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KF #22. Nimble Learning Archives - How to be Awesome at Your Job

1146: How to Reclaim Your Focus and Unlock Your Genius with Memory Champion Nelson Dellis

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Memory champion Nelson Dellis shares simple techniques to upgrade your thinking to genius level.

You’ll Learn

  1. The core skills behind genius-level thinking
  2. How to learn faster and better using one powerful tool
  3. Why you shouldn’t write off your intuition

About Nelson

Nelson Dellis is a six-time USA Memory Champion, two-time Guinness World Record holder, Grandmaster of Memory, keynote speaker, and world-renowned memory coach. He teaches at the university level, holding degrees in computer science and physics, and is also an accomplished mountaineer with four Mt. Everest expeditions. 

Beyond the classroom and the mountains, Nelson has medaled in international competitions, contributed to remote viewing research on stock prediction, and even played on a professional card-counting Blackjack team that won over $100,000. He shares his passion for unlocking the mind’s potential with over 300,000 YouTube subscribers, where he makes complex skills practical, fun, and accessible to anyone willing to train their brain.

Resources Mentioned

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Nelson Dellis Interview Transcript

Pete Mockaitis
Nelson, welcome!

Nelson Dellis
Hey, thank you. Thanks for having me.

Pete Mockaitis
Well, I’m so excited to talk about becoming more of an everyday genius. You are a six-time memory champion. Could you tell us one of your most amazing feats of memory ever?

Nelson Dellis
Let’s see, I’m most proud of having memorized 10,000 digits of pi. That was a good one.

Pete Mockaitis

10,000 digits. Wow! Now that sounds like a record to me, I don’t know.

Nelson Dellis
Oh, it’s not. Although, you know, if we’re talking about how many digits someone has used their memory to store, it’s many tens of thousands. The unofficial record is, like, a hundred K, but the official record is 70,030. Yeah, both are insane.

Pete Mockaitis
That is wild. How does a person do such a thing?

Nelson Dellis
Well, first you have to have the desire to do such a thing. I’ve known of people who have done it without really much of a technique other than brute force repetition and a lot of time. That sounds horrible. And I would ask the question, “How?” That sounds crazy.

But those who are more well-versed in memory techniques would look at numbers and have some way of converting them into more meaningful things, things that are easier to visualize in your mind than these abstract symbols. And then encoding it all into some elaborate story that connects them in order.

And that is the basics of memory techniques in a nutshell, honestly.

Pete Mockaitis
So now I remember reading a book about this in terms of, like, each digit becomes a letter or sound, like one becomes T or D, and two becomes N and so forth. Is that what you’re talking about in terms of making them more meaningful?

Nelson Dellis
That’s one of the methods. With abstract symbols like numbers, for example, the system is to, yes, convert it into words that, then, you can visualize, right? You look at numbers, it’s maybe hard to visualize them, maybe not individually, like, if I see a seven, I can visualize a seven or seven things.

But if you are talking about a huge sequence of numbers, there’s only 10 different digits. So if there’s a lot of digits, you’re going to get a lot of those repeating. So it’s hard to think of, like, “Oh, I’m picturing a seven, then I’m picturing an eight, then I’m picturing a seven.”

It would be easier if you could collect groups of numbers and then have images preset for certain combinations. So instead of saying, I don’t know, 124, I see Michael Jordan, maybe, you know, that would always encompass with one and two and a four together, yeah.

Pete Mockaitis
Okay, okay. So, like, he’s number one, and his number is 24. So he’s one, two, four.

Nelson Dellis
Yeah, you’re not too far off. My system is a little…

Pete Mockaitis
Wait, wasn’t he 23? Wasn’t 23 his number? And I’m not a sports guy.

Nelson Dellis
Exactly, No, no. So 024, the 24 is Kobe Bryant. That actually was his number. So all of the 24s, this is the way I do it. There are different ways to do it. Some might argue that my way is a little more complicated, unnecessarily, but it works for me.

Anyways, so 024 is Kobe Bryant. So all the 24s, things that end in 24 are shooting guards in the NBA. So 124, I made Michael Jordan because, you know, after Kobe, he should be number one, right? Yeah, and then I just go through a bunch of different NBA stars there for the 24s.

Pete Mockaitis
Okay. Well, that was fun. So then you’ve taken some time in advance to construct this whole rubric.

Nelson Dellis
Language, yeah.

Pete Mockaitis
And it’s like a Nelson only. It’s pure custom, what does 24 mean to you? What’s one-four mean to you?

Nelson Dellis
Yeah. And that’s the most important part about coming up with visuals to remember is the more meaningful they are to you, the more rich they are with associations to you, the better they’re going to stick.

So, yes, somebody could learn my system. And, again, this is, yes, a pre-learned system so that when I’m encountering numbers in competitions or day-to-day life, I have a way to look at them and already have something set up to visualize instead.

But it is maybe not advised to take my system and learn it as is because there’s going to be a lot of images for numbers that mean nothing to you. Like, I have my personal friends in there. I have characters from books and shows that I’ve enjoyed throughout my life.

Some people might have never seen those shows, you know. Or, basketball, maybe nobody cares about basketball. And while you could, I guess, learn to visualize Michael Jordan, but why not choose something that’s, you know, you like to visualize or that’s easy for you to visualize?

Pete Mockaitis
But I think that speaks to a principle. Well, you tell me, a potential principle in terms of, if something is deeply meaningful and emotionally resonant to you, it is more memorable. Yeah, sometimes, people say, “Pete, you have the most amazing memory that you remembered this thing.” And I was like, “Well, no, that thing was very important to me in that moment of my life,” versus, I guess, for everyone else, was just like, “Yeah, whatever.”

Nelson Dellis
Yeah, exactly. Our brains are designed to remember novel things that stick out, and then the stuff that’s every day, commonplace. Like, it decides usually to drop that information. It treats it like noise.

And if you think kind of evolutionarily way back when, our brain was designed to remember these novel things, because it usually was tied to survival, right? Like, “This plant here has this pattern on it,” visual, “if I eat this, I will die because it’s poisonous with this pattern on it,” right? So simple things like that.

Nowadays, there is so much information, I think our primitive brain doesn’t do a very good job of isolating the things that are actually important because it’s not so tied to survival anymore, versus things that are noise.

Even though you may have the intention of you’re completely interested in this thing, your brain might be not so convinced, you know? And so it doesn’t stick, even though you’re paying full attention to it.

So it does start with things that you’re more interested in, that are paying attention to, tend to be memorized better, but it’s a complicated world out there, and our brain is trying to figure it out.

So if you can tap into kind of its evolutionary traits, which is we remember pictures that are associative and filled with sensory information and are meaningful, those are the things that you’re going to remember.

A great example is like, think of 9/11, right? We all remember where we were, what we were doing, sometimes even what we ate that day, what we were wearing that day, what somebody said that day, and that’s because that day was all of those things.

It was memorable. It was emotional, terrifying, scary, and it was out of the ordinary, for sure. We saw things on TV that we will never see in our lives probably, so it sticks out. Versus, you know, last Tuesday, what did you do?

Probably went to work. Did the exact same thing you usually do. Maybe a slight variation here and there, but nothing to the effect of something that dramatically different.

Pete Mockaitis
Okay. Well, so we learned, your subtitle is “Hacks to Boost Your Memory, Focus, Problem Solving, and Much More.” We talked about a hack for numbers, which is kind of interesting.

But I’m guessing for your person who is interested in becoming awesome at their job, memory contests are not their job, but you’ve got some goodies for us. Tell us, what’s sort of your main message or big idea in the book, Everyday Genius?

Nelson Dellis
Yeah, so the main point of the book is that I believe that there are plenty of mental abilities that we can train and learn that are associated with genius. And in the process of learning them and mastering them, you tap into that and could even convince yourself that you have a higher intellect, that you are genius, or can tap into genius from time to time.

What I learned over the years doing the memory thing, I didn’t have a background in memory techniques. I had an average memory, but I learned about them. I trained them obsessively, to a point where I could win these competitions and do break records and such. But it wasn’t a gift I was born with.

And that was always an amazing thing that, “Oh, wow. I thought memory was a fixed thing. And that super smart people had good memories and dumb people had bad memories,” right? But it’s not like that. It’s memory is a skill. And that was a huge thing for me to kind of unlearn.

And then, over the years, doing 10,000 digits of pi or 20 decks of playing cards in an hour, crazy feats of memory, people will throw out that label of genius just because they don’t understand it or don’t think it’s possible.

And I hate that. I’m not a genius. Like, I’m just like anybody else. I just have a skill that I learned. And I could teach you how to do this skill, and the person down the street, how to do this skill.

So genius is definitely a subjective term, ultimately, you know? People use it very flippantly. If they see something that looks smart, you consider someone smart, but that might not be the end of the story. Someone might not actually be as smart as you think. They just showed some quality of intelligence in a moment, in some situation. but I think we all can kind of uncover that.

And that’s what the book explores, the different pockets of mental abilities that can be taught and learned if you spend a bit of time on them, or understood how they worked. And then you can have some fun with it, right?

You can do it for show. You can do it for improving your life. You can do it to just be a better person. It’s up to what you what you want to do with it, but we all have access to it.

Pete Mockaitis
Well, you lay out a few core skills of genius. Can you share those with us?

Nelson Dellis
Yeah, so I started the book off, the first half of the book kind of laying this foundation, which, and again, this is largely my opinion, but I think many people might agree that memory is a cornerstone of genius.

I think if you have a good memory, you can do a lot with that to do some genius kinds of abilities. So that’s talked about at the beginning of the book. And in tandem with that, long-term learning, better study tactics. So being able to take your memory and use it for the long-term.

Reading faster. I think if you can read more, that’s how you learn more. That’s how you learn more about the world. So if you can consume more written content, more books, you can increase your knowledge base.

I also talk about focus and attention. So if you can master the ability to hone in on something when it counts and to block out distractions, you, of course, can put more efforts into learning things or outputting more, right?

And then, using those foundational techniques, I go into more nuanced parts of genius. Social genius, like how to interact with others around you. Mental calculations, so being able to calculate with numbers faster. Creativity, problem solving, even in the last chapter, it’s a little woo-woo out there, but intuition.

Pete Mockaitis
Yeah, well, that’s a lovely lineup. Well, let’s hear, when it comes to, let’s talk about memory and social at the same time, if I may. How can we do a better job of remembering people’s names and faces?

Because I think that can make a huge impression in terms of like, “Oh, wow, like that person, he remembered my name and he said it to me. He seemed happy to see me.” It’s just like it skyrockets your likability real quick. So give us some hacks for this one.

Nelson Dellis
I mean, Dale Carnegie said that the most interesting person is the most interested person. And I think there’s nothing more than, bigger than, or showing more interest than if you remember somebody’s name. And it’s just a little memory trick, right?

And it’s such a small thing, it’s just this little word, sometimes a longer word, but a word that represents this person, but it’s so powerful and so meaningful. So I treat it as this very special, delicate thing that a person can present to me.

And I want to know this thing. I want to store it in my mind because I know how powerful it could be. And so memory techniques will serve you perfectly for this situation. And, again, tapping into what I mentioned about the numbers, you’re taking some piece of information. It’s not a number this time. It’s this word, this label of a human that’s in front of you, and turning it into a meaningful picture.

And so what that typically means is you hear a name, hopefully, maybe, but sometimes maybe not, it reminds you of something. Maybe a person you know, close to you, or a celebrity, or someone, an athlete, whatever has that same name. You can think of that person. There’s a picture suddenly in your mind for that name now.

Or, maybe if you don’t, maybe if you can take a syllable, the first syllable of the name, or a couple of the syllables, and those individual atoms of the name, maybe come up with a picture, create a picture for you. Like Nelson, maybe you think of Nelson Mandela, okay?

Maybe you don’t, maybe you’ve never heard the name before. So what could you do? Well, Nell, Son, okay, maybe Nell makes you think of like a nail, like a hammering nail. And then Son, sun in the sky.

So both are pictures, right? Either Nelson Mandela, even maybe Nelson from the Simpsons, if you’re a Simpsons fanatic, he’s a character on the show, or you have this image of a nail being driven into the sun. So that’s a representative thing for the name. That’s a little more tangible than this collection of letters that’s somewhat abstract.

The next thing is to find a way to always be able to reliably pull it back when you need it, pull it out of this person when you have to call them that name to remember it. And that’s where this other part of memory is super important, which is how we organize and store information.

There are methods to do this, and we don’t really think about it when we try to remember something. But one of the techniques, and this applies for names, is anchoring it to something that will be helpful to retrieve it.

And for names, it’s the person. The person is who’s going to show up, whether it’s online in the form of a picture or in front of you at a party. They are the one that shows up, and at that point is when you usually have to remember their name, right?

So you can attach it or anchor it to a physical feature. I think that’s the best way to do it because you’re usually looking at the person in the face, so why not choose something that you notice on the person’s face?

So whether it’s a big nose, like a five o’clock shadow, a big forehead. I’m just pointing out my flaws here. But it doesn’t matter. It doesn’t even have to be a flaw. It’s just whatever you notice. Maybe they have pretty eyes or like a little dimple or a little wrinkle, whatever.

And you could come up with a story or some kind of way to attach the image to that feature. The weirder, the better, the crazier, the better, but that’s what makes it memorable, unforgettable.

So if I imagine Nelson Mandela jumping off the edge of my huge nose, the next time you see me and my big nose, you’re going to think, “Oh, there’s Nelson Mandela jumping off his nose. Nelson.” You say this all in your mind though. You don’t say this out loud. You can get into some trouble there.

Pete Mockaitis
Yeah. Well, talking about getting into trouble, I’m wondering, like if I did choose your five o’clock shadow, and then you showed up clean-shaven, like am I out of luck, like, “Oops”?

Nelson Dellis
Yeah, I would lean towards not choosing things that could change but, again, yeah, somebody could get a facelift, too, and then what do do, right? But I honestly think that the technique is really good for in the moment, getting the information in your mind quickly.

And then a big part of being able to remember it, say, the next time is a bit of review. So when you’re learning the person’s name and interacting with this person and talking to them, or you’re perusing around the party, like schmoozing, learning other people’s names.

When you come back or say goodbye to that person, or maybe you look around the room and you see that person, tell yourself, “Okay, this person, that was Nelson, okay,” you review. Like, we need to review things to remember them for the long term.

The technique I just said is very good for getting information in your mind quickly, and it often imprints for quite a while. But if you truly want to remember names for a long time, you have to be super intentional about all of it. You have to review it.

I do a tremendous amount of review for the people I meet. I’m a different story because, as a memory champion, of course, everybody expects me to remember everybody’s name. So there’s a lot more riding on me remembering a name than most people.

But I keep, like, a name journal, so when I meet people after the event or the party or whatnot, the meeting, I always keep track of the mnemonics, and the names, and the people and the context of those people, and I review that from time to time.

And some of those people in that book, I will never see again. They’re just filling up pages in my name book for no reason. But in the off chance I bump into one of those people, and I can say their name months later, years later, it’s so powerful, right?

They’ll think like, “Wow, that person remembered me? Whoa, I must have made an impression,” or, “What an interesting person. Wow! It shows a lot that he thought about me,” and who knows what they’ll think, but it’s usually a good thing.

Pete Mockaitis
Very good. Well, now can you give us a hack for just learning better, in general. Like, I’m trying to pick up a skill, whatever that might be. It’s coding. It’s AI. It’s copywriting. I’m trying to figure out some new stuff.

Nelson Dellis
So now you’re getting into the process of learning, right? And so to learn, obviously you got to have techniques to remember things quicker. That helps. The review part is so much more important because, if you truly want to know something to your core, it needs to be almost automatic, right?

So there’s this idea of two kinds of memory. There’s declarative memory, where you can pull things out, think about it, and then declare it. Kind of like remembering somebody’s name. And then there’s procedural, which is another fancy way of saying muscle memory.

So let’s take the example of remembering somebody’s name. This is a good example. When I’m learning somebody’s name for the first time, I’m using this technique, right, to store their name. And then, when I see them, I’m going to have this effort to kind of collect it, to declare it.

But there’s a point where, let’s say, you know, you just started this job, you started working with this one person, you learned their name using a technique, and you use it every day, and they become close to you, you become friends. You’ve worked together for five years.

In five years, let’s say you are very close to this person, you know this person’s name, you don’t have to declare it anymore. They are Bob instantly. Like, it’s part of you. You don’t even have to think about it. Like, think about your siblings and your mother, like you know their name. You don’t have to pull it out of your brain. It’s just there, right?

That’s procedural. It’s something that’s rehearsed so much that you just know it, right? So the goal is, with long-term learning, whether you’re learning a language or some programming language, you want to get it to a point where you don’t have to sit there and get it out of your brain.

But there will be a point at the beginning where that has to happen. That’s just how our brains work, unfortunately. So the question is, “How do we hack getting things from our declarative, which is always the first step, into a procedural process, into muscle memory?”

And, unfortunately, while declarative has tons of little hacks, all these little memory techniques, and that’s what all of chapter one is about, the procedural isn’t as easy to hack. The best strategies we have are active recall. So actively trying to access the information in our mind.

So by closing your eyes, and you don’t have to close your eyes, but just to prove the point further, you know, when you’re trying to get the information out, the more you access it, the more you kind of fire those neurons, those connections, the better it’ll become automatic.

And that shouldn’t be a surprise to many people, right? The more you do something mentally, the more automatic it becomes. You strengthen those neural pathways and then it becomes more automatic.

But a lot of us, when we study, we think about it wrong, right? We think we have our notes in front of us and we just look at it again and again and again. And you feel like you have this sense of familiarity with the information. You’re like, “Oh, yeah, I’ve got it.”

You’re going even through it and you’re maybe even ahead of where you’re reading saying, “Yes,” and saying it before you read it. But that’s not active recall because you have the information in front of you. It’s not true declarative, right?

So if you can put that information away and struggle to get it out, which it always is a bit of a challenge, but that’s where the magic happens, right? When you do that active recall, go through that process of the nitty-gritty of pulling it out, that’s where you are building these neural pathways, strengthening these neural pathways to procedural.

Space repetition, so there’s plenty of studies around this where, if you are doing everything, studying for something all in one session, well, yes, you could use memory techniques and it might work for the short term. In the long term, you will forget more of it.

Our brain likes to work on things for a little bit, take a break, and then come back, because I guess there’s that, in that moment when you come back to it, you do have to kind of struggle with it to get it back to where it was. And I think that repetitiveness of, or that repeated action of going back to it, almost starting a bit more from scratch is where you strengthen those neural pathways again.

And then the last tip on that is something called interleaving. So if you can, in a study session, let’s say, interleave, in a similar set of what you’re studying, different kinds of things.

So let’s say if you’re studying for a language, and you do a lot of problems or questions or quizzes or testing yourself on verb conjugations, and then maybe you just do straight up vocabulary training, and then maybe, I don’t know, you study basic phrases or something like that.

They’re all different, right, but they all have to do with you learning language. But if you can go in between and kind of alternate, maybe every 15, 20 minutes, that is proved to be better than just studying for one big chunk of time, say, verbs, right?

So we found that if we switch up the task, but keeping it in the same domain, actually we learn better. And I think it’s a similar principle to space repetition. But, yeah, it’s a tedious process to learn. But if you understand how to hack the brain in that sense, you can learn more efficiently and faster.

Pete Mockaitis
And what’s interesting with active recall, in some ways, you need a little bit of a prompt in terms of like, “What is that thing I’m retrieving?” And so, I suppose there’s many ways you can do this. Like, people use flashcards, or I guess now with AI, you can just say, “Hey, this is what I’m trying to learn. Ask me questions now, one at a time. Go.” And so then you’re practicing the active retrieval.

