons in real time.

Pete Mockaitis
That’s cool. And the mirror stuff, there’s some wild research about the impact of looking at yourself in the mirror in different contexts. Like, we eat less food or more healthfully, I believe, study shows, if we’re looking at a mirror while we’re eating a meal, like who’d have guessed?

Krista Stepney
There’s so much. Because you can’t deny it. It’s right in front of you at that point.

Pete Mockaitis

Totally. Okay. Well, now you’ve got a concept called micro boldness. What’s that all about?

Krista Stepney
So a lot of times people misconstrue that boldness is a personality trait. But I believe, and tied to research that I’ve done, that boldness actually starts in your brain first. And boldness is a neurological skill that can be trained, developed, and evolved.

That means it’s accessible to everyone. So it doesn’t mean that only the extroverts get to be bold, right? It means that anyone that has a brain and believes that neurological skills can be trained can actually do this work.

And so instead of thinking about traditional boldness where it’s big and flashy and these giant leaps, right, that sometimes feel a little bit scary, I encourage people to prescribe to an idea around micro-boldness. And that goes back to what I shared about the two steps.

It’s the iterative, continuous, smaller steps that happen over time that retrain your brain that there’s safety even in uncertainty. And it creates muscle memory that, “Okay, if I took two steps before, I can do two more steps.”

And what it does is, over time, you’re building that neurological skill of boldness. You’re creating an atmosphere where boldness doesn’t have to be lofty or uncertain or scary, but it could be a part of your daily practice.

So micro boldness is the concept that I really try to lean into and practice and teach to help people to understand that these continuous movements and steps can show up in your everyday activities.

Pete Mockaitis
So when you say it’s a neurological skill, I’m curious, if we zoom right into the moment of, “Huh, I kind of want to do this, but I’m kind of scared,” what do you recommend we do right away? Because, tell me if I’m thinking about this right when you say neurological skill. I’m thinking almost like Pavlov’s dogs, like we got these associations and these patterns and these grooves and we just kind of roll with them.

And so if you have a neurological skill, pattern, groove, pathway, such that when you are scared and imagining uncertain spooky scenarios, you freeze up and do nothing, then that can get reinforced. So, I’m curious, with the two steps or micro boldness, what does that look like immediately in terms of, “Here I am, I’m at my desk. I’m feeling the things. What now?”

Krista Stepney
Yeah, Pete, you’re spot on. It is exactly that image you just mentioned about research. There’s associations and loops. I mean, there’s literally research that I did with a neurologist that talks about how people struggle with quitting smoking based on the associations of when they smoke and the patterns that they have, right?

Pete Mockaitis
Yeah.

Krista Stepney
And so the same can be true when you think about fear or uncertainty. So part of it is you have to first unpack why or what’s been associated with that fear. Has something happened in the past, right? Write that down. Get that out. But to your point of, like, “How do you address getting unstuck right in the moment?” there’s a psychological study that talks about the start-anyway script.

And there’s literally a psychologist that says, “If you use this script and literally talk about how you can break this cycle of the associations that you’ve had in the past, it gets your brain thinking that it’s safe to move forward.”

So, for example, the start-anyway script could say, “Even though this makes me nervous, on Tuesday, at three o’clock, when I sit down to check my emails, I’m going to write the email that I’ve been putting off for a week.” And what you’ve done is you’ve associated where you’re going to do it, when you’re going to do it, and what the action will be.

And so, literally, that type of start-anyway script gives your brain a chance to say, “Even if fear, uncertainty, or doubt are present, I am giving myself an action to push forward.” Right? And so then, you set that alarm for three o’clock, and when you sit down at the computer to check your email, you go ahead and send the other email.

Now, this does not mean that it’s a bait-and-switch and automatically it will happen that day, but you’re creating those different changes and association pathways within your brain that allow you to say it’s safe to move forward. There are so many studies tied to the start-anyway script where people have seen so much progress and being able to push past some of that decision paralysis.

Pete Mockaitis
And what’s really fun about that start-anyway script, it reminds me a little bit of the social psychology research about implementation intentions, which we think is the term. And it’s sort of, like, “I plan to work out and, therefore, I’m going to put my shoes here and my clothes there. I’m going to go to the gym at this time. If something comes up, this is my backup time.”

And so we’ve just sort of taken a little bit of time to think through some of the particulars, the specifics, the when, where, how of the matter. And then they got some good data, which suggests, “Hey, sure enough, people go to the gym more when they do that.”

What’s fun about what you’re saying here is you’re acknowledging the emotional tricky bit way early and upfront and in advance. And so it’s almost like when you get there, it’s like, “Ooh, I feel kind of scared.” It’s like, “Yes, we’ve already discussed this.” You know?

Krista Stepney
Right? Calling it right out.

Pete Mockaitis
Yeah. And it could be things like, “I don’t feel like it because this is really boring,” or, “This is tricky because I’m going to get really mad about this thing.” It’s, like, you can sort of address, I imagine, any underlying tricky emotion associated with doing the thing.

Krista Stepney
Correct. And think about it, Pete, how many times when we actually face that scary thing where we say, “Oh, that wasn’t so bad,” or, “That wasn’t as… what I thought it would be.” It’s the same thing. The start-anyway script helps us to push past that so that we can get on the other side of it and realize, “Oh, okay, I was scared and I was nervous, and I acknowledged it, but here are some other things that helped me to push past it and realize there’s still a safety on the other side.”

Your brain is really rewiring itself to know that the next time you face that same type of uncertainty, you can push forward again.

Pete Mockaitis
Yeah, I like that a lot. And so we’re talking a bit about starting. What about maintaining and persisting and finishing? Any pro tips there?

Krista Stepney
Yeah, I think the biggest piece is going back to the concept of micro boldness being a constant and consistent practice, right? There is no finish line to getting to it. Recognizing that it’s important to always go back to where you are starting to see yourself erode or maybe move a lot slower around things.

There’s a practice that I have called the wall of wins. And I talk about this in my book where I encourage people to actually use sticky notes to post on a wall somewhere all of the different triumphs or success that they’ve had in addressing that, because that’s the way that you maintain this sense of microboldness, this sense of pushing past staying stuck, because you, literally, can come back to a memorial of where you’ve done it before.

I tell people, whether it’s personal or professional, we’re going to always have a measure of fear or doubt, especially as we evolve and have new experiences, so going back to the things that you know work. Sometimes we look for something new and novel and the next flashy thing when, go back to the thing that was working and that gave you the progress before as ways to show that this can be an iterative practice that can still serve you on day 31 as it did on day one.

Pete Mockaitis
Yeah, I like that a lot, that notion of collecting the evidence and, even more so, you’re suggesting putting it front and center with the Post-it notes. I’ve done this before in a notebook, but then, you know, it’s buried and you look at it maybe four times a year when you really desperately need all the help you can get, so why let it get to that part? Go ahead and post that for you front and center. Super.

Krista Stepney
I have some teams, Pete, where they have done this collectively as a team in the workplace. And it was interesting to see so many of them with their individual wall of wins because, as you’re starting to write out certain Post-it notes, you think of more things and other things.

And, literally, it became the place where they had some of their most innovative and creative team meetings afterwards because they could come back to this place of saying, “We created things before. We’ve done hard work before.” And so to know that it wasn’t just about their individual success, but the collective success that they could all stand in front of.

And I love that that was just a way for them to honor not only their past success, but a way for them to honor that this was where they would think about creativity and innovation as a team moving forward.

Pete Mockaitis
And, Krista, we had a nice chat right at the beginning about how do we distinguish between, “Hey, I’m being thorough. I’m being high standard,” versus, “I’m overthinking. I’m being perfectionistic.”

I’m thinking about a guest and friend of the show, Kwame Christian, who said, it really stuck with me. He said, “Fear masquerades in many forms.” And that struck me because I think we can do some things and we don’t even realize that it’s fear-driven. And you highlighted it a couple at the beginning.

I’m curious, are there any other sneaky ways we might think we’re being sensible but we’re actually being run by fears you can shine a light on?

Krista Stepney
Happy to, Pete. So, each of the three personas that we talked about, overthinking, perfectionism, and almost-starting are all what I would say are iterations of fear in some form. So this idea of, “Well, I’ll just wait on this side and the familiar,” versus recognizing that if we actually launch something, that’s new territory.

And so the fear of, “What do I do with new? What if I’m not ready for new?” This idea with perfectionism is really this idea of we think we’re waiting to polish something and waiting for the perfect moment when, really, we’re just protecting ourselves from the opinions and perspectives of others once we launch and put something out there.

The same is true for almost-starting. We will lean on this idea that procrastination just means that we’re not motivated, when, really, there’s a fear of what type of time and energy and responsibility comes with actually doing something and making an effort.

And so all of those personas are just different iterations of fear. The word fear can just feel so provocative and toxic for so many people. So we love ideas of like, “Well, I’m just a perfectionist.” That’s an iteration of fear and doubt.

And so the things that I just shared with you, Pete, are how I know that these are things that I think are the tentacles of fear. And as someone who has lived through almost each of one of these personas, I recognize that fear does not stay in one place. And if you do not address it, it grows and shows up in almost every area of your life if you’re not willing to do something about it soon.

Pete Mockaitis
Yeah, and that really gets me thinking. With that specific concern you mentioned, it’s like, “Oh, this is going to be a lot of time and effort and commitment to do the thing, so I don’t want to start,” I’ve absolutely been there. I think this very podcast would have launched maybe two years earlier had I addressed that concern more head on and more quickly.

In a way, there are some validity there. It’s like, “Yeah, this is substantial.” Some things really are a substantial ongoing commitment. And it’s probably good to go in eyes wide open as opposed to, like, “Sure, I’ll run that marathon. No big deal. Let’s buy the flights. Let’s buy the shoes. Let’s sign up for the race.” It’s like, “Oh, shoot, perhaps I should have counted the cost before I went here.”

But I think that’s a really strong one in terms of, “Ugh, all the activity associated with this thing just seems so big that it’s overwhelming and exhausting.”

Krista Stepney
And, Pete, when people are saying that, they’re essentially talking about the cost of the new thing, right? And so, whether it’s the cost of time, the cost of energy, the cost of new attention, I counter with, “What’s the cost of the inaction?” Right?

So if you’re counting up the cost of what it will take to do this new thing, what’s the cost of the inaction? What is it costing you not to do anything? What is that inner tension that you know you still sit with that’s costing you on this side? And then when you look at the cost of inaction versus the cost of what it would take to move forward, I tell people sometimes that decision becomes a lot clearer on moving forward versus staying stuck.

And a lot of times we’re not willing to count up the cost of inaction because we’re so focused on what it will cost us to do something new and different and to actually get started.

Pete Mockaitis
That’s a really great perspective, the cost of inaction. We might assume that because we’re living it, it’s free, but it ain’t.

Krista Stepney
Nope.

Pete Mockaitis
Could you share with us a fun story of someone you worked with in considering these things and how that resulted in some cool breakthrough insights? No pressure.

Krista Stepney
So… I love it. I love it because, actually, each of the personas that I wrote about are either a compilation of different people that I know or just everyday conversations. But Alex is actually a person that I used to work with.

And this is a person that I managed who was probably the most creative and innovative person you would meet. I mean, literally the ideas and the talent that this person had was just unmatched, but they were an almost-starter. Great ideas, but then they would falter, not really get started and move forward.

And so when we had to have the conversation of the cost of inaction, there was a direct correlation to what that meant about performance review, what that meant for the opportunity of advancement for her, but more importantly, what it meant for her being able to evolve and to just really rise to her potential beyond even the workplace.

And so there was a lot of tough conversations around building a performance improvement plan that helped her to actually figure out how to get started. We actually walked through a lot of the different strategies to put a plan in place that didn’t require her to circle the drain of overthinking or waiting for things to be polished.

And here’s the thing, talking to her, maybe a year after we went through a really tough season of her having to address why she was an almost starter, the success now means that her benefits, not the costs, were tied to not only seeing her move forward in the organization, but to actually start her own company.

That gave her the momentum to be able to see that her creativity was really just being boxed in in the organization, where now she had a greater platform within her own company to do far greater things. But now she had the discipline not to just have ideas that swirled, but to actually have tangible results, new clients, new customers, new products that she could actually bring to the market. And the biggest piece is the new joy of knowing that she was able to master and overcoming what perfectionism and procrastination had been her stalemates for so many times.

And so I give you that example, Pete, because, again, going back to that cost of inaction, she would have never even realized additional revenue or opportunities to just work in her expertise, or zone of genius, had we not gone through that tough season of actually talking through what not starting was costing her personally and professionally.

Pete Mockaitis
Lovely. Thank you. Well, Krista, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Krista Stepney
I encourage people to think about the fact that overthinking and perfectionism and almost-starting can be big lofty personas. But the more we actually look at where we are today and see where we sit in those personas, Pete, it gives us an understanding on where we’re actually holding ourselves back within our jobs.

Like, if it’s holding you back from that stretch assignment that you know you should take on or going after that promotion even if you don’t feel qualified yet. And I share this because I have these conversations in everyday discussions, even with family and friends, and this is the piece that I feel so indebted to work through, Pete, it’s like, “How do we get unstuck?”

There’s so much waiting on the other side for us to move forward. And so I encourage people to do that self-inventory and to see where they might be sitting, and to think about how they might use some of those strategies that we’ve been talking about today to move forward and get out of their own way.

Pete Mockaitis
All right. Well, now could you share a favorite quote, something you find inspiring?

Krista Stepney
So Mark Cuban would be one person that I usually pull a lot of great quotes from. I love his sense of perspective around business, but also entrepreneurship. And he has a quote that basically says, “When you’ve got 10,000 people trying to do the same thing, why would you be number 10,001?”

So when I think about doing something different, whether it’s starting a podcast or a new business or a new idea within your company, don’t be the 10,001 person doing the same thing. Step outside the grain of how we’ve always done it and do something different.

And then the second thing I would say is any quote or paragraph in the book by Luvvie Ajayi Jones, she wrote a book called the Professional Troublemaker, one of my absolute favorite books. And she has so many great insights about how you really address doubt, fear, and uncertainty in the workplace, and how being a professional troublemaker really helps you to align with your passion and really thinking about not only the change that you want to see, but the change that we know that this world needs.

So any quote from that book would probably be one of my favorites, too.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Krista Stepney
There’s something that I call a stretch space. And it’s, literally, picking a day out of the week, 30 minutes only, to do something that feels uncomfortable. So it could be like drawing with your non-dominant writing hand. It could be like singing a song in public.

And this sounds a little funny, but I use this as a way to, like, remind myself to do things that feel uncomfortable. And it’s a way for me to actually lean in when there’s not as many consequences of failure, but I use this stretch space as a reminder to say, “Krista, like, where are you pushing the needle on things that make you uncomfortable in your job? And how are you using that opportunity to be more innovative or creative in ways that you haven’t been in the past?”

So the stretch space is probably one of my favorite tools that I lean on a lot.

Pete Mockaitis
And a favorite habit?

Krista Stepney
Starting the day with affirmations. So this is something that I do with friends, with family, with my partner. We will usually share affirmations that we want to set the intention for the day and just to remind ourselves of who we are despite what might be waiting for us throughout the day.

Pete Mockaitis
Any key affirmations that are doing a lot of the good lifting there?

Krista Stepney
One of my favorites right now is, “I am enough,” and recognizing that there are so many people in circumstances right now that try to contradict that statement, but I am enough. I am enough.

Pete Mockaitis
And is there a key nugget you share that folks really love and quote back to you often?

Krista Stepney
“Move Anyway,” the title of my book. Literally, I have so many people who will say that back to me, like, “I was really scared, but I told myself, ‘I’ve just got to move anyway.’”

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Krista Stepney
So on my social media channels, with your TikTok and Instagram and YouTube, you can follow me at Krista D Stepney. And then my website is my first and last name, KristaStepney.com.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Krista Stepney
Move anyway. In the moments where it feels comfortable to be stuck, I want you to consider the cost of inaction. I want you to use two steps to map up things that you can do right now to get out of your own way and to start moving forward for the progress that you know that you’re entitled to have.

Pete Mockaitis
All right. Krista, thank you.

Krista Stepney
My pleasure. Thank you so much for the invitation, Pete. Excited to be here with you.

1117: How to Hack Your Odds to Succeed More and Fail Less with Kyle Austin Young

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Kyle Austin Young shares his techniques for de-risking goals to improve your chances of success.

You’ll Learn

  1. The thinking trap that accounts for most failures
  2. The four paths to success
  3. Why thinking negative improves your odds

About Kyle 

Kyle Austin Young is an award-winning strategy consultant for high achievers, entrepreneurs, and leaders in a wide range of fields. This work has given him the opportunity to develop and refine a powerful system for accomplishing big, meaningful goals that focuses on understanding and changing your odds of success. Kyle is a popular writer for Harvard Business Review, Fast Company, The Boston Globe, CNBC, Psychology Today, Forbes, and Business Insider. When he’s not writing, consulting, or spending time with family, you’ll usually find him fishing.

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Kyle Austin Young Interview Transcript

Pete Mockaitis
Kyle, welcome!

Kyle Austin Young
Thank you for having me. I’m excited to be here.

Pete Mockaitis
Well, I’m excited to talk about success and numbers, two of my favorite things, Kyle.

Kyle Austin Young
Good for you. This is a good fit.

Pete Mockaitis
Yeah, right. Well, could you start by sharing with us a particularly surprising and fascinating discovery you’ve made as you are putting together this opus, Success is a Numbers Game?

Kyle Austin Young
I think one of the biggest surprises to me was I feel like I’ve been able to stumble into why we see so much failure in our world, why we have stats floating around that nine out of 10 businesses fail, that such a vast majority of people who set New Year’s resolutions, ultimately, won’t accomplish them. We hear that most mergers and acquisitions fail to create lasting value for shareholders. Why does that happen? Ultimately, I think that a lot of people are falling into a really specific thinking trap, and I’ll explain it in the context of an example.

Let’s say that you’ve set the goal of trying to run a marathon, and you hire a running coach who says, “I can get you there, but there’s three things you’re going to have to do. I need you to eat, sleep, and train exactly how I tell you to. I’m going to give you a regimen for each of those three things. And if you do all three of them, you’ll be ready on race day. If you don’t, you’re not going to be able to successfully run such a long distance.”

