
Neal Schore shares expert strategies for reclaiming the time we don’t realize we give away.
You’ll Learn
- The many ways we waste time without realizing it
- The 10-second trick that prevents time-wasting miscommunications
- How to feel more powerful in just five seconds
About Neal
Neal Schore serves as chairman and advisor to several notable business leaders, boards, and companies across the United States. He also advises multiple private equity and investment firms on executive leadership and strategic initiatives. He currently serves as cofounder and CEO of The 25th Hour Group, an executive coaching and leadership events firm that showcases his proven leadership toolbox and practice. Previously, Schore served as founder, president, and CEO of Triton Digital, a global technology, data, and services leader in the digital audio and podcast industry.
Schore received a Bachelor of Arts in business administration, with emphasis on management, marketing, and finance, from Michigan State University. He is currently active in Harvard Business School’s Executive Education Program. Schore is a member of the Los Angeles Gold Southland Chapter of the Young Presidents Organization (YPO) and the recipient of E&Y’s 2011 Entrepreneur of the Year award for greater Los Angeles.
- Book: The 25th Hour: How to Thrive (And Gain Ridiculous Amounts of Time) by Getting Out of Your Own Way
- Website: 25HourGroup.com
- Website: NealSchore.com
Resources Mentioned
- Book: Chatter: The Voice in Our Head, Why It Matters, and How to Harness It by Ethan Kross
- Book: The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks
- Book: From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks
- Book: Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson, 25th Anniversary Edition by Mitch Albom
- Past episode: 683: How to Break Free from Negative Self-talk and Chatter with Ethan Kross
Neal Schore Interview Transcript
Pete Mockaitis
Neil, welcome.
Neal Schore
Great to be here. Thanks for having me.
Pete Mockaitis
Well, I’m excited to be chatting and find this 25th hour. Could you kick us off with a particularly surprising, fascinating discovery you’ve made to share with us here?
Neal Schore
So many discoveries. I think the most fascinating is that, generally speaking, every one of my clients, and then just people when I ask about their 25th hour, always blame other people for the fact that they don’t have enough time.
So it’s too many meetings, or too many emails, or too many family obligations, or whatever it might be. And what’s fascinating to me is, when I teach them the concept of you manage you, how all of a sudden more time appears.
Pete Mockaitis
It’s funny when you when you mention this, the first thing that comes to mind is I think about my property manager. I’ve got a little apartment in Chicago being rented out. And he said that in his property management experience, it’s amazing how once tenants begin paying for their own electricity and water, their electricity and water bills just plummet.
So I can imagine in these contexts, it’s like, okay, once they’re on the hook for it and there’s some money, some incentives at stake, they just naturally say, “You know, maybe we could shower a little shorter. Maybe, you know, 74 degrees is cool enough this summer.”
So in the universe of time, once you put that in-your-face challenge about, “Hey, you manage you,” where does the extra time appear from in practice?
Neal Schore
So, obviously, you can’t manufacture time, so it’s not actually about extra time. It’s about the time we stop giving away. So what I have developed in my practice over the last 20-some years is exercises and tools that are very practical, lighthearted, easy to implement, relatively easy to understand that brings the control back to you.
So we spend a lot of time and energy and effort trying to control things that we can’t control, out of our control elements, whether it’s people or processes. And when you manage you, no matter what your rank or title is, it is where the time comes from.
So I’ve watched smart, really capable people just erode enormous sums of time. And with this training and the toolbox, they get to just bring that back. So if I had to say it’s simple, it would be it’s not really about extra time, it’s about the time you stop giving away.
Pete Mockaitis
Okay. You manage you, stop giving away. Could you share with us a story to paint a picture of all this in action?
Neal Schore
Okay, so I have a client who is petrified of his board.
Neal Schore
So he’s a CEO and he is petrified of his board because he’s got an incredible amount of imposter syndrome. And although he’s the founder of his company and most of the board members of the financial institutions that are supporting him, he just believes that anytime he will get fired.