But I’m hearing you that the key point there is I’m not looking at the thing. I am hiding, I’m covering up the thing, and I am depending on my ability to pull it out from the depths of my memory.

Nelson Dellis
Yeah, that’s better for learning, and there’s different ways to do it. As you mentioned AI, you know, it’s proven to be, or increasingly been proven to be detrimental to our memories because we’re doing a lot of cognitive tasks, using the tool rather than ourselves.

But, I think, as a sparring partner, as a coach, or a quizzer, I think it could be super powerful because it can give you all sorts of ways to do that active recall. Another great method, I don’t know if it was invented by him, but it’s been coined as named by him, it’s the Feynman method.

So Richard Feynman was a legendary physicist who was really well-known for being able to explain things, complicated things, in physics really well. And the technique is, basically, when you’re learning something, try to explain it to somebody else in the most basic way possible.

And as you explain it, you’ll quickly find out what you truly know and don’t, and it’s a way of kind of refining the weaknesses and strengths of what you’ve studied. And, again, it’s active recall in disguise.

Pete Mockaitis
Yeah, that’s cool. Well, now let’s hear about focus in terms of just being able to hunker down and do stuff.

Nelson Dellis
Well, in this day and age, it’s extremely difficult to focus, and so I feel like a big part of finding how to pay attention to something is figuring out what are the points of distraction for you, and being ruthless in kind of eliminating them preemptively.

Thinking about there’s, like, this planner in your mind that says, “Okay, in the future, Nelson needs to focus on this. So I’m going to make sure that, when he’s working, the distractions are at bay.”

And there’s plenty of tips on how to do this. It depends on what is the source of your distraction, but, oftentimes, it’s the internet or your phone or some device. So blocking that in some case, maybe going analog during a session, putting your phone out of sight while you work on a task.

The goal with paying attention, you want to have this deep work at your disposal. And oftentimes, we’re really doing what’s called shallow work, where we’re like low value, low focus tasks that don’t really push you forward, like you’re checking your email, you’re responding to messages. You’re not doing the deep work that you need to do, the deep focus.

And it often comes to your environment. Like, put yourself in a place isolated and work on this problem or thing that you need to get done, and you’ll have tremendous focus on that thing.

Another thing is we get tired, especially nowadays, where we’re so used to being stimulated all the time. It’s not our faults. Devices around us are designed to distract us as their main purpose.

And so, if you can put these things at bay, but also train your mind to work for longer and longer periods of time without being interrupted or needing to kind of satisfy yourself with dopamine hits somehow, so there’s this idea called a Pomodoro technique, where you can set a timer, preferably an analog timer so you don’t have your phone near you, but for 20, 25 minutes.

And the idea is that you work intensely for 20, 25 minutes, and that’s doable, right? If you can say that to yourself, “I’m just going to work hard, focus on this one thing, nothing else for 20 minutes,” and then you get a five minute break to do something mindless.

And then you dive in back again. Do another Pomodoro session for maybe 20, 25 minutes again. And you can stack these, and then every maybe three or four, you can take a longer break.

And it turns out it’s a lot easier to get work done. And, oftentimes, you maybe get started with 20 minutes, and you end up working for an hour because you just needed to get started.

So, oftentimes, the focus thing is a trained ability. And the more you work on it and the more you set yourself up to have success without getting distracted, the longer you’ll find that you can focus on things more intently. And when you can do that, you can get more work done, you can have better memory, read more, all those things.

Pete Mockaitis
Now I’ve heard with this, it’s cool, we can practice, we can get better and better. I’ve heard that the quote, “human limits”, given ultradian rhythms, is something like 90 minutes. Like, you probably need a break by then.

Although, occasionally, I don’t know, every once in a while, I get uber fascinated by something and it goes way longer. So what’s your take on this one?

Nelson Dellis
I agree. I mean, I think we all will get burned out at some point. And so I think, over time, I think prepping for that eventual mental deterioration in the session by breaking it up, it’s like in a workout, you have a lot of reps to do. It’s tempting to just get them all out of the way, but you might crash pretty quick versus breaking them up early into sets of 10.

Something that seems too easy, but you could do 10 at a time, and you could almost never stop, right? So I think the same kind of idea applies mentally that, even though it seems like, “Oh, I’m going to get an hour and a half of studying in,” it might be better to break that up into multiple shorter sessions so that you can actually be productive, fully productive, really not mentally fatigued for longer, and make more progress that way.

Pete Mockaitis
Okay. And this speed reading, how much of that is a real thing?

Nelson Dellis
Yeah, I’m careful about that term, and even though I call the chapter’s title “Speed reading,” I quickly changed it to “Focus reading” because I am aware of some of the associations or the connotations with speed reading.

There’s a lot of history in scam-y programs and bogus claims of people being able to speed read thousands of words per minute. The average person is somewhere between 300, 400 words per minute.

And so what my chapter is truly about is learning how to optimize or make your reading more efficient, and having the skills to be able to turn up the dial of your speed and to turn it down, right, because not everything needs to be speed read or read fast.

There are going to be things you just need to drink right and chug, versus like a fine wine where you’d rather smell it, take a sip, enjoy it, maybe even go back and have another glass, you know?

So I think reading is really up to what the person is trying to get out of it, and being able to kind of work with how they know their mind works and how to read better, and remember what you read better using some basic strategies.

Pete Mockaitis
Okay. And what are the strategies?

Nelson Dellis
Well, there’s a big part of, again, paying attention, so putting yourself in the right frame of mind to read, having an intention to read. A lot of people want to read a lot of things, but they just pile up books.

So being more intentional about getting through the books you’d like to actually read, which means making time for it. There are so many things that we spend time on that do not advance us in our books.

And if you can just make it more of a thing that you purposefully do every day, whether that means you have to carry a book around with you all the time, I always do that, or you have always got a book by your bedside or on your desk, and you take five minutes here, even just to get like a little chapter out of the way.

You’re always reading in some form. It’s like what you do. Just like maybe you’ve made working out an exercise just as important in your life. Reading should be as well. And I think there are so many benefits to reading. So it’s hard to tell me that maybe that’s not a good thing to read so much.

There are some other more physical, tangible techniques. For example, if you want to increase your reading speed, some suggestions in the book are, if you use some kind of pointer, I know it sounds very infantile, but what happens to most readers is, if they don’t have some kind of guide, they’re often subject to their eyes bouncing around the page or backtracking a lot.

So if you can have some pointer, whether it’s your finger, a pencil, a spaghetti noodle, I don’t know.

Pete Mockaitis
Uncooked, yeah.

Nelson Dellis
An uncooked spaghetti noodle, to guide your eyes across, you’ll find that you backtrack way less, if at all, and you can make more progress through the pages, the chapters that you’re trying to go for.

Another thing to keep in mind is that, when we read, we don’t read every single thing. Our eyes are constantly jumping in what’s called saccades. And if you look at somebody, for example, if you look at someone on a train looking outside of the train, you’ll see their eyes are like jumping, jumping, jumping, jumping.

That’s because it’s kind of trying to track the moving landscape. And even though the person looking out the window doesn’t feel like their eyes are like jumping like that, that’s just naturally what our eyes do. And we do it when we read as well.

And so what you can do, since we don’t need to read all the words, we’re actually skipping around a lot because we can cluster words, we can actually see things in our peripheral as well, and oftentimes we can piece together clumps of words, like just by context, right?

We know what’s going to come next, so do we actually need to read the word? Sometimes we aren’t, even though we feel like we have to. So what you can do is play around with this. I like to draw some, with pencil, some margins inside. Maybe, like, you can start kind of shallow, so maybe a half inch or an inch on each side of the page.

And then as you’re guiding yourself, you just stay between those lines and you realize that, “Oh, shoot, I’m not reading the outskirts of each line of the page. Like, I’m maybe missing hundreds of words per page if I do that,” but you still can remember and read what is on the page partly because peripheral is picking up on that, but also again, context, you can figure it out.

And so if you can even narrow that further, you find you’re just, like, reading a very central narrow part of the page, you can still read the page. It’s really fascinating and fun to play around with.

And this is just to train you, right? Like I’m not saying go through all hundreds of pages of your books and put margins. But if you can train a little bit, this purposeful practice, again makes you better, this training, you can get better at doing that kind of automatically without having to guide with your finger all the time and write these margins in there.

Pete Mockaitis
Well, Nelson, tell me, what are some of the top hacks that absolutely most professionals could benefit tremendously from adopting that we haven’t already covered?

Nelson Dellis
I’m a big fan of the chapter on intuition. I know it’s a less of a thing that you can kind of hold and, like, purposefully grasp in your mind the results. But I think there’s some kind of intangible thing to it where people can recognize that it’s doing something for them or not.

And so that whole chapter is about tapping into kind of, like, this gut feeling and how to listen to it better and to hone it better for things that don’t necessarily seem like they’re in your vicinity to make decisions on or perceive.

And I know that sounds a bit out there, but there are techniques out there to hone that. And I don’t want to get too deep into it because it gets a bit weird, but I think the short of it is to listen to your intuition more.

Not that it’s always correct, but if you do listen to it more and open up to it, you’ll find that it often has something important to say, whether it’s about a deal you’re about to say yes to, or some turning point in your life, or the people that you hang out with.

I think if you listen to them, you get those bouts of intuition. I think you get more information about the world, and then you can have more at your disposal, right, more information. I think about what’s happening around you can only be better.

So I’m really happy about that chapter in the book. And I encourage people to kind of explore that a little more.

Pete Mockaitis
You know, I think that there’s a lot to that in terms of intuition. I don’t know the neuroscience, but I think I’ve heard, or at least my hot take is that our advanced brain nervous system has just oodles of associations all over the place from all of our experiences. And sometimes it’s not yet conscious.

Like, I could not articulate why I’ve got a weird feeling or a bad feeling about this contract or this deal. And yet, there’s something to it. And I like what you said. It’s not necessarily correct, like, “Oh, absolutely, trust your guide every time. It’ll never lead you straight.” I don’t think that’s true.

But it is surfacing information, and I think it’s funny. It’s almost like, well, I’m thinking about, we had Joe Navarro, the FBI agent who does body language stuff. And I think he said it well, in terms of like, you can’t like prosecute someone based on, like, a body language situation, like, “Judge, jury, there you have it, you know? He crossed his legs at the wrong time. He’s guilty of sin.”

But what you can do is say, “Hmm, this thing right here seems worthy of additional investigation, additional resources. Let’s go search the apartment of his mom. Oh, and what do you know? We found the key item there because we listened to those clues from from the body language.”

And, likewise, I think that when you listen to your intuition, and say, “Hmm, something about this deal feels off. I’m just going to run it by a lawyer.” And the lawyer says, “Oh, my gosh, this is a terrible deal. Look at all the things you have to do, and almost nothing that they have to do. Do not sign.” It’s is like, “Oh, okay, well, it was good move that I checked my intuition.”

Or you might talk to multiple trusted advisors, and said, “Ah, yes, it could feel sketchy. But, in fact, that is just how this whole industry operates, so you got to choose. Are you down with that or are you not?”

And then I think it really can be a valuable tool or indicator to point you into where we’re going to dig deeper.

Nelson Dellis
Yeah, and I think, more than anything, our brains are very logical and rational, and we tend to always think with that, and I think that’s great. I mean, we should be logical about the real world and information around us.

But our brain isn’t always, like, what we think logically. It’s not always getting it correct, you know? There are many things that can alter what we think is correct, and the brain is not quite getting it correct.

So I think this mix of having a well-founded logic in life, but also using intuition when it needs to and listening to it more often, again, not necessarily to make the decisions, but to maybe factor in as part of your decision-making can really make a difference in how you navigate your life or your job, how to be awesome at your job.

Pete Mockaitis
Well, thank you. Well, anything else you want to share before we hear about your favorite things?

Nelson Dellis
Yeah, no, I’m so happy with this book. I always talk about memory, and over the years, I’ve just been always fascinated by the brain, clearly. And I’ve kept little notebooks of all these cool tricks, mental tricks that I’ve been taught or stumbled upon because of my memory explorations, and it’s all in this book.

And I’m so over the moon about this book. And I think it’ll help a lot of people. And it can be fun, it can be serious. You can use it in so many different ways. And so I hope people go and check it out.

Pete Mockaitis
All right. Lovely. Well, now could you share a favorite quote, something you find inspiring?

Nelson Dellis
This is always changing, but this one has always stuck with me, and it’s by Albert Einstein, who I talk about a lot in the book. and it’s that, “Imagination is more important than knowledge.”

And I’ve always loved that because, especially coming from him, you know, you’d think like of Einstein, he just knows so much. That’s how he figured everything out, but he actually figured everything out his staple discoveries from just imagination exercises.

And oftentimes, silly ones that, like, broke the boundary of what you’re supposed to think about, I guess, for some physics examples. And that’s how innovation came about for him. And I think that’s, in general, how innovation comes out is by bending the rules, which can only happen in your imagination.

And so I think if you think that way, that it’s more valuable to have these imagination, visualization skills, which you can train and practice, it’s often more important than what you know.

Pete Mockaitis
And can you share a favorite study or experiment or bit of research?

Nelson Dellis
Yeah, I’m a bit biased, but I was a part of a study at Washington University in St. Louis, where they were, you know, there’s been memory studies forever, and people have been subject to fMRI scans to look inside the brain, but they’re largely uncomfortable machines to sit in for very long.

So, typically, studies in the past have taken a lot of large quantity of people in the machine for very short periods of time, and kind of taking averages. They’ve never really done in-depth long hours in the machine study.

So they took me, how many hours did I do? It must’ve been at least 15 to 20, maybe more. And then they have maybe 10 controls, who also volunteered. I don’t know who these people were. They must’ve been incentivized, somehow.

But anyways, the results are finally, they were published this year, and they’re trying to get it published in some well-known journals. But, ultimately, what came out of it, there’s a few things that came out of it, but one of the most striking or kind of, I don’t know, controversial, but against what most people might’ve thought is that the hippocampus for most people is where the magic happens with memory.

There’s a lot of activity when somebody is using their memory. And for a lot of the tasks they had me do in the machine, it showed a very different structure, that I’m actually not using, well, I am using my hippocampus, but I’m using more of my brain, that the pathways and the parts of my brain that I’m using when I’m memorizing is completely different than the normal person.

And this is trained, right? So the ultimate finding of the paper is that memory training literally rewires your brain. And that’s always been said, you know, anecdotally, but now there’s proof.

This is literal proof that anybody can change the way their brain works. And also that memory doesn’t fully work the way we think it does because how can Nelson here be memorizing all these sorts of crazy things, and it’s not through the conventional systems that we see when people use their memory.

Pete Mockaitis
And a favorite book?

Nelson Dellis
I’d have to say Godel, Escher, and Bach: An Eternal Golden Braid by Douglas Hofstadter.

Pete Mockaitis
Okay. And a favorite tool?

Nelson Dellis
My brain, seriously. You know, it might be easy to say, like, “Oh, I have this app for this, and then I use tech or AI for this.” But, honestly, my favorite tool is my brain, and I really try to use it whenever I can, even though there might be an easier way, more efficient way. I don’t want to lose the ability to use my brain and to think.

And I feel more terrified than ever in modern day, just because I feel like we’re losing the ability to think. We’re outsourcing it so much that I don’t know what our future looks like, honestly. So I’m loving my tool in my head that I’m purposefully using to keep it strong and to fight the trend.

Pete Mockaitis
And a favorite habit?

Nelson Dellis
My favorite habit is just always working out early in the morning. The first thing I get out of bed, and I do some intense exercise, that, to me, I don’t even, I mean, yeah, it’s just what I’ve programmed myself to do. And if I don’t get that done, my day just is shot. When I get my workout in early, it’s just sets the tone for productivity throughout the day.

Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks, you hear them quote it back to you often?

Nelson Dellis
Yeah. I mean, I think it’s using your memory, being intentional about memory, and understanding that the memory is something that can be worked on. If you say to yourself that, “I don’t have a good memory. I forget names. I’m just that person who is forgetful,” yeah, sure, you’re going to be that person.

You get to decide what your memory is. And I find that’s the most profound thing people get out of my talks or my content is that the brain is malleable, and that nobody has a bad memory. They just have untrained memories. And that’s usually the nugget that changes a lot of their perception on what their brain is capable of.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Nelson Dellis
Best is just to go to my website, NelsonDellis.com. You can find everything about me there, my books, my coaching, memory coaching, my YouTube channel. A lot of content out there teaching how to do this stuff, and, yeah, exploring my books. But NelsonDellis.com, you’ll find it all.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome with their jobs?

Nelson Dellis
Yes, use your brain more. I know it can be challenging right now, and oftentimes, you use it and you’re maybe let down, but it’s, again, it’s plastic. It can be molded. It can be trained. So the more you use it, the stronger it gets. So give it a shot. You won’t regret it.

Pete Mockaitis
All right. Nelson, thank you.

Nelson Dellis
Thank you so much.

1089: Mastering New Skills and Information Overload through Lean Learning with Pat Flynn

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Pat Flynn shares his strategies on how to escape the trap of endless information—and learn the right way.

You’ll Learn

  1. Why learning less can help you achieve more
  2. How pressure helps you learn better
  3. How to teach others in order to learn faster

About Pat

Pat Flynn is a father, husband, and lifelong learner from San Diego who has built a reputation as one of the most influential voices in digital entrepreneurship.  Through his diverse portfolio of businesses, award-winning podcasts, newsletters, YouTube channels, and thriving online communities, Pat reaches and inspires millions of people each month.  

He is the founder of SPI, an online community for digital entrepreneurs, co-inventor of the SwitchPod, and host of the Deep Pocket Monster YouTube channel as well as founder of Card Party, a large-scale live event for the community of Pokémon collectors. 

Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker.  In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy.

Resources Mentioned

Thank you, Sponsors!

Pat Flynn Transcript

Pete Mockaitis
Pat, welcome back!

Pat Flynn

Thanks for having me. Excited to be here.

Pete Mockaitis
Well, I’m super excited to dig into the wisdom you’ve got for us in your latest book, Lean Learning: How to Achieve More by Learning Less, which is almost blasphemy here on How to be Awesome at Your Job – learning less. Pat, explain.

Pat Flynn
Yes. Well, it’s about learning the right things, not everything. And here’s what I mean by that. We all grew up, or at least I did, thinking that the more information you knew, the better. Because with more information, you were more powerful, you were more useful, you had more utility, right? And that was the case for such a long time until now, because now we have access to all the information that we could ever need and beyond.

However, we are still fine-tuned to absorb information as if it were scarce, right, as if it were a scarce food source. We see it, we’re like, “Ooh, let’s get that. And get more food and more food,” because it’s a survival sort of mechanism, right?

But now we’re at this buffet line of information. And not only are we stuffing our plates full of everything and everything that we may or may not need, we’re also getting force-fed stuff into our throats from algorithms and other things that believe they know more than we do what we need, and that we’re all seeing that and experiencing that on all these platforms.

So, lean learning is really about learning from the right resources at the right time for the right things, trading just-in-case learning for just-in-time learning, as I like to call it. And it’s how I’ve been able to accomplish a lot of different things across many different fields in such a short period of time.

And I believe that this is where we need to go when it comes to figuring things out, not by trying to figure out literally everything there is to know about something before taking action, but choosing action over information and using that action to actually give us the right direction to move forward.

Pete Mockaitis

Boy, there’s so much there. Thank you, Pat. it’s so funny. Well, when it comes to just-in-time learning, this phrase I’ve been familiar with for some time, and it’s kind of meta, actually, because here you are Pat Flynn on me, Pete Mockaitis’ podcast, talking about lean learning and just-in-time learning.