So, in this goal, we’ve learned that there’s three things that have to go right for us to get what we want. And I think when humans set goals, we instinctively try to get a sense of what’s going to be expected of us, what’s going to be required for us to achieve success. I think that’s something we do naturally. I think we also check in with ourselves and ask the question, “Do I think I can do each of those things?”

In this case, “Do I think I can eat, sleep, and train the way that I’m going to have to?” And we try to get a sense of that. I’m going to layer some numbers on it to illustrate where the thinking trap often occurs. Let’s just say that we think it’s 70% across the board, 70% chance I’ll eat the way I’m supposed to, 70% chance I’ll sleep the way I’m supposed to, 70% chance I’ll train the way that I’m supposed to.

This is where the trap happens. A lot of people fall into this error of averaging. We try to consider what’s going to have to go right in order to get what we want, and if we feel good about the individual prerequisites, we feel good about the goal as a whole. And, intuitively, that makes some sense.

If we feel good that we can eat the way we’re supposed to, sleep the way we’re supposed to, train the way we’re supposed to, then why would we not feel good about our ability to run a marathon if it’s the product of these three behaviors, these three disciplines?

But in reality, we can’t average, we have to multiply if we want something that’s mathematically sound. And if we multiply 0.7 times 0.7 times 0.7, we find there’s only a 34% chance that we’re going to be ready on race day. We don’t know where we’re going to slip up, but the odds are we’re going to drop the ball in at least one of these three areas.

And I think that was the most surprising discovery for me writing the book was when I took it outside of the context of my own consulting work and into the world at large. And I think it’s an explanation for why we see so much failure in our world. In this example, we only need three things to go right. And we feel pretty good about each of them individually.

Now, imagine how many things have to go right for a business to be successful, for a merger to be successful, for a public policy to be successful. We start to understand how we can quickly experience a lot of failure if we’re not doing everything that we can to optimize our odds.

Pete Mockaitis
Yeah, I like that a lot. I was literally multiplying in my head as you were speaking like 34%. And, yeah, that is an eye-opening paradigm shift that illuminates a whole lot. And I’m thinking about this applies to just buying something. Like, if you have a lot of criteria for, let’s say we’re talking about food, “Okay, I want to eat healthy. Well, okay, well, it has to be organic and it has to be gluten-free and it has to have, you know, at least a third of its calories from protein.”

And then it has, there’s like two foods. There are two foods in the universe of food that meet my criteria. And it’s like, “Well, I’m not asking for too much,” but when you’re asking for all of those things at the same time, and most things don’t have any of your individual boxes checked, when you aggregate it, yeah, you narrow the field in a hurry.

Kyle Austin Young
It’s a good parallel and it explains or illustrates how important it is to try to design really straightforward paths to the things that we want. A lot of people are trying to wing it, “Oh, I’ll figure it out as I go,” but every time we add a new prerequisite to our success, we can dramatically reduce our odds of getting what we want.

So, it’s important to do what, I call it creating a success diagram, but write down, “What’s the goal? What’s everything that has to go right in order for me to achieve it?” and that’s the beginnings of having the ability to tinker and try to make sure that we’re optimizing to make this as streamlined as possible, because if we’re adding in steps that we could make work around with a better plan, we’re ultimately hurting our odds of getting a good outcome.

Pete Mockaitis
Now, it’s interesting when you spoke with the 70-70-70, you know, I’m a former strategy consultant from Bain and my brain just goes that way. I have a feeling, though, Kyle, you and I may be in the minority in this universe. Can you maybe get us oriented to your numbery probability worldview, if that doesn’t come naturally for folks?

Kyle Austin Young
Yeah, let me give you an example that has no numbers whatsoever, okay? So, when I first graduated from college, again, here’s a no numbers example, I wasn’t super excited about the entry-level positions that I was seeing. I wanted something more engaging, something more demanding, something with more responsibility, something with better opportunities for growth and career acceleration.

So, I did something really audacious. I was 21 years old, had a bachelor’s degree from the University of Oklahoma and I applied to be the product development director at a growing health organization. And, were I to win this position, I was going to be the boss for people who were in their 50s, 60s, 70s. Again, I’m 21. Some of these people have PhDs, master’s degrees. They’re experts in their field, and I’m applying to be their boss. So, a little bit audacious, but I got the interview, and I wanted to make the most of it.

Pete Mockaitis
No kidding.

Kyle Austin Young
So, at that point, what I did is I engaged in a habit that I call thinking negative. Most of the time when we’re pursuing big goals, people encourage us, “Think positive. Don’t worry about what could go wrong. If it’s meant to happen, it’ll happen,” or, “You’ll cross that bridge when you come to it.” I think that’s really, really bad advice.

I understand it. The fear is that if we identify these risks, maybe we’ll be so discouraged that we won’t move forward. I believe we have an opportunity to use our creativity to systematically de-risk our goals. So even at this time, before I was consulting, this was when I was just trying to get my first job out of college, I tried to identify, “What are the potential bad outcomes that could happen instead of what I want?”

And the reason for that is we can understand probability similar to how we traditionally understood matter. We pretty much all heard the phrase that, “Matter can’t be created or destroyed. They can just be transferred and rearranged.” And that’s true when it comes to probability. The odds of all the different outcomes that could happen add up to 100%.

So, if we want to make a good outcome more likely, we have to make the bad outcomes less likely. And one of the most straightforward ways to do that is by thinking negative, identifying the bad outcomes, and trying to reduce the risk of those things coming to life.

So, in the context of applying for this really important position, something that had the opportunity to really accelerate my career, I identified three potential bad outcomes. The first was that maybe the hiring squad would reject me because I looked so young and they were concerned there’s just no way that someone so young could lead this team. You know, understandable.

Well, what could I do in response to that? I couldn’t change my biological age, you know, I couldn’t do the Captain America thing and take the superhero.

Pete Mockaitis
Put a white beard disguise.

Kyle Austin Young
Yeah, well, that’s literally, half of that is what I did. Half of that is literally what I did. I was 21 years old. I looked like I was even younger than that. So, in preparation for the interview, I grew a beard and it just made me look several years older. It didn’t make me look as old as the people I’d be managing, but it at least took the edge off. I didn’t walk in looking like a little bitty kid.

So that was just a creative solution to try to de-risk that potential bad outcome. In the book, I call them PBO, another PBO that I identified was they might not want to hire me because of how flimsy my resume was. I didn’t have a lot of experience. I was fresh out of college. Again, I couldn’t change that. I couldn’t go out and get years of experience in preparation for this interview. But I could try to redirect the conversation.

And so, what I did is before the interview, I typed up a plan for all of the ways that I was going to try to reinvent and optimize this department. It became so thick that I had to have it spiral-bound, it was a book, and I took it with me and gave it to everybody I interviewed with.

And when they would ask me questions about my past, about my resume, I would just redirect it to become a conversation about the future, about the plan that I had for this department. And it, ultimately, took a lot of the pressure off when it came to not having a lot to show in terms of prior work experience.

The third potential bad outcome I realized, this is the last one I’ll give an example of, was that there was concern that I might not fit in with the existing team members. They might reject me thinking, “How is somebody young going to get along with these people who are so much older than he is? These people who are his parents’ age, his grandparents’ age, how is he going to be able to manage them effectively?”

So, what I did was a little bit creative. I asked an existing team member if the department had read any books lately, and she recommended a few different titles. And so, I went out and read all of them. And what that gave me the ability to do was speak this team’s language. I knew about their goals. I knew about some of the frameworks they were using and considering. I could make inside jokes.

I ended up in a group interview at one point where it was me and several other candidates who had gray hair, much older than I was, much more experienced, probably much more qualified. And I was running circles around them because I knew exactly what the team was up to. I made a joke at one point. There was a book out called The Whuffie Factor. It was about how brands can win social capital.

And somebody on the team presented an idea and I said, “I think that could bring us a lot of whuffie.” And I remember looking around, the other candidate’s eyes are bugging out of their heads, like, “What did he just say? What is he talking about?” But the existing team members were all laughing. They knew exactly what I meant.

So, at the end of all of this, I got the job. I became the product development director for this health organization at 21 years old. It all started by identifying what was going to have to go right. In this case, it was pretty straightforward. I just needed the offer. I already had the interview. But what could go wrong? What were the potential bad outcomes that could sabotage me getting what I wanted?

I identified three. I used my creativity to try to take as much risk out of them as I could. I tilted the odds in my favor and I walked away with a good outcome. I would later be laid off from that job, laid off from my next leadership position, and that’s what inspired me to start consulting. It was the diversification that it brought. But it was certainly something that set my career on a very different track than it would have been if I’d started in one of those assistants to the marketing manager roles.

Pete Mockaitis
Well, Kyle, that is a heck of a story. And I imagine that the people hiring you must’ve been scratching their heads, like, “Who the heck is this guy? Where did he come from? Are we crazy to actually consider this? But, like, we all saw the same thing. He was saying a lot more smart stuff than the other people. Nobody else had a spiral-bound opus master plan for what to do. So, in a way, it seems crazy to hire him, but another way, it seems crazy to not hire him.”

Were they open with you about this?

Kyle Austin Young
Oh, that’s exactly what happened.

Pete Mockaitis
Like, Kyle, “Here’s where we’re coming from, man. Here’s the deal.”

Kyle Austin Young
I got a call from one person, I think, it was kind of unsanctioned, and it was just him saying, “Obviously, we can’t offer you this job, you’re 21, this makes no sense.” But then I, just listening to him talk himself out of it. And so, I just sat there and it was about 30 minutes of him trying to talk himself out of voting to hire me.

I got an email from the CEO the day after that interview where there was a group interview. I just bumped into him in the hallway and, again, I’m crazy. So, I said, you know, “Hi, I’m Kyle. Here’s one of my spiral-bound plans for turning around the product development team,” and gave it to the CEO of the organization.

The next morning, I woke up to an email from the CEO, who I wasn’t really supposed to have even seen that day, and I thought, “Oh, this can’t be good.” And he said, “In my entire career, you’re the most prepared candidate I’ve ever seen.” And so, there’s this line in sales, I’m not a salesman by trade, but there’s a line that, “Selling is overcoming objections.”

And I see probability hacking as a similar discipline. Essentially, we have something that we want to happen, reality has some objections to that because our goal comes at the opportunity cost of all these other potential outcomes, and it’s our job to kind of sell life on the future that we want, try to overcome these objections, take these risks off the table, and make it where our path is the path of least resistance.

Pete Mockaitis
Yeah. Well, boy, you know, Kyle, this is a very exciting conversation. I feel like this whole body of work, this collection of ideas, has tremendous flexibility and power and implication. What comes to mind for me is, like, the 80-20 principle. Like, that’s just, like, eye-opening, game-changing, a wide array of things. And, boy, when you get it, things can be so transformative, it almost can feel like magic.

And so, boy, there are so many implications to this, but one I’m thinking about is that you got to get pretty specific, and you got to get pretty somewhat focused on a narrow-ish set of priorities. Because, Kyle, I mean, you can’t make a spiral-bound plan and read everybody’s favorite books for 20 interesting job opportunities. You got to kind of narrow the playing field in order to go all in on that thing and create unheard of results.

Kyle Austin Young

I think that’s true. I think that, in that specific example, had I been applying for 20 jobs that I wanted as bad as I wanted that product development director job, there could have been some challenges. Now, I would, in a friendly way, counter and say that I think some emerging technologies are making that more possible than ever.

We now have tools that can help us create proposals much more quickly than we could when I was applying for my first job out of college. We now have tools that summarize books for us and give us the opportunity to digest the key insights from a piece of content a lot faster than we would have, otherwise.

But, yes, you’re absolutely right that it starts with a goal. It starts with getting really clear on what you want, and, in that context, you then have the opportunity to optimize your odds. One of the reasons why I think that’s really important also is when it comes to asking for advice. I’ve, historically, this sounds arrogant, but I’ve historically been kind of opposed to asking for advice, and it’s not because I think I know everything, not by a long shot.

But what I found is a lot of people’s advice is unapplicable in ways that sometimes can even be confusing. And I’ll tell you a story about that. One time, I was considering taking on this new consulting client and it was going to be a huge retainer, lots and lots of money. But this was also just a notoriously difficult person. It was going to be a really stressful engagement if I chose to take it on. And I wasn’t sure what to do.

So, I decided to reach out to some peers and colleagues and ask them what they thought. And, originally, I was really frustrated because it almost split down the middle. About half of them told me, “Take the money,” and about half of them told me, “Why would you want the stress?” And at the time, I just thought, “How am I going to be able to make heads or tails out of this advice?”

And, finally, I noticed a trend. And the trend was that the people who I asked who had significantly less money than I did, almost unanimously said, “Take the job. Make the money. Why would you not?” And the people who I asked who had a lot more money than I did, almost unanimously said, “Why would you enter into such a stressful contract just in exchange for a paycheck? You don’t need that money. Go make it somewhere else.”

And what that taught me was these people weren’t really giving me advice in the context of what I wanted, in the context of my opportunities and limitations. They were giving me advice from their own context. The people who wanted money told me, “Go get the money,” and the people who wanted to avoid stress told me, “Go avoid the stress.” But that wasn’t really something that accounted for my priorities.

So, I encourage people to create a success diagram, which includes everything we’ve talked about. What’s the goal? What’s everything that has to go right for you to achieve it? For each thing that has to go right, what are the things that can go wrong?

And what’s powerful for that is it creates a context. It creates a context that allows me to ask other people for advice because now we’re on the same page. It creates a context that allows me to collaborate with other people who might be participating in the project. I can now delegate, I can brainstorm, I can say, “Here’s what we’re pursuing, here’s what has to go right, here’s what could go wrong.”

“Kevin, what can you do about this risk over here? Felicia, what can you do to help us take the risk out of this other potential bad outcome?” We now have the ability to have a shared text and, ultimately, it makes us a lot more effective when we’re pursuing big goals.

It also just gives us a way to store information. So, just as you mentioned, as the context changes, as we get new information, we have a place to put it where we’re constantly getting smarter over time and we can get that focus that you described.

Pete Mockaitis
Well, Kyle, this is such good stuff. Walk us through the whole thing in depth. So, we’re talking about the diagram. You just keep talking.

Kyle Austin Young
Well, you know, ultimately, what I teach in the book is I think that there’s been this cultural narrative that there’s two types of people who succeed. People who are really talented, connected, privileged, and people who get lucky. I don’t think that’s a very good understanding. It doesn’t take probability into account at all.

I think there’s four paths to success. I think some people succeed in spite of really bad odds because they get lucky. I tell the story in the book of Norma Jeane Dougherty. She’s working at an aviation munitions factory during the war when a photographer comes to take pictures for a military magazine. He notices how pretty she is.

He says, “Would you be interested in potentially having a career in modeling, be on some magazine covers?” She says, “Sure.” Quits her factory job, has a successful modeling career, and then, ultimately, has a really successful acting career under the stage name Marilyn Monroe.

Now, that’s a cool success story. Good for her. But if you met somebody who is an aspiring actress, would you reverse-engineer Marilyn Monroe’s story?

Pete Mockaitis

“Here’s what you got to do. Just get discovered on your job and then…”

Kyle Austin Young
“Step one, we’re going to need to get you a job at an aviation munitions factory because that’s what Marilyn Monroe did.” No, you wouldn’t. She, undeniably, achieved enormous success, but she did that, overcoming really bad odds. She got lucky, right?

So that is one of the paths through which people succeed. And it’s important to acknowledge that because it explains some of the success stories in our world that people have had such a difficult time reverse-engineering. It might not be as obvious as Marilyn Monroe, but there are stories where we’re out there, you know, “Oh, every CEO drives a blue car. Buy a blue car and you’ll be a CEO.”

No, you won’t. That’s unrelated. There’s no causation there. They just like blue cars. It has nothing to do with that. So, it’s important to understand that some people are succeeding through luck. It’s important also to understand that we have the opportunity to experience more luck in our lives when we recognize that you don’t always have to beat the odds, sometimes you can play them.

One way that you can overcome bad odds is through the power of multiple attempts. I interview entrepreneurs for the book, like Apoorva Mehta who founded Instacart. Instacart experienced enormous growth during the pandemic because people were at home, they couldn’t go to the grocery store, and grocery delivery was in exactly the right place at the right time.

I think it was, don’t quote me, I could find the number, I believe he said it was a $9 billion increase to their valuation. Just absolutely remarkable what they were able to achieve. So, you hear that, you think, “Wow, how could anybody be that lucky to be in exactly the right place at the right time?”

Then you learn that Apoorva Mehta started over 20 businesses before Instacart. And you think about these numbers in our heads that nine out of 10 businesses fail. Well, we would expect a couple of his businesses to be successful. Maybe not nine billion in ten months, but, all of sudden, these odds have changed because of the power of multiple attempts.

In the book, I also talk about Thomas Edison. Thomas Edison was in a race to develop the first practical incandescent lamp, and he’s, ultimately, competing for this really valuable patent that could change the trajectory of his career, but he’s not the only person trying to do this. All of them are struggling to find a filament that can get hot enough to glow without catching on fire or snuffing out, not being worth the effort.

What he did that was different than these other inventors, was he experimented with 6,000 different plant materials, and he ultimately finds that carbonized bamboo, which would not be my first guess, is this nearly ideal filament for what he was looking for. He gets this patent. It helps him achieve enormous success in his career. So, some people are succeeding because of the power of multiple attempts, and I give some examples of that.

Other people are succeeding because they choose to, very intentionally, pursue goals where their odds are good. And I think there’s a lot of wisdom in that, too, to recognize that we have areas of strength, and that because of those areas of strength, we have an opportunity to choose goals that are more likely to succeed. And then success tends to beget success in other areas.

I give the example in the book of people who want to play in the National Basketball Association, just to illustrate how our attributes can change our odds. If you’re shorter than six feet tall, and the average US male is 5’9″, I’m 5’11”, so I’m under six feet tall, then your odds of playing in the NBA are one in 1.2 million. So that’s terrible odds. Terrible odds.

But here’s what’s really interesting. If you’re between six feet tall and six foot three, your odds go up to one in a hundred thousand. If you’re between six four and six seven, it’s one in eight thousand. Between 6’8 and 6’11, 1 and 200. And this is what knocks people over if you happen to stand over 7 feet tall, if you’re over 7 feet tall, your odds of playing in the NBA are actually 1 in 7. One out of every seven people over seven feet tall is playing in the National Basketball Association.

Pete Mockaitis
The rule of seven.

