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383: Driving Adaptability in your Organization with Michael J. Arena

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Michael J. Arena says: "You can't really have a breakthrough without something to break through."

GM’s Chief Talent Officer Michael J. Arena explores the idea of ambidextrous leadership to help lead your organization in its current state and in its future – at the same time.

You’ll Learn:

  1. Ways to positively disrupt the way you work
  2. Concrete ways to mine the ideas of your organization
  3. Why conflict is essential to the evolution of ideas

About Michael

Michael is the Chief Talent Officer for General Motors (GM), where he launched GM2020, a grass roots initiative designed to enable employees to positively disrupt the way they work, which was highlighted in Fast Company and Fortune. Michael is the author of the book Adaptive Space, which is based on a decade long research initiative that won the 2017 Walker Prize from People + Strategy.

Items Mentioned in this Show:

Michael J. Arena Interview Transcript

Pete Mockaitis
Michael, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Michael J Arena
Thanks Pete. I’m looking forward to this.

Pete Mockaitis
Oh me too, me too. Well you’ve got what sounds to be to me like a pretty fun job as the chief talent officer at General Motors. Can you orient us a little bit to what does that mean in practice?

Michael J Arena
In essence it’s really about how do you optimize human capital across the overall corporation, so how do we bring in the best people possible. In short, I’d like to say, how do we bring in the best people possible and then bring the best out in those people. That’s all about human capital and how do we get those people positioned to be able to leverage what they know. Yeah, it’s quite fun.

Pete Mockaitis
Intriguing. Now in practice over the last few years you’ve been doing a lot of bringing out the best in people it sounds like. If you look at sort of the financial picture at General Motors in 2009, they’re filing for bankruptcy and now you’ve got some great profits. The business press would point to cultural shifts as being an essential part of making that transformation.

Could you give us a little bit of the behind-the-scenes or in-the-middle-of-things narrative for how this came to be and the human capital pieces play into it?

Michael J Arena
Yeah, absolutely. Just to clarify, I joined the company in 2012, so I can tell you – I can describe that journey from that point forward and more precisely around this role here in HR. I do think it’s about culture. It’s certainly – it’s been quite the journey.

I can remember when Mary Barra took over as CEO. One of her very first quotes and comments was this industry is going to change more in the next five years than it has in the last 50. What that means is you need to rethink everything you’re doing.

Culture is a core element of that. It’s not the only one. It is either an enabler or a stifler of what you want to do with things like business strategy and how you’re going to drive operational management, how you’re going to think about new consumers and new business models and all that sort of stuff. It’s been quite the comprehensive journey from that point to this with much of it still in front of us.

Pete Mockaitis
Well, so could you give us a little bit of the particulars with regard to before the culture was more like this and now it’s more like that and here are some of the key things we did to bring about that shift?

Michael J Arena
Yeah, and again, I think it starts kind of with the industry. This was an organization and an industry that was all about driving execution, all about continuing to drive scale across the world. The game’s changed quite a bit. It’s now – we’ve got a – it’s now the future mobility.

We now need to think about what are customers demanding, what are customers – the best illustration I can give about that, then I’ll go back to the specifics of your question is people are moving to cities, just to put it in a real live external marketplace example. People are moving into cities and everyone’s becoming connected. The way you think about mobility inside of a city versus mobility in a suburban environment is very different.

We need to then get the business to start thinking about things differently. That certainly requires us to instill new sets of behaviors and to challenge everybody to think bigger than perhaps they had in the past. Again, to move faster as well because the world outside is moving super fast compared to what we’ve been used to.

Pete Mockaitis
All right, so it seems like we’re changing sort of the total focus in terms of what General Motors wants to be excellent at in order to succeed in a different environment with more people in cities and sort of car sharing and ride services, sort of a different landscape than it was in 2009. I’m curious to hear what does that look like in terms of day in/day out humans at GM interacting with other humans and how they’re doing it differently now?

Michael J Arena
Yeah, one of the big things we did to start to drive this transformation is we plugged in a program that we call Transformational Leadership. This was a partnership with Stanford. It’s a year-long cohort program with Stanford where we take the top of the organization, 35 people on an annual basis, go through this program.

The reason I call out that program is because it answers your question rather directly in that we’re not just shifting to the future, we’re thinking both about the current state of the business and the future state of the business in the same moment. We call that ambidextrous leadership if you will. That came out of that program.

Everything we talk about here is growth and core. We’ve got to be excellent at the core of the business. We’ve got to continue to be – operations, we have an operational excellence program. Operations have to be maniacally precise and everything we produce has to be durable and everything else, but at the same time, which is what makes it ambidextrous, we need to be thinking about the future. We need to be thinking about where is the customer tomorrow going to be and how can we get there sooner than anybody else.

There’s a lot of people talking about agility in the world today. The way I like to talk about it is most large organizations shouldn’t talk about themselves as being completely agile. They need to be agile in places. They need to be agile on the edge. They need to be agile in the growth side of the business because the growth side of the business is where the future is. They need to be disciplined and operationally excellent in the core.

In fact, one of the studies that I read recently that talks about this, and then I can share exactly how we’re doing that, was a Mackenzie study where they said organizations need to be both fast at times and stable at other times. About only 12% of the companies they reviewed were able to do those two things at the same time.

Pete Mockaitis
Yeah, I think that makes a ton of sense with regard to boy, if you think about sort of any organization, sort of what it can handle well and what it can’t, I even think about customer service interactions in terms of it’s like if you want to check your credit card balance or sort of get some basic information and sort of – or get a replacement card or report a stolen card or do some fraud stuff or change the credit limit, it’s like that’s kind of very basic.

But if you sort of go out beyond the edges, suddenly it gets really I guess confusing for the people in terms of what they’re trying to do. It’s like we’re really built up and tooled up to do these dozen things very quickly and efficiently and systematically.

But now I’m trying to get my private mortgage insurance canceled with my new insurer – my new mortgage holder because they transferred them over as they do. It’s been rather challenging. It’s like, “No, no, no, I understand your policy, but in fact if you looked at the original text, the original mortgage, this is kind of how it’s supposed to work, so can we do that?” They’re just so flummoxed, like, “We’re going to have to look into this, sir.”

I think that’s intriguing to think about it. In some ways you want to just be high-scale, high-efficiency with doing that thing repeatedly with, frankly no innovation because it’s working great and other areas where you really got to adapt and see what’s new and what are people starting to really ask for.

Michael J Arena
Yeah, 100%. 100%. It’s funny that you mentioned banking as your example because I grew up in banking.

Pete Mockaitis
Yeah.

Michael J Arena
I remember that exact question coming to me at one point in time when I was asked by the president, the company I was working for, “Michael, how can we become more innovative?”

I told the same story you just did a moment ago. “Are you really sure you want to be innovative where you’re driving precision and you’ve built expectations for consumers and you want to be reliable and you want to create a consistent set of interactions or are you asking if you want to be innovative on the edges?”

At that point in time, this was before mobile banking, so it’s a great illustration. When it comes to something like mobile banking before it had existed, you have to be innovative there because no one’s ever done that at that point in time. No one had ever done that. You have to be agile. You have to think differently. You have to move, shift, flux, understand the consumer, shift with the market. You have to do that super fast.

That’s where we are now as a company on things like car sharing and what we’re doing with Maven, what we’re doing with electification, what we’re doing with self-driving vehicles. You have to be completely agile and you have to manage that side of the business with a whole different set of muscles while continuing to keep an eye on the core of the business and making sure that you’re doing that flawlessly.

My analogy for this is every organization is both a super tanker, which is critical to getting stuff done precisely and at scale and a set of speed boats that are being sort of tossed out into the white water so that they can move fast and agilely shift with the environment and then ultimately grow themselves into what the next core of the business is and should be.

Pete Mockaitis
Can you talk a little bit about sort of the people practices that bring that about? I’d be curious to hear if in the course of having meetings or interactions one-on-one, you’d say whereas before at GM people more so spoke or interacted or accepted or challenged these kinds of things, now it looks different in terms of their interactions.

Michael J Arena
Yeah, so the first thing to know is that in that model the era of one-size-fits-all solutions is inappropriate. You’ve got to use different solutions for the different parts of the model. Some of the practices are – we use a lot of design thinking on the growth side of the business. We’re out talking to consumers. We’re out engaging consumers in Manhattan and San Francisco and places that we might not interact with on a day-to-day basis traditionally.

Then we’re thinking about how do we bring those ideas back into the business and connect up with other parts of the business, build bridges, if you will, to do agile design and to move fast. Amazon calls them small two-pizza teams, very small teams that can first of all build something, like a minimum viable product or solution and then ultimately the reason the bridges matter later is scaling. That’s the growth side of the business.

Now on the core side of the business, you just incrementally have to ask yourself the question, how do we make this better every single day. How do we continue to get more nimble and more agile even in the core so that whenever the new growth part of the business comes to fruition, that the core is already ready to sort of cast it up onboard and take it on?

Pete Mockaitis
Well, so then in forming these teams, can you give us an example of something that you’re able to quickly react to and how it was done?

Michael J Arena
Yeah, so a couple different examples. The one that I can think of most notably off the top of my head is what we’ve been doing with Maven, which I’ve mentioned already. Maven is our car sharing platform. Maven by its very definition is access to a vehicle as opposed to ownership of it. We sell cars and in the core of the business we continue to and will continue to for quite some time.

But on the other hand just like there is Uber and Lyft, which are ride sharing applications, there’s a need to get from one point to the next inside the city. We found this sort of whitespace that no one was serving, which is how do get outside – how do you not own a vehicle, but maybe take that vehicle for longer durations than just from one of the end to the other end of the city.

Maybe you’ve got it for a couple hours. You’re driving it as opposed to someone picking you up and you’re actually deploying an asset – someone else’s asset – that may be sitting in the garage at some point in time.

This whole shared economy model, we went out – to be very precise – we went out and started interviewing people in the streets. It was in design thinking. What we found out was owning a vehicle inside of a city may be more of a burden than a benefit for some, but we can build a solution around that so that they still have access to a vehicle in such a way that they get the conveniences of it without the burdens of it. That’s where Maven really evolved from.

Pete Mockaitis
That’s cool. Now you were big in pushing a concept called GM 2020 throughout the organization. What does this mean?

Michael J Arena
Yeah, it’s, again, we’re now back in the core of the business. One of the things we want to do is we want to think about the core of the business in regards to how do we build the culture where people just can’t wait to show up to work the next day. People just really want to be part of something bigger than themselves.

Back in 2014, we launched this, I’ll call it a movement. We launched this movement where we invited – and this was back when we were really trying to attract young people into the organization. We were really just starting to as corporations as a whole create different environments that were, at that point in time, I would say were more Millennial friendly. I don’t believe that any more. I think that’s true for anyone and all of us.

But we launched this initiate where we thought about okay, if we were to recreate the culture or rethink culture or rethink the workplace, why not invite the people in the room that will actually be living with those outputs in the year 2020.

Literally using some design thinking methodologies and inviting 30 people into a two-day event, we went out, we took them out on buses, and we went and looked at all these creative workplaces first across Detroit. That movement, those 30 people, ended up growing into a movement that we call GM 2020, how do we positively disrupt the way we work.

They continue to grow into a much larger body of people. It’s thousands now of people that show up into these events, constantly thinking about how we can get better and all volunteers, but constantly thinking about how we can organically get better on a day-to-day basis.

Pete Mockaitis
That’s excellent. Then what have been some of the key adopted practices that have shown up in terms of doing work better and in a more enjoyable way?

Michael J Arena
The great part about this is that all kinds of ideas emerge out of this. One of the – perhaps my favorite story, there are plenty that I can share, but perhaps my favorite story was we were about ready to open up a new building.

It was a ten-floor building where generally what happens is you go in, you bring a facilities crew in. You bring in some architects. They look around the space and they decide what the footprint should look like. They plug in standard furniture and everything else. Well, rather than approaching it that way, what we decided was why not invite the people who are going to be working in that space into designing it.

We did what we called a two-day co-lab, kind of like a hack-a-thon, if you will, across two days. We invited in 35 people. We put them into teams of 5. We asked them to – we walked them through the space. We gave them the same parameters that any facilities team would have in regards to cost constraints and architectural barriers and all that sort of stuff.

We literally had these teams and teams of five build prototypes. After giving all those constraints and talking to individual users, which were their fellow employees, we actually had them build prototypes of what that space should look like. They competed against each other.

At the end of the – I said two days, it was actually 24 hours from beginning to end, from 12 o’clock to 1 o’clock the next day – at 12 o’clock the next day, they presented their working physical prototypes to a design team and the winning team actually created the design of the way that that building ultimately was created.

Pete Mockaitis
Very cool. Then how did they like it?

Michael J Arena
Again, it was very different then perhaps what would have been designed for them. One of my favorite stories was the winning team actually cut a hole in the – they said if you want to collaborate, you need to be able to look up and down across multiple floors, so they actually cut a hole in the center of the building in their prototype three floors deep. They said “This is will be the collaboration zone. The two floors above that will be the concentration/deep work zone.”

Whenever they did that, well, of course they’re not architects, so they weren’t thinking about how sound this was, so there was all this push back on, “Yeah, yeah, yeah, but architecturally that doesn’t stand up.” I’m thrilled to say that that team ended up becoming part of the overall design team.

They didn’t cut a hole in two floors, but they ended up – or in three floors, but they ended up cutting it in the two in order to make their solution work. They were thrilled, the short answer. They were thrilled at the end of the day with the new design.

That’s not a huge example, but there are all kinds of those everyday examples that I’m giving you now, like where people designed an onboarding app or people designed a learn and share so that they could do a career fair and all these little things that manifested throughout this community so that they’re able to move really fast and organically create these new solutions.

Pete Mockaitis
That’s interesting. With the hole in the floor, you could – one person could stand on one floor, the other person stands on the floor above and they look down at each other?

Michael J Arena
Yeah, exactly. Exactly.

Pete Mockaitis
You could accidently – if you weren’t paying attention, walk into a hole and fall down.

Michael J Arena
No, no, it’s not quite that way. They had the railings and all that stuff up. But it was really much more to illustrate that we’re not separating ourselves from different groups. If we’re going to collaborate, we at least need to have this sort of proximity to one another as opposed to hitting our floor button and showing up.

It’s, again, a small thing, but as you engage people in making those decisions themselves, they become very, very proud about those outcomes and they figure out how to iterate on it and make it better over time.

Pete Mockaitis
So people don’t speak to each other through the floors? It’s more of a symbolic-

Michael J Arena
Yeah, absolutely. They see each other.

Pete Mockaitis
Okay.

Michael J Arena
So they can certainly correspond back and forth. I guess I’m just sort of the dispelling the safety myth.

Pete Mockaitis
Okay, got you. The railings certainly, that makes sense. We’ve got the safety covered. They would in fact speak through the hole from one floor to another.

Michael J Arena
Completely.

Pete Mockaitis
Okay, that’s cool. That’s fun. Now, you’ve also got a book, Adaptive Space, that captures some of these principles that you put into practice. Can you sort of share with us kind of what’s the book all about?

Michael J Arena
I’ve talked around a lot of it already, but it’s this core concept of why are some organizations adaptive and are able to respond to the changing marketplace and the other organizations perhaps aren’t quite as adaptive.

As a researcher, this was even prior to my time I come into General Motors, as a researcher, four of us actually launched a research initiative, went out and studied 60 different companies, all Fortune, really, 100 companies, and asked that question, why are some adaptive and why are others not.

What we found, and this is the part that I talked around a bit already is that those were – every single organization had two things. They had these sort of core systems, we call them operational systems, which is the formality of how you get work done and they all had entrepreneurial pockets, even organizations that aren’t adaptive have innovative entrepreneurial activities happen within them.

What the adaptive ones had that the non-adaptive organizations didn’t have was what we ultimately called adaptive space, but basically it’s the bridge to get those ideas through the organization and pulled into the formal systems.

Think of it quite literally as how do you more intentionally mine the idea, everyday ideas throughout your organization, both big and small in such a way that it becomes part of the adaptive fabric of an organization that can respond differently to the outside market. That was a lot, but-

Pete Mockaitis
What are some of the – what was that?

Michael J Arena
No, I was just saying, so that was more than a mouthful for you.

Pete Mockaitis
Oh no, that’s cool. Then what are some of the practices associated with getting those bridges up and going in terms of these things make all the difference if you’ve got them versus don’t?

Michael J Arena
Yeah, yeah. The interesting part about this is it’s a social phenomenon. The interesting thing is the connections that you create inside an organization are more important than I think we ever believed they were before.

Think about it this way, we all want to think about who are the – how do we build a bigger network and how do we build our network inside of an organization. What we discovered was your network matters immensely, but your network needs to be different for different intentions.

I talk a lot about social capital. I’m in the talent space and spend a lot of my time talking about human capital, but I also talk about social capital. Human capital is what you know, social capital is how well positioned you are to leverage what you know. Remember, I said that every organization had entrepreneurial pockets, but not everybody was able to leverage that and that was because they weren’t connected appropriately.