And, in fact, the most just-in-time learning experience of my life was going to your Pat Flynn podcast tutorial, YouTube playlist, watching a video and then doing exactly what you said. And then watching the next video and doing exactly what you said, it’s like, “Okay, on RSS feed. All right. Let’s see. So, Pat says this. Okay. Let me fiddle. Oh, hey, I got an RSS feed. Okay. Cool.”

And so, literally, step by step, I was learning seconds before doing the thing that I needed to do to achieve the thing I was trying to achieve.

Pat Flynn
Right. Case in point, exactly. And this is the thing about lean learning. It’s figuring out what your next step is, learning about that, trying to fight the urge to learn everything and feeling like a fear of missing out, right? The FOMO really plays a role here with trying to learn everything, because everybody’s talking about all these new things and dah, dah, dah, you don’t want to get left behind.

But, really, it’s about trusting the process and understanding that, when it comes to step two or step five or step 10 down the road, that there will be resources for them when you need them. You don’t need them now, though. And that’s really hard to say no. Saying no is really the strategy for a lot of this stuff.

It’s similar to Elle from “Legally Blonde,” who was played by Reese Witherspoon, who chose and had the discipline to say no to going to the fraternity parties so she could study for the bar exam, so that she could go to Harvard and see her ex-boyfriend there. If you’ve ever seen “Legally Blonde,” you know what that means. If not, you probably have no idea what I’m talking about.

But, anyway, discipline is a part of this as well, honoring what you put on your calendar, honoring the idea that there are resources out there that they’re going to be there for you when you need them, but you don’t need them all right now.

Pete Mockaitis
And it’s really interesting to note that we do have this compulsion toward more information. And I think I noticed this the most during COVID because it’s, like, we all wanted information. It’s, like, there was some uncertainty, which is true whenever you’re doing something new, but there’s uncertainty there, it was high stakes, and we didn’t know what the heck was going on.

But CNN and others were all too happy to continue providing you with whatever they had, any expert from any place, they’ll be there, they’ll be talking. And I think we saw that in terms of, like, the viewership of news was way up during that time. And yet, science will also suggest that hearing about spooky, unpleasant things continuously for hour upon hour upon hour is not great for our productivity or our mental health.

Pat Flynn

No, no, this is why I don’t watch the news. It is meant to hold your attention. It’s a lot of negativity that just kind of like makes you feel like, “Well, okay, the world’s going downhill, so I might as well go along with it,” versus, I try to surround myself, when it comes to inspiration around people and items that are positive.

However, even though that can be great, it can also work against you, too. Yes, there is such a thing called over inspiration, not just an overwhelm of information, but an overwhelm of inspiration. And this is why I, when I sit in the car, this might sound weird, but when I tell you why I do it, it might not sound as weird anymore.

But when I’m in the car, I don’t have anything playing. I don’t have the radio playing. I don’t have any music. I don’t have a podcast playing like I had for years. I always thought that if I had a spare moment in time, I had to insert something new that I had to learn that I may or, again, may not need at that time just so that I was feeling productive. If I wasn’t doing that, I wasn’t setting myself up for success. Automobile university as they call it.

Now I keep it silent because it gives me what I like to reference as shower time. If you know shower time and you have shower thoughts, you know that those are some of the moments in your day where you have the best ideas, you’re able to think, and because there’s nothing else to do in there, you’re taking a shower, so there’s literally nothing else to do.

So, I like to have “shower thoughts” in my car, and it gives me time to decompress. It gives me time to go deeper into thought about things that I’m already thinking about versus getting over-inspired by this new, fancy, shiny thing that everybody else is talking about. We don’t have that time anymore because everything is being filled in with extra small more endorphin-related things.

So, that has been a key as well to allow yourself to go deeper by saying no to these other things even though they are not necessarily all negative.

Pete Mockaitis

Understood. So, it’s kind of like the trade-off or opportunity cost is present there such that we may well be better served in some minutes, having some silence, some processing, some synthesizing, some creative, “Aha! Eureka!” moments, as opposed to more information because we may very well have plenty already.

Pat Flynn
Correct. Yes, exactly.

Pete Mockaitis
And I was going to ask, you almost already answered that. I think sometimes we’re learning not necessarily for the purpose of taking action or implementing, but we’re learning because learning is, in and of itself, fun, interesting, enjoyable.

Pat Flynn
It feels good. It feels like you’re making progress, too. If you’re reading a book and the book is about a topic you’re interested in, oftentimes, it feels like you’re already making progress even though you’re just absorbing information.

But what often happens after you finish that book? You forget most of it and you maybe not ever take any action on it. Versus, what if you read a book like this? You read a chapter on taking the next step and then you just put the book down and took the next step, right? And then what?

Pete Mockaitis
Well, yeah, and I think what you’ve already done here is we’ve accomplished a real good, a thing to be aware of, it’s like, “Wait a second. Am I…? What am I doing here?” I think just, like, triggering that awareness, that mindfulness, that presence of, “What am I doing here?” is very powerful.

Pat Flynn
Yeah, one of the chapters in the book is called “Un-automate Everything.” We’ve automated too much. I mean, similar to, like, if you automate all the subscriptions that you have from Netflix to whatever, you’re going to realize that you’re spending $400 a month on stuff you don’t even use anymore.

Same thing happens with where we put our time. We’re automating, “Oh, yeah, sure. I’ll just listen to a podcast because I’m in the car now. Just because that’s what I always do.” But you’re not realizing the “cost” of that, if you will. We are automating a lot of things that we should be thinking about.

So, what I like to do is just kind of declare bankruptcy on where our time goes and start over, and then start only placing things into your life that you want to learn about, that are only related to the things that are right there in front of you, that you want to learn about.

Knowing, again, that you can always go later, creating compartments of time to focus and learn and go deeper into those things, realizing that, okay, you’re going to reach that endpoint to then be able to make a decision whether or not you want to continue or not. I mean, probably the first example of this in my entrepreneurial career was how I wrote my first study guide for my architecture website.

I didn’t know everything about writing and publishing a study guide. In fact, in doing the research on figuring it out, all that stuff, I got overwhelmed. And that’s what most people do. It’s, “Yes, I want to start a business. Let me think of all the things I need to do now from incorporation to marketing, to content creation, to social media. Oh, my gosh, I’m overwhelmed. I’m not going to do anything.”

So, when I wrote my book, I knew that I’d, at least, have to have something written. So, besides the design of it, the formatting of it, the marketing of it, the how I was going to even technically sell it, I put that all aside for what I knew the first step was, which was to just get everything onto paper or, at least, in that sense, Microsoft Word is where I wrote that.

And then 77 pages later, a couple weeks later, I had something, something that I didn’t have before. And then I was more motivated than ever to keep going because I was making progress. I needed to know now how to take this thing that was just a long essay-looking thing into a format that was usable with blank spaces to write in and workbooks and all this kind of stuff. Great.

I found a YouTube video at the time that showed me how to format a Word document to have it be horizontal and some more landscape, if you will, and look nice. So that’s what I did. It took a day and that’s it. So now I had the final product, the PDF file. I was like, “Okay, cool. Now I need to sell this.” I’ve never sold anything online before. I had a website, but I never sold anything. I didn’t know how to do this.

A question that is a guiding question in the book that I always ask myself, and I recommend people to ask when trying something new is, “If this were easy, what would it look like?” That question comes from Tim Ferriss and it’s guided me so much and it guided me back then. And I found, from a person who had already sold stuff before online, the answer.

It was a tool called E-Junkie, which doesn’t exist anymore, but there’s a lot of tools that are similar now where you can upload a product, get a button in exchange and put it on your website so that when a person clicks on that button, they pay and that thing gets sent to them automatically. I set that up in half a day. I was much further ahead by taking it piece by piece and learning as I was going.

And, finally, then I was like, “Okay, now I need to learn how to write a sales page because I need to convince people who are on my website to click that button and buy my study guide about this architecture exam I was selling.”

I’d never written for copy before. I never figured out how to try to convince somebody to buy something based on words I was saying. There were entire schools dedicated to copywriting. My first inclination was to go to one of those, but $18,000, no, I don’t have the time and/or money to do that.

It’s funny how we often think that, in order to do a business, for example, you have to go to business school and you have to do all these big things that cost a lot of money. But again, if this were easy, what would it look like? I was recommended a book by a friend of mine called Moonlighting on the Internet by a guy named Yanik Silver.

And he said, “Pat, you don’t even need to read the book.” And I said, “Then, why am I buying it?” “Well, there is an appendix in the back of the book. It’s a Mad Libs-style sales page. You can just put your product in there. You can put your benefits and the features of your product, and you’d have it.”

That was the sales page I used, from that book, literally Mad Libs-style, that I used for seven years that helped me earn over a million dollars off of that e-book. And, again, not from learning everything and outthinking myself, but by taking it one step at a time and learning from the right resources at the right time from the right people.

Pete Mockaitis
Yeah, now that’s really cool. So that question, “If this were easy, what would it look like?” is a useful question because it shifts your brain from wherever you were, “Let’s go to copywriting school,” into imagining the easy things. And, sure enough, “Oh, I guess, when you go down that road, you discover, oh, there is a resource, there is a tool, there is a person, there is a something, that has already done a lot of the hard work for me, and I can just piggyback off that goodness.”

Pat Flynn
Yeah, they’ve already made the mistakes that I would have made if I had just gone down this path myself. They have mentorship opportunities to help me get it right. They have podcast episodes, whatever it might be, right? You can find those resources when you need them, because they are there. They’re everywhere.

Pete Mockaitis
And I want to clear up a little bit. I think if, tell me what’s your take on this one, Pat. If we know full well, “I am learning something for the purpose of my own entertainment. And I know that this is not productive and this is an alternative to playing, playing a game of Pokemon, or this is an alternative to watching a Netflix TV series. What I’m doing is…”

Let’s see, I just discovered a new YouTube channel, Kurzgesagt, in German. So, the word is German, it just means, like, “in short.” And it’s just like, it’s been over a thousand hours making these animations, explaining stuff. I was like, “Wow, where has this been on my life? This is so fascinating.”

And so, if you know, “I am learning as a form of entertainment, and that’s what I’m doing. I’m not entertaining any delusion that this is a productive means of driving forward achievement of some objective or goal is,” is your take is, like, “Yeah, that’s cool. As long as you know what you’re doing”? Or, is your take, “Oh, no, no, that’s still working against us”?

Pat Flynn
I say have fun with it. Have fun with it. Enjoy it. In fact, there’s an exercise in the book that helps you understand which parts of your life you are putting your time into, whether it be something vocational or something hobby-like or maybe a waste of time. It’s called the inspiration matrix to see where, in fact, you’re putting your time in.

For most entrepreneurs at least, who I speak to, they have zero things in the hobby box. They are not putting any time into things outside of their work because they’re so entrepreneurial and career- focused, where it’s very important to have other things and hobbies. For example, for me, it’s fishing.

And for me, fishing is an escape. It’s to get back in nature. It’s a way to remove myself from all the entrepreneurial stuff and the emails and all the things I need to do, and the meetings. And it just gives me breath. It gives me space so that I can go back into it even better. And I love that. And I’m learning about that. I’m obsessed with learning about fishing.

But it’s far enough removed from my entrepreneurial stuff that it’s not going to get in the way of, “Oh, I should do this over here instead,” and kind of derail the plans that I initially had or the tiny experiments that I’m working on right now, right?

However, that being said, I still use lean learning in my fishing. In fact, I want to be efficient in my fishing because I only get to go maybe three or four times a month, and I want to make sure that I’m maximizing my opportunities when I cast that bait. In fact, I use a strategy that I talk about in the book called force function to recently learn something in fishing.

So, there is a particular fishing lure called a jig. It’s a large hook with some like skirt-like material on it and you kind of move it up and down. And it’s a very hard bait to fish because it often, just, it’s hard to utilize and you can go hours without getting a bite. But when you do, typically, you can catch bigger fish and it’s just much more fun when you do, when you get a strike because you kind of like really, really set the hook, but it’s difficult.

So, I remember for the longest time, I always wanted to catch a fish with a jig, and I would cast a jig on and cast it out there and get nothing for like 20 minutes, and I go, “Yep, see? I’m not good at this. So, I’m going to put it away and go back to my old reliable drop shot rig, which I’m way more confident in,” and I’ll get fish. And I’ll say to myself, “Yep, I’m not a jig fisherman. I’m never going to be good at it.”

But one day, because I, again, really wanted to learn how to do it, I went out on the boat and I brought nothing except jigs. There was literally nothing, no other kind of fishing that I could do other than jig fishing. So, started the day, went 20 minutes like I normally do, and started to question the whole thing, “Oh, my gosh, I’m terrible at this. I’m never going to get a bite on a jig. I’m going to go cast something else. Oh, wait, I can’t cast something else.”

“I’m forced to just fish with this. What am I going to do, go home? No, I’m out fishing, like a good day of fishing. Even if I don’t catch anything, it’s still a good day of fishing.” Hours go by, I get nothing. And then, finally, in the afternoon around 3:00 p.m., I finally get a bite. I didn’t land it, but I felt something on the other end, and I knew it was a fish.

And by the end of the day, I ended up getting two fish, and now that’s my go-to bait because I forced myself to do it. And that’s a lean learning strategy because we often will walk away from those things that are a lot harder, things that we’ve never done before, just to go back to our comfort zone. But sometimes you need to get forced to do those things and add a little bit more pressure to get the results you want.

Pete Mockaitis

Well, Pat, let’s dig into some of these, the top tools and strategies that folks are finding most transformational inside your lean learning philosophy. Lay them on us, what do you think has been the most powerful for folks?

Pat Flynn
Yeah, so force function is definitely a big one. We’ll just kind of continue that conversation. Now, if you’re not fishing, maybe you want to, for example, learn a language. That reminds me of an episode of a show that Tim Ferriss did back in the day. It was on Apple TV, but it’s no longer in existence.

He did a show where he was trying to quick-learn certain things. And in order for him to learn how to speak Tagalog, which is the Filipino language, or the main Filipino language, there’s many dialects, but he ended up booking an interview with a Filipino news channel that was going to be conducted in Tagalog.

And he had a certain amount of time to just learn how to get it done because that date was coming, right? And that’s a great force function. Having a publisher tell you that, “You have a due date for your manuscript” is a great force function to have you get up and start writing.

Having a presentation at a certain date in front of a crowd at a conference is a great force function to help you learn how to become a better public speaker because you’re going to, there’s only a limited amount of time to tell yourself, “No, I can do it later. I can do it later.” No, you can’t. You have to do it now, right? So, that worked really well.

Another method of speed-running skill acquisition that I love is called micro mastery. It’s taking this big thing that you have that you’re doing and finding small little components of it that you can get better at that you can then stack on top of new things that you focus on for limited periods of time.

Going back to public speaking, a great way that I learned to become a public speaker was not just getting booked on a stage, but it was actually micro mastery, where I’d go into different presentations really hyper-focusing on one thing that I wanted to do better than anybody else and better than I’ve ever done before.

There’s a million things to do with public speaking to get good as a professional speaker from how you open, how you project your voice, where you stand on stage, what do you do with your hands, what do you put on the slides, how do you end, how do you pause, like all those things. There are so many.

But by focusing on, for example, just, “How do you start? What are the first words that come out of your mouth?” Let’s watch a hundred different TED Talks, but let’s just watch the first 30 seconds of each of them to see which ones have the best opening and how I can kind of learn from that.

Let me get training from other public speakers on how to open a show or open a presentation like that. And you can micro master that and, therefore, every future presentation you do, you’re going to have that skill. I got to the point where I was micro mastering what I do with my hands.

I was watching TED Talks and just watching people, “What do they do with their hands?” And they make these big grandiose gestures in moments that have big points to be made. And sometimes they go really small and kind of bring their hands closer to their body when they’re being more vulnerable. These are things that I learned only by absorbing and learning in a hyper-focused fashion, maybe two weeks at a time.

It reminds me of my buddy who is an ultra marathon runner. I called him up one day and I was like, “Hey, what are you doing?” And he’s like, “Well, I got a camera crew over at my house.” The ultra marathons are crazy. He runs like 15 miles a day just for fun. I think he’s crazy. But these marathons that he runs are like 50 miles or more.

And he had a camera crew at his house who had one of those super-duper slow-motion cameras who was filming the contact of his heel to the ground. He wanted a slow-motion footage of what his foot was doing to grab the angle of attack and all these other words he was throwing at me to, like, just get incrementally better at how he hits his heel on the ground when he’s running.

But when you think about it, it’s like, “Okay, well, that’s just like one moment in time,” but across 50,000 steps, I mean, that adds up to huge differences over time because he’s, again, a high performer and a high-caliber runner. He wants every little advantage that he could get. And so, he spent about two weeks focusing with, like, physics people. Again, it was way beyond what my understanding of all this stuff.

But he found the right angle of attack and the right way to run so that he could save a little bit more breath and time, and dah, dah, dah, so that he could just get seconds back over the course of many, many miles.

And that’s just a cool demonstration of just, like, what happens when you take a small moment in time, focus on something, a little micro thing inside of the thing that you’re doing that’s much bigger, and that then becomes a part of you so that you can kind of become a master at it over time by continually stacking those skills.

To finish up, we can go the opposite direction. I like that, instead of thinking about the micro, we can think about going bigger. And a lot of times, going bigger is very scary, but you can go bigger just for a small period of time to get really, really big results that will last a lot longer. And this takes me back to when I used to row. I used to row at Cal where I went to school and I was on the lightweight rowing team on crew.

And one thing that you do when you’re in a race to get ahead of the other boats is, yeah, you could just kind of run your race and kind of just pull fast as you can. But in order to kind of sprint ahead of a boat next to you, you implement what’s called a power 10. And that means the coxswain will offer the command, the coxswain sort of the small person on the boat that kind of commands the rowers.

And he’ll say, “Okay, power 10 in three strokes, two strokes, one stroke. Go!” And for 10 strokes, and just 10 strokes alone, the rowers on the boat will give it their all. Just 10 strokes. Somehow you find extra energy to offer. For just 10 strokes, it’s not forever. If you were to go hardcore all out for the rest of the race, you’d pass out, right? It’s too much.

But if you kind of just coasted and just kind of merrily went along, you would be beaten. So, in order to get ahead, you, every once in a while, offer a power 10. And in your life and in your learning, whatever it is you’re doing, you can do a power 10 of sorts.

If you’re podcaster, for example, like you and I are, Pete, a power 10 metaphor, or example, would be like, “Okay, well, I publish a podcast every single week. However, this one week in September, I’m going to call it marketing week. We’re going to have a podcast every single day of that week. And we’re going to promote it. We’re going to hype it out. It’s going to take a lot of extra work.”

“It’s going to be a lot of extra energy, but just for a period of time to get better results because we’re going to have more people listening, more people downloading. We’re going to create a whole event around it. We’re going to have a special guest. They’re going to promote it. All this stuff happens. And now we can see bigger results because we’ve inserted additional effort and pressure for a limited amount of time.”

Think about a hackathon. When coders go into a hackathon, again, it’s like, “Okay, 24 hours, you’re going to code something new that you’ve never coded before. Great. Go, get the Red Bulls, the Monster drinks, the pizza. You’re up for 24 hours.”

And that’s how a lot of the coolest, different pieces of software have been built because they focused on it for a short period of time, additional pressure, additional focus for a period of time. And then you go to sleep for two days to make up for it. But this is how you can get ahead much faster.

Pete Mockaitis

Oh, so much good stuff there. And I’m thinking that the force function can even feel sort of low stakes. It’s, like, you’ve got a gym buddy, like they’re going to be at the gym, and so it’s not the end of the world if you don’t show up but there’s a human being, you know, a friend is like, “Dude, so I’m here and you’re not. What the heck?”