And so the amount of time and energy that he spends focusing in on not getting fired by over-delivering information, over-emphasizing emails, writes really long emails, what he’ll do in terms of how he manages board meetings, overselling in board meetings, his board wound up growing frustrated with him, not about performance, but about his being long-winded and long in writing. So it backfires.
Now, the emails that he was writing, by how not to get in trouble, so to speak, were taking an enormous amount of time. So, here, he’s spending lots of time crafting and over-communicating, and it’s being poorly received because it’s being viewed as self-serving and non-informative. And so it’s an absolute misfire. So that’s one.
With those modifications, he picked up at least an hour a day. We’re talking about more like 10 hours a week in his board management. With me, I have a great one. It’s a little embarrassing, but I’m free to talk about it. I have freed myself to talk about it.
I’m a young manager. I’m about 25 years old. Most of my staff is about 10 years older than me, way more experienced. And after one of my first team meetings, a woman on the team pulls me aside and says, “Neal, you are really powerful.” And I said, “Thank you?” in a very timid, meek way. And she walked away.
And I spent the next three months, no exaggeration, this is the embarrassing part, trying not to be powerful. So that meant that I was, like, staying late and hanging out with the team members and like back to when I was starting my career, which had only been three years earlier, and like first in, last out, “I’m going to show her I’m not powerful.”
And it was eating me up, I was swirling at night, like the loop just kept playing, wasn’t sleeping well. Finally, I went to her and just said, “Hey, I’d love for you to just explain to me what you meant by powerful.”
And she goes, “Oh, that’s easy. You sit tall in your chair, you’re very approachable, you answer questions very clearly, and you’re always available to help. And I just find that so powerful.”
So, here, she had paid me really like a beautiful compliment, and embarrassingly, I swirled for three months. So had I just paused, figured out her intent, “Is she trying to insult me right now? I don’t think so,” and then just asked that quick, clarifying question, like, “Help me understand what you mean by powerful,” I would have absorbed a compliment and saved myself three months of not being my authentic self.
Pete Mockaitis
Okay. So there’s our theme. So you manage you because you’re eroding all kinds of time doing things that are not so helpful. And it’s kind of some emotional things at play with regard to doubts and fears that are influencing us to do things that just torch the time.
Neal Schore
Absolutely, consistently, no matter whether you are a young professional or whether you are the CEO and founder, I have not found any exception to the fears that redirect our behavior, the emotional part that you mentioned, away from you managing you. That’s where we try to manage other people.
Like in my case, I wound up trying to be, “Oh, one of the team,” and I was trying to manage them to, in fact, like me, because I didn’t want to be powerful. I viewed the word power as, you know, maniacal or Machiavellian, or I don’t know where exactly my mind wandered, but it was 100% me not managing me.
Pete Mockaitis
All right. Well, that sounds like a compelling thesis and opportunity for improvement. We are eroding time, giving it away, because we’re not managing ourselves optimally, but rather we’re letting fears, doubts, emotional things manage us. So, Neal, what is to be done?
Neal Schore
So I’m very metaphorical in the way that I teach, and, certainly, in the book, there are a lot of examples and stories and illustrations and metaphors. So what’s to be done?
Well, our robots, and this is the metaphorical robot each of us have, are programmed young to build sequences. In my view, it starts in kindergarten. We go to lunch at 11:37. In my case, I had three varieties of lunch, came in the same lunch box that I carried every single day.
I lined up for recess at 12:02. You came back in from recess at 12:27. It was just very methodical. And that is a representation of how we start our careers and enter the workforce, and then it becomes a sequence of analyst, and then associate, and then director and then principal. And no matter what the titling nomenclature is, there’s a sequence to getting promoted.
And what I like to say is our robots need to be reprogrammed. We have to break sequences. And it’s really uncomfortable to do because it is so amazingly preset or programmed. And so I start people with silly exercises, like, what I call the pant-leg challenge. So what pant-leg do you put on first? Are you a lefty-righty or a righty-lefty?
Pete Mockaitis
I think I have a sequence of not paying enough attention, and rather just thinking about other things or how I better hurry up and get out the door.
Neal Schore
Exactly.
Pete Mockaitis
But, as you say it and I imagine, I think right first.
