Pete Mockaitis
Michelle, thanks so much for joining us here on the How to be Awesome at Your Job podcast for the second time!

Michelle Tillis Lederman
I love the title of your podcast.

Pete Mockaitis
Oh, thank you. I like your titles as well. I really think that – what is it that the copywriters say? Clear beats clever. It’s like, “Oh, I know what I’m getting here.”

Michelle Tillis Lederman
It’s interesting. I had struggled so much with the title for the new book because I love alliteration, The 11 Laws of Likability, Executive Essentials, that’s my thing. I originally titled the book The Connector’s Club and I got some feedback that it sounded exclusive and it sounded elite. I said that’s really not what I’m trying to project. I want people to realize that being a connector’s accessible. I let go of the alliteration and we landed on The Connector’s Advantage.

Pete Mockaitis
Well, now you’ve got my wheels turning in terms of alliteration. It’s like, Connector’s Club beats Connector’s Cabal in terms of being less exclusive.

Michelle Tillis Lederman
I tried the Connector’s Core. I was like, “I’ve got to find my alliteration.” But the truth is what I’m talking about is the advantage of being relationship-based in your results, so that’s what you get.

Pete Mockaitis
Fair enough. Fair enough. I definitely want to dig into that, but I also first wanted to hear you’ve been doing some connecting all over the world having visited over 70 countries. I wanted to get your take on is there a country you think more people need to visit because they just don’t even know how cool it is?

Michelle Tillis Lederman
When I first thought about that question, I thought our own country.

Pete Mockaitis
There you go. America.

Michelle Tillis Lederman
Yeah, there’s so much – I will tell you, even after I think at the time I had been to 60 plus countries and I went to Yellowstone and I was blown away. It was one of the most incredible places I’ve ever been. It’s right here. We don’t actually visit our own country enough. I think we need to do that more.

But if I was actually answering the question that you were asking, two of the places on my top five list of places I’ve been are Thailand and Africa.

Pete Mockaitis
Oh good.

Michelle Tillis Lederman
Africa is kind of broad. There’s just so many places to visit within Africa. I went from South Africa up to Central Africa and I’m going back. I can’t even narrow it down. There’s just so much to see.

Pete Mockaitis
Well, that’s cool. That’s cool. In Thailand, what made it great? I guess I’m thinking that – I haven’t been there, but I’ve looked at it and I was intrigued by just how far a dollar could go and custom made clothing and more.

Michelle Tillis Lederman
I did a lot more custom made clothing in Vietnam. That was awesome.

Pete Mockaitis
Oh yeah?

Michelle Tillis Lederman
Yeah. I was in Thailand on 9/11 when the towers came down, so how I was kind of taken care of by the people on this remote island. The people are amazing. The food is amazing. They have everything: amazing beaches, the jungle, the wildlife, the city. It just had everything.

Pete Mockaitis
Okay, thank you. Duly noted. Suggestion logged. Okay, cool. Now I want to hear about your book, The Connector’s Advantage. What’s sort of the key idea here?

Michelle Tillis Lederman
Well, the big idea behind the book is that there are certain ways that connectors think, act, and interact that enables stronger connection. The advantage of being relationship-based is that you get results faster, easier, better. I know it’s not correct grammar, but that’s it. Faster, easier, better.

When we can infuse these mindsets, anybody can infuse these mindsets. That’s what I was saying before about it being accessible to all. There is such a thing as a non-connector, but there’s very few people that are truly non-connectors out there.

Pete Mockaitis
Right. Well, that’s what I guess I’m wondering when you say being a connector, being relationship-based, you achieve huge results faster, bigger, stronger, and better, but what would be the alternative, like the alternative perspective of being less relationship-based?

Michelle Tillis Lederman
A lot of times people talk about it as being transactional in your interaction.

Pete Mockaitis
Okay, got you.

Michelle Tillis Lederman
I always say people are connecting for purpose, connecting for need, connecting for themselves. It is a mindset of valuing the relationship.

Here’s how I equate it in life. When you think back in time to the agricultural age, land was the greatest asset that a person could have. Then the industrial age it was machine. In the information age it was technology. We’re now in the network age. The greatest asset that you can have are your relationships. If you think about them in the company perspective, they’re people.

When we say non-connector, a non-connector is somebody who doesn’t believe in the value of relationships. A non-connector is somebody who is so adverse to socializing and to placing any importance on the people. That’s what I’m saying. It’s very limited.

But there’s an entire spectrum. It’s not you are or you’re not. It’s where do you fall on the spectrum of connection. You could be emerging. You could be responsive. You could be acting, but maybe not quite yet a niche or a super or a global super connector. The truth is, you might not need to be. But the further up the spectrum you go, the easier, faster and better results you come up with.

Pete Mockaitis
Well, so I hear you. Maybe it’s just far from my experience or personal belief system to imagine being a non-connector. Maybe we’ll calibrate a bit on the spectrum to – because I think I’ve been here before and some listeners have as well.

Let’s say there’s somebody who’s like, “Connecting is good and cool and networking is apparently something I should be doing, but you know, Michelle, I’m not in a sales or recruitment or marketing-type functions and I’m also quite happy with the job that I’ve got going on right now as well as my friends and the people I hang out with. What is the necessity for me to go about doing some good connecting?”

Michelle Tillis Lederman
Well, that’s great and I’m really happy you have all those things in your life.

Pete Mockaitis
The fictitious person is doing good.