Or, just sort of any kind of accountability, a regular meeting with another human factor, there’s some forcing goodness there. And I love that example of the of the feet hitting the ground for the runner because, as you’re trying to think about, “Well, huh? Well, if I’m being lean with my learning, what’s really, really worth learning? Oh, maybe it is things that are done thousands of times over.”

We’ve had guests talk about how transformative improving your typing speed is for the professional because you do a lot of typing, and so that’s the case. Or, talk about the coders, sometimes they’ll go deep into creating a tool which will save them, “Oh, this will save me, like, three minutes a day, times hundreds of days, oh, that’s worth a few hours making that tool. That’s going to pay off rather handsomely.”

Pat Flynn
Yeah. We tend to think of getting better as just like doing the thing over and over again. And, yeah, you can get a little better by doing it over and over again, but think about the way that a band conductor makes their song better in the band. They don’t just play the same song a hundred thousand times to get better. They stop when something goes wrong, and they go, “Okay, trombones, that run that you just did there sound a little mushy. Okay, trombones, just the trombones, play those eight measures. Go.”

They hear it, and go, “Okay, we need to do this one at a time.” Again, breaking it down, “Okay, Jimmy, you play a run until you get it right. Okay, good. Now, Max. Now, Janine. And then now let’s all do it together. And now we can move past that because we micro mastered that. We can move past it now and work on the next part that might need help or the next part that might need to improve.”

Such a perfect way to start improving and it’s not by just doing it over and over and over again. It’s finding the one little thing that needs help, mastering that and, over time, those things can add up.

Pete Mockaitis
There’s also a forcing function built in there because if all the band members are aware that this could happen to them, they’re going to want to bring their A-game so that they’re not zeroed in on and embarrassed in front of everybody.

Pat Flynn
Yes. Additional pressure is required. Yet, most of us want to live in this little comfort zone where nothing ever happens. So, finding additional pressure works. You were talking about physical fitness and having a gym partner. I have a trainer. His name is Jeff. He lives in Columbus, Ohio. I live in San Diego. He’s going to call me on FaceTime at 7:30 p.m. this evening. Whether I’m in my garage or not, I’m to be ready for it because that call is coming.

And that alone is enough for me to go, “Okay, I’ll put my shoes on. Let’s go.” And then I do it. And then when I’m in it, I’m fine. But I just need that encouragement and knowing he’s going to show up there for me, which is what I pay him to do, is great.

Pete Mockaitis
And I’d love to hear your take, as folks who are jazzed about your lean learning approach and start going down this pathway, are there any mistakes or watchouts or pro tips you’d offer to folks?

Pat Flynn
Yeah, I mean, probably the biggest pro tip is you can’t do this alone. We were just talking about the importance of other people, but even finding other colleagues who are going through it with you, not necessarily a mentor or even accountability partner, but just other people who are doing it with you so that you can kind of inspire and feed off of each other’s energy. Those things are important. You speak the same language, right?

And then, of course, if you can, finding a mentor or a person who can take you under their wing or, at least, show you the ropes. Whether you have to pay for that or not, it is definitely worth it because they’ve gone down those paths before.

Another big mistake is this, again, this idea of, because we’re so socially connected, it’s very easy to see a lot of things in front of you that may be interesting, desirable, you know, bright, shiny objects, right? The draw is, well, we want to see that because everybody else is talking about it. It’s just human nature, so we can’t feel bad about that but we have to learn how to deal with it, the FOMO, the fear of missing out.

For a while, there was a tactic called JOMO, to battle this joy of missing out, which I think is just false. You kind of just kid yourself when you say, “Yeah, I’m happy that everybody’s talking about that and looking at that, but I’m not.” That’s just not real. The answer, however, is close to JOMO. It’s J-O-O-O, which is joy of opting out.

It is you saying to yourself, “I see that, I acknowledge it, and I choose not to spend time there because I’m going to recommit to the things I’ve already said yes to.” The joy of opting out. That is a proud recommitment that you’re making. The sort of plus one here is that you’re still going to go, “Yeah, that’s there, and I may need it.”

So, here’s the trick. You can put it away for later. Find a Notion folder or an Evernote folder or just a For Later folder of sorts and put it in there. And I guarantee you, 99% of the time, you’re never going to go back to those things. It’s just a mechanism for you to move forward from it. And what’s funny is, by the time you probably, if you do need those things, there’ll be another better, more relevant, and more recent resource for it.

Pete Mockaitis
Yeah, that reminds me of when you’re decluttering, you know, getting rid of stuff, like, “Oh, but I’ve got fond memories of this thing. And then maybe someday it could be useful.” I think my wife taught me this trick, it’s like, “Well, if you have good memories of it, you can take a picture of it on your phone and then you can look at the picture of it and enjoy those memories, and then get it out of the house.”

Pat Flynn
Yeah, the same memories. Yeah, I mean, that one’s a hard one for me as a collector at heart, a collector of Pokemon cards, it’s hard. It’s like, “Well, I kind of like this card. I’m going to keep it even though I should probably sell it, whatever.” But, yeah, if this sparks a joy, right, that’s the other sort of filter. And those filters are great. I think filters are really important. And again, the whole point is just be conscious about where you’re putting your time and effort, not just go through life in automation mode.

The other thing I’ll say is teaching. Teaching is a great way to learn. I had a friend of mine who lived in Hawaii, and he was wanting to learn how to play the ukulele. And, of course, Hawaii is the place to learn how to play the ukulele, right? So, we hired this really like grandmaster ukulele player who, after first few lessons, you know, he taught him a few chords to get started with.

And then the teacher told him, “Okay, now you teach it to your son.” His son was like 10 years old. And my friend was like, “Wait, no, I’m not qualified to teach. I just know like three chords. First of all, you’re the teacher, you’re supposed to teach me. You want me to teach my son?” And he’s like, “Yeah, because when you teach your son, you’re going to have to figure out a way to explain it that you will never forget.”

And he was like, “Oh, okay.” So, he taught his son and he learned these chords and was showing him how to play these chords and was explaining it in a way that a 10th grader or a 10-year-old could understand. And then, therefore, it was absorbed into his mind and he would never forget those chords, and he could move on to the next lesson from there.

You learn so much by teaching. It’s kind of meta because, even writing the book Lean Learning forced me to distill the way that I learn and approach things in a way that was more easily digestible for people who could pick up the book and read it and/or listen to it.

So, I actually learned even more about creating vocabulary around this, about finding the frameworks that would be memorable, which made it even easier for me to begin to understand them, which made it easier for me to now, again, talk about them in a podcast like this one. So, you don’t have to be the expert to teach.

In fact, many people would rather learn from somebody who’s just gone through a process versus the person who’s spent 40 years removed from the front lines of that thing and they’re now at a podium at some university speaking through many people versus being in it themselves. So teaching is a great, great way to learn.

Pete Mockaitis
Beautiful. All right. Well, now let’s hear about some of your favorite things super quick. Can you give us a favorite quote, Pat?

Pat Flynn
There’s a few quotes that come to mind, “You can have everything in life you want, so long as you help other people get what they want.” It’s a Zig Ziglar quote. My son rolls his eyes because I say it so often when he hears me say that, but he knows it, and he sees it come true. So that’s one.

Pete Mockaitis
All right. And a favorite study or experiment or bit of research?

Pat Flynn
There was some research out of, I believe it was Ohio State University, I wrote about this in my book. There’s a lot of controversy around the idea of sharing your goals. And there was a study done a long time ago about the idea that, “Well, you know, if you share your goals publicly, you’re actually less likely to achieve them.”

And I think Derek Sivers from CD Baby was the first one to talk about this really publicly in a TED Talk a while back. He said, “If you speak your goals out loud in a social setting, like on social media, you are less likely to accomplish them.”

And the reason is because you are already getting those feelings as if you did accomplish them. People are saying, “Yeah, you got this. Good job. You can do it. I know you can do it.” You start to already feel good about it before you even take the first action. However, I think, in 2014, there was a secondary follow-up to this study that said, “No, that’s actually not true. It just depends on who you share your goals with.”

Yes, if you share your goals publicly to people who you don’t even really know or care about, you care about your audience, but you don’t really care about them from heart to heart, well, then, yeah, that’s true. You’re not going to achieve your goals because you’re getting those feelings.

However, if you were to share your goal to a mentor, to somebody who is a teacher, or who is going to be keeping an eye on you, accountability partner, but especially a mentor, you are many, many more times likely to do it because you don’t want to that person down.

There’s a loss aversion that happens. You don’t want to let your mentor down who you said you were going to do something for. And that study was really interesting because it kind of is the right sort of happy medium between sharing your stuff publicly but also not sharing it at all. Sharing it with a mentor or trusted person who you care deeply about.

Pete Mockaitis
All right. And a favorite book?

Pat Flynn
Favorite book, as of late, would be Buy Back Your Time, Dan Martell. And there’s another good book that’s not out at the time of this recording, but maybe by the time this is published, maybe not. September 2nd is the release date. My good friend Chris Ducker is about to publish a book called The Long-Haul Leader.

And it does speak to this idea of, you know, instead of optimizing for scale and for rapid growth and all these things that we kind of grew up kind of trying to be, especially an entrepreneur with the hustle culture and faster and sacrifice everything for all these things, it’s more about the idea of optimizing for peace, for longevity, for both mental and physical health.

Pete Mockaitis
All right. And a favorite tool?

Pat Flynn
Favorite tool, Poppy AI. I do use AI as a tool to help me get to the point of service to my audience faster. I never copy and paste from AI or just tell it to do something for me. However, I do use it to help me with my research.

If I have a lot of inputs and I need to understand these inputs much faster, I can go through Poppy AI to bring YouTube videos, social posts, other comment sections into one place and then start to analyze them in a more visual way. Other tools can do and accomplish those same things, but Poppy AI has been out of this world and has saved me so many hours of time.

Pete Mockaitis
All right. And a favorite habit?

Pat Flynn
Favorite habit is, before I buy something, I ask myself, “How would I feel if I bought this tomorrow?” That’s been fun. It helps. I’ve probably saved a lot of money, but also felt better about the purchases I make as a result of that filter.

Pete Mockaitis
Yeah, it’s like, “Will I be disappointed if I didn’t have it yet?” versus, “Probably fine. Maybe let’s just find out.”

Pat Flynn
Yeah.

Pete Mockaitis
And is there a key nugget you’re known for, a Pat Flynn original quote?

Pat Flynn
“I would much rather live a life full of ‘Oh, wells’ than a life full of ‘What ifs.’”

Pete Mockaitis
And if folks want to learn more or get in touch, where would you point them?

Pat Flynn
SmartPassiveIncome.com or, of course, my book Lean Learning, available wherever books are sold – Amazon, Barnes & Noble, etc. And I’m at @PatFlynn on social media.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Pat Flynn
What’s the one thing you could say no to right now that would help you get better at your job?

Pete Mockaitis
All right. Pat, thank you.

Pat Flynn
Thank you so much for this.

1037: A Better Approach to Chasing Goals: Tiny Experiments with Anne-Laure Le Cunff

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Anne-Laure Le Cunff explains the problem with how we approach goals—and why experimenting is key to fulfillment.

You’ll Learn

  1. The two approaches to setting goals
  2. The fallacy that leads to regret
  3. How to handle frustrations and disappointments

About Anne-Laure 

Anne-Laure Le Cunff is a former Googler who decided to go back to university to pursue a PhD in neuroscience. As the founder of Ness Labs and the author of its widely read newsletter, she is the foremost expert on mindful productivity and systematic curiosity. She writes about evidence-based ways for people to navigate uncertainty and make the most of their minds. She lives in London, where she continues to research and teach people how to apply scientific insights to real-world challenges.

Resources Mentioned

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Anne-Laure Le Cunff Interview Transcript

Pete Mockaitis
Anne-Laure, welcome.

Anne-Laure Le Cunff
Thanks for having me.

Pete Mockaitis
Well, I’m excited to dig into your wisdom associated with Tiny Experiments. You do a lot of research and put together these tools in a practical, applicable way, which is kind of what we’re into. Can you tell us any super surprising and fascinating discoveries you made as you were doing the research and putting this stuff together?

Anne-Laure Le Cunff
To me, the most surprising thing was how many of the decisions we make at work or in life, in general, are actually following automated scripts that we kind of copy-paste from other people, and a lot of them are useful. You don’t want to overthink every single decision, and sometimes someone has done the thing you want to do in a way that makes sense for you to just copy, right? But a lot of these copy-pasting that are happening are happening subconsciously. So, that was interesting to me to just notice the number of decisions we make that are not truly our own decisions.

Pete Mockaitis
Okay. So, they just come from whatever is around us, huh?

Anne-Laure Le Cunff
Exactly. We’re social creatures and we learn from observing others, which, again, is not necessarily a bad thing, but it is actually worth it taking sometimes a second, especially for big decisions, asking yourself, “Where is this choice coming from? And am I making this choice based on what I actually want to do and explore and achieve with this particular project or area of my life? Or, am I just automatically copy-pasting what someone else has been doing?”

Pete Mockaitis
Okay, good to know. And can you tell us, in terms of the folks you’ve worked with doing these tiny experiments, any really cool or especially inspiring stories that leap to mind of folks who did the stuff and saw cool results?

Anne-Laure Le Cunff
Yes, a lot of people I worked with start experimenting in their jobs, and, for me, the most amazing thing is when they manage to get other people around them, their colleagues, to experiment with them. And so, I’ve seen people now who literally run tiny experiments together as a team, and every month they have a one-hour meeting where they catch up and they say, “Okay, what is the thing you’ve been trying this month? What did you learn? What can we learn as a team?”

And because of that, it’s also created this psychological safety, where it’s completely okay to start something new and say, “I’m just running an experiment. I don’t know where this is going. I’ll report back in one month and we’ll see what happens.”

Pete Mockaitis
Cool. Okay. So, then the subtitle of the book, Tiny Experiments: How to Live Freely in a Goal-Obsessed World. So, could you paint that contrast or distinction for us, the experiments versus goal obsession? And what’s kind of like the vibe or the feel of these two different worlds?

Anne-Laure Le Cunff
Yes, I think visualizing it is helpful to understand the difference between kind of the status quo in terms of how we approach our ambitions and the alternative that I describe in the book. So, the mental model we tend to use when you talk about success at work and in life in general is the mental model of a ladder, in the sense that you have a series of steps you’re supposed to go through in a specific order, and when you’re done with a specific level, you can go on to the next level.

It’s a little bit like this very linear video game where you just collect all of the points and the artifacts and then you’re allowed to go on to the next level. And this kind of assumes that you already know where you want to go, that you have this very specific outcome, this very binary definition of success, whether you get there, yes, success, or you don’t get there and that’s failure.

The alternative to this linear model is a more circular model, a loop, cycles of experimentation. And so, that’s why I contrast the linear goal-setting approach to the experimental goal-setting approach. And in that case, instead of focusing on this very specific outcome that you want to achieve, you think like a scientist. You start from more of a hypothesis, a research question, and you ask yourself, “What might happen if I tried this thing, this particular action, this particular way of approaching a challenge?” You collect data, and based on that data you make decisions.

And what’s great is that in a world that keeps on changing, that’s fairly uncertain, you’re not clinging to that illusion that you know what the world is going to look like in three, four, or five years. You can just trust yourself that if you keep on iterating, collecting data, and experimenting, you’re going to grow, you’re going to learn, and you’re going to evolve with the world.

Pete Mockaitis
Okay. Well, could you give us an example of a specific domain in which we may often tend to approach in a goal ladder way? And then what that looks like in practice in the alternative tiny experiment way?

Anne-Laure Le Cunff
I’ll take social media. I think this is something we’re all using, and whether you’re using it at a personal level or at work, maybe. This is something we’re all familiar with. So, the linear approach to growing an audience on social media would be, “I’m going to get to 10,000 followers by the end of the year.” That’s the linear approach. You have a specific end goal and you’re going to work really hard to get there.

The experimental approach is to say, “I’m going to post twice a day until the end of the year, and then I’m going to see where we’re at, at the end of the year. I’m going to look at where we’re at, what worked and what didn’t, and based on that, for my next cycle of experimentation, I’m going to tweak, I’m going to iterate and improve my process.”

And, again, you might not necessarily hit those 10,000 followers by the end of the year, but that’s the same as with the linear goal, actually. So, that hasn’t changed, but it’s your approach, your mindset that has completely changed. One of them is a lot more experimental and not focused on the outcome, but more focused on the process.

Pete Mockaitis
Okay, understood. And so then, could you share with us a cool story of this in action, in terms of someone really did see some amazingness unfold when they did it this way?

Anne-Laure Le Cunff
I think one of my favorite examples is someone in the Ness Labs community that decided to, they wanted to grow their professional network, and that’s something that can feel quite fuzzy, right? How do you grow your professional network? And a lot of people might end up attending. We’ve all been at those work events or conferences where we’re not quite sure what we’re doing here.

And so, what he did is that he designed an experiment where he said that, “For the next three months, every Monday, I’m going to reach out to someone on LinkedIn, someone whose work I admire, someone I heard on a podcast, or maybe I read their newsletter, or I saw something interesting they were working on, and I’ll just say, ‘Hello, and can we grab a virtual coffee?’ and that’s it.’”

And so, the great thing again is that you’re not trying to get to a specific outcome. The only kind of like measure of success is, “Are you doing the thing or not?” And so, every Monday, he sent that cold message on LinkedIn and he had a little tracker for it, tracking yes or no, and he ended up connecting with a lot of people. Some of them became collaborators, working on projects. And so, that was a project, a tiny experiment that happened in the past six months.

And so, long term, I don’t necessarily know what’s going to happen with that particular experiment, but I can already imagine that this is going to lead to a lot of interesting work. And it will also create a bit of a safety net for this person where, even if things end up not really working out with their current job, they’ll have now a stronger, better professional network they can reach out to you in case they want to actually start and do something else.

Pete Mockaitis
That’s cool. And I like that as I’m imagining just sort of the mental, emotional, I don’t know, groove, vibe feeling of approaching the tiny experiment mindset. It’s a lot more pleasant in terms of, if it were a linear metric, gold, obsessed kind of a situation, like, “Ugh, I’m not getting enough meetings on the calendar. Aargh, what’s wrong?” you know?

As opposed to, if it’s a tiny experiment, it makes it more like a game, it’s just, “Oh, this is kind of fun. Oh, let’s see what happened. Oh, it’s time to check in on my LinkedIn account. Did it have any cool responses?” And then just that whole energy is more pleasant. And along the way, I imagine, in my own experience, that results in more creative, flexible, smart ideas along the way, as opposed to when you’re just like mad and frustrated it’s not working the way it’s supposed to.

Anne-Laure Le Cunff
Yes, absolutely. Because when you’re experimenting in this way, also whenever you see that, I don’t know, maybe it’s been two weeks in a row, and you didn’t get a lot of replies, what a scientist does when they’re faced with unexpected results, they don’t say, “Shame, I’m such a bad scientist. I’m terrible. I’m a failure,” right? They just look at the results and they ask themselves, “Huh, that’s interesting. What’s going on here? And what might we want to try or explore or experiment with?”

And so, just using again that experiment of reaching out to people, whether on LinkedIn or other social media platforms, you could say, “You know what, this week, actually I’m going to tweak the language a little bit, or maybe I’ll add a little like photo of something that I think is fun or interesting, and I’ll be a little bit more creative with the way I design these outreach messages.” Because again, as you said, you’re not just really trying to get to that specific outcome. You’re just experimenting.

Pete Mockaitis
Okay. Well, you’ve mentioned that we have some harmful beliefs about success. Can you unpack some of those? Like, what are some of the most harmful, why are they harmful, what should we have instead, and how do we just reinstall our belief systems?