A couple of the practices to get very precise with you is there are times where you need to create discovery networks. A discovery network is a network that’s actually going outside of the insular walls of an organization and finding out what the customers of tomorrow really need and want, like the Maven story I shared with you a few moments ago.

There are also times that ideas were too. Organizations, all organizations have lots of ideas. You’ve got to bring those ideas into the world. It’s important to have discovery connections because that’s how you stay relevant, that’s how you can move – you can keep pace with the outside market, but you’ve got to bring those ideas in and you’ve got to actually put them in the very small, tight, what Amazon calls two-pizza teams. We call that agile design in many organizations or scrum teams.

That requires a different set of connections. You want very trusted small groups of teams of maybe six that are taking ideas that were discovered and then bringing them into the world and iterating them, move them fast.

Then once they built a minimum viable product, this is where a lot of companies sort of fail, once you build a minimum viable product inside of a small pocket, you then have to start to think about how do I get that scaled on across the broader business. That requires yet a different set of connections that we call diffusion connections.

That’s – when you think about those different practices, it’s a different set of connections and a different set of practices for each of those steps, if you will, on any given product lifecycle or any given solution lifecycle into the business.

Pete Mockaitis
I’m really intrigued by the notion that you said that the ideas are a dime a dozen. There’s tons of them in a scaled organization. Boy, I imagine a critical lever that is really make or break here is effectively choosing, selecting, deciding which of these ideas are worthy of getting a two-pizza team to advance it and go after it a bit. What are some of the key ways that these decisions can be made optimally?

Michael J Arena
Yeah, you’ve got to be disciplined in that process. I’d say ideas are cheap. I say that somewhat tongue in cheek. They’re cheap if nothing’s done with them. If somebody just shares an idea and they don’t do anything with that idea to bring it to life, then who knows if that was a good idea or not.

An idea is nothing but an abstract, but if you actually take that idea and you build something around it and you go test that idea, which gets into your question, the best way to find out if an idea is worthy is to actually build some aspect of it, low-resolution prototype and get out and test it. Test it first with some friends inside the business, find out if some colleagues get excited about it. Then ultimately test it with consumers or would be consumers.

Then that’s not enough because it’s still this low resolution sort of fragment of an idea. It’s better than the idea itself I should say, but it’s still a fragment of a concept. You then have to decide, okay, what are the thresholds to know whether or not we can win with this idea or this is a real idea that would have real market impact or this an idea that’s worth our investment.

That’s a whole different series of practices and the only way to know that is to set up milestones around that concept or an idea and hold people accountable for getting to those milestones. If they don’t, you kind of decommission it and you say we can only take so many of these at a time.

Every organization has a finite set of resources, so you just simply decide how many people am I going to invest in this idea, how many people – what do they need to prove between now and the next milestone, whatever that is, and if they don’t prove it, do we have the courage to shut that idea down so that we can take those resources and reinvest them into something else.

In short, what you just heard me describe is there are parts of the organization where you need to act and think much like a startup.

Pete Mockaitis
Right. I think that’s excellent in terms of having that discipline and those clear thresholds that you’re identifying. I guess I’m thinking about backing it up a little bit earlier in the process. I imagine GM has thousands of ideas emerging. Then you may only pilot test out dozens at a time. Why don’t we say 1 out of 80, little ratio, shows up and gets the minimum viable product treatment.

How do you decide what hits that initial threshold, like, “You know what? We are going to spend some time, money, resources six people on this one.”

Michael J Arena
This is where I think it truly is a social phenomenon. I think our inclination – when you or I have a new idea, our inclination is to go take it to a leader and to go get it formalized. That may be the worst idea possible. That may be the worst step forward possible because you don’t even know if that idea’s good at this stage.

What I’m – and we’ve done this very much in the GM 2020 community, where we basically say, “If you think you’ve got a great idea, go find a friend.” That first friend is really social proofing your idea. That first friend – somebody who you trust, somebody who you respect, somebody who you think would get this – is your first litmus test.

Once you share that idea with that friend, if they look at you like, “Michael, this is really stupid. I have no idea what you’re talking about,” well, you might just be wrong and you might just decide that it’s time to shut it down. But if they’re excited about it, then our next step, what we talk about a lot is, go follow the energy.

If I share this idea with you and you’re excited about the idea, then okay, so who else might be excited about this idea. At this point it becomes more than it’s Pete’s idea, Michael’s idea together and we go find a few more friends.

This, what I’m describing to you, is much more organic than mechanistic, which is how we want to tend to think about innovation inside of a company. It’s much more social than process driven.

At some point, you need formal support. At some point once you know you’ve created network buzz and people are excited about this idea and they believe in the beauty of this as it’s co-created and it’s no longer just my idea, it’s all of our ideas and we can all find ourselves in it, well then the likelihood of securing support and resources is amplified ten-fold.

That’s the way that you get these, as I stated it earlier, these entrepreneurial pockets fired up and linked up across the broader organization for grander success.

Pete Mockaitis
That’s beautiful. Awesome. Well, any other kind of key practices you think the typical professional needs to know or do you want to move ahead to hear about some of your favorite things?

Michael J Arena
Yeah, well I guess one thing – because I haven’t talked about one – there’s one thing that everybody who’s listening to this conversation is wondering. Okay, that’s all fine. That sounds great. But what about the resistance? What about when somebody doesn’t like my idea? Then what do I do?

One of the things that I like to talk about is conflict sometimes – charge into the conflict. The conflict later – once you believe your idea is good, once we’ve got a band of a half dozen or so of us, then the conflict is really critical to the evolution of that idea. The conflict is essential to getting it scaled.

One is take that conflict as a compliment because you’re probably not doing anything innovative if you haven’t created some disturbance. Charge into it and start to think about it. Oftentimes what I like to say is you can’t really have a breakthrough without something to break through. If you’re not expecting some degree of resistance or some degree of conflict, then you’re probably not being so bold.

A lot of people ask me, “Well, what do you do with conflict? What happens whenever the antibodies kick in?” What I say is, “That’s awesome.” It’s about how do you pivot in response that that, how do you bring them in to the process so that you can pressure test those ideas, you can morph them and you can challenge them in such a way that you make them bigger and more scalable both within the business, but far more importantly outside into the marketplace.

Pete Mockaitis
Excellent. Thank you.

Michael J Arena
I just would not want to underplay sort of the value of tension even more than conflict, I wouldn’t want to undervalue that, but what I will say is tension too early in the process actually prematurely kills ideas. Tension later in the process becomes almost like this pressure testing sort of amplifier, if you will, to get lift off sooner.

Pete Mockaitis
That’s cool. Thank you. Well now can you share with us a favorite quote, something you find inspiring?

Michael J Arena
You probably have noticed even though I live inside of a human capital job that social capital is an area that I spend a lot of my time.

One of my favorite quotes and this will get a little bit into the conflict thing is it’s a quote by Colonial Picq. This quote goes like this, “Five brave men, who do not know each other well, would not dare attack a lion.” I know that’s masculine, so I’ll pivot it in the next part of the quote. “But five lesser brave men or women would do so resolutely.” I think this is a team activity. What I’m talking about, you have to have friends. You have to find friends. You have to have people who are in it with you.

One of the things that I know is that if you try to do this alone and you try to take all the credit for yourself and you try to hold onto an idea, you try to hoard it – this idea can be anything, any kind of solution – you will not succeed. But if you find and enlist friends and you work together as a team, you’re chances of succeeding are amplified significantly.

Pete Mockaitis
Thank you. How about a favorite study, experiment or bit of research?

Michael J Arena
Again, this whole networking space, I studied a lot of network theory. I guess the one that just jumps out at me right off the bat is a professor over at University of Michigan, Wayne Baker, a good friend of mine, went out and studied – we didn’t even talk about this – but went out and studied energizers and people who bring energy into an organization, which is one of the core network roles that I talk a lot about.

What he found out was that high performing, agile adaptive organizations have three times as many energizers as average performing organizations. That’s a study, where in the HR space we talk a lot about engagement. My belief is we’re going to be talking much, much more about energy moving forward.

Pete Mockaitis
Intriguing. How about a favorite book?

Michael J Arena
I guess in the last couple years books that I’ve read, the one that jumps out the most is Adam Grant’s Give and Take, like givers and takers. His whole philosophy, if you haven’t read it, is that long-term, givers, people who are constantly helping, supporting and lifting each other up are the winners in the long-term game. It’s a phenomenal book.

Pete Mockaitis
How about a favorite habit?

Michael J Arena
I think it’s easy to live inside of an organization and become somewhat inculturated. One of the disciplines – I don’t know if this is a habit – one of the disciplines that I have instilled for myself is to – I have, on my calendar I have, literally this is what it says, ‘critical distance day.’

Literally once every six weeks I have a day on my calendar where I have prescheduled, I’m getting out of the day-to-day business and I’m going to go do something very, very different. I’m going to talk to consumers. I’m going to go to a conference. I’m going to a university campus. But I’m going to do something to refresh myself to think differently than I would if I were just managing the daily business.

Pete Mockaitis
Thank you. Is there a particular nugget you share that really seems to connect and resonate and get quoted back to you frequently?

Michael J Arena
Yeah. I guess the one that I think of is we live in the era of disruption. We’re all talking about digital disruption these days. We want to talk about things like agile, but I personally believe that in the era of disruption, social is king. We’re going to be talking much more, much, much more about both energy and social capital as we move forward over the next decade.

Pete Mockaitis
All right. If folks want to learn more or get in touch, where would you point them?

Michael J Arena
The book, there’s a website for the book, AdaptiveSpace.net. They can certainly go on there. I’ve talked a little bit around some different network roles. There’s another website out there called NetworkRoles.com that they can actually go sort of take a self-assessment to better understand their own individual network role.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Michael J Arena
Stop talking about it and start doing it. Go find a friend. That first friend matters more than you can ever imagine. Find a first friend to partner with on whatever it is that you’re thinking about it is the first step forward. We oftentimes think of things and oftentimes don’t act on those.

Pete Mockaitis
Awesome. Well, Michael this has been a lot of fun. Thanks so much for sharing the good word. I wish you and GM lots of luck in all you’re up to.

Michael J Arena
Yeah, absolutely. Thank you. I’ve enjoyed the conversation.

379: The Four Steps to Creating Chemistry with Others with Barney Feinberg

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Barney Feinberg says: "When people disconnect with each other, we tend to listen more to ourselves than to the people we're talking to."

Veteran life coach Barney Feinberg shares how appreciating your many values can help you better connect with others and facilitate chemistry for smooth working relationships.

You’ll Learn:

  1. How to identify your values from your life’s peak moments
  2. Approaches for discovering the values of others from what they say
  3. How we end up settling in our relationships

About Barney:

Barney Feinberg began his career as a CPA learning the language of business. At the age of twenty-five, his career journey took him to live in Asia for seven years, where he was COO for a large clothing conglomerate. There he learned how to assimilate into a multitude of cultures, always with the purpose of building strong relationships at work. His career in executive placement began in 1994 and in 2002, he became a certified coach with the Coaches Training Institute. Over the past 25 years he has worked with thousands of executives, coaching them on how to strengthen their chemistry factor for greater success.

Items Mentioned in this Show:

Barney Feinberg Interview Transcript

Pete Mockaitis
Barney, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Barney Feinberg
Thank you for inviting me Pete.

Pete Mockaitis
Well, I’m excited to dig into some of your perspectives when it comes to chemistry, but I want to maybe go back in time first. You at one point worked as a tennis instructor. What’s the story behind this?

Barney Feinberg
Wow. Well, tennis ran in my family. Since I was a little kid a tennis racket was put in my hand. Everyone in my family played. And it’s interesting that you bring up tennis because it happens to be something that really when looking back and writing my book, there was a peak moment that really exemplifies what I’m sharing with people. If you’d like me to share that story, I’d be happy to.

Pete Mockaitis
Well, I can’t resist. Let’s hear about a peak moment.

Barney Feinberg
Okay. Well, as I mentioned, tennis was everything. I mean I was in high school playing on the tennis team. My big ambition outside of that when I went to college was to make the team at college.

It’s my freshman year, first week at school and we’re having tryouts. What I find myself doing is I’m playing not to lose, which inevitably, last day of practice the coach came to me and said, “I’m sorry, you didn’t make the team,” which frankly was really embarrassing and devastating. I was like, I didn’t know what to do with myself.

I had all this free time on my hands, so I joined a concert committee, grew my hair down to my shoulders, got a beard and a moustache, digging on groups that came to college, which were like Springsteen, some really good groups, Arlo Guthrie. Anyway, here I am overcoming this major defeat.

Sophomore year rolls around and I show up for practice to try out again and the coach looks at me and says, “You’re late. You can’t try out this year.” Again, a blow. But I’m having a good time. I never had so much time on my hands to really enjoy myself and get into the music.

When my junior year came around, it was my last chance. I wasn’t really nervous about it. I started playing my game. I was playing really, really well, fully expecting to make the team.

The last day of practice the coach comes up to me and one of the other players that had been on the team for two years, he was also a junior, looks at both of us and says, “You’re going to play one set. The winner is going to make the team and the loser is not going to make the team.”

Pete Mockaitis
Oh wow.

Barney Feinberg
Yeah. Here I was suddenly wondering what happened because I had played this guy earlier and beat him. It’s beginning to dawn on me as we’re walking to the court, the coach says to him, “Go out and beat him.” I’m like, “Oh man, this guy doesn’t want me on the team.” Then it dawns on me, well, he’s ex-Navy. He’s got a crew cut. I’m wearing long hair and a moustache at this point.

I walk on the court again playing not to lose. Inevitably it’s 5 – 3. He’s leading. Triple match point on his serve. This is a big guy. He’s ex-football player. As I’m going to the Ad court expecting to lose, suddenly out of nowhere, across the quad, one of my favorite Grateful Dead songs comes on, China Cat Sunflower, which has this real upbeat rhythm.

As I’m walking to the Ad court, I transform. Suddenly, I’m relaxed. Suddenly, I’m smiling and I’m having fun. He hits his first serve and I bang it down the line. I get a winner. He hits the next first serve and I do it again. Next one he double faults. He starts playing not to lose and I make the team.

Here’s the interesting thing, what happened was, the circumstance changed. The song shifted who I was in the moment from being disconnected from confidence to being totally connected to it because I shifted to having fun.

Now that happened by just pure luck. I swear I think it was angels above looking over me, but when I looked at it again as I was writing this book, I realized that I value shifted. I shifted from what was disconnecting me to something that purely connected me. The results were inevitable. Obviously it worked. By the way, good news, the guy I played against, he stayed on the team.

Pete Mockaitis
Well, yeah, I was wondering.

Barney Feinberg
Yeah, he stayed on the team.

Pete Mockaitis
After two years it’s kind of intense to say, “Yeah, you’re out if this one match doesn’t go your way.” Well, that’s really intriguing on many dimensions. I want to kind of dig into your phrase; you said you were playing not to lose.

Barney Feinberg
Yes.

Pete Mockaitis
Then later you said you were having fun. What do you mean by playing not to lose versus playing to have fun? What are the alternatives along that spectrum?

Barney Feinberg
Here’s the deal. Playing not to lose is living in the expectation of winning. Some famous person once said that expectations are the mother of frustration. When you look at work, how many times are we working with expectations in our mind?

Pete Mockaitis
Yeah. Got you. As opposed to-

Barney Feinberg
As opposed to actually empowering your values. Expectations take us off the game. Expectations put us in the finish line before we start the race.

My daughter’s a runner. If she’s thinking about the finish line before the gun goes off, she’s not going to run very well. It’s going to seem like it’s taking her forever to get there. But if she’s thinking of the moment, if she’s empowering say the value of confidence and she’s not looking at the future or the past, but in the moment, she’s going to run a much better race.

It’s kind of like do you ever get directions to go someplace and it seems like it’s taking you longer than it should?

Pete Mockaitis
Yeah.

Barney Feinberg
Yeah. When you go back the same way, it seems to go a little shorter because now you know how to get there. Does that make sense?

Pete Mockaitis
Mm-hm. Okay. Then-

Barney Feinberg
Go ahead.

Pete Mockaitis
So playing not to lose mean you’re thinking about the outcome, the end, the finish line, the expectation as opposed to the moment, the having fun, the what’s immediately in front of you right now.

Barney Feinberg
Whatever value you choose to empower. It just so happened that fun came up when I was playing that tennis match with that song. It just brought me into that jovial place, which took away anything about winning or losing away and just playing the game.

Pete Mockaitis
Now, you’ve used the phrase a couple of times, ‘the value that you empower,’ what do you mean by that?

Barney Feinberg
Well, it’s a practice. Most of the time we have a lot of values and what I call DNA values. DNA values are values that are ingrained in us that we’re brought up with, that create our success formulas. They more likely control us than we control them. When circumstances come about that disconnect us from a value that we find is important, life becomes hard, difficult. However, we have the ability to empower.

What is empower? It’s the difference between being in love and thinking of being in love. It’s story. That’s really what I focus on. When you look back in time, the communications that were most important in the tribe before there was the written word was from the storyteller. The storyteller would tell us stories that would empower or emphasize values that were important to us.