Michelle Tillis Lederman
I’m so happy for this person who is in that place in their life. That said, we don’t stay stagnant in our life. If you think about all the things that you may want in your life, personal and professional, it impacts both. You might want a new job externally, but you might just want a promotion internally. You are 70% more likely to get a promotion if you have an active mentor relationship.

Pete Mockaitis
That’s quite a stat. Thank you.

Michelle Tillis Lederman
Yeah. Maybe you’re not in sales, but part of your job might be to make the customer happy. Referrals make all the difference in how you are perceived within the organization. It’s part of your brand. It’s part of whether or not you get a yes to being on a project that you’re really interested in. Do people want to work with you? It’s also with health and happiness.

There is a statistic. Julianne Holt-Lunstad out of Brigham Young University did research on social isolation. There was an equal mortality impact of social isolation as to smoking 15 cigarettes a day.

Pete Mockaitis
Oh wow.

Michelle Tillis Lederman
Isn’t that crazy?

Pete Mockaitis
Mm-hm.

Michelle Tillis Lederman
If you want to be healthier, which we probably all want, we need to be social. We need to be around other people. It’s also happiness. If you want to be happier on the job, close work relationships will boost your productivity, boost your job satisfaction, and actually predict your happiness on the job. It’s really impacting so many different things.

But let’s even take it a step further. You have all these things and you’re happy and you’re happy with your friends, but what about you might want to buy a new house or maybe a storm hit and you need some repair work. Finding those referrals and finding those resources-

Pete Mockaitis
Oh yeah. It’s so hard to get home renovation professionals that are good.

Michelle Tillis Lederman
Right. Faster, easier, better. All I have to do is put a little note out to my network, “I need this kind of doctor,” “I need this kind of resource,” and I have results within an hour. It’s not just one person. I’ll get multiple results. That’s what being a connector can do for you.

Pete Mockaitis
Okay, thank you. We have a nice compelling why. Let’s dig into a bit of the how here. In your book you lay out seven connector mindsets. Can you give us a little bit of a walkthrough orientation to each of them?

Michelle Tillis Lederman
Sure. I’ll list the seven for you and then we can dive into each one a little bit. But what I want to say is that these mindsets are nonlinear. It’s not like you have to do one then the other. Yes, I write them in a certain order because you have to when you’re reading a book, but they enable each other. You need to think about the ones that you might need to adopt or enhance. There’s some that you probably are doing really well.

The seven mindsets of a connector are that they are open and accepting. They have a clear vision. They believe in abundance. Connectors trust. They’re social and curious—and social and curious is one mindset. They’re conscientious and they have a generous spirit. As somebody who is a connector, does that resonate for you?

Pete Mockaitis
Yes, indeed. It does. I want to dig into a little bit of all of them. All right, open, accepting, clear vision, believe in abundance, trust, social and curious, conscientious and generous spirit.

Michelle Tillis Lederman
Oh, good memory.

Pete Mockaitis
No, I totally have your table of contents of your book in front of me. Secrets. Insider secrets of the podcaster. We’ll put these in the show notes or the Gold Nugget. Anyway-

Michelle Tillis Lederman
Did any of those mindsets surprise you or be like, “Oh, that’s not what I thought of before?”

Pete Mockaitis
I would say that I buy them all. I would say, yup, that works for me. Although, I think there’s the potential for misconception on some of them. For example, let’s just start with open and accepting. What does that mean and what does it not mean?

Michelle Tillis Lederman
Is that one that was surprising or misconstrued?

Pete Mockaitis
It wasn’t, but I think I’m going to give a little bit of a treatment to each and then delve deeper into a couple.

Michelle Tillis Lederman
You have to tell me because I’m guessing at the two that I think you’ll say for that, so I’m waiting to see if I’m right.

But open and accepting is about not just being open and accepting to other people and to connecting, but to be open and accepting of yourself. One of the things I talk about is to accept ourselves and what I call your unique charms. A unique charm is a quality about yourself that is kind of innate to who you are, but that quality doesn’t always work for you, but you don’t want to change it either.

Pete Mockaitis
I like the way you’ve packaged that because I think I’ve got a number of these and they’ve brought me great joy and great pain over the course of-

Michelle Tillis Lederman
Tell me about one of your unique charms.

Pete Mockaitis
I’ve been told that I talk differently in terms of I guess word choice and pacing, meter, annunciation, pausing. For some people, that’s a little off-putting like, “That’s a little bit weird. Is this guy for real? What’s his story? I don’t know if I feel super comfortable having that person be my boyfriend,” is what I’m thinking about.

Other teams it’s just like, “Oh man, this guy he’s kind of fun and different and unique. I enjoy sort of the energy and the vibe of it’s just sort of fun and different being around him.” As a podcaster I’d say, hey, that’s a differentiator. I’m going to claim that as a unique charm there.

Michelle Tillis Lederman
That is a great example of a unique charm. Mine’s not that different. I’ve had multiple ones, but one of mine is that I can talk a lot, which I’m sure you’ve already picked up on. I was always very uncomfortable with silence. I’ve gotten better at it. But I would just fill it up. If I ever got nervous, I would just talk more and talk faster. Here’s the thing. I can come on too much and I can come on too strong. That’s when it can work against you.

But what we talk about in being self-accepting is not just saying, “Well, this is me. Deal with it.” It’s about saying, “Okay, in this exchange it’s not working for me, so I’m going to flex.” A flex is a momentary, temporary adjustment to enable connection to form with somebody else. It’s not changing who you are, but it’s adapting to enable somebody to see beyond that quirk or that charm.