Kyle Austin Young
At least in the United States of America, yeah, you’d line them up. And that’s pretty incredible to think about, that as we just got incrementally taller, our odds changed and changed and changed. And by the end of it, we went from one in 1.2 million to one in seven.

So, there’s real power in taking stock of, “What are the areas where we do have strength? What are the areas where we do have advantages? They might not be the goals that we’re most excited about right now, but could pursuing some of those goals lead to opportunities down the line?

You know, I’m really thankful to have this book deal. One of the things that made that possible was, first, writing for sites like Harvard Business Review and Forbes. Those were smaller accomplishments, but they brought bigger accomplishments within reach.

And then the fourth path to success is what we’ve described. It’s probability hacking. It’s taking the odds we have, thinking negative, identifying bad outcomes, and using our creativity to ultimately make those odds better.

In some ways, we can layer those onto the other three paths. We can use it to get lucky more often. We can use it to reduce the number of repeated attempts that we might need. We can use it to make more goals, things that actually look pretty good from an outlook standpoint. So that’s more or less how I think about this.

Pete Mockaitis
Okay. Well, so thinking about your second chapter, “Understanding Your Odds,” I mean, you had a delightful bit of research there about the NBA. How does one go about knowing the odds given, by definition, the future is not completely knowable? So, I mean, I could just make up some numbers in a spreadsheet, but how do I get those?

Kyle Austin Young
It’s a fair question, and I’m very transparent about the fact that this is going to be an estimate. You have to kind of choose between two different realities. You can turn to base rates, which don’t typically take your individual attributes into account. They’re normally a guess. Often, odds are dramatically misreported. Some of the things that, you know, considered understood to be absolutely true aren’t even close to that.

I bring in a couple of news headlines. Here’s three. These are real-life headlines published by actual news outlets. One of them is, “Texas man survives one in a million chance of being struck by lightning.” Another is, “One in a million chance, Salado couple’s car struck by lightning.” Another is, “The odds of getting struck by lightning are one in a million. Wednesday, it happened three times in Wichita.”

One of those stories actually features a quote from an emergency room doctor affirming the idea that your odds of being struck by lightning, actually the exact quote is, “Your chances of being struck by lightning are roughly one in a million.” But according to the National Weather Service, the actual number for the average American is one in 15,300.

It’s not one in a million, not even close to one in a million. The closest I could come to explaining that one in a million number is that’s roughly your odds in any given year, but it’s not your odds over the course of a lifetime.

Pete Mockaitis

Well, I think you’re being generous, Kyle. I think no one really thought about it. They just say, “It’s really rare, so we’ll call it one in a million.”

Kyle Austin Young
Yeah, sure, it’s a one in a million thing. We love the number one in a million. It’s one in a million. I give the example. I share a short story that’s about someone who dies in a tragic bicycle accident. It’s fictional, but the phrase one in a million comes up. And, okay, sure, dying in a bicycle accident, one in a million. Surely, right, I mean, that has to be so rare. According to the National Safety Council, one out of every 3,546 Americans will die in a bicycle accident.

So many of these numbers that are circulating in our world are just made up. They’re misreported. They don’t take our individual attributes into account. Sometimes they’re weighed down by people who made bad decisions.

When we think about the odds of a new product succeeding when it’s released to the market, there are rates for that based on research. But then you think about projects like Bic for Her, which was a line of writing pens that were marketed to have a thinner barrel to fit a woman’s hand.

Pete Mockaitis
Yeah, women need that.

Kyle Austin Young
Yeah, women need a thinner pen so that they can write effectively. And this product got laughed out of the market, pretty quickly discontinued, but there were significant investments made to release this product.

And so, when you think about that, if they were to just do even a little bit of keyword research, I give some examples in the book, they could find pretty quickly that no one was looking for pens for women. That wasn’t a desire. There were people looking for a lot of other types of pens that could’ve been potentially a better opportunity if they were to release a product in that space.

And so, base rates are also weighed down by people who made decisions that you probably wouldn’t make, right? We look at how many failed products there are. Well, we found that the number one cause of failed product releases, according to some data by CB Insights, is a lack of, they call it no market need. It’s just a lack of demand.

Pete Mockaitis
Yeah, nobody wants the thing.

Kyle Austin Young
Yeah, nobody wants the thing. So now we’re thinking about, “Well, base rates say that most of the products that get released failed.” Okay, but is that because people are releasing things that they never took the time to validate at all? If I take the time to validate demand for my product or service, my odds are very different.

So, ultimately, you ask the question, “Where do these numbers come from?” And you have to make a choice. You can turn to base rates, which have a number of flaws, or you can estimate. And what the leading forecasters in the world do is they will typically try to break big predictions about world events into smaller ones.

Instead of saying, you know, “What are the odds of this war happening?” they’ll say, “What are the odds that this country experiences an affordability crisis while this other country experiences a surge in nationalistic pride?” whatever the case may be. They try to break it down into the component parts, the ingredients that could lead to a conflict like that or to a good outcome, depending on what they’re predicting.

And when we break that down in the context of our goals, I find that we have an opportunity to make predictions that can be, in some ways, an antidote to overconfidence. If we go back to that idea of running a marathon, we need to eat, sleep, and train according to specific regimens for 90 days, what’s the base rate that says whether Kyle will stick with his diet for 90 days? I mean, I’m Kyle. Like, there’s no statistician running the numbers on that.

So, to some extent, there is an expectation in the context of these very individualized and personal goals that we’re going to have to make some estimates. But by breaking them down into the component parts, and then being informed by base rates, letting them challenge our assumptions, I think we have an opportunity to deepen our understanding of how likely we are to get what we want.

And again, beyond that, by probability hacking, by using our creativity to take the risk out of these goals, we have an opportunity to improve our odds of success. And that’s what I think can change our lives.

Pete Mockaitis
And I’m curious, do you have any rough numbers for starters that you like to hang your hat on or base level assumptions? Because, for example, when I’m considering a business initiative, it’s like, “I have no idea if this thing is going to work out.” It’s like, “But it seems like a good idea to me.” But historically, you know, the slight majority of “seems like a good idea to me” things did not work.

So, my base level assumption is like, “There’s a 30% chance that this thing will work out.” And then I like to see, “Okay, well, given that,” this is why I think you and I are simpatico. It’s like, “Well, given that, is it worth the time and money to embark upon this risky path, knowing there’s a less than one in three chance it’s going to work out?” And it’s like, “Well, heck, yes, it is because the upside is so substantial within. Well, then game on, let’s do it.”

So, I found that quite helpful, it’s just like put that in a spreadsheet and mapping it out. So, 30%, it’s a little bit arbitrary, a little bit made up, but it’s kind of based on my own experience, so there’s more than nothing in terms of the evidence supporting it. So, do you have any rules of thumb, guidelines, numbers that find their way into your estimates often?

Kyle Austin Young
Sure. I’m not a financial advisor. I can’t give investing advice, but I can say that I tend to be more risk averse than most people do. I hate losing money. I just almost can’t stand it. So, I want to be pretty confident that a goal is going to be successful.

And how do I get a sense of that? Well, I create a success diagram and I try to look for gaps in my thinking. I, then, again, have a context for asking for advice. I can go to people who know more than I do and say, “Are there bad outcomes I’m not considering or bad outcomes that I’m not taking seriously enough? Is there a more straightforward path to what I want?”

The thing that I find encouragement in. There are two things, actually. One is, you mentioned earlier that this isn’t really intended to just be a step-by-step framework, that that’s part of it, but it’s really a way of thinking and a suite of tools that we can use situationally.

Sometimes we might want to leverage the power of multiple attempts. Other times we might want to create a success diagram and try to do everything we can to minimize the risk of potential bad outcomes. We can do that in real time at every step in the process.

So even if we need to pivot, even if we think we need department manager A’s approval, it turns out we’re going to need department manager B’s approval. Great. What are the reasons that that person might reject what we’re, ultimately, offering?

So, there’s an opportunity to do this work as we go and improve our odds. And the knowledge that I have the ability to do that is one of the things that gives me confidence that even when uncertainty arises, even when unexpected speed bumps get in my way, I know how to change my odds, and that’s something that I find encouraging.

The other thing, though, is I encourage people not to think of our goals necessarily as pass/fail. Even if we don’t accomplish the original outcome, we can sometimes accumulate assets and resources that can be repurposed.

In the book, I tell the story of this group of friends who, I believe they just left jobs at PayPal when they don’t, I’m pretty sure it was PayPal. I’m not 100% positive. They decided to start this new dating website at a time when the internet was much younger or much newer, and it was difficult to upload content to the internet. It just wasn’t something that many people had the tools or the skills to do.

And one of the ways this dating site planned to differentiate itself was it was going to make it really easy for people to upload a video introducing themselves, and then put themselves in a position to meet people who might want to go on a date with them. And that was a pretty clever differentiator at that time.

The challenge was they just couldn’t get people to do it. It was a time when it was a new tool, privacy concerns were a little different back then, the idea that I was going to upload a video of myself to the internet for strangers to watch to consider whether or not they wanted to go on a date with me, that sounded crazy. Now we put content of ourselves online all the time, but that was a concern.

So, ultimately, this dating website fails. But this group of entrepreneurs didn’t give up on the idea. They instead stopped and asked the question, “What assets and resources have we accumulated through the work that we’ve already done?” And one of the biggest things was they’d use their programming skills to develop this incredible tool for uploading videos to the internet, something that was really difficult to do at the time.

So, they pivoted a little bit to a new goal, which was, “What if we started a website where anyone could upload videos about anything they wanted to?” And they call it YouTube. They end up selling it for one and a half billion dollars, and it becomes this thing that changes their lives. And so, you asked the question, “At what number is something a go for me?”

Well, I’m more risk averse than most people are, but I know I can change my odds over time. And I also don’t necessarily view failure the exact same way, because I know of a failed dating site that made over a billion dollars.

And so, I think there’s typically opportunities when we have a success diagram to be able to collect, or rather remember and process, “Here’s all of the resources that we’ve been able to get our hands on as a result of the work we’ve done.” We’re not finishing where we started, even if we’re not finishing where we wanted to.

Pete Mockaitis
So good. Well, so, Kyle, we’ve said the words success diagram a few times here. Can you tell me, literally, pen to paper, what does my success diagram look like?

Kyle Austin Young
Your success diagram starts with the goal you want to accomplish. That’ll go on the right side of the page. And then you will make a list leading up to it of the steps that are going to have to be achieved in order to accomplish it or the things that have to go right. Sometimes it’s not linear per se. Sometimes it’s just, you know, the ingredients in success, like in that training for a marathon example.

It’s not that we’re going to eat a certain way, and then we’re going to sleep a certain way, and then we’re going to train a certain way. In reality, it’s that we’re going to be doing three things simultaneously that we’ve been told can lead to success. So, there is a template.

This will get better over time, but I wanted to give people something because it’s a question I get a lot. If you go to SuccessDiagram.com, there’s a free template that you can just print. You don’t have to buy my book or anything like that. You don’t even have to give your email address. It just makes it really easy for you to fill in, “Here are some of the critical points on the path to my goal. Here are some of the things that might go wrong.” So, that’s something you could certainly take a look at. It’ll be helpful for you.

I know that podcasting, you know, it’s a little bit tricky with an audio discipline to paint a word picture for you, but I typically draw a circle for everything that has to go right. I write the thing in the center of the circle, one at a time, goals at the end of the list, and then beneath each thing that has to go right, I just make a list of the potential bad outcomes that could ultimately sabotage my success.

Pete Mockaitis
All right. Well, Kyle, tell me, anything else you want to make sure to mention before we hear about a few of your favorite things?

Kyle Austin Young
I want to talk about my favorite things.

Pete Mockaitis

All right, let’s do it. Can you start with a favorite quote?

Kyle Austin Young
You know, one of the real privileges of writing this book was I got the opportunity to interview Jack O’Callahan who played for the U.S. Men’s Olympic Hockey Team in 1980 during the “Miracle on Ice” when the United States beat the Soviet Union, this very unlikely victory.

He has this, I wouldn’t call it a quote, they used it as a quote in the movie version, but he says that he doesn’t remember exactly what was said by his coach Herb Brooks in the locker room before the game.

But he says he remembers leaving the locker room to take the ice with the impression that what his coach had said was, or tried to communicate, was, “If we played these guys 10 times, they would probably beat us nine times, but they aren’t going to beat us tonight.”

And that’s a quote that means a lot to me, because it acknowledges that we often are up against goals where our odds aren’t very good, but through the power, in my opinion, of multiple attempts, we have the opportunity to persist, achieve success, and then dramatically change our odds on subsequent pursuits.

And if we go into each one of those, recognizing that we’re going to fail maybe even more than we succeed, depending on how audacious the goals we’re pursuing are, but this mindset, “They’re not going to beat us tonight, that we’re going to do everything we can to make this the time that we ultimately find success,” I think we put ourselves in a powerful position.

Pete Mockaitis
And a favorite study or experiment or bit of research?

Kyle Austin Young
I’ve already mentioned this one, but I think that one of my favorites is just the story of Thomas Edison because what I love about his story is a lot of people have this idea of kind of decision overwhelm, that, “If there’s too many options, we’re going to be paralyzed and we won’t know what to do.” I can understand why people would feel that way.

What I think the opportunity is when we’re making decisions like that is we just need to find a standard to measure the ideas against. And in his case, it was just, “Which one of these filaments glows the longest without burning out or without catching on fire?” And that allowed him to sift through 6,000 different ideas, and it wasn’t overwhelming. He just had a stopwatch. It’s just, “Which one of these accomplishes the goal?”

And so, I think a lot of people who are struggling to weigh their options and make a decision that they’re proud of are doing that because they haven’t really defined what success looks like. If we know what success actually looks like, we can hold our ideas up against it, and, all of sudden, it becomes a lot easier, in my opinion, to identify the one that makes the most sense in our context.

Pete Mockaitis
All right. And a favorite book?

Kyle Austin Young
I’ll tell you book that I think pairs really well with mine. It’s a book by a friend and colleague, Dr. Ron Friedman, it’s called Decoding Greatness, and he takes the idea of reverse engineering and brings a framework to it. It’s basically, “How can you take great work, completed by other people, and use it to improve your own performance?”

And I think it’s a really nice pairing with my book because, ultimately, if you have a framework for learning how to do things that comes from studying others, and then you have a framework for improving your odds of success, then I think you’re in a pretty strong position.

Pete Mockaitis
All right. And a favorite habit?

Kyle Austin Young
A favorite habit for me is thinking negative. I’m sorry to be an Eeyore, but I think that the idea that positive thinking is an antidote to risk just doesn’t make any sense, the idea that I can somehow wish something into existence. I think there’s tremendous value in focusing on what we want.

I think there’s tremendous value in that sense of kind of manifesting what our intentions are because when we’re really clear on what the goal is, it helps us sort through the information that we experience in life. We know who to talk to at a networking event. We know which news headlines to pay attention to and which might not be relevant to us. So, I totally value and appreciate the level of focus that I think is implied there.

But for me, tell me how if I’m training for a marathon, positive thinking is going to keep it from raining on a day when I need to run, to tell me how wanting to run a marathon is going to prevent shin splints? It just doesn’t work like that. We have the opportunity to think negative, identify the things that could go wrong, and use our creativity to systematically de-risk our goals.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with folks, they quote back to you often?

Kyle Austin Young
Probably you don’t have to beat the odds. Well, sometimes you don’t have to beat the odds. You only have to play them. Obviously, there’s goals where that doesn’t apply. I talk about the story of someone trying to graduate from college, and some people have better odds at that than others do.

And it wouldn’t make sense for someone with bad odds to enroll in four different universities and hope that they’ll complete one of the four programs. So, there’s certainly exceptions to that. But in many goals, one of the most reliable ways to overcome bad odds of success is through the power of multiple attempts.

Can I tell one last story very quick?

Pete Mockaitis

Oh, yeah.

Kyle Austin Young
In the book, I talk about Ben and Jerry’s. Ben and Jerry’s was this upstart organization that wanted to enter into the really crowded industry of ice cream sales. And at that time, and also today, the best-selling ice cream flavor in the world is vanilla. It’s really hard to make a vanilla ice cream that’s so much better than everyone else’s that they leave their favorite ice cream brand and come over to your company, right?

So, they decided to do something different. They said, “We’re going to try to make exotic new flavors that no one’s ever heard of before. And it’ll be so provocative that people will say, ‘Well, I’ve got to try that.’ And if they like it, we’ll be the only place they can get it because no one else has these crazy flavors that we’re dreaming up.”

But that’s an unreliable strategy, at least in the context of one attempt. It’s hard to guess what bizarre ice cream flavor enough people are going to like and want to actually try. So, what they did is they entered into a model where they knew that failure was going to be a big part of it, and they resolved to celebrate those failures.

And so, if you ever go to the Ben & Jerry’s factory in Waterbury, Vermont, I’ve been personally, outside, they have what they call the flavor graveyard, and it has actual headstones with these little funny epitaphs for failed ice cream flavors that they’ve had over the years. They have over 300 discontinued flavors of ice cream.

But recognizing that that was going to be part of the game is what allowed them to, ultimately, uncover classics that made them the best-selling ice cream brand in America for many years.

Pete Mockaitis
And, Kyle, if folks want to learn more or get in touch, where would you point them?

Kyle Austin Young
If you want to grab a copy of the book, you can do that pretty much anywhere – Amazon, Barnes & Noble, Target, directly on the Penguin Random House website. If you want to learn more about me, you can go to my website, KyleAustinYoung.com.

But if you want to connect, then find me on LinkedIn. That’s been one of the fun surprises about this journey is, at first, I wasn’t asking for that specifically, but people would find me on LinkedIn after some of these interviews and reach out. And it’s been a lot of fun to have those conversations. So now I’m just trying to shorten the path to that. If you have any questions, send me a message.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Kyle Austin Young
I would encourage you to try to create one success diagram for a goal. I would encourage you to try to see what it looks like. You’re not going to have all the facts, and, in some cases, that means you won’t want to rely on predictions that would come out of it, but you’re now going to have a tool that allows you to collect information, add it over time.

And when you create diagrams for various goals that you’re considering, you can start to make decisions around which one makes the most sense in your context. In so many cases, when people are trying to prioritize a goal, they’ll sometimes ask the question, “Which one aligns most with my values?” or, “Which one sounds like the most fun?” or, “Which one do I think will bring other opportunities within reach?” All those are great questions.