Anne-Laure Le Cunff
I think, to me, the most harmful one is thinking that we know where we’re going and what we will want in a few years. And also associated with this, with linear goals also, is the idea that if we get to a specific place, if we achieve a particular milestone, whether it’s a promotion or anything like that, then we’ll be happy. It’s this “if, then” feeling of, “If I achieve this, then I’ll be happy.”

This is called the arrival fallacy, and a lot of people experience this, where you do get to that place of success where, defined in a traditional sense, and you realize that, “I’m still the same person. My problems are still here, and I’m not necessarily much happier because I’ve achieved this goal.” What a lot of people end up doing when they find themselves in this situation is that, instead of questioning the approach to goals and success, they just figure that, “Oh, it probably wasn’t the right goal,” or, “I’m just going to find another one. I’m going to try and climb to the next rung of the ladder.”

And that’s very harmful because you find yourself on this kind of like treadmill, trying to find what is the next success you’re going to chase in order to finally be happy. And again, and there are studies asking older people about their regrets. A lot of them actually regret having a lot of this, you know, really focusing on this linear path of success in their career instead of exploring it a little bit more.

And so, connected to the first one that I mentioned, this idea that you think you know what you want, whenever you take a step in a direction and you start having more experience, acquiring more skills, connecting with new people, you become a different person. And so, your goals and the direction you want to go in and your ambitions are going to evolve, and that’s a feature, that’s not a bug. So, I think embracing this is actually a lot less harmful than trying to resist it and trying to stick to a fixed plan.

Pete Mockaitis
The arrival fallacy. I don’t think I’ve heard the phrase but I know of the concept and I think it’s so powerful and dangerous in terms of, “If I just,” fill in the blank, you know, “…get the promotion,” “…get married,” “…have a child,” “…earn X dollars, then I’ll be happy. Everything will be fine, and all my problems are solved,” and it’s not true.

It’s funny how we have our doubts. I think it was John Green, who wrote The Fault in Our Stars and some other novels, was on The Hilarious World of Depression podcast, and I thought it was so perfect. He said that he was talking to a wealthy person, and he said, “Boy, if I just owned a whole plane instead of this fractional lease situation.” It’s like, “Oh, man, you’re still in it. You haven’t figured it out yet. That’s not how it works.”

And so, tell us, if folks have their doubts, like, “Okay, easy for you to say. Easy for you to say, Anne-Laure, but I don’t know,” anything that you can share to disabuse folks of their arrival fallacy?

Anne-Laure Le Cunff
Yeah, I still experience it, so I want to clarify that it is really not about completely getting rid of it because it is such a deeply ingrained psychological mechanism that you’re always going to fit. And what’s interesting is that the more you are dissatisfied with your current situation, the more likely you are to cling to that arrival fallacy that if only you had this one thing, everything would be better.

So, what I really recommend is not that you’re trying to get rid of it, but just catching yourself when that happens, noticing that you’re doing that, that you’re really hoping, and that you’re going to be happy only if you achieve that one thing, and then trying to bring yourself back to a more, this is what I call having a more experimental mindset rather than this linear mindset, where we feel like, “If only I can climb and I can get to that next level, I’ll be happy.”

Bringing yourself back to that experimental mindset, reminding yourself that this is just a giant playground for you to try new things. You have no idea what’s going to happen. You actually have no idea what’s going to make you happy. A lot of people discover sources of happiness in their life, not because they had a perfect vision of what that would look like, but because they put themselves in lots of different situations, talked to a lot of people, discovered new perspectives, got outside of their comfort zone and tried these new things, and then they experienced that happiness.

And it’s almost like a surprise, you know, it’s like, “Oh, wow, I love this. I don’t know, I love water skiing,” or, “I love hosting workshops,” or, “I love mentoring,” or, “I love all of these different things.” And there’s no way for you to know if you don’t try different things.

Pete Mockaitis
Yeah, it’s fascinating how what we think we will enjoy or not enjoy is often wildly wrong.

Anne-Laure Le Cunff
Yes.

Pete Mockaitis
I remember one of my all-time favorite consulting projects was working to help out call centers for an insurance company, and I was like, “Wow, that sounds boring. Call centers and insurance. Eugh!” And yet, it was the coolest thing because it’s sort of like, “Oh, wait. The work we’re doing is improving the call center employees’ experience, which is improving the attrition and retention rates, which is improving customer satisfaction, which is improving profitability.”

And it was just like, “Everybody is winning here, and it feels really good. I like this kind of people transformational type stuff more so than what seemed more fun, interesting, and sexy on the front end.”

Anne-Laure Le Cunff
Yes, exactly. And so, I think this is really why, whenever you’re faced with something like this, same as you. If I saw this on paper, I would think that this is the most boring job. And I think that’s why it’s important to really approach those opportunities and saying, like, “I’m not necessarily going to…” If there is a little bit of curiosity, and this is really the compass that I use, right?

If there’s at least a little bit of curiosity, it might be worth saying, “Okay, let me just give it a try. Let me treat that as a time-bound experiment and let’s see what happens.” And again, you kind of start from a hypothesis. And, in that case, your hypothesis might be, “This is going to be so boring. I’m going to hate it.” But this is a hypothesis, “I don’t have certainty. It’s a hypothesis. So, now let’s test the hypothesis.”

And it might be that you were correct, that was really boring, and good. Now you know. Now you have confirmed your hypothesis after running the experiment. Or you might be wrong, and that’s the beautiful thing about having this experimental mindset, is that a scientist, when they’re wrong, they’re actually really happy about it because they learned something new, they feel like, “Oh, I stand corrected. I had this hypothesis, but the data is showing something else, and that’s amazing. I just discovered something new.”

In the case of those personal experiments, that means you discovered something new about yourself, about your work, about the world, and that’s actually pretty cool.

Pete Mockaitis
That reminds me, I think it was an Adam Grant’s book, Think Again, he was talking about interviewing, might have been Daniel Kahneman, or some illustrious, you know, thinker, researcher, who said that he loves it when he’s wrong, which is kind of surprising because most of us think, “Oh, no, I feel embarrassed. You know, oh, I was wrong. I feel dumb and stupid. I should have known better.” And he said, “I love it when I’m wrong. That’s the way I know that I’ve really learned something.” And I think that’s a beautiful reframe right there.

And so, speaking of reframes and good feels, good vibes, you’ve got a section about holistic self-regulation, which sounds handy. So, let’s say we’re in, Anne-Laure, we’re like, “Okay. All right, we’re going to do some experiments. We’re going to see what happens,” and we’re in the midst of them, and yet things aren’t going the way we would like, or prefer, or we’re experiencing some frustrations, disappointments, messes, disasters, whatever, how do we engage in holistic self-regulation?

Anne-Laure Le Cunff
I like to describe it as a little dance. So, the issue a lot of people are kind of like facing, and especially if they’re doers, high-agency people who just want to fix the problem, is that they might just bypass looking at the actual emotion and the response, and just try to find a solution and fix the problem and the source of the disruption.

And what I really recommend doing is just not doing that, not rushing, taking a moment to go through the first step of that little dance, which is to engage with the emotion, to understand the subjective experience. And I recommend a tool that psychologists call “affective labeling.” It’s just a fancy word to really say “naming your emotions.” It just means naming your emotions.

There’s a lot of research showing that, by just taking the time to name your emotion, you’re going to be able to process it much better. So, what’s the emotion? So, as you said, things are not going as planned, right? Is it worry about whatever other consequences there are going to be because this thing is not working? Is it maybe fear of being judged by your peers or your manager, who might be looking and feeling like, “Oh, wow, she didn’t do that very well, or she made a mistake”?

Is it anxiety because you know that you’re supposed to present the result or something like that tomorrow and obviously the data is not what you thought it would be? So, what is the emotion? Affective labeling, naming the emotion, and that’s already going to help you process it. Only once you’ve done this, you can go on to the second step of the little dance, which is dealing with the actual consequences.

And so, basically, you dealt with the emotion at this emotional level, and now you can go at a more like mental cognitive level where you’re dealing with the actual problem. And, again, there’s research showing that you’re going to be able to do that much more effectively if you process the emotions before. So, those are the two steps. The first one is really processing the subjective experience and then dealing with the objective consequences.

Pete Mockaitis
Okay. So, I hear that those are very different processes and thoughts that you’re having, and I could see how you may…well, you tell me, what kind of trouble do we get ourselves into if we kind of do both at the same time or skip to the second part and don’t do any labeling?

Anne-Laure Le Cunff
So, the problem if you just jumped into solving the problem is that you’re not going to realize how your current emotional state is probably going to impact your judgment, and so you’re probably going to make decisions that are driven by those emotions, whether that’s the fear, the anxiety, the worry, and you might, for example, cancel tomorrow’s presentation because you feel like it’s not ready because that’s driven by the fear of being judged or the anxiety or whatever. Or you might make any kind of like rushed choice that you think is rational but is actually driven by the emotion. So, that’s the big risk.

And then the other one is just that, you know, your podcast is called How to Be Awesome at Your Job. If you stay stuck in just processing the emotions, and you don’t deal with the consequences, you’re probably not going to do a great job. So, at some point, you do need to move on to dealing with the actual consequences.

But, in general, the challenge I’ve seen for most people is not the dealing with the objective consequences, it’s that they skip the emotional processing, they don’t do the affective labeling, and they try to solve the problem straight away when they’re still in that state of fear or anxiety or just that stress state.

Pete Mockaitis
Well, it’s funny, you said “affective labeling” and at first, I heard you say “effective labeling” like, “Oh, I do a really good job of labeling it.” So, I’m curious, there are different typologies, I guess, in terms of how many emotions we humans experience, and I guess there’s the “Inside Out” movie, or others, that might say we have seven emotions. But lay it on us, how do we know if our affective labeling is effective labeling? Is it just like, “I’m feeling angry. That’s that”?

Or, I’m thinking about Marshall Rosenberg’s Nonviolent Communication. They’ll say things like, “Oh, I’m feeling angry because my need for respect, I don’t feel, is being met here,” which I found pretty handy. It’s like, “Okay, if there’s like an emotion and then perhaps a perception of a cause or need being unmet,” is pretty handy. When do you consider the affective label feeling done? Is it when I am chilled out a little bit about it, I’m not as worked up? Or it’s when I’ve said one word, “Angry”? Or, when am I ready to move on?

Anne-Laure Le Cunff
Yeah, so this is really the emotional regulation part where it’s really about paying attention to how you feel in the moment, and sometimes actually just saying, “Oh, I’m so angry. I don’t know.” Maybe a contractor didn’t deliver something on time or whatever, “I’m just, I’m so angry or I’m disappointed.” Like, already, like, just in those few minutes of conversation, I think we’ve mentioned six or seven different ones. So, actually, angry is good if that’s what it describes, right? But if, after saying this, you still feel like, “Oh, there’s something else,” you can still go and dig a little deeper, and, “Okay, I’m angry but why? What is the underlying emotion underneath this? Okay, oh, it’s that.” And you will, by doing this, like those different layers of affective labeling, you will progressively feel calmer, and being able to re-engage at a cognitive level because you have dealt with the emotions. So, that’s one part.

The other part is that, sometimes while dealing with the actual objective consequences, you might have emotions that pop up again depending on what you discover, what you’re trying to solve. Let’s say that you’re trying to solve a problem and you discover that the only reason why this entire thing is happening is because one of your colleagues forgot to do something you told them to do. And so, again, like you might have an emotion that comes up. You go back to the first step of the little dance, process that, and then deal with the consequence.

So, there’s a term in psychology also called metacognition, which is the ability to observe your own thoughts, your inner landscape, and this is something that you can practice. And at the beginning, it might feel a little bit like, “Oh, what am I doing? I am angry,” those words. But after a while, when you’ve done it for a while, it will become very natural to go through those steps of the dance and going back and forth between the two.

Pete Mockaitis
Okay. And when you mentioned the underlying stuff, in a way, this is dangerous for me because I am very curious and could examine something for long, long stretches. But let’s say, “Okay, I’m angry about the contractor not doing the thing right,” okay. And you say, what would be the step associated with getting out the underlying stuff?

Anne-Laure Le Cunff
So, again, it’s only in that specific context, it’s only doing as much affective labeling as is needed for you to be able to then move on and deal with the objective consequences in the moment. If, and that can happen, you realize that there’s something actually quite juicy or interesting in terms of your own cognitive or emotional patterns while you’re doing this, or maybe after a while you notice that every time a certain type of challenge arises at work, you have the same type of emotional reaction, it might be worth digging deeper, but this should happen in a different kind of modality.

So, for some people, it’s journaling, for some people it’s talking therapy, you know, whatever it is, where you have more space to explore this. Affective labeling is more of an in-the-moment tool to do just enough emotional processing that you’re able to think clearly again, that you can then deal with whatever problem you’re facing right now.

Pete Mockaitis
Okay, I hear you. So, with the contractor situation, we might say, “Okay, I’m angry because he did the thing wrong, and this seems like a pattern, and that folks think they could just take advantage of me because I’m so nice,” or whatever. And so then, the goal is not to dig into, you know, “Why am I broken?” or, “What’s wrong with people in the world today?”

But rather say, “Oh, maybe there’s a pattern there associated with perhaps I need to be more assertive or establish boundaries or expectations more candidly, assertively, proactively in my interactions with folks. But we could just sort of note that and park that for my journaling time or therapy time or whenever I’m having a nice long walk, and that would be interesting to dig into.” As opposed to, “Stop everything. Emergency inspection must happen now before I, you know, ask for a partial refund or whatever it is I need to do.”

Anne-Laure Le Cunff
Yes, exactly. And this is what’s really nice, is that in that way, you can actually just note these things and make sure that they don’t remain unexamined, and so you still will do that work outside of the current situation, like professional situation you’re in, but you’re also helping yourself make better decisions in the moment. So, it’s helpful as a tool to self-regulate in the moment, and as a tool also to notice patterns that you might want to explore deeper at a later moment.

Pete Mockaitis
Okay. Well, tell me, Anne-Laure, anything else you want to make sure to mention before we hear about some of your favorite things?

Anne-Laure Le Cunff
Honestly, your questions were amazing, so I’m good.

Pete Mockaitis
Oh, shucks. Thank you. How about a favorite quote, something you find inspiring?

Anne-Laure Le Cunff
It’s been attributed to Viktor Frankl, but it’s actually much older than this, and it’s, “In between stimulus and response, there is a space. And in that space lies our freedom.”

Pete Mockaitis
Well, Anne-Laure, I got to say, you’ve piqued my interest here because, fun fact, that is the most cited favorite quote amongst How to Be Awesome at Your Job guests, but you brought an extra wrinkle to it, it’s like, “Oh, it has history pre-Victor Frankl.” Do you know the tale? Can you tell us?

Anne-Laure Le Cunff
Well, I went in that rabbit hole, but there, basically, we don’t know who said that first, but there are lots of different versions of it. They’re very, very close in much older books, and Victor Frankl is the one who made this version famous, and the one I quoted is his version. But it’s very, very old actually. And so, that’s interesting, is that this idea that we have this little space of freedom is quite old. I have an entire footnote about this in my book.

Pete Mockaitis
Oh, cool. And a favorite study or experiment or bit of research?

Anne-Laure Le Cunff
There’s a recent study that shows that the systems that are activated in the brain are the same for impulsivity and curiosity. And I find it fascinating because that has a lot of implications for how we navigate the world and distraction and creativity and all of that. So, that’s one of my favorite studies at the moment.

Pete Mockaitis
Oh, I can relate to that. It’s like, “I need to know everything about this now.”

Anne-Laure Le Cunff
Yes.

Pete Mockaitis
It’s really dangerous for me. I have to keep lists and guardrails and rules for myself. And a favorite book?

Anne-Laure Le Cunff
That would be How We Learn by Stanislas Dehaene, who is also a French neuroscientist, and it’s a very short book, but it teaches you how your brain learns anything in childhood and adulthood, and it’s very helpful to understand how we navigate the world.

Pete Mockaitis
All right. And a favorite tool, something you use to be awesome at your job?

Anne-Laure Le Cunff
I use a note-taking tool called Roam Research, and it’s a bit of a weird, non-linear thinking type of tool where you can connect all of your ideas in little bullet points. And most people who look at my notes think that it’s a complete mess, but it’s helped me write a book and complete a PhD. So, I’m so grateful for this tool.

Pete Mockaitis
All right. And a favorite habit?

Anne-Laure Le Cunff
Going for daily walks.

Pete Mockaitis
Okay. And a key nugget you share that really seems to connect and resonate with folks?

Anne-Laure Le Cunff
Become the scientist of your own life.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Anne-Laure Le Cunff
Go to NessLabs.com to subscribe to my newsletter, and look up Tiny Experiments anywhere books are sold, or go support your local bookshop by ordering it there.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Anne-Laure Le Cunff
I want to ask them, “What will be your first tiny experiment?”

Pete Mockaitis
All right. Anne-Laure, thank you. This is fun.

Anne-Laure Le Cunff
Thanks for having me.

1025: Boosting Your Learning and Presenting with the Science of Memory with Dr. Charan Ranganath

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Dr. Charan Ranganath discusses the science behind our brain’s capacity to remember (and forget) and how it can help you make better decisions and impressions.

You’ll Learn

  1. How emotions shape memory
  2. How to hack your brain for enhanced retention
  3. The 4 C’s of memorable messaging

About Charan 

Charan Ranganath is a Professor of Psychology and Neuroscience and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory disorders. He has been recognized with a Guggenheim Fellowship and a Vannevar Bush Faculty Fellowship. He lives in Davis, California.

Resources Mentioned

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Anna Dearmon Kornick Interview Transcript

Pete Mockaitis
Charan, welcome.

Charan Ranganath
Thank you.

Pete Mockaitis
I’m so excited to hear what you’ve got to say about memory and your book, Why We Remember. And could you kick us off with a particularly fascinating insight you’ve discovered about us humans and memory from all of your research?

Charan Ranganath
Two things that I think are particularly interesting, one is really recent research is showing how much we reuse the same kinds of elements across different kinds of memories. In other words, you think like, “If I take a bunch of pictures of my dog, my phone will store different photos of my dog. It doesn’t reuse the same space on my phone for multiple pictures, but my brain is really using a lot of the same elements across multiple memories that overlap.”

So, memory seems more like a structure that you would build out of Legos, and you could just as easily take those Legos apart and use some of the same Legos to build something completely different, right? And that’s, I think, what I’m most excited about right now, is just seeing how economical our brains are. It’s not laying down something brand new for every event that we experience. It’s really doing a lot of recombination.

Pete Mockaitis
Well, that is really intriguing. And then there could be some interesting implications there associated with misremembering things. Like, if your brain has a Lego block for dog, your dog, and then your dog may have had a very different, I don’t know, facial expression, posture, whatever, in a particular memory, but if you’re using a more generic dog memory, then those nuances are not present and perhaps more prone to distortion. I’m just totally speculating, making things up here.

Charan Ranganath
No, that’s absolutely true. In fact, what happens often is, as people remember the same event multiple times, the memory drifts more and more towards what people kind of knew beforehand, and you get less and less of the details that are unique to a particular event.

So, what we think the brain is doing is it’s taking this kind of a template and then it’s tacking on some details that make this particular moment unique. And so,  you might remember something specific about what your dog actually did the last time you took your dog for a walk, but most of that memory, the backbone of it is going to be based on just my general knowledge of what happens when I walk the dog and the expectations that I have about it.

If you actually look at brain scans of people who are, let’s say, watching a movie, what you find is that if people remember the movie, you’re using a lot of those same Legos as you do when you’re watching the movie. And then if you ask people to imagine something completely new, we think what’s going to happen is that you use some of those same Legos again to imagine something that hasn’t happened.