Pete Mockaitis
Yes, I like it. Very good. Okay. We’re being open and accepting of ourselves as well as others. Can you give us an example of what are maybe some barriers or closeness, non-accepting-ness that people can mistakenly engage in?

Michelle Tillis Lederman
Okay, so that was that phrasing that I have to now follow non-something.

Pete Mockaitis
I guess the opposite of being open and accepting – closed and non-accepting.

Michelle Tillis Lederman
Well, so one of the things that we tend to do as humans, which is totally natural and we should not be hard on ourselves for it is that we quickly form conclusions. Now, this is natural and this is necessary and has been in the past. You had to determine very quickly was somebody friend or foe. Do I need to be ready for fight or flight? But it’s still innate.

We have brains that are constantly taking in information, processing it, and forming conclusions. What I try to have people do is to slow their thinking down. One of the things that I talk about is staying in a place of curiosity versus conclusion.

Pete Mockaitis
Okay, yeah.

Michelle Tillis Lederman
And to stay open to being wrong. I think back to business school. You’re put into these cohorts in business school with 60-something other people and you go through your entire first semester in all of your classes with these same 63 people. There was this one woman – now, your listeners can’t see me, but I am about 4 foot 10 and a quarter.

Pete Mockaitis
You’ve got to count every fraction.

Michelle Tillis Lederman
I’ve got to go with that quarter. I want to round up to 4’ 11’’, but the driver’s license people wouldn’t let me. There was a woman in the cluster who was, oh God, 5’ 10’’, former model, born with a silver spoon in her mouth, gorgeous, smart, rich. You just wanted to hate her, right?

She never spoke to me. I always felt like she was just looking down her nose at me because she literally was looking down at me because she was towering over me. We went on a spring break trip together and ended up being placed in the same room. I thought, “Oh my God, this is going to be the worst trip ever.”

Turns out she’s really shy. She just didn’t talk to me because she was not an outgoing person and she didn’t know what to say. We were on this trip and I got to know her and we talked. I ended up being a bridesmaid in her wedding.

Pete Mockaitis
Oh, there you go.

Michelle Tillis Lederman
That is where part of me started saying, “Oh, you know what? I was too quick to look at certain pieces of information and to draw a conclusion and then look to prove myself right.” That’s what we do. We look to prove ourselves right. To being open and accepting is to stay open to being wrong, to stay in a place of curiosity. I give these four questions in the book to help you stay in that place and to question your first assessment.

Pete Mockaitis
Very good. Well, thank you. That’s well understood and encouraging. It’s like any time you think that someone doesn’t like you, it’s like there could totally be another angle to the story and wouldn’t it be fun to discover what that could end up becoming.

Michelle Tillis Lederman
Yeah, and sometimes it’s not about you.

Pete Mockaitis
Right.

Michelle Tillis Lederman
It’s about them. We’re a little self-centered, right?

Pete Mockaitis
Mm-hm. Well, tell us a little bit about the clear vision piece now.

Michelle Tillis Lederman
This is one of the ones I thought you might think could be misconstrued. This is one I often get push back on because people will say, “Well, connectors are really supposed to be outwardly focused and focused on the other person.” I say well, yes, they’re relationship-based. Relationships are bidirectional.

But if connectors are going to get the advantage – results faster, easier, better – they need to know the results they’re looking for. Having a clear vision is about knowing what you want and knowing how to ask for it.

Pete Mockaitis
Okay.

Michelle Tillis Lederman
In this chapter, one of the lessons on teaching is how to ask for what you want and to ask in a way that doesn’t put the relationship at risk.

Pete Mockaitis
What are some of your top do’s and don’ts for asking?

Michelle Tillis Lederman
Well, there’s different types of asks. I’ll give you one example. My favorite is called the opt-out ask. I tell you when you make an ask, give them the reason to say no. Now, I know that sounds counterintuitive, but if somebody wants to say no, they’re going to find a way to say no. If they’re uncomfortable saying no, now they want to avoid you and that puts the relationship at risk.

If instead you say, “If you have the time,” there’s your excuse, “If your company will allow it,” there’s your excuse, “If,” blank. If whatever reason I can tell you that you can use and it would be okay to say no, then I would love for you to do this. Then they could easily say, “Oh, I am really too busy right now.” Then you can say, “That’s okay,” and you live to get a yes another day.

Pete Mockaitis
I kind of like that. The request I get most often these days is “I want to be on your podcast.”
It would be kind of refreshing and nice if someone gave me that upfront permission, which is “If you think this would absolutely delight your audience, otherwise feel free to delete this immediately.” That would make me feel a little bit better. Yeah.

Michelle Tillis Lederman
Well, it’s interesting because as I’ve been doing podcasts, at the end we always have our little conversations and I often say, “Hey, if there’s another show you think I’d be a great fit for, I welcome a recommendation.” That’s very easy for you to be like, “Well, I can’t think of a show that is a great fit.” That’s okay.

Pete Mockaitis
Right.

Michelle Tillis Lederman
Or that pitch person can say and be a little bit more specific about “Here’s why I think it would be a fit if you’re looking for that angle right now.” There’s your excuse, “We’re not focused on that angle right now.” You can see how quickly you can find that little clause to add to give that person permission.

Pete Mockaitis
I think it’s also great because in a way it gives you some permission because if you’re like, “Oh, I’m kind of scared to ask. I don’t know. I don’t want to put them out. I don’t want to be too aggressive or make them uncomfortable.” It’s sort of like if that little bridge lets you get over the hump so that you can make the request that needs to get made, then well, it’s just great for yourself psychologically.