But if we aren’t stopping to also consider our odds of success, then why does it matter how much alignment there is if the goal’s almost certainly going to fail? I think that we need probability to have a seat at the table. Certainly, there’s goals like curing cancer, where even when the odds are bad, we need to keep trying to do it.

But in the context of our careers, I don’t see any reason to invite that level of risk. Let’s find the goals that are most likely to have a good outcome and then ask questions like, “Where is there the most alignment?”

Pete Mockaitis
All right. Kyle, thank you.

Kyle Austin Young
Thank you.

1079: The Brain Science Behind Successful Change with Dr. Britt Andreatta

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Dr. Britt Andreatta explains the neuroscience behind why we resist change and what all levels of the organization can do to handle it better.

You’ll Learn

  1. How and why our brains resist change
  2. How to actually get people on board with change
  3. How leaders unknowingly alienate people with change

About Britt

Dr. Britt Andreatta is an internationally recognized thought leader who uses her background in leadership, neuroscience, psychology, and education to create science-based solutions for today’s workplace challenges. Britt is the CEO of Brain Aware Training and former CLO for Lynda.com (now LinkedIn Learning). She has over 10 million views worldwide of her online courses and is the author of several best-selling books on the brain science of success including Wired to Grow, Wired to Resist, Wired to Connect, and Wired to Become. She recently won the 2024 Thought Leader of the Year by the Association for Talent Development. She is frequently named a “Top 10 Influencer” and regularly consults with organizations on leadership development and learning strategy.

Resources Mentioned

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Britt Andreatta Transcript

Pete Mockaitis
Britt, welcome!

Britt Andreatta
Thanks, Pete. It’s great to be back and have a chance to connect with you.

Pete Mockaitis
Oh, yes, it’s good to be chatting. It’s been 500+ episodes, so it’s about time, I’d say.

Britt Andreatta
Yes, you’d been busy. I love all the stuff you’re doing. You seem to talk to everyone.

Pete Mockaitis
Oh, thank you. Yeah, well, it’s funny, our LinkedIn has so much overlap with folks.

Britt Andreatta
I know.

Pete Mockaitis
And you’re up to stuff, too. So, you’ve got a second edition of Wired to Resist that is fresh, and we talked about your other books but didn’t go into much detail about Wired to Resist in our previous conversation, so it seems like now is the time. So, can you tell us, what’s this one all about?

Britt Andreatta
Yeah, so Wired to Resist, the first edition is all about change and the brain science of change, and why humans are kind of biologically wired to resist it. But in this new edition, I’ve just updated a lot of the data, I’ve added a lot of new content. Change has really accelerated in the last five years since I wrote the first edition. And so, we know that people are experiencing change fatigue more than they ever have, and that’s driving burnout.

We know that technology is just flooding pretty much every part of our lives with massive upheaval. And, of course, you know, the world changes and the environment creates pressure. So, I really wanted to update it so that it was relevant for what we’re all kind of navigating on a daily basis these days.

Pete Mockaitis
Okay. Well, so change, it’s a juicy topic. Can you tell us, in your work and research here, what’s among the most surprising and fascinating discoveries you’ve made about us humans and brains and change?

Britt Andreatta
Yeah, so the research has shown that when we go through change, there’s kind of four key brain structures that can get activated. So, one is the amygdala, and we tend to respond to change as potential danger until we get more information. So, our body always is a survival mechanism, and it’s going to assume the worst unless it gets more information.

So, the amygdala can get kicked off. That can be made worse depending on how transparent the leaders are and if they leave room for the brain to fill in a story. Because when we fill in a story, we always fill in layoffs and, “Losing my job and it’s going to be awful.” So, the amygdala is one.

The basal ganglia is the second one that has to do with habits. And when we do a behavior over and over again, our basal ganglia, turns it into kind of a low-energy package where we can run that behavior without thinking about it.

An example most people might know is driving a car. You know, the first time you learned to drive a car, you had to think about it a lot and concentrate on the act of driving. But after you do it a few times, the basal ganglia is what turns it into something that you can do without thinking about the act of it anymore.

And this relates to change because most change is asking people to develop new habits of some kind, new ways of speaking or behaving, and that’s going to be awkward and uncomfortable at first until we get enough repetitions, magic number is around 40 to 50, for the basal ganglia to turn it into something that we don’t have to think about.

But even more important, change is often asking people to leave a habit that they already know, that’s well-grooved with hundreds, if not thousands of repetitions. And so, the reason why so many change initiatives fail is because people don’t actually make the shift in their behavior that has to go along with what that change is asking of them. They stay stuck in the old habits. So that’s important to pay attention to.

The third brain structure is the entorhinal cortex, and this is the part of the brain that acts as your GPS system, how you get home every day without having to plug it into a map. Your brain has built a map. And what we know is that if we do a change that requires people’s physical space, where they work, this part of the brain has to build new maps. It can and it will, but it requires some extra cognitive energy.

It also maps social space. So, the entorhinal cortex also is how we kind of pay attention to who has power, who we have affinity with. So, if you ever re-org a team or merge two departments together, you’re messing with people’s maps, mental, physical, and social maps. So, again, our brain is built to do this, but it can then contribute to the exhaustion or change fatigue that people feel.

And then the one that really blew my mind, Pete, and I kind of am always excited to share this because I was like, “No way.” We have a part of our brain, it’s called the habenula, whose job it is to prevent us from failing in the future. So, how it works is it uses chemical guardrails. And the example I usually give people is think back to our hunter-gatherer days. If I walked down a path and found food or water, my brain would reward me with serotonin and dopamine.

And if I went down another path and I didn’t find anything, the habenula would activate. And when it’s active, it cuts off, it restricts your serotonin and dopamine, meaning I don’t get the feel-good chemicals. And when I come to that fork in the road the next day, I just psychologically feel like I want to go down the first path.

What’s amazing is it can be so powerful as to suppress your motor neurons, meaning it’s hard to walk down the wrong path. So, what does that have to do with change? Well, change always has failure in it. Very rarely does change unfold on time, on budget, the way it’s supposed to. And so, leaders are accidentally coding change as failure, which is increasing people’s resistance to the next change that’s announced.

So, once we kind of understand these four brain structures, it really gives managers and leaders some real clear actions that helps them both design and announce change and support change in ways that are going to then increase adaptability and resilience of their people.

Pete Mockaitis

Well, that’s so much fascinating stuff. Thank you. So, this habenula, it’s designed to keep us from failing again, and it can sort of shut us down with less serotonin, less dopamine, and less sort of motor neuron stuff. So, then our motivation, and maybe our even ability to walk to a spot is hampered.

And I guess that’s intriguing because I think about a young Pete Mockaitis versus a current Pete Mockaitis, and I guess I had my share of disappointments, failures, rejections, traumas, bummers. And it’s interesting how I really do find, I don’t want to be a pessimistic negative Nellie, but I really am like a different person, especially entrepreneurially as opposed to opportunities.

Like, I used to think, “Oh, that’s so awesome. It’s totally going to work.” It’s like, “Well, I’ve seen enough things not work to think, ‘Hmm, it probably won’t work. Am I still interested, eyes wide open, knowing it’s more likely not to work than work?’” And so, it kind of takes a pretty huge upside. Like, “Well, it might not work, but if it does, it’ll be so huge. Yes, it’s still worth it.”

So, I’ve become, I guess, a shrewd, discerning, grumpier evaluator of opportunities of all sorts, not even business-y things, but just like a social opportunity, it’s like, “Ah, it’s probably going to be hot and crowded and loud and, aargh.” And so, I’m not just a grump. I’ve just learned some things.

Britt Andreatta
Yes. So, let me distinguish two things. One is there is such a thing as wisdom, right? Like, as we live life, our experience shapes our opinions and our beliefs, and we’re like, “Huh, you know, this hasn’t worked out the last three times. Maybe I should stop and pause and consider this.” Right? So, as we get on in life experience in years, I think there’s some natural wisdom that can sometimes also creep over into cynicism or skepticism.

But the other thing that’s in play, and I wrote a different book on this, Wired to Become, which is also about kind of our sense of finding purpose and meaningful work. During the pandemic, we all not only went into change fatigue, but we went well beyond that into diagnosable burnout. And the workforce, the global workforce is still showing really high numbers of burnout, even today.

And why I mentioned this is that burnout makes us, it kind of seeps joy away. So, things that used to make you excited, don’t make you excited anymore. It can make you apathetic and much more cautious and want to stay kind of home and in your safe space. So, then my challenge to you would be, “Are you being cautious about change? Or are you also experiencing some of the effects of burnout that many of us have not yet fully recovered from?”

Pete Mockaitis
Well, I love your pro tips here. If we find ourselves in the category of an overactive habenula, what is to be done?

Britt Andreatta
Yeah. So, from a leader perspective, let me first talk about change. The advice I give is that when we realize that, “Oh, this habenula is going to be paying attention to failure,” it really changes how we talk about change with our teams.

So, before I give this training, a lot of ways leaders approach it is if the change initiative is over budget or behind schedule, they come into the staff meeting and are like, “Oh, my gosh, you guys, we’re over budget. We’re behind schedule. What are we going to do?” And the habenula just hears failure, failure, failure.

Where, if instead that manager came into the meeting and said, “All right, you guys, high fives all around. Since our last meeting, you’ve done A, B and C,” and we acknowledge effort and progress. Now the brain gets the reward for having participated, leaned into change, done the things they were supposed to do. And then you can follow it up with, “But we’re over schedule and behind budget. What are we going to do about it?”

And so, we tend to kind of just focus on the negative and we’re accidentally making people more change-resistant by not first acknowledging effort and progress. You really want to do that, particularly around change, and then you can focus on “What do we need to fix?” So, in the work setting, I would suggest that.

In terms of burnout, really, the only recovery from burnout is two things: rest, making sure you’re getting enough rest; and playing more, because we’re like every other species. Species don’t play unless they feel safe. And we lost access to all of our forms of play for a good three years there. And many of us have not gotten back in the habit of going back and playing.

And what’s dangerous about burnout is, because it makes you so apathetic, you’ll be like, “Oh, yeah, I could go to that dinner out with friends and a movie. Eh, I don’t think I will.” Like the apathy keeps you from going, but, really, it’s playing and getting the reward of the fun with your friends and stuff that can pull you out of burnout.

So, rest and play are things that we all should dial up more in our lives. And then play gives you all kinds of other benefits. People who play frequently are much more innovative and creative. They’re generally happier. Play unlocks all kinds of good things about our sense of self.

Pete Mockaitis

Now you said we lost our access to play, and I guess I’m thinking there’s a universe of online entertainment, screen-related fun to be had from YouTube to TikTok, to video games and more, whatever your personal online entertainment poison of choice may be. When you say play does it exclude these? Or, is there optimal forms of play?

Britt Andreatta

No, it’s a great question. And my husband’s an avid gamer, so I appreciate gaming and online entertainment as definitely a legitimate form of play. However, during the pandemic, we were living in a heightened state of survival, right? We have a lot of amnesia about this, but we literally lived through a significant global trauma.

And we were so busy just trying to get through it. Many people overworked. They lost access to their normal ways of play. We couldn’t go on vacation. We couldn’t go to a water park. You couldn’t go to a movie theater. You didn’t go out to dinner with friends. And so, we all kind of pulled back and recreated lives that worked during that time. But for many folks, they haven’t re-fluffed back out to some of those activities.

So, that’s what I mean by play. Like, even though things are open now, there’s still a lot of people that don’t go do those things because they’ve just kind of gotten out of the habit of it or they’re biologically haven’t realized that they need to attend to the fact that this apathy is impacting them. But absolutely, online sources of entertainment can be great as long as you’re not doom-scrolling too much.

And if you’re using it to numb out feelings or avoid social connections, then maybe it’s not so healthy. But I think all of us kind of know when we’re using it to avoid life, versus we’re using it for enjoyment and entertainment. So, it’s something to pay attention to.

Pete Mockaitis
Okay. Well, that’s handy. Thank you. And so, onto change, you mentioned that when we have an ambiguous story, “It’s danger. It’s like guilty until proven innocent.” And so, I guess I just want to cover that in terms of change, like people say, “Oh, people don’t like change. Change is uncomfortable. Change is hard.” And I think there are there are times when, and maybe they’re rare, relatively speaking, but I want to get your hot take on when there’s a change that just feels clearly wonderful.

For example, someone says, “Hey, Britt, you know what, we realized there’s a couple key strategic roles where we are underpaying relative to the marketplace, you and others in similar roles are going to be receiving a 20% raise effective next pay period and ongoing.”

That just sounds clear and wonderful. Are our brains cool with that or do we still have a problem with that too?

Britt Andreatta
That’s a great question. I mean, that particular example is, really, you’re not changing my title, you’re not changing my job, you’re not changing who I’m reporting to, you’re just changing the amount of money that goes in my bank account at the end of the day for the work that I’ve done. So, I think most people would respond to that type of change with happiness.

We can really think about people’s motivation for change on kind of two axes. One is “Did we want the change? Yes, or no?” and “Did we choose the change? Yes, or no?” So, getting a raise without having to do more work, that’s a yes and yes. I will be running toward that and feeling good about it.

But if you also said to me, “Hey, Britt, we’ve identified that you’ve got some amazing talent. We’re going to give you a 20% raise, but you need to relocate to a different city or a different country and you got to take on 50% more work,” “Oh, I didn’t choose that. I’m not sure even I want that.” And, of course, then if it’s stuff, a no and a no, I’m going to resist and dig my heels in. So, we really have to look at people’s motivation for change.

There is some change that people love and run toward. And we also have to remember the more you move up in an organization, the more leaders tend to be entrepreneurial and tend to be more change-comfortable because they’re deciding and driving the change. But when you’re on the receiving end of change and you don’t have a lot of agency in that, that’s where you’re going to see more of the resistance.

Pete Mockaitis
Okay. Well, that’s good and clear. All right. Well, so then let’s run through it. If we want to have a change happen successfully, what are our top dos and don’ts?

Britt Andreatta
Okay. When we’re on the receiving end of change, there’s a few things that we can do that’s really about empowering ourselves. In an ideal world, the people above us would be designing great change and leading us with support and being transparent, but sometimes that’s not the case. So, part of it is like really just owning your own experience and asking questions.

We are more motivated for change if we can find a, “What’s in it for me? How can I make this valuable for me? How can I turn this into an opportunity to learn or grow or gain a new skill or work with a person that I like?” So, finding a sense of purpose in it.

If we can partner up with people that we like or care about and turn it into a team experience, so we’re not doing it alone, that can be helpful. Gamifying it, and this is why so many apps are valuable. I’m actually about to travel to Europe, so I hopped on Duolingo and I’m getting my little owl points every day as I complete my language lessons.

Pete Mockaitis
“You have to keep the streak or we will stop you, ceaselessly.”

Britt Andreatta
Right, I’m on my streak. But some of these things help us. Our brain loves a reward, but it almost doesn’t care what the reward is. So, that little “b-bing” that I hear when I complete some lessons and the little badge that I get, my brain is kind of happy with that. So, we can find ways to gamify stuff. And we can also lean into self-care.

Change is stressful, and so it’s important, when you’re going through a lot of change, to pay attention to, “Am I getting good quality sleep? Am I eating better? Am I, maybe, playing more to counterbalance the stress?” And then mindfulness, it turns out the brain is uniquely built for a mindfulness practice. It really just does amazing things. It can physically shrink the amygdala and make it less reactive in as little as a few weeks of five minutes a day. I mean, the studies on mindfulness are mind-blowing.

So, these are all the ways people who are on the receiving end of change can have agency, including saying, “No, I don’t want to go on this change. This is not something I want to be part of,” and acknowledging that you want to maybe find a different role or a different organization or whatever. So, those are kind of my hot tips for any of us who are on the receiving end of change.

Pete Mockaitis
Well, that’s good. Thank you. And let’s talk about mindfulness. I tell you what, I have gone back and forth with mindfulness in terms of I’ll read a journal article about, oh, people used Headspace for 10 weeks or 10 days, I think, it was, and they saw an increase in their heart rate variability. It’s like, “Oh, I can measure my heart rate variability. I can get Headspace. Game on. Let’s do it.”

And so, then I do it and I don’t think, I’m not sure if I am getting the results or benefits or not, and then I’m not sure if something is wrong with me, or if I didn’t do it right, or what’s the deal. So, do you have any pro tips for folks who think, “You know, I’ve tried this mindfulness stuff, Britt, and I don’t know if it’s for me”?

Britt Andreatta
Yeah, absolutely. So, let’s define mindfulness. Mindfulness is any practice that allows you to stay present in the moment and not go in the past and worry about what happened yesterday, or what Bob said, or what Marie is doing, and keeps you from going into the future and worrying about what’s going to happen tomorrow, and what Bob might say, and what Maria might do, right? So, mindfulness is really the act of being present in the now.

And mindfulness can be meditation, but it can also be doing the dishes. It can be an adult coloring book. It can be fly fishing. It can be gardening. It’s something that kind of puts you in that relaxed state, that flow state, where you’re not really worried about time. and you’re just really present.

However, when most of us try mindfulness, we are, like, sitting down and we’re using an app or we’re listening to a guided meditation. And what’s going to happen is I start and I concentrate on my breathing, and then, “Oh, my gosh, I got to hit the grocery store, and I got to pick up that thing, and I’ve got to remember to call my dad.”

All mindfulness is, is going, “Oh, wait, I’m supposed to be present right now.” And then going back to focus on my breathing. And that might last 10 seconds before I go, “But I really need to call my dad and I got to get to the grocery store. Oh, wait, I’m supposed to be meditating.” So, really, mindfulness is knowing that your brain is going to spin off, and noticing that it has and bringing it back.

And the more you practice that, two magical things happen. One is the periods of being able to stay present get longer. But the most important part is you start to just observe yourself, “Oh, wait, I’ve started having thoughts again.”

And that ability to kind of take a third-person perspective becomes the magic sauce that allows, and this is why people who are long-time practitioners of mindfulness, they have just a calmer state, and when something comes and disrupts them, their reaction is lower than non-meditators or non-mindfulness people, and then they come back to stasis pretty fast.

And it’s because you can go, “Oh, instead of I’m freaking out right now,” you kind of watch yourself freaking out. So, it allows you to distance yourself from your emotional reactions to the world and that is truly the secret sauce of mindfulness.

However, you could meditate 10 minutes a day, and if the rest of the day you are doom-scrolling and putting your amygdala into high-alert mode, you’re not going to see as many benefits as someone who maybe isn’t doing that to themselves. So, it’s all in context. And I would say if you’re not seeing the benefits, play with different forms.