Neal Schore
Okay, so you’re a righty-lefty. And as you just very properly described, very few of us, in fact, I’ve done this with thousands of people, are focused in on what pant-leg we put on first. We just put on our pants. And our minds are somewhere else, or we’re contemplating whatever it is that we are doing as we are getting dressed.
When I have people change their pant-leg, so you’re righty-lefty, for the next 30 days, you are now a lefty-righty. So that means that when you go to put on your pants, you have to pause, actually stop and think, and put your pant leg on lefty-righty. Or, if you go in your robot sequence, you have to take your pants off and put them back on.
And what winds up happening, and again, I acknowledge this sounds silly on the surface, but what winds up happening is we realize, through an exercise like this, the pant-leg challenge, how programmed we are when it comes to things like our participation in meetings, the length of meetings, the way we call meetings, who attends meetings, and how many accommodations we make around that.
So someone walks into the meeting and they start talking with a colleague about their weekend, and there’s 10 people in the room, and two people are talking, and everyone else is just sitting around waiting for them to finish a conversation.
Very few people are going to say, “Hey, this meeting was called for 11:00 a.m. We’re starting at 11:00 a.m.” It starts at 11:05 or 11:07 or 11:10. And that erosion of even five, seven, 10 minutes multiplied by 10 people in the room, multiplied by the amount of meetings that you have in a day is hours of erosion.
And so when you start to, then, calculate and do things differently, the meeting starts at 11:00, I always teach people to end meetings at least 10% early. So if you wind up having 10 people in a 30-minute meeting that winds up going 27 minutes instead of 30, everyone gets back three minutes. Three minutes is a lot of time to run to the restroom, get a snack, you know, feed the dog, just walk outside for a second.
Pete Mockaitis
Start the next load of laundry.
Neal Schore
Right, start a load of laundry, whatever you want to do, enormous amount of time. And we don’t worry about whether someone is late, or whether they’re not, everyone is adults, and you just start breaking these sequences and the patterns that the company, any company, has been following, and it’s, again, a game-changer.
Then I teach people to take 50% of their meetings, and, excuse me, 75% of their meetings, and make them 50% shorter. So a 30-minute meeting can be done in 15 minutes. And when you take 10 people in that meeting and it’s done in 15 minutes, not only is everyone thrilled, you’re like, “Hallelujah! I just got 15 minutes back to my day,” but that’s 150 minutes of productivity in a company off of one meeting.
And everyone is happier. And you do that by having a very clear agenda. You don’t let anyone derail it. You start, you stop, you go. And there’s tools in the book that I teach about checking in and using professional vulnerability, but also about how to meeting management, a critical part of time loss.
And then people walk out happy, which spreads positive contagious, as opposed to people walking out with the ughs. Ughs is like, “Ugh, I can’t believe I had to sit in that meeting,” or, “I can’t believe I have to go to my next one,” and “Ugh, I can’t stand listening to this guy,” whatever it might be. Everyone gets the ughs, which is a massive time-crusher.
Pete Mockaitis
Okay. So we’re breaking the robot sequences and, particularly, with regard to meetings, I guess what I’m hearing is to thoughtfully assess and assert ourselves in order to not just erode the time.
So, like, “Let’s start the meeting on time. Hey, do we really need to have all these people in this meeting? Do we really need to have it this full length? Let’s shoot for 10% earlier.” So it’s like the robot sequence is a bit of a lazy or thoughtless autopilot that just goes with the flow and time slips away in the process.
Neal Schore
Absolutely. So if we put this in the more practical sphere, step one is to get comfortable being uncomfortable and to do things differently. And then when we put this in a more practical sphere, my favorite story, which I highlight in the book, is around a company that I started working with as they were in the rapid growth stage.
When they started the company, it was eight to ten of them, and they did a morning stand-up every day. I believe it was 8:15 in the morning. And so as they started to grow and they had hundreds of employees, they kept the morning stand-up at 8:15 in the morning.
So everyone arrived in the office around 8:10 to go to the morning stand-up at 8:15. And the office space expanded, of course, but the routine of the meeting was incredibly robotic, what they shared, how they shared it, even then having to start to use a microphone in order to amplify and get the message out. And it lasted about 45 minutes or so, 45 minutes, sometimes an hour.