Michelle Tillis Lederman
Exactly. We have to get over the hurdle of asking. I forget that you can ask half the time. I’m so accustomed to asking somebody else what they need and trying to be helpful and give and all of that, but I have to remember and we all have to remember that we are allowed to ask as well.

It’s much easier to ask when you have a mindset of that generous spirit, which I know we’ll get to because even if you haven’t given to the person you’re asking something of, when you know you have that mindset, it gives you permission to put a request out to the universe because you give to the universe. I know that sounds a little bit hoo-ha, but energy is exponential.

Pete Mockaitis
Right. Let’s talk about hoo-ha and the universe. Let’s talk about abundance for a second because that could go any number of interpretations. When you say they believe in abundance, what precisely do you mean by that?

Michelle Tillis Lederman
Well, when I originally wrote the chapter, I said people come from a place of abundance versus scarcity. Then I just kind of wanted to get rid of the negativity and I just said they believe in abundance. I don’t want people to think that abundance means that you have a Pollyanna attitude and everything is just rose-colored glasses. That’s not what abundance is.

But abundance is the belief and the mindset that there is enough and that what is right now, doesn’t mean that’s how it has to stay.

I always think back to my time in my finance days. Usually they don’t put in my bio that I’m a recovering CPA, but I did spend ten years in the field of finance. When I started, there was only one female partner in the firm. It was a scarce accomplishment for a woman to rise to the top. At that time, women were very competitive with each other because it was you or me. That is a scarce attitude.

Pete Mockaitis
Got you. Yeah.

Michelle Tillis Lederman
An abundant attitude would be okay, there might only be one now, but who’s to say there can’t 100 in a few years. It’s open to the possibility of more.

For me, it enabled me to start because, I will tell you, this one’s hard for me. I grew up as a without and it was hard for me to move from that knowing place of protectiveness and defensiveness and scarcity and keep what you have because you might not have it, to a place of “I don’t have competitors. I have a … partners. I have a lot of potential people to collaborate with. But I’ve got nobody to compete with.”

Pete Mockaitis
Right. I think that that’s a nice way to think about in terms of abundance. It’s not that we have to fight for a limited slice of anything because there could just be more of that something.

I keep bringing it back to the podcast because I guess when you have a mic in your face, that’s what you’re thinking of. I think that some would say, “Oh, there’s a finite amount of time that someone can listen to a podcast in the course of their day” and therefore you might think of other podcasters as competitors, but I really don’t.

I think well, if you have enough really good engaging shows out there, you’ll just sort of reallocate time as a listener away from something less compelling maybe in terms of lower quality TV or talk radio or whatever. I’m right with you there. It’s not about competing with others for a finite number of spots, but, especially if you’re getting creative, you can grow the number of spots.

Michelle Tillis Lederman
Yeah, or even a finite number of guests. I know a lot of podcasters that have the same guests. I was on one last week and he was saying one of the things about abundance is not to judge yourself or compare yourself to others. It’s to really kind of have your own measures against yourself because as soon as we start doing that to others, then we’re coming from a scarce place.

Pete Mockaitis
Right. When I was thinking about abundance, I was wondering in terms of – I enjoy connecting. I think it’s a lot of fun to build relationships to hang out, chat with people, and become friendlier. I guess where I get hung up a little bit is the extent to which time spent doing that is with opportunity cost potentially at the expense of cranking out deliverables, work product, whatever.

I’m sort of wondering, well, how much is optimal in terms of the allocation of time because in a way, if I’m doing stuff on LinkedIn with folks or at networking event, a cocktail party, etcetera, then I’m not producing a document or podcast episode or whatever.

I guess it’s about that clear vision again, is what is the best amount of time to spend doing the people stuff versus the other stuff because your thesis here is that those connections let you get more done faster, better, but at the same time you are spending less time sort of doing the thing itself.

Michelle Tillis Lederman
Totally get it. The struggle is real. It is one of my biggest challenges is finding the time. I have these mindset missions throughout the book so that you can think about how you can incorporate that mindset into your interactions. In this chapter, the mindset mission is about investing time, but there’s also finding time. There’s a lot of time that is underutilized.

I’m all for downtime and I believe in it wholeheartedly. If that’s what you are intending to do with that time, then don’t do anything else. But there are times where it is just underutilized.

For example, lunches. We often are just doing them at our desk. You’re not really being efficient with your work. That’s a great time to actually – once a week, it doesn’t have to be every day – just once a week have a meal with somebody else. It can be right in the building. It can be right in the kitchen area. You don’t have to go out and make it crazy, but just spend a little time with somebody else.

Your commute time is another underutilized time. Your not really downtime, but I’ve shared commutes with people as ways to catch up. I’ve done emails reconnecting with people while I’m commuting. That’s great found time. If you’re a driver, it’s a great time to be on the phone. They can keep you company.

For me, anytime I’m in food coma is a great underutilized time because my brain’s not really functioning after I eat, so might as well schedule a call after lunch every day and just do a catch up until the food digests and I can use my brain again.

Pete Mockaitis
That’s very clever.

Michelle Tillis Lederman
Yeah. I always say do the things that you’re doing and invite people to do them with you. I used to do dog walk play dates. I met somebody at the dog park that I ended up hiring on my team. I do the circuit at the gym and I will get in a group with some people to catch up with the moms from school or somebody who is also writing a book or whoever it might be that’s in the gym that day.