You watch movies now. I can watch a movie and there’s a scene that just catches me. It’s empowering a value. We have our own stories in life that empower values that are important to us. Imagine instead of allowing the circumstances dictate who we are, we get to choose who we want to be by allowing that story to take us to that value in that moment. Does that make sense?

Pete Mockaitis
So you say that we’re choosing it as opposed to hey, the song comes on and there you go. Maybe could you walk us through a couple of examples in practice in terms of you’re kind of living and experiencing one thing and you make a choice to empower a value through story and then things are transformed?

Barney Feinberg
Okay, I can give you a story of someone that I coached. Does that work?

Pete Mockaitis
Oh sure, yeah.

Barney Feinberg
Okay, good. I have two professions, really three, but we’ll talk two: coaching and recruiting. I’ve been in executive placement for 25 years. As an executive recruiter I was talking to one of my clients who was looking for a new job.

She’d only been with the company that she was with for six months. I said, “What happened? What makes you want to leave?” She said, “Well, I took this job. I was really excited. Then I got this new boss three months into the job. This boss is just a micromanager, driving me crazy.” I’m like, “Wow, yeah.”

We talked about it. I started coaching her for a while. What was showing up were certain values that were just disconnecting her. This happens to us all the time at work. We just get numb to it. We just think that’s just the way work is.

But values such as independence, she didn’t have any. She felt, “Oh my God, this woman is not giving me any independence.” Very, very frustrating. She felt she wasn’t trusted. She felt efficiency wasn’t being honored. All of these things were really making it difficult for her to be effective and productive.

We talked about trust. She came up with a story after some coaching about where trust was everything for her. It happened to be with her husband down a ski slope going down a black and how much she trusted him to help her get down. It all worked brilliantly. Every time she thought about that moment, trust was empowered.

I challenged her. I said, “Start empowering the value of trust with your manager.” It wasn’t easy. It took her some time, but it took her some time because you can’t just do it on a dime sometimes. It takes practice. She got better and better at it. Suddenly, the manager was trusting her because she was authentically trusting him and that made a world of difference.

Micromanagers drive themselves crazy more than anybody else. They overextend themselves because they have to check everything twice. When they can trust somebody to do the work, boy, it takes a lot of relief. Suddenly life became a lot better for her. She got promoted rather quickly because not everybody was able to deal with this person as she was.

Pete Mockaitis
Okay, so then the key then was, she reconnected to an experience, which sort of trust became all the more real and felt and lived and experienced, kind of like when you said thinking about being in love versus actually being in love.

Barney Feinberg
Yes.

Pete Mockaitis
So she got there. Then as a result she was able to bring that kind of an attitude to the manager and treat her in a way as though she trusted the manager even though she wasn’t maybe as naturally inclined to do so. She kind of summoned that up from within her to-

Barney Feinberg
When you empower a value, that is your rule of conduct. Values are our rules of conduct. They characterize your sense of self and are elemental in the actions you take. You can’t fake it.

But here’s the deal. What was happening before she did that was she was making the manager wrong. Even if she wasn’t saying it outwardly, inwardly it is felt. The circumstance was dictating who she was.

She was having these values that are on automatic pilot with her, which I said before, control her more than they control – she controls them. They were coming up and saying, “Warning, warning.” Frustration, anger, misunderstanding, boredom, whatever it may be, they were putting her off the game and the manager will feel that.

But when you’re truly authentically connecting with somebody, the world changes. It changes 100%. By the way, I became really good friends with the guy that I played against. He knew what was going on too. But it’s something that is just permeates.

Thank God it’s Friday was invented because we get disconnected from our values throughout the course of the week. We don’t even realize it’s happening. We’re numb to it. We’re so used to it. But when we start learning how to empower our values consciously, the world changes. Suddenly, we can start looking at the values we have in common with people and choose to connect to those rather than the ones that disconnect us.

Pete Mockaitis
Intriguing. We use the example of trust, so then can we dig into some more in terms of-

Barney Feinberg
I’d be happy to dig into one with you. How do you like that?

Pete Mockaitis
Oh, sure thing.

Barney Feinberg
Oh good. Okay, great. Talking to you, I would imagine that collaboration is a good value for you.

Pete Mockaitis
That’s true. I do enjoy a good collaboration. It’s fun. It’s exciting. It’s energizing.

Barney Feinberg
Great. I want you to imagine that that’s the value that you’re holding important right now. That’s the one that you are connecting to.

Pete Mockaitis
All right.

Barney Feinberg
Now, I want you to imagine that I’m connecting to independence. I want nothing to do with collaboration. How do you feel?

Pete Mockaitis
Well, it’s just a little sad. It’s sort of like, “Oh, Barney, we were going to have a fun time creating this thing together, but I guess we’re not. Okay.” It’s disappointing.

Barney Feinberg
Right. That’s what happens. We get frustrated, angry, disappointed. Whenever you’re honoring a value that’s not being honored in return – we put up a brave face. I’ve seen a lot of people who will smile on the outside and turn on the inside. In fact they get so used to it, they don’t even realize they’re doing it. But then they wonder why they’re so tired and they need the weekend to recover. It’s because of that.

But it begins with knowing yourself. Imagine now you’re collaborating. That’s what it’s all about. I am too. I love collaboration in case you didn’t realize it. How do you feel now?

Pete Mockaitis
Well, yeah, it’s a lot of fun I guess. But what I’m thinking about though is, how do we make the leap? How do we bridge the gap?

Barney Feinberg
Well, it’s really a four-step process the way I show it in my book.

Pete Mockaitis
Do tell.

Barney Feinberg
The first step is to better know yourself.

Pete Mockaitis
Okay.

Barney Feinberg
How many values do you think you have?

Pete Mockaitis
Brene Brown says two.

Barney Feinberg
God bless her.

Pete Mockaitis
I mean I don’t know. In a way you could – I don’t know. We’ll say two to nine in that range.

Barney Feinberg
All right, I’m going to say this to you, most people will tell me two or three. Those that are really self-aware maybe will be able to tell me ten. But those that are self-aware when they say ten, how long do you think it takes for them to actually be able to articulate that?

Pete Mockaitis
Maybe a lifetime.

Barney Feinberg
It takes a while. Trust me. It takes a while. We are very clueless to the values that we have. I’m going to tell you, you have tens, you have hundreds of values. But what we tend to do for convenience sake, is we mesh them into a giant value, like the value of integrity.

You look at most companies that have these are our values, many of them will say integrity. I’ll applaud. I’ll say integrity is a great value. Then I’ll ask how many values do you believe there are in integrity.

Pete Mockaitis
I mean we can subdivide it infinite ways.

Barney Feinberg
Yeah, exactly.

Pete Mockaitis
It covers everything from not stealing to not being late.

Barney Feinberg
Well, yes, exactly. Exactly. You’re 100% right. Yet, here’s the thing, there may be, let’s just use an arbitrary number, 30 values in integrity. Maybe 29 of them you have in common with the person you’re working with, but you’re connecting to the one that disconnects you. Crazy.

Pete Mockaitis
Now you say I’m connecting with. What does that phrase mean?

Barney Feinberg
You are noticing the timeliness, as an example, is not being honored.

Pete Mockaitis
Okay, I’m connecting with – as I’m noticing it isn’t there and it’s ticking me off.

Barney Feinberg
Yeah, …. Yeah. Then you go to other values that affect it, like my efficiency is being drawn down or I’m bored because I’m not getting anything done. All of these things show up, but it’s all about timeliness.

What happens? We get into a rut. Suddenly, say you’re working – look I work with advertising, public relations, media services. Those are my forte industries. Say you’re working with a creative who consistently is late. Well, if every time you set up an appointment that’s in the back of your mind, you’re already disconnecting from that value.

You may be smiling, “Oh, you’ll be there on time, won’t you?” but in the back of your mind, you’re like, “They’re going to be late again.” Because of it, they’re going to be late again.

Pete Mockaitis
You say, because of it, they’re going to be late again. Can you say more about that?

Barney Feinberg
Sure. You’re making them wrong.

Pete Mockaitis
Okay. As a result of me making them wrong, they respond in a-

Barney Feinberg
… by either being late again or they’ll do something else because nobody likes to be made wrong. Nobody. That’s probably the biggest disease we have in business, is being made wrong. People were taught to do that. That’s how we were brought up.

We were brought up in what I call a test society. I think they’ll look back a thousand years from now and say, “Oh my God, these people were giving and taking tests every day of their life.” Hey, not only were we taking tests, but we were taught to learn what we got wrong, so we wouldn’t repeat it, so we’re always looking for what’s wrong.

A lot of us are really like that, not all of us, but a lot of people are always looking for what we could do better and what someone else could do better. It creates a lot of wrong and people don’t like being wrong.

Pete Mockaitis
You’re saying that if someone’s late, I value timeliness and I make them wrong, whether I verbally express it or not, they are picking up that I’m not too pleased with something about them and then they react in way that is unfavorable, kind of like a vicious cycle.

Barney Feinberg
Well, it gets to be. Einstein gave the definition of insanity is doing the same thing over and over again and expecting a different result. That’s kind of what we are on automatic pilot. We’re on automatic pilot with people.

Some people we just don’t trust. There may have been something that happened years ago that they did that made us lose trust in them. Ever since then we always question trust. Maybe we’ll get over it. Maybe we don’t. Trust is important, but it ain’t everything. Sometimes because we’re not trusting somebody, they’re not trusting us. It just happens that way.

If you can connect with someone with a value authentically – you can’t fake empowering a value – but if you’re authentically connecting to someone with a value that you’re empowering and they are empowering it at the same time, believe it or not, suddenly you start trusting each other again.

Pete Mockaitis
In the realm of the timeliness example, what would we do there?

Barney Feinberg
With timeliness?

Pete Mockaitis
Yeah, so someone’s late-

Barney Feinberg
It all depends on where …. Connect with that person. You could go to sense of humor. You could go to so many different values. We have so many to choose from. Maybe they appreciate honesty. Maybe there’s something about the situation that calls for empathy. I don’t know.

But the point is there are four steps. We’re jumping the gun. First step is to know yourself better. I challenge people to have at least 20 or 30 values that they can empower consciously.

Because if the person is late and you’re thrown to them being late and making them wrong, you’re allowing the circumstance to dictate who you are just like when I was told you have one set and the winner take all, I sensed he didn’t want me to make the team, I went automatically to playing not to lose, being upset, all of that. We do that all the time. We do that all the time.

Pete Mockaitis
We’ve got your 20 values that you can empower. It’s sort of like, let’s say gratitude. I’ve got a-

Barney Feinberg
I love that.

Pete Mockaitis
-a story, an experience of gratitude raring to go. It’s sort of like it’s in my repertoire to summon it. Then if I can pick up on – I guess we’re jumping the gun again – if I can pick up on the notion that this annoying late person also values gratitude, then I can kind of change the focus such that we’re vibing on this shared gratitude value thing and thusly have more of a positive rapport and less of an I’m irritated with this tardy person.

Barney Feinberg
There’s no such thing as perfection. We’ll all have values that disconnect us from each other. We’ll all have values that connect us. We’re just really good at noticing what’s missing. Business teaches us to be that way. We do that in relationships.

I’m a believer that the biggest asset any company has are the people they have in it and the talent. If you know how to help people connect with each other, you’re going to have much better productivity, much more satisfaction, much more innovation. When people disconnect with each other, we tend to listen more to ourselves than to the people we’re talking to.

You ever notice that when you’re angry or upset? Imagine you’re in a meeting. You’re in a meeting and the value of I call it full expression, you have something to say in this meeting, but you’re basically being told to keep quiet. You want to say it. How do you feel?

Pete Mockaitis
I hear what you’re saying there with regard to talking to yourself. You’re sort of muttering, like, “Oh, this is bull crap. They never appreciate anything I have to offer.” All that kind of stuff.

Barney Feinberg
Yeah, but we’re so numb to that. We hear those voices, we don’t even realize we’re talking to ourselves. We just think we’re hearing the truth. I lost my train of thought there. You got me off a bit.

Pete Mockaitis
We had four steps.

Barney Feinberg
All right, the second step, once you have say listed 20 values, the second step is to learn how to empower them. That takes step-by-step process.

What I do is I have people free write. I tell them to free write a peak moment in their life. If you looked at my book, you’d see what I did with it. You free write a couple of paragraphs of a peak moment and I can promise you you’ll learn at least 20 or 30 values from that one story if you go through it a number of times. You’ll see so many different values that pop up.

Pete Mockaitis
That’s cool.

Barney Feinberg
Once you list the number of stories – I actually break it down. I mentioned DNA values; they’re values that are on automatic pilot, that just show up all the time. Then there are other values we never even bring to work that could be brilliant if we realized that we could actually use them, but we don’t. We just go with what’s on automatic pilot usually.

The next step is to find the story that empowers that value. It’s your story. If you can’t find it, you can find a story that you’ve read about or a scene in a movie, something that every time you think about it, it just lifts your soul.

I’ll tell you, once I realized songs helped me out in tennis, I was listening to the Rocky theme song a lot when we were going to matches. It really pumped you up. You know what that’s like. That’s what people – song is great. I use song as a trigger to empower values.

Once I have the value defined as to what my definition is, and it’s mine, it’s nobody else’s. I could have a definition of a value that’s different from your definition and we could disconnect or your value of A and my value of B are the same, but we have different names for it. It’s really to get to know who you are. Once you have a better sense of who you are, ah, now it’s easier to understand where you connect with others because now you understand it better.

It’s like if I go to Alaska and I look at the snow, which you were just talking about, I’d see three kinds. I’d see wet, dry and icy because that’s what I shovel. But if I spoke to an Alaskan, they’d say 50 kinds that you can drink from, that you can walk on, that you can camp on, that you’re going to fall through. They have names for them.

Once you start being able to better articulate your values, it’s much easier to understand the ones that are connecting with you. I mean, “Oh, he’s out of integrity.” Okay, maybe you’ll call it late. Maybe it’s something else, but we generalize. We generalize. I think it’s much more powerful to let them free, to really get to understand them better so that you know exactly where you’re disconnecting and where you’re not.

I’ll say this, in every sentence there are multiple values, multiple. If you listen for them, you’ll hear them. You’re not going to get them all in the beginning. It takes time, but all you have to do is find a couple. …-

Pete Mockaitis
So I’m listening for them-

Barney Feinberg
-really works with him and I or with her and her whoever. I mean, wow. Suddenly, you’ve got the ability not to allow that circumstance to dictate who you are.

Pete Mockaitis
I guess with the listening am I looking out for strong emotion, like, “Whoa, that person is mad about that,” or “Oh, that person is passionate about this thing,” or “That person really seems to be quite disappointed by this.” What am I listening for to zero in the values?

Barney Feinberg
I’ll give you – one of the things I help people do is learn how to listen for values in the interview process. I say the most important factor in taking a job or hiring is the chemistry you’re going to have with people. I have them listen for values. I’m going to give you one sentence that I use. I use a number, but I’ll use this just one to give you as an example.

I have people ask what makes you and your company successful. Usually when I’m talking to people about that, they’ve already listed 20 or 30 values in the conversation we’ve had. I say just look at the values you have in front of you. Aren’t they what make you a success? Generally speaking they will agree. Absolutely.

With that in front of them, I give them a couple of sentences to understand how many values can be in one. I’ll give you one. What makes me and my company successful? “Gee, that’s a good question. What makes us successful? Well, we’re always looking for better ways to accomplish the job and we do a brilliant job.” Now, I’m going to ask you, what values did you hear in that?

Pete Mockaitis
I’d say innovation, execution, maybe praise or celebration.

Barney Feinberg
Awesome. Okay. Let me tell you what was intended. “Gee, that’s a good question.” I just acknowledged you. Acknowledgement is a value some people really appreciate.

Pete Mockaitis
… a good time to think.

Barney Feinberg
Well, no, no, no, no, no, but you’re not going to get – look, I don’t want to be unfair. It’s four steps. The first step is to know yourself better. It doesn’t happen that quickly. It takes time, but if you do it step-by-step, it’s a practice. It’s not a one and done situation. But it’s for people that really want to have a better way of connecting with each other. I think the better you connect, the more successful you’re going to be.

But just to go through that sentence quickly, I’ll just throw a couple out there. Acknowledgement, full expression. I said, “That’s a good question.” I’m maybe someone who encourages other questions. “What makes us successful?” I find reflective thinking an important value. I just repeated the question, so maybe I’m a reflective thinker.

Then “We’re always looking for better ways,” strategic thinking, efficiency. “We do a brilliant job,” dedication to excellence. Then what’s peppered in there are three us and we’s, which could indicate collaboration, team play, whatever the value is you choose to name it, but you can see, oh my goodness, how many values ….

What usually happens in a good conversation is people have a gut feeling. Gut feelings are great, but they’re coming from your stomach. They’re not coming from your head. When you can actually understand what’s causing it and it’s these values that are actually being – showing up in the conversation, it gives you a lot more wisdom to make decisions and a lot more wisdom to know how to connect with people.