So every single person, hundreds of people in the company’s day was built around the morning stand-up. Well, we moved it from an everyday meeting to a once-a-week meeting. And the once-a-week meeting rotated every five weeks. So Monday, Tuesday, Wednesday, Thursday, Friday. And then, ultimately, we eliminated Friday, so it was four days.
And we wound up building an agenda around the meeting because not every data point that was being shared was applicable. So when you then do the math and you calculate the amount of time saved by not having everyone attend, reducing the meeting to once a week, it was 15,000 hours of productivity redeposited back to the company.
When we looked at the staffing plan of the company, it wound up being a massive reduction in future hires required simply by changing the morning stand-up. And there was no loss of information because so much of the information was just in this rhythm, “And every morning we talk about this and this and this,” which with eight people it works. With hundreds of people, it doesn’t.
And so breaking that sequence wound up, again, over 15,000 hours of productivity back. not only enhanced the bottom line, but people started to come in at 7:00 a. m. So you started this measure and see, instead of rolling in at 8:00 to be an 8:15 stand-up, people actually worked more hours as well.
So people got there at 7:00, it was preferred. Sometimes they left closer to 4:00 o’clock. Other people there, 7:00, 8:00 o’clock at night. So this punch-the-clock mentality that was developed by this morning stand-up completely changed the culture of this company.
Pete Mockaitis
Nifty. All right. So understood. We’ll thoughtfully take a look at our robot sequences, break them up, see what happens, get more comfortable being uncomfortable. I’d like to zero in some more on this emotional stuff: imposter syndrome, fears, doubts. What are some of your other favorite moves for dealing with these emotional matters?
Neal Schore
So one of the most practical is pausing, then figuring out what the intent of the situation is, and then asking clarifying questions. So it’s like a very quick, rapid fire, in your head, you manage you, where someone is saying something, and then you’re figuring out, “What are they actually trying to ask here?”
Or, “Do they really need my help or do they just want attention from me?” Or, “Why is it that they’re confused?” So we solve for it. Sometimes it’s very much on the surface, “Yeah, I just didn’t clarify it well, or they need some more information.” And then just ask clarifying questions.
Pete Mockaitis
Okay. So this is in our interpersonal matters. Rather than stew and try to read the tea leaves of what they might have meant by such a thing, to, in fact, pause and simply ask.
Neal Schore
Correct. Pause, simply ask. Sometimes it’s just about buying a little time, asking and just getting a little bit of time to figure out the intent. But when trained in this, it becomes, you know, within three to 10 seconds, it becomes a very rhythmic way that we save ourselves a lot of time by not getting distracted, by not understanding the intent.
Pete Mockaitis
Okay. And when we are all by our lonesome selves, anything we can do to help us get a handle on this fear, doubt, and imposter syndrome stuff?
Neal Schore
So one of the things, one of the tools that I have developed, I call cookies. So cookies came from the eight-year-old version of myself, where in my household, my mom ran a tough kitchen. You did not get dessert before dinner. Period.
And one time, my sister snuck me a pack of Chips Ahoy at 5:00 o’clock before dinner, and it was like a euphoric feeling. I won the cookie lottery. You can’t even describe it. I literally remember vividly, like being at dinner that night, like I beat the system. It was incredible.
And I remember, because it was so euphoric, the idea of giving cookies, that affirmation to employees is really important, but receiving it is also critically important. And the higher we get in organizations, the less cookies or affirmation we receive.
So a CEO of a company, very, very, very few cookies. Like, very few people walking up to me as the CEO of my company and saying, “Neal, you crushed it in that meeting,” or, “Great job in that presentation today,” or, “You did a wonderful job with that client.” It doesn’t happen.
When we, on the other hand, as a CEO, it is very important for me to provide that affirmation and those cookies. So I teach people to, in you manage you, to give themselves their cookies.