You can capitalize on the things that you’re already doing and invite people who might be interested in doing them with you.

Pete Mockaitis
I love it. I love it. Tell me then, what’s the conscientious part about?

Michelle Tillis Lederman
I’m so glad you went there because when you were talking about the podcasting and people asking you for things, I’m like oh, you’re going right into the conscientious mindset because connectors do what they say they’re going to do. They follow up. They follow through.

In order to be conscientious and to have that mindset, you need to be very clear on what you’re willing to say yes to and be comfortable saying no and setting boundaries. One of the things I talk about in this chapter is know how to say no and know how to say yes. Yes and no are never just yes or no. There’s ‘yes, if,’ and ‘yes, after’, and ‘yes, when,’ and ‘yes, with,’ and there’s no ‘but.’

Pete Mockaitis
‘Yes, if,’ ‘yes, when,’ yes, after,’ not ‘yes, but.’

Michelle Tillis Lederman
The ‘but’ goes with the ‘no.’

Pete Mockaitis
I hear you.

Michelle Tillis Lederman
The ‘no’ is hard, but we might say, “No, not at this time,” “No, but this,” “No, but somebody else can-.” You might not be able to do something that they’re asking, but here’s something else. It feels a lot better for everybody.

Pete Mockaitis
Right. I think it might be an Austin Powers’ movie where they say “Short answer yes with an ‘if.’ Long answer no with a ‘but,’” which is kind of what I’m thinking about and giggling right now.

Michelle Tillis Lederman
Okay, so I don’t know that line, but I’m loving it ….

Pete Mockaitis
I think it’s from an Austin Powers’ movie. We’ll make sure to link to that. That’s very important for the show notes. We’ll cover that. I like that a lot.

I want to hear some of your favorite ways to say no. You sort of offered some alternative resources they can link to or different timings because say no is tricky for some people, so how do you do it well?

Michelle Tillis Lederman
One of the things I do is I give them a way that they can get a yes later. For you, if somebody wants to come on your show and it’s not the right fit right now, you might say, “Well, when you have written a book,” or “When you are focused on this area.” You could give them a when they could get a yes from you.

For me, I get a lot of people asking me to come do talks. I have a pro bono calendar and I’m happy for non-profits and for causes that I think are wonderful to come out and do a talk, but I also try to set boundaries because my husband literally had me put the word ‘no’ on my computer for over a year until the sticky gave out to give myself permission to say no because I was saying yes to everything and then you stretch yourself too thin.

I remind myself that saying no to something is saying yes to something else. Sometimes that saying yes to something is saying yes to yourself or your family or that downtime.

Pete Mockaitis
Yes.

Michelle Tillis Lederman
That was a mindset to become more conscientious of what I was agreeing to. When somebody would ask me to do a free talk and they were like, “Yeah, we have 30 people and it’s an hour from your house during rush hour, but we’ll buy you dinner.”

Pete Mockaitis
Right.

Michelle Tillis Lederman
I can’t eat when I’m talking anyway. And it wasn’t really about the dinner. It was “No, I can’t do that, but I’ll tell you what. If you can get a couple of organizations together and get me a couple hundred people and if they’ll each buy a book in advance, I will come down.”

Pete Mockaitis
Right.

Michelle Tillis Lederman
Or something along those lines that say “Here’s how I can say yes to you.”

Pete Mockaitis
Well, I’m intrigued. When you say that you’re saying no to something is saying yes to something else. That’s getting me thinking of did you have, as you were learning to say no better, a particular sort of default comparison point in terms of “Hey, if I say no to that, I’m saying yes to this particular other thing,” whether it’s myself or family or a paid speaking engagement or whatnot.

I’m thinking that really strikes me as a means of if you can establish a clear bar in terms of “what am I comparing this to?” Because in a way you’re comparing it to everything, opportunity cost means you can do anything else in the world if you weren’t doing that thing. But did you have these sort of go-to comparison points like “Is this more worthwhile than X?”

Michelle Tillis Lederman
It’s a really good point. I love that. I don’t know if I really did. I think at any given time that I was being asked it was what was on my mind at that moment. But what I was finding was I was being asked to do things that I just didn’t have capacity. In my mind I was leaving myself open for potential and for opportunity. I was also really okay with a day on the couch.

Pete Mockaitis
Yeah. That’s good. You compare that to that alone and that’s working for you. Okay. Cool.

Well, also when you said conscientious, where I thought you were going to go with that as well is just the notion of the follow-up. It’s so common that the follow-up just never happens. I wanted to get your take on do you have any pro tips for bringing about more consistency if you say, “Oh yeah, I’ll send you the name of that contractor,” or “Oh, I’ll make sure to send you,” whatever.

It seems there’s a lot of verbal promises made that don’t materialize in my experience. What are your tips there?

Michelle Tillis Lederman
We all need our own systems. I’m happy to share mine. That is one of the things that a connector does. They follow through. They do what they say they’re going to do. They do things in a certain way. I talk about how does a connector do things in the book like how do they make an introduction, how do they follow up. Whatever it is that they might do, they do it in a particular way.

For me, I’m often saying those things. I think about the anatomy of a conversation as looking for the next point of contact. If in your mindset, if you’re relationship-based, you’re looking for the reason to stay in touch with somebody. You’re looking for that connection point. I’m always looking for that in that conversation. Once I find it in the conversation, I feel that it’s okay for the conversation to end because I know the relationship can continue.

