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800: How to Get Better at Asking for Help with Dr. Heidi Grant

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Dr. Heidi Grant reveals the secrets to asking for and getting the help you need.

You’ll Learn:

  1. Why asking for help is beneficial for everyone involved 
  2. The do’s and don’ts of asking for help
  3. The telltale sign that you need to ask for help

About Heidi

Dr. Heidi Grant is a leadership, influence and motivation expert, who is ranked among the top management thinkers globally.  Her books include 9 Things Successful People Do Differently, and Reinforcements: How to Get People to Help You.  She is a frequent contributor to Harvard Business Review and CBS Mornings, and her TED talk has been viewed more than 3 million times. 

 

 Resources Mentioned

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Dr. Heidi Grant Interview Transcript

Pete Mockaitis
Heidi, welcome to How to be Awesome at Your Job.

Heidi Grant
Thank you so much for having me.

Pete Mockaitis
Well, I’m really excited to dig into your wisdom, and, first, I want to hear a little bit about you and science fiction.

Heidi Grant
Oh, I’m a huge science fiction nerd. It’s my favorite thing on the planet. Science fiction and fantasy. I’m one of those people that refuses to pick sides on the whole Star Wars-Star Trek debate because they’re both amazing, so it’s like choosing between children. You just can’t do it. And, also, Lord of the Rings, I think I remember I had a boyfriend in college who gave me a birthday card that was actually written in Elvish runes. He probably lasted longer than he would have normally. That was such a cool thing.

So, yeah, big science fiction nerd, big comic book nerd as well – Marvel, DC, all of those things. Those are the things that are sort of my brain candy where I do a lot of hard thinking during the day and the night. I relax by watching people in spaceships do cool things and meet aliens. That’s very relaxing to me.

Pete Mockaitis
Well, that’s good. That’s good. Well, it’s funny, we’re talking about your book Reinforcements: How to Get People to Help You and I’m thinking about, right now, I read a book, this is my nerdiness, I read a book in college entitled Make It So: Leadership Lessons from Star Trek: The Next Generation.

Heidi Grant
Oh, that’s amazing. That’s amazing.

Pete Mockaitis
And I think Captain Picard was great at getting people to help him.

Heidi Grant
Absolutely. Jean-Luc had so much to say. Absolutely. And he was a fantastic mediator as well so he could help you to choose sides. Both kind of come together over an issue. Very wise man. I’m sure that was an excellent book, actually.

Pete Mockaitis
Well, I really did enjoy it. Well, let’s talk about how one gets people to help you. Any particularly surprising and fascinating discoveries you made as you did your research here?

Heidi Grant
Yeah, I think you have to start from…and I wrote the book, this was a book I wrote because this was something I was so good at. In fact, the opposite is true. There’s a running joke amongst psychologists that all psychology is me-psychology because we, like most researchers, are either interested in things they are very good at or things they’re very bad at.

And this was one of those cases where I was interested in this topic because it was something that I, to this day, even I struggle with feeling comfortable asking other people to help me. And I couched in all these positive terms, “I’m very independent,” “I’m very self-reliant,” and that’s what we say to ourselves. When, really, what it is, it’s like, “I’m very deeply uncomfortable making myself vulnerable in that way.”

And so, I wanted to kind of understand it, and I had colleagues who, we were doing research at Columbia that we’re kind of digging into sort of the first piece of the puzzle, which is trying to understand why it is that we’re so uncomfortable with asking for help and why it is that we’re so wrong about the chances of actually getting help.

A colleague of mine did a ton of research that was really interesting, she’d bring people into the lab and she’d ask them to go out, and they would be paid to do this, they would be tasked with going and asking strangers for various forms of help, asking them if you could use their cellphone, if they would fill out a survey for you.

There was one where she had people go into the Columbia library and ask people who were in the library if they would write the word pickle on the inside of a library book, so the requests were odd, and everyone hated it. The minute when they found out what the study was about, they were just absolutely filled with dread because it’s, again, very human to be very uncomfortable with the idea of asking people for help, particularly strangers.

And she would ask them, “What are the odds you think people will help you? What percentage of people will say yes? Or, how many people will you have to ask before someone says yes?” They would go to like Penn Station or Grand Central, these are very public places, and just walk up to strangers and ask for help.

And what she found was that first of all, they were filled with dread, and then they would wildly underestimate the odds of actually getting help, that typically by a factor of, like, roughly 50%. So, people are at least twice as likely to say yes than we realize. And what was so interesting about this was that they would go out, and they would say, “Well, nobody is going to say yes to this,” and, in fact, a whole bunch of people said yes and were very helpful.

So, they would leave the lab full of dread that this was the thing they had to do, but then they would come back filled with this, like, warm glow of just how wonderful people turned out to be. Everyone had this experience of thinking, like, “Huh, human beings are a lot better than I thought they were.” And so, this was sort of one of these fundamental truths that one of the big obstacles we have to asking for help is that we tend to think we’re much more likely to get a rejection than we actually are.

And, of course, very few people, willingly walking to a situation where they think the odds of rejection are high. So, the beginning of the book is just sort of unpacking, like, actually, human beings are kind of wired to be helpful. It is our natural state. It’s one of the things all humans find most rewarding, or at least most humans who aren’t sociopaths, which is most of us.

They find most rewarding, and it is one of the strongest sources of self-esteem and wellbeing and life satisfaction to feel like you are doing things that have a positive impact on other people. So, people actually love to say yes, they love to help one another. And even though we each know this about ourselves, that we all like helping other people, somehow, when it comes to other people, we think, “Well, they don’t though and they’re going to probably reject me.”

So, part of it is it’s just kind of understanding that we’re often approaching asking for help kind of with the idea that we’re not going to get it, and that it turns out to largely not be the case.

Pete Mockaitis
Okay. Well, that’s super helpful, and, yet, you say that, here, you’ve written the book on the subject and you still feel discomfort. So, knowing that is great, like, “Okay, cool. I have some logical, rational, sort of prefrontal cortex reassurance and reasons that it’s all good to ask for help, and people actually enjoy helping, and yet I still feel uncomfortable.” It sounds like that can take a while to master. But do you have any pro tips on how we can nudge it a little bit more there?

Heidi Grant
Sure. Get a little more. Well, I think, like anything else, practice makes perfect. And so, and certainly practice makes comfortable. Like, the more we do a thing and we realize we didn’t die, everything works out okay, the world didn’t open up and swallow us, then we get a little bit more comfortable with it.

I think it also helps to actually have, be armed with a few strategies that increase your chances of success. One of the things that I talk about in the book is, and I mean this in a very helpful way, is that if you aren’t getting the help and support that you need in your life, odds are good it’s kind of your fault. And it’s not something people want to hear.

Each of us runs around thinking that we’re not getting…very few of us, actually, I feel like, I think we’re getting the support and help that we could certainly benefit from. And a lot of times, we should have these stories in our heads about how that’s not, like, “Oh, it’s so terrible that I’m not getting the support, and other people should be giving it to me.”

So, one of the other things I talk about in the book is sort of what a potential helper needs in order to help you, and that very often we don’t give them those things so that’s why they don’t help us. So, it’s not that people get lots of help. It’s that when they don’t get it, it’s kind of because there’s something they’re not doing, or something they’re doing that’s actually kind of counterproductive.

So, in terms of the things you need to do, we can kind of start there, what you need to do in order to actually get help, your helper kind of needs four things, I talk about in the book. So, the first is to actually know that you need help. This is already, foundationally, one of the biggest problems and one of the reasons why we don’t each of us get the help, either personally or professionally, that we need. We feel like that our need for support is obvious to other people.

The psychologists call this particular bias the allusion of transparency. We feel like our thoughts and our feelings and our intentions and our needs are very obvious to other people because they’re obvious to us, “So, clearly, you must know that I need help.” Especially true, of course, or with the people that we’re around the most, so with our closest coworkers, with our partners, with our family, our closest friends. We think they know, like, “I need help and you can tell.”

In fact, there’s tons of research that shows that nothing could be farther from the truth. Even the people that know us well and are around us every day often actually just simply do not see that we are in need of help because each of us, ourselves very much included, is mostly focused on our own needs, and so we do not see everything there is to see, and it’s very easy to miss the fact that somebody actually could use your hand with something. It’s really easy to skip that.

And we don’t say anything. And we say things to ourselves, like, “Well, it should be obvious to you,” “It should go without saying that I need your help with that.” No. By the way, one of the expressions, as a person who studies communication and sort of social interaction for a living, I would tell you the most annoying phrase in the world is “It goes without saying,” because nothing goes without saying. Everything goes with saying, like everything all the time goes with saying.

So, I think the first piece is actually we have to say it. And nobody likes hearing that because we won’t want to live in a universe where our needs are obvious to other people so we don’t have to, again, make ourselves vulnerable by actually saying them out loud. But the very first step to getting help is actually asking for it, which actually solves the second problem as well, which is that even if someone happens to see that you need help, they don’t actually know that you want it.

And if you have ever tried to give help to someone who didn’t want your help, like I have teenagers and I see that they’re struggling with something, and I offer unsolicited help to them, and it does not always go well, and so, again, that need to ask for it so that people know that you need it and want it is just an unavoidable fact of the universe of support. We have to ask for help if we want it.

Pete Mockaitis
What’s really ringing true for me here is I’ve just sort of learned, like, I have a background in strategy consulting and coaching, and so I see all the time, it’s like, “Oh, you’re engaging in behaviors that are counterproductive to your stated goals.” It’s like, “But if I tell you about it, you’ll probably bite my head off, so I’m just going to hang back.”

Heidi Grant
Absolutely.

Pete Mockaitis
So, it’s like I’m just sort of made peace with it, and at first, it really bothered me, it’s like, “Oh, am I being selfish? Is this wrong?” But it’s like, “They didn’t ask.” And, actually, when people do ask, I’m delighted.

Heidi Grant
It’s the best, right?

Pete Mockaitis
And I’ve had some really cool experiences with folks that I had sort of good mentoring going on with them because they asked, it’s like, “I’m so glad you asked why I rejected you in an interview. I have much to tell you.” And they said, “Oh, wow, thanks. That’s really awesome. Thanks.” And then away they went.

Heidi Grant
It’s a wonderful gift when you actually ask for help because, very often, people, like I said, they see the need, like you could use some support, but it’s a terrible situation to be into to feel like that may not be welcomed. And, in fact, people generally like it is counterproductive, in fact, to give people help they didn’t ask for, nine times out of ten.

So, it’s a very real and legitimate concern, which means we do have to get past this reluctance to ask for it. And the other couple things that it’s good to bear in mind are that people need to know. So, they need to know you need help, they need to know you want it. They need to know that they, specifically, are the person you’re asking for help from. I cannot tell you how many times I see this, like, blanket emails go out to 20 people, or like BCC, which isn’t fooling anybody. We know there’s a ton of people on that email, saying, like, “Hey, could someone help me with this?”

And there’s a phenomenon in psychology called diffusion of responsibility. It’s a reason why, on an airplane, the flight attendant will say, “Is there a doctor on board?” because if you don’t say that, then there may be doctors on board but they won’t realize like they should do something. So, it’s that idea that you have to kind of say.

I always say to people, “Don’t send an email to 20 people. Send 20 emails to one, each one to one,” because then that person realizes, “Oh, you’re talking specifically to me.” Because what happens to the 20-person email is that we all sort of sit there, and we go, “Well, somebody else probably responded already,” and then we just kind of let it float down in our inbox.

So, make sure that they know that they are themselves the person you’re asking for help. And then the last thing, again, it’s something that’s wildly overlooked when we ask in this sort of realm of support-seeking, is you want to make sure the person feels like they can give you effective help. Nobody wants to give bad help. Nobody wants to be asked to do a thing and then fail at delivering on it. The amount of, like, guilt and shame you would feel is sort of staggering.

And so, one of the things I’ve noticed that people often do, a mistake we make when we ask for help, is that we don’t kind of enable the person to actually be effective. I can’t tell you how many requests I get to just like connect, like on LinkedIn, or an email, you’ll get something, like, “Hey, we’d love to just connect,” and it’s like, “Okay, you want something.” Very few actually just want to connect. There’s something.

Pete Mockaitis
With a total stranger, you know, not such a human need but, yeah.

Heidi Grant
Right, like, we’re hoping to achieve a thing, like we’re hoping to learn something, or we’re hoping to get an introduction to something, or get access to a resource. There’s always an agenda with human beings. Like, we always have some goal. And when you don’t tell me what it is, my discomfort immediately is, “Am I going to get into this conversation with you and then, in the conversation, you’re going to ask me for help that I can’t give for whatever reason, and I’m so uncomfortable, and I do this?”

“I’m so uncomfortable with the idea that you might ask me for help that I can’t give, that I don’t do the connecting because I don’t want to be put in that position where somebody asks me for something, and it’s like I’m the wrong person.” But I do say yes when people kind of reach out to me, and they say, “Hi, I want to connect because I’d like to learn X, because I’d like to know Y, because I know that you know this person and I’m hoping you’ll make an introduction.”

Okay, now I know what you want, so now I know whether or not I can be effective in giving you the help you’re seeking, so now I have a lot more confidence. People often shy away from giving support because they think they might fail. And so, we should always be thoughtful about being very explicit in helping the person understand how they can help us so that they have confidence going into it that it’s something they’re actually going to be able to do.

Pete Mockaitis
That’s powerful stuff. Maybe you’re kinder than I am, Heidi.

Heidi Grant
Probably not.

Pete Mockaitis
I guess I’m assuming if someone asks to connect with no context…we had a great conversation with Rene Rodriguez about stories and frames, and how we just need them. And if there’s not one provided, we just invent one, and I’m so guilty of this.

Heidi Grant
Oh, and it’s always…almost always negative.

Pete Mockaitis
Yeah, and I invent the frames, like, “You want to sell me something. It’s unclear what that is,” because I have been grateful…you know, I’ve been cold-approached on several occasions, bought the thing, and was delighted I bought the thing, was delighted I’ve had the cold approach. But I also know, statistically, hmm, less than a 1% chance, the cold approach to sell me a thing is the thing I happen to want to buy in that moment.

Heidi Grant
Absolutely.

Pete Mockaitis
So, I just assume, “You want to sell me a thing and that’s very likely I don’t want it. Therefore, I’m not interested in connecting.” So, I just invented that frame, may or may not be accurate, but if they told me, you’re right, something, like, “Hey, here’s a thing that I’d like your help with,” I’ve really gone into great detail talking to total stranger, “Oh, you want to start a podcast? Let me send you a huge email about how to do that.” And it’s like, “I don’t know you, and this just felt good. I thought you had a cool idea and I’d like to see it in the world, and if I could help a little bit, that feels awesome.”

Heidi Grant
It does feel awesome, and I think that is exactly the thing that a lot of times we shy away from being specific for all the wrong reasons. We sort of feel like, “Oh, well, ease the person into the request,” and it’s like, “No, no, no, you’re actually just scaring them away from even having the conversation with you.” Or, people will say, like, “Oh, it feels a little aggressive to just come out with what it is that I’m looking for,” and it’s like, “No, you’re creating clarity and certainty for people, which they really, people like. Human beings like certainty. We like to know what we’re getting ourselves into.”

And, like I said, there’s almost always an agenda, and people aren’t just looking to make new friends, generally, right? There’s something they’re seeking. And so, I think it’s a really super common mistake. I categorized this into sort of, I call this “You made it weird” things, where it’s like, “I would’ve helped you but you made it weird,” or, “I would’ve helped you but you were weirdly reticent to tell me what it was that you wanted help with, and so that was off-putting for me.” And certain kinds of rejections are quite painful, like if someone says, “Oh, I wanted to connect with you because I wanted a job on your team,” and it’s like, “But I’m not hiring, so this is going to be painful for everybody involved.”

So, it’s really, really good to be upfront and to create that clarity for people so they can be comfortable, or they can do something. If they can’t help you, maybe they can tell you. Like, I love it when people actually tell me what they’re looking for because sometimes I can’t help them but I know someone who can, and so I can kind of redirect you to the person who can actually help you, which also feels good.

So, that’s one of those “You made it weird” where it’s not kind of coming out with it what it is that you’re seeking. Another “You made it weird” that it is just absolutely tragic is when people apologize constantly when asking for help because it’s sort of ruins it. Giving help is very satisfying, innately satisfying to do things that benefit other people. But there’s a lot of research that shows that you can kind of spoil it by either kind of making people feel coerced, so making people feel like they didn’t have a choice but to help you. That’s never a good thing.

And then the other thing is by constantly apologizing because, when you think about it, people ask you for help, and they say things like, “Oh, I hate that I have to ask you for this. I feel so terrible. I’m just so embarrassed that I have to ask you for this support.” And it’s like, “How am I supposed to enjoy this now?”

Pete Mockaitis
Yeah, that’s true, “You hate this and you’re embarrassed. This is real fun for me.”

Heidi Grant
Like, “If you hate having to ask me, if you feel terrible but I’m supposed to feel good.” So, a lot of times that’s another “You made it weird” where we were apologizing because we don’t want the person to think badly of us, but all we’re really doing is ruining it for them because they never thought badly about you in the first place.

Again, a common misconception that people will think less of you because you need support. Actually, if anything, the research suggests that people think more highly of people who are willing to ask for help and support because they feel like that’s a sign of confidence, where people are willing to be vulnerable in that way.

Like, we admire people who are authentic and vulnerable, and say, like, “Yeah, I’m not perfect. I could actually use…” or, “I have too much on my plate, and I need your support.” We admire people who do that. So, we tend to actually think more highly of them but we’re so convinced that people will think less of us that we get into this word apology game. And all of that is just based on, really, honestly, foundationally a failure of perspective-taking.

We do a very, very bad job at ima gining what the situation is like from the helper’s perspective. And if we could just pause and…but it’s weird because we are all helpers. So, if you just took a minute to say, “How would I feel being asked for this help? How would I feel about it? What would I think of this person?” then you have a pretty good gauge of what they think of you, and it’s pretty positive actually. But we just don’t do that perspective-taking and so we make it weird over and over again.

Pete Mockaitis
Yeah. Well, the “You make it weird,” I’m also thinking about just that theme associated with destroying the opportunity for joy in that helping exchange. It’s like robbing them of that joy.

Heidi Grant
It is.

Pete Mockaitis
And I’m reminded when I was in Prague, we were at a bar, and I had purchased a beer, and I was ready to give, leave the change type tip to the bartender. And so, she took the coin and she extended her hand toward me, and then brought it back, almost like a fishing reel, and said, “For me to keep?” And I was like, “Well, I was planning on doing that but, now, when you did this, I don’t feel as great about doing it,” but I’m not going to say, “No, no, not for you to keep.” I was like, “Okay, sure.” Whereas, before, I would’ve felt great, like, “Well, hey, that’s yours, and you should say thank you,” and then we would’ve had a fun moment.

Heidi Grant
So, here, this is one of those things. So, there are techniques, and people will always say, like, “Are there things you can do to get people to help you?” like kind of forced compliance. And, yes, there are, frankly. There’s all kinds of tricks you can use that make people more likely to say yes, that are also more likely to make them feel coerced. They make them feel like they didn’t have a choice.

So, what happens is they will say yes in that moment, and then the other thing that happens is they will never say yes again. So, it’s interesting. In the case of the bartender, did she get the tip? Yes.

Pete Mockaitis
She did, yeah.

Heidi Grant
But she might’ve gotten another one, like, later on. Like, if you were like, “Oh, I really love this bartender, and I’m here and I’m having another drink.” So, helping and support can delightfully build on itself and be reciprocal, or it can just happen the one time, and then that person is done with you because you made them feel coerced. So, that’s another thing, that’s a really common mistake people make.