And so it would be like this. You could say to yourself after this podcast, “I asked great questions today. I am so happy that I found Neal to bring on as a guest to the show. I am thrilled with the way that everything is going.” It could be any of that. It takes about five seconds to do. And when we learn to give ourselves that nutrition, we become less dependent and needy on other people.
So even as the CEO, we don’t get a lot of affirmation. We get very little, in fact. However, we’re humans. We need it. And so learning how to provide ourselves that affirmation, I call the, you know, sticking with the theme of cookies, that nutrition, it’s great.
And the more cookies we provide ourselves, the more enhancements we allow to reduce that noise for the next test or the next presentation or the next meeting, whatever it may be.
Pete Mockaitis
I like that a lot. And when you give yourself these cookies, are there any best practices? I’m thinking about, Ethan Kross, who wrote the book Chatter, was a guest of the show, mentioned that using your name in the third person can have some distancing effects, providing a different perspective and can reduce rumination.
And his example, like LeBron James has got to do what’s best for LeBron James, is the example he used. And so in this instance, it’s almost like, I’m guessing, we might want to do the opposite in terms of, like, your front and center, like, “Pete, you were very effective in that interview,” or whatever, I don’t know, “Hey, look in the mirror. Give yourself a hug.”
I don’t know, Neal, you tell me. What is the best practice for making these cookies as hot and tasty and wonderful as possible?
Neal Schore
I love it. You literally nailed it. So one of the other things that I teach people is to get comfortable being uncomfortable. And there’s a wildly uncomfortable component to talking to yourself and looking at yourself. And so that’s exactly what I have people do.
So you have to go to a mirror or some sort of reflective device. It could be an elevator in a building, you know, going up or down in an elevator, whatever it may be, preferably with no one around because it’s a personal thing and talking to yourself could wind up putting your business in other people’s business.
And so the other thing is when you’re online, if you’re using Teams or Zoomers or whatever your device is, when you hang up from a meeting, when I hang up from a meeting, it is me staring at me.
And so I spend a lot of time on video with my clients every single week. So when I’ve had a particularly impactful session, instead of immediately flipping my computer down, I have them exit the meeting, the virtual meeting room, and I’m eyeball to eyeball looking at myself.
And I’m like, “Neal, you crushed it. The way you explained that today was exceptionally good. Nice work.” And no one’s hearing me. I’m in a private setting. I am looking at myself, which is very uncomfortable to start with, and I’m providing myself that affirmation, which not only provides the cookies or that nutrition, but it’s also very energizing, right?
No different than when someone pays another person a compliment, there’s a boost that the other person gets. And so, again, as you get higher in a company and you go through the ranks in the org chart, we receive less, although the humanity and our needs don’t change. And so, therefore, you manage you works incredibly well in that case.
Pete Mockaitis
And even if you’re low in the company, if you just have a manager who doesn’t share, you know, supportive encouragement very often, you go for it. I think that’s swell.
Neal Schore
It’s a great point. I was with a young professional just yesterday who’s one of our clients that is drowning in “I hate my job,” and very generationally apropos, “And I get absolutely no credit for the work I do.” And the conversation is like, “Well, why do you need credit from someone else for the work you do?”
And then we go through a series of questions that get, I go through a series of questions that gets that person to the other end of it, which winds up going, “Yeah, I can manage myself.” And so that is in the simplest form, but it’s very applicable there as well.
Pete Mockaitis
That’s good. You know, I chuckle, I’m imagining the Fathom AI meeting Notetaker capturing that as a summary bullet at the end of the meeting, “And Neal congratulates himself for being awesome.”
Neal Schore
There’s no doubt about it that that has happened, and it is very funny. I wound up forwarding notes from a meeting. It’s very funny. This happened just last week. Forwarding notes from a meeting where I didn’t pay attention to the AI Notetaker. And I had a moment of cookie.
And one of our team members who was looking at it, was like, “Great cookie you gave yourself.” And I was like, “Oh, that’s a little embarrassing? But not really.”
Pete Mockaitis
Yeah, cool. Well, Neal, tell me, anything else you want to make sure to mention before we hear about some of your favorite things?
