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Writing Archives - Page 2 of 3 - How to be Awesome at Your Job

194: How to Write like Warren Buffett with Elaine Bennett

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Elaine Bennett says: "We remember things much more clearly when they're presented to us in story form."

Elaine Bennett shares how to write better business messages with greater clarity and personality.

You’ll Learn:

  1. Two essential pieces of information you need to be a more effective writer
  2. How you can make a bigger impact with storytelling
  3. Winning ways to turn straight thinking into straight writing

About Elaine

Elaine Bennett had a baptism by fire as a speechwriter. Less than two years after she signed on to write for the CEO of Salomon Brothers, scandal forced the executive to resign. In stepped investor Warren Buffett. Since working with Mr. Buffett, Elaine Bennett has continued putting words in the mouths of CEOs of Fortune 500 companies and leading nonprofits. She unearths the stories behind business data and helps executives shape those stories into memorable messages. She also coaches individual professionals looking to develop executive-caliber communication skills.

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191: Writing Better with Anne Janzer

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Anne Janzer says: "When you're writing in a workplace, it's a team sport."

Writing coach Anne Janzer provides principles, checklists, and pro-tips for better writing at work.

You’ll Learn:

  1. How to overcome the biggest workplace writing problems
  2. The 6 questions to ask yourself before you start writing
  3. The best ways to get your points across without offending

About Anne

Anne Janzer is an author and writing coach who has worked with over a hundred technology businesses in her career. Anne has written three books on marketing and writing. Her latest book is called The Workplace Writer’s Process: A Guide to Getting the Job Done. It covers the things no one teaches you in writing class: how to set yourself up for success when writing on the job, how to collaborate with others on writing projects, and the secrets to creating effective content.

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173: Writing Better Emails with Leslie O’Flahavan

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Leslie O'Flahavan says: "The subject line is your first and best chance to prepare your reader to respond properly."

Email expert Leslie O’Flahavan shares the do’s and don’ts of writing clear emails that build rapport.

You’ll Learn:

  1. How to use the BLUF technique to get more opens, reads, and replies
  2. How to use formatting optimally in emails
  3. The method for writing a strong subject line

About Leslie

Leslie O’Flahavan is a get-to-the point writer and an experienced, versatile writing instructor.  As E-WRITE owner since 1996, Leslie has been writing content and teaching customized writing courses for Fortune 500 companies, government agencies, and non-profit organizations. Leslie can help the most stubborn, inexperienced, or word-phobic employees at your organization improve their writing skills, so they can do their jobs better.

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171: Brevity = Critical with Joe McCormack

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Joe McCormack says: "Be better, be brief."

Marketing executive Joe McCormack addressed declining attention spans with actionable ways to “be better; be brief.”

You’ll Learn:

  1. How being brief helps you focus
  2. How to trim down information to what is essential
  3. 3 common mistakes when it comes to being brief

About Joe

Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate.

He founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency.

A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change and leadership.

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152: Executive-style Communication with Dianna Booher

By | Podcasts | One Comment

 

Dianna Booher says: "If you can't write it in a sentence, you can't say it in an hour."

Dianna Booher shows how you can conduct more effective meetings and make a greater impact with subtle tweaks to your communication approach.

You’ll Learn:

  1. What a great leader sounds like
  2. Tips to get your emails read
  3. Quick tricks for better meetings

About Dianna

As founder and CEO of Booher Research Institute, Dianna Booher works with organizations to help them communicate clearly and with leaders to expand their influence by a strong executive presence. She has provided communication programs and coaching to some of the largest Fortune 500 companies and governmental agencies, such as IBM, Lockheed Martin, Raytheon, ExxonMobil, BP, Chevron, ConocoPhillips, Siemens, NASA, and the U.S. Navy. National media outlets frequently interview Booher for opinions on critical communication issues: Good Morning America, USA Today, Forbes.com, Wall Street Journal, FastCompany.com, Success, Entrepreneur, Investor’s Business Daily, Fox, CNN, CNBC, Bloomberg, NPR, The New York Times, and The Washington Post.

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