What I will do is depending on the situation, if I have a card, I will write something on the back of their card. I have a graveyard of business cards in my office. I’m looking at the pile that probably is over a foot tall if I stack them all on top of each other. If that card did not have something written on the back, they probably did not get a follow up because you can’t.

It’s okay that you cannot follow up with every single person, but if you know what the follow up is going to be, it’s much easier to do it. If I don’t have a business card, I will actually take my phone out and I will put it write in my to-do list. I don’t use the tasks. I actually just literally put it as a calendar item, an all-day event. It shows up at the top of my calendar.

I’ll say connect so-and-so to so-and-so or send so-and-so something. Then I don’t have to think about it because my calendar will tell me and I’m a slave to my calendar.

Pete Mockaitis
I like that a lot. OmniFocus is my tool of choice there. It’s beautiful when your mind feels free to not have to remember and hold those things. It’s there and you don’t have to worry. It’s going to get done and you can continue with life. We’re talking tools now, so let’s keep it going.

Michelle Tillis Lederman
Yeah, I want to hear more about your tool.

Pete Mockaitis
Sure. Well, Omnifocus. Have you heard of it or seen it in action?

Michelle Tillis Lederman
No.

Pete Mockaitis
It’s a dream. It is software for the Mac and iOS. It’s so nifty in that you can take a task or action and just do everything with it. Some people say, “Whoa, this is overkill,” and it can be.

You can take a task and then you can add it from your phone and it’s just one button, just super quick. Then that’s sort of like the fundamental unit. If you wanted to, you could choose to tag it with the context in which you can do it or assign it to a particular project, give it a due date or a flag or tagging with certain resources or people you need to be with, you may be add the amount of time it needs to take you, you can add an audio recording or a pinned note.

That’s what’s nifty is you have the ability to manipulate it any way that you could conceive of wanting to manipulate it or if you just want to snag it and make sure you didn’t forget it, you could just simply do that too. I like that it has the simplicity and beauty, but it also has the power.

Michelle Tillis Lederman
It does sound a little overwhelming.

Pete Mockaitis
If you just want to hey, here’s my to-do list, here’s 15 things and I’m checking as I do, then that works as well. But I guess, what I dig is how when you put them in by project – I’ll get tons of ideas every day. Then I can sort of bring them into their respective project areas. Then when I am ready to kind of move forward, it’s like, “Let’s get some podcast growth going,” and I can say, “Oh hey, great. Over the last three months, here are the dozens of ideas that I’ve had all right there.” I think that’s pretty cool.

Michelle Tillis Lederman
I think it’s all about what you get used to that makes you efficient. You were talking about tools, I love Outlook. For me, it is everything. I color code my calendars, so I have conditional formatting, where if I put the word ‘call’ in an item, it turns out orange, if I put the word ‘meeting’ it turns out blue, so I can visually very easily see how I can plot my day.

I try to do calls on certain days and meetings on certain days. I even have a note for a video so I know whether or not I have to put makeup on if I’m going to be on one of these shows.

I don’t use the task functionality with the flag. I don’t need to add the layers to it. I have my own system of putting everything in the all-day event and then every day I look and if I did it, I get to delete it and I don’t even see it anymore or I move it over.

Then I can also say, okay, follow up with so-and-so, I’ll put in the note “Last contact, certain date,” or I’ll put the text of the email or whatever it might be so that I have the quick way to find the information rather than having to search, “Who is this person I have a call with three months from now? Why do I have a call with them?” It’s all right there and very easy.

Pete Mockaitis
Well, that’s excellent, yes. I think that you’re right. Some people can get sort of zealous about their systems or their tools, like this is the way, but I’d say hey, if you feel like your brain is clear and not oppressed with remembering and you’re not forgetting and embarrassing yourself, then it sounds like you’ve got a workable system. If it’s not the case, well, hey, maybe think about your system.

Maybe it’s Outlook, maybe it’s Omnifocus, maybe it’s the notes app in your phone, but whatever it takes. I want to hear your take on LinkedIn, connecting in LinkedIn.

Michelle Tillis Lederman
I love LinkedIn. I actually do a whole chapter on tech tools with a major focus on LinkedIn. If we think about the entirety of the virtual world, there’s so many platforms out there. There are great ways to connect. What I tell people in terms of choosing your platform, for me, my main platform is LinkedIn, is thing about where you already are, where you’d like to be, and where are the people you connect with.

If you are in a very visual field, if your job is in graphics or architecture or design or anything like that, even food, you might want to be in Pinterest or Instagram because they’re very visual. If you are more of a B2C in your work, you might want to be on Facebook because that’s a little bit more of the individual, whereas LinkedIn is B to individual, but it’s also B2B as a business platform.

That’s just kind of a big picture as you think about what platforms to be on because you can’t be on them all. You’ll stretch yourself too thin. If you think about like I don’t have enough time in the day, then really focus on one or two platforms and not on all of them.

Pete Mockaitis
Right.

Michelle Tillis Lederman
Yeah, I know you’re going to put all my social media in the show notes, but I usually do direct people to LinkedIn. That’s the place I’m spending the most time. What my tips are, I have tons of them. Where do you want me to start?

Pete Mockaitis
Oh sure. I’d say what are most of us doing wrong on LinkedIn?

Michelle Tillis Lederman
The biggest mistake that I don’t think I’m seeing as frequently anymore, but I still see it, the biggest mistake is not having a picture or having a picture that is not kind of a head and shoulders clean shot. Unless what you do is related to what that picture is like if you’re a snowboarder or something like that. It shouldn’t be a glamour shot. It shouldn’t be a motorcycle shot. It shouldn’t be a cartoon of you, unless you’re a cartoonist.