Some people love doing yoga. Some people love doing some kind of hands-on crafting. Some people love doing something really physical. Find your jam.

Pete Mockaitis
Well, yeah, that’s handy I guess it’s just not as, if we think of mindfulness as a practice, an exercise that strengthens a capability, it’s just a little fuzzier as compared to, say, strength training in the gym, in which I say, “Ah, I was unable to lift this 205-pound weight four times last time, but this time I did it six times. Incontrovertible evidence, strength has increased. Rejoice. Celebrate. It feels good.”

As opposed to, with the mindfulness stuff, it’s like, “I guess I’m kind of noticing me doing my thing more often, and that’s kind of handy. So, I guess it worked?” Question mark.

Britt Andreatta
Yeah, you know, it is a little more amorphous, particularly if you’re not measuring it in some kind of tangible way.

Pete Mockaitis

Ooh, can I measure it in a tangible way?

Britt Andreatta
Yes, you can measure it.

Pete Mockaitis
Tell me.

Britt Andreatta
Well, I mean, just kind of like you would pay attention to your weights and your reps, you could pay attention to how long you’re staying in that totally present zone. How many seconds was that? And how many times did you come back to it? Like, if you decided to note it down, you could pay attention to it and then measure your progress.

But oftentimes, with mindfulness, we don’t really track it. So, then the other way is to kind of take a little bit of a temperature of yourself, and then four weeks from now after you’ve significantly worked on this practice, see how you feel four weeks. But the day to day, it’s not going to always be noticeable, right? So, I do think it can be a little amorphous.

The other thing I think there’s been a disservice to is how we portray mindfulness and meditation in the media. I think a lot of people feel like, “Oh, I’ve got to sit cross-legged and burn some incense. And if I do this thing, I’m going to have some kind of spiritual awakening that will be mind-blowing.” That’s not what it looks like.

It’s just about, “Oh, I noticed that I’m having thoughts again. Come back to the moment. I noticed I’m having thoughts again. Come back to the moment.” And that’s all it is. And so, that really demystified it for me and made it feel a lot more accessible. And then I wasn’t holding myself to some standard, like, “Wow, nothing spiritual happened to me. I guess I failed,” right?

Pete Mockaitis
Okay. Good. Thank you. All right. So, that’s at the individual contributor, perhaps, level. Let’s hear about it at the management and executive levels.

Britt Andreatta

Yeah, let me start with executives. Executives are always living in the future, right? Their job is to look down the road five, 10 years and think about what we need to do to keep this organization thriving and surviving into the future. And so, they spend time looking at the data and they work hard on coming up with decisions.

And I think one of the things that’s hard about being an executive is once you announce change, you kind of expect everyone to stand up and cheer, but that’s not what happens. Humans first go into this very grumbly state where we first worry about all the things that could go wrong and what we might not like. And there’s all these predictable kinds of grumbly emotions that happen. And many executives are really surprised by that.

And so, one of the things when I’m working with an executive team is I remind them that, “Hey, even if you’re a perfect change leader, the best you can do is kind of shorten the duration of the grumbly period and maybe lessen the amount of drama, but it’s never going to be zero because humans are going through a biological process. They’re not being difficult. They’re being human. And this is how humans deal with change.”

We first worry, assume the worst, kind of freak out. And then we work our way through those emotions. And then we can start to kind of come over this tipping point where we can look to the future, maybe what could be good about it, what I might gain from it. And so, part of being a good leader is planning for that.

And I think a lot of executives make the mistake of really focusing on the change, “It’s structural, it’s factual. We got a plan. We’re going to execute it.” But the people have to go through the change. And so, you’ve got to plan for this emotional upheaval, the amount of time it takes to form new habits, how you articulate this message. There are things you can do to make it easier, but on some level, you just have to go through this period of transition.

And I have found, when organizations spend more time focusing on the people side of it, “How are we going to get people through? How are we going to support them? Let’s be ready for the grumbling. How are we going to handle that?” then change goes much better.

The second thing that I talk to executives about is that, as an organization grows, it’s going to start to have more functions and heads of those functions, so facilities is doing its thing to maximize the business, and marketing is doing its thing, and HR is doing its thing, and IT. And pretty soon, all these really great changes are getting launched, but nobody is playing air traffic controller.

And so, there needs to be a position where someone’s looking at, “Okay, all of these are great, but what’s launching when?” Because oftentimes, change fails because a team just got inundated by six fantastic changes all in the same month, and they couldn’t participate. They couldn’t get on board with all of them.

And then they do the handoff to the managers. So, let’s talk about the managers. They’re responsible for taking their direct reports through change, but they very rarely get to decide the change or design the change, and so they’re kind of handed something and told, “Make it work.” And they may not have that skillset.

So, part of it is train your managers. Leading change is a skill. It can be learned and improved like any other skill. But also, you want to arm them with what they need to be successful. They need to know the why. They need to know what the milestones are. They need to know what to do if it goes off the rails. So, you need to make sure your managers are armed with the actual tools they need to make this change happen.

And, oftentimes, managers, they don’t know the why. They don’t know what is going to happen. And so, when they get questions from their employees, they don’t have the answers. They can’t participate in supporting the employees moving through the change. But that’s easily fixed.

So, with some good information and tools, the whole ecosystem is now working together. And, boy, it sure makes a difference in terms of changes going successfully, but also the workforce getting much more comfortable and capable and resilient with change.

Pete Mockaitis
Okay, I like that. Thank you. Well, now I’m thinking about, I remember something that just really annoyed me, so maybe you could, geez, this was 20-ish years ago. But an organization I volunteered with, it was near and dear to my heart, we conducted youth leadership seminars for folks who were high school sophomores. And it was a lot of fun and kind of where I kind of grew up in the people development-y world, which has shaped much of my career sense.

And then there was a change, and it was a change that was more economically driven. They were short on their dough, and their fundraising wasn’t going as well. And so, they shifted the experience. Whereas, before it was free for the individual attendees in their schools. Then it shifted into a fee-for-service model, and basically everyone had to then pay.

Usually, the schools paid, or if you’re volunteer team on the ground, they had like dozens of affiliates. It was really sharp. They could get that fundraise to offset stuff. So, it was a big change and it really affected, really, the kind of core vibe of the organization, and large swaths of volunteers who’d poured their heart and soul into things for many years just quit, including some folks that I really admired.

And so, I was kind of torn. I didn’t like it, but I still thought, “Well, you know, it’s still, even at this fee, I think the school should pony it up because they’ll be enriched from their leader returning. And they might not see it that way, and it might change the composition, and it’s not as good. I don’t like it as much, but I’ll stick with it.” And so, I did.

But what really got me angry was, like, the leadership, whenever we raised these concerns and they were, like, the pitchforks were out with the volunteers saying, “Ah, this is terrible. This is not the spirit of this thing, dah, dah, dah.” I felt, I don’t know if the words gaslighting or patronizing, but I felt like the message for the executive was, “Hey, well, you know, we all know that change can be difficult.”

And I was like, “We’re not saying we’re annoyed that you’re changing the software program and we have to relearn a new thing with its quirks after years of knowing the old software program. We’re saying that, fundamentally, the heart of the thing is now different in a way that’s objectively worse.” So, that response, I found disgusting. I hate to be so judgmental. But I did. That’s how I felt at the time.

Britt Andreatta

But you’ve been thinking about this for 20 years, Pete. I can tell, yeah.

Pete Mockaitis
And it just seemed like, I don’t know what the optimal response is from the leadership of this volunteer organization, but it’s not that, “Hey, change is hard.” So, help us out, change expert. What should they have done?

Britt Andreatta
Right. Well, so first of all, what I’m hearing in this story is that they, and who knows, we weren’t in those rooms, right? It may have been that this organization would have had to shut their doors unless they went to this pay-to-play model, right?

Pete Mockaitis
Quite possible.

Britt Andreatta
But so, what I’m hearing is that they had a problem and they solved it kind of in closed doors. They didn’t involve some of the stakeholders and say, “Hey, what do you like most about this place? What should become the sacred piece that we don’t touch? What do you not care about?” They would have gotten better data if they had done that.

It sounds like they didn’t message this really well. So, they didn’t really take you guys through the why of it. And my guess is you would have felt differently if they had said, “Hey, we care about the spirit of this place, too. And this is the only option to even keep this spirit alive. Otherwise, we’re going to have to close the doors. Like, that’s where we’re at.”

So, there’s transparency and how you message things. But sometimes leaders do make those hard choices and they don’t really care if you get on board or not, take it or leave it, be on board or not. I think sometimes leaders, though, make a mistake and they don’t realize how bad that’s going to be. I think we’re kind of watching that with Southwest right now. The CEO made a big change in one of their core values, and the whole reasons why people chose that airline.

Pete Mockaitis
Is it the refunds or bags fly free?

Britt Andreatta
Bags fly free. Yeah, it was like a big thing that a lot of people were like, “Hey, this is the only reason I fly Southwest is because of these financial benefits,” right? And not only that, the policy was announced, none of the staff were giving any messaging. So, now they’re dealing with angry customers upset and they don’t have any messaging around it.

And then it went viral, so then the president, or the CEO made a video, but in his video, he only talked about the financial gains for the company and the shareholders. He didn’t talk about the travel experience. He didn’t talk about the values, the “What’s in it for me?” for the staff, for the travelers. And it was a real missed opportunity, but essentially the company violated a core value that was part of its value proposition. And they’ve lost lots of customers.

Target has done the same thing around the DEI initiatives, that by choosing to shutter that, there’s been several month-long boycotts of Target right now, and they’re just losing money, hand over fist, where Costco leaned into their DEI and they’ve gained a lot of those Target customers. So, part of it is, when you’re making change, you have to be savvy to the fact, “Is this change related to a core tenet of our identity or what people believe in about us?” Because if you’re bringing change there, you better tread very thoughtfully and very carefully.

And if you’re just going to push it through anyway, then expect to lose a lot of people. And only your analyses can let you know if you can survive that or not, right, and get to the other side of it.

Pete Mockaitis
Yeah. Well, actually, you’re highlighting something for me in terms of, like, my complicated feelings about the private equity industry as a whole. Because, theoretically, you know, I’m a finance major. I worked at Bain & Company, not Bain Capital, but I’m into efficiencies.

And, theoretically, I think it makes sense. Oh, yeah, someone buys a company and they’ve got some great ideas and networks, economies of scale, smart ideas, winning systems and approaches, “And away we go. Make it better, better, better.”

And yet other times, it’s like there’s nothing innovative at all happening here. It’s just like, “I found a clever, legal, financial way to shift money from you to me, and I’m going to do that. And, oh, oopsie. Oh, you’re bankrupt now? Well, that’s too bad. I’ve already exited. So, on to the next.”

And so, I think that’s, and, hey, every firm is different. Every human is different. But I think that, if you’re hyper-focused on a narrow goal of, “Let’s get a huge financial return within a few years from the acquisition of this organization,” then the deck is a little stacked against you in terms of your probability of having a misstep and overlooking an important dimension of the heart, soul, vibe, values of what makes a place special, you might overlook that. You’re at high risk of doing so.

Britt Andreatta
Yeah, and I actually dedicate an entire chapter to one of the four drivers of change is human consciousness. And what I think some people are missing, but there’s massive evidence around us, is that human consciousness has been continuing to increase. We used to be very feudal and tribal and fighting against each other. And then we went to really strict hierarchies and stuff.

But where we are in this kind of evolution of human consciousness is really understanding the interconnectedness of everything, that you have to treat your employees well. You have to treat the planet well. That there’s a commitment to not just making money for money’s sake, but doing so in a way that keeps everyone whole.

And what’s really interesting is the younger generations are very committed to this. Millennials, Gen Z, Gen X, to some extent, even the youngest littles these days are really committed to people and planet. And they vote with their dollars, they vote with their voices, they are not willing to kind of listen to corporate BS.

So, there really is a call to action that leaders, particularly executives, need to find a way to build purpose-driven workplaces, that just focusing on profit for profit’s sake is not going to land well anymore. You won’t be able to attract and retain those employees. You won’t be able to attract and retain those customers.

So, there’s a shift happening and it got accelerated by the pandemic. People were already starting to think this way, but when we’re faced with our mortality and we lose people, it really clarifies your values, which is why we saw so many people change careers and really think about where they wanted to be.

So, I think we’re in a very messy state of human evolution right now, but I think it’s a really awesome one because we’re being called to develop practices and ways of doing things that are much more aligned with being connected, taking care of everyone.

That’s not to say you can’t make a pretty penny in there somewhere, but when you are sacrificing people’s wellbeing for the pretty penny without thinking about it, that way of leadership is not going to last long anymore.

And we’re seeing the last kind of breaths of that gasp around the world, but nothing goes off into the sweet good night without a little bit of a tussle. So, we’re seeing some tussling happening.

Pete Mockaitis
Okay. Thank you. Well, Britt, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Britt Andreatta
The one thing I would say is change fatigue is real and to be mindful of how you’re feeling at, you know, if you feel overwhelmed with change, like it’s something to pay attention to. One study by Gartner found that, today, the average employee is experiencing 13 or more enterprise-wide changes per year compared to two in 2016.

Like, that’s how much it’s gone up is that, is that because every part of the business is driving change and now because of new technologies like AI, all of them are having to keep up with that. We literally just have change launching around us all the time.

And so, if you’re feeling like, “Oh, my God, it’s just so much change,” you’re normal. It is an appropriate perception that you’re having. There is a lot more change than there used to be. And if you have not yet recovered from the intensity of the pandemic and really kind of healed your burnout, you’re going to have less capacity.

And this is, honestly, the number one thing I’m working with executives right now. They’re trying to drive big change in their organizations and employees are just responding very slowly or with a lot of resistance, as are their customers. And so, this mismatch is causing a lot of difficulty in workplaces right now, but we will get to the other side of it. We just have to pay attention to it.

Pete Mockaitis
All right. Now could you share a favorite quote, something you find inspiring?

Britt Andreatta
You know, I always love that Margaret Mead quote that I’m going to butcher it a little bit, but it basically says, “Never underestimate the power of a few people to make change. In fact, it’s the only thing that ever has.”

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Britt Andreatta
You know, I talked about the habenula, that one blew my mind. The other one that really blew my mind, and I talk about this in my book on teams, Wired to Connect, is that the human brain experiences exclusion, is the same as physical pain. That excluding someone is registered in the body the same as hitting someone.

And to the point where the researchers were kind of blown away, so they did a whole bunch of other studies, like, “What happens if you are excluded by people you don’t like?” It didn’t matter. “What if we pay you to be excluded?” It didn’t matter. It just kept activating the pain centers. And so, then they thought, “Huh, I wonder if pain pills will make a difference?” And it did.

Taking a pain pill makes the feeling of exclusion go away, just like it makes the feeling of pain go away. And I think this is what’s contributed to the opioid epidemic is that people will go on pain pills for legitimate injuries, and they are getting a break from their social pain, but we’re not talking about it. So, when it’s time to come off that medicine, folks are now faced with a whole lot of feelings coming up and they’re not necessarily supported in that transition.

Pete Mockaitis
Okay. And a favorite tool?

Britt Andreatta
You know, I am a PowerPoint junkie, and I use PowerPoint for everything. I use PowerPoint to mood-board when I’m decorating a room. I use PowerPoint to, literally, that’s how I write a book is I PowerPoint it first, and then I write the chapters from the PowerPoint. It just gives me these tiles that I can move around and duplicate and organize in different ways. So, it’s my favorite way to organize my thinking and it has become, all of my books started as PowerPoints.

Pete Mockaitis
Okay. And a favorite habit?

Britt Andreatta
This came from some research, too, around kind of the neuroscience of insight and innovation. And it really comes from the synapses of the brain being able to connect in unexpected ways. And we cannot do that when we’re focused and thinking about something. It happens when we take the break. So, I have now learned that when I feel like, “Ugh, I can’t make progress anymore,” I used to feel bad taking a break, like, “Oh, I’m stepping away. I need to keep working at this.”

But now I know that break equals breakthrough. And so, when I step away from it, I fully enjoy the break and I know my brain is still working on it in the background. And now I’ve had enough experiences of that happening that I’m really confident that I can step away from something and it’ll have the breakthrough it’s supposed to have at some point.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with folks, they quote it back to you often?

Britt Andreatta
We are wired for three things. We’re first wired to survive. So, big parts of our biology are dedicated to helping us live another day. And that’s food, water, shelter, the thing we think of.

But when things are fine, it really shows up in the workplace because it’s our paycheck that allows us to buy food, water, shelter. So, we can accidentally really activate survival stuff for people in the workplace if we’re not mindful.

Second thing is we’re wired to belong. Big parts of our biology are dedicated to helping us cooperate and read emotions in other people and be connected to folks and feel authentic.  And then perhaps our deepest hunger or need is we’re wired to become our best selves. We really hunger to live up to our potential. And that should change. As you achieve your potential for where you are now, then there’s a new potential for you to reach for.

But we really do want to learn and grow and become better. And so, if you remember nothing else about humans – survive, belong, become.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Britt Andreatta
Fantastic. You know, I’m on LinkedIn. So, it’s my name, Britt Andreatta. That’s also my website, BrittAndreatta.com. I have a podcast out now called The Brain Aware Podcast. My company is Brain Aware Training, and it also has its own website. So, any of those ways are good places for people to find me and see what I’m up to. And, yeah, I love connecting with people, so please reach out.

Pete Mockaitis
Oh, thank you. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Britt Andreatta
You know, as we talk about change, treat change like a skill. It’s a skill like anything else. Like using software, like time management, you can become really great at change. And I think it’s a skill that we all need to have because, as much as humans are resistant to change, change is the constant that we have to navigate over and over again. So, by becoming better at it, you’ll make your life so much easier for the rest of your life in all kinds of settings.

Pete Mockaitis
All right. Britt, thank you.

Britt Andreatta
Thank you.

994: How to Embrace Uncertainty, Discover Opportunity, and Shape the Future with Frederik Pferdt

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Google Innovation Lab founder Frederik Pferdt discusses how to nurture the qualities that make you future ready.

You’ll Learn

  1. What matters more for your future than tech 
  2. Why to say “Fantastic!” when things don’t work out 
  3. A handy trick to inspire better followthrough 

About Frederik

As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade.

He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Born in Germany, he lives with his family in Santa Cruz, California.