Neal Schore
Well, I would say that the applicability of the toolbox and the book is there from, again, young professional, even students through retirement. It is also professionally-oriented and in the book, you learn so many tools. One of my absolute favorites, I call “It’s my fault.” It winds up being, again, a game-changer for people who naturally respond defensively, which is about almost all of us, and so many great things there.
Pete Mockaitis
“It’s my fault.” Can you tell us what’s that about?
Neal Schore
Your neighbor’s garbage can fell over, it was your fault, or there’s traffic on the freeway, it’s your fault. And people get very, “How is that possible?” and that’s part of the teachings. And then when you accept the word fault as not being like a dirty, nasty, ugly word, which it really is, like blame, default, it is, and we do things differently, and we just change that defensive setting that we’re all programmed in, it winds up saving not only a lot of time, but we just live happier.
Pete Mockaitis
“It’s my fault. It’s my fault. It’s my own grievous fault.”
Neal Schore
There it is.
Pete Mockaitis
How about a favorite quote?
Neal Schore
Build your people who build your business.
Pete Mockaitis
All right. And a favorite study or experiment or bit of research?
Neal Schore
So it’s David Brooks, who’s an author, has a management philosophy around great managers make people feel seen. And there is research around that that he quotes in his book that I find so compelling about employees not needing job descriptions, and learning is really a big part of the motivation system, and experiences are what drive it. And there’s data in there that support all those points. And it is philosophically very much in line with what I believe.
Pete Mockaitis
All right. And a favorite book?
Neal Schore
One of my favorite books is From Strength to Strength, and the other one is Tuesdays with Morrie, Mitch Albom.
Pete Mockaitis
All right. And a favorite tool?
Neal Schore
My favorite tool is firing your devil.
Pete Mockaitis
How do we do that?
Neal Schore
So you fire your devil. Your devil is that metaphorical devil and angel sit on our shoulders, the devil becomes the governor, activates all of our fear systems, becomes the narrator of all those things that cost us enormous sums of time and feed the swirling.
And when we fire our devil, which literally is an exercise where we have a conversation with our devil-self, that version of us that’s that devil, and we’re like, “You’re out of here. You are not welcome here anymore. I am kicking you out. Turn in your keys. Turn in your computer.”
And there’s a whole exercise that I take people through so that when the swirls start, we have the concepts of, “Oh, wait a second. The devil is no longer around.” And then the angel gets to come back and take over the governing of that moment. It saves a lot of time and it winds up bringing that levity or that fun tone to what I teach in my practice.
Pete Mockaitis
All right. And a favorite habit?
Neal Schore
Favorite habit is exercise. So I am really good about trying to do something every day. So I am not maniacal about it where I have to have it, but I’m mindful about it and I feel better being in the habit of doing something physical or exercise-oriented every day.
Pete Mockaitis
And is there a key nugget you share that really seems to connect and resonate with folks, they quote it back to you often?
Neal Schore
So one of the tools that I teach is around the line of mediocrity. So the concept is, this is the line of mediocrity. It’s just a straight line. And just below the line is mediocre. And just above the line is good. And up here, straight to the right, is exceptional.
And every day, we have moments where we are mediocre, we have moments where we are good, and we have moments of exceptional. We are trained to be mediocre. We learn to be good and we strive to be exceptional.
And what I hear religiously from clients and people that I’ve been in discussions around the book and otherwise is how mediocre, again, a word that isn’t necessarily pleasant, but we bring that lighter tone to it, saves a ton of time and energy where you just go, “Oh, I was just mediocre,” and you have fun with it. And then we fix it and strive for our exceptional.
So leadership is hard. We just recognize mediocre and strive for exceptional.
Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?
Neal Schore
Well, they can go to NealSchore.com. It’s N-E-A-L-S-C-H-O-R-E.com, or 25HourGroup.com, and there’s links to the book there and all kinds of different exercises and learnings and teachings on the websites as well.
Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?
Neal Schore
My final call to action is break the sequence. Do not do things tomorrow the same way you did today. You will get comfortable in your uncomfortable, I promise you. And to just shake it up. You’re going to see a whole new world.
Pete Mockaitis
All right. Neal, thank you.
Neal Schore
Thank you so much.