It should really be able to say, “Okay, I can recognize that person if I passed them on the street.” That’s one of the biggest things. The other biggest thing is – sometimes the app is at fault for this – is connecting to somebody without a personalized note.

Pete Mockaitis
Right.

Michelle Tillis Lederman
I don’t mean that note that says, “I’d like to add you to my professional network on LinkedIn.” Don’t give me that canned message.

Pete Mockaitis
Uh-huh. You’re saying that it’s partially the app’s fault because sometimes when you push it, you don’t even know that it’s automatically doing that.

Michelle Tillis Lederman
Yeah, I try to do it on my desktop a little bit more than on my phone because I find when I try to connect to somebody on my phone, it doesn’t allow me to put that note. What I try to do if that happens is then I will go then send a message, but if they haven’t connected, then – it just is easier if you can send the note from the onset. Sometimes it works on the phone and sometimes it doesn’t, so we’ll tell LinkedIn that.

But I always just tell people to be personal. Why are you reaching out? I actually reached out to somebody today because my chiropractor watched his show and was talking about him. He started talking about him in a way that was kind of like, I do all those things. This is somebody I should know. I reached out to him and said, “My chiropractor likes your show. Sounds like we do a lot of the same things. Would love to connect.”

Pete Mockaitis
Got you.

Michelle Tillis Lederman
That was the note.

Pete Mockaitis
That’s good. That’s good.

Michelle Tillis Lederman
Yeah.

Pete Mockaitis
And it’s got just a little bit of context because otherwise, I don’t know.

Michelle Tillis Lederman
It’s real. They know I’m not like-

Pete Mockaitis
A bot.

Michelle Tillis Lederman
Okay, that’s …. That will get somebody’s attention. I also love to look at shared contacts. If you are a second contact with somebody, go look at the shared contacts and then look for that obscure person like, how the heck did they know that person I went to camp with.

Pete Mockaitis
Yeah.

Michelle Tillis Lederman
Then I’ll say like, “How do you know Jo Shmo? I went to summer camp with him when I was 13 years old.” Then you have that – now we’re kind of going to my first book, which The Law of Likability, that’s that law of similarity and that law association. People like people like them and people like people who they know. It kind of gives you that, “we have this person in common.” It’s not just another contact; it’s somebody I really know and we can start a great conversation.

Pete Mockaitis
Absolutely. Do you think about the keywords at all with regard to what’s in your profile and how you representing yourself and what’s findable?

Michelle Tillis Lederman
Yes, but maybe not as much as I should, but yes.

Pete Mockaitis
Any pro tips there?

Michelle Tillis Lederman
I do think if you go down to that skill section, that really helps a lot with the SEO and the search-ability. Yeah, people give you those recommendations, but even just having those phrases within your profile will help you come up in the search.

The other thing I would say is, unless there’s a reason not to, then I suggest connecting to more people than less. I don’t have LION. I’m not a LinkedIn open networker, but if I can find a reason – if I don’t think you’re going to spam me or ask me for my hand in marriage, which I’ve had happen a few times. ….

Pete Mockaitis
You’re making an impression, Michelle.

Michelle Tillis Lederman
I’ve had these notes where it says, “I know this is not – but I was taken by your smile,” I’m just like, “Oh no, block.” But unless if they’ll be one of those, then you are going to increase your search by being connected to more people because it expands your network and you’re more second in line and you’ll come up in other people’s searches. It helps you to be connected to more people.

Sometimes people are really stringent with it. I used to be a little bit more stringent with it. I really wanted to know who was in my network, but I what I started to realize was if I was willing to receive a request from somebody in my network and ask a request from somebody in my LinkedIn network even if they were weak ties, then I would be willing to say yes to those connections.

Pete Mockaitis
Got you. Cool. All right. Well, tell me, any other final tips when it comes to maybe the maintenance of authentic relationships because it can be quite easy to kind of lose touch with folks, especially if you’re connecting with a lot of them. How do you go about the maintenance mode?

Michelle Tillis Lederman
That’s a great question. It’s never too long. That’s the one thing I want people to remember. It is never too long because some people are like, “Well, what’s too long before you can’t really reach out anymore?” There’s no such thing.

You know how many emails I have sent that had a subject line ‘Been too long,’ or ‘Thinking about you,’ or ‘Let’s reconnect,’ and just owning the fact that yeah, you lost touch or yeah, it’s been a while, just really doing those little light touches to just keep in somebody’s mind without getting in their face.

Pete Mockaitis
So that’s your subject line, ‘Been too long.’ Then what’s the rest of the message?

Michelle Tillis Lederman
Then I’ll send a note saying, “Hey, you just popped into my head. Wondering what you’ve been up to. Here’s my quick update. Let’s catch up.”

Pete Mockaitis
Beautiful.

Michelle Tillis Lederman
Two, three sentences. You’re spending less than three minutes on the effort of just putting yourself back into somebody’s mind. Even if they don’t respond, you still put yourself back into the front of their mind.

Pete Mockaitis
Well, and now I’m wondering is it the – if you had to put a number on it, what proportion of those messages get a reply?

Michelle Tillis Lederman
I would say the majority of mine do to be honest with you.

Pete Mockaitis
Sure.