Resources Mentioned

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Frederik Pferdt Interview Transcript

Pete Mockaitis
Frederik, welcome!

Frederik Pferdt
Thank you so much for having me, Pete.

Pete Mockaitis
I’m excited to have you. I could tell that you are a big thinker, and you think about things a little bit differently, so no pressure, but I have a feeling we’re going to get into lots of fun, fresh perspectives from you.

Frederik Pferdt
Wonderful, yeah. But, you’re right, I hope to think differently about many things, and that gives many people, hopefully, a different perspective.

Pete Mockaitis
All right. Well, could you kick us off with maybe an extra fascinating and surprising discovery you’ve made as you were researching and putting together your book, What’s Next is Now?

Frederik Pferdt
The one thing that I really took away is that the future is not something that happens to us, but the future is something that we create. And so, actually, the starting point of my book was that I left probably one of the best jobs that you can have in a very fascinating company and organization, to really dive into the unexpected and to the unknown.

And so, I wanted to actually practice myself, really, how to live future-ready and that whatever comes next is actually mostly in your control, and that you can choose what you’re going to engage in moving forward. And so, that was, for me, something I really try to focus on and that led me to some interesting discoveries.

Pete Mockaitis
Well, that’s very intriguing. Let’s dig in. That’s kind of a provocative assertion there in terms of we have much control over what our future is. And so, some might say, “Well, hey, Frederick, I have no control over whether AI, robots, go and are marching in the streets and doing all kinds of activities, or whether we interact with 3D hologram future things instead of a platform like a Zoom or whatever right now.” So, what do you mean exactly in terms of we shape the future?

Frederik Pferdt
So, you’re absolutely right. All the things you just mentioned might happen or might not happen, but that’s a future that you just imagined. That has a lot to do with robots and AI and technology, and probably most of these things being out of your control. But what’s in your control is how you are going to be in that future. Are you going to be a Pete that is more curious, more kind, more open, more empathetic, more loving?

And we can go on using specific qualities that you probably want to see happening in your future, and that’s totally in your control. I can show up tomorrow, in my future, being more kind. I can show up the next year with my partner, my family, my community, my colleagues, whatever it is, be more open, more curious. And I think that’s what I feel is also the future, and it’s mostly your future. So, again, what I want to do is help people to move away from these descriptions of the future which is mostly the outside world.

That is trends or it’s events or it’s technologies, whatever that is, and moving towards the future that is inside us, which is the qualities that we actually want to see happening in our lives. Because there’s also one interesting thing is that, whenever our life will end, what will others remember about you, about the Pete they got to know? And it’s mostly probably these qualities that you’ve built over the years, over your life, and how you showed up every time with other people. So that’s the future I want to talk about.

Pete Mockaitis
And is it fair to say, with regard to these interior qualities and experiences, that in some ways, we will have and experience those things regardless of what technologies do or don’t proliferate in our midst?

Frederik Pferdt
Absolutely. So, if you show up more open and more curious and like to experiment tomorrow in regards to, let’s say, AI or a technology, then what I can guarantee is that you’re going to see more opportunities. You’re going to see an opportunity to find something out, to learn something, to grow in some form or some way. So that’s what I think is in your control. You’re not controlling the AI or the technology, right, that is built by a company or by a team of people or by someone else. That technology is, again, what I consider the outer world, and that is something you can respond to.

But you can respond in a way to these, let’s say, technologies, where you show up being curious, ask questions about it. You can show up and experiment with it, give it a try and see what you can learn from it, and that’s totally in your control. And I think that’s something where I want to help people to shift their focus on and think maybe differently about.

Pete Mockaitis
That sounds lovely. Well, tell us, is that how you would articulate the main idea or core thesis of your book What’s Next Is Now or is that but one facet of it?

Frederik Pferdt
It’s one facet of it, yes. And the general idea about What’s Next Is Now is that the future is not something that happens to us, it’s something we make happen. Where I want to argue that when we embrace qualities like optimism, openness, curiosity, experimentation, empathy, which are, for me, dimensions of a what I call a future-ready mind state, when we embrace these qualities, we can navigate uncertainty and turn it into an opportunity.

What it means that when we try to really approach the future in a way that we don’t ask “What will the future bring?” and have a passive stance, but have a more active stance and say, like, “What is the future that I want to create?” we can embrace those deeply human qualities, show up more optimistic, more open, more curious, and so forth, to really see more opportunities in the future as well. And what it does is it gives you more opportunities. And who doesn’t like more opportunities? And the second thing, what it gives you, a little bit more control over your future.

Pete Mockaitis
Okay. So, let’s run through this lineup here, this mindset – optimistic, open, curious. What else composes this future-ready mindset?

Frederik Pferdt
The first thing is that it’s not a mindset, it’s a mind state, which is maybe for some, small, but for me it’s a big distinction. I love the work that has been done around mindsets. I think it’s a very important message that Carol Dweck and her team put out into the world around a fixed mindset and a growth mindset. I think we are mostly familiar with that. 

What’s interesting is that people refer to a mindset as something that is based on their belief system, on their values, on their past experiences, and it’s something deeply ingrained in us. But how often, to be honest, Pete, if I would ask you, “Hey, change your mindset to an entrepreneurial mindset, a success mindset, a future mindset,” whatever it is, how often could you actually change that mindset? It’s probably not that often because it’s really hard to change.

And so, I wanted to help people to have access to something that is more short-term, that is actually something they have control over, and that is more dynamic. That’s a mind state for me. So, it’s the moment-to-moment perception that you have around how you experience the present. And that is something that you totally can control and change and shift from time to time.

Pete Mockaitis
Okay. Understood. So, a mind state is maybe more analogous to a mood or groove or headspace zone that you’re in in a given moment.

Frederik Pferdt
I like the words that you’re using to describe that, yes.

Pete Mockaitis
Okay. So, within the mind state, what were those ingredients that you suggest are future-ready?

Frederik Pferdt
So, the dimensions that help you to see more opportunities in your future are optimism, openness, curiosity, experimentation, and empathy, and there’s a sixth dimension which is called dimension X. So, it’s not a framework and it’s not like a theory where you have to either apply those to your life one by one throughout the day. It’s more, like, what I want to help people to realize is that the good news is that we all have these deeply human qualities.

We are sometimes open, we are sometimes curious and ask questions, and, yeah, sometimes even we like to experiment with something new. What I want to help people to understand is, like, as soon as we dial those up, that we are radically optimistic, unreserved open, compulsive curious, that means that we actually see more opportunities, and we are able to, again, control that. We can train our minds to do those things more often, and that is something very powerful that really leads to what I would consider a better future for you.

Pete Mockaitis
Yeah, and that adds up and it really feels so right in terms of my own experience. Like, there are times and days and moments where I am all of those things. And there are times when I’m the opposite, and it’s like, “It’s all bull crap!” And it’s like, “What’s the use?” is just kind of the opposite of that mind state. And, sure enough, being in the former state is more conducive to identifying opportunities than being in the latter state.

So, tell us then, if that sounds nice, we would like to have more of these things. I mean, they just feel better anyway, it’s just a more enjoyable place to be, to have these things going on internally, how might we do a shift if we’re having one of those days where we’re not too curious, and we’re not too empathetic, we’re not too optimistic? How do we conjure or drum that up or get to that spot?

Frederik Pferdt
First of all, I like that you label them as being nice. It’s a nice to have.

Pete Mockaitis
It feels great, yeah.

Frederik Pferdt
And that they feel great. I think it’s more than that. It’s essential. It’s something that, really, when you are in that state and saying, like, you wake up and you feel like the future is out of your control, and you feel negative, and you even have fear or anxiety that sometimes show up because, again, our minds tend to dislike uncertainty, and the future by definition is uncertain.

So, our minds try to protect us and go towards finding all the reasons why you should not get out of bed in the first place, why you probably should make a plan, or be negative about something, or not pursue an opportunity or open a door to something new that you haven’t explored, or ask a question. All of those things are usually not what your mind recommends you.

But I think we can overcome that, and we can trick our mind to say, “Hey, what about if I’m now curious and just ask a question to my co-worker, my colleague, my CEO, whoever that might be, or even my partner or my children? And I follow that curiosity maybe with a practice around asking five whys to go to the root cause of something that I want to find out.” That also immediately opens up opportunities for you.

And there’s many more practices that we can do that really helps you to overcome this first initial reaction that we usually have to new situations or towards the future, which is being a little bit more negative, being a little bit more closed, not being curious, and definitely not experimenting with anything new. And then empathy, we’re just going to throw out of the window because we want to focus on ourselves first.

So, what I want to help people to do is overcome these to really, as you said, see more opportunities. And who doesn’t like to see more opportunities in their future so that we move away from this relationship that most people have now with a future that is, or it’s going to be decided by someone else, it’s not going to be great, and “I don’t have any control over it and I have fear or anxiety about the future”?

Which is, when you ask most people why they actually want to stay with the status quo or even bring the past back, and that is something fascinating that I had in so many conversations where people said like, “Yeah, Frederik, you’re talking just about the future, never about the past.” And I said, “Yeah, because the past is something you can’t change, it already happened. And I think, and I have a deep belief that the future is going to be better. And why not then focus purely on the future and trying to discover what you can actually control about it?”

Pete Mockaitis
Well, I’d love to dig into some of the particulars of these practices, like the five whys. But maybe, first, could you share with us a story of someone who was able to make some of these shifts, they were feeling not so optimistic, open, curious, experiment-y, empathetic, and then they took some actions and saw something of a transformation?

Frederik Pferdt
Yes, there’s many stories. I actually feature 14 people in the book, I call them future-readies. It’s people I’ve been able to coach, train, and work with at Google over the years, and those people have just built some remarkable futures for themselves, not in terms of materialistic. Most people think like, “Oh, it’s the billionaire,” or whatever it is. No, it’s people who live a happy life, who have impact in what they’re doing, who feel that they contribute to society in a very meaningful way. And I think those are things that we all can achieve.

So, I share stories about those people and how they show up more optimistic again and they live a very open life. For example, Adam Leonard, a wonderful human being, who practices something in his life that I think we can all draw some inspiration from. And he does what he calls improv hiking trips, and it’s inspired by improv theater. Improv theater is something where you basically, you know, you open up, and whatever is going to be thrown at you, you’re trying to accept and build on.

So, he goes on extended hiking trips, like three or four months without any plan, without any set schedule, any journey where he wants to go, he basically just starts, he starts somewhere. And what he reports back all the time is that, by being open and purely open, where he doesn’t have a plan, no reservations, just his pure curiosity and openness to whatever the journey brings, he comes back with wonderful stories and things that not just happened to him but, also, he could have made happen.

And I think that’s an approach that we all can use, not just in our life but in our work, in how we do vacations, and so forth. And inspired by that, I’m actually taking my family all the time on road trips where we don’t have a plan. There is only one rule that we couldn’t go back to the same place twice, and it’s really hard in the beginning to convince the family members to go on that trip because you don’t know where you’re going to end up. So, it’s really hard to sell.

But whenever we do it, whenever we come back, everybody is super happy and super satisfied because everybody discovered something new. Everybody was growing in a beautiful way. So that’s just one of the stories of a future-ready that I’d like to share.

Pete Mockaitis
That’s cool. And so then, thinking about being awesome at your job, I mean, that sounds fun. We go on trips just to see what happens, and what do you know? We have some surprising, delightful things that unfolded as a result. Can you draw the link, the connection, from that to “And now we are flourishing in our careers as well”?

Frederik Pferdt
Absolutely. I think that’s an approach that you can also take into your work, being a little bit more open around perspectives other people are having or ideas that are presented to you. Instead of going with a clear no in the first place, and saying, like, “Whatever idea is going to be shared with me, I’m just going to say no because that’s the safest thing to do. I don’t have to get engaged. I don’t have to do something with that idea,” and so forth.

Try to go with a “Yes” or even a “Yes, and.” That helps you to engage in an idea or a perspective and helps you to build on it and make it bigger, better, faster, whatever it is, and give it a try and then see what happens. And most of the time what happens is that there’s a new opportunity actually arising in your work or in a project or in your job.

And so, to give you an example, when you consider how most organizations probably operate, is that there is a manager or a boss in some form or some way, who maybe sits in an office, and then the team or the employees, they sometimes have ideas, great ideas that they want to share with their boss or their manager to ask for permission to pursue this idea.

And then most of the time what happens immediately is that the manager’s brain starts to generate all these reasons why we should not pursue this idea, “It’s too expensive,” “We don’t have time,” “We don’t have the resources for it,” “We don’t know if it’s going to work out, if it’s going to get to the results that we want to see happening,” and so forth.

So, the manager will actually share as many reasons as possible to not pursue this idea, the safest thing to do, because then you don’t take any risk. What happens with the employee is that they are a little bit disappointed maybe, they leave the office, and what they do is they tell everybody else, like, “Don’t go into this office because your idea is going to be crushed. There’s going to be only arguments why your idea would not work.”

So, what you could do instead is try a “Yes” approach, a “Yes, and” approach. As a manager, whatever idea you’re listening to, accept it, build on it, make it bigger, better, and faster, and say like, “Fantastic! I like your idea. Here are some reasons why we should do it. Here are 30 days you have, some resources in terms of like another team member that might work with you on this idea. Go try it out.”

And what happens then is the employee leaves very happy, the office, tells everyone like, “In this office, the ideas will grow,” and, at the same time, they will try this idea and try to make it work to then maybe come back after 30 days with two options. The first one is they will report back and say, “Sorry, didn’t work out. Total failure.” Or they come back and say like, “Yeah, it worked out. We have a new technology, new process, new customer base,” whatever it is.

And the managers respond, should be in both scenarios, to say, “Fantastic! Thank you. What did you learn?” Because what just happened now is that they helped to learn something new, that the individual, the employee grew, the organization grew by these learnings and so forth. And I think that’s one of the examples where you can apply this principle of being open, saying yes, trying to build on other people’s ideas that really will drive towards more opportunities and to better results as well.

Pete Mockaitis
Yeah, I like that perspective a lot. And I think that takes a little bit of a practice and discipline because our default reaction is, “Oh, no! What happened? Why? Ahh.” It’s not the most natural, intuitive response to say “Fantastic!” when the result is not that which you had hoped for.

Frederik Pferdt
Exactly, because the only result that we want to see is that people are learning and growing because that leads to whatever success you want to see happening, and it leads to progress. And so, it’s just a simple shift that you need to make from “No, but” to “Yes, and” from “Oh, no, this project screwed up,” or, “You screwed up the project,” to “Fantastic! What did you learn?” to that curiosity that really leads to understand what actually happened, and what others can learn from that, too.

And these are small shifts that everybody can, I think, apply and use not just in their work but also in their lives. And just imagine if you say yes to more ideas that are presented to you in your life, I think you’re going to see more and more opportunities that are happening.

Pete Mockaitis
Okay. So, we got the “Yes, and,” we’ve got the taking trips with no plan, seeing what happens, the “Fantastic! What did you learn?” response. Any other top practices that you think make a world of difference in becoming future-ready?

Frederik Pferdt
One of the biggest one for me, I think, is reframing. And reframing is such a powerful way to live your life. Where, to give you an example, like when the pandemic hit, I was tasked to lead a project called Project Reimagine for Google, where we try to reimagine how we work as an organization. And I gathered about 26 leaders for about six weeks, and what we tried to do is to reframe. How can we reframe, for example, that employees said that they now have to work from home, towards “I can work from home”?

That is a simple reframe that, for a lot of people, did something magical, because then they felt like, “Oh, I’m not forced because of the pandemic to work from home, but I see this as an opportunity now. I see this as an opportunity to be able to work from home.” And that slight reframe helps you to, again, see more opportunities in maybe working from home. And you can go beyond that where you say, like, “I can work from home, but I also can work from anywhere.”

This is another reframe that helps you to open up towards the possibilities that a pandemic might actually bring to you. Where in the first place, you only see the negative, you only see the constraints, you only see the things that you’re not able to do anymore, but with a reframe you turn towards the opportunities. And reframing is such a powerful way that, again, you can do with a reframe from a “No, but” to a “Yes, and”, but you also can do from a “I cannot” or “I have to work from home” towards “I can work from home,” which is a reframe around your work.

Pete Mockaitis
Yeah, that is lovely because you see where that opens up for people. Some folks said, “Well, hey, guess what? Now I am doing my work on a boat and the family is on a boat. That’s what we’re doing.” Or, “Now we are in a little RV and we are camping all over the United States. Woo-hoo!” And it seems almost wild, like, “What?” It’s almost like it didn’t even occur to us that that was possible or allowed to do that. It’s like, “Oh, I guess we could all do that. Huh, how about it?”

Frederik Pferdt
Absolutely, yeah.

Pete Mockaitis
I see. Okay, reframing. All right, keep them coming. Frederik, what else we got?

Frederik Pferdt
Let’s consider empathy, right, as something where we always thought like empathy is something that drains me. I have to put myself into other people’s shoes and really understand what they need, and sometimes that’s hard, absolutely. But what I’m arguing for is expansive empathy. For example, that you also can have empathy towards your future self, which for me is a fascinating concept.

If we imagine ourselves in the future, most of us would go to that picture of having a nicer car, a bigger house, a better relationship, being successful at work, whatever it is. But for me, empathizing with your future self means, first, that you’re trying to imagine how you want to be in the future, and then we’re coming back to these qualities around “Hey, I want to be more kind, for example, in the future.”

And if I am imagining myself being more kind in the workplace, in my family, with my friends and so forth, and you’re picturing that future, and you’re trying to make that visual really vivid and come alive every day, you’re guaranteed to actually move towards that future. And there’s some fascinating research going on at Stanford University where they actually showed some students pictures of their older versions of themselves.

So, they put VR headsets on the students, they projected their older versions of themselves, let’s say, like in 20 or 30 years from today, and they helped them to really empathize with their future selves, to really understand, “Hey, how do I feel in this future? How do I look? Who am I going to be surrounded by?” and so forth. And the more that people empathized with their future selves, the more they change their behavior in the right here and right now.

Which meant that most students reported back that they will actually put twice the amount into their retirement funds right now, plus they will start to live a more healthier lifestyle right now. Which means that, as soon as you create a clear vision of your future self, you actually change your behavior in the right here and right now. And, for me, that’s something very powerful when we think about empathy, not just about empathy for others, but empathy for our future selves.