If the one time is all that matters, fine. But if you really want to have an ongoing relationship that has mutual ongoing support in it, you really do want to use the techniques that I’m talking about which are the ones that make people feel really glad that they helped you, very satisfied, very effective in giving that help that really lands when they can imagine.

This is another thing, honestly. If someone helps you, one of the most impactful things you can do is go back and tell them about the impact they had, not as a gratitude per se, although gratitude is lovely, but, again, related to that effectiveness idea, like, “The help you gave me had these results.” Because if you do that, if you go back and you help people understand the impact that their help had, that is a well that you can turn to again and again because that person will love helping you in the future because you made them feel very, very effective as a helper. You really ramped up that warm glow. And I think that’s a mistake we often make.

I was a college professor for years. I wrote tons of letters of recommendation to medical school, graduate school, law school. Probably 5% of those students actually came back to tell me whether or not they actually got into the program. And, for me, that was the moment that was very rewarding, knowing that I had helped them to actually achieve the goal. But, too often, people don’t circle back, and you’re really missing an opportunity to create an ongoing supportive relationship with someone when you don’t do that.

Pete Mockaitis
Okay. That’s cool. So, then we’ve got some great principles in mind and some key don’ts as well. I’d love it if you could give us a demonstration or share any favorite phrases so we can make this come to life with actual verbiage.

Heidi Grant
The truth is there are not really sort of magical words to use about this because it really is just about candor. It’s that sort of taking a deep breath and saying, “Okay, I’m going to just be honest. This is the help that I need. I need it from you. This specifically is the thing that I’m looking for. And this is the reason why, this is the impact it’s going to have on my life if you do this. This is the impact it’s going to have.”

And it can be as simple as coming home to your partner, and saying, “I know that I’m usually the one that handles the recycling but I would really like it if you would chip in and maybe we could take turns because that would give me one last thing to do, and that would kind of make me feel a little bit more supported at home.” Okay, great. Like, it’s very specific.

If you come home to your partner, and you say, “I’d love you to do more around the house,” don’t expect anything to happen. First of all, if you say nothing, I promise you, nothing will happen. If you say nothing and you’re just going to passively-aggressively sigh a lot, your partner is not…

Pete Mockaitis
“She should know.”

Heidi Grant
Right, exactly.

Pete Mockaitis
“She should know.”

Heidi Grant
Yeah, your partner is not going to pick up on that. If you do the only slightly better thing, which is, “I need your help around the house,” that’s probably not going to work either because, again, what specifically do you need? The more specific we are about exactly what it is we want the person to do, both the more effective they feel doing it and the more likely they are to actually do it because, again, it’s that allusion of transparency.

If say, “I need more help from you around the house,” and you fold some towels, you might feel like, “I have achieved what she wanted.” And it’s like, “I kind of was looking for something more than that.”

Pete Mockaitis
Mission accomplished.

Heidi Grant
Exactly, “I feel so satisfied.” So, it is that asking explicitly, being very, very clear about what it is you’re looking for. And then, by the way, when they do the thing, coming back and saying, like, “Wow, that really made a difference. I really thank you so much for making that effort. This made a huge difference in how I feel. Coming home, I feel so much more supported, etc.”

So, it’s just that simple and it’s really not complicated but we avoid it so much and we tell ourselves so many things that aren’t true. I think 90% of the obstacle is getting the myths out of the way, that people are going to say no, that they somehow intuitively know what it is we need them to do, that they know the impact they’ve had. Once you realize none of those things are true, then you really do know what to do differently.

And I will say that, to the extent that I don’t ask for help, it isn’t because I feel uncomfortable anymore. It’s more that I just sometimes forget to. You can get so used to operating as “independent” – I’m air-quoting right now. You can get so used to not asking for help that even when you’ve gotten comfortable with the idea of it, the challenge becomes breaking that habit of just doing everything on your own.

And so, I find nowadays, for me, I have very little problem asking for help, but I do find myself sometimes kind of full-speeding ahead on things and trying to do too much myself, and it’s just more that I didn’t recognize the moment where I should’ve asked for help. I should’ve stopped and said, “Hey, this is too much. I could use some help from somebody else.”

So, that’s another piece of it I’m realizing as a person who is kind of trying to change my habits about this, that it is a habit to not ask for help, and that, therefore, like any habit, it can be difficult to replace it with a better one and build that new muscle. So, that’s something that, since I’ve written the book, I’m in the process of doing, sort of rewiring my habits a little bit.

Before I am overwhelmed and exhausted, I ask for help instead of after I’m overwhelmed and exhausted, which used to be my cue to ask for help. So, being a little more proactive about that is part of what I’m currently working on.

Pete Mockaitis
Well, that’s great. Thank you. Now, I’d love to hear about some of your favorite things. Favorite book?

Heidi Grant
Oh, a favorite book. Well, probably The Lord of the Rings trilogy. I’ve read it a million times.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Heidi Grant
I’m still a Post-it person.

My desk right now is littered in Post-it notes, which I know is really old school, and I know that there’s apps that could do this for me, and also all kinds of programs, but I really love the tangible nature of a Post-it, and I really love how satisfying it is to cross things off a Post-it, and then throw it away. That’s the problem with files on a computer. You just can’t have that “I am done with you” moment, where you toss it because you’ve actually completed the task that was on the Post-it, so I do love, I love my Post-it notes very much.

Pete Mockaitis
All right. And is there a key nugget you share that really seems to connect and resonate with folks; they quote it back to you often?

Heidi Grant
Talking about growth mindset and this idea, the sort of background narrative that you have when you approach a task really changes how you approach it. So, growth mindset, basically, is saying, “The point of what I’m doing is to develop, is to improve.” And fixed mindset is really, “The point of what I’m doing is to prove myself, to prove that I’m already good at this thing.”

And how I orient myself, so when I catch myself in sort of a fixed mindset, and I’m approaching something as if the point is to prove myself, and I want to shift into growth mindset, the thing I say to myself, everybody has a thing they say, the thing I say is, “It’s not about being good. It’s about getting better.” And that’s my little mantra that I shift.

After 20 years of doing this stuff, I occasionally catch myself in the mindset I don’t want to be in, and to shift back, I say, “It’s not about being good. It’s about getting better.” And that has been one that people have repeated back to me or I see it tweeted a lot when I’m giving a talk on growth mindset, that it just sort of encapsulates.

I think one of the most powerfully things you can do for yourself motivationally is remember that in every particular moment that you’re in, it can be an opportunity to judge yourself or it can be an opportunity to develop yourself. And the more we can see what we do as opportunities to develop ourselves, the more resilient, creative, and high-performing we are.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Heidi Grant
Well, first, I would point them to my website, so it’s HeidiGrantPhD.com where there’s a ton of stuff, videos, articles that I’ve written and links to them. I write a lot for HBR so you can also find a lot of my blog posts there on various topics. But HeidiGrantPhD.com is a great place to start.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks seeking to be awesome at their jobs?

Heidi Grant
I think that idea that going to your job every day, looking for those opportunities to end up better at something than you were before, the more you can do that, and often we don’t think of our jobs that way. We think of our jobs as places where “I’m constantly proving myself.” What we don’t realize is that a lot of it is in your head.

That particular attitude, I try every day to look for ways, even in the tedious aspects of my job, that I feel like I can be better at something today than I was the day before. And the more we do that, the more it engages us, it sustains us, it makes us creative, it makes us feel effective, and it helps us to grow.

Pete Mockaitis
All right. Heidi, thank you. This is great stuff. I wish you much luck and much health coming your way.

Heidi Grant
Thank you so much, Pete.

798: How to Have Difficult Conversations about Race with Kwame Christian

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Kwame Christian lays out his three-step framework for masterfully handling difficult conversations around race and other sensitive issues at work.

You’ll Learn:

  1. Why we struggle when discussing race 
  2. How discussing race enriches workplaces
  3. A powerful three-step framework for any difficult conversation 

About Kwame

Kwame Christian is a best-selling author, business lawyer and CEO of the American Negotiation Institute (ANI). Following the viral success of his TedxDayton talk, Kwame released his best-seller Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life in 2018. He’s also a regular Contributor for Forbes and the host of the number one negotiation podcast in the world, Negotiate Anything – which currently has over 5 million downloads worldwide. Under Kwame’s leadership, ANI has coached and trained several Fortune 500 companies on applying the fundamentals of negotiation to corporate success. 

Kwame was the recipient of the John Glenn College of Public Affairs Young Alumni Achievement Award in 2020 and the Moritz College of Law Outstanding Recent Alumnus Award 2021. He is the only person in the history of The Ohio State University to win alumni awards in consecutive years from the law school and the masters of public affairs program. That said, Kwame’s proudest achievement is his family. He’s married to Dr. Whitney Christian, and they have two lovely sons, Kai and Dominic.

Resources Mentioned

Kwame Christian Interview Transcript

Pete Mockaitis
Kwame, welcome back to How to be Awesome at Your Job.

Kwame Christian
Hey, Pete, thanks for having me.

Pete Mockaitis
Well, I’m excited to be chatting with you here in this forum, although we go way back with Podcast Movement and mastermind grouping, some hijinx. So, I normally ask guests for a fun fact about them, but I want to ask you for a fun fact about us.

Kwame Christian
Yes. Everybody, I’m going to share some dirty laundry on Pete Mockaitis. So, I remember back at Podcast Movement which is the greatest podcasting conference, or perhaps the greatest conference in the world, we roomed together and, for me, Pete is like my big brother in podcasting, and so I realized that there are a lot of things that we do similarly and I realized something really interesting when we’re together.

When it comes to making decisions, Pete will put more research into that decision than I would ever contemplate in doing. So, whenever I need to make a decision or I need to buy something, first, I’ll go and see if Pete has bought that thing or made that decision, and then I just do whatever he did. That’s my decision-making process because he will research things to a point that I would never consider researching, and I said, “You know what, if it’s good enough for Pete Mockaitis, it’s good enough for Kwame Christian.”

Pete Mockaitis
Well, yeah, I’m honored by that. It’s funny, as we’re talking, I believe we’re using the same chair and same microphone right now.

Kwame Christian
Yup, exactly.

Pete Mockaitis
So, I’m flattered and honored, and I do over-research things and I think you might even call it a hobby at this point. It’s just fun for me as opposed to stressful. So, all right. Well, you’ve done a boatload of research. How’s that for segue? You did a boatload of research in your book How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in the Workplace and Beyond.

And, boy, you’ve been having some really powerful conversations that have been getting a lot of traction here on LinkedIn and elsewhere. So, could you tell us, as you’ve lived this experience recently, engaging more folks about this stuff, any interesting themes or discoveries or surprises been popping up for you?

Kwame Christian
Yeah, Pete, I think that’s one of the most interesting things because, as you know, I do the negotiation and conflict resolution type of work with the American Negotiation Institute, and for me this is just an offshoot of that because we need to understand each other in order to connect on a deeper level. And when I think about difficult conversations about race and other sensitive topics, these are some of the most difficult conversations and negotiations out there. So, I want to create that resource.

And so, one of the things that’s so fascinating to me about this is that people all around the country and all around the world are struggling with this conversation for different reasons that have very core similarities. So, for example, in different countries, you’ll have different race-related issues, but at the core, we have two things that come to mind which trigger high levels of emotionality.

So, first, we have issues of identity, who I am as a person, and what somebody like me is supposed to do in this situation or what I perceive is supposed to do in this situation. And then the other one is morality, what it means to be a good or bad person, what is the right or wrong thing to do. And whenever we have conversations that touch on those two issues, that’s what triggers deeper levels of emotionality.

So, no matter where you are in the world, these conversations come up and they are typified by high levels of emotionality. And so, for me, as a former mediator and a lawyer and somebody who has a background in civil rights, it was really fascinating to take those negotiation and conflict resolution skills that are really familiar to me and bring it to this new space so we can have conversations on the sensitive topic that are constructive not destructive.

Pete Mockaitis
And those are two powerful principles right there – identity and morality. When you start to venture into that territory, yeah, it’s getting really personal. Identity is like who I am, and morality, “Am I good and behaving well and properly? Or am I doing evil?” It doesn’t get much more potentially heated than that when you’ve got those dynamics in play.

Kwame Christian
Absolutely. And, Pete, when you think about it, we all want to feel included, we all want to feel as though we belong. And whenever conversations like this go awry, you feel excluded for a core reason. Like, I can’t change my race, and so the rejection feels a lot more personal. And then I look at the document that you sent and I understand the demographics of your audience, and I was really glad to see that none of the people in your audience are people who get up in the morning, and say, “I’m excited to be evil today.”

Pete Mockaitis
We didn’t ask that question in the survey but maybe for the next one, just to be sure.

Kwame Christian
Listen, that was something that was coming through the data, and so I saw that. And so, that’s the thing, when we have these conversations, that issue of morality is triggered because you want to immediately defend yourself, “I am a good person.” And then that level of defensiveness comes up and it just leads to even more emotionality. So, that helps us to understand why these conversations are just so tough.

Pete Mockaitis
Well, so your book is called How to Have Difficult Conversations About Race and so we’re going to dig into some of the how. But, first, I want to talk a little bit about the why because some folks might just put this category into the no-no zone right next to, “Hey, I don’t talk, especially at work, about money or sex or religion or politics. Let’s just go ahead and put race in there, too, because it feels too risky.”

So, can you comment a little bit on why to have those conversations and maybe when and where, sort of like the contextual landscape that makes this a great idea in time versus a, “Ooh, maybe a slightly different context would be a better time”?

Kwame Christian
Yeah, great question. And so, here’s the thing, you’d love this. I’ll give you a bit of a behind-the-scenes negotiation with my publisher.

Pete Mockaitis
All right.

Kwame Christian
In chapter one, I talk about why we should have these conversations. And chapter one was the only chapter in the book that I did not want to write. That was a specific request from my publisher. So, for me, as a practitioner, I wanted to essentially write the book like this, “Hi, I’m Kwame. Here are some tools and tactics and strategies,” and jump straight into it.

I want to go to where I feel comfortable but my publishers are saying, “Listen, we’re missing an important element. We need to discuss why it’s so important to have these conversations.” And, for me, and I think rooted in my own perception, it seemed obvious to me why we should have these conversations, but even though it seemed obvious, it was hard for me to articulate. And so, it took me a really long time to even begin writing that chapter, Pete, because I didn’t know what the answer was. I didn’t know what the words were. I had a feeling but I didn’t know how to articulate it.

And then I figured it out. It comes down to just one word, and it is the word care. We have these conversations because we care. We care about our colleagues. We care about society. We care about progress. We care about inclusion. We care about respect. That’s why we have these difficult conversations about race because we care at a deep level.

And now, when it comes to when we have these conversations, I’ll answer it in an unsatisfying way initially, like a typical lawyer – it depends. We need to have these conversations when it’s appropriate, when it’s a salient issue. And so, when I think about my legal background, one of the things that is critical for young lawyers to learn is how to issue-spot. What are the issues that are relevant in our problem-solving endeavor? And so, we need to figure out what’s relevant and what is irrelevant. So, let’s use something that’s a little bit more understood or appreciated or respected within the workplace.

So, within a workplace where we’re running a business, we understand that money is an issue. We have budgets, we have payroll, those types of things. And so, as people in the business world are making decisions, money is going to be an issue. It’s not always going to be an issue but it’s often going to be an issue, and sometimes it’s not the whole issue but it’s a partial issue. And sometimes, when it comes to race, race is often not the whole issue but race is a part of the issue.

Kwame Christian
And just like money, sometimes race is going to be an issue. It might not always be the whole issue, the conversation might not be completely about race, but it might be partially about race. And then, Pete, there are going to be some times where to one party in the conversation, race is an issue, and to another party in the conversation, race is not an issue. And then this becomes a difficult conversation about race because we have to talk about race in order to determine whether or not it is a relevant issue in this conversation.

And so, I think one of the things that happens in the business world is that race becomes a factor and people don’t see it coming, and it becomes a surprise. And if we’re not looking for it, we might not find it. And because of our lived experiences, we might not look for it, but somebody who’s a person of color, where that is a very salient part of their identity, it might be easier for them to see it because they are more primed to see it.

But, regardless, I think it’s important to have those conversations in order to make sure that everybody feels respected, and in order to make sure that we’re addressing the issues within the workplace to make sure that people feel respected and feel they are included and, again, just to solve problems and move the company forward.

Pete Mockaitis
All right. So, people feel respected, included – that’s huge. And I’m thinking about research associated with psychological safety and creativity and innovation, and so it’s not all about money. But, while we’re talking about the why, can you share with us some of the research or numbers or connection there is associated with organizations that are able to handle these sorts of conversations and diversity, equity, inclusion stuff well, and results, be they financially or retention or whatever numbers we got?

Kwame Christian
Absolutely. So, McKinsey did a study, I believe, in 2019, where they showed that companies that have greater levels of diversity are able to produce more revenue as it relates to research and development. And there are a number of studies that talk about how companies that foster strong levels of inclusion and belonging have higher retention rates for people of color and other diverse classes of citizens too.

And I think one element that’s often missing in those studies is the fact that this only works if there’s a high level of cultural intelligence associated with the company. And so, think about this, if you have a really diverse organization, and then the people in the organization aren’t trained on how to connect with each other, they don’t understand each other, then you’re going to have retention issues and you’re going to have poor performance. You might as well have a monolithic organization at that point because it would actually be more effective if we don’t invest in, like, the skills that are required to avail ourselves to the true benefits of diversity.

And I think that’s where a lot of organizations fail because they say, “All right. Hey, we have diversity issues, and I see the studies. Diversity is good. Cool. Let me put some brown people in my company,” and then they think that’s going to solve the problem. But if we still have challenges with the culture and inclusion and belonging, it’s going to be a struggle.

Pete Mockaitis
I had a podcast guest who mentioned that it seems like some organizations, his words, felt like they were going for the clipart in terms of they want the stock photos to look awesome but he sort of shocked them when he said, “Okay, you guys have the clipart in terms of everybody being represented but there’s actually not a lick of diversity in this room because every time we came up to an issue where we had a difference of opinion, you said, ‘Oh, let’s table it. Let’s take it offline. Let’s cover that later,’ and we’re never actually able to engage and hear these great diverse perspectives that you’ve all got to hear them hashed out, and then be able to mine the goodness that can come from it.”

Kwame Christian
Exactly. Exactly. And that’s when it becomes performative too, so we have to really embrace these conversations, and not just embrace the conversations, but embrace the diverse perspectives. And I think, again, this is clearly very well related to race and gender, ethnicity, those types of things, but I think, in general, in the business world too, we have to do a better job of managing these difficult conversations because if we don’t, then we’re not able to truly connect and learn from each other and make better decisions, too.

And, for me, as a lawyer and negotiation expert, like I said, I look at everything through the lens of negotiation. And I define a negotiation as any time you’re having a conversation, and somebody in the conversation wants something. And so, that’s why I think it’s really helpful to look at these conversations through that lens because if we do, now we can really elevate the dialogue.

Pete Mockaitis
All right. Well, so I think we’ve built out the why. Let’s do it. Let’s talk about the how. Can you give us a feel for your overall approach or framework?

Kwame Christian
Absolutely. And do you hear the excitement, Pete? Now, we’re getting to where I love to be. And so, when I think about difficult conversations, in general, this is the overarching type of approach. With the American Negotiation Institute, we focus on Defuse, connect, persuade. Defuse, connect, persuade. So, first, in any conversation, there’s probably going to be an emotional element so we need to defuse that emotional challenge so we can have a more productive conversation.