In other words, when we remember, we’re using those Legos basically to assemble a little model of the past, to imagine how the past could have been. But you could just easily take those Legos and assemble a little model of the future, or assemble a little model of what’s happening right now. And I think that’s a pretty profound idea that we’re very excited about.

Pete Mockaitis
Well, then that gets me thinking about the sort of like the state or mood that we’re in and how that’s influenced by what we’re focusing on, and whether in the present or what we’re choosing to reminisce about, whether that was a very pleasant or unpleasant experience, or what we choose to imagine about the future, whether that’s a worry or a visualization of a dramatic victory that you’re going through.

So, that would seem to imply that we have a tremendous power within us in terms of what we choose to focus on and visualize and the moods and, I guess, vibe, presence that we bring into a given moment. Is that accurate?

Charan Ranganath
Oh, that’s totally accurate, yeah. In fact, what you can find is that when people remember an event, you can say, “Hey, try to remember it from the perspective of this other person who’s part of the event.” And people will remember a lot of details that they didn’t remember before. So, we can always reframe and revise our memories of the past by looking at it from a different perspective, right?

But, likewise, what can happen, especially when we’re in particularly emotional experiences, is the emotion kind of puts us in a particular frame of mind and filters a lot of the way that we think about the memory later on. So, I think with emotional memories, especially more difficult memories, people feel a bit stuck, and often you need to actually talk about that information with someone else to be able to incorporate a different perspective and see the experience from a different way of thinking.

Pete Mockaitis
Okay. Well, I mean, this is just intrinsically fascinating stuff. We could poke and dive into all kinds of tidbits, but how about you give us the broad frame for it? What’s sort of the big idea or core message from your book, Why We Remember?

Charan Ranganath
The core message is that memory isn’t this repository of the past that is keeping a comprehensive library of everything that we’ve experienced it as we’ve experienced it. It’s much more about the present and the future than it is about the past.

And so, the analogy that took me months after writing the book, but I really like it because in the months after publishing the book, I’ve been traveling a lot. And one of the things I came to notice is that when I’m packing, I’ve become very good at anticipating what I’ll need. And so, you don’t want to pack too much because then you’re lugging around a bunch of stuff. And if you pack really too much, you’ll never find what you’re looking for. And you don’t want to under-pack and miss out on the stuff that you need that you’re going to use all the time.

And I think it’s like people approach memory as if we’re supposed to take everything that we’ve ever experienced with us on the journey of life. And I think our brains are much more designed to pack just what you need so that you have it when you need it. I mean, there’s all sorts of stuff that I own that I like, like my lamp and stuff like that, that I’m not going to take with me when I go on trips. And I think our brains are really designed to take what we need and to leave a lot of the rest behind so that we have the information that we need when we need it in the future.

Pete Mockaitis
That’s interesting, and yet it seems sometimes I have memories that seem to be not at all helpful, and, in fact, counterproductive that I would like to forget. What’s this about?

Charan Ranganath
It’s a great question. And sometimes those counterproductive memories can be because we just happen to be zoning out and paying attention to something and got excited about some random factoid during the moment. And that excitement can actually create a memory or kind of improve your ability to remember something later on.

Sometimes it’s because we’re not focusing on what we’re supposed to be focusing on, and so we end up going on these, having difficulty filtering out our experiences. And, in fact, there’s some work suggesting that, as people get older, that inability to filter out what’s irrelevant means that you end up remembering stuff that’s irrelevant at the expense of the stuff that’s important and relevant. So, that could be a factor too.

But you can also think of it like we don’t necessarily know what we need later on. And so, sometimes our brains are probably just taking their best guess. And it could be because something was just a little surprising and made you go, “Hmm, that’s interesting.” Or it could be because you were in a particular emotional state at the time, or who knows, right? It’s really hard to reverse-engineer a particular memory that you might have. But there are all sorts of reasons why you might have access to some memory that seems really random.

Pete Mockaitis
And since there’s so many dimensions or directions we could take this into, what do you think are some of the top implications of this research for our professional lives and careers?

Charan Ranganath
I think that one big implication is if you’re trying to communicate, which is essential to almost all jobs, but especially in knowledge-based jobs, I feel like you need to start with the assumption that most of what you communicate will be forgotten. And so, that is very, very important because once you start with that, then you can say, “What are the key points that I really want someone to take away?”

And you can use some strategies to really emphasize those key points over and over again. But I think often what we can get caught up in doing is we just say a lot of things and then we expect everyone to remember them later on.

Likewise, one of the things that you find is that people will usually tell me, “Hey, I have a terrible memory. Help me out.” But then in the moment, they assume that everything that’s happening, they will remember it later on. So, people have this weird overconfidence in how much they’ll remember.

And so, if you’re listening to someone else, it’s also really important to factor in that you’re not going to be able to remember everything. And so, that can be very important, too, because sometimes you might need help to document all the things that are going on if it’s something that’s super memorable. I feel like it’s really good to rely on devices that have a photographic memory because humans don’t.

And so, when it comes to reminders of things, I think devices are great. Now there’s all sorts of problems with our devices that can cause problems for our memory, but we can talk about that, too. I mean, I think that’s another big important thing for the workplace, for sure.

Pete Mockaitis
Well, just because it’s hanging in the air. Problems with these devices, are you talking about like interruptions or what do you mean?

Charan Ranganath
Yeah, so the problems with the devices, the biggest one I would say is interruptions, but not only interruptions that are external, but our own kind of conflicts that are happening in our heads. So, in other words, you have a phone, let’s say if I have my phone in front of me, and I know I have my phone there, well, that phone is associated with checking email. And if you have a habit of checking email on your phone constantly, even when you’re not checking email, you might have an urge to go on the phone and check your email because it’s there, it’s around. So, it’s this cue.

Pete Mockaitis
Ah, it’s reminding you of the behavior, “So, let’s go ahead and do it.”

Charan Ranganath
Exactly. And so, the phone itself isn’t the problem. It’s the habit that’s the problem. And, likewise, you have social media. If you check social media habitually, if you have social media apps on your phone, every time that phone is around, you’ve got a little bit of an urge to check it that’s going on in the background.

One of the weird things, I’d learned about this after I wrote the book is when you do something, let’s say that’s long and tedious, like we often have to do at work, what tires you out is not necessarily doing the tedious work as much as the fact that our brains start to ask ourselves, “Okay, what could I be?” And I realize this is sounding very unscientific, but there are more mechanistic ways of describing this.

But essentially, our brain starts pulling up other options the longer we persist on something that’s not rewarding to us. Our brain starts popping up other options, they’re going to give us immediate rewards. Our brains really like things that are immediately rewarding, as opposed to activities that have some benefit in the long run.

Pete Mockaitis
Yeah, intriguing. Well, could you tell us a story of someone who struggled in some of these dimensions and then implemented some of your approaches and saw a cool transformation as a result?

Charan Ranganath
I can talk about myself as somebody who struggles with all these issues and talk about how I’m trying to transform my life. I mean, it’s not easy, right? I get all sorts of messages from people that are labeled urgent. And so, it’s very hard for me to completely disengage from things like email. In fact, actually, come to think of it, I should quit my email program that’s running in the background right now.

And I have to say, I don’t know how they actually came to this conclusion, but my school, when I was a kid, told my parents that I have ADHD. And this was long before the whole, like, thing where schools had real benefit in actually assigning these diagnoses. Back then, it was just like nobody even thought about this stuff. And so, more recently, I’ve kind of come to terms with that. I sort of stuck that, that was in the back of my mind for a long time.

And then, recently, after the book came out, I had some reminders that brought that to mind. And I started to go, “Oh, yeah.” And then I had this aha moment of all of these things that I do and things that go on in my life that are seriously problematic because of ADHD. And so, one of the things that I’ve done is really tried to engineer my environment. And what I mean by that is I’ve removed my social media apps from my phone.

I was getting really stressed out about the presidential election, so I removed all my news apps from the phone. I’ve really removed all the alerts except for things that are calendar alerts. I removed everything else from my phone so that I’m not getting notifications. I have a whole kind of set of things that I do for planning and so forth, but I guess relevant to memory, the biggest things that I do are things that involve minimizing distractions, trying to reduce switching.

Switching is very costly to us in terms of our mental resources. And if we switch too much between things, what can happen is that that leads us to have very fragmented memories of the activities that we’re doing so that’s not a really good thing either. So, on an ideal day, I might block off time to do things like social media and email and so forth, and then block off time where I’m going to be doing other activities. So, I would say that these are some tools.

But I think the biggest thing is that I’m learning that slow thinking is a lot more effective than fast thinking, and really trying to catch myself when I’m going into this kind of panic mode of all the hundreds of things I have to do, catching myself and then kind of taking one thing at a time. And the reason is that, if I am scattered too much and I’ve got too many things going on that I’m thinking about, I really will have no memory of that day afterwards. So, that’s a big thing.

I guess another thing I’ll say, this is probably the biggest transformation that I made, is I really think about bigger decisions in life in terms of how I want things to be remembered. And what I mean by that is, like, we just all got through the New Year. And every time you get to the end of the year, it’s natural to reflect on what happened earlier in the year. And then people make their resolutions for the next year.

And I feel like it’s really important to ask yourself, for all the things that we do, “Is this how I want to remember this year that’s gone by?” And there’s all sorts of activities that we do that we won’t remember. And even if we did remember, we won’t want to have remembered our lives that way. It’s not like you sit around and go, like, “Boy, I’m really glad I spent like four hours watching TikTok videos,” or something. Nobody says that, I don’t think.

Pete Mockaitis
Yeah, this is powerful stuff. Well, so let’s put some things into action. Let’s say, in the course of doing my professional duties, I want to learn some things. I want to develop some skills and recall some key information, tips and tricks, and insights from the How to Be Your Job podcast, etc. Like, I’m learning some stuff and I want to remember more of it. What are some best practices?

Charan Ranganath
One of the best practices, I would say, if I had to pick one thing, is give yourself the chance to fail. And what I mean by that is you tend to think, “Okay, well,” and realistically speaking, I mean, it’s a very understandable intuition that if I’m trying to remember something, if I’m trying to memorize something, saying it to myself over and over, is the best way to do it.

But, in fact, if you give yourself the chance to try to remember it later on, and you don’t remember it, and then you give yourself the answer, that’s going to give you far better retention of the information than if you didn’t give yourself the chance to do it. It’s called, I talk about this in my book, as error-driven learning. Other people talk about it as active learning.

But this error-driven learning principle is so powerful that even before you learn something, if you test yourself on what the answer could be, you’ll remember that answer better than if you just tried to memorize that answer. Does that make sense?

Pete Mockaitis
Yes. Yes, I hear you. We had Dr. Manu Kapur on the show, and talking about, I think the label he used was productive failure. And this very notion that, and I’ve noticed it myself ever since he tuned me into it, is that if I do a thing and then fail, and then I learn what happened there, it is so much more impactful in terms of, “Oh, it feels like an epiphany. Like, that’s where I went wrong, of course,” as opposed to I’m just passively receiving one of thousands of things in the day, which can wash right over me.

Charan Ranganath
Yeah. Yeah, and it’s really funny because in certain activities, it’s almost a given that that’s going to be the way you want to learn. Like, if you’re going to be in a play, you don’t just sit around and memorize the script. You actually try to recite the lines. And that’s when you realize how little you know, but also your brain can repair those memories and optimize them so they’re more accessible later on. Or if you’re learning to play basketball, you don’t watch a bunch of footage. You actually do it, right?

And, likewise, I think we don’t do this with other things. I mean, if you look at school, school is all about good performance. It’s not about learning. It’s really about mastery. And I think it’s what you really would want to do is be able to encourage people to push themselves to the point where they’re getting C’s and then they learn the answer, and then they actually get better as a result. But we don’t really do that.

And so, I think that’s why there’s this intuition out there that we’re just supposed to be good at remembering, and that’s not true. I mean, you’re going to be better at remembering if you fail to remember and then learn from that mistake.

Pete Mockaitis
Well, now you got me thinking about my kids and the learning that’s happening right now. So, I’ve got my five-year-old Mary, we have a keyboard, a little Casio. She’s been playing around on it, and she was trying to learn how to play “Mary Had a Little Lamb.” And it was so interesting to watch because she would get a few notes right, and do the wrong one. And she could hear and recognize that it was wrong. And she would sound so frustrated, like, “Aargh!” It’s like, “It’s totally okay. This is just how it works.

But, in a way, that frustration, that “Aargh!” moment is, in fact, quite valuable. Like, she’s better off, for the purposes of learning “Mary Had a Little Lamb” as far as I understand it, experiencing that than not experiencing that to cement the learnings.

Charan Ranganath
Yeah, that’s exactly right. And the key is that you have to, and I know this is kind of a hot topic because of all the stuff with the growth mindset, for instance, but it’s absolutely true. The key is that you have to see the mistake as an opportunity to learn. You don’t want to see the mistake as evidence that you have a bad ability. You want to see the mistake as, “Okay, here’s how I fix this memory.”

And that’s really key because you want to be able to focus your efforts on the right answer as opposed to simply, like, just getting mad at yourself and kicking yourself. That doesn’t help you. And so, what’s important about that is, again, we don’t really do a great job of incentivizing people to try and fail. And, at the same time, I think it’s also important, in the “Mary Had a Little Lamb” case, it’s good to have a teacher who can actually say, “Here’s how you should do it.”

On the other hand, if she knows how to do it, she could take a moment to slow down, and then say, “Okay, here’s where I made the mistake. Let me try this again and focus on the right answer.” And that is where, again, you can get the biggest gains.

Pete Mockaitis
Certainly. And I was also thinking about, talking about kids and learning, I was inside the Khan Academy app. And so, my other child, Johnny, we were doing some math stuff. And I had these thoughts about productive failure in my mind. And I noticed just from top to bottom, the sequencing is, first, “Here’s the video of how to do the math problems. And here are some math problems to do.”

And I wondered, not to think that I know better than the mighty Sal Khan, but it’s like, “Would it be better if this were completely flipped in terms of ‘Try to do these math problems and fail miserably. Now, hey, here’s how to do them.’?” That might be a better way to learn, even though it’s the exact opposite of what I’ve done in my learning and how the app is set up. What are your thoughts?

Charan Ranganath
Yes. Yeah, I absolutely think that would be the case. It might be better to give yourself the chance to screw up and then, after each problem, get “Here’s how you do it.” And then get another problem, because this is a general skill that you’re trying to learn. You could give the question, give yourself a chance to screw up, get “Here’s how you do it,” then get a similar question, and then screw up, and then, “Here’s how you do it” again. And keep giving yourself those opportunities and keep bringing up.

I mean, the algorithms could easily bring up the ones that you’ve struggled with the most and give you very similar problems. And I think that’s a much more effective way to learn than to, you know, it’s still good that they include those tests in there, but I think it would be better if you could really optimize it in a way that’s sort of pushing people to struggle a little bit more.

Pete Mockaitis
Yeah. Okay. Well, let’s flip it. Let’s say we are the dispenser of wisdom, knowledge, information as a presentation or training or any form of communication. You said it really is helpful to think about, “Hmm, give most people will forget most of what we have to say, really hone in on the top key messages that we wish to be remembered.” Do you have any pro tips on how we implement that in practice?

Charan Ranganath
Yes. And, in fact, I actually wrote an article about this in Harvard Business Review. It was the four C’s of memorable messaging, is what I called it.

Okay, so one is chunking. So, chunking is a principle by which you take all the things that you’re like, let’s say, if I’m presenting information, and there’s all these details, you want to be able to explicitly tie it into, like, one chunk. So, for instance, what you can do is you can start to say, “Okay, here’s a general principle.”

I’m trying to tell people to basically try to take care of their brain health. And I’m trying to remember what all the things are there that I tell people because there’s a hundred different facts I can tell people about how to improve their brain health. Well, one of the key principles is your brain’s a body part. So, what’s good for your body is good for your brain.

Now you start for that and you can say, “Okay, well, what’s good for my heart?” “Oh, yeah, so doing all these things to reduce your blood pressure, to reduce your cholesterol and so forth. Those are things that you could do to improve your brain health.”

And then another one is callbacks, where you want to keep going back to what you said previously. So, now people have to take a moment to remember what they were just being, what you told them about five minutes ago, and they’re tying together what’s happening now with what’s happening then. And, again, you’re creating this little chunk of knowledge.

Another is curiosity. And so, you were asking me before about one of the discoveries from my lab. And one of the things that we discovered, which really surprised me, was how curiosity can drive learning. And it relates to this error-driven learning stuff that we talked about, where we were interested in this idea that being curious is a motivator.

And when you look at other motivators, like, people trying to get money, for instance, or people trying to get food, what you find is that you get activity in these areas of the brain that process dopamine. And dopamine isn’t really a reward chemical. It’s really about energizing you to get reward and teaching you about what’s rewarding.

And so, what we found is that when you give people a question and they’re really curious about the answer to this question, they don’t know it, what happens is there’s an increase in activity in the areas of the brain that process dopamine. And it’s triggered, as I said, by the question, not by the answer per se. Now, if the answer is surprising, then you might get more of an effect. But, in general, just getting a question can energize people and drive them to find the answer.

And when they’re in that state of curiosity, they’ll be better at memorizing things that they’re not even curious about. So, if you can start off by getting people interested in the question before you give them the answer, that’s really important. And so, for instance, when I wrote my book, I had to relearn this principle and I had to really think about, “Okay, what are the counterintuitive in memory research?”

Because once you highlight a counterintuitive, then you can start to ask, get people thinking about your points in a way that gets them more likely to stick because they really are going to be curious to find out the answers to these questions. Does that make sense?

Pete Mockaitis
Oh, it does. And I’m thinking about, yeah, I believe Bob Cialdini in his book Influence mentioned that this was an approach he liked to use in the classroom, in terms of, he generates a question and then deepens it a little bit, so it’s like a full-blown mystery. And some YouTubers do this very well in terms of like there are many documentaries. And so, that’s a good tip is like we start with the question.

But then help me out. If we ask a question, but then, sometimes when I hear a question, I just don’t care at all. And so, then it feels like I’m not getting the benefit of that curiosity in terms of, “Okay, you asked a question, I don’t care.” So, I guess that’s a tricky number. How could I…?

Charan Ranganath
Well, so the question needs to trigger curiosity. And for people to be curious, you have to hit this sweet spot. Because if it’s something where you have just no knowledge about anything in that area, well, you’re not going to necessarily be curious about it because, “Yeah, of course I don’t know the question. I don’t know the answer to this question.” And if you know the answer to the question, then you’re not going to be curious if it’s obvious.

Where you really want to get people is where there’s a gap between what you’ve just told them and what they need to know to answer the question. And that gap should be something that is bridgeable. So, one way you can do it is by highlighting this thing that people go, “I hadn’t thought about that,” or, “I thought I knew this topic but now there’s something I realized that I didn’t know.”

So, I mean, I’m just pulling something out from just random, but if somebody were really into The Beatles, and you said, “Hey, do you know the lyrics to the song?” and they hadn’t heard that song, they would be really curious about it. But another way to go is to also be able to say, “Hey, there’s this thing that you thought you knew, but, in fact, I’m going to flip it on its head, and, in fact, I’m going to ask this question that really prompts you to realize that there’s an error in what you thought you knew.”

So, in general, these tools to increase curiosity are driving what’s called prediction error, which is essentially you’re expecting to know the answer to something, and then there’s, all of a sudden, this gap between what you knew and what you’re actually getting. Does that make sense?

Pete Mockaitis
Yeah, it’s actually perfect, thank you, in terms of, I’m thinking about, I had some podcast sponsors for like really deep software technology things, as come through the agencies, like, “Hey, do you want this sponsor?” And then I go to their website, it’s like, “I have no idea what they’re even saying about some deep cloud architecture something or another.”