Pete Mockaitis
That’s interesting how you said maybe there a couple times. It’s sort of like you are generating hypotheses and then sort of finding further reinforcement with subsequent sentences. It’s like, “Oh, well, you know what? That collaborative thing only showed up once, but then the other showed up again, and again, and again, and again. Maybe the collaboration was more of a fluke or a lesser value from that one sentence.

Barney Feinberg
Maybe I misheard it. Maybe I was listening for what I wanted to hear and it wasn’t there because a lot of times we go in on what I term a test mentality. If it’s an interview, we’re trying to pass the test. When we’re testing, we’re absolutely listening more to ourselves than the people we’re talking to. It’s when we’re – I shifted.

To listen for values, you want to be using what I term a field trip mentality. When you’re on a field trip, there’s much better chance you’re in curiosity, open mind, and discovery, three values that I find really important. What I do with everyone that I talk to and you can do this right now, think of a moment when you were on a field trip or a vacation that was just amazing. Tell me when you get it.

Pete Mockaitis
Oh yeah, got it.

Barney Feinberg
Yeah. How did that feel?

Pete Mockaitis
Well, it was-

Barney Feinberg
Thinking about that vacation.

Pete Mockaitis
It was cozy. There was just great people just enjoying each other. We didn’t actually do a whole lot. We mostly stayed inside. It was very snowy out and it was a pretty remote location, but it was just great times together, whether we were talking or playing video games or cooking or eating. It was just great fun.

Barney Feinberg
Imagine going into an RFP feeling that way rather than trying to pass a test. Imagine going on a blind date that way rather than that test mentality that generally shows up in a blind date conversation.

Pete Mockaitis
Oh, I see there. So we use the vacation prompt to get us to a place of hey, feeling good and enjoying in a relaxed way.

Barney Feinberg
Yes, here’s the deal. If you’re talking to someone and you’re in that mentality and you’re not feeling that way, I suggest it’s probably disconnection from the person you’re talking to. What is it that’s disconnecting?

If it’s an interview, it’s a good chance maybe that’s not a person you want to work with every day. But if it’s someone you’re working with every day, what is it that’s throwing us off? What are the values that are disconnecting us and what are the values I’m hearing that would?

Pete Mockaitis
Once you’ve sort of identified, “Okay, I think this person values this and I’ve got that within me as well, so I’m going to try to bring it forth,” I guess that’s with either the music or the story or the memory. Then you’re just kind of showing up and interacting with that person with that kind of in the background of what’s going on for you.

Barney Feinberg
But …. You’re being that. If you’re truly empowering a value, it is dictating who you are. It clarifies your voice. It focuses your mind. It aligns your visions. It’s who you are. Some people will say to me, “Gee Barney, how come I have to change? Why should I be the one that changes?”

Pete Mockaitis
I just think that’s so funny because we just talked about making other people wrong. It’s like-

Barney Feinberg
Yeah, but people do this. They say, “Well, I’m right. They’re wrong.” A lot of people like being right. Being right is fine, but when you’re making others wrong because of it, it doesn’t help you that much. It doesn’t. It certainly is not going to build a relationship.

What I say to people that say this to me is you’re being yourself. You’re just choosing to connect rather than disconnect. I’m not asking you to be a value that doesn’t – isn’t who you are. I’m suggesting you try something that really will connect you and build bridges of connection to knock down the walls of disconnection that might have been there for a long time.

Pete Mockaitis
That’s cool. Thank you. Well, Barney tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Barney Feinberg
Well, I would say one other thing we didn’t get to discuss. There are three types of relationships. One is dysfunctional, one is stagnant, and one is on the rise. Dysfunctional we know. We’ve probably had them. But on the rise is what I call out for everyone.

However, unfortunately, most of us settle for stagnant, which means, yeah, we are connecting. We are connecting. We have values that work, Barney, and we’ve been using them for years and years and years. I’m like, yeah, so if you were a business and you just kept doing it the same way over and over again for years and years and years, chances are you’re not going to be as successful.

I challenge people to look for new values that can connect them to people even the ones that they’re connected to because it can create a whole new opportunity for innovation and satisfaction. I use a quote from Michelangelo, who said “The greater danger for most of us is not that we aim to high and miss, but we aim to low and succeed.”

Pete Mockaitis
Got it. Thank you.

Barney Feinberg
You’re welcome.

Pete Mockaitis
Well, now could you share with us a favorite study or experiment or bit of research?

Barney Feinberg
A favorite – well, there was something that came out for 2017, SHRM, Society for Human Resource Management. They looked at the satisfaction levels of people in 2017 at work. They made an announcement that it was the best they’ve seen in five years. They said people that were very satisfied equaled 38% of the population.

I was like, 38%, very satisfied. That means the rest of us are either simply satisfied or not satisfied. I never – people that are looking to succeed are not looking just for satisfaction. I think that’s an optimistic thing because that means there’s a lot of opportunity to rise up.

Pete Mockaitis
How about a favorite book?

Barney Feinberg
Well, then I’m going to go way back. This is a book that really captured me when I was in high school, Siddhartha. Are you familiar with it?

Pete Mockaitis
I think I read it a while ago. Hermann Hesse?

Barney Feinberg
Hermann Hesse.

Pete Mockaitis
Yeah.

Barney Feinberg
Yeah. We’re all on a journey for self-discovery. I just look at life that way. Had a big impact on me.

Pete Mockaitis
How about a favorite tool, something that helps you be awesome at your job?

Barney Feinberg
Every morning before I start officially working, I practice empowering my values. Then I get to choose which one I want to start my day with.

Pete Mockaitis
Oh cool. Is there a particular nugget you share that really seems to connect and resonate and folks repeat it back to you often?

Barney Feinberg
Well, one that really is a nugget that people really can relate to and appreciate, the better you know yourself, the easier it is to know what you want. The better you know what you want, the easier it is to achieve.

Pete Mockaitis
Yes, that sounds true. Yeah. And yet overlooked in terms of taking the time to get to know yourself better and then getting to know what you want better because what I like about that is it connects some very practical kind of results-generating utility effectiveness type thinking to maybe more fuzzy kind of feel good introspection thinking and say, no, no, in fact one is a pathway to more of the other.

Barney Feinberg
Buddha said this, “We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.” When your thoughts are empowered by your values, the world becomes a brilliant place to be. By the way, that was my ending. That was me at the end.

There’s one other – if you were asking me quotes, I could quote you all day. There’s so many quotes I love. Do you know the Gandhi quote about values?

Pete Mockaitis
I’m not sure.

Barney Feinberg
“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, and your habits become your values. Your values are your destiny.” Then I paraphrase. When you’re empowering your values, reaching your destiny is easy and you can go beyond it. But when you’re disconnected from your values, it is a hard road and you’ll never reach it to the point you want to.

Pete Mockaitis
Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Barney Feinberg
Discover the wealth of values you have, rea  lly. Know them. They’re tools that you can use that you haven’t been using consciously most likely. Empower them and it will give you greater opportunity to authentically connect with people at work and in life. This works for everything, but I’m focusing it on business.

Pete Mockaitis
Certainly. If folks want to learn more or get in touch, where would you point them?

Barney Feinberg
Barney@TheChemistryFactor.com, www.TheChemistryFactor.com.

Pete Mockaitis
Perfect. Well, Barney, it’s been a whole lot of fun. I wish you lots of luck with The Chemistry Factor and all you’re doing.

Barney Feinberg
Pete, it’s been a pleasure talking with you. Thank you for your time.

375: How and Why to Communicate Mindfully with Oren Jay Sofer

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Oren Jay Sofer says: "The single most powerful and transformative ingredient in dialogue is the intention to understand."

Meditation practitioner and author Oren Jay Sofer hashes out the tenets of mindful and non-violent communication to help get ot the heart of every interaction.

You’ll Learn:

  1. Key steps for getting what you want without causing defensiveness in others
  2. Two points of subtext to listen for when someone speaks
  3. How to gain emotional agility

About Oren

Oren Jay Sofer leads retreats and workshops on mindful communication throughout the United States. A member of the Spirit Rock Teachers Council, he holds a degree in comparative religion from columbia University and is a Somatic Experiencing Practitioner and a Certified Trainer of Nonviolent Communication. Oren also creates mindfulness training programs for apps and organizations. He lives in Richmond, California.

Items Mentioned in this Show:

Oren Jay Sofer Interview Transcript

Pete Mockaitis
Oren, thanks so much for joining us here on the How to Be Awesome At Your Job podcast.

Oren Jay Sofer
Great to be back, Pete. Thanks for having me.

Pete Mockaitis
Well, I’m excited to dig into it. We heard a little bit more about your backstory and fun facts in a previous episode, which wasn’t too long ago. I want to dig right away into the goods of you’ve got a book, Say What You Mean, coming out. What’s it all about?

Oren Jay Sofer
Yeah, so the subtitle of the book is How to Find Your Voice, Speak Your Truth & Listen Deeply. It’s about understanding ourselves more clearly so that we can have more meaningful relationships and more effective conversations.

Pete Mockaitis
That sounds helpful. So you’re using the term in the mix, “non-violent communication.” What does that phrase mean, precisely?

Oren Jay Sofer
Yeah, that’s right. The full title, Say What You Mean: A Mindful Approach to Non-Violent Communication. What’s unique about this book and about what I do is that I bring together a few different worlds.

We’ve talked already about the power of mindfulness and the benefits of bringing more awareness and balance and groundedness into our life, into our work, and the kind of clarity and sustainability that comes from that. What’s neat is that mindfulness isn’t just an internal practice, but it actually has all kinds of benefits for our relationships and conversations.

Non-violent communication is a process of not only communicating, but also being aware of our thoughts and emotions, desires, and impulses in a way that lets us work with others more smoothly. The process of NVC, which is the shorthand for non-violent communication, is about using words in a way to create enough connection and understanding in our relationships to collaborate, to meet whatever needs are happening more easily.

Pete Mockaitis
Maybe would you give an example of non-violent communication versus violent communication? Because when I think about violent communication, I think “I’ll kill you,” but I’m imagining there’s a whole range of subtle ways that we’re kind of aggressive in our communications.

Oren Jay Sofer
Yeah, yeah. Thanks, Pete. Maybe just a word or two of history to contextualize this and then I’ll give an example or two.

Non-violent communication was founded by a man named Marshall B. Rosenberg. He grew up in Detroit in the 40’s. He lived through the race riots there. There were about 40 people killed within a couple blocks of his house as a kid. This had a deep impact on him. It was a very powerful education into our world recognizing that people might want to kill you for the color of your skin.

Then when he went to school, he found out that people might want to do violence to you because of your last name. He was Jewish and experienced a lot of anti-Semitism. This had a very strong effect on him. But he also was exposed to people in his family, like his uncle—who would care for their grandmother, who was paralyzed—with so much joy and devotion and happiness.

He had this question that was burning in him from a young age of “what makes the difference between some people who are able to take a lot of joy in contributing to the well-being of others, whereas other folks, when they’re challenged, will resort to violence to meet their needs?”

What he found through his research and his work and his studies was that how we think and how we speak plays a big role in whether or not we see violence as a viable strategy when things aren’t working. As you recognized, violence isn’t just physical violence. One definition of violence is any avoidable impairment of fundamental human needs. When we think about that—

Pete Mockaitis
I’ll chew on that for a while.

Oren Jay Sofer
Yeah, yeah, so there’s a lot of violence in our world today, when you think about the level of human needs that aren’t being met.

How does this apply in our lives? Well, so if you and I are having a conflict, we’re having some kind of difference and I say, “Pete, you’re being really unprofessional and irresponsible.” In some way there’s a little bit of violence or aggression in my communication because I’m expressing what’s going on for me by blaming you.

In other words, one of the ways we’ve been conditioned to think about things, and this is so relevant for the workplace, is that when we don’t like what’s happening, when our needs aren’t being met, or some objective or goal that we have isn’t happening the way we would like it to, instead of being able to own that, to be conscious of it and say, “This is what I’m valuing. This is the objective I have and what I’d like to see happening. Here’s how what’s going on isn’t really matching with that. I’d like to talk about this.”

We make it about the other person being wrong or bad or somehow irresponsible or unprofessional or uncourteous, so we project our own unmet needs out on to others and blame them.

If we just kind of pause and step back and think about it for a moment, if I want somebody to do something differently, if I want somebody to help me out with something, change their behavior in some way that’s going to contribute to my life or my work in a better way, how useful of a strategy is it to blame them and tell them what’s wrong with them?

Has that ever worked? Does that ever inspire joyful giving and spontaneous change. “Oh sure you’re right. Let me do this differently.”

Non-violent is about understanding – part of it is about understanding this conditioning and learning not only to speak, the words are actually the last thing. What’s most important is where we’re coming from inside and learning to see situations differently so that we can communicate in ways that other people can hear and understand without getting defensive.

Pete Mockaitis
Okay, excellent. Well, so then, that’s a handy sort of backdrop there in terms of digging into the contents of your book. I’d like to get your view on first of all, with the title, Say What You Mean, what are some kind of key ways or categories that we fall short of saying what you mean and how is that detrimental?

Oren Jay Sofer
Yeah. I think a lot of the time we don’t know what we really mean to say. One of the things I talk about in the book in terms of the relevance of mindfulness is that to say what we mean, we have to know first what we mean and to know what we mean, we have to be able to look inside a little bit and be clear.

Instead of asking yourself, “What do I want to say?” you can recognize that whenever we speak, pretty much all of the time – most of the time if not all of the time, we’re speaking because we want somebody else to listen, we want somebody else to understand something. We’re trying to get some message across.

Instead of just focusing on what I want to say, it’s more useful to think about, “Okay, what do I want this person to understand? What do I want them to know or hear?”

When we only focus on what it is that I want to say or I want to blow off steam or I want to tell you this, without really placing our attention on, “Yeah, but what’s the effect I’m trying to have?” and “What is the information that I want you to really take in?” we end up wasting our energy.

When we fail to actually be aware of our purpose in communication and what we’re trying to really transmit to the other person, not only do we waste our energy and time and the other person, but we end up getting entangled often in things that don’t really matter.

How many times have you had an argument with somebody where you say something and then they get reactive and start responding to something that you don’t even mean? You’re like, “No, no, no, that’s not what I meant.” Now we’ve got to take ten minutes to kind of unravel this whole thing that is, isn’t even relevant.

Pete Mockaitis
Certainly, yeah. That definitely happens. I’d love it if you can maybe bring this to life a little bit in terms of making that switch from “what do I want to say?” toward “what do I want them to know or understand or to pick up from that message can make all the difference? Can you bring that to life for us?”

Oren Jay Sofer
Yeah, absolutely. Let’s take an example of something at work. Let’s say that your first impulse is to say, “You’re micromanaging me.” That’s not exactly saying what we mean. That’s just moving out of habit.

If we pause for a moment and think, “Okay, what’s the effect of this going to be?” Okay the other person is probably going to get defensive. “I’m not micromanaging me. You’re not a team player. You don’t know how to work with others.” Now we’re wasting our time arguing.

“You’re micromanaging me,” what do I really mean by that? We can use the steps that I lay out in the book to understand more clearly what’s happening.

First, we want to say, okay, what am I referring to? What’s actually happened? I’m not just making this up. This person has done or said something, perhaps several things that didn’t work for me.

We try to make some sort of a clear observation that the other person will recognize without getting defensive or arguing, like, “I noticed that last week you asked me to take care of this task by Friday and then on Wednesday you emailed me again asking if I had finished it,” so that’s what happened.

“You told me the deadline of Friday, but then on Wednesday, they were asking me if I had it done,” so there’s nothing to argue about there. It’s just like, “Hey, you emailed me, asked me to do this, and then you did that.”

Then the next thing we want to be clear about is what’s the impact this has on me? What’s the impact it has and why? What matters to me? What is it that I’m actually valuing in this situation? We can say, “I felt a little confused and slightly frustrated.” That’s different from saying I felt pressured. I felt blamed, which is again about putting the focus on the other person.

Pete Mockaitis
Yeah, it’s them.

Oren Jay Sofer
Right, I’m taking responsibility for my part. I’m saying, “Look, I felt a little bit confused and slightly frustrated.” What is it I want? “Well, I really want to be able to work together in a way that we’re each doing our own piece and really supporting each other’s work with a lot of trust and collaboration.” That’s really clear. Those are values that we can get – that we can both agree on.

Then the last part is now I want to know, if I just stop there, the other person is like, “Well, okay. What do you want me to do about that?” or “Oh, I’m sorry, I guess.” We want to give the other person some kind of suggestion about what would be helpful. This is what we call a request, which is a suggestion or a proposal or some kind of indication of the direction we can go from here.

We might just want more information. We might just want to ask, “Could you tell me a little bit more about what your flow was? What was your process here because in my mind I was just expecting that I would email the report on Friday? I want to understand more where you’re coming from.”

Then when we find out, then we might start a move to making some agreements about, “Great, well next time I wonder if you ask me for something on Friday, but you actually need it sooner, could you tell me that so that I can kind of plan accordingly and we can work it out?”