Michelle Tillis Lederman
I use different formats. Sometimes I’ll use email. This week I actually reached out to somebody on Facebook Messenger because I know that’s where she is. It’s somebody who I know. She’s not a strong relationship, but I also know she’s going through something, so I sent a little note on Facebook Messenger saying, “Hey, I was just thinking about you. Hope-“ somebody in her world is ill and I said, “Hope your friend’s feeling better.” That was it.

She was on at that moment and she instant messaged m
e back and we had a quick three or four back and forth and that was that and she knew I cared. That’s all you’re really trying to do in maintenance is to say, “I care. I’m thinking about you. I want to stay in your world. You’re important enough to me to make an effort.”

Pete Mockaitis
Got it.

Michelle Tillis Lederman
That’s it.

Pete Mockaitis
All right. Any final thoughts before we hear about your favorite things?

Michelle Tillis Lederman
Oh, I know these favorite things. I don’t know if-

Pete Mockaitis
I don’t know if they’re new. We’ll see. The diligent listener might compare.

Michelle Tillis Lederman
I don’t remember all of them, but hopefully I’ll have some good answers for you.

Pete Mockaitis
All right.

Michelle Tillis Lederman
Okay, let me have it. I’m ready.

Pete Mockaitis
All right. How about a favorite quote?

Michelle Tillis Lederman
One of my favorite quotes is actually from a song, “You’re never fully dressed without a smile.”

Pete Mockaitis
And a favorite study or experiment or bit of research?

Michelle Tillis Lederman
I don’t know if this is a favorite, but I actually recently was just looking a study, so it’s front of mind. It was the Decision to Attend study because I was looking at why do people say yes to go into certain networking conferences or social events and actually networking was one of the top three reasons. I thought it was really interesting.

Pete Mockaitis
How about a favorite book?

Michelle Tillis Lederman
7 Habits of Highly Effective People if we’re doing business books.

Pete Mockaitis
Oh sure.

Michelle Tillis Lederman
If we’re doing non-business books, I have a whole other list.

Pete Mockaitis
I’ll take one from the other list as well.

Michelle Tillis Lederman
Anything Ayn Rand, anything Frank McCourt. What did I read recently? Oh, Ely Oliphant is Perfectly Fine was very good.

Pete Mockaitis
How about a favorite tool, something that helps you be awesome at your job?

Michelle Tillis Lederman
We already talked a little bit about Outlook and LinkedIn and those are probably two of my favorites.

Pete Mockaitis
All right and a favorite habit?

Michelle Tillis Lederman
I don’t know if I really have habits.

Pete Mockaitis
That’s intriguing right there.

Michelle Tillis Lederman
I think I will get into habits but then get out of habits. I’m very inconsistent with structure. I think maybe being unstructured is my habit.

Pete Mockaitis
That’s fascinating.

Michelle Tillis Lederman
I don’t know if that’s a good answer.

Pete Mockaitis
Well, now I’m wondering are you unstructured at reoccurring times of the day.

Michelle Tillis Lederman
No. Okay, maybe the only habit I can think of is that there’s typically always a jigsaw puzzle on my dining room table. How’s that?

Pete Mockaitis
No kidding. That is interesting. My brother’s amazing at puzzles and somehow I’m not. He’s two to three times faster than I am at putting together puzzles. It’s amazing.

Michelle Tillis Lederman
I love them. I find them meditative.

Pete Mockaitis
It really is soothing in terms of you’ve got nothing else to do and it takes all – at least for me – it takes all my brainpower or the vast majority to continue making progress on a puzzle, so I can’t worry about anything else.

Michelle Tillis Lederman
Yeah, I’ve got a monkey brain. It’s always thinking about a million things, but when you’re focused on a puzzle, everything else falls by the wayside, which is why I find it very calming.

Pete Mockaitis
Is there a particular nugget that is really seeming to connect and resonate with folks from the book? Maybe it’s highlighted or retweeted a lot.

Michelle Tillis Lederman
Yeah, actually the last line of the book. It’s that networking is something that you do, but a connector is someone that you are.

Pete Mockaitis
Okay, yeah. That feels very retweetable, but hopefully you haven’t ruined the book if you spoil the ending there.

Michelle Tillis Lederman
No, no. That’s just kind of the way to land it.

Pete Mockaitis
Certainly. That was one of my favorite jokes is a non-fiction book and they said, “Oh, tell me how it ends.” Zing. If folks want to learn more or get in touch, where would you point them?

Michelle Tillis Lederman
The best place to start is my website, which is Michelle, with two L’s, Tillis, T-I-L-L-I-S, Lederman, L-E-D-E-R-M-A-N.com. From there you can get to my YouTube. I do videos on my blog. You can find all that social media that we were talking about.

But if you want to get the book, go to TheConnectorsAdvantage.com. I’m giving bonuses away even after the pre-order period. I’m going to leave those bonuses up so that you get some extra goodies when you get the book. I’m actually telling people to BOGO with the book, to buy one, gift one and use the book as a means to reconnect with someone.

Pete Mockaitis
Clever, yeah. Do you have a final call to action or challenge for folks seeking to be awesome at their jobs?

Michelle Tillis Lederman
Pick three. Pick three people. I want you to pick one person that you’ve lost touch with from your childhood, your college days, your last job that you want to reconnect with, one person that is in your existing life that you want to strengthen a relationship with and then one person of your choice. Pick three. Have those people’s names in your mind and then find one way to reach out to them within the next week.

Pete Mockaitis
Beautiful. Michelle, it’s been a lot of fun once again. I wish you lots of luck with your book, The Connector’s Advantage, and all your other adventures.

Michelle Tillis Lederman
Thank you for having me. It was so much fun.