“And so, they may very well be solving an important problem for somebody, but I feel like I’m not your guy to speak this advertisement because, if I don’t know what it is, I’m not going to be compelling. And I can’t vet it properly in terms of whether it really is a good, cool thing or not.” And so then, there’s no curiosity because I don’t have a clue. I’m not even on the same map.

And then on the flip side, if I have full knowledge, they’re like, “Hey, Pete, you’re a podcaster. Do you know the number one thing podcasters do to grow their audience?” Like, “Yes, I do.” So, it’s like, “You were trying to make me curious, but you failed because I already know it.” And so, I think that’s perfect with the gap.

And, in fact, you’re identifying one of my favorite types of books, which is an event occurred some time ago, and we have some perspective on that in deep layers in terms of the author went deep with the interviews of the people like, Bethany McLean, her books are so great. Like, the smartest guys in room about Enron. It’s like, “I know, I’ve heard about Enron.” “Well, here’s what really went down and all the details.”

Or, the housing finance crisis in 2008, it’s like, “Oh, yeah, I kind of know a little bit about it.” It’s like, “No, here’s all the details.” And so, Bethany McLean just lays it all out for me. I love it. And it’s exactly that, it’s, like, I have some knowledge of the thing, but there’s some gaps, and she fills them with gusto and it’s a delightful experience.

Charan Ranganath
Yeah. And I think it’s like in the current age of the internet, you have to be careful because it’s like, I know for me, I’ve seen enough stuff now where it’s like people sell a book and they say “Everything you used to know about this topic is wrong.” And I think there’s a little bit of fatigue that you get from reading those kinds of things.

But to the extent that you can highlight a genuine counterintuitive or a genuine gap that people just hadn’t actually thought about, I think that’s going to be effective at triggering curiosity. And your example actually brought up something else, which is another point I talk about is making things concrete.

So, your example of the AI companies, if you’re talking about these very abstract concepts, it’s really hard for people to remember that stuff. But if you give people a concrete story or a concrete example, they’re going to be much more likely to remember that. And, in fact, it’s going to dominate their judgments about whatever it is you’re telling them about because it’s going to be so memorable.

So, when I wrote my book, this was a big challenge because, in science, we’re often in our heads in this very abstract world, and we’re trying to make these arguments about things that are very not tangible. And I had to come up with stories, which you try to write from your experiences, so there are stories from my life all through the book that talk about all these crazy things. But those stories make concrete some point that I’m trying to convey.

Or they open up this question that people wouldn’t have necessarily thought about it and again trigger their curiosity. But either way, that concrete story, especially if it’s emotionally engaging, it will plant itself in people’s memory. And then anything that you attach to that story now becomes more memorable too.

Pete Mockaitis
And it also helps explain why I can binge watch TV shows because the gap is “What’s going to happen to this character?” And I’m situated, I’ve got the scene, I know the context, the environment, the stakes, what they’re trying to accomplish, but what I don’t know is how it’s going to turn out. And I might just have to watch many episodes to satisfy that.

Charan Ranganath
And that’s why if you’re watching it something with commercials, they always stack the commercials towards the end because, by that time, you’ve built up enough knowledge about what’s happening that you’re really urgently trying to figure out what’s happening. And so, if you put a gap there and you have a commercial break, people are in the state of curiosity, and, in some sense, they’re going to be more receptive to that commercial.

Pete Mockaitis
Yeah. Well, Charan, before we hear about some of your favorite things, any key things you want to make sure to mention or put out there?

Charan Ranganath
I would say one big one is, since we’ve been talking about AI, humans are very different in the way that we learn and remember relative to machine learning. And I think I like to get this point out, I don’t get enough opportunities to say it because there’s just so much hype and, frankly, a lot of bullsh**.

There’s so much bullsh** out there about AI and this concept of artificial general intelligence, which is a very dumb concept. Because, essentially, if you look at the kind of constraints on machine learning and the constraints of human learning, they’re very, very different. And, realistically speaking, humans are dumb in many ways that machines aren’t, and machines are really dumb in ways that humans aren’t.

And I realized that you need to have a lot of humility when you talk about where technology is going because there’s lots of stuff we haven’t been able to foresee. But the thing is that the human brain basically evolved to get certain things done, basically to propagate our genes, to keep us alive long enough to propagate our genes, and to get the offspring protected and so forth, and be able to help us find a mate.

Machine learning doesn’t have those constraints. So, machine learning doesn’t have the same resource limitations. I mean, if you look at like ChatGPT, it can take down an entire power grid. I mean, the carbon footprint is huge. My brain is using less power than an incandescent light bulb. It’s just orders of magnitude different.

And people will say, “Oh, that’s because we just need neuromorphic computing and everything will figure itself out,” and that’s just not true. The principle of human learning is we try to get as much information as possible from as little information as possible. And so, there’s this kind of sense in AI where it’s like we just dump enough training data and these machines can do everything.

And humans are like constantly reducing the amount of data that they get, the amount of data they process and work with, but we’re doing it in a way that’s fairly intelligent. It’s optimized for the information that’s new and surprising. It’s driven by things that are biologically significant to us. And so, you can hook up a camera to a kid and train, like use the video information to train like a state-of-the-art AI system, and it’s going to do all sorts of interesting things.

But that’s because the kids done the hard work of looking at everything that’s important. So, ChatGPT can do a lot of cool stuff but that’s because humans reasoned about all these things, put it in writing, and then it’s just memorizing what we’ve given it, right?

Pete Mockaitis
Yeah, “You don’t get the credit for all that.”

Charan Ranganath
Exactly. Now, that doesn’t mean that algorithms, in general, are consistent, and they can have a memory that is more faithful to what it’s been trained on than humans can be. And humans have all sorts of biases because, I have a whole chapter talking about this, that there’s a lot of learning that happens under the hood in our brain that we’re not necessarily aware of. And that learning can bias us in a lot of ways.

It can make us go for things that are very familiar. Like, if you hear the word Budweiser over and over again, it’s going to seem like it should be a better beer than some beer that you’ve never heard of before, because, like, if it just is a generic store beer. And, of course, for people who are into beer, they might not think Budweiser is good. But the point is that Budweiser advertises, even though you’d think everyone knows what Budweiser is.

But Budweiser advertises because if you say that, you get that name out in front of people and you put some image in front of people enough, maybe you’re going to be 5% more likely to pick out Budweiser than Miller Lite at the grocery store, and that translates to huge amounts of sales. So, I think that’s something where humans are really susceptible is in our biases.

Pete Mockaitis
Well, Charan, this is fascinating stuff. Thank you so much for sharing the time with us. And I wish you many happy memories.

Charan Ranganath
Thank you. Thank you. It’s been a lot of fun and it was a memorable conversation.

1012: Triple Your Learning through Productive Failure with Dr. Manu Kapur

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Dr. Manu Kapur reveals how to maximize learning by intentionally designing for failure.

You’ll Learn

  1. Why to avoid explanations and experts (at first) 
  2. How to achieve the sweet spot of deep learning 
  3. Four ways to hack your motivation 

About Manu 

Dr. Manu Kapur is a world-renowned expert on learning and currently heads the Future Learning Initiative at ETH University Zurich. He divides his research time between ETH Zurich and the Singapore-ETH Center in Singapore. Dr. Kapur earned his doctorate in Education from Columbia University.

Dr. Kapur is known for his pioneering research on intentionally designing for and learning from failure, demonstrating how this approach can lead to more effective learning compared to traditional methods. He frequently speaks at corporate and educational events and is often interviewed on learning-related subjects, including several appearances on NPR and two successful TEDX talks: Productive Failure and How Failure Drives Learning.

Resources Mentioned

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Manu Kapur Interview Transcript

Pete Mockaitis
Manu, welcome.

Manu Kapur
Thank you, Pete. It’s a pleasure to be here.

Pete Mockaitis
I’m so excited to talk about learning and failure, and you are a master of failure. I mean that in the best possible way. And so, I’d love it if you could kick us off with you sharing a tale of one of your personal, or professional, most productive failures.

Manu Kapur
You know, looking back, I think it started very early on in my teenage years when I wanted to be a professional soccer player, and it’s a story I tell. It only makes sense looking back, as I said. My coach used to have a philosophy of training, strengths training, where he’ll say, “You’ve got to push your body, you’ve got to do your push-ups and your pull-ups and your sprints and everything to failure, until you really buckle, until you really can’t, and then you push a little bit more, as long as it was safe.”

And his idea was, you know, good things happen on the other side of failure. You really have to push it to know what it feels like to be there. And it’s only after that, when you give the body a chance to recover, and the nutrition and rest, it comes out stronger on the other side. And that, at the time.

We used to really hate that training, but as a metaphor for, not just a metaphor, now a science for just learning and growth, whether it’s strengths training or learning, it’s something that has inspired me for many years.

Pete Mockaitis
Absolutely. And science, indeed. I’ve dug into those papers that powerlifters and bodybuilders look at. And, yes, progressive overload is absolutely the name of the game in strength training.

Manu Kapur
Super compensation, yeah.

Pete Mockaitis
And you’re saying this same principle is applicable in many domains of learning growth improvement.

Manu Kapur
Exactly. It’s the idea of bringing the system to rupture, to failure in a safe way, and then allowing it the chance and the support and the feedback and the resources to adapt and grow so that it comes out stronger from where it started. Yeah, we see this in a number of systems. In fact, it was the subject of one of my TED Talks recently as well, “How failure drives learning” in many different scenarios, in many different contexts.

Pete Mockaitis
Well, please share with us some other examples because I think some might say, “Well, yes, of course, that is just how the interesting biology of muscle fibers happen to work.” How is that working in other domains?

Manu Kapur
You know, if you just look at language itself, if I ask you to think about happy words or positive words, you may be able to start rattling off a few words. Now, if I ask you to think about negative words, negative emotion words, not only would you be able to rattle off faster, which also means that you will rattle off a lot more. And language itself has preserved this idea that negative emotions, things that are not happy or fun, they’re more salient because they convey more information for survival that we need to learn.

Because if you went out and you survive and you came back and you’re happy and fun, it’s really good, but it doesn’t help you learn or grow in any way. It’s only when you fail at something, you learn something and you develop a vocabulary for it. And conveying that vocabulary for how you felt, how you failed, and how you came out of that, that becomes very critical. So, it’s captured in a language as well but also, like I said, in biology and strength training.

In memory, for example, we see the similar effect. It’s when you introduce people at a party, for example, we often say, “Hi, I’m Manu. And you are?” and you would say, “Pete.” I often tell people you should not do that at all. You should say, “Hi, would you like to guess my name?” And you guess my name, a random name, right? You can say, “Oh, are you Mark?” I’d say, “No, I’m Manu.” And then when I say, “May I guess your name?” I’ll say, “Are you John?” And you’ll say, “No, no, I’m Pete.” You see, even a random failure of just guessing your name will help me remember your name more. I’m more likely to remember your name than if you were to just tell me your name.

Pete Mockaitis
Now that’s fascinating right there, it’s this completely contrived situation. And so, I’m curious, in terms of scientific literature, like, just how pronounced is this effect? Do I get, like, a little bit of a bump, like “Oh, I’m 3% more likely to remember a name?” Or is it like night and day?

Manu Kapur
It is a significant bump. I mean, I have to go back to the literature to look at the effect sizes, right? But it is a significantly strong effect that if you practice this method, it’s called retrieval practice, or a failed generation effect. If you’ve practice this, you are likely to strengthen what you’re trying remember over time.

In fact, the idea is you should allow, and here it gets even more interesting, is if you want to strengthen the memory of something, you should allow some forgetting because forgetting increases the chance that when you try to remember it, you will fail to remember it fully, and that failure to retrieve it fully actually gives you a better encoding when you learn to correct-think.

Pete Mockaitis
Well, you know what is so amazing about what you’re saying is that this just happened to me last night. And this is the most small-scale example, but my wife asked me to open up the Waterpik, the water-flossing oral hygiene device. It has a reservoir of water on it, and it’s kind of tricky to remove it, and so I kept trying to remove it, and I was like, “Ah, shoot, I don’t know. I don’t know what’s going on.”

And then she reminded me, she was like, “Oh, well, last time you did this, you said you were surprised. You thought you had to pull it one way, but you actually had to pull it the other way.” And I was like, “Wow, I have no memory of that,” but then I did it, and I was like, “Well, sure enough, that’s exactly right. I had to pull it down instead of out, or to the right.”

And then that experience just felt so novel and resonant to me, in terms of, like, “Wow, she remembered how I failed last time and I didn’t, and it’s just, like, this experience of being reminded in this way makes me…” I just have a feeling, we’ll see what happens in the years to come, but I am pretty sure this is locked in my brain now, the second time, how I’m going to open up this Waterpik.

Manu Kapur
That’s a really great demonstration from your life where you forgot how you did it, because you could do it at one point in time, you could remember it, you forgot how you did it, and then you failed to do it the second time around, but when somebody told you that “This is how you did it,” now the charge, now the encoding is even stronger. So, again, this idea that failure to retrieve something actually increases the strength of your memory, provided you get the correct thing, is really powerful.

Pete Mockaitis
Well, can you share with us some other surprising discoveries here?

Manu Kapur
Then we go into the idea of, if memory can be improved by a failed retrieval effort, then can we go beyond memory? So, we’ve looked at, or researchers have looked at in tutoring situations, for example, people tutoring, tutor-tutee sort of interactions.

And they found that tutors tend to give a lot of explanations about how to solve the problems, and so on and so forth. But they found that the same explanation would have an effect on learning only if it comes at a point in time where the tutee is stuck in their efforts. So, if you’re a tutee and you are proceeding, you’re not stuck in your problem-solving efforts at all, and I give you an explanation of the correct explanation of the concepts required, you’re not likely to learn that at all.

It’s only when you get to a point of impasse, of getting stuck, that’s when you, if the explanation is timed at that point in time, that’s what leads to learning. So, it almost seems like that we need to be in the state, a cognitive state, or even an affective state, where we are stuck or we have failed to remember something or to do something, and if at that time somebody reminds us or somebody gives us the correct explanation, that’s when we learn really powerfully.

And in productive failure, we’ve taken that to the next level, where if you’re learning anything new from the get-go, how do you design for failure intentionally in this early learning process so that you can then bootstrap that failure for learning from an expert later on?

Pete Mockaitis
Wow, that is really cool. And it resonates in terms of when you’re stuck for a while, and then you hear the information, it seems like an epiphany, a revelation, an “Aha!” so much more high stakes, as opposed to someone just laying out the whole pathway, like, “Well, this is the basics of physics,” or whatever subject it is.

Manu Kapur
Exactly. And the reason that doesn’t work is, to understand something deeply, you need to be able to see “What is the underlying structure? What is so critical here?” So, imagine if you’re watching a movie, right? Say, it’s a very entertaining, very engaging movie. Now, if the person sitting you is an expert director, unless, I don’t know whether you make movies or not, how expert you are, but, say, you’re a novice at making movies.

Now, you come out of the movies and I ask you, “Did you see the same movie as the director?” Chances are, no, you did not. The director sees things that are right in front of you, right? It’s not that you were not engaged, you were not entertained, your attention was all there, the stimulus was right in front of you, yet the expert sees very different things from a novice. The expert sees the deep structure that the novice is just not able to see, because seeing is a function of what you know, not just a perceptual exercise, right?

And so, this is one of the reasons why experts just telling what they know, even in a very entertaining, very structured manner, is still not sufficient because what an expert sees in their presentation is not what a novice is seeing. And, therefore, the first job of learning something new is actually not to be told what the correct thing is. The first job is to preparing yourself to be in a state where you can then learn from.

The same explanation is very important, but getting into a state where you can process that information, see what is critical, and then code it properly and more deeply, that is even more important. And that’s what failure does, and that’s the whole system that we’ve designed.

Pete Mockaitis
Now, when you say preparing yourself to get into a state, I mean, it sounds like we just have to enter that state, is I guess we have many words in our vocabulary for it. It’s sort of like frustration, aggravated, stuck, like, “This doesn’t make any sense. Aargh!” I mean, it sounds like, well, you tell me. Is there a sweet spot in terms of, I guess, you don’t want to get utterly enraged that you quit and stomp out of the room? Help me out there.

Manu Kapur
So, let me take you through a thought experiment. Suppose I give you a task and you’re able to do it successfully, are you learning anything new other than knowing that, yeah, you’ve mastered this, you’ve done something successfully? So, I give you an even harder task, say, you’re able to do that too. You’re still not learning anything new. You’re just applying what you know.

I have to give you a task that is so hard, or just hard enough that you’re not able to do, and that’s when I know that you’ve entered the learning zone because failure gives you a signal that, “Here is something I cannot do. With all the capabilities that I have, I’m entering the failure zone. And in this zone, I’m bound to struggle, I’m bound to get anxious at times, but I can also try different things, different ideas, different solutions, and so on and so forth. And all of this is actually what prepares me for learning from the expert or a common resource later.”

So, getting in this state is really important, and knowing that these emotions, and normalizing the struggle in this state, is the norm, basically, it’s the expectation that helps you persist in that learning zone, so to speak. But you’re also right, it cannot be so hard that you just give up. So, there is like that Goldilocks zone where it is hard that you can’t do it by yourself, but it’s not so hard that you just give up, and you have to be in that zone.

Pete Mockaitis
Okay. Well, then tell us, how do we intentionally enter into experiences, or design it to be that way? So, it sounds like the wrong way, or old way, or non-Manu enlightened way is to just have the expert pontificate, and say, “Hey, here’s all the steps.” Or you can read the instruction booklet, and say, “Okay, this is the guide. I do A, then B, then C.” But then the superior way for retention and really learning growth is “I get in there, I feel stuck and frustrated, and then I absorb some brilliance.”

So, I’m wondering, so let’s say I want to learn how to make my first app. I want to figure out what’s up with these programming languages. So, maybe I, rather than just reading the book or watching the YouTube video, like, “Hey, here’s how to program Python,” or whatever, I would want to just kind of, following these principles, just give get up in there, and then get stuck, and then try to get the specific answer to what I’m stuck with?

Manu Kapur
Yeah, so it’s basically trying multiple ways of approaching that problem. So, try to design, maybe the app is too big sort of a construct. Maybe some aspect or a feature that you maybe you scope it down, maybe an email capture, or a visit capture feature, or you want to build an AI algorithm into it, whatever that thing is.

The important part is you try to design not one but different ways of putting that feature in place and then try to see whether there is a canonical way or there are more expert ways to sort of design those features. But, again, here I must say that if the goal is for you to be able to deeply understand how to do those things and why they work the way they do, then you need to do productive failure.

But if your goal is just achieving that it happens without necessarily understanding it so, then you do not need productive failure. Because the effect of productive failure is on deep learning and transfer and creativity. We are not always in situations where we need that. So, this is a personal thing that everybody has to ask, or a teacher or a trainer has to ask, “Is this something that people really need to deeply understand? Or is this something that is so procedural that we just need to get it done?”

Pete Mockaitis
Yes, I think that’s very helpful for organizations as well, and just your whole life, in terms of, “Is my goal to become excellent at assembling IKEA furniture? Is that a thing that’s important to me?” So, in the domain of IKEA furniture or anything, maybe that sparks a bigger question of, “Is this even something we should be doing?”

And if it is something, so in a way, that’s almost kind of one key consideration is, “Well, if it’s something we want to be doing, it may make sense for us to learn a ton and be utter masters and have a deep, excellent competence in this thing. Or it might be something that we just want to be okay at and we’ll do it in-house fine. Or it might be something we don’t care at all about having that knowledge. Let’s totally outsource it.”