Pete Mockaitis
So then the request phase seemed like you were kind of collecting more information and then sort of the agreement phase comes after the request phase?

Oren Jay Sofer
That’s right. Yeah. The more understanding we can establish between one another, the easier it is to make agreements and the more robust and reliable they’re going to be.

One of the things that we tend to get tripped up with in conversations and negotiations, particularly at work, is that we want the answer. We want to cut to the chase and get to the solution, but what that means is that we often don’t take enough time to really build the criteria for the solution.

What’s actually important here? What are we trying to accomplish and why? What are the goals the solution needs to meet and what are all of the concerns and considerations on the table? Let’s really suss that out and make sure that we all understand the full landscape as much as possible.

Whether it’s kind of a team decision, a project decision or an interpersonal situation, if we’ve established a really solid base of mutual understanding, it’s a lot easier to come up with an agreement because we both can see things from one another’s point of view. Then there’s more buy in for any agreement or solution we come up with.

Pete Mockaitis
Okay, that’s really cool. The first step is to sort of state that clear observation. The second is – well, the impact that that observation has on me.

Oren Jay Sofer
Mm-hm.

Pete Mockaitis
The third is declaring what you want for us in the collaboration. The fourth is kind of getting request or suggestion for some more information, understanding and then leading to ultimately an agreement in terms of how we’re going to operate a bit differently going forward. That sounds like it makes great sense in terms of being low probability of triggering hostility and defensiveness.

Oren Jay Sofer
That’s right. Yeah.

Pete Mockaitis
Well, do you have any other thoughts when it comes to communicating to minimize the risk of the other person feeling like you’re attacking them or that you’re offensive in some way?

Oren Jay Sofer
You know, it’s a great question, Pete. I think that one of the things I emphasize over and over and over again when I teach is that communication is not about what we say. So much of our communication, so much of our relationships is in our body language, our tone of voice. It’s about where we’re coming from inside.

There’s a whole section on my book devoted to this, to the intention behind where we’re coming from because we can say things in really nice, pretty ways, we can use fancy words and whatever kind of communication technique you want to lay on top of it.

But if inside we’re actually saying in our mind, “You’re such a jerk and you’ve got to get your act together and I can’t stand working with you,” if that’s what we’re actually feeling and thinking and believing, they’re going to know that. They’re going to pick up on it.

The work in terms of taking that bite out and reducing the risk of getting embroiled in that kind of situation or just adding more tension to a workplace conflict that’s already uncomfortable is actually doing the work internally of transforming our own way of viewing the situation. This is why mindfulness is so essential for communication because you can’t do that.

You can’t really take apart your own emotions and perceptions and blame without some kind of tool to get in there and really say, “Okay, what’s going on here? Why am I getting so upset over this? Where is this getting me?” and start to actually understand more like, “Oh, okay, I see. I was wanting to be consulted in this decision and it feels like I’m not being valued enough,” or “I want clearer definitions of roles at work and it feels like this other person keeps doing my job. Oh, that’s what I need.”

Then it’s much easier to talk about. It’s not like you’re out to get me, it’s like, “Listen, I really want to make sure that we’re not stepping on each other’s feet here. Can we sit down and talk a little bit about what both of our roles are so that we’re both working toward the same end and not getting into these situations where we find ourselves locking heads?”

Pete Mockaitis
Yeah, excellent. That’s good. Then when it comes to the intention, you talk about the work and the internal nature of it. I guess what that consists of is just really kind of thinking through clearly what do I want and I guess – I guess sometimes that can take a few loops or iterations to get yourself past “I want you to stop being such a jerk.”

Oren Jay Sofer
Exactly. Well, there’s a great tool we can use here. A couple of things. First, the single most powerful and transformative ingredient in dialogue is the intention to understand. When in doubt, just try to understand because that’s what communication is about. Even when we’re trying to just get something done, we rely upon mutual understanding. We need to be able to hear one another.

When in doubt, we can always come back to just the baseline intention of wanting to understand. “Let me see if I can understand you.” Just that phrase, just that phrase, ‘let me see if I’m understanding you,’ that in and of itself can start to change the tone of a whole relationship because the other person starts to feel our interest like, “Oh wow, you’re actually making an effort. You’re not just interested in getting your way.” Then they can stop trying to defend themselves and get about working together.

I said there were two things. Let’s see if I remember if I remember what the second one was. Intention. Okay, so the second one, so there’s a tool we can use to help us transform those knee jerk reactions and intentions to just blast the person or “Just stop being a jerk,” or “Get off my back.”

This comes from Marshall Rosenberg, who was as I said, the founder of non-violent communication. He suggested that when we want somebody to do something, that we ask ourselves two questions.

The first question most of ask, which is ‘what would I like this person to do?’ Now, if we stop there, if that’s the only question we ask, then we might go about all kinds of strategies to get them to do it. We might coerce them. We might threaten them. We might be passive-aggressive. We might manipulate them.

Now, some of those strategies can produce results, but they come at a cost. When I use my power to force someone to do something, I lose some of their trust and goodwill. This is huge, particularly for managers. Every time we get somebody to do something because we have more power than they do, we lose their goodwill. We lose that energy, that creative willingness to really engage in work.

Pete Mockaitis
That’s so true. I’ve been on the receiving end. It’s like, “All right, well, I’m just going to give you what you asked for and—“

Oren Jay Sofer
And nothing more.

Pete Mockaitis
“—keep all my brilliant creativity to myself since you don’t seem to care for it.”

Oren Jay Sofer
Exactly, yeah. We take away one of the things that’s the most meaningful, which is our opportunity to contribute and give. We don’t just start by asking “What do I want this person to do?”

We need to ask the second question, which is “What do I want their reasons to be for doing it? Why? Why would I like this person to do this? Not just because they fear me or they want to keep their job. No, I want them to do this because they understand its value, because they see how this is going to contribute to the project, to the company, to the bottom line.”

When we ask that second question, now we’re going to approach the whole situation differently because now we’re not just trying to get the person to get to point B, we’re actually trying to change their mind. We’re actually trying to help them to see things in a different way.

That’s where that intention to understand comes from is saying, “Look, I think I’m seeing things in a different way than you are and I want to see if we can learn from each other here. Tell me how you’re seeing this because maybe you’re seeing something that I’m not aware of that’s important. And there might be something that I’m seeing that you’re not aware of,” so now we’re actually having a conversation.

Pete Mockaitis
Yeah, that is a handy question in terms of what you’re seeing and then it covers a multitude of issues in which you’re just like, “What’s this idiot’s problem?” It’s like, “Oh, well, they may very well know something I don’t.” Then all of the sudden all sorts of things make a whole lot more sense when you go there.

Oren Jay Sofer
Yeah, yeah. The other thing, all of us have to work with people who it’s just like, “What’s your problem? Why-“ just people are grumpy or they’re short. There I think what’s helpful with these communication tools and the mindfulness tools is learning how to genuinely have that feeling inside of we’re all just doing the best we can.

You know what? Maybe they had a fight with their wife or their husband. Maybe their kids got a really rough diagnosis. We just don’t know where people are coming from.

When someone is really rubbing us the wrong way, even if it’s not around a work-related issue, when we can shift out of that perception and that way of thinking in terms of blaming the other person and what’s wrong with them and why are they such a jerk, we can say, “Wow, maybe they’re having a really hard time. Maybe they’re really lonely. Maybe they’re really angry. Maybe they’ve been carrying anger around for years. God, that must be so hard.”

Two things happen there that are really important. The first is one, we release ourselves from the burden of resentment and pettiness and judgment, which is just not a pleasant state of mind to be in. The other thing that happens is we start relating to the other person in a more humane way.

What I’ve seen again and again in my own life is when I relate to people with respect and kindness and patience, it has an effect. It might not be instantaneous, but over time if I consistently come from that place, they come around.

Pete Mockaitis
Yeah, that’s really cool. Then I’d to get your take then in terms of, since we touched on that a little bit, where sort of in the other side of the equation, where we’re doing the listening, how can we do that and even if someone is kind of short or accusatory, how can we do the job of listening without feeling that feeling of being attacked, offended, getting defensive, bubbling up in ourselves?

Oren Jay Sofer
Yeah, that’s the other side of it. It’s such an important skill. This is – actually this is one of the most powerful tools that we can develop is the ability to listen to what someone really means regardless of what they’re actually saying. Yeah.

I’m finding myself talking about Marshall a lot on this – on our call today, but that’s for a good reason. He was a very wise man. One of the other things that he said that I love is he said, “I suggest you never listen to what people think about you. You’ll live longer and enjoy your life more.”

What he means by that is don’t listen to the blame and the judgments and the criticism that are coming out of people’s minds. Try to hear what’s in their heart.

We can actually train our attention to listen beneath the words to two things. One, how someone’s feeling. In the workplace, that’s generally going to be more of a silent awareness. We’re just like, “Oh wow, this person seems” – whether they’re pissed or frustrated or hurt or upset or confused or irritated or annoyed or stressed.

We can kind of pick up on okay, what’s going on for this person on the emotional level. Then that creates a little bit of a sense of empathy. We can feel where they’re at as a human being. Okay.

Then the next part, which is where the real transformation occurs is, “what matters?” What’s important to this person underneath what they’re saying, whether they’re blaming me or complaining about someone else, what do they really value here, what are they needing. That’s where we can start to listen to somebody and deescalate a situation without taking it personally.

For example, someone says, “God, you’re so critical. Why are you so critical all the time? All that comes out of you is just judgment and negative stuff?”

I can hear that. I can hear that. It’s probably going to take me a moment because I’ve got to do this little aikido move, where I don’t absorb that energy, I just kind of sidestep it, let it go past me and say, “All right, what’s going on for this person. Maybe they’re wanting a little bit more recognition, a little more appreciation for what they’re bringing forward.

I might ask, I might say, “I’m hearing that some of the ways that I relate or express myself don’t really work for you. Thank you, I’m glad you’re telling me that. It’s not my intention. I want to check. It sounds like you’re wanting some more appreciation or acknowledgement for how hard you’ve worked on this and the contributions that you’re making or is there something else that – is it something else?”

I’m actually trying to understand you. I’m not taking on that story. I’m just really listening for what’s important for you.

Pete Mockaitis
Okay, interesting. Well said, sidestepping and not taking on that story. It really kind of sparks a visual in terms of there’s a whole lot of – I don’t know. I’m always … to think someone’s got a bucket of tar and they’re just sort of going to shove it such that it flies out of the bucket and in your direction.

You’re saying, no, no rather than get the tar and say, “How dare you? I’m a mess.” We’re just going to sidestep it and say, “how interesting that this person thought that that was something that they needed to do.” Let’s kind of – I don’t want to call it fun, but let’s – or enjoyment, but it’s sort of like – it’s a bit of a puzzle.

That’s kind of how I’m relating to it is you can get interested and engaged in that thing on a different level of “Oh, I’m trying to kind of get to the bottom of this,” as opposed to “I’m trying to conquer and overcome and win and be right within in this.”

Oren Jay Sofer
Right, yeah, yeah. There are two levels to this. One is understanding that when people are blaming and judging us, they have some unmet need. That blame and judgment is just a tragic and counterproductive expression of our own unmet needs.

When we really understand that we we don’t have to take on the blame or the story. We can just, “Oh, what’s going on for you? Something’s not working. Let me see if I can understand it.” That’s one level.

There’s another level here, which is kind of a meta level on the conversation, which is how are we talking to each other and what kind of workplace culture do we have? That’s something that we can address, but that it’s better to address outside of the actual moment.

We have the conversation. We deescalate things. We hear what’s important for them. We offer some understanding. Maybe we make some agreements or if we contributed in some way, we apologize, say, “Hey, I’m sorry, wasn’t where I meant to come from, but I can see how that had that impact on you.”

But then we can also have a conversation saying, “Listen I wanted to just – I wanted to just talk a little bit about how things came out when you said that I’m so critical and judgmental and I’m always nitpicking and I never care about or appreciate anyone else. That was kind of hard to hear. I’d just love to find a way that we can both express ourselves with a sense of care and respect for one another.”

We can actually address the way we’re talking to one another, but it’s best to do that outside of the moment. We’ve got to handle the situation that’s happening first.

Pete Mockaitis
Well, I think that’s well said. I did want to dig into your take on sort of the best practices for how does one ask for what you need in an optimal kind of a fashion? It seems like we’ve already got a few kind of principles and processes to work through, but do you have any extra things to point out when you’re making a request?

Oren Jay Sofer
Yeah, absolutely. Requests are tricky because a lot of us have been conditioned to think it’s selfish to ask for things from other people. Some of this falls around gender lines and how we’ve been conditioned or what our social location is, so based on our conditioning, we may feel more or less comfortable or willing to speak up and ask for what we need. A certain part of it is some of that internal work of just checking, “do I feel okay asking others to do things or help out or contribute to me?”

One of the keys there, because a lot of us have stories that, “I should be able to do it on my own. I’m selfish if I ask for something. I don’t want to be needy or dependent,” all of these kinds of junk that we pick up along the way in life.

But if we turn the tables around for a minute and we just think about if a friend or a coworker came to me and said, “Hey, I could really use some help. Do you have a few minutes?” If someone’s sincere and we have the time, we’re more than happy to help. We’re like, “Yeah, totally. What’s up?” That feels good. It feels good to lend a hand to someone when we can.

If we contemplate that, then we can recognize if I can ask in a way that’s inviting, I’m actually giving the other person something beautiful. I’m giving them an opportunity to contribute in a way that feels good.

That’s kind of the key behind making requests. It’s one, finding that place inside where we’re not demanding that somebody do something, which takes all the joy out of giving and helping, but we’re inviting them. It’s an open door.

One of the things that makes that the most possible is letting them know how it’s going to contribute to us. We need to let someone know why we’re asking. How will this actually help me? What’s the reason behind my asking? Then that gives the person a reason to want to help.

The other part is really making sure that we’re clear that there’s no obligation or demand here. This is a suggestion. I’m just saying, “How about this? If this doesn’t work for you, I’d love to see if we can find another way that this could happen.” Then, again, it becomes a dialogue. It becomes a collaboration.

Pete Mockaitis
That’s excellent. You’ve got another term I want to hear and touch about because it sounds like something I want. What is emotional agility and how can we get some more of that?

Oren Jay Sofer
Oh, grasshopper. Yes, emotional agility is essential in life. Emotional agility is that ability to be aware of what we’re feeling and have the strength and the capacity to manage it without it dictating our actions or our words. This takes practice, but it’s completely feasible. There are a few steps to it.

The first step is learning to be aware of our emotions, just using mindfulness to identify how we’re feeling and finding a way to experience our emotions with some degree of balance, so we don’t get swept away in the tide of thinking and reacting and sinking in the emotion or lashing out or the other extreme, which is suppressing and avoiding our emotions.

We find that middle ground, where we can just feel the way we feel and stay balanced with it. That’s a lot of the work of mindfulness.

Then the next kind of phase is starting to actually understand our emotions and the function that they play in our life, in our relationships. Emotions are there for a reason. If we feel something, it’s because there’s something that matters to us. We don’t feel emotions if there’s nothing that matters to us in a situation.

Emotions are sending signals. They’re sending signals either that our needs were met. Pleasant feelings: things are going well, my values and needs are being confirmed or met in some way. Unpleasant emotions: it’s a message, it’s a signal that there’s something not working for me here, there’s some need I have that isn’t being met.

What’s essential in understanding emotions is connecting them back to what actually matters to us and being able to identify, “What am I actually wanting here? What’s important to me?” When we can understand that, when we can really see it clearly, there’s a settling that happens inside because the message has been received. The emotion has actually served its purpose. Now we can go about figuring out how to meet that need. What action is necessary here?

Then the last aspect of emotional agility – so we’ve got being aware of our emotions and staying balanced. Then we’ve got understanding our emotions, “What message is this sending? What’s actually important to me here?”

The last part is learning how to communicate them constructively, how to hear other’s emotions and how to express our own emotions in a way that’s helpful. This is really where that training and non-violent communication comes in where we’re able to be aware of how we feel on the inside instead of those stories of blame, “I feel ignored. I feel attacked. I feel judged,” which are all pointing the finger at you.

Instead, being able to talk about, “You know? I felt a little bit sad when I heard that I wasn’t invited.” To be able to own how we actually feel instead of “I feel dismissed,” which is again, telling you what you’re doing to me. Being able to state our emotions in a way that’s about us and then connect them to our needs, to why.

“I really wanted to be included,” or “I really value being a part of the team,” or “I really enjoy your company and want to be able to build our relationship,” so linking our emotions and feelings back to our needs. That’s the kind of overview, the snapshot of developing emotional agility. I go into that a lot more in Say What You Mean, in the book.

Pete Mockaitis
You know, one of the things when I heard the term emotional agility that I got to thinking about is how often I am in one emotional state, let’s just call it irritated. There’s a distracting noise that a laundry machine keeps making a bunch of noise and vibration that is drawing my attention away and I don’t like it.