Then we need to invest some time in connecting with the other person, building trust, building rapport, empathizing, those types of things. And then, last step is persuading. And if you handled the first two steps, diffusing the emotionality and connecting with the other person, sometimes persuasion happens organically by the increased level of mutual understanding, but sometimes it doesn’t. But even if it doesn’t, we make persuasion last because we want to avoid unnecessary barriers to success in these conversations. So, I think it’s important to sequence things effectively.

And when it comes to the actual process of how to defuse these conversations, we have the compassionate curiosity framework. And so, it is a three-step framework that’s designed to make your difficult conversations a little bit easier, and it’s all about emotional intelligence, managing those emotions and creating that connection.

So, step number one is, acknowledge and validate emotions. Step number two is get curious with compassion. And step number three is joint problem-solving. And it’s a flexible framework that allows you to know what to say and when to say it for maximum impact because sometimes emotions might not be an issue. Okay, then we’re going to go to number two, getting curious with compassion. I’m going to ask open-ended questions with a compassionate tone.

Then, after I gather that information, I transition to joint problem-solving. But then, during joint problem-solving, the other person might have an emotional response. Okay, I know exactly what to do. I’m going to acknowledge and validate the emotions. So, it’s a flexible approach to help you know what to do and what to say at what time.

Pete Mockaitis
And so, you said validate emotions, I love that stuff. I’m thinking about Michael Sorensen we had on the podcast. I Hear You: The Surprisingly Simple Skill Behind Extraordinary Relationships is his book, and I love it, and my wife is glad I read it. Can you tell us what validating emotions sounds like in practice?

Kwame Christian
Yes. Oh, and I’m glad you said sounds like. So, I like to keep it simple, Pete. I’m a simple man. I don’t want to overcomplicate things here because the reality is that during these difficult conversations, we’re probably going to be emotional too. And so, if I give you a 13-step program to apply during this conversation, you’re not going to be able to use it because you’re under emotional distress.

So, again, what I want to do is I’ll say, “It sounds like…” “It seems like…” or if it’s a really obvious emotional response, “I can tell that…” So, “It sounds like this was a really hurtful situation for you,” or, “It seems like this had a significant impact on you,” or, “I can tell that you really care about this,” and so I’m going to label that emotion and it’s going to help them to calm down, they’ll decompress, they’ll share.

And it’s important to understand that, at this point, when somebody’s emoting in some kind of way, this is not the time for us to try to force our beliefs on them. This is not the time to let them know that you’re right and they’re wrong because we have to understand that there’s a difference between facts and feelings, but in the moment, it might feel the same to the person.

And so, if we start contending with the facts at this time, their emotionality won’t allow them to fully appreciate what you’re trying to say.

So, in these conversations, sometimes we have to make a strategic choice between being right and being persuasive, the difference between being right and being persuasive.

So, they might be factually incorrect, and I might want to correct them because I have the appropriate fact for that situation, but that might not be the most persuasive choice to make in that conversation. And so, sticking to that framework helps us to be a little bit more disciplined during the conversation and steer the conversation in a more productive direction.

Pete Mockaitis
Okay. So, when we label an emotion, I think this was a hang-up for me but I don’t think it actually matters. We don’t actually have to name the emotion perfectly in order for people to appreciate the attempted validation, I’ve learned. So, I’m just going to be a little whacky, like, “Well, it sounds like you were really enraged.” Like, “No, I mean, I was just kind of frustrated.” Even if you’re sort of way off, like enraged is much more intense than frustrated, people still seem to appreciate the attempt to understand where they’re coming from emotionally.

Kwame Christian
Absolutely. And that’s the thing, Pete, because people don’t like being mislabeled, and so they will correct you, thus labeling themselves. So, I’ll give a couple of examples, I’ll give a pretty benign example and then I’ll give a more dramatic example. So, I remember one time, I was in a negotiation when I was practicing law, and the person was really frustrated, it was two CEOs whose relationship devolved into sending aggressive emails to each other. It was really bad.

And so, I heard the person’s complaint, and I said, “Well, hey, correct me if I’m wrong, but it seems like you were pretty offended by what was in the email.” And he stopped and he looked up, and he’s like, “Nah, I wasn’t offended but I was more taken aback.” “Oh, okay, I wasn’t going to shoot my shot at taken aback. Never would’ve thought that one.” But he started to calm down once he labeled it himself and he started to explain.

And then there was another time, I like to use frustrated because it’s a safe guess. And I remember in a mediation one time, there was a woman who was very stoic. It was a really tough situation for her. Everybody knew it wasn’t her fault but she was still stuck with the legal liability, so it was just a really tough situation but she wasn’t giving me the information I needed to try to solve her problems.

And so, I said, “You know what, this is probably an emotional response. She’s stonewalling me. Let me try to break down those barriers by acknowledging and validating the emotion.” So, I said, “Hey, correct me if I’m wrong, but it seems like this situation was pretty frustrating for you.” And then she got quiet, and then she glared at me, and she said, “Oh, no, no, Kwame, I am not frustrated. I’m angry. And I’m angry for this reason, for that reason, and this reason.”

And I said, “Listen, I apologize. It makes sense that you’re angry. Can you tell me a bit more about what’s making you angry?” And then she went on, she decompressed, she gave me a lot more information, and I was able to use that information productively for the rest of the conversation.

And I think one of the things that’s really challenging about this is that when you’re in the face of high-level emotions, like very volatile or strong emotions, it’s scary, and we think we’re doing something wrong and we want to step back, but, really, what we have to do is we have to have the confidence in our skills and confidence in the framework to sit in that emotionality and trust that we have the skills to navigate through it.

Pete Mockaitis
Okay. Cool. So, we talked about defuse and compassionate curiosity. Can we hear about connect?

Kwame Christian
Yeah. And so, this is all about creating connection with the other side. We want to try to create a trusting connection. And one of the things that we need to understand is, “What are those things that destroy connection?” And so, one of the things I talk about in the book is the shame-based strategies. And so, when you think about Brene Brown and vulnerability, she has a lock on the vulnerability market. I have no intention of trying to encroach on her territory, Pete.

But one of the things that she talks about is shame and the impact of shame. It causes people to pull away. They recoil from the interaction. They say, “Listen, I try to be vulnerable and I was attacked. I don’t feel safe. I’m not going to engage.” And, remember, this is a free country. You don’t have to speak if you don’t want to but I can’t have a difficult conversation or a conversation of any sort if the other person is unwilling to engage.

And so, one of the things that we do that breaks connection is use shame-based strategy that vilify people for their beliefs or what they think. And so, my response always has to be using this framework, being curious to get a better understanding of where they’re coming from. And so, one of the things I like to do is try to not vilify other people if we disagree, but use it as an opportunity. I always say conflict is an opportunity. So, what’s the opportunity? We can learn from each other.

So, if somebody says something that I disagree with, or they believe something that I disagree with, I’ll say, “Oh, that’s really interesting. Now, I’m curious. I want to learn more.” And so, I want to give them the space to share, and then after they’ve shared, they’re more likely to reciprocate, and then that gives me an opportunity to share my knowledge with them or my perspective with them.

And so, I think connection really comes from that empathy, being willing to take the time to understand how the other person is seeing the situation, understanding how they feel about the situation, and understanding how they think about the situation, and not judging them for those beliefs.

Pete Mockaitis
Okay. And, tell me, are there any nonverbal indicators that we might be judging, that we should watch out for, or check ourselves out on the video camera?

Kwame Christian
Yes, eyerolls are not helpful, Pete. Keep your eyes locked in. No, I think, really, it is very important to realize those nonverbals, and I think it’s just a good exercise to pay attention to how your body responds under certain circumstances.

And so, we all have our little tells that we have from time to time. And when the conversation gets tough for me, one of the things that I like to do to kind of get a little bit more control of my responses so those tells don’t come through is take some notes. It’s one of the easiest things you can do.

Your vision is now fixed. Your hands are now focused. It controls a little bit more of your body. So, whenever I start to feel a response that might indicate some negative emotionality toward the person. I’d use that as an opportunity to take a few notes and it doesn’t come off as negative. So, that’s a really great question. Paying attention to those nonverbals, your own, that’s really important.

Pete Mockaitis
All right. Now, let’s talk about persuade.

Kwame Christian
Yes. And so, this is where everybody wants to jump to. They want to start the conversation at persuade, and that is often problematic because, again, we are inviting resistance because the way that I see it, Pete, I feel like we have to earn the right to be able to disagree, and here’s what I mean. A lot of times early in the conversation, we are so quick to tell somebody that they’re wrong but it’s inappropriate because we don’t even have a full understanding of where they’re coming from.

Now, they might be wrong, they might be very wrong but I want to make sure that I have a holistic understanding of where they’re coming from before I try to change their perspective. And people are going to be resistant to your attempts to change their perspective if they don’t believe that you have a full understanding of their perspective because they’re going to say to themselves, “How can you say I’m wrong? You don’t even know what I believe. You haven’t heard me.”

And so, it’s important to sequence it this way and have persuasion as the last step. And I talk about the parable of the blind man and the elephant in the book, and it goes like this. There’s an elephant in the room – ha, ha, elephant in the room – and they have five blind men, and they say, “Hey, I want you to feel this elephant, and I want you to describe the elephant.”

And so, one man touches the tusk, and says, “An elephant is like a spear.” Another man touches the leg, and says, “The elephant must be like a big strong column.” Another person touches the elephant’s ear, and says, “The elephant is like a thin fan,” and then they start to argue who’s right, who’s wrong. Well, they’re all right and all wrong at the same time. And a lot of times when we have disagreements, it’s not necessarily that somebody is completely right or completely wrong. It’s that we’re looking at very different parts of the elephant.

And so, I think one of the best ways and most subtle ways to persuade is to help people to see the rest of the elephant. I want to take time to give them the space to describe what it is that they’re feeling, “What is it that they feel? What is it that they think? What do they believe? And where does that come from?” and be genuinely curious about that, not judgmental. And then I want to say, “Okay, now I can understand where you’re coming from. Let me share what I’m seeing. Let me share the piece of the elephant that I’m seeing that you might not see,” and then I share.

And so, we’re really helping each other learn and grow through the interaction. And a lot of times, that might be enough to persuade but, regardless, I think that’s an important first step.

Pete Mockaitis
All right. Thank you. Well, let’s jump into some particulars when it comes to race. As I’ve listened to your stuff, a few things I found super useful, and one of them is you discussed that there are actually two totally different operational definitions or camps or schools of thought when it comes to the very definition of the word racism or racist, and it makes all the difference in terms of understanding where people are coming from. Can you unpack that for us?

Kwame Christian
Yeah. And, again, definitions are so important. I have a whole section in the book called semantic arguments, how people will get stuck on different terms and what they mean. And so, it’s not so much what the dictionary says a term means. It’s more so what the person understands it to mean in that particular interaction.

And one thing that I’ve realized is that the term racism is something that’s thrown around a lot, and a lot of times it’s accurate. And when I think about these conversations, I want to approach these conversations in the most persuasive way possible, and I want to always focus on my goal. What is the goal that I want to achieve and how best should I go about trying to achieve that?

And so, one of the things that we’re going to run into a lot of times in these difficult conversations about race is that people are going to be very defensive if they feel as though they’re being accused of something so terrible as racism because sometimes people say racism is acting with malicious intent. And sometimes, other people say racism is anything that leads to a negative impact that hurts people of color more so than whites, something like that, right?

And, really, what definition matters the most, the definition that the person is using in their mind in the conversation. And so, for me, I very rarely come to the point in a conversation where I accuse the person in front of me or the situation as being racist because I know what’s going to come next, Pete. I know exactly what’s going to come next, “No, I’m not racist,” “No, they’re not racist,” “No, this is not racist.” Now we’re having a semantic argument about what racist, what it means to be racist. I find that to be, a lot of times, unproductive in this conversation.

We might not agree that what it means to be racist, but if I stay very objective on the facts, we might be able to agree on the fact that the behavior, though well-intentioned, had a negative impact to a specific race or group. People could say, “Yes, I do agree with that,” and now we can move forward with solving the problem.

And so, I think just having a very specific and targeted approach with our language can help us to avoid a lot of these unproductive conversations where we get stuck, where somebody is being accused or feeling as though they’re being accused, and then the other person trying to accuse.

Pete Mockaitis
Well, that’s so powerful because I think folks can just wildly misunderstand each other right there in terms of if folks say, “The SAT is racist.” If you have a different version of what that word means, you’re like, “Like, that sounds insane. What are you…? A standardized test is not a human being with emotions. What are you even saying?” So, that just will not connect.

And if you’re operating from the other sort of definition, in which malicious intent is not all necessary, to call someone racist is, in a way, not that severe – tell me if this feels accurate to you – not that severe of a charge in terms of it’s like, “Are you a sinner? Are you a person who makes mistakes? Yes, and yes?” It’s like, “Do you have somewhere in your brain a series of associations that lead you to have a touch of a bias on certain issues about certain groups?” I imagine that we all do even if they’re innocuous, like, “Lithuanian love their ice cubes.”

I’m Lithuanian. My buddy, Connor, always quotes that “Malcolm in the Middle” although I actually do have a portable ice cube machine that I got here for the office because my refrigerator is…it’s not that important but…So, would that be fair to say that if we’re using the broader definition of racist, then everybody is one? Is that fair?

Kwame Christian
One hundred percent. And so, I’ll refer to one of the most popular books out there in the field, and it’s How to Be an Antiracist by Ibram Kendi. And one of the things that he talks about is his definition of racist is pretty ubiquitous. And he says, like, “There was a time where I was racist and there are times where I act in a racist way.” He owns it, and he says and he defines racist as, like I said before, anything that could have a potential negative racist impact.

And I know listeners who are big fans of Kendi, they will say, “That is not precisely what he said,” and I am not citing him precisely. So, I want to be very, very clear on that. But I think the core of what he says is that the term racist for him is merely descriptive. I know I have that part right. He says it’s merely descriptive. It’s not a value judgment. It is just a simple observation.

And now let’s accept that as true. That doesn’t mean that it will not have a predictable emotional response in the minds of the other person, and that’s one of the things that we have to recognize. Emotions don’t play by our rules. And so, whether or not we believe that somebody is entitled to feel the way that they feel, does not change the way that they feel the way that they feel.

And the way that they feel will have an impact on the conversations that we’d try to have with them, so we have to wrestle with the reality of their emotional response. And, for me, as a negotiation expert, as a strategist, I want to be very intentional about the way I navigate through these conversations to avoid that rejection, that reflexive rejection that comes with these types of accusations because there are very few people in the world who would say, “You know what, you called me racist, you’re right. I’m racist,” because that will come with significant social consequences in today’s society.

Pete Mockaitis
Certainly. Although, if we clearly precisely defined the terms, I can imagine a group of heads nodding in a seminar, like, “Okay, yeah, fair enough. I guess, in a way, we are all somewhat, in some regards, racist. Okay.” So, in a way, it defangs it.

Pete Mockaitis
Before you till all that mental soil, such that everyone is ready to understand what we mean by those specific definitions, then, yeah, you’re going to get a strong response to that. I also loved what you had to say, is that sometimes that we should avoid unnecessary barriers, and sometimes semantics do just that.

So, if you use the term white allergies, white fragility, white privilege, systemic racism, there is a subset of the population that will hear those and just, like, shut down or they won’t take kindly to those terms because they have some association and baggage associated with it. Yet, when you explain, what you really mean by those things, they’d say, “Okay, yeah, I understand. That’s a thing that happens. Sure.”

Kwame Christian
Absolutely. And, Pete, in the book, I break that down to I have actual sample conversations. So, we actually talk about the tools or the tactics or the strategies, and then we have sample conversations. And we have sample conversations on each of those terms that you just addressed. And let me tell you a story.

So, I was in Brazil earlier this year, and I started texting some of my Brazilian friends, and I started to get some weird texts because a lot of them kept on sending me the text that said, “KKK.” I said, “Why are you sending me that because, to me, growing up in America, KKK means the Ku Klux Klan, which is one of the most horrendous terrorist organizations in American history, race related? Very racist.” But people kept on sending it to me, so I started Googling what is happening here. And so, for them, KKK is the equivalent of LOL, so it’s the laughing sound, like “KKK.”

Pete Mockaitis
Oh, I get it. “K, K, K.”

Kwame Christian
Yeah, exactly. So, when they’re laughing, they say, “KKK.” Now, I understand that. I definitely understand that but that does not change the fact that it will, essentially, always have a little bit of an abrasive response for me because that is not how I’ve known the word. For the last over three decades, it has been associated with something very bad. I can’t just instantly say, “Oh, now this is playful laughing.”

Pete Mockaitis
Now it’s just humorous.

Kwame Christian
Yeah, I can’t do that. Same thing with these words. There’s always going to be some baggage associated with these words, so that’s why it’s important for me to recognize whether or not there is resistance associated with specific terms. And if there’s specific terms where there’s resistance, then I’m going to use the definition rather than the term.

Pete Mockaitis
Yeah, the way I was trying to remember this tip from you, I’m making mnemonics for myself of other people’s material. It’s like, “Oh, so, if semantics are creating an unnecessary barrier, S, U, B, I can substitute it with a definition.” That’s how I remembered your tip.

Kwame Christian
Wow, second edition.

Pete Mockaitis
I’m going to use that but your stuff is probably way better than mine already, so it’s like, “Thanks, Pete. That was lame. I got way better stuff.”

Kwame Christian
No, that’s going in the second edition. I like that.

Pete Mockaitis
Oh, I’m flattered. Okay. Well, I loved what you had to say about focus on the goal and how to best achieve that, and maybe you do need to substitute some semantics that are creating unnecessary barriers. And I’m thinking about two stories in which I think, so some groups were trying to have some conversations about race, and I’m pretty sure they failed to meet their desired goals based on how they’re being received.

And I’m going to throw some scenarios at you, and you don’t know what went down. But I’m going to ask for you to do your best to speculate as, “When I see that kind of thing, it’s usually because they failed to do this, or they should’ve done that, most likely.” So, here we go.

Scenario one. A buddy of mine said he was at church and they were having a series of dialogues about some race issues to learn how to do better on these matters, pick up some skills, hear about perspectives. And then there was a white girl in her 20s who was chatting with my buddy, and she said, “Boy, after hearing all this stuff, I guess I just realized how bad and racist I am, and how I just totally don’t understand what people from the other side are saying, and I really have no right to discuss it. So, I guess I have nothing to offer and I should just keep my mouth shut.” And she proceeded to not come to any of the other meetings.

And so, my buddy is also a speaker-author dude, and he said, “Wow, never in any of my programming has the goal been to have someone feel totally disempowered and to feel the need to withdraw.” So, that’s a thing that can happen sometimes during the course of engaging in these conversations. Any pro tips on having that not happen for people?

Kwame Christian
Yeah, so let’s approach it from two different perspectives. So, let’s first approach it from the person’s perspective who said, “You know what, I’m out. This is too much.” And so, fear can masquerade in different forms, and oftentimes, it will take the form that is most persuasive to you. And so, I was talking to somebody earlier today, and she was saying, “Listen, I feel overwhelmed, I feel ill-equipped to have these conversations so I’m just not having to have these conversations.”

And I said, “See, you’re an intelligent person, and what you’re doing is you’re overintellectualizing the situation and saying, ‘I need to study more. I need to study more,’ and you keep on moving the goalpost just in order to make sure that you never put yourself in a position where you’re obligated to have the conversation, or you feel worthy of having the conversation.” And so, what this person is probably doing is saying, “Wow, I’m seeing the risks. This is scary. I am going to back out.” And backing out does nothing but protect her from her own emotional discomfort. And so, we have to look into it and see how fear will operate in these situations.