Manu Kapur
Exactly. Exactly. And that’s the distinction I mean between you want just high performance without understanding, just get the job done. So, there are many things at work and life we can just do, and do it to a certain level that we are happy with, and that’s it. But there are other things that we have a learning goal attached to it, the things we deeply want to master and understand and so on and so forth. And it’s only for those things that you may want to enter the failure zone and struggle and persist and then learn from an expert later on.

Pete Mockaitis
Okay. So, then give us some more perspective on how we design such a situation up front.

Manu Kapur
So, for example, in, say, in schooling situations, whether you’re designing a course for somebody or something to learn, as we already established, if this is something they want to deeply understand, you don’t want to tell the person exactly what the thing is, and so quantificating doesn’t work. So, the first thing you want to design is, you want to design a task or a challenging activity that is beyond the learner’s skillsets and abilities.

You need to have a sense of where the learners are in terms of their knowledge and skillsets, and you want to design this problem-solving activity or a task that you want to give them that’s beyond that, right? But you also want to design them in a way that’s very intuitive. It should be intuitively accessible so that learners or people can try multiple approaches.

So, think at work, maybe you’re given a challenging project where you’ve never managed such a project before, and then you work with your team to strategize or design different approaches to getting this project done. But because this project is beyond your skillsets and abilities and beyond your team skillsets and abilities, chances are all the approaches or solutions or strategies that you develop are going to be either not going to lead to success or they will just be suboptimal in that way.

But giving people a chance to be in that space, and design that space and be in that space where they can explore different strategies, even if they don’t work, I think that is key. Also what this key is to tell people that it’s okay not to be able to get to the correct solution, because the goal of this learning task is the preparation, not the solution. And the more people explore different ideas and strategies and solutions, the more they are prepared to then learn from the experts.

So, it’s designing the space in that way that helps you then learn from the expert. And you can do this as a teacher, as a parent, as a trainer, as a manager, and so on.

Pete Mockaitis
Well, I’d love it if you could really paint a picture for just the sheer efficacy of this stuff. I want to hear about this meta-analysis of I the 50+ studies that showed students who were taught productive failure methods saw some really cool academic gains. Can you share with us what was that study’s findings? And paint a picture of sort of a beautiful scenario of these principles all used in practice and being amazing.

Manu Kapur
So, the context of the meta-analysis in learning experiments, in mathematics, and science and so on and so forth, so the context is an education context, so let me concretize. Suppose you’re trying to learn math. I don’t know how you learned math in your school but my teacher would come in and say, “Today, the new concept we’re learning is blah. Let me tell you what this concept is. Here’s the explanation. Here’s the formulation. Here are some examples, and we work through examples. Now it’s your turn to apply those examples and solve problems.” And that’s how you learn.

And this is a method that’s called direct instruction. You don’t know something, I tell you exactly what it is, and I explain it to you very clearly what it is, and I give you problems to solve. And this is the dominant way that even current educational practice actually runs. Now, in productive failure, we went into classrooms and say, “Well, before you teach somebody something, let’s design problem-solving activities based on productive failure principles where students are given a chance to explore solutions to a problem.”

And we know that the solutions they will generate will not be the correct one. We even tell students that “It’s okay not to be able to get to the correct one, that’s not even the point, but try different ideas, just try different approaches, and then we will teach you.” So, it’s like instead of going straight into the instruction, they first do generative problem solving, and then the teacher comes in and teaches.

So, we can put these methods side by side and say, “Okay, if you learn from one method or the other, and you conduct an experiment study where you equalize the time, the same teachers teaching for the same time using the same materials, and so on and so forth, so you create a nice experiment where you can compare and then people learn through these two methods. And in the end, you test them on different kinds of knowledge.”

So, we particularly tested them on three types. One is the basic knowledge, which is, “Do you understand the concept? Can you remember it? Can you apply it to solve problems that you’ve seen in the class?” And then, also on conceptual understanding and transfer, your ability to take what you have and apply it to novel contexts, which is really the holy grail of learning, is to take what you know and apply it to novel contexts. And then we compare these two groups of students in terms of how they do.

And we find that even though both methods are very good at developing basic knowledge, foundational knowledge, students who learn through productive failure actually develop deeper understanding of the concepts that they are trying to learn, that they learned, and their ability to creatively or adapt the knowledge that they have to solve new problems in novel contexts, that actually is significantly better.

Now, imagine, this is just one study that shows this, and how scientists proceed is they say, “Oh, this is one study. Let me try to replicate it.” And the logic of replication is that “I’m going to prove you’re wrong.” So, now they try to replicate it, and say the attempt to replication failed. They find the same effects that, roughly, as I found. So, now there are two studies.

Say, another person comes in, a new lab tries to replicate it, and again the attempt to fail fails. And over time, you get a series of studies, each trying to you know fail the basic hypothesis and they fail to do so. So, over time, you have many studies who have failed to fail the basic hypothesis. And that’s when scientists start to say, “Ah, because of this vast magnitude of studies in different contexts, in different countries, trying to explore the same experiment or similar experimental effect, that there’s something there now.”

What we call truth is really an attempt to fail has failed. And that’s what a meta-analysis does. It aggregates findings from all the studies that have tried to compare over the years, and those are the 50 study, 160-odd experimental effects, and we aggregate it and analyze that, and said, “What is the average effect across these multiple studies in the world for productive failure over this other method, the dominant method, direct instruction, and how strong is that effect?”

So, we found a positive effect in favor of productive failure. As I said, they understand better and they transfer better, they’re more creative. But how strong it is? Now, we found that if you learn with a good teacher for a year, and say the unit gain in your knowledge is, say, X, then if you learn using productive failure, on average your knowledge gain is 2X.

Pete Mockaitis
Twice? Okay. Double.

Manu Kapur
But if productive failure is carried out really well, because it’s a method, right, some teachers carry it out much better than others, if it’s carried out really well, then you can go up to 3X. And that’s a very, very strong effect in education, in learning situations, that you can do, that you can have this kind of an effect on learning. And so, that’s the evidence-based, that’s the research, the empirical-based, for example, for this body of research, and we know that it works.

Pete Mockaitis
Beautiful. Well, triple your learning feels like a headline, Manu. All right, we’re getting somewhere. So, could you really paint a picture for a specific classroom educator approach situation in which we see, “Wow, here’s this, all these productive failure principles and philosophies put into action masterfully”? What’s that really look like?

Manu Kapur
Well, that design itself is called productive failure. So it has certain features. So, A, it has to be beyond our current skillsets and knowledge. You should not be able to solve the problem using what you know. That’s one very simple feature that it has to have. B, the problem should admit multiple representations, multiple solutions, multiple strategies. It should not have a single answer or single way of approaching it. So, it has to have that multiplicity.

It has to have contrasting sort of cases. So, don’t just give people one example, one case to work with. Give them contrasting cases. An example in this situation and in that situation, data about this, say, football player compared to data about another football player, the performance of this company versus performance…so always work with contrasts in these cases. Again, design these contrasts in ways that some things are the same, other things are different, so that you can direct attention to what you want people to attend to.

Keep the computational load very low so that you know people are really working with the conceptual basis, not trying to compute things all the time. And, yeah, so, again, this is not a like a prescriptive set of features, it is still a design activity. So, even with this set of features, people can generate many different kinds of tasks. And so, the more you get trained in using these features to design tasks, the closer you get to the kind of a productive failure task that really works.

Now once, say, you have a task ready or it’s working really well, you need to design interaction around those tasks. So, if I give you the task to solve, you may say, “Oh, I think this is my solution. This is one solution I have.” “How do I facilitate your exploration in that task?” So, there’s a very simple two-step exploration scheme, or facilitation scheme. So, I will, in the first instance, I’ll come to you and say, “Oh, this is your solution? Can you please explain it to me?”

Just the idea, just asking you to explain your solution to me is likely to trigger thoughts in you for other ways of doing it. We’ve seen this in our research. So, because the goal is multiple solutions and strategies, just asking somebody to explain often triggers them to explore something else as well. Second, sometimes people are really sure that this is their method, or this is the solution, and they’re quite convinced that it might work, even though from an expert standpoint it doesn’t.

That’s when you need to sort of get them into a habit of hacking their own thinking. What do I mean by that? It’s like when somebody says, “This is what my solution looks like.” After I ask them to explain it, I say, “Can you think of a situation where your own solution is not going to work?”

Pete Mockaitis
I like that.

Manu Kapur
So, it’s creating the counterfactual, and developing a habit to hack your own solution and say, “This is when it does not work.” Because it’s easy to say, “Oh, I developed it, it works.” It’s much harder to develop the habit of finding a situation or a context where it does not work. And just between these two, if you do this facilitation really well, you really help people either generate more solutions or understand the limits of their own solutions, even if they don’t work, most likely.

And all of this is then carried out in what I call an envelope, a social surround, within which people have to be told certain expectations, norms. Those are part of the design as well. And here’s the idea that the expectation is that you will not be able to solve the problem. The goal is not for you to be able to solve the problem correctly. The goal is really, “Can you generate multiple approaches, solutions, ideas, strategies for solving the problem? And don’t worry about getting it right.” Very explicit messaging.

Because if people think that they have to solve the problem correctly, they give up. The sweet spot is very, very narrow. But if people are told, “Look, we don’t even expect you to solve it because you don’t have the knowledge. But the idea here is, generate different ideas based on what you know,” then I think people can go a little bit more, so that sweet spot becomes a little bit wider. People can persist a little bit longer. They can deal with their anxiety and frustration a little bit longer, because, “You know, yeah, I’m not expected to solve it anyway, but let me give it a few shots. Let me give it a few tries.”

But these norms and expectations have to be set and persisted with over time so that people can do this. And when people have, you know, they’ve done the exploration, people have generated multiple ideas, and then they are now ready to receive instruction or receive expert knowledge, and that’s how it all comes together. That initial failed exploration becomes productive because an expert comes and assembles it all together.

Pete Mockaitis
Okay. And could you share a story of, perhaps, one of the most brilliant, beautiful implementations of this that you’ve witnessed?

Manu Kapur
I think, sometimes, I’ve seen it in the classrooms, for example, when teachers do it really well, and you often see it in what the kinds of ideas the students produce. So, I remember a math classroom where, when we tried this and the teacher was really good, and she was also a very experienced teacher who had been working with us for a while, and after the problem-solving phase of productive failure where students are generating the solutions, I went up to a student, and said, “So how do you feel?” and the student said, “Oh, I feel like a mathematician today.”

And it’s astonishing because, he could not solve the problem correctly, and still the remark was that, “Oh, I feel like a mathematician today.” And this is so true because one of my colleagues is a mathematician, and he’s one of the top mathematicians in the world, and he told me, “You know, 95% of my efforts at solving problems are failures.” Ninety-five percent.

And he says, “But if I don’t have them, I’m not able to get to the correct solutions. I’m not able to get to the correct answers. 95% of the things just don’t work out, but they are the backdrop, the launchpad for me to then think about the things that can actually work.” And so, there’s something in how we just get to the really breakthrough ideas, real creativity, real innovation, and the path through that is failure, otherwise, we won’t get to it. And we’ve applied the similar dynamic, and sometimes it works out beautifully in the classrooms as well.

Pete Mockaitis
Boy, I like that a lot, “I feel like a mathematician today,” seems to really convey a sense of, “Oh, I am really wrestling with the kinds of issues and concepts and considerations that a real professional grapples with, and I’ve gained an understanding of that.” And I feel like I had that moment recently after the election. I learned all about these predictive prediction marketplaces, like PredictIt and Polymarket and Kalshi.

Manu Kapur
Prediction markets, yeah.

Pete Mockaitis
And I was like, “Whoa, this is wild!” So, I went into that rabbit hole, and so I’m thinking about, like, risks and probabilities, and bid-ask spreads, and I’m learning all these things. And then I had that thought, like, “I feel like a trader today because,” and though I’m not, I’m just some amateur schmo, but it’s like, “Those are the kinds of things they’re thinking about every day in terms of, ‘Oh, how much risk am I taking on? Is this appropriate? Da-da-da-da-da.’”

Manu Kapur
Exactly. Exactly. And this is the part of mathematics we don’t expose our students to. They learn a mathematics where a teacher just comes and pontificates and tells them, as though math is, people who do mathematics always know the solutions to all their problems, and it is far from the case. In fact, how people do mathematics is exactly how we can learn mathematics, provided we can design these failure-driven sort of problem-solving activities for students, and then teach them the concept.

Pete Mockaitis
Okay. Well, you’ve got a great turn of a phrase, “motivational hacking.” How do we do that?

Manu Kapur
So, being in this zone where you’re trying things is not easy, right? And there are a few motivational hacks that help you persist in this problem-solving mode where you’re trying different things and things are not working out. First is the sunk cost fallacy. And that is the idea that if you’ve invested time and effort into something, you tend to stick to it even if it’s not working.

Now in general parlance, it’s not a good thing because then we continue to stay in losing strategies longer than we should, we continue to stay in bad relationships longer than we should, and so on and so forth. So, in those situations, it’s not good.

But in a learning situation, where if you’ve given a problem, if you’ve tried multiple strategies, you’ve put in the effort, that’s a good sunk cost, and that actually has motivational benefits. That’s the first. Just putting in the effort to solve something keeps you in the game because then you want to know how to solve it correctly. So, the sunk cost is a very good motivation from a learning standpoint and productive failure designs for that.

But before that even, like, how do you get started even, right? And that is the idea that if you want to learn, or basically if you want to solve a problem that may seem very, very daunting, the idea is to take the first step. And suppose I do, for my exercise, I do swimming. On some certain days, I’m just not motivated to enter the pool. It’s just too much. I’m too tired, I just don’t feel like it. But I know I must, I want, I must go.

So, I tell myself on those days, “I’m going to enter the pool and I’m just going to do one lap, and that’s it. If I can just manage one lap today, that’s my goal. It’s a success. Normally, I do 20, but today I’m just going to do one.” And guess what happens after the first lap? Do I just come out? No. “I’m in it? Okay, let’s do more, right?”

So, again, I just hacked my motivation by convincing myself that if I just get out, after taking the first step, I’ll be totally fine. When, in fact, once you’re in it, you’re in it, you continue. So that’s the second. Take the first step or find a way to make just the first step your goal. Then there is the goal gradient effect. You find that the more you do, the more laps you do, the more you want to do it, the more you want to reach the goal.

So, there’s like a gradient effect. It’s just not linear. So, effort actually pays off. And when you’re really near, and that’s the fourth one, when you’re really near, the last lap, we actually derive, we somehow seem to find this extra motivation to just get to the completion. So, we want to complete, and you will notice that. You find this second wind, extra energy. The last leg is always people want to complete. And that’s called the completion effect.

And so, these are the four sort of kind of motivation, how motivational hacks that people can do, to take the first step, to go on the goal gradient, to get to near the completion, and then the sunk cost comes in because then you want to really know, “Why didn’t my work, why didn’t my methods did not work? What is the correct method?”

Pete Mockaitis
Lovely. Well, Manu, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?

Manu Kapur
Did we talk about the mechanisms, the activation, awareness, affect, and assembly, the four A’s?

Pete Mockaitis
Let’s do it. Let’s cover it.

Manu Kapur
So, I call them, like, the underlying mechanisms of productive failure, and there are four umbrella mechanisms. There are sub mechanisms as well, but the four umbrella mechanisms, and they are the four A’s: activation, awareness, affect, and assembly. So, activation is the idea that if you want to learn something new, you need to activate your own knowledge so that you can process this new information.

If I start speaking in, say, Mandarin, and you have no knowledge about Mandarin, you can’t understand anything. So, new knowledge always requires prior knowledge to connect with and make sense. So, the more I can activate relevant knowledge in a learner, when you’re learning something new, the better they are prepared to learn that thing. And failure does a very good job at activation because it makes you try different things, different strategies, and that activates all the relevant knowledge. That’s the first A.

The second is what activation does. It shows you the limits of your own knowledge. You’ve tried multiple things, and they did not work or did not work optimally. You know the limits, “Here’s what I can do.” So, there is an awareness of a gap between what you know and the expert. That awareness itself is a very important mechanism. Having that awareness is a really important mechanism for learning because what that does is it creates an affect.

And by affect, I mean your motivation to find out what the expert knows, your interest in the solution, your orientation towards when the expert explains. You’re really oriented to understand why mine did not work, not just to see what the expert is saying, but really understand why mine did not work.

And also, the affect has emotions involved, and we talked about struggling and anxiety. And we found in our studies that sometimes negative emotions can have positive effects on learning, and other times not all positive emotions are positively associated with learning. So, it’s good to experience in a small dose, in a safe way some of these emotions around struggling and anxiety in a safe way because they can have positive effects on learning.

And affect encapsulates all of these sorts of constructs of interest, engagement, motivation, persistence, and emotions. So, you get into this affective state. So, your knowledge is activated, you’re aware of a gap, and you are in an affective state which is ready to learn. If at that point, an expert comes and assembles it, just shares with you, “Okay, what did you do? Let’s see why it did not work. Let me compare it with this other thing. Why that worked, why that did not work. Let me compare it with the expert strategy,” and slowly build up the canonical knowledge, the correct way or the correct ways of approaching those tasks or problems.

Assembly, that’s the fourth A. That’s what makes the whole thing click. So, activation, awareness, affect, and then assembly. That’s the science behind why intentionally designing for failure and then harnessing it for assembly works, makes failure productive.

Pete Mockaitis
Lovely. Thank you. Well, now could you share a favorite quote, something you find inspiring?

Manu Kapur
Well, one of my favorite quotes is from my dad, actually, and it only makes sense looking back. He used to say, “Your ambition should always exceed your talent.”

Pete Mockaitis
Okay. And do you have a favorite study or experiment or bit of research?

Manu Kapur
Oh, those I have several, and one of the ones that I’d like to give examples are of children playing with toys. And here, and I also talk about that in the book, is people have studied how children play with toys in experiments where, suppose you’re a group of children and they’re given a new toy, and says, “Here’s a new toy. Would you like to play with it? And just play as you like.” So, they just see how children play with those toys.

And to other groups of children, they give the same toy, and they say, “It’s a new toy. You have not seen it or played with it. Let me show you how to play with it.” So, they learn from an adult how to play with the toy, and then they’re given the toy and then they play with it as they like. And then people experiment, scientists examine, “What are the differences between these two groups. Who’s more engaged with the toy? Who’s more inventive in playing with the toy? Who creates strategies to discover how the toy works?”

And, invariably, people find that it’s the first group, which was not shown how to play with the toy, who’s actually more interested, more engaged, more curious, inventive, and finds strategies to play with that toy. And this is the part that I really love because it means that our ability to explore and tinker and fail is built into us from the get-go. And that’s one of the reasons why… you may think of play with tangible toys as one thing, but knowledge is conceptual play. So, a big part of productive failure is “How do you bring conceptual play to start with, followed by instruction?”

Pete Mockaitis
All right. And a favorite book?

Manu Kapur
I would say one of my favorite ones is Shantaram.

Pete Mockaitis
And a favorite habit?

Manu Kapur
Oh, making my bed.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Manu Kapur
Well, my online presence, so ManuKapur.com. If you want to learn about the book, it’s ProductiveFailure.com, or search on Amazon. I’m on LinkedIn as well, mainly, and also on Twitter or X, and Instagram. Or watch my two TED Talks.

Pete Mockaitis
And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Manu Kapur
Change mindsets. I think that’s the biggest thing that I want people to think about or take away in terms of our conversation today. That if you change your mindset, that if you don’t learn to fail, you will fail to learn and grow.

Pete Mockaiti
All right. Manu, thank you for this. I wish you many productive failures.

Manu Kapur
And you. Thank you so much, Pete.