But then the emotion that would be most kind of constructive might be in a conversation could be, maybe curiosity or interest or compassion. Do you have any thoughts for how can we – I know we’re not robots that can sort of flip a switch and execute new emotion instantly, but—do you have some pro tips for when we kind of need to access a different side of ourselves to rise to an occasion? How do we do that quickly?

Oren Jay Sofer
Yeah, how do we do it quickly? I think it takes practice. It’s not something that happens overnight. If we want to be able to come from that place of curiosity or more genuine care or compassion, we need to actually practice it. We need to cultivate those kinds of emotions and intentions in our self.

Then when we do, when we’ve actually trained our heart or our mind to know how to find goodwill, how to find curiosity, then in the heat of the moment, it’s there for us and then we can come back to it.

Pete Mockaitis
Okay, certainly.

Oren Jay Sofer
Yeah, I think one other key there – I appreciate the question – one other key there is one of the central perspectives to non-violent communication, which we’ve been dancing around, but I haven’t stated explicitly, which is a particular view or perspective on human behavior, which is at the heart of humanistic psychology going all the way back to Abraham Maslow and Mendel and Carl Rogers, which is that all human behavior can be seen as an attempt to meet some kind of basic needs.

When we view things in that way, we can always ask our self the question, ‘What does this person need? What matters to this person?’ That’s a way to get curious even if we’re reactive, to remember that sense of “Okay, human beings do stuff because there’s something that matters to them. What matters to this person?”

Pete Mockaitis
Excellent. Thank you. Any final things you care to share before we shift gears and hear about some of your favorite things?

Oren Jay Sofer
No, it’s been great talking. I’m really happy to share all these tools with you and your audience. I just hope they’re helpful for folks in their life and at their work.

Pete Mockaitis
Yes, thank you. Now can you share with us a favorite quote, something you find inspiring?

Oren Jay Sofer
Yeah, absolutely. I’ve given a few already on the show, but I’ll share one more. This really points to an essential communication tool. “The biggest problem with communication is the illusion that it has taken place.”

Pete Mockaitis
Oh, I like that. Thank you.

Oren Jay Sofer
It’s that simple skill that a lot of times we do over email. We’ll say, “Let me know that you got this,” but we can do that during conversation too.

We can actually check, especially when we say something important or meaningful to us or it feels like someone else is saying something important or meaningful, we can check. We say, “I want to make sure I’m still with you. Let me just tell you back what I’m hearing and you tell me if I got it right.”

Pete Mockaitis
Yeah, thank you. How about a favorite book?

Oren Jay Sofer
Gary Snyder, The Practice of the Wild is phenomenal take on culture, society and nature. It’s just a beautiful collection of essays that bring together a lot of wonderful ideas.

Pete Mockaitis
A favorite tool?

Oren Jay Sofer
A favorite tool, say more my friend. Do you mean a physical tool or a-?

Pete Mockaitis
It could by physical tool, it could be a piece of software, it could be a framework of thought.

Oren Jay Sofer
Great, yeah. Piece of software. I have a screen app that I use called Time Out that I can set it to different intervals and it reminds me to take a pause while I’m working at my computer for my physical, mental, and emotional wellbeing.

Pete Mockaitis
Excellent. Is there a particular nugget you’ve been sharing from the book that really seems to connect and resonate and get folks nodding their heads?

Oren Jay Sofer
Yeah, one of the main steps that I encourage people to do in communication practice is to focus on what matters. That’s skill we can develop to keep coming back to that question of what really matters here in myself, in another person, in a situation and to get underneath the layers of the stories, and the judgments, and the what-if’s, and the who-did, and when, and why into okay, what really matters here. Focus on what matters.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Oren Jay Sofer
Yeah, there’s a great way to get in touch, which is through my website, www.orenjaysofer.com.

If folks want to learn more from me, I have a free gift to give away six guided meditations when you join my newsletter. The way to sign up for that is to text the word ‘guided’ G-U-I-D-E-D, like guided meditation, to 44222. You’ll get six guided meditations and then every month I send a free guided meditation or an article or a link to a free online event that I’m doing, so it’s a great way to stay in touch and also get some more teaching and tools.

Pete Mockaitis
Cool, thank you. Do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Oren Jay Sofer
Yeah, absolutely. Take this on as a practice. Communication is a learnable skill. It’s not just something that some people are good at and other people aren’t. You can improve your communication if you set an intention to work with it. Bring more awareness and presence into your communication and focus on what matters. If you want to learn more, you can check out my book, Say What You Mean: A Mindful Approach to Non-Violent Communication.

Pete Mockaitis
Beautiful. Well, Oren, this has been a treat once again. Thank you. I wish you tons of luck with the book, Say What You Mean, and all you’re up to.

Oren Jay Sofer
Thanks so much, Pete. It’s been great being back on the show.

372: How to Take the Work out of Networking with Karen Wickre

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Karen Wickre says: "It's not like... I'm the only one that needs to meet someone new to get some new ideas."

Karen Wickre shares ways both introverts and extroverts can grow their networks without that transactional feeling.

You’ll Learn:

  1. A pro-tip for how to build up your network despite social anxiety
  2. How to farm for contacts instead of hunting for them
  3. The strength of weak ties

About Karen

Karen Wickre is the former Editorial Director at Twitter, where she landed after a decade-long career at Google. She is a member of the Board of Visitors for the John S. Knight Journalism Fellowships at Stanford University, and serves on the boards of the International Center for Journalists, the News Literacy Project, and the Yerba Buena Center for the Arts. She has been a featured columnist for Wired.com and is a cofounder of Newsgeist, an annual gathering conference fostering new approaches to news and information. She is the author of Taking the Work Out of Networking and lives in San Francisco.

Items Mentioned in this Show:

Karen Wickre Interview Transcript

Pete Mockaitis
Karen, thanks so much for joining us here on the How to be Awesome at Your Job podcast.

Karen Wickre
Oh, thanks, Pete. I’m looking forward to this.

Pete Mockaitis
I’ve been looking forward to this as well. I’d like to start by hearing the tale – I understand that you attended the first concert of The Beatles in the US. What’s the whole story here?

Karen Wickre
Well, the whole story is, I’m old enough to have attended the first concert of The Beatles in the US on February 19th, ’64. It is true. I’m I guess a classic Baby Boomer. I lived in Washington, DC. That’s where I grew up. The Washington concert was strangely enough, their first US concert. Then they went to New York. Then they went to Miami.

Pete Mockaitis
No kidding.

Karen Wickre
I was already a Beatles’ nut by the time they arrived here. I was getting British magazines and all the rest. So my poor dad drove a couple of us down into the city to this concert, which I know now was probably 40 minutes long. He waited for us. And so I don’t remember really hearing anything of the songs because there was a lot of screaming, to which I contributed.

Pete Mockaitis
That’s cool. That’s cool. Was this your first concert?

Karen Wickre
I think it was. I’m sure it was because I was 12 or 13. Kids in those days didn’t really just go off to concerts. I did later in high school, but this was earlier.

Pete Mockaitis
That’s cool. So plenty of screaming, a moment in history and you were there.

Karen Wickre
I was there. I’m still here, which is I guess ….

Pete Mockaitis
And you remain. Well done. Well, so let’s hear about your upcoming book. Will this also make history? It’s called Taking the Work out of Networking. What is the main idea here?

Karen Wickre
The main idea is maybe hidden in the subtitle, which is An Introverts Guide to Making Connections That Count. I don’t know about making history because frankly, I think it’s full of a lot of common sense, which isn’t often historical when we look back.

But the idea came to me for a couple of reasons. One, I have lived and worked in Silicon Valley in San Francisco for over 30 years. I’ve worked in technology businesses for all of that time. So I’m used to the ecosystem of that, which helped me kind of understand that, your connections are part of your currency professionally in a place that’s as fluid and fast moving as Silicon Valley. Today, it’s certainly not the only place that is that way.

But what I noticed is I do have a wonderful world of contacts of all kinds who I feel I can always turn to for any number of questions or needs I might have and so can other people. I’ve noticed over time that my way of staying in touch with people is almost all online, almost all digital.

In talking to other people, many of told me, whether they’re introverts or not, “I hate networking. I hate the idea of it. It seems phony and awkward, but I – so can you help me, introduce me to so-and-so.” Of course I always say yes, but I don’t have to be the only one who kind of has this ability.

I tried to document kind of all the ways that people can make better, more useful, and meaningful connections then trading the old business card while you’re looking past the other person.

Pete Mockaitis
Okay. So I’d love to get your take on a couple of the approaches in a moment, but first let’s dig into that subtitle a little bit. You talk about connections that count, could you maybe paint a clear picture for us in terms of what does it look like when you’ve made a connection that counts versus the alternative?

Karen Wickre
Right, one that doesn’t count.

Pete Mockaitis
Yeah.

Karen Wickre
Yeah, I think that to me if you dig a little more deeply into someone’s background and history and what they’re currently doing beyond the small talk of “What do you do? Where do you work? Here’s my card. Can I be in touch?”

If you get a little deeper than transactional, you find much more – sort of a richer person, a fuller person there – who may become a good friend, who may become a valuable business contact, but you don’t know that if you’re just doing the transactional things. I encourage more sort of conversational exchanges, more drawing out, being curious about the other person beyond that immediate identified work/job title, whatever it is.

And those to me, they can happen in person, but also can happen with a video chat. I have contacts I keep up with that way. And we have sort of virtual coffee. To me those are more – it’s not any particular skillset or field, it’s just you feel like you know them a little better and vice versa.

Pete Mockaitis
I see. Well, can you share a little bit in terms of some of the questions that you’re proposing or the key things that you find yourself saying often in conversations with new people that bring about some of that curiosity and that opening up and that sharing?

Karen Wickre
Yeah, well, for me, here’s where we play a little bit on the introvert part of this. I realized a few years ago something that had always been true for me. I’ve kind of throughout life made a game of getting other people to talk first. I think that as a kid I think I wanted some sort of reassurance that I could trust them or I could feel good around them or I was willing to reveal a little bit more about myself because introverts typically hold back.

Frankly, it works wonderfully to ask other people questions and get them going conversationally for the purposes of making a better connection, right? Or for the purposes of hearing and understanding more about someone else.

Questions to me to ask are not yes/no questions, but “Tell me a story,” questions. “How do you – are you enjoying the conference? What brought you here today?” if it’s that kind of meeting. “How did you get into your line of work? How do you like Company X? Do you enjoy this location? Are you thinking about somewhere else?”

Things like that that are sort of openers, where people generally – they’re safe enough to feel inclined to answer. They’re not terribly personal, but they’re personal enough. Then you obviously at some point have to take your turn and jump in, but you have a little more information there to sort of give context to the conversation.

Those kinds of questions, depending on how you read a person, there may be times to get a little more personal. If they’re wearing a team t-shirt and you know something about that team or they have wild eyeglasses on and you like those – there are ways to make people feel at ease and make them feel noticed and heard. You can do that by sort of making note of the fact that you’re paying attention to the other person with these kind of cues.

Pete Mockaitis
Intriguing. So, it’s just that simple in terms of “Hey, I noticed that you’ve got some cool glasses. Where did you get them?

Karen Wickre
Yeah, yeah.

Pete Mockaitis
There you go. Say, “Well, I got them at PhoneticEyewear.com,” or whatever.

Karen Wickre
That’s a little more fun than just sort of – even at a conference, “Where do you work? What do you do there?” That’s okay. Those are informational questions too, but sometimes it’s nice – it depends kind of how you can read the person.

My theory is that introverts are more observant of other people and perhaps more curious because we’re people watching and we’re kind of wanting to see other people kind of play out a little bit before we commit too much to speaking.

Pete Mockaitis
Maybe you can help out us extroverts in terms of just going through numerous things that you can notice that maybe we might overlook. You talk about maybe glasses or apparel. Let her rip. Maybe just kind of reflecting back to the last few times you met new people and the things you noticed and struck up conversations about.

Karen Wickre
Yeah, I’ll make a caveat. This is a little bit outside of say a job interview, which I do talk about in the book. There are ways to do that too, but that takes a little more caution.

Any other setting – I have commented to people about their shoes or their bag or how did they like – if not their phone, because there are, precious few options there. Do they have any favorite apps, their carrying case for their phone, what their – if they look like they’re deep into technology, what do they like best, how are they liking that new app or something.

But sometimes it is sort of, “Those are great shoes. Those are great glasses.” Someone with fantastically dyed hair, I think is someone who wants some attention for that, so I think it’s okay to say, “I love your purple hair,” but to leave it sort of friendly and not too probing, but as sort of a positive, ‘I’m paying attention to you and I like what I see’ is the idea. I’m curious. You may want to tell me all about the purple hair or you may not. That’s okay. We’ll move on to your favorite apps.

Pete Mockaitis
Okay, cool. I’d love to get your take then for those who are experiencing some social anxiety, whether it’s all the time or just under certain contexts and scenarios. What are some of your pro tips for managing that and trying to be confident and calm and engage well?

Karen Wickre
Yeah, I’m a big believer in one-to-one exchanges as opposed to a group. If I do go to kind of a group party, I may be the one in the corner, deep in conversation with one person for the bulk of the evening because a good conversation to me is—it’s kind of the whole megillah. Where someone else may want to make the rounds and sort of, hop from one to another, if I like the conversation, I may want to stick with it.

I mean, I think you can just come away with a good feeling from a one-to-one exchange. It might be as simple as starting with people you’re somewhat familiar with as opposed to strangers. You may have work colleagues, who you don’t directly work with or you don’t see that often, but they seem interesting or they do – they’re in a team that you’d like to know more about or you want to understand what their work is. Have coffee with them.

I actually kind of repeat a saying in my book a few times, which is, “It’s just coffee,” which is to say, it’s not an interrogation or a job interview or something scary. But one-to-one, you begin to feel confident, even if you’re in a room then of mostly strangers but here’s this one person you kind of know. That’s a good thing.

But the other thing is, to not start with “I don’t know these mythical people out there, who are strangers to me, who have answers to all my problems,” but instead “I’ve always liked the contractor in our office and I thought maybe I’d get to know them a little bit better,” or a vendor or —the summer intern. Or you’re the summer intern and you want to get to know someone in an interesting role.

Start with people who are familiar-ish to you and break that down into sort of these one-to-one conversations. Then you build up new contacts and you have them among people that you consider safer perhaps less daunting.

Pete Mockaitis
Okay. Well so we dug into a bit of the how and maybe we should zoom out a touch for the why. I think some folks would say, “I just don’t like networking and I don’t need to network, so I’m not going to network.” What’s your response to that? You’ve referred to networking as a necessary evil. What makes it necessary? What makes it evil?

Karen Wickre
Well, the idea of this networking where you’re conducting transactions or hoping to, I think that’s how people think of – that word networking even, I think they think it’s trying to get something when I need a lead for a job or I’m forced to go to this thing by work or it’s a conference or something  and I have to do this meaningless small talk and trade business cards or worse yet, I’m desperate for a job and I really – I have to go through these motions.

That’s what seems both necessary and evil I think to people, but it doesn’t have to be that way if you’re constantly maintaining the contacts you do have and continuing to extend them. The reason why this is important – or, there are a few reasons actually.

One is that more of us are going to work longer and that is going to be in more jobs. The days of having a single job through your career are long passed. You’re going to be going into new fields. You might be changing direction. You might be moving to a new area. You’re going to need to continue to make connections for yourself over time.

Similarly, younger people are taking more jobs from the get-go. One study I saw said that new-ish college grads have 5 jobs within the first 5 years of their getting out of school. We’re all familiar with the gig economy. There are more people doing independent work, piecing together contracting and project work and freelance this and that. That all requires more contacts to keep the pipeline going.

In addition, Americans actually move around geographically more than ten times as adults on average. So there’s a lot of reasons, that we need to continue to have new contacts and be able to reach out to new people with questions and our needs.

And we all have that need, by the way. We all have turns where we need to do this. It’s not like everyone else has it all sewn up and I’m the only one that needs to meet someone new to get some new ideas. Everyone needs to.

I’ve only met one person in my travels who admitted to me she had a nice, secure job for eight or nine years. When I met her, she said, “I realized I want to look for another job. It’s time for me to move on and I’ve let my network go because I’ve been in my pleasant comfortable job.” Well, guess what? Now she had to sort of create a new network of contacts to reach out to for her search. Rather than scrambling at that point, better that you just have people to turn to all the time.

Pete Mockaitis
Absolutely. Okay, we’ve got the necessary, we’ve got the evil. Let’s talk a little bit about the “Oh, but I’m just scared,” or “Ah, that’s so uncomfortable. It’s just not me.” How do you reframe that such that maybe it can be all the more manageable and approachable?

Karen Wickre
Well, as we were saying before, as we were talking about before, the idea that you actually know more people than you think you know. Start with familiar people. Don’t make it a faceless mass out there.

Think about – let’s say you’re interested in moving on from your current company and you want to sort of move up with the next role. You know the kind of company or you know the specific company. It’s quite possible you might know someone who works there or is in a similar role. How did they get there? This is the sort of thing LinkedIn obviously was designed for and is useful for but there are other ways in addition.