And then for the person who might see this happening, we use compassionate curiosity, and so we might say, “Hey, I noticed you stopped coming to the meetings. What happened?” “Well, I didn’t feel comfortable coming to the meetings.” “Okay, so it sounds like you were a little bit uncomfortable and maybe a little bit afraid of making a mistake?” “Yeah, that’s how I’m feeling,” and then they explain.

And then we move to getting curious with compassion, “Well, what is making you so afraid?” “Well, I’m afraid of making a mistake.” “Okay, tell me more.” “Well, I also feel a little bit overwhelmed because I should’ve been doing more but I haven’t been doing more.” Okay. Now, let’s get joint problem-solving, So, it seems like, based on what you said, you want to do more. Well, what are the things you can do that can make you feel as though you’re doing more?” “Well, I could start coming back to these meetings.”

Right. That’s it. Simple. Exactly how the conversation could go. But I wanted to kind of flow through how the compassionate-curiosity framework could work in that situation.

Pete Mockaitis
Okay. Cool. Thank you. And I guess I’m thinking, so that’s from her perspective. I guess, also, the people coordinating the thing could share some of the comforting words that you’ve been sharing, like, “Hey, this is tricky for people. It’s challenging. There are some risks. It’s going to feel uncomfortable, and that’s just how it’s going to be. We have different associations. There are some complexities.” And they’ll go, “Oh, okay. Huh, this is hard for everybody, and that’s okay.”

Kwame Christian
Exactly.

Pete Mockaitis
Cool. Okay. Well, here’s another scenario. This was at a Fortune 500 company, and they had a huge meeting in which they announced, “Henceforth, the goal is by…” I don’t know, 2027 or some couple years away date, “….X percent of the positions above level five…” I don’t know in their system, like direct duration above, they had sort of a numbering system for sort of executive seniority power. You know what I’m saying?

So, “X percent of these positions will be filled by black people.” And so then, on the chat, there’s a whole lot of muttering going on, and everyone’s saying, “Oh, I see. Well, what percent is going to be Asians, and women, and disabilities, and elderly folks, and LatinX?” “Oh, okay.” So, they’re kind of miffed about this and maybe they didn’t feel included.

There’s just sort of like they felt like this is just being thrown upon them or they don’t understand what’s at it, or they think maybe there’s not, I don’t know, structural fairness. I don’t know precisely what their beef is but that is a response that can happen when there is a fiat, and saying, “This is how it is with regard to race, everybody,” and then the murmuring begins. Any pro tips on dealing with that better?

Kwame Christian
Yeah. So, it’s funny, Pete, when you said that, I had the immediate response, I said, “Oh, okay. Well, we’re opening up Pandora’s box here because there are many other races that are underrepresented there too, right?” And I think this is a really great example of the ubiquitous nature of these conversations because we can talk about the book title in terms of how to have difficult conversations about race, but, really, we could substitute any sensitive topic.

And so, we think about age discrimination, racial discrimination, gender discrimination, all of that type of stuff. The same underlying frameworks can apply to those situations. And so, I think it really comes down to having a conversation about, first of all, “What’s the problem that we want to solve?” And then figuring out, “What other problems do we want to solve at the same time?” because the choice did cause some murmuring. We cannot ignore that murmuring and pretend it doesn’t exist.

And so, it’s important for us to lean into that conversation and have it at a high level and be open and transparent about it just to make sure that everybody feels seen and appreciated.

Pete Mockaitis
Okay. Understood. Well, Kwame, tell me, anything else you really want to make sure to mention before we hear about a few more of your favorite things?

Kwame Christian
At the end of the day, really, what we have to do is we have to have these conversations. If there’s anything that I want your listeners to take from this is that we have to keep this simple. Have the conversations and use the framework, and that’s better than the alternative.

Pete Mockaitis
All right. Thank you. Now, could you share a favorite quote, something you find inspiring?

Kwame Christian
“The best things in life are on the other side of difficult conversations.” That’s the motto of the American Negotiation Institute, and that’s really the ethos that I tried to bring into each of the books, the podcast, and the trainings that we do.

Pete Mockaitis
All right. And could you share a favorite study or experiment or bit of research?

Kwame Christian
One of the things that a lot of communication experts like to talk about is the importance of empathy, and I’m not different. I talk about it, too, but I think one thing that people have to appreciate is the fact that empathy is very, very difficult for some specific reasons.

When you look at the studies related to in-group versus out-group bias, it is much easier for us to empathize with people who are like us. So, think about a non-race-related example. Imagine you’re watching a football game, and somebody gets hurt from your team. Let’s say they hurt their knee. You will reflexively reach down and, like, almost grab your knee. You’ll wince. You’ll feel their pain. That happens automatically.

But if somebody else from the other team gets hurt, you don’t have that type of sympathetic response. You might actually cheer. That’s the tribal nature of humanity. But on a deep subconscious psychological level, it’s easier for us to empathize with people who see us as one of them, as part of their tribe, as part of the group.

And so, I think a couple of things that we need to realize is, number one, empathy takes effort especially when the other person is different from you. And, number two, we can trigger a little bit more automatic empathy in our direction by being mindful of how we can mobilize biases in our favor. So, an example of that is affinity bias, “I like people who are like me.”

So, at the beginning of every conversation, my goal is to approach this rapport-building stage from the perspective of getting the other person to see me as one of them. We are on the same team. We might look different, we might have different perspectives, but when it all comes down to it, we’re on the same team. And just taking the time to really pull that together, helps us to trigger more of that automatic empathy and makes the conversations a lot easier.

Pete Mockaitis
All right. And a favorite book?

Kwame Christian
Well, my favorite book used to be “Finding Confidence in Conflict” and now my favorite book is “How to Have Difficult Conversations About Race.” Is that too self-serving, Pete?

Kwame Christian
But I will say, I did find particular joy in reading “How to Not Lose Your…” stuff, I’ll edit it, How to Not Lose Stuff with Your Kids. So, talking about emotional regulation for parents. And so, it’s hard for me to pick a favorite book because I try to read a book a week, and so, usually, it’s the one that is closer, like most recent to me that registers the most, like recency bias, ha, ha, bias is everywhere. So, I’ll give a shoutout to that book as a recommendation for all the parents out there.

Pete Mockaitis
And a favorite tool, something you use to be awesome at your job?

Kwame Christian
LinkedIn. It has to be LinkedIn. I am addicted to LinkedIn. I post every day, and it’s been really rewarding connecting with people on LinkedIn. So, if you use LinkedIn, make sure to connect with me, follow me. I always try to be really generous with content on that platform.

Pete Mockaitis
And a favorite habit?

Kwame Christian
Going to the gym in the morning, I’d say. I’m realizing more and more that this is, I guess, what Charles Duhigg would call a keystone habit because a lot of good habits come from that because it’s tied to my meditation routine, it’s tied to my gratitude journal in the morning. So, working out in the morning is happening, then I know a lot of other good things are happening too.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Kwame Christian
So, check out the podcast Negotiate Anything, and also our other podcast Negotiate Real Change, which is about diversity, equity, and inclusion in the workplace, but using negotiation and conflict resolution as a tool to promote it. But for general leadership, conflict resolution, negotiation, sales, that type of interpersonal communication, check out Negotiate Anything. And then, also, reach out to me on our website the AmericanNegotiationInstitute.com. And if you’re interested in trainings, workshops, coaching, all of that type of stuff, you can reach out to us there.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Kwame Christian
Yes, everybody, the challenge is this. Use the framework. Use compassionate curiosity. If you have the opportunity to interact with a human being within the next 24 hours, I guarantee you, you’ll have an opportunity to put these skills into action. So, whenever you have that opportunity, remember, acknowledge and validate emotions, get curious with compassion, and use joint problem-solving, and just get into the habit of using that and it’ll be your best friend in those dark times when you’re having those tough conversations.

Pete Mockaitis
All right. Kwame, this has been a treat. I wish you much good things on the other side of difficult conversations.

Kwame Christian
I appreciate it, my friend. Thanks for having me on.

REBROADCAST: 719: Liz Wiseman Reveals the Five Practices of Indispensable, High-Impact Players

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Liz Wiseman says: "By working on the agenda, you earn the right to help set the agenda."

Liz Wiseman uncovers the small, but impactful practices of exceptional performers.

You’ll Learn:

  1. Why it’s okay to not be working on what’s important to you 
  2. The five things impact players do differently
  3. The trick to leading without an invitation 

UPDATE: Sign up for Liz’s new masterclass and learn what the best professionals do to stand out and perform at their best. Early bird registration is FREE with your purchase of Liz’s new book Impact Players.

PLUS, we’re giving away copies of Liz’s book! We’ll be picking 5 random winners who share a link to this post on LinkedIn, along with their favorite nugget of wisdom from the episode. Don’t forget to tag both Pete and Liz in your post! Giveaway ends August 27, Saturday, 11:59 PM Central time.

About Liz

Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter,The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. 

She is the CEO of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley, California. Some of her recent clients include: Apple, AT&T, Disney, Facebook, Google, Microsoft, Nike, Salesforce, Tesla, and Twitter. Liz has been listed on the Thinkers50 ranking and in 2019 was recognized as the top leadership thinker in the world. 

She has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business ReviewFortune, and a variety of other business and leadership journals.  She is a frequent guest lecturer at BYU and StanfordUniversity and is a former executive at Oracle Corporation, where she worked as the Vice President of Oracle University and as the global leader for Human Resource Development. 

Resources Mentioned

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Liz Wiseman Interview Transcript

Pete Mockaitis
Liz, welcome to How to be Awesome at Your Job.

Liz Wiseman
Well, thanks, Pete. I hope I walk away feeling like I can be a little bit more awesome at my job. This is your thing. This is what you do.

Pete Mockaitis
Well, I think I’ve mentioned, before we pushed record, that numerous people have mentioned you by name as being awesome at your job from your book Multipliers. And you’ve got another one freshly out Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. All things we love doing here, so this is going to be a lot of fun.

Liz Wiseman
This is going to be a fun conversation, I can tell.

Pete Mockaitis
Well, so maybe to kick us off, could you share with us your favorite story of someone who made a transformation into an impact player and kind of what happened? What was the impact of that and kind of their before and after, and the results flowing from it?

Liz Wiseman
Well, so many of the people I wrote about were already awesome when I stumbled onto them. And the one I think, like if I could pick someone in the book who made the biggest transformation, it might’ve been me. Like, early on in my career, reorienting myself.

So, I came out of college like a lot of people, kind of fired up, knowing…I mean, some people don’t know what they want to do. I knew what I wanted to do to a fault. And I kind of was like knocking on people’s doors, like, “Hi, I’m Liz. I want to teach leadership and I represent good leadership. And ridding the world of bad bosses, that’s what I want to do.”

And so, I tried to get a job at a management training company and somehow wiggled my way into an interview with the president. He looked at my resume and was like, “You know, if you want to teach leadership, maybe you should go get some leadership experience.” I was like 22 years old and thinking, “That’s sterile-minded of him.” It’s kind of like he doesn’t get me. This is what I’m passionate about. It’s what I want to do.”

So, I went and took my backup job, and that one was at Oracle, which was a great place to go to work but it wasn’t doing what I really wanted to do, which was somehow teach managing and leading. So, I took this kind of consolation job, and about a year into that, I had an opportunity to transfer to another group inside of the company. This was back when Oracle was like a couple thousand people, and today they’re like well over a hundred thousand people.

And it was a group that ran technical bootcamps and I was hoping that their charter would expand, like the company is growing, they’re surely going to be building some management courses, young people are being turned into management, like wreaking havoc on the company. And so, I went into the interview, answered the questions from the VP, so it’s like the final interview for this job, and then it was my turn to kind of take charge of the interview. And so, I made my case for why Oracle should build a management bootcamp, not just a technology bootcamp. And, of course, I offered my services, like, “I would be happy to build this.”

And I thought, for sure, he would say, “Oh, that’s great, Liz. Yeah, I can see you’re passionate about that. Here you go.” And his response, it really, really imprinted me. And he was polite but essentially what I heard him saying was, “Liz, make yourself useful around here,” because his reply was, “That’s great, Liz. We think you’re great and we’re excited to have you join this group but your boss has a different problem. She’s got to figure out how to get 2,000 new college graduates up to speed in Oracle technology over the next year. And what would be great is if you could help her to do that.”

He was saying, “Liz, figure out what needs to be done and do the things that we need.” And I wanted to teach leadership and now he wants me to teach programming to a bunch of nerds, you know, programmers. And I’m like, “Oh, that’s not my thing. That’s not the job I want.” But I could see he was teaching me something. I’m like, “That’s not the job I want,” but what he’s saying was, “That’s the job that needs to be done.” So, like, “Point yourself over there, please.”

And it really shaped me because I said, “Okay, I don’t want to do that but I will do that and I’ll figure out how to be good at this.” And, Pete, I’m woefully underqualified to do this job. I came out of business school and had a teaching background, but I had taken like two and a half programming classes in college, and now they want me to be teaching programming to a bunch of hotshot programmers coming out of MIT and Caltech but I did it and it was amazing what happened after I reoriented myself, and, in some ways, subordinated what was important to me to work on what was important to my boss and my boss’ boss.

First of all, I figured out I love this job. Like, this was fun. I was having the time of my life. And then the second thing I discovered is that by doing that, all these opportunities opened up to me. And they came and tapped me on the shoulders, and said, “Liz, we want you to now manage the training group.” I’m like, “Yeah, I’m having fun teaching.” They’re like, “No, we want you to do this.” I’m like, “Yeah, pick someone else who wants that job.” And they said, “No, we want you to do this.”

And I don’t know if it was because I understood the technology or it was because I was willing to serve where I was needed, but, yeah, I finally said yes to that job. And then I just kept getting bigger and bigger opportunities, and I think it was because I learned to channel my energy and passion around what was important to the people I work for rather than focusing on what was important to me.

And it shaped my whole career and just allowed me to do work that was far more impactful. And it wasn’t too many years, if not even months, after that that I was able to argue that, “You know what, we really need to invest in management training and I’d be happy to do that.” And then, I, essentially, got a blank check, like, “Liz, absolutely. Go build that. Build a team to do it.” And that work had so much more impact when I decided to work on the agenda of the organization rather than on my own agenda.

Pete Mockaitis
Well, that feels like a golden key to a whole lot of career things right there. And I guess what’s intriguing is, well, one, you were fortunate in that you got to do the thing you really wanted to do anyway afterwards. And, two, I suppose, I’m thinking, that approach, in a way, it feels rather noble and virtuous in terms of, hey, there’s some humility and there’s some service and generosity that you are engaging in when you’re working on the job that needs done as opposed to the thing you want to do.

I guess I just might want to hear to what extent was there drudgery? Or, it sounds like in your story, this path was actually plenty of fun even while you were on it prior to doing the thing that you really wanted to do originally. Is that the case with the other impact players, generally speaking?

Liz Wiseman
Well, I think it is. And you said it was sort of a noble choice, and I think it was a humble choice. I wouldn’t characterize it as a noble choice as much as a savvy choice. And it wasn’t like I was just like, “Okay. Well, what’s good for me in this?” I could see there was a real need there but something happens when you are working on something that’s important.

So, like if I’m off working on my own agenda, I’m pushing a boulder up a hill. I’m trying to get people to meet with me. I’m trying to get someone to pay attention to the thing I care about. Now, some amazing things can happen when you go down that path. But, like, what happens when you’re working on something that’s important? It’s what I call when you’re working on the agenda.

Well, every time I put myself on this path of impact, working on something that was important to the company, the executive, one of my clients, I always find that people have time to meet with me, resources flow. Like, I’ve done a lot of work with executives over the years, and one of the things I’ve noticed is I’ve never noticed like a senior executive at a corporation tell me something was important to him or her, and then not have budget for it.

It’s like funny how that when you’re working on the agenda, people have time for you, resources flow, decisions happen quickly, there’s more pressure but there’s also more visibility for your work. Like, it’s not drudgery. It’s actually fun because you’re making progress. And when you say drudgery, Pete, it makes me think about something I’ve been thinking a lot about lately is burnout. We’re dealing with this burnout epidemic, the Great Reshuffle, the Great Resignation, whatever you want to call it. And I think we’re quick to assume that burnout is a function of effort and work. Like, we’re working too hard. We’re working too much. We have too heavy of a load and we’re going to burn out as a result.

And I’m not opposed to anyone taking time off. Like, a little R&R is probably good for a lot of people particularly right now, but I think burnout, based on all of my research, it tends to be a function of too little impact, not too much work. That what causes us to burn out is when we’re expending energy but not making a difference, not seeing how our work makes a difference.

So, like the beginning of being high impact and doing awesome work is doing work that is valued and important. And even if some of the work is tedious, like, oh, man, I remember like nights I stayed up till 5:00 in the morning trying to learn how to do correlated subqueries so I could teach them the next day. I couldn’t sustain that all the time, but I was making a difference. I was having an impact. I was doing something important. It was energizing not enervating.

And, yeah, there’s details and drudgery and hard things involved but it’s rewarding. It’s what I’ve seen in my own experience in studying these high-impact contributors. It’s a buildup experience not a burnout experience.

Pete Mockaitis
Yeah, that’s beautiful in terms of that’s just a fun mental distinction that does so much. When you’re working on the agenda, what’s important to other folks, so many of the roadblocks that are annoying and frustrating and yield to burnout and exhaustion disappear. People are available, they make time for you, they make money for you, they take your meetings, you’ve got some support and backing as opposed to being ignored, and follow-ups. So, yeah, like that’s pretty fine.

Liz Wiseman
And you build voice. You build voice in the organization, and it’s how we build influence and credibility is by making progress on things that matter to our stakeholders. And so, as we do that and as we serve, people listen to us. And by working on the agenda, you earn the right to help set the agenda.

Pete Mockaitis
Okay. Well, I’m loving this and that’s a lot of insight right there. So, tell me, is that pretty much the core idea or thesis of Impact Players? Or, how would you articulate it?

Liz Wiseman
I just think it’s one of the starting points is how people orient themselves. And I think if I were to kind of try to crystallize the thesis of Impact Players, let me start with the research. We looked at the difference between individuals who were considered by their leaders smart, hardworking, and capable people who were doing a good job, like doing well, versus smart, hardworking, capable people who were making an extraordinary impact, doing work of extraordinary or inordinately high value.

And so, this isn’t like top performers versus bottom performers. In a room full of equally smart, capable, hardworking people, why are some people stuck going through the motions of their job while other people are making a big difference? So, that’s what we looked at. And when I looked at those differentials and all the profiles that we built through interviewing 170 managers is we found that the ordinary contributors, typical contributors, people doing well, they’re doing their job.

And this is how managers describe them. They do their job. They do their job well. Often, extremely well. They follow direction. They take ownership. They are focused. They carry their weight on teams, which sounds great in some ways, like ideal team members and contributors but there’s stellar and unordinary times, but they tend to fall short in times of uncertainty and ambiguity. This is where the impact players handle these situations very differently, and there were five.

And it was how they handle messy problems, like, “Your job is not my job. It’s like no one’s job. It’s not really owned by this department. It’s like no one’s job but everyone’s job.” And this is actually where I think the most important problems and opportunities of an organization is in that white space between boxes. Now, in this case, ordinary contributors tend to do their job. Whereas, the impact players go do the job that needs to be done.