Pete Mockaitis
Yeah. Well, now you said the word “interact” and VR headsets, so I mean I’ve seen how you can sort of age, progress a photo. It’s like, “Oh, that’s what I might look like when I’m 70. Okay.” But when you say “interact” in VR headset, so it’s like is the age itself speaking back to me?

Frederik Pferdt
The beautiful thing is that we don’t need any technology for that. We have a mind that is capable of imagining, and if we’re using it in a way that we imagine our future selves, not just, again, in these ways that we’d say like, “Oh, I want to be more successful,” or, “I want to have more money or a bigger house,” whatever it is, but imagining your future selves as with these deeper human qualities, then doing that more often is a practice. It’s something we can train ourselves in.

And the research is very clear. The better we get at it, the more changes we will make to our life and lifestyle right here, right now. And I think that’s very compelling, because everybody wants probably to live a healthier lifestyle. They want to probably live a better life in the future and so forth. But don’t start with the materialistic things or the things that are out of your control. Start with what’s in your control, which is the deeply human qualities that you want to develop and grow towards.

Pete Mockaitis
That’s powerful. I’m also thinking about Peter Attia’s book, Outlive, in this context in which he says, “I’m training for the centenarian decathlon,” which is a lot of syllables, but just the notion of, “When I’m a hundred years old, or in the last years of my life, what would I like to still be able to do? And, oh, if that is what I want to still be able to do, then I better build some strength right now, knowing that some of it will fade in my final years.”

So, it’s intriguing. So just as imagining that leads to, “Oh, I better do some more retirement saving, okay” it may also lead to, “Oh, I better do some more exercising.” And then any number of positive things that need to unfold starting now for then.

Frederik Pferdt
Absolutely. So, what would be something for you, Pete?

Pete Mockaitis
Yeah. Well, it’s funny, I’m thinking about, well, I was thinking about exercise in particular. And so, just thinking about, as I have some family who’s aging and experiencing some health things. It’s clear that this comes for all of us. And so, to the extent we want to have truly good mobility and functionality, like there’s just some physical stuff to be done in terms of strength and cardio stuff.

And so, that’s just very, in a way that’s a little bit shallow, it’s like, “Yep, that’s just biological reality, true.” But when you talk about kindness, you know, that’s intriguing because there’s not as clear or well-researched a path and protocol that I’m aware of that is like, “This is the tried-and-true means of getting kindness gains the way there is muscle gains.”

And so, we could do a loving-kindness meditation, we could engage in prayer and spiritual practices and connecting with a source of eternal, infinite love. That sounds like a winning move, but in some ways, it’s a big question that I was like, “How does one, in fact, cultivate these traits we would like our future selves to have?” And there’s many, many potential options, and perhaps less of a prescriptive “This is known science knowledge base to draw from.” Or maybe I’m underestimating what’s already available in the research base. Frederik, lay it on me.

Frederik Pferdt
Yes, I think there’s many things that we can learn from, and it could be simpler things around kindness practices that are not just leaving you on a path, or leading you on a path towards maybe happiness. But it’s also interesting that if you show up more kind to other people, you’re building your community of friends.

And there’s fascinating research now from Harvard around the longest study of happiness and longevity, which basically just tells you that the more friends and the better friends you have, the longer and the more happier life you have. So that means the quantity and the quality of your connections really matters.

And so, for me, it comes down to the question, “How do you build more relationships and better relationships?” And kindness is probably a great way to start. If you start with anger and, like, hatred, I’m not sure if that’s going to increase your friendships and if it’s going to be making your friendships even stronger. I think it’s the opposite.

So, starting with a couple of kind things that you can do to your friends or to strangers will actually increase your community. And so, the more friends you have and the better these relationships are, the longer you live and the happier life you live. And I think that’s very compelling research that is building on something you said, which is like we can physically train ourselves for the future to be physically fit, but we can also mentally train ourselves to be mentally fit for the future.

And then we can also train ourselves to be what’s probably like more towards the heart and spirit around the future. And I think all three are very important, but we sometimes just neglect all of those, and we are focusing on the futures that we think are going to be dictated by robots and technology and other things that are shared in the news, and mostly with dystopian future images that are shared around globally and widely.

And it’s fascinating for me that our brains just love to see those dystopian futures, again, like to protect us, and say like, “Oh, I don’t want to have that future happening.” I think it’s going to be a wonderful future. It’s going to be a better future if you’re going to engage in training your mind, training your body, but also training your soul for the future.

And there’s very easy things that we can all do moment by moment on a daily basis that really come back to these notions of being more optimistic, more open, more curious, experiment a little bit more with different approaches but also show empathy, not just for others but of ourselves as well.

Pete Mockaitis
Oh, beautiful. Thank you, Frederik. Now tell me about some of your favorite things. Could you give us a favorite quote?

Frederik Pferdt
One I really find profound for myself that really influenced my thinking is from Anais Nin, who said, “We don’t see the world as it is. We see the world as we are.”

Pete Mockaitis
All right. Thank you. And a favorite tool, something you use to be awesome at your job?

Frederik Pferdt
I don’t know if it’s a tool, but I found that meditation, for me, is a practice that is so fascinating because just experimenting with it and giving it a try has a profound impact on my life and who I am, and so I want that others explore that too.

Pete Mockaitis
Okay. And is there a particular nugget you share that really seems to connect and resonate with folks?

Frederik Pferdt
The future is something that you create, and it starts with your choices, and it starts in your mind. So that’s one of the core principles that I want to help people to understand, that the future is not decided by something else or someone else.

It’s created by you in every moment, and it starts with the choices you make, and it starts in your mind. And you have influence over your choices and you have influence over your mind. And so, I think the powerful message here is that everybody has the ability to really shape the future they want to see happening.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Frederik Pferdt
Yeah, you can find me anywhere on your favorite platforms. I also have what I call a NextLetter that helps you to engage in experiments, and I share stories of individuals that live future-ready, and it comes every second Friday. It’s for free and you can sign up. You can find it with my name and NextLetter. Feel free to join that community.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome about their jobs?

Frederik Pferdt
The next time you feel like a “No” or a “Yes, but” to something that is an idea or perspective of someone, try to reframe that towards a “Yes” or a “Yes, and” and see what it does to you. 

Pete Mockaitis
All right. Frederik, thank you. This has been fun. I wish you much good stuff next.

Frederik Pferdt
Thank you so much, Pete. Yes, see you in the future.

911: Making Uncertainty your Friend with Maggie Jackson

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Maggie Jackson talks about the power of uncertainty and how to harness it.

You’ll Learn:

  1. How uncertainty enhances learning
  2. How to manage the fear of uncertainty
  3. How routine can hold us back

About Maggie

Maggie Jackson is an award-winning author and journalist. Her new book, Uncertain: The Wisdom and Wonder of Being Unsure (Nov. 2023) explores why we should paradoxically seek not-knowing in times of flux. The book’s been nominated for a National Book Award, Uncertain is a Next Big Idea Club “must read.” Jackson’s prior book, Distracted (2nd ed., 2018), sparked a global conversation on the steep costs of fragmenting our attention and won the 2020 Dorothy Lee Award. A former Boston Globe columnist, Jackson has written for the New York Times and other publications worldwide. Her work has been covered extensively in the global press.

Resources Mentioned

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Maggie Jackson Interview Transcript

Pete Mockaitis
Maggie, welcome to How to be Awesome at Your Job.

Maggie Jackson
Oh, wonderful to be with you, Pete.

Pete Mockaitis
Well, I’m excited to hear about your wisdom you’ve put forth in your book, Uncertain: The Wisdom and Wonder of Being Unsure. But first, I need to hear about you swimming in the Atlantic Ocean almost every day. What’s the story here?

Maggie Jackson
Well, it’s a pandemic story. I used to be a pool swimmer, and I’ve increasingly loved swimming the older I’ve gotten. And then I moved out to the countryside in Rhode Island from New York City during the pandemic, and got kind of really into swimming all the time in the ocean, increasingly in the fall, and then all winter, and spring. I absolutely love it. Being there at dawn, it’s beautiful and feels a whole exercise you can’t beat.

But then it’s sort of interesting because it also offers a great deal, kind of a daily dose of uncertainty. So, I finally began to realize that part of the joy and the daunting nature of what I’m doing is that swimming is never the same twice. When you’re open water, four seasons swimming, it’s never the same twice. So, it’s a great little lesson in uncertainty.

Pete Mockaitis
That’s cool. That’s cool. And I have recently been getting into cold water immersion. Fun things. And I’m thinking, wow, fall and winter, you’re getting that in spades. You know what the temperature in the water is like during these times?

Maggie Jackson
Oh, yes. Yes, we all keep track of the temperature quite carefully because I do wear some gear, so I adjust my gear. But the temperature is about the low is 36 Fahrenheit.

Pete Mockaitis
All right.

Maggie Jackson
And a lot depends on it could be 20 Fahrenheit in air, and it can be the wind, and then you can be in the snow. It’s all really beautiful and it’s just so much fun. And they’re now doing studies, trying to augment people’s kind of understanding or capability with uncertainty in order to boost resilience. So, we could talk about that. But that, I feel as though, I’ve gained resilience by doing this.

Pete Mockaitis
And so, is it your experience, as it is mine, that just the sheer cold alone is invigorating and mood-boosting over the long term?

Maggie Jackson
Exactly. I find that the colder it is, the more joyful it is. The deep dark winter when my little band of swimmers is going at it, we’re actually laughing out loud and sort of hooting and hollering, and I find that the summer is beautiful, it’s relaxing, it’s wonderful, but it’s not quite as exhilarating. So, it completely represents what we might call good stress.

Pete Mockaitis
Lovely. Well, now let’s hear a little bit about uncertainty in your book Uncertain: The Wisdom and Wonder of Being Unsure. Have you encountered any particularly surprising, or extra-fascinating, or counterintuitive discoveries about us humans and uncertainty while putting this together?

Maggie Jackson
Sure. A long list of surprising discoveries related to uncertainty. We mostly think of uncertainty as being, what psychologists call aversive. We don’t like it. Humans don’t like it. And there’s a reason for that. We’re naturally made to survive by getting answers. Like, we can’t exist in the state of not knowing. However, it’s really interesting because when humans encounter something new, it might be your first day at the job, it might be a six-month roadblock on your highway and you got to adjust, you actually undergo all of these kinds of stress changes in your body.

You might sweat a little, your heart might race, but at the same time, there are changes in the brain that are extremely beneficial when you are in this uncertain, this unsettling state of uncertainty. Actually, your working memory is bolstered, your focus broadens, the brain is more receptive to new information, so you’re basically on your toes. So, what seems unsettling and sort of this uncertainty that we dislike is actually priming us to be able to learn.

So, as one neuroscientist told me, “When you’re in that moment of so-called arousal due to uncertainty, the brain is telling itself there’s something to be learned here.” And so, I think it’s really important on the job, or on the restive life, not to squander that moment. Move forward into uncertainty. Don’t run from it or deny it or hide it. I think it’s really important that we don’t cut short that opportunity to learn that uncertainty offers.

Pete Mockaitis
So, we are more able to learn with these sorts of emotional stress response things going on, and that just sort of fits. It makes sense because, well, yes, there’s something that needs learning here because, by definition, it’s uncertain what’s going on.

Maggie Jackson
Yup, you walk into the meeting and there’s a surprise, or your boss hands you a project you didn’t really think you’re going to have to do. And it’s not emotion, really. It’s cognition. So, your brain is actually going on alert. It’s being aroused, as scientists say. And that puts you in a state where you can take advantage of that.

And so, I think the myth-busting one we have to do first about uncertainty is to realize that uncertainty is unsettling, yes, but that is its precise gift. It bumps us off the routine. It’s telling us. When you’re uncertain, that’s basically your brain telling you that you have to stop your automatic behavior. The status quo doesn’t work anymore. You’ve got to be ready to update your understanding of the world.

Pete Mockaitis
And what’s interesting is you say that we tend to not like uncertainty, and yet there are some contexts where we, humans, proactively go for it. We want to play card games, or videogames, or go to the casino, and that’s the whole draw of these things, is we don’t quite know how things are going to turn out. There’s an element of chance.

Maggie Jackson
Oh, I think that’s a very, very good point. It’s sort of uncertainty by another name. We might call it suspense, or just the kind of not knowing that’s playful or entertainment form that, I think, as uncertainty has grown, or I would say unpredictability in the world has grown, and, really, studies do show that economics, business world, climate, etc., there are a lot of aspects of the life that are more volatile. Uncertainty has become kind of a lament. You see it in the headlines. You hear people talk about it.

People just equate uncertainty with something bad. And that’s not moving us forward. That’s actually keeping us. Uncertainty is not the paralysis that we think. The human uncertainty, the unsureness, the not knowing, it’s not that all, as research shows. It’s actually something that’s highly dynamic and active, and something that moves us forward. Uncertainty is a lot more than we know.

And, actually, for decades and decades, this state of mind, it’s a mindset, basically, wasn’t studied. It wasn’t studied even in psychology because the onus and the emphasis was on what the human can do, what’s the task that you accomplish. It’s not sort of in between time when people are pausing and unsure, or they don’t know what to do. The scientists wanted to study what they could get accomplished.

And so, I think this puts human thinking, and even what it means to know what it means to be successful, it puts it in a whole new plane because if we can add not knowing to our skillset, as well as knowing, well, we’re suddenly really opening up to the world in ways that we weren’t.

Pete Mockaitis
Intriguing. So, not knowing as a skillset that benefits us. Could you perhaps give us a story, an example, of someone who upgraded that skill and saw cool results as a result?

Maggie Jackson
Yeah, I’ll give you a couple of stories, but one little story came from a friend of mine who was calling me up, and saying, “Oh, there’s a merger and acquisition at my pharmaceutical company,” and she’s a scientist, and she was moaning and groaning. And in the next breath, she was talking about how she’s brushing up her resume, and she’s looking around for an internal job.

And I was sort of amused inside, having been steeped in uncertainty research, so I realized that she was actually doing precisely what, through her uncertainty, she was actually taking hold of the situation, and she was propelled to investigate further. And you can see this in many, many great figures. Martin Luther King’s “I have a dream” speech was basically borne of uncertainty. He was a leader who was very humble. He wasn’t opposed to saying, “I don’t know,” and he really led the movement through conviction but also with adaptability.

And when it came to that incredibly important speech that day in 1963, The March on Washington, first of all, he had asked for opinions from many, many advisers. The night of the speech, he didn’t know quite what he would say. He had elements but he didn’t really know. He was actually still working on the speech right up on the podium that day.

And what that shows is that he was in tuned with a very divisive, very difficult moment in history. He was wakeful to all the different influences and patterns and sort of things that were going on in that moment, and he, of course, pulled off one of the greatest speeches of all time.

Pete Mockaitis
Beautiful. Let’s have another example.

Maggie Jackson
Well, I would say a more modern example is I’ve been studying the work style of the new Nobel Prize winner in medicine, the co-winner, Kati Kariko, who was originally from Hungary, and she worked for decades on mRNA, which, of course, was the sort of her work on mRNA led to the breakthrough that gave us the COVID vaccines and saved hundreds of millions of lives perhaps.

And she was incredibly dogged and incredibly persistent, and she saw the capacity of this aspect of biology when no one else was. She was terminated from UPenn, but this is not just a story of persistence. As she puts it in one Nobel Prize interview, one of her coworkers said, “Oh, Kati, you’re always zigzagging.” In other words, she didn’t always work in a straight line. And she said, “By zigzagging, I learned so much.”

And this is what it means to inhabit uncertainty. You’re not shutting down on that space of possibility that uncertainty is. And one of the most interesting things about curiosity is that scientists have been finally studying this topic, too, and they’re beginning to kind of understand that one of the most key components of curiosity, of the curious disposition, is the ability to work with or tolerate the stress of inhabiting the unknown.

So, when you’re curious about something, anything, painting or what you’re curious about, something you’re doing at work, or curious about what this Nobel Prize winner did, you are actually having to kind of understand, or withstand, or kind of leverage that uncertainty in order to get to the answer. And that she really represents that. She really does. She spent so much energy on doing things that were denigrated, devalued in every sense of the word. She kept going and she basically exemplifies the willingness to stay in that liminal space, which is to not know, to not know in order to get the better answer.

If she had raced to the first answer, well, she might’ve discovered something but she never would’ve put the pieces together. She had to go down a lot of dead ends, and that, to me, is that entirely what uncertainty is about, productive uncertainty.

Pete Mockaitis
And could you elaborate on the distinction between working in a zigzag fashion versus linear fashion? What are those different modes look, sound, feel like by contrast?

Maggie Jackson
Well, I would say that the linear fashion         of working would be to work from one logical point to another, to be focused on outcome. Outcome orientation is a really hot topic in business circles today. Whereas, a zigzag, a nonlinear, that is something that Leonardo da Vinci was famous for. “Confusion rouses the mind to invention,” he once said.

And the zigzagging that she was referring to would be the dead ends. Many times, mRNA was actually toxic to the body when introduced in mice, etc. It didn’t do them any good. And so, basically, she could’ve quit there but instead she zagged, or zigged, over to a different type of thing. So, that’s what I mean.

Eighty percent of strategic business decisions are made after considering just one option. And, yet, if people actually go to the root of the problem and consider multiple reasons for the problem, multiple roots of the problem, then they’re actually four times more likely to have a successful decision.

So, again and again, we hear that we should widen our options but the other point of that is what I call widening and deepening, and that is testing and evaluating. So, again, that’s where you’re leveraging uncertainty. This is leveraging what Kahneman calls the slow mind. It’s what I also call take two. Rather than just leap to a solution, or go to what’s obvious, or try to shoot for that outcome, you’re willing to explore many avenues, and not forever.

Sometimes this can happen just in a few minutes in the operating room with a surgeon in crisis. They just take a minute to do take two, or to dwell in uncertainty, and then they find the better answer, or the hidden answer. And so, that’s what I mean by zigzag.

Pete Mockaitis
Okay. Thank you. And so, if folks do have this attitude or fear of uncertainty, do you have any recommended first steps in terms of, “Hey, if that’s where you’re at right now, here’s what I recommend you do or think about”?

Maggie Jackson
Yes, that’s a great question. And it’s really important, and I get asked that all the time now, “How can I get better at dealing with uncertainty?” And, actually, I’ll talk a little bit about what I found, but also there’s some new research on this, a great deal of research. There are scientists now planning a new study, an intervention, in Columbus, Ohio, to help stressed high schoolers gain resilience by teaching them how to better tolerate, which is not such a great word, but to manage uncertainty, to actually, it means lean into uncertainty. That’s the term I prefer.