It’s really just sort of just getting away from the general scariness to the specific “Let me talk to this person and let me talk to that person.” Just as you would not maybe want one opinion from one doctor, it’s sort of like get second opinions from other people who have different experiences and can help you along the way.

I don’t know how to make it more or, less scary than that other than to say, one-to-one coffees and one-to-one sort of email and phone call exchanges are pretty safe compared to that scary mass of strangers.

Pete Mockaitis
Well, I also want to get a little bit of your take, we talk about coffees, that’s making me think about Keith Ferrazzi’s book, Never Eat Alone and his kind of mentality of kind of just going for it, all the time. How do you think about that premise of never eating alone and just really going after network building with gusto?

Karen Wickre
Or a vengeance.

Pete Mockaitis
Or if – your words, not mine.

Karen Wickre
I have to say, I feel like I’m at the other end of this than Keith. I know his work and his energy I’m impressed by. But I want to have meals alone sometimes. I don’t want to be talking to people all the time.

Again, for me, the game is not building a network so that there’s more contacts in it. The game for me really is making the connections between people. That’s what I do naturally. That’s what I like to do.

For people who don’t necessarily want to be the connector, simply having more resources to draw on and to give back to – because as I say this is all sort of mutual and reciprocal – over time. It’s very cumulative. There’s a quote I like very much that I came across when I was writing the book, which is from a guy named Ivan Misner, who created-

Pete Mockaitis
I’ve had him on the show.

Karen Wickre
Oh really?

Pete Mockaitis
Yeah.

Karen Wickre
Okay, so Mr. Business Network International, right? His line that is so great is “Networking is more like farming than it is like hunting.” What I love about that, even though he uses the networking word, instead of connecting, it really is true.

If you think of farming or gardening, either one, you’re planting, you’re weeding, you’re replanting, you’re nurturing throughout the bad weather as well as harvesting and the good weather, all that kind of stuff. As opposed to hunting, which is really transactional when you think about it. You’re going in for the kill and you kill or you fail, but that’s it.

I find thinking about it that way, that really gets my point across is it’s more like the cyclical, kind of long-term, long-game process of farming or gardening.

Pete Mockaitis
Okay, I dig it. I also want to get your take on – you’ve got a fun turn of a phrase that you suggest we embrace our quiet side. What does that look like in practice?

Karen Wickre
Well, I think for those who aren’t glad handers and don’t want to work the room and don’t want to go out there, as I say, I probably spend 20 or 30 minutes maybe in the morning when I’m first sort of warming up for the day – I read the news. I’m kind of a news junkie. I follow lots of things.

Someone will come to mind when I see one story or another if I know – as just happened – a Red Sox fan, and I find some quirky story about their recent World Series win, I just send off the link to my friend and say, “Hey, thinking of you. Enjoy this.”
I do that probably 10 or 15 times to people I know well, old friends, people I don’t know as well, where I see something of interest that just makes me think of them or I might have a specific question. That’s like 20 – 30 minutes in the morning. That is sort of my sort of outreach for the day maybe.

People come back in their own time. It’s very asynchronous. But we’ve had a moment of being top of mind for each other in that. That actually is maintaining your connections. That’s maintaining your network right there. That’s why I say you can do so much behind the screen as opposed to having to go to events and having to make small talk.

Pete Mockaitis
Understood. Well, tell me Karen, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Karen Wickre
Let me think. I think the only other thing I’d say, and I do have a chapter in the book about this, is the power of weak ties. Weak ties are the people you know less well and often are the ones who – especially in a professional or in a job context – may be the key to unlocking an opportunity for you.

This is why I encourage people to think more broadly about who they know. It could be a colleague they had 10 or 15 years ago, they haven’t been in touch with. It turns out when you say, “Oh I’m interested – I’m glad to be back in touch. The reason I just want to tell you what I’m up to. I’m doing this and I’m looking to do this,” and they say, “Oh my God, my next-door neighbor, my best friend is so-and-so. I’ll introduce you.”

You wouldn’t know that unless you had made that sort of friendly agenda-less contact with a weak tie or even a stranger. I guess I can’t say enough, people should think broadly about who they know and not be afraid to reach out in a way that is kind of friendly and open and with a specific need if you have it.

Pete Mockaitis
All right. Very good. Thank you. Well, now could you share with us a favorite quote, something you find inspiring?

Karen Wickre
Gosh, I’m such a quote fan. I love this one from Susan Cain, who of course wrote Quiet, which is the bible for introverts that came out in 2012, so much work has come out of that. She said something like, “Some people require the bright lights of Broadway and others thrive at the lamp-lit desk.”

I love that because not only does it sort of encompass these different styles, but it’s like it’s okay to be either. It’s okay and fine and there’s a good quality to if you must have the Broadway lights, perhaps that’s Keith Ferrazzi, or if you thrive in a different way. Both are fine and all points in between.

I really think that’s to me is a sort of broader idea than just for introverts and extroverts. I think it’s a good way to think about living and other people.

Pete Mockaitis
All right. Thank you. How about a favorite study or experiment or bit of research?

Karen Wickre
Let me think. Well, at the risk of repeating myself, when I looked into this idea about your weak ties, it all goes back to one Stanford sociologist in the 1970s, who made a study of people who were then looking for jobs. Remember they didn’t have digital means for looking and scouting. It was all sort of human face-to-face.

The experiment that he set up had to do with where people got the best leads for the jobs they had. They came from this characteristic – this group of people he called weak ties.

I just thought especially for going back to – I think it’s ’73 is when he published this study – it’s so interesting to think about how that – first of all how it’s resonated in all the years since and been cited for all kinds of things, but also how it was conducted then and how he found out that people in fact did get the best job leads and the best opportunities and landed them through people they knew less well.

Since we live in a digital age where we do so much outreach to people we don’t know well online, it’s – I love that that study has had legs.

Pete Mockaitis
Thank you. How about a favorite book?

Karen Wickre
Favorite book. I am so torn on this. I’m so torn on this because I’m still attached to print and I have so many at home. I think one that I have liked very much recently is called – is by Olivia Laing, it’s called The Lonely City. It’s a little bit of a memoir and a little bit of a sort of meditation on being alone in a city and all the feelings that come up as you walk around and explore it. I’m a bit of a city walker myself. I’ve just been – it takes me to another place than the workday does.

Pete Mockaitis
How about a favorite tool?

Karen Wickre
A favorite tool. If you could see my phone – immediately I go to the phone as opposed to my hardware drawer.

I think for me something like WhatsApp provides a lot of interesting utility when I travel overseas. As you know, it’s not as – hardly used in the US, but it has given me such utility in places where everyone uses it and where it’s very easy to either talk by voice or text people and reach them instantly. I had never heard about it until Facebook bought it. I use it with my non-US friends. It’s an intriguing tool I wouldn’t have thought of.

Pete Mockaitis
And a favorite habit?

Karen Wickre
Favorite habit. Now I must ask you how you define habit.

Pete Mockaitis
Oh, it’s something that you do regularly that helps you to be awesome at your job. Common answers include exercise, meditation, visualization. Those are the ones that kind of frequently – reading, journaling. Sometimes it gets super specific, so it’s always fun to learn.

Karen Wickre
Yeah. Well, for me it is art museums. Whatever city I’m in, I make an effort to go to an art museum. Some cities I always go to my favorites. I don’t – sometimes, I’ll look at a big show, but other times I want to be through the quiet rooms that are not crowded or go at an off time and just stop and look and see what grabs me, see what speaks to me. I find that very restorative.

Pete Mockaitis
Tell me, when you’re teaching this stuff, is there a particular nugget, a thing that you share that seems to connect and get retweeted and sort of frequently mentioned back to you?

Karen Wickre
I’m just at the start of talking about this in relation to the book, so I would say I may not have a – I don’t know if I have a full set yet, but one thing that people seem to pick up on – in the book I talk about there is a value to small talk.

I’m not by nature a small talk fan, but when I talk about the utility of it for sort of breaking the ice and making people feel comfortable and included, a little bit what I said here earlier about conversation starters, people seem taken by that because here again I think we all say we don’t like small talk, but in fact there are times that it’s a great value.

Pete Mockaitis
If folks want to learn more or get in touch, where would you point them?

Karen Wickre
My own – I’m very active on Twitter. I guess that’s the first place. My handle is KVox, V-O-X, V as in Victor, KVOX. I have my own website, which is just my name, KarenWickre.com. Then of course there’s the book itself, which is available in all the usual spots where books are sold or will be on November 27th.

Pete Mockaitis
All right. Do you have a favorite call to action you’d issue to folks here seeking to be awesome at their jobs?

Karen Wickre
I would say curiosity. Being curious about – it’s sometimes a hard thing to fight against the routine and the tasks in front of you and the silos that we’re often in. I would say fight that to the extent you can to be curious.

How did something get to be that way?  Why are we doing it this way? What are people doing in other teams? What else is going on that I don’t know about around the company? That can really benefit your current job, but also kind of shake up your thinking and make the whole scene a lot richer for you.

Pete Mockaitis
Beautiful. Well, Karen, thanks so much for taking this time. I wish you tons of luck with the book and all you’re up to.

Karen Wickre
Oh, thank you so much, Pete. I enjoyed it.

371: The Keys That Make a Great Team with Don Yaeger

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Don Yaeger says: "Teams show up to work differently if they have that sense of who they're in service of and they know why it matters."

Nationally acclaimed speaker and long-time Sports Illustrated editor Don Yaeger highlights the key differences that make a great team.

You’ll Learn:

  1. How every organization is changing the world in some way
  2. Key practices that can bring your team’s “why” to life
  3. How great teams address dysfunction

About Don

Don Yaeger is a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books, eleven of which have become New York Times Best-sellers. His messages focus on achieving greatness. He began his career at the San Antonio Light in Texas, and also worked at the Dallas Morning News and the Florida Times-Union in Jacksonville before going to work for Sports Illustrated.

Items Mentioned in this Show:

Don Yaeger Interview Transcript

Pete Mockaitis
Don, thanks so much for joining us here on the How To Be Awesome At Your Job podcast.

Don Yaeger

I am so grateful, Pete, to join you. Thank you for having me.

Pete Mockaitis

Well, I’m so excited to dig into some of your wisdom. And I got a real kick out of just the name of your company. My company is called Optimality; yours is called Greatness, Inc. So tell me, what does this word mean to you, what do you mean by it and what do you find so inspiring about the concept of greatness?

Don Yaeger

So, actually I chose “greatness” because I couldn’t spell “optimality”.

Pete Mockaitis

I always have to spell it on the phone. I mostly do business as How To Be Awesome At Your Job for that reason, but, yeah.

Don Yaeger

No, greatness for me was… I love sharing a little bit of the story because I’m so grateful to my father. But when I was graduating from college, leaving for my first job, I’m there with my dad, we’re in Indiana, I’m getting ready. My car’s loaded up, I’m headed to Texas for that first job out of college. And my father’s just sitting there in the driveway and says, “Don, because you’ve chosen journalism as your career, you are going to end up in the presence of some extraordinary winners, some people who have achieved things that all of us would love to learn from. And you’re going to ask them questions and it’s going to be great. And you’ll write the story and it’ll be awesome. But I hope that somewhere on this journey you’ll stop and ask each one of these people something that will benefit you. Ask them a question that you can learn and grow from.”
That was like Dad wisdom that sometimes you think is silly at 22, and then later in life you go, “Wow, I’m so glad that he said that and I took the wisdom.” So, I began asking the question of the winners and leaders and people of importance that I would study over the course of my time in journalism: “If you could name one habit that allowed you to become what your opponent couldn’t, what even some of your teammates were unable to become, what would that habit be?”
And they became the characteristics of greatness, is what they were called. And I kept a series of notebooks just on the answers that these great winners were giving. And then when I retired from SI a few years ago – I took an early retirement from Sports Illustrated – my first move was to grab those notebooks and start calculating out what answers do great winners give to that question.
And it was interesting how none of the answers were sporting. They weren’t about their physical gift, they weren’t about their knowledge of a game. It was about the development of disciplines that we can all learn from. And I thought that was really kind of cool, that these weren’t sports stories. These were lessons from great winners. Just as you might want to learn a great lesson from a Navy SEAL or a mountain climber, you don’t necessarily have to do those things to appreciate the lesson. That’s what I was getting access to as well.

Pete Mockaitis

Well, that is really cool. And so, you’re being humble and modest a smidge here. And we talked earlier about the audience is 50 / 50 sports fans. So, feel free to shamelessly name drop here a little bit. So, you’re talking about truly the tippy top of the great famous legends in their respective sports. So, could you maybe orient us to just a few folks who you spoke with and they said something that really stuck with you?

Don Yaeger

Sure. We’re talking about folks like Michael Jordan. I’ve worked with Michael for many years, and he’s a voracious competitor. He’s one of those people that just loves to scrap. And there’s just so much about him, whether you like him or don’t like him, that you should want to learn from, right? For me, the lesson that he taught me most openly, and maybe the lesson that probably sticks with me even to this day was, he talked about the idea of excuses, and how many of us have found excuses every time we don’t get what we want in our hopes to be something special. And we use those excuses to keep us from being able to achieve something better. He said once to me, “You know, Don, a loss is not a failure until you make an excuse.” And I thought, “Wow, that’s really powerful.” This is a guy who uses the mental strength that comes to him from losing to help make him better. Pretty powerful stuff.

Pete Mockaitis

That is good, yeah.

Don Yaeger

Many of your listeners might be fans of the movie The Blind Side. I had a chance to write the book with Michael Oher, the player who was the centerpiece of that movie. And there’s Michael – this kid comes from nothing. One of 13 children to a drug-addicted mom, and slept outside because she would be on binges and would lock him and his brothers and sisters out of their apartment, their housing project apartment.
And yet, when he became successful, when he signed a contract worth millions of dollars – changes the trajectory of his life – the place that he was the very next morning at 6:30 a.m. was the workout facility that he knew, was the facility that allowed him to get there, to get to the top. He was there working out again the day after he signs the contract.
And the reason was because he is a complete believer that the second you start resting on your laurels and you get comfortable with what you’ve achieved, somebody passes you. And he didn’t want to be that guy. So, pretty awesome to have the chance to rub elbows, go eye-to-eye with some of these folks and learn lessons from them.

Pete Mockaitis

That is really cool, yeah. So, you’ve also written many books, and one of them is about great teams. And you mention things high-performing organizations do differently. We love high-performing over here. So, could you share with us what are some of the main themes and findings there?

Don Yaeger

Oh yeah. So, when I retired from Sports Illustrated, when I took that early buy out 10 years ago, I began doing speaking engagements for a number of companies. One of those companies that hired me regularly was Microsoft, and one of their senior executives said, “We love the discussion of individual high performance, but we want to know why sometimes can win year in and year out. Why are some teams capable of being regularly relevant?”
And so I went on a journey. I took five years to research this next book, which was about great teams. Just sitting down with the best businesses and the best sporting organizations in North America to talk about sustained excellence. And the number one answer that came up was that the best teams understand their “Why”. They have a sense of purpose. They know who they’re in service of, they know why it matters.
They don’t just know it generically; they can put a face on who they service. And when you can do that, your team shows up to work differently. And again, whether this is a sporting team or a business team, they show up to work differently if they have that sense of who they’re in service of and they can feel that person. And that’s a real driver; it’s a fantastic conversation. I love doing it with audiences, but I loved writing it in that book as well.

Pete Mockaitis

Now, when you talk about they show up differently, can you maybe paint a picture, in terms of when you’ve got a clear “Why”, what that looks, sounds, feels like, versus when you’ve got maybe a fuzzy or a lack of “Why”?

Don Yaeger

Sure. I’ll give you a perfect example. One of the companies I’ve studied was a medical device company out of Minneapolis, called Medtronic. Medtronic makes devices that are implanted in people that keeps them alive. And during one of my interviews with the long-time CEO of that company, I was asking how the company grew from 10,000 employees to 40,000 employees.
So, as a consultant you know what happens when a company grows that exponentially – the culture of the organization fades, profit and loss seems to become the dominant theme and conversation. And yet, this company was growing at those numbers and still remained one of America’s great places to work. And I wanted to know how he did that.
And he said, “Yeah, I’ll tell you. There’s a number of things we did, but one of the most important was that we began a conversation that occurred every year at an annual company event, where for one hour we would take to the stage six families that are held together today because of Medtronic devices keeping one of them alive. And we would give the microphone to these families and let them talk to our employees.”
And he said every year there was some young woman who takes the mic and looks at the audience and says, “Thank you. Because your device did everything you promised it would, my daddy walked down the aisle this summer.” He said every year some young man did the same thing – he said, “Because your device is awesome, my grandfather was with us a Thanksgiving and they told us he wouldn’t be.” And he said at the end of that, they actually took the six families in the back of the room, they lined them up at table and they let all these folks come back there and they autographed pictures, just like they were rock stars. And those pictures hang all over the buildings at Medtronic.
And he said, “The reason this is important is that those people are our ‘Why’. It’s not about profit, it’s not shareholders. And yet, we don’t actually really sell to them.” Medtronic, they don’t sell to families. They sell to doctors and hospitals. He said, “But to know our ‘Why’, we had to find a way to get connected to it. And this event was how we connected.” And they did it every year, because they had turnover and the employees needed to be reminded.
But being connected, putting a face on the “feel it” moment that can occur for you when someone looks at you and says, “Thank you, you let my daddy walk me down the aisle” – it’s unforgettable and it’s game-changing. And they show up to work differently because that’s who they’re in service of. They’re not in service of some CEO or some manager or some bean counter. They’re in service of a young woman who got to walk down the aisle.