The second is how they handle unclear roles, where, “Okay, I know we’re collaborating, but who’s really in charge?” We have a tendency, organizations want to have more collaborative teams, flat in organizations but in these situations, typical contributors tend to wait for role clarification or direction, like wait for someone to tell them who’s in charge or give them formal authority. Whereas, the people who are having a lot of impact tend to just take charge but they’re not like take charge all the time.

They step up and they lead, maybe a particular meeting, maybe a project, but then they’re willing to step back and follow other people when they’re in the lead. So, it’s like they bring kind of big leadership, let’s say, to the 2:00 o’clock meeting, they’re the boss, but they then walk down the hall to the 3:00 o’clock meeting and they serve as a participant with the same kind of energy that they led the team. So, they’re able to step in and out of these leadership roles really fluidly, which really builds our credibility because we trust these kinds of leaders, the ones who don’t always need to hold all the power.

Pete Mockaitis
And the ones who care when it’s not “theirs.” That’s sort of endearing. It’s sort of like, “Okay, you care about this because you care about the team, the leadership, the project, the company and not just you care about your babies.”

Liz Wiseman
Oh, absolutely. It’s like they work with the same kind of level of intensity. They don’t need to be in charge but they’re willing to be in charge. And I think it’s a really powerful form of leadership. And it’s very much like sort of you take like the pyramid shape of an organization, and you turn that on its side. It’s more like the V formation of a flock of geese, where the flock can fly a lot further because they rotate that leadership.

One bird goes out in front, leads, breaks that wind, creates drag, sort of creates an ease for the other birds behind in that formation, but that lead bird doesn’t stay there forever like until it tires and then falls from the sky in the state of exhaustion, which is what happens so often in corporations. The leaders are running around with their hair on fire. They’re like all fired up, they’re working hard, but other people sit underutilized. Like, when the lead bird has done their duty for the team, they fall back and another moves into that role.

And then there’s three other situations where we see this differentiation when unforeseen obstacles drop in the way, things that are really out of your control. Most people tend to escalate those, whereas the impact players just tend to hold onto them and get them across the finish line. Not alone, pulling in help but they tend to just hold ownership all the way through.

When targets are moving fast, typical contributors tend to stay on target, they stay focused, whereas, the impact players adjust. They’re adapting. They’re changing. They’re like kind of waking up assuming, “While I was asleep, the world changed, and I probably need to adjust my aim so I stay on track with what’s important and relevant.”

And the last is what we do when workloads are heavy, like when there’s just mounting workloads, when there’s more work than…when the workload is increasing faster than resources are increasing, and most people, they carry their weight, but when times get really tough, they sort of look upward and outward for help to ease that burden.

Whereas, the impact players, we found they really make work light. Like, they don’t take all the work, they don’t take people’s workload away from them, but they work in a way where hard work just is fun. They bring a levity, a humanity, that just sort of eases the phantom workload so that people can focus on the real workload.

Liz Wiseman
That’s kind of what I found.

Pete Mockaitis
All right. Well, I was going to ask exactly that, so thank you for sharing. And so, that’s sort of like the five core distinctions. And I want to zoom in on a couple like super specific practices, habits. But, first, maybe I’d like to get your take on what discovery, in the course of all these interviews, did you find most surprising or counterintuitive?

Liz Wiseman
I should probably tell you I’ve got a little bit of a pessimist in me which maybe makes me a better researcher. But when we went in to study, like, “What is it that the top, real top contributors are doing?” I expected there to be a fair number of hotshots and superstars and people around whom the team revolved, and what I found was exactly the opposite. There were 170 of these impact players that we studied, analyzed. Not a single one of them was a prima donna, a bully, a bull in a China shop. Not one of them worked at the expense of the team, like, “Hey, I’m so good at what I do that you all need to kind of like be backup for me, or sort of accommodate me, humor me.”

They were superstars and everyone knew it. Like, that’s one of the things about impact players is everyone knows who these people are but they work and I think they’re comfortable with their stellar-ness, their awesomeness, like they get it.

Pete Mockaitis
They don’t have to prove themselves or flex or show off.

Liz Wiseman
Yeah. In some ways, and I’m just realizing this, Pete, is one of the things I found in the multiplier leader, so the other research I’ve done, like, “What is it that leaders do that allow people to be impactful and contribute at their fullest?” And the ones, the leaders I want to work for are the ones that are really, really comfortable with their own intelligence and capability. Like, I want to work for someone who’s an absolute genius who knows it, which you think, “Ooh, well, isn’t that like a know-it-all, a bully?” Like, no, I want to work with someone who’s so comfortable with their own intelligence and capability that they’re over it.

It’s not like, “I have to show up to work every day proving how amazing I am.” It’s like, “Yeah, I get it. I’m smart. I’m talented. I’m over it so now I can spend my time as a leader seeing and using the intelligence of others.” And I think these impact players are similar in that they know that they’re really valuable contributors, they know they do important and valuable work, but they don’t need to be proving it all day long. In some ways, it’s so obvious. They were comfortable with it.

Pete Mockaitis
Okay, that’s cool.

Liz Wiseman
I thought there’d be some brilliant jerks in the lot but there weren’t, at least not in my sample.

Pete Mockaitis
And then these 170, they were identified by their managers, they’re saying, “Boy, this guy is really an impact player”?

Liz Wiseman
Yeah, they were. And so, we didn’t go in and decide who was. We asked managers to consider the people that they have led over their career and identify someone from each of these two categories – impact players, ordinary contributors – and we also had managers identify someone who I later called an under-contributor – smart, capable, talented, should be amazing, like someone you hire, like, “This person is going to be awesome,” but yet they’re not. Like, they’re under-contributing relative to their potential and capability. And that was interesting. There’s like a whole set of things to learn there.

Pete Mockaitis
It’s different than the five key distinctions that we already covered? Like, they don’t do the things that the impact players do or is there more?

Liz Wiseman
Well, I think kind of in that ordinary contributor station, like you would see people who are well-meaning, working hard, and they’re doing their job. When you see people in that under-contributor kind of position, sort of on the stratification, you see a lot of people who are really pushing their own agenda, you often see people who are trying so hard to be valuable, trying so hard to like get ahead, maybe that they’re honestly annoying.

Like, “Hey, hey, how am I doing? How am I doing? Am I doing great? Was it good work? Hey, hey, coach, what? Can I sit next to you on the airplane? You know what, hey, let’s go hang out.” They’re needy, maybe needing too much attention, needing too much feedback, and they end up becoming more of a burden than a contributor on teams, but, yet, they’re people who are trying really hard.

Pete Mockaitis
Interesting. Cool. Well, so then I love how we’ve laid out the five distinctions. And now I’d like to get really specific in terms of what are the particular mindsets, or habits, or particular practices, words, phrases, just like the super in-the-moment tactical, practical stuff that we’re seeing in terms of an impact player? I sort of got the conceptual. Could you give us a couple examples of, “Hey, these are the specific actions that we’re seeing over and over again”?

Liz Wiseman
We talked about the first distinction kind of through my own experience, is this willingness to do the job that needs to be done. It’s about extending ourselves like beyond our job boundaries. One of the favorite impact players I got to write about in the book is someone named Jojo Mirador, and he is a scrub tech. He works at Valley Medical, which is part of an academic hospital chain.

So, there are a lot of residents there, doctors who have graduated from medical school. They’re now in their training. They’re in residency. And he’s a surgical scrub tech. Now, Jojo’s job is to prepare the surgical tools for an operation, to make sure they’re sterilized and available, and to hand them to the surgeons when the surgeons ask for them. That’s his job.

But Jojo approaches his job differently than other scrub techs. First of all, he looks on the calendar, and he’s like, “What surgeries do we have coming up? Are there any that I’m not familiar with? Let me look. Let me just like Google that and figure out what’s going on in the surgery.” And during surgery, he’s not just listening for the requested instrument.

Pete Mockaitis
“Scalpel.”

Liz Wiseman
Yeah, scalpel. Exactly. It’s like such a moment. He’s watching the surgeons’ hands, he’s like, “I want to know what the surgeon is doing because I want to know what their next move is going to be because I want to be thinking about the tool they need, so I’m ready.” And one of the surgeons told me, “Jojo doesn’t just lay out the instruments. He lays them out in the order they’re going to be used so he’s got them ready.”

And when the surgeons ask for an instrument, he doesn’t just hand them the one they asked for. He hands them the one they actually need. So, let’s say they’ve asked for like a scalpel, and he provides a gentle suggestion, he’s like, “Why don’t you try this one instead that might work better?” Of course, these residents, they’re young, they’re new, and you can imagine the pressure on them to look like they know what they’re doing when they’re holding someone’s life in their hands. And you can imagine how grateful they are that he doesn’t just do his job. He extends himself and does the job that needs to be done.

And you would think that the senior surgeons wouldn’t want these suggestions, but they do, in fact. He said, “It kind of feels good. They come seek me out before a surgery.” They say, “Jojo, here’s what we’re going to be doing. What kinds of tools do you think are going to work best here?” And they line up outside of the scheduler’s office, they kind of fight a little bit over who gets to have Jojo in the OR with them.

And they found this nice gentleman’s way of sorting this out. It’s whoever has the most complicated procedure is the one who gets Jojo. And I love the imagery of this, which is just extending ourselves out of our job scope, but not doing it in an aggressive way of taking over. It’s done with this kind of sense of finesse of, “I think I can be helpful here.”

Another one of the behaviors we see is that these impact players, they don’t tend to wait for an invitation. I think a lot of people want to be amazing at their job, who have a lot of passion, who have a lot of talent, or maybe holding back a little bit, too much waiting for someone to come along and discover them.

And maybe it’s because I’ve spent most of my career teaching leaders, coaching executives, part of my message to people is like, “Ooh, your leaders probably aren’t thinking about you nearly as much as you think they’re thinking about you. They’ve got their own set of things and they probably don’t have time to figure out, ‘Okay, wait a minute. I’ve got this meeting coming up. Who are all the possible people who might be valuable contributors?’” Like, sometimes, we need to invite ourselves in and go where we’re uninvited but do it in a way that people are glad we showed up to contribute.

Pete Mockaitis
Yeah, that’s really interesting because I think this has come up a number of times, like, “Oh, so many things you attend, it’s unnecessary, it’s a waste of time, and you should figure out polite ways to excuse yourself from them.” And this might be the first time I’ve heard someone say, “There may be times where you want to try to get into a meeting that you weren’t invited to.” And the way that could be super appreciated, like, maybe can you give us some verbiage or an example there, because I can imagine ways you might say it that could come across as appreciated as opposed to like, “Whoa, stay in your lane, buddy”? Could you give us an example there?

Liz Wiseman
Yeah, let me share two. One is about just initiating meetings that no one’s asking you to do. Eli Van Der Kamp at Target, she’s a project manager there, and her job is to get all the technology in a Target store up to speed and ready to go before a store opens. Well, this isn’t her area of responsibility but she can see that, “You know what, we’ve been dropping phonelines in here.” And her job was to get them up and running, but she’s like, “I don’t think we actually need those phonelines because, now that we have fiber optic cables, the phonelines that were needed for the alarm systems in the store, like fire alarms, we don’t need those.”

But it wasn’t that they didn’t need them, they sometimes needed them, and it was sort of complicated, and no one’s asking her to do this, but she realizes the company is wasting money on this. It’s a $92 billion a year company, it’s not a significant amount of waste in a company that size. But it’s significant enough, she decides she wants to do something about, so she just kind of invites herself to lead this meeting, calls people together, explains the problem with no sense of judgment whatsoever, “But we have this problem, and we’re like buying phonelines that we don’t need and it’s wasting money.”

And she just lays it out and invites people to step up and solve it. It was a complex decision tree. They worked it all out, owners stepped up, emerged, the problem is solved and she steps back. It’s sort of like inviting yourself in to lead and volunteering to lead where nobody has asked you. Now, it could be inviting yourself to a meeting nobody is inviting. So, I had experience with this, it was probably midway through my career. It preceded the most valuable piece of work I ever did for Oracle.

And I think, at this point, like I’m the vice president of Oracle University. I ran training for the company in human resource development, and I’ve particularly been focusing on some executive development, and had been working with three top executives to build this what was our flagship leadership development program. We called it The Leaders Forum. And it really consisted of two parts, which is teach our executives around the world like our strategy so they really understood that, and then build some leadership skills.

And in the process of doing this, it became clear that the strategy was not clear. So, we were bringing executives in, like 30 people at a time, presenting the strategy to them, building some skills, setting them on their way, and they’re like, “You know, the strategy is not clear.” So, the three executives I was building this program with, we heard the feedback, and we tried to make some adjustments, and it’s still not clear.

Finally, it comes to a head and we realized we have to stop these training programs until the strategy for the company is clear. I’m in that meeting. We decide this needs to happen. One of the three executives says, “Okay, you know what, I’ll get together a meeting of all of our product heads, all of the senior executives, and we will clarify the strategy.” Okay. So, I know that meeting is happening but I’m not included in this meeting because it’s a product strategy meeting and I’m responsible for training. But the meeting was happening the next week, and I decided that I probably should go to that meeting, not just to listen in, but I felt like I could really help.

And so, this is, I don’t know, this was a meeting of, let’s say, nine of the top 12 executives in the company, and I just decided to show up. And so, I show up, I knew the president would be thrilled that I was there, maybe not some of the others, but I get there early, I sit down, and one by one, like the various executives are coming in, they’re kind of like, “Hi, Liz,” and they know this is a product strategy meeting and they’ve got the head of training there. And they’re like, “Hi, Hi.” And then one particular executive came in, his name was Jerry, and he looked at me, and he’s like, “What are you doing here? Like, you’re the training manager. This is a product strategy meeting.”

And this was an important moment for me because I kind of squared my shoulders, looked at him, and said, “Jerry, we’ve got a really convoluted strategy right now that leaders around the world aren’t able to understand. Like, this group has got to take a lot of complex information about our products and distill it down to something that’s simple and clear, and that’s actually something that I’m pretty good at and I thought I could be of help.”

And he still wasn’t entirely convinced but I think the president said something like, “Yeah, Jerry, Liz is really good at this. And trust me, we could use her help.” And then I just paid attention, and I listened, and I listened to this conversation. Now, the fact that I had taken that job teaching programming helped me to really understand what they were talking about and be trusted to even be in the room, but I’m like taking notes.

I’m like, “Okay, what about this? And I like this pattern.” So, I’m now starting to reflect back to them, “Well, here’s this issue that I see coming up and I hear this, and it seems like these seem to be the three biggest drivers.” And they’re like, “Could you say more of that?” And it’s a longer story but, cutting it short, after two or three more of these meetings, they finally decided that they’re going to kind of obliterate the whole strategy, rebuild it from scratch, and they’re like, “Liz, we want you to be the author of the strategy. Like, we’ll all give you input but we want you to be the one that puts shape to this.”

And it was something I was able to do and it made a pretty big impact in the company, and I just think it’s so funny that maybe the most valuable work I did for the company was work I kind of forced myself into just a little bit. And I wasn’t forceful and I wasn’t rude but nobody asked me to do it. I just knew it was something I could be helpful with.

Pete Mockaitis
Beautiful. Thank you. Okay. Well, so then any other examples leaping to mind in terms of a particular practice that makes a load of difference, sort of a small difference but huge leverage?

Liz Wiseman
Well, one of the ones I found was so interesting was this how people handle moving targets. And do you kind stick to what you’ve agreed to? Like, someone gave you a target, “We’re trying to increase market share by 12% year-over-year.” That’s like your goal, maybe your business development meter. What we find is that ordinary contributors tend to stick to those targets and they stay focused, whereas the impact players are constantly adjusting. In some ways, they’re reactive.

I wouldn’t say they’re reactionary but they react differently. Like, they’re assuming that they’re off target. So, it’s kind of like the metaphor I would use here would be like a violinist. So, if you play the violin, you know that you have to constantly tune that instrument. And, honestly, it was kind of mysterious to me when I was younger, like maybe younger up until like just a couple of years ago when I was like, “Why can’t they tune their instrument before they get up onto that stage? Like, why do they play poorly before they play well?”

And it’s like because even that movement from their backstage to centerstage, they’ve got to tune it before they perform. And it’s this tuning mentality, like lots of little small adjustments. And what we found the impact players do is they respond well to feedback but they don’t wait for feedback. They’re asking for feedback before it’s offered.

Shawn Vanderhoven, is someone who works on my team, and when Shawn started working for me, he would ask questions when he’d start a project, “Okay, what’s the target here? What does a win look like? What are we trying to accomplish?” And once he understood that, he would then start submitting work as part of that, and then he would ask a different set of questions, like, “Are you getting what you need? What can I do differently? What do I need to change so that it better fits the need?”

And he does this with such frequency that he then goes and corrects his works, comes back, submits it. But in the five years I’ve worked with Shawn, I can’t think of a single time I’ve ever had to sit down and have a tough conversation with him. I’ve never had to sit down, and say, “You know, Shawn, this is off and I need you to get it back on.” And it’s not that he doesn’t need that correction, we all do, but he always beats me to it. He’s fixing and changing and adjusting before I ever ask. Like, he’s doing the asking. And it’s so easy to give him feedback.

And one of the other like little distinctions that makes a really big difference is that people aren’t…these impact players aren’t focusing the feedback on themselves, like, “How am I doing? What do I need to do differently?” The focus is on the work, “How can I make this work better?” So, where others are maybe reacting to feedback people give them about themselves and their performance, the impact player is getting information to help them constantly adjust and tune their work so that their work is relevant and on tune.

Pete Mockaitis
Beautiful. Thank you. Well, Liz, tell me, anything else you want to make sure to mention before we shift gears and hear about some of your favorite things?

Liz Wiseman
Well, maybe if there was an overarching theme that separated the impact players from everyone else, and I should say it’s not really about people. It’s more about mindsets that we tend to operate in. It’s like what separates an impact player mindset, that I and others tend to go in and out of from sort of a contributor mindset, is how we deal with uncertainty and ambiguity. And the difference we found is that the impact players, when they encounter situations that are out of their control, they tend to dive head in to these situations, kind of like the way an ocean swimmer, or a surfer, like seizes massive oncoming wave that’s kind of scary, like I would turn and run, panic, and get tumbled in the surf, but they dive head into and through this wave.

And they tend to move into uncertainty and they tend to look at that uncertainty and ambiguity through an opportunity lens rather than a threat lens. Like, where other people see, “Ooh, that’s uncomfortable. Roles are unclear. That’s messy. That’s out of my control. Let me back away from it.” The impact players kind of wear opportunity goggles and they’re like, “Oh, yeah, that’s messy, uncertain, uncomfortable, but there’s…let me find an opportunity to add value.” So, they tend to bring clarity to situations that other people tend to steer clear of.

Pete Mockaitis
Lovely. Thank you. Well, now, could you share with us a favorite quote, something you find inspiring?

Liz Wiseman
Criss Jami, “Find a purpose to serve, not a lifestyle to live.” And when I saw that, and I just saw this today, I thought, “That really captures a lot of what I’ve learned studying these people who were having a lot of impact is that they are not like pushing an agenda, they’re not necessarily pursuing a lifestyle. It’s they’re finding a situation that needs them and contributing wholeheartedly in that.”

Pete Mockaitis
Well, thank you. And now could you share a favorite study or experiment or bit of research?

Liz Wiseman
I think maybe the one that is most useful to the work I do is just this idea that we tend to overestimate our capability, that I think it’s the Kruger-Dunning effect, that we tend to think we’re better at things than we actually are. And this is the dynamic that I’ve seen play out in my work, kind of studying the best leaders, is that when we get put into a leadership role, we tend to focus on our intent, and we tend to not see our impact on others. Like, most of my work is about looking into this space between our intent and our impact, like learning not to operate based on our best intentions but to actually operate based on the effect that we’re having on others.