And how are they doing that? Well, scientists, clinical psychologists, and others were developing these interventions, are now, they’re basically importing some lessons from exposure to therapy, so that makes sense. If you are fearful of uncertainty, if you’re the type who’s intolerant of surprises, you need to overprepare for the presentation, you need to pack not just your bag for the family vacation but the entire family’s bag because you don’t trust them to do it, those are kind of signs that you might be a little bit intolerant of uncertainty.

And so, trying new things, trying to, in effect, seek a little bit of surprise in your life, will show you not that it’s always the perfect solution. You might delegate at work, and it might not actually work out better every single time. But, at the same time, if you never delegate at work, you will never know the other possibilities that that person, that the hidden talents of that person shows. The person who works for you might show hidden talents when you allow them to work on that project a little more than before.

So, what you’re doing is expanding your perspectives, expanding your range of experience, and one of the ways in which clinical psychologists are now teaching people, especially people with anxiety, to get better at handling uncertainty, to stop denying and avoiding it, are tiny little things like, for instance, “Answer your cellphone without caller ID.” And that seems so simple but, at the same time, it’s just injecting a little bit of mystery.

And some scientists actually surmised that phones, because they provide instant answers all the time, and we’re checking 150 times a day, that’s what they call certainty-seeking behavior. So, some part of this is just sort of lifting up your head and kind of contending with what’s happening, not trying to control every little bit.

Pete Mockaitis
That’s fun. This reminds me of a recent camping trip in which we were…I don’t even remember what we’re talking about but it was some sort of factual question that could be readily Googled, and we weren’t sure, it’s like, “Oh, I think it’s this way.” “Well, no, I think it might be this because what about that?” And it was funny, we’re like, “Huh, here we are all not being quite sure about this thing,” which, on ordinary circumstances, when we had cellphone reception, someone would’ve Googled it within about five seconds, and then that would be that.

Maggie Jackson
Right. And, actually, what you were doing, by collectively or individually kind of cogitating, you were reaching into your memory, which is not something we do when we’re turned to the phone all the time. You’re actually reaching deep into your memory. And even if you don’t come up with the answer, it strengthens your brain to do so.

It’s really quite amazing but just searching around in your memory, something that we just don’t do today, is actually great for the brain. And why is that? Because, say, you’re trying to think of a painter. I’m trying madly to think of Degas, and all I can think of is Monet. And, really, if you’re looking around in your brain, internally searching, in other words, you’re looking through different knowledge networks because our minds and our experiences, they’re varied associations. They’re networked. They say they’re branching trees of knowledge.

And what you’re doing is going along those paths, and you’re saying, “Oh, well, maybe an impressionist, or I guess French,” so you’re strengthening by utilizing those synapses, you’re strengthening other areas of the brain, and that’s really great for greater wisdom. Our minds are not computers, information is not downloadable and upload-able. It’s really sort of an organic shifting thing. And that’s another reason why not knowing is really important because it kind of blows away that idea that our minds are computers.

Pete Mockaitis
Okay. Well, these are fun practices. Tell me, Maggie, anymore?

Maggie Jackson
Yes. Well, I would say one very, very important practice is it involves teamwork. So, uncertainty has a social side to it. And the upshot is that, basically, one of the best fuels of collaboration is conflict, and I mean judicious, mild, respectful conflict. But study after study shows that teams and groups that have mutual criticism, conflict, dissent are better performing. They actually have deeper discussions, they’re more creative, they surface hidden information that isn’t usually discussed, etc. Now, why is that?

Well, a lot of people think that, basically, when you have a disagreement or even when you just have diversity on a team, diversity of opinions, that diverse or dissenting opinion is just giving you the right answer, but that’s not true because a dissenting opinion, even if wrong, also bolsters performance. Why is it? It’s because uncertainty has rousted you from that kind of complacency of being in agreement. And the neuroscience on that is pretty amazing. The brain in agreement is a really lazy animal, believe me.

So, basically, if you can keep cultivating disagreement, then you get on what I call uncommon ground. It’s really important to be uncertain, and then you can do a whole host of things. You’re basically finding out what the team doesn’t know, which is really important for growth. You basically deepen and intensify the discussion. Now, studies have shown this in supreme courts, in the Supreme Courts, in juries, in financial trading, even on Mount Everest.

They did studies where teams that were very diverse, had a lot of different kinds of knowledge on climbing Mount Everest, but who emphasized all for one kind of mentality, so a kind of collective mentality, actually were more likely to have a depth on the team, and that’s really serious business. So, one flexible work consultant told me a wonderful story to illustrate this.

Cali Williams Yost was at a law firm where she was helping the firm institute flexible work for the legal team. I’m sorry, it was the legal team of an energy company. So, the legal team was all set to go, the bosses were on board, they were going to work remotely part time, etc. Well, one executive stood up and said he was completely opposed, at a meeting, and there was going to be a lot of knowledge left on the table because people weren’t meeting in the morning to coffee clap, etc.

Well, the bosses were angry, and everyone was shocked, they were all set. And what Cali Williams Yost wisely told me is that, basically, he was wrong to oppose flexible work but he was right, something was missing. And so, his dissent actually sparked a younger person in the room to, later in the afternoon, stand up, and say, “Well, I can create a virtual knowledge platform, and we can go remote and still have that time to coffee clap, so to speak.” So, that’s a perfect example of how dissent threw everyone into uncertainty, and then they were able to actually kind of find a third way to meet the problem.

Pete Mockaitis
It’s funny how, as I imagine that scene, the emotional reaction is just as you’ve described, it’s like folks are annoyed, like, “Oh, come on, man. Just, like, shut up and get in line. We’re almost done. Why you gotta be difficult and cause problems, and not be a team player?” Like, all of these negative associations. And yet, it really is an asset to have folks who have unique perspective and the courage to share it and go against the grain, it really does enrich the whole team, and yet so rarely do we say, “Thank you, dear colleague, for disagreeing with all of us. This is very helpful.”

Maggie Jackson
Oh, you’re so right. And you put it so well, and I’m so glad you used that word courage because I was just thinking of a quote by William James, a great psychology philosopher in the 19th century, who talked about the courage of a maybe. He basically talked about how no human achievement can be created without the “courage of a maybe.” And that’s exactly what’s happening.

I think one tip for people who want to try this, and I would advise, throw in a no, a gentle no, or maybe just a maybe. And what you’re doing with the word maybe is actually using something called hedge words. And so, those are really, really important. Hedge words are maybe, sometimes, those sorts of words, as opposed to more…there’s no alternative word for hedge words, but anyhow, non-hedge words, which are, “You’re wrong,” or, “Therefore.” Those are not hedge words.

And what hedge words do is signal your receptiveness to another opinion. They also signal that there’s something that’s not known. So, if you say, “Maybe we should consider something,” or, “Maybe we haven’t thought of…” etc., you’re actually smoothing the way for others to pick up on that. And it’s a wonderful kind of linguistic flag that you’re waving, saying, “Hey, maybe we shouldn’t be so sure,” and that’s where then the disagreement can be fueled, and the uncertainty. And then people can be in the space of uncommon ground, and then go deeper and explore multiple perspectives.

Another study I really loved, which brings this all to life, was basically a CEO who’s in Europe, a few years ago when the European Union was being widely expanded, so quite a bit of Eastern Europe was being inducted into the EU. And so, it was a time of great unknowns for business leaders on that continent. And so, two professors, one in Germany, one in the US, went and studied German CEOs for an entire year, and they asked them whether they’re for this expansion or were they against it, and what would happen, was it good for their company or was it bad for their company.

Well, when they got the results back, they found this third group. To their surprise, 25% or more of the CEOs were ambivalent, they didn’t really know, “Well, we’re not really sure this is going to expand the markets. Is it going to take our customers away? We’re not sure.” And it’s amazing to me that the professors were surprised.

Well, a year later, fast forward, the result was the people who were sure that it would be either good for their company or bad for their company, basically didn’t do very much. Those who were ambivalent were more resourceful, they came up with more products, they opened new factories, they actually were more inclusive, they asked for different opinions. They weren’t sure so that propelled them to do more.

And I think there was an award-winning study, and it just perfectly underscores not just what we’re talking about, about dissent, but also about the power of uncertainty. And it certainly is an overlooked unsung power.

Pete Mockaitis
Well, I like that a lot. They’re not sure and, thusly, they do more. They’re not sure, so it was like, “Uh-oh, I don’t know so I better hustle. I better figure it out and do the research, do the work, do the investigation, talk to people, and get the info.” And this reminds me of, I don’t know if this has been coined somewhere before, but I might’ve made this up. I call it second time syndrome.

Like, the second time you do something, you might get worse results than the first time because you’re more confident, like, “Oh, I know how this goes,” versus the first time, you’re like, “Oh, boy, I’m a little scared, a little intimidated, a little overwhelmed. I better really hustle and figure this out.” Like, I remember, I was, at one point, a leadership seminar chair, or HOBY daddy for these HOBY, Hugh O’Brian Youth Leadership event, so there’s a bunch of folks assembled for a three-day thing, and I’m kind of like the guy in charge of everything.

And so, the first time, I was like, “Wow, this is intimidating. I really want to make sure I’m on top of everything,” and it went very well. And the second time, I thought, “Oh, we got this. It’s fine.” And it was still good but it was not as excellent as the first one. I could see this event now years later. And it’s because I was more certain and more comfortable and less effortful the second time around.

Maggie Jackson
I think that’s so true and that’s such a good point. Because uncertainty, and confronting something new, is actually putting you at the edge of your knowledge, and that’s exactly when we want to retreat. There’s a term called the routine expert. The routine expert is someone, we’ve seen it everywhere. We see it in medicine. We see it in accounting. We see it in reporting. I’m a journalist. But people who have accrued years of experience, they’re really good at what they do, but everything has become routine. They have this sort of honed automaticity, so the heuristic thinking, “Chest pain equals heart attack” that is predominant.

But when the routine expert hits something that’s really new, they just retreat into the same old solutions, and they’re then not doing well. They fail. Whereas, adaptive experts are the people who can utilize that uncertainty, to do the kind of deliberative work, and also to be flexible about using their knowledge. And so, adaptive experts are nimble. And that’s exactly what we want.

When something goes wrong in the operating room, I witnessed multiple operations up in Toronto while researching this book, and one of the senior surgeons who epitomizes our ideal of the expert, he was quick, he was sure, really sure, well, he then, in a moment, in a terrifying moment in the operating room, he thought he had done something nearly lethal to the patient during a liver operation. Everything fell silent, there was sweat on his cap.

Well, he was just too sure. He carried his certainty into that operation like a badge of honor. And then he was able to, “It was not a lethal error,” but, at the same time, he epitomizes what we loved in experts. And we really are venerating the wrong type of experts. What we want to really emulate and respect the people who ask the questions, the people who say, “I don’t know,” whether it’s medicine or not, and the leaders who are willing to pause and deliberate.

And other study shows that those leaders, who when confronting a new problem, actually, are deemed in experimental studies anyhow as being less influential. But we’ve got it all wrong. We’ve got it all wrong. We need to be really promoting people who ask questions, who don’t mind hesitating for productive uses, who don’t mind being unsure.

Pete Mockaitis
Yeah, that’s beautiful. Indeed, we tend to favor, like, trust the confident-sounding voice but there are studies that reveal that there is almost no correlation between the confidence someone exerts and how right or good they are at the thing, so that’s dangerous and some ways it’s like we’d be better off if we trusted or valued more the nuanced person, it’s like, “Well, you know, under these circumstances, it’s probably best for A, but, however, given the variables X, Y, Z, I’m leaning towards B.”

Like, that doesn’t sound as commanding and inspiring, like, “Yes, you know what you’re doing. I’ll follow you unto death” That doesn’t give you the that emotional charge. And yet, it’s likely much closer to true, and there’s much higher probability, it seems, of finding great wisdom there worth following.

Maggie Jackson
Exactly. Adaptive wisdom, the kind of person who sees the world as it is, not as they wish it to be or assume it to be. And that takes time, it takes effort, it takes unease, etc. but it’s really important that we change our views on what a leader is, that we change our views on what a student or a pundit or a presidential candidate is, because the cost of our certainty are certainly rising, and we can see it everywhere in terms of the polarization, narrowmindedness, etc., the anxiety levels.

I see that uncertainty, if we begin to understand it, to study it, to learn how to use it skillfully, can really change humanity, and give me great hope. They’re even trying to, there’s a movement by leaders in AI today to instill uncertainty in models, in robots, that is to make AI unsure. Now, there is some uncertainty in a robot. It couldn’t traverse the factory floor without some degree of being open to what’s unpredictable in its environment.

But what they’re trying to do, and this is picking up steam, and it’s really quite important, is to make on a robot that’s unsure in its aims. So, say, you have a housekeeper robot, and it’s fetching your coffee, well, today’s AI is built to carry out a task because the rationalist’s definition of intelligence is fulfilling your goals no matter what. And, therefore, that’s both the danger and the wisdom of today’s AI.

Well, an unsure robot, and what I call the “I don’t know” robot, will actually ask you how you want your coffee, or which room across the kitchen, or, “Do you want something?” It’s teachable and it’s more honest. It’s not just doing what it was initially programmed to do. It’s more flexible. And in that very vision of “I don’t know” robot, we can see something a little bit that we should be striving for, too.

Pete Mockaitis
The quote that comes to mind thinking about these notions of certainty is this quote, I come back to it again and again, I just got to have him on the show. Robert Rubin said, “Some people are more certain of everything than I am of anything.” And I can totally relate, it’s like, “Are you sure?” And I think about all these scenarios when the experts tell me the opposite of each other, and they do so very confidently.

Like, roofers. You get multiple bids on a roof project, it’s like, “Wow, that guy said we had to tear it off, and the other guy said we could just put another layer on. And they were both very sure. And they’re the roof experts, and I’m not. What the heck am I supposed to do here?” And I think that if most of us took the time to solicit multiple perspectives from multiple angles, we would see a lot of that, “Wow, these people are very certain of the exact opposite thing. Well, now I have to do some hard thinking.”

Maggie Jackson
Exactly. And we think of uncertainty as being sort of lost, adrift, etc., some of the metaphors used with uncertainty or lostness and wandering, etc., but it’s a form of exploration. It’s kind of a wonderful way to buy time, in a sense, so that you can explore the possibilities and uncover the complexities that are already there.

You’re not creating complexities when you do a little bit more pondering. You’re actually uncovering what’s already there. And it’s not that it’s an endless kind of pursuit but it has its place, and we haven’t given enough due to being unsure.

Pete Mockaitis
Well, Maggie, tell me, any final things you want to share before we shift gears and hear about some of your favorite things?

Maggie Jackson
No, I think we covered a lot of great ground.

Pete Mockaitis
Okay. Well, now could you share a favorite quote, something you find inspiring?

Maggie Jackson
Yeah, it’s actually a quote from my book, and there are many but I’ll start the quote, “’I know’ seems to describe a state of affairs which guarantees what is known, guarantees it as a fact. One always forgets the expression, ‘I thought I knew.’” That’s Ludwig Wittgenstein, the philosopher.

Pete Mockaitis
Okay. And could you share a favorite study or experiment or bit of research?

Maggie Jackson
Well, there are lots. Yeah, I’ll tell one little one. And you probably heard of the candle problem. This was a psychological experiment developed in the 1920s in which people were asked to tack a candle to the wall using just a box of matches, some thumbtacks, and then just the candle. Well, people made a real mess of it, and they tried to melt the candle, glue it to the wall, etc.

Well, the answer lies in making a platform out of the matchbox. But the point of this story is that people only see what an object is meant to do, not what it can do, because they’re so sure that matchboxes are there just to hold the matches. They cannot see any further. And what’s wonderful about this study is that if you take a bunch of five-year-olds and give them a similar study, but without the matches, with toys on a shelf, the five-year-olds don’t have any problem with this. Their knowledge doesn’t get in their way of their problem-solving.

Whereas, at age seven and up, they’re beginning to act like adults. They only see what it’s made to do. They don’t ask what it can do. And that’s a miniature example of the beauty of being unsure. And uncertainty is basically another word for open-mindedness.

Pete Mockaitis
And a favorite book?

Maggie Jackson
I would have to say Pride and Prejudice, kind of an old classic but it’s really about two people, Mr. Darcy, Elizabeth Bennet, whose certainty got in the way of their love. And, finally, when they were a little bit less sure, they were able to get together and understand one another despite their differences. I already loved that book before I became an uncertainty junkie, so to speak. But now I kind of see it through the prism of uncertainty.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Maggie Jackson
It definitely has to be just plain old paper pad. I’m completely adoring of the technology of paper. By writing, I don’t write everything in the longhand, but I do drafts of what I work on that I call sketches, literally, because I can draw arrows and make circles out of what it is. It’s all over the map. And I find that, by putting something immediately onto a computer, I’m forcing my thoughts onto the template of another person’s design. And so, I find that the legal pads, I go through so many, and they’ve been a huge help to me in my writing.

Pete Mockaitis
And a favorite habit?

Maggie Jackson
Well, in order to get in the focus that I need, there’s a kind of boundary-making, focuses literally a boundary-making, a type of attention that creates boundaries around what you want to be doing, I use alarm clocks and I use distance from my phone. So, if I really have to concentrate, I’ll put my phone on another level of my office, downstairs, basically. If I’m able to take a phone call, it’ll be nearer to me, but it changes how you think, etc. So, I really curate where the phone is.

I also use alarm clocks. So, if I have an appointment in an hour, I’ll put the alarm clock on, and then I don’t have to spend my mental resources thinking about when I have to do this. I then am able to drift off, inhabit the uncertainty, focus on what I need to do, and completely within the new you of what I need to think about.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Maggie Jackson
I’d say that the quote from my book that resonates most with people is “Uncertainty is unsettling, and that is its gift.”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Maggie Jackson
I would say my website would be a great one to stop and shop. I’m also on Twitter, LinkedIn, but the website is a great resource for my articles, my events, etc., what’s going on with my books.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Maggie Jackson
I think that if you realized that at any one moment you might not know, you’ll be giving yourself the power of an open mind.

Pete Mockaitis
All right. Maggie, this has been a treat. Well, Maggie, thank you for this. I wish you much fun uncertainty in the years to come.

Maggie Jackson
Thank you, Pete. It’s been a pleasure. You, too.