Pete Mockaitis

That is powerful and awesome. And so, it’s different six families each year? They’ve got lots of customers; I imagine they can keep bringing new faces.

Don Yaeger

Yeah, different six families each year.

Pete Mockaitis

That’s really cool. So that is awesome.

Don Yaeger

By the way, I hope I’m okay with the 50% of your audience that are not sports fans.

Pete Mockaitis

[laugh] Absolutely, very good. And what percentage is crying right now, while we’re talking segmentation? I’m tearing up a bit myself over here, in all candor. So that’s huge. And I’m thinking the natural response is, “Okay. Well, Don, I don’t work for a cool company that’s saving lives, extending lives. Our impact is maybe a little bit more subtle or less viscerally big-feeling, not so much someone’s going to be alive to walk a daughter down the aisle or to be at Thanksgiving.”

Don Yaeger

That’s where I disagree. I think that the only way you can say that, if what you’re arguing is you work at a company that offers no value to society. And my guess is all of us, if we really try to break it down, could argue that we’re engaged and changing the world in our own way. So, how do we create those moments, or what do those moments look like for us?
I’m telling you, Pete – in the last two and a half years since I’ve been doing this presentation and since we wrote that book – I’ve yet to encounter a company where when they give me 20 minutes of time, I can’t walk them backwards into finding that young woman that stands on the front. It might look different; it might be seen differently than that. It might not just be around your product; it might be about what you do corporately for your community. It wouldn’t occur if you organizationally didn’t come together and work together. It might be the way that you interact with each other as teammates.
I own a company in Tallahassee; we have 18 employees. Not very big. You could argue we’re not in the business of saving lives or doing anything else. Part of the company is involved in public relations, the other part is my book writing and my speaking. We’re not saving lives. But what we set out to do a couple of years ago was we actually challenged every employee in our company to name for me one thing that we could do for you collectively, so that you knew we cared about you individually. And every two months we take a Friday afternoon off and we go in service of one of the members of our team.
One of our guys – our IT guy… And by the way, anybody that’s ever worked with IT guys knows that first off, they can find jobs anywhere they want to find because right now everybody’s in search of a good IT guy. But secondly, they’re sometimes a little quirky, a little difficult. And so our IT guy said, “You know what? I’ll tell you.” And we all knew that his grandmother had passed away just a couple of months earlier. But he said, “My grandmother lived two amazing years at the end of her life at this unbelievable nursing home, where they cared for her in ways that were so cool. And I want to do something for the nursing home.”
And so, we took off an afternoon as a company and we went and we served meals to the entire staff of that nursing home. And in between meals, they told us stories about his grandmother. And he told us stories about his grandmother. And we know him better because we are part of an organization that feels each other. And in a zero unemployment world where he could find a job anywhere, I promise you, this guy doesn’t want to go to work somewhere else. He doesn’t want to show up different. He wants to show up here, because he knows we care about him. That’s the choice. That’s what this kind of conversation really has within an organization.

Pete Mockaitis

That’s really cool. And so, the question there is, “Name one thing we could do for you.” Then one way that you’ve implemented that is every other month taking a day off. Mathematically, I’m thinking that’s six days in a year and 18 people at the company.

Don Yaeger

That’s an expense.

Pete Mockaitis

Yeah.

Don Yaeger

It’s not a cheap choice, but you know what? We have zero turnover within our organization. You know the cost of turnover, right? We have zero turnover within our organization, and we have high employee engagement. We work diligently at it, and it’s not something you do once a year. It’s got to be an ongoing part of the culture of the organization you’re creating.

Pete Mockaitis

So I’m loving the particular applications of the “Why”. So we’re getting a face to who you’re in service of, and that could be your customer, your end consumer, your colleagues, your community. And then you’re asking specifically, ”What’s something that we could do for you?”, and then putting that service into action. What are some other practices that bring this “Why” to life?

Don Yaeger

To that secondary piece, about your community – how many of us work at organizations that regularly are contributing to charities within your community? Awesome. But you know what? Do you really feel that? It feels good to read the newspaper that your company gave X dollars to something. What if instead of just giving X dollars to something, we said, “You know what? We want to meet somebody who’s the beneficiary of what we get a chance to do here.”
And if that means that instead of just giving money to Toys for Tots, you’re actually going together as a team to deliver gifts to a family at Christmas – those are the collected experiences that bond people together in ways that are really cool. They’re the ways that teams come together and they’re the ways that instead of just stroking a check, we’re allowing the organization to benefit, because of an effort we were already going to make. Now we get to feel it, right? We get to feel it.

Pete Mockaitis

That’s cool. So, I’d love to get your view then, in terms of the components of the “Why”. You can see it in practice by engaging with those faces. You spelled out some subcomponents – who we’re in service of, why it matters. Are there any kind of key questions that you suggest teams reflect upon in order to zero in on the resonant “Why” and to flush it out all the more powerfully?

Don Yaeger

In working on this exact program and after having worked with a number of teams both in business and sports that had made that sense of purpose a centerpiece of who they are… I live in Tallahassee, Florida, and a professor at the Florida State University College of Business who’s really extraordinary in this space of team building actually put some academic research work into helping me create a list of questions that you could ask your team if you wanted to try to get your sense of “Why”, if you wanted to understand what do they think, why do they think we matter.
It’s one thing for a leader – for me as the CEO of the team, or the president of the organization to say, “Here’s why we matter.” It’s another if we sit and we go around the table and everybody answers the question. But sometimes they’re uncomfortable answering it around the table, so we wrote out a series of questions. I’ll tell you, I wasn’t intending to do this, but I would be glad to. Pete, I can either give you my email address now, at the end, whatever you want, and anybody who’s listening to this, if they put your name in the subject line, I’ll send them those questions.

Pete Mockaitis

Okay, cool. Could you maybe give us just a taste right now, in terms of one or two of them?

Don Yaeger

I think so. The first big question is that – if you were asked, “Who are we in service of and why does it matter?” I did it within my own company. When they go around the room and they answer that question, the variance that you get is really amazing, because then you start to ask yourself, “Gosh, if they don’t know who we’re in service of, then, man, it’s my job to do” – just like that CEO of Medtronic – “It’s my job to figure out how they get it. And if I can’t help them get to an understanding of that question…” But you have to start by finding out what they think.
Now, if you asked the question to 15 teammates and they all say the same thing – kudos! Seldom happens, but it starts by just getting there. Why does what we do matter? What happens to this community if we go away? And these are really insightful questions. If they answer them well, you really do walk away with an understanding that, “Man, I’ve got work to do.” But you know where you’re starting from as a team, if people are all over the place. Let’s draw for ourselves a picture of the person that we’re in service of. What does that look like?

Pete Mockaitis

That’s cool. And I’m curious, in your particular instance, what were some of the range of responses you got, and then what do you do with that, in terms of, “Oh, I think this is the right answer”, or how do you steer or navigate that?

Don Yaeger

Well, what you do is you bring all the answers in, put them up on a big whiteboard and then we start talking about them. And I’m not calling anybody out. I’m fascinated by why we’re not on the same page. And I’m okay with it. We don’t have to all parrot each other, but it would be nice if collectively we believed, “This is the avatar of who we are serving.” So, what we ultimately realized is that…

Again, part of my business writes books. Part of my business speaks, either helps put me on stages. Part of my business builds virtual learning programs that I get a chance to teach. Part of my business helps other people tell their story through public relations. So what we realized was our commonality was that we want to be world-class storytellers. And we are in service of those who give us a chance to tell stories. And so, we want to be the best storytellers we can be, and to do that we have to be really good at what we do, but we also have to engage with people who have world class stories to tell.
And so, the further we got into that conversation, everybody gets this sense of purpose around, “Wow, you’re right, man.” Anyway, people began to get this sense that they’re working in a special environment. And you could argue that’s partially my fault that that wasn’t patently evident, just because they’re working for me. But at the end of the day, everybody gets caught up in doing their own thing, and sometimes they forget about the value that the team gets to bring.

Pete Mockaitis

That’s awesome, thank you. So, the book has a subtitle: 16 Things High Performing Organizations Do Differently. We’ve mostly talked about one, and I’m fine with that, but I’d love it if you could maybe also share if that’s the big one – zeroing in on the “Why”, are there any that you would say offer just a big bang for your buck, in terms of a quick win, where it’s like, you know what, if you can just knock out this little annoying thing, it makes a huge difference?

Don Yaeger

The one that really stood out to me that kind of surprised me… So we have back-to-back chapters in the book and sessions in this program that I do, where the great teams aspire, strive to build camaraderie within the organization. That makes total sense. Everyone believes we should have camaraderie. First off, it’s important to define what camaraderie is – an understanding and appreciation for each other.
But then the second piece of that was, camaraderie sounds cool, but it doesn’t always happen. So, what’s the flip side of that? Which is dysfunction. And if we know that dysfunction is real… And it happens in any organization that’s high-performing. Any high-performing organization has dysfunction within it. So the big question is, how do we shorten the lifecycle of the dysfunction?
And the biggest piece of that is opening by, the great teams see dysfunction differently. Most of the rest of us put our hands over our ears or cup our eyes and, “Let’s see no evil, hear no evil. Let’s try to avoid this.” The great ones address it openly and see it as actually a sign of passion. We possess people that have passion, so let’s use that as a strength as opposed to a negative. And how do you manage dysfunction? The best teams do it; they don’t let it overtake the mission, and as a result they are able to get back on track more quickly.

Pete Mockaitis

Alright, so you just take a bright light to, “All right, what’s dysfunctional and how do we get out of it quickly?” And so those are your key questions. Any other prompts that make a big impact?

Don Yaeger

You mean another characteristic?

Pete Mockaitis

Oh no, I mean in terms of getting to the bottom of that dysfunction.

Don Yaeger

The key is that you have to have leaders who are willing to be uncomfortable, because addressing dysfunction in an organization is an uncomfortable position. And if you know that we have two people within the team who are regularly sniping at each other, that are regularly just taking backdoor shots at each other, talking about each other – you as the leader, someone, has to take control of the situation.
Pull those two people together and say, “Look, I get it. I don’t need you to hang out, but I need you to be respectful. What is it about her that you cannot respect? What is it about him that you cannot abide? Talk to me. We’re going to talk this out and we’re not leaving this room until we do. Or if we do, not all three of us will be leaving this room.” And you have to be willing to do so. That willingness to take it on, which most people do not want to do, because it’s nasty, it’s messy, it’s uncomfortable…

Pete Mockaitis

“We’re hoping it’s just going to take care of itself, Don.”

Don Yaeger

And it never does. It only gets worse, right? So, don’t be foolish. The best teams are not foolish. And so, it’s not about just shining a bright light; it’s about literally engaging in conversation.

Pete Mockaitis

All right. Well, tell me, Don – anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Don Yaeger

Ah, no. The only one of these other characteristics on high-performing teams that really stood out was that the best teams have a mentoring culture within the organization. Not a mentoring program, but a mentoring culture. It’s that belief that those of us who might’ve been around a little longer are actively engaged in helping to raise up those who might not have been here as long, to understand. And those who might be younger might be teaching those of us who are a little older about ways to do things more efficiently. But it has to be a cultural value within those great teams, that allows mentoring to become a part of how you see each other.

Pete Mockaitis
All right, thank you. Well now, could you share with us a favorite quote, something you find inspiring?

Don Yaeger

My favorite quote comes from a legendary basketball coach named John Wooden. And he used to love to say, “Make each day your masterpiece.” And that fascinated me because it’s such a simple quote: “Make each day your masterpiece.” It’s five words. But it’s the hardest advice someone can give you, because it means that in order for today to be a masterpiece day, I have to prepare well. I have to actually show up well, I have to deliver on commitments. In order to make today a masterpiece, it’s a lot of work, but if I do it and I string a few of those together, I’ve got a pretty good week. And so, focus on today and make today a masterpiece. Really incredible. My favorite quote.

Pete Mockaitis

And how about a favorite study or experiment or a bit of research?

Don Yaeger

Probably this research on great teams. We all see great teams and we know what they look like when we work for one or maybe we played on one. But what is it about the magic? And what do those who have been engaged in them say? That was probably my favorite thing.

Pete Mockaitis

And how about a favorite book?

Don Yaeger

It’s funny. This one usually surprises people when I get asked that, but I don’t read much fiction. But I had the opportunity a few years ago, I was invited to be part of a two-person book signing in Charlotte, North Carolina. And the other person was Nicholas Sparks, and he wrote a book called The Notebook that he gave to me when he and I talked about my mother, who suffered Alzheimer’s. And I still read it at least once a year, because it allows me to think about my mom, which is pretty awesome.

Pete Mockaitis

Oh, thank you. And how about a favorite tool, something you use that helps you be awesome at your job?

Don Yaeger

Probably my favorite tool is… I’m an incessant thinker. I’m always thinking of some crazy idea or something. And so I have a quick recording tool on my phone that allows me to quickly capture and share crazy ideas, which I have often in the middle of the night divided them between the folks that get to work with me. And we are regularly trying to grow what we do and expand our influence. But anyway, it’s a neat way for me to be able to do it. No matter what’s happening, no matter where I’m driving or where I’m traveling, I could share things really quickly.

Pete Mockaitis

And what’s the name of it?

Don Yaeger

I was afraid you were going to ask me that as I was telling you about it, because I wasn’t prepared for that question. And I don’t have my phone in here so I don’t know the name. I literally have it as a single button on my phone, so I am embarrassed to acknowledge that I don’t know it.

Pete Mockaitis

Well, no worries. If you could just let me know and I’ll include that in the show notes.

Don Yaeger

Awesome.

Pete Mockaitis

We’ll get that going. I use OmniFocus myself for that kind of thing, and it is awesome. I’ll find I have 100 plus ideas just randomly surface – anything and everything from, “Do they have nannies on resorts? Find one. Find such a resort, that’d be fun.” So, it’s cool. Great, and how about a favorite habit?

Don Yaeger

A favorite habit is, I love closing each day with trying to… I’m a man of faith, so a big piece of closing each day for me is a little reading of the Bible. And I’ve got a pretty good prayer sequence that I try to go through every night to make sure I’m covering that piece of my life and reminding myself how important it is.

Pete Mockaitis

Well, you’ve used two of my favorite words next to each other – prayer and sequence. So if you’re able to disclose, what are some of the components there?

Don Yaeger

Well, I begin by sharing my gratefulness and recognizing how fortunate I am for all that I’ve been blessed with. Then I try to focus on those I know to be in need and try to think about things I hope or pray for for them. And then, I always close with talking about my family. And it’s interesting, because I used the word “talking about”, because that’s kind of the way I look at it. You know what I mean? So, that’s the way I round it out.

Pete Mockaitis

Beautiful, thank you. And tell me, is there a particular nugget you share in your speeches or books that really seems to connect, resonate, get quoted back to you, retweeted, etcetera?

Don Yaeger

Yeah. It’s that phrase that I think I used earlier, when we were talking about some of the folks that I get a chance to work with. Michael Jordan, when he was sharing this lesson to me, saying, “A loss is not a failure until you make an excuse” – that comes back up often, because that’s really impactful. Even the great ones lose, but the great ones know how to keep losing in perspective, and they learn something from losing. And that’s a real game-changer for many people when they hear it, because a lot of times we don’t associate losing with some of those folks, right?

Pete Mockaitis

Right. And Don, tell me – if folks want to learn more or get in touch, where would you point them?

Don Yaeger

So, my website is DonYaeger.com. I’m active on Facebook, LinkedIn, Twitter and Instagram, so I regularly respond. In fact, I spent a good piece of this morning responding to different questions and requests that were on those four mediums. So those are probably the easiest place for me.

Pete Mockaitis

Oh, sure. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Don Yaeger

I think that the challenge… When I thought about the model of what you’re building here, Pete, and the question – the reason I brought up the Michael Jordan quote twice is because I think that’s the differentiator between the good and the great, especially at work, is a willingness to not go looking for an excuse every time something doesn’t go your way. And then if they’re committed to stopping the vicious cycle of excuses that seems to wave over all the rest of us – if you can stop making excuses when things don’t go your way, I think you’ll find a degree of opportunity that’s off the charts.

Pete Mockaitis

Beautiful. Well, Don, thank you so much for sharing this. Your compassion and just caringness shines right through, and it’s powerful and it’s a real treat. So, I wish you tons of luck with your books and your speaking and your companies, living out the “Why”, and just all you’re up to!

Don Yaeger

Pete, thank you very much, buddy.