Pete Mockaitis
And how about a favorite book?

Liz Wiseman
I’ll give you one that this is a book I like because it made me so mad. I was really jealous when I read it, like kind of green with jealousy because the book is Creativity, Inc. by Ed Catmull. And the reason why I love it is because, A, it’s an amazing book, and Ed Catmull is an amazing storyteller.

And it’s a story of Pixar, if you’re not familiar with the book, so it’s really like looking into “Why does Pixar consistently produce amazing films. Like, is that an accident or is there actually a system behind that?” And the answer is there’s a system behind it, there’s a reason why, and it’s not coincidence, and it’s how they lead and it’s the culture they built. And the reason why this book made me so mad is I got that reading and it was not too long after I had written Rookie Smarts and I’m like, “Wow, this is an amazing illustration of Rookie Smarts. It’s like what happens when you’re new to something and the innovation that comes out of it.”

And it’s an amazing example of what I call multiplier leadership. Leaders like Ed Catmull who use their talent and intelligence to bring out the best in others. And I’m like, “Wow, how did he do in one book what took me two books to do? And he did it better than that.” But I really loved that book and it’s full of fun, interesting, very practical ways of leading.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Liz Wiseman
Index cards. Succinct is not my strength and so I have to work at succinct in writing and in speaking. And so, I use index cards, and when I’m pulling together final thoughts before giving a talk, a presentation, if it can’t get on the index card, it’s not part of it. So, I use it to really boil down my thinking.

Pete Mockaitis
All right. And a favorite habit?

Liz Wiseman
I think a favorite habit would be, I guess, I call it check in before diving in. And I’ve been there, like some people would say that I’m a workhorse, like I’m definitely not a racehorse. I’m a workhorse. I’m one of those people who just like grind through stuff. And I usually like to get right to work and I’m excited about it, I jump in. And one of the things I’ve learned to do with my own team is before we start working on something, to just take sometimes up to half of our allotted time and just check in, like, “How are you? How are you doing?”

And it’s gone well beyond pleasantries, and it’s typically like a chance for people to say, “You know, I’m not doing well. I’m struggling.” And sometimes we’ve spent hours, like we had a day blocked to work on something, and we spent hours just on, “How are you?” Sometimes it’s like, “Well, I’m disappointed that I thought by now I would have this done, and I don’t.” So, there’s been these moments where you could really check in and connect with like how people really are before we work on stuff. And it’s made all the difference for our team who’s gotten us through really some tough times.

Pete Mockaitis
Thank you. And is there a key nugget you share that tends to be quoted back to you frequently?

Liz Wiseman
It would probably be something…it would be better said than this because I think other people would probably say it better than this. It’s just like, “Be the genius-maker not the genius.” It would be some version of that.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Liz Wiseman
Well, I’m pretty easy to find. TheWisemanGroup.com is a little bit of information about the work that my team and I do. ImpactPlayersBook.com, MultipliersBook.com, I think RookieSmarts.com, RookieSmartsBook.com, I’m honestly sure about that one, or, like I’m @LizWiseman on Twitter.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Liz Wiseman
Maybe a challenge and a suggestion. The challenge would be to ask yourself, “What might I be doing with the very best of intentions that is a barrier to impact? Like, what is preventing me from doing the most valuable meaningful work?” And it’s often things that we’re doing with our best intentions.

And if someone wants to get on the path of impact, maybe a challenge to start here, which is to find out what’s important to the people that you work for, whether it’s a client, a boss, internal customers or stakeholders. Find out what’s important to them and make it important to you. And all the right things tend to flow from that.

Pete Mockaitis
All right. Liz, this has been a treat. I wish you much luck and impact in your future endeavors.

Liz Wiseman
Thank you. It’s nice talking to you.

792: How to Handle Negotiations and Difficult Conversations Like an Expert Hostage Negotiator with Scott Tillema

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Scott Tillema shares powerful wisdom on handling emotional and tense conversations with ease and finesse.

You’ll Learn:

  1. Two powerful skills to help you connect with anyone 
  2. A handy strategy to get people to listen in closely
  3. What people want to hear during emotional conversations 

About Scott

Scott Tillema is a top communication keynote speaker, FBI trained hostage negotiator, and senior associate with The Negotiations Collective.  

He is a nationally recognized leader in the field of crisis and hostage negotiations, training thousands of negotiators across the country. Scott has developed a model for hostage negotiation, which is now being adapted by those in the private sector for use in sales, marketing, communication, and leadership.

Resources Mentioned

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Scott Tillema Interview Transcript

Pete Mockaitis
Scott, welcome to How to be Awesome at Your Job.

Scott Tillema
Hi, Pete. Thanks for having me today.

Pete Mockaitis
Oh, my pleasure. I’m so excited to hear some of your negotiation wisdom. But I think, first, we have to hear a thrilling tale of crisis and/or hostage negotiation. Bring it home for us, Scott. No pressure.

Scott Tillema
Yeah, there’s all kinds of thrilling tales. And I think all of us are engaged in difficult conversations. And although not many of us will rise to the level of doing a hostage or crisis negotiations, we’re all having difficult conversations where we want influence. And one of the ones that sticks out in my mind, I was having a conversation with a man, who is holding a gun to his head, and saying that he wanted to kill himself.

And in these moments, you realize how critical this dialogue is going to be, and the words that you say and how you say them really, really are impactful. And I learned a big lesson in this conversation with him because I was trying to persuade him, I was trying to be influential in getting him to do what I wanted him to do, and that is put the gun down so we could have a very safe resolution to this incident.

And, unfortunately, after many hours of conversation, this man chose to pull the trigger, and that was probably one of the most impactful moments in my negotiations career where I really had to reflect upon the outcome of that incident, and say, “What could I have done better so during my conversation with him, he would’ve put that gun down and reached a safe outcome?”

And moments like this really drive me to be excellent at what I do and to be a great negotiator. So, that’s the moment that sticks out, to say, I can do better, I need to do better. And the challenge to everybody I work with and everybody I teach and train, to say, “If this is the level of consequence in my conversations, what’s the hesitation for you? Why not go out and be a great leader and be a courageous person in sales and marketing, and do these things and take these chances, and find the influence and be great at what you do?” because the outcome probably is not going to be as consequential as something like that.

Pete Mockaitis
Yeah, or certainly it’s highly unlikely most of our conversations will be as immediately consequential as in a person dies. Although, I think it’s quite possible that the conversations that we have, and the extent at which we are effectively engaged in them, can, over years or generations, reshape history for thousands, and not necessarily for like super CEOs but just like our children, our children’s children, or our colleagues and those they, in turn, touch. It might be a lower amount of change for one person, but with the ripples and multiplications, it may be quite substantial.

Scott Tillema
Very substantial. And I don’t want to diminish the work that people do in any field because you’re in a leadership role, you need to be having difficult conversations with the people that you work with and the people that you coach and develop. Because if they don’t succeed at their job, they’re going to be without a job.

And think about how impactful that is to that person, and the people that they support and their family. So, we know that the power of influence in conversations is really a life-impacting piece here that all of us, who work in the field of influence, and that’s many of us, I think that everybody out there wants to be more influential.

Pete Mockaitis
And when you reflected on that encounter, and you said, “What could I have done differently?” I’m intrigued, did you have a lot of training and experience? What did you conclude and that you could’ve done differently?

Scott Tillema
That’s a great question. And in 2007, I was trained by the FBI, and one of the cornerstones of FBI crisis negotiation training is active listening, being a great listener, and they teach the eight skills of active listening, and this is foundational. Most people in negotiations know or should know these eight skills, and this isn’t classified stuff. There are books written out there about this. This is stuff that anybody can learn.

But what I kind of took away from this is we have to be a little bit more broad in communication than just being great listeners because the reality is what we see is what we believe, and sometimes we have this side bias that we believe what we see and we can disregard the conversation if we see something to the contrary.

So, in my trainings, we do exercises that show that we believe what we see. So, as communication has evolved, we’re getting away from just this telephone conversation. And now, in 2022, moving forward, it’s very commonplace for us to engage in Zoom conversations or Skype or any type of conversations where we can see each other and experience each other, so it’s more than just being a great listener that we communicate through gestures and facial expressions and body language, and how we’re dressed, and what people can see in the backgrounds of our virtual conversations, and this all matters.

This is all very impactful to what people think and what people believe, and, ultimately, what they choose to move forward on. So, in addition to being a great listener, I really press people that we have to understand body language, we have to understand the expressions, and we’re putting on a show, essentially, to allow people to experience us through the visual in addition to being great listeners and having a great conversation.

Pete Mockaitis
Okay. Well, can you share some of the eight skills of listening, some tidbits that can be advantageous to your everyday professional?

Scott Tillema
Sure. The acronym to remember this is MORE PIES, and we could probably go into a five-day class on these eight skills of active listening, but just to touch on a couple that I think are really the most impactful – asking open-ended questions. And this seems so simple and so basic but when I tell people, “I want you to ask questions and engage,” we almost default to closed-ended questions because we’re interested in gathering factual information.

And our goal in these critical conversations needs to be dialogue. And I challenge people, “I want you to do this in three or four sentences, and then pass the baton back to your negotiation partner, and allow them to speak, and allow them to be heard. And we do that by asking great questions. And that’s a great one.

And when you couple that with emotion labeling, which I think is another really, really important step of active listening, now we don’t have to default to saying, “Pete, I understand.” The reality is I don’t understand. I haven’t lived your life, I haven’t done your work, I haven’t had your experiences, so, for me to say to you, “You know what, I understand,” that’s almost dismissive, and I would say it’s a bit disrespectful because how can I possibly understand you when we’ve only been having a conversation for a short period of time?

So, instead, let’s maybe go to an emotional label, and say, “You sound frustrated.” So, we label what I’m hearing with an emotion, “You sound really excited,” and then we couple that with an open-ended question, “Tell me more,” and allow you to continue that conversation so, now, not only am I connecting with the content of what you’re saying but I’m connecting with the emotion of how you’re saying it.

And that’s when people start to sense that, “Hey, I really get you. I really have an appreciation for what you’re saying, and the emotions that are generated by your situation.” So, that’s, I think, two of the most important pieces of active listening, but there are other great ones. Reflecting or mirroring back the actual words that somebody says. Somebody says whatever they say and they get to the end of whatever they’re saying, and we just repeat back the last two or three words, and that’s reflecting.

Pete Mockaitis
The last two or three words.

Scott Tillema
You got it. You’re a pro. Perfect. And what the amateur is going to do is going to say, “Yes, that’s exactly that.” And, if you do it with an upward inflection, we’re asking a question with a downward inflection, we’re affirming that statement, and then we’re going to go to silence, which is another skill of active listening, which I think is probably the hardest for people to master because we’re uncomfortable in silence.

So, I’m just going to let it be silent for a moment, and allow you to take in that moment and keep speaking, and give you the floor because negotiation is not about being right. It’s not about ego. It’s about reaching an agreement. That doesn’t mean I have to like you. It doesn’t mean that I have to trust you. It’s we’re going to reach an agreement that’s satisfactory for both of us, and that’s how we’d go about doing it, by being great listeners and engaging in some excellent dialogue.

Pete Mockaitis
All right. So, there’s some tidbits about listening. And then how do we become more influential? You talked about verbal influence. How do we develop that?

Scott Tillema
Yeah. So, understanding the first step, I see this as having four steps in being a great negotiator. And, for me, I see our goal is to create a bond with somebody. And so often, we have a goal, “I want to sell them this,” “I want them to do this,” “I want them to drop the gun,” and I challenge people, I say, “Your goal needs to be to build a bond with this person. And once you start thinking about connection, now we can start having a mental map of how to get there.”

And I see that through four principles working together in a circle. And some people see negotiations as a stairway that we’re working our way up, and I don’t see it like that. I see it as a circle that we’re going around and around, and these four principles are the influence and the bond that we are creating. And the first one is understanding, and we do that through listening, and we do that through studying body language and gestures, and make sure I have an understanding of what’s going on.

And so often, we get stuck on that, especially as high performers and the work that we do, we say, “Okay, I think I get it so now I’m going to go right into solving the problem.” And I think that’s the step that most people skip, especially if you’re really good at what you do, is, “I skip the understanding piece,” not that you don’t know how to be a good listener. It’s just that, “I think I know what the problem is. I think I know what the issue is, so I’m going to move on quickly.”

So, the second principle that I use is timing, knowing when to deliver your message. And I found this to be the strategy piece in these conversations and these negotiations, to say, “Okay, I have an understanding of what’s going on, but I want to quickly say whatever I need to say and give my pitch,” and sometimes we get this wrong.

And by getting your timing wrong, we can really miss an opportunity or, worse, put ourselves in a more difficult situation if we try to jump the gun and start selling too soon, or try to persuade somebody too soon. So, the second step is having great timing to what it is we’re going to do.

Pete Mockaitis
Okay. And next?

Scott Tillema
Next is delivery. It’s not what you say, it’s how you say it. Most people should be preparing for their negotiations, for their difficult conversation. And if you’re not preparing, let’s start there. But the people who do prepare, spend a lot of time focusing on the content of what they’re going to say, “So, I’m so worried. Here’s my talking points, bullets A, B, C, D, and I’m going to get through this, and this is what I’m going to say.”

But how often does somebody going into a really consequential conversation take time to practice their delivery, not what they’re going to say but how they are going to say it? And I’m convinced that this is much more important than the words we actually say. Now, I don’t want anyone to listen to this, and say, “Hey, I was just listening to a podcast with Scott Tillema who said I can say anything I want as long as I say it nicely, it’s cool.” And that’s not the case at all because words matter.

Words are how we frame the conversation so I don’t want to dismiss that piece at all. Words are really critical, but how we deliver them, and I’m talking about the rate, the rhythm, the pressure, the volume, the tone, all these different ways that we can manipulate our verbal delivery. This is really, really important on how people experience us. So, that’s a third big piece, is delivery. It’s not what you say, it’s how you say it.

Pete Mockaitis
Scott, I love the way you listed several key variables there. Can you share with us some demonstrations and the impact of saying the rate, fast versus slow, or different rhythm patterns, and what kind of influence that makes on the listener?

Scott Tillema
Of course. When we get nervous, when we get excited, our rate starts to notch up and we start speaking quickly. And it’s been shown that people who speak really quickly are perceived as less trustworthy than people who slow down that rate. Now, we don’t want to speak too slowly because we’re going to lose people’s attention. And we have found that the attention span has shrunk significantly over many, many years, as we’re surrounded and bombarded with distractions and social media and everything else that we’re attending to.

So, when I do a negotiation in a crisis or a hostage negotiation context, I have a coach that’s working with me in real time, so they can sit here and analyze what I’m saying and tell me, “Hey, let’s slow it down a little bit,” and kind of give me that hand signal, “Let’s slow that down and allow the person some time to process what we’re saying.” And if we can slow down just a little bit, we’re going to be a little bit more trustworthy and maybe even a little bit more likable. So, that’s the rate.

Pete Mockaitis
Okie-dokie. And then, so next step, we talk about rhythm. What are the key rhythm patterns that we can look to and what are the impacts of them?

Scott Tillema
Yeah, everything I say feels the same way. You get into the groove, it’s going to feel really smooth, you don’t have to rhyme, but we want everything to be right here. So, when you are engaging with me, you have an expectation that you’re not going to get yelled at, that I’m not going to be getting excited, and now we’re going really, really…Everything is kind of right in this groove, and it’s not too loud, it’s not too soft, it’s paced just right, so you can feel comfortable opening up to me.

And I think that this is the same reason that there is a couch in the therapist’s office so you get comfortable. We’re creating a bit of psychological safety for you to say, “Let’s really discuss the important issues here,” because sometimes we disguise the important stuff with other nonsense, and we’re willing to talk about the things that are easy to discuss.

But, really, sometimes we need to get into the more difficult conversations, and I’m really not going to open up with somebody if there’s a chance I’m going to get yelled at, or if a chance that they’re going to just quickly dismiss me and move on. Everything is right in this zone here and I want you to get comfortable having this conversation that’s going to open up pieces of information, which goes back to our first principle of understanding.

Pete Mockaitis
Okay. So, we talked about rhythm and volume, we mentioned not shouting. Any other volume insights?

Scott Tillema
I think that if you’ve listened to Amy Cuddy’s TED Talk, she talks about how we can use the body to influence the mind. So, taking this to the volume of what we say, if I become a little bit more quiet in what I say, it is going to force you to physically work harder to hear me. And it’s not very often that we find ourselves physically working really hard to hear someone. It’s only at the times that we’re listening intently, and those are the times that something is very important.

So, sometimes I’ll take the volume down a little bit, and that doesn’t mean speaking weakly or speaking without power. It’s going to force someone to listen very hard to what you’re saying. And now their brain may be convinced that this is something important, and now we’re getting into influence pieces because now they’re intently listening to what I have to say.

And we think the opposite when we want to be heard. We get loud, we scream, we get the bullhorn and we make sure that everybody can hear us, but this is intimate conversations. We’re one-on-one with people, trying to get them to go in the direction that we want them to go. So, I challenge people in coaching sessions, “Let’s take the volume down. Let’s come a little bit closer and see if we can engage them in a soft, intimate, intense conversation.”

Pete Mockaitis
Okay. Well, so we talked about a few components of delivery and we’ve got that four-part building of a bond with the understanding, the timing, the delivery. And what’s next?

Scott Tillema
The last one is respect, that I think you can do everything right. But if we don’t come in with respect, none of the other pieces work. So, you can’t get an agreement on respect alone. On respect alone, you can learn to be really nice, and you can get walked on. You’re going to lose a lot of negotiations, lose some opportunities. But without this respect piece, you are not going to have this influence and this bond that you need.

And I think that this makes sense to most people, and say, “Yeah, I get that. I was raised to be respectful, the ‘Yes, sir,’ ‘No, Ma’am,’ ‘Yes, please,’ ‘No, thank you,’” and that’s all really good, and that’s something that I want. But I think that respect is about emotion and connecting with people’s emotion and their emotional triggers.

And we see such the opposite of this. If you check on Twitter or a lot of social media where people are just disrespectful of each other, and that’s emotional triggers for people. So, I talk about, within respect, I talk about pieces like fairness and autonomy. Are we being treated fairly? How do they see this? How do they see this conversation? What is the issue that they see? Because I know that I see it one way, but can I see it the way they see it? Are they being treated fairly? And that’s a huge trigger for people.

And I’ve had a lot of conversations with folks, to say, “You know, I may not be able to get you what you want but I can assure you that you’re going to be treated fairly,” and people really like to hear that. And sometimes there can be a sticking point because how I see fairness might be a little bit different from how you see fairness, and we can have that discussion.

But the second piece of this is the autonomy, “Are you giving me the opportunity to choose the outcome here?” And I think that I could probably pressure people into making the decision I want them to make, but, ultimately, I want them to carry out that commitment. It’s not just getting me to say yes, to get me to say yes. I need you to do whatever happens next.

And I’m going to try to guide them toward making the right conversation, but, ultimately, I want them to choose, “This is what I want, this is the outcome, this is the agreement that I’m going to enter into.” And if we can be respectful of fairness and autonomy, and have sprinkle in some empathy in here, we’re really going to be someone, who this, your negotiation partner, your conversation partner is going to look to, and say, “Yes, this is someone I want to agree with. This is someone I like. This is someone who I believe in. This is someone who I’m going to enter into an agreement with.”

And that’s the piece of negotiation where we find success, to say, “We’re going through understanding, timing, delivery, respect,” and this is how we build the bond. We’re going around the circle. We’re making this connection. We don’t listen to strangers. We don’t care what strangers have to say. But now that we’ve formed this relationship and this connection, maybe I can have a little bit of influence and nudge you in the direction that we need you to go.

Pete Mockaitis
Okay. Well, so zooming out across the broad expanse of this topic domain, could you share with us some of your top do’s and don’ts that are particularly applicable for professionals? Are there any key words or phrases? Is there any way we could accidentally threaten someone’s autonomy or trigger them there, even though we didn’t mean to?

Scott Tillema
Of course. And when we do that, if we do that, again, we’re watching for changes in behavior. Are they pulling away? Are we seeing things outside of the baseline? Are we losing that dialogue? And let’s not be afraid to go back to that, to say, “Hey, I’m doing my best here. I sense that there’s a little bit of disengagement here. Is there something I said or didn’t say that maybe doesn’t sit quite right with you?”

And this is an important piece, especially with these high performers, to say, “What if I’m wrong? What if you see it differently from the way I see it?” And I think this is the importance of having diverse teams and diversity and all kinds of different ways because I want a lot of different pieces of input from people who think differently from me, to say, “Hey, maybe we have to take a different approach. Maybe this approach is wrong.”

And to approach someone and say, “If I did something wrong, let me apologize for how I just presented this. I sense that this was really unsettling to you or upsetting to you.” Or just inquire, “Is there something that happened that we need to go back and address?” That’s a great, great piece. And so often, we have this ego that gets in the way, to say, “Well, I’m not going to apologize to anybody,” “Well, I’m not going to be the one who’s wrong here.” That’s not what this conversation is about.

This conversation is about reaching an agreement with somebody, so let’s set the ego aside. It’s not about ego. Be willing to be curious. What another big takeaway, that so often we are so worried about talking about us, “And what I know and what I can do.” People aren’t impressed by that. They just aren’t. People are more happy to tell you about themselves and their work and their product, so be much more willing to listen than being eager to talk. Another important takeaway to be influential and do great things.

Pete Mockaitis
All right. Well, anything else you want to make sure to mention before we hear about some of your favorite things?

Scott Tillema
I think that negotiation is probably one of the most important skills that people need to have to be successful in life because negotiation, really, it’s an umbrella for other skills like communication and influence persuasion, and all these things. And we have an inflated sense that we are really good at this because we communicate with people all the time, and we can point to examples in our life where we have found success.

But the people who are really good at this are humble to say, “I need to learn more, I need to be willing to examine myself and do better at this.”

Pete Mockaitis
All right. Now, could you share a favorite quote, something you find inspiring?

Scott Tillema
So, I don’t know if this is a quote verbatim, but one of the professors at Harvard, Michael Wheeler, he’s a long-time negotiation trainer, he talks about flexibility and adaptability. That we can’t say, “This is the way. This is the only way.”

So, be willing to step out of our comfort zone, be willing to take on styles that are uncomfortable to us, and learn things outside of what we already know because you might need that technique, you might need that tactic, so I really find the work of Michael Wheeler to be very impactful.

Pete Mockaitis
Okay. And a favorite book?

Scott Tillema
I’ve got a number of books that I like on negotiation and influence. I think one of the older ones, Influence: The Psychology of Persuasion by Robert Cialdini outlines six principles of influence, and that is a cornerstone for anybody who’s in the business of influence or persuasion. We need to understand that. But another one is Beyond Reason: Using Emotions as You Negotiate by Dan Shapiro. He talks about five core concerns that trigger our emotions, and that we can use to trigger other people’s emotions.

Beyond Reason is a great book to pick up, cheap, easy read but really foundational for people who are engaging in meaningful conversations with others that really want to take the next step and understand the impact that emotions have in driving our thinking and decision-making.

Pete Mockaitis
Okay. And a favorite habit?

Scott Tillema
Favorite habit is probably practicing my active listening skills. And I’ve been doing this for a long time, and that doesn’t mean that I’m good at it forever. It’s something that we can forget, and something that we can lose. And people ask me all the time in training, “Hey, Scott, how can I practice the eight skills of active listening?”

And the next time that you get a spam call, one of these people that’s trying to get you to do whatever, give them money and steal your credit card, I want you to practice the eight skills of active listening. Write down what these eight skills are, have them handy, and in three or four minutes, you should be able to get through each one.

And if you’re doing it with purpose and true intent, like you aren’t just going through a checklist, this person is going to engage you and you’ll get through the eight skills of active listening, give yourself a pat on the back, and then you can hang up the call and wait for the next spam caller in a few minutes, and do it all over again.

Pete Mockaitis
Okay. And is there a key nugget you share that really seems to connect and resonate with listeners; they tweet it out and quote it back to you?

Scott Tillema
“It’s not about trying to get somebody to do something. It’s about creating a bond.” And that’s what I hear back from people the most because that’s not what we’ve ever been taught before. We’ve been taught to sell them this thing, or convince them of this thing, or get them to do what I’m telling them to do, and it just reframes the mind. It reshapes the mind to say our goal, our focus is on creating a bond.

Pete Mockaitis
Okay. And if folks want to learn more or get in touch, where would you point them?

Scott Tillema
Excellent. If they would like to hear a little bit more on these principles, I invite your listeners to check out my TED Talk, it’s “The Secrets of Hostage Negotiators.” You type in hostage negotiator on YouTube, it’ll be one of the first talks that come up. It’s 18 more minutes of what we’ve been talking about here today, with a few more stories and a few more examples. They can visit my website at ScottTillema.com or my business site at NegotiationsCollective.com to learn about me and what I do and the services that we offer.

Pete Mockaitis
Okay. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Scott Tillema
I would say that it’s important for us to realize that this is a difficult time for many people, that all of us have experienced anxiety, and loss, and trauma over the last two years. And I’m not sure that that’s going to change immediately. So, being mindful that there are people around us who are struggling, use these principles, use this approach and try to connect with somebody today.

And it’s not maybe in a professional level where you’re trying to sell something or try to make money. It’s being a thoughtful connecting human being with somebody else, and you’ll be surprised how impactful this approach can be, and that with all the struggles with mental health and suicide in the world, that being a great connector, being a great negotiator, being a great communicator, this can go a long way, and you are going to connect with somebody who will later reflect to you how impactful you were at a really critical moment in their life.

So, let’s be mindful that there are people out there who are struggling and we can use these techniques to connect with them and really lighten up what can be a difficult time in a lot of people’s lives.

Pete Mockaitis
All right. Scott, thank you. I wish you much luck in all your negotiations.

Scott Tillema
Thanks, Pete, for having me on. A pleasure chatting with you today.

791: Promoting and Sustaining Trust through Honest Leadership with Ron Carucci

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Ron Carucci reveals the four keys to cultivating a culture of trust and honesty in your teams and organizations.

You’ll Learn:

  1. Why people don’t trust you even if you think you’re trustworthy 
  2. Two fundamental questions to up your leadership
  3. A powerful exercise to build your honesty muscle

About Ron

Ron has a thirty-year track record helping executives tackle challenges of strategy, organization, and leadership — from start-ups to Fortune 10s, nonprofits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. With experience in more than 25 countries on 4 continents, he helps organizations articulate strategies that lead to accelerated growth, and then designs programs to execute those strategies.  

The best-selling author of eight books, including the Amazon #1 Rising to Power and his recently released To Be Honest: Lead with the Power of Truth, Justice and Purpose, Ron is a regular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker.  

Resources Mentioned

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Ron Carucci Interview Transcript

Pete Mockaitis
Ron, welcome back to How to be Awesome at Your Job.

Ron Carucci
Pete, so great to be back with you. I’ve missed you, my friend.

Pete Mockaitis
Well, I’m excited to dig into your wisdom. To Be Honest: Lead with the Power of Truth, Justice and Purpose is the latest book. Last time, we touched on your antique doorknob collection, so I think we need to revisit this.

Ron Carucci
Which, there it is.

Pete Mockaitis
I could behold it though the listeners can’t see it. It’s bigger than I thought it was. So, maybe, for those who didn’t hear you the first time, can you refresh the listeners on what that’s about and tell us if there’s any new developments?

Ron Carucci
So, I began making these jars years ago for other people, and, basically, they were people in my life who I felt were amazing at opening doors for people and helping people move over the threshold of the liminal space of a doorway.

And so, these are doorknobs that are dozens or hundreds of years old, there’s old hardware in there, there’s old hinges, there’s knockers, so all kinds of things to do with doors, that span hundreds of years. And if you think about the countless number of hands that have turned those doors open, that have passed through doorways, for me it’s a wonderful daily reminder that that’s what we’re here for. We’re here to make a way for other people. I’ve helped people in my talks over time. There are 7.2 billion doors in the world through which love, hope, and joy can pass. You’re one of them.

Pete Mockaitis
Beautiful. Well, thank you. Well, now let’s dig into To Be Honest. What’s perhaps one of the most striking, counterintuitive, surprising, fascinating discoveries you’ve made while putting this together?

Ron Carucci
So, it’s based on a 15-year longitudinal study of more than 3200 leaders, so we dug in deep, and we learned a lot. Some of it was very surprising. The most exciting part was that you can actually predict what conditions in which people will tell the truth and behave fairly and serve a greater good, and under what conditions they might be more prone to lie, cheat, and serve their own interests first.

One of the biggest findings is that honesty is not a character trait. It’s not some moral imperative. It’s not some sense of do good. Honesty is a muscle. It is a capability. It is something, if you want to be good at, you have to actually work at it, which is like going to the gym and building any other muscle. If you want your moral competence, your honesty competence to be effective, it isn’t something you can just assume that your good intentions will take care of.

In today’s world, we’re in a trust recession, and if you want to earn and keep the trust of others, you have to earn it every day.

Ron Carucci
So, it turns out earning and keeping the trust of others has far less to do with your good intentions of being trustworthy, and far more to do with working at your honesty muscle to ensure you’re giving people evidence and reasons to trust you.

Whenever I ask leaders the question, “Do your people trust you?” the reflexive response is almost always, “Well, why wouldn’t they trust me?” as though my good-hearted intentions to be trustworthy are enough. But the reality is, in today’s world where cynicism reigns supreme, we look around every institution there is and see trust in a freefall.

Today, leaders begin in a deficit of trust. You can go from being somebody’s peer and trusted, and just being elevated to being their boss, you are the same person and yet, in their eye, that you now have power, that you now have disproportionate levels of influence over their future, that you’re not one of them, starts you in the red. And you have to re-earn the trust you had as their peer, and most leaders just take that for granted.

Pete Mockaitis
intriguing. Well, Ron, I don’t want to get too much into the semantic wordplay game, but it’s funny, when you say honest, I think most of us would consider ourselves honest, and I assume that folks are being honest with me, and yet there is something of a gap in terms of whether I trust someone. I guess there’s levels and layers to it where I tend to think, “Well, I, generally, presume the vast majority of people aren’t straight up lying to me and telling me the opposite of what is true.” Is that fair in terms of like the state of honesty in the workplace today?

Ron Carucci
I would that it were that simple, my friend, but here’s a couple of problems. I think we’re in a world today where we have confused speaking the truth with speaking your truth. And so, I may tell you something that I firmly believe, and because I say it with conviction, it is my truth. I’m going to say it as if it’s the truth. I may be repeating heresy to you that I read on the internet somewhere, but if I believe it, I’m going to pass it on as if it’s so.

Pete Mockaitis
InternetHeresy.com

Ron Carucci
Secondly, so what we learned both in our neuroscience, we do a lot of brain science to understand how our brain processes our experience of honesty, and also in the initial research of our interviews, we used a lot of really cool AI technology to do some of the word text mean analysis. Honesty today is more than just not lying.

So, the definition of honesty, as the book title says, is truth, justice, and purpose. What that means is to be labeled as honest, you not only have to say the right thing, you have to do the right thing, and you have to say and do the right thing for the right reason. You may do less than that, and you might be labeled a good person or you might be labeled reliable. But if you want to earn and keep the trust of others, all three are necessary today.

Pete Mockaitis
Okay. Understood. And that’s intriguing how, I’m thinking about, yeah, your truth versus the truth, quite a distinction. I have seen people say things with conviction, we’re at a party and someone was saying, “It’s not possible for media companies to be profitable just by the sale of ads. They have to engage in some other activities.” He said this with great conviction, I thought. Well, I own a profitable media company.

And so, he said it, he meant it, he believed it, he wasn’t trying to deceive anyone, and yet, I know that the statement he made was false. And in so doing, I did, I had less trust in subsequent statements he made. And I guess I could be a stickler…

Ron Carucci
But here’s the problem, Pete, the fact that he believed it to be true doesn’t make it true.

Pete Mockaitis
That’s true. I mean, what you say is correct.

Ron Carucci
But he would proffer it as if it were truth. And were you to disagree with him, he would say, “You’re wrong.”

Pete Mockaitis
What’s funny, I did. I actually…it was interesting, like my reaction, I was a little angry at him for having said that even though he had no poor intentions. And I guess it’s just sort of like, I guess the way I operate is, “If I’m uncertain of something, I will put my cards on the table.” Like, I would’ve given him a lot of grace if he said, “Boy, you know what, when I was working for this media company, there was no way we could’ve been profitable. We’re paying the writers and all the stuff, and we’d look at the bandwidth fees, given the small revenue we have, so, thusly, boy, I don’t know how it’s possible for any…”

Okay. All right, so we’re conveying similar sentiments and yet I was like, “All right. Fair enough, dude. That’s your experience. I understand that’s where you’re coming from, and I’ve got a different perspective to share with you.”

Ron Carucci
And would you not have been more drawn to, “I trust him, I’d engage him because he was being thoughtful”?

Pete Mockaitis
Absolutely, yeah.

Ron Carucci
Right? So, there you are. That’s a wonderful example of today in our dogma-proliferated world. We lose trust with chronic certainty when we confuse our truth with the truth.

Pete Mockaitis
Chronic certainty. Well said. And I’m thinking another time, someone was doing a very clever book promotion in which I could get a free copy of a book if I just pay the shipping charge.

Ron Carucci
You see it coming.

Pete Mockaitis
And then there was like an upsell video, in which he said, “Hey, can I send you some more training?” And I was like, “Okay, maybe.” And it’s like, “Well, right in the same box, I can give you my…” it was a CD set at the time, it was like $200 or whatever, and so I thought that was a clever move because you already have my credit card. I was already intrigued in the topic because I got the email and I said, “Sure, I want your free book.”

And then I was like, “Okay, clever move. All right, sure.” And then I remember they were not in the same box because I thought it was going to be…and it was not a pre-release copy of the book, which I thought it was going to be. It was piped through BarnesandNoble.com, and then the training CDs actually came separately earlier.

And it’s interesting because it’s like…and in that instance, I was more angry because it was like, “Okay, you’re not just mistaken. It’s like you knew darn well,” even though I still got the book for the cost of shipping, and I still got the trainings. It’s like, “You knew they weren’t going to be in the same box. This is part of your marketing strategy from day one to goose you and have one week at the New York Times’ bestseller list as you piped all these orders through these places.” And so, well, now I trust nothing this person says.

Ron Carucci
So, your examples are crystal clear, Pete, but those kinds of transactions happen to us all day long. And so, my scrutiny of you, and your scrutiny of those people, and people who are like them, because our brains process those experiences like little traumas so the imprint is thrust in our brains. And so, any time now anybody reminds you of the media guy or the book author…

Pete Mockaitis
The author guy, yeah.

Ron Carucci
..you’re going to hold that screen up and go, first of all, “Is it like them or not? And how much like them is it?” So, now, you have a new bar of what somebody now has to get past to earn your trust. Well, multiplied that by hundreds of transactions every day, they can go in either direction, and you see what it takes today for leaders to actually authentically show up in a way that does attract and keep, because the marketing guy had your trust for 20 minutes.

Pete Mockaitis
He did.

Ron Carucci
And then squandered it. He exploited it and squandered it.

Pete Mockaitis
That’s true.

Ron Carucci
And leaders do that every day with good intentions. They don’t realize the things that which people will withdraw their trust from you from. I had to give a client of mine feedback that he had lost his team’s trust because he got very defensive, saying, “I just try with them. I tell them what way things are. I go to bat for them. I advocate for resources for them. I tell them when they’re not working well. I tell them when they’re great.”

I said, “So, you’ve just listed all for me all the reasons you believe you’ve earned their trust, but trust is a currency. We all trade in different currencies. You believe they’re trading your currency when actually they’re not. So, it turns out that when you’re in meetings with your team, you tend to be a little bit impatient and you tend to let that be known through some sarcastic remarks. And when someone is going on a little bit longer than you wish they would, you cut them off.”

He said, “Well, okay, everybody has a bad day.” I said, “Well, apparently you have a lot of them and what you are telling people in those behaviors is you are not safe for them to be imperfect, that if their thoughts are not fully formed, if their arguments don’t align with yours, they shouldn’t speak. That’s what you tell them with those behaviors. That loses their trust. It doesn’t matter that you never intended for them to interpret those things that way, that’s what your behavior conveyed.”

And he was floored. And this is not a jerk, this is a good guy, a smart guy, a good leader, but here was a set of behaviors that he would’ve never equated with trustworthiness. But there you are, his team deciding that he was not a safe place, was not trustworthy of their candor, of their ideas, of their imperfectly formed views.

Pete Mockaitis
Yeah, that’s a good notion. So, to trust someone or for someone to be trustworthy, it’s not so much…it’s not just, “I don’t think that you’re lying to me, but rather, I can trust you with my incomplete idea. I can trust you with a proposal which may or may not work.” So, I get that. The use of the word trust in terms of “What do you trust people with?” or, “What do you entrust to them?” can be minimal or maximal and, thusly, the term currency really plays out nicely, “Would I trust you with a few pennies or would I trust you with my life savings?” But rather than talking about monetary matters, we’re talking about kind of emotional, intellectual contribution matters.

Ron Carucci
And some people hold up the arcs of character, “I’m going to judge by your character to decide whether or not I’m going to trust you.” Some people use competence, “If I think you’re not good at your job, if I don’t think you’re awesome at your job, I may trust you less.” It may be your personality. You may have a different kind of personality than me, and I find if I’m an introvert and you’re charismatic, whatever, I may trust you less. But if you’re like me, I may trust you more.”

There’s all kinds of currencies we trade in. The key is to know what currency the people whose trust you want are trading in, not to assume that they’re trading in yours because you may squander a great deal of effort trying to earn trust you’re not earning.

Pete Mockaitis
And I also think that it can be quite segmented in terms of like, “When you start talking about marketing ideas, I don’t trust you because I think they’re kind of nutty. But when you start talking about financial accounting health things, like, okay, you’re solid, you’re all over that.” So, all right. Well, please, Ron, unpack this for us. If we want to be maximally trustworthy, what’s our path?

Ron Carucci
There’s four doors to go through, using our door metaphor. So, we found four conditions under which you can guarantee whether or not people will earn your trust. These were the conditions we found, both in individuals and organizations, and there’s actual statistical factors that go with each. So, the first one is be who you say you are. Our organizations make promises in their statements – missions, values, visions, purpose statements.

It turns out, those matter to people in terms of whether they’re embodied or not. And if you work in an organization where those things are for cosmetic purposes only, but if you ask people, “Is this your experience of the place?” those are not the words they would use to describe it. You are now three times more likely to have people be dishonest.

Pete Mockaitis
To be dishonest.

Ron Carucci
Yup, but if there is an alignment between the actions and words, and if your organization does embody those words, now you’re three times more likely to have people to be honest. The reason you raise the risk of dishonesty is you’ve now institutionalized duplicity. You’ve now told people, “Around here, we say one thing and do another, and so that’s okay.” So, your people will now go, “Okay, so I’m allowed to say one thing and do another.”

Pete Mockaitis
Oh, Ron, this is hard hitting.

Ron Carucci
The same with leaders. If you’re a leader, you have advertised what you value. You may not have done it intentionally, you should have, and so people will look at you. And if you’re embodying who you say you are, they’re three times more likely to give you their trust and see you as honest, but if your say-do gap is more than one-to-one, you are telling people you’re not trustworthy.

Second was accountability. So, if the way in which you account people’s work, how you talk about their contributions, how you measure their contributions, is seen as fair and just and dignified, meaning, “I feel, when I walk out of my conversations with my boss, that however my work was discussed, including my shortfalls, was dignifying and fair, meaning I have as much of a chance of being successful as anybody else,” you’re four times more likely to have people be honest.

But if I think the game is rigged, if I think I’m being demeaned or a cog in your wheel or a means to your end, or I don’t have as much of a chance at being successful as other of your favorites, now you’re four times more likely to have me be dishonest because, now, for me to get ahead, I have to embellish my accomplishments and hide my mistakes from you.

Pete Mockaitis
And when you say be honest, or be dishonest, again, we’re not talking about stating things that are the opposite of the truth, but rather shades, nuances, withholding, embellishing.

Ron Carucci
Any form of truthin purpose, any form of saying the right thing, doing the right thing, or saying and doing the right thing for the right reason. It’s any misuse of those three things.

Pete Mockaitis
Okay.

Ron Carucci
The third was decision-making. So, if I walk into a room in an organization, virtual or otherwise, commonly referred to as a meeting, and I believe what’s happening in that room to be an honest conversation, that the person who’s presenting something is giving me the full scoop on what data they’re presenting, they’ve given me both sides of an argument, I believe they don’t have some hidden agenda, and I believe that were I to offer a view that’s different than the countering, prevailing views in the room, I’d be welcome to do that. Now, you’re three and a half times more likely to have me be honest because I can trust what’s in the room.

But if I walk into that room and I think it’s nothing but orchestrated fear, and the person presenting the data has spun it, has an agenda of what they want, is clearly guiding the room toward that outcome, and the last thing you want to hear from me is a point of view different than the one that you’re trying to shape, now you’re three and a half times more likely to have me be dishonest because the truth is now underground. And if I want the truth, I have to go get it somewhere else.

Pete Mockaitis
And here being dishonest might mean just keeping your mouth shut.

Ron Carucci
Keep your mouth shut. Go outside the room and collude with somebody about…

Pete Mockaitis
“Can you believe that BS?”

Ron Carucci
“And so, here’s what we’re going to do now.”

Pete Mockaitis
Okay.

Ron Carucci
And the last one was probably one of the most surprising, was cross-functional relationships. What happens at the seams of your organization? If you have prevailing border wars, the classic sales and marketing, supply chain and operation, R&D and innovation, HR and everybody, if those seams are not stitched well, and there’s no way for those complexity, which are usually healthy tensions to be resolved, you are six times more likely to have people be dishonest because when you fragment the organization, you fragment the truth. Now, all we have is dueling truths, “My truth versus your truth. My only interest now is being right, which means I have to go about proving you wrong.”

But if those seams are stitched, if there’s cohesion and coalescence across the organizational story, if people recognize that there’s value we create together that’s bigger than either one of us, and there’s a way for those tensions to be held in a healthy way to solve those conflicts, now you’re six times more likely to have people be honest with you because now we’re all part of a bigger story.

The sobering aspect of those four findings, Pete, is that the models, the statistical models, are cumulative. So, if you’re good at all four of those things, you’re 16 times more likely to have people in your organization, or in your presence, be honest with you. But if you suck at all four of those things, you are now 16 times likely to find yourself on the front page of The New York Times in a story you never imagined being in.

Pete Mockaitis
Okay. Woo, Ron, there’s a lot of goodies here. I think the one that really hit home powerfully was at the beginning when you talked about institutionalizing dishonesty. And I could think of my first workplace was Kmart, and I remember we had these principles, and I thought to myself, “Oh, what a relief,” I’m so naïve, “Oh, what a relief.” I’m like 17 years old, don’t really know what I’m doing, first sort of job, it’s not a paper route, and I’m sure there’s going to be all sorts of ambiguous tenuous things, but I can look to these principles as my guiding light in the midst of this ambiguity.

I think I still remember the customers rule, teams work, change strengthens, diversity enriches, performance drives. It’s over 20 years ago. And yet when I saw, in our store in particular, not to throw shade on Kmart worldwide, when I saw these being violated, it’s like, “Oh, I guess not really. Okay.” Because I loved the idea of, okay, customers rule and I had the power to please, I was told in my training video.

Like, if they don’t have the sale 24 pack of Pepsi in stock, I can give them two 12 packs for the sale 24-pack price. I thought that was pretty cool, it’s like, “Ooh, that’s something I can do. I’ve got some power here,” and that was one of my favorite things to do, is write up the magic ticket, which says, “Hey, this is your new price for this thing.”

But then when they said, “Oh, don’t do that for these,” it’s like she’s got some sort of Pepsi dealer that’s got a special price, “Don’t do that for these things or these exceptions,” and they really added up. And you’re right, institutionalizing dishonesty, I was like, “Oh, okay, I guess we just kind of do whatever is expedient. I guess that’s how things really work here.” And that wasn’t a great feeling, and it made me kind of uneasy in terms of never quite knowing if things were right or appropriate.

And, thus, just sort of doing whatever got the job done without flagrantly, I guess, violating the law or causing risk to someone’s health and safety. But then elsewhere, I’m thinking about Bain where we had our operating principles, and they were real, and that was inspiring, and I was like, “Oh, this is what we do here. It’s like we’re open to the 1% possibility, which is that you’re wrong, and that’s okay. It’s okay for lowly associate consultant to challenge a stately partner and they won’t rip my head off. That’s pretty cool that that’s really how it works here.” So, yeah, the notion of institutionalizing dishonesty is a powerful phrase and really does ring true experientially.

Ron Carucci
when duplicity becomes a welcome norm, the offense of the hypocrisy causes what we now know to be moral injury. So, it’s not just exhaustion, it’s not just even burnout from the constant duplicity, we now know, we can measure it through neuroscience studies that it’s actually what we call moral injury.

Moral injury was first measured in people who were at war, people who were veterans and experienced or observed or were part of atrocities, and then throughout the pandemic, we realized, “Oh, healthcare.” Lots of moral injury there. It’s actually an imprinted trauma response similar to PTSD but not the same.

Well, when you’re in an environment of rampant hypocrisy, and the enraged part of you that feels trapped, that feels complicit, is actually imprinting like a trauma response. It’s called moral injury. People have often misdiagnosed burnout or exhaustion for what really is moral injury. And so, a rampant environment of saying one thing and doing another means that, “I will get my pound of flesh. So, if you’re going to be a hypocrite, watch what I can do. And so, I’ll start giving those price tags two for one, three for one, four for one. When my mother comes in, it’s going to be ten for one.”

Pete Mockaitis
All right. That’s good. Well, so this is really intriguing that these kinds of environmental cues have tremendous power in shaping the behavior of folks. So, let’s say that our listener is not at the top of the organization but somewhere in the middle, and they are inspired. They want to be as honest as possible and shape some good cultural vibes within their spheres of influence, what are some immediate actions folks can take?

Ron Carucci
That’s a great question. And I will shamelessly plug the book because I left no stone unturned. Every chapter ends with a long luxurious list of practical things we can all do right away. But, for example, let’s talk about this duplicity thing. Next time you’re together with your team, pull those things off the wall. Pick your favorite set of promises; the values, the principles, the mission, the purpose statement.

Pick one. Put it on the table and ask your team, “How are we doing with this? Is this what your experience is? Maybe the rest of the place isn’t, but I want to make sure that the experience I’m creating for us sounds like this. Where could we do better? If somebody followed our team around with a video camera all day long, could that video tape be used as a training program for these values? Or, would it be like, ‘Here’s how not do this’?” Just open the conversation. Any one of these is an invitation to a conversation.

So, when we finished the research and found the findings. I thought, “I don’t want to tell the failure stories. We’re all a little bit sick of Theranos. We’re all a little bit sick of Wells Fargo. We don’t need to rehash those painful moments anymore. I want to know who the heroes are. I want to tell the stories of people who are doing this and living this out in a way I’d be proud to emulate. I’d want them as my boss.”

And so, the book is nothing but a book of great heroic stories of people who are beautifully and inspiringly embodying these four findings in a way that we can easily emulate, we can easily take a book out of their playbook that they’ve lived a path for us. And so, the border war one, the cross-functional things. If I asked you, “Who is your they? Who is the person in some other department who your team has to coordinate with, or you think of them, you go, ‘Here they come, what do they want?’ and you’ve othered them, you’ve made them other, they’re the enemy, and they make your life miserable and all you do is talk about how incompetent they are?”

It turns out, not as surprisingly, you are probably their they too, and they’re having the same conversations about your team, which, of course, you think are unjustified and your team is just angelic and does everything right, and couldn’t imagine making their life miserable. What if you just reached out to that leader and said, “Here, let’s have coffee,” and said them, “Look, we know our teams are struggling to get along. How can I be a better colleague to you? What could we do differently? How can we create better? What’s one thing we can do to make this better?”

And any time I bring teams together to do what we call seam startups to sort of regenerate a seam, inevitably, as you begin to talk about what value they co-create together that they don’t create on their own, and begin to talk about how they do that, or how they struggle, you start hearing a crescendo of, “Oh, that’s why you do that? Oh, that’s why that drives you crazy. I didn’t know you needed that. Wait, that’s what you guys do? That’s your KPIs? Oh, my gosh, we measure them just to the opposite. No wonder I can’t stand you.”

People discover and re-humanize the other from being the them to now it’s a part of a bigger we. And, suddenly, things change. So, all of us can initiate any one of these things to be better. There are organizational injustices all around you, in your accountability systems, in your budgeting systems, in your resource systems, somebody is getting the short end of a stick, somebody is not valued the way they should.

Just ask yourself, “Who are the roles in your organization that are privileged? If you’re a tech company, are your engineers privileged? If you’re in a brand company, are your marketers privileged? If you’re in a growth company, are your salespeople privileged?” And it’s not that all work is created equal. All work is not equal. Some work is more important than others but not all people should be more important than others.

And if those privileges and those jobs are disadvantaging other people, that means those privileges are a problem and the playing field is not level, and you have the power to right those wrongs. Somehow, some way, who’s the bully in your organization that your team has to put up with, that you turn a blind eye?

Pete Mockaitis
Okay, Ron, so fundamentally, how do leaders earn and sustain their teams’ trust?

Ron Carucci
If you’re a leader, let me simplify your job. People come to work every single day with two foundational questions that they want to answer, “Do I matter and do I belong? Is my contribution important? Is it valued by you? And can I show up as who I am or do I have to hide part of myself?” Your job is to make sure that, every day, they never wondered if the answer to those questions is yes, because any time they spent doubting whether or not the answer is yes, is capacity they’re investing in hiding, in performing, in manipulating, in resenting, and that’s not capacity they’re putting into producing the results you want them to produce. So, take it off the table for them.

Make sure there is not a shred of doubt in how you care for them, and how you lead them, and how you guide them, and how you coach them, that they never wondered if they matter or do they belong so that the rest of their capacity can be devoted to performing.

Pete Mockaitis
Yeah, understood. Okay. Well, now I’m wondering about the shooting the messenger effect. It’s real and it really does make things difficult. And I guess we sort of talked about these four environmental organizational factors at work here with regard to contributing to or detracting from psychological safety. But if we’ve got bad news, and we’re in an environment that isn’t so welcoming of it, how do we even play that game?

Ron Carucci
So, let’s talk about both side of the equation here. Here’s a blanket statement that I can confidently say as my truth is the truth. If you are a leader and you don’t have somebody coming into your office, at least twice a week, telling you something that makes you uncomfortable, you can be 100% confident your leadership sucks.

Pete Mockaitis
All right.

Ron Carucci
That’s it. And if you think it’s because there isn’t anything to tell you that makes you uncomfortable, not only does your leadership suck, you’re stupid. But those stories are being told somewhere, and if they’re not telling you, you have to be curious about who they’re telling. You can be very confident that every night at the dinner table of the people you lead, you are being talked about. You are the subject of a story. If you don’t know what stories they’re telling about you, you should want to get in on the conversation.

Let’s start with the other side of the equation. Today, telling the truth has reduced itself to, if I just stood up the posture of a big middle finger, or a whiner, or a rant on social media, that’s literally speaking my choice or being the messenger. You have to deliver the message competently. You can’t just come in ranting, or whining, or complaining, or accusing, or, passively-aggressively, throwing somebody under the bus. You just need to show up with the credibility to say, “Hey, I have a concern. Here’s what it is. Here’s my suggestion for how to resolve it.”

And if you haven’t earned the credibility to do that before that moment, that moment is probably not the moment to do it then. What we know about competent courage, Jim Detert’s research, if you haven’t had him on your podcast, you want to get him. He wrote the book Choosing Courage.

Pete Mockaitis
Yeah, we had him.

Ron Carucci
And his research shows that the people who do this well are people whose credibility is already established, and there are things they do competently to bring in the bad news, to establish what to do about it, and to be heard. It doesn’t mean people won’t personally get defensive but there is a skill to it. I actually was told last week on social media, I’m still sort of wrestling with this, but someone said, “Ron is so good at what he does, he’s the only person I know that can tell someone to go to hell, and they’ll ask for directions.”

And I’m thinking, “It sounds like that was intended to be a good thing or a compliment.” I’m not so sure but I do work very hard to make sure that when I have to bring somebody uncomfortable news, a disconfirming news about how they see the world, that’s already going to make them uncomfortable, but at least I do it with care. I don’t pull punches, I don’t soft-pedal it, but I do it in a way that they know I’m not judging them, I’m not trying to shame them, and I will help them through this.

But withholding bad news from somebody is never kind. Leaders do it all the time when they withhold hard feedback from people, “I don’t want to hurt their feelings. It was just a one-off thing. They probably didn’t mean it.” Same with our bosses, we let them off the hook. Withholding feedback that could help somebody grow is cruel all the time.

Again, the competence includes timing. Barging into a room when your boss is in a meeting with their boss, and blurting out something they did that was terrible, probably a bad idea. So, timing, delivery, it all matters, but not doing it is never okay.

Pete Mockaitis
Okay. Ron, anything else you want to make sure to say before we hear about some of your favorite things?

Ron Carucci
If your own honest competence, your own muscle is important to you, I would invite you to just try one exercise that I give many leaders to do. The University of Massachusetts’ research says that, on average, we all lie about twice a day, give or take. Assume for a minute that includes embellishing something to your boss, leaving a piece of information out to your spouse, whatever. Think about the last ten days of your life, and think about, let’s say, 15 moments where you were not at your best, where you were not proud of who you were.

You could’ve been curt to a barista. You could’ve blown off your kids. You could’ve taken that slide out of a deck to ensure that you got your budget. You could’ve over-inflated accomplishments to somebody in a presentation about what you were doing when you spoke. Pick it. Little, big, whatever, no one has to see this. But what I guarantee you is if you look over those 15 moments over the last 10 days, you will see a pattern.

The moments that bring us to our dishonesty are not random. We adopt those behaviors because we believe that they serve some need or we wouldn’t do it. You have told yourself that these choices and these moments serve some purpose, “I will engineer a certain response,” “I will look a certain way,” “I will avoid a certain pain,” “I will appear to be a certain way.” And if you want to raise your game on honesty in order to make sure that, in fact, you are trustworthy, you have to, first, be honest about your dishonesty. You cannot be more true to yourself until you’re more true about yourself. And so, start with you.

Pete Mockaitis
All right. Thank you, Ron. Now, could you share a favorite quote, something you find inspiring?

Ron Carucci
As my mentor once told me many, many years ago, “Nothing in life is revocable except death.”

Pete Mockaitis
Okay. And a favorite study or experiment or bit of research?

Ron Carucci
At the Harvard University, they did this study on cafeteria workers, on looking to see how meaning in work happens, and they put cameras both on the person ordering their food and the people in the kitchen making the food. And when they could both see each other, the way the food got made changed. When, suddenly, people, in the kitchen, went from just frying eggs to, “I’m frying eggs for them,” the care and attention to detail and quality of what they were doing went dramatically up, meaning that no matter what task you’re performing, it can be meaningful.

Pete Mockaitis
All right. I’m wondering if this has something to do with why the scrambled eggs at the Waffle House are extra delicious. I could see them; they can see me.

Ron Carucci
Versus a buffet of golden brown.

Pete Mockaitis
Right there. All right. And a favorite book?

Ron Carucci
David Whyte’s Crossing the Unknown Sea.

Pete Mockaitis
Okay. And a favorite tool, something you use to be awesome at your job?

Ron Carucci
It’s Outlook. I live for Outlook, and I know how important it was to me because mine went down for two months, and people couldn’t figure out how to use the web version, and I was a neurotic mess.

Pete Mockaitis
Well, now I’m intrigued. Any Outlook power tips?

Ron Carucci
Color code your calendar. That’s a cool tool.

Pete Mockaitis
Beautiful. And a favorite habit?

Ron Carucci
In the morning, when I have my coffee, I have a collection of mugs that, in my cabinet…

Pete Mockaitis
Doorknobs and mugs. Two collections for Ron.

Ron Carucci
And so, each mug is sort of attached to a person or experience in my life, and so I begin my day thinking about that person or thinking about that experience and those people, and just to sort of begin with a sense of gratitude and reminding myself that it’s bigger than me. My own story is bigger than just me. And so, I begin my day thinking about somebody else.

Pete Mockaitis
Okay. And is there a key nugget you share with folks, they tend to repeat it back to you, retweet it, Kindle book highlight it?

Ron Carucci
I think the “Honesty is a muscle” is the one people tend to sort of double-take on.

Pete Mockaitis
All right. And if folks want to learn more or get in touch, where would you point them?

Ron Carucci
Please come visit. So one of the cool things we did was, I knew that when I was interviewing all those heroes, I wouldn’t be able to use everything they said but it was all worth it, so we videoed those interviews, and we did a TV series, and it’s called Moments of Truth. It’s a 15-episode news magazine show, in a news magazine format, and you can binge watch all 15 episodes at ToBeHonest.net or you can find them on Roku.

At ToBeHonest.net, you’ll also find information about the book, the research, there’s a webinar there. If you want to hang out with me, come to my firm’s website Navalent.com. We’ve got really cool free e-books, and videos, and whitepapers, and lots of cool blogs, and you can have us in your inbox every month and get our wisdom about teams and workplace and leadership, and all that kind of stuff. And please do follow me on LinkedIn and Twitter and stay in touch.

Pete Mockaitis
All right. And do you have a final challenge or call to action for folks looking to be awesome at their jobs?

Ron Carucci
Don’t take trust for granted. Level up and say the right thing, do the right thing, and say and do the right thing for the right reason, and you will live a far more gratifying and purposeful life.

Pete Mockaitis
All right. Ron, thank you. This has been a treat. I wish you all the best and much honesty and trustworthiness.

Ron Carucci
Pete, always a pleasure. I was just wearing your shirt, oh my gosh. That could be the accountability chapter, we did identify it. I love it. Always a pleasure, my friend. Thanks for having me.